Skip to main content

Full text of "The talking machine world (Jan-Dec 1916)"

See other formats 


- 


■ 


■ 


- 


:  _ 


■ 


V- 

Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 

www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


AUDIO-VISUAL  CONSERVATION 

at  The  LIBRARY  of  CONGRESS  nj  K    n  IBtti 


■ 


•v. 


8 


VOL.  XII.   No.  1. 


SINGLE  COt  IN.  20CUTS 
PER  YEA*.    >NE  BOLLAB 


Published  Each  Month  by  Edward  Lyman  Bill  at  373  Fourth  Avenue,  New  York,  January  IS,  1916 


3 


Victrola  if  XVI,  $200 

Mahogany  or    1*  oak 


The  instrument  by  which  the  value  of 
all  musical  instruments  is  measured 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y.,  under  the  act  of  Congress  of  March  2,  1S79. 


THE  TALKING  MACHINE  WORLD. 


"The  FIRST  in  the  World' 


CLIAl^   AS  A 


LL 


Do  you  wish  to  be  first  in  your  locality? 

WHEN  the  jury  of  experts  at  San  Francisco  awards 
the  highest  Tone  Quality  Honor  to  the  Sonora, 
our  representatives  and  ourselves  have  the  greatest 
endorsement  to  our  statement  that  "The  Sonora  is 
the  first  in  the  world." 

Not  only  this,  but  we  help  the  Sonora  dealer  by  giving 
him  exclusive  territory.  His  rewards  are  equal  to  the 
amount  of  energy  put  into  the  work.  Many  Sonora 
dealers  today  are  the  leaders  in  their  respective  com- 
munities as  regards  VOLUME  of  sales 
and  NET  PROFITS. 


Price,  $225.00 

Style  "Grand." 

12"  Turntable.  Extra  Heavy  Double- 
spring  Motor,  playing  hall  an  hour,  or 
ten  10"  records,  in  one  winding.  Tone 
Modifier.  Sapphire  Needle.  Diamond 
Needle.  Automatic  Starter  and  Stop- 
per. Multi-playing  Needle.  Equipment 
tor  playing  all  makes  of  disc  records 
in  the  world.  Trimmings  Uold-j  Izttd. 
Envelope  Filing  System,  with  capacity 
lor  holding  io<  records. 


The  record  library  of  the  world  can 
be  played  on  the  Sonora— any  make 
of  disc  records,  whether  for  diamond, 
sapphire  or  steel  needle.  Sonora 
motors  are  NOISELESS,  playing  3  to 
15  records  with  one  winding.  Further- 
more, many  Sonora  machines  are 
equipped  with  an  AUTOMATIC 
STOP  that  works  perfectly,  as  well 
as  a  Motor  Meter  and  Spring  control. 

SONORA  PHONOGRAPH  CORP'N,  Manufacturers 

GEO.  E.  BRIGHTSON,  President 

57  READE  STREET  NEW  YORK 


(Turn  to  the  next  COVER  page) 


X 


The  Talking  Machine  World,  January  15,  1916 


EDWARD  LYMAN  BILL 

Publisher  and  Editor  of  The  Talking  Machine  World 
Died  January  1,  1916 


1  he   1  alkins:  Machine  World 


Vol.  12.   No.  J. 


PLAYER-PHONOGRAPH  DEVICES. 

Patent  Just  Granted  to  Walter  M.  Davis  for 
Electrical  Means  for  Controlling  Operation 
Synchronously  of   Player  and  Phonograph. 

Walter  M.  Davis,  the  well  known  piano  man, 
temporarily  residing  in  Paris,  France,  was  recent- 
ly granted  Patent  No.  1,164,265,  on  a  combined 
piano  player  and  phonograph,  and  which  relates 
particularly  to  devices  for  starting  the  player  rec- 
ord in  predetermined  relation  to  the  phonographic 
record. 

This  is  a  supplementary  patent  to  those  granted 
.Mr.  Davis  on  May  24,  1910,  and  January  2,  1912, 
respectively,  in  which  means  were  set  forth  for 
producing  a  record  of  a  vocal  or  other  selection 
upon  the  disc  or  record  receiving  element  of  a 
phonograph,  and  for  simultaneously  producing  a 
record  of  the  piano  accompaniment  thereof  upon 
the  record  sheet  of  a  piano  player.  In  these  patents 
devices  are  shown,  for  starting  the  records  in  pre- 
determined relation  and  comprise  a  separable  con- 
nection in  the  driving  mechanism  of  the  piano 
player,  and  electro-magnetic  means  for  closing  this 
connection,  said  means  being  controlled  by  a  con- 
tact piece  inserted  in  the  phonographic  record. 
When  these  contact  pieces  come  into  relation  with 
the  metallic  needle  or  stylus  of  the  phonograph  a 
circuit  is  closed  which  operates  through  the  mag- 
net to  connect  the  driving  mechanism  to  the  player. 

It  is  the  object  of  Mr.  Davis' latest  patent  to  pro- 
vide electrical  means  for  controlling  the  operation 
of  the  driving  mechanism  of  the  piano  player 
which  shall  still  be  controlled  by  the  phonographic 
record,  but  which  shall  not  involve  the  addition  of 
special  electrical  connections  thereto. 

Accordingly  the  invention  contemplates  the  pro- 
vision of  electro-magnetic  connections  controlled  by 
the  vibration  of  the  stylus  of  the  phonograph  for 
starting  the  player  sheet. 

ARRANGE  FOR  NEW  TOLEDO  FACTORY 

Doehler  Die  Casting  Co.,  of  Brooklyn,  Places 
Contracts  for  Plant  to  Be  Ready  May  1. 

The  Doehler  Die  Casting  Co.,  of  Brooklyn,  N.  Y., 
and  Toledo,  O.,  has  placed  contracts  for  its  new 
Toledo  factory  buildings,  to  contain  70,000  square 
feet  of  floor  space,  consisting  of  foundry,  machine 
shops  and  offices. 

With  these  buildings,  which  are  to  be  ready  for 
occupancy  May  1,  completed,  this  company  will  be 
in  a  better  position  than  ever  to  give  its  Western 
patrons  the  prompt  and  efficient  service  which  they 
have  heretofore  received  from  its  Brooklyn  plant. 

VICTROLA  FOR  THE  NURSES. 

Board  of  Health  of  Indianapolis  Purchase  $100 
Instrument  for  Nurses  of  City  Hospital. 

(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  January  6. — The  growing 
popularity  of  talking  machines  is  indicated  in  a 
newspaper  item  in  a  local  newspaper  under  the 
heading  "Nurses  to  Have  Music  to  Chase  Away 
Gloom."  Needless  to  say,  the  gloom  chaser  was  to 
be  a  talking  machine  which  the  Indianapolis  Board 
of  Health  has  decided  to  buy  for  the  City  Hospital. 

"The  physicians  agreed  that  the  nurses  should 
have  something  more  interesting  than  the  paintings 
on  the  walls  of  the  hospital  wards,"  the  item  says 
in  telling  why  the  board  allotted  $100  for  the  pur- 
chase of  the  machine. 

NEW  PHONOGRAPH  PLANT  FOR  TROY. 

("Special  to  The  Talking  Machine  World.) 

Troy,  N.  Y.,  December  31. — Mayor  G.  W.  Lori- 
mer  and  Charles  Hicks  have  formed  the  Lorimer- 
Hicks  Co.,  and  are  making  arrangements  for  the 
erection  of  a  large  factory  to  be  utilized  in  the 
manufacture  of  phonographs  here.  The  com- 
pany will  turn  out  a  new  machine,  the  invention  of 
Mr.  Hicks. 


New  York,  January  15,  1916. 


VICTROLA  TEACHES  THE  DEAF. 

E.  B.  Knight,  of  the  Stewart  Talking  Machine 
Co.,  Indianapolis,  Finds  Interesting  New  Use 
for  That  Instrument  in  School  for  Mutes. 

(Snecial  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  January  3. — The  Victrola  as 
an  aid  to  teaching  the  deaf  is  the  unique  use  of  the 
talking  machine  as  found  by  E.  B.  Knight,  of  the 
Stewart  Talking  Machine  Co.,  jobber  of  the  Victor 
line.     Mr.   Knight   recently   visited   the  Indiana 


Loraine  Rue,  a  Deaf  Girl,  in  "Butterfly  Dance" 
to   Victrola  Music. 


School  for  the  Deaf,  located  near  Indianapolis,  and 
there  he  witnessed  deaf  girls  dancing  in  the  gym- 
nasium to  the  rhythm  of  the  music  of  a  Victrola 
playing  in  the  center  of  the  floor. 

At  one  end  of  the  gymnasium  Mr.  Knight  saw  a 
girl  dancing  with  her  head  thrown  back — dancing 
daintily  to  the  rhythm  of  the  music. 

"The  little  girl  can  neither  hear  nor  speak,"  an 
instructor  informed  Mr.  Knight.  The  girl  was 
doing  the  "Butterfly"  dance  and  the  Victrola  was 
playing  "Cecile." 

The  instructor  explained  to  Mr.  Knight  that, 
while  deaf,  the  girls  could  feel  to  a  certain  extent 


Swedish  Folk  Dance  by  Girls  in  Indiana 


School  for  Deaf. 

the  beat  or  the  vibration  of  the  music,  although,  of 
course,  they  had  to  depend  on  counting  for  the 
accuracy  of  their  time  and  steps. 

Richard  O.  Johnson,  president  of  the  school, 
pointed  out  to  Mr.  Knight  that  Helen  Keller  gained 
articulate  speech  partly  through  the  use  of  music, 
and  Mr.  Johnson  hopes  to  be  able  to  use  the  talking 
machine  in  some  way  to  give  his  charges  a  chance 
for  the  same  achievement,  and  it  is  his  belief  that 
the  vibrations  of  the  playing  as  felt  by  the  mutes 
serve  to  quicken  their  sense  of'  feeling. 

WILL  HANDLE  THE  SONORA  LINE. 

(Special  to  The  Talking  Machine  World. 1 

Cleveland,  O.,  December  20. — The  furniture 
concern  of  C  L.  Kaufmann,  3266  West  Twenty- 
fifth  street,  has  opened  a  music  department  and 
will  handle  exclusively  the  Sonora  phonograph  and 
the  Tonk  piano. 


Price  Twenty  Cents 


"LATERAL"  OR  "VERTICAL"  CUT. 

Public  Should  Be  Educated  to  Use  These  Terms 
to  Distinguish  or  Define  the  Two  Styles  of 
Records — Terms  Used  at  Present  Confusing. 

Something  ought  to  be  done  to  educate  the  pub- 
lic at  large  to  the  difference  in  talking  machine 
records.  You  are  apt  to  hear  of  the  "Smith-cut," 
of  the  "Brown-cut,"  of  the  "Sullivan-style"  and 
other  terms  used  to  distinguish  brands  and  to  dis- 
turb the  public  as  to  the  real  character  of  records. 

Analyzing  the  situation,  there  are  only  two  styles 
of  records,  those  in  the  "lateral-cut"  class  and 
those  in  the  "hill-and-dale,"  or,  as  we  prefer  to 
call  them,  "vertical-cut,"  records.  It  would  be  for 
the  benefit  of  the  industry,  as  well  as  for  the  pro- 
mulgation of  knowledge,  to  refer  to  records  as 
either  "lateral"  or  "vertical,"  and  cut  out  all  the 
hocus-pocus  designations  which  tend  to  confuse 
rather  than  to  assist. 


REAL  TALKING  DOLL  THE  LATEST. 

William  Rotter  Invents  Toy  Containing  Minia- 
ture Talking  Machine. 

William  Rotter,  of  New  York,  has  patented  and 
is  to  place  on  the  market  a  talking  doll,  the  body 
of  which,  specially  made,  contains  a  phonograph 
2y2X.3%x2  inches  in  size.  A  cylindrical  record, 
made  of  celluloid,  is  used,  and  is  IV2  inches  in 
width.  Such  a  record  will  contain  forty-one  words, 
the  records,  of  course,  being  made  by  a  child  im- 
personator, so  that  the  doll  will  have  a  "natural" 
voice.  The  spring,  the  train  of  gears  and  the  gov- 
ernor of  the  miniature  phonograph  are  all  fitted 
inside  the  cylinder  which  holds  the  record,  and  by 
a  unique  arrangement  a  circular  aluminum  case 
protects  the  diaphragm,  the  reproducer  moving 
across  the  face  of  the  record  on  its  own  axis 
through  a  groove  in  the  case,  which  arrangement 
makes  possible  the  small  size  of  the  machine.  The 
sound  is  emitted  from  a  wire-screened  opening  in 
the  chest,  and  the  «yes  and  lips  of  the  doll  can  be 
connected  with  the  motor  of  the  phonograph  so 
that  motions  in  keeping  with  the  words  can  be 
effected. 


PROPOSE  PHONOGRAPH  RECORD  TAX. 

(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  January  6. — Among  the 
new  suggestions  that  will  figure,  it  is  said,  in  the 
calculations  of  the  Ways  and  Means  Committee  of 
the  House  of  Representatives,  which  body  is  in- 
trusted with  the  task  of  devising  additional  re- 
sources of  revenue  for  the  United  States  Govern- 
ment, is  the  taxing  of  phonograph  records.  Of 
course,  this  is  largely  rumor,  but  should  it  be  con- 
sidered, owners  of  talking  machines  will  make 
a  stiff  fight  against  taxing  what  has  proven  one 
of  the  most  pleasing  as  well  as  cheapest  forms  of 
entertainment  imaginable  in  the  home. 


THE  WORLD  MARKET  PLACE. 

Help  and  Situations  Wanted  Up  to  Four  Lines 
to  Be  Printed  Free  in  The  World. 


There  are  many  firms  which  are  desirous  of  ob- 
taining the  services  of  salesmen,  and  there  are 
many  salesmen  who  are  desirous  of  securing  good 
paying  positions.  The  World,  therefore,  would  be 
the  medium  to  bring  them  together — the  market 
place,  so  to  speak. 

We  are  going  to  print  Help  and  Situations 
Wanted  notices  free  of  charge,  up  to  four  lines  of 
agate  measure.  Beyond  that  matter  will  be  charged 
for  at  the  rate  of  twenty-five  cents  per  line. 

The  advertisement  will  be  inserted  and  keyed  if 
desired,  and  all  replies  will  be  forwarded  to  the 
advertiser  without  additional  cost.  This  is  done 
purely  as  a  service  proposition,  and  salesmen  and 
employers  are  invited  to  make  use  of  this  offer. 


4 


THE  TALKING  MACHINE  WORLD. 


SURPRISES  PLENTIFUL  FOR  TRADE  IN  SAN  FRANCISCO. 

Closing  of  Canal  Results  in  Placing  of  New  Orders  and  Arrival  of  Delayed  Goods 
Causes  Some  Embarrassment — Holiday  Season  an  Unusual  One  in  Many  Particulars — 
Fred  A.  Denison  New  Columbia  Manager — Activity  of  Local  Association — Other  News. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  December  31, — The  holiday 
talking  machine  business  brought  some  surprises 
and,  apparently,  some  disappointments,  although  all 
lines  have  made  a  substantial  gain,  as  was  to  be 
expected,  over  the  same  period  last  year.  The  sea- 
son was  an  unusual  one  in  several  ways,  the  situa- 
tion being  affected  by  the  closing  of  the  Panama 
Canal  just  as  the  heaviest  holiday  shipments  were 
coming,  making  it  necessary  to  place  new  orders, 
and  later  to  receive  some  large  delayed  shipments. 
Then  when  the  Christmas  rush  should  have  started 
everybody  in  San  Francisco  was  going  to  the  ex- 
position, and  it  is  believed  that  the  amount  of 
money  spent  there  and  in  entertainment  tended  to 
cut  down  the  volume  of  business.  Moreover,  there 
was  more  competition  in  the  trade  than  in  previous 
years.  It  is  hard  to  tell  how  large  a  share  of  the 
business  was  taken  by  the  newer  makes  of  ma- 
chines, but  some  of  them  had  quite  a  large  sale,  and 
a  good  many  dealers  who  stocked  up  heavily  on 
several  makes  have  more  machines  than  usual  to 
carry  into  the  new  year.  In  fact,  the  complaint  of 
lack  of  stock  which  has  always  before  been  heard 
around  Christmas  was  very  little  in  evidence.  A 
striking  feature  of  the  season  has  been  the  ex- 
tremely heavy  advertising  campaigns  carried  on  by- 
several  talking  machine  manufacturers. 
Exposition  and  Advertising  Boost  Victor  Sales. 

Andrew  G.  McCarthy,  of  Sherman,  Clay  &  Co., 
reports  a  very  busy  month  in  the  talking  machine 
department,  with  sales  of  Victor  goods  running 
well  ahead  of  all  former  records,  both  for  the 
month  and  the  year  as  a  whole,  the  business  having 
been  greatly  stimulated  both  by  the  excellent  work 
done  at  the  exposition  and  by  the  publicity  cam- 
paign that  has  been  carried  out  since.  While  the 
season  opened  with  a  scarcity  of  stock,  causing 
some  delay  in  early  deliveries,  the  goods  delayed 
at  Panama  arrived  in  good  time  for  the  holidays. 

Fred  A.  Denison  New  Columbia  Manager. 

The  most  important  change  to  occur  in  the  local 
trade  in  some  time  is  the  appointment  of  Fred  A. 
Denison  as  Pacific  Coast  manager  for  the  Colum- 
bia Graphophone  Co.,  succeeding  W.  S.  Gray,  who 
had  been  in  charge  of  this  territory  since  shortly 
after  the  fire  of  1906.  The  change  took  place  early 
in  December,  with  no  previous  announcement,  and 
was  a  great  surprise  to  the  local  trade.  Mr.  Deni- 
son made  a  short  visit  to  the  local  office,  after 
which  he  started  on  a  general  tour  of  the  Coast, 
getting  acquainted  with  the  trade  in  southern  Cali- 


fornia and  the  North  Coast  States.  He  has  just 
returned,  and  is  well  pleased  with  the  prospects  for 
business  expansion  in  most  parts  of  his  territory. 
The  December  business,  he  says,  was  the  best  ever, 
exceeding  last  year's  by  50  per  cent.  Mr.  Denison 
has  been  in  charge  of  the  Columbia  business  in 
Detroit.  Mich.,  and  has  had  experience  in  most 
parts  of  the  East,  but  says  he  hopes  to  remain  per- 
manently in  California.  W.  E.  Henry,  a  talking 
machine  man  of  wide  experience,  who  has  lately 
been  residing  in  southern  California,  has  taken  the 
management  of  the  San  Francisco  establishment, 
F.  R.  Anglemeier  remaining  as  his  assistant. 
Local    Association    Broadens  Policy. 

The  new  association  of  San  Francisco  talking 
machine  dealers  had  its  last  monthly  meeting  De- 
cember 8,  a  large  number  being  present  from  all 
over  the  city  and  near-by  towns.  The  most  impor- 
tant action  was  a  decision  to  admit  to  membership 
all  employes,  as  well  as  the  department  managers. 
The  prevalent  opinion  was  that  such  action,  besides 
strengthening  the  association,  would  stimulate  a 
livelier  interest  among  the  salesmen  and  keep  them 
more  closely  in  touch  with  general  trade  develop- 
ments, besides  tending  to  eliminate  some  of  the 
more  injurious  methods  of  competition.  Action 
was  also  taken  with  a  view  to  stopping  abuse  of 
the  privilege  of  taking  records  home  on  approval. 
An  interesting  meeting  is  expected  in  January. 
Where  Competition  Enters. 

Clark  Wise  reports  a  great  season  in  the  talking 
machine  department,  attributing  his  success  largely 
to  the  advertising  of  many  makes,  with  facilities  to 
try  them  out  side  by  side.  He  is  especially  enthusi- 
astic over  the  sales  of  Edison  Diamond  Disc  ma- 
chines, which  have  been  one  of  the  great  hits  of  the 
year  and  are  gaining  enormous  popularity. 

The  Hauschildt  Music  Co.  has  also  been  demon- 
strating competing  machines  side  by  side,  featuring 
the  Victor,  Pathe,  Sonora,  Edison  and  Columbia. 
This  has  been  about  the  only  house  in  this  vicinity- 
handling  Pathe  machines,  and  while  they  have  not 
been  on  hand  long  enough  for  thorough  exploita- 
tion they  are  receiving  considerable  attention. 
A.  R.  Pommer  Home  from  the  East. 

A.  R.  Pommer,  manager  of  the  Pacific  Phono- 
graph Co.,  agent  for  Thomas  A.  Edison,  Inc.,  has 
just  returned  from  a  trip  to  New  York  and  the 
Edison  factories,  where  he  found  things  booming. 
He  says  it  has  been  rather  hard  to  get  enough  of 
the  high-priced  machines  to  meet  the  growing  de- 
[fmand.    The  company  is  starting  work  on  improve- 


ments to  its  already  large  quarters  on  Geary  street. 
Mr.  Schwab,  the  company's  Portland,  Ore.,  repre- 
sentative, has  been  spending  the  holidays  with  his 
family  at  Provo,  Utah. 

Lively  Demand  for  the  Sonora. 

The  local  office  of  the  Sonora  Phonograph  Corp. 
reports  a  surprisingly  good  holiday  trade,  practically 
cleaning  out  everything  that  was  in  stock,  though  a 
fair  lot  of  goods  has  arrived  since.  The  Nicholls 
Piano  Co.  had  planned  to  put  in  the  Sonora  line 
on  moving  to  its  new  store  in  the  Newman-Magnin 
Building,  but  the  opening  had  to  be  postponed  for 
lack  of  goods. 

Charles  Mauzy,  in  charge  of  the  talking  machine 
business  of  Byron  Mauzy,  has  had  great  success 
this  season  with  an  enlarged  and  improved  depart- 
ment, and  is  building  up  this  branch  of  the  business 
to  a  point  never  reached  before. 

A.  E.  Spencer,  in  charge  of  the  talking  machine 
department  of  Hale's  department  store,  which  was 
recently  greatly  improved,  says  the  enlargement 
was  fully  justified  by  the  holiday  trade. 


IMPORTANT  COLUMBIA  CATALOGS. 

Semi-Annual  Record  Catalog  and  New  Grafonola 
Book  Just  Issued — Numerous  Text  and  De- 
sign Improvements  to  Be  Found  Therein. 


The  advertising  department  of  the  Columbia 
Graphophone  Co.  has  just  issued  two  new  catalogs 
of  vital  import  to  the  trade,  which  indicate  the 
"quality"  atmosphere  which  characterizes  every  di- 
vision of  the  Columbia  publicity  achievements. 

One  of  these  new  catalogs  is  the  semi-annual 
record  catalog,  which  includes  all  records  issued  to 
date.  This  book  contains  416  pages,  384  white 
pages  and  thirty-two  tinted  pages,  and  is  indexed 
and  cross-indexed  in  such  a  way  that  every  selec- 
tion is  listed  from  eight  to  ten  times.  Every  con- 
ceivable division  under  which  a  selection  may  be 
considered  as  belonging  has  been  given  considera- 
tion, and  the  result  is  a  book  which  permits  of 
maximum  convenience  in  handling.  The  tinted 
pages  are  devoted  to  the  recordings  of  the  sym- 
phony and  operatic  artists  in  the  Columbia  record 
library.  The  cover  of  the  new  Columbia  catalog 
is  vastly  superior  to  former  editions,  the  design 
being  both  striking  and  artistic.  The  typography 
is  excellent,  and  the  catalog  as  a  whole  is  deserv- 
ing of  hearty  commendation. 

The  other  new  catalog,  which  is  also  a  model  of 
typographical  excellence,  is  devoted  to  illustrations 
and  descriptions  of  the  complete  Grafonola  line, 
accompanied  by  an  interesting  story  of  the  develop- 
ment of  these  popular  instruments.  A  striking  fea- 
ture of  this  new  catalog  is  the  elimination  of  all 
names  and  the  substitution  of  numbers  correspond- 
ing with  the  prices.  The  "Favorite"  will  be  known 
as  "Grafonola  50,"  the  leader  as  "Grafonola  75,"  etc. 


MAY  THE 

New  Year  Be  A  Happy  and  Prosperous  One 

Is  the  wish  extended  to  our  dealers  whose  favors  have  made  the  year  just  closed  the 
largest  by  far  in  the  history  of  our  Company,  and  as  evidence  of  our  sincere  appreciation 
we  pledge  ourselves  to  an  endeavor  to  improve  upon  our  service  and  to,  through  co- 
operation, make  1916  the  best  ever. 

To  our  own  trade  we  have  proven  the  value  of  "Eastern  Service."  To  those 
whom  we  have  not  had  the  privilege  of  serving  we  say:  "Try  Eastern  Service," 
it  is  the  kind  that  helps  to  build  a  successful  and  profitable  Victor  business. 

THE  EASTERN  TALKING  MACHINE  CO. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE  TALKING  MACHINE  WORLD. 


Victrola  supremacy 

The  enormous  public  demand  for  the  Victrola  is  an 
endorsement  of  its  supremacy. 

Victor  dealers  are  successful  because  they  give  the 
public  what  it  wants. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

A!ways  use  Victor  Machines  with  Victor  Records  and  Victor  Needles — 
the  combination.    There  is  no  other  way  to  get  the  unequaled  Victor  tone. 


us  masters  vok 


¥ 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Altcona,  Pa  VV.  F.  Fredericks  Piano  Co. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,  Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,  Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

FJ.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala..  Talking  Machine  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y. ..  .American  Talking  Men.  Co. 
G.  T.  Williams. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Burlington,    Vt. ...  American  Phonograph  Co. 

Butte,    Mont  Orton  Bros. 

Chicago,  111  Lyon  &  Healy. 

The  Talking  Machine  Co. 
The  Rudolph  Wurlitzer  Co, 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  8c  Sons  Co. 

The  Collister  &  Sayle  Co. 
The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,  Colo  .  The  Hext  Music  Co. 

The  Knight-CamDbell  Music  Co. 

Des  Moines,  la  Chase  &  West  Talking  Mach.  Co 

Mickel  Bros.  Co. 


Victor  Distributors  

Detroit,    Mich  Grinnell  Bros. 

Elmlra,  N.  Y  Elmira  Arms  Co. 

El    Paso,   Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H. . . .  Bergstrom  Music  Co.,  Ltd. 
Indianapolis,    Ind..  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla..  Florida  Talking  Machine  Cc 
Kansas  City,  Mo..  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,    Nebr  Ross  P.  Curtice  Co. 

Little   Rock,  Ark..O.  K.  Houck  Piano  Co. 
Los  Angeles,  Cal ..  Sherman,  Clay  &  Co. 

Memphis,  Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,  Wis. ..  Badger  Talking  Machine  Co. 
Minneapolis,  Minn .  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,  Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,   Tenn...O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn.  Henry  Horton. 

New  Orleans,  La..  Philip  Werlein,  Ltd. 

New  York,  N.  Y...Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes.  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  lac. 

I.  Davega  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut  Co.,  Inc. 


Omaha,    Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 
Peoria,    III  Putnam-Page  Co.,  Inc. 

Philadelphia,   Pa. ..Louis  Uuehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,    Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co, 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I. ..J.  Samuels  &  Bro.,  Inc. 

Richmond,  Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y...E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U..  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San  Antonio,  Tex.  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal.  Sherman,  Clay  &  Co. 

Seattle,   Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D..  Talking  Machine  Exchange. 
Spokane,   Wash.. ..  Sherman,  Clay  &  Co. 

St.   Louis,   Mo  Koerber-Brenner  Music  Co. 

St.  Paul,   Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y....W.  D.  Andrews  Co. 

Toledo,  O  The  Whitney  &  Currier. 

Washington,  D.  C.Robt  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


NEW  PROBLEMS  FOR  THE  TALKING  MACHINE  RETAILERS. 


Recent  Developments  in  the  Trade  Require  CI 
C.  B.  Noon,   Manager  of  Music  Departme 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  January  8. — "The  talking  ma- 
chine business  is  to-day  just  beginning  as  a  real 
business  for  the  retailer,"  said  Manager  Noon,  of 
the  musical  instrument  department  of  the  big  Stix, 
Baer  &  Fuller  department  store.  "I  mean  that  just 
now  the  retail  dealer  must  begin  to  use  his  business 
judgment  and  to  watch  the  corners.  Heretofore 
the  business  has  been  largely  mapped  out  for  the 
retailer.  He  could  not  go  far  wrong  with  the 
merchandise  offered  him  to  retail.  Competition 
was  fair,  the  business  has  been  in  good  hands,  and 
unethical  or  unfair  dealers  did  not  last  long.  There 
has  been  a  good  profit  in  it  for  the  men  with 
energy  to  get  out  and  hustle. 

"Now  things  look  differently  to  me.  There  is 
hardly  a  day  passes  but  that  I  am  not  called  on  to 
look  at  or  consult  about  some  new  machine.  I 
have  examined  every  machine  that  has  come  to  my 


ose  Study  on  the  Part  of  the  Dealer,  Declares 
nt  of  Stix,  Baer  &  Fuller  Co.,  St.  Louis. 


attention,  and  on  these  machines  are  based  my 
forecast  as  to  the  future.  I  believe  that  to-day  the 
talking  machine  business  stands  exactly  where  the 
piano  business  did  a  few  years  ago  when  the 
avalanche  of  stencil  and  cheap  instruments  was 
thrown  on  it.  I  fear  that  the  talking  machine  busi- 
ness has  before  it  some  of  the  unpleasant  experi- 
ences that  we  of  the  piano  trade  can  remember.  I 
hope  not,  however,  but  that  hope  is  not  as  strong 
as  the  fear. 

"I  am  not  passing  judgment  on  any  particular 
machine,  but  samples  have  been  brought  here  for 
my  consideration  that  reminded  me,  by  the  sounds 
that  came  forth,  of  fifteen  years  ago  when  we  mar- 
veled that  the  human  voice  or  the  sound  of  a  mu- 
sical instrument  could  be  reproduced,  and  someone 
sitting  a  few  feet  away  would  exclaim :  'Why, 
that's  America !'  Some  of  these  machines  have 
had  pasteboard  sound  boxes.    Some  were  tacked 


VICTOR 
DEALERS 


Who  desire  the  support  of  a  Victor  Distributor 
who  thoroughly  understands  and  appreciates 
their  problems  will  do  well  to  let  us  serve 
them  in  1916. 

The  House  of  Landay  invites  you  to  submit 
your  problems: 

Are  you  carrying  sufficient  stock? 

Do  you  need  financial  assistance  to 
develop  your  instalment  business? 

Do  you  advertise  enough? 

The  above  are  only  a  few  of  the  questions  our 
experts  will  help  you  solve,  and  this  is  only  a 
small  part  of  the  service  which  costs  you 
absolutely  nothing. 


and  a  v 

Victor  Jobbers 
Exclusively 

563=569  Fifth  Ave. 
NEW  YORK     N.  Y. 


THE  HOME  OF   LANDAY  BROS 


together  and  the  lids  would  not  fit.  Some  have 
been  of  very  handsome  cabinet  work  and  the 
crudest  possible  mechanical  apparatus.  In  fact,  I 
have  seen  many  sorts  of  machines  that  mean  ill  for 
the  talking  machine  business  when  they  are  put 
on  the  market  by  some  house  that  looks  to  first 
sale  profits  only.  I  have  seen  others  that  were  in 
every  way  creditable.  There  lies  the  big  question. 
Will  the  many  dealers  who  know  nothing  of  the 
talking  machine  business  but  who  will  now  be 
urged  to  enter  this  trade  be  discriminating  buyers? 
Will  quality  and  ethics  rule  with  them,  and  will  it 
rule  with  all  of  the  dealers  now  handling  talking 
machines  ? 

"The  more  you  think  of  this  question  the  more 
serious  it  becomes.  I  have  mapped  out  my  plat- 
form. I  will  stand  fairly  for  quality  for  all  of  the 
talking  machines  I  sell.  That  is  to  be  the  test.  I 
do  not  mean  to  say  that  I  would  attempt  to  sell  all 
of  the  talking  machines  that  I  can  find  that  have 
quality  any  more  than,  if  the  possibility  was  pre- 
sented, I  would  attempt  to  sell  all  pianos  of  quality 
from  these  salesrooms.  Far  from  it;  but  what  I 
mean  is  that  the  talking  machine  that  is  sold 
through  my  department  must  have  quality,  for  I 
believe  that  is  vital  to  a  talking  machine  depart- 
ment and  that  quality  machines  will  make  for  the 
record  business,  and  that  the  person  who  sells  a 
machine  that  is  certain  to  prove  unsatisfactory  will 
destroy  the  confidence  of  his  customers  to  the  ex- 
tent that  he  cannot  sell  them  records. 

"I  hope  that  I  am  mistaken  and  that  we  will  not 
have  to  fight  out  the  old  question  of  cut-throat 
competition  as  we  have  in  the  piano  game,  but  I 
fear  so.  I  have  seen  some  machines  that  I  would 
not  under  any  circumstances  attempt  to  sell  from 
here.  Also,  I  have  seen  some  that  look  good  at 
first  hearing  and  glance,  but  why  be  in  a  hurry 
to  put  in  something  that  you  want  to  keep  a  long 
time.  Every  talking  machine  retailer  should  re- 
member that  the  future  of  one  of  the  greatest  busi- 
nesses in  the  land  is  in  the  hands  of  himself  and 
his  associates  or  competitors,  as  he  cares  to  regard 
them.  The  responsibility  is  great,  and  if  the  deal- 
ers stand  firm  it  will  make  for  the  future  of  our- 
selves, our  salesmen  and  our  industry." 


GREAT  TRADE  AT  PATHEPHONE  SHOP. 

Holiday  Demand  So  Enormous  that  the  Large 
Stock  Carried  Was  Cleaned  Out  Repeatedly. 


The  Pathephone  Shop,  487  Fifth  avenue,  New 
York,  which  handles  the  products  of  the  Pathe 
Freres  Phonograph  Co.,  New  York,  exclusively, 
looked  on  December  27  as  though  a  cyclone  had 
visited  it  the  previous  week.  The  warerooms  were 
absolutely  bare  of  machines,  there  being  only  two 
$200  Pathephones  and  three  $100  Fathephones  in 
the  entire  store.  Manager  McCormick  stated  that 
the  Christmas  machine  and  record  business  had 
been  phenomenal,  the  store  being  filled  with  ma- 
chines five  times  from  Thursday  morning  to  Fri- 
day noon  and  being  practically  cleaned  out  of 
Pathe  discs  early  Friday  afternoon.  This  record 
indicates  the  tremendous  strides  which  the  Pathe 
products  are  making-  in  the  local  talking  machine 
field. 


A  NEW  EDISON  BOOK. 

Probably  no  American  in  recent  years  has  fur- 
nished so  much  copy  for  the  newspapers  as 
Thomas  A.  Edison,  and  now  the  Macmillan  Co., 
64  Fifth  avenue,  New  York,  has  just  published  a 
book  in  what  is  termed  the  "True  Stories  of  Great 
Americans"  series,  which  will  be  of  interest  to 
readers  of  the  World.  This  is  Francis  Rolt 
Wheeler's  "Thomas  A.  Edison." 

A  personality  such  as  that  of  Edison  is  always 
fascinating,  and  the  author  has  told  in  an  interest- 
ing way  the  story  of  Edison's  life,  including,  of 
course,  his  accomplishments  in  varied  fields.  The 
human  interest  in  this  Edison  story  is  well  main- 
tained. It  is  illustrated,  cloth  bound,  and  is  sold 
for  fifty  cents  per  copy. 

Victor  goods  are  handled  exclusively  in  the 
talking  machine  department  added  to  the  Powers 
Furniture  Co.,  of  Portland.  Ore, 


THE  TALKING  MACHINE  WORLD. 


7 


5^?VctorTalking  Machine  Company 

announces  an  important  discovery 

The  Victor  Tiings  -tone  Stylus 

An  improved,  semi-permanent,  changeable,  reproducing 
stylus  of  tungsten  combining  all  the  desirable  features 
of  the  Victor  system  of  changeable  needles  with 
the  added  advantage  of  playing  50  to  200 
records  without  changing. 


After  searching  the  earth  for 
better  stylus  material,  a  Victor 
expert  discovered  the  miraculous 
reproducing  and  wearing  qualities 
of  tungsten.  The  Tungs-tone 
Stylus  will  play  from  fifty  to  two 
hundred  records  or  even  more. 
The  life  of  the  Tungs-tone  Stylus 
depends  on  the  character  and 
volume  of  the  records  played. 

YOU  DON'T  HAVE  TO  CHANGE  THE 
TUNGS-TONE  STYLUS  until  it  wears  out.  When 
this  takes  place  the  stylus  simply  stops  reproducing  as 
a  signal  for  a  new  one.  There  is  no  danger  of  spoiling 
the  record,  because,  strange  to  say,  tungsten  is  softer 
than  the  record,  although  its  wearing  quality  is  one  to 
two  hundred  per  cent,  better  than  the  hardest  steel. 
We  cannot  explain  why — it  is  one  of  nature's  secrets 
— a  phenomenon.  We  only  know  it  is  true  and 
recommend  the  Tungs-tone  Stylus  to  all  Victor  users. 

NO  NEEDLES  TO  CHANGE  is  the  chief  nos- 
trum of  manufacturers  of  machines  operated  with  a 
permanent  jewel  point,  but  the  Victor  Company  knows 


Soft 


what  others  will  learn  in  time,  namely:  that  no 
permanent  point  can  be  made  to  last  forever  on 
hard  disc  records.  The  jewel  stylus  was  a  success 
on  the  old  wax  cylinder  records,  but  jewels  do 
wear  rough  in  time,  and,  if  not  instantly  detected 
and  changed,  will  quickly  spoil  a  valuable  collec- 
tion of  records — a  most  insidious  danger;  hence 
the  Victor  Steel  Needle,  to  be  used  but  once, 
was  the  only  practical  needle  for  the  new  gramo- 
phone type  of  hard  record  until  the  discovery  of  the 
miraculous  properties  of  tungsten  for  reproducing 
styli. 

TUNGS-TONE  is  a  trade-name  and  was  coined 
for  the  occasion.  The  new  Tungs-tone  Stylus  is  made 
in  SOFT  TONE  AS  WELL  AS  IN  FULL  TONE 
and  can  be  changed  instantly,  just  the  same  as  a  steel 
needle.  The  virtue  of  the  Tungs-tone  Stylus  lies  in 
a  small  cylinder  of  tungsten  projecting  from  che  end 
of  a  steel  holder  in  which  it  is  rigidly  set. 

The  tiny  cylinders  of  tungsten  reproduce  Victor 
Records  better  than  any  other  known  material. 
Smooth,  strong  and  full  as  to  tone.  The  Victor 
Tungs-tone  Stylus  fits  all  Victor  sound  boxes. 


Tone 


Made  in  I'ull  Tone 
and  Soft  Tone 
Boxes  of  ten,  25c 
Packages  of  four,  10c 


Manufactured 
exclusively  by 
Victor  Talking  Machine 
Company,  Camden,  N.  J. 


Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely   played  on  machines    with    jeweled  or  other  reproducing  points. 


s 


THE  TALKING  MACHINE  WORLD. 


ICE 

N 

t                          )      «.   am           M.  ^ 

\ 

makers  f) 
sellers  of 
talking^ 

EPI 

_, 

EDWARD  LYMAN  BILL,    -    -    -    Editor  and  Proprietor. 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Glad.  Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Bsittain 

Wilson,  A.  J.  Nicklin,  August  J.  Timpe,  L.  M.  Robinson,  Wilson  D.  Bush. 

Boston:  John  H.  Wilson,  324  Washington  Street. 
Chicago  Office:  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  5774. 
London,  Kng..  Office:  2  Gresham  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.76.        Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  Edward  Lyman  Bill  by  check  or  Post 
(Jthce  Money  Order. 

*r  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  JANUARY  15,  1916. 


NINETEEN  SIXTEEN  bids  fair  to  be  a  good  year  from  a 
business  viewpoint,  and  it  will  be  a  high-price  year  as  well, 
for  it  seems  that  everything  is  soaring  skyward,  so  that  all  previous 
price  records  will  be  annihilated. 

Americans  may  as  well  make  up  their  minds  that  they  will  have 
to  pay  more  for  everything  during  the  new  year. 

A  good  many  manufacturing  houses  in  various  lines  have  with- 
drawn all  quotations  on  supplies  on  account  of  the  unsettled  condi- 
tion of  the  markets.  But,  on  the  other  hand,  there  is  going  to  be  a 
business  activity  practically  unprecedented  in  American  industrial 
history.  New  records  of  accomplishment  will  be  made  in  many 
industries. 

It  is  believed,  too,  that  the  present  active  business  conditions 
are  not  merely  the  result  of  a  temporary  trade  feverishness,  due  to 
unusual  demands  made  upon  America  by  the  people  in  the  war-torn 
lands  of  Europe,  but  it  is  argued  that  America  is  entering  upon  an 
era  of  prosperity  which  will  last  for  a  long  period  of  years,  and 
that  at  the  close  of  the  war  we  will  not  slump  immediately  into 
business  stagnancy. 

The  business  situation,  as  the  man  at  The  World  mast-head 
views  it,  is  full  of  opportunity,  and  the  spirit  of  optimism  which  is 
now  abroad  in  the  land  must  be  stanchly  upheld. 

One  of  the  greatest  possible  helps  for  the  business  situation 
to-day  is  to  encourage  prosperity  by  speaking  at  all  times  optimis- 
tically of  the  country's  future.  In  that  way  wavering  confidence 
is  reinforced.  And  thus  strengthened  with  a  vast  army  of  Amer- 
ican optimists,  who  confidently  face  the  future,  business  will  move 
on  all  the  while  to  higher  points. 


JT  has  been  customary  for  years  to  use  as  our  barometer  the  agri- 
cultural and  mineral  productions  of  the  land,  but  these  have 
been  materially  reinforced.  The  banks  throughout  the  country  con- 
tain more  money  than  ever  before. 


Prices  are  better,  and  the  railroads  are  now  placing  large  orders 
for  betterments,  so  with  a  tremendous  balance  of  trade  with  for- 
eign countries  in  our  favor,  which  is  bringing  us  almost  unlimited 
wealth,  it  would  seem  as  if  1916  should  be  a  pretty  good  year  from 
every  viewpoint.  «> 

Money,  crops,  great  industries  prosperous,  railroads  busy  and 
a  big  export  trade,  are  pleasing  facts  which  face  American  business 
men  at  the  beginning  of  the  present  year,  and  the  deeper  those 
thoughts  sink  into  the  mind  of  every  business  man  the  better  it 
will  be. 

We  do  not  need  hold-backers  in  business.  They  are  only  sand 
in  the  bearings,  and,  with  a  good,  healthy,  optimistic  class  of  busi- 
ness men  to  aid,  in  all  probability  1916  will  be  a  record-breaker  in 
every  respect,  for  prosperity  is  actually  here,  with  no  crimp  in  it, 
with  no  one  to  throw  a  wrench  in  the  business  machinery  as  it 
moves  resistlessly  on. 

Surely  a  perusal  of  the  reports  of  the  great  business  corpora- 
tions, reports  of  banks  and  of  stock  quotations  should  make  every 
talking  machine  man  in  this  country  glad  that  he  is  doing  business, 
and  should  aid  him  to  go  ahead  and  build  up  his  trade  to  larger 
proportions. 

Every  avenue  of  trade  to-day  is  feeling  the  inspiring  touch  of 
the  times,  and  talking  machine  men  should  make  .the  most  of  the 
great  possibilities  which  are  round  about  them. 


PREPAREDNESS  is  a  word  that  is  perhaps  used  more  now  in 
the  general  discussions  of  the  country  than  ever  before,  and 
it  is  assumed  that  the  word  will  not  be  relegated  to  an  inactive 
vocabulary  for  some  time  to  come. 

In  business  we  must  be  prepared  at  all  times  to  make  the  most 
of  the  conditions  which  are  round  about  us.  We  must  be  prepared 
to  adjust  our  plans  to  fit  the  exigencies  of  the  times.  All  of  us 
must  be  prepared  to  hold  what  we  have  and  make  a  strenuous  effort 
for  new  advance. 

Preparedness  really  is  only  foresightedness,  and  the  business 
man  who  plans  carefully  for  the  new  year  is  always  working  on 
the  safe  side. 

At  this  season  there  are  always  readjustments  and  new  policies 
adopted  in  the  business  world. 

It  would  seem  as  if  19 16  would  be  a  year  which,  so  far  as 
America  is  concerned,  will  show  a  continued  increase  in  business. 

The  latter  days  of  191 5  were  days  filled  with  cheer,  because  the 
demand  for  products  in  the  industry  which  The  Talking  Machine 
World  covers  was  unprecedented.  It  was  rush  orders  everywhere. 
Manufacturers,  jobbers  and  dealers  were  reaping  big  returns  during 
the  holiday  season,  for  it  must  be  admitted  that  the  talking  machine 
has  become  one  of  the  most  favored  of  all  Christmas  gifts. 

The  quickened  demand  during  the  holiday  season  shows  the 
result  of  steady  publicity,  and  the  slogan  of  a  talking  machine  in 
the  home  at  Christmas  has  meant  nothing  more  than  to  arouse  pub- 
lic sentiment  in  favor  of  the  talking  machine. 

The  year  which  closed  was  particularly  good  in  many  essentials, 
and  for  the  talking  machine  trade  it  was  a  year  of  practically  un- 
broken success.  All  lines  looked  up  toward  the  close,  and  while 
for  a  time  during  the  early  part  of  the  old  year  the  cry  of  business 
depression  was  frequently  heard,  due  perhaps  to  a  multiplicity  of 
reasons,  this  period  has  passed,  and  all  sections  of  the  country  report 
prospects  for  the  immediate  future  as  very  encouraging. 

The  training  of  the  American  business  man  is  such  that  he  is 
not  easily  discouraged  by  an  apparent  slowness  in  trade.  He  is 
usually  optimistic  and  always  confidently  faces  the  future. 

Nineteen  sixteen  will  eclipse  any  previous  year  in  the  history 
of  the  talking  machine  business,  because  there  are  new  forces  con- 
stantly coming  into  the  trade  which  will  mean  a  larger  output,  as  it 
is  a  known  fact  that  the  gTeat  manufacturing  houses,  notwithstand- 
ing their  enormous  physical  properties,  were  unable  to  fill  the  ava- 
lanche of  orders  which  came  in  upon  them. 

The  talking  machine  trade  has  shown  that  it  is  a  live  one  in 
every  respect,  and  it  is  certain  that  1916  will  show  enormous 
advances. 


SO  far  as  The  Talking  Machine  World  is  concerned,  we  cannot 
refrain  from  expressing  our  appreciation  to  our  good  friends 
who  have  made  the  success  of  this  publication  possible. 


ANNOUNCEMENT 

The  business  of  The  Talking  Machine  World  will  be 
continued  by  the  Estate  of  Edward  Lyman  Bill,  with  the 
co-operation  of  the  efficient  staff  which  for  so  long  has 
had  charge  of  the  paper,  both  at  the  New  York  head- 
quarters and  the  various  branch  offices.  James  Raymond 
Bill,  the  eldest  son  of  the  late  Colonel  Bill,  will  be  actively 
connected  with  the  business. 


THE  TALKING  MACHINE  WORLD. 


9 


Letters  and  telegrams  of  sympathy  have  been  re- 
ceived at  this  office  fropi  all  parts  of  the  country, 
expressing  the  sincerest  regret  at  the  death  of  Colonel 
Edward  Lyman  Bill,  for  which,  in  behalf  of  his  family 
and  the  staff  of  The  Talking  Machine' World,  we  beg  to 
express  our  deep  appreciation. 

We  have  thousands  of  readers  in  this  and  other  countries,  and 
to  all  of  them  we  desire  to  express  sentiments  of  appreciation  for 
their  approval  of  our  humble  efforts.  We  have  endeavored  to  give 
the  best  that  is  in  us  to  the  industry,  and  to  be  a  constructive  force 
in  its  development. 

Some  of  our  friends  are  kind  enough  to  say  that  we  have  suc- 
ceeded. Certainly  we  have  been  successful  in  building  a  trade  pub- 
lication which  not  only  is  widely  read,  but  which  dealers  rely  upon 
for  the  accuracy  of  its  reports. 

Nineteen-fifteen  was  by  far  the  best  year  which  this  publication 
has  ever  enjoyed  since  it  was  established  in  January,  1905.  For  a 
while  it  was  uphill  work  to  develop  a  sufficiently  strong  clientele  to 
support  a  paper  such  as  this,  which  necessarily  must  involve  a  great 
outlay  to  produce,  but  steadily,  as  the  industry  has  expanded,  our 
patronage  has  expanded,  and  last  year  was  a  banner  year  with  us, 
as  with  others. 

It  shall  be  our  constant  endeavor  to  be  of  ever  increasing  serv- 
ice to  all  with  whom  we  come  in  contact. 

New  Year's  greetings  to  our  many  friends,  and  may  their  busi- 
ness show  a  steady  increase  during  1916  ! 


THE  latest  reports  from  Washington  would  seem  to  indicate 
that  the  Stevens  Bill  may  be  enacted  into  law  before  the  close 
of  the  present  session  of  Congress. 

There  is,  however,  strong  opposition  among  department  store 
heads,  who  are  ably  represented  at  the  capital,  and  talking  machine 
men  should  see  to  it  that  they  put  their  views  in  a  forceful  manner 
before  their  Representatives  in  Congress.  Let  them  know  exactly 
that  the  talking  machine  merchants  of  this  country  believe  in  price 
maintenance  which  carries  with  it  not  only  protection  to  the  manu- 
facturers who  create  a  standardized  article,  but  for  the  public  as 
well. 

It  is  rather  significant  to  note  that  practically  all  of  the  opposi- 
tion to  the  Stevens  Price  Maintenance  Bill  comes  from  department 
store  heads,  who  allege  that  it  places  a  monopoly  in  the  hands  of 
the  manufacturer  to  the  disadvantage  of  the  retailer,  and,  of  course, 
compels  the  public  to  pay  the  maximum  price  fixed  by  the  producer. 

Some  of  the  arguments  are  brought  out  in  an  interesting  man- 
ner, but  they  forget  one  essential,  and  that  is  that  the  manufacturer 
of  a  standardized  product  is  not  only  benefiting  his  entire  trade  by 


price  maintenance,  but  the  public  as  well,  and  the  public  receives  a 
protection  through  a  standardized  product,  the  manufacture  of 
which  is  conducted  on  the  highest  scale,  which  it  cannot  secure  in 
bargain  counter  purchases. 

The  department  stores,  which  naturally  endeavor  at  all  times 
to  feature  bargain  counter  offerings,  do  not  select  unknown  prod- 
ucts. They,  themselves,"  wish  to  profit  by  the  values  and  the  de- 
mand created  through  standardized  articles,  and  they  wish  to 
slaughter  another  man's  assets  to  draw  people  to  their  stores,  and 
then  they  prate  about  this  bill  being  contrary  to  the  interests  of  the 
public,  and  constituting  an  unfair  monopoly. 

Stuff  and  nonsense ! 

One  point  that  interests  department  store  men  is  to  secure 
standardized  articles  which  they  can  offer  at  cut  rates  with  the  idea 
of  drawing  people  to  their  store,  and  with  the  hope,  of  course,  that 
they  will  make  other  purchases  on  which  there  is  a  larger  percent- 
age of  profit  than  in  the  cut-rate  articles. 

Then,  again,  they  wish  to  cultivate  the  belief  on  the  part  of  the 
public  that  if  they  can  offer  standardized  articles  at  cut  rates  they 
can  do  it  on  all,  hence  leaving  the  impression  that  their  establishment 
stands  for  low  rates. 

And  the  department  store  advocates  have  the  nerve  to  stand  up 
and  say  that  this  bill  is  contrary  to  the  interests  of  the  jobber  and 
retailer — that  distributers  who  have  fixed  expenses  in  their  busi- 
ness are  alone  competent  to  decide  what  prices  should  be  placed  on 
articles  which  they  offer  for  sale. 

The  arguments  which  they  make  are  illogical,  and  it  is  diffi- 
cult to  imagine  how  thinking  men  could  be  deluded  in  the  slightest 
by  them.  When  they  prate  about  the  public  they  mean  nothing 
more  nor  less  than  self,  and  if  it  were  self  alone  that  was  interested 
there  would  be  some  reason  for  their  line  of  argument,  but  by  the 
slaughtering  of  prices  on  standardized  and  trade-marked  articles 
they  would  wilfully  destroy  the  property  which  other  men  have  spent 
years  of  time  and  millions  of  dollars  in  creating. 

Is  the  Government  under  which  we  live  not  obligated  to  protect 
the  property  rights  of  its  citizens? 

Get  busy,  talking  machine  men,  and  do  your  part  to  protect 
your  own  interests.  Do  not  expect  that  others  will  do  all  the  work 
for  you. 

Do  your  part  and  do  it  now. 


IN  order  that  his  legion  of  friends  throughout  the  country  may 
have  some  memento  of  the  late  Col.  Edward  Lyman  Bill,  we 
are  presenting  in  this  issue  of  The  Talking  Machine  World  his 
latest  and  favorite  portrait,  printed  on  heavy  calendered  paper,  and 
so  prepared  that  those  who  wish  to  do  so  may  preserve  the  same 
by  framing  or  mounting.  May  it  serve  as  a  constant  reminder  of 
that  kindly  soul  who 

".    .    .    turned  his  clouds  about, 
And  wore  their  silver  lining  inside  out." 


RAPIDITY  of  Pearsall  Victor  Service  is  unusual.  There  was 
a  time  when  orders  received  in  the  morning  went  out  at 
night.  Now,  orders  are  received,  time-checked  and  usually  go 
out  within  a  few  minutes. 

This  makes  a  big  difference  for  frequently  it  saves  a  FULL  day's  time. 

Dealers  who  used  Pearsall  Service  during  the  past  rush  of  a  few  weeks  realize 
better  just  what  this  means,  but  we  will  PROVE  it  to  YOU  NOW  if  you  will 
send  a  test  order. 

  SILAS  E.  PEARSALL  CO.   

  16  West  46th  Street,  near  Fifth  Ave.         New  York,  N.  Y.   


id 


THE  TALKING  MACHINE  WORLD. 


Death  of  Col.  Gdward  Lyman  BUI 


It  is  with  the  deepest  sorrow  that  we  announce  the 
death  of  Edward  Lyman  Bill,  editor  and  publisher  of  The 
Talking  Machine  World  and  The  Music  Trade  Review, 
which  occurred  suddenly  at  his  home,  21  Broadview  avenue, 
New  Rochelle,  N.  Y.,  on  January  1.  On  Friday  night  he 
extended  his  usually  cheery  "good  night"  supplemented  by 
felicitations  on  the  near  arrival  of  the  New  Year  to  the 
members  of  The  World  staff,  being'  apparently  in  the  best 
of  health  and  spirits.  On  Saturday,  New  Year's  Day, 
after  dinner,  he  visited  the  Wykagyl  Country  Club,  return- 
ing home  at  4.30  p.  m.  He  went  to  the  music  room  on 
the  second  floor,  where  he  was  talking  with  Mrs.  Bill  over 
plans  for  a  short  vacation  some  time  this  month,  when  he 
suddenly  became  ill.  A  trained  nurse  was  called  from  a 
residence  opposite,  and  Dr.  Albert  H.  Moore  and  a  phy- 
sician from  the  New  Rochelle  Hospital  arrived  quickly, 
but  Col.  Bill  was  beyond  their  aid.  He  had  been  attacked 
by  a  cerebral  hemorrhage. 

Col.  Bill  was  born  in  Lyme,  Conn.,  June  5,  1862,  and 
was  the  son  of  Judge  John  Wight  Bill  and  Prudence  Gallup. 
He  was  a  blood  descendant  of  William  Bill,  first  Dean  of 
Westminster  Abbey  and  Provost  of  Eton,  and  was  also 
descended  from  Elder  Brewster,  who  came  over  in  the 
Mayflower  in  1620.  He  was  the  eighth  direct  descendant 
of  John  Bill,  who  came  to  America  in  1630.  He  was  edu- 
cated at  the  State  Normal  School  of  Connecticut  and 
Wesleyan  University.  After  leaving  college,  he  spent 
several  years  in  teaching  and  in  elocutionary  work.  Then 
going  West,  he  became  an  officer  in  the  first  military  organi- 
zation in  Dakota  Territory,  and  saw  active  service  on  the 
plains.  Later  he  was  elected  a  police  justice  and  entered 
business  life  at  Fargo,  N.  D.  During  this  time  he  corre- 
sponded regularly  with  several  Eastern  newspapers.  This 
gave  him  the  newspaper  experience  that  began  to  shape 
his  career  toward  journalism'.  Mercantile  business  soon 
became  distasteful  to  him  and,  returning  East,  he  pur- 
chased a  part  interest  in  The  Music  Trade  Review,  which 
had  been  established  in  1879  as  a  semi-monthly.  In  1891 
he  became  the  sole  proprietor  of  this  publication  and 
changed  it  to  a  weekly,  and  from  that  time  its  growth  and 
influence  have  been  materially  augmented. 

In  1905  he  established  The  Talking  Machine  World, 
which  is  the  only  trade  paper  in  America  devoted  exclu- 
sively to  this  industry — a  publication  which  has  steadily 
grown  in  influence  and  prestige  throughout  the  world.  He 
was  an  honorary  member  of  the  National  Talking  Machine 
Jobbers'  Association,  and  actively  interested  in  this  organi- 
zation's welfare.  At  the  last  convention  held  in  San 
Francisco,  he  was  the  .Association's  guest  of  honor  at  the 
Panama-Pacific  Exposition  festivities. 

For  some  time  he  was  president  of  the  New  York 
Press  Club.  He  was  also,  at  one  time,  president  of  the 
Republican  Club  of  New  Rochelle.  For  many  years  he 
had  been  a  member  of  the  New  Rochelle  Yacht  Club,  and 
was  at  one  time  vice-president  of  the  Rochelle  Park  Asso- 
ciation. He  held  membership  in  the  Huguenot  Association 
of  New  Rochelle,  Society  of  Mayflower  Descendants,  Sons 
of  the  Revolution,  the  Reform  and  Wykagyl  clubs,  the 
Luther  Burbank  Society  and  the  Tolland  Fish  and  Game 
Association.  He  was  a  member  of  every  Masonic  body 
in  both  the  York  and  Scottish  rite  work,  holding  member- 
ship in  the  Blue  Lodge,  Chapter  and  the  Consistory.  He 
was  also  a  member  of  Bethlehem  Commandery,  Knights 
Templar,  and  was  a  Shriner,  belonging  to  Mecca  Temple. 

Col.  Bill  was  very  popular  with  the  people  of  New 


Rochelle,  and  time  and  time  again  refused  to  be  a  candidate 
for  mayor  of  that  city.  He  was,  however,  a  member  of 
the  local  Board  of  Education,  a  former  police  commissioner 
and  actively  interested  in  the  Fire  Department.  He  was 
also  treasurer  of  the  New  York  State  Commission  for  the 
St.  Louis  Exposition  in  1904,  being  the  only  representative 
of  a  trade  paper  on  that  board. 

He  was  appointed  as  a  colonel  by  President  William 
McKinley  on  his  military  staff,  and  was  a  personal  aide  to 
the  President  in  the  McKinley  and  Roosevelt  inaugural 
parade. 

On  February  12,  1889,  he  was  married  to  Caroline 
Lee,  daughter  of  Senator  James  L.  Raymond,  at  Lyme, 
Conn.  Mrs.  Bill,  with  her  two  sons,  James  Raymond,  a 
senior  at  Wisconsin  University,  and  Edward  Lyman,  Jr., 
and  her  daughter,  Hester,  survive  him.  He  also  leaves  a 
brother,  J.  Nelson  Bill,  who  resides  in  Lyme,  Conn. 

Col.  Bill's  home  life  was  an  ideal  one.  He  spent  most 
of  his  leisure  time  with  his  family,  all  of  whom  possess 
marked  musical  and  literary  inclinations. 

*    *    *  * 

When  a  life  work  is  done,  when  long  years  of  toil  have 
gone  unrewarded  and  a  man  is  patiently  awaiting  the  hour 
when  the  scythe  shall  cut  him  down,  thereby  ending  his 
labors  and  his  struggles,  it  may  be  in  a  certain  sense  rea- 
sonable to  reckon  with  death  as  with  a  power  which  steals 
away  that  which  has  been  cruel  and  harsh.  It  may  be 
possible  to  feel  that  Pity  has  taken  a  hand  and  that  the 
Eternal  Sleep  in  its  kindness  has  called  to  rest  one  more 
creature  upon  whom  the  burdens  of  life  rested  too  heavily. 
But  when  in  the  fulness  of  his  life,  in  the  glory  of  a  work 
which  was  steadily  in  its  ascendancy,  in  the  possession  of 
mental  strength  which  was  the  pride  of  all  who  loved  him 
and  the  admiration  of  all  who  knew  him,  Edward  Lyman 
Bill  was  taken  away,  the  bravest  and  the  most  trusting,  in 
their  bitter  grief,  can  but  question  why. 

His  last  words,  as  he  left  his  office  on  the  last  day  of 
the'  year,  to  those  who  had  been  closely  related  to  him 
through  his  long  and  honorable  business  life,  were  spoken 
with  all  the  genial  affection  and  confidence  that  on  the 
following  Monday  morning  together  they  should  again  meet 
and  pursue  the  regular  tenor  of  their  life.  He  spoke  of  the 
new  year  which  would  dawn  upon  the  offices  where  he  had 
spent  such  happy  days  and  he  had  bright  hopes  for  his 
work  and  for  the  work  of  those  whom  he  had  made  his 
associates  throughout  his  beautiful  and  valuable  business 
career. 

None  dreamed  that  already  the  King  of  Shadows  had 
selected  one  of  the  most  brilliant  of  its  vaunted  ''shining 
marks"  and  that  never  again  the  master  would  radiate  his 
splendid  intellect,  his  sympathy,  his  wisdom  and  his  warmth 
upon  those  assembled  in  the  great  work  of  journalism 
which  he  had  built  up,  and  that  he  would  be  seen  in  his 
daily  haunts  no  more,  snatched  as  he  was  without  one 
moment  of  warning,  into  another  life. 

There  is  some  small  degree  of  gratification  in  the  reali- 
zation that  here  was  one  who  did  not  have  to  receive  at  his 
death  honors  which  were  denied  the  living,  for  no  man 
ever  received  more  glowing  tributes  to  his  brain  and  char- 
acter, to  his  feeling  for  mankind  and  to  his  understanding 
of  great  subjects  than  Mr.  Bill,  who  was  honored  by  the 
greatest  individuals  and  political  parties  as  well  as  by  the 
music  trades  and  allied  industries  in  which  he  was  for 
many  years  one  of  the  most  potent  factors. 

Col.  Bill  plied  his  oars  steadily  through  a  sea  of  com- 


THE  TALKING  MACHINE  WORLD. 


11 


DEATH   OF  COL.    EDWARD   LYMAN   BILL.— (Continued  from  page  10.) 


mercial  journalism,  and  there  was  never  a  voice  that  did 
not  refer  to  him  as  the  soul  of  honor  and  integrity.  He 
was  a  great,  towering,  and  unfailing  proof  that  trade  jour- 
nalism, frankly  commercial  in  its  nature,  could  be  con- 
ducted along  lines  that  were  as  clean  and  free  from  taint 
as  the  pulpit.  This  doctrine  he  preached  through  the 
columns  of  his  papers,  he  disseminated  it  through  those 
whom  he  took  into  his  employ  and  he  proved  it  daily  to 
those  with  whom  he  was  engaged  in  business  relations.  So 
completely  was  he  recognized  as  an  unflinching  example 
of  purity  in  business  that  his  name  was  rarely  mentioned 
where  someone  did  not  make  the  comment  that  there  was 
no  "whiter"  man  in  business.  And  perhaps  this  defines  it 
more  clearly  and  subtly  than  any  other  expression  that 
might  be  applied,  as  his  was  a  white,  pure,  lovable  life, 
every  phase  of  which  was  reflected  in  the  career  which  he 
had  carved  out  for  himself,  and  every  sheet  of  white  paper 
upon  which  he  wrote  his  ideas  and  ideals,  his  sentiments 
toward  the  industries  to  which  he  had  devoted  himself,  was 
enhanced  and  ennobled  by  receiving  what  came  from  his 
pen,  his  brain  and  his  heart. 

The  optimism  of  his  nature  has  shone  forth  resplend- 
ently  week  after  week  in  the  editorial  columns  of  The 
Music  Trade  Review.  His  confidence  in  man  and  in  his 
work  was  supreme,  and  his  belief  that  a  man  is  as  he  thinks 
and  is  a  creature  of  suggestion  was  never  shaken.  For  this 
reason  he  felt  a  sense  of  responsibility  to  his  brethren  and 
he  lent  his  best  efforts  to  letting  in  the  bright  spots  through 
the  clouds  when  the  piano  trade  was  weathering  the  hardest 
storms.  His  encouragement,  his  intelligent  guide-posts,  his 
determined  efforts  to  keep  the  wearying  captains  steadfast 
in  hope  have  been  masterpieces  in  the  annals  of  trade  jour- 
nalism in  the  entire  world,  and  far  beyond  the  commercial 
worth  of  his  efforts  and  achievements  was  his  influence 
upon  the  spirits  of  those  who  read  him  and  thus  came  to 
depend  upon  him  for  their  strength  and  support  in  the  hour 
of  sorest  need. 

As  is  well  known,  Col.  Bill  had  learned  through  mili- 
tary service  what  devolved  upon  the  man  at  the  head,  and 
his  military  life  well  fitted  him  for  the  particular  line  of 
journalism  in  which  he  embarked.  It  was  his  knowledge 
of  the  financial  and  political  conditions  of  the  world,  his 
wide  knowledge  of  the  conditions  of  this  country,  which 
gave  him  the  authority  awd  the  faith  in  the  ultimate  success 
of  every  American  enterprise,  and  with  the  courage  of  this 
conviction  supplemented  by  his  knowledge  of  how  to  handle 
forces  and  how  to  direct  them  he  wrote  himself  into  one  of 
the  largest  industrial  organizations  of  the  world.  Nor  was 
his  an  acquaintance  based  upon  supposition  or  imagination. 
He  knew  personally  the  dealers  from  every  part  of  the 
country,  he  was  in  personal  touch  with  every  allied  enter- 
prise of  Europe,  added  to  which  he  had  a  retentive  memory 
which  never  failed  him  and  the  sort  of  logic  which  made 
him  understand. 

Col.  Bill  was  regarded  by  many  as  "easy-going,"  due 
to  the  great  suavity  of  manner,  the  extraordinary  self- 
control  which  he  ever  exercised,  but  those  who  knew  him 
more  closely,  those  to  whom  he  showed  himself  without 
reserve  knew  the  warmth  of  his  temperament,  the  enthu- 
siam  with  which  he  faced  every  contingency  that  arose  in 
his  daily  life,  and  the  great  beauty  of  spirit  which  he 
brought  into  his  very  happy  family  life.  They  also  knew 
the  wrath  and  indignation  which  swept  him  at  the  sight 
of  things  which  he  regarded  as  unjust,  unkindly  and  un- 
ethical, but  he  was  a  strong  advocate  of  living  his  own  life 
and  of  never  interfering  unless  asked  to  do  so.  He  never 
projected  his  ideas  of  private  matters  through  the  columns 
of  his  papers  and  never  in  any  way  allowed  them  used  for 


personal  reasons.  He  was  a  powerful  ally  and  an  opponent 
who  aroused  respect  even  as  he  conquered. 

While  few  men  ever  devoted  themselves  with  greater 
concentration  to  their  business  lives,  Col.  Bill  always  found 
time  for  wide  interest  in  other  things.  He  was  an  authority 
on  many  matters  pertaining  to  the  world  of  literature,  he 
interested  himself  greatly  in  the  civic  welfare  of  New 
Rochelle,  where  he  lived,  and  in  that  city  he  was  held  as  a 
man  of  importance  and  influence.  He  had  the  unusual 
faculty  of  possessing  a  wide  understanding  of  and  sympathy 
for  man  and  mankind,  and  it  always  seemed  that  wherever 
he  carried  his  personal  touch,  he  carried  weight  and  con- 
viction. 

His  advice  was  sought  and  respected  by  men  in  every 
run  of  life,  and  he  gave  of  himself  willingly,  gladly  and 
without  show  or  egotism,  always  recognizing  himself  as  the 
part  of  a  greater  thing,  never  seeking  either  reward,  credit 
or  recompense  outside  of  the  ultimate  success  of  the  thing 
in  which  he  had  interested  himself. 

In  his  own  circle  he  built  powerfully  and  his  organiza- 
tion will  long  reflect  the  man  and  his  mind,  the  aims  and 
his  methods,  and  so  long  as  the  present  generation  shall  last, 
whether  in  the  piano  or  in  the  talking  machine  industry,  the 
name  of  Edward  Lyman  Bill  will  be  a  watchword,  an 
example  to  be  emulated  and  a  memory  to  be  revered.  All 
who  knew  him  will  know  that  every  avenue  into  which  his 
forces  have  been  directed  were  the  better  for  his  having 
lived. 

The  influence  of  Mr.  Bill  on  trade  journalism  was 
uplifting  in  the  truest  sense  of  the  word.  In  the  early  days 
of  the  industry  when  "hold-up"  journalism  was  somewhat 
in  vogue  he  fought  it  tooth  and  nail,  believing  that  the 
industry  would  best  thrive  along  the  lines  of  trade  honor 
and  trade  honesty.  Later  he  fought  just  as  earnestly  and 
successfully  the  so-called  coupon-picture  contest  advertising, 
exposing  its  baneful  influence  on  the  industry  and  showing 
how  it  lowered  the  ethical  standards  of  the  trade. 

Col.  Bill  believed  in  an  organized  music  trade  industry, 
and  was  the  first  to  support  the  formation  of  and  helped  to 
organize  the  National  Piano  Manufacturers'  and  Mer- 
chants' Associations.  He  took  an  active  part  both  personally 
and  through  The  Review  in  this  movement  with  the  idea  of 
bringing  the  members  of  the  trade  closer  together,  so  that 
they  could  work  to  the  common  end  of  uplifting  and  cleans- 
ing the  industry  of  many  of  the  evils  which  then  prevailed. 
In  fact,  up  to  the  day  of  his  death  he  was  a  steadfast  up- 
holder of  the  value  of  trade  organizations. 

Col.  Bill  was  the  first  to  emphasize  the  importance 
of  technical  instruction  in  the  piano  trade  and  ten  years 
ago  inaugurated  a  technical  department  in  The  Review, 
under  a  competent  editor,  which  has  been  of  the  greatest 
assistance  to  piano  tuners,  dealers  and  superintendents — 
in  fact,  to  all  having  to  do  with  the  constructive  side  of  the 
industry.  In  this  connection  a  large  number  of  technical 
books  were  issued  by  Col.  Bill  which  have  had  a  wide  cir- 
culation. 

With  the  advent  of  the  player-piano  he  recognized  the 
important  part  which  it  was  destined  to  play  in  trade  history, 
and  he  inaugurated  a  special  player  section  as  a  monthly 
feature  of  The  Review,  and  published  a  number  of  technical 
works  bearing  on  the  construction  of  the  various  player 
mechanisms  which  still  command  trade  favor.  More  re- 
cently he  devoted  considerable  attention  to  the  importance 
of  a  higher  conception  of  salesmanship  and  advertising  in 
all  branches  of  the  piano  trade. 

In  fact,  Col.  Bill  had  ever  been  a  man  of  practical 
ideas,  who  believed  in  the  importance  of  constructive  work 
/  (Continued  on  page  12.) 


12 


THE  TALKING  MACHINE  WORLD. 


DEATH   OF   COL.   EDWARD  LYMAN   BILL. — (Continued  from  page  11). 


in  every  department  of  the  industry  and  that  the  functions 
of  a  trade  paper  were  to  educate,  as  well  as  to  convey  the 
news  of  every  happening  in  the  industry. 

As  James  F.  Bowers,  of  Lyon  &  Healy,  so  well  says 
in  his  tribute  elsewhere  in  this  paper,  Col.  Bill  possessed 
an  almost  prophetic  vision  along  the  lines  of  trade  de- 
velopment, and  this  is  shown  by  the  fact  that  he  was  the 
first  trade  journalist  to  realize  the  growing  importance  of 
the  talking  machine  industry. 

When  the  talking  machine  business  was  in  its  infancy 
he  started  a  department  in  The  Review  which  he  devoted 
to  furthering  the  interests  of  the  talking  machine,  and  in 
which  he  predicted  its  future  as  a  great  factor  in  the  mu- 
sical world.  So  convinced  was  he  of  the  future  of  the 
talking  machine  that  in  1905  he  launched  The  Talking 
Machine  World,  to  which  he  gave  a  great  deal  of  atten- 
tion. Through  its  aid  the  industry  expanded  and  grew  to 
enormous  proportions,  and  the  talking  machine  progressed 
from  a  toy  to  a  dignified  instrument  that  has  long  been  one 
of  the  recognized  factors  in  the  dissemination  of  musical 
knowledge  and  enlightenment  throughout  the  country. 

Manufacturers,  jobbers  and  dealers  were  given 
through  this  publication  a  new  conception  of  the  greatness 
and  possibilities  of  the  industry,  and  the  success  of  The 
Talking  Machine  World  itself  is  evidence  that  Col.  Bill 
worked  along  the  right  lines  and  laid  a  sound  foundation 
for  the  future  of  his  publication  and  for  the  industry  as 
well. 

He  assisted  largely  in  the  formation  of  the  National 
Talking  Machine  Jobbers'  Association,  and  never  missed 
a  convention  from  the  time  of  its  organization.  He  was 
made  an  honorary  member  at  its  first  convention,  and 
journeyed  to  the  Pacific  Coast  last  year  in  order  to  be 
with  the  "boys" — for  the  feeling  of  affection  that  existed 
between  Col.  Bill  and  his  friends  in  the  talking  machine 
trade  was  like  unto  that  of  a  brother's.  He  worked 
shoulder  to  shoulder  with  the  talking  machine  men  to 
advance  their  interests  in  every  possible  way,  and  they  in 
turn  early  recognized  the  importance  of  his  advice  and 
influence  in  the  development  of  the  industry. 

Col.  Bill  was  essentially  of  a  judicial  temperament  and 
few  men  were  more  consulted  by  members  of  the  industry 
on  matters  of  great  moment  concerning  their  business  diffi- 
culties which  never  seemed  to  faze  him.  He  was  a  man 
of  remarkably  even  temperament,  who  tossed  off  with 
apparent  ease  those  routine  annoyances  that  come  up  in 
everyday  life  and  which  worry  and  irritate  so  many. 

He  was  a  man  of  broad  vision,  whose  opinions  rose 
above  the  small  selfish  considerations  that  dominate  so  many 
in  this  work-a-day  world.  He  disdained  subterfuge  and 
underhand  methods  and  always  believed  in  fighting  in  the 
open.  His  friends  were  countless  because  his  character 
was  so  clean  and  his  mentality  so  inspiring  that  he  possessed 
a  charm  of  personality  v.  hich  so  impressed  itself  upon  those 
with  whom  he  came  in  contact,  that  once  an  acquaintance 
was  made  he  was  a  friend  for  life. 

By  the  members  of  the  trade  who  knew  him,  as  well 
as  by  his  associates  of  The  World,  he  was  looked  upon  as 
a  true  friend  and  counselor,  whose  lovable  qualities  de- 
manded an  affection  so  close  and  so  sacred  that  it  can 
hardly  be  described  in  cold  type.  He  had  a  big  heart,  a 
great  love  for  his  fellowmen.  He  was  a  Christian  in  the 
truest  meaning  of  that  word,  for  he  believed  in  helping 
humanity  along  the  road  to  higher  achievements. 

This  philosophy  of  his  has  been  exemplified  frequently 
in  his  signed  editorials  which  have  long  been  a  feature  of 
The  Review,  the  last  one  written  by  Col.  Bill  appearing  in 
that  publication  of  January  8. 


In  the  field  of  fiction,  Col.  Bill  wielded  a  facile  pen, 
being  the  author  of  "The  Last  of  the  Danvers"  and  "The 
Sword  of  the  Pyramids."  Another  volume  which  won 
considerable  favor  was  "Hitting  the  Thought  Trail,"  a  col- 
lection of  100  of  his  best  editorials  on  a  diversity  of  sub- 
jects. 

As  a  participant  in  political  affairs  in  his  home  town, 
and  at  public  dinners  in  the  piano  trade  and  elsewhere,  Col. 
Bill  had  a  rare  facility  in  public  speaking.  His  addresses 
were  simple,  yet  forceful,  never  tiresome.  The  tone  was 
lofty,  the  diction  choice,  the  imagery  rich  and  realistic. 

Col.  Bill's  death  leaves  a  vacancy  in  the  hearts  of  his 
associates  and  co-workers  which  can  never  be  filled.  A 
"prince  among  men"  and  "one  of  God's  noblemen"  have 
been  a  few  of  the  tributes  which  his  fellowmen  have  paid 
him  in  the  course  of  his  successful  career,  but  even  these 
words  of  appreciation  fall  far  short  of  properly  honoring 
the  memory  of  this  beloved  man. 

From  one  end  of  the  country  to  the  other.  Mr.  Bill  had 
won  the  friendship  of  piano  and  talking  machine  men  who 
recognized  the  sterling  character  which  had  shaped  the 
destiny  of  a  successful  trade-paper  institution,  and  which 
had  never  swerved  from  the  paths  of  the  Golden  Rule  as 
applied  to  business  or  personal  relations. 

Col.  Bill's  friends  in  the  commercial,  social  and  political 
worlds  who  have  been  so  inexpressibly  shocked  by  his  sud- 
den death  have  endeavored  by  divers  means  to  express  in 
a  measure  their  sorrow  and  sympathy,  but  admit  their 
inability  to  state  in  mere  words  just  how  deeply  his  passing 
has  affected  them  individually. 

Mr.  Bill's  splendid  qualities  not  only  influenced  every 
department  of  his  business,  but  were  in  addition  reflected 
in  the  members  of  the  staff.  It  was  impossible  to  be  in  his 
presence  and  be  associated  with  him  in  the  conduct  of  his 
daily  affairs  without  being  imbued  with  the  sense  of  honor, 
righteousness  and  good  will  towards  all,  which  formed  the 
basis  of  his  principles.  It  was  impossible  to  be  in  close 
touch  with  his  business  activities  without  realizing  that  un- 
fairness and  ill-feeling  were  totally  foreign  to  his  magnifi- 
cent manhood.  Always  lined  up  on  the  side  of  justice  and 
integrity,  every  man  who  has  had  the  honor  of  being  asso- 
ciated with  Col.  Bill  in  any  capacity  whatsoever  feels  that 
this  association  has  made  a  better  man  of  him — morally, 
spiritually  and  intellectually. 

One  of  our  famous  poets  must  have  had  Col.  Bill  in 
mind  when  he  wrote : 

"It  is  not  the  tear  at  the  moment  shed, 

When  the  cold  turf  has  been  laid  o'er  him, 
That  can  tell  how  beloved  was  the  soul  that's  fled, 
Nor  how  deep  in  our  hearts  we  deplore  him. 

"  'Tis  the  tear  through  many  a  long  day  wept, 
Through  a  life  by  his  loss  all  shaded; 
'Tis  the  sad  remembrance  fondly  kept, 
When  all  other  griefs  have  faded." 

*     *    *  * 

The  ideals  and  policies  that  have  made  The  Talking 
Machine  World  so  influential  and  respected  in  this  indus- 
try to-day,  will  be  maintained  by  the  capable  staff  organ- 
ized by  Col.  Bill,  and  inspired  by  his  achievements  and 
aims  the  policy  will  be  to  make  The  Talking  Machine 
World  even  a  greater  power  for  trade  betterment  and 
advancement  in  the  future. 

J.  B.  Spillane. 

Zbc  funeral  of  Col.  Bill 

The  funeral  services  of  Col.  Edward  Lyman  Bill  were 
held  at  his  late  residence,  21  Broadview  avenue,  New 
Rochelle,  N.  Y.,  on  Monday  afternoon,  January  3.  and. 
despite  the  fact  that  two  business  holidays  intervening 
had  made  it  difficult  to  get  in  touch  with  many  of  his 


THE  TALKING  MACHINE  WORLD. 


13 


DEATH   OF  COL.   EDWARD   LYMAN    BILL.  — (Continued  from  page  12.) 


close  friends,  the  reception  rooms  and  halls  of  the  house 
were  crowded  with  friends,  neighbors  and  business  asso- 
ciates of  the  deceased.  The  body  lay  in  a  plain  black 
casket  surrounded  and  almost  covered  with  masses  of 
bright  flowers,  tributes  from  all  sections  of  the  country. 
He  appeared  to  those  who  so  loved  and  respected  him  as 
simply  resting  in  peaceful  sleep,  to  awaken  again,  instead 
of  having  passed  to  the  Great  Beyond. 

The  services  were  conducted  by  Dr.  Robert  Gardner 
McGregor,  pastor  of  the  North  Avenue  Presbyterian 
Church,  who  paid  an  eloquent  tribute  to  the  memory  of 
the  departed  as  a  loving  husband,  a  good  father,  a  valuable 
citizen  and  an  honorable  and  forceful  business  man,  doing 
right,  without  fail,  as  it  was  given  him  to  see  the  right. 

In  addition  to  the  leading  city  officials  of  New 
Rochelle,  those  who  attended  the  services  included  many 
prominent  members  of  the  music  trade,  who  had  been  asso- 
ciated with  Col.  Bill  for  years,  and  who  included,  among 
others,  W.  J.  Keeley,  president  of  the  Auto-Pneumatic 
Action  Co. ;  William  Tonk,  of  William  Tonk  &  Bro. ;  Henry 
Behning  and  Albert  Behning,  of  the  Behning  Piano  Co. ; 
Charles  Pfriemer,  George  W.  Gittins,  president  of  Kohler 
&  Campbell ;  J.  A.  Le  Cato,  president  of  the  Standard  Pneu- 
matic Action  Co. ;  W.  S.  Weser,  of  Weser  Bros. ;  William 
E.  Strauch,  of  Strauch  Bros. ;  Mark  P.  Campbell,  president 
of  the  Brambach  Piano  Co. ;  Ben  H.  Janssen,  C.  A.  Long- 
well,  the  Aeolian  Co. ;  Frank  C.  Decker,  president  of 
Decker  &  Son,  Inc. ;  Charles  Muhlenfels,  of  Wessell,  Nickel 
&  Gross ;  Charles  E.  Bruno,  of  C.  Bruno  &  Son,  Inc. ;  Mr. 
and  Mrs.  George  H.  Beverly,  William  J.  Haussler,  of 
M.  Hohher;  Henry  Christman  and  John  Christman,  of  the 
Christman  Piano  Co. ;  Francis  Connor,  Max  De  Rochemont, 
treasurer  of  the  Laffargue  Co. ;  W.  E.  Baldwin,  of  The 


Music  Trade  Indicator ;  D.  L.  Loomis,  of  the  Music 
Trades;  H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co. ;  J.  Newcomb  Blackman, 
president,  and  F.  P.  Oliver,  vice-president,  of  the  Black- 
man  Talking  Machine  Co. ;  Julius  Winter,  Winter  &  Co. ; 
L.  D.  Perry,  Ludwig  &  Co. ;  E.  B.  Bogart,  The  Bogart 
Piano  Co. ;  John  W.  Stevens,  Mathushek  &  Sons'  Piano 
Co. ;  R.  C.  Rogers,  Krakauer  Bros. ;  J.  B.  Spillane,  manag- 
ing editor  of  Col.  Bill's  publications,  and  the  staffs  of  both 
The  Talking  Machine  World  and  The  Music  Trade 
Review. 

The  pallbearers  were  Dr.  Robert  Condit  Eddy,  Henry 
M.  Lester,  William  A.  Trubee,  Dr.  Edwin  H.  Codding, 
Ernest  Albert  and  Hugh  M.  Harmer. 

The  floral  tributes,  which  filled  to  overflowing,  an  open 
carriage,  included  elaborate  pieces  from  the  Masonic  bodies, 
the  New  York  Press  Club,  Huguenot  Association  of  New 
Rochelle,  New  Rochelle  Yacht  Club,  Republican  Club  of 
New  Rochelle,  Picnic  Luncheon  Club,  Girls'  Card  Club, 
Omega  Chapter,  Delta  Gamma  Sorority,  of  the  University 
of  Wisconsin,  of  which  Miss  Hester  Bill  is  a  member ; 
Alpha  Iota  Chapter,  Chi  Psi  Fraternity,  of  the  University 
of  Wisconsin,  J.  Raymond  Bill's  Fraternity,  New  York 
Piano  Manufacturers'  Association,  Louis  F.  Geissler,  gen- 
eral manager  of  the  Victor  Talking  Machine  Co. ;  Talking 
Machine  Men  of  New  York,  National  Association  of 
Talking  Machine  Jobbers,  C.  Bruno  &  Son,  Inc.,  N.  A. 
Secord,  of  John  Wanamaker,  New  York ;  J.  Newcomb 
Blackman ;  the  Behning  Piano  Co. ;  the  staff  of  The  Review, 
and  numerous  other  business  and  personal  friends. 

The  interment  was  in  Beechwoods  Cemetery,  New 
Rochelle,  immediately  after  the  services,  being  attended 
only  by  the  family  and  immediate  friends. 


6xprc88ioii8  of  Sympathy  from  the  Crade 


Letters  and  telegrams  of  sympathy 
in  such  numbers  that  it  is  impossible  to 
feeling  of  affection  and  esteem  in  which 

New  York,  January  7,  1910. 
Mr.  J.  B.  Spillane,  Managing  Editor,  Talking 
Machine  World,  New  York. 

Dear  Mr.  Spillane  : — 1  cannot  describe  the 
shock  and  sorrow  caused  me  when  I  learned 
of  Colonel  Edward  Lyman  Bill's  death  last 
Sunday.  I  feel  that  I  have  suffered  a  per- 
sonal loss,  owing  to  our  long  acquaintance, 
which  enabled  me  often  to  receive  the  benefit 
of  his  advice  and  experience. 

1  can  recall,  many  years  ago,  the  time  when 
Mr.  Bill  launched  the  first  issue  of  The  Talk- 
ing Machine  World,  and  his  conduct  of  that 
valuable  medium  has  been  so  beneficial  to  the 
entire  trade  that  his  loss  will  be  most  keenly 
felt. 

In  him  we  recognized  a  man  of  extrordi- 
nary  ability  with  a  sLerling  character,  so  pro- 
nounced that  it  seemed  impossible  for  him 
to  do  anything  by  word  or  action  that  would 
do  other  than  impress  everyone  with  a  sense 
of  respect  and  admiration. 

I  have  talked  with  Mr.  Bill  on  many  sub- 
jects during  our  long  acquaintance  and  have 
learned  to  look  to  him  often  for  advice  and 
inspiration,  knowing  that  his  business  ethics 
were  founded  on  the  principles  of  honorable 
journalizing  and  merchandising,  and  his  ideas 
in  general  those  of  the  true,  patriotic 
American. 

T  therefore  feel  that  I  can  justly  share  the 
loss  with  his  family  and  business  associates, 
and  extend  to  them,  not  only  in  my  own 
behalf  but  that  of  the  officers  and  employes 
of  our  company,  our  most  heartfelt  sympathy. 


on  the  death  of  Col.  Bill  have  reached 
print  them  all.  The  few  reproduced 
Col.  Bill  was  held. 

The  influence  of  Colonel  Edward  Lyman 
Bill  will  live  and  should  prove  an  inspiration 
to  his  many  friends,  and  I  consider  it  an 
honor  to  have  been  numbered  among  them. 
Very  sincerely, 

J.  Newcomb  Blackman. 


the  office  of  The  Talking  Machine  World 
herewith,  however,  express  the  general 

piano  and  Victrola  departments  we  offer  you 
our  heartfelt  sympathy.      Yours  very  truly, 

Gimbel  Bros., 
R.  S.  McCarthy. 


Washington,  D.  C,  January  6,  1916. 
The  Talking  Machine  World,  New  York. 

Dear  Sirs : — It  is  with  feelings  of  deepest 
sorrow  that  we  write  this  letter  to  extend 
to  you  our  heartfelt  sympathy  and  condolence 
in  the  great  loss  which  not  only  you  but  the 
entire  trade  of  our  country  has  sustained  in 
the  demise  of  our  dear  and  highly  esteemed 
friend,  Mr.  Bill. 

The  writer  counted  Mr.  Bill  among  his 
dearest  and  best  friends,  and  not  only  loved 
Mr.  Bill  for  his  wonderful  qualities  of  heart, 
but  admired  him  intensely  for  his  great  and 
broad  qualities  of  mind  as  well. 

Kindly  convey  our  expressions  of  sym- 
pathy to  the  family,  and  believe  us  to  be, 
Sincerely  yours, 

E.  F.  Droop  &  Sons  Co.. 
E.  H.  Droop,  Secretary. 


New  York,  January  5,  1916. 
Mr.  J.  B.  Spillane,  New  York. 

My  Dear  Mr.  Spillane: — The  news  of  our 
good  friend,  Col.  Bill's,  death  came  to  the 
writer  as  a  blow  such  as  I  have  not  exper- 
ienced in  a  long  while,  and  I  sincerely  sym- 
pathize with  you  in  the  loss  of  such  a  valu- 
able friend  and  associate. 

I  know  that  of  words  of  consolation  at  such 
a  time  probably  the  less  said  in  your  hour 
of  bereavement  would  be  the  best.  Assuring 
you  that  my  sorrow  is  far  greater  than  I  can 
express,  I  am,       Yours  sincerely, 

H.  N.  McMenimen. 


Hot  Springs,  Va.,  January  3,  1916. 
The  Talking  Machine  World,  New  York. 

I  sympathize  deeply  with  you  all  in  the 
death  of  your  chief  and  my  friend. 

Louis  F.  Geissler. 


Philadelphia,  Pa.,  January  5,  1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen: — -We  have  heard,  with  much 
regret,  of  the  death  of  your  editor  and  pro- 
prietor, Mr.  Edward  Lyman  Bill,  and  in  be- 
half of  our  firm  and  the  attaches  of  our 


Orange,  N.  J.,  January  3,  1916. 
Mr.  J.  B.  Spillane,  New  York. 

Dear  Mr.  Spillane : — I  cannot  tell  you  how 
shocked  I  was  when  I  picked  up  the  paper 
yesterday  morning  and  read  of  the  sudden 
death  of  Mr.  Bill. 

Please  accept  for  yourself  and  your  asso- 
ciates, and  convey  to  Mr.  Bill's  family,  my 
most  sincere  sympathy. 

(Continued  on  page  14.) 


14 


THE  TALKING  MACHINE  WORLD. 


DEATH    OF    COL.    EDWARD    LYMAN    BILL. — (Continued  from  page  13). 


In  the  death  of  Mr.  Bill  the  talking  ma- 
chine industry  has  lost  one  of  its  loyal 
friends,  and  one  to  whom  it  is  much  in- 
debted. Sincerely  yours, 

L.  C.  McChesney. 


cerely  hope  that  his  good  work  will  be  kept 
up  by  your  office  and  be  as  a  monument  to 
his  memory  and  for  the  new  generation. 

Yours  sincerely,  J.  A.  Kraus. 


St.  Louis,  Mo.,  January  3, 1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen: — It  is  with  deepest  regret  and 
heartfelt  sympathy  that  I  have  learned  of  the 
death  of  that  acknowledged  defender  of  the 
talking  machine  industry  and  the  music  trades 
generally — Col.  Edward  Lyman  Bill. 

This  association  will  feel  deeply  the  loss  of 
one  who  has  at  all  times  been  a  friend  since 
its  inception,  and  I  wish  to  extend  to  you  my 
condolences  in  behalf  of  the  members  of  the 
National  Association  of  Talking  Machine 
Jobbers.  Respectfully  yours, 

E.  C.  Rauth,  Secretary. 


Cleveland,  O.,  January  3,  1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen : — It  is  with  deepest  regret  that 
I  read  in  the  morning  paper  of  the  death  of 
your  Mr.  Edward  Lyman  Bill. 

The  writer  has  always  had  the  highest  re- 
gard and  admiration  for  Mr.  Bill,  and  it 
certainly  was  a  pleasure  to  be  in  touch  with 
him  and  know  him  as  a  friend.  His  work 
during  the  past  year  as  editor  of  his  pub- 
lications commands  the  greatest  respect  and 
his  principles  always  stood  for  the  high- 
est ideals  and  straightforward  transactions 
of  every  nature  in  the  musical  industry  of 
this  country. 

The  same  may  be  said  of  his  interest 
shown  in  the  National  Association  of  Piano 
Merchants  of  America,  and  I  extend  to  his 
associates  my  heartfelt  sympathy  in  the  loss 
of  this  noble  character,  Mr.  Edward  Lyman 
Bill. 

With  kindest  personal  regards  to  your  fel- 
low members  in  business,  I  remain, 
Yours  very  truly, 

Henry  Dreher. 
President  The  B.  Dreher's  Sons  Co. 


New  York,  January  3,  1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen : — It  was  with  the  deepest  re- 
gret that  the  members  of  the  piano  and  Vic- 
trola  departments  of  Gimbel  Brothers'  New 
York  store  learned  of  the  death  of  the  Hon. 
Edward  Lyman  Bill. 

We  all  mourn  the  loss  of  so  sterling  a 
character,  who  always  stood  for  everything 
that  was  fair  and  just,  and  extend  our  heart- 
felt sympathy. 

Geo.  M.  Morgan,  Geo.  E.  Redding, 

F.  E.  Fitzgerald,  El.  Law.  Barnes, 

Charles  H.  Sambalino,  F.  M.  Martell, 

H.  K.  Mance,  John  Kelly, 
D.  W  Gordon, 


Carl  H.  Eichner, 
Richard  Strobel, 


Chas.  F.  Fromm, 
J.  G.  Riordan, 
J.  Hammerslagh, 


New  York,  January  5,  1916. 
Mr.  G.  Henderson,  New  York. 

My  Dear  Mr.  Henderson: — The  death  of 
Mr.  Lyman  Bill  has  just  been  brought  to  my 
notice,  and  I  should  kindly  ask  you  to  con- 
vey my  condolences  to  the  bereaved  family, 
and  also  to  your  office  staff. 

It  is  indeed  regrettable,  and  I  'believe  I 
express  the  sentiments  of  the  entire  musical 
industry  throughout  the  world,  as  it  is  well 
known  that  through  his  energy  and  good 
judgment  both  the  piano  and  talking  machine 
industries  have  benefited  largely,  and  have 
succeeded  to  a  great  extent  through  his  ad- 
vice. 

Well  may  I  say  that  his  loss  will  be 
mourned  bv  the  whole  musical  world.   I  sin- 


Albany,  N.  Y.,  January  5,  1916. 
Mr.  Glad  Henderson,  New  York. 

My  Dear  Mr.  Henderson :— I  have  heard 
indirectly  that  Mr.  Bill  passed  away.  I  have 
not  had  any  authentic  statement  on  this 
matter,  but  if  such  is  the  case  I  hope  you  will 
extend  my  sympathy  to  his  family.  This 
surely  is  a  much  greater  loss  to  the  industry 
than  we  realize  to-day.  Time  alone  will  prove 
the  worth  of  such  a  noble  character. 

Yours  very  truly, 

John  L.  Gately. 


Pittsburgh,  Pa.,  January  6,  1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen : — We  are  greatly  shocked  to 
hear  of  the  sudden  death  of  Mr.  Edward 
Lyman  Bill,  editor  of  The  World,  whom  the 
writer  looked  upon  as  a  very  warm  personal 
friend,  and  we  would  be  very  glad  if  you 
will  convey  to  his  family  our  deepest  sym- 
pathy and  respect,  and  if  there  is  anything 
we  can  do  we  would  be  very  glad  to  hear 
from  you.        Sincerely  yours, 

J.  C.  Roush, 
Standard  Talking  Machine  Co. 


New  York,  January  4,  1916. 
Mr.  J.  B.  Spillane,  New  York. 

Dear  Mr.  Spillane : — We  wish  to  express 
our  sympathy  and  sorrow  at  the  death  of  Mr. 
Edward  Lyman  Bill.  The  writer  has  person- 
ally known  Mr.  Bill  for  a  number  of  years 
and  was  terribly  shocked  to  see  his  death  an- 
nounced in  last  evening's  paper. 

There  was  no  one  man  in  this  country  that 
ever  did  more  for  the  talking  machine  indus- 
try than  Mr.  Bill ;  and  everyone,  whether 
small  or  large,  received  a  square  deal  through 
the  columns  of  his  paper. 

Again  expressing  our  sorrow,  and  wishing 
you  and  his  papers  the  success  they  deserve, 
we  are.  Very  truly  yours, 

Wonder  Talking  Machine  Co.,  Inc. 

H.  B.  McNulty,  President. 

Patchogue,  N.  Y.,  January  3,  1916. 
The  Talking  Machine  World,  New  York. 

Gentlemen : — The  news  of  the  death  of 
Col.  Bill  in  yesterday's  New  York  Times 
came  as  a  great  shock  to  the  writer,  and  we 
hasten  to  extend  to  you  our  profound  sym- 
pathy. The  entire  trade  has  certainly  lost  a 
worthy  representative  leader. 

The  writer's  personal  acquaintance  with 
Mr.  Bill  was  always  pleasant.  He  was  in- 
deed one  of  the  few  men  that  the  small  deal- 
er could  grasp  by  the  hand  and  have  returned 
a  warmth  unfound  in  many  people  occupy- 
ing a  position  as  high  as  his. 

Very  truly  yours, 

Jerome  W.  Ackerly. 


Mobile,  Ala.,  January  3,  1916. 
J.  Newcomb  Blackman.  New  York. 

Telegram  received.  Am  shocked  to  hear 
of  the  sudden  death  of  Col.  Bill.  In  his 
passing  we  suffer  a  distinct  loss  personally, 
as  an  association  and  as  an  industry.  Please 
convey  my  heartfelt  sympathy  to  the  family. 

W.  H.  Reynolds. 


Tributes  from  Chicago 

(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  January  10. — Universal  re- 
gret is  expressed  in  the  trade  here  because  of 
the  sudden  death  of  Edward  Lyman  Bill. 
Even  those  who  had  not  the  privilege  of  inti- 


mate personal  acquaintance  expressed  the 
deepest  admiration  for  him  as  a  constructive 
force  in  the  talking  machine  industry,  among 
which  his  remarkable  personality  was  re- 
flected in  his  writings.  Here  are  a  few  of 
the  tributes  paid  in  talks  to  The  World 
representatives : 

James  F.  Bowers — "Music  trade  journalism 
has  suffered  a  serious  blow.  One  of  the 
greatest  lights  has  gone  out.  I  have  known 
him  and  Lyon  &  Healy  have  known  him  for 
a  number  of  years,  and  we  have  always  found 
him  a  cultured,  high-class,  dependable  gen- 
tleman. I  knew  him  intimately  as  a  man  as 
well  as  an  editor. 

"He  was  a  man  of  most  remarkable  breadth 
of  view  and  kindliness  of  nature,  and  in 
all  the  years  I  have  known  him  I  have  never 
heard  him  speak  disparagingly  of  anyone 
in  the  trade.  In  both  piano  and  talking 
machine  lines  he  exercised  a  wide  and  en- 
during influence.  He  possessed  almost  a 
prophetic  vision  along  the  line  of  trade  de- 
velopment, and  this  is  shown  by  the  fact 
that  he  was  the  first  trade  journalist  to 
realize  the  growing  importance  of  the  talk- 
ing machine  industry.  He  was  largely  in- 
strumental in  the  formation  of  the  National 
Talking  Machine  Jobbers'  Association,  and 
at  its  first  convention  in  Buffalo  was  made 
an  honorary  member  of  the  organization. 
He  was  present  at  all  subsequent  conven- 
tions, and  his  advice  was  always  sought  and 
valued.  He  was  universally  admired  and 
respected  by  every  man  in  the  trade.  Those 
who  knew  him  intimately  were  ever  im- 
pressed by  the  wide  range  of  his  knowledge. 
He  was  one  of  the  most  delightful  conver- 
sationalists I  have  ever  known.  His  life  was 
gentle  and  the  elements  so  mixed  in  him  that 
nature  might  stand  up  and  say  to  all  the 
world,  'this  is  a  Man.'" 

C.  E.  Goodwin — "I  was  greatly  shocked  to 
hear  of  the  death  of  my  friend,  Edward  Ly- 
man Bill,  and  am  conscious  of  a  deep  and 
great  personal  loss.  I  have  always  regarded 
him  as  the  ideal  type  of  man  to  conduct  a 
trade  paper.  He  was  fearless,  fair  and  clear 
headed  in  all  of  his  dealings  with  every 
branch  of  our  trade.  It  is  gratifying  to 
know  that  his  publications  will  be  continued 
without  change  by  an  organization  thorough- 
ly imbued  with  his  ideals  and  policies." 

F.  A.  Siemon — "Mr.  Bill  was  a  wonderful 
man — a  gentleman  in  the  highest  sense  of  the 
term  and  a  journalist  of  most  distinguished 
ability.  I  spent  many  delightful  hours  with 
him  on  the  journey  to  the  Talking  Machine 
Jobbers'  Association  Convention  in  San 
Francisco  last  summer.  He  was  a  loyal 
friend  to  the  entire  talking  machine  trade, 
which  will  feel  his  loss  most  keenly." 

L.  C.  Wiswell — "I  cannot  find  words  to 
express  my  sorrow  at  the  death  of  Mr.  Bill. 
Our  entire  trade  esteemed  him  as  an  adviser, 
counselor  and  friend.  We  will  miss  greatly 
his  genial  presence  at  the  meetings  of  the 
National  Talking  Machine  Jobbers'  Asso- 
ciation, with  which  he  had  been  so  intimately 
associated  from  its  inception." 

R.  J.  Keith — "I  esteemed  it  a  great  privi- 
lege to  know  Mr.  Bill,  and  his  loss  to  the 
trade  cannot  be  estimated.  The  members  of 
his  family  and  the  staff  of  his  publications 
have  my  sincerest  sympathy." 

W.  C.  Fuhri — "I  last  saw  Mr.  Bill  at  the 
funeral  of  our  late  president,  Mr.  Easton, 
last  summer,  and  was  impressed  anew  with 
his  fine  character  and  tender  heartedness  of 
the  man.  He  has  exerted  a  wide  influence 
for  good  in  this  trade,  and  his  loss  will  be 
keenly  felt." 


Supplement  to  THE  TALKING  MACHINE  WORLD 


% 

The  Superior  Tone 

of  The  Aeolian  Company's 
new   phonograph,  the 

AEOLIAN  -VOCALION 

THE  Advertisement  on  the  two  pages  following  appeared  in  the 
September  issues  of  the  leading  national  magazines  as  a  part  of  the 
impressive  campaign  of  publicity  being  conducted  on  the  Aeolian- 
Vocalion.  The  campaign  as  a  whole  has  attracted  widespread  atten- 
tion. Thousands  of  inquiries  have  been  received  from  all  parts  of 
the  country,  and  many  from  such  far-off  points  as  China  and  the 
Philippines. 


This  particular  advertisement  deals 
in  a  suggestive  way  with  the  method  by 
which  the  superior  tone-quality  of  the 
Aeolian- Vocalion  has  been  achieved. 
The  complete  story  is  told  in  The 
Aeolian-Vocalion  Catalog,  probably  the 
most  interesting  and  unusual  piece  of 
commercial  literature  ever  published. 

While  the  Aeolian-Vocalion  has 
many  features  that  distinguish  it  from 
other  phonographs,  its  most  important 
attribute  is  naturally  its  tone.  Its 
superiority,  in  this  respect,  is  imme- 
diately apparent  to  listeners.  Curiosity 
is  often  expressed,  however,  as  to  how 
this  distinctive  tone  has  been  attained, 
and  the  story  of  its  scientific  devel- 


opment has  proved  to  be  readily  un- 
derstood and  interesting  to  everyone. 

Every  fact  relating  to  the  tonal 
development  of  the  Aeolian-Vocalion, 
which  is  published,  is  accurate  and 
based  on  the  most  advanced  scientific 
knowledge  of  the  present  day.  The 
conclusion  that  these  facts  indicate — 
that  the  Aeolian-Vocalion  is  unques- 
tionably the  leading  phonograph  upon 
the  market — is  amply  supported  by 
the  evidence  rapidly  accumulating 
from  authoritative  musical  sources,  and 
by  the  extraordinary  success  this  in- 
strument has  achieved  in  the  year  that 
it  has  been  before  the  public. 


Territory  is  now  being  assigned  for  the  representation  of  the  Aeolian- 
Vocalion.  Such  territory  is  exclusive,  thus  insuring  to  the  merchant 
the  benefit  of  all  the  business  he  helps  to  create. 

Address  the  Aeolian-Vocalion  Department 

The  Aeolian  Company 

AEOLIAN  HALL       NEW  YORK  CITY 


CHICAGO    OFFICE:    FINE    ARTS    BUILDING,    MICHIGAN  AVENUE 

A  complete  display  of  all  models  of  the  Aeolian-Vocalion  may  be  seen  at  this  office 


Supplement  to  THE  TALKING  MACHINE  WORLD 


Here  is  reproduced  an  actual  photograph  of  the  tone  waves  created  by  an  orchestral  rendering  of  Tschaikowski's  "Marche  Slave." 
The  duration  of  the  waves  shown  was  7/10  of  a  second.  The  instruments  playing  were  the  violins,  violas,  violincellos,  double  basses, 
flutes,  clarinets,  oboes,  French  horns,  trumpets,  and  trombones.  This  illustrates  the  way  in  which  musical-tones  reach  our  ears — 
by  means  of  "tone-waves"  traversing  the  atmosphere.  Every  musical  instrument,  every  combination  of  instruments  and  all 
voices  produce  their  own  peculiar  waves.    The  phonograph  is  simply  a  scientific  device  for  reproducing  these  waves,  and  the  nearer 


^bnderlul  New  Phonograph 


TUNING  FORK— The  tone  of  a  scientifically 
mounted  tuning  fork  is  absolutely  devoid  of 
partial-tones.  Hence  the  tone-wave-  it  creates 
is  entirely  free  from  the  irregularities  found  in 
other  tone-waves  which  are  caused  by  their 
partial-waves. 


VIOLIN — The  tone  of  the  violin  has  many 
partial-tones.  None  of  these  are  aggressively 
dominant,  however,  hence  the  fluent,  smooth 
quality  of  the  instrument.  This  is  shown  in  the 
photograph  of  its  tone-wave.  There  are  many 
irregularities  in  the  wave  but  they  are  all  too 
small  to  influence  its  general  symmetry. 


OBOE — Here  we  Vave  a  tone-wave  which 
shows  unmistakably  a  tone  of  very  distinct 
individuality.  The  pronounced  irregularities 
of  the  oboe's  tone-wave  are  caused  by  the 
dominance  of  certain  of  it-  partial-tones. 


Last  winter  in  New  York  a 
new  and  improved  phonograph 
was  announced  by  The  Aeolian 
Company,  the  leading  organi- 
zation in  the  world's  music 
industry. 

The  standing  of  this  great 
concern  was  such;  its  achieve- 
ments in  developing  other 
musical  instruments,  of  such 
epochal  nature,  that  this 
announcement  attracted  wide- 
spread attention.  The  public, 
musicians  and  those  interested 
in  the  music  industry  hastened 
to  hear  the  new  instrument. 

Nor  were  any  disappointed. 
All  who  heard  it  realized  that 
a  new  era  had  dawned  for  the 
phonograph.  Many  have  de- 
sired to  know  the  secret  of  its 
extraordinary  tone. 


HUMAN  VOICE — This  tone-wave  was  created 
by  pronouncing  the  vowel  sound  "Ah."  The 
voice  is  particularly  rich  in  partial-tones,  some 
voices,  indeed,  containing  as  many  as  40  that 
are  appreciable. 


There  is  no  secret,  however,  connected 
with  The  Aeolian  Company's  mar- 
velous success  in  developing  the  tone 
of  its  new  phonograph — The  Aeolian- 
Vocalion. 

For  years  this  Company  has  been 
studying  and  applying  the  principles 
of  tone-production.  In  its  employ  are 
the  most  able  musical  and  mechanical 
experts  in  the  music-industry.  It 
maintains  complete  laboratories  for 
research,  both  here  and  abroad.  And 
during  the  past  dozen  years  it  has 


spent  greater  sums  in  experiment  and 
investigation  than  probably  all  other 
music-man ufacturers  combined. 


There  are  many  features  in  The 
Aeolian- Vocalion  that  contribute  to 
its  pronounced  musical  superiority 
and  its  extraordinary  tone.  Some  of 
these,  like  the  marvelous  Graduola 
device  for  controlling  tone,  are 
entirely  novel  to  the  phonograph. 
Others,  like  its  new  and  scientific 
Sound  Box  and  Symphonetic  Horn, 
are  in  the  nature  of  higher  develop- 
ments of  existing  features. 

How  these  features  have  been  de- 
veloped— the  origination  of  some  of 
them  in  single  brilliant  inventions, 
and  the  slow  processes  attending  the 
attainment  of  others,  constitutes  one 
of  the  most  interesting  stories  in 
musical  history. 

One  phase  alone  will  serve  as  illus- 
tration. On  these  pages  are  repro- 
duced actual  photographs  of  tone- 
wares.  These  are  but  a  few  from 
among  hundreds  taken  in  the  course 
of  developing  The  Aeolian-Vocalion. 

They  were  all  produced  by  a 
patented  process — the  most  perfect 
known  to  science — and  were  made 
especially  and  exclusively  for  The 
Aeolian  Company. 

While  as  has  been  shown,  many 
factors  have  contributed  to  the 
perfection  of  The  Aeolian-Vocalion, 
the  availability  of  such  means  for 
scientifically  analyzing  and  study- 
ing tone,  for  the  first  time  in  musi- 
cal history,  has  been  of  invaluable 
assistance. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


it  approaches  scientific  exactitude  in  doing  so,  the  more  "natural"  it  sounds.  The  Aeolian  Company  has  at  its  command  the 
most  perfect  means  known  to  science  for  photographing  and  analyzing  "tone-waves."  And  it  is  interesting  to  know  that 
the  tonal  perfection  of  its  new  phonograph  —  The  Aeolian- Vocalion  — ■  is  partly  due  to  hundreds  of  photographs  of  such 
tone-waves.  These  afforded  the  means  for  visual  comparisons  and  analyses,  so  that  the  superiority  of  the  Vocalion's  tone  is  a 
tangible,  demonstrable  fact. 


The  AeolianA£>calion 

Clones  from  the  (Phonograph  uoa  never  heard  before 


Have  you  heard  The  Aeolian- 
Vocalion — that  tonal  phono- 
graph whose  voice  is  art  ? 

If  you  have  never  done  so  a 
revelation  of  the  music  pos- 
sibilities in  this  perfected 
phonograph  awaits  you. 

Tones,  so  delicately  beautiful 
that  they  could  never  be  voiced 
by  a  phonograph  before,  enchant 
the  ear.  Sweet,  full  richnesses  of 
round,  deep  tone  sound  with  the 
very  vibrancy  of  life.  The  long 
familiar  meagreness  of  lower  tones 
has  gone.  The  unmusical  metallic 
phonograph  qualities  have  disap- 
peared, thanks  to  its  marvelous 
new  Sound  Box.  Because  of  its 
wonderful  Symphonetic  Horn  the 
true,  the  delicate,  the  living  char- 
acter of  each  single  instrument  is 
preserved  and  set  apart,  distin- 
guishing it  subtly  from  the  rest. 

And  while  it  is  doing  this,  it  is 
permitting  you,  if  you  choose,  to 
vary  on  a  single  record  every  chang- 
ing shade  of  your  passing  mood. 

Just  press  the  Graduola,  that 
exclusive  tone-controlling  feature 
of  The  Aeolian-Vocalion.  You  will 
hear  the  music  melt  to  your  touch, 
then  grow  to  strength  again,  grad- 
uated delicately  by  every  changing 
pressure  of  the  hand — and  without 
the  slightest  muffling  or  dulling  of 
its  qualities. 

You  are  varying  infinitely  the 
color  and  shading  yourself — just 
as  you  remember  the  artists  them- 
selves to  have  varied  their  perfor- 


mances each  time  they  have  sung  or 
played  for  you. 

Thus,  this  great  instrument  pro- 
duces tones  incomparably  more 
melodious  than  you  have  ever  heard 
from  phonographs  before,  and  also 
gives  you  command  of  them,  lets 
you  express  your  music-feeling  if 
you  wish.  But  only  if  you  wish, 
because  like  other  phonographs  The 
Aeolian-Vocalion  will  play  itself, 
without  your  help,  if  you  prefer 
it  to. 


Notwithstanding  the  marked 
musical  superiority  of  The  Aeolian- 
Vocalion  and  the  fact  that  archi- 
tecturally it  sets  an  entirely  new 
standard,  it  costs  no  more  than 
other  phonographs  of  equal  ca- 
pacity. 


The  Aeolian-Vocalion  is  made  ex- 
clusively by  The  Aeolian  Company. 
Owing  to  its  relatively  limited  out- 
put, it  is  on  exhibition  and  sale, 
at  present,  only  in  certain  cities. 
To  all  who  write,  information  as  to 
where  it  may  be  seen  will  be  sent. 
Also  there  will  be  mailed  a  catalog 
giving  styles  and  prices  and  con- 
taining the  most  interesting  popular 
treatise  on  "tone"  and  "tone-pro- 
duction," probably  ever  published. 

Address  Department  DlO 

The  Aeolian  Company 

Aeolian  Hall      -      -     New  York 

Makers  of  the  world-famous  Pianola  and  the  largest 
manufacturers  of  musical  instruments  in  the  world 


Copyright  1916,  The  Aeolian  Co. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


i 


Aeolian-Vocalion 
Style  e,  $50. 


THE  distinguishing  features  of  the  Aeolian- Voealion  line,  which  is  larger  and 
more  complete  than  that  of  any  other  phonograph  upon  the  market,  are — 
the  good  taste  displayed  in  stock  models,  and  the  group  of  special  Art  cases 
which  far  surpass  anything  hitherto  known  in  connection  with  the  phonograph. 

The  stock  models  reflect  the  broad  experience  and  ample  artistic  capacity  of 
The  Aeolian  Company's  department  of  design  and  case-making.  Utmost  care 
and  technical  skill  are  apparent  in  every  detail.  Simplicity  and  the  repression 
characteristic  of  genuine  art  are  evident  in  every  design. 

In  the  Art  Styles  the  most  unusual  and  artistic  case  effects  are  displayed. 
While  some  of  these  are  original,  others  are  based  upon  authoritative  Period  and 
other  classic  models. 

No  intelligent  merchant  need  be  reminded  that  there  is  a  large  clientele  in 
every  community  that  appreciates  real  beauty  and  art,  and  that  this  clientele 
constitutes  a  highly  desirable  addition  to  his  trade. 

Aeolian-Vocalions  appeal  to  all  classes.  Their  prices 
range  from  $35  to  §2000  as  follows  :  Conventional 
designs,  $35  to  $75  without  the  Graduola.  $100  to  $350 
with  Graduola.  Art  Styles  from  $375  to  $2000  with 
Graduola  and  other  important  and  exclusive  features. 


THE  TALKING  MACHINE  WORLD. 


15 


1915  has  passed— the  biggest  year  by  far 
in  the  history  of  the  Columbia  Grapho- 
phone  Company.  We  have  still  enough 
big  news  for  Columbia  Dealers  to  make 
them  think  that  their  best  months  hereto- 
fore were  only  promises. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


NEW  VOCALiON  CATALOG  ISSUED. 

Attractive  Volume  Gives  Interesting  Details 
Regarding  the  New  Phonograph  Manufac- 
tured by  the-  Aeolian  Co.  and  Which  Has 
Proven   Popular — Graduola  Emphasized. 


A  catalog  of  unusual  excellence  lias  just  been 
issued  by  the  Aeolian  Co.,  New  York,  featuring 
the  company's  new  phonograph,  the  Aeolian- 
Vocalion.  Although  several  catalogs  devoted  to 
this  instrument  have  been  published  during  the 
course  of  the  year,  this  new  book  is  by  far  the 
most  interesting  and  valuable  that  has  yet  made 
its  appearance.  Typographically  it  is  beyond  im- 
provement in  every  detail,  and  the  text  and  illus- 
trations are  equally  as  worthy  of  commendation 
from  a  trade  or  musical  standpoint. 

It  was  the  intention  of  the  Aeolian  Co.  in  pre- 
paring this  new  catalog  to  have  it  present  the 
Aeolian- Vocalion  as  a  musical  instrument  in  the 
true  sense  of  the  word,  and  to  that  end  the  read- 
ing matter  is  of  keen  interest  to  music  lovers. 

The  first  few  pages  of  the  new  Vocalion  catalog 
feature  the  prestige  of  the  Aeolian  Co.  in  the 
musical  world,  and  the  fact  that  the  Aeolian  or- 
ganization was  ideally  equipped  in  every  way  to 
perfect  a  new  type  of  phonograph.  The  contents 
of  this  section  are  summed  up :  "The  Aeolian- 
Vocalion  is  the  logical  product  of  scientific  and 
artistic  capability."  This  section  is  followed  by 
several  pages  presenting  pertinent  paragraphs 
headed,  "The  Work  of  Development,"  "An  Aeolian 
Triumph"  and  "A  Practical  Phonograph  with 
Ideal  Qualifications." 

The  constructional  features  of  the  Aeolian- 
Vocalion  are  set  forth  interestingly  and  informa- 
tively, several  pages  discussing  the  tone  of  the 
Aeolian-Vocalion,  the  improved  sound-box  and 
the  Symphonetic  horn  in  a  manner  free  from 
technical  terms.  The  Graduola,  which  is  one  of 
the  most  important  developments  in  the  phono- 
graph field,  is  adequately  described  in  two  pages. 

Following  the  text  matter,  which  is  accompanied 
by  striking  sketches,  the  various  models  of  the 
Aeolian-Vocalion    are    illustrated   and  described. 


Among  these  instruments  are  Styles  "D,"  retail- 
ing at  $35;  "E,"  at  $50;  "F,"  at  $75;  "G-l,"  at 
$100;  "H,"  at  $150;  "I,"  at  $200;  "J,"  at  $225; 
"K,"  at  $300 ;  art  style  "Q-K,"  at  $1,250 ;  art  style 
"L,"  at  $375;  art  style  "V-K,"  at  $450;  art  style 
"P-K,"  at  $875,  and  art  style  "R,"  at  $1,500. 

The  Aeolian  Co.  calls  attention  to  the  fact  that 
the  above  named  art  styles  are  only  a  few  of  the 
artistic  and  special  designs  which  have  been  pro- 
duced by  the  Aeolian  department  of  design,  which 
is  equipped  to  manufacture  any  style  of  Aeolian- 
Vocalion  to  suit  individual  requirements. 


aside  for  new  ones,"  she  says  in  her  appeal.  "Just 
think  of  the  pleasure  these  would  give  in  a  French 
hospital !  There  the  men  have  very  little  to  amuse 
or  cheer  them  during  the  long,  weary  days  of  re- 
covery. Any  donation  of  new  or  old  machines 
and  records  will  be  more  than  appreciated  by  hun- 
dreds and  perhaps  thousands  of  soldiers." 

Charitably  inclined  individuals  who  are  tired  of 
their  popular  records  of  the  yester-year  will  prob- 
ably welcome  this  opportunity  to  put  these  old 
records  to  a  very  humanitarian  use. 


E.  C.  DAVIES  ATTRACTS  TRADE. 


Novel  Advertisement  of  Diamond  Disc  Phono- 
graphs Results  in  Good  Business. 


JOINS  THE  TRAVELING  STAFF. 

W.  G.  Porter  to  Fill  This  Post  with  the  New 
York  Talking  Machine  Co. 


E.  C.  Davies,  of  Dodgeville,  Wis.,  who  has  the 
agency  for  the  Edison  Diamond  Disc  machines, 
secured  excellent  results  from  a  small  advertise- 
ment, which  he  used  in  the  daily  press,  containing 
a  picture  of  Thomas  A.  Edison,  with  the  announce- 
ment that  "Mr.  Edison  will  show  you  marvelous 
discoveries  in  sound  production  at  the  Davies 
.Music  Store  next  week ;  you  are  invited."  Many 
responses  to  the  invitation  were  received  in  the 
form  of  personal  calls,  and  the  subsequent  demon- 
stration of  the  qualities  of  the  Edison  phonograph 
resulted  in  a  very  agreeable  business  in  machines 
and  records. 


W.  G.  Porter  has  been  appointed  a  member  of 
the  traveling  staff  of  the  New  YoTk  Talking  Ma- 
chine Co.,  New  York  Victor  distributer,  succeeding 
A.  T.  Doty,  who  is  no  longer  connected  with  the 
company.  Mr.  Porter  will  travel  in  central  Penn- 
sylvania and  southern  New  York,  and  his  first  trip 
has  been  very  successful.  Mr.  Porter's  past  ex- 
perience ideally  equips  him  for  his  present  post,  as 
he  has  had  a  thorough  training  at  the  Victor  Talk- 
ing Machine  Co.'s  factory  and  is  well  versed  in  all 
details  of  Victor  merchandising.  His  intimate 
knowledge  of  the  business  will  enable  him  to  ex- 
tend to  Victor  dealers  in  his  territory  co-operation 
of  a  practical  and  result-productive  nature. 


WANTS  OLD  RECORDS  FOR  SOLDIERS.    BUYS  OUT  TALKING  MACHINE  STOCK. 


Popular  Records  Which  Are  No  Longer  Inter- 
esting Wanted  for  French  Hospitals. 


A  very  admirable  use  for  old  phonograph  rec- 
ords which  may  have  lost  some  of  their  original 
charm  is  pointed  out  by  Miss  May  Taylor  Morel- 
ton,  of  the  Vacation  War  Relief,  38  West  Thirty- 
ninth  street,  New  York,  who  has  made  an- appeal 
for  old  records  and  machines  to  be  sent  to  various 
hospitals  in  France  to  help  make  things  cheerful 
for  the  wounded  soldiers. 

"So  many  people  buy  quantities  of  popular  rec- 
ords, play  them  a  short  time,  and  then  put  them 


(Special  to  The  Talking  Machine  World.) 
Greenville,  S.  C,  January  3. — The  entire 
stock  of  the  Talking  Machine  Co.,  of  this  city, 
has  been  purchased  by  John  H.  Williams,  the  local 
piano  merchant,  who  will  remove  the  machines  to 
his  own  establishment.  The  Williams  Music 
House  will  then  carry  Victor  and  Columbia  rec- 
ords besides  all  other  equipment  for  these  in- 
struments. 


PROTECT  YOUR  OWN  INTERESTS  AND 
URGE  THE  PASSAGE  OF  THE  STEVENS 
BILL.     DO  IT  NOW! 


Doehler  Die-Cast 

means  a  more  perfect  and  more  economical  production 
of  talking  machine  parts  than  when  machine-finished 

Doehler  Die-Cast  Talking  Machine  parts  can  be  produced  faster 
than  you  can  use  them. 

When  castings  are  delivered  they  will  have  all  holes,  slots,  etc.,  accurately 
located,  and  a  smooth  surface  ready  for  buffing,  polishing,  plating  or  enameling. 

Send  us  blue  prints  or  models  of  parts,  and  let  us  tell  you  what  the  actual 
cost  will  be  to  have  them  Doehler  Die-Cast.    Write  for  our  literature. 


BROOKLYN.  tf.Y. 
TOLEDO.  OHI 


Producers  of  Die-Castings  in  Aluminum,  Zinc,  Tin,  and  Lead  Alloys 
Also  manufacturers  of  Die-Cast  Babbitt  Bearings  and  Babbitt-Lined  Bronze  Bearings 


16 


THE  TALKING  MACHINE  WORLD. 


Edison  Diamond  Disc  Phonograph 
Perfect,  Say  Noted  Critics 

When  the  New  Edison  Diamond  Disc  Phonograph  was  placed  on  the  market,  Mr. 
Edison  stated  that  he  had  at  last  produced  the  perfect  phonograph.  Such  a  statement 
from  such  a  man  should  have  been  sufficient  for  the  most  skeptical,  but  Mr.  Edison 
himself  was  not  satisfied  with  a  mere  statement,  so  he  is  proving  by  public  tone  tests 
that  what  he  said  is  true.  He  is  having  concert  and  operatic  artists  sing  in  direct 
comparison  with  the  Re-Creation  of  their  voices  on  the  Edison  Diamond  Disc  Phonograph. 

Newspaper  critics  of  leading  musical  centers  have  come  forward  and  confirmed  every- 
thing Mr.  Edison  claimed,  in  such  enthusiastic  terms  as: 

"Just  how  true  and  faithful  is  this  re-creation  of  the  human 
voice  was  best  illustrated  when  Miss  Miller  sang  a  duet  with 
herself,  it  being  impossible  to  distinguish  between  the  singer's 
living  voice  and  its  re-creation  by  the  musical  instrument  that 
bears  the  stamp  of  Edison's  genius." 

BOSTON  (MASS.)  HERALD. 


"Thomas  A.  Edison  has  solved  perfectly  the  problem  of  life- 
like reproduction  of  music." 

MILWAUKEE  (WIS.)  EVENING  WISCONSIN. 


"Except  for  the  volume  of  sound,  the  reproduction  was  as 
perfect  as  the  original  interpretation." 

PHILADELPHIA   (PA.)   PUBLIC  LEDGER. 

"Record  so  like  voice  could  not  tell  difference." 

CLEVELAND  (O.)  LEADER. 

"It  was  almost  impossible  last  evening  for  the  audience  to 
ascertain  when  Miss  Verlet  had  ceased  singing,  so  perfect  were 
the  notes  given  out  by  the  instrument." 

ALBANY  (N.  Y.)  ARGUS. 


"It  was  almost  impossible  to  tell  when  she  (Miss  Elizabeth 
Spencer)  stopped  and  when  the  phonograph  began,  except  by 
watching  her  lips." 

ST.  LOUIS  (MO.)  GLOBE  DEMOCRAT. 


These  criticisms  speak  volumes  more  than  we  could  say  in  self  praise. 

Purely  mechanical  comparisons  are  common.  Comparison  of  machine  with  human 
voice  was  unheard-of  until  Mr.  Edison  startled  the  critics  with  his  Re-Creation,  preserving 
all  the  magic  of  the  living  tones.     The  almost,  the  near,  the  approximate  are  things 

of  the  past — 


CHRISTINE  MILLER,  Noted  Contralto 
Singing  With  Edison  Diamond  Disc  Phonograph 


The  Perfect  Phonograph  Is  Here 


THE  TALKING  MACHINE  WORLD. 


IT 


Edison  Dealers  Are  Adding  Daily  to  Their  Clientele 
the  Most  Cultured  and  Critical  Music  Lovers 


Why? 

Because  they  know  the  Edison  Diamond  Disc  Phonograph  is 
the  one  instrument  that  actually  Re-Creates  the  human  voice 
in  all  the  magic  of  the  living  tones.  Nothing  less  than  perfection 
would  satisfy  them. 

Webster  says  PERFECT  is:  "Without  defect  or  lack — complete." 

Do  you  realize  the  full  meaning  of  PERFECT  when  applied  to  the 
phonograph  ?  Especially  when  it  comes  from  the  most  competent, 
unbiased  critics. 

Do  you  want  anything  short  of  PERFECT? 

If  so,  you  are  not  interested  in  the  Edison  Diamond  Disc  line, 
but  if  you  want  to  sell  an  instrument  "without  defect  or  lack" 
the  Edison  Diamond  Disc  Phonograph  is  the  only  one  to  consider. 

Judge  for  Yourself  Whether  the  Edison  is  Perfect- 
Hear  a  Tone  Test 


Model  C  250  Chippendale 
Price  $250 


Find  out  about  the  next  tone  test  recital  near  you  and  go  hear  it.  Arm  yourself  with  all 
the  skepticism  you  can  command  and  we  will  leave  it  to  you  to  decide. 

Edison  tone  tests  are  educating  the  public  to  the  highest  standard  of  reproduction — to 
greater  dissatisfaction  with  the  "talking  machine"  product  and  greater  demand  for  Edison 
Re-Creation.     Constantly  increasing  sales  of  Edison  dealers  prove  this. 


Edison  Artists  World's  Best  Musically 

The  fresh,  youthful,  full-toned  voices  of  artists  who  are 
making  their  names  world  famous  are  at  the  command  of  the 
Edison  owner — Alice  Verlet,  one  of  the  most  wonderful  of 
all  coloratura  sopranos;  Jacques  Urlus,  greatest  of  Wagnerian 
tenors;  Emmy  Destinn,  the  famous  Bohemian  dramatic 
soprano  of  the  Metropolitan  Opera  Company;  Anna  Case 
of  the  Metropolitan  Opera  Company,  who  has  one  of  the 
sweetest  soprano  voices  in  the  world;  Christine  Miller,  one 
of  the  finest  contraltos  on  the  concert  stage ;  Albert  Spalding, 
America's  greatest  violinist,  and  over  a  hundred  others. 

Our  Plans  for  1916  Tell  How  You  Can  Qualify  as  a 
"Re-Creation"  Dealer.    Get  Them. 


Thomas  A.  Edison,  Inc. 


Model  B  250  Modern  Renaissance 
Price  $250 


279  Lakeside  Avenue 


Orange,  N.  J. 


18 


THE  TALKING  MACHINE  WORLD. 


GOOD  STATIONERY  IS  IMPORTANT. 

Every  Business  House  is  Judged  to  Some  Ex- 
tent by  the  Stationery  It  Uses,  and  Stran- 
gers Are  Guided  by  Their  Impressions. 


The  first  impression  made  by  a  business  letter 
goes  a  long  way  toward  determining  what  sort  of 
attention  the  letter  will  get,  and  this,  of  course, 
applies  almost  more  strongly  to  the  form  letter 
than  to  any  other.  Look  your  letter  heads  over 
carefully  and  figure  out  what  sort  of  an  impres- 
sion they  are  apt  to  make  on  strangers. 

You  yourself  may  know,  and  your  customers 
may  know  that  your  store  ranks  high  in  efficiency, 
good  taste  and  all  the  other  desirable  qualities  that 
a  good  store  should  have.  But  how  are  you  going 
to  convey  that  impression  to  a  stranger? 

By  having  your  business  stationery  carry  the 
suggestion. 

It  can  be  done,  and  easily.  Go  through  your 
own  letter  files  some  day  and  compare  a  dozen  or 
so  of  other  people's  letter  heads.  You  will  find 
letter  heads  that  are  dignified — sometimes  too  much 
so.  They  can  be  so  dignified  that  they  are  cold, 
stiff,  repellant — so.  there  is  an  extreme  to  be 
avoided.  You  will  find  other  letter  heads  that 
fairly  sparkle  and  are  in  such  thoroughly  good 
taste  that  it's  a  pleasure  to  look  at  them.  You  will 
find  others  that  are  slovenly  and  cheap  looking. 
You  will,  in  other  words,  find  that  business  sta- 
tionery does  make  an  impression,  and  a  very  defi- 
nite one.  Then,  in  the  light  of  that  experience 
look  at  your  own  with  a  critical  eye.  If  you  are 
satisfied  with  it — stick  to  it — otherwise,  change  it. 

There  are  business  houses  to-day  which  continue 
to  use  admittedly  unattractive  stationery  for  no 
other  reason  than  that  they  have  used  that  particu- 
lar form-  for  so  long  that  at  has  come  to  typify  the 
house  and  is  consequently  an  advertising  asset. 

It  is  perfectly  true  that  the  stationery  of  any 
house  after  it  has  been  used  for  a  considerable 
time  does  acquire  a  certain  advertising  value,  but 
is  it  wise  to  advertise  that  you  are  too  indifferent 
or  too  lacking  in  taste  to  know  good  stationery 
when  you  see  it?    If  you  are  lacking  in  attention 


to  the  details  of  your  own  business  isn't  it  likely 
your  customers  may  fear  that  you  will  similarly 
be  lacking  in  attention  to  details  which  will  affect 
them? 

A  slip  in  grammar  or  the  improper  use  of  a 
word  somewhere  is  regarded  as  a  serious  error, 
but  even  that  may  be  excused  more  readily  than 
slovenly  stationery.  "There's  many  a  slip  'twixt 
the  cup  and  the  lip,"  and  in  the  various  stages  of 
dictation,  transcription  from  notes  and  the  per- 
versity of  typewriting  machines  there  are  possi- 
bilities of  trouble  which  can  be  readily  explained 
away.  A  slovenly  letter  may  be  attributable  to  an 
employe,  says  the  Voice  of  the  Victor,  but  the 
house's  stationery  is  attributable  only  to  the  house. 


HERZOG  PROSPERITY  BANQUET. 

Employes  of  Herzog  Art  Furniture  Co.  and  a 
Number  of  Prominent  Citizens  of  Saginaw 
the  Guests  of  the  Company  at  a  Banquet 
Given  at  the  Teutonia. 


Zack  Baskin,  Robert  B.  Hudson,  J.  W.  Ippel,  Phil. 
Ittner,  Charles  A.  Khuen,  William  Seyffardt,  W.  K. 
Andrews,  Fred  Zahner,  John  Stenglein,  A.  D. 
Furong,  Louis  Liskow  and  William  Robertson. 

In  the  after-dinner  speech  of  Congressman  Ford- 
ney  the  facts  that  the  Herzog  payroll  totals  $250,- 
000  and  that  1,800  men,  women  and  children  are 
dependent  upon  the  company's  business  for  support 
were  mentioned.  Postmaster  Hemmeter  declared 
that  of  the  total  receipts  of  his  Saginaw  office,  $47,- 
562,  the  Herzog  Co.  paid  $3,600.  John  Herzog  was 
given  an  enthusiastic  ovation  by  the  Herzog  em- 
ployes and  emphasized,  in  his  address,  the  spirit  of 
co-operation  that  had  made  the  company's  success 
possible.  A.  C.  Warner,  head  carver  at  the  Herzog 
factory,  and  William  Perkins,  yard  foreman,  also 
addressed  the  firm's  guests. 


NO  PAY  UNTIL  AFTER  THE  WAR. 

German    Talking    Machine    Firm    Offers  Full 
Credit  to  Customers  Until  Peace  Comes. 


More  than  360  employes  and  executives  of  the 
Herzog  Art  Furniture  Co.,  with  a  number  of  prom- 
inent citizens  of  Saginaw,  Mich.,  where  the  big 
Herzog  plant  is  located,  as  their  guests,  were 
present  at  a  "prosperity  banquet"  given  by  the 
heads  of  the  firm  at  the  Teutonia,  Saginaw,  De- 
cember 27.  The  event  was  held  in  commemoration 
of  one  of  the  most  successful  seasons  ever  experi- 
enced by  the  company  and  of  the  sale,  during 
the  last  two  months,  of  approximately  $160,000  in 
Herzog  art  furniture. 

John  L.  Jackson,  president  of  the  firm,  who  acted 
as  toastmaster,  reported  that  the  year's  business 
would  reach  $600,000,  and  with  the  enthusiastic 
approval  of  those  in  attendance,  the  million  dollar 
mark  was  set  as  a  goal  for  1916.  The  banquet 
tables  were  arranged  in  a  huge  letter  "H,"  and  the 
Herzog  orchestra  furnished  music  throughout  the 
evening.  Those  seated  at  the  speakers'  table  in- 
cluded John  Herzog,  manager  of  the  plant ;  Mr. 
Jackson,  Congressman  J.  W.  Fordney,  W-  S.  Lin- 
ton, president  of  the  Saginaw  Board  of  Trade ; 
Postmaster  William  F.  Hemmeter,  M.  N.  Brady, 


Correspondence  of  the  Associated  Press  from 
Berlin  states  that  a  Breslau  firm  dealing  in  talk- 
ing machines  has  either  decided  to  go  in  for  long 
credits  or  else  it  expects  an  early  peace. 

It  advertises  its  instruments  and  records  on  the 
following  terms:  "During  the  war  you  pay  noth- 
ing. Beginning  four  weeks  after  the  war  you  pay 
four  marks  monthly  until  phonograph  and  records 
are  paid  for." 


INCORPORATED. 

The  Albany  Diamond  Disc  Studio  was  incorpo- 
rated with  the  Secretary  of  the  State  at  Albany, 
N.  Y.,  this  week,  for  the  purpose  of  dealing  in 
talking  machines.  The  capital  stock  is  $22,000. 
The  incorporators  are :  Edward  R.  Hoffman,  Ru- 
dolph Horst,  Richard  M.  Nelson,  465  Broadway, 
Albany,  N.  Y. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE  SE- 
CURE IF  THE  STEVENS  BILL  PASSES  THE 
NEXT  CONGRESS. 


CRESCENT  "Silvertone"  PRODUCTS 


99 


CRESCENT  RECORDS 


35  Cents 


8"  double-sided,  play  as  long  as  any  10"  standard  record 
UP  TO  THE  MINUTE  MUSIC 

Played  With  Steel  Needle 

Attachments  enabling  you  to  play  Crescent,  Edison,  Pathe 
records  on  standard  machines,  25  cents,  retail 


NewEngland 
Distributors 

Crescent 
Sales  Co. 

Providence 
R.  I. 


Sapphire  Records  65  Cents 

103/2  incn  double-sided.    Something  new 

CRESCENT  "Silvertone"  JEWEL  POINT-NEEDS  NO  CHANGING 

Can  be  used  in  place  of  DIAMOND  POINT  as  well  as  for 
lateral  cut  steel  needle  records,  $  1 .00 


TRADE-MARK. 


CRESCENT  "Silvertone"  PHONOGRAPHS— PLAY  ANY  MAKE  OF  DISC  RECORD 

without  attachments  or  change  of  parts,  $15.00  to  $200.00 

WRITE  FOR  CATALOGUE 

CRESCENT  TALKING  MACHINE  CO.,  Inc.  "£^5*  'g? 


Supplement — The  Talking  Machine  World,  January  15,  1910. 


Otto  Heineman  Phonograph  Supply  Co. 


INCORPORATED 


25  West  45th  Street 

NEW  YORK 


Central  West  Division 
CHICAGO,  ILLS. 
19  West  Jackson  Boulevard 

A.  S.  RIBOLLA,  Sales  Mgr. 


FACTORY 
Elyria,  Ohio 


Northern  Pacific  Coast  Division 

SEATTLE,  WASH. 
218  Second  Ave.  So. 

JOSEPH  M.  ABRAMS,  Sales  Mgr. 


We  manufacture  high  grade  motors 
for  phonographs.    Eight  different 
styles,  playing  from  one  to  eight 
records  with  one  winding. 


TONE-ARMS 
SOUND-BOXES 


Write  for  our  new  catalog 


THE  TALKING  MACHINE  WORLD. 


19 


MIDDLE  WEST  TALKING  MACHINE  TRADE  PHENOMENAL. 


Reports  from  Cincinnati  Correspondent  to  T 
Departments  of  the  Industry  in  That  C 
This  Applies  to  Every  Make  of  Machine — 


he  World  Tell  of  Tremendous  Activity  in  All 
ity — Reserve  Stock  Completely  Cleaned  Out — 
Same  Condition  in  Surrounding  Territory. 


NEW  DIAMOND  DISC  STUDIO  OPENED. 


Crowds   Attend   Opening    of    New  Exhibition 
Rooms  at  Gloverstown,    N.  Y. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  January  5. — A  rather  phenome- 
nal talking  machine  business  is  the  only  way  the 
jobbers  and  retailers  of  the  Middle  West  are  able 
to  describe  the  holiday  demand  for  this  instrument. 
Generally  speaking,  the  trade,  from  a  reserve  stand- 
point, is  pretty  well  shot  to  pieces,  and  all  along  the 
line  there  is  talk  of  getting  extra  supplies  in  stor- 
age by  early  fall  in  order  to  prevent  a  repetition 
of  the  shortage  of  the  past  two  weeks. 

Fred  J.  Empson,  inventor  of  the  Graduola  fea- 
ture of  the  Aeolian-Vocalion,  spent  part  of  the 
holiday  week  in  this  city.  His  principal  object  in 
coming  to  Cincinnati  was  to  view  the  grave  of  his 
wife,  who  died  recently  in  the  West  and  was  buried 
in  Spring  Grove  Cemetery.  Mr.  Empson  was  ac- 
companied by  a  relative.  While  here  he  announced 
that  he  would  become  a  resident  of  Los  Angeles, 
giving  up  his  home  in  Australia.  The  visitor  was 
shown  considerable  attention  by  Messrs.  De  Vine 
and  Byars,  of  the  Aeolian  Co.,  and  addressed  the 
talking  machine  force  on  some  of  the  salient  fea- 
tures of  his  invention.  The  address  was  heartily 
appreciated. 

Scarcity  of  material,  particularly  brass,  is  crip- 
pling the  efforts  of  the  Knabe  Bros.  Piano  Manu- 
facturing Co.  in  supplying  the  trade  with  the  Crys- 
tola  talking  machine.  Although  the  latter  instru- 
ment only  appeared  in  the  market  in  December, 
Ernest  Knabe  yesterday  stated  that  the  department 
was  rushed  to  the  limit.  Should  the  demand  keep 
up,  he  was  of  the  impression  that  a  new  building 
would  be  required  before  the  end  of  the  year. 

Mr.  Byars,  manager  of  the  Vocalion  department 
of  the  Aeolian  Co.,  reports  December  business  con- 
siderably over  double  that  of  last  December,  and 
90  per  cent,  of  the  business  was  Vocalions.  Three 
styles  were  sold  out  entirely  before  the  20th  of  the 
month,  the  Style  "H"  ($150)  and  the  Style  "J" 
($225)  were  the  two  big  sellers.  The  tremendous 
demand  for  the  Vocalion  only  stands  as  a  monu- 
mental demonstration  of  the  fact  that  an  article  of 
merit,  backed  by  a  concern  with  real  prestige  and 
an  advertising  campaign  of  forceful  and  elegant 
copy,  can  command  the  immediate  confidence  of 
the  thinking  public. 

The  most  fascinating  part  of  the  1916  holiday 
business  was  the  fact  that  there  was  small  de- 
mand for  low-priced  instruments,  a  large  per- 
centage of  the  business  was  cash  and  practically 
none  of  it  long  time  payments.  These  character- 
istics surely  indicate  prosperous  conditions  gen- 
erally. 

"We  have  just  witnessed  the  largest  rush  I  have 
ever  had  the  pleasure  of  participating  in  since  I 
have  been  connected  with  the  Columbia  Co.,"  said 
Manager  Whelen,  of  the  local  Columbia  store. 
"In  every  department  records  of  previous  years 
were  smashed  and  all  the  old  statistics  have  faded 
to  nothing  in  the  face  of  the  new  standards  that 
are  being  set  this  year. 

"We  had  a  wonderful  increase  over  last  year, 
and  had  we  been  able  to  supply  the  demand 
in  its  entirety  the  increase  would  have  been  far 
greater.  As  it  was,  it  kept  all  departments  hustling 
night  and  day  to  deliver  as  far  as  possible,  and, 
despite  the  fact  that  there  were  many  disappoint- 
ments, the  results  were  phenomenal,  and  we  be- 
lieve that  all  our  dealers  are  satisfied  with  the  total 
figures. 

"The  new  electric  Grafonolas  have  filled  a  long- 
felt  want,  and  the  trade,  both  wholesale  and  retail, 
have  ordered  heavily  and  have  made  us  realize 
just  how  great  was  the  demand  for  an  electric- 
driven  machine.  The  new  year  is  starting  out  with 
a  'boom,'  and  we  anticipate  that  1916  will  even  far 
surpass  1915,  which  is  going  some,  as  1915  was 
some  year." 

The  Starr  Piano  Co.'s  branch  is  now  devoting 
more  attention  to  the  new  instrument  of  that 
house.  New  styles  are  being  received  and  are 
meeting  with  approval. 

The  many  patrons  of  the  local  Columbia  store 


will  miss  a  familiar  face  from  the  sales  force. 
Andy  Griffig  passed  away  the  latter  part  of  De- 
cember after  a  short  illness.  Mr.  Griffig  was  well 
liked,  always  had  a  smile  for  everyone,  and  his  loss 
is  felt  at  the  store. 

President  Summey,  of  the  Cable  Company,  who 
features  the  Victor  line,  was  the  one  dealer  of  this 
line  who  did  not  worry  during  the  holiday  rush. 
As  early  as  last  July  he  stored  a  sufficient  supply 
for  his  needs,  and  his  expectations  as  to  the  de- 
mand and  the  goods  on  hand  were  realized. 

Just  now  all  dealers  are  swamped  with  demands 
for  records.  This  phase  of  the  business  has  caused 
the  houses  to  be  as  busy  during  the  past  week  as 
the  salesmen  were  in  disposing  of  machines. 


(Special  to  The  Talking  Machine  World.) 
Gloverstown,  N.  Y.,  December  20— A  large  and 
commodious  studio  has  just  been  opened  here  by 
the  Diamond  Disc  Co.  The  new  studio,  located  in 
the  Rose  Building  at  3  North  Main  street,  is 
elaborately  decorated  and  no  convenience  for  the 
benefit  of  its  patrons  has  been  omitted.  The  largest 
of  the  demonstration  rooms  easily  accommodates 
a  score  of  people.  During  the  evening  hours  the 
sales  force  are  in  evening  dress  to  meet  the 
visitors  and  interest  them  in  the  phonographs. 


INCORPORATED. 


The  Peruna  Recording  Laboratories  Corp.  was 
incorporated  recently  at  Albany,  N.  Y.,  for  the 
purpose  of  manufacturing  and  handling  master 
records,  musical  instruments,  talking  machines,  etc. 


Albany-for  CAPITAL  Service 


Read  it  again— Albany— for  CAPITAL  Service 

Now  you  have  both  the  black  and  white  of  it.  This  is 
the  sign  of  Victor  stability;  it  is  the  sign  that  you  can  se- 
cure records  and  machines  when  you  want  them— when 
your  customers  want  them. 

We  want  to  dwell  on  this  strongly— 1916  will  be  the  big- 
gest Victor  year.  It  means  that  your  Victor  profits  will  be 
the  largest  ever  IF  you  are  backed  up  with  G-E  Service. 
Don't  overlook  the  fact  that  several  of  the  most  ex- 
perienced men  in  the  talking  machine  business- 
specialists  in  every  instance— are  here  working  heart  and 
hand  to  further  your  interests. 

Tell  us  about  your  problem;  one  of  our  experts  will  help 
you  to  solve  it. 

GATELY-HAIRE  COMPANY 

John  L.  Gately,  President  James  N.  Haire,  Treasurer 

Albany,  N.  Y. 


Wftilli 


20 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  January  8. — A  remarkable  year 
has  passed  for  the  talking  machine  business.  Of 
this  there  is  no  mistake,  as  evidenced  by  the  wide- 
spread comments  one  hears  among  the  heads  of 
the  various  concerns.  Everywhere  the  sales  showed 
an  increase  over  1914 — in  some  cases  a  gratifying 
one,  in  other  instances  a  phenomenal  one.  There 
is  no  question,  at  the  rate  the  business  has  grown, 
as  to  what  1916  will  show ;  that  seems  to  be  al- 
ready established.  Everyone  in  the  business  is 
looking  for  a  large  increase,  but  none  dares  specu- 
late as  to  what  the  percentage  of  increase  will  be. 
With  some  of  the  local  concerns  there  has  been  a 
little  lull  in  trade  since  Christmas,  but  in  other 
cases  the  month  thus  far  appears  to  have  made 
an  excellent  beginning. 

Death  of  Colonel  Bill  Regretted. 

Throughout  the  Boston  trade  there  is  a  feeling 
of  keen  loss  over  the  death  of  Edward  Lyman  Bill. 
Some  of  the  members  of  the  trade  had  known  him 
a  long  time,  but  not  as  many  in  the  talking  ma- 
chine business  knew  him  for  so  long  a  period  as 
those  of  the  piano  trade,  for  the  reason  that  the 
business  is  so  comparatively  new.  Many  who  had 
never  had  the  pleasure  of  meeting  Mr.  Bill  in  per- 
son yet  knew  of  him,  for  no  one  ever  mentioned 
his  name  that  it  did  not  suggest  a  remarkable  per- 
sonality. Those  who  went  to  San  Francisco  to 
attend  the  talking  machine  men's  convention  most 
pleasantly  recall  Mr.  Bill,  and  several  who  then 
had  met  him -for  the  first  time  were  loud  in  their 
praises  of  the  man.  One  in  Boston  who  pleasantly 
recalls  Mr.  Bill  on  that  occasion  is  Henry  A. 
Winkelman.  manager  of  the  Victor  department  of 
the  Oliver  Ditson  Co.,  who  went  on  that  trip  with 
his  wife.  Mr.  Winkelman,  it  appears,  had  known 
Mr.  Bill  for  about  nine  years,  and  the  latter  had 
often  dropped  in  to  see  Mr.  Winkelman  on  his 
visits  to  Boston.  Mr.  Winkelman  always  found 
Mr.  Bill  a  man  of  the  highest  principles,  who  never 
allowed  any  sense  of  personal  gain  to  stand  in  the 
way  of  his  giving  the  best  of  himself  to  the  cause 
of  the  business  which  he  always  sought  to  ad- 
vance. 

Talking  Machine  Men  Should  Get  Together. 

Up  to  the  present  writing  the  possibility  of  the 
Boston  Talking  Machine  Club  having  a  dinner  this 
month  looks  pretty  slim.  There  was  a  good  ex- 
cuse in  December  for  not  having  a  dinner,  because 
all  the  trade  were  worked  to  the  limit,  but  now  that 
the  holidav  rush  is  over  it  would  seem  about  time 


for  the  boys  to  again  get  together.  The  first  meet- 
ing proved  so  enthusiastic  that  everyone  thought  it 
augured  well  for  permanence,  but  things  don't 
look  so  rosy  now.  And  it's  about  the  same  way 
with  the  bowling  teams  that  started  off  hotly  en- 
thusiastic over  the  prospects  of  a  busy  and  lively 
season.  For  the  first  month  the  alleys  were  just 
about  monopolized  by  the  talking  machine  fellows, 
but  now  some  of  the  teams  fail  to  show  up,  and 
unless  there  is  more  interest  shown  there'll  be  next 
to  nothing  doing  long  before  the  winter  is  over 
Come,  boys,  get  busy,  keep  the  ball  a-rolling,  and 
don't  forget  the  festive  board  at  least  bi-monthly. 
Makes  Glowing  Reports  of  Business. 

Manager  Frederick  H.  Silliman,  of  the  Pardee- 
Ellenberger  Co.,  makes  a  glowing  statement  of  the 
fine  business  done  in  the  Edison  Diamond  Disc 
outfits  during  the  holidays.  The  business,  too,  for 
the  year  showed  a  most  satisfactory  increase,  sat- 
isfying alike  to  Manager  Silliman  and  to  Mr. 
Pardee,  head  of  the  Pardee-Ellenberger  Co..  who 
was  over  in  town  for  a  few  days  from  New  Haven. 
The  highly  efficient  staff  surrounding  Manager 
Silliman  remains  the  same  for  the  year. 

Visitors  at  Eastern  Talking  Machine  Co. 

Harry  Lauder,  who  has  been  playing  an  engage- 
ment at  the  Shubert  Theatre,  was  a  caller  at  the 
warerooms  of  the  Eastern  Talking  Machine  Co. 
while  in  town.  He  was  accompanied  by  Charles 
Frank,  his  orchestral  leader.  Lauder's  picture  with 
an  arrangement  of  his  Victor  records  formed  an 
attractive  window  display.  Other  callers  at  the  East- 
ern Co.  were  Tom  Brown,  of  the  Six  Brown 
Brothers,  of  the  "Chin  Chin"  company;  both  Mr. 
Stone  and  Mr.  Montgomery,  the  stars  of  that 
show,  and  their  manager,  Arthur  Houghton; 
George  MacFarlane.  who  has  been  playing  at 
Keith's  Theatre ;  Edith  Helena,  the  singer,  who 
has  been  playing  at  one  of  the  Loew  theatres. 
Accident  Happened  at  Bad  Time. 

Norman  Mason,  of  the  wholesale  department  of 
the  Columbia  Graphophone  Co.,  lost  more  than  a 
week  in  December  by  reason  of  spraining  the  liga- 
ments of  one  of  his  feet,  which  kept  him  housed. 
His  accident  happened  at  a  bad  time,  as  his  busi- 
ness was  of  large  proportions.  He  is  practically 
entirely  recovered,  however,  at  this  writing. 
Will  Attract  Many  Visitors. 

One  bit  of  interesting  news  along  the  Talking 
Machine  Row  is  that  the  tickets  for  the  great  open- 
air  performance  of  "Elijah."  to  be  given  in  the 
spring  at  the  Braves'  Field  in  Alliston,  are  to  be 


sold  at  the  Eastern  Talking  Machine  Co.'s  ware- 
rooms.  Sam  Kronberg,  who  so  successfully  man- 
aged the  "Siegfried"  performance  at  the  Stadium 
last  summer,  and  which  was  an  undertaking  of 
great  magnitude,  will  be  in  charge  of  the  "Elijah" 
performance  and  will  have  his  headquarters  with 
the  Eastern  Co. 

The  Lack  of  Preparedness. 

As  one  looks  into  the  talking  machine  business 
the  wonder  grows  that  some  dealers  are  so  short- 
sighted as  not  to  make  sufficient  provision  for  the 
enormous  demand  for  goods  that  sooner  or  later 
overtakes  them.  Reference  was  made  to  this  sit- 
uation in  a  recent  issue  of  The  World,  but  here  is 
a  Christmas  past  and  gone  and  still  dealers  are 
entering  complaints  to  Manager  Arthur  Erisman, 
or  the  Columbia,  bitterly  complaining  that  had  they 
three  times  the  amount  of  goods  they  could  have 
sold  them.  Mr.  Erisman  instanced  the  case  of  a 
dealer  in  New  England  who  early  in  the  season 
ordered  100  machines  at  a  certain  price.  He  was 
urged  to  make  the  order  300,  for  he  could  have 
had  the  goods  then,  but  he  replied  that  that  was 
altogether  too  many,  that  he  would  be  more  than 
satisfied  to  get  rid  of  the  100.  December  had 
scarcely  got  under  way  before  the  full  100  ma- 
chines were  sold;  then  he  began  to  clamor  for 
more,  but  they  were  not  to  be  had.  Could  such  a 
man  see  some  of  the  orders  running  up  into  the 
hundreds  of  machines  on  a  single  order  which 
could  not  be  filled  for  the  holiday  trade,  and  even 
now  are  only  beginning  to  be  distributed  from  the 
factory,  he  would  appreciate  the  amount  of  busi- 
ness that  has  been  done  through  the  Boston  head- 
quarters of  the  Columbia  Co.  If  Columbia  deal- 
ers learn  their  lesson  from  the  recent  experiences 
they  will  see  to  it  that  such  a  situation  does  not 
exist  another  season,  and  when  Manager  Erisman 
urges  them  in  midsummer,  as  he  did  last  year,  to 
place  their  orders  early,  and  make  them  big  enough 
to  cover  emergencies,  they  will  act  upon  his  advice. 

In  this  same  connection  it  is  of  interest,  on  the 
word  of  Manager  Erisman,  that  no  new  contracts 
will  be  closed  with  dealers  until  March  1.  During 
the  past  few  weeks  Manager  Erisman  has  been  sim- 
ply deluged  with  letters  from  would-be  dealers, 
and  there  are  fully  200  of  these  applications  on  file 
with  him  at  the  present  time. 

Spent  Holidays  in  Washington. 

Manager  Erisman  spent  Christmas  with  his 
wife's  family  over  in  Washington,  and  on  his  re- 
turn home  spent  a  day  or  more  in  Philadelphia  and 


A /TORE  is  heard  today  regarding  "quality"  of  phonograph  music  than  ever  before, 
and  the  Edison  Diamond  Disc  Phonograph  started  this  general  conversation 
by  reason  of  its  admitted  superiority.    The  Edison  phonograph  is  also  taken  as  the 
basis  of  ALL  phonograph  comparison  and  its  tone  is  admitted  to  be  best. 

Aside  from  its  tonal  perfection,  the  artisticness  of  the  cabinet  designs  enables 
the  Edison  Diamond  Disc  phonograph  to  harmonize  with  the  most  expensive 
interior  furnishings  of  any  home.    We  are  "Exclusively  Edison." 

THE  PARDEE-ELLENBERGER  CO.,  Inc. 


BOSTON,  MASS. 


NEW  HAVEN,  CONN. 


E.  D.  D.  P. 


THE  TALKING  MACHINE  WORLD. 


21 


THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND— (Continued  from  page  20). 


New  York,  having  been  away  for  five  days.  The 
Columbia  dealers  with  whom  he  came  in  contact 
were  more  than  surprised  and  delighted  at  the 
amount  of  business  that  had  been  done  by  Colum- 
bia dealers  everywhere. 

Visiting  the  Victor  Trade. 

S.  M.  Revness,  representing  the  Victor  Co.,  ar- 
rived in  Boston  a  few.  days  ago  from  Camden, 
X.  J.,  and  is  making  his  headquarters  at  the  Parker 
House.  Mr.  Revness,  who  is  calling  on  the  local 
Victor  dealers  and  will  be  in  town  for  a  week  or 
so,  is  making  friends  wherever  he  goes. 

Makes  Encouraging  Report. 

Manager  Wallace  Currier,  of  the  Victor  and 
Edison  departments  of  Chickering  &  Sons,  makes 
a  most  encouraging  report  of  business  done  during 
the  holidays.  The  increase  over  the  year's  output 
of  the  previous  twelve  months  showed  a  splendid 
gain,  and  January  already  has  shown  up  well. 
Enjoyed  Big  Holiday  Business. 

The  Victor  department  of  the  Henry  F.  Miller 
Co.  enjoyed  a  fine  holiday  business,  thanks  to 
Manager  Warren  Batchelder  and  his  efficient  staff 
of  salesmen.  Mr.  Batchelder  is  one  of  those  who 
succumbed  for  a  time  to  the  ravages  of  grip,  and 
he  was  away,  from  business  for  several  days.  An 
addition  to  his  staff  is  Henry  Hallett,  who  spends 
most  of  his  time  on  the  outside. 

Fred  Bond's  New  Post. 

Fred  Bond,  the  Boston  baritone,  has  been  placed 
in  charge  of  the  operatic  department  of  the  East- 
ern Talking  Machine  quarters  in  Tremont  street, 
and  he  will  have  his  offices  on  the  third  floor.  By 
a  shifting  about  Miss  Martha  Kadetsky,  who  had 
been  on  the  third  floor,  is  now  located  on  the  sec- 
ond, and  Miss  A.  Beaumont  is  back  on  the  first 
floor,  where  she  will  wait  on  customers. 

Home  for  the  Holidays. 

Wilbur  W.  Longfellow  came  to  Boston  for  the 
holidays  from  New  Haven,  where  he  is  pleasantly 
located  with  the  Pardee-Ellenberger  Co.  He  paid 
a  call  upon  his  friends  in  the  talking  machine  de- 
partment of  Chickering  &  Sons,  with  which  he  was 
associated  before  going  to  Xew  Haven. 

Another  visitor  from  out  of  town  who  was  given 
a  cordial  greeting  locally  was  Harry  Brown,  man- 
ager of  the  Berliner  Co.  at  Montreal.  Mr.  Brown 
formerly  was  with  the  Eastern  Talking  Machine 
Co.,  and  his  friends  in  the  trade  are  legion. 
Excellent  Trade  for  Past  Year. 

John  Alsen,  manager  of  the  Edison  and  Victor 
departments  of  the  George  Lincoln  Parker  estab- 
lishment, makes  a  good  report  of  the  December 
business,  and  he  and  his  staff  were  glad  when  the 
Christmas  rush  was  over.  Mr.  Alsen's  business 
for  1915  was  highly  creditable  to  the  hustle  that 
is  so  characteristic  of  his  whole  staff. 


BONUS  FOR  COLUMBIA  BOSTON  STAFF 

Every  Employe  of  the  Store  Profits  by  the 
Great  Increase  in  Business  Developed  Dur- 
ing 1915,  According  to  the  Promise  of  Man- 
ager Erisman — Bonus  Averages  15  Per  Cent, 
of   Yearly   Salary — Some    Excellent  Advice. 

(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  January  10.— The  forty-two  em- 
ployes of  the  Boston  offices  of  the  Columbia  Graph- 
ophone  Co.  are  in  a  merry  mood  these  days  because 
ot  the  wonderful  generosity  of  Manager  Erisman, 
who  early  last  year  promised  his  staff  a  bonus  on 
the  year's  business. 

Throughout  the  entire  past  year  the  business 
grew  and  grew,  and  the  distribution  was  not 
confined  to  those  actually  on  the  floor,  that  is, 
those  daily  meeting  the  customers,  but  included  the 
bookkeeping  force  and  even  the  janitor,  as  it  was 
Mr.  Erisman's  laudable  idea  that  everyone  had 
played  his  or  her  part  in  developing  business. 
Therefore  no  one  was  to  be  overlooked.  The  bonus 
was  primarily  based  on  the  year's  business,  the  in- 
crease alone  having  more  than  equaled  the  total 
year's  business  for  any  year  in  the  history  of  the 
Boston  office  up  to  1914,  and  out  of  this  individual 
months  could  be  cited  which  produced  as  much 
business  as  any  total  year's  business  up  to  and  in- 
cluding 1912. 

To  arrange  this  plan  satisfactorily  Mr.  Erisman 
was  obliged  to  make  several  visits  over  to  the  home 
office,  for  there  were  many  details  to  take  into 
consideration. 

In  appreciation  of  what  his  splendid  staff  has  been 
able  to  accomplish  Manager  Erisman  addressed  a 
well-worded  letter  to  his  men.  One  of  the  encour- 
aging features  of  this  bonus  distribution,  the  size 
of  which  was  a  great  surprise  to  the  employes,  is 
the  establishment  of  bank  accounts  by  several  who 
never  before  had  them.    The  letter  in  part  says: 

"This  bonus,  which  represents  approximately 
fifteen  cents  on  each  dollar  paid  you  in- the  year 
1915.  should  mean  more  to  you  than  you  might  see 
at  first  glance.  It  is  certainly  a  splendid  invest- 
ment for  one  dollar  to  earn  you  15  per  cent. — it  is 
more  than  equal  to  the  enormous  profit  paid  to 
stockholders  in  some  of  the  most  successful  con- 
cerns, especially  some  of  the  concerns  now  making 
war  supplies,  but  I  believe  it  is  of  greater  satisfac- 
tion to  you  to  know  that  war  has  nothing  to  do 
with  the  bonus  you  have  received  from  us,  except  if 
you  should  wish  to  liken  some  of  the  hard,  con- 
scientious work  that  you  have  all  done  days  and 
nights  to  war  in  the  trenches ;  certainly  most  of  you 
have  been  on  the  'firing  line,'  but  fortunately  no  one 
has  been  'fired.'  " 

Mr.  Erisman's  concluding  advice  to  his  men  is 


this:  "Study  our  printed  matter;  .be  familiar  with 
every  advertisement  that  we  run ;  know  the  goods 
that  are  displayed  in  our  windows ;  give  the  best 
of  service ;  make  no  enemies ;  read  every  trade 
paper  you  can  get  your  hands  on,  and  keep  up  the 
splendid  pace  set  by  this  company." 

THE  V0CALI0N  CO.,  BOSTON,  OPENS. 

Handsome  New  Quarters  at  190-192  Boylston 
Street  Opened  to  the  Public — Handsomely 
Decorated  and  Equipped — R.  F.  Hibshman 
in  Charge — Large  Business  Is  Expected. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  January  10. — The  Vocalion  Co. 
of  Boston  opened  its  doors  to-day  at  190-192  Boyl- 
ston street,  and  the  attractiveness  of  the  store  was 
the  prime  means  of  drawing  hundreds  to  the  place. 
Once  inside,  the  admirers  of  recording  instruments 
enjoyed  a  demonstration  of  the  Aeolian-Vocalion, 
which  is  now  widely  known  in  New  York,  where  it 
has  been  splendidly  exploited  by  the  Aeolian  Co., 
but  which  is  quite  new  in  these  parts.  The  ware- 
rooms  are  large  and  flooded  with  daylight,  and 
extend  quite  a  distance  hack  to  Park  Square,  where 
there  is  an  entrance  and  large  show  window.  The 
interior  is  finished  in  rose  and  gray,  the  woodwork 
being  in  the  latter  tone  and  the  furnishings  in  the 
former  color.  The  electric  fixtures  are  in  antique 
bronze,  and  the  whole  interior  is  as  cheery  and  in- 
viting as  one  could  wish.  There  are  numerous 
demonstration  booths,  and  the  various  styles  of 
Aeolian- Vocalions  are  attractively  arranged  about 
the  warerooms.  The  manager  of  this  new  Boston 
establishment  is  R.  F.  Hibshman,  who  comes  over 
from  New  York  and  has  brought  with  him  several 
men  from  the  New  York  house. 

It  is  of  special  interest  that  the  first  day's  demon- 
stration resulted  in  the  sale  of  many  instruments, 
and  the  prospects  look  most  encouraging  for  a  large 
output. 

AN  INTERESTINGJSEW  MACHINE. 

The  Arionola,  Manufactured  by  the  Arion 
Manufacturing  Co.,  Presents  Some  New  Fea- 
tures of  Tone  Production  That  Have  Proven 
Exceptionally  Successful  and  Very  Popular. 

(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  January  10.— The  announcement 
of  the  Arion  Manufacturing  Co.  in  this  issue  of 
The  Talking  Machine  World  will  doubtless  prove 
interesting  to  talking  machine  dealers.  The  un- 
usual success  of  the  $15  Arionola,  which  has  now 
been  upon  the  market  for  two  years,  has  created  a 
widespread  demand  for  larger  machines  employ- 
( Continued  on  page  22.) 


Bagshaw  and  Needles  are  Synonymous 

We  are  pleased  to  announce  that  1916  is  the  45th  year  in  the  history  of  the 
Bagshaw  business. 

Ranking  as  the  first  makers  of  talking  machine  needles,  our  record  to  date 
covers  the  greatest  number  of  quality  needles  ever  produced  by  anyone 
in  the  world. 

Some  time  ago  we  shipped  over  63,000,000  needles  in  10  days,  showing 
conclusively  that  not  only  is  Bagshaw-quality  the  world's  leader,  but  for 
output  we  likewise  stand  unsurpassed. 

Every  time  you  play  a  talking  machine  record,  think  of  Bagshaw. 

W.  H.  BAGSHAW  Lowell,  Mass. 

Oldest  and  Largest  Manufacturer 

Established  1870 


22 


THE  TALKING  MACHINE  WORLD. 


TRADE  IN  BOSTON  AND  NEW  ENGLAND 

{Continued  from  page  21.) 

ing  the  same  method  of  tone  reproduction  and  re- 
flection that  was  so  well  received  by  the  general 
talking  machine  trade  and  public. 

This  method  of  tone  reproduction,  which  is  simi- 
lar to  the  construction  oi  a  piano,  namely,  that  of 
the  wooden  sounding  board,  is  one  of  the  unique 
features  of  the  Arionola.  It  produces  a  tone  which 
is  clear  and  mellow,  eliminating  any  metallic 
sounds. 

After  months  of  experiments,  testing  and  ex- 
haustive study,  this  company  has  finally  produced 
a  larger  machine,  built  on  the  same  principle  as  the 
original.  This  machine  retails  for  $50  and  has  a 
handsome,  well  finished  mahogany  case,  which  fits 
standard  record  cabinets.  The  company  has  also 
produced  an  electric  machine  for  $75  which  has 
the  same  case  and  finish  as  the  $50  machine.  The 
company  thoroughly  tests  and  absolutely  guaran- 
tees every  phonograph  in  its  line. 

Charles  F.  Simes,  sales  manager  of  the  Arion 
Manufacturing  Co.,  is  planning  to  start  on  an  ex- 
tended trip  throughout  the  United  States  to  intro- 
duce these  two  new  models  in  various  territories. 
The  attractiveness  of  these  new  machines  to  the 
dealers  lies  not  alone  in  appearance  and  mechanical 
excellence,  but  also  in  the  broad  policies  of  the 
company's  sales  plans.  Judging  from  indications 
these  new  models  will  be  received  by  the  public 
with  the  same  enthusiasm  with  which  the  little  $15 
Arionola  was  greeted. 


DOUBLES  CAPACITY  IN  SHORT  TIME. 

Chas.  E.  Float  Music  Co.  Opens  Finest  Music 
House  in   Central  Michigan. 


(Special  to  The  Talking  Machine  World.) 

Battle  Creek,  Mich.,  January  8. — With  the 
formal  opening  of  the  large  new  companion  room 
of  the  Charles  E.  Roat  Music  Co.'s  store  Battle 
Creek  has  the  most  commodious  and  up-to-date 
music  establishment  in  central  Michigan.  The  new 
department,  which  was  formally  opened  Friday 
evening,  December  10,  proved  a  revelation  to  those 
who  have  watched  the  growth  of  this  firm  as  the 
Roat  Co.  has  doubled  its  facilities  for  handling  its 
rapidly  growing  business  twice  in  the  last  sixteen 
months. 

The  new  department  is  devoted  exclusively  to 
Victrolas,  Edison  diamond  disc  phonographs  and 
Apollo  player-pianos  and  completes  a  very  com- 
modious arrangement  with  a  frontage  of  40  feet 
on  Main  street  by  120  feet  deep.  The  very  last 
word  in  the  manner  of  modern  display  and  equip- 
ment has  been  reached.  Five  large  demonstration 
booths,  tastefully  decorated  in  flat  tones  of  pearl 
and  Kaiser  gray  with  midnight  blue  tapestries  and 
rugs,  luxuriously  fitted  with  easy  chairs  and  a  suc- 
tion air  ventilating  system,  where  the  intending  pur- 
chaser may  be  entertained,  prove  an  attractive 
feature  of  the  Roat  store.  In  the  basement  is  a 
well-appointed  repair  department,  shipping  room 
and  surplus  stock  room. 

The  growth  of  the  Roat  concern  is  little  short 
of  remarkable.  It  started  fourteen  years  ago  with 
one  clerk,  and  now  employs  fifteen  people  on  the 
floor,  with  several  outside  salesmen.  Two  years 
ago  Mr.  Roat  associated  with  him  Forney  W. 
Clement,  who  has  entire  charge  of  the  talking  ma- 


M.  Steinert  &  Sons  Co. 

Victor  Distributors 


Many  talking  machine  owners  are  forming  their 
record  buying  habits  now.  Be  sure  they  find  what 
they  want  when  they  come  to  your  store.  Keep 
your  VICTOR  record  stocks  complete. 

We  can  help  you  for  we  have 


The  Largest  and  Most 

Complete  Stock  of 
Records  in  New  England 


Wire  or  mail  your  orders  to 

M.  STEINERT  &  SONS  CO.,  35  Arch  Street,  BOSTON 


chine  department.  That  this  particular  branch  of 
the  business  has  advanced  to  its  present  large  pro- 
portions is  entirely  due  to  his  deep  interest  in 
musical  matters,  his  thorough  business  methods, 
his  capacity  for  painstaking  courtesy  in  serving  the 
public  and  pleasing  a  large  and  growing  clientele. 


Jones  invited  J.  F.  Collins,  sales  manager  of  the 
Pathe  Freres  Phonograph  Co.,  to  visit  the  store 
and  give  an  interesting  talk  on  the  constructional 
features  of  Pathephones  and  Pathe  discs  to  the 
sales  staffs  from  all  of  the  Doll  &  Sons  stores. 


TALKS  TO  SALES  FORCE. 

J.  F.  Collins  Talks  to  Jacob  Doll  &  Sons  Sales- 
men of  the  Construction  and  Sales  Possi- 
bilities of  the  Pathephone  and  Pathe  Records. 


Jacob  Doll  &  Sons,  116  West  Forty-second  street, 
New  York,  have  installed  three  very  attractive 
Unico  booths  in  their  warerooms  which  will  be  de- 
voted primarily  to  the  display  of  Pathephones. 
These  booths  are  finished  in  French  gray  and  their 
furnishings  harmonize  with  the  general  color  de- 
sign. 

Frank  Hamilton  Jones,  general  manager  of  the 
retail  stores  of  Jacob  Doll  &  Sons,  is  well  pleased 
with  the  Pathe  business  which  the  store  is  closing, 
and  during  the  past  few  weeks  there  has  been  a 
shortage  of  several  of  the  more  expensive  models 
of  Pathephones  and  quite  a  number  of  the  Pathe 
records.  In  order  that  his  sales  force  may  be  con- 
versant with  the  merits  of  the  Pathe  product,  Mr. 


VICTOR  OX  LITERATURE. 

A  group  of  interesting  letters  was  sent  out  re- 
cently by  the  Victor  Talking  Machine  Co.  to  its 
dealers  throughout  the  country.  One  division  of 
this  literature  contained  a  batch  of  sales  aids  for 
the  Victor  records  in  the  January  supplement. 
This  consisted  of  hangers,  new  window  streamers, 
sheets  of  ready-made  advertising  electrotypes  and 
proofs  of  some  of  the  January  magazine,  educa- 
tional and  farm  paper  advertising.  There  was  also 
a  series  of  supplements  of  new  Italian,  Mexican, 
Spanish,  Danish,  Swedish  and  Polish  records. 
Incidentally,  it  may  be  added  that  the  January 
Victor  supplement  is  unusually  diversified  and 
well  calculated  to  meet  with  a  ready  sale. 

Other  letters  to  Victor  dealers  called  attention 
to  new  repair  part  catalogs  for  certain  types  of 
Victors  and  Victrolas,  and  also  gave  some  perti- 
nent information  regarding  the  proper  handling 
of  main  springs  on  the  smaller  models  of  Vic- 
trolas. 


Up-to-Date  Trade  Puller 

MY  PROVEN  PLAN 

tried  by  over  2000  talking  machine  dealers  with  big 
results.  This  is  no  price-cutting  scheme — no  catch- 
penny idea,  but  a  straight,  legitimate  business 
proposition.  Will  bring  customers  right  into  your 
place  without  any  cost.  Write  me  today  for  full 
particulars  FREE. 

W.  I.  SCHWAB,  Mgr. 


INCORPORATIONS. 

The  Union  Talking  Machine  Co.,  555  Elizabeth 
avenue,  Elizabeth,  N.  J.,  has  applied  for  a  New 
Jersey  charter  to  manufacture  and  deal  in  phono- 
graphs and  musical  instruments.  The  capital  is 
$5,000,  divided  into  fifty  share  of  $100  each. 

$     *  if 

The  Toledo  Pathephone  Co..  Toledo,  O.,  filed 
articles  of  incorporation  at  Cleveland.  The  incor- 
porators comprise  Rob  V.  Phillips,  A.  C.  Steven- 
son, F.  K.  Doty,  E.  H.  Horton  and  Sholts  M. 
Douglas,  with  $5,000  capital. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE 
SECURE  IF  THE  STEVENS  BILL  PASSES 
THE  NEXT  CONGRESS. 


THE  TALKING  MACHINE  WORLD. 


DETROIT  CLOSED  GREAT  TALKING  BUSINESS  IN  1915. 

Increase  of  Prosperity  Among  the  Working  Classes  Resulted  in  Money  in  Abundance  to 
Buy  Talking  Machines  and  Records — Talking  Machine  Houses,  Without  Exception, 
Report  a  Most  Satisfactory  Business,  with  the  Only  Complaint  a  Shortage  of  Stock. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  January  8. — If  space  permit- 
ted, we  could  write  at  length  regarding  the  fine 
year  which  Detroit  talking  machine  dealers  had— 
the  enormous  business  transacted  during  the  twelve 
months  just  ended  and  the  bright  outlook  for  1916 
— but  undoubtedly  the  same  thing  applies  to  all 
other  sections  of  the  country,  judging  from  the 
reports  of  the  orders  now  on  hand  at  the  different 
factories.  But  one  thing  we  do  want  to  state :  Not 
only  did  the  people  of  Detroit  buy  heavily  of  talk- 
ing machines  and  records  but  their  business  was 
spread  among  all  the  dealers,  so  that  the  record- 
breaking  business  of  1915  means  that  not  one,  but 
all,  the  dealers  received  their  share.  The  great 
trouble  was  to  get  enough  goods.  Victor,  Edison, 
Columbia  and  Pathe  jobbers  have  more  orders  on 
their  books  right  now  than  will  be  filled  for  some 
time  to  come. 

And  so  in  starting  a  new  year  we  feel  justified 
in  saying  that  the  month  of  January  opens  up  most 
auspiciously.  The  fact  that  the  holiday  season  was 
over  did  not  seem  to  make  any  difference.  Of 
course,  dealers  did  not  have  machines  to  sell,  but 
record  business  was  just  as  good,  if  not  better, 
than  during  holiday  week.  The  hundreds  of  people 
who  received  talking  machines  for  Christmas  pres- 
ents naturally  were  anxious  to  get  their  favorite 
selections  to  play.  And  so,  while  the  scarcity  of 
machines  will  make  that  particular  department  dull 
until  the  factories  can  make  shipments,  dealers  can 
be  consoled  with  the  fact  that  their  record  business 
will  be  better  than  ever.  And  after  all,  this  is  the 
best  part  of  the  business  because  it  is  practically 
al1  cash. 

K.  Mills,  'the  new  manager  of  the  Columbia 
branch  in  this  city,  has  already  become  a  booster 
for  Detroit — he  likes  the  town,  its  people  and  its 
spirit  of  progressiveness.    "I  never  met  a  finer 


bunch  of  dealers,"  he  said.  'All  of  them  are  live 
wires  and  know  how  to  do  business  on  a  real  com- 
mercial basis.  The  best  part  of  it  all  is  that  every 
one  of  them  is  doing  a  big  business.  The  more  1 
know  of  these  men  the  better  I  like  them.  I  know 
that  we  will  all  get  along  splendidly." 

Sam  Lind,  city  sales  manager  in  Detroit  for  the 
Columbia,  reports :  "This  has  been  by  far  the 
greatest  year  in  our  history.  Business  was  thou- 
sands of  dollars  ahead  of  expectations.  We  easily 
lost  $50,000  worth  of  business  by  not  having  the 
goods." 

Robert  Barclay,  manager  of  the  talking  machine 
department  of  the  J.  Henry  Ling  store,  during 
December  had  tea  served  every  afternoon  in  the 
Japanese  room  by  a  young  lady  dressed  in  Japanese 
attire.  The  idea  was  very  original  and  proved  a 
popular  drawing  card. 

Louis  McHugh,  for  eight  years  with  the  Cable 
Piano  Co.  talking  machine  department,  has  resigned 
to  take  charge  of  the  new  Columbia  Grafonola  de- 
partment recently  installed  by  the  Elliott-Taylor- 
Woolfenden  Co. 

Goldberg's  new  talking  machine  store  at  167 
Gratiot  avenue  is  without  question  one  of  the 
finest  in  the  State.  It  is  unusually  fine  when  you 
consider  that  it  is  a  half  mile  from  the  center  of 
the  city.  This  shop  carries  the  largest  assortment 
of  foreign  records  in  the  State  of  Michigan.  A 
formal  opening  is  to  be  held  some  time  in  January. 

Sidney  Guest,  541  Dix  avenue,  is  certainly  en- 
thusiastic about  the  talking  machine  business.  Al- 
though in  it  a  comparatively  short  time  he  says  he 
can  see  great  possibilities.  He  did  an  enormous 
holiday  business. 

M.  Adler,  726  Michigan  avenue,  says  he  never 
saw  anything  like  it. 

Manager  Bloom,  of  Summerfield  &  Hecht's  talk- 
ing machine  department,  did  as  big  a  business  as 


2'S 


any  Columbia  dealer.  This  store  went  after  talking 
machine  business — used  professional  dancers  in 
their  windows — and  sales  were  made  faster  than 
the  firm  could  get  goods.  An  order  in  January 
was  placed  for  Columbia  machines  that  was  one  of 
the  largest  ever  given  in  Detroit. 

The  J.  L.  Hudson  Co.  did  a  million-dollar  busi- 
ness in  December.  Each  department  was  asked  to 
reach  a  certain  figure.  The  talking  machine  de- 
partment, which  is  managed  by  F.  K.  Andrew  and 
which  handles  Victor  goods  exclusively,  reached  its 
required  figure  several  days  belore  Christmas. 
Manager  Andrew  left  Sunday,  December  26,  for 
Cleveland,  Philadelphia,  Camden,  N.  J.,  and  New 
York.  He  was  gone  until  the  following  Friday 
morning.  He  visited  some  of  the  leading  retailers 
and  jobbers  and  also  the  Victor  factory,  where  he 
went  through  the  various  mechanical  departments. 
He  came  back  more  enthusiastic  and  optimistic 
than  ever.  He  still  believes  the  talking  machine 
business  is  only  in  its  infancy. 

The  Detroit  Piano  Co.,  formerly  in  the  Valpey 
Building,  has  moved  to  73  Broadway,  where  it  is 
now  handling  talking  machines. 

At  the  Grinncll  Bros.'  department  managers' 
meeting  December  31,  C.  A.  Grinnell  spoke.  He 
emphasized  the  importance  of  giving  service  to  the 
customer,  of  giving  every  customer  individual  at- 
tention and  the  Grinnell  smile.  He  also  said  that 
1915  was  the  best  year  in  the  history  of  the  com- 
pany, which  included  Detroit  and  all  branches. 

Frank  Bayley,  11  Witherell  street,  said:  "We 
sold  thirty-one  Edison  talking  machines  Christmas 
week  without  one  penny  of  advertising.  It  is  com- 
ing better  every  day."  Mr.  Bayley,  who  for  the 
past  five  years  has  been  chairman  of  the  enter- 
tainment committee  of  Friendship  Lodge,  F.  & 
A.  M.,  has  resigned  after  building  the  membership 
from  300  to  1,200 — a  world's  record.  Mr.  Bayley 
will  hereafter  give  his  entire  time  to  business.  He 
will  move  from  his  present  location  in  the  spring 
while  a  new  building  is  being  erected  on  the  present 
site,  the  completion  of  which  will  probably  find  him 
back  occupying  a  new  store  in  the  building. 

On  December  21  the  J.  L.  Hudson  Co.  announced 
the  receipt  of  over  100  mahogany  Victrolas,  Model 
XI,  at  $100.  They  sold  like  wildfire.  All  were 
disposed  of  by  Christmas  Eve. 

The  East  Detroit  Music  House,  J.  E.  Schmidt, 
proprietor,  336  Gratiot  avenue,  is  now  selling  the 
Sonora  talking  machine. 

Richard  B.  Caldwell,  of  the  Pathe  Freres  Phono- 
graph Co.,  was  a  visitor  to  Detroit  early  in  Decem- 
ber on  his  way  East.  Manager  Harry  Shea,  of  the 
Pathe  Co.  of  Detroit,  reports  a  splendid  trade  for 
1915 — better  than  he  figured  on. 

With  every  Edison  machine  sold  at  the  Wallace 
Brown  Shop,  31  East  Grand  River  avenue,  goes 
"The  Wallace  Brown.  Guarantee."  This  is  against 
any  defect  of  manufacture  or  finish  for  one  year; 
the  diamond  point  is  guaranteed  for  life;  every 
Edison  record  is  guaranteed  against  wear  or  break- 
age for  six  full  months.  Wallace  Brown  did  a 
"whopper"  business  in  1915. 

The  official  opening  of  the  new  Victrola  and 
Edison  store  at  60-62  West  Main  street,  Battle 
Creek,  was  formally  held  on  December  10.  The 
store  is  owned  by  the  Charles  E.  Roat  Music  Co. 

Max  Strasburg  is  now  running  two  talking  ma- 
chine stores — 74  Library  avenue  and  in  the  Scherer 
Building. 

COMPLIMENT  FROM  ALMA  GLUCK. 

William  Knabe  &  Co.,  New  York,  received  re- 
cently the  following  interesting  letter  from  Alma 
Gluck,  the  famous  opera  soprano,  relative  to  her 
visit  to  the  company's  Victor  department: 

"While  in  your  shop  selecting  the  pianos  for  my 
residence  I  had  the  pleasure  of  seeing  your  Vic- 
tor department,  upon  which  I  wish  to  compliment 
and  congratulate  you.  When  :  Victor  records  can 
be  played  in  such  attractive  surroundings  they 
must  be  more  irresistible  than  ever." 

DO  YOUR  PART  AND  DO  IT  NOW.  TELL 
YOUR  CONGRESSMAN  HOW  YOU  STAND  ON 
THE  STEVENS  BILL  SO  THAT  HE  MAY 
KNOW  YOU  ARE  IN  BACK  OF  HIM.  DO  IT 
NOW! 


Boston— Oliver  Ditson  Co. 
NewYork-Chas.  H.  Ditson  &  Co. 


YEARS  of  experience  in  co-operating  with  musical  instru- 
ment dealers  particularly  fits  the  House  of  Ditson  to 
anticipate  and  fill  the  requirements  of  Victor  dealers.  We 
know  musical  instrument  conditions  and  we  help  you  in  every 
way. 

Many  Victor  dealers  handle  sheet  music  or  musical  instru- 
ments such  as  drums,  cornets,  violins,  etc.,  and  there  is  an 
advantage  here  in  a  saving  of  freight  and  express  to  those  who 
send  combination  orders  for  goods  of  both  classes. 

What  we  desire  to  impress  as  our  greatest  service,  however,  is 
the  vast  stock  of  Victor  goods  continuously  on  hand,  including 
machines,  records  and  other  supplies,  and  a  service  of  this  kind 
is  not  only  desired,  but  is  absolutely  essential  to  the  dealer  who 
wants  to  make  the  most  profits  during  the  next  two  months. 


Ditson  Victor  Service 


24 


THE  TALKING  MACHINE  WORLD. 


1  M  ;  r 1 
■ 

HARDMAN 
HALL 


INTERIOR  TALKING  MACHINE  ROOMS 

A  $  10,000  UNICO  INSTALLATION 


UNICO  DEMONSTRATING  ROOMS 
constitute  the  most  advanced  type  of 
equipment  for  the  talking  machine  and 
piano  establishment. 

MODERN  MERCHANDISING  METHODS 
are  essential  to  the  successful  merchant. 

THE  MOST  SUCCESSFUL  DEALERS 
large  and  small  throughout  the  country 
are  daily  adopting  the  Unico  System. 

WHETHER  YOUR  REQUIREMENT 
is  for  a  complete  department  or  for  but  a 
single  room  you  will  find  The  Unico 
System  to  be  your  most  economical  in- 
vestment. 

To  stimulate  your  sales,  to  increase  your 
profits,  to  develop  and  hold  new  trade 

INSTALL  THE  UNICO  SYSTEM. 


UNICO  DEMONSTRATING  ROOMS 

are  endorsed  and  sold  by  the  principal  talking  machine 
distributors.  Consult  your  distributor  today  or  mail  the 
coupon  for  full  information. 


A  MILWAUKEE'UNl 


SINGLE  ROO 


THE  UNIT  CON 

121-131  South  Thirty 


CALL    A.IND     INSPECT     OUR     MODEL   UINICO   SHOP  Du 

iiimimiiimmiiiiiiiimiiii  i  iiiimin  miHimiminiiinmiiiimiiiimi  Hum  iiiiiiiiuiiii  minium  i  i  ilium  minimum  urn  iiiiimiiiiiiiiiiiliiimiiiiii  niiiiiiinmimmi  limn  minimi  i  i  n  iimiiii  imiiin  i  miinii  iiuiniiiui  imiiiiiimii  niimiii  uiiuim  mi  iiiiiiiiiiiimiim 


THE  TALKING  MACHINE  WORLD. 


25 


*OOMS— COST  .$1,458.75 


EXTERIOR  PLAYER  DEMONSTRATING  ROOMS 

26  ROOMS  FOR  TALKING  MACHINES,  PIANOS  and  PLAYER  ROLLS 


UNICO  DEMONSTRATING  ROOMS 
Sound  proof — Elastic— Dust  proof.  Com- 
pletely finished,  glazed  and  fitted  before 
shipment. 

PATENT  SECTIONAL  UNIT  CON- 
STRUCTION: Interlocking  sections 
quickly  assembled  without  screws,  nails, 
cutting  or  fitting.  Rearranged  in  size,  plan 
or  location  as  often  as  desired  without 
delay  or  expense. 

UNICO  DEMONSTRATING  ROOMS 

are  carried  in  stock  for  immediate  ship- 
ment. Eight  artistic  designs.  Five  stand- 
ard finishes. 

Send  for  pamphlet  giving  216  plan  and  price 
combinations  ranging  from  $75.80  to 
$1,329.75.  Then 

START  THE  NEW  YEAR  RIGHT 
INSTALL  THE  UNICO  SYSTEM 


)N — COST  $75.80 


riON  COMPANY 

ILADELPHIA,  U.  S.  A. 


Date 


The  Unit  Construction  Company, 

121-131  So.  31st  St„  Philadelphia,  Pa. 
Kindly  send  full  information  about  the  Unico  System.   The  dimensions 

of  our  store  (or  dept.)  are  We  now  have  demonstrating 

rooms.  We  desire  to  install  rooms  in  size  

Our  distributors  are    

Signed  


lities 

II  :  1 1 1 1 N I M  :  i  I .  I ; .  I . . !  i  .  i ;         1 1 : : :  i  i " . !  i  l :  1 1  ■  ■ '  i  ! :  i 


CLIP     THE     COUPON-MAIL  TODAY 

iiiiiiiiiiiiiiiiiiiiiiiHiiiilrt^ 


26 


THE  TALKING  MACHINE  WORLD. 


APPOINTED  ADVERTISING  MANAGER. 

Landay  Bros.,  the  Well-known  Victor  Distrib- 
uters, Announce  the  Appointment  of  Her- 
man A.  Harris  as  Advertising  Manager  of 
Their  Company — Has  Had  Wide  Experience. 


Landay  Bros.,  New  York,  the  well-known  Victor 
distributers,  have  announced  the  appointment  of 
Herman  A.  Harris  as  advertising  manager  of  the 

company.  Mr.  Harris 
assumed  his  new  duties 
a  few  weeks  ago  and 
was  responsible  for  the 
splendid  Christmas  ad- 
vertising which  Landay 
Bros,  used  in  the  local 
newspapers. 

Mir.  Harris  is  a  prac- 
tical advertising  man  in 
the  true  sense  of  the 
word,  having  been  asso- 
ciated with  the  advertis- 
H.  A.  Harris.  jng  world  in  various  di- 

visions. For  some  time  he  was  a  copy  writer  for 
the  David  Williams  Co.,  New  York,  prominent 
technical  and  trade  paper  publishers,  subsequent  to 
which  he  was  connected  with  the  American  Litho- 
graph Co..  the  largest  concent!  of  its  kind  in  the 
world.  Before  joining  Landay  Bros.  Mr.  Harris 
was  a  member  of  the  staff  of  the  Bates  Advertising 
Agency,  where  he  handled  a  number  of  important 
accounts. 

In  addition  to  taking  care  of  Landay  Bros.'  gen- 
eral publicity,  which  has  reached  large  proportions 
during  the  past  year,  Mr.  Harris  will  co-operate 
with  Landay  dealers  in  the  preparation  of  their 
advertising  campaigns.  The  remarkable  success 
which  Landay 's  have  achieved  during  the  past  few 
years  is  attributable  in  a  large  measure  to  the  ex- 
cellent advertising  which  they  have  used,  and  as 
the  experience  gained  from  this  advertising  is  at 
the  service  of  Landay  dealers,  there  will  doubtless 
be  considerable  interest  aroused  by  the  details  of 
the  1916  wholesale  campaign  of  Landay  Bros., 
which  will  be  announced  later. 


TIFFANY  MOTOR  CO. 

^^^=^^^=  MANUFACTURERS  OF  ELECTRIC  MOTORS  FOR  TALKING  MACHINES  ===== 


75  FULTON  ST. 


NEW  YORK  CITY 


FOREIGN  RECORD  BUSINESS 


Being  Carefully  Developed  by  Columbia  Co. — 
New  and  Attractive  Hangers  Issued  Each 
Month — Records  in  13  Different  Languages. 


of  the  most  pleasing  features  of  our  year's  sales 
was  the  many  repeat  orders  we  received  for  Nyacco 
metal  back  albums,  which  have  won  praise  from 
our  dealers  throughout  the  country." 


The  international  record  department  of  the  Co- 
lumbia Graphophone  Co.,  formerly  named  the  for- 
eign record  department,  has  been  achieving  re- 
markable results  the  past  few  months,  and  the 
valuable  co-operation  which  it  has  extended  Co- 
lumbia dealers  has  resulted  in  the  steady  increase 
of  foreign  record  sales. 

This  department  recently  sent  out  to  Columbia 
'dealers  a  very  attractive  record  hanger  featuring 
the  foreign  records  for  January.  It  is  planned  to 
issue  new  hangers  each  month,  and  the  designs  will 
be  different  for  each  list.  Over  sixty  records  are 
being  issued  monthly,  and  it  is  not  uncommon  to 
have  records  in  thirteen  different  languages  repre- 
sented in  a  month's  selections.  There  is  now  in 
course  of  preparation  a  detailed  plan  of  service 
which  will  be  at  the  disposal  of  Columbia  dealers 
during  1916  to  aid  them  in  building  up  this  impor- 
tant branch  of  their  business. 


BREAKS  HOMESICK  SPELL. 

Hoolock   Gibbon    Perks   Up   Amazingly  When 
He   Hears   His  Own  Jungle  Talk. 


CLOSED  BANNER  YEAR. 

"Nineteen-fifteen  was  the  best  year  in  our  his- 
tory," said  Philip  A.  Ravis,  vice-president  of  the 
New  York  Album  &  Card  Co.,  manufacturer  of 
Nyacco  record  albums.  "We  have  greatly  in- 
creased our  manufacturing  facilities  during  the 
past  few  months,  and  as  1916  gives  every  indica- 
tion of  being  a  prosperous  year  for  all  branches  of 
the  industry,  we  have  added  to  the  equipment  of 
our  plant  so  that  it  can  handle  customers'  orders 
with  even  greater  promptness  and  dispatch.  One 


There  is  such  a  thing  as  being  too  exclusive,  and 
Hoolock  Gibbon,  of  Borneo,  found  it  was  nearly 
killing  him.  He  is  the  nearest  thing  there  is  to  a 
man  that  isn't.  Up  in  the  Bronx  Zoo,  in  New 
York,  he  has  had  a  cage  all  to  himself — like  an 
imprisoned  prince. 

He  doesn't  talk  low  monkey  talk,  anyway.  But 
he  was  getting  very  homesick.  And  the  war  made 
it  impossible  for  Curator  Ditmars  to  import  any 
individual  of  Gibbon's  own  social  class. 

Ditmars'  heart  went  out  to  the  languishing  Hoo- 
lock Gibbon,  so  he  put  a  phonograph  in  his  cage, 
and  when  Hoolock  sang  wistful  jungle  songs  or 
chattered  to  himself,  as  perforce  one  must  talk  to 
himself  or  go  mad,  the  phonograph  took  down 
every  word  of  it. 

Then  the  curator  turned  on  his  own  stuff  at  him. 
Hoolock  talked  hack  to  the  machine  gaily,  perked 
up  amazingly,  ordered  a  double  portion  of  bananas 
for  supper,  whereas  his  appetite  has  hitherto  been 
very  poor,  and  last  night  he  was  singing  glee  songs 
of  Borneo  to  the  little  box  that  had  in  it  the  spirit 
of  home. 


RESPECTFULLY  SUBMITTED. 

Why  doesn't  somebody  put  the  voice  of  the  peo- 
ple on  a  few  graphophone  records? — Exchange. 


Reputations  will  be  WON  and  LOST  in  1916 

Manufacturers  and  dealers  will  enjoy  a  tremendous 
business  in  1916,  but  upon  the  service  that  they  render 
and  the  quality  of  the  goods  that  they  sell  will  rest 
their  business  future. 

We  are  not  only  preparing  for  a  demand  far  greater 
than  we  have  ever  enjoyed  before  but  also  for  an 
even  greater  degree  of 


quality  than  we  have 
yet  reached.  Salter 
Cabinets  have  been 
Quality-Built  for  many 
years  and  always  will  be. 

Here  are  two  of  our 
styles  that  always  sell 
well. 


Colonial  Style   No.   750  Salter  Cabinet. 

Height  34  ins.;  Top,  21%  x  ins.     Large  enough 

to  hold  Victor  IX,  Columbia  ''Favorite, "  or  any  number 
machine.  Felt-lined  compartments  hold  90  records. 
Wood  Rack.  152  records. 


What  Catalogs  shall 
we  send  you? 


Style  166  Salter  Cabinet. 

Height,  30  ins.;  Top  is  25x  20  ins.  Will  hold  any 
sized  machine.  Records  can  be  laid  on  front  when 
down.  Felt-lined  compartments  hold  52  Records. 
Wood  rack  holds  96.  Any  color  of  mahogany  or 
oak. 


SALTER  MFG.  CO. 


JOHN  F.  MORTENSEN 
President 


337-39  N.  Oakley  Blvd 

CHICAGO 


THE  TALKING  MACHINE  WORLD. 


27 


II  you  have  not  yet  equipped  yoursell  to 
supply  Columbia  Records  by  Ysaye, 
Holmann,  Casals— three  ol  the  world's 
leading  instrumentalists— you  are  miss- 
ing a  considerable  portion  ol  your 
rightlul  income. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  thote 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


PUSH  THE  STEVENS  BILL. 

National  Association  of  Talking  Machine  Job- 
bers Makes  Another  Strong  Appeal  to  the 
Trade  in  Support  of  the  Measure. 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  January  8.— The  National  Asso- 
ciation of  Talking  Machine  Jobbers,  through  its 
secretary,  E.  C.  Rauth,  of  this  city,  again  urges  all 
Victor  dealers  and  merchants  generally  to  take  off 
their  coats  and  hustle  for  the  Stevens  -  Bill,  which 
was  reintroduced  in  Congress  on  December  1-1, 
1915,  by  the  Hon.  William  A.  Ayres,  of  Kansas. 
This  will  be  very  essential  if  the  merchants  of  the 
country  are  going  to  improve  business  conditions 
and  protect  themselves  from  the  mail  order  houses 
and  chain  stores. 

The  opposition  are  working  like  beavers  to  defeat 
this  measure,  but  if  the  dealers  will  do  their  share 
we  will  win  out  at  this  coming  session  of  Congress. 

If  you  have  not  already  pledged  your  Congress- 
man, write  him  again  and  again  until  you  have  his 
definite  reply — either  that  he  is  for  or  against  the 
bill. 

The  opposition  are  contending  that  the  Stevens 
Bill  will  operate  to  create  a  monopoly  on  trade- 
marked  goods.  The  bill  explicitly  states  that  its 
provisions  shall  not  apply  to  any  article  that  is 
produced  or  controlled  by  a  monopoly. 

The  following  editorial  from  the  St.  Louis  Post- 
Dispatch  proves,  conclusively,  that  the  standard 
price  would  not  work  to  the  advantage  of  a  mon- 
opoly : 

"a  congressional  automobile  trip." 

"An  unnamed  Missouri  Congressman  had  a  sin- 
gular experience  in  driving  from  this  State  to 
Washington  City  by  motor  car.  He  left  with  a 
tankful  of  gasoline  for  which  he  paid  11  cents  a 
gallon,  but  as  he  renewed  his  supply  en  route  the 
price  he  was  compelled  to  pay  increased  with  a 
regularity  suggesting  that  for  every  100  miles 
traveled  toward  the  East  one  cent  a  gallon  is 
added  to  gasoline  co.st.  The  last  stage  of  his  jour- 
ney into  the  capital  was  made  on  gasoline  for 
which  he  had  to  pay  21  cents. 

The  "Congressman  is  curious  to  know  why,  in 
going  from  Missouri  to  the  District  of  Columbia, 
the  cost  of  running  a  motor  car  should  practically 
be  doubled,  and  may  take  means  to  find  out.  Of 
course,  it  is  not  explained  by  the  transportation 
charges  on  the  refined  gasoline.  He  will  discover 
that  the  principal  reason  is  a  difference  in  com- 
petitive conditions.  In  the  Mississippi  Valley 
Standard  Oil  has  rivals  it  is  anxious  to  put  out  of 
business." 


TALKING  MACHINE  STOCK  DIVIDENDS. 


Announcement  has  been  made  of  a  new  dividend 
of  1%  per  cent,  on  stock  of  the  American  Gramo- 
phone Co.,  which  will  aggregate  $45,981.  The 
American  Graphophone  Co.  has  declared  a  dividend 
of  a  similar  per  cent.,  the  total  amount  to  be  paid 
to  stockholders  being  $98,531. 


The  Lorimer-Hicks  Phonograph  Co..  of  Piqua. 
O.,  has  completed  the  removal  of  its  plant,  from  its 
former  location  on  West  Ash  street  to  Troy,  O. 


BANQUET  OF  BUFFALO  ASSOCIATION.   EDISON  TONE  TEST  IN  INDIANAPOLIS. 

Annual  D.nner  to  Be  Held  Next  Month  at  the  Over  1,000  People  Expected  to  Witness  Edison 
Statler  Hotel — Association  Comes  Out  in  Diamond  Disc  Demonstration  in  That  City — 
Support  of  Stevens  Bill  for  Fixed  Prices.  Elizabeth  Spencer  Will  Be  Star  Feature. 

(Special  to  The  Talking  Machine  World.) 

Buffalo,  N.  Y.,  January  8.— The  members  of 
the  Talking  Machine  Dealers'  Association  of  Buf- 
falo are  now  making  ready  to  celebrate  the  most, 
successful  year  in  the  association's  career  with  the 
annual  banquet  to  be  held  at  the  Hotel  Statler  early 
in  February,  on  a  date  yet  to  be  fixed,  although 
Wednesday  evening,  February  2,  has  been  sug- 
gested as  the  fitting  time. 

W.  J.  Bruehl,  T.  A.  Goold  and  A.  Biseinger  form 
the  committee  in  charge  of  the  arrangements  and 
are  expected  to  provide  some  excellent  entertain- 
ment. The  speakers  will  include  representatives 
from  the  headquarters  of  the  prominent  manufac- 
turing companies. 

The  Talking  Machine  Dealers'  Association  of 
Buffalo  is  lined  up  solid  in  support  of  the  pending 
Stevens  bill  for  the  maintenance  of  prices,  and  the 
members  of  the  association  have  urged  the  legis- 
lative representatives  in  their  various  districts,  in 
and  out  of  the  city,  to  support  the  measure.  Sev- 
eral prominent  legislators  have  already  agreed  to 
give  their  support. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  January  8. — With  800  accept- 
ances already  received,  the  Edison  Shop  is  expect- 
ing to  entertain  more  than  1,000  persons  at  a 
demonstration  of  the  Edison  Diamond  Disc  phono- 
graph which  will  be  given  in  the  Riley  Room  of  the 
Claypool  Hotel  Monday  night.  As  in  similar  dem- 
onstrations which  have  been  given  the  Edison 
machine  in  other  cities,  Elizabeth  Spencer,  the 
soprano,  will  feature  the  concert  by  the  tone  test 
demonstration. 

This  invitational  concert  is  only  another  feature 
which  has  brought  so  much  favorable  attention  to 
the  Edison  Shop,  which  is  owned  by  the  Kipp-Link 
Phonograph  Co.,  distributers  of  the  Edison  ma- 
chine. 

The  Edison  Shop  has  been  giving  concerts  in  its 
concert  hall  which  have  been  well  attended.  This 
week  the  records  of  Christine  Miller  were  featured. 
Arch  Olds,  manager  of  the  Edison  Shop,  reports 
that  the  public  has  displayed  great  interest  in  the 
matinee  concerts. 


Articles  of  incorporation  have  been  filed  for  the 
Fremont  Manufacturing  Co.  by  E.  M.  Titus,  F.  S. 
Gannon,  Jr.,  and,  W.  H.  Seibert,  of  2  Rector  street, 
this  city.  The  new  concern  is  capitalized  at  $200,- 
000,  and  will  manufacture  talking  machines. 


Christman  Sons,  who  recently  opened  new  ware- 
rooms  at  753  Sixth  avenue,  New  York,  have  ar- 
ranged to  handle  the  Edison  Diamond  Disc  line, 
and  a  number  of  sound-proof  demonstration  rooms 
are  now  being  constructed  to  properly  present  this 
high-class  line.  Newspaper  advertising  will  fea- 
ture the  Edison  Diamond  Disc  phonograph. 


The  Majority  of 

Cabinet  Machine  Makers 

have  found  from  actual  experience  that  the 
most  economical  and  convenient  packing 
cases  for  them  to  use  are  the  famous 


ATLAS 


3-PLY 
VENEER 


PACKING  CASES 


Over  seventy-five  per  cent,  of  the  cabinet  machines 
made  are  packed  in  these  northern  hard-wood  veneer 
cases  with  clear  spruce  cleats.  I  here  must  be  a  good 
reason — the  fact  is  there  are  many  excellent  reasons. 

We  will  gladly  furnish  convincing  facts  concerning  the 
superiority  of  Atlas  cases.    Write  today — only  a  card  is  necessary. 

NELSON  &  HALL  COMPANY 


MONTGOMERY  CENTRE 

New  factory  at  Camden,  New  Jersey 


VERMONT 


28 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Philadelphia  And  Locality 


(Special  to  The  Talking  Machine  World.) 

Philadelphia,  Pa.,  January  8.— The  Philadelphia 
talking  machine  trade  closed  the  biggest  holiday 
business  it  ever  experienced.  Many  firms  doubled 
their  business  of  last  year,  and  all  the  firms  were 
limited  to  the  amount  of  goods  they  were  able  to 
receive,  and  this  was  in  no  way  nearly  equal  to 
the  demand.  One  thing  which  the  dealers  as  a 
whole  express  is  the  patience  of  their  customers 
in  recognizing  conditions,  the  dealers  willing  to 
share  with  the  jobbers  and  the  public  willing  to 
patiently  wait,  and  it  is  this  consideration  that  has 
made  trade  active  ever  since  Christmas.  The  fac- 
tories shipped  goods  to  the  local  dealers  at  the 
eleventh  hour.  This  was  rather  a  hardship,  for  it 
kept  firms  unable  to  keep  their  promises,  but  they 
did  the  best  they  could  and  worked  until  a  late 
hour  Christmas  Eve  to  get  out  the  machines  that 
came  to  their  stores  late  on  the  afternoon  of  the 
24th. 

C.  J.  Heppe  &  Son  tell  me  that  the  Victor  Co. 
delivered  to  them  about  ninety  machines  on  Decem- 
ber 24  at  5  o'clock  in  the  afternoon,  but  they  put 
every  one  to  work,  and  before  the  store  closed  the 
day  before  Christmas  every  machine  was  delivered. 
Many  other  firms  received  large  stocks  at  the  same 
time,  but  some  of  them  were  not  able  to  get  them 
out  Christmas  Eve,  and  the  delivery  wagons  were 
compelled  to  work  Christmas  Day. 

This  was  undoubtedly  the  banner  Christmas,  and 
probably  it  will  never  be  possible  again  to  duplicate 
it.  With  records  the  conditions  were  not  as  bad, 
for  the  firms  had  laid  in  big  stocks  and  the  fac- 
tories seemed  to  have  this  part  of  their  business  in 
better  command. 

Louis  Buehn  &  Co.  reported  that  their  business 
was  "overpowering"  in  December.  In  fact,  their 
business  for  the  entire  year  was  greatly  in  excess 
of  any  previous  year.  They  say  that  although  they 
were  unable  to  receive  a  sufficient  number  of  ma- 
chines during  December  to  fill  all  their  orders  from 
the  dealers  complete  they  received  practically  no 
cancelations,  which  was  most  gratifying  to  them. 
On  the  other  hand,  there  is  still  a  large  shortage 
in  machines  and  they  believe  that  this  condition  will 
continue  for  some  time  to  come. 

The  Edison  dictating  machine  had  a  very  heavy 
business  in  Philadelphia  in  December,  and  while 
they  supplied  this  machine  to  a  great  many  firms 
the  month  brought  them  many  orders  and  pros- 


Penn  Phonograph  Co. 

VICTOR 

The  Penn  is  mightier  than  the  sword,  it  stands  for 
right  service.  We  know  what  you  want  and  your  first 
order  will  prove  it.  If  you  want  service  on  "shorts" 
during  the  rush  of  the  next  few  weeks,  'phone  us  and 
we'll  deliver.    Victor  Records  a  specialty. 


PHILADELPHIA 


PENNA. 


pects  for  the  new  year  after  the  firms  began  read- 
justing things.  Among  some  of  the  leading  firms 
supplied  with  the  Edison  in  December  were  the 
United  States  Navy,  seventeen  to  the  Franklin 
D'Olier  Co. ;  a  number  of  machines  to  the  Frank 
H.  Stewart  Co. ;  to  Eugene  McGuckin ;  to  Arthur 
Thomas ;  seven  machines  to  D.  L.  Ward,  the  paper 
firm;  a  large  number  to  the  True  Shape  Hosiery 
Co.,  the  Philadelphia  Dye  Works  and  many  other 
prominent  firms. 

N.  C.  Durand,  vice-president  of  Thomas  A. 
Edison,  Inc.,  division  of  the  Edison  dictating  ma- 
chines, was  a  Philadelphia  visitor  the  past  week. 
January  has  already  started  in  brisk,  the  firm  hav- 
ing sold  forty-three  machines  the  first  week. 

The  Penn  Phonograph  Co.  reports  that  its  De- 


1864— ESTABLISHED  OVER  HALF  A  CEMTURY-1916 

VICTOR  DEALERS 

Send  your  orders  for  Victor  Records  to 

NEfMANN 

for  the  best  Victor  Service  in  the  East 


We  are  now  booking  orders  for  Victrolas, 
all  types,  for  early  deliveries. 
May  we  serve  you  ? 


WEYMANN  &  SON,  Inc. 

VICTOR  DISTRIBUTORS 
1010  Chestnut  Street  Philadelphia,  Pa. 

We  Are  Filling   Record  Orders  Practically  lOO  Per  Cent. 


cember  business  was  very  big,  and  in  spite  of  this 
the  company  was  unable  nearly  to  meet  the  wants 
of  its  dealers  and  the  public.  The  heavy  shipment 
that  came  to  it  the  afternoon  before  Christmas 
day  was  sent  to  near-by  stores,  thus  helping  out 
these  firms,  which  had  been  driven  almost  to  despair. 
The  company's  Christmas  business  was-  very  much 
better  than  any  previous  year.  It  is  expecting  a 
very  large  record  business  for  the  next  few  months 
and  is  placing  orders  accordingly.  It  has  every 
facility  for  handling  a  tremendous  stock  of  records 
and  is  going  to  lay  in  a  very  large  supply. 

Louis  Buehn  &  Co.  are  at  work  removing  their 
shipping  and  packing  department  from  the  base- 
ment of  their  warerooms  to  the  first  floor. 

Walter  Eckhart,  manager  of  the  Pennsylvania 
Talking  Machine  Co.,  went  to  New  York  at  the 
end  of  last  week  to  see  what  arrangements  could 
bt  made  to  get  more  stock  in  Philadelphia.  Mr. 
Eckhart  was  almost  as  bad  off  this  year  with  the 
Columbia  as  were  other  firms  with  the  Victor,  not 
being  able  to  get  nearly  enough  machines  to  supply 
his  trade.  He  has  built  up  a  tremendous  business 
in  this  territory,  and  unless  he  is  able  to  get  more 
goods  it  will  be  useless  for  him  to  attempt  to  hold 
it.  The  company  had  a  remarkable  business  in 
December.  It  was  greatly  ahead  of  1914,  and  in 
spite  of  that  seemed  most  discouraging  in  the 
amount  of  business  that  was  lost  through  inability 
to  get  goods.  Mr.  Eckhart  states  that  when  he 
says  that  the  company  had  an  increase  of  100  per 
cent,  the  past  December  it  means  a  whole  lot,  for 
its  December  of  1914  was  very  big.  It  finds  one 
gratification  in  the  fact  that  its  dealers  have  been 
most  considerate  in  their  attitude  in  view  of  the 
existing  conditions,  and  seem  to  be  willing  to  make 
the  best  of  the  situation,  which  is  prompted  no 
doubt  by  their  recognition  of  the  equitable  way  in 
which  the  company  made  distribution  of  the  goods 
it  had  on  hand. 

Mr.  Eckhart  takes  a  rather  cautious  view  of  the 
future  when  he  says:  "We  do  not  dare  let  our 
men  get  on  the  firing  line  until  we  are  assured  of 
more  product.  The  question  of  business  is  a  small 
matter.  Our  shortage  has  been  in  everything;  not 
only  in  machines  but  in  records,  even  down  to 
catalogs.  We  are  very  grateful  that,  under  the 
conditions,  we  have  been  able  to  hold  the  good 
will  of  our  accounts.  It  seems  that  of  late  all  the 
{Continued  on  page  30.) 


THE  TALKING  MACHINE  WORLD. 


29 


BALDWIN  LOCOMOTIVE  ^ 

at  about  118.    What  was  it  a  few  months  ago? 

Is  there  any  difference  between  buying  an  advanc- 
ing stock  and  selling  VICTOR  goods?  You  must 
buy  them— somewhere.  Selling  Victor  records  during 
January  and  February  to  all  the  machine  sales  in 
December  offers  an  opportunity  of  unusual  profits. 

Records  cannot  be  sold,  except  in  few  instances, 
unless  the  customer  hears  the  selection.  You  cannot 
take  "advance"  orders;  you  cannot  describe  "how 
good"  any  number  is;  you  cannot  do  anything  but 
actually  DEMONSTRATE  the  record. 

Get  the  records  from  Buehn. 
Buehn  Service  provides  all 
records  when  you  want  them. 
It  is  clean-cut,  compact  service, 
with  the  aim  of  YOUR  satisfac- 
tion foremost. 

Safe  to  say  that  you  can  make 
up  a  list  of  a  thousand  (1,000) 
or  more  records,  and  you  can 
GET  them  as  fast  as  hands  can 
pick  them  from  the  racks. 

Buehn  Service  is  intelligent, 
efficient,  complete  and  trust- 


RECORD  orders  are  filled 
as  complete  as  factory 
deliveries  to  us  permit. 
Send  your  record  orders  to 
us  and  orders  for  the  differ- 
ent types  of  Victor  machines. 
Orders  for  repair  parts  and 
accessories  are  filled  prompt- 
ly and  correctly. 

Test  us  with  any  size  of 
order  —  small  or  large  —  so 
you  can  see  that  Buehn  Vic- 
tor Service  means  a  co-opera- 
tion that  is  modern  in  every 
characteristic. 


We  will  guarantee  a  larger 
percentage  than  any  other 
jobber. 


worthy. 


The  Louis  Buehn  Co. 

Philadelphia 

Exclusively  WHOLESALE 
Victor  Distributors 


30 


THE  TALKING  MACHINE  WORLD. 


THE  PULLING  TEST-THE  STRENGTH  IS  THERE 

THE  STRONGEST  ALBUM  MADE  at  anywhere  near  its  low  price 


Q 

H 
O 

Z  E-i 

H  > 

03  5 


o 


C3 


PATENT  APPLIED  FOR 


Strength  at  the  Stress  and  Strain  Point.    Practically  Unbreakable  for  Regular  Usage. 


THE  WELL-KNOWN  "NATIONAL"  RECORD  ALBUMS  ARE  ALWAYS  THE  LEADERS 


THE  ONLY  CONVENIENT  AND  SAFE  WAV  TO  PROTECT  DISC  RECORDS 

These  Albums  will  pay  for  themselves  in  a  short  time  by  preserving  Records.      When  full  the  Albums  are  flat 
and  even  like  books.    They  will  fit  in  a  library  cabinet  or  book  case,  or  they  will  lie  flat  on  one  another. 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  cabinets  Nos.  X  and  XI.  We  also  make  Albums 
containing  17  pockets.    With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 

For  durability,  finish  and  artistic  design,  our  Albums  have  no  equal.  They  are  made  in  the  most  substantial  manner  by  skilled 
workmen.    We  sell  our  superb  Albums  at  big  discounts  to  meet  competition.    Shall  we  quote  prices  ? 

THESE  ALBUMS  ARE  THE  BEST  FOR  VICTOR,  COLUMBIA  AND  ALL  OTHER  DISC  RECORDS 

NATIONAL  PUBLISHING  CO.,  239  s.  American  st.,  PHILADELPHIA,  PA. 


TRADE  NEWS  FROM  PHILADELPHIA. 

(Continued  from  page  28.) 

machines  we  were  able  to  keep  in  stock  here  were 
just  sufficient  for  demonstration  purposes." 

The  Columbia  Dictaphone  business  in  December 
was  also  very  large,  and  the  managemesit  is  highly 
gratified  that  it  was  able  to  gets  its  100  per  cent, 
increase  over  the  corresponding  month  of  the  pre- 
vious year,  for  such  a  thing  is  naturally  becoming 
harder  all  the  time.  With  the  addition  of  two 
more  salesman  to  the  city  force,  the  company  be- 
lieves it  is  in  fine  shape  for  1916. 

Blake  &  Burkart,  the  big  handlers  here  of  the 
Edison,  enjoyed  a  tremendous  holiday  business,  and 
enter  the  new  year  with  most  encouraging  pros- 
lects.  This  firm  has  fought  hard,  and  its  own 
energy  has  been  the  reason  for  its  gratifying 
success.  They  are  about  to  occupy  the  whole  of 
the  first  flooT  of  their  present  building,  which  will 
double  their  floor  space  and  give  them  a  fine  con- 
cert hall.  They  expect  to  do  considerable  campaign 
work  in  this  line  during  the  next  two  months,  for 
they  believe  it  is  the  only  way  for  them  to  get  in 
direct  contact  with  the  people.  All  of  the  Philadel- 
phia Edison  dealers  seem  to  have  done  a  very  satis- 
factory Christmas  business. 

The  Philadelphia  talking  machine  dealers  to  a 
man  deeply  deplore  the  death  of  the  editor  of  The 
Talking  Machine  World,  for  they  believe  that 
through  his  enterprise  in  their  behalf  very  much 
good  has  been  accomplished.  Mr.  Eckhart  tells  me 
he  was  very  much  shocked  when  he  heard  the  sad 
news,  for  he  counted  Mr.  Bill  one  of  his  warmest 
friends,  and  will  always  remember  with  great  pleas- 
ure their  many  talks  on  the  business  and  the  much 
good  advice  he  received  from  the  late  editor — in 
fact,  every  member  of  the  trade  was  greatly 
shocked  and  greatly  lamented  the  news  of  his  death. 


Proprietor  Goldberger  has  moved  his  Detroit 
phonograph  salesroom  from  238  Gratiot  avenue  to 
newer  and  more  commodious  quarters  at  16? 
Gratiot  avenue. 


A  WONDERFUL  JOURNAL. 

The  twelfth  and  final  number  of  the  eleventh 
volume  of  The  Talking  Machine  World  reaches 
my  desk  while  this  column  is  being  prepared  for 
our  Talks  this  week.  In  my  opinion  The  Talking 
Machine  World  is  the  most  wonderful  journal  of 
its  kind  in  existence.  It  has  a  field  all  its  own  and 
any  competitor  attempting  to  enter  the  field  might 
as  well  prepare  an  advance  obituary  of  itself.  The 
World,  aside  from  being  the  pioneer  in  the  field  of 
the  talking  machine  industry,  has  done  more  than 
any  other  power  in  bringing  manufacturer  and 
dealer  together.  It  is  in  this  journal  that  all  of  the 
manufacturers  of  talking  machines,  records,  sup- 
plies and  everything  entering  into  the  making  of 
talking  machines,  are  brought  into  touch  with  deal- 
ers over  the  entire  world  where  the  talking  ma- 
chine is  known  or  sold.  It  is  a  magazine  that  keeps 
the  live  dealer  fully  posted  on  all  that  is  new  in 
the  industry  and  is  a  magazine  that  does  not  hesitate 
to  recommend  or  condemn  a  product  with  all  the 
vigor  at  its  command.  The  World  is  a  wonderful 
journal  at  a  dollar  a  year.  It's  worth  a  dollar  a 
single  number  to  any  dealer.  Of  the  hundreds  of 
journals  and  magazines  reaching  this  office  within 
the  course  of  the  month  there  is  one  valued  above 
all  the  rest,  and  that  is  The  Talking  Machine 
World.     I    congratulate   the   publishers   of  The 


World,  and  will  look  forward  with  interest  to  the 
succeeding  number  of  the  twelfth  volume. — R.  E. 
Cord,  in  the  Camden  Daily  Courier,  December  22, 
1916. 


ANNOUNCES  SUCCESS  WITH  HIS  LINE. 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  January  10. — J.  P.  Fitzgerald, 
sales  manager  of  the  Artophone  Co.,  454  North 
Boyle  avenue,  announces  that  his  company  is 
achieving  a  success  with  the  Artophone  that  has 
exceeded  his  fondest  hopes.  The  holiday  sales  of 
the  Artophone  were  so  great  as  to  make  the  most 
strenuous  demands  upon  the  factory  output.  The 
Artophone  is  equipped  with  all  the  standard  fea- 
tures, and  in  addition  is  said  to  possess  an  un- 
usually large  sound-developing  chamber,  with  a 
resultant  round  and  mellow  tone.  The  machine 
stands  45%  inches  high,  is  24%  inches  deep  and 
18y2  inches  wide.  The  Artophone  is  made  in  any 
finish. 


The  East  Detroit  Music  House,  336  Gratiot  ave- 
nue, Detroit,  has  secured  the  local  agency  for  the 
Sonora  phonograph. 


Frank  Schultz,  who  has  opened  a  new  piano 
store  at  5354  Seventh  avenue,  Brooklyn,  N.  Y.,  is 
also  handling  talking  machines. 


We  Are  in  the  Market 

For  Talking  Machine  Notes,  Leases 
and  Contracts  Held  by  Responsible 
Dealers  and  Manufacturers.  Will 
Pay  the  Highest  Percentage. 

EMPIRE  SECURITY  COMPANY 

208  S.  LA  SALLE  ST.  CHICAGO 


Give  us  a 


Chance ! 


Let  Some  One  Run  What  Can  Run!" 


as  the  Rabbit  said!  Let  some  one  serve  you  that  can 
serve  you — the  spryest,  swiltest,  speediest  service  that 
ever  hustled  a  package  of  records  to  the  express  office! 
Rip!  Your  letter  or  telegram  is  opened!  Scratch! 
Swish!  Bang!  Your  order  is  entered,  filled  and  on 
its  way!  No  lost  motion!  No  excuses!  Just  smooth, 
efficient  action! 

C.  The  fact  that  we  are  jobbers  exclusively  helps 
materially!  We  do  one  thing  and  do  it  well!  And, 
incidentally,  we  never  compete  with  our  customers. 


Koerber-Brenner  Company 


Harry  G.  Koerber 
President  &  Treasurer 


Victor  Distributors 
Saint  Louis 


Edwin  C.  Rauth 

Vice-President  &  Secretary 


We'll  Break  the 
Speed  Limits! 


JUST  ASK  us  to  give  you  an  example^of  our 
S.  O.  S.  (Speed-Order-Service)  when  next  you 
need  Victor  Records.  We'll  have  your  order 
entered,  assembled  packed  and  on  its  way  within  two 
hours  from  the  time  we  open  your  envelope!  Yet 
there'll  be  nothing-  heedless  or  careless  about  it — every 
item  is  packed  with  utmost  care,  but  without  lost 
motion  or  wasted  moments. 

One  of  the  largest  assortments  of  Victor  Records 
in  the  entire  country  is  here,  backed  by  a  thoroughly 
systematized  shipping  service  that  we've  never  seen 
surpassed! 

The  central  location  of  St.  Louis  makes  it  the  log- 
ical place  for  you  to  buy — a  fact  we'll  be  glad  to 
demonstrate  by  means  of  your  next  order.  Just  send 
it  to  us  and  compare  the  time  it  takes  with  the  time 
required  from  any  other  shipping  point! 


Koerber-Brenner  Company 

Victor  Distributors 


Harry  G.  Koerber 
President  &  Treasurer 


Saint  Louis 


Edwin  C.  Rauth 

Vice-President  &  Secretary 


THE  TALKING  MACHINE  WORLD. 


31 


TRAD  E  MARK 


TONE  ARMS,  SOUND  BOXES,  ELBOWS,  TONE  ARMS  AND  SOUND  BOX 
ATTACHMENTS  AND  TONE  ARM  SUPPORTS  OR  BASES 

may  be  die-cast  by  the  Acme  process,  when  used  in  quantities,  giving  you  a  beautiful  and  accurate  product  at  less 
cost  than  if  the  same  parts  were  made  out  of  tubing  or  sand  castings.  The  parts  have  a  perfect  finish  and  fit  and  are 
delivered  by  us  unplated,  but  otherwise  ready  for  assembly.  We  have  had  years  of  special  experience  in  phonograph 
work,  and  will  co-operate  with  you  in  the  matter  of  design  when  desired.  Submit  models  for  estimate,  stating  quanti- 
ties vou  will  order. 

ACME  DIE  CASTING  CORPORATION 
Bush  Terminal  Building  5,  35th  Street  and  3rd  Avenue,  Brooklyn,  N.  Y. 


LONDON  COLUMBIA  MANAGER  HERE. 


Louis  Sterling,  on  Visit  to  Headquarters,  De- 
clares That  Past  Year  Was  Record  One  for 
Company  in  Great  Britain — Prosperity  of 
Working  Classes,  Due  to  War,  Having  Effect. 


"Nineteen  hundred  and  fifteen  was  the  best  year 
in  the  history  of  the  Great  Britain  division  of  the 
Columbia  Graphophone  Co.,"  said  Louis  Sterling, 
general  manager  of  the  European  interests  of  the 
company,  who  arrived  Sunday  on  the  '"Adriatic." 
accompanied  by  Arthur  H.  Brooks,  head  of  the 
English  recording  department.  "We  not  only 
closed  the  best  year  in  point  of  sales  volume,  but 
also  the  best  in  profits,  the  entire  twelve  months' 
business  being  satisfactory  in  every  respect. 

"This  gratifying  prosperity,  notwithstanding  the 
i — •  1 


Louis  Sterling. 

European  war,  may  be  attributed  to  a  number  of 
causes,  chief  of  which  is  the  fact  that  the  working 
classes  of  Great  Britain  are  earning  more  money 
at  the  present  time  than  they  ever  earned  before, 
and  what  is  more  important,  are  spending  it  freely. 
Less  money  is  being  spent  for  beverages  and  sim- 
ilar forms  of  'amusement'  and  more  money  is 
being  spent  on  the  brightening  of  the  home.  The 
workingmen  are  buying  better  furniture  for  their 
homes,  together  with  talking  machines  and  pianos 
to  furnish  musical  entertainment  for  their  families. 

"It  should  also  be.  considered  that  the  Great 
Britain  people  as  a  whole  are  in  no  mood  to  enjoy 
visits  to  theatres  and  other  public  places.  They 
have  loved  ones  at  the  front  who  are  ever  fore- 
most in  their  minds,  and  they  prefer  to  spend  their 
spare  time  in  their  own  homes.  As  they  are  all 
working  harder  than  ever  before,  they  need  some 
form  of  amusement,  and  turn  to  the  talking  ma- 
chine as  best  suited  to  entertain  the  whole  family. 

"It  is  interesting  to  note  that  the  average  ma- 
chine sale  in  1915  was  30  to  40  per  cent,  higher  in 
price  than  the  average  sale  of  the  past  three  or 
four  years.  The  people  recognize  the  advisability 
of  owning  a  talking  machine  at  the  present  time, 
and  realize  that  they  may  as  well  purchase  a  good 
one  which  will  give  them  perfect  satisfaction. 
The  present  duty  of  35  per  cent,  levied  by  the 
English  Government  on  talking  machine  imports 
has  also  decreased  the  sale  of  the  so-called  cheap 
machines,  as  this  duty  makes  a  material  difference 
in  machine  prices.  As  we  all  know,  freight  sched- 
ules from  this  country  to  England  have  jumped  100 
to  300  per  cent.,  all  of  which  contributes  to  the 
increased  price  of  machines. 


"Record  sales  in  1915  were  enormous  and  were 
practically  double  those  of  any  preceding  year. 
Our  entire  business  showed  a  very  large  gain  over 
1914,  our  previous  banner  year,  and  we  have  every 
reason  to  expect  a  similar  condition  this  coming 
year. 

"General  conditions  in  England  are  excellent, 
contrary  to  the  reports  in  some  of  the  American 
newspapers.  There  is  a  job  for  every  man  in  Eng- 
land who  wants  work,  and  there  is  also  employ- 
ment for  those  women  who  may  desire  it.  There 
has  been  a  slight  increase  in  the  prices  of  food- 
stuffs, which  was  expected,  but  even  this  has  been 
immaterial.  There  has  been  no  increase  in  rents, 
or  any  general  advancement  in  clothing  prices.  As 
a  matter  of  fact,  the  English  workingmen  are  ap- 
proaching the  American  standard  of  living  more 
closely  than  at  any  time  in  the  past. 

"The  conscription  question  has  not  exercised  the 
slightest  influence  on  English  business  activities, 
and  instead  of  the  nation  being  divided,  as  some 
reports  may  lead  the  American  people  to  imagine, 
there  is  a  general  feeling  that  the  conscription 
measure  will  place  every  man  on  the  same  basis  as 
his  neighbor,  and  that  is  exactly  what  the  English 
people  desire." 


DEPLORE  PASSING  OF  COLONEL  BILL. 

Talking  Machine  Men  of  Twin  Cties  Looked 
Upon  Late  Editor  of  The  World  as  Friend 
of  the  Industry — Some  Expressions  of  Regret. 


EDISON  TO  BE  GUEST  OF  HONOR. 


President  Wilson  Also  Invited  to  Ohio  Society's 
Dinner. 


Thomas  A.  Edison  will  be  the  guest  of  honor  at 
the  dinner  of  the  Ohio  Society  of  New  York  in 
the  Waldorf-Astoria  Saturday  evening,  January  15. 
"Preparedness  for  Defence"  has  been  selected  as 
the  topic,  and  will  be  discussed  by  speakers  of 
national  reputation,  including  Henry  D.  Estabrook, 
the  Rev.  S.  Parkes  Cadman  and  Martin  W.  Little- 
ton.   President  Wilson  has  been  invited. 

An  unusually  large  number  of  prominent  men 
will  be  present  and  join  the  Ohioans  in  New  York 
and  from  Ohio  in  honoring  Mr.  Edison,  who  is 
a  native  of  that  State. 


(Special  to  The  Talking  Machine  World.  J 

St.  Paul  and  Minneapolis,  Minn.,  January  «. — 
Announcement  of  the  death  of  Edward  Lyman  Bill 
was  received  with  surprise  and  genuine  sorrow  by 
the  piano  men  and  the  talking  machine  dealers  of 
Minneapolis  and  St.  Paul.  '  A  brief  Associated 
Press  notice  was  all  that  the  local  papers  carried, 
but  to  the  men  who  knew  him  this  was  sufficient, 
for  they  carried  in  their  memories  all  the  eluogies 
that  could  be  said. 

Robert  O.  Foster,  of  Foster  &  Waldo,  held  a 
high  opinion  of  Mr.  Bill  as  a  writer  and  publisher, 
and  often  spoke  of  him  as  the  head  of  the  piano 
trade  writers.  Eugene  F.  O'Neill,  of  the  Beckwith- 
O'Neill  Co.,  had  known  Mr.  Bill  for  many  years, 
as  had  Laurence  Lucker,  president  of  the  Min- 
nesota Phonograph  Co.  Archie  Matheis  had  many 
pleasant  recollections  of  the  dead  author  from 
various  conventions. 

W.  J.  Dyer,  the  leading  music  dealer  of  the 
Northwest,  had  many  pleasant  recollections  of  and 
commended  always  Mr.  Bill's  stand  for  clean  ad- 
vertising. 

Even  the  dealers  who  had  not  counted  Mr.  Bill 
as  a  personal  friend  knew  of  him  by  repute  and 
deplored  his  passing  as  a  distinct  loss  to  the  trade. 


ADDITION  TO  VICTOR  PLANT. 

Ballinger  &  Perrot  are  preparing  plans  for  a 
four-story  addition,  274  by  91  feet,  and  a  six-story 
addition,  76  by  233  feet,  that  will  be  erected  at 
Front  and  Market  streets.  Camden,  for  the  Victor 
Talking  Machine  Co. 


The  Superba  Phonograph  Co.,  of  Chicago,  has 
been  incorporated  with  a  capital  of  $1,000  by  A.  A. 
Olsen,  B.  G.  Richards  and  H.  G.  Bull. 


We  Are 


Prepared 


700 — Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Nickel-plated  trimmings.  Lock 
and  key.  Rubber-tired  wheels.  Height,  30  ins. 
Top,  17x20J4  ins. 


to  make  immediate  shipment, 
from  a  large  supply  on  hand, 
of  all  styles  of  "The  Very 
Best"  Disc  Record  Cabinets 
shown  in  our  catalog.  Pros- 
perity awaits  you  in  the  New 
Year  if  you  start  it  right.  It 
is  our  earnest  wish  that  you 
enjoy  it,  so  we  are  ready  to 
tell  you  how  it  may  be  done. 

Send  for  Catalog  at  once 

SCHLOSS  BROTHERS 

637-645  West  55th  St.,  New  York 

TELEPHONE:  COLUMBUS  7947 


32 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  New  York  City  And  Vicinity 


After  closing  the  best  December  in  the  history 
of  the  talking  machine  trade  the  local  dealers 
started  the  month  of  January  with  the  natural  as- 
sumption that  a  breathing  spell  would  be  in  order, 
and  that  they  would  have  an  opportunity  to  re- 
cover from  the  strain  caused  by  the  remarkable 
activity  of  the  past  few  months.  Such  has  not 
been  the  case,  however,  as  the  great  majority  of 
the  local  distributers  and  dealers  are  at  the  pres- 
ent time  almost  quite  as  rushed  as  they  were  in 
the  holiday  season.  As  a  matter  of  fact,  January, 
1916,  is  proving  to  be  every  bit  as  good  as  the 
Decembers  of  only  a  few  years  back,  and  this 
healthy  condition  gives  every  indication  of  con- 
tinuing for  some  time  to  come. 

Shortage  More  Acute. 

There  is  only  one  topic  of  discussion  in  the  local 
trade  just  now,  and  that  is  the  tremendous  short- 
age of  stock  which  has  kept  up  unabated  for  the 
past  six  months.  The  scarcity  of  machines  is  al- 
most a  matter  of  alarm,  as  it  is  now  almost  im- 
possible to  get  certain  types  of  machines  when 
they  are  needed.  A  fair  idea  of  the  extent  of  this 
machine  shortage  may  be  gleaned  from  the  com- 
ments of  one  leading  distributer,  who  remarked 
the  other  day  that  his  company  had  on  file  unfilled 
orders  for  over  8,000  machines,  with  very  little 
prospect  of  catching  up  with  these  orders  for 
many  months  to  come. 

The  record  situation  is  somewhat  better,  but  as 
January  is  recognized  as  one  of  the  biggest  record 
months  of  the  year,  it  is  quite  likely  that  the  com- 
paratively slight  shortage  which  exists  at  the 
present  time  will  become  more  acute  by  the  end 
of  the  month.  Those  dealers  who  had  the  fore- 
sight to  place  their  record  orders  well  in  advance 
have  very  little  complaint  to  make  regarding  ship- 
ments, but  that  percentage  of  the  trade  which 
waited  until  the  last  moment  to  give  the  dis- 
tributers their  record  requirements  are  sorely  in 
need  of  many  of  the  standard  and  popular  selec- 
tions. 

Efficiency  Department  Producing  Results. 

"Nineteen  hundred  and  sixteen  has  opened  up 
with  unusual  activity,"  said  R.  W.  Morey,  general 
manager  of  the  New  York  Talking  Machine  Co., 
Victor  distributer.  "We  have  been  short  of  mer- 
chandise for  many  months  and  as  far  as  machines 
are  concerned  January  has  seen  absolutely  no 
diminution  of  the  remarkable  Victrola  trade  of 
the  past  year.  The  record  situation  is  showing 
the  effects  of  the  tremendous  record  demand  which 
always  occurs  in  January,  but  the  New  York  Talk- 
ing Machine  Co.  placed  large  orders  many  months 
ahead  and  had  an  actual  stock  of  400,000  standard 
records,  which  it  has  carried  since  last  summer  to 
meet  the  demands  of  the  dealers  at  this  time. 
There  has  been  absolutely  no  lull  in  the  business 
with  the  passing  of  the  Christmas  holidays,  and 
the  demand  is  equally  as  great  at  the  present  time 
as  it  was  in  the  fall.  Our  dealers  are  becoming 
better  acquainted  with  our  efficiency  department, 
and  the  results  already  achieved  have  proven  to 
many  dealers  through  their  increased  record  sales 
what  a  valuable  asset  this  efficiency  department 
really  is  in  developing  profitable  trade.  Quite  a 
number  of  our  dealers  have  visited  our  offices  the 
past  few  weeks  to  confer  with  Mr.  Moody  and  his 
assistants  regarding  1916  efficiency  plans." 
Closed  Banner  Year. 

R.  F.  Bolton,  district  manager  of  the  Columbia 
Graphophone  Co.,  referring  to  conditions  said : 
"We  closed  December  with  the  biggest  sales  of 
any  single  month  in  the  history  of  this  division 
and  finished  up  the  year  the  same  way,  the  total 
figures  showing  a  very  large  gain  over  any  pre- 
ceding year.  January  has  started  off  with  so 
many  orders  on  hand  that  there  is  no  question 
about  the  month's  sales  totals  being  far  ahead  of 
1915.  As  an  indication  of  the  Columbia  dealers' 
confidence  in  the  future  it  is  interesting  to  note 
that  we  have  received  a  larger  number  of  advance 
orders  for  delivery  in  spring  months  than  ever 
before.    In  some  cases  the  dealers  are  planning 


to  place  orders  within  the  next  thirty  days  for 
delivery  in  July  and  August  in  anticipation  of 
their  fall  requirements.  One  of  the  gratifying  fea- 
tures of  our  1915  business  was  the  high  standard 
of  the  new  representation  which  the  Columbia 
product  secured  during  the  year.  We  closed  deals 
with  live-wire,  energetic  dealers  whose  enthusiasm 
is  reflected  in  the  handsome  Columbia  departments 
which  they  have  opened.  Our  sales  of  electric 
Grafonolas  are  steadily  increasing,  and  the  general 
advertising  which  is  feeing  carried  on  in  behalf  of 
these  machines  is  producing  excellent  results." 
Will  Inaugurate  Series  of  Recitals. 
The  Phonograph  Corp.,  of  Manhattan,  which 
conducts  the  Edison  Shop,  473  Fifth  avenue,  is 
planning  to  start  a  series  of  recitals  the  end  of 
the  month  which  will  embody  several  distinctive 
features.  A  number  of  prominent  artists  recording 
for  the  Edison  Diamond  Disc  library  will  be  heard 


at  these  concerts,  which  will  probably  be  generally 
similar  to  the  successful  series  of  recitals  held 
last  season.  Commenting  upon  the  retail  sales  the 
past  month  Raymond  Duncan,  of  the  Edison  Shop, 
stated  that  Christmas  business  had  exceeded  all 
expectations,  and  had  even  run  ahead  of  Decem- 
ber, 1914,  which  had  been  a  phenomenal  month. 
The  new  Edison  Diamond  Disc  phonograph  de- 
signed after  the  Chippendale  period  and  retailing 
at  $250  is  meeting  with  marked  favor  and  is  one 
of  the  leading  sellers  in  the  Diamond  Disc  line. 
Using  All  Available  Sales  Space. 
The  activity  at  the  Pathe  Shop,  487  Fifth  ave- 
nue, may  be  gleaned  from  the  fact  that  the  man- 
agement has  not  yet  been  able  to  spare  the  time 
or  the  space  to  restore  the  recital  hall  to  its  former 
appearance  and  uses.  In  the  midst  of  the  holiday 
rush  the  recital  hall  was  transformed  into  an 
(Continued  on  page  34.) 


Illlll 


These  are  some  of  the  Records  you  should  be  well 
supplied  with  to  give  the  best  of  service  to  your  many  new 
patrons,  as  well  as  the  old  ones,  who  will  be  big  record  cus- 
tomers during  the  next  few  months. 

They  are  numbers  always  in  demand  and  you  will  not 
only  lose  immediate  profits  but  lasting  patronage  if  you 
cannot  supply  them  promptly. 


.16008 
J  6029 
.16137 
.16184 
-16386 
.16394 
-16408 
-16440 
-16523 
-16786 
.16960 
-16967 
-16995 
,16996 
.17189 


J  7222 
-17231 
J  7268 
J7311 
-1  7380 
-17454 
.17474 
_17523 
-17577 
-17600 
-17701 
J5095 
-35196 
-35270 
-35289 


.35306 
.35342 
-35352 
-35398 
.45052 
.60001 
-60031 
-60106 
-61131 
-64078 
-64120 
-64174 
-64181 
-64205 
-64257 


_64260 
-64306 
-64425 
_70036 
-74163 
-87107 
-87132 
-87502 
_88065 
-88127 
-88138 
-89001 
-89060 
-96001 
-96200 


Use  this  as  an  order  blank 
Sign  your  name  below  and 
mail  to  us 


ESTABLISHED  1834 

Dl§Mibtyitora  to  the 
Dealesr  Only 

RTE  AVE,,  MEW  YORK 

WE  DO  NOT  RETAIL 


THE  TALKING  MACHINE  WORLD. 


"A  Stein  Song 

Lmr.  ,f  GOOD  MUSIC  W,1  TLx  A'...  •,/- 


Service  and  Efficiency 

DO  YOU  KNOW  WHAT  IT  MEANS?— To  be  allied  with  an  efficient  Dis- 
tributor? One  who  places  at  your  disposal  the  unique  service  of  a  complete  and 
thorough  organization  ? 

Snappy  Window  Cards,  and  Selling-Tips  on  records,  stock  systems,  suggestions, 
and  co-operation  of  all  kinds  that  really  benefit. 

An  efficient  Victor  Distributor  must  furnish  Dealers  with  business-getting  material 
and  assist  them  to  make  the  most  of  their  opportunities. 


ORDER  FROM  US.    YOU'LL  GET  MORE  THAN  MERCHANDISE 


NEW  YORK  TALKING  MACHINE  COMPANY 

119  WEST  FORTIETH  STREET 
NEW  YORK  CITY 


34 


THE  TALKING  MACHINE  WORLD. 


THE  TRADE  IN  NEW  YORK  CITY. 

{Continued  from  page  32.) 

auxiliary  salesroom,  and  it  was  expected  that  after 
Christmas  there  would  be  a  sufficient  lull  to  per- 
mit of  its  return  to  its  original  purposes.  This 
month's  business  has  provided  an  agreeable  sur- 
prise, however,  and  there  has  been  such  a  steady 
demand  for  Pathephones  and  Pathe  discs  that 
every  inch  of  floor  space  has  been  utilized  for 
demonstration  and  sales  purposes.  The  $200 
Pathephone  is  the  popular  model  of  the  line,  the 
Pathe  Shop  finding  it  well-nigh  impossible  to  keep 
an  adequate  stock  of  these  instruments  on  hand. 
Arousing  Favorable  Interest. 
The  extensive  advertising  campaign  which  the 
Aeolian  Co.  has  beat  carrying  on  in  the  daily 
newspapers  the  past  year  to  present  the  Aeolian- 
Vocalion  has  certainly  created  keen  interest  among 
music  lovers  regarding  this  new  type  of  phono- 
graph. Notwithstanding  the  fact  that  the  Aeolian 
Co.  has  placed  at  the  disposal  of  i:s  Aeolian- 
Vocalion  patrons  unlimited  display  and  salesrooms 
the  favorable  reception  accorded  this  instrument 
by  the  local  trade  reached  such  proportions  during 
the  holiday  season  that  many  patrons  were  unable 
to  have  personal  demonstrations  of  the  particular 
type  they  wished  to  purchase,  but  bought  their 
instruments  on  the  strength  of  a  general  demon- 
stration. The  Vocalion  sales  force  at  Aeolian 
Hall  was  greatly  enlarged  and  strengthened  for 
the  holiday  trade,  but  even  with  its  new  members 
fell  far  short  of  the  necessary  requirements.  The 
unusual  success  of  the  Aeolian- Vocalion  in  the 
short  while  it  has  been  on  the  market  is  indeed  a 
tribute  to  the  prestige  and  methods  of  the  Aeolian 
Co. 

Appropriate  Holiday  Remembrance. 

"The  Spirit  of  the  Season"  was  the  title  of  a 
unique  Christmas  and  New  Year's  booklet  which 
the  Blackman  Talking  Machine  Co.,  Victor  dis- 
tributer, sent  out  to  its  dealers  and  friends,  accom- 
panied by  a  handsome  leather  wallet  and  card  case. 
The  booklet  expressed  the  company's  appreciation 
for  the  business  which  its  dealers  had  entrusted 


to  it  in  1915,  which  incidentally  was  the  banner 
year  in  the  successful  career  of  the  Blackman 
Talking  Machine  Co. 

Piano  Houses  Feature  Graphophones. 

The  Columbia  line,  in  addition  to  being  well 
represented  in  local  territory  by  exclusive  talking 
machine  dealers,  department  stores  and  furniture 
houses,  is  handled  by  a  representative  number  of 
high-grade  piano  houses  which  are  giving  the 
Columbia  product  active  exploitation.  Among 
those  piano  stores  which  have  closed  an  excellent 
Columbia  buiness  the  past  year  are  the  following : 
Aeolian  Co.,  Hardman,  Peck  &  Co.,  Otto  Wissner, 
0.  W.  Wuertz,  Weser  Bros,  and  others,  in  all  sec- 
tions of  Greater  New  York. 

Publicity  Sold  Machines  and  Records. 

The  joint  advertising  campaign  which  was  spon- 
sored last  month  by  the  dealers  handling  the  prod- 
ucts of  the  Pathe  Freres  Phonograph  .Co..  and  which 
reached  its  apex  Christmas  week,  served  to  inform 
the  local  public  in  a  convincing  way  of  the  popularity 
of  this  line  in  New  York  and  the  adjacent  cities. 
As  an  example  of  the  profitable  results  achieved 
by  this  publicity  Jacob  Doll  &  Sons  reported  a 
shortage  of  all  types  of  Pathephones  and  Pathe 
discs  in  their  New  York,  Brooklyn  and  Jersey  Ci:y 
stores  for  two  weeks  preceding  Christmas.  This 
healthy  condition  has  continued  without  interrup- 
tion, and  the  Doll  stores  are  enthusiastic  boomers 
of  the  sales  possibilities  of  the  Pathe  line. 


FALL  IN 
JOIN  THE  ARMY  OF 
NYOIL  DEALERS  AND 


YOU 
WILL 
SHARE 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 


UDELL  DISPLAY  AT  GRAND  RAPIDS. 

Show  ng  Full  Line  at  the  Klingman  Furniture 
Exhibition  Building,  with  Tom  Griffith  in 
Charge  of  the  Complete  Display. 


For  the  next  two  or  three  weeks  Tom  Griffith, 
sales  manager  of  the  Udell  Works,  Indianapolis, 
hid.,  is  to  be  at  the  display  space  of  Udell  furni- 
ture at  the  Klingman  Furniture  Exhibition  Build- 
ing, Grand  Rapids,  Mich.  The  Udell  Works  is 
one  of  the  factors  of  the  furniture  industry  of 
Grand  Rapids,  dealers  coming  from  distances  as 
far  away  as  several  hundred  miles  to  see  the  cabi- 
nets made  by  the  house. 


GOES  WITH  SONORA  CORP. 

L.  S.  McCormick,  well  known  in  both  the  whole- 
sale and  retail  divisions  of  the  talking  machine 
trade,  has  joined  the  staff  of  the  Sonora  Phono- 
graph Corp.,  Xew  York,  in  an  important  executive 
capacity.  Mr.  McCormick  was  previously  manager 
of  the  Pathe  Shop,  487  Fifth  avenue,  New  York, 
from  which  position  he  resigned  last  Saturday. 


Eight  thousand  five  hundred  turkeys  and  17,000 
quarts  of  cranberries  were  distributed  among  its 
employes  on  Christmas  Eve  by  the  Victor  Talk- 
ing Machine  Co.. 


A  single  shipment  of  fourteen  carloads  of  talk- 
ing machines  left  Camden.  X.  J.,  recently  over  the 
Reading  Railway  for  Western  points. 


ANNOUNCING  THE  ARTOPHONE 

Here  are  good  and  sufficient  reasons  why  YOU  should 
include  the  ARTOPHONE  as  one  of  your  standard  sellers 

C|  Tone  arm  of  universal  type,  perfectly  balanced.  Has  special  adjustment  screw  to 
keep  soundbox  in  perfect  center,  which  does  not  destroy  records  through  imperfect 
centering  of  needles. 

Plays  ALL  makes  of  records  without  any  extra  attachment  and  if  desired,  without 
change  of  needle  (we  furnish  jeweled  point  needles).  The  Artophone  will  also  play 
records  of  ball  jeweled  point  character. 


<J  The  ARTOPHONE  has  7,200  cubic  inches  of  tone  developing  space,  against  4,450 
cubic  inches  in  instruments  of  competitive  type,  at  the  same  wholesale  price.  Conse- 
quence, a  rich,  clear  volume  of  tone. 

^  Motor  especially  constructed,  fully  nickel-plated  (can  be  shown  as  talking  point),  abso- 
lutely silent  smooth  running,  double  barrel  spring,  will  run  full  1 5  minutes  at  78. 

The  retail  price  is  well  below  $100.00,  the  wholesale  price,  well!  one  large  successful 
dealer,  who  purchased  125  ARTOPHONES  during  the  Holiday  period,  wrote  us, 
"your  wholesale  price  fairly  takes  one's  breath  away." 

€|  Write  us  today  and  by  return  mail  will  give  you  full  details  of  our  proposition. 


Dimensions : 
inches;  depth 
height  45% 
in  any  finish. 


THE  ARTOPHONE  COMPANY 


454  N.  BOYLE  AVE. 


SAINT  LOUIS,  MISSOURI 


THE  TALKING  MACHINE  WORLD. 


35 


DEATH  OF  JOSEPH  H.  DODIN. 

Well-Known   Talking    Machine    Man  Stricken 
While  at  Work  at  Gimbel  Bros. 


GREAT  PROSPERITY  IN  NORTHWEST.   ACROSS  CONTINENT  TO  MAKE  RECORD 


Joseph  H.  Dodin,  in  charge  of  the  Victrola  de- 
partment of  Gimbel  Bros.,  New  York,  under  Man- 
ager George  W.  Morgan,  died  in  the  French  Hos- 
pital December  29  after  being  stricken  suddenly 
while  at  his  work.    Air.  Dodin  had  been  in  poor 


Joseph  H.  Dodin. 

health  for  some  time,  and  the  exertion  of  the  holi- 
day season  was  largely  responsible  for  his  collapse. 
Mr.  Dodin  had  been  connected  with  the  talking 
machine  business  in  New  York  for  many  years, 
and  joined  the  Gimbel  department  when  it  was 
first  opened.  Previous  to  going  with  the  Gimbel 
department  Mr.  Dodin  was  for  five  years  connect- 
ed with  the  talking  machine  department  of  Fred- 
erick Loeser  &  Co.,  Brooklyn,  N.  Y.,  and  two 
years  with  Driggs  &  Smith.  Waterbury,  Conn.  He 
had  hosts  of  friends  both  among  his  associates  and 
the  members  of  the  outside  trade. 

Mr.  Dodin  was  thirty-five  years  old,  and  is 
survived  by  a  widow  and  one  child.  His  brother, 
Andrew  H.  Dodin,  is  connected  with  the  New 
York  Talking  Machine  Co. 


SUFFERS  LOSS  FROM  FIRE. 

Carbolic  Acid  Plant  at  Spring  Lake  Destroyed 
by  Fire — Defective   Insulation  Blamed. 


(Special  to  The  Talking  Machine  World.) 

Silver  Lake,  X.  J.,  January  9. — One  of  the 
buildings  which  formed  part  of  the  Edison  chem- 
ical plant  here,  being  used  for  the  manufacture  of 
carbolic  acid,  was  destroyed  by  fire  last  evening, 
the  loss  being  estimated  at  $5,000.  Defective  wiring- 
is  believed  to  have  caused  the  fire.  Mr.  Edison 
was  notified  by  telephone  when  the  fire  started,  and 
he  and  Mrs.  Edison  motored  from  their  Llewellyn 
Park  residence  to  witness  it. 

When  the  building  was  plainly  doomed  Mr.  Edi- 
said  said:. "This  fire  won't  delay  us  at  all.  T'll 
have  that  building  replaced  within  forty-eight 
hours,  and  before  I  go  to  bed  to-night  I'll  have 
plans  drawn  for  the  new  machinery."  The  prop- 
erty was  not  incorporated  and  belongs  solely  to 
Mr.  Edison. 


PROTECT  YOUR  OWN  INTERESTS  AND 
URGE  THE  PASSAGE  OF  THE  STEVENS 
BILL.       DO  IT  NOW! 


Heavy  Demand  for  Talking  Machines  and  Other 
Musical  Goods  Indicates  That  Money  Is 
Plentiful  and  That  the  People  Are  Confident 
of  Future — All  Stocks  Depleted  During  Holi- 
days—  Edison  Tone  Tests  Attract  Attention. 


(Special  lo  The  Talking  Machine  World.) 

St;  Paul,  and  Minneapolis,  Minn.,  January  8.— 
Without  comparison  the  closing  month  of  1915  was 
the  best  that  the  talking  machine  dealers  of  the 
Twin  Cities  have  ever  known,  and  the  new  year  is 
one  of  joy  to  them,  as  a  continuance  of  good  trade 
is  presaged  by  the  general  prosperity  pervading  the 
Northwest. 

Just  before  the  holidays  W.  J.  Dyer  &  Bro.  and 
the  Beckwith-O'Neill  Co.,  the  two  big  jobbing 
houses,  were  "shot  to  pieces"  by  orders.  The  for- 
mer had  upward  of  fifty  orders  which  could  not  be 
supplied.  Beckwith-O'Neill's  wholesale  stock  was  a 
wreck,  and  they  were  at  their  wits'  ends  to  piece 
out  orders  by  loans  from  retailers. 

Among  the  retailers  of  Victrolas.  Foster  & 
Waldo  were  almost  swamped  at  times,  and  report- 
ed the  biggest  trade  ever  for  December.  The  J. 
•E.  Frank  Music  Co.'s  report  was  that  the  increase 
had  been  phenomenal.  The  Cable  Piano  Co.'s  three 
stores  in  Minneapolis,  St.  Paul  and  Ashland  re- 
ported excellent  business. 

The  Talking  Machine  Co.'s  store,  of  which  Archie 
Matheis  is  manager,  had  a  generally  successful 
trade  through  and  after  the  holidays,  with  Prince 
Lei  Lani.  of  the  "Bird  of  Paradise"  company,  as  a 
regular  feature. 

M  ore  business  was  done  by  the  Minnesota  Pho- 
nograph Co.  in  December,  1915,  than  during  the 
entire  year  1912,  according  to  President  Laurence 
H.  Lucker.  The  new  $20  Edisons  are  proving  an 
attraction  not  only  in  the  cities,  but  many  are 
being  shipped  into  the  country.  William  A.  Lucker, 
who  handles  the  Edison  instruments  in  St.  Paul, 
has  discontinued  his  Victrola  department  and  will 
concentrate  the  business  on  what  was  his  major 
line.  Most  interesting  events  of  the  past  month 
were  the  "tone  tests"  at  the  Auditorium  in  Minne- 
apolis and.  the  People's  Church.  St.  Paul,  by  Rich- 
ard Czerwonky,  concertmeiser  of  the  Minneapolis 
Symphony  Orchestra,  and  Alice  Verlet,  the  grand 
opera  singer,  accompanied  by  their  own  records. 
Christina  Miller  will  duplicate  their  tests  in  Feb- 
ruary, using  Edison  records. 

Robert  Souders,  the  new  manager  for  the  Co- 
lumbia Co.  in  the  Northwestern  territory,  found 
himself  in  deep  water  over  the  holiday  rush,  but  is 
emerging  in  good  condition.  The  new  year  opened 
nicely,  and  many  new  accounts  are  being  opened. 
The  Emporium,  a  large  department  store  in  St. 
Paul,  and  Howard,  Farwell  &  Co.  have  added  the 
Columbia  line  to  their  talking  machine -departments, 
making  an  even  dozen  Columbia  dealers  in  the 
Twin  Cities. 

Thomas  L.  Shevlin,  the  millionaire- lumberman 
and  former  Yale  football  star,  whose  death  was  a 
severe  blow  to  the  Northwest  and  to  Yale  ath- 
letics, was  a  relative  of  George  C.  Beckwith,  of  the 
Beckwith-O'Neill  Co. 

William  Fuhri,  Western  manager  for  the  Co- 
lumbia Co.,  .was  a  visitor  in  St.  Paul  and  Minne- 
apolis, calling  on  the  trade  generally  as  well  as  on 
the  Columbia  dealers.  The  company  has  no  retail 
stores  in  the  Twin  cities. 

Isaac  Rosenstein,  manager  of  the  talking  ma- 
chine department  of  the  Minneapolis  Dry  Goods 
Co.,  has  been  under  the  weather  for  some  time, 
but  has  not  been  in  any  serious  danger. 


WE  WILL  PURCHASE 

Disc  Talking  Machines  and  records 
of  any  make  in  any  quantity 

If  you  have  any  cut-out  or  unsalable  records  and  machines  to  close  out  or 
should  you  wish  to  dispose  of  your  entire  talking  machine- and  record  stock, 
write  us  for  quotations.  '      .  , 

Reliable  Purchasing  Co.,  133  Mercer  St.,  New  York 


D.  A.  Curry,  of  "Camp  Curry,"  Yosemite  Valley, 
Cal.,  Makes  Personal  Record  for  Columbia. 


The  longest  trip  made  to  date  for  the  purpose 
of  making  a  personal  record  was  made  by  D.  A. 
Curry,  proprietor  of  "Camp  Curry,"  Yosemite  Val- 
ley, Cal.,  who  journeyed  to  New  York  to  visit  the 
recording  laboratories  of  the  Columbia  Grapho- 
phone  Co.  for  this  purpose.  Mr.  Curry  recorded 
two  personal  records,  one  a  vocal  song,  composed 
by  a  member  of  the  camp,  "I  Am  Strong  for  Camp 
Curry,"  and  an  instrumental  march  featuring  a  hu- 
man call  and  echo — one  of  the  amusement  novelties 
of  the  camp.  These  personal  records  are  to  be 
sold  to  camp  visitors,  and  it  is  reasonable  to  as- 
sume that  they  will  afford  a  valuable  advertising 
medium. 

POSITION  WANTED. 

Thoroughly  competent  man  witli  nearly  twenty 
years  experience  in  the  Talking  Machine  business, 
desires  position  as  Manager  in  Wholesale  and 
Retail  business.  Edison  preferred.  Best  of  refer- 
ences. Address  Experienced,  care  Room  307,  Mar- 
vin Bldg.,  San  Francisco,  Cal. 

SWAPS. 

5,000  Indestructible  U-S  records,  both  two 
and  four  minute,  guaranteed  new,  perfect 
stock.  Will  trade  for  Columbia  and  "Victor 
records  and  machines.  Deninger  Cycle  Co.. 
Rochester,  X.  Y. 


YOU  NEED  MY  SERVICES. 

My  age  is  25,  with  10  years  of  successful 
business  training.  My  experience  for  the  past 
3%  years  as  business  stimulator  for  a  leading 
phonograph  concern,  manager  of  phonograph 
shop  and  a  thorough  knowledge  of  fitting  up 
artistically  retail  shops.  Thoroughly  under- 
stand mechanism  of  all  makes  of  talking 
machines.  Will  lie  open  for  position  Tan.  24, 
1916.    Address  303.  care  The  Talking  Machine 


World, 


Fourth  Ave.,  New  York. 


SPOT  CASH  paid  from  20  per  cent,  to  60 
per  cent,  for  any  quantity  or  make  of  used 
phonographs  and  records.  State  price  and 
make.  Address  Box  304,  care  The  Talking 
Machine  World,  373  Fourth  Ave.,  New  York. 


WANTED. 

Large  consumer  of  talking  machine 
motors  open  for  negotiations  for  the  de- 
livery of  considerable  quantities  of  one 
and  two  spring  motors  of  American 
manufacture.  Offers  must  be  low  and 
accompanied  if  possible  by  illustrations. 
Reply  to  "Ready  Cash,"  Box  305,  care 
The  "Talking  Machine  World.  373  Fourth 
Ave.,  New  York. 


SALESMEN. 

We  Ijave  a  side  line  for  men  who  call  on  the 
phonograph  trade.  We  manufacture  the  Huskey 
Record  Demonstrating  Rooms.  Communicate  with 
Huskey  Manufacturing  Company,  Columbia  Ave. 
and  Howard  St.,  Philadelphia,  Pa. 


MANAGER  WISHES  TO  COMMU- 
NICATE. 

Expert  Phonograph  Department  Manager,  with  ex- 
ecutive ability,  takes  this  means  of  getting  in  touch 
with  retail  phonograph  dealers  and  manufacturers. 
Road  experience.  Open  February  1  for  ^high  grade 
prop'osition.  Address  "Box  306/'  care  The  Talking 
Machine  World,  373  Fourth  Ave.,  New  York. 


ATTENTION,  MANUFACTURERS! 

Am  opening  sales  office  for  distribution  of  talking  ma- 
chine accessories,  confining  myself  to  first  class.  Have  had" 
long  experience  in  the  talking  machine  business.  i'erson- 
ally  familiar  with  the  trade.  Commission  only.  None  but 
manufacturers  oi  first  class  lines  need  apply.  Address 
"Box  307,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York. 

WANTED. 

A  capable  first-class  Victor  roadman,  thor- 
oughly experienced.  Apply  by  letter.  Stand- 
ard Talking  Machine  Co.,  Pittsburgh.  Pa. 


36 


THE  TALKING  MACHINE  WORLD. 


CATERING  TO  THE  TASTES  OF  THE  AGED  CUSTOMER. 

The  Star  Salesman  of  John  Jones,  Inc.,  Proves  That  It  Will  Pay  Any  Dealer  to  Specialize 
in  Selections  Appealing  Particularly  to  Elderly  Customers,  and  That  He  Can  Win 
Their  Esteem  and  Permanent  Patronage  by  So  Doing — A  Lesson  for  Every  Live  Dealer. 


The  attractive  salesrooms  of  the  Unique  Talker 
Shop  were  softly  aglow  with  shaded  lamps,  the  day 
being  stormy,  and,  despite  the  inclement  weather, 
humming  with  after-Christmas  activity. 

Seated  upon  a  leather-covered  divan  at  one  end 
of  the  reception  hall,  a  little  old  lady,  garbed  prim- 
ly in  black,  awaited  patiently  the  attention  of  the 
busy  clerks.  Whether  her  general  air  of  content- 
ment bespoke  the  supposition  that  she  was  simply 
waiting  for  someone,  I  cannot  say;  but  at  any  rate 
she  had  been  there  quite  an  hour  when  a  young 
fellow  with  hair  the  color  of  a  sunset,  and  with  a 
smile  like  a  May  morning,  came  briskly  in  on  his 
way  to  the  office,  and  glimpsed  her  in  her  nest 
among  the  cushions. 

"Is  there  anything  I  can  do  for  you?"  he  asked 
in  his  rich  baritone. 

The  little  old  lady  smiled  up  into  his  face  and 
nodded.  "Yes,  I  would  like  to  hear  some  records, 
but  everybody  is  so  busy  that  I  do  not  seem  to  have 
much  chance.  I  was  just  thinking  of  trying  else- 
where when  you  came." 

"I  am  sorry,"  and  again  that  May  morning  smile 
lit  up  his  face.  "However,  if  you  still  have  a  little 
more  time  to  spare,  we  will  adjourn  to  a  sound- 
proof booth  and,  I  am  sure,  hear  something  that 
you  will  like  very  much.    Shall  we?" 

"We  shall,  and  thank  you."  And  she  allowed 
herself  to  be  escorted  to  a  daintily  appointed  hear- 
ing room,  and  ere  long  was  seated  comfortably  in 
an  easy  wicker  chair  in  front  of  a  De  Luxe  model 
Musicola. 

"Now,  with  your  permission,  I  will  play  a  few 
records  for  you  on  my  own  responsibility,  choos- 
ing the  selections  of  which  my  mother  is  very 
fond,  and  whenever  you  like  anything  particularly 
well,  if  you  will  say  so,  I  will  lay  it  aside  for  you." 

The  first  selection  he  played  for  her  was  "Alice. 


Where  Art  Thou?"  (Ascher),  tenor  Ernest  Pike. 

"Oh,  that  is  lovely!"  she  said.  "I  haven't  heard 
that  song  for  years  and  years.  Yes,  I  will  take  it, 
by  all  means." 

Then  followed  "Blue  Danube"  waltz  (Strauss), 
American  Standard  Orchestra,  and  that,  too,  was 
laid  aside. 

"Annie  Laurie"  (Scott-Himmelreich) ,  piano, 
Ferdinand  Himmelreich,  brought  forth  an  exclama- 
tion of  sheer  delight.  "How  beautiful!  One 
rarely  hears  that  dear  old  melody  mastered  so 
wonderfully.    I  wish  that  also,  please." 

"Ave  Maria"  (Bach-Gounod),  soprano  with  vio- 
lin obligato,  Marie  Rappold  and  Albert  Spalding, 
gave  birth  to  the  enthusiastic  declaration :  "What 
exquisite  taste  your  mother  has,  dear  boy.  Let  me 
see,"  she  continued,  glancing  at  the  records  already 
chosen,  "that  makes  four,  doesn't  it?" 

The  salesman  verified  her  statement,  and  awaited 
her  further  commands. 

"I  do  not  think  it  at  all  necessary  for  me  to  re- 
main to  listen  further.  I  desire  a  dozen  selections, 
so  if  you  will  be  good  enough  to  let  me  have  eight 
more  that  your  mother  would  like  I  will  be  very 
grateful." 

This  is  the  list  he  selected:  "Medley  of  Southern 
Plantation  Songs,"  New  York  Military  Band ; 
"Beautiful  Isle  of  Somewhere"  (Fearis),  tenor  and 
baritone,  John  Young  and  Frederick  J.  Wheeler ; 
"Calm  as  the  Night"  (Gotze),  soprano  and  bari- 
tone, Eliabeth  Spencer  and  Frederick  J.  Wheeler ; 
"One  Sweetly  Solemn  Thought"  (Ambrose),  bari- 
tone, Thomas  Chalmers;  "Silent  Night"  (Gruber), 
soprano,  tenor  and  baritone,  Elizabeth  Spencer, 
John  Young  and  Frederick  J.  Wheeler ;  "A  Dream" 
(Bartlett),  cornet  solo,  Ernst  Albert  Couturier; 
"La  Paloma"  (Yradier),  Edison  Concert  Band; 
Nocturne   in    E  flat    (Chopin),  violin,  Kathleen 


Parlow.  As  he  returned  from  the  stockroom  with 
the  records  he  had  picked  out  for  her,  he  asked, 
thinking  she  would  not  care  to  carry  bundles,"-'May 
I  send  them  for  you?" 

"No,  indeed!"  she  replied  positively;  "I  cannot 
wait  that  long.  I  want  to  hear  them  all  as  . soon  as 
possible,  therefore  I  will  take  them  with  me." 

He  made  them  up  into  a  neat  parcel,  which  he 
delivered  into  her  hands  with  a  courtly  bow. 

"Please  accept  an  old  woman's  thanks  for  your 
interest  and  courtesy,"  she  remarked,  seriously,  as 
they  parted,  and  the  salesman  thought  her  eyes 
grew  a  little  misty  as  she  said  it.  At  all  events, 
the  new  customer  went  away  happy,  the  salesman 
basked  in  the  sunshine  of  a  duty  well  performed, 
and  the  house  of  John  Jones,  Inc.,  had  a  new  and 
enthusiastic  patron. 

Entering  the  office,  the  salesman  glanced  at  the 
mahogany  desk  where  the  great  John  Jones  sat  in 
state,  busy  at  the  task  of  signing  letters,  looked 
toward  the  typewriting  machine,  where  a  new  op- 
erator plied  her  trade  (the  star  salesman  and  Kitty 
Keys  were  married  on  New  Year's  Day— did  you 
get  an  announcement?),  and  grinned.  He  was  in 
a  good  humor,  you  see,  for  his  recent  interview 
with  the  little  old  lady  had  led  to  the  creation  of  a 
new  idea  dealing  with  the  art  of  catering  to  the 
tastes  of  the  aged  customer. 

"Busy,  boss?"  he  .asked,  after  a  few  moments  of 
deepest  thought.  ' 

"Not  especially  so,  son.  What  is  it,  another 
idea?" 

"Uh-huh !" 

"Come  over,  and  tell  me  .  about  it,"  invited  the 
proprietor  of  the  Unique  Talker  Shop,  genially  ex- 
tending a  holly-garnished,  box  of  long,  black  cigars. 
The  star  salesman  obeyed  the  summons  gladly,  and 
when  his  weed  was  properly  aglow  and  its  fra- 
grance duly  appreciated,  he  began : 

"I  had  a  most  interesting  and  instructive  expe- 
rience a  few  minutes  ago,  and  it  turned  out  so 
profitably  as  well  as  pleasantly  that  it  set  me  think- 
ing. I  sold  a  dozen  records  to  a  delightful  old  lady, 
and  because  I  happened  to  know  the  sort  of  thing 
my  mother  likes  best,  and  taking  her  tastes  as  a 


LONG  CABINETS 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 

Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  10 Mix 
zzys  in.  Holds  192  12-in.  Records.  For  Vlc- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  In  top.  Sliding 
Record  Shelf.  Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  In.  Top  19 'Ax 
22%  in.  Holds  192  12-ln.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  In  top.  Sliding 
Record  Shelf.   Average  weight,  crated,  $5  lbs. 


PROMPT  DELIVERIES  ON  ALL  OROERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


THE  TALKING  MACHINE  WORLD. 


37 


guide,  I  made  a  very  successful  sale.  I  think,  boss, 
that  I  will  have  my  mother  go  over  the  catalogs  and 
pick  out  the  selections  that  appeal  most  to  the 
hearts  of  the  old  folks;  then  we  can  have  type- 
written lists  made  and  distributed  among  the  clerks 
for  reference  in  time  of  need.  What  do  you  think 
of  my  latest  idea?" 

"I  consider  it  quite  up  to  your  standard,  and 
after  what  you  have  done  for  me  in  the  way  of 
valuable  ideas  during  the  past  year  that  means  a 
very  great  deal." 

"Thanks,  boss ;  I'll  have  that  list  in  a  few  days, 
and  then  we'll  know  for  sure." 

As  the  star  salesman  returned  to  his  duties  he 
gazed  at  a  card  pinned  to  the  wall  above  his  desk, 
and  saluted  it  gravely.  "Here's  hoping  you  know 
what  you  are  talking  about,"  he  said  as  he  plunged 
headlong  into  the  work  that  awaited  him. 

The  card : 

Another  year  has  come  along 
To  bring  you  fame  and  wealth ; 

To  win  them  you  must  sing  a  song, 
And  learn  to  help  yourself. 

Howard  Taylor  Middletox. 


COURTESY  OF  AEOLIAN  CO.  PRAISED. 

New  York  Tribune  Publishes   Letter  Compli- 
menting Its  Treatment  of  Customers. 


The  value  of  courtesy  in  business  is  demonstrated 
by  a  letter  concerning  the  manner  in  which  patrons 
of  the  Aeolian  Co.  are  served  which  appeared  in 
the  Ad-Visor  column  of  the  New  York  Tribune — 
a  column  devoted  to  investigation  and  consequent 
criticism  or  praise  of  advertising  merchants  in  the 
city.    The  letter  is  as  follows : 

"One  would  think  in  a  store  where  mostly  the 
rich  people  patronize  that  an  ordinary  person  would 
scarcely  be  noticed.  On  the  contrary,  I  have  found 
that  in  these  stores  one  receives  the  most  courteous 
and  painstaking  attention. 

"My  husband  and  I  have  often  spoken  of  the 
treatment  one  receives  at  the  Aeolian  Co.'s  show- 
rooms, West  Forty-second  street. 

"As  you  enter  the  door  you  are  greeted  with 
'Good  morning;  what  can  I  do  for  you?'  On  one 
occasion  I  bought  about  $8  worth  of  75-cent  rec- 
ords and  needles,  etc.  I  told  the  saleswoman  what 
kind  of  music  I  wanted,  and  in  helping  me  to  select 
them  I  was  really  treated  to  a  musicale,  as  she 
played  many  of  the  latest  hits.  I  guess  she  played 
$20  worth  of  records,  although  she  had  no  idea 
how  much  I  was  going' to  buy. 

"Since  we  have  bought  our  Victrola  there  several 
of  my  friends  have  bought  machines  there,  and  all 
have  spoken  of  the  fine  treatment  they  received. 

"I  was  born  and  raised  in  New  York  City,  and 
I  have  concluded  that  the  richer  the  store  and  its 
patrons,  the  better  the  poor  man  is  treated. 

"Mrs.  William  E.  Hunt." 

In  commenting  on  the  above  letter,  the  editor  of 
the  column,  Samuel  Hopkins  Adams,  says :  "Few 
letters  thus  far  received  by  the  Ad-Visor  have  been 
read  and  printed  with  more  real  pleasure  than  this 
little  'human  document.'  " 


STEVENS  BILL  TO  BE  DISCUSSED. 

Prominent  Speakers  Will  Urge  Passage  of  Bill 
at  Mass  Meeting  in  Madison  Square  Garden, 


A  mass  meeting  in  favor  of  the  Stevens  Bill  'will 
be  held  in  the  auditorium  at  Madison  Square  Gar- 
den, this  city,  on  Wednesday  afternoon,  January 
19,  at  3  o'clock.  The  meeting  will  be  under  the 
auspices  of  the  Conference  of  Independent  Retail- 
ers of  the  Metropolitan  District,  in  conjunction 
with  the  Chemical,  Drug  and  Food  Exhibition, 
which  will  be  in  progress  during  the  week  of  Jan- 
uary 17-22  at  the  Garden.  Congressmen  Griffin,  of 
Brooklyn,  and  Chandler  and  Loft,  of  New  York, 
will  address  the  meeting,  as  will  also  Dr.  Paul  H. 
Nystrom,  author  of  "Economics  in  Retailing";  Ed- 
mond  A.  Whittier,  secretary  of  the  American  Fair 
Trade  League,  and  Herman  Weiss,  secretary  of 
Bloomingdale  Bros.  After  the  special  addresses  a 
general  discussion  by  a  representative  of  each  trade 
will  follow.  Talking  machine  dealers,  and  in  fact 
every  merchant  interested  in  the  passage  of  this 
bill,  is  invited  to  attend  this  conference  in  order 
to  better  understand  the  significance  of  this  move 
towards  price  standardization. 


TONE  TESTS  BRING  RESULTS. 

What  Many  Dealers  Report — Broadside  of  Tele- 
grams and  Letters  to  Thos.  A.  Edison,  Inc., 
Sent  to  the  Trade — Make  Interesting  Book. 


Thomas  A.  Edison,  Inc.,  Orange,  N.  J.,  have 
just  issued  a  broadside  to  dealers  made  up  of  tele- 
grams, night  letters  and  reports  from  Edison  job- 
bers and  dealers  expressing  their  enthusiasm  over 
the  tone  test  recitals  held  in  their  cities.  These 
tests  consisted  of  having  concert  and  operatic 
artists  stand  side  by  side  with  the  Edison  Diamond 
Disc  phonograph  and  sing  in  direct  comparison 
with  their  re-created  voices.  In  some  instances 
the  phonograph  and  the  singer  would  sing  in 
unison,  then  alternate.  Then  the  singer  would  sing 
■  a  second  part  to  that  on  the  phonograph,  the  artist 
thus  actually  singing  a  duet  with  herself. 


Musicians,  music  lovers  and  prominent  critics 
have  attended  these  tone  test  recitals,  armed  with 
all  the  skepticism  they  could  command  and  with 
their  trained  ears  sharpened  to  catch  the  faintest 
deviation  in  tone  quality  or  enunciation  in  the  re- 
created voice.  To  their  astonishment  they  say 
they  found  Edison's  re-creation  absolutely  flawless 
in  tone,  timbre  and  artistry. 

As  evidence  that  these  tone  test  recitals  are  pro- 
ducing concrete  results,  one  dealer  in  a  small  town 
reported  that  he  sold  seven  Diamond  Discs  in  the 
two  days  following  his  recital,  all  directly  trace- 
able to  the  demonstration  given  at  that  time.  An- 
other small  town  dealer  reported  that  he  sold  two 
instruments  before  he  left  the  auditorium  where 
his  recital  was  held  and  four  more  immediately 
after.  One  happy  dealer  had  the  mayor  of  his 
city  drop  in  right  after  his  tone  test  recital  and 
purchase  a  new  Edison  Diamond  Disc  phonograph. 


GREETINGS 

For  1916 


We  greet  with  OPTIMISM  the  New  Year  and  forecast  even 
greater  prosperity  for  those  who  are  alive  to  their  opportunities.  Our 
DEEP  APPRECIATION  is  extended  to  those  who  have  made 
our  closing  year  prosperous. 

Once  again  we  say  with  PRIDE  that  the  bulk  of  our  business  has 
come  from  hundreds  of  Dealers,  and  we  have  used  every  effort  to  safe- 
guard their  interests,  avoiding  neglect  of  the  "old"  while  receiving  and 
serving  the  "new." 

OUR  POLICY  for   1916  will  be  that  of  FURTHER 

PROGRESS,  using  the  past  not  only  as  a  guide  to  avoid  repeating 
mistakes  and  considering  the  best  results  obtained,  but  as  a  starting 
point  for  FURTHER  IMPROVEMENT. 

We  will  ask  and  encourage  CLOSER  CO-OPERATION,  not 
only  in  our  own  organization  but  with  everyone  with  whom  we  come 
in  business  contact.    This  is  bound  to  produce  GOOD  RESULTS. 

To  ENCOURAGE  the  greatest  confidence  on  the  part  of  our 
trade,  we  will  endeavor  to  be  BROAD  in  our  POLICY,  giving  every 
possible  SUPPORT  to  thoce  who  deserve  it  consistent  with  good  busi- 
ness judgment,  whether  it  be  in  the  extension  of  credit,  shipment  of 
goods  or  adjustment  of  claims. 

Those  Dealers  who  are  merchants  and  doing  their  best  to  run 
their  business  HONESTLY  will  have  our  FULL  SUPPORT,  and 
we  will  in  every  way  possible  refrain  from  supporting,  by  extension  of 
credit  or  otherwise,  the  Class  of  Dealer  who  is  a  menace  to  the  busi- 
ness and  a  Bad  Debt  for  all  concerned. 

No  EFFORT   or   expense   will   be   spared    to  make  OUR 
SERVICE  IDEAL  in  every  respect.    With  this  object  in  view,  give 
us  YOUR  HELP  by  pointing  out  DEFECTS  in  our  organization 
that  we  may  thus  introduce  REMEDIES  where  necessary. 
Yours  for  a  Happy,  Healthy  and  Prosperous  New  Year. 

J,  NEWCOMB  BLACKMAN, 

President. 


Talking  Machine  Co. 

97  Chambers  St.    near  church  st.  New  York 
"Exclusive  Victor  Distributors" 


38 


THE  TALKING  MACHINE  WORLD. 


UNPARALLELED  CHRISTMAS  TRADE  IN  ST.  LOUIS. 

Business  Limited  Only  by  Amount  of  Machines  and  Records  on  Hand — Val  Reis'  Worry 
About  Oversupply  Turns  to  Anxiety  on  Account  of  Depleted  Stock — R.  H.  Gordon 
to  Start  Pathephone  Campaign — Vocalion,  Victor  and  Columbia  Sales  Extraordinary. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo..  January  S. — Several  interesting 
things  happened  in  the  local  talking  machine  world 
during  the  last  month,  chief  of  which  was  the  un- 
paralleled Christmas  trade.  Its  limits  were  prac- 
tically those  enforced  by  the  manufacturers  through 
the  supply  of  machines.  In  many  stores  $15  models 
were  forced  to  do  service  for  the  $200  sort  until 
delivery  could  be  made  of  the  la~ger  ones.  In  one 
store  there  were  just  two  of  the  $1-5  pattern  left 
in  the  salesrooms  and  no  other  kind. 

The  record  business  was  simply  amazing.  Firms 
with  six .  demonstration  rooms  did  not  have  space 
for  their  customers  the  four  or  five  days  before 
Christmas,  and  finally  the  expedient  was  put  into 
practice  of  demonstrating  the  Christmas  numbers 
in  certain  booths  and  admitting  all  who  wished 
special  Christmas  numbers. 

Another  event  was  the  opening  of  the  Pathe 
jobbing  warerooms  here,  an  event  that  quickly 
made  itself  apparent. 

Included  in  this  chronicle  of  local  events  might 
be  mentioned  the  death  of  Edward  Lyman  Bill, 
editor  and  owner  of  The  Talking  Machine  World 
This  i?  included  because  in  making  the  monthly 
calls  the  correspondent  was  greeted  in  each  talk- 
ing machine  warerooms  by :  "I  see  Mr.  Bill  is  dead 
Too  had, -indeed.  Our  .industry,  owes,  much  to 
him."  That  was  the  sentiment  of  such  men  as  E. 
C.  Rauth,  of  the  Koerber-Brenner  Music  Co. ; 
Irby  W.  Reid.  of  the  -Columbia  warerooms;  Mark 
Silverstone,  of  the  Silverstone  Music  Co..  and  a 
score  of  retailers,  all  of  whom  felt  that  they  had 
lost  a  real  friend. 

The  talking  machine  quarters  in  the  new  ware- 
rooms  of  the  Field-Lippman  Piano  Stores  have 
been  little  short  of  a  revelation  to  many  talking 
machine  visitors.    The  six  record  demonstration 


Vestibule  of  Talking   Machine  Department. 

rooms  oh  the  main  floor  are  so  arranged  that  the 
saleswoman  walks  from  one  to  the  other  next  to 
the  record  racks.  The  finish  all  is  in  light  oak,  the 
plate  glass  partitions  and  sides  being  large  and  ad- 
mitting much  light.  There  is  little  effort  toward 
decoration  .except  the  simple  adornment  that  is  in 


keeping  with  the  rest  of  the  store,  and  this,  being 
in  good  taste,  makes  the  rooms  very  restful  to  the 
customer.  The  machine  display  rooms  on  the  sec- 
ond floor  have  the  same  quiet,  rational  treatment. 


Now  that  the  rush  is  over,  Mr.  Gordon  is  getting 
settled.  He  is  well  pleased  with  the  outlook  here 
and  with  the  business  obtained  so  far.  In  fact,  he 
could  not  have  handled  more  record  business  had 
it  been  offered  to  him,  for  the  stock  of  records 
that  he  thought  very  ample  for  his  first  month  in  a 
new  town  is  sadly  broken.  He  has  readily  placed 
his  line  with  some  very  reputable  houses  and  has 
deals  pending  that  he  expects  to  close  within  a  few 
days  with  some  of  the  most  desirable  dealers  in 
the  city.    Among  other  questions  not  yet  settled  is 


First  Floor  of  New  Field-Lippm 

and  convenience  and  comfort  is  placed  above 
adornment.  Columbia  and  Victor  machines  are 
sold  here  and  the  Field-Lippman  folk  were  con- 
gratulated at  Christmas  time  because  their  fore- 
sight, early  in  the  fall,  had  enabled  them  to  gather 
a  large  stock  of  machines  for  the  holiday  trade. 

Miss  Pickel,  formerly  with  the  Thiebes  Piano 
Co.,  is  with  the  record  department  of  the  Field- 
Lippman  Piano  Stores.  Miss  Pickel  is  quite 
famous  locally  for  her  ability  to  name  records 
called  for  by  number  and  also  to  gather  those 
called  for  by  name  from  the  numbered  racks  with- 
out reference  to  the  catalog. 

R.  H.  Gordon,  organizer  of  the  Pathephone  Co., 
jobber  of  the  Pathe  machines,  is  getting  well  set- 
tled in  his  warerooms  on  the  second  floor  at  810 
Olive  street.  Mr.  Gordon  and  his  stock  of  ma- 
chines reached  here  just  after  December  1,  after 
the  Christmas  rush  had  started,  and  without  wait- 
ing to  get  things  systematized  or  actually  settled 
he  sallied  forth  to  pick  up  some  of  the  machine 
trade  that  appeared  to  be  crowding  in  on  dealers. 
And  he  got  a  goodlv  share,  too,  for  a  newcomer. 


an  Piano  Store  on  Opening  Day. 

whether  he  will  open  a  retail  wareroom.  He  ex- 
pects to  be  ready  by  February  1  to  begin  an  active 
campaign  throughout  the  Southwest  for  dealers, 
and  will  be  glad  to  open  up  correspondence  at  once. 

Val  Reis,  of  the  Smith-Reis  Piano  Co.,  Victor 
retailer,  tells  an  amusing  incident  of  which  he  is 
"the  goat,"  he  says.  The  Smith-Reis  Co.  until 
two  months  ago  sold  its  records  from  upstairs 
rooms,  but  then  moved  to  the  first  floor.  While 
Mr.  Reis  was  busy  with  the  task  of  building  the 
demonstration  rooms  and  many  other  issues  that 
came  with  the  selling  out  of  the  great  stock  of 
sheet  music,  he  practically  let  go  of  the  talking 
machine  end.  He  let  the  head  of  the  record  de- 
partment make  out  his  own  orders,  etc.  Finally, 
when  Mr.  Reis  '"came  back"'  and  looked  over  the 
stock  reports,  as  he  says,  "I  was  mad  clear 
through.  I  found  that  we  were  running  way  into 
the  hundreds  of  some  numbers,  and,  for  instance, 
we  had  200  records  of  'The  Stilly  Night.'  by  Schu- 
mann-Heink.  I  thought  that  was  to©  many,  con- 
sidering the  price  of  the  record,  and  I  told  all 
concerned  about  it. 


Do  you  want  to  hear  Edison  Records  Reproduced  on  other  Talking  Machines? 

THE  VICSONIA  REPRODUCER  IS  THE  SOUNDBOX  THAT  WILL  DO  IT 

The  VICSONIA  will  reproduce  every  note,  sound  wave  and  minute  variation  as  recorded  on  the- 
wonderful  Edison  Disc  records  with  all  fullness,  sweetness,  and  accuracy,  of  tone.  Does  not.  wear, 
the  records. 


The  VICSONIA  is  a  revelation  in  reproducers,  and  the  largest  talking  machine  men  .in  the  country 
who  have  heard  and  tested  it  are  enthusiastic  over  its  merits. 

The  VICSONIA  fits  the  Victrola,  Grafonola,  Crescent  and  Sonora  phonographs,  with  special  type 
for  the  Aeolian  Vocalion. 

Instantly  and  easily  attached.    A  child  can  do  it.      No  alterations  necessary. 

Dealers  will  find  the  VICSONIA  a  business  builder.  .  . 

The  VICSONIA  sells  in  the  United  States  for  $7.50  nickel-plated,  $8.50  gold-plated,  and  in  Canada 

for  $10  nickel,  $12  gold.    Liberal  discount  to  dealers.    General  agents  wanted.   

One  demonstrating  model  will  be  forwarded  to  anv  dealer's  address  in  the  United  States  for  $4,  or 
in  Canada  $5.  cash  with  order.    Money  refunded  if  not  satisfactory. 

WALTER  M.  SEYMOUR,  Distributor,  133  West  129th  Street,  New  York  City 


The  Shelton  Electric  Motor  "Electrifies" 
All  Leading  Types  of  Phonographs 

IT  IS  SIMPLY  PLACED  AGAINST  THE  TURNTABLE— DOES  NOT  REQUIRE  EVEN  THE  TURNING  OF  A  SCREW 


PATENT 
DRAWING 


THE  WORKING  PART  OF  A  TALKING  MACHINE 

Showing  what  takes  place  when  the  Shelton  Electric  Motor  is  in  use 

FlRST:   When  clock-spring  Motor  has  run  down,  ratchet  No.  "B"  automat- 
ically releases  spring  motor  spindle.    Governor  "E,"  however,  stays  in  action 
when  Turntable  "C"  is  revolved  by  Electric  Motor  Spindle  "A,"  thereby 
giving  you  the  same  control.    Result  being,  Shelton  Electric 
Motor  simply  takes  up  the  duty  of  the  spring  motor  and  C 
operates  through  the  Governor  "E"  and  "D." 


RETAIL 

PRICE 

$17.50 


> 


Cranking  of  the  phonograph 
is  now  passe. 

Users  can  give  the  clock- 
spring  driving  mechanism  a 
rest  by  letting  the  Shelton 
Electric  Phonograph  Motor  "do 
it  electrically." 

This  motor  is  not  attached  to 
the  cabinet — simply  placed  on 
it.  No  changes  necessary  ex- 
cept unwinding  of  crank  handle. 

Phonograph  can  then  De 
played  either  electrically,  or 
mechanically  as  before. 

Be  the  first  in  your  locality 
to  cater  to  a  sure  demand  for 
these  motors — a  second  pros- 
perity week. 

Write  for  prices — now. 


Patents    Protected  by 
Our    Own    and  Allied 
Interests. 


The  Shelton  Electric  Motor 

1.  — IS  ABSOLUTELY  NOISELESS. 

2.  — Does  not   disturb  the  spring 

motor;  either  one  may  be  used 
as  desired. 

3.  — Simply  operates  the  turntable 

and  has  no  connection  whatso- 
ever with  the  spring  motor. 

4.  — Will    operate  on  any  lighting 

circuit. 

5.  — Is  guaranteed  in  every  detail  and 

manufactured  by  the  world's 
largest  electrical  manufacturers 


Write  for  information  to  our  nearest  office 


SHELTON  ELECTRIC  CO. 


NEW  YORK 
30  East  42nd  St. 


CHICAGO  BOSTON       SAN  FRANCISCO 

30  East  Randolph  Street     101  Tremont  St.     62  Post  St. 


THE  TALKING  MACHINE  WORLD. 


39 


"Christmas  Eve  1  was  at  my  desk  when  the 
young  man  to  whom  I  made  the  remarks  came  in. 
and,  saluting,  said :  "Mr.  Reis.  I  have  the  honor  to 
report  that  I  have  just  lost  a  sale  of  "The  Stilly 
Night,"  by  Schumann-Heink,  because  we  have 
none  in  stock.' 

"I  apologized,  ajid  wihen  I  saw  the  next  record 
stock  sheet  1  fully  realized  that  the  stock  clerk 
understood  the  value  of  main  floor  demonstration 
rooms  better  than  I  had  in  advance  and  that  he 
was  storing  up  as  early  as  October  for  a  time  when 
he  realized  that  it  would  be  hard  to  get  records. 
Our  Christmas  record  sales  were  phenomenal." 

Manager  Hallahan.  of  the  Yocalion  department 
at  Aeolian  Hall,  is  wonderfully  pleased  with  the 
results  of  his  first  Christmas  season  in  the  talking- 
machine  business.  He  came  over  from  the  piano 
end  of  the  game. 

"You  know,"  he  laughed,  "we  hardly  knew  when 
we  had  sales  made.  We  would  just  get  under  good 
sail  in  the  demonstration  booths  when  the  man 
would  get  up  and  say,  'I  must  be  going ;  where  is 
the  contract?'  or,  'Where  can  I  write  this  check?' 
We  played  our  machines  to  capacity  audiences  in 
our  record  demonstration  rooms,  and  the  machine 
booths  were  crowded  for  days  on  end. 

"On  the  first  business  day  of  this  year  the  tele- 
phone girl  was  the  first  on  deck.  She  was  greeted 
by  a  man  who  had  been  admitted  by  the  porter 
and  who  was  seated  on  a  sofa  near  the  door.  He 
told  her  he  wanted  to  talk  to  someone  about  a 
Vocalion,  and  when  she  began  to  hustle  about  to 
find  a  salesman  he  called  to  her,  'Never  mind ;  I 
just  wanted  to  leave  this;  I  guess  you  can  turn  it 
in.'  It  was  a  check  for  a  $300  machine  that  had 
been  sent  to  his  home  for  twenty-four  hours'  trial 
on  the  last  evening  of  the  old  year.  That  day  also 
I  was  ready  to  go  home  when  a  customer  came  in 
and  signed  a  contract  without  making  me  late  in 
getting  out  of  the  store." 

At  Aeolian  Hall  all  hands  are  very  well  pleased 
with  the  impression  their  instrument  is  making 
following  the  more  widespread  and  active  canvass. 
They  were  confident  to  begin,  because  of  their 
belief  in  the  machine  and  the  results  of  the  cam- 
paign among  musical  people,  but  now  they  are  cer- 
tain that  their  special  advantages  are  appreciated 
by  everybody. 

H.  G.  Koerber,  president  of  the  Koerber-Bren- 
ner  Co.,  states  they  have  just  finished  the  largest 
year  in  their  history  and  that  the  only  thing  to 
mar  their  satisfaction  was  the  unprecedented  short- 
age which  prevented  assisting  dealers  as  much  as 
desired.  "The  demand  for  Victor  machines,"  Mr. 
Koerber  says,  "continues  even  after  the  holiday 
period,  and  it  now  looks  as  if  January  and  Feb- 
ruary would  see  a  record  shortage  along  the  lines 
of  that  of  last  year." 

The  Koerber-Brenner  Co.  has  always  acted  on 
the  principle  that  "a  thing  can't  be  good  for  one 
unless  good  for  all,"  and  has,  therefore,  played  a 
prominent  part  in  boosting  St.  Louis.  It  had  a 
hand  in  bringing  the  Democratic  convention,  and 
wants  to  see  visitors  come  to  its  city.  It  has  been 
gratifying  to  see  a  constantly  increasing  number 
of  Victor  dealers  coming  to  visit  St.  Louis,  and 
the  firm  in  question  wants  every  Victor  dealer  to 
visit  the  city  at  some  time  in  the  future,  and  will 
keep  open  house  at  all  times  and  will  welcome 
those  who  may  come  as  convention  visitors. 

At  the  Columbia  warerooms  C.  R.  Salmon, 
speaking  for  Manager  Irby  W.  Reid,  the  latter 
being  confined  to  his  home  for  several  days  by  a 
mild  attack  of-  the  grip,  said  that  December  was 
the  largest  month  in  the  history  of  the  St.  Louis 
warerooms,  and  it  would  have  been  larger  had  all 
of  the  machines  of  the  models  in  demand  been  on 
hand.  Mr.  Salmon  said  that  shipments  en  route 
the  first  of  the  year  would  clear  up  the  Christmas 
deliveries,  enabling  the  dealers  to  replace  with 
proper  models  all  of  the  very  small  machines  sent 
until  larger  ones  could  be  obtained  from  the  fac- 
tory. Because  of  this  practice  the  shortage  of 
small  models  became  more  acute  at  Christmas  time 
than  of  the  larger  models.  The  record  situation, 
Mr.  Salmon  said,  was  in  very  good  shape,  despite 
demands  made  on  the  stock  that  were  entirely  un- 
precedented. The  Buetner  Furniture  Co.,  one  of 
the  large  time  payment  concerns  of  the  city,  re- 


cently has  taken  on  the  Columbia  machines  and 
made  a  very  good  holiday  record,  despite  the  fact 
that  it  had  had  this  line  but  a  short  time. 

Retail  Manager  Coughlin  said  that  the  feature 
of  his  department  was  the  closing  of  a  number  of 
sales  for  the  Grand  machine,  the  new  price  made 
on  this  model  instantly  closing  several  sales  that 
had  been  hanging  fire.  Owing  to  a  scarcity  of  elec- 
tric models  mostly  in  demand,  he  said,  this  class  of 
machine  has  not  had  a  fair  trial  this  Christmas, 
but  that  he  noted  wtih  considerable  pleasure  that 
those  in  use  were  giving  excellent  satisfaction. 

Ben  Phillips,  the  live  wire  of  the  outside  sales 
force  of  the  Columbia  force,  is  receiving  congratu- 
lations on  his  record  for  December,  which  he  mod- 
estly says  was  his  best  month.  He  did  better  than 
one  machine  a  day  for  the  entire  month. 

Mark  Silverstone,  president  of  the  Silverstone 
Music  Co.,  was  another  grip  victim  early  this 
month.  Through  his  spokesman,  Mr.  Silverstone 
reported  capacity  business  for  the  month  of  Decem- 
ber, with  stocks  in  fair  shape  the  first  of  the  month 
after.  Some  belated  shipments  of  machines  did 
much  to  relieve  the  strain. 

The  rapid  distribution  of  the  Edison  disc  ma- 
chine since  it  came  into  the  field  is  noticeable  by 
the  wide  interest  shown  in  the  new  record  lists  on 
their  arrival  and  the  constant  stream  of  visitors 
into  the  store  when  the  records  are  due,  to  hear 


ELECT  1916  DIRECTORS. 


American  Graphophone  Co.'s  Stockholders  Elect 
Directors  for  the  Coming  Year. 


The  annual  meeting  of  the  stockholders  of  the 
American  Graphophone  Co.  was  held  Monday  af- 
ternoon at  the  company's  offices  in  Bridgeport, 
Conn.  At  a  previous  meeting  of  the  stockholders 
it  was  decided  to  reduce  the  number  of  directors 
from  seventeen  to  eleven,  and  as  the  present  board 
consisted  of  sixteen  directors  the  stockholders  at 
Monday's  election  reduced  the  directorate  by  five, 
and  elected  the  following  directors  for  the  ensuing 
year:  Edward  N.  Burns,  Philip  T.  Dodge,  E.  V. 
Murphy,  C.  W.  Cox,  Thomas  R.  White,  Jr.,  F,  J. 
Warburton,  David  St.  John,  John  J.  Phelps,  Morti- 
mer D.  Easton,  William  Johnson  and  Beekman 
Winthrop.  These  directors  will  meet  later  to 
elect  officers  of  the  company  for  the  ensuing 
vear. 


EXECUTIVE  COMMITTEE  TO  MEET. 

Governing  Body  of  the  National  Association  of 
Talking  Machine  Jobbers  to  Meet  at  the 
Hotel  Knickerbocker,  New  York,  on  Febru- 
ary 15  and  16. 


PENNSYLVANIA_DEALERS  MEET. 

(Special  to  The  Talking  Machine  World.) 

Pittsburgh,  Pa.,  January  11. — The  regular 
monthly  meeting  of  the  Pennsylvania  Talking  Ma- 
chine Dealers'  Association  was  held  last  night  in 
the  store  of  the  W.  F.  Frederick  Piano  Co.,  and 
proved  to  be  the  largest  and  most  enthusiastic 
gathering  of  the  local  trade  this  winter.  About 
twenty-five  dealers  and  managers  were  in  attend- 
ance, with  President  French  Nestor  presiding. 


J.  C.  Roush,  chairman  of  the  press  committee  of 
the  National  Association  of  Talking  Machine  Job- 
bers, announces  that  the  regular  winter  meeting  of 
the  executive  committee  of  that  association  will  be 
held  at  the  Hotel  Knickerbocker,  New  York,  on 
February  15  and  16,  to  take  up  matters  of  impor- 
tance and  interest  to  Victor  jobbers.  The  special 
legislative  committee  of  the  association  will  also 
meet  at  the  same  time  and  place.  Special  consider- 
ation will  be  given  to  the  Stevens  Bill  and  means 
for  insuring  its  passage. 


During  the  Xmas  rush  this  system  made 
good.  1,002  satisfied  dealers  increased 
their  sales  with  the  only  system  that 
locates  records  instantly,  showing  their 
selling  value,  and  cuts  out  dead  ones. 


ASK  YOUR  JOBBER 


VICTOR  JOBBERS. 

W.   D.   Andrews  Co. 

Andrews  Music  Co. 

Blackman   Talking   Machine  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

Chase  &  West. 

Ross  P.  Curtice  Co. 

The  Corley  Co.,  Inc. 

Consolidated  Music  Co. 

Cohen  &  Hughes,  Inc. 

E.   F.   Droop  &   Sons  Co. 

Chas.  H.  Ditson  &  Co. 

W.  J.  Dyer. 

S.  B.  Davega  &  Co. 

Eclipse  Musical  Co. 

Elmira  Arms  Co. 

Hext   Music  Co. 

Henry  Horton. 

Knight-Campbell  Music  Co. 

Mickel  Bros.  Co. 

Nebraska  Cycle  Co. 

Neal.  Clark  &  Neal  Co. 

Orton  Bros. 

Penn  Phono.  Co.,  Inc. 

Standard   Talking   Machine  Co. 

Sanger  Bros. 

Stewart  Talking  Machine  Co. 


EDISON  JOBBERS. 

Phono.  Corp.,  N.  Y. 

Phonograph  Companies  of 

Chicago, 

Milwaukee, 

Cleveland, 

Cincinnati, 

Kansas  City, 

Detroit. 

Pacific   Phono.  Co. 
Denver  Dry  G.  Co. 
Kipp  Link   Phono.  Co. 
Harger  &  Blish. 
Chandler  &  Co. 
Laurence  H.  Lucker. 
American  Phono.  Co. 
Frank  E.  Bolway. 
Girard   Phono.  Co. 
Buehn  Phono.  Co. 
W.  A.  Myers. 
Texas-Okla.  Phono.  Co. 
Proudfit  Sporting  G.  Co. 
C.  B.  Haynes  &  Co. 


Pa.  T.  M.  Co. 

Columbia  Graphophone  Co.,  N.  Y. 
Pathe     Phonograph     Co.,  New 
York  and  Branches. 


No.  5. 
Capacity, 
1,500  Records. 
Models: 


Place  order  to-day  with  your  jobber  for  immediate  ship- 
ment for  as  many  sections  as  your  stock  requires.   Each  Nos.  i  and  3;.."  $50.50 

No.  6   29.50 

Four  of  these  units  hold  6,000 

Records. 
High  Grade  Cabinet  Work. 
Glass  Doors  and  Locks. 
Matches  your  fixtures. 
Adds  dignity  to  your  business. 


section  holds  300  Victor,  Columbia  or  Pathe,  130  Edison 
Records.    Manufactured  by 


J.  B.  OGDEN 


Lynchburg,  Va. 


40 


THE  TALKING  MACHINE  WORLD. 


We  Build  High  Grade 
Cabinets  for  Phonographs 


DESIGN  No.  200 

Made  in  Quartered  Oak,  Genuine  Mahogany  and 

Circassian  Walnut. 
Dimensions,  24  in.  wide,  24  in.  deep,  49%  in.  high. 


DESIGN  No.  75 

Made  in  Quartered  Oak  and  Genuine  Mahogany. 
Dimen.,  18%  in.  wide,  20%  in.  deep,  42%  in.  high. 


We  manufacture  a  complete  line  of  cabinets  for  phonographs 
in  designs  suitable  for  instruments  retailing  from  $15.00  to 
$250.00. 

We  solicit  inquiries  from  those  purchasing  cabinets  of  their  own 
designs  in  quantities. 

We  have  had  a  large  experience  in  building  Phonograph  Cabinets 
and  we  deliver  them  complete  and  ready  for  installation  of  motor 
sets  and  in  packing  cases  that  can  be  used  for  reshipping  the 
instruments. 

We  are  also  prepared  to  furnish  our  cabinets  equipped  with 
suitable  Motors,  Tone  Arms  and  Sound  Boxes,  thus  furnishing 
to  our  customers  a  complete  line  of  phonographs  tested  and 
ready  for  use  and  with  our  customer's  label  if  desired. 


CENTURY  CABINET  COMPANY 

25  West  45th  Street,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


41 


GREAT  VICTORY  FOR  VICTOR  TALKING  MACHINE  CO. 

United  States  Circuit  Court  of  Appeals  Reverses  Decision  of  Lower  Court  in  Victor  Co.-Macy 
Suit,  and   Recognizes  Validity  of  Victor  License  Notice. 


The  United  States  Circuit  Court  of  Appeals 
handed  down  on  Tuesday  a  most  important  opinion 
in  the  case  of  the  Victor  Talking  Machine  Co.  vs. 
R.  H.  Macy  &  Co.,  reversing  the  decision  of  the 
lower  court,  which  had  dismissed  the  Victor  Co.'s 
amended  complaint.  The  decision  in  this  case, 
which  is  of  the  utmost  importance  to  the  entire 
trade  and  constitutes  a  signal  victory  for  price 
maintenance,  is  as  follows : 

This  cause  comes  here  upon  appeal  from  a  decree  of  the 
District  Court,  Southern  District  of  New  York,  dismissing 
the  bill.  Plaintiff  is  the  manufacturer  of  certain  talking 
machines  and  sound  records,  which  are  covered  by  patents 
which  it  owns.  The  suit  is  brought  to  restrain  defendants, 
who  conduct  a  department  store,  from  selling  or  offering 
for  sale,  or  attempting  to  part  with  the  title  and  right  of 
possession  of  any  of  plaintiff's  patented  talking  machines 
and  sound  records.  The  theory  of  the  bill  is  that  defend- 
ant has  some  of  these  in  its  possession,  having  obtained 
such  possession  without  the  assent,  direct  or  indirect,  of 
complainant,  and  that  defendant  has  no  right  to  dispose 
of  such  machines  and  records  without  the  consent  of  com- 
plainant and  upon  the  terms  which  it  prescribes. 

Upon  the  filing  of  the  original  bill  motion  was  made 
to  dismiss  it  under  the  new  Equity  Rule  29,  which  is  the 
equivalent  of  a  demurrer  under  the  old  practice.  Judge 
Augustus  N.  Hand  granted  such  motion  and  filed  an  opin- 
ion 222  F.  R.  524.  Appeal  was  taken  to  this  court;  we  held 
that  even  on  complainant's  own  theory  his  bill  failed  to 
make  certain  allegations  which  were  essential.  The  dis- 
missal was  therefore  affirmed,  but  with  leave  to  amend 
(225  F.  R.  535).  The  bill  was  then  amended  by  inserting 
these  allegations.  Motion  was  made  to  dismiss  the  amended 
bill  and  was  granted  by  Judge  Hough,  who  filed  no  opinion, 
although  he  delivered  one,  orally.  From  the  order  of  dis- 
missal this  appeal  is  taken. 
LACOMBE,  C.J.: 

This  case  presents  the  familiar  one  of  the  manufacturer 
of  a  patented  article  undertaking  to  extend  its  use  and  at 
the  same  time  regulate  the  terms  and  conditions  under 
which  it  shall  be  used.  It  seeks  to  accomplish  this  in  part 
by  a  written  contract  entered  into  between  itself  and  every 
so-called  licensed  dealer  to  whom  it  delivers  the  possession 
of  instruments  or  records.  This  need  not  be  recited,  as  in 
substance  it  is  the  same  as  a  so-called  "License  Notice" 
which  is  attached  to  a  conspicuous  part  of  every  machine. 
This  notice  varies  only  in  its  statement  of  the  amount  of 
royalty,  which,  of  course,  is  different  for  different  types 
of  machines.  The  notice  affixed  to  every  instrument  of 
the  type  known  as  Victrola  XVI  reads  as  follows: 

This  machine  is  manufactured  by  us  under  bur  patents 
hereinafter  noted,  and  is  licensed  for  use  only  for  the  term 
of  the  patent  having  the  longest  term  to  run,  and  only  with 
sound  records,  sound  boxes  and  needles  manufactured  by 
us;  and  our  records  and  sound  boxes  are  licensed  only 
for  use  with  our  machines.  Only  the  right  to  use  the  said 
machine  is  granted  to  Victor  distributers  and  dealers  for 
demonstrating  purposes,  with  the  right  to  the  distributer  to 
assign  a  like  right  to  regularly  licensed  Victor  dealers  at 
the  dealers'  regular  discount  royalty,  with  the  right  to  the 


dealers  to  convey  the  license  to  the  public  to  use  the  said 
machine  only  when  a  royalty  of  not  less  than  $200  shall 
have  been  paid  and  upon  consideration  that  all  the  con- 
ditions of  license  shall  be  strictly  observed.  A  similar  right 
is  also  granted  to  the  distributer  to  convey  to  the  public 
the  right  to  use  this  machine  under  the  same  conditions. 
"No  license  to  use  this  machine  is  granted  to  the  public 
until  the  full  royalty  shall  have  been  paid.  This  machine 
is  not  licensed  for  use  for  public  entertainment  for  profit; 
for  a  license  for  such  public  use  an  extra  license  fee  of 
ten  per  cent.  (10%)  of  the  full  royalty  shall  be  payable. 
Title  shall  remain  in  the  Victor  Talking  Machine  Co.;  also 
the  right  to  repossess  the  said  patented  goods  upon  the 
breach  of  any  of  the  conditions  upon  the  repayment  by  the 
Victor  Co.  to  the  user  of  the  royalty  paid  by  him,  less 
5  per  cent,  per  annum  of  the  full  royalty  for  each  year, 
or  fraction  of  a  year,  that  the  user  shall  have  had  the 
use  thereof.  The  Victor  Co.  also  reserves  the  right  for 
itself  and  its  representatives  to  inspect,  adjust  and  repair 
this  machine  at  all  reasonable  times  while  in  the  possession 
of  the  user,  and  to  instruct  the  user  in  its  use,  but  assumes 
no  obligation  so  to  do.  All  patent  rights  are  reserved  by 
the  licensor  except  those  hereby  granted  to  the  licensees 
upon  the  performance  of  the  conditions  noted.  Any  excess 
use,  or  violation  of  the  conditions,  will  be  an  infringement 
of  the  said  patents.  The  patents  under  which  this  machine 
is  manufactured  and  licensed  for  use  are,  among  others, 
as  follows:  (here  follows  a  long  enumeration  of  the  num- 
bers and  dates  of  issue  of  various  patents)  and  other  United 
States  patents  under  which  this  machine  or  parts  thereof 
are  manufactured. 

No  license  is  granted  to  use  this  machine  in  any  altered 
or  changed  condition,  or  with  any  parts  not  manufactured 
by  this  company.  This  machine  is  licensed  for  use  only 
in  the  condition,  construction  and  arrangement  in  which  it 
is  put  out  by  us,  and  any  use  of  this  machine,  or  parts 
thereof,  in  any  other  or  altered  construction  or  arrangement 
will  be  construed  as  a  violation  of  this  license.  This  ma- 
chine is  licensed  for  use  only  with  needles  supplied  by 
the  Victor  Co.;  needles  will  be  supplied  by  the  Victor  Co., 
direct  to  any  licensee  of  any  of  its  patented  machines  ot 
wholesale  price,  upon  written  request. 

This  license  is  good  only  so  long  as  this  label  remains  on 
this  machine;  any  erasure,  alteration  or  removal  of  this 
laoel,  or  of  any  of  the  company's  labels,  or  marks  attached 
to  this  machine,  will  be  construed  as  a  violation  of  this 
license.  This  machine,  at  the  expiration  of  the  patent  hav- 
ing the  longest  term  to  run,  under  which  it  is  licensed, 
shall  become  the  property  of  the  licensee  (the  machine 
being  then  free  of  the  patents,  the  subject-matter  of  the 
license),  provided  that  the  licensee  shall  have  faithfully 
observed  the  conditions  of  license,  and  the  Victor  Co. 
shall  not  have  previously  taken  possession  of  the  machine 
as  herein  provided. 

An  acceptance  of  this  machine  is  an  acceptance  of  these 
conditions. 

All  rights  revert  to  the  undersigned  in  the  event  of 
violation. 

Victor  Talking  Machine  Co.,  Camden,  N  J. 
August  1,  1913. 

A  somewhat  similar  License  Notice  is  affixed  to  every 
sound  record  cr  its  envelope. 

A  study  of  these  various  documents  leads  to  the  conclu- 
sion that  complainant  has  undertaken  to  avoid  making  such 
a  sale  of  its  machine  as  would  permanently  pass  it  beyond 
any  further  control  by  itself.  We  think  it  has  succeeded 
in  so  doing;  this  is  not  a  sale  outright,  or  a  conditional  or 
restricted  sale  or  any  sale  at  all. 

Under  the  authorities  the  owner  of  a  patent  who  manu- 
factures machines  under  such  patent  can  give  the  right  to 
use  to  whom  he  pleases  upon  what  conditions  he  may 
choose  to  impose.  Some  of  those  conditions  may  involve 
pecuniary  return,  such  as  royalties,  rentals  for  fixed  periods, 
specified  lump  sum  compensation  for  the  whole  period.  We 
do  not  see  why  he  may  not  give  to  one  person  a  more  re- 


stricted right  to  use  than  he  does  to  another.  The  Dick 
case  224,  U.  S.  1,  establishes  the  proposition  that  a  re- 
striction to  use  only  with  other  products  of  the  patentee 
is  legitimate.  Of  course,  the  giving  to  any  person  of  a 
"right  to  use"  things  of  this  sort  is  an  idle  thing,  unless 
the  person  is  also  supplied  with  the  physical  thing  to  be 
used,  to  hold  the  same  while  he  is  enjoying  the  use  and 
complying  with  its  terms. 

Turning  now  to  the  License  Notice..  What  is  granted 
by  the  patentee  is  "only  the  right  to  use"  the  particular 
machine,  unaltered,  without  parts  not  manufactured  by  the 
Victor  Co.,  maker  and  owner  of  the  patents  and  only  with 
records  and  needles  made  by  the  Victor  Co.,  and  to  Use  it 
only  so  long  as  the  notice  unerased  and  unaltered  remains 
on  the  machine.  The  term  for  which  this  right  to  use  is 
granted  is  a  fixed  period  "for  the  term  of  the  patent  hav- 
ing the  longest  term  to  run" — this  term  is  ascertainable 
with  precision  by  reference  to  the  notice  affixed  to  the 
machine  which  enumerates  all  the  patents. 

The  character  of  the  use  is  not  the  same  in  all  cases. 

1.  To  "Victor  distributers"  there  is  given  a  right  to  use 
only  for  "demonstrating." 

As.  the  sole  result  of  demonstration  is  to  induce  the 
public  to  get  the  machines  it  may  be  assumed  that  these 
distributers  are  paid  by  the  Victor  Co. 

2.  To  regularly  licensed  "Victor  dealers"  there  is  also 
given  a  right  to  use  for  "demonstrating"  purposes.  Some- 
times conveyance  of  such  right  to  use  is  made  directly  by 
the  Victor  Co.  to  the  licensed  Victor  dealer.  Sometimes 
the  conveyance  is  made  to  the  "dealer"  by  the  "demon- 
strator," who  by  the  terms  of  the  notice  is  expressly  author- 
ized to  convey  such  right  to  the  dealer.  These  dealers,  of 
course,  do  not  use  these  machines  for  their  personal  enjoy- 
ment; their  demonstrations  are  given  to  induce  the  public 
to  apply  for  machines  and  they  are  paid  by  a  commission 
cn  the  amount  paid  by  every  person  who  may  be  induced 
by  them  to  take  one. 

3.  To  the  public,  i.e.,  to  individuals  who  wish  to  use 
the  machines  generally. 

Apparently  such  conveyances  are  not  made  directly  by 
the  manufacturer;  they  are  made  by  "Victor  distributers" 
or  by  "licensed  Victor  dealers,"  who  are  expressly  em- 
powered to  make  such  conveyances.  For  each  one  of  such 
machines  the  person  to  whom  a  right  to  use  the  same  is 
granted  and  a  machine  delivered,  to  be  by  him  used,  shall 
pay  a  lump  sum,  which  varies  with  the  type  of  machine. 

This  is  called  a  royalty;  in  effect,  it  is  a  payment  in 
advance  covering  use  for  the  entire  term— down  to  the 
expiration  of  the  last  patent.  During  such  term  the  re- 
strictions as  to  parts,  integrity  of  notice,  needles,  record, 
etc.,  are  in  force  and  the  manufacturer  reserves  title  in 
itself.  Of  course,  when  the  patents  expire  no  such  restric- 
tions could  be  maintained  and,  therefore,  when  that  time 
comes  any  licensee  (or  user)  in  whose  hands  a  machine 
may  be,  and  who  has  faithfully  observed  the  conditions, 
shall  receive  full  title  to  the  same. 

The  documents  are  long  and  complicated,  but  it  seems 
to  us  that  this  is  what  they  provide  for.  We  do  not  know 
why,  under  the  law  and  the  authorities,  a  patentee  may 
not  thus  dispose  temporarily  of  the  use  and  ultimately  of 
the  title  of  a  machine  made  by  him  and  protected  bv 
his  patent. 

The  order  is  reversed. 

Fenton  &  Blount,  Philadelphia,  Pa.,  were  the 
attorneys  for  the  Victor  Co.,  and  Wise  &  Seeligs- 
..  berg  appeared  for  R.  H.  Macy  &  Co. 


AIDING  MUSICAL  APPRECIATION. 

How  the  Victrola  Is  Utilized  in  Normal  Train- 
ing School  in  Kansas  City — Good  Work  Done 
by  J.  F.  Ditzell,  Manager  of  the  George  B. 
Peck  Co.  Victrola  Department,  Brings  Results. 

(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  January  10. — Kansas  City  is 
developing  a  most  emphatic  inclination  towards 
musical  appreciation  and  culture,  which  is  nowhere 
more  clearly  shown  than  in  the  public  schools.  In 
the  past  few  years  there  has  been  an  increasing 
attention  to  musical  instruction  particularly  ob- 
servable in  the  introduction  of  pianos  in  prac- 
tically every  school,  and  more  lately  with  the  de- 
sire of  every  school  to  have  a  talking  machine. 
These  machines  are  usually  purchased  by  subscrip- 
tion of  parents  of  the  pupils,  the  school  board  not 
having  yet  reached  the  point  where  it  will  supply 
them.  But  it  seems  likely  that  before  long  the 
talking  machine  will  be  recognized  as  quite  as  in- 
dispensable as  the  piano.  The  reason  for  this  is 
the  increased  attention  to  the  subject  of  musical 
appreciation,  which  can  only  be  inculcated  with 
such  various  examples  of  performance  and  subject 
as  the  talking  machine  provides. 

The  problem  of  the  dealers,  however,  has  been 
the  expense  of  soliciting  the  business.  Most  of 
them  have  been  waiting  for  the  psychological  mo- 
ment to  arrive,  when  the  subject  could  be  presented 
without  uneconomical  loss  of  salesmen's  time. 

The  psychological  moment  seems  to  have  ar- 
rived. 

Shortly  after  school  was  resumed  following  the 
holidays,  J.  F.  Ditzell,  manager  of  the  Victrola 
department  of  the  Geo.  B.  Peck  Dry  Goods  Co., 


received  a  visit  from  Miss  Emma  Serl,  instructor 
in  music  at  the  normal  training  school  in  Kansas 
City.  Miss  Serl  inquired  as  to  the  most  convenient 
method  of  giving  her  pupils  a  "view"  of  some  of 
the  operas  they  had  been  studying.  She  had  been 
using  the  Victor  Book  of  the  Opera,  and  naturally 
turned  to  a  Victrola  dealer  for  advice.  Mr.  Ditzell 
invited  her  to  bring  her  class  to  the  concert  room 
in  the  store  for  a  special  session.  Some  thirty 
students,  all  young  ladies  preparing  for  the  teach- 
ing of  music  in  the  public  schools,  came  with  Miss 
Serl.  A  program  had  been  prepared  of  selections 
from  the  three  operas,  "Bohemian  Girl,"  "Martha" 
and  "II  Trovatore,"  that  were  being  studied.  Miss 
Serl  lectured  on  each  selection  as  it  was  given  on 
the  Victrola. 

This  is  the  first  year  that  the  normal  school  has 
been  taking  up  such  work;  and  the  importance  of 
the  demonstration  and  service  can  hardly  be  over- 
estimated. Not  only  is  the  training  school  itself 
thus  finding  the  necessity  as  well  as  the  advantage 
of  the  Victrola  in  class  work,  but  the  students  are 
learning  their  duties  in  the  light  of  the  assistance 
of  the  machine  and  the  records.  It  seems  inevit- 
able that  in  a  very  short  time  every  school  in  the 
city  must  have  a  talking  machine  as  a  part  of  the 
regular  equipment. 


NEW  INCORPORATION. 

A.  M.  Warenberg,  M'.  Freedman  and  A.  S.  Levy, 
of  233  Broadway,  this  city,  have  incorporated  the 
Perma  Recording  Laboratories  Corporation,  with 
a  capitalization  of  $300,000.  The  new  concern  will 
deal  in  talking  machine  records,  pianos,  players, 
novelties,  and  make  master  records  as  well. 


KOERBER=BRENNER  CO.  PROGRESS. 

Closed  Great  Year  in  1915 — Was  One  of  Expan- 
sion for  the  House  and  Its  Dealers — Big 
Plans  for  Year  Just  Opened  Have  Been  Made. 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  January  11.— Few  firms  have 
made  a  better  record  of  advancement  in  the  year 
just  closed  than  the  Koerber-Brenner  Music  Co., 
of  this  city.  As  Victor  distributer  it  has  been 
most  solicitous  of  the  needs  of  its  dealers  and  has 
at  all  times  aimed  to  keep  them  supplied  not  only 
with  stock,  hut  with  such  "service"  pointers  as 
would  be  helpful  in  developing  their  business. 
This  co-operation  has  been  much  appreciated,  and 
has  resulted  in  the  general  expansion  not  only  of 
the  house  of  Koerber-Brenner  itself,  but  of  its 
dealers  in  the  important  territory  which  it  con- 
trols. The  plans  for  1916  are  bigger  and  better 
than  for  1915,  and  this  means  much,  for  the  Koer- 
her-Brenner  Co.  is  ever  on  the  alert  for  every 
means  of  advancing  the  interests  of  its  growing 
constituency.  This  is  unquestionably  the  secret  of 
its  great  success.  An  interesting  announcement 
from  the  Koerber-Brenner  Co.  appears  elsewhere 
in  this  issue  of  The  Talking  Machine  World. 

Arthur  Figner,  a  nephew  of  Gustavo  Figner,  of 
Sao  Paulo,  Brazil,  has  connected  himself  with  a 
talking  machine  concern  in  New  York  City. 


DO  IT  NOW!  DON'T  DELAY  PUTTING 
OFF  SEEING  YOUR  CONGRESSMAN  SO 
THAT  HE  MAY  KNOW  THAT  HE  WILL 
HAVE  YOUR  SUPPORT  IN  THE  ADVOCACY 
OF  THE  STEVENS  BILL. 


42 


THE  TALKING  MACHINE  WORLD. 


Columbia  advertisements  are  pro 


P-VL  Country  Life 


lAGAZJNE 


JANUARY  ,9)6 


MUNSEI 


Y  PAGE 


Hi 


HimMD  to  Hash' 


The 

"Wishing  Moon 

LOUISE  DUTTON 


The 
Ladies 

^VORLD 


THE  THEATRES 

nolidatt  Number 

\^)mans  Home 
Companion 


JhcNe 

LADIES'  HOME  JOURNAL 


Heart's 


Columbia  dealers  b  q 
1915  than  ever  befoi 

Which  is  by  way  ■ 
phenomenal  Columll 
biggest  in  the  Compsfl 

And  the  general  busi 
all  pointing  to  a  19  li 
throw  1915,  wondei 
shade. 

We  are  going  to  ke< 
the  strong,  sane,  able 
of  it— that  backed  ir 
effectively  in  1915  i 
music  loving  public  t 
bia  product. 

You  see  Columbia  ad 
it  is  hardly  shooting  1 
that  whenever  you  se 
thing  the  chances  are 
tisement— in  magazin 
show  the  names  of 
publications,  with  m 
are  being  used.  And 
tion  of  a  typical  C< 
that  is  helping  sell  t) 
begin  to  show  even  thi 
of  newpapers  that  wil 
paper  advertising.  T 
them. 


Now  as  to  product: 
super-generous  provis 
so  we  couldn't  meet 
creased  demand.  B 
more  factory  extensic 
ities,  we  are  confiden 
to  accommodate,  befc 
sane  man  should  be 
normal  requirement  1 
And  that  is  figured  c 
to  be. 

• 

* 

Columbia  Graph 

Woolworth  Bi 


Your  customers  can  spot  ih 


THE  TALKING  MACHINE  WORLD 


fit  in  your  own  favorite  magazines 


I  money  in 

915  was  a 
in  fact  the 


full  of  signs 
ad,  that  will 
as,  into  the 

nd— keep  up 
5— and  more 
!a  dealers  so 
y  drove  the 
s  for  Colum- 


/erywhere — 
mark  to  say 
reading  any- 
umbia  adver- 
■paper.  We 
he  national 
-eaders,  that 
,  a  reproduc- 
Ivertisement 
We  couldn't 
:he  hundreds 
i  1916  news- 
hat  many  of 


more  than 
1 5 :  but  even 
ordinarily  in- 
h  year,  with 
♦adened  facil- 
i  shall  be  able 
rig,  what  any 
redict  as  the 

our  dealers. 
)16  is  bound 


Company 

fork 


- 


All  the  music  of 
all  the  world 


and  most  of  the 
fan  of  it,  too. 


J3.*. 


HE  PoXf^XTUU  «*>  «P™d"Ced'  ^ 
music.    Fa,tM"S„  ,i  life  itself. 


THE  ^'S* ^  -fleeted  and  '  the 

fleet  the  colors  'va  J  ren(\enng  ot  a  tn  he  a  genuine  5fv,elaT-a  Records 

,  M  B***  £  -  « -  _  .  _   woolwortb  BM*.  New 


1  1 


i 


rrafOftOld  ^  Doubled 


Records 


iirar Ifi*  ȣ|L 


pmuiiii""1""11"1 


a  mile  away  ever 


44 


THE  TALKING  MACHINE  WORLD. 


PATHE  RECORDS  FOR  FEBRUARY. 


The  Pathe  Freres  Phonograph  Co.  of  New 
York  Have  Just  Issued  the  Following  In- 
teresting List  of  Records  for  February. 


No. 

3036' 


Size. 

A  Perfect  Day  (Carrie  Jacobs-Bond).  Tenor 

Solo,  orch.  accomp  Harry  McClaskey  11H 

Carry  Me  Back  to  Old  Virginny   (J.  Bland). 

Duet,  orch.  accomp  Campbell  and  Burr  liy2 

303G6  A  Little  Bit  of  Heaven  (Ball  and  Brennan). 

Tenor  Solo,  orch,  accomp.  .Harry  McClaskey  11% 
Mighty  Lak'  a  Rose    (Stanton    and  Nevins). 

Tenor  Solo,  orch.  accomp  H.  McClaskey  ll'/i 

30322  Killarney  (Balfe).    Tenor  Solo,  orch.  accomp. 

George  Gaskin  11 
Come,  Back  to  Erin  (Claribel).     Tenor  Solo, 

orch.  accomp  George  Gaskin  11J4 

30345  La    Rigolomanie    (H.    Piccolini).  Laughing 

Sketch   Constantin  liy2 

Ne,  Comme  Ca  (G.  Hamel).    Chanson  a  rires. 

Chante  per  Constantin,  avec  orch .  Constantin  llj/i 
3036S  The  Laughing  Fabricators  (Darkey  Comedy). 

Billy  Golden  and  Jim  Marlowe  liy2 
The  Insect  Powaer   Man    (Darkey  Comedy). 

Billv  Golden  and   Tim   Marlowe    11 V? 
30371  M-O-T-H-E-R,  the  Word  that  Means  the  World 
to  Me  (H.  Johnson  and  Ted  Morse).  Tenor 

Solo,  orch.  accomp  M.  J.  O'Connell  ll'/2 

America,  I  Love  You  (E.  Leslie  and  A.  Got- 

tler).     Tenor  Solo,  orch.  accomp  

M.  J.  O'Connell    11  y2 
60035  La  Marseillaise  (Rouget  de  LTsle).     Sung  in 

French   

Mile.  M.  Chenal,  of  Opera  Comique,  Paris    11 l/2 
Le  Chant  du  Depart  (Mehul).  Sung  in  French. 

Mile.  M.  ChenaJ,  of  Opera  Comique,  Paris  11% 
30321  New   York    Hippodrome   March,    from  "Hip, 

Hip,  Hooray"  (J.  P.  Sousa)  

Pathe  Dance  Orchestra  11% 
My  Fox  Trot  Wedding  Day,  from  "Hip.  Hip 

Hooray"  (B.  J.  Burt)  

Pathe  Dance  Orchestra    11 54 
10031  Don't  You  Love  Your  Baby  No  More  (Tack 

Frost.)    Tenor  Solo,  orch.  accomp.. .H.  Burr  10% 
I'm   Longing  for  Old  Virginia  and  You  (J. 


10042 


10046 


10043 


1002J 


3031: 


50010 


5  5 


50007 


50009 


30372 


5000S 


Lyons  and  E.  C.  Keithley).     Tenor  Solo, 
orch.  accomp  M.  J.  O'Connell  10% 

Hot  Off  the  Griddle — One  or  Two-step  (James 

White)  Pathe   Dance   Orchestra  10% 

My  Keepsake — Hesitation  Waltz  (C.  M.  Jones). 

Pathe  Dance  Orchestra  10% 

The  Dream  Waltz — Adapted  from  "Tales  of 

Hoffman"  Arr.  by  Klickman  

Pathe  Dance  Orchestra    10 % 

Only    You — Hesitation    Waltz    (Clarence  M. 

Jones)  Pathe  Dance  Orchestra  10"4 

I'd  Ask  for  You  (A.  J.  Lamb  and  F.  H.  Klick- 
man).    Tenor  Solo,  orch.  accomp... H.  Burr  10 

I   Miss  You,  Dearie- (A.  J.  Lamb  and  Eddie 

Gray).   Tenor  Solo,  orch.  accomp... H.  Burr  10y2 

In  the  Land  of  Love  (F.  W.  Rega).  Tenor 
Solo,  orch.  accomp  Henry  Burr  10 

There's  a  Rose  in  Old  Erin  (J.  W.  Callahan, 

Briese  &  Klickman).    Orch.  accomp  

M.  J.  O'Connell  10%2 

The  Famous  Story  of  George  Washington  and 
His  Hatchet,  and  The  Story  of  Pocahontas, 
As  told  by.  Uncle  Jim  lll/2 

The  Story  of  the  Wise  Men  of  Gotham,  As 

told  by   Jncle  Jim  liy2 

The  Legend  of  the  Chimes  (Reginald  De  Ko- 
ven).    Contralto  Solo,  with  Mixed  Chorus.. 

Cora  Tracy  with  De  Koven  Opera  Co.  11^ 

The  Crow  Song  (Reginald  De  Koven).  Basso 

and  Male  Chorus  

Herbert  Waterous-De  Koven  Opera  Co.  liy2 

Brown  October  Ale  (Reginald  De  Koven). 
Baritone   Solo,   Male  Chorus,  orch  accomp. 

James  Stenens-De  Koven  Opera  Co.    11  y2 

Oh,  See  the  Little  Lambkins  Play  (Reginald  De 

Koven).    Sextet  De  Koven  Opera  Co.  lll/2 

The   Tinkers'   Chorus    (Reginald  De  Koven). 

Male  Chorus,  orch.  accomp  

De  Koven  Opera  Co.    11 %2 

The  Armorer's  Song  (Reginald  De  Koven). 

Bass  Solo,  orch.  accomp. ..  Herbert  Waterous    11  y2 

O  Promise  Me  (Reginald  De  Koven).  Con- 
tralto Solo,  orch.  accomp  Cora  Tracey  liy2 

The  Forest  Song  (Reginald  De  Koven).  So- 
prano Solo,  orch.  accomp  Ivy  Scott    11 1/2 

Turkey  in  the  Straw  (Darkey  Comedy)  

Billy  Golden  and  Jim  Marlowe    11 1/2 

L'nlucky  Mose  (Darkey  Comedy)  

Billy  Golden  and  Jim  Marlowe  l\y2 

Gypsy  Love  Song  (Victor  Herbert).    Bass  Solo, 


WE  WILL  PAY  CASH 

Amounting  to 

From  90  to  94  per  cent,  of 

the  face  value  for  acceptable  installment  contracts  on  talk- 
ing machines  and  pianos.    Ask  for  details. 

HAMILTON  INVESTMENT  CO., 


76  W.  Monroe  St. 
CHICAGO 


'QjMaJcevs  and 'Distributors 'oPthe-* 


Chicago.  Ill 
willuv9pobt  p» 
Goshen  [no 


\    Talking  Machines  <md  Cabinet*? 

^William^ort.  Pa 


The  HERCULES  MOTOR 

The  Motor  that  makes  less  noise. 

Built  Solid  all  the  Way  Through. 

Guaranteed  for  1  Year. 

Separate  Parts  Can  Be  Furnished. 

Plays  one  1 2-in.  record  with  one  winding. 

JUso   Tone   Jtrms,    Sound    Boxes  and 
Turn  Tables 

PRICES  UNUSUALLY  LOW 
SEND    FOR  SAMPLES 

The  Hercules  Talking  Machine  Supply  Co. 

611-621  BROADWAY    :    :    s    :    NEW  YORK 

 The  House  that  Delivers  Promptly  


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 


Phonograph 
HORNS 


Standard  Metal  Mfg.  Co. 


227  CHESTNUT  STREET 


NEWARK,  N.  J. 


orch.  accomp  Herbert  Waterous 

The  Indifferent  Mariner   (F.  Bullard).  Bass 

Solo,  orch.  accomp  Herbert  Waterous 

10054  White  Wash  Man   (Jean  Schwartz).     One  or 

two-step.     Banjo  Solo  Fred  Van  Eps 

Just  Try  to  Picture  Me  Back  Home  in  Tennes- 
see (W.  Jerome  and  W.  Dolandson).  Orch. 

accomp  Collins  and  Harlan 

100o2  Smiler  Rag  (Percy  Wenrich).     One  or  Two- 
step.     Banjo  Solo,  orch.  acomp  

Fred  Van  Eps 

Blame  It  on  the  Blues  (Chas.  L.  Cooke).. Fox 

Trot  Pathe  Dance  Orchestra 

30329  The    Love    Dance    (Every   Little  Movement) 
(Hoschna) ...  .Imperial  Symphony  Orchestra 

Cupids  Garden  Intermezzo  (Eugene)  

Imperial  Symphony  Orchestra 
30319  The  Story  of  Robin  Hood  as  told  by  Aunt  Polly 
The   Story   of  Julius   Caesar,   and  the  Story 
of  Oliver  Goldsmith,  as  told  by  Aunt  Polly 
30342  LTnternationale   (De  Geyter).     Chants  Revo- 
lutionnaires,    Chante   per    Marguenat,  avec. 

Orch.  et  Choeur  Hommes  

La  Carmagnole  (A.  Stanislas)  (du  Citoyen 
"Birard"  1792)  Avec  Choeur  Hommes. 
Chantee  par  Marguenat,  avec  orch  


11% 

ny2 
ioy2 

ioy2 

10  y2 
ioy2 
11% 
ny2 

n% 

ny2 
ny2 
ny2 


ADOPTS  NEW _SELLING  POLICY. 

Fraad  Talking  Machine  Co.  to  Ass;gn  Protected 
Territory  to  Agents  for  Its  Line — Open 
Handsome  Display  and  Sales  Rooms. 


The  Fraad  Talking  Machine  Co.,  which  recently 
entered  the  talking  machine  manufacturing  trade 
on  a  large  scale,  has,  with  the  first  of  the  year, 
introduced  a  new  policy  in  the  distribution  of  its 
output.  The  plan  calls  for  the  appointment  of 
agents  throughout  the  country  who  will  be  assigned 
territory  and  be  protected  in  the  business  which 
comes  from  that  territory. 

Considerable  interest  has  already  been  shown  in 
this  plan  and  several  important  territories  have 
been  assigned. 

The  Fraad  Co.  has  recently  arranged  for  some 
additions  to  its  line  of  talking  machines,  which  in- 
clude models  ranging  from  $15  up.  One  of  the 
latest  additions  illustrated  in  the  company's  adver- 
tisement in  another  section  of  this  paper  is  the 
Fraad  Jr.,  a  small-model  cabinet  machine  with  full- 
size  mechanical  equipment  and  designed  to  hold 
about  sixty  records.  The  junior  model  is  finished 
either  in  mahogany  or  antique  ivory  as  desired. 

For  the  purpose  of  taking  care  of  the  local  trade 
the  Fraad  Co.  has  opened  attractive  showrooms  at 
1160  Broadway,  between  Twenty-seventh  and 
Twenty-eighth  streets,  in  the  center  of  the  business 
district,  where  a  complete  stock  of  its  various 
models  is  carried.  The  new  showrooms  are  con- 
ducted by  a  competent  staff  under  the  personal  di- 
rection of  Daniel  Fraad,  president  of  the  company, 
and  both  the  wholesale  and  retail  business  is 
handled  therefrom. 


WISE  TO  ORDER  PROMPTLY. 

Advancing  Cost  of  Paper  May  Affect  Cost  of 
Envelopes  and  Albums,  Declares  Clement 
Beecroft —  1915  Best  Year  in  History. 


Clement  Beecroft,  of  Philadelphia,  whose  line 
of  talking  machine  specialties  ranges  from  "talker" 
cabinets  to  Bagshaw  needles,  reports  that  his  busi- 
ness during  1915  broke  all  previous  records  in 
volume  and  quality,  and  that  the  prospects  for  the 
present  year  are  unusually  bright. 

Among  the  specialties  handled  by  Mr.  Beecroft 
with  particular  success  are  the  Wolf  Bros,  record 
envelopes  for  deliveries,  stock  and  supplements, 
and  the  Perfection  record  holders  for  cabinet  filing 
purposes.  In  view  of  the  fact  that  there  is  a  steady 
increase  in  the  cost  of  paper,  Mr.  Beecroft  empha- 
sizes the  point  that  it  will  pay  jobbers  and  dealers 
to  anticipate  their  wants  in  that  particular  line  and 
order  quantities  early.  By  that  means  present 
prices  and  prompt  deliveries  are  assured. 


The  Clinical  Film  Co.-  has  been  granted  a  cer- 
tificate of  incorporation  by  the  Secretary  of  State, 
Albany,  N.  Y.,  to  engage  in  the  manufacture  of  a 
number  of  articles,  including  phonographs,  records 
and  supplies.    The  capital  is  $500,000. 

IDECALCOMANIEI 

•NAME  PLATES  • 

FOR  PIANOS, TALKING  I 
MACHINES, ETC. SEND  COPY  | 
FO R  PRICES-  SKETCHES  FREE., 


THE  TALKING  MACHINE  WORLD. 


45 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operate  on  all  currents) 
29  West  34th  Street  New  York  City 


VICTOR  TUNGS=TONE  STYLUS. 

Important  Discovery  Announced  by  the  Victor 
Talking  Machine  Co.  of  a  New  Needle  Which 
Has  Remarkable  Qualities. 


CHRISTMAS  DISPLAY  BRINGS  TRADE.   COMBINE  PLAYER  AND  PHONOGRAPH. 


Yule-Tide  Sentiment  and  Good  Salesmanship 
Blended  in  Window  Display  of  Victor 
Goods  by  Gately-Haire  Co.,  Albany,  N.  Y. 


Many  of  the  big  stores  spend  thousands  of  dol- 
lars monthly  in  an  effort  to  take  proper  advantage 
of  their  window  displays.  Artisticness  of  window 
displays  as  well  as  salability  of  the  merchandise 
both  tend  to  dispose  of  the  goods  so  presented  to 
the  public.  Considerable  attention  is  directed  to 
window  work  by  the  talking  machine  dealers,  and 
the  accompanying  example  is  a  photograph  of  the 
window  of  the  Gately-Haire  Co.,  Inc.,  108  State 
street,  Albanv.  X.  Y.    The  background  was  that 


^VVJELY  -  HAIR) : 


PhCTDR  VICT  *OLAS 


Holiday  Exhibit  of  Gately-Haire  Co. 

of  a  beautiful  painting  of  the  "Wise  Men  of  the 
East''  following  the  Star  of  the  East,  and  the  un- 
usualness  of  the  display  created  a  great  deal  of 
favorable  comment. 

John  L.  Gately,  president,  stated  that  he  can  trace 
many  dollars'  worth  of  actual  business  which  came 
as  a  response  from  people  seeing  the  window,  and 
he  is  of  the  belief  that  windows  of  all  dealers 
should  be  utilized  not  only  from  the  window  dis- 
play standpoint  but  from  the  salesmanship  view- 
point. 


A  WRITING  TALKING  MACHINE! 

Novel  Combination  of  Edison  Phonograph  and 
Telautograph  Attracts  Crowds  in  Kansas 
City — Clever  Idea  of  Manager  M.  Blackman. 

(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  January  2.  —  Manager  M. 
Blackman,  of  the  Kansas  City  Edison  Shop,  head- 
quarters for  the  Diamond  Disc  machine,  devised  a 
novel  window  attraction  for  the  recent  holiday 
crowds.  He  secured  a  telautograph  and  mounted 
it  on  an  Edison  phonograph,  the  wires  running 
down  into  the  body  of  the  machine  and  through 
the  window-floor  out  of  sight.  An  operator,  hid- 
den from  view,  watched  the  crowds  passing  and 
wrote  pertinent  messages  to  them  on  the  machine, 
so  that  a  man  with  a  brilliant  necktie  or  a  lady 
shopper  with  her  arms  full  of  bundles  would  stop 
in  front  of  the  window  and  suddenly  see  a  mes- 
sage addressed  to  them  personally  appear  on  the 
roll  of  paper  in  the  machine.  So  completely  was 
the  illusion  carried  out  that  some  spectators  seemed 
to  have  the  idea  that  the  machine  was  actually  a 
part  of  a  new  talking  machine  that  could  tran- 
scribe whatever  was  on  a  record!  While  this  idea 
may  seem  fantastic,  still  it  is  not  without  the  range 
of  possibility  that  some  day  a  machine  may  be  per- 
fected which  will  put  into  written  or  printed  notes 
whatever  may  be  spoken  into  it. 


DO  IT  NOW!  YOUR  INTERESTS  ARE 
VITAL  IN  SEEING  THAT  THE  STEVENS 
BILL  PASSES  THE  NEXT  CONGRESS.  IT 
MEANS  THAT  YOUR  STOCK  WILL  BE  NON- 
DEPRECIABLE, BUT  IF  THE  CUT-RATERS 
WIN,  THEN  LOOK  OUT. 


Details  of  the  Latest  Patent  of  Edwin  S.  Votey 
Which  He  Has  Assigned  to  the  Aeolian  Co. 
of  New  York — Covers  Many  Features. 


(Special  to  The  Talking  Machine  World. J 

Washington,  D.  C,  January  8.— The  Aeolian 
Co.,  New  York,  is  the  owner  through  assignment 
by  Edwin  S.  Votey,  Summit,  N.  J.,  of  patent  No. 
1,165,470,  for  a  combined  musical  instrument,  such 
for  example  as  a  piano  or  player-piano,  and  a 
mechanism  for  the  reproduction  of  the  human 
voice  or  sounds,  as  for  instance  a  phonograph  or 
graphophone. 

One  object  of  the  invention  is  to  provide  for  a 
compact  and  convenient  arrangement  of  a  mecha- 
nism for  the  reproduction  of  the  numan  voice  or 
sounds,  within  the  casing  of  the  piano  where  ac- 
cess to  said  mechanism  may  be  "had  with  facility 
and  convenience  for  the  purpose  of  adjusting  said 
mechanism  when  desired,  and  for  changing  the 
records  thereof. 

A  further  object  of  the  invention  is  to  combine 
the  two  instruments  in  such  a  manner  that  the 
sounds  of  said  instruments  may  be  properly 
mingled  for  the  purpose  of  producing  harmonious 
effects,  and  to  this  end  the  piano  is  provided  with 
a  sound-blending  chamber  in  rear  of  the  sounding 
board  into  which  chamber  the  sounds  from  the 
human  voice  reproducing  mechanism  are  conveyed, 
and  from  which  chamber  they  are  discharged 
through  an  opening  formed  in  a  wall  of  the  piano 
casing." 


"Victor  Tungs-tone  Stylus"  is  the  name  of  an 
important  discovery  just  announced  by  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  this  being  an 
improved,  semi-permanent,  changeable  reproducing 
stylus  of  tungsten  combining  all  the  desirable  fea- 
tures of  the  Victor  system  of  changeable  needles 
with  the  added  advantage  of  playing  fifty  to  200 
records  without  changing,  and  which  is  referred  to 
in  an  advertisement  elsewhere. 

The  virtue  of  the  Tung-stone  stylus  lies  in  a 
small  cylinder  of  tungsten  projecting  from  the  end 
of  a  s'.eel  holder  in  which  it  is  rigidly  set.  A 
novel  feature  of  this  stylus  is  that  it  automatically 
tells  the  machine  owner  when  to  change  the  needle, 
so  to  speak,  for  when  the  tiny  cylinder  of  tungsten 
is  worn  off  it  will  not  play.  In  other  words,  you 
cannot  play  the  new  Victor  Tungs-tone  stylus  in  a 
"worn"  condition. 

These  needles  are  made  in  two  tones,  full  and 
soft,  retailing  at  25  cents  for  a  box  of  ten,  or  for  a 
package  of  four  needles,  10  cents. 


ELECTED  VICE=PRESIDENT. 

At  the  annual  meeting  of  the  stockholders  and 
directors  of  the  Musical  Instrument  Sales  Co.,  held 
on  Monday,  C.  R.  Wagner  was  elected  a  vice-presi- 
dent of  the  company.  Mr.  Wagner  has  been  asso- 
ciated with  the  company  for  several  years,  having 
achieved  signal  success  as  head  of  its  Victor  busi- 
ness. 

There  are  no  other  changes  in  the  officers  and 
directorate  of  the  company,  Mr.  Wagner  being 
elected  to  a  new  position  and  the  present  officers 
continuing  for  the  ensuing  year.  'C.  A.  Wagner  is 
president  of  the  company. 


TO  MAKE  DEMONSTRATING  ROOMS. 

(Special  to  The  Talking  Machine  World.; 

Philadelphia,  Pa.,  January  8. — The  Huskey 
Manufacturing  Co.,  1700  North  Howard  street, 
this  city,  maker  of  fixtures  for  drug  stores,  an- 
nounces its  intention  of  entering  the  talking  ma- 
chine field  with  the  Huskey  demonstrating  rooms. 
These  will  be  built  at  its  factory  in  Philadelphia 
and  shipped  to  the  various  dealers  throughout  the 
country. 

In  its  experience  as  manufacturer  of  drug  store 
equipments  and  fixtures  it  has  drawn  different  con- 
clusions regarding  how  the  dealer's  space  should  be 
utilized,  and  this  experience  will  stand  it  in  excel- 
lent stead  in  the  promotion  and  sale  of  Huskey 
demonstrating  rooms. 


The  A.  H.  Fitch  Music  Store,  of  Arkansas  City, 
Kan.,  recently  bought  out  the  stock  of  machines  and 
records  of  the  Talking  Machine  Shop  at  Winfield, 
Kan. 


Bert  Woodward,  formerly  in  charge  of  the  Edi- 
son phonograph  department  of  the  Santa  Fe  Watch 
Co.'s  store  in  Topeka,  Kan.,  has  accepted  a  connec- 
tion with  the  Kansas  City  Edison  Co. 


The  Pathe  Shop  has  been  opened  on  Boston 
avenue,  Tulsa,  Okla,  for  a  display  of  Pathephones. 


No.  439  (Vertical  Interior). 
FOR  VICTROLA  IX. 

Height,  3Z'/2  in.  Width,  1754  in.  Depth,  21  in. 
Holds  240  Victor  or  Columbia  Records. 

Mahogany  front,  sides  and  back.  Quartered 
oak  front,  sides  and  back. 

Average  weight,  crated,  80  lbs. 

-No.  449  is  this  Cabinet  arranged 
with    top    for    Columbia  "Favorite." 

(If  horizontal  shelving  is  desired,  order  No. 
1439.  When  felt  interior  is  desired,  order  No. 
439F.) 


Udell  Cabinets 

for  ALL  Talking  Machines 

With  Vertical  Interiors,  Horizontal  Shelves  or 
Felt- Lined  Uprights,  One  Disc  to  the  Space 

For  years  we  have  led  in  the  Record 
Cabinet  field.  Our  1915  business  was 
the  biggest  year  we  ever  had  on  Record 
Cabinets.  In  1916  we  purpose  to  stay 
at  the  head  of  the  procession  AND 

WANT  YOUR  HELP. 

Machine — Records — Cabinet — that's  the 
combination  that  makes  you  the  biggest 
profit  and  the  most  satisfied  customers. 

Get  our  literature — and  you'll  want  our 
cabinets.  The  good  cabinets  will  back 
up  the  good  catalog.    A  postal  will  do. 

The  Udell  Works 

1205  W.  28th  St.,  Indianapolis,  Ind. 


46 


THE  TALKING  MACHINE  WORLD. 


Good  product  sold  to  the  dealer  and  by 
the  dealer,  strictly  on  its  merits,  co- 
operation always,  and  protection  as  a 
matter  of  course— that's  business, 
Columbia  style. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


COLONEL  BILL'S  MEMORY  HONORED 


BUILT  UP  BIG  BUSINESS. 


By  the  Chicago  Piano  and  Organ  Association, 
Which  Passed  Resolutions  of  Regret  at  His 
Death  Signed  by  the   Executive  Committee. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  January  12. — At  a  meeting  of  the 
officers  of  the  Chicago  Piano  and  Organ  Associa- 
tion the  following  resolutions  to  the  memory  of 
Edward  Lyman  Bill  were  adopted.  The  signatures 
include  those  of  the  entire  executive  committee  of 
the  organization  : 

It  is  with  deep  and  sincere  regret  that  this  asso- 
ciation learns  of  the  death  of  Edward  Lyman  Bill, 
editor  and  publisher  of  The  Music  Trade  Review 
and  The  Talking  Machine  World.  The  untimely 
closing  of  such  a  useful  and  kindly  life  is  a  sad 
blow,  not  only  to  his  beloved  family  and  the  in- 
dustries to  which  he  devoted  his  great  abilities,  but 
to  the  community  at  large. 

Music  trade  journalism  and  the  music  trade  in 
all  its  branches  owe  much  to  this  splendid,  kindly, 
cultured  gentleman  and  are  the  better  for  his  hav- 
ing lived. 

It  is,  therefore,  deemed  meet  and  becoming  that 
this  organization,  of  which  he  was  ever  the  fast  and 
firm  friend,  pay  this  tribute  to  his  memory  and  that 
this  minute  be  spread  upon  the  records  of  the  asso- 
ciation and  a  copy  suitably  prepared  be  sent  to  the 
bereaved  family  of  our  late  associate  and  comrade. 
"Peace,  let  him  rest,  God  knoweth  best." 

Edgar  C.  Smith, 
Paul  B.  Klugh, 
S.  M.-Wessell, 
Adam  Schneider,  . . 
•  James  F.  Bowers, 
Committee    on    Resolutions,    Chicago  Piano 

and  Organ  Association. 
January  12,  1916. 


E.  A.  Schweiger  Handles  the  Victor  Line  Ex- 
clusively in  Two  Stores  Across  the  Bridge. 

One  of  the  many  successful  and  live-wire  Victor 
dealers  in  local  territory  who  have  built  up  their 


The  Phonoldograph  Co.,  of  New  York,  recently 
incorporated,  has  a  capitalization  of  $300,000. 


The  Schweiger  Store  at  1525  Broadway. 

business  through  the  use  of  high-grade  and  up-to- 
date  methods  is  E.  A.  Schweiger,  of  Brooklyn, 
N.  Y.,  who  is  shown  in  company  with  his  brother 
in  the  illustration  herewith. 


A  New  Talking  Machine! 

"SUPERTONE" 


$4 


Special  Prices  to 
Quantity  Buyers 


An  amazing  value 


Size  13x13x6  inches. 
Finished  in  mahogany.  Metal  parts  fin- 
est quality  nickel  plated.  Turntable,  10 
inches  diameter.  Plays  any  size  of  lat- 
eral  cut  records.  Will  p  1  a  y 
*iiaj>  one  12-inch  or  two  10-inch  rec- 
ords on  one  winding  of  motor. 
Supplied  in  Mahogany,  Mission  or  Oak 
finish. 

Deliveries  at  once  in  any  Quantity 

We  carry  a  complete  line  of  Little  Wonder  and  Emerson  Records.    Also  needles  and  albums. 

WRITE  FOR  OUR  CATALOGS 

PLAZA  MUSIC  CO.  10-12-14-16  w.  20th  street,  New  York  City 


Mr.  Schweiger,  who  handles  the  Victor  line  ex- 
clusively, has  two  establishments  in  the  borough 
across  the  bridge,  one  being  located  at  1525  Broad- 
way and  the  other  at  9C4  Grand  avenue.  The  former 
store  is  shown  in  the  accompanying  photograph, 
and  it  is  indicative  of  Mr.  Schweiger's  success  with 
the  Victor  line  that  he  now  occupies  the  entire 
building  at  this  address.  The  second  floor  is  de- 
voted exclusively  to  sound-proof  demonstration 
booths,  which  are  furnished  along  the  most  ad- 
vanced ideas  in  store  decoration. 

When  Mr.  Schweiger  first  entered  the  Victor 
field  he  handled  several  lines  of  merchandise, 
such  as  sporting  goods  and  kindred  lines.  His 
Victor  business  increased  so  rapidly,  however,  that 
he  found  it  imperative  to  discontinue  all  other  lines 
with  the  exception  of  Kodaks: 


FAVOR  THE  STEVENS  BILL. 


Members  of  Lyon  &  Healy  Firm,  Constituting 
State  Committee,  Expect  That  Congress 
Will  Pass  Measure  for  Price  Maintenance. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  January  10. — Secretary  J.  F. 
Bowers  and  L.  C.  Wiswell,  manager  of  the  talking 
machine  department  of  Lyon  &  Healy,  report  that 
excellent  progress  is  being  made  throughout  the 
State  in  securing  the  co-operation  of  Congressmen 
t-c  further  the  passage  of  the  Stevens  Bill,  which 
provides  for  price  maintenance.  They  are  the 
committee  of  two  from  Illinois  working  in  favor 
of  this  measure,  and  have  been  in  close  touch  with 
the  work  being  done  by  the  various  State  commit- 
tees in  boosting  this  bill  along.  Mr.  Bowers  calls 
attention  to  the  benefit  of  the  one-price  system  as 
illustrated  by  the  talking  machine  business,  and 
points  out  the  fact  that  Steinway  &  Sons  have 
rigidly  adhered  to  this  system,  with  consequent 
success. 


CLOSING  A  BIG  JOL1DAY  BUSINESS. 

One  of  the  enterprising  talking  machine  men  and 
talking  machine  women  in  the  South  is  Mr.  and 


Mrs.  Roy  F.  Ott,  of  Huntsville,  Ala.,  who  are 
pictured  in  the  illustration  herewith  at  the  door- 
way of  their  very  attractive  establishment  in  that 
town.  Mr.  Ott  has  closed  a  very  excellent  holiday 
business  with  the  Victor  line,  and  looks  forward 
to  the  present  year  being  a  prosperous  one  in  every 
way. 


TH  E  MOTROL 


Simple  to  attach— just  un- 
screw the  winding  rod  and 
put  the  Motrola  in  its  place. 

Adds  to  the  life  of  the  talk- 
ing machine  by  keeping  the 
spring  from  being  over- 
wound. 

Connected  with  electric 
current  it  winds  automati- 
cally, insuring  true  toneand 
even  time  by  keeping  the 
machine  from  running 
down.  Cost  of  operation 
practically  nothing.  It  can't 
get  out  of  order. 

The  Motrola  fills  a  long-felt  want 
on  the  part  of  thousands  of  talk- 
ing machine  owners.  This  means 
easy  and  rapid  sales. 

Reliable,  wide-awake  talking-ma- 
chine dealers— who  know  a  "live" 
proposition  when  they  see  it— are 
wanted.  Are  you  one  of  these? 

JON ES-MOTROLA,  INC. 

169  Madison  Avenue,  New  York,  N.  Y. 


% 


Prices,  terms  and  all 
further  information 
sent  on  request. 


THE  TALKING  MACHINE  WORLD. 


47 


ALABAMA  FIRM  WINS  FIRST  PRIZE  IN  EDISON  CONTEST. 

Loveman,  Joseph  &  Loeb,  of  Birmingham,  Carry  Off  $300  Sweepstakes  Prize  Offered  by  Thomas 
A.  Edison,  Inc.,  for  Best  Window  Display — Qualities  of  Records  Uniquely  Featured. 


An  interesting  feature  of  Edison  week,  October 
18  to  23,  1915,-  was  the  Edison  phonograph  dealers' 
window  display  contest  entered  into  by  dealers  in 
practically  every  part  of  the  United  States  and 
some  parts  of  Canada,  and  which  has  just  culmi- 
nated in  the  awarding  of  the  sweepstakes  prize  of 
$300  to  Loveman,  Joseph  &  Loeb,  Birmingham,  Ala. 
This  prize  was  offered  by  Thomas  A.  Edison,  Inc. 

Preliminary  to  the  awarding  of  the  sweepstakes 
prize,  zone  prizes  of  $100,  $50,  $30  and  $20  were 


Last";  a  large. phonograph  resting  with  its  entire 
weight  on  four  records,  indicating  their  unbreak- 
ableness ;  the  diamond  point  reproducer  shown 
through  a  magnifying  glass  and  a  vision  of  Emmy 
Destinn  produced  by  draping  a  soft,  fluffy  material 
from  the  front  of  a  phonograph  up  to  and  placed 
about  a  portrait  of  the  famous  singer. 

That  the  decision  was  left  to  competent  judges 
is  fully  indicated  by  the  fact  that  the  gentlemen 
selected  are  representative  in  their  craft.  They 


Sweepstakes   Prize   Winner;  Edison 

awarded  by  Edison  jobbers  for  the  best  four  dis- 
plays in  their  respective  zones.  The  zone  prize 
contest  was  arranged  in  accordance  with  the  Edison 
method  of  distribution,  which  assigns  to  each  job- 
ber an  exclusive  zone,  all  dealers  in  that  zone  being 
required  to  order  through  the  specified  jobber. 

After  the  winners  in  each  zone  had  been  decided 
on,  the  photographs  of  the_  winning  displays  were 
forwarded  "to  the  Edison  laboratories -at  Orange. 
X.  J.,  for  the  selection  of  the  sweepstakes  winner. 

The  main  features  of  the  winning  display  were 
a  large  panel  with  the  wording  "Real  Music  at 


Dealers'   Window   Display  Contest. 

were  W.  A.  Patterson,  manager  of  the  Xew  York 
office  of  the  Saturday  Evening  Post;  A.  C.  G, 
Hammesfahr,  sales  manager  of  advertising  for 
Collier's,  and  Francis  L.  Wurzburg,  advertising" 
manager  of  the  Cosmopolitan  Magazine.  These 
gentlemen  met  in  the  rooms  of  the  Advertising 
Men's  League  in  Xew  York  City  and  rendered 
their  decision  January  5. 

A  display  of  the  photographs  from  all  zone  prize 
winners  will  be  made  at  the  Edison  laboratories 
at  Orange  for  the  benefit  of  dealers  at  their  next 
general  meeting. 


INCREASES  ITS  FACILITIES. 


The  Century  Cabinet  Co.  Prepares  for  a  Busy 
Year  During  1916 — President  Lee  on  the 
Outlook — Manufacturing  Facilities  Increased. 


The  Century  Cabinet  Co.,  25  West  Forty-fifth 
street,  Xew  York,  manufacturer  of  a  complete  line 
of  phonograph  cabinets  for  the  trade,  has  greatly 
increased  its  manufacturing  facilities  during  the 
past  two  months  in  order  to  adequately  prepare 
for  the  coming  year's  activities.  At  the  present 
time  the  company's  factory  capacity  is  more  than 
double  that  of  1915,  although  present  indications 
point  to  this  capacity  being  none  too  large  for  1 91 G 


trade.  The  company  will  institute  a  new  departure 
in  its  business  during  the  coming  year,  as  set  forth 
in  its  announcement  on  another  page  of  this  issue 
of  The  World. 

Referring  to  the  general  trade  outlook,  James  T. 
Lee,  president  of  the  company,  said :  "We  were 
greatly  pleased  with  our  sales  totals  for  1915,  as 
vvc  received  orders  from  members  of  the  trade  in 
all  parts  of  the  country  calling  for  good-sized  or- 
ders for  our  complete  phonograph  cabinet  line. 
The  letters  we  have  received  from  our  patrons  are 
most  encouraging,  as  they  speak  in  hearty  terms 
of  praise  of  the  satisfaction  our  cabinets  are  giving, 
both  from  an  artistic  and  a  constructional  stand- 
print. 


PERFECTROLA 

Tone— Quality 

A  Satisfactory  Musical  Instrument 

Models  from  HO.00  to  $150.°° 

Liberal  Discounts  to  Dealers 

No.  100  Fine  mahogany  finish,  46x20x21.  equipped 
with  our  new  Duplex  reproducer,  which  plavs  all  rec- 
ords without  extra  attachments;  also  double  spring 
worm  gear,  noiseless  motor,  12  in.  turntable,  speed 
regulator,  brake  and  tone  control. 

Milwaukee  Talking  Machine  Mfg.  Co. 

Office  and  Factory:  416-418  4th  St.  Milwaukee 

Correspondence  desired  with  Reliable  Agencies 


VICTOR  CO.  INSURES  EMPLOYES. 

Sick  and  Death  Benefits  Provided  for  by  New 
Plan — Every  Employe  Shares  in  Insurance. 


(Special  to  The  Talking  Machine  World.) 

Camden,  N.  J.,  January  10. — The  spirit  of  co-op- 
eration and  mutual  understanding  between  employer 
and  employe  which  is  becoming  more  and  more 
prevalent  in  the  business  world  is  demonstrated  by 
an  insurance  plan  just  put  into  operation  by  the 
Victor  Talking  Machine  Co.  Through  the  gen- 
erosity of  the  officers  of  the  company,  an  insurance 
of  $1,000  is  provided  for  every  employe  of  the  com- 
pany who  has  been  on  the  payroll  more  than  five 
years  and  who,  at  death,  is  in  good  standing  in  the 
Victor  Employes'  Beneficial  Association.  For  em- 
ployes of  less  than  five  years  there  is  an  insurance 
of  $7.50.  The  announcement  was  hailed  with  delight 
by  the  thousands  of  employes  of  the  big  concern. 

About  three  years  ago  when  the  beneficial  asso- 
ciation was  established  it  met  with  the  approval  of 
the  board  of  directors  of  the  company.  The  offi- 
cials named  the  board  of  directors  to  run  the  asso- 
ciation's affairs.  It  was  agreed  that  each  employe 
who  died  would  receive  $150  from  the  association. 
The  company's  officials  were  so  impressed  with  the 
idea  that  they  decided  to  give  from  the  company's 
treasury  the  additional  sum  of  $500  to  a  deceased 
employe,  making  a  total  sum  of  $050.  It  also  was 
decided  that  all  employes  not  receiving  straight 
pay  should  draw  $5  weekly  in  case  of  indisposition. 

Placards  were  placed  about  the  plant  announcing 
the  fact  that  the  association  had  decided  to  raise 
its  share  of  the  death  benefits  to  $250  and  that  the 
company  had  agreed  to  give  $750.  making  a  total  of 
$1,000. 


PROPOSE  CHANQEJN  BANKRUPT  LAW 

Merchants'  Association  Asks  Supreme  Court  to 
Have  Liquidations  Effected  by  Receivers. 

The  Merchants'  Association  of  this  city  is  seek- 
ing to  effect  an  amendment  to  the  rules  governing 
the  liquidation  of  bankrupt  estates.  ■  William  Fel- 
lowes  Morgan,  president  of  the  association,  has 
outlined  the  proposed  plan  in  a  letter  addressed  to 
Justice  Charles  E.  Hughes,  chairman  of  the  rules 
committee  of  the  United  States  Supreme  Court. 
His  suggestion  is  that  the  practice  of  allowing 
liquidation  to  be  effected  by  an  assignee,  who  is 
usually  nominated  by  the  bankrupt,  be  discon- 
tinued, and  that  the  settlement  of  the  bankruptcy 
b;;  made  by  a  receiver,  who  shall  be  appointed  •upon 
the  application  of  a  creditor.  This  plan,  it  is 
claimed,  will  place  the  assets  of  a  bankrupt  con- 
cern in  the  hands  of  one  who  will  seek  to  conserve 
the  interests  of  the  creditors,  instead  of  allowing 
an  assignee  to  handle  the  matter,  usually  to  the 
detriment  of  the  creditors.  The  letter  from  Presi- 
dent Morgan  has  been  handed  to  the  Chief  Justice 
of  the  Supreme  Court  for  his  attention. 


Start  the 
New  Year 
RIGHT 

By  securing  a  high-grade  line  of 
record    albums    that   will  give 
absolute  satisfaction. 
Do  not  experiment,   but  place 


your 


orders  for 


NYACCO  METAL 
BACK  ALBUMS 

which  are  actually  indestructible. 


New  York  Album  &  Card  Co. 

23  Lispenard  St.,  New  York 


48 


THE  TALKING  MACHINE  WORLD. 


DAYNES-BEEBE  MUSIC  CO.  WINS  WINDOW  DISPLAY  PRIZE,  pathe  phonograph  jobbers  BUSY. 


The  advertising  department  of  the  Columbia 
Graphophone    Co.    has    just    received    from  the 


way  'as  to  make  the  window  display  perfect  in 
every  respect.    It  is  interesting  to  note  that  this 


The  Very  Artistic  Display  Which 

Daynes-Beebe  Music  Co.,  Salt  Lake  City,  Utah, 
a  Columbia  dealer,  a  photograph  of  a  show  window 
which  this  company  displayed  during  a  window- 
dressing  contest  sponsored  by  the  Salt  Lake  City 
newspapers. 

This  window,  which  is  shown  in  the  accompany- 
ing illustration,  was  awarded  first  prize  in  the 
music  section  by  the  judges  of  the  contest,  who 
stated  that  the  window  was  one  of  the  finest  which 
was  presented  to  them  for  their  inspection. 

The  beauty  of  the  window  lies  in  the  fact  that 
no  single  feature  of  the  display  predominates,  but 
a  happy  combination  of  ideas  is  utilized  in  such  a 


Won  First  Prize  at  Salt  Lake  City. 

window  was  responsible  for  a  very  gratifying  num- 
ber of  Grafonola  sales. 


DAMAGE  IN  UNPACKING. 


In  an  interesting  letter  sent  to  Victor  dealers 
recently  W.  B.  Fulghum,  manager  of  the  Vic- 
tor Talking  Machine  Co.'s  order  department,  called 
attention  to  the  advisability  of  the  dealers  carefully 
following  the  packing  instructions  which  accom- 
pany the  cabinet  Victrolas.  It  is  pointed  out  that 
in  many  instances  dealers  have  damaged  one  of  the 
posts  of  the  Victrola  through  careless  unpacking. 


In  Many  Cases  a  Shortage  of  Goods  Is  Re- 
ported, Declares  R.  B.  Caldwell,  After  Recent 
Tour  of  Inspection — Pathe  Discs  Gaining 
Many  Friends — Making  Plans  for  Futuie. 


R.  B.  Caldwell,  of  the  Pathe  Freres  Phono- 
graph Co.,  New  York,  returned  to  New  York  re- 
cently after  a  month's  visit  to  the  company's  job- 
bers in  the  East  and  West.  As  this  was  Mr. 
Caldwell's  first  visit  to  the  Pathe  clientele,  his  im- 
pressions of  his  trip  are  interesting  as  indicative 
of  the  marked  success  of  the  Pathe  products 
throughout  the  country.  Mr.  Caldwell  is  experi- 
enced in  all  phases  of  the  talking  machine  field, 
having  been  connected  with  the  industry  for  many 
years. 

"I  was  greatly  impressed  with  the  fact  that  our 
jobbers  in  all  localities  were  short  of  goods,  Not- 
withstanding the  fact  that  they  had  placed  large 
orders  well  in  advance  of  the  holiday  season." 
said  Mr.  Caldwell  in  a  chat  with  The  World. 
"These  orders  had  all  been  shipped  to  the  job- 
bers' dealers  in  October  and  November,  but  by 
the  first  of  December  there,  was  a  wide  shortage 
of  Pathephones  and  Pathe  discs.  This  shortage 
was  general,  the  higher  priced  Pathephones  selling 
equally  as  well,  and  in  many  localities  even  better, 
than  the  moderate  priced  models.  Pathe  discs 
have  won  the  praise  of  musicians  and  music  lovers 
in  all  sections  of  the  country,  and  the  new  addi- 
tions to  our  record  catalog  are  meeting  with  a 
ready  sale. 

"The  class  of  jobbers  handling  the  Pathephone 
line  is  well  worth  mention,  as  the  men  represent- 
ing our  company  are  prominent  industrially  in 
their  respective  cities  and  possessed  of  ability  and 
aggressiveness.  These  jobbers  are  one  and  all 
enthusiastic  in  their  predictions  for  1916,  as  they 
are  confident  that  the  next  twelve  months  will 
witness  a  country-wide  prosperity  boom  with  a 
commensurate  increase  in  popularity  of  Pathe- 
phones and  Pathe  discs,  which  have  steadily  in- 
creased in  public  favor  since  their  first  appearance." 


Dealers!  Attention!  Here  it  is  at  Last! 

Machines  of  the  Best  at  Factory  Prices 


STYLE    6 — Mahogany  finish,    10"    turntable,  strong 

single  spring  motor.  All  metal  parts  nickel  plated  and 
highly  polished. 

Dimensions:  Width  14",  depth  14",  height  5}i". 

Retail  Price  $10.00 


STYLE    5 — Mahogany    finish,    10"    turntable,  strong 
single  spring  motor.    All  metal  parts  nickel  plated  and 
highly  polished. 

Dimensions:  Width  15",  depth  15",  height  IVi" . 

Retail  Price  $15-00 


Agents  wanted  everywhere. 

Exclusive  territory  given. 

Musical  experts  say  that  the 
Fraad  Machine  is  perfect  in 
every  detail. 

In  its  exquisite  cabinet  crafts- 
manship. 

In  its  tonal  beauty. 

In  its  mechanical  construction. 

It  plays  all  make  records. 

How  can  we  do  it  at" that  price  ? 

We  give  you  the  machine  direct  from 
factory  with  no  heavy  expenses 
attached. 

GET  BUSY  IF  YOU  WANT 
EXCLUSIVE  TERRITORY 


Fraad  Talking  Machine  Co. 

225  Lexington  Ave.,  New  York  City 

(  5106  ) 

PHONES  j  gg2i  \  MURRAY  HILL 
Showrooms:  1160  Broadway 

MANUFACTURERS  TO  THE  TRADE 


STYLE  4 — -Fumed,  early  English  Oak  'or  Mahogany, 
10"  turntable,  strong  double  spring,  worm  gear  motor. 
AH  metal  parts  nickel  plated  and  highly  polished. 

Dimensions:  Width  15 ",  depth  \1Vi",  height  1354". 

Retail  Price  $25.00 


FRAAD,  JR. — Real  Adams  Style  in  Mahogany,  or  An- 
tique Ivory.     10"  turntable.     Plays  12"  records.  Strong, 
double  spring,  worm  gear  motor.     All  metal  parts  nickel 
plated. 

Dimensions:  Width  15'A",  depth  15-^",  height  34". 
Retail  Price  $35.00 


THE  TALKING  MACHINE  WORLD. 


49 


In  Behalf  of  the  Aeolian-Vocalion  Line,  Particularly  in  the  National  Magazines,  Has  Brought 
Forth  a  Great  Deal  of  Praise  from  the  Trade  and,  Music  Loving  Public. 


THE  GREAT  ADVERTISING  CAMPAIGN  OF  THE  AEOLIAN  CO.  which> ^e  h™  interest  appeal  s     and  fore- 

most.  This  two-<page  spread  cannot  fail  to  both 
interest  and  attract  even  the  casual  reader,  and 
•  from  beginning  to  end  there  is  interwoven  a  de- 
lightful story  whiclvleav.es  the  reader  in  a  contented 
state  of  mind,  but  with  the  thought  of  the  Aeolian- 
Vocalion  uppermost.  "I  Went  to  Buy  a  Phono- 
graph" is  a  selling  advertisement  in  the  truest  sense 


hit-or-hiiss  '  factor 


There  has  been  considerable  discussion  in  the  crete  -campaign    without  any 

local  talking  machine  trade  with  reference  to  the  entering  into  it. 

splendid -advertising  being  carried  by  the  Aeolian  Three  of  the  recent  Aeolian-Vocalion  advertise- 

Co.  in   the  local  newspapers  on  behalf  of  the  ments  which  have  appeared  in  the  national  maga- 


1N  THE  FIRELIGHT  GLOW! 

An  etierimg  tperu  ccith  my 
A  EOUAN-  VOCAUON 


I  went  to  buy 
a  phonograph- 

I  found  one  -  -and  ttdmc~ 
■  Ihhu/  m/rm'/e/y  (/wrier. 


^Aeolian- 
Vocalion 


Aeolian-Vocalion  line.    This  advertising  has  been 
educational  and  creative  and  has  served  to  impress 
the  music-loving  public  with  the  musical  merit  of 
the  Aeolian-Vocalion. 
Any  reference  to  the  publicity  campaign  of  the 


Pf\'n$nip6f  ft  Din 


nctlon 


I    ART  VOCALION 

"S  ft  ER.ATON" 


Till   AEOLIAN  COMJ* 


Aeolian  Co.,  however,  would  be  totally  incomplete 
without  mentioning  the  excellent  national  advertis- 
ing which  it  is  using  in  the  high-grade  magazines 
to  help  the  Aeolian-Vocalion  dealers  achieve  suc- 
cess with  the  Aeolian-Vocalion  line.  . 

These  advertisements  are  now  appearing  in  the 
leading  national  magazines,  and  it  is  the  Aeolian 
Co.'s  intention  to  continue  them.  The  advertising 
is  high  class  throughout,  and  as  each  advertisement 
has  a  particular  aim  or  purpose  it  is  a  definite,  con- 


zines  are  reproduced  herewith,  and  although  the 
text  is  hardly  legible  the  general  lay-out  of  the 
advertisements,  together  with  their  headings,  will 
give  .a  fair  idea  of  their  true  purport. 

The  full-page  copy  featuring  the  Aeolian  Art 
Vocalion  Style  "R"  is  an  artistic  and  prestige  ad- 
vertisement, every  section  of  which  is  in  harmony 
with  the  character  of  the  instrument  advertised. 
"In  the  Firelight  Glow"  is  an  advertisement  in 


of  the  term.  It  is  directed  to  appeal  to  the  man 
who  is  contemplating  the  purchase  of  a  phonograph 
but  has  not  yet  made  up  his  mind  as  to  just  when 
and  what  he  will  purchase.  It  is  high  class  in 
every  particular  and  is  certain  to  be  of  assistance 
to  the  dealer  in  interesting  his  clientele  in  the 
many  qualities  of  the  Aeolian-Vocalion.  With 
such  splendid  advertising  it  is  not  difficult  to  ac- 
count for  the  success  of  the  Aeolian-Vocalion. 


NEW  EDISON  SHOP  IN  AUSTIN,  MINN. 

Elaborate  Quarters  Opened  by  Schleuder  Paper 
Co.  in  Time  for  the  Holiday  Trade — Large 
Recital  Hall  a  Feature. 


pleted,  the  new  Edison  Shop  is  one  of  the  most 
elaborate  establishments  of  its  kind  in  the  State  of 
Minnesota. 


(3pecial.to  The  Talking  Machine  World.) 

Austin,  Minn.,  January  6. — The  Edison  Shop, 
124  West  Bridge  street,  erected  and  owned  by  the 
Schleuder  Paper  Co.,  of  this  city,  was  formally 
opened  to  the  public  last  month  with1  a  special  series 
of  concerts  and  recitals  that  attracted  many  people 
from  near-by  towns  to  hear  the  music  and  view 
the  splendors  of  the  new  establishment.  Building 
operations  for  the  new  edifice  were  started ;  last 
July  and  pushed  to  completion  in  time  for  holiday 
business.  The  store  throughout  1  is  handsomely 
decorated  with  the  woodwork  of  the  booths  and 
lobbies  in  natural  mahogany. 

One  of  the  features  is  an  elaborate  concert  hall, 
finished  in  ivory  white  and  silver  gray,  with  a 
seating  capacity  of  about  100  people.  In  the  con- 
cert hall  there  are  eight  panels;  each  decorated  with 
beautiful  water  color  mural  painting. 

All  the  floors  are  heavily  carpeted,  art  glass  is 
used  in  profusion,  and  all  the  lighting  fixtures  and 
*  exposed  metal  work  are  silver-plated.    As  com- 


TALKING  MACHINE  MEN  TO  MEET. 

John  E.  Hunt,  president  of  The  Talking  Ma- 
chine Men,  announces  that  the  next  meeting  of  the 
association  will  be  held  in  the  assembly  rooms  of 
the  Merchants'  Association  of  New  York,  in  the 
Woolworth  Building,  Broadway  and  Park  Place. 
New  York,  on  the  evening  of  January  26  at  8 
o'clock.  A  number  of  very  important  matters  will 
come  up  for  consideration  and  action,  and  a  large 
attendance  is  desired. 


AFFIRMS  LOWER  COURT'S  DECISION. 

The  United  States  Circuit  Court  of  Appeals  on 
Tuesday  handed  down  an  opinion  affirming  the 
decision  of  the  United  States  District  Court  in  the 
case  of  the  Victor  Talking  Machine  Co.  vs.  Thomas 
A.  Edison,.  Inc.,  which  was  heard  some  time  ago. 
This  case  involved  certain  patent  questions,  and  the 
Victor  Talking  Machine  Co.  appealed  from  the 
decision  of  the  lower  court  with  the  result  as 
above  mentioned. 


A  personally  selected  list  of  records  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  II  will  be 
a  pleasure  for  ua  to  play  them  for  you. 


Otm—  t*M  Hurt 


ink!1 

ITU>] 
MB) 
if.fi 

iniolJ-x^^f 
am 

(Mil  .*..<—,,*,  r, 

Ul»  IkMMCdMK 
Hill  u-^« 
(DM  ..~d„  _ 


.;J!-  (-  JJ 


i»u|t:aiS;:Sl'~'      "sr|  .» 

"i»|ISsr*,  ■         ""SSL  n 

i^lKS.VHKSUs-  "    £St  ■» 

ilMf(i£3%«itX..,^Bi"  -tt 

i'u>{zz2;riZJ?     ■"'  •tew]  .... 


Bee 


Record  Delivery  Envelopes 


CROFT 


Long  Cabinets 
Needles 

Peerless  Locking  Plates 
CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


Record  Stock  Envelopes 

Catalogue  Supplement 
Envelopes 


Perfection  Record  Holders 


50 


THE  TALKING  MACHINE  WORLD. 


NEW  FACTORY  MANAGER. 

C.  A.  Hanson  Apointed  Head  of  Columbia  Co.'s 
Factories — An  Able  Man  of  Wide  Experi- 
ence in  the  Capacity  of  Executive. 


INDORSE  HERMAN  KLEIN  METHOD. 


Famous  Artists  Testify  to  Practicability  of 
Voice  Teaching  by  Means  of  Talking  Ma- 
chine Records — Big  Educational  Factor. 


The  Columbia  Graphophone  Co.  announced  this 
week  the  appointment  of  C.  A.  Hanson  as  manager 
of  the  company's  immense  factories  at  Bridgeport, 
Conn.  Mr.  Hanson,  who  assumed  his  new  duties 
on  Monday,  succeeds  George  W.  Funnel!,  who  sev-> 
ered  his  connection  with  the  company  recently  and 
sailed  for  Europe. 

Mr.  Hanson  is  signally  qualified  to  fill  the  very 
important  post  as  head  of  the  Columbia  factories, 
as  for  the  past  twenty  years  he  was  associated  with 
the  International  Harvester  Co.  as  manager  of  its 
most  important  plants. 

The  Columbia  Co.  during  the  past  year  has  in- 
creased its  manufacturing  facilities  tremendously, 
and  with  the  resources  now  at  his  command,  in- 
cluding a  new  building  recently  erected,  Mr.  Han- 
son will  be  in  a  position  to  co-operate  with  the 
Columbia  trade  along  the  broadest  possible  lines. 


•  The  teaching  of  singing  through  the  medium  of 
talking  machine  records  accompanied  by  suitable 
text  books  has  already  proven  to  be  practical 
through  actual  experience  of  both  the  trade  which 
has  handled  the  system,  and  of  the  singers  who 
have  used  it  and  indorsed  it. 

The  standing  in  the  musical  world  of  Herman 
Klein,  who  is  responsible  for  the  creation  of  the 
Herman  Klein  Phono-Vocal  method,  immediately 
insured  the  sincerity  of  the  effort,  and  subsequent 
use  proved  its  practicability.  The  course  is  out- 
lined by  Mr.  Klein  and,  based  on  the  method  of 
Manuel  Garcia,  consists  of  twenty  lessons  presented 
in  ten  douible-face  disc  records,  which  are  studied 
in  conjunction  with  detailed  explanations  given  ,  in 
an  elaborate  text  book  forming  part  of  the  course. 

Those  who  have  taken  occasion  to  indorse  the 
Herman  Klein  method  include  Mine.  Tetrazzini,  of 


"Music  for  Everybody" 


OPERAPHONE 
RECORDS 


Retail  at  35  cents. 

Are  equal  to  any. 

Are  8  inches  in  diameter. 

Are  double  sided. 

Play  as  long  as  the  average  12  inch 
records  of  other  makes. 

Are  vertical  cut. 

Play  with  an  ordinary  steel  needle. 

Play  on  any  lateral  cut  record  ma- 
chine with  a  small  attachment 
which  is  simple  to  use  and 
inexpensive. 

Our  catalog  is  up-to-date  and  there 
are  no  duplicate  titles ;  the  songs 
are  by  the  popular  artists. 

The  records  are  the  product  of  our 
own  laboratory  and  factory. 

Write  for  January  list — it  speaks  for 
itself. 


Operaphone  Manufacturing  Corporation 

Office:  2  Rector  Street,  New  York  City 


the  Metropolitan  Opera  Co.,  who  writes:  "I  have 
heard  the  talking  machine  records  of  your  lessons 
as  taken  by  pupils,  and  was  much  interested.  ■  1 
think  your  method  excellent  and  that  it  certainly 
should  produce  good  results." 

Mme.  Marie  Gay  (of  the  Boston  Opera  Co.) 
says :  "The  remarkable  possibilities  of  the  Her- 
man Klein  Phono-Vocal  method,  as  a  practical 
aid  to  those  who  are  teaching  or  studying  the  vocal 
art,  appealed  to  me  just  as  soon  as  I  became  ac- 
quainted through  your  courtesy  with  this  system. 
I  can  heartily  recommend  it  to  teachers  and  pupils." 

Signor  Zanatello  (of  the  Boston  Opera"  Co.) 
says :  "I  wish  to  take  this  opportunity  to  express 
my  sincere  admiration  for  the  Herman  Klein 
Phono-Vocal  method.  It  seems  to  me  that  to-day, 
when  such  a  system  can  be  purchased*  for  a  com- 
paratively small  sum.  "the  arduous  work  of  both 
teacher  and  pupil  of  the  vocal  art  should  materially 
decrease." 

Mme.  Lipkowska  (of  the  Metropolitan  Opera 
House)  says:  "I  consider  the  Herman  Klein 
Phono-Vocal  method  the  best  medium  for  the  de- 
velopment of  the  voice  and  learning  of  singing." 

Others  who  have  written  Mr.  Klein  in  praise  of" 
his  method  are  Mme.  Adelina  Patti ;  William  H. 
Cummins,  of  the  Guildhall  School  of  Music;  Jean 
deReszke,  the  noted  opera  star,  and  Manuel  Garcia. 

At  the  present  time  the  Herman  Klein  Phono- 
Vocal  method  is  being  presented  through  the  talk- 
ing machine  by  the  Music  Phone  Method,  2  West 
Forty-fifth  street,  New  York. 


TO  DISCONTINUE  APPROVAL  RECORDS. 


Committee  of  Buffalo  Talking  Machine  Dealers 
Works  for  Elimination  of  Approval  Nuisance. 


(Special  to  The  Talking  Machine  World.) 

Buffalo,  N.  Y..  January  7. — Buffalo  talking  ma- 
chine dealers  may  within  the  next  few  days  sign 
an  agreement  whereby  approval  records  will  be 
discontinued.  The  wiping  out  of  approval  records 
is  almost  inevitable,  the  majority  of  dealers  here 
feel,  and  at  a  meeting  of  the  Talking  Machine 
Dealers'  Association  held  here  Tuesday  night  the 
matter  came  up  for  serious  consideration. 

Representatives  from  practically  all  the  houses 
carrying  on  an  extensive  sale  of  records  were  more 
than  willing  to  be  heard  as  opposed  to  the  approval 
scheme.  They  all  declared,  with  a  few  dissenting 
voices,  that  the  proposition  was  being  vilely  abused 
in  Buffalo,  and  that  the  situation  had  reached  the 
point  where  it  must  either  be  put  out  of  existence 
or  the  dealers  go  on  losing  more  each  month. 

For  the  past  few  months  dealers  have  been  chalk- 
ing up  substantial  sums  to  the  profit  and  loss  col- 
umn because  of  the  approval  record  system  in  vogue 
in  Buffalo,  and  many  have  been  clamoring  that:  it 
•be  cut  out  altogether.  This,  it  seems,  is  the  gen- 
eral attitude,  with  a  few  exceptions. 

A  committee  has  been  appointed  to  visit  all  the 
local  dealers  and  to  have  them  sign  an  agreement 
which  will  eventually  mean  the  end  of  the  approval 
system.  However,  there  are  those  opposed  to  ap- 
proval records  who  would  be  unwilling  to  cut 
them  out  if  all  the  dealers  would  not  agree  to  it. 
Before  the  swan  song  can  be  sung  it  will  therefore 
be  necessary  to  have  all  the  Buffalo  dealers  de- 
clare that  they  will  discontinue  the  approval  system. 
This  is  the  big  job  now  confronting  the  committee. 

Indications  now  are  that  approval  records  will 
"go"  in  Buffalo,  as  the  feeling  is  high  against 
them.  There  is  hardly  a  Main  street  de,alfey  who 
has  not  declared  during  the  latter  patt;  iltlS 
that  the  privilege  is  being  abused. 


JOINS  THE  TRjTON  CO.  FORCES. 

J.  A.  Kraus,  head  of  the  Triton  Phonograph  Co., 
41  Union  Square,  New  York,  calls  attention  to  the 
fact  that,  of  the  low-priced  phonographs,  the  Triton 
was  the  first  to  'be  presented  to  the  trade,  this 
being  done  about  three  years  ago.  It  was  origi- 
nally sold  at  $10,  and  Model  No.  1  Triton  continues 
to  be  sold  at  that  price,  while  the  new  Triton  No.  2 
is  $15  retail.  This  house  also  sells  motors,  sound 
boxes,  etc.  B.  Tauber,  well  known  in  talking  ma- 
chine'  circles,  has  become  associated  with  the 
Triton  Co. 


THE  TALKING  MACHINE  WORLD. 


51 


AMERICAN  SERVICE 


IS 


GOOD  SERVICE 


OUR  DEALERS  FOUND  THIS  TO  BE  A  FACT 
DURING  1915. 

ARE  YOU  SATISFIED 

WE  WILL  BE  GLAD  TO  HAVE  YOU  TRY  US 
—START  NOW.  MAKE  YOUR  PLANS  NOW 
FOR  THE  YEAR  1916  AND  INCLUDE  US  IN 
YOUR  LIST  OF  DISTRIBUTORS. 


AMERICAN  TALKING  MACHINE  CO. 

368  Livingston  Street  BROOKLYN,  N.  Y. 

DISTRIBUTORS  OF  VICTOR  PRODUCTS 


man  who  is  working  it,  otherwise  his  lack  of  real 
knowledge  is  often  the  greatest  obstacle  the  man 
in  the  field  has  to  contend  with.  Correspondence 
school  knowledge,  or  even  book  learning,  has  never 
been  able  to  get  the  best  out  of  a  problem,  without 
the  real  practical  knowledge,  which  can  only  be 
gained  first  hand. 

Printed  matter  and  all  correspondence  should  be 
in  Spanish.  Don't  send  your  Brazilian  literature  to 
the  Argentine  or  vice  versa.  All  illustrated  catalogs 
should  give  exact  metric  measurements,  also  net 
and  gross  weights  in  kilograms. 

Packing  and  shipping  instructions  must  be  fol- 
lowed absolutely.  Pack  in  cases  capable  of  stand- 
ing many  rehandlings,  and  for  possible  discharging 
into  lighters.  Mark  all  cases  plainly  with  the  mark 
of  the  consignee.  Also  mark  clearly  exact  weights 
in  kilograms,  net  and  gross.  An  error  in  this  di- 
rection is  liable  to  cause  future  trouble  to  the  client 
and  shipper  in  the  way  of  fines  and  delays. 

Last,  but  not  least,  the  question  of  credits  and 
propaganda  must  be  seriously  considered  before 
even  attempting  to  enter  the  field,  for  if  the  manu- 
facturer is  not  prepared  to  quote  liberal  terms  to 
firms  worthy  of  consideration,  the  same  as  his  Eu- 
ropean competitors,  and,  furthermore,  is  not  pre- 
pared to  spend  money  in  making  his  article  known, 
then  experience  tells  me  that  it  is  preferable  for 
him  to  continue  his  domestic  business,  and  not  look 
for  a  place  in  the  export  trade. 


C.  F.  LIGHTNER  DESCANTS  ON  SELLING  IN  ARGENTINA. 

Manager  of  Argentine   Branch  of  Victor  Talking  Machine  Co.  Gives  Interesting  Experiences 
Bearing  Upon  Export  Trade  to  That  Country  Which   Is  Instructive  and  Educational. 


C.  F.  Lightner,  manager  of  the  Argentine  branch 
of  the  Victor  Talking  Machine  Co.,  gives  some  in- 
teresting experiences  in  The  Americas,  in  which  he 
says  that,  after  fifteen  years'  experience,  starting 
with  early  commercial  missionary  work  in  the 
Americas  south  of  the  Rio  Grande,  the  changes 
have  been  of  such  magnitude,  have  shown  such 
rapid  development,  and  such  striking  improvements, 
from  the  exporter's,  importer's,  manufacturer's,  and 
banker's  point  of  view,  that  all  of  us,  who  have 
been  so  long  in  the  field,  cannot  help  taking  a  cer- 
tain amount  of  personal  pride,  and  feel  that  each 
one's  personal  efforts  have  helped  this  development, 
and  it  is  with  that  feeling  that  we  wish  to  encour- 
age the  great  improvement  which  must  still  come, 
to  give  us  the  commercial  and  social  position  which 
eventually  must  exist  between  these  two  great  con- 
tinents. 

The  primary  requirements  for  manufacturers,  im- 
porters and  shippers  who  wish  to  get  their  portion 
of  the  business  from  this  great  Argentine  Republic 
and  Uruguay,  whether  importing  or  exporting,  is 
first  to  get  the  proper  representation,  whether  they 
be  selling  or  buying.  The  representative  must  speak 
the  language  of  the  country  and  must  adapt  him- 
self to  the  ways  of  the  people  he  is  doing  business 
with,  not  -  losing  his  own  personality,  which,  if 
worthy  of  acceptance,  will  soon  make  itself  felt. 

Don't  try  to  tell  a  customer  that  his  ways  of  do- 
ing business  are  wrong,  for  if  he  is  really  worth 
doing  business  with  he  will  soon  grasp  any  new 
idea  you  have  dropped,  if  it  is  worthy  of  his  con- 
sideration. 

Don't  send  either  a  cheap  buyer  or  salesman,  as 
his  transactions  are  invariably  in  the  same  class. 
Don't  let  a  man  come  with  the  sole  idea  of  teach- 
ing; the  learning  end  of  the  game  is  just  as  im- 
portant as  the  teaching.  We  all  have  certain  ideas, 
but  the  man  with  good  ones  always  goes  away  with 
better  ones. 


The  South  American  has  been  much  longer  in 
the  general  importing  business  than  we  have  in  the 
e>  porting,  and  very  frequently  tells  us  things  we 
have  really  known  but  neglected  to  practice.  The 
man  at  home,  in  charge  of  a  foreign  business,  must 
just  as  essentially  know  the  foreign  field  as  the 


INCORPORATED  IN  NEW  YORK. 

A  certificate  of  incorporation  was  issued  last  Fri- 
day hy  the  Secretary  of  State,  Albany,  N.  Y.,  to 
the  Fremont  Manufacturing  Co.  to  engage  in  the 
manufacture  of  talking  machines.  The  capital  is 
$200,000  and  the  incorporators  are  E.  M.  Titus, 
F.  S.  Gannon  and  W.  H.  Seibert,  New  York. 


The  Talking  Toys  Corp.  was  granted  a  certifi- 
cate of  incorporation  last  week  by  the  Secretary  of 
State,  Albany,  N.  Y.,  to  engage  in  the  manufacture 
of  phonographic  mechanisms,  motors,  etc.  The 
capital  is  $550,000,  and  the  incorporators  are  H. 
Kaufmann.  J.  Bloom  and  J.  Lawrence  Davis,  New 
York.   

OPENS  NEW  STORE. 

The  A.  B.  Clinton  Co.,  well-known  piano  house, 
which  has  handled  the  Victrola  line  exclusively  at 
its  store  in  New  Haven,  Conn.,  for  many  years,  has 
opened  a  new  store  at  231  Asylum  street,  Hart- 
ford, Conn.,  where  the  Victor  line  is  also  being 
handled  exclusively  with  a  line  of  pianos. 


A  $10  BILL  FOR  YOU 

Clear  profit  in  the  sale  of  a  single  course  in 

The  Herman  Klein  Phono- Vocal  Method 

Based  upon  the  famous  school  of  Manuel  Garcia 

The  sale  is  made  to  the  customer  who  is  already  on  your 
books,  from  a  demonstration  outfit  and  practically  without 
effort.  No  stock  to  carry,  no  capital  tied  up,  for  orders  are 
filled  directly  by  us. 

Ten  double-sided  records,  wonderfully  made — twenty  lessons 
— lead  the  student  from  the  simple  scale  to  the  aria,  and  a 
comprehensive  text  book,  compiled  by  Herman  Klein,  based  on 
the  method  of  Manuel  Garcia,  explains  each  step  intelligently 
end  interestingly. 

This  method  increases  appreciation  of  music  and  means  more  sales  of  high- 
class  records  and  machines. 

RETAIL  PRICE  $25,  FOR  COMPLETE  METHOD  IN  ANY  VOICE 

Ask  about  our  demonstration  outfit,  sales  aids  for  the  dealer  and  other  details 
— you  owe  it  to  your  business — Write  TODAY  !  !  ! 

THE  MUSIC  PHONE  METHOD,  909  Putnam  Bldg.,  2  W.  45th  St.,  New  York 


52 


THE  TALKING  MACHINE  WORLD. 


Pathephone  Features 

-It  uses  a  genuine,  round,  highly- 
polished  Sapphire  Ball  instead  of 
the  usual  metal  needle,  or  point. 

-This  Pathe  Sapphire  never  wears 
out,  and  does  not  injure  the  surface 
of  the  Pathe  Discs.  It  gathers 
the  sound  waves  from  40  points 
of  constant  contact  and  releases 
the  tones  in  a  manner  absolutely 
natural  and  true  to  the  original 
performance  of  the  artist. 

-It  is  made  with  an  All- Wood  Sound 
Chamber,  amplifying  the  music  in 
the  fullest  manner. 

-It  has  a  perfect  tone  control  device 
for  expression  and  volume. 

-It  is  equipped  to  play  perfectly  Disc 
records  of  every  make. 

-In  playing  the  Pathe  Discs  there  are 

No  Needles  to  Change 

-It  has  superior  tone  quality. 
-It  has  the- clearest  expression. 
-It  has  decidedly  the  most  artistic 
effect. 

-It  has  an  unusually  graceful  cabinet 
design,  easily  harmonizing  with 
the  furnishings  of  any  room. 


The  Pa 


is  the 


PHONOGRAPH 

For  over  twenty-five  years  inventors  and  manufacturers  have  1 
trying  to  produce  a  perfect  instrument  that  would  render  a  life-like 
production  of  voice  and  instrument.    But  it  remained  for  the  PAT 
FRERES,  of  moving  picture  fame,  to  accomplish  this  and  bring 
being  the  PATHEPHONE  and  PATHE  DISCS. 

Just  stop  and  think  what  improvements  had  been  made  in 
phonograph  or  talking  machine  field  before  the  PATHEPHONE 
put  on  the  market.    You  cannot  think  of  any  improvement  that 
PATHEPHONE  has  not  surpassed,  aside  from  the  many  exclur 
PATHE  FEATURES,  which  in  themselves  would  have  been  suffice 
to  establish  the  superiority  of  this  perfect  sound-reproducing  instrum 

Pathe  Freres  I 

28  W.  38™  Street 


THE  TALKING  MACHINE  WOULD. 


53 


ephone 


tker  for 


PROVEMENTS 


The  PATHE  FRERES  PHONOGRAPH  COMPANY  invites 
parison  of  its  products  with  any  others.  The  best  phonograph  of  a 
■  or  two  ago  is  no  longer  this  year's  best  purchase.  The  PATHE- 
DNE  is  being  improved  constantly  in  certain  details  of  construction 
>peration  and  is  already  so  far  in  advance  of  all  other  phonograph 
evements  that  it  is  easily  the  pacemaker  in  the  field  for  all  time, 
lers  should  take  advantage  of  the  rapidly  growing  PATHE 
ularity,  and  write  us  without  further  delay.  Exceptional  opportu- 
s  are  offered  to  dealers  in  districts  where  we  are  not  represented. 
PATHE  AGENCY  IS  A  VALUABLE  FRANCHISE. 


Pathe  Disc  Features 

-They  are  all  double-faced,  including 
the  operatic  selections — music  on 
both  sides. 

-They  are  the  largest  made — 10}^, 
HJii  and  14  inches. 

-They  retail  from  65c.  to  $2.50. 

-They  cannot  be  ruined  in  any  way 
by  the  Pathe  Sapphire  Ball,  as 
there  are  no  metal  points  to  dig 
into  the  surface  of  the  record. 

-The  music  is  recorded  on  the  bottom 
of  the  record  grooves  and  is  re- 
produced by  the  Pathe  Sapphire 
Ball  in  an  up-and-down,  easy, 
wave-like  motion. 

-They  are  recorded  in  every  musical 
center  of  the  world  by  artists  of 
international  reputation  as  well 
as  local. 

-They  bring  to  the  American  public 
for  the  first  time  the  opportunity 
of  hearing  many  artists,  musical 
organizations,  bands,  story  tellers, 
etc.,  never  before  heard  in  this 
country — owing  to  engagements 
keeping  them  abroad. 

-All  in  all,  they  comprise  a  repertory 
superior  to  any  other  Disp  Reper- 
tory in  the  world. 


ONO  GRAPH  CO. 

New  York, U.S.A. 


54 


THE  TALKING  MACHINE  WORLD. 


Everybody  knows  the  talking  machine  industry 
is  prospering— but  some  of  you  do  not  realize 
the  marvelous  present  rate  of  growth  of  Columbia 
Grafonolas  and  Columbia  Double-Disc  Records, 
that  has  made  it  necessary  for  us  to  again  in- 
crease our  factory  output. 


{Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.') 


Columbia  Graphophone  Company 

Woolwortb  Building,  New  York 


SOUTHERN  CALIFORNIA  NEWS  ITEMS. 

(Special  to  T  ne  Talking  Machine  World.) 

Los  Angeles,  Cal.,  January  4. — Los  Angeles 
talking  machine  dealers  have  just  completed  a  most 
successful  holiday  season;  in  fact,  the  largest  in 
their  history.  Some  of  the  dealers  report  that  their 
sales  ran  more  to  the  medium-priced  models,  and 
others  the  larger  ones,  but  all  are  agreed  that  the 
record  trade  will  run  at  least  20  per  cent,  more 
than  in  any  other  month  of  December. 

The  electrically  driven  machines  are  becoming 
more  and  more  popular,  and  a  great  many  sales 
were  made  both  of  Victrolas  and  Grafonolas  dur- 
ing Christmas  time. 

A  great  deal  of  credit  is  due  to  the  jobbing- 
houses  for  the  manner  in  which  they  kept  the 
dealers  supplied  with  both  records  and  machines. 
January  1  found  very  few  record  or  machine  short- 
ages that  could  not  be  obtained  from  the  wholesale 
houses.  January  has  opened  up  with  a  brisk  record 
trade,  and  the  prospects  are  good  for  a  busy  and 
prosperous  year. 

H.  E.  Lindsey,  manager  for  the  Wiley  B.  Allen 
Co.'s  talking  machine  department,  says  the  com- 
pany has  had  the  most  successful  season  since  the 
department  was  started.  The  sales  were  unusually 
large,  especially  in  the  larger  models  of  Victrolas. 

Miss  R.  A.  Johnson,  formerly  with  Sherman, 
Clay  &  Co.,  is  now  with  the  Wiley  B.  Allen  Co. 

Harry  Marcus,  connected  with  the  music  depart- 
ment of  the  Emporium,  San  Francisco,  is  visiting 
in  the  city. 

Charles  Ruggles,  local  manager  for  Sherman, 


Clay  &  Co.,  Victor  distributers,  has  the  smile  that 
will  not  wear  off.  The  reason  he  gives  is  that  he 
was  able  to  supply  nearly  everything  that  the  deal- 
ers wanted  in  his  line,  and  says  he  still  has  some- 
thing left.  Mr.  Ruggles  says  this  has  been  the 
largest  Victor  year  to  date. 

The  retail  talking  machine  department  of  the 
Southern  California  Music  Co.  had  a  most  pros- 
perous holiday  trade,  and  during  the  weeks  before 
Christmas  its  large  department  was  crowded  to 
the  limit. 

O.  A.  Lovejoy,  manager  of  the  Thomas  A.  Edison 
Diamond  Disc  and  Amberola  wholesale  for  the 
above  company,  is  very  enthusiastic  over  the  show- 
ing made  by  his  department  this  fall.  Although 
severely  handicapped  by  the  holding  up  of  several 
large  shipments  caused  by  the  Panama  Canal  slide, 
he  was  still  able  to  supply  a  great  deal  of  the  heavy 
demand  for  Edison  goods. 

Lewis  H.  Galantiere,  for  a  long  time  associated 
with  the  Andrews  Talking  Machine  Co.,  is  now 
with  the  George  J.  Birkel  Music  Co. 


NEW  INCORPORATION. 

The  Sterling  Phonograph  Co.  was  granted  a  cer- 
tificate of  incorporation  last  week  by  the  Secretary 
of  State,  Albany,  N.  Y.,  to  engage  in  the  manufac- 
ture of  talking  machines,  devices  and  accessories. 
The  incorporators  are  S.  Steinberg,  A.  Boyd  and 
R.  Goldman,  New  York. 


Shaffer,  Faber  &  Co.,  Hagerstown,  Md.,  have 
secured  the  agency  for  the  Edison  Diamond  Disc 
phonograph.   


THE  WONDER  TALKING  MACHINE 

Supreme  at  the  Price 


No.  2— $7.50 

Size:  o'A   inches  high;    12  inches  wide; 


No.  5— $20.00 

Size:    13  inches  high;    17)4  inches  wide; 
19  inches  deep:  10-inch  turntable. 


12  inches  deep;  8  inch  turntable 

READY  FOR  IMMEDIATE  DELIVERY 

Unprecedented  demand  for  Wonder  Talking  Machines  has  interfered  with  regular 
deliveries,  but  we  are  now  glad  to  announce  we  are  prepared  for  immediate  ship- 
ments. 

Write  for  descriptive  folder,  advertising  material,  samples,  and  special  dealers'  proposition. 

The  Wonder  Talking  Machine  Co.,  113-119  Fourth  Ave.,  New  York 

Telephones:    Stuyvesant  1666,  1667  and  1668.  at  12th  Street 


ARTISTIC  WINDOW  DISPLAY  CARD 


Issued  by  the  New  York  Talking  Machine  Co. 
Has  Won  Praise  and  Builds  Trade. 


The  -New  York  Talking  Machine  Co.,  New  York, 
Victor  distributer,  issued  in  December  a  group  of 


New  Records  for  January 


The  Close  Of  A  Perfect  Day 

New  Records  of  This  Beautiful  Number 


"Soft  Eyes'  — 


The  Land  of  trie  Sky-Blue  Water 

Sun,    lv    E».„  WJU 

"A  Stein  Song 

And  "St*to((  Along,    Sung  hy  the  OrpKetu  Quartette 
Lmr,  4  GOOD  MUSIC  Will  Wa«t  Tia,  Rrconb 


One  of  Several  Window  Cards  Issued. 

six  unusually  artistic  and  striking  window  display 
cards,  one  of  which  is  shown  herewith.  These 
show  cards  are  now  being  displayed  by  Victor  deal- 
ers in  all  sections  of  local  territory,  who  recognize 
in  them  an  invaluable  aid  in  featuring  the  new 
records  for  January. 

The  selection,  "The  Close  of  a  Perfect  Day," 
which  is  prominently  featured  on  this  display  card, 
has  met  with  a  phenomenal  sale  since  the  January 
list  made  its  appearance,  and  Victor  dealers 
report  numerous  sales  of  these  records  as  a  direct 
result  of  this  card. 

The  illustration  used  is  colored  artistically,  the 
design  being  prepared  by  the  Richardson  Illus- 
trating Co.,  New  York.  A  study  of  this  design 
reveals  the  close  relation  of  the  thoughts  pictured 
to  the  name  of  the  song.  In  fact,  this  design  has 
won  general  commendation  from  art  experts  be- 
cause of  its  pleasing  conception  and  well  executed 
details. 


H.  L.  Bronson  and  W.  R.  Arnold  have  opened  a 
Victrola  store  at  Belle  Fourche,  S.  D.  Mr.  Arnold, 
who  is  in  charge  of  the  store,  will  make  a  deter- 
mined campaign  on  selling  this  line  of  instruments. 


The  Waters  Music  Co.,  formerly  known  as  the 
Melody  Shop,  has  opened  a  new  establishment  at 
203  East  Colorado  street,  Pasadena,  Cal.,  and  has 
added  phonographs  to  its  stock. 


THE  TALKING  MACHINE  WORLD. 


55 


OTTO  HEINEMAN  PHONOGRAPH  SUPPLY  CO.  IN  NEW  HOME. 

Well-Known  Manufacturer  of  Talking  Machine  Motors,  Tone-Arms  and  Other  Parts  Established 
in  Elaborately  Equipped  Quarters  at  25  West  Forty-fifth  Street. 


The  Otto  Heineman  Phonograph  Supply  Co.,  Inc., 
manufacturer  of  talking  machine  motors,  tone  arms 
and  sound  boxes,  which  recently  moved  to  larger 


placing  and  filling  of  their  orders,  Otto  Heineman, 
president  of  the  company,  leased  large  offices  in 
Chicago    and    also    established    headquarters  at 

Seattle,  Wash.  The  com- 
pany previously  main- 
tained offices  at  Chicago, 
but  these  were  found  in- 
adequate for  its  fast- 
growing    business,  and 


home  of  the  Otto  Heineman  Phonograph  Supply 
Co.  It  is  Mr.  Heineman's  intention  to  place  at  the 
disposal  of  his  customers  ample  facilities  for  in- 
specting and  investigating  the  merits  of  the  Heine- 
man  line,  and  to  that  end  a  comfortable  and 
well-furnished  display  room  is  now  being  fitted  up 
adjacent  to  the  stockroom.  The  general  offices  of 
the  company  are  light  and  cheery,  and  the  remark- 
able success  achieved  by  the  Heineman  line  in  this 
country  is  evidenced  by  the  fact  that  only  a  few 
months  ago  the  company  transacted  its  business  in 
a  small  single  office  in  the  downtown  business  dis- 
trict.   The  present  home  of  the  company  is  located 


Otto  Heineman  in  His  Private  Office  w 

quarters  at  25  West  Forty-fifth  street,  New  York, 
is  now  completely  established  in  its  new  home,  and 
with  excellent  facilities  at  its  disposal  has  started 
the  new  year  with  the  one  thought  of  giving  its 


ith  A.  Heineman. 

new  quarters  were 
secured  at  19  West 
Jackson  Boulevard. 
This  division  will  be 
known  as  the  Central 
West  division  and  is 
under  the  direction  of 
A.  S.  Ribolla,  who  is 
well  known  in  the 
Western  talking  ma- 
chine and  piano  trades, 
structed  to  give  the 


A  Section  of  the  General  Offices. 


A  Corner  of  the  Stock  and  Display  Rooms. 

patrons  every  possible  co-operation  and  service  in 
developing  their  respective  industries. 

In  order  that  the  users  of  Heineman  motors  may 
secure  maximum  efficiency  and  convenience  in  the 


Mr.  Ribolla  has  been  in- 
Heineman  clientele  in  the 
Central  West  prompt  service  in  every  respect,  and 
it  is  expected  that  the  Chicago  offices  will  prove 
of  invaluaible  assistance  to  the  phonograph  manu- 
facturers in  that  territory. 

The  Otto  Heineman  Phonograph  Supply  Co.,  Inc., 
will  maintain  a  northern  Pacific  Coast  division  at 
218  Second  avenue  S.,  Seattle,  Wash.,  with  Joseph 
M.  Abrams  as  sales  manager.  This  division  was 
established  in  recognition  of  the  fast-increasing  de- 
mand for  Heineman  products  in  this  section  of  the 
country.  Additional  sales  offices  are  being  arranged 
for,  and  will  be  opened  within  the  next  month. 

The  accompanying  views  will  give  a  fair  idea  of 
the  splendid  lay-out  and  equipment  of  the  new 


in  the  heart  of  the  city's  leading  business  section 
and  is  convenient  to  all  modes  of  travel. 


PACKING  CASE  ACTIVITY. 


The  Nelson  &  Hall  Co.,  Montgomery  Center,  Yt, 
maker  of  "Atlas"  packing  cases,  which  is  a  case 
made  of  Northern  hardwood  veneer  with  clear 
spruce  cleats,  thus  saving  weight,  which  lowers 
freight  bills,  is  sponsor  for  the  statement  that  over 
50  per  cent,  of  the  cabinet  machines  shipped  are 
boxed  in  Atlas  packing  cases.  This  concern  some 
time  ago,  in  addition  to  its  Montgomery  Center, 
Vt.,  plant,  started  a  new  factory  at  Camden,  N.  J., 
for  the  purpose  of  giving  better  service  to  clients 
in  this  market. 


PREPAREDNESS! 

<H  Victor  dealers  will  find  it  to  their  advantage  to  adequately  prepare  for  the  coming  year's 
activities.  Preparedness  is  90%  of  Victor  retail  success,  and  without  it  the  other  1 0% 
is  of  little  avail. 

(J|  The  first  step  in  this  campaign  of  Preparedness  should  be  the  selection  of  the  Victor 
distributor,  best  prepared  to  strengthen  your  resources,  build  up  your  business  and  increase 
your  profits. 

(j|  The  mere  filling  of  orders  does  not,  by  any  means,  complete  our  share  towards  this  Pre- 
paredness. We  fill  the  orders  and  incidentally  prepare  ourselves  beforehand  to  fill  them 
as  completely  as  human  endeavor  will  permit  us. 

(Jf  After  the  order  is  filled  our  real  work  commences.  Co-operation  and  help  of  a  real  prac- 
tical nature  is  at  the  disposal  of  our  dealers.  No  gimcracks  or  fancy  stunts,  just  plain, 
honest  co-operation.    Why  not  try  us  with  your  next  order? 

G.  T.  WILLIAMS  CO.,  217  Duf field  St.,  Brooklyn,  N.  Y. 


56 


THE  TALKING  MACHINE  WORLD. 


Unless  Every  Machine  Owner  You  Know 
Has  $200.00  Invested  in  Records— 
You  Haven't  Scratched  the  Surface 


If  your  record  business  doesn't  furnish  most  of 
your  liquid  capital— 

You  are  skimming  the  cream  and  throwing  away  the  milk. 

Record  Service  is  Our  Specialty 

Record  customers  should  be  your  big  asset.  Not  only  from  an 
advertising  but  from  an  actual  profit-producing  viewpoint. 

You  don't  realize  what  record  sales  efficiency  is  until 
you  become  thoroughly  familiar  with  our  ability  in 
that  department. 

THE  TALKING  MACHINE  COMPANY 

Victor  Distributors 
12  No.  Michigan  Avenue    -    -    -    -    -    -    -  CHICAGO 


THE  TALKING  MACHINE  WORLD. 


57 


From  Our  Chicago  Headquarters 


B.  P.  VAN  HARLINGEN,  Manager 

HENRY  S.  KINGWILL,  Associate 


The  death  of  Edward  Lyman  Bill  has  .brought 
the  keenest  sorrow  to  the  members  of  the  Western 
trade  and  to  an  immeasurably  greater  degree  to 
those  in  the  Chicago  office  of  the  institutions  of 
which  he  was  the  head. 

Years  of  continual  association  with  him  had  only 
served  to  increase  the  appreciation  of  his  sterling 
character  and  well-balanced  manhood. 

Mr.  Bill  was  deeply  devoted  to  the  trade  to  which 
he  had  given  years  of  constructive  work,  and  his 
constant  aim  was  to  aid  it  in  the  realization  of  the 
highest  standards  of  ethics.  These  ideals  he  con- 
stantly lived  up  to  himself  and  insisted  upon  a  like 
adherence  upon  the  part  of  his  employes. 

His  life  had  been,  and  will  continue  to  be,  an  in- 
spiration to  those  who  had  the  priceless  privilege 
of  working  with  him.  The  Chicago  representative 
and  his  associates  can  only  say  in  this  depressing 
hour  of  sorrow  that  they  have  lost  not  only  a  kind 
and  considerate  employer,  but  a  genuine  friend 


(Special  to  The  Talking  Machine  W  orld.) 

Chicago,  III.,  January  10. — The  statement  made 
in  the  December  World  that  local  trade  was  wit- 
nessing the  busiest  thirty  days  in  its  entire  history 
is  amply  justified  by  the  records  of  the  month. 
From  jobbers  and  retailers  the  unanimous  report 
comes  that  it  was  not  only  the  biggest  month  but 
the  biggest  year. 

All  of  the  jobbers  state  that  in  place  of  the 
usual  after-holiday  lull  there  is  exceptional  activity. 
The  machine  stocks  in  the  dealers'  hands  were 
simply  annihilated,  even  old  stock  that  had  long 
encumbered  the  floor  being  moved.  Although,  of 
course,  there  was  a  vast  number  of  unfilled  orders 
carried  over,  there  have  been  practically  no  can- 
celations and  only  a  few  readjustments,  dealers 
being  afraid  to  run  any  risk  in  tampering  with 
their  priority  claims.  Even  record  stocks  are  well 
cleaned  up,  and  orders  for  machines  and  records 
are  coming  in  very  liberally,  and  in  the  case  of  the 
former  advance  orders  of  good  volume  are  being 
placed. 

Although  in  the  local  retail  departments  and 
stores  the  buying  started  unusually  heavy,  the  rush 
during  the  fortnight  before  Christmas  was  greater 
than  ever  and  taxed  facilities  to  the  utmost.  The 
general  opinion  is  that  the  prosperity  of  1915  in 


World  Office 
Consumers'  Bldg.  220  South  State  St.,  Chicago 
  Telephone:  Wabash  5774  

the  talking  machine  trade  will  be  continued  to  an 
even  greater  degree  in  1916. 

Best  Sellers. 

Some  of  the  records  in  biggest  demand  in  Chi- 
cago were,  according  to  Victor  dealers:  "Some- 
where a  Voice  Is  Calling,"  by  John  McCormack ; 
"Noche  Serena,"  by  DeGogorza;  "Spanish  Dance," 
by  Elman;  "My  Ain  Folk"  and  "A  Perfect  Day," 
by  Imperial  Quartet  of  Chicago;  "To  Lou"  and 
"When  You're  in  Love  with  Someone  Who  Is  Not 
in  Love  with  You,"  and  "Stille  Nacht,  heilige 
Nacht,"  by  Ernestine  Schumann-Heink. 

Columbia  sellers  that  are  going  big  are :  "I 
Think  We've  Got  Another  Washington"  and  "Sol- 
dier Boy,"  "America,  I  Love  You,"  and  "I'm  Sim- 
ply Crazy  Over  You,"  "I  Hear  You  Calling  Me" 
and  "The  Rosary,"  "Back  Home  in  Tennessee" 
and  "I'm  All  Alone,"  "Keep  the  Home  Fires 
Burning"  and  "On  the  Road  to  Happiness,"  and 
"Blue  Danube  Waltz"  and  "The  Three  Jewels." 

Pathe  owners  are  making  a  big  demand  upon 
that  extensive  library  for  the  following:  "Nights 
of  Gladness"  and  "Destiny  Waltz,"  "We  Parted 
on  the  Shore,"  "Semper  Fidelis"  and  "Les  Soldats 
Dans  le  Pare,"  "Stephanie  Gavotte"  and  "Gavotte," 
"Silent  Night"  and  "Adeste  Fidelis,"  and  "Dixie 
Medley"  and  "Smiler  Rag,"  banjo  solos. 

The  Edison  popular  sellers  included :  "Face  to 
Face  with  the  Girl  of  My  Dreams"  and  "My  Big 
Little  Soldier  Boy,"  "Asleep  in  the  Deep"  and 
"Blue  Jay  and  the  Thrush,"  "Oh,  Maritana,  Mari- 
tana"  and  "Victoria  Regina"  (concert  waltz),  "My 
Hula  Maid"  and  "Somebody  Knows,"  "Josephine 
Polka"  and  "Kalima  Waltz,"  and  "Addio  del  Pas- 
sato"  ("La  Traviata"). 

Will  Make  Talking  Machines. 

The  well-known  house  of  William  Passau  & 
Sons,  manufacturers  of  billiard  tables  and  stove 
fixtures,  of  this  city,  with  a  branch  house  in  San 
Francisco,  announced  this  week  that  it  was 
preparing  to  enter  the  field  of  talking  machine 
manufacture  on  an  extended  scale.  They  will  cater 
to  the  best  class  of  trade  and  will  offer  a  thor- 
oughly high-grade  line  of  cabinet  machines  ranging 
in  price  from  $75  to  $250.  Extensive  space  in  the 
firm's  large  factory  has  been  set  aside  for  the  new 
department.  The  company  is  noted  for  cabinet 
work  of  the  highest  type,  and  the  machines  will,  it 
is  stated,  be  distinctive  in  the  character  of  the  ar- 


tistic  appearance   of   the   various   models  made. 
Furnish  Artistic  Letter  Heads. 

The  Talking  Machine  Co.  of  Chicago  is 
prepared  to  furnish  Victor  dealers  with  letter 
heads  of  an  unusually  artistic  character  at  a  very 
small  expense  compared  with  that  which  the  deal- 
ers would  have  to  incur  in  securing  the  artistic 
color  plate  in  printing.  The  beautiful  illustra- 
tion in  colors  showing  a  Victrola  surrounded  by 
famous  Victor  artists  is  an  essential  feature.  The 
letter  head  bears,  of  course,  the  dealer's  imprint. 
The  plan  of  the  Talking  Machine  Co.  in  having 
these  letter  heads  produced  in  immense  quantities 
gives  the  dealer  mail  advertising  service  of  incal- 
culable value  at  a  nominal  price. 

Death  of  Hans  Schumann-Heink. 

The  news  of  the  death  at  San  Diego,  Cal.,  of 
Hans  Schumann-Heink,  son  of  the  famous  opera 
singer,  was  received  with  the  deepest  regret  by 
the  employes  of  the  talking  machine  department 
of  Lyon  &  Healy.  Six  years  ago  Mr.  Schumann- 
Heink  was  married  to  Miss  Zelda  Marka,  who  had 
been  for  some  years  one  of  the  most  popular  of 
the  young  women  employed  in  the  retail  record 
department.  The  deceased  was  in  the  real  estate 
business  in  San  Diego,  and  is  survived  by  a  widow 
and  two  children. 

Sonora  Makes  Headway. 

Another  evidence  of  the  wonderful  progress 
that  has  been  made  in  the  Western  talking  machine 
business  is  found  in  the  history  of  the  Chicago 
representation  of  the  Sonora  phonograph. 

Less  than  a  year  ago — February  24,  to  be  exact — 
William  F.  Martin,  now  president  of  the  Sonora 
Corp.  of  Illinois,  opened  a  small  office  on  South 
Wabash  avenue.  Since  that  time  the  office  was 
moved  to  the  second  floor  of  305  South  Wabash 
avenue,  and  later  the"  entire  top  floor  of  the  build- 
ing at  320  South  Wabash  avenue  was  taken.  It  is 
in  this  last  location  that  the  wholesale  department 
of  the  Sonora  Phonograph  Co.  of  Illinois  is  now 
situated.  The  retail  department  is  continued  at  the 
old  address  and  is  doing  a  very  thriving  business. 

"Our  main  trouble  lies  in  the  matter  of  delivery," 
said  Mr.  Martin  to  The  World.  "In  the  month 
of  December  we  were  utterly  unable  to  completely 
fill  our  orders.  However,  we  are  making  every 
effort  to  improve  upon  this  condition  of  affairs, 
and  it  is  promised  by  the  end  of  this  month  that 
everything  will  be  in  great  shape  to  satisfy  all  of 
our  dealers  right  through  1916,  which,  by  the  way, 
I  expect  to  be  tremendous." 

(Continued  on  page  59.) 


USE  THE  SAFETY  FIRST  PLAN" 

FIRST — Play  your  records  with  Fibre  Needles  and  they  will  last  indefinitely. 

SECOND — Trim  your  needles  with  a  Wade  Fibre  Needle  Cutter  to  get  the 
best  results  from  the  needle. 

THIRD — By  using  a  Wade  Fibre  Needle  Cutter  to  repoint  your  fibre  needles 
you  can  play  perfectly  from  twelve  to  fifteen  selections  with  one 
Fibre  Needle. 


The  Shortest  Explanation  of  the  Quality  and  Success  of  the  Wade  Fibre  Needle  Cutter  is  that  it  has  not 
Cost  the  Jobbers  or  Dealers  One  Cent  for  Repairs  on  Wade  Cutters  in  Six  Years 

RETAIL  PRICES -No.  1,  $1.50;   No.  2,  $2.00 

Order  from  your  regular  Dis-  \\T  \  T\T?     P-    \\T  KT\T?  3807  Lake  Park  Ave. 

tributor— we  sell  to  Jobbers  only  W  /\UiLt    OC     VV  ^ILSIJ,  CHICAGO,  ILL. 


58 


THE  TALKING  MACHINE  WORLD. 


The  Spirit  of  the 
New  Year 

Wide-awake  dealers  realize  that,  in  order  to  hold  leadership,  a  store  must  offer  the  best 
service. 

Competition  is  doing  its  daily  work,  weeding  out  those  concerns  that  permit  obstacles  to 
stand  in  the  way  of  pleasing  their  following. 

Now  in  order  to  be  able  to  give  the  best,  you  must  receive  the  best  from  your  source  of 
supply.  Our  Service  for  the  coming  year  will  be  found  to  present  all  the  excellent  features 
of  past  seasons,  together  with  a  number  of  new  ideas  in  the  way  of  accuracy,  despatch  and 
convenience  which  cannot  be  found  elsewhere.  Our  stock  at  the  present  time  is  practically 
complete.  In  the  matter  of  records  and  accessories  we  are  able  to  fill  the  heaviest  orders 
substantially  as  you  write  them. 

We  invite  you  cordially  to  avail  yourself  of  our  facilities. 


&Hea( 


CHICAGO 

VICTOR  DISTRIBUTORS 


THE  TALKING  MACHINE  WORLD. 


59 


FROM  OUR  CHICAGO  HEADQUARTERS. 

(Continued  from  page  57.) 


W.  R.  Everett,  in  charge  of  the  agency  depart- 
ment of  the  Western  Sonora  interests,  has  ar- 
ranged for  the  opening  of  a  number  of  new  agen- 
cies immediately  upon  the  receipt  of  sufficient 
stocks.  "We  do  not  like  to  start  people  out  on  an 
insufficient  basis,"  said  he.  "We  owe  our  dealers  a 
chance  to  make  good,  and  we  owe  it  to  the  ma- 
chine itself  that  either  a  worthy  showing  or  none 
at  all  be  made.  Our  stocks  will  be  in  the  best 
of  shape,  I  am  happy  to  say,  within  a  few  weekj 
from  now." 

Big  Wholesale  Business. 

Fred  A.  Siemon,  assistant  manager  of  the  Ru- 
dolph Wurlitzer  Co.,  said  that  the  month  of  De- 
cember set  records  in  every  department  of  the  busi- 
ness, with  a  big  increase  in  retail  over  last  year, 
and  an  even  greater  wholesale  showing  over  1914. 
"Great  quantities  of  our  goods  we  were  obliged  to 
express  to  our  dealers,"  said  Mr.  Siemon,  "and  the 
call  for  records  at  the  last  minute  was  also  such 
as  to  require  similar  measures.  Styles  XI,  XIV 
and  XVI  enjoyed  the  greatest  call,  in  the  order 
named,  with  XIs  predominating  to  a  certain  extent. 
There  was  also  a  very  considerable  increase  in  the 
demand  for  Model  XIV." 

Howard  Wurlitzer  a  Visitor. 

Howard  Wurlitzer,  of  the  Rudolph  Wurlitzer 
Co.,  of  Cincinnati,  was  a  visitor  at  the  Chicago 
house  recently,  and  was  much  pleased  with  the 
showing  made  in  the  talking  machine  department 
during  the  holiday  season.  He  predicts  a  banner 
year  for  1916. 

Dealer  Moves  Victor  Store. 

A.  Schlessinger  is  moving  his  Victor  department 
from  his  store  at  1534  Fullerton  avenue  to  634 
North  avenue.  He  will  continue  his  Columbia  de- 
partment at  the  old  address.  Mr.  Schlessinger  is 
one  of  the  biggest  dealers  in  foreign  records  in  the 
city,  and  it  has  been  said  that  one  of  the  first 
things  that  an  arrival  from  the  old  country  does 
after  making  his  home  in  Chicago's  great  North- 
west Side  is  to  buy  a  talking  machine  and  some  of 
the  records  and  songs  and  dances  of  his  native 
country  from  Mr.  Schlessinger.  His  holiday  trade 
was  exceptionally  large. 

Winegar  Traveling  in  the  East. 

Traveling  Representative  Charles  F.  Winegar,  of 
the  Chicago  Hinged  Balance  Support  &  Cover  Co., 
is  at  present  in  the  East,  where  he  has  succeeded  in 
closing  arrangements  with  Eastern  manufacturers 
for  the  equipment  of  their  machines  with  the 
Chicago  company's  device. 

James  L.  Abbott,  who  is  directing  the  destinies 
of  the  company,  reports  an  ever-widening  interest 
upon  the  part  of  manufacturers  whose  call  has 
been  so  large  as  to  seriously  embarrass  the  com- 
pany's manufacturing  capacity. 

Edison  Business  Doubled. 

"It  has  been  a  triumphant  year  for  the  Edison 
Disc,"  said  C.  E.  Goodwin,  manager  of  the 
Phonograph  Co.  "Our  sales  have  doubled  the 
past  year,  as  compared  with  1914,  and  notwith- 
standing the  greatly  increased  productive  capacity 
it  was  impossible  to  supply  the  demand.  How- 
ever, we  expect  to  get  liberal  shipments  within  the 
next  fortnight,  which  will  greatly  relieve  the  sit- 
uation in  this  regard.  The  largest  proportion  of 
our  sales  have  been  on  the  $250  and  $150  phono- 
graphs." 

The  Solophone  in  Chicago. 

The  Chicago  office  of  the  Hallet  &  Davis  Piano 
Co.  has  received  the  first  shipment  of  the  new 
Solophone  talking  machines  from  the  factory  in 
Boston.  Manager  A.  F.  Wyman  states  that  a  very- 
vigorous  campaign  will  be  instituted  on  the  new 
product  in  Chicago  and  the  immediate  vicinity  by 
their  large  force  of  outside  salesmen. 

To  Enter  Talking  Machine  Business. 

Announcement  was  made  this  week  by  the 
National  Mercantile  &  Retailers'  Association,  8 
South  Dearborn  street,  of  its  entrance  into  the  talk- 
ing machine  trade.  The  concern  is  putting  out  a 
line  of  cabinet  machines  which  will  be  marketed 
through  its  special  agents  and  the  regular  trade. 
The  concern  is  capitalized  at  $100,000,  with  D.  W. 
McKenzie,  president;  Walter  Caldwell,  vice-presi- 


The  "OROTUND"  SOUND  BOX 

FULL,  RICH,  CLEAR,  MUSICAL  TONES 

Plays  all  disc  records. 

Tone  quality  superior  to  any. 

The  "Orotund"  has  exclusive  features  which  produce  new  and  superior  results. 
Reduces  the  scratch  and  metallic  sounds  to  a  minim. 

Sample  with  jewel  points  to  dealers,  $4.00 — Cash  with  order  to  receive  attention. 
Attractive  discounts  in  quantities. 
Satisfaction  guaranteed. 

Mention  the  make  of  machine  on  which  the  "Orotund"  is  to  be  used. 


Combination  Attachment 


pft      624-626  So. 

Michigan  Ave., 


Chicago 


dent,  and  B.  S.  McKenzie,  secretary  and  treasurer. 
I ncorporated. 

The  Oak  Park  Talking  Machine  Shop,  at.  Oak 
Park,  111.,  a  suburb  of  Chicago,  was  recently  in- 
corporated under  the  name  of  the  Oak  Park  Music 
Shop,  with  a  capitalization  of  $2,500.  Alfred  Bau- 
mann,  the  proprietor  of  the  old  store,  is  president 
of  the  new  company,  M.  C.  Baumann  is  secretary 
and  O.  A.  Stoffels  is  treasurer. 

Vitanola  Progress. 

The  Vitanola  Co.,  of  17  North  Wabash  avenue, 
Chicago,  will  next  month  complete  its  first  year  in 
the  trade  under  the  present  incorporation,  although 
the  Vitanola  interests  have  been  prominent  in  trade 
activities  for  some  years  back.  The  degree  of  suc- 
cess attained  since  last  February  has  been  remarka- 
ble, and  the  company  starts  out  upon  its  second 
year  with  valuable  prestige  and  a  large  clientele. 
The  company  has  been  making  some  original  im- 
provements in  the  tone-producing  apparatus  and 
H.  T.  Schiff,  president  of  the  company,  has  an- 
nounced the  completion,  after  arduous  months  of 
experimentation,  of  a  new  tone  arm  and  sound  box 
of  a  most  superior  sort.  With  this  new  equipment 
either  the  hill-and-dale  or  lateral-cut  style  of  record 
can  be  played  without  change  of  equipment  and 
without  removing  the  sound  box  from  the  tone 
arm.  This  ingenious  device  is  operated  in  a  frac- 
tion of  a  second  without  necessitating  any  change 
or  the  manipulation  of  any  set  screws.  All  that  i's 
required  is  a  twist  of  the  tone  arm,  thus  altering 
the  position  of  the  sound  box.  Another  feature 
of  the  sound  box  is  the  perfect  insulation  furnished 
■by  an  ingenious  series  of  rubber  gaskets. 


"I  want  to  call  the  attention  of  our  patrons,"  said 
Mr.  Schiff,  "to  the  fact  that  the  cost  of  furnishing 
our  goods  so  highly  finished  is  increasing  all  the 
time.  However,  our  prices  will  remain  the  same. 
M  any  dealers  have  written  us  expressions  of  appre- 
ciation of  the  service  we  gave  them  during  the  holi- 
day rush  season  and  assured  us  of  their  future 
patronage.  We  also  have  received  many  compli- 
ments upon  our  jewel  needles,  which  we  furnish 
either  for  playing  lateral-cut  or  for  the  hill-and- 
dale  style  of  record." 

Lyon  &  Healy  Sales  Force  Meet. 

In  accordance  with  the  annual  custom,  members 
of  the  wholesale  sales  force  of  the  talking  machine 
department  of  Lyon  &  Healy  got  together  on 
Tuesday  afternoon  of  this  week,  reviewed  the  work 
of  the  past  year,  and  planned  the  campaign  for 
1916.  There  was  an  excellent  dinner  at  Kuntz- 
Remmler's,  and  afterwards  the  "Ziegfeld  Follies" 
at  the  Illinois  Theatre  were  taken  in. 

Those  present  were  :  Manager  L.  C.  Wiswell,  J. 
E.  Meagher,  Walter  Roach,  E.  P.  Bliss,  H.  R. 
Smith,  J.  B.  L.  Ryde,  H.  T.  Landherr.  A.  Scannell, 
R.  E.  Agnew  and  one  outside  guest,  in  the  person 
of  R.  Fenton,  of  the  Wilson  Avenue  Talking  Ma- 
chine Shop. 

In  a  chat  with  The  World  Mr.  Wiswell  said  that 
1916  had  proved  by  far  the  biggest  talking  machine 
year  in  the  history  of  Lyon  &  Healy  and  December 
the  largest  month  both  in  the  wholesale  and  retail. 
"In  spite  of  the  shortage  in  goods,  notwithstanding 
the  tremendous  increase  in  the  output  of  the  Victor 
Co.,  our  dealers  have  been  very  appreciative  of  the 
(Continued  on  page  60.) 


VITANOLA 

17  N.  WABASH  AVENUE 


ANNOUNCEMENT 

Wonderful  improvements  will  be  con- 
tained in  the 

1916  VITANOLA 

Beautiful  tone. 

New  universal  tone-arm  playing  all 
makes  of  records  without  change  of  equip- 
ment. 

No  increase  in  prices! 

Our  motto — Good  goods,  low  prices, 
quick  service. 

Permanent  jewel  needles  for  playing 
lateral  and  hill  and  dale  cut  records. 

Price  50  cents  each 


MACHINE  COMPANY 

CHICAGO 


60 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  59). 


manner  in  which  they  were  treated,  and  I  had  not 
only  an  avalanche  of  letters  but  a  number  of  long- 
distance calls  thanking  us  for  the  manner  in  which 
we  had  seen  them  through.  All  the  indications 
point  to  a  bigger  year  in  1916,  and  we  will  toe  in 
better  shape  than  ever  before  to  care  for  our  cus- 
tomers when  we  get  into  our  new  building  the 
coming  spring.  We  are  planning  some  very  marked 
improvements  to  Lyon  &  Healy  service,  made  pos- 
sible by  the  immensely  improved  facilities  which 
will  be  at  our  command." 

Resume  Concerts. 

On  Monday  of  this  week  the  daily  concerts  at 
Lyon  &  Healy's  Victor  Hall  were  resumed  after 
the  famous  little  Victor  Hall  had  recovered  from 
the  holiday  rush,  during  which  it  had  been  used  as 
an  additional  machine  salesroom. 

Columbia's   Biggest  December. 

At  the  Chicago  office  of  the  Columbia  Grapho- 
phone  Co.  Manager  C.  F.  Baer  had  just  been  mak- 
ing some  interesting  comparisons,  and  found  that 
December  was  the  heaviest  in  the  history  of  the 


branch,  notwithstanding  the  fact  that  some  years 
ago  the  territory  covered  was  much  more  extensive 
than  at  present.  It's  been  a  wonderful  year,  too, 
not  only  notable  for  the  quantity  but  the  quality  of 
the  trade.  "There  never  was  a  time  when  our  deal- 
ers went  into  the  new  year  with  such  clean  stocks," 
said  Mr.  Baer.  "The  scramble  for  goods  was 
terrific.  If  we  couldn't  furnish  one  finish  they 
would  take  another.  Everything  went.  The 
shortage  of  goods  has  been  terrific,  although 
the  factory  has  done  wonders.  There  have  been 
some  notable  tendencies.  The  demand  has  been 
for  the  better  goods,  the  sales  of  $50  ma- 
chines down  being  the  smallest  percentage  of  the 
whole.  The  electric  Grafonolas  have  been  in  big 
demand — more  so  than  we  had  anticipated.  The 
inquiry  was  much  greater  than  the  supply." 

District  Manager  W.  C.  Fuhri  has  just  returned 
from  a  trip  to  Minneapolis  and  St.  Paul.  The 
Emporium,  in  the  latter  city,  has  recently  become 
an  exclusive  Columbia  dealer  and  has  fitted  up 
what  Mr.  Fuhri  describes  as  one  of  the  finest  de- 


r 


THE  Phono- 
graph  which 
brings  to  your  home 
all  that  the  world  of- 
fers in  musical  talent. 
It  plays  Pathe  and  all 
other  disc  records  with 
that  naturalness  and 
sweetness, of  tone  found 
only  in  the 


— a  phonograph  w  h  i  c h 
does  away  with  the 
everlasting  changing  of 
needles. 

A    round    genuine  Sapphire 

Jewel  being  used  instead  of 
the  usual  "scratching"  steel 
needle. 

Hear   your   favorite   at  the 

PATHEPHONE  SHOP 

15  E.  Adams  St. 
Republic  Bldg^ 


This  is  one  of  the  typical  Pathe  Ad- 
vertisements that  is  making  sales  for 
Pathe  dealers  everywhere. 


Most  Complete 

PATHE 

Stock  in  the 
United  'States 


Promptest 
Deliveries 

Best 
Service 

Heartiest 
Co-operation 

Address  the 

PATHE 
PATHEPHONE 
COMPANY 

1 7  N.  Wabash  Ave. 
CHICAGO 


partments  in  the  West.  The  demonstration  rooms 
are  unusually  large  and  the  decorations  decidedly 
artistic.  The  house  of  Howard  Farwell  &  Co.,  at 
Minneapolis,  has  recently  added  the  Columbia  line. 

Robert  Souders,  formerly  manager  of  the  Co- 
lumbia Dallas,  Tex.,  branch,  has  been  given  charge 
of  the  Minneapolis  branch.  Mr.  Souders'  successor 
at  Dallas  is  E.  B.  Shiddell,  formerly  assistant  man- 
ager there. 

Fred  A.  Dennison,  who  has  been  recently  pro- 
moted from  the  management  of  the  Detroit  store 
to  the  important  position  of  Pacific  Coast  man- 
ager, is  well  remembered  in  Chicago.  Eight  -  or 
nine  years  ago  he  was  with  the  local  office  in  the 
capacity  of  correspondent  and  house  salesman. 
Plans   Record  Service  Campaign. 

"Nineteen-sixteen  rounded  up  the  biggest  year  in 
our  history  and  December  was  the  largest  month," 
said  R.  J.  Keith,  of  the  Talking  Machine  Co.  "It 
is  futile  to  speculate  on  what  it  would  have  been 
had  we  been  able  to  ship  all  orders  received.  How- 
ever, our  loyal  dealers,  especially  those  who  heeded 
our  injunctions  to  anticipate  the  fall  and  holidav 
rush,  have  every  reason  to  be  gratified  with  the 
efficiency  of  Talking  Machine  Co.  service  under 
trying  conditions.  We  have  received  many  appre- 
ciative letters  to  this  effect.  We  had  literally  hun- 
dreds of  machines  coming  through  from  the  fac- 
tory by  express  at  the  close.  The  bills  were  heavy, 
•but  we  had  to  maintain  the  quality  of  our  service  at 
any  cost.  The  coming  year?  Well,  you  would  be 
surprised  to  know  the  rapidity  with  which  orders 
are  coming  in  right  now.  In  spite  of  the  large 
number  of  orders  held  over  there  have  been  prac- 
tically no  cancelations.  Dealers  confronted  with 
bare  floors  and  an  active  after-holiday  business  do 
not  care  to  risk  the  sacrifice  of  their  priority  rank. 
Moreover,  in  many  instances  dealers  are  actually 
placing  orders  now  for  several  months  in  advance. 

"A  very  notable  feature  of  the  year  has  been  the 
enormous  sale  of  records  and  the  earnest  manner 
in  which  the  majority  of  dealers  have  worked  to  de- 
velop this  branch  of  their  business.  We  have 
planned  a  systematic  campaign  of  co-operation  with 
our  dealers  in  this  regard,  and  when  our  plans  of 
record  sales  promotion  are  ready  for  presentation  I 
know  that  they  will  meet  with  enthusiastic  ap- 
proval." 

Visitors  and  Personals. 

At  the  signal  of  Cupid's  chubby  finger  Miss  Ella 
Katzman,  for  some  years  order  clerk  for  the  Talk- 
ing Machine  Co.,  resigned  on  January  1  and  is  now 
Mrs.  Charles  Roe.  Mr.  Roe  is  a  promising  young 
electrical  engineer  of  Chicago.  Miss  Hattie  Bon- 
niwell. has  been  promoted  to  the  vacated  position. 

All  of  the  employes  of  the  Talking  Machine  Co. 
received  gold  pieces  and  merchandise  certificates 
for  Christmas,  while  the  employes  sent  a  magnifi- 
cent set  of  dress  shirt  studs  and  cuff  links  to  Ar- 
thur D.  Geissler. 

'George  P.  Cheatle,  of  the  Talking  Machine  Co.. 
returned  a  few  days  ago  from  the  Coast  fully  re- 
covered in  health.  He  was  accompanied  by  Mrs. 
Cheatle,  and  spent  several  delightful  weeks  on  the 
parental  ranch  near  Sacramento.  The  staff  at  the 
office  were  given  an  opportunity  to  inspect  a  fox 
terrier  brought  home  as  a  souvenir  of  the  trip,  and 
which  is  described  as  a  dead  ringer  for  the  famous 
Victor  dog. 

E.  L.  Barker,  who  has  traveled  Illinois  and  In- 
diana for  the  Talking  Machine  Co.,  has  resigned,  as 
illness  in  his  family  makes  road  w-ork  impractical. 

W.  G.  Griffith,  of  the  T.  M.  Co.  forces,  spent  the 


BRYAN'S  SUPPLY  DEPOT 

When  in  need  of  springs  and 
repair  parts  or  supplies  of  any 
kind  for  ANY  talking  machine 
send  order  or  sample  to 

CHARLES  BRYAN 

25  W.  LAKE  STREET  CHICAGO 

EXPERT  REPAIRING  FOR  THE  TRADE  A  SPECIALTY 


THE  TALKING  MACHINE  WORLD. 


61 


FROM  OUR  CHICAGO  HEADQUARTERS — (Continued  from  page  60). 


holidays  at  Indianapolis  with  his  mother  and  his 
brother,  who  is  the  sales  manager  for  the  Udell 
Works,  of  that  city.  J.  M.  Lockeridge  holidayed 
at  his  father's  farm  near  Newcastle,  Ind. 

Among  the  visiting  dealers  since  the  holidays 
were:  Mr.  Paus,  of  Noeck  &  Paus,  Sturgeon  Bay, 
Wis.;  Charles  Brown,  Cable-Nelson  Piano  Co., 
Kalamazoo,  Mich.;  F.  M.  Leslie,  Urbana,  111.;  W. 
H.  Haile,  of  W.  H.  Wheelock,  South  Bend,  Ind.; 
R.  L.  Sonneborn,  La  Porte,  Ind. ;  George  H.  Eich- 
holz,  Milwaukee;  H.  V.  Benjamin,  Benjamin  Tem- 
ple of  Music,  Danville,  111.;  E.  D.  Arlington,  Free- 
port,  111.;  H.  G.  Power,  manager  talking  machine 
department,  Taylor  Carpet  Co.,  Indianapolis,  Ind. 
Notable   Dictaphone  Installation. 

Arthur  McGrew,  district  manager  of  the  Dicta- 
phone department  of  the  Columbia  Graphophone 
Co.,  reports  the  completion  of  one  of  the  largest 
Dictaphone  installations  in  the  history  of  the  Chi- 
cago office.  The  big  credit  mail  order  department 
of  the  Harman  Furniture  &  Carpet  Co.,  at  Went- 
worth  avenue  and  Thirty-ninth  street,  has  been 
equipped  with  sixty-one  Dictaphones.  A  great 
amount  of  special  wiring  was  necessary  to  permit 
a  floor  plug  for  each  dictator  and  a  drop  wire  from 
the  ceiling  for  each  typist.  The  entire  office  was 
rearranged  so  as  to  segregate  the  typists  and  get 
them  all  in  one  division.  They  are  in  charge  of  a 
manager,  who  receives  all  the  records  and  dis- 
tributes them.  In  this  manner  all  are  kept  busy. 
H.  H.  Cross  was  the  salesman  who  handled  the 
deal. 

A  number  of  other  notable  installations  have 
been  made  in  the  past  two  or  three  months  and 
December,  usually  a  quiet  month,  was  the  largest 
in  the  history  of  the  department. 

Personals  and  Visitors. 

Messrs.  Plank.  Ratcliff  and  Calahan.  all  of  the 
Victor  Talking  Machine  Co.,  passed  through  Chi- 
cago on  their  way  out  to  their  respective  terri- 
tories following  the  customary  holiday  vacation. 

Recent  visitors  to  the  local  trade  included  R.  G. 
Rosenstom,  Sandwich,  111.;.  Mr.  Raigor,  Raigor 
Art  &  Music  Store,  St.  Louis,  Mo.,  and  Mr.  Pearce, 
McLogan  &  Pearce,  Calumet  and  Houghton,  Mich. 

R.  P.  Keip.  of  Joliet,  111.,  was  a  Chicago  visitor 
this  week.  He  is  an  enthusiastic  Edison  dealer,  and 
reports  a  most  excellent  holiday  trade. 

Recent  piano  and  talking  machine  dealers  visiting 
the  local  trade  were  John  E.  Moyer,  Dixon,  111.; 
R.  D.  Corbaugh,  Carrollton,  0.,  and  R.  J.  Outh- 
waite,  of  Bloomville,  O. 

New  Columbia  Traveler. 

An  addition  to  the  traveling  force  of  the  Chicago 
office  of  the  Columbia  Graphophone  Co.  has  been 
made  in  the  person  of  Charles  Kennedy.  He  has 
done  effective  work  in  the  wholesale  correspondence, 
and  has  now  been  promoted  to  the  position  of 
traveler  in  northern  and  central  Illinois. 

Cupid  Threatens  Devastation. 

Since  the  holidays  several  of  the  competent  young 


record  saleswomen  at  Lyon  &  Healy's  have  been 
sporting  sparklers  on  their  dainty  fingers.  From 
all  reports  the  exodus  will  take  place  in  June, 
Hymen's  favorite  month. 

Victor-Cheney  Examination. 
A  deposition  was  taken  in  Chicago  on  Thursday, 
Friday  and  Saturday  of  last  week  from  John  F. 
McElroy,  patent  expert  for  the  Cheney  interests. 
Mr.  McElroy  was  examined  by  Fenton  &  Blount, 
counsel  for  the  Victor  Co.,  and  Sheridan,  Wilkin- 


son, Scott  &  Richmond,  representing  the  Cheney 
Talking  Machine  Co.  Another  deposition  will  be 
prepared  from  the  testimony  of  Rudolph  M. 
Hunter,  patent  expert  far  the  Victor  Co.,  and  the 
combined  testimony  submitted  to  Judge  Carpenter 
some  time  in  February. 

There  has  been  no  development  in  the  suit  of  the 
American  Graphophone  Co.  vs.  the  Cheney  Talking 
Machine  Co.,  and  this  matter  will  not  come  up  for 
some  months  yet. 


SUCCESS  OF  THE  PATHE  PATHEPHONE  SHOP  OF  CHICAGO. 

Although  Established  Less  Than  a  Year  Ago,  the  New  Concern  Has  Secured  a  Strong  Foothold 

in  the  Talking  Machine  Field  in  That  City. 

(Special  to  The  Talking  Machine  World.) 


Chicago,  III.,  January  7. — One  of  the  most 
startling  successes  in  the  talking  machine  business 
during  the  rather  startling  year  of  1915  was  the 
establishment  and  remarkable  growth  of  the  Pathe 
Pathephone  Shop  of  Chicago.  The  Pathe  Pathe- 
phone  Shop,  Inc.,  was  organized  in  the  spring  of 


Exterior  of  Pathe  Pathephone  Shop,  Chicago. 

last  year  by  Harry  K.  O'Neill  and  Richard  E.  Run- 
dell.  Mr.  O'Neill  is  the  son  of  Arthur  J.  O'Neill, 
who  is  one  of  the  veterans  of  the  trade  and  widely 
known  in  all  parts  of  the  country.  These  two 
young  men  were  very  enthusiastic  over  the  pos- 
sibilities of  the  Pathe  distributing  privilege  in  Chi- 
cago, and  upon  acquiring  sufficient  capital  imme- 
diately organized  their  company,  with  Mr.  O'Neill, 
Jr..  as  president,  and  R.  E.  Rundell,  secretary  and 
treasurer.  In  discussing  the  progress  which  the 
house  has  made,  Harry  O'Neill  recently  said : 


"During  the  past  year  we  have  met  with  a  most 
gratifying,  even  phenomenal,  success.  Ten  months 
ago  our  entire  business  was  confined  to  a  little 
shop  on  the  sixth  floor  in  the  Shops  Building,  17 
North  Wabash  avenue,  Chicago.  Since  that  time 
our  business  has  grown  so  rapidly  that  we  have 
been  forced  to  take  on  more  and  more  new  space. 

We  now  occupy  a  part 
of  the  sixth  floor  of 
the  Shops  Building  and 
practically  all  of  the 
second  floor,  and  are 
at  the  present  time 
contemplating  the  ad- 
dition of  one  of  the 
street  stores  in  the 
same  building  to  ac- 
commodate our  lar^rc 
record  trade. 

"At  15  East  Adams 
street,  the  ground  floor 
of  the  Republic  Build- 
ing, we  have  a  space  of 
about  fourteen  hun- 
dred square  feet,  which 
is  used  exclusively  as 
a  retail  store,  and  is 
known  as  the  Pathe 
Pathephone  Shop.  Dur- 
ing the  month  of  De- 
cember an  enormous " 
business  was  done  in 
this  location  under  the 
direction  of  our  Mr. 
McMullen.  We  have 
every  reason  to  believe  that  every  month  of  1916 
will  show  a  corresponding  increase  over  Decem- 
ber, 1915. 

"We  presume  that  our  stock  of  Pathephones  and 
Pathe  discs  is  the  largest  single  stock  in  the 
United  States,  and  it  is  kept  complete  all  of  the 
time  in  order  to  give  our  dealers  the  rapid  and 
prompt  service  which  is  due  them. 

"R.  E.  Rundell,  secretary  and  treasurer  of  the 
company,  has  had  charge  of  the  wholesale  end  of 
(Continued  on  page  62.) 


Talking  Machines 


Make  the  Ideal  Line  From  the  Standpoint 
of  the  Dealer 

Possessing  above  all  a  magnificent  tone  and  built  in  graceful  lines 
of  the  highest  quality  materials  they  offer  the  dealer  a  remarkable  value 
to  submit  to  his  customers  and  still  leave  him  a  worthwhile  profit. 

The  Empire  Plays  All  Disc  Records 

without  assembling  any  special  attachments.  Is  equipped  with  Auto- 
matic Stop,  Patent  Cover  Support  and  Tone  Modifier. 

GET  DETAILS  ON  ITS  OTHER  ADVANTAGES 

Empire  Talking  Machine  Company 

CHICAGO,  ILL. 


JOHN  H.  STEINMETZ,  President 

429  South  Wabash  Ave. 


Model  B — $ioo. 


Model  C— $7 


62 


THE  TALKING  MACHINE  WORLD. 


THE  LAST  WORD  IN  TALKING  MACHINE  CONSTRUCTION 

The  CHICAGO  HINGED  COVER  SUPPORT  and  BALANCE 

You  Do  Not  Hesitate  To  Improve  the  Tone. 
You  Do  Not  Hesitate  To  Improve  the  Cabinet. 
You  Should  Not  Hesitate  To  Improve  the  Cover  Support. 

We  have  accomplished  something  that  has  not  been  at- 
tained before  in  high-grade  cabinet  making,  namely  the  elimina- 
tion of  the  weight  of  the  cover  when  raising  or  lowering  and  also 
balancing  same  at  any  point  desired.  It  cannot  drop  or  get  out 
of  order.  Make  us  prove  this  statement  by  sending  for  a  model 
or  giving  you  a  demonstration  on  your  own  cabinet. 


Sectional  View  Showing  How  It  Operates 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO. 


144  S.  Wabash  Avenue,  CHICAGO 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  61). 


our  business  during  the  last  month,  and  the  many 
new  dealers  which  were  opened  in  that  month 
shows  that  he  was  on  the  job  night  and  day. 

"Frank  Bowers,  formerly  a  world  traveler  for 
the  Pathe  Freres  in  London,  has  recently  joined 
our  sales  staff.  Among  the  many  new  dealers 
which  he  has  made  is  the  Pfeifer  Crockery  Co  ,  of 


"We  are  expecting  many  changes  in  the  next 
year,  and  we  can  assure  all  of  our  dealers  that 
Pathe  Freres  have  many  surprises  and  special  ad- 
vantages for  them  during  the  present  year." 


associates  upon  the  arrival  at  his  home  of  a  baby 
girl.  The  newcomer  already  gives  indications  of 
rivaling  Mary  Garden,  the  famous  operatic 
soprano. 


COLUMBIA  DEMAND  IN  CANADA 

Is  Constantly  Growing — Rafael  Cabanas 
Was  a  Recent  Visitor  From  Toronto  in  an 
Effort  to  Get  Stock — Other  Columb'a  News. 


Interior  of  Pathe  Pathephone  Shop,  Chicago. 

Peoria,  111.,  and  Rothschild  &  Co.,  of  Chicago. 
Tom  Johnson,  formerly  a  traveler  for  the  Edison 
Distributers  in  Chicago,  has  joined  our  sales  force" 
and  is  traveling  in  northern  Illinois.  He  is  meet- 
ing with  remarkable  success.  E.  S.  Bristoll  is  our 
third  traveler,  and  is  opening  dealers  in  central 
Illinois. 


Rafael  Cabanas,  general  manager  of  the  Cana- 
dian division  of  the  Columbia  Graphophone  Co., 
with  headquarters  in  Toronto,  was  a  visitor  to 
New  York  this  week  to  make  urgent  efforts  to 
secure  sufficient  stock  to  take  care  of  the  demands 
of  Columbia  dealers  in  Canada.  Mr.  Cabanas 
stated  that  he  was  greatly  impressed  with  the 
spirit  of  optimism  and  confidence  which  is  evident 
in  all  parts  of  Canada  at  the  present  time,  par- 
ticularly in  the  agricultural  districts. 

Columbia  dealers  throughout  the  Dominion  re- 
port the  closing  of  the  best  year  in  their  history, 
and  the  fact  that  Mr.  Cabanas  felt  obliged  to  visit 
personally  the  executive  offices  to  petition  for  ad- 
ditional stock  indicates  the  extent  of  Columbia 
sales  in  Canada.  It  is  interesting  to  note  that  the 
Canadian  division  of  the  Columbia  Co.  closed  a 
larger  business  in  the  December  just  passed  than 
the  entire  sales  totals  of  any  year  prior  to  1908. 
This  record  is  all  the  more  remarkable  when  it  is 
considered  that  Mr.  Cabanas  only  assumed  his 
new  position  a  few  months  ago. 

Walter  S.  Gray,  formerly  district  manager  for 
the  Columbia  Co.  on  the  Pacific  Coast,  arrived  in 
New  York  last  week.  He  will  be  associated  with 
the  sales  department  in  a  capacity  to  be  announced 
later. 

Ernest  E.  Robinson,  of  the  Columbia  export  de- 
partment, is  receiving  the  congratulations  of  his 


IN  TOUCH  WITH  THE  MUSICAL  WORLD 

Notwithstanding  that  his  cabin  is  located  many 
miles  distant  from  any  residential  or  business 
community,  the  owner  of  this  cabin  at  Lost  Cabin, 
Wyo.,  has  at  his  command  the  same  varied  musical 
entertainment  as  the  inhabitants  of  the  large  cities. 
When  the  accompanying  photograph  was  snapped 
Schubert's  "Serenade,"  played  on  a  Columbia 
graphophone,  was  providing  the  entertainment  for 
the  cabin  owner  and  his  visitors,  who  are  to  all 


Enjoying  the  Columbia  Graphophone. 

appearances  deeply  impressed  with  the  grapho- 
pbone's  musical  qualities.  The  owner  of  this  Co- 
lumbia graphophone  possesses  a  good-sized  library 
of  Columbia  records,  which  aid  him  considerably 
in  making  life  in  this  far-away  point  something 
more  than  a  lonely  existence.  Thus  the  value  of 
the  talking  machine  is  again  exemplified. 


The  Rochester  Rex  Talking  Machine  Co., 
Rochester,  N.  Y.,  was  incorporated  with  the  Sec- 
retary of  State  at  Albany  last  week  for  the  pur- 
pose of  handling  talking  machines  and  accessories. 
Capital,  $10,000. 


The  new  TRITON  No.  2 


The  enormous  popularity  of  the  Triton  No.  1  came  not  alone 
from,  its  surprising  Tone  and  Compactness — but  also  because  of  its 
simplicity  and  Ready  Bortability — as  a  Companion  in  the  Camp — on 
the  Boat — on  Auto  Trips — and  in  Dancing  Visits  to  friends  who 
were  without  .music.  But  we  have  had  so  many  requests  for  a  more 
Pretentious  Phonograph  for  permanent  location  in  the  home — that — 
we  have  produced  the-Triton  No.  2. 

RET  JUL  f  FOR  $15 

is  equipped  with  the  Celebrated  Triton  Motor — and  the  Famous  Triton 
„.,d  Producer — together  with. our  new  departure  in  arranging  the  Sound 
Chamber.     Housed  in  a  substantial  Cabinet — finished  in  either  oak  or  ma- 


finish 


hogany — not  treated  as  so  many  cabinets  are — to   just  a  coating  of  coach 

sh  but  each  cabinet  is  Hand  Polished  and  Hand  Rubbed — making  a 

sh  fit  to  associate  with  the  best  furnishings. 

We  have  so  arranged  our  Sound  Chamber  that  the  most  Accurate  Repro- 
uctions  of  the  Artists'   rendering  are  given  to  the  record  being  played. 
The  Pleasing  Simplicity  of  the  Cabinet  is  Accentuated  by  the  Soft-Smooth 
effect  of  the  finish.    Together  with  this  is  accompanied  the  Strong  Guarantee 
of  a'.l  Triton  Productions. 

The  Retail  Price — $15.00 — has  been  made  to  conforn 
mand. 

Sample  machine  sent  for  $7.50. 


with  the  Popular 


Guaranteed 
For  1  Year 


We  guarantee  you  against 
legal  complications. 


TRITON  PHONOGRAPH  CO. 


41  Union  Sqnare 

NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


63 


The  dealer  who  carries  Columbia  product  knows 
that  he  has  one  grade  of  quality  all  the  time; 
also  he  has  the  comforting  knowledge  that  the 
range  of  prices  gives  him  something  to  match 
up  with  every  variety  of  pocket  that  is  brought 
into  his  store. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woo  J  worth  Building,  New  York 


HEAVY  INCREASES  REPORTED  IN  MILWAUKEE  TRADE. 

Some  Great  Records  Made  Despite  the  Shortage  of  Stock  During  Holidays — Some  Recent 
Changes  of  Importance  Among  the  Managers — F.  K.  Dolbeer,  of  the  Victor  Co.,  a 
Recent  Visitor  E.  0.  Schmidt  Piano  Co.  Opens  New  Branch — Other  Late  News. 


(Special  to  The  Talking  Macnine  World.) 

Milwaukee,  Wis.,  January  8.— Talking  machine 
dealers  in  Milwaukee  and  all  over  Wisconsin  met 
with  by  far  the  best  holiday  business  which  they 
had  ever  experienced.  It  is  not  exaggerating  to 
say  that  the  retail  business  during  the  year  just 
closed  showed  a  gain  of  more  than  100  per  cent, 
all  over  the  State.  One  well-known  Milwaukee 
house  declares  that  its  increase  for  the  year  was 
exactly  206  per  cent.,  and  there  are  several  other 
local  concerns  which  are  not  far  behind.  Business 
was  simply  phenomenal  during  the  last  three 
months  of  the  year. 

The  demand  for  machines  was  so  active  during 
the  holiday  period  that  the  shortage  in  all  the 
well-known  lines  became  decidedly  acute.  If  deal- 
ers had  been  able  to  secure  the  machines  they 
could  have  done  almost  double  the  business.  Job- 
bers did  their  best  to  divide  up  their  shipments  so 
that  all  dealers  would  get  a  share  of  the  allotment 
of  machines  for  Wisconsin,  but  they  were  able  to 
fill  only  a  portion  of  their  orders. 

"Had  we  been  able  to  secure  enough  machines 
from  the  factory  we  could  have  done  just  double 
the  business,"  said  Harry  Goldsmith,  secretary- 
treasurer  of  the  Badger  Talking  Machine  Co., 
jobber  for  the  Victor  goods.  "We  did  our  best  to 
satisfy  our  customers  and  were  able  to  ship  ma- 
chines to  everybody,  but  not  within  a  fraction  of 
the  number  demanded.  The  shortage  has  been  so 
serious  that  we  have  not  been  able  to  locate  a  new 
Victor  dealer  for  months.  We  are  in  hopes  that 
we  may  be  able  to  get  the  goods  so  that  we  can 
catch  up  with  our  orders  during  the  next  few 
months.  We  are  able  to  get  records  enough,  and 
our  business  in  this  line  increased  at  least  60  per 
cent,  over  December  a  year  ago.  The  talking  ma- 
chine business  has  developed  wonderfully  during 
the  past  year  and  the  outlook  gives  promise  of  still 
1  greater  things.  Dealers  everywhere  are  low  on 
stocks  and  are  beginning  to  place  orders  even  at 
this  early  date  for  the  summer  and  fall  trade.  Only 
to-day  we  received  a  staggering  big  order  for  ma- 
chines from  a  Milwaukee  house  which  wants  the 
goods  for  its  summer  and  fall  trade.  I  am  con- 
fident that  jobbers  for  all  the  other  lines  of  ma- 
chines are  finding  business  just  as  good." 

Two  changes  of  considerable  interest  in  the 
Milwaukee  talking  machine  field  have  just  taken 
place  with  the  retirement  of  M.  Marks,  manager 
of  the  Victrola  and  piano  departments  of  the  three 
stores  of  the  Edward  Schuster  Co.,  well-known 
department  store  concern,  and  Louis  Marks,  man- 
ager of  the  Victrola  department  of  the  Boston 
Store.  M.  Marks  and  his  son,  Louis,  are  going  to 
St.  Louis,  where  they  will  engage  in  an  entirely 
different  line  of  business.  It  is  understood  that 
Henry  Greenblatt,  a  member  of  the  Schuster  con- 
cern, will  have  general  supervision  of  the  Victrola 
departments  at  the  three  Schuster  stores.  The 
department  at  the  Twelfth  and  Vliet  streets  store 


will  remain  in  active  charge  of  J.  in.  JseeKer.  The 
department  at  the  Third  and  Garfield  streets  es- 
tablishment will  continue  to  be  in  charge  of  Miss 
Elizabeth  Hughes.  The  department  at  the  Mitchell, 
street  and  Sixth  avenue  store  will  be  in  charge  of 
Mr.  Myers.  Business  has  been  so  good  at  all  the 
departments  that  various  improvements  will  be 
made  to  handle  the  increased  trade.  A  large  con- 
cert hall  and  three  new  booths  will  be  installed  at 
the  Third  and  Garfield  store,  and  new  booths  will 
be  put  in  at  the  other  two  stores.  No  successor  to 
Louis  Marks  has  been  announced  by  the  Boston 
Store  management  as  yet. 

The  best  business  in  the  history  of  the  store  was 
secured  during  the  montn  oi  December  by  A.  G. 
Kunde,  Columbia  jobber  and  dealer  in  Milwaukee. 

F.  K.  Dolbeer,  credit  manager  of  the  Victor 
Talking  Machine  Co.,  stopped  over  in  Milwaukee 
recently  while  on  a  Western  trip.  While  in  this 
city  Mr.  Dolbeer  was  the  guest  of  the  Badger 
Talking  Machine  Co.,  jobber  for  the  Victor  goods. 
From  Milwaukee  Mr.  Dolbeer  visited  St.  Paul  and 
Minneapolis. 

George  Hibbard,  well-known  young  Milwaukee 
musician,  formerly  in  vaudeville  with  his  sister,  is 
now  in  charge  of  the  Columbia  department  of  the 
Smith  Piano  Co.,  90  Wisconsn  street.  An  excep- 
tionally fine  business  is  reported  by  F.  D.  D. 
Holes,  general  manager. 

Several  more  new  Pathephone  dealers  have  been 
located  about  Wisconsin  by  Lawrence  McGreal, 
jobber  in  this  State  for  the  Pathe  Freres  line. 

Paul  A.  Seeger,  manager  of  the  Victrola  depart- 
ment of  the  Edmund  Gram  Piano  House,  says  that 
the  Victor  business  during  December  showed  a  re- 
markable gain  over  a  year  ago,  although  all  pre- 
vious records  were  broken  at  that  time. 

S.  W.  Goldsmith,  vice-president  and  general 
manager  of  the  Badger  Talking  Machine  Co.,  job- 
ber for  the  Victor  goods,  is  greatly  improved  in 
health  and  is  again  on  the  job.  Mr.  Goldsmith  re- 
cently returned  from  a  trip  to  the  Victor  factory. 

L.  C.  Parker,  manager  of  the  Victrola  depart- 
ment at  Gimbel  Bros.'  store,  was  able  to  meet  the 
demands  of  many  of  his  customers  as  the  result  of 
his  securing  seventy-two  Victrolas  by  express  only 
two  days  before  Christmas.  The  holiday  business 
at  the  Gimbel  department  broke  all  records. 


The  Flanner-Hafsoos  Music  Hause  has  been 
meeting  with  such  an  active  business  in  Edison 
machines  and  records  that  it  has  been  forced  to  in- 
stall two  new  additional  booths  in  its  Edison  de- 
partment on  the  first  rloor  of  the  firm's  store. 

Park  Adams,  manager  of  the  Premier  Talking 
Machine  Co.'s  local  branch,  has  been  meeting  with 
much  success.  Mr.  Adams  recently  ran  an  attract- 
ive advertisement  in  the  Daily  Reporter,  a  paper 
devoted  to  the  interests  of  the  legal  profession  and 
real  estate  men. 

The  Emil  O.  Schmidt  Piano  Co.,  handling  the 
new  Starr  line  of  talking  machines,  has  opened  a 
new  branch  store  at  Manitowoc,  Wis.,  where  the 
Starr  line  will  be  carried  in  addition  to  pianos. 
J.  F.  Herzog,  brother  of  Edward  Herzog,  sales 
manager  of  the  Milwaukee  store,  is  in  charge  of 
the  new  branch. 

The  Hoeffler  Piano  Manufacturing  Co.,  which 
maintains  a  successful  Victrola  department,  has 
moved  its  store  a  few  doors  south  of  its  former 
location  on  West  Water  street.  Gustave  Spankus, 
manager  of  the  Victrola  department,  has  arranged 
some  attractive  talking  machine  quarters.  The 
Hoeffler  house  met  with  a  fine  holiday  business. 

The  Gensch-Smith  Co.,  730  Grand  avenue,  ex- 
clusive Victor  shop,  broke  all  its  previous  sales 
records  during  the  month  of  December. 

William  A.  Schmidt,  manager  of  the  Phono- 
graph Co.  of  Milwaukee,  jobber  for  the  Edison 
goods,  recently  gave  the  first  of  a  series  of  Sunday 
evening  concerts  ot  the  Milwaukee  Good  Fellows' 
Home,  131  Reed  street,  conducted  under  the  au- 
spices of  the  Volunteers  of  America.  The  concert 
was  greatly  appreciated  by  the  unfortunates  in 
attendance. 

Trade  at  the  local  Edison  Shop,  the  retail  store 
conducted  under  the  auspices  of  the  Phonograph 
Co.,  was  so  good  during  December  that  stocks  were 
pretty  well  cleaned  up. 


Increasing  business  in  the  Aeolian-Vocalion 
caused  the  Smith  Music  Store,  of  Parkersburg, 
W.  Va.,  to  move  into  quarters  in  the  Union  Trust 
Building.    Edgar  A.  Smith  is  proprietor. 


The  Rex  Talking  Machine  Co.  has  been  incor- 
porated in  Salamanca,  N.  Y.,  with  capital  stock 
of  $10,000,  and  will  handle  the  Rex  machines  and 
records  in  Cattaraugus,  Allegheny  and  Steuben 
counties,  N.  Y.,  and  McKean  County,  Pa. 


The  Walter  Music  Co.  has  opened  warerooms 
in  Walton,  N.  Y.,  for  the  sale  of  Edison  Diamond 
Disc  phonographs. 


Victor  Dealers 

Those  who  relied  upon  us  this  season  to  supply  their  requirements 
of  Victor  merchandise  are  loudest  in  their  praise  of  the  excellent 
manner  with  which  their  orders  were  filled. 

Were  you  one  of  these  fortunate  Victor  dealers  ? 

A  timely  New  Year's  suggestion.     Try  the  service  of  the 


BADGER  TALKING  MACHINE  CO. 


135  Second  St. 
MILWAUKEE,  WIS. 


Victor  Distributors  (Exclusive! 


64 


THE  TALKING  MACHINE  WORLD. 


PERFECT    TONE  REPRODUCTION 

is  the  accomplishment  of 

The  ARIONOLA 

UNIQUE   IN  CONSTRUCTION 


WE  hereby  announce  two  new  Arionola  models  retailing  at 
$50  and  $75  respectively— superior  in  appearance,  con- 
struction and  tone  to  any  other  phonographs  at  these  prices.  The 
phenomenal  success  of  our  wonderful  low-priced  machine  has  created  a  demand 
for  larger  Arionolas  embodying  the  same  method  of  tone  reproduction.  This 
method  is  an  application  of  the  wooden  sounding-board  principle — long  known  in 
the  piano — to  the  phonograph.  Unlike  other  phonographs  the  sound  waves 
coming  from  the  Arionola  are  neither  shut  in  nor  hampered,  thus  assuring  better 
enunciation,  clearer  and  more  natural  tones. 


xl0"xl2" 


This  is  the  original  Arionola  having  a  strong,  noiseless  motor 
capable  of  playing  two  12-inch  records  without  rewinding. 
Finished  in  veneered  mahogany — not  stained  oak.  It  gives 
perfect  music  at  a  price  within  the  reach  of  all. 


$15 


13J4"xl7"x20^". 

This  handsome  machine  is  a  larger  model  of  the  original  opposite. 
The  case  is  identical  to  the  one  shown  below — only  here  the  artistic 
screen  has  been  removed  to  show  method  of  tone  reflection.  Both 
this  machine  and  the  one  below  are  equipped  with  a  tone  modifier 
making  possible  any  volume  of  tone  desired.  Unique  arrangement 
for  oiling  and  getting  at  motor  instantly. 


Each  phonograph  that  goes  out  of 
our  factory  is  thoroughly  tested 
and  absolutely  guaranteed.  The 
same  principle  of  tone  reflection 
is  used  in  all  our  machines — the 
same  principle  that  made  the  orig- 
inal Arionola  popular.  As  has  the 
little  one  so  have  the  larger 
Arionolas  many  unique  and  su- 
perior features  not  found  in  other 
machines. 


$50 


The  electric  machine  shown  here  is  a 
musical  instrument  which  is  above  compari- 
son. It  runs  on  either  alternating  or  direct 
current  and  is  so  entirely  different  and 
simple  in  construction  that  the  usual  trouble 
given  by  electric  machines  is  eliminated. 
The  case,  as  the  model  above,  has  the  finest 
natural  mahogany  finish  obtainable  and  is 
made  to  fit  standard  record  cabinets. 


$75 


Most  attractive  proposition  to  dealers  everywhere.  Certain  jobbing  territory  still 
open.     New  models  ready  for  delivery  Feb.   15th.     Write  now  for  full  information. 


ARION  MANUFACTURING  CO. 


250   Devonshire  Street 


BOSTON,  MASS 


THE  TALKING  MACHINE  WORLD. 


65 


STEWART  PHONOGRAPH  CORP.  TO  MAKE  PHONOGRAPHS. 


Machinery  Being  Installed  in  Wells  Street  Bridge 
Retail  at  $5 — Prominent  Men  Interested  in  Ne 


Building,  Chicago — To  Make  a  Phonograph  to 
w  Enterprise,  with  J.  K.  Stewart  as  President. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  January  8. — The  Stewart  Pho- 
nograph Corp.  is  rapidly  completing  plans  for  the 
manufacturing  and  marketing  of  a  phonograph 
which  will  retail  at  $5.  Machinery  is  now  being 
installed  in  the  Wells  Street  Bridge  Building, 
Chicago,  where  several  floors  will  be  occupied  by 
the  new  concern  for  factory  and  office  purposes. 

The  company,  recently  incorporated  with  a  capi- 


The  Stewart  Phonograph,  Made  by  the  Stew 

talization  of  $50,000,  was  organized  by  J.  K.  Stew- 
art, who  is  now  its  president.  He  is  .  also  at  the 
head  of  the  Stewart-Warner  Speedometer  Corp., 
rated  as  the  largest  maker  of  automobile  accesso- 
ries in  the  world,  and  the  new  phonograph  com- 
pany will  receive  the  benefit  of  his  years  of  ex- 
perience in  the  manufacturing  and  marketing  of 
automobile  equipment  and  supplies. 

The  new  phonograph  is  a  well  made,  durable, 
and  very  practical  machine,  the  motor  and  resona- 


tor each  being  of  excellent  quality  and  following 
generally  the  construction  of  similar  parts  in 
higher  priced  machines.  It  will  play  any  disc  rec- 
ord on  the  market  up  to  and  including  the  twelve- 
inch,  and  is  said  to  have  an  exceedingly  good 
quality  of  tone.  A  thorough  test  was  recently 
made  of  the  reproductive  ability  of  the  machine  by 
several  experts,  and  after  running  the  gamut  of 
records,  from  violin  selections  to  monologues,  they 

pronounced  the  new 
phonograph  to  be  ex- 
c  e  1 1  e  n  t  from  every 
standpoint. 

A  large  publicity 
campaign  will  soon  ac- 
quaint the  public  with 
the  new  phonograph, 
and  a  large  organiza- 
tion for  the  marketing 
of  the  machine  is  being 
brought  together  by 
President  Stewart.  The 
general  manager  of 
the  Stewart  -  Warner 
Speedometer  Corp.,  C. 
B.  Smith,  is  treasurer  of 
the  new  corporation, 
and  W.  Z.  Zucker  is 
art  Phonograph  Corp.        its  secretary. 

It  will  be  seen  by  the  above  that  the  Stewart 
Phonograph  Corp.  is  splendidly  equipped  with  a 
directorate  of  successful  business  men,  who  are 
entering  the  talking  machine  industry  with  a  busi- 
ness record  behind  them  which  speaks  for  success. 

The  new  company  has  not  only  progressive  busi- 
ness men  behind  its  inceptive  move,  but  it  is 
equipped  with  ample  capital,  so  that  it  is  fair  to 
presume  that  its  future  operations  will  be  along 
ambitious  and  progressive  lines. 


CONDITIONS  IN  MONTREAL. 

General  Volume  of  Business  Very  Satisfactory 
—  New  Columbia  Department  Opened — Sales 
of  "Book  of  the  Opera"  Are  Very  Gratifying. 


(Special  to  The  Talking  Machine  World.) 

Montreal,  Can.,  January  6. — The  holiday  busi- 
ness in  Montreal  was  fully  50  per  cent,  greater  this 
year  than  last.  Most  of  the  dealers  are  now  busily 
engaged  winding  up  the  past  year's  business  and 
the  finish  is  sufficiently  stirring  to  make  them  for- 
get at  least  temporarily  the  troubles  they  have 
passed  through  in  securing  a  sufficient  stock  of 
machines  to  fill  orders. 

W.  J.  Whiteside,  who  has  taken  on  the  Columbia 
line,  has  placed  his  son,  F.  L.,  in  charge  of  the 
talking  machine  department.  They  will  utilize  the 
basement,  having  built  four  demonstration  rooms 
as  a  start. 

Wilders,  Ltd.,  one  of  the  leading  furniture  deal- 
ers, are  advertising  a  $10  machine  and  claim  to 
have  sold  quite  a  number  of  them. 

Goodwins,  Ltd.,  have  enjoyed  quite  a  run  on 
Crescent  records,  which  they  sell  for  35  cents. 

The  Berliner  Gram-O-Phone  Co.,  Ltd.,  reports  a 
nice  sale  of  the  new  Victor  "Book  of  the  Opera." 

Arthur  Blouin  has  secured  the  sole  agency  for 
the  new  Edison  Diamond  Disc  phonograph  for  the 
city  of  Sherbrooke,  Que.,  and  will  carry  a  stock  of 
both  machines  and  records  at  his  piano  parlors,  191 
W  ellington  street. 


A  STRIKING  VICTOR  POSTER. 

The  Victor  Talking  Machine  Co.  sent  out  to  its 
dealers  this  week  an  artistic  and  striking  poster 
featuring  a  new  Victor  record,  No.  17,902,  which 
has  as  one  of  its  selections  "America,  I  Love  You," 
one  of  the  most  popular  songs  on  the  market.  Ac- 
companying this  poster  was  a  proof  of  a  two-page 
advertisement  which  the  Victor  Co.  used  in  the 
December  18  issue  of  the  Saturday  Evening  Post. 
This  advertisement  was  devoted  solely  to  the  new 
Victor  genera!  record  catalog. 


PATHE  LOCAL  ACTIVITY. 

Pathe  Dealers  in  New  York  and  Vicinity  Use 
Co-operative  Advertising — Lists  Rapidly 
Growing  in  New  York  Territory. 


The  rapid  strides  in  popularity  that  the  Pathe- 
phone  and  Pathe  discs  have  achieved  in  local  terri- 
tory were  convincingly  summed  up  in  a  large  news- 
paper advertisement  appearing  recently.  This 
advertisement  presented  the  names  of  some  of  the 
Pathe  Freres  dealers  in  Greater  New  York  and 
vicinity,  the  individual  announcements  of  the  deal- 
ers being  featured  in  conjunction  with  a  striking 
and  artistic  advertisement  of  the  Pathephone  Shop, 
487  Fifth  avenue.  New  York. 

Among  the  dealers  mentioned  in  this  Pathe  pub- 
licity were :  Hardman,  Peck  &  Co.,  433  Fifth  ave- 
nue, New  York,  and  524  Fulton  street,  Brooklyn, 
N.  Y.;  J.  B.  Stilwell  Co..  316  East  Fifty-third 
street,  New  York;  Jacob  Doll  &  Sons,  116  West 
Forty-second  street.  New  York;  364  Livingston 
street,  Brooklyn,  N.  Y.,  and  146  Newark  avenue. 
Jersey  City,  N.  J. ;  Henry  B.  Pye  &  Co..  2918  Third 
avenue,  New  York ;  George  Fennell  &  Co.,  2209 
Third  avenue,  New  York ;  O.  W.  Wuertz  Co.,  1518 
Third  avenue,  New  York,  and  832  Manhattan  ave- 
nue, Brooklyn.  N.  Y. ;  Yonkers  Sporting  Goods  & 
Novelty  Co..  15  Cortlandt  street,  New  York;  Frank 
Steadman.  41  Warburton  avenue,  Yonkers,  N.  Y. ; 
Peerless  Phonograph  Co.,  82  Brown  place.  New 
York;  C.  Ludwig  Baumann  &  Co.,  1455  Broadway. 
Brooklyn.  N.  Y. ;  Marcus  Miller,  351  Fulton  street, 
Jamaica,  L.  I. ;  Manhattan  Carpet  &  Furniture  Co., 
Port  Richmond,  S.  I.;  C.  H.  Deitrick,  Jersey  City, 
N.  J.;  G.  A.  Hoffman  &  Son,  480  Spring  street, 
West  Hoboken,  N.  J. ;  East  Trenton  Bargain 
House,  Trenton,  N.  J.;  C.  Harry  Sherman,  Pater- 
son,  N.  J. ;  J.  Craig  Yeomans,  31  Main  street,  New- 
ton, N.  J. ;  Joseph  P.  Cullen,  804  Main  street, 
Boonton,  N.  J. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE  SE- 
CURE IF  THE  STEVENS  BILL  PASSES  THE 
NEXT  CONGRESS. 


HUSKEY  SECTIONAL  RECORD  ROOM 

Why  Temporize  About  It? 

Business  will  undoubtedly  be  better  this  year  than  the  one  just  past.  Your 
experience  the  past  year  has  shown  the  need  of  new  or  additional  Record  Demon- 
strating Rooms  and  Record  Cabinets. 

This  is  just  the  time  to  buy — Right  Now — while  both  parties  have  time 
to  .study  requirements. 

Catalogue  for  the  asking.    Write  to-day. 

Huskey  Manufacturing  Company 

COLUMBIA  AVENUE  HOWARD  STREET  WATERLOO  STREET 

PHILADELPHIA,  PA. 


66 


THE  TALKING  MACHINE  WORLD. 


The  more  you  realize  that  in  the  future 
of  this  industry  the  best  results  are  yet 
to  come,  the  more  you  will  appreciate 
that  the  Columbia  line  is  best  worth  your 
time,  your  energy  and  your  capital. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


GENERAL  SATISFACTION  IN  THE  BALTIMORE  TRADE 


Unusually  Strong  Demand  for  Both  High-Pri 
ers  Now  Busy  Replenishing  Stocks — Wh 
tions  and  Prospects — Cash   Business  a 


ced  Machines  and  Records — Jobbers  and  Deal 
at  the  Various  Houses  Report  Regarding  Condi 
Big  Factor — News  of  the  Trade  Generally. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  January  4. — Baltimore  talking 
machine  dealers  are  happy  over  the  amount  of 
business  they  did  last  month,  and  all  of  them  agree 
that  the  year  was  a  wonderful  one.  Underneath 
this  happiness,  however,  some  of  them  are  some- 
what disappointed  because  they  were  unable  to  se- 
cure sufficient  machines  to  supply  the  phenomenal 
demand  which  the  Christmas  season  brought  about. 
A  large  majority  of  those  who  were  unable  to  get 
enough  machines  will  be  many  weeks  filling  the 
orders  which  have  accumulated. 

The  year  1915  proved  to  be  a  record  breaker  in 
the  talking  machine  business  with  the  Baltimore 
dealers  and  distributers.  Many  of  them  believed 
that  the  final  rush  would  be  pretty  big  and  that  it 
would  even  outdo  that  of  the  previous  year,  but 
very  few  of  them  thought  it  would  be  as  large  as 
it  really  proved  to  be.  For  this  reason  some  of 
them  were  caught  short  on  machines,  and  they 
had  their  troubles.  Others  purchased  just  as  many 
machines  as  they  possibly  could  during  the  dull 
season,  and  these  came  out  very  well  when  the  big 
test  came.  But  even  these  were  given  some  worry 
on  certain  styles. 

Not  only  the  holiday  rush  but  the  entire  year 
showed  that  the  talking  machine  purchasers  are 
demanding  more  machines  of  the  better  grade  than 
ever  before.  This  was  noticeable  to  some  extent 
in  1914,  but  it  proved  to  be  even  more  so  during 
1915.  When  the  rush  came  the  dealers  had  very 
few  calls  for  the  cheaper  machines.  The  big  sellers 
were  those  offered  to  the  public  at  from  $75  to 
$150,  although  at  the  same  time  a  great  many  $50 
and  $200  machines  were  sold. 

The  rush  for  records  now  is  on  in  full  force  and 
it  is  keeping  the  dealers  very  busy  trying  to  keep 
up  with  this  big  demand.  The  records  being  sold, 
too,  are  of  the  better  class,  and  this  shows  that  the 
talking  machine  is  fast  being  considered  more  seri- 
ously by  the  music  loving  public  as  a  real  musical 
instrument.  Shortage  of  records  in  many  instances 
made  it  very  uncomfortable  for  many  dealers.  This 
is  due  in  a  large  measure  to  the  fact  that  all  of  the 
firms  manufacturing  machines  are  not  turning  out 
records  fast  enough  to  keep  up  with  the  ever- 
increasing  public  demand. 

Manager  A.  J.  Heath,  of  the  Columbia  headquar- 
ters, was  more  than  pleased  with  the  business  done 
by  the  branch.  "December  business,"  said  Mr. 
Heath,  "was  the  best  of  the  whole  year,  and  itwas 
even  greater  than  the  business  done  in  the  same 
month  in  1914.  I  would  not  like  to  estimate  the 
amount  of  business  we  would  have  done  had  we 
had  all  the  machines  and  records  we  could  have 
placed.  With  all  things  considered,  we  are  satis- 
fied, and  I  think  we  will  be  able  to  get  a  big  ship- 
ment of  records  and  machines  down  here  at  once. 
Our  place  is  empty.  We  are  cleaned  out.  When 
the  month  opened  we  had  very  few  low-priced 
machines  on  band,  and  the  situation  was  unique, 


for  the  buying  public  came  along  and  demanded 
the  high-priced  machines  from  $100  up." 

For  Cohen  &  Hughes,  Inc.,  Victor  distributers, 
I.  Son  Cohen,  head  of  the  firm,  stated  that  the 
business  went  ahead  in  December  just  like  it  did  in 
al'  the  other  months.  His  business  would  have 
been  at  least  20  per  cent,  better  if  he  could  have 
obtained  machines  to  supply  the  demand. 

Jess  Rosenstein,  of  the  National  Piano  Co.,  the 
Pathe  distributer,  reports  a  wonderful  business  in 
both  Pathe  machines  and  records. 

The  entire  stock  of  the  E.  F.  Droop  &  Sons  Co., 
Victor  distributer,  has  been  wiped  out  by  the  big 
Christmas  rush.  All  that  remains  is  a  few  records. 
W.  C.  Roberts  estimates  that  had  he  had  $60,000 
worth  more  of  goods  he  could  have  sold  them 
without  any  trouble.  He  has  gone  to  the  Victor 
factory  to  make  arrangements  to  get  more  stock  in 
as  soon  as  possible.  While  away  he  will  give  up 
his  business  cares  for  a  while  and  spend  a  few 
days  in  New  York. 

Mr.  Roberts  is  quite  keen  'on  cash  business  and 
has  been  making  a  special  play  on  it  of  late.  He 
says  that  the  cash  business  in  December  was  50  per 
cent,  greater  than  the  cash  business  done  during 
any  previous  corresponding  month. 

A  truly  marvelous  business  was  done  by  the 


Kranz-Fink  Talking  Machine  Co.,  which  handles 
both  the  Victor  and  Columbia  lines.  Said  Joseph 
Fink :  "Business  in  December  was  the  greatest 
ever.  By  December  10  we  had  equaled  the  business 
done  in  December,  1914,  and  the  latter  part  of  the 
month  just  kept  going  at  such  a  fast  pace  that  we 
could  hardly  keep  up  with  it.  One  of  the  pleasing 
features  of  our  business  was  the  big  demand  for 
the  $100  machines.  High-grade  records  had  the 
call  also.  The  business  done  in  1915  doubled  that 
done  the  previous  year." 

The  Hammann-Levin  Co.  reports  a  big  talking 
machine  business  in  Victrolas.  With  this  firm,  like 
many  others,  it  was  a  question  of  getting  sufficient 
machines  to  keep  up  with  the  demand.  December 
business  left  the  same  month  of  1914  far  behind, 
and  the  year's  business  also  went  ahead  of  that  of 
1914. 

H.  R.  Eisenbrandt  Sons,  Inc.,  Victor  distributers, 
had  all  they  could  do  keeping  up  with  the  big  de- 
mand during  December,  and  the  rush  has  not  sub- 
sided as  yet. 

It  was  the  first  Christmas  rush  the  Victor  de- 
partment of  William  Knabe  &  Co.  has  had,  as  the 
firm  did  not  add  the  talking  machine  to  its  business 
until  after  Christmas,  1914.  Milton  Boucher,  the 
manager,  had  sufficient  foresight  to  get  ready  for 
a  big  business,  however,  and  when  it  came  he  met 
it  in  a  fine  manner.  He  had  machines  stored  in 
every  available  nook  and  corner  and  they  held  out 
very  well. 

With  the  Hub  Piano  Co.,  which  handles  Colum- 
bia machines,  the  rush  was  very  big. 

Tames  C.  Haas,  manager  of  the  talking  machine 


Like  another  extensively  advertised  product,  our 

Made  in 
U.  S.  A. 

Disc  Record  NEEDLES 

"cannot  be  improved,"  so  we  are  packing  them, 
to  order,  in  new,  handsome  and  convenient 

METAL  BOXES 

IMPRINTED  WITH  DEALER'S  NAME  AND  ADDRESS 
WITHOUT  EXTRA  CHARGE 

SEND  FOR  SAMPLES  AND  PRICES 

NEW  YORK  DISC  NEEDLE  CO. 


110  WORTH  STREET 


NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


67 


department  of  The  Leader,  reports  a  satisfactory 
business  in  the  Columbia  and  Pathe  lines. 

D.  J.  Crowley,  manager  of  the  talking  machine 
department  of  The  Hub,  Charles  and  Baltimore 
streets,  is  very  optimistic  over  the  business  done. 
The  Edison  and  Columbia  lines  are  carried,  and 
Mr.  Crowley  is  well  pleased  with  the  results  shown. 
A  recital  is  held  at  the  store  in  a  room  that  seats 
several  hundred  people,  several  times  a  week,  and 
in  this  way  the  machines  are  being  brought  to  the 
notice  of  customers. 

A  very  satisfactory  Victrola  business  was  done 
by  the  talking  machine  department  in  Hochschild, 
Kohn  &  Co.'s  store.  The  December  business  went 
ahead  of  the  previous  year  for  the  same  month. 

Almost  all  the  large  stock  of  Victrolas  Stewart 
&  Co.  had  before  the  rush  started  was  wiped  out, 
and  the  month  and  year  are  far  in  excess  of  any 
previous  business  done  by  the  company.  Charles 
E.  Stan,  the  manager,  says  that  had  he  not  received 
twenty-two  machines  on  Christmas  Eve  he  would 
have  fallen  short.  Miss  Mollie  Griffith  again  led 
all  others  in  sales  during  the  month. 

Balance 

Sound  Boxes 


No.  1 

Retail  Prices 
Nickel  Plate  $3.00 
24k  Gold  Plate  $3.50 


ADVERTISING  GETS  RETURNS. 

Publicity  of  Talking  Machine  Houses  in  Mont- 
real— All  Lines  of  Machines  in  Demand — 
Talking  Machine  Man  Wins  Machine  at 
Raffle — Demonstrating    the    Diamond  Disc. 


No.  2 

Retail  Prices 
Nickel  Plate  $3.50 
24k  Gold  Plate  $4.00 


Both  these  Sound  Boxes  have  the 
"metalloy"  diaphragm  for  sweet  and 
mellow  reproduction  in  the  home. 
Will  be  furnished  with  black  mica 
diaphragms  at  the  same  price  for 
those  wishing  greater  volume  of  tone. 

Edison  dealers  may  obtain  their  supply  from 
the  Edison  Jobber  in  their  zone. 

Makers  of  Phonographs  are  requested 
to  communicate  with  the  manufacturers 

A.  F.  Meisselbach  &  Bro. 

Newark  New  Jersey- 

Makers  of  High  Grade  Motors,  Turn 
Tables,  Tone  Arms,  Sound  Boxes,  etc., 
for  Phonograph  Manufacturers. 


(Special  to  The  Talking  Machine  World.) 

Montreal,  Que.,  January  6. — In  an  interview 
with  Miss  Havard  (one  of  the  partners  of  the 
Canadian  Graphophone  Co.),  wholesale  distributer 
in  the  Province  of  Quebec  for  Columbia  lines,  she 
reported  an  excellent  all-round  trade  during  the 
month  of  December,  with  exceptionally  bright  pros- 
pects for  1916,  and  declared  she  could  have  sold 
fully  100  more  machines  if  they  had  been  available. 

The  Berliner  Gramophone  Co.,  Ltd.,  enjoyed  a 
month  of  unusual  prosperity  as  compared  with 
December  a  year  ago.  The  splendid  advertising 
done  by  this  firm  was  productive  of  an  avalanche 
of  returns.  "Will  there  be  a  Victrola  in  your  home 
this  Christmas?"  was  well  exemplified. 

Among  other  dealers,  Charles  Culross  remarked 
that  Sonora  sales  were  brisk,  while  in  Columbia 
lines  the  demand  exceeded  the  supply.  W.  J.  White- 
side was  jubilant  over  Columbia  prospects  and  gave 
a  cheerful  report  of  holiday  sales.  The  "Leader" 
style  proved  the  popular  selling  model.  J.  W.  Shaw 
&  Co.  bore  out  the  reports  of  the  various  Columbia 
dealers  that  trade  was  all  that  could  be  desired  and 
the  future  exceptionally  bright. 

Armitage  Layton,  who  has  charge  of  the  talking 
machine  department  of  Layton  Bros.,  was  the  for- 
tunate winner  of  a  Baby  Regent  Columbia  at  a  re- 
cent church  raffle. 

The  Edison  record,  "Till  the  Boys  Come  Home," 
and  the  Columbia,  "Keep  the  Fires  Burning  Till 
the  Boys  Come  Home,"  both  experienced  a  run 
■that  was  most  gratifying"  to  all  concerned.  In  the 
latter  make  the  Cohen  Series  and  the  "Landing  of 
the  British  Troops  in  France"  are  winners. 

It  is  reported  that  a  number  of  Edison  demon- 
strators from  the  factory  will  invade  Canada 
shortly  and  will  make  Montreal  their  headquarters 
for  a  time,  where  they  will  visit  the  leading  col- 
leges, educational  institutions,  etc.,  demonstrating 
the  merits  of  the  new  Edison  Diamond  Disc. 

Norman  F.  Rowell,  manager  of  the  C.  W.  Lind- 
say, Ltd.,  Victrola  department,  states  that  the 
month  of  December  was  the  largest  in  the  history 
of  the  firm,  as  did  Layton  Bros.,  Edison  and  Co- 
lumbia dealers. 

Miss  Lapierre,  who  manages  the  talking  machine 
department  of  J.  A.  Hurteau  &  Co.,  Ltd.,  will 
shortly  visit  New  York  to  thoroughly  acquaint  her- 
self with  the  merits  of  the  Sonora,  which  repre- 
sentation this  firm  has  recently  acquired. 


HIGHLY  INTERESTING  BROCHURE. 

An  interesting  brochure,  entitled  "Edison's  Labo- 
ratory Re-creation  of  Music,"  has  just  been  issued 
by  Thomas  A.  Edison,  Inc.,  Orange,  N.  J.  The 
subject  matter  is  devoted  largely  to  comments 
from  the  newspapers  on  Edison's  achievement  in 
the  re-creation  of  musical  sound  and  bear  upon 
the  success  of  the  remarkable  series  of  tone  tests 
being  conducted  by  the  Edison  organization  before 
leading  musical  critics.  These  tests  consist  of 
having  noted  artists  of  the  concert  or  operatic 
stage  stand  side  by  side  with  an  Edison  Diamond 
Disc  phonograph  and  sing  in  direct  comparison 
with  their  recorded  voice,  to  the  astonishment  of 
the  auditors,  who  confess  their  inability  to  dis- 
tinguish between  the  living  and  the  instrumental 
voice.  Portraits  of  several  participating  artists, 
with  a  cut  of  the  official  laboratory  model  of  the 
Edison  Diamond  Disc  phonograph,  furnish  the  il- 
lustrative features  of  this  novel  souvenir  from  the 
advertising  department  at  Orange. 


TO  HANDLE  THE  AEOL1AN-VOCALION. 

The  Griffith  Piano  Co.,  605  Broad  street,  New- 
ark, N.  J.,  one  of  the  most  successful  piano  houses 
in  the  metropolitan  district,  has  closed  arrange- 
ments to  handle  the  Aeolian-Vocalion  line  of 
phonographs,  manufactured  by  the  Aeolian  Co., 
New  York.  It  is  planned  to  give  this  high-grade 
phonograph  active  representation,  and  extensive 
publicity  will  be  used  to  adequately  present  it  to 
Newark  music  lovers. 


Retails 

for  $1*-° 

IF  you  are  not  carrying 
the  Sonora  Multi- Play- 
ing Jewel  Needle  in  stock, 
you  should  do  so. 

It  sells  readily  for  $1.00, 
and  we  authorize  you 
to  guarantee  it  to  give 
perfect  satisfaction  under 
daily  use  for  three  months. 

We  supply  them  to  you  at 
a  price  which  permits  a 
satisfactory  profit,  and  will 
be  glad  to  have  you  cor- 
respond with  us  on  the 
subject. 

The  Jewel  Needle  will  save 
your  customers  records, 
and  bring  out  their  beauty 
and  harmony  in  a  way  not 
possible  to  the  old-fashion- 
ed, scratchy,  constantly- 
changed  steel  needle,  now 
being  rapidly  discarded 
by  careful  people. 

Manufacturers  of  steel 
needles  state  that  they 
must  be  used  but  once  be- 
cause they  wear  the  record. 
This  is  true,  and  it  is  also 
true  that  they  begin  to 
wear  the  record  the  minute 
they  start  and  keep  on 
wearing  it  more  and  more. 

Write  us  for  sample  needle  and  full 
information  in  regard  to  net  prices 
and  the  "service  work"  which  we 
do  for  those  who  carry  our  products 
in  stock. 

Sonora  Phonograph  Corporation 

Makers  of  the  Sonora  Phonograph  and  Sonora 
Multi-Playing  Jewel  Needle. 
GEO.  E.  BRIGHTSON,  Presidtnt, 


57  Reade  Street 


NEW  YORK 


68 


THE  TALKING  MACHINE  WORLD. 


TO  REPRESENT  THE  SHELTON  CO. 

A.  T.  Doty,  the  Well-known  Talking  Machine 
Man,  Is  Successfully  Introducing  the  Shelton 
Electric  Phonograph  Motor  to  the  Trade. 


A.  T.  Doty. 


The  Shelton  Electric  Co.,  30  East  Forty-second 
street,  New  York,  manufacturer  of  the  Shelton 

electric  phonograph 
motor  ,has  appointed 
A.  T.  Doty  as  travel- 
i  n  g  representative. 
Mr.  Doty  will  visit 
the  dealers  through- 
out the  country,  and 
is  now  making  his 
first  trip  in  near-by 
territory. 

A.  T.  Doty  is  one 
of  the  best  known 
members  of  the  local 
talking  machine  trade, 
having  been  asso- 
ciated with  the  New  York  Talking  Machine  Co., 
Victor  distributer,  for  more  than  ten  years.  He 
is  well  versed  in  all  phases  of  the  retail  talking 
machine  field  and  is  able  to  give  the  dealers  prac- 
tical co-operation  in  merchandising  the  Shelton 
electric  motor. 

Although  Mr.  Doty  has  only  been  visiting  the 
trade  on  behalf  of  the  Shelton  motor  for  the  past 
two  weeks  he  has  already  sent  in  very  large 
orders  which  indicate  the  success  that  this  motor 
is  achieving.  Mr.  Doty  states  that  the  dealers  who 
have  carefully  tested  the  motor  under  the  most 
difficult  conditions  praise  it  in  every  respect,  and 
believe  that  it  will  be  one  of  the  most  successful 
talking  machine  accessories  which  has  ever  been 
introduced. 

The  point  which  appeals  most  to  the  dealers  in 
selling  the  Shelton  electric  motor  is  the  fact  that 
it  does  not  disturb  the  spring  motor  in  any  way 
whatsoever  but  allows  the  customer  to  use  either 
motor  as  desired.  The  extreme  simplicity  of  the 
motor  has  also  won  general  commendation,  to- 
gether with  the  fact  that  it  is  simply  placed  inside 
the  cabinet  and  requires  no  mechanical  adjustment. 


TALKING  MACHINES  IN  THE  SCHOOL. 

Varied  Uses  in  Connection  with  Teaching  Are 
Pointed  Out  by  Southern  Educational  Paper. 

The  January  issue  of  the  Educational  Monthly, 
an  organ  of  the  Southern  Conference  for  Educa- 
tion and  Industry,  published  at  Athens,  Ga.,  con- 
tains an  admirable  presentation  of  the  value  of  the 
talking  machine  in  public  school  work,  a  field  which 
is  being  constantly  widened  and  to  which  more 
and  more  attention  is  being  paid  by  manufacturers. 
In  commenting  on  particular  phases  of  its  useful- 
ness in  teaching,  the  publication  says  : 

"One  of  the  great  advances  that  have  been  made 
it'  our  schools  during  the  past  few  years  has  been 
the  introduction  of  the  talking  machine  as  an  aid 
to  teaching.  Many  of  the  best  schools  in  our  coun- 
try to-day  use  this  instrument  in  their  classroom 


WE  MAKE 


Tone  Arms  and  Sound  Boxes 

For  all  makes  of  Talking  Machines 

ALSO 

Attachments  for  Victor,  Pathe,  Edison 
and  Columbia  Machines 


Let  us  tell  you  about  them  before  placing  your  orders 


THE  UNION  SPECIALTY  AND  PLATING  COMPANY 

SPECIALISTS  IN  PHONOGRAPH  PARTS 

409  Prospect  Avenue,  N.  W.  CLEVELAND,  O. 


work.  We  frequently  think  of  it  only  as  an  in- 
strument for  the  presentation  of  the  best  in  mu- 
sical art,  but  it  is  as  often  used  in  the  teaching  of 
reading  and  of  the  languages  as  it  is  for  the 
presentation  of  music.  As  a  musical  instrument  it 
brings  to  the  aid  of  the  teacher  the  masterpieces 
of  the  classical  masters.  If  the  music  of  our 
schools  is  planned  to  increase  the  capabilities  of 
the  child  for  musical  enjoyment,  this  machine  cer- 
tainly offers  an  unrivaled  field  for  this  work.  If 
it  is  to  be  used  as  an  aid  to  dancing  and  calis- 
thenics, its  possibilities  are  still  greater. 

"It  will  furnish  nearly  all  the  programs  that  a 
teacher  may  call  for  and,  with  the  present  im- 
provements that  the  more  modern  machines  carry, 
it  even  becomes  an  aid  in  the  chorus  singing  of 
the  school.  An  important  phase  of  foreign  lan- 
guage teaching  is  the  giving  of  a  native  accent  to 
the  language.  This  cannot  be  obtained  from  any 
printed  book  but  must  come  to  the  child  through 
the  ear.  In  presenting  language  accents,  the  talk- 
ing machine  is  an  invaluable  help.  Many  of  our 
best  schools  are  using  it  almost  exclusively  for  the 
teaching  of  the  modern  romance  languages. 

"The  Victor  Co.  has  prepared  a  special  catalog 
for  school  use.  It  has  selected  from  its  thousands 
of  records  those  best  adapted  for  special  celebra- 
tions in  our  schools ;  for  instance,  it  presents  a 
program  for  Arbor  Day  that  includes  some  of  the 
best  lyric  music  to  be  found  anywhere.  In  the 
records  which  it  suggests  for  use  in  the  celebra- 
tion of  notable  birthdays,  it  offers  some  of  the 


greatest  orations  that  have  ever  been  known. 
However  this  instrument  is  used  in  the  school,  its 
educational  value  is  undisputed.  If  it  be  combined 
with  a  talk  appropriate  to  the  record  being  used, 
its  value  is  greatly  enhanced. 

"The  Victor  Co.  suggests  that  short  typewritten 
accounts  of  the  various  masterpieces  be  placed  in 
the  hands  of  the  students  at  the  time  of  presenta- 
tion of  the  masterpiece.  In  this  way  a  knowledge 
of  the  composer  and  of  the  piece  gives  to  the 
rendition  an  enhanced  value.  The  possibilities  of 
the  Victrola  are  almost  unlimited,  and  those  schools 
that  have  used  the  instrument  for  any  length  of 
time  are  most  enthusiastic  in  its  praise." 

Over  300  phonographs  are  in  use  in  the  public 
schools  of  Philadelphia.  Most  of  these  machines 
are  made  especially  for  school  use,  being  fitted 
with  what  is  known  as  a  "school  box,"  and  are 
mounted  on  wheels,  so  that  they  can  be  taken 
from  one  room  to  another  with  ease. 


ATTRACTIVE  WINDOW  HANGER. 

The  Columbia  Co.'s  advertising  department  has 
prepared  an  attractive  window  hanger  featuring  the 
new  record,  "Cohen  Telephones  the  'Health  De- 
partment," appearing  in  the  January  supplement 
This  selection,  which  was  composed  by  Montague 
Glass,  the  well-known  author,  bids  fair  to  soon 
rival  in  popularity  the  first  "Cohen"  record  pro- 
duced by  the  Columbia  Co.,  which  during  the  past 
year  and  a  half  has  enjoyed  a  phenomenal  sale. 


$15.00 
to 

$200.00 

Rich  Cabinet  Work,  Built 
To  Suit  the  Most 
Fastidious 


THE  CRESCENT 


All  Talking  Machines  in  One 

The  Only  Complete  Universal  Line 
That  Will  Play  All  Records  of  Any  Make 

Write  for  Terms  and  Territory  Today 

Crescent  Sales  Company 


Distributing  Agents 


PROVIDENCE 


RHODE  ISLAND 


35c. 


is  the  Price  of  the  most 
popular  Double  -  faced 
Record  on  the  Market. 

"The  Crescent" 

plays  longer  than  any 
75c.  Record. 

24  New  Selections 
Just  Out 


THE  TALKING  MACHLNE  WORLD. 


69 


POLICY  OF  EXPANSION  IN  CLEVELAND  TRADE 

Talking  Machine  Dealers  Taking  Care  of  Unusual  Volume  of  Business — Edison  Record 
Tone  Tests  Attract  Much  Attention — Big  Increase  in  Pathe  Phonograph  Sales — En- 
couraging Reports  Regarding  General  Conditions — Outlook  for  1916  Very  Bright. 


(Special  to  The  Talking  Machine  World.) 

ClevelaxDj  O.,  January  4. — During  the  past 
month  every  talking  machine  dealer  in  the  city 
experienced  an  exceptionally  heavy  holiday  busi- 
ness, and  although  a  big  shortage  of  goods  was  re- 
ported by  many,  there  was  a  marked  increase  over 
the  preceding  year.  The  weather  was  dry  and  sea- 
sonable for  shopping,  and  one  dealer  sold  the  total 
of  thirty-two  talking  machines  in  one  day.  The 
deposits  in  the  banks  were  unusually  large,  and, 
owing  to  the  fact  that  Cleveland  is  a  big  center 
for  industries,  there  are  very  few  unemployed. 
Tremendous  advertising  has  been  done  during  the 
season  and  many  beautiful  window  displays  helped 
to  attract  a  host  of  purchasers. 

The  Phonograph  Co.,  of  this  city,  jobber  of  the 
Edison  phonographs,  is  continuing  its  demonstra- 
tion policy,  and  during  the  past  month  held  a  very 
important  demonstration  in  its  salesrooms  for  all 
its  dealers.  This  demonstration  consisted  of  a 
tone  test,  and  Miss  Marie  Kaiser,  Edison  artist, 
and  Harold  Lyman,  flutist,  were  the  assisting  ar- 
tists. Seventy-two  dealers  from  Cleveland  terri- 
tory were  present,  and  in  connection  with  the  tone 
test  a  lecture  was  delivered  by  a  mechanical  ex- 
pert, who  went  over  the  Edison  motor  and  repro- 
ducer, explaining  their  details.  Every  dealer  was 
exceptionally  well  pleased  and  expressed  himself 
as  gaining  much  valuable  information  at  the 
lecture.  C.  C.  Koch,  of  the  Edison  laboratory,  lec- 
tured on  sound  waves  and  their  principles,  showing 
by  blackboard  illustrations  some  of  the  different 
waves  and  their  formations. 

The  Phonograph  Co.,  according  to  L.  N.  Bloom, 
secretary,  has  experienced  the  most  successful  year 
in  its  history,  having  an  increase  of  over  100  per 
cent,  over  the  preceding  year. 

The  Starr  Piano  Co.,  which  recently  entered  the 
talking  machine  field,  reports  a  heavy  holiday  busi- 
ness. R.  E.  Taylor  and  W.  W.  Brett  were  elated 
over  the  results. 

The  Victrola  department  of  the  Wade  H.  Poling 
Piano  Co.,  under  Earle  Poling,  enjoyed  the  largest 
month  since  the  company's  inception,  and  the  sales 
were  largely  for  the  higher  priced  instruments. 
The  outside  men  helped  materially  to  make  De- 
cember the  banner  month  of  the  year. 

O.  E.  Kellogg,  manager  of  the  H.  E.  McMillan 
&  Sons  Piano  Co.,  has  just  recovered  from  a  serious 
illness.  He  stated  that  he  was  well  pleased  with 
the  outcome  of  the  holiday  season.  The  volume  of 
this  December's  business  was  slightly  less  than 
that  for  the  same  month  last  year,  but  the  class  of 


business  was  much  higher  and  terms  shorter. 
Larger  down  payments  were  received  on  all  the 
goods  sold,  and  Manager  Kellogg  is  very  well 
pleased  with  the  result,  although  he  turned  down 
considerable  business  which  did  not  comply  with 
the  new  ruling  of  the  company. 

The  Fischer  Piano  Co.,  jobber  of  the  Pathe 
Freres  phonograph,  reports  that  business  during 
the  month  of  December  was  three  times  as  large 
as  was  anticipated,  and  Manager  Caldwell  hopes 
to  put  in  vogue  an  even  more  extensive  policy. 
Three  new  dealers  have  been  added  to  the  com- 
pany's staff  to  open  new  territory  in  the  State. 

The  Grafonola  department  of  the  J.  T.  Wame- 
link  &  Sons  Piano  Co.  was  a  mecca  for  many 
holiday  purchasers  -  of  Grafonolas,  and  Manager 
H.  J.  Wamelink  reported  that  the  record  trade  was 
unusually  active  and  hopes  to  make  1916  the  big 
year  in  the  talking  machine  trade  for  the  company. 

Manager  J.  J.  Schriner,  of  the  talking  machine 
department  of  the  Bailey  Co.,  stated  that  a  big 
clean-up  was  made  on  Victor,  Columbia  and  Edi- 
son phonographs.  An  unprecedented  record  was 
made  in  volume  of  business  and  was  far  in  excess 
of  the  previous  year.  The  largest  number  of  ma- 
chines sold  in  one  day  in  1914  was  seventeen,  as 
compared  to  thirty-two  machines  in  one  day  in 
1915.  Manager  Schriner  and  his  splendid  sales 
force  were  elated  over  the  wonderful  results. 

The  May  Co.'s  Victrola  department  was  so  busy 
that  during  the  holiday  rush  four  or  five  men 
were  kept  busy  all  day  unpacking  Victrolas,  and 
extra  delivery  facilities  were  required. 

The  William  Taylor  &  Sons  Co.,  having  one  of 
the  finest  talking  machine  studios  in  the  city,  ex- 
celled any  previous  holiday  season  under  Manager 
P.  A.  Davies. 

Robert  Osborne,  of  Orange,  N.  J.,  expert  Edison 
demonstrator,  is  now  in  this  city  and  hopes  to  set- 
tle here.  He  gives  demonstrations  of  the  Edison 
Diamond  Disc  phonograph  afternoons  and  eve- 
nings, and  is  very  well  pleased  with  the  results 
already  obtained  since  his  arrival. 

The  Diamond  Disc  Phonograph  Co.,  new  East 
End  Edison  dealer,  achieved  good  results  during 
the  holiday  season.  Manager  E.  A.  Friedlander 
said  that  nearly  all  the  sales  were  for  the  higher 
priced  instruments.  With  the  beautiful  store, 
splendid  location  and  excellent  sales  force,  Man- 
ager Friedlander  hopes  to  make  1916  a  banner 
year. 

The  results  obtained  by  the  Eclipse  Musical  Co. 
in  the  last  six  months  of  1915  were  far  beyond  ex- 


pectations. The  company  was  much  pleased  with 
the  excellent  shipments  received  from  the  factory, 
and  while  they  did  not  fill  all  the  orders  received 
they  far  surpassed  the  shipments  of  previous  years. 
The  Eclipse  Musical  Co.  has  received  a  number 
of  letters  from  dealers  relative  to  the  large  in- 
crease in  business  in  1915  over  the  preceding  year. 
E.  B.  Lyons  spent  one  week  at  the  Victor  factory, 
and  succeeded  in  getting  large  shipments  of  records 
in  great  demand  among  dealers  here.  C.  K.  Ben- 
nett is  now  at  the  factory  making  arrangements 
for  large  shipments  of  Victrolas  and  records  dur- 
ing 1916. 

Manager  Schirring,  of  the  Victrola  department 
of  the  Caldwell  Piano  Co.,  stated  that  the  last 
month  in  1915  was  the  largest  in  the  history  of  the 
company. 


SOME  BIG  ADVANCE  ORDERS 

For  Sonora  Phonographs  Received  at  the  Home 
Office  Tell  of  Holiday  Trade  Throughout  the 
Country — Sales  Force  Increased. 


Reports  to  the  home  offices  of  the  Sonora  Pho- 
nograph Corp.,  57  Reade  street,  New  York,  indi- 
cate the  fact  that  nearly  all  of  the  Sonora  jobbers 
and  dealers  were  sold  out  of  all  types  of  Sonora 
phonographs  the  day  before  Christmas. 

President  George  E.  Brightson,  speaking  to  a 
representative  of  The  World,  commented  upon  this 
fact,  and  stated  that  the  advance  orders  for  Jan- 
uary are  greatly  in  excess  of  December,  and  that 
it  is  going  to  require  every  energy  to  come  any- 
where near  filling  the  volume  of  orders. 

Mr.  Brightson  also  remarked  about  the  demand 
for  the  higher  priced  models  of  Sonora  phono- 
graphs, which  indicates  a  desire  on  the  part  of  the 
public  to  secure  expensive  musical  instruments. 

To  further  help  fill  the  orders  of  its  customers, 
the  Sonora  Phonograph  Corp.  has  leased  addi- 
tional floor  space  and  has  greatly  increased  its 
staff  of  workmen,  as  well  as  its  traveling  force. 


HOW  CAMDEN  BENEFITS. 

(Special  to  The  Talking  Machine  World.) 

Camden,  N.  J.,  January  5. — The  Victor  Talking 
Machine  Co.  turned  over  to  the  city  treasurer  the 
sum  of  $58,830  for  the  use  of  a  portion  of  the 
south  side  of  the  wharf  property  at  Cooper  street. 
The  City  Council  at  its  last  meeting  directed  that 
this  sum  of  money  be  placed  in  the  sinking  fund. 


THE  STEVENS  BILL  STABILIZES  INDUS- 
TRY. IT  WILL  MAKE  TALKING  MACHINE 
STOCKS  IN  EVERY  STORE  IN  THE  LAND 
WORTH  THE  INVESTMENT.  IF  THE  CUT- 
RATERS  WIN,  STOCK  VALUES  WILL 
TUMBLE. 


EFFICIENT 


A 


RECORD 

SERVICE  ^ 


ECLIPSE 


f 


ORDERS 
FILLED 
PROMPTLY 


Jobbing  Victor  Product  Exclusively 
CLIPSE    MUSICAL  CO 


Victor  Distributors 
CLEVELAND 


70 


THE  TALKING  MACHINE  WORLD. 


Weber  and  Fields,  Bert  Williams,  Frank 
Tinney,  Irene  Franklin,  Joe  Hayman, 
Raymond  Hitchcock— an  unsurpassable 
array  of  comic  artists  who  make 
Columbia  Double-Disc  records. 


(Write  for  "Music  Money,"  a  book  "full  of  meat'  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphopltone  Company 

Woolworth  Building,  New  York 


LOUIS  F.  GEISSLER  MARRIED. 


Br  de  of  the  General  Manager  of  the  Victor  Co. 
Is  the  Talented  Granddaughter  of  Horace 
Greeley,  the  Great  War  Editor. 


Miss  Ida  Greeley-Smith,  granddaughter  of  Ho- 
race Greeley,  was  married  December  23,  at  the 
home  of  her  sister  in  Orange,  N.  J.,  to  Louis 
Frederick  Geissler,  of  Philadelphia. 

The  ceremony  was  performed  by  the  Rev.  W. 
Warner  Giles  and  was  attended  by  many  out-of- 
town  guests,  including  a  large  number  from  New 
York.  The  bride  was  given  in  marriage  by  her 
father,  Col.  Nicholas  Smith. 

Mrs.  Andrew  Watres  Ford,  in  whose  home  the 
wedding  took  place;  Mrs.  Hiram  Iddings  Bearss, 
wife  of  Major  Bearss,  U.  S.  M.  C,  and  Mrs.  Al- 
bert Diesinger,  Mr.  Geissler's  daughter  by  his  first 
marriage,  were  matrons  of  honor. 

Mrs.  Geissler  is  the  youngest  daughter  of  Col. 
Smith  and  the  late  Ida  Greeley-Smith.  Mrs.  Smith 
was  the  eldest  and  favorite  daughter  of  the  noted 
editor,  and  acted  as  hostess  for  him  on  the  famous 
Greeley  farm  at  Chappaqua  during  the  memorable 
campaign  for  the  Presidency. 

The  bride  is  a  young  woman  of  remarkable 
beauty,  with  the  Greeley  fairness  of  skin,  dark 
brown  eyes  and  a  classic  profile.  She  has  artistic 
talent  of  a  high  order.  Her  drawings  have  been 
published  in  magazines  and  newspapers  and  her 
work  as  a  sculptor  has  attracted  favorable  attention. 

She  was  educated  at  the  Convent  of  the  Sacred 
Heart  and  by  private  tutors  in  Beligium.  where 


K II 

\  V- 

•:  \ 

LOUIS  F.  GEISSLER. 

her  family  lived  for  sev- 
eral years.  Col.  Smith 
was  for  years  connected 
with  the  diplomatic  and 
consular  service  of  the 
United  States. 

Mr.  Geissler  is  the  gen- 
eral manager  of  the  Vic- 
tor Talking  Machine  Co. 
and  is  a  member  of  the 
Racquet,  Philadelphia 
Country  and  Corinthian 
Yacht  clubs,  of  this  city,  and  of  the  Bohemian 
Club,  of  San  Francisco.  Mr.  and  Mrs.  Geissler 
have  taken  winter  apartments  at  the  Ritz-Carlton. 


Co 


Our  Customers 

can  tell  you  about 

Andrews  Service 

Below  is  portion  of  letter  just  received 
from  one  who  knows  good  service : 

W.  D .  ANDREWS ,  Buffalo,  1ST.  Y. 

Dear  Sir:     I  want  to  take  this  opportunity  to 
thank  you  most  heartily  for  the  way  in  which  you 
took  care  of  us  during  the  recent  shortage.    I  want 
you  to  know  we  appreciate  it  and  we  are  going  to 
show  you  hy  our  orders  -in  the  future  . 

Signed  


W.  D.  ANDREWS 


Buffalo,  N.  Y. 


TRADE  NEWS  FROM  TORONTO. 

An  Extra  Good  Season  in  All  Lines,  According 
to  Report — Gourlay,  Winter  &  Leeming  Win 
First  Prize  in  Edison  Window  Contest — 
Sonora  Machines  Featured  Strongly. 


(Special  to  The  Talking  Machine  World.) 

Toronto,  Oxt.,  January  6. — Yes,  phenomenal  is 
the  right  adjective  to  apply  to  the  talking  machine 
business  in  Toronto  as  it  existed  during  Christmas 
week.  "Talkers"  played  a  prominent  part  this  year 
both  in  the  number  of  machines  and  records  sold, 
which  far  outstripped  the  business  of  December  a 
year  ago.  One  prominent  feature  which  was  very 
noticeable  was  a  shortage  of  machines. 

The  R.  S.  Williams  &  Sons  Co.,  Ltd.,  reports 
trade  good  in  all  lines  and  collections  well  up  to 
the  average.  It  is  having  an  extra  good  season 
with  Edison  goods  and  reports  the  disc  line  as  gain- 
ing new  friends  among  country  dealers  daily. 

John  A.  Sabine,  one  of  the  proprietors  of  the 
Music  Supply  Co..  Toronto,  the  Ontario  distributor 
of  the  Columbia  lines,  was  a  recent  visitor  to  New 
York.  Mr.  Sabine  visited  the  head  factory  of  the 
Columbia  Co.  in  an  effort  to  secure  prompt  de- 
livery of  a  number  of  types  of  Grafonolas. 

Gourlay,  Winter  &  Leeming,  Ltd.,  Toronto,  were 
awarded  first  prize  in  the  window  display  contest 
that  was  a  feature  of  Edison  Week  recently. 

The  Cecilian  Co.,  Ltd.,  Toronto,  of  which  firm 
J  E.  Hoare  is  the  president,  is  featuring  the  Sonora 
phonograph  at  its  retail  warerooms  and  is  going 
strong  on  newspaper  publicity,  advertising  the  many 
talking  points  of  this  machine. 

I.  Montagnes  &  Co.,  who  have  the  Canadian 
agency  for  the  Sonora,  report  splendid  success  in 
opening  up  agencies,  and  the  business  handled  to 
date  has  more  than  exceeded  their  estimates. 

William  Thorpe,  of  New  York,  president  of  the 
Canadian  Vitaphone  Co.,  Ltd.,  Toronto,  visited 
that  firm  recently  in  connection  with  the  use  of 
electric  motors  in  its  product. 

The  R.  S.  Williams  &  Sons  Co.,  Ltd.,  Toronto, 
reports  a  large  sale  of  gift  cards  which  entitled  the 
holders  to  visit  the  Williams  showrooms  and  select 
their  own  records. 

Thomas  Claxton,  Ltd.,  251  Yonge  street,  Toronto, 
got  rid  of  a  large  number  of  Grafonolas  through 
the  medium  of  a  Christmas  Grafonola  club. 

The  Wright  Piano  Co.,  Ltd.,  has  opened  up  hand- 
some retail  salesrooms  in  Strathroy,  Ont,  and  in 
addition  to  featuring  its  own  make  of  pianos  and 
players  is  exploiting  Columbia  and  Edison  lines. 


H.  T.  Schiff,  president  of  the  Vitanola  Talking 
Machine  Co.,  Chicago,  111.,  was  a  recent  visitor  to 
New  York  City,  where  he  spent  some  days  calling 
on  the  trade  and  making  a  number  of  important 
arrangements  for  the  furtherance  of  the  business 
interests  of  his  company. 


IF  YOU  BELIEVE  IN  MAINTAINING 
PRICES,  WHICH  ARE  JUST  TO  THE  PUBLIC 
AND  JUST  TO  ALL,  TELL  YOUR  CONGRESS- 
MAN THAT  YOU  BELIEVE  IN  THE  STEVENS 
BILL  AND  THAT  YOU  URGE  ITS  EARLY 
PASSAGE. 


THE  TALKING  MACHINE  WORLD. 


71 


2  GRE8HAM  BUILDING,  BA8INGHALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


Abundant  Business  Has  Been  Experienced  in 
Trade  Circles  Generally  and  Especially  Prior 
to  Christmas — Lack  of  Competent  Labor 
Owing  to  War  Demands  Hurts  Trade 
Progress — How  Musical  Instrument  Fac- 
tories Contributed  to  the  Derby  Scheme — 
Invicta  Co.  Developing  Its  Export  Business 
— Anent  the  "Marathon  Record" — Two 
Striking  Posters  from  "His  Master's  Voice" 
Co. — Progress  of  Bull  Dog  Record  Co.,  Inc. — 
Some  Holiday  Music — News  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  January  3,  1916. — In  talking  ma- 
chine and  musical  instrument  trade  circles  gener- 
ally abundant  business  has  been  experienced  of 
late,  and  more  especially  is  this  applicable  to  the 
December  weeks  prior  to  Christmas.  Trade,  of 
course,  is  by  no  means  within  approach  of  nor- 
mality, except  in  one  or  two  isolated  cases,  for  the 
simple  reason  that  the  circumstances  do  not  per- 
mit of  luxuries  which  hitherto  were  largely  im- 
ported being  manufactured  in  England.  The  big- 
gest trouble  is  the  labor  difficulty,  which,  it  can 
easily  be  understood,  is  becoming  more  acute  each 
week.  The  new  armies  are  gradually  swallowing 
up  the  manhood  of  the  nation,  the  latest  scheme 
of  enlistment — that  under  Lord  Derby's  direction — 
having  resulted  in  drawing  from  trade  an  enormous 
amount  of  labor  which  is  absolutely  irreplacable. 
This  means  a  very  serious  pull  against  the  coun- 
try's trade.  While  the  same  restriction  of  labor 
affects  the  output  of  musical  instruments,  it  is 
curious  to  note  that  the  demand  is  comparatively 
unaffected.  Plenty  of  money  is  being  made  by  the 
millions  engaged  upon  munitions  and  other  neces- 
sary work,  and  to  a  large  extent  this  surplus  cash 
is  being  spent — a  small  proportion  on  musical  in- 


struments, the  bulk  upon  jewelry,  expensive 
clothes,  etc.,  for  the  workmen's  wives  and  sweet- 
hearts. 

Officialdom  is  apparently  none  too  pleased  at 
this,  for  it  is  argued  that  the  money  should  be 
saved  for  the  benefit  of  State  use.  All  well  and 
good ;  but  the  man  who  toils  twelve  hours  or  more 
at  a  stretch  maintains  his  inalienable  right,  as  he 
puts  it,  to  please  himself  regarding  the  laying  out 
of  that  which  he  has  earned.  Hence,  luxury  man- 
ufactures will,  t  suppose,  continue  in  demand. 
Certainly  the  musical  instrument  trade  may  pride 
itself  upon  having  contributed  very  largely  to  the 
forces  of  the  Crown.  Factories  are  working  with 
only  60,  50,  in  some  cases  40,  per  cent,  or  less  of 
their  normal  staff.  I  know  of  several  instances 
where  the  principals  of  firms  have  found  it  neces- 
sary to  return  to  the  bench  in  an  attempt  to  main- 
tain an  output  which  will  show  just  a  small  mar- 
gin of  profit  to  justify  keeping  their  works  open. 
Every  member  of  one  Gramophone  house  has  en- 
listed under  the  Derby  scheme,  and  even  the  di- 
rector is  not  out  of  it !  All  of  which,  to  my  mind, 
demands  some  official  consideration,  especially  as 
a  very  fair  percentage  of  musical  instrument  manu- 
factures are  for  the  export  trade,  thus  keeping 
alive  a  section  of  trade  which  in  the  national  in- 
terests reacts  beneficially  on  foreign  money  ex- 
change. 

New  Year  Greetings. 

I  would  take  this  opportunity  of  extending  to 
all  my  readers  a  very  hearty  good  wish  for  happi- 
ness and  prosperity  during  1916,  with  the  added 
hope  that  the  new  year  may  witness  for  us  a  satis- 
factory adjustment  of  the  world's  -present  conflict. 
The  Test  of  Real  Patriotism. 

An  instance  of  real  patriotism  came  under  my 
notice  upon  the  occasion  of  a  call  at  the  Invicta 


Record  Co.'s  warehouse,  New  Inn  Yard,  E.  C. 
In  course  of  conversation  with  one  of  the  direct- 
ors, Mr.  Barton,  I  learned  that  every  man  in  the 
place  had  enlisted  under  Lord  Derby's  system,  not 
excluding  my  informant.  Truly  one  may  say, 
"Guardsman,  to  the  fore." 

A  Story  of  Progress. 
The  Invicta  Record  Co.,  manufacturer  of  the 
"Guardsman"  double  disc,  is  certainly  out  to  secure 
a  fair  share  of  the  trade  hitherto  the  more  or  less 
monopoly  of  our  enemies.  "Our  export  business," 
said  Mr.  Barton,  "is  three  times  that  of  last  year, 
and  we  are  opening  up  in  different  foreign  and 
colonial  markets  which  previously  were  served  by 
German  goods."  The  company's  only  trouble,  ap- 
parently, is  how  to  keep  pace  with  the  rapid  growth 
Of  orders'  from  all  parts  of  the  world.  As  with 
other  firms,  its  output  is  restricted  by  insufficient 
labor. 

Marathon  Will  Be  Revived. 

When  the  long-playing  "Marathon"  record  was 
held  up  on  account  of  the  parent  company  being 
forced  into  liquidation  I  ventured  to  make  the 
statement,  in  my  report,  that  "though  this  may  be 
the  last  of  the  Marathon  Co.,  it  is  not  the  last  we 
shall  hear  of  the  Marathon  record."  I  am  now 
in  possession  of  information  which  leads  me  to  be- 
lieve my  prediction  was  not  far  out.  At  the  mo- 
ment, it  being  deemed  inexpedient  to  publish  full 
details,  I  am  only  permitted  to  say  the  Marathon 
will  be  shortly  revived  along  lines  which  will  appeal 
more  widely  to  the  public  at  large  than  was  the 
case  under  its  old  regime.  It  is  planned  to  publish 
in  10-inch  and  12-inch  double-sided  form  at  18 
pence  and  half  a  crown,  respectively,  the  records  to 
carry  popular  vocal  and  instrumental  items  by 
reputable  artists.  Upon  this  basis  there  can  be  no 
(Continued  on  page  72.) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout   the   world   as  the 

HALL-MARK  OF  QUALITY 


1  Branches 


Agencies 


iiilili® 


"His  Master's  Voice" 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

— it  is  the  "His  Master's  Voice" 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,  violinists,  or- 
chestras and  bands — all  enshrined 
in  the  unequalled  "His 
Master's  Voice" 
records 


DBnCilKl  Skandlnavlsk  Grammophon-Aktl- 
«aelskab,  Frihavnen,  Copenhagen. 

PBANOEi     Cle.     Francaise  du  Gramophone, 

115  Boulevard  Richard  Lenoir,  Place  de  la  Re- 
publlque,  Parla. 

SPAIN!  Cla.  Francesca  del  Gramophone,  56, 
Balmea,  Barcelona. 

SWIDBVi  Skandlnavlaka  Grammophon  -  Ak- 
tiebolaget,  Drottnlng  Gatan  No.  47,  Stockholm. 

BTJTSSlAi  The  Gramophone  Co.,  Ltd.,  45,  Nev- 
sky  Prospect,  Petrograd  (Petersburg);  No.  1 
Solyanka,  Solyanol  Dvor,  Moscow;  9,  Golo- 
vlnsky  Prospect,  Tlflls;  Nowy-Swlat  SO,  War- 
saw; 33,  Alexandrowskaya  Ulltsa,  Riga;  11 
Mlchallovskaya  Ulltsa,  Baku. 

INDIA,  i  The  Gramophone  Co.,  Ltd.,  IS*.  Bal- 
Uarhatta  Road,  Calcutta;  7,  Bell  Lane,  Fort, 
Bombay. 


AUSTRALIA  I  S.  Hoffnung  &  Co.,  Ltd.,  Sol* 
Concessionaires  of  The  Gramophone  Company, 
Limited,  1«3,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophonium,  Ltd.,  118- 
120  Victoria  Street,  Wellington. 
SOUTH  AFBIOA:  Darter  &  Sons,  Post  Box 
174,  Capetown;  Mackay  Bros.,  Post  Box  251,  Jo- 
hannesburg; Mackay  Bros.  &  McMahon,  Post 
Box  419,  Durban;  Ivan  H.  Haarburger,  Post 
Box  106,  Bloemfonteln;  Franz  Moeller,  Post 
Box  108,  Bast  London;  B.  J.  Ewins  A  Co.,  Post 
Box  86,  Queenstown;  Handel  House,  Klmberley; 
Laurence  &  Cope,  Post  Box  132,  Buluwayo;  The 
Argus  Co.,  Salisbury. 

EAST  AFBIOA:  Bayley  *  Co.,  Lourenzo 
Marques. 

HOLLAND:    American  Import  Co.,  22a,  Am- 
sterd  Veerkade.  The  Hague. 
IT  ALT  i    A  Bossl  &  Co.,  Via  Oreflcl  2.  Milan. 
EGYPT  (Also  for  the  Soudan,  Grceos  and  the 
Ottoman  Empire):    K    Fr.  Vogel,  Post  Box 
414,  Alexandria. 


Great  Britain  : 


The  Gramophone  Company,  Ltd. 


HAYES 


MIDDLESEX    -  ENGLAND 


72 


THE  TALKING  MACHINE  WORLD. 


We  do  not  rely  on  giant  advertisements  for  Sales— We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 

Winners   leave   the   dealer   a   generous   margin    of  profit. 

THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED— in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Gamberwell,  London,  England 


FROM   OUR   LONDON   HEADQUARTERS— (Continued  from  page  71). 


question  but  that  the.  long-playing  Marathon  rec- 
ord has  a  great  future  'before  it. 

Suffer  from  Fire. 

One  of  the  few  makers  of  gramophone  horns  in 
this  country,  W.  M.  Still  &  Sons,  Ltd.,  Charles 
street,  London,  was  unfortunately  the  victim  of  a 
big  fire  recently.  Before  subjugation  the  outbreak 
had  practically  gutted  the  premises,  loss  of  stock, 
machinery  and  general  damage  being  estimated  at 
several  thousands  of  pounds: 

Two  Striking  Posters. 

Two  splendid  posters,  from  paintings  by  Miss 
Lucy  Hocknell,  are  to  hand  from  "His  Master's 
Voice"  Co.  One  depicts  the  interior  of  a  home 
where,  of  course,  is  installed  an  "H.  M.  V."  instru- 
ment, which  the  father  is  manipulating.  Coming 
towards  the  instrument  is  the  little  son  with  a  fox 
terrier  under  his  arm  and  saying,  "Come  on,  dog- 
gie, father  says  you're  the  guarantee."  Very  smart, 
as  all  must  agree !  The  other  picture  shows  two 
"naughty''  boys,  who,  having  deserted  their  bed, 
may  be  seen  on  the  stairs  listening  to  "His  Mas- 
ter's Voice"  playing  in  the  room  beyond.  This  also 
is  finely  conceived,  and  executed,  as  both  are.  in 
colors,  should  form  a  special  wall  or  window 
adornment  in  every  dealer's  shop.  Unbordered 
copies  on  art  paper,  free  of  wording  and  svfftable 
for  framing,  are  to  be  supplied  to  dealers  for 
presentation  to  their  best  customers. 

New  Columbia   Record   by  Clara  Butt. 

An  eager  record  public  will  learn  with  pleasure 
that  Mme.  Clara  Butt  has  again  recorded  for  Co- 
lumbia a  further  record  bearing  "When  All  Was 
Young,"  from  "Faust,"  English  translation.  Ad- 
mirers of  the  great  contralto  will  find  in  this  rec- 
ord another  example  of  her  best  efforts  in  that  vocal . 
art  which  the  Columbia  Co.  has  so  perfectly  crys- 
tallized. 

A  Purely  Formal  Action. 

In  the  matter  of  W.  H.  Reynolds,  Ltd.,  a  peti- 
tion for  the  winding  up  has  been  presented  in  the 


High  Court  of  Justice.  Being  familiar  with  the 
facts  of  the  matter  as  to  the  company's  re-registra- 
tion  since  it  was  taken  over  by  the  Utility  Trading 
Co.,  the  trade  will  recognize  the  purely  formal  na- 
ture of  the  petition  in  question. 

A  Splend.d  Record  List. 

A  splendid  Christmas  program  is  announced  by 
the  Winner  Record  Co.  in  the  shape  of  a  big  rec- 
ord list  comprising  anthems,  carols,  hymns,  de- 
scriptive, sentimental,  comic  and  other  selections, 
both  vocal  and  instrumental,  suitable  to  the  sea- 
son. Business  at  the  Winner  works  is  going 
strong,  and  according  to  all  reports  the  staff  is 
hard  put  to  it  to  satisfy  all  demands.  Winner 
quality  wins  all  along  the  line ! 

The   New   Bull    Dog   Record,  Ltd. 

The  new  Bull  Dog  Record  Co.,  Ltd.,  recently  in- 
corporated here  with  a  capital  of  £1,000,  has  made  a 
good  commencement  on  enterprising  lines  which 
will  form  a  splendid  foundation  for  its  future  pros- 
perity. The  Bull  Dog  record  is  10-inch  double- 
sided,  retailing  at  the  standard  price  of  18  pence. 
It  is  a  company  with  a  policy,  While  catering  gen- 
erously for  a  big  trade  on  popular  lines,  the  com- 
pany has  not  lost  sight  of  the  value  commercially 
of  securing  exclusive  artists.  In  that  respect  it  has 
made  a  good  start,  an  instance  being  the  acquisi- 
tion of  Horatio  Bottomley,  whose  name  as  a  lay 
lawyer,  politician,  financier,  recruiter,  etc.,  is  a  by- 
word throughouf  the  country.  Mr.  Bottomley 
makes  his  bow  to  the  great  record  public  for  the 
first  time  on  Bull  Dog.  for  which  records  a  big 
demand  is  therefore  assured.  It  should  be  men- 
tioned that  this  gentleman's  records  will  not  be 
•  old  under  2s.  6d. 

"Talkers"  for  the  Trenches. 

"Music  in  the  Trenches"  has  of  late  been  the 
theme  of  some  good  editorial  advertisements  put 
in  the  Belfast  papers  by  T.  Edens  Osborne,  of  that 
city.  For  the  boys  at  the  front  many  instruments 
and  records  have  been  purchased  at  Mr.  Osborne's 


establishment,  and  it  is  interesting  to  learn  that  the 
types  most  favored  are  the  Columbia  hornless 
models,  Nos.  14  and  15. 

Refuse  to  Renew  Bechstein  License. 

On  the  ground  that  it  is  an  enemy  concern,  the 
two  Bechsteins  being  now  in  the  German  army,  the 
London  County  Council  has  refused  to  renew  the 
license  of  Bechstein  Hall,  London. 

Important  Matters  Considered. 

It  was  stated  in  Parliament  recently  that  the 
question  with  regard  to  companies  in  which  all  the 
shareholders  and  directors  are  enemies  is  engaging 
the  attention  of  His  Majesty's  Government,  and 
they  are  particularly  considering  what  steps  may 
be  necessary  at  the  end  of  the  war  to  prevent  com- 
panies the  majority  of  whose  shares  are  under 
foreign  control  from  obtaining  the  status  and  privi- 
leges of  English  companies.  In  such  cases  at  pres- 
ent a  Board  of  Trade  inspector  is  appointed.  So 
far  492  inspectors  have  been  appointed,  of  which 
232  act  as  supervisors  and.  in  eight  cases,  controllers 
of  such  companies. 

Revised  American  Mail  Timetable. 

A  revised  timetable  for  the  American  mail  is 
notified  .here.  For  the  Wednesday  and  Saturday' 
mails  it  is  now  necessary  to  post  letters  on  Monday 
and  Thursday,  not  later  than  8  p.  m.,  at  the  general 
post-office,  or  earlier  for  registered  articles,  printed 
papers,  etc.  Those  interested  should  apply  to  any 
post-office  for  complete  information. 
"His  Master's  Voice"  New  Publicity  Literature. 

The  month's  batch  of  publicity  matter  from  the 
Gramophone  Co.,  Ltd.,  is  both  choice  and  varied. 
First  in  importance,  perhaps,  is  the  new  instrument 
catalog,  containing  illustrations  and  particulars,  of 
all  the  types  of  instruments  manufactured.  Cabinet 
grands,  table  grands,  hornless,  exterior  horn  mod- 
els of  choice  design  and  at  a  variety  of  prices  to 
suit  all,  will  be  found  fully  explained  in  this  cata- 
log, the  printing  and  general  arrangement  of  which 
is  in  accordance  with  the  expensive  standard  usual 


GUARDSMAN  DOUBLE-SIDED  RECORDS,  needle  cut 


REGISTERED 


TRADE  MARK 


ARE  YOU  ALIVE  to  the  fact  that  we  can  supply  you 
with  records  which  you  can  sell  much  cheaper  than 
your  present  lines  and  make  a  larger  profit? 

We  will  record  your  own  titles  and  put  your  own  label 
on  the  record,  if  you  prefer  it. 

Send  for  our  terms  and  catalogues.  Don't  delay.  DO 
IT  NOW! 

INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England 


THE  TALKING  MACHINE  WORLD. 


73 


FROM   OUR   LONDON   HEADQUARTERS— (Continued  from  page  72). 


to  the  "H.  M.  V."  Co.'s  productions.  An  accom- 
panying letter  points  out  that  one  or  two  models 
have  been  renumbered,  and  that  in  view  of  the 
price  alterations  which  will  come  into  force  on 
January  1,  it  is  not  proposed  to  send  out  now  nor- 
mal quantities  of  the  present  catalog. 

Another  piece  of  interesting  matter  is  a  pictorial 
folder  devoted  to  a  special  record  issue  of  "The 
Bells  o'  Bournville"  (Carillon).  In  all  there  are 
four  of  these  beautiful  records  (double-sided),  car- 
rying such  favorites  as,  for  instance,  "Killarney," 
"Annie  Laurie."  "Lead  Kindly  Light,"  "Blue  Bells 
of  Scotland,"  etc.  I  can  well  imagine  that  these 
Carillon  records  will  prove  of  immense  selling 
power. 

In  revue  music  the  "H.  M.  V."  people  are  well 
to  the  fore  with  exclusive  artistic  rendering  of 
the  popular  numbers  from  "Shell  Out,"  "The  Only 
Girl,"  "Watch  Your  Step"  and  "Bric-a-Brac." 
With  the  latter  is  issued  an  autographed  record 
book  containing  a  series  of  portraits  of  the  prin- 
cipal artists  engaged  in  this  latest  revue  at  the 
Palace  Theatre,  London.  This  portrait  book  is 
finely  conceived,  and  as  a  work  of  art  represents 
just  what  music  lovers  will  be  proud  to  possess. 

The  ordinary  supplements  of  "H.  M.  V."  records 
continue  to  satisfy  each  month  the  claims  of  a  big 
public  for  monthly  issues  of  standard  music  and 
that  of  the  world's  latest  compositions.  Since  the 
introduction  of  the  half-a-crown  category  of  rec- 
ords the  Gramophone  Co.  has  simply  been  inun- 
dated with  business  with  which  it  is  these  days  dif- 
ficult to  cope. 

Public  advertising,  too,  proceeds  apace,  creating 
a  busy  time  for  all  "His  Master's  Voice"  dealers. 
Music  for  the  Holidays. 

So  far  as  may  be  possible  under  present  oircum- 
stances,  the  homes  of  England  will  doubtless  suc- 
cumb to  the  atmosphere  and  spirit  of  Christmas- 
tide.  Music  always  hath  charms,  and  Zonophonists 
will  find  in  the  company's  Christmas  bill  of  fare 
an  excellent  and  varied  number  of  seasonable  se- 
lections with  which  to  make  merry.  Carols,  hymns 
and  other  sacred  music  predominate,  but  do  not 
exclude  a  fair  proportion  of  sentimental  and  comic 
numbers  for  the  Boxing  Day  program.  Although 
working  day  and  night,  the  British  Zonophone  Co. 
finds  it  necessary  to  issue  an  apology  asking  for  the 
indulgence  of  its  dealers,  who  are  being  supplied 
as  quickly  as  possible. 

William  Cooper  Bros.,  Ltd.,  are  now  well  installed 
in  their  new  premises  at  63  City  road,  London.  It 
has  been  a  long  job,  the  removal  of  machines, 
records,  and  thousands  of  machine  parts  and  ac- 
cessories, etc.,  necessitating  much  labor  and  incon- 
venience at  this  busy  time  of  the  year.  Customers 
in  no  wise  suffered,  however,  for  the  premises  at 
17  Clerkenwell  road  will  be  kept  open  as  hereto- 
fore, only  Nos.  35  to  43  in  that  thoroughfare  having 
been  closed.  Orders  for  machines,  parts,  accesso- 
ries and  Coliseum  records  should  be  sent  to  63 
City  road,  where  they  will  receive  prompt  attention. 
Transferred  to  South  Africa. 

W.  G.  Wickham,  at  present  H.  M.  Trade  Com- 
missioner in  New  Zealand,  will  be  transferred  to 
§outh  Africa.    His  successor  for  New  Zealand  is 


R.  W.  Dalton,  of  the  Commercial  Intelligence 
Branch  of  the  Board  of  Trade. 

No  Longer  Valid. 

Notification  is  made  by  the  Post-Office  that  no 
postage  stamps  issued  during  Queen  Victoria's 
reign  are  now  valid,  and  none  in  possession  of  the 
public  can  be  exchanged  after  December  31. 

ENGLISH  WILL  REFUND  ON  CABLES. 

Reimbursement  of   Unexpended    Balance  Will 
Be  Made  on  Undelivered  Censored  Messages. 

Great  Britain  will  pay  for  cablegrams  held  up  by 
the  censors  only  upon  application  for  a  refund  from 
the  sender,  and  under  certain  conditions,  according 
to  information  received  by  the  Merchants'  Associa- 
tion of  this  city.  Refunds  will  be  made  only  of 
the  "unexpended  balance"  and  only  when  said  bal- 
ance is  five  francs  or  over.  The  "unexpended  bal- 
ance" means  that  part  of  the  original  toll  which 
was  supposed  to  cover  the  cost  of  delivering  the 
message  after  it  had  been  put  on  the  wires.  In  no 
case  will  the  entire  amount  of  toll  be  refunded,  and 
cablegrams  to  Great  Britain,  Ireland,  France,  Bel- 
gium and  Holland  will  not  be  considered  under  this 
rule.  The  British  Government  states  that  this  con- 
cession is  made  solely  with  the  view  of  mitigating, 
so  far  as  possible,  the  inconvenience  foreign  firms 
have  suffered  through  their  cablegrams  being  held 
up  by  the  censors,  and  that  it  does  not  waive  any 
of  the  rights  of  censorship  which  it  claims  under 
international  agreements.  The  concession  applies  to 
messages  to  Scandinavia,  Russia,  Spain,  Portugal, 
Switzerland,  Italy  and  outlying  countries. 

THE  USE  OF  TRADE=MARKS. 

Kinks  in  Registering  Them  in  South  American 
Countries. 

A  decision  of  general  interest  to  American  ex- 
porters has  been  handed  down  by  the  Appeal  Court 
in  Argentina  in  regard  to  an  alleged  unauthorized 
registration  of  trade-marks  of  American  concerns 
by  resident  dealers,  according  to  Lawrence  Lang- 
ner,  a  solicitor  of  patents  of  this  city.  It  con- 
cerns the  registration  of  several  well-known 
American  marks,  among  them  American  Biograph, 
Vitagraph,  Kalem  and  other  moving  picture  trade- 
marks of  American  and  European  origin. 

The  marks  in  question  were  registered  in  Decem- 
ber, 1912,  by  a  resident  named  Robledo,  the  right  to 
them  being  subsequently  turned  over  to  Max 
Glucksmann,  who  carries  on  a  large  wholesale  mov- 
ing picture  distribution  business  in  Buenos  Aires. 
Because  of  this  registration,  a  firm  known  as  the 
General  Cinematographic  Co.,  an  Argentine  corpo- 
ration which  had  contracts  with  a  number  of  lead- 
ing moving  picture  concerns  in  this  country  and 
Europe,  among  them  the  owners  of  the  marks 
listed  above,  was  unable  to  handle  the  films  it  had 
contracted  for. 

Glucksmann  succeeded  in  getting  hold  of  fifteen 
valuable  marks,  which  he  was  accused  of  using  as 
a  means  of  monopolizing  the  moving  picture  distri- 
bution business  of  Argentina.  He  is  said  to  have 
{Continued  on  page  74.) 


THE  HOUSE  OF  MANY  PARTS 

WM.  COOPER  BROS.,  Ltd. 

63  City  Road,  London,  E.  C.     Also  at  Manchester  and  Cardiff 


THE  FAMOUS  BRITISH-MADE 

COLISEUM  RECORDS 

(10"  and  12"  double-sided) 

A  large  and  varied  choice  of  titles,  over  1300  catalogued 

The  prevalent  demand  from  all  parts  of  the  world  for  British  records  of  merit  encourages 
us  to  make  a  special  offer  to  enterprising  dealers  able  to  handle  large  quantities.  The 
Coliseum  is  a  record  of  high  tonal  quality,  bearing  a  large  selection  of  splendidly  recorded 
titles,  including  all  the  English  and  American  "hits"  by  tip-top  artistes  who  have  established 
for  themselves  a  big  reputation.    Only  real-selling  titles  listed. 

Our  special  offer  together  with  lists  and  other  interesting  pubilicity  matter  sent  free  upon 
receipt  of  your  trade  card. 


Reno 

The  Man  of  Many  Parts 


Accessories  for  any  Machine  Ever 
Made  from  the  Year  Dot  to  1915 


Favorite  Record 

Entirely  British  Made 


Wide  Selection  of  Up=to=date  Titles 
Best  and  Cheapest  Record 
on  the  Market 


Safiro  Needle 

Reproduces  Best  and  Lasts  Forever 


The  "Safiro"  can  be  Used  for  any 
Sound=Box  or  Needle  Cut  Record 


Order  Sample  Goods  To-day 

and 

Write  for  New  Illustrated  Catalog 

W.  H  Reynolds  (1915),  Ltd. 

Manufacturers  of 

Talking  Machines,  Records, 
Accessories  and  Motors 

45  City  Road,  London,  E.C.,  ENGLAND 


74 


THE  TALKING  MACHINE  WORLD. 


THE   EDISON -BELL 

VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS   THE  SUPREME   EFFORT   OF    GRAMOPHONIC  ART 


10  inch 
2/6 


12  inch 
4/— 


There  are  no  faulty  VFs  as  Every  Record  has  to  pass  a  crucial  test  before 
it  is  released  for  sale.  The  production  is  of  the  highest  quality.  The  Titles 
and  Subjects  recorded  are  by  the  most  prominent  artistes  in  the  Gramophone 
world. 

If  your  jobber  doesn't  stock  them  try  our  Direct  Service.  It  will  pay  you 
both  for  quality  and  price.  Duty  paid.  For  full  particulars,  Wholesale  and 
Retail,  apply  to 


J.  E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


killed  competition  by  restraining  managers  of  mo- 
tion picture  theatres  who  hired  the  registered  films 
from  any  other  distributer. 

The  information  received  by  Mr.  Langner  was  to 
the  effect  that  the  Appeal  Court  held  Glucksmann 
was  entitled  to  the  ownership  of  the  marks  on  a 
technical  ground,  which  was  that  the  American 
companies  in  question  were  not  doing  business  in 
Argentina;  that  the  General  Cinematographic  Co., 
while  representing  these  concerns,  had  not  itself 
established  its  right  to  the  marks,  and  that  the 
rights  of  others  to  the  marks  had  not  been  estab- 
lished. 

According  to  Mr.  Langner,  from  this  decision  it 
would  seem  that  a  concern  in  Argentina  represent- 
ing an  American  company  whose  mark  has  been 
stolen,  does  not  stand  the  same  chances  of  success 
in  having  unauthorized  registrations  annulled  as  is 
the  case  where  the  American  company  does  business 
itself  in  Argentina  and  applies  in  its  own  name  to 
have  it  done.  The  decision  serves  to  emphasize 
the  importance  of  trade-mark  registration  in  South 
American  countries  by  exporters  before  they  begin 
to  do  business  with  those  countries. 

Business  firms  in  this  country  often  choose  trade- 
marks which  cannot  be  registered  here,  relying  upon 
the  protection  given  to  such  marks  under  the  com- 
mon law  of  the  United  States.  When  they  go  in 
for  export  business  and  attempt  to  secure  foreign 
registration  of  their  marks  they  find  that  in  a  large 
number  of  countries  it  is  not  possible  to  register 
these  marks  because  they  are  not  registered  in  the 
United  States.  This  is  especially  true  of  the  South 
American  countries,  and  in  such  cases  the  American 
concern  is  helpless. 


H.  E.  PARKER  HEARD  FROM. 

The  members  of  the  Columbia  advertising  de- 
partment were  gratified  to  receive  in  their  Christ- 
mas mail  a  card  of  remembrance  from  H.  E. 
Parker,  who  was  connected  with  the  Columbia 
publicity  division  for  several  years  prior  to  joining 
the  English  army  at  the  start  of  the  present  war. 
Mr.  Parker  is  in  good  health  and  spirits  and  writes 
in  his  usual  optimistic  and  cheery  vein. 


A  new  Lester  grand  piano  and  a  $250  Edison 
diamond  disc  phonograph  were  installed  respective- 
ly in  the  parlor  and  dining  room  of  the  Central 
Hotel,  Jefferson  City,  Mo.,  by  the  local  music 
dealer,  the  Scheel  Music  Co. 


J.  STEAD  &  CO.,  Ltd. 

Manor  Needle  Works 
SHEFFIELD,  ENGLAND 

MANUFACTURERS  OF 

Talking  Machine 

Main  Springs 

Best  Prices — Best  Quality 
Inquiries  Solicited 


THE  JONES  MOTROLA. 


Another  Evidence  That  Necessity  Is  the  Mother 
of  Invention  in  the  Introduction  of  This  New 
Device  for  Running  the  Talking  Machine. 


The  statement  that  "necessity  is  the  mother  of 
invention"  is  again  proven  in  the  trade  in  the  plac- 
ing on  the  market  of  the  Motrola,  a  new  device, 
almost  weird  in  its  operation,  which  is  attached  to 
the  talking  machine  in  place  of  the  usual  winding 
key,  and  sees  to  it  that  the  motor  is  kept  constantly 
wound  up  by  electrical  means. 

The  story  of  the  Motrola  is  in  itself  interesting. 


Joseph  W.  Jones. 

Joseph  W.  Jones,  president  of  Jones  Motrola,  Inc., 
and  who  is  well  known  in  the  trade  as  the  original 
holder  of  the  basic  patents  under  which  the  present 
disc  records  are  made,  has  a  large  country  home 
where  life  was  worth  living  were  it  not  for  the  fact 
that  the  family  and  guests  of  Mr.  Jones  were  fond 
of  dancing  and  his  duty  was  to  keep  the  talking 
machine  wound  for  the  purpose.  Mr.  Jones,  who 
among  other  things  is  responsible  for  the  Jones 
speedometer  and  the  Jones  taximeter  for  automo- 
biles, believed  there  might  be  some  way  to  save 
physical  effort  in  winding  the  machine,  and  con- 
structed the  first  Motrola  for  his  own  private  use. 
The  manner  in  which  the  device  impressed  his 
friends  resulted  in  the  .formation  of  a  company 
for  the  marketing  of  the  Motrola. 

The  Motrola  is  small,  compact  and  attractive  in 
appearance,  and  consists  chiefly  of  a  small  electric 
motor  with  special  gearing.  The  Motrola  is  at- 
tached to  any  of  the  standard  makes  of  talking 
machines  simply  by  removing  the  winding  key  and 
slipping  a  special  wheel  over  the  winding  rod. 
When  the  Motrola  is  in  place  and  connected  with 
the  electric  current  it  proceeds  to  wind  up  the 
talking  machine  motor  to  about  three-quarters  of 
its  capacity,  when  the  tension  of  the  spring  releases 
a  switch  and  the  winding  stops.    When  the  talking 


machine  runs  down  to  about  half  its  capacity  the 
reduction  in  spring  tension  automatically  turns  an- 
other switch  and  the  winding  operation  is  resumed. 
By  means  of  the  device  the  spring  motor  is  kept 
wound  at  from  one-half  to  three-quarters  its  ca- 
pacity, which  is.  claimed  to  lengthen  its  life  and 


The  Jones  Motrola. 

also  to  insure  uniform  speed  in  the  turntable.  A 
special  button  is  provided  by  which  the  Motrola 
may  be  set  in  motion  before  the  automatic  switch 
is  operated,  if  desired. 

The  Motrola  is  so  simple  in  construction  that  it 
is  practically  fool-proof,  and  among  other  things 
prevents  the  overwinding  of  the  spring.  In  the 
event  that  anything  goes  wrong  with  the  current 
or  the  Motrola  itself,  it  can  readily  be  removed 
from  the  machine  and  the  winding  key  reinserted. 
There  has  been  a  great  deal  of  interest  shown  in 
the  Motrola  since  it  was  first  introduced  to  the 
trade  and  its  field  of  operation  explained.  The 
general  appearance  of  the  device  is  indicated  by 
the  accompanying  cut. 


CONTRACTS  FOR  NEW  FACTORY. 

The  Keystone  Talking  Machine  Co.  has  awarded 
contracts  for  a  brick  and  steel  factory  building  at 
Williamsport,  Pa.   Construction  will  begin  at  once. 


^^^^USED  IN  the:  best  machines  '^ffm 


WASTED 

Cabinet— Motor— Advertising— all  the  excel- 
lent things  you  put  into  your  machine 

UNLESS 

a  Good  Diaphragm  be  among  them. 
MICATONE  is  the  Best. 

MEIROWSKY  BROS. 

108  Broadway  Jersey  City 


THE  TALKING  MACHINE  WORLD. 


f5 


KANSAS  CITY  DEALERS  OVERCAME  STOCK  SHORTAGE. 

Cheaper  Machines  Used  as  Temporary  Substitutes  for  Higher  Priced  Models  with  Consid- 
erable Success — What  the  Various  Houses  Have  to  Report  Regarding  Business  for  the 
Past  Year  and  During  the  Holidays — Expansion  to  Be  the  Rule — News  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  January  3— As  a  result  of 
the  holiday  business  in  the  talking  machine  trade 
the  dealers  were  pretty  nearly  cleaned  out.  Most 
of  the  dealers  had  at  the  last  moment  to  give  tem- 
porary relief  to  would-be  purchasers  by  substituting 
something  that  would  answer  the  purpose  until  the 
particular  machine  desired  could  be  secured. 
Usually  a  cheaper  machine  had  to  act  as  substitute, 
for  the  trade  demanded  the  better  class  of  goods. 
While  the  record  departments  have  so  far  been  able 
to  keep  well  ahead  of  orders,  there  will  be  a  tre- 
mendous demand  during  the  next  few  weeks. 

Kansas  City  was  tolerably  well  supplied  with  the 
various  talking  machine  makes  for  the  Christmas 
season.  The  established  dealers  in  Victrolas,  Co- 
lumbias  and  Edisons  had  made  careful  plans  far 
ahead.  The  Pathephone  entered  Kansas  City  only 
a  few  weeks  before  Christmas.  The  Starr  phono- 
graph had  been  seen  for  several  weeks,  but  a  sup- 
ply that  could  meet  the  local  demand  did  not  arrive 
until  late.  The  Field-Lippman  piano  store  re- 
received  a  shipment  of  the  Knabe  Bros.  Crystola 
the  week  before  Christmas. 

E.  E.  Trower,  of  the  E.  E.  Trower  Music  Co., 
St.  Joseph,  Mo.,  spent  considerable  time  in  Kansas 
City  the  month  before  Christmas,  at  the  Household 
Fair,  where  the  Pathephone  is  being  handled.  The 
store  did  a  fine  business  in  the  new  machine,  as 
did  Butler  &  Sons  in  Kansas  City.  The  Trower 
Co.  acts  only  as  jobbers,  the  Pathephone  being 
handled  in  St.  Joseph  by  Townsend,  Wyatt  &  Weall 
and  Schneitter  Bros,  at  retail. 

H.  A.  Tibbels,  proprietor  of  the  finest  jewelry 
store  in  Emporia,  Kan.,  has  entered  the  talking 
machine  trade  by  adding  a  department  for  Pathe- 
phones. 

The  Starr  Piano  Co.,  at  Kansas  City,  received  a 
shipment  of  phonographs  for  the  Christmas  trade, 
and  many  were  sold.  The  company,  however,  has 
not  yet  received  them  in  sufficient  number  to  supply 
the  dealers. 

"Service"  is  a  watchword  at  Wunderlich's — and 
the  forethought  that  provides  good  service  was 
amply  repaid  recently.  One  of  our  leading  bankers 
was  referred  there  by  a  friend  in  the  hope  of  get- 
ting certain  records.  Fortunately  the  store  had 
the  records — and  the  banker  has  the  notion  that  the 
only  place  to  buy  talking  machine  goods  is  at  Wun- 
derlich's. Mr.  Wunderlich  has  a  wide  acquaintance 
among  the  business  men  of  the  city,  whose  thoughts 
naturally  gravitate  to  him  when  $.  music  purchase 
is  contemplated. 

The  Christmas  trade  at  the  Edison  Shop,  Kansas 
City,  was  fully  up  to  expectations.  Much  advertis- 
ing was  done,  and  the  concerts,  the  programs  of 
which  were  announced,  were  attended  by  crowds 
that  filled  the  store  every  afternoon.  The  retail 
business  of  the  store  has  been  growing  rapidly  in 
the  two  years  since  it  was  established,  and  the  pros- 


pects are  fine.  The  mark  is  set  at  doubling  the  1915 
business  this  year.  The  wholesale  trade  has  equaled 
the  expectations  of  M.  Blackman,  manager  of  the 
branch,  but  far  exceeded  the  expectations  of  many 
of  the  dealers.  A  "preparedness''  letter  was  sent 
out  early  in  November  and  several  dealers  wrote 
in  after  Christmas  expressing  their  regrets  that 
they  had  not  heeded  it — they  were  sold  out.  Many 
good  agencies  were  established  late  in  the  year,  just 
in  time  for  Christmas  trade.  One  of  the  best  of 
these,  which  reported  exceptional  results,  was  the 
Newman  Mercantile  Co.,  of  Joplin,  a  large  depart- 
ment store. 

The  $250  Edison  machine  seems  to  have  been  the 
most  popular  in  demand  during  the  holiday  season 
at  Kansas  City.  One  day,  for  instance,  three- 
fourths  of  the  machines  sold  were  $250.  The 
brown  mahogany  finish  in  this  class  was  offered 
the  Kansas  City  trade  just  two  days  before  Christ- 
mas, and  went  fine. 

The  talking  machine  department  of  the 
Schmelzer  Arms  Co.,  handling  Victrolas,  had  the 
largest  holiday  trade,  both  jobbing  and  retail,  in  the 
history  of  the  store.  For  the  week  before  Christ- 
mas A.  A.  Trostler,  manager,  and  his  assistants 
were  at  work  until  1  and  2  o'clock  every  morning. 
The  last  sale  on  Christmas  Eve  was  an  18  Cir- 
cassian walnut  $400  machine.  A  large  number  of 
machines  were  sent  out  by  express  the  day  before 
Christmas.  For  several  days,  in  fact,  nearly  every- 
thing was  sent  by  express.  Wagonloads  of  ma- 
chines received  by  freight  were  hauled  to  the  store, 
marked  on  the  wagons,  and  sent  to  the  express 
offices. 

J.  C.  Constance,  of  the  Frederickson-Kroh 
Music  Co.,  Oklahoma  City,  was  a  visitor  in  Kansas 
City  during  the  Christmas  holidays. 

E.  A.  McMurty,  manager  of  the  Kansas  City 
office  of  the  Columbia  Co.,  spent  Christmas  in  St. 
Louis. 

The  Henley- Waite  Music  Co.  has  practically  dis- 
continued its  talking  machine  department  for  the 
five  weeks  after  Christmas.  Miss  Jean  Kendrick, 
who  has  charge  of  the  department,  is  filling  an  en- 
gagement at  the  Willis  Wood  Theatre,  having  been 
engaged  as  soloist  there.  She  will  return  to  the 
Henley- Waite  Co.  after  the  theatrical  engagement. 

The  talking  machine  department  of  the  George 
B.  Peck  Dry  Goods  Co.,  under  the  management  of 
John  F.  Ditzell,  was  unable  to  obtain  sufficient  ma- 
chines to  handle  the  Christmas  trade,  particularly 
in  the  fumed  oak  finish,  the  Peck  store's  biggest 
seller.  Mr.  Ditzell  is  working  up  a  large  mail 
order  trade. 

Several  Kansas  City  dealers  are  urging  others 
to  drop  the  plan  of  sending  out  records  for  ap- 
proval. Every  firm  in  the  city  is  now  doing  that, 
but  a  feeling  is  becoming  apparent  among  some 
that  it  is  bad  business.  One  firm  now  refuses  to 
send  out  less  than  six,  and  with  an  understanding 


ESTABLISHED  186S 


that  a  third  of  them  must  be  kept.  With  some 
customers,  when  large  numbers  are  sent,  it  is  de- 
manding that  twelve  be  taken;  for,  as  the  manager 
explained,  he  cannot  afford  to  make  the  deliveries 
with  the  possibility  that  only  one  or  two  records 
will  be  kept.  The  cost  of  the  delivery  amounts  to 
more  than  his  profits. 

Harry  B.  Bibb,  manager  of  the  talking  machine 
department  of  the  Jones  Store  Co.,  won  the  cash 
prize  offered  by  the  store  management  for  the  de- 
partment showing  the  biggest  gain  in  November 
over  the  same  period  of  the  previous  year.  His 
department  took  a  similar  prize  for  the  week  end- 
ing Christmas  day  and,  although  the  exact  figures 
have  not  been  announced,  it  is  more  than  probable 
that  the  prize  for  December  likewise  will  be  won. 
Mr.  Bibb  has  managed  the  department  since  Sep- 
tember 1. 

Means  &  Pearson  sold  out  of  the  $200  Victrola 
styles  a  few  days  before  Christmas.  The  company 
tried  to  obtain  more  here  and  was  unsuccessful. 

W.  M.  Handley,  formerly  of  Birmingham,  is  a 
new  retail  salesman  for  the  Kansas  City  branch 
of  the  Columbia  Co. 

The  Columbia  Co.  enjoyed  an  unexpectedly  heavy 
Christmas  business.  The  retail  department  and 
dealers  throughout  the  Kansas  City  territory  called 
for  more  machines  than  could  be  supplied,  although 
E.  A.  McMurty  obtained  a  rush  express  shipment 
of  machines  valued  at  $5,000  a  few  days  before  the 
big  holiday.  Every  shipment  billed  for  the  company 
for  December  was  changed  from  freight  to  express 
to  expedite  the  handling.  George  F.  Standke,  in 
charge  of  the  retail  department,  made  the  statement 
that  he  could  have  handled  just  twice  as  many 
machines  as  were  allotted-  to  him. 

North  Mehornay,  manager  of  the  talking  ma- 
chine department  of  the  North-Mehornay  Furni- 
ture Co.,  states  that  the  department  has  grown  to 
such  an  extent  that  it  far  outstrips  in  volume  and 
profit  that  of  any  other  special  line  handled  by  the 
company.  Mr.  Mehornay  has  three  salesmen  under 
him,  all  of  whom  devote  their  time  to  no  other 
line. 

Oscar  Mehornay,  of  the  Stout-Mehornay-Duck- 
wall  Co.,  Salem,  Ind.,  was  a  recent  Kansas  City 
visitor.  His  company  makes  the  boxes  for  the 
"Leader"  type  of  Columbia  machine.  While  here 
he  said  his  company  was  7,600  machines  behind  on 
its  orders  from  the  Columbia  Co. 


NEW  DIAMOND  DISC  STUDIO  OPENED. 

(Special  to  The  Talking  Machine  World.) 
Plainfield,  N.  J.,  December  31. — A  new  Dia- 
mond Disc  studio  was  opened  here  last  week  under 
the  management  of  Capt.  F.  W.  Vogel  and  Stephen 
Haff.  The  new  studio,  located  at  310  West  Front 
street,  has  a  large  recital  room,  where  a  series  of 
concerts  will  be  given  weekly  to  demonstrate  the 
qualities  of  the  latest  Edison  machines.  A  com- 
plete line  of  machines  is  on  exhibition  in  the 
sales  department  and  the  supply  department  has 
a  full  stock  of  the  latest  records  and  accessories. 

A  scrappy  salesman  may  win  some  arguments, 
but  he'll  win  mighty  few  customers. 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.',  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.     We  manufacture  to  order  only. 


76 


THE  TALKING  MACHINE  WORLD. 


This  is  a  harvest  time  for  foreign  record 
business!  The  Columbia  recordings  of 
music  of  all  nations— vocal,  as  well  as 
instrumental,  issued  continually,  offer 
possibilities  no  talking  machine  dealer 
can  well  ignore. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


TO  HANDLE  PATHE  PHONOGRAPHS  IN  INDIANAPOLIS. 


Tobin  Brothers,  Formerly  of  New  York,  Open 
as  Distributers  for  Indiana,  Handling  the 
Record  Demand  a  Feature  of  the  Holid 


Elaborate  Quarters  in  That  City — Will  Act 
Pathe  Line  Exclusively — Exceptionally  Heavy 
ay  Business — All  Lines  Do  Well. 


APPOINTED  ASSISTANT  MANAGER. 

A.  E.  Donovan  Now  Filling  This  Position  with 
the  Personal  Record  Department  of  the 
Columbia  Co. — Manager  King  a  Busy  Man. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  January  6. — Three  brothers, 
M.  A.,  W.  J.  and  M,  P.  Tobin,  formerly  of  New 
York  City,  this  month  will  open  a  store  at  10  East 
Washington  street  to  handle  Pathe  phonographs. 
Pending  the  occupancy  of  their  store,  the  Tobin 
brothers  have  had  a  display  of  Pathe  phonographs 
at  7  North  Meridian  street,  near  the  storeroom 
they  will  occupy. 

Besides  doing  a  retail  business,  they  will  act  as 
distributers  in  Indiana.  Although  there  are  several 
stores  handling  the  Pathe  phonograph  in  Indian- 
apolis, the  new  Tobin  store  will  be  the  only  store 
handling  the  Pathe  exclusively.  The  new  store  is 
located  in  the  heart  of  the  shopping  district  of 
Indianapolis.  It  makes  the  fourth  store  in  the  city 
in  which  talking  machines  are  sold  exclusively,  the 
other  stores  being  the  Edison  Shop,  selling  the 
Edison  machines ;  the  Columbia  store,  the  Stewart 
Talking  Machine  Co.,  selling  the  Victrola,  and  the 
Rex  store,  selling  the  Rex  machine. 

At  the  local  Columbia  graphophone  store  the 
hardest  work  for  several  weeks  has  been  to  secure 
sufficient  products  to  fill  the  growing  demand  for  the 
Columbia  Grafonolas.  Manager  A.  W.  Roos  had 
laid  in  an  exceptionally  large  stock  in  anticipation 
of  a  particularly  good  season,  and  needed  it  all. 

The  demand  for  records  suitable  for  the  Christ- 
mas season  was  far  in  excess  of  expectations,  and 
a  spirited  revival  of  the  sale  of  dance  records  con- 
tributed to  an  enormous  record  business  for  the 
month. 

In  the  Dictaphone  department  F.  J.  Clark  suc- 
ceeded in  closing  several  good  sales,  with  the  result 
that  December  is  by  far  the  best  month  in  amount 
of  sales  made  that  the  Dictaphone  has  ever  .experi- 
enced in  this  territory. 

In  summing  up,  Manager  Roos  is  very  much 
pleased  with  the  totals  arrived  at  in  cash  receipts 
and  sales.  Mr.  Roos  is  of  the  opinion  that  cash  is 
"looser"  in  this  locality  now  than  it  was  in  the 
previous  year,  and  there  is  a  much  smaller  number 
of  delinquent  accounts  on  the  books  than  that 
which  corresponded  for  the  preceding  year. 

B.  C.  Fletcher,  retail  floor  manager,  reports  that 
the  tendency  of  the  public  is  to  buy  higher  priced 
machines,  on  the  average,  each  year. 


HAWAIIAN 

UKULELES 

Next  to  Victor  Goods,  now  the  biggest  sellers  in 
the  small  musical  instrument  line.  The  Ukulele  is 
the  Hawaiian  national  instrument,  guitar-shaped  but 
smaller.  The  Ukulele  craze  is  rapidly  spreading 
over  the  United  States — easy  for  anybody  to  learn. 
Can  be  sold  at  a  low  price  and  still  make  big  profit. 
We  are  distributors  of  the  entire  output  of  Jonah 
Kumalae,  the  largest  maker  in  the  Hawaiian  Islands. 
Kumalae  Ukuleles  were  awarded  the  gold  medal  at 
Panama-Pacific  Exposition.      Write   for  illustrated 

SHERMAN,  CLAY  &  CO. 

163  Kearny  Street,  San  Francisco 

Largest  Jobbers  of  Hawaiian  Music  and  Ukuleles 
in  the  United  States. 


The  Columbia  branch  operated  "in  Terre  Haute 
under  O.  D.  Standke  succeeded  in  rounding  out  a 
remarkably  fine  December  business.  Mr.  Standke, 
although  having  been  in  charge  of  the  branch  only 
a  short  time,  succeeded  in  placing  on  the  books 
nearly  twice  as  much  business  as  was  done  in  the 
same  location  last  year. 

From  the  reports  of  all  dealers  handling  talking 
machines  there  seems  to  be  no  doubt  but  what  the 
talking  machines  proved  to  be  one  of  the  most 
popular,  if  not  the  most  popular,  selection  for  gill 
purposes. 

E.  W.  Exley,  district  manager  of  the  Starr  Piano 
Co.,  said  that  the  demand  for  the  new  Starr  phono- 
graph exceeded  the  supply  before  Christmas.  Busi- 
ness was  also  good  with  the  Vocalions  of  the 
Aeolian  Co. 

Walter  E.  Kipp,  proprietor  of  the  Edison  Shop 
and  manager  of  the  Kipp-Link  Phonograph  Co., 
distributers  of  the  Edison  disc  phonograph,  re- 
ported a  good  record  for  the  Edisons  and  Emerson 
Knight.  The  Stewart  Talking  Machine  Co.,  han- 
dling the  Victrola,  reported  a  large  December  trade. 


A.  E.  Donovan  has  been  appointed  assistant  man- 
ager of  the  personal  record  department  of  the  Co- 
lumbia Graphophone  Co. 
Mr.  Donovan  has  been 
serving  as  assistant  to 
Henry  D.  King,  manager 
of  this  department,  for  the 
past  three  months  and  his 
promotion  is  based  upon 
the  very  excellent  results 
L  gj^k  |^g,  which  he  has  achieved 
during  that  time. 
WB^WI^^^^Wl  Mr.  King,  who  retains 
A.  E.  Donovan.  the  post  of  general  man- 
ager of  the  personal  record  department,  is  also 
manager  of  the  Columbia  professional  department, 
and  the  duties  of  the  latter  position  have  multiplied 
so  rapidly  that  Mr.  King  felt  obliged  to  give  the 
greater  part  of  his  time  to  this  end  of  the  business. 
Mr.  Donovan  will  concentrate  on  the  personal 
record  division,  which  has  unlimited  opportunities 
for  development. 


A  new  Edison  phonograph  shop  has  been  opened 
in  Meriden,  Conn.,  by  A.  D.  Elster. 


"Standard"  Record  Cleaner 

ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails. 

Extended  brush  area  cleans  rec- 
Price,  so  cents,  List  ord  with  one  sweeping  circuit. 

Patented  June  2,  1914- 

Send  10  cents  in  stamps  for  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.  Place  regular  orders  through  your  jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

173  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cents,  list. 


MAGNET  DECALCOMANIE  NAMEPLATES 

COB  TALKING  MACH|Nt 
"      CABINETS  Etc  ' 


SOLD  BY 

HURTEAU.WlLUAHS&CO.r 

MONTREAL    OTTAWA 


EASILY  AND  PERMANENTLY  APPLIED. 
BE  THE  FIRST  DEALER  IN  YOUR  CITY 
TO  USE  THIS  POPULAR  METHOD  OF  AD- 
VERTISING.   

500  Minimum  Quantity  Manufactured. 
SEND  FOR  SAMPLES  AND  PRICES. 


GEO.  A.SMITH  Cr  CO. inc. 


THE  PHONOGRAPH  G 

1240  HURON  ROAD  ([tmTiiialMl) 
;  CT_ E YE L. A N°J1_ 

sot®  mr 


(  J .  a  e  i  I 


Mus«c  House  ,n  vA  ana  NX 
3    E . BROAD  STREET  


sn®EiKi®Ei[i)0mo 

Ssjub  ore  i 


136  LIBERTY  «T.r 


NEW  YORK  IL 


THE  TALKING  MACHINE  WORLD. 


77 


GREAT  ACTIVITY  IN  WINNIPEG. 


New  Stores  and  Departments  Being  Opened  in 
Canadian  Northwest — "Unraveling  the 
Tunes"  a  New  Form  of  Contest — A,  G.  Far- 
quharson  in  Charge  as  Manager — Liberal 
Advertising  Campaigns  Secure  Results. 


(Special  to  The  Talking  Machine  World.) 

W  innipeg,  Man.,  January  4. — The  talking  ma- 
chine trade  is  receiving  a  large  share  of  advertising 
and  window  display  attention,  and  as  a  result  there 
is  considerable  activity  in  this  branch  of  the  music 
trade  business.  Reports  received  from  the  various 
local  dealers  handling  talkers  indicate  that  Santa 
Claus  this  year  had  a  strong  fondness  for  talking 
machines  and  records  of  the  expensive  type. 

Ralph  Cabanas,  manager  of  the  Columbia 
Graphophone  Co.  in  Canada,  with  headquarters  at 
the  company's  factory  in  Toronto,  recently  paid  his 
initial  visit  to  Winnipeg.  "The  only  regretful  part 
of  my  visit  here,"  said  he,  "is  that  we  cannot  pos- 
sibly deliver  all  the  goods  on  order.  The  jobbers 
and  dealers  are  clamoring  for  goods,  and  unfor- 
tunately our  best  efforts  will  still  leave  many  hun- 
dreds* of  machines  undelivered."  Mr.  Cabanas  was 
most  favorably  impressed  with  the  activity  and  life 
in  Winnipeg. 

J.  A.  Banfield,  one  of  Winnipeg's  leading  furni- 
ture dealers,  has  opened  up  Columbia  graphophone 
parlors.  In  connection  with  the  opening  of  this 
department  was  a  public  concert  and  contest,  the 
latter  toeing  called  "Unraveling  the  Tunes."  The 
record  of  "Tangled  Tunes"  was  played  and  a  prize 
given  to  the  person  giving  the  names  of  the  tunes 
on  the  record. 

Frank  Norris,  newsdealer,  has  also  opened  up  a 
Columbia  department  under  the  management  of  L. 
Burke. 

The  Doherty  Piano  Co.'s  Western  branch,  in  its 
talking  machine  department,  where  it  features  Edi- 
son, Columbia,  Sonora  and  other  lines,  reports  ex- 
isting conditions  as  splendid  and  is  well  satisfied 
with  the  amount  of  sales  reported. 

A.  G.  Farquharson,  who  recently  arrived  in  Win- 
nipeg from  Toronto  to  take  charge  of  the  Western 
Gramophone  Co.,  is  now  installed  in  the  managerial 
chair  of  that  firm.  T.  Nash,  manager  of  His 
Master's  Voice  Gramophone  Co.,  Toronto,  who  has 
been  dividing  his  time  between  Toronto  and  Win- 
nipeg for  some  months  past,  arrived  /with  Mr. 
Farquharson  and,  after  turning  over  the  Victor 
distributing  interests  in  the  West,  returned  East. 

The  travelers  now  returning  from  the  Western 
Provinces  are  in  much  better  heart  than  was  the 
case  some  months  ago.  They  find  that  since  the 
results  of  the  harvest  have  been  felt  the  merchants 
in  small  towns  especially  are  now  ready  to  place 
increased  orders,  and  a  good  year  is  expected. 

A  double-page  spread  was  recently  run  in  a 
number  of  the  leading  Winnipeg  dailies  in  the  in- 
terest of  the  Edison  phonographs,  and  the  results 
achieved  were  splendid. 

W.  Barton,  a  new  dealer  at  Fernie,  B.  C,  in 
addition  to  handling  pianos,  has  established  a  talk- 
ing machine  department  in  his  store. 


Lansing 
Khaki 
Moving 
Covers 


Made  for  all  Sizes 
of    Phonographs . 

Write  for  booklet 


Lansing  Covers  are  of  the  highest  quality— 
heavily  padded  and  quilted.  They  are  made 
in  two  grades— with  cotton  interlining  and 
with  felt  interlining.  Lansing  Covers  guaran- 
tee bruiseless  and  scratchless  cabinets  ;  elim- 
inating excess  polishing  charges  and  PAY  FOR 
THEMSELVES  during  the  FIRST  month. 

The  size  shown  herein  is  for  delivering  small  machines  costing 
$3.85  each,  with  cotton  interlining  (G:ade  B),  and  $5.60  with  felt 
interlining  (known  as  Grade  A).   Samples  on  receipt  of  price. 

E.  H.  LANSING,  Mfr. 

611  Washington  St.,  Boston,  Mass. 


NEW  EDISON  PUBLICATION. 


House  Organ  to  Be  Devoted  Exclusively  to  the 
Interests  of  the  Edison  Diamond  Disc  Instru- 
ments— Greeting   from   Thomas  A.  Edison. 


The  month  of  December  saw  a  new  house  pub- 
lication issued  by  Thomas  A.  Edison,  Inc.,  Orange, 
N.  J.,  manufacturer  of  the  famous  Diamond  Disc 
phonograph  and  the  well  and  widely  known  Edi- 
son Diamond  Amberola  phonograph.  The  new 
monthly  will  be  devoted  exclusively  to  the  inter- 
ests of  the  Diamond  Disc  instruments  and  records 
and  will  be  edited  by  Edward  C.  Boykin,  formerly 
with  the  New  York  Evening  Journal. 

The  Edison  Phonograph  Monthly,  which  here- 
tofore had  covered  both  disc  and  Amberola  fields, 
will  now  devote  all  its  energies  toward  advancing 
Amberola  interests  only.  William  Bayley  will 
continue  as  editor. 

For  its  first  issue  the  Diamond  Disc  organ  ap- 
peared without  a  name  and  carried  an  invitation 
to  dealers  to  suggest  an  appropriate  title.  It  is 
required  that  the  new  name  be  adopted  before 
the  January  issue  goes  to  press.  On  the  title  page 
no  less  a  personage  than  Thomas  A.  Edison  him- 
self holds  out  a  figurative  hand  of  greeting  to 
Edison  dealers  in  a  fac-simile  of  his  handwriting, 
and  says : 

"A  year  ago  we  had  a  big  fire  to  help  us  cele- 
brate Christmas.  I  expect  you  dealers  were  a  little 
bit  discouraged  then,  but  I  am  sure  you  feel  dif- 


ferently now.  As  you  know,  some  people  said  the 
Edison  was  too  good  to  be  produced  in  commer- 
cial quantities.  They  called  it  a  'laboratory  prod- 
uct.' Since  the  fire  we  have  made  some  changes 
that  enable  us  to  turn  out  a  product  of  laboratory 
quality  in  practically  unlimited  quantities.  This 
is  one  good  thing  the  fire  did  for  us. 

"This  should  be  a  Merry  Christmas  for  every 
loyal  Edison  dealer,  and  I  believe  next  Christmas 
will  find  each  of  you  still  better  pleased  that  he  is 
an  Edison  dealer.  Every  Edison  dealer  and  job- 
ber has  my  best  wishes.  (Signed)  Thomas  A. 
Edison." 

Typographically  the  new  Edison  house  organ  is 
most  attractive,  and  very  tastefully  carried  out  on 
a  high  grade  of  stock  in  that  warm,  creamy  tone 
known  as  India  tint,  the  whole  in  full  harmony 
with  the  high  standard  of  the  Edison  product. 

ACKNOWLEDGMENT. 

The  Talking  Machine  World  has  been  in  receipt 
of  hundreds  of  holiday  greetings  from  its  friends 
in  this  as  well  as  foreign  countries.  We  cordially 
reciprocate  all  the  good  wishes  expressed  in  these 
cards  and  thank  our  friends  for  their  kind  re- 
membrances. 


George  L.  Babson,  general  manager  of  the  Pho- 
nograph Corporation  of  Manhattan,  New  York, 
Edi  son  distributer,  is  receiving  expressions  of  sym- 
pathy from  his  many  friends  in  the  trade  upon 
the  sudden  death  of  his  baby  daughter. 


John  M.  Dean 


CORPORATION 


PUTNAM,  CONN. 


A  quality  needle  with 
a  quantity  production 
is  the  ideal  combina- 
tion for  good  needles 
at  the  right  prices. 


Manufacturers  of 


TALKING  MACHINE 

NEEDLES 


78 


THE  TALKING  MACHINE  WORLD. 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  January  8. — Talking  Ma- 
chine.— Clinton  E.  Woods,  Bridgeport,  Conn., 
assignor  to  the  American  Graphophone  Co.,  same 
place.    Patent  No.  14,035.  (Reissued.) 

This  invention  relates  to  the  sound  conveyer  em- 
ployed in  talking  machines  for  connecting  the 
sound  box  with  the  amplifying  horn.  This  con- 
veyer is  frequently  referred  to  in  the  art  as  a  "tone 
arm." 

One  object  of  the  invention  is  to  produce  a  tone 
arm  that  is  correctly  designed,  from  an  acoustical 
point  of  view,  and  with  a  continuous  and  unob- 
structed passageway  for  the  sound  waves  from  the 
vibrating  diaphragm  to  the  horn. 

Another  object  is  the  production  of  a  tone  arm 
which  shall  be  free  from  vibration  and  free  from 
rattling  of  the  parts,  yet  capable  of  universal 
movement. 

A  further  object  is  the  production  of  a  standard- 
ized tone  arm — that  is.  one  which  can  be  used  to 
equal  advantage  on  a  "visible  horn"  machine  or  a 


"concealed  horn"  machine — at  the  same  time  being 
simple  and  efficient  in  construction  and  attractive 
in  appearance. 

Figure  1  is  a  side  view  of  a  portion  of  the  so- 
called  "tone  arm"  or  sound  conveyer,  mounted  for 
use  with  a  "concealed  horn"  talking  machine  so- 
called,  showing  the  mounting  therefor  in  vertical 
section ;  Fig.  2  is  an  end  view  of  the  same,  looking 
from  the  right  of  Fig.  1,  and  partly  in  section ; 
Fig.  3  is  a  plan  view  of  Fig.  1,  partly  in  horizontal 
section ;  Fig.  4  is  a  side  view  showing  the  tone  arm 
in  connection  with  a  "visible  horn"  machine,  and 
Fig.  5  is  a  sectional  view  showing  details. 

Combined  Piano  Player  and  Phonograph. — 
Walter  M.  Davis,  Paris,  France.  Patent  No. 
1,164,265. 

This  invention  relates  to  a  combined  piano  player 
and  phonograph,  and  particularly  to  devices  for 
starting  the  player  record  in  predetermined  relation 
to-  the  phonographic  record. 

In  prior  Patent  No.  958,730,  dated  May  24,  1910, 
means  are  shown  for  producing  a  record  of  a  vocal 
or  other  selection  upon  a  disc  or  record-receiving 
element  of  a  phonograph,  and  for  simultaneously 
producing  a  record  of  the  piano  accompaniment 
thereof  upon  the  record  sheet  of  a  piano  player. 
Having  secured  these  simultaneous  records,  it  is 
evident  that  means  must  be  provided  for  starting 
the  record  of  the  accompaniment  upon  the  player 
in  predetermined  relation  to  the  record  of  the  selec- 


tion  upon  the  phonograph.  In  prior  patents  Nos. 
958,731  and  1,013,589,  dated  May  24,  1910,  and  Jan- 
uary 2,  1912,  respectively,  devices  are  shown  for 
starting  the  records  in  such  predetermined  rela- 
tion, these  devises  comprising  a  separable  connec- 
tion in  the  driving  mechanism  of  the  piano  player 
and  electro-magnetic  means  for  closing  this  con- 
nection, said  means  being  controlled  by  a  contact 


piece  inserted  in  the  phonograph  record.  When 
this  contact  piece  came  into  relation  with  the 
metallic  needle  or  stylus  of  the  phonograph  a  cir- 
cuit was  closed  which  operated  through  the  magnet 
to  connect  the  driving  mechanism  to  the  piano 
player. 

It  is  the  object  of  the  present  invention  to  im- 
prove upon  the  devices  shown  in  prior  patents, 
and  to  provide  electrical  means  for  controlling  the 
operation  of  the  driving  mechanism  of  the  piano 
player  which  shall  still  be  controlled  by  the  phono- 
graphic record,  but  which  shall  not  involve  the 
addition  of  special  electrical  contacts  and  connec- 
tions thereto. 

Figure  1  is  a  side  elevation  showing  a  portion  of 
a  piano  player,  a  portion  of  a  phonograph  and  the 
controlling  devices  for  starting  the  player,  and 
Figs.  2  and  3  are  side  and  front  views  respectively 
of  the  sound  box  of  the  phonograph  showing  the 
means  by  which  the  electro-magnetic  circuit  is  con- 
trolled. 

Phonograph  or  Talking  Machine. — Thomas  A. 
Edison,  Llewellyn  Park,  Orange,  N.  J.,  assignor  to 
the  New  Jersey  Patent  Co.,  same  place.  Patent 
No.  1,158,661. 

This  invention  relates  to  phonographs  or  talking 
machines,  and  the  principal  object  is  to  provide  an 
improved  construction  whereby  reproducers  adapted 
to  operate  upon  sound  records  having  record 
grooves  of  the  up  and  down  or  hill  and  dale  type, 
and  more  particularly  reproducers  provided  with 
floating  weights,  carrying  the  reproducer  styluses, 
are  adapted  to  be  fed  across  the  record  surface  by 
the  coaction  of  the  reproducer  stylus  and  the  record 
groove. 

Another  object  of  the  invention  is  to  provide 
an  improved  mounting  for  reproducers  of  the  type 
specified  above  whereby  they  may  be  readily  moved 


into  and  out  of  operative  position  or  held  in  proper 
operative  position  with  respect  to  the  record. 

Figure  1  is  a  side  elevation  of  a  portion  of  a 
phonograph  or  talking  machine  embodying  one 
form  of  the  invention ;  Fig.  2  is  a  partial  plan 
view  of  the  same,  and  Fig.  3  is  a  view  partly  in 
side  elevation  and  partly  in  section  of  a  detail  of 
construction. 

In  all  of  the  views  like  parts  are  designated  by 
the  same  reference  numerals. 

Sound-Reproducing  Machines.  —  Annie  W. 
Schmidt,  Oakland,  Cal.    Patent  No.  1,158,728. 

This  invention  relates  to  certain  improvements 
in  sound-reproducing  machines,  and  the  object  of 
the  invention  is  to  provide  a  device  of  this  general 
character  having  novel  and  improved  means 
whereby  a  reproduction  of  sound  may  be  obtained 
with  a  maximum  of  tone  quality  and  whereby  the 
possibility  of  foreign  sounds  is  substantially  elimi- 
nated. 

The  invention  consists  in  the  details  of  const  uc- 
tion  and  in  the  combination  and  arrangement  of 
the  several  parts  of  the  improved  machine  whereby 
certain  important  advantages  are  attained  and  the 
device  is  rendered  simpler,  less  expensive  and 
otherwise  more  convenient  and  advantageous  for 
use.  "  I 

Figure  1  is  a  view  in  perspective  of  a  reproduc- 
ing machine  constructed  in  accordance  with  an 
embodiment  of  the  invention;  Fig.  2  is  a  vertical 
sectional  view  taken  through  the  casing  or  cabinet 
of  the  device  as  herein  embodied,  with  the  sound- 
reproducing  mechanism  in  elevation ;  Fig.  3  is  an 
enlarged  fragmentary  sectional  view  illustrating 
the  mechanism  herein  embodied  for  controlling  the 
swinging  side  member  or  damper;  Fig.  4  is  an 


enlarged  fragmentary  detail  view  illustrating  the 
keeper  included  in  the  locking  mechanism  dis- 
closed particularly  in  Fig.  3;  Fig.  5  is  an  enlarged 
fragmentary  view  illustrating  in  detail  the  locking 
means  herein  embodied  for  maintaining  the  swing- 
ing side  member  or  damper  in  closed  position ; 
Fig.  6  is  an  enlarged  view,  partly  in  elevation  and 
partly  in  section,  of  the  sound-reproducing  mecha- 


5    43  « 


nism  as  herein  embodied,  the  sound  box  being 
shown  adjusted  to  an  inoperative  position;  Fig.  7 
is  an  enlarged  fragmentary  view  illustrating  the 
means  for  holding  the  supporting  arm  included  in 
the  sound-reproducing  mechanism  against  swinging 
movement ;  Fig.  8  is  a  view  in  elevation,  with  a 
part  in  section,  of  the  locking  member  as  disclosed 
in  Fig.  7 ;  Fig.  9  is  an  enlarged  fragmentary  sec- 
tional view  of  the  elbow  embodied  in  the  present 
sound-reproducing  mechanism  and  illustrating  the 
coacting  parts  in  operative  connection  therewith ; 
Fig.  10  is  a  view,  partly  in  side  elevation  and  partly 
in  section,  of  the  sound  box  as  herein  embodied; 
Fig.  11  is  a  view  in  perspective,  detached,  of  the 
butterfly  mounting  employed  in  connection  with  the 
sound  box;  Fig.  12  is  a  detail  sectional  view  of  the 
sound  box  illustrating  an  anchoring  means  for  the 
butterfly  mounting ;  Fig.  13  is  an  enlarged  frag- 
mentary view,  partly  in  elevation  and  partly  in  sec- 
tion, illustrating  certain  details  of  the  stylus  arm 
and  stylus  member;  Fig.  14  is  a  fragmentary  detail 
view  illustrating  the  means  for  expanding  or  con- 
tracting the  barrel  as  herein  embodied,  and  Fig.  15 
is  a  fragmentary  perspective  view,  on  an  enlarged 
scale,  illustrating  the  tube  mounting  for  the 
diaphragm. 

Sound  Box  for  Phonographs. — Clinton  B.  Repp, 
New  York.    Patent  No.  1,163,854. 

This  invention  relates  to  sound  boxes  for  phono- 
graphs, and  more  particularly  to  the  means  for 
insulating  the  sound  box  casing  so  as  to  exclude 
the  vibrations  developed  in  the  diaphragm  there- 
from. 

The  main  object  of  the  invention  is  to  provide 
a  sound  box  wherein  the  edges  of  the  diaphragm 
will  be  firmly  clamped  in  position  through  a  me- 
dium which  will  absorb  any  vibrations  passing 
thereto,  which  will  be  weather  proof  and  not  sus- 
ceptible to  climatic  changes,  and  which  will  not 
deteriorate  rapidly  through  aging. 

A  further  object  is  to  provide  a  structure  of  this 
character  wherein  the  edges  of  the  diaphragm  will 
be  completely  inclosed  by  the  vibration  absorbent 
body  so  as  to  eliminate  any  possibility  of  vibrations 
passing  to  the  metallic  portions  of  the  sound  box. 

A  still  further  object  is  to  provide  in  a  sound 
box  a  uni-s'tructural  gasket  supporting  the  dia- 


C  r 

3 

f  k  V 

t  J  £ 

phragm  which  will  have  a  normal  tendency  to  close 
upon  the  edge  of  the  diaphragm,  thus  simplifying 
its  application  to  the  sound  box.  And  a  still  fur- 
ther object  is  to  provide  a  sound  box  wherein  the 
metallic  portions  within  the  sound  box  will  be 
sheathed  by  a  resilient  body  to  prevent  the  develop- 
ment of  sound  vibrations  in  the  metallic  portions 
of  the  sound  box  adjacent  to  the  sound  outlet 
opening. 

The  invention  consists  primarily  in  a  sound  box 
for  phonographs,  embodying  therein  a  casing  hav- 
ing a  sound  outlet  opening  therein,  a  diaphragm 


THE  TALKING  MACHINE  WORLD. 


79 


N  ESTABLISHED   AND  SUCCESSFUL 
/%    TALKING  MACHINE  LOCATION  FOR 
AM.  RENT  in  the  FIFTH  AVENUE  BUILDING, 
which  faces  Madison  Square,  at  the  Junction 
of  Fifth  Avenue,  Broadway  and  Twenty-third 
Street. 

THE  STORE  at  Number  Nine  West  Twenty- 
third  Street,  with  show  windows  on  the  Fifth 
Avenue  Building  Arcade  as  well  as  on  the  street, 
IS  FOR  RENT. 

The  Fifth  fAvenue  Building  is  managed  by  its 
owners,  with  whom  negotiations  can  be  made 
direct  at  their  office  in  the  building. 

The  Fifth  Avenue  Building  Company 


and  a  cork  gasket  supporting  the  edge  of  said 
diaphragm,  said  gasket  having  oppositely  disposed 
portions  adapted  to  be  clamped  upon  said  dia- 
phragm, and  means  clamping  said  gasket  upon  the 
edge  of  said  diaphragm,  and  in  other  novel  features 
of  construction. 

Referring  to  the  drawings :  Figure  1  is  a  trans- 
verse section  of  a  sound  box  embodying  this  in- 
vention, and  Fig.  2  is  a  detail  view  in  perspective 
of  the  packing  gasket  with  the  diaphragm  therein, 
said  diaphragm  being  broken  away,  and  said  gasket 
being  partly  broken  away. 

Support  for  Talking  Machine  Records. — Louis 
K.  Scotford,  Chicago,  111.    Patent  No.  1,163,566. 

This  invention  relates  to  turntables,  or  rather  to 
cushioning  supports  to  be  secured  to  turntables  of 
ordinary  talking  machines.  It  is  known  that  a  disc 
record  gives  out  sounds  and  it  has  therefore  been 
suggested  that  the  disc  record  may  be  used  without 
a  sound  box. 

It  is  the  object  of  the  invention  to  overcome  as 
far  as  possible  the  disc  giving  out  the  sounds  re- 
ferred to,  except  through  the  proper  channel,  i.  e., 
the  sound  box. 

It  has  been  proposed 
to  provide  the  turntable 
of  a  talking  machine 
with  a  rubber  covering 
having  nibs  or  projec- 
tions under  the  playing 
portion  of  the  record. 
But  when  any  cushion  is 
provided  which  leaves 
an  air  space  under  the 
playing  part  of  the  rec- 
ord, even  though  that 
record  may  be  supported 
at  a  number  of  different 
points,  there  is  a  hollow  sound  due  to  the  fact  that 
there  are  some  points  of  the  record,  opposite  the 
needle,  where  there  is  no  direct  support.  The  in- 
ventor discovered  that  the  use  of  sponge  rubber, 
particularly  when  this  rubber  is  secured  to  a  fabric 
stretched  over  the  revolving  disc,  overcomes  to  a 
large  extent  the  objections  above  referred  to  and 


also  that  the  objections  are  in  a  measure  overcome 
by  a  cushion  of  rubber  stretched  or  suspended 
across  the  turntable  so  as  to  support  the  disc  record 
under  the  whole  part  thereof  opposite  the  playing 
part  of  the  record. 

In  one  of  the  preferred  embodiments  of  this  in- 
vention excellent  results  are  obtained  by  stretching 
a  fabric  over  the  revolving  disc  with  the  sponge 
rubber  on  the  fabric  so  formed  as  to  contact  with 
the  back  or  under  portion  of  the  record  opposite 
the  needle.  This  construction  provides  a  soft, 
yielding  bed  on  which  to  lay  the  record  while 
playing — a  bed  that  will  not  be  rigid,  but  which 
will  allow  the  record  to  "give"  more  or  less  freely. 

In  the  accompanying  drawings  Figure  1  is  a 
sectional  view  of  a  turntable  having  the  invention 
applied  thereto.  Fig.  2  is  a  perspective  view.  Figs. 
3  and  4  are  sectional  views  of  modified  forms. 

Coated  Phonograph  Stylus  and  Other  Arti- 
cle.—Engelhardt  A.  Eckhardt,  Philadelphia,  Pa. 
Patent  No.  1,162,285. 

This  invention  resides  in  articles  of  iron,  steel 
or  other  metal,  or  combination  of  metal  or  alloy 
having  a  coating  of  metal,  or  combination  of  metals 
or  alloy,  alloyed  therewith,  for  the  purpose  of 
making  the  point,  edge,  surface  or  the  whole  mass 
of  such  articles  hard,  hard  and  abrasive,  wear  with- 
standing, or  having  other  desirable  properties. 

More  particularly  this  invention  relates  to  such 
an  article  having  such  a  coating  of  tungsten, 
chromium,  cobalt,  molybdenum,  etc.,  or  an  alloy 
of  any  of  these  with  another  metal,  or  an  alloy 
of  one  of  these  with  one  or  more  of  the  others 
mentioned. 

This  invention  resides  in  a  stylus  or  needle  for 
use  in  making  phonographic  sound  records,  or  for 
reproducing  sounds  from  sound  records.  Such  a 
stylus  consists  preferably  of  a  metallic  stylus  or 
needle  having  at  its  point  and  vicinity  thereof  a 
coating  of  tungsten,  or  tungsten  alloyed  with  the 
metal  of  a  needle  or  stylus.  Such  a  stylus  or  needle 
is  very  hard,  harder  than  tungsten  itself,  and  suc- 
cessfully withstands  wear  and  lasts  many  times 
longer  than  the  ordinary  stylus  which,  as  well 


+ 


known,  serves  for  reproducing  from  a  relatively 
small  amount  of  sound  record  and  must  then  be 
replaced  by  a  new  needle.  A  stylus  or  needle  of 
the  character  herein  described  will  serve  to  repro- 
duce from  a  very  great  number  of  average  sized 
records  without  any  substantial  wear.    And  such  a 

stylus  or  needle  is  inex- 
pensive because  of  the 
very  small  amount  of 
tungsten  or  tungsten  al- 
loy or  other  metal  re- 
quired and  from  the  fur- 
3  ther  fact  that  the  process 
of  making  the  same  is 
simple  and  inexpensive. 

In  the  drawing,  4  rep- 
resents a  phonograph 
stylus  or  needle  having 
the  pointed  end  5.  It  is 
shown  connected  by  a 
conductor  with  the  nega- 
tive terminal  of  the 
source  of  current  3, 
preferably  a  source  of  direct  current,  as  a  storage 
battery  or  dynamo-electric  generator  whose  positive 
terminal  is  connected  through  the  adjustable  resist- 
ance 2  with  the  positive  electrode  1  of  tungsten, 
tungsten  alloy  or  other  suitable  material,  as  molyb- 
denum, cobalt,  chromium,  etc.,  or  an  alloy  of  any 
one-  of  these,  or  an  alloy  of  any  one  of  them  with 
other  or  others  of  them. 


APPOINTED  CHIEF  CLERK. 


M.  M.  Reinhard  has  been  appointed  chief  clerk 
of  the  offices  of  the  New  York  Talking  Machine 
Co.,  Victor  distributer,  and  will  be  in  direct  charge 
of  the  accounting  and  billing  departments.  Mr. 
Reinhard  has  been  connected  with  the  company  for 
the  past  year  and  has  won  the  friendship  and  es- 
teem of  all  his  co-workers. 


PROTECT  YOUR  OWN  INTERESTS  AND 
URGE  THE  PASSAGE  OF  THE  STEVENS 
PILL,    DO  IT  NOW! 


80 


THE  TALKING  MACHINE  WORLD. 


RECORD  BULLETINS  FOR  FEBRUARY,  1916. 


COLUMBIA  GRAPHOPHONE  CO. 

DOUBLE  DISC  RECORDS. 
No.  Popular  Hits  for  February.  Size 

A1898  You'll  Be  There   (Brennan  and  Ball).  Orch. 

accomp   Peerless    Quartet  10 

Don't  Bite  the  Hand  that  Feeds  You  (J.  Mor- 
gan).   Tenor  Duet,  orch.  accomp  

Burr  and  Campbell  10 
A1903  A  Girl  in  Your  Arms  is  Worth  Two  in  Your 
Dreams  (Wenrich).   Soprano  and  Tenor  Duet, 

orch.  accomp  Grace  Nash  and  Henry  Burr  10 

When  You're  Dancing  the  Old-Fashioned  Waltz 
(A.  Von  Tilzer).    Tenor  Duet,  orch.  accomp. 

Burr  and  Campbell  10 
A1900  When  You  Were  a  Baby  and  I  Was  the  Kid 
Next  Door   (Harry  Tierney).      Soprano  and 

Tenor  Duet,  orch.  accomp  

Louise  MacMahon  and  Sam  Ash  10 
Is  There  Still  Room  for  Me  'Neath  the  Old 
Apple  Tree  (Abrahams).     Tenor  Duet,  orch. 

accomp  Burr  and  Campbell  10 

A1901  I  Guess  I'll  Soon  Be  Back  in  Dixieland  (Rogers) 

Character  Singer,  orch.  accomp  

George  O'Connor  10 
These  Feet  of  Mine  (Martin  Horn).  Character 

Singer,   orch.   accomp  George   O'Connor  10 

February  Dance  Records. 

A5760  Perdita  Waltz  (McKee)  Prince's  Orchestra  12 

Blue  Paradise  Waltzes   (Eysler  and  Romberg), 
introducing  "The  Waltz  of  the  Season,"  and 

"Auf  Wiedersehn"  Prince's  Orchestra  12 

A5757  Honey-Bunch  Fox  Trot  (Caslar).  Prince's  Band  12 
Chin-Chin  Fox  Trot  (Brown  and  Spencer),  in- 
troducing "Underneath  the  Stars"  

Prince's'  Band  12 
A5758  When  You're  Down  in  Louisville  One-step  (Ber- 
lin and  Abrahams),  introducing  "Is  There  Still 
Room  for  Me  'Neath  the  Old  Apple  Tree,".. 

Prince's  Band  12 
The   Sweetest   Girl   in   Monterey  Medley  Fox 
Trot    (Paley,   Marshall   and  Cormack),  intro- 
ducing  "An   Old-Fashioned   Garden   in  Vir- 
ginia," and  "That's  When  I'll  Marry  You,".. 

Prince's  Band  12 
A5759  In  the  Glory  of  the  Moonlight  One-step  (Mor- 
gan,    Monaco     and     Wenrich),  introducing 
"Don't  Bite  the  Hand  That  Feeds  You"  and 

"Beatrice  Fairfax"  Prince's  Orchestra  12 

Archibald  One-step  (Kraus) ..  Prince's  Orchestra  12 
Comedy  Singing  Descriptives. 
A1890  At  the  Circus  (F.  Wallace  Rega).  Descriptive. 

Duet  with   orch.   accomp  i  

Arthur  Gollins  and  Byron  G.  Harlan  10 
Sargent  Man  (Hager).    Descriptive;  Duet  with 
orch.  accomp.  .Arthur  Collins  and  B.  G.  Harlan  10 
DOUBLE  DISC  RECORDS. 
Gems  from  Tschaikowsky' s  "Nut  Cracker"  Suite. 
A5749  Casse-Noisette    Suite    (Tschaikowsky).  "Danse 

Chinoise"  and  "Danse  des  Mirlitons"  

Prince's  Orchestra  12 
Casse-Noisette    Suite    (Tschaikowsky).  "Valse 

des  Fleurs"   Prince's  Orchestra  12 

Brilliant  Performance  of  Orchestral  Overtures. 
A5750  Poet-and  Peasant  Overture  (Von  Suppe).  Part 

1  Prince's  Orchestra  12 

Poet  and  Peasant  Overture  (Von  Suppe).  Part 

2   -  Prince's  Orchestra  12 

A5751  Morning,  Noon  and  Night  Overture  (Von  Sup- 
pe). Part  1  Prince's  Orchestra  12 

Morning,  Noon  and  Night  Overture  (Von  Sup- 
pe).   Part  2..  Prince's  Orchestra  12 

Comic  Dialect  Dialogues. 
A5752  The  Curio  Seekers.    Original.    Comedy  Dialogue 

with  banjo  accomp  

Billy  Golden  and  Jim  Marlowe  12 
A  Coon's  Attempted  Suicide.     Original.  Com- 
edy Dialogue,   with  banjo  accomp  

Billy  Golden  and  Jim  Marlowe  12 
BLUE-LABEL  DOUBLE-DISC  RECORDS. 
Two  Perfections  of  Trio  Playing. 
A1866  In  the  Gloaming  (Harrison).    Violin,  'cello  and 

piano   Taylor  Trio  10 

Home,  Sweet  Home  (Payne).    Violin,  'cello  and 

piano   Taylor  Trio  10 

Humorous  Sketch,  "Cohen"  Telephones  Again. 
A1885  Cohen  Telephones  from  Brighton.  Original.... 

Joe  Hayman  and  Co.  10 

Serenade  (Moszkowski)  Prince's  Orchestra  10 

"Casey"  Enters  Field  of  Humor. 
A18S6  Casey  at  the  Dentist's.     Comedy  Monologue..  10 

Casey  as  a  Doctor.    Comedy  Monologue  

Michael  Casey  10 
Brilliant  Orchestral  Intermezzos. 
A1887  Whispering  Willows.    (Victor  Herbert).  Inter- 
mezzo.  Prince's  Orchestra  10 

In  the  Pavilion   (Cadman).  Intermezzo  

Prince's  Orchestra  10 
Xylophone  and  Orchestral  Bell  Novelties. 
A1888  Intermezzo  Russe   (Franke).     Xylophone  Solo- 
Howard  Kopp  lfr 
Little   Beauty   Mazurka    (Rubsam).  Orchestra 

bells   Howard  Kopp  10 

Songs  of  Friendship  and  Sentiment. 
A1889  Friend  o'  Mine  (Sanderson).       Baritone  Solo, 

orch.  accomp  Albert  Wiederhold  10 

Some  Day  (Wellings).    Baritone  Solo.  orch.  ac- 
comp Albert  Wiederhold  10 

Perfection  in   Quartet  Singing. 

A1891  Absent   (Metcalf).  Unaccompanied  

Columbia  Stellar  Quartet  10 
Crossing  the  Bar  (Barnby).    With  orch.  accomp. 

Columbia  Mixed  Quartet  10 
Clever  Songs  by  Columbia  Stellar  Quartet. 
A1892  A  Hong  Kong  Romance  (Hadley).    With  orch. 

accomp   Columbia  Stellar  Quartet  10 

There  Was  a  Little  Man  (C,  B.  Shaw)  

Columbia  Stellar  Quartet  10 
Marvelous  Music  by  Russian  Cathedral  Choir. 

A1894  Lord  Have  Mercy  (Ablobckiu)  

Russian  Cathedral  Choir  10 

The  Lord's  Prayer  Russian  Cathedral  Choir  10 

Old  Songs  bv  Favorite  Quartets. 
A1893  On  the  Banks  of  the  Wabash  (Dresser).  With 

orch.   accomp  Broadway  Quartet  10 

Medley  of  Old  Songs.    With  orch.  accomp  

Columbia  Stellar  Quartet  10 
"Spirituals"  by  Negro  Jubilee  Singers.: 

A1895  There  Is  a  Light  Shining  for  Me  

Fisk  University  Male  Quartet  10 
O  Mary,  Don't  You  Weep,  Don't  You  Mourn. 

Fisk  University  Male  Quartet  10 
Solos  by  Nezv  Soprano. 
A1S9G  His  Lullaby  (Carrie  Jacobs-Bond).    Soprano  Solo 

with  orch.  accomp  Marv  O'Rourke  10 

Little   Gray   Home   in  the   West    (Lohr).  So- 
prano Solo,  orch.  accomp  Mary  O'Rourke  10 

Solos  by  Judson  House,  Tenor. 
A1897  Where  My  Caravan  Has  Rested  (Lohr.)  Tenor 

Solo,  orch,  accomp  ,  Judson  House  10 


Tell  Her  I  Love  Her  So  (DeFaye).    Tenor  Solo, 

orch.  accomp  Judson  House  10 

"Mother"  Songs  by  Well-Known  Artists. 
A1899  M-O-T-H-E-R   (Morse).    Tenor  Solo,  orch.  ac- 
comp Henry   Burr  10 

I  Was  Never  Nearer  Heaven  in  My  Life  (Sny- 
der).   Tenor  Solo,  orch.  accomp  Sam  Ash  10 

Two  Sparkling  Instrumental  Selections. 
A1902  Dialogue    for    Four    (Val   Hamm).  "Vier-Ge- 
sprach."     Oboe,    clarinet,    French   horn  and 

flute  with  orch.  accomp   10 

Suite  Seville   (A.  Bachmann).     "Bolero."  In- 
strumental quartet  

Bergh,  Stehl,  Hughes  and  Laurendeau  10 
Cyril  Maude,  Greatest  English  Actor,  in  Monologues. 
A5746  Dinky    (Harwood).     Monologue. ..  Cyril   Maude  12 
A  Telephone  Reconciliation  (Conversation  over- 
hsard  in  London  during  the  Great  War)  (Har- 
wood).   Monologue  Cyril  Maude  12 

An  International  Folk-Song  Medley. 
A5753  International  Folk-Songs  Medley.  Part  I.  With 

orch.  accomp  Columbia  Light  Opera  Co.  12 

International  Folk-Songs  Medley.     Part  II.  With 

orch.  accomp  Columbia  Light  Opera  Co.  12 

SYMPHONY  DOUBLE-DISC  RECORDS. 
Hofmann's  Latest  Piano  Records. 
A5755  Etude  in  C  Minor  (Sternberg).    Piano  Solo.... 

Josef  Hofmann  12 
Prelude    in    G    Minor    (Rachmaninoff).  Fiano 

Solo  Josef  Hofmann  12 

Home  and  Concert  Favorites  by  Mme.  Rider-Kelsey. 
A5754  Angel's  Serenade  (Braga).    Soprano  Solo,  orch. 

accomp  Corinne  Rider-Kelsey  12 

Chanson    Provencale    (dell'    Acqua).  Soprano 

Solo  in  French  with  "orch.  accomp  

Corinne  Rider-Kelsey  12 
'Cello  Interpretations  by  Pablo  Casals. 
A5756  Liebestraum    (Liszt).     'Cello    Solo,    orch.  ac- 
comp Pablo  Casals  12 

Air  For  G  String  (Bach).  'Cello  Solo  with  string 
orch.  accomp  Pablo  Casals  12 


VICTOR  TALKING  MACHINE  CO. 


No. 
17916 


POPULAR  SONGS. 


17919 


17923 


17924 


17925 


17926 


17927 


17911 


17912 


17913 


35511 


35514 


35515 


35516 


17859 


17907 


17G93 


17893 


Love,  Here  Is  My  Heart!  (Adrian  Ross-Leo  Si- 
lesu)   Reed  Miller 

If  the  World  Should  End  To-morrow,  I'd  be 
To-night  With  You  (Arthur  J.  Jackson-Fred 
Fischer)   Frederick  Wheeler 

Chinese  Blues  (Fred  D.  Moore-Oscar  Gardner). 

Irving  Kaufman 

Sooner  or  Later  (Your  Heart  Will  Cry  "I  Want 

You")   (Ed.  Rose-A.  Olman)  

Ada  Jones  and  Billy  Murray 

Under  the  Mellow  Arabian  Moon  (Casper  Nathan 

and  J.  Walter  Leopold)  

Billy  Murray-Irving  Kaufman 

My  Fox  Trot  Wedding  Day,  from  "Hip,  Hip, 
Hooray" — N.  Y.  Hippodrome  (Benjamin  Hap- 
good  Burt)   Irving  Kaufman 

When  It's  Orange  Blossom  Time  in  Loveland 
(Jeff  Branen-Arthur  Lange)  ..  Peerless  Quartet 

Poppy  Time  in  Old  Japan  (E.  J.  Meyers-Will  E. 
Dulmage)   James  Reed-J.  F.  Harrison 

At  the  Old  Plantation  Ball  (Goetz-Ager-Donald- 
son)   Collins  and  Harlan 

Emancipation  Handicap  (Halsey  K.  Mohr)  

Collins  and  Harlan 

Beatrice  Fairfax,  Tell  Me  What  to  Do!  (Clark- 
McCarthy-Monaco)  Ada  Jones 

What's  the  Use  of  Going  Home  (When  There's 
Nobody  There  to  Love?)  (Grant  Clark- Jimmie 
V.  Monaco)  Billy  Murray-Irving  Kaufman 

Georgia  Moon  (Jean  C.  Havez-Ted  S.  Barron)... 

Sterling  Trio 

Is  There  Still  Room  for  Me  'Neath  the  Old  Apple 

Tree?  (Leslie-Brown-Abrahams)  

Peerless  Quartet 

You'd  Never  Know  that  Old  Home-Town  of 
Mine    (Howard   Johnson-Walter  Donaldson) .  . 

Collins  and  Harlan 

Out  of  a  City  of  Six  Million  People  (Why  Did 
You  Pick  on  Me?)  Chas.  McCarron-Nat.  Vin- 
cent)  Ada  Jones 

If  You  Only  Had  My  Disposition  (Chas.  Mc- 
Carron-A.  Von  Tilzer)  Peerless  Quartet 

I'm  Simply  Crazy  Over  You,  from  "Hands  Up" 
(Goetz-Jerome-Schwartz)   .  .Harry  Macdonough 

M-O-T-H-E-R  (A  Word  That  Means  the  World 

to  Me)   (Howard  Johnson-Theo.  Morse)  

Henry  Burr 

The   Wedding   of  the    Sunshine  and   the  Rose 

(Stanley  Murphy-Albert  Gumble)   

Albert  Campbell-Henry  Burr 
DANCE  RECORDS. 
A  Perfect   Day — Medlev  Waltz   (Carrie  Jacohs- 

Bond)    (Frank  W.  McKee,  Conductor)  

McKee's  Orchestra 
In  Wintertime  Waltz  (McKee)   (Frank  W.  Mc-, 

Kee,  Conductor)  McKee's  Orchestra 

Chinese  Blues — Fox  Trot   (Redmen-Gardner)  .  . . 

Sousa's  Band 

Auf  Wiedersehn — Waltz,  from  "The  Blue  Para- 
dise"    (Sigmund  Romberg)  

Victor  Dance  Orchestra 
Hip,  Hip,  Hooray — One-step  (New  York  Hippo- 
drome)   (Raymond  Hubbell)  

Victor  Military  Band 
I'm  Simply  Crazy  Over  You — Medley  One-step. 

Victor  Military  Band 
America,  I  Love  You — One-step  (Leslje-Gottler). 

Victor  Military  Band 
You'd   Never  Know  That   Old   Home-Town  of 
Mine — Medley  Fox  Trot.  .Victor  Military  Band 
HAWAIIAN  RECORDS. 

Maid  of  Honolulu   (Hawaiian  Guitars).  

Pale  K.  Lua  and  David  K.  Kaili, 
of  the  Irene  West  Roval  Hawaiians 

Happy  Heinie  March  (Hawaian  Guitars)  

Pale  K.  Lua  and  David  K.  Kaili, 
of  the  Irene  West  Royal  Hawaiians 
Liaika  Wai  Mapuna  (Longing  Spring)  (Hawaiian 

Sextet,    native  instruments)  

Toots  Paka  Hawaiian  Troupe  . 
Hoo  Mau  (Dew  Drops)  (Hawaiian  Sextet,  native 
instruments)  .  .  .  .Toots  Paka  Hawaiian  Troupe 
STANDARD  RECORDS. 
Boat   Song   (Montrose   J.   Moses-Harriet  Ware) 

(Pianoforte  by  Harriet  Ware)  

John  Barnes  Wells 
Joy   of  the   Morning   (Edwin  Markham-Harriet 

Ware)    (Pianoforte  by  Harriet  Ware)  

John  Barnes  Wells 
The  Maiden's-  Prayer  (Tekla  Badarczevska)  .Vio- 
lin, flute  and  harp  with  bells  

Neapolitan  Trio 


Size. 


10 


10 
10 


10 


10 


10 
10 


10 


10 
10 


10 
10 


10 


10 


10 


10 
10 


10 


10 


12 


12 


12 


12 


12 
12 


10 


10 


10 


10 


10 


10 


1Q 


17905 


17908 


17909 


17910 


17920 


17921 


17922 


17929 


35517 


17930 


70113 

64492 
64497 

64506 

64514 

64528 
64541 
64542 


Sound  of  the  Harp  (Harfenklange)  (Heinrich 
Lichner,  Op.  192)  Violin,  flute  and  harp  with 
beHs  Neapolitan  Trio 

Just  a-Wearyin'  for  You  (Frank  Stanton-Carrie 
Jacobs-Bond)  (Boy  Soprano) ..  William  Pickels 

Mattinata  (Morning  Serenade)  (Tosti)  (Boy 
Soprano)  with  harp  by  F.  I.  Lapitino;  in  Eng- 
lish)  William  Pickels 

L  Arlesienne— Suite  No.  2  (Part  4,  "Farandole") 
(Bizet)  Vessella's  Italian  Band 

Caprice  Espanol  (Paul  Beaumont;  arranged  by 
Laurendeau)   Vessella's  Italian  Band 

Mignon  Overture — Part  1  (Ambrose  Thomas)  . . . 

Victor  Concert  Orchestra 

Mignon  Overture— Part  2  (Ambroise  Thomas)  . . 

Victor  Concert  Orchestra 

Sister  Sorrowful  Entertains  the  Minister  (Rural 
Comedy)  Charles  Ross  Taggart 

Old  Country  Fiddler  on  the  School  Board  (Rural 
Comedy  with  violin)  ....  Charles  Ross  Taggart 

Asleep  in  the  Deep — Parody  ( Comic).. Al  Jolson 

A  New  Cure  for  Drinking  (Comic  Monologue)  .  . 

Nat  M.  Wills 

Scotch  Bagpipe  Medley — No.  1  "74th  Highlanders' 
Farewell  to  Edinboro',"  "Money  Musk  Strath- 
spey,"   "Deil    Amang   the    Tailors  Reel"  

Lovat  Bagpipe  Band  with  Harry  Lauder  Co. 

Scotch  Bagpipe  Medley — No.  2,  "Midlothian  Pipe 
Band,"  Lord  Blantyre  Strathspey,"  "Alexander 

Duff  Reel."   

Lovat  Bagpipe  Band  with  Harry  Lauder  Co. 

Sousa  Medley  March  (Accordeon  Solo)  "Wash- 
ington Post,"  "El  Capitan,"  and  "Stars  and 
Stripes  Forever"  Pietro 

Blaze  Away  March  (Abe  Holzmann)  (Accordeon 
Solo)   .'  Pietro 

The  Ladder  of  Roses,  from  "Hip,  Hip,  Hooray" 
at  N.  Y.  Hippodrome  (R.  H  Burnside-R. 
Hubbell)   Olive  Kline 

Waltz  Entrancing,  from  "Alone  at  Last"  (Jos. 
Herbert-Franz  Lehar)  Olive  Kline 

Lucia — Prelude  (Donizetti)   Harp  and  orchestra. 

Francis  J.  Lapitino 

Norma — Fantasia  ("Hear  Me,  Norma")  (Bellini) 
Harp  Solo  Francis  J.  Lapitino 

Gems  from  "The  F'rincess  Pat"  (Henry  Blossom- 
Victor  Herbert)  Victor  Light  Opera  Co. 

Gems  from  "Alone  at  Last"  (Woodward-Lehar) . 

Victor  Light  Opera  Co. 

That   Hula   Hula,   from   "Stop,   Look,  Listen" 

(Irving  Berlin)   

H.  Macdonough- Victor  Mixed  Chorus 

When  I  Get  Back  to  the  U.  S.  A.,  from  "Stop, 

Look,  Listen"  (Irving  Berlin)  

Billy  Murray-Victor  Mixed  Chorus 
PURPLE  LABEL  RECORD. 

Rosie  (Scotch  Song)   (J.  D.  Harper-H.  Lauder) 

Comedian  Sketch  -Harry  Lauder 

RED  SEAL  RECORDS. 

Im  Abendroth  (In  the  Sunset  Glow)  (Schubert) 
Contralto  Solo  in  German  Julia  Culp 

When  the  Dew  is  Falling  (Fiona  MacLeod-Ed- 
win Schneider).    Tenor  Solo  in  English  

John  McCormack 

Trovatore — Strida  la  vampa!  (Fierce  Flames  are 
Soaring)  (Act  II.  Scene  1)  (Verdi.)  Con- 
tralto Solo  in  Italian   Margarete  Ober 

Ernani — Come  rugiada  al  cespite  (The  Sweetest 
Flow'r)  (Act  1.)  (Verdi.)  Tenor  Solo  in 
Italian   Giovanni  Martinelli 

A  Warrior  Bold  (Edwin  Thomas-Stephen  Adams) 
Bass  Solo,  in  English.  .  .  .Herbert  Witherspoon 

Bid  Me  Good-Bye.  (Weatherly-Tosti).  Con- 
tralto Solo  in  English  Sophie  Braslau 

Songs  Without  Words  (Mendelssohn)  No.  25, 
"May  Breeze".  Op.  62,  No.  1  (Arr.  by  Kreis- 
ler).    Violin  Solo,  pianoforte  by  C.  Lamson). 

Fritz  Kreisler 


10 
10 


10 


10 
10 


10 


10 
10 


10 
10 


10 


10 


10 


In 


10 
10 


10 
10 


12 


10 


10 


12 


in 


10 


10 


10 


1  o 


NEW  EDISON  DIAMOND  DISC  RECORDS 


50294 


50300 


50309 


50310 


50311 


5031$ 


50313 


50314 


80194 


12  S0253 


S0254 
80274 

S02S0 

S2095 

74449 
744.-.1 


Face   to   Face   with   the   Girl   of   My  Dreams 

(Howard)   Glen  Ellison 

My  Big  Little  Soldier  Boy  ("Church)  

Glen  Ellison  and  Chorus 

Asleep  in  the  Deen  (Petrie).    Bass  Solo  

William  F.  Myers  and  Male  Chorus 
Blue  Jay  and  the  Thrush   (Belmont).  Singing 

and   Whistling  Duet  

Bvron  G.  Harlan  and  Toe  Belmont 
Friihlingsrauschen  (Rustle  of  Spring).  (Sinding). 

Piano  Solo   Andre  Benoist 

Waltz  in  A  Flat  (Chopin),  and  Spinning  Song 

(Mendelssohn).  Piano  Selections.  .  .Andre  Benoist 
Little  Gray  Mother  (De  Costa).    Tenor  Solo  with 

Chorus  Jim  Doherty 

On  the  Bark  of  An  Old  Cherry  Tree  (Howard). 

Tenor  Solo  with  Chorus.  ..  .George  Wilton  Ballard 
Auntie  Skinner's  Chicken  Dinner  Medley — One- 

stec  for  dancing.  .  Sistv  &  Seitz's  Banjo  Orchestra 
My  Bird  of  Paradise  Medley — One-step,  for  danc- 
ing jaudas'   Society  Orchestra 

Last  Waltz   (Dabney).     For  dancing   

Sisty  &  Seitz's  Banjo  Orchestra 
Omena — Intermezzo  (Hartz).    Banjo  Selection.. 

Fred  Van  Eps 
In  the  Land  of  Love  with  the  Song  Birds  (Riga). 

Tenor  and  Baritone  Duet  

George  Wilton  Ballard  and  Owen  J.  McCormack 
She's  the  Daughter  of  Mother  Machree  (Ball). 

Tenor  Solo   Burton  Lenihan 

Lauterbach  and  Hi-le  Hi-lo  (with  Yodels)  

George  P.  Watson 

Medley  of  T.  K.  Emmett's  Yodel  Songs  

George  P.  Watson 
Caprice  de  Paganini   (Paganini).     Violin  Selec- 
tion Daniel  Melsa 

Faust — Fantasie    (Gounod-Wieniakski).  Violin 

Selection   Daniel  Melsa 

Oh.  Maritana.  Maritana  (Wallace).     Cornet  and 

Trombone  Duet  ....Louis  Katzman-Simone  Mantia 
Victoria  regia— Concert  Waltz  (Popp).    Flute  Se- 
lection Weyert  A.  Moor 

Drummer  Bov  (German).    Tenor  Solo... Reed  Miller 
Somebodv's  Boy  (David,  Cliffe  and  Wright).  So- 
prano Solo,  with  Chorus  Elizabeth  Spencer 

Ah!  'Tis  a  Dream  (Lassen),  and  I  Dream  of  a 
Garden  of  Sunshine  (Lohr).     Baritone  Solos. 

Thomas  Chalmers 

Thora  (Adams).     Tenor  Solo  Hardy  Williamson 

Auf  Wiedersehn  (The  Blue  Paradise)  (Rom- 
berg). Soprano  and  Tenor  Duet,  with  Chorus. 

Gladvs  Rice  and  Burton  Denihan 
Waltz  of  the  Season  (The  Blue  Paradise)  (Eys- 
ler)     Tenor  and  Baritone  Duet,  with  Chorus. 

George  Wilton  Ballard-Frederick  Wheeler 
Alabama — Plantation  Melody  and  Dance  (Spald- 
ing).    Violin   Selection  Albert  Spalding 

Habanera   (Sarasate).     Violin  Selection  

Albert  Spalding 
Chanson  Provencal"  (A  Song  of  Provence)  (E. 
Dell'  Acqua).     Soprano  Solo  in  French...... 

Frances  Alda 

Dream  Faces  (Sweet  Dreamland  Faces).  Words 
and  Music  by  W  M.  Hutchinson.  Baritone 
Solo  in  English  Clarence  Whitehall 


12 


12. 


THE  TALKING  MACHINE  WORLD. 


81 


74459  Melodie,  air  from  "Orfeo"  (Transcribed  by  Au- 
gust Wilhelmj)  (Gluck).  Violin  Solo,  piano- 
forte by  Walter  H.  Golde  Mischa  Elman 

S71S3  Hans  und  Liesel  (Hans  and  Lisa)    (Folk  Song) 

Soprano  and  Tenor  Duet,  in  German  

Alma  Gluck  and  Paul  Reimers 

87220  Tosca — Cantabile  di  Scarpia  (Scarpia's  Air) 
(Venal,  My  .enemies  Call  Me)  (Act  II.) 
(Puccini)  Baritone  Solo,  in  Italian. .Titta  Ruffo 

S7239  Sapphische  Ode  (Sapphic  Ode)   (Op.  94,  No.  4.) 

(Brahms).    Contralto  Solo  in  German  

Ernestine  Schumann-Heink 

SS541  Ben  Bolt  (English-Kneass).  Soprano  Solo,  in 
English  Freida  Hernpel 


1024 
1029 


10 


10 


12 


EDISON  BLUE  AMBEROL  RECORDS. 


2S223 
2S222 


2790 
2775 


2793 
2786 
2788 

2791 

2779 
2777 
2784 

2792 

2783 
2789 
2778 
2797 

2781 

2787 
2782 
2794 

2796 
2795 
2776 

2780 


CONCERT  LIST. 
Gloria — Twelfth  Mass  (Mozart).    Mixed  Voices, 

orch.  accomp  Gregorian  Choir 

Recitatif    et    Aria — De    l'art    splendeur  immor- 
telle Benvenuto,  (Eugene  Diaz).  Baritone  Solo, 

orch.  accomp  Orphee  Langevin 

REGULAR  LIST. 
Amina — Egyptian    Serenade    (Paul    Lincke) .... 

Sodero's  Band 
Auf  Wiedersehn — The  Blue  Paradise  (Sigmund 
Romberg).      Tenor  and   Soprano   Duet,  with 

Chorus,    orch.  accomp  

Burton  Lenihan  and  Gladys  Rice 
Ballymooney  and  Biddy  McGee  (Terence  Lowry). 

Tenor  Solo,  with  Chorus,  orch.  accomp  

Billy  Murray 
Battle  of  the  Nations — Descriptive  (E.  T.  Paull). 

New  York  Military  Band 

Blue-White  March  (Ernst  Schmidt)  

New  York  Military  Band 
Chin-Chin — Hip,  Hip,  Hooray — New  York  Hip- 
podrome   (A.    Seymour   Brown).     Tenor  and 

Soprano  Duet,  orch.  accomp  

Burton  Lenihan,  Gladys  Rice  and  Chorus 
Cohen   Owes   Me   Ninety-seven   Dollars  (Irving 

Berlin).     Comic  Song,  orch.  accomp  

Maurice  Burkhart 
Dancing  with  Ma  Honey  (F.  H.  Losey).  Xylo- 
phone, orch.  accomp.   Charles  Daab 

Daybreak  at   Calamity  Farm  

Gilbert  Girard  and  Company 
Good-Bye,    Virginia,    (Jean    Schwartz).  Tenor 

Solo,  orch.  accomp  

George  Wilton  Ballard  and  Male  Chorus 
In    the    Land    of    Lorraine — Two    Is  Company 
(Jean  Briquet  and  Adolph  Philipp).  Baritone 

Solo,  orch.  accomp  Frederick  Wheeler 

Kaiser  Friedrich  March  (Friedemann)  

New  York  Military  Band 
Lauterbach    and    Hi-le    Hi-lo    (With  Yodels). 

Song,  with  orch.  accomp  George  P.  Watson 

Love's  Garden  of  Roses  (Haydn  Wood).  Tenor 

Solo,  orch.  accomp  Reed  Miller 

Molly  Dear,  It's  You  I'm  After  (H.  E.  Pether) 

Tenor  Solo,  orch.  accomp  

Walter  Van  Brunt  and  Chorus 
My  Fox  Trot  Wedding  Day — Hip,  Hip,  Hooray 
— New    York    Hippodrome    (Benjamin  Hap- 
good  Burt).    Tenor  Solo.,  orch.  accomp  

Irving  Kaufman 
My  Wild  Irish  Rose  (Chauncey  Olcott).  Tenor 

Solo,  orch.  accomp  Walter  Van  Brunt 

Omena — Intermezzo    (B.   Hartz.)       Banjo  Solo, 

orch.  accomp  Fred  Van  Eps 

On   the   Bark   of  the   Old    Cherry   Tree  (Dick- 
Howard).     Tenor  Solo,  orch.  accomp  

George  Wilton  Ballard  and  Chorus 
Soft  Southern  Breeze  (Joseph  Barnby).  Tenor 

Solo,   orch.  accomp  Reed  Miler 

Song  of  Hyhrias  the  Cretan  (J.  W.  Elliott).  Bass 

Solo,  orch.  accomp  T.  Foster  "Why 

When  Old  Bill  Bailey  Plays  the  Ukulele  (Chas. 
McCarron   and   Nat    Vincent).     Tenor  Solo, 

orch.  accomp  Billy  Murray  and  Chorus 

With     Sword    and    Lance    March  (Hermann 
Starke)  New  York  Military  Band 


OPERAPHONE  MANUFACTURING  CORP. 

STANDARD  POPULAR  SONGS. 
1005    Beauty's  Eyes  (Tosti).    Tenor  Solo.X.  W.  Harrison 

Polka  Caprice.     (Woodwind  instruments)  

Operaphone  Band 

1007  I'm  Falling  in  Love  with  Someone.    Tenor  Solo. 

Charles  W.  Harrison 
Ballet  Music,  from  "Faust."    (Two  Movements).  ' 

Operaphone  Band 

1008  A  Perfect  Day.    Soprano  Solo  Beulah  G.  Young 

Copelia  Waltz  and  Ronda  Amour  Concert  Band 

1010    I  Hear  You  Calling  Me  Charles  W.  Harrison 

Warbler's  Serenade — Whistling  Novelty  

Band  Accompaniment 

1012    Gypsy  Love  Song,  from  "Fortune  Teller."  

James  Hall 

Globe  Trot— Fox  Trot  Operaphone  Band 

1016    For  All  Eternity.    Baritone  Solo.  .Vernon  Archibald 
Naila — Intermezzo.     Pas  de  Fleurs   (Delibes.)  . .  . 

Concert  Orchestra 

1018    My  Wild  Irish  Rose.    Tenor  Solo  Paul  Clifton 

Gold  and  Silver  Waltz  (Lehar)  Operaphone  Band 

1020  The  Rosary.    Soprano  Solo  Edith  Hayden 

Barcarolle,  from  "Tales  of  Hoffman" ..  Concert  Orch. 

1021  Laughing    Irish    Eyes,    from    "Princess  Pat." 

Tenor  Solo  Charles  W,  Harrison 

Love's  Spell  (Valse  Lente)  Concert  Orchestra 


1002 

1003 

1004 

1006 
1009 

1011 
1015 

1017 

1019 
1021 

1023 

1031 
1032 
1033 

1022 
1025 

1026 
1027 

1028 
1030 

1009 

1011 
1013 
1(114 
1023 

1005 

1006 
1007 

1008 
1002 

1010 

1016 


Drink  to  Me  Only  with  Thine  Eyes.    Tenor  Solo. 

Fred  Linden 

Flirtation — Waltz  Operaphone  Band 

0  Sole  Mio  (Beneath  Thy  Window)— Neapolitan 
Serenade.     Baritone  Solo  Vernon  Archibald 

Humoresque    (Dvorak).     Violin  selection  

Fred  Landau 

POPULAR  SONGS, 

Summer  Moon  (Duet)  Campbell  and  Burr 

Liberty    3ell    and    National    Fencibles  Marches. 

(Sousa)   Operaphone  Band 

Painting  That  Mother  of  Mine.    Tenor  Solo.... 

Harry  McClaskey 

Sextette,  from  "Lucia  di  Lammermoor"  

Operaphone  Band 
Baby  Swing  High,  Swing  Low.     Soprano  Solo... 

Beulah  Gaylord  Young 

April  Smiles — Waltz  Operaphone  Band 

Down  in  Bom-Bombay.  (Duet) ..  .Collins  and  Harlan 
March  Lorraine  and  King  Cotton.  (Sousa.).... 

Operaphone  Band 

Come  Along  With  Me.    Baritone  Solo ...  James  Hall 

Whispering  of  the  Flowers   Operaphone  Band 

On  the  Way  to  Home,  Sweet  Home.    Tenor  Solo. 

Henry  Burr 

Preacher  and  the  Bear  Arthur  Collins 

Listen  to  That  Dixie  Band  (Duet).  Collins  and  Harlan 

Any  Rags   Dan  Perry 

My  Word!    (English  Character  Song.)  Soprano 

Solo  Ada  Jones 

Waltz  Militaire   Operaphone  Band 

Auf  Wiedersehn,  from  "Blue  Paradise"  (Duet) 

Young  and  Burton 

Hayseed — Fox  Trot  Operaphone  Band 

Sing  Me  An  Irish  Song.     Soprano  Solo... Ada  Jones 

Victory — One-step   Operaphone  Band 

Laughing    Irish    Eyes,    from    "Princess  Pat." 

Tenor  Solo  Charles  W.  Harrison 

Love's  Spell  (Valse  Lente)  Concert  Orchestra 

When  Old  Bill  Bailey  Plays  the  Ukulele  

Arthur  Collins 

Curiosity  Hunters  (Comic  Sketch)  

Golden  and  Marlowe 
Beatrice  Fairfax,  Tell  Me  What  to  Do.  Soprano 

Solo   Ada  Jones 

Polish  Dance   Concert  Orchestra 

Sooner  or  Later.  (Duet)  Davis  and  O'Connell 

La  Lisonjera  (The  Flatterer).     (Chaminade)  .  .  .  . 

Concert  Orchestra 
Out  of  a  City  of  Six  Million  People,  Why  Did 

You  Pick  On  Me.     Soprano  Solo  Ada  Jones 

Swedish  Wedding  March  Operaphone  Band 

SELECTIONS  FROM  GRAND  OPERA. 

M'Appari    (Like    a    Dream),    from  "Martha." 

Tenor  Solo   Charles  W.  Harrison 

Hungarian  Dance  (Brahms)  Concert  Orchestra 

Salve  Dimora  (All  Hail  Thou  Dwelling  Lowly), 

from  "Faust".     Tenor  Solo  Martone 

Salut  d'Amour  (Love's  Greeting).     (Elgar) .... 

Concert  Orchestra 
Then   You'll    Remember    Me,    from  "Bohemian 

Girl."    Tenor  Solo  Karl  Gould 

Spring  Song  (Mendelssohn)  Concert  Orchestra 

La   Donne   £    Mobile    (Woman  Is  Fickle),  from 

"Rigoletto."     Tenor   Solo  Santii 

Chant — Sans    Paroles    (Song    Without  Words). 

(Tschaikowsky)   Operaphone  Band 

Toreador  Song,  from  "Carmen."     Baritone  Solo. 

Vernon  Archibald 
Herd  Girl's  Dream  (Labitsky).    Violin,  flute  and 

harp  selection.     Philharmonic  Trio  

Wagner-Landau-Schuetz 
II  Balen  Del  Suo  Sorriso  (The  Tempest  of  the 

Heart),  from  "Trovatore."     Baritone  Solo .  . Delenti 
Happy  Moments.      Violin,  flute  and  harp  selec- 
tion.   Philharmonic  Trio ...  Wagner-Landau-Schuetz 

COMIC  SONGS. 

Preacher  and  the  Bear  Arthur  Collins 

On  the   Way  to   Home,   Sweet  Home.  Tenor 

Solo  Henry  Burr 

Any  Rags   Dan  Perry 

Listen  to  That  Dixie  Band  (Duet) .  .Collins  &  Harlan 

Below  the  Mason-Dixon  Line  Arthur  Collins 

Jersey  Shore — One-step  Operaphone  Band 

"Insect  Powder  Agent  Golden  and  Marlowe 

Long  Island  Fox  Trot   Operaphone  Band 

When  Old  Bill  Bailey  Plays  the  Ukulele  

Arthur  Collins 

Curiosity  Hunters  (Comic  Sketch)  

Golden  and  Marlowe 

CONCERT  INSTRUMENTAL,  TRIOS,  ETC. 

Polka  Caprice  (Woodwind  instruments)   

Operaphone  Band 

Beauty's  Eyes.    (Tosti.)  Tenor  S0I0..C.  W.  Harrison 

Whispering  of  the  Flowers  Operaphone  Band 

Come  Along  with  Me.  Baritone  Solo.  ..  James  Hall 
Ballet  Music,  from  "Faust"    (Two  Movements) 

Operaphone  Band 

I'm  Falling  in  Love  with  Someone.. C.  W.  Harrison 
Copelia  Waltz  and  Ronda  Amour.  .Operaphone  Band 

A  Perfect  Day.    Soprano  Solo  Beulah  G.  Young 

Sextet   from    "Lucia   di  Lammermoor"  

Operaphone  Banti 

Painting  That  Mother  of  Mine.  ...  Harry  McClaskey 

Warbler's   Serenade— Whistling  Novelty  

Band  Accompaniment 

1  Hear  You  Calling  Me  Charles  W.  Harrison 

Naila — Intermezzo.    Pas  de  Fleurs  (Delibes.) .... 

Concert  Orchestra 
For  All  Eternity.    Baritone  Solo   V.  Archibald 


1020  Barcarolle  from  "Tales  of  Hoffman"  

Concert  Orchestra 
The  Rosary.     Soprano  Solo  Edith  Hayden 

1021  Love's  Spell  (Valse  Lente)  Concert  Orchestra 

Laughing  Irish  Eyes,  from  "Princess  Pat."  Tenor 

Solo  Charles  W.  Harrison 

1022  Hungarian   Dance   (Brahms)  Concert  Orchestra 

M'Appari    (Like    a    Dream),    from  "Martha." 

Tenor  Solo  Charles  W.  Harrison 

1025  Salut  d'Amour  (Love's  Greeting)  (Elgar)  

Concert  Orchestra 
Salve  Dimora  (All  Hail  Thou  Dwelling  Lowly), 
from  "Faust."     Tenor  Solo  Martone 

1026  Spring  Song  (Mendelssohn)  Concert  Orchestra 

Then    You'll    Remember    Me,    from  "Bohemian 

Girl."     Tenor  Solo  Karl  Gould 

1027  Chant — Sans    Paroles    (Song    Without  Words) 

(Tschaikowsky)   Operaphone  Band 

La  Donna  fi  Mobile   (Woman  is  Fickle),  from 
"Rigoletto."    Tenor  Solo  Santii 

1028  Herd  Girl's  Dream  (Labitsky).    Violin,  flute  and 

harp   selection.      Philharmonic  Trio  

Wagner-Landau-Schuetz 
Toreador  Song,  from  "Carmen."     Baritone  Solo. 

Vernon  Archibald 

10C9    Humoresque  (Dvorak).  Violin  selection. . Fred  Landau 
O  Sole  Mio  (Beneath  Thy  Window) — Neapolitan 
•     Serenade.     Baritone  Solo   Vernon  Archibald 

1030  Happy  Moments.     Violin,  flute  and  harp  selec- 

tion.    Philharmonic  Trio   

Wagner-Landau-Schuetz 
II  Palen  Del  Sou  Sorriso  (The  Tempest  of  the 
Heart),  from  "Trovatore."     Tenor  Solo.  ...  Delenti 

1031  Polish  Dance   Concert  Orchestra 

Beatrice  Fairfax,  Tell  Me  What  to  Do.  Soprano 

Solo  .....Ada  Jones 

1032  La  Lisonjera   (The  Flatterer)  (Chaminade)  

Concert  Orchestra 
Sooner  or  Later  (Duet)  Davis  and  O'Connell 

1033  Swedish  Wedding  March  Operaphone  Band 

Out  of  a  City  of  Six  Million  People  Why  Did 

You  Pick  on  Me?.     Soprano  Solo  Ada  Jones 

DANCE  RECORDS. 

1003  Waltz — April  Smiles  Operlphone  Band 

Baby  Swing  High,  Swing  Low.      Sopr  ino  Solo. 

Beulah  Gaylord  Young 

1015    Waltz  Militaire   Operaphone  Band 

My  Word   (English  Character  Song).  Soprano 
Solo   Ada  Jones 

1018  Waltz — Gold  and  Silver  Operaphone  Band 

My  W  la  Irish  Rose.    Tenor  Solo  Paul  Clifton 

1024    Waltz-  Flirtation   Operaphone  Band 

Drink  to  Me  Only  With  Thine  Eyes.  Tenor 

Solo   Fred  Linden 

1036    Waltz — Blue  Danube   Operaphone  Band 

Waltz — Dolores   Operaphone  Band 

1012    Fox  Trot — Globe  Trot  Operaphone  Band 

Gypsy  Love  Song,  from  "Fortune  Teller."  Bari- 
tone Solo  James  Hall 

1014    Fox   Trot — Long   Island   Operaphone  Band 

Comic  Sketch — Insect  Powder  Agent  

Golden  and  Marlowe 

1017    Fox  Trot — Hayseed  Operaphone  Band 

Auf  Wiedersehn,  from  "Blue  Paradise"  (Duet) 

Young  and  Burton 

1035    Fox  Trot — Ragging  the  Scale  Operaphone  Band 

Fox  Trot — Barnstorming  Operaphone  Band 

1019  One-Step — Victory   Operaphone  Band 

Sing  Me  An  Irish  Song.    Soprano  Solo.  ...Ada  Jones 

1034  One-step — My   Maryland  Operaphone  Band 

One-step — Mr.  Thomas  Cat  Operaphone  Band 

1001    Two-step  —  Liberty     Bell  —  National  Fencibles 

(Sousa)   Operaphone  Band 

Summer  Moon  (Duet)  Campbell  and  Burr 

1004  Two-step — Lorraine — King  Cotton ..  Operaphone  Band 
Down  in  Bom-Bombay  (Duet)  ....  Collins  and  Harlan 


INVISIBLE 

iHINGES 


BRANCH  OFFICES: 

Chicago 
160  No.  Fifth  Ave. 

Sao  Francisco 
164  Hansford  Bldg 


Los  Angeles 
224  Central  Bldg. 

Minneapolis 
3416  Second  Ave., So 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone  the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


11  Marbrldge  Bids.,  34th  St.  and  Broadway,  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginaphones ; 

Coin-operated    Mandolin    Orchestrions;  Vacuum 

Cleaners  and  other  specialties. 


Mermod  &  Co. 

505  Fifth  Avenue     New  York 

Manufacturers  of 

Talking  Machine  Supplies 

Motors— Sapphire  Points 
Diamond  Points  a  Specialty 


Keep  Your  Record  StocK  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  HO'pagc  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  .  NEW  YORK 


82 


THE  TALKING  MACHINE  WORLD. 


Leading'  Jobbers  of  TalKing  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 


Standard  Talking  Machine  Co. 

PITTSBURGH,  PA.  ; 


NEW  ENGLAND 

JOBBING  HEADQUARTERS 

EDISON  AND  VICTOR 

Machines,  Records  and  Supplies. 
THE  EASTERN  TALKING   MACHINE  CO. 
177  Tremont  Street        -        -        BOSTON,  MASS. 


Sherman  .Jpay  &  C  o. 

•an  Francisco,  Los  Angeles,  Portland,  Seattle,  Spokane 
PACIFIC  COAST  DISTRIBUTORS 

VKtrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Helton  Band  Instruments 


DES  MOINES, 
IOWA 


Victor 
Distributors 

All  orders  shipped 
the  same  day  received 


Service  to  all  points 


The  Chicago 
Edison  Jobber 

The  perfection  of  Musical 
Instruments— THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  adver- 
tising for  the  dealer  —  Our 
plan. 

The  Phonograph  Company 

229  So.  Wabash  Ave.  CHICAGO 


Every  Jobber  in  this  country  should  be 
represented  in  this  department.  The 
cost  is  slight  and  the  advantage  is  great. 
Be  sure  and  have  your  card  in  the 
February  List. 


Where  Dealers  May  Secure 

COLUMBIA 


Product 


Ready,    Full    Stocks,    and    Prompt  Deliv- 
eries    from     Convenient  Shipping 
Centers  all  over  the  United  States. 


Distributors 


Atlanta,  Ga„  Columbia  Graphophone  Co.,  63 
Pryor  St. 

Baltimore,  Bid.,  Columbia  Graphophone  Co.,  305- 

307  North  Howard  St. 
Boston,   Mass.,   Columbia   Graphophone   Co.,'  174 

Tremont  St. 

Buffalo,  N.  Y.,  Columbia  Graphophone  Co.,  622 
Main  St. 

Chicago,  111.,  Columbia  Graphophone  Co.,  14  N. 
Michigan  Ave. 

Cincinnati,  O.,  Columbia  Graphophone  Co.,  117- 
119  W.  Fourth  Ave. 

Cleveland,  O.,  Columbia  Graphophone  Co.,  Kinney 
Levan  Building,  1375  Euclid  Ave. 

Dallas,  Tex.,  Southwestern  Talking  Machine  Co., 
1101  Elm  St,    Columbia  Building. 

Denver,  Colo.,  Columbia  Stores  Co.,  505-607  Six- 
teenth St. 

Detroit,  Mich.,  Columbia  Graphophone  Co.,  114 
Broadway. 

Hartford,  Conn.,  Columbia  Graphophone  Co.,  719 
Main  St. 

Indianapolis,  Ind.,  Columbia  Graphophone  Co., 

44  N.  Pennsylvania  St. 

Kansas  City,  Mo.,  Columbia  Graphophone  Co., 

1112  Grand  Ave. 
Lincoln,  Neb.,  Grafonola  Company,  1541  O  St. 
Los  Angeles.  Cal.,  Columbia  Graphophone  Co., 

420-422  S.  Broadway. 
Louisville,  Ky.,  Columbia  Graphophone  Co.,  403 

South  Fourth  Ave. 
Milwaukee,  Wis.,  Albert  G.  Knnde,  615  Grand 

Ave. 

Minneapolis,  Minn.,  Columbia  Graphophone  Co., 

414  Nicollet  Ave. 
New  Haven,  Conn.,  Columbia  Graphophone  Co., 

25  Church  St, 
New  Orleans,  La.,  Columbia    Graphophone    Co , 

933  Canal  St. 

New  York  City,  Columbia  Graphophone  Co.,  89 
Chambers  St. 

Philadelphia,  Pa.,  Pennsylvania  Talking  Mach. 

Co.,  1100  Chestnut  St. 
Pittsburgh,  Pa.,  Columbia  Graphophone  Co.,  101 

Federal  St. 

Portland,  Me.,  Columbia  Graphophone  Co.,  550 
Congress  St. 

Portland,  Ore.,      Columbia    Graphophone  Co., 

429-31  Washington  Si. 
Salt  Lake  City,  Utah,  Daynes-Beebe  Music  Co., 

45  Main  St. 

San  Francisco,  Cal.,  Columbia  Graphophone  Co.. 

334  Sutter  St. 
Seattle,  Wash.,  Columbia  Graphophone  Co.,  1311 

First  Ave. 

Spokane,  Wash.,  Columbia  Graphophone  Co.,  818 
Sprague  Ave. 

Spring-field,  Mass.,  Columbia  Graphophone  Co., 

174  Worthlr.gton  St 
St.  Louis,  Mo.,  Columbia  Graphophone  Co.,  1008 

Olive  St. 

St.  Paul,  Minn.,  Columbia  Graphophone  Co..  17 
East  Sixth  St. 

Tampa,  Fla.,  Tampa  Hardware  Co. 

Toledo,  O.,  Columbia  Graphophone  Co.,  229  Supe- 
rior St. 

Washington,  D.  C,  Columbia  Graphophone  Co.. 
1210  G  St..  N.  W. 


DEALERS  WANTED— Exclusive  selling  rights 
given  where  we  are  not  actively  represented. 

Write  for  particulars  to  the  Columbia  Graphophone 
Co.,  Wholesale  Department,  Woolworth  Building, 
New  York. 

Headquarters  for  Canada: 
Columbia  Graphophone  Co.,  363-5-7  Sorauren  Ave. 
Toronto.  Ont. 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Lota  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 

RICHMOND,  VA. 


1856 


-WMUTZEB- 


1915 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  sfecialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  and  CHICAGO 

Ttvo  points  of  supply;  order  from  the  nearer. 


The  Perry  B.  Whitsit  Co. 

DISTRIBUTORS  OF 

Victrolas  and  Victor  Records 


COLUMBUS,  OHIO 


OLIVER' 
D  I  T  S  O  N 
COMPANY 

BOSTON, 


Largest  VICTOR  Talking 
Machine     Distributors  East 

of  Chicago. 


Creators  of  'The  Fastest  Victor 
Service."  Let  as  tell  yon  more 
about  oar  service. 


W.  J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR   &  EDISON 

Distributors 

Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


GATELY-HAIRE  CO.,  Inc. 

//  it's  Victor  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


-  1 


of  MitoA^m^JiifewW^ 


Distributors  of 
Edison 

Diamond  Disc 
Phonographs 


The  'greatest  musical 
instrument  ever  pro- 
duced.   As  a  business 
builder  it  is  likewise 
superior. 


Ask  us  for 
particulars 


mm 


THE  TALKING  MACHINE  WORLD. 


44 


The  LATEST  in  the  World 


Do  you  wish  the  last  word  in  talking  machines? 

IN  the  Sonora  is  built  everything  that  is  NEW  and 
practical  for  securing  the  best  in  music,  making  the 
SONORA  the  LAST  WORD  in  talking  machine 
construction  anywhere  in  the  world. 

Particular  attention  has  been  given  to  the  DESIGN  of 
Sonora  cabinets,  as  well  as  the  finishing  and  general 
construction.  Each  cabinet  is  finished  like  a  high- 
grade  piano,  with  a  brilliancy  of  appearance  that  stands 
out  in  striking  superiority  to  the 
average  run  of  phonograph  cabinets. 

Cabinets  are  all  equipped  with  the 
Sonora  Tone  Modifier,  enabling  con- 
trol of  tone  to  fit  the  size  of  the  room. 

Write  for  the  Special  Dealers9  Proposition 
for  1916,  and  secure  option  on  the  lucrative 
profits  from  your  city. 

SONORA  PHONOGRAPH  CORP'N,  Manufacturers 

GEO.  E.  BRIGHTSON,  President 

57  READE  STREET 


NEW  YORK 


 DISTRIBUTORS —  

C.  W.  SNOW  &  CO.,  Syracuse,  N.  Y.  W.  B.  GLYNN  PHARMACIST  CO.,  Saxtons  River,  Vt. 
SONORA  PHONOGRAPH  CO.,  344  Geary  St.,  San  Francisco,  Cal.  E.  S.  ADAMS,  Norwalk,  Conn. 

SONORA  PHONOGRAPH  CO.  of  Illinois,  305  So.  Wabash  Ave.,  Chicago 
I.  MONTAGNES  &  CO.,  Ltd.,  Toronto,  Can.  PIERSOL  CARPET  CO.,  Lancaster,  Pa. 


Price,  $135.00 

Style  "Baby  Grand." 

12"  Turntable,  Extra  Strong  Double- 
Spring  Motor,  Nickel-plated.  Tone 
Modifier.  Multi-Playing  Needle.  Sap- 
phire Needle.  Diamond  Needle.  Auto- 
matic Starter  and  Stopper.  Equipment 
for  playing  all  makes  of  disc  records 
in  the  world.  Trimmings  Nickel- 
Plated.  Envelope  Filing  System,  with 
capacity  for  holding  ;o  records.  Com- 
partment at  bottom  of  cabinet  for  ac- 
cessories. Dimensions:  Width 
height  depth  2I>4". 


THE  TALKING  MACHINE  WORLD. 


What  Does  This  Picture  Mean  to  You  ? 

It  illustrates  the  fact  that  the  New  Edison  Diamond  Disc  Phonograph  is  a  scientific 
and  artistic  accomplishment,  lifted  out  of  the  realm  of  the  talking  machine  into  that 
of  the  finest  musical  instruments. 

It  illustrates  a  new  era  in  musical  history — an  artist  singing  in  direct  comparison 
with  her  own  records  before  phonograph  experts  who  could  not  distinguish  between 
the  living  voice  and  the  instrumental  Re-Creation.  Similar  tests  have  been  made  in 
every  important  musical  center  of  the  country  with  the  same  result. 

WHAT  DOES  THIS  MEAN  TO  YOU  AS  A  DEALER  IN  MUSICAL  INSTRUMENTS? 

Just  this — that  the  Edison  Diamond  Disc  broadens  the  selling  horizon  and  opens  up  a 
new  field — the  music  lover  who  considers  talking  machines  but  mechanical  echoes 
unworthy  the  title  of  musical  instrument. 

NOW,  the  test  for  you  is : — Get  dealers'  terms  on  an  instrument  that  proves  its 
perfection  by  public  demonstration,  an  instrument  of  the  present  and  the  future. 

Just  a  line  will  do.    Address  us  or  the  jobber  in  the  list  below  nearest  you. 

THOMAS  A.  EDISON,  Inc.,  279  Lakeside  Ave.,  Orange,  N.  J. 


JOBBERS    OF    EDISON    PHONOGRAPHS    AND  RECORDS: 


CALIFORNIA 
Los  Angeles — Southern  California  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

•COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

ILLINOIS. 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp-Link  Phonograph  Co. 

IOWA. 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

MAINE 
Bangor — Chandler  &  Co. 


NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of  Manhattan. 
Syracuse — Frank  E.  Bolway  &  Son. 
OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 
TEXAS 

Dallas — Texas-Oklahoma  Phonograph  Co. 
El  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.  of  Detroit. 


MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 

Kansas  City — The  Phonograph  Co.  of  Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 

NEBRASKA 
Omaha — Shultz  Bros, 

VIRGINIA 
Richmond— C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.  W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The  Phonograph  Co.  of  Milwaukee. 
CANADA 

Montreal— R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co.,  Ltd. 
Calgary— R.  S.  Williams  &  Sons  Co.,  Ltd. 


VOL.  XII.    No.  2. 


SINGLE  COPIES.  20CKHTI 

per  vxar.  cmn  DOLUUt 


c^TA.LKINQ  ^> 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  February  15^1916 


The  best-known  trade  mark  in  the  world 


"The  Victor  talking  machine's  design,  'His  Master's  Voice/ 
has  become  a  household  word,  and  the  quaint  little  fox  terrier  at 
attention  before  the  horn  is  familiar  to  more  Americans  than  any 
of  the  world's  great  masterpieces  "—Collier  s  Weekly. 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y..  under  the  act  of  Congress  of  March  2,  1879. 


/  iff  W  : 


THE  TALKING  MACHINE  WORLD. 


"The  FIRST  in  the  World" 


Do  you  wish  to  be  first  in  your  locality? 

WHEN  the  jury  of  experts  at  San  Francisco  awards 
high  Tone  Quality  Honor  to  the  Sonora,  our 
representatives  and  ourselves  have  the  greatest  en- 
dorsement to  our  statement  that  "The  Sonora  is  the 
first  in  the  world." 

Not  only  this,  but  we  help  the  Sonora  dealer  by  giving 
him  exclusive  territory.  His  rewards  are  equal  to  the 
amount  of  energy  put  into  the  work.  Many  Sonora 
dealers  today  are  the  leaders  in  their  respective  com- 
munities as  regards  VOLUME  of  sales 
and  NET  PROFITS. 

The  record  library  of  the  world  can 
be  played  on  the  Sonora— any  make 
of  disc  records,  whether  for  diamond, 
sapphire  or  steel  needle.  Sonora 
motors  are  NOISELESS,  playing  3  to 
15  records  with  one  winding.  Further- 
more, many  Sonora  machines  are 
equipped  with  an  AUTOMATIC 
STOP  that  works  perfectly,  as  well 
as  a  Motor  Meter  and  Spring  control. 


"ELITE,"  $150.00 

(Construction  and  Design  Patented) 
Circassian  Walnut,  $50.00  extra. 

Golden,  Fumed  or  Early  English  Oak, 
Sheraton  Mahogany  or  Mahogany. 

12-inch  turntable.  Extra  strong 
double-spring  motor,  nickel-plated,  play- 
ing six  10-inch  records  with  one  wind- 
ing. Tone  Modifier.  Multi-playing 
needle.  Sapphire  needle.  Diamond 
needle.  Automatic  starter  and  stopper. 
Equipment  for  playing  all  makes  of  disc 
records  in  the  world.  Trimmings  nickel- 
plated.  Envelope  filing  system,  with 
capacity  for  holding  80  records.  Com- 
partment at  bottom  of  cabinet  for  acces- 
sories. 

Dimensions:  Width,  23  in.  Height, 
46  K  in-     Depth,  23  in. 


SONORA  PHONOGRAPH  CORP'N,  Manufacturers 

GEO.  E.  BRIGHXSON,  President 

57  READE  STREET  NEW  YORK 


(Turn  to  the  next  COVER  page) 


1  lie   1  alking  Machine  World 


Vol.  12.    No.  2.  New  York,  February  15 ,  19 1 6. 


WHAT  EFFICIENCY  MEANS  TO  TALKING  MACHINE  MEN. 

Efficiency,  the  Art  of  Producing  Effects,  Never  Meant  More  to  the  Business  Man  Than 
It  Does  To-day — The  Degree  of  Efficiency  Acquired  and  Employed  Determines  the  Ex- 
tent of  Success  or  Failure  Enjoyed  or  Suffered  in  Any  Trade  Venture. 


In  these  days  of  sumptuously  appointed  "talker" 
shops  and  carefully  trained  salesmen,  to  the  casual 
observer  the  art  of  efficiency  has  been"  brought  to 
such  a  high  standard  that  no  further  development 
seems  necessary.  That  being  true,  there  is  all  the 
more  reason  for  concentrated  thought  upon  this 
important  subject.  When  all  talking  machine  es- 
tablishments are  attractive,  it  becomes  a  difficult 
problem  for  any  one  dealer  to  forge  ahead  of  his 
fellows.  However,  it  behooves  him  to  do  this  be- 
cause, no  matter  how  perfect  an  establishment  may 
seem,  there  is  always  room  for  improvement,  and 
when  these  improvements  are  put  into  effect  they 
immediately  stimulate  not  only  the  trade  already 
acquired,  but  bring  new  customers  into  the  fold  as 
well. 

In  the  old  days  of  the  talking  machine  business 
was  business.  To-day  it  is  more.  It  does  not 
mean,  as  it  did  then,  simply  being  able  to  sell  goods. 
The  great  strides  this  wonderful  instrument  has 
made  during  the  past  twenty  years  have  created  a 
tremendous  demand;  this  demand  has  in  turn 
brought  keen  competition.  Competition  is  a  thing 
to  be  welcomed  with  open  arms  by  the  efficient 
dealer,  but  for  the  plodder  or  the  shirker  it  is  a 
millstone  round  his  neck  pulling  him  down  below 
the  swirling  waters  of  adversity. 

Efficiency  and  competition  are  the  best  of  friends 
and  are  of  the  greatest  possible  assistance  one  to 
the  other,  if  sheltered  beneath  a  roof  where  their 
talents  are  appreciated  and  allowed  full  scope. 

An  efficient  dealer  solicits  competition  because  it 
brings  with  it  the  opportunity  to  surpass.  He 
realizes  that  he  must  do  this  in  order  to  succeed ; 
he  knows  full  well  that  fame  will  come  only  to  the 
one  who,  by  sheer  ability  in  the  art  of  efficiency, 
becomes  supreme.  The  axiom  with  regard  to  "the 
survival  of  the  fittest"  stares  him  in  the  face,  and 
he  proceeds  accordingly.  He  has  an  attractive 
store,  a  complete  and  well  arranged  stock,  and  a 
competent  force  of  clerks ;  but  so  has  Jones,  down 
the  street.  Therefore,  in  order  that  he  may  out- 
strip Jones  in  the  race  for  success  in  trade,  he  must 
go  further  than  this. 

He  starts  in  by  studying  the  manners,  methods 
and  means  of  his  customers.  He  makes  it  a  point 
to  chat  with  them  when  they  call  upon  him,  play- 
ing the  role  of  hospitable  host.  By  doing  this  with 
adroitness  and  skill,  he  is  enabled  to  acquaint  him- 
self with  their  ways  and  tastes.  He  familiarizes 
himself  with  their  opinions,  and,  hence,  can  cater 
intelligently  to  their  wants. 

He  does  not  doubt  for  a  moment  that  his  com- 
petitor, Jones,  is  honest,  but  he  makes  up  his  mind 
to  go  him  one  better  and  make  a  specialty  of 
honesty.  Realizing  that  the  dishonest  tradesman 
■has  no  chance  these  days,  he  makes  an  appeal  to 
his  assistants,  emphasizing  the  fact  that  in  all 
things,  no  matter  how  trivial,  he  wishes  the  integ- 
rity of  his  establishment  to  remain  untarnished. 
As  he  explains  to  them,  "A  store  that  perpetually 
maintains  a  reputation  for  square  dealing,  under  all 
conditions,  will  be  pretty  sure  to  get  the  business 
plums  if  there  are  any." 

Courtesy  is  another  thing  that  is  worth  special- 
izing, so  he  has  another  talk  with  his  employes,  in 
which  he  instils  into  their  minds  the  importance 
of  treating  patrons  not  like  automatons  but  folks. 
He  asks  them  to  learn  to  handle  all  who  come  into 
the  store  with  tact,  returning  cheerfulness  for 
grouchiness,  avoiding  all  unpleasant  arguments 
when  possible  to  do  so,  acquiring  the  art  of  diplo- 
macy and  the  habit  of  the  sunny  smile. 

There  is  nothing  like  diplomacy  when  seasoned 
with  a  sunny  smile,  Mr.  Dealer,  to  make  your  cus- 
tomers your  friends.  The  efficient  dealer  realizes 
this  to  a  greater  extent  than  Jones  down  the  street, 


hence  his  growing  business  and  greater  prosperity. 

Did  you  ever  think  about  charity  as  an  adjunct 
to  business  as  applied  to  your  dealings  with  patrons? 
It  is  a  charitable  act  to  have  a  record  in  stock  dear 
to  the  heart  of  your  customer,  and  which  he  wants 
very  badly,  when  he  asks  you  for  it.  If  you  do  not 
agree  with  me,  experience  the  humiliation  that 
comes  with  partly  empty  shelves,  and  you  will 
change  your  opinion.  The  efficient  dealer  keeps  a 
complete  stock  on  hand  whenever  possible,  and  per- 
forms many  charitable  acts  in  consequence. 

Another  thing  the  efficient  dealer  does,  which  is 
well  worth  talking  about,  is  to  offer  prizes  for  ideas. 
He  conducts  a  monthly  idea  contest,  in  which  he 
offers  a  first,  second  and  third  prize  to  the  three 
persons  among  his  employes  submitting  the  best 
ideas  during  the  month.  Of  course,  each  idea  must 
have  some  merit  in  order  that  it  may  be  consid- 
ered at  all,  but  when  it  shows  promise  of  results  it 
is  given  a  fair  trial  and  rewarded  according  to  its 
ultimate  worth. 

Aside  from  the  joy  of  the  contest  which  this 
competition  instils  into  his  workers,  it  causes  them 
to  realize  that  the  boss  has  confidence  in  their  abil- 
ity to  help,  not  only  with  their  hands  but  with 
their  brains  as  well,  and  the  fact  that,  in  a  sense, 
they  are  looked  upon  as  partners,  proves  most 
gratifying.  It  also  makes  them  loyal  to  the  busi- 
ness and  engenders  a  desire  to  have  that  business 
succeed  because  their  ideas  are  in  it.  In  addition 
to  the  monthly  competition,  there  is  a  gold  medal 
awarded  to  the  worker  showing  the  best  record  in 
general  efficiency  throughout  the  whole  year. 

There  are  not  nearly  enough  dealers  who  have 
confidence  in  the  ability  of  their  employes  to  create 
new  business  through  the  medium  of  ideas.  Call  a 
meeting  of  your  clerks,  Mr.  Talker  Man,  some 
"bright  morning,  when  human  minds  work  to  the 
best  advantage,  and  ask  for  any  hints  which  may 
be  circulating  among  them  eager  to  be  at  work  in 
your  service.    You  will  be  astonished  as  well  as 

TWO  NEW  BUILDINGS  FWVICtORCOT 

An  Addition  to  the  Cabinet  Factory  and  a 
New  Building  for  Pressing  Records  Will  Be 
Erected  at  Camden,  Doubling  Record  Output. 

(Special  to  The  Talking  Machine  World.) 

Camden,  N.  J.,  February  7.— The  Victor  Talking 
Machine  Co.  will  erect  a  six-story-and-basement . 
addition  to  its  cabinet  factory  on  Market  street, 
Camden,  from  Delaware  avenue  eastward,  and  also 
a  six-story  building  for  record  pressing  on  Cooper 
street,  west  of  Delaware  avenue.  The  plans  are 
now  being  prepared  by  the  architects. 

The  proposed  factory  extension  will  completely 
build  up  the  block  from  Delaware  avenue  to  Front 
street  and  will  add  140,000  square  feet  of  floor  space 
to  the  present  cabinet  factory,  which  was  recently 
completed.  The  group  of  Victor  buildings,  with 
the  new  extension,  will  cover  nearly  thirteen  acres. 

A  tower,  205  feet  high,  in  the  center  of  the 
Market  street  facade,  will  be  a  striking  feature  of 
the  new  construction.  The  company's  trade-mark, 
executed  in  glass  and  illuminated  at  night,  will  be 
placed  looking  in  four  directions  from  the  tower's 
top.  The  Flood  system  of  lighting  with  reflectors 
will  make  the  illumination  effect  visible  for  miles. 

Reinforced  concrete,  with  rolled-steel  sash  and 
wire  glass,  will  be  the  construction  throughout. 
The  plans  also  contemplate  the  veneering  of  the 
present  cabinet  factory  on  Delaware  avenue  to  har- 
monize with  the  new  architecture. 

The  record-pressing  building  is  to  be  of  six 
stories,  of  full  fireproof  construction,  91  by  283 
feet,  and  connected  with  the  main  plant  by  bridges. 
On  account  of  the  nature  of  the  ground  this  build- 


Price  Twenty  Cents 


pleased  at  the  result.  In  every  talking  machine 
establishment  there  are  ideas  imbedded  in  the 
minds  of  the  employes  which  might  be  acquired 
by  the  proprietor  for  the  asking,  but  which  will 
probably  never  reach  him  until  asked  for — and  that 
may  mean  never.  A  great  many  clerks  of  rare  in- 
telligence, while  realizing  that  they  have  valuable 
suggestions  to  make  which  would  be  of  extreme 
assistance  to  the  firm,  hesitate  to  offer  them  either 
through  undue  modesty  or  for  fear  of  being  con- 
sidered overzealous. 

Some  employers  do  not  care  to  have  their  sub- 
ordinates "butt  in,"  having  perfect  confidence  in 
their  own  ability  to  run  the  business  successfully ; 
but.  nine  times  out  of  ten,  these  are  the  fellows 
who^-are  low  in  efficiency,  and,  because  of  that  fact, 
are  not  getting  their  rightful  share  of  trade. 

Economy  is  synonymous  with  efficiency  also  be- 
cause, to  be  efficient,  you  must  use  every  facility 
at  your  command  in  the  enhancement  of  your  busi- 
ness without  allowing  the  element  of  waste  to  enter 
in  and  take  its  toll  of  your  profits.  Wastefulness 
may  creep  in  in  many  ways.  Probably  the  greatest 
dissipation  of  property  occurs  through  the  careless 
handling  of  goods  in  the  store  and  in  the  lack  of 
care  displayed  in  packing  them  for  transit.  The 
efficient  dealer  makes  it  a  point  to  show  each  clerk 
how  a  record  should  be  handled  and  packed,  and 
when  misfortune  results  he  knows  just  what  to  do 
in  the  matter. 

While  both  machines  and  records  of  all  makes 
have  now  reached  a  point  where  they  are  prac- 
tically foolproof,  they  still  demand  a  certain  amount 
of  consideration,  and  the  efficient  dealer  sees  to  it 
that  his  employes  either  give  them  the  treatment 
they  deserve  or  else  depart  for  other  fields  of  en- 
deavor. A  careless  clerk  is  a  great  handicap  to  any 
business,  and  his  fault  should  be  corrected  or  his 
services  dispensed  with. 

The  efficient  dealer  is  constantly  moving  forward 
h:  the  race  for  trade  supremacy.  The  sun  does  not 
set  at  the  end  of  any  day  without  it  sees  some  ad- 
vancement made,  a  new  idea  incorporated  in  the 
business,  or  a  new  customer  gained. 

This  is  real  progress,  and  can  be  enjoyed  by  any 
talking  machine  dealer,  be  he  great  or  small,  if  he 
will  but  specialize  in  efficiency. 

Howard  Taylor  Middleton. 

ing  will  be  placed  on  concrete  piles.  With  the  new 
building  in  operation,  it  is  estimated  that  the  record 
output  of  the  company  will  be  more  than  doubled. 


DEALERS  JOINJN  PUBLICITY. 

Talking  Machine  Houses  of  Topeka,  Kan., 
Carry  on  Joint  Program  of  Advertising  and 
Recitals  Prior  to  Visit  of  Opera  Company. 

(Special  to  The  Talking  Machine  World.) 

Topeka,  Kan.,  February  8. — A  remarkable  and 
successful  example  of  co-operation  among  talking 
machine  houses  in  this  city  has  been  instanced  in 
connection  with  the  local  appearance  of  the  San 
Carlo  Grand  Opera  Company,  which  will  give  one 
performance  only,  on  February  9,  and  present 
"Cavalleria  Rusticana"  and  "Pagliacci."  The  local 
talking  machine  houses  got  together  and  for  a  week 
or  more  have  been  running  a  joint  advertisement 
headed  "Announcement  Extraordinary"  and  invit- 
ing the  public  to  hear  the  numbers  from  the  two 
operas  sung  by  famous  artists  on  the  various  lead- 
ing makes  of  machines. 

On  Wednesday,  Thursday  and  Friday  of  last 
week  the  day  was  reserved  for  a  recital  at  a  dif- 
ferent store.  On  Saturday  there  were  two  recitals 
in  the  afternoon  and  one  in  the  evening.  Those 
participating  in  the  joint  program  of  advertising 
and  recitals  were  the  J.  W.  Jenkins'  Sons  Music 
Co.,  featuring  the  Victrola ;  the  Emahizer-Spiel- 
man  Furniture  Co.,  featuring  the  Columbia  Grafo- 
nola,  the  Sonora  phonograph  and  Columbia  rec- 
ords ;  the  Crosby  Bros.  Co.,  with  the  Edison  disc 
phonograph;  the  Guild  Music  Co.,  and.  the  Mills 
Stores  Co.,  with  the  Victrola, 


4 


THE  TALKING  MACHINE  WORLD. 


SEVERE  STORMS  RETARD  PACIFIC  COAST  TRADE. 

Talking  Machine  Dealers'  Association  of  San  Francisco  Doing  Splendid  Work  in  Getting 
Trade  Together — Making  Cabinets  in  Portland — Pacific  Phonograph  Co.  Demonstrat- 
ing Edisons — Improvements  in  Sherman-Clay's  Oakland  Store — News  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

Sax  Francisco,  Cal.,  January  29. — A  succession 
of  heavy  storms  during  January  has  tended  to  re- 
tard the  talking  machine  business,  in  common  with 
all  other  lines ;  but,  for  all  that,  sales  with  nearly 
all  houses  are  said  to  be  running  ahead  of  last 
year,  and  the  one  complaint  is  of  insufficient  stock 
to  meet  all  demands.  It  is  safe  to  say  that  the 
total  business  would  be  quite  a  bit  larger  if  all  the 
dealers  could  get  as  much  stock  as  they  want. 
Prospects  for  the  future  are  excellent ;  in  fact, 
some  houses  already  have  a  lot  of  business  ready 
to  close  within  the  coming  month,  and  with  the 
general  industrial  and  business  revival  that  has  set 
in  all  over  the  Pacific  Coast  this  is  certain  to  be  a 
big  year. 

Dealers'  Association  Makes  Rapid  Progress. 

The  Talking  Machine  Dealers'  Association  of 
San  Francisco  and  Oakland  held  its  regular  month- 
ly meeting  last  month,  the  trans-bay  trade  being 
well  represented.  The  association  is  certainly  get- 
ting the  dealers  together  in  great  shape,  and  the 
growth  of  good  fellowship  is  seen  in  the  practice 
adopted  of  meeting  at  luncheon  once  a  week,  quite 
a  lot  of  the  dealers  usually  being  present.  The 
principal  question  taken  up  at  the  meeting  was  to 
find  a  solution  for  certain  practices  followed  by 
tricky  customers,  especially  the  matter  of  taking 
records  on  approval  or  buying  records  and  bring- 
ing them  back  to  exchange.  Many  interesting  ex- 
periences were  related  in  this  connection,  instances 
of  customers  getting  a  lot  of  records  on  approval 
to  use  for  some  special  occasion,  and  then  sending 
them  all  back,  and  the  common  practice  of  taking 
records  on  approval  and  returning  old  ones.  It 
was  decided  to  work  towards  abolishment  of  the 
privilege  of  taking  records  on  approval,  and  a 
committee  was  appointed  to  decide  on  definite 
action. 

Sherman,  Clay  &  Co.  Improvements  in  Oakland. 

Sherman,  Clay  &  Co.  are  making  some  impor- 
tant improvements  in  their  Oakland  store,  by 
which  their  retail  talking  machine  department  will 
be  given  much  more  prominence.  The  talking 
machine  department  has  formerly  been  in  the 
basement,  but  will  be  placed  under  the  balconies 
on  the  ground  floor,  the  sheet  music  department, 
which  has  occupied  that  space,  being  moved  to  the 
center.  A  fine  set  of  demonstration  rooms  is 
being  installed,  which  will  give  the  house  about 
the  finest  talking  machine  department  in  Oakland. 
In  the  San  Francisco  store  a  record  has  been  kept 


for  the  past  year  of  the  number  of  persons  going 
up  in  the  elevators  to  the  different  departments, 
and  comparative  figures  show  a  heavy  increase  for 
the  talking  machine  and  small  goods  departments 
for  January. 

Heavy  Machine  Demand  Continues. 

Andrew  G.  McCarthy,  of  Sherman,  Clay  &  Co., 
reports  a  surprisingly  good  business  in  machines 
under  conditions  that  have  existed  since  the  holi- 
days, together  with  the  usual  post-holiday  rush  on 
records,  a  good  many  of  which  are  hard  to  supply 
in  sufficient  quantity.  Mr.  McCarthy  has  been 
elected  a  director  of  the  Down  Town  Association, 
of  which  Byron  Mauzy  was  recently  made  presi- 
dent. It  is  noted  that  the  dealers  are  all  waiting 
anxiously  for  the  new  Victor  tungs-tone  needles, 
which  have  aroused  a  great  deal  of  interest. 
To  Make  Columbia  Cabinets  on  Pacific  Coast. 

To  lighten  the  pressure  on  its  Eastern  facilities, 
and  at  the  same  time  make  a  material  saving  in 
freight,  the  Columbia  Graphophone  Co.  has  just 
closed  a  deal  to  have  its  cabinets  for  the  Pacific 
Coast  division  made  at  Portland,  Ore.,  the  an- 
nouncement having  been  received  from  that  city 
that  the  contract  has  been  received  by  the  Carman 
Manufacturing  Co..  "a  large  furniture  establish- 
ment. Former  efforts  have  been  made  to  have  the 
cabinets  made  on  the  Coast,  with  only  partial  suc- 
cess; but  the  advance  of  the  industry  in  this  sec- 
tion now  enables  the  manufacturers  to  turn  out 
goods  of  a  quality  and  finish  equal  to  any  in  the 
country,  and  the  new  arrangement  is  regarded  as 
practically  permanent. 

Fred  A.  Denison,  coast  manager  for  the  Colum- 
bia, reports  a  good  business  for  this  season,  but 
says  there  is  still  a  serious  shortage  of  machines. 
He  believes  the  needs  of  this  territory  can  be  pro- 
vided for  more  promptly  when  the  manufacture  of 
the  goods  in  this  vicinity  is  once  well  under  way. 
W.  E.  Henry,  the  local  manager,  is  back  at  the 
office  after  a  few  days'  illness.  He  says  the  year 
has  opened  better  than  last  year  and  he  has  enough 
business  lined  up  already  for  February  to  bring 
that  month  ahead  of  the  corresponding  period  of 
1915. 

J.  E.  McCracken  New  Manager  of  Edison  Shop. 

J.  E.  McCracken  has  taken  over  the  management 
of  the  Edison  Shop  at  235  Geary'  street,  succeeding 
Mr.  Baley.  who  has  been  in  charge  for  a  couple 
of  years  past,  and  has  left  to  go  East.  Mr. 
McCracken  is  one  of  the  most  thoroughgoing  Edi- 
son men  on  the  Coast,  having  been  associated  with 


A.  R.  Pommer,  of  the  Pacific  Phonograph  Co.,  for 
ten  years  or  more,  first  at  Sacramento  and  later  in 
this  city. 

Demonstrating  the  Edison  Machines. 

The  Pacific  Phonograph  Co.  has  made  several 
improvements  in  its  offices,  enlarging  and  inclosing 
the  general  office.  A.  Gabler  recently  arrived  here 
with  a  company  of  ten  special  demonstrators  from 
the  Edison  laboratories,  and  has  divided  the  city 
into  districts,  in  each  of  which  one  of  the  demon- 
strators is  giving  everybody  a  chance  to  hear  the 
new  Edison  disc  phonograph,  giving  recitals  in 
'churches,  hotels,  schools,  labor  union  halls,  lodges, 
factories,  etc.  A  big  hit  lately  has  been  the  act  of 
Mayo  and  Tulley  at  the  Orpheum,  who  let  the 
Edison  do  their  work  in  singing  alternate  verses 
of  their  songs.  In  a  couple  of  weeks  Miss  Eliza- 
beth Spencer  will  start  out  to  give  Edison  tone 
tests  in  all  the  larger  towns  of  tht  Coast. 
Busy  Times  in  Mauzy  Department. 

Charles  Mauzy,  manager  of  Byron  Mauzy's  talk- 
ing machine  department,  is  having  some  new  lights 
put  in  the  department.  He  announces  that  this 
house  has  gone  into  the  Columbia  business  in  a 
large  way,  placing  an  important  contract  for  ma- 
chines, and  will  hereafter  keep  a  full  line  of 
machines  and  records.  A  large  line  of  Edison  and 
Victor  goods  is  also  kept  on  hand.  Byron  Mauzy 
got  out  the  programs  for  the  winter  series  of 
municipal  concerts  in  the  Exposition  Auditorium, 
and  used  the  back  to  advertise  the  Alice  Nielsen 
records. 

H.  Hauschildt.  of  the  Hauschildt  Music  Co., 
made  a  visit  to  his  Sacramento  branch  recently, 
and  made  arrangements  to  open  a  talking  machine 
department  there. 


NEW  GRAFONOLA  PRICE  CARDS. 

The  advertising  department  of  the  Columbia  Co., 
Xew  York,  has  prepared  for  the  use  of  its  dealers 
a  set  of  very  attractive  Grafonola  price  cards. 
Small  round  wooden  stands  are  furnished  with 
these  cards,  and  the  cards  and  stands  are  a  sub- 
stantial improvement  over  the  present  style.  The 
coloring  of  the  card  is  green,  matching  the  cloth 
of  the  turntable  and  making  a  dignified  and  at- 
tractive appearance. 

The  cards  are  presented  to  Columbia  dealers 
with  the  company's  compliments,  and  additional 
sets  will  be  furnished  as  required. 


Floyd  Evans  has  resigned  his  position  with  the 
Metropolitan  Insurance  Co.  to  enter  the  employ  of 
the  Edison  Diamond  Disc  Studio  on  North  Main 
street,  Gloversville.  N.  Y. 


W.  L.  Black.  East  St.  Louis,  111.,  is  developing  a 
very  excellent  talking  machine  business  in  that 

citv. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt 
service  to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to 
make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

THE  EASTERN  TALKING  MACHINE  CO. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE  TALKING  MACHINE  WORLD. 


Victrola  Vl,  $25 

Oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


Victrola  IX,  $50 

Mahoganv  or  oak 


Victrola  XVIII,  $300 

Victrola  XVIII,  electric,  $350 

Mahogany 


Victrola  supremacy 

The  supremacy  of  the  Victrola  marks  it  as  the 
greatest  of  all  musical  instruments. 

And  with  genuine  Victrolas  from  $  1  5  to  $400  the 
possibilities  are  unlimited  for  every  Victor  dealer. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 


Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot   be   safely   played   on   machines  with  jeweled  or  other  reproducing  points. 


his  masters  voice 


W 


Albany,  N.  Y  Gately-Haire  Co.,  Inc.<^ 

Altoona,  Pa  W.  F.  Fredericks  Piano  Co.'' 

Atlanta,  Ga  Elyea-Austell  Co.' 

Phillips  &  Crew  Co.  ^~ 

Austin,  Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,  Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala..  Talking  Machine  Co. 
Boston,  Mass  Oliver  Ditson  Co, 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Burlington,    Vt. ...  American  Phonograph  Co. 

Butte,    Mont  Orton  Bros. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co 

Cleveland,  O  The  W.  H.  Buescher  &  Son»  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,  Colo   The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 
Des  Moines,  la  Chase  &  West  Talking  Mach.  Co 

Mickel  Bros.  Co. 


Victor  Distributors  === 

Detroit,    Mich  Grinnell  Bros. 

Elmlra,  N.  Y  Elmira  Arms  Co. 

El   Paso,   Tex  W.  G.  Walz  Co. 

Galveston,   Tex....Thos.  Goggan  &  Bro. 

Honolulu,  T.   H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind..  Stewart  Talking  Machine  Co. 
Jacksonville,  Fla..  Florida  Talking  Machine  Co. 
Kansas  City,  Mo..  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,    Nebr  Ross  P.  Curtice  Co. 

Little  Rock,  Ark..O.  K.  Houck  Piano  Co. 
Los  Angeles,  Cal ..  Sherman,  Clay  &  Co. 

Memphis,  Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,   Wis...  Badger  Talking  Machine  Co. 
Minneapolis,  M Inn .  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,  Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,   Tenn...O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn.  Henry  Horton. 

New  Orleans,  La..  Philip  Werlein,  Ltd. 

New  York,  N.  Y...Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes.  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son.  I»c. 

I.  Davega  Jr.,  Inc. 

S.  B.  Davega  Co. 

Greenhut  Co.,  Inc. 


Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 
Peoria,    III  Putnam-Page  Co.,  Inc. 

Philadelphia,   Pa. ..Louis  Buebn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,    Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I. ..J.  Samuels  &  Bro.,  Inc. 

Richmond,  Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y..  .E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U..  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San  Antonio,  Tex.  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal. Sherman,  Clay  &  Co. 

Seattle,   Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D..  Talking  Machine  Exchange. 

Spokane,   Wash  Sherman,  Clay  &  Co. 

St.   Louis,    Mo  Koerber-Brenner  Music  Co. 

St.  Paul,   Minn  W.  J.  Dyer  &  Bro, 

Syracuse,  N.  Y....W.  D.  Andrews  Co. 

Toledo,  O  The  Whitney  &  Currier. 

Washington,  D.  C.  Robt  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


THE  PULLING  TEST— THE  STRENGTH  IS  THERE 

THE  STRONGEST  ALBUM  MADE  at  anywhere  near  its  low  price 


w 

•a 

o 
o 

m  £ 
ti  K 


o 
o 


I  5  «  s 

P  "    (J  H 

Zona 


3  t, 

o 


co  " 


PATENT  APPLIED  FOR 


Strength  at  the  Stress  and  Strain  Point.    Practically  Unbreakable  for  Regular  Usage. 


THE  WELL-KNOWN  "NATIONAL"  RECORD  ALBUMS  ARE  ALWAYS  THE  LEADERS 


THE  ONLY  CONVENIENT  AND  SAFE  WAY  TO  PROTECT  DISC  RECORDS 

These  Albums  will  pay  for  themselves  in  a  short  time  by  preserving  Records.      When  full  the  Albums  are  flat 
and  even  like  books.    They  will  fit  in  a  library  cabinet  or  book  case,  or  they  will  lie  flat  on  one  another. 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  cabinets  Nos.  X  and  XI.  We  also  make  Albums 
containing  17  pockets.    With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 

For  durability,  finish  and  artistic  design,  our  Albums  have  no  equal.  They  are  made  in  the  most  substantial  manner  by  skilled 
workmen.   We  sell  our  superb  Albums  at  big  discounts  to  meet  competition.    Shall  we  quote  prices  ? 

THESE  ALBUMS  ARE  THE  BEST  FOR  VICTOR,  COLUMBIA  AND  ALL  OTHER  DISC  RECORDS  . 

NATIONAL  PUBLISHING  CO.,  239  s.  American  st..  PHILADELPHIA,  PA. 


ANNUAL  BAN0UET_OF  EDISON  CLUB 

Held  in  Newark,  N 


Usual  a 


J.,  on  February  5  Was  as 
Most  Enjoyable  Reunion. 


There  is  one  day,  or  rather  evening,  out  of  the 
300  days  of  the  year  when  the  several  thousand 
employes  of  Thomas  A.  Edison,  Inc.,  curb  a  little 
of  the  energy  and  enthusiasm  which  pervade  the 
office  and  factories,  which  seem  surcharged  with 
the  industrious  spirit  of  Mr.  Edison  himself,  and 
that  event  is  the  annual  banquet  of  the  Edison 
Club,  an  organization  of  Edison  employes. 

February  5  was  the  date  on  which  loyal  Edison 
workers  this  year  journeyed  to  Newark  for  a  gen- 
eral exchange  of  good  fellowship  and  incidentally 
the  consumption  of  food  prepared  by  the  chef  of 
the  Washington  hostelry.  Mr.  Edison's  part  on 
the  program  was  the  holding  of  an  informal  re- 
ception, after  which  Edison  vocal  and  instrumental 
artists  entertained  with  favorite  phonograph  selec- 
tions and  the  motion  picture  division  featured  some 
of  its  screen  favorites  in  brief  skits. 

Every  department  took  a  hand  in  making  the 
evening  one  to  be  remembered  throughout  the 
year. 


PHONOGRAPHIC  BURGLAR  ALARM. 

New  Device  Whereby  Police  Will  Be  Called 
Over  the  Telephone  by  a  Phonograph,  is  to 
be  Placed  on  the  Market  by  New  Company. 

(Special  to  The  Talking  Machine  World.) 

Rochester,  N.  Y.,  January  31. — The  Interna- 
tional Alarm  Co.,  of  Rochester,  has  filed  a  certifi- 
cate of  incorporation  with  the  County  Clerk. 
The  company  is  capitalized  for  $100,000,  divided 
into  2.000  shares,  and  begins  business  with  $100,- 
000.  The  directors  are  Otto  Bitter,  39  St.  Paul 
street;  Howard  C.  Marcellus,  407  Chamber  of 
Commerce  Building,  and  John  Scheib,  771  St. 
Paul  street. 

The  company  intends  to  market  a  burglar  alarm 
which  consists  of  a  phonograph  connected  with 
the  telephone.  Any  disturbance  of  a  door  or  win- 
dow starts  the  phonograph  after  the  telephone 
receiver  has  been  removed  automatically.  For 
three  minutes  the  phonograph  recites  the  fact  of 
the  attempted  burglary  into  the  ears  of  a  central 
office  man. 


proved  very  successful,  and  which  can  doubtless  be 
profitably  followed  by  other  churches. 

A  volunteer  choir  at  this  church  had  occasion  to 
render  portions  of  "The  Messiah."  A  volunteer 
choir  with  but  six  rehearsals  did  not  tempt  the 
director,  and  one  of  the  sopranos  suggested  the  use 
of  a  Columbia  Grafonola,  and  the  instrument,  with 
"The  Messiah"  records,  was  accordingly  purchased. 

Mr.  Hammond,  referring  to  the  results  of  this 
novel  style  of  rehearsal,  said:  "The  choir  would 
listen  to  the  Grafonola  and  watch  their  books, 
singing  their  parts  softly  so  as  to  familiarize 
themselves  with  the  entrances,  flow  of  parts,  etc. 
Then  the  Grafonola  would  be  stopped  and  the  por- 
tion sung  through  with  the  organ,  following  which 
the  machine  was  started  again  and  the  difference 
noted." 


CHOIR  PRACTICES  WITH  GRAFONOLA. 


The  Davis  Piano  Co.,  of  Alton,  111.,  has  taken 
on  the  Columbia  line  of  talking  machines,  for 
which  it  has  arranged  attractive  quarters. 


J.  F.  Hammond,  Jr.,  organist  of  one  of  Brook- 
lyn, N.  Y.'s,  prominent  churches,  recently  inaugu- 
rated a  new  departure  in  choir  training  which 


ANOTHER  NEW  VICTOR  BUILDING. 

(Special  to  The  Talking  Machine  World.) 

Camden,  N.  J.,  February  10. — Work  has  been 
started  on  razing  the  two-story  dwellings  on 
Pearl  street,  between  Front  and  Point  streets,  to 
make  way  for  another  new  building  for  the  Vic- 
tor Talking  Machine  Co.  The  new  building  is 
expected  to  be  completed  in  a  very  short  time. 
Pearl  street  is  a  new  boundary  line  for  the  rap- 
idly growing  plant  of  the  Victor  Co.,  which  has 
hitherto  not  ventured  much  above  Linden  street. 


METAL  BACK  ALBUMS 

Give  300%  More  Service  Than  Any  Other  Album 
THEY  ARE  PATENTED 

No  other  Album  like  it  has  been  or  can  be  manufactured. 

Send  for  Sample 

NEW  YORK  ALBUM  &  CARD  CO.,  23  Lispenard  St.,  NewYork 


OWN  PRAYERSAT  FUNERAL. 

(Special  to  The  Talking  Machine  World.) 
Edwardsville,  'III.,  January  29. — A  letter  re- 
ceived by  friends  of  the  Rev.  William  Hays  Scott, 
a  former  clergyman,  revealed  that  at  his  funeral  a 
few  days  ago  in  Alameda,  Cal.,  phonograph  rec- 
ords of  prayers  which  he  had  said  twelve  years 
ago  were  played.  Scott  had  given  the  records  to 
a  friend  with  instructions  to  have  them  used  at 
his  funeral. 


Cousins  &  Harland  have  bought  out  the  piano 
and  talking  machine'  business  of  S.  Raney,  Han- 
ford,  Cal. 


THE  TALKING  MACHINE  WORLD. 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 

Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  supremacy 


HIS  MASTERS  VOICE 


Victrola  supremacy  points  the 
ways  to  success  for  every  music 
dealer. 

It  marks  the  "path  of  least 
resistance." 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


8 


THE  TALKING  MACHINE  WORLD. 


PUBLISHED  BY  THE  ESTATE  OF  EDWABD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,  Business  Manager 

Trade  Representatives:  Glad   Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 

Wilson,  A.  J.  Nicklin,  August  J.  Timpe,  L.  M.  Robinson,  Wilson  D.  Bush. 

Boston:  John  H.  Wilson,  824  Washington  Street. 
Chicago  Office:  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  6774. 
London,  Eng.,  Office:  2  Gresham  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.76.        Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  0r 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order.   

O"  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  FEBRUARY  15,  1916. 


In  assuming,  as  associate  editor,  a  part  of  the 
hallowed  chair  of  my  late  father,  I  desire  only  to 
emphasize,  with  all  fitting  dignity,  that  The  Talking  Ma- 
chine World  will  continue  to  be  dominated  by  the  spirit  of 
the  late  Colonel  Edward  Lyman  Bill.  Indeed,  it  cannot  be 
otherwise — so  indelibly  has  my  father  left  his  individual 
stamp  of  "white"  journalism  upon  every  one  and  every- 
thing connected  with  this  publication. 

The  present  staff  has  been  shaped  into  master  form 
by  the  hand  of  the  late  Colonel  Bill.  The  after  outcome 
of  this  can  be  nothing  short  of  a  reflection  of  the  editor 
who  has  so  recently  been  called  into  God's  home — and 
through  the  earnest  efforts  of  the  staff  it  will  be  a  mighty 
true  reflection. 

Adherence  to  clean  principles  of  journalism  is  what 
enabled  my  father  to  mold  the  present  efficient  staff,  and 
adherence  by  that  same  staff  to  all  that  is  straightforward 
in  trade  journalism  is  the  thing  that  cannot  but  maintain 
The  World  as  a  valuable  constructive  asset  to  the  talk- 
ing machine  industry — as  the  enduring  monument  to  the 
fair-minded  editor  who  has  left  us. 

J.  RAYMOND  BILL. 


THE  new  year  is  now  well  on  its  way,  with  business  conditions 
in  the  talking  machine  trade  of  the  best.  There  was  prac- 
tically but  little  lull  in  January  following  the  unprecedentedly  large 
holiday  trade,  and  reports  reaching  The  World  from  widely  sepa- 
rated sections  of  the  country  would  indicate  that  a  most  optimistic 
spirit  exists  in  talking  machine  circles. 

There  is  a  constantly  broadening  tendency  in  all  departments 
of  the  trade,  and  those  dealers  who  are  giving  serious  consideration 
to  progressive  plans  and  policies  of  business  development  are  win- 
ning and  are  destined  to  win  a  large  measure  of  success  during 
1916. 

As  the  industry  grows,  competition  is  becoming  keener,  and 
dealers  everywhere  recognize  that  attractively  arranged  stores  are 
an  absolute  necessity  to  their  success ;  moreover,  that  various  means 
must  be  adopted  to  interest  the  public  in  their  establishments  and 
in  the  products  which  they  are  handling.  There  must  be  not  only 
well  considered  publicity,  but  the  importance  of  recitals  at  frequent 
periods  should  not  be  overlooked. 

There  are  dealers  who  have  built  up  a  great  record  business 
by  keeping  in  touch  with  customers  monthly  when  the  new  lists  of 
records  come  out.  There  are  others  who  have  taken  the  entire 
lists  to  the  homes  of  wealthy  people  and  received  large  orders. 
Nothing  should  be  overlooked,  for  everything  counts.    The  point 


is  that  it  is  the  man  who  is  "on  the  job"  constantly — the  man  who 
is  alert  to  every  opportunity — who  is  going  to  reap  the  largest  and 
most  profitable  trade  harvest  this  year. 

Optimism  and  confidence  are  great  factors  in  success,  but  these 
are  often  attributes  of  the  lazy  and  indifferent  man.  Right  action, 
however,  combined  with  confidence  and  optimism  will  always  win 
out.  There  must  be  good,  straightforward,  sincere  application  and 
effort,  to  become  an  individual  factor  in  the  business  world — in 
other  words,  to  enable  one  to  stand  above  his  fellows  in  the  mer- 
cantile world. 


THE  right  of  a  manufacturer  of  a  patented  product  to  exercise 
full  control  over  its  merchandising  was  established  in  a  most 
impressive  way  in  the  decision  handed  down  by  the  United  States 
Circuit  Court  of  Appeals  in  the  case  of  the  Victor  Talking  Machine 
Co.  versus  R.  H.  Macy  &  Co.,  which  was  reported  in  the  news 
columns  of  last  month's  World. 

This  case  has  attracted  considerable  attention  in  the  talking 
machine  trade  because  of  the  importance  of  the  matter  at  issue, 
and  the  decision,  so  sweeping  in  its  confirmation  of  the  Victor  Co.'s 
contentions,  has  acted  as  a  virtual  stabilizer  as  far  as  eliminating 
interference  with  the  manufacturers'  right  to  regulate  the  prices 
and  conditions  on  which  his  goods  may  be  sold. 

The  observance  of  contractional  relations  between  manufac- 
turers and  their  distributing  forces  is  absolutely  necessary  in  order 
that  the  best  results  may  be  obtained  for  all  concerned. 

The  talking  machine  trade  was  one  of  the  first  to  build  its 
business  on  an  adherence  to  the  fixed  price  policy  in  merchandising, 
and  the  wisdom  of  this  policy  has  been  substantiated  by  the  great 
measure  of  success  which  has  attended  the  development  of  the 
industry  in  all  its  branches. 

Remarkable  progress  has  been  made,  thanks  to  the  loyalty  of 
the  great  army  of  distributers  and  dealers  who  have  worked  in 
harmonious  relations  with  the  great  producing  companies  who  have 
formulated  plans  for  the  manufacture  and  sale  of  their  goods. 

In  the  furtherance  of  the  price  maintenance  idea  loyalty  is 
absolutely  necessary,  for  there  are  those  in  various  parts  of  the 
country  who  seek  from  time  to  time  to  offer  standardized  goods 
at  less  than  the  established  price,  and  if  this  practice  were  counte- 
nanced to  the  least  degree  it  would  undermine  the  principle  upon 
which  the  talking  machine  industry  has  been  so  successfully  built — 
it  would  mean  a  depreciation  of  name  value,  the  lowering  in  the 
public  mind  of  the  quality  of  the  goods,  and  of  the  character  of  the 
concern  that  makes  them. 

It  will  be  observed  that  it  is  after  the  value  and  quality  of  a 
product  has  been  emphasized  and  established  publicly  and  the  de- 
mand created  from  the  public  that  the  price-cutter  steps  in  and  gets 
busy.  He  takes  the  widely-known  article  and  reduces  its  price, 
not  for  the  purpose  of  increasing  its  sale,  but  rather  to  attract  cus- 
tomers on  the  strength  of  a  bargain  price,  so  that  he  may  sell  other 
products  at  a  greater  profit  than  the  standard  price  goods. 

The  decision  in  favor  of  the  Victor  Co.,  upholding  the  price 
maintenance  principle,  will  meet  with  the  heartiest  approval.  It  is 
in  line  with  the  most  modern  conception  of  correct  merchandising. 
It  prevents  price  anarchy ;  it  insures  the  distributer  and  the  dealer 
a  fair  income,  and  protects  the  public  against  unfair  treatment. 

The  selling  rules  which  have  governed  the  talking  machine  in- 
dustry have  been  wise  ones,  and  it  is  to  be  hoped  that  price  stability 
will  ever  remain  the  dominating  influence  in  the  talking  machine 
trade. 


MONTH  after  month  sees  the  talking  machine  exercising  a 
greater  influence  in  educational  fields.  Whether  in  the 
school  room,  the  concert  hall,  the  home,  or  the  church,  it  has  won 
a  commanding  position — one  that  is  absolutely  unique  in  its  power 
to  instruct  and  entertain.  College  professors,  eminent  musicians 
and  leading  men  in  all  walks  of  life,*  acknowledge  the  great  debt 
that  is  due  the  talking  machine  as  a  factor  in  disseminating  a 
knowledge  of  music  in  all  its  forms  and  as  a  valuable  aid  in  all 
kinds  of  educational  campaigns.  The  news  columns  of  the  daily 
papers  tell  of  the  part  the  talking  machine  is  playing  in  everyday 
life.  The  paragraphist  has  been  compelled  to  shelve  his  puns  about 
the  talking  machine,  for  it  has  won  by  sheer  merit  an  unassailable 
position  in  the  esteem  of  all  interested  in  the  musical,  social  and 
literary  uplift  of  our  people. 


THE  TALKING  MACHINE  WORLD. 


9 


Of  course,  this  recognition  would  not  be  possible  were  it  not 
for  the  tireless  work  of  our  great  manufacturers  and  inventors, 
who  have  so  developed  and  perfected  the  talking  machine  that  it 
has  compelled  appreciation  by  reason  of  its  merits.  That  the  ten- 
dency in  the  manufacturing  field  is  upward  and  onward  goes  with- 
out saying.  It  is  an  American  trait,  in  the  manufacturing  field  at 
least,  not  to  rest  on  laurels  won,  but  rather  to  aim  for  new  accom- 
plishments. This  is  the  foundation  upon  which  new  and  greater 
fame  is  built. 


THERE  are,  unfortunately,  not  a  few  people  who  have  no  idea 
of  the  general  value  to  the  community  of  efficiency  in  all 
private  undertakings  and  affairs.  They  have  no  conception  of  the 
widespread,  indirect,  community  benefits  of  wealth,  wherever 
owned.  Distinguished  men,  leaders  in  public  life  and  acting- 
guides  to  social  progress,  have  been  known  to  declare  that  the 
economies  of  certain  modern  methods  of  production  were  of  small 
value  because  the  benefits  were  absorbed  in  a  few  large  fortunes. 
This  idea  is  at  the  bottom  of  much  of  the  antagonism  to  large 
organizations ;  a  brief  that  even  though  they  are  more  efficient, 
the  efficiency  benefits  only  a  few.  But  the  progress  of  the  world 
is  made  by  the  changes  in  methods  which  enable  a  given  task  to 
be  performed  in  less  time  than  before,  so  that  either  the  volume 
of  a  given  product  may  be  increased,  or  a  portion  of  the  labor 
previously  employed  may  be  transferred  to  other  purposes.  The 
community  is  interested  in  the  multiplication  of  products ;  the  more 
there  are  the  greater  the  general  distribution  will  be,  and  the  more 
capital  is  accumulated  and  used  in  production,  and  the  more 
effective  the  organization  of  industry  is  made,  the  greater  the  sup- 
ply of  products  will  be.  Every  economic  achievement  has  its  final 
result  in  more  products. 

We  deplore  the  destruction  of  property  and  the  waste  of  energy 
in  the  war  because  we  see  it  acting  as  a  check  upon  production, 
raising  the  cost  of  necessaries  and  halting  the  progress  of  the  world 
and  yet  the  waste  of  inefficiency,  of  mismanagement,  of  failure  to 
use  the  most  effective  agencies  and  methods,  is  as  real  a  hindrance 
to  social  progress  as  the  wastage  of  war. 


AS  The  World  closes  this  month,  the  executive  committee  of 
the  National  Talking  Machine  Jobbers'  Association  is  hold- 
ing its  mid-winter  meeting  in  New  York,  the  dates  set  being  Feb- 
ruary 14  and  15,  when  a  number  of  important  matters  are  to  be 
up  for  consideration,  particularly  the  suggestion  made  at  the  last 
conventions  of  the  music  trade  associations,  that  the  Talking 
Machine  Jobbers'  Association  should  be  represented  in  a  national 
body  called  a  Music  Trade  Chamber  of  Commerce. 

What  action  will  be  taken  is  not  known  at  this  writing,  but  the 
merging  of  associations  has  not,  as  far  as  we  can  learn,  made  a 
strong  appeal  to  the  Talking  Machine  Jobbers'  Association. 


It  is  interesting  to  note  that  the  Edison  Jobbers'  Association 
will  hold  its  sessions  in  New  York  around  the  same  time  as  their 
confreres  who  handle  the  Victor  products.  This  is  the  first  time 
in  some  years  that  the  jobbers  handling  the  lines  of  two  of  the 
leading  talking  machine  manufacturers  have  met  in  the  same  city 
at  the  same  time. 


F)ERSISTENT  advertising  has  never  yet  failed  to  pay.  This  has 
been  demonstrated  in  The  World  as  well  as  in  ihe  leading 
trade  paper  in  every  industry.  The  article  advertised  must,  of 
course,  have  merit,  must  be  truthfully  exploited,  and  when  backed 
by  an  enterprising  organization,  success  is  inevitable.  Pertinent  to 
this  subject  a  little  talk  which  appeared  recently  in  Agricultural 
Advertising  conveys  a  moral  worth  considering: 

"Do  not  get  the  idea  that  advertising  you  do  in  your  local  ter- 
ritories is  not  helpful.  Do  not  get  the  idea  the  advertising  of  the 
manufacturer  is  not  helpful.   It  works  sometimes  like  this: 

"Out  here  in  Minnesota  you  have  lots  of  snow.  Each  indi- 
vidual flake  of  snow  amounts  to  little.  Taking  the  flakes  together 
they  stretch  a  wide  blanket  across  the  State — a  task  of  gigantic 
magnitude  if  put  up  to  one  snowflake. 

"Advertising  works  like  this.  Each  little  advertisement  reaches 
a  few  persons,  and  each  succeeding  advertisement  reaches  a  few 
more,  and  pretty  soon  you  have  leavened  the  territory  you  are 
covering  with  a  knowledge  of  your  goods. 

"This  is  the  kind  of  assistance  and  co-operation  you  dealers 
have  a  right  to  expect  from  manufacturers  you  represent.  When 
you  get  it,  you  will  find  the  public  will  not  seem  so  distant  nor 
hard  to  get  at.  By  co-operation,  manufacturers  and  dealers  are 
achieving  splendid  results. 

"General  advertising  is  like  a  great  national  business  card 
handed  to  customers  and  prospects  before  you  call  on  them.  You 
see  actual  traceable  results  of  this  advertising  whenever  you  call 
on  a  man  and  he  says,  Yes,  I  know  your  proposition,  and  I  am 
glad  to  hear  you  are  handling  it  in  this  territory.'  " 


THE  reintrodnction  recently  in  the  House  of  Representatives  of 
the  Stevens-Ayres  Bill,  with  a  number  of  important  amend- 
ments incorporated,  has  aroused  new  interest  in  the  efforts  being 
made  by  a  large  body  of  manufacturers  and  merchants  in  the  talk- 
ing machine  and  other  trades  throughout  the  countrv  to  have  this 
measure,  to  establish  a  system  of  standard  one-price,  one  value 
goods,  passed  by  Congress.  Some  of  the  arguments  used  by  many 
opponents  of  the  Stevens  bill  were  to  the  effect  that  the  pro- 
vision for  the  maintenance  of  prices  made  no  allowance  for  price 
variations  due  to  transportation  charges.  This  is  now  overcome. 
The  amended  bill  specifically  permits  discounts  for  cash  and  for 
quantity  and  allowances  covering  costs  of  transportation. 


YOU  can  buy  the  same  goods  at  many  places.    Some  of  these  places 
are  larger  or  smaller,  but  they  all  sell  the  SAME  goods.  Why  do  you 
PREFER  to  go  to  ONE  ? 

It  is  because  of  the  service.  It  is  because  YOUR  desires  are  not  only 
anticipated  but  are  properly  cared  for  in  the  most  efficient  manner. 

And  the  second  paragraph  explains  why 

Pearsall  Victor  Service 

has  grown  so  rapidly;  why  the  business  has  increased  by  leaps  and  bounds; 
and  why  the  number  of  dealers  now  RELYING  upon  Pearsall  Service  is 
larger  than  ever.    Why  not  join  this  class  of  fast  growing  dealers? 

Silas  E.  Pearsall  Co. 

18  West  46th  Street,  near  5th  Ave.  NEW  YORK,  N.  Y. 


10 


THE  TALKING  MACHINE  WORLD. 


LECTURES  should  BE  RECORDED.     GRAFONOLA  SUPPLIES  THE  MUSIC  AT  A  NOVEL  DANCE. 


Recorder  of  the  University  of  Pennsylvania 
Thinks  Professors'  Talks  Should  Be  Pre- 
served for  the  Benefit  of  Future  Generations. 


The  National  Biscuit  Co.,  at  Syracuse,  N.  Y.,  re- 
cently gave  a  novel  entertainment  in  the  Public 
Dancing  Academy  at  that  city,  which  it  designated 


pearance  of  the  hall  may  be  gleaned  from  the  ac- 
companying photograph,  and  the  originality  of  the 
affair  was  responsible  for  lengthy  accounts  in  the 


(Special  to  The  Review.) 

Philadelphia,  Pa.,  January  31. — Recorder  George 
E.  Nitzsche,  of  the  University  of  Pennsylvania, 
has  suggested  the  advisability  of  making  talking 
machine  records  of  lectures  and  talks  given  by  the 
university  professors  and  filing  these  records  in  the 
university  archives  to  be  used  in  instructing  future 
undergraduates.  In  this  way  generation  after  gen- 
eration of  students  would  receive  the  benefit  of 
hearing  verbatim  the  lectures  of  prominent  authori- 
ties in  all  branches  of  learning,  even  though  those 
authorities  might  be  no  longer  living.  Recorder 
Nitzsche  also  suggests  that  moving  pictures  of  del- 
icate operations  performed  in  the  university  hos- 
pital should  be  made  for  the  benefit  of  medical 
students  all  over  the  world. 

The  idea  of  recording  college  lectures,  if  carried 
out  to  an  ultimate  degree,  would  make  possible  a 
college  in  the  future  with  no  faculty  save  a  battery 
of  talking  machines  and  an  attendant  to  wind  them 
up  and  change  the  records  as  the  different  classes 
were  in  session. 


CLINTON  CO.  HAS  NEW  DEPARTMENT. 

Purchases  Business  of  the  Hartford  Phono- 
graph Co.  and  is  Building  Up  a  Good  Trade 
in  Talking  Machines  and  Records. 


Decorated  Hall  in  Which  Dance  Was  Held  in  Syracuse. 

as  an'  advertising  dance.  The  decorations  con-  local  newspapers.  All  of  these  accounts  referred 
sisted  of  its  own  advertisements  and  the  music  to  the  important  part  played  by  the  Grafonola  in 
consisted  of  Prince's  Orchestra,  through  the  me-  the  evening's  enjoyment  and  the  success  of  the 
dium  of  a  Columbia  Grafonola.    The  attractive  ap-  affair. 


(Special  to  The  Talking  Mr  -hine  World.) 

Hartford,  Conn.,  February  10. — The  A.  B.  Clin- 
ton Co.,  piano  dealer  at  231  Asylum  street,  has 
purchased  the  stock  and  good  will  of  the  Hart- 
ford Phonograph  Co.  and  has  opened  a  talking 
machine  department  in  its  salesrooms.  The  Main 
street  store  of  the  Hartford  Co.  will  be  discon- 
tinued and  the  Hartford  name  will  not  be  used, 
as  the  prestige  of  the  Clinton  Co.  is  sufficient  to 
warrant  an  excellent  business.  Two  handsomely 
appointed  demonstration  rooms  and  a  large  rec- 
ord department  have  been  installed  on  the  main 


floor  of  the  piano  store,  and  an  exhibit  of  Victor 
Victrolas  is  located  on  the  balcony.  A  special 
wagon  delivery  service  has  been  inaugurated  for 
the  benefit  of  the  talking  machine  trade  to  insure 
prompt  and  safe  delivery  of  machines.  The  Clin- 
ton .Co.  reports  that  the  new  line  is  showing  splen- 
did results  already. 


W.  L.  Rhein,  of  Belleville,  111.,  has  entered  the 
talking  machine  business  and  has  arranged  to  han- 
dle the  Columbia  line.  Mr.  Rhein  has  conducted  a 
piano  store  for  several  years  in  Belleville. 


ENTERS  TALKING  jWACHINE  WORLD. 

(Special  to  The  Talking  Machine  World.) 
Columbia,  Mo.,  February  8. — The  Parker  Furni- 
ture Co.,  one  of  the  old  conservative,  high-class 
furniture  houses  in  this  city,  has  entered  the  talk- 
ing machine  field  and  has  been  doing  well  with  the 
line  of  Vitanolas,  and  recently  signed  up  the  Co- 
lumbia Co.    D.  B.  Robnett  is  department  manager. 


The  Piano  and  Talking  Machine  Exchange  has 
been  opened  in  the  Leigh  Block,  Augusta,  Me.  C. 
K.  O'Brien,  a  well-known  pianist,  is  the  manager. 


Cabinet  No.  19  with 
Victrola  IX 


Originators  of  the  Felt-Lined  Cabinet 
Avoid  Inferior  Imitations. 

Two  Big  Sellers 

of  the 

Big  Selling  Line 

The  two  SALTER  FELT-LINED  Cabinets 
that  lead  today  and  have  always  been  our 
biggest  sellers  are  the  two  styles  shown 
here. 

The  Victor  Victrola  IX 

in  combination  with  Salter  Cabinet  No.  19 

is  always  especially  attractive  to  the  buyer. 
In  design  and  finish  the  cabinet  is  in  perfect 
harmony  with  the  machine.  The  felt-lined 
compartments  afford  ample  protection  for 
records.  Built-up  top  holds  machine  firmly 
in  place. 

The  Columbia  "Favorite" 

is  handsomely  supplemented  by  the  Salter 
Cabinet  No.  112,  made  especially  for  this 
machine,  and  is  a  perfect  match  in  everyway. 
Built-up  top  holds  machine  firmly  in  place. 

Salter  Cabinets 

are 

Quality  Cabinets 

Send  for  complete  catalogs 


Cabinet  No.  112  with 
Columbia  "Favorite" 


SALTER  MFG.  COMPANY. 


337-39  N.  Oakley  Blvd. 


John  F.  Mortensen,  President 


CHICAGO 


THE  TALKING  MACHINE  WORLD. 


11 


The  closer  the  competition,  the  surer  the  sale; 
because  the  closer  the  competition,  the  closer  the 
comparison.  If  everyone  made  comparisons  be- 
fore buying,  everyone  would  buy  Columbia 
instruments.  It  is  the  rare  exception  for  Columbia 
product  to  lose  out  in  competitive  sale. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


THE  VICTOR  EDUCATIONAL  DEPARTMENT  MEETS. 


Members  of  This  Department,  Working  in  Eve 
Plan  for  Enlarging  the  Usefulness  of 


ry  Section  of  the  Country,  Gather  at  Camden  to 
the  Victrola  in  the  Public  Schools. 


The  mid-winter  meeting  of  the  traveling  repre- 
sentatives of  the  Victor  educational  department 
was  held  at  the  Victor  office  in  Camden,  January 
3  to  8.  The  week's  meeting  proved  to  be  the  most 
interesting  in  the  entire  history  of  the  department. 
In  the  past  five  years  trained  Victor  representa- 
tives— teachers,  supervisors  and  musicians — have 
been  sent  throughout  the  country  to  assist  the  dealer 
and  primarily  to  help  the  teachers.  The  director  of 
the  department,  Mrs.  Frances  E.  Clark,  called  in 
the  various  representatives  from  California,  Ne- 
braska, Iowa,  Minnesota,  Illinois  and  Ohio.  Mrs. 
Clark,  who  believes  that  each  representative  should 
be  thoroughly  equipped  in  every  branch  of  school 
work,  arranged  an  interesting  series  of  model  dem- 
onstrations in  the  public  schools  of  Camden  and 
Merchantville.  Members  of  the  department  gave 
model  programs  to  primary,  intermediate,  grammar 
and  high  school  grades,  illustrating  every  branch 
jpi  school  work.  Another  interesting  session  was 
spent  under  the  guidance  of  Miss  Ruth  Burchenal, 
of  New  York,  in  going  through  the  familiar  folk 
dances  as  well  as  the  old  English  country  dances, 
records  of  which  have  recently  been  made  under 
the  direction  of  Cecil  Sharp,  the  English  expert. 
These  old  dances,  by  the  way,  will  be  extensively 
used  this  year  in  the  many  observances  of  the 
Shakespeare  tercentenary.  In  round  table  confer- 
ences the  Victor  educational  work  was  analyzed 
and  many  new  plans  which  will  add  greatly  to  the 
Victor  prestige  were  discussed. 

Among  the  social  diversions  was  the  concert  of 
the  Boston  Symphony  Orchestra,  with  a  Victor 
artist,  Mme.  Melba,  as  soloist,  and  the  department's 
banquet  at  the  Ritz  Carlton,  Philadelphia.  The 
week's  meeting  closed  with  an  interesting  event 
which  was  attended  by  officials  and  representatives 
of  every  department  of  the  Victor  Co.  Everett  E. 
Worthington  gave  a  brief  resume  of  the  year's 
Victor  woTk  at  the  Panama-Pacific  Exposition. 


This  interesting  talk  was  followed  by  a  lecture  by 
Branson  M.  DeCou  upon  the  "Art  of  the  Exposi- 
tion." Mr.  DeCou,  always  genial  an!  substantial, 
illustrated  his  talk  with  beautiful  colored  slides 
made  from  his  own  photographs  of  the  big  fair. 
This  lecture  recital  has  formed  a  regular  part  of 
Mr.  DeCou's  recent  educational  campaign  and  is 
in  great  demand  in  the  schools  everywhere. 

The  educational  representatives  left  for  their 
various  fields  of  labor  with  the  knowledge  that 
3,100.  cities  and  towns  now  use  the  Victor  as  a 
regular  part  of  school  equipment.  This  year  much 
of  the  educational  work  will  be  extended  to  schools 
which  already  have  Victors,  bringing  to  their  at- 
tention the  many  wonderful  new  educational  rec- 
ords now  available. 


EDISON  JOBBERS  TO  MEET. 

Association  Will  Hold  Its  Annual  Meeting  at 
the  Knickerbocker  Hotel,  New  York,  Febru- 
ary,14,  15,  16 — Dealers'  Convention  Coming. 


The  Edison  Jobbers'  Association- will  hold  its:  an- 
nual meeting  at  the  Knickerbocker  Hotel,  New 
York  City,  February  14,  15  and  16. 

Two  days  of  the  convention  will  be  devoted  to 
executive  business,  when  the  annual  election  of  of- 
ficers will  take  place  and  the.  matter  of  a  definite 
date  for  the  dealers'  convention  will  come  up  for 
discussion.  The  present  indications  are  that  this 
meeting  will  be  held  some  time  in  May.  Wednes- 
day, the  16th,  will  be  taken  up  by  lectures  on  sales 
promotion  work.  After  the  close  of  the  meetings 
in  New  York  the  association  will  journey  out  to 
the  Edison  works  at  Orange,  where  they  will  be 
accorded  an  informal  reception. 


JOIN  BLACKMAN  TRAVELING  STAFF.   RESOLUTIONS  ON  COL.  BILL'S  DEATH. 


The  Blackman  Talking  Machine  Co.,  New  York, 
Victor  distributer,  has  added  to  its  staff  of  travel- 
ing representatives  Alexander  J.  Wilkins  and 
James  H.  Giles.  They  will  succeed  Messrs.  Burn- 
ham  and  Reinhard,  who  severed  their  connection 
with  the  company  last  week. 

Mr.  Wilkins  is  well  known  in  the  Victor  trade, 
having  been  associated  with  the  Blackman  Talking 
Machine  Co.  several  years  ago,  and  more  recently 
being  a  member  of  the  Victor  staff  of  Frederick 
Loeser  &  Co.,  Brooklyn,  N.Y.  Mr.  Giles  is  well  versed 
in  talking  machine  merchandising,  having  been 
connected  with  the  Musical  Instrument  Sales  Co. 
and  the  Sonora  Phonograph  Corp.,  New  York. 


HERCULES  CO.  MOVES. 


The  Hercules  Talking  Machine  Supply  Co.,  han- 
dling talking  machine  motors,  tone  arms,  turn- 
tables, etc.,  and  formerly  located  at  611  Broad- 
way, moved  on  February  8  to  32  Union  Square 
East,  New  York,  near  Sixteenth  street. 


Press  Club  and  Republican  Club  Prepare  Reso- 
lutions of  Sympathy  on  Death  of  the  Late 
Editor  of  The  Talking  Machine  World. 

The  "Old  Guard"  of  the  New  York  Press  Club 
is  preparing  resolutions  of  sympathy  and  con- 
dolence on  the  death  of  the  late  Col.  Edward  Ly- 
man Bill,  editor- and  publisher  of  The  World. 
The  resolutions,  suitably  engraved,  will  be  pre- 
sented to  Mrs.  Bill  as  a  token  of  the  esteem  and 
affection  which  the  members  of  the  Press  Club  had 
for  Colonel  Bill,  who  at  one  time  was  president  of 
the  club. 

The  Republican  Club  of  this  city  also  appointed 
a  committee  consisting  of  Richard  W.  Lawrence, 
C.  Alfred  Wagner  and  Carl  C.  Conway  to  prepare 
a  memorial  to  his  memory. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE  SE- 
CURE IF  THE  STEVENS  BILL  PASSES  THE 
NEXT  CONGRESS. 


Doehler  Die-Cast 

means  a  more  perfect  and  more  economical  production 
of  talking  machine  parts  than  when  machine-finished 

Doehler  Die-Cast  Talking  Machine  parts  can  be  produced  faster 
than  you  can  use  them. 

When  castings  are  delivered  they  will  have  all  holes,  slots,  etc.,  accurately- 
located,  and  a  smooth  surface  ready  for  buffing,  polishing,  plating  or  enameling. 
Send  us  blue  prints  or  models  of  parts,  and  let  us  tell  you  what  the  actual 
cost  will  be  to  have  them  Doehler  Die-Cast.   Write  for  our  literature. 

BROOKLYN.  NY. 


Producers  of  Die-Castings  In  Aluminum.  Zinc,  Tin,  and  Lead  Alloys 
Also  manufacturers  of  Die-Cast  Babbitt  Bearings  and  Babbitt-Lined  Bronze  Bearings 


12 


THE  TALKING  MACHINE  WORLD. 


nphant— 


"  .  .  .  impossible  to  distin- 
guish between  the  singer's  liv- 
ing voice  and  its  Re-Creation 
by  the  musical  instrument 
that  bears  the  stamp  of  Edi- 
son's genius,"  says  the  musical 
critic  of  the  Boston  Herald,  of 
a  recent  Edison  tone  test 
recital. 


The  instrument  was  the 


JACQUES  URLUS 
Greatest  of  Wagnerian  tenois,  matching  his  voice  with  its  Re-Creation 
by  the  New  Edison  Diamond  Disc  Phonograph — Official  Laboratory 
Model. 


New 
Edison 
Diamond 
Disc 
Phonograph 


The  One  Instrument  in 
all  the  World  capable  of 
sustaining  such  a  test 
with  any  artist. 


J     Its  Music  Is  Music — the  living  voice  engraved  upon  a  disc  and  jj 

made  to  respond  with  all  the  humanness  of  life  itself.    In  the  J 

words  of  the  Denver  Times,  " .  .  the  great  broad  vision  of  the  j 

subject  without  a  hint  of  anything  which  tended  to  drag  it  down  ■ 

I     from  its  artistic  plane."  | 

I     Edison  Tone  Test  Recitals  Are  Convincing  Cultured  and  1 

1     Critical  Music  Lovers  That  Here  Is  A  New  Art—  1 


MUSIC  RE-CREATION 


THE  TALKING  MACHINE  WORLD. 


13 


Re-Creation  Is  On  Every  Lip 


1  JVhat  is  it? 

|  Let  those  say  who  know,  who  speak  with  authority  and  with 

■  unbiased  tongue: 

■  "That  Thomas  A.  Edison  has  com- 
[H  pletely  mastered  the  art  of  reproducing 
Hj  the  human  voice  was  demonstrated  by 

■  a  tone  test  recital  before  a  large  audi- 
W  ence  of  music  lovers  and  critics  in  the 
K  Victoria  Theatre  last  night.  It  was 
jj  difficult  for  many  to  believe  that  the 

■  instrument  was  a  stock  phonograph  in- 
jjj  tended  solely  for  the  home  and  that 
Bj  this  instrument  should  be  able  to  fill 

■  an  entire  theatre.  .  .  ." 
-g  Globe  Democrat,  St.  Louis,  Mo. 

■  "Edison  has  found  the  way  to  a  perfect 

■  reproduction  of  musical  sound.  .  .  ." 
M  Evening  Wisconsin,  Milwaukee,  Wis. 

■  "The  experiments,  which  included  the 

■  sudden  halting  of  the  phonograph  or 

■  the  singer  so  that  the  audience  could 
§B  not  tell  whether  one  or  the  other  was 

■  producing  the  song,  evoked  consider- 
W  able  comment.  . 

B  Philadelphia  Inquirer,  Philadelphia, Pa. 

■  "The  two  voices  were  so  identical  that 

■  when  one  or  the  other  was  stopped,  it 
jjj  was  impossible  to  detect  it  in  the  audi- 
M  ence.  It  was  one  of  the  most  unique 
jj  and  wonderful  recitals  of  its  kind  ever 
M  given.  In  the  audience  were  Cleveland's 
jj  most  cultured  musicians.  .  .  .  Never 
H  before  had  the  audience  heard  such  a 
jj  comparison." 

■  Cleveland  Leader,  Cleveland,  Q. 


MARIE  RAPPOLD 
Metropolitan  Opera  Company,  testing  the  Re-Creation  of  hei  voice 
by  the  New  Edison  Diamond   Disc  Phonograph — Official  Laboratory 
Model. 


Regardless  of  the  combination  of  singer,  record  and  instrument, 
the  effect  is  always  the  same.  The  records  and  Phonographs  used 
are  identical  with  those  sold  by  all  Diamond  Disc  dealers. 
The  singers  have  no  special  qualifications  for  the  work  beyond 
their  recognized  abilities  as  artists  of  the  first  rank.  Ask  us 
for  the  date  of  the  next  tone  test  recital  near  you.  Go  hear  it 
and  be  your  own  judge. 

We  will  consider  a  few  more  high  class  dealers.    Write  us  for  particidars.    Address  your  inquiry  to 


THOMAS  A.  EDISON,  Inc.,  279  Lakeside  Ave.,  Orange,  N.  J. 


14 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  February  8.— With  the  passing 
of  the  first  month  of  1916  the  observant  talking 
machine  dealer  can  discern  ample  signs  of  a  splen- 
did year.  January  practically  everywhere  has  been 
productive  of  good  sales  and  there  has  been  an 
unusually  widespread  interest  on  the  part  of  pro- 
spective purchasers  which  is  a  good  augury.  Said 
one  large  distributer  anent  the  situation :  "It  looks 
to  us  very  much  as  if  there  can  be  double  business 
done  by  every  talking  machine  concern  in  New 
England,  and  that  all  this  can  be  accomplished 
without  greatly  increasing  efforts.  In  an  article  I 
read  lately  on  the  talking  machine  business  it  stated 
that  if  the  dealer  had  his  eyes  open  it  was  just 
about  impossible  for  him  to  dodge  the  business 
that  would  come  his  way ;  and  we  might  truth- 
fully say  that  there  are  some  dealers  who  close 
their  eyes  to  the  many  advantages." 
One  Hundred  Per  Cent.  Columbia  Increase. 

Manager  Arthur  C.  Erisman,  of  the  local  head- 
quarters of  the  Columbia  Graphophone  Co.,  makes 
the  creditable  statement  that  he  has  just  closed 
the  first  month  of  the  new  year  with  considerably 
more  than  100  per  cent,  increase  in  business ;  and 
when  this  is  compared  with  January  of  a  year 
ago,  even  then  a  large  month,  this  increase  is 
"some  figures."  Manager  Erisman  adds  that  there 
are  sufficient  orders  on  file  at  the  present  time  to 
take  the  entire  allotment  of  machines  that  he  can 
get  from  the  factory  for  the  next  four  months. 
Additional  orders  are  piling  in  and  are  being  filed 
in  their  rotation,  to  be  filled  accordingly.  Deal- 
ers continue  to  telegraph  and  write  for  machines 
that  have  been  ordered  perhaps  only  two  weeks, 
and  they  cannot  seem  to  understand  why  there 
should  be  any  delay,  not  realizing  the  enormous  in- 
crease in  the  Columbia  business. 
Afternoon  Teas  at  Harvey's  Attract  Public. 

The  newly  enlarged  Victor  and  Edison  depart- 
ments of  the  C.  C.  Harvey  Co.,  at  144  Boylston 
street,  are  proving  exceedingly  popular  these  days, 
due  in  large  measure  to  the  innovation  introduced 
by  Manager  Francis  T.  White.  This  innovation  is 
no  less  than  the  holding  of  afternoon  teas  on  Tues- 
days and  Fridays.  While  invitations  have  been 
widely  sent  out  to  the  Harvey  Co.'s  large  clientele, 
everybody  who  happens  along  is  made  welcome, 
and  the  visitors,  are  privileged  to  enjoy  really  three 
treats — listening  to  the  best  of  music  on  the  Edison 
machines  and  the  Victrolas,  partaking  of  refresh- 
ments and  feasting  their  eyes  on  the  superb  view 


across  Boston  Common  and  down  Tremont  street. 
Moreover,  the  rooms  themselves  are  so  attractive 
that  one  'instantly  feels  the  influence  of  an  artistic 
and  comfortable  environment. 

Narrow  Escape  from  Serious  Fire. 

A  destructive  fire  in  the  Tremont  Theatre  on  the 
afternoon  of  Sunday,  January  23,  might  have  re- 
sulted seriously  for  the  Eastern  Talking  Machine 
Co.,  at  177  Tremont  street,  and  the  Columbia 
Graphophone  Co..  at  174  that  same  thoroughfare. 
The  rear  entrance  to  the  Eastern's  establishment 
opens  onto  an  alley,  directly  opposite  to  which  is 
the  stage  door  of  the  theatre,  a  distance  of  only 
a  few  feet,  and  it  was  the  stage  that  suffered  all 
the  damage,  this  being  practically  destroyed.  Sev- 
eral of  the  Eastern's  employes  were  among  the 
first  to  discover  the  fire,  and  the  fire  brigade  of 
the  house  quickly  got  two  lines  of  hose  at  work 
from  the  windows  of  the  Eastern's  building.  The 
boys  stood  at  their  post  until  all  danger  was  past. 
The  Eastern  establishment,  fortunately,  suffered 
no  damage,  not  even  from  smoke.  Similarly,  the 
Columbia  store  escaped  serious  loss.  Manager 
Erisman,  who  resides  in  Cambridge,  was .  advised 
of  the  fire  by  telephone  from  the  Herald  office, 
which  is.  close  by,  the  information  being  that  there 
was  absolutely  no  chance  of  saving  the  entire 
block,  as  the  back  of  the  Columbia  store  is  sep- 
arated from  the  foyer  of  the  theatre  only  by  a 
twelve-foot  passage.  Mr.  Erisman  hurried  into 
the  city  and  found  that  the  Boston  fire  department 
already  was  doing  effective  work  from  the  top  of 
the  Columbia's  building.  A  small  amount  of  water 
trickled  into  the  basement  of  the  store,  but  at  a 
point  where  there  was  no  stock.  Manager  Eris- 
man feels  that  the  Columbia  store  was  saved  by 
the  presence  of  the  fire  curtain,  which  confined 
both  fire  and  smoke  to  the  stage  and  allowed  the 
firemen  to  enter  the  body  of  the  house,  from  which 
they  were  able  to  fight  the  fire  most  effectually. 
Aeolian-Vocalion   Progress  in  Boston. 

Manager  R.  F.  Hibshman,  of  the  Vocalion  Co. 
of  Boston,  is  highly  pleased  with  the  reception 
given  the  company's  Aeolian-Vocalion,  which  was 
introduced  to  this  city  about  a  month  ago.  That 
the  selection  of  warerooms  at  190-192  Boylston 
street  was  a  most  fortunate  one  these  few  weeks 
have  amply  proved.  Everything  about  the  interior 
is  so  attractive  and  comfortable  that  passers-by 
eagerly  enter  to  get  a  pleasant  welcome  either 
from  Manager  Hibshman  in  person  or  from  his 
courteous  staff.  The  house  has  done  some  extensive 


advertising  in  the  daily  papers,  and  this  has  played 
a  big  part  in  directing  attention  to  the  store  Md 
its  various  styles  of  machines. 

More  Room  for  Dictaphone  Department.- 

Owing  to  the  increased  business  of  the  Dicta- 
phone department  of  the  Columbia  Graphophone 
Co.,  Manager  Erisman  has  found  it  necessary  to 
move  this  branch  of  the  business  from  the  space 
it  occupied  on  the  second  floor  to  three  separate 
office  rooms  on  the  sixth  floor  of  the  building, 
these  having  been  especially  secured  for  this  pur- 
pose. By  this  change  the  second  floor,  with  the 
exception  of  the  space  used  by  the  bookkeeping 
department,  is  now  given  over  entirely  to  the  sale 
and  exhibit  of  machines,  and  it  will  not  be  long 
before  it  will  be  necessary  to  utilize  the  entire 
floor  for  this  purpose.  Manager  Atwell,  of  this 
department,  was  able  to  show  a  430  per  cent,  in- 
crease over  the  corresponding  month  last  year, 
and  says  he  looks  for  a  500  per  cent,  increase  in 
his  department  this  current  year. 

Report  Most  Prosperous  Business. 

Business  at  the  Boston  headquarters  of  the  Par- 
dee-Ellenberger  Co.,  Inc.,  26  Oliver  street,  is  mak- 
ing marked  headway.  Manager  F.  H.  Silliman  says  : 
"We  have  just  closed  a  very  successful  year  and 
our  business  is  increasing  more  rapidly  at  this 
time  than  ever  before."  The  Boston  headquarters 
has  just  received  from  the  Edison  factory  some 
of  the  Model  C  $250  disc  phonographs  in  English 
brown  finish,  which  bid  fair  to  be  splendid  sellers. 
The  first  shipment  of  this  style  was  disposed  of 
very  quickly,  and  another  consignment  ordered.  s 
Eastern  Co.  Want  More  Stock. 

The  Eastern  Talking  Machine  Co.'s  establish- 
ment reports  a  distinct  shortage  of  goods,  which 
indicates  a  heavy  demand  for  outfits  both  in  ma- 
chines and  records.  Callers  at  the  Eastern  head- 
quarters lately  have  included  Fritz  Kreisler  and 
M.  Journet,  both  Victor  artists,  who  have  lately 
given  concerts  here. 

Close  Fine  January  Business. 

The  January  business  done  by  the  talking  ma- 
chine department  of  the  Henry  F.  Miller  Co.  was 
considerably  larger  than  that  of  the  same  month 
in  1915.  Manager  Warren  Batchelder  had  quite 
a  busy  time  of  it,  and  in  these  few  weeks  many 
new  customers  have  been  added  to  the  list  of 
Victor  enthusiasts.  The  year  promises  well  for 
this  department  of  the  Henry  F.  Miller  Co. 
Edison  Tone-Test  Recitals. 

Miss  Helen  Clark  and  Arthur  Walsh,  both  Edi- 


Ask  any  man  or  woman  who  heard 
Christine  Miller  sing  in  comparison 
with  Edison's  Re-Creation  of  her  voice 

OVER  1800  New  Haven  music  lovers  witnessed  this  remarkable 
tone  test  at  Shubert  Theatre,  Monday  night,  Jan.  31,  1916.  Not 
one  could  distinguish  the  living  and  breathing  Christine  Miller's  voice 
from  Edison's  laboratory  Re-Creation  of  that  self  same  voice. 

THE 

EDISON 

Diamond  Disc 

This  new  Edison  invention  accomplishes  the  Re-Creation  (not  repro- 
duction) of  all  forms  of  music.    May  we  prove  it  to  you? 

Ask  for  anything.  ^Ask  for  the  most  difficult.  ence  between  a  Stradivarius  and  a  Guarnerius. 
Ask  for  violin  and  piano  .^-Creations.  Let  '  Over  one  thousand  wonderful  examples  of  this 
us  show  you  on  the  Diamond  Disc  the  differ-     new  art  now.    New  selections  on  sale  weekly. 

THE  PARDEE-ELLENBERGER  CO.,  Inc. 

BOSTON,  MASS.  NEW  HAVEN,  CONN. 


THE  TALKING  MACHINE  WORLD. 


15 


THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND— (Continued  from  page  14). 


son  artisrs,  gave  a  most  successful  tone  test  recital 
last  week  at  the  opening  of  the  new  talking  ma- 
chine department  of  the  R.  H.  White  Co.'s  large 
department  store.  Previous  to  coming  to  Boston 
these  artists  gave  a  successful  recital  at  the  Edison 
phonograph  department  of  the  Meekins,  Packard 
&  Wheat  Co.'s  Springfield  store,  subsequently 
giving  another  recital  at  the  Worcester  store  of 
the  Barnard,  Sumner  &  Putnam  Co.  All  of  these 
recitals  did  much  to  acquaint  the  public  with  the 
possibilities  of  the  Edison  Diamond  Disc  machines. 
To  Resume  Its  Festive  Gatherings. 

The  Boston  Talking  Machine  Club,  now  that  the 
holiday  rush  is  over,  is  to  resume  its  festive  gath- 
erings, and  a  dinner  is  being  planned  for  March. 
This  will  be  good  news  to  the  enthusiastic  members 
who  are  anxious  to  see  the  club  make  a  successful 
record  for  itself.  The  bowling  teams,  too,  are 
taking  on  a  new  lease  of  life  and  the  alleys  are 
again  the  rendezvous  of  a  large  contingent  of  talk- 
ing machine  men. 

Additions  to  Columbia  Sales  Staff. 

Several  additions  to  the  staff  of  the  Columbia 
Graphophone  Co.  have  been  made  lately  by  Man- 

COLUMBIA  STAFF  IN  BOSTON  DINES. 

Employes  of  the  Columbia  Graphophone  Co.  in 
That  City  Enjoy  Entertaining  Evening — 
Handsome  Watch  Presented  to  Manager  A. 
C.  Erisman — Some  Excellent  Addresses 
Made  by  Staff  Members  and  Others. 

(Special  to  The  Talking  Marliinr  Wnrlil.1 

Boston,  Mass.,  February  9. — Nearly  fifty  em- 
ployes of  the  Columbia  Graphophone  Co.  dined  a 
few  weeks  ago  at  the  Quincy  House,  and  the  eve- 
ning was  a  highly  enjoyable  one.  The  gathering 
was  addressed  by  representatives  of  the  various 
departments,  including  Manager  Arthur  C.  Eris- 
man, T.  Norman  Mason,  W.  C.  Ellsler,  J.  F.  Lus- 
comb,  Fred  R.  Erisman  and  J.  T.  Shaughnessy. 

There  was  a  musical  program,  the  contributing 
talent  including-  H.  G.  Moeller,  J.  A.  Holohan. 
Alexander  Mitaraki  Joseph  Madden  and  John 
O'Hara.  Fred  Ballou  presided  at  the  piano,  and 
one  of  the  features  was  an  athletic  exhibition  given 
by  S.  B.  Bowman. 

The  evening  proved  to  be  one  of  great  surprise 
for  Manager  Erisman,  who  is  held  in  the  highest 
regard  by  his  employes.  In  return  for  his  many 
kindnesses  and  as  a  token  of  appreciation  for  his 
efforts  in  securing  for  them  the  generous  bonus  on 
last  year's  business  (mentioned  in  The  World  of 
last  month),  he  was  presented  with  a  beautiful 
watch,  suitably  inscribed. '  The  presentation  speech 
was  made  by  Mr.  Ellsler,  and  Mr.  Erisman  ex- 
pressed feelingly  his  deep  gratitude  for  this  mark 
of  appreciation  on  the  part  of  his  staff. 


ager  Eruman.  C.  B.  Berg  is  now  a  special  sales- 
man in  the  European  record  department;  J.  B. 
McFadden  is  assistant  to  Mr.  Atwell  in  the  Dicta- 
phone department ;  Stuart  Munn  is  a  new  man  in 
the  wholesale  record  department ;  J.  Thompson 
Macdonald  has  been  added  to  the  mail  order  de- 
partment, and  Miss  Jean  D.  Murray  is  a  stenogra- 
pher in  the  Dictaphone  department. 

Some  Personals. 

George  Curstein,  of  the  Victor  Co.,  passed 
through  Boston  a  week  or  so  ago. 

S.  M.  Revness,  who  came  to  Boston  last  month  in 
the  interests  of  the  Victor  business,  is  still  in  town, 
and  is  likely  to  remain  here  for  some  time  longer. 

H.  R.  Skelton,  of  the  Edison  Co.,  who  is  always 
a  welcome  visitor  around  Boston,  where  his  home 
ij.  at  present  is  engaged  in  special  work  in  the 
New  Haven,  Conn.,  territory  of  the  Pardee-Ellen- 
berger  Co. 

H.  A.  Yerkes,  district  manager,  from  New  York, 
paid  a  two  days'  visit  to  the  Boston  offices  of  the 
Columbia  Graphophone  Co.  during  the  month.  An- 
other visitor  was  F.  E.  Goodwin,  head  of  the  Co- 
lumbia's educational  department. 

The  evening,  which  was  a  success  in  every  way, 
was  another  demonstration  of  the  fine  spirit  that 
exists  between  the  Boston  department  of  the  Co- 
lumbia Co.  and  its  employes. 

Those  sitting  around  the  board  with  Manager 
Erisman  were :  Rosa  Baer,  Fred  Ballou,  S.  B 
Bowman,  Edna  Burdick,  John  Burke,  James  Cahill, 
Marion  Cahill,  Percy  Carter,  Arthur  Collins,  Mar- 
garet Collins,  Sallie  Coombs,  Elvira  Cragin,  J.  Q 
Cragin,  H.  C.  Culberson,  Effie  A.  Dean,  R.  P.  Dins- 
more,  Edgar  Dooley,  Lillian  Dunnigan,  W.  C.  Ells- 
ler, F.  R.  Erisman,  Henry  Frye,  Elizabeth  Gar- 
rity,  Mrs.  Gilbert,  Mabel  Haley,  James  Holohan, 
Josephine  Kelly,  Bessie  Langdon,  J.  F.  Luscomb, 
R.  H.  Luscomb,  Joseph  Madden,  A.  A.  Magowan, 
T.  N.  Mason,  James  McDonald,  George  Millett, 
Frank  Mills,  Alex  Mitaraki,  John  Mitaraki,  H.  G. 
Moeller,  John  O'Hara,  Michael  Quinn,  Viola  San- 
ders, George  W.  Sharmon,  J.  T.  Shaughnessy, 
R.  C.  Sylvester,  W.  S.  Townsend,  V.  L.  Tracy.  L. 
Webber,  Stewart  Munn. 


APPEARANCES  ARE  DECEPTIVE! 

This  humorous  story  is  going  the  rounds,  and  it 
shows  not  only  the  conditions  in  the  industry  but 
offers  a  novel  way  .  of  pacifying  a  dealer  whose 
mental  condition  is  a  menace  to  the  nation.  A 
dealer  who  paid  some  money  for  machines,  but 
didn't  get  them,  called  on  the  manufacturer  in  an 
angry  mood. 

The  diplomatic  sales  manager  took  him  in  charge 
and  told  him  to  go   out  and  see  the  pictures 


for  an  hour  or  two  and  then  return,  when  full  in- 
formation would  be  forthcoming. 

The  S.  M.  was  up  against  it;  there  wasn't  a  ma- 
chine in  sight;  everything  looked  dark.  When  the 
dealer  returned,  however,  he  was  shown  a  dozen 
cases  of  goods,  all  labeled,  ready  to  ship,  each  one 
bearing  his  name,  and  that  cleared  the  whole  sit- 
uation, and  he  went  away  happy.  At  least  happy 
pro  tern.,  for  the  cases  were  empty. 


ADVICE   FOR   FOREIGN  SALESMEN. 

Traveling  Representatives  in  South  America 
Must  Be  Exceedingly  Careful  Concerning 
Their  Mode  of  Living,  Habits  and  General 
Deportment  to  Sell  Goods  Successfully. 


Advice  as  to  the  choice  of  salesmen  for  Latin 
America  is  given  in  a  "Handbook  for  Export  to 
South  America,"  written  by  a  Canadian  Trade 
Commissioner  in  South  America,  and  published  by 
the  Canadian  Department  of  Trade  and  Commerce. 
It  shows  the  opinion  of  a  trade  representative  of 
a  foreign  government,  which  has  issued  a  very 
practical  handbook  on  the  technique  of  South 
American  trade  for  the  use  of  its  manufacturers. 
He  says : 

"A  salesman  going  to  a  foreign  country  should 
be  of  exemplary  habits.  This  should  be  so  obvious 
to  anyone  that  it  should  be  unnecessary  even  to 
mention  it,  but  strangely  this  point  is  often  over- 
looked ;  or  it  may  be  that  a  man  is  sometimes 
sent  abroad,  although  known  to  be  somewhat  un- 
steady, because  he  has  been  found  to  be  successful 
in  securing  orders  at  home.  To  make  such  an 
error  as  this  is  fatal. 

'Another  most  important  characteristic  is  that 
the  salesman  should  possess  a  modest  demeanor. 
A  bumptious  man,  who  will  insist  on  impressing 
upon  present  or  prospective  customers  his  own  and 
his  country's  importance,  usually  succeeds  in  an- 
tagonizing them.  Importers  in  Latin  America  have 
grown  very  tired  of  hearing  commercial  travelers 
from  the  United  States  extolling  the  superiority  of 
their  country,  its  methods  and  its  products.  It  may 
safely  be  said  that  this  failing  is  responsible  for 
their  losing  several  millions  of  business  every  year. 
A  warning  may  also  be  given  against  the  excessive 
use  of  slang.  In  South  America  it  is  of  little  avail, 
much  of  it  not  being  understood,  and  too  free  use 
is  apt  to  rob  the  conversation  of  seriousness  and 
dignity.  This  does  not  mean  that  all  American 
salesmen  are  objectionable;  many  of  them  are 
highly  educated  and  expert  in  their  business ;  but 
since  the  complaint  is  frequently  heard,  it  is  well  to 
warn  Canadian  exporters,  that  they  may  avoid 
these  mistakes."  Even  stay-at-home  salesmen  may 
find  some  good  advice  in  these  suggestions. 


George  Washington  and  BAGSHAW  NEEDLES 

lllll'll!lilti:illllllll|i|IIIIINIIII!|i!IIIIIIIIIIlllllll!ll!l!lll!llll[llllllllll[IIIIINIIIIIII]ll[  

iiiiiiiitiiiiiiiiimm  iiiiiiiiiiiiiniiiiiii  milium  mi  mimiim  i  mimiimim  in  i  imiiii  iiimiiiimmiiimmiimiiiiiiiiimiiii  urn  imimmmimiii  immiiiimmii  i  minimum  mmiiiiium  i  i  miiiimiiiiiiimii  iiiimilmimiimmiiiimiimmiimiii  iimiimiiiimmimiimiiiimiimii 

VV/HILE  George  Washington  was  the  father  of  his  country,  W.  H. 
Bagshaw  was  the  father  of  the  talking  machine  needle  industry. 

The  superb  Bagshaw-quality  is  of  the  "cannot-tell-a-lie"  quality,  being 
of  surpassing  superiority  at  every  angle  of  manufacture. 

63,000,000  in  ten  days — each  one  finished  exquisitely. 

W.  H.  BAGSHAW  Lowell,  Mass. 

Oldest  and  Largest  Manufacturer 

Established  1870 


16 


THE  TALKING  MACHINE  WORLD. 


Quick  Service 
for  Victor  Dealers 

There's  no  lost  motion  in  our  organization 
— no  red  tape  methods  in  our  order  depart- 
ment. Everybody  here  is  ready  and  eager 
to  help  you  to  do  business.  When  you 
want  something  in  the  Victor  line  right  off, 
get  in  touch  with  us. 

Telephone  to  Steinert's 

Oxford  1330 

Remember  that  we  have  the  largest  and 
most  complete  stock  of  Victor  records  in 
New  England,  and  that  it  is  yours  to 
command. 

M.  Steinert  &  Sons  Co. 

35  ARCH  STREET,  BOSTON 


EDISON  TONE  TEST  IN  MONTREAL. 

Laboratory  Experts  Give  Successful  Demon- 
stration in  That  City — New  Victor  Tungs- 
Tone  Needle  Interests  —  Berliner  Gramo- 
phone Co.  Donates  Gramophone  to  Hospital 
in  England — Other  News  of  the  Month. 

(Special  to  The  Talking  Machine  World.) 
Montreal,  Can.,  February  8. — A  recital  and 
tone  test  of  the  new  Diamond  Disc  Edison  phono- 
graph, conducted  by  L.  Bourgette  and  C.  R. 
Woods,  experts  direct  from  the  Edison  laboratory 
at  Orange,  N.  J.,  took  place  at  Layton  Bros.'  re- 
cital hall  during  the  past  month,  and  was  well 
attended. 

The  trade  are  eagerly  looking  forward  to  the 
appearance  on  the  market  of  the  Victor  tungs- 
tone  stylus,  which  it  is  expected  will  be  on  sale 
here  shortly. 

H.  S.  Berliner,  vice-president  and  general  man- 
ager of  the  Berliner  Gramophone  Co.,  Ltd.,  was  in 
New  York  recently. 

A  gramophone  with  a  large  collection  of  Victor 
records  has  been  donated  by  the  Berliner  Gramo- 
phone Co.,  Ltd.,  to  the  Moore  Barracks  Hospital. 
Shorncliffe,  England.  Some  months  ago  the  at- 
tention of  the  Berliner  Co.  was  called  to  the  fact 
that  a  number  of  convalescents  in  No.  I  Station- 
ary Hospital  France,  had,  in  writing  to  their  homes 
here,  alluded  to  the  fact  that  there  was  not  a 
musical  instrument  in  the  hospital.  On  this  being 
brought  to  the  attention  of  the  Berliner  Co.  it 
immediately  donated  a  large  Victrola  and  a  col- 
lection of  records.  This  is  not  the  first  instance 
of  this  firm's  generosity  along  these  lines,  as  it 
has  already  sent  across  to  various  hospitals  a 
number  of  Victrolas  and  collection  of  records. 

S.  Dayan,  of  Montreal,  has  patented  an  attach- 
ment for  talking  machines. 

Charles  Culross,  the  Columbia  enthusiast,  in  a 
recent  advertisement  said :  "Columbia  double  disc 
records  played  on  any  instrument  are  indeed  a  tone 
revelation  to  most  people.  Hear  one  Columbia 
record  and  you  will  never  again  be  satisfied  with 
any  tone  less  round  and  rich  and  natural.  'It 
speaks  for  itself.' " 

T.  Ramsey,  in  charge  of  the  talking  machine  de- 
partment of  J.  \Y.  Shaw  &  Co.,  reports  a  steadily 
growing  demand  for  Columbia  product. 

The  Canadian  Talking  Machine  Co.  has  regis- 
tered in  Montreal. 

Layton  Bros.,  Edison  dealers,  claim  the  Edison 
"is  a  real  magnet  when  it  comes  to  drawing  trade," 
and  have  had  their  hands  full  the  past  month  in 
supplying  the  demand.  Their  Columbia  depart- 
ment is  also  kept  on  the  move  filling  orders  for 
machines  and  records. 

VISITORS  TO  EDISON  FACTORY. 

The  Edison  organization  at  Orange,  N.  J.,  re- 
cently had  the  pleasure  of  extending  the  hand  of 
good  fellowship  to  the  following  jobbers,  dealers 
and  other  representatives :  H.  A.  Mosher,  R.  S. 
Williams  &  Sons  Co.,  Ltd.,  Toronto,  Can. ;  C.  B. 
Haynes,  Richmond.  Va. ;  X.  G.  Griffin  and 
P.  R.  Hawley,  American  Phonograph  Co., 
Albany,  N.  Y. ;  Albert  A.  Buehn,  Buehn  Phono- 
graph Co.,  Pittsburgh,  Pa. ;  W.  O.  Pardee  and 
F.  H.  Silliman,  Pardee-Ellenberger  Co.,  New 
Haven  and  Boston ;  A.  J.  Pommer,  Pacific  Phono- 
graph Co.,  San  Francisco ;  Richard  Nelson,  Dia- 


tnond  Disc  Studio,  Albany,  N.  Y. ;  W.  F.  L.  Rosen- 
blat,  Simmons  Talking  Machine  Co.,  Bristol,  Va.- 
Tenn. ;  R.  B.  Cope,  Girard  Phonograph  Co.,  Phila- 
delphia; Royal  W.  Daynes,  Consolidated  Music 
Co.,  Salt  Lake  City;  John  Albertschardt,  The  Bar- 
gain Store,  Tipton,  Ind.,  and  M.  L.  Kortz,  New- 
ark, N.  J. 


ROYALTIES  AID  IN  WAR  RELIEF. 

Margaret  Woodrow  Wilson  Gives  $1,083 
Royalty  from  Columbia  Record  to  Start 
Training  School  for  Nurses  at  Sofia. 


About  a  year  ago  Miss  Margaret  Woodrow  Wil- 
son, the  daughter  of  the  President,  sang  the  "Star 
Spangled  Banner"  for  the  Columbia  Graphophone 
Co.,  and  announced  that  her  royalties — 25  cents 
for  each  record  sold — would  be  donated  to  the 
American  Red  Cross  for  its  war  relief  work  abroad. 

At  that  time  the  following  letter  was  sent  to  the 
company  from  the  chairman  of  the  National  Re- 
lief Board: 

"Gentlemen :  Miss  Margaret  Woodrow  Wilson 
is  extending  her  assistance  in  aiding  the  American 
Red  Cross  to  secure  funds  to  carry  on  its  relief 
work  in  the  European  countries  at  war.    She  pro- 


posed to  turn  over  to  the  American  Red  Cross  her 
entire  royalties  from  the  sale  of  a  special  record 
made  by  her  for  your  company.  This  royalty 
amounts  to  25  cents  on  each  record.  Miss  Wil- 
son's general  assistance  in  the  aid  of  the  sufferers 
is  accepted  with  gratitude,  and  we  appreciate  the 
arrangement  that  your  company  has  made  to  turn 
directly  over  to  the  American  Red  Cross,  of  Wash- 
ington, the  sum  of  25  cents  from  the  sale  of  each 
record,  to  be  used  for  the  work  among  the  dis- 
tressed and  suffering  of  all  the  nations  involved  in 
the  present  war.    Yours  very  truly." 

The  royalties— $1,083.50— have  been  sent  to 
Queen  Eleonora.  of  Bulgaria,  to  start  a  training 
school  for  nurses  at  Sofia.  This  work  was  selected 
by  the  National  Relief  Board  for  reasons  quoted 
from  its  letter  to  Miss  Wilson,  as  follows : 

"I  have  just  received  from  the  Columbia  Grapho- 
phone Co.  a  check  for  $1,083.50,  representing  the 
first  royalties  derived  from  the  sale  of  a  record 
sung  by  you  for  the  benefit  of  the  Red  Cross. 
Please  accept  our  most  hearty  thanks  for  this  most 
generous  aid.  I  feel,  if  it  would  meet  with  your 
approval,  that  it  would  be  a  great  satisfaction  to 
the  Red  Cross  to  apply  this  to  a  special  and  very 
important  piece  of  work.  A  year  ago  we  promised 
tc  the  Queen  of  Bulgaria  the  services  of  a  very 
fine  trained  nurse,  Miss  Helen  Scott  Hay,  for  four 
years  to  start  a  training  school  for  nurses  at  Sofia. 
The  outbreak  of  the  war  caused  a  postponement 
of  the  plan,  and  we  sent  Miss  Hay  in  charge  of  all 
the  nurses  that  went  to  Europe,  and  later  she  was 
supervisor  of  those  in  Russia.  She  has  now  gone 
to  Sofia  and  is  assisting  the  Queen  in  organizing 
this  training  school." 

SUCCEEDS  WITH  COLUMBIA  LINE. 

J.  Stanley  Cline,  who  entered  the  talking  ma- 
chine business  some  ten  months  ago  in  Litchfield. 
111.,  has  been  very  successful  with  the  Columbia 
lire.  He  was  formerly  editor  of  the  Litchfield 
News,  which  he  gave  up  to  give  all  of  his  attention 
to  talking  machines.  He  finds  monthly  recitals  a 
big  trade  developer. 


Do  You  Sell  Your  Customers 
Improved  Half  Tone  Needles? 

If  not,  why  not?  A  trial  will  convince.  Fits  all  talking  machines 
Smooth,  Clear,  Sweet  Tone.     Saves  Records,  Eliminates  Harshness 

Sample  and  Prices  on  Request 

BURLEY  &  BIESINGER 

278  West  Ferry  St.  Talking  Machine  specialists  Buffalo,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


We  manufacture  a  complete  line  of 
high-grade  motors  for  phonographs 
— ==  Nine  different  styles  ~ 


Tone- Arms  and  Sound  Boxes 


Otto  Heineman  Phonograph  Supply  Co. 


INCORPORATED 


25  WEST  45th  STREET,  NEW  YORK 


Central  West  Division 
CHICAGO,  ILL. 
19  West  Jackson  Boulevard 

S.  A.  R I  BOLL  A,  Sales  Mgr. 


FACTORY 
Elyria,  Ohio 


Northern  Pacific  Coast  Division 
SEATTLE,  WASH. 
218  Second  Ave.  So. 

JOSEPH  M.  ABRAMS,  Sales  Mgr. 


18 


THE  TALKING  MACHINE  WORLD. 


MILWAUKEE  A  BUSY  TRADE  CENTER. 

New  High  Sales  Records  to  Be  Established  in 
1916,  Judging  from  Fresent  Business — 
Dealers  Find  Recitals  Profitable — Pathe- 
phone  Co.  of  Milwaukee  Incorporated — To 
Open  Retail  Store — Hoeffler  Co.'s  New 
Quarters — News  of  Month  Worth  Noting. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  February  8. — If  the  talking 
machine  business  in  Milwaukee  and  other  Wiscon- 
sin points  is  as  active  throughout  the  remainder 
of  the  year  as  it  has  been  during  January  and  the 
early  part  of  February,  1916  will  establish  an- 
other new  high  record.  The  shortage  of  machines 
in  all  lines  was  so  acute  during  the  holiday  period 
that  dealers  have  been  in  the  market  every  day  for 
anything  that  they  can  secure.  Local  jobbers  are 
doing  their  best  to  get  machines,  but  the  shipments 
received  from  the  factories  thus  far  only  partly 
meet  the  requirements.  Jobbers  are  giving  all 
their  dealers  a  few  machines  as  they  arrive,  but  ten 
times  the  number  could  be  disposed  of.  Jobbers 
say  that  they  will  consider  themselves  extremely 
fortunate  if  they  can  catch  up  with  all  their  or- 
ders during  the  coming  summer. 
',  General  conditions  in  Milwaukee  and  about  Wis- 
consin are  showing  decided  improvement,  and  this 
has  had  a  most  favorable  influence  on  the  talking 
machine  trade. 

Officials  of  the  Badger  Talking  Machine  Co., 
jobber  in  this  State  for  the  Victor  line,  say  that 
dealers  a'l  over  Wisconsin  are  sending  in  orders 
daily  for  machines  in  all  the  various  styles,  many 
of  them  endeavoring  to  lay  in  stocks  for  the  sum- 
mer and  fall  trade,  but  the  majority  of  them  are 
anxious  to  replenish  their  depleted  stocks  in  or- 
der to  meet  the  present  demands  of  their  trade. 
Applications  for  new  dealers  are  being  received 
daily  by  the  Badger  concern,  but  it  is  impossible 
to  locate  any  new  dealers  while  the  shortage  of 
machines  is  so  pronounced. 

William  A.  Schmidt,  general  manager  of  the 
Phonograph  Co.,  of  Milwaukee,  jobber  for  the 
Edison  goods,  is  putting  forth  every  possible  ef- 
fort to  partly  satisfy  at  least  the  demands  of  his 
dealers.  Mr.  Schmidt  is  now  receiving  larger  ship- 
ments of  Edison  machines  and  hopes  to  be  able  to 
relieve  the  shortage  soon. 

Regular  afternoon  Edison  concerts  are  bein<: 
given  at  the  Edison  Shop,  the  retail  branch  of 
the  Phonograph  Co.,  of  Milwaukee,  and  trade  is 
exceptionally  good  at  the  store. 

A.  G.  Kunde,  516  Grand  avenue,  Columbia  job- 
ber and  retailer,  is  finding  that  the  February  trade 
is  better  than  any  corresponding  period  in  the  his- 
tory of  his  store.  Several  new  Columbia  dealers 
have  been  located  in  Milwaukee  of  late. 

T.  P.  Lehrner,  an  experienced  piano  and  talking- 
machine  man,  has  been  placed  in  charge  of  the 
Victrola  and  piano  departments  of  the  three  stores 
of  Edward  Schuster  &  Co.,  Milwaukee  department 
store  concern.  He  succeeds  M.  Marks,  the  first 
manager  of  the  Schuster  departments  and  who  put 
the  business  upon  a  sound  footing.  Mr.  Marks, 
as  was  announced  last  month,  is  now  located  in 


Victor  Dealers 

Those  who  relied  upon  us  this  season  to  supply  their  requirements 
of  Victor  merchandise  are  loudest  in  their  praise  of  the  excellent 
manner  with  which  their  orders  were  filled. 

Were  you  one  of  these  fortunate  Victor  dealers? 

A  timely  New  Year's  suggestion.     Try  the  service  of  the 

BADGER  TALKING  MACHINE  CO.  iS.ftSSf.'S: 


Victor  Distributors  (Exclusive) 


St.  Louis,  where  he  is  engaged  in  business  with 
his  son,  Louis  Marks,  formerly  manager  of  the 
Victrola  department  of  the  Boston  Store  in  Mil- 
waukee. Mr.  Lehrner  will  be  in  direct  charge  of 
the  piano  and  Victrola  departments  at  the  Third 
and  Garfield  streets  store  of  the  Schuster  concern, 
where  he  will  be  assisted  by  Miss  Elizabeth 
Hughes.  J.  H.  Becker  will  remain  in  direct  charge 
of  the  Victrola  and  piano  departments  at  the 
Twelfth  and  Vliet  streets  store,  while  D.  Meyer 
will  be  in  charge  at  the  Mitchell  street  and  Sixth 
avenue  store. 

The  Pathephone  Co.  has  been  incorporated  in 
Milwaukee  with  a  capital  stock  of  $20,000  by  Law- 
rence McGreal,  Edward  Yockey  and  S.  R.  Simon. 
Lawrence  McGreal,  who  has  been  jobber  in  Mil- 
waukee and  Wisconsin  for  the  Pathe  Freres  line 
in  Wisconsin,  will  be  in  general  charge.  Mr.  Mc- 
Greal announces  that  he  will  move  into  new  quar- 
ters soon,  where  he  will  Jmve  more  of  an  oppor- 
tunity to  display  a  larger  stock  of  machines  than 
is  possible  at  the  present  store  on  East  Water 
street.  Mr.  McGreal  also  has  plans  under  way 
for  opening  a  new  retail  store  here  some  time  next 
summer,  where  the  Pathephone  will  be  featured. 
J.  F.  Collins,  general  sales  manager  of  the  Pathe- 
phone Co.,  was  in  Milwaukee  as  the  guest  of  Mr. 
McGreal  on  January  27. 

Roy  Keith,  of  the  Talking  Machine  Co.,  of  Chi- 
cago, was  in  Milwaukee  on  February  3. 

The  Milwaukee  Talking  Machine  Manufacturing 
Co.,  of  this  city,  reports  a  steadily  increasing  de- 
mand for  all  its  various  models  of  the  Perfectrola, 
with  a  special  inclination  on  the  part  of  the  dealers 
to  stock  the  higher  priced  models. 

The  Hoeffler  Piano  Manufacturing  Co.,  handling 
the  Victrola,  is  now  entirely  settled  in  its  new 
store  at  304  West  Water  street,  just  south  of  its 
former  location  at  306  West  Water  street.  Gus- 
tave  Spankus,  manager  of  the  Victrola  depart- 
ment, has.  arranged  four  new  attractive  booths  and 
now  has  a  fine  display  of  Victor  goods. 

News  has  been  received  in  Milwaukee  that  Nor- 
man C.  Parker,  of  Oconomowoc,  Wis.,  has  manu- 
factured a  new  talking  machine,  which  will-  be 
known  as  the  Parkerola. 

Emil  O.  Schmidt,  3'0  Grand  avenue,  Milwaukee's 
one-price  piano  man,  who  also  carries  the  Starr 
line  of  talking  machines,  manufactured  by  the 
Starr  Piano  Co.,  has  been  meeting  with  an  ex- 
ceptionally fine  business  at  both  his  Milwaukee 
and  Manitowoc  stores. 

One   of   the   largest   and   most  representative 


stocks  of  Victrolas  now  on  hand  in  Milwaukee  is 
on  display  in  the  talking  machine  department  of 
Gimbel  Bros.'  store.  Manager  L.  C.  Parker  is 
meeting  with  the  best  February  business  ever  ex- 
perienced by  his  department. 

The  Milwaukee  Press  Club,  one  of  the  most 
unique  organizations  of  its  kind  in  the  United 
States,  has  just  purchased  a  Style  XI  Victrola 
for  its  handsome  new  quarters  in  the  Jung  Build- 
ing, the  order  having  been  placed  with  the  Ed- 
mund Gram  Piano  House.  Paul  A.  Seeger,  man- 
ager of  the  Victrola  department  at  the  Gram 
store,  demonstrated  the  Victrola  line  to  Milwau- 
kee housewives  at  the  big  cooking  school  held  in 
the  auditorium  during  the  latter  part  of  January. 
The  Gram  house  also  demonstrated  the  Stroud 
Pianola  and  furnished  the  instrument  for  accom- 
panying Miss  Alma  Hahm,  a  soprano  soloist.  Vic- 
trola sales  at  the  Gram  store  have  climbed  to  a 
new  high  mark  since  the  opening  of  the  new  year. 

The  J.  B.  Bradford  Piano  Co.,  which  carries  the 
Victrola  line,  has  been  carrying  on  an  extensive 
campaign  of  advertising  in  the  local  papers. 

The  Premier  line  of  machines  has  been  placed 
with  several  houses  in  Milwaukee  and  about  Wis- 
consin by  Park  Adams,  the  enterprising  young 
manager  of  the  Premier  Talking  Machine  Co.'s 
Milwaukee  store. 

Wrilliam  P.  Gensch,  head  of  the  Gensch-Smith 
Co.,  730  Grand  avenue,  operating  an  exclusive  Vic- 
trola shop,  has  been  successfully  demonstrating 
his  Victrolas  before  various  club  organizations  in 
Milwaukee  of  late. 


INDIAN  CAMP  ATTRACTS  VISITORS. 

(Special  to  The  Talking  Machine  World.) 

New  Orleans,  La.,  February  7.— A  feature  of 
the  talking  machine  department  of  the  Maison 
Blanche  is  a  camp  of  the  Ojibway  Indian,  with 
Chief  Shomin  as  the  main  feature.  The  camp  is 
an  exact  reproduction  of  an  Indian  village,  and  is 
located  next  to  the  talking  machine  section  of  the 
store.  Manager  Hofheinz  has  taken  advantage  of 
the  crowds  which  are  attracted  to  the  camp  to 
make  some  especially  good  sales  of  Victrolas, 
Grafonolas  and  Edison  Diamond  Disc  machines. 


The  Nordheimer  Piano  &  Music  Co.,  Ltd.,  of 
Toronto,  Can.,  recently  featured  an  attractive  pro- 
gram of  player-piano  and  Victrola  music  in  its  re- 
cital hall.  An  interesting  feature  in  connection 
with  the  same  was  the  combination  of  the  Victrola 
and  player-piano  in  some  concerted  numbers. 


PERFECTROLA 


Has  Tone  and 
Quality 

A  Satisfactory  Musical  Instrument 

Models  from  SI 0.00  to  $100.00 

Cabinet  finish  and  mechanical  parts  of  the  highest 
order  insuring  a  minimum  of  trouble.  Plays  all  lateral 
cut  records — Our  No.  100  is  equipped  with  our  new 
duplex  reproducer,  which  plays  all  records  without 
extra  attachments — 

Made  by  Milwaukee  Talking  Machine  Mfg.  Co. 

Office  and  Factory,  416-418  4th  St.,  Milwaukee 


Chicago  Salesroom 
The  Perfectrola  Co. 
No.  30        160  N.  5th  Ave. 


Kansas  City  Salesroom 
Wm.  E.  King 
Traders  Building 


No.  55 


Supplement  to  THE  TALKING  MACHINE  WORLD 


AEOLIAN 
HALL 

New  York 


AEOLIAN- 
VOCALION 
Headquarters 


t^Aeolian-Vocauon 

A  Statement  by  the  President 
of  the  Aeolian  Company 


VER  since  the  announcement  through  the  newspapers 
and  magazines  of  the  Aeolian-Vocalion  there  have 
been  many  surmises  as  to  the  policy  this  Company 
would  pursue  in  regard  to  it.  As  the  instrument  has 
become  better  known  and  its  unusual  features  recog- 
nized, queries  from  musicians,  members  of  the  music- 
trade  and  others,  regarding  our  attitude  have  become  so  numerous 
that  it  has  been  deemed  advisable  to  make  ra  .public  statement. 


In  the  first  place  let  me  say  that  the  Aeolian-Vocalion  was 
not  designed  to  be  what  might  be  called  a  "popular  phonograph ;" 
that  is  to  say,  it  is  not  our  intention  to  produce_  an  enormous 
number  annually,  or  to  seek  broadcast  representation. 

We  believe  the  market  is  already  well  supplied  with  the  very 
low-priced  instruments,  and  that  these  admirably  serve  their 
purpose. 

But  it  is  with  the  phonograph  that  purports  to  be  a  serious 
musical  instrument — that  is  adopted  for  educational  purposes 
and  finds  its  way  into  homes  where  music  is  known  and  appre- 
ciated—that the  Aeolian-Vocalion  has  entered  into  competition. 


Copyright  1914.  1915,  1916,  The  Aeolian  Co. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


A  view  in  the  beautif  ul  foyer  of  the  Vocation  display  rooms 

Aeolian  Hall,  New  York 


This  is  not  to  be  construed  that  the  Aeolian-Vocalion  is  inordi- 
nately high-priced,  or  is  not  available  for  the  lighter  forms  of  musical 
entertainment,  such  as  dancing,  etc. 

The  reverse  of  this  is  the  case,  as  its  prices  are  surprisingly 
moderate,  considering  its  advantages,  while  its  unusual  body  and 
depth  of  tone  give  it  great  "carrying"  power  for  dancing.  But,  as  its 
character  is  such  as  to  make  it  appeal  most  strongly  to  people  of 
musical  taste,  the  Aeolian-Vocalion  will  be  handled  with  the  conser- 
vatism such  an  instrument  deserves. 

TE  feel,  as  a  matter  of  fact,  that  the  Aeolian-Vocalion  is  one  of  the  most 
\/\  /  important  musical  instruments  that  have  yet  appeared.   The  phonograph 

f  T  itself  occupies  a  peculiar  field.  It  is  the  interpreter  of 
all  music,  instrumental  and  vocal.  It  appeals  to  every  taste 
and  is  the  most  practical  and  broadly  useful  means  of  supply- 
ing music  ever  devised. 

This  Company  long  ago  realized  the  musical  possibilities  of 
the  phonograph.  And,  I  may  add,  that  the  decision  to  enter 
the  field  as  a  manufacturer  was  not  made  until  it  had  proved 
its  ability  to  develop  these  possibilities. 

The  wide-spread  comment  that  has  been  made  on  the 
obvious  superiority  of  the  Aeolian-Vocalion  is  a  significant 
and  gratifying  tribute  to  the  musical  knowledge  and 
mechanical  skill  of  the  men  composing  the  Aeolian  experi- 
mental staff. 

Several  years  ago  I  was  asked  by  an  acquaintance  who  had 
recently  returned  from  a  trip  around  the  world,  "what  was 
the  secret  of  the  Aeolian  Company's  world-wide  success?" 


5 


Style  K — One  of  the  most  beautiful  of 
the  conventional  models  of  the  Vocation 


Supplement  to  THE  TALKING  MACHINE  WORLD 


The  impressive  salon  of  the  Vocation  warerooms,  Aeolian  Hall 
in  New  Bond  Street,  London 

He  had  visited  the  principal  cities  of  Australia  and  Europe,  and  had  seen 
the  large  Branches  we  maintain  in  those  cities.  Everywhere  he  went  he  had 
found  Aeolian  instruments  in  evidence  and  universally  regarded  as  the  leading 
examples  of  their  respective  types. 

I  replied  to  his  question  by  stating  that  while  there  were  undoubtedly  many 
contributing  factors,  I  believed  Aeolian  success  was  chiefly  due  to  a  spirit  that 
pervades  the  whole  organization  and  has  frequently  been  commented  upon — that 
of  dissatisfaction  with  present  results  and  the  determination  to  produce  the  best, 
whatever  the  instrument  or  article  might  be. 


THIS  spirit  is  certainly  brought  to  a  very  pronounced  materialization  in  the 
Aeolian- Vocalion.    I  have  personally  been  in  almost  daily  touch  with  those 
responsible  for  it  and  have  been  gratified  and  sometimes  even  amazed,  at 
their  enthusiasm  and  resourcefulness. 

From  the  period,  several  years  ago,  when  we  first  began  to  investigate  the 
possibility  of  developing  the  phonograph  musically,  until  the 
Aeolian- Vocalion  was  finally  put  upon  the  market,  their  zeal 
has  never  flagged. 

During  this  whole  period,  hardly  a  month  passed  that  did  not 
bring  to  light  some  new  discovery  or  new  application  of  acousti- 
cal principles  which  would  tend  to  improve  the  phonograph. 

Indeed,  the  only  one  of  the  Aeolian-Vocalion's  important 
musical  features  not  directly  attributable  to  the  Aeolian  Com- 
pany's own  staff,  is  the  device  for  controlling  tone,  known  as 
the  Graduola.  This  was  the  invention  of  Mr.  F.  J.  Empson, 
of  Sydney,  Australia,  the  exclusive  rights  of  which  we  secured 
two  years  ago. 

In  this  connection  it  may  not  be  amiss  for  me  to  remove 
a  misconception  which  is  sometimes  entertained  regarding  the 
Graduola. 


^5. 


Style  F — A  very  popular  instrument  which 
retails  at  $75.00. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


WONDERFUL  and  entertaining  as  the  phonograph  is,  its  value  is 
seriously  curtailed  unless  it  possesses  some  method  of  tone-control. 
That  manufacturers  have  recognized  this  is  evidenced  by  the  doors, 
shutters,  etc.,  with  which  they  have  equipped  their  instruments,  the  system 
of  interchangeable  needles  some  provide,  and  by  dozens  of  inventions  on 
record  here  and  abroad. 

Mr.  Empson's  invention  provides  the  only  satisfactory  method  of  tone- 
control  yet  produced  and  has  been  adopted  as  an  exclusive  feature  of  the 
Aeolian-Vocalion. 

While  not  arbitrary — that  is,  it  may  be  used  or  ignored  at  will — its 
advantage,  when  utilized,  is  two-fold. 

It  permits  the  introduction  of  delicate  shadings  in  tone-color,  without 
actually  changing  an  artist's  own  technique  and  expression,  and  thus  ob- 
viates record  "monotony." 

And  it  compensates  for  the  recognized  limitation  in  the  present  method 
of  making  records,  by  enabling  one  to  play  with  extreme  delicacy  without 
smothering  the  tone  with  doors,  or  losing  any  of  its  tints  by  using  very  soft 
needles. 

Indeed  the  Graduola,  or  some  device  equally  effective,  is  an  essential 
part  of  any  phonograph  which,  like  the  Aeolian-Vocalion,  makes  its  appeal 
to  people  of  genuine  musical  taste. 

And  this  is  the  appeal  which  the  Aeolian-Vocalion  is  designed  to  make. 

We  believe  the  phonograph  has  an  important  mission.  But  we  also 
know  that  in  the  past  it  has  been  subject  to  some  measure  of  criticism,  from 
people  who  were  musical. 

In  the  Aeolian-Vocalion  this  Company  has  produced  a  phonograph 
which  goes  far  towards  meeting  this  criticism,  and  it  is  the  requirements  of 
people  of  genuine  musical  taste  and  perception  that  the  Aeolian-Vocalion  is 
designed  to  supply. 


President  of  The  Aeolian  Company 


Territory  is  now  being  assigned  for  the  representation  of  the  Aeolian- 
Vocalion.  Such  territory  is  exclusive,  thus  insuring  to  the  merchant 
the  benefit  of  all       business  he  helps  to  create. 

Address  the  Aeolian-Vocalion  Department 

THE  AEOLIAN  COMPANY 

AEOLIAN  HALL  NEW  YORK  CITY 


CHICAGO   OFFICE:  FINE   ARTS   BUILDING,    MICHIGAN  AVE. 

A  complete  display  of  all  models  of  the  Aeolian-Vocalion  may  be  seen  at  this  office 


Aeolian-Vocalion  Art  Style  R — an  example 
of  the  delightful  art  and  period  designs  which 
have  reflected  a  distinct  prestige  to  the  entire 
Vocal  ion  line. 


THE  TALKING  MACHINE  WORLD. 


19 


We  have  always  had  quite  a  lot  to  say  about  the 
quality  of  Columbia  tone,  and  we  are  again  going 
to  say  it  loud  enough  for  several  million  people  to 
hear;  witness  the  Columbia  two -page  advertise- 
ment in  this  week's  issue  of  the  Saturday  Evening 
Post. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

YVoot worth  Building,  New  York 


OPTIMISM  PREVAILS  IN  BALTIMORE  "TALKER  "  TRADE. 

Columbia  Co.  Lists  Dealers  in  Its  Ads — Victor  Tungs-tone  Stylus  Creates  Interest — Aeolian- 
Vocalion  Sales  Growing  Continually — January  Trade  Excellent — Leading  Victor  Deal- 
ers Report  Increasing  Demand  for  Their  Products — New   Pathe  Dealers  Announced. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  February  5. — The  greatest 
amount  of  optimism  pervades  the  talking  machine 
field  in  this  city  and  State,  and  with  a  wonderful 
January  business  by  all  of  the  firms  there  is  the 
best  of  feeling  by  all  persons  identified  with  the 
business.  In  the  words  of  one  dealer,  "there  is 
always  a  shortage  of  machines  and  a  cry  for  more 
machines,  but  as  each  month's  business  is  tabulated 
we  find  we  have  gone  ahead  as  usual."  That  about 
represents  the  situation  here. 

There  is  another  strong  point:  the  tendency  is 
for  higher  priced  machines,  and  while  there  is  still 
a  big  business  done  on  contract  terms,  there  is  a 
constantly  increasing  volume  of  cash  business. 

The  Columbia  Co.  this  month  departed  from  its 
old  custom  of  having  firms  use  space  around  its 
prepared  ads  on  records,  and  now  the  names  of 
practically  all  of  the  dealers  in  the  city  and  State 
are  to  be  found  listed  in  the  ads.  At  the  same  time 
there  is  copy  from  many  of  the  firms  appearing 
alongside  of  the  big  spread. 

Big  interest  is  manifested  by  all  of  the  dealers 
in  the  Victor  Co.'s  new  tungs-tone  stylus  needle. 
All  of  the  dealers  have  attractive  signs  in  their 
show  windows  announcing  the  new  product,  and  as 
a  result  there  is  already  a  big  demand  for  the 
needle,  which  is  expected  to  be  received  in  Balti- 
more within  a  few  days.  Many  advance  orders 
have  been  taken  for  the  new  point,  and  the  local 
distributers  of  the  Victor  line  will  have  their  hands 
full  to  handle  the  business. 

A.  J.  Heath,  local  manager  of  the  Columbia 
Graphophone  Co.,  after  a  ten  days'  trip  through 
Virginia,  West  Virginia  and  North  Carolina,  is 
back  in  Baltimore  with  glowing  reports  of  the  pros- 
perity of  that  section.  "After  visiting  Norfolk, 
Richmond  and  other  points  through  West  Virginia 
and  in  North  Carolina,"  said  Mr.  Heath,  "I  was 
much  impressed  with  the  business  we  are  to  expect 
from  these  sections.  The  dealers  are  all  in  better 
shape  than  they  were  this  time  last  year,  and  they 
feel  that  this  is  going  to  be  a  big  year  with  them. 
This  section  was  affected  by  the  European  war, 
and  it  is  now  recovering  very  rapidly. 

"Our  business  in  Baltimore  has  been  mighty 
good,  in  fact,  I  might  say  that  it  was  wonderful. 
Machines  are  beginning  to  come  in,  and  they  are 
going  out  to  the  dealers  just  as  fast  as  they  reach 
here.  There  is  no  let-up  in  orders  for  machines 
and  records  that  are  coming  from  the  dealers. 
Many  of  them  are  sending  in  orders  to  put  in  big 
stocks,  for  they  are  all  pretty  well  cleaned  out 
from  the  December  and  January  business.  Great 
times  are  ahead  for  us." 

Baltimore  seems  to  be  taking  very  well  to  the 
new  Aeolian- Vocalion,  which  is  handled  in  this 
city  by  the  Sanders  &  Stayman  Co.,  representative 
of  the  Aeolian  Co.  William  B.  Turlington,  the 
manager,  says  that  a  great  many  of  the  instru- 
ments are  being  sold  and  that  most  of  them  are 


or  the  higher  price.  The  Vocalion  is  being  much 
talked  of  on  all  sides.  The  January  sales  were  all 
that  could  be  expected,  and  there  are  indications 
that  there  will  be  no  let-up  in  it. 

The  Hammann-Levin  Co.  is  planning  extensive 
improvements  for  the  first  floor  of  its  establish- 
ment. The  plans  provide  for  the  rearranging  of 
the  floor  space  so  as  to  give  space  for  additional 
booths  for  the  demonstrating  of  machines.  The 
new  booths  will  be  large  enough  to  permit  one 
machine  of  each  style  of  the  Victor  line  to  be 
placed  in  the  booth  and  make  it  possible  for  the 
demonstrator  to  handle  the  prospect  without  leav- 
ing him.  There  will  also  be  increased  space  for 
the  handling  of  records  to  meet  the  constantly 
growing  business  of  the  firm. 

All  of  the  department  stores  and  furniture 
houses  throughout  the  city  that  have  talking  ma- 
chine adjuncts  report  fine  January  business. 

The  past  month,  both  wholesale  and  retail, 
proved  far  better  in  every  way  than  January  of 
1915  with  E.  F.  Droop  &  Sons  Co.,  Victor  dis- 
tributer. W.  C.  Roberts,  the  manager,  is  more  than 
pleased.  There  has  been  a  big  call  for  higher 
priced  goods.  He  also  reports  a  great  demand  for 
cabinets. 

The  January  business  with  H.  R.  Eisenbrandt 


Sons,  Inc.,  brought  about  no  complaints.  In  fact, 
the  business  was  better  than  the  same  month  of 
last  year. 

The  same  may  be  said  of  I.  Son  Cohen,  for 
Cohen  &  Hughes,  Inc.,  Victor  distributers,  who 
were  only  held  back  by  the  usual  situation  of  not 
enough  machines.  Arthur  Wertheim  has  been 
added  to  the  firm's  road  force  and  is  at  present 
in  the  South.  Leonard  Weber,  bookkeeper  for  the 
firm,  has  just  returned  from  a  trip  through  Penn- 
sylvania, and  found  business  coming  along  in  good 
shape. 

F.  K.  Dolbeer,  manager  of  the  credit  department 
of  the  Victor  Co.,  spent  some  time  at  the  Cohen  & 
Hughes  headquarters.  Other  dealers  were  Paul 
Gale,  of  the  Greenwood  Co.,  Norfolk,  Va. ;  James 
MacQuhar,  manager  of  the  Victor  department  of 
S.  Kann  Sons  &  Co.,  Washington;  Mr.  Holland, 
manager  of  the  Morse  music  department,  Cum- 
berland, and  Mr.  Shipley,  a  Victor  dealer  of  Fred- 
erick. 

.Jesse  Rosenstein,  for  the  National  Piano  Co.,  the 
Pathe  representative  here,  finds  business  moving 
along  well.  He  announces  a  new  local  account  in 
the  large  furniture  house  of  Gusdorf  &  Josephs, 
and  also  the  Graham  Music  Co.,  of  Graham,  Va. 
Mr.  Rosenstein  says  he  has  also  signed  up  several 
other  dealers,  but  is  "waiting  for  ratification  from 
headquarters.  Mr.  Rosenstein  also  announces  that 
additional  machines  are  coming  in  and  that  he  has 
received  the  new  $35  and  $50  Pathe  models,  which 
are  being  favorably  commented  upon.  The  Regi- 
nald de  Koven  Opera  Company  and  "America,  I 
Love  You,"  records  are  going  well. 


75% 


— of  the  cases  in  which  cabinet 
machines  are  shipped  bear  this  label: 


THIS  IS  AN 

"ATLAS"  paccaks'eng 

MADE  ONLY  BY 

NELSON  &  HALL  CO., 

MONTGOMERY  CENTER,  VT. 


Made  of  northern  hardwood  veneer 
with  clear  spruce  cleats. 

(Carry  the  weight — save  freight) 

Manufacturers  prefer  them — 
Live  dealers  demand  them. 


Write  to  our  general  sales  offices  at  Montgomery  Center 
and  we  will  supply  you  with  full  information  as  to  the 
reason  for  these  facts.  Our  experience  enables  us  to  advise 
intelligently  regarding  shipping  costs  and  style  of  packing. 


20 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Philadelphia  And  Locality 


(Special  to  The  Talking  Machine  World.) 

Philadelphia,  Pa.,  February  7. — The  talking 
machine  business  in  Philadelphia  in  January  was 
only  limited  to  what  the  manufacturers  saw  fit  to 
send  the  dealers.  This  is  not  true  of  any  one 
of  the  companies,  but  all  of  them.  There  has 
been  a  great  shortage  of  Victor  machines,  but 
there  has  been  a  corresponding  shortage  of  Colum- 
bia and  Edison  machines. 

The  business  for  the  first  month  of  the  year  was 
considerably  ahead  of  last  year;  at  some  of  the 
stores  the  business  was  doubled  in  spite  of  the 
fact  that  the  factories  fell  down  badly  in  the 
supply.  With  records  things  have  been  more  sat- 
isfactory, for  the  dealers — being  able  to  feel  the 
pulse  of  the  public — sent  in  large  orders  in  ad- 
vance, and  in  consequence  those  who  have  been 
far-sighted  enough  are  able  to  supply  the  demand 
to  their  regular  customers  almost  to  100  per  cent. 

The  Victor  dealers  are  looking  forward  with 
great  pleasure  to  the  placing  on  sale  of  the  Victor 
tungs-tone  stylus,  which  they  have  tried  and 
which  they  are  sure  is  going  to  meet  a  long-felt 
■want.  They  believe  it  is  going  to  be  a  big  induce- 
ment for  the  buying  of  records,  and  in  a  smaller 
way,  machines,  as  it  is  of  that  producing  and  wear- 
ing quality  which  brings  out  a  more  perfect  tone, 
and  the  same  needle  can  be  used  from  fifty  to  200 
times.  There  is  no  doubt  this  needle  will  do  away 
with  the  old  needles  entirely. 

Louis  Buehn  &  Co.  report  that  their  January 
business  has  shown  an  increase  over  last  year  of 
about  20  per  cent.,  and  they  consider  this  most 
gratifying  considering  the  conditions.  They  re- 
port that  the  machine  condition  is  still  very  unsat- 
isfactory. The  Victor  Co.  made  practically  few 
deliveries  during  the  first  few  weeks  of  the  month, 
and  the  number  of  machines  they  sent  out  the 
latter  part  of  the  month  was  in  no  way  adequate 
to  the  requirements.  The  Buehn  Co.  reports  that 
the  record  situation  has  shown  improvement.  Their 
stock  keeping  system  is  now  showing  its  effective- 
ness, and  they  have  been  able  to  fill  regular  orders 
with  dispatch. 

Blake  &  Burkart  have  been  having  a  very  ex- 
cellent business  on  the  Edison  and  are  most  woe- 
fully short  of  stock.  They  have  found  this  condi- 
tion ever  since  the  holidays,  which  cleaned  them 
out  and  the  factory  to  the  extent  that  they  have 
been  able  to  get  to  their  dealers  only  a  small  per- 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


V 

I 

c 

X 

o 


Penn  Phonograph  Co.,  Philadelphia 


centage  of  the  machines  they  need.  They  are  es- 
pecially in  need  of  the  $150  machines,  which  have 
been  their  popular  sellers.  Their  record  business 
is  also  very  good,  and  they  have  a  liberal  supply. 
They  have  also  been  doing  considerable  business 
with  the  Edison  Ambrol  records,  but  practically 
nothing  with  the  machines. 

They  have  completely  fitted  up  the  offices  at  the 
rear  of  their  two  stores  and  they  are  very  neat 
and  attractive.  They  expect  to  start  concertizing 
just  as  soon  as  business  lets  up  to  give  them  time 
to  make  the  arrangements,  and  this  month  they 
expect  to  have  a  tone-testing  contest  at  either  the 
Ritz-Carlton  or  the  Bellevue-Stratford. 

The  Penn  Phonograph  Co.  has  also  enjoyed  a 


1864-ESTABL1SHED  OVER  HALF  A  CENTURY-1916 

VICTOR  DEALERS 

Send  your  orders  for  Victor  Records  to 

flEiMANN 

for  the  best  Victor  Service  in  the  East 


We  are  now  booking  orders  for  Victrolas, 
all  types,  for  early  deliveries. 
May  we  serve  you  ? 


WEYMANN  &  SON,  Inc. 

VICTOR  DISTRIBUTORS 
1010  Chestnut  Street  Philadelphia,  Pa. 

We  Are  Filling  Record  Orders  Practically  lOO  Per  Cent. 


very  big  January  business,  the  best  it  has  ever 
had.  Some  new  shelving  has  been  added  in  the 
rear  ot  its  store,  and  it  has  a  very  large  supply  of 
records  on  hand  and  is  in  a  position  to  satisfy 
any  reasonable  demand.  Its  stock  of  machines, 
however,  is  limited.  It  is  looking  for  a  very  heavy 
business  from  this  on  through  the  spring. 

January  was  the  second  biggest  month  in  the 
history  of  the  Pennsylvania  Talking  Machine  Co., 
falling  only  a  little  behind  its  past  December,  and 
notwithstanding  the  fact  that  it  did  receive  a  fair 
supply  of  machines,  it  closed  the  month  -very  much 
in  arrears  of  what  business  it  would  have  been 
possible  to  get  had  it  been  able  to  secure  stock. 
Mr.  Eckhardt,  the  manager,  was  in  New  York  the 
beginning  of  this  week  trying  to  hurry  shipments 
in  order  that  it  could  as  nearly  as  possible  satisfy 
the  big  trade  that  he  has  built  up  since  he  became 
the  head  of  this  company.  This  house  has  also 
been  having  a  very  satisfactory  business  at  its 
other  stores,  especially  the  one  in  Baltimore.  It 
has  just  had  its  Philadelphia  store  entirely  recar- 
peted. 

In  the  Dictaphone  department  of  the  Pennsyl- 
vania Co.  business  has  been  most  satisfactory.  It 
went  ahead  a  couple  hundred  per  cent,  over  De- 
cember and  closed  some  very  big  accounts.  Four 
of  its  men  got  their  Quoto  and  they  are  displaying 
their  Quoto  buttons  with  much  pride,  and  are 
going  ahead  with  the  intention  of  never  having 
them  taken  away  from  them.  One  of  the  most 
satisfactory  features  of  the  business  was  the  fre- 
quency of  repeat  orders,  showing  how  satisfactory 
the  Dictaphone  has  been  to  the  former  purchasers. 

Everyone  about  the  Dictaphone  department  is 
making  preparations  for  the  coming  business  show, 
which  will  be  held  next  Monday,  and  the  firm  ex- 
pects to  have  a  very  liberal  display. 

H.  A.  Weymann  &  Son  report  that  their  year 
of  1915  closed  most  satisfactory  in  their  talking 
machine  department,  in  spite  of  the  great  scarcity 
of  Victrolas.  The  improved  method  installed  by 
the  Weymanns  for  the  handling  of  the  Victor 
records  increased  their  sales  sufficiently  to  over- 
come the  loss  of  sales  in  machines. 

Harry  Weymann  says  that  January  ran  consid- 
erably ahead  of  last  year,  and  they  expect  to  be  in 
a  position  this  month  to  catch  up  on  their  back 
(Continued  on  page  22.) 


THE  TALKING  MACHINE  WORLD. 


21 


FEBRUARY  GIVES 


us  a  moment  to  reflect  upon  the  two  greatest 
examples  of  "service"  ever  rendered.  George 
Washington  and  Abraham  Lincoln  stand  supreme 
in  service  to  their  country. 

These  two  men  had  nothing  more  to  offer 
than  what  was  possessed  by  other  people,  but 
their  initiative  of  thought  and  direction  dominated 
those  who  lacked  the  bravery  of  action. 

IN  SERVICE  TO  THE  DEALER,  the  House  of  Buehn  has 
earned  the  foremost  position.  There  is  no  idea  on  our  part  to  place 
ourselves  in  the  Hall  of  Fame  with  the  above  mentioned  notables, 
but  one  fact  is  positive:  Buehn  Victor  Service  is  prompt  and  com- 
plete; it  works  solely  for  the  RETAIL  MERCHANT.  In  machines, 
records,  accessories  and  repair  parts,  the  evidence  of  KNOWN 
deliveries  is  everywhere. 


There  is  an  intelligent  un- 
derstanding of  what  YOU  want, 
and  why  you  should  get  Victor 
goods  as  ordered;  there  is  the 
desire  on  OUR  part  to  have 
these  goods  and  to  deliver  them 
efficiently  and  promptly. 


Victor  Records — the  bul- 
wark of  monthly  PROFITS— 
are  delivered  practically  as  or- 
dered. It  matters  not  whether 
they  are  vocal,  instrumental  or 
foreign  records.  A  test  of 
Buehn  Service  in  February  will 
help  your  profits  for  1916. 


The  Louis  Buehn  Co. 

Philadelphia's 

Exclusive  WHOLESALE 
Victor  Distributor 


RECORD  orders   are  now 
being  better  filled  than 
for  several  months. 
Shipments  from  the  Victor 
Go.  have  made  it  possible  for 
us  to  fill  some  orders  as  well  as 


90  per  cent.  Orders  for  Sup- 
plies and  Repair  parts  filled 
promptly  and  correctly. 

Test  us  with  any  size  of 
order — small  or  large — so  you 
can   see   that   Buehn  Victor 


Service  means  a  co-operation 
that  is  modern  in  every  char- 
acteristic. 

We  will  guarantee  a  larger 
percentage  than  any  other 
jobber. 


22 


THE  TALKING  MACHINE  WORLD. 


THE  TRADE  IN  PHILADELPHIA. 

(Continued  from  page  20.) 

orders  for  Victrolas,  in  addition  to  being  able  to 
take  care  of  new  orders  being  received  daily. 
During  the  past  week  they  issued  a  return  postal 
card  advising  their  dealers  of  certain  numbers  of 
records  that  they  have  just  received  from  the  Vic- 
tor Co.,  which  resulted  in  over  100  of  them  being 
returned  within  twenty-four  hours  of  their  issue, 
showing  that  their  dealers  appreciate  their  method 
of  keeping  in  constant  touch  with  them,  so  that 
they  get  information  of  records  desired. 

The  Weymanns  received  a  visit  last  week  from 
C.  H.  Lichty,  the  Reading  dealer,  who  was  accom- 
panied by  his  wife  and  daughter,  who  were  on 
their  way  to  Florida  by  boat  from  Philadelphia. 

Norbert  Whitley,  of  the  Weymann  selling  force, 
has  just  returned  home  from  Detroit,  Mich.,  after 
a  two  weeks'  successful  trip,  and  William  Doerr 
is  at  present  having  a  satisfactory  trip  through 
New  Jersey.  William  Brewton,  their  city  and 
Camden  man,  has  been  hustling  about  the  trade 
from  early  morning  until  late  at  night,  and  Mr. 
Weymann  says  the  prospects  for  business  are 
most  encouraging,  and  every  indication  points  to 
the  fact  that  the  present  month  will  be  the  largest 
February  they  have  had  in  the  fifty-two  years 
they  have  been  in  business. 

Harry  Weymann  intends  making  an  extended 
trip  through  the  South  about  the  15th. 


BELIEVES  IN  CO-OPERATION. 

L.  S.  McCormick,  Sales  Manager  of  the  Sonora 
Phonograph  Corporation,  Chats  of  Dealer  Co- 
operation for  Sales  and  Promotion  Objects. 


L.  S.  McCormick,  who  was  recently  appointed 
sales  manager  of  the  Sonora  Phonograph  Corp.,  57 
Reade  street,  New  York,  is  one  of  the  younger 
generation  of  "old-time"  phonograph  men.  His 


CLEVELAND  HOUSE  EXPANDS. 


E.  Dietrich  &  Sons  Opened  Showrooms  Ex- 
clusively for  Grafonolas  and  Records. 


both  sales  and  promotion  viewpoints.  "I  believe 
that  the  dealer,"  added  Mr.  McCormick,  "should 
be  faithfully  served,  and  my  plan  of  doing  business 
is  to  put  the  dealer  foremost.  It  is  the  dealer  who 
is  on  the  firing  line  and  who  is  in  direct  contact 
with  the  public.  He  is  familiar  with  the  likes  and 
dislikes  of  the  public,  and  most  dealers  are  wide- 
awake enough  to  put  this  information  to  good  ad- 
vantage. 

"In  the  larger  cities  the  methods  of  doing  busi- 
ness are  different  from  the  ways  and  means  of 
getting  business  in  smaller  cities,  and  it  is  a  knowl- 
edge of  the  various  methods  that  enables  us  to  so 
help  the  dealers  that  his  sales  always  exceed  his 
orders.  Although  our  average  prices  are  very 
high,  dealers  in  small  towns  are  doing  as  well,  pro- 
portionately, as  dealers  in  the  larger  centers,  show- 
ing that  the  right  sales  methods  win,  irrespective  of 
price.  You  can  count  the  Sonora  Corp.  as  a  loyal 
supporter  of  the  retail  merchant." 


RECEIVING  MANY  COMPLIMENTS. 

Charles  D.  Robinson,  who  has  been  doing  such 
good  Columbia  sales  work  for  A.  G.  Kunde  in 
Milwaukee,  Wis.,  was  a  visitor  to  New  York  dur- 
ing the  holidays.  He  has  been  receiving  many 
compliments  on  the  beautiful  "hanger"  which  he 
has  just  gotten  out,  entitled  "Ten  Golden  Rules," 
being  a  philosophical  dissertation  on  thinking, 
knowing,  working,  learning,  helping,  speaking,  hav- 
ing, being,  doing  and  measuring.  This  literary 
effort  emphasizes  Mr.  Robinson's  deep  study  of 
men  and  things.   It  is  a  mental  stimulator. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  February  5. — P.  E.  Dietrich  & 
Sons,  775  East  152d  street,  this  city,  have  been  busy 
for  some  time  past  rearranging  the  interior  of  their 
quarters  for  the  purpose  of  securing  more  room. 
More  space  has  been  leased  in  the  same  building, 
and  they  have  opened  a  salesroom  where  Grafo- 
nolas and  records  will  be  handled  exclusively, 
under  the  direction  of  Carl  and  Howard  Dietrich. 


L.  S.  McCormick. 

first  experience  was  secured  while  with  Thomas 
A.  Edison,  Inc.,  Orange,  N.  J.  Later  he  was  with 
the  Phonograph  Corp.  of  Manhattan,  Edison  dis- 
tributer, leaving  to  become  associated  with  Pathe 
Freres,  New  York.    The  Sonora  position  followed. 

So  Mr.  McCormick  is  well  equipped  with  knowl- 
edge for  the  work  he  is  now  doing,  having  been 
with  both  manufacturers  and  jobbers,  most  of  his 
efforts  being  confined  to  dealer  co-operation  from 


George  Brown,  Jr.,  who  handles  the  Victor,  Co- 
lumbia and  Edison  lines  in  Hillsboro,  111.,  has  se- 
cured the  services  of  Mrs.  C.  A.  Nichols  as  man- 
ager of  the  department.  This  firm  recently  sold 
expensive  Columbia  Grafonolas  to  two  of  the  local 
schools. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE  SE- 
CURE IF  THE  STEVENS  BILL  PASSES  THE 
NEXT  CONGRESS. 


WAIT. 


We  Have  a  Few  Surprises 
For  You 

They  will  make  the  "WONDER"  phonograph  even  a 
more  marvelous  value  than  it  is  now. 

Don't  Commit  Yourself 

for  the  coming  season  until  you  have  communicated  with 
us  and  investigated.    It  will  repay  you. 

Write  for  descriptive  folder,  advertising  ma- 
terial   and    special    dealers'  proposition. 


THE  WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Ave.  at  12th  St.  New  York 
Telephones,  Stuyvesant  1666,  1667,  1668 


THE  TALKING  MACHINE  WORLD. 


23 


FINANCIAL  CONDITION  EXCELLENT. 

The  Earnings  of  the  American  Graphophone 
Co.  Show  Gratifying  Increase — Surplus  Will 
Be  Used  to  Strengthen  Financial  Resources. 


Referring  to  the  general  financial  position  of  the 
American  Graphophone  'Co.,  Philip  T.  Dodge, 
president  of  the  company  (and  who  is  also  presi- 
dent of  the  Columbia  Graphophone  Co.),  stated  at 
the  meeting  of  the  former  company's  stockholders, 
held  recently,  that  while  earnings  are  showing  a 
gratifying  increase,  it  was  his  opinion  that  the 
surplus  earnings  should  be  devoted  to  placing  the 
company  in  an  impregnable  financial  position  rather 
than  the  payment  of  extra  or  increased  dividends  at 
this  time.  Annual  dividends  of  7  per  cent,  on  both 
common  and  preferred  stock,  which  share  equally 
in  dividends  after  7  per  cent,  has  been  paid  on 
both,  are  now  being  paid,  and  it  was  believed  that 
regular  payments  might  be  increased  or  an  extra 
dividend  declared. 


AN  EXPOSITION  SOUVENIR. 

'The  Art  of  the  Exposition"  Not  Only  Illus- 
trates and  Describes  the  Architecture, 
Sculpture  and  Other  Decorative  Features  of 
the  Panama-Pacific  Exposition,  but  Devotes 
a  Section  to  the  Jobbers'  Convention. 


There  has  just  been  issued,  as  an  attractive 
memento  of  the  Panama-Pacific  Exposition,  an 
elaborately  compiled  volume  on  "The  Art  of  the 
Exposition,"  and  which,  in  addition  to  an  exhaustive 
illustrative  treatynent  of  the  architecture,  sculpture, 
landscape  gardening  and  mural  decorations  of  the 
exposition,  with  the  notable  features  beautifully 
set  forth  in  photogravure,  devotes  a  section  to  the 
convention  of  the  National  Association  of  Talking 
Machine  Jobbers,  held  in  San  Francisco  on  July 
24  and  25,  1915.  The  program  of  the  convention, 
as  it  covered  the  ceremonies  and  entertainment  on 
the  exposition  grounds,  is  set  forth  in  full,  together 
with  views  of  the  various  features  of  the  Victor 
Co.,  exhibit,  the  dancing  on  the  lawn  to  the  music 
of  the  Victrola,  and  the  points  of  interest  visited 


Victor 

TOY  DOGS 

Made  of  White 
Velvet,  stuffed, 
will  soon  be 
shipable. 

Public  Demand  Has  Brought  Out  "Victor" 

The  famous  fox-terrier  has  been  officially  authorized  as  a  toy.  Sales  for  "His 
Master's  Dog"  are  assured — also  effective  window  and  interior  displays. 

Victrola  stores  should  place  orders  now  for  this  new  publicity  feature.  The  dogs 
retail  profitably  and  are  good  advertising.  Buyers  already  include  nearly  all  of  the  big 
New  York  City  Victor  and  toy  dealers. 

Made  of  stuffed  white  velvet,  the  four  sizes  are  12,  15,  17  and  19  inches  high. 
Selling  prices  are  $1,  $1.50,  $2  and  $2.50.  The  cost  is  $8,  $12,  $16  and  $20  per 
dozen  respectively. 

Samples  are  on  display  at  the  Hotel  Breslin  Toy  Fair.  No  jobbing  arrangements 
have  been  made.     Better  order  a  spring  trial  shipment. 

JT  J  £^  .  1  -w   Manufacturer  of  

.  Henry  bmytne,  Jr.,  "Victor,  His  Master's  Dog" 

8  West  40th  Street,  New  York  City 


by  the  jobbers  while  in  San  Francisco.  A  large 
size 'panoramic  view  of  the  convention  delegates  is 
also  included  in  the  volume,  and  thus  makes  it  of 
particular  interest  and  importance  to  those  of  the 
jobbers  and  their  families  who  made  the  trip  to 
the  Pacific  Coast.  The  book,  which  is  published  by 
Paul  Elder  &  Co.,  San  Francisco,  bears  on  its  cover 
a  replica  of  the  Victor  Temple  of  Music  at  the 
exposition,  heavily  embossed  in  gold. 


EXECUTIVE  COMMITTEE  TO  MEET. 


Governing  Body  of  National  Association  of 
Talking  Machine  Jobbers  to  Convene  in  New 
York  on  February  15  and  16 — All  Members 
Welcome — To  Discuss  Stevens  Bill. 


Some  people  tell  the  truth  out  of  pure  cussed- 

ness. 


Boston— Oliver  Ditson  Co. 
NewYork-Chas.  H.  Ditson  &  Co. 


YEARS  of  experience  in  co-operating  with  musical  instru- 
ment dealers  particularly  fits  the  House  of  Ditson  to 
anticipate  and  fill  the  requirements  of  Victor  dealers.  We 
know  musical  instrument  conditions  and  we  help  you  in  every 

way. 

Many  Victor  dealers  handle  sheet  music  or  musical  instru- 
ments such  as  drums,  cornets,  violins,  etc.,  and  there  is  an 
advantage  here  in  a  saving  of  freight  and  express  to  those  who 
send  combination  orders  for  goods  of  both  classes. 

What  we  desire  to  impress  as  our  greatest  service,  however,  is 
the  vast  stock  of  Victor  goods  continuously  on  hand,  including 
machines,  records  and  other  supplies,  and  a  service  of  this  kind 
is  not  only  desired,  but  is  absolutely  essential  to  the  dealer  who 
wants  to  make  the  most  profits  during  the  next  two  months. 


Ditson  Victor  Service 


The  annual  mid-winter  meeting  of  the  executive 
committee  of  the  National  Association  of  Talking 
Machine  Jobbers  will  be  held  at  the  Hotel  Knicker- 
bocker, New  York,  on  February  15  and  16,  at 
which  time  the  executive  committee  of  the  asso- 
ciation will  also  meet  to  report  on  and  discuss  the 
progress  that  has  been  made  in  support  of  the 
Stevens  Bill.  The  meeting  will  not  be  confined  to 
members  of  the  committee,  but  every  member  of 
the  association  is  privileged  to  attend  the  session. 

While  in  New  York  the  jobbers'  committee  will 
also  meet  with  various  other  associations  of  the 
music  trade  and  take  action  on  the  Klugh  plan  for 
the  formation  of  a  Music  Trade  Chamber  of  Com- 


H.  N.  McMENlMEN  HONORED. 

H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co.,  was  honored  last 
week  by  being  elected  chairman  of  the  board  of 
directors  of  the  Chamber  of  Commerce,  Plainfield, 
N.  J.  Mr.  McMenimen  has  been  a  resident  of  this 
city  for  many  years,  and  has  been  a  prominent 
factor  in  its  industrial  and  civic  growth. 


C.  G.  Child,  head  of  the  recording  department  of 
the  Victor  Talking  Machine  Co.,  was  one  of  the 
attendants  at  the  wedding  of  Miss  Geraldine  Far- 
i  ar,  the  noted  grand  opera  star,  and  Lou-Tellegen, 
the  well-known  actor,  in  New  York  on  February  8. 


The  El  Paso  Phonograph  Co.,  of  El  Paso,  Tex., 
has  increased  its  capital  stock  from  $20,000  to 
$30,000. 


ENVELOPES 


are  far  superior  to  wrapping  paper 
for  wrapping  records.  Your  cust- 
omers will  appreciate  thiskind  of 
package  more  than  you  imagine. 
We  make  them  of  gray  or  brown 
kraft  with  string  and  button  fastener, 
either  printed  to  your  copy  or  plain. 
Try  our  corrugated  paper  packing 
boxes.  Samples  upon  request. 
J.  L.  GILLESFJE  CO.  Pittsburgh,  Pa. 


24 


THE  TALKING  MACHINE  WORLD. 


m 


iiiimiiinimimimmimiiimmimiiiiiimiiiiiimimiNimimiimiiimiNimiimimiiiiiimimm 


6  PIANO  ROOMS 


6  PLAYER  ROOMS 


THE  UNICO  SYSTEM  is  the  result  of 
years  of  development,  and  represents  the 
highest  efficiency  in  demonstrating  room 
equipment  for  talking  machine  and  piano 
establishments. 

THE  UNICO  SYSTEM  has  been  adopted 
by  the  most  progressive  dealers  in  all 
sections  of  the  country  as  standard 
equipment. 

THE  UNICO  SYSTEM  is  of  equal  effici- 
ency for  the  dealer  needing  but  one  or  two 
rooms  as  for  the  establishment  having 
requirement  for  25  or  more  rooms. 

To  stimulate  your  sales,  to  increase  your 
profits,  to  develop  and  hold  new  trade 

INSTALL  THE  UNICO  SYSTEM 


Our  Planning  Department  with  Its  Experience 

j    ...  - 

In  developing  successful  stores  and  departments  for  hun- 
dreds of  dealers  is  at  your  service.  Sirhply  send  us  a  rough 
sketch,  giving  dimensions  of  your  space,  location  of  doors 
and  windows,  number  of  rooms  desired,  etc.,  and  you  will 
promptly  receive  our  suggestions  for  an  efficient  department. 


THE  UNIT  CONSTRUCTS 


CAUL     AND     INSPECT     OUR     MODEL   UINICO  SHOP 


IH   siimumimii  iiiiihi  imtif  lliiltrnmn  imimimiiiimiminimmiiiiimiiii  imimiiiimimiiiiii  iiiiiiimimmimimiiiiiiiiiimii  mm  iiiinnrniiniini  mm  mm  nun  NiiiiiuiiiiiNiiiniuniiiiiiiuinnuii  tiiitMiiiiiiiiiJkiiiiti)iMiM[|riiiiniii!iiiiiiiiui|>ii!MlMiii!Bii>iinuii  milium  mi  mm  i  i  m  upiui 


Distr 

imiiiimmiimiiiiiimiiimmmiimimiiiui 


THE  TALKING  MACHINE  WORLD. 


25 


Uillilllllli!!! 


linn, 


iniiiiii  ii  iiiniiiHiii  limn  mini  i  in  i  in  i  I  mm  i  mm  i  im  i  i  ummm  miiiiin  imuihiiiii.iiii  iiiiiiiiiiiiiuiiiii  i  in  i  nun  i  i  n  i  i  i  iiiiuuiiiiiiiiiiii  i  mi  urn  iiiiiiiiiiuiiiiiiii  iiiiiuiiiiiiiiiiiiiiinuiii  niiiiiiiiiiiiiiiiiiiiitiiiiij.' 


I 


A  SINGLE  ROOM  UNICO 
•JSTALLATION  IN  THIS 
ESION,  $75-80,  UPWARDS. 


PA  NY  121-131  South  Thirty-First  St. 

PHILADELPHIA,  U.  S.  A. 


12  TALKING  MACHINE  ROOMS 


UNICO  SERVICE  is  highly  developed  in 
every  department.  Large  stocks  are  carried 
in  eight  designs  and  a  variety  of  standard 
finishes  in  order  that  any  requirement 
either  large  or  small  may  be  taken  care 
of  in  24  hours  when  necessary. 

UNICO  PRODUCTION  being  on  a  con- 
tinuously large  scale  greater  value  and 
quality  is  given  than  can  be  obtained  for 
an  equal  investment  elsewhere. 

UNICO  PRODUCTS  have  naturally  in 
their  successful  development  been  sub- 
ject to  the  attempts  of  unscrupulous  and 
inexperienced  imitators. 

For  a  safe  and  sound  investment,  for 
prompt  delivery  and  for  satisfactory 
service 

INSTALL  THE  UNICO  SYSTEM 


The  Unit  Construction  Company,  Date  

121-131  So.  31st  St„  Philadelphia,  Pa. 
Kindly  send  full  information  about  the  Unico  System.   The  dimensions 
of  our  store  (or  dept.)  are_  in  accordance  with  attached  rough 

sketch.    We  now  have  demonstrating  rooms.   We  desire  to  install 


.rooms  in  size_ 


Our  distributors  are_ 


Signed 
Address. 


/  Cities 

iiriniiiiiiii(itiiiiiii[iiiiiiiiiriiiiriii]ii}iifii(tiiriiiriTiiiii][iiiiiiiiriiiiiiiiiiiiiiiniiiiii[iiii  j  imimiimiiiii  ilium 


CLIP     THE     COUPON-MAIL  TODAY 

iniiiiiimiiiiiiiniiMnmnimiinnimiiimnniiiniimin 


26 


THE  TALKING  MACHINE  WORLD. 


NEW  HOME  OF  THE  WONDER  TALKING  MACHINE  CO. 

Occupying  13,000  Square  Feet  of  Floor  Space  at   113    Fourth   Avenue — Facilities  Materially 
Increase  Their  Output — Plant  in  Charge  of  Competent  Executive  and  Force. 

talking  machine  has  been  on  the  mar- 


The  Wonder  Talking  Machine  Co.,  manufacturer 
oi  the  "Wonder"  talking  machines,  has  been  able 
lr>  materially  increase  its  output  since  moving  into 
its  new  plant  at  113  Fourth  avenue,  New  York. 
The  company  has  been  working  to  capacity  the  past 
few  months,  and  the  numerous  repeat  orders  which 
it  has  received  from  dealers  throughout  the  coun- 


"Wonder" 
ket  only  eight  months. 

The  visitor  to  the  "Wonder"  factory  is  impressed 
immediately  upon  his  entrance  with  the  fact  that 
the  lighting  and  working  facilities  are  ideal.  Ar- 
tificial light  is  very  seldom  required,  and  the  em- 
ployes work  in  an  atmosphere  of  cheer  and  com- 


pany's product,  and  their  manufacturing  activities 
are  encouraged  by  the  co-operation  which  they  are 
given  by  the  other  branches  of  the  plant. 

President  McNulty  and  Secretary  Radt  are  both 
actively  interested  in  the  progress  of  their  com- 
pany, the  former  being  in  close  touch  with  every 
phase  of  the  manufacturing  division  and  the  latter 
concentrating  on  the  handling  of  the  business  and 
financial  ends  of  the  industry.  These  two  capable 
executives  are  keenly  alive  to  the  future  possibili- 
ties of  the  "Wonder"  machine  and  have  laid  the 


Office  of  the  Wonder  Talking  Machi 

try  indicate  conclusively  the  satisfaction  which  the 
"Wonder"  machine  is  rendering. 

In  its  new  home  at  113  Fourth  avenue  (the  Fish 
Building),  two  views  of  which  are  shown  here- 
with, the  Wonder  Talking  Machine  Co.  occupies 
13,000  square  feet  of  floor  space,  and  it  is  indicative 
of  the  company's  success  that  every  inch  of  this 
space  is  utilized  to  execellent  advantage.  This  is 
a  remarkable  record  in  view  of  the  fact  that  the 


ne  Co.  Interior  View  of 

fort,  which  is  an  invaluable  aid  to  the  promotion  of 
maximum  efficiency  in  every  department  of  the 
factory. 

In  order  that  its  patrons  may  secure  adequate 
service  from  every  standpoint,  the  officers  of  the 
Wonder  Talking  Machine  Co.  engaged  the  services 
oi  successful  factory  men  whose  success  was  well 
established.  These  factory  heads  have  left  no  stone 
unturned  to  increase  the  excellence  of  the  com- 


the  Wonder  Talking  Machine  Co.'s  Factory. 

foundation  for  a  business  which  should  steadily 
advance  each  succeeding  year. 


IF  YOU  BELIEVE  IN  MAINTAINING 
PRICES,  WHICH  ARE  JUST  TO  THE  PUBLIC 
AND  JUST  TO  ALL,  TELL  YOUR  CONGRESS- 
MAN THAT  YOU  BELIEVE  IN  THE  STEVENS 
BILL  AND  THAT  YOU  URGE  ITS  EARLY 
PASSAGE. 


"The  Artophone" 

An  Instantaneous  Success 


Since  our  last  month's  advertisement,  January  15,  1916,  in  The 
Talking  Machine  World,  we  have  opened  82  new  accounts  and  one 
dealer  has  already  purchased  78  ARTOPHONES— 

Is  your  name  among  the  new  accounts  we  opened  ?  If  not,  write 
to-day. 


Cabinet  models  to  retail  at: 

$75.00 

45  inches  high 
19  inches  wide 
23  inches  deep 

$150.00 

48  inches  high 
23  inches  wide 
25  inches  deep 


$100.00 

46  inches  high 
20  inches  wide . 
24  inches  deep 

$200.00 

50  inches  high 
24  inches  wide 
26  inches  deep 


Style  55— $55.00,  Retail 

44  inches  high — 18  inches  wide — 22  inches  deep 


THE  ARTOPHONE  COMPANY 

454  N.  BOYLE  AVE.,  SAINT  LOUIS,  MISSOURI 


THE  TALKING  MACHINE  WORLD. 


27 


Don't  watt  until  your  nearest  competitor 
has  seen  the  big  sales  there  are  in  the 
new  Columbia  "  Casey 99  records,  before 
you  start  pushing  them.  A  new  one  in 
the  March  Columbia  Record  Supplement. 


(Write  for  "Mime  Mr  ey,"  a  book  "fall  of  meae'  for  thote 
dealer*  interested  in      lek  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


INCREASES  CAPITAL  TO  $1,000,000. 

Otto  Heineman  Phonograph  Supply  Co.  Enters 
Dictating  Machine  Field — Also  Establishes 
Export  Department — Paul  L.  Baerwald  Ap- 
pointed Sales  Manager — Company  Takes  In- 
creased Space  to  Meet  Requirements. 


Otto  Heineman,  president  of  the  Otto  Heineman 
Phonograph  Supply  Co.,  Inc.,  25  West  Forty-fifth 
street,  New  York,  manufacturer  of  talking  ma- 
chine motors,  sound  boxes,  tone  arms  and  other 
talking  machine  parts,  closed  a  number  of  im- 
portant transactions  this  month  which  are  in  line 


Paul  L.  Baerwald. 

with  the  company's  remarkable  expansion  for  the 
past  few  months. 

In  order  to  take  care  of  its  fast  growing  busi- 
ness and  provide  for  future  developments,  the 
company  has  increased  its  capital  from  $750,000  to 
$1,000,000,  this  increase  being  decided  upon  at  a 
special  meeting  of  the  board  of  directors  held  last 
week. 

The  Otto  Heineman  Phonograph  Supply  Co., 
Inc.,  has  taken  over  the  business  of  the  American 
Parlograph  Co.,  distributer  of  the  Parlograph  dic- 
tating machine,  which  has  achieved  wide  popularity. 
The  company  is  also  planning  to  market  another 
type  of  dictating  machine,  which  will  embody  sev- 
eral distinctive  features. 

For  the  past  six  months  Mr.  Heineman  has  been 
busily  engaged  in  establishing  sales  offices  in  the 
important  trade  sections  of  this  country,  but  recog- 
nizing the  vast  possibilities  of  the  export  market, 
he  has  consummated  arrangements  to  open  export 
offices  in  the  principal  States  of  South  America. 
In  addition  to  marketing  the  various  talking  ma- 
chine parts  which  the  company  manufactures  for 
the  trade  in  this  country,  it  is  planning  to  ship  to 
South  American  countries  a  complefte  line  of 
cheaper  talking  machines  which  will  compare 
favorably  with  the  machines  formerly  exported 
by  Germany  to  South  America.  This  line  will  not 
be  introduced  to  the  trade  in  this  country,  but  sold 
only  to  South  American  trade. 

Paul  L.  Baerwald,  who  is  familiar  with  the  talk- 
ing machine  industry  from  all  angles,  has  been 
appointed  Eastern  sales  manager  of  the  company 
with  headquarters  at  the  executive  offices.  Mr. 
Baerwald  spent  considerable  time  at  the  Heine- 
man  factories  before  joining  the  sales  staff,  and 


the  success  which  he  has  achieved  in  his  initial 
trips  isy  due  in  a  considerable  measure  to  the 
thoroiSffh  factory  training  he  received,  coupled 
with  bis  pleasing  personality  and  sales  ability. 

These  numerous  additions  have  forced  the  Otto 
Heineman  Phonograph  Supply  Co.,  Inc.,  to  mate- 
rially increase  its  executive  office  space,  notwith- 
standing the  fact  that  it  only  moved  to  its  present 
spacious  quarters  the  first  of  the  year.  To  this 
end  an  additional  section  of  the  sixteenth  floor  of 
the  Central  Building  has  been  added  to  the  space 
it  now  occupies  on  this  floor.  This  space  will  be 
utilized  as  extra  display  rooms  and  private  offices 
and,  judging  from  the  company's  activities  the 
past  few  months,  more  space  will  soon  be  needed. 

President  Otto  Heineman  states  that  the  fac- 
tory is  working  to  capacity,  and  that  ,  the  vastly 
increased  manufacuring  facilities  at  its  command 
since  the  first  of  the  year  have  materially  in- 
creased its  total  output. 


CONDITIONS  INJ.0S  ANGELES 

Satisfactory  in  the  Talking  Machine  Field  De- 
spite Unusually  Disagreeable  Weather — 
Dealers  May  Form  a  Local  Trade  Organiza- 
tion— News  Happenings  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  February  3. — In  spite  of  the 
fact  that  over  thirteen  inches  of  rain  fell  here  dur- 
ing the  month  of  January,  business  has  been  ex- 
ceedingly good  both  in  record  and  machine  sales. 
The  local  jobbers  have  not  completely  recovered 
from  the  enormous  Christmas  business  and  are  still 


out  of  a  great  many  of  the  best  sellers  in  records 
and  machines.  The  scarcity  of  fumed  oak  machines 
in  all  makes  necessitated  the  loaning  of  machines 
in  other  finishes,  and  nearly  all  the  dealers  are  be- 
hind on  their  exchanges.  Business  in  general  is 
very  good  and  indications  point  to  a  very  pros- 
perous season. 

O.  A.  Lovejoy,  wholesale  manager  of  the  South- 
ern California  Music  Co.  for  Thomas  A.  Edison 
Co.,  is  leaving  in  a  few- days  for  New  York  City 
to  attend  the  convention  of  Edison  jobbers.  While 
in  the  East  Mr.  Lovejoy  will  visit  the  Edison  fac- 
tory, where  he  will  endeavor  to  arrange  for  better 
facilities  on  future  shipments  to  the  Coast. 

The  Andrews  Talking  Machine  Co.  has  recently 
added  the  Edison  Diamond  Disc  line  and  now  has 
a  complete  stock  both  of  records  and  machines. 

C.  H.  Booth,  manager  for  Barker  Bros.,  reports 
a  very  prosperous  business  during  January.  Mr. 
Booth  is  very  much  in  favor  of  the  talking  ma- 
chine dealers  organizing  in  Los  Angeles,  and  be- 
lieves that  a  great  deal  of  good  would  come  from 
such  an  organization. 

A.  J.  Kendrick,  representing  the  Victor  Talking 
Machine  Co.,  of  Camden,  N.  J.,  is  making  an  ex- 
tended visit  in  our  city.  The  heavy  rains  are  keep- 
ing him  indefinitely  in  the  city,  and  he  has  been 
unable  to  visit  any  of  the  surrounding  towns. 


J.  A.  Cook,  formerly  a  road  salesman  for  the 
Edison  Phonograph  Co.,  with  headquarters  in  Chi- 
cago, has  taken  charge  of  the  talking  machine  sec- 
tion of  the  Schumann  showrooms  at  State  and 
Wyman  streets,  Rockford,  111. 


QUALITY  FIRST 


702 — Mahogany,    Golden    Oak,    Fumed  Oak, 
Weathered  Oak.    Nickel-plated  trimmings.  Lock 
and  key.    Rubber-tired  wheels.    Height,  30  ins. 
Ton,  17x80}$  ins. 


Our  merchandise  is  distinc- 
tive in  its  finish,  proportions 
and  gracefulness  of  lines,  in 
fact,  it  embodies  all  of  the 
features  and  characteristics  of 
"The  Very  Best"  craftsman- 
ship. Combined  with  these 
are  the  fineness  of  the  material 
and  the  results  that  only  a 
corps  of  efficient  craftsmen 
can  produce. 

Our  prices  are  consistent 
and  our  service  unexcelled. 

You  Need  Our  Catalog — Get  It  Now 

SCHLOSS  BROTHERS 

637-645  West  55th  St.,  New  York 

TELEPHONE:  COLUMBUS  7947 


28 


THE  TALKING  MACHINE  WORLD. 


We  Have  Solved  Your  Problems 

We  build  a  complete  line  of  high  grade  cabinets,  all  fully  guar- 
anteed and  delivered  ready  for  installation  of  motor  sets  and  in 
packing  cases  that  can  be  used  for  reshipping  the  instruments. 

We  solicit  inquiries  from  those  purchasing  cabinets  of  their  own 
designs  in  quantities. 


Hi 


DESIGN  No.  200 

Made  in  Quartered  Oak,  Genuine  Mahogany  and 

Circassian  Walnut. 
Dimensions,  24  in.  wide,  24  in.  deep,  49%  in.  high. 


DESIGN  No.  75 

Made  in  Quartered  Oak  and  Genuine  Mahogany. 
Dimen.,         in.  wide,  20%  in.  deep,  42%  in.  high. 


DESIGN  No.  50 

Made  in  Quartered  Oak  and  Genuine  Mahogany. 
Dimensions,  19%  in.  wide,  21%  in.  deep,  14% 
in.  high. 


DESIGN  No.  25 

Made  in  Quartered  Oak  and  Imitation  Mahogany. 
Dimensions,  17  in.  wide,  18%  in.  deep,  12  in.  high. 


We  are  also  prepared  to  furnish  our  cabinets  equipped  with 
suitable  Motors,  Tone  Arms  and  Sound  Boxes,  thus  furnishing 
to  our  customers  a  complete  line  of  phonographs  tested  and 
ready  for  use  and  with  our  customer's  label  if  desired. 


CENTURY  CABINET  COMPANY 

25  West  45th  Street,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


29 


DETROIT  TALKING  MACHINE  DEALERS  ORGANIZE. 

Retailers  and  Wholesalers  Form  Talking  Machine    Association    with    Max    Strasburg  as 
President — The  Attractive  Edison  Shop — Grinnell's  Victor   Display  —  New  Talking 
.   Machine  Stores  Opened  During  Month — James  P.  Bradt  Makes  His  Initial  Visit. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  February  8. — Undoubtedly  the 
three  most  prosperous  industries  to-day  are  the 
steel,  automobile  and  talking  machine.  Detroit  is 
the  center  of  the  motor  car  business  and  the  state- 
ments made  by  the  officials  of  these  concerns  in- 
dicate that  1916  will  be  the  greatest  year  that  in- 
dustry has  ever  seen.  The  talking  machine  busi- 
ness for  January  was  the  greatest  it  has  ever  been 
and  the  dealers  are  certain  that  1916  is  going  to 
break  all  records  for  talking  machine  business. 
What  they  are  endeavoring  to  do  is  to  keep  on 
hand  all  the  stock  they  can  afford,  because  one 
thing  is  positively  certain — there  will  be  a  short- 
age of  instruments  before  the  end  of  the  present 
year.  The  various  factories  are  'certainly  doing 
their  very  best  to  keep  up  with  the  orders,  but 
the  trouble  is  that  the  orders  are  exceeding  the 
capacities  of  the  plants.  Advice  to  dealers  is  to 
"stock  up"  and  "get  all  the  instruments  you  can 
now.  Benefit  by  last  year's  experience."  The 
dealers  who  will  profit  this  year  will  be  those  who 
will  have  machines  to  sell. 

New  Association  Formed. 

The  talking  machine  dealers  in  Detroit  have 
finally  organized  a  local  association  known  as  the 
Detroit  Talking  Machine  Association,  comprising 
both  retailers  and  wholesalers.  The  first  regular 
meeting  was  held  at  the  Columbia  store,  Broad- 
way, on  January  20.  Officers  were  elected  as  fol- 
lows :  Max  Strasburg,  president ;  Sam  Lind,  first 
vice-president ;  Wallace  Brown,  second  vice-presi- 
dent; Sydney  J.  Guest,  541  Dix  avenue,  secretary, 
and  E.  K.  Andrew,  treasurer.  Dues  were  placed  at 
$5  per  year  and  the  first  man  to  pay  was  J.  H. 
Goldberg,  Gratiot  avenue  dealer.  A  committee  of 
five  was  appointed  to  draw  up  a  constitution  and 
by-laws,  to  be  discussed  at  the  next  meeting. 

Max  Strasburg  gave  an  excellent  talk  on  the 
value  of  a  local  association,  what  could  be  done 
toward  the  elimination  of  trade  evils  if  everybody 
would  pull  together  and  work  in  harmony.  "You 
must  not  expect  quick  results  from  such  an  or- 
ganization," he  said.  'It  will  take  time  before 
we  all  know  each  other  thoroughly,  and  then  we 
will  be  able  to  get  down  to  real  business.  The 
problems  that  this  association  should  take  up  re- 
late to  the  interest  proposition,  some  of  us  charge 
interest ;  others  do  not ;  there  is  the  question  of 
allowances  for  trade-in  instruments;  these  allow- 
ances should  be  more  uniform;  there  is  the  ques- 
tion of  sending  records  out  on  approval,  and  an- 
other great  question,  of  giving  records  with  ma- 
chines at  the  time  of  sale.  We  all  have  our  opin- 
ions on  these  different  problems.  By  talking  things 
over  most  likely  we  can  conduct .  our  business 
along  more  uniform  lines."  (Mr.  Strasburg,  by 
the  way,  is  the  oldest  talking  machine  man  in 
Detroit  in  years  of  experience — not  in  age.) 

E.  K.  Andrew,  of  the  J.  L.  Hudson  Co. ;  Wallace 


Brown,  of  The  Edison  Shop,  and  Sam  Lind  were 
others  who  talked  on  the  great  good  that  could  be 
accomplished  by  a  live  organization.  The  man 
who  suggested  a  talking  machine  association  was 
Sam  Lind,  of  the  Columbia  Co.  He  has  charge 
of  city  sales  and  as  soon  as  the  idea  came  to  him 
he  got  in  touch  with  Mr.  Andrews,  of  the  J.  L. 
Hudson  Co.,  who  immediately  got  enthusiastic. 
Others  in  the  trade  were  asked  about  it  and  they 
all  agreed  that  it  would  be  a  good  thing.  The  sec- 
ond meeting  of  the  association  was  held  Monday 
evening,  February  7,  at  the  Columbia  store,  most 
of  the  evening  being  given  over  to  a  discussion  of 
the  constitution  and  by-laws,  the  payment  of  dues 
and  acting  on  new  membership  applications. 

The  more  one  visits  the  new  store  of  The 
Edison  Shop  on  Woodward  avenue,  owned  by 
the  Phonograph  Co.,  of  Detroit,  the  more  one 
realizes  what  a  magnificent  place  it  is.  The  minute 
you  enter  the  door  you  become  impressed  with  the 
Edison  machine  owing  to  the  gorgeous  surround- 
ings and  appointments,  and  as  you  visit  each  floor 
you  realize  the  increasing  importance  of  the  talk- 
ing machine  business.  Roy  Babson  Ailing  has 
-  full  charge  of  the  Detroit  store,  which  sells  at 
relail  in  addition  to  jobbing  Edison  machines  in 
Michigan.  Miss  Christine  Miller,  one  of  the 
Edison  artists,  was  in  Detroit  February  5,  6  and 
7,  giving  a  concert  on  the  latter  date. 

Wallace  Brown,  of  the  Wallace  Brown  Edison 
Shop,  Detroit,  reports  greater  activity  at  his  store 
in  January  than  any  previous  month  since  he  has 
been  in  business,  exclusive  of  December.  "We 
are  still  behind  in  our  orders  on  machines;  our 
record  business  is  improving  every  day.  The  out- 
look for  1916  is  great." 

The  Ecco  Phonograph  Co.  has  opened  a  store  in 
the  Hotel  Cadillac  building,  Rowland  street  side, 
Detroit,  where  it  will  sell  at  retail  in  addition  to 
handling  its  business  for  American  and  European 
business.  This  concern  makes  its  own  machines, 
having  a  factory  on  the  west  side  of  the  city. 
The  machine  retails  at  $5. 

Grinnell  Bros,  during  the  first  week  in  February 
had  a  window  display  of  Victor  records — one  of 
the  most  attractive  ever  seen  in  this  city.  The  en- 
tire window  contained  records  which  were  placed 
in  all  sorts  of  ways,  many  on  the  floor,  on  the 
walls  and  strung  along  on  strings.  A  card  in 
the  window  said:  "31,500  records  are  on  file  in 
this  store.    There  are  23  demonstration  rooms." 

The  thirteenth  annual  meeting  of  the  branch 
managers  of  Grinnell  Bros,  was  held  in  Detroit 
the  week  of  January  24  and  consumed  four  and 
one-half  days.  Business  sessions  were  held  twice 
daily.  All  phases  of  the  talking  machine  and  piano 
business  were  discussed.  Reports  of  the  various 
managers  showed  that  1915  was  a  prosperous  year, 
and  everybody  seemed  optimistic  about  1916.  There 
{Continued  on  page  30.) 


Standard"  Record  Cleaner 


ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails. 

Extended  brush  area  cleans  rec- 
Price,  so  cents,  List  ord  with  one  sweeping  circuit. 

Patented  June  2,  1914- 

Send  10  cento  in  stamps  for  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.  Place  regular  orders  through  your  Jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

173  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cento,  list. 


Victrola 

Service 

holds  its  leadership  be- 
cause it  measures  up  to 
more  responsibilities 
than  most  others. 

Do  you,  Mr.  Victor 
Dealer,  fully  realize  the 
more  exclusive  features 
of  Landay  service  ? 

We  are  able  to  assist 
you  in  many  ways,  as : 

Stock 

Financial  advice 
Selling  advice 
Advertising  advice. 

Ask  us  for  full  details. 
Remember  this  addi- 
tional service  costs  you 
no  more.  Write  us 
about  it  today. 


P.  S.  Do  you  know  that  Landay  offers 
to  dealers  a  special  window  card  service 
of  unusual  character?     Ask  us  about  it. 


Victor  Jobbers  Exclusively 

569  Fifth  Avenue 

New    York,    N.  Y. 


the:  home  of  landay  bros 


THE  TALKING  MACHINE  WORLD. 


30 


DETROIT  DEALERS  ORGANIZE. 

(Continued  from  page  29.) 

was  a  banquet  on  Tuesday  night  with  S.  E.  Clark 
acting  as  toastmaster.  On  Wednesday  evening 
Grinnell  Bros,  gave  a  masquerade  dance  at  Burke's 
Casino,  at  which  -were  present  all  the  managers, 
their  wives,  officers  of  the  company  and  the  en- 
tire force  of  employes  of  the  Detroit  stores.  The 
details  were  worked  out  by  the  Goodfellowship 
Club. 

The  American  Record  Exchange  has  opened 
for  business  at  73  East  Columbia  street,  Detroit. 
This  concern  announces :  "Victor  and  Columbia 
records  exchanged  for  five  and  ten  cents  each. 
Records  also  bought  and  sold." 

W.  D.  Trump,  Jr.,  has  been  appointed  manager 
of  the  branch  of  the  Max  Strasburg  Shop,  opened 
at  74  Library  avenue,  Detroit.  This  will  be  the 
permanent  headquarters  after  the  first  of  April. 

Goldberg's  phonograph  store,  Detroit,  has  moved 
from  236  to  167  Gratiot  avenue.  The  building^.is 
two  stories  high,  both  floors  being  devoted  to  Mr. 
Goldberg's  business.    The  soundproof  booths  are 


of  white  enamel  with  mahogany  trimmings.  It 
now  ranks  as  one  of  the  finest  exclusive  phono- 
graph shops  in  the  Middle  West. 

The  Home  Furnishing  Co.,  North  Burdick 
street,  Kalamazoo,  has  added  a  line  of  phono- 
graphs and  records. 

At  1588  Michigan  avenue  is  a  talking  machine 
store  operated  by  J.  W.  Nowicki,  who  handles 
Columbia  goods  exclusively.  Mr.  Nowicki  per- 
sonally gives  little  attention  to  this  phase  of  his 
business,  but  he  has  a  very  able  manager  in  the 
person  of  his  thirteen-year-old  daughter,  Emilie, 
who  does  all  of  the  buying  and  the  selling.  She  is 
a  wonderfully  clever  girl  for  this  business.  A 
complete  assortment  of  English,  Polish,  German. 
Russian,  Bohemian  and  Lithuanian  records  are  car- 
ried in  stock,  and  this  young  lady  talks  enough  of 
all  of  these  languages  to  take  care  of  customers 
when  they  come  in.  Not  long  ago  she  gave  the 
Columbia  an  order  for  2,200  foreign  records  at 
one  time.  "I  leave  everything  about  this  depart- 
ment to  my  daughter,  Emilie,"  said  her  father  in 
talking  with  The  Talking  Machine  World  cor- 
respondent.   "She  handles  it  better  than  a  grown 


FALL  IN 
JOIN  THE  ARMY  OF 
NYOIL  DEALERS  AND 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 

person;  she  takes  a  lot  of  interest  in  the  depart- 
ment, she  speaks  all  the  different  languages  and 
knows  just  what  kind  of  foreign  records  should 
be  kept  in  stock." 

James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Co.,  was  here  February  1.  He  said  busi- 
ness all  over  the  country  was  booming.  It  was 
his  first  visit  to  Detroit.  It  made  a  great  im- 
pression on  him. 

OPENS  GENERAL  REPAIR  SHOP. 

The  Talking  Machine  Repair  and  Sales  Co., 
New  York,  of  Which  A.  H.  Dodin  Is  Presi- 
dent, Will  Repair  All  Makes  of  "Talkers" 
in  Shop  Which  Was  Opened  Lately. 

The  Talking  Machine  Repair  and  Sales  Co.  re- 
cently incorporated  under  the  laws  of  New  York 
to  fill  what  may  be  termed  a  long-felt  want  in  the 
trade.  The  new  concern  has  opened  a  shop  at  25 
East  Fourteenth  street,  New  York,  and  will  spe- 
cialize in  repairs  of  talking  machines  of  all  makes 
and  styles  for  any  dealer  or  his  customers.  It 
will  tend  to  remove  the  difficulties  faced  by  the 
dealer  in  a  certain  line  when  he  had  to  persuade 
his  jobber  to  have  repaired  a  machine  of  another 
make.  The  great  number  of  new  machines,  par- 
ticularly of  the  cheaper  types,  on  the  market  also 
makes  a  general  repair  shop  a  welcome  institution. 

Andrew  H.  Dodin,  president  and  general  man- 
ager of  the  new  corporation,  is,  perhaps,  the  best 
known  repair  man  in  the  talking  machine  field, 
and  has  spent  about  fifteen  years  at  tfrat  work. 
His  first  work  was  in  Brussels,  Belgium,  under 
Albert  Durant,  the  noted  European  expert,  and 
later  spent  six  years  with  the  New  York  Talk- 
ing Machine  Co.,  where  he  conducted  what  is  de- 
clared to  be  one  of  the  finest  repair  shops  in  the 
trade  in  the  matter  of  tool  equipment  and  lay-out 
and  in  the  amount  of  stock  carried. 

Mr.  Dodin  will  be  in  direct  charge  of  all  the 
work  of  the  new  corporation,  and  will  be  assisted 
by  George  Cockrell,  long  connected  with  local  job- 
bers as  a  repair  man,  who  will  act  as  outside 
representative  of  the  company  among  the  dealers. 
The  interest  that  has  been  shown  in  the  new  ven- 
ture makes  its  success  assured. 

ISSUE  STRIKING  VICTOR  POSTERS. 

The  advertising  department  of  the  Victor  Talk- 
ing Machine  Co.  sent  out  last  week  to  Victor  deal- 
ers three  very  attractive  and  striking  posters,  two 
being  devoted  to  the  new  Tungs-tone  stylus  and  the 
other  to  "Mother,"  one  of  the  most  popular  songs 
now  in  vogue.  These  posters  can  be  used  to 
excellent  advantage  by  Victor  representatives 
throughout  the  country,  as  the  general  public's  in- 
terest in  the  Tungs-tone  stylus  has  been  stimulated 
by  the  advertising  appearing  in  the  national  maga- 
zines announcing  the  new  needle. 

Other  literature  accompanying  these  posters  in- 
cluded new  repair  catalogs  for  the  Victor  I  F. 


"Music  for  Everybody" 

OPERAPHONE 
RECORDS 

Retail  at  35  cents. 

Are  equal  to  any. 

Are  8  inches  in  diameter. 

Are  double  sided. 

Play  as  long  as  the  average  12  inch 
records  of  other  makes. 

Are  vertical  cut. 

Play  with  an  ordinary  steel  needle. 

Play  on  any  lateral  cut  record  ma- 
chine with  a  small  attachment 
which  is  simple  to  use  and 
inexpensive. 

Our  catalog  is  up-to-date  and  there 
are  no  duplicate  titles;  the  songs 
are  by  the  popular  artists. 

The  records  are  the  product  of  our 
own  laboratory  and1  factory. 

Write  for  January  list — it  speaks  for 
itself. 

Operaphone   Manufacturing  Corporation 

Office:  Fifth  Avenue  Building,  Madison  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


31 


ACTIVE  CONDITION  OF  THE  TRADE  IN  CLEVELAND. 

Volume  of  Business  Increase  for  the  Past  Month  Over  Last  Month  Ranged  Somewhere 
from  20  to  120  Per  Cent. — Talking  Machine  Men  Join  Cleveland  Music  Trade  Asso- 
ciation— Machines  of  All  Makes  in  Great  Demand — Output  Is  of  Excellent  Volume. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  February  7. — The  talking  machine 
industry  has  been  one  of  the  most  active  in  this 
city  during  the  past  month.  In  spite  of  the  fact 
that  there  is  a  shortage  of  goods,  the  volume  of 
business  increase  for  the  past  month  over  the  same 
month  last  year  ranged  anywhere  from  20  per  cent, 
to  120  per  cent.  Such  artists  as  Pablo  Casals,  Os- 
car Seagle,  Julia  Culp  and  Mischa  Elman  gave  re- 
citals here  during  the  month  and  thereby  created  a 
larger  demand  for  their  respective  records. 

The  talking  machine  men  of  this  city  have  been 
taken  into  the  Cleveland  Music  Trade  Association, 
and  with  their  combined  efforts  will  make  this  city 
a  more  potent  factor  than  ever  before  in  musical 
matters. 

The  Euclid  Music  Co.,  Victor  dealer,  reports  that 
the  volume  of  business  for  January  was  greater 
than  that  of  any  previous  January  in  the  history 
of  the  company.  A.  W.  Witter,  general  sales  man- 
ager of  the  concern,  expects  to  take  a  trip  to  the 
factory  in  the  near  future. 

Manager  Morton,  of  the  Columbia  Grafonola  de- 
partment at  the  G.  M.  Ott  Piano  Manufacturing 
Co.,  Euclid  avenue,  says :  "Conditions  in  Cleveland 
are  excellent  and  the  demand  for  Columbia  prod- 
uct is  good  and  we  are  on  the  job,  so  why.  shouldn't 
we  have  a  big  business  this  year?    We  will." 

The  William  Taylor  &  Sons  Co.'s  Victrola  de- 
partment also  reports  a  record  January  business. 
T.  A.  Davies,  manager  of  the  department,  just  re- 
turned from  the  Victor  factory,  having  had  a  very 
successful  trip.  He  stated  that  no  sale  of  a  ma- 
chine was  lost  during  the  holidays,  since  he  had 
machines  of  every  type  of  both  the  Victrola  and 
Grafonola  talking  machines. 

The  Wade  H.  Poling  Piano  Co.'s  Victrola  de- 
partment, under  Earle  Poling's  managership, 
again  attracted  much  attention  by  means  of  its 
unique  window  displays,  especially  featuring  the 
higher  grade  Victrolas  and  records. 

The  Phonograph  Co.,  of  this  city,  Edison  dealer 
and  distributer,  states  that  the  January  business 
equaled  that  of  December,  which  was  the  banner 
month  of  any  sjnce  the  inception  of  the  organiza- 
tion. 

The  Fischer  Piano  Co.,  distributer  of  the  Pathe 
phonograph,  has  realized  excellent  results  during  the 
past  month.  The  company  is  now  supplying  over 
eighty-five  dealers  throughout  its  territory. 

Manager  J.  J.  Schreiner,  of  the  Bailey  Co.'s 
talking  machine  department,  states  that  the  busi- 


I 

ness  for  the  past  month  showed  a  material  in- 
crease, despite  a  marked  shortage  in  the  Victrola, 
Columbia  and  Edison  lines,  which  the  department 
carries. 

The  Diamond  Disc  Talking  Machine  Co.,  located 
in  the  prominent  East  End  residential  district,  re- 
ports that  the  business  for  January  was  fully  as 
good  as  that  of  December.  Manager  E.  A.  Fried- 
lander  said  that  every  indication  pointed  to  an  ex- 
ceptionally good  year's  business. 

Buesher's  Victrola  House  has  been  doing  some 
extensive  advertising  by  means  of  eight  large  bill- 
boards in  different  sections  of  the  city.  The  ad- 
vertising consists  of  a  picture  of  a  large  Victrola 
and  a  Victor  record,  with  a  very  practical  sugges- 
tion, appealing  to  all  classes  of  people. 

The  Pathe  talking  machine  department  of 
Stearn  &  Co.  expects  to  move  from  the  sixth 
floor  to  more  commodious  quarters  in  the  balcony 
ol  the  building,  consisting  of  a  concert  hall  and 
eight  large  demonstrating  rooms.  Manager  C.  H. 
Johnston  was  very  optimistic  regarding  business 
conditions. 

The  Collister  &  Sayle  Co.,  Victor  jobber,  is 
now  getting  nearly  all  the  models  of  Victrolas  to 
supply  the  increasing  demands  of  its  numerous 
dealers.  There  is  a  tremendous  demand  for  the  new 
Victor  tungs-tone  stylus.  Jack  Kennedy  is  the 
wholesale  manager  and  Miss  Jeanette  Heisa  is  re- 
tail manager. 

Business  at  the  Eclipse  Musical  Co.,  extensive 
Victor  jobber,  has  been  very  large,  and  the  results 
for  January  were  greater  than  those  of  any  pre- 
vious year.  The  demands  have  been  very  large, 
and  it  has  only  been  due  to  the  increased  shipments 
of  goods  from  the  Victor  factory  that  the  dealers 
were  better  satisfied  than  ever  before. 

During  the  past  month  Miss  Irene  Heasley,  for- 
merly connected  with  the  Caldwell  Piano  Co.'s 
Victrola  department,  and  Oscar  E.  Linn,  credit 
man  for  the  Caldwell  Piano  Co.,  were  married. 
Manager  Schirring,  of  the  Victrola  department, 
entertained  the  bridal  couple  and  the  sales  staff  and 
and  employes  of  the  company  showed  their  good 
wishes  by  means  of  gifts. 

The  B.  Dreher's  Sons  Co.  reports  a  trade  in- 
crease of  33%  per  cent,  over  the  same  month 
a  year  ago.  The  Aeolian-Vocalion  has  met  with 
excellent  success  and  numerous  sales  are  reported 
weekly.  Manager  W.  G.  Bowie  anticipates  con- 
tinued good  results  during  the  following  months. 

The  Columbia  Graphophone  Co.,  under  the  ener- 


getic managership  of  G.  M.  Madson,  showed  an 
increase  of  over  100  per  cent,  over  the  same  month 
a  year  ago.  Mr.  Madson  said  that  he  had  to  stop 
opening  up  new  accounts  owing  to  the  tremendous 
demand  from  the  fifty  local  dealers. 

Some  of  the  recent  Cleveland  dealers  were:  Mr 
Raynor,.  of  the  Yahrling-Raynor  Co.,  Youngstown, 
N.  Y. ;  J.  E.  Leighton,  Painesville;  George  E.  Nich- 
ols, Nebraska  Cycle  Co.,  Omaha;  Mr.  English. 
Stewart  Talking  Machine  Co.,  Indianapolis,  Ind. ; 
Bill  Gaston,  representing  the  Victor  Co.;  Mr. 
Leopold,  of  May  &  Leopold,  Steubenville,  O.; 
French  Nestor,  Pittsburgh. 


JOINS  WATK1NS  MUSIC  CO. 

Norman  H.  Cook,  Formerly  Manager  of  Talk- 
ing Machine  Department  of  Boggs  &  Buhl, 
Pittsburgh,  Goes  with  Youngstown,  O.,  Con- 
cern— Long  Experience  in  the  Business. 


(Special  to  The  Talking  Machine  World.) 

Pittsburgh,  Pa.,  February  8. — Norman  H.  Cook, 
formerly  manager  of  the  talking  machine  depart- 
ment of  the  Boggs  &  Buhl  store  in  this  city,  re- 
signed on  February  1  to  become  a  member  of  the 
Watkins  Music  Co.,  of  Youngstown,  O.  He  was 
in  charge  of  the  Boggs  &  Buhl  department  for  a 
year  and  a  half.  Mr.  Cook  learned  the  talking  ma- 
chine trade  from  the  ground  up,  and,  although  a 
young  man,  has  achieved  enviable  success  in  the 
business.  He  began  his  career  with  the  Bennett 
Piano  Co.  at  Warren  Pa.,  his  home  town.  Follow- 
ing that  connection  and  previous  to  coming  here,  he 
was  associated  for  three  years  with  the  W.  F.  Fred- 
erick Piano  Co.  at  Cleveland,  O.  Mr.  Cook's  rapid 
rise  and  his  marked  success  as  manager  of  the 
Boggs  &  Buhl  department  resulted  in  his  being 
taken  into  the  firm  of  the  Watkins  Music  Co.  He 
will  leave  this  city  to  assume  his  new  duties  in 
Youngstown  about  the  15th  of  the  month,  being 
followed  by  the  best  wishes  of  his  many  friends 
in  the  trade. 


DEATH  OF  ALBERT  C.  PHILLIPS. 

Son  of  Walter  P.  Phillips,  Well  Known  in  the 
Talking  Machine  Trade,  Dies  Suddenly  In 
New  York — Prominent  Newspaper  Man. 


Albert  C.  Phillips,  a  member  of  the  staff  of  the 
Financial  Bureau  of  the  New  York  Times  and 
well  known  in  newspaper  circles,  died  suddenly  at 
his  home  in  New  York  on  Tuesday,  February  8, 
in  his  forty-fifth  year.  The  deceased  was  the  son 
of  Walter  P.  Phillips,  general  manager  of  the 
original  United  Press  Association,  and  for  many 
years  connected  with  the  Columbia  Graphophone 
Co.  as  head  of  the  publicity  and  promotion  depart- 
ment. Mr.  Phillips,  Sr.,  retired  from  active  busi- 
ness some  years  ago. 


WE  ARE  PREF 

'ARED 

|  VICTROLAS 

RECORD  , 
SERVICE 

r  ^ 

ECLIPSE 

Jobbing  Victor  Product  Exclusively 

ECLIPSE    MUSICAL  CO. 

Victor  Distributors 
CLEVELAND 

32 


THE  TALKING  MACHINE  WORLD. 


TALKING  MACHINE  TRADE  PROSPEROUS  IN  ST.  LOUIS. 

Gratifying  Conditions  Exist  in  Missouri — Korber-Brenner  Activity — Pathe  Wholesale  Ware- 
rooms — Good  Work  of  Talking  Machine  Dealers'  Association — Great  Volume  of  Victor 
Advertising — Christine  Miller  and  the  Edison — Columbia  Co.'s  Large  Business. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  February  8. — There  is  decided 
visible  evidence  of  the  prosperity  of  the  talking 
machine  trade  in  and  about  this  city.  New  booths, 
enlarged  space  and  additional  forces  in  talking  ma- 
chine salesrooms  are  much  in  evidence. 

Take  for  instance  Aeolian  Hall,  which  is  giving 
up  that  wonderful  first  floor  of  the  local  ware- 
rooms,  that  has  always  been  sacred  to  grand  pi- 
anos, fine  rugs,  settees  and  comfortable  chairs  for 
the  music  lovers  of  St.  Louis,  to  record  demon- 
stration rooms.  Six  booths  and  a  stock  room  have 
been  built  and  at  this  writing  are  being  decorated 
in  approved  Aeolian  Hall  style.  Sales  Manager 
Halman  is  especially  proud  of  his  selection  of  elec- 
trical fixtures.  Talking  Machine  Manager  Halla- 
han  is  content  with  claiming  credit  for  the  effect- 
iveness of  the  booths.  This  means  that  the  Aeolian- 
Vocalion  has  outgrown  the  cellar,  where  the  talk- 
ing machine  department  has  been  housed  for  many 
years,  and  has  been  moved  to  the  main  floor  for 
record  business,  in  addition  to  the  fourth  floor, 
which  was  given  over  to  machine  sales  some 
months  ago. 

At  the  Silverstone  Music  Co.  five  additional 
booths  are  being  constructed  as  a  second  story  of 
those  on  the  main  floor,  and  will  be  reached  by  a 
broad  artistic  stairway  which  will  start  from  near 
the  front  door. 

At  the  Columbia  warerooms  they  have  been 
doing  some  preparedness  work,  and  Manager 
Irby  W.  Reid  says  they  have  everything  but  the 
munitions.  The  chief  work  during  the  last  month 
has  been  a  complete  rebuilding  of  the  record  cases 
in  the  stock  rooms.  C.  R.  Salmon,  the  wholesale 
manager,  says  that  the  "new  stock  cases  will  permit 
the  wholesale  force  to  handle  the  record  orders 
with  a  great  deal  more  dispatch  and  accuracy  than 
ever  before. 


"In  the  city  the  greatest  trade  on  single  rec- 
ords follows  the  appearance  in  the  city  of  an 
artist  with  a  popular  number.  Irene  Franklin  was 
here  and  we  sold  a  lot  of  her  records.  This 
week  Gus  Williams  was  singing  at  the  Olympic, 
and  we  are  having  a  great  run  on  his  numbers. 
We  have  been  doing  our  advertising  mostly  along 
the  record  lines,  and  the  trade  has  responded  in 
surprising  form,"  said  Mr.  Salmon. 

E.  C.  Rauth,  of  the  Koerber-Brenner  Music  Co- 
Victor  jobber,  returned  recently  from  an  extended 
southwestern  trip  and  reports  a  most  excellent 
business  in  that  section.  "The  people  there  have 
money  and  they  are  spending  it,"  he  says.  "And 
first  they  seem  to  be  buying  talking  machines,  and 
those  who  have  machines  from  former  good  crop 
years  are  buying  records.  Everywhere  in  this 
middle  section  of  the  country  business  is  good  and 
talking  machine  trade  is  leading  all  the  rest." 

Mr.  Rauth  is  quite  an  enthusiastic  supporter  of 
the  interview  with  C.  B.  Noon,  manager  of  the  mu- 
sical instruments  department  of  the  Stix,  Baer  & 
Fuller  Dry  Goods  Co.,  which  was  published  in  last 
month's  Talking  Machine  World,  and  he  would 
recommend  that  all  dealers,  old  and  new,  read  this 
thoroughly  and  talk  it  over  with  other  men  of  the 
trade,  that  they  may  avert  any  threatened  calamity 
to  the  business  through  the  selling  of  cheap  ma- 
chines that  will  destroy  the  standing  the  business 
has  built  for  itself  while  handling  only  dependable 
merchandise. 

R.  H.  Gordon,  of  the  Pathe  Co.,  reports  consid- 
erable progress  with  his  line  in  the  city,  and  even 
more  progress  in  his  country  district.  When  he 
came  here  his  machines  were  on  sale  only  with  the 
Hellrung  &  Grimm  Furniture  Co.  Now  he  has 
stocks  in  the  Lehman  Piano  Co.,  on  Piano  Row ; 
the  O'Neil  Piano  Co.,  on  Grand  avenue,  in  the 
middle  West  End,  and  the  Sommers  Furniture  Co.. 


in  Piano  Row.  He  has  excellent  prospects  for  fur- 
ther local  sales  outlets. 

The  Pathe  wholesale  warerooms  are  in  the  same 
corridor  in  the  Blackwelder  Trust  Co.  Building  as 
a  Justice  of  the  Peace  court,  and  as  Mr.  Johnson's 
idea  of  hospitality  is  to  keep  open  doors,  he  some- 
times gets  on  the  nerves  of  the  court,  despite  that 
body's  appreciation  of  the  excellent  music.  So  it 
often  happens  that  while  he  is  demonstrating  to  a 
prospective  customer  a  man  acting  as  though  with 
authority  will  appear  and  silently  close  the  corridor 
doors.  Then  they  remain  shut  until  court  adjourns, 
when  they  are  thrown  open  again ;  but,  having  due 
respect  for  the  majesty  of  the  law,  Mr.  Gordon 
makes  sure  when  court  adjourns. 

One  of  the  accomplishments  of  the  Talking  Ma- 
chine Association  here  was  the  establishment  of  a 
rule  that  the  members  should  not  sell  machines  on 
instalments  without  interest  on  deferred  payments. 
So  far,  it  appears  that  the  members  are  observing 
this  rule,  but  the  furniture  stores  are  not  members. 
They  do  not  charge  interest  on  furniture  payments, 
and  they  object  to  charging  interest  on  talking 
machines.  Recently  this  put  the  exclusive  talking 
machine  salesmen  in  hard  competition  on  some 
sales.  Some  sales  have  been  made  without  the 
question  of  interest  being  touched  upon,  and  when 
the  seller  objected  the  managers  have  been  forced 
to  give  up  the  sale.  Some  uncomfortable  interviews 
for  the  salesmen  have  followed.  The  furniture 
houses,  however,  are  said  to  strictly  enforce  the 
other  rule,  that  of  limiting  the  records  sent  on  ap- 
proval to  forty-eight  hours  and  requiring  that  the 
customer  buy  at  least  25  per  cent,  of  those  sent.  It 
is  likely  that  an  effort  will  be  made  in  the  near  fu- 
ture to  adjust  the  interest  complication. 

Getting  down  to  the  retailer,  the  reports  that 
are  heard  are  of  a  most  surprising  business  last 
month.  "We  had  an  excellent  Christmas  trade," 
said  Manager  C.  B.  Noon,  of  the  Stix,  Baer  & 
Fuller  Dry  Goods  Co.,  "and  naturally  I  figured  that 
January  would  be .  rather  quiet ;  but,  much  to  my 
surprise,  we  did  a  capacity  business  at  times.  Our 
month  totaled  handsomely,  and  February  has 
>tarted  off  nicely." 

This  is  practically  the  report  that  has  been  heard 


RECORD  BRUSH 


Grit  is  a  Fine  Thing  in  a  man,  but  one  of  the  Worst  Things  in  a  record  groove 


Easily  Attached 
Works  Automatically 


By  removing  all  dust  and 
dirt  from  the  Record 
Grooves  a  clear  repro- 
duction is  insured. 


Every  Jobber  and  Dealer  Should  Handle  These  Brushes.    Sample  and  Discounts  Mailed  on  Request 


Talking  Machine  Co. 

97  Chamb  ER.S  St     Neab  Church  St.  New  York 
VICTOR  DISTRIBUTORS 


THE  TALKING  MACHINE  WORLD. 


33 


all  along  the  line.  A  good  many  dealers  have  not 
yet  received  all  of  the  machines  that  they  ordered 
for  the  Christmas  sales,  and  they  are  in  no  haste 
to  deliver  large  machines  where  they  have  small 
ones  out,  because  they  have  a  steady  trade  that  is 
eating  up  their  belated  shipments  about  as  rapidly 
as  they  can  get  them  in.  The  jobbers  say  that  they 
will  be  caught  up  with  the  situation  by  the  middle 
of  the  month  and  will  be  ready  to  go  ahead  on  new 
business.  The  retailers  say  they  are  ready  to  order 
more  as  soon  as  they  are  promised  delivery,  and  in 
fact  some  of  them  have  gone  ahead  ordering  de- 
spite delayed  shipments.  The  record  situation  as 
to  stock  seems  to  be  very  good  indeed. 

Manager  James  Campion,  of  the  Story  &  Clark 
Piano  Co.,  who  handles  the  Edison  line,  is  prepar- 
ing for  an  active  talking  machine  campaign  from 
that  store.  He  is  formulating  plans  for  a  ground 
floor  record  sales  department,  and  has  engaged 
Miss  McKim,  of  the  Famous  &  Barr  staff,  who  is 
said  to  have  made  a  remarkable  sales  record  with 
Edison  machines  at  the  former  store. 

Again  this  month  was  the  volume  of  advertising 
on  behalf  of  the  Victor  records  noticeable.  The 
morning  papers  on  the  day  the  monthly  list  was 
announced  seemed  to  be  chiefly  Victor  records,  and 
the  ads  continued  in  the  afternoon  papers.  It  is  an 
interesting  study  to  watch  the  announcements  of 
the  new  records.  The  Victor  list  announcements 
are  duplicated  several  times  in  ads  of  comparatively 
small  space,  but  there  is  a  large  degree  of  effective- 
ness in  it.  The  Columbia  list  is  announced  in  a 
Columbia  warerooms  advertisement  of  liberal  space 
that,  too,  is  effective  in  its  way.  The  last  Edison 
disc  list  was  announced  in  a  display  ad  of  the  Sil- 
verstone  Music  Co.  The  other  dealers  complained 
that  there  had  been  a  slip  somewhere  and  that  they 
did  not  have  the  list  in  time  to  join  in  the  ad- 
vertising. 

Miss  Christine  Miller  sang  at  the  Victoria  Thea- 
tre January  15  in  a  tone  test  with  the  Edison  disc 
machine,  and  the  usual  tests  were  made  on  the 
capacity  audiences  as  to  whether  they  could  tell 
which  was  the  human  voice  and  which  was  the 
machine  when  both  were  singing.  It  was  a  feature 
of  this  test  that  the  newspapers  sent  their  musical 
critics  to  hear  this  concert,  and  without  exception 
they  expressed  wonderment  at  the  performance. 
Some  of  the  reports  were  very  carefully  worded, 
but  the  recognition  was  as  complete  as  could  be 
expected  for  mechanical  music,  considering  the 
prejudice  that  still  exists  in  the  minds  of  those 
who  are  accustomed  to  the  "high  brow"  musical 
affairs.  As  one  dealer  in  another  line  put  it,  "it 
would  seem  that  the  talking  machine  has  certainly 
become  a  musical  instrument  when  the  critics  will 
sign  their  names  to  articles  comparing  it  to  the 
human  voice." 

Chris  Johnson,  formerly  of  the  Columbia  ware- 
rooms  but  recently  with  the  talking  machine  de- 
partment at  the  Nugent  Department  Store,  has 
gone  to  Logansport,  Ind.,  where  he  will  have 
charge  of  a  department  recently  established  in  a 
department  store  in  that  city.  In  his  new  place 
Mr.  Johnson  reports  to  Mr.  Oleman,  in  charge  of 
the  Nugent  department,  which  is  controlled  by  the 
National  Talking  Machine  Sales  Co.  This  -depart- 
ment is  making  an  enviable  record  with  Edison 
and  Columbia  machines. 


FORMAL  OPENING  IN  DALLAS. 

Western  Automatic  Music  Co.  Featuring  the 
Edison  Diamond  Disc  Phonograph. 


H.  E.  SPEARE  IN  CHARGE. 


H.  E  Speare  has  been  appointed  manager  of  the 
Victor  department  at  the  Lord  &  Taylor  store, 
New  York,  succeeding  W.  J.  Lynch,  -who  severed 
his  connections  with  the  store  last  week.  This  de- 
partment is  under  the  direction  of  the  Musical  In- 
strument Sales  Co.,  New  York. 

Mr.  Speare  was  previously  manager  of  the  Lord 
&  Taylor  Victor  department,  having  been  appointed 
manager  of  the  department  when  Lord  &  Taylor 
moved  to  their  store  at  Thirty-eighth  street  and 
Fifth  avenue.  Subsequently  he  was  appointed 
manager  of  the  Victor  department  of  the  William 
Hengerer  Co.,  another  store  in  the  Musical  Instru- 
ment Sales  Co.'s  chain.  Mr.  Speare  was  very  sue- 
cessful  in  both  of  these  important  capacities,  and  is 
thoroughly  familiar  with  Victor  retail  merchandis- 
ing from  all  standpoints. 


(Special  to  The  Talking  Machine  World.) 

Dallas,  Tex.,  February  5. — The  formal  opening 
of  the  handsome  new  quarters  of  the  Western 
Automatic  Music  Co.  at  1604  Elm  street,  this  city, 
was  held  yesterday  and  proved  a  decided  success. 
The  company  handles  orchestrions  and  automatic 
pianos  and  also  features  the  Edison  Diamond 
Disc  phonograph  very  strongly.  It  occupies  three 
stories  in  its  new  building,  two  of  them  devoted 
to  display  and  salesrooms  and  offices,  and  the 
third  to  stock  storage. 


famous  tenor,  to  the  Memorial  Hall,  this  city,  on 
March  9,  despite  the  fact  that  a  guarantee  of 
$2,000  was  required.  Arrangements  have  been 
made  to  afford  people  from  surrounding  towns  an 
opportunity  to  attend  the  concert,  and  the  Harman 
Co.  is  making  a  special  drive  on  McCormack  rec- 
ords and  other  high-class  music  features.  Mr. 
Harman's  connection  with  the  plan  to  bring  Mr. 
McCormack  to  Lima  is  in  itself  an  excellent  ad- 
vertising stunt,  especially  as  some  time  ago  he 
was  also  instrumental  in  bringing  Mme.  Tetrazzini 
to  this  city.  The  ticket  sale  is  being  handled  by 
the  Harman  Co. 


brings  mccormack  to  lima,  o. 

Frank  E.  Harman,  President  of  the  F.  E.  Har- 
man Co.,  Victor  Dealers,  Leading  Spirit  in 
Enterprise — Heavy  Guarantee  Required. 


(Special  to  The  Talking  Machine  World.) 

Lima,  O.,  February  8. — An  unusual  and  praise- 
worthy enterprise  in  the  line  of  developing  inter- 
est in  the  musical  possibilities  of  the  talking  ma- 
chine is  to  be  credited  to  Frank  E.  Harman,  pres- 
ident qf  the  F.  E.  Harman  Co.,  which  conducts  a 
large  Victrola  department  in  connection  with  its 
housefurnishing  business  in  this  city. 

Thrdugh  Mr.  Harman's  efforts  arrangements 
have  been  made  to  bring  John  McCormack,  the 

"m 


MUST  MAINTAIN  LIST  PRICE. 

The  Victor  Talking  Machine  Co.  has  called  the 
attention  of  its  dealers  to  an  injunction  which  it 
recently  obtained  in  the  United  States  District 
Court,  New  York,  against  the  Globe  Talking  Ma- 
chine Co.,  New  York.  This  latter  concern  violated 
the  terms  and  conditions  of  its  dealer's  contract 
with  the  Victor  Co.,  according  to  the  complaint 
filed. 

The  injunction  prohibits  the  Globe  Talking  Ma- 
chine Co.  from  selling  any  Victor  products  at  less 
than  the  full  list  price  or  royalty  marked  upon 
each  machine  and  record. 


The  Houston  Phonograph  Co.,  Houston,  Tex., 
which  was  adjudged  bankrupt  on  October  29,  1915, 
has  applied  for  a  discharge  from  bankruptcy,  and 
a  hearing  will  be  held  in  Houston  on  March  10. 


34 


THE  TALKING  MACHINE  WORLD. 


CHEST  OF  SILVER  PRESENTED  TO  LOUIS  F.  GEISSLER. 

Members  of  National  Association  of  Talking  Machine   Jobbers   Seize    Upon    Occasion   of  Mr. 
Geisler's  Wedding  to  Express  Congratulations,  Accompanied  by  a  Beautiful  Chest  of  Silver. 


The  members  of  the  National  Association  of 
Talking  Machine  Jobbers,  in  recognition  of  the 
many  courtesies  and  kindnesses  received  at  the 


is  held.  To  this  end  President  Andrew  G. 
McCarthy  appointed  a  committee  consisting  of 
James  F.  Bowers,  of  Chicago,  chairman;  Edwin  C. 


Chest  of  Silver  Presented  to  Louis  F.  Geissler. 


hands  of  Louis  F.  Geissler,  the  general  manager  of 
the  Victor  Talking  Machine  Co.,  seized  upon  the 
occasion  of  Mr.  Geissler's  recent  wedding  to  pre- 
sent to  himself  and  his  charming  bride  a  testi- 
monial of  the  appreciation  and  regard  in  which  he 


Rauth,  of  St.  Louis,  and  Arthur  A.  Trostler,  of 
Kansas  City,  to  make  the  necessary  arrangements. 

The  committee  selected  as  a  most  appropriate 
gift  a  beautiful  chest  of  silver  consisting  of  200 
pieces,  each  of  which  is  marked  with  a  handsome 


Old  Englist  capital  "G."  The  chest  is  of  solid 
mahogany  and  is  in  itself  a  work  of  art.  A  hand- 
somely engraved  brass  plate  setting  forth  the 
presentation  and  the  occasion  is  attached  to  the 
chest.  Accompanying  the  silver  is  a  beautifully 
engrossed  and  illuminated  minute  or  resolution,  ex- 
quisitely bound  in  green  seal  leather,  carrying  a 
handsomely  executed  silver  "G."  The  wording  of 
the  text  is  as  follows : 
'  To  Louis  F.  Geissler, 

"General  Manager  Victor  Talking  Machine  Co. 

"Dear  Mr.  Geissler:  On  this  happy  and 
auspicious  occasion  in  your  life,  your  friends  of  the 
National  Association  of  Talking  Machine  Jobbers 
take  this  opportunity  of  congratulating  you  and 
wishing  you  well.  Your  many  kindnesses  in  the 
past  leave  bright  in  our  memories  the  years  we 
have  been  associated  with  you. 

"We  shall  ever  feel  an  interest  in  your  welfare, 
and  wish  for  you  what  you  will  undoubtedly  com- 
mand— increasing  business  success  and  an  ever- 
widening  circle  of  friends. 

"That  in  your  future  surroundings  you  may  be 
reminded  of  us  and  our  association,  we  ask  Mrs. 
Geissler  and  you  to  accept  with  these  sincere  ex- 
pressions this  silver  service  set  as  an  evidence  of 
the  high  esteem  in  which  you  are  held  by  us,  and 
trust  you  will  be  long  spared  to  use  it  in  good 
fellowship  with  your  host  of  friends. 
"Sincerely  yours, 

"Andrew  G.  McCarthy,  President. 
"Harry  F.  Miller,  Vice-President. 
"Edwin  C.  Rauth,  Secretary. 
"William  H.  Reynalds,  Treasurer." 

Then  follows  a  list  of  the  members  of  the  job- 
bers' association. 

The  testimonial  as  a  whole  is  well  worthy  of  the 
minds  who  conceived  it,  and  is  a  great  credit  to 
both  the  association  and  the  recipient  of  its  splen- 
did gift. 


THE  MOTROLA  WELL  RECEIVED. 

The  idea  of  having  talking  machines  wound  and 
kept  wound  automatically  by  means  of  electricity 
apparently  appeals  to  a  great  number  of  retailers 
and  talking  machine  owners,  according  to  the  re- 
sponse that  has  been  made  to  the  announcement 
of  the  Motrola  by  Jones-Motrola,  Inc. 

The  new  device,  the  invention  of  Joseph  W. 
Jones,  of  Jones  patent  fame,  has  already  been 
described  in  The  World,  and  arrangements  have 
been  made  to  supply  all  demands  promptly  at  an 
early  date.  One  of  the  most  interesting  features 
of  the  Motrola  is  that  the  stock  model  will  fit 
any  of  the  standard  types  of  machines  without 
alterations,  which  thereby  widens  the  field  of 
usefulness  for  the  device. 


TO  MAKE  TALKING  MACHINES. 

The  R.  S.  Howard  Co.,  New  York,  manufacturer 
of  pianos  and  player-pianos,  is  planning  to  em- 
bark in  the  talking  machine  field.  The  company 
has  already  shipped  instruments  to  its  dealers,  and 
will  probably  concentrate  on  the  manufacture  of 
machines  retailing  at  $75  to  $200. 


A  personally  selected  list  of  records  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  bo 
a  pleasure  for  us  to  play  them  for  you. 


imi;i7T/rcy.^r 

(Mil 
UIZI 

tmi  —  «-v- 


—»-.)  .71 


■i .» 


:  n 


iois|££ 

llHI{!X"'^','e3.^n'W"<',',  -71 


CROFT 


Bee 


Record  Delivery  Envelopes  Are  Cheaper 
Than  Wrapping  Paper  and  String 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalogue  Supplement  Envelopes 


Perfection  Record  Holders 

Long  Cabinets 

Needles 

Peerless  Locking  Plates 


CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


THE  TALKING  MACHINE  WORLD. 


35 


GATELY=HAIRE  CO.'S  LOSS  BY  FIRE. 


Offices  and  Warerooms  Completely  Destroyed 
— New  Qjarters  Secured  Immediately  After 
Fire  and  Business  Going  on  as  Usual. 


(Special  to  The  Talking  Machine  World.) 

Albany,  N.  Y.,  February  8. — Fire,  starting  in  an 
adjoining  building  and  working  its  way  into  the 
offices  and  warerooms  of  the  Gate'.y-Haire  Co., 
Inc.,  108  State  street,  last  week,  completely  de- 
stroyed everything  owned  by  the  concern.  The 
fire  started  at  2  o'clock  in  the  morning  and  John 
L.  Gately,  president,  was  soon  at  the  scene  and 
the  customary  opening  time  of  the  same  morning 
found  the  company  located  at  121  North  Pearl 
street.  A  few  days  later  found  the  organization 
backed  by  rush  shipments  of  machines  and  rec- 
ords, so  that  the  trade  of  this  territory  could 
hardly  notice  a  delay  in  the  usual  prompt  work 
that  has  been  characteristic  of  G.-H.  service. 

The  maintenance  of  G.-H.  service  was  accom- 
plished by  hard  work ;  many  nights  the  staffs 
labored  way  into  the  bigger  hours,  and  then  John 
L.  Gately  kept  pegging  away  until  about  3  to  4 
a.  m.  This  isn't  mentioned  so  as  to  show  hard 
work,  for  everyone  knows  that  J.  L.  delights  in 
work,  but  it  proves  that  the  interest  of  the  Gately- 
Haire  Co.  is  centered  on  the  dealer  and  that  every- 
thing possible  was  done  for  his  benefit.  Mr. 
Gately  also  expressed  appreciation  of  the  assistance 
tendered  by  his  many  friends. 


NEW  JOBBING  HOUSE  IN  ATLANTA. 

Phonographs,  Inc.,  Organized  to   Handle  the 
Edison  Diamond  Disc  and  Amberola  Lines. 


Phonographs,  Inc.,  a  new  jobbing  organization 
handling  the  Edison  Diamond  Disc  and  Edison 
Diamond  Amberola  lines  exclusively,  was  incor- 
porated February  8  with  headquarters  at  Atlanta, 
Ga.  Phonographs,  Inc.,  will  cover  a  zone  including 
the  States  of  Georgia,  Florida,  a  large  part  of 
Alabama  and  a  portion  of  Tennessee.  W.  F.  L. 
Rosenblatt  is  in  charge  at  Atlanta. 

Until  his  move  to  Atlanta,  Mr.  Rosenblatt  was 
associated  with  the  Simmons  Talking  Machine  Co., 
Briston,  Va.-Tenn.  He  will  not  entirely  sever 
connections  with  that  organization,  for  O.  Sim- 
mons will  have  an  interest  in  the  new  company, 
the  present  plans  of  which  are  to  begin  business 
solely  as  jobbers,  then  after  a  suitable  location  is 
found  open  a  retail  department. 


MANY  NEW  AGENTS  APPOINTED. 


Interest    Particularly    Strong     In    the  New 
Fraad  Junior  Machine. 


The  Fraad  Talking  Machine  Co.,  with  headquar- 
ters at  225  Lexington  avenue,  New  York,  and 
showrooms  at  1160  Broadway,  reports  the  acquisi- 
tion of  a  large  number  of  active  agents  during 
the  month  for  the  various  types  of  talking  ma- 
chines manufactured  by  the  company  and  that  sev- 
eral important  exclusive  territory  deals  have  been 
made,  one  of  them  for  western  Canada. 

The  Fraad  Junior,  which  was  announced  in  The 
World  last  month,  has  proven  particularly  suc- 
cessful, and  the  demand  for  it  temporarily  swamped 
the  manufacturing  facilities.  The  Fraad  Junior, 
retailing  at  $35,  is  an  attractive  model,  of  small 
size  but  playing  12-inch  records  and  having  ex- 
cellent facilities  for  the  filing  of  records  in  the 
cabinet.  In  all  respects  it  is  proving  the  leader 
of  the  Fraad  Talking  Machine  Co.'s  line. 


CHANGES  IN  DIRECTORATE. 

There  have  been  a  number  of  changes  in  the 
management  and  executive  staff  of  the  Savoy 
Gramophone  Co.,  New  York.  At  a  recent  meeting 
of  the  stockholders  Pottash  Bros.,  well-known 
Philadelphia  business  men,  bought  out  the  interests 
of  several  of  the  stockholders  and  were  elected 
directors.  Miss  Elizabeth  R.  Nanes,  secretary  of 
the  company,  will  personally  supervise  and  direct 
the  manufacturing  and  marketing  of  the  Savoy 
machines. 


A  Patented  Record  Cabinet 

Sectional,  Adjustable,  Convenient.  Exclusive 
Advantages.  Proved  the  Best.  Used  and 
Endorsed  by  the  Livest  Dealers.  Guaranteed 
to  You.  Sold  by  Victor,  Columbia,  Edison 
and  Pathe  Jobbers. 

This  Design 

(6  Sections,  crown  and  base). 

Victor  and  Columbia, 
Model  No.  2 

Holds  1,800  10"  or  12"  records. 
(300  records  in  each  section). 

Edison  Special,  Model 
No.  6 

Holds  780  Edison  Records. 


Pathe  Special,  Model 
No.  8 

Holds  1,800  any  size  record. 
(10",  10J^",  11^",  12",  and  14"). 

Heavy  Construction 

Patented  Combination  Unit. 
Solid  Oak  Standard  Finishes. 
Solid  Gum  Mahogany  Finishes. 

Filing  Supplies 

That  will  save  you  Time,  Increase 
your  Sales,  Insures  your  Invest- 
ment by  showing  the  Selling- 
Value  of  each  Record.  Showing 
the  Popular  Sellers  and  Slow  Sel- 
lers. Cutting  out  the  "dead  ones." 


s 


THE  OGDEK 
SALES  SYSTEM  GUIDE 

A  COMBINATION  NUMBEREI 
INDEX  AND  SALES  RECORD.  LO- 
1  CATES  AU.  BECOH05  Or  USING 
.'  ONE  FOB  EACH  TrTLE 


tttt 


HO  STOCK  ENVELOPE  OEQl/IRETJ 


Ogden  Stock  and  Sales  System 
Envelope."  Victor  and  Columbia 
Special,  Edison  and  Pathe  Special. 


'  METAL  TIP  GUIDE  USED  AT  INTERVALS  OF  25  RECORDS 
N  CONNECTION  WITH  STOCK  ENVELOPES 


No  1  foh  Models  No.  i  and 

MO  2  COMBINATION  10-INCH 


Metal 

Tip 

Guide 


/      AND  *2-lHCH  RECORD 

Sections                     .         ■  \ 

1  no  2  for  models 

NO  3  Artf) 

J    NO,  6,  FOR  10-iNC.H 

RECORDS 

And  index  used  at  intervals  in  con- 
nection with  Stock  Envelopes. 


Tabled  Guide 

AND  INDEX  locating  each  Rec- 
ord with  Sales  Record.  No  Stock 
Envelope  required. 

Models  No.  1  and 
No.  3 

are  High-Grade  cabinet  work. 
All  finishes  to  match  your  fix- 
tures. Have  glass  and  wood- 
paneled  disappearing  doors  and 
locks.  This  cabinet  and  System 
have  proved  the  most  satisfac- 
tory on  the  market.  Uncondi- 
tionally Guaranteed.  Write  for 
catalogue  and  estimate  to  suit 
vour  record  stock. 


The  OGDEN  SECTIONAL  CABINET  CO. 

Lynchburg,  Va. 


36 


THE  TALKING  MACHINE  WORLD. 


Jobbers  of  the  Pathephone 

Secure  the  agency  for  the  best  selling  musical  instrument  manufactured.    Write  us 
concerning  contract.    Largest  Stock.  Best  service. 

E.  E.  TROWER  MUSIC  CO.,  St.  Joseph,  Mo. 


W.  H.  PENN  WITH  PATHE. 

Well-Known  Composer  and  Publisher  Ap- 
pointed Member  of  the  Technical  and  Mu- 
sical Divisions  of  This  Prominent  Company. 


NEW   MACHINE   REFLECTS  TONES. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
announced  last  week  the  appointment  of  William 
H.  Penn  as  a  member  of  the  company's  technical 


Wm.  H.  Penn. 

and  musical  divisions.  He  assumed  his  new  duties 
on  Monday,  and  will  make  his  headquarters  at  the 
Pathe  recording  laboratories. 

Mr.  Penn  is  ideally  equipped  for  his  new  and 
important  post,  as  he  has  been  connected  with  the 
musical  publishing  business  in  all  its  phases  for 
many  years.  For  ten  years  he  was  general  man- 
ager for  Sol  Bloom  in  both  his  musical  publishing 
and  Victor  interests,  and  subsequent  to  that  found- 
ed the  Penn  'Music  Co.,  New  York,  which  concern 
achieved  wide  success  in  the  publication  of  popular 
vocal  and  instrumental  selections. 

Mr.  Penn  has  also  composed  a  number  of  selec- 
tions which  have  met  with  a  large  sale  in  this  coun- 
try and  abroad,  "The  Honeysuckle  and  the  Bee" 
being  one  of  his  best  known  compositions. 

In  an  interview  with  a  representative  of  The  Re- 
view, Mr.  Penn  commented  upon  the  remarkable 
progress  which  the  Pathe  Freres  Co.  has  achieved 
in  the  past  year,  and  was  greatly  impressed  with 
the  long  list  of  well-known  artists  who  are  in- 
cluded on  the  Pathe  recording  staff. 


The  Columbia  Co.'s  international  record  depart- 
ment has  just  issued  its  special  window  hanger  for 
the  February  records,  the  following  languages  be- 
ing listed  on  this  banner :  Bohemian,  French,  Ger- 
man, Hungarian,  Italian,  Lithuanian,  Norwegian, 
Polish,  Roumanian,  Spanish,  Mexican,  Swedish, 
Turkish. 


82  Years 
of  Service 
to  the  Dealer 


See  Page  68 


The  Reflexophone,  Now  on  the  Market,  Rep- 
resents New  Principles  of  Construction. 


A  talking  machine  of  original  design  has  just 
been  placed  on  the  market  by  the  Reflexophone, 
Inc.,  114  Fifth  avenue,  New  York,  under  the  ex- 
pressive name  of  the  Reflexophone,  indicative  of 
the  fact  that  instead  of  the  sound  coming  out 
through  an  open  or  concealed  horn,  as  in  the  usual 
type  of  machines,  it  is  reflected  by  means  of  a 


specially  shaped  chamber  and  comes  out  through 
the  top  of  the  cabinet.  The  machine  comes  in  an 
attractive  cabinet  built  on  the  square  lines  of  the 
Colonial  style,  and  is  supplied  in  mahogany  and 
other  finishes.  It  is  solidly  constructed,  attractive 
in  appearance  and  will  play  lateral  cut  records. 

The  officers  of  Reflexophone,  Inc.,  which  was  or- 
ganized some  time  ago,  are :  John  Reynolds,  presi- 
dent; Henry  Leeds,  vice-president,  and  A.  J.  Ellis, 
secretary.  Mr.  Leeds  is  well  known  in  the  talking 
machine  trade,  and  the  creation  of  the  new  machine 
represents  to  a  great  extent  his  personal  work. 


3DUjas  TVIIdVD  Joj-Aireqiv 


Upside  down  this  month ! 

Our  rapid  growth  had  a  set-back  when  fire  burned  us  out, 
but  we  are  getting  things  into  shape  and  will  be  in  a 
better  position  than  ever  to  perform  the  duties  embraced 
in  G-H  Service. 

It  is  needless  to  say  what  we  did  to  get  stock,  but  our 
phone  and  telegraph  bills  will  never  be  as  large  again. 
We  had  a  duty  to  perform,  fire  or  no  fire,  for  many  dealers 
are  now  DEPENDING  upon  our  assistance. 

Rest  assured  that  a  better  G-H  Service  will  rise  from  the 
ashes  of  the  old,  and  our  activity  in  getting  in  shape  will 
make  a  new  record.    We're  burned  but  not  beaten. 

Thank  you  all  for  your  letters  of  sympathy  and  of  co- 
operation. 

GATELY-HAIRE  COMPANY 

John  L.  Gately,  President  James  N.  Haire.  Treasurer 

NEW  ADDRESS:    121  NORTH  PEARL  STREET 

Albany,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


37 


MURATORE  AND  CAVALIERI  TO  RECORD  FOR  PATHE' 


Distinguished  Operatic  Tenor  and  Celebrated  O 
Record  Exclusively  for  Pathe  Library 


peratic  Soprano  Consummate  Arrangements  to 
—  Important  Move  for  This  Institution. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
announced  this  week  the  consummation  of  arrange- 
ments whereby  Lucien  Muratore,  the  celebrated 
tenor,  and  Lina  Cavalieri,  the  famous  soprano, 
will  record  exclusively  for  the  Pathe  disc  library. 
This  important  deal  had  been  pending  for  some 
time,  and  with  its  final  completion  Pathe  dealers 
are  assured  of  receiving  records  from  two  artists 


Lina  Cavalieri's  fame  is  world  wide,  and  she  has 
appeared  with  a  number  of  the  leading  opera  com- 
panies. She  is  known  as  "the  most  beautiful 
woman  on  the  stage,"  although  her  voice  has  won 
for  her  the  prominent  position  which  she  occupies 
ia  the  musical  world. 

The  Pathe  Freres  Co.  is  to  be  congratulated  upon 
the  addition  of  Muratore  and  Cavalieri  to  its  list  of 


Lucien  Muratore. 


whose  fame  is  world  wide.  Mr.  Muratore  has  not 
previously  recorded  for  any  company. 

Mr.  Muratore  recently'  completed  a  season  with 
the  Chicago  Opera  Company,  and  while  appearing 
with  this  company  received  remarkable  tributes 
from  the  newspaper  critics  of  that  city.  In  fact, 
he  is  invariably  referred  to  as  one  of  our  greatest 
tenors. 

Mr.  Muratore  started  his  professional  career  on 
the  speaking  stage,  appearing. as  leading  man  for 
the  celebrated  French  actress,  Mme.  Rejane.  While 
appearing  at  the  Odeon,  Mr.  Muratore's  voice  at- 
tracted the  attention  of  one  of  Paris'  leading  im- 
presarios, who  urged  him  to  give  up  theatrical  work 
and  devote  himself  entirely  to  an  operatic  career. 

Mr.  Muratore  followed  this  advice,  and  subse- 
quently started  his  operatic  work  that  has  gained 
for  him  the  fame  which  is  universally  bestowed  on 
him.  Among  the  operas  in  which  Mr.  Muratore 
has  sung  are  "La  Carmelite,"  "Maguette,"  "Cor 
Flouri,"  "Carmen,"  "Werther,"  "Mignon,"  "Ar- 
mide,"  "Faust,"  "Romeo  et  Juliette,"  "Monna 
Vanna,"  "Dejanire,"  "Othello"  and  many  others. 


Lina  Cavalieri. 


recording  artists.  There  will  undoubtedly  be  a  world- 
wide demand  for  records  of  these  two  cele- 
brated artists,  particularly  those  of  Muratore,  and 
this  is  evidenced  by  a  recent  article  appearing  in  a 
Chicago  magazine  which  stated :  "It  appears  that 
there  are  two  companies  trying  to  complete  arrange- 
ments with  Muratore  for  an  exclusive  contract  at 
the  present  time,  and  the  successful  one  should 
reap  a  fortune,  as  Marshall  Field's  told  me  during 
the  holiday  season  that  they  had  over  800  calls  for 
Muratore  records  in  the  past  six  months." 

NEW  SONORA  STORE~FOR  CHICAGO. 

(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  February  10. — A  lease  has  just 
been  signed  by  the  Sonora  Phonograph  Corp.  for 
the  first  two  floors  of  the  building  at  19  East 
Jackson  Boulevard,  which  will  be  occupied  by  the 
company  in  April  as  a  retail  store,  with  J.  B. 
Brooke  in  charge.  About  6,000  square  feet  of 
floor  space  will  be  occupied  and  the  premises  will 
be  handsomely  decorated  and  equipped  with  every 
modern  service  device. 


TO  MAKE  TALKING  MACHINES. 

Officers  of  the  M,  Schulz  Co.  Interested  in  New 
Enterprise  of  Great  Significance  to  Trade — ■ 
Particulars  Will  Be  Soon  Available. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  February  10.— Officers  of  the  M. 
Schulz  Co.,  of  Chicago,  one  of  the  largest  piano 
n.anufacturers  of  the  country,  are  preparing  to  or- 
ganize a  new  talking  machine  company  and  en- 
gage in  manufacturing  in  this  line  on  a  large  scale. 
Otto  Schulz,  president  of  the  company,  said  this 
week  that  they  are  not  prepared  to  make  any  state- 
ment regarding  the  name  of  the  new  machines  or 
particulars  at  this  time,  but  that  a. great  deal  of 
practical  preliminary  work  has  been  done,  the  de- 
mands of  the  trade  thoroughly  studied,  and  that, 
from  present  indications,  it  will  be  only  a  short 
time  when  the  details  of  organization  will  be  an- 
nounced and  the  new  machines  will  be  ready  for 
the  market.  It  is  the  intention  to  produce  a  com- 
plete line,  ranging  from  $50  to  $250. 

It  can  be  safely  predicted  that  the  new  line, 
when  ready,  will  be  a  revelation  in  point  of  dis- 
tinctive features,  artistic  architectural  designs,  etc. 
While  it  has  been  k'nown  for  some  time  in  the 
trade  that  a  step  of  this  kind  was  contemplated, 
the  parties  interested  have  been  loath  to  make  an- 
nouncement of  their  plans  until  adequate  informa- 
tion could  be  furnished  the  trade.  This  announce- 
ment, which  will  shortly  be  forthcoming,  will  be 
awaited  with  keen  interest,  as  the  reputation  of  the 
M.  Schulz  Co.  for  doing  big  things  in  a  big  way,  and 
the  enterprise  and  solidity  of  the  concern  lend  sig- 
nificance to  any  enterprise  with  which  the  individ- 
uals responsible  for  its  success  are  identified. 

TO  INTRODUCEl^REENEW  models. 

Three  new  models  of  Triton  phonographs  will 
be  announced  in  a  short  time  by  the  Triton  Phono- 
graph Corp.,  41  Union  Square,  New  York.  The 
designs  of  these,  according  to  J.  A.  Kraus,  gen- 
eral manager,  will  be  of  semi-radical  lines  and 
will  be  of  such  character  as  to  please  the  ultimate 
purchasers. 

The  general  offices  of  the  Triton  Corp.  have 
been  removed  from  the  sixth  floor  to  the  street 
floor,  being  a  part  of  the  entire  ground  floor  of 
the  building  which  was  recently  taken  by  the  com- 
pany. A  salesroom  fronts  on  Broadway,  and 
running  along  the  Seventeenth  street  front  is 
about  one-fifth  of  an  acre  devoted  to  the  sound 
box  department. 

Some  American  exporters  are  hurting  their  busi- 
ness prospects  in  Jamaica  by  forgetting  that  Eng- 
lish is  spoken  there,  and  not  Spanish,  the  American 
consular  agent  at  Port  Maria,  Jamaica,  points  out 
in  a  recent  report. 


AVe  Know  How 

To  Manufacture  for  Manufacturers 

Are  you  in  need  of  any  parts  in  the  phonograph  line  ?     Refer  to  us. 

Our  long  years  of  experience  at  your  disposal  for  the  asking. 

Have  you  heard  our  reversible  tone-arm  and  sun-rayed  diaphragm 
sound-box  play  the  lateral  and  vertical  cut  records  ? 

Ready  for  Delivery  in  Quantities.       6  Models  of  Motors 

Independent  Germ.  Amer.  Talking  Machine  Company,  Inc. 

56  BLEECKER  STREET,  NEW  YORK 


38 


THE  TALKING  MACHINE  WORLD. 


Every  money  making  reason  lor  carry- 
ing Columbia  Records  gets  a  50% 
increase  in  strength  by  the  addition  of 
the  new  records  listed  in  the  March 
Supplement  (out  February  20th  >. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


NEW  DIAMOND  DISC  CATALOG 

Just  Issued  by  Trios.  A.  Edison,  Inc.,  is  Unique 
Departure  from  Previous  Issues. 


"VICTOR,  HIS  MASTER'S  DOG,"  HAS  NOW  ARRIVED. 


A  unique  departure  from  all  previous  issues  is 
the  new  Diamond  Disc  catalog  just  issued  by 
Thomas  A.  Edison,  Inc.  Orange,  N.  J.  The  cover 
is  a  highly  artistic  conception,  being  a  reproduc- 
tion of  the  famous  painting  "Le  Concert,"  by 
Dominiquin  Pinx,  done  in  brown  on  dull  coated 
stock  which  enhances  the  softness  of  the  engrav- 
ing and  adds  to  the  warm,  rich  tone  of  the  ink. 
Across  the  top  of  the  engraving  is  the  title  in 
white,  "Music's  Re-Creation." 

On  the  first  inside  page  is  a  portrait  of  Mr. 
Edison,  and  under  .this  "Edison's  New  Art."  Fol- 
lowing is  a  description  of  what  is  meant  by 
"Music's  Re-Creation,"  with  some  reference  to  the 
instrument  itself,  emphasizing  its  distinctiveness 
and  briefly  referring  to  a  few  of  the  important 
details  of  construction.  After  this  comes  an  in- 
teresting reference  to  period  furniture,  with  ex- 
cerpts from  the  history  of  each  school  and  an  out- 
line of  the  characteristics  of  each.  This  is  fol- 
lowed by  two  pages  devoted  to  the  portraits  of 
noted  Edison  artists,  with  brief  reference  to  their 
musical  qualifications.  On  the  last  page  is  a  re- 
markably faithful  illustration  of  the  Edison 
Diamond  Disc  record,  or  "Re-Creation,"  as  it  is 
designated. 

Interspersed  through  the  reading  matter  are  il- 
lustrations of  the  various  Diamond  Disc  phono- 
graph models  beautifully  done  in  natural  colors, 
the  entire  work  being  in  harmony  with  the  su- 
perior quality  of  the  Edison  Diamond  Disc  line. 


"Victor,  His  Master's  Dog,"  has  arrived  and  has 
made  his  first  public  appearance  at  the  annual  Toy 
Fair,  now  being  held  at  the  Hotel  Breslin,  New 


$1.50,  $2  and  $2.50,  and  in  addition  to  its  value  as  a 
selling  proposition  makes  an  attractive  and  last- 
ing store  and  window  ornament.    It  should  score 


John  F.  Steinmetz,  president  of  the  Empire  Talk- 
ing Machine  Co.,  Chicago,  was  crossing  the  street 
;:t  Clark  and  Monroe  streets  recently  just  as  a  big 
green  12-cylinder  limousine  decided  to  do  some 
crossing  of  its  own.  The  result  was  a  collision 
in  which  Mr.  Steinmetz  got  the  worst  of  it.  "Two 
things  comfort  me,"  said  he.  "I  escaped  with  my 
life,  first,  and  second,  it  wasn't  a  4d." 


The  Latest  "V 

York,  where  the  life-like  white  and  black  velvet  re- 
production of  the  famous  trade-mark  has  proven  a 
center  of  attraction  and  was  actually  referred  to  as 
the  successor  of  the  "Teddy  Bear." 

"Victor,"  with  the  figure  that  reflects  his  fox 
terrier  ancestry,  stands  in  the  world-famous  atti- 
tude, with  his  head  cocked  to  one  side  and  as  nat- 
ural as  can  be.  The  new  toy,  or  ornament,  as  one 
may  desire,  is  the  idea  of  J.  Henry  Smythe,  Jr., 
oC  New  York  City,  who  is  known  to  the  trade 
through  the  medium  of  other  specialties  he  has 
marketed.  It  is  believed  that  there  will  be  a  heavy 
demand  for  "Victor,"  both  from  talking  machine 
owners  and  enthusiasts  and  from  those  seeking  a 
new  toy. 

"Victor"  is  offered  in  four  sizes,  retailing  at  $1, 


ictor  Quartet." 

a  big  success  in  the  talking  machine  and  toy 
trades. 


VICTROLA  FOR  TUBERCULAR  SCHOOL. 

(Special  to  The  Talking  Machine  World.) 

Harrisburg,  Pa.,  February  8. — The  Susquehanna 
Open  Air  School  for  Tubercular  Children  has  been 
given  a  Victrola  by  the  educational  committee  of 
the  Civic  Club.  Believing  that  the  talking  machine 
is  an  important  factor  in  the  musical  education  of 
school  children,  the  committee  hopes  to  place  a 
machine  eventually  in  every  schoolroom  in  the  city. 


The  Emerson  Phonograph  Co.  has  moved  its 
general  offices  from  120  Broadway  to  3  West 
Thirty-fifth  street,  New  York. 


Five  i  o-inch  Records 
can  be  played  on  this 

No.  2  SUPERTONE 
TALKING  MACHINE 

12 


Retails  $ 
at 


The  striking  feature  of  this  machine  is  a  remarkably 
powerful  single  spring  motor,  guaranteed  to  play  FIVE 
10-inch  records  with  a  single  winding.  10-inch  turntable. 
All  metal  parts  nickel  plated  and  highly  polished.  Cabinets 
finished  in  Mahogany,  Weathered  Oak  and  Early  English. 

Dimensions— Width  16";  Depth  7";  Length  16". 


Also  makers  of  Supertone  Talking  Machines  to  retail  from  $7.50  to  $75 

SEND  FOR  FULL  PARTICULARS 

PLAZA  MUSIC  CO.^0EwwstY°oRsk 

C  /V  PPHIR E  ^e  are  headquarters  for  Jewel  Point  Needles — 
XT_  _       _        o  ^or  ^^he  ar,d  Point  for  Edison.  Lowest 

^TM  E  E  D  Lv  E  S     prices  in  the  United  States. 


THE  TALKING  MACHINE  WORLD. 


39 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operate  on  all  currents) 
29  West  34th  Street  New  York  City 


VICTOR  FLOAT  WINS  FIRST  PRIZE 

In  Parade  of  Camden   Business  Improvement 
Association — Gets  Loving  Cup. 


The  Business  Improvement  Association  of  Cam- 
den, N.  J.,  held  a  mammoth  carnival  last  month, 
which  served  to  evidence  the  phenomenal  indus- 
trial growth  of  this  hustling  and  thriving  city 
the  past  few  years.  The  carnival  lasted  two  days 
and  included  a  number  of  interesting  events,  one 


bedecked  with  vines,  leaves  and  flags,  and,  as  will 
be  seen  by  the  accompanying  illustration,  was  de- 
cidedly novel  and  original. 

First  prize  was  awarded  the  Victor  float  by  the 
committee  of  judges,  whose  judgment  was  heartily 
applauded  by  the  thousands  of  visitors.    The  prize 


statute  or  similar  measures  are  in  effect.  It  had 
been  hoped  by  many  to  have  the  Printers'  Ink 
statute  as  it  now  stands  made  into  a  federal  meas- 
ure, but  it  is  believed  that  the  Edwards  bill  will 
go  far  to  meet  the  desired  ends. 

The  bill  in  full  provides :  "That  if  any  person, 
firm,  corporation  or  association,  in  a  newspaper, 
periodical,  circular,  form  letter,  or  other  publica- 
tion, publish,  distribute  or  circulate  through  the 
mails  in  the  United  States  or  any  of  its  posses- 
sions, knowingly  makes  or  disseminates,  or  causes 
to  be  made  or  disseminated,  any  statement  or  as- 
sertion  concerning   the   quantity,   quality,  value, 


The  Victor  Float,  Which  Was  Aw 

consisted  of  a  handsome  silver  loving  cup,  suit- 
ably engraved  and  in  harmony  with  the  beauty  of 
the  Victor  float. 


NEW  "PURE  ADVERTISING"  BILL. 


The  Cup  Won  by  the  Victor  Co. 

of  which  was  the  holding  of  a  parade  about  three 
miles  long. 

The  Victor  Talking  Machine  Co.,  whose  im- 
mense factories  are  located  at  Camden.  N.  J.,  in 
accordance  with  its  customary  broad  policies  of 
industrial  activity,  took  a  keen  interest  in  the 
carnival  and  contributed  in  an  important  measure 
to  its  signal  success. 

In  the  procession  of  floats  in  the  parade  the 
Victor  Talking  Machine  Co.  presented  the  very 
handsome  float  shown  herewith.    The  float  was 


Measure  Introduced  in  House  of  Representa- 
tives by  Congressman  Edwards  Would  Pro- 
hibit Sending  of  Misleading  or  Fraudulent 
Advertising  Through  the  Mails. 


(Special  to  The  Talking  Machine  World.) 
^\'ASHI^•GTO^•,  D.  C,  February  5. — The  bill  re- 
cently introduced  in  the  House  of  Representatives 
by  Congressman  Charles  G.  Edwards,  of  Georgia, 
and  which  is  designed  to  prohibit  the  sending  of 
misleading  advertising  through  the  mails,  is  re- 
ceiving strong  support  from  the  believers  in  pure 
advertising  in  all  sections  of  the  country,  and  par- 
ticularly in  such  States  where  the  Printers'  Ink 


arded  First  Prize  of  a  Loving  Cup. 

merit,  use,  the  present  or  former  price,  the  purpose 
or  motive  of  a  sale  of  any  securities,  merchandise, 
articles,  commodity,  or  service,  or  concerning  the 
method  of  cause  of  production  or  manufacture  of 
such  merchandise,  articles,  or  commodity,  or  the  pos- 
session of  awards,  prizes,  or  distinctions  on  such 
merchandise,  articles,  or  commodity,  or  service,  that 
enter  into  interstate  commerce  to  mislead,  shall  be 
guilty  of  a  misdemeanor,  and  upon  conviction  there- 
of be  sentenced  to  pay  a  fine  of  not  more  than 
$1,000  or  imprisoned  for  a  period  not  exceeding 
one  year,  or  both,  as  the  court  may  direct." 

The  bill  is  to  go  into  effect  immediately  follow- 
ing its  passage. 


Like  another  extensively  advertised  product,  our 


Made  in 
U.  S.  A. 

Disc  Record  NEEDLES 

"cannot  be  improved,"  so  we  are  packing  them, 
to  order,  in  new,  handsome  and  convenient 

METAL  BOXES 

IMPRINTED  WITH  DEALER'S  NAME  AND  ADDRESS 
WITHOUT  EXTRA  CHARGE 

SEND  FOR  SAMPLES  AND  PRICES 

NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET  NEW  YORK 


PRAISE  FROM  A  TONE  EXPERT. 

The  Columbia  Graphophone  Co.,  New  York,  re- 
ceived recently  a  very  interesting  communication 
from  F.  F.  Abercrombie,  of  the  Abercrombie  Shop, 
Poughkeepsie,  N.  Y.,  who  has  made  a  study  of  tone 
for  more  than  twenty-five  years,  which  reads : 

"I  had  the  pleasure  the  other  day  to  listen  to 
one  of  your  records,  A1859,  'Silent  Night,  Hal- 
lowed Night,'  and  'Oh,  Come,  All  Ye  Faithful,'  by 
the  Columbia  Mixed  Quartet.  If  not  a  business 
secret,  will  you  kindly  let  me  know  who  the  sing- 
ers are?  Having  made  a  study  of  tone  for  the 
past  twenty-five  years,  I  want  to  say  that  those 
four  voices  are  as  fine  as  any  I  have  ever  listened 
to  for  blend  and  perfect  pitch." 


The  forces  of  the  Talking  Machine  Co.  of  Min- 
neapolis (Archie  Matheis,  proprietor),  Victor 
dealer,  held  their  annual  dinner  last  Tuesday.  The 
firm  was  the  host  to  its  employes,  who  thoroughly 
enjoyed  the  dinner. 


One  of  the  meanest  of  God's  creatures  is  he 
who  dawdles  along  the  primrose  path  of  life  and 
then  begrudges  his  fellow  the  fruits  of  industry. 


Establ  i  shed 
1834 

See  Page  68 


THE  TALKING  MACHINE  WORLD. 


The  new  TRITON  No.  2 


The  enormous  popularity  of  the  Triton  No.  1  came  not  alon 
S"3rDT5J.?0".e.^?S=.ComPact1?ss— but  als°  because  of  its 


from  its 


Guaranteed 
For  1  Year 


We  guarantee  you  against 
legal  complications. 


t^IW  Ready  Portability— as  a  Companion  in  the  Camp-on 

the  Boat— on  Auto  Trips— and  in  Dancing  Visits  to  friends  who 
were  without  music.    But  we  have  had  so  many  requests  for  a  more 

S^^S^TteKT" Iocation  in  the 
RETAILS  FOR  $15 

It  is  equipped  with  the  Celebrated  Triton  Motor— and  the  Famous  Triton 
Sound  Producer-together  with  our  new  departure  in  arranging  the  Sound 
Chamber.  Housed  in  a  substantial  Cabinet— finished  in  either  oak  or  ma- 
hogany—not treated  as  so  many  cabinets  are— to  just  a  coating  of  coach 
varnish— but  each  cabinet  is  Hand  Polished  and  Hand  Rubbed— making  a 
finish  fit  to  associate  with  the  best  furnishings. 

We  have  so  arranged  our  Sound  Chamber  that  the  most  Accurate  Repro- 
uctions  of  the  Artists    rendering  are  .  given  to  the  record  being  played. 
ffe  . P'e/f'ng  Simplicity  of  the  Cabinet  is  Accentuated  by  the  Soft-Smooth 
effect  of  the  finish.    Together  with  this  is  accompanied  the  Strong  Guarantee 
of  all  Triton  Productions. 

The  Retail  Price — $15.00— has  been  made  to  conform  with  the  Popular 
Demand. 

Sample  machine  sent  for  £7.50. 

TRITON  PHONOGRAPH  CO.  iYw  y«5rk 


INCORPORATION  PAPERS  FILED. 

Central    Pathe    Phonograph    Co.  Incorporated 
as  Jobbers  of  Pathe  Products. 


West.  Two  retail  stores  will  also  be  opened  within 
the  Loop  district  in  prominent  locations. 


MONEY  LOST  BY  INATTENTION. 


(  Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  February  8. — Following  the  return 
of  Harry  K.  O'Neill  from  New  York,  announce- 
ment was  made  that  incorporation  papers  have  been 
filed  with  the  Secretary  of  State  of  Illinois  for  the 
incorporation  of  the  Central  Pathe  Phonograph 
Co.,  capitalized  at  $20,000.  The  officers  will  be 
Arthur  J.  O'Neill,  president;  Harry  K.  O'Neill, 
vice-president  and  secretary;  Arthur  D.  O'Neill, 
vice-president  and  treasurer.  The  company  will 
fit  up  wholesale  offices  and  within  a  short  time 
will  be  actively  engaged  in  the  jobbing  of  the 
Pathe   Pathephone   in    Chicago   and   the  Middle 


"I  won't  buy  anything  more  there,"  said  a  man 
of  our  acquaintance  just  the  other  day,  in  refer- 
ring to  a  retail  store.  Of  course,  the  inevitable 
"come-back"  was,  "Why?"  "Because,"  he  said, 
"they  don't  seem  to  care  whether  they  sell  me  any- 
thing or  not."  There's  nothing  of  the  hysterical 
sister  about  this  man.  He's  a  man's  man  all 
through  and  hates  palaver.  I  think  he  would 
smite  anybody  who  attempted  to  "faire  le  gentil" 
with  him,  but  he'd  just  had  enough  of  that  par- 
ticular store.  A  little  more  inquiry  and  we  learn 
the  trouble.    It  was  pure,  unadulterated  inatten- 


tion 'and  indifference  on  the  part  of  the  clerks. 
"But,"  said  our  friend,  "the  proprietor  is  always 
the  one  who  is  really  to  blame  in  such  cases.  He's 
'firing'  the  old  bunch  they  tell  me,  but  I'll  bet  that 
store's  got  a  black  eye  that  they  won't  get  over  in 
years."  This  is  a  true  story,  gentlemen,  and  the 
moral's  as  plain  as  the  nose  on  our  editorial  face 
—which  is  going  some,  says  the  Voice  of  the  Vic- 
tor. It's  a  new  year.  You'll  be  putting  all  sorts 
of  ideas  into  commission  in  the  next  few  weeks. 
Just  see  how  high  your  clerks  assay  to  the  ton 
in  courtesy  and  eagerness  to  serve. 


Running  along  from  year  to  year  without  know- 
ing what  stock  you  have  on  hand  is  no  more  busi- 
nesslike than  going  along  fi-om  day  to  day  without 
knowing  what  money  is  in  .the  cash  drawer. 


What  Are  You  in  Business  For? 


If  it's  to  make  money, 
why  don't  you  secure 
our  Agency? 

381  dealers  did  last 
month  and  are 

Now  reordering  daily. 

Mechanical  construction, 
cabinet  craftmanship 
and  tonal  qualities  guar- 
anteed. 

Our  Machine  Plays  All 
Records 

GET  BUSY  IF  YOU  WANT 
EXCLUSIVE  TERRITORY 

Fraad  Talking  Machine  Co. 

225  Lexington  Ave.,  New  York  City 

PHONES  I  5106  I  MURRAY  HILL 
I  5821  ) 

Showrooms:  1160  Broadway  The  Trade  Sensation 

FRAAD  JR.— RETAIL  PRICE  $35.00 


STYLE  5— RETAIL  PRICE  $15.00 


STYLE  4— RETAIL  PRICE  $25.00 


THE  TALKING  MACHINE  WORLD. 


41 


RECOGNIZE  HIS  CAPABILITIES. 

Geo.  A.  Kelly  Appointed  Floor  Manager  of  New 
York  Talking  Machine  Co. — One  of  the  Real 
Veterans  of  the  Victor  Business — Has  Filled 
Many  Posts  with  the  House. 


The  New  York  Talking  Machine  Co.,  119  West 
Fortieth  street,  New  York,  Victor  distributer,  an- 
nounced this  week  the  appointment  of  George  A. 
Kelly  as  floor  manager.  Mr.  Kelly's  new  duties  in 
this  important  capacity  will  include  supervision  of 
the  company's  service  to  the  dealers,  expeditious 


Geo.  A.  Kelly. 

handling  of  the  dealers'  orders  in  the  house,  and 
prompt  delivery  to  the  shipping  department.  This 
will  be  only  one  of  his  duties,  and  the  preponder- 
ance of  his  time  will  be  more  closely  related  to  the 
sales  end  of  the  business.  He  will  meet  the  many 
Victor  dealers  who  visit  the  company's  headquar- 
ters the  year  round,  and  will  answer  the  thousands 
of  questions  intimately  relative  to  the  business. 

Mr.  Kelly  is  one  of  the  real  veterans  of  the  Vic- 
tor business,  having  entered  the  field  in  1897.  He 
has  been,  associated  with  the  New  York  Talking 


WANTED 

Phonographs  and  Records 

Any  make;  in  any  quantity. 
Will  pay  spot  cash  for  same. 


Address  "Purchaser,"  care  Talking  Machine 
World,  373  4th  Avenue,  New  York. 


CASH  PAID 

DrrnunQ-New  and 

IXrAjUIVUi^Old  and  cut 

out — any  make — any  quantity. 

Highest  prices  promptly  paid. 
Confidential. 

"Buyer  AA,"  care  Talking 
Machine  World,  373  4th  Ave., 
New  York. 


WANTED 
RECORDING  MACHINE 

To  make  Phonograph  Records.  Either  new  or  second- 
hand. State  lowest  price.  Address  BOX  "R.,"  care 
Talking  Machine  World,  373  Fourth  Ave.,  New  York. 


Splendid  Location  for  Phonograph  Plant  — 

FOR  SALE. — Furniture  factory;  3-story  brick;  fully 
equipped  with  machinery:  largest  cities  in  United 
States  within  150  miles;  all  leading  (8;  railroads  con- 
nected by  siding  to  door;  dollar  a  ton  smokeless  fuel; 
big  snap  to  quick  buyer.  .  "TRUSTEE,"  Box  37, 
Wilkes-Barre,  Pa. 


Machine  Co.  for  sixteen  years,  and  has  been  an 
important  factor  in  its  steady  growth  and  progress. 

Mr.  Kelly  started  work  in  the  stock  room,  and 
in  a  single  year  worked  his  way  through  till  he 
was  placed  in  charge  of  the  shipping  department 
and  stock  room,  a  position  which  he  has  filled  with 
signal  skill  and  ability. 

His  promotion  to  the  post  of  floor  manager  is  not 
in  the  nature  of  a  reward  or  honorarium  for  his 
many  years  of  service,  but  is  a  suitable  recognition 
of  has  capabilities  and  detailed  knowledge  of  the 
Victor  business.  Mr.  Kelly  has  served  the  New 
York  Talking  Machine  Co.  loyally  and  faithfully, 
and  his  sterling  character  is  evidenced  by  the  fact 
that  every  member  of  the  company's  executive, 
sales  and  office  staffs  is  his  friend  and  admirer. 
His  staff  in  the  shipping  department  esteem  him 
as  a  comrade  and  adviser  and  a  man  of  unusual 
executive  acumen. 


THE  WORLD  GOES  TO  THE  TRENCHES. 


English  Soldier  Gives  Evidence  of  the  Wide- 
spread Circulation  of  This  Publication. 


The  Talking  Machine  World  is  read  in  the 
trenches !  The  accompanying  illustration  shows  a 
letter,  received  from  I.  Parsons,  Jr.,  of  London, 
England,  which  was  written  to  Arch  H.  Olds,  of 
Indianapolis,  Ind.,  manager  of  the  Edison  Shop 
there.  A  few  months  ago  The  World  published 
an  account  of  the  opening  of  the  Edison  Shop, 
where  a  souvenir  booklet  was  distributed  to  the 
visitors.  The  letter  is  a  request  for  a  copy  of  the 
booklet.    Mr.  Olds  has  sent  a  copy  of  the  booklet 


S4.$am3Uae  Strut 

6.  /.  /£ 


<fa^n  ex.  Axe,*.  -yueceie*  o£ ^feMesup 


fa. 


to  Mr.  Parsons,  who  is  in  London  at  present  con- 
valescing from  a  wound  received  "somewhere  in 
France."  When  a  man  in  the  trenches  thinks 
enough  of  a  trade  paper  to  read  it,  it  shows  that 
that  trade  paper  is — well,  draw  your  own  con- 
clusions. 


At  a  banquet  given  for  Thomas  A.  Edison  by  the 
Illuminating  Engineering  Society  at  the  Biltmore, 
February  10,  the  inventor  was  made  an  honorary 
member  of  the  society.  The  honor  was  a  birthday 
gift  that  Mr.  Edison,  much  appreciated,  as  he  was 
sixty-nine  years  old  on  that  day. 


CLOSING  OUT— Cabinets 

Oak  cabinet  for  st.  4  or  6  Victrola,  pannelled  front 
door  w  ith  lock,  $3.00;  also  double  doors,  carved  posts, 
lock  and  casters,  $4.00.  All  goods  polished.  Cover 
for  st.  6  Victrola  with  hinges  and  Prop.,  $1.50.  H.  A. 
Sage,  is  Madison  Ave.,  Detroit,  Mich. 


MME.  CISNEROS  WITH  PATHE 

The  Famous  Operatic  Artist  to  Record  Exclu- 
sively for  the  Pathe  Disc  Library. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
announced  this  week  the  consummation  of  arrange- 
ments whereby  Eleonora  de  Cisneros,  the  famous 
operatic  mezzo-soprano,  will  record  exclusively  in 
the  future  for  the  Pathe  disc  library. 

Mme.  de  Cisneros  is  well  known  to  music  lovers 
both  here  and  abroad,  having  appeared  with  several 
of  the  leading  opera  companies,  including  the  Met- 
ropolitan Opera  Company,  Philadelphia-Chicago 
Opera  Company  and  others.  She  has  also  ap- 
peared at  numerous  concerts  and  recitals,  where 
she  has  received  hearty  commendation  from  the 
critics.  Her  Pathe  records  will  doubtless  meet 
with  a  ready  sale  at  the  hands  of  Pathe  dealers. 


CLEVER  VICTROLA  ADVERTISING. 


(Special  to  The  Talking  Machine  World.) 

White  Plains,  N.  Y.,  January  31. — A  novel  bit 
of  advertising  was  used  by  Hunt's  Music  Store,  of 
52  Martine  avenue,  to  attract  attention  to  Victor 
record  No.  64412,  of  "The  Little  Grey  Home  in 
the  West,"  sung  by  Alma  Gluck.  The  White  Plains 
Chamber  of  Commerce  recently  held  a  banquet  at 
Delmonico's,  this  city,  where  the  feature  of  the 
after-dinner  entertainment  was  a  demonstration  of 
the  possibilities  of  the  telephone.  When  San  Fran- 
cisco was  called  the  manager  of  the  Mount  Vernon 
office  of  the  New  York  Telephone  Co.  sang  "Hello. 
Frisco,"  and  the  response  received  from  the  Coast 
was  a  Victrola  rendition  of  the  Alma  Gluck  record. 
Hunt's  advertisement  tells  the  story  of  the  dinner, 
and  says,  "Like  the  telephone,  the  Victmla  is  uni- 
versally famous." 

WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  "Situation"  advertisement  intended  for  this  Department 
to  occupy  a  space  of  four  lines,  agate  measure,  and  it 
will  be  inserted  free.  Replies  will  also  be  forwarded 
without  cost.  Additional  space  will  be  at  the  rate  of 
25c.  per  line.  If  bold  faced  type  is  desired  the  cost  of 
same  will  be  25c.  per  line.  Business  opportunities  25c. 
per  line. 

MANUFACTURING  POSITION  WANTED— 
Thoroughly  experienced  man  capable  of  putting 
in  complete  plant  for  manufacturing  vertical 
cut  disc  records.  Can  make  the  finest  master 
wax.  Experienced  in  latest  recording  methods. 
A  specialist  in  electrotyping  and  backing 
matrices.  Extensive  general  manufacturing 
knowledge.  Can  systematize  plant  and  make 
eight-inch  disc  to  wholesale  for  eleven  cents, 
process  complete;  no  experimental  work  neces- 
sary. Can  adhere  to  advance  estimates.  Ad- 
dress "Box  308,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

SPACE  FOR  RENT!  Will  rent  space  in  my 
jewelry  store  twenty-five  by  seventy-five  to  live 
man,  splendid  location  for  Victrola  shop  and 
record  exchange  on  North  Woodward  Ave.,  1 
mile  circle,  Detroit,  Michigan.  Address  "Box 
313,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

,tSH?MI:\TENDENT'  FOREMAN  OR  LXPERIMEXT- 
AL  MAN — Practical  machinist  and  instrument  maker,  aee 
39,  possessing  executive  and  inventive  ability  and  a  thorough 
knowledge  of  spring  motors,  sound  boxes,  etc.,  and  all  the 
manufacturing,  details  connected  with  the  low  cost  produc- 
tion of  same,  seeks  position.  Could  bring  in  exclusive  pat- 
ented side  line  if  desired.  Address  "Box  309."  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New  York  City. 

AMBITIOUS  YOUNG  MAN  can  take  charge  of  anv"  de- 
partment  of  talking  machine  factorv.  Y\'hat  have  vou  to 
offer?  AddTess  I.  Paul,  3316  Arlington  St.,  Philadelphia, 
Pa. 

A  FIRST-CLASS  VICTROLA  REPAIRMAN  for  one  of 
the  largest  Victrola  departments  in  Northwestern  Ohio;  a 
man  competent  to  take  charge  of  the  repair  department;  per- 
manent position  with  opportunity  for  advancement;  state 
age,  experience  and  salary  expected.  Address  "Box  310," 
care  The  Talking  Machine  World.  373  Fourth  \ve.  Xe  v 
York  City.  . 

POSITION  WANTED— Thoroughly  competent  man  with 
nearly  twenty  years'  experience  in  the  talking  machine  busi- 
ness, desires  position  as  manager  in  wholesale  and  retail 
business;  Edison  preferred:  hest  of  references.  Address 
"Experienced."  care  Room-  307,  Marvin  Bldg..  San  Francis- 
co, Cal. 

POSITION  WANTED— Man  with  broad  experience  in 
Edison  disc  line,  desfres  to  connect  with  house  where  results 
will  be  appreciated.  Address  "Box  311."  care  The  Talking 
Machine  World.  373  Fourth  Ave..  New  York  City. 

POSITION  WAX;TED— Ten  years'  talking  machine  ex- 
penence;  five  years  as  traveler  and  manag.-r,  balance  of  time 
in  retail.  If  you  need  a  man  where  knowledge  and  address 
are  of  importance  ask  for  references.  If  you  are  not  an 
advertiser,7  don't  waste  vour  time:  Will  30  anywhere — Chi- 
cago preferred.  Address  "Box  312,"  care  The  Talking 
Machine  World,  3T3  Fourth  Ave.,  X'ew  Yo.-k  City. 


This  Columbia  story,  carried  across  two  full  pages  in  this  wee 
buyers  are  rapidly  finding  out :  that  Columbia  Records  evident 
any  others.    And  that  the  Columbia  Grafonola  is  truly  "the  t 


ill// 


Y//j 


m 


EUGEN 
Y  S  A  Y  E 

Master  Violinist 


From  Photo. 

©MISHKiN 


Trap6  ' 


60 


tfote 


YSAYE'S  tone  is  the  master-test  of 
the  Columbia  Grafonola.  The  sheer 
music  of  it  almost  defies  reproduction — 
yet  the  Columbia  Grafonola  gives  back 
to  the  ear  a  perfect  image  of  Ysaye's 
tone-painting — his  touch,  his  soul,  his 
whole  art  reflected  in  a  tone  as  truly, 
thrillingly  his  own  as  though  the  strings 
of  a  rare  old  Cremona  were  singing 
under  his  master-hand. 

Gloriously  rounded,  rich,  full  and  clear, 
it  is  Ysaye's  tone  to  the  very  life  that 
pours  out  between  the  opened  shutters 
of  the  Columbia  Grafonola.  And  it  is 
unmistakably  Ysaye  himself  who  is 
playing — playing  on  another,  greater 
instrument,  "The  One  Incomparable 
Instrument  of  Music"  that  transforms 
records  into  reality.  This  quality  of 
TONE  is  the  one  great  reason  why  the 
Columbia  is  invariably  the  true  musi- 
cian's choice. 

"Hearing  is  Believing."  Base  your  choice 
on  this  master-test.  There's  a  Columbia 
dealer  near  you  who  will  gladly  letYsaye 
play  for  you  on  the  Columbia  Grafonola. 


GRAFONOLA 

Dealers  are  glad  to  respond  to  requests  for  the  beau- 
tiful new  Columbia  book  "The  Columbia  Grafonola" 


frday  Evening  Post,  carries  a  significant  message  that  record 
niaality  of  truth  in  tone  and  feeling  that  sets  them  apart  from 
I  tasket  of  music" — the  touchstone  to  all  the  music  of  all  the  world. 


A^ 


ma"* 


Note 


DESTINN'S  great  and  noble  voice 
on  Columbia  Records  is  one  of 
many  beautiful  examples  of  the  perfect 
truth  of  Columbia  reproduction. 

A  melody  so  pure  and  sweet  and  lovely 
soars  in  each  liquid,  crystal  phrase — a 
feeling  so  deep  and  tender  suffuses  this 
matchlessly  true  interpretation— that  the 
singer  herself  is  transported  in  spirit  to 
the  senses  of  the  listener.  Only  the  ab- 
sence of  Destinn  in  person  distinguishes 
record  from  living  reality;  to  sig  ht- 
only — not  to  the  ear — is  Destinn  absent. 

A  thrilling  sense  of  presence  and  near- 
ness is  characteristic  of  Columbia 
Records  by  great  operatic  artists — the 
result  of  flawless  precision  in  recording 
and  reproduction. 

Played  on  any  instrument,  Columbia 
Records  evidence  a  quality  of  truth  in 
tone  and  feeling  that  sets  them  apart 
from  any  others.  Columbia  Records  are 
records  of  the  soul  of  music,  not  merely 
of  the  sound  of  music— aclear,  unmistak- 
able difference  apparent  at  once  on  com- 
parison. And  comparison  is  convincing. 


MBI 


"SB?:  RECORDS 

New  records  on  sale  the  20th  of  every  month. 
Columbia  Records  in   all  foreign  languages 


AS 


A 


Wi! 


Wi 


EMMY 
DESTINN 

As  Aida 


Av!:' 


A-1H 


From  Photo 

©MISHK1N 


AsHHH 


THE  TALKING  MACHINE  WORLD. 


From  Our  Chicago  Headquarters 


E.   P.  VAN  HARLINGEN,  Manager 

HENRY  S.  KINGWILL,  Associate 


World  Office 
Consumers'  Bldg.  220  South  State  St.,  Chicago 
  Telephone:  Wabash  5774 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  February  10. — The  past  thirty 
days  in  local  talking  machine  circles  have  been 
remarkable  in  no  one  thing,  for  the  simple  reason 
that  every  phase  of  the  industry  has  enjoyed  an 
unusually  strong  maintenance  of  holiday  business 
conditions.  Of  course,  the  rush  of  the  Christmas 
season  is  lacking,  but  there  has  been  a  steady,  sus- 
tained call  for  all  styles  of  machines  and  an 
equally  well  balanced  demand  for  records. 

Jobbers  seem  united  in  declaring  that  the  record 
situation  is  unusually  bright,  and  most  of  them 
ascribe  it  to  the  inclination  of  the  dealers  to  carry 
•  better  stocks  and  push  records  a  little  harder. 

There  has  been  the  usual  number  of  new  ma- 
chine manufacturers  entering  the  field,  and  at  the 
present  rate  it  will  not  be  long  before  there  will  be 
keen  competition  in  certain  grades  of  goods. 

Plans  for  the  spring  and  summer  season  are  al- 
ready being  made,  and  dealers  are  evidently  going 
to  push  the  "take-a-machine-with-you"  idea  hard  to 
the  owners  of  summer  homes  this  year. 

Columbia  Co.  Activity. 

W.  C.  Fuhri,  district  manager  of  the  Columbia 
Graphophone  Co.,  returned  this  week  from  an  ex- 
tended Southern  trip  which  covered  New  Orleans, 
Mobile,  Atlanta  and  Macon,  Ga. ;  Dallas,  Tex.; 
St.  Louis  and  Kansas  City.  He  found  reports  of 
remarkable  business  all  along  the  line,  record- 
breaking  holiday  sales  and  an  excellent  start  on 
the  new  year.  "Southern  conditions  have  vastly 
improved  the  past  year,"  said  Mr.  Fuhri,  "and  this 
fact  is  certainly  reflected  in  our  trade,  which  I  can 
only  refer  to  as  booming  with  our  dealers  and 
branch  houses  in  Dixie."  Mr.  Fuhri  leaves  to- 
morrow for  headquarters  in  New  York. '  In  all 
probability  James  P.  Bradt,  sales  manager  of  the 
Columbia  Co.,  will  accompany  him  on  the  return 
trip  and  visit  the  Chicago  office  and  some  of  the 
Middle  Western  trade. 

Manager  C.  F.  Baer,  of  the  local  office,  con- 
veyed the  news  that  January  trade  doubled  that  of 
a  year  ago  and  was  the  biggest  January  in  the  his- 
tory of  the  branch.  "The  factory  is  turning  out  more 
goods  than  ever  before,  and  we  are  shipping  out  our 
quota  as  quick  as  we  get  it,"  said  Mr.  Baer.  "Of 
course,  the  situation  is  getting  better,  but  the  man- 
ner in  which  the  pace  continues  is  remarkable." 

Among  the  new  Columbia  dealers  recently  estab- 
lished by  the  Chicago  office  are  the  following: 


Hartman  Furniture  Co.,  Milwaukee,  which  is  open- 
ing a  large  department  and  placed  an  order  of 
unusual  magnitude ;  John  Kelly  Co.,  Marion,  Ind. ; 
Melzell  &  McGann,  Baraboo,  Wis. ;  L.  B.  Lovell, 
Libertyville,  111.;  Addison  &  Killean  Household 
Furniture  Co.,  Grand  Haven,  Mich.;  Fullenwider 
Drug  Co.,  Crawfordsville,  Ind. ;  B.  J.  Hooper,  Lake 
Villa,  111.;  White's  Pharmacy  No.  2,  Clinton,  Ind.; 
I.  VV.  Furby,  Onargo,  III;  Joseph  Schrein,  301 
West  Division  street,  Chicago. 

Celebrate  Edison's  Birthday. 

The  Edison  Shop  held  a  special  concert  on  Fri- 
day, February  10,  in  honor  of  the  sixty-ninth 
birthday  of  Thomas  Alva  Edison.  Included  in  the 
program  were  several  of  Mr.  Edison's  favorite 
selections,  including  "Ave  Maria,"  Schubert ;  "I'll 
Take  You  Home  Again,  Kathleen,"  "Bonnie  Sweet 
Bessie"  and  the  overture  from  "William  Tell." 

C.  E.  Goodwin,  of  the  Phonograph  Co.,  left  the 
latter  part  of  this  week  for  New  York  City,  where 
he  will  attend  the  convention  of  Edison  jobbers  at 
the  Knickerbocker  Hotel. 

One  of  the  new  Edison  agencies  appointed  re- 
cently is  the  Haddorff .  Piano  Co.,  of  Rockford,  111., 
which  has  opened  a  new  and  elaborately  furnished 
store. 

Fine  1916  Start  for  Lyon  &  Healy. 

L.  C.  Wiswell,  manager  of  the  talking  machine 
department  of  Lyon  &  Healy,  has  just  returned 
with  his  small  daughter  from  a  ten  days'  stay  at 
St.  Augustine,  Fla.,  where  he  went  to  recuperate 
from  the  strain  of  the  big  fall  and  holiday  trade. 
"In  looking  over  the  records,"  said  he,  "it  was 
naturally  a  matter  of  great  satisfaction  for  me  to 
know  that  the  remarkable  record  for  1915,  which 
was  the  largest  in  the  history  of  the  talking  ma- 
chine department  of  Lyon  &  Healy,  had  been  fol- 
lowed by  the  largest  January  in  the  history  of  the 
house.  That  we  have  materially  topped  January 
of  last  year  is  notable,  as  that  month  was  a  big  one 
generally,  and  was  further  augmented  by  the  first 
or  the  shipments  of  the  new  Style  XVI.  Last 
month,  good  as  it  was,  would  have  been  much 
ht  tter  had  we  been  able  to  get  more  machines.  Of 
course,  the  shortage  has  been  relieved  to  some  ex- 
tent, for  we  have  been  able  to  make  very  fair  de- 
liveries on  some  types,  and  the  situation  promises 
steadily  to  improve.  It  was  a  very  remarkable 
record  month,  orders  showing  that  stocks  were 
greatly   depleted,    and    large    stock   orders  were 


placed.  Our  travelers  have  been  carefully  feeling 
out  the  dealers,  and  universally  they  find  that  they 
are  all  decidedly  optimistic.  They  are  jubilant  over 
the  big  fall  and  holiday  business  and  have  gone 
into  the  new  year  with  plans  for  a  more  energetic 
campaign  than  ever,  and  generally  feel  that  1916 
is  going  to  be  a  banner  year.  Furthermore,  they 
are  showing  their  faith  by  their  works.  A  large 
number  of-  them  are  placing  advance  orders  for 
five  or  six  months  ahead,  and  in  several  instances 
we  had  dealers  specify  for  the  delivery  of  so  many 
machines  a  month  up  to  November  1.  We  are  all, 
of  course,  eager  to  get  in  the  new  Lyon  &  Healy 
Building,  and  from  present  indications  will  be  in 
good  operating  shape  there  by  April  15,  where  we 
will  have  a  department  which,  in  point  of  equip- 
ment and  facilities  for  service,  will  be  a  decided 
eye-opener  to  the  trade." 

Mr.  Wiswell  leaves  on  Saturday  for  the  East, 
'where,  after  a  visit  at  the  Victor  factory,  he  will 
proceed  to  New  York  to  attend  the  executive  com- 
mittee meeting  of  the  National  Talking  Machine 
Jobbers'  Association.  Afterwards,  with  Chair- 
man A.  A.  Trostler,  of  Kansas  City,  and  other 
members  of  the  arrangement  committee,  he  will 
run  over  to  Atlantic  City  to  complete  plans  for  the 
next  annual  convention. 

Bliss  to  Philadelphia. 

E.  P.  Bliss,  who  for  several  years  has  been  the 
popular  representative  of  the  talking  machine  de- 
partment of  Lyon  &  Healy  in  Illinois,  Indiana  and 
Michigan  territory,  has  resigned  and  gone  to  Phil- 
adelphia, where  he  has  accepted  a  position  with 
the  Louis  Buehn  Co.,  well-known  Victor  distributer 
o:  that  city.  Philadelphia  is  Mr.  Bliss'  home,  and 
h-;  took  this  step  in  order  to  be  with  his  father, 
who  is  in  ill  health.  He  was  given  a  farewell  din- 
ner by  J.  B.  L.  Ryde,  at  which  his  other  associates 
in  the  department  were  present. 

Gabel  Factory  Increased. 

The  factory  of  the  Automatic  Machine  and 
Tool  Co.,  at  210  North  Ann  street,  Chicago,  is 
being  greatly  enlarged.  The  company  makes 
Gabel's  Automatic  Entertainer,  a  coin-operated 
talking  machine,  which  has  found  a  great  share  of 
popularity  and  is  operated  to  great  profit  in  high- 
grade  restaurants,  cafes,  confectionery  stores,  etc. 
The  machine  operates  twenty-four  Columbia  or 
Victor  discs,  and  the  needles  are  changed  auto- 
matically for  each  selection.  A  selective  device 
makes  it  possible  for  the  "man  with  the  nickel"  to 
choose  any  record  he  desires. 

(Continued  on  page  46.) 


THE  WADE 


THE  PRACTICAL. 
Fibre  Needle  Cutter 


THE  WADE 


The  WADE  embodies  the  right  principle,  worked  out  through  long  experience.    It  is  simple,  durable  and  accurate.    It  trims  the 

needle  at  an  angle  resulting  in  the  best  tone.   The  WADE  cutters  are  made  of  the  best  steel  and  are  absolutely  guaranteed. 


The  Wade 


Fibre 

Needle 

Cutter  No. 2 


The  WADE  has  a  self- 
acting  stop,  which  pre- 
vents waste  and  enables 
one  to  get  from  12  to  15 
perfect  playing  points 
from  one  fibre  needle. 
No.  2  has  a  double  action, 
making  it  especially  easy 
to  operate.  No.  1  is  a 
very  popular  cutter 
which  has  given  excellent 
service.  You  save  more 
than  double  the  price  of 
the  Wade  in  the  re- 
pointing  of  the  first  60c. 
worth    of  needles. 


The  Wade 


Fibre 


Needle 
Cutter  No 


RETAIL  PRICES- No.  1,  $1.50;   No.  2,  $2.00 


Order  from  your  regular  Dis- 
tributor—we sell  to  Jobbers  only 


WADE  &  WADE, 


3807  Lake  Park  Ave. 
CHICAGO,  ILL. 


THE  TALKING  MACHINE  WORLD. 


45 


A  NEW  SERVICE 


The  Talking  Machine  Shop 

Rockford,  Illinois 


Dealers  Colored  Letter  Heads 

ANOTHER  SALES  PROMOTION  IDEA  for 

your  benefit: — designed  by  us  to  aid  you  in  carrying  the  Idea 
of  Victor   Supremacy  to  your  customers  and  prospects. 

You  Will  Be  Interested 
WRITE  FOR  SAMPLE  AND  PRICES 

THE  TALKING  MACHINE  COMPANY 


Victor  Distributors 
12  No.  Michigan  Avenue    -    -    -  - 


CHICAGO 


46 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  44). 


Adam  Schneider,  Jr.,  Heads  C.  J.  Schulze  Co. 

Adam  Schneider,  Jr.,  son  of  the  sc.-retary  of 
Julius  Bauer  &  Co.,  has  acquired  an  interest  in  the 
C.  J.  Schulze  Music  Co.,  of  Kenosha,  which  was 
incorporated  recently  for  $5,000.  It  will  be  remem- 
bered that  Mr.  Schulze  was  recently  kilted  by  an 
interurban  train  near  Kenosha.  Mr.  Schneider 
will  be  president  and  general  manager  of  the  re- 
organized concern.  Mrs.  Schulze  will  be  vice- 
president  and  treasurer,  and  Miss  Bush,  secretary. 
Complete  "Orotund"  Outfit. 

The  Combination  Attachment  Co.,  624  South 
Michigan  avenue,  is  now  prepared  to  furnish  the 
"Orotund''  sound  box  with  attachments  for  en- 
abling it  to  play  hill-and-dale  disc  records  on  the 
various  types  of  machines.  It  is  also  prepared  to 
furnish  the  "Orotund"  sound  box  to  manufacturers 
uid  jewel  points  in  quantities.  The  company  has 
received  many  tributes  to  the  excellence  of  the  re- 
production of  the  "Orotund"  and  is  very  much 
pleased  with  the  outlook  for  its  specialty. 

The  Singer  Phonograph  Co. 

The  Singer  Phonograph  Co.,  of  Chicago,  has 
been  incorporated,  with  a  capital  stock  of  $9,000. 
by  L.  L.  Bartlett,  L.  R.  Martin  and  D.  C.  Bartlett. 
Mandel  Brothers  Not  in  Talkers. 

Mandel  Bros.,  the  large  department  store  of  this 
city,  have  absolutely  no  interest  in  the  talking  ma- 
chine manufacture  or  retail  business,  as  was  erro- 
neously reported  in  trade  circles  last  week.  The 
report  referred  to  a  smaller  concern  of  Benton 
Harber,  known  as  I.  &  M.  Mandel. 

Cheney-Victor  Case. 

There  will  in  all  probability  be  no  hearing  of  the 
Victor  vs.  Cheney  case  this  month,  but  early  in 
March  Judge  Carpenter  will  hear  arguments  in  his 
court  in  the  Federal  Building,  Chicago.  The  case 
is  being  followed  with  a  great  deal  of  interest  by 
manufacturers  and  dealers  throughout  the  coun- 
try. Depositions  have  been  taken  in  Philadelphia 
from  Prof.  Cross,  of  the  Boston  Polytechnic  Insti- 
tute, and  R.  M.  Hunter,  of  Philadelphia,  both  of 
whom  are  Victor  experts.    John  F.  McElroy,  pat- 


ent expert  for  the  Cheney  Co.,  has  also  made  a 
deposition  and  has  been  examined  by  the  Victor 
counsel,  Fenton  &  Blount,  of  Philadelphia.  Sheri- 
dan, Wilkinson  &  Scott,  of  Chicago,  represent  the 
Cheney  Co. 

The   action   revolves  around   alleged  infringe- 
ments of  patent  No.  814,786  (tapering  tone  arm) 
and  No.  814,848  (amplifying  horn  improvement). 
I ncorporated. 

The  Franklin  Sales  Co.,  of  Chicago,  111.,  has 
been  incorporated,  with  $2,500  capital,  to  manufac- 
ture and  deal  in  phonographs,  talking  machines  and 
supplies.  The  incorporators  are  M.  W.  Greene, 
Max  Livingston  and  Hirsch  E.  Soble. 

Felt-Lined  Cabinets  Popular. 

Everyone  realized  that  the  month  preceding  the 
last  holidays  was  a  very  busy  period,  but  perhaps 
no  one  better  appreciated  that  fact  than  John  F. 
Mortensen,  president  of  the  Salter  Manufacturing 
Co.  "It  is  a  fact,"  said  he,  "'that  we  are  still  making 
deliveries  upon  orders  that  were  given  us  as  far 
back  as  November.  Our  factory  has  been  under 
constant  pressure  since  way  last  fall,  but  despite 
that  fact  the  output  has  not  yet.  caught  up  with 
the  demand.  Previous  to  the  holidays  we  en- 
deavored to  ship  at  least  a  part  of  the  orders  re- 
ceived and  as  the  balance  of  these  orders  were  left 
standing  after  the  holidays  we  are  now  completing 
them.  This  volume  of  business  is  a  very  gratify- 
ing tribute  to  the  Salter  felt-lined  cabinet.  This 
idea  was  originated  by  us  a  number  of  years  ago 
and  its  manifold  advantages  were  immediately 
perceived  by  the  buying  public.  Since  that  time 
others  inspired  by  the  success  we  have  achieved 
have  imitated  us  and  I  regret  to  say  in  a  very 
inferior  fashion.  In  many  cases  the  lowest  grade 
of  felt  is  stretched  over  cardboard  division  pieces. 
The  results  have  been  that  here  and  there  the  felt- 
lined  cabinet  proposition  has  suffered,  but  those 
who  are  acquainted  with  the  Salter  type  of  con- 
struction are  sure  of  receiving  genuine  value." 
Consolidated  Company  Incorporates. 
The   Consolidated  Talking  Machine   Co.,  160 


North  Fifth  avenue,  has  been  incorporated  with  a 
capital  stock  of  $15,000.  E.  A.  Fearn  is  presi- 
dent, Edward  B.  Fublin  is  secretary  and  F.  A. 
Righeimer,  treasurer.  Mr.  Fearn  was  formerly  of 
the  concern  of  Tresch,  Fearn  &  Co.,  withdrawing 
about  a  year  ago  to  take  over  the  premium  talking 
machine  business  of  the  late  Robert  Johns. 
Pathe-Pathephone  Shop  Reorganization. 

Following  the  annual  meeting  of  the  Pathe-Pathe- 
phone Shop,  incorporated  last  month,  a  number  of 
important  changes  were  made.  New  officers  were 
elected  and  the  interests  of  Harry  K.  O'Neill  and 
Arthur  J.  O'Neill  were  purchased,  the  latter  with- 
drawing from  the  company  to  organize  another 
concern, .  the  details  of  which  are  told  in  another 
part  of  The  World.  The  new  officers  of  the  Pathe- 
Pathephone  Shop  are  W.  J.  Bristol,  president;  J. 
C  Bristol,  vice-president,  and  R.  E.  Rundell,  sec- 
retary-treasurer and  general  manager.  The  capi- 
tal stock  was  increased  from  $2,000  to  $25,000,  and 
plans  made  for  the  rapid  expansion  of  the  com- 
pany's activities.  The  number  of  new  Pathe  deal- 
ers who  have  been  instituted  by  the  Pathe-Pathe- 
phone Shop  has  been  growing  rapidly  every 
month,  and  Sales  Manager  Rundell  and  his  asso- 
ciates are  kept  busy  providing  them  with  goods, 
the  orders  for  which  are  steadily  growing. 

"We  are  very  well  satisfied  with  our  new  ar- 
rangements," said  Mr.  Rundell  to  The  World,  "and 
we  are  planning  to  go  ahead  on  a  new  basis  and 
with  greatly  increased  facilities.  We  are  very 
well  satisfied  with  the  volume  of  sales  accomplished 
so  far  this  year,  and  especially  pleased  with  the 
success  which  has  attended  the  efforts  of  our  new 
dealers.  The  new  Pathe  records  which  play  from 
the  outside  in  are  satisfactory  in  every  way,  and 
the  increased  monthly  supplement  is  also  a  source 
o'  considerable  pride  on  our  part." 

Talking  Machine  Co.'s  Publicity  Work. 

The  Talking  Machine  Co.  has  accomplished  dur- 
ing the  past  month  some  really  exceptional  work 
in  the  matter  of  providing  its  dealers  with  adver- 
(Continued  on  page  48.) 


Model  ISO. 
A  Popular  Vitanola  Style. 


VITANOLA— 

The  Highest  Grade 
Talking  Machine  on  the  Market 
for  the  Money 

You  can  travel  from  Coast  to  Coast  and  you 
will  not  find — at  anywhere  near  the  price — any 
machine  equal  to  it  in  tone,  design,  construction  or 
finish. 

And  as  for  the  price!  Just  write  us  and  get  a 
pleasant  surprise. 

We  build  special  cabinet  machines  in  quantities 
under  your  own  name  and  according  to  your  own 
specifications. 


WE  ARE  SUPPLYING  SOME  OF  THE  BIGGEST  PEOPLE   IN  THE 

COUNTRY.    WHY  NOT  YOU? 


Capacity — 500  Machines  Per  Day. 

VITANOLA 

TALKING  MACHINE  COMPANY 
17  N.  Wabash  Avenue 
CHICAGO 


THE  TALKING  MACHINE  WORLD. 


47 


TWO  NECESSARY 
TALKING  MACHINE  ACCESSORIES 


The  Lyon  &  Healy  Fibre  Needle  Cutter  and 
The  Dustless  Record  Cleaner 


EXACT  SIZE 


Over  300,000  Satisfied  Users  of  the  Lyon  &  Healy  Fibre  Needle  Cutters ! 

Is  not  that  enough  to  convince  you  that  you  ought  not  wait  another  minute  before  writ- 
ing for  our  liberal  terms  of  discount  and  a  supply  of  the  Lyon  &  Healy  Fibre  Needle  Cutters? 

The  wonderful  success  of  the  Lyon  &  Healy  Fibre  Needle  Cutter  is  due  to  the 
following  facts: 

The  blades  are  made  of  the  finest  grade  of  tool  steel,  properly  tempered;  the  upper  blade 
is  pivoted  above  and  back  of  the  cutting  edge  of  the  lower  blade.  It  is  held  in  place  by  a 
very  high  tensioned  spring  to  insure  correct  leverage  and  a  perfect  point  at  every  cutting. 

The  cutter  is  fitted  with  a  guide  that  prevents  the  cutting  away  of  too  much  of  the 
needle  and  also  has  a  receptacle  that  receives  all  the  waste.  It  is  very  simple  and  easy  to 
operate  and,  with  ordinary  usage,  should  last  indefinitely  without  sharpening. 

This  cutter  is  invaluable  to  all  users  of  the  Fibre  Needle,  as  a  needle  may  be  used 
twelve  to  fifteen  times  where  one  of  the  cutters  is  in  use. 

We  give  our  absolute  guarantee  with  every 
cutter  sold. 

RETAIL  PRICE  $1.50 


The  everlasting  Dustless  Record  Cleaner 
is  an  article  that  every  Victrola  owner  should 
have. 

It  is  made  from  carefully  selected  Wool 
Skin  with  the  Wool  cut  short. 

It  polishes,  cleans,  prolongs  the  life  of 
records  and  makes  them  look  like  new.    Will  positively  not  scratch  the  records. 

RETAIL  PRICE  15  CENTS 


FRONT  VIEW 


BACK  VIEW 


DON'T  WAIT 
SEND  US 

YOUR  ORDER 
TO-DAY 


LIBERAL 
DISCOUNT 
TO  THE 
TRADE 


48 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  46). 


tising  literature  that  is  especially  effective  in  the 
matter  of  records. 

One  of  the  most  notable  examples  of  this  is  the 
letterhead  which  that  company  is  providing  for  a 
number  of  its  dealers,  and  which  performs  the 
double  duty  of  advertising  the  individual  Victor 
shop  and  the  Victor  talking  machine  generally. 
The  letterhead  consists  of  reproductions  of  four- 
teen of  the  most  popular  Victor  operatic  artists 
grouped  around  a  Victor  XVI,  which  is  printed  in 
its  natural  colors.  Immediately  beneath  this  ar- 
ray of  talent  comes  the  imprint  of  the  dealer,  and 
in  the  lower  left  hand  corner  of  the  sheet  is  the 
reproduction  of  the  "Victor  Dog"  trade-mark. 

A  special  "Chin-Chin"  circular  is  also  arranged 
for  the  dealer  to  distribute  among  his  patrons. 
"Chin-Chin"  is  now  playing  at  the  Illinois  Theatre 
in  Chicago,  and  is  spreading  the  popularity  of 
"Chin-Chin"  music  throughout  the  Middle  West 
as  effectively  as  it  did  in  New  York  when  it  ran  for 
a  year  in  one  of  New  York  City's  theatres.  In- 
teresting photographs  of  Montgomery  and  Stone 


and  other  "Chin-Chin"  artists  are  features  of  the 
folder. 

A  similar  circular  was  used  in  conjunction  with 
the  popular  records  of  the  music  of  the  "Follies 
of  1915." 

Another  branch  of  the  Talking  Machine  Co.'s 
service  which  has  received  considerable  approval 
from  the  dealers  is  the  supply  of  feature  cards  for 
windows.  These  cards  are  printed  on  heavy  card- 
board stock,  sometimes  done  in  several  colors,  and 
fcrm  very  attractive  supplements  for  display  win- 
dew  work. 

D.  A.  Creed,  of  the  Talking  Machine  Co.,  says 
there  has  been  a  phenomenal  increase  in  record 
sales  in  the  past  thirty  days. 

"Dealers  are  realizing  the  business  value  of  a 
policy  that  provides  for  carrying  a  large  stock  of 
records,"  said  Mr.  Creed.  "They  are  all  beginning 
to  carry  larger  stocks  of  the  standard  sellers  and 
the  late  'hits.'  Big  stocks  bring  both  prestige  and 
bigger  business,  and  the  dealer  is  learning  this. 
We  cannot  recommend  this  idea  too  highly,  for  all 


our  experience  has  shown  that  it  is  the  most  ad- 
visable thing  that  a  dealer  can  do  to  realize  the 
maximum  from  his  business." 

R.  J.  Keith  suffered  from  an  annoying  attack 
of  tonsillitis  the  past  week,  but  has  now  recovered. 
S.  B.  Stilson  Injured. 

Chicago  friends  of  S.  B.  Stilson,  Grafonola 
dealer  of  Gibsonburg,  O.,  will  regret  to  hear  of 
his  injury  on  February  4,  when  he  was  struck  by 
an  auto  while  visiting  in  Cleveland.  Mr.  Stilson 
suffered  a  broken  shoulder  and  his  scalp  and  face 
were  badly  cut. 

Kreisler  Week. 

The  George  P.  Bent  Co.  has  announced  that  the 
week  of  February  14  to  19  will  be  "Kreisler 
Week."  Ori  Sunday  afternoon,  February  13, 
Fritz  Kreisler  will  be  heard  in  what  is  billed  as  his 
last  appearance  at  the  Auditorium.  Mr.  Kreisler 
has  furnished  the  George  P.  Bent  Co.  with  a  list 
of  records  which  he  considers  the  best  reproduc- 
tions of  his  art. 

Passed  Checks  on  Talker  Department. 

One  of  Chicago's  versatile  "con"  men  bought  a 
few  dollars'  worth  of  records  at  the  talking  ma- 
chine department  of  the  W.  W.  Kimball  Co.  last 
week  and  ordered  them  delivered  to  a  fictitious 
address  after  receiving  the  change  from  a  worth- 
less check  for  $15. 

H.  L.  Flentye  Makes  Change. 

Harry  L.  Flentye,  Jr.,  has  resigned  from  the 
Talking  Machine  Co.,  Chicago,  with  which  house 
he  has  been  for  the  past  four  years  as  city  and 
floor  salesman.  He  probably  will  continue  to  be 
identified  with  the  talking  machine  industry,  and  is 
now  negotiating  with  an  Eastern  manufacturer  for 
Western  representation  of  a  new  line  of  goods. 

During  Mr.  Flentye's  connection  with  the  Talk- 
ing Machine  Co.  he  made  numerous  friends  in  the 
Western  trade,  who  will  wish  him  every  success  in 
his  new  undertaking. 

Cable  Branch  Takes  on  Victor. 

The  Cable  Piano  Co.,  of  Danville,  111.,  has 
bought  out  the  Victor  license  and  stock  of  a  dealer 
ac  that  place  and  is  installing  a  large  talking  ma- 
chine section. 

New  Store  on  Milwaukee  Avenue. 

Edward  B.  Sajewski  has  opened  a  new  talking 
machine  and  small  goods  store  at  1143  Milwaukee 
avenue,  where  he  will  handle  two  or  three  lines 
of  talking  machines  and  records,  as  well  as 
stringed  instruments  and  other  small  goods. 

Chicago  Hinged  Cover  Co.  Enlarges  Space. 

J.  L.  Abbott,  general  manager  of  the  Chicago 
Hinged  Cover  Support  and  Balance  Co.,  an- 
nounces that  his  company  has  made  arrangements 
to  take  enlarged  space  at  143  West  Austin  ave- 
nue, Chicago.  The  demand  which  has  been  created 
following  the  introduction  of  the  Chicago  hinged 
cover  support  and  balance  has  proved  the  necessity 
of  such  a  device  as  this,  and  C.  F.  Winegar,  gen- 
eral traveling  representative  of  that  company,  is 
being  kept  busy  in  the  East  demonstrating  its 
merits  to  a  large  number  of  Eastern  manufac- 
turers. 

Empire  Sales  Force. 

John  H.  Steinmetz,  president  of  the  Empire 
Talking  Machine  Co.,  429  South  Wabash  avenue, 
announces  that  as  a  result  of  the  excellent  suc- 
cess it  has  had  on  the  Empire  talking  machine,  it 
is  now  organizing  a  complete  sales  force  of  com- 
petent men  with  a  view  to  working  the  territory 
intensively.  Thomas  Griffith  will  cover  the  larger 
cities  east  of  Chicago  as  far  as  Rochester,  N.  Y. 


BRYAN'S  SUPPLY  DEPOT 

When  in  need  of  springs  and 
repair  parts  or  supplies  of  any 
kind  for  ANY  talking  machine 
send  order  or  sample  to 

CHARLES  BRYAN 

25  W.  LAKE  STREET      :  CHICAGO 

EXPERT  REPAIRING  FOR  THE  TRADE  A  SPECIALTY 


graph  which 
brings  to  your  home 
all  that  the  world  of- 
fers in  musical  talent. 
It  plays  Pathe  and  all. 
other  disc  records  with 
that  naturalness  and 
sweetness, of  tone  found 
only  in  the 


—a  phonograph  which 
does  away  with  the 
everlasting  changing  of 
needles. 

A  round  genuine  Sapphire 
Jewel  being  used  instead  of 
the  usual  "scratching"  steel 
needle. 

Hear  your  favorite   at  the 

PATHUFHONE  shop 

15  E.  Adams  St. 
Republic  BI4«^ 


This  is  one  of  the  typical  Pathe  Ad- 
vertisements that  is  making  sales  for 
Pathe  dealers  everywhere. 


Most  Complete 

PATHE 

Stock  in  the 
United  States 


Promptest 
Deliveries 

Best 
Service 

Heartiest 
Co-operation 

Address  the 

PATHE 
PATHEPHONE 
COMPANY 

17  N.  Wabash  Ave. 
CHICAGO 


THE  TALKING  MACHINE  WORLD. 


49 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  48). 


Fred  E.  Hoop  has  for  his  territory  southern  Mich- 
igan and  Indiana,  while  Harry  A.  Moore  will  visit 
the  trade  in  Illinois  and  Ohio.  Walter  B.  Long 
will  spread  the  Empire  gospel  in  Washington, 
Philadelphia,  Baltimore  and  adjoining  territory. 
So  far  the  Empire  has  been  made  in  two  models,  a 
$75  and  a  $100  machine,  but  in  response  to  the 
general  demand  the  company  is  now  getting  out  a 
new  line  of  cabinet  machines  embracing  six  at- 
tractive models,  ranging  from  $50  to  $125  in  re- 
tail price.  These  machines  will  be  of  extremely 
practical  as  well  as  artistic  design  and  are  made 
with  a  view  of  harmonizing  with  the  current 
styles  of  living  room  furniture. 

Shipping  Needle  Cutters  by  Parcel  Post. 

Wade  &  Wade  have  called  the  attention  of  the 
jobbing  trade  recently  to  the  fact  that  if  jobbers 
receive  rush  orders  for  the  W ade  fibre  needle  cut- 
ters they  can  have  them  shipped  direct  from  the 
factory  by  parcel  post,  as  it  only  costs  a  small 
sum  to  ship  from  one  to  fifty  cutters.  Supplement- 
ing this  service  is  the  newly  equipped  Wade  fac- 
tory, the  output  of  which  has  been  recently  in- 
creased so  as  to  make  it  possible  for  the  firm  to 
fill  all  orders  the  same  day  received.  S.  0.  Wade 
plans  to  call  on  the  Eastern  jobbers  the  latter  part 
of  February. 

Big  House  Takes  on  Sonora. 

The  Carlin  Music  Co.,  the  big  East  Market 
street  house,  of  Indianapolis,  has  just  made  ar- 
rangements to  take  on  the  Sonora  line.  The  deal 
was  arranged  by  William  F.  Martin. 

William  E.  Everett,  who  has  been  in  charge  of 
the  agency  arrangements  in  Illinois,  was  on  a 
short  trip  to  New  York  last  week. 

Change  of  Name. 

The  National  Mercantile  and  Retailers'  Associa- 
tion, 8  South  Dearborn  street,  which  recently  en- 
tered the  talking  machine  manufacturing  business, 
has  changed  the  name  of  the  concern  to  the 
Playerphone  Talking  Machine  Co.  D.  W.  Mc- 
Kenzie  is  president. 

Starr  Phonographs  on  Display. 

C.  E.  Johnston,  manager  of  the  Chicago  branch 
of  the  Starr  Piano  Co.,  at  1228  East  Sixty-third 
street,  has  placed  on  display  advanced  showings  of 
the  new  Starr  phonographs.  Some  of  the  new 
disc  records  which  the  Indiana  concern  is  turning 
out  are  also  to  be  heard. 

□escribes  Canadian  Conditions. 

Peculiar  conditions  exist  in  the  retail  talking 
machine  and  piano  trade  of  Canada,  according  to 
G.  .L.  Stanwood,  of  Winnipeg,  who  was  in  Chicago 
last  week.  Mr.  Stanwood,  who  is  head  of  Stan- 
wood's,  Ltd.,  retail  dealer  in  musical  instruments,  as 
well  as  other  lines,  which  specializes  largely  on  talk- 
ing machines,  handling  the  Columbia,  Sonora  and 
Edison  discs,  made  a  remarkable  statement  that 
right  at  the  present  time  not  only  in  spite,  but  be- 
cause of  the  European  war  and  Canada's  large 
contribution  of  men  to  it,  musical  instruments  are 


Prepare  For  Moving  Season! 

Order  A  Talking  Machine  Moving  Cover 


The  Modern  Method 
Insures  Safe  Handling 

Khaki,  heavily  padded  with  substantial  felt, 

quilted,  fleece-lined  and  strongly  sewed. 

This  cover  makes  it  almost  impossible  to  mar 
or  damage  the  Victrola. 

We  make  them  up  promptly  in  our  shop  to  fit 
any  make  of  Talking  Machine. 

Price  $5.00 

When  ordering  covers,  be  sure  to  mention 
make  and  style  of  machine  to  insure  a  perfect 
fit. 

Talking  Machine  Jobbers,  write 
for  our  special  inducements 


Chicago 


being  sold  to  many  people  who  have  not  been 
able  to  buy  heretofore  and  who  were  not  con- 
sidered good  credit  risks  if  they  wished  to  pur- 
chase. 

Personals  and  Visitors. 

Among  the  recent  visitors  to  the  local  trade 
were :  R.  D.  Gaston,  of  the  Gaston  Music  House, 
Hastings,  Neb. ;  L.  H.  Walter,  Edison  dealer, 
Hillsboro,  Tex.;  R.  T.  Outhwaite,  Bloomville,  O. ; 
Mr.  Prange,  of  Sheboygan,  Wis. ;  A.  C.  Moore,  of 
the  Pelletier  Co.,  Sioux  City,  la. ;  H.  T.  Berg,  La 
Crosse,  Wis. ;  Will  E.  Bannard,  of  Springfield, 
111.;  G.  A.  White,  of  Fairbury,  and  E.  S.  Goodell, 
of  Beaumont,  Tex. 

F.  S.  Spofford,  Grafonola  dealer  in  the  Republic 
Building,  Chicago,  returned  recently  from  a 
month's  vacation  in  Florida. 

Elmer  Gay,  of  the  Pettis  Dry  Goods  Co.,  and  H. 
G.  Power,  of  the  Taylor  Carpet  Co.,  were  two 
Indianapolis  talking  machine  men  in  the  city. 
Opening  New  Store. 

J.  H.  Buechler,  formerly  with  the  Schulz  Piano 
Co.,  1540  West  Madison  street,  is  to  open  a  new 
piano  and  talking  machine  store  at  1546  Larrabee 
street,  to  be  known  as  the  Grand  Piano  Co.  Mr. 
Buechler  has  not  yet  decided  upon  the  lines  that 
his  concern  will  carry. 


NEW  MANUFACTURERS  IN  THE  FIELD. 

Announcement  That  Passow  &  Sons  Are  Now 
Making  Talking  Machines  Excites  Interest 
— Prominent  Manufacturers  in  Office  Furni- 
ture Field — General  Plans  Set  Forth. 


(Special  to  The  Talking  Machine  World.) 

Ch  icago,  III.,  February  10. — The  announcement 
that  Passow  &  Sons,  large  manufacturers  of  store 
and  office  furniture  and  billiard  tables,  of  this  city, 
were  to  make  talking  machines  naturally  created 
a  great  deal  of  interest  in  the  trade  on  account  of 
the  size  and  importance  of  the  house  and  the  great 
productive  facilities  furnished  at  their  extensive 
factories  at  Twenty-first  street  and  Racine  avenue. 

In  a  chat  with  Louis  A.  Passow,  of  the  firm,  that 
gentleman  explained  the  circumstances  surround- 
ing their  entrance  into  the  talking  machine  field. 
"Over  a  year  ago,"  said  Mr.  Passow,  "we  began 
being  solicited  by  various  parties  contemplating 
making  talking  machines  and  who  asked  that  we 
make  cabinets  for  them.  In  every  instance  the 
inquiry  came  from  parties  who  said  that  the  rea- 
son they  approached  us  was  their  desire  to  make 
good  machines  and  were  attracted  by  our  reputa- 
tion for  superior  cabinet  work,  our  expertness  in 
(Continued  on  page  50.) 


Talking  Machines 


HAVE  MADE  GOOD 


profits  for  the  dealer.  They  cannot  help  but  do  it  because  their 
value  is  so  apparent. 

Their  tone,  their  design,  their  construction  and  their  special 
features  make  them  such 

EXTRAORDINARY  VALUES 

that  an  inspection  of  them  is  always  a  sale. 

The  EMPIRE  plays  all  disc  records  without  special  at- 
tachments. Is  equipped  with  Automatic  Stop,  Patent  Cover 
Support  and  Tone  Modifier. 

GET  DETAILS  ON  FEATURES  AND  PRICES 

EMPIRE  TALKING  MACHINE  COMPANY 

JOHN  H.  STEINMETZ,  President 

429  South  Wabash  Ave.  CHICAGO,  ILL. 


Model  B — $100. 


Model  C— $75 


50 


THE  TALKING  MACHINE  WORLD. 


THE  LAST  WORD  IN  TALKING  MACHINE  CONSTRUCTION 

The  CHICAGO  HINGED  COYER  SUPPORT  and  BALANCE 


/ 

Sectional  View  Showing  How  It  Operates 


You  Do  Not  Hesitate  To  Improve  the  Tone. 

You  Do  Not  Hesitate  To  Improve  the  Cabinet. 

You  Should  Not  Hesitate  To  Improve  the  Cover  Support. 

We  have  accomplished  something  that  has  not  been  at- 
tained before  in  high-grade  cabinet  making,  namely  the  elimina- 
tion of  the  weight  of  the  cover  when  raising  or  lowering  and  also 
balancing  same  at  any  point  desired.  It  cannot  drop  or  get  out 
of  order.  Make  us  prove  this  statement  by  sending  for  a  model 
or  giving  you  a  demonstration  on  your  own  cabinet. 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO. 


144  S.  Wabash  Avenue,  CHICAGO 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  49). 


the  selection  of  veneers  and  the  remarkable  finish 
of  work  of  ours  which  they  had  seen.  Now  all 
this  set  us  to  thinking  that  if  our  reputation  as 
manufacturers  of  high-grade  cabinet  work  since 
1871  "would  prove  an  asset  to  these  people  k  was 
something  of  which  we  could  ourselves  take  ad- 
vantage. Then  we  went  carefully  into  the  study 
of  the  whole  proposition,  enlisted  the  aid  of  experi- 
enced men  versed  in  accoustics  and  of  practical 
problems  relative  to  the  production  of  high-grade 
talking  machines  and  the  Passow  phonograph  is 
the  result.  Talking  machine  men  who  have  in- 
spected our  models  have  all  congratulated  us  on 
the  mechanical  construction,  the  tone  quality  and 
the  equipment  of  the  Passow  phonograph,  as  well 
as  on  the  artistic  character  of  the  cabinets.  It  is 
needless  to  say  that  in  a  plant  of  the  great  pro- 
ductive capacity  of  ours  we  have  studied  the  mak- 
ing of  legitimate  economies,  and  because  of  our 
great  purchasing  capacity  and  long  experience  can 
produce  a  high-grade  product  at  less  cost  than 
concerns  not  similarly  equipped.  We  have  de- 
voted large  space  in  our  plant  to  the  manufacture 
of  talking  machines,  and  from  present  indications 
this  will  soon  have  to  be  greatly  increased.  Fortu- 
nately, we  have  every  facility  for  adding  to  our 
output  as  the  occasion  demands."' 

The  general  offices  of  the  firm  are  at  their 
warerooms,  which  occupy  the  large  building  at 
882-842  Madison  street,  and  here  attractive  quar- 
ters have  been  arranged  for  the  display  and  sale 
of  Passow  phonographs.  The  house  intends  mak- 
ing a  complete  line  of  machines,  but  has  already 
for  the  market  three  attractive  models  listing  at 
$75,  $100  and  $150.  Some  idea  of  the  beauty  of 
the  cabinets  can  be  obtained  from  the  illustration 
in  their  page  advertisement  elsewhere  in  this  issue. 
The  two  higher  priced  machines,  it  will  be  noted, 
have  the  otherwise  plain  surface  of  the  front 
panels  relieved  by  delicate  pearl  inlays  which  add 
greatly  to  the  artistic  appearance  of  the  case.  All 
models  are  equipped  for  playing  any  lateral  cut  or 
hill-and-dale  disc  records,  have  an  efficient  tone 
regulator,  twelve-inch  turntables,  etc.,  etc.  All  are 
furnished  in  selected  mahogany  or  Quarter  sawed 
oak  in  the  various  finishes. 


BRINGS  OUT  NEW  SOUND=BOX. 

H.  T.  Schiff,  President  of  Vitanola  Talking  Ma- 
chine Co.,  a  Tireless  Worker  in  Inventive 
Field  —  Company  Secures  Much  Larger 
Quarters  on   South    Wabash  Avenue. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III,.,  February  10. — H.  T.  Schiff  is  by 
nature  a  mechanic.    As  president  of  the  Vitanola 


Every  time  you  turn  your  back  on  Opportunity 
the  lady  says  to  herself,  "I'll  never  "speak  to  him 
again  as  long  as  I  live !" 


H.  T.  Schiff  in  His  Labora 

Talking  Machine  Co.  and  as  one  of  the  chief 
directors  of  that  rapidly  growing  institution  his 
duties  often  carry  him  for  long  periods  into  the 
strictly  commercial  side  of  the  business.  When- 
ever he  returns  from  a  long  trip,  however,  or  at 
any  time  when  he  has  a  few  spare  moments  he 
immediately  retires  to  his  laboratory,  locks  him- 
self in  and  submerges  himself  in  the  study  of 
some  intricate  problem  of  acoustics. 

Just  recently  Mr.  Schiff  has  devoted  a  great 
deal  of  time  to  this  work,  and  as  a  result  has 
brought  out  a  new  sound  box  which  is  exception- 
ally meritorious.  It  operates  on  a  floating  tone 
arm  and  by  simply  turning  it  on  the  arm  can  be 
converted  from  use  with  lateral  cut  records  to 


position  for  playing  with  the  jeweled  point  and 
hill-and-dale  records.  A  number  of  special  styles 
of  the  Vitanola  line  will  be  equipped  with  this 
new  sound  box. 

The  rapid  growth  in  Vitanola  sales  has  made 
necessary  increased  space,  and  preparations  are 
now  being  made  for  the  removal  from  the  Shops 
Building  at  17  North  Wabash  avenue  to  the  third 
story  of  the  building  at  210-12  South  Wabash 

avenue,  where  large 
and  commodious 
quarters  have  been 
secured.  The  new 
space  will  aid  greatly 
in  facilitating  deliv- 
eries to  Vitanola  deal- 
ers, as  well  as  pro- 
viding large  quarters 
for  their  reception 
when  in  the  city.  The 
new  move  will  also 
provide  much  larger 
quarters  for  the  gen- 
eral offices.  This  last 
fact  will  be  especially 
appreciated  by  S.  S. 
Schiff,  secretary  and 
treasurer  of  the  com- 
pany, who  supervises 
the  auditing  and  cor- 
respondence work.  An 
increase  in  the  com- 
pany's capitalization 

has  been  authorized, 
tory. 


We  Are  in  the  Market 

For  Talking  Machine  Notes,  Leases 
and  Contracts  Held  by  Responsible 
Dealers  and  Manufacturers.  Will 
Pay  the  Highest  Percentage. 

EMPIRE  SECURITY  COMPANY 

208  S.  LA  SALLE  ST.  CHICAGO 


Preparedness 

WE  HAVE  NO  NEXT  TUESDAY 

IT  IS  ALWAYS  THIS  TUES- 
DAY for  delivery  by  us  of 
motors,  single  and  double  spring, 
tone  arms,  sound  boxes,  cabinets 
in  all  styles,  original,  indi- 
vidual, or  your  own  special 
style. 

We  guarantee  all  deliveries, 
high  class  mechanical  construc- 
tion in  motors  and  cabinet 
craftsmanship  unexcelled. 

New  York  Talking  Machine  Outfit  Co. 

225  Lexington  Avenue,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


51 


ANNUAL  REUNION  OF  BUFFALO  TALKING  MACHINE  MEN. 

Second  Prosperity  Dinner  of  Talking  Machine  Dealers'  Association  of  Buffalo  a  Great  Suc- 
cess— Addresses  by  R.  L.  Loud,  H.  C.  Brown,  of  the  Victor  Advertising  Department, 
and  Others — Officers  Elected  with  W.  F.  Goold  as  President — Large  Attendance. 


(Special  to  The  Talking  Machine  World.) 

Buffalo,  N.  Y.,  February  7. — "To  the  Victor 
belongs  the  spoils,"  quoth  Toastmaster  Robert  L. 
Loud  last  night  at  the  second  annual  "Prosperity" 
dinner  of  the  Talking  Machine  Dealers'  Associa- 
tion of  Buffalo,  when  he  introduced  H.  C.  Brown, 
of  the  advertising  department  of  the  Victor  Talk- 
ing Machine  Co.,  of  Camden,  N.  J.,  to  more  than 
150  proprietors,  managers  and  salesmen  of  Buffalo 
and  western  New  York  talking  machine  em- 
poriums. 

The  Columbia  and  Edison  companies  sent  letters 
of  regret  at  not  being  able  to  attend  the  dinner. 

Mr.  Brown  has  a  message  for  wholesalers  and 
retailers  alike,  spilling  gems  in  every  sentence.  He 
emphasized  the  statements  with  six  reels  of  mov- 
ing pictures  showing  activities  at  the  great  Vic- 
tor factories.  For  almost  two  hours  the  talking 
machine  men  were  carried  into  Victorland,  and 
not  one  of  the  hustlers  left  the  Dutch  grill  until 
the  1916  banquet  became  history  with  the  singing 
of  "Auld  Lang  Syne." 

"We  could  have  shipped  millions  of  Victrolas 
in  December  if  we  had  had  them,  and  we  feel  that 
it  is  such  gentlemen  as  you  who  have  been  instru- 
mental in  building  up  such  a  vast  business,"  was 
one  of  the  opening  compliments  of  Mr.  Brown, 
who  was  received  with  applause.  "We  have  no 
fear  for  the  talking  machine  industry — the  Victor 
business  of  the  future,"  said  Mr.  Brown  during 
the  progress  of  his  talk.  "The  possibilities  are  un- 
limited. It  wasn't  so  long  ago  that  old-timers  like 
Mr.  Andrews  and  Mr.  Loud  were  wondering  when 
the  business  was  going  to  go  back,  but  they  don't 
feel  that  way  now." 

Mr.  Brown  gave  a  little  talk  to  the  young  sales- 
men present  when  he  said:  "If  it  isn't  a  better 
game  to  you  than  playing  billiards  or  riding  around 
in  an  automobile,  something  is  wrong.  If  you  are 
in  it  solely  for  the  money,  something  is  vitally 
wrong.  If  that  is  your  situation,  it  isn't  your 
game.  Get  out  of  it,  then.  A  man  can  earn  what 
he  wants  to  earn  in  this  game  if  he  goes  out  to 
earn  it.  We  have  no  fears  for  the  future.  The 
possibilities  are  unlimited." 

Mr.  Brown  declared  that  the  record  end  of  the 
business  was  not  worked  as  hard  as  it  might  be, 
and  he  also  pointed  out  that  no  machines  go  out 
of  the  Victor  factory  that  are  not  sold  through 
dealers.  He  stated  that  if  the  president  of  the 
Victor  Co.  wanted  a  machine  he  would  have  to  go 
out  into  the  open  market  to  buy  it.  "We  believe 
that  the  dealers  have  been  instrumental  in  building 
up  this  great  business,  and  will  not  take  one  cent 
from  them  that  belongs  to  them." 

Mr.  Brown  asserted  that  Victor  machines  are 
becoming  potent  factors  in  the  country's  educa- 
tional system,  and  that  daily  they  are  being  in- 
stalled in  schools.  He  said  that  the  introduction 
of  so  many  Victrolas  into  the  schools  is  paving 
the  way  for  the  sale  of  high-grade  instruments  to 
Buffalo's  coming  generation,  the  boys  and  girls  of 
tb-day  and  the  men  and  women  of  to-morrow. 

The  speaker  in  breezy  style  explained  the  Victor 
aim  of  having  its  advertising  "dominate  space." 
He  explained  in  detail  the  reason  for  the  catchy 
"zig-zag"  advertising,  and  declared  that  it  is  al- 
ways banged  right  home  to  the  reader  when 
glimpsed  in  a  newspaper.  He  said  that  newspaper 
advertising  such  as  the  Victor  does  is  really  worth 
while,  and  eventually  referred  to  the  recent  full- 
page  Victor  campaign. 

Mr.  Brown  deviated  long  enough  to  give  a  little 
lecture  upon  the  latest  Victor  product,  the  tungs- 
tone  stylus.  He  declared  it  has  become  so  popu- 
lar that  the  factory  cannot  manufacture  them  fast 
enough. 

The  dinner  marked  the  second  year  of  life  of  the 
growing  association,  and  it  was  enjoyable  because 
of  the  great  number  of  new  members  present  who 
were  taken  into  the  fold.  Another  cheerful  tone 
was  lent  by  the  "prosperity"  atmosphere  that  was 
diffused  by  both  local  and  out-of-town  dealers, 


who  declared  business  was  far  ahead  of  last  year. 

W.  J.  Bruehl,  manager  of  the  Neal,  Clark  & 
Neal  Co.  talking  machine  department,  furnished 
the  diners  with  parodies  on  popular  hits  which 
concerned  the  trade. 

Toastmaster  Loud  hurled  many  shots  down  into 
the  assembly  and  created  many  laughs.  During  the 
evening  he  deplored  the  "excessive  allowances" 
some  dealers  are  giving  on  exchange  propositions 
for  old  machines,  and  urged  greater  co-operation 
between  dealers  and  the  "elimination  of  cut-throat 
tactics." 

Some  pertinent  pointers  on  salesmanship  were 
given  the  salesmen  and  others  by  J.  Edward  Bur- 
ton, of  the  Sheldon  School,  as  well  as  by  Buffalo 
dealers. 

A.  E.  Germony,  newly  appointed  manager  of  the 
William  Hengerer  Co.'s  Victrola  department,  got  an 
ovation  when  he  was  introduced  by  Mr.  Loud,  after 
the  toastmaster  had  stated  that  Mr.  Speare  had  left 
the  Hengerer  Co.  to  become  affiliated  with  Lord  & 
Taylor  in  New  York. 

The  menu  card  was  an  artistic  affair,  carrying 
the  Victor,  Edison  and  Columbia  trade-marks  on 
the  front  cover.  W.  J.  Bruehl  was  chairman  of 
the  banquet  committee,  assisted  by  A.  Biesinger 
and  T.  A.  Goold. 

The  1916  officers  of  the  Talking  Machine  Deal- 
ers' Association  are :  W.  F.  Goold,  president ;  W. 
L.  Sprague,  vice-president ;  W.  J.  Bruehl,  secre- 
tary, and  H.  G.  Towne,  treasurer. 

Many  of  these  local  and  out-of-town  hustlers 
voiced  informal  remarks  at  the  dinner; 

B.  E."  Neal,  Dr.  Woodworth,  L.  A.  Bennett,  W. 
J.  Bruehl,  of  Neal,  Clark  &  Neal;  C.  N.  Andrews. 
E.  M.  Cogan,  E.  S.  Emens,  William  Herbert,  Fred 
C.  Kraft,  Charles  G.  Wright,  H.  D.  Scrortes,  R. 
G.  Richardson,  of  W.  D.  Andrews ;  J.  Ottomar 


Goetz,  Thomas  J.  Farmer,  of  the  J.  N.  Adam  Co. ; 
Charles  H.  Heinke,  Denton,  Cottier  &  Daniels ; 
Jack  C.  Ross,  Harold  J.  Childs,  Robert  B.  Adams, 
Alfred  F.  Macoun,  H.  E.  Speare,  A.  E.  Germony, 
Manager  J.  A.  Endres,  of  the  William  Hengerer 
Co.;  J.  D.  Cooper,  W.  W.  Wagner,  Walbridge  & 
Co.;  Frances  P.  Schunke,  of  Henry  Schunke  & 
Co. ;  John  Bieda,  of  Bieda  Bros. ;  Frank  Ohren- 
fried,  1645  Broadway;  Carl  Kaepple,  of  the  Kaepple 
Piano  Co. ;  Robert  L.  Loud,  H.  G.  Towne,  E.  O. 
Hock,  E.  W.  Heintz,  G.  W.  Cattley,  K.  C.  Scher- 
merhorn,  of  Robert  L.  Loud ;  Albert  W.  J.  Schuler, 
of  Schuler  Bros.;  Albert  Schwegler,  L.  J.  Schweg- 
ler,  of  Schwegler  Bros.;  T.  Amesbury  Goold,  of 
Goold  Bros.;  John  F.  Keegan,  Herman  A.  and 
Charles  Reinhardt,  1190  Lovejoy  street;  Charles 
J.  Hereth,  1190  Genesee  street;  E.  R.  Burley,  A. 
E.  Biesinger,  Burley  &  Biesinger;  J.  A.  Owenhouse, 
C.  Kurtzmann  &  Co. ;  Charles  Bellanca,  Henry 
Stein,  W.  L.  Sprague,  Columbia  Graphophone  Co. ; 
W.  F.  Goold,  Harry  W.  K.  Miller,  of  Kobler  & 
Miller;  William  J.  MacFarlane,  Canandaigua,  N. 
Y. ;  Jesse  Landaure,  Medina,  N.  Y. ;  H.  C.  Webster, 
Silver  Creek,  N.  Y. ;  T.  F.  Young,  Lackawanna,  N. 
Y. ;  C.  W.  Parker,  Dansville,  N.  Y. ;  Edward  H. 
Scholter,  North  East,  Pa. ;  J.  S.  Downey,  Roches- 
ter, N.  Y. 


PREPARE  FOR  ENORMOUS  OUTPUT. 

Jos.  Wolff,  secretary  Sonora  Phonograph  Corp., 
57  Reade  street,  New  York,  recently  returned  from 
a  visit  to  the  cabinet  factories  operated  by  the 
company,  and  the  new  schedule  for  1916  calls  for 
the  plants  to  work  nights.  This  is  due  to  the  in- 
creasing demand  for  Sonora  machines  of  all  types, 
1916  looking  to  the  company  to  be  of  a  volume  that 
will  greatly  exceed  1915. 


Sterchi  Bros.,  of  Bristol,  Tenn.,  have  purchased 
the  stock  and  good  will  of  the  Simmonds  Talking 
Machine  Co.  and  will  engage  in  the  talking  ma- 
chine business  in  addition  to  the  furniture  line  they 
already  carry.  The  officers  of  the  Simmonds  Co., 
W.  L.  F.  Rosenblatt  and  O.  Simmonds,  will  enter 
the  talking  machine  business  in  Atlanta,  Ga. 


the  REFLEXOPHONE 


h,  12  in.  wide,  17y2  in.  long. 

REFLECTS  THE  SOUND  ON  AN 
ENTIRELY  NEW  PRINCIPLE 

volume-PERFECT  TONE  REPRODUCTION-ouality 

Equipped  with  strong  Motor,  Special  Sound-Box  and  Tone  Arm. 

Plays  four  10-inch  records  with  one  winding. 
Handsomely  finished  in  mahogany  and  mission  oak.    Weight  15  pounds. 

RETAIL  PRICE,  $15.00 

A  SUPERIOR  MUSICAL  INSTRUMENT 

Write  for  Libeial  Proposition  for  Jobbers,  Dealers  and  Agents 

REFLEXOPHONE,  Inc.,  K'york 


52 


the  Talking  machine  woiuld. 


Pathe  All-Wood  Sound  Chamber 

Built  on  the  principle  of  a  violin — not  a 
piece  of  metal  in  its  entire  construction. 
Pure,  resonant  tone  quality  results. 


Pathe  i 

— genuine 
over  the  ; 
an  up-and 
the  sound 
direct  con 


THE  PATHE  PATHEPHONE 


is  the  greatest  musical  instrument  in  existence 
— the  crowning  achievement  of  the  Pathe 
Freres,  famous  moving  picture  pioneers. 


Plays  All  Disc  Records 

The  Pathe  Instruments  are  equipped  to  play 
all  Disc  Records  perfectly — no  matter  what 
make. 


1916  is  Destined  to  Be 
a  Big  Pathe  Year 

From  all  over  the  country  dealers 
are  reporting  a  steady  in- 
crease in  sales 

Your 

Territory  may  still  be  open. 

Better  hear  opportunity's  call 
and  communicate  with  us  at  once. 


Exclusive  Features  Po: 

It  is  an  unquestionable  fact  til 
elusive  features  requires  less  effort  1 

The  exclusive  features  of  the  P 
effort,  for  it  is  not  neccessary  to  pei 
discussions  and  involved  arguments 

PATHE  FEATURES 

The  buying  public  will  readily  e 
In  other  words,  Pathe  Instrume 


The  Practicability  of  the  Pathe  Sapphire  Ball 

has  been  conclusively  proven. 

The  old-fashioned  steel  needles  are  extremely  inconvenient  be- 
cause of  the  necessity  of  constant  changing. 

Many  attempts  have  been  made  to  improve  these  evils,  but  all 
have  proven  unsuccessful. 

The  Pathe  Sapphire  Ball  is  the  solution  of  this  problem.  But 
it  is  not  only  an  improvement,  it  is  a  new  and  better  method  of 
reproducing  sound. 

Instead  of  the  sharp-pointed  needle,  you  have  the  Pathe 
Genuine,  Permanent,  Highly-Polished  Sapphire  Ball. 

Instead  of  "digging"  into  and  ripping  the  Sound  Grooves,  the 
Pathe  Sapphire  Ball  travels  over  the  Pathe  sound  grooves  in  an  up- 
and-down  wave-like  motion. 

The  Pathe  Sapphire  Ball  is  the  ideal  method  of  sound  repro- 
duction, because  it  eliminates  the  metallic-like  tone  quality  and  in 
no  way  damages  Pathe  Discs. 


The  Effective  Pathe  Tone  Control 

gives  absolute  command  of  the  tone  volume. 

Some  enjoy  the  soft,  soothing  tone  quality, 
others  like  the  full,  rich  volume — the  Pathe  Tone 
Control  permits  tone  regulation  to  suit  every  indi- 
vidual taste. 

The  person  who  desires  to  phrase  a  selection 
to  his  own  liking,  may  sit  beside  a  Pathephone  and 
by  manipulating  the  Tone  Control  device,  get  many 
pleasing  effects — from  a  soft  pianissimo  to  a  crash- 
ing fortissimo. 

The  simplicity  of  the  Pathe  Tone  Control  in- 
sures satisfactory  performance. 


PATHE  FRERESI 

28  WEST  38th  STREff 


I 
i 


THE  TALKING  MACHINE  WORLD. 


53 


|'^|  Ball 

travels 
I  scs  with 
i  catching 
l  :onstant, 


"No  Needles  to  Change" 

— when  playing  Pathe  Discs.  The  Pathe 
Permanent  Sapphire  Ball  won't  injure  ihe 
Pathe  Discs  by  digging  or  ripping  the  sur- 
face of  the  record. 


THE  PATHE  DISC  REPERTORY 

is  superior  to  all  others — its  selections  have 
been  recorded  in  every  musical  center  in  the 
world  and  afford  Americans  the  first  oppor- 
tunity of  hearing  Europe's  great  artists. 


Decrease  Selling  Effort 

cle  embodying  distinctive  and  ex- 

rclwione  positively  decrease  the  selling 
)rospective  purchaser  with  lengthy 
competition. 

5  FOR  THEMSELVES 

^rstand  their  value. 

rmselves  1 


Pathe  Pathephones 

(8  models)   retail  at  $15,  $35, 
$50,  $100,  $150,  $200, 
$225,  $300 


Pathe  Disc  Records 

All  Double  Faced 
Retail  from  65c.  to  $2.50 


Pathe  Tone  Control 

— a  simple  device  permitting  the  accurate 
adjustment  of  tone  volume  to  suit  the  play- 
er's mood.  Eliminates  the  annoyance  "f 
having  to  use  "Loud,  Medium  and  Soft" 
metal  points  for  tone  variations. 


The  Pathe  Disc  Repertory  Is  Unique 

Unique,  because  it  offers  Americans  for  the 
first  time  the  opportunity  of  hearing  and  enjoying 
Europe's  great  artists,  recorded  exclusively  on  the 
Pathe  Discs. 

Pathe  Freres'  recording  laboratories  are  lo- 
cated in  practically  every  musical  centre  in  the 
world — right  at  the  pulse  of  all  musical  activities 
of  both  the  Eastern  and  Western  Hemispheres. 

The  Pathe  Disc  Repertory  is  superior  to  all 
others  because  of  its  wide  variety  of  selections,  and 
it  is  constantly  being  enlarged  so  as  to  be  of  greater 
service  and  value  to  the  music  loving  public. 


ONOGRAPH  CO. 

YORK  CITY,  U.  S.  A. 


All  Pathe  Discs  are  double  faced  and  do  not  deteriorate  with 
constant  use.  Pathe  Discs  are  impervious  to  the  action  of  the 
Pathe  Sapphire  Ball. 

"A  Pathe  Agency  Is  a  Valuable  Franchise" 

Dealers  are  rapidly  taking  advantage  of  our  agency  proposi- 
tion because  they  reabze  the  constant  growing  popularity  of  the 
Pathe  goods. 

Our  1916  National  Advertising  is  going  to  increase  the  already 
great  demand,  putting  dollars  and  cents  into  the  dealers'  pockets. 

Write  us  for  complete  detailed  information — possibly  your 
territory  is  one  in  which  we  are  not  represented. 

But  do  it  immediately — not  a  day  passes  that  we  do  not  grant 
a  Pathe  Agency  in  some  section  of  the  country. 


54 


THE  TALKING  MACHINE  WORLD. 


The  Columbia  reproducer  is  a  sound  box 
that  is  also  a  "tone  box"— sound  plus 
tone— the  most  perfect  reproducer. 


{Write  for  "Music  Money,"  a  booh  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


NEW  FIREPROOF  VAULTS 

Recently  Erected  at  the  Edison  Factory  for  the 
Purpose  of  Hous.ng  Disc  and  Amberol  Master 
Record  Molds — Up-to-Date  in  Every  Detail. 


As  a  result  of  the  lessons  learned  at  the  time  of 
the  great  fire  of  1914,  two  unique-looking  struc- 
tures have  been  erected  at  the  works  of  Thomas 
A.  Edison,  Inc.,  Orange,  N.  J.,  to  house  disc  and 
.Amberol  master  record  molds.  While  no  original 
records  were  lost  in  the  fire,  it  was  found  prudent 
to  have  all  master  records  separately  housed. 


The  Edison  Diamond  Disc  Vault. 

The  odd-looking  buildings  shown  in  the  illustra- 
tions have  no  windows ;  they  have  no  chimneys  ; 
they  have  no  flag  poles  ;  they  have  no  ornamenta- 
tion. Like  two  solid  huge  rocks,  they  are  silent, 
dark  and  cold.  And  yet  within  they  are  two  of 
the  brightest-lighted,  cleanest,  best  ventilated, 
evenly  warmed  buildings  in  the  whole  Edison 
group. 

In  each  building  there  is  just  one  man — the  cus- 
todian. His  work  is  to  see  that  the  interior  is 
kept  as  nearly  as  possible,  summer  and  winter,  at 
a  temperature  of  sixty  degrees ;  that  not  a  particle 
of  dust  is  allowed  to  collect ;  that  the  ventilation  is 
attended  to  by  means  of  an  electric  fan  exhanrt; 
but  above'  all,  he  is  to  handle  most  carefully  the 
master  records  and  to  see  that  they  are  stored 
away  systematically;  that  a  transcript  is  kept  of 
their  number,  date  of  entry,  and  such  other  items 
as  are  desirable. 

To  this  custodian  is  entrusted  the  careful  keep- 
ing of  the  original  master  molds  and  to  him  are 
returned  the  sub-master  molds  when  the  process 
of  manufacture  has  released  them.  It  takes  a  man 
of  intelligence,  system  and  reliability  to  care  for 


SUCCESS 


See  Page  68 


these  precious  molds.  Evidently  the  two  men 
chosen  for  this  work  are  well  fitted  for  their  tasks. 
The  storage  capacity  of  the  disc  record  vault  is 
40,000  master  molds;  the  capacity  of  the  Blue 
Amberol  vault  is   60,000  molds.     Here  are  en- 


cle  accompanying  the  photograph  states  that  the 
officials  of  the  exposition  awarded  twenty-two 
grand  prizes  to  the  Victor— fourteen  awards  from 
the  Liberal  Arts  division  and  eight  awards  from 
.he  Educational  division. 

The  awards  from  the  Liberal  Arts  division  are 
given  for  original  invention  and  research,  Victor 
records,  school  records,  Victor  talking  machines, 
exclusive  world  renowned  talent  for  record  mak- 
ing, school  appliances,  design  and  manufacture  of 
cabinets,  tone  quality,  Victor  needles,  Victrolas, 
system  of  changeable  needles,  tapering  tone  arm 
and  "goose  neck"  sound  box  tube  for  conducting 
sound,  musical  publications  and  modifying  doors 
for  regulating  the  volume  of  sound.  The  awards 
from  the  Educationl  division  were  given  for 
American  music  history,  correlation,  music  and 
English  literature,  musical  research,  musical  his- 
tory, modern  languages,  dramatics  and  tone. 


The  Edison  Blue  Amberol  Vault. 

shrined  the  immortal  voices  of  Edison  artists ;  here 
are  kept  the  imperishable  records  of  instrumental 
f kill  on  violin,  on  harp,  on  piano — on  all  musical 
instruments. 


The  Reynolds  Music  Co.,  of  Pensacola,  Fla.,  is 
creating  great  interest  in  the  Victrola  by  holding 
a  Story  Hour  every  Wednesday  afternoon,  at  which 
the  children  are  entertained  by  the  rendition  of 
especially  selected  records. 


HONORS  FORJTHE  VICTOR  CO. 

The  Victor  Talking  Machine  Co.  features  in  the 
January  issue  of  its  house  organ,  the  "Voice  of  the 
Victor,"  a  two-page  spread  presenting  the  awards 
which  it  received  for  its  products  at  the  Panama- 
Pacific  Exposition.  San  Francisco,  Cal.    The  arti- 


Charles  Burney  and  Guy  Hedrick,  of  the  Lines 
Music  Co.,  Springfield,  Mo.,  have  been  demon- 
strating the  Victrola  in  Aurora,  Mo.,  with  splen- 
did success. 


Claude  Wheeler,  of  Columbia,  Mo.,  has  sold  his 
jewelry  business  and  is  devoting  his  time  to  the 
sales  end  of  the  Vitanola  Co.'s  product. 


A  $10  BILL  FOR  YOU 

Clear  profit  in  the  sale  of  a  single  course  in 

The  Herman  Klein  Phono- Vocal  Method 

Based  upon  the  famous  school  of  Manuel  Garcia 

The  sale  is  made  to  the  customer  who  is  already  on  your 
books,  from  a  demonstration  outfit  and  practically  without 
effort.  No  stock  to  carry,  no  capital  tied  up,  for  orders  are 
filled  directly  by  us. 

Ten  double-sided  records,  wonderfully  made — twenty  lessons 
— lead  the  student  from  the  simple  scale  to  the  aria,  and  a 
comprehensive  text  book,  compiled  by  Herman  Klein,  based  on 
the  method  of  Manuel  Garcia,  explains  each  step  intelligently 
and  interestingly.  It  is  not  a  correspondence  course  but  a 
complete  method  in  itself. 

This  method  increases  appreciation  of  music  and  means  more  sales  of  high- 
class  records  and  machines.     Something  more  than  a  side  line. 

RETAIL  PRICE  $25,  FOR  COMPLETE  METHOD  IN  ANY  VOICE 

Ask  about  our  demonstration  outfit,  sales  aids  for  the  dealer  and  other  details 
— you  owe  it  to  your  business — Write  TODAY  !  !  ! 

THE  MUSIC  PHONE  METHOD,  909  Putnam  Bldg.,  2  W.  45th  St,  New  York 


THE  TALKING  MACHINE  WORLD. 


55 


TONE  ARMS,  SOUND  BOXES,  ELBOWS,  TONE  ARM 
AND  SOUND  BOX  ATTACHMENTS  AND  TONE 
ARM  SUPPORTS  OR  BASES 


may  be  die-cast  by  the  Acme  process,  when  used  in  quantities, 
giving  you  a  beautiful  and  accurate  product  at  less  cost  than  if 
the  same  parts  were  made  out  of  tubing  or  sand  castings.  The 
parts  have  a  perfect  finish  and  fit  and  are  delivered  by  us  un- 
plated,  but  otherwise  ready  for  assembly.  We  have  had  years  of 
special  experience  in  phonograph  work,  and  will  co-operate  with 
you  in  the  matter  of  design  when  desired.  Submit  models  for 
estimate,  stating  quantities  you  will  order. 

ACME  DIE  CASTING  CORPORATION 

Bush  Terminal  Building  5,  35th   Street  and  3rd  Avenue 
Brooklyn,  N.  Y. 


KANSAS  CITY  A  LIVE  TALKING  MACHINE  TRADE  CENTER. 

All  Dealers  Report  Splendid  Business  Outlook — Always  "On  the  Job"  in  Promotion  and 
Sales-Making  Work  that  is  Bringing  Results — Many  Advertising  Novelties  Intro- 
duced— Wunderlich's  Effective  Window  Display — The  News  of  the  Month  in  Detail. 


(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  February  8. — January,  as  was 
to  be  expected,  was  not  so  chock  full  of  talking 
machine  business  as  the  holiday  season  had  been, 
and  the  dealers  were  able  to  get  stock  up  again 
in  preparation  for  the  resumption  of  the  steady 
large  current  of  trade.  The  stocks  had  indeed 
been  seriously  depleted,  and  a  breathing  spell  was 
absolutely  necessary.  It  didn't  last  long,  however, 
for  although  January  was  marked  by  the  most 
severe  winter  weather  of  several  years,  nearly  all 
the  dealers  report  good  business  for  the  season. 

E.  S.  Hall,  proprietor  of  the  Hall  Music  Co.,  817 
Walnut  street,  is  again  preparing  to  consider  pianos 
in  trade  for  Victrolas,  having  refused  such  trades 
during  December  and  January.  He  had  no  ma- 
chines to  sell  or  trade  until  late  in  the  month.  One 
of  his  problems  is  the  question  of  taking  players 
in  exchange  for  talking  machines,  several  prospects 
for  such  deals  being  available.  Mr.  Hall  has  re- 
cently added  a  piano  department  to  his  establish- 
ment, so  that  he,  through  modest  exploiting  of 
pianos,  will  be  in  better  shape  to  move  the  pianos 
and  players  he  will  receive  in  exchange  for  Vic- 
trolas. But  he  is  firm  in  his  policy  of  getting  full 
value  for  talkers  in  trade,  including  some  cash. 

The  talking  machine  department  of  the  George 
B.  Peck  Dry  Goods  Co.  has  adopted  a  striking 
emblem  for  use  on  Victor  records.  It  consists  of 
an  arrow-head  shaped  sticker  about  three-quarters 
of  an  inch  long,  slightly  gilt,  on  which  is  em- 
bossed the  words  "Peck's,  Kansas  City,  Mo."  It 
is  good  publicity. 

The  branch  at  Kansas  City  of  the  Starr  Piano 
Co.,  W.  E.  Rupe,  manager,  has  been  made  the  dis- 
tributing branch  for  Middle  Western  territory  for 
Starr  phonographs  and  records.  In  preparation 
for  taking  on  these  large  additional  duties,  Mr. 
Rupe  is  remodeling  the  establishment  at  Elizabeth 
street  and  Grand  avenue,  and  has  taken  practically 
the  entire  second  floor  of  the  building,  doubling 
the  capacity. 

Milton  G.  Dayton  has  been  appointed  traveler 
for  the  Middle  West  district,  -working  from  the 


Kansas  City  office,  for  the  Starr  phonograph.  An- 
other addition  to  Mr.  Rupe's  force  in  Kansas  City 
is  Miss  Edith  Guyer,  who  will  have  duties  in  the 
office. 

The  Edison  Shop  at  Kansas  City  has  been  doing 
since  the  first  of  the  year  an  amount  of  advertising 
and  promotion  work  rather  unusual  for  the  dull 
month  of  January — and  it  is  profitable.  There  were, 
of  course,  many  people  who  became  interested  in 
talking  machines  during  the  holidays  who  did  not 
buy,  and  the  shop  is  leaving  no  stone  unturned  to 
find  them  and  get  them  to  buy  Edisons.  Concerts 
are  given  almost  daily. 

M.  M.  Blackman,  manager  of  the  Edison  house 
at  Kansas  City,  is  taking  a  trip  over  the  territory 
to  get  personally  acquainted  with  the  dealers,  espe- 
cially the  many  new  ones  who  have  been  appointed 
during  the  past  year.  In  January  fifteen  new 
agencies  were  established. 

Crosby  Bros.,  Topeka,  Kan.,  one  of  the  finest 
department  stores  in  Kansas,  has  taken  on  the 
Edison  phonograph.  The  department  is  placed  on 
the  mezzanine  floor,  near  the  postal  department, 
and  opposite  and  a  few  feet  from  the  rest  room. 
This  popular  rest  room  will  therefore  be  prac- 
tically an  adjunct  of  the  recital  room,  the  visitors 


getting  the  benefit  of  the  music.  Manager  Mick- 
sell,  of  the  new  department,  has  been  with  Crosby's 
for  several  years.  He  took  a  special  course  in 
Edisonology  at  Kansas  City  with  Mr.  Blackman 
before  taking  charge.  The  department  was  estab- 
lished January  15,  though  the  formal  opening  has 
not  yet  been  held. 

Wunderlich's,  at  Kansas  City,  has  been  using 
recently  one  of  the  most  effective  window  dis- 
plays observed  for  some  time.  The  central  fea- 
ture is  an  arch  supported  by  pillars;  across  the 
arch  are  the  words,  "Wunderlich's,  the  House  of 
Records;"  suspended  from  the  center  is  a  disc  in 
which  are  the  words,  "The  Music  Center."  On 
one  pillar  is  a  circle  containing,  "Always  a  com- 
plete line  of  Victor  records;"  on  the  other,  "Rec- 
ords sent  on  approval— ask  about  the  plan."  Be- 
neath the  arch  is  one  of  the  original  Victor  ma- 
chines, with  the  dog.  Victrolas  and  records,  with 
a  few  placards  mentioning  timely  selections,  and 
a  Grafonola  complete  the  window. 

"I  thought  the  scramble  for  machines  would  let 
up  after  the  holidays,"  said  a  Victrola  dealer  in 
Kansas  City.  "But  it  is  just  as  much  of  a  battle 
as  ever  to  get  them.  I  ought  to  have  received 
fifty  machines,  but  got  only  twelve  in  January,  and 
am  again  having  to  put  people  off  who  ask  for 
certain  models." 

A.  A.  Trostler,  manager  of  the  Victrola  depart- 
ment at  the  Schmelzer  Arms  Co.,  secretary  of  the 
National  Association  of  Talking  Machine  Jobbers, 
leaves  Kansas  City  soon  for  the  meeting  of  the 
(Continued  on  page  56.) 


WE  WILL  PAY  CASH 


Amounting  to 


From  90  to  94  per  cent,  of 

the  face  value  for  acceptable  installment  contracts  on  talk- 
ing machines  and  pianos.    Ask  for  details. 

HAMILTON  INVESTMENT  CO., 


76  W.  Monroe  St 
CHICAGO 


MAGNET  DECALCOMANIE  NAMEPLATES 


SOLD  BY 

HURTEAU.WILUAMS&COI- 

MONTREAL    OTTAWA 


SAL  TIMO  "  —~" 


-oR  TALKING  MACH|Nt 
r      CABINETS  En  - 


EASILY  AND  PERMANENTLY  APPLIED. 
BE  THE  FIRST  DEALER  IN  YOUR  CITY 
TO  USE  THIS  POPULAR  METHOD  OF  AD- 
VERTISING.   

600  Minimum  Qo»»titt  Mamcmcybm*. 

SEND  FOR  SAMPLES  AND  PRICES. 


GEO.  A.SMITH  Hp  CO.inc 


■  FROM  ■ 

1  THE  PHONOGRAPH  I 

IZ40  HURON  ROAD  Cftr«fC«»/iw^ 

SOU,®  ws 

COtdest  Music  House  >o  VA  and  N  C  \ 
 iQ3     E     BROAD     STBECT  \ 

>  SsttB  ETC"  i 


NEW  YORK  ^ 


We  do 
NOT 
retail 

See  Page  68 


5« 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  KANSAS  CITY. 

(Continued  from  page  55.) 

executive  committee  of  the  association,  which  will 
be  held  in  New  York  City  February  15  and  16. 
Mr.  Trostler  will  also  be  in  Atlantic  City,  where 
he  is  going  to  complete  arrangements  for  the  en- 
tertainment of  the  jobbers  at  their  convention  to 
be  held  soon.  Mr.  Trostler  is  chairman  of  the 
entertainment  committee,  and  will  probably  be  a 
busy  man  about  convention  time. 

W.  C.  Fuhri,  district  manager  of  the  Columbia 
people,  was  a  visitor  at  the  Kansas  City  office  this 
week.    From  here  he  went  to  Dallas,  Tex. 

E.  A.  McMurty,  manager  of  the  Columbia 
Graphophone  Co.,  leaves  the  middle  of  the  month 
for  a  visit  to  New  York  City  and  the  factory  of 
the  Columbia  Co. 

Warren  H.  Haile  is  the  new  manager  of  the 
retail  trade  of  the  Schmelzer  Arms  Co.'s  Victrola 
department.  He  was  formerly  with  George  H. 
Wheelock  &  Co.,  South  Bend,  Ind. 

M.  L.  Bardwell,  manager  of  the  Household  Fair 
machine  department,  is  very  much  pleased  with 
the  business  his  firm  has  done  since  the  opening 
last  September. 

Miss  Jean  Kendrick,  in  charge  of  the  Grafonola 
department  for  the  Henley- Waite  Music  Co.,  is  ill 
and  has  been  unable  to  be  at  her  regular  place  of 
business  for  the  past  three  weeks. 

Harry  B.  Bibb,  manager  of  the  talking  machine 
department  for  the  Jones  Store  Co.,  reports  that 
business  there  is  so  good  that  before  much  more 
work  is  done  more  space  will  have  to  be  given  to 
his  department.  Mr.  Bibb  has  introduced  an  ad- 
vertising novelty  in  the  mailing  system  of  the 
catalog  of  new  records  each  month.  Instead  of 
placing  his  catalog  of  new  records  in  an  envelope 
and  mailing  them  out,  he  has  a  piece  of  heavy 
paper  cut  so  that  when  folded  it  gives  the  appear- 
ance of  a  circular.  On  one  of  these  sides  is  the 
advertisement  of  special  records  the  Jones  store 
wishes  to  advertise ;  on  the  other  side,  the  name 
and  address  of  the  person  to  whom  the  catalog  is 
going  is  written.  This  paper  is  folded  around  the 
catalog  and  mailed  out,  the  address  showing  on 
the  outer  side.  This  piece  of  paper  is  fastened 
with  a  clip  at  the  top  and  is  as  secure  as  an  en- 
velope. Mr.  Bibb's  idea  is  to  increase  the  effective- 
ness of  the  advertising  as  well  as  to  save  the  price 
of  envelopes.  The  various  record  advertisements 
are  changed  each  month,  as  is  the  catalog. 

The  Victro!a  department  of  the  G.  W.  B.  Peck 
Dry  Goods  Co.  entertained  recently  forty-six  boys 
and  girls,  pupils  in  music  of  Miss  Martin,  of  the 
seventh  grade  of  the  Jefferson  school.  Miss  Mar- 
tin has  been  conducting  a  chorus  class  in  the 
school,  made  up  of  pupils  from  various  classes; 
the  school  has  the  best  orchestra  in  Kansas  City 
of  its  kind,  it  is  said,  and  many  of  the  children 
show  marked  musical  talent.  Miss  Martin  has 
been  giving  the  chorus  class  "The  Bohemian  Girl" 
and  "II  Trovator,"  and  has  gone  into  more  detail 
with  the  operas  in  her  seventh  grade.  The  con- 
cert with  Victrola  records  was  arranged  with  the 
co-operation  of  Manager  John  F.  Ditzell. 


The  Pathe  Meets  All  Competition 

The  completeness  of  the  Pathe  line 
enables  the  dealer  to  successfully  meet 
the  sales  arguments  of  all  competing 
lines. 

There  is  a  Pathephone  and  Pathe  disc 
to  suit  every  patron  in  your  territory. 
The  Pathe  disc  library  is  remarkable  for 
its  enormous  repertoire  and  excellent 
quality. 

Prosperity  is  knocking  at  your  door.  The 
Pathe  line  will  give  you  your  share  of  the 
promised  191 6  profits.  We  are  at  your 
service  for  further  details. 

Pathephone  Co.  of  Detroit,  Detroit,  Mich. 

Pathe  Distributors 


REPORT  OF  VICTOR  ASSOCIATION. 

Co-operative  Beneficial  Association  of  Victor 
Employes  Proves  a  Big  Success,  Due  Largely 
to  the  Generosity  of  the  Company. 


The  high  degree  to  which  a  benevolent  associa- 
tion may  toe  developed  is  indicated  in  the  recent 
report  of  the  Victor  Co-operative  Beneficial  Asso- 
ciation, made  up  of  employes  of  the  Victor  Talking 
Machine  Co.,  Camden,  N.  J.,  for  the  year  1915. 

The  report  indicates  that  during  the  year  the 
membership  in  the  association  had  increased  from 
5,556  to  6,900  and  that  the  receipts  from  entrance 
fees  and  dues  were  $18,807.25,  in  view  of  which 
fact,  as  per  agreement,  the  Victor  Co.  contributed 
a  like  amount  to  the  fund.  The  disbursements  in 
sick  benefits  were  $23,061.86,  in  death  benefits  to 
twenty-three  members  $3,450,  and  in  refunds  to 
members  $2,046.99,  leaving  the  substantial  balance 
at  the  end  of  the  year  of  $26,320.32.  The  adminis- 
tration expenses,  amounting  to  $3,943.14,  were  met 
entirely  by  the  Victor  Co.,  thus  leaving  the  funds 
of  the  association  intact  for  benefits.  Beginning 
on  January  1,  1916,  the  death  benefits  will  be  in- 
creased from  $150  to  $250. 

The  officers  of  the  association  for  the  new  year 
are :  President,  E.  F.  Haines ;  vice-president,  W.  H. 
Nafey ;  treasurer,  G.  W.  Jaggers ;  secretary,  E.  K. 
MacEwan,  and  visiting  secretary,  F.  A.  Sparks. 

The  excellent  record  of  the  association  is  due 
largely  to  the  generosity  of  the  Victor  Co.  in  not 


only  contributing  one  dollar  to  the  funds  for  every 
dollar  contributed  by  a  member,  but  also  in  meet- 
ing all  the  administration  expenses,  a  substantial 
item,  which  during  1915  exceeded  by  nearly  $500 
the  total  amount  paid  out  in  death  benefits.  The 
feeling  that  he  will  be  taken  care  of  when  ill  and 
that  his  family  will  receive  a  sum  that  will  at  least 
meet  funeral  expenses  when  he  dies  goes  far  to 
make  a  workman  contented,  and  therefore  ener- 
getic, which  makes  the  contribution  to  the  fund  by 
the  Victor  Co.  money  well  invested. 


AN  INTERESTING  LIST  OF  RECORDS 

For  the  Month  of  February  Issued  by  Pathe 
Freres  Phonograph  Co. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  issued  its  February  list  of  new  records  in  sup- 
plement form,  and  the  neat  and  attractive  appear- 
ance of  the  supplement  has  won  the  commendation 
of  the  Pathe  dealers.  These  supplements  will  be 
issued  monthly  to  accompany  the  new  record  lists, 
and  they  will  be  printed  in  very  large  quantities  to 
meet  the  needs  of  the  Pathe  representatives.  The 
name,  number  and  price  of  each  record  is  accom- 
panied by  an  adequate  description,  which  adds  ma- 
terially to  the  supplement's  value. 


D.  Tauber,  who  recently  became  associated  with 
the  Triton  Phonograph  Co.,  leaves  in  a  few  days 
for  Chicago,  where  he  will  exhibit  the  three  new 
models  of  Triton  phonographs. 


THE  VICSONIA  REPRODUCES  EDISON  DISC  RECORDS  PERFECTLY 

The  VICSONIA  fits  the  Victrola,  Grafonola,  Crescent  and  Sonora  phonographs,  with  special 

type  for  the  Aeolian  Vocalion. 

The  VICSONIA  with  its  diamond  point  and  wonderful  diaphragm  will_  reproduce  every  note, 
sound  wave  and  minute  variation  as  recorded  on  the  marvelous  Edison  Disc  records  with  all  full- 
ness, sweetness  and  accuracy  of  tone.    Does  not  wear  the  records. 

The  VICSONIA  is  a  revelation  in  reproducers,  and  the  largest  talking  machine  men  in  the  country 
who  have  heard_aiid  tested  it  are  enthusiastic  over  its  merits. 

Instantly  and  easily  attached.    A  child  can  do  it.    No  alterations  necessary. 
Dealers  wiU'find  the  VICSONIA  a  business  builder.    General  agents  wanted. 

The  VICSONIA  retails  in  the  United  States  for  $7  50  nickel-plated,  $8.50  gold-plated,  and  in 
Canada  for  $10  nickel,  $12  gold.    Liberal  discount  to  dealers. 

One  VICSONIA,  nickel,  will  be  forwarded  to  any  dealer's  address  in  the  United  States  for  $4, 
or  in  Canada  $5,  cash  with  order.    Every  VICSONIA  guaranteed  perfect  or  money  refunded. 

WALTER  M.  SEYMOUR,  g°sLLdAcGaLNdI    133  West  129th  Street,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


57 


EMERSON 

PHONOGRAPH 


RETAIL 


PRICE 


SOUND  REASONS  WHY  THIS  IS 
THE  GREATEST  PROPOSITION 
IN  THE  PHONOGRAPH  WORLD 

It  is  the  biggest  $3.00  woith  ever 
offered  to  the  public. 

It  is  NOT  a  toy  but  a  real  prac- 
tical phonograph  with  sound 
reproduction  equal  to  many 
higher  priced  machines. 

It  will  play  any  make  disc  record 
without  an  attachment. 

It  is  a  wonderful  article  for  can- 
vassers. 

It  makes  a  fine  gift  for  boy  or 
girl. 

It  meets  the  demand  of  millions 
in  moderate  circumstances. 

It  plays  a  12-inch  disc  with  one 
winding. 

It  will  furnish  the  nucleus  for 
building  up  a  large  phonograph 
business. 

It  requires  no  effort  to  sell.  A 
demonstration  and  the  price 
do  the  trick. 

It  is  guaranteed. 

FINISH— plain  oak— Size  9#"x9#"xl2". 
Weight— Packed,  %l/2  lbs.,  unpacked, 
lbs.    Can  be  carried  in  suit  case  or  special 
case,  $1.25,  wholesale. 

Write  for  prices  to  trade  and  jobbers  on 
Emerson  Phonographs,  Emerson  Dime 
and  Quarter  (double)  Disc  Records — 
Phonograph  Needles — Record  Albums — 
Record  Repeaters — Sapphire  Needles — 
Carrying  Case  for  Emerson  Phonograph 
and  Attachments  for  playing  vertical  cut 
records  on  other  machines. 


REASONS  FOR  SONORA  PROGRESS 

Set  Forth  llluminatingly  by  President  George 
E.  Brightson — Advance  Based  Distinctly  on 
Values — Quality,  Not  Cheapness,  the  Motto. 


There  has  been  so  much  discussion  regarding 
the  wonderful  strides  made  by  the  Sonora  Phono- 
graph Corporation,  57  Reade  street,  New  York,  of 
which  Geo.  E.  Brightson  is  president,  that  a  little 
"inside"  information  might  be  of  value  to  the 
trade.  But,  as  President  Brightson  says:  "There 
is  no  secret  of  Sonora  success.  We  didn't  see 
how  cheap  we  could  create  a  phonograph  for  ob- 
vious reasons.  We  worked  on  the  plan  of  getting 
the  best  in  every  kind  of  material.  Where  we 
could  spend  some  money  for  an  improvement  on 
any  one  of  our  styles  we  spent  it.  Anyone  can 
take  value  away  from  a  product,  but  it  requires 
judgment  to  increase  your  manufacturing  costs  in 
order  that  the  particular  style  or  styles  should 
come  up  to  what,  in  our  opinion,  is  the  proper 
standard. 

"For  example,  the  designs  of  Sonora  cabinets 
are  distinctive.  We  have  neither  imitated,  copied 
nor  made  the  slightest  attempt  to  trade  on  the 
property  of  others.  Sonora  cabinet  designs  are 
original.  Their  cost  of  manufacture,  including 
every  detail,  such  as  the  selection  of  the  woods, 
workmanship  and  excellent  finish,  is  perhaps  ex- 
cessive. The  feat  of  Sonora  motors  playing 
fifteen  records  is  unique,  and  every  feature  and 
part  of  Sonora  construction  is  thoroughly  built 
and  tested  at  every  step.  Such  devices  as  auto- 
matic stops  that  really,  work,  motor  meters,  spring 
controls,  tone  modifiers,  etc.,  have  been  added 
without  increasing  the  cost  to  the  purchaser. 

"Even  in  the  selection  of  our  representatives 
we  have  'selected'  rather  than  taken  the  many  we 
could  have  secured.  A  quality  product  cannot  be 
handled  well  except  by  a  quality  organization,  and 
the  fact  that  a  house  handles  the  Sonora  is  con- 
sidered evidence  of  its  prestige  and  responsibility. 
I  might  go  on  indefinitely  enumerating  special  fea- 
tures of  Sonora  manufacturing  and  distributing, 
but  it  is  hardly  necessary.  I  will  say,  however, 
that  the  Sonora  represents  my  ideal  of  a  phono- 
graph." 

Mr.  Brightson  did  not  say,  however,  that  it  was 
through  his  hard  work  that  most  of  the  Sonora 
achievements  were  accomplished,  nor  did  he  say 
that  his  many  years  of  experience  as  right  hand 
man  to  John  Claflin,  the  dry  goods  king,  earned 
for  Mr.  Brightson  the  reputation.  <jf  being  one  of 
the  few  expert  merchandising  meii  of  the  country. 


RECORDS  FOR  ST.  PATRICK'S  DAY. 

Special  Supplement  of  Records  Suitable  for 
Ireland's  National  Holiday  Prepared  by  the 
Pathe  Freres  Phonograph  Co. 


The  Pathe  Freres  Phonograph  Co.,  New  York,1 
sent  out  this  week  the  following  letter  of  impor- 
tance to  Pathe  jobbers  and  dealers: 

"Owing  to  the  problem  of  changing  our  record., 
product  from  records  playing  from  the  inside  out 
to  our  present  type  of  record  playing  from  the  out- 
side in,  the  number  and  the  quantity  of  back 
orders  that  we  have  on  hand,  we  have  decided  not 
to  get  out  a  regular  March  supplement. 

"It  is  our  intention  to  concerrtrate  our  facilities 
on  pressing  the  records  that  are  needed  in  our 
regular  catalog,  and  in  this  way  allow  us  to  ad- 
vance our  issue  of  April  records  to  an  earlier  date. 

"We  are,  however,  getting  out  a  special  supple- 
ment of  the  following  selections  which  are  suitable 
for  St.  Patrick's  Day: 

30073  A — The  Distant  Shore.    Baritone  Solo.  .Alan  Turner 
B — The  Irish  Emigrant.    Baritone  Solo.. Alan  Turner 

30094  A — St  Patrick's  March  Imperial  Infantry  Band 

B — O 'Canada  March  Imperial  Infantry  Band 

30106  A — Selection  1.    "Irish  Melodies."  

H.  M.  Scots -Guards 

B — Selection  2.    "Irish  Melodies"   .....  . 

H.  M.  Scots  Guards 

30296  A— The  Wearing  of  the  Green.....  John  Meyers 

B — The  Bowery  Grenadiers  John  Meyers 

■'0000  A — The  Dear  Little  Shamrock.    Tenor  Solo.  .  . .  . 

J.  G.  Doyle 

B — The  Green  Isle  of  Erin.    Contralto  Solo  

Carrie  Herwin 

10003  A — Eileen  Allanah.     Tenor  Solo  John  Bardsley 

B — I'm  Coming  Back  to  Erin  and  To  You  

Arthur  George 

"We  will  have  a  special  supplement  "in  keeping 
with  these  popular  Irish  melodies." 


( 


There  are  MORE  profits  in 
GOOD  cabinets  than  in  machines 
or  records.  Udell  cabinets  not 
only  give  profits  but  are  a  credit 
to  the  other  furniture  in  your 
customers'  homes. 

Don't  waste  time  on  cheap 
cabinets  any  more  than  you 
would  trifle  with  cheap  machines. 

Get  the  Udell  proposition  right 
away;  remember  we've  been 
making  GOOD  cabinets  from 
the  time  that  cylinder  records 
were  a  novelty.  We  know  the 
field  and  we  KNOW  that 
UDELL  cabinets  are  the  BEST 
for  you  to  sell. 

Post  a  postal  to-day. 

The  Udell  Works 

1205  West  28th  Street 
Indianapolis,  Ind. 


No.  403  (Vertical  Interior) 
For  New  Victrola  IX,  only.. 

Height  34^  in.  Width  19J4  in.  Depth  22%  in.  Holds 
224  Victor  records. 

Mahogany. 

Quartered  Oak. 
Average  weight  crated.  85  pounds. 
(If  horizontal  shelving  is  desired,  order  No.  1403.) 
(When  felt  interior  is  desired,  ask  for  No.  403F.) 

IMPORTANT  NOTICE 

Cabinet  403  is  arranged  with  a  rim,  which  is  hinged  at 
the  back.  This  back  piece  drops  down  and  enables  you 
to  slide  the  new  style  Victrola  IX  in.  It  works  very 
easily  and  makes  a  splendid  outfit.  Nothing  to  get  out 
of  order,  and  you  can  put  the  machine  in  almost  as 
quick  as  you  could  set  it  on  a  cabinet  without  rim. 


JOS.  W.  STERN  &  CO. 
SALES  CORPORATION 

DISTRIBUTORS  OF 
EMERSON  PRODUCTS 

107  West  38th  St.,  New  York  City 


58 


THE  TALKING  MACHINE  WORLD. 


HEARS  HER  OWN  RECORDS. 

Marguerite  Farrell  Visits  the  Warerooms  of  A. 
C.  Wilson  in  Youngstown,  0.,  and  Enjoys 
Hearing  the  Columbia  Records  of  Her  Voice. 

(Special  to  The  Talking  Machine  World.) 

Youngstown,  O.,  February  8. — When  Margue- 
rite Farrell,  who  is  a  headliner  in  vaudeville  cir- 
cles, visited  this  city  recently  she  spent  quite  some 
time  in  the  warerooms  of  A.  C.  Wilson,  who  han- 


INVISIBLE 

iHING.ES 


Write 
For 
Further 
Informatio 


Miss  Farrell  Listening  to  Her  Own  Voice. 

dies  the  complete,  line  of  graphophones  and  records 
manufactured  by  the  Columbia  Graphophone  Co., 
New  York. 

Miss  Farrell  was  particularly  interested-  in  Co- 
lumbia product  at  the  time  of  her  visit,  as  she  only 
recently  recorded  several  selections  for  the  Co- 
lumbia library,  which  have  proven  very  successful. 
Miss  Farrell  is  well  known  to  theatregoers 
throughout  the  country,  and  her  voice  has  been 
found  particularly  adaptable  for  recording  pur- 
poses. 

Mr.  Wilson,  upon  the  occasion  of  Miss  Farrell's 
visit  to  Youngstown,  took  advantage  of  the  op- 


SOSS  MANUFACTURING  CO. 

435  443  ATLANTIC  AVE.  BROOKLYN.  N.Y 


portunity  to  call  attention  to  her  records,  and  in- 
terested a  number  of  his  patrons  in  the  various 
popular  songs  she  has  recorded. 


MEET  WITH  SERIOUS  INJURIES. 

H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co.,  New  York,  was 
advised  this  week  that  the  members  of  the  De 
Koven  Opera  Company,  which  recently  recorded 
a  large  number  of  records  for  the  Pathe  library, 
had  met  with  serious  injuries  in  a  train  wreck 


near  Cherokee,  Ala.  The  train  in  which  the  com- 
pany was  riding  was  derailed,  more  than  thirty 
being  injured,  including  H.  L.  Waterous,  Sol  Solo- 
mon and  Luigi  De  Francisco.  The  latter  was  the 
musical  director  at  the  recordings  in  the  Pathe 
laboratorv. 


DO  YOUR  PART  AND  DO  IT  NOW.  TELL 
YOUR  CONGRESSMAN  HOW  YOU  STAND  ON 
THE  STEVENS  BILL  SO  THAT  HE  MAY 
KNOW  YOU  ARE  IN  BACK  OF  HIM. 


LONG  CABINETS 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 

Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Qolden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  In.  Top  19 %x 
t2$i  in.  Holds  192  12-ln.  Records.  For  Vlc- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.  Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  I9%x 
:zH  in.  Holds  192  12-ln.  Records.  For  Vlc- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.   Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


THE  TALKING  MACHINE  WORLD.  59 


2  GRESHAM  BUILDING,  BA8INGH ALL  8TREET  E.  C,  LONDON,  W.  LIONEL  STURDY.  MANAGER. 


Action  of  British  Government  Against  "Lux- 
ury Imports"  Now  a  Strong  Probability — > 
Embargo  Would  Affect  Music  Trade — Serious 
Shortage  of  Talking  Machine  Supplies — A 
Story  from  Gal  I  i  po  I  i — New  Record  Lists  Full 
of  Interest — Death  of  H.  E.  Standish — More 
Rigid  Control  of  Foreign  Firms  in  Sight — 
The  Rollophone  Announced — Invicta  Co. 
Announces  New  "Citizen  Record" — Pathe- 
phones  for  Belgian  Soldiers — Increase  in 
"His  Master's  Voice  Prices" — General  News 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  February  3.— In  recent  reports  I 
l;ave  more  than  once  hinted  at  the  possibility  of 
an  official  move  in  the  direction  of  legislation  to 
curtail  if  not  entirely  prohibit  the  import  of  arti- 
cles which  do  not  directly  help  the  nation  in  its 
present  gigantic  struggle.  While  we  are  buying 
abroad  so  much  in  the  shape  of  necessaries,  it  is 
felt  that  the  gold  payments  thus  involved  should 
not  be  increased  by  the  cost  of  imported  luxury 
goods.  It  tends  to  deplete  our  reserve  of  gold  and 
also  raise  the  rate  of  exchange  against  us.  That  is 
one  important  aspect  of  the  matter.  But  perhaps 
the  most  important  lies  in  the  fact  that  these  im- 
ports utilize  transport  space  which  can  be  more 
piofitably  requisitioned  for  the  carriage  of  food- 
stuff and  other  articles  directly  useful  in  the  prose- 
ci  tion  of  the  war.  The  question  has  latterly  be- 
come very  serious  owing  to  the  growing  shortage 
of  ships.  England  possesses  a  larger  mercantile 
fleet  that  any  three  or  four  nations  together,  but 
with  hundreds  of  thousands  of  troops  to  trans- 
port, with  all  the  equipment  necessary  for  their 
maintenance  in  the  field,  in  addition  to  admiralty 
rt  quirements,  it  can  readily  be  understood  that  the 


loss  on  the  mercantile  side  demands  very  close 
attention.  Large  as  are  resources  in  ships,  they 
must  be  husbanded  and  utilized  to  the  best  possi- 
ble advantage  in  the  national  interests.  Until  this 
is  directed  by  some  carefully  organized  plan,  the 
enormous  increase  in  freight  rates  will  not  tend  to 
diminish.  Recognizing  the  importance  of  this  mat- 
ter, the  British  Government  has  under  considera- 
tion ways  and  means  to  best  achieve  the  exclusion 
of  luxury  imports,  thus  releasing  many  ships  and 
much  valuable  space  for  the  transport  of  necessary 
products.  A  decision  will  be  arrived  at  within  the 
near  future,  and  I  am  inclined  to  think  it  will  not 
be  altogether  favorable  to  America,  Switzerland, 
Spain  and  similarly  placed  neutral  countries. 
Embargo  Would  Affect  Music  Trade. 
When  the  governmental  plan  for  the  restriction 
of  luxury  imports  is  in  force  it  might  be  found  to 
reflect  unfavorably  upon  the  talking  machine  and 
music  industry  generally.  Gramophone  parts — 
motors,  tone  arms,  sound  boxes,  etc. — are  largely 
imported  from  Switzerland.  A  considerably 
smaller  portion  comes  from  America,  which,  how- 
ever, sends  us  pretty  large  consignments  of  piano 
actions  and  keys,  metal  parts,  organs  and  small 
musical  goods.  The  recently  imposed  tariff  has 
militated  against  increased  exports  from  your  side, 
but  there  is  evidence  that  we  are  still  spending  sub- 
stantial money  in  America  for  articles  that,  in  ef- 
fect, retard  rather  than  assist  in  the  prosecution 
of  the  war. 

For  the  time  of  year,  talking  machine  trade  here 
is  fairly  good.  As  to  the  future  one  does  not  care 
to  hazard  a  guess,  for  the  labor  and  material 
shortage  is  not  improving.  There  is  plenty  of 
work,  and  more,  for  all  the  labor  obtainable,  the 
output  of  records,  for  instance,  being  only  cur- 


tailed by  the  lack  of  sufficient  men  to  operate  the 
presses. 

Shortage  of  Machine  Parts. 

On  the  machine  side  matters  are  even  worse. 
Insufficient  supplies  of  parts  from  abroad,  which 
the  few  home  manufacturers  cannot  make  good,  is 
responsible  for  much  heartburning  among  traders 
who  have  many  orders  on  their  books  which  they 
are  not  in  a  position  to  execute.  The  trade  is  do- 
ing its  best  under  very  difficult  circumstances,  and 
dealers  abroad  should  not  get  impatient  if  some 
little  delay  occurs  in  the  execution  of  their  orders. 

Great  Regret  Over  Colonel   Bill's  Death. 

The  British  trade  has  learned,  with  great  regret, 
o:  the  sudden  death  of  my  old  chief,  Col.  Edward 
Lyman  Bill,  who  counted  many  friends  on  this 
side.  We  were  quite  unprepared  for  such  tragic 
news,  and  it  may  be  said  that  it  came  as  a  shock 
to  all  who  knew  him.  The  spoken  words  of  sym- 
pathy, earnest  and  sincere,  emphasize  the  affection- 
ate regard  in  which  Col.  Bill  was  held.  Not  a  few 
members  of  the  trade  recall  their  all  too  infrequent 
meetings  with  him,  speak  of  his  ever-courteous 
bearing  and  consideration  in  all  matters,  and  lay 
tribute  to  his  valuable  work  in  talking  machine 
trade  journalism.  Col.  Bill's  clean  yet  forceful 
writings  and  published  works  appealed  consider- 
ably to  British  gramophone  men,  who  ever  ex- 
pressed their  pleasure  in  the  provision  and  policy 
of  the  deceased  gentleman's  publications.  The 
kindly  personality  of  Col.  Bill  won  the  hearts  of 
us  all,  and  we  shall  keep  in  warm  remembrance 
and  high  regard  an  unselfish  life  of  devotion  to  the 
common  weal.    Requiescat  in  pace. 

A  Farewell  for  the  Turks. 

The  story  of  the  evacuation  of  the  Gallipoli 
{Continued  on  page  60.) 


'His  Master's  Voice" 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

—it  is  the  "His  Master's  Voice" 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,  violinists,  or- 
chestras and  bands — all  enshrined 
in  the  unequalled  "His 
Master's  Voice*' 
records 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout   the   world   as  the 

HALL-MARK  OF  QUALITY 


Branches 


I  Agencies  I 


SIVIUXXi  Skandlnavlsk  Grammophon-Akti- 
eselskab.  Frlhavnen,  Copenhagen. 

rsAJTOBi    Cie.    Francalae  da  Gramophone, 

116  Boulevard  Richard  Lenoir,  Place  de  la  Ri- 
publlque,  Paris. 

SPAXJTl  Cia.  Franceaca  del  Gramophone,  it. 
Balmes,  Barcelona. 

SWZSDBsTi    Skandlnavlaka  Grammophon  •  Ak- 

tlebolaget,  Drottning  Gatan  No.  47,  Stockholm. 

BVOSSIA:  The  Gramophone  Co.,  Ltd.,  48,  Nev- 
sky  Prospect,  Petrograd  (Petersburg) ;  No.  1 
Solyanka.  Solyanol  Dvor,  Moscow;  9,  Golo- 
vinsky  Prospect,  Tlflis;  Nowy-Swlat  10,  War- 
saw; 33,  Alexandrowskaya  Ulltsa,  Riga;  11 
Michailovskaya  Ulltsa,  Baku. 

UTDIAi  The  Gramophone  Co.,  Ltd.,  ISf,  B*l- 
Uaghatta  Road,  Calcutta;  7,  Bell  Lane.  Fort, 
Bombay. 


AUST»AI»XAl  8.  Hoffnung  ft  Co.,  Ltd.,  Sole 
Concessionaires  of  The  Gramophone  Company, 
Limited,  168,  Pitt  Street.  Sydney. 

SEW  ZEALAND:  Gramophonlum,  Ltd.,  118- 
120  Victoria  Street,  Wellington. 
SOUTH  ATBXOA:  Darter  Sc.  Sons,  Post  Box 
174,  Capetown;  Mackay  Bros.,  Post  Box  261,  Jo- 
hannesburg; Hackay  Bros.  ft  McMahon,  Post 
Box  419,  Durban;  Ivan  H.  Haarburger,  Post 
Box  105,  Bloemfontein;  Frans  Moeller,  Post 
Box  108,  Bast  London;  B.  J.  HI  wins  ft  Co.,  Post 
Box  86,  Queens  town;  Handel  House,  Klmberley; 
Laurence  ft  Cope,  Post  Box  182,  Buluwayo;  The 
Argus  Co.,  Salisbury. 

EAST  ATBXOA:  Bayley  A  Co.,  Lourenzo 
Marques. 

HOI>X>Airx>:    American  Import  Co.,  22a,  Am- 
sterd  Veerkade.  The  Hague. 
XT  ACT  i    A.  Bossl  ft  Co..  Via  Oreflcl  2,  Milan. 
EGYPT  (Also  for  the  Soudan,  Oraeoe  and  the 
Ottoman  Empire)  I    K.   Fr.  Vogel,  Post  Box 
414,  Alexandria 


Great  Britain 


The  Gramophone  Company,  Ltd. 

HAYES   -    MIDDLESEX    -  ENGLAND 


60 


THE  TALKING  MACHINE  WORLD. 


We  do  not  rely  on  giant  advertisements  for  Sales— We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 

Winners  leave  the  dealer  a  generous  margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED— in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  59). 


Feninsula  throws  at  least  one  ray  of  sunshine  upon 
the  dark  background  which  envelops  other  spheres 
of  action.  The  Turk,  it  is  pleasing  to  learn,  is  a 
clean  fighter.  The  Australians,  who  for  many 
months  wrestled  and  fought  with  him  under  vary- 
ing circumstances,  testify  that  the  Turk  is  a  good 
fellow  and  a  straight  antagonist.  They  even  went 
so  far  as  to  leave  in  the  abandoned  trenches  writ- 
ten messages  of  the  kindliest  farewell.  But  the 
crowning  testimony  of  good  feeling,  says  a  news- 
paper correspondent,  is  the  gramophone,  which 
was  put  in  a  conspicuous  place  in  the  trench  on 
Walker's  Ridge,  with  its  disc  on  and  the  needle  all 
ready  to  play  "The  Turkish  Patrol" ! 

More  Rigid  Control  for  Foreign  Firms. 

Under  the  cloak  of  registration,  a  substantial 
number  of  companies  whose  capital  is  mainly  or 
wholly  of  enemy  origin  have  been  allowed  to  con- 
tinue trading  operations  in  England  and  her  colo- 
nies. A  goodly  number  are  subject  to  the  direc- 
tion of  Government  inspectors,  but  there  is  a 
growing  demand  that  such  firms  should  be  more 
rigidly  controlled  or  altogether  suppressed.  With 
this  object  in  view  a  bill  is  now  before  the  British 
Parliament.  That  it  will  pass  is  a  foregone  con- 
clusion. It  will  affect  the  talking  machine  trade ; 
but  more  anon. 

"His  Master's  Voice"  Panto  Program. 

Although  the  art  brochure  entitled  "Supremacy: 
The  Story  of  'His  Master's  Voice,' "  which  I  re- 
cently reviewed  in  these  columns,  concisely  covered 
the  whole  field  in  relation  to  the  superlative  merits 
of  the  "H.  M.  V."  gramophones  and  records,  the 
point  is  again  emphasized  this  month  by  the  su- 
premacy of  the  company's  new  record  issues  cov- 
ering every  phase  of  music.  Titles  and  artists  are 
in  full  measure  quite  exclusive,  so  that  the  pur- 
chaser of  "H.  M.  V."  records  naturally  feels  a 
just  pride  in  being  in  a  position  to  entertain  friends 
with  an  exclusively  select  program.  The  present 
pantomime  season  offers  exceptional  scope  to  rec- 


ord manufacturers,  and  in  the  issue  of  a  topical 
list  of  successes  the  Gramophone  Co.  is  well  to  the 
fore.  George  Graves,  described  as  the  greatest  of 
all  gaggers,  in  company  with  Miss  Billie  Carleton, 
lays  under  contribution  some  of  the  "Watch  Your 
Step"  hits ;  Murray  Johnson,  "When  the  Moon 
Shines  Bright  on  Charlie  Chaplin,"  "Private 
Michael  Cassidy,"  "Blue  Eyes,"  and  several  equally 
gcod  numbers.  With  the  latter  song  is  coupled 
that  especially  popular  number,  "A  Little  Bit  of 
Heaven,"  sung  by  Walter  Jeffries.  The  best  from 
all  the  pantomimes  are  on  "His  Master's  Voice"  rec- 
oids,  and  the  company's  dealers  are  naturally  busy. 

Owing  to  certain  rumors  in  the  trade,  the  Sterno 
Manufacturing  Co.,  maker  of  the  famous  "Com- 
pactophone"  instrument,  desires  to  state  that  it  is 
in  no  way  connected  with  W.  H.  Reynolds  (1915), 
Ltd.,  or  the  late  Utility  Trading  Co. 

Pathephones  for  Belgian  Soldiers. 

A  paragraph  in  the  December  Belgian  Review 
says :  "Our  sovereign  (the  Queen  of  Belgium) 
never  forgets  our  soldiers;  their  least  wishes  are 
the  object  of  her  consideration.  That  is  the  reason 
why  sixty  Pathephones  were  distributed  in  the 
trenches,  each  instrument  being  accompanied  with 
fifty  records.  This  should  dispel  any  peevish 
humor  and  tend  to  liven  the  long,  waiting  hours." 
Many  letters  of  thanks  have  reached  Pathe  Freres, 
through  whose  generosity  the  instruments  and  rec- 
ords were  available. 

Death  of  H.  E.  Standish. 

At  the  comparatively  early  age  of  fifty-three  the 
death  of  H.  E.  Standish,  managing  director  of  the 
firm  of  Joseph  Wallis  &  Son,  Ltd.,  has  caused  gen- 
eral regret  in  music  trade  circles,  where  the  de- 
ceased gentleman  was  well  known  for  his  con- 
spicuous business  ability  and  good  fellowship.  He 
had  been  connected  with  the  firm  for  some  thirty 
years,  and  his  loss  will  be  keenly  felt. 

George  Wallis,  I  learn,  has  now  been  appointed 
as  managing  director  of  the  company. 


New  Zonophone  Co.  Records. 

Another  bumper  list  of  live  selling  numbers  is 
announced  this  month  by  the  British  Zonophone 
Co.,  Ltd.  The  front  cover  of  the  supplement  is 
adorned  with  a  pictorial  representation  of  that  well- 
known  composer-vocalist,  Nat  D.  Ayer,  whose  rec- 
ords have  earned  great  praise  from  all  sections  of 
the  ipublic.  This  month  he  contributes  two  records 
bearing  "Watch  Your  Step"  hits — four  of  the  best. 
"I  Like  to  Dance  with  the  Girls"  and  "The  Harem 
Song"  on  No.  1,566,  and  "That  Charlie  Chaplin 
Walk"  and  "Oh,  Man  You'd  Hang  Around"  on  No. 
1,567.  Selection  Parts  1  and  II  of  the  new  revue, 
"Shell  Out"  is  brilliantly  contributed  by  the  Black 
Diamond  Band,  while  the  Peerless  Orchestra  is 
represented  by  "The  Only  Girl"  overture.  With  the 
latter  No.  1,557  is  coupled  "When  You're  Away." 
"The  Only  Girl,"  sung  by  Harold  Wilde,  with 
orchestra.  Ernest  Pike,  Foster  Richardson,  Florrie 
Ford,  Sidney  Coltham  and  others  of  like  popularity 
are  all  represented  in  this  list.  An  exceptionally 
pleasing  record  is  No.  1,569,  "Auld  Robin  Gray," 
and  on  the  reverse  "Robin  Adair  and  Mary  of 
Argyle,"  played  by  the  Misses  Elsie  and  Dorothy 
Southgate,  whose  violin  and  Mustel  organ  combi- 
nation seems  really  to  have  caught  the  public  fancy 
mightily.    Altogether  a  splendid  list. 


J.  STEAD  &  CO.,  Ltd. 

Manor  Needle  Works 
SHEFFIELD,  ENGLAND 

MANUFACTURERS  OF 

Talking  Machine 

Main  Springs 

Best  Prices— Best  Quality 
Inquiries  Solicited 


GUARDSMAN  DOUBLE-SIDED  RECORDS,  needle  cut 


REGISTERED 


TRADE  MARK 


ARE  YOU  ALIVE  to  the  fact  that  we  can  supply  you 
with  records  which  you  can  sell  much  cheaper  than 
your  present  lines  and  make  a  larger  profit? 

We  will  record  your  own  titles  and  put  your  own  label 
on  the  record,  if  you  prefer  it. 

Send  for  our  terms  and  catalogues.  Don't  delay.  DO 
IT  NOW! 

INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England 


THE  TALKING  MACHINE  WORLD. 


61 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  60). 


Invicta  Co.  Issues  New  Record. 

For  the  introduction  of  a  new  record  the  present 
does  not  seem  at  first  sight  the  most  propitious,  and 
it  must,  therefore,  be  due  to  special  circumstances 
that  the  Invicta  Record  Co.,  Ltd.,  deems  it  advisa- 
ble to  embark  upon  a  fresh  field  of  commercial  en- 
deavor. At  present  the  company  confines  its  activ- 
ity to  "The  Guardsman"  record,  which  retails  here 
for  fifteen  pence.  This  is  certainly  excellent  value 
for  the  money;  but,  having  experienced  a  strong 
call  for  a  specially  selected  list  of  records,  the  In- 
victa people  have  determined  to  issue  a  somewhat 
superior  program  on  a  ten-inch,  double-disc  at 
eighteen  pence.  "The  Citizen,"  as  it  is  christened, 
will  make  an  early  appearance,  bearing  carefully 
chosen  titles  by  artists  of  repute.  I  am  informed 
that,  from  the  viewpoint  of  recording,  "The  Citizen" 
will  represent  a  standard  that  may  be  compared 
more  lhan  favorably  with  similar-priced  discs. 

Meanwhile  new  lists  of  "The  Guardsman"  record 
make  an  appearance  monthly  and  will  so  continue. 
The  February  supplement  contains  ten  records 
(twenty  titles),  comprising  some  good,  up-to-date 
stuff,  mainly  vocal.  The  duets  by  Messrs.  Fanning 
and  For'.une,  and  by  Barrett  and  Sullivan,  call  for 
special  commendation.  These  discs  are  in  good  de- 
mand, appealing  as  they  do  to  a  very  wide  public. 
Dealers  on  the  lookout  for  a  good  selling  line 
should  ask  the  Invicta  Record  Co.  for  particulars. 
Some  Winner  Advertising. 
A  smavt  new  advertising  idea  for  the  new  year 
ic  planned  by  the  Winner  Record  Co.,  Ltd.  It  is  in 
the  form  of  se's  of  playing  cards  which  are  to  be 
sold  through  its  dealers  at  a  merely  nominal  price. 
The  cards  are  of  excellent  quality  and  bear  on  the 
back  an  illustration  in  colors  of  the  famous  Win- 
ner trade-mark,  similar  in  design  to  the  label  af- 
fixed on  the  center  of  the  records.  Xo  better 
advertisement  could  surely  be  devised. 

Much  on  the  same  lines  the  Winner  people  also 
issue  postcards,  supplies  of  which  dealers  may  ob- 
tain by  applying  to  the  company  direct. 

New  Winner  Co.  Recordings. 
Notwithstanding  the  heavy  demands  upon  their 
factory  resources,  the  Winner  Record  Co.  continues 
to  maintain  a  very  high  standard  of  new  record- 
ings each  month.  The  January  program  is  a  typi- 
cal example.  It  contains  quite  a  number  of  panto- 
mime favorites,  as  well  as  a  goodly  sprinkling  of 
standard  music  by  reputable  artists.  A  glance 
thereat  will  reveal  to  the  reader  that  this  com- 
pany offers  a  wide  choice  of  good  stuff  based  on 
known  selling  costs.  Publicity  matter,  lists,  trad- 
ing terms,  etc.,  may  be  obtained  from  the  Winner 
Record  Co..  Ltd ,  Willowbrook  Grove,  Camberwell, 
London,  S.E. 

A  Strong  Advertising  Campaign. 
The  Gramophone  Co.'s  advertising  program  em- 
braces a  large  expenditure  covering  representation 
in  the  chief  London  and  provincial  press  organs.  A 
good  start  for  1916  was  made,  to  mention  only  one 
instance,  by  the  acquisition  early  in  January  of  the  ' 
full  front  page  of  London's  largest  circulated  news- 
paper, the  Daily  Mail.  It  was  mainly  devoted  to  a 
selection  of  the  best  records  by  such  talent  as  Tet- 
razzini,  Caruso,  Melba,  Paderewski,  Marie  Hall, 
Landon  Ronald  (New  Symphony  Orchestra),  Cold- 


stream Guards,  Lauder,  Robey  and  others  of  like 
eminence.  The  point— that  of  "His  Master's  Voice" 
absolute  supremacy — in  association  with  such  a  list 
was  too  obvious  for  argument.  This  evidence  of 
the  company's  determination  to  make  a  stronger 
effort  than  ever  for  the  development  of  trade  must 
be  very  welcome  to  its  dealers.  Notwithstanding 
that  present  sales  conditions  are  very  pleasing, 
progress  and  more  progress  is  the  keynote  of  the 
"H.  M.  V."  policy. 

Later  in  the  month  another  Daily  Mail  front 
page  was  taken  by  the  company  to  advertise 
Mme.  Kirkby  Lunn's  repertoire  of  "H.  M.  V."  rec- 
ords in  connection  with  the  inauguration  of  a  spe- 
cial Kirkby  Lunn  week.  This  sales  scheme  was 
further  extensively  advertised  and  dealers  were 
supported,  as  usual,  with  some  splendid  publicity 
matter — window  bills,  etc.  The  published  list  of 
records  embraced  some  special  new  recordings  of 
this  celebrated  operatic  contralto,  whose  name  in 
association  with  "His  Master's  Voice"  records  is 
sufficient  guarantee  for  the  unqualified  success  of 
the  sales  week  in  question. 

New  "His  Master's  Voice"  Prices. 
As  previously  announced  in  these  columns,  "His 
Master's  Voice"  instruments  have  been  increased 
in  price  as  from  January  1,  and  a  new  instrument 
catalog,  illustrating  the  different  cabinets,  hornless, 
and  exterior  horn  models,  with  the  new  prices, 
was  issued  to  the  trade  early  in  last  month. 
Rollophone,  a  New  Machine. 
Bearing  the  above  typically  descriptive  name,  a 
new  hornless  model  will  shortly  make  i's  appear- 
ance from  the  house  of  W.  H.  Reynolds  (1915), 
Ltd.  In  design  and  general  utility  the  machine 
embodies  some  interesting  new  features.  An  in- 
genious automatic  arrangement  enables  the  machine 
to  open  or  close  under  one  action.  At  the  base 
there  is  a  drawer  with  holding  capacity  for  about 
twenty  disc  records  and  a  separate  compartment 
for  needles.  Upon  opening  this  drawer  the  top  or 
lid  of  the  instrument  composed  of  a  roll  shutter 
automatically  slides  back,  disclosing  the  turn-table 
and  arm  ready  for  use.  There  is  a  sliding  panel 
at  the  mouth  of  the  sound  chamber,  which  allows 
one,  in  part,  to  regulate  the  volume.  With  its 
domed  top  and  general  good  finish,  the  Rollophone 
presents  a  very  artistic  and  substantial  appearance. 
It  is  put  up  in  oak  and  will  retail  at  about  seventy 
shillings.  Messrs.  Reynolds  have  given  us  both  a 
unique  and  powerful  instrument  in  a  very  compact 
form,  and  I  have  little  doubt  the  reward  of  their 
enterprise  will  be  early  reaped  by  a  sheaf  of  good 
orders.  An  illustration  of  the  Rollophone  is  given 
in  the  company's  advertisement  elsewhere  in  this 
issue. 

Robey  Records  for  Columbia. 

The  Columbia  Co.  plays  a  strong  comedy  card 
this  month  in  its  announcement  of  exclusive  rec- 
ords by  the  Prime  Minister  of  Mirth,  George  Ro- 
bey. The  Columbia  presents  George  Robey  this 
month  in  a  twelve-inch,  double-sided  record  of  his 
current  hits — "Where's  the  Butler"  and  "What  Was 
There  Was  Good" — a  feast  of  song  and  patter  in 
the  comedian's  richest  vein. 


A  man  needs  his  imagination  to  help  him  along. 


THE  HOUSE  OF  MANY  PARTS 


WM.  COOPER  BROS.,  Ltd. 

63  City  Road,  London,  E.  C.    Also  at  Manchester  and  Cardiff 


THE  FAMOUS  BRITISH-MADE 

COLISEUM  RECORDS 

(10"  and  12"  double-sided) 
A  large  and  varied  choice  of  titles,  over  1300  catalogued 

The  prevalent  demand  from  all  parts  of  the  world  for  British  records  of  merit  encourages 
us  to  make  a  special  offer  to  enterprising  dealers  able  to  handle  large  quantities.  The 
Coliseum  is  a  record  of  high  tonal  quality,  bearing  a  large  selection  of  splendidly  recorded 
titles,  including  all  the  English  and  American  "hits"  by  tip-top  artistes  who  have  established 
for  themselves  a  big  reputation.    Only  real-selling  titles  listed. 

Our  special  offer  together  with  lists  and  other  interesting  pubilicity  matter  sent  free  upon 
receipt  of  your  trade  card. 


Reno 

The  Man  of  Many  Parts 


Accessories  for  any  Machine  Ever 
Made  from  the  Year  Dot  to  1915 


ROLLOPHONE 

(Patent  Applied  For) 


Closed. 

The  Latest  and  the  Most  Unique 
Hornless  Machine  on  the  Market 


Opened. 

Open  or  Shut,  This  Instrument  Will 
Play  Any  Make  of  Needle- 
Disc  Record 


Order  Sample  Goods  To-day 

and 

Write  for  New  Illustrated  Catalog 

W.  H.  Reynolds  (1915),  Ltd. 

Manufacturers  of 

Talking  Machines,  Records, 
Accessories  and  Motors 

45  City  Road,  London,  E.C.,  ENGLAND 


62 


THE  TALKING  MACHINE  WORLD. 


The  Columbia  recordings  of  song  hits 
are  real  hits— hits  as  songs  and  hits  as 
sales. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


STOCK=AND=BOOTH  FLOOR  PLAN 


Evolved  by  the  Pennsylvania  Talking  Machine 
Co.  Has  Been  Highly  Praised. 


The  Pennsylvania  Talking  Machine  Co.,  dis- 
tributers for  the  Columbia  Graphophone  Co.,  Phil- 


Record,  is  as  follows:  "Stock  shelves  along  wall. 
Demonstrating  booths  parallel  to  shelves.  Narrow 
aisle  between.  One  stock  clerk  in  aisle.  Doors 
connecting  booths  with  stock  clerk,  soundproof 
with  sliding  glass  panel.  Customer  asks  through 
panel  for  records.  Clerk  passes  in  records  and 
closes  panels.    One  clerk  can  do  the  job.  More 


RATES  ON  PIANOS^AND  TALKERS. 

A  proposal  has  been  filed  with  the  Western 
Classification  Committee  by  E.  A.  Leveille,  freight 
traffic  manager  of  the  National  Piano  Manufactur- 
ers' Association,  as  follows : 

"Pianos  and  talking  machines,  mixed  carloads, 
minimum  weight  12,000  pounds,  second  class. 

"At  present  the  pianos  are  charged  for  at  actual 
weight,  subject  to  a  minimum  of  10,000  pounds, 
and  the  talking  machines  are  charged  actual  weight 
at  their  first  class  L.  C.  L.  rate. 

"Under  the  proposed  item,  the  rate  on  the  talk- 
ing machines  would  be  reduced  to  second  class, 
when  shipped  with  pianos,  and  their  weight  in- 
cluded in  the  minimum  of  12,000  pounds,  elimi- 
nating the  minimum  on  pianos. 

"This  mixture  is  not  at  present  permitted  in  any 
of  the  classifications." 


PUPILS  GIVE  VICTROLA  TO  SCHOOL. 

Talking  Machine  Donated  to  Public  School  in 
Indianapolis  by  Three  Brothers. 


Clever  Stock-and-Booth    Floor  Plan. 

adelphia,  Pa.,  recently  evolved  a  very  clever  stock-  served  with  better  service.  Salesmen  free  for 
and-booth  floor  plan,  which  is  shown  in  the  ac-  sales  work.  Space  saved.  Convenience  infinitely 
companying  illustration.  increased.    Neat,  attractive,  convenient  and  inex- 

The  plan  in  brief,  as  described  in  the  Columbia  pensive." 


(Special  to  The  Talking  Machine  World.) 
Indianapolis,  Ind.,  February  10. — The  three  old- 
est sons  of  George  C.  Vonnegut  presented  Public 
School  No.  27,  of  which  they  are  graduates,  with 
an  expensive  Victrola,  their  father  presenting  a 
supply  of  records  and  needles.  This  is  a  precedent 
which  doubtless  will  be  widely  copied,  as  the  talk- 
ing machine  is  being  used  more  extensively  all  the 
time  in  the  institutions  of  learning  here.  Several 
high  schools  are  using  talking  machines  in  their 
foreign  language  courses. 


IT  PAYS  TO  ADVERTISE. 

A  golf  enthusiast  while  traveling  in  England 
some  time  ago  had  a  craving  one  fine  Sunday  to 
play,  and  hunting  up  a  golf  club  made  arrange- 
ments with  the  caddy  master  for  the  use  of  a  set 
of  clubs  and  the  privilege  to  the  links. 

The  caddy  master,  after  carefully  reading  the 
signed  card  with  player's  name  and  address,  re- 


marked in  an  inquiring  manner:  "And  where  is 
this  place,  Philadelphia?"  The  player  answered 
facetiously:  "Philadelphia?  That's  a  little  town 
across  the  river  from  Camden,  N.  J." 

The  caddy  master's  face  lighted  up  as  though  a 
500-candlepower  light  had  suddenly  been  turned 
on  him,  and  said:  "Just  across  the  river  from 
where  the  Victor  talking  machines  are  made.  Aye, 
aye,  sir!"    Moral — it  pays  to  advertise. 


Competition  in  its  place  is  all  right,  and  the 
proper  weapon  with  which  to  build  up  business; 
but  retailers  should  be  mindful  of  the  fact  that 
competition  means  more  than  the  mere  cutting 
of  prices.  The  sort  of  competition  which  pays  in 
the  long  run  is  of  that  nature  which  brings  better 
service,  better  goods,  better  value,  better  manage- 
ment, and  earns  the  good  will  and  continued  pat- 
ronage of  the  customer  without  losing  profits. 


THE   EDISON -BELL 

VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS   THE  SUPREME   EFFORT   OF    GRAMOPHONIC  ART 


10  inch 
2/6 


12  inch 
4/— 


There  are  no  faulty  VFs  as  Every  Record  has  to  pass  a  crucial  test  before 
it  is  released  for  sale.  The  production  is  of  the  highest  quality.  The  Titles 
and  Subjects  recorded  are  by  the  most  prominent  artistes  in  the  Gramophone 
world. 

If  your  jobber  doesn't  stock  them  try  our  Direct  Service.  It  will  pay  you 
both  for  quality  and  price.    Duty  paid.    For  full  particulars.  Wholesale  and 

Retail,  apply  to 


J.  E.  HOUGH,  Ltd,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


THE  TALKING  MACHINE  WORLD. 


63 


FINEST  QUALITY 

MICA 

DIAPHRAGMS 

Immediate  delivery  in  any  quantity  Absolutely  Guaranteed 

JAMES  FRAZEE,  38  Cortlandt  Street,  NEW  YORK 


FOLLOW=UP  MAILING  CARDS 

Issued  by  Pathe  Freres  Phonograph  Co.  Are 
Not  Only  Artistic  but  Cleverly  Conceived  and 
Should  be  Prolific  in   Business  Results. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  just  advised  its  dealers  of  the  completion  of  a 
series  of  follow-up  cut-out  mailing  cards  which 
embody  numerous  distinctive  features,  and  which 
constitute  an  admirable  follow-up  system  for 
Pathe  representatives.  H.  N.  McMenimen,  man- 
aging director  of  the  Pathe  Co.,  personally  spent 
considerable  time  in  the  preparation  of  this  series, 
and  the  cards  represent  the  successful  consumma- 
tion of  his  ideas. 

The  series  consist  of  six  cards,  each  one  of 
which  is  separate  and  distinct  from  the  other. 
They  are  entitled  "Changing  the  needle,"  "Your 
favorite  concert  singer,"  "The  Pathe  to  the  heart," 
"The  charm  of  music,"  "For  perfect  dancing"  and 
"The  life  of  the  home."  The  outside  of  the  card 
presents  the  famous  Pathe  trade-mark,  the  rooster 
on  a  disc,  with  the  words  "The  Pathephone  is  not 
an  ordinary  talking  machine.  It's  a  musical  instru- 
ment." This  wording  is  on  the  front  of  all  the 
cards. 

When  a  customer  or  prospect  receives  the  card 
it  is  held  in  place  by  two  clips,  and  all  that  is 
visible  is  an  artistic  colored  cut-out  picture  per- 
tinent to  the  thought  expressed — the  dancing  card 
shows  a  couple  dancing,  the  charm  of  music  pre- 
sents the  "Pied  Piper,"  with  children  in  his  wake, 
etc. 

The  beauty  and  distinctiveness  of  the  series  lies 
in  the  fact  that  the  outside  colored  illustration 
gives  no  clue  to  the  actual  contents  of  the  inside. 
When  the  clips  are  removed  there  is  presented  an 
entirely  different  meaning  than  the  outside  of  the 
card  would  lead  one  to  believe.  Instead  of  the 
children  following  the  "Pied  Piper,"  the  inside  of 
the  cut-out  portrays  the  children  dancing  to  the 
music  of  a  Pathephone.  The  "Pathe  to  the  heart," 
instead  of  being  a  pretty  love  scene,  as  depicted  on 
the  outside  of  the  cut-out,  reveals  itself  as  a  young 
man  in  evening  clothes  listening  to  a  Pathephone. 
The  remainder  of  the  series  are  equally  as  in- 
genious in  their  conception,  and  the  center  pages 
give  an  effective  discussion  of  the  sales  talk  pre- 
sented by  the  pictures.  The  series  constitutes  one 
of  the  finest  dealer  aids  which  has  made  its  ap- 
pearance in  the  trade  for  quite  some  time. 


Ray  Gavin,  an  employe  of  the  American  Grapho- 
phone  Co.,  of  Bridgeport,  admired  the  various 
parts  used  in  the  construction  of  the  graphophone 
so  much  that  he  took  several  of  the  parts  home  and 
used  them  as  ornaments.  He  is  now  being  tried 
for  theft. 


OFF  FOR  THE  PACIFIC  COAST. 

James  P.  Bradt,  Manager  of  the  Columbia  Co., 
and  Geo.  P.  Metzger,  Advertising  Counsel, 
Perfect  Plans — Also  Visit  Canadian  Points. 

James  P.  Bradt,  sales  manager  of  the  Columbia 
Graphophone  Co.,  New  York,  is  now  making  a 
long  journey  through  the  West  and  western  Can- 
ada, en  route  to  the  trade  on  the  Pacific  Coast.  He 
will  be  accompanied  most  of  the  way  by  George  P. 
Metzger,  advertising  counsel. 

The  cartoon  herewith  has  many  subtle  mean- 


Messrs.  Bradt  and  Metzger  on  the  Way. 


ings,  but  to  those  members  of  the  trade  who  have 
had  occasion  to  visit  the  Columbia  executive  of- 
fices the  picture  of  Mr.  Bradt  handing  out  enticing 
cigars  brings  up  memories  of  similar  pleasant  oc- 
casions. 

The  Kaiser  Drug  Co.,  of  Ottawa,  Kan.,  is  build- 
ing a  new  addition  to  its  present  headquarters  to 
accommodate  the  line  of  Victrolas  for  which  it  has 
lately  taken  the  agency. 


R.  A.  HAWARD  GOES  TO  TOLEDO. 

Manager  of  Talking  Machine  Department  of 
C.  A.  House  Music  Co.  Takes  Similar  Posi- 
tion with  Whitney-Currier  Co. 

(Special  to  The  Talking  Machine  World.) 

Wheeling,  W.  Va.,  February  7. — R.  A.  Haward, 
for  the  past  fifteen  months  the  efficient  manager 
of  the  Victrola  department  of  the  C.  A.  House 
Music  Co.,  of  this  city,  has  resigned.  On  Feb- 
ruary 1  he  assumed  the  management  of  the  retail 
Victor  department  of  the  Whitney-Currier  Co.,  of 
Toledo,,  O. 

Before  coming  to  Wheeling  Mr.  Haward  was 
with  the  Musical  Instrument  Sales  Co.,  in  Minne- 
apolis, Minn.  During  his  short  stay  here  he  has 
made  a  host  of  friends,  who  are  congratulating 
him  upon  his  advancement  and  are  wishing  him 
continued  success. 

HERACO  EXCHANGE^  INCORPORATES. 

The  Heraco  Exchange  of  West  Hoboken,  N.  J., 
filed  papers  of  incorporation  last  week.  The  con- 
cern deals  in  talking  machines,  and  the  incorpo- 
rated firm  will  take  over  the  business  of  an  unin- 
corporated company  which  has  been  operating  un- 
der the  same  name  at  615  Spring  street,  West 
Hoboken.  The  new  concern  has  also  taken  over 
the  business  formerly  conducted  by  S.  M.  Tilton  at 
610  Bergenline  avenue,  West  New  York,  and  will 
run  it  as  a  branch  office.  The  capitalization  is 
$10,000,  the  directors  of  the  corporation  being 
Herman  R.  Raven,  C.  Leo  Henrichs  and  Frank 
H.  Gaillard. 


DEATH  OF  LOUIS  W.  A.  WESTEE. 

Louis  William  Alphonse  Westee,  formerly  auditor, 
secretary  and  treasurer  for  Thomas  A.  Edison,  Inc., 
who  lived  at  11  Gaston  street,  West  Orange,  N.  J., 
died  on  Thursday  night  of  last  week  at  West  Cald- 
well, N.  J.  Mr.  Westee  was  born  in  Brooklyn, 
June  1, 1865,  and  at  one  time  served  as  City  Auditor 
of  Orange,  N.  J. 


9682  Sold  in  January 

Sales  Will  Reach  the  20,000  Mark  in  February-ORDER  NOW 

SHELTON  ELECTRIC  MOTOR 

Electrifies  the  leading  types  of  phonographs  without  even 
turning  a  screw.    It  is  simply  placed  against  the  turntable. 

PRICE  $17.50 — Usual  Trade  Discounts 
SHELTON  ELECTRIC  MOTOR 

1.  — IS  ABSOLUTELY  NOISELESS. 

2.  — Does  not  disturb  the  spring  motor;  either  one  may  be  used  as  desired. 

3.  — Simply  operates  the  turntable  and  has  no  connection  whatsoever  with  the  spring 
motor. 

4.  — Made  for  any  lighting  circuit. 

5.  — Is  guaranteed  in  every  detail  and  manufactured  by  the  world's  largest  electrical 
Two-thirds  of  Actual  Size  of  Motor.  manufacturers. 

WRITE    FOR    INFORMATION    TO    OUR    NEAREST  OFFICE 

NEW  YORK  CHICAGO  BOSTON       SAN  FRANCISCO 

30  East  42nd  St.     30  East  Randolph  Street     101  Tremont  St.     62  Post  St. 


SHELTON  ELECTRIC  CO. 


64 


THE  TALKING  MACHINE  WORLD. 


DEALERS  WANTED 

IN   EVERY  CITY,  TOWN   OR  VILLAGE  TO  SELL  OUR 


No.  110 

FOR  TONE  QUALITY 
IT  HAS  NO  RIVAL 


No.  110 
List  Price,  $75.00 


SIZES 


42  in.  high 

23  in.  wide 

19  in.  deep 

12  in.  Turntable 


HIGH  CLASS 


"PASSOW 

The  Phonograph  That  Plays 
All  Makes  of  Records  Perfectly 

Has  no  rival  for  Quality  of  Tone,  Durability  of  Motors,  Practi- 
cability of  Construction  and  Beauty  of  Design  and  Finish. 

The  Tone  Regulator  will  play  Loud  or  Soft  Tones  without 
closing  any  doors  or  shutters. 


BIG  PROFITS  AND  DISCOUNTS 

TO  DEALERS 


No.  Ill 
List  Price,  $100.00 


No.  114 
List  Price,  $150.00 


SIZES 


44  in.  high 

24  in.  wide 

21  in.  deep 

12  in.  Turntable 


SIZES 


48  in.  high 

25  in.  wide 

23  in.  deep 

12  in.  Turntable 


MADE  IN  GENUINE  SELECTED  MAHOGANY  or  QUARTER-SAWED  OAK 

PASSOW  &  SONS  So 


Established  1871 


THE  TALKING  MACHINE  WORLD. 


65 


EDUCATIONAL  INFLUENCE  OF  THE  TALKING  MACHINE 


Demonstrated  Afresh  by  the  Splendid  Work 
ment  of  Its  Aeolian-Vocalion  Campaign — ! 


Being  Done  by  the  Aeolian  Co.  in  the  Develop- 
iome  Notable  Recitals  with  Prominent  Artists. 


In  searching  for  a  reason  to  account  for  the 
tremendous  advances  made  by  the  talking  machine 
in  recent  years  authorities  of  the  industry  have 
almost  unanimously  ascribed  this  phenomenal 
growth  to  the  firm  hold  which  the  talking  machine 
has  taken  in  educational  and  musical  circles.  The 
high  plane  upon  which  the  modern  phonograph 
has  been  placed  is  the  result  of  years  of  consistent 


Aeolian-Vocalion,  Style  K. 

effort  to  place  it  before  the  public  as  a  musical 
instrument  of  distinction. 

A  similar  condition  exists  in  the  player-piano 
field,  and  the  success  of  this  instrument  must  be 
attributed  to  the  splendid  development  work  which 
v/as  and  is  still  being  carried  on  by  a  handful  of 
pioneer  player  manufacturers.  One  of  these  com- 
panies, the  Aeolian  Co.,  is  generally  credited  by  the 
piano  industry  as  doing  more  for  the  uplift  of  the 
player-piano  than  any  other  concern  in  the  field. 
As  the  manufacturer  of  the  Pianola,  it  is  con- 
ducting advertising  campaigns  in  the  magazines 
and  newspapers  which  have  been  remarkable  for 
their  dignity,  refinement  and  educational  character, 
and  at  a  great  expense  it  has  given  concerts  and 
recitals  free  of  charge  for  the  benefit  of  the 
public. 

A  firm  believer  in  constructive  and  progressive 
methods,  it  was  in  line  with  Aeolian  policies  and 
plans  that  the  Aeolian-Vocalion,  the  company's 
new  phonograph,  should  be  introduced  to  the  trade 
and  the  public  in  a  manner  similar  in  its  general 
scope  to  the  introduction  of  the  Pianola.  The  ad- 
vertising campaigns  in  behalf  of  the  Aeolian- 
Vocalion  have  been  referred  to  in  previous  issues 
of  The  World,  but  full  credit  should  be  given  to 
the  excellent  work  which  the  Aeolian  Co.  is  doing 
with  this  instrument  in  concert  and  recital  fields. 

For  several  years  past  the  Aeolian  Co.  has 
maintained  as  a  regular  department  of  its  busi- 
ness a  recital  division  which  is  under  the  direction 
of  Gerard  Chatfield,  a  musician  of  considerable 
ability.  This  department  has  been  giving  concerts 
and  recitals  in  Aeolian  Hall  and  before  some  of 
the  most  exclusive  clubs  and  organizations  in  local 
territory.  Every  detail  of  these  concerts  is  car- 
ried out  with  care  and  precision,  and  the  character 
of  the  music,  together  with  the  prominence  of  the 
artists  appearing,  has  served  to  impress  thousands 
of  music  lovers  with  the  prestige^  and  quality  which 


stand  behind  the  products  of  the   Aeolian  Co. 

During  the  past  year  the  Aeolian-Vocalion  has 
been  presented  at  many  of  these  recitals,  and  has 
invariably  achieved  signal  success. 
In  almost  every  instance  members 
of  the  audience  have  been  so  im- 
pressed with  its  musical  qualities 
that  they  have  requested  private 
demonstrations,  commenting  upon 
the  fact  that  the  concert  had  placed 
the  instrument  before  them  in  a 
light  which  they  had  not  heretofore 
associated  with  "mechanical"  in- 
struments. 

During  the  course  of  the  various 
recitals  the  Aeolian-Vocalion  is 
frequently  used  as  a  solo  instru- 
ment, rendering  selections  by  fam- 
ous artists,  and  at  other  times  it  is 
presented  as  a  solo  instrument  with 
the  Pianola  playing  the  accompani- 
ments to  the  records.  This  ar- 
rangement has  attracted  consider- 
able attention   from   many  prominent 

The  Aeolian-Vocalion  has  also  been  remarkably 
successful  when  furnishing  the  music  for  the 
classic  dances  which  are  given  out-of-doors  dur- 
ing the  summer  season.  The  instrument  is  also 
used  for  the  modern  dances  presented  in  the  Green 
Room  at  Aeolian  Hall  and  to  illustrate  opera  talks 
by  prominent  lecturers  and  readers.  Two  of  the 
instruments  used  most  frequently  at  the  various 
recitals  are  shown  herewith. 

A  fair  idea  of  the  character  of  the  Aeolian  Co.'s 


recitals  may  be  gleaned  from  the  following  list  of 
concerts  given  during  the  past  few  months  at 
which  the  Aeolian-Vocalion  was  presented :  Cran- 
ford  Golf  Club,  Cranford,  N.  J.;  Lockwood  Col- 
legiate School,  Scarsdale,  N.  Y. ;  Bayside  Yacht 
Club,  Bayside,  L.  I.,  N.  Y.  (two  concerts)  ;  Flem- 
ington  Coun'.y  Fair,  Flemington,  N.  J. ;  convention 


Aeolian-Vocalion,   Art   Style  R. 

musicians.     of  National  Jewelers'  Association,  Aeolian  Hall 
Country  Playhouse,  Hastings-on-Hudson,  N.  Y. 
Gedney    Farms    Hotel,    White    Plains,    N.  Y. 
Douglaston  Country  Club,  Douglaston,  L.  I.,  N. 
Y. ;  Asbury  Methodist  Episcopal  Church,  Mt.  Ver- 
non, N.  Y. ;  Chevalier  Eduardo  Marzo's  lecture, 
Jersey   City,    N.   J. ;    Christ   Reformed  Church, 
Newark,  N.  J.;  Woodlawn  Heights  Presbyterian 
Church,  New.  York;  Trinity  Methodist  Episcopal 
Church,  City  Island,  N.  Y. ;  Fewsmith  Presby- 
terian Church,  Newark,  N.  J. 


BUILT  UP  A  GOOD  TRADE. 


The  Victor  Jobbing  Business  of  the  Whitney- 
Currier  Co.,  of  Toledo,  Doing  Well  Under 
Management  of  C.  H.  Womeldorff. 


Victor  Co.  He  knows  the  business  from  all  view- 
points and  the  needs  of  the  dealers.  Much  of  his 
success  may  be  attributed  to  this  fact. 


INCORPORATED. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  February  8. — One  of  the  most  at- 
tractively arranged  and  successfully  managed  Vic- 
tor jobbing  departments  in  this  section  is  that  of 
the  Whitney-Currier  Co.,  which  is  conducted  by 
Charles  H.  Womeldorff.  Since  taking  charge  last 
May  he  has  practically  built  up  a  rapidly  growing 
clientele  and  has  made  a  splendid  showing  in  a 
business  way..  Mir.  Womeldorff  is  an  old  Victor, 
man,  having  traveled  Iowa,  Missouri,  western 
Pennsylvania,   Oklahoma  and   Arkansas   for  the 


The  Nolen  Accessories  Co..  which  will  engage 
in  the  manufacture  of  talking  machines,  magnetic 
reproducers  and  electric  contrivances,  was  incor- 
porated with  a  capitalization  of  $5,000  by  L.  Rom- 
mel, F.  Spencer  Vickery  and  J.  G.  Nolen,  of  452 
Fort  Washington  avenue,  New  York. 


The  Grandola  Phonograph  Co.,  Inc.,  New  York, 
has  been  incorporated  with  capital  stock  of  $20,000 
for  the  purpose  of  manufacturing  and  dealing  in 
talking  machines  and  musical  instruments. 


& 


for  every  machine 

(delivery  or  wareroom) 

A  complete  line  of  phonograph  covers 
is  offered  under  the  B  &  B  trade- 
mark, each  one  being  made  of  the  high- 
est quality  throughout.  Moving  covers 
are  made  of  Khaki  and  Canvas  with 
heavy  felt  or  cotton  padding.  Ware- 
room  covers  in  Rubber,  Linen,  Canton 
Flannel  and  Mackintosh  Fabrics. 

Protect  your  cabinets  with  B  &  B 
covers;  don't  let  them  get  scratched 
or  dust  laden.  Fresh  goods  showing 
the  sparkling  varnish  finish  sell  FIRST 
and  give  you  the  bigger  profits. 

We  also  have  a  fine  line  of  CABF 
NETS,  PIANO  BENCHES  and  other 
supplies  for  both  talking  machine  and 
piano  stores.     Send  for  prices. 

Bristol  &  Barber 

115  East  14th  St.      -      NEW  YORK 

COVERS 


66 


THE  TALKING  MACHINE  WORLD. 


HONOR  THOS.  A.  EDISON'S  BIRTHDAY. 

Special    Advertising     Feature    for    Dealers — 
Special  Button  Worn — Some  Factory  News. 


To  fittingly  honor  the  sixty-ninth  birthday  of 
Thomas  A.  Edison,  a  set  of  newspaper  and  display 
advertising  features  were  issued  to  Edison  Dia- 
mond Disc  dealers  to  be  used  during  the  week  in 
which  February  11,  Mr.  Edison's  natal  day,  oc- 
curred. These  consisted  of  an  attractive  combina- 
tion of  hanger  and  bulletin  showing  Mr.  Edison 
listening  to  one  of  his  favorite  records  on  the 
official  laboratory  model  of  the  Diamond  Disc,  with 
a  list  of  several  of  the  records  from  which  he  de- 
rives the  most  pleasure ;  a  hanger  on  one  side  of 
which  was  an  announcement  that  Mr.  Edison's 
birthday  would  be  honored  by  a  special  program, 
and  on  the  other  side  an  announcement  for  the 
birthday  itself,  extending  a  general  invitation  for 
the  public  to  step  in  and  enjoy  the  honorary  con- 
certs ;  two  advertisements  of  similar  character  to 
this  double  bulletin  and  an  interview  with  Mr. 
Edison  for  use  in  newspapers. 

An  interesting  and  unique  feature  of  Mr.  Edi- 
son's birthday  was  the  wearing  by  every  employe 
of  the  big  Orange  plant  of  a  button  inscribed 
•EDISON  69."  Mr.  Edison  himself  celebrated  the 
day  in  his  usual  manner — delving  into  the  mysteries 
of  some  baffling  problem  in  his  private  laboratory. 

That  the  personal  welfare  of  the  several  thousand 
employes  of  Thomas  A.  Edison,  Inc.,  Orange,  N.  J., 
manufacturers  of  the  Edison  Diamond  Disc  phono- 
graph and  Diamond  Disc  records,  is  a  consideration 
of  the  organization  is  evidenced  by  the  lunch  room 
service  for  the  benefit  of  employes  living  at  a  con- 
siderable distance  from  their  work. 

On  the  top  floor  of  the  big  concrete  and  steel 
office  building  tables  have  been  set  up  where  those 
who  bring  their  lunch  may  order  a  la  carte  in 
addition  to  what  they  bring,  while  others  have  the 
regular  table  d'hote  served  from  12  to  1  o'clock. 

An  interesting  feature  of  lunch  time  in  the 
Edison  dining  room  is  the  Diamond  Disc  concerts 
given  on  Mr.  Edison's  official  laboratory  model.  In 
addition,  thei  e  is  a  grand  piano  which  employes 
have  the  privilege  of  playing  and  of  which  they 
frequently  take  advantage. 


TIFFANY  MOTOR  CO. 

=^^^=  MANUFACTURERS  OF  ELECTRIC  MOTORS  FOR  TALKING  MACHINES  =^== 


75  FULTON  ST. 


NEW  YORK  CITY 


TRADE  NEWS   FROM  PITTSBURGH. 

Opening  of  the  New  Quarters  of  the  Buehn 
Phonograph  Co.,  Inc. — Handsomely  Fitted 
Up — The  Windsor  Co.  Rearranges  Store. 


(Special  to  The  Talking  Machine  World.) 

Pittsburgh,  Pa.,  February  9. — One  of  the  finest 
talking  machine  stores  in  the  city  has  just  been 
completed  and  occupied  by  the  Buehn  Phonograph 
Co.,  Inc.,  at  513  Wood  street.  It  embodies  all  the 
latest  improvements  in  construction  and  equipment . 


New  Home  of  the  Buehn  Phonograph  Co. 

and  contains  a  number  of  unique  features  that 
make  it  a  very  handsome  addition  to  Pittsburgh's 
large  list  of  attractive  shops. 

The  Buehn  Phonograph  Co.,  Inc.,  was  formerly 
located  at  713  Penn  avenue,  and  is  the  local  job- 
bing house  for  the  Edison  line  of  talking  machines. 
The  new  location  is  in  the  busiest  center  of  the 
downtown  district,  offering  much  better  advan- 
tages than  that  of  the  old  quarters.    The  entire  build- 


Built  Like  a  Skyscraper 

The  New  Hercules  Talking  Machine 
Retail  Price  $10.00 

Colonial  Mahogany  Finish  Cabinet  with  Horizontal  Grill.  Size: 
5  *4  inches  high,  14  inches  wide  and  14  inches  deep,  10  inch  Turn 
Table.  Hercules  Sound  Box,  Tone  Arm  and  Hercules  Motor.  Will 
play  any  12  inch  Record  with  one  winding.  Guaranteed  for  1  year. 

Wholesale  Price  $4.50 

Net  Cash  F.  O.  B.  N.  Y. 

 $5-50 


Price  for  sample  

Cash  with  order. 
We  now   have  in  stock  Double  Spring  Worm  Gear 
Motors.  Also  Single  Spring  Motors.  Send  for  samples. 


The  Hercules  TalkingJMachine  Supply  Co.,  ^T"^"*: 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

Phonograph    Standard  Metal  Mfg.  Co. 

HORNS      227  CHESTNUT  STREET  NEWARK,  N.  J. 


ing  of  seven  large  floors  was  leased  for  a  long  term 
of  years  and  remodeled  throughout  along  lines  that 
make  it  most  adaptable  to  the  purposes  of  the  com- 
pany. A  marble  front  with  spacious  display  win- 
dow was  installed,  and  the  exterior  of  the  store  is 
both  striking  and  artistic.  The  main  floor  is  given 
over  to  demonstration  parlors  and  is  richly  and 
comfortably  furnished.  The  booths  are  of  the 
Unico  sectional  type  and  are  five  in  number.  The 
second  floor  is  being  fitted  out  as  a  concert  room. 
It  will  be  finished  in  the  near  future,  and  compli- 
mentary recitals  will  be  given  regularly.  The  up- 
per floors  are  used  for  offices  and  the  display  and 
storage  of  instruments.  A  formal  opening  of  the 
store  will  be  held  soon. 

The  Windsor  Music  Co.,  300  East  Sixth  avenue, 
Tarentum,  Pa.,  is  installing  one  of  the  finest  talk- 
.  ing  machine  departments  in  that  section  of  western 
Pennsylvania.  Five  sound-proof  demonstration  and 
display  booths  are  now  in  the  course  of  construc- 
tion and  will  be  completed  within  the  next  few 
weeks.  They  are  to  be  furnished  throughout  in  a 
very  handsome  manner.  T.  B.  Windsor,  head  of  the 
company,  states  that  a  greater  demand  upon  this 
Victor  department  has  made  it  necessary  to  install 
adequate  facilities  for  handling  the  trade. 

The  Buehn  Phonograph  Co.,  Inc.,  local  jobber  of 
the  Edison  talking  machine,  gave  a  very  successful 
tone  recital  at  Carnegie  Hall,  Pittsburgh,  on  Fri- 
day evening,  February  4.  A  large  number  of  the 
Edison  dealers  from  throughout  the  western  Penn- 
sylvania territory  attended.  The  artists  were 
Thomas  Chalmers,  of  the  Boston  Opera  Company, 


Interior  View  of  Buehn  Co.'s  New  Store. 

and  Mr.  Walsh,  who  played  a  violin  accompani- 
ment. The  recital  was  under  the  direction  of  V. 
E.  B.  Fuller,  of  the  Edison  laboratory.  It  was 
brought  out  effectively  that  the  Edison  phonograph 
reproduces  accurately  the  human  voice  as  well  as 
the  musical  instrument.  The  official  laboratory 
model,  Edison  C  250,  was  used.  Following  the  re- 
cital a  dinner  was  tendered  to  the  Edison  dealers 
at  the  Fort  Pitt  Hotel  as  guests  of  the  Buehn 
Phonograph  Co. 


SPSS) 


INVISIBLE  BRANCH  OFFICES: 

HINGES 


"Out  of  sight, 
ever  in  mind" 


Chicago 
160  No.  Fifth  At.. 

San  FrancUc. 
164  Hansford  Bldg 

Los  Angeles 
224  Central  Bldg. 

Minneapolis 
34 1 6  Second  Ave., So 

Detroit 
David  Whitney  Bldg. 


S0SS  MANUFACTURING  CO. 

435 -4+3  ATLANTIC  AVE.  BROOKLYN. N.Y 


THE  TALKING  MACHINE  WORLD. 


67 


TRADE  NEWS  OF  THE  NORTHWEST.     COMPLETES  FIRST  YEAR  AS  JOBBER.      FRANK  WILSON,  OF  UTICA,  DEAD. 


New  Grafonola  Department  of  the  Emporium 
at  St.  Paul  a  Gem — Handles  Columbia  Line 
— Minnesota  Phonograph  Co.'s  Big  Edison 
Business — Foster  &  Waldo  Enlarge  Vic- 
trola  Department — News  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

Minneapolis  and  St.  Paul,  Minn.,  February  7. 
— One  of  the  neatest  and  one  of  the  largest  talk- 
ing machine  marts  in  the  Northwest  is  the  new 
Grafonola  department  of  the  Emporium,  the 
famous  St.  Paul  department  store,  which  was 
opened  December  15.  The  opening  was  un- 
heralded by  the  usual  publicity  campaign,  but 
proved  an  instant  success.  S.  A.  McLeod,  son  of 
one  of  the  Emporium  moguls,  is  the  head  of  the 
department  and  has  taken  over  en  masse  the  sales 
force  of  the  Columbia  store  in  St.  Paul,  namely, 
James  Mead,  Miss  Adelaide  Moon,  William  Simp- 
son, late  of  Toronto,  and  Clarence  Steinbrenner. 

In  the  balcony  annex  the  Emporium  has  set 
apart  6,000  square  feet  for  the  talking  machine 
department,  the  space  being  devoted  to  a  general 
display  room,  a  small  concert  hall  and  four  large 
demonstration  rooms.  All  the  furnishings  are  in 
mahogany  and  the  general  effect  is  most  attrac- 
tive. At  present  Manager  McLeod  handles  only 
the  Columbia  line,  but  expects  to  have  a  Victor 
agency  by  next  fall  at  the  latest. 

Manager  Young,  of  the  St.  Paul  store,  is  at  the 
old  stand  on  Sixth  street,  and  is  cleaning  up  the 
old  accounts  and  pushing  the  Dictaphone,  with 
which  he  is  having  much  success. 

January's  business  for  the  Minnesota  Phono- 
graph Co.,  dealing  exclusively  in  the  Edison  line, 
was  nearly  three  times  that  of  the  preceding  Jan- 
uary, says  President  Laurence  Lucker.  The  coun- 
try trade  is  ever  widening  and  the  company  enter- 
tained a  large  number  of  country  dealers  during 
the  big  Minneapolis  automobile  show,  one  of  the 
big  annual  shows  of  the  country.  F.  A.  Schleuder 
opens  these  days  a  fine  exclusive  phonograph  shop 
in  the  fine  little  city  of  Austin,  Minn.  He  will 
specialize  in  Edisons. 

Foster  &  Waldo  have  remodeled  one  of  their 
floors  into  a  Victrola  department.  This  will  give 
them  a  main  reception  room  ninety  feet  in  length 
and  fifteen  demonstration  booths,  all  the  latter 
having  outside  frontage.  It  is  about  as  handily- 
arranged  Victrola  concern  as  may  be  found.  Fos- 
ter &  Waldo  are  pushing  the  Victrola  strongly. 

The  presence  of  John  McCormack  in  the  Twin 
Cities  at  concerts  and  his  active  participation  in 
carnival  doings  greatly  stimulated  the  demand  for 
McCormack  records  until  the  dealers  are  in  de- 
spair to  fill  the  call  from  all  quarters.  Kreisler  is 
due  in  a  week  and  will  give  concerts  both  in  Min- 
neapolis and  St.  Paul. 

The  Beckwith-O'Neill  Co.,  jobber  of  the  Victor 
line,  has  not  been  able  to  accumulate  a  stock  and 
is  .shipping  out  goods  as  fast  as  they  arrive. 

The  Talking  Machine  Co.,  Archie  Matheis,  gen- 
eral manager,  has  resumed  its  attractive  series  of 
recitals  with  the  usual  success. 

Charles  A.  Gesell,  the  general  Northwestern 
man  for  the  Victor  house,  has  been  in  the  Twin 
Cities  about  ten  days  looking  after  the  interests 
of  the  company. 


EDISON  DEALER_SELLING  HELPS. 

Thomas  A.  Edison.  Inc..  has  just  issued  a  new 
series  of  dealer  selling  helps,  including  a  large  dis- 
play hanger  of  Jacques  Urlus,  greatest  of  living 
Wagnerian  tenors,  singing  with  the  re-creation  of 
his  voice  on  the  Diamond  Disc  phonograph,  one 
large  display  hanger  showing  Mr.  Edison  listening 
to  his  favorite  records  and  giving  a  list  of  the 
records,  and  two  smaller  hangers,  all  artistic  ex- 
amples reflecting  the  high  quality  of  the  Edison 
product.  These  were  accompanied  by  the  bulletin 
of  records  issued  in  January  and  intended  for  use 
in  attractive  mahogany  frames  already  supplied 
dealers,  and  the  latest  disc  record  supplement, 
which,  in  addition  to  the  newest  records,  lists  every 
record  issued -since  the  latest  record  catalog  of 
November,  1915.  There  was  also  an  exceptionally 
interesting  and  valuable  issue  of  the  monthly  sup- 
plement to  the  retail  salesman's  sales  manual. 


The  G.  T.  Williams  Co.,  217  Duffield  street, 
Brooklyn,  N.  Y.,  has  just  completed  its  first  year 
as  a  Victor  distributer,  and  G.  T.  Williams,  presi- 
dent of  the  company,  is  well  pleased  with  the  re- 
sults achieved  by  the  company.  In  a  chat  with 
The  World  Mr.  Williams  said: 

"We  closed  a  very  satisfactory  year  and  are 
gratified  with  the  situation  from  all  standpoints. 
We  are  deeply  appreciative  of  the  loyalty  that  our 
dealers  have  shown  and  the  assistance  that  they 
have  given  us  which  has  made  these  results  pos- 
sible. We  are  making  plans  for  the  new  year 
which  will  enable  us  to  give  our  dealers  more  effi- 
cient service  than  in  the  past." 


Frank  Wilson,  confidential  secretary  and  man- 
ager of  the  wholesale  and  retail  departments  of 
the  Arthur  Ferris  Talking  Machine  Store,  in  Utica, 
N  Y.,  passed  away  recently  after  a  brief  illness. 
He  had  been  engaged  in  the  talking  machine  busi- 
ness since  his  graduation  from  high  school,  and 
had  a  most  promising  future.  His  passing  is  great- 
ly regretted. 


The  A.  B.  C.  Talking  Machine  Corp.,  grapho- 
phones  and  musical  instruments,  has  been  incorpo- 
rated in  New  York  with  capital  stock  of  $10,000 
by  D.  G.  Donovan,  D.  V.  Voigt  and  T.  E.  Mur- 
ray, Jr. 


TO  MAKE  NEWSOUND  BOX. 

(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  February  5.— A  $100,000  com- 
pany has  been  incorporated  in  Milwaukee  by  A.  J. 
Hoffman,  J.  D.  Thomsen  and  H.  E.  Ransom  to  ex- 
ploit the  sale  of  a  new  sound  box  for  talking  ma- 
chines, which  is  intended  to  soften  the  tone.  The 
new  box  is  the  invention  of  J.  H.  Ellis,  who  per- 
fected a  new  type  of  diaphragm  some  time  ago. 
Mr.  Ellis  has  made  many  inventions  in  the  tele- 
phonic and  phonographic  field. 


No.  58 

VICTROLA    RECORD  CABINET 


No.  61 

COLUMBIA  RECORD  CABINET 


Hcrzog 

Over  360  employees  have  a  hand  in  making  Herzog  Art  Fur- 
niture. This  is  a  big  organization;  our  plant  is  extensive  in  area 
and  modern  in  equipment.  Every  corner  in  manufacturing  is 
clipped;  every  quality  is  added,  with  the  resultant  combination 
of  Herzog  quality  that  is  known  from  coast  to  coast. 

It  is  impossible  to  show  the  individuality  of  Herzog  cabinets  in  this 
advertisment.  Won't  you  help  your  cabinet  profits  by  letting  us  send  you 
one  of  these  models? 

We  have  found  that  some  merchants,  hearing  of  the  high  quality  of  Her- 
zog cabinets,  believed  that  the  prices  were  high.  Prices  are  popular,  giving 
you  a  rational  profit.  And  we  help  you  sell  cabinets  by  furnishing  gratis 
high-power  selling  literature.    Herzog  cabinets  are  for  every  machine. 

Ask  for  Copy  Catalog  "  H  " 

Herzog  Art  Furniture  Co. 

Saginaw,  Mich. 


■0  iiiMiniiiiiiiuiiiiiiiiiiiiiiiwiininiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiii!iiiiiiii!iiiiiiuiiiiiiiiiiiiiiiniu| 

I  DESIGNING    SERVICE. — We   are   design- 1 

I  ers  and  builders  of  talking  machine  and  music  = 

1  cabinets   of  all  kinds.      Our  corps  of  expert  | 

g  designers  is  at  the  command  of  any  manufac-  g 

I  turer  or  dealer,  and  this  staff  will  gladly  sub-  g 

I  mit  original  models.     Simply  give  us  an  idea  = 

I  of  the  price  that  you  wish  to  meet  and  the  g 

1  number  wanted,  together  with  any  other  data  = 

I  that  will  help  us  to  give  you  our  best  efforts,  g 

SunMniiiuiiiiinnniiuiuuiiun 


68 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  New  York  City  And  Vicinity 


The  first  month  of  the  new  year  opened  up  very 
well  indeed  for  the  local  talking  machine  trade, 
and  all  factors  of  the  industry  are  convinced  that 
1916  will  be  the  best  year  in  the  history  of  the 
talking  machine  trade.  Only  one  provision  is 
made,  however,  and  that  is  that  the  factories  ship 
enough  goods  to  enable  the  dealers  to  properly 
develop  the  business  which  they  have  been  work- 
ing on  during  the  past  year. 

There  is  at  the  present  time  an  acute  shortage 
of  goods  of  all  types  and  descriptions.  This  ap- 
plies particularly  to  machines,  the  record  situation 
having  improved  materially  in  the  past  sixty  days. 
The  scarcity  of  machines  comprises  even  the  very 
low  priced  models  which  heretofore  have  not  been 
included  i:i  the  general  shortage  of  product.  It  is 
almost  as  difficult  to  secure  a  $50  machine  to-day  as 
a  $100  one,  and  judging  from  the  demands  being 
made  upon  the  dealers  the  factories  will  be  ob- 


liged to  materially  increase  their  output  in  1916  to 
cope  with  the  situation. 

Factories  Shipping  More  Than  Ever. 
.  W  ith  all  this  complaint  of  scarcity  of  .product, 
however,  there  is  one  phase  which  must  not  be 
overlooked,  and  that  is  the  fact  that  the  jobbers 
and  the  individual  dealers  are  receiving  far  more 
machines  and  records  at  the  present  time  than  they 
have  during  any  previous  period.  As  one  factory 
representative  remarked  the  other  day  to  a  com- 
plaining distributer :  "You  are  receiving  50  per 
cent,  more  machines  right  now  than  you  did  last 
year."  "That  is  true,"  replied  the  jobber,  "but 
we  have  orders  totaling  an  increase  of  100  per 
cent,  more  than  last  year,  so  you  can  realize  how 
small  our  additional  shipments  really  appear." 
Returns  from  Interesting  Trip. 
V.  W.  Moody,,  sales  manager  of  ,  the  New  York 
Talking   Machine    Co.,    New   York,   Victor  dis- 


usee 


You  are  successful,  of  course. 
Every  Victor  Dealer  is  successful. 

But,  the  measure  of  your  success 
depends  upon  your  preparedness  to 
supply  the  needs  of  your  patrons  and 
to  instantly  gratify  their  desires. 

That  means  a  study  of  your 
record  stock  and  increasing  it  where 
necessary. 

Do  you  know  the  weak  points? 

We  have  served  the  dealer  for 
over  82  years  and  will  be  glad  to 
help  you  if  we  may. 

Write  us  to  day. 


ESTABLISHED  1834 

Vactoir  MsMfoustors  ft©  tM 
De&leir  Only 

il-353  FOURTH  AVE,,  MEW 

WE  DO  NOT  RETAIL 


tributer,  returned  the  first  of  the  month  from  a 
fortnight's  trip  through  Pennsylvania  and  sections 
of  New  York  State.  Commenting  upon  general 
conditions  Mr.  Moody  said:  "I  failed  to  find  a 
single  Victor  dealer  on  the  entire  trip  who  had  not 
closed  a  larger  business  in  January  than  in  Jan- 
uary, 1915,  and  whose  business  for  1915  had  not 
been  greater  than  that  for  any  preceding  year.  I 
found  very  gratifying  results  of  the  proven 
theories  which  we  have  been  expounding  and 
working  on.  Our  basic  contention  is  that  invari- 
ably the  dealer  who  does  the  largest  record  busi- 
ness in  a  town  also  does  the  largest  total  business 
of  any  dealer  there,  proving  that  it  is  impossible 
to  do  a  really  large  record  business  without  the 
machine  business  following.  On  the  other  hand, 
we  have  frequently  found  that  the  dealer  who 
sold  more  machines  than  any  of  his  contem- 
poraries was  very  often  not  the  largest  account 
of  the  town,  proving  thereby  that  record  business 
does  not  always  follow  machine  business.  The 
new  series  of  display  advertising  matter  which 
we  have  been  putting  out  this  season  is  being 
generally  used  and  greatly  appreciated  by  Victor 
dealers,  who  are  well  pleased  with  the  original 
ideas  this  material  embodies."  As  an  example  of 
the  work  done  by  Mr.  Moody  on  this  trip  it  is  in- 
teresting to  learn  that  he  went  over  and  arranged 
the  record  stocks  of  several  Victor  dealers,  and 
in  one  particular  establishment  received  the  cor- 
dial thanks  of  the  proprietor  for  placing  the  stock 
in  such  a  condition  that  even  "he"  could  locate  a 
record  without  inconvenience.  Heretofore  one 
stock  clerk  was  the  only  man  who  held  the  key 
to  this  stock  layout,  and  if  he  was  absent  for  any 
length  of  time  the  other  clerks  were  sadly  handi- 
capped. Mr.  Moody  arranged  the  stock  so  that 
maximum  efficiency  is  now  available  from  every 
standpoint,  and  the  possibility  of  overstocking  or 
understocking  is  practically  eliminated. 

Closed  Record  January  Business. 

"January  closed  so  big  that  there  is  no  question 
about  the  prosperous  outlook  for  the  new  year," 
said  R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  New  York,  in  a  chat  with 
The  World.  "As  a  matter  of  fact,  our  sales  totals 
for  the  month  compared  very  favorably  with  last 
December,  which  is  a  very  unusual  comparison  to 
make.  There  has  been  a  very  substantial  increase 
in  record  business  the  past  few  months,  and  in 
machines  the  higher  priced  models  continue  to  be 
in  greater  demand.  The  electric  models  are  going 
big,  and  show  the  influence  of  the  advertising  cam- 
paign which  we  are  using  in  the  newspapers.  There 
is  an  active  demand  for  good,  standard  concert 
records,  and  the  dance  and  popular  selections  are 
selling  as  consistently  as  ever.  Judging  from  the 
number  of  advance  orders  already  received  for 
July  and  August  deliveries  in  anticipation  of  fall 
requirements,  it  looks  as  though  the  dealers  are 
making  plans  ahead  to  safeguard  their  stocks  for 
the  fall  season.  A  number  of  dealers  have  placed 
such  orders  in  the  last  few  weeks  and  practically 
all  of  our  dealers  indicate  their  intentions  of 
placing  orders  for  their  fall  needs  in  the  near 
future.  Our  company  is  making  plans  to  take  care 
of  this  demand  by  increasing  its  output  during 
the  early  part  of  this  year  in  anticipation  of  this 
class  of  orders." 

Inaugurate  Artist  Recitals. 

The  Phonograph  Corporation  of  Manhattan, 
Edison  Diamond  Disc  distributer,  which  conducts 
the  Edison  Shop,  473  Fifth  avenue,  inaugurated 
last  month  the  first  of  its  1916  series  of  concerts,  at 
which  various  artists  recording  for  the  Edison 
Diamond  Disc  library  are  featured  in  conjunction 
with  their  records.  Miss  Helen  Clarke,  a  popular 
contralto,  appeared  as  the  soloist  at  last  month's 
recital,  singing  in  unison  with  her  Diamond  Disc 
records.  The  recital  was  a  pleasing  success  and 
was  attended  by  an  enthusiastic  assemblage  of 
music  lovers.  Miss  Elizabeth  Spencer,  who  is  one 
of  the  most  popular  artists  in  the  Edison  Diamond 
(Continued  on  page  70.) 


THE  TALKING  MACHINE  WORLD. 


69 


thrFE.  NEW  SONGS 
Of  MERIT 


■ 


1 


TWO  RECORDS 

THAT  SHOVLD  BE 
IN  EVERY  HOME 

THE  WALTZ 
WE  LOVE 


(tds. 


■  Record  N?  35519 

\  jletf  ReeorHs  lorliovers  of  OooB^usic 
Humoresqac' ('Dvowk)  Y<xaf%rto 

toreador  Sony  j?on  Chrmen 

te.  c  '6torz&~ 


Order  From  Us — and 
Get  More  Than  Merchandise 


THESE  illustrations  are  typical  of 
our  monthly  service  on  new  records 
—one  of  many  things  done  to  im- 
prove the  business  of  our  dealers.  Five 
display  cards  14x22  inches. 

Dealers  anywhere  in  the  United  States 
are  welcome  to  the  service.  Write  for  it. 

Something  done — is  that  difference  be- 
tween a  good  Dealer  or  Distributor  and 
a  bad  one. 

Efficiency—  in  a  Dealer  or  a  Distributor — 
is  measured  finally  by  the  degree  of  their 
success. 


Dealers '  Patronage  is  Handed  Back  to  Them 
by  Us  on  the  Silver  Platter  of  Efficiency  Service 


New  York  Talking 
Machine  Company 

119  West  40th  Street 
 NEW  YORK,  N.  Y.  


on 


liiiiiiiiiiiiiiiiiiiiiiiB 


TO 


THE  TALKING  MACHINE  WORLD. 


TRADE  IN  NEW  YORK  AND  VICINITY. 

(Continued  from  page  68.) 


Disc  catalog,  will  appear  at  the  Edison  Shop  very 
shortly  to  sing  in  conjunction  with  her  records. 
January  sales  at  the  Edison  Shop  showed  a  sub- 
stantial increase  over  last  year,  the  new  $250 
Chippendale  model  being  a  prime  favorite. 
Pleased  with  Victor-Macy  Decision. 

J.  Newcomb  Blackman.  president  of  the  Black- 
man  Talking  Machine  Co.,  Victor  distributer,  re- 
ferring to  general  conditions  said :  "The  demand 
for  Victor  products  the  past  month  was  very  sat- 
isfactory, but  we  were  unable  to  show  in  actual 
sales  the  totals  we  had  expected  to,  owing  to  our 
inability  to  get  satisfactory  shipments.  We  may 
make  up  a  good  deal  of  this  in  February,  and 
certainly  are  in  a  position  to  close  a  banner  busi- 
ness if  we  can  get  enough  goods.  The  decision  in 
favor  of  the  Victor  Co.  against  R.  H.  Macy  &  Co. 
has  had  a  wonderfully  stimulating  effect  upon  the 
Victor  dealers,  and  inspired  in  them  a  general 
confidence  that  they  will  be  able  to  receive  the 
protection  which  they  are  entitled  to  as  against 
unfair  competition.  The  situation  also  appears  to 
me  as  one  that  will  not  be  subject  to  any  material 
change,  at  least  for  some  time,  if  at  all.  I  am 
firmly  convinced  that  the  Victor  Co.  will  be  able 
to  sustain  its  position  to  the  extent  of  continuing 
its  business  on  the  basis  of  uniform  prices.  If 
general  business  conditions  throughout  the  coun- 
try keep  up  as  they  are,  and  we  do  not  get  in- 
volved in  the  world  conflict,  the  business  the  Vic- 
tor trade  will  do  this  year  will,  by  comparison, 
make  it  appear  as  though  they  had  not  been  doing 
business  in  the  past." 

Planning  to  Open  New  Store. 

Columbia  dealers  the  past  month  have  been  very 
active  in  other  ways  besides  closing  a  phenomenal 
January  business.  Several  of  these  dealers  have 
arranged  to  open  new  stores,  as  the  success  which 
they  achieved  in  1915  was  so 'gratifying  and  im- 
pressive that  they  became  fully  convinced  that  a 
second  store  would  be  equally  as  profitable.  One 
of  these  concerns  is  Boehm  Bros.,  which  conducts 


a  very  successful  Columbia  store  on  Pitkin  ave- 
nue, Brooklyn,  N.  Y.,  where  it  handles  the  Colum- 
bia line  in  an  aggressive,  wide-awake  manner. 
This  house  is  now  arranging  to  open  a  very  at- 
tractive store  at  235  Utica  avenue,  Brooklyn,  N. 
Y.  This  store  will  be  opened  about  the  first  of 
next  month,  and  the  Columbia  line  will  be  handled 
exclusively. 

High-Priced   Machines  Popular. 

"January  proved  a  very  satisfactory  month  and 
our  sales  were  ahead  of  expectations,"  said  G.  F. 
Baldelli,  of  the  Pathe  Shop,  187  Fifth  avenue, 
which  handles  the  products  .of  the  Pathe  Freres 
Phonograph  Co.  exclusively.  "The  $200  Pathe- 
phone  is  still  our  best  seller,  and  we  have  found  it 
somewhat  difficult  to  secure  a  sufficiently  adequate 
stock  of  this  model.  We  have  just  received  a  few 
$100  Pathephones  in  a  mission  finish,  which  is 
meeting  with  a  ready  sale.  Pathe  disc  business 
has  been  unusually  good,  and  the  records  which 
we  are  now  receiving  from  the  factory  are  meet- 
ing with  hearty  praise  from  critical  music  lovers." 
The  Pathe  Shop  recently  displayed  a  very  attrac- 
tive show  window  featuring  the  Pathe  records 
made  by  Mme.  Marthe  Chenal,  who  is  interna- 
tionally prominent  in  musical  circles.  Mme. 
Chenal  has  made  several  Pathe  records  which  are 
achieving  wide  success. 

Monthly  Sales  Dinners. 

Max  Landay,  of  Landay  Bros.,  Victor  distribu- 
ters, in  a  chat  with  The  World,  stated  that  Jan- 
uary was  one  of  the  best  months  in  the  history  of 
this  very  successful  institution.  Landay  Bros,  re- 
:ently  introduced  a  plan  whereby  all  the  members 
of  the  sales  staff  gather  together  monthly  at  an 
informal  dinner  where  they  discuss  plans  and 
policies  for  the  future.  This  modern  idea  is 
serving  to  greatly  increase  the  efficiency  of  every 
individual  member  of  the  Landay  staff  and  makes 
the  force  as  a  whole  representative  of  the  highest* 
ideals  in  Victor  retail  merchandising. 

Location  Aids  Trade. 

The  Sonora  Phonograph  Corp.'s  very  artistic 
warerooms  at  665  Fifth  avenue,  New  York, 
are  proving  a  Mecca  for  the  many  people  \.ho  are 


becoming  interested  in  the  Sonora  product.  This 
store  is  closing  an  excellent  business,  and  its  loca- 
tion in  the  heart  of  the  uptown  shopping  district 
is  proving  a  material  factor  in  the  success  which 
it  is  achieving. 


Did  You  Lose  That  Record  Sale? 


,  Your  customers  frequently  overlook  the 
number  of  times  you  have  filled  their  record 
orders  complete;  but  remember  with  annoy- 
ance the  instances  when  they  were  unable 
to  secure  one  or  more  favorite  records. 

^  It  is  to  your  profit  and  advantage  to  place 
your  record  orders  with  judgment  and  pre- 
cision. Haphazard  ordering  means  annoy- 
ance, loss  of  money  and  loss  of  patronage. 

^  Join  forces  with  a  Victor  distributor  who 
has  made  a  study  of  the  Victor  record  situa- 
tion, and  is  prepared  to  assist  you  develop 
this  important  division  of  your  business. 

fj  Every  member  of  this  organization  has 
qualified  to  serve  as  a  Victor  dealer;  not 
merely  a  traveling  representative.  They  are 
all  willing  to  assist  and  co-operate  with  the 
Victor  retail  fraternity,  and  place  their  expe- 
rience at  your  disposal. 

May  we  not  receive  a  trial  order  ? 

G.  T.  Williams  Co.,vtxcS,,e  217  Duffield  St.,  Brooklyn, N.Y. 


VISITING  THE  PACIFIC  COAST. 

J.  E.  Kelley,  Sales  Manager  of  the  Shelton 
Electric  Co.,  Calling  on  the  Trade  in  the 
Southwest  and  Pacific  Coast  Points. 


J.  E.  Kelley,  sales  manager  of  the  Shelton  Elec- 
tric Co.,  New  York,  manufacturer  of  the  Shelton 

electric  phonograph  mo- 
tor, is  now  en  route  to 
the  Coast.  Mr.  Kelley 
will  visit  the  talking  ma- 
chine trade  in  all  sec- 
tions of  the  South  and 
West,  and  will  spend 
quite  some  time  in  the 
Far  West.  In  all  prob- 
ability he  will  be  away 
E.  Kelley.        about  'four  months>  dur." 

ing  which  time  he  will  concentrate  on  extend- 
ing co-operation  and  service  to  the  talking  ma- 
chine dealers  in  developing  their  Shelton  electric 
motor  business. 

Mr.  Kelley  has  been  associated  with  the  Shelton 
Electric  Co.  for  the  past  ten  years  and  is  thor- 
oughly versed  in  all  phases  of  modern  salesman- 
ship. Since  the  introduction  of  the  Shelton  elec- 
tric motor  a  few  months  ago  he  has  made  a  careful 
study  of  its  mechanical  and  sales  possibilities,  -and 
his  thorough  knowledge  of  the  motor  has  been  an 
important  factor  in  the  success  he  has  achieved  in 
local  territory.  For  the  past  few  months  Mr. 
Kelley  has  been  calling  on  the  trade  in  the  East, 
and  has  received  large  orders  for  the  Shelton 
electric  motor.  Incidentally  he  won -first  prize  in 
a  contest  held  by  the  company  last  month  for  the 
largest  single  order  for  Shelton  electric  motors, 
Mr.  Kel'.ey's  order  for  1,200  motors  from  one 
dealer  being  sufficient  to  win  him  the  coveted 
honor. 

Before  leaving  for  the  Coast  Mr.  Kelley  in  an 
interview  with  The  Talking  Machine  World  said : 
"Wherever  I  have  visited,  the  talking  machine  deal- 
ers are  greatly  impressed  with  the  many  distinctive 
features  of  the  Shelton  motor.  They  are  well 
pleased  with  the  fact  that  it  does  not  disturb 
the  spring  motor  in  any  way,  and  also  that  it  does 
not  require  even  the  turning  of  a  screw  to  be 
placed  in  operation,  being  simply  placed  against 
the  turntable.  A  number  of  the  dealers  and  re- 
pairmen have  expressed  doubt  that  a  motor  of 
such  extreme  simplicity  could  do  all  that  is  claimed 
for  it,  but  a  demonstration  has  changed  them  from 
doubters  to  enthusiasts." 


INCREASES  VICTORDISPLAY  ROOMS. 

(Special  to  The  Talking  Machine  World.) 

Wilkes-Barre,  Pa.,  February  8. — Landau's 
Music  &  Jewelry  Store,  70  South  Main  street, 
which  handles  Victor  -machines  and  records,  has 
just  constructed  six  new  demonstrating  rooms, 
making  nine  in  all,  in  order  to  take  care  of  its 
fast  growing  Victor  trade.  The  concern  has  also 
put  into  service  a  very  attractive  motor  truck 
which  has  the  world-famous  Victor  trade-mark 
prominently  displayed.  This  truck  is  attracting 
considerable  attention  because  of  its  generally  ar- 
tistic design. 

REPAIRS 


All  Makes  of  Talking  Machines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE,  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 
25  East  14th  Street  New  York 

TELEPHONE,  STU  YVES  ANT  292 


THE  TALKING  MACHINE  WORLD. 


71 


The  profit  on  Columbia  Grafonolas  and 
Columbia  Double -Disc  Records  is  music 
enough  for  any  dealer. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers-interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


TALKING  MACHINE  MEN  MEET. 

At  First  Gathering  of  New  Year  Dealers  In- 
dorse the  Stevens-Ayres  Bill  for  Price  Main- 
tenance— New  Committees  Appointed — 
Praise  Victor  Policy  of  Helping  the  Dealer. 


The  Talking  Machine  Men,  the  organization  of 
talking  machine  dealers  of  New  York  and  vicinity, 
held  their  first  meeting  of  the  year  in  the  assembly 
room  of  the  Merchants'  Association,  in  the  Wool- 
worth  Building,  on  Wednesday  evening,  January 
26,  with  an  attendance  of  old  and  new  members 
that  was  very  gratifying.  John  E.  Hunt,  presi- 
dent of  the  association,  presided,  and  outlined 
some  interesting  plans  for  the  future. 

During  the  course  of  the  meeting  there  was  a 
ljve  discussion  of  the  new  Stevens-Ayres  Bill  for 
the  maintenance  of  prices  on  trade-marked  articles, 
and  it  was  decided  that  each  of  the  dealers  send  a 
personal  letter  to  his  Congressman  in  support  of 
the  measure,  and  that  the  Talking  Machine  Men,  as 
an  organiaztion,  express  their  sentiments  in  favor 
of  the  bill  in  a  letter  to  E.  C.  Rauth,  secretary  of 
the  National  Association  of  Talking  Machine  Job- 
bers. The  association  adopted  suitable  resolutions 
iu  memory  of  Edward  Lyman  Bill,  editor  of  The 
Music  Trade  Review  and  Talking  Machine  World, 
an  honorary  member  of  the  Talking  Machine  Men, 
and  J.  H.  Dodin,  of  the  talking  machine  depart- 
ment of  Gimbel  Bros. 

During  the  meeting  a  resolution  was  adopted 
strongly  commending  the  stand  of  the  Victor  Co. 
for  price  maintenance  and  the  extensive  advertising 
campaigns  and  sales  helps  of  that  company  for 
the  benefit  of  the  dealer. 

The  following  members  were  appointed  on  the 
executive  committee  of  the  Talking  Machine  Men 
to  lay  plans  for  future  meetings  and  look  after  the 
financial  affairs  of  the  organization  :  J.  Y.  Shepard, 
M.  W.  Gibbons,  Meyer  Goransky  and  Henry 
Mielke.  Associate  members  of  the  executive  com- 
mittee :  J.  T.  Coughlan,  W.  Isaacs,  A.  Galuchie, 
Otto  Goldsmith,  H.  Jaffee  and  M.  Streamer.  An 
auditing  committee  was  also  appointed,  consisting 
of  J.  T.  Coughlan,  M.  W.  Gibbons  and  Sol  Lazarus. 

The  next  meeting  of  the  Talking  Machine  Men 
will  be  held  in  the  rooms  of  tke  Merchants'  Asso- 
ciation on  Wednesday  afternoon,  February  16. ' 


TO  HANDLE  TALKING  MACHINES. 

(Special. to  The  Talking  Machine  World.) 

Olympia,  Wash.,  January  17. — The  firm  of  E. 
E.  Taylor  &  Co.  has  discontinued  handling  pianos 
and  the  large  stock  on  hand  was  disposed  of  at  a 
special  sale  held  last  week.  The  firm  has  been  in 
the  piano  business  for  the  past  twenty-five  years. 
The  talking  machine  and  small  goods  line  carried 
b>  the  house  will  be  enlarged  and  the  business  will 
be  continued  in  these  instruments. 


The  Hercules  Talking  Machine  Co.,  Inc.,  has 
been  chartered  under  the  laws  of  New  York  to 
enter  into  the  manufacture  of  motor  horns,  talk- 
ing machines,  musical  instruments,  etc.  The  capi- 
tal stock  of  the  company  is  $5,000  and  the  in- 
corporators are :  J.  Grossbard,  R.  and  L.  M. 
Scheur. 


JOHN  McCORMACK  AND  C.  G.  CHILD  PHOTOGRAPHED. 


The  accompanying  illustration  presents  two  men 
whose  activities  in  connection  with  the  production 
of  Vic;or  records  have  contributed  materially  to 
the  wonderful  success  of  the 
Victor  record  library. 

John  McCormack,  the  cele- 
brated tenor,  who  is  standing 
on  the  upper  step,  needs  no 
introduction  to  either  the 
trade  or  the  general  public, 
as  his  many  Victor  records 
have  achieved  popularity  the 
world  over,  and  have  reached 
sales  totals  that  are  almost 
unbelievable  to  the  average 
layman. 

C.  G.  Child,  manager  of  the 
Victor  recording  laboratories, 
who  is  accompanying  Mr. 
McCormack,  is  not  so  well 
known  to  the  general  Victor 
trade,  and  the  public  has 
probably  never  heard  of  him. 
At  the  same  time,  however, 
he  has  been  a  very  important 
factor  in  the  remarkable 
growth  of  the  Victor  busi- 
ness and  is  recognized  as  one 
of  the  world's  leading  an-  Messrs.  McCormack 
thorities  on  record  manufacture  and  an  expert 
judge  of  what  is  most  suitable  in  music  and  how 
ii  will  probably  appeal  to  the  public. 


The  photograph  shown  herewith  was  taken  last 
month  on  the  steps  of  the  Victor  Lunch  Club,  sub- 
sequent to  one  of   Mr.  McCormack's  frequent 


1BBBt.WMW*tsm 


and  Child  "Snapped"  in  Front  of  Victor  Lunch  Clut 

visits  to  the  Victor  recording  laboratory  in  con- 
nection with  the  making  of  several  new  Victor 
records. 


TRADE-MARK 


Why  The  PATHE! 

The  Pathe  proposition  affords  progress- 
ive dealers  an  opportunity  to  secure  both 
machine  and  record  trade. 

The  Pathe  Line  is  Complete 

There  is  a  Pathephone  and  Pathe  disc  for  every  class 
of  prospect. 

The  Pathe  franchise  is  a  valuable  one,  for  it  means 
real  profits. 

Be  the  first  in  your  territory  to  cash 
in  on  this  world  famous  trade -mark. 

Write  for  Dealer  Facts 

The  Southern  Pathe  Phonograph  Co. 

SOUTHERN  DISTRIBUTORS 
426  Elm  Street       -       -       Cincinnati,  O. 


TRADE-MASK 


72 


THE  TALKING  MACHINE  WORLD. 


REFERENDUM  ON_RESALE  PRICES. 

Members  of  Special  Committee  on  Price  Main- 
tenance, Reporting  to  the  U.  S.  Chamber  of 
Commerce,  Ask  That  Referendum  Be  Taken 
on  the  Question  of  Governmental  Legisla- 
tion Enabling  Manufacturers  to  Fix  Prices. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  February  7.— The  board  of 
directors  of  the  Chamber  of  Commerce  of  the 
United  States  has  voted  that  the  report  of  a  spe- 
cial committee  of  the  National  Chamber  on  the 
maintenance  of  resale  prices  shall  be  submitted  to 
referendum.  The  committee  had  reported  to  the 
board  that  it  was  not  able  to  present  a  unanimous 
report.  Its  chairman  is  Paul  T.  Cherington,  a 
professor  in  the  Harvard  Graduate  School  of 
Business  Administration. 

A  majority  recommendation  favoring  legislation 
permitting  price  maintenance  was  sighed  by  seven 
of  the  ten  committeemen,  two  of  them,  however, 
modifying  their  assent  by  filing  a  supplementary 
report.  With  the  majority  report  came  the  com- 
ment that  a  National  Chamber  committee  had 
rendered  a  report  last  February  favorable  to  the 
principles  of  price  maintenance  and  the  majority 
members  saw  no  reason  in  any  way  to  modify  the 
conclusions  arrived  at  and  given  to  the  chamber 
at  that  time,  the  committee  reporting  then  that  it 
was  convinced  that  legislation  permitting  the 
maintenance  of  resale  prices,  under  proper  restric- 
tions on  identified  merchandise,  for  voluntary  pur- 
chase, made  and  sold  under  competitive  conditions, 
would  be  to  the  best  interest  of  the  producer,  the 
distributer  and  of  the  purchasing  public,  or  con- 
sumer. 

The  supplementary  report  signed  by  two  mem- 
bers, who  also  signed  the  majority  report,  recom- 
mended that  injurious  price  cutting  be  included 
within  the  scope  of  the  jurisdiction  of  the  Fed- 
eral Trade  Commission  over  unfair  methods  of 
competition. 

The  supplementary  report  proposes  to  insert  in 
Section  5  of  the  Federal  Trade  Commission  Act 
in  statutory  language  provisions  which  will  have 
the  following  effect : 

In  regard  to  products  that  are  identified  in  their 
sale  to  the  public  by  name,  brand,  or  trade-mark — 
and  that  are  made  and  sold  under  competitive 
conditions :  No  merchant,  firm,  or  corporation 
shall  offer  such  articles  for  sale  at  a  price  other 
than  that  stipulated  by  the  producer  for  the  orig- 
inal sale  of  the  articles  at  retail  (provided  the 
producer  has  given  due  notice  of  such  price  to  the 
retailer  by  mark  upon  the  article  or  otherwise)  ; 
with  the  purpose  or  effect  of  (a)  Making  it  un- 
profitable for  other  retailers  to  handle  said  articles, 
(b)  Promoting  the  sale  of  a  substitute  or  imita- 
tion, (c)  Attracting  trade  away  from  competitors, 
where  the  result  is  to  injure  the  reputation  of 
said  articles  or  the  good-will  of  their  producers 
or  materially  to  impair  the  general  distribution  of 
said  articles. 

While  the  work  of  the  committee  has  been  con- 
fined in  its  instructions  to  identified  merchandise,  it 


WE  IVIAJKE 


Tone  Arms  and  Sound  Boxes 

For  all  makes  of  Talking  Machines 


ALSO 


Attachments  for  Victor,  Pathe,  Edison 
and  Columbia  Machines 


Let  us  tell  you  about  them  before  placing  your  orders 


THE  UNION  SPECIALTY  AND  PLATING  COMPANY 

SPECIALISTS  IN  PHONOGRAPH  PARTS 

409  Prospect  Avenue,  N.  W.  CLEVELAND,  O. 


believes  that  the  principle  involved  in  this  recom- 
mendation is  capable  of  extension  to  a  much  wider 
field  and  that  the  predatory  cutting  of  prices  on 
merchandise  in  general  has  been  and  is  a  favorite 
method  of  oppression  on  the  part  of  unfair  busi- 
ness to  destroy  small  competitors  and  local  pro- 
ducers and  that  legislation  could  very  properly 
define  such  practices  as  an  unfair  method  of  com- 
petition. 


HAS  BUILT  UP  A  STRONG  BUSINESS. 


The  Achievements  of  the  Southern  Pathe 
Phonograph  Co.  of  St.  Louis  Most  Marked — 
The  Aggressiveness  and  Ability  of  President 
Harry  C.  Meek  Well  Demonstrated. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati.  O.,  February  8. — One  of  the 
younger  members  of  the  local  talking  machine 
fraternity  which  has  achieved  remarkable  success 
in  the  comparatively  short  while  it  has  been  in 
husiness  is  the  Southern  Pathe  Phonograph  Co., 
426  Elm  street,  which  is  the  Southern  distributer 
for  the  products  of  the  Pathe  Freres  Phonograph 
Co.,  New  York. 

Although  this  concern  only  started  its  activities 
a  little  more  than  a  year  ago,  it  has  already  secured 
an  extensive  clientele  and  is  constantly  increasing 
it  by  the  addition  of  some  of  the  most  successful 
and  prominent  houses  in  the  local  retail  trade. 

It  is  only  fair  to  ascribe  a  considerable  measure 
of  the  company's  success  to  the  aggressiveness, 


energy  and  all-around  ability  of  Harry  C.  Meek, 
president  and  general  manager  of  the  company. 
Mr.  Meek  is  a  "hustler"  in  every  sense  of  the 
word,  and  is  an  enthusi- 
astic admirer  of  the 
Pathe  products. 

Mr.  Meek's'  experience 
in  the  talking  machine 
field  dates  back  some 
eleven  years,  when  he 
joined  the  forces  of  the 
Rudolph  Wurlitzer  Co., 
Cincinnati,  O.  Subse- 
quent to  that  he  traveled 
for  a  piano  house,  and 
was  later  appointed  man- 
ager of  the  talking  ma- 
chine department  of  the 
P.  A.  Starck  Piano  Co., 
Chicago,  III,  leaving 
there  to  take  charge  of 
the  George  P.  Bent  Co.'s 
talking  machine  business.  H.  C.  Meek. 

When  Marshall  Field  &  Co.  embarked  in  the  talk- 
ing machine  field  Mr.  Meek  was  appointed  sales 
manager,  resigning  from  this  connection  to  organ- 
ize the  Southern  Pathe  Phonograph  Co.,  which  was 
incorporated  with  $-50,000  capital  stock. 


PROTECT  YOUR  OWN  INTERESTS  AND 
URGE  THE  PASSAGE  OF  THE  STEVENS 
BILL.     DO  IT  NOW! 


$15.00 
to 

$200.00 

Rich  Cabinet  Work,  Built 
To  Suit  the  Most 
Fastidious 


"THE  CRESCENT' 

All  Talking  Machines  in  One 

The  Only  Complete  Univers  al  Li  ne 
That  Will  Play  All  Records  of  Any  Make 

Write  for  Terms  and  Territory  Today 

Crescent  Sales  Company 


Distributing  Agents 


PROVIDENCE 


RHODE  ISLAND 


35c. 


is  the  Price  of  the  most 
popular  Double  -  faced 
Record  on  the  Market. 

"The  Crescent" 

plays  longer  than  any 
75c.  Record. 

24  New  Selections 
Just  Out 


THE  TALKING  MACHINE  WORLD. 


73 


STOCK  SHORTAGE  IN  CINCINNATI. 

Both  Machine  and  Record  Demand  Exceeding 
Supply,  Even  After  Holidays — John  McCor- 
mack  Concert  a  Huge  Success — Knabe- 
Crystola  Proving  Populai — New  Concerns 
Entering  the  Talking  Machine  Field. 

(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  February  7. — One  fact  was  up- 
permost in  the  minds  of  the  talking  machine  mer- 
chants in  the  Cincinnati  territory  with  the  close  of 
January,  and  that  was  the  factories  had  not  caught 
up  with  the  demands  of  the  market.  There  is  a 
general  shortage  of  machines  of  the  more  estab- 
lished type,  which  fact  is  most  felt  by  the  retailers. 

Cincinnatians  last  month  had  an  opportunity  to 
hear  John  McCormack,  a  Victor  favorite,  and  the 
audience  at  the  music  hall,  for  an  entertainment  of 
the  kind,  established  a  new  record.  The  huge  audi- 
torium was  filled  and  some  400  persons  occupied 
the  stage.  This  was,  it  is  believed,  the  first  instance 
in  this  part  of  the  country  of  a  demonstration  of 
the  kind,  and  talking  machine  people  are  of  the 
opinion  that  it  was  solely  due  to  McCormack's 
popularity,  same  being  gained  through  his  records. 
McCormack  was  really  the  talk  of  the  town  for 
days. 

•Mr.  Byars,  manager  of  the  Vocalian  department 
of  the  Aeolian  Co.,  reports  an  exceptionally  good 
month  for  January.  The  sale  of  the  larger  instru- 
ments was  especially  good.  He  also  reports  that 
several  good  wholesale  deals  were  closed  and  in 
every  instance  the  initial  order  called  for  the  higher 
priced  instruments  and  few  low  priced  one.  These 
facts  are  convincing,  in  his  opinion,  that  there  is  a 
growing  demand  for  the  higher  priced  talking 
machines. 

D.  Heidenheimer  has  opened  an  office  in  the 
Perin  Building  for  the  distribution  of  phonographs. 

Manager  Dittrich,  of  the  Rudolph  Wurlitzer 
Co.,  said  this  morning: 

"The  heavy  holiday  business  undoubtedly  had 
some  effect  on  the  record  trade  in  January,  but  a 
great  deal  of  the  demand  can  be  traced  directly  to 
the  fact  that  McCormack  and  Mischa  Elman  vis- 
ited us  this  month  ;  also,  the  grand  opera  season 
through  which  we  have  just  passed  awakened  the 
interest  of  thousands  of  Victrola  owners  in  the 
Red  Seal  catalog. 

"The  greatest  problem  of  the  month  was  how  to 
handle  the  tremendous  crowd  of  record  buyers,  and 
also  how  to  satisfy  the  many  machine  buyers  when 
the  shortage  existed  on  practically  all  styles  of 
Victrolas.  We  increased  our  help  very  materially, 
in  fact,  devoting  two  floors  of  the  Wurlitzer  Build- 
ing to  record  selling,  we  were  able  to  give  the 
usual  Wurlitzer  service'  even  under  these  extraor- 
dinary conditions. 

"Wholesale  trade  was  extremely  active.  It  is 
reasonable  to  expect  that  the  demand  for  records 
is  universal,  and  that  dealers  are  quick  to  take  ad- 
vantage of  conditions  such  as  now  exist.  We  are 
doubling  our  floor  space  devoted  to  wholesale  rec- 
ord stock,  and  all  orders  are  going  forward 
promptly  as  quickly  as  they  are  received." 

When  asked  the  same  old  question,  "How  is  busi- 
ness?" Manager  Whelen,  of  the  local  store  of  the 
Columbia  Graphophone  Co.,  said :  "Good,  excep- 
tionally good,  but  our  totals  would  be  much  higher 
if  we  could  supply  the  entire  demand.  However, 
the  factory  is  rushing  out  orders  now  and  we  ex- 
pect to  be  on  our  feet  in  a  short  time  and  be  able 
to  ship  all  orders  on  demand."  He  further  stated: 
"Instead  of  there  being  a  decrease  in  the  demand 


since  the  holidays,  it  seems  to  be  getting  greater, 
and  all  indications  point  to  the  greatest  talking  ma- 
chine year  the  industry  has  ever  known." 

S.  H.  Nichols,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  and  James  P.  Bradt,  general 
6ales  manager,  visited  the  Cincinnati  store  during 
the  latter  part  of  the  month  on  a  general  trip 
through  the  territory. 

C.  P.  Herdman,  assistant  manager  of  the  local 
Columbia  store,  stated  that  "inasmuch  as  there 
were  quite  a  few  Columbia  artists  among  the  grand 
opera  stars  who  sang  here  the  past  month,  there 
was  quite  an  increase  in  Symphony  record  sales." 

The  Knabe  Bros.  Co.'s  Knabe  Crystola  depart- 
ment is  rushed  these  days  supplying  the  demand 
for  this  new  instrument,  all  of  which  comes  from 
outside  of  Cincinnati.  No  effort  has  been  made  as 
yet  to  properly  introduce  the  machine  in  the  local 
territory,  William  Knabe  yesterday  stating  that  this 
market  was  right  at  home  and  could  easily  be 
reached  at  the  proper  time. 

The  Playola  Talking  Machine  Co.,  of  Cleveland, 
with  a  capitalization  of  $25,000,  was  incorporated 
last  week  by  H.  O.  Mierks,  O.  O.  Vrooman,  H.  A. 
Beckett,  George  E.  Bradbury  and  J.  E.  Splittdorf. 

NEW  CABINET  STYLE  READY. 

Schloss  Bros.  Announce  New  Model  to  Fit  New 
Victrola  IX — Rise  in  Prices  Announced  to 
Become  Effective  on  March  1. 

Schloss  Bros.,  the  talking  machine  cabinet  spe- 
cialists, of  637  West  Fifty-fifth  street,  New  York, 
announce  that  a  new  style  of  cabinet  designed  to  fit 
and  match  the  latest  model  Victrola  IX  is  now  in 
preparation,  and  the  first  of  them  will  be  ready  for 
delivery  about  February  15.  The  new  style  will 
be  finished  in  the  usual  Schloss  Bros,  style,  both 
in  cabinet  work  and  metal  accessories. 

Schloss  Bros,  also  announce  an  increase  in  prices 
for  all  styles  of  their  cabinets,  to  become  effective 
on  March  1.  The  increase  has  been  made  neces- 
sary from  the  fact  that  there  have  been  great  ad- 
vances in  the  cost  of  cabinet  supplies,  including 
the  wood,  metal  parts,  stains  and  other  finishing 
materials.  Edwin  G.  Schloss,  in  speaking  of  the 
price  increase,  stated :  "There  is  nothing  arbitrary 
in  our  action,  but  we  have  been  forced  to  take  it 
owing  to  the  increased  cost  in  the  manufacture  of 
our  cabinets.  We  have  been  very  successful  in 
building  up  our  business  through  offering  quality 
and  cabinets  at  a  fair  price.  I  feel  that  the  trade 
would  rather  have  that  quality  maintained  at  a 
slightly  increased  cost  than  to  have  the  work  shirked 
in  order  to  maintain  the  old  figures." 


A  VISITOR  FROM  CANADA. 

A.  Heller,  president  of  the  Canadian  Talking 
Machine  Co.,  Montreal,  Canada,  was  a  recent  vis- 
itor to  New  York  for  the  purpose  of  securing  sup- 
plies and  accessories  to  manufacture  talking  ma- 
chines in  Canada.  The  company  plans  to  market 
a  line  of  machines  retailing  at  $5  to  $20. 


The  firm  of  Daniel  R.  Weed  &  Son  has  leased  a 
new  store  on  Bank  Square,  Fishkill-on-the-Hudson, 
N.  Y.,  and  will  carry  a  complete  line  of  the  smaller 
musical  instruments,  besides  featuring  the  Victrola 
and  Victor  records. 


H.  Reifenberg  &  Sons,  of  Carlinville,  111.,  re- 
cently added  the  Columbia  line  of  talking  ma- 
chines. 


John  M.  Dean 

PUTNAM,  CONN. 


A  quality  needle  with  Manufacturers  of 

rsrxr0iubr-  talking  machine 

tion  for  good  needles  ^VTTT  1?  T\T    17*  C 

at  the  right  prices.  X>|  H/ Cj \J M^d UrO 


Retails 

for  $  1*-° 

IF  you  are  not  carrying 
theSonora  Multi-Play- 
ing Jewel  Needle  in  stock, 
you  should  do  so. 

It  sells  readily  for  $i.oo, 
and  we  authorize  you 
to  guarantee  it  to  give 
perfect  satisfaction  under 
daily  use  for  three  months. 

We  supply  them  to  you  at 
a  price  which  permits  a 
satisfactory  profit,  and  will 
be  glad  to  have  you  cor- 
respond with  us  on  the 
subject. 

The  Jewel  Needle  will  save 
your  customers  records, 
and  bring  out  their  beauty 
and  harmony  in  a  way  not 
possible  to  the  old-fashion- 
ed, scratchy,  constantly- 
changed  steel  needle,  now 
being  rapidly  discarded 
by  careful  people. 

Manufacturers  of  steel 
needles  state  that  they 
must  be  used  but  once  be- 
cause they  wear  the  record. 
This  is  true,  and  it  is  also 
true  that  they  begin  to 
wear  the  record  the  minute 
they  start  and  keep  on 
wearing  it  more  and  more. 

Write  us  for  sample  needle  and  full 
information  in  regard  to  net  prices 
and  the  "service  work"  which  we 
do  for  those  who  carry  our  products 
in  stock. 

Sonora  Phonograph  Corporation 

Makers  of  the  Sonora   Phonograph   and  Sonora 
Multi-Playing  Jewel  Needle. 
GEO.  E.  BRIGHTSON,  Pnsidtnt, 

57  Reade  Street    -    NEW  YORK 


74 


THE  TALKING  MACHINE  WORLD. 


The  only  change  in  Columbia  dealers9 
profits  during  the  last  month  has  been 
an  improvement. 


(Write  for  "Music  Money,"  a  booh  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


INDIANAPOLIS  TRADE  SHOWS  NO  SIGNS  OF  DECREASE. 

Columbia  Monthly  Business  Increases  25  Per  Cent. — Edison  Tone  Test  at  the  Claypoo! — 
Pathe  Agency  Ready  for  Business  March  1 — Good  Vocalion  Advertising — Recent 
cent  Floods  Hindered  Trade  to  an  Extent — Story  Told  by  a  Stewart  Traveler. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  February  2. — The  talking 
machine  men  are  keeping  up  the  strenuous  pace 
that  started  at  the  beginning  of  the  holiday  sea- 
son. The  records  made  in  January  were  surpris- 
ing to  the  dealers  themselves,  as  they  naturally 
expected  business  to  slow  down  a  great  deal.  All 
of  the  dealers  have  kept  up  their  newspaper  ad- 
vertising, and  this  has  aided  in  stirring  up  business. 

It  is  in  the  sale  of  records  that  the  dealers  have 
"caught"  a  large  number  of  customers.  Women 
who  buy  records  often  are  accompanied  by  friends 
who  do  not  possess  machines.  A  live  salesman  on 
the  job  can  easily  work  up  enthusiasm,  and  with 
the  aid  of  the  owner  of  a  machine  can  convince 
the  woman  without  one  that  now  is  the  time  to 
buy.  And  the  women  who  received  the  machines 
as  Christmas  gifts  are  at  this  time  of  the  year  the 
most  enthusiastic  "pluggers"  a  salesman  can  find. 

A.  W.  Roos,  manager  of  the  Columbia  Grapho- 
phone Co.'s  store,  says  that  the  January  record  has 
been  surpassed  in  the  last  two  years  by  only  two 
months,  and  these  were  the  Decembers.  There 
was  a  large  increase  in  all  branches  for  this  Jan- 
uary as  compared  with  January  a  year  ago.  Mr. 
Roos  said  this  increase  would  average  more  than  25 
per  cent.  The  sale  of  records  was  exceedingly  large. 


Air.  Roos  took  a  trip  last  week  to  St.  Louis,  Mo., 
on  personal  business.  T.  A.  Lowrie,  traveling 
auditor  of  the  Columbia  Co.,  was  at  the  local 
branch  last  week. 

Arch  H.  Olds,  manager  of  the  Edison  Shop,  re- 
ports that  the  recent  tone  test  demonstration  of  the 
Edison  machine  by  Elizabeth  Spencer,  soprano,  at 
the  Claypool  Hotel,  has  proved  a  big  success  from 
a  business  standpoint.  The  1,200  persons  attend- 
ing the  concert  were  filled  with  praise  for  the 
Edison  machine.  When  the  lights  were  turned  off 
the  audience  was  led  to  believe  that  Elizabeth 
Spencer  was  singing,  and  was  then  startled  by 
learning  that  the  singer  had  left  the  stage  in  the 
darkness  and  that  the  machine  was  doing  the  sing- 
ing; it  caused  a  sensation. 

Mr.  Olds  is  now  planning  to  arrange  for  a  tone 
test  demonstration  with  some  of  the  local  singers. 
He.  said  the  test  at  the  Claypool  was  responsible 
in  bringing  a  large  number  of  Edison  prospects  to 
dealers  throughout  the  State. 

The  daily  concerts  being  given  in  the  concert 
hall  at  the  Edison  Shop  are  growing  in  popularity. 
About  1.500  persons  attended  these  concerts  dur- 
ing the  week.    January  sales  were  large. 

Tobin  Bros.,  who  have  the  State  agency  for 
the  distribution  of  the  Pathe  phonographs,  have 


Our  Customers 

can  tell  you  about 

Andrews  Service 

Below  is  portion  of  letter  just  received 
from  one  who  knows  good  service : 

W.  D.  ANDREWS ,  Buffalo,  N.  Y. 

Dear  Sir:     I  want  to  take  this  opportunity  to 
thank  you  most  heartily  for  the  way  in  which  you 
took  care  of  us  during  the  recent  shortage.-    I  want 
you  to  know  we  appreciate  it  and  we  are  going  to 
show  you  "by  our  orders  in  the  future. 

Signed  


W.  D.  ANDREWS 


Buffalo,  N.  Y. 


been  delayed  in  getting  into  their  store,  which 
they  will  soon  open  at  10  East  Washington  street. 
They  expect  to  be  ready  by  the  first  of  March. 
The  display  room  they  have  occupied  at  7  North 
Meridian  street  has  been  filled  with  prospective 
customers.  Other  talking  machine  dealers  in  the 
city  have  called  on  Tobin  Bros,  to  welcome  ,  them 
and  to  extend  their  best  wishes.  This  is  a  frater- 
nal spirit  that  speaks  well  for  the  trade  of  this 
.  city. 

The  Aeolian  Co.  is  continuing  its  well  planned 
advertising  campaign  in  the  newspapers  on  the 
Vocalion,  and  needless  to  say,  the  Vocalion  is 
among  the  leaders  in  sales  of  talking  machines 
here. 

In  the  wholesale  field  Walter  E.  Kipp,  proprietor 
of  the  Edison  Shop  and  manager  of  the  Kipp-Link 
Phonograph  Co.,  distributer  of  the  Edison  ma- 
chine, said  that  his  company  was  flooded  with  or- 
ders, and  the  only  complaint  was  the  difficulty  in 
getting  orders  from  the  factory. 

Special  arrangements  are  being  made  by  the 
Stewart  Talking  Machine  Co.,  distributer  of  the 
Victor  line,  for  the  reception  of  Reinald  Wer- 
renrath,  baritone,  who  will  be  heard  in  concert  here 
February  15.  It  will  be  the  first  appearance  in  In- 
dianapolis of  Mr.  Werrenrath,  and  the  Stewart  Co. 
will  not  lose  the  opportunity  of  giving  its  dealers 
the  full  benefit  of  the  Victor  artist's  reputation. 

The  recent  flood  conditions  in  Indiana  have 
smashed  the  traveling  schedules  of  the  Stewart 
Co.'s  salesmen,  but  "high  waters"  have  failed  to 
wash  away  any  of  their  ingenuity,  as  indicated  by 
-the  experience  of  one  of  them  in  southern  Indiana. 

At  a  "razorback"  station  a  dozen  travelers  were 
kept  cooped  up  for  hours  on  account  of  a  washout 
on  the  railroad.  The  nearest  house  was  a  mile  and 
a  half  away  and  the  nearest  town  was  five  miles 
away. 

The  travelers  became  fretful  and  hungry.  Then 
the  Stewart  talking  machine  man  got  busy.  De- 
spite the  downpour  of  rain,  he  went  to  the  nearest 
house,  where  he  discovered  a  Victor,  and  when  he 
returned  he  carried  a  bundle  of  sandwiches  and  a 
Victor  machine.  Soon  the  dreary  little  station  was 
the  scene  of  a  lively  Victrola  concert.  Three  hours 
later  the  washout  was  repaired,  and  the  conductor 
of  the  train,  returning  to  the  station,  found  a 
merry  group  around  the  Victrola  instead  of  a 
bunch  of  grouches. 

"Well,  I've  noticed  the  advertising  done  by  the 
Victor  people,  but  this  beats  all,"  commented  the 
conductor.  "It  sure  is  the  most  practical  adver- 
tising scheme  I've  ever  seen." 

It  paid,  because  the  dealers  in  the  neighborhood 
have  been  getting  results  ever  since. 


CARRYING  GOOD  STOCK  OF  MICA. 

James  Frazee.  38  Cortlandt  street,  New  York, 
who.  has  been  connected  with  the  talking  machine 
field  for  the  past  two  years,  has  succeeded  in  se- 
curing a  large  consignment  of  mica  suitable  for 
diaphragms  of  all  shapes  and  sizes.  Mr.  Frazee 
has  already  received  a  number  of  very  large  orders 
from  talking  machine  manufacturers,  who  have 
been  somewhat  handicapped  in  the  past  by  a  short- 
age of  this  important  mineral. 


THE  TALKING  MACHINE  WORLD. 


75 


REVIEWS  CAREER  OF  PRESIDENT  ELDRIDGE  R.  JOHNSON.    STEVENS-AYRES  BILL  REINTRODUCED. 


0  ftii 


ELDRIDGE 
REEVES 
JOHNSON 


Photograph  by  Allen  Drew  Coot:,  Phila. 


WHEN  Mr.  Johnson  bought  out  his  partner  in  a  little  machine-shop  in 
Camden,  in  1894,  and  hung  out  a  shingle  announcing  that  it  was  all  his, 
he  began  the  business  that  is  now  the  YictorTalking  Machine  Company. 
He  had  been  an  expert  machinist,  earning  $2.50  a  day,  and  he  wanted  to 
be  his  own  boss.  He  came  of  Colonial  stock,  and  had  a  passion  for  perfecting 
things.  Still  has  it.  Invented  a  book-binding  machine  that  helped  pay  the  shop 
losses.  Part  of  his  work  was  making  experimental  models  for  other  inventors. 
One  day  an  early  type  of  talking-machine  was  brought  to  him  for  alterations.  It 
interested  him.  This  particular  opportunity  didn't  have  to  bruise  its  knuckles 
knocking  at  Mr.  Johnson's  door.  He  saw  at  once  that  the  machine  was  badly  de- 
signed. He  loved  music.  He  imagined  a  talking-machine  that  would  reproduce 
sounds  accurately,  and  he  got  busy  making  it  come  true.  Spent  $50,000  and  nearly 
three  years  on  this  job.  In  1898  he  perfected  a  disk  that  sang — well,  it  happened 
to  be  "Telegraph  My  Baby" — like  a  human  voice.  Victory  at  last,  and  Victoi 
became  the  name  of  the  company  organized  in  1901  to  manufacture  it. 

Mr.  Johnson  is  not  yet  fifty,  a  quiet  man  of  modest,  convincing  speech,  and  easy 
to  look  at.  Perhaps,  officially,  the  greatest  impresario  in  the  world.  All  the  big 
artists  come  to  Camden  to  sing  or  play  for  records.  Executive  duties  have  com- 
pelled him  to  give  up  laboratory  research,  but  he  probably  could  work  out  to-day, 
with  his  hands  and  his  wits,  every  detail  of  the  Victor  business  better  than  any  one 
of  the  7500  men  in  his  Camden  factory.  It  is  his  shop.  Wrote  a  book  on  tarpon 
fishing,  for  his  own  amusement.  Good  book,  too.  Says  there  is  nothing  spectac- 
ular in  his  success.    Just  doggedly  and  everlastingly  keeping  at  it. 


(ST. 


In  the  DecemDer  issue  of  that  well  known  national  monthly — Everybody's  Magazine — there  ap- 
peared in  the  section  devoted  to  "Little-Known  Faces  Behind  Well-Known  Trade-Marks,"  a  review 
of  the  life  of  Eldridge  Reeves  Johnson,  founder  and  president  of  the  Victor  Talking  Machine  Co.  Its 
contents  are  so  interesting  that  it  has  been  reproduced  for  the  benefit  of  the  readers  of  The  Talking 
Machine  World  who  may  not  have  been  fortunate  enough  to  see  it  in  the  magazine.  Incidentally  the 
photograph  of  Mr.  Johnson  is  a  particularly  good  one. 


Fixed  Price  Measure  Is  Again  Presented  to 
Congress  with  Many  Important  Amendments 
Added — Special  Provision  Is  Made  for  Trans- 
portation Costs  and  Quantity  Buyers. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  February  7. — Under  the  title 
"To  protect  the  public  against  dishonest  advertis- 
ing and  false  pretenses  in  merchandising,"  Repre- 
sentative Dan  V.  Stephens,  of  Nebraska,  has  rein- 
troduced in  the  House  of  Representatives  the  orig- 
inal Stevens-Ayres  bill  with  a  number  of  impor- 
tant amendments  designed  to  meet  the  views  of 
many  friends  of  the  measure. 

The  new  bill  specifically  permits  discounts  for 
cash  and  for  quantity,  and  for  allowances  and  rates 
covering  costs  of  transportation. 

A  final,  new  paragraph  exempts  sales  to  libraries 
and  other  public  institutions.  There  are  also  dras- 
tic provisions  against  the  use  of  the  privileges  of 
the  bill  in  connection  with  any  monopolized  product 
or  one  concerning  which  there  is  any  combination 
between  manufacturers. 

The  latest  tally  shows  209  members  of  the  House 
in  favor  of  this  legislation.  This  is  but  nine  less 
than  a  majority. 


GRAPHOPHONE  PATENTS  VALID. 

American  Graphophone  Co.'s  Suit  vs.  Aeolian 
Co.  Settled — Validity  of  Patents  Recognized. 


The  suit  instituted  some  time  ago  by  the  American 
Graphophone  Co.  vs.  the  Aeolian  Co.  in  connection 
with  a  number  of  patents  was  settled  out  of  court 
recently.  The  Aeolian  Co.  recognized  the  validity  of 
the  patents  in  question,  and  an  agreement  respect- 
ing their  use  was  reached  by  the  two  companies. 
A  decree  to  this  effect  was  signed  last  week  by 
Judge  Mayer,  of  the  United  States  District  Court, 
and  entered  accordingly  on  the  records. 


SELECTED  VICTROLA  FOR  SCHOOL. 

(Special  to  The  Talking  Machine  World.) 

Rockland,  Mass.,  February  5. — After  several  days' 
trial  of  the  Victor  Victrola  and  several  other  ma- 
chines, the  teachers  of  the  School  Street  Grammar 
School  voted  in  favor  of  the  former.  The  Victrola 
selected  was  a  $50  machine,  and  it  will  be  used  in 
the  study  of  music  and  general  educational  work. 
An  exact  duplicate  of  the  Victrola  selected  by  the 
School  street  school  has  also  been  purchased  by  the 
Women's  Auxiliary  of  the  local  Y.  M.  C.  A.,  and 
will  be  presented  to  the  local  association  for  gym- 
nasium and  concert  work.  Both  Victrolas  were 
furnished  by  the  local  dealers,  Neal  &  McCarthy. 


BANQUET  FOR  EMPLOYES. 

The  employes  of  the  American  Talking  Machine 
Co.,  the  Victor  talking  machine  distributer  of 
Brooklyn,  N.  Y.,  were  entertained  at  a  banquet  and 
theatre  party  on  Friday  evening,  January  28,  by 
the  company,  of  which  R.  H.  Morris  is  the  head. 


Bernard  A.  Kahn,  of  New  York  City,  has  incor- 
porated his  talking  machine  business  under  his  own 
name,  with  a  capitalization  of  $2,000. 


ESTABLISHED  1S68 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.     We  manufacture  to  order  only. 


76 


THE  TALKING  MACHINE  WORLD. 


The  Trio  de  Lutece,  the  famous  ensemble 
of  master  soloists,  have  just  made  their 
first  recordings— Columbia,  of  course! 


(Write  for  "Music  Money,"  a  book  "full  of  meat'  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


NEW  COLUMBIA  FACTORY  TO  BE  READY  ABOUT  MARCH  1.  C.  E.  GORE  WITH  PATHE  FRERES  CO. 


Structure  Will  Be  Most  Modern   Both   in  Con 
for  Employes  One  of  the  Features — H 


struction  and  Equipment — Emergency  Hospital 
ow  Additional  Space  Will  Be  Utilized. 


The  Columbia  Graphophone  Co.'s  new  factory 
building,  for  which  ground  was  broken  last  Oc- 
tober, will  be  ready  for  occupancy  about  the  first 
of  next  month.  This  building  is  one  of  the  largest 
members  of  the  Columbia  Co.'s  immense  plant,  and 
the  following  detailed  account  of  its  lay-out  and 
equipment  appeared  in  a  recent  issue  of  the  Bridge- 
port Telegram : 

"This  structure,  which  is  324  feet  by  60  feet  on 
the  ground  and  six  stories  in  height,  was  started 
on  October  4,  1915,  and  will  be  ready  for  occu- 
pancy on  March  1.  This  is  considered  a  remark- 
able record  for  rapid  construction. 

"The  officers  of  the  Columbia  Graphophone  Co. 
placed  the  safety  and  comfort  of  their  employes 
before  everything  else  in  the  plans  of  the  new 
building,  and  it  is  one  of  the  best  lighted  and 
ventilated  structures  in  the  country.  The  latest 
and  best  sanitary  appliances  and  conveniences  have 
been  installed.  The  building  is  absolutely  fire- 
proof. A  large  passenger  elevator  will  do  away 
with  the  necessity  of  climbing  the  stairs  to  the 
upper  floors  of  the  building. 

"The  company  has  installed  an  emergency  hos- 
pital and  will  employ  a  competent  surgeon  and 
trained  nurse.  In  addition  to  the  hospital  proper 
there  will  be  an  emergency  and  rest  room  on  the 
office  floor.  The  entire  equipment  and  lay  out  of 
the  building  was  decided  upon  only  after  the  com- 
pany had  sent  its  engineer,  R.  H.  Arnault,  on  a 
tour  of  .inspection  of  the  principal  factories  in  the 
country.  The  best  in  each  have  been  adopted  in 
the  local  factory. 

"All  the  products  of  the  plant  will  be  handled 
by  the  most  up-to-date  conveying  system,  and  the 
work  will  be  so  systematized  and  laid  out  that  no 
time  will  be  lost.  In  addition  to  the  passenger 
elevator  there  will  be  two  large  freight  elevators. 
Another  time  saver  will  be  a  pneumatic  tube  sys- 
tem for  sending  small  tools  from  the  tool  room  to 
the  various  parts  of  the  plants.    Pneumatic  tubes 


will  also  be  used  to  convey  departmental  and 
inter-departmental    correspondence,    orders,  etc. 

"The  company  has  adopted  a  new  plan  in  in- 
stalling its  polishing  and  buffing  department  on 
the  upper  floor  of  the  building.  This  keeps  the 
dust  from  this  department  away  from  the  other 
departments,  and  the  huge  suction  blowers  for 
ventilation  which  change  the  air  in  this  room  once 
every  two  minutes  will  force  the  dust  into  the 
upper  air  instead  of  nearer  the  ground,  where  it 
might  rise  and  be  wafted  into  other  rooms. 

"On  the  first  floor  will  be  installed  the  metal 
pressing  department ;  on  the  second  the  automatic 
screw  machines  and  drilling  department ;  on  the 
third,  hand-screw  and  milling  machines ;  on  the 
fourth,  electric  motors,  electric  graphophone  as- 
sembling department,  mechanical  drafting  rooms 
and  laboratories.  The  executive  offices  will  occupy 
the  fifth  floor  and  the  polishing  and  buffing  de- 
partment the  sixth.  The  construction  of  this  new 
building  will  necessitate  an  entire  new  arrange- 
ment of  all  departments  of  the  plant,  and  when  this 
is  completed  it  is  expected  that  the  output  of  the 
company  in  all  divisions  will  be  very  greatly  in- 
creased. 

"The  new  factory  contains  approximately  120,000 
square  feet  of  available  floor  space.  There  are 
over  47,000  square  feet  of  window  glass  in  it.  A 
new  feature  of  the  construction  is  scuttle  holes  on 
each  floor,  so  that  in  case  of  fire  there  will  be  no 
danger  of  flooding  any  of  the  rooms  below.  An 
automatic  sprinkler  system  has  been  installed,  the 
electric  lighting  and  power  wires  are  all  in  con- 
duits, and  the  office,  drafting  rooms  and  laboratory 
have  the  indirect  lighting  system." 


The  Parker  Jewelry  Co.,  of  Rocky  Mountain, 
N.  C,  recently  took  over  the  talking  machine  busi- 
ness of  the  Dawes  Music  Co.  and  is  now  carrying 
a  complete  line  of  Victor  Victrolas  and  Edison  Dia- 
mond Disc  machines.    J.  M.  Fox  is  manager. 


2 


PLACES  YOUR 

NAME  PLATE 

ON  A  TALKING  MACHINE 


SOLD  BY 


MORRISTOWN 


A  name  plate  like  above  illustration,  applied  on  an  in- 
strument, will  keep  your  name  and  business  before  the 
public  conrinuously. 

All  progressive  dealers  use  this  method  of  publicity. 
Delivered  in  the  following  styles:  250 

Plain  gold  face  letters   ym' 

Gold  face  letters  with  black  outline    15 

Solid  gold  background,  black  letters  and  border  20 


500. 
$15 
20 
25 


Send  copy  for  free  sketch.     State  style  and  quantity  wanted 


GLOBE  DECALC0MANIE  COftftcfiffi 


Experienced  Talking  Machine  Man  Joins  Sales 
Staff  of  Pathe  Freres  Phonograph  Co. 


Clarence  E.  Gore,  connected  with  the  E.  F.  Droop 
S  Sons  Co.,  Washington,  D.  C,  for  the  past  ten 

years,  has  joined  the 
sales  staff  of  the  Pathe 
Freres  Phonograph  Co., 
New  York  Mr.  Gore 
will  visit  Pathe  dealers 
throughout  the  country, 
and  will  leave  for  his 
first  extended  trip  soon. 
Mr.  Gore's  past  experi- 
ence ideally  equips  him 
to  co-operate  with  Pathe 
dealers  along  practical, 
result-producing  lines,  as 
he  has  been  connected 
with  all  phases  of  the 
talking  machine  industry 
— manufacturing,  whole- 
sale and  retail.  For  seven 


Gore. 


years  he  was  connected  with  the  factory  of  Thomas 
A.  Edison,  Inc.,  and  during  his  ten  years  with  the 
E.  F.  Droop  &  Sons  Co.  he  was  a  member  of  both 
its  wholesale  and  retail  departments,  seven  years 
with  the  former  and  three  years  with  the  latter. 


SUPERVISORS  VISIT  EDISON  FACTORY. 


Supervisors  H.  L.  Marshall,  C.  S.  Gardner,  J.  E. 
Curtis,  H.  R.  Skelton  and  C.  W.  Burgess,  of  the 
Edison  forces,  who  were  recent  visitors  at  the  fac- 
tory at  Orange,  N.  J.,  brought  in  glowing  reports 
from  their  respective  fields,  and  started  out  in  the 
new  year  to  make  new  and  greater  records.  It  is 
worth  noting  that  Supervisor  Curtis,  formerly  cov- 
ering the  Chicago,  Des  Moines,  Sioux  City,  Minne- 
apolis and  Milwaukee  zones,  has  been  transferred 
to  the  New  York  City,  Philadelphia,  Williamsport, 
Pa.,  and  Richmond.  Va.,  zones.  The  territories  of 
the  other  supervisors  are  now  as  follows : 

H.  L.  Marshall — San  Francisco,  Los  Angeles, 
Spokane,  Seattle  and' Portland  zones. 

C.  W.  Burgess — St.  Louis,  Kansas  City,  Omaha, 
Denver,  Ogden  and  Helena  zones. 

A.  P.  Burns — New  Orleans,  Dallas  and  El  Paso 
zones. 

C.  S.  Gardner — Pittsburgh,  Cleveland,  Cincinnati, 
Indianapolis  and  Detroit  zones. 

H.  R.  Skelton — Bangor,  Boston,  New  Haven,  Al- 
bany and  Syracuse  zones. 


HAWAIIAN 

UKULELES 

Next  to  Victor  Goods,  now  the  biggest  sellers  in 
the  small  musical  instrument  line.  The  Ukulele  is 
the  Hawaiian  national  instrument,  guitar-shaped  but 
smaller.  The  Ukulele  craze  is  rapidly  spreading 
over  the  United  States — easy  for  anybody  to  learn. 
Can  be  sold  at  a  low  price  and  still  make  big  profit. 
We  are  distributors  of  the  entire  output  of  Jonah 
Kumalae,  the  largest  maker  in  the  Hawaiian  Islands. 
Kumalae  Ukuleles  were  awarded  the  gold  medal  at 
Panama-Pacific  Exposition.      Write   for  illustrated 

SHERMAN,  CLAY  &  CO. 

163  Kearny  Street,  San  Francisco 

Largest  Jobbers  of  Hawaiian  Music  and  Ukuleles 
in  the  United  States. 


THE  TALKING  MACHINE  WORLD. 


77 


H.  C.  BROWN  TALKS  ON  ADVERTISING. 

Advertising  Manager  of  Victor  Co.  Condemns 
Free-Space  Seekers — Believes  in  Use  of 
Large  Displays  to  Build  Up  Future  Trade. 


H.  C.  Brown,  advertising  manager  of  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  was  the  host 
last  week  at  a  dinner  given  the  advertising  com- 
mittee of  the  Camden  Civic  Week  celebration  at 
the  Victor  Lunch  Club.  Immediately  after  the 
dinner  Mr.  Brown  gave  an  address  of  unusual 
force  and  interest,  and  after  referring  to  Camden 
as  the  best  city  on  earth  for  factories,  Mr.  Brown 
said  in  part : 

"I  believe  in  advertising.  When  a  manufacturer 
or  merchant  wants  a  local  demand  he  can  get  it 
only  by  advertising  in  the  newspapers.  I  don't 
believe  in  one  and  two-inch  display  advertisements. 
I  believe  in  going  it  to  the  limit.  Instead  of  a 
small  space,  try  a  full-page  advertisement,  and  you 
will  note  the  remarkable  results  as  compared  with 
the  smaller  space.  The  manufacturer  who  sells  to 
a  nation,  of  course,  must  reach  the  people  through 
both  newspapers  and  magazines.  The  reason  so 
many  have  failed  in  this  direction  is  the  fact  that 
they  use  very  little  advertising  in  the  magazines 
and  then  depend  upon  the  newspaper  to  carry  the 
so-called  reading  matter  without  payment. 

"I  have  absolutely  no  regard  for  these  free-space 
thieves.  Within  the  past  few  weeks  I  have  re- 
ceived approximately  a  dozen  requests  from 
theatrical  producers  offering  for  a  certain  price  per 
week  to  advertise  the  Victor  talking  machines  in 


H.  C.  Brown. 

their  plays.  Some  have  gone  so  far  as  to  ask  us 
to  supply  a  machine  without  charge  and  then  to 
pay  so  much  per  week  for  using  it  on  the  stage. 
Moving  picture  producers  on  numerous  occasions 
have  asked  us  for  similar  propositions.  But  to  all 
of  these  we  tell  them  frankly  that  we  do  not  pur- 
chase advertising  by  that  method.  If  they  want  a 
Victrola  they  can  do  the  same  as  any  other  person 
— go  to  any  Victor  dealer  and  purchase  a  machine 
at  its  advertised  price,  just  as  you  and  I,  and  every 
other  member  of  the  firm,  must  do  if  we  want  a 
machine. 

"On  the  other  hand,  if  they  feel  disposed  to  men- 
tion the  Victor  the  favor  will  be  greatly  appre- 
ciated, but  we  certainly  will  not  pay  a  price  for 
that  service.  The  moment  we  pay  for  that  type 
of  advertising  our  legitimate  advertising  loses  its 
value  and  the  public  would  be  justified  in  losing 
its  faith  in  our  product. 

"The  great  fault  with  manufacturers  and  mer- 
chants is  the  fact  that  they  are  satisfied  to  plug 


TXD#f^T  MACHINE 
COMPANY 

40    COOPER  SQUARE,     NEW  YORK 


Manufacturers  of  the 

Melophone  and  Liberty  Phonographs 

And  of 

Motors   and   Parts  for  the  Trade 


Lansing 
Khaki 
Moving 
Covers 


Have  your  name  in  bright,  bold  letters  put  on  your  Lansing  Covers,  so 
when  the  machines  are  being  delivered,  hundreds  will  read  your 
name.    This  strong  advertising  costs  nothing.    In  addition, 
Lansing  Covers  protect  machines  from  dust,  scratches,  var- 
nish checking  and  excessive  charges  for  polishing,  etc. 
Size  above  is  the  Lansing  "Big  Boy"  with  No.  3 
strap,  for  delivering  the  large  machines.  Price, 
Grade  B,  $6,  complete  with  strap.  Send 
for  one  today.    Booklet  listing  all 
sizes  and   styles  sent  free. 

E.  H.  Lansing,  Mfr.,  611  Washington  St.,  Boston,  Mass. 


 .i  :  I  i        I  II.Ll.l.M.;.  !  I  ,,!..!  ,  M.i.l  I.,..,  L,!  I  I      Mi,.,  h,  i  ,  ,i 

along  at  the  same  rate  of  speed  without  looking 
into  the  future.  If  that  were  the  policy  of  the 
Victor  Co.,  we  would  worry  ourselves  to  our 
graves.  You  here  to-day  remember  the  great  holi- 
day advertising  of  the  Victor  Co.  in  the  news- 
papers and  magazines.  But  you  don't  know  that 
we  spent  $250,000  in  Christmas  advertising  in  news- 
papers alone  for  a  product  that  was  greatly  over- 
sold long  before  our  advertising  began. 

"I  want  to  be  frank,  and  will  tell  you  that  we 
would  not  be  satisfied  if  we  did  not  have  orders 
on  hand  sufficient  to  run  our  plant  for  several 
years  without  taking  another  order.  But  we  must 
keep  this  condition  going,  and  we  succeed  only  by 
the  fact  that  we  are  continuing  to  advertise,  and 
will  continue  to  do  so  as  long  as  newspapers  and 
magazines  are  published." 


IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIi 

MOVING  PICTURE  SLIDES 


Prepared  by  the  Pathe  Freres  Phonograph  Co. 
for  Use  of  Dealers. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  just  prepared  a  very  attractive  series  of  mov- 
ing picture  slides  for  the  use  of  its  dealers,  featur- 


DOUBLING  CAPACITY  OF  PLANT. 

The  Artophone  Co.,  of  St.  Louis,  Has  Opened 
a  Large  Number  of  Accounts  the  Past 
Month — Line  Includes  Five  Models. 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  February  7. — The  Artophone 
Co.,  454  North  Boyle  avenue,  which  placed  on  the 
market  last  month  the  Artophone  talking  machine, 
is  meeting  with  very  pleasing  success  in  the  mer- 
chandising of  its  product.  In  fact,  the  orders  have 
been  received  in  sufficiently  large  quantities  to  war- 
rant doubling  the  factory  capacity,  and  the  com- 
pany states  that  it  is  in  a  position  to  take  care  of 
all  orders  from  its  dealers. 

The  Artophone  line  now  consists  of  five  mod- 
els, retailing  at  $55,  $75,  $100,  $150  and  $200.  They 
embody  a  number  of  distinctive  features,  and  the 
artistic  designs  of  their  cabinets  have  won  con- 
siderable praise  from  out-of-town  visitors. 

During  the  past  few  weeks  the  company  has 
signed  up  more  than  eighty  new  accounts,  and  one 
well-known  dealer  placed  an  order  for  seventy- 
eight  machines.  The  sales  end  is  under  the  direc- 
tion of  J.  P.  Fitzgerald,  sales  manager,  who  is 
making  every  effort  to  extend  maximum  service 
and  co-operation  to  Artophone  dealers. 


Hi. 


fjHj&^ME'  Better  Music 

'       .  I  in  the  home 

PATHE- 

NO  NEEDLES  TO  CHANCE 


it 


Dealers  Name  Here 


J 


A  Pathe   Motion   Picture  Slide. 

ing  the  various  distinctive  qualities  of  Pathephones 
and  Pathe  discs.  One  of  these  slides  is  shown 
herewith,  and  those  Pathe  dealers  who  have  tried 
it  out  in  their  local  theatres  are  very  enthusiastic 
over  the  favorable  interest  it  arouses  on  the  part  of 
the  audiences. 


W.  H.  KELLER  &  SON  SOUVENIR. 

William  H.  Keller  &  Son,  of  Easton,  Pa.,  are 
issuing  a  handy  little  pocket  memorandum  book, 
bound  in  limp  leather,  embossed  with  their  lyre 
and  owl's  head  trade-mark,  containing  calendars 
for  1916  and  1917,  and  a  goodly  number  of  pages 
for  the  penciling  of  appointments,  etc.,  and  a 
reference  or  two  to  the  quality  of  the  Victrola, 
which  they  handle  exclusively  in  addition  to  their 
line  of  Steinway,  Kranich  &  Bach,  Estey  and 
Autopiano  instruments. 


INCORPORATED. 

The  Edison  Shop,  Inc.,  of  Lynn,  Mass;,  has  been 
chartered,  with  capital  stock  of  $30,000,  for  the 
purpose  of  manufacturing  and  dealing  generally  in 
phonographs,  dictating  machines,  phonograph  rec- 
ords, pianos,  player-pianos,  organs,  organ  playing 
machinery,  music  rolls,  etc.  The  directors  are: 
William  H.  Ballard,  Marguerite  H.  Ballard  and 
Francis  M.  Cook. 


USE 


"ARROW 


99 


Motors 
Tone- Arms 
Sound  Boxes 

"They're  Built  Right" 


N 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  N.  J. 


78 


THE  TALKING  MACHINE  WORLD. 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


(Special  to  The  Talking  Machine  World.) 

Washington,  D;  C,  February  8. — -Needle  for 
Talking  Machines  and  Method  of  Making  the 
Same. — Louis  K.  Scotford,  Chicago,  111.  Patent 
No.  1,163,567. 

This  invention  relates  to  improvements  in  needles 
for  use  in  talking  machines  and  method  of  making 
the  same.  The  object  of  the  invention  is  to  pro- 
duce a  needle  which  will  eliminate  the  scratching 
and  hissing  noise  so  common  in  records  that  have 
•been  used  for  some  time. 

The  invention  consists  of  a  needle  formed  of 
any  desirable  substance,  such  as  the  ordinary  steel 
or  fibre  needle,  with  its  shank  coated  with  a  dead- 
ening substance  such,  for  instance,  as  rubber,  and 
in  the  preferred  embodiment  the  needle  proper  is 
formed  of  fibre  which  is  compressed  under  heat  in 
the  act  of  vulcanizing  the  rubber  to  the  shank. 

In  the  drawings  accompanying  and  forming  part 
hereof  Figure  1  is  a  perspective  view  of  a  fibre 
needle  made  in  accordance  with  the  invention.  Fig. 
2  is  a  vertical  section  of  the  same.  Fig.  3  is  a  view 
of  a  steel  needle  having  its  shank  covered  with 


rubber,  and  Fig.  4  is  a  diagrammatic  view  illus- 
trating a  vulcanizing  press  in  which  the  needle 
may  be  formed. 

Sound  Box. — William  F.  Grupe,  Jersey  City, 
N.  J.    Patent  No.  1,162,351. 

This  invention  relates  to  sound  boxes  for  phono- 
graphs, graphophones  and  like  devices,  and  more 
specifically  is  directed  to  the  object  of  attaining  a 
sound  box  and  stylus  lever  construction  for  securing 
improved  reproduction  of  the  sounds  impressed  on 
the  record  and  for  making  a  record  from  original 
sounds. 

Another  object  of  the  invention  is  to  secure  the 
desired  rigidity  and  improved  resiliency  of  the 
stylus  lever  and  suspension  means  by  novel  means 
which  can  be  constructed  and  assembled  by  work- 
men of  limited  ability  and  at  a  materially  reduced 
cost. 

Another  object  of  this  invention  is  to  insure 
substantial  uniformity  in  the  performance  of  sound 
boxes,  especially  when  manufactured  in  large  quan- 
tities in  accordance  with  this  invention.  This  and 
other  objects  are  attained  by  the  provision  of  one 
or  more  recesses  of  predetermined  depths  within 
the  casing  of  the  sound  box,  flexible  pins  or  other 
suitable  members  of  certain  lengths  extending 
from  the  stylus  lever  into  said  recesses  and  a 
clamping  plate  for  retaining  such  pins  or  other 
members  within  said  recesses  to  the  desired  depth 


thereof.  Preferably,  such  recess  or  recesses  are 
open  along  longitudinal  sides  thereof  and  a  stop 
plate  is  provided  to  limit  the  extent  of  depth  of 
such  pin  or  pins,  or  other  members,  within  said 
recesses  and  also  to  brace  the  clamping  plate. 

Figure  1  is  a  front  side  elevation  of  an  embodi- 
ment of  the  invention ;  Fig.  2  is  an  end  elevation 


of  Fig.  1,  and  Fig.  3  is  a  detail  front  elevation  of 
the  abutment  portion  of  the  sound  box  casing. 

Graphophones.  Clinton  E.  Woods,  Bridgeport, 
Conn.,  assignor  to  the  American  Graphophone  Co., 
same  place.    Patent  No.  1,163,120. 

The  present  invention  is  an  improvement  in 
graphophones,  and  the  object  of  the  invention  is  to 

provide  a  hornless  ma- 
chine of  simple,  com- 
pact and  cheap  con- 
struction, which  will 
emit  an  increased  vol- 
ume of  sound  and  de- 
liver the  sound  waves 
uniformly  in  all  direc- 
tions. 

Figure  1  is  a  per- 
spective view,  partly 
broken  away,  of  a  talk- 
ing machine  provided 
with  the  invention,  and 
Fig.  2  is  a  detailed  vertical  section,  partly  in  eleva- 
tion, showing  the  deflector  and  the  tube  that  con- 
veys the  sound  waves  thereto. 

Talking  Machine  with  Repeat  Attachment. 
— Daniel  M.  Winans,  Binghamton,  N.  Y.  Patent 
No.  1,165,927. 

This  invention  relates  to  talking  machines  having 
mechanism  enabling  the  same  to  automatically  re- 
peat a  record,  when  desired.  That  is,  if  the  "re- 
peat" mechanism  or  attachment  is  set,  in  this  in- 
vention, the  record  being  rotated  and  the  repro- 
ducing stylus  or  needle  positioned  to  reproduce  the 
same,  the  selection  will  be  played ;  at  the  termina- 
tion of  the  selection  the  stylus  will  be  lifted  from 
contact  with  the  record  and  returned  immediately 
to  its  starting  position,  whereupon  the  stylus  is 
again  dropped  into  engagement  with  the  record 
and  the  selection  repeated.  At  the  termination  of 
the  second  rendition  of  the  record  the  machine  is 
automatically  stopped.  By  this  invention,  these 
movements  are  effected  by  means  of  a  number  of 
levers  carried  by  the  tone  arm.  When  the  first  ren- 
dition of  the  record  is  completed,  in  accordance 
with  the  preferred  form  of  the  invention,  a  lever 
carried  with  the  tone  arm  contacts  lightly  with 
the  usual  latch  of  an  automatic  stop  mechanism, 
this  latch  or  trigger  being  adapted,  when  subse- 
quently operated,  to  release  the  brake  and  permit 


the  same  to  be  spring-operated  to  stop  the  machine 
in  the  well-known  manner.  In  this  device,  how- 
ever, the  trigger  referred  to  is  not  operated  by  the 
first  contact  therewith  of  the  lever  referred  to.  In- 
stead, the  first  light  contact  of  the  lever  with  the 
trigger  results  in  unlatching  another  lever  and 
causing  the  reproducing  stylus  to  be  lifted  from 
the  record  surface.  The  forward  movement  of  the 
tone  arm  simultaneously  stops,  before  the  brake 
release  trigger  has  been  operated,  and  the  tone  arm 
is  immediately  returned,  by  suitable,  mechanism,  to 
its  starting  point,  the  stylus  being  held  out  of  con- 
tact with  the  record.  A  second  lever  carried  by 
the  tone  arm  now  encounters  an  adjustable  stop 
device,  as  a  result  of  which  other  lever  means  are 
tripped,  replacing  the  stylus  in  the  record  groove 
at  the  beginning  of  the  record.  The  stylus  now 
travels  a  second  time  over  the  record  and  at  the 
end  of  this  second  rendition  the  first  lever  referred 
to  again  contacts  the  trigger  of  the  automatic  stop 
device,  this  time  operating  the  same  and  stopping 
the  machine. 
The  object  of  the  invention  is  to  provide  a  simple 


and  effective  mechanism  for  operating  in  the  man- 
ner described,  or  for  causing  a  record  automatic- 
ally to  be  repeated,  by  the  coaction  of  devices 
movable  with  the  reproducer,  with  suitable  stop 
devices  on  the  machine. 

In  the  drawings  Figure  1  represents  a  top  plan 
view  of  a  talking  machine  having  preferred  repeat 
attachment;  Fig.  2  is  a  side  elevation  of  the  same; 
Fig.  3  is  an  enlarged  vertical  section  through  the 
upper  end  of  the  tone  arm;  Fig.  4  is  a  horizontal 
section  on  line  4 — 4  of  Fig.  3 ;  Fig.  5  is  a  section 
taken  on  line  5 — 5  of  Fig.  1,  the  reproducer  being 
about  to  complete  its  first  rendition  of  the  record. 
Figs.  6  and  7  are  similar  views  showing  the  trip- 
ping of  the  levers  at  the  end  of  the  first  rendition 
and  at  the  beginning  of  the  second  rendition  of  the 
record  respectively,  and  Figs.  8  and  9  are  side 
elevations  of  the  mechanism  shown  in  Fig.  7 
viewed  in  the  direction  of  the  arrows  8  and  9 
respectively. 

Talking  Machine.  —  Eldridge  R.  Johnson, 
Merion,  Pa.,  and  John  C.  English,  Camden,  N.  J., 
assignors  to  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.    Patent  No.  1,165,414. 

The  main  objects  of  this  invention  are  to  pro- 
vide an  improved  compact  talking. machine,  includ- 
ing a  cabinet,  and  sound-reproducing  means  and 
sound-amplifying  means  inclosed  thereby;  to  pro- 
vide an  improved  talking  machine  having  a  cabinet, 
a  record  support  and  actuating  mechanism  in  the 
cabinet,  and  an  amplifier  secured  to  the  outside  of 
the  cabinet  and  projecting  within  the  cabinet  over 


the  record  support ;  to  provide  a  talking  machine 
having  a  cabinet  comprising  a  base  and  a  cover 
therefor,  a  record  support,  actuating  mechanism 
and  sound-reproducing  means  carried  by  the  base, 
and  amplifying  means  carried  by  the  cover;  to  pro- 
vide a  talking  machine,  including  a  cabinet  having 
?  movable  cover  and  a  door  or  movable  closure 
carried  by  the  cover. 

In  the  accompanying  drawings  Figure  1  is  a 
fragmentary  side  elevation,  partly  in  vertical  longi- 
tudinal section,  of  an  inclosed  talking  machine  con- 
structed in  accordance  with  this  invention,  showing 
the  parts  in  operative  position ;  Fig.  2  a  similar 
fragmentary  side  elevation  partly  in  longitudinal 
vertical  section,  but  showing  the  parts  in  an  inop- 
erative position ;  Fig.  3  a  front  elevation  of  the 
same,  showing  the  cabinet  closed,  and  Fig.  4  a  rear 
elevation  of  the  same. 

Sound  Box  for  Talking  Machines. — Minard 
A.  Possons,  Cleveland.  O.,  assignor  of  one-half  to 
Samuel  B.  Williamson,  same  place.  Patent  No. 
1,166,254. 

One  object  of  the  present  invention  is  to  pro- 
vide a  needle-supporting  means  for  the  sound  box 
which  may  either  be  supplemental  to  the  sound 
box,  or  as  an  attachment  thereto,  whereby  the 
scraping  and  metallic  sound  in  the  needle  is  very 
greatly,  if  not  wholly,  reduced,  and  whereby  all  of 
the  sound  waves  of  the  record  are  more  perfectly 
reproduced. 

Another  object  is  to  so  construct  the  supplemental 
sound  box  supporting  means  that  it  can  be  readily 
attached  to  the  sound  boxes  now  commonly  used. 

Another  object  is  to  provide  means  for  making 
the  reproduction  loud  or  soft,  or  for  modifying  the 
reproduction  to  any  degree  between  maximum  loud 
and  minimum  soft,  at  the  will  of  the  operator. 


THE  TALKING  MACHINE  WORLD. 


79 


LATEST  PATENTS  RELATING  TO  TALKING  MACHINES— (Continued  from  page  78). 


A  further  object  is  to  accomplish  the  foregoing 
results  by  providing  a  yielding  sound  box  support, 
which  supports  the  box  independently  of  the  dia- 
phragm, and  the  sound  waves  are  therefore  not 
conveyed  to  the  diaphragm  through  the  box  sup- 
port, as  is  the  case  where  the  weight  of  the  box 
comes  on  the  diaphragm. 

A  further  object  is  to  combine  a  particular  form 
of  needle  with  a  yielding  sound  box  support  which 
supports  the  box  independently  of  the  diaphragm, 

and  the  sound  waves 
are  therefore  not 
conveyed  to  the  dia- 
phragm through  the 
box  support,  as  is 
the  case  where  the 
weight  of  the  box 
comes  on  the  dia- 
phragm. 

In  the  accompany- 
ing drawings  Figure 
1  is  a  perspective 
view  of  a  sound  box 
with  improvement  therewith,  the  same  being  shown 
in  connection  with  a  section  of  the  record.  Fig.  2 
is  an  enlarged  edge  view  of  the  improvement  show- 
ing a  section  of  the  sound  box.  Fig.  3  is  a  per- 
spective view  of  the  improvement  showing  the  parts 
in  their  relative  separated  positions.  Fig.  4  is  a 
detached  view  of  an  ordinary  stylus  bar. 

Sound  Box. — Wilburn  N.  Dennison,  Merchant- 
ville  Borough,  N.  J.,  assignor  to  the  Victor  Talk- 
ing Machine  Co.,  Camden,  N.  J.  Patent  No. 
1,165,395. 

The  main  objects  of  this  invention  are  to  provide 
an  improved  pneumatic  sound  box ;  to  provide  in 
a  pneumatic  sound  box  an  improved  valve  and 
means  for  cushioning  the  same ;  to  provide  in  a 
pneumatic  sound  box  improved  means  for  distrib- 
uting the  fluid  current,  and  to  provide  other  im- 
improvements  as  well. 

In  the  accompanying  drawings  Figure  1  is  a 
fragmentary  front  elevation  of  a  sound  box  con- 


structed in  accordance  with  this  invention ;  Fig.  2 
is  an  inside  elevation  of  a  portion  of  the  same ; 
Fig.  3  is  a  fragmentary  interior  elevation  of  a  por- 
tion of  the  same;  Fig.  4  is  a  fragmentary  longi- 
tudinal central  section  of  the  sound  box;  Figs.  5, 
6  and  7  are  perspective  views  of  details  of  the 
same,  and  Fig.  8  is  a  fragmentary  longitudinal 
central  section  of  a  modified  form  of  sound  box 
constructed  in  accordance  with  this  invention. 


Talking  Machine. — Wilburn  N.  Dennison,  Mer- 
chantville  Borough,  N.  J.,  assignor  to  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.  Patent  No. 
1,165,396. 

The  main  objects  of  this  invention  are  to  pro- 
vide in  a  pneumatic  talking  machine  improved 
means  for  conveying  compressed  air  to  the  sound 
box;  to  provide  a  pneumatic  talking  machine  of 


graceful  appearance  and  of  compact,  strong  and 
durable  construction. 

In  the  accompanying  drawings  Figure  1  is  a 
fragmentary  side  elevation,  partly  in  vertical  sec- 
tion, of  a  talking  machine  constructed  in  accord- 
ance with  this  invention ;  Fig.  2  a  top  plan  view 
of  a  portion  of  the  same,  and  Fig.  3  an  enlarged 
fragmentary  top  plan  view  partially  in  transverse 
central  section  of  a  portion  of  the  same. 

Phonograph  Sound  Box. — Charles  W.  Waller, 
Chicago,  111.    Patent  No.  1,166,953. 

This  invention  relates  to  sound-reproducing 
boxes  for  use  in  connection  with  sound-recording 
and  reproducing  machines,  and  it  is  to  be  under- 
stood that  the  invention  is  adapted  for  any  pur- 
poses for  which  it  is  found  applicable,  and  the 
object  thereof  is  to  provide  a  sound  box  for  phono- 
graphs, graphophones  or  the  like,  whereby  an  im- 
proved character  of 
sound  is  produced 
and  in  which  the  vi- 
brations of  great  fre- 
quency will  be  ab- 
sorbed or  eliminated 
to  remove  the  objec- 
tionable squeaks  and 
similar  metallic  or 
foreign  sounds. 
^Vv'  Another  object  of 
jJ^paCi  the  invention  is  to 
ffi<$-\r  provide  a  sound  box 
which  shall  be  simple  in  construction  and  inex- 
pensive to  manufacture,  and  in  which  the  diaphragm 
and  most  of  the  stylus  arm  may  be  entirely  inclosed. 

A  further  object  of  the  invention  is  to  provide  a 
sound  box  in  which  the  body,  stylus  head,  etc.,  may 
be  constructed  of  sheet  metal,  and  the  diaphragm 
of  cork,  or  the  like,  if  desired. 

A  still  further  object  is  to  provide  a  sound  box 
which  will  prevent  the  sound  waves  from  escaping 
into  the  air  from  the  outside  or  inoperative  side 
of  the  diaphragm. 

Referring  to  the  drawings,  wherein  like  refer- 
ence numerals  indicate  similar  parts  in  the  several 


FIG.  3. 


views,  Fig.  1  is  a  vertical  sectional  view  of  a 
sound  box  in  accordance  with  this  invention,  taken 
on  lines  2 — 2  and  3 — 3  of  Figs.  2  and  3  respectively, 
looking  in  the  direction  of  the  arrows;  Fig.  2  is  a 
front  view  of  Fig.  1 ;  Fig.  3  is  a  rear  view  of  the 
same,  showing  a  portion  cut  away  for  the  purpose 
of  a  clearer  illustration  of  the  parts,  and  looking 
in  the  direction  of  arrow  A  in  Fig.  1 ;  Fig.  4  is  a 
top  view,  partly  in  section,  of  the  stylus  head  and 
support  therefor,  taken  on  line  4 — 4  of  Fig.  1  and 
looking  in  the  direction  of  arrow  B ;  and  Fig.  5  is 
a  vertical  sectional  view  of  a  section  of  a  modified 
form  of  diaphragm. 

Talking  Machine. — Henry  Blake  Babson,  Chi- 
cago, 111.,  and  Andrew  Haug,  Caldwell,  N.  J.,  as- 
signors to  the  Victor  Talking  Machine  Co., 
Camden,  X.  J.    Patent  No.  1,168,239. 

This  invention  relates  to  talking  machines  and 
has  particular  reference  to  the  mounting  of  the 
sound-conveying  tube  connecting  the  reproducer 
and  horn,  this  application  being  a  division  of  ap- 
plication, Serial  No.  248,872,  filed  March  7,  1905. 

Ordinarily,  the  sound-conveying  tube  or  taper 
arm,  as  it  is  generally  known,  is  mounted  in  a 


manner  to  permit  free  movement  of  the  repro- 
ducer in  planes  parallel  and  at  right  angles  to  the 
surface  of  the  record,  and  in  providing  for  such 
movements  of  the  reproducer  various  constructions 
have  heretofore  been  devised,  which  are  objection- 
able owing  to  complication  and  resulting  cost  of 
manufacture,  accuracy  of  adjustment  required  and 
liability  of  getting  out  of  order,  difficulty  of  as- 
sembling parts,  etc. 

The  present  invention  is  designed  to  overcome 
the  objections  above  pointed  out,  by  producing  an 
extremely  simple  and  effective  form  of  mounting, 
employing  a  minimum  number  of  parts  of  simple 
construction,  the  assembling  or  removal  of  which 
requires  neither  skill,  experience  nor  special  tools 
and  may  be  readily  accomplished  by  the  average 
user  of  a  machine  of  this  class. 

In  the  drawings  Fig.  1  is  a  view  in  side  eleva- 
tion with  parts  in  section,  showing  the  invention 
applied  to  a  well-known  type  of  talking  machine. 
Fig.  2  is  a  horizontal  sectional  view,  taken  on  the 
line  s2,  s2,  of  Fig.  1. 


INCORPORATED. 


The  Phonograph  Co.,  Tulsa,  Tex.,  was  incorpo- 
rated, with  a  capital  of  $5,000.  by  J.  W.  Cunning- 
ham, Charles  Boetfuhr  and  H.  E.  Thomas. 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


11  Marbrldge  Blda.,  34th  St.  and  Broadway,  New  York  City 

Manufacturers  of  Regina  Music  Boxes;  Reginapkones; 
Coin-operated  Mandolin  Orchestrions;  Vacuum 
Cleaners  and  otker  specialties. 


Mermod  &  Co. 

505  Fifth  Avenue     New  York 

Manufacturers  of 

Talking  Machine  Supplies 

Motors— Sapphire  Points 
Diamond  Points  a  Specialty 


Keep  Your  Record  StocK  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  SO'page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


80 


THE  TALKING  MACHINE  WORLD. 


RECORD  BULLETINS  FOR  MARCH,  1916. 


2822  Cheery   O!    (Alexander  R.   Martin).  Baritone 

solo,  orch.  accomp  

.     Frederick  Wheeler'  and'  Male  Chorus 

COLUMBIA  GRAPHOPHONE  RECORDS. 


THE  VICTOR  TALKING  MACHINE  CO. 

POPULAR  SONG  SUCCESSES  FOR  MARCH.  55068 
JNo.  Size. 
17942  Are  You  from  Dixie?   ('Cause  I'm   from  Dixie 

Too)  Jack  Yellen-George  L.  Cobb)  

Billy  Murray  and  Irving  Kaufman  10 
Don  t  Bite  the  Hand  That's  Feeding  You  (Thos.  5o069 
Hoier-Jimmie  Morgan)  Irving  Kaufman  10 

17944  Hello,  Hawaii,  How  Are  You?  (Kalmar-Leslie- 

Schwartz)   Billy  Murray  10 

The  Ghost  of  the  Terrible  Blues  (Harry  Von 

,  Tilzer)   Peerless  Quartet    10      1791 ' 

17946  Underneath  the  Stars  (Fleta  Tan  Brown-Herbert 

Spencer)   Raymond  Dixon  10 

Shadowland   (Lawrence  P.  Gilbert)  

Alice  Green-Harry  Macdonough  10 

17947  Come   Back    Home    to    Old    Kentucky    (Chuck-  „ 

Reisner-Taylor)   Campbell   and   Burr    10  l'»18 

Loading  Up  the  Mandy  Lee  (Stanley  Murphy- 
Henry  I.  Marshall)  American  Quartet  10 

17948  She's  the  Daughter  of  Mother  Machree  (Jeff  T. 

Nenarb-Ernest  R.  Ball)   Charles  Harrison  10 

My  Mother's  Rosary   (Sam  M.  Lewis-Geo.  W. 

Meyer)   Charles  Harrison    10  3oo06 

17949  When  You're  Dancing  the  Old  Fashioned  Waltz 

(Chas.  McCarron-Albert  Von  Tilzer)  

Albert  Campbell-Henry  Burr  10 
An  Old  Fashioned  Garden  in  Virginia  (Marion 
Sunshine-Henry  I.  Marshall) .  .De  Los  Becker  10 

17953  What  a  Wonderful  Mother  You'd  Be  (Joe  Good- 

win-Al.  Piantadosi)  Henry  Burr    10  S8551 

In  the  Glory  of  the  Moonlight  (Strolling  Along) 

(Percy  Wenrich)   Sterling  Trio    10  87215 

17955  When  You're  Down  in  Louisville  (Call  on  Me) 

(Irving  Berlin)   Collins  and  Harlan  10 

If  You've  Got  a  Little  Bit  (Hang  on  to  It,  It's  87'214 
Hard  to  Get  a  Little  Bit  More)    (Ed.  Rose- 
Abe  Olman)   Arthur  Collins  10 

17S26  Some  Little  Bug  is  Going  to  Find  You   (Food  64546 
Song   from   "Alone   at   Last")  (Atwell-Burt- 

Hein)   Billy  Murray    10  64518 

If  War  is  What  Sherman  Said  It  Was  (Andrew 

B.  Sterling-Albert  Gumble)  Billy  Murray  10 

HAWAIIAN  SELECTIONS.  64531 
17S63  My    Hula    Love  —  Medley    March  (Hawaiian 

Guitars)  Pale  K.  Lua- David  K.  Kaili,  64544 

of  the  Irene  West  Royal  Hawaiians  10 

Kawaihua  Waltz    (Hawaiian  Guitars)  

Pale  K.  Lua-David  K.  Kaili, 
of  the  Irene  West  Royal  Hawaiians    10  64547 
DANCE  RECORDS. 

35521  Stop,  Look  and  Listen — Medley  Fox  Trot.  In- 

troducing "I  Love  a  Piano,"  "That  Hula  87226 
Hula,"  "The  Girl  on  the  Magazine,"  "When  I 

Get  Back  to  the   U.  S.  A."  

Victor  Military  Band    12  87233 
When  Old  Bill  Bailey  Plays  the  Ukulele— Med- 
ley  One-step.      Introducing  "When   Old  Bill 
Bailey  Plays   the   Ukulele/'    "Oh,   Oh,  She's 
Breaking  My  Heart,"  "If  You  Only  Had  My  64545 
Disposition"  Victor  Military  Band  12 

35522  A  Little  Bit  of  Heaven — Medley  Waltz.  Intro- 

ducing "A  Little  Bit  of  Heaven,"  "Where  the 
River  Shannon  Flows,"  "She's  the  Daughter 
of  Mother  Machree,"  "When  Irish  Eyes  are 
Smiling,"  "Mother  Machree,'    "My  Wild  Irish 

Rose"   Victory  Military  Band  12 

Molly,  Dear,  It's  You  I'm  After — Medley  One-  2822o 
step.      Introducing  "Molly  Dear,"  "The  Wed- 
ding  of   the   Sunshine   and   the   Rose,"  "The 

Sweetest  Girl  in  Monterey"   28224 

Victor  Military  Band  12 

35523  The  Waltz  We  Love — Waltz  (La  valse  que  nous 

aimons)    (Armand  Vecsey)  

Victory  Dance  Orchestra    12  2817 
Underneath  the  Stars — Medley  Fox  Trot.  Intro- 
ducing "In  Old  Madeira"    2819 

Victor  Dance  Orchestra  12 
SACRED  NUMBERS. 
17S48  Nearer  My  God  to  Thee  (L.  Mason)  (P.  Conway.  •  2'99 

Director)   Conway's  Band  10 

Onward  Christian  Soldiers  (Sir  Arthur  Sullivan) 

(Patrick  Conway,  Director)  Conway's  Band  10 

17940  The  Homeland   (Hymn  by  Rev.  H.  R.  Haweis  2814 

and  Geo.  C.  Stebbins)  

Mr.  and  Mrs.  Wm.  Wheeler  10 

My  Jesus  as  Thou  Wilt  (Weber-Schmolke)   2S00 

Mr.  and  Mrs.  Wm.  Wheeler  10 
35519  Hvmns  of  Praise — No.  1.     Introducing:  Chorus  2802 
"Oh,  Come,  All  Ye  Faithful"  (Portugal) ;  Solo 
and  Chorus,  "Lead  Kindly  Light"  (Dykes); 
Quartet,  "Rock  of  Ages"  (Hastings);  Chorus,  2811 
"Holy,  Holy,  Holy"  (Hopkins);   Chorus,  "On- 
ward Christian  Soldiers"  (Sullivan)  

Victor  Mixed  Chorus  12 
Hymns  of  Praise — No.  2.    Introducing:    Chorus,  2806 
"All  Hail  the  Power  of  Jesus  Name";  Solo, 
"Abide  with  Me";    Solo  and  Chorus,  "Jesus 
Lover  of  My  Soul"  (Marsh);  Quartet,  "Nearer 
My  God  to  Thee"  (Mason) ;  Chorus,  Doxology.  2820 
"Praise  God  from  Whom  All  Blessings  Flow" 

Victor  Mixed  Chorus  12 
STANDARD  SELECTIONS.  2813 

17933  Tuanita   (Mrs.  Norton)  Alan  Turner  10 

'Tis  Not  True  (Non  e  ver)  (Tito  Mattei)  

Alan  Turner    10  2816 

17951  Forget  Me  Not — Intermezzo  (Allan  Macbeth,  Op. 

22).     Violin,  'cello  and  harp. ..  .Venetian  Trio    10  2803 
To  You — Waltz  Serenade  (An  dich!)  (Alphons 
Czibulka,  Op.  390).    Violin,  'cello  and  harp... 

Venetian  Trio    10  2805 

35493  Egmont  Overture  (Beethoven)  

Victor  Concert  Orchestra  12 

Marche  Militaire  (Op.  51.  No.  1)  (Schubert)  

Victor  Concert  Orchestra    12  2810 
HUMOROUS  SPECIALTIES. 
17931  Moving    Pictures    at    Pun'kin    Centre    (Rural  2807 

Comedy)   Cal  Stewart  10 

Old  Country  Fiddler  and  the  Book  Agent  (Rural  2801 

Monologue  with  Violin  Specialty)  *  

Charles  Ross  Taggart    10  2808 

17952  Good  Scout — One-step  (Mel  B.  Kaufman)  Banjo 

with  orch  Vess  L.  Ossman  10 

Universal  Fox  Trot  (Joe  Rosey)  Banjo  with  orch.  2815 

Vess  L.  Ossman  10 
MUSICAL  COMEDY  HITS  OF  THE  MONTH.  2812 

17954  Kiss  Me  Again,  from  "Mile.  Modiste"  (Henry  2804 

Blossom-Victor  Herbert)   Alice  Green  10 

Rackety  Coo!   from  "Katinka"  (Otto  Hauerbach- 

Rudolf  Friml)   Alice  Green    10  2798 

17945  The  Girl  on  the  Magazine,  from  "Stop.  Look  and 

Listen"  (Irving  Berlin)   ..Harry  Macdonough  10 
I  Love  a  Piano,  from  "Stop,  Look  and  Listen"  2809 

(Irving  Berlin)   Billy  Murray  10 

BLUE  LABEL   RECORDS.  2818 
45075  The  Slumber  Boat  (Alice  C.  D.  Riley-Jessie  Gay- 

nor)   Christine  Miller  10 

Absent  (Catherine  Y.  Glenn-J.  W.  Metcalf)   2821 

Christine  Miller  10 
55067  Die  Meistersinger — Prize  Song  (Wagner).  'Cello 


with  orch.  accomp  Beatrice  Harrison 

Ave  Maria  (Schubert)  (Op.  52,  No.  4).  'Cello 

with  string  quartet  and  harp. Beatrice  Harrison 
ragliacci— Prologue    (Act  I)    (Leoncavallo)  In 

Italian  .   Reinald  Werrenrath 

Carmen— Chanson  du  Toreador  (Toreador  Song) 

(Act  II)  (Bizet).  In  French,  with  chorus...  . 
,r  _  Reinald  Werrenrath 

Mavourneen  Roamm'   (Gordon  Johnstone  -  Mac- 

Tuene  0]NeiI»   Lambert  Murphy 

I  he  Sunshine  of  Your  Smile  (Leonard  Cooke- 

1-lll'an  Ray)   Lambert  Murphy 

NEW  EDUCATIONAL  RECORDS 
(l)Menuett     (Gluck),     (2)  Menuett  (Mozart), 

from    'Don  Giovanni"    Bell  Solo  with  orch. 

accomp..    William  H.  Reitz 

(1)  Gavotte  (  Les  Petits  Riens")   (Mozart)  (2) 

Gavotte  (Gretry).    Xylophone  Solo  with  orch. 

accomp.  William  H.  Reitz 

Go  to  Sleep,  My  Dusky  Babv  (Dvorak's  "Humor- 

esque     arranged   by   Frank  R.    Rix)    (A.  S 

Barnes  Co.,  Publishers)  .' 

Olive  Kline-Elsie  Baker-Marguerite  Du'n'lap 

Rockm    Time   (Gertrude  L.  Knox)  

Olive  Kline-Elsie  Baker-Marguerite  Dunlap 
Quartet  for  strings— Molto  Lento,  from  Spharen- 

musik,  Op.  17,  No.  2  (Rubinstein)  

_            .    _     .                  Victor  String  Quartet 
yuartet  m  C  minor — Scherzo,  from  String  Quar- 
tet, Op.  18,  No.  4  (Beethoven)  

_„  Victor  String  Quartet 

RED  SEAL  RECORDS.  " 
Annie  Laurie  (Douglas-Scott).    Soprano  Solo  in 

English  Nellie  Melba 

Slovacka  Pisen  (Old  Slav  Melody)   (Words  by 

Mme.  Destmn).    Soprano  Solo  in  Bohemian.  . 
■  Emmy  Destinn 

Wiegenhed  (Cradle  Song)  (Op  49,  No.  4)  (Jo- 
hannes Brahms).    Contralto  Solo,  in  German. 

Ernestine  Schumann-Heink 
horgotten    (Eugene    Cowles).      Tenor   Solo  in 

English  John  McCormack 

Andantino,   from   2d    Sonata,    Op.   42,   Book  1, 

No.  2  (Max  Reger)  Violin  Solo  unaccomp. .. 

Efrem  Zimbalist 

Santa  Lucia  (Neapolitan  Folk  song)  Tenor  Solo, 
in  Italian  George  Hamlin 

Cavalleria  Rusticana — Siciliana  (Thy  Lips  Like 
Crimson  Berries)     (Mascagni).    Tenor  Solo,  in 

Italian;  harp  by  Francis  J.  Lapitino)  

Giovanni  Martinelli 

Rondino  (On  a  Theme  by  Beethoven)  (Fritz 
Kreisler).  Violin  Solo;  pianoforte  by  W.  H. 
Golde  Mischa  Elman 

Treue  Liebe   (True   Love)    (Friedrich  Kiicken) 

Soprano  and  Tenor  Duet,  in  German  

Alma  Gluck  and  Paul  Reimers 

Calm  as  the  Night  (Still  wie  die  Nacht)  (Alice 
Mattulath-Carl  Bohm).    Tenor  Solo  in  English, 
with    violin   accomp.;    pianoforte   by  Ludwig 
Schwat  John  McCormack-Fritz  Kreisler 

The  Ninety  and  Nine  (Gospel  Hymn)  (E.  C. 
Clephane-Ira  D.  Sanky).  Tenor  Solo,  in  Eng- 
lish Evan  Williams 


12 


12 
12 


12 


10 


10 


10 
10 


12 


12 


10 
10 


10 


10 


10 


111 


No. 


DOUBLE  DISC  RECORDS. 
Popular  Hits  of  the  Month. 


Size- 


LO 


LATEST  EDISON  AMBEROL  RECORDS. 

CONCERT  LIST. 
I  Am  a  Roamer  Bold — Son  and  Stranger  (Men- 
delssohn).    Bass  Solo,  orch.  accomp  

Arthur  Middleton 
La  Vierge  a  la  Creche  (A.  Perilhou).  Soprano 

Solo  in  French,  orch.  accomp  Alice  Verlet 

REGULAR  LIST. 
Hits  of  To-Day. 
Along  the  Rocky  Road  to  Dublin    (Bert  Grant). 

Male  Voices,  orch.  accomp  Fremier  Quartet 

Back  Home  in  Tennessee  (Walter  Donaldson). 

Tenor  Solo,  orch.  accomp  

George  Wilton  Ballard  and  Chorus 
I'd  Rather  be  a  Lamppost  on  Old  Broadway — 
Hip-Hip     Hooray — New     York  Hippodrome 
(Benj.  Hapgood  Burt).    Tenor  Solo,  orch.  ac- 
comp Billy  Murray 

M-O-T-H-E-R  (A  Word  that  Means  the  World 
to  Me)    (Theodore  Morse).    Tenor  Solo,  orch. 

accomp  George  Wilton  Ballard 

Pretty  Edelweiss — Alone  at  Last  (Franz  Lehar). 

Soprano  Solo,  orch.  accomp  Mary  Carson 

Sometimes  the  Dream  Comes  True — He  Comes 
Up   Smiling    (Ted   D.   Ward).     Tenor  Solo. 

orch.  accomp  Walter  Van  Brunt 

There's  a  Little  Lane  Without  a  Turning  (On  the 
Way   to   Home,   Sweet   Home)      (George  W. 

Meyer).     Tenor  Solo,  orch.  accomp  

George  Wilton  Ballard  and  Chorus 
Young  America,  We're  Strong  for  You  (William 

McKenna).    Tenor  Solo,  orch.  accomp  

Irving  Kaufman  and  Chorus 
Songs  and  'Ballads. 
Help  the  Other  Fellow  (Louis  Iungerich  Mat- 
thews).   Male  Voices,  orch.  accomp  

Knickerbocker  Quartet 
Mister   Silver  Moon    (Arthur  H.  Weberbauer). 

Soprano  and  Tenor  Duet,  orch.  accomp  

Gladys  Rice  and  Irving  Kaufman 
My  Sweet  Little  Colleen  (A.  C.  Maurice.)  Tenor 

Solo,  orch.  accomp  Walter  Van  Brunt 

Nightingale  Song  (You  Remember,  Love)  (Carl 

Zeller).    Contralto  Solo,  orch.  accomp  

Helen  Clark  and  Chorus 
She's  the  Daughter  of  Mother  Machree  (Ernest 

R.  Ball).    Tenor  Solo,  orch.  accomp  

Burton  Lenihan 

Bands  and  Orchestras. 

Ben  Hur  Chariot  Race  March  (E.  T.  Paull)  

New  York  Military  Band 
Bridal  Blushes  Waltz  (Johann  C.  Schmid).  For 

dancing   Taudas'  Society  Orchestra 

Cuddles — Characteristic  (William  H.  Penn)  

Sodero's  Band 
Morning,  Noon  and  Night  in  Vienna  Overture 
(F.  von  Suppe) ...  .American  Symphony  Orchestra 
Humorous  Selections. 

Cohen   at  the  Telephone — Monologue  

George  L.  Thompson 
Henry  and  Hank  at  the  Levee.  .  .  .Kaufman  Brothers 
Henry     Gibson's    Narrow     Escape  —  Vaudeville 

Sketch  Billy   Golden   and  James  Marlowe 

Old  Favorites. 
Abide  with  Me  (Wm.  H.  Monk).    Soprano  and 

Baritone  Duet.  orch.  accomp  

Elizabeth  Spencer  and  Thomas  Chalmers 
Medley  of  J.  K.  Emmett's  Yodel  Songs.  Orch. 

accomp  George  P.  Watson 

Melody  in  F  (A.  Rubinstein).   Violin  Solo,  orch. 

accomp  Isidore  Moskowitz 

SPECIAL  CANADIAN  RECORDS. 
Allies'    March   to   Freedom    (F.    Paolo  Tosti). 

Tenor  Solo,  orch.  accomp  

George  Wilton  Ballard  and  Male  Chorus 


In 


10 


10 
10 


10 


10 


10 


A1918  Schmaltz's  German  Band  (Dave  Reed).  Orch.' 

w-^01??-    '^ -V Peerless  Quartet  10 
With   Her   Do-re-mi-fa-sol-la-si   and   do  (Dave 
Keed).     Baritone  and  Terfor  Duet,  orch.  ac- 

Atqiq  An?"&  ••^••',V, Collins  and  Harlan 

A1919  And  the  Great  Big  World  Went  'Round  and 
Round  (H.  Von  Tilzer).    Baritone  and  Tenor 

Tf  v  ''.  on£-  accomP  Collins  and  Harlan 

If  You  ve  Got  a  Little  Bit  Hang  On  To  It  (It's 
Hard  to  Get  a  Little  Bit  More)  (Abe  Olman) 

41Q9-  r>iT>ar^e  ^°,Io'TT0Tch4,  acc°mP-- -Arthur  Collins 
A1925  Oh!    Oh!    Oh!   He's  Breaking  My  Heart  (Moe- 

bus).       Soprano  Solo,  orch.  accomp  

n    »    r   ,  ...  Margaret  Farrell 

Ghost  of  the  Terrible  Blues  (Von  Tilzer).  Orch 

,,„,.  wWu'-V.-V",;  Peerless  Quartet 

A1924  We  11  Build  a  Little  Home  in  the  U.  S  A.  (El- 
bert).     Tenor   and   Baritone  Solo,   orch  ac- 
comp.        James  Reed  and  James  F.  Harrison 
Good  Old  Days  Back  Home  (Monaco).  Tenor 

ht     Tet'j orch/  a,ccomP  Campbell  and  Burr 

A1921  My  Lady  of  the  Telephone    (Gilbert).  Tenor 
Solo,  orch.  accomp. S.  Ash  and  Mixed  Quintet 
Are  You  From  Dixie?  (Cobb).    Orch.  accomp... 
*mr,n  nn       t  .    ^           „               Peerless  Quartet 
A1922  When  It  s  Orange  Blossom  Time  in  Loveland 
(Lange).     Counter-Tenor  Solo,  orch.  accomp. 
.„     ,                          Manuel  Romain 
What  a  Wonderful  Mother  You'd  Be  (Pianta- 
dosi).   Counter-Tenor  Solo,  orch.  accomp  

,,.„  »-  ,         .  Manuel  Romain 

A1923  Memories  (Egbert  Van  Alstyne).    Tenor  Solo 

„or^-  ?cc?mE-   Harry  McClaskey 

My  Mother  s  Rosary  (Meyer).  Tenor  Solo,  orch 

4lno„  MaecomuP'  W  \                       Ha"y  McClaskey 
A1920  Along  the  Rocky  Road  to  Dublin  (Grant).  So- 
prano Solo,  orch.  accomp.  .Marguerite  Farrell 
He's  the  Son^  of  an  Irishman  (William  J.  Mc- 
Kenna).    Soprano  Solo,  orch.  accomp  

Marguerite  Farrell 
Dance  Records  of  the  Month. 
A5768  Remick  Medley  One-step  (Paley-Mellor,  Gifford 
Godfrey-Marshall).  Introducing  "She's  Good 
Enough  to  Be  Your  Baby's  Mother,"  and  (b) 
"Save  Your  Kisses  'Till  the  Boys  Come 
Home,"   (c)  "Loading  Up  the   Mandy  Lee" 

Prince's  Band 

Anchor  s   Aweigh    March    (Zimmerman). — One- 

„  step  Prince's  Band 

A5772  St.  Louis  Blues  (Handy) — Fox  Thot  

„   .    .  Prince's  Band 

The  Hesitating  Blues  (Handy). — Fox  Trot  

Prince's  Band 

A5771  Waters  of  Venice  (Von  Tilzer)— Waltz  

Prince's  Orchestra 

Bridal  Blushes  (Schmid)— Waltz  

Prince's  Orchestra 

A5770  Sooner  or  Later  (Olman  and  Le  Boi) — Fox- 
Trot.  Introducing  "Bring  Along  Your  Danc- 
ing Shoes"   Prince's  Band 

Flower  Garden  Ball  (Schwartz — Fox  Trot  

Prince's  Band 

A5769  Love  s  Illusion   (Bonnani) — Tango  

Prince's  Band 

Caught  in  the  Net  (King) — Three-step  

Prince's  Band 
Typical  Humor  of  Billy  Williams. 
A1910  Don't  Go  Out  With   Him  To-Night  (Williams 

and  Godfrey).     Comedian  Sketch  

Billy  Williams 

Molly  Mclntyre  (Williams  and  Godfrey).  Come- 
dian  Sketch  Billy  Williams 

Brilliant  Performances  of  Orchestral  Overtures 

A5762  Overture  "Stradella"  (Flotow).     Part  1  

Prince's  Orchestra 

Overture  "Stradella"   (Flotow).     Part  2  

Prince's  Orchestra 

A5763  Overture  "Pique  Dame"  (Von  Suppe).    Part  1. 

Prince's  Orchestra 
Overture  "Pique  Dame"  (Von  Suppe).    Part  2. 

Prince's  Orchestra 

A5765  Overture  to  William  Tell  (Rossini).    Part  1.  At 

Dawn  Prince's  Orchestra 

Overture  to  William  Tell  (Rossini).  Part  2.  The 

Storm  Prince's  Orchestra 

A5764  Overture  to  William  Tell  (Rossini).  Part  3.  The 

Calm  Prince's  Orchestra 

Overture  to  William  Tell  (Rossini).  Part  4.  Fi- 
nale. Prince's  Orchestra 

English  Gems  by  English  Tenor. 
A5767  Once  Again  (Sullivan).    Tenor  Solo,  orch.  ac- 
comp Morgan  Kingston 

Roses  (Adams).    Tenor  Solo,  orch.  accomp  

Morgan  Kingston 
BLUE-LABEL  DOUBLE-DISC  RECORDS. 
A1926  Some  Little  Bug  is  Going  to  Find  You  (Hein). 

Musical  Monologue,  orch.  accomp  

Roy  Atwell 

It's  an  Awful  Thing  to  Not  Know  Where  You 
Are  (Hein).  Musical  Monologue,  orch.  ac- 
comp Roy  Atwell 

A1907  Song  Without  Words   (Tschaikowski).  Flute, 

'cello  and  harp  trio  Trio  de  Lutece 

Serenade  (Widor).    Flute,  'cello  and  harp  trio. 

Trio  de  Lutece 

A1915  Old  Folks  at  Home  (Foster).    'Cello,  violin  and 

piano  Taylor  Trio 

My  Old  Kentucky  Home  (Foster).  'Cello,  vio- 
lin and  piano   Taylor  Trio 

A1913  When  You  and  I  Were  Young.  Maggie  (Butter- 
field).     Tenor  Solo,  orch.  accomp  

Harry  McClaskey 
The  Gypsy's  Warning  (Henry  A.  Coard).  Tenor 

Solo,  orch.  accomp  Harry  McClaskey 

A1912  At  Parting  (J.  H.  Rogers)  

Columbia  Stellar  Quartet 

Sing  Me  to  Sleep  (Greene)  

Columbia  Stellar  Quartet 

A1916  A  Little  Bit  of  Heaven  (Brennan  and  Ball)  

Broadway  Quartet 
Where  the  River  Shannon  Flows  (Russell).     .  - 

Broadway  Quartet 

A1914  Second   Regiment   Connecticut   National  Guard 

March   (Reeves)  Prince's  Band 

Washington  Post  March  (Sousa) .  .Prince's  Band 
A1909  Samuel    (Turst).     Song  Monologue,   orch.  ac- 
comp Bert  Williams 

Evervbody   (Williams).     Song  Monologue,  orch. 

accomp  Bert  Williams 

A1908  Casey's    Description    of   His    Flight.  Comedy 

Monologue  Michael  Casey 

Casey  Taking  the  Census.    Comedv  Monologue. 

Michael  Casey 

A1911  P   S.,  Mr.  Tohnson  Sends  Best  Regards  (Geo. 

'M.  Cohan).     Tenor  Solo,  orch.  accomp  

George  H.  O'Connor 
Loading  Up  the  Mandy  Lee  (H.  I.  Marshall). 
Tenor  Solo,  orch.  accomp. ..  Geo.  H.  O'Connor  10 


12 


12 


12 


12 


10 


10 


THE  TALKING  MACHINE  WORLD. 


81 


/*N  ESTABLISHED   AND  SUCCESSFUL 
/%   TALKING  MACHINE  LOCATION  FOR 
XJl.  RENT  in  the  FIFTH  AVENUE  BUILDING, 
which  faces  Madison  Square,  at  the  Junction 
of  Fifth  Avenue,  Broadway  and  Twenty-third 
Street. 

THE  STORE  at  Number  Nine  West  Twenty- 
third  Street,  with  show  windows  on  the  Fifth 
Avenue  Building  Arcade  as  well  as  on  the  street, 
IS  FOR  RENT. 

The  Fifth  Avenue  Building  is  managed  by  its 
owners,  with  whom  negotiations  can  be  made 
direct  at  their  office  in  the  building. 

The  Fifth  Avenue  Building  Company 


A1917 

A1904 
A1906 

A1905 
A5761 

A5735 
A1862 

A5766 


Irish  Jigs.  Connaught  Men's  Ramble.  Accor- 
deon  Solo  John  J.  Kimmel 

Irish  Reels.  Mason's  Apron  and  Cuckoo's  Nest. 
Accordeon  Solo  John  J.  Kimmel 

Meleana.     In  Hawaiian;   ukulele  accomp.  

David  Kaili  and  Chorus 

Constancy.     Ukulele  Solo  Palie  K  Lua 

Native  of  Vienna  Waltz  (Strauss)  

Royal  Marimba  Band 

Herrerin  Two-step  (Pineda)  

Royal  Marimba  Band 

Cuddles  (Penn)   Prince's  Orchestra 

How  Beautiful  Art  Thou  (Bonincontro)  

Prince's  Orchestra 

Tannhauser    (Wagner).      Processional  March, 

"Hail!   Bright  Abode."    Orch.  accomp  

Columbia  Opera  Churus 

Lohengrin    (Wagner).     Bridal   Chorus.  Orch. 

accomp  Columbia  Opera  Chorus 

Old  German  Folk  Songs  by  Karl  lorn. 

Der  Rattenfanger  Von  Hammeln  (The  Pied 
Piper  of  Hamlin)  (Nuendorff).  Tenor  Solo, 
in  German,  orch.  accomp  Karl  Jorn 

Abschied  (Old  Netherlands  Folk-Song).  Tenor 
Solo,  in  German,  orch.  accomp  Karl  Jorn 

Annchen  Von  Tharau  (Annie  of  Tharau).  Tenor 
Solo,  in  German,  orch.  accomp  Karl  Jorn 

Lorelei  (Loreley).    Tenor  Solo,  in  German,  orch. 

accomp  Karl  Jorn 

SYMPHONY  DOUBLE-DISC  RECORD. 

Oscar  S eagle  Renders  Two  Sacred  Selections. 

Lead  Kindly  Light  (John  Dykes).  Baritone 
Solo,  orch.  accomp  Oscar  Seagle 

Nearer,  My  God,  to  Thee  (Lowell  Mason).  Bari- 
tone Solo,  orch.  accomp  

Oscar  Seagle  and  Columbia  Stellar  Quartet 


10 
10 


10 
10 


lu 

10 


10 


12 
12 


12 
10 


12 


NEW  EDISON  DIAMOND  DISC  RECORDS. 

50308  That's  the  Song  of   Songs  for  Me  (Osborne). 

Tenor  Solo  Walter  Van  Brunt  and  Chorus 

We'll  Have  a  Jubilee  in  My  Old  Kentucky  Home 

(Donaldson).     Tenor  Solo  

Billy  Murray  and  Chorus 

50315  Piney  Ridge  (Mohr).     Tenor  and  Bass  Duet  

Harry  Mayo  and  Harrv  Tally 
When  Old  Bill  Bailey  Plays  the  Ukulele  (McCar- 

ron  and  Vincent).     Tenor  Solo  

Billy  Murray  and  Chorus 

50316  All  Aboard  for  the  County  Fair — Rube  Sketch.. 

Harlan  E.  Knight  and  Company 
Daybreak  at  Calamity  Farm — Barnyard  Sketch. . . 

Gilbert  Girard  and  Company 

50317  I'd  Rather  be  a  Lamp-Post  on  Old  Broadway — 

Hip,  Hip,  Hooray  (Burt).  Tenor  Solo  

Billy  Murray 
My  Fox  Trot  Wedding  Day — Hip,  Hip,  Hooray 
(Burt).    Tenor  Solo   Irving  Kaufman 

50318  Sometimes  the  Dream  Comes  True — He  Comes 

Up  Smiling  (Ward).     Tenor  Solo  

Walter  Van  Brunt 
There's  a  Little  Lane  Without  a  Turning  (On 
the   Way  to  Home,   Sweet   Home)  (Meyer). 
Tenor  Solo  ....George  Wilton  Ballard  and  Chorus 

50319  Blue- White   March  (Schmidt)  

New  York  Military  Band 

Kaiser  Friedrich  March  (Friedmann)  

New  York  Military  Band 

50320  Battle  of  the  Nations — Descriptive  (Paull)  

New  York  Military  Band 

On,  Wisconsin!    March  (Purdy)  

New  York  Military  Band 

50321  Cohen  Owes  Me  Ninety-Seven  Dollars  (Berlin) 

— Comic  Song   Maurice  Burkhart 

Henry  Gibson's  Narrow  Escape — Negro  Sketch. 

Billy  Golden  and  James  Marlowe 


50322 

50323 
50324 

80255 

S0260 
S02S1 

802S2 
S02S3 
802S4 
80285 

80286 
S2099 


Young  America  (We're  Strong  for  You)  (Mc- 
Kenna).  Tenor  Solo.  .Irving  Kaufman  and  Chorus 

Molly,  Dear,  It's  You  I'm  After  (Pether).  Tenor 
Solo   Walter  Van  Brunt  and  Chorus 

Amina — Egyptian  Serenade  (Lincke).-Sodero's  Band 

Ciribiribin  (Pestalozza)   Sodero's  Band 

Ballymooney  and  Biddy  McGee  (Lowry).  Tenor 
Solo   Billy  Murray  and  Chorus 

I'm  Looking  for  Antone  (Piantadosi) .  Rhoda  Bernard 

When  Irish  Eyes  are  Smiling  (Ball).  Tenor 
Solo  Walter  Van  Brunt 

Where  the  River  Shannon  Flows  (Russell). 
Tenor  Solo  Walter  Van  Brunt  and  Chorus 

O  patria  mia  (My  Native  Land) — Aida  (Verdi). 
Soprano  Solo  in  Italian  Marie  Rappold 

Explanatory  Talk  for  O  patria  mia. 

Chin-Chin — Hip,  Hip,  H°°ray  (Brown).  Tenor 

and  Soprano  Duet  

Burton  Lenihan,  Gladys  Rice  and  Chorus 

In  the  Land  of  Lorraine — Two  is  Company  (Bri- 
quet and  Philipp).    Baritone  Solo  F.  Wheeler 

Iolanthe  Airs — No.  1  (Gilbert-Sullivan)  

New  York  Light  Opera  Co. 

Iolanthe  Airs — No.  2  (Gilbert-Sullivan)  

New  York  Light  Opera  Co. 

My  Bugler  Boy  (Darewski).    Contralto  Solo... 

Helen  Clark 

'Til  the  Boys  Come  Home  (Novello).  Baritone 

Solo  Frederick  Wheeler  and  Male  Chorus 

Selections  from  The  Dollar  Princess  (Fall)  

American  Symphony  Orchestra 

Woodland  Songsters — Waltz  (Ziehrer)  

American  Symphony  Orchestra 
Love's  Garden  of  Roses  (Wood).    Tenor  Solo. 

Reed  Miller 

Temptation  Waltz,  from  "The  Girl  Who  Smiles" 
(Briquet  and  Philipp).    Soprano  and  Baritone 

Duet  

Elizabeth  Spencer,  Jos.  A.  Phillips  and  Chorus 

Holy  City  (Adams).  Tenor  Solo  ..Hardy  Williamson 

Rock  of  Ages  (Hastings).    Mixed  Voices  

Metropolitan  Quartet 
Pleurez!  pleurez,  mes  yeux!  (Weep,  Weep,  Mine 
Eyes) — Le  Cid  (Massenet)     Soprano  Solo,  in 

French  Julia  Heinridi 

Explanatory  talk  for  Pleurez!  pleurez,  mes  yeux! 
Bonnie  Sweet  Lassie  (Gilbert).    Soprano  Solo... 

Anna  Case 

Explanatory  talk  for  Bonnie  Sweet  Lassie. 


NEW  OPERAPHONE  RECORDS. 

1037  Oh,   Promise  Me,   from   "Robin   Hood."  Tenor 

Solo  Mr.  Pinkney 

American  Patrol   Operaphone  Band 

1038  If  the  World   Should   End  To-Morrow,    I'd  Be 

To-Night- With  You.     Bass  Solo  Mr.  Walker 

Down  South  (Negro  Sketch)  Operaphone  Band 

1039  Good-Bye   (Tosti).     Tenor   Solo  Mr.  Pinkney 

Jolly    Fellows    (Descriptive)  (Volistedt)  

Operaphone  Band 

1040  Peer  Gynt— Suite  Part  1.    "Morning"  (Grieg) . . 

Concert  Band 
Peer  Gynt— Suite  Part  2,  "The  Death  of  Asa".. 

Concert  Band 

1041  Keep  the  Home  Fires  Burning.     Paritone  Solo 

Mr.  Hall 

Mignon  Overture   Co,n,cerUBa"d 

1042  Amarella— Waltz  Song.     Tenor  Solo.  ..  .  .  .Mr.  Martin 

Kiss  Me  Again,  from  "Mile.  Modiste"  (Herbert) 

Concert  Orchestra 

1043  Silver  Threads  Among  the  Gold.  TenorJ|°1°Q.(:'0"nnell 
Procession  of  Bacchus  Concert' Orchestra 


1044  Mother  Machree.    Tenor  Solo. .  .Charles  W.  Harrison 
Madrigale  (Simmonette)   String  Orchestra 

1045  America,  I  Love  You.    Tenor  Solo..... Mr.  O'Connell 
'A  Frangesa — One-step   Concert  Orchestra 

1046  Celesta  Aida.     Tenor  Solo  Mr.  Gardner 

Last  Slumber  of  the  Virgin  (Massenet)  

String  Orchestra 

1047  I'm  Not  Ashamed  of  You  Molly.    Tenor  Solo... 

Mr.  Dupree 

The  Butterfly.     Duet  for  Flute  and  Clarinet....  

1048  Fox  Trot  (Pryor)  Operaphone  Band 

Dreams  of  Childhood — Waltz  (Waldteufel)  

Concert  Orchestra 

1049  M-O-T-H-E-R.     Tenor  Solo  Mr.  O'Connell 

Sorella — One-step   Dance  Orchestra 

1050  The  Bandolero.     Baritone  Solo  Alan  Turner 

Thais— Meditation  (Massenet).  Violin,  with  strings 

and    harp    accomp  Landau 

1051  Kilima  Waltz.     Hawaiian  Guitar  Duet  

William  J.  Smith  and  Sam  Kiano 
Aloha  Oe — Medley  Waltz.    Hawaiian  Guitar  Duet. 

William  J.  Smith  and  Sam  Kiano 

1053  Parla  Waltz  (Arditi).    Soprano  Solo.   

Love's  Dream  After  the  Ball  (Czibulka)  

String  Quartet 

1054  Summer  Evening— Waltz  Dance  Orchestra 

Chinese  Blues— Fox  Trot  Dance  Orchestra 

1055  Heart  Bowed  Down.     Baritone  Solo  Alan  lurner 

Melody  in  F  (Rubinstein)  'Cello  Solo  Alschulter 

1056  Let  Me  Love  Thee  (Arditi)  Baritone  Solo .  .Mr.  Gilbert 
Serenade  (Pierne)  ■•■"StnnS  Quartet 

1057  One  Wonderful  Night  (You  Told  Me  Y  ou  Loved 

Me)     Duet   O  Connell  and  Bliss 

MapleLeaf  Forever.  Baritone  Solo.  ...Alan  Turner 
105S  Voice  of  Spring  (Strauss).     Soprano  Solo .... 

Canzonetta  Godard   •  -  String  Orchestra 

1059  Last  Rose  of  Summer      Soprano  Solo....  

Simple  Aveu  (Simple  Confession)  (1  home) .  .^.^  ^ 

1060  HULfsten"la_F°X  Tr0t'  !T./'S!OPbanrekoS£C 
Tesoro  Mio— Waltz   Dance  Orchestra 


SOME  ORDER. 

J.  D.  Flowers,  a  wealthy  lumberman  of  Dothan, 
Ala.,  ordered  eight  Victrolas  within  a  period  of 
thirty  days  from  the  Dahlberg  Talking  Machine 
Co.,  of  Montgomery,  Ala.  Each  order  called  for 
$50  worth  of  records.  There  were  two  Victrola 
XVI's  and  six  Victrola  XIV's  in  the  order,  all  of 
them  to  be  used  as  Christmas  presents  to  his 
children.  Inlaid  in  gold  or  in  silver  on  the  top 
of  each  were  the  words,  ''Christmas.  1915.  From 
Father  and  Mother." 


DO  YOUR  PART  IN  SUPPORT  OF  PRICE 
MAINTENANCE.  GET  IN  COMMUNICATION 
WITH  YOUR  CONGRESSMAN  AND  SHOW 
HIM  WHY  THE  STEVENS  BILL  WILL  BE  A 
PROTECTION  TO  THE  PUBLIC  AS  WELL  AS 
TO  LEGITIMATE  INDUSTRIES. 

DO  IT  NOW! 


82 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 


Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 
EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

|VICTOR  DISTRIBUTORS 


Sherman, May  &  Go. 

San  Francisco.  Los  Angeles,  Portland,  Seattle,  Spokane 
PACIFIC  COAST  DISTRIBUTORS 

Vlotrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Helton  Band  Instruments 


DES  MOINES, 
IOWA 


Victor 
Distributors 

All  orders  shipped 
the  same  day  received 


Service  to  all  points 


OLIVER' 
D  I  T  S  O  N 
COMPANY 

BOSTON, 


Largest  VICTOR  Talking 
Machine  Distributors  East 
of  Chicago. 

Creators  of  **The  Fastest  Victor 
Service."  Let  as  tell  yon  more 
about  oar  service. 


The  Perry  B.  Whitsit  Co. 

DISTRIBUTORS  OF 

Victrolas  and  Victor  Records 


COLUMBUS,  OHIO 


SCHOOL  CONTEST  IN  FALL  RIVER. 

Diamond  Disc  Machine,  Worth  $250,  Given  to 
Winner  in  Voting  Contest — W.  D.  Wilmot 
Gives  Unexpected  Second  and  Third  Prizes. 


(Special  to  The  Talking  Machine  World.) 

Fall  River,  Mass.,  February  7. — The  Sacred 
Heart  School  here  won  a  first  prize  of  a  Diamond 
Disc  phonograph,  valued  at"$250,  in  a  voting  con- 
test originated  by  the  Evening  Herald.  The  win- 
ners rolled  up  a  total  of  nearly  55,000  votes,  which 
were  clipped  from  the  daily  issues  of  the  paper. 
The  votes  were  turned  in  to  W.  D.  Wilmot,  who 
has  the  Edison  agency  here,  and  after  the  prize 
winner  was  announced  Mr.  Wilmot  made  a  present 
of  a  $100  Diamond  Disc  phonograph  to  the  Susan 
H.  Wixon  School,  which  finished  second,  and  $50 
worth  of  records  to  the  Samuel  Watson  School, 
which  finished  third,  and  which  already  has  a 
phonograph.  Mr.  Wilmot  stated  that  the  second 
and  third  prizes,  which  were  entirely  unexpected  by 
their  recipients,  were  in  the  nature  of  a  New  Year's 


The  Chicago 
Edison  Jobber 

The  perfection  of  Musical 
Instruments— THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  adver- 
tising for  the  dealer  —  Our 
plan. 

The  Phonograph  Company 


229  So.  Wabash  Ave. 


CHICAGO 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 
We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  and  CHICAGO 

7  we  points  of  supply;  order  from  the  nearer. 


W.  J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR   &  EDISON 

Distributors 

Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


rHAT-TAN;  ^MwYov& 

i=tt  Sot 

3Dr 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 
RICHMOND,  VA. 


GATELY-HAIRE  CO.,  Inc. 

//  it's  Victor  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


Every  Jobber  in  this  country  should  be  represented  in  this  department.  The 
cost  is  slight  and  the  advantage  is  great.  Be  sure  and  have  your  card  in.  this 
department  of  the  Talking  Machine  World. 


present  from  him  to  the  schools,  in  recognition  of 
the  hard  efforts  that  they  had  put  forth  during  the 
contest. 


OHIOANS  PRAISE  EDISON. 

Thomas  Alva  Edison,  guest  of  honor  at  the 
annual  dinner  of  the  Ohio  Society  held  recently 
at  the  Waldorf-Astoria,  where  Buckeyes  dis- 
cussed preparedness,  was  lauded  for  his  achieve- 
ments by  all  the  speakers,  including  Josephus  Dan- 
iels, Secretary  of  the  Navy.  'Charles  P.  Bruch, 
president  of  the  society,  when  a  toast  was  drunk 
to  "the  Wizard  of  Menlo  Park,"  referred  to  him 
as  the  most  famous  man  in  the  world,  a  sentiment 
which  was  warmly  applauded  by  all  present. 


no  such  books  exist.  The  laws  of  that  country  are 
somewhat  adverse  to  such  publications  and  the  mer- 
cantile agencies  do  not  care  to  run  the  risk  of 
possible  suits  for  libel.  There  are  agencies,  how- 
ever, in  each  leading  city  which  supply  individual 
reports  upon  firms.  The  names  of  some  of  these 
agencies  and  the  rates  at  which  they  will  issue  com- 
plete reports  on  the  standing  of  different  houses 
are  on  file  in  the  office  of  the  association. 


The  Columbia  Phonograph  Co.  has  secured  a 
permit  for  alterations  to  its  store  front  at  25 
Church  street,  New  Haven,  Conn.  The  changes 
will  cost  $200  and  will  be  done  by  the  M.  J.  Gib- 
bud  Co.  Work  on  the  alterations  will  be  started 
immediately. 


CREDIT  RATINGS  IN  AUSTRALIA. 

Answering  an  inquiry  as  to  whether  or  not  there 
were  credit  agencies  in  Australia  publishing  books 
containing  commercial  ratings,  the  commercial  at- 
tache of  the  Department  of  Commerce  at  Mel- 
bourne reports  to  the  Merchants'  Association  that 


DO  IT  NOW!  DON'T  DELAY  PUTTING 
OFF  SEEING  YOUR  CONGRESSMAN  SO 
THAT  HE  MAY  KNOW  THAT  HE  WILL 
HAVE  YOUR  SUPPORT  IN  THE  ADVOCACY 
OF  THE  STEVENS  BILL.  GIVE  HIM  THE 
REASONS  WHY. 


44 


The  LATEST  in  the  World 


11 


CLEAift   AS  A 


LL 


Do  you  wish  the  last  word  in  talking  machines? 

IN  the  Sonora  is  built  everything  that  is  NEW  and 
practical  for  securing  the  best  in  music,  making  the 
SONORA  the  LAST  WORD  in  talking  machine 
construction  anywhere  in  the  world. 

Particular  attention  has  been  given  to  the  DESIGN  of 
Sonora  cabinets,  as  well  as  the  finishing  and  general 
construction.  Each  cabinet  is  finished  like  a  high- 
grade  piano,  with  a  brilliancy  of  appearance  that  stands 
out  in  striking  superiority  to  the 
average  run  of  phonograph  cabinets. 


Cabinets  are  all  equipped  with  the 
Sonora  Tone  Modifier,  enabling  con- 
trol of  tone  to  fit  the  size  of  the  room. 

Write  for  the  Special  Dealers9  Proposition 
for  1916,  and  secure  option  on  the  lucrative 
profits  from  your  city. 

SONORA  PHONOGRAPH  CORP'N,  Manufacturers 

GEO.  E.  BRIGHXSON,  President 

57  READE  STREET  NEW  YORK 


 DISTRIBUTORS  

C.  W.  SNOW  &  CO.,  Syracuse,  N.  Y.  W.  B.  GLYNN  PHARMACIST  CO.,  Saxtons  River,  Vt. 
SONORA  PHONOGRAPH  CO.,  344  Geary  St.,  San  Francisco,  Cal.  E.  S.  ADAMS,  Norwalk,  Conn. 

SONORA  PHONOGRAPH  CO.  of  Illinois,  305  So.  Wabash  Ave.,  Chicago 
L  MONTAGNES  &  CO.,  Ltd.,  Toronto,  Can.  PIERSOL  CARPET  CO.,  Lancaster,  Pa. 


"INVINCIBLE,"  $300.00 

(Construction  and  Design  Patented) 
Circassian  Walnut,  $50.00  extra. 

Golden,  Fumed  or  Early  English  Oak, 
Sheraton  Mahogany  or  Mahogany. 

12-in.  turntable.  Extra  heavy  triple- 
spring  Motor,  gold-plated,  playing  three- 
quarters  of  an  hour,  or  fifteen  10-inch 
records  in  one  winding.  Motor  meter. 
Spring  control.  Tone  Modifier.  Mul- 
ti-playing needle.  Sapphire  needle. 
Diamond  needle.  Automatic  starter 
and  stopper.  Equipment  for  playing  all 
makes  of  disc  records  in  the  world. 
Trimmings  gold-plated.  Envelope  filing 
system  with  capacity  for  110  Records. 

Dimensions:  Width,  2]  ^  in.  Height, 
42     in.    Depth,  21  %  in. 


THE  TALKING  MACHINE  WORLD. 


"A  Musical  Instrument,  Not  a  Mechanical 
Apparatus." — Germania  Herald,  Milwaukee. 


Why  the  distinction? 

Because  Thomas  A.  Edison  is  the  only 
man  who  knows  the  secrets  ofl  the  Re- 
Creation  of  musical  sound  and  these  he 
built  into  the 

New  Edison 
Diamond  Disc 
Phonograph 

— a  " musical  instrument"  in  the  highest 
sense  of  the  term.  An  instrument  that 
matches  the  human  voice  tone  for  tone 
—that  compares  its  Re- Creation  side  by 
side  with  the  creation  of  the  voice  itself. 


CHIPPENDALE 

Official  Laboratory  Model 


Edison  Tone  Test  Recitals  are  proving  to 
the  music  lover  that  the  human  voice  on 

the  Edison  is  human  and  instrumental  tones  are  Re-Created  with 
equal  faithfulness.  This  means  for  the  Edison  dealer  an  ever 
increasing  demand,  led  by  those  who  will  have  nothing  short 
of  perfection. 

For  dealer's  terms  address  us  or  the  jobber  in  the  list  below  nearest  you. 

THOMAS  A.  EDISON,  Inc.,  279  Lakeside  Ave.,  Orange,  N.  J. 

JOBBERS    OF    EDISON    PHONOGRAPHS   AND  RECORDS: 


CALIFORNIA 
Los  Angeles — Southern  California  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta— Phonographs,  Inc. 

ILLINOIS. 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp-Link  Phonograph  Co. 
IOWA 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

MAINE 
Bangor — Chandler  &  Co. 


NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of  Manhattan. 
Syracuse — Frank  E.  Bolway  &  Son. 
OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 
TEXAS 

Dallas — Texas-Oklahoma  Phonograph  Co. 
El  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.  of  Detroit. 


MINNESOTA 
Minneapolis— Laurence  H.  Lucker. 

MISSOURI 

Kansas  City — The  Phonograph  Co.  of  Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 

NEBRASKA 
Omaha — Shultz  Bros, 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.  W. 
Spokane— Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The  Phonograph  Co.  of  Milwaukee. 
CANADA 

Montreal— R.  S.  Williams  &  Sons  Co..  Ltd. 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co.,  Ltd. 
Calgary— R.  S.  Williams  &  Sons  Co.,  Ltd. 


VOL.  XII.    No.  3. 


SINGLE,  CO  PIU,  20  CKNT* 
PER  YXAR,   ONt  DOLLAR 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  March  15,  1916 


Entered  u  aecond-cias*  matter  May  2,  1»06,  at  the  post  office  at  New  York.  N.  Y..  under  the  act  of  Congreu  of  March  I,  1879. 


THE  INSTRUMENT  OF  QUALITY 


CLEAR  AS  A  BELL 


1.  Is  it  good? 

2.  Do  the  people  want  it? 

When  the  answer  to  these  two  questions  is  yes!  you've 
found  the  right  phonograph  to  sell. 

Investigate  the  Sonora. 

We  say  it  is  "THE  HIGHEST  CLASS  TALKING  MACHINE 
IN  THE  WORLD." 

Hear  it  and  find  out  why. 

Find  out  why  the  Jury  of  Awards  at  the  Panama-Pacific 
Exposition  "recommended  that  the  Sonora  Phonograph  be 
given  a  marking  for  tone  quality  higher  than  that  given  to 
any  other  phonograph  or  talking  machine." 

Find  out  why  our  capacity  is  taxed  to  the  utmost  to  fill  orders. 

Find  out  whether  it  is  possible  for  you  to  be  the  Sonora 
agent  in  your  territory. 

Write  us 

SONORA  PHONOGRAPH  CORPORATION 

GEORGE   E.   BRIGHTSON,  President 

General  Offices  and  Salesrooms: 
57  READE  STREET  NEW  YORK  CITY 


(Turn  to  the  next  COVER  page) 


The  Talking  Machine  World 


Vol  12.    No.  3.  New  York,  March  15,  1916. 


THE  TEST  OF  THE  TALKING  MACHINE  SALESMAN. 

Time  Is  Here  When  He  Is  Called  Upon  to  Make  Comparisons  Based  Upon  Accurate  Me- 
chanical Knowledge  of  Talking  Machine  Construction — The  Business  Sin  of  Uncer- 
tainty— Average  Salesman  Proves  Capable  of  Meeting  the  New  Situation  Successfully. 


The  problems  of  talking  machine  salesmanship 
are  not  lessening  with  the  increase  of  public  in- 
terest and  the  investment  of  capital.  On  the  other 
hand,  the  many  new  machines  in  the  field,  some 
selling  at  a  low  figure,  are  making  it  increasingly 
advisable  for  the  salesman  with  an  established 
house  to  study  the  basic  principles,  the  mechanism, 
the  selling  points,  not  only  of  his  machine,  but  of 
competing  makes  as  well. 

It  frequently  is  necessary  for  a  salesman  to 
answer  as  directly  as  possible  questions  such  as, 
"Why  is  your  motor  better  than  the  Blank 
motor?" — '"What  real  difference  does  the  size  of 
the  diaphragm  make?" — "Will  your  motor  run  as 

long  without  winding  as  the    motor?"  Not 

very  difficult  inquiries,  on  the  surface ;  but  it  may 
be  ventured  that  many  an  otherwise  efficient  talking 
machine  salesman  would  experience  some  difficulty 
in  answering  them  fully  on  the  basis  of  actual 
knowledge.  In  point  of  fact,  the  possibility  has 
been  proved  by  the  experience  of  careful,  want- 
to-know  buyers  who  investigate  several  makes 
before  selecting  a  machine.  These  buyers  find 
that  while  most  salesmen  can  demonstrate  their 
own  machines  effectively,  and  know  reasonably 
well  how  the  effects  are  mechanically  produced, 
when  it  comes  to  specific  statements  on  one 
feature  or  another  of  construction  which  may 
differentiate  a  $150  machine  from  a  $200  model 
of  the  same  make,  or  may  distinguish  one  make 
from  another  make,  they  show  hesitancy  or  cover 
incomplete  knowledge  with  generalization.  And 
while  such  generalizations  often  are  •  excusable  on 
the  ground  of  a  desire  to  avoid  comparisons  with 
competing  lines,  they  are  perhaps  more  often  due 
to  partial  ignorance.  When  a  customer  asks 
directly  why  one  machine  is  better  than  another, 
the  salesman  may,  with  perfect  business  propriety, 
answer  the  inquiry  as  put  to  him.  If  he  does  not 
feel  that  his  machine  is  superior  to  the  other  in 
any  one  particular,  it  is  his  privilege  to  extol  an- 
other feature  to  overbalance  the  comparative 
weakness;  but  with  a  keen  customer  in  hand  he 
will  gain  no  more  by  evading  the  question  than 
by  gratuitously  knocking  the  rival  make. 

The  Value  of  Certain  Knowledge. 

Possibly  the  worst  sin  of  business  ethics  that 
a  salesman  can  commit,  and  it  is  a  prevalent  sin, 
is  destructive  confession  of  a  competing  product 
concerning  which  his  knowledge  is  uncertain.  In 
the  constant  practice  of  the  art  of  convincing  a 
customer,  salesmen  are  too  apt  to  overlook  the 
distinction  between  argument  proper  and  argument 
plus  imagination.  If  a  customer  who  has  listened 
attentively  to  a  dissertation  on  faults  in  a  rival 
machine  concerning  which  he  has  asked 
questions,  goes  then  to  the  competing  company 
and  asks  for  a  thorough  demonstration,  obviously 
he  hears  a  story  quite  opposite  in  some  particulars. 
And  with  the  rival  machine  before  him,  his  eye 
astures  his  intelligence  that  the  first  salesman 
either  wilfully  misrepresented  or  displayed 
ignorance.  Whichever  it  may  have  been,  the 
customer  is  likely  to  look  with  more  favor  on  the 
criticized  machine,  and  even  if  his  ultimate  de- 
cision falls  on  the  first,  he  will  most  likely  pur- 
chase it  at  a  store  other  than  the  one  where  the 
salesman  misrepresented  the  competing  machine. 

Until  talking  machine  concerns  find  it  worth 
while  to  insist  that  their  salesmen  become  con- 
versant with  at  least  the  main  mechanical  and 
technical  features  of  rival  makes,  that  sort  of  back- 
and-forth  misrepresentation  is  bound  to  continue. 
Instruction  in  the  details  of  construction  of  the 
machine  they  are  to  handle  is  of  course  essential 
and  is  provided  for  by  any  concern  that  seriously 


enters  the  selling  field,  but  as  yet  it  appears  that 
even  the  large  organizations  have  not  arranged  to 
have  salesmen  understand  as  far  as  possible  the 
whole  field.  It  is  of  course  practically  impossible 
that  a  man  sell  and  study  simultaneously,  but  with 
sufficient  inducement  a  live  salesman  will  go  a  great 
deal  more  deeply  into  his  subject,  and  will  look 
around  a  great  deal  more  broadmindedly  than 
many  talking  machine  salesmen  apparently  are 
doing  to-day. 

Making  Clever  Comparisons. 
To  be  sure,  there  are  brilliant  exceptions ;  many 
of  them.  There  are  salesmen  in  New  York  talk- 
ing machine  stores  who,  without  the  least  in- 
tention to  knock  and  without  the  appearance  of 
knocking,  can  so  comprehensively  explain  before 
a  customer  the  principal  features  of  all  important 
machines  that  when  the  talk  is  concluded  the 
customer  feels  not  only  ready  for  and  receptive 
to  the  arguments  favoring  the  salesman's  own 
machine,  but  actually  prejudiced  from  a  personal 
standpoint  in  the  salesman's  favor.  Personality 
ought  not  to  sell  a  talking  machine  that  isn't  as 
good  as  another  at  the  same  price,  perhaps,  but 
when  much  may  be  said  on  both  sides  the  personal 
element  and  the  element  of  broad  knowledge  will, 
naturally,  help  the  salesman.  A  customer  can- 
not help  feeling  that  the  salesman  who  knows  the 
talking  machine  business  thoroughly  must  also 
know  his  personal  business  well  enough  to  have 
allied  himself  with  a  worth-while  house.  An 
accomplished,  fact-justified  salesman  can  talk 
intimately  of  a  dozen  competing  machines  in  com- 
parison with  his  own  and  give  not  the  slightest 
impression  of    destructive   criticism.     It   is  the 

E.  N.  SMITH  OPENS  NEW  STORE. 

Parkersburg  Music  Firm  Opens  Larger  Quar- 
ters in  Union  Truust  Building — Featuring 
the  Edison  and  Aeolian-Vocalion. 

(Special  to  The  Talking  Machine  World.) 

Parkersburg,  W.  Va.,  March  10. — The  Smith 
Music  Store  recently  moved  from  its  lower  Market 
street  quarters  to  a  new  and  larger  store  in  the 
Union  Trust  Building,  where  it  is  giving  special 
attention  to  the  Edison  Diamond  Disc  and  Aeolian- 
Vocalion  machines,  for  which  it  has  the  Parkers- 
burg agency.  The  new  store  is  beautifully  fur- 
nished and  decorated,  the  talking  machine  depart- 
ment being  located  on  the  right  of  the  piano 
department.  A  large  reception  booth  and  two  dem- 
onstration and  sales  booths  are  to  be  found  in  this 
department,  a  passageway  which  runs  the  entire 
length  of  the  three  booths  being  used  to  store  the 
supply  of  records.  In  front  of  the  booths  is  a 
miniature  garden,  with  a  porch  swing.  At  one  end 
is  a  large  plate  glass  mirror,  and  various  colored 
electric  lights  are  used  to  help  make  the  talking 
machine  department  attractive  as  well  as  useful. 

A  full  line  of  pianos  and  players  is  carried  by 
the  store,  separate  demonstration  rooms  being  pro- 
vided -  for  player  demonstrations.  A  large  over- 
head balcony,  capable  of  seating  a  large  audience,  is 
used  for .  talking  machine  recitals  and  tone  tests. 
The  proprietor  and  manager  of  the  store,  Edgar 
N.  Smith,  has  been  in  the  music  trade  in  Parkers- 
burg for  the  past  ten  years.  He  started  in  business 
in  a  store  on  Fourth  street,  shortly  afterward  mov- 
ing to  larger  quarters  on  Market  street.  His  trade 
eventually  grew  to  such  proportions  that  he  was 
forced  to  seek  a  more  commodious  store,  and  his 
latest  place  was  opened  last  month,  an  enormous 
crowd  attending  the  opening.  He  is  a  firm  believer 
in  the  value  of  publicity,  and  used  a  double  page 
spread  in  the  local  newspapers  to  announce  the 


Price  Twenty  Cents 


highest  art  of  salesmanship,  but  it  is  an  art 
attainable  by  businesslike  determination  and  the 
practice  of  telling  the  customer  what  he  wants  to 
know. 

It  may  be  argued  that  a  small  store  in  a  small 
town  cannot  be  expected  to  employ  salesmen 
trained  in  the  general  knowledge  of  one  line,  and 
particularly  in  a  line  so  new  and  so  broad  as  that 
of  the  talking  machine.  The  argument  is  sound, 
for  the  most  ipart;  but  the  proprietor  of  a  small 
store  who  takes  on  a  line  of  talking  machines  can 
without  difficulty  secure  literature  from  the  manu- 
facturer, and  this  literature  he  can  offer  to  his 
customers  together  with  what  information  he  him- 
self may  have  time  to  gather  concerning  other 
makes.  It  is  certainly  well  within  the  province  of 
his  general  business,  even  though  he  carries  a  great 
many  different  articles,  to  acquire  the  broadest 
possible  knowledge  in  relation  to  each  main  line; 
and  certainly  there  can  be  nothing  but  ultimate 
gain  in  the  acquiring  of  familiarity  with  such  a 
popular,  moving  and  comprehensively  priced  a 
line  as  talking  machines.  The  semi-rural  customer 
who  knows  or  thinks  he  knows  pretty  much  what 
he  wants,  and  takes  exception  to  claims  for  the 
superiority  of  whatever  line  a  local  dealer  handles, 
is  ideal  material  both  for  the  exercise  of  good 
salesmanship  and  for  the  testing  of  the  advertising 
results  and  the  general  acquired  reputation  of 
different  machines  on  the  market.  The  dealer  or 
the  dealer's  salesman  or  assistant  who  demonstrates 
successfully,  either  in  pushing  one  line  or  in 
explaining  the  comparative  virtues  of  several, 
gains  the  confidence  which  always  brings  business, 
whether  on  the  spot,  with  his  first  effort  or  the 
next  day,  or  the  next  month. 

Time  for  Salesmen  to  Wake  Up. 

In  such  cities  as  New  York  or  Chicago  it  goes 
without  saying  that  the  talking  machine  sales- 
man ought  to  acquire  broad  knowledge  before 
attempting  the  actual  diplomatic  handling  of 
customers. 

opening  of  his  new  store  and  to  call  attention  to  the 
line  of  talkers  and  pianos  he  carries. 


VICTOR  ARTISTS  IN  CONCERT. 

Irvin  Riesenburger,  a  Victor  dealer  at  27  Main 
St.,  Flushing,  N.  Y.,  recently  arranged  for  the  ap- 
pearance of  a  number  of  Victor  artists  at  a  concert 
and  dance  given  for  the  benefit  of  St.  Michael's 
Parochial  School.  This  concert  was  a  remarkable 
success  and  the  hall  secured  for  the  purpose  was 
too  small  to  hold  the  enthusiastic  music  lovers  who 
were  desirous  of  hearing  in  person  many  of  the 
artists  whose  records  they  had  long  admired. 

Mr.  Riesenburger  was  congratulated  upon  the 
success  of  the  concert,  as  he  had  personally  ar- 
ranged every  detail  and  had  worked  indefatigably 
to  make  the  program  worthy  of  the  rare  ability  of 
the  Victor  artists  in  attendance. 

Among  the  Victor  artists  who  appeared  at  the 
concert  were :  Albert  Campbell,  Henry  Burr,  John 
Meyer,  Arthur  Collins,  Vess  Ossman,  Bryan  G. 
Harlan  and  others. 


POPULAR  IN  CHURCH  SERVICES. 


'Special  to  The  Talking  Machine  World.) 

New  London,  Conn.,  March  7. — The  First  Bap- 
tist Church  of  this  city,  Rev.  Charles  R.  McNally, 
minister,  is  using  a  Columbia  Grafonola  in  the 
services  every  Sunday,  and  the  selections  which 
are  rendered  are  listed  on  the  day's  program  and 
are  also  advertised  in  the  daily  newspapers.  The 
names  of  the  Columbia  records  used  are  men- 
tioned, together  with  the  artists  who  recorded 
them.  This  novelty  in  church  music  has  elicited 
considerable  attention  from  out-of-town  visitors, 
and  the  members  of  the  congregation  seem  to  be 
delighted  with  the  music  rendered  by  the  Grafo- 
nola. 


4 


THE  TALKING  MACHINE  WORLD. 


SAN  FRANCISCO  DEALERS  OPPOSE  APPROVAL  PLAN 

Local  Association  Passes  Resolution  Against  Trade  Evil — Many  New  Concerns  Enter  Pa- 
cific Coast  Trade — Business  Continues  to  Be  Unusually  Active — Oakland  Store  Places 
Large  Columbia  Order — Shortage  of  Stock  in  Some  Lines  Reported — News  of  Month. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  March  4. — The  rapid 
growth  of  the  talking  machine  business  on  the 
Pacific  Coast  continues  unchecked,  February  show- 
ing a  decided  spurt  in  business  nearly  everywhere. 
All  the  established  jobbers  or  distributing  stations 
give  the  same  report  of  sales  exceeding  all  records 
for  this  time  of  year,  and  several  concerns  new  in 
this  territory  are  opening  up  with  every  prospect 
of  success.  Scarcity  of  goods  is  the  general  com- 
plaint, and  it  looks  as  if  the  increased  competition 
brought  about  by  newcomers  in  the  business  would 
in  reality  be  a  great  stimulus. 

Association  Discusses  Approval  Problem. 

The  local  Talking  Machine  Dealers'  Association 
met  February  9,  and  the  principal  matter  taken  up 
was  a  continuation  of  the  previous  discussion  of 
goods  sent  out  on  approval,  the  committee  appoint- 
ed for  the  purpose  bringing  in  a  set  of  resolutions 
which,  with  a  few  minor  changes,  were  put 
through,  declaring  the  association  opposed  to  the 
practice  of  sending  records  on  approval.  Many 
wished  to  abolish  the  practice  entirely,  but  some 
considered  that  action  too  drastic.  The  March 
meeting  will  be  a  banquet,  and  arrangements  are 
being  made  for  a  well  attended  affair,  all  the  em- 
ployes of  the  stores  being  invited,  and  a  number 
of  interesting  speakers  will  discuss  trade  topics.  It 
will  probably  be  held  on  the  second  Wednesday  of 
March,  but  the  place  has  not  been  definitely  settled 
as  yet. 

Many  New  Comers  Enter  Trade. 

The  establishment  of  new  talking  machine  con- 
cerns is  the  matter  attracting  most  attention  just 
now.  The  latest  to  open  here  is  the  Pathephone 
Shop,  under  the  management  of  Louis  Seely 
Blachly,  formerly  of  Chicago,  at  332  Post  street 
An  attractive  store  has  been  fitted  up  and  the  loca- 
tion, opposite  Union  Square,  should  be  a  good  one 
for  the  business.  The  place  was  opened  February 
26,  and  Mr.  Blachly  is  starting  an  energetic  intro- 
ductory campaign.  Arrangements  are  being  made 
also  to  conduct  a  wholesale  business,  and  a  good- 
sized  stock  of  records  has  been  received  and  will 
soon  be  placed  in  a  building  on  Stockton  street. 
Local  people  have  been  getting  acquainted  with  the 
Pathe  for  some  time,  and  considerable  interest  is 
taken  in  the  new  venture. 

Another  new  concern  is  the  Stern  Talking  Ma- 
chine Corp.,  which  has  just  been  incorporated, 
with  a  capital  stock  of  $50,000,  by  Ferderick  and 
J.  Stern,  D.  Hadsell,  M.  Duffy  and  J.  G.  Sweet. 


The  company  has  made  all  arrangements  to  handle 
the  Rex  talking  machine  line  throughout  the  Pa- 
cific Coast  territory.  According  to  present  plans, 
the  first  store  will  be  on  Market  street  and  will  be 
opened  about  April  1.  Other  stores  will  soon  be 
added,  and  the  company  will  establish  a  large 
number  of  agencies. 

Gus  Eilers,  manager  of  the  talking  machine  de- 
partment of  the  Eilers  Music  House,  has  gone 
East  for  a  visit  to  several  of  the  manufacturers. 
Columbia  Co.'s  Business  Active. 

Fred  A.  Dennison,  district  manager  for  the  Co- 
lumbia Graphophone  Co.,  says  business  is  in  ex- 
cellent shape  all  over  his  territory,  and  even  better 
in  the  South  than  elsewhere.  He  spent  the  early 
part  of  the  month  in  Los  Angeles,  and  is  now  leav- 
ing for  a  visit  to  Portland,  Seattle  and  Spokane. 
The  northern  California  district,  which  was  for 
several  years  covered  by  a  Sacramento  jobber,  has 
been  handled  since  the  first  of  the  year  direct  from 
the  San  Francisco  office,  and  Mr.  Dennison  finds 
the  results  much  more  satisfactory.  W.  E.  Henry, 
of  this  office,  recently  returned  from  Sacramento. 
Mr.  Dennison  finds  good  talking  machine  men  very 
scarce  on  the  Coast. 

The  Dictaphone  department  is  going  ahead  in 
great  shape.  Joseph  Johnson  is  a  new  man  in  this 
department  in  Oakland,  and  Miss  Mitchell  has  been 
added  to  the  local  force.  An  experienced  Western 
man  is  expected  shortly  to  take  general  charge  of 
this  department. 

Kahn  Bros.  Place  Large  Order. 

Kahn  Bros.,  the  Oakland  department  store,  re- 
cently placed  one  of  the  largest  orders  ever  re- 
ceived by  the  local  Columbia  office,  and  are 
prepared  to  get  behind  this  line  in  a  large  way. 
The  department  is  being  moved  from  the  third  to 
the  ground  floor,  where  a  number  of  rooms  are 
being  fitted  up  in  the  most  modern  style.  W.  C. 
Henry,  son  of  W.  E.  Henry,  the  local  manager,  is 
taking  charge  of  this  department,  having  come 
from  Los  Angeles  for  the  purpose. 

C.  J.  Schmelzer,  of  the  Schmelzer  Arms  Co.,  Vic- 
tor distributer  in  Kansas  City,  was  a  recent  visitor 
to  Sherman,  Clay  &  Co.  in  this  city. 

Andrew  G.  McCarthy,  of  Sherman,  Clay  &  Co., 
made  a  visit  to  Los  Angeles  early  in  February,  and 
is  well  pleased  with  the  outlook  for  the  Victor  line 
there.  For  the  whole  territory,  he  says  he  has 
never  seen  anything  like  the  way  the  business  is 
growing. 

A.  R.  Pommer,  head  of  the  Pacific  Phonograph 


Co.,  has  been  away  for  a  few  days  on  account  of 
illness.  At  the  local  headquarters  it  is  stated  that 
they  are  as  far  behind  in  deliveries  as  they  were 
in  December,  and  can't  tell  when  they  will  be  able 
to  meet  the  demand. 

Kohler  &  Chase  in  Oakland. 

Kohler  &  Chase  have  leased  a  new  location  in 
Oakland,  to  which  they  will  move  in  about  six 
weeks,  at  Fourteenth  street  near  Clay,  across  the 
corner  from  Sherman,  Clay  &  Co.  An  attractive 
talking  machine  department  will  be  fitted  up. 

J.  E.  McCracken,  the  new  head  of  the  Edison 
Shop  on  Geary  street,  is  too  busy  to  talk  these 
days.    He  is  starting  a  very  strong  publicity  cam- 
paign, and  reports  business  fairly  humming. 
Shortage  of  Sonora  Stock. 

F.  B.  Travers,  manager  for  the  Sonora  Phono- 
graph Co.,  states  that  he  is  still  badly  hampered 
by  lack  of  stock.  He  finds  retail  business  very 
active,  and  is  also  doing  a  good  distributive  busi- 
ness, but  is  unable  to  make  the  new  connections  he 
would  like  to  on  account  of  deliveries.  He  hopes, 
however,  to  have  plenty  of  stock  within  a  couple 
of  months. 

Byron  Mauzy  is  still  expanding  his  talking  ma- 
chine department,  and  has  engaged  W.  C.  Hiatt  to 
conduct  this  part  of  the  business,  Charles  Mauzy 
still  having  general  supervision  of  the  talking  ma- 
chine and  small  goods  departments. 

A  MULTIPLE~DISCTALKINQ  MACHINE. 

Recent  Invention  Enables  More  Than  One  Disc 
to  Be  Played  at  Same  Time. 


Playing  two  or  more  talking  machines  at  a  time 
as  a  means  for  increasing  sound  volume  has  often 
been  tried,  but  generally  with  poor  success.  Only 
a  slight  difference  in  the  speeds  or  timing  of  the 
two  discs  results  in  throwing  the  melody  into  a 
jarring  discord,  for  one  record  soon  plays  far 
ahead  of  the  other,  says  Popular  Mechanics. 

To  obviate  these  difficulties,  and  still  secure  the 
larger  volume  of  sound  resulting  from  the  use  of 
two  or  more  records  at  the  same  time,  a  Paris 
inventor  has  devised  a  talking  machine  of  a  type 
different  from  the  ordinary  kind.  All  the  records 
are  attached  to  one  vertical  driving  axis,  and  be- 
cause of  this  mechanical  connection  must  neces- 
sarily remain  in  unison  throughout  the  playing  of 
any  given  piece.  Each  disc  is  provided  with  its 
own  needle  and  reproducer.  All  the  sound  goes 
into  a  common  horn  by  means  of  suitable  connect- 
ing arms  properly  pivoted  at  the  large  ends.  In 
addition  to  greater  volume,  harmony  effects  may 
also  be  secured.  This  is  done  by  using  discs  which 
individually  play  soprano,  alto,  bass  parts,  etc.,  the 
whole  blending  into  one  medley  when  run  together 
on  the  machine. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt 
service  to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to 

make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

THE  EASTERN  TALKING  MACHINE  CO. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 
Mahogany  or  oak 


Victrola  VIII,  $40 

Oak 


Victrola  XVIII,  $300 

Victrola  XVIII,  electric,  $350 

Mahogany 


Victor  Supremacy 

is  firmly  established  on  a  basis  of  great  things  actually 
accomplished. 

A  supremacy  that  is  growing  greater  every  day— that 
insures  ever-increasing  prosperity  to  every  Victor  dealer. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot   be   safely   played   on   machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Altoona,  Pa  W.  F.  Fredericks  Piano  Co. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,  Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,  Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &.  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala..  Talking  Machine  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y ....  American  Talking  Mch.  Co. 

G.  T.  Williams. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Burlington,    Vt. ...  American  Phonograph  Co. 

Butte,    Mont.  Orton  Bros. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,  Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 
Des  Moines,  la. ...  Chase  &  West  Talking  Mach.  Co 

Mickel  Bros.  Co. 


=  Victor  Distributors  -  -  ■  - 

Detroit,    Mich  Grinnell  Bros. 

Elmlra,  N.  Y  Elmira  Arms  Co. 

El   Paso,  Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H.. . .  Bergstrom  Music  Co.,  Ltd. 
Indianapolis,    Ind..  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla..  Florida  Talking  Machine  Co. 
Kansas  City,  Mo..  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,    Nebr  Ross  P.  Curtice  Co. 

Little   Rock,  Ark. .  O.  K.  Houck  Piano  Co. 
Los  Angeles,  Cal. .  Sherman,  Clay  &  Co. 

Memphis,  Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,   Wis. ..  Badger  Talking  Machine  Co. 
Minneapolis,  Minn.  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,  Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,   Tenn...O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn.  Henry  Horton. 

New  Orleans,  La..  Philip  Werlein,  Ltd. 

New  York,  N.  Y...Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes.  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout, 

C.  Bruno  &  Son,  Imc.  |_i 

I.  Davega  Jr.,  Inc.  | 

S.  B.  Davega  Co.  „  p 


Omaha,    Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 
Peoria,    III  Putnam-Page  Co.,  Inc. 

Philadelphia,  Pa. ..Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,    Pa  C  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I. ..J.  Samuels  &  Bro.,  Inc. 

Richmond,  Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y...E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U. .  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San  Antonio,  Tex.  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal. Sherman,  Clay  &  Co. 

Seattle,   Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D..  Talking  Machine  Exchange. 
Spokane,   Wash.. ..  Sherman,  Day  &  Co. 

St.   Louis,   Mo  Koerber-Brenner  Music  Co. 

St.  Paul,   Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y....W.  D.  Andrews  Co. 

Toledo,  O  The  Whitney  &  Currier. 

Washington,  D.  C.Robt.  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


THE  PULLING  TEST— THE  STRENGTH  IS  THERE 

THE  STRONGEST  ALBUM  MADE  at  anywhere  near  its  low  price 


Strength  at  the  Stress  and  Strain  Point.    Practically  Unbreakable  for  Regular  Usage. 


THE  WELL-KNOWN  "NATIONAL"  RECORD  ALBUMS  ARE  ALWAYS  THE  LEADERS 


THE  ONLY  CONVENIENT  AND  SAFE  WAV  TO  PROTECT  DISC  RECORDS 

These  Albums  will  pay  for  themselves  in  a  short  time  by  preserving  Records.      When  full  the  Albums  are  flat 
and  even  like  books.    They  will  fit  in  a  library  cabinet  or  book  case,  or  they  will  lie  flat  on  one  another. 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  cabinets  Nos.  X  and  XI.  We  also  make  Albums 
containing  17  pockets.    With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 

For  durability,  finish  and  artistic  design,  our  Albums  have  no  equal.  They  are  made  in  the  most  substantial  manner  by  skilled 
workmen.    We  sell  our  superb  Albums  at  big  discounts  to  meet  competition.    Shall  we  quote  prices  ? 

THESE  ALBUMS  ARE  THE  BEST  FOR  VICTOR,  COLUMBIA  AND  ALL  OTHER  DISC  RECORDS 

NATIONAL  PUBLISHING  CO.,  239  s.  American  st..  PHILADELPHIA,  PA. 


ACTIVITY  IN  INDIANAPOLIS. 

Stewart  Talking  Machine  Co.  Makes  Increases 
to  Sales  Staff — Some  Big  Deals  Closed  Re- 
cently— Series  of  Matinee  Concerts  at  the 
dison  Shop  Produce  Excellent  Results — 
Progress  of  Pathe  Phonograph  Shop. 

(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  March  6. — General  conditions 
in  the  talking  machine  trade  in  this  city  and  vi- 
cinity are  for  the  most  part  thoroughly  satisfac- 
tory. There  has  naturally  been  some  falling  off 
of  business  since  the  holidays,  but  the  fact  that  a 
machine  shortage  still  exists  has  made  any  drop  of 
business  rather  welcome  temporarily  than  other- 
wise. Meanwhile,  several  of  the  local  companies 
are  making  preparations  for  handling  some  greatly 
increased  trade  in  the  future. 

In  the  offices  of  the  Stewart  Talking  Machine 
Co.  new  desks  and  chairs  have  been  added  to  ac- 
commodate the  salesmen.  The  broad  rooms  in  the 
big  six-story  building  now  present  a  most  business- 
like and  attractive  appearance.  Four  years  ago 
the  business  was  conducted  in  one  room  and  a 
small  warehouse. 

The  Stewart  sales  manager  is  conducting  opera- 
tions for  new  accounts  through  a  series  of  separate- 
ly written  letters  to  the  trade.  Although  more  time 
and  money  are  needed  to  send  such  letters,  it  is 
believed  the  personal  touch  given  each  one  is  well 


worth  the  investment.  Favorable  results  have  thus 
far  attended  this  extension  work,  and  many  sales 
are  now  being  covered. 

Ths  Columbia  Graphophone  Co.  has  boosted  its 
Indianapolis  business  by  a  big  contract  A.  W. 
Roos,  local  manager,  closed  with  D.  Sommers  & 
Co.,  one  of  the  largest  furniture  companies  in 
Indiana. 

D.  Sommers  &  Co.  are  spending  a  large  sum  of 
money  installing  a  beautiful  department  for  the 
Columbia  Grafonola,  and  it  is  apparent  that  the 
company  will  go  after  Columbia  business  on  a  big 
scale. 

Mr.  Roos  spent  several  days  in  Chicago  recently 
on  official  business.  He  reports  that  February 
business  was  good.  In  the  Dictaphone  department 
advantage  is  being  taken  of  the  local  automobile 
show  week  to  advertise  with  a  well-arranged  win- 
dow display  the  Indiana  automobile  concerns  and 
allied  business  that  are  using  the  Dictaphone  in 
their  offices. 

At  the  Edison  Shop  an  innovation  has  been 
started  which  promises  to  be  a  big  drawing  card. 
A  series  of  matinee  concerts  has  been  arranged  for 
in  which  singers  of  local  reputation  appear  in 
duets  with  the  Edison  records.  Mrs.  Georgia  G. 
Oakes,  a  soprano,  appeared  in  the  concert  February 
23,  and  Glenn  O.  Frierwood,  a  baritone,  was  the 
singer  at  the  concert  March  1.  Mrs.  Hazel  Sim- 
mons Bowles,  a  soprano ;   Charles  McCarthy,  a 


tenor ;  Mrs.  Glenn  O.  Frierwood,  a  contralto,  and 
Gaylor  Yost,  violinist,  are  the  others  who  are 
scheduled  to  appear  in  the  Edison  Shop  concert 
hall  in  the  Wednesday  afternoon  concerts  which 
will  be  held  weekly  during  March.  At  the  last 
concert  more  than  three  hundred  persons  attended. 
Invitation  cards  announcing  the  concerts  are  being 
mailed  out  to  the  public.  Arch  Olds,  manager  of 
the  Edison  Shop,  explained  that  the  appearance  of 
local  artists  in  connection  with  the  Edison  records 
serves  to  emphasize  in  a  singular  manner  the  hu- 
man quality  of  the  records  and  the  machine. 

At  the  Pathe  Phonograph  Store,  which  was 
opened  recently  at  10  East  Washington  street  by 
Tobin  Bros.,  business  is  beginning  to  move  along 
nicely.  Three  Unit  demonstrating  booths  have 
been  installed  and  the  store  presents  an  attractive 
appearance.  Several  out-of-town  dealers  have 
been  signed  up  by  Tobin  Bros.  The  Tobin  Bros, 
expect  to  have  their  store  completely  fitted  up  and 
to  be  ready  to  sail  in  for  business  by  the  middle  of 
March.  They  have  already  commenced  an  adver- 
tising campaign  which  promises  to  bring  results. 


TO  HANDLE  EDISONS  EXCLUSIVELY. 

E.  E.  Taylor  &  Co.,  of  Olympia,  Wash.,  who  have 
conducted  a  piano  business  in  that  city-  for  the  past 
twenty-five  years,  recently  disposed  of  their  entire 
stock  of  pianos  at  special  sale  and  made  arrange- 
ments to  handle  the  Edison  phonographs  and  rec- 
ords exclusively  at  the  old  stand. 


METAL  BACK  ALBUMS 

Give  300%  More  Service  Than  Any  Other  Album 
THEY  ARE  PATENTED 

No  other  Album  like  it  has  been  or  can  be  manufactured. 

Send  for  Sample 

NEW  YORK  ALBUM  &  CARD  CO,  23  Lispenard  St.,  New  York 


OCCUPYING  NEW  QUARTERS. 

The  Globe  Decalcomanie  Co.  has  transferred 
its  offices  from  uptown  in  Jersey  City  to  a  larger 
and  more  commodious  spot  in  the  Lincoln  Trust 
Building,  76  Montgomery  street,  Jersey  City,  where 
the  head  of  the  concern,  J.  R.  Commerford  will 
be  pleased  to  welcome  trade  members. 


Leroy  Wedd  and  Fred  C.  Windmayer  have 
opened  a  talking  machine  store  in  Atlanta,  Ga., 
handling  the  Victor  and  Edison  machines.  Sheet 
music  will  also  be  carried. 


THE  TALKING  MACHINE  WORLD. 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 

Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


HIS  MASTERS  VOICE" 


Victrola  Supremacy 

The  enormous  public  demand  for 
the  Victrola,  the  unparalleled  success 
of  Victor  dealers  everywhere,  unmis- 
takably tell  of  Victrola  Supremacy. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVIII,  $300 


Victrola  XVIII,  electric,  $350 

Mahogany 


s 


THE  TALKING  MACHINE  WORLD. 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,      -  Business  Manager 

Trade  Representatives:  Glad   Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 

Wilson,  A.  J.  Nicklin,  August  J.  Timpe,  L.  M.  Robinson,  Wilson  D.  Bush. 

Boston:  John  H.  Wilson,  824  Washington  Street. 
Chicago  Office:  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  6774. 
London,  Eng.,  Office:  2  Qresham  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.75.        Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

O"  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  MARCH  15,  1916. 

THE  first  month  of  spring  shows  a  most  optimistic  spirit  regard- 
ing business  conditions  prevailing  in  talking  machine  circles 
throughout  the  country.  The  activity  in  trade  which  started  the 
closing  months  of  last  year  has  continued  uninterruptedly,  and, 
judging  from  reports  reaching  The  World  from  various  sections, 
it  will  quicken  as  the  year  grows  older. 

Not  in  many  years  has  labor  been  so  universally  employed  at 
splendidly  remunerative  wages  as  at  the  present  time,  and  it  should 
be  understood  that  the  wage  earners  of  this  country  are  tremendous 
purchasers  of  talking  machines.  At  the  high  wages  now  prevailing 
they  are  able  to  satisfy  their  inclinations  in  various  ways,  and  few 
instruments  appeal  to  them  so  strongly  for  home  entertaining  pur- 
poses as  the  talking  machine. 

The  demand  among  the  working  classes  is  not  emphasized  so 
much  in  the  large  establishments  as  in  the  smaller  stores  in  the 
manufacturing  sections  where  dealers  have  been  compelled  to  keep 
open  at  late  hours  to  cater  to  the  demands  of  working  people  who 
desire  to  purchase  talking  machines  and  records. 

This  is  a  gratifying  condition,  and  with  the  excellent  prospects 
which  now  prevail  in  this  industry  it  is  probable  that  the  output  for 
the  present  year  will  exceed  that  of  any  year  since  the  industry 
was  launched. 

The  fundamental  policy  of  price  standardization  and  price 
stability  which  have  been  the  dominating  influences  in  the  talking 
machine  trade  must  be  jealously  guarded  and  strongly  maintained 
to  the  end  that  business  advance  and  business  security  be  insured. 
Meanwhile  there  can  be  no  resting  on  laurels  won  on  the  part  of 
manufacturer,  distributer  or  dealer;  each  has  his  work  cut  out  for 
him.  Success  can  only  be  won  by  straightforward,  sincere  applica- 
tion and  effort.  There  must  ever  be  a  constant  climb  toward  the 
top  and  no  resting  by  the  wayside. 


THE  development  of  the  talking  machine  industry  has  been  mar- 
velous. There  has  been  an  enthusiasm  and  a  go-aheaded- 
ness  on  the  part  of  everyone  interested  that  has  been  contagious, 
but  it  must  be  remembered  that  the  foundation  of  its  progress  has 
been  built  upon  the  price  standardization  idea  which  must  be  sup- 
ported and  adhered  to  if  the  business  is  to  continue  developing 
along  its  present  successful  lines. 

There  is  good  money  for  the  man  who  enters  the  talking 
machine  business,-  but  it  requires  effort,  study  and  concentration  to 
produce  the  right  kind  of  results.    It  is  necessary  in  all  other 


trades — why  should  it  not  be  in  the  talking  machine  business? 
Every  business  organization — no  matter  how  large  or  how  small — 
must  be  resolved  to  a  comprehensive  basis  in  order  that  success  may 
be  attained. 

There  are  many  things  to  learn  about  talking  machines,  and 
the  man  who  "knows  it  all"  will  find  on  careful  investigation  much 
which  he  has  left  out  when  considering  the  business  from  a  narrow 
viewpoint.  This  applies  not  only  to  a  great  many  dealers,  but  to 
salesmanship — one  of  the  most  important  branches  of  the  industry. 
A  broad  knowledge  of  selling  methods  is  as  essential  to  the  pro- 
prietor in  his  work  of  organization  as  to  the  individual  salesman 
in  his  work  of  developing  business.  As  competition  becomes 
keener  the  sales  end  of  the  talking  machine  business  becomes 
vitally  important.  It  entails  a  more  detailed  knowledge  of  the 
technical  end  of  the  business — in  other  words,  the  ability  to  answer 
successfully  every  inquiry  or  argument  presented  by  a  prospective 
purchaser. 

THE  retail  talking  machine  business  has  now  reached  a  point 
where  those  who  have  been  connected  with  it  since  its  incep- 
tion can  join  with  business  men  in  other  lines  in  talking  of  the 
"good  old  days,"  for  the  business  is  changing.  Conditions  at 
present  are  radically  different  from  those  that  existed  even  three 
or  four  years  ago. 

The  development  of  the  industry  has  brought  forth  a  demand 
for  a  newer,  and,  one  might  say,  a  higher  type,  of  salesmanship. 
The  carrying  of  the  record  catalog  in  the  mind  and  the  ability  to 
operate  a  machine  does  not  permit  the  modern  retailer  to  rank  as  a 
modern  salesman.  Competition  in  the  talking  machine  field  has 
reached  a  point  where  more  or  less  active  knowledge  of  construc- 
tion and  mechanical  operation  is  required  in  dealing  with  the  public. 

The  salesman  handling  the  old-established  and  standard  ma- 
chines and  records  has  back  of  him  that  powerful  asset,  prestige — 
a  prestige  that  is  held  and  developed  further  through  the  medium 
of  millions  of  dollars  spent  annually  in  advertising.  But  he  must  be 
prepared,  should  occasion  require  it,  to  prove  without  a  doubt  that 
the  prestige  is  deserved ;  that  the  value  of  the  machines  and  records 
is  not  wrapped  up  entirely  in  advertising. 

To  the  uninitiated  one  talking  machine  is  much  like  another, 
and  with  the  flood  of  machines  now  on  the  market  it  is  necessary 
that  the  prospective  purchaser  have  explained  to  him  intelligently 
the  difference  between  the  various  models  and  the  reasons  for  the 
higher  prices.  At  the  present  time  there  are  to  be  found  so-called 
salesmen  who  are  actually  unable  to  tell  the  customers  what  the 
real  difference  is  between  a  $50  and  $200  model  of  one  of  the  lead- 
ing makes  which  warrants  the  difference  in  price. 

IT  is  a  tribute  to  the  great  importance  of  and  the  great  interest  in 
the  talking  machine  that  there  exists  a  desire  for  more  expert 
knowledge  on  the  part  of  the  public.  One  prominent  New  York 
concern  has  for  years  utilized  young  women  for  the  selling  of 
machines  and  records,  and  for  the  most  part  their  work  was  satis- 
factory, for  the  machines  were  sold  largely  by  demonstration,  and 
sales  women  were  engaged  for  their  ability  to  memorize  the  record 
lists.  Under  present-day  conditions,  however,  the  company  has 
been  compelled  to  utilize  men  for  the  selling  of  machines  and  train 
them  adequately  for  that  purpose,  while  the  girls  who  have  been 
retained  have  been  instructed  to  confine  themselves  solely  to  record 
sales. 

In  years  past  a  talking  machine  buyer  for  the  most  part  con- 
tented himself  with  an  inspection  of  the  general  outline  of  the 
machine  and  its  playing  qualities,  and  apparently  had  full  confi- 
dence in  the  mechanical  construction,  and  the  guarantee  of  the 
manufacturer  back  of  it.  At  present,  however,  there  are  many 
people  who  have  purchased  nondescript  machines,  equipped  with 
weak  or  noisy  motors  of  cheap  construction,  sound  boxes  and  metal 
parts  built  with  price  as  the  first  consideration,  and  as  a  result  have 
become  suspicious.  They  heard  something  of  one  spring,  two- 
spring  and  three-spring  motors,  worm  gear  and  cog-drive  motors, 
mica  and  composition,  sound  boxes,  universal  tone-arms  and  a 
score  of  other  details.  With  this  imperfect  knowledge  the  pur- 
chaser approaches  the  machine  salesman  in  a  "show  me"  mood, 
and  the  latter  is  called  upon  to  display  some  real  knowledge  of  the 
machine  he  is  selling. 

Tone  is  something  that  can  be  demonstrated  to  the  satisfaction 


THE  TALKING  MACHINE  WORLD. 


9 


of  the  purchaser,  that  may  be  explained  and  praised  much  as  the 
salesman  wishes,  for  to  the  average  person — tone  in  a  talking  ma- 
chine means  that  it  sounds  pleasantly  and  that  there  is  an  intangible 
something  that  makes  it  so.  Metal  and  wood  construction  must  be 
explained  by  facts  and  hence  the  demand  for  the  salesman  that 
"knows  his  business." 


THAT  talking  machine  men  are  realizing  the  dignity  and  im- 
portance of  the  business  is  evident  from  the  fact  that  every 
week  we  are  advised  of  some  progressive  firm  having  its  ware- 
rooms  rearranged,  and  also  in  every  instance  the  fact  is  mentioned 
that  separate  rooms  have  been  arranged  and  specially  decorated 
for  the  purpose  of  better  displaying  the  various  lines  of  instruments 
handled.  Even  in  the  smaller  towns  dealers  realize  that  the  best 
results  are  obtained  in  a  business  way  when  a  machine  can  be 
tested,  and  its  good  points  brought  out  when  it  is  displayed  in  a 
separate  room  away  from  general  stock. 

The  sound-proof  showroom  is  not  exactly  an  innovation,  but 
rather  an  evolution  following  the  growing  tendency  to  place  the 
talking  machine  business  on  a  higher  plane  rather  than  looking 
upon  it  as  a  purely  commercial  proposition.  Yet  if  we  consider 
the  matter  in  a  purely  commercial  light  the  benefit  accruing  from 
the  adoption  of  most  improved  means  for  displaying  talking  ma- 
chines and  bringing  their  merits  to  the  attention  of  the  buying 
public  through  the  medium  of  attractively  arranged  display  rooms 
will  result  in  larger  sales  and  sufficiently  increased  profits  to  pay 
the  cost  in  a  short  time  of  the  installation  of  the  most  modern 
wareroom  furnishings. 


IN  a  statement  issued  recently,  Louis  F.  Geissler,  general  mana- 
ger of  the  Victor  Talking  Machine  Co.,  Camden,  N.  J.,  gives 
some  figures  which  tell  of  the  enormous  business  transacted  by 
that  corporation  during  1915.    He  said: 

"We  are  thankful  for  an  increase  in  our  business  over  any 
preceding  year  of  38^  per  cent.,  and  that  increase,  on  an  already 
large  business,  is  indeed  remarkable.  Our  investments  during 
191 5  in  factory  extensions,  buildings  and  machinery,  amounted  to 
$2,650,000,  and  those  contemplated  for  1916  will  total  a  very  large 
sum.  Our  capacity  is  being  steadily  and  healthfully  increased. 
However,  it  is  our  purpose,  by  advertising  and  other  energetic 
methods,  'to  keep  the  demand  as  far  ahead  of  the  supply  in  the 
future  as  has  been  the  case  in  the  past.  Upon  thought,  dealers 
must  agree  that  however  annoying  this  condition  has  been,  it  is  a 
most  desirable  one  and  we  shall  be  fortunate  to  perpetuate  it." 

After  complimenting  the  dealers  on  the  energetic  presentation 
of  their  wares,  he  remarked :  "The  business  outlook  for  1916  is 
glowing  with  promise ;  our  country  was  never  before,  and,  on  ac- 
count of  world  conditions,  may  never  again  be  in  so  prosperous  a 
money-making  condition  for  the  merchant  as  it  will  be  during  this 
year."    Optimism  that  is  built  on  a  sound  foundation. 


THE  Stevens  bill  has  won  the  support  of  progressive  manufac- 
turers throughout  the  country  who  contend  that  the  main- 
tenance of  the  retail  price  is  a  necessary  and  legitimate  business 
principle,  that  it  means  a  benefit  to  all  and  works  injury  to  none. 
The  manufacturer  who  produces  a  standard  article  and  gives  it  a 
trade-mark,  or  trade  name,  who  spends  his  money  to  make  that 
name  mean  quality  in  the  public  mind,  should  have  the  right  to  be 
protected  after  he  has  made  that  individual  name  valuable,  for  it  is 
his  property  and  his  alone. 

It  is  a  symbol  to  the  public  of  a  certain  quality  of  goods,  and 
the  character  of  the  concern  that  makes  them.  Any  practice  there- 
fore that  injures  the  article  in  the  public  mind  and  damages  the 
reputation  of  the  firm  is  as  unfair  as  the  theft  of  a  trade-mark  it- 
self. The  manufacturer  of  such  an  article  must  put  real  value  into 
his  product ;  he  must  make  the  public  want  it.  He  individualizes 
it  and  gives  it  a  name  to  be  known  by.  He  must  establish  a  gen- 
eral market,  advertise  the  merits  and  prices  of  his  goods ;  he  must 
convince  the  public  that  it  is  worth  the  price  asked,  and  persuade 
the  people  to  go  to  a  store  and  pay  the  price. 

But  after  the  value  and  quality  of  this  article  has  been  empha- 
sized publicly,  and  a  demand  created  from  the  public,  the  price 
cutter  steps  in  and  gets  busy.  He  takes  this  widely  known  article 
and  reduces  its  price,  not  for  the  purpose  of  selling  more  of  them, 
but  rather  merely  to  attract  customers  on  the  strength  of  a  bargain 
price  so  that  he  may  sell  other  products  at  a  greater  profit  than  the 
standard  price  goods. 

Then  other  dealers  are  forced  to  meet  this  cut  price,  hence 
price  demoralization.  As  Congressman  M.  Clyde  Kelly,  of  Penn- 
sylvania, said  some  time  since :  "Such  unfair  competition  is  as  bad 
as  outright  theft  of  trade-marks  and  brands  and  should  be  severely 
frowned  upon  by  the  law.  It  is  a  case  of  stealing  a  man's  good 
name,  which,  as  Shakespeare  said,  is  worse  than  stealing  his  purse. 
The  manufacturer's  name  must  mean  value  or  he  cannot  build  a 
permanently  paying  business.  That  value  is  an  asset  as  valuable 
as  his  plant  and  merchandise.  I  contend  that  he  has  a  right  to  ask 
and  to  receive  protection  from  those  who  would  rob  him  of  his 
value.  That  protection  can  only  come  through  the  right  to  main- 
tain a  uniform  selling  price  to  the  buyers  of  his  product." 

Speaking  further  upon  how  uniform  selling  prices  will  benefit 
the  retailer,  he  said:  "Price  maintenance  does  not  mean  less  com- 
petition between  retailers,  it  means  less  unfair  competition.  There 
is  a  competition  in  the  quality  of  goods  and  in  service  just  as  much 
as  in  price.  Retailers  who  sell  the  same  goods  from  the  same 
factories  should  not  compete  in  prices.  The  competition  should  be 
between  goods  of  the  same  class  made  in  other  factories. 

"That  puts  the  competition  on  a  fair  basis,  on  price,  quality 
and  service  instead  of  solely  on  ability  to  stand  losses  until  a  com- 
petitor is  driven  out  of  business.  It  gives  the  retailer  the  reward 
of  enterprise,  efficiency  and  honesty,  instead  of  forcing  him  to 
descend  to  the  trickery  of  trade  pirates  or  go  out  of  business." 


p 

S 

E 

V 

E 

A 

I 

R 

R 

C 

V 

S 

T 

I 

A 

O 

C 

L 

R 

E 

L 

• 

<^T3UY  your  Victor  goods  in  New  York" 
O  for  this  city  is  the  centre  of  the  uni- 
verse. Everything  that  can  work  to  our 
advantage  is  offered  by  New  York.  New 
York  is  the  home  of  Pearsall  Service,  located 
conveniently  for  shipping  and  co-operation. 

Use  logic  in  your  buying.  It  will  help  you  to 
secure  either  machines  or  records— promptly  and 
quickly.  Pearsall  Service  spells  two  words— quick- 
ness and  completeness. 

Silas  E.  Pearsall  Go. 

18  West  46th  St.,  near  5th  Ave.  New  York,  N.  Y. 


10 


THE  TALKING  MACHINE  WORLD. 


PLAIN  GLASS  VS.  FROSTED  GLASS. 


houses  which  aspire  for  baseball  honors  they  can 
communicate  with  this  team. 


Plain  Glass  in  Talking  Machine  Demonstra- 
tion Rooms  Seems  to  Be  More  Satisfactory 
Than  Frosted — How  a  Dealer  Lost  a  Sale. 

Are  your  soundproof  rooms  enclosed  with  plain 
transparent  glass  or  with  a  frosted  or  translucent 
glass?  A  dealer  said  that  only  once  did  he  find 
the  plain  glass  a  disadvantage.  On  that  occasion 
a  "prospect"  had  been  made  a  customer  for  an 
outfit  and  had  got  up  from  the  chair  he  was  sit- 
ting on  to  reach  into  his  pocket  for  some  money. 
As  he  stood  up  he  turned  around  and  by  doing  so 
brought  into  his  range  of  vision  another  customer 
who  had  just  entered  another  room.  The  latter 
proved  to  be  a  friend  that  he  was  pleased  and 
surprised  to  see.  He  went  to  him  and  began  chat- 
ting. The  anxious  salesman  could  see  that  the 
conversation  was  of  the  line  in  question  and  felt 
and  saw,  though  he  could  not  hear,  that  the  sec- 
end  comer  was  advising  the  first  one  to  alter  his 
decision.  Such  proved  to  be  the  case,  for  he 
came  and  announced  that  he  had  changed  his 
mind  about  buying,  nor  could  the  salesman  close 
with  him.  He  had  decided  to  buy  a  second-hand 
instrument.  The  man  who  related  the  i  cident 
stated  that  it  was  the  only  occasion  he  had  ever 
regretted  the  plain  glass.  Otherwise  the  plain 
glass  was  an  advantage.  A  glance  shows  when 
the  rooms  are  occupied.  The  plain  glass  also 
makes  the  pilfering  of  records  more  difficult. 
Cases  have  been  known  where  a  customer  has 
come  in  with  a  grip  for  the  purpose  of  carrying 
away  stolen  records.  With  one  clerk  waiting  on 
several  customers  there  is  less  a  feeling  of  the 
customer  bein^  left  alone. 


DANCE  FLOORJELPS  TRADE. 

How  L.  L.  Haight  Helps  to  Interest  Customers 
in  His  Victrola  and  Grafonola  Lines. 


FORMAL  OPENING  IN  DALLAS,  TEX. 

Western  Automatic   Music  Co.   Features  Edi 
son  and  Columbia  Lines  in  New  Store. 


(Special  to  The  Talking  Machine  World.) 

McGregor,  Ia.,  March  1. — One  of  the  most  en- 
terprising merchants  of  this  city  is  Lorin  L. 
Haight,  who  has  built  up  a  splendid  Victrola  and 


L.  L.  Haight's  Dancing  Floor. 

Grafonola  business  in  this  section.  The  depart- 
ment is  very  attractively  fitted  up,  and  an  excellent 
line  of  instruments  is  displayed.  The  latest  evi- 
dence of  his  enterprise  is  the  addition  of  a  new 
dance  floor,  which  has  proved  a  tremendous  attrac- 
tion to  purchasers  as  well  as  a  splendid  advertise- 
ment for  his  house.  The  photograph  of  this  new 
dance  floor  is  shown  herewith. 


(Special  to  The  Talking  Machine  World.) 

Dallas,  Tex.,  March  8. — The  Western  Auto- 
matic Music  Co.,  whose  occupancy  of  its  new  three- 
story  building  at  1604  Elm  street,  this  city,  was 
reported  in  The  World  last  month,  held  the  formal 
opening  of  the  new  salesrooms  on  February  29, 
and  attracted  the  attention  of  a  large  number  of 
local  music  lovers  with  an  elaborate  program  of 
classic  and  popular  music  rendered  by  the  Wur- 
litzer  Unit  Orchestra  and  the  Edison  and  Colum- 
bia phonographs.  The  program  was  continuous 
from  4  to  10.30  p.  m. 

One  of  the  features  of  the  new  building  is  the 
handsome  quarters  devoted  to  the  display  and  sale 
of  the  Edison  Diamond  Disc  phonographs  and  the 
Columbia  graphophones.  Complete  lines  of  ma- 
chines and  records  of  both  makes  are  handled,  the 
entire  first  floor  being  given  over  to  that  branch 
of  the  business.  Four  demonstrating  booths  are 
provided,  they  being  finished  in  pearl  gray  with 
artistic  inlay.  J.  C.  Brown  is  manager  of  the  talk- 
ing machine  department. 


TO  CONTINUE  ACKERMAN  STORE. 

Estate  of  Late  Scranton  Dealer  Announces  Ap- 
pointment of  New  Manager. 


BRING  ON  YOUR  BASEBALL  TEAMS. 

In  view  of  the  spring  training  at  the  baseball 
headquarters  in  the  South,  it  will  interest  the 
trade  to  know  that  the  Sonora  employes  in  New 
York  are  going  to  be  on  the  diamond  this  summer 
with  a  team  that  will  be  "second"  only  to  the  Bos- 
ton  Red    Sox.     If   there   are   any  phonograph 


REMOVE  TO  LARGER  QUARTERS. 

The  Standard  Gramaphone  Appliance  Co.,  man- 
ufacturer of  "Standard"  record  cleaners  and  other 
successful  talking  machine  accessories,  has  moved 
from  173  Lafayette  street  to  237  Lafayette  street, 
New  York.  In  its  new  home  the  company  occu- 
pies far  more  space  than  it  did  in  the  past,  and 
these  additional  facilities  will  enable  it  to  take 
care  of  its  fast-increasing  business. 


(Special  to  The  Talking  Machine  World.) 

Scranton,  Pa.,  March  6. — The  G.  L.  Ackerman 
Estate  has  announced  that  the  talking  machine 
business  of  the  late  G.  L.  Ackerman,  conducted  at 
537  Linder  street  under  the  name  of  Ackerman  & 
Co.,  will  be  continued  under  the  management  of 
Alfred  V.  Williams,  an  experienced  man  and  for- 
merly manager  of  the  talking  machine  department 
of  Stoehr  &  Fister  from  the  time  of  its  establish- 
ment. I  - 

John  C.  Davis,  formerly  secretary  of  the  Bureau 
of  Health,  succeeds  Mr.  Williams  as  head  of  the 
Stoehr  &  Fister  department. 


Originators  of  the  Felt-Lined  Cabinet 
Avoid  Inferior  Imitations. 

Two  Big  Sellers 


of  the 


Cabinet  No.  19  with 
Victrola  IX 


Big  Selling  Line 

The  two  SALTER  FELT-LINED  Cabinets 
that  lead  today  and  have  always  been  our 
biggest  sellers  are  the  two  styles  shown 
here. 

The  Victor  Victrola  IX 

in  combination  with  Salter  Cabinet  No.  19 

is  always  especially  attractive  to  the  buyer. 
In  design  and  finish  the  cabinet  is  in  perfect 
harmony  with  the  machine.  The  felt-lined 
compartments  afford  ample  protection  for 
records.  Built-up  top  holds  machine  firmly 
in  place. 

The  Columbia  "Favorite" 

is  handsomely  supplemented  by  the  Salter 
Cabinet  No.  112,  made  especially  for  this 
machine,  and  is  a  perfect  match  in  every  way. 
Built-up  top  holds  machine  firmly  in  place. 

Salter  Cabinets 

are 

Quality  Cabinets 

Send  for  complete  catalogs 


Cabinet  No 
Columbia  ' 


112  with 
Favorite" 


SALTER  MFG.  COMPANY. 


337-39  N.  Oakley  Blvd. 


John  F.  Mortensen,  President 


CHICAGO 


THE  TALKING  MACHINE  WORLD. 


Two  new  selections  by  Pablo  Casals  in  the 
Columbia  April  list;  also  new  selections  by  Oscar 
Seagle,  Maggie  Teyte,  Eleanor  Painter,  Margaret 
Keyes;  also  many  other  recordings  of  various 
kinds  for  every  occasion  to  meet  the  demand  for 
music  and  entertainment.  No  chance  at  all  of 
missing  a  sale! 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


COLUMBIA  EXPERT  IN  TORONTO. 

Mechanical  Specialist  Placed  at  Service  of 
Dealers — Offers  Valuable  Advice — New  De- 
partments Opened  Recently — Canadians 
Attend   Edison  Convention   in   New  York. 


(Special  to  The  Talking  Machine  World.) 

Toronto,  Ont.,  March  6. — The  factory  expert 
whose  services  were  placed  at  the  disposal  of  Co- 
lumbia dealers  in  Ontario  by  the  Music  Supply 
Co.,  of  this  city,  is  meeting  with  a  cordial  recep- 
tion. Many  dealers  have  written  his  firm  telling 
of  the  serv  ice  it  has  been  to  them  to  have  an  ex- 
pert go  over  their  stock  and  to  show  the  dealers 
or  their  assistants  how  to  regulate  or  make  ad- 
justments. 

To  feature  the  higher  grade  types  of  Columbia 
Grafonolas  to  Toronto  people,  Gourlay,  Winter  & 
Leeming,  Ltd.,  held  a  "Columbia  Week."  The 
window,  specially  treated  with  floral  adornment, 
was  devoted  to  the  Columbia  line  exclusively. 

Whaley  &  Royce  Co.,  Ltd.,  which  has  the  exclu- 
sive Canadian  agency  for  Truetone  needles,  re- 
ports some  nice  business  in  that  direction. 

The  Cecilian  Co.  in  its  retail  warerooms  is  fea- 
turing the  Sonora  with  splendid  results. 

I.  Montagnes  &  Co.,  of  Toronto,  musical  goods 
importers  and  Canadian  phonograph  distributers, 
have  again  leased  larger  premises  on  the  third 
floor  of  the  same  building,  where  they  are  now 
located,  running  from  Yonge  street  through  to 
Victoria  street.  They  are  arranging  offices,  show- 
rooms and  stockroom.  Mr.  Montagnes  and  Mr. 
Van  Gilder  are  both  pleased  with  results  in  So- 
nora phonograph  business,  which  has  been  far  in 
excess  of  their  most  liberal  calculations. 

R.  P.  Xewbigging,  head  of  the  Hamilton,  Ont., 
cabinet  firm  bearing  his  name,  was  a  recent  visitor 
to  New  York. 

A  complete  Victrola  department  has  been  in- 
stalled in  the  new  music  firm  of  A.  Carey  &  Sons, 
64  King  street,  West  Hamilton,  Ont.,  under  the 
management  of  Bert  Carey,  who  had  been  con- 
nected with  the  R.  S.  Williams  &  Sons  Co.,  Ltd. 


Arthur  Mandy,  manager  of  the  Phonograph 
Shop,  Ltd.,  Ottawa,  recently  had  a  successful  win- 
dow display  featuring  the  Edison  Blue  Amberol 
record  of  "Little  Gray  Mother." 

Operaphone  records  to  retail  at  fifty  cents  are 
now  being  featured  by  the  Canadian  Phonograph 
Co.  of  Toronto,  which  has  arranged  for  the  whole- 
saling of  these  records  in  Canada. 

The  Nordheimer  Piano  and  Music  Co.,  Ltd., 
finds  its  Saturday  afternoon  Victrola  recitals  pro- 
ductive of  splendid  results.  Each  week  sees  the 
appearance  of  a  local  celebrity  in  addition  to  ex- 
ploiting the  many  high-class  artists  of  Victor  fame. 

Recent  Canadian  visitors  to  the  annual  conven- 
tion of  Edison  jobbers,  held  in  New  York  City  at 
the  Hotel  Knickerbocker,  included  H.  G.  Stanton 
and  G.  Petch,  of  the  R.  S.  Williams  &  Sons  Co., 
Ltd.,  Toronto,  Canadian  Edison  jobbers.  At  this 
conference  Mr.  Stanton  was  unanimously  re- 
elected secretary  of  the  Edison  Disc  Jobbers'  Asso- 
ciation. 

The  Arinola  Manufacturing  Co.  of  Canada,  Ltd., 
has  been  incorporated  in  Toronto  with  the  inten- 
tion, we  understand,  of  manufacturing  in  Canada 
the  Arinola  machine  in  its  complete  form. 

Heintzman  &  Co.,  Ltd.,  are  featuring  with  ex- 
ceptional success  Saturday  afternoon  Victrola  re- 
citals, in  which  the  public  seems  to  be  intensely 
interested. 

The  Toy  Products  Co.,  of  Canada,  Toronto,  has 
placed  on  the  market  a  child's  talking  machine, 
"made  in  Canada." 


MME.  FITZUI  SIGNS  WITH  PATHE. 


Famous  Operatic  Soprano,  Lately  Heard  in 
"Goyescas,"  to  Sing  Exclusively  for  the 
Pathephone — News  Creates  Great  Interest. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
closed  another  important  artist  contract  recently 
when  it  completed  arrangements  whereby  Mme. 


JAMES  BRATHERTON  AS  MANAGER. 

(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  March  6. — James  Bratherton, 
formerly  with  the  Max  Strasburg  Co.,  this  city,  has 
been  appointed  manager  of  the  wholesale  and  re- 
tail talking  business  of  the  Starr  Piano  Co.  here. 
Mr.  Bratherton  has  had  wide  experience  in  all 
branches  of  the  trade  and  was  for  several  years 
connected  with  the  talking  machine  department  of 
the  John  Wanamaker  Co.  in  New  York. 


Mme.  Anna  Fitzui. 

Anna  Fitzui,  the  popular  operatic  soprano,  will 
record  exclusively  for  the  Pathe  library. 

In  addition  to  her  previous  successes,  Mme. 
Fitzui  won  the  hearty  praise  of  the  critics  recently 
when  she  created  the  role  of  "Rosario"  in  the 
premiere  performance  of  the  Spanish  opera, 
"Goyescas,"  at  the  Metropolitan  Opera  House. 


Anna  Case,  exclusive  Edison  artist,  is  sunning 
down  on  the  beaches  of  St.  Augustine  and  Palm 
Beach,  Fla.,  after  spending  ten  days  in  Bermuda 
recuperating  from  an  operation  for  appendicitis. 


Doehler  Die  Castings 

are  particularly  adapted  to  the  economical  production  of  TONE  ARMS  and 
SOUND  BOXES  for  Talking  Machines. 

Cast  from  permanent  steel  mould,  no  machining  operation  is  necessary — 
all  parts  delivered  ready  for  plating  or  enameling  and  assembling. 

DOEHLER  DIE  CASTINGS  are  used  with  entire  satisfaction  by  some 
of  the  most  widely  known  makers  of  Talking  Machines  because  "DOEH- 
LER" product  is  economical,  and  "DOEHLER"  service  is  dependable. 

Send  blue  print  or  sample  part  for  estimate. 


BiiiBi  IB^HI  Cft 

BROOKLYN.  N.Y. 


Producers  of  Die  Castings  in  Aluminum.  Zinc,  Tin,  and  Lead  Alloys 
Also  manufacturers  of  Die-C3st  Babbitt  Bearings  and  Babbitt-Lined  Bronze  Bearings 


12 


THE  TALKING  MACHINE  WORLD. 


Any  Artist  Can  Prove 


Edison's  Re-Creation  of  the  voice  of 
Anna  Case  or  Arthur  Middleton,  of  the 
Metropolitan,  Thomas  Chalmers,  of  the 
Boston  Opera  Company,  Alice  Verlet, 
the  wonderful  Belgian  coloratura,  or  any 
other  artist,  is  each  as  indistinguishable 
from  the  human  original  as  one  drop  of 
water  from  another. 

Noted  critics  of  the  leading  musical 
centers  of  the  country  say  so  in  their 
own  words,  in  the  columns  of  their  own 
papers. 

They  recognize  the  distinct  individuality, 
the  oneness  of  the 


ALICE  VERLET 
the  Belgian  coloratura  soprano,  testing  Edison's 
Re-Creation  of  her  brilliant  tones. 


THOMAS  CHALMERS 

of  the  Boston  Opera  Company,  matching  his 
living  voice  with  Edison's  Re-Creation  of  his 
virile  baritone. 


New  Edison 
Diamond  Disc 
Phonograph 


We  have  the  evidence  in  black  and 
white.  For  instance,  of  a  recent  Tone 
Test  Recital,  the  New  Haven  (Conn.) 
Register  said:  "Many  in  the  audience 
leaned  forward  to  catch  some  difference 
in  the  voices.  But  there  was  none  to 
catch.  Miss  Miller's  own  beautiful 
voice,  in  all  its  glowing,  pulsing  varia- 
tions, was  being  matched  tone  for  tone 
by  the  instrument.  Edison  had  scored 
another  triumph,  it  was  the  idealization 
of  this  great  man's  genius." 


Critics  of  Boston,  Philadelphia,  New  York,  Cleveland,  Milwaukee,  St.  Louis,  Omaha, 
Denver,  Toronto,  San  Francisco,  Los  Angeles,  and  many  other  cities  say  the  same, 
only  in  different  words. 


THE  TALKING  MACHINE  WORLD. 


13 


Edison's  Re-Creation 


Neither  artist,  instrument  nor  record 
are  especially  selected  for  tone  test  re- 
citals. Instruments  and  records  are 
taken  from  stock  and  the  artists  are 
the  same  as  are  being  heard  almost  every 
day  on  the  operatic  or  concert  stage. 
The  secret  is  not  in  special  combinations. 

The  secret  is  Thomas  A.  Edison's  and  his 
alone,  wrung  from  nature  by  countless 
experiments  and  unstinted  expenditure. 
To  duplicate  Re-Creation  would  require 
another  Edison. 

It  required  an  Edison  to  wipe  out  the 
stigma  that  attached  to  "mechanical 
music"  and  produce  in  its  place  his 


New  Art 
Music 

Re-Creation 


The  Instrument  of  Re-Creation,  the  New 
Edison  Diamond  Disc  Phonograph  offers 
you  an  opportunity  you  never  had  be- 
fore the  advent  of  the  New  Edison — to 
deal  in  a  sound  reproducing  instrument 
that  meets  all  the  demands  of  the  most 
cultured  music  lover. 


ANNA  CASE 
of  the  Metropolitan,  proving  the  perfection  of 
Edison's  Re-Creation  of  her  glorious  voice. 


ARTHUR  MIDDLETON 
of  the  Metropolitan,  comparing  his  thrilling 
basso  with  Edison's  Re-Creation  of  it. 


We  will  consider  a  few  more  high  class  dealers.  Address 


THOMAS  A.  EDISON,  Inc.,  279  Lakeside  Ave.,  Orange,  N.  J. 


14  THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  March  8. — Rate  cutting  is  one  of 
the  things  that  the  leading  talking  machine  houses 
will  not  stand  for,  and  because  of  rumors  that  have 
reached  the  home  offices  there  have  been  investi- 
gations set  on  foot,  with  the  result  that  in  some 
cases  dealers  have  been  further  denied  the  privi- 
leges of  representing  this  or  that  concern.  An  in- 
stance was  called  to  the  attention  of  The  World 
correspondent  a  few  days  ago.  Here  was  a  man 
with  an  upstairs  location  on  one  of  the  leading 
thoroughfares  who  had  been  doing  a  good  business 
and  had  been  looking  forward  to  even  more  pros- 
perous days.  But  it  got  noised  around  that  he  had 
not  been  living  up  strictly  to  his  contract.  It  is 
understood  that  the  charges  were  found  to  be  true 
and  he  was  further  disqualified  from  being  a 
dealer  for  this  particular  company.  In  another 
case  a  dealer  was  suspended  for  a  period  of  time, 
but  he  is  again  in  good  standing. 

Too  Many  Inactive  Dealers. 

Quite  apart  from  the  rate  cutting  habit  and  its 
demoralizing  effect  on  the  talking  machine  busi- 
ness it  is  felt  in  some  quarters  that  there  are  alto- 
gether too  many  inactive  dealers.  These  are  not 
necessarily  confined  to  the  small,  isolated  places, 
but  are  to  be  found  in  even  as  large  a  city  as  Bos- 
ton. These  dealers  are  satisfied  to  do  what  to 
them  is  a  reasonable  business,  but  they  do  not 
push  for  business  nor  do  they  exhibit  that  enthu- 
siasm that  is  an  essential  factor  in  building  up  a 
large  establishment.  These  dealers  do  not  watch 
their  stock,  either  of  machines  or  records,  though 
this  defect  is  more  conspicuous  along  the  latter 
lines.  The  result  is  that  it  too  frequently  happens 
that  when  a  certain  record  is  called  for  the  dealer 
has  not  got  it.  Now,  such  companies  as  the  Co- 
lumbia, Edison  and  Victor  want  only  on  their  lists 
dealers  who  are  going  to  show  enough  enterprise 
to  keep  full  lists  of  records,  so  that  always  they 
will  be  able  to  supply  the  demand.  It  is  not  impos- 
sible, therefore,  that  as  time  goes  on  there  will  be 
a  gradual  elimination  of  dealers  and  before  a  con- 
tract is  made  a  prospective  representative  must 
give  satisfactory  assurance  that  he  is  going  into 
the  talking  machine  business  for  all  it  is  worth 
and  will  push  for  new  prospects  by  every  legiti 
mate  means. 

Manager  Arthur  Erisman,  of  the  Columbia 
Graphophone  Co.,  when  asked  about  the  foregoing 
and  could  he  substantiate  the  arguments,  said  most 
emphatically  that  he  could.  He  added  that,  so  far 
as  price  cutting  is  concerned,  there  is  not  much 


trouble  with  the  large  dealers,  for  they  are  dis- 
posed to  abide  by  the  strict  rules  of  legitimate  busi- 
ness. The  process  of  elimination,  he  said,  was 
largely  in  order  that  good  dealers  might  become 
better  dealers.  The  attitude  maintained  by  the 
Columbia,  he  says,  is  in  line  with  a  gigantic  cam- 
paign which  the  company  is  now  entering  upon; 
and  to  properly  advertise  itself  the  company  must 
have  the  heartiest  co-operation  of  all  its  dealers. 
Big  Increase  in  Columbia  Business. 
Mr.  Erisman  was  pleased,  in  discussing  condi- 
tions, to  state  that  the  business  of  his  headquar- 
ters ran  113  per  cent,  in  advance  of  the  February 
business  of  a  year  ago.  His  office,  now  on  the 
second  floor  of  the  Tremont  street  headquarters, 
is  admirably  adapted  to  his  needs,  far  more  so 
than  the  rather  cramped  quarters  on  the  ground 
floor.  There  is  a  flood  of  daylight.  The  Dicta- 
phone department  is  now  located  on  the  top  floor 
of  the  building  and  the  business  is  increasing 
r.npidly. 

Increase  in  Edison  Diamond  Disc  Trade. 

Manager  F.  H.  Silliman,  of  the  Pardee-Ellen- 
berger  Co.,  is  highly  optimistic  these  days  over  the 
growth  of  the  Edison  Diamond  Disc  business  in 
his  territory.  Mr.  Silliman  was  over  at  the  job- 
bers' convention  at  Orange,  N.  J.,  recently.  W.  O. 
Pardee,  head  of  the  Pardee-Ellenberger  Co.,  was  in 
town  a  few  days  ago  and  expressed  himself  as  well 
pleased  over  the  prospects  for  the  current  year. 
W.  J.  Fitzgerald  Visits  the  South. 

W.  J.  Fitzgerald,  the  wholesale  manager  of 
the  Eastern  Talking  Machine  Co.,  has  been  tak- 
ing a  much  needed  rest,  and  when  he  returned  a 
few  days  ago  from  a  fortnight's  trip  he  looked 
in  the  best  shape  possible.  He  divided  his  time 
between  Washington,  Atlanta,  Ga. ;  Jacksonville 
and  St.  Augustine,  Fla. 

Increased   Facilities  at  Steinert's. 

Manager  Rover,  of  the  Arch  street  quarters  of 
the  M.  Steinert  &  Sons  Co.,  one  of  the  large  Vic- 
tor distributing  centers  of  the  city,  makes  the 
most  satisfactory  report  of  business  that  he  has 
offered  in  a  long  time.  The  business  is  growing 
at  a  surprising  rate,  and  the  facilities  for  meet- 
ing the  demands  of  patrons  are  now  as  complete 
as  it  is  possible  to  make  them.  By  a  rearrange- 
ment of  the  floor  much  more  space  is  now  avail- 
able and  a  passenger  elevator  to  the  record  room 
and  the  offices  on  the  second  floor  fills  a  long- 
felt  want  and  is  generously  patronized. 

To  Feature  the  Pathe  Line. 

The  Brooks  Piano  Co.,  which  operates  a  large 


retail  piano  room  in  the  Continental  building  at 
the  corner  of  Washington  and  Boylston  streets, 
has  become  a  Boston  dealer  for  the  Pathe  line, 
and  in  a  few  days  a  special  department  devoted 
to  demonstrating  this  machine  will  be  ready  for 
the  public.  William  G.  Brooks,  son  of  the  head 
of  the  firm,  is  an  enthusiast  over  the  Pathe  Freres 
phonograph,  and  he  will  devote  much  of  his  time 
to  exploiting  its  advantages. 

Exhibiting  the  Columbia  Electric. 

By  way  of  celebrating  the  advent  of  the 
new  electrically-controlled  Columbia  graphophones 
Manager  Arthur  Erisman  made  an  arrangement 
lately  with  the  Edison  Electric  Illuminating  Co. 
by  which  a  large  display  of  machines  was  made 
in  the  windows  of  the  Edison  Co.  in  Boylston 
street.  Six  different  types  of  Columbia  machines 
were  shown,  and  the  exhibit  attracted  consider- 
able attention.  But  it  was  not  Boston  people 
alone  who  had  the  privilege  of  seeing  such  an 
exhibit,  as  Manager  Erisman  similarly  had 
made  arrangements  for  other  exhibits  in  sixteen 
other  stores  throughout  a  large  local  area,  so  that 
by  the  time  the  period  of  exhibition  had  ex- 
pired thousands  of  persons  got  a  new  idea  of  the 
value  of  operating  a  Columbia  machine  through 
the  medium  of  electricity. 

Miss  Pearl  Perrett  has  been  added  to  the  staff 
of  the  Columbia  Graphophone  Co.  She  is  de- 
voting her  time  to  demonstrating  Columbia  out- 
fits outside  of  the  Tremont  street  establishment. 
Miss  Perrett  is  a  daughter  of  R.  L.  Perrett,  a 
former  manager  of  the  Providence  establishment 
of  the  Columbia  Co. 

Report  Large  Victor  Trade. 

The  February  business  at  the  Victor  headquar- 
ters at  the  Boylston  street  store  of  the  Henry 
F.  Miller  Co.  made  a  very  creditable  showing,  and 
Manager  Warren  Batchelder  is  well  pleased  over 
the  spring  prospects.  The  line  of  records  is  a 
very  complete  one. 

S.  M.  Revness,  who  as  the  representative  of  the 
Victor  Co.,  has  been  in  Boston  for  four  or  five 
weeks  has  shaken  the  dust  of  the  Hub  from  off 
his  feet  and  has  hied  himself  to  Worcester, 
where  he  will  remain  for  a  time 

Everybody  is  happy  in  the  Victor  department 
of  the  Oliver  Ditson  Co.,  where  Manager  Henry 
A.  W'inkelman  puts  in  six  busy  days  each  week. 
Mr.  Winkelman  was  one  of  the  seventy-five  men 
who  enjoyed  the  dinner  the  other  night  of  the 
Get-Together  Club,  made  up  of  the  members  of 
the  Oliver  Ditson  Co. 


"\  TORE  is  heard  today  regarding  "quality"  of  phonograph  music  than  ever  before, 
and  the  Edison  Diamond  Disc  Phonograph  started  this  general  conversation 
by  reason  of  its  admitted  superiority.    The  Edison  phonograph  is  also  taken  as  the 
basis  of  ALL  phonograph  comparison  and  its  tone  is  admitted  to  be  best. 

Aside  from  its  tonal  perfection,  the  artisticness  of  the  cabinet  designs  enables 
the  Edison  Diamond  Disc  phonograph  to  harmonize  with  the  most  expensive 
interior  furnishings  of  any  home.    We  are  "Exclusively  Edison." 

THE  PARDEE-ELLENBERGER  CO.,  Inc. 

BOSTON,  MASS.  NEW  HAVEN,  CONN. 

"E.  D.  D.  P." 


THE  TALKING  MACHINE  WORLD. 


15 


THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND — (Continued  from  page  14). 


Window  Displays  Get  Results. 

In  large  measure  due  to  artistic  window  dis- 
plays of  Edison  and  Columbia  outfits,  the  busi- 
ness of  the  talking  machine  department  of  C.  D. 
Osgood  &  Co.,  housefurnishers,  has  shown  a 
marked  increase  lately.  This  department  is  most 
ably  managed  by  Chester  J.  Sylvester,  who  is  one 
of  the  most  indefatigable  workers  in  the  business. 
G.  L.  Parker  Rearranges  Department. 
The  talking  machine  department  of  George  Lin- 
coln Parker,  in  the  Colonial  Building,  has  been  en- 
tirely rearranged  so  that  now  the  Edison  and  Vic- 
tor outfits  are  exhibited  and  demonstrated  to  far 
better  advantage  than  formerly.  Business  con- 
tinues good  with  the  house. 

Howard  Shartle,  of  the  Victor  forces,  has  been 
in  town  interesting  Victor  dealers  in  the  record 
accounting  system,  which  already  has  been  adopted 
by  several  of  the  local  dealers,  and  by  which  it  is 
possible  to  know  on  the  instant  how  a  house  stands 
on  records.  Mr.  Shartle  was  in  Boston  a  year  or 
more  ago  on  the  same  errand. 

Edward  Sherman  Resigns. 
Edward  Sherman  has  resigned  from  Chickering 
&  Sons'  house,  where  for  a  time  he  was  connected 
with  the  Victor  and  Edison  departments  of  the 
business.  Mr.  Sherman  has  decided  to  go  into 
business  with  his  father  in  another  city. 

Afternoon  Teas  Secure  Results. 
The  afternoon  teas  inaugurated  at  the  C.  C. 
Harvey  Co.'s  Boylston  street  establishment  are 
proving  quite  an  innovation,  and  there  are  one  or 
two  women,  good  customers,  too,  who  may  be 
seen  there  quite  regularly.  Manager  Francis  T. 
White  has  an  attractive  young  woman  to  dispense 
refreshments,  in  which  the  handsomest  china  and 
the  most  unique  silver  play  a  conspicuous  and  ef- 
fective part. 

Secures  the  Edison  Diamond  Disc  Line. 
Arthur  W"!  Chamberlain,  manager  of  the  talking 
machine  department  of  the  Iver  Johnson  Sporting 
Goods  Co.,  at  155  Washington  street,  has  added  the 
Edison  Diamond  Disc  machines  to  his  large  equip- 
ment. He  is  about  to  rearrange  the  fourth  floor, 
which  is  entirely  given  over  to  talking  machines, 
so  that  there  may  be  several  more  demonstration 
booths. 

Two  visitors  to  the  local  trade  lately  have  been 
F.  K.  Dolbeer,  the  credit  manager  for  the  Victor 
Co.,  and  George  D.  Ornstein,  sales  manager  for  the 
same  concern. 


Quick  Service 
for  Victor  Dealers 


There's  no  lost  motion  in  our  organization 
— no  red  tape  methods  in  our  order  depart- 
ment. Everybody  here  is  ready  and  eager 
to  help  you  to  do  business.  When  you 
want  something  in  the  Victor  line  right  off, 
get  in  touch  with  us. 

Telephone  to  Steinert's 

Oxford  1330 

Remember  that  we  have  the  largest  and 
most  complete  stock  of  Victor  records  in 
New  England,  and  that  it  is  yours  to 
command. 

M.  Steinert  &  Sons  Co. 

35  ARCH  STREET,  BOSTON 


NEW  EDISON  "AMBEROL"  DEALERS. 

Thomas  A.  Edison,  Inc.,  Orange,  N.  J.,  recently 
issued  a  list  of  some  of  the  new  "Amberol"  deal- 
ers who  have  taken  on  the  Edison  line  during  the 
past  few  weeks.    This  list  reads  as  follows :  Am- 


berol line  only — Austin's  Pharmacy,  Tupper  Lake, 
N.  Y. ;  Grenfell  Milling  &  Elevator  Co.,  Summer- 
berry,  Sask.,  Canada ;  W.  R.  Rea,  Watson,  Sask., 
Canada ;  W.  M.  Thomas,  Bowden,  N.  D. ;  E.  T. 
Hardham,  Oak  River,  Man.,  Canada;  H.  B.  Wiebe, 
Altoona,  Man.,  Canada ;  W.  J.  Van  Doren,  Good- 
water,  Sask.,  Canada.  Amberola  and  disc — Kings- 
port  Stores,  Inc.,  Kingsport,  Tenn. ;  E.  B.  Pohle, 
Dexter,  la. ;  Stephen's  Art  Store,  Quaker  City,  O. ; 
Veith  &  Dorn,  West  New  York,  N.  J.;  Smith's 
Music  Store,  Parkersburg,  W.  Va;  The  Edison 
Shop,  Pardee-Ellenberger,  New  Haven,  Conn. ; 
Elmer  Johnston,  Baraboo,  Wis. 


TALKER  NEEDLES  SENT  BY  AERO. 

A  dispatch  from  the  official  press  representative 
with  the  army  attempting  to  relieve  the  British 
forces  surrounded  at  Kut-el-Amara  to  the  Lon- 
don papers  says: 

"Cheery  messages  come  from  General  Town- 
shend  (commanding  the  forces  in  Kut-el-Amara). 
He  is  sowing  vegetable  seeds  and  has  asked  for 
talking  machine  needles.  These  and  other  light 
requirements  have  been  dropped  into  his  camp 
from  an  aeroplane.  He  reports  that  he  has  suffi- 
cient supplies  for  a  long  period." 


If  we  have  to  steal  the  steel  for  Bagshaw  Needles 

Never  in  our  history,  since  1870,  have  steel  conditions  been  in  such 
shape.  We  have  an  immense  stock,  but  Bagshaw  needles  are  made  from 
a  steel  that  is  made  on  our  special  order  exclusively  for  needles  and,  not- 
withstanding our  big  orders,  it  is  difficult  to  get.  We  make  millions  of 
needles  a  month,  and  are  doing  our  utmost  to  maintain  shipping  schedules, 
but  the  future  presents  problems  of  a  serious  nature. 

Better  look  over  your  stocks  and  book  your  orders  this  month. 


W.  H.  BAGSHAW 


Oldest  and  Largest  Manufacturer 
Established  1870 


Lowell,  Mass. 


16 


THE  TALKING  MACHINE  WORLD. 


Why 


Century  Cabinets  Lead. 

CENTURY  CABINETS  are  "Built  to  Last,"  and  are  constructed 
of  the  best  materials  available.  Quality  is  supreme,  whether 
you  purchase  the  No.  25  or  the  No.  200  design. 

CENTURY  CABINETS  are  built  in  a  plant  which  is  equipped 
to  turn  out  only  the  highest  grade  work.  The  designs  are 
prepared  by  artists — not  mechanics,  and  the  prices  are  right. 

TWO  OF  OUR  LEADERS 


Send  for 
Our 
New 
Catalog 
and 

Price  List 


DESIGN  No.  75 

Made  in  Quartered  Oak  and  Genuine  Mahogany. 
Dimen.,  18%  in.  wide,  20%  in.  deep,  42%  in.  high. 


DESIGN  No.  200 

Made  in  Quartered  Oak,  Genuine  Mahogany  and 

Circassian  Walnut. 
Dimensions,  24  in.  wide,  24  in.  deep,  49%  in.  high. 


We  build  Century  Cabinets  complete,  and  deliver  them  ready  for  the  installa- 
tion of  motor  sets.  Quantity  orders  in  any  design  handled  promptly. 
Shipments  made  in  packing  cases  that  can  be  used  for  reshipping  instruments. 

We  are  also  prepared  to  furnish  Century  Cabinets  equipped  with  suitable 
Motors,  Tone  Arms  and  Sound  Boxes,  thus  furnishing  to  our  customers  a 
complete  line  of  phonographs  tested  and  ready  for  use,  and  with  our 
customer's  label  if  desired. 

CENTURY  CABINET  COMPANY 

25  WEST  45th  STREET,  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


17 


The  biggest  and  most  beautiful  feature 
of  the  Columbia  advertisements  that 
grace  the  pages  of  most  of  to-day's 
leading  magazines  and  newspapers  is 
the  fact  that  the  goods  stand  up  through 
everything  that  is  said  there. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


AN  ARTISTIC  DEPARTMENT 

Is  That  Devoted  to  the  Pathe  Phonograph  Line 
in  the  Lowry  &  Goebel  Co.  Store  in  Cincin- 
nati— Homelike  Atmosphere  Prevails. 

(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  March  6. — One  of  the  most  at- 
tractive talking  machine  departments  in  the  local 
trade  is  the  Pathe  department  in  the  Lowry  & 


department  is  considered  one  of  the  finest  "talker" 
warerooms  in  this  State,  and  the  success  which  the 
company  has  achieved  in  this  department  may  be 
attributed  in  a  measure  to  the  home-like,  cheerful 
atmosphere  of  its  booths. 


TIMELY  RECORD  PUBLICITY. 


Special  Letter  Regarding  St.  Patrick's  Day  Mu- 
sic Sent  to  Machine  Owners — An  Active 
New  Manager  in  Person  of  W.  H.  Haile. 


Lowry  &  Goebel  Co.'s  Pathe  Department. 

Goebel  Co.'s  store.  This  concern,  which  handles 
the  Pathe  line  exclusively,  is  one  of  the  leading 
furniture  houses  in  this  section  of  the  State  and 
has  achieved  the  distinction  of  catering  to  a 
high-grade  clientele  which  appreciates  quality  in 
merchandise  as  the  paramount  consideration. 

There  are  four  booths  in  the  Pathe  department, 
all  of  which  are  furnished  artistically  and  com- 
fortably. The  color  scheme  of  the  booths  is  blue, 
lavender  and  antique  ivory,  and  the  beautiful  de- 
sign on  the  hand-blocked  cretonnes  is  carried  out 
in  the  other  furnishings. 

As  a  matter  of  fact,  the  Lowry  &  Goebel  Pathe 
SffllflfflfHlllIllll 


VICTROLA  FOR  GREAT  OUTFIELDER. 

(Special  to  The  Talking  Machine  World.) 

Waco,  Tex.,  March  7. — The  Victrola  depart- 
ment at  the  Sanger  Bros,  store  was  honored  re- 
cently by  a  visit  from  Tris  Speaker,  a  member  of 
the  world's  champion  "Boston  Red  Sox,"  and  con- 
sidered the  greatest  outfielder  on  the  "diamond." 
Air.  Speaker  is  a  native  of  Texas,  and  visited  the 
Sanger  Victrola  department  to  select  a  Victrola 
for  his  mother  at  Hubbard,  Tex.  He  chose  a 
beautiful  mahogany,  gold-trimmed  instrument, 
hand-carved,  Louis  XV.  design,  for  which  he  gave 
a  check  for  $300.  While  making  out  this  check 
Mr.  Speaker  stated  that  he  could  have  secured 
another  machine  in  the  East,  but  he  liked  the  Vic- 
trola so  well  and  was  so  heartily  in  accord  with 
the  business  methods  of  the  Victor  Talking  Ma- 
chine Co.  and  Sanger  Bros.,  that  he  preferred  to 
pay  $300  for  a  Victrola. 


REPORTS  AN  INCREASED  DEMAND. 

"There  has  been  a  great  demand  for  Emerson 
phonographs  from  dealers  throughout  the  coun- 
try," said  Henry  R.  Stern,  of  the  Jos.  W.  Stern 
&  Co.  Sales  Corp.,  New  York,  distributer  of  these 
products.  "Owing  to  the  vastly  increased  produc- 
tion at  the  Emerson  factory,  with  a  consequent 
saving  in  cost,  we  have  been  able  to  reduce  the 
wholesale  price  of  these  phonographs  so  that  the 
dealer  now  has  a  good  margin  of  profit  to  work 
on." 


(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  March  6. — "As  Long  as  the 
Shamrock  Grows  Green"  is  the  first  phrase  of  a 
unique  circular  letter  sent  out  by  the  Schmelzer 
Arms  Co.  about  three  weeks  before  St.  Patrick's 
Day.  Believing  that  if  other  trades  have  special 
days  when  they  may  play  up  on  some  feature, 
Warren  H.  Haile,  manager  of  the  retail  depart- 
ment of  that  store,  had  a  large  number  of  circulars 
printed  telling  of  the  Irish  records  in  stock,  and 
mailed  out  to  over  1,000  machine  owners  on  the 
mailing  list.  This  was  not  in  the  form  of  a  cata- 
log, but  was  blocked  as  if  it  were  an  individual 
letter. 

The  body  of  the  circular  contains  a  short  synop- 
sis of  the  origin  of  Irish  music,  along  with  a  list 
of  the  names  of  ten  or  twelve  of  the  more  popular 
Irish  songs.  An  urgent  invitation  to  call  and  hear 
these  records  or  to  have  them  sent  out  is  embodied 
in  the  last  paragraph  of  the  letter.  Mr.  Haile  is 
a  new  man  with  the  Schmelzer  people,  having  come 
to  the  Kansas  City  office  from  South  Bend,  Ind., 
where  he  was  connected  with  George  H.  Wheelock 
&  Co. 


|    Building  of  the 
|  Ditson  Company 
I        at  Boston 


IF  YOU  BELIEVE  IN  MAINTAINING 
PRICES,  WHICH  ARE  JUST  TO  THE  PUBLIC 
AND  JUST  TO  ALL,  TELL  YOUR  CONGRESS- 
MAN THAT  YOU  BELIEVE  IN  THE  STEVENS 
BILL  AND  THAT  YOU  URGE  ITS  EARLY 
PASSAGE. 

MIIJIIIIIIIJlllllllllllfflllllllM 

Building  of  the  1 


DITSON 

BOSTON     NEW  YORK 

OLIVER  DITSON  CO.       CHAS.  H.  DITSON  &  CO. 


The  name  "Ditson"  means  music.  Music  means  Ditson.  Over  75  years  of 
association  with  the  retail  trade  of  this  country  gives  us  a  knowledge  of  condi- 
tions that  is  of  help  to  you. 

Ditson  Victor  Service  stands  foremost  in  the  East.  It  is  for  the  small  dealer, 
particularly,  that  we  desire  most  to  help,  but  the  small  man  of  to-day  soon 
grows,  with  intelligent  help,  to  the  big  man  of  to-morrow.  On  our  books  are 
many  dealers  who  formerly  bought  in  lots  of  hundreds  and  now  buy  in  thou- 
sands. 

When  you  want  real  Service,  get  Ditson  Service. 

We  furnish  a  complete  line  of  musical  instruments,  from  Accordeons  to  Zithers, 
and  Books  of  Music  and  Sheet  Music. 


Ditson  Company  j 
at  New  York 


18 


THE  TALKING  MACHINE  WORLD. 


CASH  PLENTIFUL  IN  MILWAUKEE. 


Number  of  Sales  Made  on  Cash  Basis  Steadily 
Increasing  in  that  City — Shortage  of  Ma- 
chines Still  Felt  Keenly — New  Companies 
Enter  Field — L.  C.  Parker  as  a  Speaker — 
Larger  Shipments  Being  Received. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  March  8. — The  talking  ma- 
chine business  in  Milwaukee  and  all  over  Wiscon- 
sin during  the  month  of  February  showed  contin- 
ued activity,  and  a  new  high  record  for  the  present 
month  is  anticipated.  General  business  has  shown 
decided  improvement,  money  is  easier,  and  peo- 
ple are  inclined  to  buy  more  freely.  Milwaukee 
dealers  say  that  the  percentage  of  cash  sales  is  in- 
creasing and  that  collections  are  decidedly  better. 
James  A.  Fetterly,  secretary  of  the  retail  division 
of  the  Merchants  and  Manufacturers'  Association, 
says  that  collections  in  most  lines  of  retail  activity 
are  above  the  normal  point  and  that  people  are  not 
only  paying  up  their  old  accounts,  but  are  buying 
much  more  freely.  Judging  from  the  orders  which 
jobbers  are  receiving  from  dealers  about  the  State, 
business  with  the  average  retailer  is  exceptionally 
active. 

While  Milwaukee  jobbers  in  all  the  leading  lines 
of  machines  are  receiving  larger  shipments  from 
their  factories,  the  shortage  of  machines  is  still 
acute.  Dealers  are  all  being  allotted  a  share  of  the 
machines  which  are  arriving,  but  jobbers  say  that 
they  could  dispose  of  more  than  double  the  stock 
which  they  are  receiving.  Dealers  are  not  only 
looking  for  machines  to  satisfy  the  present  de- 
mands of  their  customers,  but  they  are  placing  or- 
ders for  stock  intended  for  their  summer  and  fall 
trade,  for  they  realize  that  it  is  going  to  be  a  diffi- 
cult proposition  to  secure  enough  machines  at  that 
time.  Plenty  of  records  are  being  received,  and 
the  new  March  records  of  the  different  companies 
are  taking  unusually  well  with  the  trade. 

"Business  is  unusually  good  and  we  are  unable 
to  get  enough  Victrolas  to  meet  the  demands  of 
our  trade,"  said  John  H.  Becker,  manager  of  the 
Victrola  and  piano  departments  of  Edward  Schus- 
ter &  Co.  "The  outlook  is  bright,  considering  the 
general  improvement  in  all  lines  of  business.  Feb- 
ruary records  sold  very  well,  and  the  new  March 
selections  are  creating  much  interest."  Miss  Adele 
Nero,  assistant  to  Mr.  Becker,  has  developed  into 
one  of  the  most  successful  young  talking  machine 
sales  ladies  in  Milwaukee  and  has  a  fine  sales  rec- 
ord to  her  credit. 

L.  C.  Parker,  manager  of  the  Victrola  depart- 
ment of  Gimbel  Bros.'  store,  who  has  been  develop- 
ing quite  a  reputation  as  a  speaker,  especially  along 
the  lines  of  salesmanship,  was  one  of  the  leading 
speakers  on  this  subject  at  a  recent  meeting  of  the 
Alexander  Hamilton  Club,  held  at  the  Hotel  Pfister, 
Mr.  Parker  gave  an  outline  of  methods  by  which  a 
sales  force  produces  results,  and  said : 

"It  is  claimed  that  a  man  is  worth  $2  a  day  from  his 
collar  down  and  as  much  more  from  his  head  up 
as  he  can  earn  by  applying  the  knowledge  that  he 
possesses.    He  will  achieve  success  in  the  degree 


Victor  Dealers 

Those  who  relied  upon  us  this  season  to  supply  their  requirements 
J     of  Victor  merchandise  are  loudest  in  their  praise  of  the  excellent 
manner  with  which  their  orders  were  filled. 

Were  you  one  of  these  fortunate  Victor  dealers  ? 
A  timely  New  Year's  suggestion.     Try  the  service  of  the 


BADGER  TALKING  MACHINE  CO. 


135  Second]  St. 
MILWAUKEE,  WIS. 


Victor  Distributors  (Exclusive) 


with  which  he  makes  use  of  his  knowledge  and 
ability." 

The  Elginola  Talking  Machine  Corp.  has  been 
incorporated  in  Milwaukee,  with  a  capital  stock  of 
$10,000,  by  Frank  Rose,  Albert  Salomon  and  S.  R. 
Simon.  It  is  understood  that  the  new  concern  will 
engage  in  the  manufacture  and  sale  of  talking  ma- 
chines. 

The  Flanner-Hafsoos  Music  House,  417  Broad- 
way, has  remodeled  and  enlarged  its  Edison  de- 
partment, and  now  has  one  of  the  finest  depart- 
ments of  its  kind  among  the  Milwaukee  piano 
houses.  The  company  has  given  up  half  of  its  first 
floor  quarters  to  the  department  and  has  arranged 
five  attractive  new  booths.  The  house  is  meeting 
with  a  fine  business  in  the  Edison  line. 

The  George  H.  Eichholz  Co.,  542  Twelfth  street, 
handling  the  Victor  and  Edison  lines,  has  been 
conducting  a  consistent  campaign  of  street  car  ad- 
vertising during  the  past  year,  and  its  attractive 
car  advertisements  have  been  an  important  factor 
in  building  up  the  successful  trade  which  the  firm 
now  enjoys. 

The  suit  brought  some  time  ago  in  the  Milwau- 
kee Civil  Court  against  William  P.  Gensch,  head  of 
the  Gensch-Smith  Co.,  conducting  an  exclusive 
Victrola  shop  at  730  Grand  avenue,  by  Max  Lepak, 
who  sought  damages  of  $2,000  for  remarks  alleged 
to  have  been  made  by  Mr.  Gensch,  was  dismissed 
recently  when  Mr.  Gensch  proclaimed  Lepak  as  an 
honest  man. 

The  Columbia  line  has  been  installed  in  the  main 
downtown  store  of  Stumpf  &  Langhoff,  Ltd.,  at 
Grand  avenue  and  Second  street.  Mrs.  C.  L.  Mc- 
Donald is  in  charge  of  the  department  and  is  meet- 
ing with  a  fine  business.  The  Columbia  goods  are 
being  featured  in  attractive  balcony  quarters.  The 
stock  of  machines  and  records  for  the  new  depart- 
ment was  furnished  by  A.  G.  Kunde,  516  Grand 
avenue,  Columbia  jobber  and  retailer. 

Despite  the  fact  that  more  Columbia  goods  are 
now  being  shipped  into  Milwaukee,  many  more 
machines  than  are  arriving  could  be  disposed  of, 
according  to  A.  G.  Kunde,  jobber  and  retailer,  516 
Grand  avenue.  Business  has  been  so  good  since 
last  fall  that  the  brisk  demand  has  kept  the  stock 
down  to  an  unusually  low  point.  Mrs.  Kunde 
made  two  trips  to  Chicago  recently  and  succeeded 
in  securing  several  consignments  of  machines. 
Miss  C.  Gringes  has  joined  the  Kunde  sales  force. 

The  shipment  of  Edison  machines  and  records  to 
Milwaukee  is  increasing  steadily,  according  to 
William  A.  Schmidt,  manager  of  the  Phonograph 


Co.  of  Milwaukee,  jobber  in  this  territory  for  the 
Edison  goods.  Mr.  Schmidt  says  that  he  is  able 
to  ship  a  few  machines  to  all  his  dealers  and  that 
the  shortage  is  not  nearly  as  acute  as  it  has  been. 
Several  new  Edison  dealers  have  been  located  at 
various  points  about  Wisconsin.  Mr.  Buehlow  has 
joined  the  sales  force  at  the  Edison  Shop,  the  re- 
tail store  conducted  by  the  Phonograph  Co. 


DEATH  OF  THOSU*.  WHITE,  JR. 

Thomas  R.  White,  Jr.,  a  vice-president  and 
chairman  of  the  board  of  directors  of  the  Ameri- 
can Graphophone  Co.,  died  Feb.  28  at  Miami,  Fla., 
where  he  had  journeyed  to  regain  his  health  after 
a  siege  of  pneumonia.    Mr.  White  had  been  con- 


Thomas  R.  White,  Jr. 

nected  with  the  American  Graphophone  Co.  for 
many  years  and  was  one  of  the  foremost  figures 
in  the  remarkable  growth  and  progress  of  this 
company  in  recent  years.  He  had  a  broad  grasp 
of  every  phase  of  the  financial  and  industrial 
world  and  was  keenly  interested  in  the  affairs  of 
the  American  Graphophone  Co.  notwithstanding 
his  many  other  activities.  He  was  admired  and 
esteemed  by  his  associates,  who  are  deeply  affected 
by  his  sudden  death. 


PERFECTROLA 


Has  Tone  and 
Quality 

A  Satisfactory  Musical  Instrument 

Models  from  SI  0.00  to  $100.00 

Cabinet  finish  and  mechanical  parts  of  the  highest 
order  insuring  a  minimum  of  trouble.  Plays  all  lateral 
cut  records — Our  No.  100  is  equipped  with  our  new 
duplex  reproducer,  which  plays  all  records  without 
extra  attachments — 

Made  by  Milwaukee  Talking  Machine  Mfg.  Co. 

Office  and  Factory,  416-418  4th  St.,  Milwaukee 


Chicago  Salesroom 
The  Perf  ectrola  Co. 
No.  30        160  N.  5th  Ave. 


Kansas  City  Salesroom 
Win.  E.  King 
Traders  Building 


No.  55 


Supplement  to  THE  TALKING  MACHINE  WORLD 


Jfy.  Exclusive  Territory 

The  AEOLIAN-VOCALION 


HE  representation  of  the  Aeolian- Vocation 
is  one  of  the  most  valuable  franchises 
that  the  music  industry  has  ever  offered. 
The  distinguished  character  of  this  new 
phonograph,  the  ease  with  which  it  sells, 
the  superior  clientele  it  attracts,  the  strength  of  the 
appeal  its  distinctive  features  make  to  the  musically 
cultured  as  well  as  to  others,  and  the  magnificent 
publicity  it  is  receiving — are  vital  factors  no  intelligent 
merchant  fails  to  appreciate. 

When  to  these  considerations  is  added  the  fact  that 
every  representative  is  given  exclusive  territory,  and 
that  in  this  way  he  receives  full  benefit  from  all  the  busi- 
ness that  can  be  done  in  his  territory,  the  extraordinary 
value  of  Vocation  representation  becomes  apparent. 

Everyone  familiar  with  the  phonograph  business 
knows  that  the  situation  in  this  field  is  undergoing  a 
radical  change.  The  phonograph  is  becoming  more 
and  more  popular,  but  the  public  is  investigating  and 
learning  to  discriminate. 

Progressive  merchants,  who  take  advantage  of  the 
opportunity  to  secure  representation  of  the  Aeolian- 
Vocation,  are  not  only  bringing  additional  business  and 
prestige  to  their  establishments  for  the  present,  but 
because  of  the  protection  afforded  by  the  Aeolian 
exclusive  territory  policy,  are  building  a  permanent 
and  profitable  business  for  the  future. 


Territory  is  now  being  assigned  for  the  representation  of  the 
Aeolian-Vocalion.     Address  the  Aeolian-Vocation  Department 

THE  AEOLIAN  COMPANY 

AEOLIAN  HALL,  NEW  YORK  CITY 


CHICAGO  OFFICE:  FINE  ARTS  BUILDING 
MICHIGAN  AVENUE 

A 'complete  display  of  all  models  of  the  Aeolian- 
Yccalion  may  be  seen  at  this  office 


Supplement  to  THE  TALKING  MACHINE  WORLD 


MODEL  K 
$300 


' — that  afternoon  I  sang  'Annie  Laurie' — -not 
with  my  own  voice,  but  with  my  own  feeling!" 


%AEOLIAN-VOCALION 


'THE  PHONOGRAPH  OF  RICHER  TONE  THAT  YOU  CAN  PLAY" 


I 


HAD  stopped  for  a 
moment  in  a  music- 
wareroom  and  on  my 
journey  to  the  door  I 
paused. 

"Someone  was  singing 
'Annie  Laurie'  behind  me, 
with  such  a  wealth  of 
beauty  and  expression  that 
I  turned.  I  was  listening, 
not  to  a  human  being  as  I 
thought,  but  to  a  new 
phonograph  that  I  had 
never  heard  before — the 
Aeolian-Vocalion. 

"That  was  a  wonderful  ex- 
perience. I  was  listening  to  a 
song  whose  simple  melody  is  so 
familiar  that  naught  but  the 
most  exquisite  voice  could  stir 
one  with  it.  And  I  was  stirred 
to  the  very  depths  of  my  being. 
So  rich,  so  full  of  color  were  the 
notes  that  sounded  forth  that  I 
have  never  dreamed  a  phono- 
graph could  voice  them. 


'And  so  I  asked  to  hear  more, 
but  with  a  smile,  the  demon- 
strator inquired — Would  I  not 
like  to  sing  'Annie  Laurie'  my- 
self, first? 

"And  then  a  miracle  of  music 
happened.  He  handed  me  what 
he  called  the  'Graduola'  which 
was  attached  to  this  wonderful 
phonograph.  He  showed  me 
how,  by  pressing  it,  I  could  melt 
the  tones  away  to  the  faintest 
whisper,  or  swell  them  forth  to 
strong,  full-throated  power. 

"So  I,  who  never  sang  before, 
sang  'Annie  Laurie.'  Not  with 
my  own  voice,  but  with  my  own 
feeling,  and  thrilled  with  the 
experience  as  I  knew  the  artist 
himself  must  thrill.  No  music 
that  I  had  ever  listened  to  had 
given  me  a  tithe  of  such  ex- 
quisite pleasure. 

"Did  I  buy  that  wonderful 
instrument?  It's  in  my  home 
today  and  I  question  if  money 
could  get  it  away  from  me  if  I 
could  not  replace  it.    With  its 


aid,  I,  a  hitherto  dumb  musi- 
cian, sing  and  play  with  the 
voices  and  the  talents  of  the 
world's  great  artists." 


The  Aeolian-Vocalion  is  on 
exhibition  and  sale  at  the  present 
only  in  a  limited  number  of  the 
leading  music-stores.  Catalog 
and  address  of  the  nearest  store 
will  be  sent  upon  request;  also 
particulars  as  to  arrangements 
for  hearing  the  Aeolian-Voca- 
lion in  localities  where  it  is  not 
represented.  Address  Dept  D3. 


PRICES  FROM  $35  to  $2000 

Conventional  Styles,  $33  to  $75 
•without  the  Graduola 

Conventional  Styles,  $100  to  $330 
with  the  Graduola 

Art  Styles,  $373  to  $2000 
Moderate  Monthly  Payments 


THE  AEOLIAN 
AEOLIAN  HALL 


COMPANY 
NEW  YORK 


"Makers  of  the  famous  Pianola 
and  I  a  r  g  e  s  t  manufacturers  of 
musical  instruments  in  the  world' 


Copyright  1914,  1016,  The  Aeolian  Company 


Specimen  Magazine  Advertisement  from  the  Aeolian-Vocalion  Publicity  Campaign 


Supplement  to  THE  TALKING  MACHINE  WOULD 


The  Sweet,  Old  Song  That 

Made  Me  a  Musician" 


i 


FIND  that  I'm  a  musician  —  must 
have  been,  in  fact,  all  my  life.  Tho' 
as  I  have  no  voice  and  never  learned 
to  play  any  instrument,  I've  been  a 
dumb  one. 

"Last  Tuesday  night,  my  wife  and  I 
were  at  the  Jones's.  Jones  had  a  new 
purchase — a  phonograph — and  he  ob- 
viously wanted  to  play  it  for  us.  We 
stood  him  off  until  after  the  last  rubber, 
and  then  he  was  no  longer  to  be  denied. 
He  simply  went  and  got  a  record  and 
started  the  machine. 

"And  then  wife  and  I  had  the  surprise 
of  our  lives.  YVe  never  had  cared  very 
much  for  phonographs.  Wife  called 
them  "screechy."  Personally,  I'm 
prejudiced  against  musical  machines. 

"But  this  phonograph  was  different. 
It  wasn't  screechy,  and  it  wasn't  a  mere 
machine. 

"  'Oh!      Don't  you  remember 
sweet  Alice,  Ben  Bolt?'  " 

"With  the  first  notes,  I  sat  upright  in 
my  chair.  A  full-throated,  rich  human 
voice  was  singing  the  old,  familiar  words. 
It  was  beautiful.     The  very  melody 


seemed  glorified  by  ,the  inspiring  tones 
that  voiced  it. 

"  'Come  over  here  and  sing  this  your- 
self!' said  Jones. 

"I  went  to  him,  not  to  sing,  but  to  see 
what  the  slender  tube  terminating  in  a 
handle,  which  he  had  drawn  from  that 
wonderful  phonograph,  could  be.  It 
looked  interesting. 

"  'Hold  this  in  your  hands!'  said  Jones. 
'Move  the  handle  in  to  make  the  music 
louder;  draw  it  out  to  make  it  softer.' 
Then  he  started  the  record  again. 

"At  first  I  hardly  dared  to  move  the 
little  device  in  my  hands.  Presently, 
however,  I  gained  confidence.  As  the 
notes  swelled  forth  and  softly  died  away 
in  answer  to  my  will,  I  became  bolder. 
I  began  to  feel  the  music. 

"It  was  wonderful !  Do  you  remember  how  in 
Du  Mauriers'  famous  story,  the  hypnotist — 
Svengali — used  Trilby's  glorious  voice  to  express 
his  feeling? 

"/  was  doing  the  same.  I  was  using  a  splendid 
voice — I  know  not  whose — to  sing  with.  And  as 
I  sang  the  old,  old  song,  and  fairly  trembled  with' 
the  depth  of  emotion  I  was  voicing,  the  fact  that 
I  was  —  must  be  —  a  natural  musician  dawned 
upon  me.  And  with  it  came  a  glimpse  of  the 
glorious  possibilities  open  to  me  by  this  great 
new  phonograph. 


"Violinist,  singer,  flutist,  pianist,  orchestra  con- 
ductor— the  whole  musical  genius  of  all  the  world 
was  mine,  not  to  hear  merely,  but  to  use  for  the 
expression  of  my  own  personality. 

"This  is  the  story  of  my  metamorphosis — 
yesterday,  musically  dumb  and  voiceless;  today  , 
the  most  talented  and  versatile  musician  imagi- 
nation could  create. 

An  Invitation 

Never  can  you  appreciate  the  qualities  of  the 
Vocalion  until  you  personally  have  heard  it — 
played  it.  So  we  invite  you  to  come  to  Aeolian 
Hall — to  come,  not  to  buy  a  phonograph,  neces- 
sarily, but  to  inform  yourself  about  the  latest 
and  greatest  instrument  of  the  phonographic  type. 


PRICES  FROM  $35  to  $2000 

Conventional  Styles,  $35  to  $75 
without  the  Graduola 

Conventional  Styles,  $100  to  $350 
with  the  Graduola 

Art  Styles,  $375  to  $2000 

Moderate  Monthly  Payments 


THE  AEOLIAN 
AEOLIAN  HALL 


COMPANY 
NEW  YORK 


"Makers  of  the  famous  Pianola 
and  largest  manufacturers  of 
musical  instruments  in  the  world" 


The  Aeolian  A^calion 


The    Phonograph    of   Richer    Tone ,    That    You    Can  Play 


Specimen  Newspaper  Advertisement  from  tlte  Aeolian-V  ocalion  Publicity  Campaign 


Supplement  to  THE  TALKING  MACHINE  WOKLD 


Style  E 
Retail  Pr 
$50 


The  VOCALION  Line 
Surpasses  Any  Other  in 
Beauty  and  Completeness 


HE  distinguishing  features  of  the 
Aeolian- Vocation  line,  which  is  lar- 
ger and  more  complete  than  that 
of  any  other  phonograph  upon  the 
market,  are — the  good  taste  dis- 
played in  stock  models,  and  the  group  of  special 
Art  cases  which  far  surpass  anything  hitherto 
known  in  connection  with  the  phonograph. 

The  stock  models  reflect  the  broad 
experience  and  ample  artistic  capacity  of  The 
Aeolian  Company's  department  of  design  and 
case-making.  Utmost  care  and  technical  skill 
are  apparent  in  every  detail.  Simplicity  and 
the  repression  characteristic  of  genuine  art  are 
evident  in  every  design. 

In  the  Art  Styles  the  most  unusual  and 
artistic  case  effects  are  displayed.  While 
some  of  these  are  original,  others  are  based 
upon  authoritative  Period  and  other  classic 
models. 

No  intelligent  merchant  need  be  reminded 
that  there  is  a  large  clientele  in  every  com- 
munity that  appreciates  real  beauty  and  art, 
and  that  this  clientele  constitutes  a  highly  de- 
sirable addition  to  his  trade. 


The  Vocation  is  made  in  many 
unusual  and  effective  Art  Styles 


Aeolian  -  Vocations 
a p peal  to  all  classes. 
Their  prices  range 
from  $35  to  $2000 
as  follows:  Con- 
ventional designs, 
$35  to  $75  without 
theGradnola.  $100 
to  $350  with  Grad- 
uola.  Art  Styles 
from  $375  to  $2000 
with  Graduola  and 
other  important  and 
exclusive  features. 


Copyright  1915,  1916 — The  Aeolian  Co, 


THE  TALKING  MACHINE  WORLD. 


19 


Note' 


There  is  a  lot  of  business  to  be  had  in  the 
Foreign  Records  issued  by  the  Columbia 
—business  for  to-day  and  business  for 
beyond  the  day  after  to-morrow. 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those  Columbia  GrapllOpllOnC  Company 

dealers  interested  in  quick  and  frequent  turnover  of  capital.)  Woolwortb  Building,  New  York 


CINCINNATI  DEALERS  FIGHTING  APPROVAL  SYSTEM. 

Dealers  in  that  City  Organize  to  Combat  Practice — Supplies  of  Goods  Coming  Along  with 
Satisfying  Regularity — New  Phonograph  Shop  Opened — Volker  &  Co.  Take  on  the 
Knabe-Crystcla — Heavy  Sales  of  Aeolian-Vocalion — General  Business  Conditions. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  March  6. — One  of  the  interest- 
ing developments  of  the  past  month  was  the  re- 
sumption of  a  fairly  normal  supply  of  goods  in 
most  all  lines  and  the  ability  of  the  trade,  particu- 
larly the  small  dealer,  to  dispose  of  his  stock  al- 
most as  soon  as  it  was  placed  on  the  floor.  Con- 
sequently this  means  a  healthy  state  of  affairs. 

"Sent  on  approval"  may  soon  be  relegated  to  the 
Middle  Ages,  so  far  as  the  Victor  dealers  about 
Cincinnati  are  concerned.  Under  the  leadership  of 
W.  A.  Davin,  of  the  Cable  Co.,  some  of  the  Vic- 
tor dealers  have  formed  sort  of  an  organization 
which  includes  the  Rudolph  Wurlitzer  Co.  One 
result  of  this  movement  has  been  the  elimination 
on  the  part  of  the  distributer  from  his  advertise- 
ments of  statements  intimating  that  Victor  goods 
could  be  obtained  only  from  one  store.  The  as- 
sociation in  time  expects  to  take  in  all  dealers 
about  Cincinnati,  and  its  main  object  will  be  to 
put  a  stop  to  sending  goods  out  on  approval. 

A  new  retail  outlet  has  been  secured  by  the 
Edison  folks  through  the  Phonograph  Shop,  which 
will  be  opened  during  the  coming  week  by  George 
Wabnitz,  Jr.,  at  148  East  Fourth  street.  Mr.  Wab- 
nitz  will  deal  in  Edison  Diamond  Disc  phonographs 
and  records.  One  of  this  assistants  will  be  George 
Meek,  who  has  been  identified  with  the  various 
phonographic  lines  for  quite  a  number  of  years. 

Volker  &  Co.,  Kansas  City,  have  been  appointed 
one  of  the  distributers  for  the  Knabe-Crystola 
phonograph,  according  to  an  announcement  to-day 
by  Ernest  Knabe,  of  the  Knabe  Bros.  Co.  The 
latter,  in  speaking  of  the  Crystola,  said :  "We  are 
receiving  twenty  orders  for  every  one  we  can  fill." 

The  Starr  Piano  Co.'s  factory  at  Richmond,  Ind., 
is  now  able  to  supply  its  branch  houses  with  a 
much  larger  record  line. 

C.  L.  Byars,  manager  of  the  Vocalion  depart- 
ment of  the  Aeolian  Co.,  reports  over  100  per  cent, 
increase  in  February's  business  of  this  year  over 
that  of  last  February.  There  has  recently  sprung 
up  a  marked  increase  in  out-of-town  inquiries  con- 
cerning the  Vocalion.  A  number  of  good  sales 
were  made  by  mail  and  most  of  them  bought  the 
larger  instruments. 

He  reports  that,  in  spite  of  the  fact  that  he  is 
not  pressing  the  wholesale  end  of  the  business  at 
all,  yet  a  number  of  good  dealers  have  been  signed 
up.  The  dealers  who  have  had  the  line  several 
months  are  reordering  with  alacrity,  and  from  all 
indications  are  finding  the  Vocalion  business  a  big 
success. 

One  Vocalion  dealer  in  central  Ohio  disposed  of 
his  entire  initial  order  within  three  weeks  and 
placed  a  substantial  order  for  new  instruments — 
closing  his  letter  with  the  following  remark: 
"Kindly  make  us  a  substantial  shipment  of  cata- 
logs and  advertising  matter.  There  seems  to  be 
no  end  of  possibilities  with  the  Vocalion  line." 

Manager  Whelen,  of  the  local  Columbia  store, 
says:  "Business  is  great,  orders  are  piling  in  and 


there  seems  to  be  no  let-up  in  the  demand  since  the 
holidays.  There  is  still  a  pronounced  shortage  on 
account  of  the  fact  that  as  fast  as  machines  come 
in  they  are  rushed  out  to  the  dealers  needing  them. 
The  dealers  throughout  the  territory  realize  the 
wonderful  possibilities  ahead  of  them  for  the  com- 
ing year  and  are  placing  large  orders  even  now 
for  future  delivery.  There  is  no  doubt  in  my  mind 
but  that  great  things  are  ahead  of  us  and  all  Co- 
lumbia dealers." 

J.  Greenfield,  one  of  the  best-known  typewriter 
men  in  the  country,  has  associated  himself  with 
the  Dictaphone  Co.  with  headquarters  in  Cincin- 
nati at  the  local  Columbia  Graphophone  Co.  store. 


AN  INTERESTING  ANALYSIS. 

Statistics  compiled  by  L.  S.  McCormick,  sales 
manager  of  the  Sonora  Phonograph  Corp.,  57 
Reade  street,  New  York,  since  he  undertook  this 
office,  which  was  announced  in  last  month's  World, 
show  that  one  Sonora  phonograph  sells  twenty 
more.  This  unit  was  arrived  at  after  exhaustive 
study,  both  on  the  part  of  the  Sonora  representa- 
tives and  the  home  offices.  For  one  phonograph 
they  could  trace,  they  found  that  200  machines 
were  sold,  but  the  average  totals  approximately 


MUSIC  FOR  WOUNDED  SOLDIERS. 

Talking  Machines  and  Records  Being  Sent  to 
Engl  sh    and    French  Hospitals. 

During  the  past  few  weeks  twenty-one  talking 
machines,  928  records,  five  mandolins  and  two 
guitars  have  been  sent  to  the  wounded  soldiers  of 
the  allied  armies  by  Miss  May  T.  Moulton,  who 
is  working  in  conjunction  with  the  Vacation  War 
Relief,  which  was  started  by  Miss  Anne  Morgan 
and  her  friends.  Since  the  beginning  of  the  present 
winter,  Miss  Moulton  has  been  hard  at  work  col- 
lecting talking  machines  and  other  musical  instru- 
ments, and  has  supplied  them  to  practically  every 
battle  front  on  which  the  English  and  French 
forces  are  fighting.  Several  base  hospitals  in 
Egypt,  as  well  as  scores  of  hospitals  in  France, 
have  been  supplied  with  musical  instruments 
through  this  work.  Appeals  for  contributions  have 
been  generously  responded  to,  the  charity  forming 
a  natural  outlet  for  old  records,  of  which  the 
owners  have  tired.  Landay  Bros,  are  cleaning  and 
packing  the  machines  and  records  free  of  charge, 
and  with  each  machine  is  packed  a  letter  of  cheer 
to  the  men  and  the  officer  in  charge  of  them.  Each 
talking  machine  sent  over  is  accompanied  by  700 
needles  and  forty-eight  records,  and  many  letters 
of  thanks  have  been  received  from  the  wounded 
soldiers,  whose  hours  of  pain  have  been  made 
easier  because  of  the  music  thus  furnished  to  them. 
Miss  Moulton  asks  that  all  who  wish  to  help  the 
cause  along,  either  by  donations  of  money,  ma- 
chines or  records,  send  their  contributions  to  her 


wenty. 


at  38  West  Thirty-ninth  street,  New  York  City. 


Save 

Freight 

Charges 


The  saving  in  freight  charges  (combined 
with  better  protection)  is  one  reason  over 
75^  of  the  cabinet  machines  are  shipped  in 

ATLAS 
PACKING  CASES 

{(3-ply  veneer — clear  spruce  cleats) 


Expert  |advice  on  style  of 
packing"and"shipping  costs. 

Write  for  convincing  facts 

NELSON  &  HALL  CO. 


MONTGOMERY  CENTER 


VERMONT 


20 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  Philadelphia  And  Locality 


(Special  to  The  Talking  Machine  World.) 

Philadelphia,  Pa.,  March  5— Philadelphia  has 
experienced  a  wonderful  talking  machine  trade  in 
the  month  of  February,  the  net  returns  being  very 
much  larger  than  last  year,  and  again  limited  to  the 
amount  of  stock  that  it  is  possible  to  secure.  But 
the  percentage  of  loss  in  this  respect  was  not  so 
great  as  in  January  and  the  dealers  are  in  a  better 
frame  of  mind.  Everything  indicates  that  March 
is  going  to  keep  pace  with  the  first  two  months 
of  the  year,  and  in  fact  go  them  better  as  it  looks 
as  if  the  factories  were  straining  every  effort  to 
supply  the  dealers  with  what  may  be  called  at  least 
a  normal  amount  of  stock. 

The  talking  machine  dealers  are  in  excellent 
share  in  Philadelphia  at  present,  and  two  of  our 
already  large  merchants  are  planning  within  the 
next  month  or  so  to  move  to  very  much  larger 
quarters  than  they  now  occupy. 
G.  W.  Barnhill  to  Visit  Pacific  Coast  Cities. 

G.  W.  Barnhill,  of  the  Penn  Phonograph  Co., 
started  for  Florida  the  early  part  of  this  week  to 
be  gone  a  few  weeks.  He  expects  to  make  a  tour 
of  all  the  coast  cities.  John  Miller,  of  the  same 
firm,  is  at  present  in  Atlantic  City,  where  he  has 
been  for  several  weeks. 

The  Penn  Co.  report  that  their  business  is  very 
good;  much  better  than  it  was  last  year,  and  they 
believe  that  March  is  going  to  be  very  good,  at 
least  it  has  started  off  in  that  way.  Their 
machines  and  records  have  been  coming  in  in  much 
larger  quantities  and  they  are  at  present  filling  a 
much  larger  per  cent,  of  orders  than  they  did 
earlier  in  the  year. 

Buehn  Co.  Reports  Record  Month. 

The  Louis  Buehn  Co.  report  that  their  business 
in  February  was  greater  than  any  previous  month 
in  the  history  of  their  business,  with  the  exception 
of  December  1915  and  1914,  and  that  the  outlook 
for  the  balance  of  this  year  is  extremely  bright. 
While  machines  are  coming  in  to  them  with  much 
better  regularity,  they  are  not  yet  in  a  position  to 
supply  machines  as  fast  as  they  are  ordered,  and 
they  note  that  the  dealers  who  are  getting  the  best 
service  are  those  who  have  a  constant  order  for 
them  standing.  They  also  note  that  there  is  still 
a  shortage  of  some  of  the  best  selling  records. 
Death  of  Arthur  Peterson. 

A.rthur  Peterson,  who  covered  Pennsylvania  and 
New  Jersey  for  the  Buehn  firm,  died  recently  at 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


v 
i 

c 

X 

o 


Penn  Phonograph  Co.,  Philadelphia 


his  home  in  Yineland,  and  was  buried  at  Collings- 
wood,  N.  J.  He  had  been  with  the  firm  for  about 
two  years.  They  feel  that  they  lost  a  very  valuable 
man,  as  he  thoroughly  understood  the  talking 
machine  business  and  was  well  liked  by  the  trade 
in  general.  The  Buehn  firm  have  taken  on  a  new 
salesman,  E.  P.  Bliss,  Jr.  who  will  cover  a  part 
of  Mr.  Peterson's  territory,  as  well  as  other 
sections.  He  was  formerly  employed  in  a  similar 
capacity  by  the  firm  of  Lyon  &  Healy,  Chicago. 
Among  the  visitors  to  the  Buehn  firm  the  past 
week  were  J.  J.  Knies,  of  Mahanoy  City;  Mr. 
Gewehar,  of  the  Gewehar  Piano  Co.,  of  Wilming- 
ton, Del.,  and  Mr.  Lewall,  of  Catasauqua,  Pa. 
Applications  for  Columbia  Agencies. 
The  Pennsylvania  Talking  Machine  Co.  has  been 


1864-ESTABL1SHEP  OVER  HALF  A  CEIMTURY-1916 

VICTOR  DEALERS 

Send  your  orders  for  Victor  Records  to 

NEYMANN 

for  the  best  Victor  Service  in  the  East 


We  are  now  booking  orders  for  Victrolas, 
all  types,  for  early  deliveries. 
May  we  serve  you  ? 


WEYMANN  &  SON,  Inc. 

VICTOR  DISTRIBUTORS 
1010  Chestnut  Street  Philadelphia,  Pa. 

We  Are  Filling  Record  Orders  Practically  lOO  Per  Cent. 


IllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllU 
enjoying  the  general  prosjerity,  a  prosperity 
limited  to  what  stock  the  Columbia  Co.  allows 
it.  It  is,  at  the  present  time,  holding  more 
applicants  for  agencies  than  ever  before  in  the 
history  of  the  business,  orders  and  contracts  that 
represent  thousands  of  dollars'  worth  of  business. 
Until  more  substantial  shipments  will  come 
through,  it  has  assumed  as  its  policy  to  take  the 
best  of  care  of  those  it  already  has  on  its  books, 
which  it  thinks  is  only  the  part  of  wisdom  and 
fairness.  February  was  a  wonderful  month  with 
the  Pennsylvania  Co.,  showing  a  very  substantial 
increase  over  last  February,  although  the  increase 
is  insignificant  is;  comparison  tc  the  unfilled  orders 
M  r.  Eckhardt  says  the  demand  continues  and 
will  continue,  from  all  indications,  above  anything 
that  any  one  has  anticipated.  A.  Thalmayer,  who 
has  been  identified  with  the  international  record 
department  of  the  Columbia  Co.,  has  been  placed 
in  charge  of  the  foieign  or  international  record 
department  to  succeed  N.  S.  Haim,  who  resigned. 
It  will  make  a  particular  feature  of  this  branch  of 
the  business. 

Doing  a  Big  Dictaphone  Business. 
The  Dictaphone  Department  of  the  Pennsylvania 
Co.  reports  that  it  has  had  another  wonderful 
month,  and  the  only  reason  for  its  not  being 
a  larger  record  breaker  was  that  there  were  not 
enough  goods  to  fill  the  orders.  The  company  has 
had  a  great  many  orders  for  Dictaphones  signed 
up  merely  awaiting  the  arrival  of  the  goods.  One 
of  the  pleasing  features  of  the  Dictaphone  business 
is  that  it  lias  had  such  a  quantity  of  reorders. 
Among  its  largest  installations  during  the 
month  of  February  were  the  following:  Whiting, 
Patterson  Paper  Co.,  paper  manufacturer;  Henry 
Hitner  Sons  Co.,  iron;  H.  K.  Mulford,  chemist; 
the  Baldt  Steel  Co.,  steel ;  Campbell,  Peacock  & 
Kruger,  cement ;  the  Furness  Withy  Co.,  steamship 
agent,  and  A.  T.  Baker  Co.,  plush  manufacturer. 
Plans  for  Great  Business  Show. 
Fot  years  Philadelphia  has  attempted  to  have  a 
business  show,  but  with  only  partial  success,  but 
this  year  it  will  have  a  business  efficiency  show 
which  promises  to  be  of  a  very  productive 
character,  which  will  be  conducted  by  Frank 
Tupper.  and  which  will  begin  at  the  First  Regi- 
ment Armory  on  March  13,  to  be  continued  until 
March  18.  It  will  be  one  of  the  greatest  exhibitions 
{Continued  on  page  22.) 


THE  TALKING  MACHINE  WORLD. 


21 


A  loafing  Southern  darkey  was  offered  25c  to  do 
some  work.  He  refused,  saying :  "Why  should  I 
work?  I  have  25c  now." 

ATISFACTION  may  come  with  the  possession  of  "two  bits" 
but  we  are  never  satisfied  with  the  work  we  are  doing  towards 
making  life  easier  and  more  profitable  for  the  dealer. 

Week  in  and  week  out,  while  we  are  working  to  furnish 
everything  we  can  in  both  Victor  machines  and  records,  we  are  also 
striving  to  improve  upon  the  methods  of  handling  stock;  of  antici- 
pating machine  and  record  orders;  of  caring  for  the  "short"  orders; 
solving  transportation  problems,  as  well  as  the  countless  details 
that  either  make  or  break  a  service. 

Our  policy  of  "exclusively  wholesale"  leaves  not  the  slightest 
thought  on  the  part  of  any  dealer  but  that  our  efforts  are  for  HIS 
BENEFIT,  and  for  his  benefit  alone.  Buehn  Service  stands  as  a 
library  of  merchandise  and  post-graduate  knowledge  that  can  be 
secured  almost  at  will. 

One  of  your  fellow  dealers  said  :  "Buehn  Service  is  as  near  per- 
fection as  an  expert  organization  can  make  it."  You  can  prove  this 
by  submitting  a  list  of  records  desired,  and  we  want  you  to  include 
in  this  selection  some  of  the  records  that  you  may  have  tried  to 
obtain  elsewhere.  This  is  a  good  test,  and  we  know  your  order 
will  be  filled  beyond  your  expectations. 

To  change  the  old  saying  a  little:  "The  proof  of  the  Service  is 
in  the  filling.', 

The  Louis  Buehn  Co. 

Philadelphia's 

Exclusive  WHOLESALE 

Victor  Distributor 

Record  orders  are  now  being  better  Test  us  with  any  size  of  order — small  or 

filled  than  for  several  months.  large — so  you  can  see  that  Buehn  Victor 

Shipments  from  the  Victor  Co.  have  Service  means  a  co-operation  that  is 

made  it  possible  for  us  to  fill  some  orders  modern  in  every  characteristic, 

as  well  as  90  per  cent     Orders  for  Sup-  We  wiU  guarantee  a  iarger  percentage 

plies  and  Repair  parts  filled  promptly  than  any  other  jobber, 
and  correctly. 


22 


THE  TALKING  MACHINE  WORLD. 


THE  TRADE  IN  PHILADELPHIA. 

(Continued  from  page  20.) 


FROM  REAL  ESTATE  TO  OPERA.       CLOSED  A  BIG  FEBRUARY  BUSINESS. 


this  city  has  ever  seen.  The  Tupper  Brothers 
have  given  shows  in  New  York,  Boston  and 
Chicago,  and  thoroughly  understand  their  busi- 
ness. The  Dictaphone  Co.  has  taken  a  large  double 
space,  known  as  booth  numbers  43  and  44.  The 
latest  models  of  the  Dictaphones  will  be  shown. 
The  exhibit  will  be  in  charge  of  J.  D.  Westervelt. 

The  Edison  Dictating  Machine  has  also  taken 
a  large  double  space.  Mr.  Bostwick,  of  the  Edison 
Co.,  will  be  here  during  the  entire  exhibition,  and 
N.  C.  Durand,  vice-president  of  the  company,  will 
'be  here  all  day  of  March  15. 

The  manager  of  the  Edison  Dictating  Machine 
reports  that  January  and  February  were  the  two 
biggest  months  it  has  ever  had.  Among  some  of 
its  prominent  installments  in  February  were  with 
the  G.  G.  Clows  firm,  the  Dodson  Coal  Co.,  R.  G. 
Dun,  the  General  Electric,  the  Philadelphia  Elec- 
tric, and  the  Parkesburg  Iron  Co. 

Clarence  Hopkins  has  left  the  employ  of  the  Cun- 
ningham talking  machine  department,  and  he  has 
been  replaced  by  Martin  Socklaugh. 

The  firm  of  H.  A.  Weymann  &  Son  have  had  a 
most  satisfactory  February,  although  they  still  find 
themselves  short  of  certain  machines  and  some  of 
the  most  popular  of  the  records.  Harry  Weymann, 
who  has  just  returned  from  a  ten  days'  trip  through 
the  South,  states  that  the  demand  upon  them  is 
still  greater  than  the  supply.  They  are  not  finding 
as  much  difficulty  with  their  record  department 
which  has  been  at  least  a  hundred  per  cent,  better 
than  last  year.  Their  three  representatives  are  on 
the  road  and  are  sending  in  some  very  substantial 
orders  for  both  records  and  machines. 

The  firm  of  Blake  &  Burkart,  the  biggest 
handlers  here  of  the  Edison,  are  having  their  new 
store  entirely  repapered  and  lepainted  at  the 
present  time,  and  as  soon  as  it  is  completed  they 
expect  to  give  a  series  of  interesting  concerts.  They 
have  been  having  a-  very  gratifying  business  on 
the  Edison  machine,  as  they  note  have  all  the  other 
firms  handling  it  in  this  city. 


Thomas    Chalmers     Had     Planned  Business 
Career  Before  Realizing  Value  of  Voice. 


Thomas  Chalmers,  one  of  the  popular  members 
of  the  Boston  Grand  Opera  Co.,  and  who  has  also 
won  much  favor  through  the  medium  of  the  rec- 


Thos.  Chalmers. 

ords  he  has  made  for  Thomas  A.  Edison,  Inc., 
started  out  on  the  sea  of  business  as  a  real  estate 
operator,  and  was  doing  fairly  well  when  he  dis- 
covered that  he  had  a  baritone  voice  and  was  ad- 
vised by  his  friends  to  have  it  trained. 

Mr.  Chalmers  went  to  Italy  nine  years  ago, 
where  he  studied  for  several  years  under  Lombardi, 
and  four  years  ago  came  back  to  sing  here.  His 
success  was  immediate,  and  instead  of  selling  real 
estate  he  is  now  buying  it. 

The  singer  is  enthusiastic  regarding  Mr.  Edison's 
accomplishments  and  delighted  with  the  Diamond 
Disc  recreations  of  his  baritone  voice. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  March  7.^H.  C.  Shea,  sales 
manager  of  the  Pathephone  Co.  of  Detroit,  114 
Farner  street,  Pathe  distributers,  reports  the  clos- 
ing of  an  excellent  business  in  the  month  of  Feb- 
ruary. A  number  of  new  accounts  were  opened 
during  the  course  of  the  month,  and  the  company, 
which  was  one  of  the  first  Pathe  jobbers  in  the 
country,  has  made  arrangements  to  carry  a  com- 
plete stock  of  Pathephones  and  Pathe  disc  records 
at  all  times. 

Among  the  additions  to  the  company's  sales  staff 
is  Harry  A.  Russell,  formerly  connected  with  the 
American  Phonograph  Co.,  and  well  versed  in  all 
details  of  phonograph  merchandising.  Mr.  Russell 
has  already  commenced  work,  and  is  extending 
real  co-operation  to  the  Pathe  dealers  in  this  ter- 
ritory. 


EDISON  PLANS  FOR  THE  FUTURE. 

Will  Do  Some  Highly  Shocking  Things  if  He 
Lives  Long  Enough  to  Accomplish  Them. 


.  Thomas  A.  Edison,  who  recently  celebrated  his 
sixty-ninth  birthday,  prepared  some  years  ago  the 
schedule  for  his  future  life.  Dyer  and  Martin,  the 
authors  of  his  authorized  biography,  "Edison :  His 
Life  and  Inventions,"  quote  him  as  saying :  "From 
now  until  I  am  seventy-five  years  of  age  I  expect 
to  keep  more  or  less  busy  with  my  regular  work, 
not,  however,  working  as  many  hours  or  as  hard 
as  I  have  in  the  past.  At  seventy-five  I  expect  to 
wear  loud  waistcoats  with  fancy  buttons ;  also 
gaiter  tops ;  at  eighty  I  expect  to  learn  how  to  play 
bridge  whist  and  talk  foolishly  to  the  ladies.  At 
eighty-five  I  expect  to  wear  a  full-dress  suit  every 
evening  at  dinner,  and  at  ninety — well,  I  never 
plan  more  than  thirty  years  ahead." 


M.  J.  Harrison,  of  Richmond,  Ind.,  has  been 
named  a  charter  member  of  the  International 
Phonograph  Dealers'  Association,  which  has  its 
headquarters  in  New  York  City. 


WAIT 


We  Have  a  Few  Surprises 
For  You 

They  will  make  the  "WONDER"  phonograph  even  a 
more  marvelous  value  than  it  is  now. 

Don't  Commit  Yourself 

for  the  coming  season  until  you  have  communicated  with 
us  and  investigated.    It  will  repay  you. 

Write  for  descriptive  folder,  advertising  ma- 
terial   and    special    dealers'  proposition. 


THE  WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Ave.  at  12th  St.  New  York 
Telephones,  Stuyvesant  1666,  1667,  1668 


-wr> 


THE  TALKING  MACHINE  WORLD. 


23 


THE  GREAT  USED  NEEDLE  PROBLEM. 

The  Genius  Who  Devises  Some  Use  for  Worn- 
out  Talking  Machine  Needles  Will  Be 
Crowned  with  Fame  and  Fortune — Perhaps. 


Great  excitement  has  been  caused  among  the 
owners  of  talking  machines  in  Greater  New  York 
over  a  controversy  at  present  running  in  the  New 
York  Sun  as  to  the  best  method  of  utilizing  worn 
talking  machine  needles.  The  unknown  who 
started  the  rumpus  wrote  to  the  paper  a  short 
time  ago,  and  stated  that  thousands  of  persons 
who  owned  talking  machines  would  be  exceedingly 
interested  in  a  method  of  turning  worn  needles 
into  some  useful  purpose.  As  soon  as  his  letter 
was  published,  the  post-office  had  to  add  another 
carrier  to  the  route  in  order  to  deliver  the  mass 
of  answers  sent  in,  each  one  containing  a  sug- 
gestion as  to  what  to  do  with  the  needles. 

One  of  the  first  suggestions  received  was  to  the 
effect  that  the  needles  should  be  given  to  glaziers, 
to  be  used  instead  of  the  triangular  zinc  brads 
generally  used  to  keep  panes  of  glass  in  window 
frames.  This  was  answered  by  another  genius, 
who  wrote  at  length  and  on  both  sides  of  the 
paper,  stating  that  the  needles  were  absolutely 
useless  as  a  substitute  for  glazier's  brads,  but  that 
they  should  be  driven  into  the  heels  of  shoes,  on 
the  side  where  they  wear  down,  thus  preventing 
fallen  arches,  ingrowing  nails  and  pigeon  toes,  at 
the  same  time  affording-the  wearer  a  sort  of  caulk, 
similar  to  that  used  by  humane  drivers  on  snowy 
days,  which  would  enable  the  needle-shod  ped- 
estrian to  stride  along  the  slipperiest  of  streets 
without  skidding — a  sort  of  non-skid  shoe,  so  to 
speak. 

A  budding  financier,  scenting  fortunes  in  the 
export  trade,  suggested  a  co-operative  syndicate 
of  talking  machine  owners,  who  would  send  their 
worn  needles  to  a  central  point,  whence  they  would 
be  shipped  to  Africa  and  marketed  there  among 
the  savages  for  tattooing  purposes.  A  resident  of 
Hensfoot  Corners  telegraphed  in  to  state  that  he 
used  his  discarded  needles  to  save  his  apple  trees 
from  caterpillars  and  bugs  and  things  by  first 
daubing  a  ring  of  sticky  stuff  around  the  tree- 
trunk,  and  then  sticking  the  needles  into  the 
glutinous  matter,  butt  end  down,  point  end  out 
and  so  close  together  that  millions  of  insects, 
climbing  after  the  fruit,  committed  suicide  when 
trying  to  get  over  the  stockade  thus  formed,  the 
result  being  that  the  neighbors'  children,  who  got 
all  the  apples  one  dark  night,  didn't  find  a  single 
worm  in  any  of  them. 

The  controversy  is  still  unsettled,  and  Manhat- 
tanites  are  sitting  up  nights  pondering  over  the 
woful  waste  caused  by  the  apparent  uselessness 
of  worn-out  needles,  and  seeking  to  find  some 
means  of  converting  these  worn  "points  of  speech" 


Are  You  Satisfied  that  the  Sound  Box  on  your  Machine 
has  a  Satisfactory  Diaphragm  ? 


CRYSTAL  EDGE" 


(The  Edge  is  Clear  as  Crystal) 

MICA 


DIAPHRAGMS 

Will  Meet  the  Most  Exacting  Requirements 

Can  be  furnished  in  any  quantities  Only  highest  grade  MICA  used 

Prompt  deliveries  assured — Write  for  samples  and  prices 

JAMES  FRAZEE,  Manufacturer 


Hudson  Terminal  Bldg. 


30  Church  Street,  New  York 


into  a  profitable  channel.  But  no  matter  what  use 
may  eventually  be  found  for  used  needles,  one 
thing  is  certain,  after  having  once  been  used  to 
play  a  record  they  should  not  be  used  over  again 
for  the  same  purpose. 


GRAVEURE  WITH  COLUMBIA  CO. 

Noted  Belgian  Baritone  to  Make  Records  Ex- 
clusively for  This  Company. 


ISSUE  NEW  PRICE  LIST. 


Sales  Division  of  the  Columbia  Co.  Announces 
New  Prices  for  Columbia  Electric  Grafono- 
las — Names  of  Machines  Are  Also  Changed. 


The  sales  division  of  the  Columbia  Graphophone 
Co.,  New  York,  has  announced  a  new  price  list 
for  Columbia  electric  Grafonolas.  This  list  also 
changes  the  designations  of  these  machines,  as,  in 
accord  with  the  new  policy  of  naming  Grafonolas, 
the  price  of  the  machine  constitutes  its  name. 

The  new  price  and  name  list,  with  the  former 
designations,  is  as  follows :  Style  150E  is  changed 
to  Style  125E,  price  $125;  Style  160E  is  now 
135E,  price  $135;  Style  200E  is  now  Style  175E, 
price  $175;  Style  250E  is  now  changed  to  Style 
225E,  price  $225. 

The  new  list  provides  for  an  increase  of  only 
$25  from  the  prices  of  the  regular  Grafonolas  to 
give  the  purchaser  an  electric  Grafonola.  The 
Columbia  electrics  have  achieved  country-wide 
success,  and  the  new  prices  will  doubtless  act  as  a 
new  impetus  to  their  sale  and  add  materially  to 
their  popularity. 


The  Columbia  Graphophone  Co.,  New  York,  an- 
nounced recently  the  consummation  of  arrange- 
ments whereby  Louis  Graveure,  a  Belgian  baritone 
of  international  prominence,  will  record  exclusively 
for  the  Columbia  record  library.  Mr.  Graveure's 
first  records  will  be  issued  shortly,  and  the  prestige 
which  he  has  attained  in  musical  circles  augurj 
well  for  the  sale  of  his  records. 


LEAVE  FOR  EUROPE. 

Louis  Sterling,  general  manager  of  the  Euro- 
pean interests  of  the  Columbia  Graphophone  Co., 
and  Arthur  Brooks,  head  of  the  English  record- 
ing laboratory,  sailed  for  England  last  week  on 
the  steamer  "Nieuw  Amsterdam"  after  an  ex- 
tended visit  to  this  country. 


GEN.  PERSHING  ATTENDS  TONE  TEST. 

(Special  to  The  Talking  Machine  World.) 

El  Paso,  Tex.,  March  6. — Elizabeth  Spencer, 
concert  soprano,  and  Harold  Lyman,  flutist,  from 
the  Edison  laboratories  at  Orange,  N.  J.,  recently 
appeared  in  an  Edison  tone  test  recital  in  this  city. 
Among  the  delighted  attendants  were  several 
United  States  Army  officers  on  duty  along  the  bor- 
der.   Gen.  John  J.  Pershing  was  one  of  these. 


AT  YOUR  SERVICE-WITH  GOOD  SERVICE 

ARE  YOU  OBTAINING  ALL  THE  VICTOR  GOODS  YOU  NEED  ? 

CAN  WE  HELP  YOU  ? 

MAKE  SURE  THAT  WE  ARE  ON  YOUR  LIST  OF  DISTRIBUTORS 

THE  ALL  YEAR  ROUND  DEALER  IS  THE  ONE  WHO  ALWAYS 
GETS  THE  PREFERENCE  WHEN  GOODS  ARE  SHORT 

BE  ONE  OF  OUR  "ALL  YEAR  ROUND"  DEALERS 

American  Talking  Machine  Co. 

368  LIVINGSTON  STREET  BROOKLYN,  N.  Y. 

VICTOR  DISTRIBUTORS 


24 


THE  TALKING  MACHINE  WORLD. 


REED  ARTISTRY  IN  THE  MAKING  OF  TALKING  MACHINES. 


Some  Remarkably  Artist:c  Creations  Turned  O 
Philadelphia — The  Principal  Features  of 


ut  by  Dr.  Alva  Jones,  the  Noted  Technician  of 
These  Creations  Interestingly  Described. 


The  three  photographs  illustrated  herein  give  a 
vivid  idea  of  the  beauty  of  reed  artistry  in  the 

making  of  talking  ma- 
chines, these  being  the 
creation  of  Dr.  Alva  D. 
Jones,  a  noted  technician, 
with  o  ffi  c  e  s  at  601 
Witherspoon  Building 
and  laboratories  and  ex- 
perimental station  at 
T218  Filbert  street,  Phil- 
adelphia, Pa.,  and  who, 
it  will  be  remembered, 
is  the  inventor  of  the 
Dr.  A.  D.  Jones.  famous  Jones  Rubber- 
tone  reproducer.  In  addition  to  being  an  M.D.,  he 
also  has  the  titles  of  E.E.  and  M.E.,  and  is  famous 
as  a  consulting  engineer. 

From  these  photographs  one  can  see  the  various 


We  must  understand  that  the  talking  machine  is 
strictly  a  secondary  consideration,  and  when  we 
listen  to  it  reproduce  an  original  instrument  we 
never  for  a  moment  think  of  anything  but  the 
original  and  its  characteristics,  which  cannot  be 
obtained  if  the  reproducing  device  has  an  individ- 
ual tone,  and  in  my  experience,  which  has  been 
vast  in  this  line,  the  talking  machine  and  sound 
reproducing  instrument  per  se,  that  is,  the  sound 
mox,  should  be  made  of  such  material  and  con- 
structed in  such  a  manner  as  to  be  absolutely  free 
from  an  individual  tone  in  itself,  yet  that  part  that 
must  preserve  and  amplify  the  original  sound  must 
be  sufficiently  dense  to  take  care  of  the  most  deli- 
cate shades  of  music. 

"Referring  again  to  my  reed  cabinet,  I  wish  to 
say  that  by  reason  of  it  being  constructed  in  sec- 
tions, although  it  is  made  by  hand,  it  will  be  within 
the  reach  of  the  most  modest  purchaser,  as  a  great 


be  changed  at  will.  If  the  reed  is  to  be  left  in  its 
natural  state,  a  brush,  soap  and  water  makes  it 
look  as  good  as  new  at  any  time.  It  is  not  subject 
to  being  scratched,  as  the  highly  polished  wood  or 
board  cabinets.  On  account  of  it  being  made  of 
rattan,  it  is  practically  indestructible.  A  machine 
the  size  of  the  one  shown  in  the  photograph  would 
only  weigh  twenty  or  twenty-five  pounds  complete. 
The  special  sound  reproducer  belonging  to  this  ma- 
chine is  most  wonderful,  although  any  standard 
type  of  sound  reproducing  machinery  may  be  fitted 
into  it." 


PEERLESS  PHONOGRAPH  CO.  SOLD. 

Ricca  &  Son   Purchase  Concern  Which  Was 
Started  by  Ben  H.  Janssen. 


The  Peerless  Phonograph  Co.,  of  this  city,  was 
recently  purchased  by  Ricca  &  Son.  The  purchase 
included  the  stock  and  good  will  of  the  company, 
which  was  formed  originally  by  Ben  H.  Janssen 
to  do  a  jobbing  business  in  the  Pathe  Pathephone 
and  Pathe  records.    The  new  owners  of  the  corn- 


Artistic  Creat: 

effects  of  the  use  of  this  phonograph,  one  showing 
the  instrument  itself  closed;  another,  with  the  rec- 
ord hamper  open,  and  the  third  shows  the  record 
hamper  removed  and  placed  upon  a  marble  pedes- 
tal. The  utility  of  this  new  invention,  which  is 
being  protected  by  design  and  other  patents,  is  far- 
reaching,  as  can  best  be  attested  by  the  orders  al- 
ready received,  even  before  the  official  announce- 
ment is  made. 

In  describing  this  it  is  better  to  let  Dr.  Jones 
have  the  floor,  for  he  is  as  clever  in  his  descriptive 
conversation  as  he  is  in  his  creative  achievements. 
"The  principal  feature  of  my  patent,"  said  Dr. 
Jones,  "is  that  the  inventor  has  discovered  a  won- 
derfully valuable  function  in  the  use  of  reed  and 
other  plaited  materials  when  used  as  a  talking  ma- 
chine cabinet,  having  after  thousands  of  tests  dis- 
covered that  board  cabinets  of  the  usual  type  are 
subject  to  sympathizing  with  the  vibrations  com- 
ing from  the  record,  and  thereby  setting  up  a  tone 
the  coloring  of  which  is  foreign  to  the  original 
tones.  Wood  is  found  to  be  particularly  valuable 
in  the  piano,  which  has  a  tone  peculiar  to  itself  and 
is  an  instrument  within  itself.  Likewise  the  violin. 
Each  of  these  has  its  own  individual  characteris- 
tics, which  characteristics  are  made  up  in  part  of 
-the  wood  itself,  but  this  condition  is  entirely  dif- 
ferent in  the  talking  machine,  as  the  same  must  be 
•capable  of  accommodating  itself  to  the  characteris- 
tics of  every  known  musical  instrument  as  well  as 
the  human  voice. 

"Each  and  every  one  of  these  instruments  as 
well  as  vocal  sounds  is  distinctly  individual,  so  it 
is  easy  to  understand  that  the  talking  machine 
cabinet  as  well  as  its  reproducing  instrument  or 
sound  box  must  be  entirely  void  of  a  predominat- 
ing tonal  characteristic,  but  must  be  capable  of 
preserving  to  their  utmost  the  most  delicate  musi- 
cal vibrations  without  the  slightest  change  of  col- 
oring by  reason  of  sympathetic  vibratory  influences. 


ons  in  Reed  Cab-nets,  Designed  and  Patented  by  Dr.  Alva  D.  Jones. 

number  of  craftsmen  can  work  on  it  at  a  time,  pany  will  continue  the  original  policy  of  the  com- 

which  is  an  entirely  new  procedure  in  the  reed  in-  pany,  and  the  entire  executive  organization  of  the 

dustry,  and  is  also  the  subject  matter  of  a  patent.  Peerless  concern  has  been  retained  by  them.  The 

One  beauty  of  the  reed  machine  is  that  it  may  be  phonograph  business  will  be  kept  entirely  separate 

decorated  so  as  to  accommodate  itself  to  any  fur-  from  the  manufacturing  activities  of  the  Ricca  & 

niture  or  room  in  the  home.    The  decorations  may  Son  firm. 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1  000 
needles,  retailing  at  75c. 

Five  of  these  containers  packed  in  a  carton 
and  sent  prepaid  to  dealers  anywhere 
in  U.  S.  for  $1.50 

NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 


Highest  Grade 
Ever  Made. 


SEND  FOR  SAMPLES  AND  PRICES  ON  OUR  COMPLETE  LINE 


THE  TALKING  MACHINE  WORLD. 


25 


COLUMBIA  CO.  ANNOUNCES  NEW  APPOINTMENTS. 


James  P.  Bradt  Becomes  General  Sales  Manager 
That  Company — Both  Men  Admirably  Fitted 


John  A.  Cromelin,  general  manager  of  the  Co- 
lumbia Graphophone  Co.,  New  York,  announced 
last  week  the  appointment  of  James  P.  Bradt  as 
general  sales  manager  and  W.  C.  Fuhri  as  United 
States  manager  of  the  company. 

Mr.  Bradt  was  formerly  sales  manager,  and  in 
his  new  and  broader  duties  he  will  be  in  a  position 
to  give  even  closer  co-operation  to  all  branches  of 


James  P.  Bradt. 

the  Columbia  service  and  indirectly  aid  the  Co- 
lumbia dealers  throughout  the  country  in  achiev- 
ing greater  success  than  they  have  had  in  the  past 
several  years. 

Every  talking  machine  man  who  has  had  the 
pleasure  of  meeting  Mr.  Bradt  will  rejoice  in  his 
broader  field  of  activity,  as  Mr.  Bradt  is  one  of  the 
most  popular  members  of  the  trade  and  a  man 
whose  pleasing  personality  and  genial  smile  have 


W.  C.  Fuhri. 

won  him  hosts  of  friends  both  here  and  abroad. 

W.  C.  Fuhri,  who  was  formerly  Central  West 
district  manager,  is  one  of  the  oldest  employes  of 
the  company,  and  has  gained  the  friendship  and 
esteem  of  Columbia  dealers  throughout  the  West. 
The  creation  of  the  position  of  United  States  man- 
ager, Mr.  Fuhri's  new  post,  became  necessary  on 
account  of  the  greatly  increased  business  the  Co- 
lumbia Co.  is  doing,  with  a  proportionate  increase 


TO    VICTOR   DEA l  ERS 

"His  Masters  Voice" 

A  fine  Gold  Filled  or  Solid  Silver 
Charm  at  $2.00  each.  Solid  Gold, 
$6.00.  Sent  to  any  part  of  U.  S. 
postpaid,  C.  O.  D.  Special  prices 
at  wholesale. 

J.  FRAME  ART  JEWELRY 

340  Superior  St.,  TOLEDO,  q. 


and  W.  C.  Fuhri,  United  States  Manager  of 
by  Experience  for  Their  New  Responsibilities. 


of  problems  and  general  work.  The  appointment 
of  Mr.  Fuhri  is  a  logical  one,  as  his  many  years 
of  exceedingly  successful  work  in  the  Columbia 
service  has  peculiarly  fitted  him  for  his  new  post. 

As  United  States  manager  Mr.  Fuhri's  duties 
will  be  all  that  the  title  implies.  He  will  be  in 
direct  authority  on  all  matters  pertaining  to  the 
company's  United  States  business,  and  will  be  the 
executive  office  representative  of  the  store  man- 
agers, through  the  district  managers,  in  matters 
of  management. 


IN  MEMORY  OF  THE  LATE  COL.  BILL. 

Resolutions  of  Sympathy  are  Drafted  by  the 
National  Association  of  Talking  Machine  Job- 
bers and  Will  Be  Suitably  Engrossed. 

At  the  recent  meeting  of  the  executive  commit- 
tee of  the  National  Association  of  Talking  Ma- 
chine Jobbers,  in  New  York,  a  committee  was  ap- 
pointed to  draft  suitable  resolutions  to  the  memory 
of  Edward  Lyman  Bill.  The  resolutions,  which 
will  be  appropriately  engrossed  and  framed  by 
the  committee  are  as  follows : 

Edward  Lyman  Bill. 
was  a  man  who  held  a  position  of  honor,  dignity 
and  influence  unsurpassed  in  trade  paper  annals  in 
this  or  any  other  country.  In  this  his  life  was 
unique.  His  profession  will  miss  his  great  lead- 
ership. The  musical  industries  in  all  their  branches 
will  with  difficulty  know  where  to  turn  to  fill  the 
void  left  by  his  untimely  passing  away.  He  com- 
bined with  keen  technical  knowledge  the  finest 
qualities  of  character  and  manhood.  Colonel  Bill's 
life  would  have  been  rounded  out  in  his  chosen 
piofession  had  he  limited  himself  to  it,  but  he  gave 
of  his  power  and  ability  not  only  to  his  splendid 
papers  but  to  the  whole  music  trade  and  to  numer- 
ous civic  duties  as  well.  No  effort  for  honesty 
and  uplift  in  trade  advancement  ever  found  him 
unwilling  to  assume  his  full  share  in  it  and  re- 
sponsibility for  it.  Through  the  warp  and  woof 
of  the  fabric  of  his  calling  the  thread  of  his  life 
will  be  found  for  the  past  thirty-six  years,  and  has 
bettered  and  gladdened  it.  His  sudden  death  in  the 
full  of  a  fine  activity  leaves  the  profession  of  trade 
paper  journalism  and  the  musical  world  in  general 
poorer  indeed,  and  the  entire  community  with 
more  than  the  customary  sense  of  a  deep  public 
loss.  The  National  Association  of  Talking  Ma- 
chine Jobbers,  of  which  he  was  a  founder  and  an 
hcnorary  member,  orders  that  this  minute  of  es- 
teem for  his  memory  be  spread  upon  its  records 
and  a  copy,  suitably  prepared,  be  sent  to  his  sor- 
rowing family  and  his  business  associates. 
"And  the  stately  ships  go  down 
To  their  haven  under  the  hill, 
But  oh,  for  the  touch  of  a  vanished  hand 
And  the  sound  of  a  voice  that  is  still." 

James  F.  Bowers, 
Henry  Winkleman, 
Louis  Buehn, 
Committee  on  Resolutions. 


MUSIC  AS  AN  \}D  TO  ACTING. 

The  many  applications  of  the  Edison  Diamond 
Disc  are  interestingly  shown  in  a  recent  installa- 
tion in  the  Edison  motion  picture  studio  at  Bed- 
ford Park,  New  York  City,  as  an  aid  to  acting. 
The  direct  and  immediate  effect  of  music  on  the 
emotions,  especially  "emotional"  music,  has  long 
been  known  to  psychologists.  The  directors,  as 
the  stage  directors  are  known  in  motion  pictures, 
are  just  waking  up  to  the  power  of  music.  The 
director's  task  is  to  see  that  the  actor's  feelings 
and  thoughts  are  so  expressed  that,  without 
words,  the  audience  will  "get"  them  vividly.  The 
exactions  of  the  picture  screen  call  for  the  highest 
form  of  realistic  acting.  This  search  for  the  real 
feeling  has  brought  forth  this  reliance  upon  the 
Edison  Diamond  Disc  as  an  emotional  excitant. 


Are  You  a 
Motrola  Dealer? 


When  we  announced  the  MOTRO- 
LA we  knew  there  would  be  a  big 
demand — but  we  did  not  know  the 
demand  was  so  urgent. 

The  flood  of  inquiries  and  orders 
that  have  come  in  from  almost 
every  section  of  the  country  has 
proved  this: 

It  demonstrated  that  wide-awake 


talki 


ing  machine  dealers  know  it 
will  be  easy  to  sell  Motrolas  to  their 
customers. 

Connected  with  electric  current 
the  Motrola  w  nds  automatically, 
insuring  true  tone  and  even  time 
by  keeping  the  machine  from  run- 
ning down.  Cost  of  operation 
practically  nothing.  It  can't  get 
out  of  order. 

Simple  to  attach — just  unscrew  the 
winding  key  and  put  the  Motrola 
in  its  place. 

Be  one  of  the  first  to  have  a 
Motrola  for  demonstration  pur- 
poses. Get  our  literature  to  mail 
out  with  your  monthly  list  of 
records. 

Prices,  terms  and  all  further  infor- 
mation sent  on  request 


JONES-MOTROLA,  Inc. 


171  MADISON  AVE. 


NEW  YORK,  N.  Y. 


The  B.  M.  Joy  Edison  Shop,  of  Fort  Dodge,  la., 
recently  held  a  tone  test  with  Miss  Helen  Rudesill 
as  the  soloist. 


26 


THE  TALKING  MACHINE  WORLD. 


UNI 


^Design  No.  3 


Design  No.  5 


The 

Unico 

System 

Stimulates 

Sales 


PF 

F 


Talk 


Pia 


I 

is  the  tim 
if  you  wi 
assume 

HOLIDA 

WE  SHIP 

Patent  Sectional  Interk 
to  cover 

YOU  IN 

No  Confusi 

SOUND  PRO( 


Demo 


EFFICIENC 

T 
Pi 


=  Send  us  a  c 
3  for  demonst 
3     and  estimat 


LIT! 


Design  No.  9 


TheUnit< 

121-131  SOUTH  31s 

DISTRIl 


THE  TALKING  MACHINE  WORLD. 


27 


SYSTEM 


;es 
rs 


chine 


alers 


¥ 

lico  Rooms 
ng  trade  to 

•ORTIONS 


ROM  STOCK 

ly  finished,  fitted  and  glazed 
-ge  or  small. 


UT  DELAY 

^No  Annoyance 

-  DUST  PROOF 

Rooms 


-PROGRESS 

jrate 
75.00 

mimiiiBiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

i  have  available  ■ 
ans,  suggestions  ( 
tnptly. 

i  iipsiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

QUEST 


ructionCo. 

ILADELPHIA,  U.S.A. 

PAL  CITIES 


Design  No.  2 


Design  No.  4 


The 
Unico 
System 
Guarantees 
Growth 


Design  No.  10 


28 


THE  TALKING  MACHINE  WORLD. 


Retails 
for  $1*-° 

IF  you  are  not  carrying 
theSonora  Multi-Play- 
ing Jewel  Needle  in  stock, 
you  should  do  so. 

It  sells  readily  for  $1.00, 
and  we  authorize  you 
to  guarantee  it  to  give 
perfect  satisfaction  under 
daily  use  for  three  months. 

We  supply  them  to  you  at 
a  price  which  permits  a 
satisfactory  profit,  and  will 
be  glad  to  have  you  cor- 
respond with  us  on  the 
subject. 

The  Jewel  Needle  will  save 
your  customers  records, 
and  bring  out  their  beauty 
and  harmony  in  a  way  not 
possible  to  the  old-fashion- 
ed, scratchy,  constantly- 
changed  steel  needle,  now 
being  rapidly  discarded 
by  careful  people. 

Manufacturers  of  steel 
needles  state  that  they 
must  be  used  but  once  be- 
cause they  wear  the  record. 
This  is  true,  and  it  is  also 
true  that  they  begin  to 
wear  the  record  the  minute 
they  start  and  keep  on 
wearing  it  more  and  more. 

Write  us  for  sample  needle  and  full 
information  in  regard  to  net  prices 
and  the  "service  work"  which  we 
do  for  those  who  carry  our  products 
in  stock. 

Sonora  Phonograph  Corporation 

Makers  of  the  Sonora  Phonograph  and  Sonera 
Multi-Playing-  Jewel  Needle. 
GEO.  E.  BRIGHTSON,  Pntidtnt. 

57  Reade  Street    -    NEW  YORK 


INSURANCE  ON  VICTOR  GOODS. 


Victor  Talking  Machine  Co.,  in  Letter  to  In- 
surance Company  Official,  Outlined  as  Fol- 
lows Its  Policy  Regarding  the  Handling  of 
Machines  and  Records  Damaged  by  Fire. 


In  response  to  a  request  made  by  an  insurance 
company  official,  the  Victor  Talking  Machine  Co. 
recently  sent  the  following  written  statement  re- 
garding its  position  with  respect  to  settlements  of 
tire  losses  in  which  goods  of  its  manufacture  were 
involved.  The  letter  was  designed  to  clear  up  cer- 
tain misunderstandings  in  the  West  and  was  for- 
warded to  the  proper  authorities.  The  definition  of 
the  company's  stand  was  as  follows : 

"It  has  not  been,  is  not,  and  will  not  be  the 
policy  of  this  company  to  question  the  right  of 
insurance  companies  to  take  damaged  goods  of  its 
manufacture  in  cases  where  the  amount  of  dam- 
age thereto  cannot  be  agreed  upon  and  settlement 
made  for  partial  loss. 

"We  do  object  to  damaged  goods  of  "bur  manu- 
facture being  disposed  of  to  the  public  in  any  way. 
as  we  know  this  can  only  result  in  damage  to  our 
reputation  as  manufacturers  of  high-grade  goods. 
In  order  to  avoid  this  we  are  willing  to  make  sac- 
rifices in  the  nature  of  allowances  to  distributers 
or  dealers  who  suffer  fire  losses  and  who  cannot 
otherwise  agree  with  the  insurance  companies  upon 
the  value  of  the  salvage.  We  think  the  insurance 
companies  will  be  glad  to  extend  to  us  the  courtesy 
of  an  opportunity  to  confer  with  the  assured  and 
with  the  adjuster  in  cases  of  dispute,  as  this  would 
no  doubt  result  in  speedy  settlement  and  save  the 
companies  loss  and  expense. 

"When  machines  of  our  manufacture  in  the 
hands  of  the  trade  are  damaged  in  such  a  way 
that,  in  the  opinion  of  the  assured  and  of  the  ad- 
juster, they  can  be  refinished  and  made  marketable, 
this  company,  stands  ready  to  do  this  at  our  fac- 
tory, supplying  new  parts  at  cost  and  charging 
only  for  new  material  and  workmen's  time.  Cer- 
tainly, repairs  cannot  be  made  in  any  other  way  at 
so  low  a  cost  and  with  as  satisfactory  results. 

"With  respect  to  records  in  the  hands  of  the 
trade  that  have  been  damaged,  but  appear  to  have 
salvage  value,  our  plan  is  to  offer  to  make  an  al- 
lowance on  such  records  in  exchange  for  new  ones. 
This  enables  the  assured  to  make  a  corresponding 
allowance  to  the  insurance  companies  at  our  ex- 
pense, and  we  feel  that  the  distributer  or  dealer 
should  also  be  willing,  in  cases  where  a  large  stock 
is  involved,  to  stand  a  loss  if  necessary,  so  that  the 
questionable  goods  may  not  be  offered  to  the  pub- 
lic in  his  vicinity  to  the  damage  of  our  mutual 
interests.  If,  however,  even  this  allowance  by  us 
does  not  permit  the  assured  and  the  adjuster  to 
come  to  an  agreement,  we  are  willing  to  give  any 
case  careful  consideration  to  see  if  there  is  any 
need  or  justification  for  a  special  proposition  apply- 
ing only  to  that  particular  case. 

"In  the  case  of  machines  that  are  damaged  be- 
yond repair  and  records  that  are  burned,  broken 
or  otherwise  perceptibly  damaged,  we  presume  that 
there  can  be  no  question  but  that  they  represent  a 
total  loss  figured  at  the  actual  cost  to  the  assured. 

"In  a  few  recent  cases  we  have  been  called  upon 
by  adjusters  to  assist  them  in  the  manner  indicated 
above,  and  we  are  quite  sure  that  the  results  have 
been  most  satisfactory  to  all  concerned,  and  espe- 
cially so  to  the  insurance  companies,  whose  claims 
were  very  much  reduced  through  our  co-opera- 
tion." 


FALL  IN 
JOIN  THE  ARMY  OF 
NYOIL  DEALERS  AND 


YOU 
WILL 
SHARE 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 


PHONO=VOCAL  METHOD  A  SUCCESS. 


Student  Writes  Enthusiastic  Letter  Regard- 
ing the  Success  of  the  Herman-Klein 
Phono-Vocal    Method  of  Voice  Teaching. 


The  successful  use  of  any  particular  system  of 
instruction  affords  the  greatest  proof  of  the  prac- 
ticability of  the  system  in  question.  The  many  tes- 
timonials from  students  of  singing,  and  even  teach- 
ers, regarding  the  effectiveness  of  the  Klein  Phono- 
Vocal  Method  of  voice  culture,  based  on  the  use 
of  talking  machine  records  and  a  comprehensive 
textbook,  and  which  has  back  of  it  all  the  excel- 
lence of  the  famous  school  of  Manuel  Garcia,  goes 
to  prove  its  value. 

The  manner  in  which  those  who  have  used  the 
system  regard  its  success  is  indicated  by  the  fol- 
lowing letter,  recently  received  by  the  Music  Phone 
Method,  2  West  Forty-fifth  street,  New  York: 

Kellogg,  Idaho,  Dec.  22,  1915. 
The  Music  Phone  Method,  New  York  City: 

I  expressed  my  approval  of  The  Music  Phone  Method  on 
receipt  of  the  same.  At  that  time  I  valued  it  at  $1,000,  but 
after  having  studied  with  it  six  weeks  its  value  has  just 
doubled.  All  of  my  records  are  jealously  guarded  and  kept 
under  lock  and  key  when  not  in  use.  I  have  expended  in 
the  neighborhood  of  $2,000  with  some  of  the  best  teachers 
of  vocal  music  to  be  found  in  the  West,  but  still  I  was 
not  satisfied.  I  have  the  well-known  fault  that  most  all 
average  singers  have  got,  and  that  is  lack  of  proper  breath 
and  throat  control.  Tue  trouble  of  all  teachers  is  that  they 
try  to  teach  how  to  overcome  such  faults,  but  not  how  to 
prevent  such  faults.  Now  it  is  clear  to  anyone  with  the 
average  brain  that  it  is  much  easier  for  a  person  to  keep 
from  getting  a  sore  throat  than  to  doctor  and  overcome  the 
same  when  once  it  has  got  hold  of  him.  Their  excuse  for 
this  is  that  they  are  afraid  of  mystifying  a  pupil,  but  that  is 
just  what  they  do.  I  came  to  this  town  to  get  together 
enough  funds  to  go  ahead  with  my  voice,  but  am  pleased  to 
say  that  the  Herman  Klein  Phono-Vocal  Method  has  solved 
the  financial  end  of  it  for  me.  I  have  in  the  Music  Phone 
Method  the  greatest  of  all  teachers.  You  are  given  permis- 
sion to  use  this  in  any  way  that  will  help  music  lovers  to 
take  advantage  of  this  great  opportunity.  I  would  be 
pleased  to  answer  any  letters  from  ones  who  would  like  a 
heart-to-heart  talk  with  one  of  your  students.  Wishing 
you  all  kinds  of  success,  I  rema;n    Sincerely  yours, 

N.  S.  Clark. 

Those  issuing  the  method  have  received  similar 
letters  from  many  students  and  also  letters  from 
members  of  the  trade  regarding  the  success  of  the 
system  as  a  selling  proposition. 


MAGNET  DECALCOMANIE  NAMEPLATES 


SOLD  BY 

HURTEAU.W1UIAMS&C0.™ 

MONTREAL     — OTTAWA 


mm©  to 


FOR  TALKING  MACH|Uc 
r      CABINETS  Etc  nt 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below. 


250 


500  1000 


$12 
$16 


$15 
$20 


$20 
$25 


Gold  letters,  black  edged  . 

Black  letters,  solid  gold  back- 
ground,   with    fancy  bordei 

Samples  upon  application, 

GEO.  A.  SMITH  &  CO.,  Inc. 
136  Liberty  Street,         New  York,  N.Y. 


PHONOGRAPH ( 

HURON  ROAD  (Sunn tomfool) 

~S  -  PROSPECT  2WO-  C£H 

ClEVELAN? 

son,®  mv 


E 


desl  Music  House  i 
|Q3    E    BR OAO  ' 


IslIl(gEIKI®KI®„m. 

i  6SQJ3  ETC*  > 


THE  TALKING  MACHINE  WORLD. 


29 


NEW  CONCERN  TO  MAKE  "TALKERS"  IN  PHILADELPHIA. 

Horace  Sheble  Is  President  of  the  Domestic  Talking   Machine  Corp.,  Chartered  with  $200,000 
Capital   Stock,  to   Enter   Manufacturing  Field  on  Large  Scale. 


The  Domestic  Talking  Machine  Corp.  was  re- 
cently incorporated  at  Philadelphia,  under  Penn- 
sylvania State  laws,  for  the  purpose  of  manufac- 
turing talking  machines,  records  and  accessories. 
Its  capital  stock  is  $200,000,  all  of  which  is  said  to 
have  been  subscribed.  The  president  of  the  cor- 
poration is  Horace  Sheble,  who  is  a  talking  ma- 
chine authority  of  international  distinction. 

The  company  expects  ultimately  to  build  its  own 
plant,  but  for  the  present  large  quarters  have  been 


Horace  Sheble,  President. 

secured  at  Thirty-third  and  Arch  streets,  the  build- 
ing in  which  it  is  located  being  one  of  the  finest 
modern  factory  plants  in  the  country,  being  of 
strictly  fireproof  construction  throughout. 

It  is  the  intention  of  the  company  to  manufacture 
everything  entering  into  the  construction  of  its 
product,  with  the  exception  of  woodwork,  so  as  to 
enable  it  to  effect  every  possible  saving  in  manufac- 
turing cost  and  place  on  the  market  a  line  of  low- 
priced  machines  that  can  assume  leading  propor- 
portions  in  the  trade.  As  the  company  has  ample 
backing,  it  is  planned  to  discount  all  bills  and  at 
every  angle  effect  all  possible  legitimate  savings 
and  put  them  into  building  up  and  standardizing 
the  quality  of  its  product. 

President  Sheble  has  gathered  around  him  an 
efficient  and  loyal  staff  of  specialists,  each  man  to 
head  his  respective  department  and  to  be  in  abso- 
lute charge.  Putting  responsibility  on  capable 
men  Mr.  Sheble  has  found  is  the  only  way  to  se- 
cure the  best  results. 

Philip  C.  Adams  has  been  appointed  general 
sales  manager.    While  the  phonograph  field  is  new 

to  him,  he  is 
a  merchandising 
man  of  marked 
ability,  and  the 
sales  end  of  the 
company  has 
every  opportuni- 
ty of  being  well 
handled. 

The  superin- 
tendent   of  the 
plant  is  Thomas 
Thomas  Kraemer,  Supt.         Kraemer,  who 

for  many  years  was  connected  with  the  Singer 
Sewing  Machine  Co.  He  was  also  superintendent 
of  the  Regina  Music  Box  Co.,  and  later  on  super- 
intendent of  the  Hawthorne  &  Sheble  Manufactur- 
ing Co.  Mr.  Kraemer  has  contributed  many  pat- 
ents to  the  development  of  the  talking  machine 
art  and  is  an  authority  on  mechanical  matters  and 
modern  shop  practices. 

The  purchasing  head  of  the  company  is  A.  C. 
Wright,  who  was  formerly  purchasing  agent  for 
the  American  Graphophone  Co.,  and  is  considered 
an  expert  in  his  chosen  field  of  work. 

The  accompanying  photographs  show  the  officers 
of  the  Domestic  Talking  Machine  Corp. 

"Looking  over  the  phonograph  field,  the  success 
of  the  various  companies  has  generally  been  lim- 
ited to  the  powers  of  the  men  who  are  actively  re- 
sponsible. Some  of  the  new  companies  have  been 
started  by  men  unfamiliar  with  the  industry,  and 
it  is  doubtful  to-day,"  said  Mr.  Sheble,  "if  more 
than  a  few  of  the  companies  engaged  in  the  manu- 


facture of  talking  machines  are  making  money. 
It  reminds  me  of  a  number  of  years  back  when 
the  bicycle  business  was  in  its  prime.  Every  other 
bicycle  dealer 
started  to  buy 
parts  and  as- 
semble in  order 
to  be  classed  as 
a  manufacturer, 
imagining  b  y 
such  a  process 
he  could  com- 
pete with  those 
actually  manu-  Philip  C.  Adams,  Sales  Mgr. 
facturing.  It  did  not  take  long  for  such  conditions 
It  seek  their  own  level. 

"It  is  our  intention  to  manufacture  machines 
under  our  own  patents,  and  through  the  facilities 
and  ample  capital  available  I  believe  our  company 
will  shortly  be  prepared  to  offer  most  attractive 
conditions  in  low-priced  talking  machines. 

"Our  plant  is  at  present  being  equipped  through- 
out with  the  most  modern  machinery,  so  as  to  en- 
able us  to  conduct  the  work  we  have  in  mind  in  a 
most  efficient  manner.  I  do  not  care  to  show  il- 
lustrations of  our  various  types  at  this  time,  but 
they  will  be  ready  shortly,  when  the  proper  trade 
announcements  will  be  featured." 

The  Domestic  Talking  Machine  Corp.  starts 
with  a  complement  of  men  who  have  been  brought 

up  in  the  man- 
ufacturing busi- 
n  e  s  s  ,  men 
who  have  seen 
this  important 
business  grow 
from  small 
things  to  big 
ones,  and  who 
have  actively 
participated  in 
A.  C.  Wright,  Purchasing  Agt.  its  growth,  so 
the  company  is  exceptionally  well  fortified  from 
both  a  managerial  and  financial  standpoint. 


INVENTORIES  AND  STOCK  RECORDS. 

Should  Be  Safeguarded,  Says  F.  K.  Dolbeer,  In 
Recent  Letter. 


F.  K.  Dolbeer,  manager  of  the  credit  depart- 
ment of  the  Victor  Talking  Machine  Co.,  recently 
sent  out  a  letter  to  Victor  jobbers  and  dealers  im- 
pressing upon  them  the  necessity  of  keeping  their 
inventories  and  records  regarding  stock  in  a  safe 
place  in  order  to  protect  their  insurance.  In  part 
Mr.  Dolbeer  said : 

"One  of  our  distributers  recently  sustained  a 
heavy  loss  by  fire,  and  the  fact  that  he  was  in  a 
position  to  produce  a  copy  of  an  inventory  taken 
December  31,  1915 — together  with  other  papers 
bearing  on  the  subject — was  of  material  aid  in 
enabling  him  to  promptly  prepare  a  proof  of  loss 
which  was  acceptable  to  the  insurance  adjusters, 
so  that  a  settlement  was  obtained  within  ten  days 
from  date  of  fire." 


VISITING  TRADE  IN  THE  EAST. 


A.  Anderson,  of  the  credit  department  of  the 
New  York  Talking  Machine  Co.,  New  York,  Vic- 
tor distributer,  is  making  extended  trips  through 
the  Eastern  section  of  the  country  in  order  to  in- 
vestigate general  conditions  in  the  respective  local 
territories  and  call  upon  Victor  dealers.  Mr.  An- 
derson has  already  visited  Pennsylvania,  Massa- 
chusetts and  sections  of  New  York  State,  and  will 
continue  these  trips  indefinitely.  These  visits  will 
undoubtedly  aid  the  New  York  Talking  Machine 
Co.  to  render  its  dealers  an  even  more  efficient 
degree  of  co-operation  than  it  has  in  the  past. 


Offer  Victor 
Dealers  an  Unusual 
Opportunity 

It  is  unusual  because  Landay 
service  gets  right  at  the  heart 
of  your  business  problems. 

Landay  Brothers  can  solve 
your  problems  because  they 
know  the  retail  business 
thoroughly. 

Hence,  Landay  Brothers  are 
prepared  to  render  you 
assistance  or  advice  on 

Stock 

Financial  problems 
Selling  problems 
Advertising  problems. 

Put  your  difficulties  up  to  us 
today.  Remember  our  con= 
fidence  is  based  on  PRACTT= 
CAL  EXPERIENCE. 

Write  us  today — no  obliga= 
tion  on  your  part  whatsoever. 


P.  S.  Do  you  know  that  Landay  offers 
to  dealers  a  special  window  card  service 
of  unusual  character?    Ask  us  about  it. 


Ian,  day. 


Victor  Jobbers  Exclusively 

569  Fifth  Avenue 

New    York,    N.  Y. 


The  Bailey  Furniture  Co.  has  added  pianos  and 
talking  machines  to  its  line  of  furniture,  the  Vic- 
tor, Edison  and  Columbia  machines  being  handled 
under  Manager  John  L.  Young. 


THE  HOME  OF  LA  N  DAY  BROS, 


30 


THE  TALKING  MACHINE  WORLD. 


The  Trade  In  New  York  City  And  Vicinity 


The  month  of  February  was  a  very  satisfactory 
one  for  the  local  talking  machine  trade,  and  is  best 
summed  up  in  the  remarks  of  several  dealers  and 
jobbers  that  the  sales  totals  of  the  month  were  as 
large  as  might  be  expected  for  a  month  that  had 
thirty-one  days  and  no  holidays,  instead  of  twenty- 
nine  days  and  two  holidays. 

The  general  situation  in  the  trade  shows  no  ma- 
terial change  from  last  month ;  February  business 
being  far  ahead  of  last  year  and  exceeding  that  of 
any  February  in  the  history  of  the  local  talking 
machine  trade. 

There  is  still  a  tremendous  shortage  of  machines 
of  all  types  and  classes,  and  this  scarcity  of  prod- 
uct is  becoming  more  acute  day  by  day.  Factories 
are  working  to  capacity,  but  the  demand  has  been 
so  far  beyond  all  expectations  that  human  calcula- 
tions could  not  foresee  it.  The  record  situation  is 
far  better  than  it  was  a  few  months  ago,  and 


there  is  very  little  complaint  regarding  the  short- 
age of  records  of  any  particular  class.  Standard 
selections  are  selling  well,  and  there  is  a  steady 
call  for  dance  records  and  the  better  class  of 
popular  selections. 

Dealers  Interested  in  Important  Problems. 

The  most  interesting  features  in  the  local  talk- 
ing machine  trade  is  the  fact  that  the  dealers  are 
evincing  a  keen  interest  in  general  matters  which 
are  applicable  to  the  talking  machine  trade  from  a 
broad  viewpoint.  The  Stevens  bill  is  attracting  the 
attention  of  a  great  many  of  the  local  dealers  who. 
in  accordance  with  the  request  of  the  National 
Association  of  Talking  Machine  Jobbers,  have 
written  to  their  Congressmen  and  pointed  out  that 
the  Stevens  bill  when  enacted  will  prove  beneficial 
to  manufacturer,  dealer  and  consumer,  particularly 
the  latter. 

Other  topics  which  have  been  discussed  by  the 


ill! 


Reliability 


Your  greatest  consideration  in 
the  selection  of  a  distributor. 

A  studied  knowledge  of  your 
needs,  and  a  personal  interest 
by  our  sales  organization  as 
well  as  the  house  force,  make  it 
possible  for  you  to  rely  upon  us 
and  feel  confident  that  your 
interests  are  having  our  best 
thought  always,  and  the  best 
possible  attention. 

We  have  successfully  served 
the  dealer  for  over  82  years. 


C.  Bruno  &  Son,  Inc. 

ESTABLISHED  1834 

Victor  Distributors  to  the 
Dealer  Only 

351-353  FOURTH  AVE.,  NEW  YORK 

WE  DO  NOT  RETAIL 


mni 


local  dealers  are  salesmanship,  better  terms  and  a 
more  definite  understanding  of  the  "record  on  ap- 
proval" question.  The  dealers  are  making  plans 
to  develop  their  salesmen  along  more  efficient  and 
result-productive  lines  than  in  the  past,  as  they 
realize  that  the  present  prosperity  of  the  talking 
machine  trade  can  only  be  maintained  by  intelli- 
gent salesmanship  of  the  very  highest  type. 

A  number  of  the  local  dealers  have  expressed 
their  displeasure  with  the  newspaper  advertising 
which  makes  a  feature  of  "nothing  down"  and 
ridiculously  low  terms.  It  is  more  than  likely 
that  some  action  on  this  matter  will  be  taken  by 
the  local  association  within  the  near  future.  The 
record  approval  question  has  always  been  a  thorn 
in  the  side  of  the  progressive  and  wideawake 
dealer,  and  this  important  subject  is  being  dis- 
cussed from  every  angle,  with  the  idea  of  pro- 
tecting the  dealer  from  losses  through  the  improper 
use  of  the  "record  on  approval"  privilege. 

Stevens  Bill  Activity. 

J.  Newcomb  Blackman,  president  of  the  Black- 
man  Talking  Machine  Co.,  New  York,  Victor  dis- 
tributer, in  company  with  Messrs.  Mickel,  Rauth 
and  Nestor,  of  the  legislative  committee  of  the 
National  Association  of  Talking  Machine  Jobbers, 
made  a  special  trip  to  Washington  recently  in  the 
interests  of  the  Stevens  bill.  This  committee  held 
a  number  of  important  conferences  with  promi- 
nent Congressmen  with  the  object  in  view  of  ob- 
taining an  early  hearing  for  the  bill.  The  mem- 
bers of  the  committee  do  not  feel  at  liberty  at  the 
moment  to  disclose  their  actual  plans,  except  to 
say  that  they  were  successful  in  enlisting  the  sup- 
port of  high  distinguished  officials,  and  the  general 
outlook  for  the  Stevens  bill  is  extremely  favorable. 
The  American  Fair  Trade  League  is  greatly 
pleased  with  the  work  done  by  the  National  Asso- 
ciation of  Talking  Machine  Jobbers'  committee, 
and  they  refer  to  it  as  most  effective  when  com- 
pared to  the  efforts  of  any  other  organization.  Mr. 
Blackman  states  that  it  cannot  be  urged  too  strong- 
ly, however,  that  each  dealer  write  to  the  mem- 
bers of  the  Interstate  and  Foreign  Commerce 
Commission,  showing  their  great  interest  in  the 
holding  of  an  early  hearing  on  the  Stevens  bill. 

The  Blackman  Talking  Machine  Co.  reports  the 
closing  of  an  excellent  February  with  a  good  in- 
crease over  the  corresponding  month  of  last  year. 
Mr.  Blackman  points  out  that  if  the  company  is 
able  to  get  enough  goods  to  continue  this  ratio 
of  increase  during  March  and  April  it  will  wind 
up  with  a  very  fine  business  year  on  April  30. 
Attractive  Window  Display. 

Referring  to  the  general  outlook  and  last 
month's  business,  Raymond  Duncan,  of.  the  Edi- 
son Shop,  473  Fifth  avenue,  which  is  owned  by 
the  Phonograph  Corporation  of  Manhattan,  said : 
"February  sales  were  very  gratifying,  and  both 
phonographs  and  records  shared  in  the  general 
trade.  Our  concerts  in  our  auditorium  have  been 
well  attended,  and  we  have  plans  now  under  way 
whereby  a  number  of  prominent  artists  record- 
ing for  the  Edison  diamond  disc  records  will  ap- 
pear at  special  recitals  singing  in  conjunction  with 
their  own  records."  The  Edison  Shop  is  featur- 
ing this  week  a  window  display  which  is  attract- 
ing the  favorable  attention  of  all  passers-by.  This 
display  includes  the  popular  models  in  the  Edi- 
son Diamond  Disc  and  Amberola  line,  while  in  the 
center  of  the  window  is  shown  a  sectional  view 
of  the  Diamond  Disc  reproducer.  This  is  dis- 
played under  a  magnifying  glass,  and  thousands 
of  people  have  stopped  to  examine  the  display 
when  passing  the  Edison  Shop.  Mr.  Duncan 
states  that  he  is  planning  to  install  similar  edu- 
cational displays  every  fortnight  as  the  success 
of  this  first  display  has  been  phenomenal. 

Record-Breaking  February  Business. 

"February  business  was  as  big  as  though  the 
month  had  thirty-one  days  and  no  Sundays  or 
holidays,"  said  R.  F.  Bolton,  district  manager  of 
the  Columbia  Graphophone  Co.,  New  York.  "Not- 
(Continued  on  page  32.) 


THE  TALKING  MACHINE  WORLD. 


31 


^^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw^ 


The 


New  York  Talking  Machine  Company 


Devotes  a  Wealth  of  Time,  Energy — 
and  Money — in  Active  Profit-Produc- 
ing Co-operation  With  Victor  Dealers. 

"We  Deliver  More  Than  Merchandise" 


Below  is  one  of  five  display  cards  with 
which  we  are  covering  the  "big" 
records  of  the  Victor  April  List. — 


This  Service  Is  Open  to  all  Dealers.- 


It  Pulls  Customers  into  the  Store 


WRITE  US 


Hear  THIS  Record  1792s 


Just  Hear  IM! 


5 


"HIS  MASTER'S  VOICE" 


32 


THE  TALKING  MACHINE  WORLD. 


TRADE  IN  NEW  YORK  AND  VICINITY. 

(Continued  from  page  30.) 

withstanding  the  enormous  volume  of  business  and 
the  increase  over  last  year,  we  were  still  unable 
to  take  care  of  our  dealers'  requirements,  although 
our  manufacturing  facilities  were  increased  con- 
siderably. Other  additions  to  our  factory  are  now 
being  made,  and  within  the  next  thirty  or  sixty 
days  we  hope  to  be  able  to  take  care  of  our  deal- 
ers' needs  promptly.  The  larger  types  of  machines 
are  still  in  big  demand,  and  the  models  selling  at 
seventy-five  dollars  and  upward  are  easily  in  the 
lead.  Record  business  has  shown  a  phenomenal 
increase,  giving  ample  evidence  that  our  advertis- 
ing campaign  is  not  only  doing  us  lots  of  good, 
but  is  also  proving  of  vast  benefit  to  our  dealers. 
Judging  from  the  business  closed  during  the  first 
two  months  of  the  year,  it  is  very  evident  that  1916 
will  be  a  much  larger  talking  machine  year  than 
1915.  Collections  are  very  good,  which  would  tes- 
tify to  the  fact  that  our  dealers  are  enjoying  a 
large  measure  of  prosperity  and  selling  their  ma- 
chines on  good  terms.  Orders  for  fall  are  being 
received  in  large  quantities,  and  the  dealers  are 
making  plans  far  ahead  of  time  to  forestall  any 
possible  shortage  during  the  latter  part  of  the 
year." 

Better  Factory  Shipments. 

V.  W.  Moody,  sales  manager  of  the  New  York 
Talking  Machine  Co.,  Victor  distributer,  in  a 
brief  summary  of  February  business  said:  "Our 
company  still  feels  the  continuous  scarcity  of  all 
types  of  machines.  Factory  shipments  were  some- 
what more  substantial  during  February  than  the 
preceding  months  which  enabled  us  to  maintain 
a  proportionate  increase  over  last  year.  The  rec- 
ord situation  is  good,  and  the  demand  for  the 
better  class  of  popular  music  is  evident.  This 
is  a  pleasing  indication,  because  the  customer  who 
buys  good  substantial  music  never  tires  of  his  in- 
strument, while  the  owner  of  a  machine  who  does 
not  appreciate  good  music  often  tires  of  his  ma- 
chine very  quickly." 

Open   New  Columbia  Department. 

Spear  &  Co.,  the  well-known  furniture  house 
which  has  opened  a  new  building  on  Thirty-fourth 
street  near  Fifth  avenue,  is  maintaining  a  very 
attractive  talking  machine  department  devoted  to 
the  Columbia  line  exclusively.  J.  A.  Friedman, 
well-known  in  the  local  talking  machine  trade,  is 
manager  of  this  department,  and  he  has  arranged 
to  carry  a  complete  stock  of  machines  and  records 
and  give  the  Columbia  line  aggressive  exploita- 
tion. 

De  Luxe  Model  in  Popular  Demand. 

"Our  sales  last  month  very  nearly  equaled 
those  of  December,"  said  George  Thornton,  Jr., 
of  the  Pathe  Shop,  487  Fifth  avenue,  which  han- 
dles the  products  of  the  Pathe  Freres  Phonograph 
Co.  exclusively.  "The  best  selling  Pathephone  dur- 
ing the  month  was  our  new  $225  DeLuxe  model, 
which  is  being  sold  as  fast  as  we  can  receive  the 
stock  from  the  factory.  The  artistic  lines  of  this 
instrument  have  won  praise  from  all  our  custom- 
ers, and  we  expect  this  model  to  be  the  leading 


Pathephone  in  this  territory.  Record  sales  were 
very  satisfactory,  and  the  records  which  are  now 
being  produced  at  our  factory  are  being  praised 
by  experts  as  representative  of  the  highest  type 
of  record  production.  During  the  past  week  or 
two  we  sold  a  number  of  complete  sets  of  operatic 
music  to  well-known  people  in  the  musical  world. 
Our  customers  are  awaiting  with  interest  the  first 
records  made  by  Muratore,  the  celebrated  tenor, 
and  there  will  certainly  be  a  big  demand  for 
these  records."  One  of  the  recent  additions  to 
the  sales  staff  of  the  Pathe  Shop  is  George  Oliver, 
formerly  connected  with  Thomas  A.  Edison,  Inc. 
Heavy  Featuring  of  Records. 
In  chatting  with  a  World  representative  anent 
business  conditions,  Charles  F.  Bruno,  C.  Bruno  & 
Son,  Inc.,  353  Fourth  avenue,  Victor  distributers, 
reports  that  conditions  are  fine  and  that  from  the 
sales  sheets  there  is  every  indication  of  dealers 
featuring  records  in  a  very  heavy  way.  "Special 
attention  in  the  record  field,  I  find,  is  prolific  of 
not  only  financial  results,  but  when  a  customer  gets 
into  the  habit  of  coming  to  a  dealer's  store,  and  he 
gets  the  right  kind  of  service,  he  is  bound  to  con- 
tinue business.  It  behooves  dealers,  therefore,  to 
maintain  a  good  stock  of  records  so  that  they 
won't  have  to  subject  their  customers  to  the  in- 
convenience of  waiting  for  several  days." 

Best  February  in  History. 
Thomas  H.  Fletcher,  retail  manager  of  the 
Aeolian  Co.,  in  a  chat  with  The  World  said: 
"February  was  the  best  month  in  the  history  of 
the  retail  division  of  the  Aeolian  Co.  Our  Aeolian- 
Vocalion  department  achieved  phenomenal  sales 
totals,  and  our  figures  for  the  month  show  a  very 
large  increase  over  February  of  last  year."  The 
Aeolian  Co.  is  conducting  a  remarkable  campaign 
in  the  local  newspapers  on  behalf  of  the  Aeolian- 
Vocalion.  This  campaign  is  particularly  note- 
worthy for  its  dignity  and  effectiveness,  the  sales 
arguments  being  presented  most  interestingly. 
Active  Record  Trade. 
The  G.  T.  Williams  Co.,  217  Duffield  St.,  Brook- 
lyn, N.  Y.,  Victor  distributer,  closed  a  very  satis- 
factory February,  notwithstanding  the  general 
shortage  of  all  types  of  Victrolas.  The  company 
reports  a  very  active  record  market  with  the 
dealers  enthusiastic  regarding  the  outlook. 
Excellent  Newspaper  Publicity. 
The  Sonora  Phonograph  Corporation  carried  a 
splendid  full  page  advertisement  in  the  rotogravure 
section  of  one  of  the  leading  Sunday  newspapers. 
This  advertisement  presented  the  Sonora  salon  at 
Fifth  avenue  and  Fifty-third  street.,  and  also  fea- 
tured the  "Invincible"  model  of  the  Sonora  line. 
The  advertisement  was  unusually  effective,  the 
delicate  rotogravure  tints  being  in  harmony  with 
the  dignified  character  of  the  text. 

Duplicate  Fall  Trade. 
"Our  dealers  report  an  even  greater  demand 
for  Victrolas  and  Victor  records  than  they  ex- 
perienced during  the  fall  months,"  said  R.  H. 
Morris,  of  the  American  Talking  Machine  Co.. 
368  Livingston  street,  Brooklyn,  N.  Y.,  Victor  dis- 
tributer.   "We  all  appreciate,  of  course,  the  fact 


that  there  is  a  tremendous  scarcity  of  machines, 
but  it  is  certainly  gratifying  to  note  that  our 
dealers  are  closing  a  bigger  business  than  ever 
before.    This  also  applies  to  our  own  institution." 


"BILLY"  DOES  THE  ANNOUNCING. 

Younger  Scherman  Tells  of  the  Arrival  of  a 
Nine-Pound  Advertising  Man  in  the  Family 
— A  Decidedly  Novel  Announcement. 

The  Columbia  Graphophone  Co.'s  advertising 
department  has  achieved  distinction  throughout 
the  trade  because  of  the  originality  and  individu- 
ality of  the  various  publicity  ideas  which  it  has 
sponsored.  This  idea  of  originality  is  character- 
istic of  each  and  every  member  of  the  department, 


Billy  Scherman  and  His  "News." 

which  includes  William  S.  Scherman,  one  of  the 
most  popular  members  in  the  Columbia  executive 
offices. 

Mr.  Scherman  is  so  imbued  with  this  doctrine 
of  originality  that  it  was  only  to  be  expected  that 
his  friends  would  receive  a  decidedly  original  an- 
nouncement of  the  arrival  at  his  home  on  March  2 
of  a  nine-pound  baby  boy.  He  did  not  disappoint 
his  friends,  as  each  one  of  them  received  a  post 
card  similar  to  the  picture  shown  herewith.  As  the 
text  so  well  sets  forth,  there  are  now  two  boys  in 
the  Scherman  family,  and  "Billy"  Scherman,  who 
announces  the  arrival  of  his  new  playmate,  is  al- 
ready giving  indications  of  following  in  the  foot- 
steps of  his  father  by  displaying  a  keen  interest 
in  the  Columbia  product  and  a  fondness  to  try  out 
unique,  though  intensely  practical,  ideas. 


EDISON  SPRIMTWEARS  WELL. 

There  was  recently  received  at  the  factory  of 
Thomas  A.  Edison,  Inc.,  Orange,  N.  J.,  a  set  of  old 
style  concert  phonograph  spring  barrels  for  the 
purpose  of  having  the  springs  renewed.  The 
spring  barrels  belong  to  a  machine  owned  and  used 
by  A.  M.  Neill,  of  Hatboro,  Pa.,  for  the  past  six- 
teen years,  and  the  only  fault  found  was  that  the 
springs  had  relaxed.  Mr.  Neill  ordered  new 
springs  supplied  as  soon  as  possible  so  that  he  may 
again  have  the  use  of  his  phonograph. 


/ 

CO  \ 

-ajji  BEEjf|fgCROFT 

A  personally  selected  list  of  records  wfilch  you  should  have  In 
your  home.    Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  play  them  for  you. 

'"'•Ie^^U*  » 

Mt]l             .w.   .» 

tuti  k*w HwtM                    tkc^Mt  |.M 
i    (UK  i^MM  in 

'  IM 

l«ui£±i2;'.^t-f  .71 
IsmlS2S^,               ""'SSI'  -H 

™»|6;Sisa'ss!*,?r  fcsi  ■« 

'^SEMBfcSSrf  "    S£z\  " 

Record  Delivery  Envelopes  Are  Cheaper 
Than  Wrapping  Paper  and  String 

Record  Delivery  Envelopes                   Perfection  Record  Holders 

r»   i  ci    i   i?      i                               Long  Cabinets 

Kecord  Mock  Envelopes  Needles 

Catalogue  Supplement  Envelopes        Peerless  Locking  Plates 

CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave,  PHILADELPHIA 

The  Shelton  Motor  Increases  £  Sales 

The  Shelton  Electric  Motor  will  enable  you  to 
sell  an  "electrified"  machine  to  every  prospect 
who  enters  your  store.  It  can  be  used  equally 
as  well  on  a  $25  machine  as  on  a  $200 
machine.  It  also  increases  record  sales  by 
stimulating  the  customer's  interest  in  music 
and  creates  a  new  enthusiasm  in  his  machine. 

The  Shelton  Electric  Motor  is  simply  placed 
against  the  turntable,  and  does  not  require 
even  the  turning  of  a  screw.  It  does  not 
interfere  with  the  spring  motor  in  any 
way,  but,  on  the  contrary,  saves  the  spring. 
Either  motor  may  be  used  as  desired. 
Made  for  any  lighting  circuit.  Instantly 
attached  and  is  not  affected  by 
fluctuation  of  current. 


Retail  Price,  $17.50 


Patents  protected  by  our  own 
and  allied  interests.  Injunc- 
tion and  accounting  will  be 
asked  for  against  any  manu- 
facturer or  dealer  making  or 
selling  an  infringing  motor. 


Write  to-day  to  nearest  office  for  dealer  discounts 
and  special  proposition. 


SHELTON  ELECTRIC  CO. 


NEW  YORK — 30  East  42nd  Street 

CHICAGO— 30  East  Randolph  Street 
BOSTON— 101  Tremont  Street 

SAN  FRANCISCO— 62  Post  Street 


THE  TALKING  MACHINE  WORLD. 


33 


Can  you  imagine  anyone  saying  there  would-be 
no  demand  for  Ysaye  records?  Or  Seagle 
records?  Or  Casals  records?  And  can  you 
imagine  anyone  trying  to  offer  you  substitutes 
for  records  by  artists  such  as  these? 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Grapnophone  Company 

Wool  worth  Building,  New  York 


UP=STATE  VICTOR  DEALERS  ACTIVE. 

V.  W.  Moody,  Sales  Manager  of  the  New  York 
Talking  Machine  Co.,  Finds  on  Trip  Retail- 
ers in  New  York  State  and  Pennsylvania 
Making  Preparations  for  Unusual  Business. 


V.  \Y.  Moody,  sales  manager  of  the  New  York 
Talking  Machine  Co.,  119  West  Fortieth  street, 
New  York,  Yictor  distributer,  returned  last  week 
from  an  extended  trip  through  New  York  State 
and  Pennsylvania.    Mr.  Moody's  observations  and 


V.  W.  Moody. 

comments  regarding  his  trip  are  most  gratifying  in 
that  they  indicate  that  without  an  exception  Victor 
dealers  throughout  this  territory  are  making  im- 
provements and  preparations  for  an  increased  Vic- 
tor business  which  is  little  short  of  astounding. 

As  outlined  below  by  Mr.  Moody,  the  activities 
of  many  of  the  Victor  dealers  visited  on  this  trip 
will  give  a  good  idea  of  the  optimism  and  pros- 
perity of  the  entire  Victor  retail  fraternity. 

In  Rochester,  N.  Y.,  Burley  &  Biesinger,  whose 
home  office  is  in  Buffalo,  have  recently  taken  over 
the  store  of  C.  Kurtzmann  &  Co.  and  are  remodeling 
the  entire  interior.  The  store  is  being  redecorated, 
and  the  installation  of  additional  booths  and  rec- 
ord racks  has  been  contracted  for,  together  with 
an  elaborate  outdoor  electric  sign.  Sibley,  Lind- 
sey  &  Curr,  prominent  department  store,  has 
moved  its  Victor  department  from  a  basement  lo- 
cation to  a  prominent  third  floor  space,  installing 
new  booths  and  new  record  racks.  Edwards  &  Co., 
another  large  department  store,  are  making  very 
material  improvements  in  their  Victor  department. 

In  Syracuse,  N.  Y.,  W.  T.  Crane  has  taken  a 
new  store  on  Salina  street,  and  is  converting  the 
main  floor  into  a  Victor  department,  with  sufficient 
display  room  for  a  limited  number  of  art  pianos. 
Leiter  Bros.,  Salina  street,  are  also  preparing  to 
make  extensive  alterations  and  improvements. 

In  Binghamton,  N.  Y.,  Fowler,  Dick  &  Walker 
are  installing  four  more  booths  in  addition  to  their 
already  substantial  equipment. 

In  Wilkes-Barre,  Pa.,  Landau's  music  and 
jewelry  store  has  just  completed  an  installation  of 
ten  modern  booths. 

In  Scranton,  Pa.,  Stoehr  &  Fister  are  making  in- 


terior alterations  and  installing  two  handsome  ma- 
chine exhibition  parlors. 

In  Allentown,  Pa.,  G.  C.  Aschbach  is  making  one 
of  the  most  radical  alterations  of  any  of  the  deal- 
ers visited  by  Mr.  Moody.  This  concern  has 
moved  its  Victor  department  from  the  second  tc 
the  main  floor,  and  a  battery  of  record  and  dem- 
onstration rooms  and  a  magnificent  reception  salon 
have  been  constructed.  Hartman  &  Laushe,  who 
have  just  entered  the  Victor  business,  are  installing 
substantial  and  modern  equipment,  and  when  alter- 
ations are  completed  will  have  a  most  attractive 
store. 

In  Easton,  Pa.,  the  Victor  department  of  W.  H. 
Keller  &  Son  shows  a  remarkable  development 
that  is  most  gratifying.  A  few  years  ago  this  con- 
cern had  a  very  small  exhibition  of  Victor  ma- 
chines and  records,  with  practically  no  department 
and  situated  far  back  in  the  extreme  end  of  the 
store.  A  short  while  ago  the  Victor  line  was  put 
into  the  center  of  the  store  and  a  few  demonstra- 
tion rooms  installed.  Now  the  company  has  a 
Victor  department  which  is  one  of  the  finest  that 
can  be  found  in  the  East.  It  is  located  in  the 
most  prominent  part  of  the  store,  and  the  officers 
of  the  store  are  trying  to  figure  ways  and  means 
whereby  they  can  install  additional  rooms. 


A  BIG  TALKING  MACHINE  CENTER 

Is   the    Republic    Building,    Chicago,  Where 
Eleven  Different  Machines  Are  Displayed. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  9. — What  is  perhaps  the 
most  comprehensive  display  of  talking  machines  in 
any  one  building  in  the  Middle  West,  and  perhaps 
in  the  country,  is  to  be  found  in  the  Republic 
Building  at  209  South  State  street.  Here,  under 
one  roof,  the  talking  machine  buyer  has  his  choice 
of  eleven  machines,  which  range  in  size  from  the 
small  metal  variety  to  the  largest  cabinet  ma- 
chines. On  the  ground  floor  is  found  the  Pathe 
Shop.  On  the  fourth  floor  in  the  establishment  of 
A.  H.  Rintelman  can  be  found  the  Vitanola  and 
the  Vanaphone.  On  the  fifth  floor  in  the  Tone 
Shop  are  displayed  the  Columbia,  Edmundson  and 
the  Wondertone.  On  the  seventh  floor  the  Colum- 
bia is  again  found  in  the  warerooms  of  F.  S.  Spof- 
ford.  The  Sonora  phonograph  can  be  had  on  the 
tenth  floor ;  the  Lyraphone  is  shown  in  the  Lyra- 
phone  office,  also  on  the  tenth  floor ;  the  Knabe- 
Crystola  on  the  eleventh  floor  in  the  office  of  Al. 
Bruckner ;  the  Playerphone  on  the  sixteenth  floor, 
and  the  Ariol  on  the  seventeenth  floor. 


The  American  Vitaphone  Co.,  capitalized  at 
$400,000,  was  incorporated  in  Delaware  this  week 
for  the  purpose  of  engaging  in  the  manufacture  of 
talking  machines.  The  incorporators  are  :  Charles 
H.  Howe  and  Ira  L.  Cochrane,  of  Plainfield,  N.  J., 
and  Claude  Wheeler,  Columbia,  Mo. 


INCORPORATED. 

The  Synchrophone  Co.,  of  Chicago,  has  been  in- 
corporated with  a  capital  stock  of  $15,000.  The 
incorporators  are  N.  D.  Cross,  W.  F.  Mayer  and  J. 
P  Grier.  The  proposition  relates  to  talking  ma- 
chines in  combination  with  moving  picture  films. 


MR.  WIDE-AWAKE  DEALER 
WE  WANT  YOU-AND  YOU  WANT  US 


If  you  are  not  handling  PATHEPHONES  you  are  behind 
the  times.  The  PATHEPHONE  is  the  greatest  Musical 
Instrument  ever  Created. 

prepared  to  supply  your  wants  Quickly,  Accurately, 
omptly.    Write  or  Wire  us.    Your  territory  may 


We  are  r 
and  Promptly 
still  be  open 


A.  VICTOR  &  CO. 

PATHEPHONE  DISTRIBUTORS 
Main  and  Genesee  Sts.  - 


Buffalo,  N.  Y. 


34 


THE  TALKING  MACHINE  WORLD. 


RECORD  SALES  A  BIG  FACTOR  IN  BALTIMORE  TRADE 

Recent  Visits  of  John  McCormack,  Billy  Sunday  and  Others  to  That  City  Serve  to  Stimu- 
late Business — Columbia  Graphophone  Co.  Withdraws  from  Local  Retail  Field — 
Wholesale  Trade  Excellent — Stock  Shortage  in  Various  Lines  Being  Relieved — News. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  March  9. — A  good  talking  ma- 
chine business  for  February  was  reported  by  most 
of  the  houses,  despite  the  fact  that  there  was  still 
a  shortage  of  goods  by  most  of  the  houses  and 
there  was  not  as  good  a  supply  of  records  the 
first  part  of  the  month  as  the  demand  required, 
but  toward  the  latter  part  of  the  month  the  sup- 
ply came  along  in  good  shape. 

There  were  several  things  that  helped  to  stimu- 
late the  sale  of  records  during  the  week.  One  was 
the  appearance  of  John  McCormack  in  a  recital  at 
the  Lyric.  A  great  deal  of  space  was  devoted  in 
the  newspapers  to  him,  and  many  of  the  firms  of 
the  city  used  advertising  space  to  call  'attention  to 
his  numerous  records.  All  of  the  shops  reported 
a  big  sale  of  the  McCormack  numbers. 

"Billy"'  Sunday  in  Baltimore  is  also  aiding  rec- 
ord sales,  especially  those  records  that  have  the 
Homer  Rodeheaver  hymns.  Rodeheaver,  who  is 
Sunday's  musician,  gave  quite  an  interview  on  peo- 
ple dancing  to  his  music  in  Philadelphia. 

One  of  the  big  changes  in  the  local  field  was  the 
announcement  of  the  passing  of  the  Columbia 
Graphophone  Co.  entirely  out  of  the  retail  busi- 
ness in  this  city.  In  future  the  Columbia  head- 
quarters here  will  handle  only  wholesale  business 
and  take  care  of  distributing  to  its  customers  in 
this  city  and  the  field  it  handles.  A.  J.  Heath,  who 
has  brought  the  business  of  the  Columbia  line 
along  by  leaps  and  bounds  in  the  less  than  a  year 
and  a  half  that  he  has  been  here,  will  remain  in 
charge  of  the  local  headquarters  of  the  Columbia. 

The  Columbia  headquarters  on  North  Howard 
street  where  both  retail  and  wholesale  business 
was  handled  by  the  Columbia  and  which  is  a  very 
attractive  establishment,  will  be  continued  as  a  re- 
tail emporium  under  the  name  of  the  Columbia 


Grafonola  Shop.  A.  &  J.  Oldewurtel,  the  pioneer 
Columbia  dealers  in  this  city,  and  who  conduct 
Columbia  stores  at  307  South  Broadway  and  566 
North  Gay  street,  will  conduct  the  Grafonola  Shop. 
The  entire  Columbia  establishment  remains  at  the 
Howard  street  shop  and  an  entire  new  and  mod- 
ern equipment  for  distributing  the  Columbia  line 
will  be  established  in  a  new  five-story  modern 
warehouse  on  West  German  street. 

"Business  is  good  with  us,"  said  Mr.  Heath.  "De- 
spite the  cry  of  shortage  of  machines,  business  of 
February  went  ahead  of  February  of  last  year  by 
a  good  margin.  The  new  Columbia  headquarters, 
which  will  be  strictly  wholesale,  will  permit  us  to 
carry  ten  times  the  amount  of  stock  on  hand  and 
we  will  also  carry  the  full  American  and  foreign 
series  of  records.  In  a  little  while  there  will  be 
no  shortage  of  machines." 

The  entire  Columbia  staff  will  go  with  Mr. 
Heath  to  the  new  headquarters  with  the  exception 
of  W.  E.  Collins,  who  has  become  assistant  man- 
ager to  Mr.  Crowley  in  the  talking  machine  re- 
partment  of  the  Hub.  W.  L.  Eckhardt,  of  Phila- 
delphia Columbia  headquarters,  visited  here  this 
week. 

For  E.  F.  Droop  &  Sons  Co.,  Inc.,  Victor  dis- 
tributers. Mr.  Roberts  said :  "February  to  us  was 
a  disappointment.  We  failed  to  get  near  enough 
machines  and  we  ran  back  a  little  on  February  of 
last  year.  There  was  also  a  shortage  in  records, 
but  toward  the  end  of  the  month  records  came 
along  in  pretty  good  shape  and  that  helped  to  stim- 
ulate the  business,  which  was  especially  noticeable 
in  the  increased  demand  for  McCormack  records 
after  his  appearance  here." 

Jesse  Rosenstein,  for  the  National  Piano  Co , 
Pathe  distributers,  reports  a  good  business  in  bis 
line,  with  an  increased  supply  of  machines  coming 


in  and  the  customers  of  the  firm  are  becoming  bet- 
ter pleased.  Two  new  firms — the  Royal  Furniture 
Co.,  510  South  Broadway,  and  William  J.  Wieland, 
3509  and  3511  Eastern  avenue — are  now  handling 
the  Pathe  line. 

The  Sanders  &  Stayman  Co.,  Inc.,  the  Vocalion 
representatives,  report  a  big  business  here.  Last 
week  twenty  machines  of  the  $100  and  $150  style 
were  received,  and  all  were  sent  out  with  the  ex- 
ception of  two  before  the  close  of  the  same  day. 
The  firm  is  well  pleased  with  the  way  the  line  is 
going.  The  company  will  move  to  its  new  head- 
quarters the  latter  part  of  May. 

Cohen  &  Hughes,  Inc.,  Victor  distributers,  re- 
port a  good  business,  but  raise  the  cry  of  old — 
shortage  of  machines — but  the  business  showed  an 
increase  just  the  same. 

H.  R.  Eisenbrandt  Sons,  Inc.,  are  unable  to  meet 
the  great  demand  for  Victor  machines,  so  great  is 
the  local  demand. 

Milton  Boucher,  manager  of  the  Victrola  de- 
partment of  William  Knabe  &  Co.,  reports  that  he 
is  short  of  Nos.  10  and  11  machines.  There  has 
been  a  great  increase  in  the  record  business. 

Five  large,  sound-proof  booths  have  been  in- 
s' ailed  by  the  Hammann-Levin  Co.,  dealers  in  Vie- 
to:-  goods.  The  facilities  for  handling  records  also 
have  been  doubled.  These  improvements  have  been 
made  on  the  first  floor. 

G.  Fred.  Kranz,  president  of  the  Kranz-Fink 
Talking  Machine  Co.,  is  critically  ill  with  pneumo- 
nia at  his  home.  Alarm  is  felt  for  his  recovery. 
He  is  one  of  the  most  popular  men  in  the  city  in 
both  the  musical  and  business  world  and  has  a 
host  of  friends. 

A  unique  feature  of  the  Junior  Assembly  ball  at 
the  Belvidere  last  week  was  the  sending  out  of 
invitations  on  a  talking  machine  record.  Those 
who  received  the  records  had  to  have  a  machine 
to  understand  what  it  was  all  about,  and  quite  a 
few  machines  were  sold  through  the  unique  scheme. 


A  new  soundproof  demonstration  booth  has  been 
installed  in  the  talking  machine  department  of  the 
Kipp  music  store  at  Manhattan,  Kan. 


LONG  CABINETS 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 

Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19 
Z2$i  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  In  top.  Sliding 
Record  Shelf.  Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak. 
Weathered  Oak.  Height  34  in.  Top  19 
225^  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  In  top.  Sliding 
Record  Shelf.   Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


THE  TALKING  MACHINE  WORLD. 


35 


PLANS  FOR  JOBBERS'  CONVENTION. 

Special  Attention  to  Be  Given  to  Educational 
Work  at  the  Annual  Gathering  of  the  Na- 
tional Association  of  Talking  Machine 
Jobbers  to  Be  Held  at  Atlantic  City  in  July. 


entertaining  to  the  many  jobbers  who  are  confi- 
dently expected  to  attend. 


The  tenth  annual  convention  of  the  National 
Association  of  Talking  Machine  Jobbers  will  be 
held  at  Atlantic  City,  N.  J.,  the  old  cavorite  stamp- 
ing ground  of  the  jobbers,  on  July  10,  11  and  12, 
and  for  the  first  time  since  the  conventions  have 
been  held  at  Atlantic  City  the  headquarters  will 
be  made  at  the  Hotel  Traymore  instead  of  the 
Chalfonte. 

The  entertainment  committee  of  the  association, 
of  which  A.  A.  Trostler,  of  the  Schmelzer  Arms 
Co.,  Kansas  City,  is  the  chairman,  is  fast  complet- 
ing arrangements  for  the  convention  and  is  out- 
lining an  attractive  and  ambitious  program. 
Beyond  the  handling  of  the  routine  association 
business,  the  tenth  convention  will  be  devoted 
chiefly  to  educational  work  and  constructive  talks 
on  the  part  of  the  members  of  the  association  and 
iactory  officials. 

As  the  program  is  now  mapped  out  tentatively, 
the  business  meetings  will  be  held  on  Monday  and 
Tuesday  afternoons,  leaving  the  mornings  open 
for  bathing,  sailing  or  other  pleasures  in  which 
the  conventioners  may  desire  to  participate. 
Wednesday  will  be  "Educational  Day,"  when  vari- 
ous talks  on  the  different  phases  of  the  business 
will  be  listened  to. 

On  Thursday,  July  13,  the  members  of  the  job- 
bers' association  and  their,  families  will  be  the 
guests  of  the  Victor  Talking  Machine  Co.  and  will 
enjoy  a  special  program  provided  by  the  company. 
Judging  from  past  conventions  there  will  be  noth- 
ing lacking  in  the  line  of  entertainment. 

In  view  of  the  plans  now  under  way,  it  is  ex- 
pected that  the  annual  convention  of  the  National 
Association  of  Talking  Machine  Jobbers  for  1916 
will  be  one.  of  the  most  resultful  in  the  history 
cf  the  association.  No  effort  will  be  spared  by 
any  of  those  in  charge  of  the  matter  to  make  the 
convention  instructive  and  profitable  as  well  as 


CLOSES  IMPORTANT  PATHE  DEALS. 

J.  F.  Collins,  Sales  Manager  of  Pathe  Freres 
Phonograph  Co.,  Meets  with  Much  Success 
on  Recent  Trip  Through  the  South  and 
West — Reports  General  Wave  of  Optimism. 

J.  F.  Collins,  sales  manager  of  the  Pathe  Freres 
Phonograph  Co.,  New  York,  returned  to  his  desk 
last  week  after  an  extended  trip  to  the  leading 
trade  centers  in  the  South  and  West,  when,  among 
other  things,  he  closed  several  important  deals 


dustrial  activity  in  every  city,  regardless  of  size. 

"General  conditions  are  excellent,  and  Pathe 
jobbers  report  the  closing  of  a  February  far  beyond 
their  highest  expectations.  Pathe  dealers  are  well 
pleased  regarding  the  outlook  for  Pathe  develop- 
ment, and  in  Chicago,  where  the  employes  of  the 
Pathe  Shop  gathered  for  short  talks  on  the  Pathe 
product,  optimism  was  substantiated  by  the  indi- 
vidual enthusiasm  of  every  man.  All  models  of 
Pathephones  are  meeting  with  popular  favor,  and 
the  American  recordings  of  Pathe  discs  are  being 
praised  on  all  sides.  My  trip  as  a  whole  was  grati- 
fying in  every  respect." 

Air.  Collins'  comments  regarding  conditions  are 
worth  more  than  passing  attention,  as  he  is  one  of 
the  veterans  of  the  talking  machine  industry  al- 
though a  young  man  in  point  of  years.  He  has 
been  associated  with  every  phase  of  talking  ma- 
chine development  and  has  achieved  signal  success 
in  his  present  important  post. 


THE  PERFECTEDJTHORPE  MOTOR. 

Interesting  Development  in  That  Talking  Ma- 
chine Accessory — Plans  for  New  Factory. 


J.  F.  Collins. 

whereby  prominent  concerns  in  this  territory  will 
be  enrolled  in  the  ranks  of  the  Pathe  jobbers.  The 
names  of  these  new  distributers  will  be  announced 
in  the  near  future. 

Referring  to  general  conditions,  Mr.  Collins  said  : 
"From  the  reports  I  had  previously  received  from 
our  jobbers  and  travelers  I  had  expected  to  find  a 
fair  measure  of  prosperity  in  the  sections  I  visited, 
but  I  must  admit  that  I  was  unprepared  to  find 
such  a  general  wave  of  optimism  and  splendid  in- 


Since  making  the  first  announcement  of  his  im- 
proved electric  motor  for  talking  machines,  some 
time  ago,  Walter  Thorpe,  29  West  Thirty-fourth 
street,  has  made  a  number  of  perfections  in  the 
motor  in  the  matter  of  the  standardization  of  parts, 
and  plans  are  now  under  way  for  the  equipment  of 
a  new  factory  in  Mount  Vernon,  N.  Y.,  for  the 
manufacture  of  the  motors  in  a  large  way.  The 
low  voltage  on  which  the  motor  operates  makes  it 
possible  to  attach  it  to  the  ordinary  electric  light 
fixture  without  detracting  from  the  usual  value  of 
the  light  or  adding  materially  to  the  current  con- 
sumption. For  demonstration  purposes  the  motor 
is  also  shown  by  a  double  switch  with  both  direct  and 
alternating  current,  and  may  be  changed  from  one 
to  the  other  without  any  appreciable  halt  in  the 
operation  of  the  motor  or  the  playing  of  the  record. 

There  are  several  new  developments  in  the  manu- 
facture and  sale  of  Thorpe  electric  motors  that  will 
be  ready  for  announcement  shortly. 


Patented  Sept.  25,  Oct.  2,  1906;  Sept.  7,  1907. 


Grit  is  a  Fine  Thing  in  a  man,  but  one  of  the  Worst  Things  in  a  record  groove 


Easily  Attached 
Works  Automatically 


By  removing  all  dust  and 
dirt  from  the  Record 
Grooves  a  clear  repro- 
duction is  insured. 


Every  Jobber  and  Dealer  Should  Handle  These  Brushes.    Sample  and  Discounts  Mailed  on  Request 


Talking  Machine  Co. 

97  Chambers  St     Near  Church  St.  New  York 

victor 


Wear  Church  St. 

DISTRIBUTORS 


36 


THE  TALKING  MACHINE  WORLD. 


No  wonder!— wc  have  the  right  instru- 
ments and  the  right  range  of  prices;  we 
have  the  artists  and  the  right  records. 
The  dealer  has  the  right  discounts 
and  every  day  the  public  demand  for 
Columbia  product  grows. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolwortb  Building,  New  York 


TRADE  IN  SOUTHERN  CALIFORNIA. 

Coming  of  Good  Weather  Brings  Thoughts  of 
Spring  Business — Shortage  Still  Exists  on 
Certain  Types  of  Machines — Victor  Co.  Of- 
ficials Call  on  Chas.  Ruggles — The  Pathe- 
phone  Shops  Opens — Caruso's  Gift  Stolen. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  March  6. — Now  that  the 
rains  are  over  and  the  weather  finally  settled  down 
to  normal,  southern  California  is  looking  forward 
to  a  good  spring  business.  Reports  from  most  of 
the  local  dealers  suggests  that  more  business  would 
be  done  if  more  stock  could  be  obtained.  There 
are  still  several  finishes  of  machines  in  all  makes 
that  it  is  impossible  to  get  on  the  Coast.  A  great 
deal  of  unjust  criticism  is  being  directed  toward 
the  dealers  from  customers  who  are  using  other 
finishes  temporarily,  while  waiting  for  another  ma- 
chine. 

The  Birkel  Music  Co.  was  closed  two  days  last 
month  on  account  of  the  death  of  Mrs.  George  J. 
Birkel. 

Eldridge  R.  Johnson,  president  of  the  Victor 
Talking  Machine  Co.,  and  L.  F.  Douglas,  vice- 
president  of  the  same  concern,  accompanied  by  An- 
drew G.  McCarthy  and  Philip  T.  Clay,  of  Sher- 
man. Clay  &  Co..  San  Francisco,,  made  a  short  call 
on  Charles  Ruggles,  the  local  representative  from 
Sherman,  Clay  &  Co.,  a  few  days  ago. 

A.  Graham  Cook,  the  talking  machine  manager 
for  the  Birkel  Music  Co.,  exclusive  Victor  dealers, 
says  business  was  never  better  and  is  on  the  in- 
crease. 


Clifford  R.  Ely,  special  representative  of  the 
trade  promotion  and  wholesale  departments  for 
the  Columbia  Graphophone  Co.,  is  making  a  visit 
to  the  Coast.  Mr.  Ely  is  very  well  satisfied  with 
business  conditions  in  the  West  and  looks  for 
better  times  soon. 

Mr.  Hopper,  of  the  Eilers  Music  House,  Seattle, 
Wash.,  is  making  a  short  visit  in  Los  Angeles. 
Mr.  Hopper  says  they  are  opening  a  new  store  in 
Tacoma,  Wash. 

F.  A.  Dennison,  the  new  Pacific  Coast  manager 
for  the  Columbia  Graphophone  Co.,  who  succeeded 
W.  S.  Gray,  has  been  in  the  city  the  last  few  days 
getting  acquainted  with  the  trade  and  looking  over 
this  territory  in  general.  Mr.  Dennison  was  for- 
merly manager  of  the  Columbia  Co.  in  Detroit  for 
several  years. 

A  new  talking  machine  store  has  been  opened  at 
<j-21-23  South  Hill  street  under  the  name  of  "The 
Pathephone  Shop."  E.  M.  Bonnell,  the  well- 
known  talking  machine  man  and  entertainer,  will 
be  in  full  charge.  Mr.  Bonnell  is  well  and  very 
favorably  known  in  the  world  of  music,  having 
vast  experience  in  that  line  for  many  years  in  Los 
Angeles.  The  Pathephone  Shop  will  handle  Pathe- 
phones  and  records  exclusively.  It  will  be  one  of 
the  most  modern  and  best  ventilated  parlors  in 
Los  Angeles.  Daily  concerts  will  be  given  by  the 
company. 

An  old-fashioned  phonograph  presented  six  years 
ago  to  the  Rev.  James  Tonello,  2360  Ivanhoe  ave- 
nue, by  the  song  bird,  Caruso,  was  stolen  from  the 
minister's  home  late  Saturday  by  an  intruder.  The 
machine  was  the  only  article  taken  by  the  burglar. 


The  VICSONIA 

Puts  Edison  Record  Music  at  the 
command  of  every  one  owning 
another  leading  make  of  phono- 
graph. Doubles  the  value  of 
their  machine. 

The  VICSONIA  reproduces  Edison  disc  records  perfectly  on  Victrola, 
Grafonola,  Sonora  and  Crescent  phonographs.  Special  type  for 
Aeolian  Yocalion. 

The  VICSONIA,  with  its  WONDERFUL  DIAPHRAGM  and  jewel 

point,  is  a  revelation  in  reproducers. 

Tested  and  endorsed  by  trade  experts. 

Easily  attached  without  altering  any  part  of  machine. 

The  VICSONIA  retails  in  the  United  States  for  $7.50,  nickel  plated; 
$8.50,  gold  plated.    Liberal  discounts  to  dealers. 

Write  for  our  exclusive  territory  proposition. 

One  Vicsonia,  Nickel,  will  be  forwarded  any  dealer  in  the 
United  States  for  $4,  or  in  Canada  for  $5.  Cash  with  order. 

WALTER  M.  SEYMOUR  ( 


v,,!t;tc..)311E.134thSt,NewYork 


POPULAR  FORJSCHOOL  USE. 

How  the  Columbia  "Favorite"  Is  Utilized  in  the 
Huntsville,  Ala.,  School. 

(Special  to  The  Talking  Machine  World.) 

Huntsville,  Ala.,  March  6. — The  Roy  F.  Ott 
Talking  Machine  Co.  recently  installed  a  Colum- 
bia "Favorite"  Grafonola  in  a  local  school  which 
is  giving  perfect  satisfaction  and  is  proving  an 
important  factor  in  the  school's  daily  work.  Re- 


Exercising  to  Music  of  Grafonola. 

f  erring  to  this  machine,  Mr.  Ott  recently  said : 
"The  first  thing  upon  the  opening  of  the  school 
each  morning  is  heard  the  'Favorite'  as  the  entire 
school  marches  to  the  tune  of  a  very  lively  march 
until  each  room  is  closed.  The  machine  is  then 
carried  to  the  chapel,  where  several  operatic  se- 
lections are  played,  subsequent  to  which  it  is  used 
for  calisthenic  drills  on  the  playground.  At  noon- 
time the  older  girls  use  it  for  an  enjoyable  dance. 

"I  make  a  visit  to  the  school  every  thirty  days 
with  several  selections  from  a  popular  opera  or 
some  good  violin  records,  with  a  general  run  of 
educational  records.  The  children  are  very  en- 
thusiastic regarding  the  machine,  and  the  teachers 
state  that  they  could  not  get  along  without  it." 


TO  ENLARGE  ST.  CROIX  PLANT. 

Albert  Paillard,  Head  of  the  Sonora  Factory  in 
Switzerland,  Visits  New  York  Headquarters. 

Albert  Paillard,  head  of  the  Sonora  factory  at 
St  Croix,  Switzerland,  was  a  visitor  to  New  York 
during  the  first  part  of  the  month,  where  he  was  in 
daily  consultation  with  President  George  E.  Bright- 
son  and  Secretary  Joseph  Wolff,  of  the  Sonora 
Phonograph  Corp.,  57  Reade  St. 

Plans  were  consummated  with  Mr.  Paillard  that 
will  greatly  increase  the  output  of  the  Swiss  plant 
in  order  to  take  care  of  the  rapidly  increasing  busi- 
ness which  is  being  booked  by  the  Sonora  Co. 

Mr.  Paillard  reports  no  better  conditions  indus- 
trially throughout  Switzerland,  as  far  as  manufac-' 
turing  goods  is  concerned,  than  those  in  this  coun- 
try, there  being  a  decided  shortage  in  the  necessary 
metals  for  the  production  of  motors. 


BRITISH  FIRM  JVANTS  MOTORS. 

A  firm  in  the  United  Kingdom  writes  The  Talk- 
ing Machine  World  that  it  is  desirous  of  getting 
in  touch  with  some  American  manufacturers  of 
talking  machine  motors  and  accessories.  Full  in- 
formation will  be  sent  to  those  interested  on  ap- 
plication. Address  The  Talking  Machine  World. 
373  Fourth  avenue,  New  York  City. 


THE  TALKING  MACHINE  WORLD. 


37 


EDISON  FEATURES  FOR  EASTER.       INCREASING  ITS  FACTORY  OUTPUT. 


Two  Old  Easter  Carols  by  the  Carol  Singers — 
Notable  Artists  Represented  in  Some  Classic 
Numbers  Suitable  for  the  Season. 


The  revival  of  the  old  Easter  carols  has  been 
aided  materially  by  the  recording  on  Edison  Dia- 
mond Disc  records,  by  the  Carol  Singers,  of  two 
old  favorites,  "The  Happy  Bells  of  Easter  Day" 
and  "Let  the  Merry  Church  Bells  Ring,"  both  carols 
that  have  been  sung  at  Easter  since  time  immem- 
orial. The  makers  of  these  records  consist  of  a 
group  of  vocalists  gathered  together  for  the  ex- 
plicit purpose  of  reproducing  these  old  songs  and 
preserving  them  for  posterity. 

In  connection  with  the  two  carols,  the  Edison 
special  Easter  record  list  contains  a  number  of 
other  selections  that  are  particularly  appropriate 
to  the  season.  "Agnus  Dei,"  one  of  the  sacred 
compositions  of  Bizet,  the  composer  of  "Carmen," 
sung  by  Marie  Rappold,  and  "He  Shall  Feed  His 
Flock,"  a  recitative  and  air  from  the  "Messiah"  of 
Handel,  sung  by  Christine  Miller,  are  two  of  the 
most  notable  of  these  Easter  numbers.  Another 
splendid  feature  of  the  list  is  "I  Know  that  My  Re- 
deemer Liveth,"  from  Handel's  "Messiah,"  sung 
by  Julia  Heinrich,  of  the  Metropolitan  Opera  Co. 
Other  selections  that  are  particularly  appropriate 
for  the  Easter  season  are  Granier's  "Hosanna," 
sung  by  Arthur  Middleton,  bass  of  the  Metropoli- 
tan Opera  Co. ;  "Coronation  March"  and  "Praise 
Ye,"  Sodero's  Band ;  "Ave  Maria,"  Bach-Gounod, 
Charlotte  Kirwan,  soprano,  and  Isidore  Mosko- 
witz,  violinist;  "With  Virtue  Clad,"  Marie  Sun- 
delius,  soprano ;  "Soft  Southern  Breeze,"  Reed 
Miller,  tenor;  "Gloria,"  Twelfth  Mass,  Mozart, 
Gregorian  Choir;  "Hallelujah  Chorus,"  Handel, 
Oratorio  Chorus.  Altogether,  the  Edison  Labo- 
ratories have  almost  surpassed  themselves  with  an 
offering  of  records  that  have  a  most  particular 
appeal  at  the  Easter  season. 


COLUMBIA  USED  IN  HOTEL. 

New  Model  Concert  Grand  Attracts  Much  At- 
tention and  Is  Used  for  Hotel  Dances. 


(Special  to  The  Talking  Machine  World.) 

Council  Bluffs,  Ia.,  March  10. — A  Columbia 
Concert  Grand  Grafonola,  one  of  the  new  models 
of  talking  machine  fashioned  after  a  baby  grand 
piano,  attracted  much  interest  Sunday  at  the  Grand 
Hotel,  and  again  Monday  evening,  when  it  fur- 
nished the  music  for  the  Monday  Night  Club's 
dance. 

Factory  representatives  have  been  demonstrating 
the  Grafonola  here  for  some  time.  The  new 
model  is  operated  with  an  electric  motor  which  is 
the  same  as  that  used  in  the  Dictaphone,  and  has 
an  automatic  switch  which  stops  the  motor  at  the 
end  of  the  record. 


INVENTS  SHOCK  ABSORBER. 

A.  C.  Rutzen  Devises  Talking  Machine  Acces- 
sory Which   Eliminates  Rasping  Sounds. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  March  10. — A  shock  absorber 
for  talking  machines  has  been  invented  by  A.  C. 
Rutzen,  the  inventor  of  the  spring  motor,  which 
will  eliminate  90  per  cent,  of  the  rasping,  popping 
sounds,  it  is  claimed.  The  device  is  half  as  big  as 
a  man's  thumb,  and  connects  the  needle  with  the 
sound  box.  It  holds  the  needle  at  an  angle  of  90 
degrees,  instead  of  45,  and  thereby  is  supposed  to 
save  wear  and  tear  on  records. 


The  Artophone  Co.  Closed  Big  Month  in  Febru- 
ary— Many  New  Jobbing  Agencies  Estab- 
lished— Good  Work  of  Robert  H.  Cone. 

(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  March  6.— The  Artophone  Co., 
454  North  Boyle  avenue,  closed  an  unusually  good 
month  in  February,  and  at  the  present  time  has 
plans  under  way  to  materially  increase  its  factory 
output,  although  the  capacity  of  the  plant  was 
doubled  only  a  short  while  ago.  Although  it  has 
been  establishing  many  new  jobbing  agencies  and 
on  an  average  of  ten  new  dealer  accounts  every 
day,  the  company  has  been  able  to  get  out  all  its 
orders  within  a  week's  time. 

The  Artophone  Co.  is  also  organizing  a  record 
department,  which  will  be  in  full  swing  about  May 
15,  and  which  will  enable  the  company  to  supply 
its  dealers  with  a  complete  line  of  records. 

The  success  that  the  Artophone  Co.  has  achieved 
may  be  attributed  in  a  considerable  measure  to 
the  excellent  quality  of  its  product  and  the  splen- 
did executive  and  sales  organization  which  is  di- 


recting the  company's  affairs.  During  the  past  few 
weeks  several  letters  have  been  received  from 
well-known  music  lovers  in  this  city  praising  the 
Artophone  machine  and  commenting  particularly 
upon  the  value  and  quality  represented  in  the  No. 
55  Artophone  which  retails  at  $55. 

Robert  H.  Cone,  Jr.,  president  and  treasurer  of 
the  Artophone  Co.,  is  a  man  of  unusual  aggressive- 
ness and  force.  He  is  thoroughly  conversant  with 
all  phases  of  the  talking  machine  industry  and  is 
extending  to  Artophone  dealers  service  and  co- 
operation which  is  producing  profitable  results 
for  the  individual  dealer. 


Many  a  man  who  in  his  small  village  is  consid- 
ered an  example  for  the  highest  ambition  would 
fail  to  attract  attention  in  a  large  city.  Many  an- 
other man  whose  ambition  for  power  and  wealth 
has  never  been  rewarded  in  the  great  city  needs 
only  to  change  his  location  a  few  miles,  and, 
presto !  he  is  great  and  rich  on  the  instant. 


John  Lewis  is  now  in  charge  of  the  talking  ma- 
chine department  of  the  Harless  &  Frasold  store 
at  Gulfport,  Miss. 

 lllllli 


PROFESSIONAL  DEPARTMENT  BUSY.  || 

The  professional  department  of  the  Columbia  PH 
Graphophone  Co.,  which  is  established  at  the  re- 
cording  laboratory,  102  West  Thirty-eighth  street,  ^ 
New  York,  has  been  unusually  busy  the  last  few  §■ 
weeks,  and  Henry  D.  King,  manager  of  the  depart-  §■ 
ment,  reports  the  closing  of  numerous  deals  with 
well-known  artists  in  the  professional  field.  The 
records  recently  made  under  Mr.  King's  direction 
by  Weber  &  Fields,  Bert  Williams,  Frank  Tinney 
and  Miss  Marguerite  Farrell  are  all  achieving  suc- 
cess, and  Columbia  dealers  are  ordering  them  in 
large  quantities. 


"Masked  Marvels" 


THERE  are  no  masked  marvels  in  the 
distributing  business.  Everything  is 
out  in  the  open,  with  the  exception  of 
the  brains  back  of  any  house.  In  spite  of 
our  fire,  and  we  are  rapidly  getting  into 
shape,  we  are  doing  more  business  from 
ALBANY  in  a  week  than  has  been  done 
before  in  two  months. 

This  is  866^  increase,  and  in  our  new 
quarters,  backed  by  an  able  staff,  we  will 
increase  this  percentage.  Dealers  are  with 
with  us  everywhere,  because  we  actually 
render  SERVICE.  There  are  no  plays  at  sub- 
stitution; no  drawn-out  time  between  let- 
ters or  orders;  no  "stalls"  in  answering 
questions,  nor  any  other  attempt  to  make 
your  work  hard  when  you  are  needing  the 
machines  and  records  to  make  the  profits 
you  should  get. 

Nowhere  in  this  country  has  a  distrib- 
utor shown  such  amazing  growth  as  the 
Gately-Haire  Co.  Why  not  find  out  for 
yourself  why  this  is  so? 

Gately-Haire  Co. 

JOHN  L.  GATELY,  President         JAMES  N.  HAIRE,  Treasurer 

New  Address:  121  North  Pearl  St. 

ALBANY,  N.  Y. 


"Albany  for  Capital  Service" 


THE  TALKING  MACHINE  WORLD. 


The  Trade  in  the  South. 


VIRGINIA  TRADE  UNUSUALLY  ACTIVE.   J.  Q.  CORLEY  DOUBLING  WAREROOMS. 


Higher  Priced  Machines  and  Records  in  Big 
Demand — Heindl  Working  to  Assist  Dealers 
— "Machines  That  Play  with  a  Plate." 


Site  Has  Been  Secured  for  the  Erection  of  an 
Addition  to  Present  Warerooms — Will  Be 
Devoted  Exclusively  to  Wholesale  Trade. 


(Special  to  The  Talking  Machine  World.) 

Richmond,  Ya.,  March  6. — It  is  astonishing  to 
note  the  unusual  business  conditions  existing  in  the 
talking  machine  trade  of  Virginia.  Reports  from 
various  parts  show  an  unusual  scarcity  of  stock, 
while  the  demand  is  greatly  in  excess  of  any  pre- 
\  ions  year. 

An  interesting  feature  in  connection  with  the 
record  trade  is  the  fact  that  the  higher  priced  rec- 
ords are  enjoying  the  center  of  most  activity  from 
a  sales  standpoint,  while  the  machines  selling  from 
$100  to  $200  also  have  a  big  market.  Dealers  re- 
port very  little  trouble  from  a  collection  stand- 
point, this  being  no  doubt  due  to  the  fact  that  there 
is  plenty  of  money  in  circulation  and  that  the  popu- 
lation of  the  State  is  getting  its  share  of  the  pres- 
ent industrial  prosperity. 

Louis  A.  Heindl,  of  Walter  D.  Moses  &  Co., 
Richmond,  Va.,  Victor  distributer,  when  inter- 
viewed by  a  representative  of  The  Talking  Ma- 
chine World,  stated  that  at  the  present  time  every 
energy  is  being  utilized  for  assisting  the  dealer. 

"Owing  to  the  shortage  of  cases,"  he  remarked, 
"every  time  we  get  a  shipment  we  are  up  against 
a  problem,  for  we  have  more  orders  on  hand  than 
the  total  number  of  cases  received.  Many  times  we 
are  short  in  our  retail  department  simply  to  help 
out  a.  dealer  who  has  a  sale  that  it  is  necessary  to 
close,  but  we  are  believers  in  service  to  the  dealer." 

It  seems  to  be  the  impression  that  cylinder  rec- 
ords and  machines  are  in  great  demand  among  the 
colored  people  of  the  South,  but  E.  Bowman,  of 
C.  B.  Haynes  &  Co.,  of  this  city,  stated  that  while 
his  house  transacts  a  large  business  in  Edison  cylin- 
der records  and  machines,  the  colored  trade  buys 
very  little  of  this  particular  class  of  merchandise. 
It  seems  that  this  trade  wants  "the  machines  that 
play  with  a  plate,"  and  he  says  that  it  is  seldom 
that  you  find  anyone  of  African  hue  referring  to 
records  as  being  disc  records.  They  are  all 
"plates."  Consequently,  the  sale  of  Edison  Dia- 
mond Disc  phonographs,  for  which  the  Haynes 
Co.  is  a  wholesale  distributer,  is  big  with  all  classes 
of  trade. 

Mr.  Bowman  went  on  to  say  that  the  stock  of 
cylinder  records  constantly  on  hand  embraces 
about  40,000,  and  that  the  outlying  districts,  par- 
ticularly in  the  farming  section,  are  an  excellent 
market  for  this  class  of  merchandise. 


(Special  to  The  Talking  Machine  World.) 

Richmond/  Va,  March  6. — In  the  minds  of  the 
trade  there  is  an  association  of  Richmond  and  Cor- 
ley  that  makes  these  words  synonymous.  The 
ttade  will  be  very  glad  to  know  that  preparations 


company  also  maintains  a  large  warehouse  wherein 
an  adequate  stock  of  both  pianos  and  talking  ma- 
chines are  stored. 

"Richmond  is  excellently  situated,"  said  F.  W. 
Corley,  "so  that  it  can  take  care  of  Victor  dealers 
from  the  South  in  an  efficient  manner.  We  enjoy 
fine  transportation  facilities,  and  by  the  plan  of 
co-operation  that  we  utilize  in  not  only  securing 
dealers  but  in  holding  their  confidence  in  business, 
we  are  enabled  to  show  a  rapid  growth  in  sales 
from  month  to  month." 

Mr.  Corley  went  on  to  say  that  the  business  sit- 
uation throughout  the  South  is  greatly  improved, 
and  his  idea  is  that  this  will  be  a  banner  year. 


AS  AN  AID  TO  THE  SHY. 


J.  G.  Corley. 

are  now  in  force  whereby  the  extensive  warerooms 
of  the  Corley  Co.  in  this  city  will  practically  be 
doubled.  Some  time  ago  J.  G.  Corley,  head  of  this 
oiganiation,  acquired  the  land  running  from  the 
back  of  his  present  location  on  Broad  street  right 
through  to  Grace  street,  the  latter  rapidly  becom- 
ing the  high-class  business  street  of  the  city. 
Ground  will  be  broken  in  May,  and  by  September 
1  it  is  the  expectation  of  the  company  to  be  well 
settled  so  that  the  fall  business  can  be  properly 
handled.  With  the  new  addition  the  entire  ware- 
room  will  be  300  feet  long.  The  space  in  the 
basement  is  150  feet  long  by  60  feet,  and  the  addi- 
tion gives  a  space  150  feet  long  by  30  feet,  a  total 
of  approximately  14,000  square  feet,  which  will  be 
devoted  exclusively  to  the  promotion  of  the  whole- 
sale end  of  the  Corley  Victor  business,  the  latter 
being  under  the  charge  of  F.  W.  Corley  and  Fred 
R.  Kessnich. 
In  addition  to  the  use  of  this  big  building  the 


"As  I  think  back,"  said  Aunt  Martha,  "I  wonder 
how  we  can  ever  get  along  without  the  phonograph. 

"We  would  talk  for  a  time  to  the  shy  young  man 
caller  about  the  weather,  and  then  we  would  dis- 
cuss the  coming  church  picnic  and  hope  we  would 
have  good  weather  for  that,  but  that  about  used 
up  our  topics  of  conversation. 

"It  helped  a  little  for  me  to  play  two  or  three 
pieces  on  our  good,  old  square  piano,  but  when  I 
swung  around  on  the  piano  stool — there  were  not 
so  many  piano  benches  then — we  would  come  to 
another  silent  spell ;  and  then  pretty  soon  the  shy 
young  man  would  say : 

"  'Well,  I  guess  I'll  have  to  be  going  now.' 

"But  now,"  went  on  Aunt  Martha,  "why,  now 
when  the  conversation  lags  you  have  the  phono- 
graph. 

"  'Oh,  have  you  heard  this  ?'  you  say  to  the  shy 
young  gentleman,  and  then  you  put  on  the  disc  and 
crank  the  machine. 

"From  that  time  on  there  is  no  trouble.  In  the 
course  of  time,  when  the  young  man  rises  to  go, 
you  hear  not.  'Well.  I'll  have  to  be  going  now,'  but 
this,  'My!  I  didn't  know  it  was  so  late,'  spoken 
with  animation.    He  has  had  a  pleasant  evening. 

"Really,  it  seems  to  me  that  to  shy  young  people 
the  phonograph  is  nothing  less  than  a  blessing.  I 
don't  know  how  we  ever  got  along  without  it." 


The  business  man  who  comes  in  daily  contact 
with  the  commercial  traveler  can  have  but  one 
opinion  of  him — respect. 


DO  IT  NOW!  YOU  HAVE  CAPITAL  IN- 
VESTED IN  YOUR  STOCK.  IT  WILL  BE 
SECURE  IF  THE  STEVENS  BILL  PASSES 
THE  NEXT  CONGRESS. 


"The  Best  South  of  the  Mason  and  Dixon  Line" 


VICTOR 


SUPPLIE 
REPAIRS 


I  SERVICE 


QUICK  DELIVERIES— LOW  FREIGHT  RATES— DEALER  HELPS 

S^u?  MAKE  US  YOUR  VICTOR  JOBBER 


GOOD 

WHY  YOU  SHOULD 


Foreign  Records 

— there's  a  growing  de- 
mand in  every  cosmopoli- 
tan community  for  folk 
songs  of  foreign  climes. 
We  can  supply  them  in 
every  language,  including 
Chinese  and  Japanese. 


The  magnitude  of  our  stock  enables  us  to  make  immediate  shipment. 
The  magnitude  of  our  stock  enables  us  to  fill  your  orders  without  delay — 
from    stock.     That   counts    in    turning   prospects    into    sales!      Test  our 
SERVICE  next  time. 

J* he  Qorley  Qompany 

The  South's  Leading  Distributors 

213  EAST  BROAD  STREET,    -   -     RICHMOND,  VA. 


Victor  Repairs 

— there's  tangible  profit 
in  this  for  the  dealer.  Fac- 
tory-trained experts  and 
up-to-date  equipment  puts 
us  in  a  position  to  handle 
your  repairs  with  profit  to 
you. 


THE  TALKING  MACHINE  WORLD. 


39 


COMMENTS  ON  THE  "RECORDS  ON  APPROVAL"  POLICY 

Views  of  an  Independent  Observer  on  a  Question  Now  Being  Discussed  by  Talking  Ma- 
chine Dealers  Throughout  the  Country  of  Interest — Takes  Both  Sides  of  the  Ques- 
tion in  Detail  and  Makes  Some  Valuable  Sug  estions  Along  Constructive  Lines. 


[At  the  present  time  there  appears  to  be  a  well-defined 
movement  among  talking  machine  dealers  in  all  sections  of 
the  country  to  cut  out  the  plan,  of  sending  out  records  on 
approval.  In  many  cases  the  privilege  of  testing  and  select- 
ing records  at  home  has  been  grossly  abused  by  the  custom- 
ers with  the  result  that  the  dealers  have  been  forced  to  cur- 
tail or  eliminate  entirely  the  approval  scheme  from  their 
business  for  their  own  protection.  There  is  another  side 
to  the  story,  however,  and  a  talking  machine  owner,  who  is 
a  reader  of  The  World,  offers  the  following  as  the  view  of 
the  customer  on  the  approval  privilege.  The  opinion  is 
worthy  of  the  close  attention  of  the  dealer. — Editor's 
Note.] 

There  is  a  good  deal  printed  in  the  columns  of 
The  World  nowadays  about  what  the  dealers  have 
to  say  regarding  the  subject  of  sending  records  on 
approval,  but  nothing  is  heard  of  what  the  con- 
sumer thinks  of  the  matter. 

As  a  consumer  who  has  taken  out  many  records 
on  approval,  and  who  owes  his  present  interest  in 
talking  machines  to  this  method  of  selling  records, 
I  desire  to  express  a  few  opinions  on  the  subject, 
both  pro  and  con,  and  also  to  make  a  few  sugges- 
tions which  may  possibly  prove  valuable  to  dealers 
and  consumers  alike. 

To  begin  with,  suppose  we  marshal  the  facts  in 
the  case,  first  taking  those  for  records  on  approval, 
then  following  up  with  those  against,  and  winding 
up  with  one  or  two  practical  suggestions. 

FOR. 

1.  Many  people  do  not  have  the  time  to  visit  the 
store  and  listen  to  several  records. 

2.  Very  few  booths  are  anything  like  sound- 
proof, therefore  it  is  difficult  to  hear  the  reproduc- 
tion perfectly. 

3.  Most  booths  are  small  and  the  customer  is 
forced  to  sit  within  a  foot  or  so  of  the  machine. 
This  makes  it  hard  to  judge  a  record  properly. 

4.  Attendants  often  rely  on  the  use  of  the  loud 
needle  to  offset  distracting  noises  in  the  store,  and 
as  a  result  the  customer  forms  an.  erroneous  opin- 
ion of  the  volume  of  tone. 

5.  Records  played  in  the  home,  on  the  owner's 
own  machine,  give  the  effect  that  he  is  paying  for, 
and  not  a  false  effect. 

6.  The  store  enlarges  its  customers  by  selling 
records  on  approval,  for  by  this  means  it  serves 
just  so  many  more  people. 

7.  If  the  customer  invites  friends  to  his  house 
to  listen  to  the  records  which  he  has  taken  out,  one 
or  more  of  these  friends  may  become  a  possible 
customer.  I  know  of  a  case  in  point.  A  neighbor 
of  mine  who  had  never  heard  a  talking  machine 
came  to  my  house  and  listened  to  some  approval 
records,  with  the  result  that  in  a  few  weeks  she 
purchased  a  $100  "talker." 

8.  There  is  a  psychological  basis  for  the  fact 
that  a  great  deal  of  the  pleasure  connected  with 
talking  machines  lies  in  playing  the  records  your- 
self. This  pleasure  you  are  debarred  from  when 
you  hear  them  in  the  dealer's  store. 

9.  If  other  people  are  waiting  a  turn  to  try  out 
records  it  is  trying  to  a  nervous  person  to  endeavor 
to  concentrate  his  or  her  attention  on  the  repro- 
duction of  a  record  played  in  the  store.  This  ele- 
ment of  hurry  is  absent  when  the  records  are  taken 
heme. 

AGAINST. 

1.  Customers  are  careless  in  handling  records ; 
they  are  spread  out  in  piles  on  a  table  instead  of 
being  kept  in  envelopes  when  not  being  played. 

2.  Customers  use  loud  needles,  or  use  one  needle 
for  several  different  records. 

3.  Customers  drop  the  sound  box  on  the  record 
with  too  much  force,  driving  the  point  of  the 
needle  in  the  margin  or  in  the  grooves  themselves. 

4.  Customers  allow  the  needle  to  remain  on  the 
record  after  the  reproduction  is  finished,  causing 
the  label  to  become  marred. 

5.  In  using  the  automatic  stop  customers  swing 
the  point;  of  the  needle  too  near  the  record  and 
frequently  scratch  the  surface. 

6.  Customers  do  not  always  clean  their  hands 
from  grease  or  food  before  using  the  records,  leav- 
ing spots  which  gather  gritty  dust. 

7.  Customers  crack  records  and  do  not  report 
the  fact. 


8.  Customers  often  return  all  the  records  taken 
out  without  making  a  purchase. 

9.  Unless  sufficient  actual  business  results  from 
letting  out  records  on  approval  the  cost  of  handling 
and  the  attendant  losses  will  show  a  debit  on  the 
account. 

10.  Sales  of  records  are  sometimes  lost  through 
the  records  themselves  being  out  on  approval. 

Doubtless,  my  friends,  the  dealers  could  supply 
rriany  more  points  against  the  "on  approval"  sys- 
tem. They  probably  know  of  abuses  of  which  I 
have  not  been  aware,  such  as  the  substitution  of 
records  on  the  part  of  the  customer.  Right  here 
let  me  say  that  I  believe  that  this  whole  situation 
is  susceptible  of  improvement  through  the  medium 
of  education.  By  this  I  mean  education  of  the 
dealer  and  his  clerks  as  well  as  of  the  public. 

As  charity  begins  at  home  so  should  education 
likewise.  From  my  own  observations  I  am  posi- 
tive that  50  per  cent,  of  the  damage  that  is  done 
to  records  is  the  work  of  careless  or  ignorant 
clerks.  It  is  incredible  the  way  the  records  are 
handled  in  some  stores  which  I  have  visited.  Rec- 
ords are  piled  on  chairs,  tables,  even  on  the  floor ; 
exposed  to  dust,  heat  and  injury  from  striking. 
They  are  often  wedged  so  tightly  in  the  racks  that 
they  become  cracked  in  the  process  of  moving  in 
or  out.  Loud  needles  are  used  exclusively  because 
of  the  volume  of  tone  produced.  The  same  needle 
is  used  for  two  or  more  records  just  because  it  is 
too  much  trouble  to  open  up  a  new  package. 

Let  the  dealer  watch  for  the  conditions  which  I 
have  outlined,  and,  having  found  them,  let  him  call 
his  force  together  and  give  them  a  talk  on  the 
proper  way  to  handle  stock.  It  is  not  necessary  to 
be  censorious  or  sarcastic  in  this  matter ;  such  a 
course  will  defeat  itself.  Remember  the  human 
element  must  be  treated  with  tact.  If  an  offender 
will  not  or  cannot  improve,  then  eliminate  that  one 
from  the  store  force. 

Through  the  clerks  the  public  can  and  must  be 
educated  how  to  handle  records.  I  am  convinced 
that  most  of  the  damage  done  to  records  on  ap- 
proval is  through  ignorance.  Too  many  clerks  re- 
gard the  sale  of  a  machine  the  same  as  the  sale  of 
a  pair  of  stockings ;  in  other  words,  something 
which  the  customer  knows  how  to  use  and  which 
he  cannot  misuse.  Now,  a  talking  machine  is  really 
a  musical  instrument,  and  the  average  buyer  knows 
little  or  nothing  about  the  possibilities  of  abusing  it. 
Clerks  should  not  wait  to  be  asked  for  information 
about  how  to  handle  machines  and  records ;  they 
should  volunteer  it,  though,  of  course,  the  infor- 
mation should  be  imparted  in  a  tactful  manner. 

There  is  another  way  of  educating  the  public  in 
the  proper  use  of  records  taken  out  on  approval, 
and  that  is  through  a  system  of  application  blanks. 
Let  every  customer  who  takes  out  records  sign  one 
of  these  blanks  each  time,  and  let  him  live  up  to  the 
terms  therein,  and  I'll  wager  he  will  absorb  more 
or  less  information  in  a  few  months. 

Here  is  a  sample  form  which  may  be  adapted  to 
local  needs : 

Jones'  Music  House,  Tonesville,  Conn.: 

The  undersigned  makes  application  for  the  use  of  .... 
records,  as  per  list,  to  be  kept  ....  days,  and  agrees  to  the 
following  conditions: 

1.  Only  fibre  or  Tungs-tone  needles  will  be  used  in  play- 
ing the  records. 

2.  The  needle  must  be  lowered  carefully  onto  the  margin 
of  the  record  and  pushed  into  the  first  groove. 

3.  Records  must  not  be  removed  from  the  envelopes  and 
spread  on  a  table  while  playing.  Keep  all  records  covered 
except  the  one  which  is  being  played. 

4.  The  hands  must  be  free  from  grease  or  dust  when  han- 
dling records. 

5.  All  cracked  or  broken  records  must  be  paid  for. 

6.  In  case  of  damage  to  the  label  by  the  needle  point, 
either  that  record  or  some  other  from  stock  must  be  kept. 

7  of  the  records  must  be  kept,  either  selected  from 

the  lot  or  from  the  stock  on  hand. 

8.  Records  must  not  be  loaned  to  others  than  the  appli- 
cant. 

9.  Do  not  allow  children  or  incompetent  persons  to  run 
the  machine  while  trying  these  records. 

10.  When  not  playing  the  records  keep  them  in  their  en- 
velopes, flat,  in  the  box  in  which  they  are  shipped,  all  the 
12-inch  ones  on  the  bottom  and  all  the  10-inch  ones  on  top. 

Signed  

Address  

I  respectfully  submit  the  above  ideas  to  my 

friends,  the  dealers,  as  the  result  of  experience 

gained  on  the  other  end  of  the  proposition. 


Mr.  Dealer:— 
This  Cabinet 
Sells  on  Sight— 
Because 

—your  customer  files  or  finds  any 
record  instantly — adding  50%  to 
enjoyment  of  his  Record  Library. 

The  Simplest,  Quickest  System 
ever  invented  with  largest  capacity 
for  records — at  lowest  filing  cost. 
Creates  a  new  interest  and  starts 
the  overloaded  customer  to  buy- 
ing records  again. 

BIG  PROFIT  FOR  YOU 

— order  a  sample  to-day  naming 
your  Jobber. 


Unit  Holds 
360  Records 


Combination  Model  l-A-300  adjustable  for 
10"  and  12"  records.  All  finishes  to  match  ma- 
chines. 


A  One-Section  Crown  and  Base  Unit,  capacity 
360 — 10"  or  12"  records  (Index  numbers  included)  • 
$15.50. 


Extra  sections  for  Records,  Music  Folios,  Player 
Rolls,  etc.,  can  be  added  as  required. 


Mrs.  S  ,  in  Erie,  says: 

— "My  Music  Room  was  full  of  cabinets  and  albums — 
now  my  900  records  are  all  in  reach  and  I  can  locate  any 
one  record  in  a  moment.  You  should  sell  thousands  as 
I've  never  seen  a  system  to  compare  in  any  way  with  this — 
I  will  need  one  more  section  soon." 


Special  Models  for  Dealers' 
Stock 

Models  No.  1  and  2  for  10'  and  12"  Records. 
Models  No.  3  and  6  for  10"  only.  Model  No.  8  for 
Pathe  and  all  size  Records.  Estimate  furnished 
on  complete  system  for  any  size  stock. 

Capacity  of  each  Section.  300  Records.  Prices  of 
Sections,  $4.50  each  to  S20.0!i  for  Solid  Mahogany 
and  Circassian  Walnut. 

Write  For  Special  Booklet 

Ogden  Sectional  Cabinet  Co. 

Lynchburg,  Va. 


40 


THE  TALKING  MACHINE  WORLD. 


No  talking  machine  dealer  can  legiti- 
mately expect  to  get  all  the  profitable 
possibilities  out  of  his  locality  if  he  is 
not  showing  the  exclusive  Columbia 
Grafonola  models  to  his  customers. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


LACK  OF  TRAINED  SALESMEN  IS  FELT  IN  ST.  LOUIS. 

Demand  for  Salesmen  Who  Know  the  Technical  Details  of  Machines  Far  Exceeds  the 
Supply — Silverstone  Holds  Educational  Meetings  for  Deale.s — Electric  Machines 
Much    in    Demand — The  Advantages    of  a   Good   Trade   in    Records. — Other  News. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  March  9. — Whenever  a  St.  Louis 
talking  machine  dealer  wishes  to  dream  of  happi- 
ness he  outlines  his  plan  for  work  when  he  gets 
an  ample  stock  of  machines  in  his  warerooms  and 
is  assuied  that  he  will  have  his  future  orders  filled 
promptly  and  with  the  styles  of  machines  that  he 
oiders.  There  are  some  dealers  in  St.  Louis  who 
have  not  yet  straightened  out  all  of  the  kinks  that 
got  into  their  trade  during  Christmas.  There  is 
no  dealer  in  St.  Louis,  so  far  as  a  casual  inquiry 
shows,  who  feels  that  he  can  organize  an  up-to- 
date,  energetic  campaign  and  be  assured  that  he 
will  not  have  to  slow  up  by  the  time  he  is  in  fairly 
good  working  shape. 

But  there  also  is  another  fly  in  the  ointment  for 
the  dealer  who  wants  to  go  ahead.  This  is  the 
lack  of  trained,  competent,  talking  machine  sales- 
men. Manager  Hallahan  at  Aeolian  Hall  voiced 
this  need.    He  said  : 

"We  recently  have  put  on  three  men,  one  who 
was  with  us  some  time  ago,  and  two  new  ones. 
The  new  ones  were  hired  on  their  personality  and 
we  are  having  school  for  them  and  some  of  the 
old  ones  every  day.  It  is  impossible  to  hire  de- 
sirable men  these  days  who  know  what  a  talking 
machine  is  in  detail.  The  trade  is  using  up  com- 
petent men  faster  than  they  are  being  made.  A 
trade  campaign  must  be  organized  with  green  men. 
The  business  is  so  new  and  it  recently  has  changed 
so  that  the  men  who  come  in  for  jobs  are  not 
really  fitted  for  the  work. 

"Until  recently  talking  machines  were  sold  as  a 
novelty  and  the  field  was  so  great  that  actual  com- 
petition was  not  the  big  thing.    The  really  im- 


portant thing  was  to  convince  the  prospect  that 
they  could  afford  to  buy  a  talking  machine.  Now 
most  prospects  know  that  they  want  a  machine, 
which  they  regard  as  a  musical  instrument.  The 
one  big  question  is  what  machine  to  buy.  They 
must  be  shown  where  they  get  the  most  for  their 
money.  The  man  must  know  his  own  machines 
intimately,  inside  and  out;  also  he  must  know  the 
other  machines.  He  must  know  something  about 
tone  and  about  music. 

"All  of  these  things  are  advancing  the  sales- 
manship requirements  of  the  business  to  a  point 
where  it  is  not  possible  to  pick  up  a  man  who  has 
been  successful  in  selling  any  old  thing  and  expect 
him  to  get  results." 

Mark  Silverstone,  of  the  Silverstone  Music  Co., 
jobbers  of  Edison  Disc  machines,  holds  the  same 
ideas  as  to  training  salesmen,  and  in  organizing 
his  sales  force  has  devoted  much  time  to  tech- 
nical details.  Recently  he  has  been  much  inter- 
ested in  training  the  retail  dealers  and  their  re- 
pair men.  These  dealers  are  frequently  invited  to 
come  to  the  Silverstone  Co.  warerooms,  bring  their 
repair  men  along,  and  have  any  mysteries  of  the 
inner  workings  of  the  machine  explained.  The 
dealers  show  much  interest  in  these  meetings. 
The  first  of  this  month  there  was  an  enthusiastic 
meeting  of  this  sort  at  the  Edison  warerooms,  at 
which  D.  Lossen,  a  mechanic  from  the  Edison 
laboratories,  was  present  to  explain  the  changes 
in  the  motor  and  to  instruct  the  newcomers  in  the 
rapidly  growing  army  of  repair  men. 

At  the  Columbia  warerooms  Manager  Irby  W. 
Reid  is  drawing  maps  of  the  excellent  prospects 
for  this  spring,  and  says  that  he  has  completed  all 


means  of  preparations  except  the  supply  of  muni- 
tions, but  at  the  rate  that  machines  are  coming 
now  he  will  be  able  to  give  less  time  to  the  distri- 
bution problem  and  more  to  advancing  business. 
According  to  the  financial  data  for  this  trade  dis- 
trict gathered  by  Mr.  Reid,  the  present  year  will  be 
the  very  best  ever.  His  scouts  have  reported  on 
practically  all  sections  of  his  division.  Wholesale 
Manager  Salmon  agrees  fully  with  this  view,  and 
says  that  the  city  trade  alone  would  have  absorbed 
the  entire  supply  of  machines  a  good  part  of  this 
winter. 

J.  J.  Bennett,  the  wholesale  ambassador,  has 
finished  up  some  deals  in  Illinois  and  is  going  south 
to  see  if  Arkansas  and  Mississippi  are  living  up  to 
their  promise  of  a  few  weeks  ago. 

Retail  Manager  Coughlin  is  predicting  what  a 
sensation  he  is  going  to  make  when  he  reports 
his  sales  of  electric  machines  under  the  new  price- 
list.  The  motor,  he  says,  is  a  decided  help  in  sell- 
ing higher  priced  models.  His  chief  worry  is  the 
limited  supply  of  small  machines  for  the  spring 
trade,  when  the  low  priced  machines  are  in  best 
demand.  Owing  to  floods  in  this  district  late  last 
fall  and  during  the  winter,  there  is  going  to  be 
a  good  deal  of  refurnishing  of  club  and  boat 
houses,  and  the  talking  machine  folk  are  expect- 
ing an  unusual  run  for  these  goods  this  spring 
because  the  talking  machine  has  become  known  as 
a  necessity  to  a  club  house,  especially  since  the 
dancing  craze  has  so  strong  a  grip. 

But,  after  all,  it  is  the  record  business  that  is 
making  the  studious  men  of  the  trade  and  of  kin- 
dred trades  think  long  and  hard.  They  see  in 
this  business  a  steady,  week  in  and  week  out,  trade 
that  is  well  worth  going  after.  It  is  an  admitted 
fact  that  some  of  the  local  piano  houses  that  have 
ignored  the  talking  machines  all  along  are  looking 
enviously  on  the  line  since  they  have  seen  what  a 
nice  record  business  means  to  a  house,  what  it 
means  to  have  a  long  string  of  customers  coming 
in  weekly  and  investing  from  60  cents  to  $5  a 


Guaranteed 
For  1  Year 


We  guarantee  you  against 
legal  complications. 


The  new  TRITON  No.  2 


The  enormous  popularity  of  the  Triton  No.  1  came  not  alone 
from  its  surprising  Tone  and  Compactness — but  also  because  of  its 
simplicity  and  Ready  Portability — as  a  Companion  in  the  Camp — on 
the  Boat — on  Auto  Trips — and  in  Dancing  Visits  to  friends  who 
were  without  music.  But  we  have  had  so  many  requests  for  a  more 
Pretentious  Phonograph  for  permanent  location  in  the  home — that — 
we  have  produced  the  Triton  No.  2. 

RETJHL  f  FOR  $15 

It  is  equipped  with  the  Celebrated  Triton  Motor — and  the  Famous  Triton 
Sound  Producer — together  with  our  new  departure  in  arranging  the  Sound 
Chamber.  Housed  in  a  substantial  Cabinet — finished  in  either  oak  or  ma- 
hogany— not  treated  as  so  many  cabinets  are — to  just  a  coating  of  coach 
varnish — but  each  cabinet  is  Hand  Polished  and  Hand  Rubbed — making  a 
finish  fit  to  associate  with  the  best  furnishings. 

We  have  so  arranged  our  Sound  Chamber  that  the  most  Accurate  Repro- 
ductions of  the  Artists'  rendering  are  given  to  the  record  being  played. 
The  Pleasing  Simplicity  of  the  Cabinet  is  Accentuated  by  the  Soft-Smooth 
effect  of  the  finish.  Together  with  this  is  accompanied  the  Strong  Guarantee 
of  all  Triton  Productions. 

The  Retail  Price — $15.00 — has  been  made  to  conform  with  the  Popular 
Demand. 

Sample  machine  sent  for  $7.50. 

TRITON  PHONOGRAPH  CO.  new°york 


THE  TALKING  MACHINE  WORLD. 


41 


week.  It  is  predicted  that  at  least  two  piano  houses 
that  have  heretofore  ignored  the  talkers  will  be 
advertising  at  least  one  make  of  machines  by  next 
Christmas.  During  the  last  few  -weeks  one  piano 
house  that  has  handled  talking  machines  in  an 
indifferent  manner  for  two  years  and  has  ignored 
the  record  business  has  set  about  stocking  the 
Edison  line  of  records  in  amounts  that  will  enable 
it  to  meet  all  ordinary  demands,  and  is  advertising 
for  record  business  more  strongly  than  it  ever  has 
advertised  for  talking  machine  business. 

Indeed,  the  announcements  of  new  lists  of  rec- 
ords are  becoming  quite  an  advertising  event.  All 
of  the  department  stores  and  five  or  six  piano 
houses  advertise  the  new  records  of  the  makes 
they  handle  in  liberally  spaced  ads  until  everyone 
who  reads  newspapers  must  realize  that  talking 
machine  records  mean  a  great  deal.  Some  extent 
of  the  business  in  St.  Louis  may  be  judged  by  a 
statement  of  one  wholesale  manager  of  a  local 
house,  who  said  that  his  "hang-over"  orders  at 
the  factory  recently  have  averaged  22,000  records. 

The  Silverstone  Music  Co.  recently  asked  the 
buyers  of  the  Edison  disc  records  to  vote  on  the 
approval  privilege  extended.  The  letter  explained 
that  the  company  was  installing  five  new  demon- 
stration rooms,  and  that  every  convenience  would 
be  extended  to  those  wishing  to  hear  the  records 
there.  A  letter  was  prepared  early  in  the  month 
stating  that  the  result  of  the  vote  was  that  3,628 
persons  had  voted  for  the  privilege  of  having  rec- 
ords for  twenty-four  hours  on  approval  provided 
they  retained  50  per  cent,  of  those  taken  out  and 
that  2,350  users  had  voted  for  "no  exchange."  As 
a  result,  the  letter  stated  that  the  50  per  cent., 
twenty-four-hour  custom  would  be  continued. 

The  usual  regulation  in  St.  Louis,  that  approved 
by  the  Talking  Machine  Dealers'  Association,  is 
that  the  records  can  be  retained  for  forty-eight 
hours,  and  that  25  per  cent,  must  be  retained.  Re- 
cently the  Stix,  Baer  &  Fuller  Drygoods  Co., 
handling  Victors  and  Edison  disc  machines, 
started  to  refuse  any  trial  privilege,  but  although 
no  loss  of  patronage  was  experienced  the  trial 
privilege  was  again  resumed. 

The  Silverstone  Co.  has  its  five  new  demonstra- 
tion rooms  completed,  and  they  greatly  improve 
the  appearance  of  the  warerooms,  although  they 
are  built  as  a  second  story  of  the  demonstration 
rooms  on  the  floor  level  of  the  main  floor  ware- 
room.  They  are  reached  by  an  easily  ascended 
stairway  and  instead  of  dwarfing  the  other  dem- 
onstration rooms,  as  feared,  they  rather  create  the 
impression  of  a  larger  room. 

Mr.  Silverstone  did  not  attend  the  annual  gath- 
ering of  the  Edison  jobbers  at  the  factory  recently, 
and  in  his  telegram  of  explanation  he  said,  "If  it 
is  a  boy,  we  will  name  it  Edison."  The  reply  re- 
ceived said,  "Your  excuse  accepted,  provided  you 
do  not  let  it  occur  again  next  year."  In  sending 
word  to  the  jobbers  that  the  boy  had  been  named 
Mark  Edison  Silverstone,  Mr.  Silverstone  wrote 
the  chairman,  "Mrs.  Silverstone  fully  agrees  and 
accepts  the  condition  you  placed  upon  my  excuse." 

C.  W.  Burgess,  supervisor  of  the  Central  and 
Western  zones  for  the  Edison  laboratories,  re- 
cently was  at  the  Silverstone  warerooms  getting 
some  pointers. 

One  of  the  new  Columbia  dealers  is  the  Walther, 
Wymore  Furniture  Co.  at  Columbia,  Mo.,  who 
will  install  an  exceptionally  large  and  well  fitted 
department.  Another  dealer  who  starts  in  well 
is  the  Crossin  Pharmacy  Co.  at  Eldon,  Mo. 

Manager  R.  H.  Gordon,  of  the  Pathephone  Co., 
is  in  high  spirits  over  the  progress  made  by  that 
company  since  the  incorporation  a  month  ago.  His 
greatest  trouble,  he  says,  is  keeping  a  stock  of 
records  to  meet  the  demands  of  the  trade  in  this 
district,  which  is  outstripping  all  expectations  in 
this  regard. 

Talking  Machine  Manager  Staffelback,  of  the 
Hellrung  &  Grimm  Furniture  Co.,  the  chief  local 
retail  outlet  for  the  Pathe  line,  has  been  conduct- 
ing his  business  in  an  open  parlor,  thinking  that 
until  the  line  was  better  established  here  he  could 
better  handle  the  trade  in  this  way.  Recently, 
however,  he  has  been  forced  to  conclude  that  dem- 
onstration parlors  were  a  necessity.  When  he  sent 
out  the  announcement  of  the  last  Pathe  list  of  rec- 


ords he  was  besieged  by  a  crowd  that  overran  his 
entire  talking  machine  headquarters  and  kept  his 
demonstration  machine  going  overtime,  leaving 
little  opportunity  to  demonstrate  any  other  records 
that  customers  might  inquire  for.  Also,  this  in- 
terfered seriously  with  his  machine  sales  and 
demonstrations.  So  he  arranged  to  build  a  series 
of  talking  machine  booths  at  once. 

Some  new  ventures  into  the  talking  machine 
sales  recently  have  been  made  by  the  Thiebes  Piano 
Co.,  which  is  selling  the  Starr  machine.  F.  Beyer 
&  Sons,  one  of  the  old  piano  houses,  has  ventured 
into  the  talking  machine  field  with  the  Corona. 
The  Field-Lippman  Piano  Co.  is  making  a  showing 
with  the  Artophone,  which  is  advertised  as  the  "St. 
Louis-made  machine."  This  machine,  which  is 
made  by  the  Artophone  Co.,  organized  here  by  the 
Cone  family,  well  known  in  the  local  piano  trade, 
has  been  attracting  much  attention. 

J.  W.  Milligan,  an  Edison  disc  dealer  of  Car- 
bondale,  111.,  was  a  caller  at  the  Silverstone  Music 
Co.  here  early  this  month,  accompanied  by  his 
bride,  this  being  the  first  stop  on  their  honeymoon 
trip. 


The  Koerber-Brenner  Music  Co.,  Victor  jobber, 
is  a  firm  believer  in  the  reports  that  this  section 
of  the  country  is  set  for  a  banner  business  season, 
which  will  include  talking  machines.  Accordingly 
it  has  made  all  plans  for  a  big  season  and  is  meet- 
ing demands  made  upon  it  in  excellent  manner.  It 
is  having  a  minimum  of  complaints  of  service,  and 
finds  its  dealers  loyal  and  ready  to  support  its 
efforts  to  better  the  trade. 


A  PECULIAR  ACCIDENT. 


(Special  to  The  Talking  Machine  World.) 

Beloit,  Wis.,  March  6. — While  waiting  on  a  cus- 
tomer recently  A.  V.  Lyle,  the  well-known  piano 
and  talking  machine  dealer  of  this  city,  suffered  a 
peculiar  accident.  Mr.  Lyle  was  selecting  records 
for  a  demonstration  when  a  twelve-inch  record, 
placed  in  the  cabinet  without  an  envelope,  rolled 
out  and  dropped  on  Mr.  Lyle's  toe,  injuring  that 
member  so  badly  that  an  X-ray  photograph  was 
necessary.  The  fact  that  it  was  a  Julia  Claussen 
record  has  not  diminished  Mr.  Lyle's  admiration 
for  that  famous  songstress. 


A  Trade  Sensation 

A  Moneymaker  for  Dealers  and  Agents 

Genuine  Cabinet 

Talking  Machine  for 

$352?  Retail 


Handsomely  fin- 
ished in  Mahog- 
any or  Antique 
Ivory 

Fully  Equipped 
With  Record 
Shelves 


PLAYS  ALL 
MAKES  OF 
RECORDS 

And  all  sizes  up 
to  twelve  inch 

Perfect  Tone 

Perfect  Mechan- 
ical Construction 

Perfect  Cabinet 
Work 


FRAAD  JR.— RETAIL  PRICE,  $35.00 


OTHER  STYLES  and  SIZES  of  MACHINES 

FROM  $10  TO  $100 

Send  for  Catalog  and  our  Agents'  Proposition — It  Means  Money  to  You 

FRAAD  TALKING  MACHINE  CO. 


225 

LEXINGTON  AVE. 


NEW  YORK 


Showrooms: 
1160  BROADWAY 


42 


THE  TALKING  MACHINE  WORLD. 


TONE  ARMS,  SOUND  BOXES,  ELBOWS,  TONE  ARM 
AND  SOUND  BOX  ATTACHMENTS  AND  TONE 
ARM  SUPPORTS  OR  BASES 

may  be  die-cast  by  the  Acme  process,  when  used  in  quantities, 
giving  you  a  beautiful  and  accurate  product  at  less  cost  than  if 
the  same  parts  were  made  out  of  tubing  or  sand  castings.  The 
parts  have  a  perfect  finish  and  fit  and  are  delivered  by  us  un- 
plated,  but  otherwise  ready  for  assembly.  We  have  had  years  of 
special  experience  in  phonograph  work,  and  will  co-operate  with 
you  in  the  matter  of  design  when  desired.  Submit  models  for 
estimate,  slating  quantities  you  will  order. 

ACME  DIE  CASTING  CORPORATION 

Bush   Terminal   Building  5,  35th   Street  and   3rd  Avenue 
Brooklyn,  N.  Y. 


NOVEL  VICTORRECITAL  ROOM. 

Owens  &   Beers  Give  Demonstration   in  Cozy 
Room  Underneath  Their  Main  Floor. 


The  accompanying  photograph,  showing  the  re- 
cital hall  in  the  establishment  of  Owens  &  Beers, 


The  Owens  &  Beers  Recital  Parlor. 

New  York,  Victor  dealers,  is  a  fair  example  of 
what  may  be  accomplished  by  up-to-date  methods, 
even  though  floor  space  is  at  a  premium. 


The  Owens  &  Beers  recital  hall,  which  comforta- 
bly seats  about  fifty  people,  although  considerably 
more  than  this  number  are  accommodated  when 
the  occasion  requires,  is  located  beneath  the  main 
floor  of  the  store,  and  the  furnishings  and  deco- 
rations are  most  refined. 

Owens  &  Beers  make  a  specialty 
of  having  popular  Victor  artists  ap- 
pear weekly  at  their  concert  hall  and 
render  a  program  of  the  songs  which 
they  have  recorded  for  the  Victor 
library.  This  program  is  inter- 
spersed with  selections  on  the  Vic- 
trola,  the  whole  combining  to  make 
a  very  enjoyable  afternoon's  enter- 
tainment. 

In  front  of  each  seat  may  be 
found  a  pad  and  pencil,  and  the  audi- 
tors are  given  every  convenience  to 
jot  down  the  record  numbers  of  the 
selections  on  the  program  which  they 
may  desire  to  purchase  or  hear  again 
when  the  concert  is  over.  The  con- 
certs are  absolutely  free,  and  such 
well-known  artists  as  Charles  Har- 
rison and  Harvey  W.  Hindermyer 
have  appeared  during  the  past  month. 
The  results  from  this  high-grade 
method  of  publicity  have  been  re- 
sponsible in  a  measure  for  the  rapid  growth  of  the 
business  of  Owens  &  Beers  in  New  York  and 
vicinity. 


One  to  Five  Thousand  Dollars 

Extra  Profits  Will  be  Made  by 
Dealers  Who  Sell  Playerphones 


The  Playerphone  sells  from  $60  to  $160,  comparing  with  other 
talking  machines  selling  from  $75  to  $250.  The  Playerphone  is  a 
quality,  popular  price  talking  machine  that  will  sell  promptly  when 
demonstrated  to  the  best  of  trade.  Our  cabinets  are  superior,  our 
motors  and  equipment  first  class.  The  Playerphone  plays  every 
record  made  without  change  of  equipment.  The  Playerphone  Talk- 
ing Machine  Company  offers  to  Dealers  terms  which  enable  them  to 
sell  the  instruments  on  easy  payments  and  collect  their  money  by 
the  time  they  pay  the  Company,  and  make  100%  profit.  Dealers  who 
order  a  sample  Playerphone  today  and  get  in  line  for  the  agency  of 
their  locality  will  reap  a  harvest.    Immediate  action  required. 

Playerphone  Talking  Machine  Co. 


PLAYERPHONE 


Suites  802-4  Republic  Bldg. 


CHICAGO,  ILL. 


Special  proposition  offered  to  Dealers  who  are  In  position  to 
handle  PLAYERPHONE  from  a  jobbing  standpoint.  Excellent 
opportunity.    Write  immediately  for  particulars. 


COUPON 

PLAYERPHONE  TALKING 
MACHINE  COMPANY* 
Suites  802-4  Republic  Bldg., 
Chicago,  Illinois. 

Gentlemen — We  are  interested  in 
your  Playerphones  and  would  like  full 
particulars  and  prices  to  be  submitted 
to  us  at  once. 

NAME  ;  

ADDRESS  

CITY  

STATE..;  


REALISTIC  MUSIC  J)N  PHONOGRAPH. 

"The  Pussy  Cat  Rag''  Stirs  Up  Canine  Anger 
— Collie  Nearly  Demolishes  Machine  In 
Frantic  Attempt  to  Chastise  the  Felines. 


W.  H.  Turner,  a  member  of  the  firm  of  Petti- 
bone  Bros.  Manufacturing  Co.,  626  Main  street, 
Cincinnati,  O.,  is  the  owner  of  an  Edison  Diamond 
Disc  phonograph  of  which  he  is  very  proud. 

Mr.  Turner  also  has  a  very  fine  Scotch  collie, 
wonderfully  kind  and  intelligent.  King  (the  collie) 
has  a  superabundance  of  canine  aversion  for  cats 
and  rats.  One  has  only  to  say  "Cat"  or  "Rat"  in 
King's  presence  to  make  every  hair  on  his  back 
bristle. 

Among  the  many  Edison  records  in  Mr.  Turner's 
library  is  one  entitled  "The  Pussy  Cat  Rag,"  which 
is  full  of  catchy  music.  At  one  point  in  this  record 
the  words  "Rats"  and  "Kittie"  are  pronounced  very 
clearly  and  distinctly. 

One  evening  not  long  ago  Mr.  Turner  gave  an 
informal  Diamond,  Disc  recital  at  his  home  to  a 
number  of  friends  and  relatives,  among  them  being 

a  Mrs.  B  .    Towards  the  close  of  the  evening 

Mr.  Turner,  with  the  intention  of  giving  his  guests 
something  a  trifle  more  lively  than  the  records  he 
had  been  playing,  started  "The  Pussy  Cat  Rag." 

After  it  had  been  playing  for  a  minute  or  so  the 
basso  said,  very  distinctly  and  clearly,  "Rats,"  and 
the  soprano  replied  equally  distinctly  and  clearly, 
"Kittie,  Kittie." 

Just  a  moment  later  from  another  part  of  the 
house  came  a  sound  of  scampering  and  barking  and 
King,  the  collie,  dashed  down  the  steps  to  the  re- 
ception hall,  where  the  guests  were  seated.  Bark- 
ing loudly,  King  rushed  across  the  room  and  made 
a  leap  for  the  phonograph  from  which  came  the 
basso's  "Rats."  Mrs.  B  ,  who  was  seated  near- 
est the  instrument,  made  a  grab  for  King  and 
caught  him  by  the  tail,  but  not  before  the  collie 
had  pushed  his  paw  through  the  grill  and  with  one 
swipe  tore  aside  the  silken  screen.  King  continued 
his  frantic  efforts  to  get  at  the  rats  and  cats  he  sup- 
posed were  inside  the  phonograph.    All  this  time 

Mrs.  B  bravely  held  to  King's  tail  with  an  iron 

grip.    Such  a  tug-of-war  did  it  become  between 

Mrs.  B  and  King's  tail  that  many  of  the  guests 

feared  King's  tail  wouldn't  hold  out.  Finally,  Mr. 
Turner  managed  to  drag  the  collie  away  from  the 
phonograph. 

Mr.  Turner  says  that  he  will  chain  King  the 
next  time  "The  Pussy  Cat  Rag"  is  played. 


Jacques  Urlus,  who  sings  for  the  Edison 
Diamond  Disc  exclusively,  has  found  another 
great  role  in  "Parsifal."  He  sang  it  for  the  first 
time  at  the  Metropolitan  on  Washington's  Birth- 
day. 


DO  YOUR  PART  IN  SUPPORT  OF  PRICE 
MAINTENANCE.  GET  IN  COMMUNICATION 
WITH  YOUR  CONGRESSMAN  AND  SHOW 
HIM  WHY  THE  STEVENS  BILL  WILL  BE  A 
PROTECTION  TO  THE  PUBLIC  AS  WELL  AS 
TO  LEGITIMATE  INDUSTRIES. 
DO   IT  NOW! 


THE  TALKING  MACHINE  WORLD. 


43 


INCORPORATIONS  OF  THE  MONTH.  TALKER  THRILLS _FIRE  FIGHTERS. 

The  Mel-o-Tone  Manufacturing  Co.  has  been  Machine  <"   Burning  Store  Starts  Going  and 

incorporated  with  a  capital   stock  of  $5,000  by  Gets  Res<^ers  All  Excited,  It  Appears. 
James  A.  Harvey,  V.  B.  Mays  and  E.  Griffith  Will- 
iams.   The  company's  address  is  said  to  be  17 
North  Crawford  avenue,  Chicago. 


The  Masterpiece  Talking  Machine  Co.  has  been 
incorporated  with  capital  stock  of  $10,000  to  en- 
gage in  the  manufacture  and  sale  of  talking  ma- 
chines. J.  Godfrey,  S.  Mandell  and  A.  H.  Figner 
are  the  incorporators. 


The  Supertone  Talking  Machine  Co.  was  incor- 
porated at  Albany  recently  by  Emanuel  W.  Gluck- 
man,  Nathan  Weissman  and  Anna  Benrens,  of 
New  York  City.  The  new  concern  will  manufac- 
ture talking  machines,  its  capitalization  being 
$5,000. 


The  Central  Pathe  Thonograph  Co.,  with  a  capi- 
tal of  $20,000,  has  been  incorporated  at  Chicago 
by  Arthur  J.,  Arthur  D.  and  Harry  K.  O'Neill. 


The  Weber  Talking  Machine  Co.,  which  will 
deal  in  machines,  records  and  accessories,  has 
been  incorporated  by  A.  Oblo  and  J.  H.  and  G. 
W  eber,  of  212  Keap  street,  Brooklyn,  with  an 
initial  capital  of  $5,000. 


The  Universal  Phonograph  Co..  Hoboken,  N.  J., 
was  incorporated  the  past  month  by  the  Secretary 
of  State,  Trenton,  N.  J.,  to  engage  in  the  manu- 
facture of  phonographs  and  phonographic  supplies. 
The  capital  is  $125,000,  and  the  incorporators  are 
Fred  Kraft,  Minnie  Kraft  and  Frederick  Heffner. 


The  Lynn  Sales  Co.  has  been  incorporated  to 
deal  in  phonographs  and  supplies  by  E.  C.  Fran- 
kell,  W.  L.  Wray  and  R.  A.  Brooks,  of  177  Bel- 
mont avenue,  Jersey  City,  N.  J.  The  capitaliza- 
tion is  $20,000. 


The  Phonograph  Co.,  of  New  England,  capi- 
talized at  $25,000,  has  been  incorporated  at  Boston. 


The  Riley  Talking  Machine  Co.,  of  Utica,  was 
incorporated  by  Caroline,  Sarah  H.  and  George  F. 
Riley,  to  deal  in  talking  machines  arid  accessories. 
The  capitalization  is  $5,000. 

The  De  Loache  Phonograph  Corp.,  of  Dallas, 
Tex.,  recently  incorporated  with  a  capital  stock  of 
$10,000.  The  incorporators  are :  Ira  De  Loache, 
B.  W.  Carrington  and  D.  W.  Marshall. 

The  Stern  Talking  Machine  Co.,  of  San  Fran- 
cisco, Cal.,  was  recently  incorporated  by  F.  Stern, 
J  Stern,  J.  G.  Sweet,  D.  Hadsell  and  M.  Duffy. 
The  capitalization  is  $50,000. 


The  Photoplay  News  Publishing  Co.,  of  Roches- 
ter, has  been  incorporated,  with  a  capitalization  of 
$8,000.  The  company  will  manufacture  talking 
machines  and  records.  The  directors  are  Leo 
Bernstein,  Bernard  Habner  and  S.  Sellinger. 


The  Tiffany  Phonograph  Co.,  of  Englewood 
Cliffs,  N.  J.,  was  incorporated  at  Camden,  N.  J., 
last  week,  with  a  capitalization  of  $5,000. 


American  Talking  Picture  Machine  Corp.,  capital 
$6,000,000',  to  manufacture  talking  machines,  pic- 
ture machines  and  records  for  same,  was  incorpo- 
rated in  Delaware  this  week.  Local  Wilmington, 
Del.,  incorporators  are :  Herbert  E.  Latter,  Nor- 
man P.  Coffin  and  Clement  Megner. 


The  Ford  Talking  Machine  Co.,  of  Baltimore, 
Md.,  has  been  incorporated  with  a  capitalization 
of  $5,000.  The  new  concern  will  deal  in  toys  and 
talking  machines. 


Four  modern  demonstration  rooms  and  a  large 
recital  hall  form  part  of  the  equipment  of  the 
Malley  talking  machine  parlors  in  New  Haven, 
Conn.  Both  the  Edison  and  Columbia  machines 
and  records  are  carried. 


The  Cornish  Co.,  of  Washington,  N.  J.,  is  about 
to  engage  in  the  manufacture  of  talking  machine 
cabinets  in  partial  substitution  for  the  organs 
formerly  manufactured. 


The  following  thriller  comes  to  The  World  un- 
der a  San  Francisco  date  line.   The  story  is  almost 

new : 

At  a  recent  fire  in  a  business  house  at  Hanford, 
Cal,  the  fire  fighters  and  spectators  were  startled 
to  hear  a  man  singing  in  the  midst  of  the  flames, 
li  was  evidently  impossible  for  rescuers  to  reach 
the  spot,  so  several  streams  of  water  were  con- 
centrated around  the  source  of  the  sound.  The 
singing  then  stopped,  but  the  firemen  made  their 
way  into  the  building  as  quickly  as  possible,  ex- 
pecting to  find  a  charred  body.  They  were  not  a 
little  chagrined  to  discover  that  the  song  had  pro- 
ceeded from  a  talking  machine,  which  the  heat  had 
apparently  set  in  motion,  but  had  been  stopped 
when  the  water  struck  it. 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,  producing  a  most 
uniform  and  highly  polished  product. 

We  manufacture  ALL  paits  of  Talking 
Machines 

DIXON  MFG.  CO., Inc.,  295  5th  Ave.,NewYork 


SECURES  NEW  YORK  FACTORY. 


Success  comes  only  by  working  for  it — never  by 
shirking  for  it. 


The  Supertone  Talking  Machine  Co.,  which  was 
recently  incorporated,  has  secured  a  factory  at  18, 
20,  22  West  Twentieth  street,  New  York.  The 
head  of  the  company  is  C.  J.  Kronberg.  The  com- 
pany will  make  a  line  of  machines  from  $10  to 
$100. 


Announcement  of  the 

PATHEPHONE  SALES  CO.  OF  NEW  YORK 

(Owners:  BRISTOL  &  BARBER) 

111  E.  14th  Street,  N.Y.,  (next  to  Steinway  Hall) 

Pathe 
Distributors 

DEALERS  will  be  glad  to  know  of  the 
establishment  of  our  concern,  for  it  means 
a  new  era  in  Pathe  Service  for  those  in 
this  territory. 

Our  endeavor  at  all  times  will  be  to  work 
with  the  dealer;  to  see  that  he  not  only  has  co- 
operation from  his  selling  end,  but  that  service 
on  machines  and  records  will  be  practically 
complete. 

There  will  be  a  tremendous  increase  in  the 
sale  of  Pathephones  in  this  territory,  and  we 
would  urge  dealers  to  discuss  the  unlimited 
possibilities  of  this  line  with  us. 


Pathephone  Sales  Co. 
of  New  York 

(Owners:  BRISTOL  &  BARBER) 

111  East  14th  Street,  New  York 

(Next  to  Steinway  Hall) 


THE  TALKING  MACHINE  WORLD. 


THE  TALKING  MACHINE  WORLD. 


45 


m 


1 


What's  behind 
the  notes? 


Quality! 

Tone  quality  in  the  producing  con- 
struction of  the  Columbia  Grafonola — 
in  every  part  from  needle-arm  to  the 
control  "leaves"  at  the  front. 

Quality  in  design  of  cabinets  and  in 
the  workmanship  that  follows  the  de- 
sign. 

Tone  quality  in  the  Columbia  records 
that  are  bought  to  play  on  it— tone 
quality  so  absolutely  superior  that  at 
least  fifty  per  cent,  of  your  customers 
know  all  about  it. 

Fair  dealing! 

Progressiveness  in  manufacture  and 
broadness  in  appreciation  of  the  dealer's 
needs  and  problems,  and  of  the  dealer's 
point  of  view. 

That's  what's  back  of  this  most 
significant  trade-mark  in  the  musical 
world ! 

Columbia  Graphophone  Co. 


Woolworth  Bldg. 

New  York  City 


4tf 


THE  TALKING  MACHINE  WORLD. 


JOBBERS  VISIT  VICTOR  FACTORY. 

Comm.ttee  Representing   National  Association 
Calls  to  Discuss  Business  Problems. 


EVERYONE 

Can  Afford  a 

$1.00 

RETAIL        "\  PRICE 

EMERSON 

PHONOGRAPH 

A  practical  talking  machine, 
with  sound  reproduction  equal 
to  many  higher  priced  machines. 
Plays  any  disc  record  without  an 
attachment,  and  a  12-inch  record 
with  one  winding. 

Solid  wood  case,  oak  finish;  size 
93^  x  93^x  12";  weight  packed,  8J4 
lbs.;  unpacked,  6V2  lbs.  Com- 
pletely equipped,  no  extras.  Guar- 
anteed. Easily  carried.  Great  for 
outings. 

BE  AN  EMERSON  DEALER 

You  can  sell  the  Emerson 
to  thousands  who  have  had 
to  deprive  themselves  of  a 
talking  machine  because  of 
the  high  prices. 

You  will  sell  twenty  "Em- 
ersons"  while  other  dealers 
are  selling  one  expensive 
phonograph.  A  demonstra- 
tion —  the  price  —  the  sale 
is  made. 

Every  machine  sold  means 
a  steady  customer  for  "Em- 
erson" 10c  and  25c  records. 
The  Emerson  repertoire  in- 
cludes records  by  famous 
Artists  for  10c.  That's  only 
one  feature  of  this  wonder- 
ful line. 

You  will  say  that  we  have 
the  "Ford"  of  the  phono- 
graph business  when  you 
see  and  hear  the  "Emerson." 

Write  for  proposition  to 
trade  on  "Emerson"  Pho- 
nographs, records,  needles, 
record  albums,  record  re- 
peaters, sapphire  needles, 
carrying  cases,  etc. 

SPECIAL — If  you  are  now  selling 
other  talking  machines,  we  have 
no  objections  to  your  also  selling 
the  Emerson.  If  you  can't  do  it  in 
the  same  department,  put  the 
Emerson  in  some  other  depart- 
ment, in  the  basement,  anywhere 
you  please. 


At  the  meeting  of  the  executive  committee  of 
the  National  Association  of  Talking  Machine  Job- 
bers held  in  New  York  last  month  a  sub-com- 
mittee was  appointed  to  visit  the  factory  of  the 


Victor  Talking  Machine  Co.  in  Camden,  N.  J.,  and 
confer  with  the  officials  of  that  company  regarding 
general  matters  of  trade  interest.  As  is  always  the 
case,  the  committee  was  cordially  received  by  the 
factory  officials  and  much  good  was  accomplished 
by  the  visit.  The  jobbers'  committee  included  E. 
C.  Rauth,  J.  N.  Blackman,  W.  H.  Reynalds,  H.  A. 
Winkelman,  G.  E.  Mickel,  J.  C.  Roush  and  Charles 
F.  Bruno. 


Committee  of  National  Association  of  Talking  Machine  Jobbers  Photographed  at  Victor  Factory  on 
February  17 — Standing,  Left  to  Right — E.  C.  Rauth,  J.  N.  Blackman,  W.  H.  Reynalds  and 
H.  A.  Winkelman — Seated,  G.  E.  Mickel,  Jos.  C.  Roush  and  Chas.  F.  Bruno. 


CLOSED  SOME  BIG  ORDERS  ON  TRIP. 

Thos.  F.  Walsh,  secretary  of  the  Union  Spe- 
cialty &  Plating  Co.,  Cleveland,  0.,  was  a  recent 
visitor  to  New  York,  and  in  a  chat  with  The 
World  reported  a  remarkable  demand  for  the 
specialties  turned  out  by  his  house.  On  his  pres- 
ent trip  he  booked  the  largest  business  he  ever 
transacted.  The  growth  in  demand  for  the  talk- 
ing machine  specialties  made  by  this-  house  has 
been  so  continuous  that  larger  manufacturing 
quarters  are  necessary. 

"We  have  won  the  confidence  of  the  trade,"  said 
Mr.  Walsh,  "because  we  have  aimed  to  give  the 
best  of  values  in  our  products,  and  this  has  been 
appreciated  by  manufacturers  who  have  steadily 
increased  their  orders." 


MEETING  A  GROWING  DEMAND. 

Various  Models  of  Fraad  Talking  Machines 
Selling  Well — The  Fraad  Junior  Style  Is  in 
Particular  Demand  with  the  Trade. 


AGE  NO  HANDICAP. 

When  you  feel  disposed  to  think  that  age  unfits 
a  man  for  work,  watch  how  the  old  tar  stands 
hardships  that  kill  the  young  seaman,  and  behold 
how  the  gray  heads  do  the  great  business  of  the 
world. 


The  Burtclay  Phonograph  Shop  has  opened  very 
attractive  quarters  at  Bergen  Square,  Jersey  City 
Heights,  N.  J. 


The  Fraad  Talking  Machine  Co.,  1160  Broad- 
way, New  York,  reports  a  most  satisfying  demand 
for  the  various  machines  in  its  well-balanced  line, 
w  ith  particular  interest  being  shown  by  the  trade 
ir  the  Fraad,  Junior,  full  cabineted  machine,  sell- 
ing at  retail  for  $35.  The  Fraad,  Junior,  is 
equipped  to  play  all  sizes  of  records  up  to  and 
including  twelve-inch,  and  the  cabinet  is  supplied 
with  shelves  for  the  filing  of  a  large  number  of 
records. 

At  the  present  time  the  Fraad  Co.  is  in  a  posi- 
tion to  meet  promptly  all  demands  for  machines, 
having  a  large  and  varied  stock  on  hand  and  within 
a  week  or  so  the  factory  of  the  company  will 
have  caught  up  with  the  demand  for  the  Junior 
model  and  be  able  to  supply  that  model  promptly 
and  in  quantities  as  desired. 

During  the  past  month  or  so  the  Fraad  Co.  has 
added  a  large  number  of  new  agencies  to  its  list, 
and  has  made  a  number  of  important  exclusive 
territory  arrangements,  one  of  them  taking  in  a 
large  part  of  Western  Canada,  where  there  is  al- 
ready a  good  demand  for  the  Fraad  line. 


HARF»VOLA 

Price  $11. SO 

DISTRIBUTERS  WAMED 

HARPVOLA  TALKING  MACHINE  CO. 

Harrisburg,  Penna. 


JOS.  W.  STERN  &  CO. 
SALES  CORPORATION 

DISTRIBUTORS  OF 
EMERSON  PRODUCTS 

107  West  38th  St.,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


47 


ADVERTISING  A  BIG  FACTOR 

In  Maintaining  Trade  and  Prestige  in  Public 
M.nd — Victor  Policy  Highly  Commended. 

In  an  interesting  article  entitled  "Advertising 
When  the  Factory'  Is  Oversold,"  which  appeared 
in  a  recent  issue  of  Printers'  Ink,  S.  C.  Lambert 
cites  the  Victor  Talking  Machine  Co.  as  an  ideal 
example  of  the  modern  business  institution  which 
has  the  foresight  and  courage  to  continue  an  ad- 
vertising campaign  when  its  output  is  far  over- 
sold. After  calling  attention  to  the  fact  that  a  con- 
sumer very  often  gets  the  impression  that  a  busi- 
ness is  not  what  it  used  to  be  because  of  a  cessa- 
tion of  advertising,  Mr.  Lambert  said  in  part : 
"The  consequence  is  that,  instead  of  maintaining 
admitted  leadership,  the  concern  may  have  to  drop 
back  on  a  level  with  its  competitors,  or  perhaps 
even  be  content  with  second  place. 

"Rather  than  let  that  happen,  concerns  like  the 
Victor  Talking  Machine  Co.  are  wise  enough  to 
invest  a  share  of  their  profits  in  maintaining  their 
standing  in  the  trade  and  their  prestige  in-  the 
public  mind.  They  do  not  need  orders  at  the 
moment,  but  they  do  need  the  confidence  of  the 
people.  An  increase  in  orders  may  be  a  temporary 
embarrassment,  but  an  increase  of  public  confi- 
dence can  never  be  anything  but  an  asset. 

"I  believe  the  Victor  Co.  is  one  of  the  many 
concerns  which  include  in  their  balance  sheet  the 
following  item :  'Patents,  trade-marks,  good  will, 
etc.,  $1.'  That,  of  course,  is  only  a  convenient 
and  conventional  method  of  indicating  that  the 
assets  included  in  the  list  are  valuable,  although 
the  company  doesn't  choose  to  estimate  their  value 
in  definite  terms.  I  have  seen  the  Victor  Co.'s 
trade-mark  'valued'  in  conversation  at  anywhere 
from  $1,000,000  to  $10,000,000. 

"Of  course  it  is  obvious  that  the  trade-mark  has 
no  value  whatever  apart  from  the  business  which 
it  represents,  and  even  in  connection  with  the 
business  it  has  a  value  only  to  the  extent  that  it 
is  known  and  recognized.  It  is  the  'commercial 
signature'  of  the  company,  and,  like  any  indi- 
vidual signature,  it  is  worthless  unless  it  is  recog- 
nized as  genuine.  A  concern  which  deals  with  the 
public — directly  or  indirectly — can  as  little  afford 
to  permit  its  trade-mark  to  be  forgotten  as  it  can 
afford  to  let  doubt  be  cast  upon  its  credit." 


HOW  TO  HEAR  MUSIC  INTELLIGENTLY. 

School   of  Fine  Arts,   U.  of  A.,  Offers  Free 
Course  in  Music  to  Any  School  or  Club. 

(Special  to  The  Talking  Machine  World.) 
Fayettevtlle,  Ark.,  March  10. — The  School 
of  Fine  Arts  of  the  University  of  Arkansas  is 
sending  to  any  club  or  school  in  the  State  four 
of  fifteen  talking  machine  records  each,  which  are 
sent  out  to  aid  "intelligent  listening  to  music," 
which  is  encouraged  by  the  School  of  Fine  Arts. 
Each  set  of  records  is  accompanied  by  a  type- 
written "talk"  explaining  the  music  and  giving 
facts  regarding  its  origin,  the  instrument  and 
singers. 

The  records  can  be  used  on  any  Victrola  talking 

machine  and  can  be  secured  free  of  charge  by  any 
school  or  club. 

FEATURING  STEWART~PHONOGRAPH. 

The  Stewart  Phonograph  Co.,  Chicago,  111.,  car- 
ried a  full-page  advertisement  in  last  week's  Satur- 
day Evening  Post  to  announce  to  the  general  public 
the  Stewart  phonograph  which  retails  at  $5.  This 
advertisement  presented  a  number  of  effective  sell- 
ing talks,  which  pointed  out  the  numerous  con- 
structional features  of  the  Stewart  phonograph, 
emphasizing  the  fact  that  it  is  equipped  to  play  all 
makes  of  records  and  is  finished  in  solid,  dull-black 
metal  with  highly  polished  nickel-plated  trimmings. 

One  section  of  the  advertisement  called  attention 
to  the  prominence  of  the  Stewart  name,  stating: 
"The  Stewart  name  is  established  all  over  the 
world.  Millions  of  dollars  are  back  of  it.  Stewart 
products  are  found  on  practically  every  automobile. 
Everyone  knows  the  Stewart  speedometer,  the 
Stewart  tire  pump,  the  Stewart  vacuum  system. 
It  is  estimated  that  95  per  cent,  of  all  automobiles 
carry  one  or  more  Stewart  products." 


THE  MOST  MOMENTOUS  FACTOR. 

"Let  us  pause  in  our  admiration  for  the  auto- 
mobile, in  our  delight  in  the  moving  pictures  and 
in  our  awe  of  engines  of  war  to  consider  the 
fourth  most  momentous  factor  that  has  been  in- 
troduced into  modern  life — the  recording  and  re- 
producing music  machines,"  says  the  Detroit  Jour- 
nal in  a  recent  editorial. 

"What  an  enormous  factor  they  have  become  in 
life.  More  than  one  per  minute  is  sold  to  Ameri- 
can homes.  The  auto,  the  talking  machine  and  the 
'movies'  have  become  necessities.  And  of  the 
three  the  talking  machine  is  perhaps  giving  a 
higher  and  better  form  of  intense  enjoyment  to 
millions. 

"Some  musical  exclusives  affect  to  despise  what 
they  think  is  the  talking  machine,  having  heard  one 
once  ragging  the  scale  at  a  country  fair.  But  grad- 
ually each  of  the  most  keenly  sensitive  critics  of 
music  succumbs  to  the  magic  spell  of  the  high-class 
record,  and  they  realize  that  they  are  in  the  pres- 
ence, not  of  a  slap-bang,  wang-dang  infernal 
nuisance,  but  of  an  instrument  as  revolutionary  in 
cultural  life  as  anything  since  the  invention  of 
printing." 


VICTOR=CHENEY  HEARING  SET. 

(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  13. — Federal  Judge  Car- 
penter has  set  April  24  as  the  date  for  hearing 
the  case  of  the  Victor  Talking  Machine  Co.  versus 
the  Cheney  Talking  Machine  Co.  The  court  has 
received  and  is  examining  depositions  made  by  ex- 
perts at  Philadelphia  and  at  Chicago,  and  after 
hearing  orally  from  additional  witnesses,  will  give 
his  decision.  The  matter  will  not  necessitate  more 
than  two  or  three  hearings,  it  is  said. 


U.  S.  MAKING  INDIAN  RECORDS. 

(Special  to  The  Talking  Machine  World. ) 

Washington,  D.  C,  March  10. — The  United 
States  Government  is  endeavoring  to  retain  for 
future  generations  the  voice  and  songs  of  the 
American  Tndian,  and  talking  machine  records  of 
the  songs  and  conversation  of  prominent  Indians 
are  being  made.  The  work  of  making  the  rec- 
ords is  being  done  by  officials  of  the  Smithsonian 
Institule,  and  several  Indians-  have  been  brought 
from  Western  reservations  to  Washington  for 
the  purpose  of  making  the  original  records. 


Arithmetic 

It  costs  you  so  much  for  rent,  bookkeeping, 
clerical  help,  light,  delivery,  selling,  advertising, 
collecting  and  incidentals. 

What  you  have  left  over  is  YOURS. 

It  may  be  enough  for  a  Ford  or  a  Fiat. 

Most  of  the  expense  is  FIXED — you  cannot  lower 
it.  The  only  thing  you  can  do  is  to  INCREASE 
the  INCOME. 

How? 

Phonographs?  You're  doing  almost  as  much  as 
you  can  for  the  size  of  the  city. 

Records?  Doing  a  good  business  but  clerks  not 
always  busy. 

Cabinets?  Maybe  you  didn't  think  of  SELLING 
cabinets  before.  20%  increase  in  cabinet  sales  will 
show  an  amazing  profit.  Sell  Herzog  Cabinets; 
well-made;  piano  finish;  well  designed;  strong; 
sold  at  a  reasonable  price ;  made  for  all  machines. 

Write  to-day  and  get  the  complete  Herzog  story, 
together  with  a  copy  of  the  greatest  cabinet  cata- 
log ever  issued. 


^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 

I  DESIGNING   SERVICE. —  We  are   design  ] 

=  ers  and  builders  of  talking  machine  and  music  s 

g  cabinets  of  all  kinds.      Our  corps  of  expert  g 

g  designers  is  at  the  command  of  any  manufac-  J 

(  turer  or  dealer,  and  this  staff  will  gladly  sub-  J 

3  mit  original  models.     Simply  give  us  an  idea  g 

s  of  the  price  that  you  wish  to  meet  and  the  g 

1  number  wanted,  together  with  any  other  data  g 

=  that  will  help  us  to  give  you  our  best  efforts,  g 


Ask  for  Copy  Catalog  "  H  " 

Herzog  Art  Furniture  Co. 

Saginaw,  Mich. 

■ 


48 


THE  TALKING  MACHINE  WORLD. 


NEW  COLUMBIA  FACTORY  COMPLETED  THIS  MONTH.      good  demand  for  lansing  covers. 


Most  Modern  Construction  and  Equipment  Represented    in    the    New   Plant  of  the  Columbia 
Graphophone   Co.    in    Bridgeport,   Conn. — 120,000  Square  Feet  of  Floor  Space  Available. 


Dealers  Appreciate  Value  of  Having  Machine 
Delivered  in  Perfect  Condition. 


The  Columbia  Graphophone  Co.'s  new  factory 
building  at  Bridgeport,  Conn.,  the  structure  of 
which  was  completed  this  month,  will  be  one  of 
the  best-equipped  and  most  up-to-date  manufac- 


Laying  the  Foundation. 

turing  plants  in  Bridgeport — a  city  which  is  recog- 
nized as  having  some  of  the  finest  factories  in  the 
country. 

The  contractors  who  built  this  new  factory  es- 
tablished an  enviable  record  for  speedy  construc- 


de- 


m 

**** 

:  1  ■  '  'f&t 
!'    '  - 

ijl'  " 

Two  Stories  Up. 

tion  work.  The  foundation  for  the  new  building 
was  laid  on  October  11,  1915,  and  in  a  period  of 
only  four  months  the  building  was  erected  from 
-cellar  to  skylight.  The  accompanying  picture  will 
.show  by  dates  the  rapid  strides  made  in  the  con- 
struction oi  this  building,  and  neither  expense  nor 


After  a  Snow  Storm. 

effort  was  spared  to  make  this  factory  thoroughly 
representative  of  the  Columbia  Graphophone  Co.'s 
prestige  in  the  talking  machine  field. 

The  new  Columbia  factory  building  is  an  im- 
mense plant  in  every  particular.  It  contains  ap- 
proximately 120,000  square  feet  of  floor  space,  and 
in  order  that  the  employes  may  be  able  to  work 


under  ideally  pleasant  and  congenial  conditions 
47,000  square  feet  of  window  glass  were  installed. 
There  is  plenty  of  light  on  all  floors  and  on  all 
sides  of  the  new  building,  and  indeed  every  known 
modern  convenience  for  the 
employes  has  been  installed  in 
this  Columbia  factory. 

On  the  first  floor  of  the  fac- 
tory will  be  installed  a  metal- 
pressing  department ;  on  the 
second  the  automatic  screw 
machines  and  drilling  depart- 
ment; on  the  third,  hand-screw 
and  milling  machines ;  on  the 
fourth,  electric  motors,  electric 
graphophone  assembling  de- 
partment, mechanical  drafting- 
rooms  and  laboratories.  The 
executive  offices  will  occupy 
the  fifth  floor,  and  the  polishing  and  buffin, 
partment  the  sixth. 

One  of  the  most  interesting  features  of  the 
equipment  of  this  new  factory  will  be  the  installa- 
tion of  several  systems  which  will  tend  to  greatly 
enhance  the  efficiency  of  routine  factory  system. 

The  work  will  be  laid  out  in  such  a  man- 
ner that  waste  time  and  motion  will  be 
practically  eliminated,  and  several  new 
ideas  in  various  departments  will  be  in- 
troduced. 

All  the  products  of  the  plant  will  be 
handled  by  a  most  up-to-date  conveying 
system,  which  will  be  particularly  adapt- 
able for  use  in  this  new  factory.  In  ad- 
dition to  the  passenger  elevator  there  will 
be  two  large  freight  elevators,  and  an- 
other time  saver  will  be  a  pneumatic  tube 
system  for  sending  small  tools  from  the 
tool  room  to  various  parts  of  the  plant. 
Pneumatic  tubes  will  also  be  used  to  con- 
vey departmental  and  inter-departmental  corre- 
spondence, orders,  etc. 

The  company  has  adopted  a  new  plan  in  install- 
ing its  polishing  and  buffing  department  on  one  of 
the  upper  floors  of  the  building.  This  will  keep 
the  dust  from  this  department  away  from  the  other 
divisions,  and  the  huge  suction  blowers  for  ventila- 
tion, which  change  the  air  in  this  room 
once  every  two  minutes,  will  force  the 
dust  out  into  the  upper  air  instead  of 
near  the  ground,  where  it  would  rise  and 
be  wafted  into  other  rooms. 

So  efficiently  has  the  factory  been 
planned  that  many  manufacturers  have 
visited  the  new  plant  seeking  for  ideas 
which  might  be  incorporated  into  other 
factories  in  Bridgeport  which  are  being 
remodeled  and  enlarged.  In  addition  to 
the  increased  output  which  the  factory 
will  afford,  the  practical  and  efficient 
methods  of  manufacture  which  are  fol- 
lowed will  result  in  reducing  to  a  mini- 
mum the  overhead  charges  and  costs  of  manufac- 
turing. 


E.  H.  Lansing,  manufacturer  of  the  famous 
Lansing  khaki  moving  covers,  was  in  New  York 
the  past  week  in  the  interests  of  his  products. 


■  ■■ 


Remarkable  Opportunity 

for  one  with  moderate  capital  to  engage  in 
manufacture  of  talking  machines.  Big  and 
increasing  shortage  in  present  market.  Ma- 
chines can  be  profitably  made  in  factory  fully 
equipped  all  ready  to  start.  Location  and 
every  facility  for  most  economical  produc- 
tion, with  lowest  transportation  cost  and 
quick  delivery.  For  sale  at  a  bargain.  Laige 
profits,  ready  market,  prompt  returns. 

ADDRESS  : 
"Trustee":  Box  37,  Wilkes-Barre,  Pa. 


Among  the  recent  Edison  tone  tests  given  in  the 
East  was  that  held  at  the  Sterling  Theatre,  Derby, 
Conn.,  where  over  800  people  braved  a  storm  to 
hear  Miss  Helen  Clark  match  her  voice  with  the 
Edison  Diamond  Disc  phonograph  and  records. 
Arthur  L.  Walsh,  a  violinist  from  the  Edison  labo- 
ratories, also  appeared  in  the  recital.  Albert  H. 
Yudkin  is  the  Edison  dealer  in  Derby. 


Do  you  expect  to  see  prosperity  come  in  like  a 
freight  car  loaded  with  gold  nuggets,  mined  by 
someone  else  for  your  special  benefit?  You  will 
surely  be  disappointed. 


SPOT  CASH  paid  from  20  per  cent,  to  60 
per  cent,  for  any  quantity  or  make  of  used 
phonographs  and  records.  State  price  and 
make.  Address  "Box  304,"  care  The  Talking 
Machine  World,  373  Fourth  Ave.,  New  York. 


Five  Floors  Enclosed. 

Mr.  Lansing  reports  excellent  demand  for  his 
goods,  and  stated  that  dealers  everywhere  are 
realizing  the  value  of  shipping  finely  polished  cabi- 
nets in  such  a  manner  that  the  goods  will  arrive 
in  the  same  excellent  condition  that  they  leave  the 
polishing-off  department. 


Henry  Lobschutz  and  Herman  Segal,  formerly 
associated  with  the  Symphony  Talking  Machine 
Co.,  have  formed  a  co-partnership  under  the  firm 
name  of  the  Mutual  Talking, Machine  Co.,  and  will 
manufacture  machines  retailing  from  $10  to  $100. 


The  Elginola  Talking  Machine  Co.,  of  Mil- 
waukee, was  incorporated  this  week  with  a  capital- 
ization of  $10,000.  The  incorporators  were:  Frank 
Rose,  Albert  Salomon  and  S.  R.  Simon. 

WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  "Situation"  advertisement  intended  for  this  Department 
to  occupy  a  space  of  four  lines,  agate  measure,  and  it 
will  be  inserted  free.  Replies  will  also  be  forwarded 
without  cost.  Additional  space  will  be  at  the  rate  of 
25c.  per  line.  If  bold  faced  type  is  desired  the  cost  of 
same  will  be  25c.  per  line.  Business  opportunities  25c. 
per  line.  

MANUFACTURING  POSITION  WANTED— 
Thoroughly  experienced  man  capable  of  putting 
in  complete  plant  for  manufacturing  vertical 
cut  disc  records.  Can  make  the  finest  master 
wax.  Experienced  in  latest  recording  methods. 
A  specialist  in  electrotyping  and  backing 
matrices.  Extensive  general  manufacturing 
knowledge-  Can  systematize  plant  and  make 
eight-inch  disc  to  wholesale  for  eleven  cents, 
process  complete;  no  experimental  work  neces- 
sary. Can  adhere  to  advance  estimates.  Ad- 
dress "Box  308,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

SPACE  FOR  RENT !     Will  rent  space  in  my 

jewelry  store  twenty-five  by  seventy-five  to  live 

man,  splendid  location   for  Victrola  shop  and 

record  exchange  on  North  Woodward  Ave.,  1  M 

mile  circle,  Detroit,  Michigan.     Address  ,riSox 

313,"  care  The  Talking  Machine  World,  373 

Fourth  Ave.,  New  York  City. 

SUPERINTENDENT,  FOREMAN  OR  EXPERIMENT 
AL  MAN — Practical  machinist  and  instrument  maker,  age 
39,  possessing  executive  and  inventive  ability  and  a  thorough 
knowledge  of  spring  motors,  sound  boxes,  etc.,  and  all  the 
manufacturing  details  connected  with  the  low  cost  produc- 
tion of  same,  seeks  position.  Could  bring  in  exclusive  pat- 
ented side  line  if  desired.  Address  "Box  309."  care  The 
Talki  ng  Machine  World,  373  Fourth  Ave.,  New  York  City. 

A  FIRST:CLASS  VICTROLA  REPAIRMAN,  with  15 
years'  experience  in  the  talking  machine  business,  compe- 
tent to  take  charge  of  any  talking  machine  factory  or  Vic- 
trola department,  desires  position  with  a  reliable  firm.  Will 
go  anywhere.  Best  of  references.  Address  "Box  314," 
care  The  Talking  Machine  World,  373  Fourth  Ave.,  New 
York  City. 

ARE  YOU  LOOKING  FOR  ME?  Wideawake  talking 
machine  manager  and  salesman  with  10  years'  experience 
in  all  makes,  prefer  Edison  line.  Experienced  window 
trimmer  of  proven  results;  best  of  references.  Answer 
quick  if  it  is  a  real  manager  you  want.  Address  "Box 
315,"  care  The  Talking  Machine  World,  373  Fourth  Ave., 
New  York  City. 

LINE  WANTED. — Man  of  long  experience  and  acquaint- 
ance with  trade  wants  good  line  of  talking  machines  to 
handle  in  Chicago  and  West.  Have  office  and  all  facili- 
ties. Address  "F.  E.,  10,*'  care  The  Talking  Machine 
World,  220  So.  State  St.,  Chicago,  III.  

YOUNG  LADY,  age  25,  with  10  years'  experience,  as 
manager  in  talking  machine  department,  wishes  connection 
with  reliable  concern;  salary  no  object  to  start.  Best  of 
references.  Address  "Box  316."  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 


THE  TALKING  MACHINE  WORLD. 


49 


2  QRE8HAM  BUILDING,  BA8INGH ALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


Government  Embargo  on  Cabinet  Woods  Offers 
the  Final  Blow  to  Talking  Machine  Manu- 
facturers. Already  Heavily  Handicapped  by 
the  Shortage  of  General  Supplies  and  of 
Capable  Workmen — "Talkers"  Considered 
as  Necessity  Rather  Than  Luxuries — Lieut. 
E.  B.  Samuel  Killed  in  Action — Musical 
Goods  in  Prize  Court — Price-Cutters  Re- 
strained—  Record  Makers  Working  Hard — 
Associated  Copyrights,  Ltd..  Organized — 
Lord  Mayor  of  London  Makes  Record  for 
Columbia — News  of  the  Month  in  Detail. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  February  29. —Throughout  the 
whole  music  trade  field  there  is  a  growing 
strong  adverse  atmosphere  which  overshadows  all 
previously  experienced  difficulties  within  memory. 
Reset  with  this  and  that  restriction,  the  future 
good  welfare  of  the  industry  bids  fair  to  suffer 
undue  hardships.  To  successfully  overcome 
first,  the  almost  total  extinction  of  supplies  of 
machines  and  parts ;  second,  the  increasingly- 
great  dearth  of  labor;  is  in  itself  an  achievement 
worthy  of  emphasis  as  an  example  of  British 
tenacity  and  enterprise.  But  a  new  element  has 
come  upon  the  scene  in  the  issuance  of  an  official 
rescript  prohibiting,  except  under  license,  the  im- 
portation of  furniture  wood,  hardwood  and 
veneers.  This  is  regarded  by  gramophone  men 
very'  seriously — it  knocks  the  bottom  out  of  the 
trade  boat  altogether.  While  there  may  be  felt 
no  very  great  shortage  at  the  moment,  prices  have 
already  gone  up  over  100  per  cent.,  and  it  is  cer- 
tain the  new  policy  will  rush  the  figure  up  alarm- 
ingly quick.  Through  this  action  the  Government 
expects  to  suppress  to  a  great  extent  the  making 


of  furniture,  pianos,  gramophones  '  and  other 
musical  instruments.  Doubtless  their  aim  will  be 
achieved,  for  with  the  lack  of  wood  and  the  up- 
ward tendency  of  prices,  it  will  not  pay  to  produce 
musical  instruments.  So  serious  is  the  position 
regarded  that  prominent  members  of  the  trade 
immediately  convened  a  meeting  whereat  it  was 
decided  to  approach  the  president  of  the  Board 
of  Trade  and  lay  before  him  the  hardships  that 
would  be  inflicted  upon  our  industry.  It  was 
rightly  asserted  that  the  gramophone  trade  might 
reasonably  be  regarded  to-day  not  as  a  luxury  so 
much  as  a  necessity  for,  during  the  whole  course 
of  this  war,  mechanical  music  has  provided 
broadly  speaking,  the  only  possible  entertainment 
to  the  toiling  millions  who. have  little  or  no  time 
for  outdoor  pleasure;  to  our  wounded  lads  in 
hospital ;  to  soldiers  at  the  base  and  at  the  rest 
camps ;  to  isolated  garrisons ;  to  our  sailor  boys 
ashore  and  afloat;  and  in  a  hundred-and-one  other 
directions.  Unmoved  by  the  trade's  exportations, 
the  Government  has  decided  that  the  gramophone 
business  can  be  dispensed  with,  and  the  matter 
ends.  Meanwhile  ways  and  means  will  doubtless 
be  found  to  continue  as  far  as  may  be  possible 
the  output  of  instruments.  Very  few  are  con- 
structed in  England  to-day ;  most  are  assembled 
here  from  imported  parts,  aside  from  the  sub- 
stantial number  of  complete  machines  received 
from  America. 

Fair  Showing  Made  with  Records. 
On  the  record  side,  trade  is  making  a  very  fair 
showing.  It  would  be  greater  were  sufficient  labor 
obtainable.  As  it  is,  dealers  cannot  keep  much 
of  a  stock,  for  as  quickly  as  replenished,  it  is 
sold  out.  New  recordings  are  not  so  noticeable 
these  days.    The  big  companies  are  keeping  up  a 


goodly  standard  of  new  issues,  but  I  observe  that 
the  smaller  firms  are  content  to  issue  only  about 
half  their  normal  monthly  programs  of  new 
selections.  This  is  all  that  is  possible  with  de- 
pleted staffs,  having  regard  also  to  the  necessity 
of  completing  orders  for  standard  repertory  songs 
and  instrumental  numbers,  for  which  there  is 
always  a  satisfactory  demand. 

Apart  from  the  trade  press  advertising,  a  fair 
amount  of  gramophone  publicity  is  carried  by 
the  popular  newspapers  and  magazines.  The 
firms  chiefly  in  evidence  are  "His  Master's  Voice," 
Columbia,  and  Pathe  Freres,  who  continue  to 
make  a  strong  advertising  appeal  to  the  great 
talking  machine  public. 

Lieut.  Edgar  B.  Samuel  Killed  in  Action. 

It  is  with  deep  regret  that  I  have  to  announce 
the  death,  in  action,  of  Second  Lieutenant  Edgar 
Barnett  Samuel,  Sixteenth  Battalion  Middlesex 
Regiment.  A  sympathetic  letter  from  the  com- 
manding officer  speaks  in  high  words  of  praise 
of  Mr.  Samuel's  bravery — almost  to  recklessness 
— and  of  his  ever  courageous  example  under  the 
varying  fortunes  of  war.  The  deceased  officer  is 
mourned  by  a  host  of  trade  friends,  many  letters 
of  sympathy  having  been  received  by  Barnett  Sam- 
uel &  Sons,  Ltd. 

The  late  Mr.  Samuel  was  the  elder  son  of  Mr. 
and  Mrs.  Nelson  Samuel,  to  whom,  in  their  great 
loss,  The  World  tenders  its  respectful  condolence. 
For  many  years  the  deceased  took  a  keen  interest 
in  the  welfare  of  the  working  lads  of  the  East 
End  of  London,  and  was  actively  associated  with 
the  work  of  the  Jewish  Lads  Brigade.  On  the 
outbreak  of  war  he  joined  up  as  a  private  and 
was  promoted  in  turn  corporal  and  sergeant,  re- 
(Continued  on  page  50.) 


'His  Master's  Voice* 

—the  trade-mark  that  is  recognized 
throughout   the   world   as  the 

HALL-MARK  OF  QUALITY 


Branches 


Agencies 


'His  Master's  Voice" 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

— it  is  the  "His  Master's  Voice" 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,  violinists,  or- 
chestras and  bands— all  enshrined 
in   the  unequalled  "His 
Master's  Voice" 
records 


IHKMlBIl     Skandinavlsk  Grammophon-Aktl- 

eselskab,  Frihavnen,  Copenhagen. 

FRANCE r     Cie.     Franchise   du  Gramophone-. 

115  Boulevard  Richard  Lenoir,  Place  de  la  R<- 
publlque,  Paris. 

SPAIN i    Cia.  Francesca  del  Gramophone,  SC. 

Balmes,  Barcelona. 

SWEDEN:    Skandlnaviska  Grammophon  -  Ak- 

tiebolaget,  Drottning  Gatan  No.  47,  Stockholm. 

RUSSIA:    The  Gramophone  Co.,  Ltd.,  46,  Nev- 

sky  Prospect,  Petrograd  (Petersburg);  No.  1 
Solyanka.  Solyanol  Dvor,  Moscow;  9,  Golo- 
vinsky  Prospect,  Tiflls;  Nowy-Swlat  80.  War- 
saw;  33,   Alexandrowskaya  Ulltsa,   Riga;  11 

Mlchallovskaya  Ulitsa,  Baku. 

INDIA i    The  Gramophone  Co.,  Ltd.,  Ill,  Bal- 

liagrhatta  Road,  Calcutta;  7,  Bell  Lane,  Fort 

Bombay. 


AUSTRALIA, l  S.  Hoffnung  &  Co.,  Ltd..  Sole 
Concessionaires  of  The  Gramophone  Company, 
Limited.  1«S,  Pitt  Street,  Sydney. 

NEW  ZEALAND;  Gramophonlum,  Ltd.,  118- 
120  Victoria  Street,  Wellington. 
SOUTH  AFRICA:  Darter  &  Sons,  Post  Box 
174,  Capetown;  Mackay  Bros.,  Post  Box  251,  Jo- 
hannesburg; Mackay  Bros.  &  McMahon,  Post 
Box  419,  Durban;  Ivan  H.  Haarburger,  Post 
Box  105,  Bloemfontein;  Franz  Moeller,  Post 
Box  108,  East  London;  B.  J.  Bwlns  &  Co.,  Post 
Box  86.  Queenstown;  Handel  House,  Klmberley; 
Laurence  &  Cope,  Post  Box  132,  Buluwayo;  The 
Argus  Co.,  Salisbury. 

EAST  AFRICA!  Bayley  *  Co.,  Lourenzo 
Marques. 

HOLLUTS:  American  Import  Co.,  22a,  Am- 
sterd  Veerkade.  The  Hague. 

ITALY!    A.  Bossi  &  Co.,  Via  Crenel  2,  Milan. 
BOTPT  (Also  for  tke  Soudan,  Greece  and  the 
Ottoman   Empire)  j    K    Fr.   Vogel,    Post  Box 
414,  Alexandria 


Great  Britain : 


The  Gramophone  Company,  Ltd. 


HAYES 


MIDDLESEX 


ENGLAND 


50 


THE  TALKING  MACHINE  WORLD. 


i 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 

Winners   leave   the   dealer  a   generous   margin    of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED— in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM   OUR   LONDON   HEADQUARTERS— (Continued  from  page  49). 


ceiving  his  commission  last  March.  He  lost  his 
life  while  out  on  night  patrol  duty  in  France,  in 
performance  of  his  duty  to  the  last. 

Musical  Goods  in  Prize  Court. 

At  Liverpool  recently  the  cargoes  of  several 
prize  ships  were  sold  by  auction.  Among  the 
various  lots  catalogued  were  to  be  noted  gramo- 
phones and  fittings,  organs,  mouth  organs,  accor- 
deons  and  similar  musical  instruments.  Will  the 
absence  of  these  musical  charms  tend  to  prolong 
the  combatant  spirit  of  our  enemies? 

Fire  Causes  Little  Damage. 

My  January  issue  report  of  the  fire  at  W.  M. 
Still  &  Son's  Charles  street  premises  has  evoked 
a  letter  from  that  company  which  will  remove 
any  misapprehension  as  to  their  ability  to  carry 
on  as  before.  It  is,  in  part,  as  follows :  "We 
are  very  pleased  to  say  that  our  machinery 
has  suffered  very  little  damage,  and  the  loss  of 
stock  is  comparatively  small  when  taking  into 
consideration  the  very  heavy  stocks  that  we  carry. 
Fortunately,  we  were  able  to  secure  temporary 
premises  directly  opposite  our  old  factory,  where 
we  have  installed  our  machinery  and  are  carrying 
on,  but  unfortunately  we  have  been  able  to  give 
very  little  attention  to  the  manufacture  of  gramo- 
phone horns  just  lately  owing  to  us  having  placed 
our  resources  to  the  execution  of  far  more  im- 
portant work." 

A  Trade  Commissioner  from  Australia. 

The  Board  of  Trade  announces  that  G.  T.  Milne, 
British  trade  commissioner  for  Australia,  will  ar- 
rive in  London  next  month  (March),  and  may  be 
consulted  by  traders  with  reference  to  business 
conditions  in  the  commonwealth.  Firms  desir- 
ous of  an  interview  should  make  application  to 
Commercial  Intelligence  Branch  of  the  Board  of 
Trade,  Basinghall  street,  London,  E.  C.  Mr. 
Milne's  visit  is  particularly  opportune  at  the 
present  time,  when  British  manufacturers  are  at- 
tempting to  capture  trade  hitherto  done  by  other 


countries  in  Australia.  He  is  prepared  to  give 
advice  and  information  as  to  the  appointment  of 
agents,  methods  of  marketing  and  distribution, 
terms  of  payment,  names  of  probable  buyers  of 
British  goods,  statistics  of  imports,  rates  of  cus- 
toms duties,  etc. 

So  runs  the  innocent  official  announcement  to 
the  press.  It  all  reads  very  nicely,  but  one  is 
tempted  to  inquire  how  a  particular  trade  can 
develop  export  business  if  its  very  existence  is 
threatened  by  government  restriction  as  to  the 
import  and  export  of  metal  or  wood  vital  to  the 
manufacture  of  its  products? 
Columbia  Co.'s  Victory  Over  Price  Cutting. 

Once  again  the  Columbia  Graphophone  Co.  has 
established  in  the  courts  its  patent  rights  against 
infringement  by  price-cutting.  In  this  case  a 
Gateshead  dealer,  G.  B.  Vanner,  was  found  to  be 
selling  the  plaintiff  company's  records  at  a  less 
figure  than  the  price  stipulated  thereon.  He  dis- 
regarded clear  and  sufficient  warnings,  and  the 
Columbia  Co.  was  therefore  forced  to  sue  in  the 
protection  of  its  patent  rights.  The  matter  was 
thoroughly  thrashed  out  in  court,  and  in  an  ex- 
haustive judgment  his  lordship  held  that  there 
had  been  an  infringement.  An  injunction  to  re- 
strain defendant  from  underselling  the  records 
was  agreed  to  by  the  judge,  with  costs.  The 
plaintiff  did  not  ask  for  damages. 

"Who's  Who"  on  Winners. 

Bearing  the  above  inscription,  a  fine  art-paper 
poster  has  been  issued  by  the  Winner  Record  Co. 
It  presents  characteristic  portraits  of  a  few  of 
the  famous  artists  who  have  contributed  to  the 
Winner  repertory,  and  should  prove  alike  valuable 
as  an  advertising  window  bill  for  dealers  as  of 
interest  to  private  collectors  of  photos  of  record 
artists.    A  good  idea  well  carried  out ! 

Musical  Instruments  for  the  Army. 

The  War  Office  has  recently  accepted  tenders 
for  the  supply  of  army  musical  instruments  from 


a  number  of  well  known  British  makers,  who  are 
under  contract  to  deliver  the  instruments  within 
a  given  time. 

New  Company  Incorporated. 

Tape  Record,  Ltd.,  capital  £1,000.  One  of  the 
objects  of  this  company  is  to  manufacture  and  sell 
records  and  instruments  for  producing  sound  and 
for  recording  sound  waves,  etc.  The  signatories 
are  H.  S.  Johansson  and  E.  J.  Gladman,  of 
Avenue  Chambers,  Southampton  Row,  London, 
piano  manufacturer. 

"Rollophone"  Proves  Popular. 

The  new  instrument,  styled  the  "Rollophone," 
recently  marketed  by  W.  H.  Raynolds  (1915),  Ltd., 
of  this  city,  has  already  won  great  popularity 
among  the  trade  by  reason  of  its  excellent  value 
and  unique  features  of  construction.  A  review 
of  this  new  table-grand  instrument  was  given  in 
my  last  report,  and  dealers  on  the  lookout  for  a 
live  selling  line  should  refer  thereto  for  full  par- 
ticulars. 

Sales-News  from  "His  Master's  Voice"  Co. 

The  mere  maintenance  of  its  instrument  and 
record  output  does  not  occupy  the  sole  attention 
of  the  Gramophone  Co.,  Ltd.,  as  with  some  firms, 
to  the  exclusion  of  what  is  of  equal  importance — 
the  sales  question.  Goods  produced  does  not 
necessarily  mean  goods  sold.  Hence  o  e  may 
regard  the  sales  ideas  bureau  of  "His  Master's 
Voice"  as  indispensable  as  the  factory  output. 
Owing  to  the  adverse  circumstances  of  production 
and  consequent  scarcity,  instruments  and  records 
to-day  do  not  require  much  selling;  they  sell  them- 
selves. But  there  is  the  spirit  of  progression  ever 
present,  and  although  this  company  finds  itself 
almost  unable  to  meet  the  heavy  demands  upon 
its  resources,  the  constant  stream  of  new  selling 
ideas  which  it  develops  each  month  fully  explains 
the  reason  thereof.  Much  care  and  attention  was 
last  month  devoted  to  the  inauguration  of  a 
Kirkbv  Lawn  sales'  week,  and.  its  success  has  evi- 


REGISTERED 

m 


GUARDSMAN  RECORDS,  needle  cut 

Do  You  Know  that  we  are  manufacturing  a  Record 
which  is  superior  to  any  expensively  advertised  brand 
}     that  you  handle  at  about  half  the  cost  ? 

jn  We  have  700  titles  for  you  to  select  from,  including  all 
the  latest  up-to-date  English  and  American  successes. 

1  Send  for  Catalogues,  Trade  Terms  and  Agencies  to : 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England 


TRADE  MARK 


THE  TALKING  MACHINE  WORLD. 


51 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  50.) 


dently  inspired  another  excellent  scheme.  This 
time  it  is  a  special  concert  week,  during  which 
dealers  will  feature  a  chosen  program  of  "H. 
M.  V."  records  and  invite  their  patrons  to  come 
and  hear  them.  Supplies  of  a  tastefully  designed 
piogram,  together  with  striking  window  slips, 
etc.,  have  been  dispatched  to  agents,  with  a 
promise  of  liberal  advertising  in  support.  A  very 
attractive  full  page  advertisement  appears  on  the 
front  of  the  Daily  Mail,  inviting  the  public  to  this 
concert  at  any  "H.  M.  V."  dealers  saloon.  The 
company  has  spared  neither  time  nor  money  to 
make  the  concert  week  idea  a  success.  In  addi- 
tion to  these  special  sales  schemes,  new  supple- 
mentary records  appear  each  month,  and  selected 
items  from  the  popular  Revues,  of  which  the 
latest  is  "Joyland,"  and  the  new  musical  comedy 
"Tina." 

The  Latest  Winner  Record  List. 

The  latest  Winner  record  list  may  be  described 
as  making  an  appeal  to  all  moods,  to  all  hearts, 
and  to  all  pockets,  so  varied  is  it  in  choice  of 
titles — what  you  will  at  the  humble  price  of  nine- 
pence  each,  i.  e.,  two  on  one  for  eighteenpence. 
'Twere  perhaps  invidious  in  the  short  space  at 
my  disposal  to  itemize  any  particular  numbers,  for 
much  care  has  been  expended  upon  their  selection, 
and  one  may  reasonably  conclude  that  all  have 
passed  the  severely  critical  test  of  the  company's 
recording  expert.  It  may  be  said  without  undue 
exaggeration  that  few,  if  any,  poor  records  find 
their  way  to  the  light  of  publicity — hence  in  a 
measure  the  Winner  reputation ! 


I  cannot  refrain  however  from  drawing  my 
readers'  attention  to  the  issue  of  records  by  Fred- 
erick Dawson,  who  is  truly  described  as  one  of 
England's  greatest  pianists.  He  is  an  expert  of 
rare  accomplishment,  and  some  of  his  best  per- 
formances at  the  keyboard  are  happily  now  avail- 
able on  Winner  records.  Those  who  have  heard 
these  discs  speak  in  terms  of  high  praise,  specially 
emphasizing  the  excellent  and  true  piano  fidelity 
of  the  recording  thereof. 

Associated  Copyrights,  Ltd. 

This  company  was  registered  on  February 
!'  with  a  capital  of  £li,(Mll)  in  shares,  objects  to 
tpke  over  the  businesses  carried  on  by  Copyrights, 
Ltd.,  and  Universal  Copyrights,  Ltd.,  to  carry  on 
the  business  of  agents  for  the  production,  publi- 
cation and  licensing  of  any  literary,  musical, 
dramatic,  artistic  or  other  work  and  for  authors, 
composers,  dramatists,  artists  and  publishers,  and 
to  adopt  agreements  with  the  said  old  companies 
and  the  liquidators  thereof.  Signatories,  E.  P. 
Dennis,  Cambridge  Park,  Wan'stead,  N.  E. ;  Wini- 
fied  O.  Maddock,  It!  Ampthill  square,  N.  W. 
Private  company.  The  number  of  directors  is  not 
to  be  more  than  five,  the  first  are  A.  Clark,  A.  J. 
Mason,  L.  Sterling,  J.  E.  Hough,  a*-d  E.  J. 
Marshall.  Remuneration  as  fixed  by  the  company. 
The  Board  of  Trade  authorizes  the  acquisition 
by  this  company  of  the  undertakings  of  Copy- 
rights, Ltd.,  and  Universal  Copyrights,  Ltd.,  the 
books  and  documents  of  which  are  liable  to  in- 
spection under  Section  2  of  the  Trading  with 
the  Enemy  Act,  1914 


TOWER  205  FEET  HIGH  WILL  GRACE  NEW  VICTOR  PLANT. 

An  Addition  to  the  Present  Cabinet  Factory  and  a  New  Record  Pressing  Plant,  Both  Six  Stories 
in   Height,  Are  Being   Planned — Novel  Fire  Escapes  a  Feature. 


The  Victor  Talking  Machine  Co.  has  commis- 
sioned Ballinger  &  Perrot,  architects  and  engi- 
neers, to  prepare  plans  for  a  six-story  and  base- 


ing  which  will  make  the  tower  stand  out  at  night 
as  a  beacon  light  in  the  darkness.    The  plans  also 
contemplate  the  finishing  of  the  present  cabinet  fac- 
tory, sc  that  the  fa- 


4  •       •  — -f'fc—-<-»w 


ment  addition  to  its  cabinet  factory  on  Market 
street,  Camden,  N.  J.,  from  Delaware  avenue  east- 
ward; also  a  six-story  record-pressing  building  on 
Cooper  street  west  of  Delaware  avenue. 

The  extension  to  the  cabinet  factory  will  com- 
pletely build  up  the  block  from  Delaware  avenue 
to  Front  street,  and  add  to  the  present  cabinet 
factory  140,000  square  feet  of  floor  space.  When 
completed  this"  cabinet  factory  will  be  one  of  the 
largest  and  most  up-to-date  woodworking  plants 
in  the  United  States,  the  total  amount  of  floor 
space  in  this  group  being  twelve  and  eight-tenths 
acres. 

A  striking  feature  of  the  facade  on  Market 
street  is  a  tower  205  feet  high  located  in  the  mid- 
dle of  the  building.  This  tower  will  supplant  the 
existing  sprinkler-tank  tower  and  will  be  used  for 
sprinkler  and  factory  water  supplies.  The  trade- 
mark of  the  Victor  Talking  Machine  Co.  will  be 
located  at  the  top  of  the  tower  on  four  sides, 
executed  in  glass.  It  is  proposed  to  illuminate 
this  tower  at  night  with  the  flood  system  of  light- 


cade  on  this  street 
will  harmonize  with 
the  architecture  of 
the  remainder  of  the 
building. 

The  construction  of 
the  building  will  be 
of  reinforced  con- 
crete throughout  with 
rolled  steel  sash 
frames  and  windows, 
glazed  with  wire 
glass,  and  heated  and 
ventilated  with  blown 
air,  similar  to  the 
wing  which  was  com- 
pleted last  year,  thus 
getting  the  maximum 
labor  efficiency  from 
the  employes  by  pro- 
viding working  quar- 
ters which  arc  con- 
ducive to  these  quali- 
ties. 

The  entire  group  of  buildings  for  the  cabinet 
lactory  is  adequately  provided  with  fireproof  es- 
capes in  addition  to  the  one  main  entrance,  which 
will  occur  under  the  tower,  and  communicates  with 
an  incline,  instead  of  stairways,  which  runs  through 
the  six  stories  of  the  building.  This  incline  is  de- 
signed to  provide  means  of  reaching  the  various 
floors  and  sections  of  the  building  and  obviates  the 
use  of  passenger  elevators,  and  is  found  in  prac- 
tice to  be  eminently  suited  for  the  purpose. 

The  record-pressing  building  is  to  be  a  six-story, 
fireproof  building,  91  by  283  feet,  connected  to  the 
grinding  building  by  bridges.  This  building  is,  as 
is  usual  with  all  the  buildings  of  the  Victor  Talk- 
ing Machine  Co.,  of  reinforced  concrete  construc- 
tion throughout,  of  design  to  harmonize  with  the 
type  of  architecture  of  the  remainder  of  the  plant. 
On  the  top  of  the  building  will  be  arranged  booths 
for  the  testing  of  records.  When  completed  this 
building  will  be  large  enough  to  increase  the  Vic- 
tor Talking  Machine  Co.'s  output  in  records-  far 
beyond  the  present  maximum  production. 


Reno 

The  Man  of  Many  Parts 


Accessories  for  any  Machine  Ever 
Made  from  the  Year  Dot  to  1915 


R0LL0PH0NE 

(Patent  Applied  For) 


Closed. 

The  Latest  and  the  Most  Unique 
Hornless  Machine  on  the  Market 


Opened. 


Open  or  Shut,  This  Instrument  Will 
Play  Any  Make  of  Needle- 
Disc  Record 


Order  Sample  Goods  To-day 

and 

Write  for  New  Illustrated  Catalog 

W.  H.  Reynolds  (1915),  Lid. 

Manufacturers  of 

Talking  Machines,  Records, 
Accessories  and  Motors 

45  City  Road,  London,  E.C.,  ENGLAND 


52 


THE  TALKING  MACHINE  WORLD. 


THE   EDISON -BELL 

VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS   THE  SUPREME   EFFORT   OF    GRAMOPHONIC  ART 


10  inch 
2/6 


12  inch 
4/— 


There  are  no  faulty  VFs  as  Every  Record  has  to  pass  a  crucial  test  before 
it  is  released  for  sale.  The  production  is  of  the  highest  quality.  The  Titles 
and  Subjects  recorded  are  by  the  most  prominent  artistes  in  the  Gramophone 
world. 

If  your  jobber  doesn't  stock  them  try  our  Direct  Service.  It  will  pay  you 
both  for  quality  and  price.  Duty  paid.  For  full  particulars.  Wholesale  and 
Retail,  apply  to 


E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


JAMES  N.  HAIRE  DIES  SUDDENLY.      NEW  VICTOR  STORE  IN  BALTIMORE. 


Treasurer  of  Gately-Haire  Co.,  Albany,  N.  Y., 
Passes  Away  on  Tuesday. 


(Special  to  The  Talking  Machine  World.) 

Albany,  N.  Y.,  March  14. — James  N.  Haire, 
treasurer  of  the  Gately-Haire  Co..  Victor  dis- 
tributers of  this 
city,  passed 
a  w  a  y  suddenly 
on  March  14th, 
much  to  the  re- 
gret of  the  en- 
tire industry. 

Mr.  Haire  has 
been  associated 
with  the  Gately- 
Haire  Co.  since 
its  formation 
w  hen  Tf  took 
over  the  business 
interests  of 
Finch  &  Hahn. 
As  treasurer, 
many  of  the  new 
p  1  a  n  s  of  the 
J.  N.  Haire.  concern  were 

created  and  put  into  force  by  him,  these  helping  tre- 
mendously in  the  rapid  growth  of  this  house.  His 
associate,  John  L.  Gately,  and  the  members  of  the 
staff,  are  receiving  the  sympathy  of  the  trade  in 
their  tremendous  loss. 


Cohen  &  Hughes,  Victor  Distributers,  Arrange 
to  Open  Third  Retail  Store  in  That  City — 
Plan   Elaborate  and   Exclusive  Quarters. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  March  14. — Baltimore  is  going 
to  have  one  of  the  most  exclusive  Yictrola  stores 
in  this  section  of  the  country,  according  to  the 
announcement  of  I.  Son  Cohen,  of  Cohen  & 
Hughes,  Inc.,  Victor  distributers,  who  already 
have  two  stores  in  this  city.  This  will  make  the 
third  establishment,  and,  unlike  the  other  two  that 
handle  the  Victor  line  and  pianos,  the  new  place 
will  be  distinctly  a  talking  machine  house,  han- 
dling exclusively  the  complete  Victor  line,  and  will 
lie  located  at  14  North  Charles  street,  the  most 
prominent  point  in  the  downtown  section.  The 
new  place  will  be  read}'  for  operation  about  the 
latter  part  of  the  month;  Mr.  Cohen  stated  that 
no  expense  would  be  spared  in  making  the  new 
establishment  an  institution  that  would  commend 
itself  to  all  lovers  of  music. 


PENNSYLVANIA  DEALERS  MEET. 

Association    Holds    Monthly   Session    in  Pitts- 
burgh on  Monday — Discusses  Trade  Topics. 

(Special  to  The  Talking  Machine  World. ) 

PiTTSiiURCH,  Pa.,  March  14. — The  Western 
Pennsylvania  Talking  Machine  Dealers'  Associa- 
tion held  its  regular  monthly  meeting  last  night 


Pick  the  Profitable  Pathe 

And  repeat  the  big  success  its  dealers  are 
everywhere  enjoying. 

The  Pathephone  will  sell  easily  where 
other  talking  machines  fail  even  to  create 
desire. 

Persuasion  is  unnecessary  when  you 
demonstrate  it  —  dealers  seldom  lose  a 
listener,  who  eventually  buys  aphonograph. 

Awake  to  the  exceptional  profit  possibilities  of  the 
Pathe  records -the  demand  everywhere  is  tremendous 
and  consistently  increasing— ALL  owners  of  other  disc 
machines  will  want  a  selection  of  these  "real"  records,  truly. 

Pathe  Has  Divorced  "Perhaps"  From  Profits. 

Write  today  before  the  "other  fellow." 

THE   FISCHER  CO. 

Ohio  Distributors 

Euclid  Ave.  at  Huron  Road,     -     -     -    CLEVELAND,  OHIO. 


in  the  store  of  the  W.  F.  Frederick  Piano  Co. 
There  was  a  large  attendance,  including  a  good 
number  of  piano  dealers  who  handle  talking  ma- 
chines. President  French  Nestor  presided.  Trade 
topics  were  discussed  informally,  and  the  meeting 
proved  a  most  enthusiastic  one.  Optimism  in 
regard  to  the  business  outlook  in  the  Pittsburgh 
district  was  the  keynote  of  the  evening. 


TALKING  MACHINE  RECORDS  BURN. 

$1,000  Worth  of  Records  Destroyed   In  Fire 
Which  Endangers  Fifty  Families  in  Harlem. 


An  early  morning  fire  recently  destroyed  $1,000 
worth  of  talking  machine  records  and  routed 
fifty  families  living  at  324  West  125th  street,  New 
York,  into  the  street  in  their  nightclothes.  The 
main  floor  of  the  building  is  occupied  by  the  Meli- 
phone  Co.,  which  operates  a  talking  machine  par- 
lor where  the  latest  records  may  be  heard  by  drop- 
ping a  coin  into  the  slot.  The  records  which  were 
destroyed  were  stored  in  the  basement,  and  made 
so  much  smoke  that  a  second  alarm  was  sent  in. 
The  cause  of  the  fire  is  unknown.  After  an  hour 
of  hard  work  the  fire  was  extinguished,  but  most 
of  the  records  had  been  ruined. 


GRAPHITE  IN  GREAT  DEMAND. 

Few  people  begin  to  realize  the  range  of  uses 
to  which  graphite  is  put,  says  the  Scientific  Ameri- 
can, for  it  is  an  essential  though  minor  ingredient 
in  a  great  number  of  unsuspected  connections  as 
common  as  that  of  lead  pencils.  With  many  of 
these  the  graphite  man  is  himself  unfamiliar,  be- 
yond the  simple  fact  that  this  or  that  manufac- 
turer purchases  from  him;  for  in  such  uses  it  is 
apt  to  represent  part  of  a  secret  process. 

Lead  pencils,  lubricants  for  talking  machines, 
electrical  conductors,  and  black  polishes  and  paints 
are  prominent  conventional  uses,  but  it  is  liable 
to  be  present  pretty  much  anywhere  that  anti-fric- 
tion, unfading  blackness,  heat  resistance,  electrical 
conductivity  or  non-corrosiveness  are  desirable 
properties,  and  the  fact  that  without  graphite  the 
derby  hat  as  we  know  it  could  not  be,  is  an  exam- 
ple of  its  importance  as  an  incidental  ingredient. 


RECIPROCITY. 


.Brown,  who  lived  in  the  picturesque  suburbs, 
returned  home  late  one  evening,  with  a  package 
which  he  deposited  on  the  dining  room  table.  His 
wife,  naturally  curious,  lost  no  time  in  starting  to 
investigate.  "What  have  you  been  buying,  Jimmy?" 
she  asked,  taking  up  the  package  and  untying  the 
string.  "A  cornet,"  answered  Jimmy;  "I  have 
been  thinking  for  some  time—"  "A  cornet?"  was 
the  wondering  interjection  of  the  wife.  "I  thought 
you  knew  better  than  to  buy  a  cornet !  You  know 
very  well  that  the  man  next  door  worries  you  al- 
most to  death  with  his."  "Yes,  I  know,"  was  the 
smiling  response.    "That  is  the  one  Thought." 


The  foolish  man  "darns"  his  luck— the  wise  man 
'mends"  it. 


THE  TALKING  MACHINE  WOULD. 


53 


A  $  1 0  BILL  FOR  YOU 

Clear  profit  in  the  sale  of  a  single  course  in 

The  Herman  Klein  Phono- Vocal  Method 

Based  upon  the  famous  school  of  Manuel  Garcia 

The  sale  is  made  to  the  customer  who  is  already  on  your 
books,  from  a  demonstration  outfit  and  practically  without 
effort.  No  stock  to  carry,  no  capital  tied  up,  for  orders  are 
filled  directly  by  us. 


Ten  double-sided  records,  wonderfully  made — twenty  lessons 
— lead  the  student  from  the  simple  scale  to  the  aria,  and  a 
comprehensive  text  book,  compiled  by  Herman  Klein,  based  on 
the  method  of  Manuel  Garcia,  explains  each  step  intelligently 
and  interestingly.  It  is  not  a  correspondence  course  but  a 
complete  method  in  itself. 

This  method  increases  appreciation  of  music  and  means  more  sales  of  high" 
class  records  and  machines.     Something  more  than  a  side  line. 

RETAIL  PRICE  $25,  FOR  COMPLETE  METHOD  IN  ANY  VOICE 

Ask  about  our  demonstration  outfit,  sales  aids  for  the  dealer  and  other  details 
— you  owe  it  to  your  business — Write  TODAY  !  I  I 

THE  MUSIC  PHONE  METHOD,  909  Putnam  Bldg.,  2  W.  45th  St.,  New  York 


HIT  APPROVAL  PLAN  IN  BUFFALO. 

W.  D.  Andrews  &  Co.  Takes  a  Definite  Stand 
,n  the  Matter — Dealers'  Association  Delays 
Action — Expect  Good  Business  During  Lent 
— Victor  &  Co.  Take  Pathephone  Agency — 
Talking    Machine  as  Toastmaster. 

(Spctial  lo  Tae  Talking  Machin-  World.) 

Buffalo,  X.  Y.,  .March  7. — Talking  machine  rec- 
ords on  approval  will  likely  be  a  thing  of  the  past 
if  the  action  of  the  local  dealers  is  similar  to  that 
taken  by  the  W.  D.  Andrews  &  Co.,  one  of  the 
largest  jobbe.s  and  dealers  in  talking  machines  in 
the  city.  Agitation  has  been  going  the  rounds  for 
some  time  in  this  city  to  eliminate  this  abuse  of 
the  trade,  and  the  dealers  appeared  to  be  unani- 
mous that  there  was  a  distinct  disadvantage  in 
having  their  records  out  on  approval,  with  the 
chances  for  sales  being  daily  reduced. 

Starting  on  Monday.  March  o',  the  Andrews 
store  shut  off  this  line  of  activity  by  announcing 
that  there  would  be  no  more  :  ecords  sent  out  on 
approval.  This  means  that  only  outright  purchases 
will  get  a  record  from  the  Andrews  store.  Mr. 
Andrews  made  the  announcement  on  conspicuous 
cards  throughout  the  store.  The  reason  for  the 
change  in  methods  was  that  people  taking  the  rec- 
ords on  approval  abuse  the  privilege  that  was  ac- 
corded them  by  the  store.  Frequently  they  held 
the  records  too  long  and  many  times  they  were 
turned  back  in  poor  condition  after  the  people  had 
used  them  long  enough,  declaring  that  they  were 
not  satisfied  with  them.  The  fact  that  the  records 
were  held  too  long  frequently  blocked  sales  that 
might  have  been  made  in  records  that  were  out 
only  on  approval. 

It  is  believed  that  the  other  dealers  will  follow 
in  the  wake  of  the  Andrews  store.  There  is  a 
sentiment  among  them  that  the  approval  record 
method  is  a  rap  at  the  business  and  will  be  dis- 
continued. It  has  been  said  by  one  of  the  dealers 
here  that  cases  have  been  known  where  people 
with  Victrolas  have  been  having  concerts  in  their 
homes  on  borrowed  records  which  were  procured 
with  the  understanding  that  they  were  to  be  pur- 
chased, only  to  have  them  turned  back  as  not  sat- 
isfactory after  the  day's  use.  Others  have  been 
kept  at  least  two  weeks. 

The  matter  was  considered  at  the  meeting  of  the 
Talking  Machine  Dealers'  Association  and  a  ref- 
erendum vote  was  decided  upon.  The  vote  was 
never  completed,  as  there  was  so  much  discussion 
both  ways  on  the  proposition  that  the  association 
kept  its  hands  off. 

It  is  expected  that  the  talking  machine  business 
will  be  improved  during  the  Lenten  season.  At 
least  the  dealers  expect  this,  as  there  are  so  many 
people  who  taboo  the  public  amusemen'.s  that  they 
will  have  their  own  entertainment  in  their  own 
homes  by  means  of  talking  machines. 

A.  Victor  &  Co.  have  taken  the  agency  here  for 
the  Pathephone,  and  a  fine  demonstration  room 
has  been  fitted  up  for  the  talking  machine--.  The 
company  is  making  a  big  effort  to  bring  the  Pathe- 
phone to  great  popularity  in  this  city  and  hourly 
concerts  have  been  arranged  as  an  attraction  to 


draw  the  people  to  the  store  to  see  and  hear  the 
instrument.  The  advertisements  of  the  company 
lay  stress  on  the  fact  that  it  is  not  necessary  to 
have  the  needles  changed. 

C.  P.  Chew,  representing  the  Pathe  Freres  Pho- 
nograph Co.,  was  at  the  Iroquois  each  day  this 
week  to  meet  the  dealers  of  this  ci:.-  and  western 
New  York  for  the  purpose  or.  negotiating  agen- 
cies for  the  Pathephone. 

Yictrola  parties  are  quite  popular  at  many  of 
the  clubs  throughout  the  city.  The  latest  to  try 
the  experiment  for  dancing  was  St.  Patrick's  Club 
on  the  East  Side.  The  club  used  a  Victrola  for 
the  dance  that  was  held  during  the  latter  part  of 
February,  and  it  proved  to  be  a  great  innovation : 
in  fact  so  successful  that  the  club  will  repeat  with 
another  series  after  the  Lenten  season. 

The  approach  of  the  concerts  by  John  McCor- 
mack  and  Mme.  Schumann-Heink  has  given  the 
Xeal,  Clark  &  Neal  store  the  cue  for  advertising 
the  records  made  by  these  artists. 

Gould  Brothers  in  Main  strest  have  reported  a 
splendid  business  on  Victrolas  and  records. 

The  Talking  Machine  Dealers'  Association  met 
last  Wednesday  at  the  Hotel  Statler.  the  meeting 
developing  into  the  annual  banquet  aftermath. 
Nothing  weighty  was  discussed,  but  the  good  at- 
tendance in  friendly  groups  talked  over  daily 
trade  experiences.  Secretary  Bruehl  stated  that 
not  one  member  but  who  was  pleased  with  the  pres- 
ent run  of  business. 

Inability  to  obtain  sufficient  machines  is  the  main 


complaint  of  members,  business  being  so  good  in 
both  retail  and  wholesale  ends  that  dealers  are  un- 
able to  keep  up  their  stocks.  In  fact  business  is  so 
good  here  in  the  record  machine  lines  that  it  is 
injuring  the  piano  trade  to  considerable  extent. 

The  Buffalo  Ad  Club,  one  of  the  largest  organi- 
zations of  advertising  experts  in  the  country,  on 
Saturday  at  a  banquet  utilized  the  phonograph  to 
a  unique  degree.  The  ad  men,  in  introducing  John 
Barrett,  former  United  States  Minister  to  Siam. 
Panama,  Argentina  and  Colombia,  as  a  speaker, 
did  not  make  him  known  through  the  ordinary 
agency  of  the  toastmaster.  Instead,  a  hidden  pho- 
nograph in  a  corner  of  the  room  clearly  enunciated 
that  both  Air.  Barrett  and  Thomas  Thrift,  of 
Cleveland,  were  scheduled  as  the  speakers.  It  was 
a  novel  idea  and  was  well  received. 


FIREPROOF  RECORD  RACKS. 

C.  J.  Ianell,  manager  of  the  talking  machine  de- 
partment at  Bloomingdale  Bros.,  Fifty-ninth  street 
and  Third  avenue,  which  handles  the  Victor  and 
Columbia  lines,  recently  arranged  to  have  installed 
a  set  of  new  record  racks  which  are  equipped  with 
rolling  doors  and  which  are  as  fireproof  as 
human  ingenuity  can  make  them.  The  doors  lock 
at  night,  and  the  racks  provide  maximum  effi- 
ciency and  convenience  for  the  members  of  the 
sales  staff.  Mr.  Ianell  reports  the  closing  of  a 
very  satisfactory  February,  with  a  phenomenal  in- 
crease in  record  business. 


THE  FEDERAL  EQUIPMENT  CO. 

320-340  WEST  STREET  CARLISLE,  PA. 

MANUFACTURERS  OF 

TALKING  MACHINE  AND  RECORD  CABINETS,  PIANO,  PLAYER  AND 
TALKING  MACHINE  DEMONSTRATING  ROOMS 

WE  HAVE  THOROUGHLY  MODERN  AND  WELL  EQUIPPED 

WOOD  WORKING  AND  FINISHING  PLANTS  AND  DRY  KILNS 

AND  ARE  PREPARED  TO  TAKE  ON  ADDITIONAL  BUSINESS 

WE  MANUFACTURE  TO  ORDER  SPECIAL  DESIGNS  OF  TALKING  MACHINE  AND  RECORD  CABINETS 
SEND  US  DRAWINGS  AND  SPECIFICATIONS  OR  SAMPLES  ON  WHICH  TO  QUOTE 


THE  TALKING  MACHINE  WORLD. 


NEEDLES 

TO  CHANGE 


1916  IS  THE 


Notice  the  picture  above,  showing  the  ordinary 
needle  and  the  PATHE  SAPPHIRE  BALL  mag- 
nified. This  is  a  striking  illustration  of  one  of 
the  most  important  differences  between  the 
PATHEPHONE  Method  of  Reproduction  and 
that  of  other  phonographs  or  talking  machines. 
The  needle  is  bound  to  dig  into  the  record  sur- 
face and  wear  it  out.    The  PATHE  SAPPHIRE 


Y 


travels  over  the: 
down  wave-like- 
waves  from  fori 
out  the  be! 


Ask  the  people  to  compare  the  PATHEPHONE 
with  every  other  phonograph  or  talking  machine. 
That's  the  line  of  least  resistance  for  yon.  After 
they've  heard  the  ordinary  machines,  they'll  buy  a 
PATHEPHONE  just  as  surely  as  they  prefer 
reality  to  imitation,  art  to  crudeness,  perfection  to 
makeshift.  PATHEPHONES  stand  comparison 
because  they  are  above  competition. 


fir  I 

m 


Model  100 
Sells  for  $100 


So  true,  so  vibrant,  so 
performance  of  the  P 
PHONE  that  every  real 
musical  interpretation  ill 
satisfying  manner  never 
ered  possible.  This  woil 
due  to  the  PATHE  Gl 
PHIRE  REPRODUCIi 
PATHE  ALL-WOOD 
CHAMBER,  and  the 
FECT  TONE-CONTRC 


Pathe  Freres  I 

28  W.  38  T-S  Street 


THE  TALKING  MACHINE  WORLD. 


55 


PIAYS 

ILL  DISC 

RECORDS 

JS^  ■  SAPPHIRE  never  wears  out  and  never  has  to  be 

f  changed. 

■  The  music  lovers  are  buying  PATHEPHONES 

all  over  the  country!     The  PATHE  Dealers  in 

.  •      _  .   hundreds   of   localities   are   all   reporting  an 

s  in  an  up-and- 

ling   the    music  enormous  volume  of  business — they  are  having 

itact  and  bring-  a  phenomenal  demand  for  PATHEPHONES  for 

$.    The  PATHE  Christmas. 


A  PATHE  Agency  is  an  exceedingly 
valuable  franchise.  How  about  your 
territory?  Is  it  taken  care  of?  Better 
get  in  touch  with  us  to-day  and  reap 
the  advantage  of  our  National  advertis- 
ing campaign  and  the  benefit  to  be  de- 
rived by  you  through  the  use  of  the  well- 
known  name,  "PATHE  FRERES,"  fa- 
miliar to  millions  of  people  every  day 
who  attend  the  moving-picture  shows. 


ONO  GRAPH 

New  York, U.S. A. 


Model  De  Luxe  II 
Sells  for  $225 


56 


THE  TALKING  MACHINE  WORLD. 


The  Al  Jolson  records  are  among  the 
fastest  money-makers  in  the  exclusive 
Columbia  list—  just  as  we  predicted, 
only  more  so.  Two  new  selections  in 
the  April  list. 


C  Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woolworth  Building,  New  York 


EDISON  DIAMOND  DISC  JOBBERS'  ASSOCIATION  MEETS. 


Much  Important  Business  Transacted  at  Three-D 
Banquet  Held  at  the  Hotel  Knickerbocker 


ay  Sess  on — Officers  Elected  for  Present  Year- 
—  Many  Interesting  Talks — Those  Present. 


The  annual  meetings  of  the  Edison  Diamond 
Disc  Jobbers'  Association  were  held  at  the  Knick- 
eibocker  Hotel  and  at  the  Thimble  Theatre,  10 
Fifth  avenue,  New  York,  on  Monday,  Tuesday  and 
Wednesday,  February  14,  1.5  and  16.  These  were 
well  attended  by  Edison  jobbers  from  all  parts  of 
this  country  and  Canada,  and  many  business  prob- 
lems were  taken  up  and  discussed  in  an  able  man- 
ner. Little  information  was  given  out  to  the 
public,  but  chats  with  the  various  members  indicate 
that  these  meetings  were  most  important  in  every 
way,  and  that  plans  are  under  way  to  make  1910  an 
epoch  in  the  distribution  of  Edison  Diamond  Disc 
machines  and  records. 

Monday  was  devoted  to  the  regular  routine  meet- 
ing, wherein  the  officers  and  advisory  board  were 
elected,  as  follows :  W.  O.  Pardee,  president ;  W. 
B.  Smith,  vice-president;  H.  G.  Stanton,  secretary, 
and  Lawrence  Lucker,  treasurer.  The  advisory 
board  consists  of  H.  H.  Blish,  C.  E.  Goodwin  and 
N.  D.  Griffith. 

Tuesday  was  taken  up  with  a  conference  with 
the  officers  from  Thomas  A.  Edison,  Inc.,  Orange, 
N.  J„  the  officers  of  the  corporation  being  tendered 
a  luncheon  by  the  association,  this  being  held  in 
the  banquet  room  of  the  Knickerbocker.  In  the 
evening  the  jobbers  were  the  guests  of  the  factory, 
a  banquet  being  held  in  their  honor  at  Sherry's, 
followed  by  a  theatre  party  which  was  given  at  the 
Hippodrome. 

Wednesday,  at  the  Thimble  Theatre,  an  unusual 
program  was  carried  out.  William  Maxwell,  vice- 
president,  started  the  ceremonies  with  a  short  chat 
on  "Rough  Stuff,"  and  then  the  other  speakers 
ably  reinforced  his  efforts.  John  Constable,  as- 
sistant chief  engineer,  spoke  on  "Cruelty  to  Mo- 
tors"; W.  H.  Miller,  manager  of  the  recording 
department,  on  "Artists" ;  Delos  Holden,  general 
counsel,  on  "Infringements" ;  Mr.  Boykin,  on 
"Diamond  Points";  J.  R.  Rogers,  general  traffic 
manager,  on  "Traffic";  L.  C.  McChesney,  advertis- 


ing manager,  on  "Advertising"  ;  A.  C.  Ireton,  gen- 
eial  sales  manager,  on  "Factory  Fallacies";  T.  J. 
Leonard,  assistant  general  sales  manager,  on  "Pro- 
bationary Zones  for  Dealers,"  and  also  talks  on 
"Record  Returns,"  "Mechanical  Service,"  "Appli- 
cations," "Diamond  Amberolas,"  "Tone  Test"  and 
other  pertinent  subjects,  by  Messrs.  Baldwin, 
Brown,  Davidson,  Maxwell,  Fuller  and  others.  Mr. 
McChesney  also  talked  on  "Booking  the  Adver- 
tising Pictures." 

An  interesting  sales  dialogue,  entitled  "Bought 
and  Partly  Paid  For"  (billed  as  the  first  and 
last  time  on  any  stage),  was  given  by  Mark  Mac 
Dermott  and  Miss  Miriam  Nesbitt,  being  produced 
by  Frank  Smithson,  which  was  followed  by  mo- 
tion pictures,  "The  Voice  of  the  Violin." 

On  Thursday,  February  17,  the  jobbers  took  a 
trip  to  the  Edison  factory,  where  they  spent  an  all- 
aiound  enjoyable  and  instructive  day. 

Among  those  present  were :  E.  Bowman,  C.  B. 
Kaynes  &  Co.,  Richmond,  Va. ;  H.  G.  Stanton,  R. 
S.  Williams  &  Son  Co.,  Toronto,  Ont.,  Canada ; 
Walter  Kipp,  Kipp-Link  Phonograph  Co.,  Indian- 
apolis, Ind. ;  W.  B.  Smith,  L.  N.  Bloom  and  A.  O. 
Peterson,  of  the  Phonograph  Co.,  Cleveland,  O. ; 
D.  W.  Schultz,  Schultz  Bros.,  Omaha,  Neb.;  W.  A. 
Meyers,  Williamsport,  Pa. ;  H.  H.  Blish,  Harger  & 
Blish,  Des  Moines,  la. ;  Laurence  H.  Lucker,  Min- 
neapolis, Minn. ;  A.  Buehn,  Buelm  Phonograph 
Co.,  Pittsburgh,  Pa.;  W.  O.  Pardee,  H.  L.  Ellen- 
berger,  of  the  Pardee-Ellenberger  Co.,  New- 
Haven,  Conn.;  F.  H.  Silliman,  Pardee-Ellenberger 
Co.,  Boston,  Mass. ;  George  L.  Babson,  Phonograph 
Corp.  of  Manhattan,  New  York ;  F.  E.  Bolway, 
Syracuse,  N.  Y. ;  Fred  Babson  and  C.  E.  Goodwin, 
the  Phonograph  Co.,  Chicago,  111.;  N.  D.  Griffith 
and  P.  R.  Hanley,  American  Phonograph  Co.,  Al- 
bany, N.  Y. ;  James  Chandler  and  T.  E.  Dean, 
Chandler  &  Co.,  Bangor,  Me.;  J.  G.  Harrison,  St. 
John,  N.  B.;  William  A.  Schmidt,  the  Phonograph 
Co.,  Milwaukee,  Wis.;  M.  X.  Blackman,  the  Pho- 


66 


Standard"  Record  Cleaner 


Price,  50  Cents,  List 

Patented  June  2,  1914. 


ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails. 

Extended  brush  area  cleans  rec- 
ord with  one  sweeping  circuit. 


Send  10  cents  in  stamps  for  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.   Flace  regular  orders  through  your  jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

237  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cents,  list. 


nograph  Co.,  Kansas  City,  Mo.;  O.  A.  Lovejoy, 
Southern  California  Music  Co.,  Los  Angeles, 
Cal. ;  Robert  L.  Proudht,  Proudfit  Sporting  Goods 
Co.,  Ogden,  Utah;  R.  B.  Allen,  F.  S.  Heminway 
and  H.  H.  Curry. 


LARGE  BUYERS  OF  SUPPLIES. 

The  Unit  Construction  Co.  Recently  Purchased 
$30,000  Worth  of  Glass  in  One  Month — 
Other  Big  Purchases  for  Construction  of 
Unico  Booths  Being  Made  at  All  Times. 

Thirty  thousand  dollars'  worth  of  window  glass 
was  recently  purchased  during  one  month  by  the 
Unit  Construction  Co.,  Thirty-first  and  Chestnut 
streets,  Philadelphia.  This  house  also  buys  thou- 
sands of  dollars'  worth  of  felts,  woods,  varnish, 
pa.nts,  etc.,  all  of  which  enter  into  the  construction 
of  Unico  booths  for  talking  machine  and  player- 
piano  rooms. 

These  figures  are  given  to  show  the  magnitude 
of  the  operations  of  this  company,  and  to  show 
that  in  the  field  of  booth  building  it  has  involved 
thousands  of  dollars  in  merchandise  of  all  kinds,  to 
say  nothing  of  the  cost  of  its  factory  and  main- 
tenance. 

A  feature  of  the  Unico  booths  is  the  fast  service 
rendered  to  the  dealer.  For  example,  if  a  dealer 
orders  a  Unico  booth,  9  by  9  feet,  for  his  store,  all 
he  has  to  do  is  to  write  to  the  company  and  the 
booth  will  be  shipped  to  him  by  return  express. 
1  h rough  this  service  it  is  possible  to  fit  up  a  store 
in  a  few  days. 

Ray-burn  Clark  Smith,  president  of  the  Unit  Con- 
struction Co.,  reports  that  business  is  excellent  and 
states  that  the  number  of  big  installations  have 
greatly  increased  during  the  past  few  months.  Mr. 
Smith  also  states  that  the  number  of  dealers  who 
realize  that  properly  equipped  warerooms  are  neces- 
sary for  efficient  exploitation  of  talking  machines 
and  player-pianos  is  increasing  numerically  every 
week. 


NEW  COLUMBIA  ARTISTS. 

Thomas  Quinlan,  who  was  recently  appointed 
manager  of  the  Columbia  Graphophone  Co.'s  op- 
eratic and  concert  department,  stated  this  week 
that  several  contracts  had  been  closed  the  past 
fortnight  whereby  artists  prominent  in  musical 
circles  both  here  and  abroad  will  record  exclusively 
for  the  Columbia  Co.  in  the  future.  Among  these 
artists  is  a  prominent  tenor  who  has  achieved  re- 
markable success  at  all  his  appearances.  The 
names  of  these  new  artists  and  their  records  will 
be  announced  in  due  course.  The  Columbia  Co.  is 
steadily  increasing  its  already  large  roster  of  nota- 
ble artists. 


ADD  SEVERAL  NEW  MODELS  TO  LINE. 

The  Nanes  Art  Furniture  Co.,  New  York,  manu- 
facturer of  the  Savoy  gramophones,  has  recently 
added  to  its  line  several  new  models  which  have 
been  well  received  by  the  company's  dealers.  These 
new  models  include  a  large  cabinet  machine  which 
will  retail  at  $65  and  a  complete  line  of  smaller 
machines. 


THE  TALKING  MACHINE  WORLD. 


57 


FOSTER  &  WALDO  HAVE  FINE  VICTROLA  DEPARTMENT. 


Quarters  in   Minneapolis   Ideally  Arranged  for 
Records — Various  Wholesale  and  Retail 

(Special  to  The  Talking  Machine  World.) 

St.  Paul  and  Minneapolis,  Minn.,  March  6. — 
Foster  &  Waldo's  new  Victrola  department  is  an 
ideal  arrangement.  It  may  not  occupy  the  great- 
est amount  of  floor  space  and  there  may  be  some 
more  ornate,  but  one  will  travel  far  to  find  a  more 
harmonious  and  effective  disposition  of  space.  Near- 
ly a  score  of  demonstration  rooms,  all  with  outside 
lighting  and  placed  around  a  central  court  for  re- 
ception and  display  purposes,  provide  an  excellent 
retail  plant.  The  firm  has  converted  one  entire 
floor  of  its  building  into  the  Victrola  department, 
and  is  going  after  the  business  with  the  energy 
characteristic  of  the  house. 

Exceptionally  fine  business  is  reported  by  Man- 
ager Robert  Souders,  of  the  Columbia  Co.  "The 
February  and  March  sales  have  held  up  to  the 
volume  of  trade  we  enjoyed  preceding  the  holi- 
days," said  Mr.  Souders,  "and  we  see  no  signs  of 

DESCRIBES  SHELTON  MOTOR. 

Interesting  Description  in  the  Scientific  Amer- 
ican of  This  Electric  Motor  for  Talking  Ma- 
chines Invented  by  W.  G.  Shelton. 


Under  date  of  February  12  the  Scientific  Ameri- 
car  carried  the  following  interesting  article,  head- 
ed "Electric  Motor  for  Phonographs,"  relative  to 
the  Shelton  electric  motor : 

"No  longer  is  it  necessary  for  owners  of  the  con- 
ventional phonographs  to  crank  the  mechanism  in 
order  to  play  the  records,  for  there  has  recently 
been  introduced  a  small  electric  motor  that  can  be 
instantly  applied  to  any  disc  type  of  phonograph. 
The  motor  weighs  about  three  pounds  and  is  made 


Shelton   Motor  on  Machine. 

to  operate  on  either  direct  or  alternating  current. 
It  is  provided  with  a  rubber  disc  which  makes  a 
friction  contact  with  the  periphery  of  the  phono- 
graph turntable.  With  the  exception  of  removing 
the  crank  handle,  no  other  change  is  necessary  in 
converting  a  phonograph  into  an  electric  one,  using 
the  small  motor."  The  accompanying  diagram 
shows  the  Shelton  electric  motor  in  use  on  a  ma- 
chine. 

W.  Gentry  Shelton,  president  of  the  Shelton 
Electric  Co.,  New  York,  and  inventor  of  the  Shel- 
ton electric  motor,  is  widely  known  in  technical  and 
electrical  fields  through  his  numerous  inventions, 
all  of  which  have  achieved  wide  success.  Among 
Mr.  Shelton's  most  popular  inventions,  all  of  which 
bear  his  name,  are  a  dental  engine,  high  frequency 
generator,  portable  vibrator,  portable  hair  dryer, 
high  speed  centrifuge,  portable  hand  massage  vi- 
brator, electric  drink  mixer  and  pedestal  machines, 
vibrators,  etc.  Mr.  Shelton  is  thoroughly  familiar 
with  all  phases  of  electrical  construction,  and  ex- 
perimented with  the  Shelton  electric  phonograph 
motor  for  more  than  a  year  before  placing  it  on 
the  market.  Its  remarkable  success  has  well  justi- 
fied his  efforts. 


OPEN  COLUMBIA  DEPARTMENT. 

Spear  &  Co.,  the  well-known  furniture  house, 
who  will  open  their  new  home  on  West  Thirty- 
fourth  street  next  week,  will  maintain  a  very  at- 
tractive talking  machine  department,  handling  Co- 
lumbia products  exclusively.  J.  A.  Friedman,  a 
talking  machine  man  of  extensive  experience,  will 
be  in  charge  of  the  Columbia  division. 


Display  and  Demonstration  of  Machines  and 
Houses   Report   Excellent  Business. 

a  let-down.  We  have  two  men  on  the  road  in 
this  territory  and  will  send  out  more  as  soon  as 
we  can  get  desirable  men.  Sales  of  Columbia  In- 
struments in  the  stores  in  Minneapolis  and  St. 
Paul  are  most  satisfactory  to  all." 

The  Minnesota  Phonograph  Co.,  specializing  in 
the  Edison  line,  can't  find  anything  but  joy  in  the 
business. 

"Our  February  sales  were  nearly  double  those 
of  the  corresponding  month  of  1915,"  declared 
President  Laurence  H.  Lucker.  "C.  A.  Briggs,  a 
well-known  salesman,  has  been  added  to  our  staff. 
Mr.  Zellner,  of  New  York,  from  the  Edison  head 
office,  will  represent  the  company  in  this  territory 
and  will  make  his  headquarters  with  the  Minnesota 
Phonograph  Co.  We  are  preparing  a  series  of 
'tone  tests'  similar  to  those  of  last  season  and 
expect  to  open  with  Alice  Verlet,  who  made  a 
striking  success  here  before.    The  tone  tests  are 


of  great  value  in  stimulating  the  sale  of  phono- 
graphs." 

The  Beckwith-O'Neill  Co.  reports  one  great 
drawback  in  its  business,  that  being  the  old  one — 
inability  to  obtain  goods.  "The  shortage  is  more 
acute  than  it  was  before  the  holidays,"  complained 
Mr.  O'Neill.  "We  can't  assemble  a  full  line  for 
show  purposes  and  we  are  compelled  to  devise  all 
kinds  of  schemes  to  fill  orders.  But  even  so  this 
condition  probably  is  better  than  being  over- 
stocked." 

St.  Paul's  big  department  store,  The  Emporium, 
which  went  into  the  talking  ma:hine  business  some 
two  months  ago  on  a  big  scale,  is  reported  as 
wholly  satisfied  with  its  venture. 

"We  can't  get  Victrolas  fast  enough,  but  other- 
wise we  are  quite  satisfied  with  the  trade  outlook," 
remarked  Manager  Shaw,  of  the  Cable  Piano  Co.'s 
St.  Paul  store. 


The  agency  for  the  Victor  Victrola  has  been  se- 
cured by  the  Cable-Shelby-Burton  Piano  Co.,  of 
Birmingham,  Ala. 


66 Music  for  Everybody" 

OPERAPHONE 
RECORDS 

Retail  at  35  cents. 
Are  equal  to  any. 
Are  8  inches  in  diameter. 
Are  double  sided. 

Play  as  long  as  the  average  12  inch 
records  of  other  makes. 

Are  vertical  cut. 

Play  with  an  ordinary  steel  needle. 

Play  on  any  lateral  cut  record  ma- 
chine with  a  small  attachment 
which  is  simple  to  use  and 
inexpensive. 

Our  catalog  is  up-to-date  and  there 
are  no  duplicate  titles;  the  songs 
are  by  the  popular  artists. 

The  records  are  the  product  of  our 
own  laboratory  and  factory. 

Send  for  catalog   and   latest  list. 

Operaphone   Manufacturing  Corporation 

Office:  Fifth  Avenue  Building,  Madison  Square,  New  York 


58 


THE  TALKING  MACHINE  WORLD. 


SUCCESSFUL  COLUMBIA  CAMPAIGN. 

Advertising  of  High  Human  Interest  Being 
Used  to  Help  Dealers — Electric  Grafonolas 
Featured  with  Excellent  Results — Excep- 
tional Sales  Being  Reported. 


The  Columbia  Graphophone  Co.,  New  York,  is 
conducting  an  advertising  campaign  in  the  news- 
papers at  the  present  time  that  is  indicative  of  the 
broad  policies  of  co-operation  which  characterize 
the  service  the  company  is  extending  its  dealers. 


TIFFANY  MOTOR  CO. 

==^^^=  MANUFACTURERS  OF  ELECTRIC  MOTORS  FOR  TALKING  MACHINES  =^^=^= 

75  FULTON  ST. 


NEW  YORK  CITY 


and,  as  will  be  noticed  on  the  proofs  of  the  adver- 
tisements, there  is  room  at  the  bottom  of  each 
piece  of  copy  for  a  list  of  the  city's  dealers  handling 
the  Columbia  product.    There  is  absolutely  no  cost 


ELECTRIC 
GRAFONOLAS 

—ahyays  ready  for 

instant  use, 
—moving  the  jtone 
arnivStarts'the 


COLUMBIA 

GRAFONOLAS  and  DOUBLE-DISC 

RECORDS 


FOR  SALB  BY 

Two  of  the  advertisements  in  this  campaign  are 
reproduced  herewith,  and  the  human  interest  appeal 
in  this  copy  has  been  a  very  important  factor  in 
the  results  it  is  achieving  for  Columbia  dealers. 

Up  to  date  the  Columbia  Co.  has  used  this  adver- 
tising in  a  number  of  the  leading  trade  centers, 


The  Columbia  Graphophone  Company 
presents  the  last  word  in  sound-reproducing 
instruments — 

The  New  Electric 
Columbia  Grafonola  $200 

No  need  of  any  attention  from  you,  once  the  electric  current  is  on,  aside 
from  changing  records.  To  start  the  instrument  you  simply  bring  the 
tone-arm  over  to  playing  position. 

It  operate*  perfectly  on  any  current,  whether  direct  or  alternating;  is  adapt- 
able to  any  voltage;  may  be  attached  to  any  socket;  and  can  be  depended 
upon  to  give  continuous,  silent,  effective  service  under  any  and  all  conditions. 

Dealers  are  ready  to  supply  the  Electric  Columbia 
Grafpnofa  in  four  models  at  the  prices  of  $150,  $160, 
$200  and  $250. 

New  Columbia  Records  en  sale  the  20th  of  every  mouth, 

COLUMBIA 

DOUBLE-DISC  RECORDS  „a  tte  COLUMBIA 
11 


.^1 

BQBfiAlfl  BY 

tc  the  dealers  for  this  advertising,  the  Columuia 
Co.  including  it  as  a  part  of  its  efforts  to  insure 
the  prosperity  of  its  dealers. 

The  success  of  this  campaign  has  been  instan- 
taneous, and  many  Columbia  dealers  have  written 
the  Columbia  Co.  enthusiastic  letters  of  praise  re- 


WHY  DON'T  YOU  SELL  DAYTON  BICYCLES,  TOO  ? 

Manufacturers,  jobbers  and  dealers  are  co-operating  in  a  big  popularizing  movement 
for  "A  Million  Bicycles  in  1916."  Why  don't  you  sell  your  share?  There  is  a  nice  profit 
in  Dayton  Bicycles,  as  many  dealers  in  musical  instruments  and  supplies  have  found  out 
to  their  advantage. 

Write  for  1916  catalog  of  Dayton  Bicycles — for  23  years  America's  finest  wheel.  Be  sure 
to  address  Bicycle  Advertising  and  Sales  Division — 

THE  DAVIS  SEWING  MACHINE  COMPANY 

Manufacturers  of  Dayton  Motorcycles — Bicycles — Motor  Bicycles 

DAYTON,  OHIO 


garding  the  character  and  scope  of  the  advertising. 
The  advertisement  featuring  the  Columbia  Grafo- 
nolas electric  has  been  particularly  effective, 
Columbia  representatives  closing  numerous  sales  as 
a  direct  result  of  the  advertising. 


TALKING  MACHINE  MEN  TO  DINE. 

Local  Association  io  Hold  Annual  Banquet  at 
Hotel   McAlpin  on  April  12. 


At  a  meeting  of  the  executive  committee  of  the 
Talking  Machine  Men,  Inc.,  held  on  March  8  at 
Keene's  Chop  House,  New  York,  and  attended  by 
President  John  E.  Hunt,  Secretary  Sol  Lazarus,  J. 
Y.  Young,  H.  Jaffee,  A.  Galuchie,  Henry  Mielke,  J. 
B.  Coughlin,  Meyer  Goransky  and  R.  B.  Foster,  it 
was  voted  to  hold  the  annual  banquet  of  the  asso- 
ciation at  the  Hotel  McAlpin  on  April  12  at  7.30 
p.  m.  The  members  of  the  talking  machine  trade 
in  general  are  invited  to  attend  and  the  tickets  will 
be  $3  each. 

At  the  meeting  it  was  reported  that  the  associa- 
tion was  showing  a  pleasing  growth  in  membership 
and  that  the  prospects  for  its  future  activities  were 
very  bright. 


TO  MAKE  THE  V1CS0NIA. 

Walter  M.  Seymour  Takes  Over  Manufacture 
of  New  Reproducer. 


Walter  M.  Seymour,  who  for  some  time  past  has 
been  sole  sales'  agent  in  the  United  States  and 
Canada  for  the  Vicsonia,  a  reproducer  for  playing 
vertical  cut  records  on  various  talking  machines  of 
leading  makes,  has  taken  over  the  actual  manufac- 
ture of  that  reproducer  and  will,  in  future,  handle 
it  direct  from  the  factory  office,  311  East  134th 
street,  New  York. 


NO  OUTSIDE  REPRESENTATIVES. 

Only  Myron  J.  Schloss  and  Edwin  G.  Schloss 
Authorized  to  Represent  Schloss  Bros. 

In  order  to  prevent  the  possibility  of  a  misun- 
derstanding in  the  trade  due  to  the  reported  ac- 
tivities of  some  unnamed  person,  Schloss  Bros., 
the  successful  manufacturers  of  talking  machine 
cabinets  at  637-645  West  Fifty-fifth  street,  New 
York,  announce  emphatically  that  the  only  trade 
representatives  of  their  house  are  Myron  T. 
Schloss,  president  of  the  corporation,  and  Edwin 
G.  Schloss,  general  manager,  both  of  whom  are 
well  known  locally.  No  one  else  has  the  authority 
to  represent  the  corporation  of  Schloss  Bros., 
either  in  the  taking  or  placing  of  orders. 


REVIEWING  VICTOR=MACY  CASE. 

(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  March  8. — The  United 
States  Supreme  Court  decided  to-day  to  review 
the  case  of  the  Victor  Talking  Machine  Co.  vs. 
R.  H.  Macy  &  Co.,  New  York,  in  connection  with 
the  right  of  the  store  to  sell  Victor  products  at 
cut  prices.  The  Victor  Co.  won  its  case  before 
the  United  States  Circuit  Court  of  Appeals  on  an 
appeal  from  a  decision  in  favor  of  the  defendant 
in  the  lower  court. 


VICTOR  RECORDS^FOR  EASTER. 

With  the  opening  of  the  Lenten  season  the  Victor 
Talking  Machine  Co.  has  sent  to  its  dealers  elab- 
orate Easter  record  hangers,  bearing  substantial 
lists  of  records  particularly  suitable  at  that  season. 
There  was  also  sent  to  the  trade  at  the  same  time 
special  supplements  of  Victor  Easter  records  for 
distribution  among  the  retail  customers. 


The  Wall  Damm  Music  Co.,  of  Brazil,  Ind.,  is 
doing  an  excellent  business  in  the  Edison  Diamond 
Disc  line. 


THE  TALKING  MACHINE  WORLD. 


59 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operate  oifall  currents) 
29^West  34th  Street  New  York^City 


TO  VISIT  VOCALION  DEALERS. 

W,  H.  Alfring  to  Make  Extended  Trip  Through 
the  West  and  South — Will  Arrange  for  a 
Number  of  New  Agencies  for  That  Line — 
Exclusive  Territory  Policy  Works  Out  Well. 


W.  H.  Alfring,  wholesale  manager  of  the 
Aeolian- Vocalion  division  of  the  Aeolian  Co.,  New 
York,  left  Thursday  for  an  extended  Western  and 
Southern  trip.  Mr.  Alfring  will  visit  the  Aeolian- 
Yocalion  dealers  in  this  territory,  and  will  also 
consummate  a  number  of  deals  with  prominent 
concerns  which  have  applied  for  the  Aeolian- Vo- 


W.   H.  Alfring. 

calion  representation  since  the  first  of  the  year. 
Before  leaving  for  the  West  Mr.  Alfring  briefly 
discussed  the  fundamental  principles  of  the 
Aeolian-Yocalion  wholesale  campaign  and  com- 
mented upon  the  policies  which  dominate  this  very 
successful  department  of  the  Aeolian  Co.'s  busi- 
ness.   Mr.  Alfring  said  : 

"One  of  the  very  first  things  which  the  Aeolian 
Co.  decided  upon  when  its  wholesale  division  was 
organized  was  the  policy  of  placing  the  Aeolian- 
Yocalion  line  as  an  exclusive  proposition  with  the 
leading  dealer  of  a  city.  We  felt  that  dealers  of 
the  high  class  and  standing  which  is  characteristic 
of  all  Aeolian  representatives  would  require  defi- 
nite assurance  as  to  the  quality  of  competition. 
By  giving  a  dealer  an  exclusive  agency  we  were 
certain  that  the  quality  and  prestige  of  our  products 
would  be  best  maintained  at  all  times. 

"The  value  to  the  dealer  of  this  exclusive  terri- 
torial arrangement  is  naturally  very  great.  He 
can  feature  his  line  with  the  full  assurance  that 
his  expenditures  and  efforts  will  produce  tangible 
and  direct  results,  and  he  need  never  be  concerned 
with  the  possibility  of  a  competitive  music  house 
opening  an  establishment  around  the  corner ;  pro- 


vided, of  course,  that  he  exploits  and  handles  the 
Aeolian-Vocalion  as  the  leading  instrument  of  the 
phonograph  type  and  gives  it  a  representation  com- 
mensurate with  its  quality  and  musical  merit. 

"It  is  not  the  policy  of  this  company  to  make 
frequent  changes  in  the  personnel  of  its  dealer 
organization.  We  have,  therefore,  moved  with 
comparative  deliberation  in  the  selection  of  our 
Aeolian-Vocalion  representatives,  and  every  dealer 
who  has  arranged  to  handle  the  Aeolian-Vocalion 
has  done  so  with  the  definite  understanding  that 
his  appointment  will  be  a  permanent  one  so  long  as 
he  fulfils  his  part  of  the  arrangements,  and  that  he 
will  receive  the  co-operation  of  the  Aeolian  Co.'s 
organization  in  every  single  department. 

"It  is  hardly  necessary  to  point  out  that  the 
Aeolian-Vocalion  has  been  and  is  being  featured 
in  a  national  advertising  campaign  of  vast  magni- 
tude. An  impressive  list  of  the  leading  magazines 
contains  one  and  two  page  advertisements  devoted 
to  the  Aeolian-Vocalion,  and  this  publicity  is  being 
turned  into  profitable  sales  by  our  dealers,  who, 
with  their  exclusive  arrangements,  are  in  a  position 
to  handle  each  and  every  inquiry  in  their  city. 

"Since  the  first  of  the  year  we  have  received 
numerous  applications  from  successful  houses  for 
the  Aeolian-Vocalion  representation,  and  on  my 
present  trip  I  expect  to  close  several  of  these  deals. 
We  have  been  well  pleased  with  the  success  of 
our  wholesale  business  to  date,  and  from  present 
indications  our  1916  business  will  be  a  forerunner 
for  an  active  wholesale  trade  with  the  Aeolian- 
Vocalion  in  all  parts  of  the  country." 


RECORDS  POPULARIZE  SYMPHONIES. 

Talking  Machine  Has  Proven  a  Great  Factor  in 
Arousing  and  Increasinig  Public  Interest  in 
the  Work  of  Symphony  Orchestras  Through- 
out the  Country,  Declares  Prof.  Carl  Busch. 

(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  March  8. — Any  words  com- 
ing from  Prof.  Carl  Busch,  of  this  city,  in  regard 
to  any  musical  features  are  always  listened  to  with 
respect,  for  Prof.  Busch  is  recognized  as  the  leader 
of  Kansas  City  music.  As  a  composer  he  has  at- 
tained national  fame  and  his  name  is  well  known 
to  music  lovers  throughout  the  world.  He  is  at 
present  leader  of  the  Kansas  City  Symphony 
Orchestra,  and  it  is  largely  through  his  efforts  that 
this  organization  has  reached  its  present  efficiency. 

In  a  recent  interview  he  spoke  as  follows  con- 
cerning phonographic  records : 

"There  is  one  influence  which  is  quite  unex- 
pectedly helping  symphony  orchestras  to  gain 
popularity.  I  refer  to  the  records  of  overtures  and 
symphonies  now  made  by  the  phonograph  com- 
panies. In  looking  over  the  various  catalogs  I 
find  that  such  overtures  as  Weber's  Der  Freischutz, 
Beethoven's  Leonore  No.  3,  the  Prelude  to  Lohen- 
grin, Nicola's  Merry  Wives  of  Windsor,  Wagner's 
Tannhauser  and  Schubert's  Rosamond  and  many 
others  are  already  made.  The  recording  of  sym- 
phonies has  just  begun,  but  already  I  find  the 


Do  You  Sell  Your  Customers 
Improved  Half  Tone  Needles? 

If  not,  why  not?  A  trial  will  convince.  Fits  all  talking  machines. 
Smooth,  Clear,  Sweet  Tone.     Saves  Records,  Eliminates  Harshness. 

Sample  and  Prices  on  Request 

BURLEY  &  BIESINGER 

278  West  Ferry  St.  Talking  Machine  specialists  Buffalo,  N.  Y. 


Andante  of  Beethoven's  Fifth  Symphony  ,  the 
Schubert  and  Unfinished  Symphony  complete,  one 
movement  of  Beethoven's  Pastoral  Symphony, 
Schubert's  B  Minor  complete,  two  movements  of 
Mendelssohn's  Italian  Symphony,  the  Jupiter  and 
G  Minor  Symphonies  of  Mozart  besides  move- 
ments of  Wagner's  operas  and  of  the  Symphonies 
of  Dvorak,  Tschaikowsky  and  Haydin. 

"Nothing  could  be  devised  to  better  prepare  the 
concert-goer  for  the  full  enjoyment  of  symphony 
performances  than  the  repeated  hearings  of  these 
records.  The  prejudice  of  many  against  symphony 
performances  is  caused  by  lack  of  familiarity  with 
the  themes  which  after  a  few  hearings  the  ear 
learns  to  separate  from  the  mass  of  orchestral 
harmony.  Just  as  soon  as  that  familiarity  is  at- 
tained just  so  soon  the  listener  enjoys  symphonies 
in  preference  to  all  other  forms  of  music. 

"'I  cannot  too  highly  recommend  the  repeated 
hearing  of  these  records  as  a  proper  preparation 
for  the  full  enjoyment  of  orchestral  perform- 
ances, and  it  is  to  be  hoped  that  the  record  makers 
will  reproduce  all  the  great  symphonies,  which  will 
be  of  great  advantage  to  auditors  and  orchestras." 


702 — Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Nickel-plated  trimmings.  Lock 
and  key.  Rubber-tired  wheels.  Height,  30  ins. 
Top,  17  x  20 ins. 

NOW 

IS  THE  TIME 

to  prepare  for  your  Sum- 
mer business. 

Do  not  wait,  but  be  sure 
to  have  the  right  kind  of 
merchandise  in  stock. 

Above  is  shown  one  of  our 
cabinets  that  will  help 
boost  your  Spring  and 
Summer  trade. 

"THE  VERY  BEST" 
Get  Our  Catalog  Today 

DO  NOT  WAIT! 
It  may  be  the  means  of 
making  many  sales  for  you. 


SCHLOSS  BROTHERS 

637-645  West  55th  St.,  New  York 

Telephone:  Columbus  7947 


GO 


THE  TALKING  MACHINE  WORLD. 


Announcement 


Our  change  of  name  is  an  Accomplished 
Fact  -  -  Although  it  is  a  Small  Simple 
Change,  We  feel  that  it  serves  to 
Indentify  us  more  strongly  with  the 

Great  city  in  which  we  have  had  our 
operations  and  had  the  privelege  of 

serving  the  enormous  following  of 
Victor  Dealers  that  we  can  right- 
fully call  our  own 


m  fMmm%mm  © 


12  N. MICHIGAN  AVE. 


C  H  I  C  AGO 


THE  TALKING  MACHINE  WORLD. 


61 


From  Our  Chicago  Headquarters 


E.  P.  VAN  HARLINGEN,  Manager 

HENRY  S.  KJNGWILL,  Associate 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  10. — The  month  of  Feb- 
ruary has  gone  into  history  and  part  of  March  is 
past,  with  no  special  development  of  note  unless  it 
be  the  remarkable  increase  which  has  been  shown 
over  the  same  period  of  last  year.  Both  the  retail 
and  wholesale  divisions  have  enjoyed  a  really 
prosperous  month,  wholesalers  uniting  in  saying 
there  is  an  increase  of  about  one-third  over  last 
last  year. 

One  thing  that  has  been  noticeable  has  been  the 
long-encouraged  step  upon  the  part  of  dealers  to 
lay  in  a  large  stock  far  in  advance,  and  more  than 
one  dealer  who  was  disappointed  in  his  shipment 
last  fall  is  already  making  preparations  for  Christ- 
mas of  1916. 

There  have  been  no  particular  preferences  upon 
the  part  of  the  buying  public,  and  dealers  report 
that  all  sizes  of  machines  have  enjoyed  their  pro- 
portionate share  of  the  demand.  The  same  thing 
holds  true  in  records,  and  popular  numbers,  old 
standard  numbers,  operatic-  and  dance  selections 
seem  to  receive  about  an  equal  call.  A  number  of 
dealers  have  spoken  with  some  surprise  of  the 
continued  call  for  those  records  of  the  dance 
variety,  and  those  who  predicted  that  the  fad 
would  die  ere  this  have  been  genuinely  surprised. 

The  call  for  accessories  has  also  been  good, 
which  is  said  to  be  due  in  great  part  to  the  large 
number  of  new  machines  which  have  been  placed 
on  the  market  recently. 

Fuhri's  New  Post. 

YV.  C.  Fuhri,  who,  as  elsewhere  reported  in  this 
issue,  has  been  appointed  United  States  manager 
of  the  Columbia  Graphophone  Co.,  leaves  a  host 
of  friends  here  who  will  regret  his  absence  from 
Chicago  while  rejoicing  in  his  promotion.  Mr. 
Fuhri  came  to  Chicago  from  St.  Louis,  where  he 
had  been  manager  of  the  local  branch,  ten  years 
ago  on  his  appointment  as  district  manager,  and 
had  made  his  headquarters  here  ever  since.  He  is 
now  taking  a  brief  rest  in  Michigan,  but  will  be 
in  New  York  to  assume  his  new  and  improved 
position  about  the  15th  of  the  month. 

Mr.  Fuhri's  successor  as  manager  of  the  Central 
West  district  has  not  yet  been  appointed,  but  this 
will  probably  be  done  by  April  1. 


World  Office 
Consumers'  Bldg.  220  South  State  St.,  Chicago 
 Telephone:  Wabash  5774  

Good  February  for  Columbia. 

C.  F.  Baer,  manager  of  the  Chicago  office  of  the 
Columbia  Graphophone  Co.,  stated  that  the  Feb- 
ruary business  made  a  remarkable  showing  in  that 
it  was  only  slightly  behind  December,  while  it 
secured  a  moderate  increase  over  January.  The 
increase  over  February,  1915,  amounted  to  170  per 
cent.  "A  notable  feature  of  our  local  business," 
said  Mr.  Baer,  "is  the  results  obtained  from  the 
very  liberal  advertising  campaign  that  the  com- 
pany has  been  pursuing  in  the  Chicago  dailies.  The 
effect  of  this  publicity  is  being  felt  in  an  increasing 
degree  each  month.  The  idea  of  printing  the 
names  of  all  Columbia  dealers  in  Chicago  and  sub- 
urbs has  proved  very  effective,  and  a  number  of 
our  dealers  tell  us  that  they  trace  a  large  number 
of  direct  sales  to  people  that  come  into  the  store 
bringing  copies  of  the  advertisements  with  them. 
A  generally  satisfactory  condition  of  trade  in 
Chicago  is  shown  by  the  fact  that  Edward  Blimke, 
who  has  for  years  visited  the  dealers  outside  the 
loop,  showed  an  increase  in  his  sales  of  over  200 
per  cent,  in  January  and  February. 

"The  record  situation  is  now  in  better  condition 
than  it  has  been  for  months,  and  we  are  now  able 
to  fill  orders  from  our  dealers  from  95  to  98  per. 
cent  complete.  While  there  is  still  a  shortage  on 
machines,  the  situation  here,  too,  is  improving. 
On  the  higher  priced  machines  we  are  able  to  care 
for  our  trade  fairly  well.  We  have  been  almost 
out  of  the  market  on  the  lower  priced  machines, 
but  the  big  increase  in  the  capacity  of  the  factory 
is  now  beginning  to  tell  and  they  will  soon  be  able 
to  supply  motors  for  the  cheaper  machines,  and 
this  condition  will  then  be  rectified." 

New  Advertising  Manager. 

G.  I.  Stanton  is  now  in  charge  of  the  advertising 
department  of  the  local  branch  of  the  Columbia 
Graphophone  Co.  He  is  specializing  on  the  well- 
organized  system  of  the  house  in  co-operation  with 
the  dealers  in  this  territory  in  advertising  and 
selling  matters.  He  succeeds  Mr.  Kennedy,  who  is 
now  traveling  for  the  Chicago  office  in  western 
Illinois  and  eastern  Iowa. 

The  Orotund  Soundbox. 

The  Combination  Attachment  Co.,  of  624  South 
Michigan  avenue,  has  increased  its  manufacturing 


facilities  so  that  it  is  able  to  make  prompt  ship- 
ments of  the  Orotund  sound  boxes  either  sepa- 
rately or  in  combination  with  attachments  equip- 
ping them  to  play  any  disc  record  on  any  machine. 
The  company  is  receiving  many  tributes  regarding 
the  excellent  tonal  qualities  of  this  sound  box,  and 
manufacturers  entering  the  market  and  wishing  to 
work  along  quality  lines  would  do  well  to  famil- 
iarize themselves  with  the  company's  product. 
Furnish  Electric  Signs. 

The  Chicago  Talking  Machine  Co.  is  mailing  to 
its  trade  a  circular  concerning  the  "Radium  Flash" 
electric  sign,  which  is  especially  adapted  for  win- 
dow use  for  talking  machine  dealers.  It  is  a  very 
effective  sign,  beautifully  framed  in  Circassian 
walnut,  and  the  legend  can  be  changed  daily,  or  as 
often  as  one  wishes,  by  means-  of  the  font  of 
"type"  which  is  a  part  of  the  outfit.  It  is  51 
inches  long,  8%  inches  in  height  and  6  inches  deep 
and  flashes  the  message  to  the  passer-by.  The 
circular  gives  a  large  number  of  legends  calling 
attention  to  Victor  machines  and  records,'  for  the 
benefit  of  purchasers  of  these  signs. 

The  Chicago  Talking  Machine  Co.,  in  its 
monthly  budget  to  dealers,  furnishes  a  copy  of  a 
very  effective  form  letter  which  can  be  used  in 
diplomatically  "punching  up"  machine  owners  who 
have  not  visited  the  store  to  purchase  records  for 
several  months. 

Lyon  &  Healy  Affairs. 

The  annual  dinner  and  theatre  party  of  the 
young  women  employed  in  the  talking  machine 
department  at  Lyon  &  Healy's  was  held  on  the 
evening  of  Tuesday,  February  29.  An  excellent 
dinner  was  served  at  6  o'clock  at  the  Auditorium 
Hotel,  and  after  that  the  party  moved  on  to  the 
Illinois  Theatre  to  enjoy  "Chin-Chin."  There  were 
forty-eight  young  women  in  the  party  and  they 
were  chaperoned  by  Mr.  and  Mrs.  Marquette  A. 
Healy,  Mr.  and  Mrs.  L.  C.  Wiswell  and  Mr.  and 
Mrs.  J.  B.  Ryde. 

A  notable  improvement  in  the  service  which 
Lyon  &  Healy  are  affording  to  their  dealers  was 
inaugurated  this  month,  and  arrangements  were 
completed  whereby  in  the  future  the  handling  of 
all  wholesale  shipments  of  machines  will  be  carried 
on  from  the  principal  stockroom  at  the  Lake  street 
warehouse.  In  this  way  a  great  deal  of  time  is 
saved,  as  the  congestion  of  Chicago's  loop  district 
is  avoided,  as  well  as  the  time  required  to  handle 
twice.  The  force  at  the  extra  warehouse  will  also 
have  the  opportunity  of  specializing  on  machines. 
The  assembling  of  record  orders  will  continue  to 
be  done  at  the  main  store,  and  this  force  will  do 
nothing  else,  thus  effecting  a  saving  of  time  in 
this  direction  also.  Record  orders  are  then  com- 
bined with  machine  orders,  and  the  shipment  is 
made  at  one  time. 

The  month  of  February  with  Lyon  &  Healy 
showed  a  40  per  cent,  increase  over  February  of 
last  year  and,  according  to  Manager  L.  C.  Wis- 
well, was  the  best  February  in  the  history  of  the 
house. 

Harry  J.  Fitzpatrick,  formerly  of  the  Victor 
Talking  Machine  Co.,  is  now  connected  with  Lyon 
&  Healy  as  the  successor  of  E.  P.  Bliss,  who  re- 
signed recently  to  go  to  the  East.  Mr.  Fitzpatrick 
is  now  on  his  first  trip  through  Indiana  and 
Michigan,  which  territory  he  will  cover. 

A  new  addition  to  the  retail  talking  machine  de- 
partment is'  H.  G.  Bartruff. 

R.  T.  Schenck,  who  is  to  open  the  new  talking 
machine  department  of  W.  H.  Wheelock  &  Co. 
at  Peoria,  111.,  in  a  few  weeks,  is  temporarily  with 
Lyon  &  Healy  for  the  purpose  of  getting  a  few 
pointers  on  store  management. 

Sonora  Man  in  Chicago. 

Frank  J.  Coupe,  who  has  charge  of  the  publicity 
for  the  Sonora  Phonograph  Corp.,  has  been  in 
Chicago  for  the  past  two  weeks  working  upon  the 
rearrangement  of  Sonora  interests  here.  The 
Sonora  Phonograph  Co.  of  Illinois  will  become  a 
branch  of  the  parent  organization,  and  as  such 
(Continued  on  page  63.) 


Prepare  For  Moving  Season! 


Order  A  Talking  Machine  Moving  Cover 

The  Modern  Method 
Insures  Safe  Handling 

Khaki,  heavily  padded  with  substantial  felt, 

quilted,  fleece-lined  and  strongly  sewed. 
This  cover  makes  it  almost  impossible  to  mar 
or  damage  the  Victrola. 

We  make  them  up  promptly  in  our  shop  to  fit 
any  make  of  Talking  Machine. 

Price  $5.00 

When  ordering  covers,  be  sure  to  mention 
make  and  style  of  machine  to  insure  a  perfect 
fit. 

Talking  Machine  Jobbers,  write 
for    our    special  inducements 


Chicago 


62 


THE  TALKING  MACHINE  WORLD. 


ermme 


am 


etvice 


Victrola  Service 

Our  Service  to  Victrola  Dealers  is  extra- 
ordinary because  we  have  every  up-to-the- 
minute  equipment  for  prompt  and  accurate 
order-filling.  Every  new  labor-saving  device 
that  is  successful  becomes  part  of  our  system. 

To  our  untiring  efforts  to  im- 
prove our  Service  we  trace  . 
our  large  and  growing  business. 

You  will  be  benefited  by  our  Service 

Convince  yourself  by  sending  us  your  orders. 


&Hea( 


Victor  Distributors 
Chicago 


illillllliilillil 


THE  TALKING  MACHINE  WORLD. 


63 


FROM  OUR  CHICAGO  HEADQUARTERS — (Continued  from  page  61). 


will  benefit  from  the  closer  relationship  which  such 
a  move  will  bring.  Mr.  Coupe  says  that  all  details 
in  this  connection  have  been  arranged  and  enough 
shipments  will  be  received  within  the  next  ten 
days  to  fill  the  $100,000  worth  of  Western  orders 
that  are  on  file  in  Chicago  and  leave  a  nice  surplus 
stock  besides. 

William  F.  Martin,  who  is  in  charge  of  the 
Sonora  destinies  in  the  four  States  surrounding 
Chicago,  has  been  kept  very  busy  with  the  demands 
which  dealers  who  have  been  anxious  to  take  on 
the  Sonora  line  have  made  upon  him.  During  the 
past  six  months  the  Sonora  has  made  very  rapid 
progress  with  the  general  public  in  the  Middle 
West,  and  dealers  have  not  been  slow  to  realize  it. 
Takes  Responsible  Position. 

C.  B.  Mason  has  been  appointed  floor  salesman 
of  the  Chicago  Talking  Machine  Co.,  succeeding 
H.  J.  Flentye,  Jr.,  resigned.  Mr.  Mason  was  for- 
merly assistant  credit  man  in  the  large  department 
store  of  M.  S.  Donaldson,  of  Minneapolis,  and  was 
also  associated  with  Don  Preston,  manager  of  the 
talking  machine  department  of  that  house. 
Three  New  Firms  in  the  Republic  Building. 

The  American  Cyrophone  Works,  manufacturers 
of  the  Cyrophone  talking  machine,  have  opened 
offices  on  the  tenth  floor  of  the  Republic  Building. 
Two  models  are  shown,  one  of  the  smaller  cabinet 
variety,  which  is  made  in  part  of  metal,  and  the 
other  in  a  library  table  form. 

In  room  1727  G.  Weigand  &  Co.  are  showing  the 
"Ariel"  line.  Five  models  are  shown,  which  in- 
clude a  number  of  interesting,  features.  The  ma- 
chines are  nicely  finished  and  these  find  a  ready 
market. 

The  Playerphone  Talking  Machine  Co.  has  just 
opened  offices  on  the  sixteenth  floor,  having  moved 
from  the  Hartford  Building.  The  company  manu- 
factures the  Playerphone  line  of  machines,  which 
have  been  preciously  described  in  The  World. 
Good  Record  Window. 

A.  T.  Boland,  manager  of  the  Grafonola  Shop, 
14  North  Michigan  avenue,  has  had  a  display  in 


the  north  window  for  the  past  two  weeks  which 
has  been  productive  of  excellent  results  in  the  sales 
of  popular  records.  As  will  be  seen  by  the  ac- 
companying illustration,  photographs  of  entertain- 
ers making  Columbia  records  are  connected  by 
streamers  with  the  records  themselves  in  the  from 
of  the  window. 

There  are  photographs  of  Irene  Franklin,  Frank 
Tinney,  Bert  Williams,  Ray  Atwell,  Al  Jolson, 


Attractive  Columbia  Window. 

Chauncey  Olcott,  Raymond  Hitchcock,  Weber  and 
Field  and  Margaret  Farrell.  In  the  center  of  the 
group  is  a  picture  of  "Cohen"  cut  from  a  theatrical 
poster,  and  this  is  connected  with  a  Cohen  record 
by  Joe  Heiman  &  Co.  The  beauty  of  the  trim  is 
that,  while  it  is  exceedingly  effective,  it  is  very 
inexpensive.  In  fact,  Mr.  Boland  himself  con- 
structed most  of  the  properties,  including  the  lattice 
work  and  the  pedestals  supporting  the  electric 
globes.    It  simply  shows  what  a  little  ingenuity  and 


a  little  interest  in  the  window  display  proposition 
can  accomplish,  and  Mr.  Boland's  trim  is  especially 
worthy  of  attention  because  it  can  be  reproduced 
by  dealers  in  small  towns  with  the  facilities  they 
have  -at  hand.  Outside  of  the  lattice,  the  lumber 
for  the  posts  and  the  cheese  cloth  used  in  covering 
them,  the  only  outlay  was  for  the  service  of  a  sign 
painter  in  producing  the  legend  above  the  display. 
Installs  Columbia  Department. 

The  Humboldt  Furniture  Co.,  of  2412  North 
avenue,  one  of  the  largest  concerns  outside  of  the 
loop,  has  just  added  a  Columbia  department  and 
has  fitted  up  handsome  quarters  on  the  first  floor 
of  the  building,  with  three  demonstration  booths. 
The  size  of  its  contract  indicates  that  it  is  going 
after  the  talking  machine  business  aggressively. 
"No  Records  on  Approval." 

A.  B.  Miller,  Columbia  and  Victor  talking  ma- 
chine dealer  at  1124  Sixty-third  street,  has  adopted 
a  rigid  "no-records-on-approval"  policy,  which  he 
says  is  working  out  in  terms  of  -  increased  record 
business.  In  each  of  his  demonstration  rooms 
appears  a  placard  bearing  these  statements : 

"No  records  on  approval. 

"No  records  exchanged. 

"Therefore  we  can  and  do  guarantee  all  records." 

"After  considerable  hesitation  I  adopted  this 
plan  last  August,"  said  Mr.  Miller.  "Some  of  my 
friends  in  the  trade  and  many  of  my  customers 
said  that  I  could  not  get  by  with  it,  but  it  has 
proven  a  success.  As  a  matter  of  fact,  all  of  my 
best  customers  saw  the  point  at  once  after  I  had 
shown  them  that  it  was  in  the  protection  of  their 
own  interests.  I  have  actually  got  a  number  of 
new  customers,  who  have  come  to  my  store  simply 
because  of  the  assurance  that  they  will  get  perfect 
records.  The  day  before  Christmas  I  sold  $180 
worth  of  records,  and  not  one  of  them  came  back. 
The  fact  that  my  record  business  has  been  much 
larger  since  the  adoption  of  this  policy  than  it  has 
ever  been  before  proves  its  practicability.  Ma- 
chines from  $50  to  $100  are  sold  strictly  on  a  ten- 
(Continui'd  on  page  64.) 


Model  ISO 
A  Popular  Vitanola  Style. 


VITANOLA— 

The  Highest  Grade 
Talking  Machine  on  the  Market 
for  the  Money 

You  can  travel  from  Coast  to  Coast  and  you 
will  no':  find — at  anywhere  near  the  price — any 
machine  equal  to  it  in  tone,  design,  construction  or 
finish. 

And  as  for  the  price!  Just  write  us  and  get  a 
pleasant  surprise. 

We  build  special  cabinet  machines  in  quantities 
under  your  own  name  and  according  to  your  own 
specifications. 


\ 


WE  ARE  SUPPLYING  SOME  OF  THE  BIGGEST  PEOPLE   IN  THE 

COUNTRY.    WHY  NOT  YOU? 


Capacity — 500  Machines  Per  Day. 

VITANOLA 

TALKING  MACHINE  COMPANY 
17  N.  Wabash  Avenue 
CHICAGO 


64 


THE  TALKING  MACHINE  WORLD. 


No  more  lifting  the  cover  with  care  to  avoid  falling  as  we  have  solved 
the  problem  of  eliminating  the  weight  and  balancing  it  at  the  same  time. 

Our  phenomenal  growth  proves  our  claims  conclusively. 


Read  what  one  of  our  many  satisfied  customers  says  about  our  Support,  then  let  us  satisfy  you. 


December  6,  1915. 


Sectional  View  Showing  How  It  Operates 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO., 
144  South  Wabash  Ave.,  Chicago,  III. 

Gentlemen:  I  consider  that  the  Empire  Talking  Machine  Co.  was  especially  fortunate  in  being  able  to  present  their  new 
Model  B  machine  to  the  trade  with  your  Cover  Support  and  Balance  as  regular  equipment,  and,  in  my  opinion,  this  is  one  of 
our  best  features,  and  one  that  the  dealers  can  use  to  advantage,  because  the  buyer  will  be  quick  to  appreciate  its  many  advan- 
tages as  compared  with  the  old  style  cover  support.  With  your  support  the  cover  can  be  raised  or  lowered  with  one  hand, 
something  that  is  necessary  when  holding  records,  and  the  weight  of  the  cover  is  entirely  eliminated.  With  all  these  advan- 
tages your  device  is  so  simple  that  there  is  no  chance  for  it  to  get  out  of  order,  no  matter  how  long  or  how  often  it  may  be  used. 

We  are  enclosing  herewith  our  additional  order  for  12,000  sets  of  your  cover  supports  and  trust  same  will  have  your  usuai 
prompt  attention. 

Wishing  you  the  continued  success  which  you  deserve,  and  assuring  you  that  we  appreciate  the  manner  in  which  you  have 
handled  our  orders,  I  am  Yours  verv  truly, 

JOHN  H.  STEINMETZ,  President,  Empire  Talking  Machine  Co. 


Models   will    be   sent   to   interested   manufacturers.      Write  today 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO. 


144  S.  Wabash  Avenue,  CHICAGO 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  63). 


month  basis.  There  is  a  little  wider  leverage  on 
the  higher  priced  machines,  but  I  will  not  sell  a 
$150  machine  on  \es±  than  $12.50  a  month,  and  I 
insist  on  at  least  $15  a  month  on  a  $200  machine. 
I  will  not  sell  even  the  cheapest  machines  at  less 
than  $5  a  month.  It  may  seem  a  little  difficult  for 
a  dealer  to  always  insist  on  these  terms,  but  it 
pays  in  the  long  run  and  eliminates  much  worry 
and  uncertainty." 

Tungs-Tone  Needle  Soon  Here. 

One  large  Victor  distributing  house  made  the 
statement  that  the  long-expected  Tungs-tone  needle 
would  be  delivered  in  fairly  large  quantities  by  the 
middle  of  the  month. 

Following  the  advertising  by  the  Victor  Co.  of 
this  new  needle,  there  have  been  dozens  of  calls 
received  daily  by  the  downtown  retailers,  and 
every  one  is  anxious  to  secure  a  supply.  It  is  said 
that  the  machines  at  the  Victor  factory  which  have 
been  turning  out  this  product  have  until  recently 
been  limited  in  number,  but  are  now  so  greatly 
augmented  as  to  increase  the  output  sufficiently  to 
make  generous  initial  shipments. 

Kimball  Department  to  Move. 

On  March  15  the  talking  machine  department  of 
the  W.  W.  Kimball  Co.  will  move  to  the  first  floor 
of  the  new  building,  and  there  will  occupy  tem- 
porary quarters  consisting  of  eight  private  demon- 
stration booths  and  two  large  display  rooms.  When 
the  south  half  of  the  new  building  is  completed 
the  department  will  be  moved  into  it  and  will  prob- 


ably occupy  a  portion  of  the  ground  floor  on  the 
Wabash  avenue  side.  Manager  T.  J.  Cullen  re- 
ports that  business  is  keeping  up  very  nicely,  with 
all  classes  of  machines  selling  in  a  proportionate 
degree. 

Prepares  for  Holiday  Trade. 

P.  J.  Boiler,  of  the  Boiler  Piano  Co.,  2168  Mil- 
waukee avenue,  is  a  believer  in  preparedness.  Like 
numerous  other  dealers  during  the  last  holiday 
season,  he  was  much  disappointed  by  failures  in 
the  delivery  of  goods,  and  lost  a  number  of  sales. 
This  year  he  is  preparing  for  anything,  and  so  has 
erected  a  special  storeroom  at  the  rear  of  his  prem- 
ises, in  which  he  is  collecting  a  stock  of  machines. 
Mr.  Boiler  said  to  The  World:  "I  am  taking  no 
chances  and  am  building  this  little  warehouse, 
which  I  am  making  42  feet  long  and  22  feet  wide. 
I  hope  to  have  $10,000  worth  of  goods  stored  by 
the  first  day  of  May,  and  then  I  know  I  will  be  in 
fair  shape  for  spring;  but  my  July  orders  of  last 
year  have  not  yet  been  filled,  so  on  second  thought 
I  do  not  know  as  I  am  a  bit  too  early." 

Marie  Kaiser  at  Edison  Shop. 

Miss  Marie  Kaiser  is  to  make  her  appearance  at 
the  Edison  Shop  in  a  tone  re-creation  test  dur- 
ing the  week  of  March  13-20. 

Miss  Kaiser  is  a  soprano  of  exceptionally  charm- 
ing voice  and  has  made  a  rapid  rise  to  the  very 
first  class  of  sopranos  in  this  country.  Miss  Kaiser 
has  already  made  two  records  for  the  Edison. 
Thev  are  "Italian  Street  Song"  and  "Poor  Wan- 


Most 
Com- 
plete 


Stock  in 

the 
United 
States 


Promptest  Deliveries     Best  Service     Heartiest  Co-operation 

Address  the 

PATHE  PATHEPHONE  COMPANY 

17  N.  Wabash  Avenue,  CHICAGO 


dering  One."  She  will  sing  on  the  evening  of  March 
16  at  the  warerooms  of  the  Haddorff  Piano  Co.  at 
Rockford,  111.,  and  on  Tuesday,  March  14,  she 
will  sing  at  the  establishment  of  R.  K.  Kiep,  Joliet, 
111. 

C.  E.  Goodwin,  manager  of  the  Phonograph  Co., 
returned  last  week  from  an  overnight  visit  at 
Detroit,  Mich.,  where  Miss  Christine  Miller  was 
heard  in  a  tone  re-creation  test  in  the  ballroom  of 
the  Hotel  Pontchartrain.  Miss  Miller  sang  under 
the  auspices  of  the  Edison  Shop. 

Wurlitzer  Stocks  in  Good  Condition. 

Assistant  Manager  Noble,  of  the  wholesale  talk- 
ing machine  department  of  the  Rudolph  Wurlitzer 
Co.,  says  that  there  has  been  a  remarkable  im- 
provement in  receipts  of  machines  from  the  Victor 
factories  at  Camden  and  that  large  shipments  of 
all  styles  have  been  received  recently.  This  applies, 
according  to  Mr.  Noble,  even  to  the  special  finishes 
and  styles. 

"There  seems  to  be  no  let-up  in  business,"  said 
Mr.  Noble.  "The  month  of  February  was  much 
better  than  February  of  last  year,  and  the  demand 
has  increased  proportionately.  Very  fortunately 
our  supplies  are  improving  right  along,  and  there 
is  every  indication  that  our  stocks  ere  long  will  be 
nearer  completeness  than  they  have  been  for  a 
long  time." 

Six  Best  Sellers. 

The  six  best  Columbia  records  of  the  month  are 
reported  as  follows:  "We'll  Build  a  Little  Home 
ir  the  U.  S.  A."  and  "The  Good  Old  Days  Back 
Home;"  "The  Old  Folks  at  Home"  and  "My  Old 
Kentucky  Home;"  "Memories"  and  "My  Mother's 
Rosary;"  "Waters  of  Venice"  and  "Bridal 
Blushes;"  "Casey's  Description  of  His  Fight"  and 
"Casey  Takes  the  Census;"  and  "A  Little  Bit  of 
Heaven"  and  "Where  the  River  Shannon  Flows." 

"M-o-t-h-e-r"  remains  the  big  seller  in  the  Victor 
popular  list,  with  "Wedding  of  the  Sunshine  and 
the  Rose"  on  the  reverse  side.  Other  leaders  are 
gems  from  "Chin-Chin"  and  selections  from  "Maid 
ir  America;"  "Go  to  Sleep,  My  Dusky  Baby"  and 
"Rocking  Time:"  "Stop,  Look  and  Listen"  (medley 
fox-trot)  and  "When  Old  Bill  Bailey  Plays  the 
Ukulele."  The  big  sellers  in  the  Red  Seal  list  are 
"Somewhere  a  Voice  Is  Calling,"  sung  by  John 
McCormack,  and  "Treue  Liebe,"  sung  by  Alma 
Gluck  and  Paul  Reimers. 

The  six  best  sellers  in  the  Edison  list  the  past 


If  you  can't  get  the 
talking  machine  repair  parts 

you  want,  try — 

CHARLES  BRYAN 

25  W.  LAKE  STREET  CHICAGO 

Expert  repairiiuj  lor  the  trade  a  specialty 


 THE  TALKING  MACHINE  WORLD.  65 

FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  64). 


month  have  been  "Back  Home  in  Tennessee"  and 
"M-o-t-h-e-r;"  "Bridal  Blushes  Waltz"  and  Lake 
of  the  Woods  Waltz ;"  "Andante  Pastorale,"  from 
"Souvenir  des  Alpes,"  and  "Berceuse-Jocelyn ;"  "O 
du  mein  holder  Abenstern"  and  "Bonnie  Sweet 
Bessie";  "When  Irish  Eyes  Are  Smiling"  and 
"Where  the  River  Shannon  Flows." 

The  six  best  Pathe  sellers  the  past  month  have 
been  "Celeste  Aida"  from  "Aida"  and  hymn,  "Song 
of  Triumph;"  "Thais  Meditation"  and  "Serenade 
Pechotsch;"  "The  Chevy  Chase"  (fox-trot)  and 
"American  Greeting  March ;"  "Brown  October  Ale" 
and  "Oh  See  the  Little  Lambkins  Play,"  from 
"Robin  Hood ;"  "Mazurka  'Chopin' "  and  "Petite 
Valse  'Hollmann';"  "A  Little  Bit  of  Heaven"  and 
"Mighty  Lak  a  Rose." 

Now  Chicago  Talking   Machine  Co. 

The  Talking  Machine  Co.  of  Chicago,  the  well- 
known  Victor  distributer,  has  filed  notice  with  the 
Secretary  of  State  of  Illinois  for  the  change  of 
name  to  the  Chicago  Talking  Machine  Co.  This 
has  been  done  simply  in  order  to  identify  the  com- 
pany more  completely  with  the  city  in  which  it  is 
located.  The  Talking  Machine  Co.  boasts  the  dis- 
tinction of  being  the  oldest  talking  machine  concern 
in  Chicago  and  one  of  the  oldest  in  the  United 
States.  The  change,  of  course,  is  only  one  of 
name,  as  the  organization  is  exactly  the  same  as  in 
the  past.  Furthermore,  many  dealers  have  al- 
ways referred  to  the  house  as  the  Chicago  Talking 
Machine  Co.,  so  the  change  in  name  simply  con- 
forms ta  what  has  become  a  quite  established  usage 
in  the  trade. 

R.  J.  Keith,  of  the  Chicago  Talking  Machine  Co., 
in  speaking  of  the  February  business  said  that  it 
was  very  satisfactory  and  that  it  showed  a  very 
large  increase  over  the  same  month  of  last  year. 
Of  course,  the  machine  shortage  still  exists,  not- 
withstanding the  fact  that  shipments  from  the  fac- 
tory are  greatly  in  advance  of  the  corresponding 
period  of  last  year  and  are  coming  forward  in 
increasing  quantities  now.  The  principal  difficulty 
at  present  is  to  get  machines  in  golden  oak,  while 
the  word  from  the  factory  is  to  the  effect  that  this 
condition  will  be  rectified  in  the  near  future.  Feb- 
ruary was  an  exceptionally  big  record  month  and 
the  company  is  continually  receiving  letters  from 
dealers  expressing  their  appreciation  of  the  con- 
structive work  of  the  Chicago  Talking  Machine 
Co.  and  co-operating  with  them  in  the  systemiza- 
tion  of  the  record  business. 

Distinguished  Visitors. 

Louis  F.  Geissler,  general  manager  of  the  Vic- 
tor Talking  Machine  Co.,  was  a  recent  visitor  to 
Chicago.  He  was  accompanied  by  his  bride  and 
was  on  a  trip  to  some  of  the  larger  Middle  West- 
ern centers. 

Walter  Stahls,  comptroller  of  the  Victor  Co., 
and  Mrs.  Stahls  were  visitors. 

Represent  "Perfectrola"  in  Chicago. 

S.  M.  Bisbee  and  Walter  Kirchwehn  have  se- 
cured the  Chicago  agency  of  the  Perfectrola  talk- 
ing machine,  of  Milwaukee,  and  have  established 
offices  at  160  North  Fifth  avenue,  where  they  have 
on  display  a  complete  line  of  that  make  of  ma- 
chines.   Mr.  Bisbee  was  formerly  connected  with 


the  O'Neill-James  Co.,  and  Mr.  Kirchwehn  is  a 
man  of  long  experience  in  the  trade. 

Bright  Sayings  of  Adults. 
Riding  home  I  lamps  an  ad  of  a  phonograph 
company,  which  inspires  me  to  say  to  a  pussonal 
friend  of  mine :    "All  these  big  singers  are  making 
a  killing  warbling  for  record  manufacturers." 

"Yep,"  says  p.  f.,  j.  1.  t.,  "it's  their  grand  opera- 
tune-ity." 

Stewart  Phonograph  Co.  Busy. 
The  Stewart  Phonograph  Co.  has  received  a 
tremendous  volume  of  orders  following  the  an- 
nouncement of  its  $5  phonograph,  published  a 
couple  of  weeks  ago.  Orders  have  been  received 
from  every  corner  of  the  United  States  and  many 
from  foreign  shores,  with  the  result  that  the  com- 
pany's big  plant  at  Wells  street  and  the  river  is 
throbbing  with  activity.  The  pressure  of  the  busi- 
ness has  put  a  great  strain  upon  the  factory  out- 
put, but  by  the  use  of  an  increased  force  and  over- 
time work  shipments  are  being  made  quite 
promptly.  The  popularity  of  the  instrument  has 
already  exceeded  the  fondest  hopes  of  its  pro- 
moter, and  the  prediction  is  freely  made  that  the 
company  has  now  in  sight  enough  work  for  at 
least  two  years  to  come. 

Wade  &  Wade  Activity. 
Wade  &  Wade,  of  this  city,  are  receiving  many 
expressions  of  satisfaction  from  their  trade  re- 
garding their  new  No.  1  fiber  needle  cutter,  which 
has  several  new  features  increasing  its  efficiency, 
among  which  is  the  fact  that  the  blades  work 
parallel  to  each  other.  Both  the  No.  1  cutter, 
which  retails  as  heretofore  at  $1.50,  and  No.  2, 
retailing  at  $2,  are  experiencing  a  demand  that 
keeps  the  Wade  factory  rushed  to  the  utmost. 
Lorophone  Offices  Established. 
A.  C.  Appleton,  sales  manager  of  the  Lorimer- 
Hicks  Manufacturing  Co.,  of  Troy,  O.,  was  in 
Chicago  recently,  and  while  here  made  arrange- 
ments whereby  the  Lorophone  Talking  Machine 
Co.  will  introduce  the  company's  product  in  four 
States  of  the  Middle  West.  In  all  probability  they 
will  be  Illinois,  Wisconsin,  Michigan  and  Minne- 
sota. The  office  of  the  company  will  be  in  the 
State  building  at  the  corner  of  Randolph  street 
and  Fifth  avenue.  The  Lorophone  is  at  present 
being  produced  in  four  different  models,  which 
have  many  distinctive  features. 

Novel  Demonstration  Device. 
The  Chicago  Hinged  Cover  Support  &  Balance 
Co.  is  distributing,  in  response  to  many  hundreds 
of  inquiries  for  information,  a  novel  device  of  the 
shadowgraph  variety  in  the  form  of  a  mailing  card. 
It  shows  just  how  the  Chicago  hinged  cover  sup- 
port and  balance  operates  and  illustrates  the 
changed  positions  of  the  lever  and  the  tension  of 
the  spring  when  a  talking  machine  top  is  raised  or 
lowered.  A  number  of  additional  manufacturers 
have  included  the  Chicago  hinged  cover  support  in 
the  specifications  of  their  instruments  during  the 
past  thirty  days,  and  piano  bench  manufacturers 
are  also  planning  to  use  the  device. 

New  Quarters  for  Pathe  Pathephone  Co. 
Following  its  recent  large  increase  in  capitaliza- 
(Continued  on  page  66.) 


WADE 
FIBRE  NEEDLE 
CUTTERS 


Be  sure  you  get 

THE  WADE 

Our  absolute  guarantee  with  every 
Cutter  made 

RETAIL  PRICES: 
No.  1,$  1.50;  No.  2,  $2.00 


The  blades  in  the  Wade  Cutters  are 
made  from  the  best  tool  steel,  scientifically 
hardened  and  properly  ground.  With  or- 
dinary use  they  should  last  indefinitely 
without  sharpening. 

The  Wade  embodies  the  right  principle 
worked  out  through  long  experience.  It 
is  simple,  durable  and  accurate.  It  trims 
the  needle  at  the  proper  angle  to  get  the 
best  results. 

The  Wade  is  the  most  economical  Cut- 
ter. It  has  a  self-acting  stop,  which  pre- 
vents waste  and  enables  one  to  get  from  12 
to  15  perfect  playing  points  from  one  Fibre 
Needle.  No.  2  has  a  double  action  making 
it  especially  easy  to  operate  and  affording 
the  most  powerful  cut  of  any  tool  made. 

Our  service  is  unsurpassed,  a  trial  will 
convince  you  that  we  can  please  and 
satisfy  you. 

Write  for  samples  and  discounts  at  once. 


A  Trial  is  all  we  ask 


WADE  &  WADE 

3807  LAKE  PARK  AVE. 
CHICAGO,  ILL. 



The  "OROTUND"  SOUND-BOX 


Equipment  furnished  to  play  any  disc  record,  on  the  popular  machines. 

The  "Orotund"  has  more  exclusive  features  than  any  other  sound-box  and  superior  results  are 
obtained. 

Our  claims  are:  Positively  reducing  the  scratch,  metallic,  hard,  thin,  nasal  tones  and  producing 
rich,  mellow,  smooth  music.  ; 

Samples  to  Dealers — No.  1.  "Orotund"  only  for  lateral  cut  records  $2.50 

No.  2  or  No.  3.  "Orotund"  with  jewel  and  elbow  for  hill  and  dale  records  $3.50 

Important — Please  mention  the  make  of  records  and  the  machine  on  which  you  wish  to  use  the 
outfit. 

Attractive  discounts  in  quantities. 

Combination  Attachment  Co., 

Vlichigan  Ave. 

Chicago 

— ^ — ^ ^ — vixuim 


66 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  65). 


tion  and  general  expansion,  the  Pathe  Pathephone 
Co.  is  now  removing  to  larger  quarters  and  has 
taken  over  3,000  square  feet  on  the  fifth  floor  of 
the  same  building  in  which  it  has  been  located  at 
17  North  Wabash  avenue.  The  new  space  is  being 
ideally  arranged,  both  as  a  distributer's  office  and 
retail  salesrooms.  In  addition  to  the  general  of- 
fices, record  stockrooms,  etc.,  there  is  a  large  re- 
ception room,  where  the  entire  Pathe  line  is  placed 
or.  display,  the  concert  hall  and  four  individual 
demonstration  booths.  All  of  these  are  being 
tastefully  decorated  and  very  comfortably  fur- 
nished, so  that  the  Pathephone  Co.  is  now  equipped 
to  serve  with  equal  comfort  either  its  retail 
patrons  or  its  dealers. 

Office  Manager  Frank  Tooley  has  instituted  an 
entirely  new  office  system,  which  makes  for  im- 
proved facilities  for  handling  wholesale  orders 
and  for  shipments  that  involve  the  minimum  of 
delay.  In  conjunction  with  General  Manager  R.  E. 
Rundell,  Mr.  Tooley  is  also  arranging  for  a  largely 
increased  stock  of  records.  The  company  has  also 
perfected  a  new  selling  scheme  which  is  said  to  be 
entirely  new  and  remarkably  effective.  The  com- 
pany is  affording  its  dealers  supplementary  service, 
which  unfortunately  cannot  be  explained  here. 

"The  month  of  February  was  the  best  wholesale 
month  in  our  history,"  said  Mr.  Rundell  to  The 
World.  "This  is  due  in  part  to  our  ability  to 
furnish  dealers  with  the  records  which  they  order, 
and  this  department  has  been  vastly  improved.  A 
number  of  good  local  agencies  have  been  arranged 
by  our  city  salesman,  Edward  Bristol.  Perhaps 
one  of  the  latest  of  our  out-of-town  dealers  is  the 
firm  of  Clemenn  &  Salzman,  of  Rock  Island,  111." 
Personals  and  Visitors. 

Edward  Rice,  of  the  Schiller  Piano  Co.,  of 
Davenport,  la.,  was  in  the  city  last  week,  accom- 
panied by  his  wife.  They  have  just  returned  from 
a  month's  trip  to  the  South,  a  feature  of  which 
was  a  delightful  journey  along  the  Florida  coast 
in  a  fine  yacht  owned  by  Chicago  friends. 

Miss  Douglas,  formerly  of  the  talking  machine 
department  of  Marshall  Field  &  Co.,  is  now  with 
the  P.  A.  Starck  Piano  Co. 

Miss  Kiley,  for  some  years  with  the  Siegel  & 
Cooper  talking  machine  department,  has  accepted 
a  position  with  the  new  Sonora  store  on  Jackson 
Boulevard. 

H.  B.  Levy,  Vocation  representative  of  the 
Aeolian  Co.,  who  makes  his  headquarters  in 
Chicago,  has  been  on  a  number  of  short  trips 
through  neighboring  States,  and  in  all  of  them  was 
met  with  a  very  encouraging  reception. 

F.  L.  Bernard,  of  Springfield,  111. ;  H.  G.  Kramer, 
Crown  Point,  Ind.,  and  E.  A.  Vaughan,  Princeton, 
111.,  were  recent  visitors  to  Chicago.  The  last- 
named  gentleman  recently  conducted  a  campaign  in 
the  public  schools  of  Princeton  and  sold  three 
good-sized  machines  in  the  lower  grades.  He  is 
planning  next  to  equip  the  high  schools. 


Mr.  Schoonmacher,  the  new  manager  of  the  talk- 
ing machine  department  of  the  Herzfeld-Phillipson 
Co.,  of  Milwaukee,  was  in  Chicago  a  few  days  ago. 

Henry  Linnig,  of  Linnig  Bros.,  Peru,  111.,  and 
Orison  Young,  Grand  Forks,  N.  D.,  were  two  visit- 
ing dealers  this  month. 

H.  W.  Main,  manager  of  the  talking  machine 
department  of  Locke  &  Kuhl,  Peoria,  111.,  was  in 
Chicago  for  a  few  days  recently. 

Arthur  D.  Geissler,  of  the  New  York  Talking 
Machine  Co.  and  the  Chicago  Talking  Machine 
Co.,  spent  a  week  in  Chicago  and  returned  to  New 
York  with  Mrs.  Geissler,  who  had  been  spending 
some  time  with  relatives  here. 

Robert  B.  Gregory,  president  of  Lyon  &  Healy, 
is  at  Bellaire  Heights,  Fla. 

George  Joosten,  of  Jansen  &  Joosten,  Peoria, 
111.,  and  A.  H.  Renier,  of  La  Crosse,  Wis.,  were 
recent  visiting  dealers. 

J.  G.  Corley,  Richmond,  Va. ;  E.  W.  Hanson, 
Oelwein,  la. ;  J.  W.  Sturgis,  Hugo,  Okla. ;  W.  H. 
Sweetland,  Otsego,  Mich. ;  W.  H.  Aton,  Baraboo, 
Wis. ;  F.  R.  Willey,  Shelby,  111. ;  A.  V.  Lyle,  Beloit, 
Wis.,  and  E.  G.  Olson,  Wichita,  Kan.,  were  recent 
visiting  dealers  to  the  local  trade. 

Julius  Friedrich,  Jr.,  of  the  Friedrich  Music 
House,  of  Grand  Rapids,  Mich.,  was  in  the  city 
recently  and  visited  the  leading  talking  machine 
stores  and  departments  with  a  view  of  getting 
ideas  for  extensive  improvements  to  be  made  in 
their  talking  machine  department.  It  is  to  be 
moved  from  the  third  floor  to  the  ground  floor 
and  eight  handsome  demonstration  booths  built. 

Leonard  Bros.,  furniture  dealers  of  Rantoole, 
III.,  have  qualified  as  Victor  dealers. 

W.  T.  Duker,  proprietor  of  a  large  department 
store  at  Quincy,  111.,  was  in  the  city  recently  visit- 
ing his  daughter,  who  is  attending  the  Anne  Mor- 
gan School  of  Expression  here.  Mr.  Duker  in- 
stalled a  Victor  department  in  October  and  a  few 
weeks  ago  bought  the  entire  Victor  stock  of  the 
Ware-Weyland  Co.,  of  the  same  city. 

Word  has  been  received  in  Chicago  to  the  effect 
that  Don  Preston,  manager  of  the  M.  S.  Donald- 
son department  store  at  Minneapolis,  is  the  father 
of  a  fine  girl  who  is  already  giving  evidence  of 
marked  musical  proclivities.  Prior  to  assuming 
his  present  position  Mr.  Preston  traveled  for  the 
Chicago  Talking  Machine  Co. 

West  &  Neuhaus,  dealers  in  electrical  goods  at 
125  West  Madison  street,  have  added  a  Columbia 
department,  which  is  in  charge  of  E.  W.  Rich- 
ards, formerly  of  the  sales  force  of  the  Grafonola 
Shop  on  Michigan  avenue. 

The  Magniphone  Now  on  Market. 

A.  L.  Eaton,  of  the  American  Can  Co.,  announces 
that  his  concern  is  now  placing  upon  the  market 
the  company's  all-metal  machine,  which  is  known  as 
the  "Magniphone." 

Knabe-Crystola  on  Display. 

Al  Bruckner  has  opened  a  salesroom  and  office 


on  the  eleventh  floor  of  the  Republic  Building, 
where  he  is  now  promoting  the  Knabe-Crystola 
machine.  Mr.  Bruckner  has  had  wide  experience 
in  advertising  and  sales  promotion. 

Buys  Music  Store. 

George  P.  Cheatle,  the  well-known  representative 
for  the  Chicago  Talking  Machine  Co.,  has,  with  his 
father  and  brother,  purchased  the  Bernard  Music 
House  at  Springfield,  111.,  and  it  will  be  known  in 
the  future  as  the  "Music  Shop."  Mr.  Cheatle  will 
have  a  third  interest  in  the  business  and  will  give 
the  others,  who  will  be  actively  in  charge,  the  ben- 
efit of  his  experience  in  the  talking  machine  busi- 
ness, but  will  devote  his  time  to  the  interests  of  the 
Chicago  Talking  Machine  Co.,  as  in  the  past.  Pi- 
anos and  sheet  music  will  be  handled  in  addition  to 
Victor  talking  machines  and  records. 

Complete  Stock  of  Repairs. 

Charles  Bryan,  of  25  West  Lake  street,  has  built 
up  an  unusually  large  business  on  talking  machine 
repair  parts  of  all  kinds,  and  is  scoring  handsome 
increases  from  month  to  month  on  account  of  the 
excellent  service  he  is  able  to  give  his  trade.  Not 
only  is  he  able  to  furnish  parts  for  all  the  estab- 
lished present  machines,  but  has  frequent  inquiries 
for  parts  of  the  old  Talkophone,  Hawthorne-Sheble, 
Zonophone  and  other  machines. 


ENTER  THE  "MUSICTROLA." 


Name  Adopted  for  New  Talking  Machine  Man- 
ufactured by  Passow  &  Sons  and  Which  is 
Meeting  with  Marked  Success. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  8. — Passow  &  Sons,  of  832- 
842  West  Madison  street,  Chicago,  have  adopted 
the  name  "Musictrola"  for  the  new  talking  ma- 
chine which  they  placed  on  the  market  last  month. 
They  now  have  ample  stocks  of  the  various  mod- 
els and  have  large  quantities  coming  through  their 
extensive  factory.  They  are,  therefore,  able  to  fill 
all  orders  promptly.  They  have  already  established 
a  number  of  desirable  dealers  and  are  receiving 
particular  recognition  of  the  merit  of  the  "Music- 
trola" in  the  number  of  repeat  orders  which  they 
are  constantly  receiving.  Passow  &  Sons'  methods 
are  wrorthy  of  admiration,  as  they  are  only  placing 
their  line  with  responsible  dealers  and  under  con- 
ditions calculated  to  secure  them  adequate  and 
high-grade  representation.  Moreover,  they  are  en- 
deavoring to  conduct  their  business  in  line  with 
the  best  traditions  of  the  talking  machine  trade. 
The  line  at  present  consists  of  three  attractive 
styles  of  cabinet  machines,  retailing  at  $75,  $100 
and  $150,  and  are  distinctive  because  of  the  excel- 
lence of  the  cases,  the  result  of  forty-five  years  of 
experience  in  producing  cabinet  work  of  the  high- 
est quality.  The  machines  are  all  equipped  for 
playing  any  disc  record,  have  an  excellent  motor, 
efficient  tone  regulator  and  other  desirable  features. 


A  DEALER  WRITES  A  LETTER— 

"MR.  JOHN  H.  STEINMETZ. 
Pres.  EMPIRE  TALKING  MACHINE  CO..  Chicago.  111. 
Dear  Mr.  Steinraetz: 

The  Empire  has  arrived! — What  impression  did  it  make  on  me.  and  what  is  my  opinion? 

In  all  my  writings  to  you,  I  have  been  'outspoken,'  no  'flowery'  talk.    So  I  will  tell  you  frankly,  also,  in  this  case 

After  giving  the  machine  several  tests  and  the  minutest  examination,  I  have  found  the  following: 

That  the  Empire  Talking  Machine  is  ahead  of  ANY  OTHER  machine  on  the  market; 

That  its  manipulation  is  more  convenient  and  easier  than  any; 

That  it  plays  all  records  equally  well; 

That  the  spring-balanced  cover  is  a  great  advantage; 

That  the  Tone-modifier  is  simply  great  and  much  appreciated  by  all  that  saw  it  demonstrated; 
That  the  appearance  of  the  Empire  S100  model  is,  at  least,  equal  to  that  of  most  S150  models; 
That  there  should  be  the  greatest  of  success  in  store,  in  the  very  near  future,  for  the  Empire; 

That  I  will  knuckle  down  and  push  and  pull  and  lift  and  w-ork  and  use  every  legitimate  effort  for  the  success  of  the  Empire, 
its  head  and  sub-promoters  and  distributors  (may  I  include  myself?). 

The  500  circulars,  with  address,  have  arrived  and  have  started  w-ork  for  the  Empire  at  once.  What  the  result  will  be  and 
how  soon  will  only  be  seen  in  the  future.  Will  also  start  the  advertising  in  local  papers  now,  and  otherwise  do  all  I  can  to 
further  the  distribution.  Yours  vers-  truly." 

(NAME  UPON  APPLICATION) 

Fo;  complete  information  concerning  the  Empire  line,  catalog  and 
outline   of   our  co-operative  service  for  dealers,    write   us  direct. 


Talking  Machine  Co. 


429  S.  WABASH  AVENUE,  CHICAGO 

JOHN  H.  STEINMETZ,  Pres. 


Model  B— $100. 


THE  TALKING  MACHINE  WORLD. 


67 


Jobbers  of  the  Pathephone 

Secure  the  agency  for  the  best  selling  musical  instrument  manufactured. 
Write  us  concerning  contract.    Largest  Stock.  Best  service. 

E.  E.  TROWER  MUSIC  CO.,  St.  Joseph,  Mo. 


PATHEPHONE  ON  STATE  STREET. 


APPRECIATIVE  OF  SERVICE. 


DOYLE  CO.  FEATURING  TALKERS. 


New  Store  Opens  on    Main   Thoroughfare  in 
Chicago — Furnishings  Cost  Thousands. 


Policy  of   Empire  Talking   Machine  Co.  Wins 
Response  from  Dealers. 


Enterprising    Furniture    House    Carries  Both 
Victrolas  and  Grafonolas. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  6. — The  State  Street  Pathe- 
phone Co.,  on  the  first  of  March  opened  what  is  in 
many  ways  one  of  the  most  remarkable  retail 
stores  in  the  world.  It  is  remarkable  mainly  for 
its  location,  which  is  at  the  northeast  corner  of 
State  and  Monroe  streets,  on  the  first  floor  of  the 
Mentor  Building.  The  space  occupied  measures 
27  feet  on  State  street  and  50  feet  on  Monroe 
street,  and  is  conceded  to  be  one  of  the  choicest 
corners  on  what  is  acknowledged  to  be  the  best 
retail  merchandising  street  in  the  world. 

The  lease  calls  for  an  annual  rental  of  $25,000 
per  year  for  a  term  of  five  years,  or  $125,000  in  all. 
There  are  thirteen  private  demonstration  booths  in 
all,  built  around  a  central  corridor  and  around  a 
mezzanine  balcony.  There  is  also  a  large  reception 
room  immediately  inside  of  the  State  street  en- 
trance. 

Facing  the  entrance  and  parallel  to  it  is  a 
corridor,  which  leads  to  the  main  floor  demonstra- 
tion booths,  and  the  mezzanine  booths  are  located 
immediately  above.  The  cost  of  the  work  runs 
into  several  thousand  dollars,  and  the  furniture 
will  also  cost  a  similar  sum.  The  venture  is  being 
handled  by  Arthur  J.  O'Neill  and  his  two  sons, 
Harry  K.  O'Neill  and  Arthur  D.  O'Neill,  which 
family  has  been  identified  with  the  Pathephone 
since  its  introduction  in  this  country.  The  com- 
pany has  been  incorporated  with  a  capital  stock 
of  $10,000. 

The  number  of  persons  passing  this  point  is  esti- 
mated at  almost  250,000  per  day,  and  the  O'Neills 
believe  that  it  is  just  as  practicable  to  sell  talking 
machines  under  these  conditions  as  it  is  to  sell 
cigars  or  clothing. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  March  7. — One  of  the  phases  of 
the  talking  machine  business  to  which  the  Empire 
Talking  Machine  Co.  has  paid  a  good  share  of 


Reel   Exploiting  the  Empire. 

attention  is  that  of  its  service  to  dealers.  As  a 
part  of  this  co-operation  dealers  are  furnished  with 
cuts,  advertising  matter,  lantern  slides,  etc. 

The  accompanying  illustration  shows  one  of  the 
typical  lantern  slides  which  are  used  by  Empire, 
dealers  through  the  medium  of  the  motion  picture 
show  to  familiarize  their  communities  with  the 
Empire  machine. 

That  the  results  are  being  produced  is  testified 
to  by  a  number  of  dealers  who  have  written  to  Mr. 
Steinmetz,  president  of  the  concern,  voluntarily 
expressing  their  appreciation  of  the  aid  which  they 
have  received. 


(Special  to  The  Talking  Machine  World.) 

Galesburg,  III.,  March  0. — The  Doyle  Furni- 
ture Co.,  at  Main  and  Seminary  streets,  is  fea- 
turing the  Victor  and  Columbia  machines,  and 
recently  used  a  full  page  ad  in  the  local  paper  to 
call  attention  to  the  resourcefulness  of  the  talking 
machine  as  a  means  of  entertainment.  A  full  line 
of  Victor  Victrolas  and  Columbia  Grafonolas  is 
carried  by  this  firm,  and  a  complete  supply  of  the 
records  made  by  both  companies  is  also  in  stock. 
A  s.  ecial  feature  of  the  record  department  of  the 
Doyle  Co.  is  its  mail  order  department,  whereby 
any  record  ordered  is  delivered  to  the  customer, 
through  parcel  post,  within  forty-eight  hours  after 
the  order  is  received.  Every  customer  of  the  store 
is  sent  the  monthly  supplements  of  the  new  rec- 
ords as  tkey  are  issued,  and  by  giving  careful  at- 
tention to  these  details  of  service  it  has  built  up 
an  enviable  trade  in  talking  machines  in  Gales- 
burg and  vicinity. 


Lots  of  folks  pray  for  good  times,  but  forget  to 
ask  for  strength  to  stand  prosperity. 


THE  WORLD  SELLS  ITSELF. 

Greenville,  Ky.,  February  26,  1916. 
Editor  Talking  Machine  World,  New  York. 

Dear  Sir — We  received  yesterday  the  sample 
copy  of  your  journal,  and  our  opinion  is  best  ex- 
pressed in  the  remittance  enclosed  for  a  year's  sub- 
scription. We  have  gone  over  this  number  pretty 
thoroughly  and  with  great  satisfaction,  and  are  an- 
ticipating great  pleasure  and  benefit  from  the  con- 
tinued visits  of  this  excellent  journal.  With  every 
good  wish  for  your  greatest  success,  we  are,  sir, 
Very  truly  yours, 

The  J.  L.  Roark  Estate, 
Orien  L.  Roark,  Manager. . 


P05IT10N  FOR  ) 
VERTICAL  CUT/ 


Whether  yon  are  manofactur-  .  

iog  a  $5.00  or  a  $300.00      JEWEL.  POINT 
phonograph,  we  will  supply 
you  with  the  parts  to  same. 

POSITION  FOR  LATEBA 


Six  (6)  Styles  of  Mot 

READY    FOR  DELIVERY 


Tone-Arms  and  Reproducers 


Our  famous  No.  1,  complete  outfit,  consisting  of  motor  playing  nearly  two  10"  records,  top  regulation,  with  10"  turntable! 
reversible  tone-arm,  with  sun-rayed  diaphragm  sound-box,  at  $2.50,  for  quantity  users. 


Independent  German-American  Talking  Machine  Co.,  Inc., 


56  BLEECKER  ST. 
NEW  YORK 


68 


THE  TALKING  MACHINE  WORLD. 


DEALERS  WANTED 

IN   EVERY  CITY,  TOWN   OR  VILLAGE  TO  SELL  OUR 

HIGH  CLASS 

"MUSICTROLA" 

The  Phonograph  That  Plays 
All  Makes  of  Records  Perfectly 

Has  no  rival  for  Quality  of  Tone,  Durability  of  Motors,  Practi- 
cability of  Construction  and  Beauty  of  Design  and  Finish. 

The  Tone  Regulator  will  play  Loud  or  Soft  Tones  without 
closing  any  doors  or  shutters. 


BIG  PROFITS  AND  DISCOUNTS 
^— TO  DEALERS 


No.  110 

FOR  TONE  QUALITY 
IT  HAS  NO  RIVAL 


No.  110 
List  Price,  $75.00 

SIZES  42    in.    high,    19    in.  wide, 

23  in.  deep,  12  in.  Turntable. 


No.  Ill 
List  Price,  $100.00 

SIZES  44     in.    high,    21    in.  wide, 

24  in.  deep,  12  in.  Turntable. 


No.  114 
List  Price,  $150.00 

SIZES — 48    in.    high,    23    in.  wide, 
25  in.  deep,   12  in.  Turntable. 


MADE  IN  GENUINE  SELECTED  MAHOGANY  or  QUARTER-SAWED  OAK 

WE  GUARANTEE  YOU  that  we  will  refund  every  cent  of  your  money  where  goods  are  received  exactly  as  ordered 
and  represented  but  for  some  reason  they  are  not  fully  satisfactory  to  you,  providing  however,  that  all  goods 
are  returned  to  us  at  Chicago  within  ten  days  in  good  condition,  free  of  all  transportation  and  cartage  charges. 

PASSOW  &  SONS  CHICAGO 


Established  1871 


THE  TALKING  MACHINE  WORLD. 


69 


Looking  back  a  couple  of  years  will  give 
you  the  Columbia  idea.  Looking  ahead 
a  couple  of  months  will  give  it  to  you 
better. 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


WITH  THE  TRADE-IN  PITTSBURGH. 

Talking  Machine  Department  of  Rosenbaum 
Co.  Being  Removed  to  New  Location — H.  H. 
Buck  a  Benedict — C.  F.  Newman  in  Charge 
at  Boggs  &  Buhl — Other  Changes — Trade 
Generally  Active  During  Past  Month. 


(Special  to  The  Talking  Machine  World.) 

Pittsburgh,  Pa.,  March  S. — The  talking  machine 
department  of  the  Rosenbaum  Co.  is  being  re- 
moved from  its  original  location  on  the  ninth 
floor  to  the  third  floor,  where  entirely  new  equip- 
ment has  been  installed.  The  department  is  among 
the  best  in  the  city,  its  home  being  in  the  newest 
and  finest  of  Pittsburgh's  department  stores.  It 
was  established  a  little  less  than  a  year  ago,  when 
the  store  was  completed,  and  has  proven  a  marked 
success.  The  Columbia  line  has  been  carried  ex- 
clusively up  to  the  present  time.  With  the  estab- 
lishment of  the  department  in  its  new  location,  the 
Edison  line  has  been  acquired  and  will  be  featured 
along  with  the  Columbia.  Several  new  additional 
booths  have  been  installed  and  the  new  quarters 
are  being  fitted  up  in  a  very  attractive  manner  and 
along  the  most  up-to-date  lines. 

H.  H.  Buck,  manager  of  the  Rosenbaum  talking 
machine  department,  was  married  on  February  12 
to  Miss  Edith  Abrams,  of  this  city.  Mr.  Buck  is 
well  known  in  the  trade,  having  occupied  an  im- 
portant position  with  the  Columbia  Graphophone 
Co.  for  a  number  of  years  before  taking  charge 
of  the  Rosenbaum  department.  Miss  Abrams  had 
been  associated  with  Mr.  Buck  in  the  department 
since  last  September. 

The  Boggs  &  Buhl  talking  machine  section  is 
now  under  the  direct  supervision  of  C.  Frederic 
Newman,  who  was  recently  appointed  manager  of 
the  piano  department.    Mr.  Newman  reports  an 


excellent  volume  of  business  in  both  Victor  ma- 
chines and  records. 

The  Buehn  Phonograph  Co,  Inc.,  jobbers  of  the 
Edison  talking  machine  in  this  district,  are  now 
well  established  in  their  handsome  new  home  at 
513  Wood  street,  which  was  opened  last  month. 
The  store  is  now  complelely  furnished  in  an  artis- 
tic and  luxurious  manner  throughout.  Mr.  Buehn 
reports  business  very  satisfactory  and  a  good  num- 
ber of  new  Edison  dealers  in  this  territory. 

The  talking  machine  department  of  the 
Schroeder  Piano  Co.  is  doing  a  phenomenal  busi- 
ness, Henry  F.  Schroeder  reports.  In  making  a 
conservative  estimate  of  the  improvement  over  last 
year,  Mr.  Schroeder  states  that  the  sales  of  records 
have  increased  30  per  cent,  and  of  machines  15 
per  cent.  The  Columbia  line  is  handled  exclu- 
sively. 

H.  N.  Rudderow,  manager  of  the  Talking  Ma- 
chine Shop,  Jenkins  Arcade  Building,  reports  busi- 
ness continuing  at  a  fine  level  of  activity.  The 
Talking  Machine  Shop  gives  daily  Victrola  con- 
certs that  have  been  attracting  considerable  at- 
tention. 

George  Hards,  manager  of  the  W.  F.  Frederick 
Piano  Co.'s  talking  machine  department,  states  that 
trade  in  the  Victor  line  has  reached  splendid  pro- 
portions this  month,  and  that  all  the  machines  ob- 
tainable are  being  sold. 

Mrs.  C.  H.  Walrath,  formerly  in  charge  of  the 
offices  of  the  Kaufmann  Bros,  piano  department, 
has  joined  the  talking  machine  section  of  the  "Big 
Store"  as  associate  to  M.  Max.  Mr.  Max,  who 
is  also  Eastern  manager  for  the  Symphony  Player 
Co.,  New  York,  N.  Y.,  has  spent  the  greater  part 
of  the  past  month  here  looking  after  the  large 
volume  of  business  being  handled  by  the  depart- 
ment. 


A  State  charter  of  incorporation  was  granted  at 
Harrisburg  on  March  3  to  F.  C.  Watnpler  &  Son 
Inc.,  dealers  in  Victrolas  and  [ianos  at  510  Wal 
nut  street,  McKeesport,  Pa.  The  capital  stock  is 
stated  at  $25,000.  The  incoiporators  were:  W. 
P.  Wampler,  Harriet  C.  Wampler  and  Natalie 
Schaffer,  all  of  McKeesport. 

The  Columbia  Graphophone  Co.  has  appointed 
W.  D.  Montgomery  as  manager  of  the  sales  force 
in  the  city  and  surrounding  towns.  Mr.  Mont- 
gomery is  a  talking  machine  man  of  considerable 
experience,  having  been  previously  associated  with 
the  Columbia  Co.  in  Pittsburgh  for  about  three 
years. 


CENTURY  CO.'S  NEW  CATALOG. 

The  Century  Cabinet  Co.,  25  West  Forty-fifth 
street,  New  York,  has  just  issued  a  new  catalog 
illustrating  the  popular  models  in  its  extensive 
line  of  phonograph  cabinets.  This  catalog  is 
well  illustrated  and  attractively  arranged,  repre- 
senting the  artistic  character  of  the  cabinet  de- 
signs manufactured  by  this  company. 

During  the  past  few  months  the  Century  Cabi- 
net Co;  has  arranged  to  manufacture  cabinets  for 
some  of  the  leading  talking  machine  manufactur- 
ers in  the  country.  The  company  is  well  equipped 
to  take  care  of  all  of  the  work,  as  it  maintains  a 
very  large  factory  which  is  up  to  date  in  every 
particular.  In  addition  to  carrying  a  standard  set 
of  designs,  the  Century  Cabinet  Co.  will  produce 
any  special  cabinet  designs  which  a  manufacturer 
mav  desire. 


The  G.  A.  White  Piano  Co.,  of  Fairbury,  Neb., 
recently  completed  four  handsome  new  music 
rooms  in  its  store,  which  will  be  used  principally 
for  Victrola  demonstrations. 


Are  You  Prepared 


1[  To  handle  your  1916  Victor  trade  profitably  you  will  need  the  co-operation  of  a 
Victor  jobber  who  specializes  on  solving  the  problems  which  daily  confront  the  Victor 
dealer.    Such  problems  as  stock,  advertising,  turn-over,  etc.,  are  all  included  in  the 

G.  X.  Williams  Service! 

^  This  organization  is  equipped  to  give  Victor  dealers  practical  assistance  in  developing 
their  business  along  sound,  logical  lines. 

^|  A  trial  order  will  convince  you  that  the  word  SERVICE  means  more  to  this  com- 
pany than  any  dictionary  definition. 

Why  not  learn  our  definition? 

G.  T.  WILLIAMS  CO.,  »»  217  Duf field  St.,  Brooklyn,  N.  Y. 


70 


THE  TALKING  MACHINE  WORLD. 


SAVOY— Style  65 

Retails  at  §»65> 

Mahogany,  Highest  Grade  Finish.  Size,  on  Casters, 
48  Inches  High,  22  Inches  Wide,  and  23  Inches  Deep. 
Double  Spring  Wormgear  Motor,  12-Inch  Turntable. 


Biggest  Values  on  the  Market 

s 

A 
V 
O 
Y 


SAVOY— Style  25 

Retails  at  JJ>25 

Mahogany,  Highest  Grade  Finish — Size  18^  Inches 

Wide,  14  Inches  High  and  22  Inches  Deep. 
Double  Spring  Wormgear  Motor,  12-Inch  Turntable. 

Savoy  Gramophones  are  equipped  lo  play  ALL  makes  of  Records  withoui  a 
change  of  sound  box  or  use  of  any  attachment. — Write  for  special  proposition. 


Nanes  Art  Furniture  Co. 


Grand  Street  and  East  River 
::    ::     NEW  YORK     ::  ::: 


EXECUTIVE  BOARD  OF  TALKING  MACHINE  JOBBERS  MEETS. 


Executive  and  Legislative  Committees  of  the 
Convene — Convention    to    Be  H 


National  Association  of  Talking  Machine  Jobbers 
eld  in  Atlantic  City  Early  in  July. 


A  very  busy  and  resultful  meeting  of  the  execu- 
tive and  legislative  committees  of  the  National  As- 
sociation of  Talking  Machine  Jobbers  was  held  on 
Tuesday,  February  15,  at  the  Hotel  Knickerbocker, 
New  York,  with  a  very  satisfactory  attendance  of 
committeemen  and  jobbers  in  general. 

A  meeting  of  the  executive  committee  was  held 
in  the  morning,  at  which  a  number  of  association 
and  general  business  affairs  were  discussed  and  at 
which  a  committee  of  three,  consisting  of  J.  F. 
Bowers  (chairman),  P.  B.  Whitsit  and  C.  F. 
Bruno,  was  appointed  to  attend  the  meeting  of  the 
allied  trades  on  Wednesday  for  the  discussion  of 
the  plan  for  the  formation  of  a  Music  Trade 
Chamber  of  Commerce. 

Another  committee,  consisting  of  J.  N.  Black- 
man,  W.  H.  Reynalds  and  J.  C.  Roush,  was  ap- 
pointed to  visit  the  Victor  Co.  factory  in  Camden 
and  discuss  various  trade  matters  with  the  officials 
of  that  company. 

A  vote  of  thanks  was  tendered  J.  N.  Blackmail 
for  his  prompt  action  in  sending  the  condolences 
of  the  association  to  the  family  of  the  late  Col. 


Edward  Lyman  Bill  at  the  time  of  his  death,  and 
a  committee,  consisting  of  J.  F.  Bowers,  Louis 
Buehn  and  H.  A.  Winkelman,  was  appointed  to 
draw  up  formal  resolutions  of  condolence  and 
regret. 

The  dates  for  the  coming  annual  convention  of 
the  association  were  fixed  as  July  10,  11  and  12, 
at  the  Hotel  Traymore,  Atlantic  City,  a  favorite 
rendezvous  of  the  jobbers.  The  plans  call  for  a 
three-day  convention,  the  first  two  days  being  de- 
voted to  business  sessions  and  the  third  day  to 
educational  work  and  other  pertinent  subjects. 

At  the  afternoon  session  the  legislative  committee 
had  the  floor,  the  committee  consisting  of  Messrs. 
Mickel,  Roush,  Bowers,  Nestor,  Whitsit,  Blackman 
and  Rauth.  The  work  of  the  committee  in  sup- 
port of  the  Stevens  Bill  for  the  maintenance  of 
prices  on  trade-marked  goods  was  highly  com- 
mended, and  arrangements  were  made  for  the  col- 
lection of  the  last  half  of  the  assessment  levied 
upon  association  members  to  carry  on  the  work. 

In  further  support  of  the  Stevens  measure,  the 
legislative  committee  went  to  Washington  in  a 


body  the  latter  part  of  the  week  and  spent  Friday 
and  Saturday  in  the  National  Capital  working  with 
the  Congressmen  in  support  of  the  bill. 

Those  present  at  the  meetings  included :  H.  F. 
Miller,  Penn  Phonograph  Co.,  Philadelphia,  vice- 
president,  who  presided  in  the  absence  of  Presi- 
dent A.  G.  McCarthy;  W.  H.  Reynalds,  Mobile, 
Ala.,  treasurer ;  E.  C.  Rauth,  Koerber-Brenner 
Co.,  St.  Louis,  secretary ;  George  E.  Mickel,  Ne- 
braska Cycle  Co.,  Omaha,  Neb. ;  J.  F.  Bowers  and 
L.  C.  Wiswell,  Lyon  &  Healy,  Chicago;  A.  A. 
Trostler,  Schmelzer  Arms  Co.,  Kansas  City,  Mo. ; 
H.  A.  Winkelman,  Oliver  Ditson  Co.,  Boston; 
Louis  Buehn,  Philadelphia;  French  Nestor,  W.  F. 
Frederick  Piano  Co.,  Altoona,  Pa. ;  C.  F.  Bruno 
and  H.  Stadlmair,  C.  Bruno  &  Son,  New  York;  F. 
P.  Oliver  and  J.  N.  Blackman,  Blackman  Talking 
Machine  Co.,  New  York;  Perry  B.  Whitsit,  Perry 
B.  Whitsit  Co.,  Columbus,  O. ;  J.  C.  Roush,  Stand- 
ard Talking  Machine  Co.,  Pittsburgh,  and  H.  G. 
Koerber,  Koerber-Brenner  Co.,  St.  Louis. 


KOERBER=BRENNER  CO.  ACTIVE. 


? 


Do  you  need  capital  to  increase  your  business  1 


We  will  pay  you  cash  for  accept- 
able installment  contracts  on 
Talking  Machines  and  Pianos. 

WRITE  FOR  DETAILS 

HAMILTON  INVESTMENT  CO.,  'ch^ago'Tll.1' 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  March  8.— General  business  with 
the  Koerber-Brenner  Co.,  the  prominent  Victor 
distributer,  has  been  thoroughly  satisfying  during 
the  past  month,  the  volume  of  orders  taxing  the 
company's  ability  to  meet  them  with  deliveries 
made  from  the  Victor  factory.  There  is  still  a 
shortage  on  certain  types  of  machines,  but  through 
careful  distribution  the  burden  of  stock  shortage 
does  not  fall  too  heavily  upon  the  shoulders  of  any 
one  group  of  dealers. 

H.  G.  Koerber,  president  and  treasurer,  and  E. 
C.  Rauth,  vice-president  and  secretary  of  the  com- 
pany, spent  several  days  in  the  East  last  month,  at- 
tending the  meeting  of  the  executive  committee  of 
the  National  Association  of  Talking  Machine  Job- 
bers, of  which  Mr.  Rauth  is  secretary,  in  New 
York,  and  going  later  to  the  Victor  factory.  Both 
gentlemen  came  back  to  St.  Louis  full  of  enthusi- 
asm regarding  the  future  line  and  particularly  the 
outlook  for  1916. 


THE  TALKING  MACHINE  WORLD. 


GENERAL  IMPETUS  TO  CLEVELAND  TALKER  TRADE. 

Business  Shows  Considerable  Activity  for  Various  Reasons — Demand  for  Goods  Still  Ex- 
ceeds the  Supply — Talking  Machine  Men  Attend  Annual  Banquet  of  Music  Trade  As- 
sociation and  Make  Speeches — What  the  Various  Houses  Have  to  Report. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  March  8.— During  the  past  month 
the  talking  machine  industry  in  this  city  has  ex- 
perienced an  exceptional  impetus,  due  to  various 
causes.  The  Cleveland  Music  Trade  Association 
held  its  annual  banquet  on  February  24  at  the 
Colonial  Hotel,  this  city,  and  as  the  talking  machine 
men  were  recently  taken  into  the  association  there 
was  a  large  coterie  on  hand,  and  two  prominent 
talking  machine  men,  namely,  C.  K.  Bennett,  man- 
ager of  the  Eclipse  Musical  Co.,  and  George  R. 
Madson,  manager  of  the  Columbia  Graphophone 
Co.,  were  among  the  leading  speakers.  Mr.  Ben- 
nett spoke  eloquently  on  the  importance  of  the 
passage  of  the  Stevens  Bill  and  Mr.  Madson  spoke 
on  the  subject  "Has  the  Talking  Machine  Increased 
Interest  in  Music?" 

The  Victrola  department  of  William  Taylor, 
Son  &  Co.,  under  T.  A.  Davies'  management,  re- 
ports a  phenomenal  month's  business,  and  the  busi- 
ness for  February,  1916,  showed  an  increase  of  90 
per  cent,  over  the  same  month  a  year  ago.  Not  a 
single  sale  of  a  machine  has  been  lost  because  of 
shortage  of  stock. 

C.  H.  Denslow,  formerly  of  the  Eclipse  Musical 
Co.,  fid  W  illiam  Bregenzer,  formerly  of  the  W.  F. 
Frederick  Piano  Co.,  helped  materially  to  achieve 
the  wonderful  results  attained. 

The  Phonograph  Co.,  exclusive  Edison  jobber, 
again  showed  a  substantial  increase  over  last  year's 
business,  and  Secretary  L.  N.  Bloom  was  elated 
over  the  month's  results.  Many  tone  tests  have 
been  made  throughout  the  entire  territory,  and  the 
publicity  campaign  has  been  most  successful.  The 
demand  seems  to  be  for  the  higher  priced  instru- 
ments. 

March  finds  the  Euclid  Music  Co.  prosperous  and 
doing  well.  Grant  Smith,  secretary  and  treasurer 
or  the  company,  stated  it  was  the  best  month  in 
the  history  of  the  store.  James  Card  is  president 
of  the  company  and  a  Rotarian,  and  he  had  the 
rare  treat  of  having  Harry  Lauder  address  him 
before  500  Rotarians  gathered  for  a  noonday  lunch 
at  the  Hotel  Statler,  this  city.  "Jimmie,  my  lad, 
my  new  Rotarian  song  will  be  out  soon  on  a  record, 
and  be  sure  and  sell  every  Rotarian  one ;  and  mind 
ye  now,  Jimmie,  be  sure  ye  get  your  money."  Mr. 
Card  has,  in  addition  to  his  present  store,  pro- 
cured the  rights  to  open  a  store  in  Lakewood,  O. 
and  will  be  known  as  the  Lakewood  Music  Co., 
opening  April  1,  handling  the  Victrola  line  exclu- 
sively. 


_  The  B.  Dreher's  Sons  Piano  Co.,  sole  Cleveland 
representative  for  the  Aeolian- Vocalion,  reports 
that  business  for  the  past  two  months  with  the  Vo- 
calion and  Columbia  Grafonola  was  equal  to  that 
of  the  first  six  months  of  1915  business.  W.  G. 
Bowie,  manager  of  the  department,  just  returned 
from  his  visit  to  the  Aeolian  factory  in  Long 
Island.  After  his  trip  he  was  more  enthusiastic 
than  ever  over  the  Vocalion  and  reported  seven 
sales  shortly  after  his  return. 

The  J.  T.  Wamelink  &  Sons  Piano  Co.,  prosper- 
ous Columbia  Grafonola  dealer,  reports  a  good 
increase  in  business.  S.  Tonnsley,  who  has  been 
affiliated  with  the  different  branches  of  the  talking 
machine  industry  during  the  past  six  years,  is  in 
charge  of  the  department. 

Harry  J.  Wamelink,  manager  of  the  J.  T.  Wame- 
link &  Sons  Piano  Co.,  was  recently  elected  presi- 
dent of  the  Cleveland  Music  Trade  Association. 

The  Diamond  Disc  Phonograph  Co.  states  that 


February  business  evened  up  with  that  of  January, 
and  especially  the  sale  of  the  new  records.  The 
company  features  the  new  Edison  lists  with  the 
new  artists,  and  Manager  E.  A.  Friedlander  says 
that  the  new  and  excellent  Diamond  Disc  record- 
ings have  proved  exceptionally  popular  during  the 
past  month. 

The  Columbia  Graphophone  Co.  has  again 
eclipsed  the  results  from  business  of  a  year  ago, 
and  Manager  George  R.  Madson  reports  that  he 
had  to  have  more  space  on  the  same  floor  of  the 
Kinney  &  Levan  Building. 

The  Eclipse  Musical  Co.,  extensive  jobber  of 
Victrolas,  reports  that  the  demand  for  goods  at 
present  is  greater  than  it  was  during  the  holiday 
season,  and  the  Style  XI  Victrola  is  very  scarce. 
E.  B.  Lyons,  assistant  manager  of  the  company, 
made  a  trip  through  the  territory,  and  reported 
that  everywhere  business  was  booming. 

R.  A.  Alpers,  formerly  with  the  Slocum  Piano 
Co.,  is  now  on  the  road  for  the  Fischer  Piano  Co., 
jobber  of  the  Pathe  Pathephone. 

Recent  visitors  in  this  city  were:  Mr.  Laurie, 
auditor  of  the  Columbia  Graphophone  Co.,  New 
York ;  Charles  Logan,  of  the  W.  D.  Andrews  Co., 
Buffalo,  N.  Y.,  and  William  Maxwell,  vice-presi- 
dent of  Thomas  A.  Edison,  Inc.,  Orange,  N.  J. 


A  GOOD  WAY  TOJttJIN  RECORDS. 

Experiment  Suggested  by  Monthly  May  Demon- 
strate the  Value  of  the  Human  Skull  as  a 
Sound  Box  but  Will  Not  Improve  Records. 


According  to  a  writer  in  the  Electrical  Experi- 
menter, the  human  skull  makes  a  fine  talking  ma- 
chine sound  box  or  reproducer,  and  offers  the  fol- 
lowing formula  for  discovering  if  one's  particular 
skull  is  of  the  particular  material  that  carries 
sound : 

"Stop  up  both  of  your  ears  with  cotton  as  tightly 
as  possible,  so  that  no  sound  will  be  heard  from 
the  outside.  Now  place  an  ordinary  darning 
needle  between  your  teeth  by  biting  on  it  hard, 
taking  care  that  the  lips  or  tongue  do  not  touch  the 
needle.  The  latter  is  important,  because  if  either 
lip  or  tongue  touches  the  needle  the  sound  will  be 
decreased  considerably. 

"For  the  best  results  the  needle  itself  should 
project  not  more  than  one  or  one  and  one-half 
inch  from  the  mouth.  For  that  reason  the  darning 
needle  should  be  broken  off  about  one  and  one- 
half  inch  from  its  sharp  point.  It  goes  without 
saying  that  the  sharp  point  should  project  out  of 
the  mouth,  while  the  broken  off  end  should  be  in- 
side the  mouth. 

"Now  start  an  ordinary  disc  phonograph  and 
carefully  press  down  upon  the  record  with  the 
needle's  point  held  at  the  same  angle  as  the  re- 
producer's needle  is  held  ordinarily.    With  a  little 


practice  one  will  become  proficient  in  moving  the 
head  at  the  same  ratio  of  speed  as  the  ordinary  re- 
producer arm  is  moved  from  the  outside  of  the 
record  toward  the  inside.  As  soon  as  the  needle 
touches  the  record  with  sufficient  pressure  the  in- 
side of  the  head  will  be  filled  immediately  with 
music  exceedingly  loud  and  clear. 

"A  curious  result  of  the  experiment  is  that  a 
person  standing  near  by  can  hear  the  music,  the 
head  acting  as  a  reproducer  in  this  case." 


THRIVING  PORTLAND  DEPARTMENT. 

(Special  to  The  Talking  Machine  World.) 

Portland,  Ore.,  March  1. — Henry  Jennings  & 
Sons,  the  prominnt  furniture  dealers  of  Port- 
land, Ore.,  who  installed  a  complete  Columbia 
Grafonola  department  in  December,  are  building 
up  a  splendid  business  with  this  line,  which  they 
are  handling  exclusively.  The  Jennings  store  is 
one  of  the  largest  devoted  to  furniture  in  the 
Northwest  and  occupies  a  quarter  of  a  block, 
five  stories  high,  in  one  of  the  best  locations  of 
the  city.  They  are  making  very  attractive  win- 
dow displays  of  Grafonolas  these  days. 


The  Homlyke  Phonograph  Parlors,  at  113  South 
Main  street,  Ann  Arbor,  Mich.,  were  recently 
opened,  a  large  crowd  of  visitors  attending  the 
opening  demonstrations  and  concerts.  The  new 
store  is  owned  by  A.  S.  Lyndon  and  is  under  the 
management  of  C.  E.  Stevens. 


EFFICIENT 
RECORD 


J 


SERVICE 


1 


ORDERS 
FILLED 
PROMPTLY 


Jobbing  Victor  Product  Exclusively 
ECLIPSE    MUSICAL  CO 

Victor  Distributors 
CLEVELAND 


72 


THE  TALKING  MACHINE  WORLD. 


PHONOGRAPH 


The  Stewart  Phonograph  will 
soon  be  in  the  homes  of  millions. 

Why  not  let  your  store  supply 
every  family  in  your  neighbor- 
hood? 

This  phonograph  places 
within  the  reach  of  all  the  latest 
and  most  up-to-date  phono- 
graph. 

It  plays  disc  records  of  all 
sizes — the  largest  and  the 
smallest. 

Many  higher  priced  phono- 
graphs do  not  give  a  finer  or 
truer  reproduction.  It  is  natural, 
clear,  and  beautiful. 


Already  there  is  an  enormous 
demand  for  the  Stewart  Phono- 
graph. 

Hundreds  of  thousands  of 
dollars  will  be  made  selling  the 
Stewart  Phonographs  in  your 
territory. 

Every  music  and  phonograph 
store — you — can  get  a  good  big 
share  of  these  profits  by  secur- 
ing representation  at  once  as 
one  of  our  dealers. 

To  those  who  write  imme- 
diately, we  can  make  a  very 
attractive  proposition. 

Use  the  coupon  on  opposite 
page  or  write  a  letter.  Do  it  now. 


THE  TALKING  MACHINE  WORLD. 


73 


A  Big  Money  Maker  for 
Music  and  Phonograph  Stores 

A  Beautiful,  Practical  Phonograph  at  $5 


Here  is  the  opportunity  of  your 
lifetime. 

The  Stewart  is  the  phonograph 
the  whole  world  has  been  waiting  for. 

It  gives  to  millions  of  people  the 
first  opportunity  to  satisfy  that 
great  longing  to  hear  and  enjoy  all 
of  the  world's  best  music  at  a  price 
they  can  afford. 

It  gives  you  a  great  big  oppor- 
tunity to  make  money. 

Every  person  who  comes  into 
your  store  is  a  logical  prospect  for 
a  Stewart  Phonograph. 

The  only  reason  they  do  not 
already  own  one  is  because  never 
before  have  they  been  able  to  buy 


The  Achievement  of  the  Century 


The  Stewart,  a  practical  phonograph  at 
$5,  is  the  achievement  of  the  century. 

It  plays  all  records — the  highest  priced  and 
the  lowest  priced — the  largest  and  the  small- 
est 

Play  one  in  the  same  room  with  any  other 
phonograph,  and  we  defy  anyone  to  tell 
the  difference  in  the  quality  of  music  re- 
produced. 


The  Stewart  Phonograph  is  new  in  design. 
It  is  all  metal.  Cylindrically  shaped  beau- 
tifully proportioned,  finished  in  dull  black 
lacquer,  the  tone  arm  and  trimmings  in 
highly  polished  nickel,  the  Stewart  is  an  or- 
nament to  the  finest  home. 

It  combines  the  latest  and  most  improved 
features  of  phonograph  construction. 


Stewart — A  Famous  Name 


The  name  Stewart  is  already  famous 
throughout  the  entire  civilized  world.  Nearly 
every  automobile  is  equipped  with  one  or 
more  Stewart  products — the  Stewart  Speed, 
ometer,  Stewart  Vacuum  System,  Stewart 
Warning  Signal,  etc. 

Stewart  products  are  built  by  the  largest 


manufacturers  of  automobile  accessories  in 
the  world.  Ninety-five  per  cent,  of  all  auto 
mobiles  are  equipped  with  Stewart  products 
and  we  s-ncerely  believe  that  in  a  very  short 
time  ninety-five  per  cent,  of  all  the  American 
homes  will  be  enjoying  a  Stewart  Phon 
graph. 


a  beautiful  and  practical  phono- 
graph at  a  price  within  reach  of  the 
average  purse. 

We  will  still  further  increase  the 
extensive  and  established  market 
by  conducting  a  big,  aggressive, 
national  advertising  campaign. 

The  first  of  the  advertising  series 
is  appearing  in  the  national  maga- 
zines right  now. 

Our  large  sales  and  advertising 
co-operative  work  will  create  a  huge 
volume  of  business  right  in  your 
town. 

Why  not  be  a  Stewart  dealer  and 
get  your  share  of  the  profits? 

Write  at  once.  First  come- 
first  served.    Use  the  coupon. 


Use  this  coupon  or  write  a  letter: 


Coupon  for 

Dealer  Representation 

The  Stewart  Phonograph  Corporation 

341  Wells  Street,  Chicago,  Illinois 
Gentlemen: — 

I  am  interested  in  the  business  possibilities  of 
the  Stewart  Phonograph. 

Please  send  me  information  giving  the  details 
of  the  proposition  you  are  willing  to  make  to  dealers . 


My  business  is  that  of.. 


Name. . 


Street  Address.. 
City  


State.. 


The  Stewart  Phonograph  Corporation,  341  Wells  Street 

Chicago,  111.,  U.  S.  A. 


74 


THE  TALKING  MACHINE  WORLD. 


Judging  from  the  thousands  of  sales  of  Oscar 
Seagle  records  that  have  already  been  made,  the 
announcement  of  two  new  recordings  by  this 
artist  in  the  April  Columbia  list  will  be  par- 
ticularly gratifying  to  Columbia  dealers. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those  Columbia  GrapllOphOne  Company 

dealers  interested  in  quick  and  frequent  turnover  of  capital.)  Woolworth  Building,  New  York 


VISITING  ARTISTS  STIMULATE  SALES  IN  DETROIT. 

Strong  Demand  for  Records  Follows  Appearance  of  Leading  Singers  and  Instrumentalists 
— Local  Talking  Machine  Association  Prospering — Columbia  Co.'s  Branch  to  Move  on 
April  1 — Edison  Tone  Test  Recitals  Secure  Attention — Big  Order  for  Cabinets. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  March  7. — Everything  seems  to 
be  moving  along  very  satisfactorily  in  the  talking 
machine  business  so  far  as  Detroit  is  concerned. 
Retailers  are  selling  loads  of  machines  and  records 
and  deliveries  are  coming  along  better  than  they 
have  for  many  months.  The  jobbers  are  very  well 
pleased  over  conditions  because  both  ends  of  their 
business  are  good — deliveries  and  orders.  The 
fact  cannot  be  denied  that  the  talking  machine 
business  has  been  stimulated  during  the  past  few 
months  by  the  number  of  prominent  musical  artists 
who  have  given  recitals  in  Detroit — such  as  Frieda 
Hempel,  John  McCormack,  Paderewski  and  others. 
Especially  is  this  true  of  the  record  departments. 
The  special  window  displays  of  both  Grinnell 
Bros,  and  the  J.  L.  Hudson  ipiano  store  in  honor 
of  John  McCormack's  appearance  in  Detroit  were 
very  attractive  and  unusual — and  they  sold  a  lot 
of  McCormack  records.  This  demonstrates  the 
value  of  proper  window  displays — in  keeping  with 
what  is  going  on  in  the  musical  world. 

The  Detroit  Talking  Machine  Association  is 
prospering,  and  the  membership  increasing.  For 
a  new  organization  there  is  more  than  the  ordinary 
amount  of  co-operation — everybody  is  boosting  and 
everybody  is  glad  of  the  organization.    It  cannot 


fail  to  be  a  great  success.  The  March  meeting 
was  held  at  the  Hotel  Cadillac. 

The  Columbia  Graphophone  Co.'s  local  branch 
will  move  about  the  first  of  April  to  a  new  loca- 
tion at  400  Woodward  avenue,  where  it  will  occupy 
the  entire  second  floor  of  the  new  Walker  building. 
Here  the  company  will  do  a  wholesale  business 
only — doing  away  entirely  with  its  retail  depart- 
ment. The  new  location  has  three  times  as  much 
floor  space  as  the  Broadway  store,  and  will  be  ar- 
ranged to  suit  the  particular  needs  of  the  business. 
The  building  itself  is  new  and  everything  in  the 
Columbia  store  will  be  new. 

There  is  a  lesson  to  be  learned  in  the  slogan 
adopted  by  a  new  Detroit  bank — "The  Bank  That 
Always  Says  'Thank  You.' "  This  should  be 
taught  to  every  sales  person  in  the  talking  ma- 
chine business.  Courtesy  is  one  of  the  greatest 
assets  in  selling  the  public.  Every  talking  machine 
store  should  adopt  the  "courtesy"  slogan. 

Under  the  auspices  of  the  new  Edison  Shop  of 
Detroit  a  recital  by  Miss  Christine  Miller  was 
given  at  the  Hotel  Pontchartrain  on  Wednesday 
evening,  March  1,  in  conjunction  with  the  new 
Edison  Diamond  Disc  phonograph.  Twelve  hun- 
dred invitations  were  sent  out,  and  from  the  tre- 
mendous crowd  it  would  seem  that  everyone  re- 


ceiving an  invitation  came  and  brought  their 
friends.  Fully  one  thousand  people  were  turned 
away  owing  to  the  limited  capacity  of  the  hall. 
Verdi  D.  Fuller,  general  superintendent  of  the 
Edison  phonograph  laboratory  of  Orange,  N.  J., 
gave  the  audience  a  brief  history  of  the  phono- 
graph as  it  developed  to  the  present  time.  He  in- 
troduced Miss  Miller,  who  sang  "Abide  With  Me," 
the  phonograph  playing  the  same  song;  the  audi- 
ence could  not  tell  the  record  from  the  voice  of 
Miss  Miller.  Arthur  Walsh,  violinist  of  the  Edi- 
son studios,  rendered  a  violin  solo  simultaneously 
with  its  reproduction  on  the  phonograph. 

The  Gardner-White  Co.,  furniture  dealers,  Mack 
and  Mt.  Elliott  avenues,  this  city,  is  putting  in  a 
full  line  of  Columbia  machines  and  records. 

The  Brunswick-Balke-Collender  Co.,  of  Muske- 
gon, Mich.,  has  received  an  order  for  50,000  cases 
lor  phonographs  turned  out  by  the  Edison  Co.  The 
order  was  placed  following  a  personal  visit  to  the 
Muskegon  factory  by  H.  W.  Williams,  chief  in- 
spector of  the  Orange  works ;  L.  Schall,  an  expert 
of  the  finishing  department,  and  C.  W.  Leist,  an- 
other Edison  expert. 

'What's  a  Fonola"  is  the  headline  which  of  late 
has  been  featured  very  strongly  by  the  Ling  Piano 
House,  78  Library  avenue,  both  in  street  cars  and 
newspaper  advertisements.  The  caption  was  orig- 
inated by  Mr.  Ling  for  the  purpose  of  creating  in- 
terest. When  asked  what  it  means,  he  replied, 
"When  a  better  talking  machine  is  made  than  the 
Grafonola,  my  name  for  it  will  be  the  Fonola." 
There  are  nine  sound-proof  demonstration  rooms 
in  the  Ling  Piano  House,  this  department  being 
under  the  management  of  Robert  Barclay. 

C.  A.  Grinnell,  of  Grinnell  Bros.,  has  purchased 
property  on  Lake  St.  Clair  for  $82,000,  which  he 
may  use  as  a  country  home. 

The  Ecco  Talking  Machine  Co.,  Detroit,  has 
increased  its  capital  stock  from  $6,000  to  $15,000. 

Wallace  Brown,  who  conducts  an  exclusive  store 
for  Edison  talking  machines  on  East  Grand  River 
avenue,  recently  gave  a  recital,  using  Miss  Maria 
Kaiser,  lyric  soprano,  of  New  York  City.  Mr. 
Brown  has  increased  his  advertising  space  in  the 
newspapers  and  theatre  programs,  and  reports  that 
February  was  an  exceedingly  good  month. 

S.  A.  Lyndon  has  opened  an  exclusive  talking 
machine  store  in  Ann  Arbor,  Mich. 

S.  E.  Lind,  of  the  local  branh  of  the  Columbia 
Co.,  is  now  looking  after  sales  outside  of  Detroit, 
in  addition  to  city  sales.    Manager  K.  Mills  says 


A  Complete  PATHE  Stock 


We  have  made  arrangements  to 
carry  a  complete  stock  of  Pathe- 
p  hones  and  Pat  he  Discs  on  hand — 
AT  ALL  TIMES. 

OUR  DEALERS  will  receive  ma- 
chines and  records  without  delay. 

We  Specialize  on  Service 

PATHE  DEALERS  tell  us  that  their  Sales 
are  steadily  increasing.  We  are  ready  to 
give  our  patrons  real  service  to  help  them 
get  their  share  of  this  vast  Pathe  business. 


Pathephone  Model  de  Luxe. 


WRITE  FOR  PARTICULARS 


Pathephone  Co.  of  Detroit 

Pathe  Distributors  for  Michigan 

114  FARMER  STREET,  DETROIT 


REPAIRS 

All  Makes  of  Talking  Machines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 

25  East  14th  Street  New  York 

TELEPHONE.  STU  YVES  ANT  292 


THE  TALKING  MACHINE  WORLD. 


75 


February  was  the  best  month  the  branch  ever  had 
— showing  an  enormous  increase  over  the  same 
month  a  year  ago.  Mr.  Mills  is  exceedingly  op- 
timistic about  the  future  of  the  talking  machine 
business.  He  anticipates  wonderful  improvements 
and  results  during  the  next  five  years. 

E.  K.  Andrew,  of  the  J.  L.  Hudson  talking  ma- 
chine department,  is  now  secretary  of  the  Detroit 
Talking  Machine  Association,  Sydney  J.  Guest 
taking  his  position  as  treasurer.  The  Hudson  store 
has  been  running  a  series  of  artistic  advertisements 
on  "Yictrolas"  that  have  won  high  praise. 


FERRARNFONTANA  AT  THE  FRONT. 

Antonio  Ferrari-Fontana,  of  the  Boston  Opera 
Co.,  and  one  of  the  Edison  staff  of  recording  ar- 
tists, was  recently  called  back  to  Italy  to  join  his 
colors,  as  he  is  a  captain  in  the  Italian  army.  The 
command  of  his  government  was  final,  and  Ferrari- 
Fontana  was  soon  at  the  front,  where  he  was  placed 
in  the  peculiar  position  of  fighting  directly  against 
relatives  of  his  wife,  Marguerete  Matzenauer,  also 
an  Edison  artist. 

Balance 

Sound  Boxes 


No.  1 

Retail  Prices 
Nickel  Plate  $3.00 
24k  Gold  Plate  $3.50 


No.  2 

Retail  Prices 
Nickel  Plate  $3.50 
24k  Gold  Plate  $4.00 


Both  these  Sound  Boxes  have  the 
"metalloy"  diaphragm  for  sweet  and 
mellow  reproduction  in  the  home. 
Will  be  furnished  with  black  mica 
diaphragms  at  the  same  price  for 
those  wishing  greater  volume  of  tone. 

Edison  dealers  may  obtain  their  supply  from 
the  Edison  Jobber  in  their  zone. 

Makers  of  Phonographs  are  requested 
to  communicate  with  the  manufacturers 

A.  F.  Meisselbach  &  Bro. 

Newark  New  Jersey 

Makers  of  High  Grade  Tone  Arms 
and  Sound  Boxes,  etc.,  for  Phonograph 
Manufacturers. 

We  do  not  make  Phonograph  parts  for  cheap  machines 


LARGER  QUARTERS  FOR  BADGER  CO. 

Prominent  Victor  Distributer  of  Milwaukee 
Arranges  for  More  Commodious  Store  for  Its 
Retail  Business — Business  Unusually  Active. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  March  8.— The  Badger  Talk- 
ing Machine  Co.,  jobber  for  the  Victor  goods  in 
Milwaukee  and  Wisconsin,  has  just  closed  a  lease 
at  425  Grand  avenue  for  new  and  larger  quarters 
for  its  retail  store,  now  located  at  312  Grand  ave- 
nue. The  new  establishment,  which  will  be  one  of 
the  largest  exclusive  retail  Victrola  stores  in  the 
country,  will  be  ready  for  occupancy  by  May  1. 
Two  floors  will  be  available,  and  between  6,000  and 
10,000  square  feet  of  floor  space  will  be  utilized. 
While  only  preliminary  plans  have  been  made, 
Harry  A.  Goldsmith,  secretary-treasurer  of  the 
Badger  concern,  says  that  there  will  be  eleven 
sound-proof  booths  arranged  on  the  first  floor, 
while  on  the  second  floor  there  will  be  a  large 
concert  hall  and  five  additional  booths.  The  loca- 
tion is  in  the  heart  of  the  Milwaukee  retail  district, 
and  the  Badger  concern  ought  to  meet  with  a  most 
successful  business.  R.  H.  Zinke  is  manager  of 
the  company's  retail  store. 

That  the  retail  talking  machine  business  in  Mil- 
waukee during  the  month  of  February  was  the 
heaviest  of  any  previous  month,  with  the  exception 
of  last  December,  in  the  history  of  the  local  trade, 
is  the  assertion  of  Harry  A.  Goldsmith,  secretary- 
treasurer  of  the  Badger  Talking  Machine  Co.  The 
situation  thus  far  in  March  has  been  unusually 
satisfactory,  he  says. 

George  F.  Ruez,  president  of  the  Badger  Talking 
Machine  Co.,  accompanied  by  his  wife,  recently 
enjoyed  a  trip  through  the  Southwest.  S.  W.  Gold- 
smith, vice-president  of  the  Badger  concern,  is 
back  from  a  trip  through  the  Southwest,  where  he 
visited  his  friends  in  the  trade  at  Omaha,  Kansas 
City  and  other  points  and  endeavored  to  round  up 
a  few  extra  machines  for  the  Wisconsin  trade. 
Ettore  Barili,  traveling  representative  of  the  Vic- 
tor Talking  Machine  Co.  in  Wisconsin  territory, 
is  visiting  the  Victor  factory  at  Camden,  N.  J, 


TWO  NEW  PATHE  JOBBERS. 


L.  F.  Blackly,  of  San  Francisco,  and  A.  Victor 
&  Co.,  Buffalo,  Will  Give  the  Pathe  Products 
Aggressive  Exploitation  in  These  Directions. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
closed  two  deals  this  week  whereby  Louis  S. 
Blackly,  322  Post  street,  San  Francisco,  Cal.,  and 
A.  Victor  &  Co.,  Main  and  Genesee  streets,  Buf- 
falo, N.  Y.,  will  handle  the  complete  Pathe  line  as 
distributers.  These  two  new  Pathe  jobbers  are 
already  making  arrangements  to  give  the  Pathe 
products  aggressive  exploitation,  and  Mr.  Blackly 
has  drawn  plans  for  a  Pathe  shop  which  will  be 
one  of  the  most  artistic  talking  machine  establish- 
ments in  the  "Golden  Gate  City." 

In  a  chat  with  The  World,  H.  N.  McMenimen, 
managing  director  of  the  Pathe  Freres  Phono- 
graph Co.,  commented  upon  the  splendid  start  of 
the  new  year,  January  and  February  sales  having 
been  far  in  excess  of  all  expectations.  All  models 
of  Pathephones  are  meeting  with  a  steady  sale, 
and  the  new  Pathe  disc  records  have  been  praised 
by  Pathe  dealers  everywhere. 


LAWMAKERS  TO  VISIT  VICTOR  CO. 

Both  Houses  of  the  Legislature  Accept  Invita- 
tion to  Inspect  the  Victor  Plant. 


(Special  to  The  Talking  Machine  World.) 

Trenton,  N.  J.,  March  10. — Both  branches  of 
the  State  Legislature  have  accepted  invitations  re- 
cently sent  to  them  to  inspect  the  plant  of  the 
Victor  Talking  Machine  Co.  in  Camden.  The  law- 
makers will  be  shown  through  every  part  of  the 
enormous  factory  and  will  be  entertained  at 
luncheon  by  the  officers  of  the  company.  Each 
House  appointed  a  committee  to  arrange  as  to  the 
date  and  other  plans,  the  Senate  committee  being 
composed  of  Senators  Rathbun,  Edge  and  Acker- 
son,  and  Assemblymen  Wolverton,  Whitman  and 
Kuhlke  were  appointed  to  arrange  matters  for  the 
Assembly. 


Holds 


No.  403  (Vertical  Interior) 
For  New  Victrola  IX,  only. 

Height  34^  in.   Width  19J4  in     Depth  22%  in. 
224  Victor  records. 

Mahogany.     Quartered  Oak. 

Average  weight  crated,  85  pounds. 

(If  horizontal  shelving  is  desired,  order  No.  1403.) 

(When  felt  interior  is  desired,  aBk  for  No.  403F.) 

IMPORTANT  NOTICE 

Cabinet  403  is  arranged  with  a  rim,  which  is  hinged  at 
the  back.  This  back  piece  drops  down  and  enables  you 
to  slide  the  new  style  Victrola  IX  in.  It  works  very 
easily  and  makes  a  splendid  outfit.  Nothing  to  get  out 
of  order,  and  you  can  put  the  machine  in  almost  as  quick 
as  you  could  set  it  on  a  cabinet  without  rim. 


mm 


£abinets 


Millions  of  records  are 
made  everyjfyear  to  be 
stored — where?  Why 
don't  you  put  special  em- 
phasis upon  the  selling  of 
Udell  Record  Cabinets, 
for  a  big,  profitable  mar- 
ket creates  itself  EVERY 
YEAR. 

cabinets  give 
profits,  to  say 
of  satisfactory 
We've  been  mak- 
ing cabinets  since  the 
talking  machine  record 
was  a  curiosity,  so  you 
can  depend  upon  the  fact 
that  Udell  cabinets  are 
BUILT  RIGHT. 

A  complete  line  of  cab- 
inets— for  records,  player 
rolls  and  sheet  music. 

Post  a  postal  to-day  for 
catalog. 


Good 
proper 
nothing 
service. 


The  Udell  Works 

1205  West  28th  Street 
Indianapolis,  Ind. 


76 


THE  TALKING  MACHINE  WORLD. 


Every  time  you  sell  an  electric  Columbia  Graf onola 
to  a  customer  you  have  made  a  beautiful  profit— 
you  have  made  a  certain  and  regular  record 
buyer— and  you  have  added  one  more  completely 
pleased  and  actively  interested  customer. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


W.  E.  KIPP  DINES  EDISON  DEALERS. 

Head  of  Kipp  Phonograph  Co.,  Indianapolis. 
Returns  from  Jobbers'  Convention  Full  of 
Enthusiasm  Regarding  the  Edison  Product 
and  Its  Possibilities  and  Spreads  Some  of 
It — Company  Moves  to  New  Quarters. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  March  6. — Walter  E.  Kipp, 
president  of  the  Kipp  Phonograph  Co.,  Edison  job- 
ber, returned  from  a  visit  to  the  Edison  factory  so 
full  of  enthusiasm  for  the  Edison  machine  that  he 
corraled  all  of  his  company's  Indianapolis  dealers 
and  salesmen  at  a  dinner  at  the  German  House  last 
night  to  give  them,  besides  something  good  to  eat, 
some  of  his  enthusiasm. 

After  Mr.  Kipp  had  told  of  his  experiences  at 
the  Edison  factory  and  had  predicted  greater 
Edison  triumphs  in  the  improvement  of  the 
talking  machine.  Mr.  Kipp  got  down  to  brass 
tacks  and  sailed  into  questions  concerning  local 
trade  conditions,  which  he  said  he  thought  should 
be  improved.  Mr.  Kipp  urged  all  the  dealers  and 
salesmen  to  work  in  a  spirit  of  co-operation  and 
to  cut  out  all  "mud-slinging"  tactics. 

A  boost  for  the  other  fellow,  instead  of  a  knock, 
was  Mr.  Kipp's  idea  of  how  to  create  better  busi- 
ness. He  said  he  desired  to  see  all  the  dealers  in 
brisk  competition,  but  that  he  also  desired  to  see 
only  clean-cut  methods  used. 

Every  man  at  the  dinner  was  requested  to  stand 
up  and  introduce  himself.  By  the  time  the  dinner 
ended,  about  midnight,  everybody  was  convinced 
that  Mr.  Kipp  had  gained  one  of  his  ends  at  the 
dinner,  namely,  that  a  better  feeling  of  good  fellow- 
ship had  been  established  among  the  men  who  put 
the  Edison  machines  in  the  hands  of  the  users. 

John  Pearson,  president  of  the  Pearson  Piano 
Co.,  and  S.  Cunningham,  of  the  Pearson  Co.,  were 
among  the  other  speakers  who  gave  excellent 
speeches  and  were  able  to  give  the  men  some  valu- 
able pointers. 

Among  those  present  were :  J.  L.  Jaxon,  S. 
Cunningham,  John  S.  Pearson,  Fred  Cunningham, 
C  E.  Stout,  F.  J.  Wilking,  E.  W.  Stockdale,  H.  E. 


soss 


INVISIBLE 
HINGES 


Out  of  sight, 

ever  in  mind" 

When  you  fail  to  see  an  un- 
sightly ^  hinge    protruding  you 
Know   "  Soss "   is   the  answer 
Soss    Hinges    emphasize   beau-  \  m 
tiful   wood   finishes  as  there 
,  no    projecting   metal    on  either 
,  side  of  the  door.  /%/ 


Made 


numerous  sizes. 


Illustrated  Catalog  S 
vjlsN.     mailed  on  request. 

For 
Further 
Informal  ion** 


SOSS  MANUFACTURING  CO. 

435-4*3  ATLANTIC  AVE.  BROOKLYN. N.Y 


BRANCH  OFFICES: 

Chicago 
160  No.  Fifth  Ave. 

San  Francisco 
164  Hansford  Bid,; 

Los  Angeles 
224  Central  Bldg. 

Minneapolis 
3416  Second  Ave., So- 

Detroit 
David  Whitney  Bldg. 


Whitman,  R.  L.  Burtsch,  J.  C.  Prince,  G.  E.  Lyons, 
S  Jasper  and  T.  H.  McVhetters,  all  of  the  Pear- 
son Piano  Co. ;  Frank  J.  Carlin,  F.  S.  Lyons  and 
W.  P.  Trees,  all  of  the  Carlin  Music  Co. ;  W.  W. 
Wolf,  of  the  William  H.  Block  Department  Store ; 
L.  W.  Minx  and  J.  N.  Hayes,  of  the  E.  L.  Lennox 
Piano  Co.;  Arch  Olds,  J.  T.  McDermott,  R.  A, 
Izor,  George  W.  Kadel,  L.  T.  Carlin  and  A.  H. 
Snyder,  all  of  the  Edison  Shop,  and  Walter  E. 
Kipp  and  J.  Cartmill,  of  the  Kipp  Phonograph  Co. 

Mr.  Kipp  said  that  he  intended  to  have  another 
such  meeting  within  the  next  few  months.  He 
said  he  expected  to  make  the  meetings  regular  and 
permanent.  This  is  the  first  time  such  a  meeting 
has  been  held  for  the  Indianapolis  men,  although 
the  company  has  held  meetings  for  out-of-town 
dealers. 

The  Kipp  Phonograph  Co.  recently  moved  from 
its  quarters  in  Massachusetts  avenue  to  325  North 
Delaware  street,  where  it  occupies  a  modern  three- 
story  building  with  a  floor  space  of  10,000  square 
feet.  Incidentally,  the  name  of  the  company  has  been 
changed  from  the  Kipp-Link  Phonograph  Co.  to 
the  Kipp  Phonograph  Co.  This  action  was  taken 
at  a  recent  meeting  of  the  stockholders.    E.  A. 


Link,  whose  name  was  part  of  the  former  name 
of  the  company,  has  not  been  connected  with  the 
company  for  several  years. 

The  new  quarters  of  the  company  will  enable  it 
to  handle  its  stock  much  more  conveniently,  as  the 
old  quarters  were  so  small  for  the  business  that 
storage  space  had  to  be  maintained  elsewhere. 


BRISTOL  &  BARBER  HAVE  THE  PATHE. 

New  York  House  Added  to  important  Pathe 
Distributers  in  the  East. 


J.  F.  Collins,  sales  manager  of  the  Pathe  Freres 
Phonograph  Co.,  New  York,  announced  recently 
the  consummation  of  arrangements  whereby  Bristol 
&  Barber,  115  East  Fourteenth  street,  New  York, 
will  be  numbered  among  the  Pathe  distributers  in 
the  East. 

Bristol  &  Barber  are  prominent  in  both  the  piano 
and  talking  machine  fields  and  enjoy  the  confi- 
dence of  all  the  dealers  with  whom  they  have  trans- 
acted business  in  the  past  years.  The  firm  is  en- 
thusiastic regarding  the  prospects  for  Pathe 
business  and  intends  to  give  this  line  aggressive 
exploitation. 


Talking  Machines- <3rzd  Cae.ine.x51 


Chicago.  Ill 

WlLLIAMSPORT,  Pa 

Goshen,  (no 


^Villiam^ort.  "Pa. 


John  M.  Dean  corporation 

PUTNAM,  CONN. 


A  quality  needle  with 
a  quantity  production 
is  the  ideal  combina- 
tion for  good  needles 
at  the  right  prices. 


Manufacturers  of 
TALKING  MACHINE 

NEEDLES 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specificatio.ns  only.  Ask 
for  estimates. 

phonograph   Standard  Metal  Mfg.  Co. 

HORNS      227  CHESTNUT  STREET  NEWARK,  N.  J. 


THE  TALKING  MACHINE  WORLD. 


77 


CHANGES  IN  WINNIPEG  TRADE. 

Andrew  Farquharson  Takes  Charge  of  Victrola 
Department  of  J.  J.  H.  McLean  Co. — Talk- 
ing Machine  Men  Don  Khaki — Electric  Ma- 
chines Popular — General  News  of  Interest. 


(Special  to  The  Talking  Machine  Wc  rid.) 

Winnipeg,  Can.,  March  4. — Andrew  Farquhar- 
son has  taken  over  the  charge  of  the  Victrola  de- 
partment of  the  J.  J.  H.  McLean  Co.,  succeeding 
Mr.  Robinson,  who  has  gone  East. 

J.  B.  Cuthbert,  of  the  Grafonola  department  of 
the  Winnipeg  Piano  Co.,  has  enlisted  for  oversea 
service  with  the  band  of  the  Ninetieth  Battalion. 

The  local  talking  machine  trade  now  has  in  its 
membership  two  A.  G.  Farquharsons,  neither  of 
them  being  in  any  way  related  to  each  other.  They 
are  Alfred  G.  Farquharson,  manager  of  the  West- 
ern Gramophone  Co.,  and  Andrew  G.  Farquhar- 
son, in  charge  of  the  J.  J.  H.  McLean  Co.'s  Vic- 
trola department. 

L.  Burke,  until  recently  with  the  Frank  Morris 
Columbia  department,  has  resigned  and  is  now  in 
charge  of  the  J.  A.  Banfield  Columbia  business. 

Mrs.  Field,  an  accomplished  pianist,  is  now  in 
charge  of  the  Frank  Morris  Columbia  department. 

E.  Clegg,  who  has  been  connected  with  Babson 
Bros.,  Edison  distributers,  for  some  time  as  ship- 
per, has  donned  the  khaki.  H.  Stevenson,  at  one 
time  connected  with  the  Doherty  Piano  Co.  as 
salesman,  is  now  in  charge  of  the  retail  depart- 
ment of  Babson  Bros.,  succeeding  Mr.  Gillenan, 
who  has  taken  charge  of  the  mail  order  depart- 
ment of  that  house. 

Goulding  Bros.  &  Skinner's  Victrola  business 
indicates-  that  the  electrically  driven,  machine  ap- 
peals to  the  public.    Three  were  sold  recently. 

Walter  Belknap  and  Miss  Robinson,  who  were 
both  connected  with  the  Doherty  Piano  Co.  some 
time  ago,  are  now  in  charge  of  the  Columbia  de- 
partment of  Stanwood's,  Ltd. 

T.  Nash,  manager  of  His  Master's  Voice  Gram- 
ophone Co.,  Toronto,  visited  the  local  distributing 
house  of  Victor  lines  to  see  the  latter  comfort- 
ably installed  in  its  new  warehouse  at  122  and  124 
Lombard  street. 

The  Western  Gramophone  Co.,  of  which  firm 
A.  G.  Farquharson  is  the  manager,  has  improved 
and  enlarged  its  storage  and  shipping  facilities  by 
removing  to  122  and  124  Lombard  street.  The 
new  headquarters  are  roomy  and  well  lighted.  In 
each  of  the  windows  facing  on  Lombard  street  are 
displayed  attractive  "His  Master's  Voice"  signs. 
Two  showrooms  adjoin  the  office,  to  the  rear  of 
which  are  the  stock  and  shipping  departments. 


Christine  Miller,  who  makes  Re-Creations  for 
the  Edison  Diamond  Disc,  recently  had  the  unique 
experience  of  singing  for  Miss  Helen  Keller  at 
the  home  of  Mrs.  William  Thaw  in  Pittsburgh. 
As  Miss  Miller  sang  Miss  Keller  lightly  placed  the 
fingers  of  one  hand  over  Miss  Miller's  lips  and 
rested  the  other  hand  on  the  piano.  Miss  Keller 
seemed  delighted  with  what  she  heard  through 
her  fingers. 


WE  MAKE 

Tone  Arms  and  Sound  Boxes 

For  all  makes  of  Talking  Machines 

ALSO 

Attachments  for  Victor,  Pathe,  Edison 
and  Columbia  Machines 


Let  us  tell  you  about  them  before  placing  your  orders 


THE  UNION  SPECIALTY  AND  PLATING  COMPANY 

SPECIALISTS  IN  PHONOGRAPH  PARTS 

409  Prospect  Avenue,  N.  W.  CLEVELAND,  O. 


BELIEVES  IN  PREPAREDNESS. 

A  Sonora  Dealer  in  New  York  City  Places  an 
Order  for  600  Machines  for  Immediate  De- 
livery, of  the  Retail  Value  of  Neary  $60,000 
— Does  Not  Intend  to  Be  Caught  When  the 
Demand  for  Talking  Machines  Is  Active. 


As  an  illustration  of  the  popularity  of  the  . 
Sonora  phonograph  in  New  York  City  alone,  one 
of  the  dealers  of  the  Sonora  Phonograph  Corp., 
who  occupies  ordinary  quarters  in  the  city  and 
has  only  one  store,  placed  his  order  for  600  ma- 
chines of  mostly  large  size  for  practically  immedi- 
ate delivery,  the  order  amounting  to  nearly  $60,- 
000  retail  value.  This  dealer  is  one  of  the  great 
many  who  could  not  foresee  the  tremendous  de- 
mand and  popularity  of  the  Sonora  last  year,  and 
as  a  consequence  was  caught  with  an  inadequate 
supply.  He  does  not  intend  to  be  caught  in  the 
same  position  again,  and  has  therefore  placed  his 
order  for  delivery  as  soon  as  possible  of  the  styles 
that  are  enumerated  below.  "This  is  a  policy 
that  would  be  well  for  other  Sonora  dealers  to 
follow,"  added  Joseph  Wolff,  secretary,  "as  there 
is  no  indication  that  the  popularity  of  the  Sonora 
is  going  to  diminish,  but,  on  the  contrary,  will 
greatly  increase  during  the  present  year." 

Below  is  a  copy  of  the  order,  which  totals  almost 
$60,000 : 

50  Monarchs.       at  $35.00   $1,750 

50  Excelsior, 


180  Troubadours 
100  Imperial, 


50.00   2,500 

75.00   13  500 

100.00   10,000 


112  Baby  Grands  at  $135.00  $15,120 

00  Elites,  "  150.00   13,500 

10  Grands,  "  225.00   2,250 

2  Invincibles,     "  300.00   600 

Total   $59,220 

As  a  number  of  the  models  are  wanted  in  spe- 
cial woods,  for  which  additional  charges  of  any- 
where from  $25  to  $75  per  machine  are  made,  this 
order  totals  considerably  over  the  $60,000. 

POSES  AS  COLLECTOR  FOR  ROTH. 

Bogus  Collector  Tried  to  Secure  Payments  on 
Victrolas   in    West   New  York. 

A  young  man,  fraudulently  representing  himself 
as  a  collector  for  B.  H.  Roth,  Victor  dealer  at  581 
Bergenline  avenue,  West  New  York,  N.  J.,  re- 
cently attempted  to  collect  instalments  on  machines 
which  had  been  sold  by  the  Roth  store.  He  made 
the  error  of  calling  at  a  home  where  the  customer 
nad  purchased  a  Victrola  for  cash.  The  customer 
notified  the  store,  and  the  police  were  given  a  de- 
scription of  the  fraud  by  Mr.  Roth.  He  is  about 
twenty-eight  years  of  age,  dark  hair  and  eyes,  and 
wore  a  dark  suit  and  overcoat  and  a  soft,  black 
felt  hat.  He  is  a  fluent  and  pleasant  conversation- 
alist, is  smooth  shaven,  and  knows  something  about 
the  talking  machine  business  technically. 

Marie  Rappold,  who  makes  Re-Creations  for 
the  Edison  Diamond  Disc,  recently  brought  her- 
self fresh  laurels  in  the  character  of  Freia  in 
"Das  Rheingold." 


$15.00 
to 

$200.00 

Rich  Cabinet  Work,  Built 
To  Suit  the  Most 
Fastidious 


"THE  CRESCENT' 

All  Talking  Machines  in  One 

The  Only  Complete  Universal  Line 
That  Will  Play  All  Records  of  Any  Make 

Write  for  Terms  and  Territory  Today 

Crescent  Sales  Company 


Distributing  Agents 


PROVIDENCE 


RHODE  ISLAND 


35c. 


is  the  Price  of  the  most 
popular  Double  -  faced 
Record  on  the  Market. 

"The  Crescent" 

plays  longer  than  any 
75  c.  Record. 

24  New  Selections 
Just  Out 


78 


THE  TALKING  MACHINE  WORLD. 


If,  by  any  chance,  you  haven't  heard  the 
Columbia  Double -Disc  Records  by  the 
Taylor  Trio,  you've  missed  something. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Woo  I  worth  Building,  New  York 


ELECTRIC  MACHINES  POPULAR  IN  KANSAS  CITY. 

New  Models  Proving  Quite  a  Feature  with  the  Various  Stores — Shortage  in  the  Higher 
Priced  Machines — Peck  Service  Department  Pays — John  F.  Ditzell  an  Athlete — 
Managers  Visit  the   East — Dealers'  Week  at  Edison  Shop — General  News  of  Month. 


(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  March  6. — All  Kansas  City 
talking  machine  men  are  very  enthusiastic  regard- 
ing conditions  in  their  line.  Reports  are  to  the  effect 
that  business  is  great  and  prospects  are  greater. 
The  sale  of  the  electric  machine  is  getting  to  be 
quite  an  item  in  all  the  stores,  and  most  of  the 
heads  of  the  departments  are  making  special  efforts 
to  push  these  machines.  Records  also  are  having 
an  unprecedented  year,  and  it  is  a  well-known  fact 
that  several  stores  have  been  sold  out  of  certain 
numbers  before  being  able  to  get  another  supply 
from  the  head  office.  More  space  to  the  departments, 
additional  sales  force  and  more  extensive  adver- 
tising are  a  few  of  the  results  arising  from  the 
excessive  demand  for  talking  machines  in  this  ter- 
ritory. 

Harry  B.  Bibb,  manager  of  the  talking  machine 
department  of  the  Jones  Store  Co.,  bemoans  the 
lack  of  the  higher  priced  machines.  Mr.  Bibb  has 
had  trouble  in  getting  machines  of  any  kind,  espe- 
cially during  the  first  part  of  the  year,  but  as  to  the 
medium  priced  sellers,  that  shortage  has  been  de- 
creased. This  is  not  the  case,  however,  according 
to  Mr.  Bibb,  with  the  better  finished  and  more  ex- 
pensive models.  Oak  and  similar  special  woods 
are  hard  to  get,  he  says,  and  this  will  probably  be 


the  case  for  some  time.  The  Jones  Store  reports 
an  excellent  trade. 

A  feature  at  the  George  B.  Peck  dry  goods 
store  that  is  being  pushed  rapidly  is  that  of  the 
service  rendered  to  purchasers.  John  F.  Ditzell, 
manager  of  the  talking  machine  department  at  that 
place,  during  the  month  of  February  laid  special 
stress  on  this  fact  in  the  advertising  space  of  the 
newspapers  allotted  him.  Regarding  the  useful- 
ness of  this  enterprise  Mr.  Ditzell  says :  "It  surely 
has  helped  our  trade.  I  know  of  instances  where 
people  have  advised  their  friends  to  buy  here  on 
account  of  that  service."  Peck's  maintains  a  force 
of  three  men  to  look  after  this  end  of  the  business. 

John  F.  Ditzell,  by  the  way,  is  a  leading  athlete 
at  the  Kansas  City  Athletic  Club,  where  he  is 
known  as  a  handball  fiend.  Mr.  Ditzell  has  been 
a  member  of  that  organization  but  three  years,  and 
in  that  time  has  every  year  reached  the  finals  in 
the  club  championship  series.  He  says  that  after 
a  little  more  perfection  of  his  game  he  is  going 
to  challenge  the  following  two  gentlemen  for  the 
championship  of  the  talking  machine  trade,  the 
game  to  be  played  on  their  own  court :  Roy  Keith, 
of  the  Chicago  Talking  Machine  Co.  and  W.  B. 
Fulghum,  manager  of  the  order  department  at  the 
Victor  factory  in  Camden. 


Have  you  ever  tried  the 

ANDREWS 
SERVICE 

for  Victrolas  and  Victor  records 
or  Edison  Cylinder  goods  ? 

THERE  IS  NONE  BETTER 
When  you  think  of  Talking  Machines,  think  of 

W.  D.  ANDREWS,  Buffalo,  N.  Y. 


Warren  H.  Haile,  manager  of  the  retail  depart- 
ment at  the  Schmelzer  Arms  Co.,  who  recently 
came  here  from  South  Bend,  Ind.,  is  very  much 
pleased  with  conditions  in  Kansas  City. 

M.  W.  Bardwell,  of  the  Pathephone  department 
of  the  Household  Fair,  announces  that  his  com- 
pany will  probably  handle  the  motor  machines,  now 
that  the  price  is  to  be  reduced.  He  is  very  enthusi- 
astic regarding  the  possibilities,  and  is  expecting  to 
make  a  great  showing  when  it  comes  to  him. 

The  Jenkins  Music  Co.  is  enlarging  its  talking 
machine  space,  remodeling  the  first  floor  of  its  es- 
tablishment so  as  to  add  six  new  record  rooms, 
making  a  total  of  fifteen.  The  machine  sales  de- 
partment will  continue  to  be  on  the  third  floor  and 
the  record  rooms  all  on  the  first. 

E.  A.  McMurtry,  Kansas  City  manager  of  the 
Columbia  Graphophone  Co.,  who  has  been  in  the 
East  for  the  past  ten  days,  reports  conditions  as 
very  excellent.  Mr.  McMurtry  went  on  a  business 
trip,  mainly  in  an  effort  to  get  goods  to  fill  orders, 
and  visited  New  York  City,  Boston,  Bridgeport, 
Pittsburgh  and  other  places  in  the  East. 

C.  T.  Cunningham,  traveler  for  the  Edison  Co. 
out  of  Kansas  City,  was  in  the  office  recently,  and 
remarked  on  the  excellent  condition  and  prospects 
ii  his  territory,  northern  Kansas. 

Two  managers  of  Kansas  City  talking  machine 
houses  have  recently  returned  from  Eastern  trips, 
they  being  A.  A.  Trostler,  of  the  Schmelzer  Arms 
Co.,  who  was  in  New  York  attending  a  meeting  of 
the  executive  committee  of  the  National  Associa- 
tion of  Talking  Machine  Jobbers,  and  M.  M.  Black- 
man,  Kansas  City  manager  of  the  Edison  Shop, 
who  was  a  visitor  at  the  Edison  factory. 

M.  M.  Blackman,  manager  of  the  Edison  Shop, 
announces  that  beginning  Tuesday  evening,  March 
7,  his  store  would  start  a  series  of  nine  evening 
concerts,  with  Heinrich  Rittmeister,  concert  master 
of  the  Kansas  City  Symphony  Orchestra,  as  assist- 
ing artist.  Admission  to  these  concerts  will  be  by 
invitation  only,  of  which  the  greater  portion  will 
go  to  machine  owners.  The  concerts  will  be  held  at 
the  Edison  parlors. 

Dealers'  week  at  the  Edison  Shop  in  Kansas 
City  was  very  much  of  a  success,  over  thirty  out- 
of-town  dealers  coming  from  all  parts  of  Ar- 
kansas, Missouri  and  Kansas.  Some  of  those  pres- 
ent during  this  special  period  are  as  follows :  H. 
L.  Paden,  Sr.,  Atwood,  Kan.;  H.  B.  Wiley,  Sr., 
Nevada,  Mo.;  H.  F.  Baier,  Salina,  Kan.;  C.  L. 
Smith,  Columbus,  Kan. ;  A.  E.  Luster,  Fort  Smith, 
Ark. ;  E.  D.  Lape,  Coff eyville,  Kan. ;  Hans  Peter- 
son, Sylvan  Grove,  Kan. ;  Homer  Bashore, 
Sapulpa,  Okla. ;  A.  Seifert,  Clyde,  Kan. ;  Carl 
Latenser,  Atchison,  Kan. ;  A.  A.  Proctor,  Prince- 
ton, Mo.;  Mr.  and  Mrs.  J.  A.  Lampkin,  Warrens- 
burg,  Mo. ;  M.r.  and  Mrs.  R.  C.  Bollinger,  Fort 
Smith,  Ark. ;  I.  W.  Guisinger,  Fayetteville,  Ark. ; 
W.  R.  Lighton  ("Billy  Fortune"),  Fayetteville,  Ark.; 
George  A.  Hibbard,  Medicine  Lodge,  Ark. ;  A.  K. 
Snyder,  Winfield,  Kan. ;  W.  H.  Felson,  Liberty, 
Mo.;  H.  B.  Wiley,  Jr.,  Nevada,  Mo.;  James  E. 
Thornton,  Hamilton,  Mo. ;  Fred  Jackson,  Atchison, 
Kan. ;  Miss  Jean  McDougal,  Sedalia,  Mo. ;  Runen- 
berger  Bros.,  Harrisonville,  Mo. ;  L.  W.  Cahill,  of 
Cahill  Bros.,  Windsor,  Mo.,  and  Burke  Bros.,  Co- 
lumbus, Scammon  and  West  Mineral,  Kan. 


THE  TALKING  MACHINE  WORLD. 


79 


Rough  Sapphires 

for  manufacturers  of 

Needles,  Reproducers  and  Talking  Machines 

HENRY  E.  OPPENHEIMER  &  CO.  ™aTN5 


NEW  EDISON  SALON  IN  MONTREAL. 

Handsome  Quarters  for  the  Display  of  Edison 
Phonographs  Opened  in  Department  Store  of 
Goodwins,  Ltd. — Victrola  Music  Heard  Over 
Transcontinental  Telephone — General  Busi- 
ness Conditions  Most  Satisfactory. 

(Special  to  The  Talking  Machine  World.) 

Montreal,  Can.,  March  4. — Goodwins,  Ltd.,  one 
of  Montreal's  leading  department  stores,  celebrated 
the  birthday  of  Thomas  A.  Edison  by  opening  its 
new  Edison  salon,  where  it  has  five  sound-proof 
booths  at  the  disposal  of  customers.  The  opening 
day  saw  the  disposal  of  a  Model  A  100,  valued  at 
$137.50,  to  a  prominent  local  citizen,  besides  a 
large  number  of  records.  The  Edison  salon  has 
been  placed  in  charge  of  phonograph  experts  from 
the  Edison  laboratory,  including  L.  Bourgett 
and  C.  R.  Woods,  assisted  by  Miss  Forest,  an  ex- 
perienced talking  machine  saleslady.  Goodwins, 
Ltd..  is  using  forceful  "copy"  in  the  leading  French 
and  English  daily  newspapers  directing  attention 
to  the  fact  that  it  is  now  handling  Edison  Diamond 
Disc  machines.  Manager  Coleman,  of  the  Mont- 
real branch  of  R.  S.  Williams  &  Sons,  Ltd.,  Edison 
jobbers  in  the  province  of  Quebec,  was  instru- 
mental in  closing  this  deal. 

Mr.  Edison's  birthday  was  celebrated  in  Canada 
by  the  majority  of  Edison  dealers  in  various  ways, 
mostly  by  advertising  and  holding  recitals. 

At  the  invitation  of  the  Bell  Telephone  Co.  of 
Canada,  Ltd.,  Montreal,  a  select  assembly  of  prom- 
inent business  men  recently  met  at  the  Ritz-Carl- 
ton  Hotel  to  hear  the  most  wonderful  demonstra- 
tion ever  witnessed  in  Montreal.  It  constituted 
the  opening  of  the  long-distance  telephone  across 
the  Dominion  of  Canada  from  Montreal  to  Van- 
couver, a  distance  of  4,227  miles,  in  which  Vic- 
trolas  and  Victor  records  played  a  most  prominent 
part. 

The  most  dramatic  moment  of  the  whole  eve- 
ning was  when,  after  all  had  talked  with  Van- 
couver, the  line  was  switched,  and  San  Francisco 
was  attached  to  the  other  end.  As  distinct  as  any 
message  sent  in  this  city,  the  operator's  voice  as 
each  exchange  was  passed  through  answered.  Mr. 
Heller  was  at  the  San  Francisco  end  and  played 
records,  which  were  heard  as  plain  as  if  they  were 
in  your  own  room,  ending  with  the  English  na- 
tional anthem. 

A  heavy  demand  is  still  noticeable  for  A5756, 
'Cello  Interpretations  of  Pablo  Casals,  which  were 
featured  in  the  February  list  of  Columbia  record- 
ings. 

C.  W.  Lindsay,  Ltd.,  through  the  able  efforts  of 
Manager  Norman  F.  Rowell,  has  succeeded  in 
doubling  its  Victrola  business  every  month  since 
September  to  date,  with  the  exception  of  De- 
cember. 

Miss  G.  Vezina,  in  charge  of  the  talking  ma- 
chine department  of  Almy's,  Ltd.,  reports  the  con- 
summation of  some  nice  business  this  month  to 
date,  including  several  disposals  of  various  models 
of  Columbias.  The  concern's  Saturday  afternoon 
and  evening  recitals  are  being  well  attended. 


The  Canadian  Graphophone  Co.,  Columbia  job- 
ber in  the  province  of  Quebec,  is  well  satisfied 
with  trade  so  far  this  year  (which,  by  the  way, 
shows  a  large  increase  over  the  corresponding 
period  a  year  ago).  It  is  not  only  holding  its  old 
accounts  but  is  daily  adding  new  ones. 

Recent  Sonora  agencies  placed  in  Montreal  arc 
the  following" :  Charles  Culross,  J.  A.  Hurteau 
&  Co.,  Ltd.;  N.  G.  Valiquette,  Ltd.;  H.  P.  Labelle 
&  Co.,-  Ltd.,  and  Ed.  Archambault. 

Harry  Lauder's  recent  appearance  in  Montreal 
showed  that  he  was  still  as  great  a  favorite  as 
ever,  and  the  Berliner  Gramophone  Co.,  Ltd.,  re- 
ports a  big  business  in  all  its  stores  for  his  old  and 
new  records. 

H.  P.  Labelle  &  Cie,  Ltd.,  147  St.  Catherine 
street,  has  taken  on  the  representation  of  the  Co- 
lumbia in  addition  to  the  Sonora. 

Arthur  Blouin,  Sherbrooke,  Que.,  is  handling  a 
large  number  of  Columbia  Grafonolas. 

Ed.  Archambault  is  installing  a  number  of 
sound-proof  booths.  He  features  Edison,  Sonora 
and  Columbia  products. 

Layton  Bros,  have  under  consideration  altera- 
tions and  additions  which  will  give  them  still 
greater  facilities  for  handling  an  increasing  busi- 
ness in  Edison  and  Columbia  machines. 


TH0S.  QUINLAN  BECOMES  MANAGER 

Of  the  Concert  and  Operatic  Department  of  the 
Columbia  Graphophone  Co.  with  Head- 
quarters at  the  Recording  Laboratory. 

The  Columbia  Graphophone  Co.,  New  York,  has 
announced  the  appointment  of  Thomas  Quinlan 
as  manager  of  the  company's  concert  and  operatic 
department,  with  headquarters  at  the  recording 
laboratory,  102  West  Thirty-eighth  street,  New 
York.  Mr.  Quinlan  assumed  his  new  duties  the 
first  of  the  month,  and  has  already  given  unmis- 
takable evidences  of  his  remarkable  skill  and 
ability. 

Mr.  Quinlan  is  prominent  in  musical  circles 
both  here  and  abroad,  and  particularly  in  Europe, 
where  he  achieved  unlimited  success  as  an  operatic 
impresario.  Mr.  Quinlan  was  the  "man  behind" 
the  Quinlan  Grand  Opera  Co.,  which  organization 
established  the  reputation  of  bei  g  a  household 
word  throughout  Great  Britain,  South  Africa, 
Australia,  New  Zealand  and  the  Dominion  of 
Canada.  Mr.  Quinlan  conducted  this  company 
twice  around  the  world,  traveling  150,000  miles  in 
all.    The  repertoire  of  the  company  consisted  of 


ESTABLISHED  1S68 


forty  operas,  and  these  operas  were  staged  from 
the  largest  equipment  ever  carried  by  one  com- 
pany. The  company's  success  was  tremendous 
and  performances  were  given  before  crowded 
houses  in  all  parts  of  the  world.    Mr.  Quinlan 


Thomas  Quinlan. 


was  also  associated  with  other  important  musical 
enterprises  in  England  which  achieved  renown. 

Mr.  Quinlan  has  the  personal  friendship  of  all 
the  leading  artists  in  operatic  and  concert  circles, 
and  in  his  new  position  with  the  Columbia  Co.  he 
will  be  able  to  utilize  the  same  measures  of  ag- 
gressiveness and  far-sightedness  which  con- 
tributed so  materially  to  his  success  abroad. 


BOOKED  SOME  BIG  ORDERS. 

Philip  A.  Ravis,  vice-president  of  the  New  York 
Album  &  Card  Co.,  New  York,  N.  Y.,  manufac- 
turer of  Nyacco  metal-back  albums,  returned  last 
week  from  an  extended  Western  trip.  Mr.  Ravis 
secured  a  good-sized  list  of  orders  and  states  that 
the  dealers  are  optimistic  to  an  unusual  degree. 
He  was  impressed  with  the  fact  that  the  trade  as 
a  whole  is  demanding  an  album  of  better  quality 
than  the  average  album  of  several  years  ago,  and 
states  that  the  dealers  are  not  paying  any  atten- 
tion to  albums  which  do  not  give  adequate  service 
to  their  patrons. 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.     We  manufacture  to  order  only. 


80 


THE  TALKING  MACHINE  WORLD. 


Each  buyer  and  each  seller  of  a  Columbia 
$50  Grafonola  is  always  satisfied— the 
one  with  the  quality,  the  other  with  the 
profit. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 

dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Company 

Wool  worth  Building,  New  York 


TALKING  MACHINE  MEN  MEET. 

Advocate  Passage  of  Stevens  Bill,  Appoint 
New  Committees  and  Listen  to  Address  on 
Motor  Troubles  at  Interesting  Session. 


On  Wednesday,  February  23,  a  meeting  of  the 
Talking  Machine  Men,  Inc.,  was  held  in  the  assem- 
bly room  of  the  Merchants'  Association,  Woolworth 
Building,  New  York,  with  President  John  A.  Hunt 
presiding.  The  usual  "spirit  of  action"  on  the  part 
of  those  present  caused  a  lively,  snappy  session. 

A  petition  advocating  the  Stevens  Bill  was 
signed  by  all.  Reports  were  then  made  and  ac- 
cepted from  the  several  committee  and  new  men 
were  appointed  to  serve  on  the  committee  on  cre- 
dentials, the  committee  on  membership  and  the 
committee  on  advertising.    The  latter  is  a  new 


committee,  the  function  of  which  is  to  acquaint 
the  association  members  with  the  advertising  rates 
of  all  the  newspapers  in  and  around  New  York 
City,  with  such  recommendations  as  may  prove  fit- 
ting. 

Interesting  floor  discussions  followed  concern- 
ing the  matter  of  the  dealer  insuring  a  machine 
sold  on  instalments  and  on  the  question  of  extend- 
ing the  organization's  roll  of  members.  The  presi- 
dent announced  that  he  will  devote  considerable 
time  during  the  next  month  to  motoring  around 
New  York  and  neighboring  cities  in  a  "pep"  move- 
ment to  increase  the  members. 

A.  H.  Dodin,  president  of  the  Talking  Machine 
Repair  and  Sales  Co.  and  specialist  on  the  repair 
of  talking  machines,  talked  on  the  elimination  of 
motor  chugging.  He  will  give  additional  talks  of 
a  technical  nature  at  the  meetings  which  are  to 
follow. 

In  the  election  proceedings  Herman  J.  Jaffee,  of 
Hoboken,  was  made  vice-president  for  the  State  of 
New  Jersey,  A.  J.  Beers  was  elected  as  a  new 
member,  and  the  Hotel  McAlpin  was  designated  as 
the  place  for  the  next  annual  banquet  in  April. 


COLUMBIA  DEPARTMENT  IN  DALLAS. 


(Special  to  The  Talking  Machine  World.) 

Dallas,  Tex.,  March  6.— The  Will  A.  Watkin 
Co.,  one  of  the  pioneers  among  the  music  houses 
in  Texas,  recently  held  the  formal  opening  of  its 
Columbia  Grafonola  department,  where  a  full  line 
of  machines  and  records  is  shown  and  demon- 
strated under  most  favorable  conditions.  The  com- 
pany issued  a  special  folder  to  mark  this  important 
event. 


ISSUE  ATTRACTIVE  DISPLAY  CARD. 


The  Wonder  Talking  Machine  Co.,  New  York, 
manufacturer  of  "Wonder"  talking  machines,  has 
advised  its  dealers  that  it  now  has  ready  for  dis- 
tribution a  very  attractive  display  card,  which  is 
also  suitable  for  use  as  a  mailing  card  to  the  deal- 
ers' prospects.  Those  dealers  who  have  taken 
advantage  of  the  company's  offer  to  mail  the  cards 
to  prospective  purchasers  are  enthusiastic  over  the 
results  achieved. 


OPERATED  ON  FOR  APPENDICITIS. 

Harry  L.  Marshall,  Pacific  Coast  supervisor  for 
Thomas  A.  Edison,  Inc.,  was  operated  on  at  St. 
Joseph's  Hospital,  Denver,  recently,  for  appendi- 
citis. As  soon  as  the  news  of  the  success  of  the 
operation  reached  the  Orange  laboratories,  Thomas 
A.  Edison,  Inc.,  sent  him  the  following  wire: 

"We  all  hope  your  recovery  may  be  rapid  and 
complete,  but  you  must  not  run  unnecessary  risk 
by  leaving  the  hospital  too  soon.  A  few  days 
may  make  a  big  difference  in  your  condition  but 
none  in  your  territory.    Good  luck." 

W.  C.  Wyatt,  of  the  Denver  Dry  Goods  Co., 
Edison  jobber  at  Denver,  did  everything  possible 
to  make  Mr.  Marshall  comfortable. 


The  Jewelry  Sales  Co.,  of  Marshalltown,  la., 
has  opened  a  store  for  the  sale  of  pianos  and 
talking  machines  at  Main  and  First  avenues. 


PATHE  SECURES  FAMOUS  SOPRANO. 

Eleonora  de  Cisneros,  Grand  Opera  Star,  Signs 
Contract  to  Make  Records  for  the  Pathe 
Phonograph  Exclusively  from  Now  on. 


H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co.,  New  York,  an- 
nounced this  week  that  arrangements  had  been 
ccmpleted  whereby  Mme.  Eleonora  de  Cisneros,  the 
famous  operatic  mezzo-soprpno,  will  record  ex- 
clusively for  the  Pathe  disc  library  in  the  future. 


Mme.  Eleanora  de  Cisneros. 

Mme.  de  Cisneros  is  well  known  to  music  lovers 
both  here  and  abroad,  having  appeared  with  some 
of  the  leading  opera  companies  in  this  country  and 
in  Europe.  She  played  important  roles  for  the 
Metropolitan  Opera  Co.,  Manhattan  Opera  Co.  and 
Philadelphia-Chicago  Opera  Co.,  and  has  also  ap- 
peared in  numerous  concerts  and  recitals.  Her 
performances  have  won  hearty  praise  from  the 
critics,  and  Pathe'  dealers  will  doubtless  find  a 
ready  sale  for  her  records. 


Albert  Spalding,  exclusive  Edison  Diamond 
Disc  artist,  played  his  way  to  the  hearts  of  Bos- 
ton recently  at  a  concert  at  Jordan  Hall  in  the 
Hub  City.  H.  T.  Parker,  music  critic  of  the 
Boston  Transcript,  paid  Spalding  a  most  remark- 
able tribute. 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Why  handle  inferior  machine-made 
American  imitations  when  you  can  get  at  similar 
prices  the  genuine  hand-made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any  other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 

163  Kearny  Street  San  Francisco 

Sole  Distributors  for  the  United  States  and  Canadi 


THE  TALKING  MACHINE  WORLD. 


81 


NEW  EDISON  SHOP  IN  AUSTIN,  MINN.  I|lllll|ll,l|||||||||||||rai|" 


Handsome  Quarters  for  the  Display  and  Sale 
of  Phonographs  Opened  Recently  by  the 
Schleuder  Paper  Co.  in  That  City. 


(Special  to  The  Talking  Machine  Wcrld.) 

Austin,  Minn.,  February  29. — The  Edison  Shop, 
at  124  West  Bridge  street,  conducted  by  the  Schleu- 
der Paper  Co.,  of  this  city,  which  was  formally 
opened  to  the  public  recently,  continues  to  be  the 
source  of  interest  to  many  visitors  because  of  its 
attractive  arrangement.  Its  completeness  empha- 
sizes the  enterprise  of  this  company  as  well  as  the 
fact  that  it  is  a  live  Edison  dealer  and  sees  a  great 
future  in  the  Edison  disc  line. 

One  of  the  striking  features  of  this  building  is 
the  concert  hall,  which  seats  from  seventy-five  to 
one  hundred  people.  The  color  scheme  is  ivory 
white  and  silver  gray,  with  side  wall  panels  con- 
taining beautiful  water-color  mural  paintings.  A 
stage  runs  across  one  end  of  the  hall  and  is 
twenty-three  feet  wide  by  twenty-four  feet  long. 

Leading  from  the  concert  hall  is  a  handsomely 


Stage  of  the  Concert  Hall. 

decorated  lobby,  twenty  feet  long,  and  lined  with 
demonstration  booths,  each  one  of  them  being  deco- 
rated and  furnished  in  a  different  color  scheme. 
A  large  stockroom  also  opens  off  the  lobby  and  is 
convenient  for  the  salesmen. 

Throughout  the  building,  and  particularly  in  the 


View  Through  the  Lobby. 

concert  hall  and  booths,  special  attention  has  been 
given  to  the  question  of  ventilation.  The  elaborate 
lighting  system  includes  fixtures  silver-plated  in  a 
dull  silver  finish,  and  all  the  general  hardware  in 
the  building  is  in  the  same  finish  to  match. 

Both  before  and  since  the  holidays  there  have 
been  daily  concerts  given  afternoon  and  evening  in 
the  concert  hall,  which  have  produced  excellent  re- 
sults in  the  matter  of  sales. 


A.  O.  Price,  of  the  Compton-Price  Piano  Co., 
Coshocton,  O.,  has  completed  and  is  now  testing 
out  a  talking  machine,  which  he  claims  is  radically 
different  from  anything  at  present  on  the  market. 


TXLI#mr  MACHINE 
COMPANY 

40    COOPER  SQUARE.     NEW  YORK 


Manufacturers  of  the 

Melophone  and  Liberty  Phonograph3 

And  of 

Motors  and   Parts  for  the  Trade 


This  gives  you  one  of  the  big  Lansing 
Covers  for  any  of  the  large  cabinet  ma- 
chines. It  is  made  of  government  khaki  and 
the  inside  lining  is  of  cotton  flannel.  Heavy 
cotton  is  used  for  the  interlining,  there  be- 
ing four  thicknesses,  these  being  quilted  to 
Keep  the  Cover  of  uniform  thickness  and 
durability.  The  Cover  is  known  as  Grade  B. 


for  a  LANSING 

KHAKI  MOVING  COVER 

Write  for  this  Cover  to-day ;  better  make  the  order  read 
"6"  if  you  do  a  large  business.  Anyway,  see  the  value 
represented  in  this  one,  not  only  as  a  quality  cover,  but  its 
saving  to  you  in  excess  delivery  charges. 


WRIT  E   FOR  BOOKLET 

E.  H.  LANSING 

611  Washington  St.,  Boston,  Mass. 


.aiiuniiiiiiM 

CHANGES  AT  COLUMBIA  OFFICES. 

Advertising   Department  Occupies  Space  For- 
merly Used  by  Record  Department. 


IlilllllllllllllllilllllllllllllllW^ 


CADMAN  AND  THE  VICTROLA. 

Noted  Composer.  While  in  Los  Angeles,  Listens 
to  One  of  His  Own  Records  at  Barker  Bros. 


In  order  that  the  various  departments  at  the 
executive  offices  may  work  under  efficient  condi- 
tions and  to  allow  for  the  increased  requirements 
of  its  fast-growing  business,  the  Columbia  Co.  has 
made  several  changes  in  the  lay-out  of  its  executive 
office  floor  in  the  Woolvvorth  Building  which  have 
already  proven  their  value.  The  personal  record, 
professional  and  international  record  departments 
have  been  removed  from  the  Woolworth  Building 
to  the  Columbia  Co.'s  record  laboratory  at  102 
West  Thirty-eighth  street,  New  York,  where  ihey 
will  be  in  close  proximity  to  the  most  important 
division  of  the  company's  work. 

The  space  formerly  utilized  by  these  departments 
has  been  taken  over  by  the  advertising  department 
in  its  entirety.  In  its  new  home  the  advertising 
division  will  have  increased  space,  which  it  needed 
b;idly,  and  as  these  offices  are  in  a  more  secluded 
section  of  the"  floor  than  the  executive  offices 
proper,  Advertising  Manager  Baker  and  the  various 
members  of  the  department  will  be  able  to  work  in 
comparative  quiet  and  peace.  The  offices  formerly 
occupied  by  the  advertising  department  will  be 
utilized  as  additional  space  for  the  financial  and 
export  departments. 

D.  H.  Delzell,  president  of  the  Columbia  Stores 
Co.,  Denver,  Col.,  Columbia  distributer,  was  a 
visitor  to  the  executive  offices  recently.  Mr. 
Delzell  spoke  very  optimistically  of  conditions  in 
Colorado,  stating  that  the  Columbia  dealers  in  his 
territory  had  closed  a  record-breaking  business  and 
are  preparing  to  do  an  even  greater  business  in 
1916.  Mr.  Delzell  congratulated  the  company  on 
the  splendid  quality  of  the  records  which  are  being 
produced,  and  was  particularly  well  pleased  to  learn 
that  the  company  had  arranged  to  materially  in- 
crease its  production  the  coming  year. 


(Special  to  The  Talking  Machine  Wi  rid.) 

Los  Angeles,  Cal.,  February  28. — During  the 
visit  recently  of  Charles  Wakefield  Cadman,  the 
eminent  composer,  to  the  talking  machine  depart- 
ment of  Barker  Bros.,  and  an  interesting  souvenir 
of  his  visit  is  the  photograph  taken  of  Mr.  Cad- 


C.  W.  Cadman  Listening  to  His  Compositions. 

man  listening  to  one  of  his  own  compositions  being 
played  on  a  Victrola  XVI.  Mr.  Cadman  recently 
purchased  a  Victrola  XVI  from  Barker  Bros.,  and 
is  now  making  his  home  in  Los  Angeles.  The 
combined  picture  of  the  artist  and  the  instrument 
will  doubtless  appeal  to  many  admirers. 


EXPOSITION  FORJAMDEN,  N.  J. 

Victor  Talking  Machine  Co.  Actively  Interested 
In  Plans  for  Celebration  in  May. 


The  Victor  Talking  Machine  Co.,  one  of  the  lead- 
ing if  not  the  leading  industry  of  Camden,  N.  J., 
is  actively  interested  in  the  plans  for  an  Exposition 
of  Industry  and  Civic  Celebration  in  Camden,  to 
be  held  from  May  18  to  27. 

The  Pennsylvania  Railroad  plans  to  advertise 
this  exposition  along  its  right  of  way  and  make 
special  rates  to  attract  people  to  Camden  while  it  is 
open. 


The  man  who  pushes  the  goods  the  manager  wants 
pushed  is  the  man  who  is  going  to  find  the  way 
tn  the  front  easiest. 

USE 

"Arrow  " 

SOUND  BOXES 
TONE-ARMS 
MOTORS 


N 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  N.  J. 


82 


THE  TALKING  MACHINE  WORLD. 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  March  8. — Sound-Repro- 
ducing Machine. — John  T.  Prout,  New  York.  Pat- 
ent No.  1,167,838. 

The  present  invention  relates  more  particularly 
to  certain  improved  attachments  for  sound-repro- 
ducing machines,  whereby  said  machines  are  ren- 
dered of  greatly  increased  efficiency. 

According  to  this  invention,  after  the  inaugura- 
tion of  the  operation  of  the  machine  the  tone  arm 
is  reset,  so  that  the  record  in  use  may  start  anew. 
This  may  be  accomplished  irrespective  of  the  dis- 
tance that  the  stylus  has  traversed  along  the  ef- 
fective zone  of  the  disc — that  is  to  say,  the  record 
is  permitted  to  be  entirely  played  and  then  be  re- 


FIG.2. 


TIG. I. 


peated  or  partially  played  and  the  stylus  returned 
to  any  predetermined  distance,  and  that  portion 
already  gone  over  traversed  again  by  the  stylus. 
The  mechanism  whereby  this  is  accomplished  is 
oi  extreme  simplicity  and  may  be  so  designed  as  to 
be  used  in  conjunction  with  records  of  varying 
diameters. 

In  the  accompanying  sheet  of  drawings,  in  which 
like  reference  characters  are  employed  to  designate 
like  parts  throughout  the  respective  views,  Fig.  1 
ij  a  view  in  side  elevation  of  a  sound-reproducing 
machine  embodying  the  features  of  the  invention. 
Fig.  2  is  a  detail  perspective  view  showing  the 
resetting  mechanism. 

Talking  Machine. — Francesco  Cirell,  Philadel- 
phia, Pa.    Patent  No.  1,167,796. 

This  invention  relates  to  improvements  in  talk- 
ing machines,  the  object  of  the  invention  being  to 
provide  an  improved  construction  of  talking  ma- 
chine which  may  be  used  in  connection  with 
various  styles  of  records,  and  provide  improved 
means  whereby  the  sound  box  may  be  located  at 
either  of  two  positions  relatively  to  the  tone  arm. 

A  further  object  is  to  provide  improved  means 
whereby  the  tone  may  be  softened  or  increased  as 
for  supporting  the  stylus  at  any  angle  desired, 
desired. 

A  further  object  is  to  provide  an  improved  con- 
struction of  sound  box  having  openings  therein, 
and  capable  of  adjustment  relatively  to  the  tone 
arm  to  position  the  stylus  at  the  angle  desired. 

A  further  object  is  to  provide  an  improved  con- 
struction of  stylus  bar  adapted  to  support  a  needle 
at  various  angles  and  positions,  employing  a  single 
set  screw  to  secure  the  stylus  in  any  of  its  operat- 
ing positions. 

In  the  accompanying  drawings  Fig.  1  is  a  view 
in  longitudinal  section  through  the  improved  tone 
arm.  Fig.  2  is  a  fragmentary  view  on  an  enlarged 
scale  partly  in  plan  and  partly  in  section  through 
the  free  ends  of  the  tone  arm.  Fig.  3  is  a  view  in 
section  on  the  line  3 — 3  of  Fig.  2.  Fig.  4  is  a  view 
in  elevation  of  the  outer  face  of  the  sound  box. 
Fig.  5  is  a  similar  view  of  the  inner  face  of  the 


sound  box.  Fig.  6  is  a  view  in  section  through  the 
center  of  the  sound  box  taken  on  line  6 — 6  of  Fig. 
4  Fig.  7  is  an  enlarged  view  in  section  through 
the  lower  portion  of  the  stylus  bar,  and  Fig.  8  is  a 
view  in  section  on  the  line  8 — 8  of  Fig.  7. 

Phonograph. — Newman  H.  Holland,  West 
Orange,  N.  J.,  assignor  to  the  Jersey  Patent  Co., 
same  place.    Patent  No.  1,167,500. 


This  invention  relates  to  phonographs,  and 
more  particularly  to  an  improved  record  support 
therefor. 

Ordinary  phonograph  records  change  in  diameter 
to  a  considerable  extent  under  different  tempera- 
ture conditions,  expanding  under  heat  and  con- 
tracting under  cold,  whereas  the  supports  upon 
which  the  records  are  mounted  change  but  little  in 
diameter  under  the  same  conditions.  As  these  sup- 
ports are  so  constructed  that  when  the  records  are 
placed  thereo.n  a  tight  engagement  will  be  main- 
tained between  the  same  and  the  records,  it  fre- 
quently happens  that  the  latter  become  so  tightly 
locked  in  place  that  it  is  difficult  to  remove  them 
without  damaging  the  record  surface  or  breaking 
the  records  themselves. 

The  object  of  this  invention  is  to  provide  a  rec- 
ord support  adapted  to  firmly  hold  a  sound  record 
or  a  sound  record  blank  and  yet  to  permit  its 
ready  removal.  In  conformity  with  this  object,  a 
support  is  provided  in  which  the  record-engaging 
means  is  movable  toward  and  from  the  axis  of  the 
support  so  that  the  said  means  may  be  firmly  held 
in  engagement  with  the  bore  of  the  record  or  blank 
or  moved  inwardly  to  permit  disengagement  of 
the  latter. 

Figure  1  represents  a  vertical  longitudinal  sec- 
tion through  the  center  of  the  mandrel  of  a  phono- 


r  /;<*/ 


graph  embodying  the  invention,  a  part  of  the  frame 
of  the  phonograph  being  shown  in  elevation ;  Figs. 
2,  3,  4  and  5  represent  sections  of  the  mandrel 
taken  on  lines  2—2,  3—3,  4-^  and  5—5,  respect- 
ively, of  Fig.  1 ;  Fig.  6  represents  a  fragmentary 
section  of  a  modification  of  one  of  the  details  of 
construction. 

Phonograph  Reproducer— Adolph  F.  Gall,  West 
Orange,  N.  J.,  assignor  to  the  New  Jersey  Patent 
Co.,  same  place.    Patent  No.  T,167,489. 

This  invention  relates  to  phonograph  reproducers 
which  are  provided  with  a  pair  of  reproducing  styli 
adapted  to  track  records  of  different  character,  as 
for  example,  records  having  100  and  200  threads 
per  inch  respectively,  said  styli  being  so  mounted 
that  either  may,  by  a  simple  manipulation,  be 
brought  into  or  out  of  operative  position  with  re- 
spect to  the  record  surface  at  will.  In  the  inven- 
tion, the  styli  are  carried  by  different  surfaces  of 
a  single  stylus  lever,  the  stylus  lever  being  pivot- 
ally  mounted  in  such  a  manner  that  it  may  be 
rotated  about  an  axis  substantially  parallel  with 
the  diaphragm  of  the  reproducer,  and  substantially 
parallel  to  a  diameterical  plane  of  the  sound  rec- 
ord, in  which  plane  is  located  the  sound  record 
groove  which  the  stylus  is  adapted  to  track  in 
order  that  either  stylus  may  be  brought  into  op- 
erative position.  Preferably,  the  styli  are  carried 
by  the  top  and  bottom  surfaces  of  the  stylus  lever, 
that  is,  180  degrees  apart,  the  lever  being  pivoted 
to  a  member  which  is  rotatable  about  an  axis  ex- 
tending longitudinally  of  the  lever  in  lugs  depend- 
ing from  the  floating  weight,  the  tail  of  the  lever 
being  connected  to  the  diaphragm  in  such  a  manner 
that  the  diaphragm  will  not  be  placed  under  undue 
stress  during  the  adjustment  of  the  lever  to  posi- 
tion the  stylus.  Preferably,  stops  are  provided  to 
limit  the  rotation  of  the  lever  during  adjustment 
ti  a  swing  of  180  degrees,  and  also,  preferably, 
spring  means  are  provided  for  holding  the  stylus 
lever  in  either  adjusted  position. 

This  invention  also  comprises  an  improved  indi- 
cating means  for  indicating  which  stylus  is  in  op- 
erative position. 

In  order  that  the  invention  may  be  more  fully 
understood,  reference  is  hereby  made  to  the  ac- 
companying drawings,  forming  part  of  this  speci- 
fication, in  which — 


Figure  1  is  a  central  vertical  section  of  a  phono- 
graph reproducer  embodying  the  invention,  certain 
parts  being  shown  in  side  elevation.  Fig.  2  is  a 
bottom  plan  view  of  the  same.  Fig.  3  is  a  detail 
end  view  looking  from  the  right  in  Fig.  1  showing 
the  means  for  supporting  the  floating  weight.  Fig. 
4  is  a  detail  end  view  looking  from  the  left  in  Fig. 
1  showing  one  form  of  indicating  device.  Figs.  5 
and  6  are  detail  views  showing  modified  forms  of 


/To-' 


the  indicating  device.  Fig.  7  is  a  side  elevation  of 
the  stylus  lever  showing  modified  connections  to 
the  diaphragm.  Fig.  8  is  an  end  view  of  the  same 
looking  from  the  left  in  Fig.  7.  Fig.  9  is  a  side 
elevation  of  the  stylus  lever  showing  a  modified 
form  of  stylus  mounting. 

In  all  of  the  above  figures  corresponding  parts 
are  denoted  by  the  same  reference  numerals. 

Molded  Article. — Jonas  W.  Aylsworth,  East 
Orange,  N.  J.,  assignor  to  the  New  Jersey  Patent 
Co.,  West  Orange,  N.  J.    Patent  No.  1,167,468. 

This  invention  relates  to  molded  objects,  such  as 
sound  records,  .and  more  particularly  to  such 
molded  objects  as  are  formed  by  the  method  or 
process  described  in  application,  Serial  No.  674,- 
289,  filed  January  30,  1912,  of  which  this  application- 
is  a  division.  The  said  process  involves  the  forma- 
tion of  a  surface  layer  of  material  upon  the  smooth 
polished  surface  of  a  metallic  plate  or  other  blank 
mold  and  the  transfer  of  the  same  to  the  surface 
of  the  object  to  be  coated  under  heat  and  pressure 
with  the  firm  adhesion  or  welding  of  the  surface 
veneer  to  the  object.  The  surface  layer  thus 
formed  has  a  smooth  homogeneous  surface  free 
from  air  bubbles,  dust  particles  and  the  like,  and  is 

filler  and  tfiermo  plastic  binder 


Phenolic  final '  ccndensoi**i  predict  pVostic  at 
elevated  temperatures 


of  a  material  which  is  hard  when  cold,  but  suffi- 
ciently plastic  when  heated,  to  take  a  clear  impres- 
sion from  a  mold  or  die,  such  a  sound  record 
matrix. 

Phonograph  Mechanism. — William  Notter  and 
Richard  S.  Arthur,  New  York,  assignors  to  the 
Talking  Doll  &  Novelty  Co.,  Inc.,  same  place. 
Patent  No.  1,167,842. 

This  invention  comprises  certain  improvements 
in  phonograph  mechanism,  having  as  objects, 
among  others,  to  effect  a  material  simplification  of 
such  mechanisms,  to  secure  compactness  in  the  con- 
struction and  relation  of  the  elements,  to  insure 
strength  and  rigidity  in  the  structural  parts — more 
especially  in  apparatus  where  the  mechanism  is 
carried  in  projecting  relation  from  a  support— to 
enable  the  apparatus  to  be  quickly  and  easily  as- 
sembled and  parts  to  be  readily  replaced  in  event 
of  breakage,  to  render  it  in  a  high  degree  auto- 
matic without  introducing  complications,  to  facili- 
tate the  insertion  and  removal  of  records,  and  to 
make  the  apparatus  proof  against  meddlesome  or 
un  "killed  manipulation. 

The  mechanism  is  more  particularly  designed 
for  installation  in  small  form  in  dolls  or  other 
toys,  clocks,  etc..  as  illustrated  for  example  in 
Fig.  1  of  the  accompanying  drawings,  its  com- 
pact and  sturdy  .construction,  its  ability  to  perform 
equally  well  in  any  position,  and  the  simplicity  of 
its  operation  especially  fitting  it  for  such  uses. 
The  apparatus  may  be  made  on  a  larger  scale,  and 
part  or  all  of  its  features  may  be  applied  in 
numerous  specifically  different  ways,  for  example, 
in  the  production  of  so-called  hornless  or  cabineted 
machines  of  small  size. 

A  feature  of  the  mechanism  which  contributes 
to  the  flexibility  of  external  design  as  well  as  to 
the  securing  of  desirable  acoustic  effects,  consists 
in  the  possibility  of  disposing  the  reproducer  at  any 


THE  TALKING  MACHINE  WORLD. 


83 


LATEST  PATENTS  RELATING  TO  TALKING  MACHINES— (Continued  from  page  82). 


or  various  points  around  the  record  drum,  together 
with  the  consequent  freedom  in  the  matter  of  the 
disposition  of  the  sound  conveyor  or  amplifier.  In 
the  particular  instance  herein  shown  the  reproducer 
is  located  below  the  record  drum,  while  the  sound 


conveyor  extends  around  and  above  the  same, 
though  it  will  be  understood  that  this  orientation 
is  not  necessariiy  fixed,  since  in  the  case  of  a  talk- 
ing doll,  for  example,  the  mechanism  as  a  whole 
may  be  disposed  in  any  position  according  to  the 
manner  in  which  the  doll  is  held. 

In  the  accompanying  drawings  illustrating  the 
invention  by  means  of  the  embodiment  at  present 
believed  to  be  preferable  for  use  in  dolls,  Fig.  1  is 
a  front  elevation  of  the  mechanism  in  the  body  of 
a  doll,  the  doll  body  being  partially  sectioned  and 


partially  broken  away;  Fig.  2  is  a  vertical  section 
through  the  mechanism,  taken  in  the  plane  of  its 
main  axis,  the  scale  being  considerably  larger  than 
that  of  Fig.  1 ;  Fig  3  is  a  bottom  plan  view  of  the 
mechanism  on  the  scale  of  Fig.  1 ;  Fig.  4  is  an 
elevation  looking  at  the  right-hand  end  of  Fig.  1 ; 
Fig.  5  is  a  reverse  end  elevation ;  Fig.  6  is  a  section 
on  the  line  6—6  of  Fig.  2;  Figs.  7  and  8  are 
sections  on  the  lines  7—7  and  8—8  of  Fig.  6 ;  Fig. 
9  is  a  fragmentary  elevation  showing  the  feed  nut 
and  return  dog  in  midposition,  wherein  the  thread 
bar  is  free  to  be  withdrawn ;  Fig.  10  is  a  section  on 
the  line  10 — 10  of  Fig.  2;  Fig.  11  is  a  detail  view 
showing  the  central  portion  of  the  mechanism 
partly  in  section_in  the  plane  of  the  axis  and  partly 
in  elevation ;  Fig.  12  is  an  enlarged  cross-section 
on  the  line  12 — 12  of  Fig.  11 ;  Fig.  13  is  an  eleva- 
tion of  the  supporting  wall,  indicating  the  gearing 
in  a  semi-diagrammatic  manner ;  Figs.  14  and  15 
are  detail  sectional  views  illustrative  of  the  spring 
tape  winder;  Fig.  16  is  an  end  view  of  the  gov- 
ernor, partly  broken  away  and  in  section  ;  Fig.  17 
i=  a  side  elevation  of  the  governor ;  Fig.  18  is  a 
central  longitudinal  section  therethrough ;  Fig.  19 
b  a  section  on  the  line  19—19  of  Fig.  20;  Fig.  20 
is  a  cross-section  through  the  record  drum  on  the 
line  20 — 20  of  Fig.  19;  tig.  21  is  an  inner  face  view 


of  the  plate  bearing  the  balls  which  hold  the  wind- 
ing gear  against  reverse  movement ;  Fig.  22  is  an 
enlarged  section  on  the  line  22 — 22  of  Fig.  21,  rep- 
resenting the  winding  gear,  and  Fig.  23  is  a  detail 
sectional  view  showing  the  winding  and  driving 
gears  and  one  of  the  ball  devices. 

Sound  Box. — John  S.  Ostrom,  San  Francisco, 
Cal.    Patent  No.  1,166,627. 

An  object  of  the  invention  is  to  provide  a  sound 
box  which  will  cause  a  clear  and  correct  reproduc- 
tion of  the  sound. 

Another  object  of  the  invention  is  to  provide  a 
sound  box  in  which  the  vibrations  are  unhampered 
in  their  travel  between  the  stylus  and  diaphragm. 

Referring  to  said  drawings,  Fig.  1  is  a  side  view 
of  the  sound  box  of  the  invention  mounted  on  the 
sound-conducting  arm.  the  sound  box  being  shown 


with  the  stylus  at  right  angles  to  the  arm  for  pur- 
poses of  convenience.  Fig.  2  is  an  underneath 
view  of  the  sound  box  and  arm  taken  in  the  posi- 
tion shown  in  Fig.  1.  Fig.  3  is  a  cross-section  of 
the  sound  box  taken  on  the  line  A — A,  Fig.  1.  Fig. 
4  is  a  cross-section  of  the  sound  box  taken  on  the 
line  B— B,  Fig.  1.  ' 

Adapter  Stylus  for  Phonographs. — Ellis  S. 
Oliver,  Newark,  N.  J.  Patent  No.  1,168,412.  The 
present  invention  relates,  generally,  to  improve- 
ments in  phonograph  apparatus,  and  the  invention 
has  reference  more  particularly  to  an  adapter 
stylus  which  will  operate  to  transmit  the  vertical 
vibrations  produced  by  the  vertical  indentations  of 
a  sound  record  disc  to  produce  horizontal  vibra- 
tions of  a  diaphragm  of  a  reproducing  sound  box 
set  in  a  vertical  plane. 

It  is  the  principal  object  of  the  present  invention, 
therefore,  to  provide  an  interchangeable  or  detach- 
able adapter  stylus  adapted  to  be  connected  with 
the  ordinary  needle  socket  of  the  vibrator  arm  of 
a  vertical  sound  box,  in  place  of  the  usual  type  of 
needle  adapted  to  play  horizontal  sound  record  im- 
pressions, so  that,  without  other  change,  the  ver- 
tical vibrations  of  the  vertical  or  "hill-and-dale" 


sound  record  impressions  may  be  transmitted 
through  such  adapter  stylus  to  the  pivoted  vibrator 
arm  and  vertical  diaphragm  of  the  vertical  sound 
box,  so  that  the  latter  is  adapted  to  reproduce  the 
sounds  recorded  upon  such  type  of  sound  record 
disc. 

Fig.  1  is  a  face  view  of  a  vertical  sound  box,  the 
vibrator  arm  of  which  is  equipped  with  the  novel 
construction  of  adapter  stylus  made  according  to 
and  embodying  the  principles  of  the  present  in- 
vention, in  this  view  the  said  adapter  stylus  being 
shown  in  contact  with  the  vertical  sound  record 
impressions  of  a  "hill-and-dale"  sound  record  disc, 
the  latter  being  shown  in  section.  Fig.  2  is  an  edge 
side  view  of  said  vertical  sound  box  so  equipped. 
Fig.  3  is  a  longitudinal  vertical  section  of  an 
adapter  stylus  made  according  to  and  embodying 


the  principles  of  the  present  invention,  the  same 
being  drawn  on  an  enlarged  scale.  Fig.  4  is  a 
longitudinal  section  of  a  codified  construction  of 
said  novel  adapter  stylus.  Fig.  5  is  a  similar  view 
of  another  modified  construction  of  said  novel 
adapter  stylus.  Figs.  6  and  7  are,  respectively, 
'ongitudinal  sections  of  still  further  modified  con- 
structions of  the  novel  adapter  stylus. 

Tone  Moderator  for  Talking  Machines. — 
George  E.  Brightson,  Oyster  Bay,  N.  Y.,  assignor 
to  the  Sonora  Phonograph  Corp.,  New  York.  Pat- 
ent No.  1,167,972. 

This  invention  relates  to  tone  moderators  for 
talking  machines,  and  has  for  its  object  to  provide 
an  improved  device  which  may  be  conveniently 
operated,  and  which  serves  to  eliminate  the  objec- 
tionable feature  of  phonographs  known  as 
"scratch."  The  device  is  so  arranged  that  the 
passage  of  the  sound  is  not  impeded  so  as  to  dis- 
advantageously  influence  the  tone  produced  by  the 
instrument. 

In  the  accompanying  drawings  Fig.  1  is  a  front 
view  of  the  part  of  the  leader  through  which  the 
sound  passes,  with  the  improved  tone  moderator 
applied  thereto,  arranged  within  the  phonograph 
case  and  'operated  from  the  outside  thereof ;  Fig. 


4 

11"  !a 

it -  & 

2  is  a  vertical  section  taken  on  line  2 — 2  of  Fig.  1 ; 
Fig.  3  is  a  view  of  the  opposite'  side  of  the  device 
from  that  shown  in  Fig.  1 ;  Fig.  4  is  a  section  taken 
on  line  2 — 2  of  Fig.  1,  but  with  the  valve  in  a  dif- 
ferent position  from  that  shown  in  Fig.  2 ;  Fig.  5 
h  a  similar  section  with  the  valve  in  another  posi- 
tion ;  Fig.  6  is  a  similar  section  with  the  valve  in 
still  another  position  ;  Fig.  7  is  a  plan  view  of  the 
valve,  removed  from  its  casing ;  Fig.  8  is  a  plan  of 
a  modified  form  of  valve ;  Figs.  9  and  10  are  re- 
spectively a  front  view  and  a  plan  view,  both  on  a 
smaller  scale  than  the  preceding  figures,  of  another 
form  of  valve,  in  its  housings,  and  Figs.  11  and  12 
are  respectively  a  front  view  and  a  plan  view  of 
another  form  of  the  invention. 


It  is  the  way  you  treat  a  customer  that  makes 
the  difference  between  sending  him  away  satisfied 
and  sending  him  away  never  to  return. 


FOR  S 1 .00  I  WILL  MAIL 
1000  ASSORTED  BUSINESS  STICKERS 
as  illustrated  in  this  advertisement. 

Stickers  are  Poster  Stamp  style  on  colored 
gummed  paper.  Used  to  collect  accounts — 
to  get  more  business  and  to  say.  Thanks! 
Desired  results  are  had  by  sticking  one  to 
statement,  invoice  letter  or  receipt,  etc. 

Users  say  "one  of  these  stickers  beats  a 
thousand  bare  words  to  a  frazzle."  They 
leave  no  sore  spots.  They  cheer  to  action. 
Are  thoroughly  thought  out  pictured  ap- 
peals —  humorous,  semi-hu- 
morous, serious  and  home- 

m 


84 


THE  TALKING  MACHINE  WORLD. 


RECORD  BULLETINS  FOR  APRIL,  1916. 


VICTOR  TALKING  MACHINE  CO. 

POPULAR  SONGS  FOR  THE  MONTH. 
No.  Size. 
17935  At  the  Fountain  of  Youth  (McCarron-Gerber- 

Jentes)   Ban  W.  Quinn  10 

Hello!   Boys,  I'm  Back  Again   (Jack  Mahoney- 

Harry  von  Tilzer)  Dan  W.  Quinn  10 

17943  The  Lights  of  My  Home  Town  (Chas.  K.  Harris) 

Peerless  Quartet  10 
There's  a   Broken   Heart   for   Every   Light  on 
Broadway   (Fred  Fischer-Howard  Johnson) . . 
,„„,„  .  Edna  Brown  10 

179o9  Down  in  the  U-17  (Roger  Lewis-Ernie  Erdman) 

,       „  Billy  Murray  10 

Since  Mother  Goes  to  the  Movie  Shows  (C.  Mc- 
Carron-A.  von  Tilzer)  Peerless  Quartet  10 

17967  Young  America,  We're  Strong  for  You  (Wm. 

McKenna)   Peerless  Quartet  10 

Songs  We  Used  to  Sing  in  Dixie  Land  (Wm.  H. 
Gardner-Caro  Roma).. J.  Reed-J.  F.  Harrison  10 

17968  Memories  (Gustave  Kahn-Egbert  Van  Alstyne) 

John  Barnes  Wells  10 
One    Fleeting   Hour    (Karl  Fuhrmann-Dorothy 
Lee).  'Cello  obligato  by  Rosario  Bourdon.... 

Elsie  Baker  10 

17969  Sweet  Cider  Time  When  You  Are  Mine  (Joe 

McCarthy-Percy  Wenrich)  ...  .Peerless  Quartet  10 

Way  Down  in  Arkansas  (James  White)   

Billy  Murray-Irving  Kaufman  10 

17970  I   Love  You,   That's   One  Thing  I   Know  (L. 

Wolfe  Gilbert-Anatol  Friedland)  .  .  Wm.  Barnes  10 
Always  Be  Honey  to  Me  (Branen-Lange-Prival) 

Albert  Campbell-Henry  Burr  10 

17971  On  the  Hoko  Moko  Isle  (Lou  Klein-Harry  von 

Tilzer)   Collins  and  Harlan  10 

When  I'm  a  Sargent  Man  (Fred  Hager)  

Collins  and  Harlan  10 

17972  That    Soothing    Symphony    (Will  Harris-Ted 

Snyder j   American  Quartet  10 

Those  Good  Old  Days  Back  Home   (Joe  Mc- 
Carthy-Jimmie  V.  Monaco)  .American  Quartet  10 
45079  You're  the  Best  Little  Mother  that  God  Ever 

Made  (J.  K.  Brennan-Ernest  R.  Ball)  

George  MacFarlane  10 
Good  Night,   Good  Night   (Ruth  K.  Gardiner- 
Ernest  R.  Ball)  George  MacFarlane  10 

17956  I'm  Neutral  (Leon  De  Costa)  Olive  North  10 

I'm  a  Lonesome  Melody  (Joe  Young-Geo.  W. 
Meyer)   Olive  North  10 

DANCE  RECORDS. 
3552S  Very   Good   Eddie — Medley   One-step  (Jerome 

Kern)   Victor  Military  Band  12 

Around  the  Map — Medley  Fox  Trot  (Herman 
Finck)   Victor  Military  Band  12 

35533  Bugle  Call  Rag— Fox  Trot.. Victor  Military  Band  12 
Some   Sort   of   Somebody,   from    "Very  Good 

Eddie" — Fox  Trot,  (Jerome  Kern)  

Victor  Military  Band  12 

35534  The  Princess  Pat  Waltzes  (Victor  Herbert)  

Victor,  Dance  Orchestra  12 
Somewhere  a  Voice  Is  Calling — Medley  Waltz.. 

Victor  Dance  Orchestra 


12 

MISCELLANEOUS  SELECTIONS. 
1792S  Colombia  Waltz,  from  N.  Y.  Hippodrome  (Mari- 
ano Valverde)  (Marimba)  

Blue  and  White  Marimba  Band  10 
Marimba  March,  from  N.  Y.  Hippodrome  (Ma- 
rimba)  Blue  and  White  Marimba  Band  10 

17965  Hawaiian  Love  Song  (Barton).     Yodling  Duet 

with  guitar  Ward  Barton-Frank  Carroll  10 

Sleep,  Baby,  Sleep  (New  Version  by  Barton). 

Yodling  Duet  with  guitar  

Ward  Barton-Frank  Carroll  10 

17973  Hungarian  Dance,  No.  5  (Brahms).  Cembalom 

Solo  Joseph  Maskowitz  10 

Hungarian  Czardas.  Cembalom  Solo.  Also  called 

"Cembalo,"  "Cymbal"  and  "Dulcimer"  

Joseph  Moskowitz  10 
17939  Maria,  Mari  (Di  Capua).  Neapolitan  Song.  Vio- 
lin, 'cello  and  piano  McKee  Trio  10 

Manzanillo  (Robyn)    Mexican  Serenade.  Vio- 
lin, 'cello  and  piano  McKee  Trio  10 

35524  Romeo  and  Juliet  Selection  (Gounod).  Accor- 

deon  Solo  Pietro  12 

Barber  of  Seville  Overture   (Rossini).  Accor- 

deon  Solo  Pietro  12 

35527  Midsummer  Night's  Dream — Nocturne  (Mendels- 
sohn)  Victor  Concert  Orchestra  12 

Midsummer  Night's  Dream — Intermezzo  (Men- 
delssohn)  Victor  Concert  Orchestra  12 

MUSICAL  COMEDY  SUCCESSES. 

17974  Here  Comes  Tootsi,  from   "Around  the  Map" 

(C.  M.  S.  McLellan-Herman  Finck).  With 

Male  Chorus  Alice  Green  10 

So  Long,  Letty.  from  the  musical  comedy  "So 
Long,  Letty"  (Earl  Carroll)  A.  Green-R.  Dixon  10 

35529  Gems  from  "Sybil"  (Graham-Jacobi-Smith)  

Victor  Light  Opera  Co.  12 
Gems  from  "Very  Good  Eddie"  (Jerome  Kern). 

Victor  Light  Opera  Co.  12 
HUMOROUS  SPECIALTIES. 

17960  To  My  Dog  (Comic  Specialty)  Billy  B.  Van  10 

Mickey,  the  Pum  Pum  Man  (Comic  Specialty) 

Billy  B.  Van  10 
35518  Jimmy  Trigger  Returns  from  the  War  (Comic 

Specialty)   Golden  and  Hughes  12 

Curiosity  Hunt  (Comic  Specialty  with  Banjo).. 

Golden  and  Marlowe  12 
BLUE  LABEL  RECORDS. 

65065  Good-Bye  (Tosti)  Re'inald  Werrenrath  12 

Oft  in  the  Stilly  Night  (Thomas  Moore)  

Reinald  Werrenrath  12 

NEW   EDUCATIONAL  RECORDS. 
17937  (1)  Little  Shoemaker  (2)  Song  of  Iron,  (3)  The 
Blacksmith,  from  "Songs  of  Child  World"  No. 

1  (Riley-Gaynor)   Elsie  Baker  10 

(1)  Baa  Baa  Black  Sheep.  (2)  How  Many  Miles 
to  Babylon.  (3)  Bobby  Shafto,  (4)  Baby  Dear, 

from  "Lilts  and  Lyrics'  (Riley-Gaynor)   

Olive  Kline  10 

35530  Country    Dance    from    "Nell    Gwyn"  (Edward 

German)   Victor  Military  Band  12 

Dances  from  "Henry  VIII"  (Edward  German) 
(1)  Morris  Dance,  (2)  Shepherd's  Dance. 
(Patrick  Conway,  Director)   .  .Conway's  Band  12 

35531  The    Southerner    March    (Russell  Alexander) 

(Patrick  Conway,  Director) )..  Conway's  Band  12 

The  Thunderer  March  (Sousa)  

Victor  Military  Band  12 

35532  Dorothy  Three-step  (Mazurka)   (J.  B.  Lampe). 

Victor  Military  Band  12 
Cupid  and  the  Butterfly  (Intermezzo)  (Claude 

d'Albert)   Victor  Military  Band  12 

RED  SEAL  RECORDS 
87242  Luna  d'Estate  (Summer  Moon)  (Riccardo  Maz- 
zola-F.  Paolo  Tosti)  Tenor  Solo,  in  Italian. . . 

Enrico  Caruso  10 


8S552 
64552 
64538 
87227 

87234 
64558 

64557 

64556 
64286 
64428 
64521 
88549 


La  Reine  de  Saba — Prete-moi  ton  aide  (Queen 
of  Sheba— Lend  Me  Your  Aid).  (Gounod) 
Tenor  Solo  in  French  Enrico  Caruso  12 

Dutch  Serenade,  with  harp  (S.  de  Lange.  Arr. 
by  Conraad  V.  Bos).  (Poem  by  Fiore  della 
Neve).     Contralto  Solo,  in  Dutch.. Julia  Culp  10 

Menuett  in  D  (Violin  Solo)  (No.  2)  (Haydn- 
Burmeister).  Violin  Solo,  pianoforte  by 
Walter  H.  Golde  Mischa  Elman  10 

Das  Steierland  ("Hoch  vom  Dachstein  an") 
(German  Folk  Song)    (Carl  Seidel)  Soprano 

and  Tenor  Duet  in  German  

Alma  Gluck  and  Paul  Reimers  10 

Wiegenlied  (Cradle  Song)  (Mozart).  Soprano 
Solo  in  German   Frieda  Hempel  10 

La  Barban?onne  (Belgian  National  Air)  (Ch. 
Rogier-F.  Campenhout).    Bass  Solo  in  French. 

Marcel  Journet  10 

Le  Pere  de  la  Victoire  (Father  of  Victory).  An 
old  French  Patriotic  Song  with  new  text- 
dedicated  to  General  Joffre  (Louis  Ganne) 
Bass  Solo,  in  French  Marcel  Journet  10 

Spanish  Dance  (Endique  Granados)  (Arr,  by 
Kriesler).  Violin  Solo,  pianoforte  by  Carl 
Lamson   Fritz  Kreisler  10 

Rigoletto — Questa  o  quella  (Mid  the  Fair 
Throng)  (Act  I)  (Verdi)  Tenor  Solo  in 
Italian  Giovanni    Martinelli  10 

Beautiful   Isle   of   Somewhere    (J.   B.  Pounds- 

J.  S.  Fearis)  Tenor  Solo  in  English  

John  McCormack  10 

Gondoliera  (Boat  Song)  (Louis  Victor  Saar) 
Violin  Solo,  pianoforte  by  George  Falken- 
stein)   Maud  Powell  10 

One  Sweetly  Solemn  Thought  (Carey-Ambrose) 

Contralto  Solo  in  English  

Ernestine  Schumann-Heink  12 


COLUMBIA  GRAPHOPHONE  CO. 


DOUBLE-DISC  RECORDS. 
Popular  Hits  of  the  Month. 
No.  Size 
A1951  She's  the  Daughter  of  Mother  Machree  (Ball). 

Counter-Tenor  Solo,  orch.  accomp   .  . 

Manuel  Romain 
Dear   Old-Fashioned   Irish    Songs   My  Mother 
Sang  to  Me  (H.  Von  Tilzer).     Tenor  Solo, 

orch.  accomp  Henry  Burr 

A1955  I  Love  a  Piano   (Berlin).      Tenor   Solo  with 

Chorus,  orch.  accomp  M.  J.  O'Connell 

Since  Mother  Goes  to  the  Movie  Shows  (Mc- 

Carron  and  Von  Tilzer).    Orch.  accomp  

Peerless  Quartet 

A1950  She's  Good  Enough  to  Be  Your  Baby's  Mother 
(Paley).     Mezzo-soprano  Solo,  orch.  accomp. 

Anna  Chandler 

No  One  But  Your  Dear  Old  Dad  (Marshall). 
Counter-tenor  Solo,  orch.  accomp.. M.  Romain 
A1954  Good-bye,  Red  Man   (Snyder).     Tenor  Duet, 

orch.  accomp  Burr  and  Campbell 

All  Aboard  for  Chinatown  (Brookhouse).  Bari- 
tone and  Tenor  Duet,  orch.  accomp  

Arthur  Collins  and  Byron  G.  Harlan 
A1953  It  Was  in   the  Time  of  Roses   (Bert  Grant). 

Tenor  and  Baritone  Duet,  orch.  accomp.... 

Billy  Burton  and  Herbert  Stuart 
Have  You  Forgotten  Me?    (Monaco).  Tenor 

Solo,  orch.   accomp  Sam  Ash 

A1952  Katinka,    (Friml).      "Rackety    Coo."  Soprano 
and  Tenor  Duet,  orch.  accomp. ...  Grace  Nash 
I  Gave  My  Heart  and  Hand  to  Some  One  in 

Dixie  Land  (Lange).     Orch.  accomp  

Peerless  Quartet 
Dance  Records  of  the  Month. 
A57S8  Alone  at  Last  (Lehar)  introducing  "Waltz  En- 
trancing." "Nature  Divine,"  "Thy  Heart,  My 
Prize,"   "One   in   the   Game   of   Love,"  and 

"Pretty  Edelweiss,"  Prince's  Orchestra  12 

The  Bobolink  and  the  Wren  (Bennett).  Waltz. 

Prince's  Orchestra 

A5786  Here  Comes  Tootsie  (Finck) — One-step  

Prince's  Band 

Are  You  From  Dixie?  (Cobb,  Ball,  Elliott  and 
De  Coster).  One-step.  Introducing  "You'll 
Be  There,"  "There's  a  Long,  Long  Trail"  and 
"The  Little  Gray  Mother." ...  .Prince's  Band 
A57S0  Hello,  Hawaii,  How  Are  You?  (Schwartz, 
Abrahams  and.  Jarnagin) — Fox  Trot,  intro- 
ducing "Take  Me  to  That  Midnight  Cake 
Walk  Ball"  and  "I  Didn't  Think  You'd  Care" 

Prince's  Band 

Underneath  the  Stars  (Spencer) — Fox  Trot.... 

Prince's  Band 

A5775  Comedy  Overture   (Lustspiel  Overture)  (Keler 

Bela)   Prince's  Orchestra 

Tales  of  Hoffmann  (Offenbach).    Barcarolle. . .  . 

Prince's  Orchestra 

BLUE-LABEL  DOUBLE-DISC  RECORDS. 
A1939  Hello,  Hawaii,  How  Are  You?  (Schwartz).  Mez- 
zo-soprano, orch.  accomp  Anna  Chandler 

When    You're    Down    in    Louisville  (Berlin). 
Mezzo-soprano,  orch.  accomp.  .Anna  Chandler 

A1940  Casey  as  a  Judge.    Comedy  Monologue  

Michael  Casey 

Mrs.  Dugan's  Discovery  (Ellis  Parker  Butler). 

Comedy  Monologue  Steve  Porter 

A1941  Murmuring  Zephyrs  (Jensen-Prince)  

Columbia  Stellar  Quartet 

The  Maid  of  the  Valley  Herbeck)  

Columbia  Male  Quartet 
A1930  Moment  Musical  (Schubert). .Prince's  Orchestra 

Andante  Cantabile  (Tschaikowsky  

Prince's  Orchestra 

A1946  Easter  Chimes  (Lake)  Prince's  Orchestra 

Dawn  of  Hope  (De  Casella) .  Prince's  Orchestra 

A1936  The  Modest  Susanna  (Gilbert)  

Royal  Marimba  Band 

The  Flag  of  Guatemala  (Hurtado)  

Royal  Marimba  Band 
A1935  On  the  Beach  at  Waikike  (Kailimai).  Ukulele 

Duet  Helen  Louise  and  Frank  Ferera 

Hapa  Haole  Hula  Girl.    Ukulele  Duet  

Helen  Louise  and  Frank  Ferera 
A1934  Massa's   in   the   Cold,   Cold   Ground  (Foster). 

Piano,  violin  and  'cello  accomp .  .Taylor  Trio 
Darling   Nellie   Gray    (Hanby).     Piano,  violin 

and  'cello  accomp  Taylor  Trio 

A1956  Yaska,    Hoola,   Hickey.    Doola    (Goetz,  Young 
and  Wendley).     Baritone  Solo,  orch.  accomp. 
„  ,  Al  Jolson 

You  Can  t  Get  Along  With  'Em  or  Without  'Em 
(Fischer).    Mezzo-soprano  Solo, 'orch.  accomp. 

Anna  Chandler 

A1949  The  Palms  (Faure).    Tenor  and  Baritone  Duet, 

orch.  accomp  H,  Burr  and  A.Wiederhold 

The    Resurrection    (Shelley).      Baritone  Solo, 
orch.  accomp  Albert  Wiederhold  10 


10 


10 


L0 


10 


10 


10 


12 
12 


12 


12 
12 


12 
12 


10 
10 


10 

10 

10 

10 
10 

10 
10 
10 

10 

10 

10 

10 

10 

10 


10 


10 


10 


A1948  Debutante  Intermezzo  (Kopp).     Xylophone  and 

bell  solo  with  band  accomp  Howard  Kopp  10 

The  Ladder  of  Roses  (Hubbell).  Bell  Solo  with 

T,.orc^v  ,acc9-I?p  Howard    Kopp  10 

A5784  The   Holy    City    (Gaul).     "List,   the  Cherubic 

Host.       Bass  Solo,  orch.  accomp  

F.  Croxton  and  Columbia  Ladies'  Quartet  12 
Hymn  to  the  Madonna  (Kremser).    Orch.  ac- 

,,„„_  „  comp.   Columbia  Oratorio  Chorus  12 

Ao78o  Some  Day  I'll  Wander  Back  Again  (Huntley). 

Contralto  Solo,  with  orch.  accomp  

Margaret  Keyes  and  Columbia  Stellar  Quartet  12 
Will  You  Love  Me  When  I'm   Old?  (Ford) 

Contralto  Solo,  orch.  accomp  .Margaret  Keves  12 
SYMPHONY  DOUBLE-DISC  RECORDS 
Selections  from  Bach's  'Cello  Suite,  Played  by  Pablo 
Casals. 

A5782  Suite    in    C    Major:     Prelude    (J.    S.  Bach) 

'Cello  Solo.   Pablo  Casals  12 

Suite  in  C  Major;  Saraband  (J.  S.  Bach.)  'Cello 

.  „  Solo>  •  •   Pablo  Casals  12 

Ao779  Come,  Where  My  Love  Lies  Dreaming  (Foster). 

Baritone  Solo,  orch.  accomp  Oscar  Seagle  12 

Carry  Me  Back  to  Old  Virginia  (Bland).  Bari- 

tone  Solo,  orch.  accomp  Oscar  Seagle  12 

Maggie  Teyte  Operatic  and  Concert  Star  Renders  Two 
Exquisite  Ballads. 
A1938  Little  Gray  Home  in  the  West   (Lohr).  So- 
prano Solo,  orch.  accomp  Maggie  Teyte  12 

Until    (Sanderson).     Soprano   Solo,   orch.  ac- 
comp Magie  Teyte  10 

A1937  Princess  Pat  (V.  Herbert).   "Love  Is  the  Best 

of  All."   Soprano  Solo,  orch.  accomp  

T .,      _  Eleanor  Painter  10 

Lilac  Domino  (Cuvillier).    "The  Lilac  Domino" 
Soprano  Solo,  orch.  accomp. .  .Eleanor  Painter  10 


NEW  EDISON  DIAMOND  DISC  RECORDS. 

50325  Back  Home  in  Tennessee  (Donaldson).  Tenor 

Twlth  chorus   George  Wilton  Ballard 

M-O-T-H-E-R  (A  Word  that  Means  the  World  to 
^on«  -n^6}  (Morse).    Tenor  Solo... Geo.  Wilton  Ballard 

50326  Bridal  Blushes  Waltz  (Schmid).    For  dancing. 

T  ,      ,  ,  Jaudas'  Society  Orchestra 

Lake  of  the  W  oods  Waltz  vBarry).  For  dancing, 
en^r,  r-  ,  ,     „  ,  Jaudas'  Society  Orchestra 

503.? <  Cohen  at  the  Telephone.    Monolog..G.  L.  Thompson 

I've  Been  Floating  Down  the  Old  Green  River 
„„„„      (Cooper).    Tenor  Solo  Billy  Murray 

50328  Along  the  Rocky  Road  to  Dublin  (Grant).  Male 

voices   Premier  Quartet 

In  Monterey  (Moret).    Tenor  Solo.. Burton  Lenihan 

50329  Sons  of  Mother  Earth — He  Comes  Up  Smiling 

(Ward).     Male  voices  Weary  Willie  Trio 

When  the  Right  Girl  Comes  Along — Around  the 

Map  (Finck).     Tenor  Solo  with  chorus  

Billy  Murray 

50330  Mister  Silver  Moon  (Weberbauer).  Soprano  and 

Tenor  Duet  Gladys  Rice  and  Irving  Kaufman 

Could  the  Dreams   of  a  Dreamer  Come  True 
(Lange).    Tenor  Solo  George  Wilton  Ballard 

50331  Trumpeter  of  Sackingen — Parting  Song  (Ness- 

ler).    Cornet  Solo   Louis  Katzman 

With  Sword  and  Lance  March  (Starke)  

New  York  Military  Band 

50332  Dancing  with  Ma  Honey   (Losey).  Xvlophone 

Solo   Charles  Daab 

Twinkle  Waltz  (Vanderpool  and  Reimer).  Zylo- 
phone  Solo   Charles  Daab 

50333  Loading  Up  the  Mandy  Lee  (Marshall).  Male 

voices   Premier  Quartet 

Some  Little  Bug  is  Going  to  Find  You — Alone  at 

Last  (Hein).     Tenor  Solo  Walter  Van  Brunt 

80279  A  Little  Love,  a  Little  Kiss  (Would  Go  a  Long 
Way)  (Hill).     Contralto  and  Baritone  Duet. 

Helen  Clark  and  Joseph  A.  Phillips 
They  Didn't  Believe  Me  (Kern).    Soprano  and 
Tenor  Duet  Gladys  Rice-Walter  Van  Brunt 

80287  Andante  pastorale,  from  -  Souvenir  des  Alpes" 

(Bohm).     Flute  Solo  Wevert  A.  Moor 

Berceuse — Jocelyn  (Godard)  Violoncello  Solo... 

Herman  Sandby 

80288  Ah!  Could  I  But  Once  More  So  Love,  Dear 

(Aletter).     Tenor  Solo   Emory  B,  Randolph 

Nightingale — Vocal    Wraltz.     (Batten).  Mixed 
voices  Metropolitan  Quartet 

80289  Pretty  Edelweiss— Alone  at  Last  (Lehar).  So- 

prano   Solo  Mary  Carson 

Teach  Me  to  Smile— The  Girl  Who  Smiles  (Bri- 
quet and  Phillip.)     Soprano  and  Tenor  Duet. 

Mary  Carson  and  George  W'ilton  Ballard 
82539  Explanatory  Talk  for  Ah,  fors'e  lui  ('Twas  he, 

perchance) — La  Traviata  (Verdi)   

Ah,  fors'e  lui  ('Twas  He,  Perchance) — La  Travi- 
ata (Verdi).  Soprano  Solo  in  Italian. Lucrezia  Bori 
S2540  Explanatory  Talk  for  O  du  mein  holder  Abend- 
stern      (The     Evening     Star)  —  Tannhauser 

(Wagner)    

O   du   mein   holder  Abendstern    (The  Evening 
Star) — Tannhauser  (Wagner).     Bass  Solo  in 

German   Arthur  Middleton 

83040  Explanatory    Talk    for    Schmiedelied  (Forge 

Song),   Siegfried  (Wagner)   

Schmiedelied    (Forge    Song),    Siegfried  (Wag- 
ner).   Tenor  Solo   Jacques  Urlus 


PATHE  FRERES  PHONOGRAPH  CO. 

No.  Size. 

30379  You  Go  Your  Way  and  I'll  Go  Mine  (J.  W. 

and  J.  R.  Johnson).    Tenor  Duet,  orch.  ac- 
comp Ada  Jones  and  M.  J.  O'Connell  11K 

When  I  Get  Back  to  the  U.  S.  A.,  from  "Stop! 
Look!  Listen!"  (Irving  Berlin).  Tenor  Solo, 
orch.  accomp  M.  J.  O'Connell  1154 

30380  WTien  You're  Down  in  Louisville  (Irving  Ber- 

lin).   Duet,  orch  accomp  

Collins  and  Harlan  WVi 
The   Ghost   of  the   Terrible   Blues    (H.  Von 

Tilzer).    Orch.  accomp.  ..  .Peerless  Quartet    11  Vi 
303S1  Are  You  From  Dixie  (Jack  Wellen  and  Geo. 

L.  Cobb).     Orch.  accomp.  .Peerless  Quartet  11^ 
Honey  Bunch  (A.  B.  Sterling  and  Dan.  Cas- 

lar).      Duet,  orch.  accomp..  

Collins  and  Harlan    11  Yi 

30401  Absent  (Tohn  W.  Metcalf).     Orch.  accomp... 

New  York  Male  Quartet    11  !4 
The  Lamp  in  the  West  (Horatio  Parker,  Op. 

48  No.  1).    Orch.  accomp  

New  York  Male  Quartet    11  Vi 

30402  Always  Be  Honey  To  Me  (Branen,  Lange  and 

Prival).     Duet,  orch.  accomp  

Burton  and  Hall    11  Y2 
Is  There  Still  Room  for  Me  'Neath  the  Old 
Apple  Tree,  (Leslie,  Brown  and  Abrahams). 
Duet.  orch.  accomp  Campbell  and  Burr  1154 

30403  When  It's  Orange  Blossom  Time  in  Loveland 

(Jeff  Branen  and  Arthur  Lang).  Duet, 

orch.  accomp  Burton  and  Hall  11J4 

When    You're    Dancing    the    Old  Fashioned 
Waltz  (Chas.  McCarren  and  A.  Von  Tilzer). 

Duet,  orch.  accomp  Campbell  and  Burr    11  Vi 

30382  The    Minstrel    Boy    (Irish    National  Song). 

Tenor  Solo,  orch.  accomp. .  Harry  McClaskey  \\y3 


THE  TALKING  MACHINE  WORLD. 


85 


IN  ESTABLISHED   AND  SUCCESSFUL 
l\  TALKING  MACHINE  LOCATION  FOR 
JTjL  RENT  in  the  FIFTH  AVENUE  BUILDING, 
which  faces  Madison  Square,  at  the  Junction 
of  Fifth  Avenue,  Broadway  and  Twenty-third 
Street. 

THE  STORE  at  Number  Nine  West  Twenty- 
third  Street,  with  show  windows  on  the  Fifth 
Avenue  Building  Arcade  as  well  as  on  the  street, 
IS  FOR  RENT. 

The  Fifth  Avenue  Building  is  managed  by  its 
owners,  with  whom  negotiations  can  be  made 
direct  at  their  office  in  the  building. 

The  Fifth  Avenue  Building  Company 


The  Harp  that  Once  Through  Tara's  Hall 
(Irish  National  Song).      Tenor  Solo,  orch. 

accorop  Harry  McCIaskey    11  Vi 

10060  Cavalleria     Rusticana     "Intermezzo"  (Mas- 

cagni).    Violin  Solo,  orch.  accomp  

Jan  Rudenyi  10J4 
Spring    Song    (Mendelssohn).      Violin  Solo, 

orch.  accomp  Jan  Rudenyi  lO'/i 

30392  Tantum    Ergo    (Vito   Giannatelli).  Baritone 

Solo,  organ  accomp.  Rev.  Francis  Auriemma  ll'A 
O  Salutaris  (Vito  Giannatelli).   Baritone  Solo, 

organ  accomp  Rev.  Francis  Auriemma    11 54 

30400  Love's  Old  Sweet  Song  (G.  Clifton  Bingham 
and  J.  L.  Molloy).      Contralto  Solo,  orch. 

accomp  Henrietta  Turell  11^ 

The  Two  Beggars  (H.  Lane  Wilson).  Duet 

with  orch.  acomp  R.  Miller- F.  Croxton  ll'A 

30377  There's  a  Wee  Bit  of  Blarney  in  Killarney 
(Jackson,  Gilbert  and  Ager).  Baritone  Solo, 

orch.  accomp  James  Hall  11^ 

Everything  in  America  is  Ragtime,  from 
"Stop!  Look!  Listen!  (I.  Berlin).  So- 
prano Solo,  orch   accomp  Grace  Nash  1154 

30333  American  Patrol  (Medley)Pathe  Military  Band    11  yi 
Serenade  (Moszkowsky)..  Pathe  Military  Band    11  yi 
30383  Lucy's  Sextet  (Harry  L.  Alford).     A  ragtime 

travesty     on     the      Famous     Sextet  from 

"Lucia" — One  or  Two-step  

Pathe  Dance  Orchestra    11  yi 
Red    Raven    Rag    (Charley    Straight).  —  One- 

or  Two-step  Pathe  Dance  Orchestra  liyi 

70145  A — Hungarian  Rhapsody  No.  2  (Liszt).  Part 

1   Pathe  Symphony  Orchestra  14 

B — Hungarian  Rhapsody  No.  2  (Liszt),  Part 

2   Pathe  Symphony  Orchestra  14 

70148  Valse  Banffy.  .Hungarian  Orchestra,  Budapest  1154 

Valse  Mauve.  .Hungarian  Orchestra,  Budapest  11  Vi 
20000  The  Dear  Little  Shamrock  (Jackson).  Tenor 

Solo,  orch.  accomp  J.  C.  Doyle  1054 

The  Green  Isle  of  Erin  (Roeckell).  Contralto. 

Solo,  orch.  accomp  Carrie  Herwin  1054 

30325  The  Story  of  Little  Goldilocks  and  The  Three 

Bears.     Part  1  As  told  by  Aunt  Polly    11  54 


The  Story  of  Little  Goldilocks  and  The  Three 

Bears.     Part  2  As  told  by  Aunt  Polly    11  54 

30332  Hearts  and  Flowers  (Tobani).  Intermezzo... 

Imperial  Symphony  Orchestra    11  54 

Melody  in  "F"  (Rubinstein)  

Imperial  Symphony  Orchestra    11 54 

30331  Mon  Bijou  (Le  Paige)— Waltz  

Imperial  Symphony  Orchestra    11  54 

In  the  Shadows  (Finck).    With  bells  

Imperial  Symphony  Orchestra  1154 


EDISON  BLUE  AMBEROL  RECORDS. 

CONCERT  LIST. 

28226  Madre,  Pietosa  Verg:ne — La  Forza  del  Destino, 

(G.  Verdi).     Soprano  Solo  in  Italian,  orch. 
accomp  Julia  Heinrich  and  Male  Chorus 

28227  Recitative  and  Air— He  Shall  Feed  His  Flock 

from  "Messiah"  (G.  F.  Handel).  Contralto 

Solo,  orch.  accomp  Christine  Miller 

REGULAR  LIST. 
Hits  of  To-Day, 

2838  And   the   Great   Big  World   went   'Round  and 

'Round   (Harry  von  Tilzer).      Baritone  and 

Tenor  Duet,  orch.  accomp  

Arthur  Collins  and  Byron  G.  Harlan 

2839  I  Love  a  Piano — Stop!  Look!  Listen!.  Tenor 

Solo  with  Chorus,  orch.  accomp.... W.  Van  Brunt 
2842  I've  Been  Floating  Down  the  Old  Green  River 

(Joe  Cooper).    Tenor  Solo,  orch.  accomp  

Billv  Murray 

2835  There's    a    Long,    Long    Trail    (Zo.  Elliott). 

Tenor  Solo  with  Chorus,  orch.  accomp  

George  Wilton  Ballard 
2845  When  I  Get  Back  to  tie  U.  S.  A.,  from  "Stop! 

Look!  Listen"    (Irving  Berlin).    Tenor  Solo 

with  Chorus,  orch.  accomp  Billy  Murray 

Songs  and  Ballads. 
2832  Bells  of  Lee  (Stephen  Adams).     Contralto  Solo, 

orch.  accomp  Helen  Clark 


2831  Could  the  Dreams  of  a  Dreamer  Come  True 
(Arthur  Lange).    Tenor  Solo,  orch.  accomp... 

George  Wilton  Ballard 

2834  I'm  Dreaming  of  You  (Ward  Barton).  Yodel 

Song,  orch.  accomp  Ward  Barton 

2840  In  Monterey  (Neil  Moret).    Tenor  Solo,  orch. 

accomp  Burton  Lenihan 

2841  Little  Love,  a  Little  Kiss  (Would  Go  a  Long, 

Long  Way)  (May  Hill).  Contralto  and  Bari- 
tone Duet,  orch.  accomp  

Helen  Clark  and  Joseph  A.  Phillips 
2844  Lorna  (Ernest  Newton).     Tenor  Solo,  orch.  ac- 
comp  Emory  B.  Randolph 

Bands  and  Orchestras. 
2843  America,  I  Love  You — March  (Archie  Gottler) 

New  York  Military  Band 

2824  Back  Home  in  Tennessee   (Walter  Donaldson) 

Armand  Vecsey  and  His  Hungarian  Orchestra 
2833  Ciribiribin  (A.  Pestalozza)  Sodero's  Band 

2836  Hezekiah— Cake    Walk    (Don    Richardson)  for 

dancing   National  Promenade  Band 

2825  I'm  on  My  Way  to  Dublin  Bay — Humorous  Pa- 

trol (Murphy-Lampe)  .  .  .New  York  Military  Band 

2829  Universal  Fox  Trot   (Joe  Rosey)   for  dancing. 

Vess  L.  Ossman's  Banjo  Orchestra 
Vocal  Quartets. 

2827  Loading  Up  the  Mandy  Lee  (Henry  Marshall. 

Male  Voices,  orch.  accomp  Premier  Quartet 

2828  Nightingale-^Vocal     Waltz      (Robert  Batten). 

Mixed  Voices,  orch.  accomp ..  Metropolitan  Quartet 
Humorous  Selections.- 
2823  Some  Little  Bug  is  Going  to  Find  You,  from 
"Alone  at  Last"  (Silvio  Hein).    Tenor  Solo, 
orch.  accomp  Walter  Van  Brunt 

2830  Sons  of  Mother  Earth — He  Comes  Up  Smiling 

(Ted.  D.  Ward).    Male  Voices,  orch.  accomp. 

Weary    Willie  Trio 

Old  Favorites 

2837  Iolanthe  Airs — No.  1  (Gilbert-Sullivan)  

New  York  Light  Opera  Company 

2826  Mocking    Bird    (Septimus    Winner).  Soprano 

and  Tenor  Duet,  orch.  accomp  

Elizabeth  Spencer  and  Walter  Van  Brunt 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  Marbrldgc  Bldg.,  34th  St.  and  Broadway,  New  York  City 

Manufacturers  of  Regina  Music  Boxes;  Reginapkones; 
Coin-operated  Mandolin  Orchestrions;  Vacuum 
Cleaners  and  otker  specialtie. 


Mermod  &  Co. 

505  Fifth  Avenue     New  York 

Manufacturers  of 

Talking  Machine  Supplies 

Motors— Sapphire  Points 
Diamond  Points  a  Specialty 


Keep  Your  Record  StocK  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  20'page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


86 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 


Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 
EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman  ,j|tiaySG  Go. 

•an  Francises.  Lot  Angeles,  Portland,  Seattle,  Spokane 
PACIFIC  COAST  DISTRIBUTORS 

Vlstralas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Helton  Band  Instruments 


DESI0MwTES' 

Victor 
Distributors 


All  orders  shipped 
the  same  day  received 


Service  to  all  points 


$00 


17  NORTH  WABASH 
CHICAGO 


The  Chicago 
Edison  Jobber 

The  perfection  of  Musical 
Instruments — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  adver- 
tising for  the  dealer  —  Our 
plan. 

The  Phonograph  Company 

229  So.  Wabash  Ave.  CHICAGO 


OLIVER' 
D  I  T  S  O  N 
COMPANY 

BOSTON, 


Largest  VICTOR  Talking 
Machine  Distributors  East 
of  Chicago. 

Creators  of  "The  Fastest  Victor 
Service.'*  Let  us  tell  yon  more 
about  our  service. 


W.  J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR   &  EDISON 

Distributors 

Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 

RICHMOND,  VA. 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 
We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  and  CHICAGO 

Two  points  of  supply;  order  from  the  nearer. 


GATELY-HAIRE  CO.,  Inc. 

//  it's  Victor  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


The  Perry  B.  Whitsit  Co. 

DISTRIBUTORS  OF 

Victrolas  and  Victor  Records 


COLUMBUS,  OHIO 


EVERY  JOBBER  IN  THIS  COUNTRY  SHOULD  BE  REPRESENTED  IN  THIS  DEPARTMENT.     THE  COST  IS  SLIGHT  AND  THE  ADVANTAGE  IS  GREAT. 

HAVE  YOUR  CARD  IN  THIS  DEPARTMENT  OF  THE  TALKING  MACHINE  WORLD. 


BE  SURE  AND 


SYSTEMATIZE!*  FOR  RECORD  STOCK. 

Interesting  Letter  Bearing  on  the  Above  Sent 
Out  by  the  Victor  Talking  Machine  Co. 


The  Victor  Talking  Machine  Co.  sent  out  to 
its  dealers  this  week  a  very  important  letter  an- 
nouncing a  systematizer  for  record  stock.  The 
system  is  outlined  by  the  Victor  Co.  as  follows : 

"Realizing  the  importance  and  necessity  of  every 
Victor  dealer  and  record  salesman  becoming  more 
familiar  with  the  Victor  record  catalog,  we  have 
at  great  expense  and  labor  printed  a  heavily 
gummed  label,  containing  complete  information 
for  every  Victor  record  in  the  domestic  section  of 
the  Victor  catalog. 

"Each  label  contains :  First — A  complete  cross 
index  of  each  selection,  showing  all  other  records 
of  this  selection  in  the  Victor  catalog  giving  the 
number  and  by  whom  made.  Second — Record 
number  at  each  end  of  label,  so  that  it  is  always 
visible. 


"When  attached  to  stock  envelopes,  the  service 
these  labels  render  is  invaluable,  particularly  dur- 
ing the  rush  hour,  or  holiday  season.  As  an  illus- 
tration : 

"A  customer  desires  Record  No.  17,234,  'The 
Rosary.'  Dealer  or  salesman  (especially  if  he  is 
a  new  man)  finds  no  stock  of  this  particular  num- 
ber, but  the  label  on  the  stock  envelope,  or  card 
in  the  bin,  immediately  informs  him  that  there 
are  eleven  other  records  of  'The  Rosary,'  and 
gives  him  the  numbers  and  the  artists.  This 
enables  the  dealer  or  salesman  to  secure  such  in- 
formation instantly,  without  referring  to  the 
catalog,  and  enables  him  to  return  to  his  cus- 
tomer, not  'with  regrets,'  but  with  other  records 
of  'The  Rosary,'  which  he  may  demonstrate  and 
dispose  of  and  thus  avoid  disappointing  the  cus- 
tomer.   This  service  cannot  be  over-estimated." 


ARTISTIC  PATHE  HANGER. 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
sent  out  to  its  dealers  this  week  a  very  artistic 
hanger  featuring  a  special  list  of  Pathe  discs  which 
go  on  sale  this  month.  This  hanger  also  served  to 
call  the  attention  of  Pathe  dealers  to  the  fact  that 
the  Pathe  Freres  Co.  had  closed  an  exclusive  re- 
cording contract  with  Lucien  Muratore,  the  famous 
tenor. 

The  Pathe  Freres  Co.  has  conceived  a  standard 
form  of  supplement  hanger  design  which  has  won 
the  approval  of  the  company's  dealers  throughout 
the  country.  The  hanger  is  dignified  and  attractive, 
and  presents  a  pleasing  appearance  in  the  dealer's 
window. 


The  Singer  Phonograph  Co.  has  been  incorpo- 
rated at  Chicago  with  a  capital  of  $9,000  by  Lon  L. 
Bartlett,  L.  R.  Martin  and  Deral  C.  Bartlett. 


LEWIS  BROS.  HANDLING  VICTROLAS. 

The  Lewis  Bros.  Co.,  of  East  Liverpool,  O.,  has 
arranged  to  handle  the  complete  Victrola  line  in 
that  city. 


THE  INSTRUMENT  OF  QUALITY 


«0> 


CLEAR  AS  A  BELL 


We  Quote 


1 


THE  INVINCIBLE 

Construction  and  Design  Patented)  $300.00 
Oak  or  Mahogany,  all  finishes 
Circassian  Walnut,  $50.00  extra 
1 2-inch  Turntable.  Extra  Heavy,  Triple-spring 
Motor,  Gold-plated,  playing  three-quarters  of  an 
hour,  or  fifteen  10-inch  records,  in  one  winding. 
Motor  Meter.    Spring  Control.    Tone  Modifier. 
Multi-playing  Needle.    Sapphire  Needle.  Dia- 
mond Needle.    Automatic  Starter  and  Stopper. 
Equipment  for  playing  all  makes  of  disc  records 
in  the  world.    Trimmings  Gold-plated.  Enve- 
lope Filing  System  with  capacity  for  1  10  records. 
Dimensions: 

Width,  21 H  in.   Height.  50  in.   Depth,  21  ^  in. 


Mr.  O.  H.  Fernbach,  Secretary  International 
Award  System,  who  writes  from  San  Francisco 
to  the  Sonora  Phonograph  Corporation  under 
date  of  February  8,  1916: 

"  I  beg  to  inform  you  that  the  only 
Jury  which  heard  and  tested  all 
the  phonographs  exhibited  at  the 
Panama-Pacific  international 
Exposition  recommended  that  the 
Sonora  be  given  a  marking  for  tone 
quality  higher  than  that  given  to 
any  other  phonograph  or  talking 
machine. ' 

Read  this  over  again.  Note  the  words  "all 
the  phonographs,"  "tone  quality,"  "marking" 
and  "higher."  Then  hear  a  Sonora  and  find 
out  for  yourself  why  expert  judges  gave  the 
decision  they  did. 


Would  you  like  to  handle  the  Sonora?  Write  us 
and  we  may  be  able  to  make  suitable  arrangements. 

SONORA  PHONOGRAPH  CORPORATION 

GEORGE   E.   BRIGHTSON,  President 

General  Offices  and  Salesrooms: 
57  READE  STREET  NEW  YORK  CITY 


THE  TALKING  MACHINE  WORLD. 


The  INCOMPARABLE 

NEW  EDISON 


Not  an  idle  assertion  but  a  compelling 
fact.   Here  is  evidence: 

"The  genius  of  Edison  stood  out  supreme  last 
night.  ...  It  was  brought  home  to  the  audience 
superbly,  impressively.  Those  who  heard  this  as- 
tounding Tone  Test  were  amazed  and  mystified,  none 
could  tell  how  this  miracle  of  Re-Creating  the  human 
voice  had  been  accomplished,  but  all  were  ready  and 
willing  to  say  that  it  had  been  done  and  they  had  heard 
it.  Only  with  Edison's  Instrument  is  a\Tone\Test  possi- 
ble. Nothing  like  it  has  ever  been  heard  before.  It 
was  as  daring,  as  acid-testing  a  demonstration  as  any 
invention  has  ever  been  submitted  to. 

"It  was  baffling.  Had  two  Christine  Millers  stood 
last  night  beside  the  cabinet,  singing  simultaneously, 
the  effect  could  not  have  been  more  perfect.  The  living 
and  Re-Created  voices  were  one  in  tone,  color,  shade 
and  quality.  It  was  a  triumph  of  Edison's  genius 
which  made  such  a  marvelous  Tone  Test  possible." 

Comment  of  the  Journal  Courier,  New 
Haven,  Conn.,  on  a  recent  Tone  Test. 


CHIPPENDALE 
Official  Laboratory  Model 


Music  lovers  who  taboo  "mechanical  music"  are 
the  most  enthusiastic  Edison  owners.  Thus,  the  New 
Edison  has  opened  up  a  field  untouched  by  any  other 
sound-reproducing  device,  and  given  the  Edison  dealer 
the  broadest  selling  horizon  possible. 


For  dealer's  terms  address  us  or  the  jobber  in  the  list  below  nearest  you. 


THOMAS  A.  EDISON,  Inc.,  279  Lakeside  Ave.,  Orange,  N.  J. 

JOBBERS    OF    EDISON    PHONOGRAPHS   AND  RECORDS: 


CALIFORNIA 
Los  Angeles — Southern  California  Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS. 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 
IOWA. 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 

LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

MAINE 
Bangor — Chandler  &  Co. 


NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of  Manhattan. 
Syracuse — Frank  E.  Bolway  &  Son. 
OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 
TEXAS 

Dallas — Texas-Oklahoma  Phonograph  Co. 
El  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-EllenbergerICa 

MICHIGAN 
Detroit — Phonograph  Co.  of^Detroit, 


MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 

Kansas  City — The  Phonograph  Co.  of  Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 

NEBRASKA 
Omaha — Shultz  Bros, 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle— Pacific  Phonograph  Co.,  N.  W. 
Spokane— Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The  Phonograph  Co.  of  Milwaukee. 
CANADA 

Montreal — R.  S.  Williams  &  Sons  Co.,  Ltd. 
St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 
Vancouver — Kent  Piano  Co  .  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co.,  Ltd. 
Calgary — R.  S.  Williams  &  Sons  Co.,  Ltd. 


VOL.  XII.   No.  4. 


SINGLE  COPIES,  20  CENTS 
PER    YEAR.    ONE  DOLLAR 


^TALKING  ^ 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  April  15,  1916 


The  best-known  trade  mark  in  the  world 

"The  Victor  talking  machine's  design,  'His  Master's  Voice,' 
has  become  a  household  word,  and  the  quaint  little  fox  terrier  at 
attention  before  the  horn  is  familiar  to  more  Americans  than  any 
of  the  world's  great  masterpieces" — Collier's  Weekly. 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y.,  under  the  act  of  Congress  of  March  2,  liS/9. 


4h  i 


THE  INSTRUMENT  OF  QUALITY 


CQ7 


CLEAR   AS  A  BELL 


The  Transformation 

Some  years  ago  the  phonograph  was  an  object  of  amuse- 
ment, a  scientific  phenomenon. 

Even  in  its  crude  state,  when  it  squeaked  and  scratched,  it  won  its  way 
into  the  hearts  of  many,  though  its  friends  were  matched  in  number  by 
its  enemies,  who  cordially  detested  the  rasping,  metallic,  piercing  notes 
that  seemed  to  go  on  forever. 


THOUGH  it  was  not  known  then,  these 
were  the  chrysalis  days  of  the  phono- 
graph. To-day  it  is  no  longer  the  homely, 
despised  caterpillar,  it  has  been  trans- 
formed into  a  gorgeous  butterfly. 

THE  Sonora,  by  reason  of  the  many 
unique,  exclusive  improvements, 
which  are  embodied  in  it,  is  to-day  as  dif- 
ferent from  the  phonograph  of  former 
times  as  is  the  "Pennsylvania"  from  the 
"Monitor." 

THIS  explanation  is  unnecessary  for 
most  of  you.  It  is  given  for  the  in- 
formation of  those  who  formed  a  dislike  for 
the  phonograph  years  ago,  and  have  never 
since  been  enough  interested  to  know 
what  remarkable  developments  have  been 
made  during  the  past  few  years. 


THE  Sonora  reproduces  sound  with 
almost  absolute  perfection.  There  is 
no  harshness,  no  blurring  of  notes,  no 
queer  clicking  or  shrill  falsetto.  Instead, 
the  Sonora  pours  out  beautiful  golden 
tones  with  a  richness  and  splendor  that 
will  utterly  amaze  those  whose  conception 
of  a  "Phonograph"  is  based  on  what  they 
heard  years  ago. 

THE  Sonora  is  a  musical  necessity  for 
every  home.  It  is  the  instrument  which 
won  the  highest  rating  for  tone  quality  at 
the  Panama-Pacific  Exposition.  It  is  the 
phonograph  by  which  all  are  judged. 

YOU  must  hear  it  to  understand  its 
remarkable  perfection.   The  Sonora 
speaks  for  itself. 

The  Sonora' sells  itself. 


Nine  magnificent  models : 

$35    $50    $75    $100    $135    $150    $225    $300  $1000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 

Representatives  throughout  the  country 


The  Talking  Machine  World 


Vol.  12.    No.  4 


WARNING  AGAINST  RECORD  THIEVES 

Talking  Machine  Dealers  in  Northern  New  Jer- 
sey Suffer  Loss  of  Nearly  $500  Worth  of 
Records  Through  the  Work  of  Clever  Crooks 


The  police  of  several  cities  and  towns  in 
northern  New  Jersey  have  sent  out  warnings  to 
talking  machine  dealers  in  that  section  to  guard 
against  the  operations  of  a  pair  of  thieves  with 
a  new  system  of  getting  talking  machine  records 
without  paying  for  them.  The  thieves  apparent- 
ly began  operations  in  Plainfield,  where  they 
managed  to  get  away  with  records  valued  at  $160 
from  the  Victor  Ideal  Music  Store  in  that  city 
and  $141  worth  of  records  from  the  store  of  the 
Mathushek  Piano  Co.  in  Plainfield.  The  same 
pair  next  visited  New  Brunswick  and  called  at 
the  store  of  Raymond  Montalvo,  where  they  se- 
cured twenty-five  Red  Seal  Victor  records,  worth 
$117. 

The  Chief  of  Police  at  Plainfield  has  sent  out 
a  warning  against  the  two  men,  but  the  New 
Brunswick  officers  received  a  message  after  the 
pair  had  cleaned  up  in  that  city  and  got  out  of 
town. 

In  each  store  where  the  robbery  occurred  the 
two  men  would  appear  and  ask  to  have  some 
records  played,  naming  the  most  expensive  ones. 
While  one  was  listening  to  the  records  being 
demonstrated,  the  other  would  walk  up  and 
down  the  store  and  at  opportune  moments  slip 
a  record  or  two  under  his  coat.  The  movements 
of  the  confederate  were  covered  by  the  state- 
ment that  he  was  expecting  some  one.  The  sup- 
posed record  purchaser  always  decided  to  post- 
pone his  final  decision  regarding  the  records  de- 
sired and  acted  in  such  a  plausible  manner  that 
the  record  thefts  were  not  discovered  until  after 
the  pair  were  out  of  reach.  According  to  the 
police  description  the  pair  were  about  twenty- 
five  years  old,  have  dark  complexions,  wear 
dark  clothes.  It  might  be  well  for  dealers  in 
New  York  and  vicinity  to  be  on  their  guard, 
for  the  game  is  not  a  new  one  even  in  the 
metropolis. 

MANAGES  BIG  McCORMACK  CONCERT 

Frank  E.  Harman,  President  of  F.  E.  Harman 
Co.,  Lima,  O.,  Develops  Some  Strong  Public- 
ity for  His  Victrola  Department — Tremendous 
Crowd  in  Attendance  to  Hear  Noted  Tenor 


Lima,  Ohio,  March  28.— To  F.  E.  Harman, 
president  of  the  F.  E.  Harman  Co.,  housefur- 
nishing  dealers  in  this  city,  who  feature  the  Vic- 


New  York,  April  15,  1916 


TALKER  MUSIC  BY  WIRELESS 

One  Talking  Machine  Can  Furnish  Music  for  a 
Number  of  Families  by  Means  of  a  Recently 
Invented  Wireless  Apparatus 


A  young  California  inventor  has  designed  an 
apparatus  whereby  selections  played  on  a  talk- 
ing machine  have  been  transmitted  to  several 
neighboring  homes  which  are  equipped  with 
special  receiving  instruments.  In  some  instances 
the  instruments  have  been  installed  in  the  dining 
room,  and  by  this  arrangement  the  neighbors 
have  been  entertained  at  meal  time. 

A'wireless  telephone  apparatus  upon  which  the 
inventor  has  been  working  several  years  is  used 
at  his  central  station.  A  talking  machine,  in 
which  the  horn  is  an  "integral  part  of  the  body  of 
the"  instrument,  is  used  in  producing  the  selec- 
tions. The  slats  are  removed  from  the  mouth 
of  the  horn  and  within  it  are  placed  two  ordi- 
nary telephone  transmitters,  from  which  the 
sounds  are  carried  by  wires  to  the  wireless  tele- 
phone outfit  which,  after  serving  as  an  amplifier, 
sends  the  waves  through  a  cable  to  the  aerial  on 
the  roof,  when  they  are  discharged  into  the  air. 

The  waves  are  caught  by  the  various  receiving 
stations  and  conveyed  by  wires  to  receivers,  each 
of  which  is  fitted  with  a  small  megaphone.  In 
several  instances  head  appliances  with  a  pair  of 
receivers  were  used.  In  others  a  single  mega- 
phone was  sufficient  for  a  group  of  persons. 


SECURES  SONORA  AGENCY 

Thomas  Anderson,  the '  well-known  furniture 
dealer  of  717  Manhattan  avenue,  Brooklyn,  N. 
Y.,  has  secured  the  agency  for  the  Sonora  phon- 
ograph for  his  locality,  and  has  installed  in  his 
establishment  a  full  line  of  Sonoras. 


The  Des  Moines  Talking  Machine  Co.  has  in- 
creased its  capital  from  $10,000  to  $25,000,  and 
has  added  an  auto  truck  delivery  system  to  in- 
sure proper  service  in  delivery  of  Victor  Vic- 
trolas  to  its  customers. 

Previous  to  the  recital  the  coming  of  McCor- 
mack  was  heavily  advertised  by  Mr.  Harman, 
and  the  opportunity  was  not  lost  to  call  atten- 
tion to  the  various  records  in  the  Victor  catalog 
made  by  that  artist. 

After  the  concert  was  over  Mr.  Harman  threw 
open  his  store  as  a  waiting  room  for  the  hun- 
dreds waiting  to  take  the  electric  cars  back  to 
their  homes,  and  took  the  opportunity  to  give  an 
impromptu  Victrola  concert  with  McCormack 


Price  Twenty  Cents 


NEXT  CONVENTION  TO  BE  BEST  EVER 

Plans  Now  Under  Way  for  Consideration  of 
Many  Important  Business  Subjects — C.  G. 
Childs  and  Howard  Shartele  to  Make  Ad- 
dresses as  Will  Factory  Men  and  Jobbers 


A.  A.  Trostler,  chairman  of  the  arrangement 
committee  for  the  coming  annual  convention  of 
the  National  Association  of  Talking  Machine 
Jobbers,  to  be  held  at  the  Hotel  Traymore,  At- 
lantic City,  N.  J.,  on  July  10,  11,  12  and  13,  de- 
clares that  the  convention  will  be  the  best  ever 
held  in  the  history  of  the  association,  and  that 
the  members  who  fail  to  attend  will  regret  it  for 
the  rest  of  their  natural  lives. 

It  is  planned  to  make  the  meeting  particularly 
notable  from  an  educational  standpoint  and  a 
program  of  live  topics  of  all  sorts,  calculated  to 
help  all  the  jobbers  in  getting  the  best  results 
out  of  their  business,  is  now  being  prepared. 
Among  the  questions  that  will  be  taken  up  and 
discussed  are  those  of  operating  costs  and  over- 
head expense  of  all  sorts,  short  cuts  and  efficient 
methods  in  handling  the  talking  machine  busi- 
ness and  other  matters  of  importance  and  inter- 
est. 

Among  the  talks  already  scheduled  will  be 
one  by  C.  G.  Childs, 'manager  of  the  recording 
department  of  the  Victor  Talking  Machine  Co., 
who  will  give  the  jobbers  much  useful  informa- 
tion and  data  regarding  methods  of  exploiting 
and  selling  records.  Howard  Shartele,  also  of 
the  Victor  factory,  will  give  a  talk  on  the  secret 
of  ordering  records  successfully,  and  other  mem- 
bers of  the  Victor  Co.'s  staff  as  well  as  some  of 
the  jobbers,  will  make  addresses  on  matters  of 
trade  importance.  From  the  prospects  at  the 
present  time  the  convention  in  all  details  will 
be  a  most  notable  one. 

The  plans  for  the  entertainment  of  the  visiting 
jobbers  and  their  friends  will  be  as  original  and 
elaborate  as  the  plans  for  the  meetings,  which, 
to  those  who  have  attended  the  conventions  at 
Atlantic  City  in  the  past,  has  a  real  and  pleas- 
ant significance. 

WALTER  MILLER'S  STRANGE  RELIC 

Manager  of  Edison  Recording  Studios  Has  Un- 
usual and  Thoroughly  Appropriate  Souvenir 
of  Great  Fire  in  Edison  Plant 

Manager  Walter  Miller,  of  the  Edison  record- 
ing studios  at  79  Fifth  avenue,  New  York,  has 
in  his  office  a  very  curious  and  unusual  souvenir. 
On  the  morning  after  the  big,  disastrous  blaze 
at  the  Edison  manufacturing  plant  at  Orange  in 
1914,  a  fire  which  resulted  in  a  loss  of  several 
millon  dollars,  Mr.  Miller  was  walking  about 
among  the  ruins.  Casting  his  eye  about  for  some 
little  thing  which  he  might  keep  as  a  souvenir  of 
the  catastrophe,  he  came  across  one  of  the  Am- 
berol  cylinder  molds,  the  brass  exterior  of  which 
had  been  heated  so  hot  that  it  had  run  down  to 
one  end  in  a  peculiar  sculptural  effect.  On  cool- 
ing, the  brass  had  retained  this  shape.  It  was 
some  time  afterwards  that  Mr.  Miller,  on  exam- 
ining the  interior  of  the  mold,  discovered  there 
the  sardonic  record  title,  "One  Wonderful 
Night."    Souvenir  is  the  word. 


INCORPORATED  IN  NEW  YORK 

The  Symphonora  Phonograph  Co.  was  recent- 
ly incorporated  at  Albany  with  a  capitalization 
of  $10,000.  The  incorporators  are  E.  Smerecky, 
A.  Klug  and  E.  Kotler,  of  261  West  Twelfth 
street,  New  York  City. 


The  Malley  Talking  Machine  Parlors,  New 
Haven,  Conn.,  have  four  modern  demonstration 
rooms,  in  addition  to  a  larger  recital  hall.  Edi- 
son and  Columbia  machines  and  records  are  car- 
ried. 


Window  Display  Made  by  F.  E.  Harman  in  Honor  of  John  McCormack's  Visit 


trola  in  an  elaborate  way,  is  due  the  credit  for 
managing  one  of  the  most  successful  recitals 
ever  held  in  this  city.  Mr.  Harman  was  instru- 
mental in  bringing  John  McCormack,  the  noted 
Irish  tenor,  to  Lima,  on  March  9,  and  so  great 
was  the  attraction  that  Memorial  Hall  was 
jammed  with  music  lovers  not  only  from  this 
city  proper,  but  from  many  neighboring  cities 
and  towns,  and  many  were  turned  away  when 
the  doors  were  closed. 


records.  To  secure  McCormack,  Mr.  Harman 
had  to  put  up  a  guarantee  of  $2,000,  but  his  fore- 
sight was  well  borne  out  by  the  attendance.  So 
tremendous  was  the  crowd  that  both  the  police 
and  fire  departments  were  called  out  to  provide 
protection  for  the  concert-goers.  It  was  about 
two  years  ago  when  Mr.  Harman  brought  Tet- 
razinni  to  Lima  and  the  success  of  that  venture 
was  largely  responsible  for  the  McCormack 
concert, 


4 


THE   TALKING   MACHINE  WORLD 


WITH  THE  TRADE  IN  TORONTO 

Columbia  Graphophone  Co.  Announces  a  Stand- 
ardization of  Record  Prices  in  Canada — 
Higher  Prices  for  Needles — Recent  Visitors 

Toronto,  Ontario,  April  3. — The  Columbia 
Graphophone  Co.,  this  city,  has  announced  to  its 
distributers  and  dealers  a  standardization  of 
record  prices  by  which  all  ten-inch  records  will 
be  85  cents  and  all  twelve-inch  records  $1.25, 
except  gTand  opera  and  symphony  recordings. 
In  a  letter  announcing  the  change  the  company 
said:  "Owing  to  our  very  rapidly  increasing 
Canadian  business,  we  have  been  obliged  to 
greatly  enlarge  our  factory  facilities,  and  in  con- 
sequence we  are  now  able  to  put  into  operation 
something  we  have  planned  for  years — an  es- 
tablished standard  Canadian  price  for  talking 
machine  records.  Not  the  United  States  price 
plus  the  duty,  but  a  Canadian  price  based  on 
Canadian  output,  costs  and  conditions.  Begin- 
ning with  March  20,  when  the  new  April  records 
go  on  sale,  all  Columbia  ten-inch  double-disc 
records,  with  the  exception  of  grand  opera,  will 
be  sold  at  the  standard  Canadian  price  of  85 
cents,  and  twelve-inch  double-disc  records,  ex- 
cept grand  opera,  at  the  standard  Canadian  price 
of  $1.25.  Additional  equipment  is  being  installed 
in  the  record  department  of  the  Columbia  Graph- 
ophone Co.'s  factory  at  Toronto  to  increase  the 
output  by  at  least  one-third.  The  management 
has  found  the  greater  capacity  necessary  owing 
to  increased  business." 

Jos.  Wolff,  secretary  of  the  Sonora  Phono- 
graph Corp.,  was  in  Toronto  recently  calling  on 
I.  Montagnes  &  Co.,  the  Canadian  distributers 
for  the  products  of  his  company.  From  Toron- 
to, Mr.  Wolff  went  to  Montreal.  He  expressed 
himself  as  being  most  enthusiastic  regarding  the 
development  of  the  Sonora  business  in  Canada. 

I.  Montagnes  &  Co.  have  moved  into  new 
quarters  in  the  Ryrie  Building  at  the  corner  of 
York  and  Shuter  streets,  where  they  have  con- 
veniently arranged  offices,  display  rooms  and 
repair  shop  to  take  care  of  the  Sonora  business. 

Frank  Whetsel,  manager  of  the  Bell  Piano  & 
Organ  Co.'s  Victrola  department  up  to  the  time 
it  discontinued,  and  more  recently  with  Heintz- 
man  &  Co.,  has  enlisted  for  overseas  service  in 
the  169th  Regiment. 

The  Music  Supply  Co.,  of  Toronto,  distrib- 
uters of  Columbia  products,  has  announced  an 
advance  of  the  price  of  needles  owing  to  the 
high  cost  of  steel.  The  new  rates  are  50  cents 
per  thousand. 

A  recent  trade  visitor  was  H.  N.  McMenimen, 
managing  director  of  the  Pathe  Freres  Phono- 
graph Co.,  who  reported  a  satisfactory  develop- 
ment of  the  Pathe  business  in  the  Dominion. 


FINE  EDISON  STUDIO  IN  ROCHESTER 

Handsome  Quarters  Opened  Last  December  En- 
joy Immediate  Business  Success — Home-Like 
Scheme  of  Decoration  Throughout 


Rochester,  N.  Y.,  April  3.— Among  those  who 
have  won  notable  success  in  the  phonograph 
field  of  this  city  is  to  be  included  the  Edison 
Diamond  Disc  Studio,  142-144  East  avenue, 
which  is  under  the  management  of  J.  G.  Brown, 


Edison  Diamond  Disc  Studio,  Rochester,  N.  Y. 

who  handles  the  Edison  line  exclusively.  The 
new  store  was  opened  on  December  17,  1915, 
and  since  that  time  has  enjoyed  a  splendidly 
growing  business. 

The  studio  is  handsomely  decorated  and  fur- 
nished as  will  be  seen  by  the  accompanying  il- 
lustration. The  walls  and  carpet  are  all  gray, 
and  the  hangings  and  portieres  are  of  rich  old 
rose  velvet.  The  four  soundproof  demonstrating 
booths  are  furnished  with  gray  wicker  furni- 
ture. There  is  a  large  display  room  in  front 
of  the  store,  and  the  studio  is  also  provided  with 
a  recital  hall,  twenty-five  by  forty  feet,  and  in 
which  concerts  and  dances  are  held  twice  each 
week  and  attract  a  capacity  crowd. 


M0NEY=MAKING  MUSIC 

Talking   Machine   Music   Used  to   Speed  Up 
Workers  in  Cincinnati  Establishment 

A  dry-cleaning  establishment  in  Cincinnati 
employing  some  300  persons,  according  to  a  re- 
port in  Manufacturers'  News,  has  come  to  the 
conclusion  that  if  these  people  hear  music  at 
frequent  intervals  while  they  work  it  will  not 
only  make  them  happier,  more  contented  work- 
ers, but  that  they  will  do  more  work  than  if  they 
were  without  music.  So,  following  this  theory, 
this  enterprising  firm  has  installed  throughout 
the  big  establishment  enough  talking  machines 
to  keep  lively  music  playing  almost  all  day  long. 
It  is  like  one  big  entertainment. 


The  Knebel  Jewelry  Co.,  of  Columbia,  Tenn., 
has    added   a    full   line    of   Victor  machines. 


MORE  PROOF  OF  WORLD  AD.  RESULTS 

J.  B.  Ogden  Reports  Tremendous  Demand  Cre- 
ated for  His  Cabinets  and  Sales  System 
Through  Announcements  in  This  Paper 

In  a  recent  letter  to  The  Talking  Machine 
World,  J.  B.  Ogden,  manufacturer  of  Ogden 
sectional  record  cabinets  and  sales  system  in 
Lynchburg,  Pa.,  has  the  following  to  say  re- 
garding the  result  of  advertising  in  The  World: 

"We  have  been  'snowed  under'  with  inquiries 
from  dealers  requesting  an  estimate  on  sufficient 
equipment  to  file  their  record  stock.  This  is  in 
direct  response  to  February's  ad,  which  shows 
the  pulling  power  of  each  issue  of  The  World." 

It  might  be  mentioned  that  Mr.  Ogden,  since 
starting  in  business,  has  conducted  his  sales 
campaign  entirely  through  advertisements  in 
The  Talking  Machine  World,  and  the  tremend- 
ous growth  of  his  business  is  direct  proof  of  the 
efficiency  of  that  method. 


A  STUNT  THAT  SELLS  RECORDS 

Terre  Haute,  Ind.,  April  10. — C.  I.  Abelowitz, 
in  charge  of  the  talking  machine  department  of 
A.  Herz,  has  hit  upon  an  advertising  idea  that 
has  been  very  effective.  The  scheme  consists  of 
small  printed  slips  in  bright  colors  that  are  attached 
to  the  monthly  record  supplements.  For  instance, 
one  read,  "The  best  novelty  record  yet. — 17945 — 
Have  you  heard  it?  Listen  to  it.  A.  Herz,  fourth 
floor." 

In  discussing  the  little  "stunt,"  Mr.  Abelowitz 
said,  "We  have  found  this  scheme  to  be  a  big 
record  advertiser,  inasmuch  as  many  people  would 
ask  to  hear  a  record  featured  in  this  way.  Record 
No.  17985,  while  not  so  very  popular  in  some  places, 
we  have  found  that  through  this  method  two 
hundred  and  twenty-five  records  were  sold  during 
the  month  of  March.  For  April  list  we  are  featur- 
ing the  new  Marimba  band  record  and  are  well 
stocked  with  it  and  we  feel  quite  confident  that  we 
will  dispose  of  every  one  of  them." 


NEW  STORE  IN  SALT  LAKE  CITY 

The  John  Elliott  Clark  Co.  has  opened  an  ex- 
clusive Victor  Victrola  shop  at  150  Main  street. 
Salt  Lake  City,  Utah.  The  store  is  artistically 
decorated  and  furnished.  A  feature  of  the  busi- 
ness will  be  a  specially  arranged  concert  to  be 
given  at  frequent  intervals  each  week. 


A.  L.  Demorest,  Wilmington,  Del.,  writes, 
"The  March  issue  of  The  Talking  Machine 
World  is  a  very  interesting  issue  of  a  very  splen- 
did magazine.  I  enclose  stamps  for  additional 
copy  to  be  sent  to  a  friend." 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE  WORLD 


5 


Victrola  VI,  $25 

Oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 
Mahogany  or  oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  XVIII,  $300 

Victrola  XVIII,  electric,  $350 

Mahogany 


Victrola  supremacy 

Victrola  supremacy  is  the  surest  index  of 
which  way  the  trade  goes. 

It  spells  success  for  every  Victor  dealer. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely   played  on   machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Altoona,  Pa  W.  F.  Fredericks  Piano  Co. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,  Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,  Md  Cohen  &  Hughes,  lac. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala.. Talking  Machine  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,    Vt  American  Phonograph  Co. 

Butte,    Mont  Orton  Bros. 

Chicago,  III  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,  Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 
Dei  Molnea.  I  a ....  Chase  &  West  Talking  Mach.  Co 

Mickel  Bros.  Co. 

Detroit,    Mich  Grinnell  Bros. 

Elmlra,  N.  Y  Elmira  Arms  Co. 

El    Paso,   Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind..  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla..  Florida  Talking  Machine  Co. 


 Victor  Distributors  

Kansas  City,  Mo..  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,    Nebr  Ross  P.  Curtice  Co. 

Little  Rock,  Ark..O.  K.  Houck  Piano  Co. 
Los  Angeles,  Cat. .  Sherman,  Gay  &  Co. 
Memphis,  Tenn....O.  K.  Houck  Piano  Co. 
Milwaukee,  Wl»...  Badger  Talking  Machine  Co. 
Minneapolis,  Minn.  Beckwith,  O'Neill  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,   Tenn. . .  O  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn.  Henry  Horton. 
New  Orleans,  La..  Philip  Werlein,  Ltd. 


A 


HIS  MASTERS  VOICE 


New  York,  N.  Y.. .  Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C  Bruno  &  Son,  lac. 

I.  Davega  Jr.,  Inc. 

S.  B.  Davega  Co. 
Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Peoria,    III  Putnam-Page  Co.,  Inc. 

Philadelphia.   Pa. ..Louis  ifuehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,    Pa  C.  C.  Mellor  Co.,  Ltd." 

Standard  Talking  Machiae  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  S  Co. 

Providence,  R.  I. ..J.  Samuels  &  Bro.,  Inc. 
Richmond,  Va  The  Corley  Co.,  Inc 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y...E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U..  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San  Antonio,  Tex.  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal. Sherman,  Clay  S  Co. 

Seattle,  Wash  Sherman.  Clay  &  Co. 

Sioux  Falls,  S.  D..  Talking  Machine  Exchange. 
Spokane,  Wash.. ..  Sherman,  Clay  &  Co. 

St.  Louis,   Mo  Koerber-Brenner  Music  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Syracuse.  N.  Y. ...W.  D.  Andrews  Co. 

Toledo,  O  The  Whitney  &  Currier. 

Washington,  D.  C.Robt  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE    TALKING    MACHINE  WORLD 


THE    PULLING    TEST — THE    STRENGTH    IS  THERE 


THE   STRONGEST  ALBUM    MADE   AT  ANYWHERE   NEAR   ITS   LOW  PRICE 


The  WelUKnown  "National" 
Record  Albums 
Are  Always  the  Leaders 


The  only  Safe  and  Conveni- 
ent Way  to 
Protect  Disc  Records 


For  Durability,  Finish  and 

Artistic  Design 
Our  Albums  Have  No  Equal 


They  are  made  in  the  most 
substantial  man= 
ner  by  skilled  workmen 


PATENT  APPLIED  FOR 

STRENGTH   AT  THE  STRESS   AND   STRAIN    POINT        PRACTICALLY   UNBREAKABLE   FOR    REGULAR  USAGE 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  Cabinets  Nos.  X  and  XI.    We  also  make  Albums  containing  17  pockets. 

,,  With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 
THESE   ALBUMS   ARE  THE   BEST   FOR   VICTOR,   COLUMBIA  AND  ALL   OTHER   DISC  RECORDS 
CORRESPONDENCE  SOLICITED 
WRITE   FOR  PRICES 


NATIONAL  PUBLISHING  CO.,  239  S.  American  St.,  PHILADELPHIA,  PA. 


ROCHESTER  DEALERS'  BANQUET 

Local  Association  Holds  a  Most  Successful  Af- 
fair— Some  Interesting  Addresses  and  Excel- 
lent Entertainment  Among  the  Features  of  the 
Evening — Officers  Elected. 


Rochester,  N.  Y.,  March  28. — First  annual  ban- 
quet of  the  Rochester  Dealers'  Association  was 
held  at  the  Hotel  Rochester  on  March  14  and 
in  every  way  proved  a  most  substantial  success, 
there  being  over  fifty  dealers  representing  the 
leading  lines  of  talking  machines  in  attendance. 

Officers  for  the  year  were  elected  as  follows: 
Raymond  C.  Fagan,  of  E.  W.  Edwards  &  Son, 
president;  A.  P.  H.  Warren,  of  the  Belcom 
Music  Co.,  vice-president;  William  Levis,  of  the 
Levis  music  store,  treasurer;  Audley  Beisinger, 
of  the  East  avenue  Victor  shop,  secretary,  and 
Emil  Keosky,  of  Gibbons  &  Stone,  Yale  Whit- 
ney, of  the  Edison  studio,  and  Arthur  W.  Oster, 
of  Oster's  music  store,  auditors. 

The  principal  speaker  was  Frank  Jewell  Ray- 
mond, who  chose  for  his  topic  "Selling  Service." 
Among  the  out-of-town  visitors  were  James 
Neal,  of  Neal,  Clark  &  Neal,  Buffalo;  Neil  Col- 
well,  of  York,  Pa.,  and  James  McFarlane,  of 
Canandaigua. 

At  the  close  of  the  dinner  an  entertainment 
was  given.  Those  who  appeared  were  Margaret 
Heveron,  soprano;  Al  Raynolds,  military  com- 
edy act;  William  Watts,  saxophone  solos,  and 
Norbert  Lucas,  violin  solos.  The  banquet  hall 
and  tables  were  decorated  with  advertising  mat- 
ter and  the  menu  cards  were  printed  in  an  origi- 
nal manner,  all  of  the  courses  coming  under 
names  affiliated  with  the  talking  machine  in- 
dustry. 


Quality  Albums 


Metal  Back  Albums 


STANDS  FOR 


STRENGTH 
DURABILITY 
CONVENIENCE 

Fully  Guaranteed.  Send  for  Sample 

NEW  YORK  ALBUM  & 
CARD  COMPANY 

23  LISPENARD  STREET,  NEW  YORK 


The  purpose  of  the  association  is  for  the  bet- 
terment of  the  talking  machine  industry;  a  uni- 
versal and  better  service  for  the  handling  of 
records  and  an  endeavor  to  better  the  service  to 
the  public. 


PERSONALS  FROM  TORONTO 


H.  S.  Berliner  a  Recent  Visitor — James  P. 
Bradt's  Promotion  Pleases  Canadian  Friends 
— Appoints  New  Agencies  for  Sonora 


Toronto,  Ont.,  April  5. — One  of  the  recent  visi- 
tors to  Toronto  was  H.  S.  Berliner,  vice-presi- 
dent and  general  manager  for  the  Berliner 
Gramaphone  Co.,  Montreal,  who  reports  busi- 
ness as  being  very  satisfactory  in  view  of  gen- 
eral conditions. 

Many  trade  friends  in  Canada  of  James  P. 
Bradt,  New  York,  are  highly  pleased  with  the 
news  of  his  recent  promotion  to  the  important 
position  of  general  sales  manager  of  the  Co- 
lumbia Graphophone  Co.  Mr.  Bradt  was  for 
a  number  of  years  in  charge  of  the  Columbia 
Co.'s  Canadian  business. 

Emil  VanGilder,  of  I.  Montagnes  &  Co.,  Ca- 
nadian distributors  for  the  Sonora  Phonograph 
Corp.,  has  just  returned  from  a  trip  to  the  Mari- 
time Provinces,  where  he  placed  several  im- 
portant agencies  for  the  Sonora  line  of  phono- 
graphs. 


LAWMAKERS'  TASTES  VARY 


Some  Canadian  Legislators  Enjoy  Operatic 
Records  and  Others  Ragtime,  at  the  Expense 
of  the  People  at  Large. 


Toronto,  Ont.,  April  4. — In  the  course  of  a  de- 
scription of  Dr.  Sevigny,  newly  elected  speaker 
of  the  House  of  Commons,  and  his  surroundings 
H.  F.  Gadsby,  writing  in  MacLean's  Magazine, 
tells  of  the  part  played  by  the  talking  machine 
and  the  taste  of  the  different  speakers  in  select- 
ing records  at  the  expense  of  the  government. 
Some  of  the  speakers  have  favored  sentimental 
selections,  some  operatic  and  some  comic,  while 
one  speaker  selected  all  the  $5,  $6  and  $7  records 
he  could  find  to  be  paid  for  by  the  people's 
money.  Dr.  Sevigny  did  not  have  much  com- 
plaint to  make  regarding  the  selections  on  hand, 
but  for  the  sake  of  his  constituents  substituted 
the  "Marseillaise"  and  other  Quebec  favorites 
for  "The  Protestant  Boy." 


WEBB  DOING  A  GROWING  BUSINESS 


Atlanta,  Ga.,  April  3. — LeRoy  Webb  &  Co.,  who 
recently  moved  into  new  quarters  at  83  Peach- 
tree  street,  report  an  excellent  business  in  the 
Victor  line,  which  they  have  been  carrying  for 
some  time.  The  business  has  increased  to  such 
an  extent  during  the  past  year  that  larger  quar- 
ters were  necessary.  The  new  location  is  oc- 
cupied jointly  with  the  Windmayer  Music  Co., 
dealers  in  sheet  music  and  supplies.  Fred  C. 
Windmayer,  manager  of  this  concern,  was  for- 


merly connected  with  the  Phillips  &  Crew  Co., 
being  in  charge  of  the  sheet  music  department 
there. 


EILERS  CO.  CHANGES  ITS  NAME 

Will  Now  Be  Known  as  the  Hopper-Kelley  Co. 
Dealers  in  Talking  Machines. 


Seattle,  Wash.,  April  3. — The  Eilers  Talking 
Machine  Co.  has  changed  its  name  to  the  Hop- 
per-Kelly Co.,  dealers  in  talking  machines.  Since 
taking  over  the  talking  machine  department 
from  the  Eilers  Music  House  some  two  years 
ago,  C.  H.  Hopper  and  E.  P.  Kelly  have  been 
conducting  the  business  under  the  old  firm  name, 
but  upon  the  opening  of  their  new  branch  in 
Tacoma,  Wash.,  the  first  of  the  month,  it  was 
deemed  advisable  to  change  the  name  of  the 
concern.  Mr.  Hopper  recently  returned  from  a 
trip  to  the  East,  where  he  inspected  the  Victor 
plant  at  Camden,  N.  J.  He  also  paid  a  personal 
visit  to  Thomas  A.  Edison  and  spent  some  time 
at  the  headquarters  of  the  Columbia  Grafonola 
in  New  York  City. 


Avery  &  Hurrle,  of  St.  Cloud,  Minn.,  have 
moved  into  a  new  store  at  14  Fifth  avenue  South, 
where  they  will  have  a  much  larger  display 
room  for  their  stock  of  pianos  and  talking  ma- 
chines. 

Phonograph 
Insurance 


Every  installment 
sale  fully  protected 
against  fire  at  cus- 
tomer's expense.  In 
case  of  fire,  we  pay 
full  amount  of 
RETAIL  PRICE. 
50c  fee,  and  up, 
according  to  whether 
city  or  country. 

WRITE  FOR 
PARTICULARS 


The  Piano  Underwriters  Agency 

BALTIMORE,  MD. 


THE    TALKING    MACHINE  WORLD 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 
Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  Supremacy 


is 


real 


It  is  backed  by  its  wonderful 
musical  achievements. 

It  is  the  power  behind  the  suc- 
cess of  every  Victor  dealer. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Bwlln.r  Onunophon.  Do.,  Montreal,  OanadUa  Distrlttitors 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tunga-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVIII,  $300 

Victrola  XVIII,  electric,  $350 

Mahogany 


THE   TALKING   MACHINE  WORLD 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,  Business  Manager 

Trade  Representatives!    Glad  Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush,  D.  G.  Augur. 

Boston  i  John  H.  Wilson,  824  Washington  Street 
Chlrngo  Offices  E.  P.  Van  Haelincen,  Consumers'  Building,  220  South  State  Street. 

Hknby  S.  Kinowill,  Associate.    Telephone,  Wabash  6771. 
London,  King-.,  Office t  3  Gresham  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.26;  all  other  countries,  $1.76.        Single  copies,  20  cents. 

ADVERTISEMENTS*  $4.60  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.  Advertising  pages,  $126.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

tr  NOTICE  TO  ADVERTISERS.— Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 


NEW  YORK,  APRIL  15, 1916 

THE  spring  of  1916  is  here,  and  even  if  in  some  sections  con- 
ditions overhead  and  underfoot  do  not  seem  to  bear  out 
the  assertion,  any  perfectly  good  almanac  would  prove  that 
spring  arrived  here  almost  four  weeks  ago.  With  spring  well 
under  way,  it  is  merely  a  step  to  summer,  for  the  passage  of  time 
is  readily  appreciated  by  harking  back  a  few  days  ago  when  it 
seems  the  holiday  business  was  under  way. 

The  idea  of  summer  lassitude  in  business  has  long  ago  gone 
by  the  board  and  the  first  approach  of  the  hot  weather  should 
not  be  an  inducement  for  the  business  man  to  put  his  feet  on 
the  desk  or  counter  and  doze  until  the  first  frost  comes. 

Business,  and  particularly  the  talking  machine  and  record 
business,  can  be  carried  on  almost  as  successfully  in  mid- 
summer as  during  the  indoor  winter  period  if  the  proper  prep- 
aration is  made  and  the  proper  effort  put  into  it. 

Experience  has  taught  that  people  on  vacation  bent  are 
just  as  anxious,  if  not  more  anxious,  to  listen  to  good  music  as 
they  are  at  home.  In  the  canoe  or  motor  boat  or  in  camp  a 
talking  machine  and  a  few  records  serve  to  make  the  hours 
very  pleasant  between  sunset  and  the  time  for  lights  out,  and 
the  demand  for  the  vacationist  is  not  confined  by  any  means 
to  the  low-priced  machine,  for  many  of  the  summer  homes  and 
bungalows  and  the  yachts  of  those  who  prefer  the  sea  are 
elaborately  constructed  and  furnished  and  demand  the  better 
types  of  cabinet  machines  to  match  the  surroundings. 

Now  is  the  time  for  the  live  talking  machine  dealer  to  map 
out  his  campaign  for  summer  business.  He  can  get  in  touch 
with  local  clubs  and  societies  that  maintain  summer  camps  or 
clubhouses;  with  churches,  Sunday-schools  that  provide  outings 
for  the  children ;  with  the  various  yacht  clubs  and  in  many  other 
directions  put  out  lines  that  should  bring  substantial  results 
in  machine  and  record  sales. 

Talking  machine  companies  themselves  offer  an  abundance 
of  suggestions  for  developing  summer  trade  and  the  dealer  who 
does  not  at  least  profit  by  some  of  them  is  not  doing  justice  to 
the  manufacturer  who  offers  helpful  ideas  or  to  himself. 

The  first  of  July  is  not  the  time  to  plan  the  summer  cam- 
paign or  to  send  out  proper  circular  matter  to  organizations  or 
individual  prospects.  The  end  of  April  should  see  such  a  cam- 
paign well  under  way,  because  the  warm  days  bring  forth 
thoughts  of  vacation  time  and  the  equipment  that  goes  to  make 
a  vacation  worth  while. 


THIS  is  an  age  of  ideas.    Never  before  in  the  history  of  the 
world  has  there  been  such  an  urgent  and  increasing  demand 
for  bright  thoughts  of  a  commercial  nature. 

The  competition  which  yearly  draws  the  lines  of  trade 
tighter,  and  sifts  men  and  affairs  with  a  relentless  force,  turns  the 
business  mind  upon  some  new  object  with  which  to  strike  out 
from  the  crowded  highway  into  an  unbeaten  path  toward  success. 

In  every  office,  store  and  shop  throughout  the  wide  world 
there  is  somebody  who  is  continually  thinking  and  seeking  for 
an  idea  which  will  help  his  affairs.  The  clergyman  is  thinking  of 
an  idea  which  will  extend  his  influence.  The  physician,  as  he  sits 
by  the  bedside,  is  seeking  for  some  new  idea  which  will  aid 
nature.  The  banker  is  puzzling  his  brain  for  an  idea  which  will 
master  finance,  and  talking  machine  manufacturers  and  dealers 
are  on  the  still  hunt  for  ideas  to  improve  their  business.  It 
only  requires  a  mere  idea,  if  it  is  a  perfect  one,  to  prepare  the 
foundation  for  a  great  success ;  but,  like  inventions,  ideas  which 
stand  the  test  of  practice  are  rare  indeed. 

Men  who  have  that  peculiar  faculty  which  enables  them  to 
so  apply  old  principles  to  new  purposes  as  to  produce  a  novel  idea 
or  method  are  the  sort  of  inventors  whom  the  world  admires 
and  rewards. 

It  is  said  that  ninety  out  of  every  one  hundred  business  men 
fail  who  continue  in  a  given  line  for  a  term  of  years,  and  the 
majority  of  those  who  do  succeed  will  tell  you  that  a  new  idea 
which  turned  the  current  of  their  thoughts  was  the  keystone 
of  their  prosperity. 


AS  the  talking  machine  develops  and  broadens  it  naturally 
presents  a  number  of  problems  for  the  earnest  considera- 
tion of  a  dealer  who  desires  to  take  advantage  to  all  the  oppor- 
tunities presented  to  him. 

In  the  case  of  the  established  companies  there  are  naturally 
to  be  considered  the  guarantees  that  have  had  their  worth 
proven  by  years  of  service,  guarantees  that  the  dealers  have  had 
confidence  in.  Through  the  entrance  of  many  new  interests  in 
the  trade,  however,  this  building  of  business  on  a  foundation  of 
confidence  has  been  lost  sight  of,  and  the  old  Latin  slogan  of 
caveat  emptor  has  found  an  unwelcome  place  in  the  talking 
machine  field. 

There  are  those  manufacturers  who  have  entered  the  trade 
on  a  substantial  business  basis,  have  invested  capital  and  made 
all  plans  towards  permanence,  but  there  are,  unfortunately, 
others  who,  dazzled  by  the  fortunes  reported  to  have  been  made 
in  the  manufacture  of  talking  machines,  have  declared  them- 
selves in  on  those  fortunes  and  with  a  limited  capital  or  the 
proverbial  "shoestring,"  have  endeavored  to  place  machines  of 
doubtful  value  on  the  market. 

The  dealer  in  making  his  purchases  should  satisfy  himself 
fully  that  the  house  he  is  placing  the  order  with  is  responsible 
in  the  business  sense  and  has  at  least  started  out  with  the  idea 
of  remaining  in  the  field  permanently.  It  is  the  dealer  and 
not  the  manufacturer  who  must  stand  the  abuse  for  unsatis- 
factory machines.  If  the  manufacturer  is  the  responsible  one, 
he  will  see  that  the  trouble  is  remedied  promptly,  for  trouble 
is  liable  to  occur  under  the  best  of  conditions.  It  is  a  very 
embarrassing  thing,  however,  for  the  dealer  to  have  a  machine 
returned  to  him  with  a  broken  motor  or  unsatisfactory  sound 
box,  and  then  learn  that  the  concern  from  whom  he  bought  the 
machine  has  passed  out  of  existence. 

The  dealer  who  of  his  own  free  will  or  through  force  of  cir- 
cumstances shops  around  the  line  of  talking  machines  must 
realize  that  there  have  been  many  changes  in  the  condition  and 
efforts  of  the  trade  during  the  past  year  and  should  exercise 
an  unusual  amount  of  care. 


THE  loss  of  valuable  talking  machine  records  by  theft  is 
becoming  so  common  they  demand  more  than  casual  atten- 
tion from  dealers  and  managers.  Within  the  past  month  several 
talking  machine  dealers  in  New  York  and  vicinity  alone  have 
lost  quantities  of  records  valued  in  some  cases  at  $200  or  more 
through  the  work  of  an  organized  system. 

Talking  machine  records  are,  at  times,  very  easy  to  hide, 
especially  in  the  winter  when  customers  wear  the  usual  large 
coats,  but  if  the  salesman  is  wide  awake  there,  should  be  no  rea- 


THE   TALKING   MACHINE  WORLD 


9 


son  why  the  proposed  customer  should  get  away  with  a  couple 
of  dozen  records.  In  the  first  place,  the  customer  cannot  listen 
to  a  dozen  records  at  one  time,  and  if  the  salesman  keeps  track 
of  those  he  keeps  out  for  testing,  counts  the  accepted  ones  left 
in  the  booth,  and  files  the  rejected  records  away  again  without 
delay,  the  losses  should  be  materially  reduced. 

The  great  majority  of  talking  machine  owners  are  honest, 
but  there  are  enough  dishonest  ones  to  make  the  retailer  stay 
on  his  guard  at  all  times.  The  records  used  for  demonstration 
should  be  checked  carefully  in  every  case.  It  means  a  little 
work,  but  it  also  means  safety. 


THE  approval  plan  in  connection  with  the  retailing  of  talking 
machine  records  has  been  receiving  an  unusual  amount 
of  attention  from  dealers  in  all  sections  of  the  country  during 
the  past  few  months  and  the  probabilities  are  that  in  the  very 
near  future  the  practice  will  be  eliminated  in  many  localities. 

In  certain  cases  protests  have  been  made  by  customers 
against  the  discontinuance  of  the  approval  plan  on  the  plea  that 
record  collections  are  more  satisfactory  when  made  leisurely  and 
in  the  quiet  of  the  home;  that  frequently  the  purchasers  do  not 
have  the  opportunity  to  visit  the  store  and  spend  an  hour  or 
more  making  selections,  and  that  certain  restrictions  should  be 
made  that  will  serve  to"  discourage  the  record  buyers  who  have 
abused  the  privilege. 

Although  the  talking  machine  men  have,  for  good  business 
reasons,  displayed  a  strong  inclination  to  consider  the  con- 
venience of  the  customer,  there  are  too  many  people  who  do  not 
appreciate  this  attitude,  and  through  their  abuse  of  privileges 
accorded  have  forced  their  abandonment. 

Careless  handling  of  records,  thereby  destroying  their  value, 
the  keeping  of  records  beyond  the  stipulated  trial  period,  the 
loaning  of  the  records  to  friends  and  neighbors,  have  all  tended 
to  work  against  the  interests  of  the  dealer. 

With  the  modern  demonstration  booths,  and  with  the  talk- 
ing machine  stores  for  the  most  part  open  evenings,  the  record 
purchaser  who  cannot  find  the  opportunity  for  making  selections 
in  the  store  is  in  a  desperate  plight. 


THE  opponents  of  the  Stevens,  or  Price  Maintenance  Bill, 
are  carrying  on  an  active  campaign  throughout  the  coun- 
try, backed  to  a  great  extent,  by  the  large  department  stores  and 
other  concerns  who  believe  in  price  cutting. 

It  is  evident  that  the  advocates  of  price  maintenance  must 
be  on  the  alert  to  meet  the  strongest  kind  of  opposition  when  the 
Stevens  Bill  comes  up  in  Congress,  for  the  opponents  of  the 
measure  are  sending  out  letters  and  literature  in  which  the 
purpose  and  scope  of  the  Bill  are  grossly  misstated. 

The  statement  that  the  Bill  will  create  monopolies  and  sub- 
ject the  consumer  to  other  forms  of  imposition  is  absurd,  and  on 


the  face  of  it  the  use  of  the  word  "monopoly"  and  "trust"  are 
utilized  as  a  bait  to  interest  politicians  and  to  start  a  stampede 
against  the  Bill.  A  very  timely  comment  on  this  development 
appeared  in  Printer's  Ink  recently,  which  we  quote  in  part: 

"Now  it  ought  to  be  evident  by  this  time  that  one  of  the 
most  useful  tools  in  the  outfit  of  the  trust-builder  is  the  power 
to  manipulate  prices.  The  keenest  weapon  in  the  arsenal  of 
monopoly  has  always  been  the  exercise  of  price  discrimination. 
We  find  it  in  some  form  or  other  in  practically  every  one  of  the 
anti-trust  cases  which  have  been  decided.  The  power  to  reduce 
prices  in  territory  where  competition  is  strong,  while  maintain- 
ing them  in  the  localities  where  it  is  weak,  has  been  used  over 
and  over  again  to  drive  competitors  out  of  business.  Whether 
disguised  as  an  extra  quality  discount,  a  rebate  or  a  'profit-shar- 
ing' plan,  the  result  is  the  same.  It  simply  prevents  other  con- 
cerns from  competing  on  even  terms. 

"Price-maintenance,  on  the  contrary,  will  go  far  toward  in- 
suring the  opportunity  for  competition  on  the  even  terms  of 
quality  and  service.  So  far  from  encouraging  monopoly,  it  is  a 
bar  to  the  attainment  of  monopoly  by  means  of  unfair  price- 
manipulation.  The  price  that  is  "fixed"  in  the  sense  of  being 
publicly  known  and  universally  applied  cannot  be  juggled  for  an 
ulterior  purpose.  It  cannot  be  lowered  or  increased  without 
making  the  fact  speedily  known  to  everybody  concerned,  and 
without  making  the  change  applicable  to  every  part  of  the  coun- 
try alike.  The  establishment  of  a  one-price-to-all  policy  is  the 
most  cordial  invitation  to  a  competitor  to  come  in  and  give 
better  quality  at  the  same  price,  while  the  old  system  of  price- 
cutting  is  a  warning  that  the  small  competitor  would  |  better 
watch  out.  Subtract  from  the  government's  anti-trust  cases  all 
the  evidence  which  has  to  do  with  price  discriminations,  rebates, 
preferential  discounts,  and  the  like,  and  you  will  have  mighty 
little  left  to  base  convictions  on. 

"It  may  strike  Congress  as  curious  that  the  retail  interests 
which  are  fighting  this  particular  measure,  and  raising  the  cry 
of  'monopoly'  against  it,  are  themselves  the  very  retail  estab- 
lishments which  come  closest  to  being  monopolies  in  fact;  and 
that  the  dealers  who  most  largely  favor  it  are  the  very  ones 
which  are  most  in  danger  of  being  crushed  by  monopoly.  It 
may  sound  strange  to  hear  the  big  department  stores  protest- 
ing against  price-maintenance  as  a  weapon  of  monopoly,  while 
the  small  retailers  hail  it  as  a  protection  against  monopoly.  We 
only  hope  that  Congress  will  get  the  facts  straight.  Nothing  is 
better  calculated  to  make  a  full-fledged  monopoly  howl  with 
anguish  than  the  inability  to  cut  the  price  in  the  face  of  straight- 
forward and  vigorous  competition  on  a  quality  basis." 

Members  of  the  talking  machine  trade  throughout  the  coun- 
try should  make  it  a  point  to  get  in  touch  with  their  Congress- 
men and  impress  upon  them  their  wishes  as  well  as  the  wishes 
of  their  clientele  in  favor  of  the  passage  of  this  Bill. 


Pearsall  Victor  Service  Is  UNIFORM 


Remember  when  electric  lights  shifted 
from  brightness  to  dimness  several 
times  an  hour.  Until  the  light  was 
made  uniform,  no  great  demand 
appeared. 

That's  the  test  of  real  service 
— Uniformity. 


We  have  uniformized  Victor  Service. 
You  can  rely  upon  us,  for  more  deal- 
ers depend  upon  Pearsall  Service  than 
ever  before. 

Victrolas  and  records — accent  on  rec- 
ords— when  wanted  and  as  wanted. 


SILAS  E.  PEARSALL  COMPANY 

18  West  46th  Street  (near  5th  Ave.) 

NEW  YORK 


10 


THE   TALKING   MACHINE  WORLD 


"DOEHLER"  Die-Cast 
Tone  Arm  and  Sound  Box 
— produced  for  one  of  the 
most  widely  known  talking 
machines    on    the  market. 


Doehler  Die  Castings 

are  particularly  adapted  to  the  economical  production  of  TONE  ARMS  and 
SOUND  BOXES  for  Talking  Machines. 

Cast  from  permanent  steel  mould,  no  machining  operation  is  necessary — 
all  parts  delivered  ready  for  plating  or  enameling  and  assembling. 

DOEHLER  DIE  CASTINGS  are  used  with  entire  satisfaction  by  some 
of  the  most  widely  known  makers  of  Talking  Machines  because  of  the  con- 
viction that  "DOEHLER"  product  is  economical,  and  "DOEHLER"  service 
is  dependable. 

Send  blue  print  or  sample  part  for  estimate. 

BROOKLYN.  N.Y. 
TOLEDO.  OHIO. 


Producers  of  Die  Castings  in  Aluminum,  Zinc,  Tin,  and  Lead  Alloys 
Also  manufacturers  of  Die-Cast  Babbitt  Bearings  and  Babbitt-Lined  Bronze  Bearings 


ARTISTIC  PATHE  WINDOW  DISPLAY  BY  KANSAS  DEALER 

Wichita,   Kan.,  April  3. — The  Wallenstein   &  ment  and  much  of  his  success  to  date  has  been 

Cohn  Dry  Goods  Co.,  who  operate  the   Boston  due  to  his  experience  in  handling  the  line  and 

Store  in  this  city,  recently  added  a  Pathe  phono-  his    ability    to     develop     clever  exploitation 

graph  department  to  the  fifty-three  departments  methods. 

under  the  roof  of  its  great  establishment.  A  recent  window  display  arranged  by  J.  H. 

The  arrangement  was  made   last  December  DeWitt,  decorator  for  the  Boston  Store,  is  il- 

through  the  E.  E.  Trower  Music  Co.,   Pathe  lustrated  herewith  and  shows  the  latest  model 


tion  is  when  the  lid  is  kept  down  when  the  ma- 
chine is  not  operating  the  motor  is  always  al- 
lowed to  run  down  and  there  is  no  danger  of 
damaging  the  machine  by  keeping  the  spring 
continually  under  tension.  Mr.  Buckwalter  has 
demonstrated  the  invention  very  successfully, 
but  has  not  yet  made  arrangements  for  market- 
ing it. 


GOOD  RESULTS  FROM  RECITAL 

Ivan  White,  Hanover,  Pa.,  Features  Edison  Dia- 
mond Disc  Phonograph  and  Records  Before 
Big  Audience  in  St.  Mark's  Chapel,  That  City 


The  Pathe  Display  of  the  Wallenstein-Cohn  Dr  y  Goods  Co. 


jobbers  in  St.  Joseph,  Mo.  Arrangements  were 
made  to  exploit  the  line  in  a  big  way  and  ex- 
clusively. The  new  department  on  the  third 
floor  of  the  big  building  is  handsomely  equipped 
with  elaborate  demonstration  parlors  and  a  large 
recital  room  where  afternoon  concerts  are  given 
to  large  audiences. 

B.  W.  Chappell,  formerly  with  the  E.  E. 
Trower  Music  Co.,  is  in  charge  of  this  depart- 


Pathephones  set  in  a  most  attractive  environ- 
ment with  the  Pathe  rooster  much  in  evidence. 

The  pictures  of  the  noted  film  actresses  shown 
in  the  window  were  secured  through  co-opera- 
tion with  the  Holland  Theatre,  the  leading  mo- 
tion picture  theatre  in  the  town,  and  while  the 
exhibit  was  in  place  a  Pathephone  concert  was 
given  in  the  theatre  with  special  slides  shown 
on  the  screen,  while  the  machine  was  played. 


Hanover,  Pa.,  April  4.— Ivan  White,  who  handles 
Edison  diamond  disc  records  and  phonographs 
at  113  Abbotstown  street,  this  city,  developed 
excellent  publicity  for  that  line  recently  when  he 
furnished  an  Edison  diamond  disc  machine  to 
take  the  featured  part  in  a  concert  recital  given 
in  St.  Mark's  Chapel  under  the  auspices  of  St. 
Mark's  Missionary  Society. 

The  diamond  disc  machine  was  used  in  seven 
of  the  nine  numbers  on  the  program  and  was 
featured  in  connection  with  piano,  violin,  pipe 
organ  and  vocal  numbers.  The  program  at- 
tracted an  audience  that  taxed  the  capacity  of 
the  chapel,  and  was  a  subject  of  a  flattering 
article  that  occupied  nearly  two  columns  in  the 
local  paper. 

The  assisting  artists  were  Viola  Brodbeck,  so- 
prano; Lela  Rudisill,  pianist,  and  Edgar  Daniels, 
violinist.  Mr.  White  was  in  personal  charge  of 
the  entertainment. 


LID  HOLDER  AND  AUTOMATIC  BRAKE 


Interesting  Invention  of  G.  T.  Buckwalter  for 
Use  on  Large  Types  of  Cabinet  Talking  Ma- 
chines Has  Some  Excellent  Features 


Royersford,  Pav  April  5. — D.  T.  Buckwalter, 
well-known  piano  and  talking  machine  dealer 
of  this  city,  has  just  secured  a  patent  on  a  new 
contrivance  for  talking  machines  which  com- 


bines a  lid  supporter  and  automatic  brake.  The 
lid  is  so  arranged  that  it  rises  to  the  proper 
height  on  a  pressure  of  a  button  and  is  bal- 
anced in  the  upright  position  without  the  aid  of 
any  sort  of  catch.  At  the  same  time  the  raising 
of  the  lid  serves  to  apply  the  brake  automatically 
to  stop  the  turn-table.  When  a  new  record  is 
inserted  and  the  brake  released  the  lid  can 
readily  be  returned  to  a  closed  position. 

One  of  the  advantages  claimed  for  the  inven- 


SALES  SHOW  SUBSTANTIAL  GAIN 

Frederic  Goodwin,  head  of  the  Columbia  Co.'s 
educational  division,  stated  this  week  in  a  chat 
with  The  World  that  his  department's  activities 
for  the  first  three  months  of  the  year  had  been 
satisfactory  in  every  respect,  the  sales  showing  a 
substantial  gain  over  last  year.  Mr.  Goodwin  re- 
cently arranged  to  considerably  enlarge  his  staff, 
in  order  to  extend  to  Columbia  dealers  an  even 
closer  co-operation  than  they  have  received  in  the 
past.  A  number  of  important  deals  have  been 
closed  since  the  first  of  the  year,  and  Mr.  Goodwin 
states  that  prominent  educators  throughout  the 
country  are  appreciating  more  and  more  the  value 
of  the  graphophone  as  an  educational  factor. 


APPLIED  UNDER  LIDS  OF  P/ANOS 


PROMOTE  SALES  \ 

Give  these  transfers  a  trial  and  you  will  be  just  as  enthusiastic  over  the  results  as 
hundreds  of  other  dealers.   Easily  applied.    Name  assortment  preferred. 

225,  250,  265,  275,  300,  325,  345,  350,  375,  395;  400,  -425,    435,  450,  475,  500,  525,  550, 
575,  600,  625,  650,  675,  700,  750,  800,  850,  900,  1000,  1050,  1100,  1200. 

50,  $2.00         100,  $3.00         250,  $6.25         500,  $10.00 

Dozen  assortment,  $1.00;  less  than  dozen,  10c.  apiece.    Remit  by  Money  Order  or  Check; 
otherwise  goods  sent  by  parcel  r  fl  D 


Above  is  actual  size 

of  transfer.  Wher\ 

applied  it  appears  ir\ 

aold  face.like  makers 
v._  _ '.  X_ll  I  


f 


GLOBE  DECALCOMANIE  CQah^W 


.J. 


r\ame,on  Tau-uuari 


AEOLIAN-VOCAUON 

REPRESENTATION 


Its  Present  Value  and  Promise 
for  the  Future 


HE  Phonograph  business,  tho'  still  com- 
paratively new,  is  already  undergoing  the 
change  which  is  inevitable  in  every  in- 
dustry. Real  competition,  without  which 
development  and  progress  is  almost  im- 
possible, has  made  itself  strongly  felt  in 
the  field  of  manufacture  and  is  rapidly 
becoming  more  and  more  apparent  in  the 
selling  end.  The  time  has  come  when  it  behooves  every 
intelligent  and  far-sighted  merchant  to  face  the  new  condi- 
tion and  make  provision  for  the  present  and  the  future. 

To  the  merchant  who  does  this,  the  opportunity  to  secure  the  repre- 
sentation of  The  Aeolian  Company's  phonograph — the  Aeolian  Vocalion — 
must  appeal  as  the  most  valuable  franchise  available  in  the  music-industry. 
Not  only  is  the  Aeolian- Vocalion  today  far  superior  to  any  of  the  machines 
of  older  type,  both  intrinsically  and  as  a  sales  proposition,  but  its  leader- 
ship in  the  future  is  equally  assured.  During  the  past  twenty-five  years, 
The  Aeolian  Company,  its  manufacturers,  have  been  responsible  for  the 
most  important  developments  in  musical  instrument  construction.  It  is 
therefore  safe  to  assume  that  the  same  spirit  of  initiative,  backed  by  its 
wide  experience  and  unparalleled  equipment,  will  enable  this  company  to 
keep  its  phonograph  far  ahead  of  all  competitors. 

Moreover,  the  Aeolian  policy  of  exclusive  representation,  which  assures 
to  the  dealer  the  benefit  of  all  the  business  in  his  territory,  is  not  only  a 
vital  consideration  at  the  present  but  is  destined  to  become  more  and  more 
important  in  the  years  to  come. 

Valuable  territories  for  representing  the  Aeolian-Vocalion  are  still 
available.  Information  as  to  these  and  full  particulars  will  be  furnished 
to  those  who  inquire. 


r 


to 


Supplement  to  TtiE  TAUvlJNli  MACHINE  WORLD 


,  •  fir 

if  S  ~  ; 

HfcJfcL? ;f 

■whs 

»■ 


iff 


i  r: 


El 


I 


HE  Aeolian  plants  included  in  this  group  are 
Aeolian  Hall,  New  York,  the  largest  musical 
establishment  in  the  world;  Aeolian  Hall, 
New  Bond  Street,  London,  and  the  Aeolian 
Branches  in  Berlin,  Paris,  Melbourne  and 
Sydney,  Australia,  and  other  foreign  and 
American  cities;  the  great  Aeolian  factories 
at  Gotha,  Germany,  and  Hayes,  England,  as 
well  as  the  Company's  factories  in  America.    All  are  Aeolian 


structures  and  thus  grouped  they  graphically  portray  the  size  and 
importance  of  what  has  been  termed  Aeolian  City.  Q  Aeolian 
City  is  the  impressive  embodiment  of  the  Aeolian  spirit — that 
spirit  which  for  twenty -five  years  has  been  the  leading  influence 
in  the  music-industry.  Looking  at  this  imposing  evidence  of 
supremacy  and  achievement,  the  conclusion  is  inevitable  that 
the  most  important  development  in  the  musical  instruments  of 
the  future  may  be  anticipated  from  that  organization  which  has 
contributed  those  of  greatest  value,  in  the  past. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


Conventional  designs, 
$35  to  $75  without 
the  Graduola 


T\HK  distinguishing  features  of  the  Aeolian-Vocalion 
line,  which  is  larger  and  more  complete  than  that  of 
any  other  phonograph  upon  the  market,  are — the  good 
taste  displayed  in  stock  models,  and  the  group  of  special  Art 
cases  which  far  surpass  anything  hitherto  known  in 
connection  with  the  phonograph. 

The  stock  models  reflect  the  broad  experience  and  ample 
artistic  capacity  of  The  Aeolian  Company's  department  of 
design  and  case-making.  Utmost  care  and  technical  skill  are 
apparent  in  every  detail.  Simplicity  and  the  repression 
characteristic  of  genuine  art  are  evident  in  every  design. 

In  the  Art  Styles  the  most  unusual  and  artistic  case 
effects  are  displayed.  While  some  of  these  are  original, 
others  are  based  upon  authoritative  Period  and  other  classic 
models. 

No  intelligent  merchant  need  be  reminded  that  there  is  a 
large  clientele  in  every  community  that  appreciates  real 
beauty  and  art,  and  that  this  clientele  constitutes  a  highly 
desirable  addition  to  his  trade. 

Territory  is  now  being  assigned  for  the  representation  of  the 
Aeolian-  Vocation.  Address  the  Aeolian-  Vocation  Department 

THE  AEOLIAN  COMPANY 

AEOLIAN  HALL,  NEW  YORK  CITY 


CHICAGO  OFFICE:  FINE  ARTS  BUILDING 
MICHIGAN  AVENUE 

A  complete  display  of  all  models  of  the  Aeolian-Vocalion  may  be  seen  at  this  office 


The  Vocation  is  made  in  many 
unusual  and  effective  Art 
Styles. 


THE    TALKING    MACHINE  WORLD 


11 


First  recordings  of  Louis  Gravcurc  in  the  Columbia 
May  List;  also  new  selections  by  Godowsky  the 
poetic  genius  of  the  piano;  also  other  recordings  of 
various  type  for  every  occasion  to  meet  the  de- 
mand for  music.   No  chance  at  all  of  missing  a  sale. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


SAN  FRANCISCO  ASSOCIATION  HOLDS  BIG  BANQUET 

Many  Dealers  in  Wide  District  Attend  the  Session  and  Listen  to  Some  Excellent  Addresses 
and  Discussions — Many  Changes  of  Interest  Reported  in  the  Pacific  Coast  Trade — Inter- 
est in  Pathe  Line — Edison  Tone-Tests  Attract  Much  Attention — News  of  Month 


San  Francisco,  Cal.,  April  3. — The  past  month 
has  been  a  busy  one  in  the  talking-machine  trade 
all  over  the  Pacific  territory,  as  weather  condi- 
tions have  been  more  settled  than  earlier  in  the 
year,  permitting  a  general  opening  up  of  the  coun- 
try business,  which  last  month  was  still  showing 
the  effects  of  winter.  The  more  remote  parts  of 
the  country  are  expected  to  show  a  great  growth 
this  year,  as  the  mining  and  lumber  industries 
are  especially  prosperous,  and  the  talking  machine 
has  become  well  established  as  an  amusement 
feature  in  places  where  other  high-class  amusements 
are  scarce.  In  the  city  trade,  this  department  is 
holding  up  better  than  most  lines  of  musical  instru- 
ments. Goods  are  still  scarce  in  most  lines,  but 
the  situation  is  becoming  a  little  easier  than  it  was. 
Local  Association  Dines 

The  monthly  meeting  of  the  San  Francisco  Talk- 
ing Machine  Dealers'  Association  on  March  9  was 
made  the  occasion  for  a  banquet,  which  was  held 
at  the  Chantilly  cafe.  P.  H.  Beck,  president  of 
the  association,  set  things  in  motion,  but  aside 
from  the  acceptance  of  some  new  members,  the 
regular  business  procedure  was  suspended,  and  Mr. 
Beck  presented  W.  F.  M'orton,  of  Sherman,  Clay 
&  Co.,  as  toastmaster.  Mr.  Morton  kept  things 
moving  right  along  throughout  the  evening,  calling 
on  everyone  present  for  a  brief  talk,  and  filling  the 
intervals  with  many  pertinent  comments  and  amus- 
ing anecdotes.  Every  dealer  in  the  vicinity  of 
San  Francisco  was  invited,  and  most  of  them  came, 
including  some  from  down  the  peninsula  and  a 
large  crowd  from  across  the  bay.  Including  the 
new  members,  there  are  now  twenty-five  firms  rep- 
resented in  the  association,  which  takes  in  prac- 
tically everybody  in  the  business.  The  banquet 
proved  a  most  enjoyable  affair  to  all,  and  there  is 
a  general  desire  to  have  it  repeated  in  the  future. 
With  all  the  dealers  taking  an  active  interest  in 
the  work,  the  association  has  already  corrected 
some  troublesome  abuses,  and  if  they  oontinue  to 
hang  together  the  trade  will  be  placed  on  a  more 
profitable  basis  than  for  a  long  time  past.  Those 
present  were:  From  P.  H.  Beck  &  Co.,  P.  H. 
Beck,  R.  E.  Day,  H.  T.  Abies,  J.  H.  Vejar,  C.  R. 
Berglund,  George  McManus ;  from  Sonora  Phono- 
graph Co.,  F.  B.  Travers,  C.  T.  Compton ;  from 
The  Emporium,  A.  W.  White,  William  Hoffmann; 
from  Byron  Mauzy,  W.  E.  Hiatt;  from  Sherman, 
Clay  &  Co.,  W.  F.  Morton,  E.  B.  Hunt,  B.  R. 
Scott,  R.  M.  Bird;  from  Wiley  B.  Allen  Co.,  J.  J. 
Black,  F.  B.  Corcoran,  J.  R.  Scott,  Jr.;  from  the 
Edison  Shop,  J.  E.  McCracken,  R.  P.  Haycock; 
from  Clark  Wise  &  Co.,  J.  J.  Buffa,  C.  F.  Lund- 
berg;  from  Columbia  Graphophone  Co.,  Fred 
Anglemeies;  from  Hauschildt  Music  Co.,  C.  M. 
Moran;  and  the  following:  George  W.  Scott,  of 
Scott's  Music  Shop ;  J.  Raymond  Smith,  G.  A. 
Finselen,  Jr.,  F.  A.  Levy,  of  the  Eilers  store; 
George  B.  Spivey,  of  Sherman,  Clay  &  Co.'s  Oak- 
land store;  C.  Anrys  and  B.  F.  Murphy  of  the  Wiley 
B.  Allen  Co.'s  Oakland  store ;  T.  B.  Watson  and  B. 


S.  Goldsmith,  of  the  Oakland  Phonograph  Co.;  R. 
A.  Leavitt,  of  Hauschildt's  in  Oakland;  W.  C. 
Henry,  of  Kahn  Bros.,  Oakland ;  R.  J.  Franck,  of 
Alameda;  J.  C.  Tupper  and  L.  E.  Reed,  of  Berk- 
eley, and  Frank  E.  Baskette,  of  San  Mateo. 
Numerous  Changes  Reported 

The  last  month  has  brought  a  number  of  changes 
in  the  general  talking-machine  line-up  on  the  Pa- 
cific Coast,  due  mainly  to  the  introduction  of  new 
lines  and  the  injection  of  new  blood  into  old  organ- 
izations. Fred  A.  Dennison,  Coast  manager  for 
the  Columbia,  who  returned  from  his  Northern 
trip  about  the  end  of  the  month,  reports  several 
changes  in  that  district.  George  Williams,  for- 
merly traveler  from  the  Spokane  office,  has  been 
made  manager,  succeeding  Charles  Jones,  who  is 
now  manager  at  Seattle,  where  there  is  a  great 
deal  of  activity  in  sight.  Mr.  Dennison  made  a 
visit  to  the  South  earlier  in  the  month,  and  N.  E. 
Henry,  manager  for  this  vicinity,  is  calling  on  the 
valley  trade.  The  Columbia  company  has  just 
renewed  its  lease  on  its  old  quarters  for  a  num- 
ber of  years,  and  is  preparing  to  make  a  number 
of  improvements  in  the  quarters,  which  will  in- 
clude a  more  convenient  arrangement  of  the  stock 
and  a  comfortable  reception-room  for  customers. 

President  Johnson,  of  the  Victor  Talking  Ma- 
chine Co.,  spent  the  latter  part  of  March  in  San 
Francisco,  but  has  returned  to  Pasadena  to  join 
his  family. 

Improvements  in  Oakland  Store 

Sherman,  Clay  &  Co.  are  now  making  use  of  the 
new  first-floor  as  talking-machine  rooms  in  their 
Oakland  store,  the  improvements  to  which  are 
nearly  complete.  Andrew  G.  McCarthy,  of  this 
house,  reports  a  continued  increase  over  last  year's 
business,  and  says  there  is  still  difficulty  in  getting 
many  lines  of  goods,  especially  the  Tungs-Tone 
needles,  for  which  there  is  a  great  demand. 
Interest  in  the  Pathe  Line 

Louis  S.  Blachly,  who  opened  a  store  here  last 
month  for  the  Pathephone,  is  just  getting  in  shape 
for  business,  and  has  been  visiting  a  few  of  the 
dealers,  among  whom  he  has  found  considerable 
interest  in  the  Pathe  line,  though  nothing  definite 
has  been  done  as  yet  in  the  matter  of  agencies. 

Gus  Eilers,  manager  of  the  talking-machine  de- 
partment of  the  Eilers  Music  House,  has  just  re- 
turned from  his  trip  East,  where  he  found  busi- 
ness rushing,  and  says  business  here  is  in  very 
good  shape.  The  Eilers  department  has  recently 
been  considerably  enlarged,  and  changes  to  the 
rear  of  the  store  have  placed  it  in  a  more  promi- 
nent position. 

Success  of  Edison  Tone  Tests 

Miss  Elizabeth  Spencer,  who  has  been  giving 
tone-test  demonstrations  with  the  Edison  machine 
in  all  the  principal  towns  of  the  Coast,  has  just 
brought  her  tour  to  an  end  at  Spokane,  Wash.,  hav- 
ing had  a  great  success  all  along  the  route.  The 
demonstrations  were  given  to  select  audiences,  ad- 
mission being  by  invitation,  and  it  was  notable 


that  in  her  recital  at  the  Oakland  Auditorium  the 

attendance  was  almost  entirely  of  the  automobile 
crowd.  A  very  successful  demonstration  was  also 
recently  given  at  Spokane  by  Thomas  Chalmers, 
of  the  Boston  Opera  Co.,  and  Marie  Rappold  is 
now  on  the  way  here  to  give  a  series  of  tone 
tests. 

A.  R.  Pommer,  of  the  Pacific  Phonograph  Co., 
says  business  is  growing  rapidly  in  the  North, 
and  that  many  new  dealers  are  starting  there,  as 
well  as  in  California  and  Nevada.  Mack  Bros., 
of  Reno,  who  recently  took  up  pianos,  have  added 
the  Edison  line,  and  other  new  accounts  are  the 
Endicott  Drug  Co.,  at  Oakdale,  Cal. ;  the  Morgan 
Furniture  Co.,  of  Livermore,  and  the  new  branch 
of  Ellas  Marx,  at  Woodland.  Omar  Kruschke,  of 
Berkeley,  Cal.,  who  has  been  in  the  piano  busi- 
ness for  some  time,  has  joined  the  Pacific  Phono- 
graph Co.  as  sales  manager.  He  and  Mr.  Pom- 
mer will  soon  leave  on  a  Northern  trip. 

The  Stern  Talking  Machine  Corp.,  which  was 
organized  here  a  month  ago,  has  taken  a  large 
store  in  the  Federal  Hotel  building,  on  Market 
street  opposite  Jones.  The  place  is  being  elegantly 
fitted  up,  and  a  formal  opening  will  soon  be  held. 

M.  Klein,  formerly  with  J.  Raymond  Smith,  is 
now  in  the  talking-machine  department  of  the 
Wiley  B.  Allen  Co. 

J.  S.  Bailey,  formerly  manager  of  the  Edison 
Shop  on  Geary  street,  has  taken  the  management 
of  the  Edison  department  for  Byron  Mauzy,  who 
gives  this  line  special  space,  while  the  Victor  and 
Columbia  departments  are  handled  by  W.  E  Hiatt. 

C.  H.  Hopper  and  E.  P.  Kelly,  who  have  for 
two  years  been  operating  as  the  Eilers  Talking 
Machine  Co.,  at  Seattle,  Wash.,  have  changed  the 
business  name  to  the  Hopper-Kelly  Co.,  opening 
a  branch  at  Tacoma,  Wash.,  which  is  considered 
one  of  the  finest  talking  machine  shops  in  this  ter- 
ritory. The  company  has  just  placed  an  excep- 
tionally large  order  for  Columbia  goods. 

M.  Friedman  &  Co.,  a  local  furniture  house,  are 
preparing  to  take  on  the  Victor  line. 


EDISON  DISC  ON  HISTORIC  GROUND 

Model  C250  Diamond  Disc  Phonograph  Placed 
in  Fort  Atkinson  (Wis.)  Club,  on  Site  of  Fort 
in  Black  Hawk  War  of  1833 


Memories  of  the  Black  Hawk  War  of  1833 
were  revived  recently  through  the  sale  of  an 
Edison  Diamond  Disc  phonograph  Model  C2S0 
to  the  Ft.  Atkinson  Club,  Ft.  Atkinson,  Wis., 
which  has  an  elaborate  clubhouse  built  over  the 
ramparts  of  an  old  fort  made  famous  during  the 
Indian  War.  Although  Ft.  Atkinson  has  a  popu- 
lation of  only  4,000,  Geo.  W.  Toppins,  the  Edi- 
son dealer  in  that  town,  reports  that  100  men  of 
the  community  contributed  $30,000  for  the  build- 
ing and  equipment  of  the  clubhouse,  the  pur- 
chase of  the  Edison  Diamond  Disc  phonograph 
giving  the  final  touch  of  music. 


The  store  of  August  F.  Korn,  piano  and  talking 
machine  dealer,  of  Michigan  City,  Ind.,  which  was 
recently  entirely  remodeled,  is  now  one  of  the  finest 
music  stores  in  this  section.  A  full  line  of  high- 
grade  pianos  and  Victor  Victrolas  is  carried. 


12 


THE    TALKING    MACHINE  WORLD 


A  Broad  and  Fertile  Field 


Edison  dealers  enjoy  the  widest  field  possible 
for  the  sale  of  a  musical  instrument. 

RE-CREATION— Edison's  New  Art,  has 
secured  for  the  New  EDISON  Diamond  Disc 
Phonograph  the  stamp  of  unqualified  approval 
from  the  cultured  music  lover  who  turns  a  deaf 
ear  toward  anything  that  smacks  of  mechanical 
reproduction — the  critic  who  will  have  noth- 
ing short  of  the  actual  RE-CREATION  of 
musical  sound. 

Added  to  this  is  the  fact  that  every  Edison 
dealer  has  plenty  of  "elbow  room." 


Edison's  Re-Creation 
of  her  glorious  voice. 


THE    TALKING    MACHINE  WORLD 


13 


Edison  Dealer  Qualifications 

The  art  dealer  sells  not  merely  strips  of  canvas  covered 
with  paint,  but  the  incorporated  spirit  of  the  genius  who 
stroked  the  brush,  the  inexpressible  appeal  that  speaks  to 
the  eye  as  nature  herself.  And  he  would  not  adopt  the 
same  sales  methods  as  the  dealer  in  cheap  prints. 

So  the  merchant  licensed  to  sell  Edison  Diamond  Disc 
Phonographs  realizes  that  he  is  selling  more  than  a  device 
for  the  mere  mechanical  reproduction  of  sound.  He  realizes 
that  the  NEW  EDISON  and  Edison  records  are  but  the 
tangible  mediums  of  the  greatest  musical  achievement  of 
all  time — Thomas  A.  Edison's  Re-Creation  of  the  human 
voice  and  the  sound  of  musical  instruments — a  new  art 
■  that  requires  sales  methods  of  the  highest  order. 

If  you  feel  qualified  to  maintain  the  Edison  standard,  you 
might  hear  something  of  interest  to  you  by  addressing 

THOMAS  A.  EDISON,  INC,  279  Lakeside  Ave.,  Orange,  N.  J. 


14 


THE   TALKING   MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


Boston,  Mass.,  April  7. — March  proved  an  un- 
usually good  month  in  Boston  and  the  dealers 
in  the  various  types  of  talking  machines  felt 
highly  gratified  when  examining  the  reports 
of  these  four  weeks.  The  more  enthusiastic 
members  of  the  trade  are  making  big  predic- 
tions as  to  what  the  year  1916  will  show,  and 
in  view  of  the  experience  of  other  years,  it  is 
a  question  if  they  are  so  far  out  in  their  reck- 
oning. One  dealer  in  speaking  of  the  month's 
business  said  it  exceeded  the  entire  year's  busi- 
ness of  four  or  five  years  ago,  which  is  some 
showing,  and  indicates,  too,  what  the  growth 
is  under  normal  conditions. 

Grand  Opera  Helps  Sales 

The  presence  of  the  Metropolitan  Opera  Com- 
pany in  Boston  for  a  period  of  three  weeks  has 
accentuated  the  sale  of  the  records  of  the  prom- 
inent operatic  stars.  The  windows  of  such  stores 
as  the  Eastern,  the  Columbia,  the  Ditson  Co. 
and  others  are  filled  with  pictures,  litera- 
ture and  records  all  bearing  on  grand  opera  and 
to  the  uninitiated  it  is  interesting  to  note  the 
increased  sales  as  an  operatic  season  draws  near. 
These  windows  are  attracting  much  attention 
and  not  an  hour  of  the  day  passes  that  there  are 
not  crowds  renewing  acquaintance  with  the  faces 
of  operatic  celebrities  with  whom  they  are  most 
familiar. 

That  Talking  Machine  Club 

When  one  starts  to  discuss  the  Boston  Talk- 
ing Machine  Club,  so  enthusiastically  born  back 
last  October,  one  must  first  ask  where  is  it? 
What  has  become  of  it?  So  far  as  any  activity  is 
concerned  it  is  no  more  than  a  name  or  a  mem- 
ory. Month  after  month  the  leaders  have  tried 
to  arouse  an  interest  in  a  dinner,  but  to  no  pur- 
pose; they  are  not  even  able  to  assemble  a  rea- 
sonable number  of  men  for  a  meeting.  Similarly 
the  bowling  teams  have  passed  out  of  existence, 
for,  after  a  month  or  two  the  men  lost  interest. 
From  the  outset  the  burden  of  work  fell  on  a 
few  men  who  were  anxious  to  see  the  organi- 
zation succeed  and  be  a  recognized  factor  in  the 
business  the  same  as  other  trade  organizations; 
but  their  good  intentions  have  met  with  dis- 
couragement. Now  there  is  an  attempt  being 
made  to  get  the  boys  together  for  a  summer  out- 
ing, to  take  place  possibly  on  June  17,  and  some 
are  even  talking  of  a  baseball  team  to  play  Sat- 
urday afternoons.    We'll  see! 

Joins  the  Columbia  Co.  Force 
One  of  the  conspicuous  additions  to  the  Bos 

iniiiiiiiiniiiiiiiiiittiiiiiiiH 


ton  business  at  this  time  is  Walter  S.  Gray,  who 
comes  here  from  the  Pacific  Coast,  where  he 
has  been  located  for  several  years,  to  join  the 
Columbia  Graphophone  Co.'s  force.  He  will 
be  connected  with  the  wholesale  department  and 
will  in  every  way  prove  a  distinct  addition  to 
the  company's  Boston  headquarters,  for  he  is 
a  capable  man,  possessed  of  much  business  tact 
and  a  fine  personality.  Mr.  Gray  at  one  time 
was  manager  for  the  Columbia  concern  at  De- 
troit and  he  has  also  traveled  in  China  and  Japan 
making  records  for  the  house.  While  on  the 
Pacific  Coast  he  was  in  charge  of  the  Columbia 
exhibit  at  the  fair.  He  has  long  had  a  desire 
to  get  into  the  New  England  territory,  as  he 
has  felt  that  in  this  section  there  is  a  distinct 
appreciation  of  music  which  the  Columbia  Co. 
is  able  to  foster  and  encourage  through  its  prod- 
ucts in  a  most  substantial  manner. 

Steady  Advance  in  Business 

Business  at  the  Eastern  Talking  Machine  Co.'s 
headquarters  in  Tremont  street  is  showing  a 
great  advance  week  by  week  and  every  one  of 
the  staff  puts  in  a  busy  day  attending  to  the 
wants  of  customers.  Manager  Billy  Fitzgerald 
of  the  wholesale  department  is  preparing  for 
a  busy  several  months  and  the  only  spectre  that 
looms  up  at  the  present  time  is  his  -inability  to 
get  sufficient  goods  to  supply  the  demand  for 
Victor  outfits.  The  Eastern  has  lately  put  in 
a  complete  list  of  foreign  records. 

Attended  Anniversary  Celebration 

Frederick  H.  Silliman.  manager  of  the  Boston 
headquarters  of  the  Pardee-Ellenberger  Co.,  Inc., 
spent  a  few  days  in  Maine  the  early  part  of  the 
month.  Mr.  Silliman,  with  L.  H.  Ripley  and 
Guy  R.  Coner,  went  , down  to  New  Haven  the 
batter  part  of  March  for  the  anniversary  cele- 
bration of  the  opening  of  the  Pardee-Ellenberger 
Co.'s  store  in  that  city,  when  a  feature  of  the 
occasion  was  a  fine  dinner  tendered  by  the  mem- 
bers of  the  firm. 

W.  A.  Bragdon  is  one  of  the  latest  additions 
to  the  Boston  force  of  the  Pardee-Ellenberger 
Co.    He  is  in  the  shipping  department. 
In  Charge  of  Record  Department 

At  the  Boylston  street  warerooms  of  the  Vo- 
calion  Co.,  Miss  L.  Woodman  is  now  in  charge 
of  the  Columbia  record  department,  these  being 
the  discs  which  the  Vocalion  Co.  is  using  for 
demonstration  purposes.  Miss  Woodman  for- 
merly was  assistant  to  Manager  Mason  of  the 
talking  machine  department  of  the  Gilchrist  Co. 


Install  Tasteful  Demonstration  Booths 

Charles  S.  Norris,  of  181  Tremont  street,  who 
conducts  one  of  the  large  retail  piano  warerooms 
of  the  city,  and  who  is  one  of  the  latest  to  be- 
come a  Columbia  dealer,  has  had  a  series  of 
tasteful  demonstration  booths  installed  on  the 
ground  floor,  which  are  proving  of  great  value, 
as  the  Columbia  business  of  the  house  is  rap- 
idly growing.  A  feature  that  is  attracting  much 
attention  these  days  is  the  playing  by  a  young 
man  on  an  upright  and  sometimes  on  a  banjo, 
to  the  accompaniment  of  a  Columbia  grapho- 
phone. He  has  a  conspicuous  place  in  the 
junction  of  two  windows,  one  of  which  is  open 
and  the  sound  carries  quite  a  distance  and  at- 
tracts a  large  and  interested  crowd. 

Arrange  Attractive  Department 

Business  in  Victor  and  Edison  equipments  at 
the  warerooms  of  George  Lincoln  Parker,  is 
making  a  rapid  growth  with  the  advent  of 
spring  and  lately  there  have  been  some  good 
sales  made  by  Manager  John  Alsen  and  his 
hustling  staff.  With  the  new  rearrangement  of 
the  suite  of  rooms  a  larger  state  of  efficiency  is 
now  obtained  in  all  departments  of  the  business. 
Congratulations  on  Promotion 

Manager  Arthur  C.  Erisman,  of  the  Columbia 
Graphophone  Co.,  is  being  congratulated  on  all 
sides  for  the  honor  which  has  come  to  him  in 
his  promotion  to  the  post  of  district  manager  of 
New  England,  for  it  is  felt  that  this  is  a  de- 
served recognition  of  one  of  the  company's  most 
faithful  and  efficient  employes.  This  appoint- 
ment does  not  mean  that  Mr.  Erfsman  gives  up 
his  present  offices,  but  his  duties  henceforth 
will  be  more  defined  and  of  a  somewhat  different 
character.  He  will  make  occasional  trips  into  the 
New  England  field,  but  his  idea  is  that  the  best 
results  can  be  obtained  by  summoning  the  out- 
side men  to  the  Boston  office  for  conference, 
and  in  coming  here  they  will  get  into  that  atmos- 
phere of  business  efficiency  and  hustle  and  econ- 
omy of  time  in  which  Manager  Erisman's  staff 
has  been  so  well  educated. 

Proves  Big  Drawing  Card 

The  opening  of  a  downtown  office  for  the  big 
"Elijah"  performance  on  the  Braves'  Field  on 
May  28,  at  the  headquarters  of  the  Eastern  Talk- 
ing Machine  Co.,  has  helped  to  draw  a  large 
number  of  persons  and  to  acquaint  them  with 
what  the  warerooms  have  to  offer  in  the  way  of 
complete  Victor  outfits.  The  manager  of  this 
big  out-door  performance  is  Sam  Kronberg,  but 


The  tremendous  prestige  resulting  from  the  huge  artistic  campaign 
for  "  Re-created  music  means  a  selling  power  to  you  that  can  t  help 
hut  increase  your  husmess. 

The  Edison  Diamond  Disc  Phonographs  mean  good  music 
luxury.     We  are  "  Exclusively  Edison 

THE  PARDEE-ELLENBERGER  CO.,  Inc. 


BOSTON,  MASS. 

26  Oliver  Street 


NEW  HAVEN.  CONN. 

104  State  Street 


■II 


THE    TALKING    MACHINE  WORLD 


15 


many  of  the  details  have  been  turned  over  to 
George  Spaulding,  who  has  had  some  valuable 
experience  with  the  Boston  Opera  Company 
in  a  publicity  way  during  its  last  two  seasons 
at  the  Boston  Opera  House.  Mr.  Spaulding 
has  a  lot  of  hustle  and  is  able  to  be  of  vast  as- 
sistance to  Mr.  Kronberg. 

Some  Changes  in  Columbia  Staff 

There  have  been  some  changes  in  the  Colum- 
bia Graphophone  Co.'s  staff  which  will  add  to 
the  general  efficiency.  Miss  Pearl  Perrett  is  now  . 
outside  demonstrating  and  this  week  she  is  at 
the  store  of  the  C.  T.  Sherer  Co.,  at  Worcester. 
Miss  S.  E.  Nugent  has  been  added  to  the  steno- 
graphic force  and  Miss  M.  A.  McMahon  is  a  new 
billing  clerk.  Miss  Violet  Sanders  will  take  care 
of  the  work  formerly  performed  by  Miss  Mar- 
garet Collins,  who  has  been  advanced  to  the  po- 
sition of  private  secretary  to  Manager  Erisman. 
her  promotion  being  well  earned  because  of 
faithful  and  intelligent  attention  to  business  and 
her  general  knowledge  of  it. 

Unusual  Order  for  Saskatchewan 

Rather  an  unusual  order  came  to  Manager 
Wallace  L.  Currier,  of  the  Edison  and  Victor 
departments  of  Chickering  &  Sons  a  few  days 
ago.  It  was  for  a  Victrola  to  be  sent  to  Outlook, 
Saskatchewan,  B.  O,  which  is  about  2,500  miles 
northwest  of  Boston.  The  purchaser  was  Philip 
Hood,  of  the  Bank  of  Montreal,  at  Outlook.  The 
machine  already  is  on  its  way  and  should  reach 
its  destination  in  ten  days.  Manager  Currier 
reports  that  the  March  business  showed  a  large 
increase  over  March  of  last  year,  and  the  indi- 
cations are  good  for  a  busy  spring  trade. 
Takes  Charge  in  Manchester 

Leroy  Webber,  who  has  been  associated  with 
the  wholesale  end  of  the  Columbia  Co.'s  Boston 
warerooms,  has  gone  to  Manchester,  N.  H., 
where  he  is  manager  of  James  A.  Scully's  talking 
machine  store. 

Joins  the  Traveling  Force 

E.  A.  Welch,  who  has  been  connected  with 
the  retail  staff  of  the  Eastern  Co.,  has  become  a 
traveling  man  and  is  now  in  the.  New  England 
field,  working  in  co-operation  with  William 
Weale. 

Our  Noted  Visitors 

Caruso  and  Amato,  star  singers  of  the  Metro- 
politan Opera  Company,  dropped  in  to  the  East- 
ern Co.'s  warerooms  a  few  days  ago  and  list- 
ened to  some  of  their  own  records. 

Oliver  Ditson  Co.  Activity 

Victor  business  at  the  Oliver  Ditson  Co.  is 
showing  some  handsome  gains  these  days  and 
Manager  Henry  A.  Winkelman  is  consequently 
well  pleased.  Next  month  there  should  be  an 
interesting  announcement  to  make  concerning 
this  large  house. 


V0CALI0N  CO.  MEETS  WITH  SUCCESS  IN  BOSTON  STORE 

Double  the  Amount  of  Anticipated  Business  Has  Been  Done  in  the  First  Two  Months  in  the  New 
Store  on  Boylston  Street — A  Description  of  the  Headquarters 

Boston, 


Mass.,  April  3. — Success  seems  to 
have  crowned  the  efforts  of  the  Vocalion  Co. 
from  the  very  start.  When  the  house  opened 
its  doors  at  190-192  Boylston  street,  the  officers 
set  a  certain  amount  of  business  that  it  ex- 
pected to  do  during  the  first  month,  during  the 
first  three  months,  and  for  the  first  whole  year. 
The  staff  of  employes  were  imbued  with  the 
ideas  of  their  superiors  and  busily  set  them- 
selves to  work  to  make  good  the  first  month,  and 
to  find  the  place  that  the  Vocalion  Co.  should 
occupy  in  Boston.  That  the  company  has  made 
good  goes  without  saying,  and  the  statement 
was  made  to  The  World  representative  to-day 


lie  has  not  been  slow  to  recognize.  Secondly 
the  management  was  wise  in  selecting  the  loca- 
tion it  did,  for  it  is  central  to  everything  and  on 
a  well-traveled  thoroughfare,  the  Fifth  avenue 
of  Boston,  one  might  say.    Thirdly  in  R.  S 


Demonstration  Parlor  on  Mezzanine  Floor. 
Hibshman,  the  president  and  general  manager 
and  J.  F.  Meade,  the  treasurer,  the  company  has 
secured  two  intelligent,  wide-awake  and  pro- 
gressive men  to  steer  the  Vocalion  craft  to  suc- 


Main  Entrance  on  Boylston  Street. 

that  the  business  for  the  first  two  months  was 
more  than  100  per  cent,  beyond  what  had  been 
expected,  which  is  certainly  going  some  for  a 
house  that  had  to  make  its  own  place  in  the 
talking  machine  business  of  this  city. 


f 


L/crrr;  Jrr  rrrrrr-  mr 


Interior  of  Ground  Floor. 

There  are  many  factors  that  contribute  to 
the  success  of  the  Vocalion  Co.  First  it  has 
an  instrument  whose  virtues  now  need  no  herald- 
ing and  this  of  itself  is  something  that  the  pub- 


The  Park  Square  Entrance. 

cess,  and  one  must  not  overlook  the  staff  of 
salesmen  who  have  been  carefully  selected  be- 
cause of  their  knowledge  of  the  business  and 
their  knowledge  of  human  nature. 


BAGSHAW 

TALKING  MACHINE 

NEEDLES 


Oldest  and  Largest  Manufacturer 
Established  1870 


When  two  hard  materials  are  "rubbed" 
together,  ONE  MUST  WEAR.  No 
one  can  dispute  this. 

Now,  Bagshaw  steel  needles  wear  to 
SAVE  records.  They  are  made  right 
to  secure  the  best  music,  and  the  cost 
is  as  near  nothing  as  is  possible. 

Buy,  use  and  sell  Bagshaw  quality 
needles.  You  will  secure  satisfaction 
and  profits. 

W.  H.  BAGSHAW 

LOWELL,  MASS. 


16  THE   TALKING   MACHINE  WORLD 

The  1 STEINERT  &  SONS  CO. 

Victor 
Distributors 

^mmmm mmmmmmm mm mm  ■   11  ■'■ 


THE  OPERA  SEASON  in  Boston  brings 
the  great  Victor  artists  to  New  Eng- 
land and  the  Victor  dealers  to  Steinert9  s. 

Every  occasion  that  creates  a  demand  for 
any  class  of  Victor  goods  emphasizes  the 
value  of  Steinert  Service.  Now  when  you 
want  Victor  operatic  records,  remember 
that  a  letter  or  telephone  message  to  us 
will  obtain  at  once  the  supplies  you  need. 

We  have  the  largest  stocks  of  Victor  Records  in  New 
England.  And  in  every  detail  of  our  business  our  aim 
is  to  make  Steinert9 s  and  Service  mean  one  and  the 
same  thing  to  our  customers. 

Our  Boston  telephone  number  is  Oxford  1330. 


M.  STEINERT  &  SONS  COMPANY 

Victor  Distributors 
35  ARCH  STREET  ::  ::  BOSTON,  MASS. 


THE   TALKING   MACHINE  WORLD 


17 


Good  product,  sold  to  the  dealer  and  by 
the  dealer,  strictly  on  Its  merits,  co-opera- 
tion always— that's  business,  Columbia  style. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"[for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


CLEVER  EDISON  EXPLOITATION 

How  the  Visit  of  Mayo  and  Tally  to  Los  An- 
geles Was  Utilized  by  Barker  Bros,  to  Demon- 
strate Edison  Re-Creation 


Los  Angeles,  Cal.,  April  5.— While  the  popular 
Empire  Theatre  quartet  was  filling  an  engage- 
ment at  the  Orpheum  Theatre,  this  city,  recently, 
Barker  Bros.,  prominent  talking  machine  and 


method.  The  selection  used  in  the  demonstra- 
tion was  "At  the  Ball,  That's  All." 

In  connection  with  the  appearance  of  the  quar- 
tet at  the  Orpheum,  Barker  Bros,  carried  large 
advertisements  in  the  newspapers  calling  the  at- 
tention of  the  public  to  the  singing  of  Messrs. 
Mayo  and  Tally  at  the  Orpheum  and  the  manner 
in  which  their  voices  were  re-created  in  the  Edi- 
son discs. 

The  accompanying  photograph  shows  Harry 
Mayo  with  his  arm  on  the  Edison  phonograph 
discussing  with  Manager  Boothe  of  the  Barker 
Bros,  department,  the  tone-reproducing  powers 
of  Mr.  Edison's  invention.  Standing  next  to 
Mr.  Boothe,  with  his  arm  also  on  the  machine, 
is  shown  Mr.  Tallv. 


NEW  PATHE  JOBBER  IN  MINNEAPOLIS 

Northwest  Pathephone  Co.  Incorporated  in  That 
City  with  Mayor  at  Its  Head — Opera  Recitals 
Given  at  Talking  Machine  Shop — Columbia 
Co.  Branch  Makes  Good  Record 


Emphasizing  the  Edison  Tone 

Right  to  Left:  J.  W.  Boothe,  Manager  Phonograph  De- 
partment, Barker  Bros.;  Harry  Tally;  A.  D.  Smith,  Adver- 
tising Manager;  Harry  Mayo,  R.  E.  Daynes  and  Dave 
Doughty,  Salesmen. 

piano  house,  local  representative  for  the  Edison 
Diamond  Disc  phonographs,  took  advantage  of 
the  opportunity  to  have  Harry  Mayo  and  Harry 
Tally,  of  the  quartet,  appear  at  this  store  and 
demonstrate  personally  the  manner  in  which 
their  voices  have  been  re-created  by  the  Edison 


St.  Paul  and  Minneapolis,  Minn.,  April  5. — If 
the  talking  machine  dealers  of  the  Northwest  were 
offered  any  more  business  than  they  are  getting  they 
would  worry,  mainly  because  they  can't  even 
now  get  the  goods  that  they  want.  General  re- 
ports among  the  older  dealers  are  to  the  effect 
that  the  volume  of  sales  is  fully  fifty  per  cent, 
higher  than  normally  is  the  case  at  this  time 
of  the  year.  This  goes  also  for  the  jobbing 
houses  which  report  excellent  business. 

A  new  jobbing  house  was  launched  in  Minne- 
apolis by  the  incorporation  of  the  Northwest 
Pathephone  Co.  last  week.  The  incorporators 
are  W.  W.  Dunn,  George  M.  Nye  and  W.  G. 


Nye,  the  former  Mayor  of  Minneapolis.  The 
two  first  named  have  been  operating  a  retail 
Pathe  shop  at  921  Nicollet  avenue  and  will  do 
a  general  jobbing  trade  from  the  same  place. 
The  new  concern  will  be  capitalized  at  $100,000, 
and  will  establish  connections  in  all  parts  of 
the  Northwest.  A  Pathe  store  in  St.  Paul  is 
one  of  the  first  objects  in  view. 

The  entire  opera  of  "Faust"  was  given  by 
Archie  Matheis  at  his  Thursday  recital  at  the 
Talking  Machine  Shop.  Mr.  Matheis,  who  has 
developed  into  a  suave  and  pleasing  lecturer, 
makes  a  running  talk  on  the  opera  as  the  play 
progresses.  "Faust"  undoubtedly  will  be  called 
for  again. 

Manager  Souders  of  the  Columbia  Grapho- 
phone Co.'s  Northwestern  headquarters  is  some- 
what elated  over  the  fact  that  Minneapolis 
ranked  next  to  New  York  and  Chicago  in  the 
amount  of  dictaphone  business  in  thirty-five 
cities.  The  company  has  transferred  its  St. 
Paul  office  from  17  East  Seventh  street,  where 
the  old  retail  store  was  located  until  taken  over 
by  the  Emporium,  to  137  Endicott  Arcade.  H. 
R.  Peterson  is  the  local  manager. 

The  Beckwith-O'Neill  Co.,  which  supplies  the 
Northwestern  dealers  with  Victrolas,  has  just 
one  complaint  and  only  one — it  can't  get  enough 
goods. 

Excellent  business  is  reported  by  the  Minne- 
sota Phonograph  Co.,  jobbing  in  the  Edison 
lines.  The  totals  for  each  month  of  1916  are  de- 
clared to  be  far  in  excess  of  the  1915  and  1914 
figures. 


The  Oster  Bros.  Furniture  Co.,  of  Birmingham, 
Ala.,  will  devote  a  large  space  to  a  display  of 
Columbia  Graphonolas  and  records. 
■■II 


DITSON 


VICTOR 
SERVICE 


The  name  "Ditson"  means  music.  Music  means  Ditson.  Over  75 
years  of  association  with  the  retail  trade  of  this  country  give  us  a 
knowledge  of  conditions  that  is  of  help  to  you. 

Ditson  Victor  Service  stands  foremost  in  the  East.  It  is  for  the  small 
dealer,  particularly,  that  we  desire  most  to  help,  but  the  small  man  of 
to-day  soon  grows,  with  intelligent  help,  to  the  big  man  of  to-morrow. 
On  our  books  are  many  dealers  who  formerly  bought  in  lots  of 
hundreds  and  now  buy  in  thousands. 

We  furnish  a  complete  line  of  musical  instruments,  from  Accordeons 
to  Zithers,  and  Books  of  Music  and  Sheet  Music. 


Building  of  the 
Ditson  Company 
at  Boston 


BOSTON 

Oliver  Ditson  Co. 


NEW  YORK 

Chas.  H.  Ditson  &  Co. 


18 


THE   TALKING   MACHINE  WORLD 


RECITALS  HELP  CLEVELAND  TRADE 


Appearance  of  McCormack,  Hempel,  Ober  and 
Other  Artists  Followed  by  Big  Record  Sales 
— Shortage  of  Stock  Still  Apparent — Various 
Concerns  Make  Excellent  Trade  Reports 


Cleveland,  O.,  April  4. — Every  one  connected 
with  the  talking  machine  trade  in  this  city  t  is 
well  satisfied  with  the  unusual  activity  displayed 
at  this  season  of  the  year.  The  industry  has 
broadened  materially  and  although  up  to  a  short 
time  ago  only  one  or  two  makes  of  talking  ma- 
chines had  the  preference  now  at  least  five  dis- 
tinct varieties  enjoy  popularity.  March  has- 
proven  a  phenomenal  month  in  many  ways  and 
only  for  the  shortage  of  goods  there  would  have 
been  even  a  better  showing.  The  record  trade 
has  been  stimulated  through  the  recent  appear- 
ance of  such  artists  as  John  McCormack,  Mar- 
garete  Matzenauer,  Frieda  Hempel  and  Mar- 
garete  Ober. 

The  Eclipse  Musical  Co.,  exclusive  Victor 
jobbers,  reports  a  very  substantial  increase  over 
the  same  month  last  year,  despite  the  fact  that 
there  has  been  a  tremendous  shortage  on  Vic- 
trolas  from  the  $75  model  up.  T.  H.  Towell, 
president  of  the  company,  just  returned  from  a 
week's  visit  to  the  Victor  factory. 

The  William  Taylor  &  Sons  Co.,  Victrola  and 
Grafonola  department  under  the  management  of 
T.  A.  Davies,  has  enjoyed  one  of  the  largest 
month's  business  in  the  history  of  the  depart- 
ment, being  over  100  per  cent,  in  excess  of  that 
of  last  year.  The  numerous  Unico  booths  hand- 
somely furnished  and  surrounded  by  works  of 
art  make  the  department  one  of  the  most  attrac- 
tive in  the  city. 

W.  G.  Bowie,  manager  of  the  talking  machine 
department  of  the  B.  Dreher's  Sons  Co.,  re- 
ports excellent  success  with  their  two  lines,  i.  e. 
the  Grafonola  and  the  Aeolian-Vocalion.  There 
has  been  such  a  rush  on  Vocalions  that  the  com- 
pany has  received  numerous  shipments  by  ex- 
press. 

The  Columbia  Graphophone  Co.,  according  to 
Manager  Madson,  has  had  an  excellent  month's 
business.  The  Columbia  Music  Shoppe,  under 
E.  E.  Gott,  the  former  automobile  man,  has  been 
opened  in  the  exclusive  Lakewood  residential 
section.  A  beautiful  Grafonola  department  has 
also  been  opened  in  the  store  of  the  Robert 
Young  Furniture  Co.  The  Columbia  Co.  now 
has  over  150  dealers  in  Northern  Ohio. 

The  J.  T.  Wamelink  &  Sons  Piano  Co.,  Colum- 
bia dealers,  report  an  unusually  large  record 
sale.  G.  E.  Morton,  manager  of  the  Grafonola 
department  of  the  G.  M.  Ott  Piano  Mfg.  Co., 
reports  that  he  is  devoting  most  of  his  efforts 
to  the  electric  Grafonolas  with  great  success. 


The  Phonograph  Co.,  of  this  city,  jobbers  of 
the  Edison  Diamond  Disc  phonographs,  has  con- 
tinued its  tone-test  recitals  and  has  had  excellent 
success.  Over  twenty  tone-test  recitals  have 
been  given  recently  and  the  principals  in  these 
tests  were  Madam  Marie  Kaiser,  vocalist,  and 
Alexander  Bond,  violinst.  All  these  exhibitions 
were  given  to  capacity  houses  and  very  pleasing 
results  have  materialized  from  them. 

The  Diamond  Disc  Talking  Machine  Co., 
located  in  the  east  end  of  Cleveland,  reports 
business  equal  to  the  preceding  month.  The 
company  is  dealer  exclusively  for  the  Edison 
Diamond  Disc  phonograph,  and  Manager  E.  A. 
Friedlander,  formerly  manager  of  the  Bailey  Co., 
of  this  city,  is  well  pleased  over  the  results  thus 
far  attained. 

The  Harmony  Music  Shoppe  Co.,  dealers  in 
the  Victrola,  has  added  two  new  and  beautiful 
booths  and  is  amply  equipped  to  take  care  of 
the  increasing  demands. 

According  to  Manager  Phil  A.  Dorn,  of  the 
Collister  &  Sayle  Co.,  the  Victrola  business  has 
been  very  good  and  a  very  heavy  demand  has 
prevailed  for  the  new  Marimbo  band  records. 

Harr}'  J.  Drumm,  special  representative  of  the 
Unit  Construction  Co.,  Philadelphia,  was  in  the 
city.  He  has  taken  many  orders  for  the  Unico 
demonstration  booths. 

The  May  Co.'s  Victrola  department  built  a 
considerable  number  of  booths  a  year  ago  to 
take  care  of  the  large  business  transacted  at  that 
time,  but  the  business  has  increased  to  such  an 
extent  that  the  department  needs  more  room  to 
accommodate  the  increasing  demands. 

Manager  C.  H.  Johnstone,  of  the  Stearn  & 
Co.  Pathephone  department,  says  that  March 
was  the  largest  month's  business  since  the  de- 
partment was  opened  last  October. 


Fall  in 
Join  the  Army  of 
Nyoil  Dealers  and 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 


HAS  ANTIQUE  TALKING  MACHINE 

Edison  Phonograph,  Made  in  1878,  Is  Hand- 
Operated  and  Uses  Record  of  Tinfoil. 


pasted  a  certain  kind  of  tinfoil,  smoothly  and 
carefully.  This  cylinder  is  turned  by  a  hand 
crank  while  some  one  talked  into  the  megaphone 
receiver.  When  the  "record"  was  completed  the 
operator  ground  out  the  message.  Mr.  Wilson 
well  remembers  the  machine  in  operation  and 
states  that  it  produced  a  remarkably  good  record, 
considering  the  crudity  of  the  machine  and  the 
reproducing  apparatus. 

Records  could  not  be  preserved  and  inter- 
changed, for  they  were  easily  destroyed  in  tak- 
ing them  off  from  the  cylinder.  Mr.  Wilson  is 
in  communication  with  the  Edison  concern  in 
order  to  see  if  they  are  interested  in  preserving 
the  old  relic. 


FRAZEE  LEASES  ANOTHER  FLOOR 


Fairfield,  Ia.,  April  10. — James  F.  Wilson,  Jr., 
has  a  rare  relic  in  the  nature  of  a  phonograph. 
It  was  purchased  from  the  Edison  concern  in 
1878  by  Mr.  Wilson's  father,  the  late  Senator 
J.  F.  Wilson. 

The  bill  of  sale  is  with  it  and  shows  that  the 
machine  is  No.  11  and  was  called  the  "Edison 
Speaking  Phonograph."  It  is  about  as  heavy 
as  a  letter  press  and  not  quite  so  large.  It  looks 
like  a  handy  household  grindstone.  Iron  and 
steel  must  have  been  cheap  in  those  days  and 
the  instrument  looks  as  if  it  might  be  dropped 
out  a  second-story  window  without  great  injury. 

The  solid  steel  cylinder  is  about  two  inches 
wide  and  five  in  diameter.    On  this  the  owner 


In  order  to  take  care  of  the  requirements  of  his 
fast-growing  trade,  James  Frazee,  manufacturer 
of  Crystal  Edge  mica  diaphragms,  has  been  obliged 
to  materially  increase  his  manufacturing  facilities, 
and  has  leased  another  floor  in  the  building  he  oc- 
cupies at  New  Brighton,  S.  I.  Mr.  Frazee  states 
that  new  accounts  are  being  opened  daily  with  well- 
known  manufacturers,  who  are  desirous  of 
equipping  their  product  with  Crystal  Edge  mica 
diaphragms. 


Charles  R.  Williams,  at  present  acting  as  as- 
sistant superintendent  in  the  American  grapho- 
phone factory  at  Bridgeport,  was  married  recent- 
ly to  Miss  Helen  Starr  Randall. 


We  Fill  Your  Orders 


Records: 


You  cannot  afford  at 
at  this  time  to  be  with- 
out the  services  of  a 
Jobber  who  guarantees 
to  fill  your  orders. 


A 


Machines: 


ECLIPSE 


f 


Almost  daily  ship- 
ments by  the  Factory 
and  by  concentrating 
our  efforts  enables  our 
extending  unequaled 
service. 


Cleveland  is  the  logical  Center  between  New  York  and  Chicago  and  our  Shipping  Facilities  are 
unequaled.    You  save  Time,  Increase  your  Profits  and  reduce  operating  expenses. 

A  TRIAL  WILL  CONVINCE 


ECLIPSE  MUSICAL  CO., 


VICTOR 
Distributors 


CLEVELAND 


The  Talking  Machine  World,  April  15,  1916 


It  Will  Cost  You  Nothing  To  Have  Us 
Plan  Your  Unico  Demonstrating  Rooms 

Take  a  steel  tape  measure' 

Measure  off  the  amount  of  space  you  can  afford  to  give  to  your  Talking  Machine 
Department. 

Then  merely  send  us  the  rough  dimensions,  indicating  location  of  Walls,  Win- 
dows, Columns,  etc. 

We  will  do  all  the  planning  and  send  you  a  detailed  Estimate  and  blue  print  of 
your  problem — economically  solved. 

Hundreds  of  successful  dealers  frankly  acknowledge  the  debt  their  success 
owes  to  The  Unico  System. 

Unico  Rooms  are  built  in  units  and  furnished  in  any  Standard  or  Special  Finish. 
They  reach  you  entirely  complete,  ready  to  be  instantly  installed  without  dirt, 
disorder  or  costly  interruption  to  business. 

Patented  Features  make  Unico  Rooms  Soundproof,  Dustproof,  Elastic  and  In- 
terestingly Easy  to  assemble. 

Instead  of  wasting  good  gray  matter  and  time,  use  our  experience  in  the  build- 
ing or  enlarging  of  your  Talking  Machine  Department. 

Fill  in  and  mail  the  enclosed  postal.   We  do  your  preliminary  work  for  nothing 
— and  save  you  considerable  money  in  the  cost  of  the  actual  installation  itself 
Sign  this  card  and  toss  it  in  the  outgoing  mail. 

The  Unit  Construction  Company 

121    131  South  31st  St.  Philadelphia,    U.  S.  A 


Cut  Out 
This 

—Card 
and 
Mail 
T  r»-d  b  > 


WARNING 

All  the  special  (entutes  of  the  Unico  System  as  lo  both  Construction  and 
Design  ate  thoroughly  protected  by  Letters  Patent  already  granted  and  pend. 
tnsj  applications.  The  Manufacture.  Use  or  Sale  of  Coustnjclion  embody- 
ing the  patented  featurea  of  the  UNICO  SYSTEM  aje  equally  infringe, 
ments  and  anyone  invading  those  rights  as  secured  to  us  under  out  Letters 
Patent  will  be  vigorously  prosecuted. 


THE    TALKING    MACHINE  WORLD 


19 


Our  thirty -eight  distributing  centers  are 
ready  to  supply  you  promptly  with  the 
biggest  dividend  diggers  in  the  trade  to-day 
—including  the  very  latest  in  dance  music. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover^of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


DETROIT  TRADE  STOCKING  UP 

Talking  Machine  Men  Taking  No  Chances  with 
Possible  Future  Shortage  of  Goods — Local 
Association  Progressing  Rapidly — New  Con- 
cerns Enter  the  Field  and  Old  Ones  Grow 


Detroit,  Mich.,  April  5.— The  general  situation 
in  the  talking-machine  trade  in  Detroit  and  vicinity 
is  unusually  satisfactory  and  in  the  majority  of 
cases  the  business  handled  by  the  distributors  and 
dealers  in  all  leading  lines  is  limited  only  by  their 
ability  to  secure  sufficient  stock  from  the  factories, 
particularly  in  the  matter  of  machines. 

The  local  talking-machine  men  who  have  visited 
the  factories  recently  have  been  much  impressed 
with  the  volume  of  orders  flowing  in  from  all 
sections  of  the  country  and  have,  in  consequence, 
been  inclined  to  order  liberally  themselves,  in  order 
to  prepare  for  the  future. 

E.  K.  Andrew,  manager  of  the  talking-machine 
department  of  the  J.  L.  Hudson  Co.,  returned 
April  3  from  a  week's  trip  to  New  York,  Camden, 
N.  J.,  and  Philadelphia.  While  at  the  Victor  fac- 
tory, he  placed  a  good-sized  order  for  the  Hudson 
concern — sufficient  to  take  care  of  a  good  portion 
of  his  business  until  September,  and  in  July  will 
place  another  order  for  fall  delivery. 

At  the  local  Columbia  branch  Manager  Mills  says 
the  first  three  months  were  the  greatest  the  branch 
has  ever  had,  including  holiday  months.  He  set 
a  high  figure  for  March — and  beat  it. 

At  the  Pathe  headquarters  for  the  State,  Man- 
ager Harry  Shea  says  that  every  month  shows  im- 
provement and  that  general  business  is  way  beyond 
expectations.  Of  course,  the  prosperity  of  Detroit 
and  of  Michigan  has  something  to  do  with  making 
the  talking-machine  business  so  prosperous,  al- 
though traveling  representatives  through  here  lately 
say  that  the  same  percentage  of  increase  applies 
to  every  part  of  the  country. 

The  talking-machine  dealers  who  were  members 
of  the  Detroit  Music  Trades  Association  have  with- 
drawn feeling  that  membership  there  was  really 
unnecessary  in  view  of  the  fact  that  they  now 
have  their  own  exclusive  organization,  and  not 
wanting  to  pay  two  membership  fees.  The  talking- 
machine  men  met  March  14  at  the  Hotel  Cadillac 
with  an  attendance  of  thirty-five.  Many  new  ap- 
plications for  affiliation  with  the  organization  were 
reported.  The  topic  discussed  was  that  of  charg- 
ing interest,  the  outcome  being  the  appointment  of 
a  special  committee  to  think  it  over  and  report 
at  the  April  session.  The  general  sentiment  exists 
that  to  charge  interest  is  a  good  thing  and  the 
right  thing  to  do,  but  there  is  some  opposition  from 
some  of  the  smaller  dealers  in  the  outskirts  who 
naturally  feel  that  they  can't  do  business  exactly 
on  the  same  lines  as  the  down-town  dealers,  most 
of  whom  have  unlimited  financial  backing..  A  vote 
was  taken  and  resulted  in  three  to  one  in  favor  of 
charging  interest. 

Clarence  L.  Price,  special  representative  of  the 
Victor  Talking  Machine  Co.,  was  a  March  visitor 
among  local  dealers. 

Mandel  Bros,  is  a  new  concern  in  Benton  Harbor, 
Mich.,  manufacturing  talking  machines.  The  first 
order  was  for  1,000  machines,  which  will  be  de- 
livered soon.    Fifty  cabinet-makers  are  employed. 


The  Goldberg  Phonograph  Store,  167  Gratiot 
avenue,  Detroit,  held  its  "spring  opening"  last 
month  and  it  was  largely  attended.  This  firm 
handles  more  foreign  records  than  any  store  in 
the  State.  The  store  is  open  evenings  to  accom- 
modate its  large  foreign  trade.  Both  Victrolas  and 
Grafonolas  are  handled. 

There  is  some  talk  of  the  Rudolph  Wurlitzer 
Co.  opening  a  large  store  in  Detroit  to  handle 
everything  from  small  goods  to  pianos  and  talking 
machines  for  retail  trade. 

Crowley,  Milner  Co.,  Detroit,  has  a  new  talk- 
ing machine  department  on  the  second  floor ;  it 
is  much  larger  than  formerly,  and  enables  this 
department  store  to  carry  more  stock  than  ever. 

Frank  Bayley,  Edison  dealer,  11  Witherell 
street,  will  move  sometime  in  May,  to  a  new 
location,  which  may  be  permanent,  as  he  has  not 
definitely  closed  with  the  firm  which  plans  a  new 
building  on  the  present  site.  He  is  endeavoring 
to  keep  as  close  to  Woodward  avenue  and  Grand 
Circus  Park  as  possible. 

Mjax  Strasburg  will  give  up  his  store  at  Library 
and  Grand  River  avenues,  Detroit,  sometime  in 
April,  and  will  thereafter  do  all  business  at  his 
new  store  at  74  Library  avenue,  which  is  con- 
siderably larger  and  where  the  rent  is  consider- 
ably less — despite  its  being  just  as  good  a  location. 

Robert  Barclay,  for  the  past  eighteen  months 
in  charge  of  the  talking  machine  department  at 
the  J.  Henry  Ling  store,  Detroit,  has  resigned  to 
engage  in  the  real  estate  business. 

Harry  C.  Shea,  of  the  Pathephone  Shop,  De- 
troit, says  he  is  doing  very  little  approval  busi- 


ness— does  not  encourage  it — nor  has  he  sold  a 
single  instrument  at  less  than  the  list  price. 

Gordon  Kilmer,  718  Dix  avenue,  Detroit,  the 
Alma  Music  Store,  Alma,  and  the  Almendinger 
Music  Store  in  Ann  Arbor,  are  now  Pathe  dealers 
in  Michigan. 

Harry  Zickel,  of  the  Cable  Piano  Co.,  Detroit, 
predicts  a  big  future  for  the  electric  operated 
machine — if  not  soon  surely  before  another  two 
years — and  particularly  for  high-class  trade. 

H.  E.  Russell,  formerly  with  the  American 
Phonograph  Co.,  now  out  of  business,  has  been  ap- 
pointed road  ambassador  for  the  Pathephone  Co.  of 
Detroit. 

Sidney  J.  Guest,  541  Dix  avenue,  Detroit,  hand- 
ling Columbia  machines,  reports  a  big  increase  in 
trade  since  the  theatre  in  his  block  opened  for 
business.  It  is  a  large  house  seating  1,500  and 
is  bringing  a  lot  of  people  to  his  store. 

The  Goodfellowship  Club,  of  Grinnell  Bros.,  De- 
troit, held  a  smoker  at  the  Alt  Heidelberg,  Wed- 
nesday evening,  April  5th. 

Grinnell  Bros,  are  giving  a  series  of  recitals 
before  lodges,  clubs,  societies  and  fraternal  or- 
ganizations in  charge  of  Henry  Schumann  Heink, 
son  of  the  famous  singer.  At  these  recitals  the 
Duo  Art  pianola  and  the  Victrola  are  used.  At 
a  recital  given  before  a  literary  German  society 
on  March  31,  several  selections  by  his  mother 
were  played. 

The  Cable  Piano  store,  Detroit,  has  been  con- 
siderably enlarged  on  the  first  floor  by  building 
a  mezzanine  over  the  top  of  the  present  sales- 
rooms, to  be  used  for  storing  talking  machines. 


Dealers  Who  Want 
Service 

you'll  find  it  HERE 

Our  stock  is  complete.  Every  Style  Pathe- 
phone is  in  stock 

When  You  Need  It 

We  specialize  on  service — and  our  dealers  are 
profiting  by  the  co-operation  we  are  giving 
them. 

Our  PATHE  Record  Stock  includes  every- 
thing that  your  trade  will  ask  for.  Investigate 
our  proposition,  it  will  pay  you. 


This  Model 

$225 

Others  from  $15.00  up. 


Pathephone  Co.  of  Detroit 

114  Farmer  St.  Detroit,  Mich. 


PATHE  DISTRIBUTORS 


20 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Philadelphia  And  Locality 


Philadelphia,  Pa.,  April  7. — The  time  seems  to 
have  passed  when  you  find  the  talking  machine 
dealer  bubbling  over  with  enthusiasm  as  he  is 
handed  the  slip  by  his  bookkeeper  showing  him 
the  big  advance  in  his  business  over  the  previous 
year.  He  has  had  this  experience  so  often  that 
the  novelty  has  worn  off,  and  he  is  now  taking 
it  as  a-  matter  of  fact,  and  would  be  visibly  dis- 
appointed were  it  not  so. 

The  month  of  March  in  Philadelphia  brought 
to  the  talking  machine  dealers  business  limited 
to  the  capacity  or  ability  of  the  manufacturers 
to  furnish  material  with  which  to  work.  There 
has  been  a  great  shortage  of  machines  and  the 
jobbers  and  retailers  were  only  able  to  supply  a 
portion  of  the  demand.  Many  of  the  jobbers  are 
holding  standing  orders  for  machines,  arid  it  is 
the  retailer  who  places  such  an  order  and  stands 
close  to  the  jobbers  who  can  hope  to  get  his 
wants  satisfied  to  at  least  a  reasonable  degree. 

There  will  be  two  important  moves  in  Phila- 
delphia during  the  present  month.  The  Louis 
Buehn  Co.  will  occupy  the  store  at  835  Arch 
street  on  or  before  the  first  of  May,  and  the 
Pennsylvania  Talking  Machine  Co.  will  separate 
its  wholesale  business  from  the  retail,  and  move 
its  wholesale  end  the  coming  week  to  210-212-214 
North  Broad  street. 

The  Louis  Buehn  Co.  is  at  present  located  at 
825  Arch  street,  so  it  will  not  have  far  to  move, 
but  in  its  new  home  it  will  occupy  three  of  the 
floors,  which  are  25  by  150  feet,  and  this  will 
give  double  the  floor  space  of  the  present  build- 
ing. This  will  undoubtedly  be  the  largest 
amount  of  floor  space  in  Philadelphia  given  over 
to  the  wholesaling  of  talking  machines.  The 
business  of  this  firm  has  grown  so  rapidly  within 
the  past  year  that  it  found  this  move  absolutely 
necessary. 

The  business  of  the  Buehn  firm  was  exception- 
ally good  in  March  and  this  is  attributed  to  the 
fact  that  it  has  been  able  to  fill  orders  in  such 
good  shape.  Mr.  Buehn  states:  "Unsolicited  or- 
ders are  coming  in  somewhat  in  excess  of  the 
quantity  of  machines  that  we  are  receiving  from 
the  factory." 

The  Buehn  record  stock  is  in  very  good  shape, 
but  in  its  present  quarters  it  has  been  somewhat 
hampered  in  the  handling  of  this  stock.  The  new 
quarters  are  being  fixed  up  in  the  most  modern 
way  with  every  known  appliance  to  facilitate 


3&  & 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


V 
I 

C 
T 
O 
R 


Penn  Phonograph  Co.,  Philadelphia 


business,  and  Mr.  Buehn  will  institute  several 
innovations  of  his  own. 

The  Talking  Machine  Co.  recently  removed 
its  West  Philadelphia  store  from  the  southeast 
corner  of  Fifty-second  and  Chestnut  streets  to  the 
norfheast  corner,  where  it  has  a  much  more  at- 
tractive-looking store. 

William  F.  Lamb,  the  Pottstown,  Pa.,  dealer 
in  talking  machines,  was  here  the  past  week.  He 
reports  that  he  has  made  extensive  plans  for 
the  enlargement  of  his  department  and  will  in- 
stall several  extra  booths. 

T.  Connelly,  the  Philadelphia  dealer  at  2633 
Girard  avenue,  is  having  a  number  of  extra 
booths  placed  in  his  store  at  present. 

The  Penn  Phonograph  Department  reports  that 


18  6  4— E  STABLISHED    OVER   HALF    A    CENTIR  Y— 1  9  16 

VICTOR  DEALERS 

Send  your  orders  for  Victor  Records  to 

MWANN 

for  the  best  Victor  Service  in  the  East 


We  are  now  booking  orders  for  Victrolas, 
all  types,  for  early  deliveries. 
May  we  serve  you? 


WEYMANN  &  SON,  Inc. 

VICTOR  DISTRIBUTORS 
1010  Chestnut  Street  Philadelphia,  Pa. 

We  Are   Fillino   Record   Orders   Practically   100  Per  Cent. 


the  past  March  was  by  far  the  biggest  March 
that  the  firm  has  ever  had,  and  that  orders  are 
coming  in  just  the  same  as  they  did  before 
Christmas.  The  Penn  Co.  is  much  elated  over 
the  outlook  and  believes  it  will  have  a  heavy 
spring  business,  and  only  hopes  the  Victor  fac- 
tory will  be  able  to  keep  it  sufficiently  sup- 
plied to  handle  it.  Harry  Miller  has  just  re- 
turned from  a  two  weeks'  trip  to  Bermuda,  and 
reports  having  had  a  most  delightful  time.  The 
Penn  Co.  reports  that  its  record  business  has  in- 
creased very  much  over  last  year  in  March. 

Walter  L.  Eckhardt,  the  head  of  the  Pennsyl- 
vania Talking  Machine  Co.,  reports  that  business 
has  been  keeping  up  wonderfully  well,  and  prog- 
ress is  only  stopped  when  the  amount  of  goods 
is  exhausted.  The  company  is  promised  much 
better  conditions  in  the  very  near  future.  The 
firm  will  disassociate  its  wholesale  business 
from  its  retail,  and  will  move  the  former  to 
North  Broad  street,  where  it  has  fitted  up  large 
and  commodious  warerooms  for  the  handling  of 
practically  an  unlimited  amount  of  stock. 

In  its  new  wholesale  building  the  firm  will 
have  13,000  square  feet  of  floor  space,  which 
will  be  devoted  exclusively  to  the  stock  and 
storage  of  all  the  current  types  of  machines 
and  records.  The  retail  business  will  be  con- 
tinued at  1109  Chestnut  street.  Mr.  Eckhardt 
will  eventually  have  his  permanent  office  at  the 
wholesale  store. 

The  Pennsylvania  Talking  Machine  Co..  has 
had  its  territory  extended  down  to  and  includ- 
ing Florida.  Thus  this  firm  will  control  the 
sales  in  every  State  along  the  Atlantic  Coast 
up  to  New  Jersey  and  as  far  West  as  the  Miss- 
issippi. 

The  past  week  the  firm  were  favored  by  a  visit 
from  James  P.  Bradt,  general  sales  manager 
of  the  Columbia;  W.  C.  Fuhri.  United  States 
manager,  and  H.  L.  Willson,  assistant  general 
manager.  Mr.  Eckhardt  has  just  completed  the 
moving  of  his  Baltimore  store  from  its  former 
location  on  Howard  street  to  111  German  street, 
and  he  has  been  devoting  much  attention  to  the 
Washington  office  and  territory  and  to  the  At- 
lanta office  and  territory. 

The  wholesale  department  in  Philadelphia  is 
now  booking  orders  for  summer  delivery,  and 
(Continued  on  page  22.) 


THE    TALKING    MACHINE  WORLD 


21 


B 


LOCK  SIGNALS  PROTECT  YOUR  INTER- 
ests  when  you  use  Buehn  Service.  Several  high  priced 
experts  watch  the  incoming  and  outgoing  freights 
with  the  surveillance  of  detectives.  They  work  with 
a  knowledge  that  has  been  obtained  from  study  and 
experience,  and  automatic  signals  co-operate  with  them 
so  that  tabs  reading  "out  of  stock"  are  seldom  utilized. 


Speaking  from  an  elemen- 
tary standpoint,  it  stands  to 
reason  that  if  we  are  sel- 
dom out  of  machines  and 
records,  that  your  chances 
are  BETTER  of  obtaining 
the  machine  models  and 
records  that  you  need  for 
your  profits.  We  care  for 
our  stock  in  rather  an  ex- 
pensive way,  but  this  extra 
cost  is  more  than  offset  by 
SHIPPING  goods  when 
you  want  them. 


The  only  profit  that  we 
can  make  is  on  the  goods 
shipped;  you  can't  make 
any  money  unless  you  have 
the  goods,  so  while  the  ex- 
tra expense  paid  for  in- 
suring our  stocks  may  be 
above  the  average,  we 
more  than  offset  the  ex- 
penditure by  receiving 
profits  on  merchandise 
that  we  might  not  other- 
wise be  able  to  deliver. 
This  policy  helps  us  both. 


Buehn  Victor  Service  in  distributing  circles  is  the  Penn- 
sylvania of  railroad  achievement.  Again  we  say:  "The 
proof  of  the  service  is  in  the  filling."  Why  not  look  over 
your  record  stock  this  afternoon  and  send  us  a  list  of  those 
"you  want  but  cannot  get"?  Buehn  Service  will  give 
you  a  surprise. 

The  LOUIS  BUEHN  CO. 


Record  orders  are  now  being  better 
filled  than  for  several  months. 
Shipments  from  the  Victor  Co.  have 
made  it  possible  for  us  to  fill  some  orders 
as  well  as  90  per  cent  Orders  for  Sup- 
plies and  Repair  parts  filled  promptly 
and  correctly. 


Test  us  with  any  size  of  order — small 
or  large — so  you  can  see  that  Buehn 
Victor  Service  means  co-operation  that 
is  modern  in  every  characteristic. 

We  will  guarantee  a  larger  percentage 
than  any  other  jobber. 


Philadelphia's 

Exclusive  WHOLESALE 

Victor  Distributor 


22 


THE    TALKING    MACHINE  WORLD 


THE  TRADE  IN  PHILADELPHIA 

{Continued  from  page  20.) 

from  the  present  aspect  of  the  business  dealers 
will  be  wise  to  have  their  orders  booked  in  ad- 
vance in  order  to  protect  themselves  against  the 
same  conditions  as  existed  last  fall. 

The  Dictaphone  business  of  the  Pennsylvania 
Co.  has  shown  a  fine  increase  in  March,  when  the 
firm  got  a  star  quota,  and  five  of  its  salesmen 
made  the  quota.  It  has  been  doing  such  a  heavy 
business  that  it  has  found  some  difficulty  in  get- 
ting machines  sufficiently  fast  to  supply  the 
demand.  It  had  a  fine  display  at  the  recent 
Business  Men's  Show,  and  secured  much  new 
business  and  closed  a  number  of  accounts  upon 
which  they  had  been  working  for  some  time. 
Manager  J.  D.  Westervelt  has  been  in  Harris- 
burg  several  days  this  week. 

Among  some  of  the  largest  orders  received  by 
the  Dictaphone  department  in  March  were:  H. 
K.  Mulford  Co.,  Electric  Storage  Battery  Co.. 
R.  M.  Hollingshead,  Camden;  the  Notaseam 
Hosiery  Co.,  the  Link  Belt  Co.  and  the  Travel- 
ers' Insurance  Co.,  all  of  which  added  a  num- 
ber of  machines  to  those  already  installed,  and 
the  biggest  orders  among  new  firms  were  given 
by  Frank  Winnie  &  Sons,  the  Hungerford  Brass 
&  Copper  Co.,  Mcllvaine  Bros.,  drugs;  F.  J. 
Stokes,  chemical  engineer;  the  Ferracut  Ma- 
chine Co.,  Bridgeton,  N.  J.;  the  Lee  Tire  &  Rub- 
ber Co.,  Rayner  &  Parker,  lumber  merchants; 
the  Lower  Merion  Realty  Co.,  and  many  others. 
Among  the  visitors  to  the  Dictaphone  offices  the 
past  week  were  Frank  Dorian  and  N.  F.  Milnor, 
general  sales  manager. 

H.  A.  Weymann  &  Sons  have  found  that  the 
recent  literature  with  which  they  have  kept  their 
trade  informed,  has  been  of  very  great  advantage 
to  them.  They  have  cautioned  the  dealers  re- 
garding the  ordering  of  records  and  they  have 
responded  nobly.  They  have  had  many  evidences 
of  the  shortage  of  goods  at  some  of  the  houses 
through  letters  of  praise  for  the  prompt  way  the 
Weymann's  have  been  filling  their  orders  almost 
to  100  per  cent.    One  of  these  letters  from  a 


big  retailer  noted  that  he  had  sent  them  an  order 
for  twenty-four  different  records  that  he  had 
been  unable  to  obtain,  and  was  amazed  to  find 
that  they  were  able  to  supply  eighteen  of  them, 
while  he  had  duplicated  the  order  to  another  one 
of  the  largest  dealers,  and  was  able  to  get  only 
nine  records  of  the  lot  requested. 

The  Weymann's  have  not  only  found  their 
wholesale  business  most  satisfactory,  but  also 
note  a  big  increase  in  their  retail  business. 

Blake  &  Burkart  enjoyed  in  March  a  most 
satisfactory  business  on  the  Edison  and  they  tell 
me  that  all  of  the  Edison  dealers  in  Philadelphia 
have  been  doing  very  well,  and  especially  N. 
Stetson  &  Co.  The  new  room  of  the  firm  has 
been  handsomely  papered  and  decorated  and  is 
quite  a  show  place.  While  their  business  has 
been  so  heavy  of  late  that  they  have  been  un- 
able to  give  any  special  invitation  concerts,  they 
have  been  having  a  number  of  private  demon- 
strations about  the  city  which  have  been  bring- 
ing them  very  good  results.  Their  business  is 
way  ahead  of  what  they  had  ever  anticipated, 
and  their  factory  has  been  keeping  them  pretty 
well  supplied  with  stock.  They  have  less  to 
complain  about  as  to  this  in  the  month  of  March 
than  during  the  previous  two  months  of  the 
year. 


pleasure.  And  I  am  very  fond  of  the  "Ave 
Maria'  I  made  with  Madame  Marie  Rappold. 

"I  have  noticed  that  Mr.  Edison  claims  to  re- 
create music  instead  of  reproducing  it.  I  will 
say  frankly,  the  Edison  is  the  only  phonograph 
that  makes  a  violin  sound  like  a  violin.  Others 
seem  to  give  a  violin  the  sound  of  a  wind  instru- 
ment. 

"Your  tone  tests  are  wonderful.  While  I  have 
never  actually  gone  tone  testing  on  the  road,  I 
have  many  times  played  in  comparison  with  my 
records  with  really  astonishing  results.  Even 
my  friends  noticed  the  striking  fidelity  of  the 
tone  of  the  Diamond  Disc  to  the  tone  of  my 
violin. 

"My  violin  is  a  very  famous  one.  It  is  a  Guar- 
nerius  del  Genu  and  about  one  hundred  years 
old  and  beautifully  preserved.  It  has  both  the 
mellowness  of  age  and  the  fresh  tone  of  a  young 
violin.  It  is  with  this  violin  that  I  make  all  of 
my  records  for  the  Diamond  Disc.  Some  times 
this  old  violin  actually  surprises  me.  I  get  to 
wondering  where  the  beauty,  the  richness  and 
the  charm  of  its  tone  all  come  from.  It  seems 
so  wonderful — and  it  is  wonderful  to  think  of  the 
music  that  sleeps  in  a  violin." 


SPALDING'S  TRIBUTE  TO  EDISON 


Noted  Violinist  Tells  of  the  Successful  Re- 
creation of  the  Tones  of  His  Violin  by  Means 
of  the  Edison  Diamond  Disc  Phonograph 


H.  A.  Riker  is  now  manager  of  the  talking 
machine  department  of  the  Spring-Holzwarth 
Co.,  a  big  department  store  of  Alliance,  O.  The 
department  handles  the  Aeolian-Vocalion  and 
Columbia  Grafonola. 


Albert  Spalding,  the  noted  violinist  and  exclu- 
sive Edison  artist,  in  a  recent  interview,  had  the 
following  interesting  remarks  to  make  regarding 
Edison's  re-creation  of  his  playing.  Mr.  Spald- 
ing states: 

"Which  record  do  I  like  the  best?  I  always 
like  best  the  next  one  I  am  going  to  do.  But 
that's  too  general.  For  tonal  qualities,  for  what 
I  find  of  myself  in  the  record,  my  favorite  is  the 
'Serenade  Melancolique'  (No.  82,067),  by  Tschai- 
kowsky.    This  is  the  one  that  gives  me  the  most 


Otto  J.  Bober,  of  Eau  Claire,  Wis.,  is  prepar- 
ing to  remodel  his  store.  A  room  will  be  added 
at  the  rear  of  his  present  place  of  business  for 
the  display  of  Pathe  phonographs. 


Adolph  Lasus,  of  New  Rochelle,  N.  Y.,  re- 
cently divided  his  talking  machine  department 
from  his  bicycle  and  sporting  goods  department, 
and  now  has  an  up-to-date  and  attractive  talk- 
ing machine  shop. 


The  Hood  &  Wheeler  Furniture  Co.,  Birming- 
ham, Ala.,  has  added  a  talking  machine  depart- 
ment to  its  business. 


"WONDER"  No.  2 
Price  $7.50 

Equipped  with  Universal  Tone  Arm  and  Sound  Box. 
Colonial  Mahogany  Finished  Cabinet.  Size  5/^x12x12 


PHONO  CUT 

10  inch  Double  Face.    Vertical  Cut. 
List  Price,  65c.  25c. 


ANNOUNCEMENT 

BEGINNING  APRIL  15 

Wonder  Talking  Machines 

$5.00  to  $20.00 

WILL   BE   EQUIPPED  WITH 

Universal  Tone  Arm 

AND  SOUND  BOX 

Capable  of  playing  either  lateral  or  vertical  cut  records 
without  any  attachment. 

Anticipate  the  demand  this  will  create  by  placing  your  orders  early  ! 


In  connection  with  this  new  feature  we  are  offering 
a  large  stock  of 

PHONO-CUT  RECORDS 

(As  illustrated) 

List  Price,  65  c,  at  25  Cents. 


Write  for  descriptive  folders,  advertising  material  and  special  dealers'  proposition. 

THE  WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Avenue  (at  12th  St.),  New  York 

Telephones,  Stuyvesant  1666,  1667,  1668 


The  Talking  Machine  World,  April  15,  1916 


Otto  Heineman  Phonograph  Supply  Co. 


INCORPORATED 


25  WEST  45th  STREET,  NEW  YORK 
FACTORY:  ELYRIA,  OHIO 


Central  West  Division 
CHICAGO,  ILL. 
19  West  Jackson  Boulevard 

S.  A.  RIBOLLA.  Sales  Mgr. 


Southern  Division 
ATLANTA,  GA 
3234  Faitlie  Street 

C.   H.   ANNIS.   Sales  Mgr 


Northern  Pacific  Coast  Division 
SEATTLE,  WASH. 
218  Second  Ave.,  So. 

JOSEPH  M.  ABRAMS.  Sales  Mgr. 


n 


B  >n  m  '—  "  ill  irt.rtm  ...  .  xr  >. 


The  Home  of  Heineman  Motors,  Elyria,  O. 
The  Largest  and  Busiest  Phonograph  Motor  Factory  in  the  World. 
24  Hours  Per  Day — 6  Days  a  Week. 


An  Invitation 


It  will  be  a  pleasure  for  the  sales  and  factory  heads  of  our  company  to  show  our  fac- 
tory to  any  member  of  the  trade  who  may  be  interested  in  the  manufacture  of  talking 
machine  motors. 

The  views  shown  in  the  accompanying  pages  form  only  a  very  small  percentage  of  the 
unique  and  highly  instructive  phases  of  motor  manufacture.  In  this  factory  may  be  found 
new  types  of  special  machines  which  I  believe  can  be  found  in  no  other  factory,  and  from 
one  end  of  the  plant  to  the  other  efficiency  and  quality  of  production  are  the  keynotes  of 
our  efforts. 

We  are  naturally  well  pleased  with  the  success  of  the  Heineman  "Motor  of  Quality." 
Although  we  have  been  only  engaged  in  the  talking  machine  business  for  the  past  two 
years  in  this  country,  it  is  gratifying  to  note  that  our  products  have  already  achieved 
signal  distinction  in  the  talking  machine  field. 

We  are  always  willing  to  learn,  and  if  any  of  our  friends  in  the  trade,  after  reading  the 
accompanying  story,  has  any  suggestions  to  make  regarding  any  phase  of  the  motor  manu- 
facturing business,  they  will  be  accorded  careful  consideration  and  attention. 


Making  Phonograph  Motors  and  Parti 


A  description  of  the  manufacturing"  of  a  full  line  of 
high-grade  talking  machine  motors  and  accessories  from 
the  raw  material  in  the  Heineman  American  factory  is 
both  interesting  and  instructive.     Modern  American 


Punch  Press  Department. 


methods  are  closely  adhered  to  in  the  effort  to  produce 
a  high-grade  product  in  large  quantities. 

The  first  principle  of  the  American  manufacturing 
method  is  interchangeability,  which  can  be  obtained  in 
no  other  way  than  by  employing  the  most  modern 
machinery  and  factory  methods.  There  has  been  rapid 
progress  in  the  development  of  machines  and  tools  dur- 
ing the  recent  years  that  has  revolutionized  many 
industries.    For  example,  the  American-made  watch  is 


both  reliable  and  its  parts  are  all  interchangeable.  The  i 
there  is  the  wonderful  automobile  of  to-day,  a  produ>  ' 
of  interchangeable  factory  methods,  produced  by  tl  ( 
latest  and  most  highly  developed  machines  and  tools. 

It  is  natural  that  American-made  talking  machir 
motors  and  other  mechanical  parts  must  be  made  1 1 
similar   factory   methods   to   be   produced   in   larg  j 
quantities  and  enjoy  the  scheme  of  interchangeabilit  j 

To  the  skilled  mechanic,  as  well  as  the  uninitiatet  i 
a  superficial  examination  of  a  Heineman  "Motor  c  i 
Quality"  would  fail  to  indicate  the  many  factor  ! 
operations  and  progressive  methods  which  combine  t ; 
the  smoothness  of  operation  and  reliability.  Also, 
hasty  trip  through  the  Heineman  factory  would  fail  1 1 
show  the  fineness  of  the  methods  employed. 

It  is  the  correct  sequence  of  machining  operation:  I 
extreme  accuracy  of  manufacture,  where  such  accurac  I 


Automatic  Gear  Cutting  Machines. 


Automatic  Screw  Machines. 

is  necessary,  and  the  proper  selection  of  materials  tha 
make  these  talking  machine  products  successful. 

Following  the  raw  "material,  steel,  brass,  bronze 
etc.,  from  the  Stockroom  through  the  Heineman  factor- 
is  indeed  interesting,  and  shows  the  extensiveness  of  i 
plant  devoted  to  this  industry. 

In  the  Punch  Press  Department  will  be  seen  lorn, 
rows  of  presses,  making — from  sheet  metal — moto: 
frames,  gear  blanks,  spring  barrels,  turntables  and  evei 
the  delicate  parts  of  a  sound  box.  One  operation  afte: 
another,  these  parts  progress  until  they  are  ready  foi 
the  finish  or  assembly  in  the  completed  apparatus. 

A  companion  department,  employing  rods  insteac 
of  sheet  metal,  is  without  doubt  the  most  interesting  ii 
the  factory.  Here  are  long  rows  of  automatic  screv 
machines  taking  the  rods  in  long  lengths  and  producing 


Ike  Heineman  American  Factory, 


By 

RayH.  Manson 

Chief  Engineer 


most  complicated  pieces  nearly  finished  for  use. 
One  of  the  most  important  machine  operations  on 
Dnographs  is  the  cutting"  of  the  teeth  in  gears  and 
ion.  The  correct  design  of  gear  teeth  and  the 
jiformity  of  the  cutting  are  paramount  features, 
ecial  machines  are  used  in  the  Heineman  factory  for 
is  gear  cutting.  The  teeth  are  formed  by  "gener- 
jng"  methods  so  that  they  will  roll  together  freely  and 
thout  noise. 

Accuracy  of  mounting  the  gears,  pinions  and  speed- 
julating  governors,  as  well  as  all  other  rotating  parts 
spring  motors,  requires  the  use  of  watch  makers' 
lies  of  precision,  and  the  checking  of  important 
nensions  by  means  of  micrometer  calipers  that  gauge 
the  fraction  of  one-thousandth  of  an  inch. 

In  addition  to  the  foregoing,  are  the  departments 
voted  to  drilling,  where  the  work  goes  into  what  is 


Conference  of  Sales  and  Factory  Heads. 

|t  to  Right:    W.  C.  Strong.  Factory  Manager;  Sidney  Beyland,  Assistant  Chief  Engi- 
r:   Paul   L.   Baerwald,   Eastern    Sales  Manager;   Ray   H.   Manson,   Chief  Engineer; 
S.  A.  Ribolla,  Central  West  Sales  Manager. 


i  ijalled  "jig,"  which  latter  is  provided  with  hard  steel 
•ushings  which  make  the  drilled  holes  come  in  the  same 
ositions  in  all  like  parts.  Many  of  these  drilling 
lachines  are  of  special  design  with  multiple  spindles, 
which  make  it  possible  to  drill  all  of  the  holes  in  one 
liece  at  the  same  time.  Here  speed  is  coupled  with 
:iccuracy. 

The  mere  drilling  operations,  however,  are  not 
ufficiently  accurate  for  these  spring  motors,  so  reaming 
operations  finish  the  holes  to  micrometer  size  and  assure 
nterchangeability  with  quiet  running  action. 

Motor  frames  and  plates,  as  well  as  sound  box 
)arts,  have  many  threaded  holes  for  machine  screws. 
These  holes  are  tapped  on  special  machines  which 


operate  similar  to  a  drill  press,  excepting  that  the  tap  or 
cutting  tool  goes  into  the  drilled  hole  accurately  and  to 
the  proper  depth,  when  the  machine  automatically 
reverses  and  the  cutting  tool  is  threaded  out. 


Drilling  Department  No.  1. 

The  Heineman  factory  has  a  large  complement  of 
milling  machines  for  planing  surfaces  on  castings,  etc., 
also  hand  screw  machines  for  turning  metal  parts  that 
cannot  be  handled  on  the  automatic  machines  heretofore 
described. 

The  finishing  of  the  parts  in  nickel,  gold,  etc., 
is  done  by  the  most  modern  methods,  giving  lasting 
as  well  as  attractive  appearance  to  the  completed 
Heineman  product. 


Hand  Milling  Machines. 


Making  Phonograph  Motors  and  Parts  at  the 
1  Heineman  American  Factory  1 

||3llllll!!ll!lll]lill!llllllllllilllil!li:illlH 

in  that  way  secure  a  greater  uniformity  of  ^ 

product.  H 

Rigid  inspection,  in  process,  as  well  as  lj 

of  the  finished  article,  is  absolutely  necessary  ^ 

in   a   large   factory   which   uses   modern  jjj 

machine  methods.    There  can  be  no  "shad-  ■! 

ing"  here  and  adding  to  another  part  to  get  ^ 

the   final   results,   as   in   the   older   hand  M 

methods.    All  parts  must  come  to  gauge,  ^ 

and,  therefore,  are  interchangeable  in  any  B 

particular  design  of  motor  made  to-day  or  j( 

in  the  future.  H 

The  making  of  Heineman  sound  boxes  ^ 

and  other  phonograph  parts  uses  similar  |jl 

machining   methods   as    employed   in   the  11 

production  of  spring  motors.   There  is  a  big  ■ 

difference,  however,  as  great  skill  in  assem-  g 
bling  and  adjusting  are  necessary  in  the  case 

Hand  Screw  Machines. 

All  of  the  careful  machining  and  gaug- 
ing of  parts  in  the  Machine  Room  of  the 
Heineman  factory  show  to  advantage  in  the 
motor  assembly  department.  Here  the  work 
of  putting  the  component  parts  of  the  motor 
together  into  a  working  whole,  is  done  with- 
out machinery  or  any  cutting  tools  whatever. 
Each  motor,  regardless  of  the  person  assem- 
bling the  same,  is  exactly  alike,  when  they 
come  from  the  particular  department. 
There  is  a  distinction,  however,  as  to  the 
skill  of  the  assemblers  on  the  various  designs 
of  motors.  It  is  a  rule  to  keep  all  of  the 
workmen  who  are  proficient  on  any  one 
design  of  motor  on  that  particular  job,  and 


Motor  Assembling  Department  No.  1 

of  sound  boxes,  so  as  to  get  the  utmost  in 
tone  quality  and  latitude.  Again,  the  proper 
selection  of  materials  plays  the  most  im- 
portant part. 

While  the  foregoing  description  of 
factory  operation  indicates  some  of  the 
processes  employed  in  making  the  Heineman 
phonograph  equipment,  the  most  important 
part  must  be  omitted  for  obvious  reasons — 
that  is,  the  first-hand  knowledge  of  making 
of  these  specialties  which  comes  by  long 
years  of  experience  in  this  line;  also  the  de- 
scription of  the  experimental  work  on  the 
various  details  of  this  equipment  and  the 
many  special  factory  methods  which  form 
the  basis  for  the  Heineman  phonograph 
equipment. 


Motor  Assembling  Department  No.  2. 


THE    TALKING    MACHINE  WORLD 


23 


MONEY  PLENTIFUMN  MILWAUKEE 

With  Everybody  Working  Who  Wants  to, 
There  Is  a  Heavy  Demand  for  Talking 
Machines  and  Records  to  Supply  Entertain- 
ment— Recent  Changes  in  Wisconsin  Trade. 


Milwaukee,  Wis.,  April  10. — The  decided  im- 
provement which  has  taken  place  in  the  general 
business  field  in  Milwaukee  and  about  Wiscon- 
sin has  naturally  had  a  most  favorable  effect 
upon  the  talking  machine  trade,  which  is  show- 
ing a  big  gain  over  a  year  ago.  Industrial  con- 
ditions in  Milwaukee  are  showing  more  activity 
than  at  any  time  in  the  past  two  years,  with  all 
the  leading  machinery  manufacturing  plants  op- 
erating practically  full  time.  While  a  great  deal 
of  this  activity  is  due  to  the  large  war  orders 
which  are  being  received,  yet  general  business 
is  showing  a  steady  increase.  Everybody  who 
wants  work  can  get  it,  money  is  easier  and 
people  are  more  inclined  to  buy  in  all  lines, 
talking  machines  included.  Practically  all  the 
Milwaukee  houses  report  that  sales  of  both  ma- 
chines and  records  are  way  above  the  figures 
reached  in  1915.  Conditions  about  the  State 
seem  to  be  highly  satisfactory  and  dealers  are 
meeting  with  such  a  good  business  that  they  are 
continually  hammering  away  upon  the  jobbers 
for  larger  shipments  of  goods.  Not  only  are 
most  of  the  retail  houses  placing  orders  for 
goods  to  meet  the  present  requirements  of  their 
trade,  but  even  at  this  early  date  they  are  getting 
in  their  orders  for  fall  goods,  according  to  Mil- 
waukee jobbers.  There  is  still  a  shortage  of 
machines  in  various  styles  in  most  lines  and  the 
average  dealer  does  not  want  to  be  caught  short, 
as  was  the  case  in  many  instances  last  fall. 

"While  shipments  of  machines  are  increasing, 
we  could  dispose  of  a  great  many  more  than  are 
arriving,"  said  Harry  A.  Goldsmith,  secretary 
of  the  Badger  Talking  Machine  Co.,  jobber  for 
the  Victor  goods.  "Dealers  are  simply  rushing 
in  their  orders  so  that  they  may  replenish  their 
stocks  and  get  in  readiness  for  the  fall  and  win- 
ter trade.  Present  business  is  so  good  that  the 
average  dealer  is  being  put  hard  to  it  to  get 
any  stock  ahead.  We  are  getting  plenty  of 
records  and  are  doing  a  phenomenal  business  in 
this  line." 

J.  Raymond  Bill,  associate  editor  of  The  Talk- 
ing Machine  World,  who  is  spending  some  time 
at  the  Chicago  offices  of  the  paper,  was  in  Mil- 
waukee, April  3  and  4,  calling  upon  the  trade 
in  this  city. 

G.  A.  Schultz,  well-known  piano  and  talking 
machine  man  of  Milwaukee,  has  joined  the  sales 
force  in  the  Edison  department  at  the  big  store 
of  C.  Niss  &  Sons,  Inc.  Mr.  Schultz  is  thoroughly 
familiar  with  the  Edison  line,  having  been  at  one 
time  associated  with  the  sales  force  at  the  Edi- 
son Shop. 

A.  F.  Puis,  Milwaukee  jeweler,  located  at  202 
Public  Service  Building,  has  taken  on  the  agency 
for  the  Stewart  line  of  talking  machines. 

Some  fine  sales  of  the  Dictaphone  machines 
are  reported  by  O.  H.  Foerster,  sales  manager 
of  the  H.  C.  Block  Co.,  Milwaukee  representa- 
tive of  the  Dictaphone  line,  include  the  North- 
western Mutual  Life  Insurance  Co.  and  the 
Northwestern  National  Fire  Insurance  Co.,  Mil- 
waukee; James  Manufacturing  Co.,  Fort  Atkin- 
son, Wis.,  and  the  B.  Heinemann  Lumber  Co., 
Wausau,  Wis. 

Mrs.  Frances  E.  Clarke,  formerly  supervisor 
of  music  in  the  Milwaukee  public  schools,  now 
head  of  the  school  educational  department  of 
the  Victor  Talking  Machine  Co.,  was  in  Mil- 
waukee last  week  as  the  guest  of  her  many 


Why  substitute  when  you  can 
secure  First  Quality  MICA 
Diaphragms  for  your  Sound 
Boxes? 


Something  Good 
in  a  universal  tone-arm  too. 
Now  ready  for  delivery. 


JAMES  FRAZEE,  Manufacturer 

30  CHURCH  STREET  NEW  YORK 


friends  in  this  city.  The  women  supervisors 
and  principals  of  the  local  schools  were  enter- 
tained by  Mrs.  Clarke  at  a  dinner  at  the  Hotel 
Pfister.  At  the  speakers'  table  were  Mrs.  Clark, 
Miss  Margaret  Canty,  supervisor  of  primary  in- 
struction; Miss  Helen  Poole,  supervisor  of 
music;  Miss  Elizabeth  Haisler,  principal  of  the 
school  for  exceptional  children;  Mrs.  H.  P. 
Morse,  formerly  supervisor  of  elementary  man- 
ual training.  While  supervisor  of  music  in  the 
Milwaukee  schools,  Mrs.  Clarke  used  the  Victor 
with  such  success  in  the  schools  that  she  not 
only  attracted  the  attention  of  the  schools  all 
over  the  United  States,  but  was  regarded  by  the 
Victor  Co.  as  the  leading  factor  in  introducing 
the  Victor  in  the  schools. 

Sheriff  Merrill  Guyant,  of  Stevens  Point, 
Wis.,  has  purchased  a  Victrola  for  the  prisoners 
at  the  county  jail.  Sunday  afternoon  religious 
services  are  held  at  the  jail  and  the  Victrola  is 
used  to  good  advantage. 

Lawrence  McGreal,  head  of  the  Pathephone 
Co.,  of  Wisconsin,  jobber  for  the  Pathe  Freres 
line,  has  moved  into  new  and  larger  quarters  at 
185  Fourth  street,  where  he  is  carrying  a  large 
stock  of  Pathe  Pathephones  for  the  retail  and 
wholesale  trade. 

A.  G.  Kunde,  516  Grand  avenue,  Columbia 
jobber  and  retailer,  has  located  several  new  Co- 
lumbia dealers  in  Milwaukee  recently,  among 
them  A.  E.  Frederick,  a  south  side  business  man. 
Trade  is  exceptionally  good  at  the  Kunde  store. 

In  the  Victor  department  of  Gimbel  Bros.' 
store,  Manager  L.  C.  Parker  reports  that  busi- 
ness has  been  showing  steady,  consistent  gain 
for  many  months. 

William  A.  Schmidt,  manager  of  the  Phono- 
graph Co.,  of  Milwaukee,  jobber  for  the  Edison 
goods,  says  that  if  business  was  any  better  his 
company  would  be  unable  to  handle  it.  Trade 
with  the  Edison  dealers  all  over  Milwaukee  and 
Wisconsin  has  been  so  active  that  the  Milwaukee 
jobber  has  been  experiencing  the  busiest  period 
in  the  history  of  the  company.  Many  new  Edi- 
son dealers  have  been  secured  of  late  in  Wis- 
consin territory.  The  sales  force  at  the  Edi- 
son Shop,  the  retail  branch  of  the  Phonograph 
Co.,  of  Milwaukee,  has  been  increased  again. 

The  Edmund  Gram  Piano  House,  carrying  the 
Steinway,  Aeolian  and  other  instruments,  has 
taken  the  Milwaukee  and  Wisconsin  agency,  for 
the  Aeolian-Vocalion  line.  Several  shipments 
of  goods  have  arrived  and  the  new  machines 
are  being  enthusiastically  received  by  the  Mil- 
waukee public.  The  Gram  house  expects  to  con- 
duct an  extensive  advertising  campaign,  featur- 
ing the  new  line. 


REFERENDUM  ON  PRICE  MAINTENANCE 

The  Federal  Chamber  of  Commerce  Will  Con- 
duct Referendum  Among  Business  Men  on 
the  Question  of  Maintaining  Resale  Prices 


PERSONAL  SERVICE 

The  members  of  our  Company  are  always  available  and 
will  gladly  see  you  personally  or  write  you  at  any  time  we 
can  possibly  serve  you. 

Why  not  communicate  at  once  with  us? 

BADGER  TALKING  MACHINE  CO.  SS3St*«« 


WIS. 


VICTOR  DISTRIBUTORS 


Washington,  D.  C,  April  3. — The  Chamber  of 
Commerce  of  the  United  States  will  c.onduct  a 
referendum  among  the  business  men  of  this 
country  as  to  whether  or  not  the  Federal  Trade 
Commission  shall  be  authorized  to  prevent  price 
cutting.  A  special  committee  of  ten  members, 
headed  by  Paul  T.  Cherrington,  recently  made 
an  exhaustive  report  on  the  question  of  the  main- 
tenance of  resale  prices,  full  mention  of  which 
was  made  in  a  former  issue  of  The  World.  The 
majority  recommendation  favored  legislation 
permitting  such  price  maintenance,  and  was 
signed  by  seven  of  the  ten  members.  The  minor- 
ity reported  that  they  were  unable  to  approve  of 
the  principle  of  price  maintenance  as  being  in 
the  public  interest. 

This  referendum,  which  will  be  conducted 
among  chambers  of  commerce,  boards  of  trade 
and  other  civic  organizations  affiliated  with  the 
Federal  Chamber,  will  be  the  thirteenth  refer- 
endum which  has  been  taken  among  the  busi- 
ness men  of  this  country  for  the  purpose  of  as- 
certaining for  the  benefit  of  Congress  and  the 
President  the  business  opinion  prevailing 
throughout  the  United  States  on  questions  of 
immediate  importance.  This  will  give  the  busi- 
ness men  of  this  country,  all  of  whom  will  be 
affected  more  or  less  by  the  result,  an  opportu- 
nity to  go  on  record  as  to  whether  or  not  Ameri- 
can business  needs  legislation  permitting  pro- 
ducers of  "identified  merchandise"  to  fix  the 
price  at  which  such  goods  shall  be  resold. 

Forty-five  days  will  be  allowed  in  which  to 
take  the  vote,  and  the  result  of  the  referendum 
will  be  determined  in  the  third  week  of  May. 


The  Anglo-American  Import  &  Export  Co., 
dealers  in  talking  machines,  Dictaphones  and 
accessories,  has  been  incorporated  with  a  capi- 
talization of  $5,000  by  H.  H.  Goldblatt,  J.  Letsch 
and  J.  Schechter,  of  10  Wall  street,  New  York 
City. 


THE  PATHE  LINE  IN  PITTSBURGH 

M.  H.  Pickering  &  Co.  to  Become  Distributers 
for  Pathe  Phonographs  in  That  City 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  closed  arrangements  whereby  M.  H.  Pick- 
ering &  Co.,  Tenth  and  Penn  streets,  Pitts- 
burgh, Pa.,  will  act  as  distributers  for  the  Pathe 
products  in  that  territory.  The  Pathe  Freres 
Co.  has  received  numerous  applications  for  the 
distributing  franchise  in  this  important  section, 
the  growing  popularity  of  the  Pathephones  and 
Pathe  discs  having  been  recognized  by  success- 
ful houses  in  several  fields.  M.  H.  Pickering  & 
Co.  are  already  making  plans  to  give  the  line 
an  aggressive  wholesale  exploitation  in  their 
territory. 


GETS  EDISON  LINE  IN  PEEKSKILL 

The  B.  Greenfest  Co.,  Peekskill,  N.  Y.,  has 
closed  arrangements  to  handle  the  complete  Edi- 
son Diamond  Disc  line  of  phonographs  and 
records,  and  will  give  these  products  aggressive 
exploitation.  The  store  is  being  refurnished  and 
redecorated  to  take  care  of  this  new  stock  and 
to  afford  additional  conveniences  for  patrons. 


VICTROLA  FOR  U.  S.  S.  "MAINE" 

The  Koch  &  Droge  Piano  Co.,  Inc.,  Brooklyn, 
N.  Y.,  has  just  disposed  of  a  handsome  Victrola 
to  the  officers  of  the  U.  S.  S.  "Maine."  The  sale 
was  made  by  Geo.  Gumpert,  who  states  that  the 
officers  are  highly  pleased  with  their  purchase. 


24 


THE    TALKING    MACHINE  WORLD 


The 


LYRIC 


Something  Entirely  New  in  the  Phonograph  Field 

"Ask  the  man  who  has  heard  it" 


«  LYRIC  REPRODUCE! 


LYRIC  RUBBER  TONE  ARM 


NEEDLE  CUPS 

TURN  TABLE 


ARTISTIC  CASE 
FINISHED  IN 
MAHOGANY  COLOR 


TONE  ARM  REST 


SPEED  REGULATOR 


Size:  1534  Inches  Diameter;   10  Inches  High' 

Every  Part  of  This  Machine  Is 
Manufactured  by  Us 


NEW  ACOUSTIC  PRINCIPLE 
| TONE  AMPLIFIER, SURROUNDED 
BY  CONFINED  AIR  SPACE 


ITS  DISTINCTIVE  FEATURES  INCLUDE: 


UNIVERSAL  RUBBER  TONE  ARM 

A  Most  Important  Invention  that  eliminates  the  harsh" 
metallic  or  nasal  sound.  Flexibility  keeps  the  needle  in 
record  channel  and  saves  wear  on  record. 

THE  LYRIC  MOTOR 

Built  like  a  high-grade  watch  of  best  materials,  and 
thoroughly  tested,  and  plays  two  records. 

THE  LYRIC  REPRODUCER 

Scientifically  designed  for  perfect  reproduction.  Fitted  with 
best  India  mica  diaphragm. 

THE  LYRIC  CASE 

is  round  and  there  are  reasons  for  its  being  round.  Gives 
perfect  tone.   Elegant  in  appearance. 


THE  LYRIC  PHONOGRAPH 

Combines  elegance,  simplicity  and  high  tone  quality.  Con- 
structed on  true  acoustic  principles.  Reproduces  every  detail 
of  expression,  shading  and  fine  gradations  of  over-tones  with- 
out a  flaw.  Will  not  blast  on  high  notes.  Every  machine 
is  perfect — no  "seconds."  THE  LYRIC  PHONOGRAPH 
is  its  own  best  salesman — a  sample  will  prove  this  to  you. 

ONE  STYLE— ONE  PRICE 

An  Economical,  Profitable  and  Wonderful  Selling  Proposi- 
tion for  the  Dealer.  <|  Write  for  Descriptive  Booklet,  Prices 
and  Our  Sales  Proposition. 

THE  LYRAPHONE  CO.  of  America 

220  Fifth  Avenue,  New  York 


THE    TALKING    MACHINE  WORLD 


25 


REPAIRS 

TALKING  MACHINE  TROUBLES  AND 
HOW  TO  REMEDY  THEM 


Conducted  by  Andrew  H.  Dodin 


[In  this  issue  of  The  Talking  Machine  World  there  is 
inaugurated  this  new  department,  which  we  believe  will 
prove  of  substantial  value  to  the  talking  machine  dealer, 
especially  to  the  man  located  away  from  the  larger  centers 
and  out  of  reach  of  facilities  for  quick  repairing.  Often 
the  mechanical  troubles  of  a  talking  machine  are  minor 
ones  that,  although  interfering  with  the  operation  of  the 
machine  itself,  can  be  adjusted  readily  if  the  cause  of  the 
trouble  is  known,  and  the  remedy  outlined.  Andrew  H. 
Dudin,  who  will  conduct  this  department  each  month,  ranks 
as  one  of  the  most  expert  talking  machine  repair  men  of 
the  country,  and  is  particularly  well-known  in  the  East, 
where  he  has  been  connected  with  various  prominent  dis- 
tributors before  opening  his  own  shop  recently,  at  25  East 
Fourteenth  street,  New  York.  In  addition  to  outlining  the 
common  mechanical  troubles  of  talking  machines  and  their 
remedies  in  a  special  article  each  month,  Mr.  Dodin .  will 
also  answer  all  inquiries  regarding  repairs  from  dealers 
sent  to  him  in  care  of  this  office.  This  service  is  absolutely 
free  to  readers  of  The  World. — Editor.] 

JUMP  SPRINGS 


Perhaps  the  greatest  trouble  of  the  talking-ma- 
chine dealer  is  the  so-called  jump  springs  in  motors. 

Since  the  start  of  the  talking-machine  business, 
the  dealer  has  been  caused  endless  trouble  from 
the  fact  that  the  springs  in  various  types  of  motors 
would  jump,  or  knock,  during  their  operation,  great- 
ly interfering  with  the  proper  demonstration  of  the 
machine,  and  in  many  cases  giving  the  customer 
the  impression  that  that  particular  machine  was 
bad,  and  sometimes  causing  the  loss  of  a  sale. 

In  a  majority  of  cases  the  cause  of  this  jumping, 
or  knocking,  is  a  lack  of  proper  graphite,  or  lubri- 
cant, in  the  spring  cages,  and  in  other  cases  it  is 
caused  by  the  improper  use  of  vaseline  mixed  with 
the  graphite. 

Vaseline  should  never  be  used  as  a  substitute 
for  graphite,  or  lubricant,  in  the  spring  cage. 

In  a  case,  of  this  kind,  I  advise  first  removing 
the  springs  from  the  cages,  washing  them  thor- 
oughly in  gasoline,  replacing  and  lubricating  with 
a  mixture  of  Dixon's  powdered  graphite  and  heavy 
oil,  mixed  to  the  consistency  of  molasses. 

In  a  case  of  this  kind,  I  advise  first  removing 
other  causes  of  jump  springs. 


SPRING  KNOCKING 

"Editor,  Talking  Machine  World. 

"In  several  machines  of  a  new  make  recently  I 
have  been  troubled  with  a  persistent  knock  in  the 
spring  of  the  motor,  although  other  working  parts 
are  smooth-running  and  silent.  What  is  the  cause 
of  this?"— L.  H.  B. 

Answer. — See  the  article  on  Jump  Springs 
printed  above.  If  the  lubrication  is  correct  the 
trouble  probably  lies  in  the  fact  that  the  spring 
is  too  wide  or  too  narrow  for  the  cage.  In  the  first 
instance  the  spring  jams  against  the  cage  until  the 
tension  forces  it  back  with  a  snap,  or  a  knock,  and 
in  the  latter  case  too  great  play  permits  the 
spring  to  rattle.  Both  troubles  are  due  to  the 
use  of  a  spring  that  is  not  of  the  proper  width. 
There  should  be  about  an  eighth  of  an  inch  dif- 
ference between  the  width  of  the  spring  and  the 
depth  of  the  cage. — A.  H.  Dodin. 


DEATH  OF  JOEL  SPEAR 

Secretary  of  Spear  &  Co.,  Pittsburgh,  and  Man- 
ager of  Talking  Machine  Department  of  That 
House  Succumbs  to  Pneumonia 


Pittsburgh,  Pa.,  April  3. — Joel  Spear,  secretary 
of  Spear  &  Co.,  the  big  furniture  house  in  this 
city  and  a  most,  successful  young  business  man 
generally,  died  at  his  home  here  last  week  of 
pneumonia.  Mr.  Spear  was  born  in  Plymouth, 
Ohio,  and  after  graduating  from  school  entered 
the  furniture  business  in  Cincinnati.  He  came 
to  Pittsburgh  in  1900  and  three  years  later,  with 
his  brothers,  incorporated  Spear  &  Co.  Mr. 
Spear  was  keenly  interested  in  music  and  was 
in  direct  charge  of  the  Victrola  department  of 
Spear  &  Co. 


CHANGES  IN  THE  PITTSBURGH  TRADE 

William  Frey  Appointed  Assistant  Manager  of 
the  Boggs  &  Buhl  Department — Dawson  Bros. 
Piano  Co.  to  Move  on  May  1 — Rosenbaum 
Co.'s  Department  Settled  in  New  Quarters 

Pittsburgh,  Pa.,  April  7. — William  Frey,  for- 
merly connected  with  McKelvey  &  Co.,  Youngs- 
town,  O.,  has  been  appointed  assistant  manager  of 
the  Boggs  &  Buhl  talking  machine  department.  Mr. 
Frey  is  experienced  in  both  the  Victor  and  Colum- 
bia lines,  which  the  department  carries,  and  his 
continued  success  in  his  new  connection  is  assured. 

Manager  C.  Fred  Newman  reports  the  business 
of  the  Boggs  &  Buhl  department  running  well 
ahead  of  last  year;  in  fact,  each  month  thus  far  has 
shown  a  consistent  gain,  both  in  machines  and  rec- 
ords. The  second  anniversary  of  the  department 
was  observed  April  3  to  8. 

Dawson  Bros.  Piano  Co.,  located  for  the  past 
five  years  at  418  Sixth  avenue,  are  preparing  to 
move  into  new  and  larger  quarters  at  957  Liberty 
avenue  about  May  1,  and  contemplate  adding  a  line 
of  talking  machines.  An  entire  building,  measuring 
120  by  23  feet,  with  four  floors  and  basement,  will 
be  occupied,  thus  providing  ample  room  for  the 
additional  department.  With  improved  location  and 
about  four  times  the  space  now  occupied,  this  con- 
cern is  preparing  to  greatly  expand  the  scope  of  its 
business.  Negotiations  for  a  line  of  talking  ma- 
chines are  now  under  way. 

The  Rosenbaum  Co.  talking  machine  department 
is  now  comfortably  established  in  its  handsome 
new  quarters  on  the  third  floor,  having  been  moved 
the  latter  part  of  last  month  from  the  eighth. 
The  equipment  of  the  department,  including  booths, 
furniture,  carpets  and  hangings,  is  new  through- 
out. The  location  and  arrangement  is  excellent, 
and  since  the  change  a  steady  improvement  has 
been  noted  in  business.  The  Edison  line  of  ma- 
chines and  records  has  been  added,  in  addition 
to  the  Columbia,  which  the  department  originally 
carried. 

Manager  George  Hards,  of  the  W.  F.  Frederick 
Piano  Co.'s  Victrola  department,  states  that  busi- 
ness continues  very  active  and  demand  for  many 
styles  of  machines  exceeds  the  supply.  The  record 
end  of  the  business  is  being  maintained  at.  a  fine 
level.  An  unusual  display,  consisting  of  records 
in  all  languages,  is  attracting  considerable  atten- 
tion to  the  W.  F.  Frederick  windows. 

C.  R.  Wagner,  vice-president  of  the  Musical  In- 
strument Sales  Co.,  of  New  York,  was  a  recent 
vistor  at  the  McCreery  &  Co.  Victrola  department. 


TALKING  MACHINE  EXPORTS 

The   Figures  for  January   Presented — Exports 
Show  Increase  for  the  Month 


Washington,  D.  C,  April  3. — In  the  summary 
of  the  exports  and  imports  of  the  commerce  of 
the  United  States  for  the  month  of  January, 
1916  (the  latest  period  for  which  it  has  been 
compiled),  which  has  just  been  issued  by  the 
Bureau  of  Statistics  of  the  Department  of  Com- 
merce and  Labor,  the  following  figures  relating 
to  talking  machines  and  supplies  are  set  forth: 

Talking  machines  to  the  number  of  4,547,  val- 
ued at  $122,007,  were  exported  for  January,  1916, 
as  compared  with  813  talking  machines,  valued 
at  $27,372,  sent  abroad  in  the  same  month  of 
1915.  The  total  exports  of  records  and  supplies 
for  January  were  valued  at  $74,672,  as  compared 
with  $34,760  in  January,  1915.  For  the  seven 
months  20,562  talking  machines  were  exported, 
valued  at  $642,638,  and  records  and  supplies  val- 
ued at  $501,108  were  sent  abroad  for  that  period. 


HANDLE  THE  PATHE  AS  LEADER 


Walter  Drey  &  Co.,  1553  Third  avenue.  New 
York,  a  new  local  concern,  held  the  formal  open- 
ing of  their  store  on  April  1.  The  Pathe  line  is 
handled  as  a  leader  and  Mr.  Drey  is  preparing 
to  use  considerable  newspaper  space  to  properly 
present  Pathephones  and  Pathe  discs. 


Talking  machines  worth  more  than  fifty  dol- 
lars are  to  be  taxed  by  the  city  authorities  of 
Portland,  according  to  recent  advices. 


Harry  Lederman,  a  well-known  piano  retailer 
of  New  Orleans,  La.,  was  seriously  injured  by  an 
automobile  in  Alexander,  La.,  recently. 


We  Have 
MADE  GOOD 


Last  December  we 
told  you  that  the 

Shelton  Electric 
Phonograph 
Motor 

wo  uld    incre  ase 

machine  and  record 
sales. 

It  has  done  so;  ask  any 
Shelton  Dealer. 


We  h 


ave  so 


Id 


Shelton  Electric 
Phonograph 
Motors 

to  Dealers  in  all  parts  of 
the  country.  The  motor 
is  giving  perfect  satisfac- 
tion and  creating  new 
customers. 


Write  our  nearest  office  or 
factory  for  special  proposition 


Shelton  Electric  Co. 

NEW  YORK:  30  East  42d  Street 
CHICAGO  :  30  East  Randolph  Street 
BOSTON  :  101  Tremont  Street 
SAN  FRANCISCO:  62  Post  Street 

Factory:  Fort  Wayne,  Ind. 


26 


THE    TALKING    MACHINE  WORLD 


RECORDS  FOR  PATHE  DISC  LIBRARY 

Miss  Grace  Hoffman,  Who  Has  Sung  with 
Many  Organizations,  Has  Won  a  Large  Meas- 
ure of  Success  as  a  Soprano  Soloist 

The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  just  announced  that  Miss  Grace  Hoffman,  a 
soprano  of  considerable  prominence,  will  record 
exclusively  for  the  Pathe  disc  library.    Miss  Hoff- 


Miss  Grace  Hoffman. 

man  visited  the  Pathe  recording  laboratories  last 
week  and  her  records  will  be  announced  in  the 
future. 

Miss  Hoffman  is  a  graduate  of  Smith  College 
and  appeared  as  a  soloist  with  a  number  of  promi- 
nent orchestras  in  the  East.  For  some  time  past  she 
has  been  the  soloist  at  the  Strand  Theatre,  New 
York,  where  she  has  won  praise  from  newspaper 
critics.  Miss  Hoffman  has  also  appeared  in  a  num- 
ber of  important  operatic  roles,  in  which  she  has 
commanded  favorable  notice. 


THE  TALKING  MACHINE  ON  THE  FARM 

The  Great  Value  of  That  Instrument  in  Pro- 
viding Entertainment  for  Those  in  Isolated 
Communities  Emphasized  by  Recent  Editorial 

The  value  of  the  talking  machine  as  an  enter- 
tainer and  educator  on  the  farm  was  strongly 
emphasized  recently  in  an  editorial  in  Pierce's 
Farm  Weeklies,  which  rated  that  modern  instru- 
ment as  one  of  the  chief  factors  in  improving  the 
conditions  of  farm  life  and  detracting  from  its 
isolation.  The  editorial,  which  is  worth  study- 
ing, reads  as  follows: 

"It  seems  to  me  there  is  no  end  nowadays  to 
the  commendable  plans  to  improve  country  life 
conditions.  We  are  adding  modern  comforts 
and  conveniences  to  our  farm  homes;  we  are 
beautifying  our  rural  schools  and  churches;  we 
are  bringing  town  and  country  closer  together 
in  a  diversity  of  ways  and  removing  the  isolation 
that  once  characterized  life  on  the  farm.  Let 
me  call  your  attention  to  one  of  the  things 
which  is  playing  an  important  part  in  this  praise- 
worthy work,  bringing  cheer  and  pleasure  to 
young  and  old. 

'We  have  one  of  the  standard  makes  of  talk- 
ing machines  in  our  home,  and  nothing  gives  us 
all — young  and  old — greater  pleasure.  Our  as- 
sortment of  records  ranges  from  'Believe  Me,  If 
All  Those  Endearing  Young  Charms,'  from  the 
ever-popular  'Bohemian  Girl,'  and  solos  by  John 
McCormack,  the  gifted  young  Irish  tenor,  to  the 
always  beautiful  Barcarolle  from  'Tales  of  Hoff- 
man' and  the  Intermezzo  from  'Cavalleria  Rusti- 
cana.'  My  musical  education  was  sadly  neglected 
in  my  youth.  I  attended  a  round-log  school- 
house  back  in  Ohio,  and  reading,  writing  and 
arithmetic  were  considered  sufficient  unto  the 
day  and  were  really  about  all  that  it  was  possible 
to  give  us,  so  that  I  am  not  as  well  posted  on 
music  as  are  the  young  folks  of  to-day,  with 
their  splendid  opportunities  both  in  the  school- 
room and  at  frequent  concerts.  I  have  to  thank 
the  talking  machine  (which  I  consider  one  of  the 
most  marvelous  inventions  of  my  time)  for  ac- 
quainting me  with  musical  masterpieces  which 


would  otherwise  be  unfamiliar  to  me.  I  am  not 
quite  as  bad  as  General  Grant,  who  knew  only 
one  tune,  and  that  one  'Hail  to  the  Chief,'  played 
every  time  he  made  his  appearance,  but  before 
we  installed  the  talking  machine  in  our  home  1 
knew  only  a  few  tunes,  now  I  am  being  educated 
and  entertained  at  a  rapid  rate. 

"I  had  an  interesting  experience  out  West  a 
few  years  ago.  Business  called  me  to  a  little 
settlement  twenty-five  miles  across  the  sage- 
brush plains  from  a  railroad  station.  We  made 
the  trip  by  stage,  spending  the  night  at  a  typical 
frontier  'hotel,'  a  two-story  frame  building,  right 
on  the  bank  of  one  of  the  brawling  mountain 
streams  which  irrigate  that  country.  The  next 
morning,  before  sunrise,  a  young  rancher 
reached  the  hotel,  having  traveled  fifty  miles  on 
foot  and  horseback  (coming  down  the  moun- 
tain-side on  snowshoes)  in  order  to  catch  the 
stage  back  to  the  railway,  where  he  was  to  re- 
ceive a  shipment  of  new  records  for  his  talking 
machine.  He  had  packed  the  machine  up  the 
long,  step  trail  and  was  spending  his  winter 
nights  in  the  company  of  the  best  operas  and  the 


best  singers  of  the  whole  world.  That  talking 
machine  was  keeping  him  in  touch  with  civiliza- 
tion and  culture,  it  was  whiling  away  the  long 
winter  nights  and  giving  him  an  enjoyment 
otherwise  impossible  to  him. 

"My  friends,  there  is  not  one  of  us  who  can- 
not enjoy  the  same  privilege,  thanks  to  these 
talking  machines.  With  music  in  our  homes 
and  our  schools  we  are  almost  certain  to  have 
our  lives  refined  and  sweetened  so  that  we  will 
confront  the  future  with  brighter,  cheerier  hearts 
and  find  greater  good  in  everything  that  comes 
our  way." 


Incorporation  papers  for  the  Pueblo  Phono- 
graph Co.,  of  Denver,  have  been  filed  with  the 
Secretary  of  State.  The  incorporators  are  C.  A., 
A.  J.  and  Gertrude  Reynolds;  the  capitalization 
of  the  concern  being  $25,000. 


The  Eastern  Steel  Co.  has  been  awarded  a  con- 
tract for  500  tons  of  steel  for  the  new  building  to 
be  erected  at  the  Victor  Talking  Machine  Co.'s 
plant  in  Camden,  N.  J. 


"Music  for  Everybody" 

Operaphone 
Records 

The  only  popular  priced  records  on  the  market. 

Retail  at  35  cents. 

Are  8  inches  in  diameter. 

Are  double  sided. 

Play  only  with  a  tapering  or  Operatone  steel 
needle. 

Have  more  music  than  the  10  inch  records  of 
other  makes. 

These  records  are  made  by  what  is  known  as 
the  "Vertical"  or  "Up-down"  cut,  and  are 
especially  designed  to  be  played  on  vertical 
cut  record  playing  machines. 

Play  on  all  lateral  cut  record  machines  with  a 
small  attachment  required  to  change  posi- 
tion of  reproducer;  attachments  are  simple 
to  use  and  inexpensive. 

Our  catalogue  is  up  to  date;  has  72  numbers, 
144  different  selections. 

Twelve  new  numbers,  24  selections,  are  added 
each  month. 

The  records  are  of  unusual  quality  ;  and  merit 
attention  from  a  musical  and  artistic  stand- 
point. 

The  songs  are  by  popular  and  well-known  artists.  • 
The  records  are  the  product  of  our  own  laboratory 
and  factory.   Dealers :  Write  for  full  partic- 
ulars and  catalogue  and  latest  list. 

Operaphone  Manufacturing  Corporation 

Office:  Fifth  Avenue   Building,  Madison  Square,  New  York 


The  Talking  Machine  World,  April  IS,  IQl6. 


r>>j 


Q5fw  ACHIEVEMENT 

(   ~T~\OSSESSING  the  superb  tonal  beauty  which  won  the 
l^J  Highest  Rating  at  the  Panama-Pacific  Exposition, 
J        being  handsome  in  appearance,  playing  all  disc 
records  with  marvelously  flexible  sound  control,  the 
instrument  which  today  is  the  world's  phonographic  master- 
piece—the instrument  which  is  nearest  to  perfection— 
this,  the  instrument  you  want,  is  the 

There  are  nine  unrivalled  models  at  the  following  prices: 
$35,$50,$75,  $  1 00,  $1  35,  $  I  50,  $225,  $300  and  $  1 .000. 

Send  for  catalog 

SONORA  PHONOGRAPH  CORPORATION 

George  E  Brightson.  President. 

Demonstration  Salons: 5% Ave.  at  55 r- St..  &  50  Broadiday 
Genera/  O/fices  and  Sales  Rooms:  57  ReadeSt.  NetOySrk. 
Representatives  throughout  tfie  country 


Invincible 

in  Oak  or  Mahogany  f300 - 
m  Grcassiam  Walnut  $50 -extra 


THE    TALKING    MACHINE  WORLD 


27 


PARDEE-ELLENBERGERjCO/S  TWENTIETH  ANNIVERSARY 

Founding  of  Widely  Known  New  Haven  and  Boston   Establishments    Celebrated    by    Dinner  at 
the  Hotel  Taft,  Followed  by  Interesting  "Shop  Talk" 


March,  1916,  marked  the  twentieth  anniversary 
of  the  establishment  of  the  Pardee-Ellenberger 
Co.,  Inc.,  Boston,  Mass.,  and  New  Haven,  Conn., 
and  this  event  was 
celebrated  at  New 
Haven  when  the  ex- 
ecutive sales  force 
attended  the  dinner  at 
the  Hotel  Taft. 

The  entire  staff 
from  Boston  and 
New  Haven  attended 
and  the  whole  alfair 
was  a  tremendous 
success.  After  the 
dinner  a  little  "shop 
talk"  was  held,  during 
which  W.  O.  Pardee, 
president  and  treas- 
urer of  this  organiza- 
tion, reviewed  the  his- 
tory of  the  company. 

F.  H.  Silliman,  man- 
ager   of    the  Boston 
headquar  ters,  ex- 
pressed his  views  re- 
garding the  future  aspect  of  the  phonograph 
industry.    Other  speakers  followed  with  extem- 
poraneous   chats.     Several    musical  selections 
were  also  rendered.    The  concluding  event  of 
this  celebration  was  a  burlesque  sales  sketch  by 
two    of    the    salesmen,    one    impersonating  a 
woman  buyer. 

Steps  in  the  location  of  this  house  are  as  fol- 
lows: 

March,  1896   34  Center  street 


January,  1898   155  Orange  street 

April,  1906    96  State  street 

August,  1911... 66  Batterymarch  street.  Boston 


Officers  and  Wholesale  Sales  Staff  of  the  Pardee-Ellenberger  Co. 

Seated,  Left  to  Eight:    H.  L.  Ellenberger,  W.  O.   Pardee.  F.  H.   Silliman.  Standing, 
Left  to  Right:  F.  T.  Keeney,  G.  R.  Coner,  L.  H.  Ripley  and  F.  S.  Boyd. 

June,  1914   26  Oliver  street,  Boston 

November,  1915  Edison  Shop.  New  Haven 

The  following  members  of  the  staff  chrono- 
logically speaking,  attended:  W.  O.  Pardee, 
1896;  H.  Li.  Ellenberger,  1896;  F.  T.  Keeney, 
1896;  W.  H.  Ballou.  1898;  John  Butts,  1899;  F. 
H.  Silliman,  1902;  E.  P.  Compton,  1908;  G.  R. 
Coner,  1911;  L.  H.  Ripley,  1913;  F.  S.  Boyd, 
1914;  W.  W.  Longfellow,  1915;  G.  L.  Burwell, 
1915;  E.  B.  Hine,  1915. 


VICTROLA  AIDS  CHILD'S  TALENT 

San  Mateo,  Cal.,  April  1. — F.  E.  Baskette,  pres- 
ident of  the  Baskette  Drug  Co.,  which,  as  usual 
with  the  modern  drug  company,  handle  a  num- 
ber of  important  side  lines,  including  the  Victor 


Lena  Baskette 


talking  machine,  is  the  proud  father  of  a  future 
Anna  Pavlowa.  Little  Lena  Baskette  is  only 
eight  years  old,  has  won  wonderful  success  as  a 
classic  dancer  and  is  declared  to  have  developed 
all  her  latent  talents  on  her  own  initiative  and 
by  the  aid  of  the  music  of  a  Victrola. 

The  best  evidence  of  the  child's  success  is 
found  in  the  fact  that  she  is  in  possession  of  a 
six-year  contract  with  the  Universal  Co.,  the 
famous  motion  picture  producers,  although  the 
average  contract  made  with  mature  artists  is 
limited  to  one  or  two  years.  The  contract  was 
signed  after  Carl  Laemmle,  president  of  the  Uni- 
versal Co.,  had  witnessed  Miss  Baskette's  sketch 
performance.  The  company,  while  the  young 
dancer  is  in  its  employ,  will  also  provide  for  her 
education,  which  will  include  special  instruction 
in  the  languages,  dancing  and  music. 


Mr.  Baskette  is  naturally  enthusiastic  over  the 
manner  in  which  the  Victrola  has  benefited  his 
little  daughter  and  the  excellent  effect  it  has 
upon  children.  He  has  placed  a  number  of  those 
instruments  in  homes  in  this  section. 


NEW  TALKING  MACHINE  DEPARTMENT 

Camden  Furniture  Dealer  Secures  Aeolian  and 
Columbia  Lines 

Camden,  N.  J.,  April  10. — Howard  J.  Dudley, 
furniture  dealer  on  1125  Broadway,  has  added 
a  talking  machine  department  to  his  store,  where 
he  will  handle  the  Aeolian- Vocalion,  for  which 
he  has  secured  the  exclusive  agency  here,  and 
also  the  Columbia  Grafonola  line  of  machines 
and  records.  Demonstration  booths  have  been 
installed  on  the  main  floor.  Harry  B.  Crawford, 
special  Aeolian  representative,  spent  a  few  days 
at  the  store  following  the  opening  of  the  talking 
machine  department,  demonstrating  the  Aeolian- 
Vocalion. 

CALVEARD  LEAVES  KRAUSGILL  CO. 

Louisville,  Ky.,  April  10. — Charles  S.  Cal- 
veard,  former  manager  of  the  Victrola  depart- 
ment of  the  Krausgill  Piano  Co.,  recently  be- 
came associated  with  the  sales  force  of  L'Har- 
monie  Compagnie,  at  562  South  Fourth  avenue. 
This  concern  is  the  only  exclusive  Victor  estab- 
lishment in  the  State,  and  carries  a  very  com- 
plete line  of  Victrolas,  over  ten  thousand  num- 
bers appearing  in  its  stock  of  Victor  records. 

A.  H.  BATES  APPOINTED  MANAGER 

A.  H.  Bates,  who  has  been  the  factory  repre- 
sentative of  the  Victor  Talking  Machine  Co.  in 
local  territory  for  more  than  two  years,  has  been 
appointed  manager  and  buyer  of  the  Victor  de- 
partment in  the  John  Wanamaker  store,  Phila- 
delphia, Pa.  Mr.  Bates  is  thoroughly  familiar 
with  every  division  of  Victor  merchandising,  and 
is  ideally  equipped  to  achieve  single  success  in 
his  new  post. 

JOE  WELCH  TO  RECORD  FOR  PATHE 

The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  closed  arrangements  whereby  Joe  .  Welch, 
the  popular  comedian,  will  make  a  number  of 
records  for  the  Pathe  library.  Mr.  Welch  will 
record  exclusively  for  the  Pathe  Co. 


mm 


Immediate  Delivery 

VICTROLA  16's 

MAHOGANY  AND  ENGLISH  BROWN 


X 


\   VICTROLA  16's  eu^c  / 

I  IN  MAHOGANY  ONLY  , 


HpELEPHONE  or  TELEGRAPH  your 
order  to  us  at  oncers  our  stock  is  limited. 
This  offer  is  restricted  to  our  regular 
dealers  first,  and  any  surplus  is  offered  to 
other  Victor  dealers  within  75  miles  of 
New  York. 


Victor  Distributors 
Exclusively 


569  Fifth  Ave. 

New  York 


28 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  New  York  City  And  Vicinity 


Local  trade  the  past  month  in  talking-machine 
circles  has  been  very  satisfactory,  the  dealers 
as  a  whole  reporting  the  best  March  in  the  his- 
tory of  the  local  business.  The  establishment  of 
new  sales  records  has  been  so  common  the  past 
few  months  that  the  dealers  almost  expect  that 
each  month  will  prove  a  record  breaker  as  com- 
pared to  corresponding  months  in  previous 
years. 

The  demand  for  talking  machines  and  rec- 
ords is  phenomenal  and  as  the  available  supply 
cannot  by  any  means  cope  with  the  demand 
there  is  every  indication  that  1916  will  prove 
to  be  a  pacemaker  for  succeeding  Years.  All 
factors  of  the  trade  are  working  indefatigably 
to  keep  the  talking  machine  business  on  the 
high  plane  it  well  deserves,  and  it  is  gratifying 
to  know  that  notwithstanding-  the  handicaps 
which  have  been  caused  by  stock  shortage  the 


individual  dealer  in  practically  every  instance 
is  conducting  his  business  along  high-class  lines. 
Machine  Shortage  Continues 

There  has  been  no  startling  development  in 
the  local  trade  the  past  month.  The  stock 
shortage  continues,  although  in  certain  types  of 
machines  there  has  been  a  distinct  improvement 
in  this  respect.  This  is  balanced,  however,  by  a 
shortage  in  other  types.  The  record  situation  is 
very  pleasing,  as  the  factories  have  practically 
caught  up  with  the  record  demand,  and  there  is 
very  little  complaint  to  be  heard  from  the  trade 
in  this  direction. 

The  newspapers  are  being  liberally  patronized 
by  the  local  trade,  and  the  character  of  this 
copy  is  in  keeping  with  the  prestige  and  dignity 
of  the  talking  machine  industry.  The  "nothing- 
down-and-thirty-days'-trial"  style  of  copy  is  rap- 
idly being  eliminated  and  a  persual  of  the  ad- 


TO=DAY 


ntock 
Library 


couots 
with  its 


It  is  your  re 

The  Victor  Record 
wooderful  array 
greatest  strength. 


Your  record  stock  therefore,  should 
have  your  best  thought  and  comi= 
stant  attention 

Upoo  your  ability  to  supply  from 
stock  the  records  yomr  customers 
may  want  to  hear,  depends  the  meas= 
ure  of  your  success» 

We  have  studied  this  matter. 


Let  ut 


Co  BRUNO  &  SON,  inc. 

ESTABLISHED  1834 
VICTOR.  DISTRIBUTORS  TO  THE  DEALER  ONLY 

:j=353  FOURTH  AVE.  NEW  YORK 

WE  DO  NOT  RETAIL 


vertising  pages  of  the  leading  newspapers  shows 
an  inclination  on  the  part  of  the  great  majority 
of  talking  machine  advertisers  to  feature  the 
higher  priced  machines  along  logical  and  profit- 
able lines. 

Anent  Victor  Advertising 

H.  C.  Brown,  advertising  manager  of  the  Vic- 
tor Talking  Machine  Co.,  was  the  guest  of  honor 
last  month  at  the  regular  monthly  dinner  of  the 
sales  staff  of  Landay  Bros.,  New  York,  Victor 
distributors.  Mr.  Brown  delivered  one  of  his 
usual  forceful  and  intensely  interesting  ad- 
dresses, the  keynote  of  his  address  being  the 
present  and  future  prospects  of  the  Victrola. 
Mr.  Brown  commented  briefly  upon  the  -policy 
and  ideals  which  direct  the  destinies  of  the 
Victor  Company's  advertising,  and  paid  a  tribute 
to  the  aggressiveness  of  Landay  Bros.,  which 
is  evidenced  in  the  splendid  advertising  they  use 
in  the  daily  newspapers.  Mr.  Brown  pointed 
out  to  the  assembled  salesmen  that  their  work 
was  being  made  far  easier  because  of  the  will- 
ingness of  their  house  to  materially  assist  them 
in  developing  and  creating  new  business. 

Landay  Bros,  have  just  inaugurated  a  mam- 
moth poster  campaign  which  is  attracting  the 
attention  of  the  local  advertising  fraternity. 
Large  posters  are  being  used  in  Manhattan, 
Brooklyn  and  the  Bronx,  the  aim  being  to 
feature  these  posters  in  the  leading  residential 
sections  of  the  Greater  City.  Landay  Bros,  also 
achieved  considerable  publicity  in  the  parade 
of  floats  and  trucks  which  was  part  of  the  cele- 
bration in  Harlem  last  week.  The  Landay  truck 
with  the  Victrola  doors  was  a  prominent  feature 
in  this  parade  and  was  the  recipient  of  enthu- 
siastic applause  along  the  entire  route. 

March  a  Record-Breaker 

"March  was  the  biggest  month  in  the  history 
of  this  establishment,"  said  R.  F.  Bolton,  district 
manager  of  the  Columbia  Graphopohne  Co., 
New  York,  in  a  chat  with  The  World.  "Our 
sales  totals  were  well  in  advance  of  last  Decem- 
ber, our  previous  high-water  month,  and  as 
March  usually  falls  far  behind  December's 
figures,  we  are  naturally  more  than  pleased  with 
the  showing  made  last  month.  Columbia  dealers 
must  evidently  be  closing  a  healthy,  substantial 
business,  as  they  are  pressing  us  for  immediate 
delivery  of  their  orders,  and  emphasizing  that 
they  need  the  machines  and  records  for  their 
current  sales.  It  is  safe  to  say,  judging  from  all 
indications,  that  1916  will  be  a  wonderful  year 
for  the  talking  machine  business.  Our  record 
business  has  been  especially  good  the  past  four 
weeks,  showing  a  higher  percentage  in  the  sales 
totals  last  month  than  ever  before.  The  demand 
for  the  new  Columbia  Electric  is  steadily  in- 
creasing, and  the  revised  prices  have  created  a 
new  field  for  our  dealers  to  develop." 

Triples  Business  in  First  Quarter 

Referring  to  the  general  activities  in  the  Edi- 
son Diamond  Disc  phonograph  line,  Geo.  L. 
Babson,  manager  of  the  Phonograph  Corpora- 
tion of  Manhattan,  wholesale  distributor  for  the 
Edison  Diamond  Disc  products  in  this  territory 
and  which  also  conducts  the  Edison  Shop,  said: 
"Our  wholesale  division  closed  a  very  satisfac- 
tory March,  and  our  business  for  the  first  quar- 
ter of  this  year  was  triple  that  of  our  sales 
during  the  corresponding  period  last  year.  Our 
dealers  report  an  ever  increasing  demand  for 
the  Edison  Diamond  Disc  phonographs  and  rec- 
ords, and  the  models  retailing  from  $150  upward 
seem  to  be  the  most  favored. 

"We  have  just  been  advised  by  the  factory 
heads  of  Thos.  A.  Edison",  Inc.,  that  certain 
material  improvements  and  changes  in  the  manu- 
facture of  Diamond  Disc  records  will  be  ready 
for  announcement  in  the  very  near  future,  and 
we  understand  that  the  new  records  embodying 
these  changes  will  be  in  our  hands  within  a 
few  weeks.  Phonograph  and  record  shipments 
from  the  factory  have  been  very  satisfactory,  and 
(Continued  on  page  30.) 


THE    TALKING    MACHINE  WORLD 


29 


30 


THE    TALKING    MACHINE  WORLD 


TRADE  IN  NEW  YORK  AND  VICINITY 

{Continued  from  page  28) 

the  situation  as  a  whole  gives  us  good  reason 
to  believe  that  the  Edison  Diamond  Disc  line 
is  growing  in  popularity  by  leaps  and  bounds. 
Rejoins  Wholesale  Staff 
John  Y.  Shepard,  formerly  manager  of  the 
Victor  department  of  Wm.  Knabe  &  Co.,  New 

York,  has  rejoined 
the  sales  staff  of  the 
G.  T.  Williams  Co., 
Brooklyn,  N  e  w 
York,  Victor  dis- 
tributors. Mr.  Shep- 
ard was  formerly  a 
member  of  the  G.  T. 
Williams  travelling 
staff,  and  his  thor- 
ough knowledge  of 
all  phases  of  the 
Victor  wholesale 
and  retail  business 
will  enable  him  to 
render  valuable  co- 
operation to  the  Vic- 
tor dealers  in  his 
territory,  which  is 
John  Y.  Shepard  an    important  one 

in  the  busy  Metropolitan  district. 

The  Columbia  in  Films 
The  Columbia  department  in  the  store  of  the 
Goldburg  Furniture  &  Carpet  Co.,  One  Hundred 
and  Sixty-third  street  and  Third  avenue.,  New 
York,  was  "filmed"  last  week  as  a  part  of  a  novel 
advertising  scheme  which  this  progressive  house 
in  now  introducing  in  various  sections  of  the 
Bronx.  A  moving  picture  was  taken  of  the 
many  departments  in  the  store  incidental  to  the 
action  of  a  plot  which  included  the  complete 
furnishing  of  a  home  by  a  newly  married  couple. 
Considering  that  no  home  is  complete  without 
a  Grafonola,  the  store  managers  arranged  for 
Lawrence  Fetik,  manager  of  the  Columbia  de- 
partment, to  sell  the  "married  couple"  a  Grafo- 
nola 200  with  a  good-sized  library  of  Columbia 
records.  Among  those  who  witnessed  this  in- 
teresting scene  were  R.  F.  Bolton,  district 
manager,  and  Lester  Leverich,  of  the  Columbia 
advertising  division.  The  reel  is  now  being 
shown  in  many  of  the  leading  Bronx  theatres 
where  it  is  receiving  the  attention  that  is  usually 
accorded  a  drama  or  comedy  subject  and  not 
an  advertising  film.. 

The  Pathe  in  Piano  Stores 
"A  noteworthy  feature  of  our  local  business 
the  past  few  months,"  said  J.  F.  Collins,  sales 
manager  of  the  Pathe  Freres  Phonograph  Co., 
"has  been  the  many  new  accounts  that  we  have 
opened  with  live-wire  and  progressive  piano 
houses.  It  would  seem  from  the  splendid  re- 
ports that  we  have  received  from  our  dealers 
all  along  the  line  that  the  Pathephone  is  admir- 
ably adapted  for  aggressive  exploitation  by 
piano  houses,  large  and  small,  and  the  fact  that 
these  piano  stores  are  featuring  the  Pathe  line 
more  than  ever  before  is  a  substantial  indica- 


A  personally  selected  list  of  recoras  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  play  them  for  you. 


IMHjSSiw 

IIW1KSS3 
inioj[j£2£; 

Hill  n»— r. 
U011  ruhth. 

mutes*! 

64110  r«-« 
G4ISL  KM*. 
UK  » r.*.  i 

ui«;,Th™ 
vm  cm'..., 


|MH!l:::££i;:£S7L'f7  .is 
""iBSTi.  ""SSI  " 

iMi'iKS.T'.S.IS:.'.'"-0-   KS|  ii 

H£&re&=i* "  ast  ■ 


tion  of  the  success  which  they  are  achieving 
with  our  product."  Among  the  local  piano  houses 
which  handle  the  Pathe  Freres  product  in  this 
territory  are  Hardman,  Peck  &  Co.,  Jacob  Doll 
&  Sons,  Weser  Bros.,  Winterroth  Piano  Co.,  O. 
W.  Wuertz  and  several  others.  I  am  pleased 
to  say  that  our  sales  totals  the  past  month  have 
far  exceeded  our  expectations  in  every  way. 
An  Aggressive  Victor  Dealer 

One  of  the  most  progressive  and  up-to-date 
Victor  dealers  in  Brooklyn,  N.  Y.,  is  the  Adams 
Music  Store,  6964  Third  avenue.  Less  than  a 
year  ago  Mr.  Adams  was  located  at  6950  Third 
avenue,  but  his  business  grew  to  such  an  extent 
that  he  was  obliged  to  move  up  the  street  into 
a  much  larger  store.  He  has  spent  considerable 
money  in  installing  sound-proof  booths  and  has 
also  put  in  two  very  large  show  windows.  Mr. 
Adams  is  also  planning  to  occupy  the  entire 
building  (three  stories)  and  only  recently 
erected  an  eighteen-foot  electric  sign  on  the 
front  of  the  building. 

Stevens-Ayres  Bill  Activity 

J.  Newcomb  Blackman,  president  of  the  Black- 
man  Talking  Machine  Co.,  Victor  distributor, 
visited  Washington,  D.  C,  last  week  to  further 
the  interest  of  the  Stevens-Ayres  bill.  Mr. 
Blackman  is  a  member  of  the  committee  of  the 
National  Association  of  Talking  Machine  Job- 
bers, which  is  working  indefatigably  on  behalf 
of  this  bill.  He  conferred  with  Mr.  Whittier, 
secretary  of  the  American  Fair  Trade  League, 
and  also  discussed  the  measure  with  Joseph 
Tumulty,  secretary  to  President  Wilson,  in  ref- 
erence to  getting  the  President's  support.  Mr. 
Blackman  stated  that  he  has  received  word  from 
an  authoritative  source  that  some  action  on  the 
bill  will  be  taken  in  the  near  future  and  that 
the  Interstate  and  Foreign  Commerce  Com- 
mittee which  has  the  bill  in  hand  will  probably 
hold  hearings  on  the  measure  in  a  short  time. 
Talking  machine  men  must  be  on  the  alert 
regarding  this  measure. 

A  Productive  Campaign 

The  Aeolian  Co.  has  continued  its  local 
Aeolian-Vocalion  advertising  campaign  with  un- 
abated vigor  and  force,  and  the  results  of  this 
wonderful  publicity  are  not  only  evidenced  in  the 
excellent  sales  totals  achieved  at  Aeolian  Hall, 
but  also  in  the  fact  that  the  Aeolian-Vocalion  is 
becoming  more  popular  among  music  lovers  and 
musicians  day  by  day.  The  advertising  copy 
used  by  the  Aeolian  Co.  has  won  the  hearty  com- 
mendation of  all  factors  of  the  industry,  and  its 
educational  and  informative  character  has 
served  to  impress  newspaper  readers  with  the 
musical  standing  of  the  modern  phonograph. 
A  New  Columbia  Dealer 

Christman  Sons,  which  recently  opened  very 
attractive  retail  warerooms  at  753  Sixth  avenue, 
New  York,  have  closed  arrangements  to  handle 
the  complete  Columbia  line  of  graphophones  and 
records.  The  company  plans  to  construct  a 
number  of  sound-proof  demonstration  rooms  to 
properly  exploit  the  Columbia  product  and  will 
use  good-sized  advertising  space  to  present  the 


REPAIRS 


All  Makes  of  Talking  Machines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 
25  East  14th  Street  New  York 

TELEPHONE,  STUYVESANT  292 


Columbia  line  to  its  many  prominent  patrons. 
Additional  Record  Facilities 

Alterations  are  being  made  at  the  wholesale 
offices  of  the  Silas  P.  Pearsall  offices,  Victor 
distributors,  whereby  the  company's  record 
stock  capacity  will  be  greatly  increased.  These 
additions  are  made  as  a  result  of  intensive  work 
by  Thos.  F.  Green,  general  manager,  whose 
hobby  is  complete  record  service. 

Makes  Changes  in  Offices 

The  New  York  Talking  Machine  Co.,  New 
York,  Victor  distributor,  has  made  a  number  of 
changes  in  the  layout  and  arrangement  of  its 
general  offices  which  add  considerably  to  the 
attractiveness  of  the  floor,  and  permit  the  execu- 
tive officers  a  greater  degree  of  comfort  and 
convenience.  Partitions  were  erected  between 
the  offices  of  the  executive  staff  and  the  general 
clerical  forces.  Additional  doors  were  con- 
structed, and  there  is  no  noise  or  confusion  to 
interfere  with  the  work  of  General  Manager 
Morey,  Efficiency  Manager  Marbourg  and  their 
assistants. 


OUTLOOK  GOOD  IN  CANADA 


Otis  C.  Dorian,  Assistant  Canadian  Manager  for 
Columbia  Co.,  on  Visit  to  Headquarters  in 
New  York,  Declares  that  Shortage  of  Stock 
Is  the  Chief  Worry  Over  Border 


Otis  C.  Dorian,  assistant  Canadian  manager 
of  the  Columbia  Graphophone  Co.,  with  head- 
quarters in  Toronto,  was  a  visitor  to  New  York 
this  week.  Mr.  Dorian  stated  that  the  business 
outlook  is  most  encouraging  and  that  a  shortage 
of  product  is  the  only  handicap  encountered  by 
the  Canadian  division  of  the  Columbia  Co.,  as 
the  demand  for  Columbia  machines  and  records 
is  far  in  excess  of  the  supply.  The  general  busi- 
ness situation  in  Canada  is  showing  a  marked 
improvement,  although  in  certain  industries 
there  is  a  scarcity  of  help  owing  to  the  desire  of 
the  employes  to  leave  for  the  front.  Recruiting 
officers  are  visiting  the  Columbia  factory  at  fre- 
quent intervals,  and  quite  a  number  of  workers 
in  the  Columbia  plant  have  volunteered  and 
joined  the  English  army. 


The  Ansonia  Furniture  Co.,  of  Ansonia,  Conn., 
has  secured  the  agency  for  the  Reginaphone  in 
that  section. 


CROFT 


Bee 


Do  You  Know  That  Record  Delivery  Envelopes 
Are  Cheaper  Than  Wrapping  Paper  and  String? 


SAMPLES  AND  PRICES  ON  APPLICATION 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalog  Supplement  Envelopes 


Perfection  Record  Holders 

Long  Cabinets 

Needles 

Peerless  Locking  Plates 


CLEMENT  BEECR0FT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


The  Talking  Machine  World.  Afrit  15,  1916 


VEECO    VEECO    VEECO    VEECO    VEECO    VEECO  VEECO 


DEAL 


SPECIAL 
ANNOUNCEMENT 

Has  it  ever  occurred  to  you  what  it  would  mean  in  profits,  were  you  able  to 
offer  your  list  of  talking  machine  owners  an  article  that  would  increase  the  pleasure 
and  efficiency  of  their  machines  100%  ;  an  article  that  you  would  be  proud  to  rep- 
resent, and  had  the  same  implicit  faith  in,  that  you  had  in  the  talking  machine 
you  sold  them,  and  which  has  won  for  you  their  good-will,  thereby  helping  you  to 
build  the  firm  foundation  of  your  present  business? 

You  cannot  only  increase  the  profits  on  your  past,  but  also  on  your  present 
and  future  sales,  and  convert  your  owners'  list  into  a  big  tangible  asset  by  repre- 
senting and  handling 


VE 


What  is  Veeco  ? 

It  is  the  first  and  only  practical  and  complete  electric  device  for  talking 
machines.  A  glance  at  the  accompanying  illustrations  and  a  survey  of  a  few  of  its 
many  advantages  enumerated  below  will  convince. 

It  is  a  complete  electric  power  plant  in  itself,  eliminating  the  spring  motor 
entirely ;  not  the  customary  unsatisfactory  attachment. 


Price  complete,  $35>QQ 


NO  MORE  WINDING  NO  BROKEN  SPRINGS 

Installation  takes  five  minutes  Operating  cost  J  of  a  cent  per  hour 

Made  for  any  current  from  6  to  250  volts  Runs  on  A.  C.  or  D.  C.  without  resistance 

No  running  down  in  the  middle  of  selection 
No  discordant  music  due  to  uneven  spring  tension 
Just  clear,  clean-cut  enjoyment,  that's  all 

PRESS  THE  BUTTON 

and 

WRITE  AT  ONCE  TO 

VICTOR  ELECTRICAL  EQUIPMENT  COMPANY 

248  BOYLSTON  STREET,  BOSTON,  MASS. 


ENDORSED  and  SOLD  BY  EDISON  ELECTRIC  ILLUMINATING  CO.  OF  BOSTON 


THE    TALKING    MACHINE  WORLD 


30^ 


VICTROLAS  AID  IN  TEACHING  PENMANSHIP  IN  THE  PUBLIC  SCHOOLS. 


The  use  of  the  Victor  talking  machine  in  the 
public  schools  of  the  country  has  become  wide- 
spread, its  versatility  rendering  it  exceedingly 
adaptable  to  almost  every  branch  of  study  pur- 
sued by  the  pupils.  One  of  the  somewhat  un- 
usual uses  to  which  the  Victrola  has  been  put  in 
the  Hawthorne  School,  Spokane,  Wash.,  is  that 
of  aiding  the  pupils  to  learn  to  write  legibly  and 
speedily,  the  children  endeavoring  to  make  the 
outlines  of  the  letters  while  keeping  time  to  the 


music  of  the  Victrola.  Frank  P.  Arnold,  super- 
visor of  writing  in  the  public  schools  of  Spokane, 
is  the  author  of  the  following  article  which  ap- 
peared in  the  Spokane  Review  recently: 

"Do  you  remember  these  words  of  the  old- 
time  schoolmaster:  'Sit  up  straight,  children. 
Open  your  copy  books  to  page  four.  Try  to  get 
a  perfect  copy.  Try  to  get  one  that  looks  just 
like  the  copy.'  The  writer  remembers  his  own 
experiences.     He  traveled  this  writing  path  for 


School  Children  Learning  to  Write,  Aided  by  Victor  Music. 


years,  and  went  from  the  public  schools  unable 
to  write  an  easy,  rapid,  legible  hand.  And  such 
an  experience  was  the  fate  of  the  majority  who 
went  to  school  thirty  years  ago.  Only  the  few 
acquired  the  essentials  of  good  writing  which 
are  summed  up  in  the  following  definition :  'The 
essentials  of  good  writing  are  legibility,  rapidity, 
ease  and  endurance.' 

"Modern  writing  instruction  is  different  from  the 
old  methods.    A  visitor  steps  into  a  primary  room 

in  one  of  the  Spokane 
schools  some  morn- 
ing. He  sees  what  to 
him  is  a  strange  sight. 
Possibly  a  Victrola  is 
being  used  and  the 
children  are  writing  to 
music.  Twenty  or  thir- 
ty little  tots  are  at  the 
board  and  as  the  Vic- 
trola plays  'Pop  Goes 
the  Weasel,'  or  some 
other  familiar  selec- 
tion which  permits 
quick  time,  these  chil- 
dren make  large  ovals, 
keeping  almost  per- 
fect time.  They  are 
taught  speed  and  form 
and  they  enjoy  it,  too." 

This  indorsement  of 
the  Victrola,  coming 
from  this  well-known 
authority  on  modern 
class-room  methods, 
demonstrates  the  high 
place  which  the  Victrola 
has  won  for  itself  in 
the  estimation  of  the 
leading  teachers  and 
educators  of  the  day. 


THE  PATHE  LINE  IN  BUFFALO 

A.  Victor  &  Co.  Featuring  the  Pathephone 
Strongly  in  Advertising  and  Demonstrations 
and  Are  Creating  Many  New  Dealers 


Buffalo,  N.  Y.,  April  8.— A.  Victor  &  Co., 
Main  and  Genesee  streets,  who  recently  became 
distributers  for  the  products  of  the  Pathe  Freres 
Phonograph  Co.  are  closing  a  very  gratifying 
business  with  this  well-known  line.  The  com- 
pany is  spending  considerable  money  in  adver- 
tising the  Pathephone  and  Pathe  discs'  in  the 
local  newspapers  and  states  that  it  demonstrated 


the  machine  to  more  than  3,000  people  during 
March. 

The  wholesale  department  has  closed  con- 
tracts with  many  dealers  in  this  territory  who 
are  are  benefiting  from  the  company's  general 
advertising  campaign.  Full  page  advertisements 
devoted  exclusively  to  the  Pathe  line  have  ap- 
peared over  the  company's  signature  in  the 
News,  Courier  and  Times  of  this  city,  in  addition 
to  the  use  of  quite  some  space  in  the  company's 
regular  advertising.  A.  Victor  &  Co.  state  that 
they  aim  to  make  the  Pathephone  a  familiar 
name  to  every  music  lover  in  their  territory, 
which  is  an  extensive  one. 


TRANSMITTED  OVER  FIFTY  MILES 

The  Boston  (Mass.)  Record  recently  published 
a  photograph  showing  a  wireless  telephone  ap- 
paratus which  had  been  installed  by  Louis  M. 
Stevens,  of  Brookline,  by  which  music  from  a 
talking  machine  can  be  transmitted  over  a  radius 
of  fifty  miles. 


Signor  Giuseppe  Creatore  and  his  famous  band 
have  just  recently  been  added  to  the  galaxy  of 
Edison  diamond  disc  artists.  Creatore  is  one  of 
the  most  interesting  personalities  before  the 
musical  world  to-day. 


Not  How  Many,  But  How  WELL! 

^  This  organization  aims  to  serve  Victor  Dealers  in  a  spirit  of  co-operation 
and  assistance  which  will  develop  their  business  and  increase  their  profits. 
We  do  not  aim  to  secure  more  business  than  we  can  adequately  handle, 
but,  on  the  contrary,  the 

G.  T.  WILLIAMS  SERVICE 

is  a  real  service  which  assures  our  clients  receiving  a  full  measure  of 
individual  attention  and  consideration. 

Our  increased  facilities  will  permit  of  our  handling  a  number  of  additional 
accounts  at  this  time,  although  we  do  not  attempt  to  sacrifice  quality  of 
service  for  quantity.  We  try  to  make  every  one  of  our  clients  realize  that 
each  member  of  this  organization  is  ready  and  willing  to  help  him  solve  his 
problems.    May  we  not  serve  you  ? 

G.  T.  Williams, Co.    "SEMKSS!?""    217  Duf field  Street,  Brooklyn,  N.  Y. 


30/; 


THE   TALKING   MACHINE  WORLD 


Real  Profits 


The 


SAVOY 


Line 


of  machines  includes  models 
retailing  at  $10,  $25  and  $65. 
All  are  equipped  to  play  all 
makes  of  records.  Cabinets 
are  highest  grade  finish,  and 
are  made  complete  in  our 
own  plant. 


Style  65  shown,  retails  at  $65, 
mahogany.  Size  on  casters,  48 
inches  high,  22  inches  wide  and 
23  inches  deep.  Double  spring, 
worm  gear  motor,  12  inch  turn- 
table. 


Write  for  attractive 
dealer  proposition 


Nanes  Art  Furniture  Co. 

Grand  Street  and  East  River 

NEW  YORK 


INSIDE  INCIDENTS  IN  THE  RECORDING  LABORATORIES 


Some  of  the  Factors,  Amusing  and  Annoying,  That  Enter  into  the  Making  of  Records,  and 
with  Which  Neither  the  Dealer  Nor  His  Customer  Is  Familiar — "The  Old  Guard"  Still  at 
Work — Ambitious  Truck  Driving  Tenors  and  Busy  Suffragettes  Get  Real  Action 


To  the  dealer  or  his  customer  who  sits  quietly 
in  the  store  or  in  the  music  room  and  listens 
critically  to  the  latest  product  of  the  recording 
laboratory  there  does  not  come  frequently  a  full 
appreciation  of  what  that  particular  record  rep- 
resents, the  amount  of  effort  put  into  its  mak- 
ing. The  talking  machine  owner  does  not  stop 
to  consider  that  the  making  of  that  one  record 
required  perhaps  a  dozen  trials  and  that  into  its 
final  perfection  went  the  most  exact  science  and 
diplomacy,  skill  and  patience  to  the  highest  de- 
gree. 

The  World  representative  dropped  into  the  re- 
cording sanctum  of  one  of  the  big  companies 
the  other  day  and  struck  a  rare  moment.  The 
old  stand-bys  were  making  a  quartet.  Billy 
Murray,  Bill  Hooley,  Steve  Porter  and  Bill  Red- 
mond were  singing  a  new  song  entitled  "Where 
Did  Robinson  Crusoe  Go  with  Friday  on 
Saturday  Night?"  recently  featured  by  Al  Jolson 
at  the  New  York  Winter  Garden.  They  sounded 
O.  K.  to  the  reporter;  but  at  the  conclusion  of 
the  selection  he  was  shown  into  the  testing-room 
where  each  record  has  a  trial  immediately  after 
it  is  sung,  and  here  some  of  the  difficulties  which 
beset  the  path  of  the  producer  were  revealed 
to  him. 

"That  wild-man  talk  is  wrong,"  said  the  chief 
critic.   "Try  it  with  your  voice  lower,  Ed." 


"I  tried  it  that  way,  and  I  sounded  like  a  dog- 
fight," Ed  objected.  Ed  was  doing  the  incidental 
South  Sea  Islander  jargon  between  the  verse  and 
chorus,  to  ukulele  accompaniment. 

"Well,  something  is  wrong.  Suppose  you  do 
this:  suppose  you  imagine  you  are  the  king  of 
the  natives,  making  a  speech  to  your  followers 
— sort  of  a  political  speech — and  you  work  up  to 
a  climax  where  you  demand,  'Am  I  right?'  and 
they  come  in  strong  with  'Sure  you're  right,  and 
we're  with  you!'  You  need  have  more  swing  in 
that  cannibal  speech,  that's  all." 

They  did  it  again.  The  cannibal  king  got  his 
speech  into  great  shape;  but  one  of  the  veterans 
slipped  immediately  after  it,  and  the  king  had 
all  his  trouble  for  nothing. 

"Had  we  better  make  it  a  solo?"  some  one 
suggested. 

"No.    Try  it  again." 

The  director  explained:  "We  are  not  bothered 
this  way  with  every  song.  Sometimes  a  couple 
of  trials  are  enough.  But  the  veterans  were  on 
this  time  at  that;  so  that  you  can  never  tell.  As  a 
matter  of  fact,  though,  the  better  constructed  the 
song — the  better  the  words  and  music  fit  to- 
gether— the  easier  our  job  is.  The  native  stuff 
and  one  or  two  other  spots  threw  them  out 
there,  but  we  have  it  now." 

Veterans  is  the  word.    The  name  of  Billy 


Murray  has  a  very  familiar  sound.  Likewise  the 
two  other  Bills,  Hooley  and  Redmond,  and 
Steve  Porter.  And  here  the  question  presents 
itself:  If  these  champion  popular  recorders  went 
over  a  quartet  several  times,  even  after  prac- 
tising it,  is  it  any  wonder  that  hundreds  of 
otherwise  capable,  even  famous  singers  fail  to 
please  the  critics  of  the  record  laboratory?  They 
come  in  by  dozens — people  of  all  shapes  and 
sizes  and  from  all  walks  of  life,  to  try  their  tal- 
ents and  to  perpetuate  themselves  on  the  discs 
that  circulate  all  over  the  world.  In  some  of  the 
laboratories  all  applicants  are  given  a  trial,  for 
it  is  always  possible  that  the  great  genius  may 
turn  up.  But  few,  very  few,  are  successful.  Few 
are  the  volunteer  records  made — and  sold. 

Recently  a  truck  driver  stepped  into  one  of 
the  studios,  fired  with  the  desire  to  sing  for 
posterity,  "Gee,  I  Wish  I  Had  a  Girl,"  as  con- 
ceived and  rendered  by  himself.  He  had  his 
chance.  Long  training  had  accustomed  the  re- 
ception committee  to  endure  anything,  and  not 
a  face  cracked.  But  the  ordeal  was  almost  too 
much.  The  man  was  musically  deluded.  Song 
was  not  his  metier. 

On  another  occasion  there  entered  a  brisk, 
business-like  but  over-confident  woman  who  had 
a  plan  whereby  she  hoped  to  circulate  propa- 
ganda in  the  form  of  records  made  by  herself 
for  the  good  of  some  cause  or  other.  Her  "line" 
wasn't  so  bad,  but  she  made  a  fatal  mistake.  She 
ended  up  as  follows:  "So  you  see,  it  would  be  a 
splendid  plan  for  the  cause  and  also  fine  adver- 
tising for  you.  I  would  do  all  the  recording 
myself,  and,  of  course,  if  I  were  successful,  as 
I  am  sure  I  should  be,  I  would  expect  you  to 
take  me  onto  the  regular  staff."  The  lady  is  still 
a  volunteer. 

The  real  difficulty  of  recording  for  the  merci- 
less disc  has  been  brought  home  not  only  to 
the  aspiring  amateur,  but  to  many  professional 
performers.  Confident  stage  stars  find  that  sing- 
ing for  reproduction  on  a  scientific  machine  is 
an  art  distinct  from  that  of  the  footlights.  Billy 
Murray  explained  this: 

"In  singing  for  reproduction  we  have  learned 
a  number  of  tricks  and  facts  unknown  to  the 
theatrical  performer.  We  have  been  taught, 
for  instance,  to  round  out  our  vowel  sounds.  If 
we  didn't  do  that,  the  reproduction  would  be 
flat  and  unsatisfactory.  Many  stage  singers  get 
into  the  way  of  cutting  off  their  vowels,  and 
they  can  get  away  with  it.  Their  audience  is  less 
critical  because  it  isn't  listening  in  the  quiet  of 
a  small  room,  where  every  small  slip  is  appar- 
ent. We  are  taught  to  keep  perfect  time,  and 
there  again  the  professionals  of  the  stage  are 
puzzled.  They  are  not  always  held  strictly  to 
the  minute  as  we  are.  In  singing  for  the  re- 
corder you  can't  play  with  rests  and  pauses  to 
suit  your  own  musical  tastes.  The  selections  have 
been  timed  to  fill  a  certain  period,  and  any  devia- 
tion throws  things  out.  Sometimes  actors  and 
actresses  come  into  the  studio  on  their  way  to 
keep  an  appointment  somewhere  else,  and  are 
amazed  when  they  have  to  spend  two  or  three 
hours  making  a  single  record.  Even  at  that,  the 
record  is  often  discarded  as  imperfect.  That  is 
one  good  reason  why  you  miss  some  of  the  well- 
known  stage  artists  from  the  talking  machine 
lists." 

Along  the  same  lines  were  Bill  Hooley's  remi- 
niscences of  the  days  when  the  "old  guard'  used 
to  sing  "anywhere  from  thirty  to  sixty  rounds" 
of  "Down  Went  Maginty,"  or  "The  Shade  of  the 
Old  Apple  Tree."  Hooley,  by  the  way,  is  a  gen- 
tleman of  a  distinguished  presence  which  accords 
well  with  his  famous  bass  voice.  Mr.  Hooley 
recalled  that  he  and  Steve  Porter  began  making 
records  way  back  in  the  infancy  of  the  talking 
machine,  in  the  year  1898.  Steve  had  nothing  in 
particular  to  offer  in  the  way  of  wisdom  gained 
through  experience,  but  his  genial  countenance 
radiated  the  good  spirit  he  has  been  putting  into 
his  records  all  these  years. 

"It  seems  strange  sometimes,"  said  Billy  Mur- 
ray, "that  with  thousands  of  people  ambitious  to 
sing  for  the  records,  and  few  of  them  being  re- 
fused a  trial,  we  of  the  old  guard  go  right  on 
doing  most  of  the  songs.    But  it  is  a  matter  of 


Do  you  need  capital  to  increase  your  business? 

We  will  pay  you  cash  for  accept- 
able installment  contracts  on 
Talking  Machines  and  Pianos. 

WRITE  FOR  DETAILS 

HAMILTON  INVESTMENT  CO.,  ^^c^TSl31- 


THE    TALKING    MACHINE  WORLD 


31 


knowledge  and  practise  as  well  as  of  ability. 
We  have  learned  the  game.  Others  are  getting 
on  to  it,  though.  Take  for  instance,  our  young 
friend  Van  Brunt,  here." 

Our  friend  Walter  Van  Brunt,  one  of  the  not 
too  numerous  youths  who  have  succeeded  in 
making  popular  records,  is  twenty-three  years 
old;  but  he  has  been  singing  for  one  talking  ma- 
chine or  another  since  the  more  or  less  tender 
age  of  sixteen,  when  he  started  in  with  the  Co- 
lumbia Co.  Previous  to  that  he  was  a  choir 
boy  soloist  at  St.  Mark's,  New  York.  Now  he 
has  a  manager  and  a  marvelous  collection  of 
letters  from  sentimental  women,  young,  middle- 
aged  and  old,  thanking  him  for  singing  as  sweet- 
ly as  he  does.  One  recent  note  went  so  far  as 
to  term  his  songs  "spiritual  caresses." 

"It  would  be  interesting  to  trace  these  letters," 
said  Van  Brunt.  "They  must  come  principally 
from  people  who  are  slightly  unbalanced." 

The  Edison  Co.  signed  him  up  exclusively 
two  years  ago.  He  is  a  good  type  of  the  enter- 
prising as  well  as  talented  young  singers  who 
are  making  records  for  the  big  producing  com- 
panies to-day — making  records  and  money  for 
the  companies,  for  the  companies'  representative 
dealers,  and  incidentally  for  themselves. 

But  while  the  so-called  popular  records  are 
important,  and  while  they  sell  fast  and  widely, 
of  course  the  operatic  numbers,  concert  numbers 
and  instrumental  music  of  the  better  class  are 
demanding  more  space  in  the  newspapers  every 
day,  and  more  attention  in  the  recording  rooms. 
With  the  four  or  five  biggest  companies  com- 
manding the  services  and  producing  the  best 
singing  of  practically  all  the  grand  opera  stars, 
violinists,  'cellists,  pianists  and  dramatic  recita- 
tive luminaries,  the  public  is  taking  a  more  and 
more  active  interest  in  the  "big  stuff."  The  re- 
production is  demanding  the  attention  of  the 
most  expert  of  those  who  have  studied  the  talk- 
ing machine.  And  there  are  some  surprisingly 
keen,  musically  letter-perfect  gentlemen  among 
those  who  are  supervising  the  big  studios.  They 
know  all  the  operas,  German,  French,  Italian, 
Spanish.  They  are  students  and  poets  and  prac- 
tical men  combined.  Let  one  of  them  speak  for 
the  brotherhood: 

"You  would  be  very  much  surprised  to  know 
how  often  we  find  that  a  singer  known  to  fame 
has  been  singing  phrases  or  individual  notes  in- 
correctly. It  is  our  business,  of  course,  to  get 
everything  absolutely  right.  Well,  when  after 
almost  a  mathematical  study  of  a  composer's 
score  we  point  out  to  a  big  singer  some  slight 
deviation,  he  can't  believe  that  he  has  been 
wrong.  Sometimes  he  is  indignant;  but  we  have 
always  made  sure  of  ourselves  before  venturing 
a  criticism,  so  we  are  always  certain  of  our 
point.  It  is  the  easiest  thing  in  the  world  for 
singers  to  make  small  mistakes  in  the  long  opera 
scores,  or  even  in  selections  written  for  the 
concert  hall;  and,  of  course,  ninety-nine  people 
out  of  a  hundred  would  fail  to  detect  such  er- 
rors; but  we  must  be  ready  for  the  hundredth. 
We  try  to  be  artists  and  scientists  at  the  same 
time.  In  short,  we  put  our  best  efforts  into  pro- 
ducing everything  with  the  greatest  possible 
accuracy — with  exactness.  That  is  the  supreme 
test  and  the  only  real  reason  or  excuse  for  talk- 
ing machines — exactness." 

"But  how  about  the  well-known  temperament 
of  the  artist — the  artistic  temperament  that  is 
supposed  to  reign  supreme  among  our  greatest 
musicians?  Doesn't  that  interfere  with  your 
work?" 

"Not  to  any  extent  nowadays.  I'm  afraid  the 
recording  laboratory  is  a  poor  place  for  tempera- 
ment. We  demand  too  much.  We  are  prepared 
to  find  errors  and  to  eliminate  them.  And  we 
have  little  trouble  with  the  artists.  They  are 
coming  to  realize  that  record-making  is  both  an 
art  and  a  science.  Diplomacy  is  sometimes 
necessary,  but  so  it  is  in  any  other  undertaking 
that  amounts  to  anything.  And  when  they  under- 
stand that  we  are  interested  only  in  making  the 
best  possible,  the  most  faithful  records,  of  what 
they  sing  or  play,  the  artists  themselves  become 
enthusiastic  for  perfection.  Imperfect  records, 
if  they  could  go  out  to  the  public,  would  cer- 


tainly do  no  good  and  would  work  harm  in  every 
way  that  I  can  think  of.  The  records  are  gen- 
erally better  to-day  than  they  were  a  few  years 
ago;  better  than  last  year.  We  go  ahead,  or  at 
least  we  try  to  go  ahead.  When  you  come  to 
think  of  it,  progress  in  producing  such  a  thing  as 
the  talking  machine  record  is  well  worth  while. 
Nobody  knows  how  long  after  we  are  dead  the 
generations  to  come  may  be  judging  this  age  by 
what  is  contained  on  the  talking  machine  records 
it  has  left  behind  it." 


A  VISITOR  FROM  VANCOUVER 

A.  J.  Dorland,  president  of  Dorland's  Music 
House,  Vancouver,  Wash.,  was  a  visitor  this 
week  at  the  executive  offices  of  the  Columbia 
Co.  Mr.  Dorland  handles  the  Columbia  line  in 
his  territory,  and  is  most  enthusiastic  regarding 
the  success  which  he  has  achieved  with  these 
products.  He  commented  especially  upon  the 
popularity  of  the  new  record  ejector  model 
which  is  winning  the  approval  of  patrons  all  over 
the  country. 


EDISON  PHONOGRAPH  FOR  THEATRE 

Diamond  Disc  Machine  Installed  in  William 
Penn  Theatre,  Pittsburgh,  to  Supply  Music 
for  Photo  Drama — Factory  Expert  in  Charge 


Pittsburgh,  Pa.,  April  11. — An  Edison  Diamond 
Disc  phonograph  was  installed  this  week  in  the 
William  Penn  Theatre,  Northside,  Pittsburgh,  one 
of  the  largest  and  most  exclusive  motion  picture 
theatres  in  the  city,  to  be  tried  out  in  the  pre- 
senting of  photo  dramas.  The  instrument  was 
shipped  direct  from  the  Edison  laboratories  and  is 
in  charge  of  an  expert  from  the  factory.  The  rec- 
ords as  played  are  appropriate  to  the  action  of  each 
play  as  it  progresses.  A  large  pipe  organ,  which 
regularly  furnishes  the  music,  will  also  be  used.  At 
the  end  of  each  feature  picture,  vocal  records  sung 
by  stars  appearing  at  local  theatres  during  the 
week  are  played.  The  use  of  the  phonograph  in 
this  manner  in  connection  with  the  motion  picture 
is  unique  in  this  city  and  the  result  of  the  try- 
out  is  awaited  with  interest  by  managers  and  pat- 
rons alike. 


Edison  Quality 

Requires 

Salter  Cabinets 


A  record  cabinet  that  is  worthy  of  the  hand- 
some Style  100-A  Edison  machine  is  the 
Salter  No.  100  Cabinet.  Designed  especially 
for  it  and  finished  to  match,  it  has  furnished 
complete  satisfaction  to  Edison  dealers  in  all 
parts  of  the  country  and  has  helped  to  make 
many  sales.  It  is  quickly  and  easily  fastened 
to  the  shelf  of  the  machine  by  4  screws. 
Thirty-two  Felt-Lined  compartments  with  in- 
dex system  afford  ideal  protection  and  filing 
facilities.    Finished  in  any  color. 


SALTER  No.  100-Cabinet  on  Shelf 

WE  ALSO  MAKE  Salter  No.  150 
Inner-Rack  which  is  placed  in  the  inte- 
rior of  the  No.  150-A  Edison.  Easily 
fitted  in  and  affords  Felt-Lined  compart- 
ments for  32  records. 

WE  HAVE,  IN  ADDITION,  an  ideal 
"overflow"  or  storage  cabinet  that  is 
suited  to  requirements  of  Edison  dealers. 
This  is  our  Style  120.  Holds  130  Edison 
records  in  Felt-Lined  compartments. 

SUITABLE  FOR  ALL  MACHINES 
of  non-cabinet  design  is  our  No.  750 
Cabinet.  Following  Colonial  lines  and 
finished  in  all  colors,  it  has  been  from 
its  introduction  a  prime  favorite.  Felt- 
Lined  compartments  hold  90  and  wood 
racks  150  records. 

CATALOGS  explain  all  of  these 
styles  in  detail  and  give  dimensions. 
Send  for  one.    Now ! 


SALTER  CABINET  No.  750 


Salter  Manufacturing  Company 

337-39  N.  Oakley  Blvd.      John  F.  Mortensen,  President  CHICAGO 


32 


THE    TALKING    MACHINE  WORLD 


An  Simulation 

3Eo  Spenb  a  bap  or  ttoo  tottfr  us'  for  tfjc  purpose 
of  going  into  tfje  Various  Problems  anb 
ConbitionS  tfjat  confront  pou  eacfj  bap  in  tfje 
conduct  of  pour  Victor  business: 

UnalpSiS  of  pour  Profit&==S>tocfe===S>ales 

SntereSt  proposition 

Installment  tEerms 

J&etail  Crebits 

Sealers'  Ixecorb  Epsteins 

Jftecorb  SJpprobal  Proposition 

i^ales  ^rijemeS  aub  Pusiuess^promptmg 
Sbeas 

ftfotor  aub  S>ounb  J3ox  ftcpairs- 
2lbjustments  ^ftort  cuts 

3  goob  manp  of  our  Dealers  fjabe  founb  s'uci) 
a  bistt  most  profitable  pott  toill  too.  |)ou  trull 
go  bacft  tuitb  manp  baluable  fbeas. 

Urt  us  Unoiu  a  feb)  baps  before  coming— toe'U 
be  reabp  for  pott. 

(Uliirayn  ©alktng  iMarijto  (Ea 

IStrfnr  Jfetnluttnni 

12  N.  fHirhtiiait  Am\ 


THE    TALKING    MACHINE  WORLD 


33 


From  Our  Chicago  Headquarters 


P.  VAN  HARLINGEN,  Manager 
HENRY  S.  KINGWILL,  Associate 


World  Office 
Consumers'  Bldg.,  220  South  State  St.,  Chicago 
Telephone:  Wabash  5774 


Chicago,  April  12. — Middle  western  jobbers 
and  dealers  are  continuing  to  have  trouble  in 
securing  machine  deliveries  and  are  beginning  to 
wonder  whether  or  not  conditions  in  the  matter 
of  supply  are  going  to  be  much  improved  over 
last  year.  This  shortness  in  receipts  is  especially 
felt  in  that  class  of  machines  which  retail  around 
$100,  and  dealers  in  all  lines  agree  that  there 
has  been  a  decided  predilection  recently  upon 
the  part  of  the  public  for  machines  of  this  de- 
scription. According  to  one  big  dealer,  the 
fancy  of  the  public  for  fumed  and  golden  oak 
finishes,  which  has  been  prevalent  the  past  sixty 
days,  has  shifted  back  to  mahogany  and  calls  are 
now  mainly  for  that  color. 

Smaller  machines  are  becoming  more  active 
with  the  jobbers,  due  in  a  great  part  to  the  in- 
tentions of  the  trade  to  go  after  the  summer 
business.  This  is  proven  by  the  larger  city  con- 
cerns and  dealers  in  the  resort  country. 

Among  the  newer  manufacturers  there  has 
been  a  severe  and  ever  increasing  shortage  of 
parts,  mainly  motors.  This  shortage  is  due  to 
the  inability  to  secure  wire  for  springs,  and  to 
date  there  appears  to  be  but  comparatively  little 
hope  that  this  condition  is  to  be  very  quickly 
remedied.  One  of  the  largest  manufacturers  of 
spring  steel  in  the  country  has  two  large  mills 
working  to  capacity  and  other  spring  manufac- 
turers are  equally  pressed.  The  supply  is  far 
from  equalling  the  demand  and  there  are  some 
who  say  that  prices  are  going  to  go  up  even 
more  within  the  next  four  or  five  months. 

The  call  for  records  is  now  mainly  for  the 
standard  numbers.  For  instance,  Melba's  record 
of  "Annie  Laurie"  has  been  a  tremendous  seller. 
The  call  for  feature  records,  such  as  the  saxo- 

■IIIIIIIIIIIIIIIIII 


phone  and  marimba  records,  has  been  running  into 
big  numbers.  There  has  been  a  reduction  in 
dance  records,  but  one  dealer  explains  this  by 
saying  that  dance  numbers  recently  have  not 
been  as  good  as  their  predecessors.  Calls  for 
operatic  numbers  have  also  been  rather  light 
comparatively  speaking. 

State  Street  Pathe  Shop  Opened 

The  State  Street  Pathe  Shops,  that  remarkable 
enterprise  which  has  seized  upon  one  of  Chi- 
cago's finest  loop  corners  with  the  intention  of 
bringing  the  Pathephone  as  close  to  the  Chicago 
public  as  can  possibly  be  done,  has  been  opened 
after  weeks  of  preparation  and,  although  the 
shop  is  far  from  completion  when  details  are 
considered,  there  has  been  a  volume  of  business 
done  that  bids  fair  to  bear  out  Manager  Harry 
K.  O'Neill's  faith  in  doing  business  from  a  loca- 
tion that  reaches  every  one.  A  rental  of  $25,000 
a  year  for  thirty-seven  feet  of  frontage  at  the 
corner  of  Monroe  and  State  streets  is  a  record- 
breaker  for  the  talking  machine  trade  of  Chi- 
cago— that  is — for  stores  that  are  exclusively 
talking  machine  shops,  and  the  experiment  is 
being  watched  by  the  entire  local  trade.  In 
fact,  dealers  of  all  kinds  have  been  visitors. 

The  store  is  planned  in  a  color  scheme  of 
blue,  black  and  gray.  Ceilings  and  side  walls 
are  also  worked  out  in  black  and  white.  On  the 
main  floor  there  is  a  general  reception  and  dis- 
play room.  Immediately  to  the  right  and  left 
of  a  centre  aisle  are  four  handsome  demonstra- 
tion rooms  and  back  from  these  are  the  record 
rooms,  offices,  etc.  On  the  mezzanine  floor  a 
concert  room  that  will  seat  seventy  people  is 
being  completed  and  on  this  floor  there  is  also 
a  demonstration  •  room  that  is  devoted,  to  the 
l!!!ll!llllinil!!lilllllllll!!!l!llll^ 


very    highest    grade    of   machines  exclusively. 

The  whole  effect  is  a  most  pleasing  one  and 
many  dealers  who  are  planning  to  remodel  or 
enlarge  their  places  of  business  are  adopting 
many  ideas  from  it. 

H.  L.  Woodward  Shifts 

H.  L.  Woodward,  the  prominent  traveler  for 
Chase  &  West,  Des  Moines,  la.,  has  just  been 
annexed  to  the  forces  of  the  Chicago  Talking 
Machine  Co.  Mr.  Woodward  has  had  a  wide 
experience  in  the  talking  machine  business.  He 
started  out  with  the  Victor  Co.  at  Camden,  cov- 
ering what  is  known  as  the  western  Pennsyl- 
vania territory  and  the  State  of  Wisconsin. 
After  two  and  a  half  years'  connection  with 
the  factory,  Mr.  Woodward  went  with  Chase  & 
West. 

During  the  six  years  Mr.  Woodward  spent 
with  this  Western  Victor  jobbing  house,  he 
created  a  large  series  of  successful  dealers  on 
account  of  his  unique  methods  of  service  to  the 
dealers.  This  service  involved  much  in  the  way 
of  installing  efficiency  systems,  simplifying 
shipping  methods  and  dignifying  advertising  ap- 
peals. In  his  new  role  with  the  Chicago  Talk- 
ing Machine  Co.,  Mr.  Woodward  will  benefit 
by  this  constructive  work  already  done,  as  he  is 
to  travel  the  Iowa  territory  and  part  of  Illi- 
nois. 

Geo.  P.  Cheatle  Leaves  Town 

Geo.  P.  Cheatle  has  just  started  on  a  one 
month  leave  of  absence  from  the  Chicago  Talk- 
ing Machine  Co.  He  will  spend  the  month  at 
Springfield,  111.,  with  his  father  and  brother, 
who  have  just  bought  out  the  Bernard  Music 
Shop,  of  that  city,  and  who  will  run  it  as  an 
exclusive  Victor  house. 

Novel  Service  Feature 
The  latest  innovation  conceived  by  the  Chi- 

(Continued  on  page  35) 

llllllllllllllllinilllllllllllllllllli 


LYON  &  HEALY'S  OWN  POLISH 

Z   O  L 

Admirably  adapted  for  polishing  and 
cleaning  Talking  Machines  and  other 
high-grade  woodwork.  The  polish  that 
does  the  work  and  leaves  no  sticky 
greasy  effects. 


or  a 


Zol  is  put  up  in  three  sizes 

No 


45  T — 4-ounce  bottle,  packed  two  dozen  in  a  case. 
Net  Wholesale  -  -  -  $  1 .00  per  dozen 
Retail  20c.  per  bottle 


N 


46  T — 8-ounce  bottle,  packed  one  dozen  in  a  case. 
Net  Wholesale     -       -  $2.00  per  dozen 

Retail  -  -         35c.  per  bottle 

No.  48  T — Half-gallon  bottle,  packed  two  bottles  in  a  case. 
Net  Wholesale  -  -  -  $1.90  per  gallon 
Retail  -  -       $1.75  per  bottle 

Dealers  should  carry  it  constantly  in  stock 

We  use  Zol  in  all  our  own 
repair  shops 


CHICAGO 

iiiiiiiiiiiiiiiiiiiiiiiiii 


34  THE    TALKING    MACHINE  WORLD 


Service  is  what  enables  you  to  increase  your  profits  and 
meet  all  competition. 

Every  dealer  is  in  a  position  to  meet  your  prices,  but  when 
you  are  a  L.  &  H.  dealer  you  are  in  a  position  to  give  your 
customers  Service  that  cannot  be  equalled  elsewhere. 

Right  now  is  the  time  to  let  us  show  you  how  our  trained 
force  enables  us  to  fill  your  record  orders  the  same  day 
they  are  received. 

Victor  Records.  Our  enormous  stock  enables  us  to  fill 
record  orders  from  95%  to  98%  complete. 

It  is  to  your  advantage  to  place  your  orders  with  the 
Distributor  who  can  give  you  service  that  enables  you 
to  meet  all  competition. 

Call  on  us  at  any  time  to  prove  that  Lyon  &  Hcaly  Serv- 
ice is  O.K.  and  its  equal  cannot  be  obtained  elsewhere. 

Efficiency  and  promptness  in  filling  your  orders,  from  a 
complete  stock,  are  the  conditions  on  which  we  solicit 
your  Victor  business. 


Chicago 

Largest  Victor  Distributors 


THE    TALKING    MACHINE  WORLD 


35 


FROM   OUR   CHICAGO   HEADQUARTERS— (Continued  from  page  33) 


cago  Talking  Machine  Co.  is  a  service  boost 
to  help  the  dealers  in  their  sales  of  Victor  No. 
18s.  This  innovation  is  in  the  form  of  a  repro- 
duced long-hand  letter  which  the  Chicago  Talk- 
ing Machine  Co.  has  recently  received  from 
Fritz  Kreisler.  the  renowned  violinist.  The 
letter  is  printed  in  sepia  on  a  yellow  stock,  and 
needless  to  say,  is  an  enthusiastic  endorsement 
by  Mr.  Kreisler,  of  the  Victor  No.  18,  which 
he  has  recently  purchased. 

The  reverse  side  includes  some  facts  about 
the  Victor  No.  18  and  also  a  picture  of  Mr. 
Kreisler.  The  Chicago  Talking  Machine  Co. 
is  supplying  the  dealers  at  a  nominal  cost  with 
large  quantities  of  these  letter  cards,  with  the 
dealers'  imprint  thereon,  in  order  that  the  deal- 
ers may  use  them  to  mail  out  to  prospective 
talking  machine  buyers. 

In  addition  to  the  Kreisler  letter  and  the 
radium  flash  Victor  sign  which  is  meeting  with 
such  an  enthusiastic  reception,  the  Chicago 
Talking  Machine  Co.  is  putting  out  for  the 
dealers'  use  a  neatly  printed  record  sheet  which 
is  topped  by  some  truly  "snappy  pose"  pictures 
from  "So  Long  Letty."  The  list  itself  includes 
selections  from  the  popular  productions,  "So 
Long  Letty,"  "Very  Good  Eddie,"  "Stop,  Look 
and  Listen,"  "Princess  Pat,"  and  "Hip,  Hip, 
Hooray." 

Popular  Victor  Records 

The  Victor  records  which  are  now  running 
strong  are:  "The  Marimba  March,"  with  "The 
Columbia  Waltz"  on  the  reverse  side,  "So  Long 
Letty"  with  "Here  Comes  Tootsi"  on  the  re- 
verse side,  "Memories"  with  "One  Fleeting 
Hour"  on  the  reverse  side,  "Beautiful  Isle  of 
Somewhere,"  by  John  McCormack;  "Steierland," 
by  Alma  Gluck  and  Paul  Reimers,  and  "Prete- 
moiton  aide,"  from  the  Queen  of  Sheba,  sung 
by  Caruso. 

Columbia  Aids  Jag  Cure 

E.  P.  Lewis,  Columbia  dealer  at  Dwight,  111., 
has  just  sold  a  $225  electric  Columbia  Grafo- 
nola  to  the  Keely  Institute  at  that  city.  Dwight 


is  the  headquarters  of  the  famous  Keely  gold 
cure  for  inebriacy  and  although  there  are 
branches  in  many  other  cities,  people  come  from 
all  over  the  country  to  Dwight  to  take  the  cure. 
Much  has  been  said  of  music,  both  as  a  pre- 
ventative and  remedial  agent,  and  as  alcoholism 
is  now  considered  more  of  a  disease  than  a  folly, 
there  is  no  reason  why  the  patients  should  not 
be  aided  in  their  flight  to  the  shores  of  Therapa, 
by  the  healing  strains  eminating  from  the  Co- 
lumbia Grafonola.  Mr.  Lewis  is  naturally  high- 
ly pleased  with  his  sale,  which  he  made  under 
strong  competitive  conditions. 

New   Columbia  Dealers 

The  Chicago  office  of  the  Columbia  Grafo- 
nola Co.  has  established  the  following  new  deal- 
ers during  the  past  fortnight:  Singer  Furniture 
Co.,  512  North  avenue,  Chicago;  F.  B.  Shaffer, 
Oneida,  111.;  A.  Leath  &  Co.,  Rockford,  111.; 
E.  L.  Fischer,  Readsville,  Wis.;  E.  G.  Furnholz, 
Harvard,  111.,  and  Starr  Furniture  Co.,  7123-25 
South  Chicago  avenue,  Chicago;  Joseph  C. 
Smith,  Michigan  City,  Mich.;  Laurium  Music 
Shop,  Laurium,  Mich.;  L.  S.  Childs,  Winnetka, 
III;  Standt  &  Bagge„  St.  Charles,  111.;  Rein- 
neker  Drug  Co.,  Wilmette,  111.,  and  the  Peoples' 
Outfitting  Co.,  Battle  Creek,  Mich. 

R.  J.  Winters,  Chicago  loop  representative 
for  the  Columbia  Co.,  spoke  to  a  World  repre- 
sentative of  a  very  active  Columbia  trade  in  the 
loop,  which  includes  a  400  per  cent,  increase  in 
the  record  business.  Mr.  Winters  announced  the 
K.  &  K.  Gift  Shop  as  a  new  Columbia  loop 
dealer.  He  also  said  he  finds  the  new  satin 
finish  brown  mahogany  machines  are  particu- 
larly popular  on  account  of  the  general  style 
tendency  to  favor  deep  brown  furnitured  rooms. 
Hinge  People  to  Incorporate 

The  Chicago  Hinge  Cover  Support  &  Balance 
Co.  continues  to  meet  with  a  success  that  is 
characterized  by  its  absence  of  even  a  single 
turn  down.  Indeed  the  steady  growth  of  the 
company's  business  has  induced  its  backers  to 
incorporate    for    $25,000,    which  incorporation 


will  take  place  before  the  end  of  the  month. 
Columbia  Conditions 

The  "largest  March  ever"  has  just  passed  into 
history  for  the  Chicago  representatives  of  the 
Columbia  Graphophone  Co.  Mr.  Baer  reported 
a  200  per  cent,  retail  increase  as  a  specific  il- 
lustration. Shipments,  he  said,  have  been  sat- 
isfactory with  the  larger  instruments,  although 
the  medium-priced  instruments  are  being  de- 
layed by  the  prevailing  lack  of  freight  service. 

H.  A.  Yerkes,  who  has  recently  assumed  the 
new  role  of  district  manager  for  the  Chicago 
branch  of  the  Columbia  Co.,  is  taking  a  ten-day 
trip  through  the  West,  in  which  he  will  include 
Denver  and  Salt  Lake  City. 

Popular  Columbia  Records 

The  Columbia  records  which  the  public  at 
this  time  seem  to  favor  are  "Under  the  Stars," 
with  "Hello  Hawaii,  How  Are  You?"  on  the 
reverse  side;  "When  You're  Down  in  Louis- 
ville," with  "Come  Where  My  Love  is  Dream- 
ing," on  the  reverse  side;  "Someday  I'll  Wander 
Back  Again,"  with  "Will  You  Love  Me  When 
I'm  Old,"  on  the  reverse  side;  "Massa's  In  de 
Cold,  Cold  Ground,"  with  "Darling  Nellie  Gray" 
on  the  reverse  side  ('cello  pieces);  the  Easter 
selections,  "The  Palms,"  with  "The  Resurrec- 
tion" on  the  reverse  side,  and  "It  Was  in  the 
Time  of  Roses,"  with  "Have  You  Forgotten 
Me,"  on  the  reverse  side. 

The  Columbia  Co.  in  Chicago,  in  order  to 
facilitate  record  selection  on  the  part  of  the 
dealers,  are  mailing  twenty-five  sample  records, 
with  an  order  sheet,  to  each  of  their  Middle 
Western  dealers.  These  sets  of  sample  records 
are  sent  out  one  month  in  advance. 

News  at  Lyon  &  Healy's 

In  accordance  with  the  modern  trend  of  large 
houses,  that  of  Lyon  &  Healy  has  instituted  in 
behalf  of  the  dealers  to  whom  it  jobs,  a  new 
service  department  with  R.  Agnew  in  charge. 
"The  Promotion  Department"  is  the  strict  title 
of  the  new  department  and  its  purpose  is  to 
.  (Continued  on  page  36) 


American  Phonoparts  Cabinets 


ft 


NOW  READY  FOR  DELIVERY 


Dimensions:  42'/2  in.  high,  20%  in.  deep.  i8  in.  wide 


Equipped  with  tone  modifiers  and 
wooden  sound  chambers. 

Highest  Grade  Construction 

Made  of  five -ply  selected  veneer 
stock. 

Finished  in  mahogany,  golden  and 
fumed  oak,  ready  for  you  to  install 
motor  and  tone-arm. 

Our  Cabinets 

ARE  SELLING  LIKE  "HOT  CAKES." 
GIVE  US  A  TRIAL   ORDER  —  YOU 
WILL  "HOLLER  FOR  MORE" 

Electric  Phonograph  Motors 

We  can  furnish  for  quick  delivery  the  best 
electric  motor  made.  Suitable  for  high-grade  phon- 
ographs— equipped  with  1 2  inch  turn-table,  etc. 
Perfect  speed  control,  or  we  will  supply  electrically 
equipped  phonographs  complete.  "  We  have  the 
goods" — first  come,  first  served. 


PRICE 

$2950 

Dimensions:  50  in.  high,  23  in.  deep.  21  in.  wide 


AMERICAN   PHONOPARTS  COMPANY 

212  South  Wabash  Avenue  ::  ::  CHICAGO,  ILL. 


36 


THE    TALKING    MACHINE  WORLD 


THE   COVER  WITHOUT  A  CATCH 


Sectional  View  Showing  How  It  Operates 


A  Little  Home-cooked  Comparison 

From  ancient  history,  we  repeat,  "  It  certainly  is  a  nuisance  —  everylime  the  dear  girl 
plays  a  record  on  her  hornless  talking  machine,  she  must  lift  the  cover  up  and  then 
lower  it  down — because  she  doesn't  like  to  leave  it  open." 

From  Miss  Uptodate,  we  quote,  "  You  know  the  cover  on  this  machine  is  honestly 
fascinating.  Why,  1  just  have  to  tell  the  cover  to  open  and  shut  without  helping  it 
at  all.    It  stays  anywhere  I  want  it  to  without  so  much  as  a  wiggle  or  murmur." 

Of  course,  the  Chicago  Hinged  Cover  Support  and  Balance  is  on  Miss  Uptodate's 
machine,  because  this  remarkable  innovation  eliminates  the  weight  of  the  cover 
when  raising  or  lowering  and  also  balances  at  any  desired  point.  It  cannot  drop 
or  get  out  of  order.  We  are  glad  to  prove  these  statements  by  sending  you  a 
model  or  demonstrating  on  your  own  machine. 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO.,  144  S.  Wabash  Ave.,  CHICAGO 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  35) 


furnish  circulars,  poster  cards  and  other  con- 
structive sales  ideas  for  the  dealer's  benefit. 

The  first  work  of  the  promotion  department 
has  been  along  the  line  of  poster  cards.  The 
four  records  of  the  month  which  "should  be 
the  most  popular,"  have  been  featured  in  the 
up-to-the-minute  poster  style  of  yellow  skies 
and  brilliant  stripes.  This  plan  of  concentrat- 
ing publicity  upon  a  few  records  instead  of 
pushing  monthly  lists  is  to  be  a  permanent  fea- 
ture and  the  dealers  are  being  supplied  with 
neat  frames  to  fit  the  standard  size  which  has 
been  adopted  for  the  poster  cards. 

L.  C.  Schrader,  of  Ishpeming,  Mich.,  and  A.  F. 
Korn,  of  Michigan  City,  Mich.,  are  the  new  Vic- 
tor dealers  announced  by  Lyon  &  Healy. 

Miss  Anna  Wood,  a  popular  and  experienced 
"record  girl"  will  leave  Lyon  &  Healy  within 
the  next  few  weeks  for  matrimonial  reasons. 

The  Victor  stock  was  somewhat  damaged  by 
the  smoke  and  water  of  the  fire  which  sprang 
up  next  to  the  store  of  the  W.  H.  Aton  Piano 
Co.,  -of  Madison,  Wis. 

G.  G.  Campbell  is  the  new  head  of  the  talk- 
ing machine  department  at  Hillman's.  Mr. 
Campbell  is  an  enthusiastic  and  daily  inspector 
of  the  nine  demonstration  booths  which  are  now 
being  constructed  in  Colonial  style  as  the  new 
home  of  Hillman's  talking  machine  department. 
The  Tone  Test  on  Tour 

In  order  to  acquaint  the  people  in  the  vicinity 


of  Chicago  with  the  latest  tonal  achievement 
of  Mr.  Edison,  Miss  Marie  Kaiser  and  Abraham 
Bond  have  been  traveling  Illinois  and  Indiana, 
making  their  concert  appearance  in  conjunction 
with  the  Edison  Diamond  Disc. 

Programs  of  nine  or  ten  selected  numbers 
were  given  in  Moline,  Kewanee,  LaSalle, 
Pontiac,  Hobart,  Gilman,  of  Illinois,  and  Gary 
and  South  Bend,  of  Indiana.  Miss  Kaiser  sings 
several  numbers  such  as  "Long,  Long  Ago,"  by 
Bayly;  "Juliet's  Waltz  Song,"  by  Gounod,  and 
"When  You're  Away,"  by  Victor  Herbert,  in 
unison  with  the  re-creation  of  her  voice  on  the 
Edison  machine.  Mr.  Bond  plays  the  violin  in 
unison  with  such  as  "Meditation  from  Thais," 
and  "Ave  Maria,"  by  Gounod,  with  the  re- 
creation of  these  pieces  as  rendered  by  the  vio- 
lins of  Albert  Spalding  and  Carl  Flesch. 

This  applying  of  the  Edison  "acid  test,"  in 
which  the  real  and  the  reproduced  music  are 
rendered  simultaneously,  is  to  be  further  sup- 
plemented by  Miss  Marie  Rappold,  who  will 
appear  in  a  tone  test  May  4  at  the  North  Shore 
Talking  Machine  Co.'s  concert  hall. 

Stewart  Phonograph  Corp.  Enlarging 

The  Stewart  Phonograph  Corp.  has  been 
obliged,  because  of  the  wonderful  demand  for 
Stewart  phonographs,  to  enlarge  the  factory 
facilities  and  work  is  now  under  way  on  addi- 
tional buildings  at  the  principal  plant  of  the 
company  on  Diversey  Parkway.    Additional  fa- 


DEALERS 

Ask  for  our  new  and  unique  proposition. 
Of  interest  alike  to  new  and  present  dealers. 


Most 
Com- 
plete 


Stock  in 

the 
United 
States 


Promptest  Deliveries         Best  Service         Heartiest  Co-operation 

Address  the 

PATHE  PATHEPHONE  COMPANY 

OF  ILLINOIS 

17  N.  Wabash  Avenue,  CHICAGO 


cilities  have  also  been  installed  at  the  down- 
town factory  of  the  company  at  Wells  street 
and  the  River,  where  Manager  L.  McArthur  is 
making  use  of  every  opportunity  to  bring  the 
output  up  to  the  demand.  The  publicity  that 
attended  the  entrance  of  the  Stewart  Co.  into 
the  field  has  brought  startling  results  and  fur- 
nished food  for  conversation  among  the  ad- 
vertising men  in  all  parts  of  the  country. 
Martin  on  Southern  Trip 

William  F.  Martin,  head  of  the  Sonora  inter- 
ests in  Chicago,  leaves  soon  on  a  trip  through 
the  South  as  a  special  representative  of  the 
Sonora  Phonograph  Corp.  Mr.  Martin  will 
travel  as  far  South  as  New  Orleans  and  then 
work  eastward  on  his  return  trip.  Mr.  Martin 
recently  returned  from  a  trip  to  the  East,  where 
he  succeeded  in  effecting  arrangements  that 
will  facilitate  deliveries  in  this  territory. 

T.  R.  Johnson,  formerly  identified  with  Edi- 
son and  Pathe  interests,  has  been  made  office 
manager  of  the  local  Sonora  headquarters.  Mr. 
Johnson  is  very  enthusiastic  over  business  pros- 
pects and  is  planning  numerous  activities  on 
behalf  of  the  Sonora  line. 

Otto  Heineman,  president  of  the  Otto 
Heineman  Phonograph  Supply  Co.,  of  New 
York  City,  was  in  Chicago  for  a  few  days  re- 
cently, where  he  called  upon  patrons  of  the 
company  and  conferred  with  S.  A.  Ribolla,  local 
representative  of  the  Heineman  Co. 

Geo.  D.  Mitchell  in  New  Position 

George  D.  Mitchell  is  an  addition  to  the 
sales  force  of  the  Chicago  Hinged  Cover 
Support  &  Balance  Co.  Mr.  Mitchell  has  been 
very  successful  in  his  first  month  of  work  and 
has  succeeded  in  equipping  the  lines  of  several 
prominent  manufacturers  with  "the  cover  with- 
out a  catch." 

Playerphone  in  New  Quarters 

The  Playerphone  Talking  Machine  Co.  moved 
last  week  from  the  temporary  quarters  on  the 
sixteenth  floor  to  the  eighth  floor  of  the  Repub- 
lic Building,  where  permanent  quarters  have 
been  fitted  up.  Besides  a  general  reception  and 
showroom,  there  are  two  large  private  demon- 
stration booths,  private  offices  and  clerical  de- 
partment. The  acquisition  of  the  added  facili- 
ties is  already  proving  its  worth  and  the 
unavoidable  delays  that  were  present  during  the 
occupation  of  the  temporary  quarters  have  been 
entirely  eliminated. 


PARTS 

If  you  can't  get  the 
talking  machine  repair  parts 

you  want,  try — 

CHARLES  BRYAN 

25  W.  LAKE  STREET  CHICAGO 

Expert  repairing  for  the  trade  a  specialty 


THE    TALKING    MACHINE  WORLD 


37 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  36) 


President  D.  W.  McKenzie  is  perfecting  his 
wholesale  salesforce  and  Playerphone  travelers 
are  now  working  all  parts  of  the  Middle  West. 
Sydney  De  La  Vars  is  covering  Michigan  and 
Indiana;  George  A.  Cowen  is  in  Minnesota; 
A.  L.  Kugel  is  taking  care  of  Ohio;  L.  E.  Hotch- 
kiss  is  kept  busy  with  Pennsylvania  and  New 
York;  Louis  and  Van  Sickle  are  in  charge  of 
the  work  in  Iowa,  and  G.  E.  Candless  is  show- 
ing the  "Show  Me"  State.  O.  E.  Hutchings  has 
been  appointed  Kansas  City  jobber  and  the 
Oklahoma  Book  Co.  has  been  appointed  Player- 
phone  jobber  of  the  State  of  Oklahoma. 

Some  radical  changes  and  improvements  have 
been  made  in  the  construction  of  the  Player- 
phone,  particularly  in  connection  with  the  tone 
arm  and  sound  chamber.  Changes  have  also 
been  made  in  the  construction  and  design  of  the 
cabinets  and  President  McKenzie  announces  that 
some  attractive  designs  in  Chippendale  and 
William  and  Mary  periods  will  be  brought  out 
in  the  near  future. 

How  the  Chicago  Cubs  Enjoyed  Their  Trip 

When  the  Chicago  Cubs  left  for  their  training 
trip  to  Palm  Beach,  Fla.,  a  few  weeks  ago,  they 
were  followed  with  good  wishes  and  gifts  from 
thousands  of  admiring  "bugs."  Everything  pos- 
sible for  the  comfort  and  convenience  of  the 


Cubs'  Special,  Showing  Victrola's  Place 

ball  tossers  was  done  and  prominent  in  the  re- 
lief work  was  Fred.  A.-  Siemon,  of  the  Rudolph 
Wurlitzer  Co.  Siemon  had  installed  in  the  club 
car  of  the  train  a  Victrola  XVI.  with  an  ample 
supply  of  records,  a  Wurlitzer  automatic  piano 
and  one  of  the  small,  but  big-toned.  Princess 
pianos.  The  Brunswick-Balke-Collander  Co. 
also  had  a  small  pool  table  on  board.  The  hard- 
est-worked of  the  four  was  the  Victrola,  with 
the  other  three  devices  tied  for  second  place. 
It  is  rumored  that  small  ivory  cubes  with  mys- 
terious black  symbols  upon  the  six  faces  there- 
of, were  also  used  on  the  smooth  surface  of  the 
pool  table,  thus  creating  a  new  use  for  said 
table. 

The  three  grinning  billikens  by  the  edge  of 
the  piano  "fans"  will  recognize  as  Pudge  Hen- 
ricks.  Mordecai  Brown  and  Rollie  Zeider. 
Good  Business  for  Edison 

The  Phonograph  Co.  of  Chicago  reports  a 


generous  increase  in  the  extent  of  its  business 
ovar  March  of  last  year.  The  Phonograph  Co. 
is  anticipating  even  greater  prosperity  on  ac- 
count of  the  greater  quantities  and  greater  varie- 
ties of  records  which  are  actually  arriving. 
Name  Plates  in  Demand 
Dealers  throughout  the  Middle  West  are  evi- 
dently paying  more  serious  attention  to  the 
record  business  judging  from  the  reports  re- 
ceived from  name  plate  manufacturers  recent- 
ly. Joseph  Crampton,  Jr.,  director  of  sales  of 
the  Meyercord  Co.,  of  this  city,  said  "There  has 
been  a  remarkable  increase  upon  the  part  of 
dealers  for  transfer,  decalcomania  and  name 
plates.  Dealers  all  seem  to  be  realizing  the 
value  of  having  their  name  upon  the  inside  of 
the  cover,  knowing  that  the  machine  owner 
generally  makes  up  his  mind  to  buy  some  new 
records  while  he  is  actually  putting  some  of 
the  old  ones  on  the  machine.  Another  thing, 
that  people  to-day  are  buying  talking  ma- 
chines in  order  to  keep  up  with  their  neighbor- 
hood, is  having  its  effect,  and  dealers  are  prov- 
ing that  one  owner  can  pass  the  good  work 
along  to  a  prospective  buyer. 

Completes  Musictrola  Line. 
Passow  &  Sons,  makers  of  the  Musictrola. 
have  just  completed  their  line  by  the  addition 
of  four  lower-priced  machines,  retailing  respec- 
tively at  $15,  $25,  $40  and  $50.  The  $15  and  $25 
machines  are  without  covers.  The  $40  and  $50 
machines  have  covers  and  play  both  lateral  cut 
and  hill  and  dale  records.  These  styles,  with  the 
$75,  $100  and  $150  machines,  which  have  been 
on  the  market  for  several  months,  are  all  il- 
lustrated elsewhere  in  this  issue.  Louis  Pas- 
sow,  of  the  firm,  announces  that  they  have  all 
types  of  Musictrolas  coming  through  the  fac- 
tory in  large  quantities  and  are  able  to  make 
prompt  shipments. 

Add  Six  Best  Sellers 
The  heavy  demand  in  the  Edison  records  dur- 
ing the  last  few  weeks  has  fallen  on  the  follow- 
ing records:  "Loading  Up  the  Mandy  Lee,"  and 
"Some  Little  Bug  is  Going  to  Find  You;" 
"Could  the  Dream  of  a  Dreamer  Come  True?" 
and  "Mister  Silver  Moon;"  "Dancing  with  Ma 
Honey"  and  "Twinkle  Waltz;"  "Ballymooney 
and  Biddy  McGee"  and  "I'm  Looking  for  An- 
tone;"  "Where  the  River  Shannon  Flows"  and 
"Trish  Eyes  of  Love,"  and  "Ah  Fors  e  Lui"  with 
"Explanatory  Talk  for  Aria"  on  the  reverse 
side. 

The  six  best  sellers  in  the  Pathe  library  the 
past  few  days  included:  Cavalleria  Rusticana, 
"Intermezzo"  and  "Spring  Song"  (Mendels- 
sohn);   "Hungarian    Rhapsody    No.    2"  Parts 

I  and  2;  "Are  You  From  Dixie?"  and  "Honey 
Bunch;"  "Mon  Bijou"  and  "In  the  Shadows;" 
Carmen,    "Habanera"    and    "Soaring  Flames," 

II  Trovatore;  "You  Go  Your  Way  and  I'll  Go 
Mine"  and  "When  I  Get  Back  to  the 
U.  S.  A." 

New  Orotund  Literature 

The    Combination    Attachment    Co.,    of  624 

(Coiflinued  on  page  38) 


The  "Orotund"   Sound -Box 

Attention!  Talking  Machine  Dealers,  Jobbers  &  Mfrs. 

The  "Orotund"  Sound-Box  improves  the  tone  of  any  talking  machine.  It  positively 
reduces  the  scratching  surface  noise,  as  well  as  eliminates  the  hard,  metallic,  thin,  nasal  tones 
and  produces  mellow,  rich,  smooth  music. 

"Remember !    The  Sound-Box  is  the  heart  of  the  talking  machine !" 

The  "Orotund"  combination  can  be  fitted  to  play  any  make  of  disc  record  on  any  disc 
talking  machine,  producing  superior  results  to  any  other  condition. 
Samples  to  Dealers — No.   1   "Orotund"   for  playing  lateral-cut   records,   nickel  or 

gold  finish   $2.50 

No.  2-V  or  3-C  "Orotund,"  with  jewel  points  and  elbow,  complete  for  playing  hill 

and  dale  cut  records  on  the  high-grade  machines   .  $3.50 

IMPORTANT — Mention  the  make  of  record  and  machine  on  which  you  wish  to  use 
the  outfit. 

Attractive  discounts  in  quantities. 

Combination  Attachment  Co.  ES?  Chicago 


WADE 
FIBRE  NEEDLE 
CUTTERS 

Be  sure  you  get 

The  Wade 


Our  absolute  guarantee  with 
every  Cutter  made 

RETAIL  PRICES : 
No.  1,$1.50;  No.  2,  $2.00 


The  Wade 


Fibre 
Needle 

Cutter  No.  1 


The  blades  in  the  Wade  Cutters  are 
made  from  the  best  tool  steel,  scientifically 
hardened  and  properly  ground.  With  or- 
dinary use  they  should  last  indefinitely 
without  sharpening. 

The  Wade  embodies  the  right  principle 
worked  out  through  long  experience.  It 
is  simple,  durable  and  accurate.  It  trims 
the  needle  at  the  proper  angle  to  get  the 
best  results. 

The  Wade  is  the  most  economical  Cut- 
ter. It  has  a  self-acting  stop,  which  pre- 
vents waste  and  enables  one  to  get  from  12 
to  15  perfect  playing  points  from  one  Fibre 
Needle.  No.  2  has  a  double  action,  making 
it  especially  easy  to  operate  and  affording 
the  most  powerful  cut  of  any  tool  made. 

Our  service  is  unsurpassed,  a  trial  will 
convince  you  that  we  can  please  and 
satisfy  you. 

Write  for  samples  and  discounts  at  once. 


A  Trial  is  all  we  ask 


The  Wade 


Fibre 
Needle 

Cutter  No.  2 


WADE  &  WADE 

3807  LAKE  PARK  AVE. 

CHICAGO,  ILL. 


38 


THE    TALKING    MACHINE  WORLD 


We  are  as  interested  in  the  retail  sales  as  you  are. 
Co-operation  is  the  jewel  point  of  our  sales  policy. 

Write  us.  There  is  nothing  to  lose  and  with  a 
machine  of  proven  quality  like  ours  there  may 
well  be  $  $  $  $  to  gain — and  after  that  some  more 

dy  dv  A  rfj-  A"  A-  rfj-  rfj  ds  rfj  dv  A:  dv  A*  flV"  dj  dj 


Talking  Machine  Co. 


429  S.  WABASH  AVENUE,  CHICAGO 

JOHN  H.  STEINMETZ,  Pres. 


Model  B— $100 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  37) 


South  Michigan  avenue,  this  city,  has  issued  a 
very  attractive  circular  of  the  Orotund  sound 
box,  which  they  manufacture.  It  is  attractive- 
ly illustrated  and  tells  why  and  how  the  Oro- 
tund produces  the  excellent  tonal  results  for 
which  it  has  become  so  well  known. 

Interesting  Visitor  from  Java 

A  very  prominent  visitor  here  recently  was 
L.  Zecha,  who  is  proprietor  of  the  Soekaboe- 
mische  Snelpersdrukkerij,  and  managing  direc- 
tor of  the  "Mataram"  Tea  Planting  Co.  Mr. 
Zecha's  home  is  at  Soekaboemi,  a  few  miles 
from  Batavia,  which  is  the  principal  city  of  Java. 
Mr.  Zecha  was  in  Chicago  during  the  course  of 
a  trip  around  the  world,  and  while  here  looked 
over  the  field  of  musical  instruments.  He  called 
upon  several  of  the  largest  piano  manufacturers 
and  also  examined  various  automatic  instru- 
ments, all  of  which  he  planned  to  import  to  his 
own  country.  The  man  from  far  away  Java 
also  is  keenly  interested  in  various  new  talking- 
machines  produced  in  Chicago.  Mr.  Zecha  said 
that  the  Javanese  insist  upon  very  high-class 
music  and  that  the  motion  picture  theatres  of 
Java  offer  a  first-class  field  for  musical  instru- 
ments of  various  types.  Mr.  Zecha  will  stop 
at  Cincinnati,  where  he  has  a  son  studying  lithog- 
raphy and  other  branches  of  work  at  the  Cin- 
cinnati Technical  Institute. 

Majestic  Phonograph  Co.  Enters  Field 

The  Majestic  Phonograph  Co.  has  been  or- 
ganized and  incorporated  with  a  capital  stock 
of  $100,000  to  manufacture  talking  machines  and 
has  taken  temporary  quarters  on  the  ninth  floor 
of  the  McClurg  Building  at  218  South  Wabash 
avenue.  The  officers  of  the  company  are  B.  B. 
Blood,  president;  J.  R.  Stafford,  secretary,  and 
F.  L.  Tate,  treasurer.  Oscar  J.  Kloer  is  sales 
manager.  The  company  is  planning  at  the  pres- 
ent time  upon  four  styles  of  machines,  all  of 
which  are  operated  exclusively  with  electric  and 
storage  battery  motors.  Jewel  point  needles 
are  also  a  feature.  By  the  first  of  May  the  com- 
pany will  be  in  its  permanent  quarters  on  the 
fourth  floor.  The  sample  instruments,  which 
have  been  placed  on  display,  include  some  novel 
features.  The  tone  chamber  passes  around  both 
sides  of  the  motor;  the  top  of  the  machine  is 
raised  from  one  side  and  a  graduating  device 
is  also  included. 

Must  Specify  Partial  Ownership 

An  inquiry  made  to  "The  Friend  of  the  Peo- 
ple" department  of  the  Chicago  Tribune,  is  of 
interest  to  talking  machine  men.  The  letter  and 
answer  are  as  follows: 

"Chicago,  April  2. — The  insurance  policy  1 
carry  on  my  furniture  has  a  paragraph  stating 
that  the  entire  policy  shall  be  void  if  I  am  not 
the  sole  and  unconditional  owner  of  the  property 
insured.  I  am  buying  a  phonograph  on  a  con- 
tract which  provides  that  it  shall  not  become  my 


property  until  it  is  fully  paid  for.  Does  this 
make  my  entire  insurance  invalid? — M.  A." 

"You  should  have  an  indorsement  on  the  pol- 
icy showing  that  you  are  buying  the  phonograph 
on  such  a  contract.  It  is  true  that  companies 
very  frequently  waive  conditions  of  the  policy, 
but  when  tested  it  has  been  held  that  violation 
of  the  policy  in  regard  to  part  of  the  property 
may  invalidate  the  whole  insurance.  Even  if 
the  company  did  not  claim  the  whole  insurance 
was  void,  it  might  refuse  to  pay  for  damage  to 
the  phonograph  unless  the  facts  in  regard  to 
ownership  were  shown  in  the  policy." 

Highland  Kilts  Aid  Lauder  Sales 

The  talking  machine  department  of  Roth- 
schild's offered  a  novel  concert  and  incidentally 
benefited  its  sales  by  the  offering  of  a  free  con- 
cert of  record  recitals  in  costume.  Manager 
Dvorak  arranged  for  the  service  of  J.  Coates 
Lockhart,  the  tenor  soloist  of  the  Kilties  Band. 
The  program  consisted  of  a  group  of  songs  with 
piano  accompaniment  and  also  accompaniment 
on  the  Victor.  Mr.  Lockhart's  interpretation  of 
the  Lauder  songs  in  combination  with  his  cos- 
tume and  ability  to  sing  the  songs  in  real  High- 
land accent,  interested  a  large  crowd. 


Buys  Rintelman  Needle  Interests 

H.  L.  Harris,  a  prominent  motion  picture  man 
of  Chicago,  has  acquired  the  entire  rights  to  the 
Rintelman  four-point  noiseless  needle  patents 
and  is  organizing  a  company  for  its  distribution. 
"We  have  not  developed  our  plans  completely 
as  yet,"  said  Mr.  Harris,  "but  the  needle  will 
be  marketed  by  the  Supreme  Sales  Co.  and  the 
product  will  be  marketed  under  the  name  of  the 
"Golden-Tone"  needle.  C.  E.  Eckles  will  be 
general  manager  and  he  is  working  out  plans 
for  the  manufacturing  and  distributing  depart- 
ments. We  are  making  a  number  of  improve- 
ments and  intend  to  place  upon  the  market  a 
vastly  superior  article."  The  offices  of  the  com- 
pany will  be  at  207  South  Wabash  avenue. 
Vitanola  Co.  in  New  Quarters 

The  Vitanola  Talking  Machine  Co.  is  now 
located  in  its  new  quarters  on  the  third  floor 
of  the  building  at  210-212  South  Wabash  ave- 
nue. Although  the  new  quarters  take  up  10,000 
square  feet  of  space  they  are  but  temporary 
and  plans  are  being  made  by  the  officers  of  the 
company  for  an  even  greater  expansion  in  the 
near  future,  all  of  this  depending  upon  the  date 
of  completion  of  factory  enlargements.  In  the 
Wabash  avenue  building  there  is  a  large  space 


Sell  ALL  Talking  Machines  in  ONE 


The  Playerphone  meets  every  desire  in  talking 
machines.  It  incorporates  the  final  developments  in 
this  field.  The  Playerphone  combines  the  best  fea- 
tures that  both  dealers  and  customers  look  for. 

The  price  at  which  you  sell  Playerphones  is  the 
most  unusual  feature  of  all.  In  performance  and 
appearance  it  often  equals  and  excels  instruments 
retailing  at  from  one-quarter  to  one-third  more. 

Plays  Every  Disc  Record 

In  the  Playerphone  you  give  your  customers  an 
instrument  that  plays  every  disc  record  distinctly 
and  musically.  And  no  change  of  equipment  is  neces- 
sary to  play  any  of  them.  The  Playerphone  has  a 
sapphire  ball  and  a  diamond  point  for  "hill  and 
dale"  cut  records. 

pJAYERPlIONE 

uThp  Qjhtalttij  Salktun  fHarlfme 

Playerphones  retail  at  from  $60  to  $160.  They 
compare  closely  to  other  instruments  selling  at  from 
$100  to  $250.  Finished  in  mahogany  or  oak  they  are 
the  utmost  in  talking  machine  construction  within 
this  range  of  prices. 

Invest  Less —Make  More 

We  extend  you  liberal  terms  so  that  you  can  sell  for  cash  or  on  time.  You  receive 
your  money  before  paying  us.  Moreover  your  profits  will  amount  to  about  100  per  cent, 
on  your  investment.  You  avoid  tying  up  your  money  in  a  big  stock,  and  at  the  same  time 
make  a  more  liberal  profit  on  each  sale.  Music  dealers  can  add  from  $1,000  to  $5,000  a  year 
to  their  profits  by  selling  Playerphones  alone. 

Full  information  and  prices  by  return  mail. 

THE  PLAYERPHONE  TALKING  MACHINE  CO.,  Republic  BIdg., Chicago 


Mahogany  or  Oak,  price 
$160.  50J4  inches  high,  24 
inches  deep,  22Y2  inches 
wide.  Contains  large  record 
albums. 


THE    TALKING    MACHINE  WORLD 


39 


devoted  to  reception  room  and  display,  the  gen- 
eral offices  and  the  private  offices  of  H.  T. 
Schiff,  S.  S.  Schiff  and  Jeffrey  Schiff  are  to  the 
rear  of  this  in  the  shipping  department. 

Calls  for  Vitanola  goods  continue  to  be  re- 
ceived in  ever-increasing  numbers,  but  despite 
this  work  on  new  styles  has  proceeded  very 
rapidly. 

Personals  and  Visitors. 

C.  L.  Price,  of  the  traveling  forces  of  the 
Victor  Talking  Machine  Co.,  was  a  visitor  to 
Chicago  during  the  month. 

Emil  Thiery,  prominent  in  music  trade  circles 
of  Milwaukee,  was  in  Chicago  this  week.  He 
will  probably  engage  in  the  talking  machine 
business. 

Mr.  and  Mrs.  Arthur  Sweetser,  the  latter  for- 
merly Miss  Ruth  Gregory,  daughter  of  Robert 
B.  Gregory,  president  of  Lyon  &  Healy,  are  the 
proud  parents  of  a  baby  boy. 


PITTSBURGH  JOBBERS  ENTERTAIN 

Have  Local  Dealers  as  Their  Guests  at  Dinnei 
Given  at  the  Fort  Pitt  Hotel — Association 
Elects  New  Officers — Discuss  Approval  Ques- 
tion and  Listen  to  Good  Addresses 


Pittsburgh,  Pa.,  April  11. — The  Talking  Ma- 
chine Dealers'  Association  of  Pittsburgh  held  its 
regular  monthly  meeting  Monday  evening,  April 
10,  which  was  also  the  occasion  of  the  first  ban- 
quet of  the  trade,  given  by  the  local  jobbers  for 
the  retail  dealers.  There  was  a  full  attendance, 
every  house  in  the  city  having  one  representative 
or  more  present.  Covers  were  laid  for  sixty 
in  the  English  Room  of  the  Fort  Pitt  Hotel,  and 
an  elaborate  dinner  preceded  the  business  ses- 
sion. 

Among  other  important  matters- that  came  be- 
fore the  meeting  was  the  election  of  officers  to 
fill  places  left  vacant  by  resignation.  Presi- 
dent French  Nestor,  manager  of  the  W.  F.  Fred- 
erick Piano  Co.,  occupied  the  chair.  All  present 
received  with  much  regret  Mr..  Nestor's  an- 
nouncement that  the  weight  of  other  duties 
compelled  him  to  give  up  the  office  with  which 
he  had  been  honored  during  the  past  year.  Mr. 
Nestor  made  the  principal  address  of  the  eve- 
ning, reviewing  the  accomplishments  of  the  or- 
ganization during  its  one  year  of  existence  and 
forecasting  even  greater  things  for  the  future. 
In  the  election  which  followed,  C.  L.  Hamilton, 
of  the  S.  Hamilton  Co.,  was  named  to  succeed 
Mr.  Nestor  as  president.  He  made  a  brief  but 
very  graceful  speech  in  assuming  the  chair. 
Jacob  Schoenberger,  of  Lechner  &  Schoen- 
berger,  was  elected  treasurer,  succeeding  Mr. 
Hamilton.  A.  R.  Meyer,  of  the  Henry  Co.,  was 
elected  secretary,  succeeding  Norman  Cook, 
formerly  manager  of  the  Boggs  &  Buhl  talking 
machine  department,  who  resigned  upon  leaving 
this  city  recently. 

Seventeen  new  members  were  then  received 
into  the  organization.  The  membership  now 
numbers  forty-five,  including  practically  all  of 
the  talking  machine  dealers  in  Allegheny  Coun- 
ty. A  general  discussion  of  trade  topics  fol- 
lowed, nearly  every  one  present  taking  part. 
The  question  of  cabinet  outfits  was  gone  into 
at  length,  it  being  agreed  that  all  advertising 
of  outfits  be  explicit  and  in  no  wise  misleading 
as  to  value  and  prices.  Another  topic  was  that 
of  sending  out  records  on  approval,  a  large  ma- 
jority favoring  the  absolute  abolishment  of  this 
practice.  It  was  brought  out  that  a  number  of 
large  local  houses  have  already  discontinued  the 
approval  policy.    The  discussions  were  entered 


Phonographs 

$7.50  (Retail)  and  Up 

Play  All  Records 

Universal  Tone-Arms, 

Motors,  Cabinets,  etc. 
For  the  Trade 

Smith-Coleman  Mfg.  &  Dev.  Co. 


26  Cortlandt  Street 


New  York  City 


into  with  the  greatest  of  enthusiasm  and  interest, 
although  no  definite  action  was  taken  at  this 
time.  Preliminary  plans  were  made  for  the 
annual  outing  of  the  association  in  July. 


VICTROLAS  FOR  U.  S.  S.  "NEVADA" 

Seven  Machines  of  Various  Types  Included  in 
Order  Secured  by  Lord  &  Taylor,  New  York 


A  recent  and  important  Victrola  deal  was  put 
through  last  week  by  Manager  H.  E.  Speare,  of 
the  Victrola  department  of  Lord  &  Taylor  when 
he  sold  seven  machines  of  various  models  to  be 
installed  on  the  United  States  battleship 
"Nevada,"  now  at  the  Brooklyn  Navy  Yard. 
The  order  included  four  machines  of  the  $75 
type  and  one  each  of  the  $100,  $150  and  $200 
models,  together  with  a  suitable  supply  of 
records. 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,  producing  a  most 
uniform  and  highly  polished  product. 

We  manufacture  ALL  parts  of  Talking 
Machines 

Dixon  Manufacturing  Co.,  Inc. 

295  FIFTH  AVENUE  NEW  YORK 


STRIKING  WINDOW  DISPLAY 


The  Nebraska  Cycle  Co.,  Omaha,  Neb.,  Vic- 
tor distributor,  reports  a  very  active  trade  in  its 
territory.  Conditions  closely  resemble  a  Christ- 
mas demand. 


The  Field-Lippman  Piano  Stores  have  a  Victor 
window  that  savors  very  much  of  "war  in  Mexico," 
and  carried  a  strong  intimation  that  the  Victor 
machine  is  the  official  musical  instrument  of  the 
American  force.  There  is  an  abundance  of  sand, 
cactus  and  other  Mexican  scenery  and  some  soldier 
trappings.  Chas.  Crouse  is  the  artist  who  de- 
signed the  display. 

Illll 


1911 


No.  12 


Price  $40.00 


Mr.  Dealer 

These  talking  machines  play  any 
disc  record,  either  lateral  or  vertical 
cut. 

These  talking  machines  come  in 
either  mahogany  or  oak. 
These  talking  machines  are  ready  to 
ship — our  new  factory  is  now  run- 
ning. The  sooner  you  come,  the 
better  we'll  serve. 

International  Talking  Machine  Co. 

1216-22  So.  Jefferson  St.  Chicago,  111. 


40 


THE   TALKING   MACHINE  WORLD 


I 


tm  m  m  s- 
wa  w  Pi'! 


The  most  significant 
trade-mark  in  the  world 
of  music.    -:-    -:-  -:- 


What  do  the  two  tied  music  notes  mean 
to  you  as  a  dealer? 

Musical  sounds — that's  what  they  meant, 
and  that's  all  they  meant,  until  we  put 
Columbia  on  them  and  then  put  them  on 
Columbia  products. 

Soundness— that's  what  they  mean  right 
now:  merchandising  soundness— soundness 
of  manufacturing  method,  soundness  of  sell- 
ing policy. 

The  Columbia  twin  music-note,  trade- 
mark, this  prosperous  month  of  April,  1916, 
stands  for  prestige— prestige  of  dealer  and 
manufacturer,  in  equal  quantities,  on  equal 
terms. 

We  don't  need  to  tell  you  to  keep  your 
eye  on  it — you  have  unmistakably  been  doing 
it. 


42 


THE    TALKING    MACHINE  WORLD 


LARGE  ATTENDANCE  AT  TALKING  MACHINE  MEN'S  DINNER 

Members  of  Local  Trade  to  Number  of  250  at  Annual  Banquet   of  the  Association   at  Hotel 
McAlpin— Listen  to  Some  Excellent  Addresses   and   Have    Good   Time  Generally 

With    over    two    hundred    members    of    all  that  the  industry  has  reached  the  point  where 

branches  of  the  talking  machine  trade  of  New  a  local  association  assumes  genuine  importance. 

York  and  vicinity  gathered  around  the  banquet  At  the  tables  were  representatives  of  the  manu- 

tables  in  the  ballroom  of  the  Hotel  McAlpin  facturers',  jobbing,  retailing  and  accessory  di- 


speaker,  Wm.  H.  Weeks,  former  District  At- 
torney of  Putnam  County,  New  York,  who  had 
for  his  subject  "Good  Fellowship."  Mr.  Weeks' 
address  was  of  a  general  character,  at  all  times  in- 
teresting and  inspiring,  though  he  succeeded  in 
injecting  considerable  humor  into  his  remarks. 

The  next  speaker  was  Henry  C.  Brown,  ad- 
vertising manager  of  the  Victor  Talking  Ma- 


'  Imposing  Attendance  at  Annual  Banquet  of  the  Talking  Machine  Men,  Inc., 


on  Wednesday  evening  of  this  week,  The  Talk- 
ing Machine  Men,  Inc.,  offered  unquestioned 
proof  of  the  growth  in  the  power  and  scope  of 
that  organization,  of  the  fact  that  the  talking 
machine  men  are  the  kind  who  like  to  mingle 
with  their  fellows  in  business  at  intervals,  and 


visions  of  the  industry  mingling  together  in 
perfect  harmony. 

After  the  discussion  of  the  attractive  menu, 
provided  by  the  hotel,  John  E.  Hunt,  president 
of  The  Talking  Machine  Men,  Inc.,  assumed  the 
duties  of  toastmaster  and  introduced  as  the  first 


Hotel  McAlpin,  April  12,  1916 

chine  Co.,  who  began  his  remarks  with  an  in- 
terpretation of  what  constitutes  dominating  ad- 
vertising. "To  have  your  advertising  dominate," 
said  Mr.  Brown,  "does  not  mean  that  you  must 
take  a  full  page  in  the  newspaper  and  say  noth- 
ing.   It  means  rather  that  you  take  whatever 


THE 


RECORD  CABINET 


REAL 


WITH  REVOLVING  HOLDER  FOR  STORING  RECORDS 

Patents  Pending 

THREE  OR  FOUR  TIMES.  THE  CAPACITY  OF  ORDI- 
NARY CABINETS.  INDIVIDUAL  SHELF  FOR  EACH 
10"  OR  12"  RECORD.  ALL  RECORDS  ACCESSIBLE 
AND  MAY  BE  REMOVED  AND  REPLACED  WITH 
FACILITY  BY  REVOLVING  THE  TIERS  OF  SHELVES. 

WE   ALSO   MANUFACTURE   TO  ORDER 

COMPLETE  CABINETS  READY  TO  INSTALL 
TALKING  MACHINES 

THESE  MAY  BE  EQUIPPED  WITH  ORDINARY  SHELVES  OR 
WITH  "REEL"  REVOLVING  RECORD  HOLDERS. 

PIANO,  PLAYER  AND  TALKING  MACHINE 
DEMONSTRATING  ROOMS 


MODEL  "A* 
Capacity  150   10  in.  and  50   12  in  Records 


Other  Models  With  Varying  Capacities  up 
to  500  Records 


THE  FEDERAL  EQUIPMENT  CO. 

320-340  WEST  STREET  ::  CARLISLE,  PENNA. 


THE    TALKING    MACHINE  WORLD 


43 


space  you  can  afford,  whether  small  or  large,  and 
say  something  in  that  space.  If  you  can  train 
the  people  in  your  locality  to  think  of  your 
store  whenever  they  want  talking  machines  and 
records,  then  your  advertising  is  dominating." 

Mr.  Brown  also  held  forth  at  some  length  on 
the  growth  of  the  Victor  Co.  since  it  started  in 
business.  He  stated  that  although  Mr.  Johnson 
started  the  business  in  one  small  room,  the  pres- 
ent Victor  Co.'s  plant,  if  rebuilt  in  the  form  of 
one-story  buildings  100  feet  wide,  would  extend 
for  three  and  one-half  miles.  At  the  present 
time  there  are  8,500  employes  in  the  Victor  fac- 
tory, and  yet  the  goods  cannot  be  turned  out 
fast  enough.  Mr.  Brown  also  emphasized  the 
importance  of  the  Stevens  bill  to  the  talking 
machine  trade  and  ended  his  interesting  talk 
with  a  touching  tribute  to  the  memory  of  Ed- 
ward Lyman  Bill,  publisher  of  The  Talking  Ma- 
chine World,  who  was  a  speaker  at  last  year's 
dinner  of  The  Talking  Machine  Men. 

Toastmaster  Hunt  next  introduced  Marion 
Dorian,  treasurer  of  the  Columbia  Graphophone 
Co.,  who  spoke  at  considerable  length  upon  the 
stupendous  character  of  the  talking  machine 
business  of  to-day,  giving  facts  and  figures.  The 
speaker  traced  the  development  of  the  talking 
machine  from  a  position  as  a  toy  of  the  rich 
some  twenty-five  years  ago,  to  its  present  stand- 
ing as  a  universal  musical  instrument,  to  be 
found  in  the  homes  of  the  rich  and  poor  alike. 
He  emphasized  its  educational  possibilities  and 
its  ability  to  teach  the  child  under  the  guise  of 
offering  amusement  and  entertainment. 

Mr.  Dorian  declared  that  the  talking  .machine 
business  was  in  no  sense  temporary,  but  was  per- 
manent and  would  continue  to  grow  indefinitely. 
In  closing  he  outlined  the  Columbia  Co.'s  pol- 
icy in  its  relations  with  its  dealers;  its  strict 
adherence  to  the  .policy  of  price  maintenance 
and  its  interests  in  the  welfare  of  the  trade  at 
large.  He  also  endorsed  the  Stevens  bill,  and 
declared  that  the  bill  was  a  sign  of  the  times 
and  that  the  price  cutter  must  go.  Mr.  Dorian 
also  referred  humorously  to  some  of  General 
Sales  Manager  Bradt's  troubles.  Mr.  Bradt 
joined  in  the  laugh  at  his  expense. 

The  next  speaker  was  Frank  L.  Devine,  of 
the  Merchants'  Association  of  New  York,  who 
dwelt  upon  the  work  that  trade  organizations 
may  accomplish.  He  expressed  the  opinion  that 
the  annual  dues  of  the  talking  machine  men 
should  be  raised  above  the  $3  now  charged  an- 
nually. "You  can  only  get  $3  for  $3  worth," 
declared  Mr.  Devine.  "A  $3  clerk  will  do  $3 
worth  of  work  and  a  $10  clerk  will  do  $10  worth 
of  work.  The  members  of  The  Talking  Machine 
Men  should  support  their  officers  not  only  mor- 
ally, but  in  a  financial  way  that  they  may  carry 
out  plans  for  the  improvement  of  the  trade  in 
general."  Mr.  Devine  also  gave  some  figures 
regarding  New  York  as  a  convention  city  and 
a  manufacturing  center,  and  declared  that  the 
manufacturers  of  this  city  exceeded  those  of 
Philadelphia,  Chicago  and  Boston  combined,  and 
that  the  capital  invested  and  the  output  of  fin- 
ished products  exceeded  the  total  of  Philadel- 


JM1 


These  little  Black  Boxers  execute  all  the  blows,  swings, 
shifts,  counters,  and  side-steps  known — and  then  some. 
Put  on  a  good  lively  record  and  you'll  see  some  box- 
ing that  makes  any  one  scream  with  laughter.  Hand 
painted  in  four  colors  and  sold  retail  for  $1.25. 


THE  BOXERS 

PATENTED   MARCH  16,  1915. 

RAGTIME  RASTUS,  the  automatic  dancins 
darky,  is  the  delight  of  thousands.  This  is  no 
doubt  the  fastest  selling  toy  on  the  market.  Hand 
painted  in  four  colors.  Retails  for  $1 .00.  Doesn't 
mar  or  slow  down  the  machine;  doesn't  injure 
records.  Excellent  window  demonstrator.  An  all- 
year-round  seller,  so  you  can  stock  up  without 
fear. 


To 


ys 


Our  latest  marvelous  toy  is  the  Wireless  Pup,  operated 
by  sound  waves.  Whistle,  and  the  dog  jumps  out  of  his 
house — entirely  by  wireless.  Built  on  scientific  prin- 
ciples similar  to  those  underlying  the  art  of  submarine 
signaling.  Retails  at  $5.  Sample  sent  for  $3.50.  We 
already  have  filled  many  repeat  orders  on  the  Wireless 
Pup  from  talking  machine  dealers.  It  is  such  an  un- 
usual novelty  that  any  store  with  well-to-do  trade  can 
sell  them. 


RAGTIME  RASTUS 

PATENTED  MARCH  16,  191S. 

Many  dealers  in  the  United  States  and  abroad  have  found 
"National  Toys'*  the  toys  for  use  on  talking  machines,  not 
only  fine  window  displays,  but  good  all-year-round  sellers, 
and  novelties  that  bring  new  people  to  their  stores. 

These  toys  do  not  Jit  the  Edison  Machine 

Ragtime  Rastus  retails  for  $1;  The  Boxers  sell  for  $1.25; 
combination  of  both  retails  at  $1.50.  33Mt%  discount  in 
dozen  lots.    Discount  on  larger  quantities. 

Send  in  your  order  now — get  them  going  in  your  store  and 
liven  things  up. 

National  Toy  Company 

271  Congress  Street,  Boston,  Mass. 


phia  and  Chicago  together.  He  also  stated  that 
37  per  cent,  of  the  Federal  income  tax  was  col- 
lected in  New  York  City. 

R.  W.  Morey,  general  manager  of  the  New 
York  Talking  Machine  Co.,  next  addressed  the 
gathering  on  the  broad  subject  of  "Service," 
which  he  divided  into  three  sections,  namely: 
safety,  courtesy  and  loyalty,  with  special  empha- 
sis placed  upon  the  value  of  courtesy  in  the  de- 
velopment of  any  business.  Mr.  Morey  pointed 
out  that  the  successful  dealer  was  the  one  who 
injected  the  element  of  courtesy  into  his  busi- 
ness personally  and  who,  although  having  a  corps 
of  trained  clerks,  found  time  to  extend  a  greet- 
ing to  every  customer  as  she  or  he  enters  the 
store. 

W.  B.  Holland,  of  the  American  Fair  Trade 
League,  held  forth  briefly  on  the  evils  of  price 
cutting  and  of  the  unfair  competition  developed 
by  that  system.  Mr.  Holland  made  one  ex- 
cellent point  to  the  effect  that  the  price  cutters 
did  not  advertise  the  goods,  but  traded  simply 
and  purely  upon  the  name.  It  was  not  just  soap 
or  silk  or  talking  machines  sold  at  certain  spe- 
cial prices,  but  special  brands  of  those  goods 
that  were  offered  at  an  inducement. 

The  final  speaker  of  the  evening  was  J.  New- 
comb  Blackman,  of  the  Blackman  Talking  Ma- 
chine Co.,  who  confined  himself  chiefly  to  some 
humorous  remarks  and  promised  that  he  would 
talk  on  the  Stevens  bill,  in  which  he  has  taken 
a  great  personal  interest,  at  a  later  meeting  of 
The  Talking  Machine  Men. 


Taken  all  in  all,  it  was  the  most  successful  af- 
fair yet  held  by  The  Talking  Machine  Men  and 
should  prove  a  means  for  greatly  increasing  the 
membership  of  and  interest  in  The  Talking  Ma- 
chine Men,  Inc. 

In  order  that  the  diners  might  make  notes  of 
matters  that  interested  them  during  the  eve- 
ning, there  was  placed  at  each  plate,  before  the 
banquet,  a  convenient  pencil  with  the  compli- 
ments of  Schloss  Bros. 


WILL  NOT  DELAY  SHIPMENTS 


A  fire  occurred  in  the  building  at  136  Liberty 
street,  New  York,  causing  considerable  damage  to 
the  stockroom  and  offices  of  George  A.  Smith  & 
Co.,  Inc.,  makers  of  Magnet  decalcomanie.  It 
will  not,  however,  inconvenience  them  in  the 
delivery  of  goods. 


MOVES  TO  LARGER  FACTORY 


The  Oceanic  Import  and  Export  Co.,  manu- 
facturers of  sound  boxes,  tone  arms,  etc.,  for- 
merly located  at  154  Nassau  street,  New  York, 
has  moved  to  larger  quarters  at  '290  Church 
street,  where  new  machinery  is  being  installed. 


The  voice  of  the  noted  operatic  and  concert 
artist,  Yvonne  de  Treville  has  been  recre- 
ated by  Thomas  A.  Edison.  Her  first  re- 
creation was  announced  in  the  fifty-fifth  supple- 
ment to  the  Edison  diamond  disc  record  catalog. 


LATEST  HIT! 


The  firm  of  ANDs  KOCH  is  well 
known  to  each  Music  House  all  over  the 
World  in  regard  to  quality.  I  offer 
this  fine  rubbed  finish  mahogany 
Talking  Machine  with  reversible  sound 
box,  which  plays  all  makes  of  records,  at 
the  price  of  $4.40  each,  retail  price  $9. 

Write  for  catalog  of  Phonographs 
and  Phonograph  parts. 

AND*  KOCH,  296  Broadway,  New  York  City. 


44 


THE   TALKING   MACHINE  WORLD 


At  $15,  at  $50,  at  $100,  at  $200— and  all  the 
way  between  and  beyond  —  there  is  a 
Columbia  Grafonola  to  fill  the  wants  of 
any  possible  owner  of  a  talking  machine. 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


THE  TALKING  MACHINE'S  RIVAL 

If  Recent  Experiments  Work  Out  Successfully 
Future  Generations  May  Get  All  the  Music 
They  Require  from  an  Electric  Bulb 


A  recent  issue  of  the  Editor  and  Publisher,  com- 
menting on  some  experiments  which   have  been 
made  to  convert  light  waves  into  sound  waves, 
heads  the  story  with  the  following  couplet : 
When  every  little  twinkling  light 

Shall  sing  a  different  tune, 
I  fear  we'll  lie  awake  at  night — 
Then  sleep  till  almost  noon, 
and  goes  on  to  say : 

"The  other  day  a  mechanical  wizard  fabricated 
an  electric  light  bulb  from  whose  tongue  of  fire  he 
succeeded  in  making  audible  waves  of  sound  to 
issue.  The  gulf  hitherto  existing  between  acoustics 
and  optics  was  bridged  and  the  two  philosophies 
joined  hands  to  take  a  synthetical  place  among  the 
world's  marvels. 

"The  achievement  was  at  the  time  heralded  far 
and  wide  with  scare  headings,  but  in  reality  the 
thing  still  rests  in  the  experimental  stage,  which 
accounts  for  our  not  having  heard  anything  more 
about  it  for  many  weary  months  and  years. 

"The  magnificent  possibilities  that  lurk  in  this 
marvel  are,  however,  simply  staggering.  When 
they  shall  have  passed  the  research  period  and 
emerge  from  their  present  dormancy  to  enter  into 
the  commercial  application  that  awaits  them,  the 
imagination  halts  in  its  contemplation  of  what  can 
be  done  with  the  partnership  of  sound  and  light. 

"If  the  light  of  the  sun  can  be  converted  into  col- 
lateral sound — but  what's  the  use? 

"In  a  minor  key  there  is  a  large  field  for  the  con- 
version in  the  .Tungsten  filaments  and  in  the  flam- 
ing arc. 

"If  to  the  dazzling  light  of  the  modern  electric 
signs,  now  so  attractive  to  our  rural  visitors  as 
well  as  to  the  natives  of  our  great  city,  shall  be 
added  the  resonance  of  sound,  the  result  will,  in 
many  ways,  be  typical  of  a  healthy  boiler  factory. 

"  'Shriekin'  will  only  faintly  describe  the  ulti- 
mate condition  of  things  in  the  new  dispensation. 

"We  may  indeed  confidently  look  for  an  early 
application  of  the  future  developments  of  the  mar- 
riage of  sound  with  light  in  the  advertising  field 
that  is  so  sensitive  to  the  enlargement  of  publicity 
as  a  tillable  field.i 

"When  the  flood  of  light  that  streams  from  the- 
atrical fronts  and  vaudevillian  houses  shall  take 
on  the  speaking  voice  the  megaphone  shall  hide  its 
head  in  very  shame  and  dire  confusion.  The  sound 
of  the  human  barker,  for  obvious  reasons,  will  no 
longer  be  heard  in  the  land. 

"Color  music  will  then  come  into  its  own  and 
optical  sonatas  and  light  songs  and  words  will  have 
their  day. 

"The  society  for  the  suppression  of  useless  noises 
will  necessarily  take  on  a  new  lease  of  life  and 
there  will  be  many  sighs  for  the  good  old  days 
that  now  seem  so  unbearable  when  light  and  sound 
were  separate  entities. 

"There  is  something  exceedingly  fascinating  about 
talking  light,  but  before  -inconsiderately  embrac- 
ing it  let  us  take  a  leaf  out  of  the  railroad  book 
and  'stop,  look  and  listen.' " 


HOW  HE  ARRANGED  IT 


"Well,  Ma,"  said  Bobby,  judicially,  "I  washed 
the  one  that  would  be  next  to  her." 


"Bobby."  inquired  the  mother,  "did  you  wash 
your  face  and  hands  before  the  music  teacher 
came?" 

"Yes'm." 

"And  your  ears?" 


B.  H.  Buelow,  formerly  manager  of  the  Edi- 
son department  in  the  store  of  C.  Niss  &  Sons, 
Milwaukee,  Wis.,  is  now  connected  with  the 
Edison  Shop,  that  city. 


Warning  Notice 


Our  attention  having  been  called  to 
attempts  on  the  part  of  unscrupulous  con- 
cerns to  appropriate  many  of  the  special 
features  of 

Unico  Demonstrating  Rooms 

We  hereby  give  notice  that  all  of  the 
novel  and  special  features  of 

The  Unico  System 

As  to  both  construction  and  design,  are 
thoroughly  protected  by  LETTERS  PAT- 
ENT already  granted,  and  pending  applica- 
tions. 

The  manufacture,  use  or  sale  of  con- 
struction embodying  the  patented  features 
of  THE  UNICO  SYSTEM  are  equally  in- 
fringements and  anyone  invading  the  rights 
secured  to  us  under  our  letters  patent  will 
be  vigorously  prosecuted. 


The  Unit  Construction  Company 

121-131  South  31st  Street 
Philadelphia,  U.  S.  A. 


THE    TALKING    MACHINE  WORLD 


45 


SOME  HINTS  ON  SALESMANSHIP 

The  Salesman  Who  Understands  Human  Na- 
ture, and  Who  Concentrates  His  Entire 
Energy  Upon  His  Work,  Is  the  Man  Who 
Will  Win  in  the  Talking  Machine  Trade 


Some  salesmen  have  individual  qualifications 
which  make  it  easy  for  them  to  suggest  directly 
01  indirectly  the  idea  they  wish  their  customers 
to  receive.  The  salesman  with  the  right  person- 
ality, what  we  may  call  a  "selling  personality," 
finds  it  easy  to  direct  the  channels  of  thought  of 
his  customers.  His  whole  attitude  and  expression 
convey  the  idea  he  wishes  absorbed,  and  the  cus- 
tomer unconsciously  develops  a  favorable  feeling. 

In  developing  suggestive  salesmanship,  salesman- 
ship which  shall  act  through  the  indirect  expres- 
sion as  well  as  through  the  direct,  the  salesman 
needs  to  know  his  customer's  pecul:arities.  The 
better  you  know  the  individuality  of  the  prospect- 
ive buyer,  the  better  you  can  lead  his  mental  proc- 
esses. The  better  you  can  read  human  nature,  the 
better  you  can  handle  the  individual  buyer.  Unless 
you  are  able  to  read  human  nature  in  others  they 
will  get  the  better  of  you.  Your  customers  will 
prove  too  much  for  you. 

It  is  necessary  for  you  to  keep  the  upper  hand 
with  the  customer  if  you  are  to  do  the  leading. 
This  does  not  mean  that  you  are  going  to  brow- 
beat him,  but  that  you  are  going  to  understand 
him  better  than  he  understands  you.  Yours  should 
be  the  greater  mind  if  it  is  going  to  suggest  to 
the  other.  Yours  should  be  the  self-confident 
position,  but  not  the  overconfident. 

If  your  suggestions  of  any  kind  are  to  carry 
weight  they  must  be  made  with  enthusiasm.  The 
customer  will  feel  in  a  minute  any  lack  of  faith  in 
your  own  goods.  If  you  are  apathetic,  apathy  will 
show  in  all  you  say  and  do  about  the  goods.  Com- 
petition is  too  keen  for  a  man  to  be  a  success  in 
selling  if  he  feels  no  enthusiasm  over  his  goods. 
Buyers  are  apt  to  buy  that  over  which  they  them- 
selves wax  enthusiastic.  But  the  buyer  will  not 
develop  much  enthusiasm  when  the  salesman  can- 
not develop  it.  Enthusiasm  suggests  enthusiasm 
and  apathy  suggests  apathy.  Without  knowing 
why,  the  prospective  customer  who  is  met  by  an 
unenthusiastic  salesman  will  himself  fail  to  con- 
tinue even  the  enthusiasm  he  felt  when  he  came  in. 

You  may  talk  in  strongly  favorable  language 
of  the  article  you  are  trying  to  sell.  The  price 
and  the  quality  may  be  all  you  claim,  and  you 
perhaps  claim  enough,  but  along  with  your  talk 
will  go  a  sub-conscious  suggestion  which  will  un- 
consciously be  absorbed  by  the  buyer,  and  this 
suggestion  will  be  one  of  apathy  or  of  enthusiasm 
about  the  goods,  just  according  to  your  own  inner 
feelings. 

Every  sale  you  make  is  a  mental  transaction 
rather  than  a  verbal  or  a  financial  one.  In  order 
to  make  the  sale  it  is  necessary  that  you  talk  and 
it  is  necessary  for  money  to  change  hands.  But 
the  talk  is  merely  the  medium  for  the  exchange 
of  ideas.  The  ideas  themselves  are  existent  only 
in  the  mind.  The  money  end  of  the  deal  is  only 
the  result  of  the  mental  transaction.    It  is  your 


YOU  ARE  LOSING 
Sales,  Time,  Money 

Unless  your  Records 
are  filed  in  the 

OGDEN  SYSTEM 


w 


hich 


is 


Guaranteed  to_  You 

by  Your  Jobber 

A  PATENTED  DEVICE 

for  Filing  Records 

Patented  Features  which  can't 
be  used  in  any  other  System. 
A  Modern  Method  of  Filing 
which  shows  the  selling  value 
of  every  Record.  Prevents 
warping.  Locates  any  Record 
instantly. 

OGDEN  SECTIONAL 
CABINET  CO. 

Lynchburg,  Va. 


Model  No.  1  for  10  in.  and 
12  in.  Records. 

Model  No.  3  for  10  in.  Records 
Model  No.  8  for  Pathe  Records. 

WRITE  FOR  ESTIMATE 


own  mental  attitude  and  the  mental  attitude  of  the 
buyer  that  are  to  be  considered.  The  situation  is 
controlled  by  these  mental  positions. 

There  is  a  great  deal  of  talk  about  the  psy- 
chology of  salesmanship.  That  is  nothing  but  the 
mental  side  of  buying  and  selling;  and,  after  all, 
what  is  there  about  salesmanship  that  is  important 
in  such  a  degree  as  the  mental  feature? 

When  salesmanship  is  regarded  from  its  mental 
side  the  consideration  may  be  slightly  more  tech- 
nical. It  may  appear  more  theoretical.  But  then 
nothing  is  more  practical  than  sound  theory. 

If  we  are  to  suggest  definite  ideas  to  a  customer 
through  manner  and  through  any  direct  means,  we 
must  see  that  the  conditions  are  as  favorable  as 
possible.  In  making  a  distinct  and  accurate  record 
.on  the  cylinder  of  a  phonograph  it  is  necessary  to 
eliminate  all  unnecessary  noises  and  to  concentrate 
the  desired  sound  waves  in  the  receiver.  In  taking 
a  long-distance  telephone  message  where  the  voice 


is  indistinct  it  is  necessary  to  concentrate  atten- 
tion. If  you  are  going  to  get  a  delicately  expressed 
suggestion  registered  on  the  prospect's  mind,  you 
must  see  that  there  is  no  conflicting  idea  in  the  air, 
that  the  suggestion  has  a  clear  field  and  the  mind 
of  the  recipient  is  in  a  favorable  attitude.  This 
involves  careful  operating,  but  careful  work  is 
necessary  in  order  to  perform  any  difficult  task, 
and  high-class  salesmanship  may  be  filled  with 
difficulties — all  of  which  you  can  overcome. 

In  getting  an  idea  before  the  prospective  buyer 
clearly  it  is  desirable  to  emphasize  its  most  strik- 
ing characteristics.  An/  suggestion  that  is  involved 
in  a  maze  of  detail  is  not  a  well-defined  suggestion 
when  it  reaches  its  destination  and  it  will  probably 
fail  of  an  effect. 


The  man  who  can  say  "thank  you"  as  though 
he  meant  it  when  he  sells  you  a  postage  stamp 
is  headed  straight  for  success. 


Prompt  Shipments 
guaranteed  on 


T 


RITO 


N  M 


OTORS 


If  you  are  in  a  hurry  for  some  GOOD  motors,  rush  your  order 
to  us  and  the  motors  will  be  delivered  promptly  and  as 
promised.  Triton  motors  are  made  in  a  plant  exclusively  de- 
voted to  motor  production,  and  for  a  low  priced  motor,  we  con- 
sider them  the  best  value  on  the  market. 

Included  with  Triton  Motors,  without  additional  charge, 
are  handles,  regulators  and  brakes.  Motors  are  guaranteed  to 
play  any  twelve-inch  record. 

Prices,  in  quantities,  $1.35  each.  Wire  or  phone  your 
orders  today. 

TRITON   MOTOR  CO. 


4  I  Union  Square 


New  York  City 


46 


THE    TALKING    MACHINE  WORLD 


THE  EDUCATIONAL  VALUE  OF  THE  TALKING  MACHINE 

By  Mrs.  Hariette  De  Ment-Packard,  Los  Angeles,  Cal. 


MUSIC  PUBLISHERS  BOOST  RECORDS 


My  experience  in  using  talking  machine  records 
to  illustrate  lectures  before  my  students  and  the 
public  leads  me  to  believe  that  the  discovery  of  the 
record  as  a  means  for  spreading  and  bettering 
knowledge  is  one  of  the  greatest  importance  to 
the  educational  world  in  this  century. 

The  lesson  that  is  taught  by  precept  is  of  value ; 
so  is  reinforcement  of  that  precept  by  example.  It 
is  the  illustration  of  precept,  through  the  work  of 
artists,  that  makes  the  record  valuable  to  the  pupil. 

Those  who  have  had  their  education  in  the  so- 
called  music  centers  can  hardly  appreciate  the 
value  of  correct  ideas  of  traditional  interpretation, 
but  the  less  fortunate  student  who  by  circum- 
stances of  environment  has  never  heard  an  opera, 
an  orchestral  interpretation  of  any  of  the  great 
compositions,  or  an  artist  (beyond  the  rank  of  the 


B&B 

Phonograph  Covers 
$5  each 


NOW  you  can  obtain  the  famous  B&B 
khaki  moving  cover,  so  you  can  deliver 
your  machines  less  all  scratches  and 
plus  all  of  the  snappy  varnish  finish.  Illus- 
stration  shows  the  cover,  and  the  cover  itself 
will  say  more  than  we  can  say  in  an  adver- 
tisement of  this  size. 

Write  for  one  of  these  to-day — or  a  dozen. 
Khaki  is  going  up  in  price  and  if  you  obtain 
your  Fall  supplyr  of  Covers  now,  you  run  no 
risk  of  paying  more. 

BRISTOL  &  BARBER 

115  EAST  14th  ST.  NEW  YORK 


TI7£  are  also  factors  for  a  beautiful 
VV  line  of  quality  cabinets  for  talking 
machine  records,  player  rolls  and  sheet 
music,  as  •well  as  piano  benches  and  other 
phonograph    and   piano    store  supplies. 


few  reduced  to  "barnstorming"),  he  is  the  one  to 
realize  what  the  record  can  be  to  him  as  an  edu- 
cator. 

These  "record  reproductions" — which  coach  not 
only  the  students  in  the  art  of  interpretation,  but 
gradually  and  subtly  teach  all  those  fortunate 
enough  to  come  within  hearing — are  cultivating 
an  ability  that  all  America  has  long  lacked — the 
ability  to  listen  to  music  with  intelligence. 

Surely,  though  gradually,  with  the  familiarity 
resulting  from  frequently  hearing  artists  interpret 
great  music,  the  hearer  learns  to  listen,  and  listen- 
ing, not  only  assimilates  and  appreciates,  but  be- 
comes even  a  responsive  and  "creative  listener." 

A  series  of  interesting  papers  recently  appeared 
in  the  Atlantic  Monthly  by  Robert  Haven  Schauf- 
fler  bearing  on  the  subjects  of  "The  Creative 
Listener/'  "How  to  Listen  to  Music,"  etc.  These 
articles  interested  me  perhaps  more  than  anything 
else  on  the  subject  that  I  have  ever  read,  and  they 
also  brought  me  forcefully  to  think  of  the  value  of 
these  reproductions  through  the  medium  of  talk- 
ing machine  records — a  value,  not  only  to  peo- 
ple who  live  in  parts  of  the  country  where  the 
arts  have  not  yet  penetrated  (except  through  pio- 
neer pedagogy  in  schools  and  so-called  conserva- 
tories of  music,  whose  recitals  by  students  and 
faculty  constitute  the  sole  means  of  disseminating 
music),  but  to  people  in  our  large  cities,  where 
acquaintance  with  what  the  public  expects  to  hear 
is  so  lacking. 

To  the  Pianola  and  other  player-pianos  great 
honor  is  due  for  acquainting  the  world  with  the 
work  of  orchestral  and  other  instruments,  but  to 
my  mind  the  talking  machine  has  brought  an  ad- 
vance of  incalculable  value  in  contributing  the  re- 
production of  the  human  voice  and  also  the  in- 
terpretation of  the  classics  gained  from  years  of 
study  by  the  artists  with  the  masters. 

When  we  begin  the  education  of  a  child  we  give 
the  first  lessons  from  pictures.  When  he  pro- 
gresses we  give  him  books  illustrated  by  artists — ■ 
the  best  artists  available.  When  he  studies  liter- 
ature as  such  we  frequently  benefit  him  by  show- 
ing him  pictures  inspired  through  a  perusal  of 
the  subject  by  artists,  who  express  in  color  and 
line  the  thought  of  the  poem. 

The  interpreter  of  music  must  have  the  tone- 
picture  of  music  in  his  mind  quite  as  definitely  as 
the  painter  must  have  the  picture  of  the  poem  be- 
fore his  eyes  before  he  can  interpret  or  recreate  in 
music  the  conception  of  the  composer  who  gave 
that  creation,  not  in  color  and  outline,  nor  the 
poem's  tapestry  of  words,  but  in  music. 

The  records  bring  within  our  reach  the  most 
wonderful  of  all  music  by  the  greatest  artists  the 
world  produces.  Can  anything  be  said  to  add  to 
their  value  as  factors  for  education  ?  Nothing  ex- 
cept .  this :  The  talking  machine  record  not  only 
brings  music  within  the  reach  of  everyone,  but  it 
can  be  obtained  at  such  a  nominal  expense  that  any- 
one who  will  may  learn  not  only  the  interpretation 
of  the  most  difficult  music,  but  by  carefully  listen- 
ing obtain  many  valuable  lessons  in  technic. 

WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  "Situation"  advertisement  intended  for  this  Depart- 
ment to  occupy  a  space  of  four  lines,  asrate  measure, 
and  it  will  be  inserted  free.  Replies  will  also  be  for- 
warded without  cost.  Additional  space  will  be  at  the 
rate  of  25c.  per  line.  If  bold  faced  type  is  desired  the 
cost  of  same  will  be  25c.  per  line.  Business  oppor- 
tunities 25c.  per  line. 

SITUATION  WANTED  by  experienced  man  as  manu- 
facturer's agent  in  the  Central  West.  Address  "A.  P.  6." 
The  Talking  Machine  World,  220  State  street,  Chicago,  111 

POSITION  WANTED  by  live  retail  talking  machine 
salesman  inside  or  out.  Small  salary  and  drawing  account. 
New  York  territory.  Address  "B.  B.  B.,"  care  The  Talk- 
ing Machine  World,  373  Fourth  avenue  New  York  City. 

ARE  YOU  GETTING  YOUR  SHARE  OF  TALKER 
PROFITS? — If  you  are  not.  Mr.  Merchant,  we  should 
get  together.  If  you  are  looking  for  a  wide-awake,  aggres- 
sive manager,  with  a  thorough  knowledge  of  talking  ma- 
chines, their  selling  points  and  the  difference  between 
them — I  am  vour  answer.  Address  "More  Business."  care 
The  Talking  Machine  World,  373  Fourth  avenue.  New  York 
City. 

WANTED  AT  ONCE — An  expert  assembler  of  high- 
grade  sound  boxes.  Must  have  had  thorough  experience 
in  that  line  of  work.  Address  "Expert."  care  The  Talking 
Machine  World,  373  Fourth  avenue,  New  York  City. 


Despite  Declared  Animosity -Against  Mechanical 
Music,  Publishers  Are  Now  Supplying  Special 
Posters  to  Help  Record  Sales 


In  contrast  to  the  frequent  complaints  on  the 
part  of  music  publishers  that  the  copyright  law 
does  not  give  them  a  fair  deal  in  the  matter  of 
the  protection  offered  in  mechanical  reproduction 
of  their  music  and  that  the  talking  machine  record 
and  music  roll  tend  to  injure  the  sale  of  popular 
songs,  it  is  significant  that  not  only  are  the  ma- 
jority of  music  publishers  not  only  anxious  but  in- 
sistent that  their  publications  be  recorded  in  me- 
chanical form.  Not  only  that,  but  the  publishers 
have  for  some  time  past  been  making  efforts  to 
assist  in  the  sale  of  records  and  rolls. 

In  many  cases  music  publishers  have  watched 
the  list  of  the  talking  machine  companies  and  have 
prepared  elaborate  display  cards  and  posters  for 
featuring  their  songs  in  stores  and  show  windows 
and  have  distributed  them  by  the  thousand  among 
talking  machine  dealers  at  about  the  time  the  record 
has  been  placed  on  sale.  The  special  advertising 
undoubtedly  increases  record  sales  materially,  espe- 
cially where  it  links  up  the  record  with  a  show  or 
an  act  in  which  the  song  is  used.  That  the  music 
publishers  may  not  be  accused  of  acting  the  spend- 
thrift through  an  excess  of  generosity  in  this  par- 
ticular, it  might  be  mentioned  that  every  one  of  • 
the  standard  records  sold  nets,  say,  two-cents  roy- 
alty to  the  holder  of  the  copyright,  which  means 
the  publisher  himself. 


WANTED 

A  practical  and  experienced  man,  who  under- 
stands all  details  purchasing  parts  and  assembling 
talking  machines.  Salary  and  percentage  of  profits 
will  be  given  the  right  man.  References  and  past 
record  must  be  given  in  confidence  to  advertiser.  Box 
800,  The  Talking  Machine  World,  373  Fourth  Ave., 
New  York. 


CAPITAL  and  services  of  business  man 
who  is  a  good  sales  getter  for  a  talking  ma- 
chine business  that  can  stand  thorough  inves- 
tigation. Box  801,  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York. 


A  Rare  Opportunity 

To  buy  brand  new 
7500  Blue  Amberol  Records. 
800  Blue  Amberol  Records,  Opera. 
20  Standard  Phonos. 
37  Name  Phonos. 

All  in  original  cases  and  equipped  with 
Diamond  point  reproducers  and  cygnet 
horns.  Closing  out  the  line,  will  sell  to 
highest  bidder.  Address,  "Opportunitv," 
"Box  803,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York. 


WANTED 

By  Phonograph  Factor}-,  estimates  on  large 
quantities  of  double  and  single  spring  motors, 
tone  arms,  reproducers,  diamond  points  and  on 
any  make  of  disc  records.  Address  "Cash." 
care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York. 


Business  For  Sale 

Clean  stock  of  Victor  and  Edison  goods  and 
small  Musical  Merchandise.  Well  located  in 
Southern  town  of  120,000  population,  and  do- 
ing profitable  business.  Requires  $20,000  to 
handle.  Will  accept  part  cash.  For  detailed 
information  address  "Clean  Stock,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New 
York. 


$2500.00  Buys 

Victrola  Business;  splendid  location,  clean 
stock  and  nicely  fitted  store,  low  rent.  75  miles 
from  New  York.  Address  The  Talking  Ma- 
chine World,  373  Fourth  Ave.,  New  York. 


THE   TALKING    MACHINE  WORLD 


47 


Nothing  Succeeds 
Like  Success 


We  SUCCEED  because  we  have  given  our 
dealers  BETTER  SERVICE  than  they 
usually  obtain  elsewhere. 

To  SUCCEED  is  the  ambition  of  every  Vic- 
tor Dealer,  and  that  is  the  REASON  the 
number  of  our  dealers  is  STEADILY 
INCREASING. 

QUICK  SERVICE- CO-OPERATION 
and  our  ability  to  fill  95  to  lOOvr  on  record 
orders  is  the  keynote  of  our  success. 

Place  your  orders  with  BLACKMAN. 
"Success  Breeds  Success" 


Talking  Machine  Co. 

97  Chambf  RS  St     Mear  Church  St.  New  York 
"  Exclusive  Victor  Distributors  " 


DEBATE  ON  PRICE  MAINTENANCE 

H.  C.  Brown,  Advertising  Manager  of  the  Vic- 
tor Talking  Machine  Co.,  Takes  Affirmative 
Side  Against  Percy  S.  Straus  Before  Trenton 
(N.  J.)  Chamber  of  Commerce 


Trenton,  N.  J.,  April  10. — Issues  involved  in  the 
maintenance  of  re-sale  prices  by  legislation  were 
the  topics  of  a  debate  last  evening  before  the  mem- 
bers of  the  Trenton  Chamber  of  Commerce.  The 
negative  side  of  the  debate  was  taken  by  Percy 
S.  Straus,  president  of  R.  H.  Macy  &  Co.,  and 
the  affirmative  side  by  Henry  C.  Brown,  advertising 
manager  of  the  Victor  Talking  Machine  Co.  Each 
speaker  talked  about  two  hours  and  covered  the 
situation  from  his  particular  side  most  exhaustively. 

The  purpose  of  the  discussion  was  to  inform  the 
chamber  on  the  points  raised  in  the  referendum  of 
the  United  States  Chamber  of  Commerce,  and  at 
the  close  of  the  debate  the  Chamber  of  Commerce 
voted  in  favor  of  Federal  legislation  permitting 
maintenance  of  re-sale  prices  under  proper  restric- 
tion and  went  on  record  as  opposed  to  Federal  leg- 
islation taking  the  form  of  an  amendment  to  the 
Trade  Commission  act  defining  conditions  under 
which  price  cutting  is  an  unfair  method  of  com- 
petition. 

The  attitude  of  the  local  chamber,  in  short,  favors 
legislation  such  as  embodied  in  the  Stevens  bill. 


THE  FRAUDULENT  ADVERTISER 

Is  Having  Hard  Lines  These  Days  Owing  to 
the  Active  Campaign  Being  Carried  on  by 
Advertising  Organizations  Everywhere 


The  fraudulent  advertiser  in  every  branch  of 
trade  is  not  finding  the  clear  sailing  that  he  did 
some  years  ago,  owing  to  the  work  of  the  vigi- 
lance committees  of  the  various  advertising  or- 
ganizations throughout  the  country  in  weeding 
out  the  real  fakers  and  protecting  the  interests 
of  the  legitimate  manufacturer.  Among  other 
things  the  vigilance  committees  have  been  after 
those  who  make  a  specialty  of  "breaking  up 
home"  sales  in  which  patented  articles  and  trade- 
marked  articles  of  wide  reputation  are  offered 
at  bargain  prices  and  goods  of  inferior  quality 
substituted. 

In  commenting  upon  the  activities  of  the  vigi- 
lance committees  the  Voice  of  the  Victor  says,  of 
the  work  of  one  of  the  bodies: 

"Some  time  ago  this  particular  committee 
noticed  that  a  number  of  advertisements  ap- 
peared, which  read  about  as  follows:  'Must  sell 
at  once  my  $200  Victrola  talking  machine.  Will 
accept  half  price  if  taken  at  once.'  These  ad- 
vertisements bore  the  address  of  a  private  resi- 
dence in  each  case,  though  the  addresses  varied 
from  day  to  day.  They  were  issued  every  day, 
first  in  one  paper,  then  in  another. 

"A  visit  was  paid  to  one  of  the  addresses  given 
by  the  secretary  of  the  vigilance  committee,  who 
was  invited  to  sit  and  listen  to  the  instrument. 
When  he  asked  the  woman  who  had  admitted 
him  if  that  was  the  $200  Victrola  offered  for  sale, 
she  said,  'Yes.'  The  secretary,  who  was  not  well- 
posted  on  Victor  products,  examined  the  instru- 
ment and  found  that  it  bore  a  somewhat  similar 
name,  but  was  not  a  Victrola.  When  the  woman's 
attention  was  drawn  to  this  fact,  she  said  that 
her  sister  had  written  the  advertisement  and 
'must  have  made  a  mistake.' 


"Her  visitor,  carrying  the  investigation  a  little 
further,  discovered  two  other  similar  machines 
hidden  behind  a  curtain  in  a  corner  of  the  room, 
and  thereupon  asked  the  woman  how  she  hap- 
pened to  have  so  many  machines  on  hand.  To 
this  the  woman  replied  that  her  friends  had 
found  her  to  be  such  a  good  saleswoman  that 
they  wanted  her  to  sell  their  machines  also. 

"The  same  excuse  regarding  the  advertisement 
and  the  extra  machines  was  given  at  three  other 
flats  which  were  subsequently  visited  by  the  vigi- 
lance committee,  and  which  were  being  used  as 
salesrooms  by  the  women.  In  one  flat  three 
machines  were  found,  in  another  two,  and  in  a 
third  there  were  four  machines. 

"The  inside  history  of  the  case  is  this:  The 
firm  making  what  the  vigilance  committee  de- 
scribed as  'a  cheap  imitation  of  the  Victrola,' 
secures  women  as  local  agents  in  various  cities 
and  induces  them  to  advertise  as  described  above. 
Close  inquiry  revealed  the  fact  that  the  woman 
in  this  particular  case  had  sold  eleven  machines 
in  two  weeks.  The  vigilance  committee  gave  her 
forty-eight  hours  in  which  to  stop  all  further 
advertising  of  such  a  nature,  on  the  threat  that 
the  case  would  otherwise  be  taken  to  the  district- 
attorney.  Result? 

"There  is  a  law  against  the  publishing  of  mis- 
leading advertisements  in  most  of  the  States, 
by  means  of  which  the  way  of  the  transgressor 
can  be  made  too  darned  hard  for  comfort." 


STATE'S  INDUSTRIES  GROW 

February's  Business  Report  Shows  Increase  in 
Many  Branches — Workers  Have  More  Money 
to  Buy  Musical  Instruments 


In  February  the  factories  of  New  York  State 
employed  3  per  cent,  more  operatives  and  paid  4 
per  cent,  more  wages  than  in  the  month  preced- 
ing, according  to  a  compilation  by  the  Bureau  of 
Statistics  and  Information  of  the  State  Depart- 
ment of  Labor.  These  figures  are  based  on  monthly 
reports  received  from  1,300  representative  manu- 
facturing establishments,  with  nearly  500,000  em- 
ployes. 

The  payrolls  of  factories  in  the  State  carried 
19  per  cent,  more  employes  than  in  February,  1915, 
and  paid  31  per  cent,  more  wages.  The  dominant 
factor  in  the  increase  in  volume  of  business  be- 
tween January  and  February  was  the  extension  of 
activities  in  the  metals,  conveyance  and  machinery 
groups,  and  in  the  clothing  and  millinery  group. 
Smaller,  though  important,  increases  were  in  the 
wood  manufactures  group,  the  textiles  group,  the 
paper  making  industry  and  by  the  food,  liquors  and 
tobacco  group.  The  stone,  clay  and  glass  products 
registered  a  distinct  Joss  between  January  and  Feb- 
ruary. 

The  metals,  machinery  and  conveyance  group  paid 
57  per  cent,  more  in  wages  than  in  February,  1915, 
and  employed  40  per  cent  more  operatives.  The 
furs,  leather  and  rubber  goods  group  paid  33  per 
cent,  more  in  February  than  in  February,  1915. 

Between  January  and  February  the  metals,  ma- 
chinery and  conveyance  group  increased  its  em- 
ployes by  4  per  cent,  and  paid  6  per  cent,  more 
wages. 


NEW  HOME  FOR  OLIVER  DITSON  CO. 

Boston,  Mass.,  April  13.— The  Oliver  Ditson 
Co.  has  just  signed  a  thirty-five  year  lease  on  the 
old  Knickerbocker  Hotel  property  at  79  Tremont 
street,  this  city.  The  company  is  planning  to  erect 
a  ten-story  building  on  the  site  and  to  occupy  it 
in  the  summer  of  1917.  Special  attention  will 
be  given  to  the  layout  of  the  Victrola  and  musi- 
cal instrument  departments. 


MutualTalking  Machine  Co. 

47  WEST  42nd  ST.,  NEW  YORK 

Mutual  No.  1  (iUusircied)  $lQ  Retail 

Colonial  Mahogany  Cabinet.  Size  14  in. 
wide,  14  in.  deep,  sJA  in.  high.  Strong  single 
spring  motor,  guaranteed  to  play  2-10  inch 
records. 

Other  machines  $15,  $25  and  up.  Every 
machine  produced  by  us  is  guaranteed  to  be 
perfect  mechanically.  They  are  simply  con- 
structed, easily  operated  and  will  play  all 
records. 


48 


THE    TALKING    MACHINE  WORLD 


$1,000  SONORA  PHONOGRAPH 

The  Latest  Addition  to  the  Line  of  the  Sonora 
Phonograph  Co.  Announced  to  the  Public  Has 
Many  Unusual  Features  That  Interest 


Public  announcement  was  made  recently  by  the 
Sonora  Phonograph  Corporation,  57  Reade  street, 
New  York,  of  its  newest  and  greatest  achievement, 
the  "Supreme"  Model,  retailing  at  $1,000.  This 
phonograph  has  many  radical  improvements  in 
its  construction  and  tone  quality,  and  one  of  its 
important  features  is  the  wonderful  way  it  repro- 
duces sound  from  records  which  are  apparently 
worn  out.  As  will  be  seen  from  the  illustration, 
this  model  possesses  a  very  striking  design,  being 
made  with  a  double  bulge  effect.  ;The  first  cabi- 
net for  this  machine  took  fourteen  months  to 
make,  which  shows  the  tremendous  amount  of 
effort  and  energy  utilized  to  accomplish  this 
achievement. 

Since  its  announcement,  President  Geo:  E. 
Brightson  has  been  showered  with  congratulations 
not  only  from  dealers  but  from  jobbers  and  the 
public. 

The  first  model  shown  at  the  Sonora  Fifth 
Avenue  salon,  at  Fifty-third  htreet,  was  purchased 
within  a  few  hours  after  it  was  on  exhibition. 

A  special  catalogue  will  be  issued  devoted  exclu- 


Sonora  "Supreme"  Model 

sively  to  the  "Supreme"  model  of  the  Sonora,  and 
unusual  efforts  will  be  made  not  only  by  this 
company,  but  by  its  officers,  in  ,  creating  a  sale 
for  this  that  will  be  in  harmony  with  its  won- 
derful musical  quality. 


AMEND  UNFAIR  COMPETITION  LAW 

Law  Passed  in  New  Jersey  in  1913  Now  Changed 
By  Striking  Out  Certain  Words 


The  law  which  was  passed  in  New  Jersey  in 
1913,  prohibiting  the  use  of  manufacturers'  names 
or  the  depreciation  of  manufacturers'  prices 
"for  the  purpose  of  attracting  trade  for'  other 


Why  Delay  Any  Longer  ? 

The  PA  THE  Proposition  Is  a  Live 
One  for  the  Wide- Awake  Dealer 


The  success  of  the  PATHE 
line  is  one  of  the  best 
indications  of  the  quality 
of  the  PATHE  product 


PATHE  dealers  will  reap  a  rich  harvest 
of  sales  and  profits  in  1916 

Write  us  concerning  proposition 

PATHE  PHONOGRAPH  CO.,  Inc. 

10  EAST  WASHINGTON  STREET  INDIANAPOLIS,  IND. 

INDIANA  DISTRIBUTORS 


goods"  has  been  amended  by  striking  out  the 
words  italicized  above.  The  original  law  was 
passed  at  the  request  of  the  Advertising  Men's 
League  of  New  York,  and  was  tested  in  the 
case  of  Ingersoll  vs.  Goldstein  in  the  New 
Jersey  Court  of  Chancery.  The  court  held  that 
the  law  was  in  derogation  of  the  common  law, 
and  must  be  strictly  construed.  A  notice  in  an 
Ingersoll  watch,  forbidding  its  sale  at  less  than 
one  dollar,  but  not  in  terms  prohibiting  the 
practice  denounced  by  the  statute,  was  insuf- 
ficient. The  amended  form  of  the  law,  which 
was  approved  by  Governor  Fielder  on  March  16, 
reads  as  follows: 

"It  shall  be  unlawful  for  any  merchant,  firm 
or  corporation  to  appropriate  for  his  or  their 
own  use  a  name,  brand,  trade-mark,  reputation 
or  good-will  of  any  maker  in  whose  product  said 
merchant,  firm  or  corporation  deals,  or  to  dis- 
criminate against  the  same  by  depreciating  the 
value  of  such  products  in  the  public  mind,  or  by 
misrepresentation  as  to  value  or  quality,  or  by 
price  inducement,  or  by  unfair  discrimination 
between  buyers,  or  in  any  other  manner  whatso- 
ever, except  in  cases  where  said  goods  do  not 
carry  any  notice  prohibiting  such  practice,  and 
excepting  in  case  of  a  receiver's  sale,  or  a  sale 
by  a  concern  going  out  of  business." 


NEW  SCIENTIFIC  NOVELTY 


Recently  the  National  Toy  Co.,  273-279  Con- 
gress St.,  Boston,  Mass.,  created  a  new  scientific 
novelty  which  was  named  the  "Wireless  Pup" — 
"comes  when  you  call  him." 

This  scientific  novelty  is  operated  entirely  by 


The  employes  of  the  American  Graphophone 
Co.  factory  at  Bridgeport  gave  a  dance  on  April  8. 

Illlllilllllllllllllllllllllllllllllllllllllllll 


"The  Wireless  Pup" 

sound  waves,  and  when  the  dog  is  in  the  kennel 
any  one  whistling  will  cause  him  to  come  out. 
The  apparent  life  in  the  dog  is  almost  unbe- 
lievable and  people  have  to  see  it  work  before 
they  believe  it. 

The  novelty  is  retailed  at  $5,  allowing  a  good 
profit  to  the  trade. 


SlSaSiii  r  ..  .:,».  


Another  New  Triton 

Slyle  "C"  (Retails  $17.50) 

Notice  the  lines  on  this  new  model  conforming  to  all  details  of  good  phono- 
graph construction.  Cabinets  possess  a  high-grade  mahogany  finish,  and  the 
visible  parts  are  well  nickel-plated.  Size  is  16x16  inches  square,  11J4  inches 
high. 

Each  style  "C"  is  equipped  with  the  Triton  reversible  tone-arm,  playing 
with  a  mere  turn  WITHOUT  any  special  attachment — all  makes  of  records, 
whether  lateral  or  vertical  cut. 

For  the  past  FOUR  years  you  have  been  hearing  a  whole  lot  about  Triton 
phonographs,  and  this  achievement  is  our  best  effort.  Consider,  too,  that  we 
grant  exclusive  territory  to  live  dealers,  and  that  our  discounts  are  40%  in 
small  quantities  and  40%  and  10%  in  large  numbers.  Write  us  to-day  for  terri- 
tory allotment.    Sample  machine  sent  for  $12. 


Triton  Phonograph  Co. 


41  Union  Square 
New  York 


Illl^f^ 

IllllllllillllllllllllllllillllllllllllllllllllllllllU 


THE    TALKING    MACHINE  WORLD 


49 


Whether  looked  at  from  the  view-point  of 
art,  reproduction,  volume  or  tone,  the 


Columbia  Grafonola 
any  line. 


200  is  a  winner  for 


( Write  for  "Music  Money"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


HOW  COMMON  SENSE  SPELLED  SALES  SUCCESS 

Disciple  of  "High  Brow"  Music  Had  to  Give  Way  to  Salesman  Who  Recognized  All  Tastes- 
Catering  to  Desires  of  Customer  Instead  of  Forcing  One's  Opinion  on  Him 


The  manager  of  a  successful  talking  machine 
shop  in  an  Edison  town,  which  had  struck  the 
representative  as  one  of  the  best  managed, 
smoothest-running  in  his  experience,  was  asked 
by  a  World  representative  how  he  had  put  his 
organization  into  such  efficient  shape. 

"It  wasn't  easy,"  said  the  manager.  "Less  than 
a  year  ago  this  shop  was  hardly  excusing  its 
existence.  Sales  were  nowhere  near  what  sales 
in  a  town  like  this  ought  to  be.  To-day  the 
business  is  O.  K.  The  real  reason  lay  in  the 
methods  and  personality  of  the  head  salesman. 
Last  year  I  had  a  man  who  seemed  all  right. 
He  certainly  knew  the  records.  There  wasn't 
one  in  the  catalog  that  he  didn't  know  by  its 
first  name  and  its  number.  His  memory  was 
prodigious.  He  had  a  suave  manner  that  was 
attractive  to  a  certain  class  of  the  trade.  But 
he  didn't  produce  the  business  I  knew  we  ought 
to  have;  so  I  watched  him  carefully,  and  I  dis- 
covered why. 

"The  man's  highly  developed  musical  taste 
interfered  with  his  work.  If  a  customer  asked 
to  see  the  latest  rags,  he  couldn't  quite  hide  a 
sneer.  Have  you  ever  observed  that  sort  of 
thing  at  work  on  a  would-be  buyer?  With  in- 
telligent customers  it  is  about  the  best  business- 
loser  going.  People  don't  like  to  have  their 
tastes  questioned  in  music  or  anything  else.  The 
business  man  who  prefers  ragtime,  prefers  rag- 
time. He  doesn't  want  Metropolitan  opera.  He 
doesn't  want  any  salesman  to  reform  him.  So 
my  head  salesman's  attitude  toward  the  custo- 
mer who  didn't  want  high  class  music  was  losing 
me  business,  and  I  decided  to  let  him  go. 

"Do  you  think  I  went  out  and  hunted  up  a 
man  who  had  made  a  reputation  elsewhere? 
No.  I  pushed  up  into  the  head  salesman's  job 
a  young  chap  who  had  worked  as  understudy  to 
him.  I  had  observed  that  his  methods  were 
different.  And  he  made  good.  Simply  because 
he  had  the  right  selling  idea — the  common  sense 
method  of  handling  trade.  He  didn't  stand  on 
a  pedestal.  He  served  the  customer  instead  of 
advising  him.  He  kept  his  personal  opinions  in 
the  background  until  they  were  called  for.  He 
hadn't  memorized  the  entire  catalog,  but  we 
had  a  young  lady  who  could  pick  'em  off  the 
shelves  pretty  well,  and  she  attended  to  that 
part  of  it. 

"The  new  head  man  simply  tried  to  under- 
stand his  patrons'  needs.  After  a  time  he  could 
ask  a  few  questions,  play  over  a  record  or  two, 
and  gauge  his  man  with  almost  unfailing  exact- 
ness. He  became  a  psychological  wizard. 
People  began  coming  back,  time  after  time.  They 
always  asked  for  him,  and  if  he  happened  to  be 
out,  they  waited.  They  are  doing  that  to-day, 
only  more  so. 

"Sometimes  we  have  three  or  four  people  in 

the  reception  room  waiting  for  Mr.   .  They 

want  him  to  wait  on  them  because  he  wants  to 
wait  on  them.  They  want  his  advice  because 
he  doesn't  thrust  it  on  them.    They  may  know 


that  he  is  guiding  their  choice  of  records  half  of 
the  time,  but  they  are  glad  to  let  him  do  so,  be- 
cause he  has  won  their  confidence.  They  take 
his  suggestions  in  good  faith.  They  are  satis- 
fied with  the  service  he  gives  them.  Incidentally, 
the  business  hasn't  fallen  under  $4,000  a  month 
for  several  months,  whereas  it  used  to  drop  be- 
low $2,000  under  the  man  who  undertook  to 
raise  the  level  of  musical  appreciation  by  thinly 
veiled  scoffing  at  popular  stuff. 

"And  I  happen  to  know  that  the  chap  on  the 
job  now  knows  as  much  about  high  class  music 
as  the  other  man  ever  knew.    He  attends  recitals 


and  concerts  and  the  opera.  But  he  realizes 
that  business  is  business;  trade  is  trade;  people 
are  people;  that  the  usual  excuse  for  running  a 
store  is  the  desire  for  reasonable  profits,  and 
that  said  profits  can  best  be  achieved  by  serv- 
ing the  public  agreeably.  Personally,  moreover, 
I  believe  and  I  think  my  head  salesman  believes, 
that  the  best  way  to  raise  the  level  of  musical 
appreciation  is  first  to  give  a  man  what  he  thinks 
he  wants  and  then  to  work  toward  what  your 
best  judgment  tells  you  he  ought  to  want — if 
you  care  to  advance  the  human  race  in  that  way. 
Don't  try  to  sneer  or  club  esthetic  tastes  into 
your  customer;  hand  him  his  esthetics  on  a 
silver  platter,  garnished  with  diplomatic  language. 
Remember  that  "the  best  dishes,  once  tasted,  are 
their  own  best  argument." 


LAWMAKERS  VISIT  VICTOR  PLANT 


Camden,  N.  J.,  April  5. — Members  of  both 
Houses  of  the  State  Legislature  were  the  guests 
of  the  Victor  Talking  Machine  Co.  here  a  few 
days  ago.  Senator  Read,  Clerk  of  the  House 
Jefferys,  and  Assemblymen  Kates,  Wolverton 
and  Pancoast  acted  as  a  reception  committee,  in 
conjunction  with  the  officials  of  the  concern. 
The  visitors  were  conducted  through  the  entire 
plant,  and  were  much  interested  in  watching  the 
various  processes  used  in  the  construction  of 
the  Victor  talking  machine.  Luncheon  was 
served  in  the  company's  restaurant  building  on 
Second  street,  opposite  Cooper  Park,  where 
President  Eldridge  R.  Johnson  will  erect  a  $130,- 


000  public  library  as  a  gift  to  the  city  of  Cam- 
den, and  for  which  the  Legislature  recently 
passed  an  enabling  act.  State  Assessor  Baird  ad- 
dressed the  visiting  law-makers  during  the 
luncheon,  after  which  they  went  to  the  record- 
ing laboratories,  where  former  Judge  William  N. 
Runyan,  Assemblyman  from  Union  County,  sang 
"A  Perfect  Day,"  making  an  excellent  record, 
which  included  the  applause  of  the  legislators. 


Elizabeth  Brice  and  Charles  D.  King  (Brice 
and  King),  the  popular  artists  at  present  with 
"Watch  Your  Step"  company,  have  entered  into 
a  contract  for  the  making  of  records  for  the 
Columbia  Graphophone  Co.  through  Henry  D. 
King,  manager  of  the  professional  department. 


rmy 


^Jnited  States  Al 

Pays  Tribute 

We  have  recently  received  a  remarkable,  unsolicited  letter  from  H.  T.  Aplington, 
2d  Lieut.,  15th  Cavalry,  U.S.A.,  stationed  at  Ft.  Wm.  McKinley,  Rizal,  Philippine  Islands. 

Lieut.  Aplington  states  that  a  talking  machine  purchased  by  his  troop  in  Texas  and 
shipped  in  an  "Atlas"  Packing  Case  aboard  the  U.S.A.  Transport  "Sheridan"  to  Manila 
passed  through  what  was  probably  the  severest  typhoon  ever  encountered  by  a  vessel 
on  the  Pacific.  This  typhoon,  with  its  terrific  seas  and  wind  of  over  one  hundred 
miles  velocity,  necessitated  the  halting  of  the  vessel  for  many  hours  and  the  tossing, 
rocking  and  plunging  was  more  severe  than  that  which  falls  to  the  lot  of  many  vessels 
during  their  entire  career.  Of  course  the  "Atlas"  case  arrived  in  splendid  condition  with 
its  contents  uninjured. 

THIS  IS  ONE  MORE  PROOF  THAT 


ATLAS 


3-PLY 
VENEER 


PACKING  CASES 


GIVE  THE  BEST  POSSIBLE  PROTECTION 

A  copy  of  Lieut.  Aplington's  letter  may  be  had  upon  request. 


NELSON  &  HALL  COMPANY 

MONTGOMERY  CENTER  VERMONT 


50 


THE    TALKING    MACHINE  WORLD 


NEEDLES 

TO  CHANGE 


THE  PAT 


Notice  the  picture  above,  showing  the  ordinary 
needle  and  the  PATHE  SAPPHIRE  BALL  mag- 
nified. This  is  a  striking  illustration  of  one  of 
the  most  important  differences  between  the 
PATHEPHONE  Method  of  Reproduction  and 
that  of  other  phonographs.  The  needle  is  bound 
to  dig  into  the  record  surface  and  wear  it  out. 


The  PATHE  SAi 
grooves  in  an  x.  -a 
bringing  out  the  mi 
SAPPHIRE  BA1, 


Ask  musicians  and  music  lovers  to  compare  the 
PATHEPHOXE  with  every  other  phonograph. 
That's  the  line  of  least  resistance  for  you.  After 
they've  heard  the  ordinary  machines,  they'll  buy 
a  PATHEPHONE.  The  PATHEPHONE 
benefits  by  comparison. 


Naturalness  of  s 
is  what  we  claim 
PHONE.  This  ric 
the  true  musical 
PATHE  Disc; 
PATHE  SAPPH1 
ING  BALL  and  t. 
SOUND  chamb: 


Model  100 
Sells  for  $100 


Pathe  Freres 


E 

th 
I. 

o 


28  W.38t«Streei 


THE    TALKING    MACHINE  WORLD 


51 


5>  ••>-  J 


PLAYS 

S4LL  DISC 

RECORDS 

SECRET 


BALL 


Ei$s  over  the  record 
ave-like  motion, 
aes.  The  PATHE 
BAi «  ouf — never  has 


to  be  changed  and  cannot  scratch  the  record. 
The  music  lovers  are  buying  PATHEPHONES 
all  over  the  country  !  The  PATHE  Dealers  in 
hundreds  of  localities  are  all  reporting  an 
enormous  volume  of  business — they  are  having 
a  phenomenal  demand  for  PATHEPHONES  and 
PATHE  DISCS. 


Model  200 
Sells  for  $200 


A  PATHE  Agency  is  an  exceedingly 
valuable  franchise.  How  about  your 
territory?  Is  it  taken  care  of?  Better 
get  in  touch  with  us  to-day  and  reap 
the  advantage  of  our  National  adver- 
tising campaign  and  the  benefit  to  be 
derived  by  you  through  the  use-  of 
the  well-known  name,  "PATHE 
FRERES,"  familiar  to  millions  of  peo- 
ple every  day  who  attend  the  moving- 
picture  shows. 


Model  De  Luxe 
Sells  for  $225 


ItONO  GRAPH  CO 

NewYohk,U.S.A. 


52 


THE    TALKING    MACHINE  WORLD 


Van  Veen  Sectional  Simple  "Bed-Set"  System  Demonstration  Booths 


6 


I 

■  V 

• 

ft 

X_  J" 

STYLE 


STYLE "B" 


STYLE  "C"  $70  AND  UPWARDS 


Any  one  can  erect  booths  as  easily  and  quickly  as  a  bed  (no  skilled  labor  required).  Our  leading 
designs,  shown  above,  shipped  on  short  notice  anywhere.  Room  sizes,  any  multiple  of  3  feet,  our  standard 
section  size.    High-grade  finish,  will  match  your  sample  if  desired. 

A  department  is  devoted  to  specially  designed  booths  to  match  the  architecture  of  showroom  interiors,  and  will  furnish  designs 
and  quote  prices  promptly  if  furnished  with  elevation  drawing  or  photograph  of  interior.  Sound-proof  construction,  complete 
booth  as  low  as  $70.00.    Mail  your  requirements  for  prices  and  descriptive  circulars. 


ARTHUR  L.  VAN  VEEN  &  CO. 


27  Wooster  Street,  New  York 


CINCINNATI  TRADE  VERY  ACTIVE 

Shortage  of  Popular  Goods  the  Chief  Complaint 
— Phonograph  Shop  Very  Successful — Record 
Demand  on  Increase — Other  News 


Cincinnati,  0.,  April  4. — Sort  of  the  old  story 
about  a  shortage  of  goods  and  the  phenomenal 
demand  for  talkers  of  all  lines  was  the  March 
story  so  far  as  Cincinnati  was  concerned.  The 
trade  is  anxious  to  get  an  excess  of  machines 
on  hand,  but  the  jobbers  and  dealers  believe 
this  will  not  come  to  pass  for  some  time.  There 
appears  to  be  but  one  exception,  the  Otto  Grau 
Piano  Co.,  which  claims  to  be  accumulating 
some  Victor  machines. 

At  the  Cable  house  last  month  the  business 
in  both  machines  and  records,  according  to  W. 
A.  Davin,  was  almost  on  a  par  with  the  holiday 
rush.  This  department,  like  all  in  connection 
with  piano  houses,  was  started  rather  reluctantly 
but  has  proven  itself  to  be  so  substantial  that 
Mr.  Davin  now  devotes  his  entire  time  to  that 
section. 

The  Phonograph  Shop,  dealing  exclusively  in 
the  Edison  Diamond  Disc  machine,  which  was 


opened  less  than  a  month  ago  at  146  East  Fourth 
street,  has  been  very  successful  from  the  start, 
according  to  George  Wabnitz,  the  owner. 
George  Meeks,  his  assistant,  was  at  Richmond, 
Ky.,  yesterday  drumming  up  a  new  field  for 
Edison  machines.  Mme.  Rappold,  one  of  the 
Edison  artists,  will  take  part  In  a  tone  test  re- 
cital at  Emery  Auditorium,  May  1.  Initial  prep- 
arations are  being  made  for  the  event.  Anna 
Case,  another  Edison  favorite,  recently  appeared 
in  a  Symphony  Orchestra  concert.  The  coming 
of  Miss  Case  and  the  opening  of  the  Phono- 
graph Shop  were  an  exciting  combination.  Mr. 
Wabnitz  was  instrumental  in  securing  an  insert 
in  the  orchestral  program  which  attracted  con- 
siderable attention. 

Manager  Dittrich,  of  the  Rudolph  Wurlitzer 
Co.,  to-day  said: 

"The  feature  during  the  last  thirty  days  in 
the  talking  machine  business  has  been  the  tre- 
mendous demand  for  records.  There  never  is 
an  idle  moment  in  our  record  department  either 
wholesale  or  retail,  and  we  have  had  every 
reason  to  congratulate  ourselves  on  the  recent 
increase  in  our  record  stock,  which  has  en- 


Dealers  all  over  the 
country  are  reaping 
a    harvest  with 


The  Pathe  Line- Why  Not  You? 

Patented  Individuality! — That's  Pathe  Instruments  and  Records  !  ! 

There  is  no  competition  if  you  have  the  Pathe  line!    Folks  are  getting 
away  from  the  "old  style"  change  needle  machines. 

Pathe  no  needles  to  change!  Indestructible  Face  Records! 

Largest  Catalog  of  Records  in  the  World— 96,000  Selections 

The  Pathe  Line  of  instruments  and  records  is  complete! 
We  are  distributors  for  the  South 
Write-us  to-day  !  ! 

National  Piano  Company 

316  N.  Howard  Street,  Baltimore,  Md. 


abled  us  to  take  care  of  the  situation  in  a  more 
satisfactory  manner. 

"The  new  Tungs-Tone  Stylus  is  a  tremendous 
drawing  card,  although  the  shortage  in  the 
Tungs-Tone  prevented  us  taking  care  of  even 
a  part  of  the  tremendous  demand. 

"The  wholesale  business  is  extremely  satis- 
factory in  every  way.  While  the  machine  short- 
age continues,  the  record  situation  can  be  han- 
dled in  a  satisfactory  way,  and  dealers  appar- 
ently are  making  the  best  of  the  big  demand 
that  exists  for  Victor  records." 

Manager  Whelen,  of  the  local  Columbia  store, 
stated  that  "Cincinnati  has  enjoyed  another  phe- 
nomenal month's  business  and  total  results  went 
way  ahead  of  March,  1915,  despite  the  fact  that 
there  is  still  a  shortage  of  the  small  machines 
up  to  $50.  The  larger  machines  are  coming 
through  fairly  prompt  now  and  business  seems 
to  be  limited  only  to  the  stock  that  we  can 
procure  from  the  factory.  We  can  dispose  of 
all  we  can  get  and  then  considerably  more." 

Mr.  Binger,  auditor  of  the  Columbia  Grapho- 
phone  Co.,  spent  a  few  days  in  Cincinnati  dur- 
ing the  past  month  and  reports  big  increases  in 
total  results  all  over  the  country. 

S.  H.  Nichols,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  spent  a  day  in  Cincinnati, 
and  as  Mr.  Nichols  is  always  gladly  welcomed 
at  the  Cincinnati  store,  his  visit  was  entirely 
too  short. 


6,000  AT  PATHE  DEMONSTRATION 

Some  Excellent  Publicity  for  the  Pathephone  in 
Connection  with  the  Recent  Style  Show  Held 
by  Zanesville,  O.,  Dealers 


Zanesville,  O.,  April  5.— The  H.  A.  Sturtevant 
Co.,  local  representatives  of  the  Pathe  Freres 
Phonograph,  recently  gave  an  elaborate  demon- 
stration of  that  instrument  in  connection  with 
the  big  style  show  which  was  held  in  this  city. 
The  company  hired  the  Weller  Theatre  for  two 
days  and  gave  four  performances,  the  total  at- 
tendance exceeding  6,000. 

R.  A.  Alpers,  traveling  representative  of  the 
Fischer  Co.,  Cleveland,  O.,  opened  the  program 
at  each  performance  with  a  talk  concerning 
the  construction,  quality  of  tone  and  exclusive 
features  of  the  Pathephone  and  gave  detailed 
information  regarding  the  prices  of  both  ma- 
chines and  records.  The  records  themselves 
were  demonstrated  most  effectively  in  connec- 
tion with  the  playing  of  violins  and  other  instru- 
ments by  members  of  the  orchestra. 


P.  M.  Baker  has  taken  over  the  talking  machine 
business  formerly  owned  by  P.  T.  Eggleston  at 
Waterloo.  N.  Y 


THE    TALKING    MACHINE  WORLD 


53 


THE  TALKING  MACHINE  STORE  OF  THE  SMALL  VILLAGE 

Some  Good  Advice  Upon  This  Subject  from  a  Veteran  Talker  Man  Which  Should  Be  of 
Interest  to  All  Dealers  Who  Contemplate  Extending  Their  Business  to  the  Rural  Dis- 
tricts— How  a  Man  with  Ideas  "Made  Good"  and  Created  Enthusiasm  in  His  Town 


It  was  within  the  cozy  confines  of  a  Pullman 
coach  on  the  Atlantic-by-the-Sea  Express,  that  the 
great  John  Jones,  proprietor  of  the  Unique  Talker 
Shop,  Blanktown,  N.  Y.,  unbosomed  himself  to  the 
writer  upon  the  absorbing  subject,  "The  Talking 
Machine  Store  in  the  Small  Village." 

We  were  rolling  smoothly  along  beside  the  ice- 
clad  Delaware,  watching  with  great  interest  the 
attempts  of  a  rakish  scooter  yacht  to  keep  pace 
with  the  flying  train.  For  a  -mile,  at  least,  it  was 
anybody's  race;  then,  as  the  engineer  slowed  down 
for  Wurlington,  the  white-winged  craft  forged 
ahead  and  disappeared  from  our  zone  of  observa- 
tion; not,  however,  before  I  noticed,  blazoned 
in  huge  letters  across  the  mainsail,  the  words, 
"Unique  Talker  Shop,  Jr.,  Port  Haines,  N.  J."  I 
also  remembered  with  pleasure  the  picture  of  the 
skipper,  a  pretty  young  girl  in  white  furs,  waving 
us  a  saucy  adieu  with  a  mittened  hand  jauntily 
upflung. 

"Handles  it  well,  doesn't  she?"  exclaimed  Mr. 
Jones  enthusiastically.  "Just  as  clever  with  a 
launch  or  canoe.  Believe  me,  she's  some  girl — my 
assistant  manager  at  Port  Haines." 

"Port  Haines?  I'm  afraid  I  don't  understand. 
Am  I  to  infer  that  you  have  brought  a  talker 
shop  to  the  Jersey  wilds?"  I  asked,  with  ill-con- 
cealed astonishment. 

"Oh,  pardon  me,  son,"  apologized  my  companion, 
"I  had  forgotten  you  did  not  know  of  my  last 
venture.  In  fact,  mentioning  it  at  all  just  at  this 
time  was  more  or  less  of  a  slip  on  my  part ;  but 
now  that  the  cat  is  out  of  the  bag,  I'll  tell  you 
about  it,  for  I  rather  think  it  will  make  good  copy." 

I  expressed  my  thanks,  and  simultaneously 
reached  for  my  notebook. 

"As  you  have  probably  noticed,  son,"  he  re- 
sumed, glimpsing  my  businesslike  preparations,  "I 


can't  talk  without  the  friendly  companionship  of  a 
a  good  cigar.   Let's  go  forward  and  smoke." 

Comfortably  settled  within  the  cushioned  depths 
of  his  easy  chair,  something  cold  in  a  tall  glass 
at  his  elbow,  and  fragrant  weed  aglow,  John  Jones 
sighed  in  sweet  contentment.  "This  is  the  life," 
quoth  he. 

"About  that  store  at  Port  Haines?"  I  queried. 

"All  right,  son ;  I'm  ready  when  you  are."  Then, 
noticing  my  poised  pencil  and  opened  notebook,  he 
began : 

"The  idea  of  extending  my  business  to  a  small 
village  such  as  Port  Haines  did  not  originate  with 
me.  My  star  salesman,  as  you  know,  recently  took 
unto  himself  a  wife;  deprived  me  of  the  best 
stenographer  I  ever  had,  too,  when  he  did  it.  We 
had  a  little  confidential  chat  just  prior  to  that 
momentous  event,  in  which  I  assured  him  that  his 
salary  would  be  materially  advanced  as  became 
a  married  man ;  and,  after  he  had  thanked  me,  he 
said  he  had  a  scheme  in  his  mind  that  he  would  like 
to  thresh  out  with  me  at  my  convenience.  He  ex- 
plained, incidentally,  that  there  was  money  in  it. 
'One  good  turn  deserves  another,  boss,'  he  re- 
marked, with  that  contagious  grin  of  his. 

"Well,  I  let  him  have  his  head  in  the  matter  of 
talk.  I  knew  by  experience  that  nine  out  of  every 
ten  of  his  ideas  were  money  makers,  and  I  felt  that 
it  was  up  to  me  to  sit  tight  and  listen  to  what 
he  might  have  to  say. 

"At  the  conclusion  of  our  conference  it  was 
decided  between  us  that  Port  Haines  was  to  have 
a  talker  shop,  and  a  good  one — sort  of  a  junior 
edition  of  the  Blanktown  establishment.  That 
was  just  six  months  ago,  and  now,  although  we 
are  doing  business  in  a  village  of  not  more  than 
'  one  thousand  inhabitants,  counting  chickens  and 
dcgs,  we  are  making  good,  and  the  future  looks  as 


rosy  as  a  June  dawn.  My  star  salesman  is  some 
boy." 

We  had  crossed  the  Delaware  by  now  and  were 
swinging  swiftly  southward,  the  towns  becoming 
more  widely  distributed,  with  the  pine  barrens 
close  ahead. 

"It  seemed  like  a  big  risk  to  me  at  first,"  con- 
tinued Mr.  Jones,  after  a  short  interval  of  silence, 
"but  I  had  such  faith  in  S.  S.  that  I  gave  him 
carte  blanche.  As  usual,  it  was  a  safe  bet.  He 
breezed  into  the  picturesque  little  hamlet  on  the 
banks  of  the  dreamy  Canrocas  Creek  one  morning 
a  few  days  after  our  meeting  and  called  upon  the 
genial  storekeeper,  who  also  basked  in  the  sun- 
shine shed  by  the  offices  of  postmaster  and  over- 
seer of  the  poor. 

"After  asking  a  few  adroit  questions,  he  learned 
that  there  was  a  very  desirable  location  available  at 
the  corner  of  Main  and  Washington  streets.  There 
was  a  bungalow  under  course  of  construction  at 
that  point,  which,  with  some  alterations,  would 
make  an  ideal  talker  shop. 

"He  next  went  to  see  the  real  estate  man  who 
had  the  property  in  charge,  and  made  inquiries. 
Both  of  these  gentlemen  fell  under  the  magic  spell 
of  my  salesman's  sunny  smile,  and,  while  they  ex- 
pressed themselves  as  being  somewhat  skeptical  so 
far  as  the  ultimate  success  of  his  project  was  con- 
cerned, they  promised  to  give  him  all  possible  as- 
sistance. By  evening  the  deal  was  closed,  and  it 
was  spread  broadcast  over  the  whole  countryside 
that  Port  Haines  was  to  have  a  real  talker  store. 

"In  a  week's  time  the  alterations  were  completed 
and  stock  moved  in.  This  accomplished,  a  cul- 
tured young  lady  of  the  village  was  installed  in  the 
store  as  assistant  manager  and  social  hostess. 
(Apologies  to  Bob.)  That  was  she  you  saw  on 
the  river.  Her  idea  of  recreation  is  the  indulgence 
in  rare  sport  and  unique  advertising  simultaneously. 

"Then  S.  S.  went  out  after  business.  While  he 
was  making  a  carefully  planned  tour  of  the  sur- 
rounding country  in  a  Ford  car,  calling  on  the  farm- 
ers and  making  friends  everywhere  through  the 
medium  of  his  magnetic  personality,  his  dainty  as- 
(Continued  on  page  54.) 


LONG 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 


Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak  Height  34  in.  Top  19Vsx 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19Vsx 
22%  in  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


54 


THE   TALKING   MACHINE  WORLD 


THE  STORE  IN  THE  SMALL  VILLAGE 

(Continued  from  page  53.) 

sistant  was  entertaining  the  village  sewing  circle, 
the  girls'  sunshine  club,  the  Luther  League  and  the 
women's  thimble  bee,  serving  tea  in  fragile  cups,  and 
thin  sandwiches  on  paper  napkins  inscribed  with  the 
insignia  of  Unique  Talker  Shop,  Jr.,  also  ren- 
dering a  skilfully  arranged  concert  of  choice 
records." 

We  crossed  a  clearing  where  a  cabin  lay 
sprawled  in  the  snow  and  a  stooped  woman  weakly 
plied  an  axe  at  the  woodpile,  while  a  ragged  child 
clung  to  her  skirts.  Then,  as  we  dashed  once  more 
amid  the  pines,  a  doe  and  her  fawn  gazed  in  mute 
curiosity  at  the  iron  giant  thundering  past.  A 
moment  more  and  these  too  disappeared,  and  again 
the  grim  wilderness  engulfed  us. 

John  Jones  lit  his  second  cigar  and  resumed : 
"The  plan  adopted  from  the  first,  both  in  the  store 
and  on  the  road,  was  to  create  enthusiasm.  When 
S.  S.  called  on  a  farmer,  he  explained  very  thor- 
oughly just  how  badly  that  farmer  and  his  family 
needed  a  talking  machine.  He  simply  used  the 
methods  employed  by  every  up-to-date  salesman, 
but  his  pleasing  manner  and  general  air  of  op- 
timism were  largely  responsible  for  the  satisfac- 
tory orders  he  brought  in.  Once  his  prospective 
customer  became  in  the  least  interested,  he  was 
asked  to  call  at  the  shop  for  an  hour  of  good  music 
and  good  cheer.  He  was  informed  that  as  it  was 
the  off  season  on  the  farm  he  could  easily  get  away 
for  that  length  of  time,  and  as  a  party  of  his 
friends  were  expected,  it  would  be  in  bad  form 
socially  for  him  to  disappoint  them.  His  wife  was 
told  that  her  chum,  Mrs.  Browne,  had  given  her 
word  to  be  among  those  present,  and  would  expect 
her  also. 

"In  the  capable  hands  of  the  assistant  manager 
these  parties  were  a  pronounced  success  from  the 
beginning.  By  the  display  of  rare  tact  just  the 
folks  who  were  most  apt  to  be  congenial  were  as- 
sembled at  the  same  time,  and  it  soon  became  quite 
the  usual  thing  for  a  matron  in  Port  Haines  to  ask 
this  question  of  her  spouse,  'Going  to  lodge  or  the 
talker  shop  to-night,  Sam?'  and  the  answer  would 
probably  be,  'Well,  I'll  run  down  and  hear  a  few 
records,  I  reckon;  some  of  the  fellows  I  like  are 
going  to  be  there.  I  can  send  my  dues  over  by  the 
boy.' 

"The  store  had  not  been  opened  two  weeks  be- 
fore the  minister  called  to  congratulate  us  upon 
our  hospitality  and  to  assure  us  that  we  were  doing 
real  good  in  the  community.  It  seemed  that  quite 
a  great  deal  of  the  money  formerly  spent  in  Holly 
Hill,  the  nearest  town,  for  intoxicants,  had  been 
diverted  to  the  coffers  of  our  establishment,  and 
in  return  the  young  men  were  becoming  enthusias- 
tic record  collectors  where  they  once  specialized  on 
cigarettes  and  booze.  After  this  visit  of  the  cler- 
gyman, and  at  his  suggestion,  S.  S.  attended  a 
meeting  of  the  school  board,  while  his  assistant 
talked  business  to  the  pretty  principal  and  her  ef- 
ficient staff.  This  resulted  in  the  sale  of  a  machine 
and  a  large  collection  of  educational  records. 

"He  sold  the  chief  of  the  Boy  Scouts  an  instru- 
ment, to  be  used  as  an  accompaniment  for  drills. 

"The  Young  Men's  Christian  Associations,  not 
only  in  Port  Haines  but  in  surrounding  villages, 
have  been  inoculated  with  the  desire  for  talking 
machines  in  their  meeting  rooms. 

"Dances  and  operatic  performances,  both  of  the 
evening  dress  and  informal  varieties,  have  been 
given. 

"The  little  weekly  paper  in  the  village  carries  a 
big  advertisement  of  ours  in  every  edition,  con- 
taining a  list  of  all  the  new  records  as  they  appear 
and  little  items  of  news  interesting  to  the  talker 
fan. 

"S.  S.  informed  me  the  last  time  he  was  in 
Blanktown  that  he  would  soon  be  in  a  position  to 
give  his  customers  a  tone  test,  and,  as  he  laugh- 
ingly expressed  it,  'That  will  put  Port  Haines  on 
the  map.' 

"He  also  stated  that  he  thought  I  could  send 
another  general  manager  soon,  as  he  had  things 
in  such  shape  that  they  would  about  run  themselves. 
Sounds  good,  doesn't  it? 

"We  are  looking  forward  to  a  big  business 
throughout  the  coming  summer,  owing  to  the  fact 


that  the  Canrocas  is  a  stream  of  surpassing  beauty, 
and  during  the  vacation  months  motor  boating  and 
canoeing  are  extensively  indulged  in  by  people 
who  come  to  Port  Haines  for  that  purpose.  We 
are  going  to  specialize  on  a  small  cabinet  talking 
machine  of  just  the  right  dimensions  to  fit  in  nicely 
with  a  boating  equipment,  and  our  social  hostess, 
herself  a  nautical  expert,  will  demonstrate  the 
practicability  of  the  instrument  as  a  yachting  ac- 
cessory and  the  keen  delight  that  can  be  derived 
from  its  use." 

"Baggage  checked  for  Atlantic-by-the-Sea !" 
boomed  a  deep  voice  from  the  aisle  as  the  transfer 
company's  man  sped  through  the  train. 

The  barrens  were  behind  us ;  the  tang  of  the  salt 
air  refreshed  our  nostrils  as  we  sped  across  the 
meadows  and  into  the  depot.  As  we  parted  be- 
neath the  train  shed,  John  Jones  invited  with  great 
cordiality,  "Come  up  to  see  us  at  Port  Haines  dur- 
ing the  height  of  the  season;  it  may  mean  another 
story  for  you." 

I  am  looking  forward  to  that  experience  with 
much  pleasure. 

Howard  Taylor  Middleton. 

Illlllllilllllllllllllllllllllllllll 


W.  F.  LYNCH  APPOINTED  MANAGER 


William  F.  Lynch  has  been  appointed  man- 
ager of  the  Victrola  department  of  Wm.  Knabe 
&  Co.,  New  York,  succeeding  J.  Y.  Shepard, 
who  has  joined  the  staff  of  the  G.  T.  Williams 
Co.,  Brooklyn,  N.  Y.,  Victor  distributer. 

Mr.  Lynch  is  well  known  in  the  local  Victor 
trade,  having  been  manager  of  the  Lord  &  Tay- 
lor department  for  quite  some  time.  He  is 
well  versed  in  all  details  of  Victor  merchan- 
dising and  is  particularly  qualified  to  handle  the 
high-class  trade  which  visits  the  establishment 
of  Wm.  Knabe  &  Co. 


INCREASES  FACTORY  CAPACITY 


The  Nanes  Art  Furniture  Co.,  New  York, 
manufacturers  of  the  Savoy  line  of  talking  ma- 
chines, has  just  increased  its  factory  capacity  in 
order  to  take  care  of  existing  demands.  The 
company  has  in  course  of  completion  a  number 
of  new  models  of  cabinet  and  table  machines 
which  will  be  announced  and  placed  on  the  mar- 
ket in  a  few  weeks. 


Do  You  Have  a  Space 

in  your  store,  say  about  1  6x24,  that  is  not  working  hard  enough 
— that  is  not  earning  you  as  much  as  you  would  like  it  to? 
You  have,  eh? — Well,  let  us  tell  you 

Sonora 

will  work  wonders  in  that  little  section,  so  much,  indeed,  that  it 
is  only  a  matter  of  time  until  it  grows  to  a  32x48. 

Sonora 

certainly  starts  things  going,  it  sells,  and  sells  with  ease  and  at 
a  profit ;  and  it  stays  sold,  and  you  soon  begin  to  realize  it  is 
the  most  profitable  thing  you  have  in  the  store,  and  you  sacrifice 
space  for  the  best  selling  thing  always. 

Now  we  would  like  to  tell  you  about  the  many  accounts  we 
have  opened  up  and  invariably  most  of  the  merchants  would 

have  started  sooner  but 
thought  they  didn't  have  the 
space.  Again 

Sonora 

dictates  to  her  master,  who 
bows  with  ease. 

We  have  a  grand  proposition  to  offer  you  and 
try  to  induce  you  to  take  advantage  oj  just 
such  an  occasion  as  this  — You  do  not  have 
to  invest  a  great  lot.  We  carry  the  slock,  and 
deliver  the  goods  to  you — all  you  have  to  do 
is  to  put  on  a  record  and  let  Sonora  Talk, 
for  itself. 

Department  M 

The  Piersol  Carpet  Co. 

Lancaster,  Pa. 

Distributors  for  44  Counties  in  Central  Pennsylvania 


THE    TALKING    MACHINE  WORLD 


54a 


GREAT  PUBLICITY  CAMPAIGN 

In  Behalf  of  the  Aeolian-Vocalion  Appearing  in 
Prominent  Magazines  and  Newspapers  At- 
tracts Attention — Prestige-Building  Copy 


The  advertising  in  behalf  of  the  Aeolian-Voca- 
lion which  has  appeared  the  past  year  in  the  leading 
magazines  and  newspapers  has  been  noteworthy 
from  many  standpoints,  but  chiefly  because  of  the 


A  Recent  Aeolian-Vocalion  Advertisement 

fact  that  in  every  phrase  and  illustration  this  pub-  ity  and  perfection 
licity  has  been  in  complete  harmony  with  the  stand- 
ing of  the  Aeolian  Co.  in  the  musical  and  business 
worlds.  It  must  be  considered  that  the  Aeolian 
Co.'s  prestige  is  not  local  or  even  country-wide,  but 
international  and  world-wide  in  its  extent,  as  there 
is  no  civilized  country  on  the  globe  that  has  not 


received  one  or  the  other  of  the  Aeolian  Co.'s 
products. 

The  direct  and  intangible  influence  of  this  Vo- 
calion  advertising  was  interestingly  discussed  by 
H.  Chamberlin,  of  the  Aeolian  Co.'s  advertising 
division,  who,  in  a  recent  interview  with  The 
World,  said : 

"The  Aeolian  Co.  has  endeavored  to  present  the 
Aeolian-Vocalion  to  the  general  public  in  such  a 
way  that  the  position  which  our  company  occupies 
in  the  piano  and  musical  worlds 
will  be  reflected  in  the  steady 
growth  of  the  Aeolian-Vocalion 
dealer's  business.  In  other  words, 
we  are  trying  to  aid  the  dealer  to 
capitalize  our  prestige — to  help 
him  make  one  of  his  assets  the 
stability  and  strength  which 
stands  behind  the  Aeolian  Co., 
and  which  is  recognized  the  world 
over. 

"That  we  have  succeeded  in  this 
to  a  remarkable  degree  is  shown 
by  the  sales  experiences  of  most 
of  our  Vocalion  dealers.  In  the 
introduction  of  this  new  instru- 
ment they  have  met  with  little  of 
the  sales  resistance  that  usually 
must  be  overcome  in  presenting 
a  new  line  to  the  public.  The 
more  than  twenty  years  of  con- 
sistent national  advertising  by 
the  Aeolian  Co.  has  created  an 
easy  market  for  any  Aeolian  in- 
strument. Consequently,  Voca- 
lion sales  are  running  along  as  if 
the  public  had  always  known  the 
instrument. 

"Many  of  our  Aeolian-Vocalion 
representatives  have  told  us  that 
they  attribute  a  material  measure 
of  their  success  with  the  Vocalion 
line  to  the  unusual  strength  of 
Aeolian  prestige.  They  have 
found  their  customers  impressed 
with  the  fact  that  the  Aeolian- 
Vocalion  carries  with  it  far  more 
than  the  average  guarantee  of  qual- 


"We  are  planning  to  extend  an  even  closer  co- 
operation to  our  dealers  in  the  future  than  we 
have  in  the  past,  and  our  publicity  campaign  will 
be  prepared  with  one  idea  in  mind  of  assisting 
our  representatives  in  profitably  developing  and  ex- 
tending their  clienteles." 


THE  VECCO  ELECTRIC  DRIVE 


Being  Put  On  the  Market  by  Well  Known  Bos- 
ton Parties 


Boston,  Mass.,  April  11. — John  A.  Davis,  of  the 
piano  and  talking  machine  firm  of  Furbush-Davis 
Piano  Co.,  of  Boylston  street,  has  become  inter- 
ested in  an  electric  motor  which  is  designed  to 
be  a  complete  unit.  It  is  called  the  Vecco  Electric 
Drive  and  it  has  been  attracting  much  attention 
in  the  windows  of  the  Edison  Electric  Illuminating 
Company  in  Boylston  street  for  a  fortnight  past. 


The  company  has  opened  quarters  at  248  Boylston 
street  and  the  officers  are  Charles  F.  Simes,  presi- 
dent, Mr.  Simes  having  had  wide  experience  in 
the  talking  machine  business ;  John  A.  Davis  is 
the  vice-president,  and  H.  A.  Robbins  is  the  treas- 
urer. The  Vecco  Electric  Drive  is  properly  pro- 
tected by  patents  and  the  display  has  brought  forth 
much  more  intimate  inquiry  at  the  company's  head- 
quarters, where  it  is  being  minutely  inspected. 


SUPPLIERS  TO  THE  TRADE 

The  Doehler  Die  Casting  Co.  of  Brooklyn  and 
Toledo  Has  Built  Up  a  Large  Trade 

The  Doehler  Die  Casting  Co.,  Brooklyn,  N. 
Y.,  and  Toledo,  O.,  one  of  the  most  successful 
concerns  in  the  die  casting  field,  was  established 
by  H.  H.  Doehler,  its  present  president  and  gen- 
eral manager,  some  twelve  years  ago,  in  a  very 
modest  way.  To-day  this  company  occupies  a 
high  position  in  this  field  and  counts  among  its 
customers  some  of  the  largest  and  most  promi- 
nent manufacturers  in  the  various  industries  to 
which  the  use  of  die  casting  is  adapted. 

This  method  is  an  economical  one  for  the 
production  of  tone  arms  and  sound  boxes  for 
talking  machines.  Cast  under  pressure  from  per- 
manent metallic  molds  or  dies  from  which  an 
unlimited  number  of  castings  may  be  produced 
— each  and  every  one  uniformly  accurate  in 
most  intricate  details — sharp  in  outline,  smooth 
in  finish  and  delivered  ready  for  plating  or 
enameling  and  assembling  without  any  further 
machining  being  required. 


BUSINESS  IS  OF  LARGE  VOLUME 

Reports  Manager  McCormick  of  the  Sonora 
Phonograph  Corp. — New  $1,000  Sonora 
Praised  by  Sonora  Dealers  Everywhere 

"Business  is  maintaining  its  huge  volume," 
commented  L.  S.  McCormick,  sales  manager, 
Sonora  Phonograph  Corp.,  57  Reade  street,  New 
York,  when  asked  for  an  expression  anent  busi- 
ness conditions. 

"One  of  the  biggest  surprises  brought  before 
me  during  my  commercial  career,"  he  added, 
"is  the  unusual  reception  given  the  new  Sonora 
$1,000  machine,  which  has  not  only  been  ordered 
by  retail  merchants  of  this  city,  but  dealers 
throughout  the  country  have  evidenced  their 
desire  to  sell  this  wonderful  example  of  phono- 
graph construction." 

It  was  Solomon  who  2,900  years  ago  said, 
"Go  to  the  Ant" — to  learn  how  to  hustle.  Must 
humanity,  supposedly  endowed  with  "gray  mat- 
ter," still  draw  her  lessons  from  the  most  lowly 
of  the  creature  world?    It  sometimes  seems  so. 


Jewel  Points 

for  the  reproduction  of  hill  and 
dale  cut  records. 


Here  is  a  sapphire  needle  that 
is  made  scientifically,  with  true 
regard  for  its  utility  as  the 
connecting  link  between  the 
record  and  the  phonograph. 

Made  with  a  high  ideal  of  jewel 
craftsmanship — pretty,  durable, 
and  exquisitely  and  perfectly 
fashioned  to  draw  even  the  la- 
tent powers  from  the  favorite 
compositions  of  your  customers. 

Capacity  of  our  equipment  is  in 
the  thousands  daily,  and  we 
can  make  deliveries  as  agreed. 
These  readily  retail  for  $1.00. 

WHOLESALE  PRICES 
Samples,  30  cents  each.  $2.50 
a  dozen.    Special  discounts  in 
hundred  and  thousand  lots. 

A.  F.  Meisselbach  &  Bro. 

Congress  Street       NEWARK,  N.  J. 


NAME-PLATES 

AND  TRANSFERS 

We  make  the  Name' Plates  and  Trans' 
fers  for  the  largest  talking  machine  manu- 
facturers in  this  country  and  for  dealers  in 
every  State. 

YOUR  NAME,  Mr.  Dealer,  on  every 
machine  brings  the  owner  back  to  you  for 
records  and  his  friends  to  you  for  a  ma- 
chine. 

Samples,  Suggestions  and  Sketches  Furnished  FREE 

the  MEYERCORD  co. 

LARGEST  MANUFACTURERS  OF 

DECALCOMANIA 

NAME-PLATES  AND  TRANSFERS 

CHICAGO 


54/7 


THE    TALKING    MACHINE  WORLD 


VICTROLAS  FIRST  IN  AUGUSTA  FIRE 


Nine-Tenths  of  the  Victrolas  in  the  Burned  Dis- 
trict of  That  City  Were  Saved  by  Owners, 
Declares  W.  P.  Manning — Has  Done  Much 
to  Elevate  Musical  Taste  in  South 


Augusta,  Ga.,  April  8. — W.  P.  Manning,  head 
of  the  W.  P.  Manning  Co.,  this  city,  has  some 
interesting  incidents  to  relate  regarding  the  great 
fire  which  swept  through  a  large  section  of  that 
city  on  March  22nd  resulting  in  a  loss  of  over  $8,- 
000.000.  "It  is  interesting  to  note,"  declares  Mr. 
Manning,  "that  about  nine-tenths  of  the  Victrolas 
in  the  section  swept  by  the  fire  were  saved.  It 
appears  that  in  almost  every  case  the  first  thought 
when  the  flames  got  dangerously  close  was  of  the 
Victrola  and  in  some  cases  handsome  pictures,  ex- 
pensive furnishings,  silverware  and  even  relics 
which  could  never  be  replaced,  were  abandoned 
foi  the  purpose  of  carrying  the  Victrola  to  a  place 
of  safety. 

"In  one  instance  a  Victrola  XVI  was  saved  in 
preference  to  a  very  handsome  piano,  both  could 
not  be  saved.  We  do  not  know  of  anything  that 
speaks  higher  for  the  Victrola  in  our  section  of  the 
South.  It  has  done  so  much  to  elevate  the  musical 
standard  in  our  city,  and  is  being  more  firmly  estab- 
lished each  day,  as  is  proven  by  the  rush  we  have 
had  for  Victrolas  in  the  past  six  months.  We  have 
done  more  real  Victor  business  in  this  length  of 
time  than  we  did  the  whole  of  the  four  years  pre- 
vious. It  seems  that  we  can  hardly  keep  them  on 
our  sales  floor,  for  as  soon  as  they  come  in  they 
are  sold,  as  we  are  selling  them  faster  than  we 
can  get  them  in.  It  was  only  yesterday  that  we  had 
to  telegraph  an  order  in  for  more  Victrolas.  While 
this  fire  would  seem  to  have  demoralized  business, 
it  has  not  done  so,  as  the  people  who  were  de- 
pressed sought  the  Victrola  to  liven  things  up. 
Despite  the  great  financial  loss,  the  people  are  look- 
ing optimistically  to  the  future."' 


W.  S.  Rier  is  now  connected  with  the  Victor 
Victrola  department  of  the  Spring-Holsworth  Co.'s 
store  at  Alliance,  O. 


Doubles  the  Value  of  the  Talking  Machine 

The  VICS0NIA 

Puts  Edison  Record  Music  at  the 
command  of  every  one  owning 
another  leading  make  of  phono- 
graph. 


Fits  the  Grafonola,  Victrola,  Sonora  and  Crescent  Phonographs  with  special 
type  for  A  eoliaiv  Vocation. 

The  VICSONIA,  with  its  WONDERFUL  DIAPHRAGM  and  jewel 
point,  is  a  revelation  in  producers.  Tested  and  endorsed  by  trade 
experts.    Easily  attached  without  altering  any  part  of  machine. 

The  VICSONIA  retails  in  the  United  States  for  $7.50,  nickel-plated;  $8.50, 
gold-plated.    Liberal  discounts  to  dealers. 

Write  for  exclusive  territory  now. 

SPECIAL  INTRODUCTORY  OFFER 

One  VICSONIA,  nickel,  will  be  sent  to  any  dealer  in  the  United  States 
for  $4.00.    Canada  $5.00.    Cash  with  order. 

OUR  "PURE-TONE"  DIAPHRAGMS 

for  all  makes  of  reproducers,  give  richer,  purer,  more  natural  tones,  better  articulation  than  any  others. 
Eliminates  all  that  is  harsh,  metallic — evenly  balances  treble  and  bass.  REAL  MUSIC  made 
possible  from  needle  cut  records.    Send  NOW  for  particulars  and  prices. 

WALTER  M.  SEYMOUR  313  E.  134th  St.,  New  York 


NEW  CONCERN  ORGANIZED 


The  Greer  Phonograph  Corporation,  Frederic 
Greer,  president,  525  West  Van  Buren  street,  Chi- 
cago, is  the  title  of  a  new  company  recently  organ- 


ized to  market  a  low-priced  phonograph.  Manu- 
facturers of  spring  motors,  sound  boxes  and  other 
phonograph  parts  are  requested  to  submit  samples 
and  prices  of  their  various  lines  of  goods  to  the 
new  concern. 


Just  what  you  are  looking  for 

Simply  Wonderful  Wonderfully  Simple 

Electrical  Engineers  Astonished 

They  said  it  could  not  be  done 

We  have  revolutionized  some  of  the  oldest  principles  of  electricity.  We  have  invented  an  electric 
phonograph  motor,  running  at  a  perfect,  even,  steady  speed,  without  the  use  of  condensers 
or  transformers,  and  can  regulate  the  speed  fast  or  slow,  without  the  use  of  rheostats. 

Praised  by  everyone  who  has  seen  it 
"1E3)Tr     A  ^TE3>  Tr'nn'lC  5>5> 


Electric 


7  REASONS  Why  You  Should  Use  "PlayRite"  Electric-Motors 

BECAUSE: 


NO  MORE  SPRING  TROUBLES. 

They  are  guaranteed  to  run  perfectly,  regardless  of  variation  in 

electric  current. 
Practically  noiseless. 

Positively  won't  burn  out  or  blow  fuses,  or  give  any  trouble. 


5.  Cost  less  than  one  cent  per  week  to  operate. 

6.  GUARANTEED  against  any  defects  for  1  year. 

7.  Motors  are  furnished  complete,  with  12  inch  turntable,  10  feet  of  ex- 

tension cord,  plug,  speed  regulator  and  brake,  ready  for  in- 
stalling into  cases. 


Furnished,  either  for  direct  or  alternating  current,  or  for  6  volt  storage  Battery  or  dry  cells. 
QUICK  DELIVERY— CAPACITY  THREE  HUNDRED  MOTORS  PER  DAY 

AMERICAN  PHONOPARTS  COMPANY 

Offices  and  Warerooms:  208-210-212  South  Wabash  Avenue 


CHICAGO 


WE  ALSO  SELL  COMPLETE  ELECTRIC  OR  SPRING  MOTOR   PHONOGRAPHS— WHO  LES  ALE  ONLY 


THE    TALKING    MACHINE  WORLD 


55 


SECURE  THE  SONORA  AGENCY 

Chas.  J.  Orth,  the  Prominent  Piano  Dealer  of 
Milwaukee,  Plans  to  Feature  This  Instrument 
in  a  Prominent  Way  in  His  Locality 


NEW  STYLE  OF  NEWSPAPER  ADS.      TO  RECORD  FOR  COLUMBIA  LIBRARY 


Milwaukee,  Wis.,  April  5. — The  agency  for  the 
Sonora  line  of  talking  machines,  manufactured 
by  the  Sonora  Phonograph  Corporation  of  New 
York,  has  been  taken  on  in  Milwaukee  by 
Charles  J.  Orth,  one  of  the  best  known  piano 
men  and  composers  in  this  city.  Mr.  Orth  is 
the  composer  of  the  famous  descriptive  piece, 
"In  a  Clock  Store,"  of  which  many  thousand 


Charles  J.  Orth  - 

phonographic  records  have  been  made  and  the 
news  that  he  is  now  selling  talking  machines  will 
be  of  interest  to  thousands  of  dealers  all  over 
the  country.  When  Mr.  Orth  made  a  recent  trip 
through  the  East  he  was  warmly  greeted  every- 
where by  talking  machine  men,  who  were  glad 
to  become  acquainted  with  the  composer  of  "In 
a  Clock  Store." 

Mr.  Orth  has  arranged  special  quarters  in  his 
store  at  274  West  Water  street  for  the  new  So- 
nora line,  where  he  is  displaying  a  large  stock 
of  goods.  The  well-known  piano  man  and  com- 
poser is  most  enthusiastic  over  the  manner  in 
which  the  Sonora  goods  are  selling  in  Milwau- 
kee. Peter  J.  Kraus,  formerly  a  Victor  dealer 
at  Port  Washington,  now  a  member  of  the  Orth 
sales  force,  will  be  in  direct  charge  of  the  new 
Sonora  department  at  the  Orth  store.  Hand- 
some new  demonstration  booths  and  other  fa- 
cilities have  been  provided  at  the  Orth' estab- 
lishment. 


The  Gotham  Shop,  dealers  in  talking  machines, 
has  been  incorporated  at  Albany  by  M.  Freed- 
man,  S.  M.  Louis  and  L.  Kurtz,  of  135  Broadway, 
New  York  City: 


The  J.  A.  A.  Sohms  music  store,  at  Walden, 
N.  Y.,  is  running  a  series  of  Victrola  concerts 
afternoons  and  evenings,  which  are  very  popular 
and  which  have  resulted  in  some  good  sales. 


Victor  Co.  Makes  Announcement  Regarding  Ad- 
vertising in  Daily  Papers  Which  Will  Give 
More  Distinctiveness  to  Its  Publicity 


Harry  C.  Browne,  of  "House  of  Glass"  Com- 
pany, to  Make  Records  for  Columbia  Library 


The  Viotor  Talking  Machine  Co.  sent  out  to 
its  dealers  this  week  an  announcement  of  a  new 
style  of  newspaper  advertising  which  will  replace 
the  former  irregular  sized  advertising  which  has 
been  used  in  the  newspapers  throughout  the  coun- 
try for  a  number  of  years.  The  new  advertising 
occupies  larger  space  than  the  former  style,  and 
the  following  letter  which  was  sent  to  the  dealers 
in  company  with  the  proofs  of  the  April  adver- 
tisements indicates  the  company's  advertising  poli- 
cies for  1916,  which,  in  all  ways,  is  a  most  com- 
prehensive one. 

''We  enclose  advance  proofs  of  Victor  newspaper  adver- 
tising which  will  appear  in  the  newspapers  of  your  city 
during  the  month'  of  April.  Advertisements  of  the  same 
forceful,  dominating  character  (all  of  this  size)  will  ap- 
pear in  these  papers  every  week  in  the  year. 

"This  constitutes  a  large  increase  in  our  newspaper  ad- 
vertising space  and  takes  the  place  of  the  irregular  shaped 
advertisements  that  have  been  such  a  feature  of  your  local 
newspapers  for  the  past  four  years. 

"This  increased  advertising  in  the  newspapers  has  been 
placed  with  the  distinct  understanding  that  Dealers',  dis- 
tributors', or  any  other  talking  machine  advertising  shall 
not  appear  on  this  same  page,  and  we  feel  sure  that  all 
Victor  dealers  and  distributors  will  welcome  this  condi- 
tion, because  it  will  enable  each  dealer  to  advertise  in  some 
part  of  the  paper  and  gather  equal  benefit  from  the  big 
Victor  advertisement. 

"The  necessity  of  enforcing  this  condition  is  due  to  the 
fact  that  some  publishers  disposed  of  all  the  space  be- 
neath the  irregular  shaped  advertisement  to  one  dealer, 
thus  excluding  all  other  dealers,  which,  as  everyone  will 
grant,  was  unfair  and  not  in  harmony  with  the  Victor 
Co.'s  policy  of  affording  every  dealer  equal  benefits  from 
all  Victor  advertising. 

"In  many  cities,  additional  newspapers  have  been  added 
to  our  previous  list,  and,  in  addition  to  the  cities  that 
previously  carried  Victor  advertising  in  their  newspapers, 
there  have  been  added  about  200  other  cities,  taking  in 
practically  every  city  of  25,000  population,  and  over,  and 
including  quite  a  number  of  cities  of  less  population. 

"We  want  you  to  understand  the  motive  that  prompts 
this  enormous  increase  in  our  newspaper  advertising  at  this 
time,  when  the  capacity  of  the  factory  is  far  behind  the 
demand  of  our  distributors  and  dealers.  We  do  not  in- 
tend, even  in  the  face  of  our  enormously  increased  busi- 
ness, that  the  public  shall,  even  for  a  moment,  lose  sight 
of  the  fact  that  the  Victor  is,  and  always  will  be,  the 
supreme  musical  instrument.  We  are  not  going  to  let  any 
parsimonious  policy  creep  ill  and  fool  us  into  believing 
that  our  advertising  should  be  curtailed  even  though  we 
cannot  fill  our  orders. 

"In  addition  to  this  increase  in  newspaper  advertising, 
which  amounts  to  many  hundreds  of  thousands  of  dollars, 
we  have  also  greatly  increased  out  big  national  adver- 
tising in  the  magazines,  and  it  is  our  desire  to  im- 
press upon  every  dealer  and  distributor  that  we  will 
increase  this  already  stupendous  advertising  just  as  fast 
as  the  demand  increases.  If  we  can,  by  our  example, 
make  all  Victor  dealers  understand  that  their  business 
and  profits  will  grow  with  every  increase  in  their  ad- 
vertising, we  shall  feel  that  our  dealers  have  awakened 
to  a  realization  of  their  opportunities  and  have  determined 
to  get  their  share  of  the  enormous  Victor  business  which 
is  so  general  all  over  the  United  States,  and  which  is 
growing  bigger  and  bigger  every  day." 


NEW  DIRECTORS  FOR  SONORA  CORP. 


At  a  recent  meeting  of  the  Board  of  Directors 
of  the  Sonora  Phonograph  Corp.,  57  Reade  street, 
New  York,  it  was  decided  to  fill  certain  vacancies 
that  had  been  in  existence  on  the  Board  of  Di- 
rectors, and  the  following  now  represents  the  full 
Directorate  of  the  company:  George  E.  Bright- 
son,  S.  D.  Brightson,  Joseph  Wolff,  Henry  P. 
Chilton  and  Waldo  G.  Morse. 


Do  You  Sell  Your  Customers 
Improved  Half-Tone  Needles? 

If  not,  why  not  ?  A  trial  will  convince.  Fit  all  talking  machines. 
Smooth,  Clear,  Sweet  tone.    Save  Records,  Eliminate  Harshness. 

Sample  and  Prices  on  Request 

BURLEY  &  BIESINGER 

278  West  Ferry  St.       Talking  Machine  specialists  Buffalo,  N.  Y. 


Henry  D.  King,  manager  of  the  Columbia 
Graphophone  Co's  professional  department,  an- 
nounced this  week  the  consummation  of  arrange- 
ments whereby  Harry  C.  Browne,  leading  man 
with  the  "House  of  Glass"  company,  will  record 
for  the  Columbia  library.  Mr.  Browne  has 
already  completed  several  records  which  will 
be  announced  in  the  near  future.  He  is  very 
popular  in  the  musical  and  dramatic  professions, 
and  is  a  son  of  Isaac  C.  Browne,  formerly  a 
well-known  composer  for  the  banjo. 


INCORPORATED 

The  National  Talking  Machine  Co.,  manufac- 
turer of  sound-reproducing  machines  and  mu- 
sical instruments,  was  incorporated  this  week 
by  Barnet,  Simon  and  Albert  Epstein,  of  792 
Greene  avenue,  Brooklyn,  N.  Y.  The  capitaliza- 
tion of  the  new  concern  is  $10,000. 


610 

610 — The  very  best  Cabinet  made. 
Mahogany,  Golden  Oak,  Fumed 
Oak,  Weathered  Oak.  Nickel 
plated  trimmings.  Lock  and  key. 
Height,  34  inches.  Top,  17  x  20J-S. 
Holds  192  twelve-inch  Records. 
Matches  New  Victrola  IX. 


WHY 

Do  we  receive  so  many 
repeat 

ORDERS  ? 

There  must  be  a 

REASON 

Order  samples  to-day 
and  find  out  why 

"The  Very  Best" 

Disc  Record  Cabinets 
are  made  by 

SCHLOSS  BROTHERS 

637-645  West  55th  St.,  New  York 

Telephone.  Columbus  7947 

Get  Our  Catalogue  at  Once 


56 


THE    TALKING    MACHINE  WORLD 


IMPORTANT  HEINEMAN  ACCESSIONS 

C.  F.  Rubsam  in  Charge  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.'s  Export  Activ- 
ities— W.  C.  Pilgrim  -Appointed  Assistant 
Factory  Manager — Two  Important  Posts 


C.  F.  Rubsam,  who  for  many  years  past  has 
been  prominent  in  the  dictating  and  talking  ma- 
chine industries  abroad,  having  been  an  impor- 
tant factor  in  these  fields  in  France,  has  joined 
the  forces  of  the  Otto  Heineman  Phonograph 


machine  products  have  scored  a  big  demand  in 
this  country  the  past  year. 

W.  C.  Pilgrim,  who  is  well  known  in  London 
financial  circles,  having  been  associated  with  a 
number  of  prominent  houses  in  connection  with 
the  development  of  their  domestic  and  foreign 
trade,  has  also  joined  the  staff  of  the  Otto 
Heineman  Phonograph  Supply  Co.,  Inc.  He 


THE  LYRIC  PHONOGRAPH  NOW  READY 

New  Instrument  Original  in  Design  and  Pos- 
sesses a  Number  of  Distinctive  Features 


The  Lyraphone  Co.  of  America,  220  Fifth  ave- 
nue, New  York,  of  which  the  active,  members  are 
M.  J.  Samuels,  vice-president,  and  T.  J.  Edwards 
general  manager,  announces  that  it  is  now  in  a 
position  to  offer  the  Lyric  phonograph  to  the 
trade  in  satisfactory  quantities.  The  Lyric  has 
been  on  the  market  for  over  six  months  and  a 
number  of  substantial  agencies  have  already 
been  placed  for  it. 

The  designing  and  building  of  the  Lyric  phon- 
ograph, which  possesses  a  number  of  original 
features,  including  a  round  case  and  a  rubber 
tone  arm,  represent  to  a  great  extent  the  per- 
sonal effort  of  Mr.  Samuels,  who  has  had  a  num- 
ber of  years  of  active  experience  in  the  inventive 
end  of  the  talking  machine  business.  Mr.  Ed- 
wards' broad  experience  in  merchandising  has 
already  made  itself  felt  in  the  distribution  of 
the  product. 

The  Lyric  is  attractive  in  appearance  and  en- 
joys the  advantage  of  having  parts  of  special 
design,  carefully  tested  and  manufactured  on 
dies  and  machinery  made  for  and  owned  by  the 
Lyraphone  Co.  of  America. 


C.  F.  Rubsam 

Supply  Co.,  Inc.,  New  York.  He  is  supervising 
the  company's  dictating  machine  division  and 
has  also  taken  charge  of  the  company's  export 
activities.  The  export  department  of  the  Otto 
Heineman  Phonograph  Supply  Co.,  Inc.,  has 
assumed  very  imposing  proportions  the  past  few 
months,  and  the  exports  to  South  America,  Aus- 
tralia and  the  Far  East  have  reached  large  sales 
totals.  The  fact  that  these  countries  are  cut  off 
from  their  European  sources  of  production  is,  in 
a  measure,  responsible  for  this  very  rapid 
growth  of  export  business,  coupled  with  the 
fact  that  the  Heineman  motors  and  other  talking 


W.  C.  Pilgrim 

has  been  appointed  assistant  factory  manager 
with  headquarters  at  the  Heineman  factory  in 
Elyria,  and  will  supervise  the  manufacture  and 
shipment  of  the  completed  product,  working  in 
close  co-operation  with  the  home  offices. 


The  increase  in  business  in  the  Victrola  depart- 
ment of  the  James  Black  Co.'s  store  at  Waterloo, 
la.,  has  necessitated  the  enlarging  of  the  space 
hitherto  devoted  to  this  branch  of  the  business. 
The  rooms  have  been  entirely  remodeled  and  re- 
furnished. 


Arthur  D.  Vosteen  has  moved  his  piano  and 
Victrola  store  from  his  residence  in  Oneida,  N. 
Y.,  to  the  Madison  Theatre  Building. 


Miss  Undine  Myatt,  formerly  with  the  Mey- 
ers Bros.  Co.,  has  accepted  a  position  with  the 
Huntley-Hill-Stockton  Co.,  of  Winston-Salem, 
N.  C,  and  will  have  charge  of  the  talking  ma- 
chine department  of  the  store. 


The  Bates  Piano  Co.,  Middletown.  N.  Y.,  han- 
dling pianos  and  Sonora  phonographs,  has 
moved  from  King  street  to  handsome  new  quar- 
ters at  116  North  street,  that  city. 


Robert  Hetzel,  of  Winimac,  Ind„  has  opened 
a  music  store  in  the  Dilts  Building,  where  pianos 
and  players  and  the  Victor  machines  and  records 
will  be  carried. 


ADVANCE  SKETCHES  OF  THREE  NEW  ARTOPHONE  MODELS 


READY  FOR  DELIVERY  JUNE,  1916 


MODEL  60 


MODEL  100 


MODEL  80 


All  equipped  with  regulation  Artophone  equipment,  tone  modifier,  similar  to  Model  6o;  retails  for  $55.00  with  a  substantial  discount  to 

wood  sound  chamber,  tone  arm  and  sound  box  that  plays  all  makes  dealers.     We  can  make  prompt  shipments  on  Model  55.     If  you  have 

of  records.  not  received  our  literature  on  this  model  write  for  it  to-day  and  get 

Our  biggest  seller  of  all,  Model  55,  is  not  shown  above.  This  is  a  cabinet  our  interesting  dealers'  proposition. 

THE  ARTOPHONE  COMPANY  452-454  North  Boyle  Ave.,  St.  Louis,  Mo. 


THE    TALKING    MACHINE  WORLD 


57 


Line  Up  with  This  Famous  Trade-Mark! 


No  needles 
to  change 

Eight 

PATHEPHONE 

Models 
$15  to  $300 


[PATHEPHONES 
are  equipped  to 
play  all  makes 
of  records— and 
play  them  well 


Every  prospect  in  your  locality  knows  the  PATHE  trade-mark: — 
and  knows  that  it  stands  for  quality  and  merit.  This  trade-mark 
insures  the  respect  and  attention  of  your  patrons  and  prospects.  It 
means  real  profits. 


May  we  not  tell  you  HOW  ? 

A.  VICTOR  &  CO. 

Main  and  Genesee  Streets,  Buffalo,  N.  Y. 

PATHE  DISTRIBUTORS 


AN  INTERESTING  CONTRAST 

The  McClure  Publications,  Inc.,  in  one  of  the 
recent  issues  of  a  very  attractive  advertising  book 
which  they  publish  in  connection  with  their  several 


graph  the  company  asks  for  "agents  with  small  cap- 
ital." At  that  time  the  advertising  manager  of  the 
Columbia  Co.  received  a  salary  of  $150  per  month 
and  a  5  per  cent,  commission  on  all  advertising. 
Such  an  arrangement  to-day  would  enable  him  to 
retire  in  a  few  months. 


BOOK  ON  "MR.  EDISON'S  NEW  ART" 

Volume  Tells  of  the  Accomplishments  of  the 
Inventor  in  the  Re-Creation  of  Music 


The  hour;  nerd  never  drag  f 
merit  it  you  have  a  Columbia  in  ; 
longer  you  own  n  Columbia,  tlu 
it — the  more  you  will  know  whai 
ton  mean  in  pleasure. 


COLUMBIA-RECORDS 


tiring  niw  |hf  ]»d(ct,  ni 
t .  ''.'I  "...j  dealer  near  n 


The  Present  Columbia  Advertising 

successful  magazines,  reproduced  two  advertise- 
ments over  the  signature  of  the  Columbia  Co.  One 
of  these  advertisements  appeared  in  the  McClure 
Magazine  under  date  of  April,  1896,  and  the  other 
was  a  copy  of  the  current  advertisement  of  the 

.THE  GRAPHOPHONE .... 


The  Uttst  peritcUd  Talking  Michirn 
for  home  uul  exhibition  use.  Speaks, 
Luifjhi.  imp,  pUyv  and  reproduces 
louder  and  Setter  thin  ever  before,  and 

|  costs  only  one  quarter  is  much.  Winds 
up  like  a  r\s*y  pj0  adjustment.  Mar- 
-  vdems,  ytt  so  limple  thai  even  a  child 
can  make  ft  pour  forth  ihe  most  en- 
chanting selections  of  Ihe  world's 
grcaiext  mi  n  id  ins,  lingers,  acton  and 
ipeaken,  or  repeal  your  own  song  or 

~  speech.  Volume  of  sound  easily  regu- 
lated lor  home  or  largest  full.  Price, 
$40.  and  upward. 


Agenti  whh  small  capital  wanted  everywhere. 
We  an  manufacturing  headquarters  for  the  world. 

COLUMBIA  PHONOGRAPH  CO.  „„,_..,,, 

Pu  Ait,  ocir  Ws,  Vjifungun.  D.  C  ■»  E.  BUunii 


A  Columbia  Advertisement  of  1896 

Columbia  Co.  in  the  same  magazine.  A  compari- 
son of  these  two  advertisements  furnishes  most 
emphatic  indication  of  the  tremendous  strides 
which  the  Columbia  organization  has  made  in  the 
past  twenty  years.  In  the  1896  advertisement  the 
copy  is  elementary  in  many  respects  when  placed 
alongside  present-day  advertising,  and  in  one  para- 


"Mr.  Edison's  New  Art"  is  the  title  of  a  most 
interesting  booklet  just  issued  by  the  Phono- 
graph Division  of  Thomas  A.  Edison,  Inc., 
Orange,  N.  J.  The  title  refers  to  Mr.  Edison's 
accomplishment  in  the  re-creation  of  the 
human  voice  and  the  sound,  of  musical  instru- 
ments. This  booklet  is  a  supplement  to  the  new 
instrument  catalog  recently  issued  and  to  be 
used  by  dealers  where  a  complete  catalog  is 
not  required. 

An   especially   convenient    size,  by  3^ 

inches,  has  been  adopted  for  the  booklet.  This 
size  permits  insertion  in  a  No.  6^4  envelope,  the 
standard  small  size  business  correspondence  en- 
velope, and  is  readily  slipped  into  the  pocket  when 
handed  out  in  the  store. 

Two  colors,  black  and  Persian  orange,  are  used 
and  the  stock  is  a  dull  tone  India  tint,  making  a 
very  pleasing  combination.  The  foreword  deals 
with  the  special  features  of  the  New  Edison, 
including  reference  to  the  testing  of  the  "Mr. 
Edison's  New  Art"  in  direct  comparison  with 
the  actual  performances  of  great  artists,  which 
tests  have  been  heard  by  over  one  hundred 
thousand  music  lovers,  musicians  and  the  critics 
of  more  than  one  hundred  of  America's  leading 
newspapers  who  "confess  [here  we  quote  from 
the  booklet  itself]  that  their  trained  ears  are 
unable  to  distinguish  between  an  artist's  per- 
formance and  Edison's  Re-Creation  of  that 
artist's  performance."  The  balance  of  the  book- 
let is  taken  up  with  illustrations  of  the  various 
models  of  the  New  Edison. 


Closing  Out  Cabinets  i  Cost 

150  Oak  and  Mahogany  cabinets  with  latest  improved 
ideas  for  Styles  6  and  9  Victrolas;  also  200  fine  oak 
covers  for  Style  6.  For  sale,  Vj  cost,  because  of  other 
business.    Will  divide  in  lots  to  suit. 

HA        C    A   TP      15  MADISON  AVENUE 
.   J\  .    OAut,        DETROIT,  MICH. 


TO  HANDLE  TALKING  MACHINES 

L.  C.  Schraeder,  of  Escanaba,  Mich.,  will  open 
a  music  store  in  Marquette,  Mich.,  in  the 
MacEncroe  Block,  where  a  full  line  of  Victor 
Victrolas  and  records  will  be  carried. 


The  Victolumbia  Co.,  incorporated  recently, 
will  deal  in  talking  machines,  records  and  acces- 
sories with  a  capital  of  $6,000.  Incorporators: 
D.  M.  Cohn,  W.  Phillips  and  D.  Levine,  1472 
Broadway,  New  York. 


CHAS.  L.  GULICK  NOW  IN  CHARGE 

Charles  L.  Gulick,  who  has  been  covering  the 
southern  New  England  States  for  the  Victor 
Talking  Machine  Co.,  has  been  appointed  mana- 
ger for  the  Victrola  department  of  the  Berlin 
Department  Store,  1013  Broadway,  Brooklyn, 
N.  Y.  The  Berlin  store  is  moving  its  Victrola 
department  to  the  ground  floor,  where  three 
sound-proof  booths  and  other  equipment  have 
been  installed  to  take  care  of  growing  trade. 


W.  C.  PRICE  WITH  BRUNO  &  SON 

W.  C.  Price  has  joined  the  staff  of  C.  Bruno 
&  Son,  Inc.,  353  Fourth  avenue,  New  York,  where 
he  will  be  assistant  to  Chas.  F.  Bruno,  secretary 
and  treasurer. 


Otto  J.  Boberg,  of  Eau  Claire,  Wis.,  is  re- 
modeling his  store  and  after  alterations  are  com- 
pleted he  will  put  in  a  full  line  of  Pathe  Pathe- 
phones  for  which  he  has  secured  the  local 
agency. 


Invisible 
Hinges 


4 4  Out  of  sight 
— ever  in  mind''1 

When  you  fail  to  see  an  unsightly 
hinge  protruding  and  marring  the 
beauty  of  well  designed 

Talking  Machines 
Music  Cabinets 
Pianos 

Player  Pianos  and  Benches 


you   know  |S0SS 


These  hinges  are  simple,  strong  and 
an  improvement  on  any  class  of  work. 
Write  for  catalogue  "T" 


answer. 


Soss  Manufacturing  Co. 

435-443  Atlantic  Ave.,  Brooklyn,  N.  Y. 

BRANCH  OFFICES: 

Chicago — 160  North  Fifth  Avenue. 
Los  Angeles— 224  Central  BIdg. 

San  Francisco — 164  Hansford  Bldg. 
Minneapolis — 3416  2nd  Ave.  So. 

Detroit — 922  David  Whitney  Bldg 


58 


THE    TALKING    MACHINE  WORLD 


Big  Profits  and  Discounts  to  Dealers 


No.  415 

PRICE,  $15.00 

SIZES— 8  in.  high,  14%  in.  wide, 
15'4  deep,  10  in.  turntable. 


NO.  625 

PRICE,  $25.00 

SIZES— 9  in.  high,  16%  in,  wide, 
18>2  deep,  12  in.  turntable. 


No.  840 

PRICE,  $40.00 

SIZES  — 13  in.  high,  17  in.  wide, 
20  in.  deep,  12  in.  turntable. 


No.  950 

PRICE,  $50.00 

SIZES— 14'  L  in.  high,  19«4  in.  wide. 
20U  in.  deep,  12  in.  turntable. 


With  the  added  styles  announced  herewith  (the  $15,  $25,  $40  and  $50  machines) 
we  offer  you,  Mr.  Dealer,  a  full  line  of 


usac 


ranging  from  $15  to  $150,  fitting  any  size  purse,  satisfying  all  demands  of  your  trade. 

Whether  viewed  from  the  viewpoint  of  a  superior  musical  instrument  or  as 
a  supreme  art  furniture  production,  the  Musictrola  appeals  strongly  to  refined 
artistic  tastes. 

The  Musictrola  is  made  by  a  house  with  a  reputation  won  during  an  honor- 
able career  of  45  years,  and  the  dealer  is  protected  by  an  unusual  guarantee. 


No.  no 


List  Price,  $75.00 

SIZES— 42  in.  high,  19  in.  wide, 
23  in.  deep,  12  in.  Turntable 


No.  Ill 

List  Price,  $100.00 

SIZES    44  in.  high,  21  in.  wide, 
24  in.  deep,  12  in.  turntable. 


No.  114 

List  Price,  $150.00 

SIZES  —48  in.  high,  23  in  wide, 
25  in.  deep.  12  in.  Turntable. 


MADE  IN  GENUINE  SELECTED  MAHOGANY  or  QUARTER-SAWED  OAK 

WE  GUARANTEE  YOU  that  we  will  refund  every  cent  of  your  money  where  goods  are  received  exactly  as  ordered 
and  represented  but  for  some  reason  they  are  not  fully  satisfactory  to  you,  providing  however,  that  all  goods 
are  returned  to  us  at  Chicago  within  ten  days  in  good  condition,  free  of  all  transportation  and  cartage  charges. 

All  Musictrolas  except  the  $15  and  $25  machines  are  equipped  for  playing  hill  and  dale 


as  well  as  lateral  cut  records. 


Passow  &  Sons 


S32  to  S42  Madison  St. 
CHICAGO 


Established  1871 


THE    TALKING    MACHINE  WORLD 


59 


The  profit  on  Columbia  Grafonolas  and 
Columbia  Double-Disc  Records  is  music 
enough  for  any  dealer. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


HODGE  &  SHERMAN  HAVE  UNIQUE  GRAFONOLA  DISPLAY 


Tampa,  Flav  April  9. — Hodge  &  Sherman,  which 
is  recognized  as  the  largest  and  most  progressive 
furniture  house  in  this  city,  is  devoting  a  con- 


and  fast-growing  Columbia  clientele  in  that  city. 

The  accompanying  photograph  shows  one  of  the 
finest  presented  to  the  local  trade  this  season.  It 


Artistic  Window  Display  Featuring  the  Columbia  Grafonola 


siderable  portion  of  its  window  displays  to  fea- 
turing the  products  of  the  Columbia  Graphophone 
Co.  Hodge  &  Sherman  have  handled  this  line 
for  some  little  time  past,  and  through  the  use  of 
aggressive  merchandising  methods  coupled  with  up- 
to-date  publicity  ideas,  have  established  a  profitable 


represents  practically  an  entire  library,  fully  fur- 
nished, with  a  Columbia  Grafonola  prominently 
displayed.  The  only  advertising  in  the  window 
is  a  small  card  headed  "Columbia  Grafonolas." 
This  display  is  an  excellent  example  of  the  "open- 
back"  window  and  its  powerful  appeal. 


Bros,  have  enlarged  their  talking  machine  repair 
shop  by  the  addition  of  two  expert  mechanics 
in  that  department. 

Charles  J.  Schmelzer,  president  of  the 
Schmelzer  Arms  Co.,  Victor  jobbers  at  Kansas 
City,  Mo.,  has  been  in  the  city  for  several  weeks, 
making  the  acquaintance  of  the  local  jobbers 
and  dealers.  Mr.  Schmelzer  expressed  surprise 
at  the  growth  of  the  talking  machine  business 
on  the  Coast  in  the  last  five  years. 

Miss  Florence  Hinkle,  the  well-known  Amer- 
ican soprano,  sang  for  the  first  time  on  the 
Pacific  Coast  this  month.  Before  giving  her 
concert  on  the  evening  of  March  24,  at  the 
Trinity  Auditorium,  the  soprano  visited  the  talk- 
ing machine  department  of  the  Southern  Cali- 
fornia Music  Co.,  and  was  photographed  listen- 
ing to  her  Victor  record  of  "When  the  Roses 
Bloom."  As  an  exponent  of  perfect  and  re- 
fined vocalism,  Miss  Hinkle  substantiated  the 
opinion  of  many  Eastern  critics,  namely,  that 
she  is  the  foremost  of  the  entirely  American 
trained  singers. 


SOUTHERN  CALIFORNIA  NEWS  ITEMS 

Increasing  Business  Creates  Great  Scarcity  in 
Machines — Fumed  Oak  in  Great  Demand — 
New  Diamond  Disc  House — Other  News 


C.  H.  Davis,  Pacific  Coast  representative  of 
the  Tusco  Needle  Co.,  has  been  making  a  short 
stay  in  our  city. 

Owing  to  the  increase  in  their  business,  Barker 


Among  the  distinguished  visitors  at  the  gen- 
eral offices  of  the  Sonora  Phonograph  Corp., 
Inc.,  57  Reade  street,  New  York  City,  recently, 
was  John  Herzog,  head  of  the  Herzog  Art 
Furniture  Co.,  Saginaw,  Mich.,  and  I.  Mon- 
tagnes,  of  I.  Montagnes  &  Co.,  Toronto. 


The  Chadwick  Furniture  Co.,  of  Jacksonville, 
Fla.,  has  secured  the  exclusive  agency  there  for 
the  Vitanola  talking  machine. 


Los  Angeles,  Cal.,  April  4.— Business  in  South- 
ern California  is  certainly  on  the  increase,  and 
with  only  a  few  exceptions  the  local  dealers  re- 
port last  month  as  the  best  March  in  the  history 
of  their  business.  The  only  drawback,  however, 
is  the  scarcity  of  machines,  especially  Edison 
Discs  and  Victrolas.  There  are  some  models  in 
certain  finishes  that  the  dealers  have  hardly 
been  able  to  get  since  practically  the  first  of  the 
year. 

The  great  cry  in  California  is  for  fumed  oak, 
and  that  is  just  the  finish  that  the  jobbers  are 
unable  to  give  us.  There  is  not  a  Victrola  X  or 
XI  fumed  oak  for  sale  in  Los  Angeles,  and  very 
few  XIV  in  that  finish.  This  scarcity  is  very 
unusual  at  this  time  of  the  year,  and  shows 
clearly  how  trade  has  increased. 

Los  Angeles  has  a  brand  new  talking  machine 
jobbing  house,  the  Diamond  Disc  Distributing 
Co.,  of  340  South  San  Pedro  street.  It  will 
handle  all  the  products  formerly  carried  by  the 
Southern  California  Music  Co.,  which  will  com- 
prise Edison  Diamond  Disc  and  Amberola  ma- 
chines, and  records,  the  Edison  dictating 
machine,  also  supplies  for  the  above  machines. 
Orson  A.  Lovejoy,  for  a  great  many  years  at  the 
head  of  the  Southern  California  Music  Co.'s 
wholesale  department,  will  have  complete  charge 
of  the  new  company. 

Very  recently  Chas.  Clark,  of  Pomona,  made 
the  Lodge  of  B.  P.  O.  Elks  of  that  city  a  pres- 
ent of  a  Victrola  XVI,  and  a  nice  assortment  of 
records.  Mr.  Clark  purchased  the  machine  from 
Brown  Bros.,  of  Pomona. 


SYRACUSE 


Located  right  in  the  heart  of  New  York 
State  is  Syracuse,  and  right  in  the  centre 
of  activity  of  Syracuse  are  the  warerooms 
of  W.  D.  Andrews — amidst  expresses, 
traction  lines  and  fast  freight  service. 

Drop  your  orders  to  Andrews — Victrolas, 
records  and  supplies.  We'll  make  good 
on  shipments. 

W.  D.  ANDREWS 

SYRACUSE,  N.  Y. 


60 


THE    TALKING    MACHINE  WORLD 


T  RAD  E  MARK. 


TONE  ARMS.  SOUND  BOXES,  ELBOWS.  TONE  ARM 
AND  SOUND  BOX  ATTACHMENTS  AND  TONE 
ARM  SUPPORTS  OR  BASES 

may  be  die-cast  by  the  Acme  process,  when  used  in  quantities, 
giving  you  a  beautiful  and  accurate  product  at  less  cost  than  if 
the  same  parts  were  made  out  of  tubing  or  sand  castings.  The 
parts  have  a  perfect  finish  and  fit  and  are  delivered  by  us  un- 
plated.  but  otherwise  ready  for  assembly.  We  have  had  years  of 
special  experience  in  phonograph  work,  and  will  co-operate  with 
you  in  the  matter  of  design  when  desired.  Submit  models  for 
estimate,  stating  quantities  you  will  order. 

ACME  DIE  CASTING  CORPORATION 

Bush   Terminal   Building   5,   35th   Street,  and   3rd  Avenue 
Brooklyn,  N.  Y. 


V.  W.  MOODY  DJNED  BY  ASSOCIATES        The  dinner  was  held  at  Reisenweber's.  and  was 

  marked  by  a  spirit  of  sincerity  which  was  indica- 

Former  Sales  Manager  of  New  York  Talking     tive  of  the  fact  that  Mr.  Moody's  departure  for 


Machine  Co.  Goes  to  Buffalo  to  Become 
Wholesale  Manager  for  Neal,  Clark  &  Neal 


Buffalo  would  be  a  keen  individual  loss  to  every 
man  present.  Impromptu  talks  were  made  by 
each  diner,  at  the  close  of  which  Mr.  Moody 
paid  a  tribute  to  the  loyalty  of  the  New  York 
Talking  Machine  Co.'s  staff,  which  had  made 


V.  W.  Moody  was  the  guest  of  honor  at  a 
dinner  tendered  him  last  Friday  evening  by  the 
members  of  the  sales 
department  of  the 
New  York  Talking 
Machine  Co.,  New 
York,  Victor  distrib- 
uter, his  former  asso- 
ciates. Mr.  Moody  left 
for  Buffalo  Saturday 
to  become  manager 
of  the  wholesale  divi- 
sion of  Neal,- Clark  & 
Neal,  Buffalo,  N.  Y., 
Victor  distributer,  and 
Friday's  dinner  was 
in  the  nature  of  a 
farewell  party. 

During  his  eight 
years'  association  with 
the  New  York  Talk- 
ing Machine  Co.,  Mr. 
Moody  had  won  the 

personal  friendship  of  all  his  co-workers  in  the  possible  the  company's  phenomenal  success  as  a 
sales  division,  and  as  a  token  of  their  esteem     Victor  distributer. 

they  presented  him  on  Friday  with  a  beautiful  Among  those  present  at  the  dinner  were  W. 
silver  loving  cup.  D.  Marbourg,  R.  G.  Craig,  Blaine  Damon,  W.  L. 


Dinner  Tendered  V.  W.  Moody 

Left  to  right: — R.  W.  Morey,  Jerome  Connolly,  W.  L.  Garber,  R.  G.  Craig,  Ernest 
Fontan,  V.  W.  Moody,  J.  J.  Davin,  W.  D.  Marbourg,  S.  B.  Schoonmaker,  W.  G. 
Porter,  John  Connolly. 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1000 
needles,  retailing  at  75c 

Five  of  these  containers  packed  in  a  carton 
and  sent  prepaid  to  dealers  anywhere 
in  U.  S.  for  $1.50 

NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 


fa 


Highest  Grade 
Ever  Made 


SEND   FOR  SAMPLES  AND   PRICES   ON   OUR  COMPLETE  LINE 


Garber,  Ernest  Fontan,  George  Kelley,  S.  B. 
Schoonmaker,  J.  J.  Davin,  W.  G.  Porter,  John 
Connolly  and  Jerome  Connolly.  R.  W.  Morey, 
general  manager  of  the  New  York  Talking  Ma- 
chine Co.,  was  present  as  a  specially  invited 
guest  of  the  sales  force. 


ACTIVITY  IN  NEWARK  TRADE 

Various  Dealers  in  Talking  Machines  Working 
to   Keep   Up  Interest — Stocks  Scarce 


Newark,  N.  J.,  April  4. — -There  are  signs  of  big 
Victor  business  at  the  Chalmers  shop,  where  a 
conspicuous  window  sign  one  day  last  week  bore 
the  impressive  statistical  legend:  "Sold  yesterday. 
197  records;  largest  day's  sale,  1,093;  sold  since 
Sept.  28,  38,584.  Watch  the  sales.  It's  proof  of 
the  service."  Proof  is  the  word.  Selling  197 
records  in  the  course  of  an  ordinary  day's  busi- 
ness is  justification  enough  for  a  sign  in  the 
window,  even  without  the  1,093  record,  which, 
of  course,  dates  from  the  holiday  trade.  A  re- 
cent addition  to  the  Chalmers  selling  force  is 
Frank  Lemaiter,  late  of  the  Bamberger  Depart- 
ment Store  and  formerly  talking'machine  man- 
ager with  the  Newark  Lauter  Co.  A  handsome 
new  Chalmers  branch  has  just  been  opened  in 
Montclair,  under  the  management  of  Mrs. 
Dugan,  recently  manager  of  the  Summit  branch. 

Pathe  business  is  excellent  at  the  Doll  store, 
due  largely,  no  doubt,  to  an  advertising  cam- 
paign involving  several  full-page  ads  in  the 
local  papers.  Newark  people  who  become  in- 
terested in  the  Pathe  are  holding  their  interest 
and  bringing  new  customers  to  the  Doll  store. 

The  Griffith  store  reports  having  sold  nine 
Vocalions  on  one  Saturday  recently,  the  value 
averaging  over  $100  apiece. 

Assistant  Manager  Settle,  of  the  Steger  sales- 
rooms, is  doing  some  extensive  Victor  publicity- 
work,  the  results  of  which  fully  justify  his  ef- 
forts. Through  circularization  and  personal  let- 
ters he  is  interesting  the  Newark  public  in  the 
Steger  efficient  service. 

The  Hahne  store's  Victor  department  is  do- 
ing the  usual  big  business,  experiencing  difficulty 
in  obtaining  enough  machines  of  the  popular 
styles. 

At  the  Bradbury  warerooms  the  Columbia 
Grafonola  and  records  are  being  featured  with 
considerable  success  and  a  liberal  space  is  now 
devoted  to  that  department. 


ISSUE  AN  INTERESTING  CATALOG 


The  Wonder  Talking  Machine  Co.,  which  re- 
cently bought  the  entire  stock  of  Phono-Cut 
records  from  the  Boston  Talking  Machine  Co., 
announces  that  it  is  now  ready  to  place  these 
records  on  the  market,  and  has  issued  a  catalog 
listing  the  various  classes  of  records  included 
in  this  purchase.  These  are  being  placed  on  the 
market  in  connection  with  the  Wonder  Talk- 
ing Machine  Co.'s  new  universal  tone  arm  which 
will  be  a  part  of  the  equipment  of  all  Wonder 
machines  in  the  future.  The  universal  tone  arm 
will  play  all  types  of  disc  records. 


THE    TALKING    MACHINE  WORLD 


61 


Doesn't  wear 
out  quickly! 

N 


O  one  wants  to  be 
bothered  changing 
les  every  time  a  new 
"d  is  put  on. 


ne  wants  to  damage 
>rten  the  life  of  an  ex- 
'e  record.  • 


cure  pool 


lulti-Playing  Jewel 

Needle 


-IIS  jewel   needle  is 
far  harder  than  steel.  It 
be  used  hundreds  of 
»es  without  losing  its  ef- 
:tiveness.  It  adds  greatly 
the  beauty  of  the  sound, 
fits  the  records  perfectly 
records   the  musical 
es   with  absolute 


jr.i   multi-ptaying  Jc 
retails  for  $1.00. 

jranteed  to  give  entire  satis- 
under  daily  use  for  three 

:adily  and  the  price  permits 
it  to  make  a  good  profit. 

you  to  have  it  regularly 
Write  us  for  price  and 
ition. 

ionora  Phonograph 
Corporation 

)RGE  E.  BRIGHT  SON.  PrtuJent 

Makers  of  Soriora  Phonograph 
and  Sonora  Multi-pl*vmg 
Jewel  Needle 

(  STREET,  NEW  YORK 


NEW  QUARTERS  IN  MILWAUKEE 

Badger  Talking  Machine  Shop,  Exclusively  Vic- 
tor, to  Be  Located  in  Handsome  New  Store 
About  May  1 — Details  of  New  Home 

Milwaukee,  Wis.,  April  6— The  Badger  Talk- 
ing Machine  Co.  expects  to  have  its  Badger 
Talking  Machine  Shop,  the  retail  branch  of  its 
business,  located  in  its  new  building  at  425  Grand 
avenue,  by  May  1,  when  one  of  the  largest  ex- 
clusive Victor  retail  establishments  in  the  United 
States  will  be  thrown  open  to  the  public.  The 
company  has  a  fifteen-year  lease  for  the  entire 
building,  two  floors  and  basement,  and  the  struc- 
ture is  being  thoroughly  remodeled.  The  new 
store,  when  completed,  will  be  equipped  with 
sixteen  of  the  latest  type  soundproof  booths, 
provided  with  ceilings  of  varying  heights  to  af- 
ford purchasers  acoustic  properties  as  near  as 
possible  to  those  that  exist  in  their  own  homes. 
There  will  be  twelve  booths  on  the  first  floor, 
besides  two  large  store  rooms  for  records,  a 
cashier's  department,  a  ticket  office  for  musical 
events,  and  the  manager's  and  general  offices. 
The  second  floor  will  be  fitted  out  with  four  ex- 
tra large  soundproof  record  and  machine  booths, 
retiring  rooms  for  gentlemen  and  ladies,  and  a 
large  recital  and  concert  hall  which  will  seat 
about  200  people.  The  entire  basement  will  be 
used  for  adjusting  and  repairing  machines,  for 
surplus  stock  and  for  the  receiving  and  shipping 
rooms.  Leading  from  the  first  floor  will  be  a 
grand  stairway  to  the  second  floor  and  concert 
hall.  Daily  concerts  will  be  a  feature  in  the  new 
store  and  novel  ideas  have  been  planned  for 
these  afternoon  and  evening  entertainments.  R. 
H.  Zinke,  enterprising  manager  of  the  Badger 
Victrola  Shop,  has  met  with  a  steadily  increasing 
business  since  he  has  been  in  charge. 


OFFER  PRIZES  FOR  STORIES 

In  the  latest  issue  of  Edison  "Diamond 
Points,"  the  Diamond  Disc  house  organ,  cash 
prizes  are  offered  for  the  two  best  stories  regard- 
ing the  Diamond  Disc  submitted  to  the  editor 
before  April  20  by  any  Edison  jobber,  dealer, 
salesman  or  demonstrator.  The  stories  must  be 
true  and  recite  actual  experiences;  humorous,  ro- 
mantic or  simply  interesting,  in  connection  with 
the  exploitation  of  the  Diamond  Disc  machine  or 
records.  The  story  must  not  be  less  than  fifty 
words  or  more  than  five  hundred.  The  prize 
winners  will  be  announced  in  the  May  issue  of 
"Diamond  Points." 


OUTLOOK  GOOD  IN  CANADA 

H.  N.  McMenimen,  Managing  Director  of  the 
Pathe  Freres  Phonograph  Co.,  Found  In- 
dustrial Situation  Very  Satisfactory 


H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co.,  New  York,  re- 
turned last  week  from  a  fortnight's  combined 
business  and  pleasure  trip  to  Canada.  Mr.  Mc- 
Menimen speaks  enthusiastically  of  the  in- 
dustrial situation  in  Canada,  and  was  particu- 
larly impressed  with  the  hearty  feeling  of  good- 
will which  exists  toward  this  country.  The 
Canadian  outlook  is  most  encouraging,  and  in 
all  business  circles  confidence  in  the  future  is 
apparent. 


MAKING  MUSICAL  EVENTS  PAY 

Tying  Up  the  Talking  Machine  Store  with  the 
Important  Musical  Events  in  Its  District  Best 
Way  to  Attract  Attention — An  Example 


One  of  the  very  best  ways  to  secure  the  talk- 
ing* and  visiting  notice  of  the  musical  loving  and 


Maggie  Teyte,  Columbia  Artist 

buying  public,  says  the  Columbia  Record,  is  to 
keep  in  touch  with  the  musical  events  of  your 
locality  and  tie  up  your  store  to  every  appearing 
artist. 

From  El  Paso,  Tex.,  the  Tri-State  Talking 
Machine  Co.,  Columbia  dealers,  has  sent  photo- 
graphs of  Maggie  Teyte  and  Jose  Mardones,  so- 


Jose  Mardones,  Columbia  Basso 

prano  and  basso  stars  of  the  Boston  Grand 
Opera  Co.,  now  touring  the  country.  These 
artists  were  appearing  in  El  Paso  and  were  per- 
suaded to  bring  the  inspiration  of  their  pres- 
ence to  the  local  Grafonola  department.  Dis- 
plays of  these  photographs  in  the  company's 
windows  and  local  advertising  of  the  Columbia 
records  of  these  artists  resulted  in  the  inhabi- 
tants of  El  Paso  learning  again  that  the  Tri- 
State  Talking  Machine  Co.  is  the  musical  center 
of  their  burg. 


The  "Little  Devil"  Sweeper 


Retails,  25c. 


3 


@leT)eril 

'SWEEPER? 

For.Your,Records 
Fits  Any  Machine 

' ]  Price  Only£§<£ 


The  latest  real  record  cleaner 

It  will  not  only  perfectly  sweep  the  dust  off  the  record 
but  it  certainly  will  sweep  BIG  PROFITS  into  your 
pockets.  Hundreds  of  dealers  know  this  to  be  a  FACT. 

PRACTICAL  —  SIMPLE  —  PROFITABLE 

Cl>17i~,l  \  ¥  •  Send  $1.20  lor  dozen  samples  with  4 
3r  M_iv^Jlr»l_i  (display  cards  to  your  distributor  or  to 


THE  HERRMAN  SELF  SWEEPER  CO. 

1237  FIRST  AVENUE  :  :  NEW  YORK. 


62 


THE    TALKING    MACHINE  WORLD 


Brice  and  King,  vaudeville  headliners,  have 
joined  the  Columbia  corps  of  comic  enter- 
tainers. First  recordings  in  the  May 
Columbia  List. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


EFFICIENCY  THE  KEYNOTE  OF  THE  VICTOR  ORGANIZATION 

High-Class,  Expert  Workers  and  the  Most  Modern  Equipment  Combine  to  Produce  Efficiency  of 
the  Highest  Order  in  the  Victor  Talking  Machine  Co.'s  Great  Plant 


An  idea  of  the  magnitude  of  the  talking  ma- 
chine industry  and  its  present  importance  in  the 
industrial  life  of  America  may  be  authoritatively 
gleaned  by  a  visit  to  the  wonderful  plant  of  the 
Victor  Talking  Machine  Co.,  at  Camden,  N.  J. 

The  series  of  gigantic  buildings  which  house 
an  army  of  nearly  nine  thousand  employes,  in  which 
every  part  of  the  Victor  talking  machine  and  rec- 
ords is  made  in  its  entirety,  and  which  have 
grown  year  after  year  with  unfailing  regularity, 
afford  eloquent  testimony  of  the  appreciation  in 
which  the  Victor  talking  machine  products  are 
held  throughout  the  country. 

A  trip  through  the  various  Victor  factories  con- 
veys a  knowledge  of  the  highest  kind  of  efficiency 
which  prevails. 

One  might  easily  write  a  dozen  pages  describing 
in  detail  the  thoroughness  and  system  with  which 
every  part  of  the  Victor  talking  machine  and  rec- 
ords are  made;  of  the  interesting  work  in  the 
recording  laboratories;  of  the  superior  class  of 
employes  to  be  found  in  every  department  of 
construction;  of  the  remarkable  equipment;  of 
the  fine  mental  types  of  foremen  and  superin- 
tendents; and  yet  the  writer  would  not  be  able 
to  convey  an  adequate  idea  of  the  splendid  or- 
ganization and  the  superior  methods  which  pre- 
vail throughout  this  establishment. 

The  growth  of  this  company  illustrates  the  value 
of  preparedness  and  system.  Everything  is  done 
in  a  most  methodical  and  effective  way.  Building 


New  Patrons  —  New  Prospects 

PATHEPHONES  AND  PATHE  DISCS 

Mean  New  Fields  for  the  Dealer 


ThePatheiine  with  its  vast  record  library 
offers  an  unusual  opportunity  to  develop 
record  business. 

The  Pathephone  line  is  complete 

Pathephones  are  priced  at 
$15.00  to  $300.00 


NO  NEEDLES  TO  CHANGE. 


IMPROVED  TONE  QUALITIES 


We  are  at  your  service 
DROP  US  A  LINE  FOR  DEALER'S  PROPOSITION 

SW ANSON  &  NOLAN  SUPPLY  COMPANY 

Denver,  Colorado 

INTERMOUNTAIN  DISTRIBUTORS 


after  building  has  been  erected,  all  with  the  ob- 
ject of  securing  the  highest  degree  of  efficiency 
and  the  elimination  of  lost  motion. 

Observe  the  employes  and  you  will  find  no  driv- 
ing or  rushing,  but  the  utmost  contentment  pre- 
vailing, with  every  employe  doing  his  work  as  if 
he  liked  it  and  doing  it  well.  Herein  is  displayed 
the  skill  of  the  general  manager  of  the  company 
as  well  as  the  president,  officers  and  directors,  who 
have  developed  the  business,  in  a  most  systematic 
way,  so  that  there  is  a  complete  welding  of  the 
various  forces,  as  there  is  a  welding  of  the  many 
buildings. 

Year  after  year  has  seen  valuable  property  pur- 
chased and  razed  and  then  replaced  by  massive 
structures  that  are  not  notable  alone  for  their  ex- 
tent and  appearance,  but  for  the  most  modern 
equipment  that  it  is  possible  to  procure. 

The  gigantic  cabinet  building,  which,  when  the 
new  addition  is  finished,  will  house  six  thousand 
cabinet  makers,  gives  an  idea  of  how  the  Victor  Co. 
are  planning  to  meet  future  demands.  Further  al- 
terations which  will  add  to  the  height  to  some  of 
the  old-time  buildings  will  increase  the  resources 
of  other  departments,  thus  the  end  of  this  year  the 
various  additions  made  to  the  Victor  plant  will,  in 
their  superficial  area,  exceed  many  completed  plants 
that  represent  the  lifetime  efforts  of  manufac- 
turers in  many  leading  industries. 

It  is  little  wonder  that  the  Victor  plant  is  now 
becoming  one  of  the  show  places,  not  only  of  New 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 

Jersey,  but  of  Pennsylvania,  for  its  location  in 
Camden,  right  across  from  Philadelphia,  makes 
the  Quaker  City  a  claimant  on  the  prestige 
which  the  Victor  Co.  has  won  throughout  the 

world. 

The  new  office,  or  executive  building,  which  is 
now  approaching  completion,  will  soon  be  one  of 
the  central  points  of  interest  for  visitors  to  the 
Victor  plant.  The  architectural  design  is  most  ar- 
tistic, as  well  as  effective,  in  the  matter  of  light 
and  air,  and  the  other  essentials  necessary  for  the 
great  executive  and  office  force  employed  by  the 
Victor  Co.,  numbering  about  eight  hundred  people. 
The  building  faces  Cooper  Park,  where  Eldridge 
R.  Johnson,  president  of  the  Victor  Co.  will  erect 
a  $130,000  library  as  a  gift  to  the  city  of  Camden. 

It  is  rather  early  to  describe  this  building,  for 
it  is  still  in  the  contractor's  hands  and  will  not  be 
ready  for  occupancy  until  sometime  in  May.  The 
general  plan,  however,  of  the  various  floors  gives 
an  idea  of  the  care  and  precision  exercised  by 
General  Manager  Geissler  in  providing  for  the 
needs  of  the  officers  of  the  company  and  the  large 
staff  of  workers.  Nothing  has  been  overlooked 
for  their  comfort,  while  with  light  and  air  on 
every  side,  the  matter  of  health  has  been  a  vital 
consideration. 

One  of  the  most  interesting  features  of  the  new 
office  building  is  a  large  recital  hall  on  one  of  the 
upper  floors,  which,  with  its  stage,  may  be  utilized 
by  the  company  for  recitals,  in  the  interest  of  em- 
ployes, or  to  provide  for  the  musical  needs  of 
Camden,  in  which  the  Victor  Co.  are  so  keenly  in- 
terested. In  its  size,  equipment  and  acoustic  prop- 
erties, it  stands  forth  as  an  important  acquisition 
to  the  music  halls  of  the  country. 

One  interesting  feature  of  the  new  office  build- 
ing is  the  arrangement  of  the  roof  which  permits 
of  its  use  by  the  employes  for  various  purposes. 
The  view  from  the  top  of  the  building  is  unsur- 
passed, taking  in  the  broad  expanse  of  the  Dela- 
ware River,  which  in  these  days  of  activity  is  a 
busy  artery  of  commerce.  It  overlooks  the  great 
Victor  plant  which  is  inspiring  in  its  extent. 

The  new  Victor  office  building  successfully 
epitomizes  the  labors  of  the  officers  of  this  com- 
pany, whose  achievements  have  won  universal  re- 
nown in  the  larger  spheres  of  industrial  activity. 

Two  useful  structures  which  adjoin  the  new  of- 
fice building  are  the  restaurant  for  use  of  the 
members  of  the  Victor  Co.,  and  the  hospital  where 
a  nurse  and  medical  attention  are  provided  for  the 
employes.  While  accidents  are  not  frequent  at  the 
Victor  plant,  yet,  should  any  employe  meet  with  an 
accident,  he  is  taken  to  this  hospital,  which,  with 
its  furnishings  and  its  white-capped  nurse,  is  most 
complete  in  its  ability  to  provide  for  the  needs  of 
those  injured. 

Visit  this  Victor  plant,  and  you  cannot  come  away 
without  being  overwhelmed  with  its  magnitude,  the 
efficient  manner  in  which  everything  is  done,  no 
matter  in  what  department,  with  the  modernity 
of  the  buildings  and  their  equipment,  with  the  type 
of  satisfied  men  employed  there,  with  the  wonder- 
ful results  achieved  in  successful  craftsmanship, 
all  resulting  in  a  completed  product  that  reflects 
in  its  intrinsic  worth  the  thoroughness  of  the 
methods  prevailing  in  every  branch  of  this  gigan- 
tic enterprise. 


THE    TALKING    MACHINE  WORLD 


63 


THE  VIRTUE  OF  PRICE  MAINTENANCE   MARBOURQ    EFFICIENCY  DIRECTOR 

Some  Unusually  Convincing  Arguments  in  Sup- 
port of  the  Stevens-Ayres  Bill  Offered  by  the 
Columbia  Graphophone  Co. — The  Value  of 
That  System  Proven  by  Experience 


Succeeds  V.  W.  Moody  in  Important  Position 
with  New  York  Talking  Machine  Co. — Is 
Thoroughly  Familiar  with  the  Trade 


It  is  the  consensus  of  opinion  in  the  talking 
machine  trade,  says  the  Columbia  Record,  that 
a  strict  price  maintenance  system  is  a  great  ad- 
vantage to  the  manufacturer,  and  not  only  to  the 
manufacturer,  but  to  the  trade  and  to  the  pub- 
lic generally.  The  dealer  recognizes  that  price 
maintenance  is  an  insurance  against  prices  being 
cut  by  a  nearby  competitor.  Price  maintenance 
to  a  dealer  means  the  elimination,  to  a  large 
extent,  of  the  possibility  of  having  a  stock  of 
goods  left  on  his  hands,  without  a  fair  oppor- 
tunity to  dispose  of  them.  It  also  means  that 
he  can  figure  his  profit  very  nearly  to  the  penny. 
He  is,  therefore,  the  more  willing  to  handle 
goods  where  his  investment  in  the  stock  is 
insured.  The  result  of  this  confidence  is  a  bene- 
fit to  the  public  in  that  they  are  always  able 
to  obtain  goods  protected  by  price  maintenance, 
and  it  necessarily  follows  that  when  dealers 
become  dissatisfied  because_of  price-cutting  and 
discontinue  to  handle  goods  on  which  there  is 
no  price  maintenance,  the  public  to  that  extent 
is  deprived  of  an  opportunity  to  purchase  those 
goods.  The  average  retail  purchaser  knows  the 
reputation  of  a  standard  article  and  that  it  can 
only  be  obtained  at  a  uniform,  standard  price. 
The  unscrupulous  price-cutter  advertises  it  at 
"cut  prices"  for  the  express  purpose  of  inducing 
the  public  to  buy  unknown  goods  of  doubtful 
quality.  He  uses  its  reputation  and  sells  it  at 
a  cut  price  as  a  "bait"  to  deceive  the  purchasing 
public  into  believing  that  all  other  articles  for 
sale  in  his  store  may  be  purchased  below  regu- 
lar authorized  prices  and  that  they  cannot  get 
equal  values  from  their  regular  dealer,  with  the 
result  that  they  buy  these  other  goods  at  prices 
that  more  than  compensate  him  for  the  loss 
on  the  standard  article.  This  not  only  deceives 
the  public  but  creates  distrust  in  their  minds 
against  their  regular  dealer  of  whom  they  soon 
grow  suspicious  when  they  find  that  he  has 
charged  them  more  for  the  same  article,  and 
they  hesitate  before  making  further  purchases 
from  him.  Thus  the  sale  of  the  said  article  is 
limited  and  the  retail  dealer  is  ultimately  im- 
pelled to  cease  purchasing  from  the  manufac- 
turer which,  in  turn,  reduces  or  cuts  off  entirely 
the  profits  of  the  manufacturer,  which  injures  if 
it  does  not  destroy  the  good-will  of  both. 

The  Stevens-Ayres  Bill  aims  to  correct  all 
this.  It  is  intended  to  provide  a  remedy  for  the 
unfair  competition  of  great  trading  monopolies 
with  the  independent  merchants  of  the  country. 
Its  enactment  will  put  a  stop  to  predatory  price- 
cutting,  the  agency  by  which  the  big  trusts  and 
monopolies  have  killed  off  their  small  rivals. 
It  is  essentially  an  anti-monoply  measure  and 
recognizes  the  one  price  to  all  principle  which 
protects  the  consumers  by  assuring  them  that 
they  are  getting  articles  of  proved  high  quality 
at  a  fair  and  uniform  price.  It  will  aid  in  cre- 
ating conditions  under  which  the  independent 
dealers  will  be  relieved  from  the  unfair  compe- 
tition of  the  predatory  price-cutters. 

The  Columbia  Graphophone  Co.  long  ago 
adopted  the  price  maintenance  system.  It  be- 
lieves that  this  system  protects  its  dealers  and 
the  retail  purchaser  and  insures  a  standard  of 
values  for  Columbia  Grafonolas  and  Columbia 
records.  It  believes  that  in  recognizing  the 
one-price  to  all  principle,  it  protects  the  con- 
sumer by  assuring  him  that  he  is  getting  articles 
of  proved  high  quality  at  a  fair  and  uniform 
price.  It  is  supporting  the  bill  because  it  be- 
lieves that  it  should  have  the  active  interest  and 
co-operation  of  the  talking  machine  trade  and 
urges  its  dealers  to  write  at  once  to  their  U.  S. 
Senators  and  Congressmen  to  support  the  bill 
and  to  use  their  influence  in  securing  its 
passage. 


W.  D.  Marbourg.  who  has  been  associated 
with  the  New  York  Talking  Machine  Co.,  Vic- 
tor distributor,  for  the  past  two  years,  has  been 

appointed  director 
of  efficiency  and 
will  also  supervise 
the  company's  sales 
work.  Mr.  Mar- 
bourg succeeds  V. 
W.  Moody,  who  re- 
signed to  become 
manager  of  the 
wholesale  division 
of  Neal,  Clark  & 
Neal,  Victor  dis- 
tributors a  t  Buf- 
falo, N.  Y. 

Mr.  Marbourg  is 
splendidly  equipped 
for  his  new  position,  as  lie  is  thoroughly 
familiar  with  all  phases  of  the  Victor  industry, 
and  through  his  past  experience  will  be  able  to 
extend  to  Victor  dealers  efficient  service  and 


co-operation.  Mr.  Marbourg  is  aggressive  and 
energetic  and  represents  the  ideal  type  of  keen, 
well-posted  Victor  wholesale  man. 

R.  G.  Craig,  who  has  been  a  member  of  the 
company's  traveling  staff  for  some  time  past, 
will  assist  Mr.  Marbourg  in  both  the  efficiency 
and  sales  divisions.  J.  J.  Davin  has  been  ap- 
pointed a  member  of  the  traveling  staff  with 
Brooklyn  as  his  territory,  and  by  reason  of  his 
several  years'  connection  with  the  company's 
sales  and  efficiency  department,  will  be  in  a  po- 
sition to  render  real  service  to  Victor  dealers 
in  his  territory. 


NEW  QUARTERS  IN  SPRINGFIELD,  ILL. 

The  Hilmer  Piano  Co.,  located  at  409  Soutb 
Fifth  street,  Springfield,  111.,  will  move  about 
April  15  to  new  quarters  at  510  East  Monroe 
street.  The  new  location  is  being  remodeled  and 
an  enlarged  stock  of  pianos  and  Pathe  Pathe- 
phones  will  be  carried  in  the  new  store. 


SECURES  EDISON  AGENCY 


The  Woolven  Drug  Store,  Oswego,  Kan.,  has 
secured  the  Labette  County  agency  for  the  Edi- 
son Diamond  Disc  line.  William  Matthews  will 
be  manager. 


F.  D.  Quinn,  a  druggist  of  LaGrange,  III,  has 
leased  a  rear  end  of  the  building  adjoining  his 
drug  store  for  a  talking  machine  department. 
He  will  handle  the  Columbia  line. 


•ALBANY— FOR  CAPITAL  SERVICE- 


Gately-Haire 

VICTOR 
RECORD 
SERVICE 


A  PRIL  and  MAY  are  big  record  months.   Go  after 
this  business  for  all  you  are  worth,  and  we  will 
co-operate  with  you  to  our  fullest  extent. 

Complete  stocks,  totaling  tens  of  thousands  of  rec- 
ords, in  all  kinds  of  music,  are  at  your  IMMEDIATE 
disposal. 

We  fill  record  orders,  from  the  time  they  are  received 
to  the  time  of  shipment,  in  thirty  minutes — a  record 
time. 

Gately-Haire  Co. 


JOHN  L.  GATELY,  President 


CLAUDE  B.  HAIRE 


New  Address:  121  North  Pearl  Street 

ALBANY,  N.  Y. 


64 


THE    TALKING    MACHINE  WORLD 


The  Trade  in  the  South 


The  talking  machine  situation  in  the  South  is 
reflecting  to  a  great  extent  the  commercial  and 
financial  conditions  existing  in  that  section  of 
the  country.  In  the  Virginias  the  manufacturing 
industries  have  had  a  substantial  boom,  the  steel 
and  iron  mills  are  working  to  capacity  and  new 
capital  is  coming  in  very  rapidly.  Farming  con- 
ditions are  much  better  than  they  were  last 
year,  and  with  these  and  also  in  North  Carolina 
the  cotton  mills  and  cotton  growers  have  felt 
for  some  time  the  wave  of  prosperity  which  has 
been  sweeping  over  the  country  during  the  re- 
cent months. 

Conditions  in  Kentucky  have  suffered  some- 
what from  the  rather  poor  crops,  which  have 
been  caused  by  excessive  droughts  and  floods. 
The  Kentucky  tobacco  trade  has  been  seriously 
hurt  by  the  present  war,  and  as  this  is  the  staple 
crop  of  that  section  general  trade  is  not  as  good 
as  it  might  be. 

The  outlook  in  Tennessee  is  very  favorable, 
the  manufacturing  and  trade  centres  there  en- 
joying a  greater  volume  of  business  than  they 
have  for  sometime  past,  and  the  prospects  for 
even  better  business  in  the  immediate  future 
are  very  bright. 

In  Georgia  the  farmers  are  in  much  better 
shape  than  they  were  at  this  time  last  year,  and 
the  trade  depression  which  existed  at  the  begin- 
ning of  the  war  has  almost  entirely  disappeared. 

The  depression  in  Alabama  which  existed  last 
year  due  to  the  boll  weevil  coming  into  the  State 
has  been  greatly  relieved,  and  since  the  first  of 
the  year  business  conditions  have  improved 
wonderfully.  The  mining  industry  of  the  State 
is  prosperous  and  there  is  more  money  in  the 
agricultural  section  than  there  has  been  for  sev- 
eral years. 

Reports  from  Florida  show  constantly  improv- 
ing conditions.  The  orange  crop  has  been  ex- 
ceptionally large.  The  output  of  garden  truck 
exceeded  that  of  last  season  to  an  appreciable 
degree,  and  the  demand  for  lumber  for  building 
purposes  in  the  North  has  greatly  improved  the 
lumbering  industry,  turpentine,  one  of  the  chief 
by-products  of  this  industry,  selling  at  record 
prices. 

The  increased  commercial  prosperity  has  had 
a  decided  influence  upon  the  talking  machine 
trade  throughout  the  entire  South.  The  me- 
chanics and  farmers  have  more  ready  money 
than  they  have  had  for  three  or  four  years,  and 
a  fair  proportion  of  this  ready  cash  is  being 
invested  in  talking  machines  and  records. 

Reports  from  dealers  throughout  this  terri- 


tory are  in  the  main  optimistic  and  in  many 
cases  they  report  a  demand  which  is  in  excess 
of  the  supply.  The  present  activity  in  the  talk- 
ing machine  trade  has  by  no  means  reached  its 
highest  point,  and  the  dealers  are  enhancing 
and  building  up  a  very  profitable  and  substan- 
tial business  by  means  of  up-to-date  selling 
methods  and  judicious  and  intelligent  advertis- 
ing. Collections  are  better  than  they  have  been 
for  some  months,  and  the  demand  for  the  higher 
class  of  talking  machines  is  growing  constantly. 


R.  O.  Chandler,  manager  of  Thompson  &  Co., 
Victor  dealers.  This  concern  also  handles  pianos 
and  furniture.  Prospects  for  future  business  are 
very  good. 


HOUSE  &  CO.  REPORT  GOOD  TRADE 


OBERRY  CO.  INCREASES  CAPITAL 


Macon,  Ga.,  April  3. — The  talking-machine  busi- 
ness in  this  section  is  in  much  better  shape  than  it 
ever  has  been,  according  to  Manager  J.  W.  Oberry, 
of  the  Oberry- Williams  Co.  This  concern  has  in- 
creased its  capital,  and  is  preparing  to  push  the 
Victor  line  stronger  than  ever.  Manager  Oberry 
reports  that  farming  conditions  have  greatly  im- 
proved, and  that  mercantile  activity,  which  was 
seriously  depressed  at  the  beginning  of  the  war, 
has  entirely  recovered.  A  new  million-dollar  union 
depot  is  now  being  built  in  this  city. 


Wheeling,  W.  Va.,  April  3. — C.  A.  House,  of 
C.  A.  House  &  Co.,  is  having  a  difficult  time  to 
secure  a  sufficient  number  of  Victor  talking  ma- 
chines to  fill  the  orders  which  he  is  receiving. 
Commercial  conditions  are  very  gratifying,  large 
orders  having  been  placed  with  all  of  the  fac- 
tories here,  and  the  steel  mills  are  all  working  to 
capacity. 


CORLEY  TRADE  INCREASING  FAST 


Richmond,  Va.,  April  3. — Frank  W.  Corley,  gen- 
eral manager  of  the  Corley  Co.,  Victor  distributor, 
reports  a  gratifying  trade  during  the  past  month. 
The  large  and  very  complete  stock  carried  by  this 
concern  has  enabled  it  to  give  its  dealers 
prompt  and  up-to-the-minute  service  on  machines, 
records  and  supplies.  Preparations  are  now  be- 
ing made  to  break  ground  for  the  addition  to  its 
present  wareroom,  and  work  on  the  new  build- 
ing will  be  rushed  as  rapidly  as  possible. 


DAHLBERG  RECEIVING  LARGE  ORDERS 

Montgomery,  Ala.,  April  6.— General  conditions 
in  this  territory  have  undergone  a  wonderful  im- 
provement since  the  _first  of  the  year,  and  Manager 
Earle  W.  Dahlberg,  of  the  Dahlberg  Talking  Ma- 
chine Co.,  is  working  hard  to  fill,  the  orders  being 
received  for  the  Victor  and  Columbia  line.  The 
talking  machine  trade  was  somewhat  slack  last  fall, 
owing  to  the  effect  of  the  boll  weevil  in  the  cotton 
crop,  but  the  Dahlberg  concern  overcame  this  ob- 
stacle by  giving  good  service,  carrying  large  stocks, 
and  advertising.  Manager  Dahlberg  recently 
secured  a  license  from  the  Victor  Co.  of  Dothan, 
Ala.,  which  is  the  livest  town  in  the  southeast  sec- 
tion of  the  State,  and  he  anticipates  a  large  busi- 
ness from  this  point.  A  full  line  of  Victrolas  and 
Grafonolas  is  carried. 


PROSPERITY  OBTAINS  IN  RADFORD 


Radford,  Va.,  April  3. — H.  F.  Sembler,  local 
agent  for  the  Victor  line,  reports  a  good  demand 
for  the  higher  grade  of  machines  and  records. 
The  local  talking-machine  trade  has  benefited  great- 
ly by  the  exceptional  activity  found  in  the  indus- 
trial plants  here,  which  are  working  full  time.  A 
short-line  railroad,  backed  by  local  capital,  is 
being  built  into  outlying  sections,  and  the  farmers 
are  doing  better  than  they  have  for  seasons  past. 


NOVEL  VICTOR  DELIVERY  TRUCK 

New  Orleans,  April  5. — The  Collins-Pilcher 
Piano  Co.,  of  this  city,  recently  purchased  a  spe- 
cially made  Packard  auto  truck,  which  is  used  to 
deliver  Victor  Victrolas.  It  is  unique  in  construc- 
tion, the  body  being  designed  by  Mr.  Collins,  and 
the  sides  containing  signs  advertising  the  Victrola 
with  a  reproduction  of  the  famous  Victor  dog.  In 
a  recent  interview  Mr.  Collins  stated  that  business 
conditions  have  been  especially  good  since  Mr. 
Cheaney  has  taken  charge  of  their  Victor  depart- 
ment, which  was  about  two  months  ago. 


CONDITIONS  EXCELLENT  IN  FLORIDA 


HAMPERED  ONLY  BY  LACK  OF  STOCK 

Suffolk,  Va.,  April  3. — The  talking  machine 
trade  in  this  city  is  much  better  than  it  was  during 
the  corresponding  period  last  year,  according  to 


Tampa,  Fla.,  April  7. — The  Turner  Music  Co., 
one  of  the  leading  talking  machine  houses  in  this 
section,  anticipates  a  large  spring  trade  in  machines 
and  records,  due  to  the  constantly  improving  com- 


We  Admit — "There's  a  Reason" 


If  you  are  looking  for  close  co-operation — 

OUR  VICTOR  IT- 
SERVICE  K 
O  U  I  C  1 V 


you'll 
find 


and  satisfactory 
in  every  way 


LOW  FREIGHT  RATES.   FULL  AND  COMPLETE  STOCKS  and 
ADVANTAGEOUS  LOCATION  for  prompt  deliveries,  enable  us  to  replenish, 
your  stock  QUICKER— and  at  LESS  SHIPPING  COST  to  you. 

Proof  on  the  First  Order 


The- South' s  Leading  Victor  Distributors 

213  East  Broad  Street,  Richmond,  Va. 


RUSH  ORDERS— 

Records  ana1  Supplies — filled  J 
immediately.  Complete  stock 
of  Foreign  Records.  Victor 
Repairs  b  y  factory- trained 
experts.  Free  Advertising 
Ideas  and  advice. 


THE    TALKING    MACHINE  WORLD 


65 


For  quality,  variety,  interest  and  activity 
the  Columbia  Record  list  for  May  is  a 
Symphony! 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


mercial  conditions  throughout  this  section.  The 
recent  orange  crop  exceeded  all  expectations,  tur- 
pentine is  selling  at  -a  very  high  figure,  and  lumber 
is  in  good  demand,  and  brings  uniformly  good 
prices.  Manager  J.  A.  Turner  reports  a  large 
number  of  sales  of  higher-priced  machines  during 
the  past  few  weeks. 


MORRIS  PUSHING  VICTOR  RECORDS 

Winston-Salem,  N.  C,  April  3.— J.  F.  Morris, 
general  manager  of  the  Huntly-Hill-Stockton  Co., 
has  just  completed  the  installation  of  three  sound- 
proof demonstration  booths  in  his  store,  which  will 
aid  in  the  sale  of  Victor  machines  and  records. 
Business  so  far  this  year  has  been  exceptionally 
good.  Manager  Morris,  who  made  an  extended 
tour  during  January,  is  pushing  his  record  depart- 
ment, as  he  believes  that  the  record  end  of  the 
business  is  where  the  ultimate  profits  lie. 


CONCERTS  BOOM _RED  SEAL  RECORDS 

Nashville,  Tenn.,  April  3. — Forest  Traylor, 
manager  of  the  Victor  department  of  the  Castner- 
Knott  Dry  Goods  Co.,  reports  a  flattering  outlook 
for  the  spring  trade,  with  a  leaning  towards  the 
higher-priced  machines.  Several  concerts  have  been 
given  here  recently  by  Victor  artists,  such  as  Mme. 
Schumann-Heink  and  Fritz  Kreisler,  besides  a 
joint  concert  given  by  Farrar,  Werrenrath  and 
Sassoli.  These  concerts  have  greatly  stimulated 
the  Red  Seal  business. 


CONCORD  ENJOYS  SUBURBAN  TRADE 

Concord,  N.  C,  April  3.— Manager  Bell,  of  the 
Bell  &  Harris  Furniture  Co.,  reports  a  steadily 
growing  business  in  talking  machines  and  records. 
The  most  prominent  factor  in  the  trade  here  is  the 
suburban  business  which  is  being  done,  the  farmers 
and  the  cotton  mill  operatives  realizing  the  im- 
mense amount  of  enjoyment  which  can  be  obtained 
through  the  medium  of  the  talking  machine. 


KENTUCKY  TRADE  IS  QUIET 

Lewisbury,  Ky.,  April  3. — Browning,  McReyn- 
olds  &  Co.,  Victor  dealers,  report  that  the  talking 
machine  trade  in  this  section  is  holding  its  own, 
notwithstanding  the  fact  that  the  crops  have  been 
greatly  affected  by  both  the  droughts  and  the 
floods  which  have  occurred. 


ATTRACTIVE  NEWSPAPER  ADS 


For  the  first  time  in  many  years,  with  the  ex- 
ception of  its  full-page  advertising  during  De- 
cember, the  Victor  Talking  Machine  Co.  has 
used  newspaper  advertising  other  than  its  well- 
known  "stepping-stone"  copy.  This  advertising 
appeared  in  the  local  newspapers  this  week  and 
attracted  considerable  attention.  The  text  was 
contained  in  an  attractive  border  design,  the  il- 
lustration consisting  of  a  Victrola  XVIII  sur- 
rounded by  some  of  the  world-famous  artists 
recording  for  the  Victor  Co.,  including  White- 
hill,  Ober,  Gadski,  Sembrich,  -Culp  and  Herbert. 
The  advertisement  was  three  columns  wide  and 
fourteen  inches  high. 


NEW  GATELY=HA1RE  STORE 

Victor  Distributers  of  Albany  Open  Retail  Store 
— Claude  B.  Haire  Now  Treasurer 


Albany,  N.  Y.,  April  10. — 
The  new  Gately-Haire  store, 
121  Pearl  street,  which  was 
opened  just  prior  to  the  be- 
ginning of  April,  has  been 
doing  a  capacity  business 
since  its  opening  day.  The 
Gately-Haire  Co.,  Victor  dis- 
tributers, has  spared  nothing  to  make  their  new 
retail  store  one  of  the  finest  in  fhis  section  of 
the  country.  Six  large  plate  glass  demonstration 
rooms  occupy  a  portion  of  the  main  floor,  a  large 
part  of  which  is  devoted  to  a  reception  room. 
The  mezzanine  floor  contains  a  lounge  room 
and  a  dainty  music  room.  Daily  concerts  will 
be  given  to  the  public  and  afternoon  teas  will 
be  held  frequently. 

Claude  B.  Haire,  son  of  James  N.  Haire,  the 
former  treasurer  of  the  concern,  and  who  died 
recently,  has  taken  the  position  formerly  held 
by  his  father,  and  will  be  actively  engaged  in 
the  management  of  the  new  store. 

Ten  thousand  square  feet  are  devoted  exclu- 
sively to  the  sale  of  Victor  Victrolas,  the  cus- 
tomers being  handled  by  a  large  staff  of  com- 
petent salesmen.  The  wholesale  and  retail  de- 
partments are  connected  by  an  inter-communi- 
cating telephone  service.  The  mezzanine  floor  is 
devoted  to  the  private  office  of  Mr.  Gately  and 
Mr.  Haire,  as  well  as  the  general  offices. 


So  far  as  the  wholesale  department  is  con- 
cerned, it  is  excellently  quartered  in  the  base- 
ment where  everything  that  helps  speed  and  ac- 
curacy can  be  utilized  in  the  filling  of  orders. 
More  than  100,000  records  are  kept  in  stock. 

President  Gately  in  a  chat  stated,  "Keeping  a 
watch  on  orders  shows  us  that  it  takes  thirty 
minutes  to  receive,  pack  and  ship  an  order,  and 
even  in  this  age  of  progress  this  is  about  the  limit 
of  quickness." 

The  opening  ceremonies  were  well  attended 
and  the  newspapers  called  attention  to  this  new 
Victor  emporium  as  "Albany's  most  wonderful 
store," 


DICTAPHONE'S  UNUSUAL  USE 


The  Dictaphone  is  being  put  to  unusual  use  by 
several  recent  purchasers,  judging  from  the  re- 
ports of  the  members  of  the  Dictaphone  sales 
staff.  Wah  Chang,  head  of  a  wealthy  smelting 
company  bearing  his  name,  recently  purchased 
six  Dictaphones  for  the  use  of  himself  and  his 
executives  in  China.  For  some  time  past  he  had 
been  unable  to  secure  a  competent  translator 
for  his  letters,  but  eliminated  this  difficulty  by 
purchasing  the  Dictaphones  which  enable  him  to 
send  the  original  Dictaphone  cylinders  to  China, 
where  they  are  received  by  his  directors,  who 
are  also  equipped  with  Dictaphones.  A  New 
York  lawyer  traveling  abroad  is  avoiding  the 
blue-pencil  of  the  military  censors  by  dictating 
to  the  Dictaphone  and  sending  the  cylinders  to 
his  business  associates  in  New  York. 


A  New  Principle 


The 


as  applied  to  the 
phonograph  has  made 

^RIONOLA 


the  greatest  of  all  low-priced  machines. 
This  principle  is  that  of  the  wooden  sound- 
ing-board, which  permits  the  tone  to  come 
forth  clear  and  unmuffled.  In  fact,  this 
method  of  reflection  produces  many  tone 
qualities  lost  in  other  machines.  The 
moderate  price  of  $15  gives  perfect  music 
within  the  reach  of  all.  We  invite  the  most 
critical  comparison  with  other  machines. 


The  phenomenal  success  of  our  wonderful  low-priced  machine  created  a  demand 
for  larger  Arionolas  employing  the  same  method  of  tone  reproduction.  We  now 
manufacture  two  larger  models  at  $50  and  $75  respectively.  The  higher  priced 
model  is  run  by  electricity,  operating  perfectly  on  either  direct  or  alternating  current. 
The  case  is  made  of  fine,  inlaid  mahogany.  In  fact,  the  cases  of  both  these  machines 
have  the  finest  natural  mahogany  finish  obtainable  and  are  made  to  fit  standard 
record  cabinets. 

Write  for  full  information. 

ARION  MANUFACTURING  CO. 

250  Devonshire  Street  BOSTON,  MASS. 


66 


THE   TALKING   MACHINE  WORLD 


BIG  EDISON  PUBLICITY  CAMPAIGN 

Advertising  Campaign  in  General  Magazines  of 
over  5,000,000  Circulation  to  Begin  on  April  15 
and  Run  Right  Through  Summer — Plan  for 
Co-operation  of  Dealers  Throughout  Country 


With  the  April  IS  issue  of  the  Saturday  Even- 
ing Post  there  will  be  inaugurated  an  extensive 
advertising  campaign  in  the  interests  of  the  Edi- 
son New  Diamond  Disc  Phonographs,  the  cam- 
paign covering  a  select  list  of  general  magazines 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operates  on  all  currents) 

New  York  City 


29  West  34th  Street 


American,  Hearst's,  Cosmopolitan  and  McClure's 
having  a  combined  circulation  of  about  5,000,000. 
Other  mediums  will  be  added  to  the  list  later 
in  the  year  to  carry  the  message  of  the  Diamond 


ere  uou  ever 


fooled 


ft 


oy  a  talking  machine  ? 

If  you  ever  heard  a  talking  machine  without 
seeing  it,  did  you,  even  momentarily,  imagine 
that  someone  was  singing  or  playing? 

Probably  there  are  few  so  unmusical  as  to  be  unable  to 
detect  the  talking  machine  tone  the  very  instant  it  is 
heard.  There  is  one  instrument,  however,  from  which 
the  talking  machine  tone  is  absent,  an  instrument  which 
re-creates  all  forms  of  music  in  a  way  that  actually 
deceives  the  most  highly  trained  ear.  It  is  Thomas  A. 
Edison's  new  invention,  the 

NEW  EDISON 

This  new  invention  has  no  coined  trade  name.  It  is  known  by  its 
inventor's  name.  It  embodies  a  new  an,  the  culmination  of  four 
years'  research  work  by  Mr.  Edison  in  chemistry  and  acousticst  during 
which  time  he  spent  over  two  mUIion  dollars  in  experiments  alone. 
It  is  not  a  talking  machine.  It  does  not  give  a  mere  mechanical 
and  only  approximate  reproduction  of  musical  sounds.    It  actually 

fee-Creates  JMasie 

The  word  *  'Re-Create/  'when  used  in  this  connection,  is  not  a  fantastic 
description  evolved  by  a  clever  advertising  man ;  it  is  an  exact  descrip- 
tion of  the  actual  result  achieved  by  Edison's  new  invention. 

Numerous  great  artists— singers  and  instrumentalists— have  sung  and 
played  in  direct  comparison  with  Edison's  Re-Creation  of  their  work, 
and  the  musical  critics  of  more  than  one  hundred  of  America's  principal 
newspapers,  in  tht  columns  of  their  oxvn  papers,  admit  that  they  cannot 
distinguish  between  an  artist's  voice  or  instrumental  performance  and 
Edison's  Re-Creation  of  it. 

Read  what  the  critics  say 

Send  to  us  and  we  shall  gladly  send  you  a  booklet  containing  critiques 
on  Mr.  Edison's  new  art,  that  have  appeared  in  America's  leading 
newspapers,  and  which  were  written  by  their  own  musical  critics,  after 

hearing  these  astounding  tests. 

Watch  your  local  papers 

for  the  announcement  of  a  merchant  in  your  locality,  who  ts  licensed 
by  Mr.  Edison  to  demonstrate  and  sell  this  new  invention. 

A  catalog  and  the  name  of  a  licensed 
merchant  will  be  sen!  you  upon  request 


UJnna  Qc 


ase 


The  Miracle'Girl  of  the  Metro- 
politan, whose  bewitchinglybeau- 
tiful  soprano  voice  was  chosen  for 
the  first  test  to  determine  whether 
Edison  had  actually  succeeded  in 
achieving  his  ambition  to  re- 
create the  human  voice  so  per- 
fectly that  hisre-creatjoncould  not 
bedistinguished  from  the  original. 
Since  then  many  othergreat artists 
have  made  similar  tests — always 
with  the  same  successful  result 

Hear  Edison' s  Re-Creation  of 
Anna  Case' s  voice,  and  then  hear 
her  at  the  Metropolitan  or  when 
she  is  on  concert  tour. 

This  photograph  shows  Miss 
Case  actually  singing  in  direct 
comparison  with  Edison's  Re- 
Creation  o£  her  voice. 


THOMAS  A.  EDISON,  Inc. 
Dept.  2354  Orange,  N.  J. 


'A 


lunar 


Edison  Advertising  in  the  Evening  Post  I 

including  in  addition  to  the  Saturday  Evening  Disc  into  the  homes  of  the  country.  The  first 
Post,  Collier's,    Literary  Digest,  Metropolitan,     advertisement  of  the  series,  a  full  page  in  the 


"Standard"  Record  Cleaner 

ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails* 

Extended  brush  area  cleans  rec- 
Price,  50  Cents,  List  ord  with  one  sweeping  circuit. 

Patented  June  2,  1914 

Send  10  cents  in  stamps  lor  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.   Place  regular  orders  through  your  jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

173  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cents,  list. 


is  repro- 


Saturday  Evening  Post  of  April  15, 
duced  herewith. 

In  connection  with  the  magazine  advertising 
an  elaborate  series  of  newspaper  ads  have  been 
prepared  for  the  use  of  the  dealer  and  his  local 
papers  to  enable  him  to  make  up  his  local  pub- 
licity with  a  national  campaign.  The  news- 
paper ads  are  of  the  same  general  character  as 
those  used  in  the  magazine  and  matrices  of  the 
entire  ad  or  electros  of  the  cuts  only  will  be 
supplied  to  dealers. 

To  further  supplement  the  campaign  an  at- 
tractive six-page  leaflet  has  been  prepared  for 
the  dealer  to  send  out  on  his  mailing  list.  The 
leaflet  is  in  two  colors  and  bears  the  wording 
"In  conformity  with  the  request  of  Mr.  Thomas 
A.  Edison,  the  merchants  licensed  by  him  to 
demonstrate  and  sell  his  new  invention  for  the 
re-creation  of  music  are  extending  to  all  music 
lovers  a  special  invitation  to  attend  a  series  of 
demonstrations."  The  booklet  also  calls  atten- 
tion to  the  national  advertising  and  includes 
portraits  of  Albert  Spalding,  Anna  Case  and 
other  Edison  artists. 

The  unique  feature  of  the  Edison  campaign 
will  start  in  the  spring  and  run  right  through 
the  summer  months  when  conditions  generally 
are  believed  to  be  dull  and  is  taken  to  indicate 
that  the  Diamond  Disc  has  no  regard  for  season 
and  can  be  profitably  exploited  at  any  time. 


WORLD'S  SALESMANSHIP  CONGRESS 

Many  Leading  Lights  in  the  World  of  Selling 
Expected  to  Attend  Five-Day  Convention 
Which  Will  Be  Held  in  Detroit  Next  July 


Plans  are  now  actively  under  way  for  a 
World's  Salesmanship  Congress  to  be  held  in 
Detroit  on  July  9,  10,  11,  12  and  13,  when  the 
heads  and  subordinates  of  many  of  the  leading 
sales  organizations  of  the  country  will  gather 
together  for  a  discussion  of  "Commercial  Pre- 
paredness." An  elaborate  program  of  speeches 
and  discussions  has  been  laid  out  for  the  several 
days  of  the  convention,  the  subjects  being  ar- 
ranged to  appeal  to  executives  and  salesmen, 
and  some  to  both  branches.  Several  debates 
will  also  be  provided  for.  D.  M.  Barrett,  editor 
of  ■  Salesmanship,  is  chairman  of  the  Executive 
Committee  in  charge  of  the  arrangements  for 
the  convention,  the  committee  itself  being  com- 
posed of  leading  lights  in  the  business  world. 


NEW  INCORPORATIONS 


The  Durable  Phonograph  Co.,  in  Manhattan, 
was  incorporated  last  week  with  a  capitalization 
of  $1,000,  by  J.  O.  Murphy,  Russell  Goldman 
and  A.  G.  Thaanum,  for  the  purpose  of  manufac- 
turing talking  machines. 


The  Hooven  Sales  Corporation,  manufacturer 
of  talking  machines,  has  been  incorporated  by 
F.  H.  Butehorn,  T.  S.  Buckingham  and  J.  J. 
Jansen,  Jr.,  of  1058  East  Twelfth  street,  Brook- 
lyn, with  a  capitalization  of  $10,000. 


Statement  of  the  ownership,  management,  etc., 
required  by  the  Act  of  August  24,  1912,  of  The 
Talking  Machine  World,  published  monthly  at 
New  York,  for  April  1,  1916. 

Name  of —  Post-Office  Address 

Editor,  J.  B.  SPILLANE  373  4th  Ave.,  N.  Y. 

Associate  Editor,  J.  RAYMOND  BILL  

373  4th  Ave.,  N.  Y. 

Managing  Editor,  J.  B.  SPILLANE  

373  4th  Ave.,  N.  Y. 

Business  Manager,  AUGUST  J.  TIMPE  

373  4th  Ave..  N.  Y. 
Publisher,    ESTATE    OF    EDWARD  LYMAN 

BILL,  CAROLINE  L.  BILL,  Executrix  

373  4th  Ave.,  N.  Y. 
Owner,  CAROLINE  L.  BILL.... 373  4th  Ave.,  N.  Y. 
Known  bondholders,  mortgagees,  and  other  security 
holders,   holding   1   per  cent,  or  more  of  total 
amount  of  bonds,  mortgages,  or  other  securities: 
NONE. 

AUGUST  J.  TIMPE,  Business  Mgr. 

Sworn  to  and  subscribed  before  me  this  29th  day  of 
[seal]    March,  1916. 

Eugene  R.  Falck,  Notary  Public  1053 
(My  commission  expires  March  30,  1916.) 


THE   TALKING   MACHINE  WORLD 


67 


RECREATION  HALL"  IN  BROOKLYN       TRADE  BROADENING  IN  CANADA 


Savidge  &  Reed  Co.  to  Handle  the  Edison  Dia- 
mond Disc  Phonographs  at  Prominent  Loca- 
tion in  that  City — Will  Add  Pianos  at  a  Later 
Date — Plan  Frequent  Recitals  and  Tone-Tests 


Many  New  Concerns  Entering  All  Departments 
of  Talking  Machine  Business — Planning  to 
Make   Tungs-Tone   Stylus  in  Montreal 


The  Savidge  &  Reed  Co.,  Brooklyn,  N.  Y.,  in- 
corporated last  week  with  capital  stock  of 
$100,000  by  J.  H.  Link,  W.  E,  Reed  and  E.  G. 
Savidge,  has  completed  arrangements  for  leas- 
ing a  building  on  Fulton  street,  Brooklyn,  just 
above  Borough  Hall,  where  elaborate  quarters 
will  be  opened  under  the  name  of  Re-Creation 
Hall.  The  name  was  chosen  in  view  of  the  fact 
that  the  company  will  handle  the  Edison  Dia- 
mond Disc  phonographs  and  records  exclusively 
in  the  beginning  although  the  plans  also  provide 
for  the  addition  of  one  or  two  lines  of  high  grade 
pianos  in  the  future.  The  building  selected,  the 
address  of  which  will  be  announced  well  before 
the  opening,  provides  for  the  installation  of  a 
large  recital  hall,  with  a  capacity  of  250  people, 
where  elaborate  recitals  and  tone-tests  will  be 
given  at  frequent  intervals. 


ill 


Half  Size 


No.  2 


Balance 

Sound  Box 


The  NEW  No*  2M  Balance  Sound 
Box,  with  the  IMPROVED  Metal- 
loy  Diaphragm,  is  a  revelation  for 
tonal  reproduction.  Several  im- 
provements in  the  construction 
have  been  achieved,  although  the 
appearance  of  the  box  is  practically 
the  same. 

The  great  difference  in  TONE  is 
marvelous.  A  little  sweeter  music 
is  obtained;  the  volume  of  tone  is 
bigger,  and  a  worn  record  almost 
sounds  like  a  new  one  when  the 
NEW  No.  2M  Balance  Box  plays  it. 

This  is  our  biggest  selling  sound 
box,  for  all  the  opinions  of  experts 
indicate  that  this  is  the  box  of  ex- 
treme musical  powers.  It  is  well 
built,  for  we  spend  extra  time  in 
its  manufacture  to  make  sure  that 
each  box  is  PERFECT  before  it 
leaves.  Your  satisfaction  is  our 
pleasure,  and  as  many  of  the  lead- 
ing phonograph  houses  have  signi- 
fied their  choice  of  Balance  No.  2M 
Box,  as  THE  box,  you  will  find 
that  their  judgment  is  correct. 

List  Prices 
Nickel  Plate  -  -  -  $3.50 
24-k.  Gold  Plate  -  $4.00 

All  Edison  distributors  carry 
these  in  stock  and  can  ship 
promptly. 

Made  by 

A.  F.  Meisselbach  &  Bro. 

NEWARK,  N  J. 


Montreal,  Ont.,  April  5. — The  importance  of 
the  talking  machine  trade  in  this  country  is 
indicated  by  the  growing  number  of  people  who 
are  seeking  to  enter  the  field  as  manufacturers, 
wholesalers  or  retailers  and  new  concerns  are 
springing  up  daily  throughout  the  Dominion; 
in  fact,  conditions  have  reached  the  point  where 
the  dealer  must  show  discrimination  in  making 
his  purchases  except  in  connection  with  the 
more  prominent  lines. 

Layton  Bros,  report  that  the  Edison  business 
continues  to  increase  rapidly  and  that  the  recent 
reduction  in  the  price  of  Columbia  records  has 
resulted  in  a  noticeable  increase  in  sales. 

Machinery  is  now  being  installed  in  the  fac- 
tory of  the  Berliner  Gramophone  Co.,  Ltd.,  for 
the  manufacture  of  the  Tungs-Tone  Stylus 
needles  and  within  a  short  time  will  be  able  to 
supply  the  Canadian  trade  with  that  desirable 
product. 

Armitage  A.  Layton,  in  charge  of  the  talking 
machine  department  of  Layton  Bros.,  has  en- 
listed with  the  Ammunition  Column  of  the  66th 
Battery,  Montreal. 

I.  Montagnes,  representing  the  Canadian  dis- 
tributors of  Sonora  phonograph,  recently  made 
a  business  trip  to  Montreal. 

The  Canadian  Graphophone  Co.,  Columbia 
jobbers  for  the  Province  of  Quebec,  report  bus- 
iness conditions  very  satisfactory. 


EDWIN  G.  SCHLOSS  TO  VISIT  WEST 

General  Manager  of  Schloss  Bros.,  Cabinet  Man- 
ufacturers, to  Call  on  Trade  in  Principal  Cities 
— A    Year  of   Good  Business  Expansion 


Edwin  G.  Schloss,  general  manager  of  Schloss 
Bros.,  manufacturers  of  talking  machine  cabinets 
exclusively,  at  637  West  Fifty-fifth  street,  New 
York,  will  leave  on  April  15  for  an  extended 
trip  through  the  West,  visiting  Buffalo,  Cleve- 
land, Detroit,  Chicago,  St.  Louis,  Louisville,  Co- 
lumbus, Cincinnati,  Pittsburgh  and  other  points. 
In  addition  to  calling  upon  the  trade  in  the  in- 
terest of  his  line  of  cabinets,  Mr.  Schloss  will 
also  visit  several  of  the  big  lumber  centers  for 
the  purpose  of  expediting  the  shipment  of  many 
thousand  dollars'  worth  of  special  cabinet  lumber 
that  is  on  order  for  his  house.  At  the  close 
of  the  first  year  of  business  the  activity  in  the 
Schloss  Bros,  factory  proves  the  progress  that 
has  been  made  by  this  concern  through  hard 
work  and  expert  knowledge  of  cabinet  manufac- 
ture and  an  intimate  acquaintanceship  of  the 
demand  and  requirements  of  the  trade. 


RECORD  ARTISTS  IN  RECITAL 


Gunst  Piano  Co.,  Corpus  Christi,  Tex.,  Features 
Well-known  Singers  in  Connection  with  Dem- 
onstrations of  Victor  Records 


Corpus  Christi,  Texas,  April  4. — The  Gunst 
Piano  Co.,  that  operated  a  most  successful  ex- 
clusive Victrola  department  under  the  manage- 
ment of  Gerald  Gunst,  has  secured  most  satis- 
factory results  through  featuring  recitals  in 
which  well-known  record  artists  appear  in  per- 
son and  in  conjunction  with  a  demonstration  of 
their  records  on  the  Victrola.  A  recent  artist  to 
give  a  recital  in  the  Gunst  store  was  Chas.  W. 
Harrison,  and  the  demand  for  Mr.  Harrison's 
records  following  the  recital  was  of  a  volume 
that  swamped  the  facilities  of  the  department. 

On  May  1  it  is  the  intention  of  the  Gunst  Piano 
Co.  to  give  a  recital  with  Marguerite  Dunlap  as 
the  featured  artist.  Other  similar  events  are  also 
in  contemplation. 


ESTABLISH  RECORD  EXCHANGE 

William  J.  Ratty  has  established  the  Universal 
Record  Exchange  at  324  Erie  street,  Toledo,  O., 
where  talking  machine  records  may  be  ex- 
changed upon  the  payment  of  a  small  fee. 


No.  432  (Vertical  Interior) 

For  Victrola  VI  and  Columbia  "Eclipse."    Height,  32M;  in. 
Width.  15'/2  in.    Depth,  I6V2  in.    Holds  176  Victor  or 
Columbia  records.    Quartered  Oak  front.    Mahogany  front. 
Average  weight,  crated,  60  pounds. 


This  is  a  leader  with  us.  It's  a  great 
little  cabinet  and  it  sure  does  sell. 


JJDELG 


Talking  Machine 


((abinets 


Why  a  UDELL 
Record  Cabinet? 


1st.  You  get  an  additional  profit  out  of 
the  transaction. 

2nd.  You  have  made  a  satisfied  customer — 
he  has  a  place  to  put  his  machine  and  a 
place  to  file  his  records. 

3rd.    You  have  made  a  better  buyer  of  new 
records  —  because   with    h  i  s  UDELL 
.  Record  Cabinet  he  knows  where  every 
record  is,  and   can  lay  his  hand  on  it 
instantly. 

4th.  This  is  a  field  in  which  we  specialize 
and  are  recognized  as  leaders. 

5th.  Our  designs,  construction,  prices  and 
for  all  standard  makes — and  shipping 
service— make  Udell  Record  Cabinets 
your  best  buy. 

Drop  a  line  to  Record  Cabinet 
Headquarters.      Thank  you. 

The  Udell  Works 

1204  West  28th  Street 
Indianapolis,  Ind. 


THE   TALKING   MACHINE  WORLD 


The  first  sale  of  a  Columbia  Record  is  the 
beginning  of  a  steady  business— business 
you  should  get— and  can  get. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


TALKING  MACHINES  GAIN  PROMINENCE  IN  ST.  LOUIS 

Edison  Diamond  Disc  Phonograph  Featured  at  Lenten  Lectures — Knowledge  of  Music  De- 
veloped by  Talking  Machine  Proven  at  Elman  Recital — Machine  and  Record  Supply 
Increasing — Columbia  Co.  Territory  Extended — Other  Trade  News  of  the  Month 


St.  Louis,  Mo.,  April  5. — March  has  been  writ- 
ten into  the  records  as  one  of  the  very  best 
months  the  talking  machine  business  in  this 
district  ever  has  experienced.  The  shipping  and 
billing  out  of  machines  and  records  has  been 
very  heavy.  In  fact,  for  the  first  time  in  prob- 
ably six  months  the  supply  of  machines  has  ex- 
ceeded the  immediate  demands  and  some 
progress  has  been  made  in  catching  up  with  the 
back  orders. 

In  'records,  too,  is  the  supply  coming  up  to 
the  wholesale  demands  but  it  is  expected  that 
the  filling  of  the  present  orders  will  loosen  a 
considerable  quantity  of  orders  that  have  not 
been  sent  to  jobbers  merely  because  the  retailers 
have  been  unable  to  get  the  smaller  quantities 
of  records  already  ordered.  Strange  as  it  may 
seem,  some  of  the  orders  that  have  been  longest 
unfilled  are  for  standard  classic  numbers. 

Along  with  the  good  month  and  excellent 
prospects  for  continued  business,  the  talking 
machine  has  been  winning  some  new  laurels. 
Prof.  Charles  Kunkel,  who  some  times  is  re- 
ferred to  as  the  "grand  old  man  of  the  piano" 
in  St.  Louis,  assisted  by  Prof.  E.  Kroeger,  an- 
other of  the  "highbrow  music  circle,"  both  emi- 
nent teachers,  has  been  giving  a  series  of  Lenten 
recitals.  This  is  the  usual  thing,  but  always 
heretofore  they  have  had  a  vocal  number  to 
enliven  the  program.  This  year,  however,  they 
are  using  the  talking  machine.  This  honor  has 
fallen  to  the  Edison  Disc,  and  the  "Ave  Maria" 
was  the  number  on  the  first  program.  Some- 
time during  the  series  of  recitals,  Mark  Silver- 
stone  will  deliver  an  address,  explaining  how 
the  talking  machine  has  reached  the  stage  of 
development  to  attract  musicians  and  secure 
their  favorable  opinion. 

Mischa  Elman  was  here  a  few  nights  ago  to 
play  his  violin.  He  was  greeted  by  a  very  large 
audience  and  responded  to  numerous  encores. 
As  his  third  encore,  he  played  the  famous 
"Humoresque."  Manager  Hallahan,  of  the 
Vocalion  department  at  Aeolian  Hall,  who  was 
among  those  present,  says  that  the  very  first 
strains  of  this  melody  brought  forth  a  ripple 
of  applause  that  spread  all  over  the  house  for 
an  instant,  then  instantly  quieted  to  listen  to  the 
number.  "That  meant  to  me,"  says  Mr.  Halla- 
han, "that  the  entire  audience  of  several  thou- 
sand persons  recognized  his  famous  piece.  That 
was  due,  undoubtedly,  to  the  free  use  of  that 
talking  machine  record.  The  same  thing  con- 
stantly is  occurring  at  concerts,  showing  how 
the  new  musical  instrument  is  educating 
the  masses." 

Referring  to  present  business.  Manager  Halla- 
han said:  "We  have  this  week  added  two 
salesmen  to  our  staff  and  now  our  outside  force 
probably  will  compare  favorably  with  any  piano 
selling  staff  in  town  and  they  are  making  it  go. 
At  the  same  time  we  have  made  a  number  of 


sales  in  the  last  few  weeks  that  have  no  record 
attached  except  that  of  the  floor  salesman.  Pure 
pickup  business.  The  Vocalion  has  reached  that 
stage  of  acquaintance  with  the  public  where  a 
man  will  come  in  and  ask  to  see  a  certain  style 
and  priced  machine." 

Aeolian  Hall  entertained  W.  H.  Alfring,  gen- 
eral manager  of  the  Vocalion  department,  over 
Sunday  recently.  He  was  on  his  way  west  to 
look  over  some  new  retail  distributing  centers 
and  to  close  the  contracts  if  everything  proved 
satisfactory.  He  was  accompanied  here  by 
Harry  Levy  of  the  wholesale  department,  who 
was  on  his  way  South. 

At  the  Columbia  warerooms  they  are  congrat- 
ulating themselves  on  the  addition  of  Memphis, 
part  of  Tennessee,  more  of  Kentucky  and  the 
eastern  half  of  Arkansas  to  the  St.  Louis  trade 
district.    This  will  mean  a  nice  line  of  business 


to  be  handled  from  this  store  and  what  is  a 
pleasant  part  of  it,  practically  every  town  added 
already  is  a  St.  Louis  customer  for  almost  every- 
thing else  and  the  merchants  have  rather  re- 
sented being  assigned  to  another  jobbing  point 
for  talking  machines.  The  Columbia  line  is  well 
established  in  Memphis  with  a  good  line  of 
dealers. 

Manager  Irby  Reid  was  called  to  Kentucky 
late  in  March  on  a  business  trip  and  took  that 
occasion  to  go  to  Memphis  to  look  over  his 
new  field  and  get  acquainted  with  his  new  cus- 
tomers.   He  was  delighted  with  prospects  there. 

C.  R.  Salmon,  manager  of  the  wholesale  de- 
partment of  the  Columbia,  expressed  himself  as 
delighted  with  the  showing  made  in  March  and 
the  excellent  prospects  for  not  only  a  continuance 
of  splendid  orders  but  the  present  good  inflow 
of  machines  which  would  permit  soon  the  ship- 
ment of  100  per  cent,  orders. 

A.  Coughlin,  who  came  from  St.  Louis  a  few 
months  ago  as  retail  sales  manager,  has  severed 
his  connection  with  the  Columbia  service  and 
returned  to  Kansas  City. 

The  Columbia  Co.  is  taking  considerable  pride 
in  the  new  salesrooms  opened  late  last  month 


•QjlCakers  and  Dis/rihujors  oPihe-^ 


Talking  Machines  and  Cabine/hs  z# 


Chicago.  Ill 

WlLLIAMSPORT.  Pa 
Goshen  Ind 


m 


^illiarrutoort,  Pa. 


John  M.  Dean  corporation 


J  PUTNAM,  CONN. 

A  quality  needle  with 
a  quantity  production 
is  the  ideal  combina- 
tion for  good  needles 
at  the  right  prices. 


Manufacturers  of 

Talking  Machine 

NEEDLES 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

phonograph  Standard  Metal  Mfg.  Co. 

HORNS 


227  CHESTNUT  STREET 


NEWARK,  N.  J. 


THE    TALKING    MACHINE  WORLD 


69 


by  the  May,  Stern  Furniture  Co.,  where  Colum- 
bias  are  sold  exclusively.  Miss  Sadie  Rosenblatt 
is  in  charge  here.  The  department  is  completely 
fitted  with  the  most  approved  models  of  demon- 
tration  rooms,  well  lighted  and  ventilated  and 
sound  proof. 

R.  L.  Wilson,  former  manager  of  the  Royal 
Music  House  in  the  West  End  residence  district, 
but  more  recently  city  clerk  of  Webster  Groves, 
has  joined  the  Silverstone  Music  Co.  staff  as 
secretary  of  the  company.  Mr.  Wilson  and  Mr. 
Silverstone  are  old  co-workers  in  talking  ma- 
chine sales  and  each  knows  the  other's  work. 
Mr.  Wilson  will  have  charge  of  the  office  and 
retail  floors,  while  E.  Paden,  who  has  had  charge 
of  the  offices,  will  take  charge  of  the  wholesale 
department.  The  new  arrangement  is  planned 
by  President  Silverstone  to  lighten  the  detailed 
work  which  has  accumulated  with  him  as  the 
business  of  his  company  has  expanded  during 
the  last  two  years. 

Anna  Case's  recent  visit  here  stirred  the  de- 
mand for  her  records  for  the  Edison  machines 
and  incidentally  brought  a  storm  of  protest 
against  the  musical  critics.  It  seems  that  the 
music  loving  public  and  the  critics  are  hope- 
lessly at  odds  as  to  Miss  Case  and  as  far  as 
the  Edison  dealers  are  concerned,  they  are  in- 
clined to  side  with  Miss  Case's  admirers,  and 
also  that  they  are  strong  in  their  conviction,  from 
the  way  they  have  been  spending  their  money. 

The  moving  picture  film,  "The  Soul  of  the 
Violin,"  has  made  a  distinct  hit  here  and  it  has 
been  widely  shown  without  complaints  of  the 
advertising  feature,  according  to  the  theatre 
owners. 

The  John  Bresner  Co.,  of  Springfield,  111.,  is 
a  new  Edison  dealer,  stocking  both  disc  and 
cylinder  machines. 

R.  H.  Gordon,  of  the  Pathephone  Co.,  left  the 
first  of  the  month  for  a  ten  days'  trip  to  include 
Missouri,  Illinois  and  Indiana  towns.  A  part 
of  his  mission  was  to  investigate  requests  from 
merchants  for  Pathephone  sales  privileges,  these 
merchants  having  been  reached  by  advertising 
and  being  anxious  to  place  the  line  at  once. 
Business  at  the  local  wholesale  warerooms  is 
developing  as  rapidly  as  it  can  be  handled  and 
the  supply  of  machines  is  getting  better.  The 
record  business  has  gone  ahead  of  all  expecta- 
tions and  there  has  not  been  a  time  in  six  weeks 
when  orders  could  be  filled  as  completely  as 
Mr.  Gordon  had  set  for  his  minimum. 

President  Koerber,  of  the  Koerber-Brenner 
Music  Co.,  Victor  jobbers,  fears  that  he  will 
become  so  accustomed  to  thinking  in  fractions 
that  when  stock  becomes  plentiful  he  will  hardly 
know  how  to  act. 

"The  prospects  are  excellent,"  said  Mr.  Koer- 
ber. "Local  trade  is  doing  as  much  as  it  can 
do  under  the  circumstances.  Unfortunately  for 
this  season,  when  the  camping  season  is  so  near, 
we  still  are  short  of  small  machines,  especially 
the  VI.  We  have  not  been  able  to  catch  up  with 
our  orders  and  still  owe  much  stock  to  our 
dealers.    This  debt,  we  sometimes  find  hard  to 


WE  MARE 


Tone  Arms  and  Sound  Boxes 


For  all  makes  of  Talking  Machines 
ALSO 


Attachments  for  Victor,  Pathe,  Edison 
and  Columbia  Machines 


Let  us  tell  you  about  them  before  placing  your  orders 


The  Union  Specialty  and  Plating  Company 

SPECIALISTS  IN  PHONOGRAPH  PARTS 

409  Prospect  Avenue,  N.  W.  CLEVELAND,  O. 


explain.  The  machines  now  are  coming  through 
pretty  well  and  we  are  very  hopeful  that  we 
will  not  get  more  in  debt  than  we  are  and  will 
be  able  to  catch  up  some,  although  this  entire 
trade  district  is  clamoring  for  supplies. 

"The  record  situation  is  greatly  improved  and 
we  are  able  to  supply  many  records  in  full  quan- 
tities that  we  have  been  shipping  only  in  part 
for  a  long  time. 

"I  last  heard  from  E.  C.  Rauth  at  Birmingham, 
and  he  is  finding  the  South  in  excellent  trade 
condition.  The  cotton  country  is  recovering 
from  its  set  back  of  two  years  ago  in  excellent 
shape  and  is  ready  to  buy  anything  that  means 
pleasure." 


DEMAND  FOR  ATLAS  PACKING  CASES 


Nelson  &  Hall  Co.  Forced  to  Build  New  Factory 
to  Meet  the  Demand  for  Their  Products — 
Many    Advantages    Appreciated-  by  Dealers 


shipped  in  Atlas  cases.  These  cases  are  partic- 
ularly well  adapted  for  the  cabinet  style  machine. 
They  are  made  of  northern  hardwood  three-ply 
veneer  and  clear  spruce  cleats,  and  their 
strength,  lightness  and  freight-saving  qualities 
have  led  dealers  generally  to  realize  the  advan- 
tages of  having  machines  shipped  in  Atlas  cases. 

The  Nelson  &  Hall  Co.  is  fortunate  in  being 
in  a  position  to  advise  intelligently  both  old  as 
well  as  new  concerns  regarding  shipping  costs 
and  the  best  methods  and  style  of  packing.  We 
understand  inquiries  of  this  nature  are  welcome. 

The  company  owns  its  own  timber  lands  and 
is  in  a  district  well  favored  with  shipping  facili- 
ties for  Western  as  well  as  Eastern  points.  It 
already  has  enough  business  on  its  books  to  .keep 
the  factory  running  at  present  capacity  until 
January  1,  1917,  but  the  company  is  keeping 
apace  with  the  steadily  increasing  demand  by 
additions  to  plant  and  equipment. 


During  the  year  1915  the  demand  for  Atlas 
Veneer  Packing  Cases,  manufactured  by  the 
Nelson  &  Hall  Co.,  Montgomery  Centre,  Ver- 
mont, showed  such  an  increase  that  the  company 
has  found  it  necessary  to  build  a  new  factory  in 
Camden,  N.  J.  In  addition  to  this,  it  has  been 
necessary  to  double  the  output  of  its  factory  at 
Montgomery  Centre. 

At  the  present  time  it  is  declared  a  larger 
percentage  of  the  cabinet  style  talking  ma- 
chines manufactured  in  the  United  States  are 


INCORPORATED 


The  firm  of  E.  A.  Schweiger,  of  Brooklyn,  has 
been  incorporated  by  R.  Schweiger,  L.  Neustadt 
and  E.  A.  Schweiger,  of  904  Jefferson  avenue, 
Brooklyn.  The  capitalization  of  the  new  firm, 
which  will  deal  in  talking  machines  and  musical 
goods,  is  $15,000. 


The  Kipp  music  store  at  Manhattan,  Kan., 
has  installed  a  new  soundproof  demonstration 
booth  in  its  talking  machine  department. 


$15.00 
to 

$200.00 

Rich  Cabinet  Work,  Built 
To  Suit  the  Most 
Fastidious 


"THE  CRESCENT" 

All  Talking  Machines  in  One 

The  Only  Complete  Universal  Line 
That  Will  Play  All  Records  of  Any  Make 

Write  for  Terms  and  Territory  Today 

Crescent  Sales  Company 

Distributing  Agents 
PROVIDENCE  RHODE  ISLAND 


35c. 


is  the  Price  of  the  most 
popular  Double-faced 
Record  on  the  Market. 


"The  Crescent 


plays  longer  than  any 
75c.  Record. 

24  New  Selections 
Just  Out 


70 


THE   TALKING   MACHINE  WORLD 


Columbia  Records  of  song  hits  are  real  hits 
—hits  as  songs  and  hits  as  sales. 


(  Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


STEADY  INCREASE  NOTED  IN  TRADE  IN  BALTIMORE 

Demands  of  Retail  Trade  Serve  to  Keep  Down  Available  Stocks — Columbia  Graphophone  Co. 
in  New  Quarters — W.  L.  Eckhart  Covers  Large  Territory — New  Cohen  &  Hughes  Store 
Ready  Soon — Aeolian-Vocalion  Proving  Very  Popular — New  Pathephone  Dealers  Listed 


Baltimore,  Me.,  April  6. — Talking  machine  busi- 
ness in  Baltimore  continues  to  show  increase  with 
the  dealers  and  this  despite  the  shortage  of  ma- 
chines. Thousands  of  dollars'  worth  of  machines 
are  on  orders  with  the  distributors  here,  and  they 
are  up  against  it  to  make  deliveries.  Complete  line 
of  records,  and  a  very  heavy  sale  during  the 
month,  has  helped  to  keep  the  business  receipts 
ahead  of  the  previous  year. 

The  Columbia  Graphophone  Co.  moved  into  its 
new  quarters,  111  West  German  street,  this  week, 
and  Manager  A.  J.  Heath  is  now  ready  for  busi- 
ness. This  new  structure,  as  told  in  the  March 
issue  of  The  World,  is  a  five-story  building  and 
contains  about  14,000  square  feet  of  floor  space. 
About  one-sixth  of  the  space  will  be  devoted  to  the 
keeping  of  records. 

W.  L.  Eckhardt,  district  manager,  who  makes 
Philadelphia  his  headquarters,  was  in  Baltimore  a 
great  deal  during  the  past  month.  Washington 
and  other  points  have  been  added  to  Mr.  Eckhardt's 
territory.  P.  W.  Peck,  who  travels  from  the 
Baltimore  headquarters,  was  in  the  city  during  the 
week.  He  reports  conditions  through  North  Caro- 
lina as  excellent.  Mr.  Heath  says  the  month's 
business  was  fine. 


T.  Son  Cohen,  of  Cohen  &  Hughes,  Victor  dis- 
tributors, declared  to-day  that  it  took  all  of  his 
time  answering  letters  and  telegrams  of  his  cus- 
tomers, who  are  pleading  for  machines.  The  new 
Cohen  &  Hughes  store  on  North  Charles  street 
is  being  rapidly  put  into  shape  and  is  expected  to 
be  in  use  about  April  15. 

W.  C.  Roberts,  manager  for  E.  F.  Droop  &  Sons 
Co.,  Inc.,  Victor  distributors,  reports  business  go- 
ing ahead,  but  complains  of  lack  of  machines. 

Henry  Eisenbrandt,  of  H.  R.  Eisenbrandt  &  Son 
Co.,  Inc.,  Victor  distributors,  said  he  was  doing 
everything  in  his  power  to  get  more  Victor  ma- 
chines. He  visited  the  Camden  factory  last  week 
and  expects  to  make  another  trip  in  a  week.  For 
some  time  past  Mr.  Eisenbrandt  has  been  giving 
lectures  before  various  civic  bodies  on  the  origin 
of  the  talking  machine,  its  wonderful  qualities,  and 
why  it  should  be  in  every  home. 

The  Sanders  &  Stayman  Co.,  Inc.,  are  highly 
pleased  with  the  way  the  Vocalion  has  been  going. 
They  have  received  several  big  shipments  of  ma- 
chines during  the  past  month,  but  just  as  soon  as 
they  arrive  they  are  sent  out  to  waiting  customers. 
The  firm  is  getting  things  in  shape  to  move  to 
its  new  quarters  on  North  Charles  street,  which 


BUFFALO 


RAILROADS  •    Look  at  the  list  of  railroads  running  out 

=  of  Buffalo:  New  York  Central,  West 
Shore,  Lake  Shore,  Nickel  Plate,  Wabash,  Erie, 
Pennsylvania,  Lackawanna,  Grand  Trunk,  Michigan 
Central,  Lehigh,  B.  R.      P.  and  B.  S. 

EXPRESS  COMPANIES:  Four  express  companies 
===============================  will  give  you  a  complete 

service:  American,  National,  Adams  and  the  Wells 

Fargo. 

Doesn't  it  stand  to  reason  that  we  mean 
what  we  say  when  we  remark:  Andrews' 
Victor  Service  is  FAST  and  COMPLETE. 

W.  D.  ANDREWS 

BUFFALO,  N.  Y. 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


it   expects   to   occupy   sometime   during  May. 

Jesse  Rosenstein,  for  the  National  Piano  Co., 
distributors  for  the  Pathe  line,  is  chock  full  of 
optimism,  especially  in  view  of  the  fact  that  ma- 
chines are  now  coming  in  good  shape  and  he  is 
adding  more  accounts  to  his "  line.  The  firm  last 
week  began  demolishing  several  structures  in  the 
rear  of  its  building  and  will  erect  a  large 
storehouse  to  add  to  the  present  quarters.  The 
firm  announces  that  it  has  just  signed  the  follow- 
ing Pathe  dealers:  Stafford  &  Bro.,  1702-1706 
West  Pratt  street;  Rosenthal  Bros.,  306  and  308 
North  Eutaw  street;  Reisinger-Seiler,  612-618 
Columbia  avenue,  and  McCready  &  Co.,  Annapolis, 
Md.  Mr.  Rosenstein  also  announces  that  he  has 
added  to  his  staff  James  S.  Matthes,  formerly  of 
the  Columbia  Co.,  to  the  wholesale  department, 
and  George  A:  Eldridge,  who  for  a  long  time  was 
with  the  Columbia  house. 

G.  Fred  Kranz,  president  of  the  Kranz-Fink 
Talking  Machine  Co.,  passed  into  the  world  beyond 
about  a  fortnight  ago,  and  he  will  be  sadly  missed 
for  he  was  one  of  the  most  popular  men  in  musical 
circles  of  the  city.  The  business  will  be  conducted 
by  Joseph  Fink.  Mr.  Kranz  was  fifty-six  years 
old,  and  had  a  wide  circle  of  friends  in  all  walks 
of  life  and  was  a  strong  fraternal  man. 

In  addition  to  a  good  business  in  machines,  Will- 
iam Knabe  &  Co.  is  doing  a  remarkable  business 
in  Victrola  records.  This  business  has  grown  with 
such  strides  that  several  new  booths  have  been  in- 
stalled. Milton  Boucher,  the  manager  of  the  de- 
partment, reports  that  March  was  far  ahead  of  the 
previous  month  in  both  machine  and  record  sales 
and  thinks  the  business  will  continue  good.  W.  H. 
Curtis  has  been  added  to  the  Knabe  salesforce. 


PLACE  NEW  MACHINE  ON  MARKET 

The  Bell  Talking  Machine  Corp.,  139th  street  and 
Fifth  avenue,  New  York,  are  now  putting  on  the 
market  a  phonograph  known  as  the  Schubert  Two- 
Tone  Magnetic  phonograph.  The  manufacturers 
claim  that  "the  name  Two-tone  has  been  derived 
from  the  fact  that  the  machine  has  been  so  con- 
structed as  to  permit  a  uniform  production  of  tone 
where  the  voice  of  string  music  is  accompanied  by 
another  instrument.  In  other  words,  that  accom- 
paniments are  more  distinct  than  usual."  The  in- 
struments are  in  a  variety  of  case  designs  and 
are  sold  at  various  prices. 


ADDITION  TO  CANADIAN  TRADE 

Toronto,  Ont.,  April  5.— A  recent  addition  to 
the  talking  machine  trade  of  the  Dominion  is 
the  Arionola  Co.,  a  $50,000  corporation,  with  F. 
B.  Robins,  president;  H.  M.  Frederick,  vice- 
president,  and  A.  F.  Schultz,  secretary-treasurer. 
The  new  company  has  secured  the  Canadian 
rights  from  the  parent  concern  in  the  States. 


MEMORIALS  PREPARED 

Following  the  action  taken  at  the  meeting  of 
the  talking  machine  men  suitable  memorial  res- 
olutions have  been  drawn  up  by  the  committee 
appointed  for  the  purpose  and  sent  to  the  fam- 
ilies of  Edward  Lyman  Bill  and  J.  H.  Dodin 
who  died  early  in  the  year. 


THE    TALKING    MACHINE  WORLD 


71 


COLUMBIA  GRAPHOPHONE  CO.  EMPLOYES  DINE  AND  DANCE 

Staffs  of  the  Executive  Offices  and  the  Recording  Department  Hold  Dinner  at  Henry's,  Then 
Adjourn  to  the  Columbia  Headquarters  for  Dancing 


The  employes  of  the  executive  offices  and  re- 
cording department  of  the  Columbia  Grapho- 
phone  Co.,  of  New  York,  held  a  very  enjoyable 
dinner  and  dance  on  the  night  of  March  24, 
which  was  marked  by  an  informality  and  good 
cheer  that  made  the  event  thoroughly  enjoyable. 

A  number  of  the  company's  officials  accepted 
the  committee's  invitation  to  attend  the  dinner 
and  dance,  and  joined  in  the  festivities  with  the 


and  at  its  close  the  entire  party  adjourned  to  the 
Columbia  recording  department,  102  West 
Thirty-eighth  street,  where  one  of  the  large  re- 
cording rooms  had  been  suitably  decorated  and 
furnished  for  dancing  purposes.  Liberal  "wax- 
ing" had  made  the  floor  as  slippery  as  could  be 
desired  by  the  most  enthusiastic  terpsichorean 
artist,  and  a  "Grafonola  200"  occupied  the  post 
of  honor  to  furnish  the  music  for  the  evening. 


Banquet  of  the  Columbia  Forces 

No.  1,  Edward  N.  Burns;  No.  2,  G.  C.  Jell;  No.  3,  Clifford  R.  Ely;  No.  4,  Henry  D.  King;  No.  5,  Edw.  M. 
Baker;  No.  6,  Wm.  S.  Scherman;  No.  7,  Paul  Haydn;  No.  8,  Mortimer  D.  Easton;  No.  9,  Frederic  Goodwin; 
No.  10,  A.  E.  Donovan;  No.  11,  Lester  Leverich;  No.  12,  T.  E.  Novakoski. 


same  vim  and  ardor  as  the  younger  members 
of  the  clerical  and  office  staffs.  All  divisions 
of  the  executive  offices  and  recording  labora- 
tory were  present,  and  the  committee  left  no 
stone  unturned  to  give  every  one  a  good  time 
from  the  start  of  the  dinner  to  the  last  strains 
of  "Home,  Sweet  Home." 

The  dinner  commenced  at  6.30  P.  M.,  Henry's, 
a  well-known  restaurant  on  Thirty-sixth  street, 
being  selected  as  the  most  convenient  to  the  re- 
cording laboratory  where  the  dance  was  sched- 
uled to  be  given.    The  dinner  was  well-served, 


A  large  supply  of  the  latest  Columbia  dance 
records  put  the  gathering  in  good  humor,  and 
the  one-step,  fox-trot  and  hesitation  were 
danced  to  a  rhythm  and  tempo  which  easily 
rivalled  the  performances  of  the  most  proficient 
orchestras.  Arthur  Wedl,  pianist,  also  con- 
tributed to  the  dancing  program,  rendering  a 
number  of  popular  selections  for  the  dancing. 

At  midnight  the  dance  came  to  a  close,  every 
one  present  reaching  the  decision  that  the  eve- 
ning had  been  a  banner  event  for  keen  enjoy- 
ment and  good  fellowship. 


CO-OPERATES  WITH  THE  DEALER 

The  New  York  Album  and  Card  Co.,  New  York, 
manufacturers  of  Nyacco  metal-back  albums,  is 
furnishing  its  dealers  with  an  attractive  enclosure 
which  will  enable  the  dealer  to  place  Nyacco  al- 
bums before  the  attention  of  his  customers  consis- 


tently and  regularly.  These  enclosures  are  fur- 
nished gratis  with  the  dealer's  imprint  on  one 
side,  and  the  company  states  that  many  of  the 
dealers  have  achieved  excellent  results  from  a 
judicious  use  of  the  inserts. 

Philip  A.  Ravis,  vice-president  of  the  company, 
states  that  the  company  has  been  fortunate  in  secur- 


ESTABLISHED  1868 


ing  the  raw  material  they  need,  but  that  dealers 
should  anticipate  their  Nyacco  album  requirements 
as  much  as  possible,  so  that  they  may  be  fully 
prepared  to  meet  all  demands. 


CURRENT  NEWS  SELLS  RECORDS 

How  Application  of  Certain  Songs  to  Events  of 
the  Day  Serves  to  Move  Dormant  Records 
from  the  Shelves  of  the  Peck  Dry  Goods  Co., 
Kansas  City — A  Plan  That  Any  Live  Merchant 
Might  Try  with  Successful  Results 


Kansas  City,  Mo.,  April  6. — The  Peck  Dry 
Goods  Co.  has  been  getting  in  some  wonder- 
fully good  work  recently  on  record  sales;  the 
particularly  interesting  feature  being  that  the 
records  exploited  and  sold  have  often  been  those 
which  had  not  previously  been  going  satisfac- 
torily. Some  have  been  real  "stickers" — so  listen 
to  the  plan! 

J.  F.  Ditzell,  manager  of  the  department,  con- 
ceived this  plan  some  time  ago;  when  the  dip- 
lomatic negotiations  with  Germany  had  assumed 
grave  situations.  He  happened  to  think  of  the 
record  "We  Take  Our  Hat  Off  to  You,  Mr. 
Wilson,"  and  it  occurred  to  him  that  if  this  espe- 
cial crisis  were  solved  there  would  be  acclaim 
for  the  President,  and  perhaps  a  chance  to  sell 
some  of  those  records.  But  if  he  sold  a  few, 
he  would  sell  a  lot  of  them — so  he  hustled 
around,  and  bought  up  all  he  could  lay  his  hands 
on.  This  was  done  quietly,  without  telling  any- 
body his  purpose.  He  had  a  large  advertise- 
ment written;  and  when  the  morning  papers 
announced  the  successful  termination  of  that 
crisis,  and  all  people  were  enjoying  a  feeling 
of  relief,  he  hustled  the  copy  to  the  newspapers. 
The  afternoon  papers  carried  this  advertisement 
of  the  record — and  the  big  stock  he  had  accu- 
mulated was  sold.    The  record  is  still  in  demand. 

He  has  done  the  same  thing  with  other  rec- 
ords, anticipating  a  piece  of  news  that  would 
be  startling,  and  connecting  it  up  with  a  record. 
The  latest  exploit  was  in  connection  with  the 
Mexican  matter.  When  the  news  of  Villa's  raid 
came,  Mr.  Ditzell  anticipated  that  Funston 
would  be  ordered  to  "get"  him,  and  that  sol- 
diers would  be  sent  South.  He  prepared  his 
advertising,  got  records  from  St.  Louis,  Chi- 
cago, anywhere  so  as  to  have  a  big  supply  on 
hand,  and  when  the  order  was  published,  he 
immediately  ordered  the  advertisment  inserted, 
and  the  department  began  to  sell  records  of 
"They're  on  Their  Way  to  Mexico." 

Strangely  enough,  the  special  drive  on  such 
records  does  not  mean  a  spurt  in  sales;  the  rec- 
ords continue  to  be  in  good  demand  for  weeks 
and  months  after  the  particular  occasion  for 
which  they  were  thus  made  timely,  has  passed 
and  been  almost  forgotten. 

The  Shortridge  Memorial  Church,  of  Butte, 
Mont.,  has  installed  an  Edison  diamond  disc 
phonograph  which  will  be  used  in  connection 
with  the  pipe  organ  to  furnish  religious  music 
during  the  services. 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.    We  manufacture  to  order  only. 


72 


THE    TALKING    MACHINE  WORLD 


Every  money- making  reason  for  carrying 
the  Columbia  line  gets  a  big  increase  in 
strength  by  the  addition  of  the  new 
Columbia  Double-Disc  Orchestral  Records 
listed  in  the  May  Supplement— out  April  20th. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


NO  COMPLAINTJN  INDIANAPOLIS 

The  Present  Talking  Machine  Business  in  That 
Section  Exceeds  All  Previous  Records — Build- 
ing Up  Demand  for  Foreign  Records — The 
Various  Lines  That  Are  Selling  Well 


MURATORE  AND  CAVALIER!  MAKING  PATHE  RECORDS 


The  accompanying  picture,  which  appeared  re- 
cently in  the  daily  newspapers,  has  served  to  at- 
tract considerable  attention  from  laymen  and  mu- 


the  celebrated  tenor,  and  Lina  Cavalieri,  the  popu- 
lar soprano.  Both  of  these  artists  recently  closed 
contracts  to  record  exclusively  for  the  Pathe  disc 


Indianapolis,  Ind.,  April  8. — Talking  machine 
dealers  here  are  enjoying  a  business  that  undoubt- 
edly exceeds  all  previous  records.  The  whole- 
salers report  that  their  biggest  worry  at  present 
is  in  keeping  up  their  stocks  to  fill  orders. 

Walter  E.  Kipp,  of  the  Kipp  Phonograph  Co., 
said  that  the  business  in  March  was  several  times 
in  excess  of  the  corresponding  month  last  year. 
"More  out-of-town  dealers  have  been  calling  on 
us  than  ever  before  and  they  are  all  crying  for 
the  Edison  machines.  The  demand  has  simply 
been  greater  than  the  supply,"  said  Mr.  Kipp. 

A  similar  report  of  good  business  was  heard 
at  the  Stewart  Talking  Machine  Co.,  which  handles 
the  Victor  line. 

At  the  Columbia  Graphophone  Store,  A.  VV. 
Rioos,  manager,  said  that  more  cash  had  been 
taken  in  during  March  than  in  any  other  month 
in  the  history  of  the  company's  business  in  In- 
dianapolis. He  said  that  the  record  this  year  in 
business  was'  about  three  calendar  months  ahead 
of  the  business  done  in  the  corresponding  period 
of  last  year. 

D.  Sommers  &  Co.,  who  recently  signed  up  with 
the  Columbia  Co.,  through  Mr.  Roos,  have  been 
getting  excellent  results.  They  have  been  so  pleased 
at  the  business  that  they  have  already  placed 
an  order  increasing  the  original  order  more  than 
50  per  cent. 

Mr.  Roos  has  built  up  a  thriving  business  in  for- 
eign records  through  Vangel  N.  Shishcoff,  an 
Americanized  foreigner,  who  sells  the  Columbia 
foreign  records  in  an  old  street-car  at  535  West 
Washington  street,  the  heart  of  the  foreign  dis- 
trict in  Indianapolis.  Shishcoff  says  that  there  is 
a  great  demand  among  the  Bulgarians  in  this 
country  for  Bulgarian  bag-pipe  music  and  he  is 
trying  to  have  some  of  these  records  made.  Shish- 
coff advertises  in  several  papers  printed  in  for- 
eign languages  and  he  says  he  has  been  getting 
orders  from  all  parts  of  the  country. 

S.  H.  Nichols,  manager  of  the  Pittsburgh  dis- 
trict of  the  Columbia  company,  visited  the  local 
store  April  1,  The  local  store  has  been  taken 
out  of  the  Chicago  district  and  placed  under  the 
Pittsburgh  district. 

At  the  Pathe  Pathephone  store,  which  was  re- 


Interesting  View  in  Pathe  Recording  Laboratory 


sicians  who  have  very  seldom  had  the  opportunity 
of  viewing  at  close  range  two  famous  artists  in  a 
recording  laboratory. 

The  photograph  was  taken  at  the  laboratory  of 
the  Pathe  Freres  Phonograph  Co.,  New  York, 
when  records  were  being  made  by  Lucien  Muratore, 


library,  and  their  records  will  be  cataloged  shortly. 

The  picture  hardly  does  justice  to  the  orchestra 
at  the  Pathe  Freres  laboratory,  as  it  is  twice  as 
large  as  the  photograph  would  lead  one  to  believe. 
Many  musicians  of  the  orchestra  have  been 
members  of  the.  leading  operatic  companies. 


cently  opened  by  Topin  Bros.,  business  is  picking 
up  nicely.  The  three  brothers  have  been  working 
on  out-of-town  dealers  and  are  signing  up  some 
live  ones. 

The  Carlin  Music  Co.  has  been  getting  good 
results  with  the  Sonora  line  and  Frank  Carlin 
has  expressed  the  belief  that  this  machine  will 
soon  become  one  of  the  best  sellers  in  Indianapolis. 
The  Pearson  Piano  Co.,  which  handles  both  the 
Edison  and  Victor  machines,  has  been  doing  ex- 
tensive newspaper  advertising  and  for  the  past 
few  weeks  has  featured  a  plan  by  which  the 
first  payment  down  on  a  machine  is  not  required 
for  thirty  days. 

The  Edison  shop  has  been  featuring  a  similar 
plan  and  business  there  is  reported  as  good.  Archi- 
bald Olds,  manager,  has  announced  that  he  has  re- 
signed his  position.  Mir.  Olds  said  that  he  was 
considering  taking  up  several  propositions  for 
himself. 

The  consistent  advertising  policy  of  the  Aeolian 


Co.  is  building  up  a  fine  business  for  the  Vocalion 
and  the  local  branch  reports  that  the  sales  are 
growing  in  volume  every  day. 


A.  L.  VAN  VEEN  &  CO.  BRANCH  OUT 


New  York  Cabinet  House  Now  Building  Port- 
able Sectional  Demonstrating  Booths 


MAGNET  DECALCOMANIE  NAMEPLATES 


SOLD  BY 

HURTEAU.WILLIAMS&CO.™ 

MONTREAL    OTTAWA 


FOR  TALKING  MACHINE 
f      CABINETS  Er  L 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below, 

250       500  1000 

Gold  letters,  black'edged  .    .$12    $15  $20 

Black  letters,  solid  gold  back-  ti>-|£  CO  A  C?E% 
ground,   with   fancy   border  «pID    <J><£U  <p^O 

Samples  upon  application, 

GEO.  A.  SMITH  &  CO.,  Inc. 

136  Liberty^Street,         New  York,  N.Y. 


son,®  EST 


foidest  Music  House  m  VA  and  N  c  l 
\  IQ3    E    BROAD    STREET  J 

„         ©at®  nn7  » 


Arthur  L.  Van  Veen  &  Co.,  27  Wooster  street. 
New  York,  who  for  a  number  of  years  past  have 
been  successful  in  the  cabinet  and  wood-working 
industries,  have  branched  out  and  are  now  build- 
ing portable,  sectional  demonstrating  booths. 
They  have  increased  their  factory  facilities  to 
handle  this  branch  of  their  business. 

"During  the  past  few  months,"  said  Mr.  Van 
Veen,  "we  have  received  contracts  for  the  in- 
stallation of  Van  Veen  'bed-set'  system  booths 
from  a  number  of  talking  machine  houses,  in- 
cluding the  local  warerooms  of  the  Columbia 
Graphophone  Co.,  the  Sonora  Phonograph  Co. 
and  the  French  American  Phonograph  Co.  A 
special  department  is  maintained  which  will  fur- 
nish special  designs  and  turn  out  special  prod- 
ucts to  meet  any  desired  requirements." 


TO  OPEN  IN  BALTIMORE 


F.  C.  Weygandt  has  sold  out  his  talking  ma- 
chine business  at  904  Market  street,  Wilming- 
ton, Del.,  and  will  open  quarters  in  Baltimore 
about  June  1,  where  he  will  act  as  distributing 
agent  for  the  Rex  machines. 


The  Rorabaugh  store,  in  Wichita,  Kan.,  has 
opened  a  Victor  Victrola  department. 


THE    TALKING    MACHINE  WORLD 


73 


2  GRESHAM  BUILDING,  BASING  HALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


Government  Restrictions  on  Importation  and 
Exportation  of  Talking  Machines  and  Parts 
Serves  to  Put  Industry  in  Bad  Way — Worse 
Conditions  in  Sight — War  Adventures  Recited 
on  Record — What  the  New  Lists  Contain — 
New  Army  Marches  Popular — Distinguished 
Service  Medal  for  Columbia  Man — Talking 
Machine  Houses  Still  Advertising — Lockwood 
Suffers  Fire  Loss — T.  Edens  Osborne  Still 
Active — Busy  Thieves  Steal  Four  Pianos  at 
Once — Increased  Prices  for  Cylinder  Records 
Announced — Other  News  of  General  Interest 


London,  E.  G,  Eng.,  April  2. — From  time  to  time 
in  these  columns  I  have  given  careful  expression 
to  the  gramophone  trade  prospects  in  relation 
to  the  attitude  of  our  Government  toward  an 
industry  which,  if  recent  events  are  any  cri- 
terion, is  by  no  means  in  its  favor.  There  has 
been  promulgated  this  and  that  restriction 
against  the  importation  and  exportation  of  prod- 
ucts, parts  and  accessories  absolutely  necessary 
to  the  life-maintenance  of  the  gramophone  trade. 
It  is  useless  to  deny  that  the  position  is  a  very 
serious  one,  and  short  of  prohibition  altogether, 
our  industry,  in  many  respects,  could  scarcely 
be  in  a  less  favorable  position.  At  least,  so  it 
was  thought,  having  regard  to  the  ban  on  cer- 
tain woods,  metals,  paper,  etc.,  for  importation, 
and  the  curious  method  of  inflating  the  tariff 
duty  by  including  freight  and  insurance  charges 
in  the  invoice  value  of  imported  goods.  All 
of  which,  in  conjunction  with  the  increasing 
dearth  of  labor,  high  railway,  shipping  and  in- 
surance rates,  is  not  exactly  conducive  to  the 
maintenance  of  musical  instrument  business. 
Rightly  or  wrongly,  that  is  the  situation  to-day, 


brought  about  by  the  exigencies  of  circum- 
stances. If  there  be  any  cause  to  apportion 
blame  on  the  authorities,  it  is  not  for  me  to  at- 
tempt it;  I  merely  record  the  facts.  There  we 
should  have  liked  to  let  our  troubles  rest;  it  was 
quite  enough  to  render  a  continuance  of  trade 
extremely  difficult,  without  the  latest  official  de- 
cision, news  of  which  is  just  to  hand.  And  it 
is  a  bombshell — nothing  more  or  less  than  an 
embargo  on  the  exportation  of  gramophone 
records!  Not  bulky  pianos,  organs,  'cellos, 
drums,  or  the  like — just  records.  Maybe  the 
material  embodies  certain  constituents  which 
would  be  useful  to  the  enemy.  On  second 
thoughts  one  cannot  accept  that  view,  however, 
since  it  is  a  total  prohibition,  which,  of  course, 
precludes  even  the  consignment  of  records  to 
British  colonies  or  to  neutral  countries  Tar  re- 
moved from  the  war  sphere.  That  being  so,  one 
must  fall  back  upon  the  first  suggestion  as  a  pos- 
sible explanation  of  the  Government's  action, 
and  that  is  the  need  to  economize  ships.  It 
seems  to  be  generally  accepted  that  the  military 
and  naval  call  on  shipping  space  must  increase 
rather  than  decrease  as  time  proceeds.  Thou- 
sands of  ships  of  all  sizes  are  on  war  service, 
and  if  therefore,  we  are  to  maintain  "necessary" 
trade  relations  with  countries  abroad,  some  com- 
merce, regarded  officially  as  "unnecessary,"  must 
apparently  suffer.  With  the  total  elimination  of 
all  export  trade  difficulties  talking  machine  firms 
will  have  plenty  of  time  to  concentrate  upon  the 
improvement  of  home  trade.  How  ironical  it 
reads  to  be  sure,  yet  ipso  facto,  that  is  in  bald 
language  our  position  to-day!  Owing  to  the 
recent  announcement  of  this  radical  embargo, 
there  has  not  been  time  to  ascertain,  even  if  it 


were  possible  to,  the  official  reason,  nor  have  I 
had  an  opportunity  to  glean  any  information  or 
views  from  prominent  gramophone  men.  That 
may  come  later.  Meanwhile  it  is  to  be  regarded 
as  a  certainty  that  the  trade  must  call  a  meeting 
of  protest  with  a  view  to  joint  action  in  ap- 
proaching the  Board  of  Trade  regarding  the 
very  disastrous  effect  the  embargo  will  have 
upon  many  established  businesses.  To  have  any 
weight  in  official  quarters  the  whole  trade  with- 
out exception  must  join  in  making  a  strong  pro- 
test against  this  export  prohibition.  It  would 
be  useless  to  ask  for  complete  revocation  of  the 
order.  Let  that  be  recognized.  What,  therefore, 
can  be  reasonably  expected?  Perhaps  not  a 
great  deal.  But  I  believe  the  Government  might 
be  persuaded  to  sympathetically  consider  a  pro- 
posal to  partially  raise  the  ban  on  record  ex- 
ports to  our  chief  colonies — say,  Canada,  Aus- 
tralia, New  Zealand,  South  Africa  and  India,  to 
which  countries  our  exports  have  of  late  sub- 
stantially increased.  Let  the  trade  try  it  out 
any  way.  It  has  some  right  to  know  the  why 
and  wherefores,  and  knowing,  may  be  satisfied 
that  the  Government  has  done  the  only  thing 
possible  to  be  done  in  what  may  prove  to  be  an 
extremely  difficult  situation. 

Since  writing  the  above  anent  the  restriction 
of  luxury  exports,  the  President  of  the  Board  of 
Trade  announces  that  legislation  may  shortly 
be  expected  entirely  prohibiting  the  import  of 
luxury  articles  from  all  countries.  This  comes 
to  hand  just  prior  to  the  closing  of  my  report  for 
this  (April)  issue,  and  I  must  therefore  leave 
over  any  comment  until  later.  There  is  just  time 
to  say  that  the  new  proposal  will  forbid  imports 
(Continued  on  page  74) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout   the  world    as  the 

HALL-MARK  OF  QUALITY 


Branches 


Agencies 


"His  Master's  Voice' 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

-it  is  the  "  His  Master's  Voice  " 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,   violinists,  o  r  - 
chestras  and  bands — all  enshrined 
in  the  unequalled  "  His 
Master's  Voice  " 
records 


DENMARK :  Skandinavisk  Grammophon-Akti- 
eselskab,  Frihavnen,  Copenhagen. 

FRANCE:  Cie.  Frangaise  du  Gramophone,  115 
Boulevard  Richard  Lenoir,  Place  de  la  Repub- 
lique,  Paris. 

SPAIN:  Cia.  Francesca  del  Gramophone,  56, 
Balmes,  Barcelona. 

SWEDEN:  Skandinaviska  Grammophon-Aktie- 
bolaget,  Drottning  Gatan  No.  47,  Stockholm. 

RUSSIA:  The  Gramophone  Co.,  Ltd.,  45,  Nevsky 
Prospect,  Petrograd  (Petersburg)  ;  No.  1 
Solyanka,  Solyanoi  Dvor,  Moscow;  9,  Golovinsky 
Prospect,  Tiflis;  Nowy-Swiat  30,  Warsaw;  33, 
Alexandrowskaya  Ulitsa,  Riga;  11  Michailovskaya 
Ulitsa,  Baku. 

INDIA:  The  Gramophone  Co.,  Ltd..  139,  Bal- 
liaghatta  Road,  Calcutta;  7,  Bell  Lane,  Fort, 
Bombay. 


AUSTRALIA:  S.  Hoffnung  &  Co.,  Ltd.,  Sole 
Concessionaries  of  The  Gramophone  Company, 
Limited,  163,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophonium,  Ltd.,  118-120 
Victoria  Street,  Wellington. 

SOUTH  AFRICA:  Darter  &  Sons,  Post  Box  174, 
Capetown;  Mackay  Bros.,  Post  Box  251,  Johannes- 
burg; Mackay  Bros.  &  McMahon,  Post  Box  419, 
Durban ;  Ivan  H.  Haarburger.  Post  Box  105, 
Bloemfontein ;  Franz  Moeller,  Post  Box  108,  East 
London:  B.  J.  Ewins  &  Co.,  Post  Box  S6.  Queens- 
town;  Handel  House,  Kimberley;  Laurence  & 
Cope,  Post  Box  132,  Buluwayo ;  The  Argus  Co., 
Salisbury. 

EAST  AFRICA: 

Marques. 


Bayley     &     Co.,  Lourenzo 


Great  Britain  : 


HOLLAND:  American  Import  Co.,  22a,  Amsterd 
Veerkade,  The  Hague. 

ITALY :    A.  Bossi  &  Co..  Via  Orefici  2,  Milan. 
EGYPT    (Also   for   the   Soudan,   Greece  and  the 
Ottoman  Empire) :    K.  Fr.  Vogel,  Post  Box  414, 
Alexandria. 


The  Gramophone  Company,  Ltd. 

HAYES 


MIDDLESEX 


ENGLAND 


74 


THE    TALKING    MACHINE  WORLD 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 
Winners   leave   the   dealer   a   generous   margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED— in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  73) 


of  musical  instruments,  fancy  goods,  motor  cars 
for  private  use  and  similar  articles  of  luxury- 
use.  Mr.  Runciman,  the  President  of  the  Board 
of  Trade,  declares  it  to  be  necessary  to  restrict 
bulky  luxuries  in  order  to  provide  room  in  ships 
for  necessaries.  He  refers  to  the  shortage  of 
tonnage  and  avers  that  while  we  want  exports 
from  the  United  States,  they  must  be  confined  to 
wheat,  cotton,  meat  and  other  things  which  we 
cannot  get  if  space  in  vessels  is  taken  up  with 
luxuries. 

The  Winner  Record  Co.'s  New  Issues 

The  Winner  Record  Co.  continues  to  maintain 
as  usual,  the  high  standing  and  value  of  its 
monthly  new  issues,  and  among  recent  prepara- 
tions for  the  presentment  of  special  numbers, 
we  learn  that  record  lovers  may  soon  be  in  a 
position  to  acquire  further  Winner  "gems"  by 
the  great  Will  Evans,  whose  laughter-creating 
propensities  have  justly  earned  for  him  the  title 
— King  of  Comedians. 

The  Man  Who  Dined  with  the  Kaiser 

Doubtless  my  readers  are  fully  acquainted 
with  the  remarkable  exploits  of  the  above  gen- 
tleman, who,  taking  his  life  in  his  hands,  so  to 
speak,  made  an  adventurous  journey  to  and  from 
Constantinople,  Sofia,  Vienna,  Berlin,  in  quest 
of  "copy"  for  a  London  newspaper.  By  a  luotcy 
chance  he  obtained  an  invitation  to  a  banquet 
at  the  Bulgarian  King's  residence,  upon  which 
occasion  the  Kaiser  was  present.  And  now,  the 
man  who  dined  with  the  Kaiser  has  been  per- 
suaded by  "His  Master's  Voice"  Co.  to  record 
some  of  the  most  sensational  features  of  his 
thrilling  journey.  The  spoken  words  are  beau- 
tifully clear  and  provide  a  most  interesting  il- 
lustration of  the  adage  that  truth  is  often 
stranger  than  fiction.  It  is  a  twelve-inch  record. 
History  will  undoubtedly  accord  it  a  first  place 
among  the  many  unique  issues  touching  upon 
the  adventurous  side  of  humanity  which  fill  an 


interesting  niche  in  the  work  of  the  Gramophone 
Co.  A  special  folder,  by  the  way,  has  been  pub- 
lished and  therein  we  find  a  pictorial  representa- 
tion of  the  great  unknown  recording  his  speech. 
British  Army  Marches 

In  addition  to  its  usual  bumper  list  of  new 
issues  for  the  month,  "His  Master's  Voice"  Co. 
announces  an  exceptionally  excellent  program  of 
all  the  British  army  marches  played  by  the 
finest  military  instrumental  combination  extant 
— the  Band  of  His  Majesty's  Coldstream  Guards. 
The  set  is  fully  authentic  and  comprises  in  all 
twenty-one  records,  including  the  army  bugle 
calls.  Obviously,  a  stupendous  amount  of  time, 
labor  and  expenditure  is  involved  in  the  produc- 
tion of  this  regimental  music,  and  we  must  af- 
firm that  no  finer  records  than  these  have  seen 
the  light  of  day.  That  there  is  a  big  sales  field 
here  goes  without  saying,  for  the  issue  comes  at 
a  most  opportune  time.  There  can  scarcely  be  a 
family  to-day  without  relations  serving  the  colors 
in  this  or  that  regiment,  of  which  almost  each 
and  all  has  its  own  particular  march.  The  pub- 
lic may,  therefore,  be  expected  to  evince  a  sure 
desire  to  possess  the  chosen  tune  to  which  its 
son,  brother  or  other  relative  steps  forth  along 
the  highway  of  military  life.  And  then  too,  he 
will  want  "his"  record  dispatched  to  the  trenches 
or  wherever  he  may  be,  for  "there"  you  are  sure 
to  find  the  ubiquitous  gramophone. 

The  wide  appeal  which  these  army  march 
records  obviously  make  are  therefore  unrestrict- 
ed in  sales  scope  and  should  result  in  a  veritable 
harvest  of  good  business  for  all  dealers  wise 
enough  to  specialize  them  now. 

Parcel  Post  to  Russia 

It  is  expected  that  the  despatch  of  parcels  to 
Russia  by  direct  service  to  Archangel  will  be 
resumed  about  the  end  of  April  or  beginning  of 
May.  No  parcels  will  be  accepted  for  transmis- 
sion to  Russia  in  Europe  by  the  existing  route 


via  Canada  and  Japan  after  March  15,  as  the  par- 
cels should  in  ordinary  course  reach  their  desti- 
nation earlier  if  held  over  for  despatch  until  the 
opening  of  the  Archangel  route.  Parcels  can- 
not be  accepted  to  await  the  resumption  of  the 
service  by  sea  direct  to  Archangel.  For  the  pres- 
ent parcels  for  Russia  in  Asia  will  continue  to 
be  accepted  for  transmission  via  Canada  and 
Japan. 

A  "D.  C.  M."  for  Member  of  Columbia  Staff 

B.  Stichbury,  of  the  motor  machine  gun  service, 
formerly  a  member  of  the  Columbia  Co.'s  Clerk- 
enwell  road  staff,  has  been  awarded  the  Distin- 
guished Conduct  Medal  for  brilliant  work  in 
action.  While  it  has  been  difficult  to  elicit  full 
details  of  Stichbury's  act,  we  understand  that  it 
was  during  the  early  gas  attacks  by  the  Germans 
that  his  superior  officer  was  "gassed"  and  rend- 
ered helpless  behind  the  firing  line.  In  his  ab- 
sence, Stichbury  displayed  such  initiative  in 
controlling  the  men  in  charge  of  the  machine 
gun  that  the  attempts  of  the.  Germans  to  follow 
up  their  "gas"  were  completely  baffled. 

Advertising  in  the  Daily  Papers 

Notwithstanding  present  conditions  the  daily 
newspapers  still  continue  to  carry  a  fair  repre- 
sentation of  talking  machine  advertisements. 
Prominent  among  these  are  "His  Master's 
Voice,"  Zonophone,  Columbia,  Winner  and 
Pathe  companies.  It  goes  to  prove  that  home 
record  trade  at  any  rate  is  by  no  means  dead. 
The  industrial  classes  are  earning  substantial 
wages,  and  since  they  have  little  time  for  out- 
door entertainment,  it  is  but  natural  that  a  fair 
proportion  of  their  surplus  earnings  should  go 
towards  a  little  indoor  enjoyment  in  the  shape 
of  new  records. 

Lockwood  Stock  Damaged  by  Fire 

On  the  morning  of  March  4,  at  6  o'clock, 
Messrs.  Lockwood's  City  Road  warehouse,  Lon- 
don, was  involved  in  a  rather  serious  outbreak 


GUARDSMAN  RECORDS. 


NEEDLE  CUT. 


REGISTERED 


TRADE  MARK 


Do  YOU  Know  that  we  are  manufacturing  a  Record 
which  is  superior  to  any  expensively  advertised  brand 
that  you  handle  at  about  half  the  cost? 

We  have  700  titles  for  you  to  select  from,  including  all 
the  latest  up-to-date  English  and  American  successes. 

Send  for  Catalogues,  Trade  Terms  and  Agencies  to: 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England 


THE   TALKING    MACHINE  WORLD 


75 


THE  EDISON-BELL 

VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS    THE   SUPREME    EFFORT   OF   GRAMOPHONIC  ART 

There  are  no  faulty  VF's,  as  Every  Record  has  to  pass  a  crucial 
test  before  it  is  released  for  sale.  The  production  is  of  the  highest 
quality.  The  Titles  and  Subjects  recorded  are  by  the  most 
prominent  artists  in  the  Gramophone  world. 

If  your  jobber  doesn't  stock  them,  try  our  Direct  Service.  It  will 
pay  you  both  for  quality  and  price.  Duty  paid.  For  full  partic- 
ulars, Wholesale  and  Retail,  apply  to 

E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS- (Continued  from  page  74) 


of  fire  which  took  some  two  hours  to  extinguish. 
Fire  and  water  did  considerable  damage  to  the 
five-story  building,  and  much  stock,  consisting 
of  machines  and  records,  was  rendered  unsale- 
able. 

Thos.  E.  Osborne  "On  the  Job" 

The  recent  temporary  suspension  of  the 
steamer  service  between  Liverpool  and  Ireland 
was  utilized  by  Thos.  Edens  Osborne  of  Belfast, 
in  his  usual  enterprising  manner.  Editorial  ad- 
vertisements immediately  appeared  in  some  of 
the  Belfast  papers,  pointing  out  that  owing  to 
his  large  stock  Mr.  Osborne  was  in  a  position 
to  supply  machines  and  records,  as  usual. 
Zonophone  News 

To  complete  the  catalog  list  of  records  issued 
up  to  and  including  March,  1916.  the  British 
Zonophone  Co.  has  issued  a  concise  supplement 
of  monthly  record  issues  not  included  therein. 

The  usual  monthly  list  (March)  just  to  hand, 
itemizes  a  wonderfully  choice  variety  of  vocal 
and  instrumental  selections  which  represents  a 
fine  program  of  sellers  for  live  dealers.  Every 
taste  is  catered  to,  and  the  uniform  standard  of 
value  throughout  the  list  is  sufficient  criterion 
of  its  selling  power  to  please.  A  particularly 
choice  Mendelssohn  record  is  No.  A195  (  twelve- 
inch  double),  bearing  "Slow  Movement,  Quar- 
tet in  E  Flat,"  and  "Canzonette  in  E  Flat,"  both 
exquisitely  rendered  by  the  English  String  Quar- 
tet, a  famous  combination  this  side,  whose  first 
appearance  on  Zonophone  will  persuade  Zono- 
phonists  to  emulate  the  historical  comedy,  Oliver 
Twist.  The  ever-popular  musical  comedy  "San 
Toy,"  affords  the  Black  Diamond  Band  a  fine 
opportunity  to  display  its  masterful  flexibility 
of  musical  effort,  which  is  also  apparent  in  two 
other  records  down  to  its  credit.  A  dozen  or 
so  topical  numbers  figure  on  the  program  under 
review.  It  is  sufficient  to  say  that  London's  best 
is  on  Zonophone  records,  a  term  equally  applic- 
able to  the  selections,  the  artists  and  the 
recording. 


Daring  Thieves  Get  Away  with  Pianos 

Of  late,  possibly ; owing  to  the  darkened  streets, 
van  thieves  have  been  particularly-busy  and  have 
made  some  big. -hauls.  One  of  the  latest  occurred 
in  the  Bethnal  Green  district,  where,  during  the 
short  absence  of  the  driver  four  iron  over-strung 
upright  grand  pianos  were  stolen  frorn  'the  un- 
attended van. 

Invicta  Record  Co.'s  Latest  List 

The  first  list  of  the  Invicta  Record  Co.'s  new 
eightpenny  double  disc,  styiied  the  "Citizen,"  to 
which  I  referred  last  month,  is  now  published. 
A  glance  thereat  convinces  one  of  the  company's 
determination  to  uphold  its  claims"  regarding  the 
quality  and  general  standard  of  the  "Citizen."  A 
start  is  made  with  eighteen"  carefully  chosen 
records  bearing  thirty-six  titles  of  known  selling 
value,  as,  for  instance,  "Blue  Eyes,"  "A  Little 
Bit  of  Heaven,"  "Till  the  Boys  Come  Home,"  "A 
Little  Love,  a  Little  Kiss,"  "When  the  Angelus 
is  Ringing,"  "The  Sunshine  of  Your  Smile," 
"When  Irish  Eyes  are  Smiling,"  and  others  of 
equal  merit.  Of  the  artists  we  notice  some  well- 
known  names  whose  recordmaking  experience 
over  a  number  of  years  bespeaks  success  for  the 
"Citizen."  The  company  lays  emphasis  on  the 
fact  that  capital,  material  and  labor  employed 
in  the  manufacture  of  these  records  is  through- 
out all-British.  Lists,  etc.,  may  be  obtained  from 
the  Invicta  Record  Co.,  Ltd.,  1  New  Inn  Yard, 
Gt.  Eastern  street,  London,  E.  C. 

Increase  Price  of  Cylinder  Records 

The  only  firm  of  cylinder  record  makers  in 
Great  Britain,  the  Clarion  Co.,  announce  that 
owing  to  increased  cost  of  material,  labor  and 
other  expenses,  they  have  been  compelled  to  in- 
crease the  price  of  Clarion  cylinders  to  one  shil- 
ling each. 

Columbia  Record  by  Clara  Butt  and  Sisters 

One  of  the  records  in  the  new  Columbia  sup- 
plement may  well  be  described  as  a  historic 
record  since  it  introduces  to  the  gramophone 
public  the  vocal  talents  of  the  sisters  of  Madame 


THE  HOUSE  OF  MANY  PARTS 

WM.  COOPER  BROS.,  Ltd. 

63    City   Road,    London,   E.    C.      Also  at  Manchester  and  Cardiff 

THE  FAMOUS  BRITISH-MADE 

COLISEUM  RECORDS 

(10"  and  12"  double-sided) 

A  large  and  varied  choice  of  titles,  over  1300  catalogued 

The  prevalent  demand  from  all  parts  of  the  world  for  British  records  of  merit  encour- 
ages us  to  make  a  special  offer  to  enterprising  dealers  able  to  handle  large  quantities. 
The  Coliseum  is  a  record  of  high  tonal  quality,  bearing  a  large  selection  of  splendidly 
recorded  titles,  including  all  the  English  and  American  "hits"  by  tip-top  artists  who 
have  established  for  themselves  a  big  reputation.    Only  real-selling  titles  listed. 

Our  special  offer,  together  with  lists  and  other  interesting  publicity  matter,  sent  free 
upon  receipt  of  your  trade  card. 


Clara  Butt.  It  will  be  remembered  that,  on  the 
occasion  of  the  last  Clara  Butt  concert  at  the 
Albert  Hall,  the  great  contralto  presented  a  new 
quartet,  "The  Birth  of  the  Flowers,"  singing  in 
it  with  her  sisters,  Pauline,  Hazel  and  Ethel. 

The  number,  written  by  Madame  Lucette  Ry- 
ley,  and  set  to  music  by  Madame  Liza  Lehmann, 
was  hailed  by  the  musical  critics  as  a  work  of 
art  and  generous  encomiums  were  heaped  upon 
the  talented  singers. 

This  is  the  song  that  has  now  been  recorded 
by  Madame  Clara  Butt  and  her  sisters  on  Colum- 
bia this  month,  and  it  will  readily  be  conceded 
to  be  possessed  of  a  more  than  ordinary  inter- 
est, not  merely  because  of  the  presence  of  the 
great,  contralto  in  a  concerted  number,  but  by 
rea'son  of  the  talents  thus  displayed  for  the  first 
recorded  occasion",  by  the  famous  singer's  sis- 
ters. :  ■   i  ; 

Tommy's  New  Marching  Song 

It  is  a  well-known  fact  that  Tommy  sedulous- 
ly avoids  the  marching  songs  that  are  specially 
written  for  him  because  they  do  not  interpret 
his  own  personal  feelings.  When  they  are,  like 
"Tipperary"  and  "Keep  the  Home  Fires  Burn- 
ing" about  something  he  has  left  behind,  then 
he  will  give  them  for  all  he  is  worth. 

It  was  because  he  considered  that  London's 
numerous  battalions  (and  there  are  many  more 
than  the  average  person  knows  of)  were  en- 
titled to  a  marching  song  of  their  own,  Herbert 
C.  Ridout,  the  Columbia  Co.'s  advertising  man- 
ager, wrote  "We're  the  Boys  of  Good  Old  Lon- 
don." Wisely  he  bore  in  mind  the  facts  set 
forth  above,  and  stuck  to  London  and  London 
pure  and  simple  for  his  sentiments.  It  was 
passed  on  to  an  officer  in  the  Second  London 
Regiment,  who  thought  so  highly  of  it  that  he 
submitted  it  to  Sir  Charles  Wakefield,  the  Lord 
Mayor  of  London,  who  assented  to  its  being 
dedicated  to  him. ' 

Herman  Darewski,  the  composer  of  "Joy- 
land,"  "Push  and  Go,"  "Shell  Out,"  and  "Busi- 
ness as  Usual,"  set  it  to  a  swinging  march  air 
and  the  song  was  immediately  accepted  for  pub- 
lication by  Messrs.  Ascherberg's. 

In  record  form  it  makes  its  first  appearance 
on  Regal  No.  G.  this  month,  and  judging  from 
the  popularity  of  the  song  itself,  the  records 
should  prove  really  wonderful  sellers. 


J.  Stead  &  Co.,  Ltd. 

Manor  Needle  Works 

SHEFFIELD,  ENGLAND 

MANUFACTURERS  OF 

Talking  Machine 

Main  Springs 

Best  Prices — Best  Quality 
Inquiries  Solicited 


76 


THE   TALKING   MACHINE  WORLD 


S  3042!— A  Columbia  Double -Disc  Record 
that  has  proved  to  be  the  most  successiul 
marching  record  ever  produced  lor  use  in 
public  schools. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


IMPORTANT  COLUMBIA  PROMOTIONS. 

H.  A.  Yerkes  Becomes  District  Manager  for 
Central  West,  and  Arthur  C.  Erisman  Is  Ap- 
pointed to  Similar  Post  in  New  England 


W.  C.  Fuhri,  United  States  manager  of  the 
Columbia  Graphophone  Co.,  New  York,  recently 
announced  a  number  of  important  promotions 
and  changes  in  the  Columbia  service. 

H.  A.  Yerkes,  formerly  district  manager  for 
New  England,  has  been  appointed  district  man- 
ager in  the  Central  West,  assuming  the  position 
formerly  occupied  by  Mr.  Fuhri.  Mr.  Yerkes- 


H.  A.  Yerkes. 

territory  remains  the  same  as  it  was  under  Mr. 
Fuhri's  direction  with  the  exception  of  Indian- 
apolis, which  is  transferred  to  the  territory  of 
Mr.  Nichols,  district  manager  of  the  Pittsburgh 
territory.  Mr.  Yerkes'  headquarters  will  be  at 
Chic&go,  and  his  new  territory  allows  him  un- 
limited opportunities  to  exercise  his  recognized 
sales  ai.  1  executive  ability. 

Arthur  C.  Erisman,  formerly  manager  of  the 
Boston  headquarters  of  the  Columbia  Co.,  has 
been  appointed  district  manager  for  New  Eng- 
land, with  jurisdiction  over  the  Columbia  whole- 
sale divisions  at  Boston,  Mass. ;  Portland,  Me. ; 
Hartford,  Conn.;  New  Haven,  Conn.;  Spring- 
field, Mass.,  and  Providence,  R.  1. 

Walter  L.  Eckhardt,  district  manager,  with 
headquarters  at  Philadelphia,  has  been  given 
the  additional  territory  controlled  by  the  At- 
lanta and  Washington  wholesale  divisions. 

In  announcing  these  appointments,  Mr.  Fuhri 
expressed  his  gratification  at  being  able  to 
recognize  the  valuable  services  which  these  men 
have  rendered  the  company,  and  the  high  esteem 
in  which  they  are  held  by  their  associates  and 
co-workers  in  all  divisions  of  the  company's  affairs. 
Both  Mr.  Yerkes  and  Mr.  Erisman  are  among 
the  most  popular  members  of  the  Columbia 
Co.'s  sales  division,  and  have  achieved  signal 
success  in  the  various  important  posts  which 
they  have  occupied. 

There  are  some  very  old  records  on  file  at  the 
Columbia  offices  which  show  that  H.  A.  Yerkes 


entered  the  employ  of  the  company  as  an  office 
boy,  with  an  office  boy's  salary.  Possessed  of 
unlimited  geniality  and  personal  magnetism  Mr. 
Yerkes  has  won  the  admiration  and  esteem  of 
all  his  associates  and  has  steadily  advanced  to 
the  position  he  now  assumes.    It  is  hardly  neces- 


Columbia  Graphophone  Co 

Woolworth  Building  New  York 


have  been  most  remarkable,  and  his  thorough 
familiarity  with  every  phase  of  Columbia 
methods  and  policies  will  enable  him  to  extend 
invaluable  co-operation  to  the  branch  managers 
under  his  direction.  He  has  been  associated 
with  the  Columbia  Co.  for  a  number  of  years, 
advancing  step  by  step  to  the  very  important 
post  of  district  manager. 


m 

v 


r 


A  PROGRESSIVE  SVRACUS1AN 

Is  Frank  E.  Bolway,  the  Edison  Phonograph 
Man  of  New  York's  Salt  City 

One  of  the  progressive  young  men  in  the 
phonograph  industry  is  Frank  E.  Bolway,  head 
of  Frank  E.  Bolway  &  Son,  Syracuse,  N.  Y.  In 
a  chat  with  Mr.  Bolway  he  states  that  he  has 
several  plans  under  way  which  will  greatly  en- 
hance the  distribution  of  Edison  Diamond  Disc 
phonographs  in  his  territory,  for  which  this 
concern  is  the  wholesale  representative.  Mr. 
Bolway  is  a  believer  in  quality  business  and  in 
the  prestige  of  the  Edison,  and  an  interesting 
announcement  in  this  connection  will  appear  in 
these  columns  later. 


Arthur  C.  Erisman. 

sary  to  point  out  that  Mr.  Yerkes  is  fully 
equipped  to  handle  his  new  duties,  as  his  many 
years  of  experience  have  given  him  an  unusual 
grasp  of  all  matters  pertaining  to  Columbia  mer- 
chandising. 

Mr.  Erisman's  results  at  the  Boston  headquarters 


INTRODUCE  A  NEW  FEATURE 

The  Otto  Heineman  Phonograph  Supply  Co.,  Inc., 
New  York,  which  recently  took  over  the  business 
of  the  American  Parlograph  Corp.,  who  marketed 
the  Parlograph  dictating  machine,  is  announcing 
a  new  feature  in  this  field,  consisting  of  a  record- 
shaving  machine  fitted  with  a  safety  device.  This 
new  device  permits  of  the  shaving  of  records  with 
maximum  convenience  and  minimum  waste. 


Why  Don't  You  Sell  Dayton  Bicyles,Too? 

Manufacturers,  jobbers  and  dealers  are  co-operating  in  a  big  popularizing  movement  for 
"A  Million  Bicycles  in  1916."  Why  don't  you  sell  your  share?  There  is  a  nice  profit  in 
Dayton  Bicycles,  as  many  dealers  in  musical  instruments  and  supplies  have  found  out  to 
their  advantage. 

Write  for  1916  catalog  of  Dayton  Bicycles — for  23  years  America's  finest  wheel.  Be  sure 
to  address  Bicycle  Advertising  and  Sales  Division — 

THE  DAVIS  SEWING  MACHINE  COMPANY 

Manufacturers  of  Dayton  Motorcycles — Bicycles — Motor  Bicycles 

DAYTON,  OHIO 


THE    TALKING    MACHINE  WORLD 


77 


GREAT  ACTIVITY  IN  KANSAS  CITY 

Business,  as  a  Rule,  Only  Limited  by  Available 
Supplies  of  Machines  and  Records — Public 
Institutions  Much  Interested  in  Talkers — 
Special  Drives  for  School  Business — New 
Stores  Entering  the  Field — A.  A.  Trostler  a 
Busy    Bachelor — General    News    of  Month 


Kansas  City,  Mo.,  April  5—  That  the  talking 
machine  business  in  Kansas  City  and  vicinity  is  in 
active  shape  is  indicated  from  the  volume  of  orders 
that  are  pouring  in  on  the  various  jobbers  and 
distributors  at  a  rate  that  compares  most  favor- 
ably with  the  holiday  rush.  The  talking  machine 
men  are  advertising  liberally  and  using  original 
methods  for  creating  demand  for  both  machines 
and  records. 

C.  A.  Fannen,  who  handles  the  Victrola  in 
Marysville,  Kans.,  is  making  preparations  to  move 
into  better  quarters,  where  he  will  not  only  have 
more  room,  but  will  be  equipped  very  nicely  for 
display  space. 

The  smaller  towns  are  taking  to  the  community 
benefit  to  be  derived  from  the  purchase  of  a  talk- 
ing machine  by  a  public  institution.  The  Beaver 
Creek  School,  a  small  place  near  Paola,  Kans., 
recently  purchased  a  Victrola  and  will  use  it  in 
connection  with  educational  purposes. 

The  Jones  Store  Co.  reports  March  as  the  larg- 
est month  in  its  history,  with  the  possible  ex- 
ception of  the  holiday  rush,  during  December. 
Two  machines  went  to  Oklahoma  last  month  and 
H.  B.  Bibb,  manager,  sent  one  machine  to  North 
Dakota  and  one  to  Montana. 

H.  B.  Levy,  representing  the  Aeolian  Co.,  of 
Chicago,  passed  through  Kansas  City  recently  on 
a  business  trip  to  the  South.  When  asked  regard- 
ing the  success  of  the  Vocalion,  Mr.  Levy  said : 
"The  Vocalion  has  taken  hold  in  great  shape 
throughout  the  different  parts  of  the  country  where 
the  instrument  is  being  sold.  Our  company  is  look- 
ing forward  to  a  tremendous  business. in  the  months 
to  come." 

The  marked  success  of  the  special  accommoda- 
tions offered  school  music  departments,  by  the  talk- 
ing machine  department  of  the  Geo.  B.  Peck  Dry 
Goods  Co.,  has  led  the  company  to  make  a  general 
offer  to  school  principals,  to  bring  students  to  the 
demonstration  room  for  the  concerts  this  spring. 
Letters  extending  this  invitation  have  been  sent 
to  every  school  principal  in  Kansas  City.  The 
attitude  of  the  company,  thus  encouraging  the 
means  of  inculcating  deeper  appreciation  of  music, 
has  met  with  cordial  response  from  the  school 
teachers  and  musicians  generally. 

The  Household  Fair  is  making  its  first  showing 
of  the  $200  Pathephone.  It  has  been  ex- 
hibiting a  very  classy  machine,  of  the  latest  type, 
inlaid  with  mahogany,  and  is  very  much  pleased 
with  the  attention  it  has  attracted. 

Butler  &  Sons,  610  Minnesota  avenue,  Kansas 
City,  Kans.,  report  a  very  large  sale  of  talking 
machines  during  the  past  month. 

Crosby  Bros.,  Topeka,  Kans.,  have  just  com- 
pleted the  improvement  of  very  modern  quarters 
for  their  Edison  department.  Six  rooms  devoted  to 
concerts,  demonstrations  and  record  storage,  all 
very  beautiful  and  clever  in  construction,  tend  to 
make  this  house  one  of  the  best  looking  and  most 
complete  in  the  West. 

The  Steinola  Co.,  with  offices  in  the  Ridge  Build- 
ing, and  a  plant  at  Ninth  and  Denver  streets,  has 
been  incorporated  here  and  has  begun  manufactur- 
ing and  selling  a  new  talking  machine  called  the 
Steinola.    R.  H.  Deweese  is  president  and  G.  C. 


TXLJw^G  MACHINE 
COMPANY 

40    COOPER  SQUARE.     NEW  YORK 


Manufacturers  of  the 


Melophone  and  Liberty  Phonographs 

And  of  \ 

Motors  and  Parts  for  the  Trade 


No.  3  Carrying  Strap 
Shown  in  Cut,  $1.00 


USE 


Lansing  Khaki 
Moving  Covers 

and  Protect  Your 
Talking  Machines 

$5.00,  Grade  B 
$7.SO,  Grade  A 


These  covers  are  made  of  Government  Khaki,  interlined 
with  heavy  felt  or  cotton,  fleece-lined,  quilted  and 
properly  manufactured.  Perfect  protection  in  all  weather. 


WRITE  FOR  BOOKLET 


E.  H.  LANSING 


611  Washington  Street 


Boston,  Mass. 


Dixon  is  head  salesman,  and  D.  W.  Gist  is  secre- 
tary and  treasurer  of  the  new  company,  which  is 
the  first  to  enter  the  talking  machine  manufacturing 
field  in  this  city. 

A  line  of  Columbias  has  been  added  to  the  stock 
of  Charles  Reine,  1207  Walnut  street,  here.  Mr. 
Reine  was  formerly  with  the  Hoffman  Music  Co. 

J.  F.  Ditzell,  manager  of  the  talking  machine 
department  of  the  Geo.  B.  Peck  Dry  Goods  Co., 
added  very  materially  to  his  mailing  list  of  possible 
Victrola  and  record  customers  recently,  by  "pulling 
a  new  one.'  This  was  a  display  advertisement 
offering  the  April  supplement  of  the  Victor  Co. 
to  all  who  would  send  a  coupon,  which  was  part 
of  the  advertisement,  and  who  mentioned  the 
kind  of  machine  owned,  if  any.  The  advertisement 
referred  to  the  supplement  as  a  very  interesting 
document  for  every  lover  of  good  music,  containing 
pictures  of  artists  and  stories  of  them  and  their 
music.  The  Peck  Co.  mailed  the  supplements  to 
the  applicants.  The  most  surprising  fact  about 
the  names  received  was  that  there  were  very  few 
duplicates  of  the  names  already  on  the  company's 
mailing  list. 

Many  talking  machine  dealers  were  in  Kansas 
City  during  the  convention  of  jewelers  of  Missouri 
and  Kansas,  and  called  on  the  jobbing  houses. 
Some  of  the  strongest  dealers  in  the  district  are 
jewelers. 

The  Tungs-Tone  needles  of  the  Victor  Co.  have 
apparently  hit  the  public  just  right.  The  Schmelzer 
Arms  Co.,  Victor  jobbers,  is  filling  orders  by 
precedence  of  receipt,  and  sending  only  one  pack- 
age to  a  customer. 

Miss  Jean  Kendrick,  who  for  some  time  has 
been  in  charge  of  the  talking  machine  depart- 
ment of  the  Henley- Waite  Music  Co.,  is  no  longer 
connected  with  that  firm. 

G.  E.  Nowlin,  proprietor  of  the  Nowlin  Music 
Co.,  although  handling  both  pianos  and  talking 
machines,  the  Columbia  line,  is  strongly  in  favor 


of  the  latter  line  as  a  business  builder  and  declares 
that  the  more  elaborate  the  talking  machines  are 
made  and  the  greater  the  range  of  records  available 
just  so  much  stronger  will  those  machines  be  in 
competition  with  pianos. 

A.  A.  Trostler,  manager  of  the  Victrola  depart- 
ment of  the  Schmelzer  Arms  Co.,  is  about  the 
only  bachelor  in  the  talking  machine  fraternity  of 
Kansas  City.  This  would  seem  to  devolve  heavy 
duties  upon  him,  which  it  is  generally  admitted 
he  performs  most  admirably — performs  to  the 
"queen's  taste"  would  indeed  be  a  proper  way  to 
phrase  it.  He  is  one  of  the  most  active  members 
of  the  Kansas  City  Club,  the  social  organization  of 
the  bankers  and  such  business  men,  one  of  the 
oldest  clubs  in  the  city.  Mr.  Trostler  has  become 
a  devotee  of  the  greens  at  the  Hillcrest  Club,  an 
exclusive  organization,  with  what  are  said  to  be  the 
finest  links  in  the  West. 

L.  V.  Smith  has  been  appointed  assistant  to 
J.  F.  Ditzell,  manager  of  the  talking  machine  de- 
partment of  the  Geo  B.  Peck  Dry  Goods  Co.  Mr. 
Smith  has  been  with  the  department  a  year,  and  is 
thoroughly  familiar  with  its  policies. 

W.  J.  Eden,  representative  in  the  Southwest  for 
the  Holland  Piano  Co.,  Minneapolis,  Minn.,  while 
selling  pianos,  is  nevertheless  a  strong  booster 
for  the  talking  machine  and  declares  that  it  really 
stimulates  the  piano  trade,  for  many  people  enjoy 
a  combination  of  talking  machine  and  piano  music. 


SENDS  VICTROLA  TO  BELGIAN  QUEEN 


Lewiston,  Mont.,  April  10. — Father  Victor  J. 
van  den  Broeck  recently  purchased  an  expensive 
Victor  Victrola,  together  with  a  large  assortment 
of  records,  and  shipped  them  to  Queen  Elizabeth 
of  Belgium  at  La  Panne,  Belgium,  as  his  per- 
sonal gift.  The  Victrola  will  yield  much  comfort 
and  diversion  to  the  wounded  soldiers  in  the 
large  hospital  at  La  Panne,  which  the  Queen 
personally  directs. 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Why  handle  inferior  machine-made 
American  imitations  when  you  can  get  at  similar 
prices  the  genuine  hand-made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any  other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 

163  KEARNY  ST.  SAN  FRANCISCO 

Sole  Distributors  for  the  United  States  and  CentJa 


USE 

"Arrow  " 

SOUND  BOXES 
TONE-ARMS 
MOTORS 


N 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  NJ. 


V 


78 


THE    TALKING    MACHINE  WORLD 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


Washington,  D.  C,  April  5,  1916.— Sound  Box. 
— Alexander  S.  Keszthelyi  and  Frank  House,  Los 
Angeles,  Cal.,  assignor  by  mesne  assignment  to 
said  Keszthelyi.    Patent  No.  1,166,602. 

This  invention  relates  to  improvements  in  sound 
boxes  utilized  in  recording  and  reproducing  sounds 
or  sound  vibrations,  such  sound  boxes  being  em- 
ployed in  standard  practice  in  telephony  and 
phonography.  In  such  sound  boxes  as  heretofore 
customarily  constructed  a  single  diaphragm  or  vi- 
bratory member  has  been  employed  to  receive  sound 
vibrations  prior  to  the  recordation  thereof,  and  to 
reproduce  sound  vibrations  under  the  action  of  a 
suitable  mechanism.  Such  single  diaphragm  op- 
erates vibratorily,  principally  on  a  line  or  in  a  path 
of  vibration  at  right  angles  to  its  surface.  We 
have  determined  by  experimentation  that  the  true 
sound  wave  form  comprises  motions  propagating  in 
all  directions,  rectangularly  related,  in  fact  in  the 
three  dimensions  of  space.  In  other  words,  such 
sound  waves  are  propagated  by  vibrations  in  a 
path  at  any  angle  to  the  surface  of  the  vibrating 
member,  and  also  in  other  paths  at  angles  each  to 
the  others  and  parallel  with  and  at  angles  to  the 
surface  of  the  vibratory  member  or  diaphragm. 
This  propagation  of  vibration  in  paths  other  than 
a  directly  radial  or  rectilinear  one,  has  been  estab- 
lished with  respect 
•gsEf--*-  to  other  forces  or 

manifestations  o  f 
energy,  such  as 
magnetism  and 
light,  in  which 
propagation  trans- 
versely to  rectilin- 
ear path  has  been 
found  to  occur. 
With  respect  to  the 
propagat  ion  of 
sound  waves,  the 
contentions  as 
above  stated  are  supported  not  only  by  the  re- 
sults which  have  been  obtained  in  consonance 
with  such  theory,  but  by  many  authorities,  such 
as  Daniell  on  Physics  on  pages  433  and  448. 

Having  determined  that  sound  waves  comprise 
the  three  directions  of  motion  above  pointed  out, 
it  was  determined  to  reorganize  sound  boxes  so 
that  the  structures  thereof  might  agree  in  perform- 
ance with  the  theory  stated.  To  that  end,  a  sound 
box  has  been  produced  comprising  three,  or  a 
multiple  of  three  diaphragms,  membranes  or  vi- 
bratory members,  all  set  in  equal  angular  relation 
each  to  the  other,  and  preferably  or  approximately 
in  rectangular  relation  each  to  the  other,  whereby 
such  compound  and  complex  motion  comprised  in 
the  sound  wave  activity  may  be  sensitively  and 
accurately  utilized  for  a  clearer  or  more  full 
recordation  or  reproduction  of  sound  combined 
with  better  quality  thereof.  Such  plurality  or  bat- 
tery of  vibratory  members  constitutes  a  working 
unit,  all  of  the  vibratory  members  being  positively 
or  rigidly  connected  together  for  rigid  connection 
to  a  common  stylus,  carbon  button  or  other  elec- 
trical or  electro-magnetic  element,  or  the  like,  for 
joint  action  and  service  in  recordation  and  repro- 
duction of  sound.  In  its  broad  aspects,  the  inven- 
tion is  not  concerned  in  the  character  and  relative 
arrangement  and  construction  of  the  means  of 
receiving  from  or  transmitting  to  the  vibratory 
members  the  motion  incident  to  recording  or  re- 
producing sound.  We  have  devised  certain  ele- 
ments of  this  nature  particularly  adapted  for  the 
practice  of  this  invention,  but  the  same  do  not 
enter  into  the  broad  invention  under  present  treat- 
ment. The  several  vibratory  members  are  rigidly 
held  in  a  suitable  sound  box  frame,  in  the  angular 
relations  set  forth.  And  because  of  the  utilization 
of  all  the  three  angularly  regulated  motions  of  a 
true  wave  form,  we  are  enabled,  as  above  stated, 
to  truly  record  and  truly  reproduce  sounds  without 
the  many  defects,  distortions  and  blurs  incident  to 
use  of  sound  boxes  as  customarily  produced.  It 


will  be  manifest  that  many  kinds  and  qualities  of 
vibratory  members  may  be  employed,  and  many 
kinds  and  qualities  of  connections  between  the 
same,  both  mechanical  and  electrical,  may  be  em- 
ployed, within  the  broad  scope  of  the  invention, 
which  contemplates  the  provision  of  a  plurality  of 
jointly  operating  or  inter-related  vibratory  mem- 
bers attuned  or  responsive' respectively  to  the  com- 
ponent motions  or  phases  of  motion  of  sound 
waves. 

In  another  application  filed  later  by  Alexander 
S.  Keszthelyi,  certain  modifications,  elaborations 
and  pertinent  features  are  disclosed  and  claimed, 
such  application  being  for  sound  boxes,  filed  Feb- 
ruary 24,  1914,  Serial  No.  820,580. 

In  the  drawing,  in  which  we  have  illustrated 
without  attention  to  immaterial  detail,  and  also 
diagrammatically,  the  embodiment  of  the  invention 
in  certain  primitive  although  operative  forms,  Fig. 
1  is  a  perspective  view  of  certain  sound  box  fea- 
tures embod}'ing  the  invention;  Fig.  2  is  an  angu- 
larly different  view  of  Fig.  1,  and  Fig.  3  is  a 
diagrammatic  view,  illustrating  the  inter-relation 
of  features  or  elements  shown  in  Figs.  1  and  2. 

Talking  Machine. — William  H.  Daily,  Tucson, 
Ariz.    Patent  No.  1,168,606. 

This  invention  relates  to  improvements  in 
talking  machines,  and  more  particularly  to  such  as 
employ  a  plurality  of  records  which  may  be  played 
successively,  one  object  of  the  invention  to  pro- 
vide means  which  will  operate  automatically  to 
cause  the  playing  of  a  plurality  of  records  suc- 
cessively without  the  necessity  of  shifting  the  rec- 
ords from  their  supporting  tables. 

A  further  object  is  to  provide  a  multi-record 
talking  machine  with  means  which  will  operate 
automatically  to  shift  the  reproducer  from  one 


record  to  the  other,  whereby  the  several  records 
may  be  played  successively. 

A  further  object  is  to  so  construct  a  multi-record 
talking  machine  that  it  will  operate  automatically 
to  cause  the  rotation  of  one  record  at  a  time  and 
to  shift  the  reproducer  progressively  from  one  rec- 
ord to  another 

A  further  object  is  to  so  construct  the  machine 
that  the  rotation  of  one  record  will  be  stopped  and 
the  rotation  of  the  next  record  will  be  started 
when  the  reproducer  is  automatically  shifted  from 
one  of  said  records  to  the  other. 

A  further  object  is  to  so  construct  a  talking  ma- 
chine of  the  disc  record  type  as  to  overcome  the 
effect  of  centrifugal  force  tending  to  cause  the 
needle  of  the  reproducer  to  engage  only  the  outer 
wall  of  the  record  groove,  and  thus  insure  the 
proper  and  accurate  maintenance  of  the  needle  in 
said  record  groove. 

In  the  accompanying  drawings  Fig.  1  is  a  plan 
view  of  a  talking  machine  embodying  the  improve- 
ments ;  Fig.  2  is  a  horizontal  sectional  view  on  the 
line  2—2  of  Fig.  3;  Fig.  3  is  a  transverse  vertical 
section;  Fig.  4  is  a  view  partly  in  section  and  partly 
in  elevation,  showing  the  relative  arrangement  and 
disposition  of  the  record  discs  and  their  supporting 


means,  this  being  diagrammatical  in  character  and 
showing  several  discs  and  their  supporting  and 
driving  means  in  a  straight  line  instead  of  in  their 
normal  circular  arrangement ;  Fig.  5  is  an  enlarged 
section  view,  partly  in  elevation,  showing  the  horn 
tubes  and  co-operating  parts  at  the  central  por- 
tion of  the  machine,  and  Figs.  6,  7  and  8  are  de- 
tail views. 

Sound  Record  Cleaner. — James  D.  Rostron, 
Germantown,  Pa.    Patent  No.  1,168,910. 

This  invention  relates  to  new  and  useful  im- 
provements in  sound  record  cleaners,  and  has  for 
its  object  to  provide  an  exceedingly  simple  and 
effective  device  of  this  character  which  will  resil- 
iency hold  a  cleaning  cloth  or  other  suitable  clean- 
ing element  upon  the  playing  face  of  the  sound 
record  so  that  the  same  will  be  wiped  clean  just 
previous  to  that  part  which  is  clean  passing  be- 
neath the  needle,  the  device  being  carried  by  the 
movable  portion  of  the  reproducing  machine, 
whereby  the  cleaning  cloth  is  carried  over  the 
sound  record. 

Fig.  1  is  a  plan  view  of  a  talking  machine,  show- 


ing the  improved  sound  record  cleaner  atttached 
thereto.  Fig.  2  is  an  enlarged  side  elevation  of  the 
sound  record  cleaner.  Fig.  3  is  a  plan  view  there- 
of, and  Fig.  4  is  a  front  elevation  thereof,  a 
portion  of  the  top  plate  being  broken  away. 

Sound  Box  for  Talking  Machines. — Wilburn 
N.  Denni  son,  Merchantville,  N.  J.,  assignor  to  the 
Victor  Talking  Machine  Co.,  Camden,  N.  J.  Pat- 
ent No.  1,169,134. 

This  invention  relates  to  improvements  in  sound 
boxes  for  talking  machines,  and  the  objects  of  this 
invention  are  to  provide  an  improved  sound  box 
casing,  to  provide  an  improved  mounting  for  a  dia- 
phragm, to  provide  an  improved  stylus  bar  and 
mounting  therefor,  to  provide  improved  means  for 
conducting  sound  waves  from  a  sound  box,  to  pro- 
vide adjustable  means  co-operating  with  the  dia- 
phragm to  partially  trap  and  compress  a  portion 
of  the  air  in  the  sound  box  to  improve  the  repro- 
duction of  sound  therefrom,  to  provide  a  sound 
box  in  which  the  diaphragm  will  be  normally  held 
flexed  by  an  initial  pressure  when  not  in  operation 
to  counterbalance  the  pressure  which  is  ordinarily 
exerted  on  the  diaphragm  by  the  lateral  pressure 
on  the  stylus  due  to  the  propelling  action  of  the 
record  upon  one  side  of  the  stylus,  in  carrying  the 
sound  box  across  the  face  of  the  record ;  to  make 
it  possible  to  assemble  commercially  large  numbers 
of  sound  boxes  with  diaphragms  held  between 
gaskets  with  substantially  the  same  pressure. 

In  the  accompanying  drawings  Fig.  1  is  a  front 
elevation  of  a  sound  box  constructed  in  accordance 

with  this  invention ; 
-^TlOft'P  Fig.  2  a  longitudinal 
vertical  section  of 
the  same ;  Fig.  3  a 
bottom  plan  view  of 
the  same  with  a 
part  shown  in  dotted 
lines  for  clearness ; 
Figs.  4  and  5  are 
longitudinal  sectional 
views  of  the  details 
of  the  same ;  Fig.  6 
is  a  fragmentary 
transverse  section  of 
a  detail  of  the  same;  Fig.  7  is  a  fragmentary  side 
elevation,  partly  in  section,  of  a  portion  of  the 
same;  Fig.  8  a  horizontal  section  on  line  8 — 8  of 
Fig.  2,  and  Fig.  9  an  enlarged  longitudinal  section 
of  a  portion  of  the  same. 


THE    TALKING    MACHINE  WORLD 


79 


LATEST  PATENTS  RELATING  TO  TALKING  MACHINES— (Continued  from  page  78) 


Adapter-Stylus  for  Phonographs. — Ellis  S. 
Oliver,  Newark,  N.  J.    Patent  No.  1,169,861. 

The  present  invention  relates,  generally,  to  im- 
provements in  phonograph  apparatus;  and  the  in- 
vention has  reference  more  particularly  to  an 
adapter  stylus  which  will  operate  to  transmit  the 
vertical  vibrations  produced  by  the  vertical  inden- 
tations of  a  sound-record  disk  to  produce  the  hori- 
zontal vibrations  of  a  diaphragm  of  a  reproducing 
sound-box  set  in  a  vertical  plane. 

It  is  the  principal  object  of  the  present  invention 
to  provide  an  interchangeable  or  detachable  adapter 
stylus  adapted  to  be  connected  with  the  ordinary 
needle-pocket  of  the  vibrator-arm  of  a  vertical 
sound-box,  in  place  of  the  usual  type  of  needle 
adapted  to  play  horizontal  sound-record  impres- 
sions, so  that,  without  other  change,  the  vertical 
vibrations  recorded  by  the  vertical  or  "hill  and 
dale"  sound  record  impressions  may  be  trans- 
mitted through  such  adapter  stylus  to  the  piv- 
oted vibrator  arm  and  vertical  diaphragm  of  the 
vertical  sound-box,  so  that  the  latter  is  adapted 
to  reproduce  the  sounds  recorded  upon  such 
type  of  sound-record  disk. 

Other  objects  of  the  present  invention,  not  at 
this  time  more  particularly  enumerated,  will  be 
clearly  understood  from  the  following  detailed 
description  of  the  present  invention. 

The  invention  is  clearly  illustrated  in  the  ac- 
companying drawings,  in  which — 

Figure  1  is  a  face  view  of  a  vertical  sound-box, 
the  vibrator-arm  of  which  is  equipped  with  the 
novel  construction  of  adapter  stylus  made  accord- 
ing to  and  embodying  the  principles  of  the  present 
invention,  in  this  view  the  said  adapter  stylus  be- 
ing shown  in  contact  with  the  vertical  sound-rec- 
ord impressions  of  a  "hill  and  dale"  sound-record 
disk,  the  latter  being  shown  in  section.    Fig.  2 


0 


is  an  edge  side  view  of  said  vertical  sound-box 
so  equipped.  Fig  3  is  a  longitudinal  vertical  sec- 
tion of  an  adapter  stylus  made  according  to  and 
embodying  the  principles  of  the  present  invention, 
the  same  being  drawn  on  an  enlarged  scale.  Fig. 
4  is  a  longitudinal  section  of  a  modified  construc- 
tion of  said  novel  adapter  stylus.  Fig.  5  is  a 
similar  view  of  another  modified  construction  of 
said  novel  adapter  stylus. 

Phonograph. — Dexter  W.  Allis,  Whitman,  and 
Josiah  B.  Millet,  Boston,  Mass.,  assignors  to  the 
Boston  Talking  Machine  Co.,  Boston,  Mass.  Pat- 
ent No.  1,170,134. 

This  invention  relates  to  phonographs,  and  among 
other  objects  provides  a  sound  reproducing  me- 
chanism which  is  cheap  to  manufacture  and  is 
simple  in  construction  and  operation. 

Figure  1  is  a  side  elevation  of  an  illustrative 
phonograph  embodying  the  invention ;  Fig.  2  on  an 


enlarged  scale  is  a  vertical  section  through  the 
sound  reproducing  mechanism  and  implifier;  Fig. 
3  is  an  end  elevation  looking  toward  the  right  of 
Fig.  2;  and  Fig.  4  is  a  vertical  section  through  the 
sound  producing  mechanism  on  a  larger  scale  than 
that  shown  in  Fig.  2. 

Phonograph  or  Talking  Machine. — Delos 
Holden,  East  Orange,  N.  J.,  assignor  to  New  Jer- 
sey Patent  Co.,  West  Orange,  N.  J.  Patent  No. 
1,170,258. 

This  invention  relates  to  phonographs  of  the 


cabinet  type  having  a  movable  cover  which  con- 
tains the  usual  horn  or  sound  amplifier. 

The  principal  object  is  to  provide  an  improved 
device  of  this  character  having  one  or  more  covers 
which  may  be  opened  or  closed  without  forming 
a  break  in  or  interrupting  the  continuity  or  vary- 
ing the  length  of  the  sound  conveying  passage  or 
passages  through  which  the  sound  waves  from  the 
reproducer  pass  to  the  atmosphere,  the  generic  in- 
vention and  one  species  thereof  being  claimed  in 
an  application,  Serial  No.  763,702  filed  on  April 
26,  1913,  and  entitled  phonographs  or  talking 
machines. 

Figure  1  is  a  view  partly  in  vertical  section  and 
partly  in  elevation  showing  a  talking  machine  em- 


bodying  a  form,  of  the  invention  comprising  a  ■ 
plurality  of  covers  and  amplifiers,  the  covers  be- 
ing shown  in  open  position  in  dotted  lines ;  Fig. 
2  is  a  view  of  the  same  partly  in  plan  and  partly 
in  horizontal  section ;  and  Fig.  3  is  a  view  simi- 
lar to  Fig.  2  of  a  talking  machine  containing 
another  embodiment  of  the  invention. 

Method  of  Regulating  Sound-Box  Reproduc- 
tion.— Emil  Greunfeldt,  Cleveland,  O.  Patent  No. 
1,170,530. 

This  invention  relates  to  an  improved  method 
for  regulating  the  operation  of  a  sound  box  or 
reproducer  for  a  phonograph. 

The  object  is  to  provide  a  method  whereby  the 
operator,  merely  by  engaging  resiliently  the  needle 
arm  of  a  sound  box  with  a  regulating  mass  and 
moving  the  same  to  and  fro  there  along  between 
the  points  of  connection  of  said  needle  arm  with 
the  diaphragm  and  the  sound  box  frame,  is  able 
to  regulate  the  essential  co-action  of  the  parts  to 
obtain  the  reproductive  effect  desired. 

Figure  I  is  a  perspective  view  of  a  sound  box 
for  a  phonograph  or  like  instrument  to  which  is 
applied  a  regulator  embodying  the  invention.  Fig. 
2  is  a  side  elevation  of  the  regulator.  Fig.  3  is  a 
longitudinal  sectional  view  of  the  regulator.  Fig. 


4  is  a  longitudinal  vertical  section  illustrating  a 
regulator  embodying  the  invention  but  of  slightly 
different  form.  Fig.  5  is  a  view  on  the  line  5 — 5 
of  Fig.  4. 

Sound  Resonator  and  Amplifier.  —  Forest 
Cheney,  Jamestown,  N.  Y.,  assignor  to  the  Cheney 
Talking  Machine  Co.,  Chicago,  111.  Patent  No. 
1,170,800. 

This  invention  is  concerned  with  sound-repro- 
ducing machines,  and  more  especially  with  those 
that  are  designed  to  reproduce  complex  sounds  of 


a  wide  range,  such  as  those  of  voices,  orchestras 
and  musical  instruments  generally. 

This  invention  is  concerned  primarily  with  a 
novel  amplifier  made  up  of  a  plurality  of  properly 
shaped  "orchestral  sections"  located  .in  the  proper 
relative  arrangement  so  that  the  fundamental  vi- 
brations of  all  the  orchestral  instruments  whose 
tones  are  reproduced  may  be  amplified  thereby  and 
delivered  therefrom  in  the  proper  relative  arrange- 
ments to  reproduce  harmoniously  and  fully  all 
the  tones  of  all  the  instruments  or  voices  em- 
ployed in  making  the  record. 

The  invention  is  further  concerned  with  a  novel 
"violin  resonator"  to  which  the  amplified  air  vi- 
brations or  sound  waves  from  the  "orchestral  sec- 
tions" are  delivered,  and  which  by  its  own  vibra- 
tions not  only  further  amplifies  said  sound  waves, 
but  also  reflects  and  refracts  some  of  them  so  as  to 
emphasize  and  augment  the  necessary  overtones 
to  bring  out  the  richness  and  peculiar  tone  color 
of  the  various  instruments  and .  voices  originally 
employed  in  making  the  record.  These  amplified 
and  resonated  air  vibrations  escape  from  the  resona- 
tor and  are  delivered  to  the  hearers,  and  in  this 
condition  reproduce  for  them  the  tones  of  the 
original  instruments  and  voices  with  a  marvelous 
perfection  that  is  vastly  superior  to  that  of  any 
sound-reproducing  machine  constructed  prior  to 
the  invention. 

Figure  1  is  a  side  elevation  of  an  amplifier  hav- 
ing a  plurality  of  graduated  compartments  or  "or- 
chestral sections";  Fig.  2  is  a  central  longitudinal 
section  through  the  same ;  Fig.  3  is  an  end  view 
of  the  "orchestral  sections,"  looking  into  the  large 
end  thereof ;  Fig.  4  is  a  central  sectional  view  of 
the  first  orchestral  section  of  the  amplifier,  with 
the  connecting  tube  entering  from  the  side,  instead 
of  at  the  end,  as  shown  in  Figs.  1  and  2 ;  Fig.  5 
is  a  perspective  view  of  the  violin-shaped  horn  or 
"violin  resonator";  Fig.  6  is  a  plan  view  of  the 
top  or  bottom  of  the  same,  showing  the  curved 
outlines  thereof ;  .  Fig.  7  is  a  central  longitudinal 
section  of  the  same,  showing  the  concave  top  and 
bottom  thereof ;  Fig.  8  is  an  elevation  of  the  large 


end  of  a  resonator  made  adjustable  so  as  to  vary 
the  size  of  the  large  end  according  to  the  size  of 
the  room  or  space  to  be  filled,  the  resonator  be- 
ing shown  in  its  expanded  position ;  Fig.  9  is  a 
similar  view,  with  the  resonator  in  its  contracted 
position,  as  for  a  small  room;  Fig.  10  is  a  side 
elevation  of  the  adjustable  resonator  with  the  "or- 
chestral-sections" amplifier  attached  thereto  and 
mounted  in  a  casing;  and  Fig.  11  is  a  top  plan 
view  of  the  same,  showing  the  straight  sides  of 
the  resonator. 


The  Fowler  department  store,  Binghamton, 
N.  Y.,  has  been  enlarged  and  remodeled.  The 
piano  department  has  been  fitted  up  to  resemble 
a  music  conservatory  studio  and  seven  demon 
stration  booths  are  installed  in  the  talking  ma- 
chine department.  An  Estey  pipe  organ  fur- 
nishes daily  concerts  in  the  auditorium  of  the 
store. 


We  Are  in  the  Market 

For  Talking  Machine  Notes,  Leases 
and  Contracts  Held  by  Responsible 
Dealers  and  Manufacturers.  Will 
Pay   the   Highest  Percentage. 

EMPIRE  SECURITY  COMPANY 

208  S.  LA  SALLE  ST.  CHICAGO 


80 


THE    TALKING    MACHINE  WORLD 


RECORD  BULLETINS  FOR  MAY,  1916. 


COLUMBIA  GRAPHOPHONE  CO. 

DOUBLE-DISC  RECORDS 
Popular  Hits  of  the  Month 
A1966  Very  Good  Eddie   (Kialimai  and  Kern).  "On 
the  Shore  at  Le  Lei  Wi."    Soprano  and  tenor 

duet,   orch.  accomp  

Grace  Kerns  and  Reed  Miller  10 
Sybil  (Jacobi).    "When  Cupid  Calls."  Soprano, 

tenor   and   baritone  trio,   orch.  accomp  

Grace  Kerns,  Reed  Miller  and  Andrea  Sarto  10 
A1964  There's  a  Broken  Heart  for  Every  Light  on 
Broadway     (Fischer).      Counter-tenor,  orch. 

accomp  Manuel   Romain  10 

That's   the   Meaning   of   Ireland    (Von  Tilzer). 

Tenor,   orch.   acomp  Henry   Burr  10 

A1962  When  Priscilla  Tries  to  Reach  High  "C"  (Von 

Tilzer).     Soprano,  orch.  accomp  

Marguerite  Farrel  10 
At  the  Fountain  of  Youth   (Jenks).  Soprano, 

orch.   accomp  Marguerite   Farrell  10 

A1963  Give  a  Little  Credit  to  Your  Dad  (Vincent). 

Tenor  duet,  orch.  accomp  

Albert  Campbell  and  Henry  Burr  10 
Sweet  Cider  Time  When  You  Were  Mine  (Wen- 
rich).      Contralto,    orch.  accomp  

Dolly  Connolly  10 
A1969  Cumberland  (Mohr).   Tenor  duet,  orch.  accomp. 

Albert  Campbell  and  Henry  Burr  10 
So  Long  Letty  (Carroll).    Soprano  and  tenor 

duet,    orch  accomp  

Miriam  Clark  and  Hardy  Williamson  10 
A1968  Tim  Rooney's  at  the  Fightin'   (Flynn).  Bari- 
tone, orch.  accomp  James  F.  Harrison  10 

Come  Back  to  Erin,  Mona  Darling  (Dave  Reed). 

Tenor  and  baritone  duet,  orch.  accomp  

James   Reed  and   James   F.   Harrison  10 
A1965  On  the  Hoko  Moko  Isle  (Von  Tilzer).  Bari- 
tone and  tenor,  orch.  accomp  

Arthur  Collins  and  Byron  G.  Harlan  10 
Never   Let   the    Same    Bee    Sting    You  Twice 
(Mack    and    Smith).      Mezzo-soprano,  orch. 

accomp  Anna    Chandler  10 

DANCE  HITS  OF  THE  MONTH 
A5787  Hawaiian  Medley   (Nape  and  Hopkins).  One- 
step.       Introducing     "Tomi."  "Maunawili," 

"Moanalula,"  "Lei  Poni  Moi"  

Prince's  Orchestra  12 
Maid  of  My  Heart  (Williams,  Gilbert  and  Freid- 
land).     Fox-trot.     Introducing  "I  Love  You, 

That's  One  Thing  That  I  Know"  

Prince's  Band  12 

A5795  Artist's   Life    (Strauss).  Waltz  

Prince's  Orchestra  12 

Blue  Danube  (Strauss).  Waltz  

Prince's  Orchestra  12 
A5794  Ladder  of  Roses  (Hubbell).    From  "Hip,  Hip, 
Hooray,"  the  1916  Hippodrome  Spectacle.  One- 
step   Prince's   Band  12 

On    the    Shore   at    Le    Lei    Wi    (Kialimai  and 
Kern).  Fox-trot.     Introducing  "Some  Sort  of 

Somebody"   (Kern)  Prince's  Band  12 

BLUE  LABEL  DOUBLE  DISC  RECORDS 
Sensational  Hawaiian   Artists  Perfect   Interpreters  of 
Nath'e  Melodies 

A1967  Maunakea   (arranged  by  Cunba)  

Henry  N.  Clark  and  Octette  10 

Kaala  (Keaho)  Robert  Kaawa  and  Octette  10 

VOCAL  MUSIC 
A1961  Now   the   Day   is   Over    (Barnby).  Unaccom- 
panied Columbia  Stellar  Quartette  10 

I  Need  Thee  Every  Hour   (Lowry).  Unaccom- 
panied Columbia  Stellar  Quartette  10 

COLLEGE  SONGS  BY  BROADWAY  QUARTETTE 

A1942  The  Bull  Dog.  Unaccompanied  

Broadway  Quartette  10 

My  Last  Cigar.  Unaccompanied  

Broadway  Quartette  10 
TRIUMPHS  OF  TONE  BY  TAYLOR  TRIO 
A1959  Believe    Me    If    All    Those    Endearing  Young 

Charms.    Violin,  'Cello  and  Piano  

Taylor  Trio  10 
Ben  Bolt   (Kneass)   .  Violin,  'Cello  and  Piano 

Taylor  Trio  10 
THRILLLING  WAR  DESCRIPTIVES 
A1945  Napoleon's   Last   Charge    (E.   T.    Paull).  De- 
scriptive   March  Prince's    Band  10 

Battle  of  the  Nations  (E.  T.  Paull).  Descrip- 
tive   March  Prince's   Band  10 

SADNESS  AND  SMILES  IN  PAIR  OF  INSTRU- 
MENTAL GEMS 

A1931  The   Broken   Melody    (Van  Biene)  

Prince's  Orchestra  10 

The  Glow  Worm    (Lincke) . . . .  

Prince's   Orchestra  10 
VAUDEVILLE   STARS   SHINE   ON  RECORDS 
A1944  I've  Gotta  Go  Back  to  Texas  (Berlin).  Soprano 

and  baritone,  orch  accomp  

Elizabeth  Brice  and  Charles  King  10 
That  Hula  Hula   (Berlin).     Soprano  and  bari- 
tone, orch.  accomp  

Elizabeth  Brice  and  Charles  King  10 
WALTZES  BY  MARIMBA  OCTETTE 

A1960  Medley    of   Waltzes    (G.  Hurtado)  

Royal  Marimba  Band  10 

Faded   Flowers   Waltz  (Strauss)  

Royal  Marimba  Band  10 
SONGS  OF  TENDER  SENTIMENT 
A1947  A  Little  Pink  Rose  (Carrie  Jacobs-Bond).  So- 

/>rano,  orch.  accomp  Eldora  Stanford  10 
terwards   (Mullen).     Soprano,  orch.  accomp. 

Eldora  Stanford  10 
BRILLIANT  OVERTURES,  FULL  ORCHESTRA 
A5783  Merry  Wives  of  Windsor  Overture  (Nicolai) 

Prince's  Orchestra 

Masaniello   Overture  (Auber)  

Prince's  Orchestra 

ORCHESTRAL     INTERPRETATIONS     OF  MODERN 

RUSSIAN  MUSIC 
A5781  Rachmaninoff's    Prelude    in    C    Sharp  Minor 

(Rachmaninoff).     Opus  3,  No.  2  

Prince's  Orchestra 
Boris  Godounow  (Moussorgsky).  Polonaise.... 

Prince's  Orchestra 
VIOLIN,  HARP  AND  FLUTE  TRIOS 
A5789  Serenade    (Schubert).     Violin,  harp  and  flute 

trio  Stehl,  Lufsky  and  Pinto 

Maritana  (Wallace).    "Scenes  That  Are  Bright- 
est."    Violin,  harp  and  flute  trio  

Stehl,  Lufsky  and  Schuetze 
GLORIES  OF  OPERATIC  CHORUSES 
A5790  Verdi.    "Triumphal  Chorus."    In  English,  with 

orchestra  Columbia   Opera  Chorus  12 

Mefistofele    (Boito).     Opening   Chorus,  "Hail, 
Sovereign  Lord."    In  English,  with  orchestra 

Columbia  Opera  Chorus  12 
MAGGIE  TEYTE,  OPERATIC  AND  CONCERT  STAR, 
A1957  Just  You  (Burleigh).     Soprano,  orch.  accomp. 

Maggie  Teyte  10 
A    Little   Love,   A   Little   Kiss    (Lao  Silesu). 
Soprano,   orch.  accomp  Maggie  Teyte  10 


PLAYING  BY  GODOWSKY 
A5791  Gondoliera  and  If  I   Were  a  Bird  (Henselt). 

Pianist   Leopold    Godowsky  12 

Waltz  in  A  Flat  (Chopin).  Pianist  

Leopold  Godowsky  12 
FIRST  RECORDS  BY  LOUIS  GRAVEURE 
A5792  Pagliacci    (Leoncavallo).     Prologue.  Baritone. 

In  Italian,  with  orch.  accomp  

Louis  Graveure  12 
Herodiade  (Massenet).  "Vision  Fugitive."  Bari- 
tone.   In  French,  with  orch.  accomp  

Louis  Graveure  12 
A5793  My    Dreams    (Tosti).      Baritone.      In    English,  ' 

with  orch.  accomp  

Louis  Graveure  12 
Mary     (Richardson).      Baritone.      In  English, 

with   orch.  accomp  

Louis  Graveure  12 


VICTOR  TALKING  MACHINE  CO. 


No. 
17977 


POPULAR  SONGS  OF  THE  MONTH 


In 


Size. 


17983 


17984 


17985 


17986 


17991 


17992 


17993 


35526 


35536 


35539 


35540 


Dusty  Caravan   (J.  Wolfe  Gilbert.., 

James  Reed-J.  F.  Harrison  10 
Allah,   Give   Me   Mine!    (Caro   Roma-Ernest  R. 

Ball)   Harry    McClaskey  10 

Cumberland  (Halsey  K.  Mohr)  ...  Gladys  Wilbur  10 
Down  Where  the  Swanee  River  Flows  (Sung 
by  Al  Jolson  in  the  Winter  Garden  Produc- 
tion,  "Robinson   Crusoe,  Jr."    (C.  McCarron- 

A.    Von    Tilzer)  Peerless    Quartet  10 

Sighing   (Le   Roy   Stover)  Henry   Burr  10 

Good-bye,  Good  Luck,  God  Bless  You  (Is  All 
That  I  Can  Say)    (J.  Keirn  Brennan-Ernest 

R.  Ball)   Henry  Burr  10 

No  One  But  Your  Dear  Old  Dad  (Stanley  Mur- 
phy-Henry I.  Marshall)  American  Quartet  10 

Come    Back    to    Erin,    Mona    Darling  (Dave 

Reed)   James  Reed-J.  F.  Harrison  10 

When  the  Right  Girl  Comes  Along  (from 
"Around    the    Map")    (with    Mixed  Chorus) 

(C.  M.  S.  McLellan-Herman  Finck)  

Billy  Murray  10 
Long  Live  the  Ladies  (Young-Goetz-Meyer)  . . . . 

Billy  Murray  10 
Wake    Up,    America!    (George    Graff,    Jr. -Jack 

Glogau)   Frederick  Wheeler  10 

Are  You  Half  the  Man  Your  Mother  Thought 

You'd  Be?    (Leo  Wood-Harry  de  Costa)  

Harry  Macdonough  10 
Luana  Lou  (from  "Ziegfeld's  Midnight  Frolic") 

(Gene  Buck-Dave  Stamper) .  .Peerless  Quartet  10 
Some    sort    of    Somebody    (from   "Very  Good, 

Eddie")   (Elsie  Janis-Jerome  Kern)  

Edna  Brown-Billy  Murray  10 

Siam   (Howard  Johnson-Fred  Fischer)  

American  Quartet  10 
All   Aboard   for  Chinatown   (Frank  Davis-Wm. 

Brookhouse)   American  Quartet  10 

DANCE  RECORDS 

Riverside  Bells  Waltz  (F.  W.  McKee)  

McKee's  Orchestra 

Youth  and  Beauty  Waltz  (F.  W.  McKee)  

McKee's  Orchestra 
Kangaroo  Hop — -Fox  Trot  (Melville_  Morris) . . . 

Vess  Ossman's  Banjo  Orchestra  12 

Merry  Whirl — One-step  (Julius  Lenzberg)  

Vess  Ossman's  Banjo  Orchestra  12 
Hello,     Hawaii!— Medley     Fox    Trot  ("Hello, 
Hawaii,  How  Are  You" — "When  You're  Down 
in  Louisville" — "That   Soothing  Symphony"). 

Victor  Military  Band  12 
Are  You  from  Dixie — Medley  One-step  ("Are 
You    from    Dixie" — "Little    Grey    Mother" — 

"Come  Back  to  Erin,  Mona  Darling")  

Victor  Military  Band  12 
Sybil — Medley  Fox  Trot  (Victor  Jacobi)  ("When 
Cupid    Calls,"    The    Rat-tat-tat  Song — '"Girls 

You  Are  Such  Wonderful  Things")  

When  It's  Orange  Blossom  Time — Medley 
One-step  ("When  It's  Orange  Blossom  Time 
in  Loveland" — -"Could  the  Dreams  of  a 
Dreamer  Come  True" — "To  Lou" — "Oh ! 
You  Bundle  of  Joy" — "My  Own  Home  Town 

in  Ireland")   Victor  Military  Band  12 

Wake  Up,  America — Medley  One-step  ("Mother" 
— "Are  You  Half  the  Man  Your  Mother 
Thought  You'd  Be?" — "There's  a  Broken 
Heart  for  Every  Light  on  Broadway" — 
"Sweet  Cider  Time  When  You  Were  Mine" — 
"Don't  Bite  the  Hand  That's  Feeding  You" — 
"Wake  Up,  America". .  .Victor  Military  Band  12 
Cumberland — Medley  One-step  ("Cumberland" — 
"All  Aboard  for  Chinatown  — "Let  My  Dream 

Come  True")  Victor  Military   Band  12 

INSTRUMENTAL  RECORDS 

The  Lambs'  March  (John  Philip  Sousa)  

Sousa's  Band  10 

The  Gliding  Girl  (John  Philip  Sousa)  

Sousa's  Band  10 
Operative    Rag    (Julius    Lenzberg)  (Cembalom 

Solo)   Joseph  Moskowitz  10 

Panama  Pacific  Drag  (Leo  Edwards)  (Cemba- 
lom Solo)   (Also  called  "Cembalo."  "Cymbal" 

and  "Dulcimer")   Joseph  Moskowitz  10 

I  Hear  You  Calling  Me  (Harold  Harford- 
Charles  Marshall)  (Violin,  Flute  and  Harp).. 

Neapolitan  Trio  10 
Little  Grey  Home  in  the  West  (Herman  Lohr) 

(Violin,  'Cello  and  Harp  with  Bells)  

Venetian  Trio  10 
17990  Spanish  Rhapsody  (S.  Salvetti)   (Mandolins  and 

Guitar)   Athenian  Mandolin   Quartet  10 

Estudiantina  Waltz  (C.  G.  Walter)  (Mandolins 

and  Guitar)   Athenian  Mandolin  Quartet) 

35503  Comedy      Overture      (Ungarisches  Lustspiel) 

(Keler-Bela)   (Accordion  Solo)  Pietro  12 

Trieste  Overture  (Arranged  by  Pietro)  (Ac- 
cordion Solo)   '  Pietro  12 

35520  Military    Symphony — Minuet    (3rd  Movement) 

(Franz  Joseph  Haydn)  

Victor  Concert  Orchestra  12 
Military    Symphony — Presto    (4th    Movement — 

Finale)   (Franz  Joseph  Haydn)  

Victor  Concert  Orchestra  12 
35525  Gems  of  Stephen  Foster  (American  Fantasia) 
(Patrick  Conway,  Director)  ("Come  Where 
My  Love  Lies  Dreaming" — "Old  Dog  Tray" — 
"Ring  de  Banjo" — "Willie  We  Have  Missed 
You" — "Nellie  Was  a  Lady" — "Hard  Times 
Come     Again    No    More" — "Old     Folks  at 

Home")   Conway's   Band  12 

Memories  of  the  War — 1861-63  (L.  P.  Lauren- 
deau)  (Patrick  Conway,  Director)  ("Tramp, 
the  Boys  Are  Marching" — "John  Brown  s 
Body" — "When  Johnny  Comes  Marching 
Home" — "Marching  Through  Georgia"— "The 
Battle  Cry  of  Freedom" — "Arkansaw  Trav- 
eler"— "Bugle  Calls  and  Drums"— "Dixie" — 
"Star  Spangled  Banner")  Conway's  Band  12 


35541 


17976 


17978 


17979 


55066 


17964 


12  45083 
12 


VOCAL  RECORDS 

17988  Molly  and  the  Baby,  Don't  You  Know  (Prohibi- 

tion Song)  (H.  S.  Taylor-J.  B.  Herbert)  

Homer  Rodeheaver  10 
My  Wonderful  Dream   (Gospel   Hymn)  (Jessie 

Brown  Pounds-Chas.  H.  Gabriel)  

Homer  Rodeheaver  10 

17989  Somebody   Cares    (Gospel   Hymn)    (Fannie  E. 

Stafford-Homer  Rodeheaver)   (with  Organ  and 

Brass  Quartet)   Mrs.  William  Asher  10 

Nobody  Like  Jesus  (Gospel  Hymn)  (Edith  L. 
Mapes — Chas.   H.   Gabriel)    (with   Organ  and 

Brass  Quartet)  Mrs.  William  Asher  10 

17982  The  Little  Brown  Church  in  the  Vale  (Words 
and  Music  by  William  S.  Pitts)  (with  Organ) 

Victor  Male  Quartet  10 
When  They  Ring  the  Golden  Bells  for  You  and 

Me  (Marbelle)   Imperial  Quartet  10 

SONGS  OF  THE  PAST 

35537  Songs  of  the  Past  No.  9  (Olcott-Mack-Scanlan 

Songs)  (Chorus,  "My  Beautiful  Irish  Maid" 
— Solo,  "Molly  0" — Solo  and  Quartet,  "Sweet 
Inniscarra" — Solo,  "The  Story  of  the  Rose" — 
Male  Quartet,  "My  Wild  Irish  Rose" — Chorus, 

"When  Irish  Eyes  Are  Smiling")  

Victor  Mixed  Chorus  12 
Songs  of  the  Past — No.  10  (Harrigan-Hart 
Melodies)  (Harrigan-Braham)  (Chorus,  "Mulli- 
gan Guard" — Solo  and  Chorus,  "Charleston 
Blues" — Solo,  "The  Mountain  Dew" — Solo 
and  Mixed  Quartet,  "Paddy  Duffy's  Cart" — 
Chorus,  "Hello!  Bab-by" — Chorus,  "Hurry  Lit- 
tle Children" — Finale,  "Mulligan  Guard".... 

Victor  Mixed  Chorus  12 

35538  Old  Country  Fiddler  Hears  Billy  Sunday  (Rural 

Monologue)   Charles  Ross  Taggart  12 

Old  Country   Fiddler   at  the  Wedding  (Rural 

Monologue)   Charles  Ross  Taggart  12 

NEW  DOUBLE-FACED  RECORDS 
(Made  up  from  the  Single-Faced  List) 

17938  Cocoanut  Dance  (Andrew  Herman)   12 

Old  Wine  in  New  Bottles  (Medley  of  Old  Min- 
strel Songs)  ("Oh!  Dat  Watermelon" — "I 
Want  to  See  the  Old  Home"— "Old  Cabin 
Home" — "Oh!  dem  Golden  Slippers" — "Twink- 
ling Stars  Are  Laughing,  Love  ')  

Victor  Military  Band  10 
35513  Songs  of  Ireland  (Chorus,  "The  Harp  That 
Once  Through  Tara's  Halls" — Solo,  "The 
Last  Rose  of  Summer" — Solo  and  Chorus, 
"Love's  Young  Dream" — Solo,  "The  Wearing 
of  the  Green" — Solo,  "Killarney" — Chorus, 
"Come  Back  to  Erin") .  .Victor  Mixed  Chorus  12 
Songs  of  Scotland  ("Scots  Wha'  Hae" — "Blue 
Bells  of  Scotland" — "Loch  Lomond" — "Com- 
ing Through  the  Rye" — "Here's  Health  to 
Bonnie  Scotland" — "Annie  Laurie" — "The 
Campbells  Are  Comin'  " — "Will  Ye  No  Come 

Back  Again" — "Auld  Lang  Syne")  

Victor  Mixed  Chorus  12 
Lucia  Sextette — Chi  mi  frena   (What  Restrains 

Me)   (Donizetti)  In  Italian  

Victor  Opera  Sextette  12 
Rigoletto  Quartet — Bella  figlia  dell'  amore  (Fair- 
est Daughter  of  the  Graces)  (Verdi)  In  Italian 

Victor  Opera  Quartet  12 
NEW  EDUCATIONAL  RECORDS 
Quartet  in  C  Minor — Menuetto  (Op.  18,  No.  4) 

(Beethoven)   Victor  String  Quartet  10 

Quartet  in  F  Major — Scherzo  (Op.  18,  No.  1) 

(Beethoven)   Victor  String  Quartet  10 

Tu  se'  morta  (Thou  Art  Dead)  (from  "Orfeo") 

(Monteverde)  In  Italian.  .Reinald  Werrenrath  10 
(1)    Douce   dame   jolie    (de    Machault)  (1350 
A.    D.)    (2)    L'espoir    que    j'ai  (Jannequin) 
(1530   A.   D.)    (From   Wekerlin's  Collection, 
"Echos  du  Temps  Passe")   (Tenor  with  Lute 

and  Harp)  In  French   Lambert  Murphy  10 

55072  (1)  Hymn  to  John  the  Baptist  (770  A.  D.)  In 
Latin  (Announced)  (2)  Major,  Chromatic  and 

Minor  Scales  (Announced)   Olive  Kline  12 

(1)  The  Hymn  of  Charlemagne  (Used  by  Jeanne 
D'Arc)  (Veni  Creator  Spiritus)  (2)  Lament 
for  Charlemagne)  (814  A.  D.)  (Baritone  Solo) 

(Unaccompanied)   Reinald  Werrenrath  12 

PURPLE  LABEL  RECORDS 
(Harry  Lauder,  Comedian) 
The   British   Bulldog's   Watching  at   the  Door 

(British  Patriotic  Song)  Harry  Lauder  10 

Nanny  (I  Never  Loved  Another  Lass  But  You) 

Harry  Lauder-J.  H.  Milligan  12 
BLUE  LABEL  RECORDS 

Comin'  Thro'  the  Rye  (Old  Scotch  Air)  

Florence  Hinkle  10 
Oh.   That   We   Two   Were   Maying  (Ethelbert 
Nevin,  Op.  2,  No.  8)  (Poem  by  Rev.  Charles 

Kingsley)   Florence  Hinkle  10 

Narcissus    (Ethelbert   Nevin)     (Orchestra  with 

Bird  Voices)   

Charles  Kellogg,  "The  Nature  Singer"  and 

Victor   Orchestra    10 

Serenade    (Moszkowski)    (Orchestra   with  Bird 

Voices)   

Charles  Kellogg.  "The  Nature  Singer"  and 
Victor   Orchestra   . . .  10 

RECORDS  BY  KITTY  CHEATHAM 
45082  Nursery  Rhymes  — No.  1  (from  "20  Nursery 
Rhymes."  by  Edmond  Rickett)  (Pianoforte  by 
Flora  Macdonald)  ("Little  Boy  Blue"  (E. 
Coolidge) — "Little  Miss  Muffet" — "Georgie 
Porgie  — "Pussy-Cat" — "Little    Bo-Peep") .... 

Kitty  Cheatham  10 
Nursery  Rhymes — No.  2  (from  "20  Nursery 
Rhymes,"  By  Edmond  Rickett)  (Pianoforte 
by  Flora  Macdonald)  ("Baa,  Baa,  Black 
Sheep"  —  "Baby  Bunting"  —  "Pat-a-cake"  — 
"Hickory,  Dickory,  Dock" — "Mary,  Mary")  .  . 

Kitty  Cheatham  10 
45086  (1)     Swing    Low,    Sweet    Chariot  (Primitive 
Negro    Chant)    (2)    I   Don't   Feel  No-Ways 
Tired  or  "I  Am  Seeking  for  a  City"  (from 

"Cabin  and  Plantation"  Songs)  

Kitty  Cheatham  10 
(1)  Walk  in  Jerusalem  Just  Like  John;  (2)  Sin- 
ner Please  Don't  Let  This  Harvest  Pass  (Old 

Negro  Spirituals)   Kitty  Cheatham  10 

CAWTHORN'S  NEW  HITS 
55074  I   Can    Dance   with    Everybody    But   My  Wife 
(from    "Sybil")    (Joseph    Cawthorn-Tohn  L, 

Golden)   Joseph  Cawthorn  12 

It's  a  Small  World  (John  L.  Golden)  

Joseph  Cawthorn  12 

RED  SEAL  RECORDS 
(The  Artists  Are  Listed  in  Alphabetical  Order) 
Sophie  Braslau,  Contralto — In  English 

64540  Last  Night   Halfdan  Kjerulf  10 

Enrico  Caruso,  Tenor — In  Italian 
87243  O  sole  mio    (My   Sunshine)    (Neapolitan  Folk 

Song)   G.  Capurro-E.  di  Capua  10 

Julia  Culp,  Contralto — In  German 
(Pianoforte  by  Coenraad  V.  Bos) 

64554  Mondnacht  (Moonlight)  (Op.  39,  No.  5)  

Schumann  10 

Mischa  Elman,  Violinist 
(Pianoforte  by  Walter  H.  Golde) 
64537  Country  Dance   (Landlicher  Tanz)   (C.  M.  von 

Weber)   Arr.  by  Elman  10 

Alma  Gluck,  Soprano — In  Italian 
64560  La  Boheme— Musetta  Waltz  (Act  II) ...  Puccini  10 


60138 
70114 

45084 


45085 


THE    TALKING    MACHINE  WORLD 


81 


74465  Listen  to  the  Mocking  Bird  (with  Bird  Voices  by 

Charles  Kellogg)   Septimus  Winner  12 

Marcel  Journet,  Bass — In  Russian  and  French 
74464  Hymne  Imperial  Russe  (Russian  National  Hymn, 
"God  Save  the  Czar")    (1st  verse,  Russian, 

2nd  verse,  French)   Alexis  Lvoff  12 

Frit:  Kreisler  Violinist 
(Pianoforte  by  Carl  Lamson) 
74463  Wienerisch  (Viennese  Waltz)  .  Leopold  Godowsky  12 
John  McCormack,  Tenor — In  English 

64559  The  Old  Refrain  (Viennese  Popular  Song)  

Alice  Mattullath-Fritz  Kreisler  10 
John  McCormack,  Tenor-Frits  Kreisler,  Violinist — 
In  English 
(Pianoforte  by  Ludwig  Schwat) 
87?32  Flirtation  (Das  Fensterln)  (English  text  by  Alice 

Mattullath)    Meyer-Helmund  10 

7"itfo  Ruffo,  Baritone — In  Italian 
87"3  L'Africana — "All    'erta    Marinar!"    (What  Ho. 

Mariners!  (Act  III)  Meyerbeer  10 

Ernestine  Schumann-Heink,  Contralto — In  English 

8S54S  Before  the  Crucifix   •  

Princes  Gabriele  Wrede-Frank  LaForge  12 
Clarence    Whitehill,   Baritone — In  English 
7445'  Some  Day  Hugh  Conway-Milton  Wellings  12 


NEW  EDISON  DIAMOND  DISC  RECORDS 


50304  Hallelujah  Chorus- 


•Messiah  (Handel) 

Sodero's  Band 

0  Come,  All  Ye  Faithful  (Adeste  Fideles) 
(Reading)   Sodero's  Band 

50334  Let    the    Merry    Church    Bells  Ring — Easter 

Carol,  Mixed  Voices   The  Carol  Singers 

Ve  Happy  Bells  of  Easter  Day — Easter  Carol, 
Mixed  Voices  The  Carol  Singers 

50335  Coronation    March — Le    Prophete  (Meyerbeer) 

Sodero's  Band 

Praise  Ye— Attila  (Verdi) 

Cornet,  Trombone  and  Euphonium  Sodero  s  Band 

50336  Girl   Who   Smiles— Waltz    (Briquet-Philipp)  for 

Dancing  Jauaas-   Society  Orchestra 

Universal  Fox  Trot   (Rosey)   for  Dancing 

Vess  L.  Ossman's  Banjo  Orchestra 

50337  And  the  Great  Big  World  Went  'Round  and 

'Round  (H.  Von  Tilzer).    Baritone  and  Tenor 

Arthur  Collins  and  Byron  G.  Harlan 
When  I  Get  Back  to  the  U.  S.  A.— Stop!  Look! 
Listen!  (Berlin).  Tenor. Billy  Murray  and  Chorus 

50338  Cuddles — Characteristic   (Penn)  Sodero's  Band 

I'm  On  My  Way  to  Dublin  Bay — Humorous  Pa- 
trol (Murphy-Lampe) . .  .New  York  Military  Band 

50339  America,  I  Love  You  March  (Gottler)  

New  York  Military  Band 
Molly  Dear,  It's  You  I'm  After  Medley — One- 
Step,  for  Dancing  National  Promenade  Band 

S0221  Explanatory  Talk  for  Inflammatus — Stabat  Ma- 
ter (Rossini)    

Inflammatus — Stabat  Mater  (Rossini).  Soprano, 

in  Latin  Marie  Rappold  and  Chorus 

80225  Jesus   Christ   Is   Risen    To-day — Easter  Hymn 

(Worgan).     Mixed   Voices.  .Metropolitan  Quartet 
Day  of  Resurrection — Easter  Hymn  (Psalter). 

Mixed  Voices   :  Metropolitan  Quartet 

80241  Le  Cygne  (The  Swan)   (Saint-Saens).  Violon- 
cello Herman  Sandby 

Pastel-Menuet    (Paradis).      Piano,    Violin  and 

Violoncello  The  Tollefsen  Trio 

80277  Open  the  Gates  of  the  Temple  (Knapp).  Tenor 

Hardy  Williamson 
Recitative  and  Chorus — Messiah  (a)  There  Were 
Shepherds;  (b)  Glory  to  God — Chorus  (Han- 
del).   Soprano. ..  .Anita  Rio  and  Oratorio  Chorus 

80290  Ave  Maria  (Bach-Gounod).     Soprano,  with  Vio- 

lin Obbligato   

Charlotte  Kirwan  and  Isidore  Moskowitz 
With  Verdure  Clad— The  Creation  (Haydn).  So- 
prano  Marie  Sundelius 

80291  Recitative  and  Air — He  Shall  Feed  His  Flock — 

Messiah  (Handel).    Contralto  Christine  Miller 

Soft   Southern   Breeze    (Barnby).  Tenor  

Reed  Miller 

80292  Gloria — Twelfth  Mass  (Mozart).    Mixed  Voices, 

in  Latin  Gregorian  Chorus 

Hallelujah  Chorus — Messiah  (Handel).  Mixed 
Voices   Oratorio  Chorus 

80293  Mother  Machree    (Olcott-Ball).  Tenor  

Walter  Van  Brunt 

My  Wild  Irish  Rose  (Olcott).  Tenor  

Walter  Van  Brunt 

80294  Pretty  Edelweiss — Alone  at  Last  (Lehar)  

Armand  Vecsey  and  His  Hungarian  Orchestra 
Serenade — Les  Millions  D'Arlequin   (Drigo)  .... 

Armand  Vecsey  and  His  Hungarian  Orchestra 

80295  Nightingale  Song   (You  Remember  Love)  (Zel- 

ler).     Contralto  Helen  Clark  and  Chorus 

Sleep  and   the  Roses   (Tate).  Tenor  

Charles  Harrison 

80296  Chanson  Provencale  (Dell*  Acqua).    Soprano,  in 

French   Yvonne  de  Treville 

Recitatif  et  Cavatine — Sous  les  pieds  d'une 
femme  (She  Alone  Charmeth  My  Sadness) — 
La  Reine  de  Saba  (Gounod).    Bass,  in  French 

T.  Foster  Why 

80297  Answer   (Robyn).     Baritone  Thomas  Chalmers 

Songs  We  Used  to  Sing  in  Dixie  Land  (Caro 

Roma).  Contralto.  .Merle  Alcock  and  Male  Chorus 

80289  Absent   (Metcalf).     Tenor  Hardy  Williamson 

Song  of  the  Vikings  (Faning).    Male  Voices.. 

The  Orpheus  Male  Chorus 
80300  I  Will  Sing  of  My  Redeemer  (McGranahan). 

Mixed   Voices  Metropolitan  Quartet 

1  Love  to  Tell  the  Story  (Fischer).  Mixed 
Voices   Metropolitan  Quartet 


80301  I  Love  a  Piano — Stop!  Look!  Listen!  (Berlin). 

Tenor  Walter  Van  Brunt  and  Chorus 

That  Hula  Hula— Stop!  Look!  Listen!  (Berlin). 
Contralto  Helen  Clark  and  Chorus 

80302  Back  Home  in  Tennessee  (Donaldson)  

Armand  Vecsey  and  His  Hungarian  Orchestra 

Hello,  Frisco!   (Hirsch)   *.  

Armand  Vecsey  and  His  Hungarian  Orchestra 
82055  O  Holy  Night — Christmas  Song  (Adam).  Bari- 
tone Thomas  Chalmers  and  Chorus 

Palms    (Faure).     Baritone  Thomas  Chalmers 

82085  O  Rest  in  the  Lord — Elijah  (Mendelssohn).  Con- 
tralto  Christine  Miller 

My  Ain  Countrie   (Hanna).  Contralto  

Christine  Miller 
82090  Explanatory  Talk  for  O  Beau  Pays — Huguenots 

(Meyerbeer)     

O    Beau    Pays — -Huguenots    (Meyerbeer).  So- 
prano,  in   French  Alice  Verlet 

83033  Explanatory  Talk  for  O  Paradies  (Oh  Paradise) 
— Afrikanerin  (Meyerbeer) 


O  Paradies  (Oh  Paradise) — Afrikanerin  (Meyer- 
beer).    Tenor,  in  German  Jacques  Urlus 

83036  Explanatory  Talk  for  Berceuse — Jocelyn  (God- 

ard)     

Berceuse — Jocelyn  (Godard).  Contralto,  in 
French   ,  Marie  Delna 

83041  Agnus  Dei  (Bizet).     Soprano,  in  Latin  

Marie  Rappold 

Hosanna! — Easter  Song  (Granier).  Bass  

Arthur  Middleton 

83042  I    Know   That   My    Redeemer  Liveth- — Messiah 

(Handel).     Soprano  Julia  Heinrich 

Recitative  and  Air — The  Trumpet  Shall  Sound 
— Messiah    (Handel).     Bass,    with  Trumpet 

Obbligato   Arthur  Middleton 

82535  Explanatory   Talk   for   Pro    Peccatis    (For  His 

People) — Stabat  Mater  (Rossini)    

Pro   Peccatis    (For  His  People) — Stabat  Mater 
(Rossini).     Bass,  in  Latin. ...  .Arthur  Middleton 
82541  Explanatory   Talk  for  Ai  nostri   monti  (Home 

to  Our  Mountains) — II  Trovatore  (Verdi)  

Ai  nostri  monti  (Home  to  Our  Mountains) — II 
Trovatore  (Verdi).  Soprano  and  Tenor,  in 
Italian  Julia   Heinrich   and   Guido  Ciccolini 

82543  Just  For  To-day   (Abbott).  Contralto  

Christine  Miller 
Whispering   Hope    (Hawthorne).     Soprano  and 
Contralto  . ...  Marie  Rappold  and  Christine  Miller 

82544  Die  Lorelei   (Liszt).     Contralto,  in  German... 

Christine  Miller 
Nur,  wer  die  Sehnsucht  Kennt  (One  Who  Has 
Yearn'd  Alone)   (Tschaikowsky).    Soprano,  in 
German   Julia  Heinrich 


EDISON  BLUE  AMBEROL  RECORDS 

CONCERT  LIST 
No.  Size 
2S232  Hallelujah    Chorus— Messiah    (G.    F.  Handel). 

Mixed   Voices,   orch.   accomp  Oratorio  Chorus 

2S230  I   Know  That   My   Redeemer   Liveth — Messiah 
(G.  F.  Handel).     Soprano,  orch.  accomp.... 

Julia  Heinrich 

28228  Mad'Ie,  Ruck,  Ruck,  Ruck  (Schwabisches  Volks- 
lied).     Tenor,   in    German,    orch.  accomp  

Karl  Jorn 

28229  Nymphes  et  Sylvains   (H.  Bemberg).  Soprano, 

in  French,  orch.  accomp  Alice  Verlet 

28231  Recitative  and  Air — The  Trumpet  Shall  Sound 
— Messiah   (G.   F.   Handel).     Bass  solo  with 

Trumpet  Obbligato,  orch.  accomp  

Arthur  Middleton 

REGULAR  LIST 
Hits  of  To-day 

2855  That-  Hula   Hula— Stop!   Look!   Listen!  (Irving 

Berlin).     Contralto,  orch.  accomp  

Helen  Clark  and  Chorus 
2868  When  the  Right  Girl  Comes  Along — Around  the 
Map    (Herman   Finck).     Tenor,  orch.  accomp. 

Billy  Murray  and  Chorus 
2859  You'll  Always  Be  the  Same  Sweet  Girl  (Harry 

Von  Tilzer).     Tenor,  orch.  accomp  

Manuel  Romain 

Songs  and  Ballads 
2854  Answer    (Alfred    G.    Robyn).     Baritone,  orch. 

accomp  Thomas  Chalmers 

2857  Go  to  Sleep  My  Little  Pickaninny   (Le  Barge- 

Heltman).     Soprano,  orch.  accomp.   

Gladys  Rice  and  Chorus 

2864  My  Mother's  Rosary  (George  W.  Meyer).  Tenor, 

orch.  accomp  Walter  Van  Brunt 

Bands  and  Orchestras 

2866  Around  the  Map — Fox  Trot,  for  Dancing  

Taudas'  Society  Orchestra 

2850  Girl    Who    Smiles— Waltz   "(Briquet-Philipp),  for 

Dancing  Jaudus  Society  Orchestra 

2858  Merry   Whirl — One-Step    (Julius   Lenzberg).  for 

Dancing  Vess  L.  Ossman's  Banjo  Orchestra 

2851  Molly  Dear,  It's  You  I'm  After  Medley — One- 

Step,  for  Dancing  National  Promenade  Band 

2848  Praise   Ye— Attila    (G.    Verdi).     Cornet,  Trom- 
bone and  Euphonium  Sodero's  Band 

2865  Underneath   the   Stars — Fox   Trot,   for  Dancing 

Taudas'  Society  Orchestra 

2856  Valse   Pathetique    (D.  Onivas)  

Armand  Vecsey  and  His  Hungarian  Orchestra 
Old  Favorites 

2852  In    the   Gloaming    (Annie   Fortescue  Harrison). 

Tenor,  orch.  accomp  

Emory  B.  Randolph  and  Chorus 

2861  Iolanthe  Airs — No.   2  (Gilbert-Sullivan)  

New  York  Light  Opera  Co. 

2867  Juanita    (Old    Spanish    Melody).     Soprano  and 

Baritone,  orch  accomp  

Gladys  Rice  and  Frederick  Wheeler 


2853  Massa's  in  de  Cold,  Cold  Ground — Transcription 

(Foster-Bacon).     Banjo,  unaccompanied  

Fred  J.  Bacon 
2849  Wait  Till  the  Clouds  Roll  By  (H.  J.  Fulmer). 

Tenor,    orch.  accomp  

Walter  Van  Brunt  and  Chorus 
A  GREAT  OPERATIC  NUMBER 
2860  Recitatif    et    Cavatine,    "Sous    les    pieds  d'une 
femme" — La  Reine  de  Saba  (Charles  Gounod). 
Basso,  in  French,  orch.  accomp.  ...T.   Foster  Why 
AN  INSTRUMENTAL  SPECIALTY 

2863  Hungarian    Serenade    (G.  Sgallari)  

Alessios  Mandolin  Quartet 
2862  (a)    Honey,   I   Wants  Yer   Now    (Collin   Coe) ; 
(b)  Jerusalem    Morning.     Male   voices,  unac- 
companied  Criterion  Quartet 

TWO  SWEDISH  RECORDS 

9439  Bergslagstroll   (pa  bygdemal)    (G.  Froding),  Ko- 

misk  Deklamation,  in  Swedish  

Chas.  G.  Widden 

9440  Varan  Bal   (Irving  Berlin).     Baritone,  in  Swed- 

ish, orch.  accomp  Chas.  G.  Widden 

SPECIAL  EASTER  RECORDS 
2847  Let  the  Merry  Church  Bells  Ring! — Easter  Carol, 

Traditional,  Mixed  Voices,  orch.  accomp  

The  Carol  Singers 
2846  Ye  Happy  Bells  of  Easter  Day — Easter  Carol, 
Traditional,  Mixed  Voices,  orch.  accomp. 

The  Carol  Singers 


PATHE  FRERES  PHONOGRAPH  CO. 


No. 
30378 


30364 


30294 


30395 


30386 


30405 


30409 


30411 


30412 


30413 


30414 


40033 


30374 


30389 


30406 


I  Love  a  Piano,  from  "Stop,  Look  and  Listen" 

(Irving  Berlin),  Orch.  accomp  

M.  T.  O'Connell,  Tenor;  Frank  Banta,  Piano 

Out  of  a  City  of  Six  Million  People,  Why  Did 
You  Pick  on  Me?  (Chas.  McCarron  and  Nat 

Vincent).  Soprano  solo,  orch.  accomp  

Ada  Jones 

You'll  Always  Be  the  Same  Sweet  Girl  (Von 

Tilzer).    Tenor  solo,  orch.  accomp  

Henry  Burr 

Robin  Adair  (R.  Burns).    Duet,  orch.  accomp. 

Campbell  and  Burr 
Alagazam  (To  the  Music  of  the  Band)  (A.  B. 
Sterling  and  H.  Von  Tilzer).   Orch.  accomp. 
Arthur  Collins,  Baritone;  Van  Eps,  Banjo 
Below  the  Mason  Dixon  Line  (Dave  Reed). 

Orch.  accomp  

Arthur  Collins,  Baritone;  Van  Eps  Banjo 
Cedro — Comic  Italian   Dialect   Song  (Andrew 
Sterling   and    Harry    Von    Tilzer).  Orch. 

accomp  Rhoda  Bernard,  Comedienne 

Nat'an  (Nathan),  Comic  Hebrew  Dialect  Song 

(James  Kendis).     Orch.  accomp  

Rhoda  Bernard,  Comedienne 
Two  New  Coons  in  Town  (Darkey  Comedy). 

Billy  Golden  and  Jim  Marlowe 

By-By,  Ma'  Honey  (Darkey  Comedy)  

Billy  Golden  and  Jim  Marlowe 
So  Long  Letty,  from  "So  Long  Letty"  (Earl 

Carroll).    Orch.  accomp  

Grace  Nash,  Soprano;  M.  J.  O'Connell,  Tenor 
Rackety  Coo,   from  "Katinka"    (Otto  Hauer- 
bach    and    Rudolf    Friml).     Soprano  solo, 

orch.  accomp  Marie  Kaiser 

The  Ladder  of  Roses,  from  "Hip  Hip  Hooray" 
(R.  H.  Burnside  and  R.  Hubbell).  Orch. 

accomp  

Grace  Nash,  Soprano;  Henry  Burr,  Tenor 
Pretty  Edelweiss,  from  "Alone  at  Last"  (M. 
Woodward    and    Franz    Lehar).  Soprano 

solo,  orch.  accomp  Marie  Kaiser 

There's  a  Broken  Heart  for  Every  Light  on 
Broadway  (H.  Johnson  and  Fred  Fischer). 
Tenor  solo,  orch.  accomp.  .Alfred  Alexander 
Molly  Dear,  It's  You  I'm  After  (Henry  E. 

Peter).    Tenor  solor,  orch.  accomp  

M.  J.  O'Connell 
Good-Bye,  Good  Luck,  God  Bless  You  (J.  K. 
Brennan  and  E.  R.  Ball).    Tenor  solo,  orch. 

accomp  James  Reed 

What  a  _  Wonderful  Mother  You  d  Be  (Joe 
Goodwin  and  A.  Piantadosi).     Tenor  solo. 

orch.  accomp  James  Reed 

My  Old  Kentucky  Home  (Stephen  C.  Foster). 

Soprano  solo,  orch  accomp. Lillian  Heyward 
Auf  Wiedersehn,  from  "The  Blue  Paradise" 

(Sigmund  Romberg).    Orch.  accomp  

Grace  Nash  Soprano;  Henry  Burr,  Tenor 
I   Hear   You   Calling   Me    (H.    Harford  and 
Chas.  Marshall).    Tenor  solo,  orch.  accomp. 

Harry  McClaskey 
She's  the  Daughter  of  Mother  Machree  (J.  T. 
Nenarb   and   Ernest   Ball).     Baritone  solo, 

orch.   accomp  Andrea  Sarto 

America  (My  Country  'Tis  of  Thee)  (Sam.  F. 

Smith).  Orch.  accomp. ...  Peerless  Quartet 
Massa's  in  De  Cold,  Cold  Ground  (Stephen  C. 

Foster).     Orch.  accomp. ..  .Peerless  Quartet 
A  Little  Love,  a  Little  Kiss  (Sileau)  (Waltz) 
Imperial  Symphony  Orchestra 
Kangaroo  Hop  (Melville  Morris)  (Fox  Trot). 

Van  Eps-Banta  Dance  Orchestra 

Valcartier  (E.  J.  Pearsall)  _  (March)  

Pathe  Concert  Orchestra 

On  the  Road  to  Zag  a  Zig  (Finck)  

Imperial  Symphony  Orchestra 
Sybil  Waltz,  from  "Sybil"  (Victor  Jacobi) . . 

Pathe  Dance  Orchestra 
The  Land  of  Roses  (Herman  Finck)  (Waltz) . 

Imperial  Symphony  Orchestra 
(Continued   on   page  82.) 


Size. 
i'A 


READY  REFERENCE  0F  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proportion"  on  the 
Regina  Hexaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  Marbrldge  Bldg.,  34th  St.  and  Broadway,  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginaphones; 
Coin-operated    Mandolin    Orchestrions;  Vacuum 
Cleaners  and  other  specialties.  


NEEDLES 

WE  MANUFACTURE 

Diamond  needles  for  Edison 
Sapphire  needles  for  Edison 
Sapphire  needles  for  Pathe 

in  stock  ready  for  delivery 
MERMOD  &  CO.,  505  5th  Ave.,  N.  Y. 


Keep  Your  Record  StocH  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  SO^page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


82 


THE    TALKING    MACHINE  WORLD 


Leading  Jobbers  of  Talking  Machines  in  America 


SERVICE  FIRST 

EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 

Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


I 


Victor  Exclusively 

EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman  ,Jjpay&  Go. 

San  Francisco.  Los  Angeles,  Portland,  Seattle,  Spokane 

PACIFIC  COAST  DISTRIBUTORS 
Victrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Holton  Band  Instruments 


DES  MOINES, 
IOWA 


Victor 
Distributors 

All  orders  shipped 
the  same  day  received 


SERVICE  TO  ALL  POINTS 


90 

17  NORTH  WABASH 


CHICAGO 


The  Chicago 
Edison  Jobber 

The  perfection  of  musical 
Instruments  — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  advertising 
for  the  dealer — Our  plan. 

The  PHONOGRAPH  CO. 

229  So.  Wabash  Ave.,  CHICAGO 


W.J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR  &  EDISON 

Distributors 

Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 

RICHMOND,  VA. 


o  l  i;v  ER 

D  IT  SON 
COMPANY 

BOSTON 


Largest  VICTOR  Talking 
Machine  Distributors  East  of 
Chicago.  i 

Creators  of  *  The  Fastest  Victor 
Service."  Let  ns  tell  yoo  more 
about  our  service. 


1856 


1916 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  AND  CHICAGO 

Two  points  of  supply ;  order  from  the  nearer. 


E5?  Manhattan  ^Ne^YoM 

mil    Distributors  of 
pll  Edison 

Diamond  Disc 
Phonographs 


<IERSEY>fe 


The    greatest  musical 
instrument  ever  pro- 
duced.  As  a  business 
builder  it  is  likewise 
superior. 

Ask  us  for 
particulars  ^ 

Hi 


mm 


GATELY-HAIRE  CO,  Inc. 

//  it's  Victor,  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


The  PERRY  B.  WHITSIT  CO. 

Distributors  of 

Victrolas  and  Victor  Records 

COLUMBUS,  OHIO 


EVERY  JOBBER  IN  THIS  COUNTRV  SHOULD  BE  REPRESENTED  IN  THIS  DEPARTMENT.    THE  COST  IS  SLIGHT  AND  THE  ADVANTAGE  IS  GREAT.    BE  SURE 

AND  HAVE  YOUR  CARD  IN  THIS  DEPARTMENT  OF  THE  TALKING  MACHINE  WORLD. 

RECORD  BULLETINS  FOR  MAY  TO  HANDLE  VICTOR  LINE  ONLY  lin(luish  the  line  and  devote  its  entire  attention 

(Continued  from  page  81.)    t0  the  Vlctrolas-    The  company  has  a  large  re- 

  Schmelzer  Arms  Co.  Sells  Its  Edison  Line  and  tail  business  also.    The  change  will  provide  more 

30407  Home  Sweet  Home  and  Annie  Laurie  (Henry  Will  Devote  Its  Entire  Attention  to  the  Vic-  room  in  the  retail  and  the  jobbing  departments 

C.  Bishop  and  Lady  Scott) ..... :  .   tor  Acting  as  Retailer  and  Jobber  of  the   companv   for   the   Victor   machines  and 

Louise  and  Ferera  Hawaiian  1  roupe  ll'A 

M-O-T-H-E-R    "The  Word  That  Means  the    records.    A.  A.  Trostler,  manager  of  the  talking 

World  to  Me"  (H.  Joh  nson  and  Ted  Morse)  r,-         j  .               i         u   jt  ■    u  r 

„1P     .       Louise  and .Ferera  Hawaiian  Troupe  ll'A        Kansas   City,   Mo.,   April   3.-The   Schmelzer  machine   department,   has  had   charge  thereof 

30410  Ragging  the  Scale  (E.  Claypoole)  (Fox  Trot)  ?  Slnce    its    estab hshment.      The    February  Victor 

Pathe  Dance  Orchestra  11/     Arms  Co.  has  sold  its  Edison  cylinder  machine  .                                         ,  , 

Sir  Roger  de   Coverley,   Old   Country   Dance                      ,             j  ,  ■           ,             ttj-         cu          r  v  business   of   the   company   was   the   largest  Febru- 

(Arr  S  V  Balfour)  and  record  business  to  the  Edison  Shop  of  Kan-  . 

Imperial'  Symphony '  Orchestra  11/       sac   Pitv    including  the  stork  and   o-ond  will      The  ary  volume  the  firm  ever  enjoyed. 

30397.  Estelle  Waltz    (William   H.   Penn)    (Concert  SaS  tlty'  lncluaing  tne  st0CK  ana  gOOd-wlll.     1  tie   

Waltz)   Pathe  Concert  Orchestra  11/      Schmelzer  Co.  will  prosecute,  even  more  actively 

HiWedd?ngH0°ofayjaScek,e *£T  W^L^tlt  than  in  the  past,  its  business  a,  jobber  of  Victor  RUSHING  WORK  ON  VICTOR  BUILDING 

S^ben)''Th.e.L!ddprath0I  KteSa  11/,     ^oods •  h  was  one  of  the  first  of  the  biS  distrib-  Camden,  N.  J.,  April  lO.-Contractors  are  work- 
30415  A  Perfect  Day  <Car»%J^sDBond)o(Waltz)  liters  of  these  goods,  and  has  built  a  tremendous  ing  eyery  day>  including  Sundays,  on  the  construe- 
Underneath  the  Stars  (Herbert  Spencer)  (Fox  business.    It  started  with  the  Victor  some  fifteen  tjon  of  the  new  building  for  the  victor  Talking 

30404  Gunga  Din  •(KiPiing)V.  „. .. .  .^.Y.^T.  "H     ^ars  aSa     The   Edison  Iine  was   added  about  Machine  Co.  at  Point  and  Pearl  streets.  Concrete 

Harry  E.  Humphrey,  Elocutionist  11/      eleven  years  ago  and  the  company  did  extremely  „„i,,„„-  „ra  „„,„  ua:„„  ^....-u^a  t„ 

An  Old  Sweetheart  of  Mine  (Tames  Whit-  „     \      ,                    .      .       ,                 .  ,  columns  are  now  being  rushed  to  completion,  and 

comb  Riley)  ....              ....         .....  well.     In   the   present    situation,    however,    with  the  structure  has  already  reached  the  fourth  floor. 

30326  The  Story  o^uSeRed                   Part"?!  "*     the.  Edison  Shop  available  to  handle  the  cylinder   

tu   c.       tr-..,  t,  ,Af-i?ld  lry  ^Uiy  Pol'7  liy'     machines  and  records  in  connection  with  its  disc  The  Cable-Shelby-Burton  Piano  Co.,  of  Birm- 

The  Story  of  Little  Red  Riding  Hood,  Part  II.  ,      .                   e         .         ~               •     ,•     j    .  •     ,          ...                  .  . 

As  told  by  Aunt  Polly  11/     business,  the  Schmelzer  Co.  was  inclined  to  re-  ingham,  Ala.,  has  secured  the  Victor  agency. 


THE  INSTRUMENT  OF  QUALITY 


CLEAR  AS  A  BELL 


Announcing  the  Waiting  List 


/^RDERS  pouring  in  from  all  parts  of 
the  country  are  taxing  our  capacity 
for  production  to  the  uttermost. 

CO  wonderful  has  been  the  public's 
^  appreciation  of  the  merits  of  Sonora, 
tha  the  sales  have  gone  far  beyond  the 
amounts  anticipated  by  the  Sonora  Cor- 
poration, and  even  with  a  manufacturing 
capacity  very  many  times  greater  than 
that  of  last  year,  the  supply  is  being  forced 
to  the  utmost  to  keep  pace  with  the  tre- 
mendous demand. 

WE  suggest,  however,  that  if  you  are 
interested,  and  are  in  a  position  to 
do  justice  to  the  selling  of  an  instrument 
with  the  wonderful  reputation  which 
Sonora  has — we  suggest  that  you  write  us, 
and  we  shall  be  pleased  to  go  into  the 
matter  with  you. 

WE  might  mention  here  that  a  Sonora 
agency  is  valuable.  We  must  have 
the  very  ablest  of  representatives,  and  we 


carefully  choose  the  best  one  from  about 
every  ten  who  apply. 

IF  we  can  reach  an  understanding  which 
is  mutually  satisfactory,  we  shall  be 

pleased  to  put  

your  name  on 
the  waiting  list, 
and  as  soon  as 
our  increased 
production 
makes  it  pos- 
sible, we  shall 
make  ship- 
ments. 


neces- 
for  is- 
a  n  an- 


THE 
sity 
suing 
nouncement 
such  as  this 
speaks  elo- 
quently  of  the 
popularity  and 
excellence  of 
the  Sonora. 


THE  GRAND 


Nine  unrivalled  models 

$35   $50    $75   $100    $135    $150    $225    $300  $1000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 

Representatives  throughout  the  country 


THE    TALKING    MACHINE  WORLD 


PROBATIONARY  ZONES 
FOR  DEALERS 


HThe  dealer  policy  of 
*  Thomas  A.  Edison, 
Inc.,  in  connection  with  the 
New  DIAMOND  DISC 
PHONOGRAPH,  is  to  al- 
low dealers  ample  territory 
in  which  to  do  a  profitable 
business.  To  be  an 
EDISON  dealer  is  to  enjoy 
a  franchise  of  real  value. 
If  your  city  is  one  not  yet 
"closed"  by  us,  it  might  be 
worth  your  while  to  write 
us  or  the  jobber  in  the  list 
below  nearest  you. 

Thomas  A.  Edison,  Inc. 

279  Lakeside  Avenue 

ORANGE,  NEW  JERSEY 


CHIPPENDALE 
Official 
Laboratory 
Model 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS: 


CALIFORNIA 
Los    Angeles  —  Southern  California 

Music  Co. 
San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 

IOWA 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 


LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

MAINE 

Bangor — Chandler  &  Co. 

NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of 

Manhattan, 
Syracuse — Frank  E.  Bolway  &  Son. 

OHIO 

Cincinnati— The  Phonograph  Co. 
Cleveland — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn   Phonograph  Co. 
Williamsport — W.  A.  Myers. 


TEXAS 

Dallas  —  Texas-Oklahoma  Phonograph 
Co. 

El  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.  of  Detroit. 

MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 
Kansas  City — The  Phonograph  Co.  of 

Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 


NEBRASKA 
Omaha — Shultz  Bros. 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The    Phonograph    Co.  of 
Milwaukee. 

CANADA 

Montreal — R.  S.  Williams  &  Sons  Co., 
Ltd. 

St.  John— W.  H.  Thorne  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg— R.  S.  Williams  &  Sons  Co., 
Ltd. 

Calgary — R.   S.  Williams  &  Sons  Co., 
Ltd. 


VOL.  XII.   No.  5. 


SfivGLE  COPIES.'' 20  CENTS 
PER    YEAR,    ONE  DOLLAR 


I 


matters  JD 
sellers  of 
talking^ 
machines 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  May  15,  1916 


Victrola  W  XVI,  $200 

Mahogany  or    %i  oak 


The  instrument  by  which  the  value  of 
all  musical  instruments  is  measured 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y.,  under  the  act  of  Congress  of  March  2,  1879. 


Prosperity,  1916, 


and  the 


THE  INSTRUMENT  OF  QUALITY 


1,  CLEAR  AS  A  BELL  ^ 

"Supreme" 
$1000 

Realizing  the  Dreamed-of  Possibilities 


rHIS  new  model  makes  the  phonograph  the  peer  of  the  finest 
musical  instruments — the  violin,  the  piano,  and  the.  human  voice. 
Whether  the  volume  of  sound  (•which  can-  be  regulated  as 
desired)  be  large  or  small,  the  tone  is  always  magnificent — resonant, 
rounded,  with  the  wonderful  depth  of  expression  which  hitherto 
it  has  been  almost  impossible  to  obtain. 

The  "Supreme"  is  the  leader  of  the  Sonoras,  but  each  model 
is  unrivalled  in  its  respective  price  class. 

To  be  convinced,  hear  the  Sonora. 

.)'.•(.  <in  wrtuallti  Invited  in  roll      itv  [portlM  «lueh  u  mutt  eomcmenl 

Nine  superb  models  are  ready,  $35  to  $1000 

Write  *t,r  the  new  ratokfl  Urtreibiny  the  "Supreme." 

SONORA  PHONOGRAPH  CORPORATION 

l)c><\o>tt.lra>iou  A'afoiu:  L,         .        '       ...    M         .\v  HrteHKQtf, 

Fifth  J-.  tnuc  k  OiirU  Stwi.       0t**?e  *"  Prrmdtni.     .  j7  HcniU  Strre 

New   York   C  i  l  y . 


rnmnt 

Supreme" 

$1,000 


HPHERE  are 

thousands  who  love 
music — who  can  afford 

to  buy  the  finest  musical  instru- 
ment the  world  affords.  These 
individuals  will  not  willingly 
permit  themselves  to  own  an 
instrument  which  is  surpassed 
by  that  of  a  neighbor.  They 
know  that  to  own  a  "Supreme" 
is  an  enviable  distinction. 

AND   there  is 
>  $1,000  worth  of 
value  in  the  "Supreme" 

and  the  money  has  not  gone 
into  an  ornate  gold-finish  or 
ultra-extravagance  of  construc- 
tion. The  many  features  unique 
in  this  model,  the  extraordi- 
nary inventions  that  make  it  a 
remarkable  advance  over  any 
phonograph  ever  made  before 
—these— with  the  finest  of  ma- 
terials and  workmanship,  make 
the  "Supreme"  at  $1,000  a  full 
value  product. 

'T'HE  "Supreme"  is  typical  of  all  the  Sonora  models.     Each  one 

leads  the  field  at  the  price  asked  for  it. 

'/THERE  are  several  men,  at  least,  in  your  vicinity  whom  you  know 

are  good  prospective  customers  for  a  magnificent  instrument  such  as  this. 


$35     $50  $75 


Nine  unrivalled  models : 

$100     $135  $150 


$225     $300  $1000 


SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 

Representatives  throughout  the  country 


The  Talking  Machine  World 


New  York,  May  15,  1916 


Vol.  12.    No.  5 


'TWILL  BE  A  GREAT  CONVENTION 

Elaborate  Plans  of  Arrangement  Committee  of 
National  Association  of  Talking  Machine 
Jobbers  for  Atlantic  City  Meeting  Now  Rap- 
idly Approaching  Completion — Educational 
Features  of  Unusual  Interest  to  Trade  and 
Large  Attendance  is  Promised 


W  ith  the  annual  convention  of  the  National 
Association  of  Talking  Machine  Jobbers  less 
than  two  months  away  the  Committee  on  Ar- 
rangements is  hard  at  work  putting  the  final 
touches  on  a  program  that  even  at  this  early 
date  promises  to  surpass  anything  previously  en- 
Joyed  by  the  association  at  its  annual  meetings. 

The  Victor  Talking  Machine  Co.  is  actively 
interested  in  the  prominent  educational  features 
of  the  convention  and  has  arranged  to  send  the 
heads  of  the  important  departments  of  the  fac- 
tory to  Atlantic  City  to  address  and  confer  with 
the  jobbers.  The  expert  information  that  will 
be  thus  offered  to  the  members  of  the  associa- 
tion will  prove  invaluable  to  the  future  conduct 
of  their  respective  businesses. 

As  announced  before  the  dates  selected  for 
the  convention  are  July  10,  11  and  12,  and  the 
headquarters  will  be  at  the  beautiful  New  Hotel 
Traymore,  this  being  the  first  time  the  Atlan- 
tic City  meeting  has  been  held  at  that  hotel 
The  present  prospects  indicate  that  there  will 
be  a  record  attendance  of  jobbers  and  partic- 
ularly of  the  principals  of  the  different  promi- 
nent concerns  who  have  been  attracted  by  the 
program  outlined. 

Those  who  have  attended  previous  conven- 
tions of  the  talking  machine  jobbers  will  not 
have  to  be  advised  that  the  program  of  enter- 
tainment is  on  par  with  that  provided  for  the 
meeting.  There  will,  of  course,  be  the  usual 
elaborate  banquet  and  arrangements  have  been 
made  to  devote  many  daylight  and  evening 
hours  to  enjoyment  of  the  many  attractions 
offered  by  Atlantic  City,  where,  as  the  worthy 
J.  F.  Bowers  remarked:  "Midnight  is  simply 
the  shank  of  the  evening." 

PHONOGRAPH  FOR  STAGE  MANAGER 

Machine  With  Appropriate  Records  Used  to 
Prompt  Chorus  Girls  at  the  New  York  Hip- 
podrome— Saves  the  Manager's  Voice 

R.  H.  Burnside,  the  general  stage  manager  of 
the  Hippodrome,  has  hit  upon  a  device  whereby 
his  voice  is  always  present  on  the  stage  of 
the  big  playhouse  as  a  reminder  to  the  girls  of 
the  chorus  that  the  management  expects  them 
to  do  their  best  at  all  times.  He  uses  a  phono- 
graph for  this  purpose  which  he  has  had  placed 
in  the  prompt  entrance  facing  the  back  wall 
so  that  the  sound  can  be  heard  on  all  parts  of 
the  vast  stage  without  re-sounding  into  the 
audience.  Formerly  his  first  assistant  stage 
director,  stationed  in  the  entrance,  used  a  code 
of  signals  to  attract  the  attention  of  girls  out 
of  step,  out  of  line  or  out  of  tune.  Now  the 
gentle  voice  of  the  skilful  director  will  act  as 
a  reminder  if  any  of  the  army  of  three  hundred 
pretty  girls  allows  her  mind  to  roam  away  from 
the  footlights. 

It  appears  that  Mr.  Burnside  has  had  three 
records  made  to  suit  nearly  any  contingency 
that  might  arise.  Parts  of  the  "canned  counsel" 
say  "Remember  the  eyes  of  five  thousand  are 
on  you.  Smile!"  and  "Work  with  the  same 
precision  you  did  the  opening  night"  and  "The 
success  of  this  ballet  depends  upon  you;  you're 
as  valuable  to  us  as  any  principal." 

The  Diamond  Talking  Machine  Corp.,  of 
Rochester,  N.  Y.,  was  granted  a  certificate  of 
incorporation  by  the  Secretary  of  State  at  Al- 
bany, N.  Y.,  recently.  The  capitalization  of  the 
new  concern  is  $10,000,  the  incorporators  be- 
ing I.  Berger  and  S.  and  E.  Edelstein. 


THE  0UESTI0N  0FREC0RD  SERVICE 

A  Study  of  the  Record  Titles,  the  Work  of 
Various  Singers  and  Other  Details  Enables 
Dealer  to  Better  Meet  Demands  of  Customer 

"Our  system  here  is  to  play  over  every  new 
title  that  comes  in,"  said  a  Montreal  dealer  re- 
cently, in  discussing  some  business  ideas.  "Not 
only  do  we  try  to  get  a  definite  idea  of  the  music 
itself,  but  of  the  sentiment  of  the  selection,  the 
record  of  the  artist  and  a  knowledge  of  the  com- 
poser. We  also  endeavor  to  fix  in  our  minds 
the  names  of  similar  selections  or  recordings 
by  the  same  artist. 

"We  always  keep  a  memorandum  of  the  record 
numbers  that  a  customer  selects  and  our  ex- 
perience is  that  the  mere  act  of  tabulating  the 
number  on  a  card  index  fixes  in  the  memory  the 
particular  tastes  of  the  customer.  Any  one  can 
realize  the  advantage  it  is  to  know  the  musical 
temperament  or  preferences  of  a  customer. 

"Many  customers  request  us  to  help  them 
make  selections.  This  requires  an  intimate 
knowledge  of  the  record  stock  as  well  as  of 
customers,  and  we  know  of  regular  customers 
that  have  been  developed  from  mere  chance 
callers  by  reason  of  our  conscientiously  helping 
them  to  make  a  wise  choice. 

"We  do  not  believe  it  is  good  policy  to  en- 
deavor to  sell  a  customer  more  records  than 
he  or  she  request.  That  is  to  say,  as  a  general 
policy,  but  there  are  the  usual  exceptions.  One 
who  studies  his  customers  soon  learns  to  know 
the  man  that  will  resent  your  trying  to  sell  him 
more  than  he  wants  and  one  also  soon  learns  to 
know  the  man  who  will  resent  your  not  trying 
to  sell  him  more  than  he  asks  for. 


Price  Twenty  Cents 


"In  a  broad  way,  the  dealer  who  wishes  to 
build  up  a  successful  record  trade  must  be  pre- 
pared to  give  his  customers  more  than  records 
for  their  money.  He  must  give  them  service 
that  can  only  be  given  by  a  thorough  knowledge 
of  the  goods  and  of  the  customers." 


ANOTHER  COLUMBIA  FACTORY 

Purchase   Large   Plant   in   Bridgeport,  Conn., 
Which  Will  be  Devoted  to  Record  Making 

The  American  Graphophone  Co.  (Columbia 
Graphophone  Co.).  announced  last  week  the 
consummation  of  arrangements  whereby  the 
company  purchased  the  large  factory  building 
at  Bridgeport,  Conn.,  which  was  formerly  owned 
by  the  Birdsey-Somers  Co.  This  factory  is  a 
four-story  building  which  has  several  acres  of 
land  surrounding  it,  all  of  which  are  included 
in  the  transfer  to  the  American  Graphophone 
Co.  The  land  involved  in  this  important  deal 
has  a  frontage  of  550  feet  on  Grant  avenue,  323 
feet  on  Summerfield  avenue,  621  feet  on  Bar- 
num  avenue  and  625  feet  on  the  western  side. 
The  factory  building  is  ideally  located  and 
equipped  and  will  furnish  an  invaluable  link  in 
the  steadily  increasing  group  of  Columbia  fac- 
tory buildings. 

According  to  present  plans,  the  Columbia  Co. 
will  take  formal  possession  of  the  new  plant 
about  June  1,  and  it  is  likely  that  3,000  expert 
workmen  will  be  employed  in  the  factory.  This 
building  will  be  devoted  exclusively  to  record 
production  and  the  manufacturing  facilities'  at 
hand  will  enable  the  company  to  materially  in- 
crease its  record  production  and  thus  be  better 
able  to  meet  the  increasing  demands. 


WHY  THE  SALESMAN  SHOULD  BE  PROUD  OF  HIS  WORK 

The  Selling  of  Talking  Machines  Should  Be  a  Profession  and  the  Salesman  Who  So  Regards  It 

Is  Climbing  Upward  on  the  Ladder  of  Success 


No  talking  machine  salesman  can  hope  to  achieve 
fullest  possible  success  unless  he  is  imbued  with  a 
proper  sense  of  pride  in  his  calling.  Too  many  sales- 
men regard  their  work  merely  as  a  means  of  making 
a  living.  There  is  no  reason  why  the  selling  of 
talking  machines  should  not  be  regarded  as  distinctly 
a  profession  as  is  the  calling  of  the  doctor  or  the 
lawyer.  While  a  collegiate  education  is  not  an  abso- 
lute requisite  for  a  successful  salesman,  and  though 
the  calling  carries  with  it  no  degree  or  title,  still 
the  real  salesman  has  as  much  knowledge  of  his 
line^  gained  only  by  constant  study,  as  has  the  legal 
practitioner. 

There  is  a  very  marked  analogy  between  the 
salesman  and  the  lawyer.  The  salesman  must  plead 
the  case  for  his  particular  line,  he  must  convince 
the  jury  of  his  customers  that  his  goods  are  superior 
to  the  ones  carried  by  his  competitors. 

Both  the  salesman  and  the  lawyer  must  depend 
entirely  upon  their  mental  powers  to  do  their  work. 

Any  one  can  sell  newspapers,  and  it  requires  but 
little  mental  ability  to  measure  off  a  few  yards  of 
calico,  or  wrap  up  a  couple  of  collars,  but  everyone 
cannot  sell  talking  machines  and  records  correctly. 

The  real  salesman  believes,  and  justly  so,  that  he 
is  engaged  in  a  special  line  of  work,  that  he  follows 
a  distinct,  dignified,  and  useful  calling,  and  he  takes 
both  pride  and  pleasure  in  his  work  because  of  that 
belief. 

The  man  who  is  proud  because  he  follows  and  is 
capable  of  following  a  certain  line  of  endeavor,  and 
who  takes  pride  in  his  work,  and  in  doing  it  to  the 
best  of  his  ability,  will  automatically  become  more 
successful  than  the  man  who  feels  that  he  merely 
happens  to  be  doing  certain  work  because  he  had 
no  opportunity  to  engage  in  other  activities,  and 
who  believes  that  so  long  as  he  manages  to  keep 
his  name  on  the  payroll  he  is  accomplishing  all  that 
he  desires. 

The  salesman  who  is  proud  of  his  work  neces- 
sarily has  a  certain  amount  of  belief  in  his  ability. 
Pride,  rather  than  the  mere  lure  of  a  commission, 


will  often  force  a  salesman  to  tackle  an  apparently 
hopeless  prospect,  and  eventually  consummate  a  sale. 
The  salesman  who  is  proud  of  his  work  welcomes 
an  opportunity  to  go  after  a  prospect  that  some 
other  salesman  has  given  up  as  being  impossible  to 
sell,  and  every  time  a  sale  is  made  to  this  kind  of  a 
customer  the  pride  of  the  salesman  naturally  in- 
creases. 

Pride  is  one  of  the  most  valuable  assets  a  talking 
machine  salesman  can  have,  for  it  will  make  him  do 
things  as  a  matter  of  course  that  otherwise  would 
appear  to  be  unnecessary,  or  even  hard  to  do.  Pride 
will  make  a  salesman  keep  informed  as  to  the  latest 
developments  in  his  line,  so  that  his  customers  will 
find  him  able  to  answer  all  of  their  inquiries,  and 
answer  them  authoritatively  and  truthfully.  Pride 
will  keep  the  salesman  on  the  alert  to  discover 
hitherto  overlooked  prospects  and  to  devise  new  and 
original  methods  of  interesting  and  selling  cus- 
tomers. 

Pride  in  his  work,  and  in  his  line  of  instruments, 
will  give  the  salesman  an  amount  of  natural  enthusi- 
asm which  he  can  impart,  in  some  degree  at  least, 
to  his  customer,  thereby  adding  greatly  to  the  possi- 
bility of  closing  the  sale. 

The  work  of  the  salesman  brings  him  in  contact 
with  a  class  of  people  who  must  have  sufficient 
intelligence  and  breeding  to  value  and  appreciate 
the  charms  of  music.  The  salesman  who  feels  the 
proper  pride  in  the  dignity  and  usefulness  of  his 
calling  will  be  able  to  instil  similar  ideas  in  the 
minds  of  his  customers,  who  will  consequently  meet 
and  regard  him  as  being  on  a  level  of  equality  with 
themselves,  instead  of  merely  thinking  of  him  as  a 
clerk  whose  business  it  was  to  quote  terms  and  write 
out  order  slips. 

True  pride,  justifiable  pride,  has  enabled  many  a 
man  to  overcome  obstacles  which  would  otherwise 
have  proved  insurmountable.  The  talking  ma- 
chine salesman  who  is  proud  of  his  work  is  pos- 
sessed of  a  most  valuable  factor  in  the  accomplish- 
ment of  lasting  success. 


4 


THE    TALKING    MACHINE  WORLD 


ACTIVE  CAMPAIGN  FOR  BUSINESS  IN  OHIO  TERRITORY 

Jobbers  Representing  the  Leading  Companies  Developing  Business  with  Success — Edison 
Dealers  Gather  in  Cincinnati — 2,000  Persons  Attend  Tone  Test  Recital — Unprecedented 
Columbia  Demand — Vocalion  Trade  Shows  Increase — Victor  Dealers  Most  Optimistic 


Cincinnati,  O.,  May  3. — A  noted  gathering  of 
Edison  dealers  in  the  Cincinnati  territory  of  the 
Phonograph  Co.  took  place  Monday  and  Tues- 
day of  this  week,  the  two  days'  gathering  being 
a  succession  of  events  of  real  interest  to  mer- 
chants dealing  in  talking  machines. 

The  tone  test  recital  at  Emery  Auditorium 
was  a  remarkable  event.  There  were  more  than 
2,000  persons  in  the  hall  to  hear  Mme.  Marie 
Rappold,  assisted  by  Arthur  Walsh,  violinist. 
Quite  a  number  were  accommodated  on  the 
stage.  Those  who  went  with  a  critical  ear  came 
away  expressing  satisfaction  that  the  voice 
heard  Jrom  the  tone  chamber  was  the  same  as 
the  singer  who  stood  before  the  audience.  The 
program  for  the  evening's  entertainment  fol- 
lows: 

a.  Piangea   Cantando,    Otello  Verdi 

b.  Vissi  d'Arte,  Vissi  d'Amore,  Tosca  Puccini 

Madame    Rappold,    with    Laboratory  Re-creations 
of  her  voice. 

Ave  Maria  Schbert-Wilhelmj 

Mr.  Walsh,  with  the  Laboratory  Re-Creations  of 
a   Violin   Solo,   by   Mr.    Carl  Flesch. 

The   Two    Larks  Leschctizky 

Laboratory  Re-Creation  of  a  Piano  Solo,  by  Mr. 
Andre  Berioist. 

a.  O  Patria  Mia,  Aida  Verdi 

b.  Ritorna  vincitor,  Aida  ...Verdi 

Madame   Rappold,   with    Laboratory  Re-Creations 
of  her  voice. 

Paraphrase  on  Die  Loreley  Nesvadba 

Laboratory  Re-Creation  of  performance,  by  Concert 
Orchestra. 

Dich  Theure  Halle,  Tannhauser  Wagner 

Madame   Rappold,   with   Laboratory  Re-Creations 
of  her  voice. 

Meditation.  Thais   Massenet 

Mr.  Walsh,  with  the  Laboratory  Re-Creations  of 
a  Violin  Solo,  by  Mr.  Albert  Spalding 

A    Bedouin    Love    Song  Pinsuti 

Laboratory    Re-Creation   of  a   Baritone   Solo,  by 
Mr.  Arthur  Middleton. 

Ave  Maria   Bach-Gounod 

Whispering  Hope   Hawthorne 

Madame  Rappold,  with  Laboratory  Re-Creations  of 
her   voice.      Obligato    by    Mr.  Walsh. 

Immediately  after  the  concert  A.  O.  Peter- 
son, manager  of  the  local  branch,  marshalled 
his  guests  and  escorted  them  to  the  Sinton 
Hotel,  where  a  banquet  was  served;  Mme.  Rap- 
pold and  her  daughter  being  the  guests  of  honor. 
Wiri.  Maxwell,  second  vice-president  of  Thomas 
A.  Edison,  Inc.,  was  toastmaster  and  the  health 
of  Mme.  Rappold,  as  well  as  Mr.  Edison,  who 
was  hailed  as  the  "Greatest  American,"  was 
drunk.  Verdi  E.  Fuller  had  general  super- 
vision of  the  earlier  part  of  the  evening's  en- 
tertainment. 

Those  to  participate  in  the  banquet  as  well 
as  Tuesday's  meeting  included  the  leaders  in  the 
social  and  musical  life  of  this  city,  as  well  as 
many  persons  of  prominence  from  adjacent 
towns. 

Tuesday's     convention    brought    forth  the 


greatest  amount  of  interest.  The  dealers  came 
to  be  instructed  and  they  sat  as  pupils.  Some 
orators  at  asking  questions  were  developed. 
The  session  was  remarkable  for  the  amount  of 
close  attention  given  the  leaders  by  the  mer- 
chants. 

Most  of  the  retailers  claim  April  was  not  as 
brisk  as  anticipated.  There  was  somewhat  of 
a  falling  off  in  business  all  along  the  line.  The 
merchants  made  the  usual  efforts  to  catch  orders 
and  therefore  are  unable  to  account  for  the  lack 
of  business  during  the  month  just  closed. 

R.  J.  Whelen  local  manager  of  the  Columbia 
Graphophone  Co.  reports  that  he  already  has 
enough  orders  to  exhaust  the  supply  for  the 
next  two  or  three  months  and  orders  are  con- 
stantly coining  in.  He  further  states:  "All  the 
large  machines,  for  which  the  demand  is  in- 
creasing every  day,  are  coming  through  prompt- 
ly, and  while  there  is  still  a  shortage  of  the 
smaller  machines,  the  factory  has  assured  us 
that  things  will  be  normal  by  June  1.  We  have 
some  twenty  odd  dealers  in  Cincinnati  and  all 
report  good  business,  which  is  surely  evidenced 
by  the  orders  they  are  placing  for  immediate 
delivery. 

"We  have  been  holding  our  traveling  men  in 
for  the  past  few  months  but  they  are  now  start- 
ing out  again  and  report  good  business  all  along 
the  line.  Outlook  for  a  remarkable  year's  busi- 
ness is  more  than  favorable  and  the  factory  is 
preparing  to  handle  the  increased  business  which 
is  anticipated." 

W.  C.  Kobin,  special  Dictaphone  representa- 
tive, spent  about  two  weeks  in  Cincinnati  at 
the  local  headquarters  at  the  Columbia  Grapho- 
phone Co.  on  West  Fourth  street,  and  with  the 
assistance  of  the  local  men  closed  up  the  month 
with  a  boom. 

Several  of  the  Columbia  artists  were  soloists 
at  the  May  festival  and  considerable  interest 
was  manifested  in  their  records  on  sale  at  all 
Columbia  dealers.  The  local  Columbia  store  re- 
ports a  splendid  sale  of  these  records. 

Hy.  Byars,  manager  of  the  Vocalion  depart- 
ment of  the  Aeolian  Co.,  reports  a  nice  increase 
in  April  business  over  the  same  month  of  last 
year.  There  is  a  considerable  increase  in  the 
demand  for  higher-priced  instruments.  Indi- 
cations point  to  a  big  May  throughout  the  talk- 
ing machine  trade.  Mr.  Byars  observes  that  in 
view  of  the  number  of  new  talking  machines 
coming  on  the  market,  it  is  going  to  be  simply 


a  case  of  the  survival  of  the  fittest.  Needless 
to  say  Mr.  Byars  contends  that  the  Vocalion  is 
not  going  to  suffer  in  the  test. 

Manager  Joseph  Dittrich,  of  the  talking  ma- 
chine department  of  the  Rudolph  Wurlitzer 
Co.,  enthusiastic  as  ever  over  the  Victor,  this 
morning  made  the  following  comment  on  the 
trade  situation: 

"We  know  of  no  better  way  to  illustrate  the 
splendid  conditions  existing  in  the  talking  ma- 
chine business  to-day,  than  to  quote  the  words 
of  a  dealer  who  has  just  left  this  office.  This 
dealer  was  left  practically  penniless  by  the 
great  flood  of  two  years  ago,  and  has  since 
overcome  all  the  great  obstacles  that  stood  be- 
tween him  and  success.  In  speaking  about  his 
requirements  in  the  way  of  Victrola  stock,  he 
said:  'I  would  no  more  hesitate  in  placing  an 
order  for  a  full  carload  of  Victrolas,  or  for  two 
carloads,  as  far  as  that  is  concerned,  than  I 
would  have  hesitated  two  years  ago  in  placing 
an  order  for  six  machines.' 

"This  Victor  dealer  is  located  in  a  town  of 
13.000  inhabitants  and  handles  Victors  exclu- 
sively. He  has  one  very  strong  competitor  in 
the  Victor  line,  and  competitors  who  handle 
grade  machines  of  various  makes.  His  remarks 
therefore  can  be  accepted  as  representing  the 
sentiments  of  the  average  dealer  under  average 
conditions  and  further  comment  is  entirely  un- 
necessary. 

"The  success  of  the  average  Victor  dealer 
should  be  traced  not  only  to  the  splendid  prod- 
ucts of  the  Victor  factory  and  its  marvelous  and 
consistent  policy,  but  also  to  the  earnest  co- 
operation that  the  jobber  really  extends,  and 
to  that  splendid  medium  of  information,  The 
Talking  Machine  World,  which  is  carefully 
read  and  treasured  by  every  live  up-to-date 
dealer." 

The  Knabe  Crystola,  so  far  as  the  territory 
about  the  immediate  Middle  West  is  concerned, 
will,  hereafter,  be  handled  from  the  Carew  of- 
fice building,  by  Manager  W.  O.  Black,  as  dis- 
tributor, aided  by  E.  R.  Mitchell,  formerly  re- 
tail manager  of  the  Wurlitzer  branch  at  Spring- 
field, O.  A  complete  line  of  Knabe-Crystolas 
are  handled  at  the  new  central  office,  which 
overlooks  Fountain  Square. 


WEDDING  BELLS  IN  ASTORIA 

Albert  I.  Ross,  talking  machine  and  piano 
dealer  of  212  Main  street,  Astoria,  L.  I.,  N.  Y., 
has  announced  the  recent  marriage  of  his  daugh- 
ter, Miss  Ethel  E.,  to  Reuben  W.  Perkal,  a 
prominent  builder  of  Bay  Shore,  L.  I.  Mrs. 
Perkal  was  long  associated  with  her  father  in 
his  business  as  head  of  the  sales  staff  and  was 
recognized  as  a  competent  business  woman. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE    WORLD  5 


Victrola  IV,  $15 

Oak 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  VIII,  $40 

Oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 
Mahogany  or  oak 


Victor  supremacy 

The  supremacy  of  the  Victrola  is  as  evident  in  the 
prosperity  of  Victor  dealers  as  in  the  great  musical 
accomplishments  of  the  instrument  itself. 

Victrola  supremacy  means  dealer  success. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely   played  on   machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,   Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,   Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,   Ala.. .  Talking  Machine  Co. 
Boston,    Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,   Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Bros. 

Chicago,   III  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,   Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 

Des  Moines,  la  Mickel  Bros.  Co. 

Detroit,   Mich  Grinnell  Bros. 

Elmira,  N.  Y  Elmira  Arms  Co. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,    Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind.. .  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla. ..  Florida  Talking  Machine  Co. 


Victor  Distributors 


Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,  Nebr  Ross  P.  Curtice  Co. 

Little  Rock,  Ark..  .  .  O.  K.  Houck  Piano  Co. 
Los  Angeles,   Cal. ..  Sherman,  Clay  &  Co. 

Memphis,   Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Badger  Talking  Machine  Co. 

Minneapolis,  Minn..  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,    Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,    Tenn  O.  K.  Houck  Piano  Co. 

Newark,   N.   J  Price  Talking  Machine  Co. 

New  Haven,  Conn.. .  Henry  Horton. 
New  Orleans,  La.. ..  Philip  Werlein,  Ltd. 


New  York,  N.  Y.. . 


Omaha,  Nebr. 


Peoria,  III  

Philadelphia,  Pa.. 


Pittsburgh,  Pa. 


Portland,  Me.. . . 
Portland,  Ore.. .  . 
Providence,  R.  I. 
Richmond,    Va. .. 


Rochester,  N.  Y.. . . 

Salt  Lake  City,  U. . 

San  Antonio,  Tex.. 
San  Francisco,  Cal. 

Seattle,  Wash  

Sioux  Falls,  S.  D..  . 

Spokane,  Wash  

St.  Louis,  Mo  

St.  Paul,  Minn  

Syracuse,  N.  Y  

Toledo,  O  

Washington,  D.  C. 


Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Putnam-Page  Co.,  Inc. 

Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 
The  Talking  Machine  Co. 
H.  A.  Weymann  &  Son,  Inc. 
C.  C.  Mellor  Co.,  Ltd. 
Standard  Talking  Machine  Co. 
W.  F.  Frederick  Piano  Co. 
Cressey  &  Allen,  Inc. 
Sherman.  Clay  &  Co. 
J.  Samuels  &  Bro.,  Inc. 
The  Corley  Co.,  Inc. 
W.  D.  Moses  &  Co. 
E.  J.  Chapman. 
The  Talking  Machine  Co. 
Consolidated  Music  Co. 
The  John  Elliott  Clark  Co. 
Thos.  Goggan  &  Bros. 
Sherman,  Clay  &  Co. 
Sherman,  Clay  &  Co. 
Talking  Machine  Exchange. 
Sherman,  Clay  &  Co. 
Koerber-Brenner  Music  Co. 
W.  J.  Dyer  &  Bro. 
W.  D.  Andrews  Co. 
The  Whitney  &  Currier. 
Robt.  C.  Rogers  Co. 
E.  F.  Droop  &  Sons  Co. 


6 


THE    TALKING    MACHINE  WORLD 


THE    PULLING    TEST — THE    STRENGTH    IS  THERE 


THE   STRONGEST   ALBUM    MADE   AT  ANYWHERE    NEAR    ITS   LOW  PRICE 


The  Well=Known  "National" 
Record  Albums 
Are  Always  the  Leaders 


The  only  Safe  and  Conveni= 
ent  Way  to 
Protect  Disc  Records 


For  Durability,  Finish  and 

Artistic  Design 
Our  Albums  Have  No  Equal 


They  are  made  in  the  most 
substantial  man= 
ner  by  skilled  workmen 


PATENT  APPLIEO  FOR 

STRENGTH   AT  THE   STRESS  AND   STRAIN    POINT        PRACTICALLY   UNBREAKABLE   FOR    REGULAR  USAGE 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  Cabinets  Nos.  X  and  XI.    We  also  make  Albums  containing  17  pockets. 

^  With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 
THESE   ALBUMS   ARE  THE   BEST   FOR  VICTOR,   COLUMBIA  AND   ALL   OTHER   DISC  RECORDS 
CORRESPONDENCE  SOLICITED 
WRITE   FOR  PRICES 


NATIONAL  PUBLISHING  CO.,  239  S.  American  St.,  PHILADELPHIA,  PA. 


TO  ENLARGE  EXPORT  TRADE 


DEALERS'  ADVERTISING  BUREAU 


PLANS  FOR  NEW  CAMDEN  LIBRARY 


Columbia  Graphophone  Co.  One  of  Many  New 
England  Firms  Seeking  South  American 
Trade — Barrett  Makes  Address 


Bridgeport,  Conn.,  May  8. — Manufacturers  here 
are  preparing  to  enter  the  South  American  ex- 
port field  on  a  large  scale.  John  Barrett,  direc- 
tor-general of  the  Pan-American  Union,  and 
one  of  the  greatest  authorities  in  the  United 
States  on  South  American  conditions,  made  a 
notable  address  a  few  nights  ago  before  the 
Chamber  of  Commerce  on  the  opportunities  in 
South  America  which  await  New  England  in- 
dustries. The  Columbia  Graphophone  Co.  is  al- 
ready doing  an  extensive  export  business  in 
South  America,  and  is  but  one  of  the  many 
large  concerns  in  this  section  of  the  country 
that  are  seeking  to  establish  better  trade  con- 
ditions throughout  the  South  American  conti- 
nent. 


MUSIC  SHOP  REPAIRS  COMPLETED 

Kokomo,  Ind.,  May  8. — The  Music  Shop,  which 
has  recently  been  thoroughly  altered  and  re- 
paired, is  now  one  of  the  most  up-to-date  talk- 
ing machine  stores  in  northern  Indiana.  In  ad- 
dition to  enlarging  the  orginal  store  by  the  ad- 
dition of  extra  space,  two  new  soundproof  booths 
have  been  installed  and  a  large  and  complete 
stock  of  records  have  been  put  in. 


W.  F.  Nash,  of  La  Grange,  Ind.,  has  secured 
the  Columbia  Grafonola  agency  for  Nobel 
County,  and  will  establish  a  branch  store  at 
Kendallsville,  Ind.,  for  the  sale  of  the  machines 
and  records. 


Metal  Back  Albums 
Are  Supreme 

This  Trade  •  Mark  Stands  for 

Q  U  A  L  I  T  Y 
STRENGTH 
DURABILITY 

Fully  Guaranteed.  Send  for  Sample 

NEW  YORK  ALBUM  & 
CARD  COMPANY 

23  LISPENARD  STREET,  NEW  YORK 


Established  by  the  Stewart  Talking  Machine 
Co.,  of  Indianapolis — Pictures  of  Interest  to 
Dealers  Under  Head  of  Service — Should 
Stimulate  Trade  Interest  During  the  Summer 


Indianapolis,  Ind.,  May  5. — A  dealers'  adver- 
tising bureau  has  been  established  by  the  Stew- 
art Talking  Machine  Co.,  Victor  jobbers  of  this 
city.  As  a  spur  to  summer  business  this  bureau 
offers  Victor  dealers  an  art  fan  elaborately 
printed  in  five  colors,  bearing  the  dealer's  im- 
print and  advertising  on  the  back,  a  whistle  cut 
in  the  design  of  a  Victrola  XVIII.,  on  which 
bird  imitations  can  be  played  and  which  opens 
up  to  display  the  dealer's  name,  and  an  inter- 
esting story  booklet  showing  the  delights  of  a 
summer  camp  in  the  possession  of  a  Victrola. 

These  three  different  pieces  of  advertising  are 
designed  to  appeal  to  young  and  old  and  all 
classes  of  people  equally  strong.  The  fan  is  for 
broadcast  distribution  at  county  fairs,  carnivals, 
or  any  sort  of  public  gathering,  appealing  gen- 
erally to  all  classes  of  people  during  hot 
weather.  The  whistle  appeals  especially  to  chil- 
dren, although  it  is  a  novelty  which  affords  al- 
most an  equal  amount  of  pleasure  to  grown 
folks.  The  story  booklet  finds  its  strongest 
interest  among  those  people  who  can  afford  to 
spend  vacations  on  the  river,  or  in  the  moun- 
tains, or  at  a  lake,  although  it  has  a  certain  at- 
traction for  people  indulging  in  the  more  mod- 
erate luxury  of  a  picnic  or  a  day's  outing. 

These  three  items  are  offered  at  reasonable 
cost  to  Victor  dealers  all  over  the  country,  and 
the  attractive  feature  is  that  the  Stewart  Co.'s 
advertising  service  for  the  whole  summer  goes 
with  each  purchase  of  any  of  these  articles. 
That  advertising  service  includes  the  prepara- 
tion of  system  letters  shaped  to  each  dealer's 
needs,  newspaper  advertising  written  for  each 
specific  case,  and  a  vast  amount  of  printed  cir- 
culars for  house  to  house  distribution. 

Large  contracts  have  been  issued  for  the 
preparation  of  this  advertising  material  and  the 
Stewart  Co.  is  looking  for  enthusiastic  returns. 

Victor  dealers  for  many  years  have  been  in- 
clined to  overlook  the  possibilities  of  the  sum- 
mer market  for  Victrolas,  but  with  a  trained 
and  able  advertising  bureau  directing  summer 
sales  efforts  in  the  way  the  Stewart  Co.  has 
planned,  bigger  profits  should  be  realized  in 
all  parts  of  the  country. 


NEW  NICKEL=PLATING  PLANT 


The  Phonograph  Appliance  Co.  which  recent- 
ly leased  a  building  on  Staten  Island,  has 
equipped  its  factory  with  a  complete  nickel- 
plating  plant,  and  the  officials  of  the  company 
state  that  orders  for  more  than  500,000  pieces 
have  already  been  received  by  this  department. 
In  addition  to  nickel-plating  this  company  is 
producing  a  universal  tone  arm,  which  is  meet- 
ing with  popular  favor,  and  is  also  making 
special  parts  to  order, 


Building  to  Be  Presented  to  the  City  of  Cam- 
den by  President  Johnson,  of  the  Victor  Co., 
Is  of  Imposing  Roman  Ionic  Design 


Camden,  N.  J.,  May  10. — Final  plans  have  been 
perfected  for  the  new  Cooper  Branch  of  the 
Camden  Free  Library,  which  will  be  erected 
and  presented  to  the  City  of  Camden  by  Eld- 
ridge  R.  Johnson,  president  of  the  Victor  Talk- 
ing Machine  Co.  The  library  will  be  located 
in  the  centre  of  Cooper  Park  and  will  be  sur- 
rounded by  rows  of  shade  trees.  The  building, 
which  will  be  63  feet  wide  and  108  feet  long, 
will  be  of  Roman  Ionic  design,  and  will  be  en- 
riched by  an  impressive  seven-bay  Ionic  colo- 
nade,  the  columns  of  which  will  stand  twenty- 
seven  feet  high  and  will  be  approached  by  -i 
flight  of  steps  stretching  the  full  width  of  the 
colonade.  The  main  floor  will  contain  the 
50,000  volumes  which  are  to  be  housed  in  the 
library,  and  also  the  reading  room  and  libra- 
rian's office.  Flanking  the  main  room  will  be 
the  children's  room  and  the  reference  room. 
The  bookcases  will  run  the  whole  length  of 
these  rooms  and  will  be  seven  feet  high.  On 
the  second  floor  will  be  two  rooms  for  work 
or  for  small  meetings,  a  librarians'  rest  room, 
and  a  large  lecture  room.  The  building  will  be 
of  fireproof  construction  throughout  and  the 
most  modern  system  of  heating  and  ventilating 
will  be  installed. 


PHONOGRAPH  AIDS  WITH  FILM 

Edison  Machine,  Placed  Back  of  Stage,  Lends 
Realism  to  Presentation  of  "The  Stolen  Voice" 
at  Theatre  in  Buffalo — Creates  Much  Interest 


Buffalo,  N.  Y.,  May  5. — A  large  size  Edison 
record  machine  was  used  to  novel  and  splendid 
advantage  at  one  of  the  city's  most  fashionable 
theatres  here  on  Friday  and  Saturday  evenings. 
Manager  Hyman,  of  the  new  theater,  Victoria, 
in  an  effort  to  make  more  realistic  a  photo- 
production  introduced  an  Edison  machine  at 
the  juncture,  where  Robert  Warwick,  a  famed 
screen  star,  is  shown  singing  before  a  large 
audience  in  "The  Stolen  Voice."  The  house 
was  darkened  and  from  the  back  of  the  stage 
came  the  strains  of  an  aria  from  "Pagliacci." 

"I  didn't  know  that  Robert  Warwick  was 
such  a  good  singer,"  a  theatrical  man  com- 
mented in  congratulating  the  manager  upon  the 
novel  effect  produced.  The  $250  Edison  ma- 
chine was  obtained  from  the  store  of  Schuler 
Bros.,  in  Main  street,  and  John  Shuler  was  in 
the  audience  when  the  2,500  listeners  applauded 
the  number. 


OPENS  BRANCH  IN  TAC0MA 

Seattle,  Wash.,  May  2. — Hopper  &  Kelly, 
who  handle  the  Victor,  Edison  and  Columbia 
lines  at  Third  avenue  and  University  street,  this 
city,  have  opened  an  elaborate  new  branch  store 
at  945  Broadway.  Tacoma. 


THE    TALKING    MACHINE  WORLD 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 
Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victor  supremacy 
is  lasting 

It  is  built  on  the  solid  foundation 
of  great  things  actually  accomplished. 

And  the  success  of  every  Victor 
dealer  increases  with  every  new 
development  of  this  wonderful 
instrument. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,   Montreal,  Canadian  DUtrlbnton 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tungs-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


El 


THE   TALKING   MACHINE  WORLD 


^TALKING  Vt> 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,      -  Business  Manager 

Trade  Representatives t   Glad  Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush,  D.  G.  Augur. 

Bostont  John  H.  Wilson,  824  Washington  Street 
Lbicago  Offlcei  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  6774. 
London,  Bug,,  Offlcei  2  Greshara  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.76.        Single  copies,  20  cents. 

ADVERTISEMENTS i  $4.60  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $126.00. 

KEM1TTANUKS  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

«T  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 


NEW  YORK,  MAY  15, 1916 

TALKING  machine  dealers  everywhere  should  become  keenly 
alive  to  the  necessity  of  impressing  on  their  representatives 
in  Congress,  and  in  the  Senate,  that  they  are  strongly  in  favor 
of  price  maintenance — in  fact,  that  the  upholding  of  this  principle 
of  uniform  pricing,  which  is  recognized  as  an  incentive  to  the 
promotion  of  business  efficiency  among  merchants,  is  of  vital 
interest  to  the  public. 

It  must  be  kept  in  mind  that  the  opponents  to  price  main- 
tenance are  exceedingly  active  in  organizing  and  carrying  on  a 
stupendous  campaign  against  the  enactment  of  legislation  of 
this  nature.  It  is  significant,  however,  that  E.  L.  Howe,  the 
executive  secretary  of  the  National  Retail  Dry  Goods'  Associa- 
tion, which  has  been  opposing  price  maintenance  legislation, 
stated,  after  visiting  Washington  last  week,  that  he  had  re- 
ceived definite  information  from  an  entirely  trustworthy  source, 
to  the  effect  that  the  price  maintenance  bills  now  before  Congress 
were  likely  to  receive  early  consideration.  He  gave  it  as  his 
view  that  unless  the  opponents  of  price  maintenance  took  a 
stronger  stand  than  they  had  yet  done,  one  of  the  bills  would 
probably  become  a  law. 

Whether  these  views  were  set  forth  by  Mr.  Howe  for  the 
purpose  of  stimulating  the  opponents  of  the  measure  to  imme- 
diate and  definite  action  matters  little.  The  point  is  that  talking 
machine  men,  as  well  as  their  friends,  should  become  alive  to 
the  necessity  of  immediate  action.  They  should  utilize  all  forms 
of  public  opinion  to  emphasize  that  price  maintenance  is  the 
very  foundation  of  commercial  health  in  the  talking  machine 
industry. 

Every  man  who  believes  in  price  maintenance  should  realize 
that  he  must  do  something  to  counteract  the  systematic  work 
of -the  opponents  of  the  proposed  law,  which  is  country-wide  in 
its  influence. 

There  is  no  question  to-day  confronting  the  talking  machine 
trade  that  is  of  greater  importance  than  that  of  price  main- 
tenance. Without  this  policy  in  vogue  talking  machine  men 
would  find  not  only  a  depreciation  in  their  present  stock  values, 
but  a  complete  demoralization  of  their  business.  The  cut-raters, 
if  they  had  their  way,  would  seriously  weaken  the  protection 
which  is  vouchsafed  the  talking  machine  trade  through  the  pol- 
icy of  price  maintenance.  Price  cutting  would  undermine  the 
confidence  of  the  public  in  the  talking  machine,  because  pur- 
chasers could  rtot  receive  that  protection  which  is  possible  to-day 


through  the  sale  of  standardized  articles  at  a  uniform  price 
which  insures  a  quality  standard. 

Price  maintenance  means  protection  for  the  manufacturer, 
jobber  and  dealer.  It  means  price  stability  and  quality,  while 
price  cutting  would  mean  the  destruction  of  conditions  which 
would  inevitably  lead  to  chaos  in  the  trade. 

Too  many  talking  machine  men  are  inclined  to  inaction  in 
this  matter;  they  believe  in  the  "let-John-do-it"  idea,  forgetting 
that  their  interests  are  vitally  involved,  and  each  individual 
should  see  to  it  that  he  gets  in  touch  with  his  Congressman,  not 
merely  by  letter,  but  personally,  if  he  can. 

He  should,  as  a  protection  to  himself  and  to  the  public, 
take  every  possible  means  of  bringing  his  views  to  the  attention 
of  our  National  legislators  and  not  "pass  the  buck"  along.  Action 
is  needed  right  now,  and  every  reader  of  The  World,  no  matter 
where  he  is  located,  whether  in  the  small  village  or  in  the  big 
city,  should  act  at  once. 

No  subject  has  come  up  for  consideration  in  years  which  has 
such  a  deep  bearing  upon  the  future  of  the  industry  as  has  this 
question  of  price  maintenance. 

Now  is  the  time  for  every  man  to  stand  up  and  be  counted. 


IN  these  days  of  heavy  record  demands  the  average  talking 
machine  dealer  is  at  times  quite  puzzled  as  to  just  how  much 
attention  he  should  give  to  each  record  customer,  both  in  fairness 
to  his  customer  and  to  his  own  business.  It  is  to  be  regretted 
that  the  "shopper"  has  for  a  long  time  been  quite  evident  in  the 
talking  machine  field.  There  are  also  many  men  and  women, 
particularly  the  latter,  who  believe  that  the  purchase  of  a  75  cent 
record  or  the  promise  to  purchase  one  at  a  later  date,  entitles 
them  to  the  use  of  the  talking  machine  dealer's  demonstration 
room,  his  machines  and  records  and  the  time  of  his  clerk,  for  an 
indefinite  period. 

Demonstration  rooms  cost  money.  They  represent  an  in- 
vestment in  fixtures,  furnishings  and  rent  that  will  pay  a  profit, 
moreover,  the  occupancy  of  a  demonstration  room  by  a  shopper 
frequently  means  the  turning  away  of  another  prospective  cus- 
tomer who  has  not  time  to  wait  until-the  room  is  vacated. 
Just  how  to  act  is  a  puzzle  for  the  average  dealer. 
The  customer  who  stays  an  hour  and  buys  one  cheap,  record 
may  not  have  been  impressed  by  the  others  tested,  and  appre- 
ciative of  the  courtesy  shown,  may  come  back  again  and  place 
a  substantial  order.  If  the  customer  is  treated  with  a  lack  of 
consideration  and  practically  forced  to  vacate  after  what  may 
be  considered  a  reasonable  time,  many  prospective  sales  may 
be  lost. 

Much  of  the  uncertainty  may  be  removed  through  the  dealer 
studying  the  tastes  of  his  customers.  If  he  prefers  vocal  selec- 
tions it  might  be  a  waste  of  time  to  try  and  sell  him  a  number 
of  instrumental  records,  or  vice  versa.  If  his  previous  pur- 
chases are  entered  in  a  suitable  index  the  clerk  is  able  to  put 
before  him  the  records  that  will  most  appeal  to  him  and  thereby 
develop  a  minimum  demonstration  into  a  maximum  sale.  The 
clerk  for  his  part  should  make  a  definite  attempt  to  find  out  just 
Avhat  the  customer  wants  instead  of  picking  records  at  random. 
A  description  of  a  record  will  frequently  serve  to  guide  a  cus- 
tomer as  to  whether  he  does  or  does  not  want  it,  and  thus  save 
the  time  necessary  to  play  it.  It  has  been  found  that  a  courteous 
questioning  after  each  rejected  record  as  to  the  why  and  where- 
fore of  the  objection  will  not  only  give  the  salesman  a  better 
line  on  what  the  customer  wants,  but  also  influence  the  latter  to 
make  a  selection  promptly  and  not  turn  the  demonstration  into 
a  pleasant  free  entertainment. 

When  the  dealer  sees  the  prospective  customer  walk  out 
without  purchasing  one  record,  and  sees  a  dozen  or  more  records 
lying  about  the  demonstration  room  where  they  have  been  tried 
out,  it  is  often  hard  to  dig  up  enough  courtesy  to  meet  the  situ- 
ation. 


THE  success  achieved  by  the  great  operatic  stars,  both  in  con- 
cert and  in  opera,  must  unquestionably  be  attributed  to 
the  tremendous  educational  value  of  the  talking  machine. 
Through  the  records  these  artists  have  become  known  the  coun- 
try over — they  have,  in  other  words,  been  advertised  so  fully 
and  completely  that  it  is  no  longer  necessary  to  tell  who  they 


THE    TALKING    MACHINE  WORLD 


9 


are;  the  owners  of  talking  machine  know  all  about  them.  The 
records  of  their  voices  have  acted  as  advance  agents  in  convey- 
ing a  knowledge  of  their  capabilities  and  their  repertoire. 

The  fact  undoubtedly  stands  that  the  talking  machine  has 
made  grand  opera  stars,  and  not,  as  some  erroneously  think,  that 
grand  opera  stars  have  made  the  talking  machine.  It  is  only 
comparatively  a  few  years  ago  that  talking  machine  manufac- 
turers succeeded  in  persuading  an  artist  of  international  promi- 
nence to  allow  his  or  her  voice  to  be  reproduced.  Money  was 
not  the  consideration,  but  because  the  artist  considered  the  pro- 
ceeding undignified.  Now  lesser  lights  are  clamoring  for  the 
privilege  of  making  records  in  order  that  their  names  and  abili- 
ties may  be  advertised  to  the  world  by  means  of  the  talking 
machine "  record.  Whether  or  not  the  talking  machine  deserves 
all  the  credit  of  making  the  career  of  certain  grand  opera 
stars,  it  is  quite  certain  that  there  are  thousands  of  persons  who 
have  by  means  of  the  talking  machine  been  educated  to  such 
an  appreciation  of  the  world's  classical  music  as  to  take  advan- 
tage of  any  opportunity  of  hearing  them.  Furthermore,  the  man- 
agers of  famous  musicians  and  entertainers  are  enabled  to  visit 
cities  and  towns  at  a  profit,  where  a  few  years  ago  they  would 
not  have  paid  the  bare  running  expenses  of  a  single  night's 
entertainment. 


THE  musical  season  now  coming  to  a  close  has  been  a  gold 
mine  for  many  of  the  great  European  artists,  whose  names 
and  records  are  well  known  to  talking  machine  users.  For 
instance,  John  McCormack,  during  the  past  season,  has  scored 
a  most  phenomenal  success.  In  New  York  alone,  the  Irish  tenor 
has  sung  eleven  times  in  public  which  brought  in  the  enormous 
amount  of  $65,000.  Since  last  October  he  has  given  seventy 
concerts  on  the  road,  and,  according  to  the  manager,  the  gross 
receipts  of  these  recitals  will  pass  $300,000,  while  more  than  three 
hundred  engagements  for  other  concerts  have  been  turned  down. 

As  for  talking  machine  records  of  McCormack  songs,  it  is 
said  that  over  a  million  and  a  quarter  were  sold  in  the  year 
ending  March  1.  This  item  moved  a  friend  to  say  that  "his 
income  from  royalties  equals  and  perhaps  exceeds  the  combined 
salaries  of  the  President  of  the  United  States,  the  Governors  of 
New  York,  Pennsylvania  and  Illinois,  and  the  Mayors  of  New 
York,  Boston  and  Philadelphia."  And  yet  McCormack  remains 
"a  normal  human  being,"  who  does  not  believe  there  is  any  such 
thing  as  "artistic  temperament." 


IN  a  lengthy  and  excellent  article  on  the  importance  of  price 
maintenance  written  by  Charles  B.  Klein,  of  the  Klein  &  Hef- 
felman  Co.,  the  piano  and  talking  machine  dealers  of  Canton, 
O.,  and  which  was  run  in  a  local  paper,  Mr.  Klein  gives  the 
talking  machine  men  a  new  view  of  the  meaning  of  price  main- 
tenance for  their  own  business  by  offering  an  illustration  of  the 


sales  tactics  that  would  prevail  were  price  juggling  countenanced 
in  this  industry.  Mr.  Klein  makes  the  very  valuable  and  im- 
pressive point  that  with  fixed  prices  abolished  the  talking 
machine  dealer  would  face  an  increased  payroll  for  clerk  hire 
of  many  hundred  per  cent.,  while  at  the  same  time  he  would 
face  the  question  of  smaller  and  uncertain  profit.  Mr.  Klein's 
handling  of  the  situation,  which  is  to  be  found  in  another  sec- 
tion of  The  World  this  month,  is  well  worthy  of  study  by  every 
talking  machine  man. 


THAT  present  laws  may  still  be  depended  upon  to  offer 
a  check  to  the  price  cutter  is  again  proven  in  the  case  of  a 
firm  of  wholesale  grocers  in  Baltimore  against  the  Welch  Grape 
Juice  Co.  The  latter  concern  refused  to  sell  its  product  to  the 
grocer,  who  brought  suit  under  the  Clayton  Act  and  the  Sher- 
man Anti-Trust  Law.  At  the  first  trial  in  the  Federal  Court, 
Baltimore,  the  jury  disagreed,  but  at  the  second  trial  they  found 
for  the  Welch  Co.  on  every  count.  It  is  probable  that  the  case 
will  be  appealed. 


MODERN,  live  ideas  in  talking  machine  retailing  are  an  abso- 
lute necessity  to  success  to-day.  The  well  managed  sales 
department  must  have  behind  it  a  capably  managed  business 
department,,  where  credits  and  collections  are  given  intelligent 
consideration.  A  good  collection  system  is  the  life  blood  of 
business.   Too  many  overlook  this  fact. 

It  is  a  very  pertinent  question  which  a  wideawake  business 
man  recently  asked :  "If  manufacturers  see  the  necessity-  of 
elaborate  system  to  help  dealers  sell  .their  product,  why  should 
they  not  go  a  little  further  and  extend  the  system  so  that  it  will 
help  these  dealers  collect  somewhat  better  on  accounts  made  in 
selling  their  goods?" 

As  this  business  man  points  out,  the  correspondence  of  the 
collection  department  of  most  houses  is  still  very  unscientific  and 
puts  that  department  continually  at  odds  with  the  selling  depart- 
ment. The  latter  department  is  conducted  on  principles  of 
graciousness,  of  extending  help  in  constructing  a  business,  while 
the  collection  department  has  not  advanced  beyond  the  old  nag- 
ging, scolding  or  cajoling  method.  To  improve  the  system  of 
collecting  is  the  way  out,  says  our  business  friend.  Show  the 
dealer  how  to  make  collections;  how  to  write  collection  letters; 
how  to  talk  to  the  party  who  owes  a  past  due  account  and 
make  him  see  how  important  it  is  to  live  up  to  his  obligations. 

Here  is  surely  a  great  field  for  the  student  of  better  credit 
and  collection  work,  which  has  been  so  often  emphasized  by  The 
Credit  Man's  Bulletin,  which  is  doing  fine  educational  work  in 
this  special  field.  Prompt  collections  mean  as  much  to  a  busi- 
ness as  efficiency  in  sales.  Why  not,  therefore,  if  we  have  elabo- 
rate systems  to  help  the  retailer  in  the  later,  extend  the  system 
to  help  the  retailer  in  the  former? 


Take  the  "guesswork"  out  of  your 

deliveries  by  using  the 

Pearsall  Victor  Service 

of  New  York 

DON'T  "guess"  anymore  about  receiving  your  shipments  of  Victor  records 
or  supplies,  for  our  entire  equipment  is  at  your  disposal.  Here  is  an 
organization  that  does  nothing  else  but  look  out  for  the  interests  of  Victor 
dealers;  an  organization  that  can't  help  but  make  good  when  you  want 
goods.    ^  You  can  sell  more  records.    Let  us  help  you  to  do  it. 

THE  SILAS  E.  PEARSALL  CO. 

18  West  46th  St.  (Near  Fifth  Ave.)  New  York,  N.Y. 


10 


THE    TALKING    MACHINE  WORLD 


Doehler  Die  Castings 

are  particularly  adapted  to  the  economical  production  of  TONE  ARMS  and 
SOUND  BOXES  for  Talking  Machines. 

Cast  from  permanent  steel  mould,  no  machining  operation  is  necessary — 
all  parts  delivered  ready  for  plating  or  enameling  and  assembling. 

DOEHLER  DIE  CASTINGS  are  used  with  entire  satisfaction  by  some 
of  the  most  widely  known  makers  of  Talking  Machines  because  of  the  con- 
viction that  "DOEHLER"  product  is  economical,  and  "DOEHLER"  service 
is  dependable. 

Send  blue  print  or  sample  part  for  estimate. 


"DOEHLER"  Die-Cast 
Tone  Arm  and  Sound  Box 
— produced  for  one  of  the 
most  widely  known  talking 
machines    on    the  market. 


BROOKLYN.  N.Y. 
TOLEDO.  OHK 


Producers  of  Die  Castings  in  Aluminum,  Zinc,  Tin,  and  Lead  Alloys 
Also  manufacturers  of  Die-Cast  Babbitt  Bearings  and  Babbitt-Lined  Bronze  Bearings 


INCREASED  ACTIVITY  EVIDENT  ON  PACIFIC  COAST 

After  a  Busy  April,  May  Has  Opened  With  Excellent  Prospects  for  Larger  Sales  in  Both 
Machines  and  Records — Tungs-Tone  Needles  Popular — Many  Stores  Enlarging  Their 
Quarters — Many  Visitors  During  the  Past  Few  Weeks — News  of  the  Month  in  Detail 


San  Francisco,  Cal.,  May  2. — The  first  part  of 
April  was  not  very  brisk  in  the  talking  machine 
business  on  the  Pacific  Coast,  but  the  latter  half 
showed  signs  of  greatly-increased  activity.  Even 
the  week  before  Easter,  which  is  a  poor  week 
in  San  Francisco  ordinarily,  the  record  sales 
were  satisfactory.  This  was  largely  due  to  the 
new  Easter  records  on  the  market  and  the 
prominent  featuring  of  them  by  the  progres- 
sive shops.  The  month  closed  with  the  bright- 
est of  prospects,  both  in  the  large  cities  and 
country  districts.  There  is  not  quite  as  much 
complaint  about  shortage  of  stock  either  in 
machines  or  records.  Grand  opera  records  had 
a  fair  run  during  the  month,  which  demand 
was  probably  stimulated  by  some  high-class 
musical  attractions  here. 

Cannot  Get  Enough  Tungs-tone  Needles 

Charles  Mauzy,  manager  of  the  Byron  Mauzy 
Victor  and  Columbia  departments,  says  his  de- 
partment is  inconvenienced  by  being  unable  to 
obtain  the  required  amount  of  Tungs-tone 
needles.  Business  in  talking  machines  and  rec- 
ords is  fully  normal  for  the  season.  The  com- 
pany had  a  very  beautiful  Easter  window,  dis- 
playing talking  machines  in  a  setting  of  Easter 
lilies  and  old  rose  plush  draperies. 

H.  Moorey,  assistant  auditor  of  the  Colum- 
bia Graphophone  Co.,  has  just  paid  a  visit  to 
San  Francisco  in  the  course  of  a  trip  over  the 
Western  territory.  He  reports  Columbia  busi- 
ness flourishing  on  the  Coast. 

James  J.  Black,  manager  of  the  talking  ma- 
chine department  of  the  Wiley  B.  Allen  Co., 
San  Francisco,  is  expected  back  from  his  three 
weeks'  trip  to  Portland  in  a  few  days.  He  went 
North  to  introduce  certain  changes  and  improve- 
ments in  the  talking  machine  department  in  the 
Portland  store. 

A  Handsome  Easter  Display 

One  of  the  most  strikingly  beautiful  Easter 
displays  in  the  talking  machine  line  here  was 
that  of  the  Wiley  B.  Allen  Co.  The  show  win- 
dow was  backed  with  a  fan-shaped  trellis  en- 
twined with  vines  and  showing  a  profusion  of 


wisteria  blooms,  orchids  and  other  rare  flowers. 
C.  J.  Kendrick,  representing  the  Victor  Talking 
Machine  Co.  on  the  Pacific  Coast,  is  back  in 
San  Francisco,  after  a  trip  over  bis  territory. 
To  Enlarge  Department  in  San  Jose 

The  Wiley  B.  Allen  Co.  is  preparing  to  greatly 
enlarge  its  talking  machine  department  in  the 
San  Jose  store.  The  whole  store  is  to  be  reno- 
vated and  re-decorated,  but  the  chief  reason  for 
the  alterations  is  to  give  more  prominent  space 
to  the  very  flourishing  talking  machine  depart- 
ment which  has  long  been  handicapped  by  a  lack 
of  space.  The  company  is  soon  to  make  changes 
for  increasing  the  efficiency  of  their  talking  ma- 
chine department  in  Portland  also. 

Andrew  McCarthy,  secretary  of  Sherman, 
Clay  &  Co.,  and  head  of  the  Victor  talking 
machine  wholesale  activities  on  the  Pacific 
Coast,  is  in  the  Northwest  on  a  trip  to  visit  the 
company's  stores  at  Seattle,  Tacoma,  Spokane 
and  Portland.  The  jobbing  business  in  the 
Northwest  is  showing  a  big  improvement. 
Awaiting  Popular  Pathe  Model 

Louis  S.  Blackey,  of  the  Pathe  Pathephone 
shop  in  San  Francisco,  is  expecting  the  arrival 
of  the  new  Model  No.  25,  the  $25  machine  which 
will  play  all  records.  Business  here  is  good  and 
the  new  store  is  a  marvel  of  attractiveness.  Mr. 
Burgee,  of  the  traveling  force,  has  left  for  a  trip 
through  the  Northwest  in  the  interests  of  the 
Pathe. 

Mr.  Durant,  the  accomplished  musician,  late 
of  the  Manhattan  Grand  Opera  Co.,  has  taken 
the  agency  for  the  Pathe  and  opened  a  fine  little 
shop  at  Berkeley,  Cal.  Mr.  Durant  has  just 
been  making  some  very  successful  tone  tests  at 
his  place,  which  is  located  at  2213  Bancroft  Way. 

F.  B.  Travers,  manager  of  the  Sonora  Phono- 
graph Co.,  San  Francisco,  is  making  a  trip 
North,  covering  Portland,  Seattle  and  other 
points. 

Sonora  Business  Keeps  Up  Strong 

April  business  in  the  San  Francisco  Sonora 
establishment  has  held  up  strong.  The  com- 
pany is  short  on  $100  and  $150  models  just  now, 


We  Are  in  the  Market 

For  Talking  Machine  Notes,  Leases 
and  Contracts  Held  by  Responsible 
Dealers  and  Manufacturers.  Will 
Pay  the  Highest  Percentage. 


EMPIRE 

208  S.  LA  SALLE  ST. 


SECURITY  COMPANY 


CHICAGO 


but  expects  adequate  supplies  shortly.  The  new 
$1,000  Sonora  Supreme,  which  was  recently 
shown  in  New  York,  has  created  considerable 
interest  in  the  trade  here.  A  machine  or  two 
of  this  type  will  be  brought  here  and  demon- 
strated to  the  public  in  the  near  future. 

Mr.  Steers,  of  the  Sonora  Co.,  has  just  re- 
turned from  Los  Angeles  and  the  South.  Mr. 
Steers  is  president  of  the  local  company. 

Mr.  Parker,  of  Bush  &  Lane,  who  handle  the 
Sonora  in  Seattle  and  Portland,  has  been  visit- 
ing in  San  Francisco  for  a  few  days  on  business 
in  connection  with  talking  machines. 

Interesting  Edison  Tone  Test 

The  Edison  Shop,  San  Francisco,  had  a  very 
interesting  tone  test  musicale  on  April  20.  This 
was  the  first  of  a  new  series,  and  proved  of 
even  greater  attraction  to  the  public  than  the 
others.  Special  invitations  were  issued  and  as 
a  result  a  very  select  audience  was  gathered  to 
appreciate  the  program  rendered.  At  this  test 
the  musicians  who  participated  were  local  people 
of  accomplished  talent,  and  they  were  most 
successful  in  their  achievements.  Ruth  Brown, 
soprano;  Lowell  Moore  Redfield,  baritone,  and 
Eleanor  Snodgrass,  violiniste,  made  the  tests. 

The  Edison  re-creation  Easter  music  was  well 
received  in  this  market  and  helped  to  keep  busi- 
ness up  to  the  average  during  Lent.  The  pres- 
ent widow  display  of  the  Edison  Shop  has  a 
special  attraction  at  night  when  the  electrical 
effects  are  to  be  seen.  A  spotlight,  which  is 
concealed  from  view  above,  plays  upon  a  hand- 
some Edison  phonograph  and  the  outside  be- 
holder is  at  a  loss  to  account  for  the  light. 

The  talking  machine  department  of  the  Em- 
porium, which  is  soon  to  be  enlarged  and  re- 
arranged in  accordance  with  plans  for  exten- 
sive alterations  in  the  Emporium  music  de- 
partment, reports  a  lively  business  in  opera 
records.  The  Columbia  and  Edison  machines 
only  are  sold  in  this  department. 

A  lady  customer  at  the  Clark  Wise  talking 
machine  department  came  in  the  other  day  and 
said,  in  reference  to  a  phonograph  record,  of 
course:  "I  Want  a  Little  Love,  a  Little  Kiss." 
The  accommodating  salesman  instantly  re- 
sponded like  a  gentleman  with:  "Step  right  this 
way,  madam." 


NEW  CONCERN  IN  HAVANA,  CUBA 

The  Universal  Music  Co.  is  a  new  concern 
in  Havana,  Cuba,  which  has  opened  a  store  on 
Neptune  street,  that  city,  for  the  purpose  of 
handling  talking  machines  and  pianos.  Charles 
Echemendia  and  Saturn  Huguet  are  the  heads 
of  the  company. 


EDISON  TRADE  IN  OMAHA 


Schultz  Bros.,  Edison  jobbers  of  Omaha,  re- 
port that  the  dealers  in  that  section  are  finding 
it  difficult  to  get  goods  enough  to  meet  their 
demand  in  both  machines  and  records.  The  ma- 
chine demands  appear  to  be  heaviest  for  those 
phonographs  selling  for  $100  and  more. 


5T 


Detail  of  Vo- 
calionSalons 
in  A  eolian 
Hall  During 
"  Vocalion 
Week-" 


Here  Are 
Shown  a  Few 
oj  the  Art 
Style  Instru- 
ments Exhib- 
ited. 


a 


The  AEOLI AN-VOC  ALION 


Its  Important  Place  in  the 
Phonograph  Industry 


N  the  period  that  has  elapsed  since  its  intro- 
duction, The  AEOLIAN- VOCALION 
has  established  itself  firmly  as  the  leading 
high-grade  phonograph  upon  the  market.  In 
this  position  it  is  practically  without  com- 
petition. This  outcome  was  deliberately  planned  when 
The  Aeolian  Company  decided  to  enter  the  phonograph 
industry.  Through  its  possession  of  vital  new  phono- 
graph patents,  its  wide  experience  in  acoustical  science, 
and  as  the  result  of  innumerable  laboratory  experiments, 
its  ability  to  produce  a  phonograph  musically  far  ahead 
of  any  upon  the  market  was  beyond  a  doubt— was 
indeed  a  demonstrated  fact. 

It  only  remained,  therefore,  for  this  Company  to 
utilize  its  unparalleled  facilities  for  fine  case-designing 
and  finishing,  to  produce  a  phonograph  which  from  the 
standpoint  of  architectural  beauty  as  well  as  musical  ex- 
cellence should  establish  a  new  and  higher  class  or  grade. 

The  extraordinary  success  of  The  Aeolian- Vocalion 
in  the  past  year  is  the  exact  measure  of  The  Aeolian 
Company's  success  in  achieving  its  purpose.  In  the 
phonograph,  as  in  the  piano  and  other  similar  industries, 
there  is  a  place  and  a  large  and  important  market  for  the 
high-grade  product.  This  place  in  the  phonograph  field 
The  Aeolian-Vocalion  is  filling  with  signal  success. 

{Continued  on  page  4) 


Supplement  to  THE  TALKING  MACHINE  WORLD 


VOCALION 
WEEK 


OCALION  WEEK,  the  newspaper 
announcement  of  which  is  here  repro- 
duced, was  held  in  New  York  last  month  at 
Aeolian  Hall.  The  exhibition  of  Art  Vocalions, 
and  the  four  daily  recital  demonstrations  which 
were  the  features  of  the  Week,  were  largely 
attended  and  highly  successful.  While  the 
Aeolian-Vocalion  is  now  generally  recognized 
as  the  leading  instrument  of  its  type,  practically 
no  visitors  were  prepared  for  either  what  they 
heard  or  saw.  The  magnificent  group  of  Art 
instruments  aroused  the  utmost  interest,  particularly 
amongst  architects  and  interior  decorators  who 
had  a  special  evening  given  over  to  them,  as  well 
as  to  visiting  dealer'representatives.  It  is  pro- 
posed to  repeat  Vocalion  Week  in  some  of  the 
leading  cities  where  the  Aeolian-Vocalion  is 
represented. 


VOCALII 


AT  AEO 


During  which  the  superb  an 
newest  and  greatest  of  all  pho 


THIS  week  at  Aeolian  Hall  will  he  of 
utmost  interest  to  the  music-loving  pub- 
lic. Before  its  close,  the  now  generally 
recognized  fact  will  be  further  strongly 
emphasized  that  with  the  advent  of  the  won- 
derful Aeolian-Vocalion,  the  phonograph  finally 
emerged  from  the  relatively  narrow  limits  of 
its  earlier  development  and  became  a  true 
musical  instrument  of  genuine  artistic  value 
and  dignified  character. 

AN  ART  EXHIBITION 

IThe  central  attraction  of  Vocalion  Week 
will  be  the  exhibition  of  a  magnificent  group 
of  Art  Instruments,  wholly  beyond  and  unlike 
anything  heretofore  attempted  in  the  manu- 
facture of  phonographs. 

Here  the  connoisseur  will  find  genuine  ob- 
jets  d'art  in  furniture — pieces  which  in  design, 
wood,  color  and  finish  reflect  the  very  spirit  of 
the  classic  periods.  No  such  collection  of  Art 
musical  instruments  has  ever  been  shown  be- 
fore. And  the  rare  beauty  of  their  outward 
appearance  is  significant  of  an  equal  degree 
of  perfection  in  their  musical  and  other 
features. 

MUSICAL  DEMONSTRATIONS 

The  second  feature  of  Vocalion  Week  will 
be  the  informal  musical  demonstrations,  taking 
place  each  day  at  specified  hours  as  indicated 
in  the  Program. 

Just  in  the  measure  that  this  great,  new 
phonograph  surpasses  in  physical  art  and 
beauty  all  previous  instruments,  so  in  musical 
qualities  and  capabilities  it  likewise  excels. 
Here,  however,  written  description  fails.  No 


PI 

REPEA 

Mi: 

Mi 

1.  SPA 

Miss  Stnl. 

2.  ANC 

3.  "PE 


SPRIN 

M 

In  tl 


SPECIAL 
AEOl 


words  can 
a  voice  or  i- 

It  has  be 
the  Aeolian 
of  musical 
approached 
that  the  ap 
violin  or  ce 
the  orchest 
human  voic 


Art  Style  Vocalions 


The  AEOL  I 


NEW  YORK 

29  West  42-  St 


AEOL 


Makers  of  the  Famous  Pianola  —  L 


Supplement  to  THE  TALKING  MACHINE  WORLD 


(WEEK 

*  HALL 


niisical  art  reflected  in  the 
■  exhibited  and  demonstrated 


E 

Two 

i 

opper 

■ 

Braga 

j a) Jen 

)NS 

i 

*0  AT 

l» 

icimbre  of 
sical  tone. 

"ated  that 
'1  varieties 
iherto  un- 
fhis  means 
strings  of 
1-winds  of 
5lity  of  the 
Ji  records 


played  upon  the  Aeolian-Vocalion.  It  means 
an  entirely  new  fullness,  richness,  depth  and 
beauty  of  phonograph  tone. 

THE  NEVV.'PHONOGRAPH  FEATURE 

And  one  last  feature  of  this  new  phono- 
graph will  be  demonstrated — in  some  respects 
the  most  important  of  all.  This  is  the  feature 
of  personal  control. 

During  the  demonstration  recitals  a  per- 
former will  show  how  by  means  of  the  Gradu- 
ola  —  the  exclusive  and  revolutionary  expres- 
sion device  of  the  Aeolian-Vocalion  —  anyone 
may  render  a  record  to  suit  his  individual 
taste.  A  wonderful  privilege  added  to  those 
the  phonograph  has  hitherto  conveyed,  this 
means  that  anyone  may  give  expression  to 
his  own  music  instincts.  It  means  that  record 
monotony  is  forever  banished.  It  means  that 
when  one  cares  to  use  St,  there  may  be  given 
to  any  record  a  quality  of  livingness  and  deli- 
cate variety  of  interpretation,  that  lifts  the 
hitherto  stereotyped  phonograph  performance 
directly  into  the  realm  of  genuine  expressive 
musical  art. 


AN  INVITATION 

Aeolian  Hall  opens  its  doors  to  you  this  week. 
You  may  be  deeply  interested  or  you  may  never  have 
fell  an  interest  in  the  phonograph.  Here,  how- 
ever, is  something  that  will  attract  every  lover  of 
the  beautiful  and  of  music.  The  exhibition  and 
musical  demonstrations  are,  of  course,  free.  No 
obligations  of  any  kind  will  attach  to  your  visit  and 
the  Aeolian  Company  will  be  genuinely  gratified  to 
entertain  you  as  its  invited  guest. 


York  and  Brooklyn 


OMPANY 

HALL 


BROOKLYN 
llFlatbush  Ave. 


Musical  Instruments  in  the  World 


VOCALION 
CASES 


HE  cases  of  the  Aeolian 'Vocalion  set  an 
entirely  new  standard  for  the  phonograph. 
Each  one,  from  the  least  expensive  mode!  to 
the  highest  priced  Art  Style,  is  the  embodiment 
of  true  art  and  good  taste.  Every  detail,  every 
door  or  moulding  is  dimensioned,  shaped,  and 
treated  to  fulfill  its  purpose  and  that  of  the  instru^ 
ment.  All  ornamentation  is  placed  to  relieve 
and  at  the  same  time  to  enhance  the  simple 
beauty  of  the  plain  areas.  Throughout  the 
highest  art  is  manifested,  both  in  the  elaborate 
details  of  the  superb  Period  designs  and  in  the 
dignity  and  repression  of  the  simpler  models. 
In  all  cases,  the  finish  is  of  the  best.  Multiple 
coats  of  varnish  and  repeated  hand-rubbing  and 
polishing  imparting  a  depth  and  richness  never 
hitherto  found  in  phonograph  cases. 


Supplement  to  THE  TALKING  MACHINE  WORLD 


To  the  MUSIC-DEALER 

HE  AEOLIAN-VOCALION  offers  a  most  valuable 
opportunity.  The  number  of  firms  manufacturing  pho' 
nographs  is  already  increasing.  Competition  is  growing, 
and  popular  demand  is  depending  less  and  less  on  the 
glamour  of  association  with  individuals  and  artists,  and 
more  and  more  on  intrinsic  merit  and  demonstrable  superiority. 

The  Aeolian-Vocalion  is  not  only  far  in  the  lead  today,  but  the 
whole  history  of  its  manufacturers  is  a  certainty  of  its  remaining  so. 
Moreover,  this  leadership  is  obvious  at  a  glance  even  to  the  least  musi- 
cally cultured.  It  is  apparent  in  the  most  moderate-priced  "stock" 
model — it  is  overwhelmingly  evident  in  the  exquisite  Art  Styles. 

The  attention  of  dealers  is  directed  to  the  two  inside  pages  of 
this  insert.  Vocalion  Week  there  treated  was  one  of  the  most  signifi- 
cant events  in  the  recent  history  of  the  phonograph.  Any  intelligent 
merchant  can  estimate  for  himself  the  value  of  a  clientele  attracted  by 
such  instruments. 

When  in  addition  it  is  realized  that  the  Aeolian- Vocalion  line  is 
the  largest  in  the  industry,  ranging  from  instruments  at  $35  to  $3000, 
and  that  Aeolian  representation  is  exclusive,  insuring  the  dealer  the 
advantage  of  all  the  business  in  his  territory,  the  tremendous  value  of 
this  representation  becomes  apparent. 

Territory  is  now  being  assigned  for  the  representation  of  the 
Aeolian-Vocalion.    Address  the  Aeolian-Vocalion  Department 

THE  AEOLIAN  COMPANY 

AEOLIAN  HALL,  NEW  YORK  CITY 
CHICAGO  OFFICE:  FINE  ARTS  BUILDING,  MICHIGAN  AVENUE 

A  complete  display  of  all  models  of  the  Aeolian-Vocalion  may  be  seen  at  this  office 


Another  Detail  of  the  Vocalion  Salons  during  "Vocalion  Weeli' 


Cotvriaht  1Q14.  iqis.  iqi6 — The  Aeolian  Co. 


THE    TALKING    MACHINE  WORLD 


11 


Tone!—  If  you  think  that  word  is  getting 
worn  out,  you  will  find  it  is  only  just  now 
coming  to  carry  its  full  meaning  so  far  as 
Columbia  Grafonolas  and  Columbia  Double- 
Disc  Records  are  concerned. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolvvorth  Building,  New  York 


THE  EDISON  SHOP  IN  NEWARK 


Elaborate  Quarters,  Coupled  with  Competent 
Salesmanship,  Is  Producing  Excellent  Results 
with  the  Edison  Diamond  Disc  Phonograph 
in  Northern  New  Jersey — A  Novel  Sale 


Newark,  N.  J.,  May  6. — April  was  the  best 
month  since  December  in  the  Newark  Edison 
Shop.  This  is  not  remarkable  when  one  looks 
over  the  handsomely  furnished  shop  and  talks 

TTA 


value  of  scrupulous  care  in  appearances  as  well 
as  of  dependable  goods  behind  the  trade-mark. 

The  Newark  Edison  Shop  has  held  many  suc- 
cessful tone-tests,  with  the  well-known  Edison 
artists  singing,  and  recently  a  Newark  crowd 
of  2,000  gathered  in  the  Palace  ballroom  to 
hear  Marie  Rappold  in  one  of  these  tests.  Eliz- 
abeth Spencer,  Marie  Keiser,  Charles  Harrison, 
Helen  Clark,  Vernon  Archibald  and  Arthur 
Walsh  are  some  of  the  other  singers  who  have 
appeared  at  this  shop  in  tone-tests. 


Five  Edison  salesmen  are  covering  Newark 
for  the  Phonograph  Sales  Co.,  and  four  take 
care  of  the  Montclair  branch.  A  rather  novel 
achievement  is  the  recent  sale  of  an  Edison 
phonograph  to  a  cemetery  chapel  near  New 
York,  for  use  in  funeral  services.  Business  cer- 
tainly is  business.  "They  held  six  funerals  the 
first  afternoon,"  said  Mr.  Sloane,  "and  were  so 
delighted  with  the  hymns  and  other  service 
music  played  by  the  machine  that  we  hope  to 
sell  more  for  the  same  purpose." 


TRADE  NEWS  FROM  INDIANAPOLIS 


Good  Outlook  for  Pathe  Business — Many  Deal- 
ers Now  Handling  That  Line — Maxwell  Pays 
Visit  to  Kipp  Plant — Other  News 


The  Newark  Edison  Shop 

with  the  efficient  force  of  salesmen  which  Presi- 
dent Charles  O'Connor  Sloane,  of  the  Phono- 
graph Sales  Co.,  who  runs  the  store,  has  got- 
ten together.  All  the  conditions  in  this  well- 
appointed  place  are  decidedly  attractive  to  trade, 
and  the  volume  of  recent  business  proves  the 


Main  Salon  of  Newark  Edison  Shop 


Indianapolis,  Ind.,  May  4. — M.  P.  Tobin,  of  the 
Pathe  Phonograph  Co.,  Inc.,  distributors  of  the 
Pathe  machine  in  Indiana,  is  of  the  opinion  that 
the  outlook  for  Pathe  business  in  the  next  few 
months  is  very  good.  Mr.  Tobin  and  his  two 
brothers  have  been  putting  in  some  steady  work 
in  going  after  dealers  throughout  the  State  since 
they  organized  their  company  several  months 
ago. 

Among  the  dealers  signed  up  are  Wolf  & 
Dessauer,  of  Fort  Wayne;  H.  P.  Dahlen.  of 
Terre  Haute,  and  Robert  Adair,  of  Paducah,  Ky. 
Mr.  Tobin  considers  Wolf  &  Dessauer  one  of 
the  livest  Pathe  dealers  in  this  section  of  the 
country.  They  operate  one  of  the  leading  de- 
partment stores  and  are  pushing  the  Pathe 
machine  exclusively. 

Mr.  Tobin  has  been  carrying  on  a  very  sys- 
tematic advertising  campaign  that  is  bringing 
the  Pathe  machine  before  the  public  in  a  way 
that  is  bound  to  get  results  for  all  the  Indiana 
dealers. 

Mr.  Tobin  has  secured  the  services  of  R.  M. 
Stevens,  of  Indianapolis,  who  has  had  con- 
siderable experience  in  the  talking  machine  busi- 
ness, to  call  on  the  trade. 

The  results  thus  far  from  the  retail  business 
in  the  store  at  10  East  Washington  street,  which 

is  the  company's  head- 
quarters, have  been 
encouraging. 

J.  L.  Peters,  of  the 
Fuller- Wagner  Music 
Co.,  reports  that  the 
sale  of  records  con- 
tinues  exceptionally 
good  while  the  sale  of 
the  Victor  machines  is 
about  normal. 

At  the  Carlin  Music 
Co.,  the  Edison  and 
the  Sonora  machines 
are  running  about 
even  in  the  point  of 
sales,  according  to 
Frank  Carlin. 

The  featuring  of  the 
Starr  phonograph  in 
the  display  windows 
of  the  Starr  Piano  Co. 
is  bringing  favorable 


attention  to  the  various  interesting  features  of 
the  Starr  machine. 

H.  E.  Whitman,  manager  of  the  talking  ma- 
chine department  of  the  Pearson  Piano  Co., 
reports  that  business  in  April  was  very  brisk. 
The  company  has  been  featuring  both  the  Edi- 
son and  the  Victor  machines. 

A  full  line  of  both  Edison  and  the  Victor 
machines  has  been  placed  in  the  two  branches 
recently  opened  in  Kokomo  and  Anderson  by 
the  Pearson  Piano  Co. 

Walter  E.  Kipp,  of  the  Kipp  Phonograph  Co., 
distributors  of  the  Edison  machine,  attended 
the  Edison  dealers'  convention  in  Cincinnati, 
which  was  held  May  1  and  2,  and  proved  a 
most  interesting  affair. 

William  Maxwell,  vice-president  of  Thomas 
A.  Edison,  Inc.,  who  attended  the  convention, 
came  to  Indianapolis  Wednesday  with  Mr.  Kipp. 
Mr.  Maxwell  visited  the  Kipp  plant  and  he 
made  a  talk  to  the  Kipp  employes,  telling  of 
conditions  at  the  factory  and  advancing  helpful 
suggestions.  Mr.  Maxwell  spoke  of  the  pros- 
perous conditions  throughout  the  country  and 
he  praised  Mr.  Kipp  and  the  employes  for  the 
way  in  which  they  were  handling  the  Edison 
business  in  this  territory. 

Mr.  Kipp  said  that  the  Edison  business,  both 
from  the  wholesale  and  retail  standpoints,  was 
very  flourishing  with  the  main  complaint  being 
on  the  difficulty  to  get  orders  filled  fast  enough 
from  the  factory. 


HELPS  TERPSICHOREAN  ART 


With  the  commencement  of  the  summer 
season  and  a  corresponding  increase  in  the  de- 
mand for  dance  records  the  following  letter  re- 
ceived recently  by  the  Columbia  Graphophone 
Co.  from  Oscar  Duenweg,  president  of  the 
American  Society  of  Professors  of  Dancing,  has 
a  timely  appeal: 

"Practice  is  indispensable  for  a  pupil  in  danc- 
ing and  doubly  necessary  for  the  teacher.  I 
know  of  nothing  more  pleasing  than  a  Colum- 
bia Grafonola  and  Columbia  double-disc  records. 
In  the  retirement  of  your  studio,  if  you  will  but 
listen,  it  will  help  you  to  create  new  combina- 
tions of  motion,  but  this  is'  only  one  of  the 
pleasures  in  having  that  obedient  musical  ser- 
vant always  awaiting  your  command.  I  own 
a  Columbia  Grafonola  for  reasons  plus." 

DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL  TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


12 


THE   TALKING   MACHINE  WORLD 


MARIE  RAPPOLD 

Prima  donna,  Metropolitan  Opera  Company,  proving 
that  Edison  has  Re-Created  her  wonderful  voice  in 
all  its  richness. 


New  York  TRIBUNE 

April  29 

.  .  .  "Edison  Snares  Soul  of  Music — 
Mahogany  Prima  Donna  and  Rappold  Sing 
as  One  on  Concert  Stage — Voice  Blending 
Startles  2,500. 

"Mme.  Rappold  stepped  forward,  and 
leaning  one  arm  affectionately  on  the  phono- 
graph began  to  sing  an  air  from  'Tosca.' 
The  phonograph  also  began  to  sing  with 
exactly  the  same  accent  and  intonation.  It 
is  the  latest  triumph  of  Edison." 

New  York  EVENING  MAIL 

May  2 


.  .  .  "The  immense  auditorium  of  this  temple  of  musical  art  was  crowded 
to  its  capacity  by  a  representative  Carnegie  Hall  audience — musically  cultured 
and  musically  critical." 

"Mme.  Rappold  of  the  Metropolitan  Opera  House,  and  Thomas  A. 
Edison's  new  phonograph  both  sang. 

"The  ear  could  not  tell  when  it  was  listening  to  the  phonograph  alone  and 
when  to  actual  voice  and  reproduction  together." 

Brooklyn  DAILY  EAGLE 

April  29 

.  .  .  "Before  an  audience  of  some  2,500 
music  lovers,  Thomas  A.  Edison  exhibited 
the  latest  child  of  his  inventive  brain  yester- 
day afternoon  in  Carnegie  Hall,  and  the 
2,500  sat  enthralled  under  the  spell  of  a 
wizardry  which  reproduced  for  them  a 
human  voice  with  such  fidelity  that  no  one 
in  the  audience,  hearing  also  the  same  music 
at  first  hand,  could  tell  which  was  the  real 
and  which  the  reproduced." 


CHIPPENDALE— 
Official  Laboratory  Model 


Do  you  know  of  any  other  instru- 
ment that  could  sustain  such  a  test? 


THE    TALKING    MACHINE  WORLD 


13 


EESSSSESSSSESSgSESSEgSSESSEEgSgEBSBSSSBHBBKBSBSSBBHEeHlffl 


PHILADELPHIA 
TELEGRAPH 

April  28 

.  .  .  "Music  lovers  of  Philadelphia  heard 
last  night  one  of  the  most  marvelous  achieve- 
ments of  modern  science — a  reproduction  of 
the  human  voice  so  perfect  and  unerring  that 
it  was  impossible  to  distinguish  between  it  and 
the  real  voice  of  the  original  singer. 

"Madam  Marie  Rappold,  prima  donna  of  the 
Metropolitan  Opera  Company,  of  New  York, 
stood  beside  a  mahogany  cabinet  which  en- 
closed the  most  recent  model  of  the  Edison 
Diamond  Disc  Phonograph  in  Witherspoon 
Hall  and  sang  in  person,  while  the  same  song 
was  reproduced  from  a  record  made  months 
before  in  the  Edison  laboratory. 


ARTHUR  MIDDLETON 
of  the  Metropolitan,  comparing  his  thrilling 
basso    with    Edison's    Re-Creation    of  it. 


"Many  in  the  audience  leaned  forward  to  catch  some  difference  in  the  two 
voices,  but  there  was  none.  There  was  a  perfect  blend  of  tone  and  beauty, 
the  one  shading  into  the  other.  Here  the  human  qualities  of  Edison's  latest 
invention  stood  out  vividly." 


Re- Creation  is  an  unparalleled  achievement  and  a  most 
valuable  asset  of  the  Edison  dealer. 


The  Edison  Probationary  Zone 
plan  allows  each  dealer  ample 
territory  in  which  to  do  a  profitable 
business. 


Details  of  this  plan  may 
be  secured  by  addressing 


Thomas  A.  Edison,  Inc. 

279  Lakeside  Avenue 
Orange,  New  Jersey 


Sheraton, 

inlaid 

mahogany 


EwEEEEESEgggggggEEEHEiSglsBS 


gE®HSBHEfiHBHSSHSBSSBE®BEEBBBESEESEEEESSBSESEEESEEEE 


BaasaEHsa 


SEE3 


14 


THE   TALKING   MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


Boston,  Mass.,  May  8, — April  business  for  the 
most  part  was  good  in  all  the  local  talking  ma- 
chine establishments,  and  one  of  the  best  in- 
dices of  good  business  along  general  lines  is 
seen  in  the  activities  of  the  various  express  com- 
panies. To  care  for  the  deliveries  in  the  Boston 
district  alone,  says  a  newspaper  article  to-day, 
touching  on  the  records  of  express  companies, 
it  has  been  necessary  for  the  American  Express 
Co.  to  add  twenty-three  auto  trucks,  while  the 
Adams  Express  Co.  has  added  forty-five  horses 
to  its  equipment  within  a  few  weeks,  and  must 
soon  duplicate  the  order.  Mentioned  in  the  list 
of  heavy  importations  into  Boston  are  talking 
machines,  and  these  have  been  arriving  by  the 
carloads,  and  all  this  for  the  one  local  district 
alone.  Who  says  business  isn't  booming! 
Elated  Over  Business  Conditions 

Manager  R.  S.  Hibshman,  of  the  Vocalion 
Co.,  and  who  also  is  its  president,  is  highly 
elated  over  the  business  which  his  house  has 
been  doing;  and  the  record  made  a  month  ago 
with  the  company  in  the  local  field  only  a  short 
time,  is  being  more  than  duplicated  now.  In  the 
handsome  parlors  of  the  concern  at  190-192 
Boylston  street,  there  are  a  number  of  instru- 
ments of  unique  pattern,  and  as  pieces  of  furni- 
ture they  are  exquisite  adornments  to  any  salon. 
These,  of  course,  represent  the  highest  priced 
instruments,  but  they  are  the  ones  which  are  find- 
ing a  ready  sale  at  the  present  time,  and  both 
Mr.  Hibshman,  J.  F.  Meade,  the  treasurer,  and 
their  competent  staff  are  not  finding  it  at  all 
difficult  to  interest  a  select  line  of  customers 
in  these  handsome  types  of  machines. 

Pardee-Ellenberger  Prosperity 

There's  only  one  report  from  the  Pardee- 
Ellenberger  Co.,  and  that  is  the  best.  Manager 
Frederick  H.  Silliman,  who  keeps  in  the  closest 
touch  with  his  portion  of  the  New  England 
field,  says  that  the  demand  for  Edison  goods 
is  rapidly  growing  and  the  spring  trade  promises 
to  exceed  anything  ever  known. 

Plans  for  New  Ditson  Building 

It  is  now  pretty  well  known  in  the  trade  that 
the  Oliver  Ditson  Co.,  the  large  Boston  music 
house  and  jobbers  in  Victor  goods,  is  to  move 
from  its  present  location  at  150  Tremont  street, 
into  a  new  building  soon  to  be  especially  con- 
structed at  178-179  Tremont  street,  the  site  of 
the  present  Knickerbocker  Building,  which  is 
to  be  razed  early  in  June.  In  the  plans  for  the 
new  Ditson  Building  special  attention  is  to  be 


paid  to  properly  housing  the  Victor  department, 
which,  under  the  able  management  of  Henry  A. 
Winkelman,  has  grown  to  very  large  propor- 
tions. Good  and  convenient  and  complete  as 
is  the  present  department,  the  one  in  the  new 
building  will  be  even  better,  and  ample  pro- 
vision will  be  made  for  growth  for  some  time 
to  come.  In  moving  further  up  town  this  Vic- 
tor department  will  be  in  the  very  center  of 
the  talking  machine  business,  and  it  will  have 
as  its  nearest  neighbors,  the  Eastern  Talking 
Machine  and  the  Columbia  Graphophone  com- 
panies, as  well  as  others  only  a  bit  further 
away.  In  every  way  the  change  is  to  be  advan- 
tageous. The  location  will  still  be  opposite 
Boston  Common,  which  means  that  apart  from 
the  fine  view  from  the  front  windows  there  will 
always  be  the  best  of  light  and  air. 

Educational  Sales  Talks 

The  Business  Building  Club  of  the  Columbia 
headquarters  continues  to  hold  its  regular  meet- 
ings and  at  the  last  conference  the  employes 
were  given  a  talk  on  the  value  of  a  man  or 
woman  knowng  the  goods  which  they  are  en- 
gaged in  selling.  Salespeople  are  paid  for 
what  they  know,  it  was  emphasized,  and  the 
more  completely  they  are  in  touch  with  their 
work  the  more  valuable  they  become  to  their 
employer,  for  this  intimate  knowledge  better 
fortifies  them  to  talk  up  the  goods.  Manager 
Erisman  has  always  been  keen  on  efficiency  and 
he  has  around  him  one  of  the  best  business  staffs 
that  can  be  found  in  the  city. 

Columbia  Managers  in  New  England  Meet 

A  meeting  of  the  New  England  managers  of 
the  Columbia  Graphophone  Co.  was  held  on 
Tuesday,  April  18  at  the  Boston  office  of  the 
company,  the  managers  having  been  called  in 
by  New  England  Manager  Arthur  C.  Erisman, 
in  whose  private  offices  the  sessions  were  held. 
This  was  the  first  time  that  the  New  England 
men  had  got  together  and  there  was  much  for 
them  to  consider.  Those  present  were  George 
P.  Donnelly,  of  Portland,  Me.;  R.  L.  Perrett, 
of  Springfield;  R.  E.  Demarest,  of  Hartford, 
Conn.;  H.  M.  Blakeborough,  of  New  Haven, 
Conn.,  and  J.  C.  Carr,  of  Providence,  R.  I.  The 
problems  confronting  the  local  manager  were 
discussed  at  considerable  length  and  the  vari- 
ous hardships  to  be  endured  through  the  in- 
ability to  get  sufficient  goods  was  gone  into 
in  detail.  The  value  of  an  intelligent  business- 
like selling  organization  was  emphasized  and 


the  advice  and  suggestions  received  from  Man- 
ager Erisman  should  prove  of  the  greatest  value 
in  the  subsequent  overtures  for  business 
throughout  New  England,  for  there  are  few 
men  in  the  talking  machine  business  to-day  who 
are  better  informed  on  details,  who  have  keener 
perception  or  who  understand  human  nature 
than  he.  It  is  Mr.  Erisman's  intention  to  have 
these  conferences  every  six  weeks. 

More  Room  for  M.  Steinert  &  Sons  Co. 

With  such  a  growing  business  as  one  notes  at 
the  Arch  street  Victor  quarters  of  the  M.  Stein- 
ert &  Sons  Co.,  it  was  necessary  to  have  in- 
creased quarters  and  now  that  all  changes  and 
improvements  are  completed,  visitors  find  one  of 
the  most  convenient  and  best-arranged  head- 
quarters of  any  talking  machine  house  in  New 
England.  The  principal  changes  have  been  ef- 
fected on  the  second  and  third  floor,  Manager 
Herbert  L.  Royer  having  his  private  offices  on 
this  latter  one  and  quite  removed  from  any  in- 
terference and  not  as  accessible  to  outsiders  as 
formerly.  All  the  offices,  as  well  as  the  book- 
keeping department,  are  on  this  third  floor, 
which  is  handsomely  finished  in  light  woods. 
The  second  floor  is  a  positive  delight  to  cus- 
tomers. At  the  front  are  a  series  of  new  dem- 
onstration booths  comfortably  fitted  up,  while 
at  the  rear  are  all  facilities  for  the  storage  for 
records  with  a  large  counter  in  front  which 
gives  it  the  appearance  of  an  up-to-date  shop. 
Advertising  Manager  Baker  a  Visitor 

Manager  Arthur  C.  Erisman,  of  the  Columbia 
offices,  says  that  April  was  the  biggest  month 
in  the  history  of  his  department,  and  at  the 
rate  May  has  opened  up  there  is  a  strong  likeli- 
hood that  it  too  will  make  a  great  showing. 
Mr.  Erisman  had  the  pleasure  a  short  time  ago 
of  entertaining  Edward  M.  Baker,  the  Colum- 
bia's advertising  manager,  who  came  over  from 
New  York  for  a  few  days'  conference  and  to 
study  the  series  of  advertising  programs  which 
Manager  Erisman  has  been  at  work  on  and 
which  are  to  be  scattered  among  the  New 
England  dealers.  Mr.  Erisman  himself  was 
over  to  New  Yqrk  lately  in  conference  with 
some  of  the  company's  officials. 
Chickering  Baseball  Team  Ready  for  All  Comers 

The  Chickering  &  Sons  baseball  team  is  all 
ready  to  meet  its  deadly  opponents.  The  men 
have  been  carefully  selected  from  among  the 
Victor  and  Edison  staffs  and  the  team's  first 
game  was  played  on  April  19,  against  the  South 


RE-CREATION— Edison's  New  Art,  has  secured  for  the  New 
EDISON  Diamond  Disc  Phonograph  the  stamp  of  unqualified 
approval  from  the  cultured  music  lover  who  turns  a  deaf  ear 
toward  anything  that  smacks  of  mechanical  reproduction — the 
critic  who  will  have  nothing  short  of  the  actual  RE-CREATION 
of  musical  sound.  Added  to  this  is  the  fact  that  every  Edison 
dealer  has  plenty  of  "elbow  room." 

(From  a  recent  advertisement  by  Thomas  A.  Edison,  Inc.) 

We  can  add  to,  but  not  strengthen  the  truthfulness  and  accuracy  of 
the  foregoing.  We  can  say,  however,  that  two  P-E  Services  are  at  your 
disposal— each  a  separate  organization  of  post-graduate  experience. 


THE  PARDEE-ELLENBERGER  CO.,  INC. 

Edison  Jobbers  for  New  England,  with  complete  wholesale  offices  at 

BOSTON   and   NEW  HAVEN 


THE   TALKING   MACHINE  WORLD 


15 


It  would  be  a  star  salesman  who  could  sub- 
stitute something  else  for  a  customer's  de- 
mand for  the  new  records  by  Louis  Graveure, 
the  season's  musical  sensation.  New  record- 
ings in  the  Columbia  list  for  June. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"Jor  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


Quincy  A.  A.  April  19  is  a  local  holiday  in 
Boston,  so  all  the  employes  of  the  Tremont 
street  warerooms  were  anxious  to  "root"  for 
their  team  and  went  to  Quincy  in  one  of  the 
large  Chickering  auto  trucks,  the  trip  out  and 
back  being  one  of  the  pleasant  features  of  the 
day.  On  May  30,  in  the  forenoon,  the  Chicker- 
ing team  will  play  the  Maiden  All  Stars.  In 
between  the  established  dates  of  the  official 
games  the  Chickering  nine  will  play  a  team  made 
up  of  talking  machine  boys  from  the  other 
houses,  to  be  known  as  the  Talking  Machine 
All  Stars. 

Busy  Month  with  Eastern  Co. 

Business  at  the  Eastern  Talking  Machine  Co. 
headquarters  is  all  that  could  be  desired.  April 
was  a  splendid  month  and  the  scarcity  of  goods 
proved  to  be  a  serious  detriment.  Manager 
Billy  Fitzgerald  is  putting  in  some  hard  work 
on  his  end  of  the  business  and  showing  results, 
too.  J.  A.  McNabb,  the  vice-president  of  the 
Eastern,  was  over  here  from  New  York  for  a 
few  days  lately,  spending  most  of  his  time  at 
the  local  headquarters. 

Recital  at  Boston  Press  Club 

At  a  recent  meeting  of  the  Boston  Press 
Club,  the  members  were  entertained  with  choice 
selections  on  a  handsome  Edison  laboratory 
model  machine  which  had  been  kindly  loaned 
the  club  by  the  F.  H.  Thomas  Co.,  in  Back  Bay. 
The  demonstration  was  in  charge  of  H.  L. 
Armes,  the  secretary  of  the  club.  The  F.  H. 
Thomas  Co.  has  been  meeting  with  marked  suc- 
cess lately  in  disposing  of  the  higher-priced 
Edison  outfits. 

Singers  Record  Acts  as  Advertisement 

That  a  record  of  a  singer  should  be  of  such 
fine  reproducing  qualities  as  to  result  in  an  en- 


gagement for  the  singer — is  what  promises  to 
result  from  the  new  records  of  Louis  Graveure, 
the  newly  discovered  Belgian  baritone.  Lately 
Fred  J.  Mclsaacs,  who  each  season  manages  a 
series  of  high-class  concerts  at  Tremont  Temple, 
heard  this  singer's  records  in  the  Columbia  ware- 
rooms  and  was  so  delighted  that  he  exclaimed 
that  he  must  get  that  artist  for  one  of  his  next 
winter's  concerts.  So  it  may  be  that  he  will 
be  a  feature  of  next  winter's  popular  course  at 
the  Temple. 


"THE  SCIENCE  OF  MUSICAL  SOUNDS" 

Interesting  and  Comprehensive  Volume  on  Im- 
portant Subject  Written  by  Prof.  Dayton  C. 
Miller — Published  by  Macmillan  Co. 


other  wind  instruments,  the  violin,  the  voice, 
the  piano  and  various  combinations  of  them  all. 

A  special  chapter  is  given  over  to  physical 
characteristics  of  vowels,  their  tone  qualities 
and  origin,  and  to  word  formation,  while  still 
another  chapter  relates  to  the  science  and  art 
of  music.  "The  Science  of  Musical  Sound"  is 
so  written  that  it  makes  an  appeal  to  the  lay- 
man as  well  as  to  the  scientist,  and  for  the 
student  who  desires  to  delve  deeply  into  the 
science  there  is  offered  a  most  imposing  list  of 
general  references  that  in  itself  makes  the  book 
of  exceptional  value. 


TO  ABOLISH  THE  TALKER! 


It  is  doubtful  if  the  science  of  musical  sound 
has  ever  been  treated  quite  as  exhaustively,  and 
certainly  it  has  never  been  treated  so  interest- 
ingly as  in  a  new  volume  lately  completed  by 
Prof.  Dayton  Clarence  Miller  and  just  published 
by  the  Macmillan  Co.  The  new  book  entitled 
"The  Science  of  Musical  Sounds"  is  largely  a 
compilation  of  eight  lectures  given  by  Prof. 
Miller  before  the  Lowell  Institute  under  the 
general  title  of  "Sound  Analysis." 

The  work,  profusely  illustrated,  takes  the 
reader  by  comprehensive  steps  from  the  defi- 
nition of  sound  itself  through  the  characteristics 
of  tone  and  pitch,  methods  of  recording  and 
photographing  sound  waves,  analysis  of  har- 
monic curves,  the  influence  of  the  horn  and  dia- 
phragm on  sound  waves  (a  chapter  that  should 
be  of  particular  interest  to  those  connected  with 
the  talking  machine  trade)  and  tone  qualities 
of  musical  instruments,  including  the  flute  and 


Candidate  for  Arkansas  Legislature  Will  Wage 
Relentless  War  on  Talking  Machines 


Batesville,  Ark.,  May  10. — -Horace  Perrin,  an 
insurance  agent  of  this  town,  has  announced 
that  he  will  be  an  independent  candidate  for  the 
legislature  and  his  platform  consists  of  a  single 
plank,  that  plank  being  the  promise  that  if 
elected,  he  will  introduce  a  bill  into  the  State 
legislature  making  it  unlawful  to  play  a  talk- 
ing machine  anywhere  in  the  State  of  Arkansas! 
While  Mr.  Perrin  claims  that  he  has  been  as- 
sured of  the  votes  of  a  vast  number  of  citizens 
who  sympathize  with  him  in  his  endeavor  to 
still  forever  the  "chords"  in  talking  machine 
records,  the  talking  machine  dealers  and  owners 
in  the  State  are  laying  in  new  stocks  of  ma- 
chines and  records  just  the  same,  seemingly 
giving  no  heed  to  the  storm  of  destruction 
which  is  threatening  to  break  around  their  de- 
fenseless heads  and  machines,  at  almost  any^ 
time! 


Needling  Talking  Machines  With  BAGSHAW  Needles 


is  a  big  job  in  itself,  for  it  requires  a  specialized  equipment,  a  training  embracing 
manufacturing  and  marketing,  including  practical  knowledge  of  steel  in  its  relation  for 
proper  sound  reproduction,  and  workmen  skilled  in  the  art  of  needle  manufacture. 

Millions  of  records  are  played  DAILY,  and  although  our  new  plant  has  four  times  the 
capacity  of  our  former  one,  we  are  having  all  we  can  do  to  fill  orders. 

Bagshaw  needles  were  the  FIRST  steel  needles  to  be  made  for  talking  machines;  at  the 
start  we  determined  that  Bagshaw  needles  would  be  the  quality  leader,  and  for  many 
years  the  accepted  standard  for  needles  has  been  embraced  in  the  one  word  "Bagshaw.'' 

Be  particular  about  your  needles.  Bagshaw  needles  will  help  in  demonstrations,  in  sales 
of  machines  and  in  the  development  of  a  tremendous  record  business. 


W.  H.  BAGSHAW       .....        Lowell,  Mass. 

Oldest  and  Largest  Manufacturer  Established  1870 


16 


THE    TALKING    MACHINE  WORLD 


He  M.  STEINERT  &  SONS  CO 


Victor 
Distributors 


The  LARGEST  exclusive  Victor  Store  in 
New  England.  It  must  be  self-evident 
that  SERVICE  made  this  possible. 

Steinert  Victor  Service 

Mr.  Dealer  are  YOU  receiving  it? 

We  have  the  largest  stocks  of  Victor  Records  in  New 
England.  And  in  every  detail  of  our  business  our  aim 
isjto  make  Steinert' s  and  Service  mean  one  and  the 
same  thing  to  our  customers. 

Our  Boston  telephone  number  is  Oxford  1330. 


Place  your  order  to-day 
Steinert  Service  costs  no  more 


M.  STEINERT  &  SONS  COMPANY 

Victor  Distributors 
35  ARCH  STREET  ::  ::  BOSTON,  MASS. 


THE    TALKING    MACHINE  WORLD 


17 


Kathleen  Parlow,  Louis  Graveure,  Trio  de  Lutece, 
Leopold  Godowsky,  Marie  Sundelius,  Henri  Scott— 
a  veritable  feast  of  world  famous  singers  and  instru- 
mentalists for  the  lovers  of  good  music.  New  records 
by  each  one  of  these  artists  in  the  Columbia  June  list. 


(Write  for  "Music  Money"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


FOUNDATION  FOR  VICTOR  BUILDING    NEW  ARTISTS  FOR  PATHE  RECORDS      HOLD  DEBATE  ON  STEVENS  BILL 


Work  of  Sinking  Piles  for  New  Cabinet  Manu- 
facturing Building  for  the  Victor  Talking 
Machine  Co.  Is  Progressing 


Mme.  Marie  Narelle  and  Hugh  Allan  Sign  Con- 
tracts with  That  Concern 


Talking   Machine   Men   Listen   to  Interesting 
Arguments  at  Kansas  City  Meeting 


Camden,  N.  J.,  May  10. — The  work  of  sinking 
the  piles  for  the  new  half  million  dollar  cabinet 
manufacturing  building  which  will  be  erected 
for  the  Victor  Talking  Machine  Co.  at  Dela- 
ware avenue  and  Market  street  is  well  under- 
way. There  will  be  a  thousand  of  these  piles 
and  the  cost  of  sinking  them  will  amount  to 
$25,000,  the  work  being  done  by  the  Simplex 
Foundation  Co.,  of  Tacony.  The  new  building 
will  be  of  reinforced  concrete  construction,  with 
brick  walls,  granite  base  and  limestone  trim- 
mings and  will  be  six  stories  in  height.  It 
will  contain  140,000  square  feet  of  floor  space, 
and  will  be  topped  by  a  tower  on  the  Market 
street  side  which  will  rise  to  a  height  of  205 
feet,  this  tower  taking  the  place  of  the  present 
sprinkling  tower,  which  is  to  be  demolished. 


CLOSE  BIG  SALES  MONTH 


Detroit,  Mich.,  May  3. — J.  R.  Peckham,  sales 
manager  of  the  Pathephone  Co.  of  Detroit,  114 
Farmer  street,  Pathe  distributor,  reports  the 
closing  of  a  record-breaking  month  in  April, 
the  sales  totals  far  exceeding  all  expectations, 
and  easily  outdistancing  any  previous  month. 
Several  new  models  of  Pathephones  are  ex- 
pected to  arrive  here  shortly  and  Pathe  dealers 
are  evincing  a  keen  interest  in  their  advent. 
Mr.  Scarlata,  formerly  salesman  for  the  Detroit 
Co.,  has  been  appointed  traveling  representa- 
tive, and  is  achieving  excellent  results. 


The  Pathe  Freres  Phonograph  Co.,  New 
York,  announced  this  week  the  addition  to  the 
company's  list  of  recording  artists  of  Mme. 
Marie  Narelle  and  Hugh  Allan.  Both  of  these 
artists  have  signed  exclusive  Pathe  contracts, 
and  their  records  will  be  announced  in  the  near 
future. 

Mme.  Narelle  is  an  Irish  soprano  who  has 
acquired  considerable  prestige  as  an  interpreter 
of  Irish  folk  songs,  Indian  and  Scotch  songs, 
in  addition  to  a  wide  repertoire  of  recognized 
classical  numbers.  She  accompanied  John  Mc- 
Cormack  upon  a  recent  tour  and  received  hearty 
praise  from  the  newspaper  critics  along  the 
route. 

HugK  Allan  is  a  baritone  who  has  appeared 
with  prominent  opera  companies  here  and 
abroad,  and  is  well-known  in  musical  circles 
for  his  splendid  rendition  of  Neapolitan  songs. 
He"  has  an  extensive  repertoire  and  his  records 
will  doubtless  be  well  received  by  Pathe  patrons 
wherever  introduced. 


WAR  RECORDS  FOR  POSTERITY 


According  to  a  despatch  from  Geneva,  Switz- 
erland, Emperor  Francis  Joseph,  of  Austria, 
was  recently  persuaded  to  hand  his  personal 
ideas  about  the  war  down  to  posterity  through 
talking  machine  records  in  German  and  Hungarian, 
according  to  a  report  in  the  Swiss  newspapers.  It 
is  added  that  the  records  will  not  be  made  public 
until  after  the  Emperor's  death. 


Kansas  City,  Mo.,  May  8. — A  "joint  debate" 
on  the  Stevens  bill  was  the  feature  of  the  meet- 
ing of  the  Commercial  Club's  Public  Affairs 
Committee  May  3,  at  which  more  than  200  busi- 
ness men  were  present.  C.  E.  LaVigne,  for- 
merly special  agent  of  the  Federal  Trade  Com- 
mission, later  director  of  the  bureau  of  investi- 
gations of  the  New  York  Tribune,  now  repre- 
senting the  American  Fair  Trade  League,  spoke 
in  favor  of  the  legislation  now  pending,  and  H. 
S.  Ames,  of  Dayton,  O.,  took  the  other  side. 
Charles  J.  Schmelzer,  president  of  the  Schmel- 
zer  Arms  Co.,  of  Kansas  City,  distributors  of 
the  Victor  goods,  is  the  leading  exponent  of 
the  Stevens  bill  in  the  Middle  West,  and  he  was 
largely  responsible  for  the  meeting.  He  sat 
beside  Mr.  LaVigne  at  the  speakers'  table.  Many 
other  talking  machine  jobbers  and  retailers  were 
present.  Mr.  LaVigne  spoke  fluently  and  fer- 
vently, and  made  a  deep  impression.  He  em- 
phasized that  uniform  prices  for  uniform  goods, 
and  the  development  of  honest  advertising,  are 
the  best  checks  to  unfair  competition,  and  the 
best  preventives  of  monopoly.  He  gave  many 
specific  instances,  culled  from  his  experiences  in 
New  York,  of  merchants  advertising  identified 
goods  at  lower  than  standard  prices — and  then 
selling  customers  other  and  nondescript  goods 
at  higher  prices  than  the  same  articles  could 
be  bought  for  in  legitimate  stores. 


The  Corcoran  Ovenshire  Co.,  of  Penn  Yann, 
N.  Y.,  is  erecting  soundproof  demonstration 
booths  for  talking  machines  in  its  store. 


DITSON 


VICTOR 
SERVICE 


The  name  "Ditson"  means  music.  Music  means  Ditson.  Over  75 
years  of  association  with  the  retail  trade  of  this  country  give  us  a 
knowledge  of  conditions  that  is  of  help  to  you. 

Ditson  Victor  Service  stands  foremost  in  the  East.  It  is  for  the  small 
dealer,  particularly,  that  we  desire  most  to  help,  but  the  small  man  of 
to-day  soon  grows,  with  intelligent  help,  to  the  big  man  of  to-morrow. 
On  our  books  are  many  dealers  who  formerly  bought  in  lots  of 
hundreds  and  now  buy  in  thousands. 

We  furnish  a  complete  line  of  musical  instruments,  from  Accordeons 
to  Zithers,  and  Books  of  Music  and  Sheet  Music. 


Building  of  the 
Ditson  Company 
at  Boston 


BOSTON 

Oliver  Ditson  Co. 


NEW  YORK 

Chas.  H.  Ditson  &  Co. 


18 


THE    TALKING    MACHINE  WORLD 


TALKING  MACHINE  MEN,  INC.,  MEET 

John  E.  Hunt,  Chosen  Unanimously,  to  Preside 
as  President  of  Local  Talking  Machine  Deal- 
ers' Association  for  Another  Year — Other 
Officers  Re-elected — Great  Revival  of  Interest 
in  the  Organization — Membership  Grows 


The  annual  meeting  and  election  of  officers 
of  The  Talking  Machine  Men,  Inc.,  was  held  on 
April  26  in  the  assembly  room  of  the  Merchants' 
Association  of  New  York,  and  proved  a  lively 
session  in  many  particulars,  especially  in  view 
of  the  several  important  discussions  on  trade 
topics.  The  success  of  John  E.  Hunt's  work  as 
president  of  the  organization  was  indicated  by 
the  fact  that  he  was  re-elected  for  another  term 
by  a  unanimous  vote  due,  as  the  nominating 
committee    reported:    "to    the    fact    that  Mr. 


Such  an  emblem  will  be  presented  to  the  as- 
sociation for  adoption  at  an  early  date. 

The  revival  in  interest  in  The  Talking  Ma- 
chine Men  during  the  past  few  months  has  been 
remarkable,  and  the  best  indication  of  its  effect 
was  the  attendance  of  nearly  250  talking  ma- 
chine dealers,  jobbers  and  factory  representa- 
tives at  the  annual  dinner  of  the  association 
held  recently.  It  has  been  proven  again  that 
there  is  a  real  need  for  an  association  of  talk- 
ing machine  dealers  in  New  York  and  that 
there  are  a  surprising  number  of  interesting 
and  important  matters  that  can  be  brought  be- 
fore and  discussed  by  such  a  body  with  profit 
to  all  concerned.  Much  credit  is  due  to  the 
present  officers,  who  have  been  re-elected,  for 
this  revival  of  interest  and  it  is  to  be  hoped 
that  the  plans  made  for  future  activities  of  the 
association  will  be  worked  out  to  completion. 

The  considerable  number  of  twenty-six  new 
members  was  voted  through  at  the  meeting. 
Supplementary  to  this  move  of  an  aggressive 
tenor  the  body  decided  to  introduce  such  new 
committees  as  a  committee  on  entertainment, 
a  press  and  advertising  committee,  a  purchasing 
committee,  and  a  legislating  committee.  These 
new  committees  are  expected  to  render  valuable 
information  to  the  members  of  the  organization, 
as  well  as  constructive  assistance  in  the  furth- 
ering of  the  organization's  progress. 


Fall  in 
Join  the  Army  of 
Nyoil  Dealers  and 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 


NEW  LINE  OF  "WONDER"  MACHINES 

Latest  Models  Equipped  with  Universal  Tone 
Arm  to  Play  All  Makes  of  Records 


EDISON  DEALERS  ENTERTAINED 

Over  Two  Hundred  in  Northwest  Hold  Con- 
vention in  Minneapolis,  Enjoy  Banquet,  Listen 
to  Good  Speeches  and  Tone  Test 


John  E.  Hunt,  Newly  Elected  President 

Hunt  has  guided  us  from  the  stages  of  infancy, 
when  he  had  only  twelve  active  members,  to  a 
position  of  real  importance,  whch  was  evidenced 
by  the  244  talking  machine  men  who  were  pres- 
ent at  the  recent  banquet  held  at  the  McAlpin 
Hotel." 

Sol  Lazarus  and  A.  Galuchi  were  re-elected 
secretary  and  treasurer,  respectively,  of  the  as- 
sociation, and  J.  T.  Coughlin  will  continue  as 
vice-president  for  New  York  and  H.  Jaffe  for 
New  Jersey.  A.  P.  McCoy,  of  the  Fulton, 
Driggs  &  Smith  Co.,  Waterbury,  was  elected 
vice-president  for  Connecticut. 

Following  discussions  at  previous  meetings 
it  was  decided  that  the  members  of  the  asso- 
ciation should  select  some  emblem  for  display 
in  their  stores  to  indicate  that  they  were  mem- 
bers of  that  body  and  therefore  advocates  of 
price  maintenance  and  fair  business  generally. 


The  Wonder  Talking  Machine  Co.,  113  Fourth 
avenue,  New  York,  is  now  displaying  at  its 
showrooms  the  new  line  of  "Wonder"  machines 
with  a  universal  tone  arm  and  sound  box,  play- 
ing all  makes  of  records.  A  number  of  out-of- 
town  dealers  have  visited  the  showrooms  during 
the  week  and  are  well  pleased  with  the  new  fea- 
tures of  the  "Wonder"  line.  Hugo  S.  Radt, 
secretary  of  the  company  states  that  a  new  elec- 
tric-driven machine  embodying  numerous  dis- 
tinctive points  will  soon  be  ready. 


Samuel  Danberg,  a  former  employe  of  the 
Carl  Hoffman  Music  Co.,  of  Kansas  City,  Mo., 
has  opened  the  Danberg  Music  Store,  412  East 
Eleventh  street,  that  city.  He  handles  small 
goods  and  talking  machines. 


The  offices  of  the  Crescent  Talking  Machine 
Co.,  which  has  been  located  for  some  time  at  99 
Chambers  street,  New  York,  have  been  removed 
to  the  ground  floor  of  89  Chambers  street,  where 
the  company  has  created  a  handsome  retail 
wareroom,  combining  the  wholesale  offices 
with  it. 


Minneapolis,  Minn.,  May  6. — Nearly  two  hun- 
dred Northwestern  dealers  in  Edison  Diamond 
Disc  phonographs  assembled  yesterday  at  the 
Radisson  Hotel,  Minneapolis,  upon  invitation 
of  Laurence  H.  Lucker,  Edison  Diamond  Disc 
phonograph  jobber  for  the  Northwestern  zone, 
for  a  business  conference  and  an  Edison  enter- 
tainment including  a  tone  test  with  Mme.  Rap- 
pold,  soloist  of  the  Metropolitan  Grand  Opera 
Company. 

The  program  for  the  convention  included  talks 
by  men  from  the  factory,  an  automobile  tour 
of  the  Twin  Cities,  pleasure  resorts  and  in  the 
evening  a  tone  test  by  Mme.  Rappold.  After 
the  tone  test  a  banquet  was  held  in  the  Gold 
Room  of  the  Radisson  Hotel,  at  which  William 
Maxwell,  vice-president  of  Thomas  A.  Edison, 
Inc.,  gave  a  talk  on  selling  tips  and  the  factory 
policy.  V.  E.  Fuller  talked  on  tone  tests,  George 
Silzer,  of  Harger  &  Blish,  Des  Moines,  la.,  spoke 
on  advertising,  and  other  men  from  the  Edison 
factory  addressed  the  dealers  on  various  sub- 
jects. During  the  banquet  the  motion  picture 
"Voice  of  the  Violin"  was  shown. 


Honan  &  Eckhardt,  of  Ansonia,  Conn.,  have 
taken  the  local  agency  for  the  Reginaphone. 


We  Fill  Your  Orders 


Records: 


You  cannot  afford  at 
at  this  time  to  be  with- 
out the  services  of  a 
Jobber  who  guarantees 
to  fill  your  orders. 


i 


Machines: 


ECLIPSE 


1 


f 


Almost  daily  ship- 
ments by  the  Factory 
and  by  concentrating 
our  efforts  enables  our 
extending  unequaled 
service. 


Cleveland  is  the  logical  Center  between  New  York  and  Chicago  and  our  Shipping  Facilities  are 
unequaled.    You  save  Time,  Increase  your  Profits  and  reduce  operating  expenses. 

A  TRIAL  WILL  CONVINCE 

ECLIPSE    MUSICAL    CO..  Distributors 

CLEVELAND 


THE    TALKING    MACHINE  WORLD 


19 


DEALERS  MEET  IN  KANSAS  CITY 


Retailers  of  Edison  Diamond  Disc  Phonographs 
Hold  Interesting  Convention  in  That  City — 
Listen  to  Good  Addresses  and  Tone  Test 


Kansas  City,  Mo.,  May  10. — One  of  the  best 
get-together  affairs  held  in  this  section  of  the 
country  for  some  time  was  the  recent  gathering 
of  the  Edison  dealers  of  the  Kansas  City  zone. 
In  response  to  personal  letters  and  appeals  sent 
out  by  M.  M.  Blackman,  general  manager  of 
the  Kansas  City  agency,  a  large  number  of  the 
dealers  were  present  at  the  Edison  Diamond 
Disc  dealers'  convention  held  here  on  May  9. 

The  feature  of  the  gathering  was  the  tone- 
test  recital  in  the  evening  at  the  Grand  Avenue 
Temple,  where  Miss  Marie  Kaiser,  the  celebrated 
soprano  from  New  York  City,  rendered  a  num- 
ber of  her  favorite  songs,  with  Edison's  re- 
creation of  her  voice  to  be  heard  in  compari- 
son. 

The  meeting  was  opened  at  the  Edison  Shop, 
starting  at  9  o'clock  in  the  morning.  Personal 
instruction  was  given  to  salesmen  and  mechan- 
icians by  B.  B.  Dennis  and  R.  W.  Bailey,  ex- 
perts in  their  respective  lines,  from  which  the. 
dealers  got  many  valuable  pointers. 

The  afternoon  session  was  mostly  devoted 
to  speechmaking  and  was  held  at  the  Muehle- 
bach  Hotel.  A  "How-Do-You-Do"  talk  was 
made  by  Mr.  Blackman,  which  was  followed  by 
a  short  talk  by  William  Maxwell,  second  vice- 
president  of  the  Thomas  A.  Edison,  Inc.,  on 
the  subject:  "Edison  Diamond  Disc  Merchan- 
dising Methods."  Other  speakers  of  the  after- 
noon and  their  subjects  -  were  as  follows: 
"Motors  and  Motor  Troubles,"  by  B.  B.  Dennis, 
traveling  expert  mechanician;  "Financing  the 
Dealer's  Paper,"  by  R.  T.  Pritchard,  connected 
with  the  Phonograph  Co.,  Chicago;  "Intensive 
Selling  or  the  Value  of  a  Man,"  M.  M.  Black- 
man,  manager  of ,  the  Kansas  City  office,  and 
"The  Voice  of  the  Violin,"  a  private  showing  of 
the  Edison  Diamond  Disc  advertising  film. 

A  banquet  in  the  evening  at  the  ballroom  of 
the  Muehlebach  Hotel,  attended  by  the  dealers, 
was  an  extra  feature  much  enjoyed  by  the 
guests.  This  was  followed  by  the  tone-test  re- 
cital at  the  Grand  Avenue  Temple. 


We  Have  Made 

it  our  business  to  know  the 

needs  of  the  talking  machine  trade 

in  the  matter  of  shipping-room  efficiency.  Care- 
ful study  and  comparisons  have  put  us  in  a 
position  to  advise  intelligently  regarding  style  of 
packing  and  shipping  costs.  The  truth  of  this 
may  be  perceived  when  we  say  that  we  make 
the  standard  packing  case  for  cabinet  machines, 
because  over  75  %  of  the  cabinet  machines 
manufactured  in  the  United  States  are  shipped  in 

Atlas  Packing  Cases 

(3-pIy  veneer — clear  spruce  cleats) 


In  spile  of  the  steadily  increasing  demand  we 
are  peeping  abreast  of  it  by  additions  to  plant 
and  equipment. 

WRITE  US  TO-DAY 


NELSON  &  HALL  CO. 

MONTGOMERY  CENTER  VERMONT 


NEW  DEPARTMENT  IN  SEATTLE 

Grote-Rankin  Co.  Secures  Agency  for  the  Vic- 
tor Line  in  That  City 


"JOY  BOOTH"  ATY.  M.  C.  A.  FAIR 

B.  M.  Joy,  of  Fort  Dodge,  la.,  Features  the 
Edison  Diamond  Disc  Phonograph 


Seattle,  Wash.,  May  6. — The  Grote-Rankin  Co. 
the  large  furniture  firm  at  Fifth  avenue  and 
Pike  street,  this  city,  has  installed  a  large  and 
well-equipped  Victor  department  under  the 
management  of  P.  W.  Jones,  and  is  featuring 
this  line  strongly,  both  in  its  advertising  and 
window  display. 


VICTOR  LINE  IN  PERTH  AMBOY 

Albert  Leon  Also  Handles  the  Edison  Phono- 
graph in  His  Department  in  That  City 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


Albert  Leon,  a  prominent  furniture  dealer  of 
Perth  Amboy,  N.  J.,  has  secured  the  agency 
for  the  Victor  talking  machine  in  that 
city.  Mr.  Leon  has  also  for  some  time  past 
handled  the  Edison  phonograph.  C.  Arthur 
Steele  is  in  direct  charge  of  the  department. 


Fort  Dodge,  Ia.,  May  6. — One  of  the  features  of 
the  Y.  M.  C.  A.  County  Fair,  held  recently 
in  this  city,  was  the  "Joy  Booth"  maintained  at 
the  fair  by  B.  M.  Joy,  successor  to  the  Early 
Music  House,  and  devoted  to  the  exploitation 
of  the  Edison  Diamond  Disc  phonograph  and 
records.  In  addition  to  the  demonstration  of 
records  and  the  distribution  of  literature  during 
the  day,  there  was  held  every  evening  on  the 
vaudeville  stage  at  the  fair  a  tone  test  with  Miss 
Helen  Rudesill,  the  well-known  local  singer 
as  the  assistant  artist.  The  tone  test  attracted 
a  great  amount  of  attention  and  the  members  of 
the  audiences  were  registered  so  that  a  souvenir 
of  Mr.  Edison's  life  might  be  mailed  to  them 
later.  The  display  also  secured  excellent  results 
in  the  way  of  sales. 


SOMETHING  NEW! 


No.  25 


SAVOY 


Gramophone  and  Mahogany 
Cabinet  to  match. 

Equipped  to  play  all  makes  of 
records  and  fully  guaranteed. 

This  combination  will  be  a  big 
seller. 

Write  now  for  special 
proposition 

Nanes  Art  Furniture  Co. 

Grand  Street  and  East  River 
NEW  YORK 


FIGHTS  FOR  THE  STEVENS  BILL 

Julius  A.  J.  Friedrich,  Jr.,  of  Grand  Rapids, 
Mich.,  Working  Hard  for  That  Measure — 
Secures  Many  Signatures  for  Petition 


Grand  Rapids,  Mich.,  May  8. — Julius  A.  J. 
Friedrich,  Jr.,  of  the  Friedrich  Music  House, 
this  city,  is  one  of  the  staunch  advocates  of 
and  hard  worker  for  legislation  providing  for 
the  maintenance  of  retail  prices  on  trade-marked 
goods.  Mr.  Friedrich,  through  his  personal  ef- 
forts among,  the  manufacturers,  wholesalers  and 
merchants  of  this  city,  recently  secured  forty- 
six  signatures  to  a  petition  for  price  mainte- 
nance, the  petition  being  presented  to  the  Cham- 
ber of  Commerce  at  a  dinner  held  for  the  pur- 
pose of  dscussing  that  matter. 

At  the  dinner  in  question  there  were  thirteen 
speakers,  ten  of  them  in  favor  and  three  against 
the  proposition.  The  final  vote  was  unanimous 
in  favor  of  price  maintenance.  Mr.  Friedrich 
says  that  he  feels  sure  the  Stevens  bill  will  win 
out. 


The  man  who  prides  himself  on  giving  others 
"a  piece  of  his  mind"  never  seems  to  secure  any 
peace  of  mind  by  the  process. 


VEECO 

?  WHAT  IS  IT  ? 


20  THE   TALKING   MACHINE  WORLD 


To  Our  Customers! 

We  are  making  every  effort  to  give  our  trade  prompt  and 
efficient  service. 

Our  factory  is  being  enlarged  in  every  department,  but  we 
can  serve  you  even  more  satisfactorily  if  you  can  anticipate 
your  requirements  for  the  remainder  of  the  year  and  for 

1917 

We  are  at  your  service 

Otto  Heineman  Phonograph  Supply  Co. 


THE    TALKING    MACHINE  WORLD 


21 


Otto  Heineman  Phonograph  Supply  Co. 


25  WEST  45th  STREET 

CABLE  ADDRESS:  HOMEFILM,  NEW  YORK 


NEW  YORK  CITY 


FOR  EXPORT  ONLY 


VANOPHONE  No.  1 

CABINET: 

Cast  iron,  enameled  in  black. 


\\:9Ay2  inches 
inches). 


(height,  including  tone  arm,  7)4 


Noiseless,  one  spring  straight  gear  motor;  running 
about  6  minutes  with  one  winding.  Soundbox  with 
wonderfully  clear  reproduction.  Automatic  stop,  10- 
inch  turntable,  all  outside  parts  nickel  plated. 


Vanophone  No.  1. 

BOITE: 

en  fonte,  emaillee  noire. 

28:23:11^2  cm.  (hauteur  avec  bras  acoustique  19  cm.). 
Moteur  silencieux  muni  d'un  simple  ressort,  fonction- 
nant  entierement  remonte  environ  6  minutes. 

Diaphragme  d'une  sonorite  excellente.  Arret  auto- 
matique,  plateau  25  cm.  de  diametre.  Toutes  parties 
exterieures  nickelees. 


GEHAUSE: 

in  Gusseisen,  schwarz  emailliert. 

28:23:11^  cm.  (Hohe  inclusive  Tonarm  19  cm.). 
Ruhiglaufendes,  mit  einer  Feder  versehenes  Werk. 
Spielt,    wenn    vollstandig   aufgezogen,    ungefahr  6 
Minuten. 

Schalldose  mit  vorziiglicher  Klangwirkung.  Automa- 
tische  Bremse,  25  cm  Teller.  Alle  Aussenteile  best 
vernickelt. 


CAJA: 

Con  fondo  negro  esmaltado. 

28:23:11^4  cm.  (alto  con  brazo  acoustico  19  cm.). 
Motor  silencioso  provisto  de  una  cuerda.    Marcha  6 
minutos. 

Diafragma  de  efecto  acustico  magnifico.  Freno  auto- 
matico,  Plato  25  cm.  diametro.  Todas  las  partes  ex- 
teriores  niqueladas. 


Vanophone  No.  2. 

BOITE: 

en  fonte,  emaillee  noire. 

39 :29:12^4  cm.  (hauteur  avec  bras  acoustique  20  cm.). 
Moteur  silencieux  muni  d'un  simple  ressort,  fonction- 
nant  entierement  remonte  environ  6  minutes. 

Diaphragme  d'une  sonorite  excellente.  Arret  auto- 
matique,  plateau  25  cm.  de  diametre.  Toutes  parties 
exterieures  nickelees. 


GEHAUSE : 

in  Gusseisen,  schwarz  emailliert. 

39:29:12^  cm.  (Hohe  inclusive  Tonarm  20  cm.). 
Ruhiglaufendes,  mit  einer  Feder  versehenes  Werk. 
Spielt,    wenn    vollstandig   aufgezogen,    ungefahr  6 
Minuten. 

Schalldose  mit  vorziiglicher  Klangwirkung.  Automa- 
tische  Bremse,  25  cm  Teller.  Alle  Aussenteile  best 
vernickelt. 


CAJA: 

Con  fondo  negro  esmaltado. 

39:29:12}/2  cm.  (alto  con  brazo  acoustico  20  cm.). 
Motor  silencioso  provisto  de  una  cuerda.    Marcha  6 
minutos. 

Diafragma  de  efecto  acustico  magnifico.  Freno  auto- 
matico,  Plato  25  cm.  diametro.  Todas  las  partes  ex- 
teriores  niqueladas. 


VANOPHONE  No.  2 

CABINET: 

Cast  iron,  enameled  in  black. 

15:11^:5  inches  (height,  including  tone  arm,  8 
inches). 

Noiseless,  one  spring  straight  gear  motor ;  running 
about  6  minutes  with  one  winding.  Soundbox  with 
wonderfully  clear  reproduction.  Automatic  stop,  10- 
inch  turntable,  all  outside  parts  nickel  plated. 


Our  New  Export  Catalog  Will  Be  Ready  June  1st.     Write  For  a  Copy. 


22 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Philadelphia  And  Locality 


Philadelphia,  Pa.,  May  8. — Philadelphia  .has 
just  passed  through  another  month  of  remark- 
able talking  machine  activity.  It  was  the  equal 
in  point  of  percentage  over  last  year  that  the 
trade  experienced  during  the  previous  three 
months  of  the  year,  and  was  limited  in  extent 
only  to  the  amount  of  goods  that  the  factories 
were  able  to  supply. 

The  shortage  of  goods  is  the  only  complaint 
that  the  dealers  and  jobbers  are  willing  to  make, 
and  they  have  gotten  this  down  to  a  science 
wherein  they  are  able  to  take  care  of  their  trade 
in  a  way  that  satisfies  them.  In  the  matter  of 
records  the  supply  is  a  little  more  satisfactory, 
and  some  of  the  Philadelphia  dealers  are  able 
to  supply  the  demands  upon  them  almost  to  a 
hundred  per  cent.  The  reason  for  this  is  that 
they  have  gotten  an  almost  exact  line  on  what 
is  going  to  be  most  salable  and  they  get  their 
work  in  early. 

On  Wednesday  of  last  week  the  Pennsylvania 
Talking  Machine  Co.  separated  its  wholesale 
from  its  retail  end  of  the  business,  by  moving 
to  the  Johns-Mansville  Co.'s  building  at  210 
North  Broad  street.  Here  the  company  has 
taken  the  entire  fourth  and  fifth  floors.  The 
offices  of  the  talking  machine  department  are 
on  the  fourth  floor  of  the  building,  also  the  of- 
fices of  the  clerical  force,  the  order  department 
and  the  record  department.  Manager  Eckhardt's 
office  is  large  and  commodious  and  located  at 
the  Broad  street  front.  Adjoining  it  is  the  of- 
fice of  C.  S.  Tay,  who  has  been  given  the  title 
of  assistant  manager,  and  in  view  of  the  in- 
creased territory  Mr.  Eckhardt  has  taken  on, 
Mr.  Tay  will  look  fully  after  the  details  of  the 
office,  thereby  giving  Mr.  Eckhardt  time  to  de- 
vote to  the  trade  in  the  various  territories  which 
have  developed  and  grown  so  very  rapidly. 

Mr.  Eckhardt  says  the  company  made  the 
move  Wednesday,  moving  the  immense  stock 
of  records  with  amazing  ease,  everything  worked 
like  magic.  This  concern  bought  all  new  equip- 
ment for  the  building.  Back  of  the  offices  the 
company  has  racks  that  will  hold  many  thou- 
sands of  records,  and  the  stock  and  the  surplus 
stock  is  so  arranged  that  the  clerks  can  lay  their 
hands  on  any  one  record  almost  instantly.  This 
company  has  a  very  nice  waiting  room  for  pur- 


chasers who  leave  an  order,  and  with  remarkable 
rapidity  it  will  be  filled  through  two  sliding 
doors,  the  order,  the  entry  into  the  books  and 
the  filling  of  the  order  will  never  suffer  the 
slightest  delay  in  the  perfected  system.  On 
the  fifth  floor  there  is  7,000  square  feet  of  floor 
space. 

On  the  fourth  floor  front  will  be  the  offices  of 
the  Dictaphone  department,  Manager  Wester- 
velt's  office  being  on  Broad  street  and  to  one 
end  of  the  Dictaphone  school.  This  will  be  a 
new  feature  of  the  business.  A  large  room  has 
been  set  aside  for  the  school  with  desks  upon 
which  are  machines,  and  competent  instruction 
will  be  given.  Back  of  this  room  is  a  very  large 
room  for  the  handling  of  both  talking  machines 
and  Dictaphones,  as  well  as  the  shipping  depart- 
ment. 

Mr.  Eckhardt  will  place  one  of  the  largest 
electric  signs  in  the  city  at  the  front  of  the 
building.  It  will  be  a  flash  sign,  and  will  flash 
alternately  Columbia  and  Grafonola.  There 
will  be  room  on  the  fourth  floor  for  the  carry- 
ing of  a  stock  of  close  to  5,000  talking  ma- 
chines, and  the  beauty  about  the  new  building 
is  the  excellent  light  and  other  conveniences  for 
the  working  force. 

Messrs.  Blake  &  Burkart,  the  biggest  handlers 
here  of  the  Edison,  report  that  their  business  is 
considerably  ahead  of  last  year,  and  they  have 
no  complaint  whatever.  They  are  also  getting 
goods  in  greater  quantities  and  with  more  regu- 
larity. The  report  from  the  factory  is  that  they 
are  just  as  busy  as  they  can  be.  A.  C.  Ireton, 
of  the  Edison  Co.,  was  a  recent  visitor,  as  well 
as  Mr.  Bryton,  of  the  Edison  factory,  who  is  the 
editor  of  the  house  organ  of  the  Edison  people. 

Blake  &  Burkart  have  introduced  an  innova- 
tion that  seems  to  be  working  out  satisfactorily. 
In  their  large  concert  room  there  are  daily  so- 
cial affairs,  such  as  euchres,  teas,  dances,  etc., 
and  the  patrons  are  given  the  room  free  from 
1.30  to  5.30.  The  firm  furnish  the  music  and 
everything  else  necessary  for  the  comforts  of 
the  guests,  and  they  are  paid  through  the  good 
will,  and  they  have  made  many  sales  on  account 
of  this  courtesy. 

Louis  Buehn  &  Co.",  who  were  to  have  moved 
to  their  new  building,  835  Arch  street,  on  May 

m 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


V 
I 

C 
T 
O 
R 


1,  have  been  slightly  delayed,  and  will  not  move 
until  May  15.  Their  new  building  will  give 
them  practically  double  the  space  they  now 
have.  The  offices  will  be  on  the  first  floor  of 
the  building,  in  the  front  portion,  and  back  of 
that  will  be  a  large  store  room  for  machines, 
and  in  the  rear  the  shipping  department.  The 
second  floor  will  be  devoted  entirely  to  the 
record  stock,  which  will  be  double  what  it  is  at 
present. 

Mr.  Buehn  reports  that  they  have  had  a  very 
good  month  in  April,  which  showed  a  substan- 
tial increase  over  last  year.  The  situation  on 
machines,  however,  is  not  very  much  better,  and 
Mr.  Buehn  says  that  they  are  just  as  far  behind 
as  they  ever  have  been. 


Penn  Phonograph  Co.,  Philadelphia 


Men  Behind  the  Buehn  Guns 

"Who's  Who  in  Buehn  Service"  might  be  the 
title  of  this  paragraph  covering  the  illustration 
showing  the  men  who  have  been  responsible 
for  the  tremendous  growth  in  the  sales  of  the 
House  of  Buehn.  Standing  from  left  to  right 
are  F.  B.  Reineck,  E.  P.  Bliss,  J.  F.  Smith,  T. 
Hower  and  C.  W.  Miller.  Seated  is  Louis 
Buehn,  president  of  the  organization.  All  of 
these  men  in  this  group  are  experts  in  their  par- 
ticular line. 

Todd  &  Michener,  formerly .  piano  men  on 
Columbia  avenue,  have  opened  a  large  piano 
store  at  1306  Arch  street,  to  which  they  have 
added  Victor  talking  machines.  They  carry  a 
full  line  and  a  considerable  stock  of  records, 
and  are  advertising  them  extensively.  They 
have  a  very  attractive  store  and  have  erected 
six  nicely  furnished  booths. 

MacKintosh  Bros.,  handlers  of  the  Victor, 
have  succeeded  A.  S.  Wilson  at  Woodbury, 
N.  J. 

Alexander  Glass,  Jr.,  has  opened  up  very 
attractive  Victor  warerooms  at  Seventy-first 
street  and  Woodland  avenue. 

The  Penn  Phonograph  Co.  has  enjoyed  a 
highly  satisfactory  business  in  April  and  Mr. 
Barnhill  says  that  it  is  the  largest  April  the 
firm  has  ever  had.  The  record  sales  have  largely 
increased.  The  two  records  for  which  the  com- 
pany has  the  most  call  at- present  are  Nos.  17,- 
942  and  17,984.-  The  company  is  very  well  pre- 
pared with  records  for  any  orders  it  may  re- 
ceive, and  has  also  a  good  stock  of  machines. 

A  big  fair  was  recently  given  in  this  city  for 
the  benefit  of  the  Red  Cross  of  the  Central 
Powers,  at  which  more  than  $200,000  was  se- 
cured. Most  of  the  talking  machine  houses  were 
called  upon  for  contributions,  and  at  Joseph 
Jacobs'  booth  alone  more  than  $4,000  was 
taken  in. 

Considerable  activity  is  being  manifested  in 
Philadelphia  to  secure  the  co-operation  of  the 
local  trade  bodies  regarding  the  Stevens  Bill. 
Efforts  are  being  made  to  have  the  Rotary  Club 
endorse  it.  All  the  jobbers  are  using  their  best 
efforts.  Harry  Weymann  communicated  with 
the  Chamber  of  Commerce,  requesting  that  they 
take  favorable  action  on  the  maintenance  of  a 
one-price  system,  and  received  a  reply  from  the 
secretary,  giving  him  the  assurance  that  they 
would  vote  favorably  on  the  action. 

Mr.  Baker,  of  the  C.  C.  Chew  Talking  Ma- 
(Coiitinued  on  page  24) 


THE    TALKING    MACHINE    WORLD  23 

from 
20x60 

to  3  times  25x150 


THESE  diagrams  show  a  tre- 
mendous growth  in  Buehn 
Service.  From  1900,  when  we 
had  1200  square  feet  of  floor  space, 
to  May  1916,  with  over  ten  thou- 
sand square  feet,  is  a  big  achieve- 
ment. 

This  growth  has  been  secured 
through  effort — an  effort  to  please 
the  people  we  are  working  for.  A 
steady  continous  increase  in  bus- 
iness, year  after  year,  gives  a 
foundation  of  permanancy. 

So  in  our  new  building  at  835 
Arch  Street,  we  bid  you  welcome. 
This  is  only  a  few  feet  away  from 
our  previous  headquarters  and  we 
hope  it  will  be  convenient  for 
you  to  "look  us  over." 

On  the  first  floor  are  the  general 
offices;  private  office  of  our  pres- 
ident; directors'  room;  shipping 
department  and  a  place  for  the 
general  storage  of  about  a  thou- 
sand Victrolas.  The  second  floor 
is  occupied  by  our  Victor  record 


stock,  a  stock  totaling  tens  of 
thousands  of  records,  record  ship- 
ping department  and  salesmen's 
headquarters;  while  the  third 
floor  is  for  storage.  Goods  come 
in  and  go  out,  easily  and  econom- 
ically. 

Full  details,  with  illustrations  of 
the  new  Buehn  Building,  will 
appear  in  next  month's  World, 
but  in  the  meantime,  come  in  and 
see  in  operation,  the  Buehn  mech- 
anism that  helps  you  to  sell  more 
Victor  machines  and  records,  by 
seeing  that  you  actually  get  them. 


THE/ 

LOUIS  BUEHN 

COMPANY 

PHILADELPHIA'S 

Exclusive  Wholesale 

VICTOR  DISTRIBUTOR 


24 


THE    TALKING   MACHINE  WORLD 


THE  TRADE  IN  PHILADELPHIA 

{Continued  from  page  22) 

chine  Co.,  of  Camden,  N.  J.,  reports  the  largest 
Victor  business  in  April  in  the  history  of  the 
store  and  says  that  there  are  unusually  bright 
prospects  for  a  big  summer  business,  due  to 
his  increased  stock  and  efficiency  of  service. 

H.  A.  Weymann  &  Son  report  that  their 
record  stock  in  the  wholesale  department  is  in 
a  most  excellent  shape  and  that  they  can  fill 
up  orders  almost  to  the  limit.  They  are  filling 
machine  orders  that  are  on  schedule  as  quickly 
and  as  fast  as  the  Victor  Co.  is  supplying  the 
goods.  He  says:  ''The  prospects  for  the  bal- 
ance of  1916  indicate  that  it  will  be  a  period 
of  the  greatest  talking  machine  business  that  the 
trade  has  ever  had.  It  is  going  to  be  a  banner 
year  from  all  indications.''  C.  H.  Lichty,  of 
Reading,  was  one  of  the  firm's  visitors  the  past 
week.  The  firm's  sales  force  is  all  on  the  road 
and  sending  in  good  orders. 

The  Edison  dictating  machine  has  enjoyed  a 
great  popularity  during  April.  The  business 
was  very  much  better  than  last  year  and  ran 
at  least  SO  per  cent,  ahead.  Among  the  firms 
supplied  in  April  were  the  General  Electric 
Co.,  who  has  the  largest  installation  in  Phila- 
delphia, and  one  of  the  largest  in  the  country; 
the  Life  Insurance  Co.,  the  Central  National 
Bank,  the  Aetna-Life  Insurance  Co.,  the  Charles 
J.  Webb  Co.,  the  Yellow  Pine  Lumber  Co.,  the 
DeFrain  Sand  Co.,  Parkersburg  Iron  Co.,  H.  A. 
Hitner  &  Sons,  the  United  States  Cast  Iron 
Pipe  &  Foundry  Co.,  the  J.  H.  Troup  Music 
House,  of  Harrisburg,  Pa.,  and  L.  F.  Grammes' 
Sons,  Allentown,  as  well  as  many  other  firms 
in  smaller  numbers. 

G.  M.  Austin,  manager  of  the  Edison  dictat- 
ing machine,  recently  had  a  very  commodious 
office  erected  for  his  use  just  at  the  rear  of 
the  sales  rooms;  Nelson  C.  Durand,  vice-presi- 
dent of  the  Edison,  was  one  of  his  visitors. 

Manager  Westervelt,  of  the  Dictaphone  Co., 
still  has  his  offices  at  the  Columbia  retail  ware- 
rooms,  but  is  anxiously  waiting  the  finishing  of 


the  new  department  on  Broad  street.  During 
the  last  month  among  the  notable  installations 
were:  the  H.  K.  Johns-Manville  Co.,  who  put 
in  a  complete  equipment  of  Dictaphones;  the 
Packard  Motor  Car  Co.,  the  Otto  Gass  Engine 
Works,  the  Drexel  Institute,  the  North  Penn 
Bank,  Edward  Stern  &  Co.,  the  Southwark  Ma- 
chine Co.,  Daucey  &  Hines,  and  a  great  many 
others.  They  had  the  satisfaction  of  receiving 
a  great  many  repeat  orders  from  their  older 
users. 


STRONG  VISITS  HEINEMAN  OFFICES 

Factory   Manager  of   Concern   Inspects  New 
York  Offices — Modern  Methods  in  Vogue 


W.  C.  Strong,  factory  manager  of  the  Otto 
Heineman  Phonograph  Supply  Co.,  Inc.,  Elyria, 


tive  to  enhancing  the  service  and  co-operation 
extended  to  the  Heineman  clients. 

In  a  chat  with  The  World,  Mr.  Strong  com- 
mented upon  the  many  improvements  which 
have  been  made  at  the  Heineman  factory  since 
the  first  of  the  year,  and  the  contemplated  ad- 
ditions and  enlargements  which  are  now  under 
way.  These  improvements  and  changes  have 
been  made  necessary  because  of  the  remarkably 
rapid  growth  of  the  Heineman  business,  and 
when  they  are  all  completed,  the  Otto  Heine- 
man  Phonograph  Supply  Co.  will  be  in  a  posi- 
tion to  materially  increase  its  output,  and  serve 
its  customers  even  more  efficiently  than  it  has 
in  the  past. 

Mr.  Strong  is  particularly  well  pleased  with 
the  progress  which  the  company  has  made  in 
perfecting  its  products,  and  stated  that  every 
known  system  of  factory  manufacture  which 
had  proven  its  worth  by  actual  test  is  being 
utilized  at  the  Heineman  factory  in  order  to 
place  this  plant  on  a  basis  of  top-notch  ef- 
ficiency. 


MAMMOTH  VICTROLA  IN  TACOMA 

Tacoma,  Wash.,  May  8. — Sherman,  Clay  &  Co., 
have  on  exhibition  at  their  Broadway  store  a 
reproduction  of  a  Victor  Victrola  ten  feet  high 
and  four  and  one-half  feet  square,  which  will 
be  used  for  giving  popular  concerts  in  Wright 
Park  this  summer.  The  tone  volume  of  the 
machine  is  said  to  be  ten  times  greater  than  that 
of  the  ordinary  Victrola  but  in  obtaining  this 
increased  volume  of  sound  nothing  has  been 
lost  in  clearness  and  naturalness.  The  machine 
was  constructed  by  B.  A.  Almvig  and  F.  C. 
Lindquist,  of  Sherman,  Clay  &  Co.,  and  so  far 
as  is  known  no  talking  machine  of  any  kind  ex- 
ceeds it  in  size. 


W.  C.  Strong 

O.,  was  a  visitor  to  the  company's  executive  of- 
fices, 25  West  Forty-fifth  street,  New  York,  this 
month,  spending  some  time  in  conference  with 
Otto  Heineman,  president  of  the  company,  rela- 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


"WONDER"  No.  2 
List  Price  $7.50. 

Equipped  with  Universal  Tone  Arm  and  Sound  Box 
Colonial  Mahogany  Finish,  Cabinet  size,  5 /jx  12x1 2. 


PHONO  CUT 

10  inch  Double  Face.    Vertical  Cut. 
List  Price,  65c.    Sample  Price,  25c, 
F.  0.  B.  New  York 


ANNOUNCEMENT 

Wonder  Talking  Machines 

$5.00  to  $20.00 

ARE  NOW  EQUIPPED  WITH 

Universal  Tone  Arm 

AND  SOUND  BOX 

As  Illustrated 

Capable  of  playing  either  lateral  or  vertical  cut  records 
without  any  attachment. 

Anticipate  the  demand  this  will  create  by  placing  your  orders  early! 


In  connection  with  this  new  feature  we  are  offering 
a  large  stock  of 

PHONO  -CUT  RECORDS 

(As  Illustrated) 

List  Price,  65c,  at       25  Cents,  F.  O.  B.  New  York 


W rite  for  descriptive  folders,  advertising  material  and  special  dealers'  proposition. 

THE  WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Avenue  (at  12th  St.),  New  York 


Telephone,  Stuyvesant  1666,  1667,  1668 


THE    TALKING    MACHINE  WORLD 


25 


glliillllllllllliiiiluillllllllllliillllillliillllllinilllllllllHIIIIII  minium  iiiiiiiiiiiiiniiiiiiiiiiiiiiin  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinii  nniii  in  iiiiiiiiiiiiiiiiniiiiii  mini  i  iiimiimiunim  i  iiiiimiiiiiimiiiiiiiiiiiimiimiiiiiim  miiiiiiiimimiiiiiiiiiiimiiiimimiimimimmiii  iimiiiiiiiimiiiiiimimiimi  in  iiiiiiiipimi  i  iiiiiiiiiiiiiiiiiiinj 

|  amiiiu  iiiiiniiiiiiiiiiiniiiiiiiiiiiiiiiiiiimiiiimiiiiiiiiiiiiiiiiiiiiniiiiiiiiiii  iiiniiiiiiiiiu  iiniiiiiiiiii  iiiiini  iiiiiiiiiiiiiiiiuiiiiihiiiimiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiii  mil  i  iiiiiim  muipiiiiiiiiiii  miiiiiimiiiiinii  i  iiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiii  iiiiiiiiiimiiiiiiiimiiiiiiumiiiiiiiimiiiiiiiiiiimiiiiiiiiiiiiiiiimi  j 


The  Unico  System 

of  Demonstrating  Rooms, 

promptly  shipped  and  delivered  to 
you  completely  glazed  and  finished 


Ready  to  quickly  install.  Patent  interlocking 
construction.  Sound-proof  and  dust-proof 
features  to  be  had  only  in  Unico  rooms  make 
it  possible  for  you  to  modernize  your  depart- 
ment in  a  few  days  without  confusion  or  costly 
interruption  in  business.  Simply  send  us  a 
rough  diagram  of  your  space  indicating  loca- 
tion of  Walls,  Windows,  Columns,  etc.  We 
will  submit  without  charge,  plans,  suggestions 
and  estimates  for  a  complete  department  or 
a  single  room. 


Hundreds  of  dealers  from  coast  to  coast  en- 
dorse the  efficiency  of  Unico  Rooms  as  sales 
and  profit  builders.    The  cost  is  moderate. 

Write  to-day 


THE  UNIT  CONSTRUCTION  CO. 

121-131  South  31st  Street     -      -      Philadelphia,  U.  S.  A. 


|  iiiiiffliiniiiiiiiininiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiuiiiiiiiiiiiiiiiiiiiiiiiiiNi  miiiiiiiimiiiiiiminii  iiiiiilipuiiiii  iiiiinii  iiiiiiiimiiiiiiiiiiimiiiiiiiimiimiiiimiiuiiiiimiiumiiiiiiii  iiiiiiiiiimiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiii  miiiiiiniiiiiiiiimiiiinmi  i  urn  iiiuiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiimiiiiiiniiuns  I 

fiiiiimiiiuiiiiimiiiiiimiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiii  iiiimiiiiiimiiiiiiiiiiiiimiiiiiiiiiiiiimim  miiiinii  imiiiiiimiiiiiiiiiiiiiimiiiiiiiiiiiiimiinii  n  imiimiini  iiiiiiiiiiii  iiiiiiiiuiiiiiiiioii  i  i  i  mmimiiiimiinmmi  iimiimiimmn  ii  iDiriniiiiiiii  n  t  n  n  jiiiiiuiiiiiiiiiiu  jiimi  miiiiii  n  nniii  imiii  n  iiimi  iiin  iiiiiiuiiiiiiiiiiuiiiiJiiiLiiiiJuiii^ 


26 


THE    TALKING    MACHINE  WORLD 


April  proved  a  good  month  in  the  local  talk- 
ing machine  trade  in  every  particular,  coming 
up  to  expectations  in  all  instances,  while  in  many 
cases  the  sales  totals  were  much  better  than 
had  been  anticipated.  The  month  as  a  whole 
was  far  ahead  of  last  year  and  a  number  of  the 
dealers  state  that  their  sales  showed  an  increase 
over  March,  which  is  an  unusual  condition.  The 
local  talking  machine  industry  is  enjoying  an 
unprecedented  era  of  prosperity,  and  judging 
from  all  indications  this  will  continue  for  some 
time  to  come. 

There  is  still  evident  an  acute  shortage  of  ma- 
chines, but  shipments  in  April  were  somewhat 
better  than  during  the  preceding  four  months, 
and  with  the  construction  of  new  buildings  and 
a  corresponding  increase  of  manufacturing  facil- 
ities there  is  every  reason  to  believe  that  the 
dealers  will  receive  better  service  in  the  near 
future.  The  record  situation  is  excellent,  and 
the  majority  of  distributors  state  they  are  filling 
their  record  orders  on  a  95  per  cent,  to  100  per 
cent,  basis. 

Record  Trade  Increasing 

The  most  noteworthy  feature  of  the  local 
talking  machine  trade  at  the  present  time  is  the 
close  attention  which  the  dealer  is  paying  to  the 
development  of  his  record  business.  This  is.  of 
course,  the  most  profitable  division  of  the  retail 
field,  and  the  progressive  dealer  has  recognized 
the  fact  that  he  cannot  devote  too  much  of  his 
time  to  machine  sales  and  neglect  his  record 
department.  The  machine  shortage  which  has 
existed  the  past  eight  or  nine  months  has  also 
induced  the  dealer  to  properly  develop  his  record 
sales,  and  it  is  gratifying  to  note  that  the  ma- 
jority of  the  local  dealers  have  placed  their 
record  business  on  a  more  efficient  basis  than 
for  some  time  past.  New  systems  are  being 
installed  which  enable  the  dealer  to  keep  a  close 
watch  upon  his  record  sales,  and  up-to-date 
methods  are  being  introduced  so  that  the  dealer 
may  at  all  times  cater  to  the  individual  require- 
ments of  his  customers  along  lines  which  will 
produce  profitable  results. 

Success  of  Efficiency  Department 

The  efficiency  department  conducted  by  the 
New  York  Talking  Machine  Co.,  Victor  dis- 
tributor, is  achieving  splendid  results,  and  sev- 
eral new  ideas  which  were  inaugurated  last 
month  have  received  the  hearty  approval  of  the 
company's  dealers  throughout  the  country.  This 
is  particularly  true  of  the  new  electric  service 
which  the  efficiency  department  announced  to 
the  dealers  last  month.  This  service  provides 
for  the  furnishing  of  one  and  two-column  elec- 
tros which  feature  one  or  two  of  the  popular 
selling  records  in  the  new  list.  Last  month's 
electro  called  attention  to  the  new  Victor  rec- 
ords "Little  Gray  Home  in  the  West"  and 
"Listen  to  the  Mocking  Bird,"  and  W.  D.  Mar- 
bourg,  of  the  New  York  Talking  Machine  effi- 
ciency department,  states  that  requests  for  these 
electros  were  received  from  Victor  dealers  in 
every  State  in  the  Union  and  in  several  parts 
of  Canada.  This  month's  electro  will  present 
a  cartoon  by  Herb  Roth,  one  of  the  leading 
cartoonists,  illustrating  the  new  Victor  record 
"I  Can  Dance  With  Everybody  But  My  Wife." 
The  electros  are  furnished  to  the  dealers  at  a 
nominal  cost,  and  their  general  use  is  reflected 
in  the  increased  demand  for  these  special 
records. 

Developing  Summer  Trade 

"April  sales  were  equal  to  those  of  March," 
said  R.  F.  Bolton,  district  manager  of  the  Co- 
lumbia Graphophone  Co..  in  a  chat  with  The 
World.  "This  is  an  unusual  condition,  especially 
as  March  was  the  best  month  in  the  history  of 
our  business.  As  a  matter  of  fact  April's  busi- 
ness was  ahead  of  last  December,  which  fur- 
nishes a  good  indication  of  the  activities  of 
Columbia  dealers  in  this  territory.  Judging  from 
the  reports  sent  in  by  our  dealers  there  will  be 


no  let  up  with  the  advent  of  the  warm  weather, 
as  we  are  receiving  large  orders  for  grapho- 
phones  and  records  to  be  delivered  on  and  after 
July  1.  Many  of  our  representatives  have  al- 
ready started  aggressive  campaigns  to  sell  ma- 
chines for  camp,  bungalow  and  boating  use, 
and  there  is  no  doubt  but  that  this  class  of  trade 
will  prove  a  profitable  field  for  this  summer  for 
the  wide-awake,  aggressive  dealer.  Machine 
shipments  from  the  factory  are  steadily  improv- 
ing and  the  record  situation  is  rapidly  approach- 
ing normal.  A  pleasing  feature  of  our  business 
last  month  was  the  excellence  of  our  cash  col- 
lections which  were  remarkably  good  for  a 
spring  month.  Summing  up  the  situation  as  a 
whole  there  seems  to  be  a  stability  and  strength 
to  the  local  talking  machine  trade  which  augurs 
very  well  for  the  future." 

Best  Month  in  History 

J.  F.  Collins,  general  sales  manager  of  the 
Pathe  Freres  Phonograph  Co.,  New  York, 
stated  this  week  that  the  month  of  April  was  the 
best  in  the  history  of  the  company.  The  local 
trade  was  an  important  factor  in  this  splendid 
record,  as  the  popularity  of  the  Pathephones 
and  Pathe  discs  is  rapidly  increasing  in  this  ter- 
ritory. Mr.  Collins  states  that  the  demand  for 
the  new  records  issued  by  the  company  has  far 
exceeded  expectations,  and  Pathe  dealers  are 
enthusiastic  in  their  praises  of  the  records  which 
are  now  being  announced. 

Held  Monthly  Dinner 

The  sales  force  of  Landay  Bros.,  Victor  dis- 
tributor, held  their  monthly  dinner  May  4,  at 
which  Ernest  John,  of  the  Victor  Talking  Ma- 
chine Co.,  was  the  guest  of  honor.  Mr.  John 
brought  with  him  the  moving  pictures  taken 
some  time  ago  at  the  Victor  Talking  Machine 
Co.'s  factory  and  these  pictures  were  shown  to 
the  members  of  the  Landay  staff.  Mr.  John 
explained  various  sections  of  the  pictures  as 
they  were  flashed  on  the  screen,  and  at  the 
close  of  the  evening  every  one  present  expressed 
amazement  at  the  wonderful  scenes  which  had 
been  shown,  stating  that  they  had  never  appre- 
ciated the  magnitude  and  tremendous  scope  of 
the  Victor  manufacturing  plant.  This  dinner 
was  the  final  one  of  the  1916  spring  season,  and 
they  will  be  resumed  in  September,  when  the 
meetings  will  be  held  fortnightly  until  Decem- 


ber, and  monthly  till  next  May.  The  value  of 
the  Landay  sales  dinners  is  unquestioned  as 
they  promote  a  spirit  of  co-operation  which  is 
reflected  in  the  high  personnel  of  the  Landay 
sales  force. 

New  Columbia  Dealer 

One  of  the  recent  additions  to  the  ranks  of 
Columbia  dealers  in  this  territory  is  the  Gotham 
Shop,  which  opened  a  very  attractive  establish- 
ment on  Monday  at  59  Nassau  street,  in  the 
heart  of  the  downtown  business  district.  This 
store  will  handle  the  Columbia  line  exclusively, 
six  booths  having  been  constructed  for  the  dis- 
play and  demonstration  of  Columbia  Grapho- 
phones  and  records.  Irwin  Kurtz,  who  is  at 
the  head  of  this  establishment,  is  an  enthusiastic 
believer  in  the  future  of  the  Columbia  line  and 
is  planning  an  aggressive  campaign  among  the 
downtown  business  people. 

Activity  in  High-Priced  Models 

Raymond  Duncan,  of  the  Edison  Shop 
(owned  by  the  Phonograph  Corporation  of 
Manhattan),  referring  to  April  business  said: 
"We  were  very  well  satisfied  with  our  April 
sales  as  there  was  a  general  activity  throughout 
the  month  which  has  even  continued  in  May. 
Although  our  complete  line  is  in  demand,  the 
$250  Chippendale  model  continues  to  be  one 
of  our  leading  designs.  Our  patrons  also  seem 
to  be  interested  in  the  new  lacquer  model  which 
we  placed  in  our  window  last  week  as  soon  as 
it  was  received  from  the  factory.  This  design 
retails  for  $300,  and  we  have  already  received 
a  number  of  orders  for  it  from  our  customers. 
Our  record  trade  is  excellent,  with  the  better 
class  of  records  the  most  consistent  sellers." 
1916  a  Banner  Year 

The  Blackman  Talking  Machine  Co.,  Victor 
distributor,  closed  its  fiscal  year  on  April  30, 
and  J.  Newcomb  Blackman,  president  of  the 
company,  referred  to  the  company's  activities  as 
follows:  "Our  sales  totals  for  the  year  showed 
a  substantial  increase  over  1915  and  were  sat- 
isfactory except  to  the  extent  that  our  business 
would  and  could  have  been  much  larger  had 
we  been  able  to  get  larger  shipments  of  Vic- 
trolas.  The  business  done,  however,  represents 
the  largest  in  the  history  of  our  business  career. 

"I  believe  the  coming  summer  months  will 

(Continued  on  page  26b) 

IPIIIIIIIIIIIIillllllllllllllllllillllll^ 
■ 


Room  73 

milium 


65  Nassau  Street 


J  Clifford  A.  Wolf  | 
MANUFACTURER  OF 

Diamond  and  Sapphire 
Phonograph  Points 


New  York  City 


Phone.  2129  Cortland! 


THE   TALKING    MACHINE  WORLD 


0 


Victor  Dealers  everywhere  have  welcomed  the 
new  Electro  Service  for  newspaper  advertising 

This  One  For  June* 

You  should  have  it  for  your  advertising  on  opening  day 
Electros  Mats 


1  column  40  cents 

2  "     90  " 


1  column  20  cents 

2  "    40  " 


New  York  Talking  Machine  Company 

Victor  Distributors 
119  West  40th  Street  ::  New  York 


r 


I  CanDanceWithEvcry- 
-BodyBufMyWifc 

One  Siep 

Couplet/ 
YaoJuk.Hula.HickeyDuIa. 

Fox  7rtj/ 

MORE  Than AHit! 

Vic+of Recoil  N2  55546 


THE    TALKING    MACHINE  WORLD 


TRADE  IN  NEW  YORK  AND  VICINITY 

{Continued  from  page  26) 

provide  an  opportunity  which  progressive  deal- 
ers should  take  advantage  of,  to  shape  their 
policy  for  the  next  busy  season  and  that  they 
should  consider  the  advisability  of  concentrating 
their  efforts  on  one  line.  The  trend  of  affairs  in 
the  talking  machine  business,  as  in  most  other 
successful  retail  shops,  is  toward  specialization. 
Many  people  have  the  impression  that  the  de- 
partment store  is  driving  the  small  merchant 
out  of  business.  One  has  only  to  note  the  great 
success  of  the  specialty  shops  to  know  that 
this  is  not  true.  These  shops  when  managed  by 
the  proprietor  can  and  should  represent  the  same 
efficiency  of  service,  and  this  combined  with  the 
economy  made  possible  by  a  much  lower  over- 
head expense,  opens  a  great  opportunity  to  the 
small  merchants.  Specialization  in  the  talking 
machine  business  means  a  concentration  of  the 
dealer's  capital,  thought  and  efforts  on  one  line, 
which  in  many  cases  has  enabled  him  to  give 
better  service  and  show  a  correspondingly  bet- 
ter profit.  The  talking  machine  business  must 
broaden  and  I  am  confident  that  the  leading 
makes  of  machines  will  be  best  sold  in  exclu- 
sive shops.  It  is  this  trend  in  representation 
that  I  think  the  dealer  should  consider  seriously 
in  shaping  his  policy  and  putting  his  shop  in 
order  for  the  business  next  fall." 

Aggressive  Victor  Manager 
William  F.  Lynch,  who  was  recently  appointed 
manager    of   the   Victor   department    of  Wm. 

Knabe  &  Co.,  is  achiev- 
ing excellent  results  in 
this  important  post. 
Mr.  Lynch  is  well  qual- 
ified to  handle  the  Vic- 
tor trade  in  the  Knabe 
warerooms  as  he  has 
had  a  number  of  years' 
experience  in  the  Vic- 
tor retail  business.  He 
states  that  the  Knabe 
Wm.  F.  Lynch  clientele  appreciates  the 

higher-priced  Victrolas  and  the  better  class  of 
records,  and  he  is  accordingly  concentrating 
his  efforts  on  building  up  this  particular  trade. 
Enlarge  "Talker"  Warerooms 
S.  Baumann  &  Co.,  Forty-sixth  street  and 
Eighth  avenue,  have  recently  enlarged  their 
Columbia  department  and  it  is  now  one  of  the 
most  attractive  and  well  arranged  talking  machine 
warerooms  in  that  section  of  the  city.  This 
company  is  one  of  the  most  successful  retail 
houses  in  the  Times  Square  district  and  they 
have  built  up  a  Columbia  business  which  should 
steadily  increase  in  the  enlarged  department. 
Open  New  Store 
Winterroth  &  Co.,  a  well-known  local  piano 
house,  has  opened  a  new  store  at  609  West 
One  Hundred  and  Eighty-first  street,  and  is 
featuring  the  Pathe  line.  They  are  giving  the 
Pathe  products  aggressive  representation  and 
as  their  store  is  located  in  the  city's  best  resi- 
dential district,  there  is  every  liklihood  that  an 
excellent  Pathe  clientele  will  be  developed. 
A  Visitor  from  the  South 
E.  R.  DuBose,  of  Chamberlain,  Johnson  & 
DuBose,  Atlanta,  Ga.,  Victor  dealers,  was  a  visi- 
tor to  New  York  this  week,  spending  some  time 
at  the  headquarters  of  the  New  York  Talking 
Machine  Co.,  Victor  distributors.  Mr.  DuBose, 
who  was  accompanied  by  Mr.  Jones,  of  their 
organization,  spoke  very  encouragingly  of  the 
present  business  situation  in  Atlanta,  stating 
that  conditions  have  shown  a  steady  improve- 
ment since  the  first  of  the  year.  The  Victor 
business  in  Atlanta  is  gaining  rapidly  and  the 
company's  sales  for  April  were  considerably 
ahead  of  their  anticipations. 

Another  Pathe  Store 
Walter  Drey  &  Co.,  which  opened  a  store  at 
Third  avenue  and  Eighty-ninth  street,  a  few 
months  ago,  has  opened  a  new  store  at  1528  St. 
Nicholas  avenue.  This  company  is  featuring  the 
Pathe  line  as  a  leader  in  both  establishments, 
and  is  also  handling  the  Wonder  talking  ma- 
chines. 


THE  POWER  OF  ITERATION 

Getting  a  Thought  Into  the  Mind  of  the  Other 
Fellow  Again  and  Again  Is  Real  Advertising 


Every  Victor 
Dealer 

Should  order  these  Cab- 
inets at  this  special  price 

You  will  be  able  to  sell  these  splendid  Lan- 
day  No.  990  Cabinets,  very  easily.  We  have 
never  seen  a  cabinet  as  well  made  or  as 
finely  finished  at  the  price.  They  are  made 
to  retail  at  $18.00  and  are  worth  more.  We 
make  a  special  price  to  all  Victor  dealers 
of  only 


each 


These  Cabinets  are  made  of  fine  mahogany 
veneer  on  all  four  sides  and  top.  They  fit 
the  No.  9  Victrola  perfectly,  and  are  also 
equipped  with  a  special  shaped  moulding 
which  makes  the  Victrola  and  the  Cabinet 
look  like  one  unit. 

Do  not  take  our  word 
that  the  fine  appear- 
ance of  these  cabinets 
will  help  you  sell 
more  Victrola  No.  9's, 
but  order  a  sample  at 
once.  If  you  do  not 
like  it,  send  it  back. 
We  will  be  glad  to 
make  a  refund. 

We  have  sold  several 
hundred  in  the  past 
few  months  and  the 
unanimous  opinion  is 
that  they  are  the  fin- 
est cabinets  of  the 
kind  yet  placed  on 
the  market. 

Telegraph  or  tele- 
phone us  at  once. 
Cabinets  will  be  ship- 
ped f.  o.  b.  New 
York  or  free  deliv- 
eries to  any  dealer  in 
Greater  New  York. 

We  show  herewith  a 
cabinet  with  a  Vic- 
trola 9.  This  will 
give  you  a  fair  idea 
of  its  fine  appear- 
ance, and  its  substan- 
tial qualities. 

landau 


Victor  Distributors  Exclusively 

563  Fifth  Ave.,  New  York,  N.  Y. 


Illustration  shows  cabinet 
with  Victrola  IX. 


Most  of  the  thoughts  that  will  impress  people 
are  thoughts  which  they  themselves  have  had 
or  nearly  had.  The  thought  that  pursues  the 
beaten  path  through  the  human  mind  is  the 
thought  that  oftenest  finds  a  lodging  place 
there. 

When  we  tell  a  man  that  which  he  knows  al- 
ready, he  agrees  with  us  and  admires  our  in- 
sight. The  art  is  in  the  telling — in  bedecking 
the  thought  anew. 

Theodore  Roosevelt  has  been  credited  with 
having  "discovered"  most  of  the  Ten  Com- 
mandments. But  he  has  done  more.  He  has 
dramatized  them. 

We  knew  about  the  Ten  Commandments,  but 
as  he  staged  them,  one  after  another,  in  new 
surroundings,  their  force  was  impressed  upon 
us  anew,  for  old  thoughts  are  like  old  friends — 
they  are  more  welcome. 

All  of  which  is  merely  the  iteration  of  the 
power  of  iteration,  says  Associated  Advertising. 
So  many  of  us  want  to  argue  with  the  prospect 
in  our  anxiety  to  sell  him — want  to  try  to  get 
new  thoughts  into  his  mind  when  the  old 
thoughts  he  has  been  having  all  his  life  can 
be  brought  into  play  and  made  to  dove-tail  with 
that  which  we  want  him  to  believe! 

To  get  the  thought  into  the  mind  of  the  other 
fellow  again  and  again — sugar-coated,  maybe, 
or  dramatized — but  to  get  it  there  again  and 
again  until  it  becomes  as  familiar  as  an  old 
friend — after  all,  that  is  real  advertising. 


NEW  DIAMOND  DISC  FOLDER  ISSUED 

Designed  to  Be  Mailed  by  the  Dealer  and  Sup- 
port General  Advertising  Campaign 


An  attractive  folder  in  two  colors,  captioned 
"Do  You  Dislike  Talking  Machines?"  has  just 
been  issued  by  Thomas  A.  Edison,  Inc.,  for  the 
use  of  their  dealers  in  connection  with  the  cam- 
paign of  magazine  and  newspaper  advertising 
now  being  carried  on  in  the  interests  of  the 
Edison  Diamond  Disc  phonograph.  The  folders 
bear  portraits  of  Julia  Heinrich  and  Jacques 
Urlus,  singing  in  conjunction  with  the  Edison, 
tells  briefly  of  Mr.  Edison's  work  in  the  re- 
creation of  music  and  reproduce  a  number  of 
favorable  newspaper  comments  on  the  Diamond 
Disc  machine  and  records. 


THE  DANGER  OF  KNOCKING 

It  is  a  generally  accepted  business  principle 
at  the  present  time  that  it  never  pays  to  knock 
your  competitor  or  the  line  of  goods  that  he 
is  selling. 

Knocking  is  no  longer  looked  upon  as  a  fav- 
orable means  of  trying  to  win  business  and  the 
knocker  generally  is  viewed  with  suspicion.  A 
dealer  who  asserts  that  the  line  handled  by  his 
competitor  is  cheap  and  inferior  is  usually  sus- 
pected of . underhanded  dealing  and  the  custo- 
mer reasons  that  a  merchant  who  will  attempt 
to  strike  a  competitor  in  the  back  will  not  hesi- 
tate in  taking  an  unfair  advantage  of  one  who 
trades  with  him.  There  was  a  time  when  these 
underhanded  tactics  were  indulged  in  by  prac- 
tically every  merchant,  but  the  ethics  of  mod- 
ern business  demand  a  higher  degree  of  astute- 
ness and  cleverness  in  selling  merchandise. 

It  is  now  recognized  that  it  is  not  necessary 
to  run  down  a  competitor's  line  in  order  to 
boost  the  goods  that  you  are  selling,  says  the 
Edison  Monthly.  Indeed,  it  is  considered  that 
this  is  the  poorest  and  costliest  kind  of  business 
policy.  It  is  only  necessary  to  show  a  cus- 
tomer that  your  line  of  goods  is  superior  to  the 
line  of  your  competitor  in  order  to  make  a  sale. 


The  Sympholion  Co.  was  incorporated  at  Al- 
bany, N.  Y.,  this  week,  for  the  purpose  of  deal- 
ing in  talking  machines  and  musical  instruments. 
Incorporators,  J.  W.  Nutt,  S.  W.  Case  and  E. 
H.  Gammans,  of  354  Clinton  street,  Brooklyn, 
N.  Y.    The  capitalization  is  $5,000. 


THE    TALKING    MACHINE  WORLD 


27 


THE  OPPORTUNITIES  IN  THE  TALKING  MACHINE  FIELD 

Young  Man  Who  Enters  the  Field  To-day  Will  Find  Important  Work  to  Do  and  a  Big  Future 
Awaiting  Him — Familiarity  with  Machines  and  Records  Essential  to  Progress 


The  young  man  who  enters  the  talking  ma- 
chine field  to-day  as  a  clerk  or  a  salesman  has 
every  opportunity  to  create  a  lasting  success 
for  himself  if  he  will  remember  that  he  must 
work  out  success  for  the  store  where  he  is 
employed,  if  he  would  achieve  success  for  him- 
self. The  stepping  stone  to  success  for  the 
young  talking  machine  salesman  lies  in  making 
himself  valuable  to  his  employer — so  valuable, 
in  fact,  that  his  absence  from  the  store  will  be 
seriously  felt. 

The  average  talking  machine  store,  employ- 
ing a  force  of  probably  a  half  dozen  clerks,  of- 
fers an  unusual  opportunity  for  a  young  man 
to  become  thoroughly  acquainted  with  every 
phase  of  the  business,  an  opportunity  which  does 
not  exist  in  many  other  lines  of  industry  where 
large  forces  are  employed  and  where  the  aver- 
age employe  can  only  master  the  details  con- 
nected with  his  own  department.  The  valuable 
clerk  is  the  one  who  knows  all  about  the  store's 
business — he  is  clerk,  window  trimmer,  card 
writer,  ad  writer,  assistant  manager  and  assist- 
ant buyer — or  if  he  is  not  actually  all  of  these 
things,  he  is  possessed  of  the  knowledge  and 
ability  to  be  any  one  or  all  of  them  upon  com- 
paratively short  notice. 

Probably  the  first  position  offered  to  the 
young  man  who  is  desirous  of  entering  the  talk- 
ing machine  business  is  one  where  his  work 
consists  largely  of  caring  for  the  stock.  This 
position,  unimportant  as  it  may  seem,  offers  a 
very  valuable  opportunity  to  obtain  knowledge 
which  will  be  of  much  benefit  to  him  as  he 
advances  in  the  business.  Aside  from  seeing 
that  the  stock  of  records  is  well  kept,  and  that 
missing  numbers  are  ordered  promptly  in  order 
that  the  stock  may  always  be  full,  the  young 
clerk  should  familiarize  himself  with  the  num- 
bers and  titles  of  the  multitude  of  records  which 
are  in  constant  demand. 

His  work  will  also  give  him  a  comprehensive 
knowledge  of  the  titles  and  composers  of  not 
only  the  standard  classical  compositions,  but 
also  of  the  more  popular  numbers,  and  by  en- 
deavoring to  learn  something  concerning  these 
compositions  and  the  men  who  wrote  them 
the  stock  clerk  can  obtain  a  fund  of  musical 
knowledge  which  will  not  only  be  of  great 
value  to  him,  but  which  also  will  afford  him 
real  pleasure  and  satisfaction. 

After  becoming  familiar  with  the  records — 
the  goods  which  he  eventually  will  sell,  if  he 
advances — the  clerk  should  endeavor  to  master 
the  rudiments  of  salesmanship.  He  should  cul- 
tivate a  neat  and  pleasing  appearance,  he  should 
master  the  art  of  approaching  prospective  cus- 
tomers in  a  pleasant  and  affable  manner.  He 
should  become  thoroughly  imbued  with  the 
thought  that  he  is  there  to  please  the  customer 
and  to  give  the  customer  whatever  the  custo- 
mer may  desire.  Having  mastered  these  de- 
tails his  attention  should  be  directed  to  creative 
salesmanship — to  the  art  of  creating  a  desire 


BUY  YOUR 

SAPPHIRE  NEEDLES 

WHILE  PRICES  ARE  LOW 

Prices  are  advancing  rapidly  on  jewel 
points,  so  stock  up  today.  We  have 
a  tremendous  stock  of  needles  at  low 
prices,  and  can  guarantee  immediate 
delivery. 

Supertone  supplies  are  made  right  and 
are  the  ideal  needles  for  securing  good 
music. 

Don't  delay  but  write  today  for  prices 

Supertone  Talking  Machine  Co. 

8  West  20th  Street  NEW  YORK 


in  the  mind  of  the  customer  for  records  which 
otherwise  would  not  be  sought  for.  Here  the 
knowledge  which  he  has  obtained  in  the  record 
department  will  be  of  inestimable  value.  Hav- 
ing once  sized  up  the  musical  taste  evinced  by 
the  customer,  his  knowledge  of  records  and  of 
selections  will  enable  the  clerk  to  suggest  other 
records  similar  to  the  one  for  which  the  cus- 
tomer asks,  and  in  this  way  the  young  sales- 
man's order  book  will  show  figures  which  are 
greatly  in  excess  of  the  amount  which  would 
be  shown  had  the  customer  simply  been  sold 
only  those  records  for  which  a  direct  inquiry 
was  made. 

Next  should  come  a  knowledge  of  talking 
machines  themselves.  The  making  of  talking 
machines  has  developed  into  an  almost  exact 
science,  and  the  }'oung  salesman  should  thor- 
oughly ground  himself  in  the  basic  principles 
which  enter  into  their  making.  He  should  learn 
something  about  the  construction  of  motors, 
tone  arms,  sound  boxes,  turn  tables,  repro- 
ducers, needles  and  reproducing  points,  and 
should  understand  their  relative  importance  in 
regard  to  the  machine  as  a  whole. 

He  should  not  only  become  thoroughly  fa- 
miliar with  the  particular  machine  which  is  be- 
ing handled  by  his  firm,  but  he  should  also 
know  something  about  all  of  the  larger  com- 
peting lines,  so  that  he  may  talk  intelligently 
and  authoritatively  to  the  prospective  customer 
who  may  be  prejudiced  in  favor  of  a  machine 
not  sold  in  the  store.  And  most  important  of 
all,  he  should  remember  that  the  true  salesman 
never  finds  it  necessary  to  knock  a  competing 
machine.  If  the  talking  machine  is  a  good  and 
useful  article,  then  all  talking  machines  must 
be  of  at  least  some  value.  If  every  salesman 
handling  a  single  make  of  machine  was  to  claim 
that  all  machines  except  the  one  he  sold  were 
of  no  value,  the  customer,  if  he  but  made  the 
rounds  of  the  different  salesmen,  would  speed- 
ily come  to  the  conclusion  that  all  .  machines 
were  of  no  value,  for  in  the  course  of  his  travels 
every  machine  on  the  market  would  have  been 
represented  to  him  as  being  of  little  good  and 
practically  worthless. 

This  brand  of  salesmanship  belongs  to  a  by- 
gone age.  The  modern  salesman  should  work 
on  the  theory  that  all  talking  machines  are  use- 
ful, that  they  all  are  capable  of  furnishing  en- 
joyment and  pleasure  to  their  owners.  If  the 
salesman  will  but  keep  this  idea  firmly  in  mind, 
he  can  speedily  convince  the  prospective  cus- 
tomer that  a  talking  machine  is  a  good  thing 
to  have,  and  once  having  clearly  made  this  point 
the  proficient  salesman  will  not  find  it  hard  to 
point  out  the  points  of  excellence  contained  in 
the  particular  machine  which  he  is  selling.  Here 
is  where  a  knowledge  of  the  different  makes  of 
machines  is  absolutely  essential  in  order  that  the 
salesman  may  point  out,  without  knocking,  but 
merely  for  the  purpose  of  comparison,  the  dif- 
ferences represenj£d_-by^-th£_^different  standard 
makes. 

Having  learned  these  things  the  young  man 
should  next  direct  his  attention  to  the  routine 
work  of  the  store.  He  should  keep  himself 
posted  on  up-to-date  follow-up  methods.X  He 
should  become  familiar  with  the  many  ways 
whereby  the  customer  may  be  kept  interested  in 
the  new  records  which  are  constantly  being 
produced,  he  should  study  means  whereby  pros- 
pective customers  '  may  be  created,  and  he 
should  give  careful  attention  towards-  the  main- 
tenance and  increasing  of  the  idea  of  service 
to  his  customers,  so  that  they  will  appreciate 
the  fact  that  his  store  is  seeking  in  every  pos- 
sible way  to  aid  them  to  -get  the  fullest  satis- 


faction  and  enjoyment  out  of  the  talking  ma- 
chines which  they  possess. 

These  briefly  sketched  ideas  are  the  funda- 
mentals which  will  enable  the  aspirant  for  suc- 
cess in  the  talking  machine  field  to  climb  up- 
ward and  onward,  with  increasing  pleasure  to 
himself  and  increasing  benefit  to  his  concern. 
These  are  the  steps  which  have  been  used  by 
those  men  who  to-day  are  successful  in  the 
talking  machine  industry,  and  these  same  steps 
must  be  trod  by  the  new  recruits  who  would 
emulate  the  success  of  those  who  have  preceded 
them. 


INCORPORATED 


Flemish-Lynn  Phonograph  Co.,  Hackensack, 
was  incorporated  with  the  Secretary  of  State  of 
New  Jersey  on  May  3,  to  deal  in  phono- 
graphs and  acquire  patents  for  same.  Capital, 
$2,500,000.  Edward  O.  West.  Cornelius  H. 
Zeliff,  Hackensack,  and  Burt  C.  Suydam,  Wood- 
bridge,  are  the  incorporators. 


» VEECO  * 

See  our  advertisement 

PAGE  47  .SK;  ISSUE 


In  .  \ 

Sapphire 
Needles 

Jewel  Points 

for  the  reproduction  of  hill  and 
dale  cut  records. 

Here  is  a  sapphire  needle  that 
is  made  scientifically,  with  true 
regard  for  its  utility  as  the 
connecting  link  between  the 
record  and  the  phonograph. 

Made  with  a  high  ideal  of  jewel 
craftsmanship — pretty,  durable, 
and  exquisitely  and  perfectly 
fashioned  to  draw  even  the  la- 
tent powers  from  the  favorite 
compositions  of  your  customers. 

Capacity  of  our  equipment  is  in 
the  thousands  daily,  and  we 
can  make  deliveries  as  agreed. 
-JThese  readily  retail  for  $1.00. 

We  make  these  in  full  and  half 
tone. 

WHOLESALE  PRICES 
Samples,  30  cents  each.  $2.50 
a  dozen.    Special  discounts  in 
hundred  and  thousand  lots. 

A.  F.  Meisselbach  &  Bro. 

Congress  Street       NEWARK,  N.  J. 


28 


THE   TALKING   MACHINE  WORLD 


Summer  trade  is  getting  ripe.  How  are  you  planning 
to  pick  it? 

We  have  made  plans  for  you.  Order  a  quantity  of  art 
fans  and  Victrola  whistles  to  be  passed  out  at  public 
gatherings  and  send  our  story  booklet  to  a  special  list 
of  prospects.  With  the  filling  of  every  order  for  this  special  lit- 
erature goes  advertising  service  for  the  whole  summer.  That 
means  we  will  prepare  free  of  charge  for  your  use  system  letters, 
newspaper  advertising,  and  all  sorts  of  direct  literature  marked 
with  your  name  and  your  personality.  Our  bureau's  skillful 
work  will  make  business  boom  for  you. 


The  art  fan  is  handsomely  printed  in  five  colors  on  the  face 
and  bears  the  dealer's  own  name  on  the  back.    The  whistle 

appeals  to  young  and  old  alike;  it  is  shaped  and  colored  like  a  Victrola  XVIII 
and  opens  to  display  honest  arguments  and  the  dealer's  name.  The  story 
folder  is  prepared  for  encouraging  sales  of  portable  Victrolas;  it  tells  an  en- 
thusiastic story  of  camp  life  in  which  the  hero  is  a  Victrola  VI.  The  dealer's 
name  appears  in  tasteful  type. 

Offer  Good  Until  June  Fifth 

The  uncertainty  of  paper  prices  forces  us  to  set  a  time  limit  on 

quotations  for  this  advertising.  Until  June  5th  you  may  take  advantage  of 
this  offer  at  the  following  prices  and  be  assured  of  prompt  delivery  and  the 
service  of  our  advertising  bureau  for  the  whole  season. 

PRICES:  Whistles  $9.80.  Fans  $7.40.  Story  Booklets  $1.85— lots  of  five  hundred.  These  quo- 
tations are  for  the  material  at  actual  cost,  so  that  for  larger  quantities  prices  may  be  esti- 
mated in  same  proportion.  Prices  include  charge  for  printing  a  dealer's  name  on  each  piece. 

Order  advertising  now.    Benefit  by  double  offer. 


Stewart  Ta  Irving'  Machine  Company 

Vi, 


usive 
Ind. 


THE    TALKING    MACHINE  WORLD 


29 


It  is  a  significant  fact  that  most  of  the  popular  artists 
of  the  day  sing  the  real  hits  of  the  day  for  the 
Columbia.  Witness  "Where  Did  Robinson  Crusoe  Go 
With  Friday  on  Saturday  Night,"  Al  Jolson's  greatest 
hit  sung  by  Al  Jolson  himself  (Columbia  Double-Disc 
Record  A  1976). 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


LIVELY  NEW  ASSOCIATION  WORKING  IN  PORTLAND,  ORE. 

Interest  on  Deferred  Payments  and  a  Standard  of  Valuation  for  Second-Hand  Machines  Some 
of  the  Subjects  to  Be  Handled  by  New  Organization — All  Lines  of  Machines  in  Demand 
in  Pacific  Northwest — Changes  Among  the  Managers  and  Salesmen — General  News 


Portland,  Ore.,  May  6. — Many  happenings  of 
interest  have  taken  place  in  talking  machine 
circles  of  Portland  during  the  past  month,  many 
of  which  give  indications  of  a  great  increase  in 
the  volume  of  this  business  in  the  immediate 
future. 

One  of  the  most  important  of  these  is  the 
formation  of  the  Portland  Retail  Talking  Ma- 
chine Dealers'  Association.  The  first  meeting 
of  this  association  was  held  at  the  Portland 
Chamber  of  Commerce,  at  which  time  the  fol- 
lowing officers  were  elected:  E.  B.  Hyatt,  of  the 
Hyatt  Talking  Machine  Co.,  president;  Perry 
Graves,  of  the  Graves  Music  Co.,  secretary  and 
treasurer.  One  of  the  chief  objects  of  this  as- 
sociation is  to  foster  a  spirit  of  business  co- 
operation among  the  dealers  in  this  vicinity. 
Many  interesting  topics  were  brought  up  for 
discussion,  the  principal  one  being  a  proposal 
to  charge  interest  on  installment  accounts  or 
deferred  payments.  However,  this  was  not  de- 
cided upon  until  the  second  meeting,  which  was 
held  May  1,  when  it  was  decided  after  May  15 
interest  would  be  charged.  L.  D.  Heater,  man- 
ager of  the  Columbia  Co.,  was  elected  vice- 
president,  and  an  investigating  committee  was 
elected   to   investigate   complaints   among  the 


dealers,  also  the  same  committee  was  empow- 
ered to  compile  a  list  of  old-type  machines  and 
the  value  of  the  various  types  when  taken  in 
exchange  toward  new  machines.  By  this,  the 
association  hopes  to  correct  the  evil  of  price 
cutting,  by  an  overallowance  on  old  machines, 
making  this  allowance  uniform  among  the 
dealers.  It  is  confidently  expected  that  all  mem- 
bers will  derive  great  benefits  resulting  from  the 
activities  of  this  association.  J.  J.  Black,  mana- 
ger of  the  Wiley  B.  Allen  Co.,  San  Francisco, 
Cal.,  who  has  been  in  Portland  for  the  past  two 
weeks,  was  greatly  instrumental  in  drawing  the 
dealers  together  and  much  credit  and  thanks  are 
due  him  for  his  successful  efforts  in  this  con- 
nection. 

L.  D.  Heater,  manager  of  the  Columbia  Graph- 
aphone  Co.,  has  been  conducting  an  extensive 
selling  campaign  among  the  country  dealers  in 
Oregon  territory,  personally  interviewing  a  num- 
ber of  them  and  to  date  has  received  some  very 
fine  orders.  Mr.  Heater  informs  us  that  the 
business  shows  a  marked  increase  over  the  pre- 
vious years  and  his  prospects  for  the  summer 
season  are  of  the  brightest. 

A.  Burroughs,  traveling  salesman  for  the  Co- 
lumbia Graphophone  Co.,  has  just  returned  from 
a  successful  trip  in  Southern  Oregon  and  is 
now  transferred  to  the  Los  Angeles  store. 

The  showrooms  of  Messrs.  Lipman  Wolfe  & 
Co.  have  been  remodeled  and  several  new  dem- 
onstrating rooms  added.  This  company  will  in 
the  future  carry  a  complete  line  of  Victor  and 
Columbia  goods,  under  the  able  management  of 
Miss  F.  Isaacs,  thus  making  this  department  of 
their  large  store  one  of  the  most  important  in 
the  city. 

E.  E.  Deffenbaugh,  late  retail  salesman  for  the 
Columbia  Graphophone  Co.,  has  assumed  the 
management  of  the  talking  machine  department 
of  the  Bush  &  Lane  Piano  Co.,  who  handle  the 
Grafonola,  Victrola  and  Sonora  machines.  The 
business  of  this  department  has  already  greatly 
increased  and  Mr.  Deffenbaugh  reports  rosy 
prospects  for  the  future..  E.  J.  Borgum,  who 
lately  filled  this  position,  has  left  to  devote  his 
energies  to  the  piano  business. 

Mr.  Hartman,  formerly  manager  of  the  Meier 
&  Frank  Co.'s  talking  machine  department,  has 
accepted  the  management  of  the  Hopper  & 
Kelly's  new  department  in  Tacoma,  Wash.  This 
vacancy  is  being  filled  by  C.  D.  Johnson,  who 
formerly  handled  the  talking  machine  line  for 
the  Seiberling  Lucas  Music  Co. 

The  Reed-French  Piano  Co.,  which  has  here- 
tofore been  an  exclusive  Columbia  dealer,  has 
now  added  the  full  line  of  Edison  talking  ma- 
chines and  with  both  complete  lines  it  can  ex- 
pect a  prosperous  business. 

E.  B.  Hyatt,  owner  of  the  Hyatt  Talking  Ma- 
chine Co.,  one  of  the  largest  and  best  established 
concerns  in  the  city,  who  handle  a  complete  line 


of  Victrolas,  Grafonolas  and  Edisons,  states  that 
he  has  had  a  large  increase  in  this  business  in 
the  past  year  and  prospects  look  good  for  the 
coming  season. 

The  Eilers  Talking  Machine  Co.  has  added  a 
live  talking  machine  man  to  its  force  in  the  per- 
son of  1.  E.  Jessen,  formerly  with  the  Wiley 
B.  Allen  Piano  Co.  Mr.  Jessen  will  act  as  mana- 
ger, and  from  his  past  record  will  undoubtedly 
increase  the  business  of  his  department.  Miss 
Kathryn  Crysler,  late  manager  of  the  Eilers  Talk- 
ing Machine  Co.,  was  married  on  April  27  to 
Geo.  Hatchkiss  Street,  popular  singer  and  vocal 
teacher.  Their  many  friends  wish  them  much 
happiness. 

The  talking  machine  department  of  Graves 
Music  Co.  has  made  almost  a  complete  change 
in  their  sales  force  with  the  exception  of  Mana- 
ger Perry  Graves,  and  they  now  have  some  good 
live  boosters.  They  have  also  made  a  change  in 
their  store  which  gives  them  an  entrance  on 
Morrison  street  as  well  as  Fourth  street,  this 
giving  them  more  window  space. 

C.  P.  Little,  manager  of  the  Victor  department 
at  Sherman,  Clay  &  Co.'s  store,  tells  us  of  a 
steady  increase  in  business. 

The  Pacific  Phonograph  Co.,  representative 
of  the  Edison  line,  is  conducting  a  most  suc- 
cessful campaign  among  the  dealers  and  has 
added  several  to  its  list.  Under  the  auspices  of 
the  Eilers  Talking  Machine  Co.,  a  most  wonder- 
ful demonstration  concert  and  tone  test  was 
held  at  the  White  Temple,  Miss  Elizabeth 
Spencer  singing  together  with  a  re-creation  of 
her  voice  upon  the  Edison  phonograph.  The 
Edison  Co.  has  also  been  holding  a  school  for 
the  benefit  of  its  dealers,  instructing  them  in  the 
assembling  and  repair  of  its  machines.  D.  W. 
Schwab,  manager,  says  that  the  attendance  at 
these  classes  shows  how  greatly  the  dealers  and 
their  employes  have  appreciated  this  interesting 
innovation. 

The  Schwan  Piano  Co.,  handling  the  Colum- 
bia line  exclusively,  reports  a  fine  business  for 
the  past  month. 

Miss  Baker,  in  charge  of  the  H.  Jennings  & 
Son  Columbia  department,  reports  the  largest 
month  in  her  department  since  its  installation 
last  November. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


Phonogra 

phs 

Universal  Tone- 

Arms, 

Motors,  Cabinets, 

etc. 

For  the  Trade 

R.  A.  Smith  Mi 

26  Cortlandt  Street  Ne 

g.  Co. 

w  York  City 

30 


THE    TALKING    MACHINE  WORLD 


THE  RECORDING  TROUBLES  OF  THE  OPERA  STAR 

In  Singing  for  the  Records,  Things,  Vocally,  Are  What  They  Are  and  Not  What  They  Seem- 
Some  Recording  Secrets  the  Average  Man  Doesn't  Appreciate — The  Story  of  the  Cuckoo 


Last  month  Talking  Machine  World  readers 
were  given  some  inside  facts  regarding  the  ex- 
periences of  the  "old  guard"  of  recording  artists 
such  as  Steve  Porter  and  Billy  Murray,  in  the 
making  of  records,  mostly  of  a  popular  nature, 
and  herewith  are  presented  some  new  and  un- 
usual facts  regarding  the  same  general  subject 
of  recording,  with  the  grand  opera  artists  to 
the  fore. 

With  the  records  selling  at  about  a  dollar  the 
purchaser  is  chiefly  concerned  with  the  music 
itself  and  little  with  the  singer,  beyond  desiring 
that  the  singing  is  good.  When  it  comes  to 
high  priced  records,  however,  those  listed  at 
several  dollars,  the  purchaser  is  deeply  inter- 
ested in  the  artist  who  did  the  recording  and  is 
therefore  unusually  critical  regarding  his  work. 
If  the  dealer  could  understand  all  the  difficulties 
of  high-class  recording  and  explain  all  those 
details  to  his  customer,  certain  particular  selec- 
tions would  take  on  a  new  interest — an  interest 
direct  from  the  laboratory. 

When  The  World  representative  stepped  into 
the  Columbia  laboratory  the  other  day  Andres 
DeSegurola,  of  operatic  fame,  was  singing. 
Standing  near  the  screen  which  shuts  off  from 
chance  visitors  the  mysterious  method  of  actual 
recording,  the  well-known  singer  was  throwing 
himself  entirely  into  this  new  art — an  art  quite 
different  from  .that  of  the  stage — that  he  might 
produce  the  most  perfect  possible  rendering  of 
a  song  which  in  record  form  would  go  out  all 
over  the  world  and  be  played  before  all  man- 
ner of  people,  from  the  "mighty  potentates  of 
civilized  Europe  and  the  semi-barbic  East,"  to 
the  near-cannibal  kings  of  those  South  Sea  Isles. 
The  same  beautiful  airs  that  stir  a  super-civilized 
opera  audience  in  New  York  will  delight  the 
eager  ear  of  the  dusky  warrior  squatted  beside 
his  smouldering  camp  fires.  The  savage  may 
not  comprehend  the  nice  shades  of  musical  tone 


that  Signor  DeSegurola  strives  so  earnestly  to 
impart  to  his  singing,  but  the  rendering  will 
give  a  precise  feeling  intended  by  the  com- 
poser. 

These  things  artists  such  as  DeSegurola  know, 
and  it  is  for  the  satisfaction  of  the  keenest  critic, 
as  well  as  for  the  pleasure  of  the  average  music 
lover,  that  he  works  so  unremittingly.  With 
these  ideas  in  mind — with  this  ideal  before  him 
as  he  sings  into  the  mouth  of  a  tin  horn — is  it 
at  all  remarkable  that  the  artist  can  detach 
himself  absolutely  from  his  surroundings  and 
put  his  entire  musical  self  into  the  making  of 
a  record?  He  forgets  the  laboratory  with  its 
almost  comical  combination  of  high-chairs,  on 
which  the  violinists,  'cellists,  French  horn  artists 
and  all  the  rest  of  the  accompanying  orchestra 
members  sit.  He  knows  subconsciously  that 
even  as  he  is  putting  his  whole  mind  on  the 
singing,  each  of  these  musicians  is  concentrating 
likewise  on  his  own  musical  contribution;  and 
so  under  the  expert,  even  inspired  guidance  of 
the  leader,  the  music  is  recorded  through  the 
half-dozen  horns  that  convey  it  to  the  delicate 
surface  of  the  wax  test-record.  The  perform- 
ance is  at  first  sight  strange;  it  is  even  laugh- 
able— until  the  observer  considers  what  the  re- 
sult is  to  be  and  how  indeterminately  wide  will 
be  the  effects  of  the  finished  record. 

Along  the  line  of  what  may  be  termed  musi- 
cal efficiency  in  record  making,  Vernon  Stiles, 
who  recently  signed  with  the  Columbia  Co., 
expressed  convictions  and  a  purpose  even  more 
fully  fitting  to  the  new  art  than  the  average  re- 
cording singers'  comprehension  has  enabled  him 
or  her  to  understand. 

Absolutely  Perfect  Singing  Essential 

"I  used  to  be  a  scientific  farmer,"  said  Mr. 
Stiles.  "I  learned  that  in  cultivating  one  vege- 
table or  another,  or  one  fruit  or  another, 
methods  had  to  be  adapted  to  circumstances. 


You  can't  produce  the  same  good  results,  in 
even  slightly  differing  climates,  with  identical 
methods.  Soil,  water  supply,  sunlight,  length 
of  seasons,  all  have  to  be  considered.  So  in 
singing  for  the  recording  devices  so  marvel- 
ously  worked  out  by  our  mechanical  geniuses, 
methods  must  adapt  themselves  to  conditions 
and  to  mechanical  laws.  Singing  that  sounds 
perfect  from  a  stage  in  such  a  great  auditorium 
as  that  of  the  Metropolitan  Opera  House,  may 
reproduce  very  imperfectly  from  the  record. 
Acoustics,  volume  of  sound,  pronunciation,  de- 
termine the  quality  of  tone  when  the  receptive 
process  is  reversed  and  the  needle  reproduces 
faithfully  what  the  singer  has  given  forth.  The 
slurred  sibilant,  for  instance,  a  final  "s"  left  off 
a  word  in  a  song,  is  often  unnoticeable  in  the 
concert  hall,  but  let  a  singer  slur  a  sibilant 
when  recording  for  the  talking  machine  and  he 
will  either  have  to  try  again  or  give  up.  The 
average  conditions  under  which  talking  machine 
records  are  played — in  relatively  small  rooms 
or  halls,  and  in  comparative  quiet — necessitate 
the  perfect  enunciation  of  every  syllable. 
Listening  to  a  record  in  your  home,  you  can 
fairly  feel  the  personal  presence  of  the  artist 
himself.  It  is  the  difference  between  talking 
with  a  man  face  to  face,  gazing  into  his  eyes 
and  observing  every  change  of  expression,  and 
sitting  anywhere  from  twenty  to  two  hundred 
feet  away  from  him  in  the  theatre,  forum  or 
opera  house. 

"My  first  records  were  a  revelation  to  me.  I 
had  realized  something  of  the  difference  between 
recording  and  concert  singing,  but  lack  of  actual 
experience  resulted  in  surprising  tonal  effects. 
At  times  my  voice  burst  forth  with  great  harsh- 
ness; at  other  times  the  enunciation  was  im- 
perfect, though  in  this  latter  respect  I  had  done 
fairly  well.  It  is  a  fascinating  study  for  any 
one  with  patience  plus  a  desire  to  achieve  per- 
fection. The  theatrical  value  of  personality  in 
appearance,  of  course,  has  no  value,  just  as  in 
moving  pictures  the  voice  contributes  nothing 
to  the  effect.    Musical  tone — -faithfulness  to  the 


STYLE  1.    RETAIL  PRICE,  S10.00 


READY  FOR  SHIPMENT 


A  LEADER 

Place  Your  Orders  AT  ONCE  for  the 

Trade  Sensation 

A  Cabinet  Talking  Machine  with 
four  shelves  for  record  albums 
and  selling  for 

$35.00  Retail 
PLAYS  ALL  RECORDS 


Dealers  are  making  real  money 
with  the  Fraad  "Junior" 

The  Fraad  Line  of  Talking  Machines 
includes  models  from  $10  to  $100. 
Every  machine  perfect  in  finish,  construc- 
tion and  tonal  qualities.  Fully  guaranteed. 
Exclusive  territory  becoming  scarce.  Have 
you  reserved  yours  ? 

Write  for  Catalogs 


Fraad  Talking  Machine  Co. 

225  Lexington  Avenue,  New  York  City 

Phones  |gg2i}  Murray  Hill 

Showrooms:  1160  Broadway 


STYLE  3.   RETAIL  PRICE,  S30.00 


OUR  LEADER 
FRAAD  JR.— RETAIL  PRICE,  S35.00 


THE   TALKING   MACHINE  WORLD 


composer's  idea  alone — matters.  They  said  to 
me  when  I  first  stood  before  a  recording-  horn, 
'Forget  that  you  have  sung  in  a  dozen  different 
lands  in  half  a  dozen  languages,  and  concen- 
trate so  absolutely  on  this  one  song  that  your 
tones,  your  interpretation,  may  be  all  that  you 
can  make  them." 

"It  is  no  doubt  true  that  the  artistic  tempera- 
ment makes  trouble  for  the  director,"  said  an- 
other singer,  whose  records  sell  widely,  "but  as 
a  matter  of  fact  when  even  the  extremely  tem- 
peramental arist  comes  to  realize  how  much  de- 
pends on  painstaking  patience,  no  one  is  more 
anxious  than  he  to  work  hard  and  to  follow  the 
suggestions  which  the  director  offers  out  of  his 
experience  and  his  knowledge  of  the  new  art." 
The  Adventure  of  the  Cuckoo 

A  humorous  side  of  serious  recording  came 
suddenly  to  light  one  morning  when  Lucy  Gates 
was  singing  a  little  song  called  "The  Cuckoo 
Clock,"  by  G.  A.  Grant-Schaefer.  The  orches- 
tration provided  for  imitations  of  the  cuckoo's 
call  by  the  piccolos,  but  the  distribution  of  the 
orchestra  made  it  impossible  for  the  piccolos  to 
approach  the  recording  device  so  that  the 
"cuckoos"  would  have  sufficient  volume  in  the 
places,  where  they  were  scheduled  for  solo 
business..  So  a  little  pneumatic  cuckoo  instru- 
ment shaped  like  two  blackboard  erasers  fast- 
ened back  to  back,  with  a  sort  of  accordion 
effect  between  them,  was  brought  into  play, 
and  one  of  the  musicians  who  wasn't  otherwise 
employed  stood  beside  the  singer,  and,  holding 
the  innocent-looking  device  in  the  throat  of 
a  horn,  squeezed  one  end  at  the  proper  moment. 
A  cuckoo  in  flesh,  or  in  the  feathers,  lays  more 
stress  on  one  of  its  two  simple  notes  than  on 
the  other;  but  the  cuckoo  machine  did  not  know 
which  note  to  favor,  and  favored  the  wrong 
one.  Also  it  outraged  its  manufacturer  by  fail- 
ing to  sound  like  the  bird,  accent  or  no  accent. 
Lucy  Gates  laughed.  The  record  had  to  be 
made  again.  This  time  the  cuckoo  was  still 
more  unnatural  and  developed  a  squeak  with 
rare  burlesque  possibilities.  Miss  Gates  re- 
fused to  be  serious.  The  performance  was  tem- 
porarily halted  while  the  entire  orchestra  of- 
fered suggestions  on  the  proper  squeezing  of 
a  cuckoo  machine.  One  after  another  essayed 
to  shame  nature  with  the  instrument — and  did. 
Finally  mechanical  genius  Came  to  the  aid  of 
art,  and  a  gentleman  who  sat  on  one  side  of  the 
highest  high-chairs  got  down  and  fixed  the  bird 
with  a  nail.  Then  the  record-making  proceeded, 
with  the  result  that  if  this  cuckoo  song  as  fin- 
ally perfected  is  ever  played  in  a  forest,  or 
wherever  cuckoos  themselves  live  when  not  em- 
ployed in  popping  in  and  out  of  grandfathers' 
clocks,  no  doubt  a  large  flock  of  the  wierd  birds 
will  come  and  nest  in  the  talking  machine. 


COLUMBIA  PUBLICITY 

To  Feature  Prominent  Artists  in  National  Pub- 
licity— Columbia  Sign  for  Dealers 

Beginning  with  the  advertising  appearing  in 
next  month's  national  magazines,  the  Columbia 
Co.  is  inaugurating  a  new  thought  in  general 
publicity  which  combines  both  co-operation 
and  attractiveness.  This  advertising  will  feature 
two  of  the  famous  and  most  prominent  artists 
who  record  exclusively  for  the  Columbia  li- 
brary. It  is  planned  to  make  the  advertising 
in  each  magazine  different  and  distinctive,  and 
to  continue  this  series  indefinitely.  Such  well- 
known  artists  as  Oscar  Seagle,  Louis  Graveure, 
Corinne  Rider-Kelsey  and  Felice  Lynne  will  be 
featured  in  the  first  month's  series. 

The  Columbia  Co.'s  advertising  division  has 
prepared  for  free  distribution  among  Columbia 
dealers,  a  large  muslin  sign  measuring  two  and  one- 
half  by  five  and  one-half  feet,  and  displaying  the 
popular  Columbia  "notes"  with  the  inscription 
"Columbia  double-disc  records."  This  sign  is 
suitable  for  use  in  many  ways,  and  is  particu- 
larly adaptable  for  display  in  windows,  store 
interiors  and  at  fairs,  carnivals,  etc. 

Edw.  M.  Baker,  advertising  manager  of  the 
Columbia  Co.,  has  been  visiting  the  Columbia 
headquarters  in  near-by  territory. 


TALKER  MUSIC  BY  WIRELESS 

Boston  Wireless  Operator  Sends  Music  Pro- 
duced by  Edison  Diamond  Disc  Phonograph 
Over  a  Radius  of  Two  Hundred  Miles 


Boston,  Mass.,  May  10. — The  sending  of  music 
through  the  air  by  wireless  has  become  an  ac- 
complished fact  and  has  been  developed  to  a 


31 


Diamond  Disc  phonograph  for  the  purpose  of 
producing  the  music,  and  declares  that  the  pur- 
ity of  its  tones  have  had  much  to  do  with  the 
success  of  the  experiments. 

Operators  at  various  stations  along  Cape  Cod 
and  any  number  of  amateur  wireless  operators 
around  Boston  have  reported  that  they  heard 
quite  clearly  the  music  in  the  air. 

Speaking  of  his  invention,  Mr.  Power  declared 


Edison  Diamond  Disc  Phonograph  in 

practical  basis  by  Harold  J.  Power,  of  the 
American  Radio  and  Research  Corporation,  who 
is  in  charge  of  the  wireless  station  at  Tufts 
College,  this  city.  Mr.  Power  has  been  very 
successful  in  his  experiments  in  this  connection 
and  music  sent  by  his  station  has  been  picked 
up  by  steamers  two  hundred  miles  and  more  to 
sea.  The  most  astonishing  results  have  been 
secured  during  the  past  fortnight  or  so. 
In  his  experiments  Mr.  Power  uses  an  Edison 


Use  in  Wireless  Room  at  Tufts  College 

that  he  believed  the  time  was  not  far  distant 
when  the  experiment  station  at  Tufts  College 
would  be  able  to  play  "The  Star  Spangled  Ban- 
ner" to  the  Kaiser's  radio  operators  stationed 
at  Berlin. 

He  said  that  soon  he  would  try  playing  grand 
opera  to  wireless  operators  at  sea  and  would 
make  use  of  such  voices  as  Emmy  Destinn,  Marie 
Rappold,  Jacques  Urlus  and  Anna  Case  for 
their  entertainment. 


Service  and  Success 


Victor  dealers  who  realize  that  the  successful  retail 
Victor  store  is  founded  on  service,  will  find  it  profitable 
to  let  this  organization  assist  them  in  developing  their 
business. 

WILLIAMS  CO.  SERVICE 

will  enable  the  Victor  dealer  to  give  his  customers  real 
service  from  every  standpoint.  Many  a  customer  has 
been  lost  because  of  a  shortage  of  certain  records  at  a 
time  when  they  were  most  needed.  Perhaps  our  serv- 
ice will  help  you  retain  the  good-will  of  some  patrons. 

Every  member  of  this  organization  stands  ready  to  co- 
operate with  our  dealers  at  all  times.  Our  experience 
is  at  the  service  of  Victor  dealers,  for  we  believe  in  the 
old  adage  "  Service  Spells  Success." 

May  we  not  serve  you  ? 


G.  T.  WILLIAMS  CO., 

217  Duffield  Street  ::  Brooklyn,  N.  Y. 


32 


THE    TALKING    MACHINE  WORLD 


ledeiicks 


THE  HOUSE  OF  SERVICE 


i 


m 


Victor  Distributors 

at  Pittsburgh,  Pennsylvania 

THE  Victor  Talking  Machine  Company  has  arranged 
with  Frederick's  to  distribute  Victor  Products 
from  Pittsburgh,  thereby  greatly  enlarging  their 
wholesale  representation  in  the  city.  Victor  dealers 
in  Pittsburgh  and  District  may  now  more  nearly  supply 
their  rapidly  growing  demand  through  the  home 
distributors  without  the  delay  and  expense  incident 
to  shipments  from  distant  points. 

In  keeping  with  our  fixed  policy  of  operating  only 
in  a  large  way,  we  have  installed  at  Pittsburgh  perhaps 
the  most  modern  and  commodious  Victor  Jobbing 
Department  to  be  found  in  any  city  in  the  country, 
and  have  made  every  necessary  preparation  to  render 
a  service  of  real  helpfulness  to  our  dealers. 

We  solicit  a  personal  visit  and  a  thoughtful  comparison  of 
our  facilities  with  the  next  best  you  know  of.  Meantime  a  mail 
or  phone  order  will  prove  that  we  deliver  value  beyond  the  mere 
cost  of  merchandise  hilled. 


W.  F.FREDERICK  PIANO  CO. 

635-637  SMrmnoD  ST. 

PITTSBURGH,  PENNSYLVANIA 


We  shall  be  glad  to  place 
your  name  upon  our  mailing  list 
to  receive  the  trade  letters  and 
service  bulletins  published  by  our 
Dealer  Service  Department. 


V* 


GO 


THE    TALKING    MACHINE  WORLD 


33 


FIRE  NO  HANDICAP  TO  MAYER 

Progressive  Piano  Dealer  of  Paris,  Tex.,  Re- 
places Burned  Store  with  Corrugated  Iron 
Headquarters  for  Victor  Victrolas 


When  Ashley  B.  Cohn,  vice-president  of 
Hardman.  Peck  &  Co.,  New  York,  visited  Texas 
upon  his  recent  trip,  he  spent  some  time  at 
Paris,  Tex.,  where  Henry  P.  Mayer,  head  of  the 


Ruins  of  H.  P.  Mayer's  Store 


music  house  bearing  his  name,  had  conducted 
one  of  the  most  up-to-date  piano  and  Victrola 
warerooms  in  the  Lone  Star  State. 

Mr.  Cohn  reached  Paris  just  after  a  fire  had 
devastated  the  entire  business  section  of  that 
city,  and  destroyed  practically  every  retail  store 
of  any  prominence,  including  Mr.  Mayer's  es- 


The  New  Store — Mr.  Mayer  in  Doorway 
tablishment.  Mr.  Mayer  has  handled  the  Hard- 
man,  Peck  line  for  many  years,  being  one  of 
the  oldest  accounts  on  the  company's  books, 
and  as  he  had  made  it  a  point  to  carry  a  repre- 
sentative stock  at  all  times,  his  loss  in  the  fire 
totaled  approximately  one  hundred  pianos  and 
player-pianos,  with  a  large  amount  of  musical 
merchandise  and  a  substantial  stock  of  Victrolas 
and  Victor  records. 

Although  his  warerooms  were  completely  de- 
stroyed, Mr.  Mayer  with  characteristic  Western 
energy  and  pluck  started  to  look  about  for  a 
new  store  within  an  hour  after  the  fire  was 


TRANSFER 

NAME-PLATES 

We  make  the  Name'Plates  and  Trans' 
fers  for  the  largest  talking  machine  mano 
facturers  in  this  country  and  for  dealers  in 
every  State. 

YOUR  NAME,  Mr.  Dealer,  on  every 
machine  brings  the  owner  back  to  you  for 
records  and  his  friends  to  you  for  a  ma' 
chine. 

Samples.  Suggestions  and  Sketches  Furnished  FREE 

the  MEYERCORD  co. 

LARGEST  MANUFACTURERS  OF 

DECALCOMANIA 

TRANSFER  NAME-PLATES 

CHICAGO 


under  control,  and  in  the  course  of  a  day  and 
a  half  was  established  in  the  warerooms  shown 
in  the  accompanying  photograph.  The  exterior 
of  the  store  is  constructed  of  corrugated  iron, 
and  although  the  interior  hardly  allows  Mr. 
Mayer  sufficient  room  for  display  purposes,  he 
is  planning  to  utilize  it  as  temporary  headquar- 
ters until  he  can  arrange  for  the  construction 
of  a  new  building. 

In  the  illustration  shown,  Mr.  Mayer  may  be 
seen  in  the  doorway  of  his  new  home  with  a 
violin  in  his  hand,  the  latter  being  the  only 
portion  of  his  stock  saved,  aside  from  one  Hard- 
man  piano  which  defied  the  fire,  smoke  and 
water. 


FILING  SYSTEMS  FOR  FOLLOW=UPS 

Suggestions  of  Value  for  Those  Who  Have  Not 
Paid  Attention  to  Following  Up  People  to 
Whom  They  Have  Sold  Talking  Machines 

The  dealer  who  does  not  keep  the  names  and 
addresses  of  the  people  to  whom  he  has  sold 
phonographs  or  records  and  who  does  not  make 
every  effort  to  induce  instrument  owners  to 
maintain  their  interest  and  remain  steady  pur- 
chasers of  records  is  neglecting  a  profitable 
branch  of  his  business.  To  make  it  profitable, 
however,  it  is  not  sufficient  merely  to  keep  the 
names  of  those  to  whom  you  have  sold  ma- 
chines. It  is  essential  that  you  have  a  definite 
plan  by  which  you  can  follow  them  up  and,  by 
consistently  calling  their  attention  to  the  activi- 
ties in  the  talking  machine  world,  keep  their  own 
interest  in  music  and  phonographs  in  a  state  of 
activity. 

In  order  to  show  a  customer  from  the  very 
beginning  that  you  give  service  it  is  a  good 
plan  to  have  a  filing  system  by  which  you  can 
keep  informed  as  to  the  likes  and  dislikes  of 
your  various  customers  as  far  as  phonograph 
records  are  concerned.  The  card  to  be  used 
in  connection  with  this  system  should  contain 
spaces  for  the  name  and  address  of  each  per- 
son who  has  bought  a  machine  or  records  from 
you.  Further,  it  should  have  classifications  re- 
lating to  the  variety  of  records  preferred  by  the 
person  whose  name  it  contains.  At  one  glance 
you  should  be  able  to  learn  whether  the  person 
listed  prefers  classical  or  popular  music;  vocal 
or  instrumental  music,  and  the  names  of  his 
favorite  singer  and  composer.  Other  useful 
classifications  will  suggest  themselves  as  the 
dealer  gives  the  subject  consideration  and  the 
system  may  be  so  handled  that  the  dealer  will 
have  at  his  command  a  complete  catalog  of  the 
musical  preferences  of  every  person  who  has 
ever  bought  a  phonograph  or  records  at  his 
store. 

A  customer,  knowing  that  the  information  he 
has  given  you  is  on  file,  will  expect  occasional 
notifications  from  you  and,  when  they  come,  he 
will  regard  them  more  as  a  personal  favor  on 
your  part  than  as  part  of  a  scheme  to  keep  him 
an  active  record  purchaser.  The  notifications 
you  send  will  be  based  on  the  contents  of  the 
monthly  list  of  new  records  or  such  special  lists 
as  may  be  sent  out  from  time  to  time.  Where 
there  are  records  on  the  lists  that  seem  to  meet 
the  desires  of  certain  of  your  customers,  as 
these  desires  are  indicated  on  the  cards  in  your 
filing  system,  you  will  do  well  to  send  such 
customers  a  few  lines  on  a  postal  card,  calling 
their  attention  to  the  fact  that  you  have  re- 
ceived some  new  records  by  their  favorite  sing- 
er, composer,  etc.  Where  customers  have  tele- 
phones it  would  be  better  to  use  this  method  of 
communication,  says  the  Edison  Phonograph 
Monthly,  for  it  brings  you  into  direct  personal 
touch  and  has  proven  very  effective  wherever 
it  has  been  tried. 

REVENUE  TAX  RULING 

Bank   Acceptances    Do    Not   Require  Stamps, 
Says  Commissioner  Gates 

Washington,  D.  C,  May  1. — The  Acting  Com- 
missioner of  Internal  Revenue,  David  A.  Gates, 
has  decided  that  revenue  stamps  are  not  re- 


quired on  bank  acceptances,  and  the  Federal 
Reserve  Board  has  instructed  the  banks  of  the 
reserve  system  that  stamps  are  no  longer  needed 
on  drafts,  acceptances,  overdrafts  and  post- 
dated checks.  The  text  of  the  decision  follows: 
"In  view  of  the  decision  made  by  the  Supreme 
Court  of  the  United  States  in  the  case  of  the 
United  States  vs.  Isham  (17  Wall,  496),  that 
'the  liability  of  an  instrument  to  a  stamp  duty, 
as  well  as  the  amount  of  such  duty,  is  deter- 
mined by  the  form  and  face  of  the  instrument, 
and  cannot  be  affected  by  proof  of  facts  out- 
side of  the  instrument  itself,'  this  office  is 
of  the  opinion  that  drafts,  acceptances, 
overdrafts  and  post-dated  checks  are  not  tax- 
able under  the  above  act  as  promissory  notes, 
even  though  the}'  are  used  in  such  a  way  as  to 
perform  some  of  the  functions  of  a  promissory 
note." 


If  you  can  make  the  customer  feel  your  en- 
thusiasm about  the  goods  you  can  induce  him  to 
buy.  If  you  have  no  enthusiasm  you  cannot 
make  sales. 


Only  One  Answer! 


Retail  Price  $17*5° 

If  a  customer  should  ask  to 
have  his  phonograph  electri- 
fied, what  would  be  your 
answer  ? 

There  is  only  one  answer — 

The  Shelton  Electric 
Phonograph  Motor 

Why? 

Because  this  motor  electrifies 
perfectly  all  the  leading 
types  of  machines  without 
even  changing  a  screw,  and 
also  preserves  the  spring 
motor. 

Write  our  nearest  office  or 
factory  for  special  proposition 

Shelton  Electric  Co. 

NEW  YORK :  30  East  42d  Street 
CHICAGO  :  30  East  Randolph  Street 
BOSTON:  101  Tremont  Street 
SAN  FRANCISCO:  62  Post  Street 

Factory:  Fort  Wayne,  Ind. 


34 


THE    TALKING    MACHINE  WORLD 


OHMl  A  11 11  a     11  j&  ^  A  jiflh  ^  a  A  A  j&  a  JiH  A  ^  ffi 


li 
is 

T 

m 

\p 


Us 


U 


Our  New  Standard  List  is  Ready 


Our 


Stands? 


of 

Specially  Selected 
Victor  Records 

Gems  of  the  entire 
Record  Catalogue, 
aaa 

X&c  carry  them  all 

see 


iigii  ili^ 


It  is  a  Successful  Record  Sales  Stimulator 
Are  you  using  all  our  dealers'' efficiency  ideas? 

Here's  a  Partial  List: 


Colored  Letter  Heads 
Monthly  Supplement  Envelopes 
Personal  Monthly  Letters 
Monthly  Window  Displays 
Radium  Flash  Window  Sign 
Personal  Follow-up  Letters 


Window  Record  Easel  Display 
Farrar  Week  Circular 
Delivery  Envelopes 
Ropene  Stock  Envelopes 
Tamaco  Stock  Record  Book 
Record  Classifying  System 
Record  Code  Label  System 
Fritz;  Kreissler  XVIII  Circular 


You  put  yourself  among  the  dealers  we  undertake  to  serve 
you'll  secure  these  helps  and  many  others 

Chicago  Talking  Machine  Co. 


'64 


T 

\P 
VP 

T 

■-P 

P 

M 

-P 

k 
T 

T 


Victor  Distributors 
12  North  Michigan  Avenue,  Chicago 


ip 
L 

7 


THE    TALKING    MACHINE  WORLD 


35 


From  Our  Chicago  Headquarters 


E.  P.  VAN  HARLINGEN,  Manager 
HENRY  S.  K1NGWILL,  Associate 


World  Office 
Consumers'  Bldg.,  220  South  State  St.,  Chicago 
Telephone:  Wabash  5774 


Chicago,  III.,  May  10. — The  talking  machine 
business  this  month  has  kept  up  its  remarkable 
pace  proportionately — that  is  while  naturally 
showing  some  falling  off  due  to  the  rapid  ap- 
proach of  gentle  summer — it  still  shows  a  big, 
round,  whooping  increase  over  the  correspond- 
ing period  of  last  year. 

The  old  and  established  companies  seem  to 
be  still  pressed  to  the  utmost  to  fill  their  orders 
notwithstanding  the  flood  of  new  machines  com- 
ing on  the  market,  who  also  seem  to  be  getting 
quite  a  lot  of  business.  A  new  factor  has 
entered  the  situation  in  that  a  few — it  must  be 
admitted — a  very  few  of  the  debutantes  are  get- 
ting away  from  a  slavish  imitation  of  the  case 
designs  of  the  old  companies  and  are  striking 
out  along  lines  of  their  own. 

Lyon  &  Healy  in  New  Quarters 

Lyon  &  Healy  are  now  installed  in  the  com- 
pany's new  building  at  the  northeast  corner 
of  Jackson  boulevard  and  Wabash  avenue,  and 
visitors  agree  that  it  is  one  of  the  finest  things 
that  the  music  trade  can  boast  of.  The  various 
departments  are  settling  rapidly  in  their  re- 
spective accommodations,  but  the  department 
to  first  complete  the  work  of  removal  and  get 
back  to  actual  business  was  Department  H — 
the  Victor  section. 

Mana*ger  L.  C.  Wiswell,  of  the  talking  ma- 
chine department,  has  made  his  plans  so  well 
that,  like  a  modern  military  body,  the  members 
of  that  division  marched  into  the  new  building, 
each  to  his  respective  place,  and  were  able  to 
begin  active  work  almost  at  once.  The  depart- 
ment occupies  the  entire  second  floor  as  well 
as  considerable  space  upon  the  first  floor  and 
a  large  part  of  the  ninth. 


The  retail  machine  department  is  on  the  main 
floor  and  directly  to  the  left  Of  the  Wabash 
avenue  entrance  and,  although  the  furnishings 
have  not  yet  been  entirely  installed,  it  is  plain 
to  see  that  they  will  be  very  handsome  when 
completed.  The  retail  record  department  is 
located  in  the  front  half  of  the  second  floor. 
There  are  twenty-three  private  record  rooms 
that  are  arranged  in  such  a  fashion  as  to  offer 
easy  ingress  for  either  the  patrons  or  the  young 
women  who  sell  the  records.  Especially  con- 
structed doors,  double  windows  and  a  system 
of  electric  lights  which  indicate  what  rooms  are 
occupied  and  what  room  desires  attention  from 
the  sales  force,  are  some  of  the  unique  features 
of  this  thoroughly  modern  department.  There 
is  a  special  service  department  comfortably  fur- 
nished at  which  saleswomen  explain  installment 
contracts  and  how  to  open  a  regular  account. 
There  is  also  a  credit  and  adjustment  room, 
where  records  can  be  returned  for  credit  or 
adjustment  and  repairs  arranged  for.  Some  idea 
of  the  size  of  the  record  department  can  be 
gained  from  the  information  that  the  record 
counter  stretches  almost  sixty  feet  straight- 
away. To  the  east  of  the  record  department 
come  the  general  offices,  including  Mr.  Wis- 
well's  private  office,  and  behind  that,  on  the 
Jackson  boulevard  side,  are  the  wholesale  sales 
department.  Running  parallel  to  these  sections 
and  toward  the  inside  of  the  building  is  the 
record  stock  room,  where  an  immense  stock 
can  be  handled  with  a  minimum  of  trouble  and 
a  maximum  of  facility.  The  records  are  kept 
in  sectional  racks  which  are  elastic  and  which 
can  be  adjusted  to  the  demand  for  the  various 
sections.  On  the  ninth  floor  space  has  been  ap- 


portioned, where  certain  of  the  machine  stocks 
are  kept.  In  addition  to  this  space  there  is  a 
special  warehouse  arrangement  which  permits 
of  the  immediate  reshipment  of  machines  and 
avoids  the  necessity  of  being  hauled  to  thc- 
main  building. 

The  concert  hall,  in  which  will  be  continued 
the  Victor  concerts  and  which  drew  thousands 
of  people  to  the  old  building,  is  located  on  the 
ground  floor  and  immediately  off  the  Jackson 
boulevard  entrance.  It  will  accommodate  over 
200  people.  It  is  beautifully  decorated  in  deli- 
cate shades  of  green  and  white  and  doubtless 
will  be  patronized  by  even  greater  crowds  than 
were  always  present  at  "Victor  Hall." 

"Naturally  T  am  very  much  pleased  with  the 
change,"  said  Mr.  Wiswell  to  The  World.  "We 
have  got  what  we  have  wanted  for  so  many 
years — that  is  plenty  of  space.  On  the  second 
floor  alone  we  have  an  acre  and  we  will  now 
be  able  to  work  out  some  ideas  of  service  which 
have  been  of  necessity  postponed  until  now." 

Talking  Machine  Co.  of  America  Organized 

The  Talking  Machine  Co.  of  America  has 
opened  offices  on  the  eighth  floor  of  the  Steger 
Building,  and  has  begun  active  work  on  the 
manufacture  and  distribution  of  the  "America" 
line  of  talking  machines.  D.  J.  Clark  is  one  of 
the  prime  movers  in  the  enterprise. 
Can  You  Solve  This  Puzzle?  We  Have  Given  Up 

A  piano  trade  publication  of  Chicago,  which 
recently  incorporated  a  talking  machine  "sec- 
tion" in  its  columns  has  perpetrated  the  fol- 
lowing: 

"A  high-class  Edison  Grafonola  was  put  to  ex- 
traordinary use  the  other  night  in  a  Buffalo 
motion  picture  house,  when  it  was  made  to 
represent  the  voice  of  one  of  the  movie  actors, 
Robert  Warwick,  appearing  in  'The  Stolen 
{Continued  on  page  37) 


Wade  &  Wade  Accessories 
For  Talking  Machines 


The  Wade 


POLISH/A^ 

<TALKIN{fMACHINESN 
PIANOS  &' FURNITURE 


This  is  the  Grease  for  the  spur  gears 
and  worm  gears,  and  eliminates  the  grit- 
ting and  grinding  noise. 

We  also  manufacture  a  light  grease  to 
be  used  in  spring  barrels  to  prevent  the 
springs  from  sticking  and  releasing 
irregularly.  This  grease  does  not  get 
hard  or  dry  out. 

Further  information  upon  application. 


Fibre 
Needle 

Cutter  No.  1 

The  New  Improved  No.  1  Wade  Fibre 
Needle  Cutter  in  which  the  upper  and 
lower  blades  work  parallel  to  each  other. 


The  Wade 


This  is  the  Oil  for  close-fitting  bear- 
ings on  Talking  Machines,  typewriters, 
or  any  other  fine  machines. 


Fibre 
Needle 

Cutter  No.2 

The  No  2  Wade  Cutter  is  still  as  pop- 
ular as  ever  and  the  demand  for  them 
steadily  increases. 


The  Wade  Polish  leaves 
a  perfectly  dry,  hard,  glossy 
finish. 


Get  your  orders  in  at  once  for  Wade  Accessories 
A  trial  order  will  convince  you  that  we  have  the  accessories  the  people  want 

WADE    &   WADE,  3807  Lake  Park  Ave.,  Chicago,  111. 


36 


THE    TALKING    MACHINE  WORLD 


glllllllllllMIIHIIIIiilllllU 

i  kiuiuiijUMMiiiiiiiiiiiiiuiiimim^  I 


New  Lyon  &  Healy  Building 

Wabash  Avenue  at  Jackson  Boulevard 


Here  is  a  fitting  home  for  Victrolas  and  Victor  Records.  Here  are  modern, 
improved  facilities  which  assure  the  utmost  promptness  and  care  in  filling 
and  shipping  orders. 

For  instance,  a  great  spiral  conveyer  connects  all  floors  of  the  building  with 
the  shipping  room;  as  soon  as  a  package  is  made  up,  it  is  delivered  almost 
instantly,  to  the  waiting  auto-truck  and  started  on  its  way  to  you. 

This  splendid  building  enables  us  to  carry  larger  and  more  complete  stocks. 
Daylight  floors,  96  x  1  71  ft.  in  size,  are  devoted  solely  to  the  sale  and  display 
of  Victrolas  and  Records. 

Here  you  find  them  in  a  perfect  setting.  Advanced  ideas,  the  fruit  of 
unequalled  experience,  will  be  found  in  our  methods  of  SERVICE. 

These  splendid  modern  facilities  assure  SERVICE,  such  as  you  appreciate, 
such  as  will  assure  you  of  the  increased  patronage  of  the  people  of  your 
community. 


Chicago 


Victor  Distributors 


§  ^iliiniiiiiniuiiiiiiuiuiiuiiiM^   iiiiniiiiiiiini  urn  iiiiiiiiiiiiiiiiiiiiin  iiliiiiilliuiliiiiiiliiliiiiiiiiiiiliiiiiniii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiini!  iiiiiiiiiiiiiiiiiliiilliiliiiilliiiliiiiiiliiniiiiiiii  miinuuiniiiniiii  mwinmtin  hie  § 

finiiiiiiiiiiiiiiimiiiiiiiunwiwiniiniM   iiiiiiiiiiijiiiuiiuiiniiiiiiiiiiiiiiiniiiiiM 


THE    TALKING    MACHINE  WORLD 


37 


FROM   OUR   CHICAGO   HEADQUARTERS— (Continued  from  page  35) 


Voice.'  In  this  film  there  is  one  scene,  where 
Mr.  Warwick  is  supposed  to  be  singing  before 
a  large  audience.  When  this  scene  was  reached 
the  film  stopped  while  the  Victrola  was  quickly 
put  in  place,  and  the  audience  enthusiastically 
applauded  the  introduction  of  the  talking  ma- 
chine in  the  picture.  An  aria  from  'Pagliacci' 
was  played  and  sung." 

Perhaps  it's  an  effort  to  be  impartial,  but  in 
that  case  what  about  the  Pathe,  the  Sonora  and 
a  dozen  others.  Perhaps  they've  "scooped"  us 
and  there's  been  a  merger  and  we  never  even 
heard  the  rumors.  And  then  again,  the  exchange 
editor  may  have  been  careless  in  reading  his 
clippings.  "The  last  theory  is  the  most  specious 
and  I  feel  sure,  my  dear  Watson,  that  this  one 
will  prove  correct.  At  any  rate,  a  most  inter- 
esting case." 

A  Publicity  Specialist 

Gabriel  Andre  Petit  has  opened  a  studio  at 
Room  324  Athenaeum  Building,  Chicago,  where 
he  will  devote  his  time  to  designing  trade-marks, 
letterheads,  catalogs,  transfers  and  case  designs 
for  the  music  trade.  Mr.  Petit  has  enjoyed  a 
thorough  education  in  the  art  schools  of  Chi- 
cago and  Paris,  and  in  addition  has  had  prac- 
tical experience  in  the  music  trade. 

"Golden  Tone"  Needle  Launched 

H.  L.  Harris,  president  of  the  Supreme  -Sales 
Co.,  of  South  Wabash  avenue,  Chicago,  has 
completed  arrangements  for  the  marketing  of 
the  company's  "Golden  Tone"  needle  and  has 
begun  active  work  on  its  promotion. 

"The  material  of  which  our  needle  is  made," 
said  Mr.  Harris,  "is  a  mineral  product,  which 
is  cut  the  same  as  a  diamond,  and  which  has 
practically  the  same  degree  of  hardness.  Its 
toughness  and  its  elasticity,  together  with  the 
nature  of  its  composite  material,  creates  a  per- 
fect tone  transmission.  Temperature  has  no 
effect  upon  it  and  its  use  permits  the  user  to 
secure  any  degree  of  volume.  We'  are  offering 
our  goods  to  the  dealers  in  what  we  consider 
the  most  attractive  form  for  sales  and  display 


that  has  ever  been  witnessed  in  the  accessory 
division  of  the  talking  machine  industry.  Each 
needle  is  packed  in  a  small  jewel  box  the  same 
as  a  ring  or  any  other  piece  of  jewelry.  We 
have  made  up  a  large  supply  of  our  goods  and 
hope  to  be  able  to  take  care  of  all  of  the  sample 
orders,  at  least,  immediately." 

Empire  Talking   Machine   Co.  Moves 

The  Empire  Talking  Machine  Co.,  429  South 
Wabash  avenue,  Chicago,  has  moved  from  the 
third  floor  of  the  same  building  to  larger  quar- 
ters upon  the  fourth  floor.  'The  new  location 
provides  facilities  that  have  been  much  needed 
for  several  months  past,  for  the  growth  of  this 
company  has  been  a  remarkable  one. 

President  John  H.  Steinmetz  is  busily  engaged 
with  the  work  of  preparing  a  new  line  of  case 
designs,  each  one  of  which  has  evoked  a  great 
deal  of  admiration  from  those  who  have  been 
privileged  to  see  the  models. 

The  Talk  Sing  Co.,  Incorporated 

The  Talk  Sing  Co.,  of  Chicago,  which  was  re- 
cently incorporated  with  a  capital  stock  of 
$25,000,  by  E.  F.  Driver,  John  W.  Hake,  Er- 
win  W.  Scott,  Dudley  F.  Dorsett  and  others, 
is  a  concern  that  will  manufacture  advertising 
novelties  in  which  are  embodied  talking  machine 
mechanisms.  The  novelties  are  in  the  form  of 
dolls,  etc.,  which  call  attention  to  cigars,  etc. 
Incorporated 

The  Chicago  Hinged  Cover  Support  &  Bal- 
ance Co.  has  been  capitalized  by  Frank  E. 
Levanseler,  James  L.  Abbott,  Leonard  J.  Hall 
and  others,  with  a  capital  stock  of  $25,000. 
The  movement  is  necessitated  by  the  rapid 
growth  of  this  unique  business.  The  company 
makes  a  hinged  balance  and  cover  support  that 
is  now  being  widely  used  by  talking  machine 
manufacturers.  It  has  proved  to  be  very  popu- 
lar and  has  come  to  be  referred  to  in  trade 
parlance  as  "the  cover  that  needs  no  catch." 
Announces  New  Motor 

H.  T.  Schiff,  president  of  the  Vitanola  Talk- 
ing Machine  Co.,  after  six  months  of  arduous 


work,  has  announced  the  perfection  of  an  elec- 
tric motor  that  apparently  solves  all  of  the 
difficulties  that  hitherto  existed  in  this  direction. 

"The  theory  of  the  device  is  grouped  around 
a  pivot."  said  Mr.  Schiff,  "which  operates  upon 
the  rim  of  the  turn-table.  This  pivot  is  equipped 
with  a  spring  contact  device  that  automatically 
absorbs  any  inaccuracy  in  the  diameter  of  the 
turn-table.  The  device  has  been  tried  out  on 
currents  varying  from  eighty-five  to  285  volts, 
and  absolutely  no  difference  has  been  observed 
in  the  result.  The  motor  operates  with  either 
direct  or  storage  battery  at  a  remarkably  small 
expense,  so  that  it  can  be  used  on  goods  de- 
signed either  for  country  or  city  trade.  Although 
the  motor  runs  2,000  revolutions  a  minute,  the 
speed  is  absorbed  by  the  small  perimeter  of  the 
pivot.  The  device  is  also  equipped  with  a 
mechanical  governor  to  take  up  any  other  pos- 
sible difference  in  the  strength  of  the  current. 
The  motor  is  very  simple  and  durable  and  we 
anticipate  a  great  success  with  it.  We  also 
have  on  hand  a  large  supply  of  high-grade 
nickel-plated  Swiss  motors,  which  we  have  been 
able  to  secure  in  sufficient  numbers  to  supply 
outside  manufacturers." 

New  Interview  with  Farrar 

In  their  monthly  bulletin  of  Helpful  Hints 
and  Happy  Hunches,  the  Chicago  Talking  Ma- 
chine Co.  includes  a  neat  folder  descriptive  of 
an  interview  with  "the  woman  of  records  and 
reels,"  as  Geraldine  Farrar  is  therein  dubbed. 
Miss  Farrar  told  Mr.  Ellis,  of  the  editorial  staff 
of  the  Chicago  Talking  Machine  Co.,  that  she 
was  quite  infatuated  with  her  Carmen  pictures. 

"They  give- me  an  opportunity  to  act  the  part 
of  Carmen,  as  I  think  it  should  be  acted  without 
having  to  think  of  saving  my  breath  and 
strength  for  singing  the  lines,"  quotes  the  diva. 

"Did  they  have  to  take  the  scene  of  the  fight 
in  the  cigarette  factory  more  than  once?"  asked 
the  interviewer. 

"No,  indeed!"  was  the  reply.    "Once  was  quite 
(Continued  on  page  38) 


Just  what  you  are  looking  for 

Simply  Wonderful  Wonderfully  Simple 

Electrical  Engineers  Astonished 

They  said  it  could  not  be  done 

We  have  revolutionized  some  of  the  oldest  principles  of  electricity.  We  have  invented  an  electric 
phonograph  motor,  running  at  a  perfect,  even,  steady  speed,  without  the  use  of  condensers 
or  transformers,  and  can  regulate  the  speed  fast  or  slow,  without  the  use  of  rheostats. 

Praised  by  everyone  who  has  seen  it 


PLAYRlTE" 


raph  Motor; 

7  REASONS  Why  You  Should  Use  "PlayRite"  Electric-Motors 


trie 


BECAUSE: 


1.  NO  MORE  SPRING  TROUBLES. 

2.  They  are   guaranteed  to  run  perfectly,  regardless  of  variation  in 

electric  current. 

3.  Practically  noiseless. 

4.  Positively  won't  burn  out  or  blow  fuses,  or  give  any  trouble. 


5.  Cost  less  than  one  cent  per  week  to  operate. 

6.  GUARANTEED  against  any  defects  for  1  year. 

7.  Motors  are  furnished  complete,  with  12  inch  turntable,  10  feet  of  ex- 

tension cord,  plug,  speed  regulator  and  brake,  ready  for  in- 
stalling into  cases. 


Furnished,  either  for  direct  or  alternating  current — QUICK  DELIVERY 


SPRING  MOTORS 


We  have  on  hand  for  immediate  delivery  2000  Mermod  Nickel-Plated 
and   Polished   Swiss   motors,   style   H.  V.   B.    complete    with  12-inch 
turntables,  playing  seven  10-inch  records  at  one  winding.    Also  1000  cheap  single  spring  motors  for  immediate  delivery. 


AMERICAN  PHONOPARTS  COMPANY 


Offices  and  Warerooms:  208-210-212  South  Wabash  Avenue 


CHICAGO 


WE  ALSO  SELL  COMPLETE  ELECTRIC  OR  SPRING  MOTOR  PHONOGRAPHS-WHOLESALE  ONLY 


38 


THE    TALKING    MACHINE  WORLD 


THE   COVER  WITHOUT  A  CATCH 


THE  COVER  THAT  NEEDS  NO  CATCH 

IT  needs  no  catch  simply  because  it  catches  itself. 
That  is,  it  is  self-controlled.    Its  own  weight,  re- 
acting  upon   itself   through   simple  mechanical 
principles,  robs  it  of  its  weight.  Thus  it  makes  fingers, 
records  and  the  top  itself  safe  from  being  shattered  by 
dropping. 

Simple,  safe  and  easily  applied.    An  effective  talk- 
ing point  and  a  great  feature. 


Showing  How  It  Operates 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO.,  144  S.  Wabash  Ave.,  CHICAGO 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  37) 


sufficient,  fortunately.  The  poor  young  actress 
who  took  the  part  of  the  cigarette  girl  was 
laid  up  for  three  days  after  my  fight  with  her. 
And  the  scenery — well,  I  absolutely  demolished 
it.  They  would  have  had  to  make  the  setting 
all  over  if  they  had  had  to  retake  the  scene. 
However,  they  had  four  cameras  taking  this 
particular  scene,  so  they  secured  a  good  picture 
the  first  time." 

Then  the  scribe,  who,  by  the  way,  was  going 
through  his  novitiate  with  remarkable  eclat, 
lead  Geraldine  out  on  the  subject  of  Victor 
records.  She  averred  that  they  had  been  a 
splendid  help  and  inspiration  to  her  and  that 
she  deems  them  wonderful  reproductions  of  her 
voice.  In  response  to  a  request  she  promised 
to  send  a  list  of  her  favorite  records.  This  she 
did  a  few  days  later  and  here  they  are:  Won- 
nevoller  Mai  (Come  Joyous  Month  of  May) — 
87,127;  Annie  Laurie— 88.052;  My  Old  Kentucky 
Home— 88,238;  Believe  Me  If  All  Those  Endear- 
ing Young  Charms — 87,025.  Operas:  Tosca- 
Vissi  d'arte  d'amor — 88,192;  all  records  of  "Car- 
men" and  "Butterfly;"  two  records  with  Mr. 
Fritz  Kreisler  playing  the  violin  obligato;  Mig- 
non-Connais-tu  le  pays? — 88,538,  and  Mighty 
Lak'  a  Rose— 88,537. 

Columbia  Staff  Meetings 

About  the  18th  of  each  month  the  sales  staff 
of  the  Chicago  branch  of  the  Columbia  Co. 
has  a  banquet  at  the  Palmer  House.  Those 


present  include  the  district  superintendent,  the 
Chicago  manager,  the  various  salesmen  and  the 
heads  of  all  departments  having  anything  to 
do  with  the  marketing  of  Columbia  goods.  They 
not  only  discuss  general  matters,  but  go  over 
the  advanced  bulletin  for  the  following  month, 
get  the  ideas  of  the  different  members  as  to  the 
amount  of  business  they  will  do  and  place  the 
order  with  the  factory  at  Bridgeport  accordingly. 
They  also  discuss  the  monthly  sheet  sent  to  all 
the  branches  in  which  the  criticisms  of  the  vari- 
ous numbers  are  asked  for,  together  with  any 
suggestions  as  to  desirable  records,  etc.  Mana- 
ger C.  F.  Baer  is  very  enthusiastic  regarding 
the  advantage  of  these  meetings  and  cites  many 
instances  of  the  beneficial  results  both  direct 
and  resulting  from  the  general  spirit  of  co- 
operation and  bon  camaraderie. 

Getts  Piano  House  Adds  Victor  Goods 

The  Chicago  Talking  Machine  Co.  has  just 
made  an  important  new  account  in  the  Getts 
Piano  House,  of  Grand  Forks,  N.  D.,  one  of  the 
most  energetic  music  concerns  in  that  section. 
George  W.  Getts,  head  of  the  business,  was  a 
Chicago  visitor  this  week. 

Majestic  Co.  in  New  Quarters 

The  Majestic  Talking  Machine  Co.  has  com- 
pleted removal  into  its  new  quarters  on  the 
fourth  floor  of  the  McClurg  Building,  218  South 
Wabash  avenue.  Commodious  offices  have  been 
built  as  well  as  display  rooms  and  a  concert 


DEALERS 

Ask  for  our  new  and  unique  proposition. 
Of  interest  alike  to  new  and  present  dealers. 


Most 
Com- 
plete 


Stock  in 

the 
United 
States 


Promptest  Deliveries         Best  Service         Heartiest  Co-operation 

Address  the 

PATHE  PATHEPHONE  COMPANY 

OF  ILLINOIS 

17  N.  Wabash  Avenue,  CHICAGO 


hall.  There  are  also  sound  proof  rooms,  where 
the  entire  line  can  be  displayed  and  demon- 
strated. The  work  of  factory  organization  has 
now  been  completed  and  Sales  Manager  Oscar 
T.  Kloer  is  now  taking  care  of  the  applications 
which  the  company  has  received. 

Wade  Products  in  Big  Demand 
S.  O.  Wade,  of  Wade  &  Wade,  reports  that 
he  is  very  much  pleased  with  the  way  that  the 
fibre  needle  cutter  business  keeps  up — also  the 
big  demand  they  are  having  for  their  oil,  greases 
and  furniture  polish,  especially  the  spring  bar- 
rel lubricant,  which  is  proving  a  wonderful 
success  in  eliminating  the  sticking  of  the 
springs. 

Tel-A-Tone  Co.  Established 

W.  C.  Beckwith  and  A.  F.  Anderson  have 
organized  the  Tel-A-Tone  Talking  Machine  Co., 
and  have  opened  offices  on  the  sixth  floor  of  the 
Republic  Building.  The  company  will  be  in- 
corporated for  $10,000  and  will  make  a  line 
of  machines  ranging  in  price  from  $40  up. 
Velvatone  Talking  Machine  Co.  Organized 

The  Velvatone  Talking  Machine  Co.  has  been 
incorporated  with  a  capital  stock  of  $100,000 
to  manufacture  a  complete  line  of  talking  ma- 
chines which  will  range  in  retail  price  from 
$50  to  $250.  Offices  have  been  opened  on  the 
fourth  floor  of  the  building  at  330  South  Wabash 
avenue,  and  active  work  on  the  production  and 
the  distribution  of  the  line  has  already  begun. 
C.  H.  Bartholomee,  who  has  been  connected 
with  the  piano  and  music  trade  all  his  life,  has 
been  chosen  as  president  and  treasurer.  T.  D. 
Huff,  a  prominent  attorney,  is  vice-president. 
Paul  B.  Armstrong  will  act  as  secretary,  a  posi- 
tion for  which  he  is  especially  fitted  following 
his  wide  experience  in  the  piano  trade.  Mr. 
Armstrong  was  for  a  long  time  head  of  the 
piano  department  of  Sears,  Roebuck  &  Co. 
Columbia  Items 

H.  A.  Yerkes,  recently  appointed  district 
superintendent  of  the  Middle  Western  territory 
succeeding  W.  C.  Fuhri,  now  United  States 
manager,  leaves  next  week  on  an  extensive  trip. 
Mr.  Yerkes  is  getting  well  initiated  into  his  new 
duties  and  in  so  far  as  he  has  been  able  to  sur- 
vey the  field  he  has  been  highly  satisfied  not 
only  with  the  volume  of  business  coming  to  hand 
from  all  Columbia  branches  and  jobbers  in  his 
division,  but  for  the  prospects  of  an  unusually 
large  year's  business. 


REPAIR 
PARTS 

BOUGHT  AND  SOLD 
Charles  Bryan 

25  W.  Lake  St.,  Chicago 

Expert  Repairing  a  Specialty 


THE    TALKING    MACHINE  WORLD 


39 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  38) 


Edward  M.  Baker,  advertising  manager  of  the 
Columbia  Co.,  spent  several  days  at  the  Chicago 
office  this  week. 

In  order  to  care  for  the  steadily  increasing 
local  wholesale  trade  and  to  work  the  city  more 
intensively,  several  changes  have  been  made 
in  the  sales  force.  P.  G.  Winters,  who  has 
formerly  had  the  loop  district,  will  cover  the 
-extensive  North  and  South  side  territory,  espe- 
cially that  known  as  the  lake  front  territory 
outside  of  the  loop.  This  includes  some  of  the 
best  dealers  in  the  city  and  Mr.  Winters  will 
undoubtedly  be  able  to  do  much  creative  work. 
This  will  render  great  assistance  to  Edward 
Blimke,  who  has  had  practically  all  the  territory 
outside  of  the  loop  and  will  enable  him  to  cover 
more  thoroughly  the  great  number  of  dealers 
still  under  his  charge. 

F.  F.  Dawson,  formerly  of  the  Lincoln  Grafo- 
nola  Co.,  Columbia  jobber,  of  Lincoln,  Neb., 
has  been  secured  to  look  after  the  loop  whole- 


^1, 


With  Five  (5)  New  Patented 

IMPROVEMENTS 

Affecting  EVERY  VITAL  part  of  a 
Talking  Machine  and  which  reproduces 
all  perfect  disc  records 

"Natural  as  Life" 

with  very  little  or  no  "surface  noise." 

The  Majestic  improved  features  are : 

Voluminous  (not  tense)  Tone 
Majestic  Reproducer        Majestic  Tone  Arm 
Majestic  Modulator  Majestic  Automatic  Stop 
Majestic  Double,  Triple  and 
Quadruple    Tone  Chamber 

PRICES 

$100   $150  $200   $225  $250  $300 

AGENT'S  TERRITORIES  now  being  allotted. 
Contract  deliveries  guaranteed. 

Built  by 

MAJESTIC  PHONOGRAPH  CO. 

McClurg  Bldg.         218  South  Wabash  Ave. 
CHICAGO,  ILL. 


sale  trade.  He  is  a  man  of  long  and  practical 
experience  and  is  rapidly  forming  acquaintances 
with  the  big  loop  dealers. 

Clifford  Ely,  who  has  heretofore  confined  him- 
self mostly  to  the  East,  will  now  give  the  ma- 
jority of  his  time  to  Chicago  and  the  Middle 
Western  district  in  selling  and  promotion  work. 
He  will  make  his  headquarters  at  the  Chicago 
office. 

Additional  space  has  been  taken  on  the 
seventh  floor  of  the  building  at  12  North  Michi- 
gan avenue,  by  the  company,  giving  them  almost 
double  the  amount  of  room  at  present  occupied 
by  the  machine  stock. 

A.  A.  Stevenson,  inspector  in  the  Dictaphone 
factory  at  Bridgeport,  is  now  at  the  Chicago 
office  in  the  course  of  a  trip  among  the  Co- 
lumbia branch  stores  and  the  Dictaphone 
agencies.  He  is  both  giving  and  getting  points 
on  repair  and  installation  matters  and  the  Chi- 
cago office  is  joyfully  taking  advantage  of  his 
long  experience  and  skill. 

A  large  number  of  new  Columbia  dealers  have 
been  established  the  past  month  in  the  territory 
covered  by  the  Chicago  office.  Here  is  a  partial 
list:  W.  W.  Jacobs  Music  House,  Hoopston, 
111.;  Hunt's  Drug  Store,  Wautona,  Wis.;  W.  W. 
Doyle,  Beardstown,  111.;  Waldheim  &  Co.,  Mil- 
waukee, Wis.;  John  T.  Gill,  Fairbury,  111.;  Mays- 
ville  Furniture  Co.,  Maysville,  Wis.;  Henry 
Baer,  Whitewater,  Wis.;  F.  A.  Thompson, 
Schulzberg,  Wis.;  Ward  Beauchamp,  Andrews, 
Ind.;  Grossman  Bros.,  Argon,  Ind.;  Bruett 
Piano  Co.,  Madison,  Wis.  Also  the  following 
new  Chicago  new  accounts:  Naples  Jewelry 
Co.,  925  South  Halsted  street;  Griffin  Music  Co., 
627  South  State  street;  J.  Oehl,  2305  Milwaukee 
avenue,  and  Simon  Bros.,  South  Chicago,  111. 
Personals  and  Visitors 

Among  the  visiting  dealers  the  past  month 
were  A.  K.  Andrews,  Jr.,  of  the  J.  L.  Hudson 
Co.,  Detroit,  Mich.;  E.  P.  Taylor,  president,  and 
H.  G.  Power,  manager,  Taylor  Carpet  Co.,  In- 
dianapolis, Ind.;  J.  S.  Mitchell,  secretary  of  L. 
S.  Donaldson  Co.,  Minneapolis,  Minn.;  J.  C. 
Baxter,  Davenport,  la.;  J.  Heyman,  Heyman  Co,, 
Grand  Rapids,  Mich.;  W.  Wiegand,  Wiegand 
Bros.,  Racine,  Wis.;  J.  Friederick,  Friederick 
Music  House,  Grand  Rapids,  Mich.,  and  W.  E. 
Bernard,  Springfield,  111. 

D.  C.  Preston,  manager  of  the  talking  machine 
department  of  Donaldson's  department  store, 
Minneapolis,  Minn.,  was  here  on  his  way  to  the 
East,  where  he  expected  to  spend  a  few  days 
at  the  Victor  factory  at  Camden.  Mr.  Preston 
said  that  business  was  good  and  that  the  new 
baby,  which  recently  made  its  advent  at  his 
home,  was  excellent.  Continuing  his  conversa- 
tion, he  said  that  collections  were  picking  up 
and  that  the  new  baby  was  also  picking  up 
everything  in  reach  of  its  dainty  fingers. 

Arthur  D.  Geissler,  of  the  New  York  Talking 
Machine  Co.  and  the  Chicago  Talking  Machine 
Co.,  spent  several  days  in  the  city  after  a  brief 
sojourn  at  French  Lick  Springs,  Ind.,  and  left 
for  New  York  early  this  week. 

A.  G.  Barnett  has  been  appointed  assistant  to 


B.  H.  Jefferson,  advertising  manager  of  Lyon 
&  Healy. 

Miss  Young,  who  has  also  been  with  the  ad- 
vertising department  of  Lyon  &  Healy  for  a 
considerable  length  of  time,  was  married  re- 
cently.   Her  name  now  is  Mrs.  Kohler. 
Orotund  Progresses  and  Moves 

Compelled  by  the  steadily  increasing  amounts 
of  business  received  by  the  Combination  At- 
tachment Co.  on  their  Orotund  sound  box  and 
attachments  for  playing  hill  and  dale  records, 
the  company  has  moved  from  its  old  location 
on  Michigan  avenue  to  larger  and  more  cen- 
trally located  quarters  at  Suite  524,  Republic 
Building,  at  Adams  and  State  streets.  General 
Manager  William  Tures  says  that  they  are  daily 
establishing  agencies  and  adding  dealers  to  their 
lists  and  it  appears  thai  1916  will  prove  a  very 
memorable  one  for  the  Orotund. 

Aids  the  Key  Hitters 

Chicago  is'  encouraging  the  fair  typists  to  type 
to  the  rythm  of  syncopated  melody,  as  will  be 
observed  from  the  following,-  swiped  bodily 
from  the  Chicago  Examiner  of  April  15. 

"Business  men,  take  notice.  If  your  stenog- 
raphers are  slow  in  their  typing,  put  some 
canned  music  in  your  office.  For  it  was  demon- 
strated yesterday  before  the  annual  conference 
of  schools  affiliated  with  the  University  of  Chi- 
cago that  typists  can  work  faster  to  ragtime 
music  than  otherwise. 

"Twelve  girls  of  the  Hyde  Park  High  School 
sat  at  typewriters  before  the  conference.  A  fast 
one-step  was  played  on  the  phonograph. 

"  'Rat  -  ta  -  tat-ta-tat-ta-tee-dee-dle-dum,'  went 
the  music. 

"  'Dear  Sir:  Your  letter  received,  and  in  reply,' 
wrote  the  girls  in  record  time. 

"Miss  Frances  Perlstein,  a  teacher  at  the 
school,  said  she  had  discovered  the  new  use 
for  ragtime  music  by  observing  a  pupil  seated 
by  a  window  from  whence  strains  of  a  hand 
organ  floated  in.  The  pupil  wrote  much  faster, 
Miss  Perlstein  declared,  while  the  music  was 
going  than  when  it  had  stopped.  This  led  to 
further  experiments,  and  now  it  is  proposed  to 
put  a  phonograph  in  the  school  room." 
To  Make  Talking  Machines 

The  announcement  of  the  Brunswick-Balke- 
Collander  Co.  that  they  are  prepared  to  make 
talking  machine  cabinets  for  the  trade,  is  a 
matter  of  unusual  interest.  The  great  plant  at 
Dubuque  has  a  capacity  of  400  machine  cabi- 
nets a  day  and  the  factory  at  Muskegon,  Mich., 
can  turn  out  200  a  day.  The  Dubuque  plant  is 
devoted  entirely  to  the  manufacture  of  talking 
machine  cabinets.  There  are  four  one-story 
buildings  over  800  feet  long  and  over  100  feet 
wide,  giving  a  total  floor  space  of  about  400,000 
feet.  This  remarkable  plant  is  literally  a  day- 
light factory,  with  saw-tooth  roofs,  and  has  a 
remarkable  equipment  of  the  latest  modern  ma- 
chinery and  equipment,  including  the  latest  type 
of  varnish  dry  kilns,  varnish  spraying  devices, 
etc.  The  plant  and  its  grounds  cover  eighty 
acres  and  5,000,000  feet  of  lumber  are  kept  con- 
stantly on  hand.  The  plant  has  its  individual 
(Continued  on  page  41) 


The  "Orotund"  Sound -Box 

Attention!  Talking  ^Machine  Dealers,  Jobbers  &  Mfrs. 

The  "Orotund"  Sound-Box  improves  the  tone  of  any  talking  machine.  _  It  positively 
reduces  the  scratching  surface  noise,  as  well  as  eliminates  the  hard,  metallic,  thin,  nasal  tones 
and  produces  mellow,  rich,  smooth  music. 

"Remember !    The  Sound-Box  is  the  heart  of  the  talking  machine !" 

The  "Orotund"  combination  can  be  fitted  to  play  any  make  of  disc  record  on  any  disc 
talking  machine,  producing  superior  results  to  any  other  condition. 
Samples  to  Dealers — No.   1  "Orotund"  for  playing  lateral-cut   records,  nickel  or 

gold  finish   •   $2.50 

No.  2-V  or  3-C  "Orotund,"  with  jewel  points  and  elbow,  complete  for  playing  hill 

and  dale  cut  records  on  the  high-grade  machines    $3.50 

IMPORTANT — Mention  the  make  of  record  and  machine  on  which  you  wish  to  use 
the  outfit. 

Attractive  discounts  in  quantities. 

Combination  Attachment  Co.524Repnbli£B,dg 


209  So,  State  St. 


Chicago 


40 


THE    TALKING    MACHINE  WORLD 


STYLE  100  (QUEEN  ANNE),  PRICE  $100 

May  be  had  in  Mahogany  %\  !nC!ies 

_  .   _    .      *    J  Depth  22  inches 

or  Oak  Casing  Width  21  inches 


STYLE   200   (ADAM),  PRICE  $200 
Comes  Cased  in  Mahog-      Height  50  inches 
any.    Oak    or    Burled        Depth  24^5  inches 
Walnut   as   desired  Width  23  inches 


Built  by  Tone  Specialists 


SUCCESS  in  the  talking  mach- 
ine field  to-day  must  rest  on 
one  condition  alone — definite 
merit.     Talking  machine  prin- 
ciples are  neither  mysteries  nor" 
monopolies,  but  their  successful 

application  rests  on  scientific 
understanding  backed  by  long  experience 
in  musical  instrument  building.  These 
truths  are  positively  exemplified  in 

The  MAGN0LA 

the  talking  machine  produced  under  the 
auspices  of  the  M.  SCHULZ  CO.  who  for 
a  quarter-century  have  built  highest  grade 
pianos  and  player-pianos  and  whose  record 
is  unequalled  for  consistent  high  endeavor 
and  acknowledged  success. 

The  MAGNOLA  represents  no  alleged 
new  discoveries  in  acoustics  or  physics.  It 
is  the  embodiment,  rather,  of  principles 
tried  and  proven  and  its  excellences  rest  on 
the  perfected  application  of  these  principles. 

The  Wonderful  Magnola  Tone  Reflector 

secures  absolute  clearness  of  reproduction 
extending  to  every  syllable  of  a  song  or 
speech,  every  note  of  every  instrument  in 
a  band  or  orchestra.  The  MAGNOLA 
plays  all  disc  records  —  lateral  or  hill  and 
dale  cut — with  equal  facility. 

Case  Designs — The  illustrations  on  this 
page  plainly  show  the  fidelity  to  period 
and  beauty  of  appearance  of  our  case 
designs.  The  eminent  designer  whom  we 
secured  to  draft  the  architectural  features 
of  our  cases  has  fully  lived  up  to  his 
reputation. 

Catalog  and  dealer  proposition  are  yours  for  the 
asking.    Get  them  from 


as 


STYLE  75  (SHERATON),  OPEN,  PRICE  $75 

May   be   had  in  Mahog-      height  43  inches 

Depth  21  y2  inches 
Width  20J/2  inches 


any  or  Oak  Casing 


STYLE  75    (SHERATON),  CLOSED 


STYLE  150  (LOUIS  XVI),  PRICE  $150 
Mahogany.  Oak  or  Burled     .     Height  49  inches 
Walnut  Casings,  as  de-  Depth  26  inches 

sired  Wiath  24  inches 


The  MAGNOLA 

TALKING    MACHINE  COMPANY 

OTTO   SCHULZ,  President 

General  Offices:  f*\  ||/^  A  C\ 

711  Milwaukee  Ave.  ^illW\*J^ 


THE   TALKING   MACHINE  WORLD 


41 


*5ke  M&chiae  that 
plays  aay  Record 


QUALITY— and  that  alone— 

is  winning  a  permanent  place  in  this  industry  and 
making  a  genuine  asset  for  the  dealer  of  the 

EMPIRE 

line  of  talking  machines. 

Every  bit  of  wood  or  metal  that  goes  into  our  product — every 
design  that  is  added  to  our  line — is  chosen  from  the  standpoint  of  quality. 

The  accompanying  illustration  shows  our  window  sign  for  Empire 
dealers.  The  public  is  learning  that  it  stands  for  talking  machine 
quality.    Take  the  line  on  now — while  you  can  get  it. 

EMPIRE  TALKING  MACHINE  CO. 

JOHN  H.  STEINMETZ.  President 

429  SOUTH  WABASH  AVE.  CHICAGO 


One  of  Our  Helps  to  Dealers.   Window  Sign  Printed  in  Six  Colors 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  39) 


electric  plant.  Nine  hundred  men  are  employed 
at  the  Dubuque  plant  alone. 

Martin  Nystrom,  the  superintendent  of  the 
talking  machine  cabinet  and  piano  case  depart- 
ment of  the  immense  corporation,  has  been  as- 
sociated with  it  for  eight  years,  and  previous 
to  that  had  many  years'  experience  as  superin- 
tendent for  one  of  the  leading  piano  factories 
during  which  he  obtained  a  wide  reputation  as 
an  artistic  and  original  case  designer. 

W.  J.  Bristol  Dies 

W.  J.  Bristol,  president  of  the  Pathe-Pathe- 
phone  Co.,  of  Illinois,  died  April  15,  after  a 
short  illness.  Interment  was  at  Rockford,  111. 
The  company  will  continue  under  the  direction 
of  the  same  interests  as  heretofore,  R.  E.  Run- 
dell  continuing  as  sales  manager. 

Stewart  Capacity  Increasing 

The  factory  output  of  the  Stewart  Phono- 
graph Corporation  is  now  mounting  up  to  a 
tremendous  figure  and  orders  are  being  filled  far 
more  rapidly  than  ever  before.  The  same  re- 
markable commercial  management  that  has 
built  the  Stewart-Warner  business  up  to  its 
high  standing  in  the  motoring  world  is  making 
itself  felt  in  the  talking  machine  division  of  the 
Stewart  interests.  Work  is  now  being  carried 
on  at  a  systematic  high  speed  and  wholesale 
orders,  which   hitherto  have  been  obliged  to 


wait  quite  a  length  of  time  before  being  filled, 
are  now  being  taken  care  of  in  a  very  few  days. 
Six  Best  Sellers 

The  six  best  sellers  in  the  Victor  library  this 
month  were:  "Wake  Up,  America"  and  "Are  You 
Half  the  Man  Your  Mother  Thought  You'd  Be"; 
"Luana  Lou"  and  "Some  Sort  of  Somebody"; 
"I  Can  Dance  with  Everybody  But  My  Wife"; 
"Listen  to  the  Mocking  Bird,"  Gluck;  "The 
Old  Refrain,"  John  McCormack,  and  "Kangaroo 
Hop  Fox  Trot"  and  "Merry  Whirl  One  Step." 

The  six  best  Columbia  sellers  were  as  follows: 
Prologue  from  "Pagliacci,"  Louis  Gravieure 
and  Vision  Fugitive,  from  "Herodiade,"  Louis 
Graveure;  "Just  You"  and  "A  Little  Love,  a 
Little  Kiss,"  Maggie  Teyte;  "When  Cupid 
Calls"  and  "On  the  'Shore  at  Le  Lei  Wi"; 
"Sweet  Cider  Time  When  You  Were  Mine"  and 
"Give  a  Little  Credit  to  Your  Dad";  "So  Long 
Letty"  and  "Cumberland"  and  "Ladder  of 
Roses." 

The  six  best  sellers  in  the  Pathe  list  for  May 
were:  "So  Long  Letty"  and  "Rackety  Coo," 
from  "Katinka";  "The  Ladder  of  Roses,"  from 
"Hip,  Hip,  Hooray"  and  "Pretty  Edelweiss," 
from  "Alone  at  Last";  "I  Hear  You  Calling 
Me"  and  "She's  the  Daughter  of  Mother  Ma- 
chree";  "You'll  Always  Be  the  Same  Sweet  Girl" 
and  "Robin  Adair";  "A  Perfect  Day"  and  "Un- 
derneath the  Stars";  and  "A  Little  Love,  A  Lit- 
tle Kiss"  and  "Kangaroo  Hop." 

The  Edison  six  best  sellers  included,  "Girl 
Who  Smiles"  and  "Universal  Fox  Trot"  "And 
the  Great  Big  World  Went  'Round  and  'Round" 
and  "When  I  Get  Back  to  the  U.  S.  A.";  "Ai 
nostri  monti,"  II  Trovatore;  "Nightingale 
Song"  and  "Sleep  and  the  Roses";  "Could  the 
Dreams  of  a  Dreamer  Come  True"  and  "Cohen 
at  the  Telephone." 

Goodwin  at  Excelsior  Springs 

C.  E.  Goodwin,  manager  of  the  Phonograph 
Co.,  returned  this  week  from  a  vacation  spent 
at  Excelsior  Springs,  Mo.,  where  he  enjoyed 
golf  and  other  forms  of  "re-creation."  While 
in  Missouri.  Mr.  Goodwin  took  the  opportunity 
to  call  on  M.  M.  Blackman,  head  of  the  Edison 
jobbing  interests  in  Kansas  City. 

Upon  his  return  to  Chicago  Mr.  Goodwin  said: 
"I  returned  to  find  our  April  record  showing  a 
very  nice  increase  over  April  of  last  year,  and 
an  especially  large  volume  of  sales  on  model 
C-250.  This  model  is  in  Chippendale  and  one 
of  the  handsomest  things  we  put  out. 

"We  have  re-engaged  Marie  Kaiser  for  'tone 
test'  demonstrations,  beginning  May 11."  Madam 
Marie  Rappold  demonstrated  the  Edison  in  a 
tone  re-creation  concert  held  at  the  Women's 
Club  in  Evanston,  recently.  The  affair  was 
under  the  auspices  of  the  North  Shore  Talking 
Machine  Co.  and  was  highly  successful. 
Hillman's  Department  Reorganized 

The  talking  machine  department  of  Hillman's 
department  store  has  been  reorganized  and 
taken  over  by  the  National  Talking  Machine 


Sales  Corporation.  This  concern  is  a  large 
Boston  syndicate,  which  operates  between 
seventy  and  eighty  talking  machine  departments 
in  large  stores  throughout  the  country.  The 
concern  handles  the  Edison,  Columbia  and  Vic- 
tor lines,  but  as  a  rule  only  two  lines  in  any 
one  department. 

Hillman's  department  has  been  placed  in 
charge  of  G.  G.  Campbell,  a  man  of  wide  ex- 
perience in  this  line  of  work.  He  is  assisted 
by  Russell  Hicks.  Over  1,200  square  feet  have 
been  placed  at  his  disposal  and  nine  large  sound- 
proof booths  are  being  completed.  The  de- 
partment, under  Mr.  Campbell's  direction,  will 
shortly  institute  some  sale  plans  which  will  un- 
doubtedly make  it  a  big  factor  in  the  downtown 
talking  machine  trade. 


BUY  CHASE  &  WEST  LICENSE 

The  Chicago  Talking  Machine  Co.,  Purchases 
Stock  and  Good-Will  of  Victor  Wholesale 
Business  of  Chase  &  West,  Des  Moines,  la. — 
Will  Work  State  Intensively 


Chicago,  May  4. — Announcement  is  made  by 
the  Ch  icago  Talking  Machine  Co.  of  the  pur- 
chase of  the  Victor  jobbers'  license  of  Chase  & 
West,  Des  Moines,  la.,  together  with  the  entire 
wholesale  stock  and  the  good  will  of  the  busi- 
ness. Harry  L.  Woodward,  who  has  been  with 
Chase  &  West  almost  since  the  inception  of  the 
business,  has  gone  with  the  Chicago  Talking 
Machine  Co.  and  will  cover  his  old  territory  in 
Iowa  and  Illinois.  Chase  &  West  will  continue 
as  Victor  retail  dealers,  will  buy  exclusively  of 
the  Chicago  Talking  Machine  Co.,  and  have 
written  a  strong  letter  to  their  former  wholesale 
customers  recommending  them  to  deal  with  the 
purchasers  and  saying  very  fine  things  about 
the  company's  service.  The  deal  was  consum- 
mated the  latter  part  of  last  month  by  Messrs. 
Dan  Creed  and  R.  J.  Keith,  of  the  Chicago 
Talking  Machine  Co.,  who  spent  practically  a 
week  in  Des  Moines  for  the  purpose.  Messrs. 
West  and  Linn,  the  proprietors  of  Chase  & 
West,  will  greatly  enlarge  the  retail  Victor  de- 
partment and  will  add  several  new  booths.  C. 
N.  Reindfleisch  and  W.  O.  Welker,  who  have 
traveled  for  Chase  &  West  in  the  past,  will  be 
retained  and  added  to  the  retail  staff  of  that 
firm. 


INCORPORATED 


The  Seaboard  Sales  Co.,  Cleveland,  O.,  dealing 
in  talking  machines,  has  been  incorporated  with 
a  capitalization  of  $25,000. 


VEECO 

5£ 

Can  be  installed 

by  anyone 

in    five  minutes 

THE    TALKING    MACHINE  WORLD 


COLUMBIA  REX 


For  Sum 


^V7~OU  would  prefer  to  read  three  definite  words 
about  record  deliveries  right  now   than  forty 
pages  about  demand  and  prestige — even  if  Shakes- 
peare wrote  every  line  of  it. 

We  know  it,  and  here  are  those  three  words. 
ORDERS  FILLED  PROMPTLY. 

This  is  the  first  time  in  two  years  we  could  print 
those  three  words,  and  they  look  good  to  us. 

Now  please  take  time  to  read  the  rest  of  this 
before  you  begin  telegraphing. 

TAKE  THIS  PREDICTION  AS  DATING 
FROM  ABOUT  JUNE  5. 

We  wanted  to  make  the  announcement  a  month 
ago — everything   looked   safe   and  sure  and  every- 


THE    TALKING    MACHINE  WORLD 


RD  DELIVERIES 


Demand 


mg 


body  was  wanting  to  know.  But  we  waited  until 
we  could  discount  every  possible  delay — and  now 
you  can  go  to  it. 

We  had  to  turn  things  inside  out  to  get  this  far,  if 
you  care  to  know.  Extensions,  amounting  to  several 
millions  of  dollars,  have  been  made,  and  one  entire 
modern  factory  building  bought  outright  and  turned 
over  to  record  work,  rather  than  wait  for  more  new 
buildings  to  be  completed. 

This  will  be  a  fairly  busy  summer  for  Columbia 
dealers.  You  will  be  able  to  enjoy  yourselves  con- 
siderably better  making  deliveries  than  you  have  for 
quite  some  time  explaining  why  you  couldn't.  Your 
understanding  patience  has  been  as  much  appreciated 
as  your  enthusiastic  boosting. 


■V.  I; 


44 


THE    TALKING    MACHINE  WORLD 


Fine  Cases  For  the  Manufacturing  Trade 

One  of  the  largest  manufacturers  of  Pianos  in  the  Middle  West, 
operating  a  large  plant  that  is  known  as  a  model  factory,  will 
consider  contracts  for  the  making  of  cases  for  talking  machine 
manufacturers.  Wide  experience,  unusual  buying  facilities  (espe- 
cially with  reference  to  lumber  and  veneers)  and  unquestioned 
financial  standing. 

Address:  M.A.  10,  Talking  Machine  World,  220  State  St.,  Chicago 


REPAIRS 

TALKING  MACHINE  TROUBLES  AND 
HOW  TO  REMEDY  THEM 


Conducted  by  Andrew  H.  Dodin 


JUMP  SPRINGS 

(Continued) 

There  are  many  other  causes  for  jump  springs 
other  than  improper  lubricating  as  outlined  in 
my  article  in  the  April  issue. 

As  an  illustration  I  will  select  the  Victor  V 
Motor  Type  A.  M.,  which  has  the  triple  spring 
cage  in  which  two  main  springs  are  placed  in 
a  one-piece  cage,  the  cage  with  gear  being  sepa- 
rate. The  part  numbers  I  use  are  those  of  the 
Victor  Co.  in  their  repair  part  catalog  for  this 
motor. 

The  spring  hooks  (3065)  in  the  sleeve  (1670  A) 
may  have  become  forced  or  strained  out  of 
place  to  such  an  extent  that  they  will  bind  on 
the  spring  cage  shaft  (3050  A)  so  that  the 
springs  will  be  prevented  from  unwinding 
freely — causing  jumps.  Remedy — File  off  backs 
of  hooks  with  a  round  file. 

The  spring  cage  caps  (No.  3011,  No.  3012  A 
and  No.  3048)  when  replaced  by  incompetent 
repairmen  are  very  often  bent  inward  by  being 
hammered  too  hard;  of  course  they  will  then 
press  against  the  springs  and  prevent  them  un- 
coiling properly — the  result  is  jump  springs.  In 
this  particular  type  of  motor  it  very  often  hap- 
pens that  the  two  inside  caps  (No.  3011-No. 
3048)  have  become  dished  or  bent  so  much  that 
the  edges  of  the  two  spring  cages  will  touch 
and  scrape  against  each  other  in  revolving — ■ 
another  cause  for  jumps.  Remedy — Use  Victor 
Tool  No.  1489  to  replace  the  inside  caps  Nos. 
3011  and  3048  and  use  a  rawhide  hammer  for 
all  the  pounding  necessary  to  replace  the  out- 
side cap  No.  3012  A. 

The  brass  bushing  (3026)  in  the  barrel  arbor 
bracket  (3025)  when  jammed  up  tight  against 
the  cap  (3012  A)  forces  the  winding  ratchet 
(3017  A)  against  the  casting  hanger  and  binds 
the  entire  cage — causing  jumps.  Remedy — Al- 
way  allow  a  little  end  play  for  the  cage;  be  sure 
that  this  little  brass  bushing  is  not  set  in  too 
close  to  cap.  * 

If  a  new  gear  (3006)  has  been  put  on  the 
single  cage  (3005)  be  sure  that  the  heads  of  the 
gear  rivets  (3007)  do  not  extend  above  bottom 
level  of  cage  so  that  the  spring  in  uncoiling  will 
catch  on  them — causing  jumps. 

If  these  several  points  are  carefully  taken  care 
of  and  the  proper  lubricant  is  used  there  is  no 
reason  why  you  should  be  troubled  with  jump 
springs  in  this  type  of  motor. 
A  Special  Word  of  Help  to  all  Victor  Dealers 

Be  sure  and  tighten  up  the  1024  screw  in  turn- 
table spindle  gears  on  all  new  machines  which 
you  unpack.  They  seem  to  have  an  inclination 
to  persist  in  unscrewing  themselves — allowing 
the  gear  to  drop  until  it  catches  on  teeth  of 
spring  cage — in  many  cases  spoiling  both  gears 


on    your    first    attempt    to    run    the  machine. 

In  my  article  for  next  month  I  will  write  a 
few  lines  on  the  causes  of  spring  jumps  in  the 
motor  of  the  present  Victor  Victrola  9  Type  F, 
which  seems  to  have  been  giving  dealers  some 
trouble  of  late. 


year.  Advise  sending  same  to  your  nearest 
dealer." — A.  H.  Dodin. 


"Editor,  Talking  Machine  World: 

"Dear  Sir — The  dealer  _  from  whom  I  pur- 
chased my  Victrola  advised  me  to  write  to  you 
for  your  opinion  about  the  way  it  runs.  It 
makes  a  knocking  noise  while  playing  and  will 
not  play  one  12-inch  record  through  unless  I 
rewind  it.  I  have  had  this  machine  about  two 
years  but  have  never  had  it  repaired." — J.  O., 
Kingston,  N.  Y. 

Answer. — Knocking  noise  is  caused  by  lack 
of  graphite  in  spring  cages.  If  machine  has  a 
double  or  triple  spring  motor  the  cause  of  its 
not  playing  a  full  record  is  no  doubt  because 
one  spring  is  broken.  Motor  should  be  thor- 
oughly cleaned  and  graphited  at  least  once  a 


"Editor,  Talking  Machine  World: 

"Dear  Sir — I  have  recently  repaired  several 
Columbia  motors,  single  spring  type,  and  in  two 
of  them  have  replaced  broken  springs  but  cannot 
make  them  play  a  12-inch  record.  What  is  the 
cause  of  this?  Both  new  springs  that  I  used 
were  of  Columbia  make." — D.  K. 

Answer. — Columbia  springs  are  made  in  dif- 
ferent lengths.  It  is  very  important  that  you 
always  replace  with  the  same  length  spring. 
They  are  always  stamped  on  one  end  with  a 
number.  Put  in  a  new  spring  of  the  same  num- 
ber and  you  should  have  no  trouble. — A.  H.  D. 


"Editor,  Talking  Machine  World: 

"Dear  Sir — Can  you  tell  me  if  the  shape  of  the 
governor  ball  makes  any  difference  in  the  run- 
ning of  a  motor?" — M.  B.,  Newark,  N.  J. 

Answer. — No  difference — it  being  understood 


*4 


THE  CONQUEROR 


99 


'LEADS  THEM  ALL' 


Size:  174  x  17ix  8£  inches       Solid  oak  or  mahogany  finish 

LIST  PRICE,  $15 
Plays  all  makes  of  records 

We  also  make  three  other  up-to-date  styles.      Prompt  Deliveries  guaranteed 

LIBERAL  TRADE  DISCOUNTS  INVESTIGATE  NOW 

FRANZ  BRUCKNER  MFG.  COMPANY 

105-107  EAST  29th  STREET,  NEW  YORK 


THE    TALKING    MACHINE  WORLD 


45 


No  talking  machine  dealer  can  legitimately 
expect  to  be  taken  seriously  as  such  if  he  is 
not  showing  the  Columbia  Electric  Grafono- 
las  to  his  customers. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co, 

Woolworth  Building,  New  York 


that  all  the  balls  on  governor  are  the  same  size, 
weight  and  shape.  The  shape  of  the  ball  in 
some  cases  will  depend  upon  the  amount  of 
space  you  have  in  which  to  place  governor,  in 
relation  to  the  casting,  and  should  be  determ- 
ined at  the  time  of  designing  the  motor. — A.  H. 
Dodin. 


CHICAGO  BRANCH  FOR  OPERAPHONE       GRAFONOLAS  ON  SPECIAL  TRAIN 


Record  Manufacturers  Open  Offices  in  the  In- 
surance Building,  That  City 


Three  Columbia  Machines  Find  Place  on  Ex- 
hibit Train  Sent  Out  by  Government 


A  VISITOR  FROM  SWITZERLAND 

Frederic  Hermann  Thorens,  a  member  of  the 
firm  of  Hermann  Thorens,  Ste.  Croix,  Switzer- 
land, arrived  in  New  York  last  week  for  a  short 
visit.  Mr.  Thorens  will  visit  the  firm's  patrons 
in  this  country,  and  acquire  an  intimate  knowl- 
edge of  conditions  on  this  side  of  the  Atlantic. 
Hermann  Thorens  manufactures  parts  of  talking 
machines,  the  most  important  item  of  its  busi- 
ness being  the  production  of  talking  machine 
motors. 


The  Operaphone  Manufacturing  Corp.,  man- 
ufacturers of  the  Operaphone  records,  with 
headquarters  at  300  Fifth  avenue,  New  York, 
has  opened  a  branch  in  the  Insurance  Building, 
Chicago,  111.,  for  the  purpose  of  taking  care  of 
the  Western  trade.  H.  H.  Brunt  and  D.  W. 
Harris  will  be  in  charge  of  the  Western  office. 

The  Operaphone  Corp.  has  also  opened  a 
downtown  branch  at  102  Chambers  street,  un- 
der the  management  of  H.  F.  Thornell. 


SECURE  THE  VICTOR  AGENCY 


Washington,  D.  C,  May  9. — When  the  special 
twelve-car  train  of  educational  exhibits  on  pre- 
paredness, operated  by  the  Government,  left 
this  city  recently  for  a  tour  of  the  country, 
three  large  Columbia  Grafonolas  and  a  liberal 
supply  of  records  were  to  be  found  in  one  of 
the  cars,  for  the  purpose  of  providing  enter- 
tainment and  attracting  attention  to  the  exhibit.- 
When  the  President  and  Mrs.  Wilson  visited 
the  train  before  it  left  they  were  greeted  with 
an  impromptu  concert  on  the  Grafonola,  with 
"Hail  to  the  Chief"  as  a  feature. 


The  Hannah  Drug  Store,  at  Mangum,  Okla., 
has  taken  on  a  full  line  of  Victor  Victrolas  and 
records.    Several  sales  have  been  made. 


Watkins  Bros.,  Bristol,  Conn.,  have  secured 
the  local  agency  for  the  Victor  talking  machines 
and  records,  having  bought  the  stock  of  Quality 
Bassett,  who  will  confine  his  efforts  in  future 
to  the  Edison  line. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


THE 


Patented  September  26  and  October  2.  1906 
September  10.  1907 


RECORD  BRUSH 

Price  25  cents 


What  Causes  That  Grinding  Sound? 


Have  you  ever  been  asked  this  by  a  customer? 
Do  you  know  that  it  is  caused  in  most  cases  by 
dust  and  grit  lodging  in  the  record  grooves? 
It  cannot  be  removed  by  cleaning  the  face  of 


the  record,  as  the  trouble  is  not  on  the  surface. 

The  Cleanrite  Brush  penetrates  every  sound 
wave  and  thoroughly  removes  this  disturbing 
element. 


Easily 

Attached 


BRUSH  IN  OPERATION 


Liberal  Discount  to  Jobbers 
and  Dealers 


Talking  Machine  Co. 

97  Cham  BERS  St.     Near  Church  St.  New  York 


Near  Church  St. 

Victor  Distributors 


Works 

Automatically 


Sample  and  Price  List  Mailed 
on  Request 


46 


THE    TALKING    MACHINE  WORLD 


AN  EPOCH- 

Revealing  A  New  Era  Musical! 


AT  LAST— 

Re-Creation,  Not  Reproduction! 


THE  GOLDEN  TONE- 

Noiseless  and  Everlasting  ! 

NEEDLE  that  will  play  any  and 
every  record ! 

A  needle  Supreme  for  All  ma- 
chines ! 

A  needle  that  means  the  absolute 
abolition  of  all  harsh,  scratchy, 
screechy  tones,  to  say  nothing  of  the 
annoyance  caused  by  the  troublesome 
necessity  of  changing  points.  A  needle 
with  which  you  are  able  to  hear 
REAL  MUSIC,  such  as  has  never 
before  been  produced  by  any  ma- 
chine in  the  world. 

A  needle  paramount  in  every  par- 
ticular scheme  of  reproduction  in  that 
it  is  adaptable  in  fulfilling  every  pos- 
sible requirement.  Like  the  chameleon 
it  becomes  instantly  acclimated  to  the 
color  scheme — to  the  touch  and  tone 
of  any  melody  or  musical  maneuver. 

A  needle  that  Re-Creates! 

And  it  never  wears  out! 

And  it  is  sold  under  just  that  guar- 
antee and  certificate  of  warranty. 


THE  ACID  TEST— 

The  Proof  of  Supremacy  ! 

OU    can    adjust    the  Supreme 
Golden  Tone   Needle  at  any 

time,  graduating  it  from  the  softest, 
sweetest  and  most  mellow  tone  to  the 
full  volume  of  a  brass  band. 

This  tone  shading  possibility  per- 
mits of  effects  never  before  thought 
of,  projects  sound  pictures  never  be- 
fore conceived  and  transmits  all  tones 
unadulterated,  unblemished  and  true 
to  nature. 

It  is  distinctive  and  remarkable. 

It  transplants  you  to  another 
sphere— another  world,  wherein  all 
things  are  melodiously  beautiful  and 
rapturously  perfect.  You  marvel  and 
are  enchanted. 

It  makes  you  live  the  music! 

And  who  knows  best  your  desires, 
wishes,  whims  and  fancies? 

The  Golden  Tone  opens  the  way 
to  perfect  Re-creation  of  symphonies 
and  other  pretentious  forms  of  music, 
which  could  never  even  be  attempted 
with  reproducing  points  known  in  the 
past. 


DEALERS! 

The  most  remarkable  proposi- 
tion ever  offered  you  is  the  ex- 
clusive sales  rights  in  your  ter- 
ritory on  this  heaven-sent  inven- 
tion. Write  Quick — Wire  Now  ! 


THE  SUPREME 

GOLDEN  TONE 
NEEDLE 

®5*^^  Retaii 

A  Musical  Miracle ! 


DEALERS! 

This  sensational  little  instru- 
ment needs  little  or  no  sales 
talk.  It  sells  itself— for  the  proof 
is  in  the  hearing.  And  it  plays 
Any  Record — Any  Machine! 


SHE  Supreme  Golden  Tone  Needle 
is  a  scientific  miracle.  It  does 
not  "ride"  but  Simply  Floats  Over 
The  Record  Without  Wear— with 
effects  so  exquisite  that  once  you 
have  played  it,  you  will  never  again 
be  satisfied  with  any  other  needle. 


Address  all  communications  to  the 

Supreme  Sales  Go. 

207  So.  Wabash  Ave. 
CHICAGO 

U.  S.  A. 


STS  beautiful,  faultless  tone — so 
natural  and  life-like  that  it  ab- 
sorbs you — and  its  ability  to  adapt  the 
renditions  of  all  artists,  all  melodies, 
all  everything  to  acoustic  conditions 
of  any  room  or  area  makes  it  Su- 
preme in  the  field  of  reproduction. 


4i  i^-J 


THE   TALKING   MACHINE  WORLD 


47 


BIG  TRADE  BODY  IN  PITTSBURGH 


Talking  Machine  Men  Interested  in  Central 
Mercantile  Council,  Organized  to  Eliminate 
Trade  Abuses,  Etc. — Supporting  the  Price 
Maintenance  Measures — Trade  Active 


Pittsburgh,  Pa.,  May  8. — The  talking  machine 
dealers  of  this  city  have  come  forward  with 
other  business  men's  associations  to  form  a 
central  trade  body  which  promises  to  be  one 
of  the  most  effective  and  far-reaching  of  its 
kind  ever  attempted  here.  A  meeting  was  held 
recently  and  a  temporary  organization  was 
formed  under  the  name  of  the  Central  Mercan- 
tile Council  of  Pittsburgh.  Among  the  organi- 
zations represented  were  the  Talking  Machine 
Dealers'  Association  of  Pittsburgh,  the  Pitts- 
burgh Credit  Men's  Association,  the  Retailers' 
Board  of  the  Chamber  of  Commerce,  and  some 
fifteen  others.  The  purpose  of  the  new  trade 
body  will  be  to  take  up  trade  abuses,  to  obtain 
favorable  legislation,  local,  State  and  national, 
and  to  remedy  any  troubles  now  exsting  in  the 
various  lines  of  business.  A  resolution  was 
adopted  assuring  the  Chamber  of  Commerce 
of  the  organization's  support  of  the  Ashurst- 
Stevens  bill  in  Congress.  The  official  purposes 
of  the  body  are  to  be  defined  by  a  committee 
appointed  with  instructions  to  report  to  the  dif  - 
ferent trade  bodies  which  are  represented.  L- 
Friedl,  local  manager  of  the  Columbia  Grapho- 
phone  Co.,  was  appointed  on  the  committee,  to 
which  is  also  entrusted  the  task  of  forming 
a  permanent  council. 

The  Victrola  department  of  the  W.  F.  Fred- 
erick Piano  Co.  is  doing  a  fairly  satisfactory 
volume  of  business,  Manager  George  Hards  re- 
ports. This  department  is  pushing  the  record 
end  of  its  business  in  a  very  aggressive  man- 
ner, and  the  result  has  been  a  nice  gain  each 
month.  One  of  the  large  windows  of  the  Fred- 
erick store  has  been  given  over  to  a  unique 
exhibit,  consisting  of  an  attractive  arrangement 
of  machines  and  large  reproductions  of  records, 
measuring  five  feet  in  diameter.  This  display 
is  one  of  the  most  striking  featured  here  in 
some  time. 

French  Nestor,  manager  of  the  wholesale  de- 
partment, and  George  Hards,  manager  of  the 
retail  department  of  the  W.  F.  Frederick  store, 
left  on  May  9  for  a  visit  to  the  Victor  factory 
and  to  a  number  of  dealers  and  jobbers  in 
New  York  City.  They  will  remain  away  about 
a  week. 

The  Talking  Machine  Shop,  in  the  Jenkins' 
Arcade  Building,  has  furnished  the.  latest  Edi- 
son Diamond  Disc  phonograph  to  the  William 
Penn  Theatre,  Northside,  Pittsburgh,  one  of  the 
finest  motion  picture  houses  in  the  city.  This 


Talking  Machine  Moving  Covers  Insure  Safe  Handling 


Khaki, 
Felt  Padded 

Made  to  fit  any  style  $  C.00 
Talking  Machine  & 


Chicago,  III. 


Manufacturers  of  Talking  Machine  Covers 

Special  Inducement  to  Jobbers 


instrument  is  being  used  in  connection  with 
momentous  photo  dramas,  and  has  proven  a 
decided  success.  Special  records,  in  keeping 
with  the  action  of  the  plays,  have  been  supplied, 
thus  adapting  the  music  to  the  needs  of  the 
pictures  in  an  unusually  successful  manner. 

Manager  C.  Fred  Newman,  of  the  Boggs  & 
Buhl  Victrola  department,  reports  a  marked  in- 
crease in  business  over  April  a  year  ago,  and 
states  that  a  steady  gain  is  shown  in  both  in- 
strument and  record  sales.  The  annual  "rem- 
nant sale"  of  Boggs  &  Buhl  is  stimulating  trade 
in  the  talking  machine  section  this  week  by 
bringing  into  the  store  an  extraordinarily  large 
number  of  patrons.  Several  new  salespeople 
have  been  taken  on  recently. 

A  recent  event  of  note  was  the  marriage  of 
Emil  Hadd,  manager  of  the  McCreery  &  Co. 
Victrola  department,  to  Miss  Hazel  Dunn,  for- 
merly associated  with  the  talking  machine  sec- 
tion of  the  Schroeder  Piano  Co.  and  the  Mc- 
Creery department.  Mr.  and  Mrs.  Hadd  have 
been  made  the  recipients  of  the  best  wishes  of 
their  many  friends  in  the  trade. 

May,  Stern  &  Co.,  the  prominent  local  furni- 
ture house,  has  opened  a  Columbia  talking  ma- 


chine section  in  their  handsome  new  store  at 
914-920  Penn  avenue,  Pittsburgh.  An  entire 
floor  is  devoted  to  the  new  department,  five 
handsome  parlors  having  been  installed. 

The  Talking  Machine  Dealers'  Association 
held  a  business  session  on  Monday  evening, 
May  8,  which  was  well  attended  by  the  trade. 
Discussion  of  the  question  of  sending  records 
on  approval  was  continued  from  the  previous 
meeting.  Among  other  matters  brought  up  was 
the  plans  for  the  annual  outing  of  the  associa- 
tion, to  be  held  in  July.  Several  new  members 
were  taken  into  the  organization. 


S0UND=B0X  THIEVES  ACTIVE 

Joseph  H.  Mayers,  head  of  the  International 
Phonograph  Co.,  with  stores  at  196  East  Hous- 
ton street  and  101  Essex  street,  New  York, 
reports  four  Victor  Exhibition  sound-boxes  used 
for  demonstration  purposes  were  recently  stolen 
from  machines  in  his  stores,  three  of  the  sound- 
boxes being  taken  in  one  day.  Unfortunately, 
Mr.  Mayers  has  no  record  of  the  numbers  of 
the  boxes,  but  reports  the  thefts  as  a  warning 
to  other  dealers  in  New  York  to  be  on  guard. 


THE  EDISON  ELECTRIC  ILLUMINATING  COMPANY  OF  BOSTON 
Gk*u1  Offkt*.  T>  Bojittoa  Stmt. 
Boston.  Hut- 
April  10,  1916, 


The  Victor  Electrioal  Equipment  Co., 
248  Boylaton  St., 
Boeton,  Haas, 

Attention  of  Mr,  Da-Tie. 

Dear  Sire: 

For  the  past  two  weeks  you  have  been  demon- 
atrating  in  our  Boylaton  Street  windows  the  Veeco  motor, 
which  la  used  for  the  operation  of  victrola  and  other 
talking  machines  eleotrlcally. 

Our  investigation  of  thlB  device,  made  during 
the  period  of  the  demonstration,  has  proved  to  us  that  it 
ie  mechanically  an  excellent  product  and  ia  commercially 
valuable.    We,  therefore,  **ould  like  to  make  arrangements 
with  you  to  carry  this  motor  as  a  part  of  our  regular 
merchandising  selling  plan  and  will  request  you  to  see 
Mr.  C.-H.  Crockett,  our  Purchasing  Agent, _  ae  soon  as  possi- 
ble in  order  to  make  a  suitable*  arrangement  for  ite  sale  in 
our  nineteen  different  offices. 

This  is  the  only  electric  talking  machine 
motor  which  we  have  yet  seen  that  has  been  demonstrated  to 
us  ae  being  both  mechanically  and  ooaneroially  successful. 


Please  give  this  matter  yo 
tlon  in  order  that  the  Bole  may  start  as 


Yours  very  tr 


idlate  atten- 
posslble. 


Supt.  Ap; 


Dictated  V.a.Stetson 

IBS 


STOP!  LOOK!  LISTEN! 

Did  you  see  our  full  page  Advertisement  in  the 
April  issue?    If  not,  READ  THIS  ^ 

<  ' 

Now  write  for  our  catalogue  which  tells  WHY 
you  should  handle 


VE 


It  is  the  first  and  only  practical  and  complete  electric  drive  for 
talking  machines.  It  completely  replaces  thespring  motor  and 
eliminates  all  its  troubles. 

Just  press  the  button.  VEECO  does  the  rest. 


VICTOR  ELECTRICAL  EQUIPMENT  COMPANY 

248  Boylston  Street,  Boston,  Mass. 


48 


THE   TALKING   MACHINE  WORLD 


Igllgigiglgijg^ 


aigiaiiaiiBTlSl|gg;aTgMai:gMgM^^  a  g.a:a:a  a.xiail'ii'ggg'sn's  a  a  a  a  a  ag  a  a'gg'H,^gigggg]g(ggg 


a  a  ee  a  a  a.aa  a  a  a  a  a  a  a 


aTWSllgTgljallgllSTgi  g]'5]ig;g1lg;  a:  a:  a;g;;aliafa''ai;al  a! a  ai  al  al  a.  a15tel«l  aTaTai  aTSj gjgjgj  .aj  jggg! 


The  Reas< 
Appreciai 


This  Model  $25 


PATH] 


Progress 

The  buying  public  is  quick  to  appreciate  improvement  in  any  f 
of  endeavor  and  anxious  to  be  benefited  thereby.  This  is  the  rea 
for  the  sudden  growth  of  distribution  and  popularity  of  the  Patheph 
and  Pathe  Discs.  The  nation  wide  recognition  of  these  improvem* 
has  been  capitalized  upon  by  many  business  men  who  have  been 
sighted  enough  to  appreciate  the  remunerative  possibilities  in  sel 
Pathephone  and  Pathe  Discs. 

The  famous  Pathephone  and  Pathe  Discs  are  the  most  rem; 
able  phonograph  developments  since  the  original  phonograph  hi 
They  command  a  new  respect  for  phonographic  music.  One  of 
most  remarkable  features  of  the  Pathephone  is  its  departure  fi 
the  use  of  the  sharp  metal  needle.  On  the  Pathephone,  there 
no  needles  to  change  when  playing  Pathe  Discs. 

Pathe  Sapphire  Ball 

The  highly  polished  Sapphire  Ball  which  is  used  to  reproc 
Pathe  music,  cannot  dig  nor  wear  the  disc  and  after  being  pla 
over  a  thousand  times,  there  is  no  wear  that  can  be  noticed  e 
with  the  use  of  the  microscope.  The  polished  round  ball  and 
semi-circular  groove  in  which  it  travels,  are  two  of  the  secret 
really  natural  sound  reproduction. 

The  source  of  the  music  is  at  the  ball,  from  which  it  is  carried  to 
resonant  all-wood  tone  chamber.    The  Pathe  Sapphire  Ball  and 
wood  tone  chamber  are  likened  to  the  violin.    The  ball  reproduces] 
music  and  the  Pathe  tone  chamber  or  sounding  board  amplifies  j 
strengthens  it  just  as  the  violin  string  produces  the  music  and  the  v:| 
wood  tone  chamber  increases  and  amplifies  its  tone. 

The  Pathe  Tone  Control  allows  a  perfect  adjustment  of  voli 
according  to  the  will  or  mood  of  the  player. 

PATHE  FREREsj 

28  WEST  38th  | 


E 


v~a.  a  a. a_s_:a.a_a.;:  a  a ^g^gg a  aggg  a  SKSM^SEiMlmiMSiMS^^^^^^^^B^^I^^^^^^^BS^^^^^^^^^^^^E^^^SB^^^^^^^^^^^^^^^^^^^^^  I 


gi«'»g>«!«i.g>a>g  a  a  a  aa  a'a  a  a  aa  a  a.  g,  grgrff,! 


sb b  aa a  a  a  a  a aaara 


THE    TALKING    MACHINE  WORLD 


49 


|  gr^l«]Mtell«MMI«ra^ 


Ou'h.k  a  a  K  a  a  K  a  a  a  a  a  a  a  a  a  a  a  a 


.aiagSSiMSgEiaiiliajSig^ 


for  Public 
>n  of  the 


> 


HONE 


Pathe  Discs 

'athe  Discs  are  recorded  in  every  musical  centre  in  the  world  by 
ists  of  international  and  American  fame — such  artists  as  Ruffo, 
iratore,  Cavalieri,  Fitzui,  De  Gisneros,  Slezak,  Weil,  Ober,  Ui  lus, 
•vis,  Boninsegna,  Koralek,  Giorgini,  Constantino,  Lauder,  Sammarco. 
e  enormous  Pathe  Disc  repertoire  is  kept  strictly  up  to  date.  Nothing 
spared  in  the  construction  of  these  records  to  make  them  the  most 
•able,  and  at  the  same  time,  the  truest  to  the  artists'  original  rendi- 
is.  They  are  most  practical  because  they  never  lose  their  musical 
e  qualities — they  never  wear  out.  They  are  the  largest  discs  made, 
e  large  disc  makes  possible  long  sound  waves.  Long  sound  waves 
e  truer  music.  Prices  65c  to  $4.00.  All  double-faced,  including 
;ratic  selections. 

Jathephone  cabinets  are  all  artistically  and  conservatively  designed, 
nished  in  all  of  the  popular  finishes.  Prices  $15  to  $225.  Pathephones 
$25  and  up  are  equipped  to  play  all  makes  of  disc  records  per- 
tly. 

Pathe  Dealers 

vlany  successful  music  dealers  are  selling  the  Pathephone  and  Pathe 
>cs,  both  of  which  are  proving  a  source  of  steady  income.  In  a  very 
>rt  length  of  time,  Pathe  service  and  co-operation  have  helped  to 
^elop  small  agencies  into  big  Pathe  distributors: 

rhe  Pathephone  is  a  winner  because  it  requires  but  little  more  than 
nonstration  to  sell  it.  Its  wonderful  tone  and  many  other  merits 
i  instantly  appreciated  by  the  prospective  buyer.  You  should  lose  no 
ie  in  writing  to  learn  more  about  the  Valuable  Pathe  Franchise  that 
aits  live  dealers. 

iVrite  to-day  and  let  us  tell  you  more  about  the  famous  Pathephone 
i  life-like  Pathe  Discs. 


ONO GRAPH  CO. 


IT,  NEW  YORK 


This  Model  $225 


Pathephones  and 
Pathe  Discs 

A  combination  of  French 
inventive  genius  and 

American  Manufacturing 
brains 


'  ,n"  


0i 


This  Model  $50 


a 

§ 


a 


a 


a 


a 


e 


a 


I 

a 

i 

a 
a 


1 1>5 
M 
a 


a 


a 


a 


a 


B 


m 


i 

W 

a 

H  IE 
a 
a 

a  k 
a  k 

H 
I 
E 


E 


E 
S 
I 


i 

a 
a 

S 

m 

a 
a 

E 
a 
a 


a 


E 
E 
a 
a 


a 


a 


E 


This  Model  $15 


E 


SMEEEEEEEa    a.a  ;::K;«1EaEEaEEEEEE,ajaaEEEEEEEEEEafflEEEiaiglEE^aELgjEEiaEE.K  SBSEEEjt »         «  ;;  «  »  •< ;:  »  »  »    »  ~    »    ;;  ;;  ;;  ;;    ;;  ;x  ;;  ;. 


/•'  SS5  a 


77.  7T,  77_,  ft  JT3  ft  ft  ft  ftftftftftft.ft 


gEEEEHEElEEiaiEEHaBEEEEEllEEgBEEEBEEEBEHHEEBBBBBEBEHBBaEBBESEHHaWBEWra^ 


50 


THE   TALKING   MACHINE  WORLD 


NEW  MANAGER  FOR  EDISON  WORKS 

C.  E.  Fairbanks,  a  Man  of  Wide  Experience, 
Takes  Important  Post  on  May  1 — Tells  of 
First  Experience  with  the  Phonograph 


C.  E.  Fairbanks,  formerly  works  manager 
for  the  Gilbert  &  Barker  Manufacturing  Co., 
of  Springfield,  Mass.,  assumed  a  similar  posi- 
tion with  the  Thomas  A.  Edison  phonograph 
works  on  May  1,  where  he  will  have  under  his 
direct  supervision  over  3,500  employes. 

While  in  Springfield,  Mr.  Fairbanks  was  presi- 
dent of  the  Executive  Club  and  vice-president 
of  the  Aero  Club,  of  that  city,  and  became 
widely  known  through  those  connections.  He 
leaves  a  host  of  friends  in  Springfield  who  have 


"Standard" Record  Cleaner 

ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails. 

Extended  brush  area  cleans  rcc- 
price,  so  cents,  List         ord  with  one  sweeping  circuit. 

Patented  June  2,  1914 

Send  10  cents  in  stamps  for  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.   Place  regular  orders  through  your  jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

173  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cents,  list. 


C.  E.  Fairbanks 

extended  him  best  wishes  for  success  in  his 
new  position. 

In  reference  to  his  connection  with  Thomas 
A.  Edison,  Inc.,  Mr.  Fairbanks  had  the  fol- 
lowing to  say: 

"My  coming  to  the  Edison  phonograph  works 
is  somewhat  accidental  in  itself,  and  yet  I  can- 
not help  but  go  back  to  a  winter's  night  thirty- 
one  years  ago.    At  that  time  I  was  living  on 


a  farm.  Through  the  weekly  newspapers  and 
the  talk  of  my  elders  I  had  heard  of  the  won- 
derful talking  machine.  There  was  some  divis- 
ion of  opinion  as  to  whether  it  was  newspaper 
talk  or  in  reality  would  do  what  was  claimed 
for  it.  namely,  talk.  The  opportunity  to  verify 
the  statements  came  to  me  when  an  exhibitor 
brought  one  of  these  machines  to  a  near-by 
town.  I  went  on  horseback  with  others  to  hear 
it.  We  each  paid  50  cents  for  the  privilege. 
Everyone  was,  of  course,  impressed  with  the 
marvelous  fact  that  this  piece  of  mechanism 
had  a  human  voice.  I  stayed  after  the  crowd 
left  and  helped  pack  it  up,  so  that  I  might  get 
a  near  view  of  it.  Of  course  it  was  wonderful 
that  such  a  machine  could  have  been  invented, 
but  only  a  superman  could  do  that.  He  was  not 
of  the  earth,  earthy;  he  somehow  belonged,  in 
my  opinion,  at  least,  above  in  the  clouds.  I 
was  more  interested  in  the  mechanism — the 
various  parts  that  some  man  had  fashioned  and 
put  together,  so  that  it  might  have  a  soul,  and 
that  night  I  determined  to  'make  things,'  and 
now  thirty-one  years  afterward,  I  find  myself 
in  this  bee-hive  of  'making  things'  under  the 
leadership  of  this  superman  who  gave  a  soul 
to  a  machine.  Others  may  have  chained  the 
lightning,  and  made  steam  and  other  forces  our 
obedient  servants,  but  only  a  superman  could 


devise  a  means  for  catching  and  preserving  for- 
ever and  sending  out  again,  that  intangible  in- 
dividualistic expression  of  the  soul — the  human 
voice,  and  to-day  the  phonograph  is  even  more  ' 
wonderful  than  it  was  thirty-one  years  ago. 
Now  it  has  not  only  a  soul,  but  an  educated 
one.  It  is  easy  to  catch  the  spirit  which  pre- 
vails here,  and  our  slogan  will  be  'quality  first.'  " 


FORMAL  OPENING  IN  LANCASTER,  PA. 

Lancaster,  Pa.,  May  9.— One  of  the  interesting 
musical  events  in  this  city  recently  was  the  for- 
mal opening  of  the  new  store  of  the  Home 
Music  Co.,  at  9  North  Queen  street,  which 
was  spread  over  two  days,  Saturday  and  yes- 
terday, and  attracted  much  attention. 

The  new  company  handles  the  Columbia 
Grafonolas  and  records  exclusively,  and  the 
store  is  elaborately  equipped  and  handsomely 
fitted  up  to  take  care  of  trade  of  the  better 
sort.  In  connection  with  the  formal  opening 
the  Home  Music  Co.  carried  artistic  full  page 
advertisements  in  the  daily  papers. 


W.  F.  Duffold  &  Co.  are  conducting  a  hand- 
some talking  machine  store  at  318-320  East 
Washington  street,  New  Castle,  Pa.,  handling  a 
complete    line    of    Columbia    machines  and 

records. 


jafwtf|fffiifi(i(if(rfiii 


POSITION  FOR  ) 
VEHTICAUXJJT/ 


Whether  you  are  manufactur 

ing  a  S5 .00  or  a  $300 .00  JEWEL.  P OTNT 
phonograph,  we  will  supply 


you  with  the  parts  to  same.   POSITION  FOR  LATERAL 


Six   (6)   Styles  of  Mot 


Tone- Arms  and  Reproducers 


READY    FOR    DELIVE  R  Y 


Our  famous  No.  1 


complete  outfit,  consisting  of  motor  playing  nearly  two  1 0n  records  with  1 0"  turntable ;  reversible  tone-arm, 
with  sun-rayed  diaphragm  sound-box,  at  $2.50,  for  quantity  users. 

56  BLEECKER  ST. 
NEW  YORK 


Independent  German- American  Talking  Machine  Co.,  Inc., 


THE    TALKING    MACHINE  WORLD 


51 


A  personally  selected  list  of  recoras  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  play  them  for  you. 


era  ° 
ani  h 


tSHt'. 
Ill  K  B 


\aa\t 

irai{; 


CROFT 


Bee 


Do  You  Know  That  Record  Delivery  Envelopes 
Are  Cheaper  Than  Wrapping  Paper  and  String? 


SAMPLES  AND  PRICES  ON  APPLICATION 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalog  Supplement  Envelopes 


Perfection  Record  Holders 

Long  Cabinets 

Needles 

Peerless  Locking  Plates 


CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


"SUPREME"  SONORA  INTRODUCED 

Recital  Held  on  Tuesday  Afternoon,  April  25, 
to  Demonstrate  $1,000  Instrument 


The  formal  introduction  of  the  new  "Su- 
preme"   Sonora    phonograph    which    sells  at 


Miss  Queenie  Smith  Dancing  to  Music 
$1,000,  took  place  at  the  Sonora  Salons,  668 
Fifth  avenue,  New  York,  on  Tuesday  afternoon, 
April  25,  before  a  most  select  audience. 


In  sending  out  the  invitations  to  the  demon- 
stration, George  E.  Brightson,  president  of  the 
Sonora  Phonograph  Corp.,  declared  that  the 
newest  instrument  would  prove  a  revelation  to 
those  who  heard  it  for  the  first  time  and  before 
the  conclusion  of  the  program,  those  who  at- 
tended agreed  with 
him. 

One  of  the  par- 
ticularly interesting 
features  of  the  pro- 
gram was  the  exhi- 
bition of  dancing 
given  by  Miss 
Queenie  Smith,  pre- 
mier dancer  of  the 
Metropolitan  Opera 
House  Ballet  School, 
to  the  accompani- 
ment of  music  from 
the  "Supreme"  So- 
nora. Refreshments 
were  served  to  the 
audience  during  the 
intermission.  At  the 
end  of  the  Salon,  a 
stage  specially  ar- 
ranged with  refer- 
ence to  its  acoustic 
properties  was  set 
up,  whereon  the  So- 
nora was  placed, 
of  Supreme  Sonora  The  novel  arrange- 

ment and  stage  setting  can  be  seen  in  the  photo- 
graph shown  herewith.  The  setting  was  simple, 
but  very  artistic,  and  won  favorable  comment. 


ENTER  TALKING  MACHINE  FIELD 

The  Franz  Bruckner  Mfg.  Co.,  105  East 
Twenty-ninth  street,  New  York,  which  is  well 
known  in  the  musical  instrument  industry  as  a 
violin  manufacturer  of  many  years  experience, 


has  entered  the  talking  machine  field,  and  is 
manufacturing  a  line  comprising  four  machines. 
At  the  present  time,  the  company  is  specializing 
on  the  sale  of  a  $15  model,  known  as  the  "Con- 
queror." 


4 


TXllPmr  machine 
COMPANY,  Inc. 

380  -  382  -  384  Lafayette  Street,  New  York 


-fa 


Manufacturers  of  reliable  motors  for 
reliable  phonographs  and  of  the  Melo- 
phone  and   Liberty  Phonographs 

ANNOUNCE 

The  removal  of  their  General 
Offices  and  Display  Rooms  to 
the  Building  at  Nos.  380-382-384 
Lafayette  Street,  at  the  corner 
of  Great  Jones  Street,  City  of 
New  York,  N.  Y. 


NEW  TERRITORIAL  SUPERVISORS 

The  sales  department  of  Thomas  A.  Edison,  Inc., 
has  announced  the  appointment  of  two  additional 
territorial  supervisors.  Both  have  already  left  for 
their  posts. 

Lewis  Albert  Zollner  is  to  supervise  the  Chi- 
cago, Milwaukee,  Minneapolis,  Des  Moines  -and 
Sioux  City  zones.  He  is  a  graduate  of  the  Uni- 
versity of  Wisconsin,  and  has  had  considerable 
sales  experience,  his  last  previous  connection  being 
with  the  Singer  Sewing  Machine  Co.  at  Port 
of  Spain,  where  he  was  managing  salesman  and 
auditor.  Charles  R.  Lee  for  the  present  will  super- 
vise the  Atlanta  zone  which  was  recently  estab- 
lished by  the  Edison  Co. 


BIG  OPPORTUNITY 

An  established  Victor  business  for  sale  pri- 
vately. Record  sales  alone  $4,000  to  $5,000 
annually.  Town  of  10,000  people,  Southern 
Pennsylvania.  Centrally  located  .  Low  rent. 
Owner's  failing  health  cause.  Address  "B.  A. 
H,"  care  Talking  Machine  World,  373  Fourth 
avenue,  New  York. 


WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  ''Situation"  advertisement  intended  for  this  Depart- 
ment to  occupy  a  space  of  four  lines,  agate  measure, 
and  it  will  be  inserted  free.  Replies  will  also  be  for- 
warded without  cost.  Additional  space  will  be  at  the 
rate  of  25c.  per  line.  If  bold  faced  type  is  desired  the 
cost  of  same  will  be  25c.  per  line.  Business  oppor- 
tunities 25c.  per  line. 

YOU  NEED  THIS  MAN— A  pioneer  in- 
ventor and  expert  in  talking  machine  field,  who 
is  capable  of  and  has  equipped  recording  labora- 
tories, pressing  plants,  designed  successful 
motors,  etc.,  has  some  propositions  that  should 
interest  many  of  those  in  the  trade  and  those 
who  plan  to  enter  it.  Knows  the  production 
end  thoroughly  and  is  in  possession  of  some 
money  making  plans.  Now  connected  with  one 
of  leading  companies.  If  you  are  interested  in 
a  big  proposition,  write  at  once  for  details. 
Address  "Box  317,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

VICTOR  STOCK  FOR  SALE— $300  worth 
clean  stock  of  Victor  machines  and  records, 
will  sell  at  cost  price  and  ship  anywhere.  Ad- 
dress "Box  319,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

FOR  SALE — Victor  and  Edison  agency  and 
general  music  store  in  best  20,000  city  in  South- 
ern Wisconsin.  Store  in  exact  center  of  city. 
Town  growing  fast.  Poor  health  reason  for 
selling.  Great  future  for  live  wire.  Address 
"Box  320,"  care  The  Talking  Machine  World, 
373  Fourth  Ave.,  New  York  City. 

MANAGER  WISHES  TO  COMMUNI- 
CATE— Expert  talking  machine  department 
manager  with  seven  years'  successful  experi- 
ence in  the  talking  machine  business.  Thor- 
oughly understands  mechanism  of  all  makes  of 
talking  machines.  A-l  salesman,  manager  or 
both,  having  road  experience,  now  employed. 
My  age  is  27.  Open  June  1  for  good  proposi- 
tion, with  large  retailer  or  jobber,  willing  to 
go  anywhere.  Address  "Box  318,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New 
York  City. 

YOUNG  SALESMAN  wants  position  selling  phonographs. 
-On  the  floor  or  canvassing.  Salary  and  commission  pre- 
ferred. Address  "Box  321,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City.  

MR.  MANUFACTURER:  Can  you  use  a  high-grade 
phonograph  salesman,  one  who  has  had  several  years  road 
experience?  Retail  store  management  would  interest.  Now 
employed.  Address  "Box  322,  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

AN  ALL  AROUND  talking  machine  man  with  a  thorough 
knowledge,  to  take  charge  of  a  manufacturing  talking 
machine  plant.  Desires  position  with  reliable  firm;  will  go 
anywhere.  Best  of  references.  Address,  "Box  323,"  care 
The  Talki  ng  Machine  World,  373  Fourth  Ave..  New  York 

YOUNG  MAN,  eight  years  experience  in  all  branches 
of  the  Victor  line,  is  open  for  reliable  position.  What 
have  you?  Also  state  salary  if  I  fill  the  bill.  Address 
"Box  ,324,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 

POSITION  WANTED:  Young  man,  25  years  old,  wishes 
connection  with  live  firm  as  inside  and  outside  salesman. 
Familiar  with  all  the  leading  machines.  Moderate  salary 
and  commission.  At  present  employed  but  wishes  to  make 
a  change.  Good  references.  Will  go  anywhere.  Address 
"Box  325,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 

POSITION  WANTED:  A  young  man,  19  years  old,  ex- 
perienced  in  the  talking  machine  line,  can  do  shipping, 
assembling,  purchasing  parts  and  repair  motors.  Address 
"Box  326,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 


52 


THE    TALKING   MACHINE  WORLD 


ENTER  TALKING  MACHINE  FIELD 

New  Talking  Machines  Produced  Under  Aus- 
pices of  M.  Schulz  Co.  Officers  Show  Variety 
in  Case  Designs  and  Some  New  Features 


Chicago.  III.,  May  8. — The  new  talking  ma- 
chines of  the  Magnola  Talking  Machine  Co.,  a 
corporation  officered  by  the  principals  of  the 
M.  Schulz  Co.,  one  of  the  large  piano  manu- 
facturing concerns  in  the  country,  are  now  on 
exhibition  at  the  company's  general  offices  and 
wholesale  warerooms  at  711  Milwaukee  avenue, 
this  city.  The  case  designs  and  cabinet  work  are 
excellent,  as  twenty-five  years'  experience  in 
piano  case  production  can  not  but  have  its  ef- 
fect on  a  product  of  this  nature.  While  there 
will  probably  be  other  models  introduced  later, 
those  at  present  ready  for  announcement  in- 
clude styles  ranging  from  $75  to  $200  in  retail 
price— all  cabinet  machines.  There's  one  in  the 
Sheraton  style,  another  in  the  Queen  Anne,  an 
Adam  design  and  a  beautiful  Louis  XVI.  retails 
for  $150.  It  is  furnished  in  either  mahogany, 
oak  or  burled  walnut. 

There  are  a  number  of  special  features  about 
these  machines,  but  one  on  which  the  company 
puts  particular  stress  is  the  "tone  reflector," 
built  in  accordance  with  science  of  sound  board 
construction.  All  types  of  Magnolas  are 
equipped  for  playing  both  lateral  cut  and  hill 
and  dale  records. 


REPORTS  GROWING  DEMAND 

The  Fraad  Junior  Proving  a  Live  Feature  of  the 
Fraad  Talking  Machine  Co.'s  Line — Lease 
Two  Additional  Floors  on  Broadway 


The  Fraad  Talking  Machine  Co.,  1160  Broad- 
way, New  York,  reports  that  there  is  a  steady 
increase  in  the  demand  for  various  machines 
manufactured  by- that  company  particularly  the 
Fraad  Junior,  the  small  sized  full  cabinet  ma- 
chine introduced  recently. 

The  Fraad  Co.  in  order  to  handle  the  business 
properly  has  made  arrangements  to  take  over 
the  two  upper  floors  of  the  Broadway  address, 
where  at  the  present  time  they  occupy  the  store 
and  basement.  The  extra  space  will  be  used  for 
the  storage  and  assembling  of  machines.  Daniel 
Fraad,  president  of  the  com]. any,  is  now  giving 
his  full  personal  attention  to  the  business  with 
excellent  results. 

Recently  a  fire  in  the  basement  of  the  Fraad 
store  threatened  for  a  time  to  wipe  out  a  large 
part  of  the  stock  on  hand,  but  by  quick  work 
the  flames  were  confined  to  one  section  of  the 
basement  and  the  loss  limited  to  a  few  hundred 
dollars. 


INCREASE  INSTRUCTING  STAFF 

The  mechanical  instructing  staff  maintained  by 
Thomas  A.  Edison,  Inc.,  for  the  benefit  of  Edison 
dealers  has  been  increased  by  the  addition  of  two 
new  instructors.  George  A.  Cummings  has  been 
assigned  to  territory  on  the  Coast,  and  E.  E. 
Bedford  will  care  for  the  dealers  in  the  Atlanta 
zone.  Both  are  skilled  phonograph  mechanics,  and 
their  work  will  be  very  advantageous  to  dealers 
who  appreciate  the  importance  of  understanding 
how  to  handle  the  mechanical  difficulties  that  arise 
in  their  business.  •  _ 

The  members  of  the  staff  of  the  Edison  me- 
ohanical  instructors  are  now  distributed  as  follows: 
Edward  Trautwein,  Bangor,  Boston,  New  Haven, 
Albany  and  Syracuse  zones ;  J.  E.  Knipper,  New 
York,  Philadelphia,  Williamsport  and  Richmond 
zones ;  James  Finlayson,  Cleveland,  Cincinnati,  De- 


Keeping  Pace  With  the  Times 


Requires  alertness  and  an  occasional  jump. 
Both  are  necessary  in  the  long  run  for  success. 

Lack  of  alertness  on  the  part  of  the  Distrib- 
utor, sometimes  causes  the  Dealer  to  fall 
behind. 

Have  you  been  able  to  hold  the  pace?  If 
not,  now  is  the  time  for  you  to  jump. 

The  going  has  never  been  so  hard  or  the 
pace  so  fast  as  during  the  past  year.  Not- 
withstanding this  fact,  our  dealers  have  been 
able  to  keep  abreast  of  it. 


There  must  be  a  reason, 
good  one. 


Th 


ere  is,  an< 


We  are  always  on  the  alert 


Talking  Machine  Co. 

97  Cham  BFRS  St     Near  Church  St.  New  York 
Victor  Distributors 


troit,   Indianapolis  and   Pittsburgh   zones;   E.   B.  Swyers    &    Machold,    Printing   Arts  Building, 

Bedford,  Atlanta  zone;  A.  E.  Schiller,   Chicago,  New  York  City,  and  sold  either  direct  to  the 

Milwaukee,  Minneapolis,  Des  Moines  and  Sioux  dealer  or  to  the  box-maker. 
City  zones ;  D.  Lawson,  St.  Louis,  Kansas  City, 


Omaha,  Denver,  Ogden  and  Helena  zones ;  Joseph 
McCloskey,  New  Orleans,  Dallas  and  El  Paso 
zones ;  George  A.  Cummings,  Los  Angeles,  San 
Francisco,  Portland,  Seattle  and  Spokane  zones. 


The  Pettit  Jewelry  Store,  of  Downs,  Kans.. 
has  added  the  Pathe  Pathephone  to  its  stock. 


FOR  XMAS.  VICTOR  BUSINESS 

Along  with  the  widespread  Victor  activity 
comes  an  interesting  new  enterprise  in  the  na- 
ture of  a  specially 
designed  wrap 
for  paper  boxes 
in  which  records 
for  Christmas 
trade  are  sold. 
Holly  -  decorated 
boxes  for  this 
purpose  have  al- 
ready been  used, 
Artistic  Christmas  Box       but  the  special 

wrap,  showing  the  design  reproduced  herewith, 
will  interest  enterprising  dealers,  particularly  as 
it  is  said  that  they  liave  official  approval.  These 
novel  box-wraps  are  manufactured  by  Augur. 


Just  Received 


Big  lot  of  Swiss  Motors, 
tone  arms,  and  sound 
boxes.     Also  handle 
U.S.A.  motors.  Complete  stock.  Orders  filled  same  day  received. 

B.  OLSHANSKY 

1216-1222  So.  Jefferson  Street  CHICAGO,  ILLINOIS 


The 

Musical  Miracle ! 
The  Heaven-sent 
Invention! 

SEE  PAGE  46 


THE    TALKING    MACHINE  WORLD 


53 


VICTOR  CO.  ANNOUNCES  10%  WAGE  INCREASE 

All  Factory  Employes  of  the  Company,  with  Exception  of  Executives,  to  Participate  in  Increase 
— Generous  Action  Entirely  Voluntary  on  Part  of  the  Company 


Camden,  N.  J.,  May  12— Not  so  very  long 
ago  the  Victor  Talking  Machine  Co.  voluntar- 
ily put  into  effect  a  new  working  schedule 
which  served  to  reduce  the  hours  of  the  em- 
ployes without  change  in  the  wage  scale.  This 
act  resulted  in  an  increase  of  considerably  over 
a  million  dollars  annually  in  the  payroll  of  the 
company.  Hardly  had  the  favorable  comments 
over  this  generous  action  of  the  Victor  Co.  died 
down,  however,  than  there  was  issued,  under 
date  of  May  11,  a  notice  of  a  general  10  per  cent, 
increase  in  the  wages  of  all  factory  employes, 
with  the  exception  of  certain  executives,  and 
which  became  effective  on  May  8.  The  increase 
was  an  entirely  voluntary  act  on  the  part  of 
the  Victor  Co.,  and  was  made  without  solicita- 
tion. It  simply  reflects,  to  a  marked  degree, 
the  spirit  with  which  the  Victor  Co.  has  always 
dealt  with  its  employes  and  the  success  of 
which  is  indicated  by  the  loyalty  of  those  em- 
ployed by  the  company  and  the  practical  ab- 
sence of  the  usual  labor  troubles  that  frequently 
bother  large  manufacturers.  The  notice  sent  out 
by  the  company,  and  which  explains  in  detail 
the  reasons  for  the  increase,  is  as  follows: 
Notice 

After  a  thorough  and  lengthy  consideration 
of  the  subject  the  Victor  Co.  has  found  it  prac- 
ticable to  decide  upon  an  increase  of  10  per  cent, 
in  wage  rates  of  all  factory  employes  except  in 
the  offices,  the  superintendents,  foremen  and 
straight  time  employes. 

Change  effective  May  8,  1916. 


This  increase  is  made  possible  by  the  increase 
in  demand  for  Victor  goods  and  the  splendid 
response  to  the  company's  appeal  for  efficient 
co-operation  by  its  employes  upon  the  occa- 
sion of  the  recent  change  to  an  eight-hour  day. 
It  must  be  borne  in  mind,  However,  that  the 
Victor  Co.'s  products  are  not  among  the  com- 
modities that  rise  in  retail  price  when  the  cost 
of  manufacturing  increases.  Owing  to  the  gen- 
eral increase  in  the  cost  of  materials,  the  cost 
of  manufacturing  has  been  greatly  increased  dur- 
the  past  year,  but  the  company  does  not  receive 
any  more  money  for  its  goods. 

Victor-  Talking  Machine  Co. 


RIGHT  TO  TRADE  MARK  ABSOLUTE 


B.  V.  D.  Co.  Wins  Friendly  Suit  Over  Label- 
Judge  Hand  Decides  Issue  Placed  Before 
Him  by  Agreement  with  New  York  Merchan- 
dise Co. — Decides  Advertisements  of  Other 
Goods  Must  Not  Refer  to  Branded  Article 


Judge  Learned  Hand,  in  the  United  States 
District  Court,  last  week  handed  down  a  decree 
that  the  use  of  the  "B.  V.  D. "  label  in  any  man- 
ner in  advertising  other  merchandise  of  a  simi- 
lar character  was  contrary  to  the  rights  in  the 
trade-mark  of  the  B.  V.  D.  Co.,  a  decision  of 
interest  to  the  talking  machine  trade. 

The  decree  was  made  after  a  hearing  in  the 
Federal  Court  Building  on  April  28,  on  a  mo- 
tion by  Briensen  &  Schrenk,  solicitors  for  the 


Your  Best  Customer 

Buys  liberally  when  you  provide 

A  SIMPLE  FILING  SY  S  T  E  M 

which  files  and  finds 

THE  RECORDS  Wanted,  Instantly 

It   adds  to  the  enjoyment  of  his 
Record  Library 


This  Unit 


Holds  6oo — 10  or  12  inch  Records  in  2  sections. 
Music  Folios,  Player  Rolls,  etc.,  in  one  section. 
Records,  Needles,  Catalogs,  etc.,  in  Base  Drainer. 
Every  number  is  visible,  therefore  filing  and 
finding  is  instantaneous.  Special  Guides  and 
Index  Numbers  make  it  as  simple  as  A.  B.  C. 
A  sample  Unit  ivill  prove  these  facts. 

ORDER  TO-DAY 


A  Special  Model  for  Dealers  Stock 
(All  makes  of  Records) 

Guaranteed  to  increase  your  sales, 
save  your  time  and  space 

Write  for  Special  Proposition 

Ogden  Sectional  Record 
Cabinet  Company 

LYNCHBURG,  VA.  ' 


MUTUAL  No.3-$25.00  Retail 
Width,  \5'A  inches,  depth.  I7'/1>  inches,  height,  13%  inches 


One  of  our  most 
successful  sellers 

The  machine  that  is  guaranteed  to 
play  any  record  without  any  special 
attachments  or  special  needles. 

Write  for  illustrated  catalog 
and  best  dealer  discounts 

We  make  a  complete  line  of  high-grade 
machines  retailing  from  $7.50  to  $50. 

MUTUAL  TALKING   MACHINE  CO. 

47  West  42nd  Street       New  York 


complainant  New  York  Merchandise  Co.,  com- 
posed of  Philip  Waslansky,  Victor  Price  and 
Joseph  Hattenbach.  The  case  was  placed  be- 
fore Judge  Hand  for  final  adjudication  by  the 
mutual  consent  of  both  companies,  and  without 
the  formalities  of  a  court  procedure. 

It  was  stated  at  the  hearing  that  the  New 
York  Merchandise  Co.  had  advertised  its  goods 
in  catalogs,  placards  and  other  mediums  as  be- 
ing similar  to  the  B.  V.  D.  article,  of  having 
the  same  style  as  the  B.  V.  D.  Complaint 
against  this  practice  was  made  by  the  B.  V.  D. 
Co.  and  the  matter  was  carried  before  the 
court. 

Judge  Hand  said:  "The  B.  V.  D.  Co.  is  the 
sole  and  exclusive  owner  of  the  trade  mark 
'B.  V.  D.'  and  as  owner  thereof  it  is  entitled  to 
be  protected  against  the  use  by  others  of  ex- 
pressions such  'B.  V.  D.  Styles,'  or  'Same  Style 
as  B.  V.  D.'  or  other  like  or  similar  expressions 
when  used  in  catalogs,  announcements,  adver- 
tisements or  placards  in  referring  to  underwear 
bearing  other  labels  than  'B.  Y.  D.' 

"The  defendants  having  heretofore  issued  a 
catalog  in  the  name  of  the  New  York  Merchan- 
dise Co.,  in  which  underwear  not  bearing  the 
B.  V.  D.  label  and  not  made  by  the  B.  V.  D. 
Co.  was  offered  for  sale  as  'Men's  Crossbar 
Nainsook  Drawers:  same  style  as  'B.  V.  D.,'  two 
dozen  of  a  size  in  a  box.  Special,'  shall  not 
hereafter  issue  any  other  or  further  catalogs  or 
circulars  containing  said  expression,  'Same  style 
as  B.  V.  D.,'  or  any  similar  expression. 

"Further  decreed  that  the  defendants  notify 
every  person  or  concern  to  whom  said  cata- 
logs have  heretofore  been  sent  or  issued  to  the 
effect  that  the  phrase  'Same  style  as  B.  V.  D.' 
is  withdrawn  with  respect  to  the  men's  cross- 
bar nainsook  drawers  offered  on  page  thirty- 
three  of  the  original  catalog,  and  that  dealers 
having  heretofore  purchased  such  merchandise 
are  cautioned  not  to  use  the  trade-mark  'B.  V. 
D.,'  either  alone  or  in  such  phrases  as  'B.  V.  D. 
style,'  'Same  style  as  B.  V.  D.,'  or  similar  ex- 
pressions as  representing  merchandise  pur- 
chased from  the  New  York  Merchandise  Co." 

Philip  Waslansky  said  this  week  that  the  ad- 
judication made  by  Judge  Hand  was  a  result 
of  a  friendly  suit  agreed  to  by  both  companies  in 
an  effort  to  settle  the  controversy  without  re- 
course to  litigation.  The  company  would  with- 
draw its  advertisements  of  such  nature  and 
would  notify  its  customers  of  the  change,  he 
said. 


EDISON  PUBLICITY  IN  THE  HERALD 


The  New  York  Herald  in  its  anniversary  num- 
ber, published  May  7,  contained  a  full  page 
devoted  to  Thomas  A.  Edison  and  the  many 
products  .which  his  factories  in  West  Orange 
are  producing.  A  full  history  of  the  experi- 
ments necessary  to  perfect  the  Edison  Diamond 
Disc  phonograph  was  given, .  besides  a  general 
description  of  the  phonograph  and  its  ability 
to  re-create  music.  Other  Edison  products 
such  as  the  Edison  dictating  machine,  and  Edi- 
son motion  pictures,  were  described. 


OPEN  VICTOR  DEPARTMENT 


M.  Friedman  &  Co.,  located  on  Post  street, 
San  Francisco,  have  opened  a  Victor  talking 
machine  department,  half  of  the  first  floor  being 
devoted  to  a  display  of  Victor  machines  and 
records. 

REPAIRS 


All  Makes  of  Talking  Mach  ines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 
25  East  14th  Street  New  York 

TELEPHONE,  STUYVESANT  292 


54 


THE    TALKING    MACHINE  WORLD 


ENCOURAGING  TRADE. 

Methods  of  the  Australian  Commission  Prove 
Satisfactory 


Trade  commissions  for  junketing  purposes  are 
largely  things  of  the  past.  The  dominating  idea 
now  is  to  put  into  the  field  men  who  know  how 
to  study  markets  and  'bring  or  send  back  home 
knowledge  that  may  be  of  direct  value  to  those  in- 
terested. One  of  the  most  satisfactory  efforts 
made  by  foreign  countries  to  develop  trade  with 
the  United  States  has  come  about  through  the 
Government  of  New  South  Wales,  Australia.  A 
special  commissioner  was  first  sent  to  America 
some  twenty  years  ago.  Following  this  a  trade 
commission  was  appointed  and  an  office  established 
in  San  Francisco.  The  past  two  years  have  proved 
to  be  so  satisfactory,  as  demonstrated  by  the  San 
Francisco  office,  that  the  Government  has  given 
that  office  authority  to  establish  branches  in  any 
of  the  States  of  this  country  or  Canada  in  which 
they  deem  it  wise  to  do  so.  The  work  of  these 
offices  is  described  as  follows  : 

1.  To  generally  supply  information  about  all 
matters  regarding  Australia. 

2.  To  do  whatever  seems  advisable  in  the  direc- 
tion of  securing  sale  for  Australian  products  in 
this  country. 

3.  To  put  American  business  men  in  touch  with 
Australian  business  men  so  that  mutually  beneficial 
trading  may  be  brought  about. 

The  cost  of  the  San  Francisco  office  and  the 
New  York  branch  is  about  £7,000  a  year,  but  the 
trade  results  have  been  so  far  in  excess  of  the  cost 
that  the  policy  of  the  Government  is  to  extend  the 
commission's  operations. 


SCHLOSS  BROS.  LATEST  CREATION 

The  "Cabinetmatch" 


Ready  for 
Immediate 
Delivery 


Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Nickel-plated  trim- 
mings. Lock  and  key.  Height,  33 
inches.  Top,  2254xl9'4  inches.  Holds 
192  twelve-inch  records.  Matches  new 
Victrola  IX.  Highest  type  of  cabinet, 
both  in  construction  and  finish. 


SCHLOSS 
BROTHERS 

637-645  West  55thSt. 
New  York 

Phone: 
Columbus  7947 


809 

Showing  interior  shelf-construction, 
with  removable  moulding  so  machine 
can  easily  slide  in,  giving  a  perfect 
"Cabinetmatch"  appearance.  Finished 
shelves.  Average  weight  crated,  80 
pounds. 

800 

Same  cabinet,  without  moulding. 
Matches  Columbia  Favorite.    All  finishes. 


ELECTRIC  BULBS  FOR  NEEDLES 

An  ingenious  substitute  for  a  talking  machine 
needle  was  discovered  recently  by  some  sailors 
in  the  United  States  Naval  Station  at  Guan- 
tanamo  Bay,  Cuba.  A  group  of  the  seamen  had 
ordered  a  machine  from  the  United  States,  but 


when  it  arrived,  found  that  no  needles  had  been 
sent  with  it.  They  were  bemoaning  their  in- 
ability to  play  the  records  which  came  with  the 
machine  when  a  sailor  appeared  carrying  a 
number  of  electric  light  bulbs.  Out  of  curiosity 
he  started  the  machine  and  pressed  the  tip  of 
one  of  the  bulbs  against  the  record.  The  record 
began  to  play  very  distinctly  and  the  machine 
was  operated  for  several  days  in  this  manner, 
until  some  needles  were  secured.  What  hap- 
pened to  the  records  after  they  had  been  sub- 


jected to  this  "electric  light"  form  of  playing 
is  not  stated.  Necessity  has  been  the  mother 
of  some  strange  children,  but  it  is  doubtful  if 
tungsten  bulbs  will  ever  successfully  rival 
Tunes-tone  needles! 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


THREE  NEW  TRITON  MODELS 

New  Standards  of  Talking  Machine  Values 

iiiMtii][ii:iiiiiiiijnii:iiirui[iiiiiiiiiititiMt]iiiiiitiiiiiiiiiitiMiiiiiiiiiiiiii:iMiLiiiiiiiiuiiTiMtiiiiiiii  it^  iiuiiuiiuiinnniiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiniliiiiiuiiiiiw 


Iniiffliiiiniiitinanimilii  imnimiw  I  I  Illllil  IWWIIIWIIII  WWII  Bill  I  IUIIIIIIIII1IIIIIIIII  IWWIIII  mm 

Style  2— Retail  price  $10.00.     Dimensions,   16  '4  x  16'A  x  7% . 
Mahogany  finish.    Strong  single  spring  Triton  motor. 

■S\\\  Willi  iWIIIIIIIIWIiliilllllllWIWIWIIIIilllllWIlllllllllllllllllWIWIIIW 


^iinwiifliiiiiwiiiiiiiiiiiiiniiiiwiiiwiiiiiiiiiiiiiiwiiiiiiwiiiiiiiiiiijiiiiii  iiwiiiiiiiiwiiiiiiwiwiiiwiiiiiiiiiiwiiiiiiiiiiwiiiwiiiiwiiiiiiwiiiiiiwiiiiiif? 

Style  C  — Retail  price  $17.50.   Dimensions  16x16x11.  Mahogany 
finish.    Strong  single  spring  Triton  motor. 

All  TRITONS  are  equipped  with  revers- 
ible tone-arms,  playing  all  makes  of  disc 
records  with  a  mere  turn — without  any 
attachment. 

Cabinet  work  of  standard  grade,  well 
finished. 

|wiii!l  wiwiwiiw  ill  mil  niw  i  lllliilll  wwiwiwuiiiiwiwwiiiwiiwiii| 

|    BETTER  DISCOUNT  TO  DEALERS  | 

Exclusive  territorial  arrangements  1 
for  dealers  and  jobbers  j 

iiiiwiwwiiiwiwii  uiiuiiiiiiiuiiiiuiiianiiiiiiinuuiiiiiuniiiiiiiiiiiHiiiniitiiniiiiuiiiiiiiuiiiiiiiiiiiiuiiiiiiiiiiS 


TRITON  PHONOGRAPH  GO. 

41  UNION  SQUARE  NEW  YORK 


THE   TALKING   MACHINE  WORLD 


55 


UNUSUAL  ACTIVITY  IN  CLEVELAND 

Electric  Grafonolas  in  Great  Demand — Pros- 
pects for  Summer  Business  Very  Good — Mme. 
Rappold  Gives  Edison  Diamond  Disc  Tone- 
Test — Other  News  of  the  Month 


Cleveland,  Ohio,  May  8. — -The  unusual  activity 
prevalent  in  the  talking  machine  industry  in  this 
city  has  not  waned  during  the  past  month;  in 
fact,  from  the  various  reports  there  are  many 
methods  used  to  keep  the  industry  alive.  Many 
industries  have  voted  a  wage  increase  to  their 
employes  and  the  city  is  in  a  very  prosperous 
condition. 

Many  dealers  and  jobbers  report  a  shortage 
in  goods  and,  in  view  of  the  fact  that  many 
dealers  are  already  placing  orders,  the  jobbers 
are  very  optimistic. 

The  Grafonola  department  of  the  Wm.  Tay- 
lor &  Sons  Co.  enjoyed  another  excellent 
month's  business  during  April,  and  Manager 
T.  A.  Davies  says  that  there  was  an  enormous 
increase  over  the  same  month  last  year. 

Manager  G.  E.  Norton,  of  the  Grafonola  de- 


partment of  the  G.  M.  Ott  Piano  Mfg  Co.,  says 
that  the  electric  Grafonolas  have  been  in  great 
demand  during  the  past  month.  He  says  that 
he  expects  a  heavy  summer  business. 

The  Columbia  Graphophone  Co.,  under  Mana- 
ger Madson,  had  the  second  largest  month's 
business  in  the  history  of  the  company.  Many 
merchants  have  already  placed  their  fall  orders 
and  but  for  the  shortage  in  goods  a  most  phe- 
nomenal business  would  have  been  consum- 
mated. Manager  Madson  in  his  short  history 
with  the  Columbia  Graphophone  Co.,  of  this 
city,  has  built  the  business  until  it  is  in  the 
front  rank.  The  Home  Furniture  Co.,  of  Toledo, 
is  about  to  open  a  new  Grafonola  department 
and  H.  R.  Goldy,  formerly  with  the  Columbia 
Graphophone  Co.,  will  be  in  active  charge. 

H.  Fraiberg,  the  prosperous  Columbia  dealer, 
has  opened  a  new  store  in  the  east  end. 

The  Phonograph  Co.,  of  this  city,  Edison 
Diamond  Disc  distributor,  reports  a  very  good 
month's  business.  Many  tone  tests  have  been 
given  recently,  the  most  prominent  being  by 
Mme.  Marie  Rappold,  Metropolitan  Opera  star, 
at  Columbus  May  3. 


During  the  past  month  four  special  mechanics, 
of  the  White  Auto  Co.,  of  this  city,  purchased 
Style  C  250  Edison  Diamond  Disc  phonographs 
from  the  Phonograph  Co. 

The  Starr  Piano  Co.  is  building  a  new  phono- 
graph factory  in  Richmond,  Ind.,  a  beautiful 
structure  255  feet  long  and  55  feet  wide  and  six 
stories  high. 

The  Collister  &  Sayle  Co.,  of  this  city,  Victor 
distributor,  reports  business  very  good,  although 
there  has  been  a  marked  shortage  in  goods. 
Manager  H.  A.  Dorn  says  that  the  record  busi- 
.ness  is  exceptionally  good. 

The  Eclipse  Musical  Co.,  extensive  Victor 
distributor,  reports  an  enormous  increase  over 
the  same  month  last  year.  General  Manager 
C.  K.  Bennett  took  a  business  trip  to  Akron, 
and  E.  B.  Lyons  attended  to  important  business 
in  Toledo  and  Detroit.  All  the  dealers  through- 
out the  territory  report  satisfaction  with  the 
excellent  service  extended  them. 

The  Hueter  Jewelry  Co.,  Victor  dealer,  is 
planning  to  increase  the  space  for  the  Victrola 
business.  Manager  Hueter  says  that  he  antici- 
pates increased  business  and  since  he  believes 
in  "preparedness"  will  be  ready  for  the  increas- 
ing demands. 

SOME  HISTORIC  RECORDS 

Are  Those  Made  by  Edwin  Booth  Now  the 
Property  of  His  Son-in-Law 


Ignatius  Grossman,  the  son-in-law  of  Edwin 
Booth,  has  in  his  possession  one  of  the  most 
valuable  sets  of  phonographic  records  in  the 
world,  for  they  contain  the  voice  of  the  great 
actor  himself.  Not  very  long  before  his  death 
Booth  recorded  Hamlet's  soliloquy,  one  of 
Iago's  great  speeches,  and  Richelieu's  famous 
"Curse  of  Rome." 

An  endeavor  was  made  by  an  official  of  Thos. 
A.  Edison,  Inc.,  to  induce  Mr.  Grossman  to 
take  the  records  out  of  the  storage  warehouse 
in  which  they  are  carefully  preserved,  and  to 
play  them  in  his  presence.  The  object  of  the 
experiment  was  to  determine  whether  or  not 
these  original  records  could  be  used  to  make 
new  reproductions — whether  the  voice  could  be 
transferred  to  the  regular  master  records.  But 
it  was  found  that  the  voice,  though  wonder- 
fully clear  and  distinct  was  too  faint  for  re- 
cording purposes.  There  was,  however,  the 
same  magnificent  quality  which  has  made  count- 
less numbers  sit  breathless  and  spellbound  until 
the  last  echo  had  rolled  away.  What  a  wonder- 
ful thing  it  would  have  been  if  the  public  could 
once  more  have  heard  perhaps  the  greatest 
Hamlet  of  them  all  moralize  upon  the  evils  of 
inaction,  the  villainous  Iago  uttering  his  poison- 
ous sentences  and  the  great  Cardinal  defying 
the  mandates  of  his  king. 


THE  UNITED  TALKING  MACHINE  CO. 

The  Secretary  of  State  at  Trenton,  N.  J., 
issued  a  certificate  of  incorporation  to  the  United 
Talking  Machine  Co.,  of  Newark,  on  May  6. 
The  capitalization  of  the  concern,  which  will 
manufacture  and  deal  in  talking  machines,  is 
$125,000.  The  incorporators  are  W.  L.  Glorieux, 
T.  Frederick  Crane,  Leopold  Singer  and  Irving- 
ton  and  Andrew  Martin,  of  Newark. 


VICTOR  CO  ISSUES  ANNUAL  REPORT 

Camden,  N.  J.,  May  1. — According  to  the  annual 
report  of  President  Johnson,  made  public  at  the 
recent  annual  meeting  of  the  Victor  Talking  Ma- 
chine Co.,  the  undivided  profits  of  that  concern  for 
the  year  ending  December  31,  1915,  amounted  to 
$14,605,483,  an  increase  of  $4,713,045  over  the  undi- 
vided profits  for  the  previous  year.  This  increase 
is  almost  equal  to  the  capitalization  of  the  concern, 
which  is  approximately  $5,000,000. 


MELOPHONE  CO^LEASES  LOFT 

The  Melophone  Talking  Machine  Co.  leased 
a  loft  at  380  Lafayette  street,  this  city,  from  the 
L.  J.  Carpenter  Co.,  for  a  term  of  years,  the  deal 
being  closed  last  Saturday. 


"Music  for  Everybody" 

Operaphone 
Records 

The  only  popular  priced  records  on  the  market. 

Retail  at  35  cents. 

Are  8  inches  in  diameter. 

Are  double  sided. 

Play  only  with  a  tapering  or  Operatone  steel 
needle. 

Have  more  music  than  the  10  inch  records  of 
other  makes. 

These  records  are  made  by  what  is  known  as 
the  "Vertical"  or  "Up-down"  cut,  and  are 
especially  designed  to  be  played  on  vertical 
cut  record  playing  machines. 

Play  on  all  lateral  cut  record  machines  with  a 
small  attachment  required  to  change  posi- 
tion of  reproducer;  attachments  are  simple 
to  use  and  inexpensive. 

Our  catalogue  is  up  to  date;  has  72  numbers, 
144  different  selections. 

Twelve  new  numbers,  24  selections,  are  added 
each  month. 

The  records  are  of  unusual  quality  ;  and  merit 
attention  from  a  musical  and  artistic  stand- 
point. 

The  songs  are  by  popular  and  well-known  artists. 

The  records  are  the  product  of  our  own  laboratory 
and  factory.  Dealers :  Write  for  full  partic- 
ulars and  catalogue  and  latest  list. 

Operaphone  Manufacturing  Corporation 

Office:  Fifth  Avenue  Building,  Madison  Square,  New  York 


56 


THE   TALKING   MACHINE  WORLD 


Tva de  Am 

Ex  trao 

A  Remarkable  Triumph  In 
Talk  ing  Machine  Production 

There's  something  new  just  starting  in  the  talking  machine  business  and  it's  so  big  that  everybody — both  old 
and  new  in  the  trade — will  sit  up  and  rub  their  eyes. 

Next  month — June,  1916, — The  Domestic  Talking  Machine  Corporation  will  put  out  a  brand  new  line  of  talking 
machines.    This  line  is  not  only  new,  but  it  is  distinctly  different  from  anything  heretofore  shown. 

We  are  making  this  announcement  to  the  trade  so  that  live  dealers  will  be  advised  what's  what  when  they  see 
our  big  consumer  advertising  which  has  already  been  placed  with  several  big  national  magazines. 


A  Different  Sound-Box 

The  sound  box  of  the  Domestic  is  nothing  less  than  a  talking  machine 
triumph.  Made  in  our  own  plant,  under  our  own  patents,  the  Mozart, 
we  believe,  reproduces  clearer  and  more  musically  than  any  other,  abso- 
lutely irrespective  of  price. 


The  Wonderful  Motor 

The  domestic  will  be  equipped  with  the  Silent-Service  Motor,  a  master- 
piece of  our  own  design  and  construction.  It  operates  quietly,  evenly 
and  with  the  smoothness  of  a  fine  watch. 


Large  ALL  WOOD  Cabinets 

The  cabinets  will  be  made  entirely  of  wood,  inside  and  out — sound 
chambers  and  all. 

There  is  no  tin,  steel,  cast  iron,  or  other  metal  employed  in  the  Domestic 
Cabinet  to  rattle  or  rasp. 

Strictly  High-Class  Finish 

There  is  nothing  cheap  or  ordinary-looking  about  the  Domestic.  High 
polished  selected  oak  or  mahogany,  to  harmonize  with  the  finest  furni- 
ture, heavy  nickeled  trimmings,  every  detail  perfect  throughout. 


6  Reasons  for  the  Assured  Success  of  This  Unbeatable  Line 


1 .  The  men  back  of  the  Domestic  are  men  who 
are  known  by  their  accomplishments  and  who  are 
experienced  talking  machine  people.  They 
know  the  business  absolutely. 

2.  The  Domestic  plant  is  strictly  modern  in  all 
departments.  Ideal  conditions  prevail  where 
workmen  are  encouraged  to  do  their  utmost. 


3.  Everything  entering  into  the  Domestic  is 
manufactured  complete  in  our  own  plant  ( except 
woodwork  which  can  be  obtained  more  advan- 
tageously from  specialists  in  this  line.) 

4.  The  Domestic  plant  is  equipped  with  the 
most  modern  machinery,  tools  and  dies  that 
money  can  buy,  much  of  it  having  been  designed 
exclusively  for  the  production  of  the  Domestic. 


5.  The  Domestic  plans  and  equipment  con- 
template the  largest  output  yet  attempted  in  the 
low-priced  field. 

6.  The  Domestic  merchandising  methods  are 
so  perfected  that  everybody  in  any  way  asso- 
ciated with  our  product  is  assured  of  close  co- 
operation, big  returns  and  an  absolutely  square 
deal. 


Domestic 

TALKING  MACHINE 


THE    TALKING    MACHINE  WORLD 


57 


mncemenf 

Unary! 

The  Low  Prices  and  Great  Values 
of  the  Domestic  Will  Startle  Everybody 


The  biggest  surprise  of  the  year  will  be  the  retail  prices  of  the  Domestic 
line.  They  play  and  look,  even  down  to  the  minutest  detail,  like  ma- 
chines costing  150%  to  300%  more.  Nothing  so  attractive  has  ever 
been  offered,  and  unless  there  is  a  manufacturing  revolution,  it  will  never 
be  surpassed.  And  the  consumer  will  not  get  it  all  either.  The  profit 
will  come  quickly  and  easily  and  will  be  such  as  to  make  it  more  than 
a  winning  line  for  any  live  dealer. 


Music  lovers  who  have  expensive  machines  will  take  a  Domestic  down 
to  camp  with  them  this  summer. 

People  who  can't  afford  a  luxury-priced  machine  and  who  wouldn't 
have  a  toy  will  buy  a  Domestic  on  sight  and  sound. 

Everyone  who  hears  the  Domestic  side  by  side  with  other  machines  will 
buy  the  Domestic  on  merit. 


Big  Advertising  Campaign  Is  Starting 


We  are  not  asking  dealers  to  stock  up  on  our  promises 
to  advertise — we're  advertising  first.  The  contracts 
have  already  been  placed. 


The  first  big  Broadside  will  appear  in  June — it  will  be 
an  ad  with  a  wallop. 

Other  big  magazines  will  follow.  It  will  be  big  display, 
and  results  should  be  correspondingly  big. 


Proposition  to  Dealers 


Well-established,  reputable  dealers  can  make  a  very  profitable  connection  by  acting 
immediately.  Our  contract  will  prove  a  very  valuable  franchise,  as  we  anticipate 
limiting  the  number  of  our  dealers  so  that  each  will  harvest  by  returns.  We 
urge  immediate  action. 

DOMESTIC  TALKING  MACHINE  CORPORATION 

HORACE  SHEBLE,  President 

33rd  ^AND  ARCH  STREETS,  PHILADELPHIA 

Domestic 

TALKING  MACHINE 


58 


THE   TALKING   MACHINE  WORLD 


EDISON  TONE  TEST  AT  CARNEGIE 

Over  2,500  Invited  Guests  Hear  Marie  Rappold 
and  Arthur  Walsh  Demonstrate  the  Re-Cre- 
ation  of  the  Tones  of  the  Voice  and  the  Violin 
— Audience  Proves  Enthusiastic 


One  of  the  most  elaborate  tone  tests  of  the 
Edison  Diamond  Disc  phonograph  and  records 
yet  held,  in  New  York  occurred  on  Friday  after- 
noon, April  28,  at  Carnegie  Hall,  under  the 
auspices  of  the  Phonograph  Corporation  of 
Manhattan.  Invitations  were  sent  out  to  a 
select  list  of  people  and  the  result  was  that  the 
large  auditorium  was  filled  with  between  2,500 
and  3,000  people, „  a  number  of  prominent  so- 
ciety members  occupying  the  various  boxes. 

The  artists  who  took  part  in  the  tone  test 
were  Marie  Rappold,  soprano,  and  Arthur 
Walsh,  violinist,  and  a  demonstration  of  the 
re-creation  of  the  voice  and  the  violin  tone  by 
Thos.  A.  Edison  aroused  the  enthusiasm  of 
the  audience,  which  was  offered  numerous  op- 
portunities for  making  strict  comparisons  be- 
tween the  tones  as  developed  by  the  artist  and 
as  reproduced  by  the  Diamond  Disc  phono- 
graph. A  large  number  of  Edison  Diamond  Disc 
dealers  in  the  metropolitan  district  were  also 
present  at  the  tone  test. 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operates  on  all  currents) 
29  West  34th  Street  New  York  City 


FOLK  AND  COUNTRY  DANCES 

Special  List  of  Music  for  Such  Dances  Just 
Announced  by  Victor  Talking  Machine  Co. 


The  Victor  Talking  Machine  Co.  announced 
this  week  a  special  list  of  folk  and  country 
dances  played  by  the  Victor  Military  Band. 
These  new  records  consist  of  a  collection  of 
old  English  country  dances,  collected  by,  ar- 
ranged and  recorded  under  the  direction  of  Cecil 
J.  Sharp,  England's  well-known  authority  upon 
old  English  dances,  and  a  new  list  of  folk  dances 
by  Elizabeth  Burchenal,  one  of  America's  lead- 
ing exponents  of  folk  dancing.  A  special  order 
blank  listing  these  new  records  was  sent  out 
to  Victor  dealers  this  week. 


ARRANGE  FOR  NEW  WINDOW  DISPLAY 

The  Victor  Talking  Machine  Co.  will  shortly 
announce  to  the  trade  a  new  store  or  window 
display,  consisting  of  a  mammoth  "Victor  Dog," 
which  will  be  most  attractively  designed.  The 
size  and  appearance  of  this  "dog"  will  make  it 
a  welcome  addition  to  the  Victor  dealer's  estab- 
lishment. 


EDISON  DISC  DEALERS  DINED 

Guests  of  Phonograph  Corporation  of  Manhat- 
tan at  Banquet  at  Hotel  McAlpin — Messrs. 
Wilson  and  Maxwell  Speak 


WILLIAMS  WITH  ACKERMAN  &  CO. 

The  business  of  the  late  G.  L.  Ackerman, 
conducted  at  537  Linden  street,  Scranton,  under 
the  name  of  Ackerman  &  Co.,  Edison  jobbers, 
is  to  be  continued  under  the  management  of 
Alfred  V.  Williams,  formerly  manager  of  the 
phonograph  department  of  Stoehr  &  Fister, 
Scranton. 


TAYLOR  TO  HANDLE  EDISON  LINE 

E.  E.  Taylor  &  Co.,  of  Olympia,  Wash.,  who 
have  conducted  a  piano  business  in  that  city  for 
the  past  twenty-five  years,  recently  disposed  of 
their  entire  stock  of  pianos  at  special  sale  and 
made  arrangements  to  handle  Edison  Diamond 
Disc  and  Diamond  Amberola  phonographs  and 
records  exclusively  at  the  old  stand. 


On  Friday  evening,  April  28,  the  Phonograph 
Corporation  of  Manhattan  entertained  about 
one  hundred  and  fifty  of  its  dealers  in  the  metro- 
politan district  at  a  banquet  at  the  Hotel  Mc- 
Alpin, where  in  addition  to  a  number  of  inter- 
esting addresses  a  motion  picture  film  "The 
Voice  of  the  Violin"  was  shown.  Among  those 
who  made  speeches  during  the  evening  were 
Wm.  Maxwell,  vice-president,  and  C.  H.  Wilson, 
general  manager  of  Thos.  A.  Edison,  Inc.  Sev- 
eral dealers  present  also  made  short  speeches, 
every  one  of  them  of  a  most  enthusiastic  nature. 


INSTALL  SOUNDPROOF  ROOM 


RECOVERING  FROM  OPERATION 

Camden,  N.  J.,  May  1. — M.  H.  Holden,  head 
of  the  employment  department  of  the  Victor 
Talking  Machine  Co.,  who  underwent  an  opera- 
tion for  appendicitis  last  week,  is  on  the  road 
to  a  speedy  recovery.  The  operation  was  per- 
formed by  Dr.  Paul  M.  Mecray,  chief  surgeon 
of  the  Cooper  Hospital,  who  states  that  it  was 
entirely  successful. 


The  warerooms  of  the  Christman  Piano  Co.,  753 
Sixth  avenue,  New  York,  were  considerably  en- 
hanced in  attractiveness  this  week  by  the  con- 
struction of  four  soundproof  demonstration  rooms 
which  will  be  used  for  both  player-pianos  and  talk- 
ing machines.  Three  of  the  rooms  will  be  used  for 
demonstrating  the  Edison  Diamond  Disc  phono- 
graphs and  records  and  Columbia  Graphophones 
and  records,  and  the  fourth  room  will  display  the 
new  Christman  player-grand. 


RETURNS  FROM  WESTERN  TRIP 

Arthur  D.  Geissler,  vice-president  of  the  New 
York  Talking  Machine  Co.,  New  York,  Victor 
distributor,  returned  last  week  from  a  trip 
through  the  Middle  West.  Mr.  Geissler,  who 
spent  some  time  at  Chicago,  commented  upon 
the  healthy  condition  of  the  Victor  business 
throughout  the  country,  which  is  reflected  in  the 
tremendous  demand  for  all  Victor  products. 


MODEL  55— RETAIL  PRICE,  $55.00 
DIMENSIONS: 

Width,  18!i  inches.   Depth,  24%  inches.   Height,  4514  inches. 


Artophone  Success 

The  Consequence  of 
Exceptional  Tone  Quality 


<I  The  ARTOPHONE  plays  all  makes  of  records. 

*i  The  ARTOPHONE  is  sold  direct  to  the  dealer  by 
mail.    Are  you  taking  advantage  of  this  saving? 

Cfl  We  have  valuable,  exclusive  territory  available  for 
live  dealers.  Write  today  for  literature  and  our  very 
attractive  dealers'  proposition. 

C]j  It  is  advisable  to  use  ARTOPHONE  quality,  soft, 
medium  and  loud  steel  needles;  also  ARTOPHONE 
Sapphire  Points,  ARTOPHONE  Sapphire  Balls  and 
ARTOPHONE  permanent  Diamond  Point  Needles. 


THE  ARTOPHONE  COMPANY 

452-454  N.  Boyle  Avenue  ST.  LOUIS,  MO. 


THE    TALKING   MACHINE  WORLD 


59 


VICTOR  CO.  ISSUES  NEW  SERIES  OF  STREET  CAR  ADVERTISING  CARDS 


In  order  that  the 
millions  of  people 
who  travel  daily  on 
the  street  cars  of  the 
country  may  be  duly 
impressed  with  the 
importance  of  the 
Victrola,  whether  or 
not  they  see  the  big 
Victor  announce- 
ments in  the  many 
magazines,  the  Vic- 
tor Talking  Machine 
Co.  has  prepared  a 
series  of  four  new 
street  car  cards 
printed  in  brilliant 
colors  for  the  use 
of  the  dealers.  The 
four  cards,  which  are 
illustrated  herewith, 
divide  interest  be- 
tween machines  and 
records,  and  where 
twenty-five  or  more 
cards  are  used  by  a 
dealer  they  will  be 
supplied  with  his  im- 
print  prominently 
featured  on  them. 


Gome  in  and  hear 
Harry  Lauder  on  the 

Victrola  * 


¥ictrol  a 


Victrolas 
'I5to'400 


2960 


2962 


<Q>ffi  tk<B 


Brings  back 
fet  m  e  ma  frigs 


Victrolas  15to'400. 


2961 


2963 

Four  New  Victor  Cards  for  Street  Car  Advertising 


UNIQUE  EDISON  DEMONSTRATION 

Some  Clever  Ideas  Used  by  Local  Dealers  to 
Demonstrate  the  Edison  Diamond  Disc 


For  uniqueness  in  demonstrating  the  New 
Edison  Diamond  Disc  phonograph  and  present- 
ing its  possibilities  to  the  public,  James  O. 
Thornton,  Edison  dealer  at  Hamilton,  Mo., 
seems  to  take  the  prize. 

Just  recently  this  progressive  town  of  Hamil- 
ton held  its  winter  Chautauqua  in  the  Knights 
of  Pythias  Hall.  Mr.  Thornton  was  called  upon 
to  furnish  some  of  the  program.  How  he  com- 
plied with  the  request  is  best  stated  in  his  own 
words : 

"At  the  back  of  the  platform  we  hung  a  large 
American  flag  behind  which  we  put  a  C-250.  For 
the  band  number  on  the  program  we  had  about 
twenty  young  fellows,  all  Hamiltonians,  so  ar- 
ranged on  the  platform  that  the  Edison  could 
play  freely.  Each  fellow  had  his  real  instru- 
ment, his  music  rack  and  his  music,  and  to  all 
appearances  it  was  a  real  musical  organization 
about  to  begin  its  program.  As  conductor,  I 
took  my  place  after  the  band  had  assembled, 
made  a  brief  announcement  to  the  audience, 
turned  to  my  band,  tapped  the  music  rack  for 
attention,  raised  my  baton  and  off  we  went.  We 
used  Record  No.  50145 — 'The  American  Patrol 
March.'  Many  in  the  audience  confessed  after- 
wards that  they  would  not  have  known  but  that 
it  was  a  real  band.  During  the  rendition  every 
member  of  the  band,  with  serious  face  and  de- 
meanor, imitated  as  best  he  could  the  action 
required  to  play  his  particular  instrument.  It 


was  a  distinct  hit.  Every  one  thought  it  was 
a  real  band  playing. 

"After  this  we  gave  a  violin  solo,  using  the  re- 
creation of  'Ave  Maria,'  by  Carl  Flesch.  This 
was  posed  and  acted  by  one  of  the  boys  with  a 
violin  with  twine  strings.  The  lights  were  dim, 
the  young  fellow  entered  into  the  spirit  of  the 
selection,  and  in  the  dim  light  it  was  impossible 
to  believe  anything  else  than  there  was  a  real 
artist  performing  on  a  priceless  Strad  for  our 
delectation.  The  illusion  was  perfect.  Many 
in  the  audience  said  that  they  were  deceived. 
It  takes  gravity  and  serious  attention  to  make 
the  action  a  success.  We  are  going  to  use  this 
stunt  in  our  demonstration  visits  to  other  towns 
in  the  near  future. 

"Then  we  gave  what  might  be  called  an  old 
playlet.  It  was  'An  Old  Sweetheart  of  Mine.' 
We  used  Record  No.  50211,  by  Harry  E.  Hum- 
phrey. For  this  we  hung  portieres  for  a  back- 
ground, in  front  of  which  was  a  small  table  bear- 
ing an  old-fashioned  oil  lamp  with  a  shade,  the 
lamp  lighted,  the  auditorium  in  darkness.  When 
the  lines  'Turn  it  low  to  rest  me  of  were 
reached,  the  young  fellow  who  sat  smoking  at 
the  table  turned  out  the  oil  lamp.  At  the  same 
instant  a  spotlight  was  turned  upon  him,  re- 
maining until  the  close.  Then  the  portieres  were 
parted  to  admit  the  wife,  who  stood  still  until 
the  words  'To  greet  the  living  presence  of  that 
old  sweetheart'  were  reached,  when  he  extended 
his  arms  to  her  and  she  flew  into  them.  Then 
all  lights  were  instantly  extinguished  for  about 
five  seconds  to  give  them  time  to  leave  the 
stage,  after  which  the  full  light  was  again  turned 
on.  It  took  splendidly.  The  Edison  certainly 
did  itself  proud  and  I  advise  other  Edison 
dealers  to  try  something  of  the  kind.  Every- 
body in  Hamilton  is  talking  about  the  New 
Edison." 


SUCH  IS  FAME 

One  of  the  Parsons  picture  houses  showed  a 
current-event  picture  last  week.  Among  the 
events  was  a  glimpse  of  Caruso,  the  noted  tenor, 
leaving  America.  When  the  smiling  face  of 
Caruso  was  thrown  on  the  screen  a  young 
woman  turned  to  her  father  and  said:  "Father, 
who  is  Caruso?"  The  father  scratched  his  head 
and  thought  at  length  and  finally  said:  "Why, 
don't  you  know?  He  was  shipwrecked  and  cast 
up  on  an  island."  "Oh,  yes,  I  do  remember  read- 
ing about  that,"  said  the  daughter. — Kansas  City 
Star. 


The  Boston  Book  Co.,  manufacturer  of  talk- 
ing machine  record  albums,  has  been  granted 
a  certificate  of  incorporation  by  the  Secretary 
of  State  at  Albany,  N.  Y. ;  the  incorporators 
being  Henry  and  Lillie  Gelbspan  and  Julius 
Alter,  of  Brooklyn,  N.  Y.  The  capitalization 
of  the  concern  is  $2,500. 


It's  better  to  believe  all  you  say  than  all  you 
hear. 


The  Premier  Qbjnet  Oa 

'QjKakerj-  and  Distributors'  oPfhe* 


Chicago,  III 
WlLLIAMSPORT  Pa 
GOSHEN  tND 


Talking  Machinist  and  Cabinhts1 

^Villiam^otiPa 


A  Harvest 
Golden  and 
Glorious  for  all 
Music  Dealers ! 


SEE  PAGE  46 


60 


THE    TALKING    MACHINE  WORLD 


The  Emerson  Reco 
is  a  Universal  Reco 

because  it  play, 
with  the  sounc 
box  in  eithe\ 
position. 

{No  attachments  necessary  except  on 
one  positive  feed  machine) 


Music 
Both 
Sides 


VICTOR  H.  EMERSON 


Made  under  V.  S.  Patent  639452.    Other  patents  pending. 


When  Victor  H.  Emerson  Says  He  Will  Solve  a 
Phonographic  Problem — He  Does  It 


In  the  Phonograph  Industry  he  speaks  with  the  voice  of 
authority.  His  rare  inventive  genius  backed  by  17  years 
experience  as  General  Manager  of  the  Recording  Depart- 
ment of  one  of  the  largest  phonograph  companies  has  made 
his  achievements  possible. 

Some  months  ago  he  promised  that  he  would  produce  a 
record  which  could  be  played  on  any  type  of  Phonograph, 
vertical  or  lateral.  He  said,  "I  will  produce  a  universal 
record." 

He  has  done  exactly  that  thing.  It  is  no  longer  a  theory, 
it's  a  fact.  We  are  producing  these  records  in  increas- 
ing volume.  Our  produc- 
tion is  not  a  promise,  it's  a 
reality. 

The  possibilities  of  this  25-cent 
record  business  are  tremendous. 
Small  investment,  satisfactory 
profits,  quick  turnover  are  the 
merchandising  advantages  of  the 
Emerson  proposition. 


The  Emerson  10c  Record 

(Universal  Type) 

The  greatest  of  all  10  cent 
phonograph  records.  List 
of  50  numbers  ready. 


The  Emerson  25  cent  Records,  full  7  inch,  music  both  sides, 
are  in  a  class  by  themselves.  Playing  three-fourths  the  time 
of  a  standard  10-inch  record.  Never  before  has  such  a  record 
value  been  offered  the  public  at  such  a  price. 

Remember,  the  Emerson  Records  are  universal  and  can  be 
played  on  all  types  of  machines  without  an  attachment  (ex- 
cept one  with  a  positive  feed).  They  produce  equal  tone 
volume  whether  the  sound  box  is  in  the  vertical  or  the 
horizontal  position. 

This,  Mr.  Dealer,  is  your  opportunity  to  add  a  line  of  popular- 
priced  records  on  which  you  make  a  quick  turnover  and 

a  liberal  profit.  Order  from  the 
list  on  the  opposite  page — it 
includes  the  very  selections 
the  public  are  waiting  to  buy. 
Be  the  first  to  feature  Emerson 
Records  in  your  locality.  Order 
to-day  and  we  will  deliver 
immediately.  There  are  no  at- 
tachments needed  with  Emerson 
Records. 


Emerson  25c  Records;  Dealers'  Prices 

16  cents  each  in  broken  packages ;  15  cents  each  in  standard  packages  of  25  records  of  one  number 


F.  O.  B.  New  York 


THE  EMERSON  PHONOGRAP 


THE    TALKING    MACHINE  WORLD 


61 


Imerson  25c  Double-Disc  Records 

inches,  Music  Both  Sides — can  be  played  with  sound  box  in  either  position 

Playing  three-fourths  the  time  of  a  standard  10-inch  record 


720 


744 


743 


735 


738 


725 


742 


722 


POPULAR  SONGS 

SHADES  OF  NIGHT  ....Henry  Burr 

(Gilbert  &  Friedland.)  Tenor  Solo  with  orch.  accom- 
paniment. 

M-O-T-H-E-R   .Henry  Burr 

(Johnson  &  Morse.)  Tenor  Solo  with  orch.  accom- 
paniment. 

SHE'S  THE  DAUGHTER  OF  MOTHER  MACHREE, 

Manuel  Romaine 

(Ernest  Ball.)  Tenor  Solo  with  orch.  accompaniment. 
I  MISS  YOU  MISS  AMERICA.... ....Manuel  Romaine 

(Gilbert-Roberts)  Tenor  Solo  with  orch.  accompani- 
ment. 

"ARE  YOU  FROM  DIXIE  Burr  &  Campbell 

(George  L.  Cobb.)  Tenor  Duet  with  orch.  accompani- 
ment. 

IT'S  ALL  A  DREAM  Burr  &  Campbell 

(George  L.  Cobb.)  Tenor  Duet  with  orch.  accompani- 
ment. 

fMY  OWN  IONA  Manuel  Romaine 

(Gilbert-Friedland-Morgan.)  Tenor  Solo  with  orch. 
accompaniment. 

EVELYN  from  "Pom-Pom"  Henry  Burr 

(Hugo  Felix.)  Tenor  Solo  with  orch.  accompaniment. 

'WAKE  UP  AMERICA  H.  James 

(Jack  Glogau.)  Baritone  Solo  with  orch.  accompani- 
ment. 

DIXIE  H.  James 

(Dan.  Emmett.)  Baritone  Solo  with  orch.  accompani- 
ment. 

fl  LOVE  YOU,  THAT'S  ONE  THING  I  KNOW, 

Henry  Burr 

(Gilbert  &  Friedland.)  Tenor  Solo  with  orch.  accom- 
paniment. 

NO  ONE  BUT  YOUR  DEAR  OLD  DAD, 

Manuel  Romaine 

(Murphy  &  Marshall.)  Tenor  Solo  with  orch,  accom- 
paniment. 

LET'S  BE  READY  Henry  James 

(Ruby  Cowan.)  Baritone  Solo  with  orch.  accompani- 
ment. 

MARCHING  THROUGH  GEORGIA  Henry  James 

(Henry  C.  Work.)  Baritone  Solo  with  orch.  accom- 
paniment. 

I  LOVE  A  PIANO  M.  J.  O'Connell 

(Irving  Berlin.)  Tenor  Solo  with  orch.  accompaniment. 

ONE  STEP  MAN  Metropolitan  Military  Band 

(L.  Bennett.) 

DANCE  RECORDS 

fMY  OWN  IONA  (Fox  Trot)  .Metropolitan  Military  Band 


74Q  J  (Gilbert-Friedland-Morgan.) 


730 


J  ALOHA  OE  (Waltz)  Metropolitan  Military  Band 

{  "Farewell  to  Thee" — Hawaiian  Love  Song,  Liliuokalani. 
'I  LOVE  YOU,  THAT'S  ONE  THING  I  KNOW 

(One  Step)   Metropolitan  Military  Band 

(Gilbert  &  Friedland.) 
OLD  FOLK'S  RAG  (One  Step), 

Metropolitan  Military  Band 

(Wilbur  Sweatman.) 
(TICKING  LOVE  TAPS    (Fox  Trot  from  "Suzi"), 
H^H  J  Metropolitan  Military  Band 

*  &  l  llDA  FOX  TROT  Metropolitan  Military  Band 

(L.  Bennett.) 

'CASTLE  WALK  (One  Step)  .Metropolitan  Military  Band 

(Europe  &  Dabney.) 
CASTLE  VALSE  CLASSIQUE, 

Metropolitan  Military  Band 
Arranged  by  Ford  Dabney  from  the  famous  Humor- 
esque  by  Dvorak. 


712 


719 


OMAR  KHAYYAM  (One  Step), 

Metropolitan  Military  Band 

(S.  Romberg.) 
SHAKESPERIAN  LOVE  (Fox  Trot), 

Metropolitan  Military  Band 

(Hugo  Frey.) 


HUMOROUS  SONGS  AND  SKETCHES 

737 


f MATRIMONIAL  DIFFICULTIES. ..  .Golden  &  Marlowe 
Darkey  Comedy,  orch.  accompaniment. 

1  PREACHER  AND  THE  BEAR  Arthur  Collins 

[       (Joe  Arzonia.)  Darkey  Comedy,  orch.  accompaniment. 

'JOHNNY  GET  A  GIRL  Collins  &  Harlan 

Comedy  Duet,  orch.  accompaniment. 

BAKE  DAT  CHICKEN  PIE  Collins  &  Harlan 

(Frank  Dumont.)  Darkey  Comedy,  orch.  accompaniment. 

f TURKEY  IN  DE  STRAW  Billy  Golden 

J        Darkey  Comedy,  banjo  accompaniment. 

'         1  RABBIT  HASH  Billy  Golden 

[       Darkey  Comedy. 


731 


STANDARD  AND  PATRIOTIC  SONGS 
732 


739 


733 


728 


734 


THE  ROSARY...  Henry  Burr 

(Ethelbert  Nevin.)  Tenor  Solo  with  orch.  accompani- 
ment. 

BEN  BOLT..  Henry  Burr 

(Nelson  Kneass.)  Tenor  Solo  with  orch.  accompani- 
ment. 

A  PERFECT  DAY  ...Henry  James 

(Carrie  Jacobs-Bond.)  Baritone  Solo  with  orch.  accom- 
paniment. 

LOVE'S  OLD  SWEET  SONG  ..  .Henry  James 

(James  L.  Molloy.)  Baritone  Solo  with  orch.  accom- 
paniment. 

LAST  ROSE  OF  SUMMER  Henry  Burr 

(Thos.  Moore.)  Tenor  Solo  with  orch.  accompaniment. 

DRINK  TO  ME  ONLY  WITH  THINE  EYES, 

Henry  Burr 

(Ben  Jonson.)  Tenor  Solo  with  orch.  accompaniment. 
AMERICA,  MY  COUNTRY,  'TIS  OF  THEE, 

Henry  James 

(Henry  Shaw.)  Baritone  Solo  with  orch.  accompani- 
ment. 

COLUMBIA,  GEM  OF  THE  OCEAN  Henry  James 

(David  T.  Shaw.)  Baritone  Solo  with  orch.  accompani- 
ment. 

("COME  BACK  TO  ERIN  Henry  James 

(Claribel.)  Baritone  Solo  with  orch.  accompaniment. 

BONNIE  WEE  THING  Henry  Burr 

(Robert  Burns.)  Tenor  Solo  with  orch.  accompaniment. 


STANDARD  INSTRUMENTAL  RECORDS 

f LA  CZARINA,  Mazurka  Russe, 
— v  Metropolitan  Military  Band 

715  1  (Ganne.) 

LA  SERENATA  Metropolitan  Military  Band 

I  (Braga.) 

fOVER  THE  WAVES  WALTZ, 
_^  _  Metropolitan  Military  Band 

7  1  7  J       "Sobra  las  Olas."  (Rosas.) 

BLUE  DANUBE  WALTZ. . .  .Metropolitan  Military  Band 

[_       (Johann  Strauss.) 

rDIE  WACHT  AM  RHEIN. .  .Metropolitan  Military  Band 

(Wilhelm.) 
SOLDATENLIEDER  MARSCH, 

Metropolitan  Military  Band 


741 


New  Selections  Added  Monthly  to  Our  List 


DMPANY — 3  West  35th  St.,  New  York 


62 


THE   TALKING   MACHINE  WORLD 


THE  VICTROLA  UTILIZED  IN  REST-ROOM  OF  CHALMERS  CO.     NEW  CREDIT  MEN'S  ASSOCIATION 

Proves  a  Great  Source  of  Pleasure  and  Education  to  the  Employes  of  This  Prominent  Auto-    Organization  for  the  Protection  of  Conditional 

mobile  Manufacturing  Concern  Located  in  Detroit  Credit  Men  Incorporated 

Detroit,  Mich.,  Ma}'  6. — The  Victrola  is  being  A  number  of  the  leading  local  manufacturers  The  Conditional  Credit  Men,  Inc.,  was  granted 
used  to  good  advantage  in  the  rest  room  of  the  have  purchased  Victrolas  for  use  in  rest  or  recre-  a  certificate  of  incorporation  recently  by  the 
Chalmers  Motor  Co.,  of  this  city.  The  accom-  ation  rooms,  and  they  state  that  the  instruments  Secretary  of  State,  Albany,  N.  Y.  This  associa- 
panying  photograph  shows  the  Victrola  in  this  not  only  provide  unlimited  entertainment  but  tion  was  formed  for  the  protection  of  all  con- 
ditional credit  men,  re- 
gardless of  whether 
they  do  business  un- 
der conditional  sales 
agreements,  chattel 
mortgages  or  lease 
contracts.  It  will  take 
care  of  all  legislative 
matters.  Retail  deal- 
ers in  all  lines  will 
be  asked  to  join  the 
new  association,  in- 
cluding piano  and 
talking  machine  deal- 
ers. 

The  attorney  for 
the  Conditional  Credit 
Men,  Inc.,  is  Clarence 
M.  Davis,  a  New  York 
lawyer,  who  spent 
some  time  last  month 
at  Albany  opposing 
obnoxious  legislation 
which  would  injure 
and  inconvenience  re- 
tailers selling  under 
conditional  sales 
agreements. 

The  incorporators 
are  George  Farrar, 
representing  the 
Brunswick  -  Balke  - 
Collender  Co.;  Alex- 
ander H.  Babcock, 
who  is  a  temporary 
incorporator  and  will 
be  replaced  by  a  rep- 
resentative of  the 
Herring-  Hall  -  Marvin 


Showing  the  Victrola  in  Use  in  the  Rest  Room  of  the  Chalmers  Motor    Co.,  Detroit, 

rest  room,  and  judging  from  the  interest  which  the  wide  diversity  of  the  Victor  record  library 
is  being  manifested  in  the  selection  of  the  next     is  being  reflected  in  the  growing  appreciation 

Victor  record,  the  instrument  is  a  source  of     of  music  which  is  apparent  in  many  instances 
considerable  enjoyment.  among  the  employes. 


Mich. 


Leroy  Wedd  and  Fred  C.  Windmayer  have 
opened  a  talking  machine  store  in  Atlanta,  Ga., 
handling  the  Victor  and  Edison  machines.  Sheet 
music  will  also  be  carried. 


Don't  use  big  advertising  space  just  so  people 
will  consider  you  a  big  advertiser.  Use  the 
amount  of  space  you  can  afford  to  use  and  stop 
there. 


Safe  Co.;  Stuart  H.  Walker,  representing  Hall's 
Safe  Co.;  Charles  A.  Spencer,  representing  the 
Hobart  Manufacturing  Co.,  Troy,  O.,  and  Frank 
J.  Shetter,  of  the  U.  S.  Slicing  Machine  Co., 
Laporte,  Ind. 

Mr.  Davis  states  that  while  it  has  not  been 
definitely  decided,  it  is  the  opinion  that  the 
membership  fee  will  be  $15  per  year. 


^^^\    MECHANICALLY  PERFECT 

Jȣ    Talking  Machines 

^^^^         THE  CRYSTAL  TONE 

Now  Sold  by  Leading  Dealers 


RETAIL  PRICE,  $25.00 


Elegant  mahogany  finished  cabinet;  perfect  in  style  and  finish.  Dimensions, 
height,  13  inches;  width,  18  inches;  depth,  19  inches.  Double  spring  worm 
gear,  noiseless  motor;  plays  four  ten-inch  records  with  one  winding.  The 
Castle  Universal  Tone  Arm  and  Reproducer  play  any  and  all  makes  oi  records 
without  extra  attachment.  Equipped  with  twelve-inch  turn  table,  speed  regu- 
lator, speed  indicator  and  brake. 


"There  is  a  reason  for  everything" 
is  an  old  adage.  But  there  are 
many  reasons  why  (JktBtlr  Talking 
Machines  should  appeal  to  you. 

A  "  (Caatb "  agency  solves  the 
"heavy  investment"  problem.  The 
profits  are  unusually  attractive; 
the  investment  required  is  small; 
the  instruments  are  fully  guaran- 
teed. (Cafitb  Talking  Machines  sell 
every  day  in  the  year,  because  the 
demand  for  them  is  well  establish- 
ed. (Eastu?  Talking  Machines  play 
all  styles  of  records  without  extra 
attachments.  Leading  dealers  are 
reaping  the  benefits  of  being 
"QJaahV'  agents.    Why  not  you  ? 

Choice  territory  is  still  open.  Write 
at  once  for  full  information,  in- 
cluding agency  plan. 


CASTLE  PHONOGRAPH  COMPANY 


Fifty-three  Maiden  Lane 


General  Offices 


New  York 


MME.  RAPPOLD  TOURING  FOR  EDISON 


Prima  Donna  Giving  Series  of  Tone  Tests  With 
Edison  Diamond  Disc  Phonograph 


Madam  Marie  Rappold,  prima  donna  soprano 
of  the  Metropolitan  Opera  Co.,  has  been  giving 
a  series  of  tone  tests  in  connection  with  the 
Edison  Diamond  Disc  Phonograph.  On  April 
25  she  appeared  at  Carnegie  Hall,  New  York 
City;  on  the  26th  at  Rochester,  Philadelphia  on 
the  27th,  Newark  on  the  28th,  at  Cincinnati  on 
the  1st  of  May,  Chicago  on  the  4th,  Minneapo- 
lis on  the  5th,  and  her  further  itinerary 
included  St.  Paul  on  May  8,  Birmingham  on 
May  10,  with  Dallas,  San  Francisco,  Denver 
and  Toronto  to  follow.  Her  demonstrations 
have  been  received  with  great  interest  and  en- 
thusiasm and  have  been  a  decided  boost  for  the 
Edison  Diamond  Disc  phonographs  everywhere. 


The  Columbia  advertising  department  has 
just  prepared  for  the  use  of  Columbia  dealers 
a  new  series  of  attractive  car  cards  of  unique 
and  original  design.  These  cards  present  an 
artistic  set  of  illustrations  which,  by  reason  of 
their  distinctiveness,  are  well  calculated  to  at- 
tract the  favorable  attention  of  passengers. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


THE   TALKING    MACHINE  WORLD 


63 


ARTISTIC  WINDOW  DISPLAY  MADE  BY  PORTLAND  HOUSE  TO  DISTRIBUTE  STARR  PHONOGRAPH 


Portland,  Ore.,  May  5. — This  is  a  black  and  which  attracted  a  good  deal  of  attention  and 
white  window  display  installed  a  short  time  ago     proved  a  big  ad  for  their  Victrola  department. 

The  background  was 
ideal  for  showing  mer- 
chandise of  this  kind. 
Notice  how  the  ma- 
chines stand  out — and 
the  picture  doesn't  do 
the  display  justice 
either.  The  W.  F.  Pow- 
ers Co.  has  only  been 
in  the  Victrola  busi- 
ness since  Christmas, 
but  has  had  a  good 
many  attractive  dis- 
plays which  reflect 
credit  on  the  creative 
ability  of  Mr.  John- 
Black  and  White  Window  Display  of  the  W.  F.  Powers  Furniture  Co.  son,  who  is  a  firm  be- 
by  J.  Walter  Johnson,  display  manager  of  the  liever  in  the  value  of  window  displays  to  in- 
Wm.   F.  Powers   Furniture  Co.,  of  this   city,     crease  sales. 


Bal 


aiance 

Sound  Box 

The  NEW  No.2M  Balance  Sound 
Box,  with  the  IMPROVED 

Metalloy  Diaphragm  is  a  revela- 
tion for  tonal  reproduction. 
Several  of  the  largest  phonograph 
"manufacturers    have    adopted  it. 

Send  for  Sample 

List  Prices 
Nickel  Plated  -  -  $3.50 
24-k.  Gold  Plated,  $4.00 

Substantial  discount  to  the  trade 
We  also  manufacture  in  addition  to 

SOUND  BOXES 

SAPPHIRE 
NEEDLES 

(for  hill   and   dale  cut  records, 
samples  30  cents  each) 

TONE  ARMS 
MOTORS 

A.  F.  Meisselbach  &  Bro. 

Factories:  Prospect  Street 
and  Congress  Street 
Office:  29  Congress  St.,  Newark,  N.J. 

lll!llllllllll!llllllllllll[|IIIIIIIIIIIIIII!llllll!llli 


mm 


GRAFONOLA  VANQUISHES  HARMONICA 

Lisbonites  Now  Trip  the  Light  Fantastic  to  the 
Strains  of  a  Columbia  Grafonola 


From  a  dealer  in  Lisbon,  O.,  C.  W.  Ourant, 
comes  this  excellent  story: 

"Lisbon  boasts  of  a  small  social  club,  where 
the  swains  and  benedicts  took  their  sweethearts 
and  wives  once  or  twice  a  week  for  an  impromptu 
dance.  The  music  for  these  affairs  was  fur- 
nished by  a  one-piece  orchestra  made  up  of 
the  common  or  garden  variety  of  harmonica 
known  as  the  mouth  organ.  On  state  occasions 
the  town  band  officiated. 

"Weekly  and  semi-weekly  dances  stretching 
over  a  period  of  years  is  more  than  the  consti- 
tution of  an  ordinary  mouth  organ  can  bear. 
One  night,  in  the  middle  of  a  dance,  with  a  last 
despairing  A  sharp  squeak  played-  in  B  flat,  it 
gave  up  the  ghost.  Great  sorrow  on  the  part 
of  the  club  and  business  of  appointing  a  com- 
mittee to  go  down  to  Ourant's  next  day  and 
purchase  a  new  mouth  organ. 

"The  committee  duly  waited  on  Mr.  Ourant, 
told  him  of  their  sorrow  and  that  they  wanted 
to  adopt  another  mouth  organ  to  take  the  place 
of  the  defunct  one.  Mr.  Ourant  immediately 
scented  a  Columbia  prospect.  He  told  the  com- 
mittee that  he  did  not  carry  harmonicas,  but  he 
had  something  which  was  infinitely  better,  a 
Columbia  Grafonola  and  an  ample  supply  of 
Columbia  dance  records.  While  the  committee 
went  into  conference,  Mr.  Ourant  put  a  catchy 
dance  tune  on  one  of  his  machines,  says  the 
Columbia  Record.  The  conference  ended  there 
because  you  can't  confer  when  your  feet  insist 
upon  waltzing. 

"Our  friend  Ourant  explained  to  the  club 
members  the  advantages  of  a  Columbia  over  a 
harmonica,  and  showed  them  just  how  much 
they  could  save  by  dispensing  with  the  band 
entirely.  Five  minutes'  talk  ended  with  the 
purchase  of  a  $35  Grafonola,  and  $15  worth  of 
records.  Enthusiasm  reigned  supreme.  The 
committee  insisted  upon  carrying  the  machine 
along  with  them  and  toting  the  records  as  well. 

"Result,  $50  rung  up  on  Mr.  Ourant's  cash 
register  and  a  live  addition  to  his  mailing  list 
of  an  actively  dancing  club  and  Columbia  en- 
thusiasts." 


TO  MAKE  TALKING  MACHINES 

Marion,  O.,  May  10. — A  new  concern,  which 
has  been  incorporated  by  T.  J.  Hartle,  W.  W. 
Klinefelter  and  C.  G.  Smith,  has  been  organ- 
ized here  and  will  manufacture  talking  ma- 
chines. The  company  will  operate  under  the 
name  of  the  Eclipse  Mfg.  Co.,  and  has  been 
capitalized  at  $10,000. 


IH 


The  Victorlina  Phono.  Co.,  formerly  located 
at  261  Broadway,  New  York,  has  changed  its 
name  to  the  Mascot  Talking  Machine  Manufac- 
turing Co.,  and  has  moved  to  new  quarters  at 
66  West  Thirty-seventh  street. 


Starr  Phonograph  Sales  Co.  to  Open  Offices  at 
56  West  Forty-fifth  Street,  New  York— Will 
Cover  Large  Territory — Officers  of  the  Com- 
pany Are  Men  of  Wide  Experience 


The  Starr  Phonograph  Sales  Co.  has  leased 
a  loft  on  the  fourteenth  floor  of  the  building  at 
56  West  Forty-fifth  street,  New  York,  and  will 
act  as  distributors  for  the  territory  embracing 
New  Jersey,  New  York  and  New  England,  with 
the  Starr  phonographs  and  records  manufac- 
tured by  the  Starr  Phonograph  Co.,  of  Rich- 
mond, Ind.  Henry  Gennett,  president  of  the 
Starr  Piano  Co.,  is  also  president  of  the  Starr 
Phonograph  Sales  Co.,  of  which  F.  W.  Abend- 
schein  will  be  vice-president  and  manager,  and 
F.  Elliott  Wood,  secretary  and  traveling  repre- 
sentative. The  new  quarters  will  be  opened 
about  May  20.  An  active  selling  campaign  will 
be  started  as  soon  as  the  new  offices  are 
opened. 


Invisible 
Hinges 


emphasize  beautiful 
wood  finishes  on 

Talking  Machines 
Music  Cabinets 
Pianos 

Player  Pianos  and  Benches 

They  are  simple,  strong  and  durable 
and  an  improvement  on  any  class  of 
of  cabinet  work. 

When  you  fail  to  see  an  unsightly  Hinge 


protruding  you  know  S0SS  is  the 
answer. 

Write  to-day  for  catalogue  T. 


fit  M  •  S<  /I 


Soss  Manufacturing  Co. 

435-443  Atlantic  Avenue,  Brooklyn,  N.  Y. 
BRANCH  OFFICES: 

Chicago— 160  North  Fifth  Avenue. 
Los  Angeles— 224  Central  Bldg. 

San  Francisco — 164  Hansford  Bldg. 
Minneapolis — 3416  2nd  Ave.  So. 

Detroit— 922  David  Whitney  Bldg 


64 


THE    TALKING    MACHINE  WORLD 


The  Columbia  Folk  Dance  Records  issued  by 
the  Columbia  Educational  Department  are 
played  by  full  military  band,  not  merely  on 
a  solo  instrument.  No  wonder  they  are 
getting  Columbia  into  the  schools ! 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


HOW  THE  BIG  MONEY  IS  MADE 

Some  Interesting  and  Pertinent  Facts  on  Busi- 
ness Development  Offered  in  the  "Voice  of 
the  Victor" — No  Such  Thing  as  a  Dull  Sea- 
son for  the  Really  Live  Dealer 


"How  the  'Big  Money'  Is  Made"  is  the  title 
of  the  following  interesting  and  pertinent  edi- 
torial, which  appeared  in  a  recent  issue  of  the 
"Voice  of  the  Victor,"  and  which  is  well  worth 
the  careful  consideration  of  all  talking  machine 
dealers: 

"You  will  help  a  child  on  a  climb,  but  on  a 
level  stretch  you  don't  need  to.  Your  business 
is  the  child  of  your  brain  and  the  way  to  climb 
a  hill  is  not  to  sit  down  and  think  about  how 
steep  or  how  long  it  is,  but  to  throw  out  your 
chest  and  'beat  it'  at  a  good  lively  clip.  It's  a 
lot  more  fun  to  get  to  the  top  and  then  sit  down 
for  a  few  minutes  to  enjoy  the  view,  than  it 
is  to  waste  those  few  minutes  in  dawdling  up 
the  road. 

"Everything  is  relative  in  this  world — includ- 
ing hills.  On  the  prairie  a  fifty-foot  elevation 
looks  like  quite  a  hill,  but  out  among  the 
Rockies  a  fifty-foot  elevation  isn't  a  hill — it's 
only  a  bump. 

"Everything  is  relative.  The  Victor  dealer 
has  learned  that  there  is  no  such  thing  as  a  dull 
season,  but  it  would  be  idle  to  deny  that  there 
is  less  business  done  some  months  than  others. 
That's  the  time  to  help  your  'child.' 

"April  and  May  are  not  summer  months  by 


Mr.  Manufacturer.   Why  Not  You? 

The  other  fellow  is  equipping  his  machines  with  the 

VICSONIA 

Increasing  their  selling  value  by  giving  the  trade  the  BEST  medium 
for  reproducing  Edison  Disc  Records  on  other  machines. 

Rich,   Full,   Natural  Tones   that  are  unequalled. 

Get  Busy — Write  or  send  your  representative  to  see  us — We  can 
give  you  the  BEST. 

Prompt  quantity  deliveries. 

Best  Tones  and  Right  Prices. 

Do  It  Now. 
VICSONIA  MANUFACTURING  CO. 


W.  M.  SEYMOUR,  Sole  Agent 

313  East  134th  Street 


New  York  City 


any  means,  but  they're  near  enough  to  it  so  that 
they  afford  the  best  possible  opportunity  for 
maturing  summer  plans  and  setting  them  in 
motion;  but  don't  overlook  the  fact  that  spring 
is  here  now. 

"  'Christmas  comes  but  once  a  year'  is  true 
enough;  but  so  do  taxes,  birthdays  and  the  good 
old  summer-time.  You  can  make  this  summer 
or  this  spring  most  anything  you  please,  but 
once  it's  gone  by  you  can't  make  anything  of  it. 

"It  can  be  the  best  and  most  successful  sum- 
mer or  spring  you  have  ever  known,  provided 
you  wish  to  make  it  so.  When  a  man  wants 
a  thing  badly  enough  he  will  get  it.  When  he 
doesn't,  he  won't — and  shouldn't. 

"That  may  sound  rather  like  a  platitude,  but 
it's  worse  than  that — it's  a  fact.  Every  man  is 
a  sort  of  idea  factory,  and  no  factory  produces 
anything  if  the  machinery  stands  idle.  One 
'factory'  may  be  less  well  equipped  than  an- 
other and  the  thing  to  do  then  is  not  to  be 
scared  at  the  other  fellow's  equipment,  but  to 
get  busy  and  work  overtime. 

"What's  more,  no  factory  can  deliver  the 
goods  until  it  has  spent  time,  effort  and  money 
in  preparing  the  goods  for  delivery;  after  that 
it's  easy  to  cash  in. 

"There  was  an  exceedingly  wide-awake 
dealer  in  talking  to  us  just  now.  Jerome  Ack- 
erly,  of  Patchogue,  N.  Y.  A  live  wire.  It  was 
a  pleasure  to  quit  writing  for  a  few  minutes 
and  talk  to  him. 

"  'You  know,'  he  said,  'in  retail  business,  if 
there's  something  that  ought  to  be  done  to-day, 


but  doesn't  get  done — it's  gone — lost!  You  never 
will  get  around  to  it  again.' 

"That's  precisely  the  point.  If  you  don't 
make  the  most  of  this  summer  or  this  spring, 
while  it's  here,  there  will  be  no  chance  to  make 
up  the  loss.  The  year's  fat  profits  can  be 
pulled  down  quite  considerably  if  May,  June, 
July  and  August  is  loafing  time  in  your  store. 

"This  will  be  the  most  wonderful  year  in  the 
history  of  the  trade.  Look  around.  The  con- 
ditions are  right  for  a  world-beater.  There  are 
probably  fewer  idle  men  to-day  than  there  have 
ever  been  before.  You  will  see  smiling  faces 
to-day,  where  a  year  ago  you  were  greeted  with 
a  frown.  Prosperity  is  in  the  air  as,  indeed,  it 
ought  to  be,  for  this  country  has  received  a 
most  extraordinary  influx  of  wealth,  the  effects 
of  which  are  just  becoming  apparent.  Given 
such  conditions,  together  with  a  greatly  in- 
creased output  on  our  part,  and  it  is  .  evident 
that  the  Victor  dealer's  cash  register  will  be 
playing  the  liveliest  tunes  that  ever  were  heard. 

"It  won't  be  safe  to  assume  that  you'll  be 
able  to  get  everything  you  want  in  the  line  of 
goods.  It  takes  time  to  build  new  buildings  and 
equip  them  with  machinery,  and  here  at  the  fac- 
tory we  can  watch  the  steady  piling-up  of  busi- 
ness so  that  we  can  make  a  very  accurate  fore- 
cast. 

"Victor  dealers  will  have  a  lot  more  goods 
to  do  business  with;  trade  conditions  are  vastly 
better  than  they  have  been  in  years.  We  know 
almost  to  a  dollar  how  much  business  each  in- 
dividual dealer  does.  We  see  and  know  so  many 
hundreds — or  thousands — of  our  dealers  who 
have  made  the  Victor  line  a  source  of  rich  profit. 
We  know  their  methods.  We  know  that  if  an 
opportunity  ever  gets  by  them  it's  an  accident, 
and  that  is  why  it  is  that  we  urge  every  dealer 
to  make  the  most  of  every  season,  every  month, 
every  hour,  every  day.  There's  big  money  in 
it,  and  we  want  every  single  dealer  to  get  his 
full  share." 


EDWIN  G.  SCHLOSS  HAS  GOOD  TRIP 

Finds  Trade  Conditions  Very   Satisfactory  in 
the  Middle  West 


Edwin  G.  Schloss,  the  general  manager  of 
Schloss  Bros.,  well-known  talking  machine  cab- 
inet manufacturers,  returned  recently  from  an 
extended  trip  through  the  Middle  West,  going 
as  far  as  Chicago,  St.  Louis  and  Louisville  and 
visiting  intermediate  cities.  In  addition  to  plac- 
ing large  orders  for  supplies,  Mr.  Schloss  has 
considerable  occasion  to  use  his  own  order  book 
for  he  found  things  very  active,  despite  the 
upset  condition  in  certain  cities  due  to  strikes 
or  impending  strikes.  Last  week  Mr.  Schloss 
made  a  flying  trip  through  the  New  England 
States. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


THE    TALKING    MACHINE  WORLD 


65 


The  Trade  in  the  South 


The  continued  progress  which  the  Southern 
States  have  made  both  in  agricultural  and  in- 
dustrial affairs  is  strikingly  reflected  in  the  in- 
creased activity  which  is  shown  in  the  talking 
machine  trade  all  through  the  Southern  sec- 
tion of  the  country.  In  Kentucky  the  crop  out- 
look,, while  not  as  good  as  might  be  wished, 
will  be  overcome  somewhat  by  the  increased 
acreage  which  was  planted.  More  stock  is  be- 
ing raised  in  this  section  than  hitherto,  which 
is  a  helpful  factor. 

Manufacturing  activity  in  Tennessee  contin- 
ues strong.  The  corn  planting  season  is  about 
over,  and  nearly  IS  per  cent,  more  land  has 
been  planted  this  year  than  ever  before,  the 
land  being  unusually  well  prepared.  The  small 
fruit  crop  is  excellent  and  wheat  and  clover 
promise  big  results. 

In  Alabama  the  mining  industry  is  active,  a 
larger  cotton  acreage  is  in  sight,  and  the  handi- 
cap of  a  diminished  fertilizer  supply  is  being 
rapidly  overcome.  The  strawberry  crop  is 
abundant  and  early  vegetables  are  growing 
nicely. 

Rain  is  badly  needed  in  Georgia,  though  long 
staple  cotton  is  doing  well.  The  boll  weevil 
has  made  its  appearance,  but  no  serious  damage 
is  expected;  in  fact,  the  general  outlook  is 
steadily  bettering. 

Crop  conditions  in  Florida  are  good,  though 
lack  of  rain  has  cut  down  the  vegetable  and 
strawberry  output.  The  citrus  harvest  was 
good,  the  citrus  canker  now  being  under  control. 
More  attention  is  being  given  all  the  time  to 
the  raising  of  cattle,  with  very  favorable  pros- 
pects in  this  direction. 

Ninety  per  cent,  of  the  cotton  has  been  plant- 
ed in  North  Carolina,  though  lack  of  fertilizer 
will  cut  down  the  yield  of  crops.  The  tobacco 
crop  is  not  exceptional,  due  to  lack  of  rain.  The 
Texas  wheat  crop  is  looking  well,  though  the 
weather  is  rather  cool  for  corn  and  cotton,  most 
of  the  latter  being  planted  by  now. 

The  lumber  industry  in  Mississippi  has  had 
a  decided  boom  and  the  excellent  showing  in 
pedigreed  live  stock  and  the  cotton  and  corn 
crop,  have  resulted  in  prosperous  times  in  this 
section.  The  cane  crop  in  Louisiana  is  good 
and  the  growers  are  jubilant  over  the  prospects 
of  a  tariff  on  sugar.  There  has  been  plenty  of 
rain  in  this  section,  which  has  benefitted  every- 
thing except  strawberries,  which  have  been 
rendered  unfit  for  shipment  thereby. 

Conditions   in   northern   Virginia   are  good. 


Wheat  is  making  good  progress,  the  corn  plant- 
ing is  well  under  way,  and  the  live  stock  has 
come  through  the  winter  in  good  condition 
The  potato  crop  in  the  east  shore  section  was 
started  late  and  is  not  above  the  average.  The 
lack  of  potash  is  being  felt  and  rain  is  needed 
badly.  Backward  weather  will  delay  the  crops 
somewhat. 

The  diversification  of  crops  is  becoming  ap- 
parent more  and  more  throughout  the  entire 
South,  and  the  experiences  of  recent  years  have 
taught  planters  the  inadvisability  of  depending 


solely  on  the  cotton  crop.  The  general  indus- 
trial  conditions  are  much  better  than  they  have 
been  for  some  years  and  the  talking  machine 
trade  is  profiting  directly  and  materially  thereby. 
The  love  for  good  music  is  firmly  inculcated 
in  the  Southern  mind,  and  the  people  generally 
have  been  quick  to  appreciate  the  opportunity 
which  the  talking  machine  affords  for  a  fuller 
indulgence  in  the  pleasure  of  musical  entertain- 
ment, all  of  which  seems  to  assure  the  perma- 
nency and  prosperity  of  the  talking  machine 
trade  in  the  Southland. 


WHY  SOUTHERN  VICTOR  DEALERS  SHOULD  ORDER  NOW 

By  Frank  W.  Corley,  General  Manager,  The  Corley  Co.,  Inc.,  Richmond,  Va. 


Your  experience  as  a  Victor  dealer  insures 
the  knowledge  that  this  product  is  over-sold 
during  most  every  month  of  the  year,  but  par- 
ticularly are  you  aware  of  the  very  acute  short- 
age that  exists  during  the  fall  months.  With 
the  country  in  its  present  prosperous  state,  you 
can  appreciate  that  this  condition  will  be  more 
in  evidence  this  year  than  heretofore,  and  there- 
fore you  can  expect  the  largest  trade  in  the  his- 
tory of  your  business  during  the  coming  fall 
months. 

With  this  in  view,  the  question  resolves  itself 
into  a  problem,  and  if  you  expect  to  profit  by 
this  general  trade  condition,  it  is  obvious  that 
the  problem  of  obtaining  the  goods  must  be 
solved.  In  our  opinion,  the  only  solution  to  this 
is  to  place  your  orders  now  for  June,  July  and 
August  deliveries,  and  although  we  cannot 
promise  or  guarantee  a  definite  delivery  of  these 
orders,  especially  on  certain  styles,  it  is  cer- 
tainly more  probable  that  you  will  obtain  the 
goods  in  time  for  fall  trade,  than  if  you  waited 


and  placed  the  orders  at  a  somewhat  later  date. 

At  the  same  time  that  your  order  is  placed  for 
machines,  attention  should  also  be  given  the 
record  stock  and  equipment.  It  should  be  re- 
membered that  tlje  standard  records  are  equally 
as  salable  stock  as  machines,  in  fact,  from  50 
per  cent,  to  70  per  cent,  of  the  talking  machine 
business  to-day  is  in  records  and  this  percen- 
tage is  increasing  constantly,  hence,  these  stan- 
dard selections  should  be  ordered  in  advance 
for  this  trade,  in  proportion  to  the  machines. 
Thousands  of  dollars  are  lost  every  year  by  the 
dealers'  inability  to  supply  records  of  this  char- 
acter. Your  foresight  in  having  them  in  stock, 
will  mean  extra  profit  in  your  business. 

The  profit  on  records  is  the  same  as  on  ma- 
chines. Our  opinion,  based  on  a  careful  study 
of  the  business  in  the  past  and  at  the  present 
time,  leads  us  to  believe  that  from  now  on,  the 
record  department  will  be  the  key  on  which  the 
success  or  failure  of  the  talking  machine  dealer 
hinges. 


CONDITIONS  IN  SAVANNAH 


Manager  of  Talking  Machine  Department  of 
Lindsay  &  Morgan  Co.  Tells  of  Fifty  Per 
Cent.  Increase  in  Business 


Savannah,  Ga.,  May  7. — Chatting  about  busi- 
ness B.  F.  Reusing,  manager  Victor  depart- 
ment, Lindsay  &  Morgan  Co.,  this  city,  says: 
"Our  business  for  the  twelve  months  prior  to 
March  31,  1916,  was  about  50  per  cent,  ahead 
of  the  same  period  of  the  previous  year.  The 
sale  of  Victrolas  seemed  to  run  to  $100,  $150 
and  $200  styles  of  machine,  though  we  did  sell 
a  number  of  the  smaller  types,  and,  taken  alto- 


gether we  feel  that  we  had  a  satisfactory  year. 

"The  Victor  business  at  the  present  time  in 
Savannah  is  a  little  bit  slow,  because  this  is 
just  between' seasons,  and  it  is  slow  in  all  mer- 
cantile lines  in  the  city  at  the  present  time.  How- 
ever, present  indications  are  that  the  month 
of  May,  1916,  will  greatly  exceed  that  of  1915, 
and  we  are  laying  our  plans  for  a  much  larger 
year  than  the  one  we  just  closed." 


The  Houston  Music  Co.,  of  Houston,  Tex., 
carrying  the  Victor  and  Edison  lines,  reports  a 
constantly  increasing  trade.  The  store  is  in 
charge  of  Harry  H.  Houston,  general  manager, 
assisted  by  P.  H.  Lamb. 


We  Admit — "There's  a  Reason" 


If  you  are  looking  for  close  co-operation — 

OUR  VICTOR  ¥7 
SERVICER 
O  U  I  C  1 V 


you'll 
find 


and  satisfactory 
in  every  way 


LOW  FREIGHT  RATES,   FULL  AND  COMPLETE  STOCKS  and 

ADVANTAGEOUS  LOCATION  for  prompt  deliveries,  enable  us  to  replenish 

your  stock  QUICKER  — and  at  LESS  SHIPPING  COST  to  you. 
Proof  on  the  First  Order 


The  South's  Leading  Victor  Distributors 

213  East  Broad  Street,  Richmond,  Va. 


RUSH  ORDERS— 

Records  and  Supplies — filled 
immediately.  Complete  stock 
of  Foreign  Records.  Victor 
Repairs  b  y  factory-trained 
experts.  Free  Advertising 
Ideas  and  advice. 


66 


THE   TALKING   MACHINE  WORLD 


THOS.  EGAN  TO  RECORD  FOR  PATHE 

Popular  Irish  Tenor  Signs  Contract  to  Make 
Records  Exclusively  for  Pathe  Freres 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  received  many  gratifying  letters  from  its 
dealers  throughout  the  country  relative  to  the 
company's  addition  to  its  lists  of  artists  of 
Thomas  Egan,  the  popular  Irish  tenor.  Mr. 


The  name  of  Thomas  Egan  is  well  and  favor- 
ably known  throughout  Europe,  as  he  appeared 
at  the  leading  opera  houses  on  the  Continent 
and  in  Great  Britain,  where  he  achieved  unusual 
success. 


SALES  AIDS  FOR^OLUMBIA  DEALERS 

Interesting  and  Valuable  Volume,  Compiled  by 
the  Columbia  Co.'s  Advertising  Department, 
Featured  Window  Displays  Prominently 


HERMAN  HELPING  SONORA  DEALERS 

Assistant  Sales  Manager  of  the  Sonora  Corp. 
Helping  to  Create  Better  Business 


One  of  the  younger  generation  of  talking  ma- 
chine men  is  A.  J.  Herman,  who  has  been  with 
the  Sonora  Phono- 
graph Corp.  almost 
since  its  inception.  He 
is  assistant  sales  man- 
ager of  this  organiza- 
tion and  believes  that 
much  of  his  ability  is 
the  result  of  coaching 
on  the  part  of  Geo.  E. 
Brightson,  president, 
and  Jos.  Wolff,  secre- 
tary. 

Mr.  Herman  makes 
a  specialty  of  giving 
service  to  dealers,  co- 
operating with  them  in 
every  way  to  assist  A.  J.  Herman 
them  in  securing  the  greatest  profit  from  their 
sales. 

Although  a  comparatively  young  man,  Mr. 
Herman  has  witnessed  the  recent  tremendous 
development  in  the  talking  machine  industry. 
He  is  of  the  opinion  that  the  surface  of  the  mar- 
ket is  just  about  being  scratched,  and  that  pos- 
sibilities for  the  future  are  unlimited. 


The  Columbia  Graphophone  Co.'s  advertising 
department  has  just  issued  a  number  of  selling 
helps  for  its  dealers  which  can  be  used  to  ex- 
cellent advantage.  These  include  a  handsome 
window  display  featuring  special  records  from 
the  latest  list,  a  new  window  transparency  and 
music  on  Columbia  records.  The  new  window 
display  is  intended  to  last  from  two  to  three 
months,  and  new  cards  featuring  monthly  rec- 
ords will  be  sent  to  the  dealers  for  insertion  in 
the  display  cut-out.  The  new  window  trans- 
parency is  designed  in  gold  and  blue,  and  its 
striking  conception  makes  it  of  distinct  value 
from  an  advertising  standpoint. 

The  employes  of  the  American  Graphophone 
Co.'s  factory  at  Bridgeport,  Conn.,  were  the 
guests  of  the  company  at  a  complimentary  dance 
tendered  them  as  a  house-warming  incidental  to 
the  occupancy  of  the  new  addition  to  the  Co- 
lumbia factories  in  that  city.  The  dance  was 
a  signal  success,  the  factory  fire  department 
having  charge  of  all  the  arrangements,  and  paying 
careful  attention  to  every  detail.  The  guests 
included  the  employes,  their  wives  and  friends. 


Chancey  Glenn,  proprietor  of  a  piano  store  on 
Scioto  street,  Urbana,  O.,  and  who  also  has  the 
Edison  Diamond  Disc  agency  for  this  section, 
has  added  a  sheet  music  department  to  his  store. 


The  Bureau  of  Foreign  and  Domestic  Com- 
merce reports  that  an  inquiry  has  come  in  from 
Siberia  from  a  dealer  who  desires  samples  and 
price  lists  of  talking  machine  disc  records  used 
to  teach  the  English  language  to  Russians.  Full 
information  may  be  obtained  by  addressing  the 
Department  at  the  district  office,  Room  409 
Custom  House,  New  York  City,  mentioning  for- 
eign trade  opportunity  No.  20,844. 


Thomas  Egan 

Egan  signed  a  contract  recently  to  record  ex- 
clusively for  the  Pathe  library,  and  his  first 
records  will  be  ready  in  the  near  future. 


What  was  good  enough  for  our  fathers  may 
be  good  enough  for  the  present  generation,  bur 
we  are  not  satisfied  with  it. 


WANTED — Thoroughly  competent  phono- 
graph man  to  take  charge  of  assembling.  Must 
have  a  technical  and  practical  knowledge  of  all 
phonograph  parts  and  be  fully  acquainted  with 
and  able  to  detect  imperfections.  Only  those 
who  can  fill  these  requirements  need  apply,  stat- 
ing age,  experience,  references  and  salary  ex- 
pected. Address  "A,'*  The  Talking  Machine 
AVorld,  373  Fourth  Ave.,  New  York  City. 


Triton  Supplies  for  Manufacturers 


TONE  ARM,  No.  1 


We  are  manufacturers  of  motors,  tone  arms,  sound  boxes  and  other 
accesssories  for  Talking  Machines. 

Herewith  are  shown  two  types  of  Triton  Motors,  No  1,  a  single  spring 
motor,  and  No.  3  motor,  a  double  spring  worm  drive.  Both  are  well  made, 
and  are  good  value  for  their  respective  uses. 

Tone  Arms,  two  styles,  No.  1  and  No.  3,  both  UNIVERSAL  tone 
arms,  playing  any  type  of  record  with  a  mere  turn  without  attachments. 
Tone  Arm  No.  3  works  on  swivel  and  can  be  turned  up  after  record  is 
finished  playing. 

Immediate  deliveries  on  quantity  orders.    Write  for  quotations. 

Triton  Phonograph  Co. 

41  Union  Square  New  York 


n 


TONE  ARM,  No.  3 


TRITON  MOTOR,  No.  1 


TRITON  MOTOR,  No.  3 
Double  Spring  Worm  Drive 


THE    TALKING    MACHINE  WORLD 


TALKING  MACHINE  TRADE  IN  ST.  LOUIS  IN  FINE  SHAPE 

Increasing  Demand  for  Better  Class  of  Machines  and  Records — The  Musical  Standing  of  the 
Talking  Machine  Appreciated — New  Columbia  Managers — Many  Dealers  Visiting  Job- 
bers— New  Pathe  Accounts  Opened — Victor  Repair  Service — Edison  Publicity 


St.  Louis,  Mo.,  May  7. — -The  talking  machine 
business  in  St.  Louis  is  in  better  shape  at  this 
writing  than  for  many  months.  Supplies  of 
both  machines  and  records  are  coming  through 
in  excellent  shape,  trade  is  increasing  in  leaps 
and  bounds  and  the  selling  situation  is  very 
generally  satisfactory.  Collections,  too,  are 
very  good,  in  fact  seldom  have  they  been  better. 
There  also  is  an  increasing  demand  for  the  bet- 
ter class  records,  the  kinds  that  people  become 
attached  to  and  which  make  for  the  continued 
use  of  the  talking  machines  instead  of  the  craze 
while  a  popular  song  lasts. 

There  are  fewer  complaints  this  month.  There 
is  said  to  be  something  of  a  shortage  of  the 
small  machines,  such  as  are  in  demand  at  this 
season  for  club  houses  and  summer  homes,  but 
this  need  is  not  serious. 

The  most  interesting  development  of  this 
year  has  been  the  acceptance  of  the  talking  ma- 
chine as  a  musical  instrument  by  musicians  and 
a  willingness  to  accept  it  for  concert  numbers 
where  excellent,  human  talent  was  not  obtain- 
able. This  was  noted  last  month  in  the  concert 
of  Profs.  Kunkel  and  Kroeger,  two  of  the  best 
known  pianists  and  teachers  in  this  city.  This 
entertainment  was  given  according  to  program 
and  Mark  Silverstone  was  on  the  program  for 
a  talk  on  the  Edison  Diamond  Disc  phonograph 
which  was  used.  These  two  ultra-ethical  mu- 
sicians praised  the  machine's  part  in  their  pro- 
gram. This  recital,  because  of  the  standing  of 
the  two  chief  performers,  was  properly  reviewed 
in  the  musical  columns  and  the  phonograph  was 
mentioned. 

In  this  connection  might  be  mentioned  the 
advertising  for  the  Aeolian-Vocalion,  which  is 
attracting  considerable  attention  in  this  section. 
This  advertising  is  placed  squarely  on  the  mu- 
sical qualities  of  the  machine.  The  control  of 
the  tone  also  is  strongly  mentioned. 

The  announcement  by  Manager  Irby  Reid, 
of  the  Columbia  warerooms,  recently,  that 
Ben  F.  Philipps  had  been  made  retail  manager, 
was  a  welcome  one  to  the  talking  machine  cir- 
cle, for  the  trade  likes  to  see  a  man  rewarded 
for  exceptional  performances.  Mr.  Philipps 
long  ago  made  his  reputation   as  an  outside 


\ 

B.  F.  Phillips  .  C.  R.  Salmon 

salesman  and  for  years  has  maintained  a  pace 
that  few  others,  if  any,  have  equaled  in  this 
town.  Mr.  Philipps  has  been  with  the  Colum- 
bia Co.  for  eleven  years.  He  came  to  St.  Louis 
from  New  York  during  World's  Fair  year,  when 
just  a  boy,  and  has  been  making  his  way  since. 
He  was  the  first  talking  machine  salesman  in 
this  community  to  buy  an  automobile  for  his 
own  use  in  his  business,  and  he  says  that  he 
found  this  a  very  profitable  venture.  He  would 
bring  his  prospects  into  the  warerooms  at  his 
or  the  customer's  convenience  and  when  imme- 
diate delivery  was  demanded  he  would  take  both 
customer  and  machine  back  home  at  the  same 
trip  and  stop  long  enough  to  start  the  machine 
going.  On  clean-up  days,  he  could  visit  all  of 
his  kickers  in  a  few  hours,  iron  out  the  troubles 
and  still  have  time  to  sell  a  few  machines  in 
addition. 

Another  Columbia  hustler  is  C.  R.  Salmon, 
manager  of  the  wholesale  department,  who  has 
been  with  Manager  Reid  for  several  years.  He 
traveled  for  a  while  but  recently  has  devoted  his 


time  entirely  to  the  office  work  and  looking 
after  the  chief  city  customers.  Mr.  Salmon 
has  won  for  himself  a  place  as  one  of  the  well 
qualified  machine  men  of  this  jobbing  center. 

Manager  Reid,  of  the  Columbia  Co.  is  much 
pleased  with  his  new  territory,  Memphis  and 
vicinity.  This  territory  formerly  bought  in 
Atlanta,  which  was  not  at  all  satisfactory  to  the 
trade,  which  is  naturally  St.  Louis  trade  terri- 
tory. The  first  month's  dealings  with  the  Mem- 
phis dealers  has  been  entirely  satisfactory. 
Practically  all  of  the  shipments  so  far  have 
been  by  river,  which  saves  the  Memphis  dealers 
more  than  half  of  the  freight  cost  on  these  ship- 
ments. ,  . 

Miss  Margaret  Suddendorf,  recently  with  the 
Aeolian  Co.'s  music  roll  department,  is  a  new 


floor  saleswoman  at  the  Columbia  warerooms. 
Miss  Suddendorff  is  familiar  with  the  Columbia 
line,  having  sold  the  machines  and  records  in 
Minneapolis. 

Kleekamp  Bros.  Piano  Co.,  Grand  avenue  and 
Arsenal  street,  is  a  new  Columbia  dealer.  This 
firm  recently  has  sold  Victors  exclusively.  An- 
other new  dealer  is  Luther  T.  Adams,  of  Her- 
rick,  111.,  a  piano  dealer. 

Samuel  Fields,  manager  of  the  talking  ma- 
chine department  of  the  Gus  Bias  Dry  Goods 
Co.,  at  Little  Rock,  Ark.,  was  here  for  several 
days  the  first  of  the  month,  buying  Victor  and 
Columbia  machines  for  his  store.  The  com- 
pany has  found  the  Arkansas  capital  an  excel- 
lent point  for  retail  trade  and  has  been  doing 
a  heavy  business  for  several  years. 

Mark  Silverstone,  president  of  the  Silverstone 
Music  Co.,  Edison  jobbers,  is  planning  a  trip  to 
the  Edison  factories  late  this  month.  He  had 
planned  to  leave  the  first,  but  was  delayed 
through  changes  being  made  at  the  store.  Fol- 
lowing the  changes  in  the  office  force  through 
(Continued  on  page  66b) 


This  enormous  factory  devoted 
exclusively  to  the  making  of 

Talking  Machine  Cases 

We  guarantee  the  highest  class 
cabinet  work  and  prompt 
deliveries. 

Let  us  figure  on 
your  requirements 

The  Brunswick-Balke-Collender  Co. 

623  Wabash  Avenue,  CHICAGO 

Largest  Manufacturers  of  CABINETS  in  the  World 


66^ 


THE    TALKING    MACHINE  WORLD 


TALKING  MACHINE  TRADE  IN  ST.  LOUIS  IN  FINE  SHAPE 

(Continued  from  page  66a) 


which  R.  L.  Wilson  was  placed  in  charge  of 
the  office  and  selling  floor,  and  Mr.  Peden  made 
wholesale  manager,  some  material  changes  were 
found  necessary.  The  last  of  these  is  the  en- 
tire rearrangement  of  the  record  stock  rooms 
on  the  third  floor  to  make  room  for  the  rapidly 
increasing  library.  By  the  time  this  is  com- 
pleted Mr.  Silverstone  believes  that  he  will 
have  an  organization  that  will  continue  to  run 
smoothly  regardless  of  his  daily  presence. 

The  Edison  machine  recently  appeared  on  the 
street  placards.  The  advertisement  is  placed  by 
the  Silverstone  Co.,  but  it  does  not  say  so. 
Sales  Representative  Mitchell,  of  the  Silverstone 
Co.,  arranged  the  first  of  the  month  to  give  a 
musical  recital  on  the  Edison  before  the  Illi- 
nois School  Teachers'  convention  at  Jackson- 
ville. 

The  Concordia  Music  House  on  Pine  street, 
this  city,  recently  advanced  themselves  into  Class 
A  as  Edison  dealers.  Zwick  &  Bro.,  of  West 
Frankfort,  111.,  are  new  dealers. 

Wholesale  Manager  Peden  reports  a  letter 
from  an  Illinois  dealer  who  had  just  concluded 
a  cash  sale  of  an  Edison  disc  and  a  cylinder  ma- 
chine to  the  same  customer. 

Lawrence  Lucker,  an  Edison  jobber  at  Min- 
neapolis, recently  was  a  caller  at  the  Silver- 
stone warerooms.  He  was  talking  when  one 
of  the  salesmen  entered  the  room  and  the  lat- 
ter recognized  his  voice  from  having  heard  it 
on  the  Edison  jobbers'  record  and  called  him 
by  name.  Mr.  Lucker  was  making  a  social  call, 
being  anxious  to  see  how  other  Edison  jobbers 
conducted  their  business. 

The  Victor  repair  expert  was  a  visitor  to 
local  dealers  last  month  and  his  calls  were 
very  welcome.  Speaking  of  this  branch  of  the 
Victor  service,  Val  Reis,  of  the  Smith-Reis  Pi- 
ano Co.,  said:  "We  found  the  presence  of  this 
mechanical  expert  of  benefit  to  every  person  in 
our  talking  machine  department.  Practically 


every  employe  had  questions  that  the  expert  was 
needed  to  decide  definitely  and  authoritatively. 
The  clear  understanding  of  these  points  has  put 
new  life  into  every  one  of  the  force.  It  really 
surprised  me  to  see  how  many  questions  the 
record  department  could  raise  and  I  realize  fully 
how  much  better  the  machine  salesmen  must 
!feel,  now  that  they  are  qualified  to  answer  fully 
some  questions  over  which  they  had  doubts 
themselves." 

J.  W.  Medairy  is  in  charge  of  the  talking  ma- 
chine department  at  the  Stix,  Baer  &  Fuller 
Dry  Goods  Co.,  since  the  retirement  of  C.  B. 
Noon.  Mr.  Mediary  is  a  talking  machine  enthu- 
siast and  is  endeavoring  to  push  his  department 
to  the  front.  He  sells  Victors  and  Edison  Dia- 
mond Disc  machines. 

R.  H.  Gordon,  of  the  Pathephone  Co.,  says 
that  his  company  is  more  than  satisfied  with 
the  new  accounts  being  opened  in  the  St.  Louis 
trade  territory.  He  says  that  most  of  the  ac- 
counts are  opened  by  request  of  the  prospective 
dealer  and  that  he  and  his  force  of  salesmen 
have  had  little  time  to  search  for  prospective 
retailers.  In  many  instances  the  new  dealers 
are  merchants  who  have  been  persuaded  to 
stock  a  few  cheap  machines  and  have  become 
tired  of  these  and  at  the  same  time  have  realized 
the  possibilities  of  selling  standard  machines. 

The  growth  of  the  record  business,  in  this 
trade  district,  Mr.  Gordon  says,  is  a  continual 
surprise  and  now  that  the  factory  shipments  are 
more  liberal,  he  is  meeting  all  demands  of  this 
sort  and  the  office  and  shipping  room  force  is 
kept  going  at  top  speed. 

Charles  Balmer,  one  of  the  best  known  piano 
salesmen  in  the  city,  and  one  of  the  veterans, 
has  transferred  his  energies  to  the  talking  ma- 
chine field  and  is  a  floor  salesman  at  Nugents' 
Dry  Goods  Co.  talking  machine  department, 
where  Columbia  and  Edison  disc  machines  are 
sold. 


WARNING  NOTICE 

Mr.  Harry  J.  Watson  is  reported  to  have  re- 
cently been  in  Toledo  soliciting  subscriptions 
for  The  Talking  Machine  World.  We  hereby 
give  notice  that  Mr.  Harry  J.  Watson  is  not 
and  never  has  in  any  way  been  associated 
with  our  journal. 

The  Talking  Machine  World. 


EMERSON  PHONOGRAPH  CO.  CHANGES 

Transfers  Manufacture  and  Sale  of  $3  Phono- 
graph to  Another  Company — Will  Concen- 
trate on  Record  Business  in  Future 


The  Emerson  Phonograph  Co.  announces 
that  it  has  discontinued  the  manufacture  and 
sale  of  the  $3  phonographs  direct,  but  has 
turned  over  this  proposition  to  the  Flemish 
Phonograph  Co.,  Brooklyn,  N.  Y.,  whom  it  has 
licensed  to  manufacture  and  sell  a  similar  ma- 
chine at  the  $3  price.  The  Emerson  Co.  will 
in  the  future  devote  its  energies  to  the  making 
and  merchandising  of  its  ten  and  twenty-five 
cent  records  and  will  also  bring  out  the  Emer- 
son Electrolier  Phonograph,  which  was  recent- 
ly demonstrated  publicly  for  the  first  time. 


VICTOR  CO.  PAYS  EXTRA  DIVIDEND 

Common  Stock  Is  Given  Dividend  of  25  Per 
Cent,  in  Addition  to  Regular  Dividend 


Camden,  N.  J.,  May  1.— The  Victor  Talking 
Machine  Co.  declared  an  extra  dividend  of  25 
per  cent,  on  its  common  stock  last  week.  This 
dividend  is  an  extra  one,  and  is  in  addition  to 
the  regular  quarterly  dividend  of  five  per  cent. 
An  extra  ten  per  cent,  dividend  was  declared  in 
January,  this  last  dividend  being  the  largest 
one  ever  paid  by  the  concern.  Dividends  on  the 
common  stock  so  far  this  year  amount  to  45 
per  cent.  The  last  reported  bid  for  the  stock 
is  $1,025  per  share,  with  no  stock  offered. 


Kalder  &  Scattergood,  of  Sturgis,  Mich.,  has 
been  incorporated  to  manufacture  talking  ma- 
chine accessories,  with  a  capitalization  of 
$1,000. 


LO 


WELL  MADE 
THROUGHOUT 


ELEGANTLY 
FINISHED 


These 

With 

Others 

Comprise 

the 


D  77 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  \9Vsx 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite. No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19Vsx 
22%  in  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  85  lbs. 


Most 
Complete 
Line 
of 

Record 
Cabinets 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


THE    TALKING    MACHINE  WORLD 


67 


The  time  has  gone  when  the  public  would 
buy  a  record  by  the  name  of  the  artist. 
Absolutely,  the  tone  is  what  tells  now— 
which  is  a  condition  peculiarly  satisfactory 
to  us. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


WELL-EOUIPPED  FOR  BUSINESS 


of  a  specified  fixed  standard  in  construction. 
.  The  Domestic  Corp.  also  announces  that  plans 


paign  of  large  proportions  which  will  start 
the  magazines  for  June,  the  advertising  being 


in 
of 


Domestic  Talking  Machine  Corporation  Has  a 
Modern  and  Well-Equipped  Plant  in  Phila- 
delphia for  Producing  New  Line  of  Talking 
Machines — Backed  by  Men  of  Wide  Experi- 
ence in  the  Trade  and  Its  Development 


Philadelphia,  Pa.,  May  8. — The  Domestic  Talk- 
ing Machine  Corporation,  the  organization  of 
which  was  referred  to  in  The  World  recently, 
announces  that  it  is  now  ready  to  market 
the  first  of  the  machines  from  its  factory  in  this 
city. 

The  company  begins  business  under  most  fav- 
orable auspices,  for  in  addition  to  a  well- 
equipped  plant,  the  men  directing  the  affairs  of 
the  corporation  have  been  large  factors  in  the 
talking  machine  trade  in  the  past  and  under- 
stand what  is  required  and  how  to  produce  it. 

Evidence  of  the  fact  that  the  Domestic  Talk- 
ing Machine  Corp.  has  come  to  stay,  and  grow 
as  it  stays,  is  found  in  the  large  modern  plant 
of  fire-proof  construction,  fully  equipped  and 
designed  to  promote  manufacturing  efficiency  to 
a  high  point.  The  machinery  now  installed  has 
been  especially  designed  and  is  believed  to  rep- 
resent the  last  word  in  that  line. 

The  business  has  been  thoroughly  depart- 
mentized,  both  in  manufacturing  and  selling,  and 
each  division  is  under  the  personal  direction  of 
men  who  have  spent  years  in  the  various  divi- 
sions of  the  trade.  All  parts  of  the  Domestic 
machines,  except  the  cabinets,  will  be  made 
under  one  roof,  thus  assuring  the  maintenance 


Factory  of  the  Domestic  Talking  Machine 

have  been  made  for  a  national  advertising  cam-     the  sort  calcu! 


Corporation 

ated  to  bring  business  direct  to 


Van  Veen  Sectional 
Bed-Set  Demonstration  Booths 

Any  one  can  erect  booths 
as  easily  as  a  bed  (no  skilled 
labor  required).  One  of  our 
leading  designs  shown  here- 
with. Booths  shipped  on 
short  notice  anywhere.  Room 
sizes,  any  multiple  of  3  feet, 
one  of  our  standard  section 
sizes.  High-grade  finish, 
will  match  your  sample  if 
desired. 

A  department  is  devoted  to  speci- 
ally designed  booths  to  match  the 

A  Recent  Van  Veen  Installation  forColumbia  Graphophone  Co.,  N.  Y.  t     i  • 

architecture  ot  showroom  interiors, 
and  will  furnish  designs  and  quote  prices  promptly  if  furnished  with  elevation  drawing 
or  photograph  of  interior.  Sound-proof  construction.  Mail  your  requirements  for 
prices  and  descriptive  circulars. 

ARTHUR  L.  VAN  VEEN  &  CO.,  Broadway  and  34th  Street,  New  York 


the  dealer. 


A.  H.  MAYERS  OPENS  NEW  STORE 

Adolph  H.  Mayers,  the  well-known  local 
talking  machine  dealer,  held  the  formal  opening 
of  his  new  store  at  783  Ninth  avenue,  near  Fifty- 
third  street,  on  Wednesday  of  this  week,  Mr. 
Mayers  having  removed  recently  from  790 
Ninth  avenue,  where  he  had  been  located  for  a 
number  of  years,  to  the  new  address.  Mr. 
Mayers,  who  specializes  on  the  Victor  line, 
also  conducts  a  retail  store  at  1983  Broadwav 


CONGRATULATIONS 

Max  Landay,  of  Landay  Bros.,  New  York, 
Victor  distributors,  is  receiving  the  congratula- 
tions of  his  many  friends  in  the  trade  upon  the 
arrival  at  his  home  on  Easter  Sunday  of  a  baby 
boy,  who  has  been  christened  Robert  Bruce 
Landay,  Mr.  Landay  is  now  the  proud  father 
of  two  sons,  Donald  Malcolm  Landay  already 
giving  indications  of  rivaling  some  of  the  Vic- 
tor Co.'s  world-famous  vocal  talent. 


The  shortest  and  best  rule  for  the  achievement 
of  success  is  this:  "Get  results!" 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


68 


THE    TALKING    MACHINE  WORLD 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,    producing  a  most 
uniform  and  highly  polished  product. 
We  manufacture  ALL  parts  of  Talking 
Machines 

Dixon  Manufacturing  Co.,  Inc. 

295  FIFTH  AVENUE  NEW  YORK 


GATELY-HAIRE  HOUSE-WARMING 

Recently  Opened  Warerooms  of  Albany  Victor 
Jobbers  Are  Commodious  and  Up-to-Date 

The  Gately-Haire  Co.,  Inc.,  the  energetic  Vic- 
tor distributor,  in  Albany,  N.  Y.,  of  which  John 


New  Quarters  of  Gately-Haire  Co. 

L.  Gately  is  president,  recently  house-warmed 
its  new  quarters,  located  near  the  Albany  station 
of  the-  New  York  Central.  The  accompanying 
illustration  shows  the  beauty  of  the  exterior  of 
these  warerooms  and  wholesale  quarters,  this 
being  taken  at  the  time  when  an  Easter  window 
display  was  showing. 


Two  floors  and  basement  are  occupied  by  this 
concern,  the  first  floor  being  the  general  retail 
warerooms;  the  basement,  the  wholesale  depart- 
ment, where  are  stored  the  machines  and  rec- 
ords, the  second  floor  being  devoted  to  the  gen- 
eral offices,  ladies'  rest  room  and  several  private 
offices.  No  idea  as  to  the  length  of  these  quar- 
ters can  be  gleaned  from  this  picture,  the  length 
being  nearly  two  hundred  feet,  thus  giving  the 
company  all  the  elbow  room  it  needs  at  present. 


A  NEW  VICTORY  FOR  FIXED  PRICES 

Welch  Grape  Juice  Co.  Wins  Out  in  Suit 
Brought  Against  It  for  Refusing  to  Supply 
Product  to  Price  Cutting  Concern 


The  principal  of  price  maintenance  in  retail 
sales  has  again  been  upheld  by  the  Courts  and 
although  the  decision  will  be  appealed  as  it 
stands,  it  is  a  most  interesting  one.  The  case  was 
that  of  Frey  &  Co.,  wholesale  grocers  of  Balti- 
more, Md.,  who  brought  suit  against  the  Welch 
Grape  Juice  Co.,  under  the  Clayton  act  and  the 
Sherman  anti-trust  law,  based  on  the  refusal 
of  the  Welch  Co.  to  supply  its  products  to  the 
jobbing  house,  which  cuts  prices  on  its  goods. 
The  case  was  tried  twice,  the  jury  disagreeing 
on  the  first  occasion  and  finding  for  the  Welch 
Co.  in  every  particular  at  the  second  trial. 

The  case  was  submitted  on  two  counts.  The 
first  rested  on  the  question  of  whether  or  not 
there  existed,  in  the  light  of  the  first  clause  of 
the  Sherman  anti-trust  law,  an  agreement,  un- 
derstanding or  combination,  between  the  Welch 
Grape  Juice  Co.  and  its  jobbing  distributors, 
by  which  the  resale  price  of  its  product  was 
fixed;  and  if  such  were  the  fact,  whether  the 
grape  juice  company  cut  off  Frey  because  he 
cut  the  resale  price  and  refused  to  enter  into 
such  illegal  combination,  agreement  or  under- 
standing. 

The  second  count  was  under  the  Clayton  act 
and  referred  to  the  jury  the  question  of  whether 
or  not  the  Welch  Co.  had  discriminated  against 
Frey  by  returning  a  certified  check  accompany- 
ing its  demand  for  grape  juice  in  January,  1915, 
accompanied  by  a  letter  in  which  the  company 
not  only  refused  to  sell  him  at  the  jobbing  price, 
but  offered  to  let  him  have  goods  if  he  wished 
them  at  the  retail  price.  This  letter,  it  was 
contended  by  the  Welch  Co.,  was  simply  a 
polite  way  of  refusing  to  deal  with  Frey  as  a 
jobber. 

The  Frey  Co.  has  always  insisted  that  it 
means  to  test  the  merits  of  this  case  to  the 
finish.  It  still  has  two  similar  cases  pending, 
respectively,  against  the  Beechnut  Packing  Co. 
and  Cudahy  &  Co.,  and  whether  it  will  rest  its 
fate  on  the  trial  of  those  cases  or  carry  an  ap- 
peal in  the  Welch  case  to  the  Supreme  Court  is 
not  yet  stated. 


All  of  the  stock  in  the  Des  Moines  Talking 
Machine  Co.  has  been  bought  by  B.  Van  Stight 
and  J.  L.  Heilsing,  who  have  formed  a  partner- 
ship in  its  ownership. 


What  Do  You  Need? 

Universal 
Tone  Arms 


Special  Metal  Parts 
to  order 


First  Class  Nickelplating 

We  assemble  metal  parts  of 
all  descriptions. 

Our  plant  is  prepared  to 
handle  quantity  orders 
for  the  above.  Capacity 
of  nickelplating  plant  1200 
pieces  per  hour.  All  work 
guaranteed. 

Let  us  figure  on  your 
requirements 

Phonograph  Appliance 
Company 

30  Church  Street,  New  York 


TO  RECORD  FORTHE  PATHE  CO. 

The  Pathe  Freres  Phonograph  Co.,  New  York, 
announced  last  week  the  consummation  of  ar- 
rangements whereby  the  Stanley  Quartet  will 
record  exclusively  in  the  future  for  the  Pathe 
record  library.  The  first  records  by  this  quar- 
tet will  appear  shortly. 

The  Stanley  Quartet  is  well  known  in  musical 
circles,  and  recently  appeared  at  a  dinner  of  the 
Music  Club,  given  at  Delmonico's,  before  a  dis- 
tinguished gathering  of  famous  artists,  includ- 
ing Kreisler,  Gadski  and  others.  James  Stan- 
ley is  the  leader  of  the  Stanley  Quartet,  the 
other  members  being  Joseph  Mathieu,  Louis 
MacMahan  and  Flora  Hardie. 


James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Co.,  returned  to  his  desk  last  week 
after  a  fortnight's  stay  at  Old  Point  Comfort, 
Va.  Mr.  Bradt  is  in  the  best  of  health  and 
spirits,  and  apparently  benefited  considerably 
from  his  stay  in  the  Sunny  South. 


$15.00 
to 

$200.00 


Rich  Cabinet  Work,  Built 
To  Suit  the  Most 
1  -  Fastidious 


"THE  CRESCENT" 

All  Talking  Machines  in  One 

The  Only  Complete  Universal  Line 
That  Will  Play  All  Records  of  Any  Make 

Write  for  Terms  and  Territory  Today 

Crescent  Sales  Company 

Distributing  Agents 
PROVIDENCE  RHODE  ISLAND 


35c. 

is  the  Price  of  the  most 
popular  Double-faced 
Record  on  the  Market. 


"The  Crescent 


plays  longer  than  any 
75c.  Record. 

24  New  Selections 
Just  Out 


THE   TALKING   MACHINE  WORLD 


69 


No.  404  Udell  Cabinet 
With  Columbia  Eclipse 

Height  32  inches.  Width  17  inches.  Depth  17 
inches.  Quartered  Oak  Front.  Mahogany  Front. 
Holds  208  Records. 

This  style  is  also  fine  with 
Victrola  VI 


mm 


RECORD 


(abinets 


play  a  leading  part  in  the  sale  of  a  Talking 
Machine  outfit.  This  is  true  because  a  port- 
able machine  and  a  library  of  records  without 
a  Udell  Record  Cabinet  is  not  complete. 

Put  it  up  to  your  customer  and  ask  him  where 
he  is  going  to  file  his  records  and  where  will  the 
machine  set.  Of  course,  people  buy  what  they 
see — so  have  your  machines  on  Udell  cabinets. 
You  not  only  get  the  profit  on  the  cabinet  but  you 
are  making  a  better  record  buyer.  The  import- 
ance of  that  cannot  be  overstated.  A  better  record 
buyer  because  he  takes  some  pride  in  the  care 
and  filing  of  his  records.  He  knows  just  what  he 
has  because  of  the  system  used  in  filing. 

The  large  capacity  of  a  Udell  Record  Cabinet 
makes  a  consumer  want  to  fill  it  up. 

Yes,  it's  a  mighty  good  proposition  for  you  to  push 
Udell  cabinets. 

You  can  get  pictures 
and  prices  by  writing  to 


The  Udell  Works 

1204  West  28th  Street 
Indianapolis,  Ind. 


TRADE  IN  SOUTHERN  CALIFORNIA 

Shortage  of  Stock  Being  Rapidly  Remedied — 
Near  Approach  of  Vacations  Will  Increase 
Demand  for  Outing  Machines — Recent  Sales 
of  Importance — Some  Staff  Changes 


Los  Angeles,  Cal.,  April  29. — -April  has  been  a 
very  successful  month  for  all  local  talking  ma- 
chine dealers,  although  hardly  up  to  the  stan- 
dard set  by  the  preceding  months. 

Nearly  all  dealers  are  now  supplied  with  all 
models  and  all  finishes  of  talking  machines, 
something  they  have  not  had  for  over  six 
months.  There  is  still  a  shortage,  however,  in 
their  record  stocks,  as  it  seems  nearly  impossi- 
ble to  obtain  some  of  the  best  of  the  standard 
sellers.  All  of  the  jobbers  are  promising  full 
stocks  by  June  1,  and  on  account  of  the  dimin- 
ishing of  business  during  the  summer  months, 
the  dealers  should  all  be  ready  for  the  fall  rush 
with  full  catalogs. 

The  vacation  months  are  drawing  near,  and 
already  has  the  demand  begun  for  the  outing 
machines.  The  absolute  certainty  of  fine 
weather  in  Southern  California  from  now  until 
October  makes  this  district  the  most  popular 
one  of  the  country  for  the  "talkers"  as  an  out- 
side amusement  and  it  is  a  common  sight  to 
see  an  auto  party  making  for  the  beach  or  moun- 
tains with  a  talking  machine  as  an  entertainer. 

J.  W.  Boothe,  manager  of  the  piano  and 
talking  machine  departments  for  Barker  Bros., 
is  in  the  East,  where  he  is  visiting  the  piano 
factories  whose  lines  he  handles,  as  well  as  the 
talking  machine  factories  and  also  some  of  the 
larger  retail  stores.  Mr.  Boothe  will  return 
about  May  10. 

Jack  Reeves,  formerly  with  Sherman,  Clay  & 
Co.,  Victor  jobber,  in  Los  Angeles,  has  returned 
from  a  trip  around  the  world,  and  is  making  a 
short  stay  in  our  city. 

One  of  the  recent  notable  musical  events  was 
the  appearance  of  the  celebrated  Italian  tenor, 
Guido  Ciccolini,  at  the  Orpheum  during  the 
last  two  weeks.  He  is  making  records  for  the 
Edison  Diamond  Disc  at  present. 

Miss  Alice  Brown,  who  has  been  with  the 
Columbia  Co.  for  the  last  fifteen  years  as  mana- 
ger of  their  retail  department,  is  now  with  the 
Southern  California  Music  Co. 

The  Wiley  B.  Allen  Music  Co.  has  been  doing 
a  fine  business  this  last  month,  especially  in  the 
XL  and  XIV.,  fumed  oak. 


FEATURING  LATEST  SONORA  MODEL 

An  unusual  and  elaborate  catalog  has  been 
issued  by  the  Sonora  Phonograph  Corp.,  of  57 
Reade  street,  New  York,  which  is  exclusively 
devoted  to  the  latest  achievement  of  this  house, 
the  thousand-dollar  Supreme  model.  No  ex- 
pense has  been  spared  in  the  creation  of  this 
volume,  the  printing  being  of  the  most  artistic 
quality.  The  work  was  planned  by  the  officers 
of  the  Sonora  Corp.  and  created  by  the  Redfield 
Advertising  Agency,  of  New  York,  which  is 
co-operating  with  the  Sonora  Corp.  in  the  pro- 
motion of  publicity.  Some  striking  paragraphs 
from  this  volume  follow: 

"With  any  type  needle — sapphire,  diamond, 
steel  or  multi-playing — the  Sonora  Supreme  will 
play  any  disc  record  with  the  living  warmth  and 
the  human  tone  of  the  original  harmony.  The 
range  of  melody  it  opens  is  boundless. 

"The  parts  of  the  Sonora  Supreme  are  per- 
fectly co-ordinated,  for  only  by  flawless  arrange- 
ment of  the  parts  can  perfection  of  the  whole 
be  attained.  The  art  of  phonography  is  based 
on  the  art  of  mechanics.  A  machine  capable  of 
reproducing  the  lightest  tone-shade  and  the  most 
vigorous  harmony  must  be  a  machine  with  a 
supreme  mechanism, 

"Such  is  the  Sonora  Supreme.  In  its  devices 
for  tone-rendition  and  tone-control  it  is  unique, 
a  masterpiece  of  the  new  phonography." 


The  Durable  Phonograph  Co.,  manufacturer 
of  phonographs,  talking  machines,  etc.,  has 
been  incorporated  by  J.  O.  Murphy,  Russell 
Goldman  and  A.  G.  Thaanum,  of  New  York 
City. 


Multi-Playing  Jewel 


G 


Needle 

IVE  the  record 
a  chance! 


Don't  complain  about 
the  scratchy  sound  when 
it  is  the  needle  that  is  at 
fault. 

The  Sonora  multi-playing 
jewel  needle  lengthens  the 
life  of  the  record.  It  saves 
the  bother  of  constantly 
changing  needles. 


FAR  harder  than 
steel  is  this  jewel 
needle.  Without  losing 
its  effectiveness  it  can  be 
used  over  and  over.  The 
beauty  of  the  sound  is 
materially  improved  by 
its  use,  because  it  fits  the 
record  exactly  and  this 
is  essential  for  accurate 
sound  reproduction. 

Sells  readily  for  $1.  It  is 
guaranteedto  give  thorough 
satisfaction  in  daily  service 
for  three  months.  This  is 
a  profitable  article  for  you 
to  handle. 

Write  in  today  for  dealers' 
prices  and  information 

Sonora  Phonograph 
Corporation 

GEORGE  E^BRIGHTSON,  President 

*   Maters  of  Sonora  Phonograph 
and  Sonora  Multi-playirig1 
Jewel  Needle 

57  READE  STREET       NEW  YORK 


70 


THE    TALKING    MACHINE  WORLD 


Since  the  Columbia  line  of  Electric  Grafono- 
las  were  introduced  their  steady  increase  ot 
popularity  has  been  one  of  the  healthiest 
features  of  the  industry.  Write  for  the 
circular  featuring  these  instruments. 


( Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


HOW  PRICE  MAINTENANCE  SAVES  MONEY  FOR  RETAILERS 


Chas.  B.  Klein,  in  Live  Article  in  Support  of  St 
on  Machines  Would  Necessitate  H 


evens  Bill,  Explains  That  the  Juggling  of  Prices 
ring  of  More  Expensive  Salesmen 


The  effect  on  the  talking  machine  trade  if 
the  Stevens  bill  or  a  similar  measure  fails  to 
pass  and  the  price  cutter  becomes  the  dominat- 
ing power,  has  been  ably  set  forth  in  an  inter- 
esting article  on  price  maintenance  written  by 
Chas.  B.  Klein,  of  the  Klein  &  Heffelman  Co., 
Canton,  O..  the  prominent  piano  and  talking 
machine  dealers.  Mr.  Klein  states  that  he  has 
had  twenty  years'  experience  in  selling  pianos 
under  the  "any  old  price  plan,"  and  he  therefore 
appreciates  the  maintenance  of  prices  on  talking 
machines. 

Mr.  Klein's  article,  which  in  its  entirety  is  too 
lengthy  to  be  used,  is  being  run  in  instalments 
in  the  Sunday  edition  of  the  Canton  Repository. 
He  sums  up  the  situation  which  would  prevail 
in  the  talking  machine  field  were  fixed  prices 
eliminated,  in  the  following  excerpt: 

"The  leading  makes  of  talking  machines  are 
now  sold  to  the  consumer  by  the  retailer  at  a 
uniform  price  all  over  the  country.  You  can 
send  a  ten-year-old  boy  into  any  store  in  the 
country,  who  are  authorized  agents  for  the  best- 
known  makes  of  talking  machines,  with  $200 
cash  in  his  pocket  to  buy  a  machine  and  he  will 
do  as  well  as  you  could  yourself.  He  will  pay 
neither  more  or  less  than  $200  for  a  $200  phono- 
graph or  talking  machine.  The  price  and  models 
being  standardized,  no  dealer  could  vary  the 
price  or  substitute  other  models  without  de- 
tection. 

"But  who  would  think  of  sending  a  ten-year- 
old  boy  to  buy  a  $200  article  not  standardized, 
and  which  had  no  uniform  fixed  price?,  such, 
as  for  instance,  a  piano.  If  the  uniform  fixed 
price  was  removed  from  Victor  and  other  talk- 
ing machines,  the  bars  let  down  and  each  dealer 
privileged  to  fix  his  own  price  and  the  price 
cutter  given  full  play,  what  would  happen? 
What  would  be  the  effect  on  the  consumer  and 
on  the  dealer  and  on  the  sales  people?    If  the 


manufacturer  could  not  devise  some  plan  to 
control  the  resale  price  by  special  contract  with 
the  retailer  or  by  establishing  his  own  selling 
agencies  in  every  selling  center,  this  is  what 
would  happen  and  would  be  necessary  if  the 
retailer  was  to  get  the  same  net  margin  on  sales 
he  is  now  getting. 

"First,  the.  manufacturer  would  have  to  de- 
stroy all  means  of  identifying  the  present  models 
and  the  prices  now  attaching  to  them.  The, 
at  present,  $200  model,  for  example,  would  be 
given  a  different  shape  or  appearance  in  the 
case  design,  and  the  dealer  would  then  mark  it 
to  sell  at,  say,  $250. 

"Then  when  Mr.  Shrewd  Buyer  came  in  and 
asked  for  a  price  reduction  because  he  is  a  prom- 
inent citizen  or  because  of  the  prestige  added  to 
the  establishment  by  having  such  a  substantial 
citizen  as  a  customer,  he  gets  it  for,  say,  $190, 
but  only  on  his  sacred  promise  not  to  tell  any 
one;  then  when  Mr.  Plain  Citizen  or  Working 
Man  came  in  to  buy  the  same  model,  and  not 
being  an  adept  in  the  noble  art  of  dickering, 
he  pays  $225  or  $240,  and  in  some  cases  $250. 

"After  a  while  the  Plain  Citizen  discovers 
that  he  has  paid  $20,  $30  or  $40  more  for  the 
same  machine  than  did  the  other  citizen. 

"He  goes  back  to  the  store  in  just  rage  and 
the  poor  talking  machine  salesman,  who  is  per- 
haps a  mere  boy,  and  has  had  no  other  experi- 
ence than  selling  at  a  uniform  price,  his  sales 
methods  being  heretofore  as  free  from  subter- 
fuge as  that  of  a  postage  stamp  salesman,  trem- 
bles and  makes  a  feeble  attempt  to  explain  and 
fix  up  matters,  but  fails  utterly. 

"The  customer  goes  out  storming,  denounc- 
ing the  whole  concern  as  a  crooked  bunch,  and 
vowing  never  again  to  buy  another  cent's  worth 
at  that  store,  and  proceeds  to  advertise  the  fact 
and  to  rell  his  friends  all  about  it. 

"Then  the  dealer  sees  a  great  light;  he  now 


realizes  that  the  cut-price  game  requires  differ- 
ent handling  than  does  the  fixed  and  uniform 
price  plan.  He  now  realizes  that  while  he  has 
heretofore  under  the  uniform  price  plan  run  his 
phonograph  or  talking  machine  department 
profitably  with  the  aid  of  a  young,  inexperi- 
enced and  low-price  salesman,  he  now  requires 
a  veteran,  and  one  who  is  experienced  with  this 
particular  method  of  salesmanship,  one  who 
has  the  qualities  of  a  Hannibal  ready  at  all  times 
to  meet  the  surprises  of  any  sudden  exigency 
or  situation.  His  salary  will  be  more  than  he 
has  been  paying  the  inexperienced  salesman, 
but  he  must  have  him;  he  figures  that  he  will 
get  enough  extra  price  over  and  above  what  the 
young  and  inexperienced  salesman  would  get  to 
more  than  make  up  for  his  extra  cost.  He  finds 
and  hires  his  man  and  gives  him  full  charge. 

"Mr.  Jones  comes  in  and  buys  the  same  type 
of  machine  sold  to  the  prominent  citizen,  but 
Jones  pays  $200  with  a  promise  not  to  tell  any 
one  about  the  cut-price.  Later  on  Brown  comes 
in  and  also  buys  a  machine  of  the  same  type 
and  pays  $240,  with  a  promise  not  to  tell  any 
one  about  the  cut  price.  Later  on  Brown  dis- 
covers that  he  paid  $40  more  for  the  same  ma- 
chine than  did  Jones.  He,  like  the  plain  citizen, 
gets  angry,  and  justly  so,  as  he  thinks,  for  did 
not  that  lying  salesman  tell  him  that  $240  was 
a  very  special  and  confidential  price,  not  made 
to  everybody?  He  goes  back  intending  to  clean 
up  that  store  and  to  denounce  that  salesman  as 
a  liar  to  his  face,  and  make  him  own  up  and 
confess  his  perfidy. 

"But  Jones  is  not  dealing  with  the  boy  sales- 
man as  did  the  plain  citizen,  he  is  now  against 
the  real  thing,  a  product  of  the  cut-price  sys- 
tem. The  conversation  runs  something  like 
this: 

Brown  (trembling  with  rage) — "Say,  didn't  you  tell  me 
that  $240  was  a  very  special  and  confidential  price  for  that 
machine  I  bought?" 

Salesman  (in  a  soft,  musical  voice) — -"I  did." 

Brown — "And  didn't  you  tell  me  that  no  one  ever  bought 
that  same  machine  for  less  than  $240?" 

Salesman    (pleasantly) — "That's   exactly    what    I  said." 


Away  with  the  Winding  Crank! 

"If  only  we  didn't  have  to  wind  all  the  time." 

How  many  times  your  customers  have  said  this ! 

The  Motrola  does  away  with  winding  by  hand — makes  complete 
the  enjoyment  of  every  selection. 

Simple  to  attach — just  unscrew  the  winding  crank  and  put  the 
Motrola  in  its  place.  Connected  with  electric  current  it  winds  auto- 
matically, insuring  true  tone  and  even  time.  Costs  practically  nothing 
to  run.    It  can't  get  out  of  order. 

Be  one  of  the  first  to  have  a  Motrola  for  demonstrating  purposes. 
Prices  and  all  other  information  sent  on  request 

JONES-MOTROLA,  Inc. 

171  Madison  Avenue  New  York,  N.  Y. 


! 

THE    TALKING    MACHINE  WORLD 


71 


Brown — "Didn*t  you  sell  Jones  that  same  identical  d  d 

machine  for  $200?" 

Salesman  (looking  at  Brown  like  a  fond  mother  looks 
at  her  baby) — "No,  I  didn't." 

Brown  (screaming  with  rage) — "WHAT?" 
Salesman — "Now  look  here,  Brown,  I  didn't  think  you 
were  that  kind"  of  a  man.  I  liked  you  because  I  thought 
you  intelligent  and  a  gentleman,  and  when  I  learned 
that  your  father  and  my  father  used  to  go  to  school 
together,  I  just  went  the  limit  on  price  and  gave  you  a 
$250  machine  for  $240,  and  I  was  called  down  good  and 
proper  by  the  head  of  the  house  for  doing  it — and  now 
that  is  all  the  thanks  I  get  from  you  for  doing  it." 

Brown  (puzzled) — '"But  didn't  you  sell  Jones  this  same 
machine  for  $200?" 

Salesman  (looking  at  Brown  triumphantly) — "No,  I  didn't 
sell  Jones  the  same  machine  for  $200,  but  I  did  sell  Jones 
a  second-hand  machine  of  the  same  type  for  $200." 

Brown  (weakening) — "But  I  saw  the  machine  and  it 
looked  as  new  as  mine  does." 

Salesman — "Yes,  exactly  so;  you  see  we  used  it  for 
demonstration  purposes,  besides  it  was  out  on  trial  several 
times.  I  had  the  case  all  polished  up  and  made  to  look 
like  new,  but  the  works  are  badly  worn.  Jones  didn't 
notice  that,  and  he  thinks  it  is  new,  but  for  heaven's 
sake,  Brown,  don't  tell  Jones  about  it.  He  is  not  cheated, 
for  he  has  his  money's  worth." 

Brown  (apologetically) — "Well,  I  just  told  my  wife  that 
you  didn't  look  like  a  man  who  would  take  any  unfair 
advantage  of  me,  but  just  to  keep  her  satisfied  I  prom- 
ised her  I  would  come  in  and  see  you  about  it  the  next 
time  I.  was  uptown." 

Salesman — "I  am  glad  you  came  in  and  gave  me  a 
chance  to  explain." 

Brown — "I  didn't  intend  to  ever  spend  another  dollar 
in  this  store,  but  I  see  that  I  was  mistaken,  and  by  the 
way,  my  neighbor  is  going  to  buy  a  machine  and  I  am 
going  to  tell  him  not  to  buy  it  of  anyone  but  you,  because 
I  know  you  will  treat  him  right." 

Salesman — "I  appreciate  your  kindness,  but  for  heaven's 
sake  you  didn't  tell  him  what  you  paid  for  your  machine, 
did  you?" 

Brown — "No,  I  didn't." 

Salesman — "Well,  don't  tell  him.  Just  say  to  him  that 
you  paid  $250  and  when  I  sell  him  I  will  just  hand  you 
a  'five  spot*  for  your  trouble." 

Brown — "Thanks,  I  am  glad  I  came.  I  will  caution  my 
wife  not  to  tell  anybody  about  Jones'  machine." 

"But  later  on  Brown's  wife  told  a  dear  friend 
in  strict  confidence  about  Jones'  second-hand 
machine,  that  friend  told  another  in  strict  con- 
fidence, that  friend  another,  and  finally  some 
friend  told  Mrs.  Jones  in  confidence,  because 
she  felt  that  it  was  her  duty  to  do  so. 

"Jones  hears  of  it  and  is  furious,  like  Brown, 
he  goes  back  to  the  store  to  clean  up  things  and 
make  that  salesman  look  like  30  cents,  but  he 
is  also  reckoning  without  his  host.  Here  is  the 
way  Jones  cleans  up  things: 

Jones — "Did  you  sell  me  that  machine  for  new?" 

Salesman  (gaining  time  to  marshall  his  wits) — "That  is 
a  funny  question.    What  makes  you  ask  that?" 

Jones  (angrily) — "There  is  nothing  funny  about  it.  You 
sold  me  a  second-hand  machine  for  new,  didn't  you?" 

Salesman — "Who  told  you  that?" 

Jones — "I  didn't  intend  to  tell  you,  but  I  found  out  that 
you  said  to  Brown  that  mine  was  a  second-hand  machine." 

Salesman — "I  am  glad  you  came  in  and  gave  me  a  chance 
to  explain.  You  know,  Jones,  you  promised  not  to  tell 
anyone  how  much  you  paid  for  your  machine;  besides  I 
had  trouble  with  the  head  of  the  house.  He  didn't  want 
to  let  your  sale  go  through  because  we  were  losing  money 
on  it,  but  I  got  him  to  consent  when  I  explained  that 
your  good-will  and  influence  was  valuable  to  the  house, 
but  that's  what  I  get  for  trying  to  treat  you  right.  You 
see,  it  was  like  this:  When  Brown  came  in  with  blood  in 
his  eye,  kind-of-sudden  like,  I  had  to  do  something,  and 
do  it  darned  quick,  so  I  just  told  him  that  your  machine 
was  second-hand  to  keep  him  satisfied.  What  else  could 
I  tell  him?  But  I  am  surprised  at  you.  I  thought  you 
had  more  confidence  in  my  honesty  than  that;  besides  you 
have  the  reputation  of  being  an  expert  mechanic.  Can't 
you  see  that  your  machine  is  new,  absolutely  new?" 

Jones — "I  didn't  tell  a  soul  about  the  price.  If  anyone 
told  it,  it  must  have  been  my  wife.  I  said  to  her  I  didn't 
believe  that  it  was  a  second-hand  machine,  but  just  to 
keep  her  satisfied  I  promised  her  I  would  come  up  and 
see  you  about  it.  I  see  your  position  and  don't  blame 
you  for  saying  what  you  did,  but  I  will  keep  this  confi- 
dential, and  say,  by  the  way,  I  am  going  to  bring  up  o 
friend  who  wants  to  buy  a  machine  like  mine.  My  wife 
didn't  want  me  to  bring  him  up  until  I  saw  you  about 
that  second-hand  business.  She  was  afraid  you  would  cheat 
him,  but  I  will  explain  it  to  her  and  it  will  be  all  right." 

"Jones  and  Brown  are  fooled.  If  any  more 
talk  of  their  being  cheated  reaches  them  they 
will  just  'say  nothing  and  look  wise,'  each  one 
feels  a  secret  satisfaction  in  having  received  a 
better  deal  than  did  the  other  and  each  one  feels 
grateful  to  that  salesman  and  will  recommend 
him  to  their  friends  and  maybe  after  many 
years  they  will  make  up  and  spend  their  re- 
maining days  trying  to  figure  out  who  was  the 
goat.  Under  the  Stevens  bill  this  salesman  could 
not  sell  a  $200  model  for  $240,  and  neither  could 


he  represent  and  sell  a  second-hand  machine 
for  a  new  one,  thus  the  consumer  is  protected. 

"This  kind  of  salesmanship  talent  is  rare  and 
costs  the  dealer  more  than  the  other  kind,  but 
the  dealer  adds  the  extra  cost  to  the  average 
price  he  receives  for  his  machine,  and  again  the 
consumer  pays  the  retailer  the  retailers'  cost 
plus  a  fair  profit  and  plus  the  cost  of  the  waste 
or  lost  motion  resulting  from  price  cutting. 

"To  prove  that  this  kind  of  salesmanshp  is 
rare  and  in  great  demand,  I  need  only  cite  the 
notorious  fact  that  all  over  this  country  there 
is  a  crying  demand  by  piano  dealers  for  sales- 
men, real  salesmen,  who  can  make  good  in  the 
cut-price  system.  Did  any  one  ever  hear  of  a 
crying  demand  for  salesmen  who  could  make 
good  in  the  sale  of  standardized  articles,  with 
uniform  price,  such,  as  for  instance,  talking  ma- 
chines ? 

"The  result  is  that  when  the  average  consumer 
buys  a  $200  article  under  the  cut-price  plan  he 
pays  the  dealer  a  larger  average  gross  margin 
of  profit  than  he  pays  to  the  dealer  when  he  buys 


other  words,  the  expense  per  cent,  of  selling 
a  $200  non-protected  article  is  much  greater 
than  the  expense  per  cent,  of  selling  a  $200 
talking  machine  under  the  uniform  price  plan. 


CONTRACT  FOR  NEW  PATHE  FACTORY 

Large  Seven-Story  Building  to  be  Erected  on 
Grand  Avenue,  Brooklyn,  N.  Y. 


The  Pathe  Freres  Phonograph  Co.,  New 
York,  has  awarded  the  contract  for  the  erec- 
tion of  a  seven-story  factory  building,  one  hun- 
dred feet  by  eighty-five  feet,  on  Grand  avenue, 
Brooklyn,  N.  Y.  Work  is  already  under  way, 
and  the  contractors  have  received  instructions 
to  rush  the  building  to  completion. 

This  additional  manufacturing  plant  was  made 
necessary  by  the  remarkable  strides  which  the 
Pathe  Freres  Phonograph  Co.  has  made  in  the 
past  year.  The  new  building  will  be  up  to  date 
in  every  particular,  and  will  afford  the  company 
an  opportunity  to  materially,  increase  its  pro- 


under  the  present  uniform  price  system.     In     duction  in  every  department. 


KNOWLEDGE  to  guide  you  is  the  basis 
of  our  service.  All  theories  have  been 
eliminated  and  when  you  have  the  co-opera- 
tion of  Gately-Haire  Service,  you  get  the 
essence  of  what  has  been  secured  by  close 
contact  with  retail  merchandising  for  many 
years. 

Just  specialize  in  records  for  a  month,  as  a 
test,  and  note  the  big  jump  in  your  sales.  By 
using 

G  ATELY-  HAIRE 

Victor  Record  Service 

you  get  an  assistance  that  can  be  measured 
by  the  yard  stick  of  actual  results.  We 
believe  that  G-H  Service  is  the  best;  we 
believe  that  you  can  order  anything  from  us 

and  it  will  be  delivered,  if  it  is  obtainable  anywhere;  and 
you  will  share  our  belief  after  we  fill  your  FIRST 
order.  Our  service  is  extending  over  a 
big  radius,  for  Albany  is  ideally  located 
as  the  hub  of  one  of  the  best  business 
worlds  in  the  country. 

Repeat  our  slogan:  "Albany  —  for 
capital  service'"'' — and  remember  that 
we'll  back  it  up. 


The  Gately-Haire  Co.,  Inc. 

John  L.  Gately,  President     Claude  B.  Haire 

ALBANY 

(That's  enough) 


72 


THE    TALKING    MACHINE  WORLD 


TRADE  MARK. 


Tone  Arms,  Sound  Boxes,  Elbows,  Tone  Arm  and  Sound 
Box  Attachments  and  Tone  Arm  Supports  or  Bases 


I 


may  be  die-cast  by  the  Acme  process,  when  used  in  quantities,  giving  you  a  beautiful 
and  accurate  product  at  less  cost  than  if  the  same  parts  were  made  out  of  tubing  or 
sand  castings.  The  parts  have  a  perfect  finish  and  fit  and  are  delivered  by  us  unplated, 
but  otherwise  ready  for  assembly.  We  have  had  years  of  special  experience  in  phonograph 
work,  and  will  co  operate  with  you  in  the  matter  of  design  when  desired.  Submit  models 
for  estimate,  stating  quantities  you  will  order. 

ACME  DIE  CASTING  CORPORATION 


Bush  Terminal  Building  5,  35th  Street  and  3rd  Avenue 


Brooklyn,  N.  Y. 


KANSAS  CITY  PROVING  BUSYJALKING  MACHINE  CENTER 

Using  Victrola  for  Concert  Work — Smith,  Barnes  &  Strohber  Has  the  Columbia  Line — Featuring 
Billy  Sunday  Records — Means  &  Pearson  Co.  Makes  Change — Other  Items 


Kansas  City,  Mo.,  May  6. — Conditions  in  the 
local  talking  machine  field  continue  to  be  ex- 
cellent. The  Easter  trade  was  very  good,  not- 
withstanding the  demands  of  the  fair  sex  for 
new  apparel.  Practically  every  dealer  in  town 
declared  that  the  business  was  holding  up  in 
great  shape.  While  other  industries  seem  to 
be  affected  by  the  late  spring  which  this  ter- 
ritory is  experiencing,  the  talking  machine  folks 
are  doing  volumes  of  business.  The  cry  now 
is  that  of  the  past  five  months — "We  want 
more  stock!" 

E.  J.  Scheusler,  who  has  been  connected  with 
the  Nowlin  Music  Co.  for  some  time,  is  now 
located  in  Des  Moines,  la.,  connected  with 
Davidson  Bros. 

S.  R.  Holdren,  formerly  connected  with  the 
Wells  Music  Co.,  of  Paola,  Kans.,  has  returned 
there  after  an  absence  of  some  time  in  North 
Dakota,  and  has  opened  a  store  handling  Vic- 
trolas. 

The  Means  &  Pearson  Piano  Co.,  1217  Grand 
avenue,  has  sold  its  rooms  at  that  place  to  the 
E.  B.  Guild  Music  Co.,  of  Topeka,  Kans.,  and 
that  firm  is  now  located  there.  The  Victrola 
franchise,  which  Messrs.  Means  and  Pearson 


had  at  that  place  has  been  retained  by  the  Guild 
Co.  The  room  has  been  altered  and  redecorated 
and  is  now  one  of  the  most  attractive  piano  and 
talking  machine  rooms  in  the  city.  Messrs. 
Means  and  Pearson  immediately  opened  a  store 
at  205  East  Tenth  street,  and  have  taken  on  a 
Columbia  franchise. 

When  the  announcement  was  made  that  the 
Smith,  Barnes  &  Strohber  Piano  Co.  was  to 
make  Kansas  City  a  distributing  point  for  the 
Southwest  territory,  much  interest  was  aroused 
as  to  whether  or  not  they  would  carry  talking 
machines.  The  curiosity  was  satisfied  when 
two  classy  little  booths  were  installed  on  the 
first  floor,  which  are  to  be  devoted  to  demon- 
strations of  the  Columbia  machine.  In  addition 
to  this  there  are  two  more  on  the  second  floor. 
George  T.  Johnston,  who  is  the  local  manager, 
will  have  charge  of  this  department,  pending  the 
appointment  of  a  manager. 

John  F.  Ditzell,  manager  of  the  talking  ma- 
chine department  of  George  B.  Peck's  Co.,  is 
very  much  gratified  with  the  results  his  depart- 
ment is  receiving  from  the  invitations  sent  out 
urging  the  broader  use  of  the  Victrola  for  con- 
cert work.    And  to  Mr.  Ditzell,  one  exceptional 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1000 
needles,  retailing  at  75c. 

Five  of  these  containers  packed  in  a  carton 
and  sent  prepaid  to  dealers  anywhere 
in  U.  S.  for  $1 . 50,  and  postage  on  2i  lbs. 

(Cash  with  order  on  sample  lots) 


NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 


Highest  Grade 
Ever  Made 


SEND   FOR  SAMPLES  AND   PRICES  ON   OUR  COMPLETE  LINE 


point  is  the  fact  that  many  are  coming  in  un- 
solicited, which  leads  him  to  believe  that  the 
Peck  Co.'s  offer  is  appreciated  by  the  public. 

The  Wunderlich  Piano  Co.,  which  handles 
the  Victor  machine,  recently  presented  one  of 
the  most  novel  window  displays  seen  here  for 
some  time.  The  entire  exhibition  was  built  on 
Indian  relics.  The  floor  was  covered  with 
striped  red  and  black  blankets,  familiar  to  every 
squaw.  Pictures  of  Indian  maidens  were  set  on 
dark  brown  pedestals  in  the  window.  Large 
Indian  shields,  eight  old  Indian  flutes  and  an 
old  ceremonial  drum  composed  the  unique  part 
of  the  display.  A  brown  Victrola  XVI.  was  in 
the  background. 

The  Starr  Piano  Co.  at  Kansas  City  has  been 
invited  by  a  group  of  manufacturers  to  partici- 
pate in  a  series  of  demonstrations  that  will  con- 
tinue until  all  grocery  and  food  stores  of  Kan- 
sas City  are  visited,  the  piano  company  to  sup- 
ply the  entertainment  feature  of  the  program 
with  phonographic  music.  The  other  members 
of  the  group  are  food  manufacturers;  the  dem- 
onstrations will  be  given  in  the  afternoons,  2  to 
9,  and  each  grocer  will  send  out  invitations  to 
his  own  patrons.    There  will  be  four  a  week. 

D.  W.  McKenzie,  president  of  the  Playerphone 
Talking  Machine  Co.,  Chicago,  111.,  recently 
paid  a  visit  to  the  local  field.  He  was  placing 
agents  in  the  Southwest  territory. 

With  the  addition  of  a  large  piano  department 
to  the  Jones  store  Co.,  immediately  adjoining 
the  Victrola  department  of  that-  company,  much 
needed  room  was  gained,  for  when  the  piano 
department  was  built,  four  new  booths  were  put 
in  for  Victrola  and  record  demonstrations. 
Harry  Bibb,  manager,  has  been  pleading  for 
more  space  ever  since  Christmas,  but  on  May  1 
got  the  first  additional  inch.  This  will  make 
seven  booths  for  use,  and  allows  more  floor 
space  for  exhibition  purposes.  The  week  pre- 
ceding Easter  was,  according  to  Mr.  Bibb,  "The 
best  since  the  holidays." 

Two  local  talking  machine  houses  which  are 
featuring  the  Billy  Sunday  records  are  the 
George  B.  Peck  Dry  Goods  Co.,  and  the 
Schmelzer  Arms  Co.,  both  Victrola  dealers. 
The  famous  evangelist  came  to  Kansas  City 
on  May  1  for  a  visit  of  seven  weeks,  and  no 
sooner  had  he  landed  here  than  these  two  firms 
began  exploiting  the  records  of  the  songs  made 
famous  by  Mr.  Rodeheaver,  the  Billy  Sunday 
songster. 

When  Billy  Sunday  came  to  Kansas  City 
on  May  1,  the  Schmelzer  Arms  Co.  packed  up 
a  Victrola  XVIII.,  and  sent  it  out  to  the  man- 
sion where  the  Sunday  party  is  staying.  The 
first  record  played  for  Mr.  Sunday  was  "An 
Old  Country  Fiddler  Hears  Billy  Sunday,"  and 
the  athlete  evangelist  enjoyed  it  so  much  that 
he  requested  another  hearing  of  it  immediately. 
Along  with  the  machine,  which  will  remain  at 
the  Sunday  residence  until  the  party  departs, 
was  sent  a  large  selection  of  records. 


THE    TALKING    MACHINE  WORLD 


73 


FREIGHT  EMBARGO  HITS  MILWAUKEE 


Talking  Machine  Men  Suffer  Greatly  Through 
Holding  Up  of  Shipments  from  the  Factories 
— Big  Real  Estate  Boom  in  Progress — Opera 
Season  Helps  the  Record  Trade 


Milwaukee,  Wis.,  May  10. — The  ever-increasing 
difficulty  experienced  by  Milwaukee  talking  ma- 
chine dealers  in  getting  stocks  of  machines  and 
records  from  the  East,  because  of  the  acuteness 
of  the  freight  embargo  and  car  shortage  situa- 
tion, is  the  only  unfavorable  feature  of  an  ex- 
ceedingly good  business  condition.  For  a  time 
the  embargo  resulted  only  in  delaying  deliveries, 
but  instances  have  come  to  notice  where  de- 
liveries are  not  being  made  at  all.  The  express 
lines  have  been  resorted  to  by  dealers  to  get 
immediate  delivery  of  the  goods  needed  most, 
but  it  is  obvious  that  profits  are  rather  short 
when  express  bills  are  considered. 

The  Railroad  Commission  of  Wisconsin  has 
interested  itself  in  the  car  shortage  situation 
and  a  few  days  ago  issued  an  appeal  to  the 
railroads,  shippers  and  receivers,  to  co-operate 
more  closely  with  a  view  to  making  the  best 
of  the  conditions  brought  on  by  embargoes  at 
Eastern  terminals.  The  commission  says  there 
is  much  waste  by  reason  of  the  failure  of  ship- 
pers to  load  cars  up  to  the  maximum  weights. 
Small  loading  actually  amounts  to  the  loss  of 
services  of  many  cars,  and  cars  are  precious. 

"Business  is  fine  and  getting  better"  is  the 
report  from  every  talking  machine  dealer.  The 
bouyant  spirit  in  business  generally  is  reflected 
in  the  large  increase  in  sales.  Competition  is 
keen  and  with  the  entrance  of  new  manufacturers 
into  the  field,  competition  will  grow  even 
keener.  The  business  done  by  representatives 
of  the  low-priced  machines  does  not  seem  to 
have  affected  the  business  of  the  regular  deal- 
ers to  an  appreciable  extent,  li  is  figured  that 
people  who  buy  the  cheap  boxes  probably  would 
never  buy  a  regular  machine.  However,  the 
effect  of  the  cheap  goods  may  turn  to  goud  ad- 
vantage, for  each  purchaser  is  a- future  prospect 
for  a  real  talking  machine. 

Milwaukee's  prosperity  may  be  noted  from  the 
building  inspector's  report  showing  that  building 
operations  during  the  first  four  months  of  1916 
were  $2,000,000,  or  nearly  100  per  cent,  in  excess 
of  the  volume  of  the  same  period  of  1915.  Talk- 
ing machine  dealers  see  a  prospect  in  every  new 
home  that  is  built.  Likewise,  the  numerous  large 
hotels,  clubs  and  similar  buildings  being  erected 
this  year  furnish  plenty  of  prospects,  for  to-day 
no  institution  of  this  kind  is  complete  without 
a  battery  of  talking  machines. 

The  two-day  engagement  of  the  Boston  Grand 
Opera  Company  in  Milwaukee,  May  1  and  2, 
created  fine  business  in  Columbia  records,  many 
of  which  are  made  by  artists  of  this  company. 
Artists  who  had  been  little  known  previously 
were  brought  into  the  public  eye,  and  Columbia 
dealers  used  newspaper  display  space  to  good 
advantage  in  connecting  up  the  Boston  singers 
with  Columbia  records. 


PERSONAL  SERVICE 

The  members  of  our  Company  are  always  available  and 
will  gladly  see  you  personally  or  write  you  at  any  time  we 
can  possibly  serve  you. 

Why  not  communicate  at  once  with  us? 

BADGER  TALKING  MACHINE  CO.  aftS^fi 

VICTOR  DISTRIBUTORS 


The  Edison  Shop,  the  retail  branch  of  the 
Phonograph  Co.,  of  Milwaukee,  Edison  jobber, 
has  added  two  salesmen  to  its  local  staff  and 
is  greatly  extending  its  retail  business.  The 
new  men  are  H.  Fuerstenau  and  Walter  Junker- 
man,  young  men  of  the  "live  wire"  type  who 
have  lost  no  time  in  getting  things  under  way. 

James  Schoonmaker  has  been  appointed  man- 
ager of  the  talking  machine  department  of  the 
Boston  Store,  in  this  city,  under  the  policy  of 
the  management  to  make  a  feature  of  the  music 
departments.  About  $5,000  is  being  expended 
for  remodeling  the  space  occupied  by  the  de- 
partment, and  for  new  demonstrating  booths, 
record  cabinets  and  other  accessories.  It  is 
planned  to  make  the  department  one  of  the  most 
inviting  places  in  Milwaukee.  Mr.  Schoonmaker 
has  been  associated  with  the  Boston  Store  or- 
ganization for  several  years,  and  the  appoint- 
ment as  manager  is  in  the  nature  of  a  promotion 
for  merit. 

The  Edmund  Gram  Music  House,  414-16  Mil- 
waukee street,  is  now  devoting  its  talking  ma- 
chine department  to  the  sale  of  the  Aeolian- 
Vocalion  and  the  Columbia,  which  was  taken 
on  shortly  after  the  Gram  house  contracted  with 
the  Aeolian  Co.  for  the  exclusive  representation 
in  this  city.  Paul  Seeger,  manager  of  the  talk- 
ing machine  department,  left  May  3  for  the  East 
to  spend  some  time  at  the  Aeolian  plant  and  to 
rest.  He  is  accompanied  by  his  wife  and  plans 
to  make  a  short  tour  of  large  Eastern  cities 
before  returning  to  Milwaukee.  There  was  an 
interesting  contest  at  the  Gram  house  for  the 
honor  of  being  the  "first  purchaser"  of  an 
Aeoiian-Vocalion.  The  palm  went  to  Bernard 
Fahy,  of  the  Concrete  Builders'  Association, 
who  was  just  fifteen  minutes  ahead  of  Miss 
Catherine  Grothey,  of  Chapman's,  in  closing  the 
purchase.  The  Gram  house  is  experiencing  the 
effect  of  the  freight  embargo  and  can  hardly 
get  enough  machines  to  supply  the  demand. 

The  Badger  Talking  Machine  Shop,  "Milwau- 
kee's Exclusive  Victrola  Store,"  moved  into  its 
new  quarters  at  425  Grand  avenue,  on  May  1, 
and  at  this  time  is  still  busy  with  the  arrange- 
ment of  stocks  and  the  hundred  and  one  other 
things  that  go  with  moving.  The  new  store  is 
one  block  west  of  the  old  location,  312  Grand 
avenue.  It  affords  more  than  7,500  square  feet 
of  floor  space,  divided  into  two  floors  and  base- 
ment. The  advertisements  announcing  the  re- 
moval say  that  this  is  "The  largest  exclusive 
Victrola  store  in  America."    The  feature  of  the 


new  store  is  the  recital  hall,  which  seats  300 
comfortably.  On  the  main  floor  are  the  general 
and  private  offices,  twelve  demonstration  booths, 
reception  and  waiting  room,  cashier  department 
and  ticket  office,  and  stock  rooms  for  records. 
There  are  four  extra  large  booths  on  the  second 
floor,  supplementing  the  large  recital  hall.  The 
basement  is  devoted  to  receiving  and  shipping, 
repair  and  inspection  departments.  The  Victor 
jobbing  business  is  still  conducted  at  the  old 
stand,  135  Second  street.  Harry  A.  Goldsmith, 
secretary  of  the  company,  is  enthusiastic  over 
the  condition  of  business  in  both  retail  and  job- 
bing lines,  and  like  others,  says  the  only  dis- 
quieting feature  of  the  situation  is  the  difficulty 
in  getting  enough  machines  and  records  to  go 
around. 

The  Sonora  line  made  its  first  bow  to  the  pub- 
lic of  this  city,  or  a  select  portion  thereof,  on 
the  evening  of  April  25,  when  Charles  J.  Orth, 
274  West  Water  street,  gave  a  recital  before 
the  members  of  Daniel  Webster  Council,  1472, 
Royal  Arcanum,  and  their  friends,  in  Odd  Fel- 
lows' Hall.  Mr.  Orth  used  the  Sonora  phono- 
graph and  player,  and  was  assisted  by  Mme. 
Anne  Janzer,  soprano;  Evelyn  Winter,  violin, 
and  Harry  Ransom,  whistler.  The  phonograph's 
part  of  the  program  aroused  great  enthusiasm. 
Mr.  Orth  plans  to  repeat  the  program  before 
Garfield  Lodge,  Knights  of  Pythias,  later  this 
month,  and  has  many  calls  from  fraternal  or- 
ganizations. 

W.  W.  Warner,  the  well-known  piano  and 
talking  machine  dealer  of  Madison,  Wis.,  who 
died  recently,  left  an  estate  valued  at  $240,000 
Charity  is  liberally  recognized  in  the  disposi- 
tion, of  the  funds. 


NEW  COMBINATION  OUTFIT 


The  Nanes  Art  Furniture  Co.,  New  York, 
manufacturer  of  Savoy  gramophones,  has  placed 
on  the  market  a  new  combination  outfit,  con- 
sisting of  the  No.  25  Savoy,  with  a  cabinet  to 
match.  This  combination  has  met  with  popular 
favor  in  the  short  while  it  has  been  on  the  mar- 
ket, and  the  factory  is  working  steadily  to  keep 
pace  with  the  orders. 


The  St.  Louis  (Mo.)  Star  recently  published 
a  photograph  of  the  downtown  store  of  Hell- 
rung  &  Grimm,  agents  for  the  Pathe  Pathe- 
phone.  with  a  description  of  the  Pathephone 
and  a  short  history  of  the  concern. 


SATISFACTION— QUALITY  AND  PROFIT 

Will  be  found  in  handling 

The  PERFECTROLA 

A  HIGH-GRADE  MUSICAL  INSTRUMENT 

SEVEN  MODELS 
Retails  from  $10.00  to  $100.00 

Correspondence  solicited  with  desirable  dealers 

Milwaukee  Talking  Machine  Mfg,  Co* 

416-418  4th  ST.,  MILWAUKEE 


Chicago  Salesroom 
The  Perfectrola  Co. 
160  N.  5th  Ave. 


Kansas  City  Salesroom 
Wm.  E.  King 
Traders  Building 


No.  55 


74 


THE    TALKING    MACHINE  WORLD 


AEOLIAN-VOCALION  WEEK  PROVES  A  GREAT  SUCCESS 

Special  Advertising,  Displays  and  Demonstrations    Features   of   the   Week — Salons   at  Aeolian 
Hall  Beautifully  Decorated — Special  Art  Styles  of  Vocalions  Attract  Attention 


Aeolian-Vocalion  week,  which  was  introduced 
recently  by  the  Aeolian  Co.,  New  York,  proved 
to  be  the  most  successful  event  which  this  com- 
pany has  sponsored  in  quite  some  time.  Dur- 
ing the  past  year  or  two  the  Aeolian  Co.  has 
launched  numerous  special  weeks  devoted  to 
distinctive  musical  programs  or  featuring  new 
lines  of  instruments,  and  every  one  of  these 
"weeks"  has  been  successful  from  every  stand- 


gram  was  given,  the  artistic  beauty  of  the  scene 
making  a  fitting  background  for  the  entertain- 
ment, which  was  under  the  supervision  of  Ger- 
ard Chatfield,  of  the  Aeolian  recital  department. 

In  addition  to  the  twenty  art  style  Aeolian- 
Vocalions,  there  was  also  on  exhibition  the 
complete  regular  line  of  Aeolian-Vocalion 
models,  the  entire  display  representing  a  group 
of  phonographs  ranging  in  price  from  $35  to 


In  addition  to  the  presentation  of  a  musical 
program  four  times  daily,  the  company  repeated 
the  program  three  nights  during  the  week  in 
response  to  the  requests  of  many  patrons  who 
v.ere  unable  to  be  present  in  the  day  time.  All 
of  these  concerts,  afternoon  and  evening,  were 
attended  by  capacity  audiences,  who  were  en- 
thusiastic in  their  approval  of  the  Vocalion's 
musical  and  distinctive  qualities. 

One  of  the  week's  special  events  was  Friday 
night's  program,  when  a  large  number  of  archi- 
tects and  decorators  were  present  as  the  com- 
pany's guests.  B.  G.  Knight,  of  the  Aeolian 
art  division,  who  has  been  an  important  factor 
in  the  production  of  Aeolian-Vocalion  art  styles, 
made  an  interesting  address  at  the  commence- 
ment of  the  program,  which  was  keenly  appre- 
ciated by  the  professional  men  in  attendance. 

The  program  for  Aeolian-Vocalion  week  was 
as  follows:  "Spanish  Dance  No.  2,"  record  by 
Pablo  Casals,  Miss  Louise  V.  Stallings,  demon- 
sirating  the  use  of  the  Graduola;  "Angel's  Sere- 
nade," soprano  selection  by  Miss  Stallings,  ac- 
companied by  the  Aeolian-Vocalion;  "Prim- 
rose," petit  ballet  in  three  episodes,  by  Miss 
Ruth  Cramer,  danseuse,  the  Aeolian-Vocalion 
furnishing  the  music;  "Spring's  Singing,"  by 
Miss  Stallings,  with  Pianola  accompaniment. 


EDISON  DIAMOND  DISC  IN  HAVANA 


Exclusive  Agency  for  That  Line  Secured  by  the 
Harris  Bros.  Department  Store 


Vocalion  Salons  During 

point.  Aeolian-Vocalion  week,  however,  far 
outdistanced  its  predecessors  from  every  stand- 
point, and  materially  enhanced  the  prestige  of 
the  Aeolian  Co.  in  the  phonograph  and  artistic 
worlds. 

Aeolian-Vocalion  week  introduced  to  the  pub- 
lic an  exhibition  of  a  group  of  original  Aeolian- 
Vocalion  art  styles,  accompanied  by  a  musical 
program  rendered  four  times  daily.  Large-sized 
advertisements  appeared  in  all  of  the  daily  news- 
papers announcing  Aeolian-Vocalion  week,  and 
the  dignified  and  quality  character  of  this  pub- 
licity served  to  impress  the  general  public  that 
Vocalion  week  would  be  an  event  of  more  than 
passing  interest.    Illustrations  of  a  few  of  the 


Aeolian-Vocalion  Week 

$2,500,  one  of  the  most  comprehensive  talking 
machine  exhibits  ever  shown. 

The  art  instruments  were  divided  into  three 
groups;  the  instruments  in  group  one  harmon- 
izing with  the  furniture  of  early  English  char- 
acter, such  as  Elizabethan,  Jacobean,  William 
and  Mary  and  others.  Included  in  this  group 
were  instruments  in  gray,  French  walnut,  gray 
oak  and  rich  dark  brown  oak.  Group  two  com- 
prised instruments  suitable  for  rooms  with  fur- 
niture of  Louis  XVI.  or  Adams  character.  This 
group  included  one  of  the  most  beautiful  Vo- 
calion styles  on  exhibition,  a  model  in  Japanese 


The  exclusive  agency  for  the  Edison  Diamond 
Disc  phonograph  in  Havana,  Cuba,  has  been 
secured  by  the  big  department  store  of  Harris 
Bros ,  which  has  given  over  a  very  large  de- 
partment to  that  line  with  Adolfo  Arango  and 
A.  Guzman  in  cltarge.  The  Edison  Diamond 
Disc  phonograph  has  been  particularly  well  re- 
ceived in  Havana  and  frequent  demonstrations 
have  been  held. 


DEATH  OF  GEORGE  BLACKMAN 

George  Blackman,  a  brother  of  J.  Newcomb 
Blackman,  president  of  the  Blackman  Talking 
Machine  Co.,  New  York,  Victor  distributor, 
died  suddenly  on  April  20  from  pneumonia. 
Mr.  Blackman  had  been  associated  with  the  talk- 


A  Group  of  Art  Styles 

more  popular  Aeolian-Vocalion  art  styles  were 
presented  in  the  newspaper  advertising,  and  a 
cordial  invitation  was  extended  to  everyone  to 
visit  the  Aeolian  salons  at  Aeolian  Hall,  where 
the  musical  program  would  be  presented  free 
of  charge. 

Visitors  to  the  Vocalion  headquarters  on  the 
third  floor  of  Aeolian  Hall  found  the  salon 
beautifully  decorated,  w-ith  the  art  instruments, 
twenty  in  number,  grouped  around  the  floor,  ac- 
cording to  the  art  periods  they  represented. 
An  old-fashioned  Colonial  garden  had  been  con- 
structed at  one  end  of  the  salon,  adjoining 
which  was  a  reproduction  of  a  typical  music 
room  in  a  country  home,  furnished  with  an 
Aeolian-Vocalion,  a  Pianola  and  other  appropri- 
ate furniture.    In  this  garden  the  musical  pro- 


Miss  Stallings  Demonstrating  the  Graduola 


black  and  gold  lacquer,  which  won  the  admira- 
tion of  all  the  visitors.  Group  three  presented 
instruments  designed  to  harmonize  with  Adam, 
Sheraton  and  Hepplewaite  furniture.  Among 
these  instruments  were  a  Style  R  Vocalion  in 
mahogany  and  shaded  satin  wood  inlay.  An- 
other instrument  of  striking  beauty  was  a  white 
enamel  Aeolian-Vocalion  which  was  made  to 
order  for  a  prominent  local  financier.  These 
art  styles  of  Vocalions  represent  advanced  ideas 
in  the  realm  of  distinctive  phonograph  design 
construction.  The  company  is  utilizing  the 
service  of  a  staff  of  skilled  artists  and  decora- 
tors to  make  the  Aeolian-Vocalion  a  musical 
instrument  of  distinctive  character,  and  last 
week's  display  emphasized  the  remarkable 
strides  which  it  has  made  in  the  past  year. 


ing  machine  industry  a  number  of  years  ago, 
and  was  well  known  in  the  local  trade.  He  is 
survived -by  a  wife  and  child.  The  funeral  serv- 
ices were  held  on  Sunday,  April,  23,  from  his 
late  home. 


The  Rinker  Book  &  Stationery  Co.,  of  North 
Platte,  Neb.,  is  featuring  the  Victor  line  of  ma- 
chines and  records  with  great  success  in  that 
territory. 


VEECO  * 


Stimulates  your 
entire  business  and  increases 
your  record  sales 


THE    TALKING    MACHINE  WORLD 


75 


AN  ELABORATE  OPERA  WINDOW 

Eilers  Music  House,  in  Spokane,  Marked  the 
Arrival  of  the  Boston  Opera  Co.  in  that  City 
With  $1,500  Display  of  Machines  and  Records 


RECORD  ANNOUNCES  ELOPEMENT 


Denver  Girl  Breaks  the  News  to  Her  Parents 
by  Means  of  a  Talking  Machine  Disc 


served  to  explain  her  absence  and  the  soothing 
effect  of  the  music  produced  the  forgiveness  of 
her  parents. 


Spokane,  Wash.,  May  2. — During  the  recent 
visit  of  the  Boston  Opera  Co.  to  this  city,  the 
Eilers  Music  House  it 
presented  one  of 
the  most  attractive 
window  displays 
which  has  been 
shown  in  the  local 
talking  machine 
trade  for  some  time 
past.  The  company 
featured  the  Co- 
lumbia line  of 
graphophones  and 
records  to  excel- 
lent advantage,  and 
the  accompanying 
photograph  will 
give  a  fair  idea  of 
the  originality  and 
effectiveness  of  the 
display. 

It  is  stated  that 
this  window  fea- 
tured abcut  $1,500 
worth  of  goods. 
The  gown  on  the 
figure  in  the  win- 
dow is  valued  at 
more    than  $500, 

and  the  tapestry  to  the  left  in  the  picture  and 
the  vase  in  which  the  flower  rests  are  both 
articles  of  considerable  value  and  were  appre- 
ciated as  such. 

One  of  the  striking  features  of  the  display  is 
a  Columbia  electric  Grafonola,  which  has 
achieved  signal  success  in  this  territory.  This 
window  sold  Columbia  graphophones  and  rec- 
ords in  addition  to  providing  an  ideal  publicity 
medium. 


Denver,  Colo.,  May  8. — A  new  use  for  the 
talking  machine  has  been  discovered  by  a  young 
lady  here.    Miss  Hazel  Israels  eloped  recently 


TALKING  MACHINE  EXPORTS 

The  Figures  for  February  Presented — Exports 
Show  Increase  for  the  Month 


Washington,  D.  C,  May  8. — In  the  summary 
of  the  exports  and  imports  of  the  commerce  of 
the  United  States  for  the  month  of  February, 
1916  (the  latest  period  for  which  it  has  been 
compiled),  which  has  just  been  issued  by  the 
Bureau  of  Statistics  of  the  Department  of  Com- 
merce and  Labor,  the  following  figures  relating 
to  talking  machines  and  supplies  are  set  forth: 

Talking  machines  to  the  number  of  4,575,  val- 
ued at  $105,892,  were  exported  for  February, 
1916,  as  compared  with  1,470  talking  machines, 
valued  at  $36,880,  sent  abroad  in  the  same  month 
of  1915.  The  total  exports  of  records  and  sup- 
plies for  February  were  valued  at  $64,930,  as 
compared  with  $40,672  in  February,  1915.  For 
the  eight  months  25,140  talking  machines  were 
exported,  valued  at  $748,530,  and  records  and 
supplies  valued  at  $566,038  were  sent  abroad  for 
that  period. 


Attractive  Window  Display  of  Eilers  Music  H  ouse 

with  Robert  Christ,  of  the  Triangle  Film  Co., 
and  instead  of  notifying  her  parents  of  the 
elopement  by  a  telephone  or  telegraph  message, 
the  young  folks  bought  a  record  of  a  song  end- 
ing with  the  words,  "Goodby,  everybody,  I  got 
married  to-day,"  and  sent  it  to  the  bride's  par- 
ents. The  record  was  delivered  at  the  Israels' 
home  while  a  dance  was  going  on  there,  at 
which  the  guests  had  been  worried  over  the 
non-appearance  of  Miss  Israels.    The  record 


TALKING  SIGN  CO.  INCORPORATED 

The  Electric  Talking  Sign  Co.,  of  New  York 
City,  was  issued  a  certificate  of  incorporation 
by  the  Secretary  of  State  at  Albany  last  week. 
The  concern  will  manufacture  electrical  display 
advertising  devices.  The  capitalization  is  $150- 
000,  the  incorporators  being  C.  A.  Gardner,  A. 
S.  Reid  and  O.  M.  Rogers,  of  608  Dearborn 
street,  Chicago,  111. 


SPEEDING  UP  THE  WESTERN  UNION 

Scientists  have  discovered  that  music  will 
make  hens  lay  more,  make  cows  give  more  milk 
and  even  typists  run  their  machines  more  swift- 
ly. This  good  work  should  continue  until  a 
portable  talking  machine  for  messenger  boys 
is  produced. 


THE 


RECORD  CABINET 


WITH  REVOLVING  HOLDER  FOR  STORING  RECORDS 

Patents  Pending 

THREE  OR  FOUR  TIMES  THE  CAPACITY  OF  ORDI- 
NARY CABINETS.  INDIVIDUAL  SHELF  FOR  EACH 
10"  OR  12"  RECORD.  ALL  RECORDS  ACCESSIBLE 
AND  MAY  BE  REMOVED  AND  REPLACED  WITH 
FACILITY  BY  REVOLVING  THE  TIERS  OF  SHELVES. 

WE   ALSO    MANUFACTURE   TO  ORDER 

COMPLETE  CABINETS  READY  TO  INSTALL 
TALKING  MACHINES 

THESE  MAY  BE  EQUIPPED  WITH  ORDINARY  SHELVES  OR 
WITH  "REEL"  REVOLVING  RECORD  HOLDERS. 

PIANO,  PLAYER  AND  TALKING  MACHINE 
DEMONSTRATING  ROOMS 


MODEL  "A" 
Capacity  150   10  in.  and  50   12  In  Records 


Other  Models  With  Varying  Capacities  up 
to  500  Records 


THE  FEDERAL  EQUIPMENT  CO. 


320-340  WEST  STREET 


CARLISLE,  PENNA. 


76 


THE    TALKING    MACHINE  WORLD 


Do  you  know  that  our  Foreign  Record  De- 
partment issues  records  in  thirty-eight  (38) 
different  languages,  and  that  thousands  of 
Columbia  dealers  in  this  country  are  making 
good,  regular  money  on  these  records? 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


BALTIMORE  BUSINESS  ACTIVE  DURING  PAST  MONTH 

Cohen  &  Hughes  Open  Exclusive  Victor  Store — Have  Also  Taken  Lease  on  New  Building 
Now  Being  Erected — Columbia  Headquarters  Now  Doing  Wholesale  Business  Exclu- 
sively— Big  Demand  for  Aeolian-Vocalions — New  Warehouse  for  National  Piano  Co. 


Baltimore,  Md.,  May  S. — Several  very  important 
events  marked  the  April  business  in  Baltimore, 
which  was  very  good  in  all  quarters  and  grati- 
fied those  dealers  that  were  able  to  get  sufficient 
machines  and  also  pleased  others,  who  were  only 
able  to  get  part  of  their  demands. 

One  of  the  big  events  of  the  month  was  the 
opening  of  the  exclusive  Victor  store  by  Cohen 
&  Hughes,  on  North  Charles  street.  This  estab- 
lishment is  one  of  the  finest  in  point  of  arrange- 
ment and  attractiveness  that  Baltimore  boasts 
of.  Its  location,  as  well,  is  one  of  the  best  and 
it  gives  the  Victor  line  another  fine  place  in 
one  of  the  most  important  thoroughfares  in  the 
retail  shopping  and  downtown  business  district. 
White  enamel  booths  with  Colonial  furniture 
and  potted  plants  give  the  place  a  very  restful 
atmosphere.  The  front  of  the  store  has  the  first 
half  circular  show  window  effect  in  Baltimore. 
The  new  glass  permits  those  on  the  outside  to 
have  an  unobstructed  view  of  what  is  going 
on  within  and  those  in  the  store  also  have  a 
clear  vision  of  the  outside.  Each  of  the  booths 
carry  the  Victor  models  and  a  full  line  of  Vic- 
tor records  is  also  on  hand.  A  handsome  loung- 
ing room  with  easy  chairs  greets  the  visitors 
at  the  entrance.  Henry  Little  is  in  charge  of  the 
branch,  which  was  the  third  Cohen  &  Hughes 
store  to  be  opened  in  Baltimore. 

Another  noteworthy  announcement  was  that 
by  Cohen  &  Hughes  for  a  new  building  at  220 
and  222  North  Howard  street,  which  will  house 
the  various  lines  carried  by  the  firm  and  espe- 
cially a  big  stock  of  Victor  goods,  for  the  firm 
is  Baltimore's  largest  Victor  distributor.  The 
structure  will  be  a  five-story  affair  with  base- 
ment and  the  lot  is  30  by  100  feet,  while  the 
building  will  be  70  feet  deep.    The  new  location 

m 


will  place  the  firm  in  another  ideal  spot  in  the 
very  heart  of  the  retail  shopping  district.  The 
firm  has  taken  a  fifteen-year  lease  on  the  struc- 
ture and  the  rental  for  the  period  is  said  to  be 
$175,000.  I.  Son  Cohen,  who  trades  as  Cohen 
&  Hughes,  is  well  pleased  with  both  of  his 
recent  ventures. 

Howard  Weber  is  on  a  tour  of  Pennsylvania 
and  Arthur  Wertheim  is  touring  in  the  South 
with  the  Victor  lines  for  the  firm. 

A.  J.  Heath,  manager  of  the  Columbia  head- 
quarters at  Baltimore,  is  a  most  happy  man 
due  to  the  volume  of  business  done  in  April. 
"Last  month,"  said  Mr.  Heath,  "was  the  greatest 
April  business  we  ever  did  and  it  is  only  sligthly 
behind  December  of  1915,  which  is  the  greatest 
month's  business  ever  done  in  Baltimore.  We 
are  looking  forward  to  a  good'  May  business, 
for  we  expect  to  receive  a  big  shipment  of 
machines." 

This  was  the  first  month  that  the  Columbia 
headquarters  did  not  do  any  retail  business  and 
by  devoting  itself  to  the  wholesale  end  greater 
results  were  accomplished.  Mr.  Heath  believes 
it  is  the  best  move  that  could  have  been  made 
when  the  headquarters  gave  up  the  retail  store 
for  now  he  and  his  force  are  in  better  position 
to  handle  and  take  care  of  the  wants  of  the 
Columbia  dealers. 

James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Co.,  spent  several  days  in  Baltimore 
and  was  highly  pleased  with  the  business  being 
done  here.  At  one  time  he  was  in  charge  of 
the  Baltimore  headquarters  and  he  feels  proud 
of  the  record  his  "old  spot"  is  making. 

Oden  Jester,  who  was  in  charge  of  the  retail 
floor  for  the  Columbia  Co.,  is  now  the  city  sales- 
man for  the  headquarters.    P.  W.  Peck  is  look- 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 

ing  after  the  Carolina  territory  for  the  Colum- 
bia Co.  from  the  local  headquarters. 

Wonderful  sale  was  had  in  records  during  the 
month  by  the  Columbia  line,  especially  with 
A  5793,  the  prologue  from  "Pagliacci"  and 
Vision  Fugative  from  "Herodiade. 

W.  C.  Roberts,  for  E.  F.  Droop  &  Sons  Co., 
Victor  distributor,  reports  April  business  ahead 
of  the  same  month  last  year,  but  still  wants  more 
machines.  He  has  a  big  stack  of  orders  for 
Styles  10  and  11  and  is  hoping  for  a  big  ship- 
ment of  them  this  month  and  he  feels  that  this 
May  will  go  ahead  of  last  year.  Edward  H. 
Droop,  of  the  firm,  visited  the  Victor  head- 
quarters during  the  month.  William  Reiser,  of 
the  Droop  salesforce,  made  a  tour  of  the  cus- 
tomers in  Pennsylvania. 

Both  the  wholesale  and  retail  talking  machine 
business  with  H.  R.  Eisenbrandt  Sons,  Inc.,  is 
booming,  reports  Albert  Eisenbrandt.  He  says 
that  they  are  selling  all  the  machines  they  can 
get  their  hands  on.  The  establishment  is  very 
busy  and  all  the  employes  are  being  kept  on  the 
move. 

The  Sanders  &  Stayman  Co.,  sole  representa- 
tives of  the  Aeolian-Vocalion  in  this  section,  re- 
ports that  the  demand  for  these  machines  con- 
tinues big.  William  B.  Turlington,  the  mana- 
ger, says  that  almost  all  the  machines  being 
sold  are  of  the  higher  price. 

Jess  Rosenstein,  of  the  National  Piano  Co., 
Pathe  distributor,  is  highly  gratified  with  the 
business  being  done  by  his  line.  His  new  ware- 
house, which  adjoins  the  rear  of  his  salesroom, 
is  rapidly  nearing  completion  and  this  will  give 
him  added  facilities  to  handle  the  line.  New 
customers  are  expected  to  be  announced  shortly. 
Records  are  also  coming  in  well  and  the  Pathe 
dealers  are  well  satisfied  with  the  line. 

With  Will  iam  Knabe  &  Co.,  the  Victrola  busi- 
ness was  fair  during  April,  reports  Milton 
Boucher,  the  manager  of  the  department.  Rec- 
ords of  the  songs  used  by  the  Billy  Sunday 
workers  have  been  selling  exceptionally  well 
since  the  evangelist  left  Baltimore. 


John  M.  Dean  Corporation 


Putnam,  Conn. 


Manufacturers  of 


Talking  Machine 

NEEDLES 


Dean  Service  covers  every 
essential  need  in  talking 
machine  needles.  Needles 
furnished  in  bulk  or  in 
special  packages.  Quality 
needles  only. 


THE   TALKING    MACHINE    WORLD  77 


WE  MAKE 

Tone  Arms  and  Sound  Boxes 

For  all  makes  of  Talking  Machines 

ALSO 

Attachments  for  Victor,  Pathe,  Edison 
and  Columbia  Machines 

Let  us  tell  you  about  them  before  placing  your  orders 

The  Union  Specialty  and  Plating  Company 

SPECIALISTS  IN  PHONOGRAPH  PARTS 

409  Prospect  Avenue,  N.  W.  CLEVELAND,  O. 

W.  W.  Gunn,  who  recently  opened  a  music     first  street,  Detroit,  is  busy  manufacturing  its 


GOOD  BUSINESS  IN  DETROIT 

Real  Estate  Boom  Has  Not  Affected  the  Talk- 
ing Machine  Trade — Dealers'  Association 
Holds  Meeting  to  Discuss  Approval  System 
— Friedrich  Working  for  Stevens  Bill 

Detroit,  Mich.,  May  9. — No  doubt  everybody  in 
the  trade  by  this  time  has  heard  more  or  less 
about  the  wonderful  real  estate  boom  in  Detroit 
— the  wonderful  prosperity  of  the  motor  car  in- 
dustry— and  how  these  industries  are  making 
inroads  upon  the  piano  and  other  lines  of  trades, 
where  merchandise  is  sold  on  the  instalment 
basis.  However,  the  writer  after  a  thorough 
investigation  can  report  that  this  prosperity  is 
in  no  way  affecting  the  talking  machine  busi- 
ness. During  the  month  of  April  dealers  more 
than  held  their  own  on  machine  business  while  . 
the  demand  for  records  was  stronger  than  ever. 
The  "proof  of  the  pudding"  is  the  fact  that 
every  dealer  has  fond  difficulty  in  getting  more 
records  of  the  popular  hits. 

The  Detroit  Talking  Machine  Dealers  As- 
sociation had  a  very  interesting  meeting  in  April 
at  the  Hotel  Cadillac,  devoting  most  of  the  even- 
ing to  a  discussion  of  whether  or  not  the  ap- 
proval plan  is  a  good  plan  to  continue.  There 
is  quite  a  change  among  the  dealers  on  this  sub- 
ject as  compared  to  a  year  ago.  The  writer 
can  remember  last  year,  when  most  any  dealer 
would  tell  you  that  it  was  really  necessary  to 
sell  records  on  approval — because  they  did  not 
have  enough  booths  to  take  care  of  all  the 
people  that  would  otherwise  come  down.  But 
at  the  present  time,  the  dealers  feel  just  the 
opposite;  they  contend  that  while  the  approval 
plan  does  sell  more  records,  it  also  carries  with 
it  a  lot  of  evils  and  additional  expenditures. 
Summing  up  this  problem,  suppose  by  the  elim- 
ination of  the  approval  system,  dealers  do  not 
sell  as  many  records,  they  must  remember  that 
they  won't  have  as  many  expenses  either,  so 
that  their  net  profit  will  really  be  as  great — 
if  not  greater. 

The  association  held  another  meeting  Mon- 
day evening,  May  8,  at  the  Hotel  Charlevoix. 
Previous  to  the  meeting,  they  sat  down  to  a 
fine  banquet  as  the  guests  of  A.  A.  Grinnell,  a 
director  in  the  hotel  company,  and  also  treas- 
urer of  Grinnell  Bros.,  who  are  the  Victor  dis- 
tributors in  Detroit. 

The  Independent  Talking  Machine  Shop,  302 
Liggett  Building,  Detroit,  has  recently  opened 
up  for  business  selling  a  talking  machine  at 
$59.75. 

Julius  A.  J.  Friedrich,  Jr.,  of  the  Friedrich 
Music  House,  Grand  Rapids,  Mich.,  has  been 
doing  some  very  effective  work  in  that  city  for 
the  passage  of  the  Stevens  bill.  The  Associa- 
tion of  Commerce  recently  held  a  meeting  to 
thoroughly  discuss  this  bill.  Mr.  Friedrich 
passed  around  a  petition  sent  him  by  the  Victor 
Co..  and  succeeded  in  getting  forty-six  promi- 
nent business  men  to  sign  it  in  one  day.  When 
the  bill  was  voted  upon  by  the  organization  it 
passed  unanimously.  There  wasn't  a  single  ar- 
gument given  as  to  why  the  Stevens  bill  should 
not  pass. 

E.  K.  Andrew,  of  the  J.  L.  Hudson  talking 
machine  department,  Detroit,  has  made  several 
business  trips  during  the  past  thirty  days.  His 
first  trip  was  through  the  East  and  his  second 
trip  was  through  the  Middle  West.  Mr.  Andrew 
wanted  to  learn  what  the  other  cities  were  doing 
and  he  benefited  greatly. 

The  Columbia  Graphophone  Co.  has  moved 
its  wholesale  branch  in  this  city  from  114  Broad- 
way to  401  Woodward  avenue.  It  can  well  be 
proud  of  these  new  quarters  which  are  ideal 
for  the  purpose.  Wholesale  business  only  will 
be  transacted  in  the  future  by  the  Detroit 
branch.  District  Manager  Mills  and  City  Sales 
Manager  Lind  are  very  much  pleased  with  the 
change  and  say  that  the  new  quarters  cannot 
fail  to  serve  as  an  inspiration  to  all  those  con- 
nected with  the  Columbia  branch. 

Max  Strasburg,  now  at  74  Library  avenue, 
says  that  business  is  coming  along  nicely  and 
that  he  is  exceedingly  well  satisfied  with  the 
change  in  locations. 


store  at  794  Woodward  avenue,  is  handling  the 
Sonora  phonograph.  This  phonograph  is  now 
being  distributed  in  Detroit  by  dealers  on  both 
the  east  and  west  side. 

Harry  C.  Shea  has  tendered  his  resignation 
as  manager  of  the  Pathephone  Co.,  of  Detroit, 
114  Farmer  street,  and  has  been  succeeded  by 
J.  R.  Peckham,  formerly  in  the  talking  machine 
business  on  the  Pacific  Coast.  Mr.  Peckham 
will  have  the  active  management  of  the  whole- 
sale as  well  as  the  retail  business.  The  Pathe- 
phone Co.  has  the  Michigan  wholesale  selling 
rights  for  the  Tathephone. 

Clarence  Gennett,  treasurer  of  the  Starr  Piano 
Co.,  also  maker  of  the  Starr  phonograph,  was 
in  Detroit  on  April  28. 

Frank  Bayley  will  hereafter  be  located  at  114 
Broadway,  Detroit,  having  taken  a  lease  on  the 
former  premises  of  the  Columbia  store.  Mr. 
Bayley  is  a  live-wire  Edison  dealer  and  he  says 
he  is  selling  more  of  them  every  month. 

The  Ecco  Talking  Machine  Co.,  224  Twenty- 


new  machine  which  retails  at  a  low  price. 

R.  B.  Ailing,  manager  of  the  Edison  Shop 
and  the  Phonograph  Co.,  of  Detroit,  reports 
that  retail  and  wholesale  business  is  quite  up  to 
expectations  and  that  the  number  of  State 
dealers  is  constantly  getting  larger  and  larger. 
Mr.  Ailing  is  after  "quality"  dealers  in  prefer- 
ence to  "quantity." 


NEW  EDISON  CUT  CATALOG 

Thomas  A.  Edison,  Inc..  have  just  issued  a 
new  catalog  of  advertising  cuts  for  dealers' 
use  in  connection  with  their  advertising  in 
newspapers,  programs,  leaflets,  etc.  This  new 
catalog  covers  over  150  subjects,  including  cuts 
of  every  model  of  the  New  Edison  and  the 
Edison  Diamond  Amberola,  together  with  spe- 
cial display  cuts  of  home  scenes  including  a 
New  Edison  or  Diamond  Amberola,  portraits 
of  Mr.  Edison,  portraits  of  the  various  Edison 
artists,  dance  cuts,  etc. 


Pathe  Service  At  Its  Best! 

Our  Motto:  "Serve  the  Dealer" 

No 
Needle 

to 
Change 


We  are  equipped  and  organized  to  give  our  dealers  real  service  in  their  Pathephone 
and  Pathe  disc  orders.  We  carry  a  complete  stock  of  Pathe  records.  Our  dealers 
receive  their  records  when  they  want  them  ;  no  sales  are  lost.  Our 
machine  stock  is  complete  at  all  times. 

Let  us  send  you  full  details 

Pathephone  Co.  of  Detroit 

PATHE  DISTRIBUTORS 

114  Farmer  Street  Detroit,  Mich. 


78 


THE   TALKING   MACHINE  WORLD 


Columbia  Double-Disc  Records  A  5794— 
A  5788— A  5804— a  lew  dance  records  that 
a  majority  of  Columbia  dealers  are  finding 
hard  to  keep  in  stock. 


C  Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


A  FRANK  DISCUSSION  OF  THE  "ON  APPROVAL"  EVIL 

The  Handicap  to  the  Talking  Machine  Trade  Represented  by  Sending  Records  on  Approval  Is 
Explained  by  the  Following  Article — The  Sealed  Record  Plan  Discussed 


Much  has  been  said  recently  in  The  World 
regarding  the  growing  evil  of  the  "record-on- 
approval"  policy  which  has  grown  to  such 
dimensions  in  the  talking  machine  trade.  An 
interesting  article  on  this  subject,  which  ap- 
peared in  Printer's  Ink,  makes  a  special  appeal 
because  of  its  timeliness.    It  reads: 

"Almost  without  exception  every  trade  is 
troubled  more  or  less  by  bad  buying  habits. 
'Our  customers  demand  it'  it  the  usual  explana- 
tion given.  Goods  on  approval,  cancellation  of 
orders  in  progress,  returned  goods,  trade-outs, 
too  long  credits,  'rush'  orders,  unnecessary  sales 
on  installments,  etc.,  are  some  of  the  privileges 
which  are  most  commonly  .abused,  and  which 
frequently  grow  into  bad  buying  habits.  'Cus- 
tomers demand  them' — and  the  customer  is  king. 
Therefore  they  persist  in  spite  of  the  fact  that 
they  are  individually  recognized  as  detrimental 
to  the  interests  of  both  buyer  and  seller 
alike  .... 

"Manufacturers  in  many  different  lines  will  be 
interested  in  the  efforts  which  are  being  made 
in  the  talking  machine  trade  to  overcome  the 
habit  originally  encouraged  by  a  few  over-zeal- 
ous dealers,  of  demanding  records  on  approval. 
By  slow  degrees  the  practice  has  grown,  until 
leading  distributors  assert  that  it  constitutes  an 
actual  danger  to  the  future  development  of  the 


industry.  The  life  of  a  talking  machine  record 
— so  far  as  perfect  reproduction  of  sound  goes — 
is  limited.  Each  time  a  record  is  played  its 
period  of  usefulness  is  shortened,  and  a  record 
which  has  been  out  on  approval  half  a  dozen 
times  without  finding  a  purchaser  is  not  going 
to  give  perfect  satisfaction  to  the  man  who  does 
finally  buy  it.  If  he  gets  three  or  four  of  these 
partly  worn-out  records  he  loses  interest  in  his 
machine,  and  stops  buying  records  altogether. 
That  is  the  most  serious  thing  that  can  happen, 
for  the  prosperity  of  the  talking  machine  indus- 
try is  coming  more  and  more  to  depend  upon 
continued  record  sales. 

"It  does  not  help  matters,  in  so  far  as  the 
goods-on-approval  question  is  concerned,  that 
the  talking  machine  dealers  got  themselves  into 
their  present  predicament  by  zeal  in  promotion 
work.  As  the  talking  machine  trade  developed 
it  was  but  natural  that  dealers  in  all  parts  of 
the  country  should  push  the  demonstration  of 
their  instruments  in  the  home  just  as  the  demon- 
stration of  sewing  machines,  carpet  sweepers, 
vacuum  cleaners,  etc.,  has  long  been  carried  on 
along  the  same  lines.  Indeed,  in  the  case  of 
home  entertainers  of  the  phonograph  class 
there  was  an  especially  good  reason  for  home 
demonstration  in  that  such  an  instrument  almost 
invariably  displays  its  tonal  qualities  to  better 


BUFFALO 


RAILROADS  •    Look  at  the  list  of  railroads  running  out 

=  of  Buffalo:  New  York  Central,  West 
Shore,  Lake  Shore,  Nickel  Plate,  Wabash,  Erie, 
Pennsylvania,  Lackawanna,  Grand  Trunk,  Michigan 
Central,  Lehigh,  B.  R.      P.  and  B.  CBt,  S. 

EXPRESS  COMPANIES:  Four  express  companies 
==^========^=^=  will  give  you  a  complete 


service : 
Fargo. 


American,  National,  Adams  and  the  Wells 


Doesn't  it  stand  to  reason  that  we  mean 
what  we  say  when  we  remark :  Andrews' 
Victor  Service  is  FAST  and  COMPLETE. 

W.  D.  ANDREWS 

BUFFALO,  N.  Y. 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 

advantage  in  the  environment  of  a  private  resi- 
dence than  in  a  store,  devoid  of  satisfactory 
acoustic  properties  and  with  the  distracting 
noises  of  street  traffic,  etc.,  nearby. 

"In  many  instances  it  has  not  been  the  cus- 
tom to  confine  the  home  demonstration  of  an 
instrument  to  the  presentation  by  an  outside 
salesman;  rather  has  the  prospect  been  en- 
couraged to  receive  the  musical  treasure  box 
into  his  home  for  a  few  days — preferably  'over 
a  holiday'  or  during  a  'week  end' — and  to  try 
it  in  his  own  way,  at  his  leisure  and  in  the 
company  of  members  of  the  Jamily,  neighbors 
and  friends.  For  such  a  try-out,  a  collection  of 
records  must  needs  be  sent  with  the  instrument 
and  a  customer  educated  to  this  method  of  selec- 
tion at  the  outset  very  naturally  desires  to  con- 
tinue it  when  it  comes  to  placing  the  repeat 
orders  which  are  so  largely  responsible  for  the 
unwavering  prosperity  of  the  talking  machine 
trade. 

"With  the  growth  of  this  'on  suspicion'  busi- 
ness many  talking  machine  distributors  have, 
however,  suddenly  found  themselves  in  deep 
water.  Nor  is  it  merely  that  a  heavy  invest- 
ment is  incurred,  although  this  consideration 
weighs,  as  may  be  surmised  when  it  is  explained 
that  it  is  nothing  unusual  for  a  talking  machine 
dealer  to  have  out  on  approval  at  one  time  as 
many  as  1,200  records,  ranging  in  price  from  65 
cents  to  $7.50  each.  Any  business  man  can  ap- 
preciate the  burden  of  bookkeeping  that  this 
involves,  and  on  top  of  that  there  is  swollen 
delivery  expense  by  reason  of  the  fact  that  most 
approval  prospects  ask  to  have  records  sent  to 
their  homes  for  trial  and  called  for  at  a  stated 
time  or  upon  notification. 

"External  rather  than  internal,  though,  are  the 
difficulties  that  have  suddenly  made  this  ques- 
tion of  goods  on  approval  the  issue  of  the  hour 
in  this  field.  The  dealers  might  have  stood  for 
the  heavy  overhead  involved  in  this  method  of 
selling,  but  what  has  raised  the  question  of 
whether  the  practice  is  really  worth  while  is  the 
losses  incurred  owing  to  the  damaged  or  un- 
salable condition  in  which  a  considerable  share 
of  approval  goods  are  returned  by  careless  pros- 
pects. Almost  every  dealer  has  his  own  tale  of 
woe,  with  variations  as  to  his  troubles  in  this 
direction.  Stories  of  records  retained  for  long 
periods  and  then  returned  with  no  purchases; 
of  approval  records  almost  worn  out  by  repeated 
playings  with  heavy  needles;  and  of  damage  to 
records  for  which  the  'borrower'  would  assume 
no  responsibility,  make  up  a  dire  chapter. 

"Some  talking  machine  record  distributors 
have  adopted  the  obvious  solution  of  putting  in 
force  an  iron-clad  rule  to  allow  no  records  to 
go  out  on  approval  and  in  some  cities  an  effort 
has  been  made  to  induce  all  the  local  dealers  to 
subscribe  to  an  agreement  to  this  effect.  Never- 
theless, all  is  not  plain  sailing.  In  the  average 
city  it  has  been  found  that  there  is  a  certain 
proportion  of  the  merchants  who  do  not  incline 
thus  to  bind  themselves,  and  even  in  the  case 
of  an  individual  concern  that  firmly  believes  in 
the  principles  of  the  thing  it  happens  now  and 
then  that  a  request  for  records  on  approval  is 


THE   TALKING   MACHINE  WORLD 


79 


WHY  SUBSTITUTE? 

1/XPERIENCE  and  experiments  have  proven  that 
*  |H    the  great  majority  of  mica  substitutes  become 
— '  worn  out  or  "tired"  after  playing  several  hundred 
times.    This  is  substantiated  by  the  results  of  tests 
made  by  tonal  experts. 

Write  for  a  copy  of  "Why  Substitute  f " 

JAMES  FRAZEE 

30  Church  Street,  New  York 

received  from  a  good  customer,  to  offend  whom 
might  be  questionable  judgment. 

"What  makes  the  whole  problem  so  particu- 
larly perplexing  is  that  in  the  case  of  talking 
machine  records  there  are  certain  good  sound 
reasons  for  giving  the  prospect  his  head  in  the 
matter  of  a  try-out  such  as  would  not  apply  in 
the  case  of  photo  cameras  or  automobiles  or 
other  wares  that  require  expert  manipulation  to 
best  show  their  paces.  Any  owner  of  a  talking 
machine  can  play  a  record  quite  as  satisfactorily 
as  the  professional  salesmen,  and  experience  has 
proved  in  repeated  instances  that  out  of  a  given 
number  of  records  in  recital  a  prospect  will  buy 
a  greater  number  if  heard  in  his  own  home  than 
if  listened  to  at  a  music  store.  Then  too,  there 
are  incidental  considerations,  such  as  the  fact 
that  callers  at  a  home  where  records  are  records 
on  trial  frequently  order  records  that  they  have 
heard  in  this  way. 

"Those  distributors  who  seek  to  curb  the 
evils  of  the  approval  system  without  uprooting 
the  entire  plan  of  introducing  goods  into  the 
homes  have  had  some  success  by  inducing  cus- 
tomers to  sign  an  agreement  whenever  a  col- 
lection of  records  is  taken  out  of  a  store  'on 
loan.'  In  some  cities  distributors  have  cooper- 
ated in  the  adoption  of  a  uniform  draft  of  an 
agreement.  There  are  usually  three  or  four 
main  stipulations  in  such  a  contract.  First,  the 
prospect  agrees  to  return  unaccepted  records 
within  a  reasonable  time — forty-eight  hours  is 
a  favored  time  limit,  this  permitting  the  with- 
drawal, of  records  from  stock  over  Sunday.  Sec- 
ond, a  promise  is  made  to  take  from  the  con- 
signment minimum  purchases  of  a  certain 
amount  or  a  certain  number  of  records — 33  1-3 
per  cent,  of  the  total  valuation  being  a  sales 
guarantee  that  is  used  by  many  dealers.  Third, 
the  recipient  of  the  records  obligates  himself 
to  return  rejected  records  in  good  condition  or 
to  pay  for  any  that  are  worn  or  damaged  while 
in  his  possession.  In  order  to  aid  beforehand 
in  settling  the  questions  that  might  arise  as  to 
what  constitutes  reasonable  wear  and  tear  in 
the  case  of  records  played  on  trial,  some  dealers 
add  the  agreement  to  be  signed  a  fourth  stipu- 
lation to  the  effect  that  the  records  shall  be 
played  only  with  needles  of  a  type  believed  to 
impose  little  or  no  wear  on  the  playing  surface. 

"More  ingenious  yet  are  the  trade-retention 
schemes  which  have  been  devised  by  distribu- 


tors who  are  determined  to  eliminate  entirely 
the  withdrawal  of  records  on  approval.  One 
antidote  that  has  been  almost  universally 
adopted  is  the  provision  at  the  talking  machine 
store  of  individual  sound-proof  booths,  where 
a  prospect  may  try  in  seclusion  the  records  in 
which  he  is  interested,  playing  each  selection 
over  several  times  if  he  prefers,  but  taking  from 
the  store  only  such  numbers  as  are  bought  and 
paid  for.  A  variation  of  this  plan,  introduced 
in  some  quarters,  is  the  demonstration  by  tele- 
phone. Any  telephone  subscriber  is  enabled  to 
listen  to  any  desired  numbers  from  the  record 
catalogue,  and  discs  chosen  as  the  result  of  such 
long-range  demonstration  are  immediately  de- 
livered C.O.D.  or  on  charge  account. 

The  "Sealed  Record"  Plan 

"But  by  long  odds  the  most  significant  plan — 
and  the  plan  which  gives  greatest  promise  of 
ultimate  success — is  that  which  involves  the  ex- 
clusive sale  of  new  records  in  sealed  envelopes. 
'People  are  getting  the  habit  of  demanding 
records  on  approval,'  says  the  distributors  who 
are  advocates  of  the  'sealed  record'  plan.  'Very 
well;  we  shall  proceed  to  develop  a  counter- 
habit  which  shall  act  as  an  antidote.  We 
shall  not  directly  attack  the  habit  of  rec- 
ords on  approval;  in  fact  we  shall  say 
nothing  about  it.  On  the  contrary,  we  will 
advertise  the  fact  that  our  records  are  sold 
only  under  seal,  which  guarantees  that  every  one 
is  in  perfect  condition.  We  will  educate  our 
customers  to  demand  records  under  seal,  to 
look  for  the  seal  before  they  buy  a  record — in 
short,  to  develop  the  habit  of  buying  only  new 
records.  They  will  not  ask  for  records  on  ap- 
proval, because  they  will  know  that  we  can't 
break  the  seal  and  still  sell  the  record  as  new. 
In  brief,  instead  of  trying  to  break  up  the  bad 
habit  by  direct  action,  we  will  try  to  substitute 
a  good  habit  in  place  of  it.' 

"One  of  the  large  Victor  distributors,  who 
controls  his  own  retail  outlets,  asserts  that  the 
plan  has  enabled  him  to  do  away  entirely  with 
the  practice  of  sending  records  on  approval.  He 
has  advertised  it  widely  in  the  newspapers,  and 
the  retail  salespeople  are  able  to  meet  any  ordi- 
nary objection  by  showing  the  sealed  record 
and  explaining  its  purpose.  Of  course,  any  de- 
sired records  are  demonstrated  in  the  stores,  but 
none  go  out  of  the  stores  except  on  purchase 
and  under  seal.    By  attacking  the  problem  in 


a  positive,  constructive  way,  he  has  practically 
solved  it,  so  far  as  his  own  business  is  con- 
cerned. All  of  which  suggests  the  possibility 
that  certain  other  buying  habits  may  be  over- 
come by  the  process  of  developing  counter- 
habits.  It  is  just  as  easy  to  establish  a  good 
habit  as  a  bad  one,  though  it  may  not  always 
seem  to  be  so." 


BREAK  RECORDS  FOR  RETAIL  ADS 

Emahizer-Spielman  Co.,  of  Topeka,  Kan.,  Cele- 
brates 50th  Anniversary  in  a  Big  Way 


Kansas  City,  Mo.,  May  4. — To  be  able  to  pick  up 
a  daily  newspaper  and  discover  a  section  of 
fourteen  pages  occupied  by  one  firm,  sounds 
almost  impossible.  Yet  in  Topeka,  Kan.,  the 
residents  of  that  bustling  Western  city,  dis- 
covered in  their  Topeka  Daily  Capital  of  April 
17  a  complete  fourteen-page  exploitation  of  the 
goods  handled  by  the  Emahizer-Spielman  Fur- 
niture Co. 

It  is  further  interesting  to  note  in  this  remark- 
able example  of  advertising  enterprise  that  talk- 
ing machines  played  a  prominent  part.  In  ad- 
dition to  handling  pianos  and  furniture,  the 
Emahizer-Spielman  Co.,  specialize  in  Columbia 
and  Sonora  products,  both  of  which  composed 
an  important  and  imposing  part  of  the  com- 
pany's publicity  exhibit. 

The  general  plan  of  the  section  was  unique 
enough  to  delude  the  reader  into  believing  he 
was  reading  a  regular  section  of  the  paper.  Each 
page  was  devoted  to  articles  sold  by  the  firm, 
but  carefully  distributed  in  this  strictly  "adver- 
tising copy"  were  columns  of  "news  matter," 
which  dealt  in  a  breezy  manner  with  notes  of 
interest  concerning  the  articles  exhibited. 

This  advertisement  has  attracted  attention 
throughout  the  entire  country,  as  it  stands  in  a 
class  by  itself  for  large  scale  display.  The  To- 
peka Daily  Capital  is  the  publication  owned  by 
Governor  Capper  and  it  has  a  very  large  circu- 
lation in  and  around  Kansas. 


INCORPORATED 

The  General  Accessories  Co.,  Inc.,  has  been 
chartered  with  a  capital  stock  of  $75,000  to  en- 
gage in  the  manufacture  and  sale  of  talking  ma- 
chines, magnetic  reproducers,  phonographs, 
chemicals,  etc.  The  incorporators  are  R.  Parr, 
H.  J.  Vredenbergh  and  F.  H.  Vickery. 


ESTABLISHED  1868 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.    We  manufacture  to  order  only. 


80 


THE   TALKING   MACHINE  WORLD 


Columbia  Double-Disc  Records  A  5781  and 
A  5783— orchestral  music  carried  to  the  very 
pitch  of  recording  perfection. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


ANOTHER  COLUMBIA  FACTORY 

Three-Story  Addition  to  Present  Factory  Being 
Planned — Second  Addition  Since  the  First  of 
the  Year— Will  Be  Ready  July  1 


The  American  Graphophone  Co.  recently 
awarded  a  contract  to  Samuel  Austin  &  Son  Co. 
for  the  erection  of  a  three-story  addition  to  the 
Columbia  plant  at  Bridgeport,  Conn.,  making 
the  second  large  building  addition  to  the  factory 
this  year.  The  proposed  building  will  be  400 
feet  long  and  25  feet  wide. 

The  addition  is  an  extension  of  the  building 
where  the  offices  were  located  before  the  factory 
was  rearranged.  The  building  will  be  used  for 
manufacturing  purposes  and  will  also  contain 
the  shipping  department.  The  work  started  on 
April  20  and  the  contract  calls  for  completion 
within  two  months  from  that  date.  The  building 
will  be  entirely  of  brick,  steel  and  wood,  along 
modern  lines  and  of  fireproof  construction. 


CATALOG  OF  VICTOR  DANCE  RECORDS 

Up-to-Date  Listing  of  Dance  Music  in  New 
Volume — Hints  on  Dancing  by  the  Castles 


There  has  just  been  issued  by  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  a  new 
booklet  devoted  entirely  to  Victor  records  for 
dancing,  which  has  been  brought  up  to  date  in 
every  particular,  and  includes  the  many  new 
Victor  dance  records  issued  in  the  past  year. 
The  cover  bears  portraits  of  Mr.  and  Mrs.  Ver- 
non Castle,  and  pictures  of  those  famous  dancers 
executing  various  steps,  also  occupy  several 
pages  of  the  booklet  itself.  The  various  popu- 
lar dances,  such  as  the  one-step,  combination 
waltz,  fox-trot,  tango,  etc.,  are  described  in 
detail.  With  the  lengthy  list  of  music  included 
in  the  volume,  it  is  a  most  interesting  one. 


OPENS  NEW  YORK  OFFICES 

The  Castle  Phonograph  Co.  has  opened  New 
York  offices  at  53  Maiden  Lane,  and  is  planning 
to  merchandise  a  complete  line  of  phonographs 
retailing  from  $25  to  $150.  For  the  present,  it 
will  concentrate  on  developing  a  market  for  the 
$25  model,  which  is  known  as  Style  E.  The 
sales  division  is  under  the  direction  of  C.  M. 
Mayers,  who  has  already  sent  out  three  men  to 
visit  the  trade. 


OCCUPYING  NEW  QUARTERS 

The  general  offices,  display  rooms  and  ware- 
rooms  of  the-  Melophone  Talking  Machine  Co., 
formerly  at  40  Cooper  Square,  New  York,  have 
been  moved  to  380-384  Layfayette  street,  cor- 
ner Great  Jones  street.  The  new  quarters  occupy 
8,000  square  feet  of  space. 

F.  B.  Guarnier,  general  manager,  states  that 
this  move  was  made  necessary  by  the  constantly 
increasing  business  and  he  expects  by  the  end 
of  the  present  year  to  even  require  additional 
space.  One  of  the  motors  that  this  house  is 
making  is  a  single  spring  straight  gear  motor 
playing  five  10-inch  records  at  one  winding. 


MAGNET  DECALCOMANIE  NAMEPLATES 


— ■^Tr o"!  the  Z 

i  OH  AN  C<5^ 

5  MICHIGAN  AVE 


HURTEAU.WILHAMS&C0>™ 

MONTREAL     '   OTTAWA 


FOR  TALKING  MACn|NE' 
r      CABINETS  Etc  4 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below. 

250       500  1000 

Gold  letters,  black  edged  .    .$12    $15  $20 

Black  letters,  solid  gold  back-  *■«  /»    tfon  toe 
ground,   with   fancy   border  <MO  "P^« 
Samples  upon  application. 
GEO.  A.  SMITH  &  CO.,  Inc. 
136  Liberty  Street,         New  York,  N.Y. 


son,®  ustr 

foidest  Music  House  10  VA-'and  U-C'S 
\  IQ3    E    BROAD    STREET  J 

o  gsOJS  ESC  '  ■> 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


WITH  THE  TRADE  IN  MONTREAL 

Heavy  Demand  for  Marimba  Band  Record — 
What  Victor  Advertising  Means — Offer  to 
Remove  Talking  Machines  for  Customers 


Montreal,  Que.,  Can.,  May  4. — The  Berliner- 
Gram-O-Phone  Co.,  Ltd.,  Montreal,  report  an 
exceptional  large  demand  for  record  No.  17,- 
928,  by  the  Blue  and  White  Marimba  Band. 

The  John  Raper  Piano  Co.,  "Ottawa,  Ont, 
have  twelve  soundproof  Victrola  demonstrating 
rooms  and  are  handling  a  large  volume  of  busi- 
ness of  this  line. 

Orme,  Ltd.,  Ottawa,  Ont.,  in  a  recent  adver- 
tisement, said:  "It  costs  money  to  advertise! 
The  Victor  Co.  bears  this  in  mind  when  ad- 
vertising a  record.  It  must  be  a  good  record. 
It  would  be  a  serious  mistake  and  a  waste  of 
money  to  recommend  anything  but  a  good 
record.    Think  this  over  when  you  read  above." 

Patriotic  decorations  predominated  at  Steven- 
son Hall  recently  when  a  most  successful  Easter 
bazaar  was  held  for  the  benefit  of  the  Homeo- 
pathic Hospital.  An  Edison  disc  machine, 
loaned  by  Layton  Bros.,  supplied  music  during 
the  afternoon. 

The  Berliner  Gram-O-Phone  Co.,  Ltd.,  Mon- 
treal, for  the  convenience  of  those  of  its  cus- 
tomers who  were  moving  on  April  29  and  May 
1,  placed  their  delivery  trucks  at  the  disposal 
of  all  owners  of  Victrolas  and  Gram-O-Phones. 
Trained  men  were  in  charge,  thus  preventing 
possible  injury  to  instruments  or  records. 
There  was  no  charge  for  this  service  and  a 
large  number  of  its  clientele  availed  themselves 
of  the  firm's  generosity. 


ANNOUNCE  NEW  DEPARTMENT 

Cedar  Rapids,  Ia.,  May  2. — Denecke's,  the  big  de- 
partment store  of  this  city,  recently  ran  elab- 
orate full-page  advertisements  in  the  local 
papers  and  called  public  attention  by  other 
means  to  the  grand  opening  of  the  new  Aeolian- 
Vocalion  and  Grafonola,  recently  established  on 
the  first  floor  of  the  company's  store.  The  vari- 
ous exclusive  features  of  the  Vocalion  were 
strongly  emphasized  by  both  text  and  illustra- 
tions and  the  Grafonola  and  Columbia  records 
also  came  in  for  a  full  share  of  attention. 


NEW  EDISON  PUBLICATION 

The  latest  house  publication  issued  by  Thos. 
A.  Edison,  Inc.,  is  "Along  Broadway,"  the 
initial  issue  of  which  appeared  in  April.  This 
is  the  third  Edison  house  organ  to  make  its 
appearance  and  is  for  distribution  among  own- 
ers and  prospective  owners  of  Edison  machines. 
In  addition  to  the  musical  news  of  New  York, 
it  will  contain  the  very  latest  items  concerning 
the  Re-Creation  of  music,  as  evolved  by  the  Edi- 
son Diamond  Disc  Phonograph. 

STATEMENT  OF  THE  OWNERSHIP,  MANAGEMENT, 
CIRCULATION,  ETC.,  REQUIRED  BY  THE  ACT 
OF  CONGRESS   OF  AUGUST  24,  1912, 
Of  The  Talking  Machine  World,  published  monthly  at  New 
York,  N.  Y.,  for  April  1,  1916. 
State  of  New  York, 
County  of  New  York,  ss. 

Before  me,  a  Notary  Public,  in  and  for  the  State  and 
county  aforesaid,  personally  appeared  August  J.  Timpe, 
who,  having  been  duly  sworn  according  to  law,  deposes 
and  says  that  he  is  the  Business  Manager  of  the  Talking 
Machine  World,  and  that  the  following  is,  to  the  best  of 
his  knowledge  and  belief,  a  true  statement  of  the  ownership, 
management  (and  if  a  daily  paper,  the  circulation),  etc., 
of  the  aforesaid  publication  for  the  date  shown  in  the  above 
caption,  required  by  the  Act  of  August  24,  1912,  embodied 
in  section  443,  Postal  Laws  and  Regulations,  printed  on 
the  reverse  of  this  form,  to  wit: 

1.  That  the  names  and  addresses  of  the  publisher,  editor, 
managing  editor,  and  business  managers  are: 

Publisher — Estate  of  Edward  Lyman  Bill,  Caroline  L.  Bill, 
Executrix,  Rochelle  Park,  New  Rochelle,  N.  Y. 

Editor — J.  B.  Spillane,  373  Fourth  avenue,  New  York  City. 

Managing  Editor — J.  B.  Spillane,  373  Fourth  avenue.  New 
York  City. 

Associate  Editor — J.    Raymond   Bill,   373   Fourth  avenue, 

New  York  City. 
Business  Manager — August  J.  Timpe,  373  Fourth  avenue, 

New  York  City.  - 

2.  That  the  owners  are:  (Give  names  and  addresses  of 
individual  owners,  or,  if  a  corporation,  give  its  name  and 
the  names  and  addresses  of  stockholders  owning  or  hold- 
ing 1  per  cent  or  more  of  the  total  amount  of  stock.)  Caro- 
line L  Bill,  Rochelle  Park,  New  Rochelle,  N.  Y. 

3.  That  the  known  bondholders,  mortgagees,  and  other 
security  holders  owning  or  holding  1  per  cent  or  more  of 
total  amount  of  bonds,  mortgages,  or  other  securities  are: 
(If  there  are  none  so  state.)  None. 

4.  That  the  two  paragraphs  next  above,  giving  the  names 
of  the  owners,  stockholders,  and  security  holders,  if  any, 
contain  not  only  the  list  of  stockholders  and  security 
holders  as  they  appear  upon  the  books  of  the  company 
but  also,  in  cases  where  the  stockholders  or  security  holder 
appears  upon  the  books  of  the  company  as  trustee  or  in 
any  other  fiduciary  relation,  the  name  of  the  person  or 
corporation  for  whom  such  trustee  is  acting,  is  given;  also 
that  the  said  two  paragraphs  contain  statements  embracing 
affiant's  full  knowledge  and  belief  as  to  the  circumstances 
and  conditions  under  which  stockholders  and  security 
holders  who  do  not  appear  upon  the  books  of  the  company 
as  trustees,  hold  stock  and  securities  in  a  capacity  other 
than  that  of  a  bona  fide  owner;  and  this  affiant  has  no 
reason  to  believe  that  any  other  person,  association,  or 
corporation  has  any  interest  direct  or  indirect  in  the  said 
stock,  bonds,  or  other  securities  than  as  so  stated  by  him. 

5.  That  the  average  number  of  copies  of  each  issue  of 
this  publication  sold  or  distributed,  through  the  mails 
or   otherwise,   to  paid   subscribers  during  the  six  months 

preceding  the  date  shown  above  is  (This 

information  is  required  from  daily  publications  only.) 

AUGUST  J.  TIMPE, 

Business  Manager. 
Sworn   to   and  subscribed   before  me  this  29th   day  of 
March,  1916, 

(Seal).    EUGENE  R.  FALCK. 

Notary  Public,  1053. 
(My  commission  expires  March  30,  1916.) 


THE    TALKING    MACHINE  WORLD 


81 


2  GRESHAM  BUILDING,  BASING  HALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


The  Royal  Proclamation  Prohibiting  the  Impor- 
tation of  Talking  Machines,  Accessories  and 
Component  Parts,  Will  Paralyze  the  Industry 
Unless  Some  Liberal  Policy  Is  Put  in  Force — 
Members  of  the  Trade  Much  Concerned  Over 
the  Situation — Leading  Musical  Instrument 
Firms  Unite  for  Action — Said  Board  of  Trade 
Will  Give  Consideration  to  Claims — Death 
of  Pathe  Manager — Louis  Sterling  Talks  of 
American  Trip — Winner  Record  Co.  Announce 
Exchange  Plan — to  Hold  Music  Trades'  Ex- 
position— The  News  of  the  Month  in  Detail 


London,  E.  C,  April  24. — "As  and  after  the 
27th  day  of  March,  1916,  subject  as  hereinafter 
provided,  the  importation  into  the  United  King- 
dom of  the  following  goods  is  hereby  prohibited: 
*  *  *  musical  instruments,  including  Gramo- 
phones and  Pianolas  and  other  similar  instru- 
ments and  accessories,  component  parts  and 
records  therefore. 

"Provided  always,  and  it  is  hereby  declared, 
that  this  prohibition  shall  not  apply  to  any  such 
goods  which  are  imported  under  license  given 
by  or  on  behalf  of  the  Board  of  Trade,  and  sub- 
ject to  the  provisions  and  conditions  of  such 
license." 

So  runs  the  royal  proclamation  which,  in  its 
very  simplicity  of  language,  contrasts  almost 
ironically  with  its  actual  death-dealing  results 
to  the  whole  music  trade  field  of  endeavor. 

The  recent  prohibition  of  musical  instrument 
exports  pales  in  its  effect  before  that  of  pro- 
hibition of  imports.  Without  imports  of  com- 
ponent parts  upon  which  the  industry  almost 
wholly  depends  for  its  existence,  British  musi- 
cal instrument  firms  will  have  neither  goods  for 


the  maintenance  of  foreign  trade  nor  home 
trade.  The  question  of  the  exports  prohibition, 
therefore,  is  of  little  moment  at  the  present 
time,  although  it  conjures  up  an  extraordinarily 
inept  attitude  on  the  part  of  "the  powers  that 
be"  when  we  are  one  day  informed  that  no  in- 
strument goods  must  be  exported  or  imported, 
and  the  next  day  urged  by  British  Consulate 
and  Home  Government  officials  to  wake-up  to 
the  splendid  openings  for  trade  in  this  or  that 
country! 

Be  that  as  it  may,  the  increasing  difficulties 
of  the  trade  have  at  last  reached  a  stage  when 
it  is  a  question  of  life  or  death.  We  realize, 
appreciate  to  the  full,  and  desire  to  assist  in 
every  possible  way,  the  difficult  path  of  those 
who  control  the  destiny  of  the  British  Empire. 
But  we  do  not  recognize  any  necessity  to  kill 
an  industry  in  which  millions  of  pounds  sterling 
are  invested  and  thousands  of  hard  working 
citizens  earn  their  daily  bread.  This  is  the  view 
of  the  whole  trade  without  exception.  It  is  not 
a  selfish  attitude;  it  cannot  be  so  described 
when  hitherto  flourishing  concerns  have  loyally 
denuded  their  financial  and  labor  resources  to 
a  point  which  seriously  threatens  the  efficiency 
and  maintenance  of  their  commercial  life.  No! 
In  its  legitimate  protest  against  such  drastic 
official  action,  the  trade  is  very  properly  con- 
cerned, not  so  much  against  affording  to  the 
Government  all  possible  assistance  within 
reasonable  limits,  as  to  preserve  in  the  national 
interests  a  nucleus  of  its  commerce  upon  which, 
if  weak,  foundation  it  will  one  day  again  rise  to 
pre-wartime  importance  and  prosperity.  If  the 
government  is  determined  to  pursue  a  policy  of 
wilful  repression,  it  is  time  to  call  a  halt — ener- 


getically and  forcefully  with  our  whole  and 
united  strength.  We  are  favored  with  no  exact 
official  reason  for  a  move  of  such  serious  im- 
port as  total  prohibition.  Examine  the  implied 
cause,  one  finds  that  it  centres  around  the  neces- 
sity to  conserve  shipping  space  for  cargoes  of 
greater  national  importance  than  musical  instru- 
ments. A  very  strong  reason,  but  is  it  all? 
There  is  an  undercurrent  at  work  which  takes 
its  time  in  official  quarters  that  the  public  is 
spending  money  on  musical  instrument  pur- 
chases which  ought  rather  to  be  invested  in  war 
loans.  I  am  not  sure  that  this  view  has  not  at 
one  time  or  other  actually  been  put  forward. 
Again,  I  go  so  far  to  admit  that  it  is  a  proper 
view.  But — within-  limits!  Music,  whatever 
way  we  regarded  it  before  the  war,  is  to-day 
a  necessity.  For  which  opinion  I  do  not  feel 
called  upon  to  substantiate  in  detail;  it  is  too 
obvious  from  a  medical  and  recreative  viewpoint. 
Anyway,  the  soothing  influence  of  music  is  gen- 
erally recognized  as  necessary  for  wounded 
sailors  and  soldiers,  in  the  trenches  and  rest 
camps,  on  board  warships,  and  other  warlike 
quarters,  where  it — and  it  only — is  available  to 
relieve  the  monotony  of  existence.  Ask  the 
seven-long-days-a-week  workers  who  have  no 
time  for  outside  pleasure  what  they  think  of 
music,  ask  any  one  these  days — you  get  the 
same  answer — the  provision  of  music  is  a  power 
beyond  value! 

We  do  not  ask  for  any  preferential  or  favor- 
able treatment — we  merely  ask  for  justice.  As 
time  passes  and  German  submarine  activity  in- 
creases, ships  become  more  valuable.  There 
ought  to  be  room,  though,  for  such  small  im- 
(Continued  on  page  82.) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout   the  world    as  the 

HALL-MARK  OF  QUALITY 


Branches 


Agencies 


His  Master's  Voice 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

—it  is  the  "His  Master's  Voice" 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,   violinists,  or- 
chestras and  bands — all  enshrined 
in  the  unequalled  "  His 
Master's  Voice  " 
records 


DENMARK:  Skandinavisk  Grammophon-Akti- 
eselskab,  Frihavnen,  Copenhagen. 

FRANCE:  Cie.  Frangaise  du  Gramophone,  115 
Boulevard  Richard  Lenoir,  Place  de  la  R6pub- 
lique,  Paris. 

SPAIN:  Cia.  Francesca  del  Gramophone,  56, 
Balmes,  Barcelona. 

SWEDEN:  Skandinaviska  Grammophon-Aktie- 
bolaget,  Drottning  Gatan  No.  47,  Stockholm. 

RUSSIA:  The  Gramophone  Co.,  Ltd.,  45,  Nevsky 
Prospect,  Petrograd  (Petersburg)  ;  No.  1 
Solyanka,  Solyanoi  Dvor,  Moscow;  9,  Golovinsky 
Prospect,  Tiflis;  Nowy-Swiat  30,  Warsaw;  33, 
Alexandrowskaya  Ulitsa,  Riga;  11  Michailovskaya 
XJlitsa,  Baku. 

INDIA:  The  Gramophone  Co.,  Ltd.,  139,  Bal- 
liaghatta  Road,  Calcutta ;  7,  Bell  Lane,  Fort, 
Bombay. 


Great  Britain  : 


AUSTRALIA:  S.  Hoffnung  &  Co.,  Ltd.,  Sole 
Concessionaries  of  The  Gramophone  Company, 
Limited,  163,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophonium,  Ltd.,  118-120 
Victoria  Street,  Wellington. 

SOUTH  AFRICA:  Darter  &  Sons,  Post  Box  174, 
Capetown;  Mackay  Bros.,  Post  Box  251,  Johannes- 
burg; Mackay  Bros.  &  McMahon,  Post  Box  419, 
Durban ;  Ivan  H.  Haarburger,  Post  Box  105, 
Bloemfontein ;  Franz  Moeller,  Post  Box  10S,  East 
London;  B.  J.  Ewins  &  Co.,  Post  Box  86,  Queens- 
town;  Handel  House,  Kimberley ;  Laurence  & 
Cope,  Post  Box  132,  Buluwayo;  The  Argus  Co., 
Salisbury. 

EAST  AFRICA:  Bayley  &  Co.,  Loureuzo 
Marques. 

HOLLAND:  American  Import  Co.,  22a,  Amsterd 
Veerkade,  The  Hague. 

ITALY:  A.  Bossi  &  Co.,  Via  Oreflci  2,  Milan. 
EGYPT    (Also   for  the   Soudan,   Greece  and  the 
Ottoman  Empire) :    K.  Fr.  Vogel,  Post  Box  414, 
Alexandria. 


The  Gramophone  Company,  Ltd. 

HAYES     -     MIDDLESEX     -  ENGLAND 


82 


THE    TALKING    MACHINE  WORLD 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 
Winners    leave   the   dealer   a   generous   margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED — in  U.  S.  and  British  Colonie* 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  81) 


ports  of  component  parts  as  we  require  for  the 
maintenance  of  home  trade,  leaving  out  of  con- 
sideration the  seemingly  inevitable  loss  of  ex- 
port business.  During  the  year  1915  we  im- 
ported close  upon  2.000  organs  and  harmoniums, 
about  1,300  pianos  and  60,000  small  musical  in- 
struments. These  totaled  in  value  £92,000  odd. 
The  total  value  of  imports  of  component  parts, 
musical  instrument  accessories,  etc.,  was 
£225,000.  Accepting  the  repression  of  export 
business  and  asking  only  sufficient  for  the  main- 
tenance of  home  trade,  it  is  safe  to  say  the  lat- 
ter figure  could  be  cut  down  by  half.  The  ces- 
sation of  imports  of  complete  instruments  of  a 
bulky  nature  might  of  necessity  be  a  wise  pro- 
vision, and  although  it  will  bear  hardly  in  some 
quarters,  would,  I  think,  be  met  by  the  trade  in 
the  right  spirit.  Prominent  men  of  the  trade  are 
moving  in  the  matter  with  a  view  to  securing 
some  modification  of  the  government's  serious 
action.  Any  prospect  of  the  embargo  on  im- 
ports being  removed  seems  hopeless,  but  it  is 
thought  there  may  be  sortie  little  prospect  of 
persuading  the  Board  of  Trade  to  ease  the  situ- 
ation so  as  to  allow  of  certain  necessary  com- 
ponent parts  to  be  imported  and  thus  preserve 
an  industry  which,  these  times,  has  need  of  all 
the  encouragement  possible  consistent  with 
national  interests. 
Musical  Instrument  Firms  Unite  for  Action 
Several  important  musical  instrument  firms 
are  already  united  in  action.  Prior  to  a  meeting 
at  the  Midland  Grand  Hotel,  London,  a  deputa- 
tion waited  upon  the  Board  of  Trade  authorities 
with  a  view  to  ascertaining  the  position  of 
things.  Their  reception  was  not  encouraging 
and  they  returned  with  the  information  that  the 
proclamation  was  absolute  and  that  it  had  been 
framed  only  after  very  careful  consideration  of 
the  national  interests.  If  this  be  the  case,  the 
trade  outlook  is  indeed  serious.    The  meeting 


decided  upon  close  action  to  bring  strong  pres- 
sure upon  the  government  in  the  hope  that  it 
may  relent  to  an  extent  sufficient  to  prevent  a 
total  closing  down  of  the  musical  industry,  and 
a  guarantee  fund  to  cover  the  necessary  ex- 
penses involved  quickly  reached  £1,000.  Com- 
mittees were  formed  for  immediate  action  and 
preparations  are  by  now  well  forward  to  lay 
before  the  president  of  the  Board  of  Trade  all 
information  concerning  the  disastrous  effect  of 
the  prohibition  on  the  industry  throughout  this 
country.  There  will  be  organized  a  protest  suf- 
ficiently strong,  we  hope,  to  move  the  govern- 
ment to  relent  and  open  the  door  wide  enough 
to  permit  of  the  importation  of  life-giving  parts 
and  accessories.  The  British  musical  instru- 
ment trade  has  in  the  past  waged  many  success- 
ful campaigns  against  legislation  and  trade  evils, 
but  never  before  has  it  met  with  so  formidable 
an  obstacle  as  the  present  prohibition.  The 
task  now  to  be  undertaken  is  one  of  portentious 
moment,  not  only  to  manufacturers  and  whole- 
salers, but  to  the  many  thousands  of  music 
shop  keepers  throughout  the  land.  In  this  pro- 
test every  man  who  receives  or  earns  a  penny 
by  way  of  sales,  wages  or  otherwise,  is  vitally 
affected  by  the  government's  plan  and  should 
therefore  unite  in  the  strongest  possible  action 
to  secure  fair  play.  Hesitate  not  in  the  manner 
of  doing  it  but  DO  IT! 

Later  News  Favorable 
Since  writing  the  above,  news  is  to  hand  that 
inclines  one  to  hope  the  Board  of  Trade  will 
give  further  consideration  with  regard  to  claims 
for  a  partial  lifting  of  the  import  prohibition. 
It  is  felt  that  the  disastrous  position  in  which 
the  trade  is  placed  by  this  legislation  must  give 
the  Government  pause  before  the  very  loyal 
and  just  suggestions  which  have  been  put  for- 
ward with  a  view  to  a  compromise.  The  most 
favored  idea  at  present  is  that  a  percentage  of 


last  year's  imports,  based  upon  each  company's 
figures,  should  be  conceded  as  a  means  to  save 
the  trade  from  total  extinction.  This  plan 
would  take  the  form  of  excluding  complete  in- 
struments in  favor  of  the  importation  of  certain 
very  necessary  parts  and  accessories.  Nothing 
more  definite  can  be  said  at  the  moment. 
Music  Trades'  Convention,  May  22-25 

The  sixth  British  Music  Trades'  Convention 
will  be  held  this  year  from  May  22-25,  inclu- 
sive, the  chosen  venue  being  Harrogate,  where 
was  held  the  first  music  convention,  in  1911. 
Full  details  will  shortly  be  made  known  in  the 
form  of  a  brochure,  which  is  available  to  all 
interested  in  the  movement. 

Closed  Under  Trading  with  Enemy  Act 

Orders  have  been  made  by  the  Board  of  Trade 
under  the  Trading  with  the  Enemy  Act,  requir- 
ing the  following  businesses  to  be  wound  up: 
Carl  Lindstrom,  Ltd.,  77  City  Road,  E.  C; 
Fonotipia,  Ltd.,  1  Broad  street  place,  E.  G; 
Andres  Bros.  &  Co.,  Ltd.,  85  Chiswell  "street, 
E.  C.  The  above  are  all  London  talking  ma- 
chine and  record  firms. 

Diamond  Disc  Record  Co.  Moves 

The  Diamond  Disc  Record  Co.,  Ltd.,  has  re- 
moved from  the  historical  81  City  Road  Build- 
ing to  12  Emerald  street,  Holburn,  London, 
W.  C.  W.  Denville  Simons,  the  company's  late 
manager,  is  now  with  the  Pathe  Freres  corpor- 
ation. 

Pathe  Manager  a  "Sussex"  Victim 

You  all  know  just  when  and  how  the  cross- 
channel  steamer  "Sussex"  was  torpedoed  by  a 
German  submarine.  Many  passengers'  names 
figured  in  the  "missing"  list,  and  among  them 
we  regret  to  read  the  name  of  G.  Menke,  man- 
ager at  the  London  branch  of  Pathe  Freres, 
Ltd.  Although  special  search  was  instituted  on 
both  sides  of  the  channel,  no  news  of  Mr. 
Menke  has  yet  pome  to  hand,  and  it  is  feared 


GUARDSMAN  RECORDS. 


NEEDLE  CUT. 


REGISTERED 


TRADE  MARK 


Do  YOU  Know  that  we  are  manufacturing  a  Record 
which  is  superior  to  any  expensively  advertised  brand 
that  you  handle  to  about  half  the  cost? 

We  have  700  titles  for  you  to  select  from,  including  all 
the  latest  up-to-date  English  and  American  successes. 

Send  for  Catalogues,  Trade  Terms  and  Agencies  to: 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England 


THE    TALKING    MACHINE  WORLD 


83 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  82) 


he  went  down  with  the  fore  part  of  the  ship. 
To  Enter  Bonds  of  Matrimony 

A  certain  prominent  talking  machine  man 
who  has  come  to  be  regarded  in  a  paternal 
sense  in  relation  to  the  trade,  is,  we  learn, 
about  to  enter  the  bonds  of  matrimony.  The 
happy  event  is  said  to  be  not  far  distant.  It 
has  naturally  evoked  general  interest,  not  to 
say  pleasure,  in  trade  circles  where  "the  sub- 
ject" of  this  necessarily  brief  reference  is  so 
well  known  as  almost  to  render  needless  the 
mention  of  his  name.  In  my  next  report,  per- 
haps, I  may  be  permitted  to  lift  the  veil  of 
anonymity,  which  at  present  our  friend  desires 
to  wear. 

A  Music  and  Allied  Trades  Exhibition 

A  plan  to  hold  a  music  and  allied  trades  ex- 
hibition in  London  is  on  foot  and  is  meeting 
with  some  influential  support.  The  time  se- 
lected will  be  during  the  month  of  July,  the 
visitors'  month.  According  to  present  arrange- 
ments it  is  hoped  to  secure  representation  of 
every  section  of  the  music  trade,  and  there  will 
also  be  transport,  insurance  and  publicity  sec- 
tions. While,  of  course,  such  an  undertaking 
properly  launched  would  even  in  war  time  re- 
ceive, we  believe,  ample  support,  it  is  to  be 
feared  that  recent  legislation  may  entail  some 
modification  of  the  trade's  interest  in  the  mat- 
ter. With  the  prospect  of  supplies  being  further 
restricted,  and  exports  curtailed,  we  doubt 
whether  the  original  plan,  praiseworthy  as  it 
is,  can  now  be  carried  out  in  its  entirety. 
Winner  Record  Co.  Exchange  Scheme 

Records  have  generally  been  selling  so  well 
of  late  that  the  need  of  exchange  schemes  may 
be  said  to  be  diminishing.  In  every  company's 
list,  however,  there  is  a  substratum  of  records 
which  for  some  reason  or  other  hang  fire  from 
the  selling  viewpoint.  When  ordering  new 
records  the  dealer  is  naturally  placed  at  a  dis- 
advantage, perhaps,  by  lack  of  musical  knowl- 
edge or  neglect  to  study  local  conditions,  but 
whatever  the  reason,  he  regards  with  suspicion 
any  company  refusing  facilities  of  reasonable 
exchange.  These  salient  facts  are  recognized 
by  all  the  large  companies  who  have  instituted 
a  regular  system  of  periodical  exchange.  The 
Winner  Record  Co.'s  policy  is  a  two-to-one  ex- 
change of  new  (unsold)  Winner  records,  and 
most  other  makes  of  records  be  they  worn  out 
or  broken,  four  new  Winners  must  be  ordered 
for  each  one  returned;  i.e.,  three  to  be  paid  for: 
one  free.  The  spring  exchange  has  just  been 
put  into  effect  with  very  satisfactory  results. 
Dealers  had  the  option  of  ordering  under  this 
scheme  any  records  from  the  company's  cata- 
log, including  presumably  the  very  latest  issues, 
which  comprise  selections  from  recent  popular 
revues,  as  for  instance,  "Follow  the  Crowd," 
"Toyland,"  "Bric-a-Brac,"  and  similar  produc- 
tions. Notwithstanding  that  a  large  part  of 
the  factory  is  confined  to  the  production  of 
Government  work,  the  Winner  Co.  is,  by  rea- 
son of  its  large  resources  of  manufacture,  able 


to  maintain  an  output  of  records  ahead  of  nor- 
mal times  in  both  quantity  and  quality. 

Louis  Sterling  Home  from  America 

With  a  full  quiver  of  happy  news  regarding 
American  talking  machine  prosperity,  and  a 
very  reasonable  feeling  of  satisfaction  at  find- 
ing trade  on  this  side  so  well  maintained  under 
the  present  unfortunate  conditions,  Louis  Ster- 
ling, the  European  general  manager  of  the  Co- 
lumbia Graphophone  Co.,  is  safely  back  from 
what  is  at  times  a  hazardous  voyage  across  the 
pond.  He  avers  that  Columbia  sales  in  Amer- 
ica are  considerably  ahead  of  any  previous  year 
and  is  inclined  to  the  belief  that  the  increased 
earnings  of  the  people  as  a  result  of  America's 
expanding  trade  will  tend  to  prolong  the  talk- 
ing machine  season  much  beyond  the  usually 
accepted  period.  Things  in  general  are  very 
healthy  and  Mr.  Sterling  speaks  very  optimis- 
tically of  the  future  general  trade  of  the  United 
States. 

It  is  no  secret  that  he  was  surprised  to  find 
Columbia  trade  in  England — and  this  applies 
generally  to  the  British  talking  machine  situa- 
tion— so  well  maintained.  The  Columbia  fac- 
tory at  Wandsworth,  London,  is  working  as 
hard  as  ever,  and  despite  its  liberal  resources 
of  output,  is  scarcely  able  to  keep  pace  with  the 
continuously  heavy  demand  for  Columbia  prod- 
ucts. Well,  well,  we  are  glad  to  see  him  back 
again,  and  perhaps  still  more  so  to  learn  the 
good  news  he  had  to  impart. 

Big  Run  on  Easter  Records 

Although  Eastertide  will  have  passed  by  the 
time  these  lines  appear  in  print,  it  reminds  one 
that  festivals  of  this  sacred  period  afford  the 
various  gramophone  firms  an  excellent  oppor- 
tunity to  demonstrate  th-e  ubiquity  of  mechan- 
ical music  suitable  to  any  and  every  occasion. 
"Records  for  Easter-time"  is  the  subject  of  a 
special  announcement,  public  and  otherwise,  by 
"His  Master's  Voice"  Co..  who  enterprisingly 
draw  attention  to  its  splendid  program  covering 
a  wide  and  varied  choice  of  suitable  music. 
Large  advertisements  in  the  newspapers  gave 
prominence  to  the  records  in  question;  hymn 
and  oratorio  numbers,  and  at  the  same  time 
spoke  in  modest  terms  of  the  tonal  purity  of 
the  recordings.  Of  the  artists  mentioned  in 
connection  with  these  Easter  items,  it  is  suf- 
ficient to  indicate  but  a  few  names,  as,  for  in- 
stance: Caruso,  Clara  Butt,  Kirkby  Lunn,  Rob- 
ert Radford  and  the  Westminster  Cathedral 
Choir,  Evan  Williams,  Percival  Allen,  Clarence 
Whitehall,  Mayfair  Orchestra  in  association 
with  Aimee  Maxwell,  and  George  Baker  with 
organ,  celeste  and  bells;  Leeds  Festival  Choir, 
etc.  A  marvellous  one-program  concentration 
of  talent — unsurpassed! 

New  Provisions  to  Bankruptcy  Act 

Two  important  post-dated  provisions  of  the 
1914  Bankruptcy  Act  came  into  force  on  April 
1.  Henceforth,  a  bankrupt  who  has  within  two 
years  of  his  failure  contributed  to  that  end  by 
gambling  or  rash  speculations,  is  liable  to  prose- 


cution, which  contingency  also  applies  if  his 
books  do  not  properly  disclose  the  state  of  his 
affairs  during  the  two  years  preceding  his  fail- 
ure. This  latter  provision  is  applicable  only 
to  traders  who  have  failed  on  a  previous  oc- 
casion, and  it  does  not  apply  if  the  liabilities 
are  less  than  £100  or  if  the  debtor  can  show- 
that  the  omission  was  honest  and  excusable 
With  all  these  loopholes  of  escape  the  bank- 
rupt can  scarcely  feel  very  nervous,  we  should 
imagine ! 

The  Registration  of  Firms'  Bill 

The  object  of  the  Registration  of  Firms'  Bill, 
which  has  reached  its  second  Parliamentary 
reading,  is  to  provide  for  the  registration  of 
all  firms  and  persons  carrying  on  business  un- 
der names  other  than  their  own.  It  is  a  very 
necessary  piece  of  legislation  which  one  can 
only  hope  will  speedily  pass  into  law. 

Thos.  Edens  Osborne  Still  Active 

In  common  with  other  traders,  the  recent 
scarcity  of  shipping  facilities  and  consequent 
delays  in  replenishing  stock  has  been  felt  by 
the  well-known  Belfast  factor,  Thos.  Edens  Os- 
borne, who,  however,  as  usual,  makes  good  cap- 
ital out  of  it  by  public  announcement  in  the 
local  press  when  the  goods  do  arrive.  His 
happily  conceived  announcements  continue  to 
remain  quite  an  interesting  feature  of  the  Belfast 
newspapers. 

Death  of  E.  S.  Stansfield 

I  much  regret  to  have  to  report  the  passing 
of  an  old  journalistic  colleague  in  the  person  of 
E.  S.  Stansfield,  editor  of  The  Talking  Machine 
News,  this  city.  He  died  quite  suddenly  after 
a  brief  illness,  on  March  12  at  Canvey  Island, 
where  for  several  years  past  he  had  been  a  well- 
known  and  popular  figure.  The  news  of  his 
death  has  evoked  much  sympathy  in  trade  cir- 
cles, and  for  ourselves  we  shall  miss  greatly 
his  genial  and  ever  jovial  greeting. 

Records  of  Elgar's  "Starlight  Express" 

The  above  new  production,,  with  music  by  Sir 
Edward  Elgar,  recently  made  its  bow  to  an 
enthusiastic  public  at  Kingsway  Theatre,  Lon- 
don, and  as  may  be  imagined,  recordings  of  its 
fairy-like  music  were  not  long  in  forthcoming. 
The  Gramophone  Co.,  Ltd.,  were  quick  to  ap- 
preciate the  big  prospects  of  this  attractive  play 
and,  as  usual,  secured  the  services  of  original 
artists  to  make  a  series  of  records  under  the 
baton  of  Sir  Edward  Elgar  himself.  Algernon 
Blackwood,  the  author,  is  to  be  congratulated 
upon  securing  the  master  service  of  such  a 
world-renowned  composer,  who  in  this  case, 
has  inspired  a  truly  happy  conception  with  an 
appealing  spirit  in  true  sympathy  with  the  au- 
thor's ideals.  The  vocalists  are  Miss  Agnes 
Nicholls  and  Charles  Mott,  the  creator  of  the 
organ  grinder  character  in  the  play.  A  splen- 
did set  of  "H.  M.  V."  records  are  now  available. 

At  the  instance  of  the  Gramophone  Co.,  Sir 
Edward  Elgar  met  a  representative  gathering 
of  newspaper  musical  critics  at  a  luncheon  given 
(Continued  on  page  84) 


THE  EDISON-BELL 


VELVET-FACE   (VF)  RECORD 


IS 


DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
THE   SUPREME    EFFORT   OF    GRAMOPHONIC  ART 


There  are  no  faulty  VF's,  as  Every  Record  has  to  pass  a  crucial 
test  before  it  is  released  for  sale.  The  production  is  of  the  highest 
quality.  The  Titles  and  Subjects  recorded  are  by  the  most 
prominent  artists  in  the  Gramophone  world. 

If  your  jobber  doesn't  stock  them,  try  our  Direct  Service.  It  will 
pay  you  both  for  quality  and  price.  Duty  paid.  For  full  partic- 
ulars, Wholesale  and  Retail,  apply  to 

E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


\ 


84 


THE    TALKING    MACHINE  WORLD 


The  Personal  Record  Department  of  the 
Columbia  Graphophone  Company  has 
opened  up  a  field  of  profit  for  a  great  many 
live  Columbia  dealers.  Full  particulars 
may  be  obtained  on  request. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


FROM  OUR  EUROPEAN  OFFICE 

(Continued  from  page  83) 

at  the  Savoy  Hotel,  London,  where  the  records 
were  successfully  demonstrated  to  the  complete 
satisfaction  of  a  highly  critical  audience. 
Throughout  most  of  the  reviews  published  on 
the  following  days  in  the  leading  newspapers 
there  rair  a  note  of  pleasureable  surprise  at  the 
wonderful  standard  of  tonal  purity  of  these 
"H.  M.  V."  records,  which  were  the  object  of 
much  praise.  The  public  demand  is  in  conse- 
quence, very  heavy. 

The  Newest  Zonophone  Records 
The  artistic  standard  of  Zonophone  records, 
judging  from  the  latest  batch  to  hand,  continues, 
if  anything,  to  improve  month  by  month  to  an 
elevation  quite  beyond  compare.  Of  the  most 
recent  supplement  which  includes  issues  of  new 
records  for  April  and  May,  one  can  assert  posi- 
tively that  for  all  round  quality  and  value  it 
exemplifies  in  a  remarkable  way  the  justness  of 
the  oft-repeated  slogan  that  Zonos  are  "The 
records  the  public  will  have."  Such  names  as 
Sidney  Coltham,  Mary  Law,  Bessie  Jones,  Her- 
bert Payne,  G.  H.  Elliott,  George  Formby,  the 
Misses  Elsie  and  Dorothy  Southgate,  Black 
Diamond  Band,  etc.,  speak  eloquently  of  Zono 
success  in  combination  with  the  provision  of 
operatic  and  standard  music  and  the  prompt 
issue  of  topical  numbers.  Space  precludes  men- 
tion of  the  many  excellent  records  listed  this 
month,  but  a  real  achievement  meriting  special 
commendation  is  the  "Festival  of  Empire,"  on 
two  double  records,  played  by  the  famous  Black 
Diamond  Band.  It  consists  of  a  choice  medley 
of  national  tunes  of  the  British  Empire.  Both 
are  records  of  world-wide  appeal  and  needless 
to  say  ample  provision  has  been  made  for  big 
sales. 


OBTAIN  CONTROLLING  INTEREST 


The  Doehler  Die-Casting  Co.,  of  Brooklyn, 
N.  Y.,  and  Toledo,  O.,  begs  to  announce  to  the 
trade  that  it  has  acquired  a  controlling  interest 
in  the  American  Die-Casting  Co.,  of  Newark, 
N.  J.,  which  will  hereafter  be  known  as  the 
Doehler  Die-Casting  Co.,  of  New  Jersey.  Its 
present  management  remains  unchanged. 

This  plant,  housed  in  an  up-to-date  factory 
building,  conveniently  located,  equipped  with 
modern  die-casting  machinery  and  appliances, 
and  under  most  efficient  management,  is  well 
adapted  to  the  Doehler  policy  of  quality  pro- 
duction, and  dependable  service  now  obtaining 
at  their  Brooklyn  and  Toledo  plants." 


The  Victrola  department  of  the  James  Black 
Dry  Goods  Co.,  Waterloo,  la.,  has  been  carry- 
ing on  a  very  active  advertising  campaign  in  the 
local  papers,  in  which  their  full  line  of  Victrolas 
has  been  featured  in  a  most  interesting  and  at- 
tractive way. 


Major  W.  H.  Zinn  recently  presented  F. 
H.  Watson,  county  supervisor  of  public  schools, 
of  Anniston,  Ala.,  with  a  Victor  Victrola,  to  be 
used  in  his  visits  to  the  schools  in  his  district. 


BREAK  "NO  APPROVAL"  AGREEMENT 

St.  Paul  Department  Store  Notifies  Dealers  that 
It  Would  Not  Follow  that  Rule— Demand 
for  All  the  Best  Known  Lines 


St.  Paul,  Minn.,  May  4— St.  Paul  dealers 
have  broken  away  from  the  rule  of  "no  ap- 
proval" signed  last  fall.  A  big  department  store 
last  week  notified  the  other  dealers  that  on 
May  1  the  agreement  was  off  and  the  other 
dealers  thereupon  considered  that  the  rule  was 
not  binding  on  any  one.  While  this  was  going 
on  in  St.  Paul  the  Minneapolis  dealers  met 
April  26  in  the  Elks  Club  and  appointed  a  com- 
mittee to  prepare  rules  for  restricted  approval. 
It  is  believed  that  all  the  Minneapolis  dealers 
will  sign. 

Victrolas  X.  and  XI.  in  dark  fumed  oak  are 
in  great  demand  in  the  cities  and  in  the  entire 
territory.  It  is  quite  impossible  to  supply  the 
demand. 

Laurence  H.  Lucker,  the  Edison  Diamond 
Disc  jobber,  reports  that  the  first  four  months' 
business  in  1916  was  equal  to  eight  months' 
business  in  1915,  and  that  there  is  a  continued 
growth  of  sales  every  month.  He  reports  a 
shipment  of  $10,000  of  Edison  discs  to  the  Stone 
Piano  Co.,  Grand  Forks,  and  an  equal  shipment 
to  the  same  company  at  Fargo,  as  well  as  plac- 
ing a  $12,000  account  with  Fred  Russell  at 
Duluth. 

Manager  Robert  Sowders,  of  the  Columbia 
Phonograph  Co.,  having  only  jobbing  matters 
to  look  after,  finds  plenty  to  do,  but  not  so 


many  different  things  on  his  hands.  The  Colum- 
bia, he  says,  is  pursuing  the  even  tenor  of  its 
way  to  all  parts  of  his  territory,  with  business 
quite  away  ahead  of  that  of  last  year. 

The  only  limit  to  the  Victor  business  in  the 
Northwest  territory  is  the  ability  to  get  stock, 
according  to  the  Beckwith-O'Neil  Co.  It  is 
impossible  to  obtain  the  goods  ordered.  The 
country  dealers  implore  and  pray  for  goods,  and 
scores  want  to  open  accounts.  Many  dealers 
report  an  increase  of  100  per  cent,  in  their  busi- 
ness for  the  first  four  months  of  1916  compared 
to  1915. 

And  still  the  Victor  people  are  advertising 
directly  and  indirectly.  Robert  Wilkinson,  of 
the  educational  department,  spent  the  last  week 
in  April  in  the  public  schools  of  St.  Paul  and 
Minneapolis  teaching  the  teachers  how  to  use 
talking  machines  in  school  work. 


GIVE  RECITAL  IN  WILKES=BARRE 


The  Bevan  Piano  Co.,  38  North  Main  street, 
Wilkes-Barre,  Pa.,  has  been  making  a  special 
drive  on  high-class  records  in  that  section.  Some 
time  ago  the  company  gave  an  elaborate  Victrola 
recital  in  the  local  armory  and  attracted  quite 
a  crowd. 


EDWARD  JORDAN  &  CO.  ENLARGING 


Edward  B.  Jordan  &  Co.,  cabinet  makers,  of 
Brooklyn,  N.  Y.,  are  planning  a  four-story  addi- 
tion to  their  factory  at  127  DeGraw  street. 


Yale  ChampioD  Racer 
$40. 


Are  We  Intruding  ? 

DO  you  feel  that  it  is  out  of  place  to  adver- 
tise bicycles  in  a  talking  machine  trade 
journal? 

You  wouldn't  think  so  if  you  knew  the  num- 
ber of  our  dealers  who  handle  both  phono- 
graphs and  bicycles.  The  inquiries  received 
from  our  advertising  also  tell  us  that  many 
dealers  in  musical  supplies  have  an  eye  open 
to  the  money-making  possibilities  of  bicycles. 

We  have  recently  purchased  the  manufactur- 
ing rights  and  good  will  of  the  well-known 

Yale  Bicycles 


THEY  are  a  very  popular  wheel,  well  and 
favorably  known.  A  complete  line  of  seven 
models  is  now  ready  at  retail  prices  ranging 
from  $25  to  $45. 

Write  us  for  agency  proposition  and  illus- 
trated catalog. 

The  DAVIS  SEWING  MACHINE  COMPANY 

Also  Mfrs.  of  Dayton  Motorcycles,  Bicycles  and  Motor  Bicycles 
Dept.  Y  DAYTON,  OHIO 


THE   TALKING   MACHINE  WORLD 


85 


NEWS  OF  THE  CANADIAN  TRADE 

Misleading  Advertisers  Severely  Arraigned  by 
Court  in  Recent  Talking  Machine  Case — Vic- 
trola  for  Lieut.  Governor's  Residence — Tre- 
mendous Increase  in  Demand  for  Machines 
and  Records  of  Leading  Makes 


Toronto,  Ont..  May  1. — Considerable  interest 
has  been  aroused  recently  in  a  case  before  the 
Court  of  General  Sessions  here  of  Rex  vs.  Stev- 
enson, growing  out  of  a  charge  of  fraudulent 
advertising.  The  action  grew  out  of  a  sale  of 
a  talking  machine  by  E.  E.  Stevenson,  this 
city,  who  manufactures  a  line  he  calls  "The 
Victoria."  The  purchaser  of  the  machine,  J. 
D.  Booth,  instituted  proceedings  against  Stev- 
enson and  his  agent,  Mrs.  Felstein,  in  the  Po- 
lice Court  and  they  were  committed  on  the 
charge  of  fraud  The  trial  resulted  in  the  acquit- 
tal of  Mrs.  Felstein  and  the  finding  guilty  of 
Stevenson  by  the  jury,  after  a  charge  by  Justice 
Coatsworth  in  which  he  gave  a  severe  arraign- 
ment of  that  class  of  advertising  calculated  to 
deceive,  such  as  announcements  offering  talk- 
ing machines  of  the  "Victrola"  style  for  sale. 
Sentence  is  suspended  on  Stevenson. 

The  Canadian  Phonograph  Co.  is  at  present 
featuring  the  Operaphone  double-disc  records 
very  successfully  in  this  section,  selling  them 
three  for  $1. 

A  Victrola  XIV.  was  recently  installed  in  the 
Government  House,  this  city,  for  the  use  of 
the  Lieutenant-Governor's  residence. 

E.  Van  Gelder,  of  I.  Montagnes  &  Co.,  Ca- 
nadian distributors  of  Sonora  phonographs,  re- 
cently paid  a  most  successful  business  visit  to 
the  Maritime  Provinces.  Montagnes  &  Co.  has 
now  opened  a  repair  department  for  Sonora 
machines  in  charge  of  an  expert  from  New 
York. 

A  number  of  men  connected  with  the  talking 
machine  departments  of  the  Toronto  music 
houses  had  a  get-together  evening  recently,  at 
which  an  informal  dinner  was  followed  by  a 
most  pleasing  musical  program.  The  affair  was 
held  at  the  St.  Charles  Hotel. 

John  A.  Sabine  and  Chas.  R.  Leake,  who  in 
1911  formed  the  Music  Supply  Co.  to  wholesale 
Columbia  products  in  Ontario,  report  that  the 
statement  for  the  past  year  ending  March  31, 
showed  a  volume  of  business  thirteen  times 
greater  than  that  done  the  first  year. 

The  Thomas  Organ  &  Piano  Co.,  Woodstock, 
Ont.,  who  make  piano  and  organ  benches,  have 
just  begun  the  manufacture  of  disc  talking  ma- 
chine cabinets  to  fit  the  prominent  types  of 
machines. 

J.  E.  Maloney,  of  Perth,  Ont.,  reports  an  un- 
usually satisfactory  sale  of  Edison  Diamond 
Disc  and  cylinder  phonographs  and  records,  as 
well  as  Columbia  Grafonolas,  there  being  a  good 
demand  for  the  higher  priced  machines. 

The  Nordheimer  Piano  &  Music  Co.,  Ltd.,  re- 
cently held  their  final  Victrola  recital  of  the 
season.  The  series  of  recitals  has  been  productive 
of  excellent  business.  The  recent  reduction  in  the 
prices  of  certain  lines  of  Columbia  goods  has 
brought  about  such  a  tremendous  increase  in 
record  sales  that  the  local  branch  of  the  com- 
pany has  been  unable  to  meet  the  demand.  The 
Canadian  factory  is  now  being  enlarged  to  take 
care  of  this  increase. 

The  Toronto  Grafonola  Co.  recently  had  an 
elaborate  exhibit  of  Columbia  machines  at  the 
Ideal  Home  Show  recently  held  in  this  city. 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Wh^  handle  inferior  machine-made 
American  imitations  when  you  can  get  at  similar 
prices  the  genuine  hand-made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any  other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 

163  KEARNY  ST.  SAN  FRANCISCO 

Sole  Distributors  for  the  United  States  and  Canada 


Khaki 
Moving  Covers 

will  enable  you  to  deliver  your 
phonographs  free  of  blemishes  of 

all  kinds.  No.  3  Carrying  Strap  Shown  in  Cut,  $1.00 

THESE  covers  are  made  of  Government  Khaki,  interlined  with 
heavy  felt  or  cotton,  fleece-lined,  quilted  and  properly  manu- 
factured.   Perfect  protection  in  all  weather. 

OO    ^  se       Lansing  Khaki  Moving  Cover  and 
your  delivery   troubles  will   be  over. 


GRADE  B 


Write  for  booklet 


GRADE  A 

Carrying  Straps  Extra 


e.  H.  LANSING 

611  Washington  St.  BOSTON 


ATLANTIC  CITY  CROWDS  ATTRACTED    PORTLAND,  ORE.,  DEALERS  ORGANIZE 


The  Latest  Sonora  Product  "Supreme"  Shown 
By  the  Sonora  Phonograph  Agency  on  the 
Boardwalk   Attracts   Considerable  Attention 


Talking  Machine  Men  in  that  City  Form  Asso- 
ciation with  E.  B.  Hyatt  as  President 


Atlantic  City,  N.  J.,  May  4. — One  of  the  at- 
tractive spots  on  the  Boardwalk  during  Easter 
week  was  the  Sonora  Salon,  which  was  opened 
last  October,  and  in  which  a  very  attractive  line 
of  Sonora  phonographs  were  demonstrated  to 


Portland,  Ore.,  May  1. — Practically  all  the  rep- 
resentative talking  machine  dealers  of  this  city 
met  recently  at  the  Chamber  of  Commerce  for  the 
purpose  of  forming  a  Talking  Machine  Dealers 
Association.  At  the  first  meeting  E.  B.  Hyatt, 
manager  of  the  Hyatt  Talking  Machine  Co , 
was  elected  president  and  Perry  Graves,  of  the 
Graves  Music  Co.,  was  elected  secretary  and 
treasurer.  The  new  association  will  take  an  active 
part  in  eliminating  certain  features  of  the  trade 
that  work  against  the  interests  of  the  dealer, 
such  as  sending  out  records  on  approval,  fail- 
ure to  charge  interest  on  instalments,  question- 
able advertising,  etc. 


Exterior  Sonora  Display  Rooms 

a  constant  stream  of  visitors.  The  salon  was 
beautifully  decorated  with  palms  and  blooming 
flowers  on  Easter  Day,  when  as  an  additional 
attraction  the  Sonora  "Supreme,"  the  new  $1,000 
Sonora  phonograph,  was  shown  to  an  admiring 
crowd  of  people  who  expressed  pleasure  at  its 
perfect  tone  and  beautiful  cabinet  work. 

The  Sonora  agency  in  this  city  reports  a 
fine  business,  and  it  has  been  difficult  to  fill 
orders  from  people  who  desire  Sonoras.  A  re- 
cent purchaser  was  the  local  High  School, 
which  selected  a  $150  Sonora. 

Millions  of  people  from  all  over  the  world 
pass  this  store  on  Atlantic  City's  promenade— 
the  Boardwalk — and  it  would  be  hard  to  con- 
ceive of  a  building  so  well  situated  to  advertise 
this  product.  Among  the  200,000  visitors  on  Easter 
Day  were  George  E.  Brightson,  president,  and 
L.  S.  McCormack,  general  sales  manager  of 
the  Sonora  Phonograph  Corp.,  who  assisted 
Sales  Manager  Edward  F.  Jardine  in  introduc- 
ing the  Sonora  "Supreme"  to  thousands  of 
visitors. 


0RAPH0NE  CO.  BUYS  FACTORY  SITE 

New  Orleans.,  La.,  April  17. — The  Oraphone  Co. 
has  just  perfected  and  placed  on  the  market  a 
new  talking  machine.  This  concern,  which  was  re- 
cently incorporated,  announces  that  it  will  manu- 
facture its  own  motors  shortly.  J.  Henry  Blanche, 
head  of  the  firm,  announced  last  week  that  he  had 
leased  a  factory  site  at  508  South  Peters  street. 
The  general  salesroom  has  been  established  at  609 
Common  street. 


RETURNS  FROM  VISIT  TO  THE  SOUTH 

Thos.  A.  Edison  returned  last  week  from  his 
usual  winter  sojourn  in  Florida.  He  had  a  most 
enjoyable  time  in  the  South  and  came  back 
in  splendid  physical  condition.  It  is  said  that 
during  his  stay  in  the  South  the  "Wizard"  made 
records  of  the  songs  of  his  favorite  birds.  This, 
the  newspapers  say,  he  accomplished  by  a  silent 
recording  phonograph  which  he  invented. 


LARGER  QUARTERS  IN  YORK,  PA. 

W.  P.  Swartz,  who  handles  Victor  talking 
machines  at  135  West  Market  street,  York,  Pa., 
has  found  his  business  developing  to  such  a 
point  that  two  new  demonstration  booths  had 
to  be  installed  to  take  care  of  it. 


USE 

"Arrow  " 

SOUND  BOXES 
TONE-ARMS 
MOTORS 

"They're  Built  Right" 


\ 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  N.  J. 


THE   TALKING   MACHINE  WORLD 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


employment  of  a  novel  spring  adjustment  for  the 
tone  arm  by  which  the  weight  of  the  outer  end 
thereof  and  of  the  sound  box  can  be  .  counter- 


Washington,  D.  C,  May  6. — Sound  Recording 
and  Reproducing  Machine. — Berthold  A.  Baer, 
Philadelphia,  Pa.    Patent  No.  1,171,082. 

This  invention  relates  to  sound  recording  and 
reproducing  machines,  and  the  object  thereof  is 
to  produce,  first — a  machine  wherein  a  card  or 
similar  article  can  be  mounted  for  the  purpose  of 
having  a  record  produced  thereon  by  a  moving 
needle  point  which  is  vibrated  by  the  action  of 
sound  waves ;  second — a  machine  wherein  a  record 
is  produced  on  a  card  or  similar  article  by  a 
recorder  and  the  identical  record  reproduced  by 
substituting  a  reproducer  for  the  recorder;  third — 
a  machine  for  producing  a  record  on  a  card  or 
similar  article  and  at  the  same  time  marking  the 
card  for  the  purpose  of  fixing  the  position  for  the 
orderly  reproduction  of  the  record  from  the  card ; 
fourth — a  machine  wherein  the  recording  and  the 
reproducing  can  be  interrupted,  stopped  and  con- 
tinued at  the  will  of  the  operator;  fifth — a  ma- 
chine provided  with  an  index  for  informing  the 


0  © 

operator  of  the  position  of  the  record  on  the  card. 

In  the  accompanying  drawings,  Figure  1,  is  a 
plan  view  of  the  machine  with  the  lid  open ;  Fig. 
2.  is  an  elevation  with  the  lid  down ;  Fig.  3,  is  a 
plan  view  of  the  governing  mechanism ;  Fig.  4,  is 
a  plan  view  of  the  operating  mechanism ;  Fig.  5, 
is  a  plan  view  of  the  indicator ;  and  Fig.  6,  is  a  key. 

Sound  Reproducing  Apparatus. — Forest  Cheney, 
Chicago,  111.,  assignor  to  the  Cheney  Talking  Ma- 
chine Co.,  same  place.    Patent  No.  1,170,803. 

The  principal  object  of  this  invention  is  to  pro- 
vide a  new  and  improved  sound  reproducer  es- 
pecially adapted  for  use  in  gramophones.  Other 
objects  are  to  provide  an  improved  diaphragm  for 
a  sound  reproducer;  to  provide  a  sound  reproducer 
with  its  diaphragm  so  formed  as  to  reproduce 
sounds  from  a  record  with  a  superior  propor- 
tioning and  quality  of  the  various  component 
tones. 

As  is  well  known  to  those  skilled  in  the  art,  the 
sound  waves  thrown  off  by  the  diaphragm  of  a 


sound  reproducer  do  not  ordinarily  combine  the 
tone  giving  components  in  the  proper  proportion 
as  they  occurred  initially  in  the  sound  from  which 
the  record  was  derived.  To  this  defect  is  due  the 
unnaturalness  of  the  sounds  coming  from  such 
a  sound  reproducer.  It  has  been  determined,  as 
the  result  of  much  study  and  experiment,  that  by 
certain  modifications  of  the  diaphragm,  the  neces- 
sary overtones  can  be  reinforced  or  accentuated  so 
as  to  bring  out  the  full  richness  and  peculiar  tone 
color  of  the  various  instruments  and  voices  origin- 
ally employed  in  making  the  record.  Instead  of 
making  the  diaphragm  as  a  plane  disk  of  sheet  ma- 
terial, it  is  formed  in  shallow  annular  steps  and 
in  this  way  the  desired  result  is  attained. 

Referring  to  the  drawings :  Fig.  1  is  an  elevation 
of  the  improved  sound  reproducer ;  Fig.  2  is  a 
vertical  section  of  the  same  along  the  line  2 — 2 


of  Fig.  1 ;  Fig.  3  is  a  corresponding  vertical  sec- 
tion of  a  modified  form  of  the  device;  Fig.  4  is 
a  similar  section  of  a  further  modification. 

Washington,  D.  C,  May  6. — Talking  Machine. 
— John  C.  English,  Camden,  N.  J.,  assignor  to  the 
Victor  Talking  Machine  Co.,  same  place.  Patent 
No.  1,173,104. 

The  main  objects  of  this  invention  are  to  pro- 
vide an  improved  talking  machine  of  simple,  com- 
pact, durable  and  efficient  construction ;  to  provide 
in  a  talking  machine  an  improved  mounting  for  a 


swinging  sound  box  arm,  and  improved  sound 
amplifying  means. 

In  the  accompanying  drawings  Fig.  1  is  a  frag- 
mentary side  elevation  partly  in  a  vertical  section 
of  a  talking  machine  constructed  in  accordance 
with  the  invention,  and  Fig.  2  is  a  rear  end  eleva- 
tion of  the  same. 

Sound  Reproducer. — Edmund  S.  Geer,  New 
York.    Patent  No.  1,173,501. 

This  invention  relates  to  sound  reproducing  ap- 
paratus, and  with  respect  to  certain  more  specific 
features  thereof,  to  so-called  repeating  means  there- 
for. 

The  invention  has  for  one  of  its  objects  to  pro- 
vide a  simple  and  practical  device  of  the  character 
above  referred  to. 

Another  object  of  this  invention  is  to  provide 
a  device  which  will  automatically  and  rapidly  re- 
store the  reproducer  needle  or  stylus  to  initial 
position  on  a  sound  reproducing  record  to  cause 
the  latter  to  be  replayed. 

Another  object  of  this  invention  is  the  provision 
of  light  and  durable  mechanism  for  accomplishing 
the  preceding  object. 

In  the  accompanying  drawings,  wherein  is  shown 


one  of  various  possible  embodiments  of  this  in- 
vention, Fig.  1  is  a  view  in  perspective  of  a  sound 
reproducing  machine  embodying  this  invention ; 
Fig.  2  is  a  vertical  sectional  view  taken  approxi- 
mately on  the  line  2 — 2  of  Fig.  1 ;  and  Fig.  3  is  a 
view  in  perspective  of  certain  details  of  the  inven- 
tion. 

Sound  Reproducing  Machine. — Forest  Cheney, 
Chicago,  111.,  assignor  to  the  Cheney  Talking  Ma- 
chine Co.,  same  place.    Patent  No.  1,170,802. 

This  invention  is  concerned  with  sound  repro- 
ducing devices,  and  primarily  with  the  construc- 
tion and  mounting  of  the  swinging  tone  arm,  which 
connects  the  sound  box  mounted  on  the  end  there- 
of with  the  amplifying  horn,  which  horn  is  ordi- 
narily rigidly  mounted,  and  must  have  a  connection 
with  the  tone  arm  by  which  the  latter  can  swing 
in  a  horizontal  plane  to  permit  the  needle  to  move 
from  the  edge  to  the  center  of  the  disc  record,  and 
which  must  also  be  capable  of  swinging  vertically 
to  permit  the  disengagement  of  the  needle  from 
the  disc. 

One  feature  of  the  present  invention  consists  of 
a  specific  modification  of  the  generic  invention 
in  orchestral  sections  shown  in  application  No. 
682,989,  filed  March  11,  1912,  and  in  the  applica- 
tion of  said  invention  to  the  tone  arm,  said  inven- 
tion being  specifically  shown  in  the  aforesaid  appli- 
cation, No.  682,989,  as  applied  to  the  stationary 
amplifying  horn. 

Another  feature  of  the  invention  consists  in  the 


_  „  7T,3  7TeS 

^tLOLQO, 

.  *■  i   ill  f 

;~-r— ~ 


balanced  or  neutralized,  thus  regulating  the  pres- 
sure of  the  needle  upon  the  disc. 

A  third  feature  of  the  invention  resides  in  the 
novel  mounting  of  the  tone  arm  upon  the  casing 
to  which  the  amplifying  horn  is  connected. 

To  illustrate  invention :  Fig.  1  is  a  top  plan  view 
of  a  sound  reproducing  machine  having  the  inven- 
tion applied  thereto;  Fig.  2  is  a  longitudinal  sec- 
tion through  the  tone  arm  on  an  enlarged  scale ; 
Fig.  3  is  a  detail  of  a  portion  thereof  in  section 
on  the  line  III — III  of  Fig.  2;  Fig.  4  is  a  detail 
showing  the  tone  arm  lifted  to  disengage  the  needle 
from  the  record ;  and  Figs.  5,  6,  7,  8  and  9  are 
vertical  sections  through  the  tone  arm  on  the  lines 
V— V,  VI— VI,  VII— VII,  VIII— VIII  and  IX— IX, 
respectively,  of  Fig.  2. 

Sound  Reproducing  Machine. — Forest  Cheney, 
Chicago,  111.,  assignor  to  the  Cheney  Talking  Ma- 
chine Co.,  same  place.    Patent  No.  1,170,801. 

This  invention  is  concerned  with  certain  im- 
provements upon  the  "orchestral  sections"  shown 
in  application  No.  682,989,  filed  March  11,  1912, 
for  Letters  Patent  of  the  United  States,  said 
"orchestral  sections"  being  designed  to  reinforce  or 
augment  the  air  vibrations  set  up  by  the  diaphragm 
and  more  perfectly  reproduce  the  tones  of  the  vari- 
ous orchestral  instruments  or  voices  to  whose  range 
or  register  the  sections  are  adapted. 

In  the  "orchestral  sections"  shown  in  the  afore- 
said application,  which  are  of  a  generally  cubical 
construction,  open  at  both  ends,  the  vibrations  or 
sound  waves  enter  one  end  and  pass  out  of  the 
other,  the  various  sections  being  grouped  so  that 
their  vibrating  sides  are  parallel  to  each  other  and 
to  a  common  axis,  a  complete  set  of  sections  pre- 
senting, as  it  were,  the  general  effect  of  a  flaring 
horn  or  bell,  but  square  instead  of  circular,  in  cross 
section,  and  with  the  rectangular  inner  walls  ar- 
ranged in  parallel  steps. 

In  this  improved  construction,  instead  of  having 
all  of  said  sections  parallel  to  the  same  axis,  there 
are  made  one  or  more  turns,  or  right  angles,  as  it 
were,  in  the  general  direction  in  which  the  air  vi- 
brations or  sound  waves  pass,  and  at  each  turn 
is  placed  a  modified  orchestral  section,  which  is 
called  a  "mechanical  throat,"  as  it  is  provided  with 
a  palate  and  has  the  general  effect  of  modifying 
the  clear,  forcible  and  somewhat  colorless  tones 


produced  by  the  straight  orchestral  sections,  and 
clouding  or  restraining  them  sufficiently  to  give  a 
more  human  tone  to  the  voices  and  a  more  char- 
acteristic tone  to  the  reproductions  of  the  various 
instruments. 

Fig.  1  is  a  central  longitudinal  and  vertical  sec- 
tion through  a  portion  of  a  sound  reproducing  ma- 
chine embodying  the  invention  and  containing  a 
pair  of  the  mechanical  throats ;  Fig.  2  is  a  hori- 
zontal section  on  the  line  A — A  of  Fig.  1 ;  Fig.  3 
is  a  vertical  section  on  the  line  B — B  of  Fig.  1 ; 
Fig.  4  is  a  horizontal  section  of  the  line  C — C  of 
Fig.  3 ;  Fig.  5  is  a  perspective  view  of  one  of  the 
palates  detached,  on  an  enlarged  scale;  Fig.  6  is  a 
view  of  the  lower  mechanical  throat  shown  in  Fig. 
1,  but  slightly  modified  in  a  manner  to  be  explained; 


THE    TALKING    MACHINE  WORLD 


87 


LATEST  PATENTS  RELATING  TO  TALKING  MACHINES— (Continued  from  page  86) 


DOES  IT  INTEREST  YOU? 

The  cuts  which  appear  in  this  depart- 
ment, you  can  have  for  fifty  cents, 
which  is  less  than  cost  price.  This  offer 
good  for  thirty  days  only,  and  please 
address  our  patent  department. 


and  Fig.  7  is  a  view  similar  to  Fig.  1,  and  showing 
the  upper  mechanical  throat,  but  with  the  connec- 
tions to  the  tone  arm  slightly  modified. 

Graphophone. — Arthur  Laurencioh,  Washington, 
D.  C,  assignor  of  three-fourths  to  William  F. 
Yates,  New  York.    Patent  No.  1,172,717. 

The  primary  object  of  this  invention  is  to  pro- 
vide a  graphophone  which  shall  be  peculiarly 
adapted  for  use  by  children  as  a  toy. 

To  this  end,  the  great  desideratum,  of  course, 
is  simplicity  and  consequent  cheapness  of  construc- 
tion, so  that  the  graphophone-toy  may  not  be  of 
prohibitive  cost,  but  may  be  manufactured  at  a 
low  figure  and  sold  at  a  nominal  sum,  at  a  sub- 
stantial profit. 

At  the  same  time,  the  object  is,  with  cheapness  of 
construction,  to  provide  a  structure  which  shall 
present  all  reasonable  durability. 

Additionally,  it  is  an  object  to  provide  a  grapho- 
phone-toy, for  use  with  disc  records,  which  will, 
in  operation,  be  musical  to  the  ear  of  the  auditor, 
and  in  which  the  tone  shall  be  clear  and  distinct. 

A  further  object  is  to  provide  a  graphophone  in 
which  all  noise,  such  as  rattling  or  clicking  of  ma- 
chinery, shall  be  eliminated,  thereby  insuring  a  more 
satisfactory  playing  of  the  records. 

A  further  object  is  to  eliminate  the  use  of  the 
spring  motor,  which  characterizes  the  customary 
graphophone  now  on  the  market.  A  spring  motor 
is  always  getting  out  of  order,  after  a  period  of 


use  thereof,  and  needs  cleaning,  etc.,  to  maintain 
the  same  in  proper  condition,  and,  besides,  the 
spring  motor  makes  more  or  less  noise  in  opera- 
tion. It  is,  therefore,  the  object  of  this  invention 
to  substitute  means  whereby  the  disc-supporting 
table  may  be  manually  revolved,  with  a  minimum  of 
effort  and  a  maximum  of  ease. 

The  different  views  of  the  drawing  may  be  briefly 
described  as  follows : 

Fig.  1  is  a  side  elevation  of  the  preferred  form 
of  this  invention;  Fig.  2  is  a  vertical  sectional  view 
on  the  line  2 — 2,  Fig.  3.  Fig.  3  is  a  top  plan  view, 
on  the  line  3 — 3,  Fig.  2,  looking  downward ;  Fig. 
4  is  a  fragmentary  sectional  detail  view  of  the  base 
and  the  casing,  showing  the  manner  of  their  as- 
semblage ;  Fig.  5  is  a  fragmentary  sectional  detail 
view  of  the  horn,  reproducer-needle,  etc.;  Fig.  6  is 
a  detail  view  of  a  clamp  that  may  be  used  around 
the  reduced  end  of  the  horn ;  Fig.  7  is  a  sectional 
view  on  the  line  7 — 7,  Fig.  5;  Fig.  8  is  a  detail  per- 
spective view  of  the  rod  from  which  the  horn  is 
suspended  ;  Fig.  9  is  a  fragmentary  sectional  detail 
view  of  the  horn  and  its  support ;  Fig.  10  is  a  sec- 
tion on  the  line  10 — 10,  Fig.  9;  Fig.  11  is  a  vertical 
sectional  view  of  a  slightly  modified  form  of  graph- 
ophone ;  Fig.  12  is  a  perspective  detail  view  of  a 
slightly  modified  form  of  bracket,  which  may  be 
substituted  for  that  shown  in  Fig.  11;  Fig.  13  is  a 
fragmentary  detail  view  showing  a  slightly  modified 
form  of  support  for  the  reproducer-needle ;  Fig.  14 
is  a  fragmentary  detail  view  of  a  horn  and  a 
slightly  modified  form  of  weight  for  the  repro- 
ducer-needle; Fig.  IS  is  a  detail  view  of  the  weight 
shown  in  Fig.  14;  Fig.  16  is  a  fragmentary  sec- 


tional detail  view  of  a  slightly  modified  form  of 
support  for  the  reproducer-needle. 

Pitch  Ascertaining  Attachment  for  Sound 
Reproducing  Records. — Thomas  I.  Kane,  Kane,  Pa. 
Patent  No.  1,172,533. 

The  primary  object  of  this  invention  is  to  facili- 
tate the  use  of  the  phonograph,  graphophone  and 
other  similar  music  reproducing  instruments,  as  an 
accompaniment  in  the  teaching  of  music,  and  es- 
pecially in  the  teaching  of  absolute  pitch,  by  pro- 
viding means  for  ascertaining  the  correct  pitch  at 
which  any  record  element  was  produced. 

A  further  object  of  this  invention  is  to  provide 
for  applying  this  improvement,  comprising  the 
means  of  ascertaining  the  correct  pitch,  by  a  sep- 
arate attachment,  which  may  be  made  and  sold 
as  an  independent  article  of  manufacture,  and  ap- 
plied to  existing  sound  reproducing  records  now 
in  common  use,  or  the  invention  may  be  applied  to 
the  record  during  its  manufacture. 


which  will  extend  far  enough  into  the  tube  to 
govern  the  port  leading  to  the  horn  to  vary  the  ex- 
tent of  its  opening.  At  the  same  time  the  controller 
is  made  of  such  material  that  the  metallic  vibra- 


Another  object  of  this  invention  is  to  facilitate 
the  application  of  this  improvement,  comprising 
the  means  of  ascertaining  the  correct  pitch,  to 
any  record  now  in  use  by  the  student  of  music, 
or  by  any  operator  of  sound  reproducing  instru- 
ments. 

Fig.  1  is  a  plan  view  of  a  disc  record  with  the 
pitch  groove  inscribed  thereon.  Fig.  2  is  a  cen- 
trally sectional  elevation  of  the  record  showing  the 
pitch  groove  inscribed  thereon.  Fig.  3  is  a  view 
similar  to  Fig.  2,  showing  a  modification  of  the  in- 
vention comprising  a  detachable  ring,  having  the 
pitch  groove  inscribed  thereon.  Fig.  4  is  a  frag- 
mentary plan  view  of  a  portion  of  the  record  with 
the  modification,  comprising  the  detachable  ring 
applied  thereto.  Fig.  5  is  a  fragmentary  side  view 
of  a  portion  of  a  cylinder  record  with  the  pitch 
groove  inscribed  thereon.  Fig.  6  is  an  enlarged 
detail  view  of  a  section  of  the  detachable  ring  with 
modification,  comprising  an  annular  recess  on  the 
top  surface  adapted  to  be  filled  with  a  softer  com- 
position such  as  wax  from  which  cylinder  records 
are  made. 

Sound  Controller  for  Phonographs. — Rowland 
E.  Faldl,  New  York.    Patent  No.  1,172,346. 

This  invention  relates  to  sound  controllers  for 
phonographs  and  similar  sound  reproducing  de- 
vices, and  more  particularly  to  means  for  regu- 
lating the  volume  of  sound  issuing  from  such  an 
instrument  and  reducing  the  number  of  metallic 
vibrations  existing  therein,  and  its  novelty  consists 
in  the  construction  and  adaptation  of  the  parts,  as 
will  be  more  fully  hereinafter  pointed  out. 

Most  phonographs  and  similar  instruments  are 
provided  with  a  sound  box  taking  the  vibrations 
from  the  needle.  This  in  turn,  communicates  with 
a  sound  box  tube  which  is  closed  by  any  suitable 
means,  and  just  before  its  termination  a  tube  lead 
ing  to  the  horn  is  inserted,  forming  an  elbow  with 
the  sound  box  tube.  The  closure  for  the  part 
of  the  tube  beyond  such  elbow  is  usually  a  flat 
plate  or  disc  threaded  into  the  tube.  The  purpose 
nf  this  invention  is  to  provide  this  part  of  the 
sound  box  tube  with  a  readily  insertible  controller 


tions  are  to  a  great  extent  absorbed  at  that  point 
and  the  sounds  delivered  through  the  horn  are 
made  softer  and  more  harmonious. 

In  the  drawings,  there  is  illustrated  a  preferred 
form  of  the  invention  and  its  connection  with  a 
phonograph. 

Fig.  1  is  a  plan  view  of  a  phonograph  provided 
with  controller;  Fig.  2  is  a  transverse  section 
through  the  end  of  the  sound  box  tube  and  the  ad- 
jacent part  of  the  horn,  showing  the  controller  in 
place  with  the  port  leading  to  the  horn  practically 
open  ;  Fig.  3  is  a  view  similar  to  Fig.  2  but  with 
the  controller  in  such  a  place  that  the  horn  port 
is  practically  closed;  Fig.  4  is  a  view  similar  to 
Fig.  2  but  showing  a  modified  form  of  controller; 
Fig.  S  is  a  view  of  the  same  parts,  but  showing  the 
controller  in  a  different  position ;  and  Figs.  6  and  7 
are  miniature  perspective  views  of  the  two  forms 
of  the  controllers. 

Sound  Control  for  Talking  Machines. — Vin- 
cent W.  Weczerzick,  New  York.  Patent  No. 
1,173,758. 

This  invention  relates  to  attachments  for  talking 
machines  and  particularly  to  an  improved  device 
for  controlling  the  volume  of  sound  thereof. 

Another  object  in  view  is  to  provide  a  device 
for  controlling  the  volume  of  sound  arranged  in 
the  gooseneck  of  the  talking  machine  or  at  some 
other  convenient  point  in  any  part  of  the  quantity 
or  volume  of  sound  tube,  whereby  the  tone  is  af- 
fected according  to  the  movement  of  the  controlling 
device. 

A  still  further  object  in  view  is  to  provide  a 
pneumatic  bulb  in  the  sound  tube  or  the  gooseneck 
of  the  talking  machine  and  connected  therewith  a 
tube  and  bulb  whereby  the  bulb  in  the  sound  tube 
or  gooseneck  may  be  inflated  or  deflated  at  will  and 
to  any  extent  for  varying  the  volume  of  sound  ac- 
cording to  the  particular  temperament  of  the  per- 
son operating  the  device. 

In  the  accompanying  drawings :  Fig.  1  is  a  top 
plan  view  of  a  talking  machine  with  an  embodi 


ment  of  the  invention  applied  thereto;  Fig.  2  is  a 
sectional  view  through  a  gooseneck  and  part  of 
the  sound  tube  of  a  talking  machine  with  an  em- 
bodiment of  the  invention  positioned  therein;  Fig. 
3  is  a  view  similar  to  Fig.  2  but  with  the  control 
bulb  distended :  Fig.  4  is  a  detail  fragmentary  sec- 
tional view  on  line  4 — 4  of  Fig.  2  showing  the 
width  of  the  bulb  as  distended  as  being  less  than 
the  width  of  the  gooseneck. 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

Phono^phi  Standard  Metal  Mfg.  Co. 

HjU  KiN.  3       227  CHESTNUT  STREET  NEWARK,  N.  J. 


88 


THE    TALKING    MACHINE  WORLD 


RECORD  BULLETINS  FOR  JUNE,  1916. 


VICTOR  TALKING  MACHINE  CO. 


No. 
1S011 


POPULAR  SONGS  FOR  THE  MONTH 


Dear  Old  Fashioned  Irish   Songs  My  Mother 
Sang  to  Me  (Vincent  Bryan-Harry  Von  Tilzer) 
Billy  Murray-Irving  Kaufman 
Norah  Acushla  (George  Cooper-H.  Millard).... 

Will  Oakland 

15014  Yaaka  Hula  Hickey  Dula  (Hawaiian  Love  Song) 

(from  "Robinson  Crusoe,  Jr."  at  Winter  Gar- 
den) (Goet-Young-Wendling)  

Collins  and  Harlan 

The  Kid  is  Clever  (Jas.  Broekmann)  

Collins  and  Harlan 
18022  All  I  Want  is  a  Cottage,  Some  Roses  and  You 

(Chas.   K.  Harris)  Geoffrey  O'Hara 

Croon-Time   (J.  R.   Shannon-Chas.  L.  Johnson) 
Edna  Brown-James  Reed 

15023  Nat'an   (For  What  Are  You  Waitin',  Nat'an?) 

(Tas.  Kendis)  (Hebrew  Dialect  Song)  

Rhoda  Bernard 

Cohen  Owes  Me  Ninety-Seven  Dollars  (Irving 

Berlin)  (Hebrew  Dialect  Song)  

Rhoda  Bernard 

15024  Dixieland,  My  Home  (Krams-O'Hara)  

Geoffrey  O'Hara 

I   Gave  My  Heart  and  Hand  to   Someone  in 

Dixieland    (Jeff  Brannen-Arthur  Lange)  

Peerless  Quartet 

18027  (-live  a  Little  Credit  to  Your  Dad  (Wm.  Tracey- 

Nat  Vincent)   Charles  Harrison 

Your   Wife    (Donnelly-Burkhardt-Piantadosi) . . . 

Sterling  Trio 

18030  The  Letter  that  Never  Reached  Home  (Leslie- 

Grossman-Gottler)   

Harry  Macdonough  and  Orpheus  Quartet 
I've  Lost  You,  So  Why  Should  I  Care  (Richard 

Howard)   Henry  Burr 

IS031  You  Can't  Get  Along  With  'em  or  Without  'em 
(Grant  Clarke-Fred  Fischer) ...  .Billy  Murray 
Which  Switch  is  the  Switch,  Miss,  for  Ipswich? 

David-Barnett-Darewski)   Billy  Murray 

18032  Fair  Hawaii  (James  Fulton  Kutz)  

Edna  Brown-James  Reed 

She  Sang  "Aloha"  to  Me  (Jos.  B.  Carey)  

Ravmond  Dixon  and  Orpheus  Quartet 
IS034  My  Dreamy  China  Lady  (Gus  Kahn-Egbert  Van 

Alstyne)   Lyric  Quartet 

There's  a  Quaker  Down  in  Quaker  Town  (Da- 
vid Berg-Alfred  Solman)  

Albert  Campbell-Henry  Burr 
DANCE  RECORDS 

1S026  Missouri  Waltz  (Knight-Logan-Eppel)  

Victor  Military  Band 
Floreine  Waltz  (Syncopated)   (Ernest  J.  Schus- 
ter)  Victor  Military  Band 

35546  I  Can  Dance  With  Everybody  but  My  Wife — 

Medley  One-Step  Victor  Military  Band 

Yaaka  Hula  Hickey  Dula — Medley  Fox  Trot.. 

Victor   Military  Band 
18040  Otilia  March  (Vincente  B.  Hurtado)  (Marimba) 
The   Hurtado   Bros.   Royal  Marimba 

Band  of  Guatemala 
Guatemala — Panama  March    (Mariano   B.  Hur- 
tado) (Marimba)   

The   Hurtado   Bros.    Royal  Marimba 

Band   of  Guatemala 
17950  Over  the  Waves  Waltz  (Sobre  las  Olas)  (Rosas) 

(Accordion   Solo)   Pietro 

Sirens  Waltz  (Sirene)  (Waldteufel)  (Accordion 
Solo)   Pietro 

17995  Alice,  Where  Art  Thou?  (Joseph  Ascher)  (Vio- 

lin. 'Cello  and  Piano)  McKee  Trio 

Come  Back  to  Erin  (Claribel)  (Violin,  'Cello  and 

Piano)   ;  McKee  Trio 

1S012  William  Tell  Overture   (Part  3— "The  Calm") 

(Rossini — arranged   by   C.   J.  Roberts)  

Victor   Concert  Orchestra 
William     Tell     Overture     (Part     4— "Finale") 

(Rossini — Arranged  by   C.   J.  Roberts)  

Victor  Concert  Orchestra 

15015  Evening    Chimes    (Reverie)    (A.    F.  Marzian) 

(Violin,  'Cello  and  Harp  with  Bells)  

Venetian  Trio 

Cupid's  Garden  (Intermezzo)  (Max  C.  Eugene) 
(Bell  Solo  with  Orchestra) .  .William  H.  Reitz 
35507  Tales  of  Hoffman — Venetian  Scene,  with  "Bar- 
carolle"  (Offenbach) ..  Vessella's  Italian  Band 

Slavonic  Dance  (Dvorak)  (Slavische  Tanze,  Op. 
46,   Part   1)  Vessella's   Italian  Band 

35543  Morning,  Noon  and  Night  in  Vienna  Overture — 

Part  1  (von  Suppe — arranged  by  C.  J.  Rob- 
erts)  Victor  Concert  Orchestra 

Morning,  Noon  and  Night  in  Vienna  Overture — 
Part  2  (von  Suppe — arranged  by  C.  J.  Rob- 
erts)  Victor  Concert  Orchestra 

1  SO  1 7  Tenth   Regiment   March    (In   Slow  Tempo  for 
Marching)  (R.  B.  Hall)  .  .Victor  Military  Band 
In  the  Park  March  (In  Slow  Tempo  for  March- 
ing)  (Carl  Dorn)  Victor  Military  Band 

17958  Kilkenny  (Irish  Song)   Charles  Harrison 

Molly  O!  (Wm.  J.  Scanlon)  Reed  Miller 

1S020  When  the  World  Forgets  (Gospel  Song)  (Rev. 

A.  H.  Ackley)  Homer  Rodeheaver 

In  the  Garden   (C.  Austin  Miles)    (with  Organ 

and  Brass  Quartet)  

Mrs.  Wm.  Asher — Homer  Rodeheaver 
18021  'Tis  The   Day    (Mattinata)    (Ruggiero  Leonca- 
vallo)   (Harp   accompaniment  by   Francis  J. 

Lapitino)   Theo  Karle 

I    Know   of   Two   Bright   Eyes  (Abd-ul-Mejid- 

Geo.  H.  Clutsam)   '  Theo  Karle 

17776  (.1  )  Blue  Bird  (2)  Mr.  Duck  and  Mr.  Turkey 
(3)  Six  Little  Puppies  (4)  .Little  Birdie 
("Small    Songs    for    Small    Singers")  (Neid- 

linger)    (with   Pianoforte)  Olive  Kline 

(1)  Tiddlely- Winks  and  Tiddlely-Wee  (2)  The 
Chicken  (3)  The  Bunny  (4)  Mr.  Squirrel 
("Small    Songs  for   Small   Singers")  (Neid- 

linger  (with  Pianoforte)   Olive  Kline 

18015  (1)  Household  Hints  (2)  Cat-tails  (3)  Daffodils 
<\j  3  "Lilts  and  Lyrics";  2  "Songs  of  Child 
World")     (Riley-Gaynor)     (with  Pianoforte) 

Olive  Kline 

(1)  Gingerbread  Man  (2)  Jap  Doll  ("Playtime 
Songs")   (Riley-Gaynor)   (with  Pianoforte) . . . 

Olive  Kline 
RECITATIONS  AND  SPECIALTIES 
18029  Cohen  at  the  Telephone   (Comic  Monologue).. 

Barney  Bernard 

Goldstein  Goes  in  the  Railroad  Business  (Comic 
Monologue)   Barney  Bernard 

17996  The  Tar  Baby— Part  1  (Uncle  Remus  Tells  How 

B'rer  Rabbit  Was  Too  Smart  for  Mr.  Fox) 

(Joe  Chandler  Harris)  (Recitation)   

Harry   E.  Humphrey 
The  Tar  Baby— Part  2  (Uncle  Remus  Tells  How 
B'rer  Rabbit  Was  Too  Smart  for  Mr.  Fox) 

(Joel   Chandler   Harris)  (Recitation)  

Harry  E.  Humphrey 

35544  Matrimonial   Difficulties    (Comic   Specialty  with 

Banjo)   Golden  and  Marlowe 

A  Love  Sick  Darky  (Comic  Specialty  with  Ban- 
jo)  Golden  and  Marlowe 


Size. 


BLUE  AND  PURPLE  LABEL  RECORDS 
Reinald  Werrenrath — Baritone 

45089  The  Palms   Faure  10 

The  Lost  Chord  

Adelaide  A.  Proctor — Arthur  Sullivan  10 
Harry  Lauder — Comedian 

70115  My  Bonny  Bonny  Jean  (Scotch  Specialty)  

Lauder  12 

RED  SEAL  RECORDS 
Enrico  Caruso,  Tenor— In  Italian 
88472  Tiempo  antico  (Olden  Times) ...  .Enrico  Caruso  12 
Julia  Culp,  Contralto — In  English 
(Pianoforte  by  Coenraad  V.  Bos) 
74460  Cradle  Song  of  1915  (Adapted  from  "Caprice  Vi- 

ennois)   Alice  Mattullath-Fritz  Kreisler  12 

Alma  Gluck,  Soprano — In  English 

74468  My  Old  Kentucky  Home   (with  Male  Chorus) 

Stephen  C.  Foster  12 
Alma  Gluck,  Soprano — Efrem  Zimbalist,  Violinist — 
In  German 

87244  Nur  wer  die  Sehnsucht  kennt  (Ye  Who  Have 

Yearned  Alone)  (Op.  6,  No.  6) .  .Tschaikowsky  10 
Marcel  Journet,  Bass — In  Serbian  and  French 
74466  Hymne  National  Serbe  (National  Air  of  Serbia 
— 1st  verse,  Serbian;  2nd  verse,  French)  (Boze 
pravde  ti  sto  spase)   (God  in  His  Goodness) 

Louis  Aerts-Davorin  Jenko  12 
Giovanni  Martinelli,  Tenor — In  Italian 

74469  Martha — M'appari  (Like  a  Dream)  Flotow  12 

John  McLormack,  Tenor — In  English 
64427  Bonnie  Wee  Thing.  .Robert  Burns-Liza  Lehmann  10 

64549  Venetian  Song  F.  Paolo  Tosti  10 

Nellie  Melba,  Soprano — In  English 
8S485  Songs   My   Mother  Taught  Me   (Als   die  alte 

Mutter)    (Op.   55,   No.   4)  Dvorak  12 

Margaret  Ober,  Contralto — In  German 
(Pianoforte  by  Arthur  Arndt) 
64447  Mit   deinen   blauen   Augen    (With   Your  Blue 
Eyes)   (Op.  56,  No.  4)  (Poem  by  Heine) .... 

Richard  Strauss  10 
Efrem  Zimbalist,  Violinist 
64562  Polish   Dance   (from   "Drei   Slavische  Tanze") 

Zimbalist  10 
NEW  BRITISH-CANADIAN  RECORDS 

17997  Good  Luck  to  the  Boys  of  the  Allies  (British 

Patriotic  Song)  (Morris  Manley)  

Lewis  J.  Howell 
The  Canadian  Guns  (R.  F.  W.  Rees-Lady  Bar- 
rett Lennard)   Lewis  J.  Howell  10 

17998  In   Old   Quebec— March   "Vive  la  Canadienne" 

and  "O  Canada"  Victor  Military  Band  10 

United  Empire  March  (Canadian  Patriotic  Air) 

Victor  Military  Band  10 

17999  The    Maple    Leaf   Forever    (Canadian  Patriotic 

Song)  (Alexander  Muir). Victor  Military  Band  10 
O  Canada  (Patriotic  Air).. Victor  Military  Band  10 

COLUMBIA  GRAPHOPHONE  CO. 


No. 
A1975 


A 1973 
A1974 
A1979 

A1983 

A1982 
A1982 

A1980 
A1981 

A5796 

A5797 
A5803 
A5804 


DOUBLE-DISC  BLUE-LABEL  RECORDS 
Popular  Hits  of  the  Month 


Size. 


10  50341 


10  80305 


A5774 


A5773 


A1928 


A1976 


Sail  on  to  Ceylon  (Paley).    Tenor  Duet,  orch. 
accomp  Albert  Campbell-Henry  Burr  10 

Put  Your  Arms  Around  Me  Lindy  Lou  (Pian- 

tadosi).     Tenor  Duet,  orch.  accomp  

Albert  Campbell-Henry  Burr  10 

Nat'an   (Kendis).     Hebrew  Dialect  Song,  orch.  50340 
accomp  Rhoda  Bernard  10 

I  Don't  Know  Whether  to  Do  It  or  Not  (Mer- 
rill).    German  Dialect  Song,  orch.  accomp. 

Fannie  Bryce 

She  Was  a  Girl  I  Used  to  Know  (Hanley). 

Tenor  Duet,  orch.  accomp  

Henry  Burr-Albert  Campbell  10 
You're  Like  a  Beautiful  Song  (Burke).    Orch.  50342 

accomp  Henry  Burr  10 

Some  Sort  of  Somebody  (Kern).    Orch.  accomp. 

Grace  Nash-Edgar  Stoddard  10 
You'll    Always    Be    the    Same    Sweet    Baby  80299 

(Brown).    Orch.  accompaniment  

Louise  McMahon-Henry  Burr  10 
The   Ashes   of   My   Heart    (Lange).  -Counter- 
Tenor  Solo,  orch.  accomp. ..  .Manuel  Romain    10  80303 
Your   Wife    (Piantadosi).     Orch.  accomp.... 

Sterling  Trio    10  80304 
Kiss  Me  Again  (Herbert).    Soprano  Solo,  orch. 

accomp  Grace  Kerns  10 

They  Didn't  Believe  Me  (Kern).    Soprano  and 

Tenor  Duet,  orch.  accomp  

Grace  Kerns  and  Reed  Miller 
Oh,  Joe,  With  Your  Fiddle  and  Bow  You  Stole 
My  Heart  Away  (Donaldson).    Comic  Song, 

orch.  accomp  George  H.  O'Connor  10 

I'm  Gone  (S.  H.  Dudley).    Comic  Song.  orch. 

accomp  George  H.  O'Connor    10  82103 

Now's  the  Time    (Ward).     (The  Great  Leap 
Year   Song).     Soprano   Solo,  orch.  accomp. 

Marguerite  Farrell  10 
Arrah  Go  On,  I'm  Gonna  Go  Back  to  Oregon 
(Grant-Evans).    Soprano  Solo,  orch.  accomp. 

Marguerite  Farrell  10 
DOUBLE-DISC  RECORDS 
Dance  Records  of  the  JAonth. 
So  Long  Letty  (Carroll).    Fox-trot.  Introduc- 
ing "To  Hear  Your  Voice.".  .Prince's  Band  12 
When's  It's  Orange  Blossom  Time  in  Loveland 
(Lange  and  Solman).     One-step.  Introduc- 
ing '  I'm  on  the  Road  to  Happiness."   28233 

Prince's  Band  12 
Brown  Skin   (Williams  and  Piron).  Fox-trot. 

Prince's  Band    12  28234 

That  One-step  Harmony  Strain  (Bennett)  

Prince's  Band    12  28235 
They    Didn't    Believe    Me    (Kern).  Fox-trot. 

Prince's  Band  12 
Peter    Rabbit    Hop    (Ward).     Fox-trot.  In- 
troducing "Fashionette"   Prince's  Band  12 

Come  Back  to  Erin,  Mona  Darling  (Reed  Dil-  2869 
Ion   and    Ball).     Medley    One-step.  Intro- 
ducing "My  Grandfather's  Girl"  and  "Mac-  2870 

Carry"  Prince's  Band  12 

Sweet    Cider    Time   When    You    Were  Mine 

(Wenrich,  Monaco,  Taylor,  Fischer).     Med-  2871 
ley  One-step.    Introducing:  "Those  Good  Old 
Days  Back  Home."  "Come  Back  Home  to  2872 
Old  Kentucky,"  "There's  a  Broken  Heart  for 
Every  Light  on  Broadway". .  .Prince's  Band    12  2873 
Famous  French  Overture 

Mignon   Overture    (Thomas).     Part   1   2874 

Prince's  Orchestra  12 

Mignon  Overture  (Thomas).    Part  2....   2875 

Prince's  Orchestra  12 

Tancredi  Overture  (Rossini)   2876 

Band  of  H.  M.  Grenadier  Guards  12 

Ruy  Bias  Overture  (Mendelssohn)   2877 

Band  of  H.  M.  Grenadier  Guards  12 
BLUE-LABEL  DOUBLE-DISC  RECORDS  2878 
Serenade  (Saint-Saens).    Trio  de  Lutece,  flute, 

'cello  and  harp   10  2879 

Celebre  Menuet   (Valensin).     Trio  de  Lutece, 

flute,  'cello  and  harp.  .   10  2880 

Where  Did  Robinson  Crusoe  Go  With  Friday 

on  Saturday  Night?  (Meyers).  Orcb.  ac-  28S1 
companiment   Al  Jolson  10 


I'm  Going  Way  Back  Home  and  Have  a  Won- 
derful    Time     (Schwartz).  Mezzo-soprano 

Solo,  orch.  accomp  Anna  Chandler 

A1970  Barchetta  (Nevin)   Prince's  Orchestra 

Chrysanthemums  (Penn)  ....  Prince's  Orchestra 
A1972  Come  Back  to  Erin   (Claribel).     Violin,  'cello 

and  piano  Taylor  Trio 

Ever  of  Thee  (Hall).    Violin,  'cello,  and  piano 

Taylor  Trio 

A1985  Na  Lei  O  Hawaii   (King)   Tenor  and  Octette. 

In  Hawaiian.     Guitar  and  ukulele  accomp. 

R.  K.  Holstein 

Mahina  Malamalama.    Waltz.    Kalani  and  Ka- 

lei.     Hawaiian  guitac  duet   10 

A1977  Medley  of  Hornpipes.     Accordion  Solo  

John  J.  Kimmel 

Medley  of  Reels.     Accordion  Solo   

John  J.  Kimmel 

A1932  River  of  Jordan.  Fisk  University  Male  Quartette 

Couldn't  Hear  Nobody  Pray  

Fisk  University  Male  Quartette 
A1929  Oh  Whistle  and  I'll  Come  to  You,  Sly  Lad. 

Soprano  Scotch  Folk-song,  orch.  accomp  

Marie  Sundelius 
'Tis  All  That  I  Can  Say  (Temple).  Soprano 

Solo,  orch.  accomp  Marie  Sundelius 

A1958  Robin  Adair  Columbia  Stellar  Quartette 

Just  a  Wearyin'  for  You  (Carrie-  Jacobs- 
Bond)   Columbia  Stellar  Quartette 

A1978  Wake  Up,   America!     (Glogau).     Tenor  solo, 

orch.  accomp  Henry  Burr 

Good-Bye.  Good  Luck,  God  Bless  You  (Ernest 

R.  Ball).    Tenor  Solo,  orch.  accomp  

Ernest  R.  Ball 

A1984  The  Butterfly  (Theo.  Bendix).  Morceau  charac- 
teristic. Flute  and  Clarinet  Duet,  orch.  ac- 
comp Lufsky  and  Hughes 

Humoresque     (Aulin).      Flute,    Clarinet  and 

Oboe,  piano  accomp  

Lufsky,  Hughes  and  Laurendeau 
A1943  Heaven  Is  My  Home  (Sauvage).  Orch.  accomp. 

Henry  Burr 

He  Leadeth  Me  (Bradbury).    Tenor  and  Bari- 
tone Duet,  orch.  accomp. 

Henry  Burr-Alvah  Nichils 

A1971  Casey  at  Home.     Comedy  monologue  

Michael  Casey 

Marriage  Difficulties.     Comedy  Dialogue  

Golden-Marl  ow 

A5802  The    Messiah    (Handel).     Hallelujah  Chorus. 

Orch.  accomp  Columbia  Oratorio  Chorus 

The   Crucifixion    (Stainer).     "Fling  Wide  the 
Gates."    Orch.  accomp. 

Columbia  Oratorio  Chorus. 
A5798  Serenade  from  "Les  Millions  d'Arlequin"  (Dri- 
go).     Violin    Solo.     Charles   A.    Prince  at 

the    piano   Kathleen  Parlow 

Indian  Lament  in  G  Minor  (Dvorak).  Violin 

Solo.    Charles  A.  Prince  at  the  piano  

Kathleen  Parlow 

A5801  She  is  Far  From  the  Land  (Lambert).  Bari- 
tone Solo,  accomp  L.ouis  Graveure 

An  Old  Garden  (Temple).    Baritone  Solo.  orch. 

accomp.   Louis  Graveure 

A5800  Concert  Etude  No.  2  in  D  Flat  (Liszt).  .Piano 

Solo   Leopold  Godowsky 

Nocturne  in  E  Flat  (Chopin).    Piano  Solo.. 

Leopold  Godowsky 
A5799  I  Fear  No  Foe  (Pinsuti).    Bass  Solo.  orch.  ac- 
comp Henri  Scott 

Thy  Sentinel  Am  I  (Watson).    Bass  Solo,  orch. 
accomp  Henri  Scott 


10 


10 


10 


10 


10 


10 


12 

12 

12 
12 
12 

12 
12 
12 


NEW  EDISON  DIAMOND  DISC  RECORDS 


Hezekiah — Cake  Walk  (Richardson),  for  Danc- 
ing  National  Promenade  Band 

Virginia  Reel,  for  Dancing, 

National  Promenade  Band. 
Go  to  Sleep  My  Little  Pickaninny    (Le  Barge 

and  Heltmann),  Soprano,  Gladys  Rice  and  Chorus 
My   Sweet  Little  Colleen    (Maurice),  Tenor, 

Walter  Van  Brunt 
Sextet— Lucia   (Donizetti),  Xylophone, 

Lou    Chiha  "Frisco" 
Silver  Threads  Among  the  Gold  (Danks),  Xylo- 
phone  Lou  China  "Frisco" 

Ballet  Egyptian,   Nos.   1   and  2  (Luigini), 

American    Symphony  Orchestra 
Ballet  Egyptian,  No.  3  (Luigini), 

American    Symphonv  Orchestra 

Bells  of  Lee  (Adams),  Contralto  Helen  Clark 

Serenade  (Schubert).  Tenor  Burton  Lenihan 

Der  Tyroler  und  sein  Kind  (The  Tyrolese  and 
His  Child),    (Nesmuller),  Tenor,  m  German, 

Karl  Jorn 

Mad'Ie,  ruck,  ruckj  ruck  (Come  Near  to  Me,  My 
Little  Maid).   Tenor,   in   German  Karl  Jorn 

Fille  des  Rois  (Daughter  of  Kings),  L'Africaine 
(Meyerbeer),  Baritone,  in  French,  Orphee  Langevin 

Recitatif  et  Arioso — De  l'art  splendeur  immor- 
telle— Benvenuto  (Diaz),  Bartione,,  in  French, 

Orphee  Langevin 

Als  Biiblein  klein  an  der  Mutter  Brust  (Like  an 
Infant  at  the  Mother's  Breast) — Die  lustigen 
Weiber  von  Windsor  (Nicolai),  Bartione,  in 
German, 

Otto  Goritz  and  the  Manhattan  Male  Quartet 
Der  Vogelfanger  bin  ich  ja   (The  Bird  Catcher 
Am   I) — Die   Zauberflote    (Mozart),  Baritone, 
in  German  . . ...  Otto  Goritz 


EDISON  BLUE  AMBEROL  RECORDS 

CONCERT 

Whispering  Hope  (Hawthorne),  Soprano  and 
Contralto,  orch.  ace, 

Marie  Rappold  and  Christine  Miller 
Lorsqu'a    de    folles    amours — Traviata  (Verdi), 

Baritone,  orch.  occ  Orphee  Langevin 

Als  Bublein  Klei  nand  der  Mutter  Brust — Die 
Lustigen  Weiber  von  Windsor  (Nicolai),  Bari- 
tone, in  German,  orch.  ace, 

Otto  Goritz  and  Manhattan  Male  Quartette 
REGULAR 

Boys  of  the  Dardanelles  (Little),  Baritone,  orch. 

ace  .  .>. — Frederick  Wheeler  and   Male  Chorus 
For  Auld  Land  Syne!  Australia  Will  be  There 
(Francis),  Baritone,  orch.  acc, 

William  White  and  Male  Chorus 
She   is   My    Rosie    (Harry   Lauder),  Baritone. 

orch.   acc  Glen  Ellison 

Little  Cotton  Dolly  (Geibel),  Male  voice,  unacc, 

Criterion  Quartet 

Waltz  Orchid  (Vecsey), 

Armand  Vecsey  and  His  Hungarian  Orchestra 
Played  by  a  Military  Band  (Mohr),  Tenor,  orch. 

acc  Billy  Murray 

What  Have  I  to  Give?    (Lane),   Tenor,  orch. 

acc  Emory  B.  Randolph 

Spanish  Rhapsody  (Salvetti), 

Alessios  Mandolin  Quartet 
Memories   (Van  Alstyne),  Tenor,  orch.  acc, 

Burton  Lenihan 
I  Wonder  if  You  Miss  Me  Sometimes  (Hills). 

Tenor,  orch.  acc  George  Wilton  Ballard 

I  Love  You,  That's  One  Thing  I  Know  (Gilbert 

and  Friedland),  Tenor,  orch.  acc... Manuel  Romain 
Here  Comes  Tootsi— Around  the  Map  (Finck), 

Soprano,  orch.  acc... Gladys  Rice  and  Male  Chorus 
Memphis  Blues — Fox  Trot   (Handy),  for  Danc- 
ing  National  Promenade  Band 


THE    TALKING    MACHINE  WORLD 


89 


22S2 
2283 
2S84 
28S5 
2SS6 
28S7 
288S 

2S89 
2890 
2891 
2892 
2893 
2894 
2895 


Serenade  (Schubert),  Violin,  Violoncello,  Flute 

and  Harp   Venetian  Instrumental  Quartette 

All  Aboard  for  Chinatown  (Brookhouse),  orch. 

acc  Arthur  Collins  and  Byron  G.  Harlan 

Stop!    Look!    Listen! — Fox  Trot    (Berlin),  for 

Dancing   Jaudas'  Society  Orchestra 

Songs  of  Other  Days— No.  1,  orch.  acc, 

Metropolitan    Mixed  Chorus 
Babes  in  the  Wood — Fox  Trot  (Kern),  for  Danc- 
ing  Jaudas'  Society  Orchestra 

Song  of  the  Soul  (Briel),  Soprano,  orch.  acc. 

Marie  Kaiser 
Songs  We  Used  to  Sing  in  Dixie  Land  (Caro 
Roma),  Contralto,  orch.  acc, 

Merle  Alcock  and  Male  Chorus 
Katinka    (Friml),   Tenor,    orch.  acc, 

Walter  Van  Brunt  and  Male  Chorus 
Baby    (Swing   High,    Swing   Low),  (Bennett), 

Contralto,  orch.  acc  Helen  Clark 

Blow,   Blow,   Thou   Winter   Wind  (Sargeant), 

Basso,  orch.  acc  T.  Foster  Why 

With  Verdure  Clad — The  Creation  (Haydn),  So- 
prano, orch.  acc  Marie  Sundelius 

Railroad  Jim  (Vincent),  Baritone,  orch.  acc, 

Edward  Meeker 
On  the  Hoko  Moko  Isle  (H.  Von  Tilzer), 

Arthur  Collins  and  Byron  G.  Harlan 
Strike  Up  a  Song  (Morgan),  Baritone,  orch.  acc. 

Charles  N.  Granville  and  Male  Chorus 


PATHE  FRERES  PHONOGRAPH  CO. 


No. 


POPULAR  SUCCESSES   OF  THE  MONTH 


10064  Dear  Old  Ma  (Frost  and  Sawyer),  Henry  Burr 
They  All  Sang  Annie  Laurie  (Callahan), 

M.  M.  J.  O'Connell 
1C065  Way  Down  Home  (Frost)  .  .  Peerless  Quartette 
Some  Day  the  Shadows  Will  All  Fade  Away 

(Whitson  &  Frost)  Henry  Burr 

10C67  Drifting  (Parquet  &  Keithley)  Grace  Nash 

I  Love  the  Name  of  Dixie  (Frost  &  Keithley), 

M.  J.  O'Connell 

10068  Moonbeams,  Bring  Love  Dreams  (White  and 

Frost)   Grace  Nash 

On  The  Day  You  Said  Good-bye  (Callahan  and 

Tones)   Grace  Nash 

10070  When    It's    Moonlight    on    the    Rio  Grande 

(Nathan  &  Smith)   John  Phillips 

You're  All  the  World  to  Me  (Jones  &  Lamb), 

Marie  Kaiser 

30419  The  Vacant  Chair  (Root) ..  .Peerless  Quartette 
Darling  Nellie  Gray  (B.  R.  Handy), 

Peerless  Quartette 

30422  There's  a  Little  Lane  Without  a  Turning,  on 

the  Way  to  Home  Sweet  Home  (Lewis  and 

Meyer)  Alfred  Alexander 

Sweet   Cider   Time  When   You   Were  Mine 
(McCarthy  &  Wenrich)  ..  Campbell  and  Burr 
30425  Underneath  the  Stars  (Spencer),  Eileen  Molloy 
Young  America  "We're  Strong  for  You"  (Wm. 

McKenna)   Peerless  Quartette 

MISCELLANEOUS  SELECTIONS 
30396  Hey  Wop,  Comic  Italian  Dialect  Song  (Irv- 
ing Berlin)   Rhoda  Bernard 

Rosie  Rosenblatt,  Hebrew  Dialect  Song  (Meyer 

&  Lewis)   Rhoda  Bernard 

30387  Roll  on  De  Ground:  Introducing  "The  Darkey 
Preacher"  (Darkey  Comedy), 

Billy  Golden  and  Jim  Marlowe 
Managing  Matrimony  (Darkey  Comedy), 

Billv  Golden  and  Jim  Marlowe 
MUSICAL  COMEDY  SUCCESSES 
30424  Some  Little  Bug  is  Going  to  Find  You,  from 
"Alone  at  Last"  (Hein)....M.  J.  O'Connell 
Luana  Lou  (Hawaiian  Love  Song)  (Buck  and 

Stamper)    Henry  Burr 

NEW  INSTRUMENTAL  HAWAIIAN  RECORDS 
30393  On  the  Beach  at  Waikiki  and  Kohala  March 
(Kailmai), 

Louise  and  Ferera  Hawaiian  Troupe 
Favorite  Waltz   Songs  of  Hawaii, 

Louise  and  Ferera  Hawaiian  Troupe 
30421  Old  Folks  at  Home  and  Old  Black  Joe  (Foster) 
Louise  and  Ferera  Hawaiian  Troupe 
After  the  Ball  (Harris) 

Louise  and  Ferera  Hawaiian  Troupe 
NEW  INSTRUMENTAL  SELECTIONS 

30416  Cuddles  (Wm.  H.  Penn)  Intermezzo, 

Pathe  Concert  Orchestra 
Whispering  Willows    (Victor  Herbert)  Inter- 
mezzo  Pathe  Concert  Orchestra 

30417  Home,  Sweet  Home  the  World  Over,  Part  I 

(J.  Bodewalt  Lampe), 

Pathe  Concert  Orchestra 
Home,  Sweet  Home  the  World  Over,  Part  II 
(J.  Bodewalt  Lampe), 

Pathe  Concert  Orchestra 

30423  Wake  Up  America,  Medley  One  Step  (Graff 

and  Glogau,  Wood  and  de  Costa), 

Pathe  Dance  Orchestra 
Rosemary   (Merle  von   Hagen)  Waltz, 

Pathe  Dance  Orchestra 


Size. 
10/2 

10A 
10H 

1054 
10'A 

IO/2 

10A 

10A 

ioy2 

10'A 
U'A 

uyi 


ua 
ua 

U'A 

UA 
UA 

11 A 
UA 


UA 
ua 


UA 
UA 
11A 
UA 

UA 
ua 


UA 


UA 


UA 


UA 


OPERAPHONE  MFG.  CORPORATION 

No. 

1061  Yiddish  Eyes.     Character  Songs. 

George  L.  Thompson 
Cohen  Telephones  the  Gas  Company.  Charac- 
ter Sketch  George  L.  Thompson 

1062  When  I  Get  Back  to  U.  S.  A.  Tenor  solo.  .O'Connell 
Hail  to  the  Spirit  of  Liberty.  March  (Sousa)  ..  .Band 

1063  Coming  Thro  the  Rye.    Soprano  solo,  Grace  Belmont 
Ballet  Egyptian   Band 

1064  Banjo  Song.    Baritone  solo  Alan  Turner 

Overture  Isabella.     (Suppe.)  Concert  Band 


1065  American  Fantasie.     Part  I.     Patriotic  Medley. 

(Herbert.)   -  Military  Band 

American  Fantasie.    Part  II.    Patriotic  Medley. 
(Herbert.)   Military  Band 

1066  Why  the  Band  Came   Back.     Character  Song. 

George  L  Thompson 
Stars  and  Stripes  Forever.    March.     (Sousa.)  Band 

1067  Ida's  Fox  Trot  Band 

1   Can   Dance   With  Everybody   But  My  Wife. 

One  Step  Dance  Orchestra 

1068  Chinese  Blues.     Fox  Trot  Band 

High  School  Cadets.    One  Step. 

NEW  FOREIGN  CATALOGS 

Issued  by  the  Columbia  Co.  Emphasize  the 
Demand  Existing  for  Records  in  a  Foreign 
Tongue  in  this  Country 

The  Columbia  Graphophone  Co.'s  Interna- 
tional record  department  has  recently  issued  a 


Columbia  Foreign  Catalog  Covers 

series  of  new  catalogs  which  are  noteworthy 
for  the  beauty  of  their  cover  designs  and  the 
diversity  of  their  contents.  This  department  is 
leaving  no  stone  unturned  to  co-operate  with 
Columbia  dealers  throughout  the  country,  and 
the  success  it  is  achieving  is  evidenced  in  the 
many  letters  of  commendation  which  the  de- 
partment has  received  from  Columbia  represen- 
tatives in  all  sections. 


1069  Hauoli  (Jubilee)  Hawaiian  Singing  Guitars. 

Smith  &  Kiano 
Waikiki  Rag  Medley.    Hawaiian  Singing  Guitars. 

Smith  &  Kiano 

1070  Carry   Me   Back  to   Old  Virginia. 

Mozart  Male  Quartette 
Somewhere  a  Voice  is  Calling.    Tenor  solo. 

Hal  Reed 

1071  The  Bulldog  on  the  Bank  Mozart  Male  Quartette 

The  Holy  City.    Tenor  Solo  Hal  Reed 

1072  Absent   Mozart  Male  Quartette 

The  Skaters.    Waltz  Dane  Orchestra 

Three  of  these  new  catalogs  are  shown  here- 
with, and  as  the  cover  of  each  book  is  designed 
in  four  or  five  colors  it  produces  a  striking  effect 
that  cannot  fail  to  attract  the  attention  of  vis- 
itors to  the  store. 

The  German-Austrian  catalog  contains  over 
650  selections,  vocal  and  instrumental,  folk 
songs,  national  patriotic  airs,  operatic  and  pop- 
ular music.  In  this  catalog  are  violin  records  by 
Christeta  Goni  and  Irene  Stolofsky,  two  phe- 
nomenal girl  violinists. 

The  French  catalog  lists  fifty  operatic,  con- 
cert and  instrumental  pieces.  The  Republican 
Guard  Band,  which  is  internationally  popular, 
and  A.  J.  Harpin,  one  of  the  best-known  French 
bassos  in  Canada  and  this  country,  are  repre- 
sented in  this  catalog. 


SUCCESS  WITH  THE  PATHEPHONE 

Hugh  McLean,  of  McLean  Bros.,  384  High 
street,  Holyoke,  Mass,  a  successful  furniture 
house  of  that  city,  was  a  visitor  to  New  York 
this  week.  McLean  Bros,  opened  a  talking 
machine  department  a  few  months  ago  which 
has  achieved  gratifying  success.  The  products 
of  the  Pathe  Freres  Phonograph  Co.  are  handled 
exclusively  in  this  department,  and  Mr.  McLean 
states  that  the  demand  for  Pathephones.  and 
Pathe  discs  has  far  exceeded  expectations.  The 
new  Pathe  records  are  meeting  with  marked 
favor  while  the  Pathephones  retailing  at  $100 
and  upwards  are  proving  very  popular. 


WEBB  DOING  A  GROWING  BUSINESS 


Atlanta,  Ga.,  May  5. — LeRoy  Webb  &  Co.,  who 
recently  moved  into  new  quarters  at  83  Peach- 
tree  street,  report  an  excellent  business  in  the 
Victor  line,  which  they  have  been  carrying  for 
some  time.  The  business  has  increased  to  such 
an  extent  during  the  past  year  that  larger  quar- 
ters were  necessary.  The  new  location  is  oc- 
cupied jointly  with  the  Windmayer  Music  Co., 
dealers  in  sheet  music  and  supplies.  Fred  C. 
Windmayer,  manager  of  this  concern,  was  for- 
merly connected  with  the  Phillips  &  Crew  Co., 
being  in  charge  of  the  sheet  music  department 
there. 


NEW  BIG  STORE  IN  NEW  YORK 


Samuel  A.  Sherman  has  opened  an  elaborate 
talking  machine  store  at  3138  Third  avenue. 
New  York,  near  116th  street,  with  his  brother, 
M.  Sherman,  in  charge.  The  store,  which  is  in 
a  prominent  location,  is  equipped  with  six  dem- 
onstrating booths  and  carries  a  full  line  of  Vic- 
tor and  Columbia  machines  and  records. 


The  Elipse  Manufacturing  Co.,  of  Marion,  O.. 
has  been  incorporated  to  manufacture  talking 
machines,  with  a  capital  of  $10,000. 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  MarbrMge  Bldg.,  34th  St.  and  Broadway,  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginapkones; 
Coin-operated    Mandolin    Orchestrions;  Vacuum 
 Cleaners  and  other  specialties.   


NEEDLES 

WE  MANUFACTURE 

Diamond  needles  for  Edison 
Sapphire  needles  for  Edison 
Sapphire  needles  for  Pathe 

in  stock  ready  for  delivery 
MERMOD  &  CO.,  505  5th  Ave.,  N.  Y. 


Keep  Your  Record  StocK  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  20*page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


90 


THE    TALKING    MACHINE  WORLD 


Leading  Jobbers  of  Talking  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 


Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 

EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman  ,JMay&  Go. 

San  Francisco,  L03  Angeles,  Portland.  Seattle,  Spokane 

PACIFIC  COAST  DISTRIBUTORS 
Victrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Holton  Band  Instruments 


9(0 


17  NORTH  WABASH 
CHICAGO 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 
RICHMOND,  VA. 


COLUMBIA  FLOAT  IN  HARLEM  PARADE 


Cowperthwait  &  Sons  Feature  the  Columbia  in 
Recent  Carnival  Held  in  This  City 


At  the  recent  parade  of  trucks  and  floats  in 
the  Harlem  carnival,  one  of  the  most  attractive 
displays  was  that  presented  by  Cowperthwait  & 
Sons,  Third  avenue  and  One  Hundred  and 
Twenty-first  street,  the  well-known  and  popular 
furniture  house. 

For  some   time  past  Cowperthwait   &  Sons 


The  Cowperthwait  Float 

have  maintained  a  Columbia  department  which 
has  achieved  a  large  measure  of  success,  and  in 
order  to  gain  valuable  publicity  for  this  depart- 
ment, the  store  management  decided  to  feature 
the  Columbia  line  on  their'  parade  float. 

The  result  of  this  decision  is  evidenced  in 
the  photograph  of  the  Cowperthwait  float  shown 
herewith.  A  giant  "Grafonola"  formed  the  key- 


The  Chicago 
Edison  Jobber 

The  perfection  of  musical 
Instruments  — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  advertising 
for  the  dealer — Our  plan. 

The  PHONOGRAPH  CO. 

229  So.  Wabash  Ave.,  CHICAGO 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  AND  CHICAGO 

Tivo  points  of  supply;  order  from  the  nearer 


GATELY-  HAIRE  CO.,  Inc. 

//  it's  Victor,  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


The  PERRY  B.  WHITSIT  CO. 

Distributors  of 

Victrolas  and  Victor  Records 

COLUMBUS,  OHIO 


W.J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR  &  EDISON 

Distributors 


Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


PACIFIC  COAST  DISTRIBUTORS 
322  Post  Street  San  Franc  -co 


O  LIVER 
DITSON 
COMPANY 

BOSTON 


Largest  VICTOR  Talking 
Machine  Distributors  East  of 
Chicago.   

Creators  of  4  The  Fastest  Victor 
Service."  Let  as  tell  you  more 
about  oar  service. 


Every  Jobber  in  this  country  should  be  represented  in  this  department. 
The  cost  is  slight  and  the  advantage  is  great.  Be  sure  to  have  your 
card  in  this  department  of  the  The  Talking  Machine  World. 


note  of  the  display,  and  the  accompanying  artistic 
decorations  and  distinctive  color  schemes  won 
hearty  praise  from  the  thousands  of  spectators 
along  the  route  of  the  parade. 


W.  G.  GASTON  APPOINTED 

The  Victor  Talking  Machine  Co.  has  announced 
the  appointment  of  W.  G.  Gaston  as  traveling  rep- 
resentative in  local  territory,  succeeding  A.  H. 
Bates,  who  has  been  appointed  manager  and  buyer 
of  the  Victrola  section  of  John  Wanamaker's, 
Philadelphia.  Mr.  Gaston  is  thoroughly  familiar 
with  Victor  policies  and  methods,  having  previously 
been  traveling  representative  for  the  Victor  Co. 
in  Ohio  territory. 


NEW  EDISON  DEALERS 

Thomas  A.  Edison,  Inc.,  in  a  recently  issued 
bulletin  called  attention  to  the  following  lists  of 
dealers  who  have  arranged  to  handle  Edison  prod- 
ucts; Disc  and  Amberol  dealers — B.  L.  Conchar, 
Springfield,  Mass. ;  Frank  Bangs,  Dodge  City, 
Kas. ;  Pufnnburg  Furniture  Co.,  Wilkinsburg,  Pa.; 
Rosser-Smith  Furniture  Co.,  Pratt,  Kas.;  Mrs.  T. 
Kaiser,  Muscoda,  Wis.;  Western  Automatic  Music 
Co.,  Dallas,  Texas;  Cooey-Bentz  Co.,  Wheeling, 
W.  Va.;  Jones  &  Briles,  Chariton,  Pa.;  J.  B.  Cur- 
rie,  Mt.  Ayr,  la. ;  T.  J.  Thomas,  Aberdeen,  Wash. ; 
Turner  Bros.  Pharmacy,  Sidney,  Mont. ;  J.  P.  Nel- 
so,  Yankton,  S.  D. ;  F.  J.  Davis,  Fayette,  la.; 
Miller  Mercantile  Co.,  Memphis,  Tenn.  Previous 


disc  dealers  taking  on  Amberol :  A.  L.  Arvidson 
Piano  Co.,  Denver,  Colo. ;  C.  C.  Morrison,  Barron, 
Wis.;  Runnerburger  Bros.  &  Co.,  Harrisonville, 
Mo.;  Easterbrook  Bros.,  Saybrook,  111.;  W.  Ha- 
machek,  Jr.,  Kewaunee,  Wis. ;  H.  W.  Thompson 
&  Co.,  Hackensack,  N.  J.  New  dealers,  Amberol 
only:  Lenhart  Drug  Co.,  Bismarck,  N.  D.; 
Turtle  Lake  Drug  Co.,  Turtle  Lake,  N.  D.; 
Owl  Drug  Store,  Rowan,  Mont.;  Willis  Wolfe, 
Meade,  Kas.;  Fedullo  Music  Co.,  Philadelphia, 
Pa.;  F.  B.  Houghton,  Ottawa,  Kas.;  Peter 
E.  Schulstad,  Dogden,  Minn.;  D.  McGregor,  More- 
wood,  Ont.,  Can. ;  T.  D.  Wootin,  Lumber  City. 
Ga. ;  Herzog  &  Spindler,  Chicago,  111.;  M.  Rabin, 
Chicago,  111. ;  Levy  Bros.,  Newburgh,  N.  Y. ;  E.  I. 
Stroman,  Uvalde,  Tex.;  A.  W.  Hanson,  LaCrosse, 
Wis. 


OPEN  NEW  COLUMBIA  DEPARTMENT 

Manchester,  N.  H.,  April  17. — James  A.  Scully 
opened  a  new  talking  machine  department  on 
the  second  floor  of  his  store  at  1097  Elm  street 
last  week,  which  is  said  to  be  the  largest  and 
most  modern  department  of  its  kind  in  this  sec- 
tion of  the  State.  Five  demonstration  rooms, 
forty  demonstrating  machines  and  three  at- 
tendants are  in  the  department.  The  Columbia 
Grafonola  is  handled  exclusively,  and  a  com-, 
plete  stock  of  Columbia  records  is  carried  in 
the  store.  The  opening  of  the  new  department 
was  announced  in  large  three-quarter  page  ad- 
vertisements which  appeared  in  the  daily  press. 


CLEAR  AS  A  BELL 


What  your  customers  buy 

A/TEN  and  women  who  purchase  phono 

graphs  are  naturally  somewhat  interested  in  the 
mechanical  construction  of  the  machine.     But  they  come 

to  buy  accurate  sound  reproducing  mechanism  as  a  whole,  and  not  a  collection 
of  gears,  levers,  springs,  needles,  etc. 


TTHIS  is  why  it  is  unneces- 
sary for  Sonora  to  elaborate  on 
the  details  of  construction.  Each  in- 
dividual part  of  this  instrument  has 
its  work  to  do,  and  that  it  does  it 
correctly  is  proven  by  thousands  of 
tests  before  the  part  goes  into  the 
finished  machine. 


T 


HAT  the  motor  costs  more 

to  make  than  most  complete  ma- 
chines ;  that  our  patented  tone  control 
is  where  it  should  be — at  the  sound 
source ;  that  the  cabinet  work  is  of  a 
remarkably  superior  nature,  etc.,  etc., 
these  are  trivial  compared  with  this 
one  big  outstanding  fact — 


THE  magnificent  perfect  tone  of  the  Sonora  won  for  it  the 
highest  rating  at  the  Panama-Pacific  International  Expo- 
sition; and — because  of  this  magnificent  perfect  tone — our 
enlarged  and  re-enlarged  factories  are  taxed  to  the  utmost  to 
keep  pace  with  the  tremendous  demand. 

If  you  are  interested  in  representing  the  Sonora  in 
your  territory  we  suggest  that  you  write  us  at  once 

Nine  splendid  models 

$35    $50    $75    $100    $135    $150    $225    $300  $1000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 

Representatives  throughout  the  country 


THE    TALKING   MACHINE  WORLD 


:  >:  a  a  a  b  a  a  : 


[aBBBaaaa: 


:aaBBBBBBBBB: 


:  vassal 


a  B  |  § 


a 


a 

I 

B 

m 


I 
a 

s 

a 
B 


a 

i 

a 

B 


B 
B 
B 

B 
B 

B 
B 

B 
B 


I 


B 
B 


B 

B 
B 

I 

m 


M 

B 
B 

a: 
a 
a 


a 
a 

I 


a 

1 
i 

a 
a 


More  Distinctive 
Than  a  Strad 


ALBERT  SPALDING 
America's  premier  violinist,  proving  that  the  full  richness 
of  his  interpretations  is  Re-Created  by  The  New  Edison. 


The  genius  of  the  great  Stradivari 
did  not  produce  a  violin  so  dis- 
tinctive from  other  violins  as 


eh*  NEW 
EDISON 


is  distinctive  from  all  other  sound 
reproducing  instruments. 

In  no  other  field  of  scientific, 
artistic  or  mechanical  endeavor 
has  so  distinctive  an  achievement 
been  made  as  by  Edison  in  the 
development  of  his  new  art,  by 
which  all  forms  of  music  are 
literally  Re-Created  —  nothing 
which  the  human  mind  can  con- 
ceive possesses  so  great  a  distinc- 
tion among  similar  articles  as 
Edison's  new  invention  has 
achieved  in  the  field  of  sound 
reproduction. 


This  distinctiveness  extends  to  the  sales  policy  and 
methods  of  Edison  dealers,  who  are  Edison  dealers 
because  of  their  fitness  to  properly  present  The  New 
Edison  to  the  most  sensitive  music  lover.  We  welcome 
correspondence  with  dealers  of  equal  calibre. 

Address  us  direct  or  the  jobber 
in  the  list  be/ow  nearest  you. 


THOMAS  A.  EDISON,  Inc. 

279  Lakeside  Avenue,  ORANGE,  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS: 


CALIFORNIA 
Los  Angeles — Diamond  Disc  Distribut- 
ing Co. 

San  Francisco— Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New   Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 

IOWA 

Des  Moines — Harger  &  BHsh. 
Sioux  City — Harger  &  Blish. 


LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of 

Manhattan, 
Syracuse — Frank   E.  Eolway  &  Son. 


Cincinnati- 
Cleveland  > 


Portland- 


OHIO 
-The  Phonograph  Co. 
-The  Phonograph  Co. 

OREGON 
-Pacific  Phonograph  Co. 


PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 


TEXAS 

Dallas  —  Texas-Oklahoma  Phonograph 
Co. 

E!  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden-^Proadfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.  of  Detroit 

MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 
Kansas  City — The  Phonograph  Co.  of 

Kansas  City. 
St  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 


NEBRASKA 
Omaha — Shultz  Bros. 

VIRGINIA 
Richmond — -C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The    Phonograph     Co.  of 
Milwaukee. 

CANADA 

Montreal — R.  S.  Williams  &  Sons  Co., 
Ltd. 

St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co.. 
LtdV 

Calgarv— R.  S.  Williams  &  Sons  Co., 
Ltd'. 


a 
a 

a 


a 
a 

a 

a 


3 


m 

a, 

B 

a 
a 


S 


a 

a 

B 

I 

."J 

a 
a 


a 
a 
a 
a 
a 

B 

a 
a 


a 

-| 

a 

I 
B 
a 


i 
i 
i* 
m 

I 


1 
s 

a 


a 

a 

a 
a 
a 

a 


a 

a 


a 


1 

B 

p  ■  ____  ■  •  W 

f=K^=sisS?HKki(i5?l~^5AS=«^"-  a  as  S  a  ;:  a  a  a  a  a  a  a  a~a  a  aBaaa;taaaaBBBBB  sss  a"  s'rss  a  a  a  a  a  a  a  a  a  a  a  a  B  a  a  a  a  b'b  a  a  a  a  a  gas;  a  a  a 


VOL.  XII.   No.  6. 


SINf  LE- COPIES.  20  CENTS 
PER    YEAR,    ONE  DOLLAJt 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  June  15,  1916 


The  best-known  trade  mark  in  the  world 

"The  Victor  talking  machine's  design,  'His  Master's  Voice/ 
has  become  a  household  word,  and  the  quaint  little  fox  terrier  at 
attention  before  the  horn  is  familiar  to  more  Americans  than  any 
of  the  world's  great  masterpieces" — Collier's  Weekly. 


Entered  as  second-class  matter  May  2.  190S,  at  the  post  office  at  New  York,  N.  Y.,  under  tbe  act  of  Congress  of  March  2,  1879. 


1  he  Color-Camera  of  Sound 

J-[AV}L  you  ever  overheard  a  conversation 

on  the  subject  of  phonographs  when  the  people  talking  were 

unaware  that  you  were  interested  in  the  sale  of  these  instruments  in  any  way  ? 


TF  you  have,  you  will  have 
been  impressed  by  the  feel- 
ing of  the  people  towards  the 
Sonora.  Invariably  it  is  rec- 
ognized as  the  leader  of  all 
phonographs.  And  every  So- 
nora owner  is  such  a  staunch 
and  enthusiastic  advocate  of 
the  merits  of  his  machine 
that  you  cannot  fail  to  under- 
stand that  here  is  something 
quite  different  from  the 
ordinary  run  of  inanimate 
commercial  products. 

The  beauty,  the  naturalness, 
the  life-like  sound -photo- 
graphy of  the  Sonora  is  what 
accounts  for  this. 


c($rancT 


With  a  Sonora  at  home  the  possessor  can  have  repeated 
at  will  the  greatest  triumphs  of  famous  musical  artists. 


C  O  well  does  the  Sonora 
^  accomplish  its  function 
that  it  stirs  wonderfully  even 
those  who  ordinarily  would 
be  apathetic  at  a  good  per- 
formance. 

Those  who  investigate,  even  casually, 
cannot  but  perceive  that  the  marvel- 
ous tone  of  the  Sonora  has  built  for 
it  a  wonderful  reputation  such  as  is 
possessed  by  no  other  phonograph. 

The  Sonora  is  better  than  "good." 
The  Sonora  is  unusual. 

Why  it  is,  is  revealed  by  a  study  of 
its  structural  features. 

That  it  is,  is  of  vital  importance  to 
all  those  of  you  who  wish  to  sell  the 
finest,  the  most  desirable,  and  the 
most  highly  regarded  products,  and 
wish  to  build  up  a  lasting  business. 

Correspondence  regarding  agencies  is  invited. 


Ten  Superb  Models 

$45,  $60,  $75,  $100,  $150,  $175,  $190,  $225,  $350,  $1,000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 
Representatives  throughout  the  country 
THE  PHONOGRAPH  THAT  RECEIVED  THE  HIGHEST  AWARD  FOR  TONE  AT  THE  PANAMA-PACIFIC  EXPOSITION 


The  Talking  Machine  World 


Vol.  12.    No.  6 


MONDAY  BEST  COLLECTION  DAY 

Collecting  Plan  Worked  Out  by  Fergusson 
Music  Co.  That  Should  Appeal  to  Other  Talk- 
ing Machine   Dealers — Getting  Money  First 

Practically  all  talking  machine  dealers  have 
been  vexed  with  the  problems  of  collection.  As 
a  result  many  have  found  short  cuts,  and  sys- 
tems which  have  changed  the  collection  situa- 
tion into  a  decidedly  more  remunerative  thing. 
Right  along  this  line  is  a  collection  tip  which 
E.  M.  Howard,  of  the  Fergusson  Music  Co., 
Newport  Xews,  Va.,  has  sent  The  World. 

"We  had  some  difficulties  in  keeping  collec- 
tions up  to  par  until  one  day  an  idea  struck 
me.  I  gathered  a  few  statistics  from  our  col- 
lection books  and  discovered  that  our  collector 
had  good  results  on  Monday,  fair  on  Tuesday 
and  poor  on  Wednesday.  In  other  words,  Mon- 
day was  the  ideal  time  for  a  'home  run  drive.' 

"I  had  the  bookkeeper  route  out  and  subdivide 
all  the  collection  cards  in  eight  individual  dis- 
tricts. We  have  four  salesmen,  a  collector  and 
three  other  available  men,  making  eight  in  all. 
We  start  out  on  Monday  morning  bright  and 
early  at  7.30  and  beat  the  other  collectors  tc 
it,  and  get  our  money  all  collected  in  by  noon 
Monday,  that  is,  the  ones  we  have  collected 
from.  The  idea  is  that  everybody  has  money 
on  Monday  morning  and  if  we  go  for  money 
while  customers  have  it  we  get  it.  The  results 
have  shown  so  wonderful  the  past  few  months 
that  I  want  the  entire  'Trade'  to  know  this  little 
tip.  Because  after  all  getting  the  money  is  the 
principal  feature  in  the  entire  business." 


HELPS  THE  SAFE  AND  SANE  FOURTH 

Public  More  Inclined  to  Buy  Talking  Machine 
Records  Than  Fireworks,  Says  Victor  Co. 

In  sending  out  to  its  dealers  advance  lists  of 
records  suitable  for  Fourth  of  July  celebrations 
on  July  4,  the  Victor  Co.  paid  the  following 
tribute  to  a  nation-wide  tendency  towards  a 
safe  and  sane  Fourth.  A  letter  to  the  dealer' 
says:  "Every  Fourth  of  July  there  is  more  and 
more  money  being  spent  for  records  instead  of 
for  fireworks,  and  Victor  dealers  have  learned 
to  make  quite  a  little  preparation  for  celebrating 
the  nation's  birthday." 

GROWING  TRADE  IN  NEW  CASTLE,  PA. 

W.  F.  Dufford  &  Co.,  Inc.,  of  That  City,  Fea- 
turing Both  Edison  Diamond  Disc  and  Co- 
lumbia Lines  with  Growing  Success 

New  C  astle,  Pa.,  June  4. — W.  F.  Dufford  & 
Co.,  Inc.,  320  East  Washington  street,  this  city, 
who  have  a  complete  talking  machine  depart- 
ment in  their  home  furnishing  store,  report  a 
most  satisfactory  business  in  that  city.  The 
company  started  with  the  Columbia  line  of 
machines  and  records,  and  after  six  months  se- 
cured the  agency  for  the  Edison  Diamond  Disc 
and  Amberola  phonographs  and  records  for  New 
Castle  and  vicinity,  which  line  they  have  been 
featuring  very  strongly  and  successfully. 

The  business  of  the  department  has  reached 
such  a  point  that  a  motor  delivery  wagon  is 
used  exclusively  for  delivering  talking  machines 
and  records,  and  for  doing  other  hauling  con- 
nected with  that  department. 

HE  WANTED  A  SLOGAN  AND  GOT  IT 

"I  want  a  slogan,"  said  the  manufacturer  of 
phonograph  records.  "Something  that  will  con- 
vey the  idea  that  our  records  never  wear  out." 

The  advertising  man  lit  a  fresh  cigarette  and 
thought  for  eight  seconds  by  the  clock. 

"How  will  this  do?"  he  asked.  "One  of  our 
dance  records  will  outlast  the  best  hardwood 
dancing  floor  ever  built." 


New  York,  June  15,  1916 


A  HANDSOME  FLORAL  FLOAT 

Sherman,  Clay  &  Co.  Attract  Attention  with 
Handsome  Display  in  Causeway  Celebration 
Parade  Held  in  Sacramento,  Cal.,  Recently 

Sacramento,  Cal.,  June  2. — One  of  the  fea- 
tures of  the  big  parade  and  pageant  held  in  this 
city  recently  during  the  four  day  "Causeway" 
celebration  was  the  elaborate  floral  float  entered 
by  the  local  house  of  Sherman,  Clay  &  Co.,  and 
which  is  illustrated  herewith.  The  float  was 
designed  by  W.  Thornberg,  of  the  piano  de- 


The  Sherman,  Clay  &  Co.  Carnation  Float 


partment  of  Sherman,  Clay  &  Co.,  and  over 
6,000  red  and  white  carnations  were  used  in 
working  out  the  design.  Miss  E.  Travers,  one 
of  the  leading  musicians  connected  with  the 
store,  stayed  at  the  piano  throughout  the  line 
of  march  and  played  the  instrument  almost 
continuously.  A  Victrola  XVI.  was  also  one  of 
the  features  of  the  float. 

The  float  attracted  much  attention  and  favor- 
able comment,  and  the  company's  name  in 
flowers  on  the  sides  proved  an  excellent  adver- 
tisement. 

The  "Causeway"  celebration  was  held  to  com- 
memorate the  opening  of  the  new  causeway  or 
road  here  fdr  motorists  which  will  save  them 
thirty-five  miles  on  the  trip  from  Sacramento 
to  San  Francisco  and  attracted  wide  attention 
and  large  crowds. 


"There  are  nothing  like  complaints  to  help 
business,"  declared  a  talking  machine  salesman, 
who  had  spent  some  years  in  the  retail  end  of 
the  business  and  knows  the  conditions  therein. 
"By  that  I  do  not  mean  that  faulty  instruments 
that  produce  nothing  but  complaints  cause  a 
dealer  to  expand,"  he  explained,  "but  a  few 
complaints  with  the  average  high  grade  house, 
properly  handled,  will  result  in  a  cementing  of 
friendships  that  are  valuable  assets.  Every  com- 
plaint should  be  handled  by  the  salesman  who 
sold  the  machine,  with  the  manager  helping  if 
necessary,  and  not  be  left  to  a  disinterested 
clerk  to  settle. 

"In  the  first  place,  the  salesman  in  closing  a 
sale  has  become  more  or  less  friendly  with  the 
purchaser.  In  the  second  place,  he  knows,  or 
should  know,  about  the  instrument,  and  his 
friendship  with  the  customer  will  enable  him 
to  meet  the  latter  on  a  basis  that  is  calculated 
to  influence  a  satisfactory  settlement.  His 
knowledge  of  the  instrument  on  the  other  hand 
enables  him  to  judge  about  how  just  the  com- 
plaint is,  and  frequently  to  suggest  a  remedy 
without  resorting  to  a  personal  examination. 
By  having  the  man  who  sold  the  instrument 
meet  the  complainant  and  handle  the  complaint, 
the  purchaser  has  no  chance  to  gain  the  im- 
pression that  the  salesman  is  trying  to  dodge 
the  issue;  that  he  had  a  premonition  that  the 
instrument  was  not  going  to  stand  up  properly, 
and  having  received  the  money  in  payment 
therof,  was  afraid  to  meet  the  purchaser  and 
discuss  any  trouble. 


Price  Twenty  Cents 


QUICK  RECOVERY  FROM  FIRE 

Charles  H.  Schefft  &  Sons,  Milwaukee,  Secure 
New  Stock  on  Short  Notice,  After  Heavy 
Loss — Now  Rebuilding  Former  Quarters 

Milwaukee,  Wis.,  June  6. — Charles  H.  Schefft 
&  Sons,  849  Third  street,  Victor  dealers,  were 
practically  wiped  out  by  fire  on  Sunday  eve- 
ning. May  28,  but  a  brand  new  stock  has  been 
obtained  and  the  company  will  do  business  on 
the  second  floor  of  the  building  until  the  effects 
of  the  conflagration  are  removed.  The  Schefft 
company's  loss  is  about  $7,500,  with  insurance 
of  about  75  or  80  per  cent.,  so  it  can  be  seen 
that  it  was  badly  hit.  With  characteristic 
energy,  however,  the  Scheffts  started  at  once 
to  rebuild  their  fortunes  and  in  a  month  or  so 
will  again  be  found  at  the  old  stand.  The  fire 
was  one  of  a  series  of  Sunday  evening  fires  in 
the  upper  Third  street  business  district,  which 
is  said  to  be  the  mark  of  a  youthful  incendiary. 
The  Schefft  company  and  others  occupying  the 
block  were  the  fifth  mark  of  the  boy,  who  has 
not  yet  been  captured. 

HANDSOME  BARTERS  IN  VANCOUVER 

The  Kent  Piano  Co.,  Ltd.,  of  That  City.  Re- 
modeling Building — Talking  Machine  Depart- 
ment Moved  to  Ground  Floor  Location 

Vancouver,  B.  C,  June  5. — The  Kent  Piano 
Co.,  Ltd.,  of  this  city,  has  completed  plans  for 
the  remodeling  of  its  entire  building.  The 
changes  include  the  removal  of  the  talking  ma- 
chine department,  which  has,  up  to  the  present 
time,  occupied  the  mezzanine  floor,  to  a  more 
promising  position  on  the  ground  floor,  where, 
besides  live  demonstrating  rooms  for  records, 
there  will  also  probably  be  three  special  sales 
rooms  "  for  machines.  The  woodwork  of  the 
booths  will  be  of  high  quality  and  they  will  be 
provided  with  leaded  plate  glass  panels  in  the 
doors  and  walls.  The  company  is  now  featuring 
the  Edison  Diamond  Disc  phonograph  with 
great  success. 


"There  will  be  complaints  about  talking  ma- 
chines as  long  as  these  instruments  are  made. 
Some  of  these  complaints  are  more  or  less 
imaginary,  but  some  are  real.  There  is  no  ma- 
chine made  in  the  world  that  will  not  at  some 
time  or  other  develop  trouble,  for  in  a  factory 
employing  hundreds  of  men  there  is  always 
the  human  equation  to  be  reckoned  with.  The 
salesman,  however,  who  realizes  these  facts  goes 
right  to  the  point  and  in  adjusting  the  com- 
plaint proves  that  his  house  stands  back  of  the 
instrument  sold,  and  is  willing  to  make  good, 
for  any  faults  in  construction  or  regulation.  It 
is  frequently  proved  that  the  customer  who  has 
a  complaint  adjusted  promptly  and  pleasantly 
becomes  a  far  stronger  booster  for  that  particu- 
lar house  than  the  customer  whose  instrument 
has  given  perfect  satisfaction,  and  has  had  no 
reason  to  test  the  faith  of  the  salesman  and  his 
guarantee. 

When,  however,  on  the  other  hand,  a  com- 
plaint is  handled  by  a  clerk  in  the  office  without 
any  knowledge  of  the  existing  conditions,  and 
who  is  entirely  out  of  sympathy  with  the  custo- 
mer, it  frequently  happens  that  even  a  just  com- 
plaint is  handled  so  unsatisfactorily  that  the 
customer  is  disgusted  and  does  not  hesitate  to 
tell  his  friends  of  the  fact.  A  man  in  the  talk- 
ing machine  business  should  be  prepared  to  stay 
in  the  business  for  a  long  time  and  the  proper 
treatment  of  dissatisfied  customers  is  one  of 
the  factors  that  lead  to  that  long  business  life, 
for  such  treatment  means  developing  friends 
that  soon  become  excellent  "boosters." 


COMPLAINTS  AS  A  FACTOR  IN  BUSINESS  BUILDING 

When  a  Customer's  Complaint,  Whether  Real  or  Fancied,  Receives  Proper  Consideration  from 
the  Man  Who  Made  the  Sale,  a  Steadfast  Friend   Is   Generally   Gained   for  the  House 


4 


THE    TALKING    MACHINE  WORLD 


DETROIT  HOUSES  GOING  AFTER  THE  SUMMER  BUSINESS 


Many  Small  Machines  and  Records  Being  Sold  in  Vacation  Districts  of  Michigan — Whole- 
salers Busy — J.  E.  Schmidt  Opens  New  Sonora  Store — Limit  Placed  on  Approval  Sys- 
tem— Attractive   Window   Displays   of  Talking  Machines — Association  Members  Dine 


Detroit,  Mich.,  June  6. — Two  words  practic- 
ally express  the  unanimous  sentiment  -regard- 
ing the  trade  of  local  dealers  selling  talking 
machines;  they  are  "above  normal."  Here  and 
there  you  find  a  dealer  who  will  tell  you  that 
he  is  getting  enough  goods,  but  most  of  them 
report  that  they  could  sell  more  goods  were 
they  able  to  get  them.  The  statement  made  by 
K.  Mills,  manager  of  the  Detroit  branch  of  the 
Columbia  Graphophone  Co.,  just  about  "hits 
the  tack  on  the  head".  He  said  that  the  talk- 
ing machine  business  was  no  longer  done  in 
certain  seasons  but  that  it  was  an  all-year  busi- 
ness. In  winter  months  people  want  music  in 
their  homes,  while  during  the  summer  months 
there  is  a  big  increased  sale  of  records  and 
machines  to  people  who  want  to  us'e  them  in 
their  summer  places.  Michigan  is  probably  one  of 
the  greatest  States  in  the  country  for  fishing 
and  summering  on  account  of  its  numerous 
chain  of  inland  lakes,  to  say  nothing  of  the  four 
great  lakes  on  which  it  is  located.  This  means 
that  in  every  part  of  the  State  there  are  sum- 
mer homes — and  the  great  bulk  of  them  have 
talking  machines  of  some  kind  to  afford  enter- 
tainment. 

The  four  jobbers  located  in  Detroit  are  Grin- 
nell  Bros.  (Victor),  Columbia  Graphophone  Co. 
(Columbia),  the  Phonograph  Co.  of  Detroit 
(Edison),  and  the  Pathe  Phonograph  Co. 
(Pathe),  they  are  unanimous  in  reporting  ex- 
cellent business. 

The  quarters  of  Grinnell  Bros.,  231  Cass  ave- 
nue, Detroit,  have  been  considerably  enlarged 
so  as  to  permit  of  carrying  more  cabinets  as 
well  as  records.  C.  H.  Grinnell  is  in  charge 
of  this  department. 

It  is  not  an  uncommon  thing  nowadays  to 
see  one  and  two  full  windows  devoted  to  dis- 
plays of  talking  machines  and  records.  The 
writer  can  recall  a  few  years  ago  when  very 
little  space  was  given  to  this  industry,  whereas 
now  the  full  line  is  shown.  The  Peoples  Out- 
fitting Co.,  Heynz  Bazaar,  Elliott-Taylor-Wool- 
fenden  Co.,  and  Summerfield  &  Hecht,  recently 
had  Very  attractive  displays  of  talking  machines 
in  full  window  space. 

For  the  retailing  of  Sonora  phonographs  ex- 
clusively, John  E.  Schmidt,  proprietor  of  the 
East  Detroit  Music  House,  336  Gratiot  ave- 
nue, has  opened  a  store  at  607  Woodward  ave- 
nue, in  the  Arcadia  Auditorium  building.  The 
location  is  excellent  for  high  class  trade. 


Among  the  well  known  representatives  here 
during  the  past  few  weeks  were:  C.  L.  Price, 
of  the  Victor  Talking  Machine  Co.;  W.  O. 
Pardee,  president  of  the  Edison  Disc  Jobbers' 
Association;  Edward  Lyon,  of  the  Eclipse  Talk- 
ing Machine  Co.,  Cleveland;  Harry  Fitzpatrick, 
of  Lyon  &  Healy,  Chicago;  W.  C.  Griffith,  of 
the  Chicago  Talking  Machine  Co.,  and  Mr. 
Conover,  of  the  Wurlitzer  Co.,  Chicago. 

Henry  S.  Doran,  of  the  Doran  Phonograph 
Co.,  and  R.  B.  Ailing,  manager  of  the  Edison 
Shop,  254  Woodward  avenue,  Detroit,  partici- 
pated in  the  thirteenth  annual  boat  cruise  of 
the  Detroit  Board  of  Commerce,  June  8  to  13. 

E.  K.  Andrew,  manager  of  the  J.  L.  Hudson 
Co.'s  talking  machine  department,  will  leave 
on  June  13  for  a  motor  trip  through  the  East. 
He  will  be  gone  one  month.  His  wife,  mother 
and  father  will  accompany  him. 

Place  Limitations  on  Approval  System 

The  Detroit  dealers  doing  an  approval  busi- 
ness have  virtually  agreed  upon  a  uniform  con- 
tract which  customers  will  be  required  to  sign. 
It  requires  customers  to  retain  at  least  33  1/3 
per  cent,  of  all  approval  records;  to  return  the 
undesired  ones  within  twenty-four  hours;  no 
records  costing  over  $3  will  be  sent  out  on  ap- 
proval. It  is  fully  believed  that  these  new  regu- 
lations will  tend  to  minimize  the  approval  evil 
and  the  number  of  abuses.  Later  on  more 
rigid  requirements  will  be  put  into  effect.  In 
this  respect  the  opinions  of  dealers  seem  to 
differ.  Some  members  believe  it  is  best  to  do 
things  gradually,  while  others  believe  in  mak- 
ing the  change  quickly  and  generally  and  at  the 
same  time.  "What's  the  sense  of  doing  things 
by  halves;  why  not  set  your  policy,  let  the  pub- 
lic know  what  it  is  and  then  stand  by  it," 
said  one  dealer. 

A.  A.  Fair  is  now  on  the  road  through  Michi- 
gan for  the  Columbia  Graphophone  Co.,  and  is 
doing  splendid  work  for  that  institution.  Mr. 
Fair  for  the  past  twenty-four  months  has  been 
associated  with  Grinnell  Bros,  at  the  main  store. 

"When  you  say  Edison  you  think  of  Wal- 
lace Brown"  is  the  latest  slogan  to  be  adopted 
by  Wallace  Brown,  31-33  East  Grand  River 
avenue,  Detroit 

Larry  Dow  has  resigned  as  salesman  with 
the  Wallace  Brown  Edison  Shop  to  assume  the 
management  of  the  phonograph  department  of 
the  Frank  Bayley  piano  store,  74  Broadway. 

Large   crowds   are   attending   the  Thursday 


afternoon  recitals  at  Grinnell  Bros.'  Victrola 
parlors.  The  Ford  Hawaiian  Quintet  was  the 
attraction  the  first  week,  and  resulted  in  a  brisk 
trade  thereafter  for  Hawaiian  music. 

A  Handsome  Department 
One   of  the   finest  talking  machine  depart- 
ments in  the  city  is  that  on  the  fourth  floor 
of  the  new  building  of  the  Peoples  Outfitting 
Co.,  Griswold  and  Shelby  streets,  in  charge  of 


People's  Outfitting  Co.'s  Fine  Department 

Mr.  Sidney  Hart.  The  entire  fourth  floor  is 
given  over  to  pianos,  players  and  talking  ma- 
chines, there  being  nine  handsome  booths  for 
the  latter  department. 

Harry  W.  Wolfe,  William  H.  Goldblum,  A. 
J.  Wolf  and  C.  H.  Schmeltz  comprise  the  offi- 
cers and  stockholders  of  the  Voxloa  Co.,  which 
has  filed  articles  of  association  with  the  Sec- 
retary of  State  for  $25,000,  of  which  $2,500  has 
been  paid  in  in  cash.  The  Voxloa  will  be  a  mu- 
sical instrument  to  retail  at  $125  to  $250 — all 
period  cabinets. 

J.  Henry  Ling  has  appointed  Paul  Kuhl  to 
manage  the  talking  machine  department,  78 
Library  avenue,  Detroit. 

The  May  meeting  of  the  Detroit  Talking  Ma- 
chine Dealers'  Association  was  preceded  by  a 
banquet  at  which  the  members  were  the  guests 
of  Grinnell  Bros.,  Victor  jobbers  in  Michigan, 
at  the  Hotel  Charlevoix.  A  vote  of  thanks  was 
later  tendered  to  the  officers  of  this  firm  for 
their  hospitality.  As  for  the  business  meet- 
ing, it  proved  an  interesting  one.  A  motion  was 
carried  unanimously  authorizing  the  secretary 
in  behalf  of  the  organization  to  write  the  Michi- 
gan congressmen  of  its  approval  of  the  Steph- 
ens price  maintenance  bill. 


Edward  Fell  Jardine,  who  handles  the  Sonora 
phonograph  on  the  Boardwalk,  Atlantic  City, 
has  secured  the  exclusive  agency  there  for  the 
Stewart  phonograph. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINAR  Y  SER  VICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE  WORLD 


5 


Victrola  VI,  $25 

Oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


Victor  supremacy 

The  supreme  qualities  that  make  the  Victrola  the 
certain  choice  of  a  discriminating  public  are  equally 
important  factors  in  the  success  of  Victor  dealers. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co..  Montreal.  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot   be   safely   played   on   machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,   Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,   Sid  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,   Ala.. .  Talking  Machine  Co. 
Boston,   Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,   Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Bros. 

Chicago,   III  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,   Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 

Des  Moines,  la  Mickel  Bros.  Co. 

Detroit,   Mich  Grinnell  Bros. 

Elmira,  N.  Y  Elmira  Arms  Co. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,    Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind.. .  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla. ..  Florida  Talking  Machine  Co. 


Victor  Distributors 


Kansas  City,  Mo.. 

Lincoln,  Nebr  

Little  Rock,  Ark.. . 
Los  Angeles,  Cal.. 
Memphis,  Tenn.... 
Milwaukee,  Wis..., 
Minneapolis,  Minn 

Mobile,  Ala  

Montreal,  Can  

Nashville,  Tenn... 

Newark,   N.  J  

New  Haven,  Conn,. 
New  Orleans,  La... 


.J.  W.  Jenkins  Sons  Music  Co. 

Schmefzer  Arms  Co. 
.  Ross  P.  Curtice  Co. 
.  O.  K.  Houck  Piano  Co. 
.  Sherman,  Clay  &  Co. 
.  O.  K.  Houck  Piano  Co. 
.  Badger  Talking  Machine  Co. 
.Beckwith,  O'Neill  Co. 
.  Wm.  H.  Reynalds. 
.Berliner  Gramophone  Co.,  Ltd. 
.  O.  K.  Houck  Piano  Co. 
.  Price  Talking  Machine  Co. 
.  Henry  Horton. 
.  Philip  Werlein,  Ltd. 


New  York,  N.  Y.. . .  Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 
Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Peoria,  III   Putnam-Page  Co.,  Inc. 

Philadelphia,  Pa. ...Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

W.  F.  Frederick  Piano  Co. 

Portland,    Me  .'  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I. ...J.  Samuels  &  Bro.,  Inc. 
Richmond,    Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y  E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U..  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San   Antonio,   Tex. .Thos.  Goggan  &  Bros. 
San  Francisco,  Cal.  Sherman,  Clay  &  Co. 

Seattle,  Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D...  Talking  Machine  Exchange. 

Spokane,   Wash  Sherman,  Clay  &  Co. 

St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y  W.  D.  Andrews  Co. 

Toledo,    O  The  Whitney  &  Currier. 

Washington,  D.  C.  Robt.  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE    TALKING    MACHINE  WORLD 


THE    PULLING    TEST — THE    STRENGTH    IS  THEEE 


THE   STRONGEST   ALBUM    MADE   AT  ANYWHERE    NEAR    ITS   LOW  PRICE 


The  Well=Known  "National* 
Record  Albums 
Are  Always  the  Leaders 


The  only  Safe  and  Conveni= 
ent  Way  to 
Protect  Disc  Records 


,7"""— V— — 


; 


For  Durability,  Finish  and 

Artistic  Design 
Our  Albums  Have  No  Equal 


They  are  made  in  the  most 
substantial  man  = 
ner  by  skilled  workmen 


PATENT  APPLIED  FOR 

STRENGTH   AT  THE   STRESS   AND   STRAIN    POINT        PRACTICALLY   UNBREAKABLE   FOR   REGULAR  USAGE 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  Cabinets  Nos.  X  and  XL    We  also  make  Albums  containing  17  pockets. 

With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 
THESE   ALBUMS   ARE  THE   BEST   FOR   VICTOR,   COLUMBIA  AND   ALL   OTHER   DISC  RECORDS 
CORRESPONDENCE  SOLICITED 
WRITE   FOR  PRICES 


NATIONAL  PUBLISHING  CO.,  239  S.  American  St.,  PHILADELPHIA,  PA. 


BOOKKEEPING  FOR  TALKING  MACHINE  DEALERS 

By  Edmund  V.  Bragdon 


The  talking  machine  dealer,  when  he  decides 
to  go  into  business,  at  the  same  time  decides 
to  invest  a  certain  amount  of  money  in  that 
business.  Let  us  say,  for  example,  that  this 
amount  is  $4,000.  With  one-half  of  this  amount, 
he  purchases  his  stock  in  trade.  The  other 
half  he  puts  into  a  bank.  T^bw  if  he  is  a  careful 
man,  he  deposits  the  total  amount  of  his  sales 
and  keeps  an  exact  record  of  the  amounts  and 
purpose  of  each  withdrawal  from  the  bank. 
When  his  bank  book  is  balanced,  if  it  should 
not  be  in  exact  agreement  with  his  cash  balance, 
he  starts  an  immediate  investigation  to  find  out 
the  reason  and  he  is  particularly  tickled  if  he 
"gets  one"  on  the  bank. 

But  what  about  his  other  $2,000  that  he  con- 
verted into  stock?  Does  he  keep  an  equally 
careful  record  of  his  receipts  and  disbursements 
here?  This  is  just  as  truly  his  money  as  the 
amount  that  he  deposited  in  the  bank  and  yet 
the  average  dealer  is  content  to  take  inventory 
perhaps  once  a  year,  and  using  this  inventory 
figure,  to  say,  "I  have  purchased  so  much,  I 
have  so  much  on  hand,  therefore  I  have  sold 
the  difference."  How  do  you  know  that  you 
have  sold  the  difference?  How  do  you  know 
that  there  are  not  thefts,  either  by  employes 
or  customers,  or  that  goods  are  not  leaving 
your  store  daily  which  have  not  been  billed 
to  your  customers? 

A  system  of  bookkeeping  has  been  devised 
and  is  in  successful  operation  in  a  number  of 
stores  that  is  particularly  adapted  to  the  talk- 


Metal  Back  Albums 
Are  Supreme 

This  Trade  -  Mark  Stands  for 

Q  U  A  L  I  T  Y 
STRENGTH 
DURABILITY 

Fully  Guaranteed.  Send  for  Sample 

NEW  YORK  ALBUM  & 
CARD  COMPANY 

23  LISPENARD  STREET,  NEW  YORK 


ing  machine  business,  due  to  the  fact  that  your 
sales  prices  never  change.  Every  purchase  bill, 
when  it  has  been  properly  checked,  is  extended 
on  the  face  of  the  bill  at  sale  prices,  and  your 
record,  machine  or  sundries'  account  is  charged 
with  this  amount.  Your  jobber  is  credited  with 
the. amount  of  his  invoice  to  you,  and  the  differ-  - 
ence  between  the  cost  and  selling  price  is  cred- 
ited to  a  loading  account.  The  total  of  the  day's 
or  month's  sales  is  credited  to  your  record,  ma- 
chine and  sundries  accounts,  and  the  balance 
in  these  accounts  will  at  any  time  show  the 
amount  of  your  inventory  of  stock  on  hand.  The 
credit  balance  in  the  loading  account  will  always 
represent  the  load  on  the  stock  on  hand  plus 
your  accumulated  gross  profit  on  sales.  Pro- 
vision must,  of  course,  be  made  for  unloading 
credits  to  the  merchandise  accounts  on  account 
of  returns  to  jobbers  and  for  breakage. 

By  this  method  inventories  may  be  taken  as 
frequently  as  desired  and  if  they  do  not  always 
tally  with  your  ledger'  accounts,  it  is  conclusive 
evidence  that  goods  have  disappeared  from  your 
shelves  without  proper  return  to  yourself. 

Another  most  important  matter  is  the  proper 
recording  of  your  charge  and  installment  cus- 
tomers' accounts.  There  is  perhaps  no  easier 
way  in  which  to  make  bad  friends  than  to  send 
a  man  a  bill  for  an  amount  that  he  has  already 
paid.  It  is  a  reflection  on  the  store  which  is 
not  soon  forgotten,  and  which  needs  a  lot  of 
explanation  as  to  just  how  it  happened.  In 
most  stores  it  will  be  found  necessary  to  keep 
a  separate  ledger  for  each  class  of  accounts. 
In  addition  to  these,  an  account  in  your  general 
ledger,  which  reflects  the  condition  of- the  total 
of  each  class  of  accounts  is  the  best  means  of 
keeping  a  check  on  these  accounts  that  has  been 
devised.  This  is  technically  known  as  a  con- 
trolling account,  and  if  the  total  of  the  indi- 
vidual accounts  is  in  agreement  with  the  bal- 
ance of  this  account  you  are  assured  of  two 
things;  first,  that  all  goods  sold  to  these  classes 
of  customers  have  been  charged,  and  second, 
that  all  payments  by  these  customers  have  been 
credited.  There  is  no  proof,  however,  that  Mr. 
Brown's  payment  has  not  been  credited  to  Mr. 
Jones,  and  great  care  in  posting  should  be  ex- 
ercised here. 

Duplicate  sales  tickets  should  be  used  and 
each  sale  should  be  legibly  recorded  for  your 
subsequent  distribution  in  the  sales  book.  This 
may  be  done  briefly  as,  for  instance: 
2—10"  D.  F.  $1.50 
1 — 10"  R.  S.  1.00 
1—12"  B.  L.  1.50 

Stock  ruled  columnar  books  answer  all  re- 
quirements for  your  purchase  and  sales  books 
and  stock  ruled  loose  leaf  ledger  sheets  should 
be  used  in  your  customers'  ledgers. 

The  criticism  of  this  system  that  will  be 
uppermost  in  the  minds  of  many  dealers  will 


be  that  it  requires  time  to  keep  the  records  in 
this  way.  Work  of  this  nature  in  a  very  short 
time  becomes  mechanical.  You  do  not  have 
to  stop  and  think  where  you  will  enter  this  bill 
or  that  sale,  you  know  without  thinking  and 
the  day's  business  can  be  taken  care  of  in  a 
few  minutes  the  next  morning.  You  spend  the 
time  now  in  balancing  your  bank  book,  and 
consider  it  well  spent;  why  not  spend  some 
time  in  balancing  your  inventory?  It  will  save 
you  money  and  a  proper  record  of  your  cus- 
tomers' accounts  will  save  you  friends. 


NAMM  &  SON'S  NEW  DEPARMENT 


Prominent  Brooklyn  Store  Has  Handsome  New 
Quarters  for  the  Display  and  Sale  of  the 
Victor  and  Edison  Diamond  Disc  Lines 


A.  I.  Namm  &  Son,  the  well-known  depart- 
ment store  of  Brooklyn,  N.  Y.,  recently  held 
a  formal  opening  of  its  renovated  talking  ma- 
chine parlors  which  are  located  directly  at  the 
subway  entrance  on  Hoyt  street.  The  new 
talking  machine  department  covers  a  space  of 
5,000  square  feet.  It  is  equipped  with  a  long 
suite  of  sound-proof  rooms  and  handsome  dis- 
play rooms  for  machines,  and  the  company 
handles  both  the  Edison  Diamond  Disc  and 
Victor  lines  in  a  large  way  and  with  much 
success. 

As  a  feature  of  the  opening  there  was  dis- 
tributed an  elaborate  Vernon  Castle  dance  port- 
folio, showing  the  famous  dancers  going 
through  their  steps  to  the  music  of  Victor 
records. 


DICTATING  WHILE  ON  AUTO  TRIP 

Edison's  Dictating  Machine  Proves  Boon  to 
Busy  Men  Who  Motor  From  Country  Homes 
to  Business — Saves  Much  Time 


Through  the  genius  of  Thos.  A.  Edison  in 
creating  and  developing  the  Edison  dictating 
machine,  combined  with  the  latest  creation  of 
the  automobile  engineers,  the  busy  man  now 
finds  it  possible  to  spend  the  time  going  to  and 
from  his  office  in  caring  for  certain  of  his  busi- 
ness details. 

In  the  New  York  American  recently  it  was 
stated  in  an  illustrated  article  that  Arthur  Bris- 
bane, editor  of  the  Evening  Journal,  and  one 
of  the  best  known  newspaper  men  in  the  coun- 
try, had  installed  an  Edison  dictating  machine 
in  his  automobile,  and  on  his  way  into  town 
from  his  Long  Island  home  each  morning  man- 
aged to  dictate  much  of  his  editorial  matter  and 
other  details  of  a  like  nature.  Mr.  Brisbane 
stated  that  with  the  car  going  thirty  miles  an 
hour  it  was  possible  to  dictate  clearly  and  with- 
out unusual  effort.  After  the  dictating  machine 
had  been  installed  Mr.  Brisbane  took  his  car 
over  to  the  Edison  laboratories  in  Orange  to 
show  the  great  inventor  what  had  been  accom- 
plished. Mr.  Edison  tried  the  new  system  of 
"working  while  you  ride"  and  was  most  enthu- 
siastic about  it. 


THE    TALKING    MACHINE  WORLD 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 

Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victor  supremacy 
is  self-evident 

It  is  the  supremacy  of  achieve- 
ment —  of  great  things  actually 
accomplished. 

And  it  brings  success  to  Victor 
dealers  everywhere! 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

B.rlln.r  Gramophone  Co.,  Montreal,  Canadian  Dlatrlbators 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


THE    TALKING    MACHINE  WORLD 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 


J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,  Business  Manager 

Trade  Representatives!    Glad  Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush. 

Bostons  John  H.  Wilson,  824  Washington  Street 
Chicago  Office i  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  6774. 
London,  Eng.,  Office:  2  Gresham  Buildings,  Basinghall  St  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.26;  all  other  countries,  $1.76.        Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $126.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

tar  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  JUNE  15,  1916 

IN  four  short  weeks  from  the  time  this  issue  of  The  World 
reaches  its  readers,  the  members  of  the  National  Association 
of  Talking  Machine  Jobbers  and  their  families  and  friends  will  be 
assembled  at  Atlantic  City  for  what  is  firmly  expected  to  be  the 
most  important  and  successful  convention  in  the  history  of  that 
active  organization. 

As  has  been  announced  it  will  be  distinctly  an  educational 
convention.  Beyond  the  actual  business  of  the  association 
demanding  official  attention,  the  time  of  the  session  will  be 
given  up  to  matters  designed  to  impart  to  the  jobbers  and  their 
associates  a  better  understanding  of  the  business,  together  with 
ways  and  means  for  improving  sales  and  advertising  methods, 
all  calculated  to  send  the  association  members  home  with  much 
material  that  will  mean  more  business  and  greater  profits  for 
them  in  the  future. 

In  connection  with  the  educational  work,  the  Victor  Co.  has 
as  usual  been  most  liberal  in  its  offering  of  experts.  Department 
heads  will  in  person  attend  the  convention  and  explain  to  the 
jobbers  the  intimate  features  of  those  particluar  departments  of 
the  factory  with  which  they  are  connected.  On  the  other  hand, 
the  members  of  the  association  will  be  called  upon  to  describe 
new  sales  methods. 

From  every  standpoint  the  convention  should  be  well  worth 
remembering,  and  the  inducements  offered  should  help  to  bring 
out  an  attendance  of  jobbers  that  will  overshadow  previous  gath- 
erings of  this  kind. 

In  the  serious  matter  of  education,  however,  the  subject  of 
recreation  is  not  to  be  lost  sight  of,  and  the  Committee  of 
Arrangements  will  see  to  it  that  the  time  spent  outside  of  the 
meeting  room  will  contribute  its  fullest  measure  of  enjoyment. 
The  jobbers  know  Atlantic  City  and  Atlantic  City  knows  the  job- 
bers, which  should  make  it  quite  evident  that  those  who  attend 
the  convention  will  not  necessarily  have  to  wander  about  lone- 
some and  discontented. 

The  Jobbers'  Association  has  always  been  like  one  big 
family,  rather  than  a  gathering  of  competitors.  Wives  and 
families  are  considered  necessary  adjuncts  to  the  success  of  the 
meeting,  and  the  spirit  that  pervades  the  association  and  its 
members  alone  makes  it  worth  while  for  one  to  attend  the 
convention  in  an  endeavor  to  assimilate  some  of  that  spirit  and 
bring  it  away  with  them. 

Here's  to  the  biggest  and  best  convention  the  National 
Association  of  Talking  Machine  Jobbers  has  ever  had ! 


THE  day  of  the  carelessly  arranged,  poorly  equipped  and 
dirty  talking  machine  store  is  past  and  the  man  who  seeks 
real  prominence  in  this  branch  of  the  music  trade  nowadays 
must  of  necessity  maintain  showrooms  that  measure  up  to  the 
high  character  of  the  product  he  offers  for  sale. 

The  talking  machine  is  no  longer  a  novelty  and  cannot  be 
offered  as  such.  The  purchaser  to-day  knows  what  machine 
she  or  he  wishes  to  buy.  There  is  nothing  mysterious  about  it. 
The  purchaser  is  buying  a  medium  for  producing  music  in  the 
home  and  goes  to  the  store  not  so  much  to  see  and  inspect  as 
to  select.  In  other  words,  the  customer  realizes  that  the  machine 
will  do  this  and  that  and  that  the  price  is  so  much,  and  is  chiefly 
interested  in  the  records.  It  thus  will  be  explained  that  the  dark 
and  dusty  store,  lacking  in  privacy  or  refinement,  is  not  cal- 
culated to  cause  the  prospective  purchaser  to  make  the  most 
desirable  selections. 

On  the  other  hand  the  cozy  demonstrating  booth,  sound- 
proof, well  ventilated  and  lighted  and  with  comfortable  chairs 
influences  the  customer  to  stay  longer  and  to  spend  more  time 
in  choosing  the  records  he  most  desires.  This  may  bring  forth 
the  argument  that  being  so  comfortable  the  customer  wastes 
time,  but  the  fact  still  remains  that  the  man  and  woman  who 
can  select  records  at  their  ease  are  more  inclined  to  stay  and 
hear  and  buy  records  that  otherwise  would  never  have  been 
thought  of  when  selections  are  made  in  the  open  store  and 
under  less  favorable  conditions. 

The  talking  machine  companies  have  themselves  been 
largely  responsible  for  bringing  about  this  new  condition  in  the 
stores.  They  have  emphasized  the  value  of  an  attractive  store, 
have  published  pictures  of  them  and  otherwise  encouraged  the 
man  who  has  sufficient  gumption  to  spend  some  money  in  the 
equipment  of  his  establishment.  A  fine  store  may  mean  a  heavy 
investment,  but  it  tends  to  place  the  talking  machine  on  the  high 
plane  it  deserves,  and  may  result  in  an  increased  volume  of 
business  that  would  soon  offset  the  investment  through  greater 
profits.  Then,  too,  having  a  fine  store  which  is  recognized  as 
the  musical  center  in  his  section,  the  dealer  is  in  a  better  condi- 
tion to  meet  and  successfully  combat  the  competition  that  is 
developing. 

THE  members  of  the  talking  machine  trade,  especiallv  the 
jobbers  who  have  worked  so  hard  to  develop  sentiment  favor- 
able to  resale  selling  price  maintenance  on  trade-marked  goods, 
can  now  be  congratulated  on  the  fact  that  the  Chamber  of 
Commerce  of  the  United  States  reports  the  recent  referendum 
vote  on  that  subject  by  its  members  to  have  resulted  in  639 
votes  for,  and  237  votes  against,  Federal  legislation,  "permitting 
the  maintenance  of  resale  prices  under  proper  restrictions  on 
identified  merchandise  for  voluntary  purchase  made  and  sold 
under  competitive  conditions."  This  vote  gives  those  in  favor 
of  price  maintenance  a  full  tw'O-thirds  majority. 

The  idea  of  having  the  Trade  Commission  Act  amended  so 
that  the  Federal  Trade  Commission  could  prevent  price  cutting 
did  not  appeal  as  strongly  to  the  voters,  who  registered  as  549 
in  favor  of  such  amendment  and  289  against.  Meanwhile  those 
who  favor  price  maintenance  as  covered  by  the  Stephens  Bill, 
should  not  let  the  matter  rest,  for  the  subject  is  now  under  the 
consideration  of  the  House  Committee  on  Interstate  and  Foreign 
Commerce.  J.  Newcomb  Blackman  attended  the  recent  hearings 
as  representative  of  the  National  Association  of  Talking  Machine 
Jobbers.  The  fight  will  be  a  hot  one  and  the  talking  machine 
men  should  do  their  part  toward  making  it  successful.  One  and 
all  must  get  busy  and  keep  in  close  touch  with  their  Represen- 
tatives in  Washington,  impressing  on  them  their  desire  that  the 
standard  price  principle  embodied  in  the  Stephens  Bill  be  enacted 
into  law  at  the  present  session  of  Congress. 

TO  those  who  visit  talking  machine  stores,  especially  in  the 
larger  cities,  it  is  evident  that  proprietors,  managers  and 
salesmen  are  for  the  most  part  enthusiastic  and  capable  men 
who  realize  the  value  of  their  trade  and  seek  to  sell  machines 
and  records,  rather  than  simply  take  the  orders  that  the  tremend- 
ous advertising  of  the  manufacturer  forces  upon  them.  Under 
such  conditions  the  exhibition  of  poor  salesmanship  becomes  all 
the  more  pronounced  and  for  that  matter  less  excusable. 

A  week  or  so  ago  a  member  of  the  staff  of  The  World  was 


THE    TALKING    MACHINE  WORLD 


9 


desirous  of  securing  a  certain  record.  He  dropped  into  one  of 
the  talking  machine  stores  in  Upper  New  York,  was  greeted 
by  the  young  salesman  in  an  indifferent  way  and  who  asked 
without  enthusiasm  what  was  wanted.  Upon  being  informed, 
the  salesman  meandered  to  the  record  rack  in  the  rear  and  suc- 
ceeded after  some  search  in  finding  the  record  desired,  and 
placed  it  on  the  machine  for  demonstration.  After  the  machine 
started,  the  salesman  closed  the  door  of  the  booth  and  lost 
himself  for  the  space  of  five  minutes  or  so  leaving  The  World 
man  to  stop  the  machine  after  the  record  was  through  playing. 

Upon  the  visitor  emerging  from  the  booth,  record  in  hand, 
the  salesman  approached  and  asked  casually,  "Do  you  want  it?" 
Being  answered  in  the  affirmative,  he  took  the  record  and  the 
money,  broke  the  latter,  and  packed  the  former  to  prevent  break- 
ing, handed  the  change  and  record  to  the  customer  without 
even  a  "thank  you"  and  turned  away.  And  this  young  man, 
were  he  looking  for  a  position  in  another  store,  would  probably 
say  that  he  was  a  salesman. 

The  World  man  likes  music  and  would  have  been  glad  to 
have  listened  to  other  numbers  on  the  new  list  and  may  have 
purchased  one  or  two.  In  fact,  he  purchased  another  record 
the  same  evening  at  another  store,  where  he  had  heard  it  demon- 
strated. But  the  youthful  salesman  in  the  first  place,  judging 
from  his  attitude,  condemned  the  purchaser  for  spoiling  an 
otherwise  peaceful  and  restful  evening.  Only  an  apology  from 
The  World  man  for  daring  to  come  into  the  store  was  necessary 
to  make  the  farce  complete. 

The  store  in  question  has  an  attractive  display  of  machines 
with  a  plentiful  supply  of  posters,  signs  and  other  printed  matter 
furnished  by  the  manufacturer.  Although  the  June  list  had 
been  already  on  sale  for  three  days  the  May  announcement  was 
still  in  place.  The  interior  was  attractive,  and  this,  too,  was 
hung  with  the  manufacturer's  announcements.  In  other  words, 
the  manufacturer's  advertising  was  depended  upon  to  bring  the 
customer  to  the  store  and  interest  him  sufficiently  to  enter. 
The  interior  was  calculated  to  interest  him  still  more  in  the 
manufacturer's  product,  but  the  attitude  of  the  salesman  did 
not  bear  out  the  signs. 

The  trouble  with  a  certain  class  of  dealers  seems  to  be  that 
they  have  gotten  into  a  rut.  The  tremendous  advertising  cam- 
paigns of  the  manufacturers  have  produced  such  wonderful 
results  that  the  dealer  feels  that  all  he  is  required  to  do  is  to 
supply  the  products  to  those  who  insist  on  having  them. 

This  type  of  dealer  ordinarily  does  not  stop  to  think  that  if 
he  can  make  a  fair  living  through  handing  out  records  to  those 
who  come  in  and  demand  them  that  he  could  make  a  real  profit 
if  he  would  make  an  effort  to  "sell"  a  few  records.  While  there 
are  no  figures  to  base  an  assertion,  it  is  very  evident  that  at  least 
two  records  could  be  sold  through  interested  demonstrating  to 
one  sold  on  its  name.    In  other  words,  if  a  printed  list  will  bring 


in  a  customer  for  one  record,  intelligent  salesmanship  should  be 
able  to  sell  him  two  more. 

It  is  indeed  fortunate  for  the  industry  that  the  great  majority 
of  retailers  regard  the  selling,  of  talking  machines  as  they  would 
that  of  any  other  merchandise  and  take  advantage  of  the  many 
distinct  opportunities  offered  by  this  trade,  such  as  the  great 
advertising  and  fixed  prices,  to  make  a  substantial  profit. 

ONE  of  the  most  important  educational  works  to  be 
announced  by  the  Victor  Co.  is  that  of  a  special  course  in 
music  free  for  ambitious  Victor  record  salesmen.  The  Victor 
Co.,  through  "The  Voice  of  the  Victor"  offers  to  provide  a  cor- 
respondence course  on  music,  or  will  convey  the  required  infor- 
mation in  some  other  suitable  way,  to  all  Victor  record  salesmen 
who  advise  the  company  of  their  desire  to  take  such  a  course 
through  enrolling  in  the  class. 

It  is  thoroughly  recognized  that  a  knowledge  of  music  is 
practically  essential  to  the  good  talking  machine  salesman,  and 
the  more  accurate  and  broad  this  knowledge  just  so  much  more 
valuable  the  salesman  becomes  to  himself  and  to  the  house 
employing  him.  For  the  salesman  to  be  able  to  talk  intelligently 
of  the  better  class  of  music,  to  make  suitable  selections  for  cus- 
tomers without  blunder  and  with  an  accurate  knowledge  of  what 
he  is  about,  means  that  he  is  contributing  his  bit  toward  main- 
taining the  talking  machine  business  on  its  present  high  plane. 

Incidentally,  the  Victor  Co.  is  to  be  congratulated  on  the 
broad-minded  spirit  they  show  in  the  matter  of  developing, 
indirectly,  better  record  service  for  both  their  dealers  and 
machine  owners  through  more  general  musical  education  of 
salesmen. 


RALPH  STARR  BUTLER,  associate  professor  of  business, 
in  a  lecture  at  the  University  of  Wisconsin,  defined  adver- 
tising as  the  merchant's  greatest  need. 

"The  man  who  says  he  does  not  believe  in  advertising  does 
not  know  what  he  is  talking  about,"  he  said.  "If  he  really 
believed  what  he  says,  he  would  tear  down  his  sign,  board  up  his 
windows,  cover  up  his  shelves,  make  kindling  out  of  his  store 
windows,  and  do  business  with  intending  customers  through  a 
hole  in  the  wall.  Newspaper  advertising  is  only  one  form  of 
advertising;  all  forms  are  good  and  they  all  work  together  to 
one  end — the  sale  of  goods. 

"The  merchant  who  is  looking  toward  the  largest  success 
can  no  more  do  without  advertising  than  he  can  do  without  his 
sign,  his  store  windows,  his  display  of  goods,  his  service,  his 
courteous  clerks,  his  reputation,  and  the  thousand  and  one  other 
things  that  go  to  make  up  advertising. 

"Advertising  is  a  modern  necessity,  and  the  merchant  who 
refuses  to  limit  his  business  horizon  does  not  try  to  fool  him- 
self by  thinking  that  he  can  get  along  without  it." 


The  "LOW  VISIBILITY"  of  Pearsall  Victor  Service 

Service  is  most  efficient  when  it  isn't  obtrusive.  It's  being  there, 
working  in  harmony  with  yourself  and  your  salesmen,  that  counts. 

We  have  made  a  careful  study  of  your  needs,  and  our  special- 
ization on  "summer  records"  will  help  you  hit  the  business 
target  of  profits. 

When  we  add  a  customer,  we  add  a  friend,  for  we  specialize 
upon  co-operation.  It  is  "what  you  want"  that  counts  with  us, 
and  our  entire  energies  are  to  this  end.  To  know  Pearsall  Serv- 
ice is  to  like  it,  so  won't  you  let  us  explain  how  we  work  to 
your  entire  satisfaction  ? 

SILAS  E.  PEARSALL  CO. 

18  West  46th  St.  (near  Fifth  Ave.)  NEW  YORK,  N.  Y. 


10 


THE    TALKING    MACHINE  WORLD 


|  Doehler  Die  Castings 

US    are  the  solution  of  your  Tone-Arm  and   Sound-Box  problem. 

All  parts — fitting  perfectly — delivered  ready  for  plating  and 
IB  assembling — no  further  machining  required — makes  them  more 
S    economical  than  those  produced  by  any  other  method. 

The  illustration  herewith  shows  a  few  of  the  various 
S§  "DOEHLER"  Die-Cast  Sound-Boxes,  that  some  of  the  most 
Ml    widely  known  Talking  Machines  on  the  market  are  equipped  with. 


BROOKLYN.  N.Y. 
TOLEDO.  OHIO. 


ASSOCIATIONS  TO  IMPROVE  PACIFIC  COAST  CONDITIONS 

San  Francisco  and  Portland  Associations  Plan  to  Co-Operate — Former  Body  Progressing 
Rapidly — Extensive  Improvements  in  Columbia  Quarters  in  San  Francisco — Encour- 
aging Reports  from  the  Interior — Victor  Line  for  the  Emporium — New  Stores  Open 


San  Francisco,  Cal.,  June  3. — All  branches 
of  the  talking  machine  business  here  say  that 
May  sales  showed  an  increase  over  the  corre- 
sponding month  of  1915,  as  did  the  earlier 
months  of  the  year.  The  only  difficulty  seems 
to  be  in  getting  sufficient  goods  to  supply  the 
needs  of  the  trade.  The  demand  is  running 
strongly  to  high  priced  machines,  which  is  a 
very  gratifying  feature  to  the  dealers.  Record 
business  keeps  up  in  good  shape,  notwithstand- 
ing the  departure  of  many  families  on  vaca- 
tions to  the  country,  which  is  largely  due  to 
the  fact  that  a  good  many  people  have  talking 
machines  at  their  suburban  homes  and  continue 
to  buy  records  while  away,  while  others  take 
machines  with  them  to  the  mountains  and  sea- 
shore. 

Enthusiastic  Meeting  of  Dealers'  Association 

The  May  meeting  of  the  San  Francisco  and 
Oakland  Talking  Machine  Dealers'  Association 
was  one  of  the  most  enthusiastic  ever  held  here. 
The  meeting  was  held  in  the  concert  room  of 
the  Edison  Shop,  with  James  J.  Black  in  the 
chair,  owing  to  the  absence  of  President  P.  H. 
Beck.  Mr.  Black  had  just  returned  from  Port- 
land, Ore.,  where  he  assisted  the  trade  in  form- 
ing an  organization,  and  he  brought  a  message 
from  that  body  asking  permission  to  co-operate 
with  the  local  association  for  the  betterment  of 
trade  conditions  on  the  Pacific  Coast  as  a 
whole.  Mr.  Black  explained  that  the  Northern 
organization  is  in  a  strong  position,  being 
formed  not  only  as  a  talking  machine  dealers' 
association,  but  also  as  a  branch  of  the  Port- 
land Chamber  of  Commerce.  Several  of  the 
newer  departments  of  this  city  and  Oakland 
were  represented  at  the  meeting,  some  of  which 
expressed  a  desire  to  become  members,  ap- 
plications being  received  from  the  John  Breuner 
Co.,  prominent  furniture  dealers  of  Oakland, 
who  have  installed  a  large  talking  machine  de- 
partment; the  H.  C.  Capwell  Co.,  Oakland  de- 
partment store,  which  has  a  very  attractive 
Edison  shop;  Harry  Warburton,  formerly  with 
Sherman,  Clay  &  Co.,  in  Oakland,  who  recently 


succeeded  Omer  N.  Kruschke  in  Berkeley,  and 
the  Pathe  Pathephone  shop  on  Post  street, 
San  Francisco.  The  question  of  interest  on 
deferred  payments  on  talking  machines  was 
discussed  at  considerable  length,  and  the  con- 
census of  opinion  seemed  to  be  in  favor  of 
charging  interest.  Several  members  stated  they 
thought  it  would  be  a  good  thing  if  the  manu- 
facturers would  include  a  clause  in  their  con- 
tracts with  dealers  making  it  obligatory  for 
tli em  to  charge  interest  all  over  the  country. 
Improvements  in  Columbia  Quarters 

Extensive  improvements  are  in  progress  at 
the  local  warerooms  of  the  Columbia  Grapho- 
phone  Co.,  following  the  closing  of  a  long-term 
lease  on  the  present  quarters,  which  warrants 
a  thorough  renovation  and  the  refitting  of  the 
place  in  keeping  with  the  rapid  strides  being 
made  in  a  business  way.  The  old  partitions  in 
the  front  portion  of  the  establishment  have  all 
been  removed  and  the  space  under  the  new 
arrangement  will  be  utilized  to  much  better 
advantage.  Near  the  entrance  is  a  large  display 
and  demonstration  room  for  the  benefit  of  visit- 
ing dealers.  Adjoining  it  is  a  similar  room 
devoted  to  the  dictaphone  department.  Next 
comes  private  offices  for  General  Manager  Fred 
A.  Dennison  and  Local  Manager  W.  E.  Henry. 
This  front  portion  is  separated  from  the  gen- 
eral offices  by  a  large  reception  room.  Mr. 
Dennison  says  business  continues  to  run  sub- 
stantially ahead  of  the  corresponding  period 
of  last  year,  although  there  is  still  a  shortage  of 
some  styles  of  machines,  particularly  the  smaller 
types.  He  expects  to  spend  a  vacation  in 
Southern  California  this  month. 
Fine  New  Columbia  Department  in  Sacramento 

W.  E.  Henry  has  been  making  frequent  visits 
to  the  Columbia  dealers  in  the  interior  towns 
of  California,  and  he  reports  some  notable  ad- 
ditions in  certain  places,  principally  Sacramento. 
In  that  city  a  splendid  new  department  was 
recenth'  opened  by  the  Weinstock,  Lubin  Co., 
the  largest  mail  order  concern  in  the  State. 
The  new  section  has  commodious  quarters  on 


We  Are  in  the  Market 

For  Talking  Machine  Notes,  Leases 
and  Contracts  Held  by  Responsible 
Dealers  and  Manufacturers.  Will 
Pay  the  Highest  Percentage. 


EMPIRE  SECURITY  COMPANY 


208  S.  LA  SALLE  ST. 


CHICAGO 


the  second  floor  of  the  large  establishment,  and 
is  handsomely  equipped  throughout.  A  com- 
plete stock  of  Columbia  machines  and  records 
was  on  hand  for  the  formal  opening,  which  was 
one  of  the  most  elaborate  events  of  its  kind 
ever  held  in  the  Capital  City.  As  a  special 
feature  the  Knickerbocker  Club  quartet  of  San 
Francisco  rendered  several  numbers,  supple- 
menting the  wide  range  of  records  played  on 
the  Columbia  Grand  Grafonola.  Besides  the 
prominent  representation  given  the  Columbia 
line  by  the  Weinstock-Lubin  interests,  the  Was- 
sermann-Gattman  Co.,  of  the  same  city,  has  in- 
creased the  facilities  of  its  exclusive  department 
and  is  making  a  very  creditable  showing. 
C.  W.  Davis,  Manager  of  Edison  Shop 

One  of  the  notable  events  of  the  past  month 
was  a  change  in  management  of  the  Edison 
Shop  on  Geary  street.  John  E.  McCracken, 
who  was  in  charge  of  the  establishment  for 
several  months,  decided  to  resume  his  former 
duties  with  the  Pacific  Phonograph  Co.,  namely, 
selling  Edison  products  to  dealers,  and  he  was 
succeeded  at  the  Edison  Shop  by  C.  W.  Davis. 
P.  H.  Beck  Retires 

On  account  of  poor  health,  P.  H.  Beck  has 
given  up  the  active  management  of  the  Kohler 
&  Chase  talking  machine  department  for  a  time 
and  is  taking  a  well  earned  vacation. 

Pleasing  Outlook  for  Fall  and  Winter 

Upon  his  return  from  an  inspection  trip  in 
the  San  Joaquin  Valley,  A.  R.  Pommer,  of  the 
Pacific  Phonograph  Co.,  stated  that  he  found 
Edison  dealers  generally  very  optimistic  over 
the  prospects  for  an  excellent  fall  and  winter 
business,  their  hopes  being  well  founded  on  the 
bounteous  crops  of  the  Valley.  Mr.  Pommer 
was  accompanied  by  Omer  N.  Kruschke,  new 
general  manager  of  the  Pacific  Company.  John 
E.  McCracken,  traveler  for  the  company,  is 
sending  in  some  nice  orders  from  the  North- 
west, and  Mr.  Pommer  says  business  is  fully 
up  to  expectations  all  along  the  line. 

Emporium  Secures  Victor  Line 

The  stock  and  fixtures  of  G.  W.  Scott's  talk- 
ing machine  store  in  the  Richmond  District 
were  recently  taken  over  by  the  Emporium, 
including  his  contract  with  the  Victor  Talk- 
ing Machine  Co.,  which  gives  the  Emporium 
the  Victor  line  in  addition  to  its  Columbia  and 
Edison  representation.  A.  W.  White,  manager 
of  the  Emporium  department,  says  business  is 
keeping  up  splendidly  for  this  time  of  the  year. 
He  is  looking  forward  to  larger  quarters  for  his 
part  of  the  business  toward  the  end  of  the  year 
when  extensive  additions  about  to  be  started 
by  the  concern  are  completed. 

New  Victor  Department  Opened 

The  most  prominent  addition  made  to  the 
local  talking  machine  trade  in  many  months 
was  the  opening  recently  of  a  large,  exclusive 
Victor  section  by  M.  Friedman  &  Co..  who 
operate  one  of  the  largest  furniture  stores  in  the 
down-town  business  district  of  San  Francisco. 
The  new  department  is  under  the  management 
of  D.  M.  Browne,  who  was  formerly  con- 
nected with  the  trade  in  Los  Angeles.     It  is 


THE    TALKING    MACHINE  WORLD 


11 


The  only  change  in  Columbia  dealers 
profits  during  the  last  month  has  been  an 
improvement. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


located  on  the  ground  floor  of  the  big  furni- 
ture establishment,  occupying  large  and  promi- 
nent space  near  the  main  entrance,  where  five 
modern  demonstration  rooms  have  been  in- 
stalled, each  one  carrying  out  a  different  color 
scheme  and  style  of  furnishing,  but  all  blend- 
ing into  a  harmonious  whole.  Since  taking 
on  the  line,  the  company  has  featured  Victor 
products  extensively  in  its  window  displays  and 
advertising,  and  reports  business  starting  out 
very  encouragingly. 

Scott  Takes  Over  Scott  Store 

The  old  quarters  at  607  Clement  street,  for- 
merly occupied  by  G.  W.  Scott,  have  been  se- 
cured by  J.  R.  Scott,  who,  by  the  way,  does  not 
happen  to  be  a  relative  of  the  former  pro- 
prietor, and  will  be  re-opened  as  a  talking  ma- 
chine establishment.  The  new  owner  has  been 
connected  with  the  Wiley  B.  Allen  department 
for  some  time. 

Plan  to  Attend  Jobbers'  Convention 

Andrew  G.  McCarthy,  of  Sherman,  Clay  & 
Co.,  president  of  the  National  Talking  Ma- 
chine Jobbers'  Association,  expects  to  attend 
the  convention  in  Atlantic  City  in  July,  and  is 
making  his  plans  accordingly.  Philip  T.  Clay, 
of  the  company,  will  attend  the  convention  also. 
He  left  for  Arizona  the  latter  part  of  May  with 
his  family,  expecting  to  go  on  to  New  York 
and  other  Eastern  points  before  returning. 

F.  B.  Travers,  manager  of  the  Sonora  Phono- 
graph Co.,  of  San  Francisco,  has  gone  South 
after  a  short  stay  at  headquarters  here,  follow- 
ing an  extended  trip  in  the  Northwest. 

The  Hauschildt  Music  Co.  has  moved  to  a 
new  location  in  Sacramento,  Cal.,  and  contem- 
plates adding  a  stock  of  talking  machines  at 
its  branch  store  in  that  city. 

Mme.  Rappold  Gives  Edison  Tone  Test 

At  Scottish  Rite  Hall  on  the  afternoon  of 
May  28,  a  large  audience  heard  the  voice  of 
Mme.  Marie  Rappold  in  dual  form.  The  diva 
was  there  herself,  and  on  the  stage  with  her 
was  an  Edison  Diamond  Disc  phonograph  on 
which  her  records  were  played. 


INTRODUCE  NEW  FEATURE 

Herewith  is  reproduced  in  miniature  a  page 
from  the  Columbia  Record,  house  organ  of  the 
Columbia  Graphophone  Co.,  which  embodies 
a  new  idea  in  this  publication.  An  interesting 
series  of  talks  will  be  prepared  by  the  editor  of 


VICTROLAS  LEAD  BIG  DRILL 

Fourteen  Thousand  School  Children  of  Tacoma 
Go  Through  Annual  Out-Door  Evolutions 
to  Music  of  Talking  Machines — Giant  Victrola 
Proves  a  Great  Attraction  to  Public 


X(lhs  Columbia  Rgcord^S 


The  Double  Disc  Dial 


Minute  Talks  Between  Tunes  ' 


»  1M  before  you  sell, 
tt.    There    is   no  other  way 
o  matte  sure  of  success.  In 
clline.  Columbia  records  it  is 
mperative. 

Know  this  first.  Every  man 
s  born  with  the  love  of  music  - 


powder  before  setting 
mine. 

Talk  sense  before  yc 

Mention  the  success 
current  musical  season. 


of  the 
If  you 


the 


telle 


centr. 


some  kind  of  love  of  sc 
of  music.  Achildcro' 
roar  of  a  passing  train 
whistle:  a  familiar  air, 


ill 


cle 


-ne  kind 
s  at  the 
the  boy 
.  popular 
.  Opera 
The  vast' 
s  instru- 


library-  of  the  worl 
mental  and  vocal  inspirations 
makes  multitudinous  appeals. 

You  can't  sell  music  blind. 

You  can't  be  a  parrot,  and 
sey  "Here's  the  latest,  hear 
this."  At  least  you  can't  be  a 
parrot  and  SELL  RECORDS. 
Neither  can  you  be  a  decorative 
automatic  counter  adjunct  and 
rotate  "Whal'il  you  hear  to- 
day" Find  your  aim.  Send 
out  an  air  scout  before  firing 
your  shot.  Use 


little 


speak  of  the  last  concert,  a 
coming  artist.  Make  ANY  re- 
mark but  "Whet'll  you  hear  " 
Oct  a  line  on  a  customer's 
likes,  satisfy  those,  then  create 
new  ones.  Satisfy  the  want  a 
man  comes  with.  That  will  be 
one  sale.  Find  out  his  musical 
temperament  and  build  up  new 
wants.  There  lies  your  future 
business. 

There  is  no  more  refined, 
delicate,  intellectual  business 
than  selling  Columbia  records. 
Education,  diplomacy  and  tact 
must  be  in  your  make-up. 

Getting  the  ran;:  on  each 
individual  name  on  your  books 
mean,  personal  labor  and  per- 
sonal profits. 

Aim  before  you  sell. 


Tacoma,  Wash.,  June  1. — Last  Monday  the 
Tacoma  school  children  held  their  annual 
Stadium  Day  festival  in  the  Tacoma  Stadium 
with  about  14,000  children  taking  part  in  drills, 
exercises,  folk  dances,  etc.  In  several  of  the 
features  all  the  children  drilled  as  one  body 
and  all  the  evolutions  were  made  to  the  accom- 
paniment of  music  from  the  Victrola.  Forty- 
eight  instruments  of  that  make  having  been 
placed  in  the  public  schools  of  this  city  by 
Sherman,  Clay  &  Co. 

The  giant  Victrola  constructed  by  B.  A.  Alm- 
vig  and  F.  C.  Lindquist,  of  the  local  store  of 
Sherman,  Clay  &  Co.,  and  which  was  described 
in  The  World  last  month,  continues  to  prove 
a  great  attraction  at  various  public  affairs  in 
this  city.  The  cabinet  is  ten  feet  high  and  four 
and  one-half  feet  square,  and  the  volume  of 
sound  produced  makes  it  especially  suitable  for 
out  of  door  work. 

About  June  15  it  is  the  intention  of  the  com- 
pany to  place  the  mammoth  Victrola  in  Wright's 
Park,  one  of  the  largest  parks  here.  The  in- 
strument will  be  placed  on  a  large  cedar  stump 
about  twelve  feet  in  diameter  and  high  enough 
so  that  it  can  be  seen  and  heard  a  block  or 
more  away. 


the  Columbia  Record  for  use  in  the  Double 
Disc  Dial,  this  house  organ  within  a  house 
organ. 

The  Columbia  Record  has  made  remarkable 
progress  the  past  year  and  each  issue  contains 
informative  material  which  can  be  used  by  Co- 
lumbia dealers  to  excellent  advantage.  It  is 
understood  that  plans  are  now  under  way  for 
even  further  enhancing  its  value. 


The  Sherfrey  Jewelry  Co.,  of  Council  Grove, 
Kan.,  has  secured  the  agency  for  the  Victor- 
Victrola  line  of  talking  machines  and  records, 
and  is  featuring  the  line  prominently  in  the 
local  press. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  ATLAN- 
TIC CITY,  JULY  10,  11  AND  12.  IT  WILL 
BE  THE  GREATEST  EVER! 


We  Are  Not  Going  into  the  Manufacture 


and  sale  of  Talking  Machines,  BUT,  we  will  make  cabinets  and  cases  for 
a  limited  number  of  responsible  manufacturers. 

For  prices,  send  specifications,  volume  of  business  and  blue  prints,  if  possible. 
We  can  create  original  and  distinctive  case  designs  for  you. 


DEALERS— 

Who  would  be  interested  in  a  line 
of  quality  pianos  at  sale-able  prices 
should  write  us. 


Cfmte  &  Sutler  iptano  Company 

PERU,  INDIANA 


12 


THE    TALKING    MACHINE  WORLD 


I 


Putting 
Dealers  on  Their  Mettle 


Under  the  Probationary  Zone 
policy  of  Thomas  A.  Edison,  Inc., 
the  dealer  assumes  responsibilty 
for  a  specified  zone  of  operations 
in  such  a  way  that  he  is  likely 
to  do  more  business  than  under 
any  other  plan.  Under  the  Pro- 
bationary Zone  Plan  the  dealer 
has  ample  opportunity  to  show 
how  good  a  dealer  he  can  be 
and  how  closely  he  can  cultivate 
his  zone  when  working  under  as 
ideal  a  plan  as  we  can  at  present 
conceive. 

After  the  dealer  has  complied 
with  the  liberal  conditions  of  the 


Probationary  Zone  Plan,  and 
has  been  accepted  by  the  com- 
pany, the  immense  Orange  Fac- 
tories, the  highly  efficient  Edison 
organization  and  a  most  satis- 
factory service  are  placed  at  his 
back  and  he  is  given  every  in- 
centive to  make  good. 

Complete  details  of  the  Edison 
Probationary  Zone  Plan  may  be 
obtained  by  addressing  the  near- 
est Edison  jobber  in  the  list  on 
the  back  cover  of  this  issue,  or 

Thomas  A.  Edison,  Inc. 

279  Lakeside  Ave.,  Orange,  N.  J. 


Marie   Rappold,  Metropolitan   Opera  Company  and  Albert 
Spalding,    greatest    American   violinist,   proving  the  absolute 
likeness    of   Mr.    Edison's    Re-Creation   with    their  original 
rendition  of  a  great  solo  with  violin  obligate 


THE    TALKING    MACHINE  WORLD 


13 


IMMMIMI^IMMMIMIMIi^i^^'iyi^  15  35  305  JOS  535  W  ?5  535  55  535  TP1 535  55  32  jrg  w  ttit  jjjit  :n;  yr      ^n;  jt?  535  gjjjnT  ttit  rnj     55  35  5555;  55     55  >i|tjmmfll&;ilg3IBg 


Marketing 
A  Distinctive  Product 


From  the  factories  of  Thomas 
A.  Edison,  Inc.,  at  Orange,  N.J. , 
the  NEW  EDISON  and  EDI- 
SON RE-CREATIONS  are 
shipped  daily  to  all  parts  of 
America  and  many  parts  of  the 
world. 

These  instruments,  and  records 
of  great  artists'  performances, 
are  but  the  tangible  mediums  of 
a  wonderful  new  art  —  Music's 
Re-Creation.  Mr.  Edison's  new 
art  is  the  recording  of  every  iota 
of  humanness  of  the  voice  and 
the  peculiar   characteristics  of 


musical  instruments  by  which 
they  are  distinguished  one  from 
another;  and  the  subsequent  Re- 
Creation  which  is  so  absolutely 
like  the  original  that  the  music- 
ally trained  ear  cannot  say  which 
is  which  when  brought  into 
immediate  comparison  with  each 
other. 

Is  it  any  wonder  that  a  product 
of  such  marked  distinctiveness 
receives  the  unqualified  appro- 
bation of  the  leading  music 
critics  of  America? 


Marie   Rappold,  prima  donna    soprano    Metropolitan  Opera 
Company,  and  Christine  Miller,  celebrated  concert  contralto, 
demonstrating  how  perfectly  their  voices  have  been  Re-Created 
by  Mr.  Edison  in  a  famous  duet. 


14 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


Boston,  Mass.,  June  5. — The  month  of  May 
made  a  good  showing  at  practically  all  of  the 
local  talking  machine  houses  and  June  has 
made  an  encouraging  start.  This  is  the  time 
when  there  is  a  large  demand  for  the  low  and 
intermediate  priced  outfits  such  as  are  suitable 
for  summer  camps  and  bungalows  and  there 
are  many  orders  in  for  shipments  during  the 
next  few  weeks  to  seashore  and  mountains. 
In  many  cases  it  is  difficult  to  procure  goods 
by  some  of  the  houses,  but  this  is  a  cry  that 
has  been  heard  for  some  time  past. 

Decorated  for  Preparedness  Parade 

Although  there  were  none  of  the  local  trade 
taking  part  in  the  Preparedness  Parade,  about 
all  of  th'e  houses  which  have  window  space 
made  a  display  of  the  Stars  and  Stripes  and 
otherwise  carried  suggestive  decorations.  This 
was  especially  true  of  M.  Steinert  &  Sons  Co., 
Oliver  Ditson  Co.,  Columbia  Graphophone  Co., 
Eastern  Talking  Machine  Co.  and  several  other 
places.  Some  of  the  Boston  houses  already 
have  inaugurated  the  Saturday  half-holiday 
and  5  o"clock  closing  and  by  the  first  of  July 
probably  all  of  the  houses  will  get  into  line. 
Conference  of  New  England  Columbia  Dealers 

Thanks  largely  to  the  conference  a  few  weeks 
ago  between  a  group  of  the  New  England  Co- 
lumbia dealers  and  Manager  Arthur  Erisman, 
the  Columbia  business  is  making  an  unusually 
large  showing  in  this  territory  and  dealers  who 
have  not  been  doing  a  great  deal  have  sudden- 
ly woke  up  and  are  seeing  their  business  from 
a  new  angle.  More  dealers,  too,  are  coming 
to  see  the  necessity  of  keeping  a  full  stock  of 
records  so  that  they  won't  hereafter  have  to 
tell  a  customer  that  they  haven't  it  in  stock. 
Manager  Erisman  was  over  in  New  York  the 
other  day  and  held  several  conferences  with  the 
Columbia  officials,  all  looking  to  a  further 
pushing  of  business. 

Well   Satisfied  with  Business  Progress 

Manager  R.  S.  Hibshman,  of  the  Vocalion 
Co.,  is  well  satisfied  over  the  business  that  he 
and  his  staff  have  been  able  to  do  during  May. 
A  number  of  high-priced  machines  have  been 
sold  to  prominent  people  in  Greater  Boston. 
The  parlors  of  this  company  are  kept  in  the 
most  attractive  way  and  the  window  displays 
are  always  simple  and  tasteful.  Manager  Hibsh- 
man was  over  in  New  York  for  a  few  days.  He 
has  leased  a  house  in  Winchester  into  which 
he  will  shortly  move.  Since  coming  to  Boston 
he  and  his  family  have  been  living  in  Hingham. 


J.  F.  Meade,  the  vice-president  of  the  com- 
pany, who  came  over  with  Mr.  Hibshman  when 
the  Boston  warerooms  were  first  opened,  no 
longer  makes  his  headquarters  here,  but  in 
New  York,  but  makes  periodical  trips  over 
here. 

The  New  Oliver  Ditson  Building 

Manager  Henry  A.  Winkelman,  of  the  Vic- 
tor department  of  the  Oliver  Ditson  Co.,  has 
been  eagerly  interested  in  the  plans  for  the 
new  Oliver  Ditson  Building,  at  178  and  179 
Tremont  street,  as  drawn  by  C.  Howard  Walk- 
er, the  Boston  architect.  He  is  to  have  a  fine 
suite  of  rooms  for  the  Victor  business,  which, 
under  his  able  supervision,  is  making  rapid 
strides.  The  Victor  department  will  lack  for 
nothing  in  the  way  of  conveniences  and  ap- 
pointments and  for  the  company's  customers 
it  will  be  a  distinct  pleasure  to  patronize  the 
warerooms. 

Increased  Business  Makes  Demand  on  Stock 

The  Eastern  Talking  Machine  Co.  did  a  large 
business  during  May.  This  is  one  of  the  local 
houses  that  finds  it  hard  to  get  an  adequate 
amount  of  Victor  talking  machines  to  meet  the 
demand.  All  the  boys  of  the  company  are 
eagerly  looking  forward  to  their  vacations  and 
as  usual  a  group  of  them  will  go  to  their  camp 
at  Southpbrt,  Me.,  which  has  been  the  scene  of 
much  hospitality  the  past  several  summers. 
More  Room  for  Columbia  Co. 

Owing  to  the  need  of  increased  quarters  the 
Columbia  Graphophone  Co.  has  leased  an  addi- 
tional suite  on  the  second  floor  of  its  Tremont 
street  building  and  extensive  alterations  will 
soon  be  under  way  so  that  the  company  can 
take  possession  as  early  as  possible.  •  Manager 
Erisman  reports  the  local  May  business  to  have 
been  the  biggest  in  any  single  month. 

W.  O.  Pardee's  Western  Trip 

W.  O.  Pardee,  of  the  Pardee-Ellenberger 
Co.,  Inc.,  of  New  Haven,  when  he  was  over  in 
Boston  a  while  ago,  spoke  enthusiastically  of 
his  Western  business  trip  from  which  he  had 
just  returned.  Mr.  Pardee  found  conditions 
quite  good  in  the  cities  he  visited  and  he  saw 
constant  evidences  of  the  hold  that  the  Edison 
proposition  in  particular  has  on  the  talking  ma- 
chine dealers  of  the  country.  Every  one  with 
whom  he  talked  was  enthusiastic  over  the  pros- 
pects for  the  rest  of  the  year. 

Many  Callers  at  C.  C.  Harvey  Co.'s 

The  Edison  and  Victor  departments  of  the 
C.  C.  Harvey  Co.  are  being  "discovered"  by  a 


number  of  new  people,  who  are  rapidly  falling 
into  line  as  Harvey  customers.  Manager  Fran- 
cis T.  White  reports  business  as  unusually 
brisk.  Mr.  White  is  planning  to  build  himself 
a  new  home  out  in  Wollaston. 

Doing  Well  with  the  Edison  Line 

Since  taking  on  the  Edison  Diamond  Disc 
line  the  Iver  Johnson  Sporting  Goods  Co.'s  es- 
tablishment has  added  largely  to  its  business 
and  Manager  Arthur  W.  Chamberlain  has 
found  the  new  demonstration  booths  installed 
several  weeks  ago  a  much-needed  factor  in  the 
equipment  of  the  fourth  floor. 

H.  R.  Skelton  Seriously  111 

The  many  friends  of  Harland  R.  Skelton,  of 
the  Thomas  A.  Edison  Co.'s  staff  will  be  sorry 
to  learn  that  he  has  been  seriously  ill  at  his 
home  in  Roslindale,  with  appendicitis.  He  was 
seized  while  in  another  city  and  he  was  brought 
home  as  quickly  as  possible.  At  last  accounts 
he  was  making  good  recovery. 

Closed  a  Good  Sale 

Manager  Warren  Batchelder,  of  the  Victor 
department  of  the  Henry  F.  Miller  Co.,  made 
a  good  sale  the  other  day  of  two  $300  Victor 
outfits  to  one  woman.  One  was  for  her  own 
household  and  the  other  was  a  gift  for  a  mem- 
ber of  her  family. 

Business  Active  at  Parkers 

John  Alsen,  in  charge  of  the  Victor  and  Edi- 
son departments  of  the  George  Lincoln  Parker 
establishment  says  he  finds  business  coming 
along  fairly  well  these  days.  He  and  his  staff 
are  on  the  job  early  and  late  and  they  have 
some  choice  prospects  on  which  they  are  work- 
ing. 

Now  Makes  His  Home  in  Winchester 

Fred  Erisman,  of  the  staff  of  the  Columbia 
Graphophone  Co.,  and  brother  of  Arthur  Eris- 
man, manager  of  this  large  Boston  house,  has 
moved  his  goods  and  chattels  from  Jamaica 
Plain  to  Winchester,  on  the  north  "side  of  Bos- 
ton, where  he  is  most  comfortably  settled. 
Have  You  Met  Him? 

Have  you  met  Frederick  H.  Silliman,  man- 
ager of  the  Boston  headquarters  of  the  Pardee- 
Ellenberger  Co.,  in  his  new  Mitchell  car?  He 
is  now  the  possessor  of  a  handsome  one  and  is 
quite  expert  in  handling  it.  Although  he  has 
owned  it  only  a  few  weeks,  he  has  run  the  car 
several  thousands  of  miles. 

Starts  the  Vacation  Season 

Floyd  Kinsley,  of  the  Edison  and  Victor  de- 
partments of  the  C.  C.  Harvey  Co.,  is  away 


RE-CREATION— Edison's  New  Art,  has  secured  for  the  New 
EDISON  Diamond  Disc  Phonograph  the  stamp  of  unqualified 
approval  from  the  cultured  music  lover  who  turns  a  deaf  ear 
toward  anything  that  smacks  of  mechanical  reproduction — the 
critic  who  will  have  nothing  short  of  the  actual  RE-CREATION 
of  musical  sound.  Added  to  this  is  the  fact  that  every  Edison 
dealer  has  plenty  of  "elbow  room." 

(From  a  recent  advertisement  by  Thomas  A .  Edison,  Inc.) 

We  can  add  to,  but  not  strengthen  the  truthfulness  and  accuracy  of 
the  foregoing.  We  can  say,  however,  that  two  P-E  Services  are  at  your 
disposal— each  a  separate  organization  of  post-graduate  experience. 


THE  PARDEE-ELLENBERGER  CO.,  INC. 

Edison  Jobbers  for  New  England,  with  complete  wholesale  offices  at 

BOSTON   and   NEW  HAVEN 


THE    TALKING    MACHINE  WORLD 


15 


from  business  for  a  few  weeks  and  has  gone 
to  northern  New  York,  where  he  has  a  camp, 
beautifully  situated  in  the  midst  of  a  pine  grove 
and  with  a  beautiful  outlook. 

A  Visitor  from  Chicago 

A  welcome  visitor  to  Boston  has  been  F.  E. 
Levanseler,  president  of  the  Chicago  Hinged 
Cover  Support  &  Balance  Co..  of  Chicago.  Mr. 
Levanseler  is  here  for  the  Institute  of  Technol- 
ogy commencement,  he  being  a  member  of  the 
class  of  73,  the  fourth  class  to  be  graduated 
from  this  great  technical  school. 

Meeting  with  Success  in  This  Line 

H.  T.  Leeming,  general  manager  of  the  Solo- 
phone  Co.,  which  is  represented  in  Boston  by 
the  Hallet  &  Davis  Co.,  was  in  Boston  a  while 
ago  visiting  the  local  offices.  The  Hallet  & 
Davis  house  has  been  meeting  with  much  suc- 
cess in  handling  this  new  type  of  talking  ma- 
chine. 


publishing  house.  His  next  move  was  over  to 
New  York.  There  he  became  associated  with 
Landay  Brothers,  and  it  was  from  this  house 
that  he  went  with  the  Aeolian  Co. 

Mr.  Shatney  therefore  knows  the  music  busi- 
ness in  its  several  branches  quite  thoroughly 
and  the  fact  that  he  is  a  musician  of  no  medi- 
ocre ability  counts  for  much  in  dealing  with 
customers.  He  has  made  a  special  study  of 
talking  machines  and  is  an  enthusiastic  booster 
for  the  Vocalion.  Mr.  Shatney  is  a  man  of  cul- 
ture, refinement  and  affability,  attributes  that 
have  played  an  important  part  in  helping  him 
to  attain  success  as  a  Vocalion  salesman. 


John  A.  Davis,  general  manager,  and  Chas. 
F.  Simes,  general  sales  manager,  are  both  well 
trained  in  the  talking  machine  line,  Mr.  Davis 
being  a  retail  merchant  and  Mr.  Simes  formerly 
sales  manager  of  a  Boston  talking  machine  man- 


BUILDING  UP  A  LARGE  TRADE 


WINS  SPURSAS  SALESMAN 

Leo  E.  G.  Shatney  Is  Scoring  a  Success  as 
Vocalion  Salesman 


Boston,  Mass.,  June  6. — Among  the  staff  of 
the  Vocalion  Co.,  at  190  and  192  Boylston 
street,  this  city,  there  is  one,  Leo  E.  G.  Shat- 
ney, who  has  come  into 
considerable  p  r  o  m  i- 
nence  because  of  his 
marked  ability  as  a 
Vocalion  salesman.  Mr. 
Shatney  came  to  Bos- 
ton from  New  York, 
where  he  was  with 
the  Aeolian  Co.  for 
nine  years,  and  it  was 
largely  because  of  his 
knowledge  of  human 
nature  and  his  clever- 
ness in  handling  cus- 
tomers that  he  was 
especially  chosen  for 
the  Vocalion  Co.,  when 


L.  E.  G.  Shatney 

it  opened  its  doors  in  Boston  several  months 
ago. 

As  a  growing  youth  Mr.  Shatney  had  planned 
to  take  a  course  at  the  University  of  Maine. 
At  that  time  he  was  living  with  his  family  in 
Bangor.  Circumstances  so  shaped  themselves 
that  he  was  obliged  to  go  to  work  and  he  be- 
gan his  business  career  as  a  bookkeeper  with 
the  Arthur  E.  Guth  Piano  Co.,  in  Bangor.  He 
remained  there  two  years  and  then  went  to 
Portland,  where  he  soon  made  himself  a  val- 
ued employe  with  Cressey  &  Allen,  as  a  piano 
salesman.  Believing  that  a  knowledge  of  sheet 
music  would  be  of  advantage  he  came  to  Bos- 
ton and  quickly  found  a  place  with  a  local  music 


Electric  Drive  for  Talking  Machines  Manufac- 
tured by  the  Victor  Electrical  Equipment  Co., 
Boston,   Grows  in   Favor — Some  Features 

Boston,  Mass.,  June  8. — A  product  that  is 
meeting  with  success  with  the  dealers  is  what 

is  called  the 
Veeco,  an  electric 
drive  for  talking 
machines,  manu- 
factured by  the 
Victor  Electrical 
Equipment  Co., 
248  Boylston 
street,  this  city, 
in  which,  so  far, 
the  volume  of 
business  has  been 
greatly  in  excess 
of  the  production. 
Before  it  was 
placed  on  the 
market  it  was 
tried  out  in  every 
conceivable  man- 
ner, for  instance, 
John  A.  Davis  the  Edison  Elec- 

tric Illuminating  Co.,  of  Boston,  exhausted 
every  known  experiment  on  the  electric  drive 
before  it  decided  to  introduce  the  Veeco  and  to 
make  arrangements  for  its  sale  in  its  nineteen 
offices  throughout  eastern  Massachusetts. 

Some  of  the  features  of  the  Veeco  are:  can 
be  installed  by  anyone  in  five  minutes;  runs  on 
either  alternating  or  direct  current  from  100  to 
125  volts  without  extra  resistance  and  can  be 
supplied  for  from  six  to  250  volts;  fluctuation 
of  current  does  not  affect  tempo  or  pitch;  will 
not  heat  or  give  trouble;  runs  quietly;  weighs 
little;  is  simple  in  construction  and  requires  no 
care;  has  a  range  of  from  twenty  to  120  revo- 
lutions per  minute  and  can  be  started  and 
stopped  at  will. 


The  Veeco  Equipment 

ufacturing  company.  They  are  young  men, 
energetic,  and  are  in  the  habit  of  working  along 
efficient  lines,  so  the  wonderful  success  of  the 


Reverse  View  of  Veeco  Equipment 

Veeco  is  not  only  due  to  the  merit  of  the 
article,  but  is  also  assisted  greatly  by  the  way 
these  men  have  diligently  worked. 


INCORPORATED 


The  Harmonola  Co.,  manufacturer  of  talking 
machines  and  accessories,  was  granted  a  cer- 
tificate of  incorporation  by  the  Secretary  of 
State  at  Dover,  Del.,  last  week.  The  incorpora- 
tors are  E.  W.  DeBower  and  T.  D.  Fitzgerald, 
of  Chicago,  111.,  and  Frederick  Arnd,  of  Evans- 
ton,  111.,  the  capitalization  being  $1,000,000. 


LAUGHING  AT  TROUBLE 

Laughing  at  trouble  isn't  as  hard  as  it  sounds; 
nor  are  the  people  who  suggest  it  utterly  hard- 
hearted and  unsympathetic.  It  is  just  a  philo- 
sophic and  utilitarian  principle  suggested  by 
wise  folk  who  know  that  a  tooth  always  aches 
most  when  you  have  nothing  better  to  do  than 
to  think  about  it. 


USE 


BAGSHAW-MADE 
BEST-MADE 


NEEDLES 


The  first  half  minute  of  the  playing  of  any  record  determines  the  SALE. 
Your  needles  should  be  of  the  best  quality  so  that  your  customers  hear 
music  as  it  was  originally  sung. 

All  records  can  be  played  with  Bagshaw  needles  and  those  who  are 
Bagshaw  devotees  know  this. 

Remember,  that  the  House  of  Bagshaw  produced  the  first  needles,  creates 
the  finest  quality  in  needles,  and  does  the  biggest  volume  of  business. 


Oldest  and  Largest  Manufacturer. 


W.  H.  BAGSHAW,  Lowell,  Mass. 


THE    TALKING    MACHINE  WORLD 


THE   TALKING    MACHINE  WORLD 


17 


18 


THE    TALKING    MACHINE  WORLD 


SAVE 


o 


o 


Order   these  ^  Special 
Landay  Cabinets  at 
once.    Should  be 
$12.50,  but  our 
price  only 

$9.^ 


each 


We  are  able  to  offer  these  special 
No.  990  cabinets  at  this  price  only 
because  the  manufacturer  laid 
in  a  sufficient  supply  of  raw 
materia]  before  the  increase  in 
prices. 

However,  the  price  must  neces- 
sarily be  raised  after  this  allot- 
ment is  gone.  Better  place  your 
order  at  once.  We  will  be  glad 
to  ship  you  a  sample  if  you 
desire. 

As  explained  in  the  last  month's 
advertisement  these  cabinets  are 
well  made  of  fine  Mahogany 
veneer  on  all  sides  and  top ;  are 
substantia]  in  appearance  and 
finely  finished  and  will  retail 
easily  at  $18.00. 

The  quantity  we  have  on  hand 
is  rapidly  growing  smaller  so  we 
suggest  you  place  your  order 
now  before  it  slips  your  mind. 


INC 


Victor  Distributors  Exclusively 

563  Fifth  Ave.,  New  York,  N.  Y. 


RUNNING  DOWN  RECORD  THIEVES 

Efforts  Being  Made  by  Eastern  Talking  Ma- 
chine Dealers  to  Get  Hold  of  a  Gang  Who 
Are  Operating  Extensively  Throughout  the 
Country — Some  Recent  Developments 


There  has  been  considerable  complaint  among 
the  Eastern  talking  machine  dealers  regarding 
the  thievery  of  talking  machine  records.  Sev- 
eral dealers  in  New  Jersey  have  suffered  from 
the  work  of  a  band  of  thieves  whose  methods 
were  outlined  in  last  month's  World.  Other 
dealers  have  told  us  that  they  too  have  lost 
records  from  time  to  time  and  it  seems  as 
though  there  are  several  groups  of  thieves  at 
work  in  various  parts  of  the  East. 

H.  C.  Lansell,  traveling  representative  of  the 
Blackman  Talking  Machine  Co.,  Victor  dis- 
tributor, recently  made  a  trip  up-State,  and 
found  that  quite  a  number  of  dealers  had  been 
victimized  by  two  young  fellows  who  worked 
the  following  scheme: 

One  of  them,  after  hearing  a  number  of  rec- 
ords, would  purchase  one  record  giving  in  pay- 
ment a  bill  of  a  large  denomination.  The  clerk 
not  having  change  was  obliged  to  be  absent 
from  the  store  for  a  few  moments  and  when 
she  returned  the  customer  informed  her  that  he 
wanted  the  record  sent  to  a  certain  young  lady 
in  that  town,  giving  a  name  and  address.  An 
hour  later  he  returned  stating  that  he  had  met 
this  young  lady  and  that  he  would  take  the 
record  with  him.  He  also  asked  to  hear  some 
other  records  and  after  buying  one  or  two 
more  gave  another  large  bill  in  payment  which 
also  required  the  clerk's  absence  from  the  store. 
A  few  hour's  later  it  was  discovered  that  thirty- 
five  records  ranging  in  price  from  $3  to  $7  were 
missing  from  stock. 

These  thieves  wear  balmacaan  coats  that  have 
false  pockets  which  are  actually  big  bags,  and 
they  are  able  to  drop  the  records  into  these 
pockets  without  unduly  changing  the  shape  of 
the  coat. 

In  another  city  the  thieves  were  "double- 
crossed"  when  they  took  the  records  which 
they  had  stolen  and  hid  them  near  the  railroad 
tracks.  They  were  observed,  however,  and  were 
followed  to  the  telegraph  station,  where  they 
sent  a  telegram  to  a  man  in  Cortland  street, 
New  York,  advising  him  that  the  records  would 
be  shipped  that  night.  Through  a  slip-up  the 
thieves  managed  to  escape  but  the  records  were 
recovered  by  the  village  constable. 

It  may  be  interesting  to  Philadelphia  dealers 
to  learn  that  one  of  the  thieves  was  overheard 
to  remark  that  their  destination  would  be  Phil- 
adelphia and  the  surrounding  territory. 


The  J.  R.  Reed  Music  Co.,  of  Austin,  Tex., 
which  carries  a  full  line  of  Victor  Victrolas  and 
records,  reports  a  constantly  increasing  trade. 


Fall  in 
Join  the  Army  of 
Nyoil  Dealers  and 


Let  Us  Submit  Our  Latest  Proposition 
WM.  F.  NYE,  New  Bedford,  Mass. 


NEW  ARTISTS  TO  RECORD  FOR  PATHE 

Rudolph  Ganz  and  Dr.  Steinberg  Join  a  Notable 
Roster 


The  Pathe  Freres  Phonograph  Co.  announced 
recently  that  it  had  made  arrangements  where- 
by a  number  of  well  known  artists  will  record 
for  the  Pathe  disc  library.  Among  these  are 
Rudolph  Ganz  and  Dr.  Bernhardt  Steinberg. 
Mr.  Ganz  is  one  of  the  foremost  pianists  in  the 
world  and  enjoys  an  enviable  reputation  both 
here  and  abroad.  Dr.  Steinberg  is  connected 
with  the  Temple  Beth  El,  New  York,  and  is 
the  recognized  authority  in  America  on  tradi- 
tional Jewish  music. 

Records  by  these  new  artists  and  several  well 
known  singers  will  shortly  be  announced  by 
the  Pathe  Freres  Co.  in  addition  to  a  compre- 
hensive list  of  operatic  music  recorded  by  inter- 
nationally prominent  artists.  The  Pathe  staff 
of  artists  includes  many  famous  foreign  stars 
who  have  never  appeared  in  America,  but  are 
under  exclusive  contract  with  the  Pathe  Freres 
Co.  in  Europe. 


PHONO  SPRING  LUBRICANT 

Ilsley-Doubleday  &  Co.,  of  New  York,  promi- 
nent in  the  paint  and  varnish  trade,  have  per- 
fected a  graphite  phono  spring  lubricant  for 
talking  machine  motors,  main  springs,  gears, 
etc.,  which  is  achieving  wide  success.  The  com- 
pany has  sold  large  quantities  of  this  lubricant 
to  talking  machine  manufacturers,  who  find  it 
most  satisfactory. 


PERSONAL  SERVICE 

The  members  of  our  Company  are  always  available  and 
will  gladly  see  you  personally  or  write  you  at  any  time  we 
can  possibly  serve  you. 

Why  not  communicate  at  once  with  us  ? 

BADGER  TALKING  MACHINE  CO.  m^Si5""' 


WIS. 


VICTOR  DISTRIBUTORS 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

phonograph  Standard  Metal  Mfg.  Co. 

HORNS       227  CHESTNUT  STREET  NEWARK,  N.  J. 


THE    TALKING    MACHINE  WORLD 


19 


CHANGES  IN  THE  CLEVELAND  TRADE 


Cleveland  Piano  Co.  Succeeds  the  Wade  H. 
Poling  Piano  Co. — Talking  Machine  Men  to 
Attend  New  York  Conventions — All  Lines  of 
Machines  and  Records  in  Strong  Demand 


Cleveland.  O.,  June  6. — Reports  from  the  lo- 
cal talking  machine  trade  for  May  indicate  that 
-this  branch  of  the  music  business  is  continuing 
to  expand  steadily  despite  the  claims  of  stock 
shortage  and  the  inability  of  jobbers  in  certain 
lines  to  establish  new  dealers. 

A  number  of  the  local  talking  machine  men 
who  also  handle  pianos  are  preparing  to  attend 
the  convention  of  the  National  Association  of 
Piano  Merchants  in  New  York  later  this  month. 
The  Yictrola  department  of  the  William  Taylor 
Son  &  Co.  store  under  the  management  of  T. 
A.  Davies,  continues  to  progress,  and  recently 
a  number  of  good  record  racks  have  been  added 
to  take  care  of  the  increased  record  stock.  Mr. 
Davies  took  an  extended  business  trip  through 
'the  West  last  month  and  incidentally  visited 
the  new  Lyon  &  Healy  store  in  Chicago,  where 
he  says  he  received  a  number  of  good  business 
tips.  Mr.  Davies  also  called  at  the  Hudson 
store  in  Detroit,  and  later  visited  New  York 
and  Philadelphia. 

On  June  1  the  Wade  H.  Poling  Piano  Co.  was 
succeeded  by  the  Cleveland  Piano  Co.,  of  which 
Wade  H.  Poling  is  president,  A.  E.  Smith,  the 
promine  it  piano  tuner,  vice-president,  and  W.  G. 
Fowler,  .secretary  and  treasurer.  Earle  Poling, 
formerly  manager  of  the  Victrola  department 
of  the  Poling  Piano  Co.,  is  assistant  treasurer 
of  the  new  corporation. 

The  May  Co.'s  Victrola  department  handled 
an  excellent  month's  business  during  May, 
especially  in  the  record  department.  Dan 
J.  Nolan,  manager  of  the  May  Co.  department, 
will  attend  the  Convention  in  New  York,  and 
will  be  accompanied  by  A.  F.  Wilson,  one  of 
the  salesmen  who  won  the  convention  trip  for 
good  salesmanship. 

The  Phonograph  Co.,  of  this  city,  distributers 
of  the  Edison  Diamond  Disc  phonographs,  re- 
ports business  very  good  and  have  achieved  in- 
creasing results  by  means  of  the  publicity  cam- 
paign inaugurated  some  time  ago.  Sales  Manager 
L.  N.  Bloom  has  been  unusually  active  in  fur- 
thering the  development  of  the  Edison  work 
here  and  the  various  tone  tests  and  special 
demonstrations  have  helped  greatly  to  create 
interest  among  music  lovers. 

The  Diamond  Disc  Phonograph  Co.,  under 
E.  S.  Friedlander's  managership,  said  that  ow- 
ing to  the  better  shipments  of  records  from  the 
Edison  factory  there  has  been  a  marked  increase 
in  business.  Mr.  Friedlander  expects  to  attend 
the  Edison  Convention  in  New  York  on  June 


Specialization 

— is  the  key-note  of  successful 
business  today.  We  would  not 
attempt  to  manufacture  a  talking 
machine — but  we  can  tell  you  any- 
thing you  want  to  know  about 
packing  and  shipping  them. 

Write  now  and  let  us  point  out 
the  superiority  of 

Atlas 
Packing  Cases 

(3-ply  veneer — clear  spruce  cleats) 


In  spite  of  the  steadily  increasing  demand  we 
are  peeping  abreast  of  it  by  additions  to  plant 
and  equipment. 


NELSON  &  HALL  CO. 


MONTGOMERY  CENTER 


VERMONT 


22  and  23  and  get  information  which  will  help 
the  industry  in  this  city. 

The  Starr  Piano  Co.,  recently  entering  the 
talking  machine  field,  has  made  much  progress 
in.  this  city.  Salesmanager  Brett  has  placed  a 
number  of  agencies  in  this  district. 

The  Eclipse  Musical  Co.,  extensive  Victor 
distributers  in  this  city,  have  again  shown  marked 
gains  in  their  output.  T.  H.  Towell,  head  of 
the  company  has  just  returned  from  a  visit  to 
the  Victor  factory.  E.  B.  Lyons,  assistant  sales- 
manager,  went  to  Minneapolis  on  a  special  busi- 
ness trip.  Every  preparation  has  been  made 
to  take  care  of  the  increasing  business,  includ- 
ing extensions  to  the  record  department.  Sev- 
eral practical  and  artistic  window  displays  were 
in  evidence  in  the  windows  of  the  Eclipse  Mu- 
sical Co.  during  the  month. 

Manager  Phil  H.  Dorn,  of  the  Collister  & 
Sayle  Co.,  Victrola  distributers,  said  that  there 
was  a  very  heavy  demand  for  goods,  but  there 
was  also  a  heavy  shortage  on  particular  models 
of  Victrolas.  However,  business  was  much 
better  than  last  year,  and  a  special  rush  was 
made  on  two  records,  i.e.,  "Marimba  Band," 
No.  18040,  and  "She  Sang  Aloha  to  Me,"  by 


Roy  Dixon  and  Lyric  Quartet  No.  18032. 

Manager  Morton,  of  the  Grafonola  depart- 
ment of  the  G.  M.  Ott  Piano  Co.,  says  that 
business  with  the  Columbia  product  is  very 
good.  Mr.  Morton  specializes  in  the  selling  of 
electric  Grafonolas  and  has  sold  many  of  the 
higher  priced  instruments. 


VICTOR  DISTRIBUTER  TEN  YEARS  OLD 

Jacksonville,  Fla.,  June  12. — One  of  the  finest 
talking  machine  shops  in  the  entire  South  is 
maintained  by  the  Florida  Talking  Machine  Co. 
here,  exclusive  Victor  distributer.  The  con- 
cern was  founded  ten  years  ago,  and  it  now 
occupies  large  quarters  in  the  Bisbee  Building 
here.  The  officers  of  the  concern  are  W.  N. 
Dunham,  manager,  J.  J.  Logan,  president;  W. 
M.  Edwards,  secretary,  and  Captain  Tucker, 
director.  Manager  Dunham  reports  that  his 
sales  this  year  have  far  exceeded  any  previous 
records. 


Wm.  Orth  has  made  extensive  improvements 
in  his  store  on  Fnrst  avenue,  Atlantic  High- 
lands, N.  J.,  where  he  is  featuring  the  Victor- 
Victrola  and  Columbia  Grafonola  line. 


We  Fill  Your  Orders 


Records: 


Machines: 


You  cannot  afford  at 
this  time  to  be  with- 
out the  services  of  a 
Jobber  who  guarantees 
to  fill  your  orders. 


ECLIPSE 


1 


f 


Almost  daily  ship- 
ments by  the  Factory 
and  by  concentrating 
our  efforts  enables  our 
extending  unequaled 
service. 


Cleveland  is  the  logical  Center  between  New  York  and  Chicago  and  our  Shipping  Facilities  are 
unequaled.    You  save  Time,  Increase  your  Profits  and  reduce  operating  expenses. 

A  TRIAL  WILL  CONVINCE 

ECLIPSE  MUSICAL  CO.,  IL^ZS 

CLEVELAND 


20 


THE    TALKING    MACHINE  WORLD 


TO  DEALERS,  JOBBERS  AND  MANUFACTURERS 
IN  THE  PHONOGRAPH  TRADE 

Q)omino' 

The  first  fifty  Domino  "quality"  records,  embracing  one  hundred  selections,  are  now 
ready.  The  list  is  composed  of  both  popular  and  standard  selections  rendered  by 
some  of  the  best  known  phonograph  artists  and  some  of  the  finest  instrumentalists. 

The  Domino  Records  are  the  products  of  a  highly  aimed  and  finely  equipped  effort 
to  produce  a  popular  priced  record  of  a  quality  which  will  stand  comparison  with 
any  records  on  the  market.  The  size  is  a  convenient  one — seven  inches  in  diameter 
— and  carrying  about  two  and  -one'half  or  more  minutes  of  sound. 

Among  the  popular  artists  represented  in  the  first  list  are  such  names  as  Henry  Burr, 
Arthur  Collins,  Byron  Harlan,  Vess  Ossman,  Billy  Golden  and  Inez  Barbour,  all 
widely  and  favorably  known  in  the  phonograph  world. 

Domino  Records  are  double^disc  and  of  vertical  cut.  The  list  price  of  thirty-five 
cents  (three  for  one  dollar)  allows  a  good  margin  of  profit  to  dealer  and  jobber 
and  means  a  large  volume  of  sales  on  a  product  of  such  quality.  Dealers  will  be 
supplied  with  the  highest  class  of  selling  helps,  such  as  lists,  price  cards,  hangers  and 
suggestions  for  window  trims. 


THE    TALKING    MACHINE  WORLD 


21 


BADGER  SHOP  OPENS  IN  MILWAUKEE 

Public  Much  Interested  in  Elaborate  New  Quar- 
ters in  That  City  Devoted  Exclusively  to  the 
Retailing  of  Victor  Goods — Special  Program 
Provided   and    5,000    Distributed— The  Staff 


occasion  and  it  was  estimated  that  5,000  of  them 
were  distributed  to  the  visitors. 

The  new  store  has  been  laid  out  with  special 


Milwaukee,  Wis.,  June  5. — The  feature  of  the 
trade  during  the  past  month  was  the  formal 
opening  of  the  new  retail  establishment  of  the 
Badger  Talking  Machine  Shop,  at  425  Grand 
avenue.    An  entire  week  was  given  over  to  the 


Badger  Shop  Photographed  at  Night 

grand  opening,  the  Victrola  and  the  leading 
records  being  featured  in  daily  concerts.  A 
special  deluxe  program  was  prepared  for  the 


View  on  Second  Floor  of  Badger  Shop 

regard  to  the  demands  of  the  business  and  in- 
cludes four  extra  large  soundproof  demonstra- 
tion booths  on  the  second  floor  for  the  showing 
of  machines,  and  twelve  booths  on  the  ground 
floor  for  the  demonstration  of  Victor  records. 
For  the  convenience  of  those  who  cannot  visit 
the  store  and  want  special  service  a  large  tele- 
phone switchboard  with  numerous  trunk  lines 
has  been  installed  and  goods  will  be  sent  out 
on  telephone  order. 

Despite  the  action  taken  by  dealers  in  various 
sections  against  the  approval  plan,  the  Badger 
Co.  announces  the  "Badger  Record  Service 
Club,  which  provides  that  its  members  shall 
receive  the  records  on  approval  each  month 
and  return  those  not  desired  within  forty-eight 
hours.  Free  repair  and  delivery  service  are 
also  offered. 

The  sales  organization  of  the  Badger  Talking 
Machine  Co.  includes  Richard  H.  Zinke,  mana- 
ger; Wm.  C.  Schmidt,  assistant  manager;  Flora 
Krech,  head  saleslady;  E.  R.  Sweeney,  James 
M.  Cox  and  Otto  F.  Leidel,  salesmen;  Manda 
Maderski.  Berna  Dette  Kane  and  Franc  Timme, 
salesladies;  James  B.  Foley  and  Edw.  R. 
Schreiber,  repair  men;  Florence  Remeeus,  tele- 
phone record  service;  Wm.  Powers,  delivery; 
Margaret  Schaefer,  cashier,  and  ten  or  more 
other  people  employed  in  the  office  and  as  mes- 
sengers. 

The  Badger  Shop  will  soon  be  incorporated 
by  a  separate  organization  to  distinguish  it  from 
the  Badger  Talking  Machine  Co.,  the  Victor 
distributer  at  135  Second  street.  The  capital 
stock  will  be  $50,000  and  the  board  of  directors 
and  stockholders  will  be  identical  in  each  con- 
cern. 

The  accompanying  illustrations  give  an  ex- 
cellent idea  of  the  interior  of  the  new  store,  to- 
gether with  a  view  of  the  exterior  at  night, 
showing  the  handsome  electric  sign  running  up 
the  front. 


WITH  THE  TRADE  IN  WINNIPEG 

Babson  Bros.  Remove  Mail  Order  Department 
to  Larger  Quarters — Western  Gramophone 
Co.  Concentrating  on  Record  Business 

Winnipeg,  Man.,  June  5. — Babson  Bros.,  job- 
bers and  dealers  in  Edison  phonographs  and 
records  have  removed  their  mailing  department 
from  Carlton  street,  to  the  Keewayden  Build- 
ing on  Portage  avenue,  East,  where  they  will 
have  larger  quarters.  F.  C.  Cross  has  recently 
joined  the  staff  of  the  company. 

Ralph  Cabanas,  manager  of  the  Columbia 
Graphophone  Co.,  in  Canada,  was  recently  a 
visitor  to  Winnipeg,  stopping  off  on  his  way  to 
the  Pacific  Coast. 

A  number  of  out-of-town  dealers  have  recent- 
ly visited  the  new  warerooms  of  the  Western 
Gramophone  Co.  This  concern,  owing  to  the 
shortage  of  machines,  is  concentrating  on  rec- 
ords witli   considerable  success. 


TALKING  MACHINE  FOR  CONVICTS 

Trenton,  N.  J.,  June  2. — Richard  Hughes,  head 
keeper  of  the  New  Jersey  State  Prison,  has  in- 
stalled a  talking  machine  in  the  death  house  to 
cheer  the  spirits  of  the  condemned  prisoners. 
In  the  New  Jersey  State  Prison  the  men  in  the 
death  house  never  leave  their  cells  from  the 
time  they  enter  until  they  go  to  their  doom, 
unless  they  are  pardoned  or  their  sentences  are 
reversed  or  commuted.  The  records  are  of  the 
lively  sort. 


OZOKERITE  PRICES  ADVANCED 

Salt  Lake  City,  Utah.,  May  22. — A  report 
from  Soldier  Summit  states  that  a  carload  of 
ozokerite  per  day  is  being  shipped  from  the 
mines  there.  Ozokerite  is  a  mineral  wax  which 
is  used  in  the  manufacture  of  talking  machine 
records,  and  is  found  only  in  Utah  and  in 
Galacia,  Austria.  Since  the  European  supply 
has  been  stopped,  on  account  of  the  war,  the 
price  has  advanced  from  12  cents  a  pound  to 
60  cents. 


HUNTER=TUPPEN  CO.'S  PUBLICITY 

In  connection  with  the  opening  of  their  en- 
larged talking  machine  department,  the  Hunter- 
Tuppen  Co.,  of  Syracuse,  N.  Y.,  carried  full- 
page  advertisements  in  the  local  Sunday  papers 
in  which  they  dwelt  on  the  extent  and  com- 
pletness  of  their  department,  and  the  extensive 
line  of  Victrolas  and  Victor  records  carried  in 
their  establishment.  The  advertisements  were 
admirably  constructed  and  well  arranged,  and 
should  have  been  prolific  of  excellent  results. 


Talkiim 


chin 


(Switzerland) 

©rki 


SPECIALTY 


mtm 


AND  ALL  ACCESSORIES  FOR  THE  TALKING 
MACHINE  INDUSTRY,  SUCH  AS: 

SOUND  BOXES,  TONE  ARMS,  Etc. 


22 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Philadelphia  And  Locality 


Philadelphia,  Pa.,  June  6. — The  talking  ma- 
chine business  during  May  was  a  repetition  of 
the  other  four  months  of  the  year,  limited  to 
the  amount  of  goods  that  the  dealers  were 
allowed  by  the  manufacturers,  with  the  neces- 
sity of  turning  away  business  that  would  have 
brought  the  dealers'  profits  up  to  a  surprising 
amount,  and  yet  they  are  fully  satisfied  that 
they  have  been  able  to  enjoy  a  very  good  profit 
on'  the  month,  and  to  start  a  new  month  with 
the  assurance  that  during  the  six  months  of 
the  year  the}'  were  going  to  show  a  satisfactory 
increase  over  last  year. 

Louis  Buehn  &  Co.  in  Their  New  Home 

Louis  Buehn  &  Co.  moved  to  their  new  place 
the  middle  of  the  past  month  and  are  now  fully 
established  in  quarters  where  they  will  be  able 
to  properly  care  for  at  least  double  the  amount 
of  business  they  could  conveniently  handle  at 
their  former  home.  They  have  a  very  attractive 
show  window  in  their  present  store,  and  have 
utilized  it  to  good  advantage,  and  the  interior 
is  arranged  in  a  most  convenient  way  and  with 
all  modern  improvements.  Mr.  Buehn  says: 
"The  story  of  the  month  of  Ma)'  is  merely  a 
repetition  of  previous  months  this  year.  It 
was  the  best  May  we  have  ever  had,  and  almost 
double  what  it  was  last  year,  and  we  would 
have  been  able  to  have  done  considerably  more 
had  we  been  able  to  get  the  goods.  Our  record 
stock  is  in  a  most  excellent  condition,  and  we 
are  practically  filling  all  orders  complete.  Ma- 
chines are  coming  through  a  little  bit  better, 
but  not  yet  in  any  satisfactory  quantities.  The 
outlook  is  extremely  good  for  the  entire  sum- 
mer. All  our  dealers  are  anxious  to  stock  up, 
which  makes  the  future  look  very  bright  from 
the  jobbers'  standpoint,  and  no  doubt  the  re- 
tailers see  a  prosperous  season  before  them." 

Alexander  Glass,  Jr.,  who  recently  opened  a 
very  fine  Victor  store  at  Seventieth  and  Wood- 
land avenue,  has  been  doing  a  very  flourishing 
business. 

The  Henricks  Co.,  at  Nineteenth  and  Venan- 
go streets,  contemplate'  adding  three  additional 
demonstrating  rooms  to  their  present  equip- 
ment, and  also  a  small  recital  hall.  There  is 
every  evidence  that  this  firm  is  making  good  in 
their  talking  machine  department. 

There  is  a  general   feeling  in  Philadelphia 


among  the  jobbers  and  retailers  that  there 
should  be  a  dealers'  association  organized  here, 
with  the  jobbers  interested  in  the  proposition, 
as  far  as  the  formation  and  maintenance  of 
such  an  association  is  concerned,  but  not  to 
participate  in  any  shape  or  form  as  officers  or 
in  the  disposition  of  any  matter.  They  could 
be  members,  but  only  in  an  advisory  capacity. 
As  there  are  between  forty  and  fifty  Victor 
dealers  alone  in  Philadelphia,  it  is  easy  to  see, 
by  including  all  talking  machine  dealers,  what 
a  large  and  substantial  association  could  be  or- 
ganized. In  conversation  with  many  jobbers 
and  dealers  one  finds  it  only  remains  for  some- 
body to  take  the  initiative — a  man  that  the 
others  would  be  willing  to  follow. 

Edison  Dealers  to  Get  Together 

The  retail  dealers  of  the  Edison  in  Phila- 
delphia have  organized  themselves  with  the  ob- 
ject of  furthering  the  cause  of  that  line.  August 
Von  Bernuth,  of  N.  Stetson  &  Co.,  is  at  present 
the  chairman  of  the  Edison  dealers  and  a  com- 
mittee has  been  formed  which  will,  in  turn,  elect 
directors.  The  intention  of  the  association  ib 
to  try  to  have  every  dealer,  as  near  as  possible, 
to  work  for  a  uniform  service  to  the  customers 
and  take  up  such  matters  as  come  up  from  time 
to  time  as  to  the  policy  of  working  in  this  ter- 
ritory. Every  Edison  dealer  in  this  section  has 
appended  his  name  to  the  association  roll. 

Blake  &  Burkart,  at  Eleventh  and  Walnut 
streets,  report  that  their  business  has  been  most 
satisfactory.  They  did  not  do  as  much  as  they 
could  have  done  had  they  been  able  to  get  the 
goods.  They  report  that  the  demand  for  rec- 
ords has  been  enormous.  The  company's  out- 
put of  records  is  getting  larger  all  the  time, 
and  Mr.  Burkart  says:  "From  what  we  can  un- 
derstand, it  is  hard  for  the  Edison  company  to 
keep  up  with  the  demand.  Both  members  of 
the  firm  were  in  New  York  and  at  the  Edison 
factory  on  Thursday  of  last  week.  They  are 
having  a  new  hardwood  floor  laid  in  their  new 
addition  to  their  store  at  1102  Walnut  street. 
Busy  Times  With  Pennsylvania  Co. 

The  Pennsylvania  Talking  Machine  Co.  is 
fully  settled  at  present  in  their  new  North  Broad 
street  home,  and  every  part  of  the  work  of 
establishing  themselves  is  now  finished  except 
for  the  big  electric  sign  in  front  of  it,  which  is 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


V 
I 

C 
T 
O 
E 


Penn  Phonograph  Co.,  Philadelphia 


to  be  put  in  place  in  a  few  days.  C.  S.  Tay  has 
just  returned  from  a  trip  up  the  State,  where 
he  reports  that  he  found  all  their  dealers  in  a 
most  satisfactory  condition,  except  in  the  town 
where  there  was  a  big  coal  strike  projected, 
and  where  their  dealer  was  a  little  dubious  as 
to  the  future.  In  those  towns  where  there  had 
been  a  strike,  now  that  it  is  settled  the  people 
are  beginning  to  spend  their  money  again.  The 
bankers  up  the  State,  says  Mr.  Tay,  tell  him 
that  they  have  more  money  in  the  banks  than 
they  have  had  in  a  long  time. 

The  Pennsylvania  Co.  opened  up  a  very  nice 
account  with  Miller  &  Kades,  of  Harrisburg,  Pa. 
Manager  Eckhardt  is  contemplating  a  trip  to 
Atlanta,  Ga.,  on  the  15th  of  this  month.  The 
firm  reports  that  their  wholesale  business  in 
May  was  splendid,  and  that  they  have  been 
booking  a  very  large  number  of  fall  orders. 
The  retail  end  of  the  company's  business,  which 
remains  at  the  old  Chestnut  street  address, 
has  been  more  than  holding  its  own  over  last 
year.  They  have  established  as  a  new  agent 
Edward  H.  Burr,  2448  Frankford  avenue,  who 
will  handle  Columbia  products  exclusively.  Mr. 
Eckhardt  expects  to  take  a  cottage  at  Atlantic 
City  for  the  summer  very  shortly. 

The  dictaphone  department  of  the  Pennsyl- 
vania Co.  removed  to  the  new  building  the 
early  part  of  the  past  week,  and  while  it  is 
not  fully  established,  it  has  things  in  good 
working  order,  and  the  school  is  in  operation, 
with  typewriters  of  all  the  most  used  machines 
installed  for  the  use  of  dictating  machine  learn- 
ers. The  school  is  in  the  front  part  of  the 
fourth  floor,  just  back  of  the  offices,  and  the 
service  department  is  on  the  same  floor  at  the 
rear  of  the  school. 

Penn  Phonograph  Co.'s  Big  Business 

The  Penn  Phonograph  Co.  report  that  their 
business  has  been  as  good  as  usual,  and  that 
May  has  shown  the  same  percentage  of  in- 
crease as  the  previous  four  months  of  the  year. 
Their  stock  in  both  machines  and  records  is 
in  very  good  shape.  The  firm  have  engaged  a 
suite  of  rooms  at  the  Traymore  in  Atlantic  City 
for  the  convention  next  month. 

Among  visitors  in  Philadelphia  the  past  week 
were  G.  C.  Aschbach,  of  Allentown,  and  Edgar 
Lewall,  of  Lewall  Bros.,  Catasaqua.  When  they 
reached  Philadelphia  they  were  escorted  by  the 
Penn  Phonograph  Co.'s  out-of-town  representa- 
tive, L.  P.  Brown,  for  a  tour  of  inspection 
through  the  Victor  factory.  Mr.  Aschbach  has 
just  spent  several  thousand  dollars  in  fixing 
up  his  department,  on  both  the  second  and  the 
street  floors.  Both  of  these  gentlemen  report 
that  they  have  brought  their  business  consid- 
erably ahead  of  last  year. 

H.  A.  Weymann  &  Sons  report  that  their 
business  has  been  most  satisfactory  all  through 
the  month  of  May,  and  has  practically  doubled 
in  record  sales  over  May  of  last  "year. 

At  a  dinner  which  the  Girard  Phonograph 
Co.,  Edison  jobber  in  this  city,  gave  to  its 
dealers,  the  matter  of  an  organization  of  Edi- 
son dealers  came  up  and  a  committee  to  draft 
a  constitution,  by-laws,  etc.,  was  appointed.  This 
committee  consisted  of  Messrs.  von  Bernuth. 
of  Stetson  &  Co.;  Blake,  of  Blake  &  Burkart; 
Murdo.ck,  of  the  Ludwig  Piano  Co.;  Carter 
Ramsdell,  of  Ramsdell  &  Son,  and  Homer 
Davis,  of  George  B.  Davis  &  Co. 

Jacob  R.  Rose  has  just  been  appointed  local 
sales  manager  and  distributer  for  Emerson 
records  in  Philadelphia  and  adjacent  territory. 
Mr.  Rose  is  conversant  with  the  sales  features 
of  these  products  and  is  planning  to  give  his 
dealers  practical  co-operation. 

DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  AT- 
LANTIC CITY,  JULY  10,  11  AND  12.  It 
WILL  BE  THE  GREATEST  EVER! 


THE    TALKING    MACHINE  WORLD 


23 


The  Inside  Story  of 
Buehn  Service 


HERE  are  some  photographs  giving  a  vivid  idea  of 
just  what  the  "inside"  is  of  Buehn  Service — as  far 
as  the  eye  can  see.  These  show  the  equipment  of 
the  new  Buehn  Building  at  835  Arch  Street,  Philadelphia, 
Penn.,  with  over  10,000  square  feet  of  space — ten  times  the 
space  that  Buehn  Service  occupied  not  so  very  long  ago. 

You  can  see  that,  as  far  as  efficiency  goes  in  the  physical 
make-up  of  equipment,  that  it  is  all  found  in  the  Buehn 
Building 

You  cannot  see  from  any  photograph,  nor  can  you  deter- 
mine from  any  form  of  so-called  "character-reading,"  to 
just  what  extent  the  members  of  Buehn  Service  are  effi- 
cient. But  you  know  that  Buehn  Service  is  progressing 
rapidly  because  of  its  serviceable  service.  There  is  a 
humanness  in  our  efforts  to  please  that  is  gratifying  to  a 
merchant. 

If  you  have  ever  studied  "salesmanship"  you  will  realize  the 
importance  of  having  the  best  man  in  his  class  doing  the  particu- 
lar kind  of  work  for  which  he  is  best  qualified.  All  Buehn 
members  are  specialists,  and  there  isn't  a  man  here  who  hasn't 
some  kind  of  talent.  Even  the  Buehn  window-washer  prides 
himself  as  being  the  best  window-washer  in  Philadelphia. 

A  spirit  like  this  cannot  be  put  chased  ;  it  must  be  created  by  men 
who  take  such  a  delight  in  working  to  please  customers,  that  he 
puts  himself  on  the  plane  of  efficient  service  under  all  conditions. 


Is  it  any  wonder  that  our  customers  like  to  help  us  grow? 

THE 

LOUIS  BUEHN 

COMPANY 

PHILADELPHIA'S 

Exclusive  Wholesale 

VICTOR  DISTRIBUTOR 


24 


THE    TALKING    MACHINE  WORLD 


SUMMER  TRADE  IN  THE  NORTHWEST 

Demands  for  Machines  and  Records  for  Vaca- 
tion Resorts — Heavy  Call  for  Victor  Goods — 
Souders  Off  on  Boosting  Trip — Other  News 

St.  Paul  and  Minneapolis,  Minn.,  June  6. — 
'Tis  well  with  the  talking  machine  folks  in  the 
Northwest.  Their  May  business  showed  a  total 
sain  of  about  35  per  cent,  on  the  average  and 
there  is  every  indication  that  June  and  the  fol- 
lowing summer  months  will  hold  well  ahead 
of  the  1915  marks.  The  summer,  perforce,  will 
note  a  slowing  down,  but  with  the  demands  from 
the  lake  and  outing  resorts  and  camps  there 
will  be  sufficient  business  to  keep  everything 
moving  nicely.  Merchants  who  handle  vari- 
ous classes  of  musical  instruments  agree  with- 
out dissent  that  the  talking  machine  depart- 
ments have  shown  the  most  life  and  the  best 
returns  from  effort  and  advertising. 

The  Beckwith-O'Neill  Co.,  Northwestern 
jobbers  in  the  Victrola  lines,  reports  that  it 
has  all  the  company  can  attend  to  for  the  time 
being  and  is  not  opening  any  new  Twin  City 
accounts.  This  concern  is  not  stocked  up  on  all 
lines  as  yet,  but  are  not  nearly  as  hard  pressed 
as  during  the  holidays  and  immediately  after. 
Possibly  the  summer  will  arrange  matters  so 
that  this  company  may  get  its  stock  in  the 
shape  that  is  desired. 

Robert  Souders,  manager  for  the  Columbia 
Graphophone  Co.,  is  off  on  a  far  Western  trade 
tour,  with  scores  of  Minneapolis  business  men. 
The  party  goes  West  to  Great  Falls,  Mont.,  on 
the  Great  Northern,  and  returns  on  the  Northern 
Pacific,  traveling  some  thousands  of  miles,  and 
Mr.  Souders  expects  to  make  every  mile  count. 
Before  leaving  he  reported  that  the  Minneap- 
olis Dry  Goods  Co.,  the  New  England  Furni- 
ture Co.,  and  Harrman's,  had  put  complete  Co- 
lumbia lines  in  their  talking  machine  depart- 
ments. These  big  stores  have  had  some  Co- 
lumbia machines  by  way  of  experiment,  but 
now  show  everything  that  the  home  factory 
produces. 

The  news  from  the  Edison  headquarters, 
Lawrence  H.  Lucker,  manager,  is  of  the  most 
optimistic  kind.  Since  the  big  convention  of 
Columbia  dealers,  early  in  May,  President 
Lucker,  of  the  Minnesota  Phonograph  Co.,  is 
the  proudest  man  in  the  State. 

The  Fries-Patterson  Co.,  handling  the  Lyric 
line  of  instrument,  is  now  located  at  721  Mar- 
quette avenue. 

GOLD  MEDAL  FOR  SHELTON  MOTOR 

High  Award  for  Talking  Machine  Attachment 
at  Panama-California  Exposition 

W.  Gentry  Shelton,  president  of  the  Shelton 
Electric  Co.,  New  York,  manufacturer  of  the 
Shelton  electric  phonograph  motor,  announced 
this  week  that  the  company  had  been  awarded 
a  gold  medal,  the  highest  award  by  the  Com- 
mittee of  Judges  at  the  Panama-California  Ex- 
position, San  Diego,  Cal.  The  company  is 
maintaining  a  comprehensive  exhibit  at  this  ex- 
position, including  the  Shelton  electric  phono- 
graph motor,  electric  vibrators,  hair  dyers  and 
other  inventions  to  Mr.  Shelton's  credit.  Dur- 
ing the  past  few  years  the  Shelton  Electric  Co. 
has  been  represented  at  practically  all  of  the 
leading  expositions,  and  its  exhibit  has  always 
received  the  highest  award  in  its  respective 
class. 

NEW 

K         s^  EXCLUS1VE 

Issued  with  authority'  of  Victor  Talking 1  Machine  Co. 
We  will  send  you  particulars  on  request, 
i  r»  0    ml     L   IJ    461  Eighth  Avenue 

Augur,  bwyers  &  Machold,     New  York  cuy 


CHARLEY  CHAPLIN  BUYS  VICTROLA 

Noted  Comedian  Selects  Instrument  from 
Southern  California  Music  Co. — Purchases 
Large  Selection  of  All  Sorts  of  Records 

Los  Angeles,  Cal.,  June  5. — After  having  suc- 
cessfully completed  arrangements  with  the 
Mutual  Co.,  negotiating  one  of  the  greatest 
contracts  yet  entered  into  by  a  motion  picture 
firm,  Charlie  Chaplin  returned  to  Los  Angeles, 
where  he  is  to  open  up  his  new  studio. 

A  few  days  ago  he  strolled  into  the  store  of 
the  Southern  California  Music  Co.  and  pur- 
chased a  Victrola  for  his  apartments  at  the 
Athletic  Club. 

The  records  he  selected  are  a  remarkable 
collection,  varying  from  the  lighter  music  to 
the  heaviest  classic;  including  symphonies  and 
grand  opera,  one  of  his  favorites  being  the 
orchestral  number  by  Debussy,  entitled  "Nymphs 
and  Swans."  That  he  thoroughly  enjoyed  mak- 
ing the  selection  was  evidenced  by  the  intense 
interest  he  took  and  the  pleasure  he  displayed 
in  listening. 


It  is  not  generally  known,  except  to  his  near- 
est friends,  that  Mr.  Chaplin  is  a  composer  of 
considerable  ability  and  plays  very  well  both 
the  'cello  and  piano.  Some  of  his  best  numbers 
have  been  successfully  published. 

MUSIC'S  BENEFICENT  INFLUENCE 

H.  G.  Stanton,  general  manager  of  R.  S. 
Williams  &  Sons  Co.,  Ltd.,  Edison  distributers, 
of  Toronto,  in  a  recent  letter  to  the  Daily  Star 
of  that  city,  criticised  the  statement  made  by 
the  Canadian  Bank  of  Commerce  in  the  course 
of  a  letter  on  commercial  conditions  (referring 
particularly  to  the  importance  of  thrift),  that 
musical  instruments  were  really  non-essentials. 
Mr.  Stanton  controverted  this  statement  in  a 
most  complete  and  exhaustive  way,  pointing  out 
the  influence  of  music  in  times  of  war,  as  well 
as  in  times  of  peace,  as  a  stimulator  to  great 
achievements,  and  as  a  source  of  happiness  and 
enjoyment  in  the  home.  The  letter  was  ad- 
mirably written  and  a  very  fitting  rejoinder  to 
the  rather  weak  arguments  made  by  the  bank 
official. 


"Music  for  Everybody" 

Operaphone 
Records 

The  only  popular  priced  records  on  the  market. 

Retail  at  35  cents. 

Are  8  inches  in  diameter. 

Are  double  sided. 

Play  only  with  a  tapering  or  Operatone  steel 
needle. 

Have  more  music  than  the  10  inch  records  of 
other  makes. 

These  records  are  made  by  what  is  known  as 
the  "Vertical"  or  "Up-down"  cut,  and  are 
especially  designed  to  be  played  on  vertical 
cut  record  playing  machines. 

Play  on  all  lateral  cut  record  machines  with  a 
small  attachment  required  to  change  posi- 
tion of  reproducer;  attachments  are  simple 
to  use  and  inexpensive. 

Our  catalogue  is  up  to  date;  has  72  numbers, 
144  different  selections. 

Twelve  new  numbers,  24  selections,  are  added 
each  month. 

The  records  are  of  unusual  quality  ;  and  merit 
attention  from  a  musical  and  artistic  stand- 
point. 

The  songs  are  by  popular  and  well-known  artists. 

The  records  are  the  product  of  our  own  laboratory 
and  factory.  Dealers :  Write  for  full  partic- 
ulars and  catalogue  and  latest  list. 

Operaphone  Manufacturing  Corporation 

Office:  Fifth  Avenue  Building,  Madison  Square,  New  York 


THE    TALKING    MACHINE  WORLD 


25 


First  recordings  by  Florence  Macbeth  are 
in  the  Columbia  July  list— the  best  numbers 
Irom  the  repertoire  ot  one  ol  America's 
greatest  coloratura  sopranos. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


HEARINGS  ON  THE  STEPHENS  BILL 


Advocates  of  Price  Maintenance  Measure,  In- 
cluding Talking  Machine  Jobbers,  Offer  Ar- 
guments in  Its  Support  Before  House  Com- 
mittee on  Foreign  and  Domestic  Commerce 


Washington,  D.  C,  June  1 — Advocates  of 
the  Stephens  bill  to  legalize  price  fixing  on 
branded  articles  of  merchandise  by  the  manu- 
facturers of  such  articles  were  present  at  the 
hearings  this  week  before  the  House  Commit- 
tee on  Interstate  and  Foreign  Commerce. 

A  number  of  prominent  Victor  distributers 
journeyed  to  Washington  to  attend  the  hear- 
ings, including  J.  Newcomb  Blackman,  Black- 
man  Talking  Machine  Co.,  New  York;  Geo.  E. 
Mickel,  Nebraska  Cycle  Co.,  Omaha,  Neb.;  E. 
C.  Rauth,  Koerber-Brenner  Co.,  St.  Louis,  Mo.; 
French  Nestor,  W.  F.  Frederick  Co.,  Pitts- 
burgh, Pa.;  H.  R.  Eisenbrandt,  Eisenbrandt  & 
Sons  Co.,  Baltimore,  Md.  Henry  Mielke  rep- 
resented the  Talking  Machine  Men,  the  talk- 
ing machine  dealers'  associations  of  New  York, 
New  Jersey  and  Connecticut. 

The  first  witness  called  was  Paul  Nystrom, 
formerly  connected  with  the  University  of  Wis- 
consin, as  an  economist  and  at  present  a  man- 
ufacturer in  New  Jersey.  Mr.  Nystrom  gave 
five  reasons  for  the  passage  of  the  Stephens 
bill,  namely,  that  it  would  reduce  trade  fric- 
tion and  waste,  reduce  the  cost  of  distributing 
goods,  equalize  conditions  of  competition  be- 
tween large  and  small  dealers,  and  affect  no 
one  adversely,  except  the  price  cutter,  and 
prove  beneficial  to  the  buying  public. 

Mr.  Nystrom  was  followed  by  J.  Newcomb 


Blackman,  who  has  worked  indefatigably  in 
the  interests  of  the  Stephens  bill.  Mr.  Black- 
man's  arguments  in  behalf  of  the  measure  were 
based  on  sound  logic  and  were  particularly  im- 
pressive in  view  of  the  current  era  of  prosper- 
ity in  the  talking  machine  industry,  which  is 
attributable,  in  a  large  degree,  to  the  one-price 
system  that  has  been  followed  by  the  leading 
manufacturers.  Mr.  Blackman  pointed  out  con- 
crete instances  showing  the  necessity  for  price 
fixing  and  the  harm  caused  by  price  cutting, 
and  his  arguments  as  a  whole  seemed  to  carry 
considerable  weight. 

Other  witnesses  were  heard  during  the  course 
of  the  hearing,  including  representatives  of 
many  industries,  favoring  the  passage  of  the 
Stephens  bill,  and  Mrs.  Julia  Heath,  president 
of  the  Housewive's  League,  an  organization  of 
country-wide  influence. 

The  opponents  of  the  Stephens  bill  will  be 
heard  later  in  the  month,  subsequent  to  which 
it  is  likely  that  those  favoring  the  measure  will 
be  heard  in  rebuttal.  , 


VICTOR  DOG  COMPLIES  WITH  LAW 

Is  Placed  on  Sidewalk  in  Huntsville,  Ala.,  Duly 
Muzzled  and  Chained 


Huntsville,  Ala.,  June  1. — The  Ott  Talking 
Machine  Co.,  this  city,  attracted  considerable 
attention  and  created  much  amusement  recent- 
ly when  a  large  sized  Victor  dog  was  placed 
at  the  edge  of  the  sidewalk  in  front  of  the  com- 
pany's store,  and  chained  securely  to  the  light 
pole  there.  The  dog  was  equipped  with  a  large 
muzzle  to  comply  with  the  new  city  ordinance 
which  provides  that  all  dogs  must  be  muzzled 
or  they  will  be  shot.  The  dog  bore,  stenciled 
on  his  back,  the  words  "Ott  Talking  Machine 
Co.,"  with  "Victrolas"  spelled  down  both  his 
sides. 


TO  MAKE  PHONOGRAPHS 

The  Phonola  Co.,  Inc.,  Brooklyn,  N.  Y.,  has 
been  chartered  under  the  laws  of  New  York 
for  the  purpose  of  manufacturing  and  dealing 
in  phonographs  and  musical  instruments.  The 
incorporators  are  F.  B.  Maerkle,  E.  W.  Ladd 
and  A.  O.  Wilde,  and  the  capital  stock  $5,000. 


M.  Friedman  &  Co.,  of  San  Francisco,  Cal., 
has  opened  a  Victor  department  in  their  Post 
street  store,  more  than  half  of  the  first  floor 
there  being  devoted  to  sound-proof  booths  for 
demonstration  purposes. 


MUST  BE  OF  GOOD  ADDRESS 

It  is  necessary  that  a  clerk  in  a  store  should 
be  of  good  address;  that  is,  that  he  must  not 
seem  over-important,  foppish,  slow  and  indif- 
ferent on  one  side,  or  untidy,  ignorant  and  a 
rattle-head  on  the  other,  but  can  present  him- 
self to  his  prospective  customer  in  such  a  man- 
ner that  the  latter  will  at  once  acquire  a  good 
impression.  This  cannot  be  assumed  for  effect, 
but  must  be  natural.  Notice  a  clerk  of  this  type 
for  a  few  moments.  He  smiles  you  a  welcome, 
he  greets  you  with  an  extended  hand,  or  a 
friendly  bow,  he  speaks  cheerfully  of  some  light 
topic  of  the  day. 


The  talking  machine  department  of  the  Getts 
Piano  Co.,  Grand  Forks,  N.  D.,  is  being  re- 
modeled, new  record  cabinets  and  demonstra- 
tion rooms  being  installed. 

II 


DITSON 


VICTOR 
SERVICE 


The  name  "Ditson"  means  music.  Music  means  Ditson.  Over  75 
years  of  association  with  the  retail  trade  of  this  country  give  us  a 
knowledge  of  conditions  that  is  of  help  to  you. 

Ditson  Victor  Service  stands  foremost  in  the  East.  It  is  for  the  small 
dealer,  particularly,  that  we  desire  most  to  help,  but  the  small  man  of 
to-day  soon  grows,  with  intelligent  help,  to  the  big  man  of  to-morrow. 
On  our  books  are  many  dealers  who  formerly  bought  in  lots  of 
hundreds  and  now  buy  in  thousands. 

We  furnish  a  complete  line  of  musical  instruments,  from  Accordeons 
to  Zithers,  and  Books  of  Music  and  Sheet  Music. 


Building  of  the 
Ditson  Company 
at  Boston 


BOSTON 

Oliver  Ditson  Co. 


NEW  YORK 

Chas.  H.  Ditson  &  Co. 


Ill 


25 


THE    TALKING    MACHINE  WORLD 


□  □  □ 
□ 

□  « 


□  □□ 


Brighten  the  Corner  Where  You  Are 


□  □  □ 

□ 

»  □ 


ATTEND  THE 


10th  ANNUAL  CONVENTION 


OF  THE 


National  Association  of  Talking  Machine  Jobbers 

HOTEL  TRAYMORE,  ATLANTIC  CITY  JULY  10-11-12  &  13 

Imbibe  and  take  home  the  spirit  found  there. 

10  Reasons  for  Attending  the  Convention: 


□ 
□ 
□ 


President,  ANDREW  G.  McCARTHY, 

Sherman,  Clay  &  Co.,  San  Francisco. 

□  Vice-President,  HARRY  F.  MILLER, 

Penn  Phonograph  Co.,  Philadelphia. 

□  □  □  flilllfflllllllll! 


Secretary,  EDWIN  C.  RAUTH, 

Koerber-Brenner  Co.,  St.  Louis. 

Treasurer,  WM.  H.  REYNALDS, 

Reynalds  Music  House,  Mobile,  Ala. 


□ 
□ 
□ 


1st.    Loyalty  to  the  N.  A.  T.  M.  J. 
2nd.  See  your  Brother  Jobbers  and  become  acquainted. 

3rd.    Receive  information  about  best  record  ordering  systems  ( 

4th.    Hear  all  about  the  latest  business  methods  J 

5th.    Learn  how  your  operating  costs  can  be  reduced  J 

6th.    Get  new  ideas  about  increasing  your  business  || 

7th.    Why  your  Victrola  Department  is  no  longer  a  side  line  ( 

8th.    Visit  the  Victor  Factory  and  see  the  immense  additions  ■ 

9th.    Add  ten  years  to  your  life  and  many  dollars  to  your  pocket-book  | 

1 0th.  And  don't  forget  that  the  Victor  officials  are  very  anxious  J 

to  meet  and  talk  to  you.  [ 

The  Entertainment  Program,  Also,  Is  Bigger  and  Better  Than  Ever  | 

Write  any  Association  officer  now  for  details.  H 

Reserve  your  Room  and  make  arrangements  now.  BE  A  LIVE  ONE  | 

OFFICERS  OF  THE  N.  A.  T.  M.  J.  1915-16.  I 


□ 
□ 


□  □□ 


□  □  □ 


THE    TALKING    MACHINE  WORLD 


27 


ILSLEY'S 
Graphite  Phono  Spring  Lubricant 

The  Perfect  Lubricant  for  Talking  Machine  Motors,  Mainsprings,  Gears,  Etc. 

To  lubricate  and  insure  smooth,  easy  and  noiseless  running  of  mainsprings,  remove  springs  from  spring  barrel  or  cup  and  wash  thoroughly 
with  benzine  or  gasoline  (this  will  remove  all  the  old  lubricant),  allow  them  to  dry,  and  then  apply  liberally  ILSLEY'S  GRAPHITE  PHONO 
SPRING  LUBRICANT,  working  it  thoroughly  between  the  coils  of  springs.  This  practically  overcomes  friction,  which  usually  is  the  cause  of 
jump  spring,  spring  knocking,  etc.    For  springs  one  inch  wide  use  about  six  or  eight  ounces  of  lubricant  for  each  spring. 

Write  for  descriptive  folder  and  prices 

Manufactured  by      ILSLEY"  DOUBLED  AY     &     CO.    Established  1853 
229-231  Front  Street,  New  York,  N.  Y.,  U.  S.  A. 


STEWART  CO.  OFFICES  MOVED 


Directing  Offices  of  the  Stewart  Talking  Ma- 
chine Co.,  Indianapolis,  Now  Located  in  the 
Company's  Wholesale  Branch  in  the  Heart  of 
the  Retail  Business  District  in  That  City 


-  Indianapolis,  Ind.,  June  6. — The  general  di- 
recting offices  of  the  Stewart  Talking  Machine 


face  a  visitor  as  he  ascends  the  broad  staircase. 
Behind  are  arranged  the  desks  of  the  book- 
keepers, stenographers  and  the  office  manager. 
A.  M.  Stewart's  comfortable  quarters  are 
screened  from  the  main  office  by  a  partition  of 
translucent  glass.  This  move  completes  the 
furnishing-  of  the  six-story  building  for  the 
firm's  use.  The  building  now  houses  ample 
warerooms,  demonstrating  rooms,  bookkeeping 
department  and  general  office,  sales  and  ad- 
vertising department,  record  storerooms  and 
packing  and  shipping  departments# 

The  Stewart  Building  is  located  in  the  heart 
of  the  Indianapolis  wholesale  district.  It  is 
within  a  three-minute  trip  from  the  farthest 
freight  depot  and  offers  marvelously  speedy 
service  by  reason  of  its  location.  Punctual  and 
thorough  service  is  further  assured  by  a  trained 
organization  that  has  its  superior  nowhere  in 
the  country. 


SUMMER  ACTIVITY  IN  LOS  ANGELES 


Machines  and  Records  Being  Bought  for  Vaca- 
tion Use— Fred  R.  Sherman  and  Phil  T.  Clay 
Among  Visitors — F.  S.  Allen  to  Attend  Con- 
ventions— New  Edison  Dealers  Appointed 


New  Home  of  Stewart  Talking  Machine  Co. 

Co.,  the  Victor  distributers  in  this  city,  have 
been  moved  from  the  fourth  floor  of  the 
Lemcke  Annex  to  the  second  floor  of  the  Stew- 
art Co.'s  wholesale  branch. 

The  new  department  is  elegantly  fitted  up  in 
keeping  with  the  furnishings  of  the  rest  of  the 
building.    A  mahogany  balustrade  and  counter 


Los  Angeles,  Cal.,  June  5. — The  summer 
months  are  with  us  once  more  and  in  conse- 
quence of  the  usual  migration  to  the  pleasure 
resorts,  business  has  dropped  off  to  some  ex- 
tent, especially  in  records.  The  usual  number 
of  small  machines  are  being  purchased  by  the 
vacation  colony  to  carry  along  as  entertainers. 
As  an  outdoor  attraction  the  "talker"  is  becom- 
ing more  and  more  popular  every  season. 

Most  of  the  local  jobbers  are  gradually  get- 
ting their  stocks  in  shape  again,  and  the  out- 
look for  fall  is  very  promising. 

Fred  R.  Sherman  and  Philip  T.  Clay,  of  Sher- 
man, Clay  &  Co.,  San  Francisco,  both  spent  a 
few  days  in  Los  Angeles  while  passing  through 
last  week.  Mr.  Sherman  visited  the  San  Diego 
fair,  while  in  southern  California,  and  Mr.  Clay 


continued  on  to  Prescott,  Ariz.,  to  visit  his 
family.  Both  gentlemen  intend  making  the 
round  trip  by  motor. 

H.  E.  Lindsey,  manager  of  the  talking  ma- 
chine department  of  the  Wiley  B.  Allen  Co.,  is 
enjoying  a  three  weeks'  vacation  in  Portland, 
Ore.,  his  old  home.  Mr.  Lindsey  formerly  was 
connected  with  the  above  house  in  Portland. 

F.  S.  Allen,  proprietor  of  the  Musical  Record 
Shop,  is  making  a  trip  East  in  order  to  attend 
the  National  Association  of  Piano  Merchants' 
convention  at  New  York,  June  21  and  22.  While 
in  the  East  Mr.  Allen  will  make  a  visit  to  the 
Victor  and  Edison  factories. 

The  Mercantile  Co.,  of  Long  Beach,  Cal.,  the 
largest  department  store  of  that  city,  has  re- 
cently taken  over  the  talking  machine  agencies 
from  the  Hawthorn  &  Broderson  and  Carlton 
Music  Co.,  and  will  be  exclusive  Edison  dealers 
in  the  future. 

The  Diamond  Disc  Distributing  Co.,  of  340 
South  San  Pedro  street,  has  just  received  a  car 
load  of  machines  and  now  have  a  full  supply 
of  all  models  and  finishes.  O.  A.  Lovejoy,  the 
manager,  reports  business  good  and  lie  estab- 
lished several  exclusive  Edison  agencies  last 
month.  They  have  been  very  busy  getting 
their  new  quarters  in  shape  and  now  have  one 
of  the  best  equipped  wholesale  houses  on  the 
Coast.  C.  H.  Yates,  lately  with  the  Phono- 
graph Co.,  of  Kansas  City,  Mo.,  has  connected 
with  the  traveling  force  of  .  the  above  company. 


ARRANGE  FOR  NEW  STORE 


The  Naeve  Bros.  Music  House,  of  Davenport, 
la.,  has  closed  a  lease  for  a  new  store  at  220 
Harrison  street,  where,  in  addition  to  pianos 
and  small  goods,  they  will  make  a  special  fea- 
ture of  Columbia  Grafonolas  and  records. 


The  Whitehall  Phonograph  Shop  has  opened 
elaborate  quarters  at  32  Whitehall  street,  At- 
lanta, Ga.,  and  will  feature  the  Edison  Diamond 
Disc  Phonograph. 


ARE  YOU  SATISFIED? 

^  Do  you  firmly  believe  that  you  are  securing  your  share  of  the  vast  Victor 
business  which  is  available  if  service  and  efficiency  are  placed  at  the  disposal 
of  your  customers? 

CJIs  there  not  some  minor  or  important  phase  of  your  business  which  can  be 
made  more  productive  if  the  service  you  are  receiving  were  made  more  efficient  ? 
If  so 

WILLIAMS  CO.  SERVICE 

Will  help  you  in  many  ways.  We  have  aided  numerous  Victor  dealers  in 
solving  the  problems  which  confronted  them,  and  this  experience  is  at  your  service. 

fjjSuch  important  things  as  stock,  advertising  and|  turn-over  have  all  been 
included  in  the  co-operation  we  extended  these  dealers. 

Perhaps  we  can  help  you.    May  we  not  try? 


G.  T.  Williams  Co. 


VICTOR  WHOLESALE 
EXCLUSIVELY 


217  Duf field  Street,  Brooklyn,  N.  Y. 


28 


THE    TALKING    MACHINE  WORLD 


The  M.  STEINERT  &  SONS  CO. 


STEINERT'S 

Victor  Efficiency 

When  you  want  quick  and  accurate 
service  telephone  us — 

Oxford  1330 

Largest  and  most  complete  stock  of 
Victor  Records  in  New  England. 

M.  Steinert  &  Sons  Co. 

35  Arch  Street  Boston,  Mass. 


NEW  ENGLAND  VICTOR  DISTRIBUTORS 


THE    TALKING    MACHINE  WORLD 


29 


The  only  trouble  Columbia  dealers  are 
having  with  the  Columbia  orchestral 
records  is  having  to  avoid  being  sold  out 
too  often. 


C  Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital. y 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


GOOD  LOCATION  HELPS 


Attractive  Quarters  Opened  by  Acme  Music 
Store  in  Rutherford,  N.  J. — Handles  the 
Victor  Line — Establishment  Well  Located 


licity  will  receive  careful  attention.  As  a  mat- 
ter of  fact,  a  number  of  window  displays  are. 
now  in  course  of  completion,  which  will  be  un- 
usually artistic. 


The  Acme  Music  Store,  which  opened  very 
attractive  warerooms  in   Rutherford,   N.  J.,  a 


GOOD  MAY  REPORT  IN  INDIANAPOLIS 

Figures  for  Month  Approach  Those  of  Decem- 
ber— Dealers  Generally  Optimistic — Talking 
Machines  Fill  Vacation  Needs — Furniture 
Stores  Carrying  on  an  Active  Campaign — 
General  News  of  the  Local  Trade 


Front  View  of  Acme  Music  Store 

few  weeks  ago,  reports  satisfactory  business, 
although  it  has  only  started  its  sales  and  adver- 
tising campaign.  The  Victor  line  is  handled 
exclusively  at  this  new  store,  which  is  located 
at  the  junction  of  several  car  lines  from  sur- 
rounding towns.  The  proprietor  of  the  store, 
F.  Brunner,  has  made  it  as  comfortable  as  pos- 
sible, and  proposes  to  have  the  public  use  it  in 
a  way  as  a  meeting  place  or  waiting  room. 

The  interior  of  the  Acme  Music  Store  is  fur- 
nished and  decorated  most  attractively,  there 
being  a  "place  for  everything  and  everything 
in  its  place."  The  accompanying  photograph 
showing  the  first  window  display  of  the  new 
store  indicates  that  this  important  item  of  pub- 


Indianapolis,  Ind  ,  June  3. — A.  W.  Roos.  local 
manager  of  the  Columbia  Graphophone  Co. 
store,  'reports  that  the  May  business  was  "al- 
most unbelievably  good."  In  fact  the  total  of 
business  was  so  lightly  under  that  of  December, 
1915,  that,  figuring  the  season  of  the  year,  the 
month  just  passed  is,  in  Mr.  Roos's  opinion, 
the  best  month  the  company  ever  experienced. 

This  happy  increase  was  not  confined  to  any 
particular  department  of  the  business  but  fine 
increases  showed  up  in  the  wholesale,  retail  and 
Dictaphone  sales  department.  Also  the  cash 
receipts  held  their  own  and  were  way  above  the 
average  month  of  May. 

Mr.  Roos  says  that  he  finds  nothing  but  op- 
timism displayed  by  the  dealers  in  the  various 
towns  in  his  territory  and  without  exception 
every  dealer  on  the  books  is  doing  a  greatly 
increased  business  over  all  previous  records 
obtainable.  The  outlook  seems  to  be  particu- 
larly good  for  a  summer  with  no  dull  months 
and  a  wonderfully  big  fall  and  winter  season. 

S.  H.  Nichols,  district  manager  of  the  Colum- 
bia Co.,  with  headquarters  at  Pittsburgh,  visited 
the  Indianapolis  branch  on  June  1,  on  one  of  his 
periodical  visits  of  inspection  of  his  stores. 

Dealers  are  overjoyed  at  the  way  the  summer 
business  is  opening  up,  as  during  the  summer 
months  they  sell  a  great  number  of  instruments 
to  customers  who  are  fortunate  enough  to  have 
a  summer  camp  or  cottage  to  go  to,  and  they 
have  found  in  increasing  numbers  that  a  talk- 
ing machine  is  one  of  the  most  pleasant  com- 


panions to  have  when  away  from  the  noise  and 
bustle  of  the  city.  Business  of  this  kind  is,  of 
course,  entirely  increase,  so  far  as  the  regular 
routine  sales  of  the  store  are  concerned. 

Walter  E.  Kipp,  of  the  Kipp  Phonograph  Co., 
distributer  of  the  Edison  machine,  makes  a  re- 
port on  May  business  similar  to  Mr.  Roos.  Mr. 
Kipp  said  that  thus  far  the  summer  business 
seemed  better  than  usual  and  it  looked  as  though 
the  talking  machine  business  this  fall  would  be 
unusually  brisk. 

The  Edison  Shop  is  still  featuring  its  matinee 
concerts  and  nearly  always  has  a  large  number 
of  persons  in  the  store.  The  concerts  have 
produced  a  fine  list  of  prospects. 

All  of  the  piano  dealers  handling  talking  ma- 
chines are  getting  a  fair  share  of  the  summer 
business,  which  is  being  featured  in  most  of 
newspaper  advertising,  pointing  out  the  joy  of 
having  a  talking  machine  in  the  canoe  or  sum- 
mer camps. 

A  number  of  the  leading  furniture  stores, 
including  Oilar  Bros  ,  who  handle  the  Pathe; 
the  Taylor  Carpet  Co.,  which  handles  the  Vic- 
trola;  D.  Sommers,  who  handles  the  Columbia, 
and  the  William  H.  Block  Co.,  a  department 
store,  which  handles  the  Edison,  have  all  been, 
featuring  their  talking  machine  departments  in 
their  advertisements. 


TALKING  MACHINE  IN  DEATH  HOUSE 


Used  to  Cheer  Up  Condemned  Men  in  the  New 
Jersey  State  Prison  at  Trenton 


Trenton,  N.  J.,  June  5. — Richard  Hughes, 
head  keeper  of  the  New  Jersey  State  Prison, 
has  installed  a  phonograph  in  the  death  house 
to  cheer  the  spirits  of  the  condemned  prisoners. 
In  the  New  Jersey  State  Prison  the  men  in  the 
death  house  never  leave  their  cells  from  the  time 
they  enter  until  they  go  to  their  doom,  unless 
they  are  pardoned  or  their  sentences  are  re- 
versed or  commuted.  The  phonograph  records 
are  of  the  lively  sort. 


MANUFACTURERS ! 

The  "Ideal"  Tone  Arm  and  Sound  Box 


We  will  reproduce  your  ideas  of  a  tone  arm  and  sound  box 
(universal  and  others)  for  your  exclusive  use  at  the  lowest  prices 
consistent  with  high  quality  materials  and  good  workmanship,  if 
you  will 

Send  us  your  Ideas  or  Suggestions 

Our  factory,  covering  many  thousands  of  square  feet,  is  equipped 
with  automatic  machinery  and  a  plating  plant  of  the  most  im- 
proved  character.      Here  we  produce  tone  arms  and  sound 


boxes  at  a  cost,  we  believe,  far  below  that  of  any  other  manufac- 
turing organization  in  the  country. 

If  you  want  to  use  an  exclusive  type  of  tone 
arm  or  sound  box,  send  us  rough  draw- 
ings and  we  will  submit  our  quotations. 

Your  requirements  will  receive  prompt  and  careful  attention. 
Write  us  lo-day. 

All  parts  furnished  in  nickel,   gold,  silver  or  oxidized  plating. 


CONSOLIDATED  PHONO  PARTS  CORP. 

142-146  West  14th  Street  Telephone  989  Chelsea  New  York  City 


30 


THE    TALKING    MACHINE  WORLD 


EMIL  BAUER  JOINS  FORCE 

Of   the   Domestic   Talking   Machine  Corpora- 
tion, Philadelphia — Well  Known  in  Trade 


Emil  Bauer,  well  known  in  the  talking  ma- 
chine industry,  has  become  connected  with  the 
Domestic  Talking  Machine  Corporation,  Thir- 


Emil  Bauer 


ty-third  and  Arch  streets,  Philadelphia,  Pa., 
being  in  the  department  of  distribution,  which 
is  in  charge  of  P.  C.  Adams,  sales  manager. 

Mr.  Bauer  is  unusually  well  known  in  the 
East  and  has  many  personal  friends  in  a  great 
many  cities.  He  was  with  the  Oliver  Ditson 
Co.  in  an  important  capacity,  later  on  going 
with  the  Keen-O-Phone  Co.,  being  with  the 
latter  concern  from  the  start  until  it  discon- 
tinued business.  "I  made  a  careful  investiga- 
tion of  the  products  of  the  Domestic  Corpora- 
tion and  what  they  are  offering  to  the  dealers 
made  such  an  impression  upon  me  that  I  simply 
had  to  become  a  Domestic  ambassador,"  added 
Mr.  Bauer. 


The  Wilmot  Music  House,  Fall  River,  Mass., 
recently  gave  an  Edison  tone  test,  which 
brought  some  excellent  business. 


E.  M.  BAKER  RETURNS  FROM  TRIP 

Reports  Prosperous  Conditions  in  the  West — 
Speaks  Particularly  of  Denver 

Edw.  M.  Baker,  advertising  manager  of  the 
Columbia  Graphophone  Co.,  returned  to  his  desk 
late  last  week  after  a  trip  as  far  west  as  Denver. 
When  it  is  considered  that  Mr.  Baker  covered 
this  ground  in  ten  days,  some  idea  of  how  fast 
lie  traveled  may  be  realized.  He  spent  several 
days  in  Chicago,  acquainting  himself  with  con- 
ditions in  that  city,  and  then  visited  Lincoln, 
Neb.,  and  Kansas  City,  Mo.,  en  route  to  Denver. 
In  a  chat  with  The  World  Mr.  Baker  com- 
mented upon  the  remarkably  prosperous  era 
which  is  now  current  in  Denver.  This  is  at- 
tributable to  the  increased  demand  for  tungsten, 
which  has  resulted  in  booming  the  prices  for 
this  metal.  The  steady  rise  in  the  price  of 
silver  has  also  influenced  this  prosperity,  which 
to  all  indications  will  be  of  long  duration.  Mr. 
Baker  secured  at  first  hand  an  intimate  knowl- 
edge of  conditions  in  the  West,  which  will  en- 
able him  to  give  invaluable  co-operation  to 
Columbia  dealers  in  the  preparation  of  the  com- 
pany's publicity. 

TALKER  NEWS  FROM  "KANSAS  CITY 

Farney  Bros.  Buy  Out  Edison  Agency  of  E.  H. 
Hollister  in  Hutchison,  Kan.— C.  F.  Kaiser, 
Victor  Dealer,  Attends  Convention 

Kansas  City,  Mo.,  May  22. — J.  J.  Farney  and 
Eli  Farney  have  purchased  the  Edison  phono- 
graph agency  in  Hutchinson,  Kan.,  from  H.  E. 
Hollister  and  are  now  proprietors.  Mr.  Farney 
recently  came  back  from  attending  the  Edison 
dealers'  gathering  in  Kansas  City. 

C.  F.  Kaiser,  Victor  dealer  in  Ottawa,  Kan- 
has  been  in  Kansas  City  the  past  week  attending 
the  convention  of  the  pharmacists  of  the  State. 
Mr.  Kaiser  has  been  entertained  by  his  nephew, 
John  Dietrich,  a  young  college  student  of  this 
city.  Mr.  Dietrich  recently  won  a  competitive 
examination  for  entrance  into  West  Point,  an 
achievement  of  which  Mr.  Kaiser  is  proud. 


VICTOR  LITERATURE  FOR  JUNE 

Elaborately  Prepared  Poster  of  Foreign  Records 
and  Special  Educational  Advertising  for  June 
Just  Sent  to  the  Dealers 

In  the  budget  of  advertising  matter  sent  to 
its  dealers  by  the  Victor  Talking  Machine  Co. 
for  the  purpose  of  calling  public  attention  to 
the  June  records  there  are  included  two  par- 
ticularly interesting  hangers,  one  of  them  de- 
voted to  the  June  foreign  records,  with  the 
national  colors  of  the  nations  represented  in  the 
lists  reproduced  at  the  top  of  their  respective 
columns  with  brilliant  effect.  This  hanger  is 
nearly  six  feet  long  and  should  attract  imme- 
diate attention.  The  other  hanger  includes  a 
list  of  ten  Victor  records  which  should  be  in 
every  home  and  which  are  presented  in  a  most 
attractive  form.  In  the  June  budget  there  is 
also  found  the  reproduction  of  the  advertisement 
that  will  be  shown  in  the  various  educational 
magazines  in  June  to  emphasize  the  value  of 
the  Victor  in  the  schools.' 


EDISON  TO  RAISE  WORKMEN'S  WAGES 

West  Orange,  N.  J.,  May  29. — -Efforts  are  be- 
ing made,  according  to  Vice-President  Robert 
Bachman,  to  readjust  the  piece  rates  in  the  Edi- 
son Diamond  Disc  factory  here,  so  that  the  em- 
ployes may  make  more  money.  The  company 
has  decided  that  the  prices  paid  on  certain 
classes  of  work  were  too  low,  and  the  employes 
have  been  advised  that  there  would  be  no  re- 
strictions placed  on  them  as  to  the  limit  of 
work  which  they  turned  out. 


The  Eagle  Talking  Machine  Co.,  Inc.,  of  Wil- 
mington, Del.,  registered  with  the  Secretary  of 
State  of  New  York  to  acquire  the  business  of 
Abraham  Strauss,  77  John  street,  New  York. 


DON'T  FAIL  TO  ATTEND  THE  NA- 
TIONAL TALKING  MACHINE  JOBBERS' 
ASSOCIATION  CONVENTION  AT  AT- 
LANTIC CITY,  JULY  10,  11  AND  12. 


We  Are  Making  Immediate  Deliveries 

The  SAVOY 


SAVOY— Style  65 


Mahogany.  Highest  Grade  Finish.     Size  on  Casters.  48  Inches  High, 
22  Inches  Wide,  and  23  Inches  Deep.     Double  Spring  Wormgear 
Motor,  12-Inch  Turntable. 


We  are 
Equipped  to 
Turn  Out 
Highest 
Grade 

Phonograph 
Cabinets  in 
Large 
Quantities. 

Let  us 
Figure  on 
Your 
Present 
and  Future 
Require- 
ments. 


line  of  machines  will  give  you  a  chance  to  sell 
every  prospect  in  your  territory.  Our  line  is 
complete,  machines  retailing  from  $15  to  $85;  also 
special  machine  and  cabinet  combinations.  Savoy 
machines  play  all  makes  of  records. 

Write  'for  dealer  proposition 


j  SAVOY— Style  25 

Mahogany,  Highest  Grade  Finish — Size  18'-  Inches  Wide,  14  Inches  High  and  22*Inches 
Deep.     Double  Spring  Wormgear  Motor,  12  Inch  Turntable, 

NANES  ART  FURNITURE  CO. 

Grand  Street  and  East  River,  NEW  YORK 


THE    TALKING    MACHINE  WORLD 


31 


BIG  WURLITZER  EOUIPMENT 

Order  Placed  With  the  Unit  Construction  Co., 
of  Philadelphia,  for  Columbus  Store 


On  May  11  the  Unit  Construction  Co.,  of 
Philadelphia,  Pa.,  received  a  special  order  from 
the  Rudolph  Wurlitzer  Co.,  of  Columbus,  O., 
covering  an  entire  equipment  of  booths,  offices 
and  display  rooms. 

The  finish  of  the  warerooms  was  to  be  in 
silver  gray  oak  and  many  of  the  booths  were 
ordered  in  special  dimension  sizes.  It  is  said 
that  this  entire  equipment  was  shipped  from 
Philadelphia  and  installed  at  Columbus  within 
three  weeks,  which  is  record  time  and  shows 
what  can  be  done  by  a  concern  like  the  Unit 
Construction  Co.,  which  specializes  in  this 
service. 

BUILDING  A  GOOD  TRADE  IN  HOLYOKE 

Holyoke,  Mass.,  June  5. — McLean  Bros.,  of 
this  city,  the  well-known  furniture  house,  which 
recently  arranged  to  handle  the  products  of  the 
Pathe  Freres  Phonograph  Co.,  New  York,  is 
closing  an  excellent  business  in  this  line,  and 
has  made  plans  for  an  aggressive  summer  cam- 
paign. 

Reognizing  that  window  display  is  a  most 


McLean   Bros.'   Pathephone  Window  Display 

important  factor  in  modern  retail  merchandis- 
ing, this  concern  recently  prepared  a  very  at- 
tractive window  which  is  shown  herewith.  This 
display  was  remarkably  successful,  and  as  a 
matter  of  fact  was  responsible  for  the  sale  of 
all  the  Pathephones  which  McLean  Bros,  had 
in  stock  at  the  time  the  window  was  prepared. 

McLean  Bros,  report  a  very  healthy  Pathe 
record  business,  and  state  that  their  patrons 
are  more  than  pleased  with  the  new  recordings 
issued  monthly  by  the  Pathe  Freres  Co. 


Jewel  Points 


for  the  reproduction  of  hill  and  dale 
cut  records. 

Samples 

Full  Tone  ...  30c  each 
Half  Tone     ...      35c  each 

Special  prices  in  dozen,  hundred 
and  thousand  lots. 

A.  F.  Meisselbach  &  Bro. 

Congress  Street       NEWARK,  N.  J. 


GOING  AFTER  RECORD  BUSINESS 

By  Concentrating  on  the  Exploitation  and  Sale 
of  Records  the  Talking  Machine  Dealer  Can 
Do  Much  to  Offset  Any  Possible  Loss  of 
Business  Through  Scarcity  of  Machines 


Despite  large  additions  to  the  factories  of  the 
various  talking  machine  companies,  it  is  still 
quite  apparent  that  the  demands  for  the  more 
popular  style  of  machines  cannot  be  met  in 
full,  it  being  physically  impossible  to  take  care 
of  the  volume  of  orders  coming  from  dealers 
and  distributers.  It  is  pleasing  to  note,  how- 
ever, that  the  supply  of  records  is  increasing  at 
a  very  satisfactory  rate,  and  it  is  now  possible 
for  the  majority  of  distributers  and  jobbers  to 
fill  close  to  100  per  cent,  of  record  orders  re- 
ceived from  local  dealers. 

Under  such  conditions  it  would  seem  that 
the  dealers  would  be  inclined  to  concentrate  on 
record  business.  In  other  words,  instead  of 
putting  forth  unusual  efforts  to  sell  machines 
that  cannot  be  delivered  for  some  months,  it 
would  seem  that  the  same  amount  of  effort  di- 
rected toward  record  sales  should  have  a  most 
beneficial  result.  There  has  already  been  a 
tremendous  number  of  machines  sold — enough 
in  fact  to  make  the  supplying  of  records  for 
those  machines  alone  a  great  business  for  the 
dealer  who  is  wide  awake. 

The  means  for  increasing  record  sales  are 
numerous,  and  there  have  been  enough  plans 
tried  successfully  to  afford  the  dealer  many 
ideas  to  work  on.  Weekly  recitals,  for  instance, 
is  the  most  common  and  yet  most  successful 
form  of  record  publicity,  especially  if  the  se- 
lection of  records  featured  is  carefully  made. 
The  recital  plan  is  particularly  effective  in  in- 
troducing new  record  lists,  as  they  come  out. 
Even  in  his  local  advertising  the  dealer  should 
devote  the  entire  space  to  a  description  of  the 
popular  records,  and  if  he  does  feature  a  ma- 
chine, make  it  a  model  that  he  has  in  stock  or 
that  can  be  readily  obtained. 

The  following  up  of  former  machine  purchas- 
ers by  mail,  telephone,  or  best  of  all,  personal 
calls,  is  also  a  most  excellent  method  for  in- 
creasing interest  in  records.  Even  an  owner 
who  has  neglected  his  machine  for  several 
months  may  be  encouraged  to  renew  his  inter- 
est in  talking  machine  music,  if  he  can  be  pre- 
vailed upon  to  listen  to  some  of  the  newer 
records.  Moreover,  by  paying  particular  at- 
tention to  the  record  business,  the  average 
dealer  will  find  himself  so  busy  that  the  short- 
age of  machines  will  not  prove  the  bugbear  that 
it  does  under  ordinary  conditions.  With  Pre- 
paredness, Presidential  politics  and  international 
crisis  in  the  air,  the  live  dealer  will  find  many 
opportunities  for  rescuing  apparently  dead 
records  from  the  shelves  and  featuring  them  so 
that  they  apply  to  some  current  event  of  na- 
tional or  international  importance.  This  plan 
has  been  tried  and  has  worked  well  in  every 
instance. 

In  connection  with  the  shortage  of  machines 
above  referred  to,  the  following  official  com- 
ment by  the  Victor  Co.,  regarding  the  shortage 
of  goods  makes  interesting  reading:  "The 
shortage  of  Victor  products  is  traceable  to  pure- 
ly natural  causes  and  a  continually  increasing 
demand,  all  of  which  goes  to  show  that  the  Vic- 
tor dealer  may  look  forward  with  the  utmost 
confidence  to  a  period  of  prosperity  which  shall 
surpass  all  his  previous  experiences.  We  are 
making  every  possible  effort  we  can  to  increase 
the  quantity  of  our  output,  but  there  is  much 
that  the  Victor  dealer  himself  can  do  to  relieve 
the  situation.  Better  salesmanship  will  simplify 
matters  very  considerably.  When  the  dealer 
is  short  on  X's  or  XI's  it  is  up  to  the  salesman 
to  satisfy  customers  with  a  IX,  a  XIV  or  a 
XVI.  This  can  be  done.  It  is  being  done  every 
day  in  the  year.  The  type  of  Victrola  that  any 
customer  selects  depends  very  largely  upon 
the  way  that  customer  is  handled  by  the  sales- 
man who  waits  upon  him,  and  if  this  is  borne 
in  mind  the  shortage  can  be  relieved  very  ap- 
preciably." 


The  Experts  of  the 
Whole  World 

Awarded  us  this 
Gold  Medal 


At  the  Panama-California 


Exposition 


The  Wide  Awake  Progres- 
sive Dealers  who  manage  their 
OWN  business  sell 


The  Shelton  Electric 
Phonograph  Motor 


To  secure  a  customer  is  one  thing. 
To  hold  him  is  another.  To  ac- 
complish this  you  must  give  him 
what  he  wants.  We  have  sold  and 
are  selling  thousands  of  these 
Motors  which  proves  the  Public 
wants  an  electric  driven  machine 
at  a  medium  price. 

Order  a  sample.  Demonstrate 
it  to  your  favorite  customers.  Be  the 
first  in  your  city  to  give  1 00  %  service. 

SHELTON  ELECTRIC  CO. 

NEW  YORK  SAN  FRANCISCO 

30  East  42d  Street  62  Post  Street 

Factory:  Fort  Wayne,  Indiana 


32 


THE    TALKING    MACHINE  WORLD 


Satisfying  t 

Something 


MURATORE 
Chicago  Grand  Opera  Company 
Pathe  Artist 


SLEZAK 
Metropolitan  Opera  Company 
Pathe  Artist 


GIORGINI 

Covent  Garden,  London, 
Pathe  Artist 


PATHE  SUPREMACY 

In  Europe,  Pathe  supremacy  in  the  phonograph  business  has  been 
acknowledged  for  twenty  years. 

Here  in  America  the  Pathe  name  is  rapidly  assuming  the  same 
significance. 

Pathe  accomplishment,  Pathe  quality,  and  Pathe  service  all  give  the 
Pathe  line  an  individuality  possessed  by  it  alone. 

TALENT  KNOWN  INTERNATIONALLY 

Pathe  Ere  res  was  the  first  phonograph  manufacturer  in  the  world  to 
employ  high-priced  operatic  talent.  Many  of  the  great  Pathe  artists 
are  favorites  in  America. 

In  this  advertisement  are  illustrated  six  prominent  Pathe  artists. 
Equally  well  known  and  included  in  the  Pathe  library  are  such  inter- 
nationally famous  singers  as: 

PARVIS,  La  Scala,  Milan.        NOTE,  Grand  Opera,  Paris. 

BURZIO,  La  Scala,  Milan.        BASSI,  Covent  Garden,  London. 

ALBANI,  La  Scala,  Milan.        ALBERS,  Opera  Comique,  Paris. 

AFFRE,  Grand  Opera,  Paris,  Covent  Garden,  London,  New  Orleans. 

SAMMARCO,  La  Scala,  Covent  Garden,  Manhattan  Opera  House. 

DE  CISNEROS,  Metropolitan,  Chicago  Grand  Opera  Company. 

ANCONA,  Chicago  Grand  Opera  Company,  Boston  Opera. 

BONINSEGNA,  La  Scala,  Metropolitan,  Boston  Opera. 

PINI-CORSI,  Metropolitan  Opera  Company. 

JOURNET,  Metropolitan  Opera  Company. 

BURRIAN,  Metropolitan  Opera  Company. 

SPARKES,  Metropolitan  Opera  Company. 

VALLANDRI,  Opera  Comique,  Paris. 

DIDUR,  Metropolitan  Opera  Company. 

GAL V ANY,  La  Scala,  Milan. 

TITTA  RUFFO,  Metropolitan  Opera  Company. 

URLUS,  Metropolitan  Opera  Company. 

As  well  as  such  specialty  talent  as  DR.  BERNHARD  STEIN- 
BERG, Temple  Beth-El,  the  recognized  authority  on  traditional  Jew- 
ish Music. 

THOMAS  EGAN,  the  Famous  Irish  Tenor. 

MARIE  NARELLE,  Concert  and  Irish  Ballads,  Indian  Songs. 

GRACE  HOFFMAN,  Mezzo  Soprano. 

Enjoy  these  famous  artists,  as  they  can  be  enjoyed  from  Pathe  Discs 
only. 

And  they  form  but  a  small  part  of  the  vast  assemblage  of  talent  listed 
by  Pathe,  many  under  exclusive  contracts. 

In  addition  are  numerous  artists  and  musical  organizations  of  the  first 
rank  in  Europe,  who  have  never  been  heard  in  this  country,  because 
their  contracts  keep  them  abroad.  Pathe  brings  this  vast  assemblage 
of  European  talent  to  you. 

PATHEPHONES 

Don't  buy  half  a  phonograph  !  Get  the  Pathephone 
which  plays  all  makes  of  disc  records.  Pathephones 
equipped  to  play  any  make  of  disc  record,  $30.00 
to  $225.00. 

We  have  a  most  attractive  proposition  to 


PATHE  FRERES 

b  1 

29  WEST  38th  STU 


THE    TALKING    MACHINE  WORLD 


33 


Demand  for 


HEARD  ON  PATHE  DISCS  ONLY 

Because  these  can  be  heard  on  Pathe  Discs  only,  because  Pathe  offers 
the  American  Public  not  alone  America's  best,  with  which  they  are 
already  familiar,  and  also  the  Old  W orld's  best — the  Pathe  dealer  can 
satisfy  that  never-failing  demand  for  "Something  New" — "Some- 
thing I  have  not  heard" — "Something  I  can  have  exclusively." 

As  fast  as  opportunity  permits,  these  wonderful  Old  World  Discs  are 
being  reproduced  for  the  most  appreciative  and  liberal  buyer  in  the 
world — The  American. 


SAPPHIRE  BALL 

That's  another  exclusive  feature  of  Pathe  superiority.  Pathe  Discs 
are  played  with  a  round  jewel,  a  little  globular  sapphire  which  rides 
over  the  face  of  the  Pathe  Disc  with  practically  no  friction  and  no 
ripping,  as  in  the  case  of  sharp  steel  needles. 

Friction  means  wear — where  there  is  an  absence  of  friction  there  is 
no  wear.  A  single  Pathe  Sapphire  Ball  has  been  used  for  twenty 
years  and  is  as  good  to-day  as  it  was  in  the  beginning.  There  are  no 
bothersome  needles  to  change. 

!  '     1000  TIMES  NOT  WORN 

You  can't  take  a  sharp  pointed  piece  of  metal  such  as  a  steel  needle 
and  bring  it  in  contact  with  a  softer  surface  of  rubber  or  casein  without 
friction — wear — instantly  commencing. 

The  absence  of  friction  in  the  case  of  the  Pathe  sapphire  ball  played 
disc  permits  you  to  play  a  Pathe  record  one  thousand  times,  and  it's 
just  as  sweet  in  tone — just  as  full  in  volume— just  as  complete  in  de- 
tail— as  it  was  when  new. 

THAT  WONDERFUL  RICH 
"STRADIVARIUS"  TONE 

Violin  Wood  Sound  Chamber !    All  Wood,  No  Metal ! 

Imagine  a  tin  violin!  No  metal  or  part  metal  sound  chamber  can  give 
"The  Mellow  of  the  'Cello."  Pathephone  sound  chambers  are  built 
entirely  of  selected  seasoned  Matured  Wood  like  a  violin.  The  re- 
sult is  a  sound  chamber  which  collects,  develops  and  delivers  all  the 
full  rich  sweetness  of  the  instrument. 

|  PATHE  DISCS 

i  65c  to  $4.00 

All  double-faced,  including  all  grand  opera  discs 
by  the  greatest  artists.  Pathe  Freres  Phonograph 
Company  is  the  only  manufacturer  in  America  who 
also  makes  all  operatic  records  double-faced. 
Double  value  for  the  money  ! 

dealers.    Don't  wait,  but  write  NOW. 

3NOGRAPH CO 

^EW  YORK,  N.  Y. 


LINA  CAVALIERI 
Chicago  Grand  Opera  Co. 
Pathe  Artist 


ANNA  FITZIU 
Metropolitan  Opera  Company 
Pathe  Artist 


MARGARETHE  OBER 
Metropolitan  Opera  House 
Pathe  Artist 


34 


THE    TALKING    MACHINE  WORLD 


ANNUAL  OUTING  OF  THE  BLACKMAN  CO.  EMPLOYES 


Held  on  June  3,  Was  a  Most  Enjoyable  Event- 
Annual  Distribution  of 


-Hudson  Trip  Followed  by  Dinner  at  Murrays — 
Profits  to  the  Employes 


The  seventh  annual  outing  and  banquet  of 
the  employes  of  the  Blackman  Talking  Machine 
Co.,  Victor  distributers,  took  place  on  Saturday, 
June  3,  and  notwithstanding  the  inclement 
weather  proved  to  be  the  most  enjoyable  outing 
that  this  company  has  yet  held.  Good  fellow- 
ship and  camaraderie  reigned  supreme,  and  at 


with  additional  trimmings  would  be  the  order 
of  the  day  on  June  3, 

The  outing  started  at  1  o'clock  and  the  of- 
ficers, employes  and  their  guests  assembled  at 
the  foot  of  Warren  street  and  went  on  board 
the  yacht  "Marion."  This  yacht  was  the  scene 
of  last  year's  outing  and  the  employes  wel- 
comed it  with  delight.  As  it  was  built  to  accom- 
modate ISO  people  and  the  Blackman  party 
numbered  forty-five,  there  was  ample  room  for 
everybody  and  plenty  of  space  for  the  dancing 
devotees  to  illustrate  the  latest  steps  in  the 
modern  dances.  A  Victrola  VI,  with  a  good 
sized  library  of  Victor  dance  records,  furnished 
the  music  for  the  terpsichorean  artists,  and  on 
the  home  trip  the  Blackman  double  quartet,  led 
by  L.  W.  Bishop,  was  very  much  in  vogue. 

At  6  o'clock  the  Blackman  party  adjourned 


plan  was  introduced  by  Mr.  Blackman  at  the 
first  outing  seven  years  ago,  and  provides  for 
the  distribution  of  bonuses  to  all  employes  who 
have  been  associated  with  the  company  for  one 
year.  Mr.  Blackman  believes  that  his  co- 
workers should  share  the  profits  of  his  business 
with  him,  and  devised  this  plan  so  that  each 
one  could  feel  that  he  or  she  was  working  for 
their  individual  interest.  Before  distributing 
the  bonuses  Mr.  Blackman  thanked  his  staff 
for  their  co-operation  and  loyalty  which  had 


Officers  of  Blackman  Talking  Machine  Co. 

Left  to  Right:    John  L.  Spillane,  J.  Newcomb  Blackman, 
James  F.  Ashby,  Fred  P.  Oliver  and  Frank  Roberts 

the  close  of  the  day  the  employes  and  their 
guests  were  enthusiastic  in  their  praises  of 
President  Blackman's  hospitality. 

The  Blackman  outing  is  one  of  the  institu- 
tions of  the  local  trade,  and  each  year  J.  New- 
comb  Blackman,  president  of  the  company,  en- 
deavors to  provide  for  his  employes  a  day's  fun 
and  entertainment  that  will  leave  a  pleasant 
memory  for  a  long  time  to  come.  With  this 
end  in  view  he  has  arranged  different  programs 
each  year  and  the  outings  have  included  base- 
ball games,  accompanied  by  other  outdoor 
sports,  trips  to  Coney  Island  and  similar  pleas- 
ure-bent excursions. 

The  1915  program  comprised  a  trip  up  the 
Hudson  on  a  chartered  steam  yacht,  dinner  at 
Murray's,  followed  by  a  visit  to  the  Palace 
Theatre.  This  program  proved  so  successful 
last  year  that  the  employes  unanimously  voted 
for  a  repetition  this  year.  Mr.  Blackman  made 
his  arrangements  accordingly,  and  informed  the 
employes  that  every  detail  of  the  1915  program 


Mr.  and  Mrs.  Oliver,  Mr.  and  Mrs.  Blackman 
and  A.  Blackman 

to  the  Egyptian  Room  at  Murray's,  where  last 
year's  dinner  had  taken  place.  The  guests  be- 
ing familiar  with  the  culinary  triumphs  of  this 
restaurant,  had  carefully  trained  for  the  dinner, 
and  needless  to  say,  did  full  justice  to  it. 

At  the  close  of  the  dinner  Mr.  Blackman  an- 
nounced the  distribution  of  profits  to  the  em- 
ployes who  had  been  in  the  company's  employ 
during  the  past  fiscal  year.    This  profit-sharing 


The  "Marion"  and  the  Blackman  Party 

made  possible  the  closing  of  the  best  year  in 
the  company's  history. 

Seventeen  employes  shared  in  this  profit  dis- 
tribution, including  Fred  P.  Oliver,  vice-presi- 
dent and  general  manager;  Frank  Roberts,  sec- 
retary; John  L.  Spillane,  assistant  secretary; 
James  F.  Ashby,  assistant  treasurer;  George 
Thau,  L.  W.  Bishop,  H.  C.  Pansell,  John  Mills, 
John  Hanley,  Miss  L.  D.  Peters,  Miss  M.  Hen- 
nig,  Miss  R.  Dunker,  A.  D.  Robbins,  Robert 
Harkins,  Chas.  Cornwell,  Chas.  Marquis  and 
Frank  Tillinghast.  Mr.  Blackman  paid  a  trib- 
ute at  this  time  to  Mr.  Oliver,  who  has  just 
finished  his  first  year  as  vice-president  and  gen- 
eral manager  of  the  company,  and  who  has 
achieved  wonderful  success  in  this  post. 

Incidentally  Mr.  Blackman  also  announced 
that  a  dividend  to  stockholders  had  been  de- 
clared and  took  pleasure  in  stating  that  sev- 
eral of  the  officers  and  employes  were  num- 
bered among  the  stockholders,  including  Messrs. 
Oliver,  Roberts,  Spillane,  Ashby  and  Thau. 

After  the  dinner  the  Blackman 'party  visited 
the  Palace  Theatre,  where  choice  orchestra 
seats  had  been  reserved. 

The  moral  effect  of  these  outings  is  certain- 
ly far  reaching,  for  they  promote  a  spirit  of 
co-operation  and  friendliness  which  can  be  se- 
cured in  no  other  way.  They  bring  the  em- 
ployes closer  together  and  help  in  welding  to- 
gether an  efficient  organization. 


pcr^TTQNT~FOR 
VERTICAL.  CUT 


Whether  yon  are  manufactur- 
ing a  $5.00  or  a  $300.00 
phonograph,  we  will  supply 
you  with  the  parts  to  same.   POSITION  FOR  LATERAL 


Six   (6)   Styles  of  Mot 


Tone-Arms  and  Reproducers 


READY   FOR  DELIVERY 


Our  f, 


amous 


No. 


complete  outfit,  consisting  of  motor  playing  nearly  two  1 0"  records  with  1 0"  turntable  ;  reversible  tone-arm, 
with  sun-rayed  diaphragm  sound-box,  at  $2.50,  for  quantity  users. 

56  BLEECKER  ST 
NEW  YORK 


Independent  German- American  Talking  Machine  Co.,  Inc., 


THE    TALKING    MACHINE  WORLD 


35 


Domestic 


TRADE 


ii 


MARK 


TALKING  MACHINE 

DECLARA  TION 


^^UR  "trade  announcement  extraordinary"  in  the  last  issue  of  Talking 
Machine  World  evidently  touched  the  vital  spot  of  the  trade.    The  re- 
sponse clearly  showed  the  necessity  for  a  line  of  high  grade,  exclusive-patent 
machines  which  would  sell  at  a  price  to  meet  the  desires  of  the  multitude. 

This  month  we  fulfill  our  promise  to  place  before  the  trade  our  remarkable  line.  As  it 
is  impossible  to  do  the  line  justice  by  the  pictures  which  follow,  we  want  to  emphasize 
below  some  of  the  very  important  points. 


First  —  The  sound  reproduction  of  the 
Domestic  is  a  revelation.  It  is  superb  in 
tone,  unusual  in  volume  and  is  accuracy 
itself  in  bringing  out  the  subtones  in  minute 
detail,  the  higher  notes  without  screeching, 
the  lowest  without  gutteral  intonation.  In 
fact,  the  Domestic  has  already  been  called 
"The  Talking  Machine  that  doesn't  sing 
through  its  nose.'''' 

Second — The  Domestic  represents  a  new 
departure  in  manufacturing  and  marketing. 
Every  part  of  the  machine  (excepting  the 


cabinet)  is  being  manufactured  in  our  own 
shops  under  the  most  efficient  methods  and 
by  the  best  labor-saving  machinery  that  can 
be  devised. 

But  the  saving  will  all  be  in  manufacturing 
economies,  not  in  quality  of  materials.  Every 
single  detail,  from  the  marvelous  Domestic 
Sound  Box  and  Silent  Service  Motor  to  the 
beautiful  finish  of  the  cabinets,  is  perfect. 
Even  the  quality  of  the  wood  is  selected 
for  its  attractive  appearance.  No  skimping 
anywhere. 


Where  the  Dealer  Comes  In 

The  first  Domestic  advertising,  until  territorial  agencies  can 
be  established  everywhere,  will  be  for  direct  mail  orders. 

But  get  this  point — These  mail  orders  will  be  cleared  through  Domestic  Agents  who 
will  receive  their  profits  just  as  if  they  made  the  sale  in  their  store. 


Can  you  conceive  anything  more  liberal  than  this  ? 
Can  you  think  of  any  plan  that  would  give  you  a 
better  foundation  for  the  development  of  a  big 
talking  machine  business  ? 

The  beginning  of  the  Domestic  extensive  advertis- 
ing campaign  will  be  a  full  page  in  the  Saturday 
Evening  Post  in  the  issue  of  June  24th  It  will  be 
a  knockout.  The  $10.00  model  will  be  featured, 
and  it  will  arouse  everyone  who  has  longed  for  a  fine 
talking  machine,  but  who  could  not  afford  a  luxury. 

While  the  Domestic  is  not  a  luxury,  no  musical  or 
artistic   taste  is   too  luxurious  to  be  fully  satisfied 


with  it.  Everyone  in  the  business  knows  the  economic 
demand  that  exists  for  such  machines  as  these. 
Everyone  in  the  trade  will  want  to  be  in  on  it,  and 
we  will  have  to  be  just  a  little  bit  particular.  We 
want  only  live  houses  that  will  support  our  adver- 
tising, and  whom  we  can  in  turn  support  by  ad- 
vertising. In  localities  where  dealers  can  properly 
look  after  their  entire  district  we  shall  grant  exclusive 
territory. 

Get  in  touch  with  us  at  once  if  you  are  to  have  a 
front  seat  when  the  curtain  goes  up  June  24th. 

A  dealer   contract  with  us  is  a  valuable  franchise. 


36 


THE    TALKING    MACHINE  WORLD 


Domestic 

TALKING  MACHINE 


Plays  all  standard  records. 


Model  O 

Size 

Length  12"    Width  H/2"     Height  W 

Cabinet 

Oak 

Sound  Chamber 

Entirely  of  wood.    Correctly  tapered. 

Tone  Arm 

Correct  proportions.     Heavily  nickeled. 

Motor 

Single  barrel.    Runs  one  I  2"  record. 

List  Price 

With  Oak  Cabinet,  $6.50 


The  Wonderful 
Domestic 
Sound  Box 


Model  No.  1  in  Oak     Model  No.  1M  in  Mahogany 


The  Wonderful 
Domestic 
Sound  Box 


Size 

Length  1  7"    Width  1  5n    Height  8". 

Cabinet 

Genuine  Oak  or  genuine  Mahogany, 
handsomely  finished. 

Sound  Chamber 

Entirely  of  wood,  correctly  tapered. 

Tone  Arm 

Heavily  nickeled  and  of  correct 
proportions. 

Motor 

Single  barrel.    Runs  1  0"  records 
1  72  times. 

List  Price 

With  genuine  Oak  cabinet,    "  $10.00 

With  genuine  Mahogany  cabi- 
net, .  $12.50 


THE    TALKING    MACHINE  WORLD 


Domestic 

TALKING  MACHINE 


Plays  all  standard  records. 


Model  No.  2 
in  Oak 


Model  No.  2M 
in  Mahogany 


Closed 


The 
Wonderful 
Domestic 
Sound  Box 


Size 

Length  17"     Width  15"     Height  12" 

Cabinet  and  Cover 

Genuine  Oak  or  Mahogany,  handsomely 
finished.     Cover  hinged  at  side  for 
convenient  operation. 

Sound  Chamber 

Entirely  of  wood,  correctly  tapered. 

Tone  Arm 

Heavily  nickel  plated  and  polished. 
Correct  proportions. 

Motor 

Double  barrel.    Runs  three  1  0" 
records. 

List  Price 

With  Genuine  Oak  cabinet  and 

cover     ...      -  $15.00 

With  genuine  Mahogany  cabinet 

and  cover  -  $17.50 


38 


THE    TALKING    MACHINE  WORLD 


Domestic 

TALKING  MACHINE 

Plays  all  standard  records 


Model  No.  3 
in  Oak 

Model  No.  3M 
in  Mahogany 


Closed 


The  Wonderful 
Domestic 
Sound  Box 


Width,  20" 


Size 

Length,  18"     Height,  13" 


Open 


Cabinet  and  Cover 

Genuine  Oak  or  Mahogany  especially 
selected  and  seasoned.  Handsomely  fin- 
ished with  cover  hinged  at  side  for 
convenience  in  operating. 

Sound  Chamber 

Entirely  of  selected  woods,  correctly 
tapered. 

Tone  Arm 

Unique  design  whereby  sound  ascends 
instead  of  descends.  Heavily  nickel- 
plated  and  polished.  Perfectly  pro- 
portioned. 

Motor 

Double  barrel.  Runs  three  1 0-inch 
records. 

List  Price 

With  genuine  Oak  cabinet  and 

cover  -       -       -       -  Jp^U.UU 

With  genuine  Mahogany  cabinet 

and  cover    -  $22.50 


DOMESTIC  TALKING  MACHINE  CORPORATION 

HORACE  SHEBLE,  President 

33rd  AND  ARCH  STREETS,  PHILADELPHIA 


THE    TALKING    MACHINE  WORLD 


39 


First  recordings  by  Leon  Rothier,  the  great  operatic 
basso  ot  the  day,  are  announced  in  the  Columbia 
July  list.  The  dealer  who  does  not  have  these 
records  for  delivery  on  demand  is  in  for  a  sore  loss 
of  good  money. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


NUMEROUS  TRADE  CHANGES  PLANNED  IN  ST.  LOUIS 

Brunswick-Balke-Collender  Co.  Among  Those  to  Open  New  Stores — Interest  Regarding 
Fate  of  Departments — Much  Improvement  in  Conditions  Generally  Reported — "Combi- 
nation" Advertising  Plentiful — Miss  Florence  Conveux  New  Manager — News  of  Month 


St.  Louis,  Mo.,  June  10. — It  appears  now  that 
the  talking  machine  map  of  St.  Louis  will  be 
pretty  generally  changed  by  this  fall.  The  first 
of  the  changes  is  the  opening  of  a  store  at  1118 
Olive  street  by  the  Brunswick-Balke-Collender 
Co.,  in  which  the  Brunswick  talking  machine 
made  by  this  company  will  be  featured.  The 
Brunswick  has  not  been  on  the  market  here. 

There  are  rumors  that  another  exclusively  talk- 
ing machine  store  will  be  opened  later  in  the 
summer.  Another  feature  that  is  causing  much 
discussion  is  the  fate  of  the  talking  machine 
departments  in  the  dry  goods  stores  when  the 
latter,  or  part  of  them,  give  up  pianos.  Recently 
the  Stix,  Baer  &  Fuller  Dry  Goods  Co.  sepa- 
rated their  talking  machine  and  piano  depart- 
ments, placing  the  talking  machines,  the  Victor 
and  Edison  lines,  in  charge  of  J.  W.  Medairy. 
This  apparently  provides  for  this  department 
when  the  pianos  go,  as  rumor  says  that  they 
will  soon. 

Business  for  May  has  been  all  that  could  be 
asked  under  the  conditions  of  the  earlier  months 
of  the  trade.  Also  the  shipping  conditions  have 
been  better  and  jobbers  are  filling  orders  100 
per  cent,  except  for  a  few  of  the  most  popular 
machines.  As  a  result,  the  retailers  are  getting 
busy  more  earnestly  than  for  many  months  be- 
cause stocks  are  accumulating  on  them  and  it 
is  not  a  question  with  them  of  "What  can  we 
sell?"  but  a  question  of  "What  must  we  sell?" 

The  record  business,  too,  has  been  in  excel- 
lent shape  and  there  has  been  a  lively  demand 
for  current  songs  and  a  fair  demand  for  the 
classical  numbers.  Perhaps  the  dance  business 
is  slipping  some  in  proportion  to  other  business, 
but  the  volume  of  the  dance  records  has  not 
lessened.  Wherever  you  go,  the  sales  mana- 
gers are  talking  of  increased  sales  over  a  year 
ago  and  of  better  stocks  that  will  permit  them 
to  get  busy  on  an  earnest  campaign. 

Ben  F.  Phillips,  the  new  retail  sales  manager 
at  the  Columbia  warerooms,  reports  that  his 
first  month  at  a  desk  shows  an  increase  over  a 
year  ago. 

Miss  Clementine  McKimm  is  back  at  the  Sil- 
verstone  Music  Co.,  after  a  short  stay  with  the 
Famous  &  Barr  Co.  and  Story  &  Clark. 

One  of  the  results  of  the  freer  distribution 
of  machines  is  that  the  retailers  are  beginning 
to  do  some  advertising  on  their  own  hook.  The 
Stix,  Baer  &  Fuller  Dry  Goods  Co.  has  printed 
the  largest  ad  of  any  strictly  local  dealer  here. 
This  ad,  a  full  quarter  page  in  a  morning  paper, 
presented  the  most  popular  styles  of  Victor 
machines  of  the  various  prices  by  cut  and  de- 
scription. Also  a  combination  rate  with  speci- 
fied number  of  records  was  given. 

The  combination  price  of  small  machines,  cab- 
inet and  records  has  given  rise  to  considerable 
advertising  here  of  late  that  looks  like  cut  rates 


on  talking  machines,  but  which,  of  course,  the 
dealer  explains  is  a  cut  only  on  the  cabinet.  In 
one  ad  recently,  a  cut  of  $7  was  made  in  the 
listed  price  of  machine,  records  and  cabinet  that 
totaled  list,  less  than  $40.  Taking  all  of  that 
from  the  price  of  the  cabinet  made  it  look,  to 
those  who  read  between  the  lines,  like  it  was  a 
mighty  cheap  cabinet  to  start  with  and  perhaps 
had  been  marked  up  a  bit  for  this  event. 

At  the  Nugent  &  Bro.  Dry  Goods  Co.  depart- 
ment, Miss  Florence  Conreux  has  been  ap- 
pointed manager,  vice  Charles  Balmer.  This 
department  sells  Columbia  and  Edison  ma- 
chines, and  while  it  is  the  newest  of  the  preten- 
tious departments  of  the  city,  it  has  been  doing 
a  nice  business. 

Miss  Conreux  is  one  of  the  pioneers  of  the 
St.  Louis  talking  machine  women.  She  began 
in  this  city  under  Mr.  Fuhri,  when  this  Colum- 
bia official  was  manager  of  the  local  warerooms. 
She  left  the  city,  but  in  a  few  months  came 
back  and  naturally  sought  the  Columbia  serv- 
ice again,  which  she  left  to  join  the  Nugent 
force  and  the  present  promotion  follows.  Miss 
Conreux's  method  of  success  is  very  simple. 
She  understands  her  line,  having  made  a  study 
of  it.  Also  she  is  an  accomplished  saleswoman. 
In  conversation  with  The  World  correspondent, 
she  illustrated  her  methods  thus:  "This  morn- 
ing a  prospect  was  handed  to  me  and  when  I 
saw  it  was  in  the  downtown  district,  I  put  on 
my  hat  and  coat  and  went  after  it.  I  made  the 
sale,  too,  a  very  nice  one."  That  day  happened 
to  be  the  worst  day  of  the  late  spring,  cold, 
rainy  and  dreary.  But  all  of  that  meant  noth- 
ing to  Miss  Conreux  when  she  wanted  a  sale, 
or  if  it  did  mean  anything  it  was  merely  that 
there  was  less  likelihood  of  her  being  needed  at 
the  store.  She  was  hired  as  a  floor  saleswoman, 
but  she  won  her  spurs  by  taking  neglected  pros- 
pects and  going  after  the  business.  This  de- 
partment is  conducted  by  the  National  Talking 
Machine  Sales  Corp.,  and  Miss  Conreux  is 
working  under  the  district  supervision  of  Mr. 
Wilson. 

At  the  Silverstone  Music  Co.,  where  Mark 
Silverstone,  the  president,  continues  his  monthly 
announcements  of  100  per  cent,  increase  in  job- 
bing trade  over  a  year  ago,  there  is  much  op- 
timism. This  is  founded  on  more  than  the 
mere  monthly  reports.  Mr.  Silverstone  is  just 
back  from  an  Eastern  trip  on  which,  in  addition 
to  Edison  headquarters  and  a  conference  with 
Mr.  Edison,  he  visited  Baltimore,  Philadelphia, 
Old  Point  Comfort  and  various  other  points  of 
interest.  In  each  of  these  places  he  looked  up 
the  leading  Edison  dealers  and  gave  their  shops 
the  "once  over,"  but  without  disclosing  his 
identity,  as  he  wanted  to  learn  by  observation 
only  and,  besides,  he  was  chiefly  on  pleasure. 
He  found  these  dealers  optimistic  and  when  he 


got  home  he  found  that  Retail  Sales  Manager 
Schlude  had  been  doing  a  holiday  business  dur- 
ing his  absence.  Also  that  the  wholesale  de- 
partment had  signed  two  such  notable  dealers 
as  the  Hannibal  Music  Co.,  at  Hannibal,  Mo., 
and  the  Hollenburg  Music  Co.,  at  Pine  Buff, 
Ark.,  and  that  the  Concordia  Music  House  in 
this  city  had  changed  its  classification  to  that 
of  Class  A  dealers.  This  ought  to  be  enough  to 
make  a  man  comfortable. 

The  best  news,  to  the  salesfolk,  that  Mr.  Sil- 
verstone brought  home  with  him  was  that  most 
of  the  wrinkles  had  been  ironed  out  of  the 
record  factory  and  that  the  output  would  be 
kept  at  a  maximum,  or  48,000  daily.  The  record 
situation  has  been  rather  trying  on  the  nerves 
of  the  sales  force. 


IMPORTANT  COLUMBIA  MOVE 

Conductor  Polacco,  of  the  Metropolitan  Opera 
Co.,  Engaged  to  Supervise  Special  Instru- 
mental and  Operatic  Vocal  Selections 


The  Columbia  Graphophone  Co.,  New  York, 
announced  recently  that  Georgio  Polacco,  the 
famous  conductor  of  the  Metropolitan  Opera 
Co.,  had  been  engaged  to  supervise  a  special 
series  of  instrumental  and  operatic  vocal  selec- 
tions. 

Mr.  Polacco  is  one  of  the  best  known  con- 
ductors in  the  world  and  his  readings  of  operatic 
scores  have  received  recognition  both  here  and 
throughout  the  famous  musical  centers  of 
Europe. 


GOES  INTO  ANOTHER  FIELD 

W.  D.  Marbourg,  connected  for  the  past  two 
years  with  the  sale  and  efficiency  departments 
of  the  New  York  Talking  Machine  Co.,  New 
York,  Victor  distributer,  resigned  from  this 
position  this  week  to  join  the  staff  of  the  for- 
eign department  of  the  Guaranty  Trust  Co., 
New  York.  Mr.  Marbourg's  successor  has  not 
yet  been  appointed. 


TX  lM^g^  machine 

COMPANY,  INC. 

380  -  382  -  384  Lafayette  Street,  New  York 


Manufacturers  of  relia- 
ble motors  for  reliable 
phonographs  and  of  the 
Melophone  and  Liberty 
Phonographs. 


40 


THE    TALKING    MACHINE  WORLD 


CONVENTION  PLANS  NOW  COMPLETE 

Business  Sessions  of  N.  A.  T.  M.  J.  to  Be  Held 
on  Monday  and  Tuesday,  July  10  and  11 — 
Wednesday  to  Be  Educational  Day — Conven- 
tioners  to  Visit  and  Inspect  Victor  Factory 


and  the  entire  convention  is  to  make  the  pil- 
grimage to  the  Victor  factory,  for  the  purpose 
of  making  a  tour  of  the  entire  plant. 


of  the  window,  and  new  cards  featuring  monthly 
records  will  be  sent  out  to  the  dealers  in  time 
for  each  monthly  display. 


The  plans  for  the  annual  convention  of  Talk- 
ing Machine  Jobbers,  to  be  held  at  the  Hotel 
Traymore,  Atlantic  City,  on  July  10,  11  and  12, 
are  now  practically  complete  and  it  is  believed 
that  the  efforts  of  those  in  charge  of  the  ar- 
rangements will  result  in  one  of  the  most  inter- 
esting and  successful  conventions  ever  held  by 
the  association — a  convention  that  no  member 
can  afford  to  miss. 

As  has  been  announced  previously,  the  con- 
vention will  be  a  noteworthy  one  for  the  valu- 
able educational  features  that  have  been 
planned,  features  that  will  not  only  give  the 
jobber  a  better  understanding  of  the  construc- 
tion of  the  product  he  is  handling,  but  will  also 
offer  new  and  valuable  tips  on  advertising  and 
selling  methods. 

The  program  of  the  convention  as  laid  out 
provides  that  the  first  two  days,  Monday  and 
Tuesday,  will  be  devoted  to  the  business  ses- 
sions of  the  association.  These  sessions  are  to 
be  held  during  the  afternoon,  which  is  some- 
what of  an  innovation,  as  the  business  sessions 
of  previous  conventions  have  always  been  held 
during  the  morning.  The  roll  call  and  the  read- 
ing of  reports,  also  unfinished  business,  will  be 
presented  at  the  first  session.  The  second  ses- 
sion— Tuesday — will  consist  of  the  nomination 
and  election  of  officers,  committee  appointments, 
new  business,  etc.  The  annual  convention  ban- 
quet will  be  held  on  Tuesday  evening  at  the 
Hotel  Traymore. 

Wednesday  will  be  known  as  Education  Day. 
The  Victor  Co.  is  laying  plans  to  make  this  a 
most  profitable  day.  There  will  be  three  ses- 
sions on  that  day,  morning,  afternoon  and  even- 
ing. The  morning  and  afternoon  sessions  are 
to  be  devoted  to  talks  (some  of  which  are  to 
be  illustrated)  by  various  Victor  factory  heads. 
There  will  be  a  talk  on  records  by  C.  G.  Childs, 
director  Victor  recording  laboratory,  and 
others.  The  evening  session  will  probably  be 
in  the  form  of  a  musical  entertainment.  Some 
of  the  Victor  artists  and  either  the  Victor 
orchestra  or  some  other  band  will  favor  the 
jobbers  with  selections  now  recorded  on  Victor 
records.  An  exposition  of  each  selection — why 
it  should  sell  as  a  record — will  no  doubt  be 
given. 

Thursday  is  to  be  Victor  Day  at  the  factory, 


COLUMBIA  AIDS  FOR  THE  DEALERS 

Window  Transparency  and  Cut-Out  Designed 
to  Assist  the  Retailer  in  Featuring  the  New 
Records  as  They  Are  Issued 


Two  recent  dealer  helps  prepared  by  the  ad- 
vertising department  of  the  Columbia  Grapho- 
phone  Co.  are  shown  herewith.  These  helps 
consist  of  a  window  transparency  and  window 
cut-out. 

The  window  transparency  has  gold  lettering 
and  the  famous  Columbia  notes  on  a  handsome 


THE  LATEST  SONG  HITS 
JUST  OUT 

?v  /Tfut  Hub  Hufcu  Ox*-*  p--t  uJ<  ( J-^*  twu. «™  —1 
lg66  YVr>  GooJ  E&S*.     Onll*J*inc,.-ilLc  Lri  Wi". 


Come  in  and  hear  them 


blue  transparent  background.  It  is  intended  for 
use  on  the  Columbia  dealer's  window,  and  its 
attractive  form  makes  for  general  attention. 


The  new  window  cut-out  is  twenty-eight 
inches  high,  in  blue,  gold,  white  and  black,  and 
is  designed  to  announce  the  latest  song  hits. 
The  cut-out  stands  like  an  easel  in  any  part 


Triton  Supplies  for  Manufacturers 

We  are  manufacturers  of  motors,  tone  arms,  sound-boxes  and 
other  accessories  for  Talking  Machines. 

Herewith  are  shown  two  types  of  Triton 
Motors,  No.  1,  a  single  spring  motor,  and  No. 
3  motor,  a  double  spring  worm  drive.  Both 
are  well  made,  and  are  good  value  for  their 
respective  uses. 

Tone  Arms,  two  styles,  No.  1  and  No.  3,  both 
UNIVERSAL  tone  arms,  playing  any  type  of 
record  with  a  mere  turn  without  attachments. 
Tone  Arm  No.  3  works  on  swivel  and  can  be 
turned  up  after  record  is  finished  playing. 

Immediate  deliveries  on  quantity 
orders.    Write  for  quotations. 

Triton  Phonograph  Co. 

41  Union  Sq.     New  York 


Motor 
No.  1 
$1.65  ea 

Complete 

with 

turntable 


OPTIMISTIC  OVER  STEPHENS  BILL 

E.  C.  Rauth  Returns  from  Washington  Well 
Pleased  with  Outcome  of  Stephens  Bill  Hear- 
ing— Tells  of  Trade  Conditions  at  Southern 
Points 

St.  Louis,  Mo.,  June  10.— E.  C.  Rauth,  vice- 
president  of  the  Koerber-Brenner  Music  Co., 
Victor  jobbers,  got  back  early  this  month  from 
a  highly  successful  Southern  trip  which  he  term- 
inated in  Washington  where,  as  a  member  of 
the  committee  of  the  Talking  Machine  Jobbers' 
Association,  he  assisted  in  presenting  evidence 
before  the  Senate  Committee  conducting  hear- 
ings on  the  Stephens  Bill.  Mr.  Rauth  was 
greatly  pleased  with  the  outcome  of  this  hear- 
ing, especially  with  the  evidence  of  Mrs.  Heath, 
of  the  Housewives'  League,  and  other  women 
who  represented  the  consumers.  They  pleaded 
for  the  bill  because  its  protection  for  trade 
marked  articles  would  enable  the  manufacturers 
to.  protect  quality  and  depend  upon  quality  alone 
to  sell  their  goods.  This  feature,  said  Mr.  Rauth, 
made  a  hit  with  the  Senators. 

Mr.  Rauth  is  very  optimistic  over  business 
conditions  generally  and  he  says  that  the  dif- 
ference in  the  feeling  existing  in  the  South  and 
Middle  West  to-day  is  the  opposite  of  that  a 
year  ago,  and  that  there  is  every  indication  to 
believe  that  talking  machine  jobbers  can  do 
business  this  year  under  only  limitations  of 
stocks  of  machines  and  records.  Also  he  re- 
ports that  the  trade  generally  is  slow  to  accept 
doubtful  quality  machines,  and  that  danger  from 
this  sort  of  merchandise  is  not  as  acute  as  was 
feared. 


NEW  COLUMBIA  DEPARTMENT  OPENED 

Jackson,  Miss.,  June  12. — The  Heidelberg 
Furniture  Co.,  of  Central  Capital  street,  opened 
a  Columbia  Grafonola  department  last  week. 
Afternoon  recitals  were  given,  and,  in  addition 
to  refreshments,  which  were  served  to  all  who 
attended,  a  Columbia  double  disc  record  was 
presented  to  each  guest  as  a  souvenir  of  the  oc- 
casion. 


EDISON  AT  RECITAL  CONCERT 

The  Edison  Diamond  Disc  Phonograph  was 
featured  very  successfully  at  a  recent  concert 
recital  given  by  the  Young  Men's  Organized 
Bible  Class  of  the  United  Brethren  Chapel,  Han- 
over, Pa.,  through  the  energy  and  courtesy  of 
Ivan  White,  Edison  dealer,  of  113  Broadway, 
Hanover.  The  Edison  Diamond  Disc  machine 
was  used  as  a  solo  instrument  and  also  to  the 
accompaniment  of  violin  and  piano  music. 


APPOINTED  COLUMBIA  DISTRIBUTER 

Omaha,  Neb.,  Jun  5. — The  Schmoller  &  Muel- 
ler Piano  Co.,  of  this  city,  has  been  appointed 
a  distributer  by  the  Columbia  Graphophone  Co., 
New  York.  This  important  deal  was  closed 
by  W.  C.  Fuhri,  United  States  manager  of  the 
Columbia  Co.,  upon  his  recent  visit  to  this  city, 
and  a  very  large  order  for  Columbia  merchan- 
dise has  been  placed  by  the  Schmoller  &  Muel- 
ler Piano  Co.  The  latter  concern  will  serve  the 
Columbia  dealers  in  this  section,  and  is  now 
making  arrangements  for  a  most  efficient  plan 
of  co-operation. 


PRICED  ATJ&25  RETAIL 

In  their  efforts  to  produce  a  phonograph  to 
measure  up  to  the  demand  for  a  good  music 
reproducing  machine  in  general,  the  Lyraphone 
Co.  of  America  has  incorporated  in  the  Lyric 
phonograph  a  special  type  of  reproducer,  a  rub- 
ber tone  arm  and  a  motor  of  their  own  design, 
all  of  which  are  offered  at  $25  retail. 


The  W.  H.  Marion  Music  House,  of  Mt.  Airy, 
N.  C,  agent  for  the  Columbia  Grafonola  line, 
reports  a  growing  business. 


THE    TALKING    MACHINE  WORLD 


40a 


JULY  1st 


Additional  departments  for  manufacturing  and  assembling  in  our 
Elyria  factory  will  be  ready  July  1st.  They  will  increase  our  output 

200% 

We  wish  to  thank  our  customers  for  their  patience  and  co-oper- 
ation, but  after  July  1st 

Watch  Our  Deliveries 

Otto  Heineman  Phonograph  Supply  Co. 


25  WEST  45th  STREET 
NEW  YORK 


President 


hih. 


THE 

Motor 

■  *4m^ 


406  THE    TALKING    MACHINE  WORLD 


THE    TALKING    MACHINE  WORLD 


40c 


LEADERSHIP 


1200  TITLES  of 
REX  RECORDS 

We  are  the  leaders  in  manufacture  of  American  made  up  and  down 
(or  vertical)  cut  disc  records.  We  have  1  200  titles  on  the  Rex  Record  list, 
in  10  and  1  2  inch  sizes.  You  should  be  looking  for  a  new  and  paying 
investment,  so  get  on  our  "Band  Wagon"  and  be  with  the  leaders. 

Mr.  Dealer,  note: — 

In  an  opinion  by  Judge  Thomas  just  filed  in  the  U.  S.  District  Court,  Southern  District,  N.  Y.,  in  American  Grapho- 
phone  Co.  vs.  Gimbel  Bros.,  defense  of  non-infringement  is  sustained;  i.  e..  Gimbel  Bros,  were  sued  by  American 
Graphophone  Co.  for  selling  Rex  and  Keen-o-phone  Records  of  a  1 0  and  1 2-inch  size,  plaintiff  claiming  this  was  an 
infringement  of  a  certain  McDonald  patent  owned  by  them.     Gimbel  Bros,  defense  of  non-mfnngement  won  hands  down. 


Now  Preparedness  First 

We  have  prepared  a  good  substantial  cata- 
log of  1  200  selections  and  we  add  ab  out  25 
titles  ( 1 0  to  15  double  face  records)  each 
month — new  and  popular  selections. 

Rex  1 0  inch  double  face  records, 

retail  for  75c.  each. 

Rex  1  2  inch  double  face  records, 

retail  for  $  1 .00  and  $  1 .25 

Rex  records  play  with  a  permanent  jewel 
point. 

Rex  records  play  on  all  lateral  cut  record 
machines  with  the  aid  of  a  small  attachment. 

Rex  records  are  the  product  of  our  own 
laboratory  and  factory. 

If  you  are  interested  in  a  live  up-to-date 
record  (up  and  down  cut)  of  superior  quality 
write  for  terms  and  particulars. 


Machines 


Yes,  we  build  a  machine  and  we  manufacture 
every  part  of  it  in  our  own  factory.  (See 
illustrations  opposite).  We  have  three  (3) 
new  types  under  way. 

Samples  ready  July  15th  next,  and  will  be 
demonstrated  at  our  New  York  Display 
Rooms,  35  West  31st  Street. 

Deliveries  can  be  made  August  15th 


We  Want  25  New  Jobbers  by 
September  1st— LIVE  ONES 

Write  or  wire  for  particulars 


Rex  Talking  Machine  Corporation 


Factory  and  General  Offices  : 

WILMINGTON,  DEL. 


Recording  Department : 

NEW  YORK  CITY 


40d 


THE    TALKING    MACHINE  WORLD 


No  wonder!— wc  have  the  right  instru- 
ments and  the  right  range  of  prices;  we 
have  the  artists  and  the  right  records ;  the 
dealer  has  the  right  discounts,  and  every 
day  the  public  demand  grows. 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


SPECIAL  FOR  EDISON  CONVENTIONERS      SUBMARINED  SONORAS  RUN  0.  K.        RECORDS  FOR  INDEPENDENCE  DAY 


Chicago,  III.,  June  12. — Special  car  arrange- 
ments for  the  accommodation  of  the  Edison 
men  who  are  to  go  to  the  Edison  convention, 
to  be  held  in  New  York  at  the  Hotel  McAlpin, 
June  22  and  23,  have  been  made  by  C.  L.  Good- 
win, manager  of  the  Phonograph  Co.  Mr. 
Goodwin  announces  that  the  train  will  leave 
June  21  at  5.40  p.  m.,  from  the  Park  Row  sta- 
tion, and  will  go  via  the  Michigan  Central  to 
Niagara  Falls,  where  there  will  be  a  short  stop 
over.  From  there  the  travelers  will  proceed  to 
New  York  City  by  the  Empire  Express. 


The  Nationola  Co.,  of  Cleveland,  O.,  has  been 
incorporated  with  a   capitalization    of  $25,000. 


The  Melodograph  Corp.  of  New  York  was 
incorporated  at  Albany  this  week  with  a  cap- 
ital of  $1,500,000,  for  the  purpose  of  making 
talking  machines. 


Big  Profits 

on  records  are  dependent 
upon  the  Filing  and  Sales 
Method. 


—A  locating  system 
—A  selling  system 
—A  signal  system 
—An  order  system 

Increases  your  sales  and  is  better  than  a  new 
clerk  for  "vacation  days." 

Guaranteed  to  You 

Special  Summer  Proposition  to  Dealers 

Write  today 

J,  B.  OGDEN  L  VESKK6 


When  the  steamer  "Marion,"  puffing  its  way 
from  New  York  to  South  Norwalk,  struck  a 
rock  and  sank,  it  wasn't  the  only  thing  that 
went  down.  A  shipment  of  Sonora  phono- 
graphs which  was  on  board  went  along.  : 

After  soaking  in  many  feet  of  water  for  two 
days  the  phonographs  were  fished  out,  and  be- 
ing put  to  a  test,  the  motors  were  found  to  be 
as  good  as  ever,  just  as  though  the  briny  deep 
was  their  natural  element. 

This  striking  illustration  of  the  sturdiness  of 
the  motor  and  the  entire  phonograph  gave  a 
demonstration  of  Sonora  excellence. 


"Victor  records  for  Fourth  of,  July"  is  the 
title  of  an  effective  and  attractive  booklet  re- 
cently issued  by  the  Victor  Co.,  for  distribution 
among  its  dealers.  This  booklet,  as  its  name 
implies,  contains  a  list  of  records  particularly 
suitable  for  Independence  Day  use,  and  with 
the  nation-wide  movement  for  a  "safe  and  sane 
Fourth,"  Victor  dealers  will  have  large  sales. 


TO  OFFER  RECORDS  AND  MACHINE 

Although  the  Fraad  Talking  Machine  Co.  has 
only  been  in  the  trade  about  a  year,  it  never- 
theless has  been  active  in  establishing  for  itself 
a  live  position.  Practically  every  month  new 
models  have  been  added  and  this  month  the 
company  announces  that  within  a  short  time 
it  will  have  a  large  list  of  Fraad  ten  and  twelve- 
inch  records.  The  recent  incorporation  of  the 
company  and  the  announcement  of  another 
new  machine  which  will  be  on  the  market  very 
soon  are  further  progressive  steps. 


AMERICAN  CAN  CO.  ENTER  FIELD 

Chicago,  III.,  June  12. — The  first  announce- 
ment of  the  entrance  of  the  American 
Can  Co.  interests  into  the  national  talk- 
ing machine  industry,  was  made  this  week 
by  Allen  L.  Eaton,  sales  manager  of  the 
Charles  W.  Shonk  Co.,  at  whose  plant  in  May- 
wood  the  machines  are  being  made.  The  new 
machine,  known  as  the  "Mag-Ni-Phone"  will 
be  described  in  a  later  issue  of  The  World. 


The  United  States  Circuit  Court  of  Appeals 
handed  down  a  decision  last  week  in  the  case 
of  the  American  Graphophone  Co.  vs.  the  Amer- 
ica! Parlograph  Co.,  affirming  the  decision  of 
the  lower  court,  which  denied  the  injunction 
and  damages  requested  by  the  plaintiff. 


Manufacturers    READ  AND  WRITE 


Dealers 


Whether  you  are  a  manufacturer  of,  or  a  dealer  in  talking  machines,  if  your  standard  is 
Quality,  you  will  eventually  use  or  sell  VEEC0,  the  electric  drive  of  supremacy  for  talking  machines. 

For  Manufacturers  :  VEEC0  electric  motors  are  the  most  simple,  most  effi- 
cient and  reliable  source  of  power  for  talking  machines. 

For  Dealers:  The  same  characterization  applies  to  our  complete  electric 
unit  which  can  be  installed  by  anyone  in  five  minutes,  thereby  making 
their  talking  machine  completely  electrical. 

The  solution  of  motive  power  for  talking  machines  is  VEEC0,  the  universal  electric  motor. 


VEECO 


Write  for  further  particulars 


VEECO 


VICTOR   ELECTRICAL  EQUIPMENT  CO. 

248  Boylston  Street  Boston,  Mass. 


Try  the 


SEMI-PERMANENT 


Wizard  needle 

Eliminates  the  Scratch.    Produces  a  Soft  Mellow  Tone,  bringing  out  all 
the  richness  of  either  Vocal  or  Instrumental  Music.    Will  not  injure 
the  Finest  Record.  Write  for  prices  and  full  particulars. 

Send  for  H.  S.  TOWNSEND 

ri*ee  1833  VENANGO  STREET  PHILADELPHIA,  PA. 

Sample  Patent  applied  for 


THE    TALKING    MACHINE  WORLD 


41 


INTRODUCING  JTHE  PHONOLAMP 

New  Line  of  the  Electric  Phonograph  Co.  Con- 
sists of  Elaborate  Lamps  Fitted  With  Talk- 
ing Machines  in  Base — Some  of  the  Features 


of  original  designs  at  various  prices,  several  of 
the  models  being  shown  in  an  announcement  of 
the  manufacturer  on  another  page,  and  it  is 
stated  that  quantity  orders  may  be  filled  in  a 
very  short  time. 


The  time-honored  expression  to  the  effect  of 
liking  music  with  one's  meals,  bids  fair  to  be- 
come more  than  a  mere  figure  of  speech  through 
the  entrance  into  the  talking  machine  field  of 
the  Electric  Phonograph  Co.,  with  demonstra- 
tion rooms  at  29  West  Thirty-fourth  street, 
New  York,  and  factory  at  Mount  Vernon,  N.  Y. 

The  name  of  the  company  implies  that  it  is 
making  an  electric  phonograph  but  it  is  market- 
ing its  product  in  a  different  style  to  anything 
that 'is  on  the  market,  for  it  has  prepared  mag- 
nificent lamps  in  metal,  wood,  wicker  and  other 
materials,  each  containing  at  its  base  a  com- 


The  Phonolamp 

plete  talking  machine.  The  name  given  to  this 
talking  machine  is  "Phonolamp." 

These  electric  talking  lamps  are  most  elab- 
orate in  design  and  construction  and  are 
equipped  with  handsome  shades  or  domes,  and 
with  three  electric  lights.  From  the  clear  mica 
reproducer  in  the  base,  the  tone  is  carried  up- 
wards through  the  stem  of  the  lamp,  which  acts 
as  a  concealed  horn,  and  at  the  top  is  reflected 
downwards  by  means  of  a  globe  and  thereby 
producing  a  tone  of  unusual  clarity.  The  dis- 
tribution of  the  tone  of  the  talking  machine  by 
this  means  has  an  effect  that  is  both  pleasing 
and  unusual,  for  the  circular  character  of  the 
globe  serves  to  "spread"  the  tone,  until  it  seems 
to  come  from  all  parts  of  the  room,  at  one  time, 
instead  of  from  one  particular  point. 

In  order  to  permit  the  changing  of  records 
and  needles,  one-half  of  the  base  of  the  lamp 
is  divided  into  two  concealed  doors,  which  may 
be  swung  out  as  desired,  and  permit  of  the  free 
access  to  the  interior,  which  is  designed  to  ac- 
commodate all  standard  records. 

The  talking  machine  is  operated  by  means  of 
an  improved  electric  motor,  measuring  only  1J4 
inches  in  height,  but  which  has  an  even  speed 
and  can  be  easily  regulated  when  desired. 

In  placing  the  new  "Phonolamp"  on  the 
market,  the  manufacturer  claims  that  there  is 
no  practical  expense  for  operation.  The  lamp 
itself  compares  favorably  in  all  ways  with  those 
sold  solely  for  their  attractive  and  illuminating 
giving  qualities,  and  when  music  is  not  desired, 
may  be  used  simply  as  a  table  lamp.  The  same 
current  that  runs,  the  lamps  is  used  for  the 
motor  which,  when  in  operation,  does,  not  inter- 
fere with  the  light.  This  motor  operates  on  all 
currents  of  any  cycle. 

The  "Phonolamp"  can  be  had  in  a  number 


ST.  LOUIS  DEALERS  TAKE  ACTION 

Associated  Talking  Machine  Dealers'  Associa- 
tion of  That  City  Drafts  and  Agrees  Upon 
Rules  Governing  the  Charging  in  Interest  on 
Deferred  Payments,  the  Regulation  of  the 
Approval  System  and  a  Basis  of  Payments 


St.  Louis,  Mo.,  June  9. — The  Associated  Talk- 
ing Machine  Dealers'  Association  met  recently 
in  the  Associated  Retail  Merchants'  Head- 
quarters. The  meeting  was  called  with  a  view 
of  discussing  prices  of  instruments  taken  in 
trade,  but  after  the  discussion  had  been  under- 
way for  some  time,  it  was  decided  that  it  was 
too  broad  to  reach  a  decision  on  without  further 
consideration.  Also  that  it  was  best  to  discuss 
such  questions  on  a  full  stomach.  So  it  was 
decided  to  have  a  special  meeting  at  6.30  P.  M., 
June  27,  in  one  of  the  banquet  rooms  of  the 
Missouri  Athletic  Association.  It  is  expected 
that  twenty-five  firms  will  be  represented  at 
this  meet  and  then  the  trade-ins  will  be  thor- 
oughly threshed  out.  The  instruments  reported 
as  trade-ins  at  the  first  discussion  included  all 
makes  of  talking  machines  from  the  metal  horns 
down  to  those  of  day  before  yesterday,  pianos, 
player-pianos,  outside  players,  all  of  good,  bad 
and  indifferent  quality. 

However,  the  members  of  the  association 
reached  one  agreement  among  themselves.  That 
was  that  the  association  should  no  longer  be  a 
secret  society.  As  a  result,  the  trade  rules  are 
made  public.  When  the  association  was  or- 
ganized these  were  carefully  guarded.  Now 
they  are  offered  to  help  dealers  in  other  cities 
who  may  be  trying  to  get  together.  As  to  the 
75  per  cent,  return  privilege  on  records  sent  on 
approval,  it  may  be  said  that  several  retail  shops 
are  refusing  to  permit  more  than  a  50  per  cent, 
return.  Also  some  firms  are  insisting  on  stiffer 
payment  terms  than  those  mentioned,  but  re- 
cently there  has  been  no  complaint  of  the  mini- 
mum here  given  being  cut.  The  agreement  fol- 
fows: 

St.  Louis,  Mo.,  Feb.  29,  1916. 
Talking  Machine  Dealers:  For  your  convenience  we 
have  prepared  the  following  summary  of  agreements  en- 
tered into  by  talking  machine  dealers  during  the  past  two 
years.  The  agreements  are  placed  in  this  form  so  that 
they  may  be  more  readily  referred  to  by  yourselves  and 
your  employes. 

Very  truly  yours, 
The  Associated  Retailers  of  St.  Louis. 
ADOPTED  NOV.  6,  1914 
1 

That  on  and  after  August  5th,  1914,  no  talking  ma- 
chines, records  and  accessories  be  sold  on  deferred  pay- 
ments except  on  contract  bearing  interest  at  6  per  cent, 
per  annum  from  date  of  sale.  All  interest  to  be  collected 
monthly. 

2 

.  a — Records  sent  on  approval  are  not  returnable  if  kept 
in  customer's  possession  longer  than  48  hours  except  in  the 
case  of  the  original  purchase  of  records  with  machine  when 
a  maximum  of  one  week  will  be  allowed. 

b — At  least  25  per  cent,  of  the  number  of  records  sent 
on  approval  must  be  kept  by  the  customer. 

c — Records  purchased,  either  at  the  store  or  from  ap- 
provals, are  not  returnable  for  credit,  refund  or  exchange. 

It  is  further  agreed  that  a  slip  reading  as  follows  be 
furnished  to  dealers  at  cost  to  be  inserted  with  each  pack- 
age of  records  sent  on  approval : 

Records  as  show;i  on  the  accompanying  list  are  sent  on 
approval  for  the  convenience  of  our  customers.  They 
should  be  carefully  handled  and  must  be  returned  to  the 
store  within  48  hours.  Not  more  than  75  per  cent,  of  the 
number  of  records  sent  on  approval  may  be  returned  to 
the  store. 

Associated  Talking  Machihe  Dealers. 
It  is  further  agreed  that  the  following  basis  of  minimum 
initial  and  monthly  payments  be  adopted: 

Machines  Minimum  Minimum 
Valued  at               First  Payment       Monthly  Payment 

$500.00  $50.00  $25.00 

450.00  45.00  25.00 

400.00  40.00  20.00 

350.00  35.00  20.00 

300.00  30.00  15.00 

250.00  25.00  10.00 

225.00  25.00  10.00 

200.00  15.00  10.00 

150.00  10.00  8.00 

100.00  10.00  6.00 

75.00  7.50  5.00 

60.00  6.00  5.00 

50.00  5.00  5.00 

40.00  5.00  4.00 

35.00  5.00  4.00 

25.00  5.00  3.00  • 

15.00  5.00  2.00 


ADOPTED  JULY  9,  1915 

It  is  agreed  that  service  of  adjusting  and  oiling  machines 
should  be  given  free  for  not  more  than  six  months  and 
that  machines  should  be  guaranteed  against  defects  in 
parts  or  workmanship  for  the  same  period. 

ADOPTED  TUESDAY,  FEB.  8,  1916 

It  is  agreed  that  whenever  a  smaller  machine  is  turned 
in  on  the  purchase  of  a  larger  one,  full  value  will  be 
allowed  if  exchange  is  made  within  six  months  after 
original  purchase. 

After  six  months  they  will  be  accepted  with  the  reduc- 
tion of  a  rental  charge  of  5  per  cent,  per  month-  with  a 
maximum  of  $4.00  per  month 


MOTORING  TO  MUSIC 

From  Bellefontaine,  O.,  comes  the  news  that 
local  motorists  have  hit  upon  a  plan  of  adding 
enjoyment  to  evening  automobile  rides.  Small 
talking  machines  are  placed  inside  the  tonneau, 
and  the  ride  is  enlivened  by  the  music  which 
purrs  forth  from  the  machine. 


DECLARE  FIRST  DIVIDEND 

The  first  dividend  of  10  per  cent,  will  be  paid 
to  the  creditors  of  the  Houston  Phonograph 
Co.,  Houston,  Tex.,  on  June  10. 


RETAIL  PRICE,  $30.00 

Mahogany  finish.  Dimensions  18x19x13  inches.  Double  spring, 
worm  gear,  noiseless  motor,  with  12  inch  turn  table.  Castle 
Universal  tune  arm.    "Plays  all  makes  of  records. 

^4^K^     MECMANICALLV  PERFECT 

(gastle 

THE  INSTRUMENT  WITH 
^^^^         THE  CRYSTAL  TONE 

Talking  Machines 
Predominate 

Leading  dealers  are  reaping 
the  benefits  from  selling 
talking  machines  that  rep- 
resent guaranteed  quality, 
attractive  appearance  and 
unusual  value. 

Some  choice  territory  still 
open.  Write  at  once  for 
full  information. 

Immediate  Deliveries 

CASTLE 
PHONOGRAPHCO. 

General  Offices 

Fifty-three  Maiden  Lane 
New  York 


42 


THE   TALKING   MACHINE  WORLD 


U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 

o 
s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

G 
E 

U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

c 

E 


UNICO  SERVICE      UNICO  SERVICE       UNICO  SERVICE       UNICO  SERVICE       UNICO  SE]! 

The  UNICO  Demo 

Has  been  adopted  as  Standard  Equipment  by  the 

of  its  Efficiency  as  a  Sales  Factor 


UNICO 


11th,  1916,  the  House  of  Rudolph  Wurlitzer  Company  ordered  Complete  U 
Equipment  for  their  new  Columbus,  Ohio,  Establishment,  including  Talking  Mac 
Rooms,  Piano  Rooms,  Player  Rooms,  Record  Stock  Rooms,  Offices,  Work  Rooms, 


The  Photographs  below  tell  I 


The  Wurlitzer  Co.,  Columbus,  Ohio,  MAY  30th,  1916 

Unico  Service  has  extended  from 'Halifax  to  Argentine,  from  the  Atlantic  to 
the  Pacific.  Any  Demonstrating  Room  Requirement,  whether  for  one  or  for  one 
hundred  Rooms,  can  be  promptly  shipped  from  our  Stock  and  installed  without  de- 
lay or  costly  interruption  to  business.  Unico  Equipment  embraces  Record  Rack 
Systems,  Record  Counters,  Show  Window  Treatments,  Office  Fittings,  Wainscots, 
Ventilating  and  Lighting  Fixtures.  In  fact,  we  specialize  in  the  Complete  Equip- 
ment of  Talking  Machine  and  Piano 
Departments. 


An 


The  Rudolph  Wuito 


Unico  Room 
Sound  Insulating  jS( 
ready  for  use  Feat  «s 
Advantages,  cost  p  3 
rooms.    Unico  R 
elastic  and  readji 


often  as  desired,  wjioi 


Consult  us  at  once  on  any  require- 
ment —  large  or  small. 


THE  UNIT  CONS' 


121-131  SOUTH  THIRTY-FltS' 


UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE      UNICO  SE 


- 


THE    TALKING    MACHINE  WORLD 


43 


O  SERVICE      UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE 


ating  Room  System 

ig  Musical  Instrument  Houses.  Not  only  because 
so  because  of  our  highly  developed 

ERVICE 

JNE  1st,  1916,  this  Equipment  was  delivered  in  Columbus  in  special  finish  completely 
glazed  and  fitted,  each  section  to  the  exact  required  dimension,  ready  for  rapid  installa- 
kn  by  our  Patented  Sectional,  Interlocking,  Unit  System. 

y  of  unfailing  Unico  Service. 


iew 


i  i  Unico  Installation 


their  Patented 
blocking,  Delivered 
t.et  Quality,  and  other 
i  he  old  style  built-in 
)  tnanent  asset,  being 
|  )lan  and  location  as 
r  delay. 


The  Wurlitzer  Co.,  Columbus,  Ohio,  JUNE  7th,  1916 

Unico  Service  includes  a  Planning  Bureau,  experienced  in  the  development  of 
hundreds  of  successful  Talking  Machine  and  Piano  Departments.  Send  us  the  di- 
mensions of  your  space,  indicating  location  of  building  walls,  columns,  stairs,  etc., 
and  size  of  stock  carried.  An  early  mail  will  bring  you  a  carefully  developed  plan 
for  a  Complete  and  Efficient  Department,  with  estimates  of  cost  in  a  variety  of 
Designs  and  Finishes.    With  Unico  Service  available,  your  Department  can  be 

brought  to  the  point  of  highest  effici- 
ency without  delay  and  at  moderate 
cost. 


CTION  COMPANY 

r,  PHILADELPHIA,  U.  S.  A 


Test  this  Service — Write  to-day. 


Vol 


u 

N 
I 

C 

o 
s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

c 

E 

U 
N 
I 

C 

o 
s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 
O 

s 

E 
R 
V 
I 

C 
E 

U 
N 
I 

C 

o 
s 

E 
R 
V 
I 

C 
E 


ZO  SERVICE'      UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE      UNICO  SERVICE 


44 


THE   TALKING   MACHINE  WORLD 


Al  Jolson— the  most  popular  comedian  on 
the  stage  today— an  exclusive  Columbia 
artist.  Two  new  recordings  in  the  Columbia 
list  for  July. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphoptione  Co. 

Woolworth  Building,  New  York 


A  REAL  VETERAN  OF  THE  TRADE 


AN  INTERESTING  ANNOUNCEMENT 


Clement  Beecroft  Established  Many  Jobbers  in 
Business  Over  a  Score  of  Years  Ago  When 
Talking  Machines  Were  New — Sold  Thou- 
sands of  Horns — Now  Features  Specialties 


It  was  not  at  all  easy  to  interest  the  members 
of  the  music  trade  in  talking  machines  when 


Clement  Beecroft 

Clement  Beecroft  first  became  connected  with 
the  business  twenty-one  years  ago.  The  vet- 
erans of  those  days  had  a  new  proposition  to 
offer  and  had  to  overcome  the  prejudices  that 
were  naturally  developed  by  a  new  thing. 

Mr.  Beecroft  can  recall  some  strenuous  ar- 
guments to  induce  the  musically  trained  piano 
merchant  to  even  listen  to  what  might  then  be 
truthfully  called  "that  squeaky  thing."  How- 
ever, some  of  America's  largest  jobbers  bought 
their  first  talking  machine  from  this  veteran  in 
the  business.  For  years  he  sold  by  far  the 
largest  number  of  metal  horns  in  America,  as 
he  sold  practically  the  total  requirements  of  all 
the  large  talking  machine  manufacturers  and 
also  to  most  of  the  jobbers. 

Horns  became  passe,  however,  and  for  the 
past  five  or  six  years  Mr.  Beecroft,  with  head- 
quarters in  Philadelphia  has  given  attention  to 
the  sale  of  record  and  machine  cabinets,  record 
envelopes,  needles  and  other  specialties.  Mr. 
Beecroft's  long  standing  in  the  trade  and  his 
wide  acquaintance  among  jobbers  has  served  to 
lighten  his  labors  in  this  connection  materially. 


The  Humandia  Talking  Machine  Co.,  manu- 
facturer of  talking  machines,  records  and 
needles,  was  recently  granted  a  certificate  of 
incorporation  by  the  Secretary  of  State  at  Wil- 
mington, Del.  The  capitalization  of  the  con- 
cern is  $100,000. 


The  Domestic  Talking  Machine  Corporation 
Tells  of  the  Liberal  Selling  and  Advertising 
Methods  That  Will  be  Followed  in  Market- 
ing the  Domestic  Talking  Machines 


Last  month  the  Domestic  Talking  Machine 
Corporation  stated  that  they  would  make  a 
startling  announcement  in  this  issue.  Their 
promise  is  more  than  fulfilled  on  pages  35,  36, 
37  and  38. 

The  description  of  the  Domestic  machines 
and  the  accompanying  illustrations  are  so  un- 
usual that  they  will  doubtless  create  great  activ- 
ity in  the  popular  price  market. 

The  corporation  has  inaugurated  a  most  origi- 
nal selling  plan  for  the  benefit  of  all  dealers, 
who  join  hands  with  the  firm  in  marketing  the 
Domestic.  Not  only  is  the  advertising  of  the 
Domestic  in  the  leading  publications  to  be  of 
the  broadest  character,  but  it  is  to  be  so  con- 
ducted that  the  Domestic  dealer  gets  not  only 
a  general  benefit,  but  a  direct  profit  on  all  sales 
made  in  his  territory. 

The  Domestic  Talking  Machine  Corporation 
states  that  the  machines,  both  in  cabinet  de- 
sign and  sound  box,  are  covered  by  exclusive 
patents  of  Domestic  origin  and  Domestic  own- 
ership. The  factory  has  been  installed  on  a  basis 
to  produce  perfect  machines  in  large  quantities 
at  the  very  smallest  manufacturing  cost.  This 
does  not  mean  skimpy  purchasing  of  parts,  but 
an  exact  organization  of  economizing  factors. 


all  parts  of  the  Domestic,  except  the  cabinets, 
being  made  in  the  Domestic  factory. 

An  advantage  enjoyed  by  the  Domestic  is 
the  acquaintance  of  everybody  active  in  the 
talking  machine  field  with  Horace  Sheble,  who 
is  the  president  and  director  general  of  the  Do- 
mestic Corporation.  In  speaking  about  the 
present  prospects  of  the  machine  market,  Mr. , 
Sheble  said  that  the  influx  of  the  so-called 
"cheap  talking  machines"  did  not  concern  them 
in  the»least — that  there  was  a  wide-open  door 
and  a  very  increasing  demand  for  a  thoroughly 
constructed,  beautifully  finished  machine  of  per- 
fect tonal  qualities,  and  that  is  what  they  had 
achieved  in  the  Domestic,  coupled  with  a  liberal 
profit  and  co-operative  selling  methods  for  the 
dealer. 


J.  P.  BRADT'S  INTERESTING  TRIP 

James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Graphophone  Co.,  New  York,  re- 
turned to  his  desk  last  Friday  after  a  visit  to 
Washington,  Baltimore  and  near-by  points  in 
Pennsylvania.  Mr.  Bradt  was  accompanied  by 
Walter  Eckhardt,  district  manager  for  the  Co- 
lumbia Co.  in  this  territory,  and  Frank  Dorian, 
general  manager  of  the  Dictaphone  divisions; 
the  trip  being  made  in  Mr.  Eckhardt's  auto- 
mobile, which  averages  fifty  miles  an  hour  un- 
der ordinary  conditions.  Mr.  Bradt  was  well 
pleased  with  the  splendid  representation  which 
the  Columbia  product  is  receiving  in  this  terri- 
tory, and  found  a  spirit  of  co-operation  and  op- 
timism which  was  most  gratifying. 


The  Tone  of  the 

VICSONIA 

with  its  wonderful  diaphragm 
and  jewelled  point,  is  so  rich  and 
pure  as  to  defy  detection  from 
the  original  rendering. 

It  is  the  only  sound  box  that  will  perfectly  reproduce  Edison 
Disc  Records  on  any  make  talking  machine  having  a  standard  size 
tone  arm.  Positively  no  alterations  necessary.  Special  type  for 
Aeolian- Vocalion. 

If  you  haven't  tried  it,  send  for  one  now. 

You  cannot  afford  to  delay  putting  it  in  stock. 

The  demand  is  good,  our  prices  to  you  are  right. 
One  sample  Vicsonia  sent  to  any  dealer  in  the  United  States  or  Canada  on 
receipt  of  $4. 

Vicsonia  Mfg.  Co.         313  ENew13Y4lStreet 


THE    TALKING    MACHINE  WORLD 


45 


PHONOLAMP 


$100 

Finished  in  Old  Ivory,  Gold,  Bronze,  Verdi- 
Green 

The  ELECTRIC  MOTOR  Is 
Absolutely  Steady  and  Noiseless. 
Operates  on  All  Currents.  The 
Steadiness  of  the  Motor  Produces 
a  Tone  That  Cannot  Be  Equalled. 


A  Perfect  Electric 

Phonograph 

And  a  Perfect 

Table  Lamp 

Combined 


$100 

Made  in  Wicker  and  Decorated  in  All  Colors 


$75 

Finished  in  Mahogany  or  Oak 

The  quality  of  workmanship 
and  tone  will  make  the 
"PHONOLAMP"  a  valu- 
able addition  to  your  income. 

Applications  for  exclusive 
territory  now  being  con- 
sidered. 

Write  or  telegraph  your  ap- 
plication at  once.  Delay 
may  cost  you  a  valuable 
franchise. 

Usual  trade  discounts. 

Electric 
Phonograph  Company 

Demonstration  Rooms 

Loring  Building 

29  West  34th  Street,        New  York 
Factory:  Mt.  Vernon,  N.  Y. 


$200 

Finished  in  Brass 

The  PHONOLAMP  Will  Prove 
to  Be  One  of  the  Greatest  Ad- 
vancements in  the  Talking  Ma- 
chine Art/ 


$100 


Finished  in  Old  Ivory,  Gold,  Bronze,  Verdi- 
Green 


46 


THE    TALKING   MACHINE  WORLD 


Chicago's  Great  Preparedness  Demonstration 

A  Lesson  for  You 

YOUR  Preparedness  should  mean  more  than  just  getting  a  stock 
of  goods — it  must  mean  a  feeling  of  complete  confidence  and 
security — not  only  in  your  distributors  ability  to  handle  your  orders 
— but  in  his  help  to  you  in  every  detail  of  your  business. 

That's  what  we  strive  to  do. 

Chicago  Talking  Machine  Co. 

VICTOR  DISTRIBUTORS 


12  N.  Michigan  Avenue 


Chicago 


i 


THE    TALKING    MACHINE  WORLD 


47 


From  Our  Chicago  Headquarters 


E.  P.  VAN  HARLINGEN,  Manager 
HENRY  S.  KINGWILL,  Associate 


World  Office 
Consumers'  Bldg,,  220  South  State  St.,  Chicago 
Telephone  :"Wabash  5774 


Chicago,  III.,  June  11. — Local  trade  circles, 
both  in  the  wholesale  and  retail  divisions,  con- 
tinue to  be  very  ■  well  pleased  with  business 
conditions  as  they  have  existed  during  the  past 
thirty  days.  The  call  for  machines  has  been 
steady  and  well  distributed  throughout  the  vari- 
ous sizes,  while  records  are  also  enjoying  a 
demand  that  is  impartial  in  nature. 

The  dealers  are  now  making  their  plans  for 
summer  business  and  many  of  them  have  found 
that  the  proposition  on  the  part  of  the  public 
of  taking  away  a  machine  to  the  summer  home 
has  grown  so  steadily  that  the  field  has  become 
rich  enough  to  demand  close  attention.  A  num- 
ber of  new  manufacturers  have  completed  their 
plans  for  entering  the  field  and  numerous  sam- 
ple machines  are  to  be  seen  in  Chicago,  many 
of  which  are  very  interesting,  showing  many 
new  features  and  forming  considerable  addition 
to  Chicago's  wholesale  offerings  in  this  line. 

Manufacturers  of  newer  machines,  who  have 
had  considerable  difficulty  in  getting  supplies, 
report  that  the  stringency  is  letting  up  and  that 
materials  are  coming  in  more  rapidly. 

Chicago  Talking  Machine  Co.  List  Popular 
The  standard  lists  as  compiled  by  the  Chi- 
cago Talking  Machine  Co.,  which  contain  the 
"gems  of  the  entire  catalog,"  has  made  a  "hit" 
with  the  followers  of  that  distributer.  The 
numbers  that  are  included  in  this  catalog  are 
those  which  have  actually  proven  themselves 
to  be  the  best  sellers.  They  have  been  selected 
with  care  from  a  business  standpoint  as  well  as 
the  standpoint  of  the  buying  public  and  certain- 
ly could  easily  be  of  infinite  value  to  any  one  in 
the  talking  machine  trade.  The  records  are 
classified  according  to  size  and  nature  and  it  is 


very  easy  to  select  any  record  or  class  of  rec- 
ords desired. 

Some  Changes  and  New  Stores 
The  Geo.  P.  Bent  Co.  has  added  a  talking 
machine  department  to  its  new  store  at  Forest 
Park  and  has  taken  on  the  Victor  line.  C.  R. 
Rhoades  is  manager  and  Chas.  Batinger  his 
assistant. 

Arthur  Copp,  formerly  manager  of  the  Wil- 
son avenue  Pathe  Shop,  and  Louis  M.  Spoer- 
lein,  are  opening  a  new  store  at  6750  Sheridan 
road,  Rogers  Park.  They  are  carrying  the  Vic- 
tor line. 

I.  Eacutt  has  taken  over  the  Victor  agency 
and  stocks  of  Miller's  on  East  Sixty-third 
street  and  has  established  Joe  Weller  as  man- 
ager. Miller's  is  now  located  in  a  new  store  a 
few  doors  away,  where  the  Columbia  line  is 
featured. 

They  Say  That  

G.  P.  Ellis,  of  the  Talking  Machine  Co.,  never 
hurried  faster  in  his  life  than  he  did  recently 
when  he  received  a  telegram  from  R.  A.  Shiver- 
ick,  of  Scruggs,  Vandervoort  &  Barney,  of  St. 
Louis,  that  read:  "Fire  all  on  seventh  floor. 
Leave  midnight."  So  Ellis  caught  a  late  train 
in  high  hopes  of  getting  large  order  for  re- 
stocking the  big  St.  Louis  store's  talking  ma-  , 
chine  department.  The  next  morning  Ellis 
landed  in  St.  Louis  and  found  no  fire.  The  same 
morning  Shiverick  landed  in  Chicago  and  found 
no  Ellis  there  to  meet  him.  It  was  all  on  ac- 
count of  an  error  in  transmission.  The  wire 
should  have  read:  "Arrive  Alton  seven-forty. 
Leaving  midnight." 

They  say  that  a  wise  dealer — one  of  the  kind 
that   knows   absolutely   everything   about  his 


business,  called  on  a  local  jobber  last  week. 
One  of  the  office  force  handed  him  one  of  those 
records  used  for  display  purposes  which, 
though  looking  like  the  real  stuff,  hasn't  a  note 
in  its  whole  make-up.  It  was  labeled  "Drum 
Solo,"  and  was  supposed  to  be  something  new. 
The  dealer  tried  it  and  got  one  long  screech. 
He  was  then  informed  that  the  particular  record 
required  a  special  needle  and  he  was  according- 
ly handed  a  needle  wrapped  in  tissue  paper. 
The  result  was  a  long  scrape  and  he  then  ad- 
mitted that  there  were  probably  some  records 
in  the  catalog  that  he  didn't  understand  fully. 
Talker  Men  for  Preparedness 

The  talking  machine  men  showed  the  piano 
men  up  for  a  grape-juice  sorority  June  3,  which 
was  Chicago's  Preparedness  Day.  The  Geo. 
P.  Bent  Co.  had  a  good  showing  and  so  did  the 
Rudolph  Wurlitzer  Co.  The  Talking  Machine 
Co.'s  men,  under  Capt.  Keith's  command,  made 
a  brave  picture  as  they  marched  down  Michi- 
gan avenue  and  set  a  record  by  keping  the  line 
straight  and  at  the  same  time  keeping  in  step. 
In  addition  to  the  gallant  captain  there  marched 
G.  P.  Ellis,  C.  L.  Morey,  C.  B.  Mason,  Pete  Q. 
Griffiths,  Geo.  Denig,  Richard  Johnson,  Fred 
Morrash,  L.  Winkles,  Ed.  Reich,  Sam  Wade, 
Albert  Poblawski  and  Henry  Schlegl.  After 
the  little  stroll  they  rested  their  feet  under  a 
dining  table  at  the  University  Club,  where  they 
were  the  guests  of  Mr.  Keith  at  dinner. 
Samuels  with  Passow 

D.  B.  Samuels,  formerly  Western  representa- 
tive of  the  Lyraphone  Co.  of  America,  of 
New  York  City,  has  been  appointed  traveling 
representative  of  Passow  &  Sons,  of  Chicago, 
and  will  promote  the  "Musictrola"  line  in  Indi- 
ana and  neighboring  territory. 

He  is  now  upon  his  first  extended  trip.  Mr. 
(Continued  on  page  '49) 


Wade  &  Wade  Accessories 
For  Talking  Machines 


The  Wade 


This  is  the  Grease  for  the  spur  gears* 
and  worm  gears,  and  eliminates  the  grit- 
ting and  grinding  noise. 

We  also  manufacture  a  light  grease  to 
be  used  in  spring  barrels  to  prevent  the 
springs  from  sticking  and  releasing 
irregularly.  This  grease  does  not  get 
hard  or  dry  out. 

Further  information  upon  application. 


Fibre 
Needle 

Cutter  No.  1 

The  New  Improved  No.  1  Wade  Fibre 
Needle  Cutter  in  which  the  upper  and 
lower  blades  work  parallel  to  each  other. 


The  Wade 


This  is  the  Oil  for  close-fitting  bear- 
ings on  Talking  Machines,  typewriters, 
or  any  other  fine  machines. 


Fibre 
"  Needle 

Cutter  No.2 

The  No  2  Wade  Cutter  is  still  as  pop- 
ular as  ever  and  the  demand  for  them 
steadily  increases. 


The  Wade  Polish  leaves 
a  perfectly  dry,  hard,  glossy 
finish. 


Get  your  orders  in  at  once  for  Wade  Accessories 
A  trial  order  will  convince  you  that  we  have  the  accessories  fhe  people  want 

WADE    &   WADE,  3807  Lake  Park  Ave.,  Chicago,  111. 


48 


THE    TALKING    MACHINE  WORLD 


Reproduction  of  a  pen  and  ink  drawing  of  a  section  of  the  Lyon  &  Healy  Waiting  Room  for 
Men  and  Women.  The  vaulted,  arched  ceiling  rests  on  heavy  columns  executed  in  Caen  stone. 
The  ribs,  running  across  the  ceiling  from  pier  to  pier,  are  ornamented  in  Arabesque  relief  with 
lustre  mosaic  inlays  typifying  music.  The  soft  coloring  of  the  Caen  stone,  the  Arabesque  relief, 
and   the    furnishings,   make   this   one  of   the   most   distinctive   and  attractive  waiting  rooms. 


An  Invitation 


The  conveniences  of  the  beautiful  new  Lyon  &  Healy  Waiting  Room  for 
Men  and  Women,  are  at  the  Free  Service  of  all  engaged  in  the  Music  Trades. 

You  are  invited  to  make  this  place  your  headquarters  in  Chicago. 

This  is  your  room;  use  it  as  often  as  you  please.  We  instructed  our  architects 
to  design  it  especially  for  your  convenience. 

Here  is  a  central  location  for  you  to  make  appointments  and  meet  your  friends. 

Here  are  desks  and  stationery,  and  the  necessary  quiet,  so  that  you  may  write 
without  being  disturbed. 

Here  you  will  find  the  daily  papers,  magazines,  railway  time-tables,  comfortable 
chairs  and  tables,  especially  for  your  use.  A  good  place  to  "rest  up"  after  the  rush 
of  business. 

Here,  also,  are  telephones  in  sound-proof  booths — you  may  talk  "long  distance" 
to  the  folks  at  home,  if  you  wish. 

Make  use  of  this  central  meeting  place,  here  in  this  pleasant  atmosphere  of  music. 

Have  your  mail  addressed  "Care  of  Lyon  &  Healy  Waiting  Room,"  and  it  will  be 
held  until  you  call. 

This  room  is  yours— you  will  find  it  ideally  adapted  to  your  purposes. 

 lllllllllllllNIIIIIIIUIIIIIIIIINIIIIIIIIIIIIIIllllMllllllin 

LYON  &  HEALY 

New  Building 

Wabash  Avenue  at  Jackson  Boulevard,  Chicago 


THE    TALKING    MACHINE  WORLD 


49 


FROM  OUR  CHICAGO  HEADQUARTERS-^ Continued  from  page  47) 


Samuels  is  a  talking  machine  man  of  long  ex- 
perience, as  he  first  became  interested  in  the 
proposition  almost  twenty  years  ago,  and  later, 
when  traveling  through  South  America,  he  took 
an  active  interest  in  the  trade.  He  enjoyed  the 
unique  experience  of  seeing  the  aboriginal  na- 
tives of  Bolivia,  Chile  and  Peru  hear  a  talking 
machine  for  the  first  time.  They,  of  course,  be- 
lieved it  was  magic. 

Vitanola  Quarters  Enlarged 

Another  increase  in  the  quarters  of  the  Vita- 
nola Talking  Machine  Co.,  of  210-212  South  Wa- 
bash avenue,  has  been  made  necessary  by  the 
rapidly  growing  business  of  this  house.  The 
concern  at  present  occupies  as  general  offices 
and  stock  rooms,  the  entire  third  floor  of  the 
building.  Now  the  company  has  secured  the 
entire  fourth  floor,  which  will  mean  an  increase 
bf  over  7,000  square  feet  of  space. 

The  Phonoparts  Co.,  which  is  owned  by  the 
same  interests,  has  also  been  doing  a  very  large 
business  in  tone  arms,  sound  boxes,  etc.,  and 
the  Phonoparts  Co.  will  soon  bring  out  a  large 
stock  of  the  new  "Playrite"  electric  motors. 
Velvatone  Co.  Acquires  Plant 

The  Velvatone  Talking  Machine  Co.,  of  which 
C.  H.  Bartholomee  is  president  and  treasurer, 
and  Paul  B.  Armstrong,  secretary,  has  acquired 
the  use  of  the  plant  of  the  Stevens  Piano  &  Or- 
gan Co.,  at  Marietta,  O.,  and  has  already  put 
it  into  operation.  This  factory  is  well  equipped 
and  can  easily  produce  20,000  talking  machines 
of  average  size  per  year.  The  first  instruments 
have  been  received  and  a  number  of  sales  al- 
ready made.  The  company  will  also  make  the 
"Bartholomee"  phonograph,  which  is  designed 
especially  for  the  trade.  Both  lines  will  con- 
tain some  special  features,  the  nature  of  which 
has  not  yet  been  announced. 

Good  Business  Necessitates  Expansion 

The  continued  increasing  Columbia  business 
in  local  territory  has  made  necessary  a  consid- 
erable increase  in  the  size  of  the  Columbia 
quarters  in  the  Ward  Building,  and  Manager  C. 


F.  Baer  has  fortunately  been  able  to  arrange 
for  an  addition  to  the  present  space  enough 
room  to  handle  almost  double  the  stocks  of 
machines  and  records  that  have  been  taken  care 
of  hitherto.  Over  half  a  million  records  will 
now  be  carried  in  the  Chicago  distributing  quar- 
ters, which  news  is  doubtless  very  welcome  to 
Columbia  dealers,  most  of  whom  have  enjoyed 
a  phenomenal  business  in  this  department  of 
their  activities.  Deliveries  will  also  be  much 
facilitated  because  of  a  new  scheme  that  A.  Mor- 
tenson,  who  is  in  charge  of  the  stocks,  has  in- 
stituted. This  idea  consists  of  a  continuous 
handling  route,  receipts  coming  in  on  one  side 
of  the  building  on  one  set  of  elevators  and  the 
shipments  going  out  on  the  other  side  of  the 
building  on  another  set  of  elevators.  Often- 
times the  goods  stop  but  a  very  short  time  in 
going  through  the  routine  of  checking,  sorting, 
etc.,  before  they  are  on  their  way  to  the  dealer, 
after  being  received. 

The  call  for  Columbia  machines  has  been 
pretty  well  distributed  through  the  whole  line, 
and  record  calls  have  been  similarly  spread 
through  the  catalog.  Stocks  of  the  Columbia 
electric  machine  have  been  practically  exhausted 
and  certain  of  the  special  styles  are  quite  low. 
The  new  Style  250  Grafonola  in  burl  walnut  has 
been  received  and  has  met  with  universal  ad- 
miration. 

The  work  of  boosting  "a  Grafonola  for  vaca- 
tion days"  will  soon  be  under  way,  in  fact, 
dealers  are  ordering  considerable  quantities  of 
the  smaller  machines  already.  Dealers  are  also 
planning  some  extensive  advertising  of  Colum- 
bia machines  in  preparation  for  good  sales  in 
this  direction. 

Some  New  Columbia  Dealers 

The  Humboldt  Furniture  Co.,  which  has 
opened  a  new  store  at  Lawrence  and  Kedzie 
avenues,  has  installed  a  Columbia  department 
and  will  carry  the  full  line  of  Grafonolas  and 
Columbia  records.  Charles  J.  Larson,  Jr.,  of 
7757  South  Halsted  street;  Samuel  Rudnick,  of 


350  East  Kensington  avenue,  Kensington;  Hass- 
raer  Bros.,  905  Belmont  avenue,  and  Wilson  & 
Lescher,  1961  North  Halsted  street,  are  also  new 
Columbia  standard  bearers  in  Chicago.  Other 
new  Columbia  dealers  in  territory  contiguous 
to  Chicago  are  Thomas  Mee,  Jr.,  Clinton,  111.; 
Bode  Bros.,  Kenosha,  Wis.;  Jacobs  Music 
House,  Fort  Wayne,  Ind;  J.  C.  Berryman, 
Broadhead,  Wis.,  and  Baber  &  Rankin,  Peru, 
Ind. 

Babson  Bros.  Adopt  "Sunlight  Saving" 

Babson  Bros,  have  decided  to  "push  the  clock 
ahead"  in  accordance  with  the  "sunlight-saving" 
plan.  A  local  daily,  in  its  editorial  columns, 
said  the  following: 

"The  proprietors  of  the  firm  of  Babson  Bros, 
were  impressed  with  the  merits  of  the  'sunlight- 
saving'  idea.  Doubtless  their  500  employes  had 
been  reading  and  thinking  about  it.  The  em- 
ployers laid  the  proposition  before  the  employes 
and  asked  their  opinion.  A  large. majority  of  the 
employes  voted  to  start  an  hour  earlier  and 
quit  an  hour  earlier  during  the  summer  months. 
The  plan  is  in  effect,  and  so  far  all  are  well 
pleased.  It  will  continue  in  that  office  until  a 
majority  ask  for  a  change. 

"The  incident  illustrates  how  much  might  be 
done  in  the  way  of  'sunlight  saving,'  with  all 
its  evident  benefits  in  reduction  of  industrial 
and  personal  expense  and  to  health  by  giving 
more  sunlight  hours  in  the  open  air,  by  the 
human  beings  in  any  industrial  plant  or  particu- 
lar industry  just  giving  a  little  thought  to  the 
subject  and  taking  such  action  as  their  intelli- 
gence directs.  Governmental  action  is  desira- 
ble to  avoid  legal  complications,  but  much  may 
be  done  without  waiting  for  it." 

Personals  and  Visitors 

E.  N.  Burns,  first  vice-president  of  the  Co- 
lumbia Graphophone  Co.,  was  in  Chicago  this 
month,  and  in  addition  to  making  several  visits 
to  the  local  Columbia  offices,  spent  a  good  deal 
of  time  at  the  national  political  conventions. 
(Continued  on  page  51) 


Praised  by  everyone  who  has  seen  and  heard  our  wonderful 

Universal  "PlayRite"  Tone-Arm  and  Sound  Box 


American  Phonoparts  Company 

Offices  and  Warcrooms:  208-210-212  South  Wabash  Avenue  CHICAGO,  ILL.,  U  S.  A. 

Manufacturers  of  Motors,  Tone  Arms,  Sound  Boxes  and  the  "PLAYRITE"  ELECTRIC  MOTORS 


We  have   on   hand    for   immediate   delivery   Mermod  Nickel-Plated 
and   Polished   Swiss   motors,   style   H.  V.   B.,    complete    with  12-inch 
turntables,  playing   seven  10-inch  records  at  one  winding.     Also  cheap  single  spring  motors  for  immediate  delivery. 


SPRING  MOTORS 


WRITE   US   FOR   OUR   PRICES   BEFORE   PLACING   YOUR  ORDERS 


50 


THE   TALKING   MACHINE  WORLD 


■ 


MODEL  A 

Made  in  genuine  Mahogany  only. 
All  exposed  metal  parts  heavily 
gold  plated. 

Retails  $175. 


MODEL  C 

Made  in  Mahogany  and  Oak. 

Retails  $75. 


Here's  the  most  valuable 
business  -  building  chance 
that  has  come  your  way 
in  many  a  long  day — 
the  selling  agency  for  the 


T 


— the  Machine 
that  Plays 
any  Record 


HIS  is  the  sales -pace -maker  of  the 
entire  talking  machine  world. 


It  plays  any  standard  disc  record  on  the 
market — and  no  matter  whether  made  for 
fibre  needle  or  steel — diamond  point  or  sapphire 
— with  a  slight  adjustment  the  Empire  will  play 
it  and  get  out  of  it  with  every  beauty  of  tone. 

Every  family  in  your  community  is  a  possible 
Empire  buyer  —  because  it  suits  the  musical 
tastes  of  all — because  it  has  every  worth-while 
feature  of  all  the  others — many  that  belong  to 
Empire  alone- — and  not  a  single  one  of  the 
drawbacks. 

The  Empire  stands  second  to  none  in  design  and  finish — and 
dominates  all  others  in  perfection  of  tonal  quality  and  sales- 
value. 

Stop  for  a  minute — think  of  the  value  of  these  talking  points 
— then  write  us  for  our  agency  selling  plans — and  ask  for  our 
big  new  catalog. 

Valuable  jobbing  territory  still  open 


W,dth  20>i 


MODEL  B 


Made  in  Mahogany  and  Oak. 
Retails  $100. 


Special  for 
Live  Dealers 

You  dealers  who  are  in 
a  position  to  handle  a 
money-making  propo- 
sition— do  not  hesitate 
another  minute  to  line 
up  now  with  the 
Empire. 

Write  us,  wire  us — get  in 
touch  with  us  right  away 
and  get  our  special  Em- 
pire plan  for  up-and- 
coming  dealers. 
It's  a  winner — territory  is 
being  assigned  now. 
This  is  an  opportunity — 
a  rare  one — it's  up  to  you 
to  act  for  the  sake  of  your 
profits. 

All  Empire  Machines  are  equipped 
with  Tone  Modifier. 

We  can  supply  Empire 
dealers  until  an  attractive 
line  of  popular  priced  re- 
cords. Ask  us  about  them. 


Empire  Talking  Machine  Go. 

JOHN  H.  STEINMETZ,  President 

429  South  Wabash  Avenue,  Chicago,  111. 
See  the  Empire  exhibit  during  the  July  Furniture  Exhibition — 4th  Floor,  Klingman  Bid' g,  Grand  Rapids, Mich. 

MODEL  E 

Height  13";  Depth  20 "  Width  18". 
Made  in  Mahogany  Finish  only. 

Retails  $40 


MODEL  D 

Height  13^";  Depth  22^";  Width  20". 
Made  in  Mahogany  and  Oak. 

Retails  $50. 


MODEL  F 

Height  8";  Depth  18^";  Width  15^". 
Made  in  Oak  only. 

Retails  $25. 


All  Covers  of  Empire  Models  A,  B,  and  C  are  equipped  with  the  "Support  without  a  catch" 


THE    TALKING    MACHINE  WORLD 


51 


FROM   OUR   CHICAGO   HEADQUARTERS— (Continued  from  page  49) 


R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Co.  in  New  York  State,  and  J.  C.  Button, 
Dictaphone  manager  in  New  York  State,  were 
also  prominent  visitors  to  Chicago  this  month. 

Jesse  Hand,  Lake  Geneva,  and  Mr.  Bode,  of 
Bode  Bros.,  Kenosha,  were  visiting  Wisconsin 
dealers  in  town  recently. 

J.  C.  Baxter,  Davenport,  la.;  Thor  Norberg, 
Moline,  111.,  and  both  members  of  the  firm  of 
Kesselman  &  O'Driscoll,  of  Milwaukee,  Wis., 
were  recent  visiting  dealers. 

Two  Michigan  dealers  in  town  were  Mr.  Ash- 
worth,  of  the  Webber-Ashworth  Co.,  of  Cadil- 
lac, and  Mr.  Hubble,  of  Hubble  Bros.,  Monroe. 

Robert  Elbel,  of  South  Bend,  Ind.;  Mr.  Milli- 
ken,  of  Milliken  &  White,  Bay  City,  Mich.,  and 
Mr.  Getts,  of  the  Getts  Music  House,  of  Grand 
Forks,  N.  D.,  were  visiting  dealers  to  the  trade 
recently. 

S.  O.  Wade,  of  Wade  &  Wade,  reports  that  he 
is  very  much  pleased  with  the  way  the  orders 
are  coming  in  for  the  Wade  fibre  needle  cutters. 
He  is  also  very  optimistic  over  the  prospects 
of  a  handsome  fall  trade. 

William  E.  Hoschke,  president  of  the  Cres- 
cent Talking  Machine  Co.,  of  New  York,  was 
in  Chicago  recently. 

Mr.  McNamara,  who  is  president  and  man- 
ager of  the  Union  Phonograph  Supply  Co.,  of 
Cleveland,  was  a  prominent  supply  man  visit- 
ing the  local  trade  recently. 

The  offices  of  the  Tel-A-Tone  Co.  were  in- 
correctly reported  in  last  month's  World  as  be- 
ing on  the  sixth  floor  of  the  Republic  Building. 
The  item  should  have  read  that  the  offices  are 
on  the  sixth  floor  of  the  Tacoma  Building. 

William  Knabe,  vice-president,  Knabe  Bros., 
Cincinnati,  makers  of  the  Knabe  Crystola  ma- 
chines, is  in  Chicago  this  week. 

R.  B.  Corcoran,  manager  of  the  record  de- 
partment of  the  Geo.  P.  Bent  Co.,  is  bereaved 
of  his  father,  who  died  recently. 

Chicago  friends  of  Miss  Uhl,  who  has  been 
with  Chase  &  West,  of  Des  Moines,  for  many 


years,  will  sympathize  with  her  in  the  recent 
death  of  her  father,  who  was  run  over  by  an 
automobile. 

Talking  Machine  Shop  Plans  New  Home 

The  Talking  Machine  Shop,  located  in  the 
Steger  Building,  which  has  for  years  been  one 
of  the  most  successful  retail  enterprises  in  the 
local  trade,  will  occupy,  September  first,  the 
three-story  and  basement  store  located  at  234 
South  Wabash  avenue. 

The  building,  until  recently,  was  occupied  by 
the  Boston  Piano  Co.,  and  previous  to  that 
was  for  many  years  occupied  by  J.  O.  Twichell, 
who  was  one  of  Chicago's  best  known  piano 
dealers.  The  new  building  is  only  next'  door 
to  the  Steger  Building  on  the  Wabash  avenue 
side  and,  therefore,  the  old  patrons  of  the  Shop 
will  have  no  difficult}'-  in  learning  the  new  lo- 
cation. The  new  shop  will  be  one  of  the  largest 
exclusive  talking  machine  stores  in  the  Middle 
West,  and  C.  L.  Davidson  and  G.  W.  Davidson 
say  that  they  plan  to  make  it  the  most  success- 
ful. On  the  first  floor  there  will  be  the  recep- 
tion and  show  rooms,  together  with  six  com- 
modious sales  booths.  In  the  rear  will  be  the 
record  room  and  shipping  department.  A  hand- 
some staircase  will  lead  from  the  first  floor  to 
the  basement,  where  a  concert  hall  seating  125 
people,  will  be  built.  The  second  floor  will 
contain  the  general  offices  and  bookkeeping 
department  as  well  as  eight  sales  booths,  three 
of  which  will  be  large  machines  sales  rooms. 
The  third  floor  will  be  devoted  to  machine  and 
record  stocks,  etc. 

"We  intend  to  do  our  level  best  to  make  this 
the  banner  Victor  store  of  Chicago,"  said  G. 
W.  Davidson. 

The  Buick  Was  Jealous 

Decoration  Day  being  particularly  appropri- 
ate for  all  sons  of  Columbia  to  get  out  and  cele- 
brate, R.  G.  Winter,  of  the  local  wholesale 
sales  department  of  the  Columbia  Graphophone 
Co.,  invited  A.  T.  Boland,  local  retail  manager; 
C.  R.  Ely,  who  is  doing  special  promotion  work 


for  the  Columbia  Co.,  and  W.  W.  Parsons,  out 
for  a  trip  to  Indianapolis  in  his  new  Buick 
speed  demon.  Everything  went  lovely  on  the 
way  down  to  the  Hoosier  capital,  but  on  the 
return  the  Buick  was  jealous  of  the  way  that 
Resta's  Peugeot  had  flown  around  the  track  at 
the  Memorial  Day  races,  and  blew  a  few  tires. 
Winter,  as  owner  of  the  car  and  purchaser  of 
the  gas,  let  the  deadheads  do  the  work  and 
stood  by  with  his  little  hammer. 

Victor  for  Two  Cable  Piano  Stores 

The  Cable  Piano  Company,  of  Bloomington, 
111.,  is  moving  into  fine  new  quartes  at  Main 
and  Market  streets  in  that  city.  Incidentally 
it  has  acquired  the  Victor  license  of  E.  E.  Fenn 
and  Manager  Berquist  is  arranging  a  fine  talk- 
ing machine  department. 

Arrangements  have  also  been  made  by  the 
Cable  Piano  Co.  for  the  Victor  line  at  the  com- 
pany's new  store  at  Wheaton,  111. 

New  Empire  Styles 

In  an  announcement  made  this  month  by  the 
Empire  Talking  Machine  Co.,  the  new  styles 
of  the  Empire  line  are  presented  to  the  trade. 
They  include  some  very  noteworthy  designs 
and  are  sufficiently  varied  in  their  nature  as  to 
afford  a  machine  for  every  demand.  The  cases 
possess  an  exceptionally  fine  finish  and  veneers 
have  been  selected  and  matched  with  unde- 
niable care.  Certain  improvements  in  construc- 
tion that  make  the  new  designs  stronger,  al- 
though not  a  bit  heavier,  are  also  included  in 
these  late  models.  John  H.  Steinmetz,  presi- 
dent of  the  concern,  has  arranged  for  an  exhi- 
bition of  the  line  at  Jhe  Klingman  Furniture 
Exhibition  Building  at  Grand  Rapids,  Mich., 
during  the  month  of  July. 

Incorporated 

Albertus  Niehuis  &  Co.,  Inc.,  of  Chicago,  have 
been  incorporated  with  a  capital  stock  of  $5,000, 
and  will  engage  in  the  talking  machine  busi- 
ness. The  incorporators  are  Albertus  Niehuis, 
Minnie  R.  Moulton  and  Jakobus  H.  Niehuis. 
(Continued  on  page  55) 


Give  Your  Salesman  Something  to  Work  With! 


If  you  expect  your  salesman  to  make  a  record  for  himself  see  that 
he  has  some  really  good   points  that  he  can  work  on.     Now,  the 

Chicago  Hinged  Cover  Support  and  Balance 

offers  your  salesman  a  feature  and  talking  point  that  is  so  meritorious  that  a  prospective 
buyer  is  always  much  easier  to  sign  up  because  of  it. 


The  Cover 
Without 
a  Catch 


The  Cover 
That  Needs 
No  Catch 


Showing  How  It  Operates 


With  our  device  you  have  a  counter-balanced  top  that  means  safety  for  records  and  in- 
surance against  damage  for  the  top  itself.  Ask  for  Motion-Photo  that  shows  how  it  works. 


THE  CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO. 

144  SOUTH  WABASH  AVENUE,  CHICAGO 


52 


THE    TALKING    MACHINE  WORLD 


1 


Retail  Price  $55.00 

Oak  or  Mahogany 
Dimensions: 
Width,  19  in.    Height,  44  in. 
Depth,  20  in. 


Retail  Price  $75.00 

Oak  or  Mahogany 
Dimensions: 
Width,  20  in.    Height,  47  in. 
Depth,  21  in. 


Deliveries  August  8th 

Exclusive  Agencies  Now 
Being  Awarded 


Height  4i 


NOW  HAIL  THE  COMING 

BACKED  BY 


THE  Brunswick  Phonograph  em- 
bodies a  great  many  improvements, 
several  of  which  are  exclusive  to  this 
new  instrument.  We  believe  this  to  be  the 
virtuoso  of  reproducing  instruments — the 
master  musician.  When  you  see  it  and 
hear  it  3^011  will  understand.  You  will  note 
how  it  reproduces  the  quality  and  beauty 
of  any  record.  No  trouble  at  all  to  dem- 
onstrate this  triumph. 

You  only  need  to  place  the  Brunswick 
beside  any  other  phonograph.  Play  the 
same  record  on  each  in  turn.  That  test 
will  convince  you — that  test  will  convince 
your  customers.  It  will,  we  believe,  soon 
place  the  Brunswick  on  top. 

This  new-day  instrument  plays  any  disc 
record,  vertical  or  lateral  cut.  No  extras 
to  huy — it  comes  completely  equipped. 

The  cabinet  and  motor  are  of  excep- 
tional excellence.  We  have  cut  costs  enor- 
mously by  our  efficiency  methods  and 
tremendous  output. 

We  have  nine  great  factories.   We  em- 


XueSou  If 
Wi  lb. 


WRITE  US  FOR  0 


THE  BRUNSWICK-BALKE-COLLENDER  i 


- 


THE    TALKING    MACHINE  WORLD 


E  MASTER  INSTRUMENT 
i,000  CAPITAL 

ploy  5,000  people.  We  are  one  of  the 
largest  users  of  hard  woods  in  the  world. 

Very  few  have  use  for  so  many  expert 
cabinetmakers  and  skilled  mechanics.  Our 
company  has  specialized  in  cabinet  work 
for  76  years.  We  save  enormously  in 
scores  of  ways.  So  prices  like  these  be- 
come possible  on  cabinets  of  super-ele- 
gance. There  are  no  finer  in  all  the  world 
— no  choicer  woods — no  more  masterful 
cabinet  work.  The  beauty  of  Brunswick 
models  dominates  all  others. 

Now  consider  the  demand  for  the 
Brunswick  Phonograph  that  will  follow 
our  first  great  announcements  in  the 
magazines.  But  don't  wait  for  that.  Some 
other  aggressive  dealer  may  get  the 
Brunswick  agency  where  you  are  located 
if  you  do. 

We  have  60  branches  in  all  parts  of  the 
United  States  and  in  Canada  from  which 
to  serve  you.    Investigation  costs  nothing 
— delay  may  mean  the  loss  of  this  valuable 
60  in-  agency. 

Y  WITHOUT  FAIL 

623-633  S.  WABASH  AVENUE,  CHICAGO 

PHONOGRAPH  DEPARTMENT  201 


Oak  or  Mahogany 
Dimensions: 
Width,  22  in.    Height,  48  in. 
Depth,  23  in. 


Retail  Price  $125.00 

Oak  or  Mahogany 
Dimensions: 
Width,  23  in.    Height,  49  in. 
Depth,  24  in. 


54 


THE   TALKING   MACHINE  WORLD 


A  Real  Achievement  in  the  Talking  Machine  Field ! 


NEITHER  EXPERIMENT  NOR  "REVOLUTION,"  BUT  DEVELOPMENT 


The  Magnificent 

MAGNOLA 

Talking  Machine 


MAGNOLA  No.  75 
Sheraton:   $75  retail 

Mahogany  or  Oak 


MAGNOLA  No.  150 
Louis  XVI:  $150  retail 

Mahogany,  Oak  or  Burled  ^ama 


We  are  now  producing  a  complete  line  in  authentic  period 
styles,  each  with  complete  Magnola  acoustical  and 
mechanical  equipment,  at  prices  from 
$75  to  $200  retail 

EACH  MAGNOLA  HAS  THE  FOLLOWING  EXCLUSIVE 
ACOUSTICAL  AND  MECHANICAL  FEATURES: 

TONE  REFLECTOR  ^£Tessoi 


TONE  GRADUATOR  sr&Jr" 


UNIVERSAL  SOUND-BOX 


MAGNOLA  No.  100 
Queen  Anne:   $100  retail 

Mahogany  or  Oak 


playing 
every 

type  of  disc  record,  Victor,  Edison,  Columbia  or  Pathe 


MAGNOLA  No.  200 
Adam  Brothers  :    $200  retail 

Mahogany,  Oak  or  Burled  Walnut 


The  entire  line  will  be  on  exhibition  during  the 
Piano  Trade  Convention,  week  of  June  1  9th, 
at  155  West  44th  Street,  One  Block  East  of 
Hotel  Astor,  New  York. 

MAGNOLA  TALKING  MACHINE  COMPANY 


OTTO  SCHULZ,  President 

General  Offices,  711  Milwaukee  Avenue, 


CHICAGO 


THE   TALKING   MACHINE  WORLD 


55 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  51) 


J.  K.  Stewart  Dies  Suddenly 

John  K.  Stewart,  head  of  the  Stewart  Phono- 
graph Corporation,  and  founder  of  the  Stewart- 
Warner  Speedometer  interests,  died  at  his  home 
in  Long  Island  recently  following  a  stroke  of 
paralysis.  The  deceased  was  forty-six  years 
old  and  is  survived  by  a  widow  and  two  chil- 
'dren.  The  work  of  the  Stewart  Corporation  will 
continue  as  before,  although  changes  will  neces- 
sarily be  made  in  the  directorate  of  the  com- 
pany. The  production  at  the  Stewart  plant  has 
been  radically  increased  and  wholesale  orders 
are  now  receiving  prompt  attention. 

Six  Best  Sellers  of  the  Month 

The  six  best  Victor  records,  according  to 
local  jobbers,  are:  "My  Old  Kentucky  Home," 
"Cohen  at  the  Telephone"  and  "Goldstein  Goes 
in  the  Railroad  Business,"  "Fair  Hawaii"  and 
"She  Sang  'Aloha  to  Me,'  "  "Yaaka  Hula  Hickey 
Dula"  and  "I  Can  Dance  with  Everybody  but 
My  Wife,"   "Otilia   March"   and  "Guatemala- 


Cloe, 


With  Five  (5)  New  Patented 

IMPROVEMENTS 

Affecting  EVERY  VITAL  part  of  a 
Talking  Machine  and  which  reproduces 
all  perfect  disc  records 

"Natural  as  Life" 

with  very  little  or  no  "surface  noise." 

The  Majestic  improved  features  are : 

Voluminous  (not  tense)  Tone 
Majestic  Reproducer        Majestic  Tone  Arm 
Majestic  Modulator  Majestic  Automatic  Stop 
Majestic  Double,  Triple  and 
Quadruple    Tone  Chamber 

PRICES 

$100   $150   $200   $225  $250  $300 

AGENT'S  TERRITORIES  now  being  allotted. 
Contract  deliveries  guaranteed. 

Built  by 

MAJESTIC  PHONOGRAPH  CO. 

McClurg  Bldg.         218  South  Wabash  Ave. 
CHICAGO,  ILL. 


Panama  March"  and  "Alice,  Where  Art  Thou?" 
and  "Come  Back  to  Erin." 

Calls  from  Columbia  followers  are  coming 
in  thick  on  "Underneath  the  Stars"  and  "Hello, 
Hawaii;"  "So  Long,  Letty;"  "When  Its  Orange 
Blossom  Time,"  "Ladder  of  Roses,"  "On  the 
Shore  at  Le  Lei  Wi,"  "Wake  Up,  America," 
"Good-Bye,  Good  Luck,  God  Bless  You;" 
"Memories,"  "My  Mother's  Rosary,"  "I'm  Going 
Back  to  Oregon"  and  "Now  Is  the  Time." 

The  six  best  sellers  in  the  Pathe  library  this 
month  were:  "Underneath  the  Stars"  and 
"Young  America,  We're  Strong  for  You,"  "On 
the  Beach  at  Waikiki"  and  "Kohala  March," 
"Poet  and  Peasant"  and  "Paradiso  from  L'Afri- 
caine,"  "Hello,  Hawaii,  How  Are  You?"  and 
"Loading  Up  the  Mandy  Lee,"  "The  Star  Span- 
gled Banner"  and  "Old  Folks  at  Home." 

Six  of  the  best  sellers  at  Edison  stores  were: 
"I  Love  a  Piano"-  and  "That  Hula  Hula," 
"America,  I  Love  You"  and  "Molly  Dear,  It's 
You  I'm  After,"  "Back  Home  in  Tennessee" 
and  "Hello,  Frisco!" 

Tresch,  Fearn  &  Co. 

Tresch,  Feasn  &  Co.,  which  house  is  one  of 
the  few  in  the  local  trade  handling  Victor,  Co- 
lumbia and  Edison  machines,  has  signed  a  lease 
on  enlarged  quarters  at  157  West  Madison  street 
and  before  very  long  will  move  from  the  old 
quarters  at  160  North  Fifth  avenue,  where  it 
has  been  for  a  number  of  years.  The  concern 
will  have  one  of  the  finest  stores  in  that  part 
of  the  Loop  when  everything  is  completed.  The 
concern  has  not  yet  announced  the  taking  on 
of  any  additional  lines. 

Cheney  Cases  Postponed 

Both  the  suits  of  the  Victor  Talking  Machine 
Co.  vs.  the  Cheney  Talking  Machine  Co.,  and 
that  of  the  American  Graphophone  Co.  vs.  the 
Cheney  Talking  Machine  Co.,  which  allege  in- 
fringements of  patents,  have  gone  over  to  the 
fall  term  of  the  Federal  Court  and  it  will  not  be 
until  then  that  any  decisions  can  be  obtained. 
D.  R.  McKenzie  Announces  New  Style 

D.  R.  McKenzie,  president  of  the  Playerphone 
Talking  Machine  Co.,  in  a  recent  interview, 
said:  "When  there  are  now  so  many  manufac- 
turers making  talking  machines  or  phonographs 
of  one  sort  or  the  other,  it  is  difficult  for  the 
casual  observer  to  distinguish  the  one  of  merit 
from  those  which  in  some  cases,  seem  to  be 
made  . only  to  sell.  There  are,  however,  a  lot 
of  good  machines  being  sold,  and  the  choice 
between  them  cannot  be  made  without  pretty 
careful  investigation  into  the  distinctive  qual- 
ities of  each.  The  latest  model  of  the  Player- 
phone,  the  Chippendale  design,  is  such  a  su- 
perb piece  of  historically  correct,  mahogany 
period  furniture,  all  metal  parts  being  finished 
in  gold,  that  it  excites  the  enthusiasm  of  every-- 
one  who  sees  it.  An  electric  motor,  started  and 
stopped  by  the  position  of  the  tone  arm,  oper- 
ates it,  or  a  large  spring  motor  running  twenty- 
five  minutes,  is  optional.  The  tone  arm  is  so 
constructed  that  it  can  be  made  to  play  any 
kind  of  disc  record  by  a  mere  turn  of  the  arm 
and  the  fitting  of  the  point  proper  for  the 
record;  there  are  no  sharp  angles  in  the  bal- 
anced tone  arm,  just  sweeping  curves,  which,  I 
believe,  is  the  only  technically  correct  line  of 
conveying  musical  sound." 

Some  of  the  new  distributers  of  the  Player- 
phone  are:  the  Scott-Halliburton  Co.,  Okla- 
homa City;  E.  M.  Moyer,  Monessen,  Pa.;  Okla- 
homa Book  Co.,  Oklahoma  City,  Okla.;  J.  W. 
Crowdus  Drug  Co.,  Dallas,  Tex.;  Flechsig-Al- 
brecht  Co.,  Pittsburgh,  Pa.;  Williams-Davis- 
Brooks  &  Hinchman  Sons,  Detroit,  Mich.;  Reif- 
snyder  &  Sons,  Lancaster,  Pa. 

L.  E.  Hotchkiss,  Playerphone  traveler  in  the 
territory  east  of  Pittsburgh,  has  returned  from 
a  profitable  trip  that  lasted  over  three  months. 
He  is  very  enthusiastic  over  the  new  styles  in 
the  Playerphone  line  and  looks  forward  to  the 
fall  trade  in  that  section  with  optimism. 

A  simple  but  effective  window  display  that 
caught  the  attention  of  the  visiting  delegates 
to  the  Republican  and  Progressive  Conventions, 
as  well  as  the  Preparedness  Day  paraders,  the 


Memorial  Day  marchers  and  the  Suffragist  sis- 
terhood, was  the  window  shown  herewith.  The 
display  was  that  of  the  Grafonola  Shop  and  was 
arranged  by  Retail  Manager  A.  T.  Boland. 

The  "properties"  were  very  simple  and  easily 
procurable  and  the  attractiveness  of  the  win- 
dow was  mainly  due  to  the  artistic  draping  in 
the  background  of  Old  Glory. 


J.  P.  FITZGERALD'S  NEW  POST 


St.  Louis,  Mo.,  June  5. — J.  P.  Fitzgerald,  for- 
merly general  sales  manager  of  the  Artophone 
Co.,  in  now  associated  with  the  Mozart  Talk- 
ing Machine  Co.,  which  is  one  of  the  newer 
companies  in  the  Western  talking  machine 
trade.  Several  well  known  furniture  manufac- 
turers have  become  connected  with  this  con- 
cern, and  it  is  now  turning  out  a  considerable 
number  of  machines  per  month. 

The  company  is  specializing  at  the  present 
time  on  the  production  of  a  machine  which  re- 
tails at-  $55,  and  is  equipped,  to  play  any  make 
of  record.  They  also  have  another  model  to 
retail  at  $100  and  expect  to  have  a  complete 
line  ready  in  a  very  short  while.  Mr.  Fitzgerald 
is  in  charge  of  sales  and  has  closed  a  number 
of  important  contracts  during  the  past  six 
weeks. 


SOME  INDIANAPOLIS  BRIEFLETS 

Indianapolis,  Ind.,  June  8. — The  Central 
Music  Exchange,  18  Pembroke  Arcade,  report 
a  nice  business  in  machines  and  records.  Their 
record  exchange  plan  is  meeting  with  success 
and  it  is  the  probable  intention  of  the  manage- 
ment to  install  a  complete  line  of  the  popular 
"Musictrola"  talking  machines  and  records  for 
the  fall  trade. 

J.  L.  Peter,  manager  of  the  Fullei>Wagner 
Music  Co.,  made  a  flying  trip  through  Indiana, 
Kentucky  and  Ohio  in  the  interest  of  the  talk- 
ing machine  department,  and  reported  an  ex- 
ceptionally good  outlook.  The  rural  districts 
are  becoming  interested  and  in  the  near  future 
a  large  per  cent,  of  the  talking  machine  sales 
will  be  made  in  the  farming  districts. 


HANDLES  THE  PATHE  IN  MEMPHIS 

One  of  the  recent  additions  to  the  talking 
machine  establishments  of  Memphis,  Tenn.,  is 
the  store  of  the  L.  H.  Floyd  Co.,  26  Monroe 
avenue,  featuring  the  Pathe  phonograph. 


"OROTUND 

Sound 
Reproducers 


Orotund  "  sound- 
boxes reduce  that 
scratching  surface 
noise  and  improve 
the  tone  of  talking 
machines,  playing  any  record.  Write  for 
descriptive  circular  and  quantity  prices. 

Exclusive  Design — Highest  Quality 

Sample  price  to  dealers — with  full  equipment 
for  playing  any  record — $3.50  postpaid. 

Terms:  cash  with  order 

Combination  Attachment  Co. 


524  Republic  Bldg. 


Chicago,  111. 


For  REPAIR  PARTS 

OF  ALL  KINDS  WRITE  ME 
at  my  new  location 

180  North  Dearborn  St. 
CHICAGO 

Repair  parts  bought  and  sold. 
Expert  Repairing  a  Specialty. 

Charles  Bryan 


56 


THE   TALKING   MACHINE  WORLD 


STOP 


— T  HAT  MO- 
NOTONY OF 
MONOTONE 
with  _  a  perfectly 
practical,  simple 
set  screw  .system 
with  which  you 
can  shade  the 
tone  from  a  whis- 

Eer  ta  a  brass 
and. 


STOP 


—THAT  WHIRR 
AND  BRRRR 
OF  CONTACT 
with  a  noiseless 
needle  that  does 
not  "ride,"  but 
simply  floats  over 
the  record  with- 
out wear  —  The 
Golden  Tone. 


STOP 


—STICKING  TO 
ONE  MAKE  OF 
RECORDS  and 
make  your  selec- 
tion from  any 
catalogue  —  any 
manufacturer  who 
can  offer  you  the 
melodies  of  your 
heart's  desire. 


STOP 


—THAT 
SCREECHY, 
SCRATCHY, 
TIN  PAN  EF- 
FECT with  a 
needle  that  will 
give  you  the  su- 
preme clarity  of 
tone — a  clean  cry- 
stal thoroughness 
and  naturalness. 


STOP 


—CHAN  GING 
NEE  DLES  by 
using  The  Golden 
Tone,  a  needle 
good  for  all  time, 
any  time,  on  any 
and  all  machines. 


THE  GOLDEN  TONE 

Of  The  Supreme  Noiseless  Needle 

Really  marks  an  epoch  in  reproduction — inasmuch  as 
reproduction  really  becomes  Re-Creation — revealing  a  new 
era  musical. 

A  needle's  value  is  represented  by  what  it  WILL  do  and 
what  it  will  NOT  do. 

Here  Is  What  the  Supreme  Needle  Will  Do 

It  will  play  Any  and  Every  record. 
It  will  prove  its  Supremacy  on  All  machines. 
It  will  abolish  all  harsh,  screechy,  scratchy  tones. 
It  will  abolish  the  ridiculous  necessity  of  changing 
points. 

It  will  adapt  itself  to  the  acoustic  conditions  of  Any 
Room  or  Area. 

It  will  shade  the  tone  from  a  Whisper  to  a  Brass  Band. 

It  will  bring  out  all  the  Naturalness,  Thoroughness  and 
Clarity  of  tone. 

It  will  Re-Create. 

In  fact,  it  will  do  a  hundred-fold  things  that  no  other 
needle  on  the  market  comes  near  accomplishing. 

—And  Here  Is  What  It  Will  Not  Do 

It  will  not  scratch  and  mutilate  the  records,  regardless 
of  make  or  brand. 

It  will  not  ruffle  your  sensitive  nerves  with  the  rasp  of 
that  something,  which  has  held  back  the  sale  of  many  a 
machine. 

It  will  not  distort  the  real  and  natural. 
It  will  not  wear  out! — and  it  is  sold  under  just  that  guar- 
antee and  certificate  of  warranty. 

*   *   *  i 
A  Glorious  Harvest  for  Dealers 

Who  are  alive  to  the  wants  and  demands  of  real  music 
lovers.  Music  dealers  from  all  over  the  country  are  writ- 
ing, 'phoning  and  wiring  for  larger  quantities  of  these 
little  musical  miracles,  exclusive  territory  and  our  remark- 
able literature.  Each  order  filled  in  order  received,  but 
we  are  not  selling  territory.  Exclusive  rights  for  The 
Golden  Tone  are  based  on  quantity  orders. 


$3.50 

Wholesale 


$5.00 

-  Retail 


3 


Addres*  All  Communication*  to  the 

SUPREME  SALES  COMPANY 

College  Building,  Adams  and  Wabash 
CHICAGO,  U.  S.  A. 


STOP 


—  THE  DIS- 
PLAYING O  F 
PHONOGRAPH- 
IC MECHAN- 
ISM in  all  of  its 
nudeness  by 
gowning  it  with  a 
golden  mantle 
after  your  own 
ideal  —  put  your 
own  mood  in  the 
music. 


STOP 


—  THAT  ME- 
CHANICAL RE- 
PRODUCTION 
and  enjoy,  with 
The  Golden  Tone, 
absolute  Re-Crea- 
tion, possible 
through  its  ad- 
justments to  the 
acoustic  condi- 
tions of  any  room 
or  area. 


STOP 


—THAT  DIS- 
TORTION OF 
THE  REAL 
AND  NATURAL 
by  the  failure  of 
past  needles  to 
acclimate  them- 
selves to  the 
touch  and  tone  of 
any  musical  ma- 
neuver. 


STOP 


—BEING  SAT- 
I  S  F  I  E  D  with 
mere  records  of 
sounds  and  per- 
formances. Let 
The  Golden  Tone 
give  you  the  rec- 
ords you  have 
longed  for  —  of 
genius,  art,  per- 
sonality and  na- 
ture. 


STOP 


—THAT  PHO- 
N  O  G  R  A  PHIC 
RASP,  which  has 
ruptured 
sensitive 
in  the 
with  a 
that  is 
and 


ever 
your 
nerves 
past 
needle 
noiseless 
toneful. 


THE   TALKING   MACHINE  WORLD 


57 


OPENING  OF  LYON  &  HEALY'S  PALATIAL  NEW  BUILDING 

An  Idea  of  the  Perfection  of  the  Arrangement  for  Handling  the  Wholesale  Business  of  Victor 
Victrolas,  Records  and  Accessories  May  be  Estimated  from  the  Illustration  and  Descrip- 
tion of  This  Handsome  Department  Appearing  on  These  Pages  of  The  World 

Chicago,  III.,  June  10. — -"If  I  should  die  be-     ment,  where  it  is  instantly  assorted  and  sent 

by  special  automatic  tubes  direct  to  the  talking 
machine  department.  Here  the  order  is  imme- 
diately entered  by  the  order 
clerk  and  promptly  handed  to 
the  stock  department,  where, 
through  the  installation  of  the 
latest  scientific  arrangement 
of  record  stock  bins  and  the 
convenient  disposition  of 
tables,  the  order  is  filled  with 
dispatch  and  then  passed  to 
the  packing  department.  While 
the  goods  are  being  packed  a 
bill,  or  invoice,  is  being  com- 
piled by  the  special  bill  clerk. 
Invoices  are  always  included 
with  each  shipment,  thus  en- 
abling the  dealer  to  promptly 
and  accurately  check  up  the 
goods  with  his  order  when  re- 
ceived. After  the  invoice  is 
included  with  the  goods,  the 
shipment  is  put  in  a  spiral 
conveyer  and  within  a  frac- 
tion of  a  minute  arrives  in  the 
shipping  department  in  the 
basement,  where  after  proper  record  is  made  it 
is  placed  upon  an  hydraulic  elevator,  lifted  to 
the  loading  platform  and  then  taken  by  one  of 
the  fast  fleet  of  motor  trucks  to  the  freight 


'If  I  should  die  be- 
fore I  wake,  I  pray  the  Lord  my  work's  all 
right,"  warbled  some  one  who  is  not  imbued 
with  the  modern  idea  of  system  even  of  the 
saner  kind. 

A  Lyon  &  Healy  man,  who  was  showing  a 
visitor  through  the  talking  machine  department 
in  the  beautiful  new  building  at  Wabash  avenue 
and  Jackson  boulevard,  remarked  that  if  every 
person  in  Department  H  should  be  suddenly 
choked  off,  of  an  evening,  a  new  crew  could 
come  in  the  next  morning,  take  up  the  work 
just  where  the  late  lamenteds  left  it  and  carry 
it  on  without  a  hitch. 

It  is  the  purpose  of  this  article  to  give  some 
idea  of  the  perfection  of  the  arrangement  for 
handling  the  wholesale  business  in  Victor  Vic- 
tro'as  and  records  and  talking  machine  acces- 
sories. An  illustrated  article  covering  the  retail 
department  will  appear  next  month. 

It  should  be  said  right  here  that  the  dealer 
who  does  not  inspect  this  wonderfully  equipped 
talking  machine  store  is  doing  himself  an  injus- 
tice. Both  in  the  wholesale  and  retail  he  will 
find  many  wonderful  things  in  the  way  of  stock 
arrangement,  methods  of  handling  reserve  stock, 
plans  for  handling  and  showing  goods  and 
unique  service  ideas,  all  of  which  have  been  de- 
veloped as  a  result  of  experience  of  years  in 
the  talking  machine  business. 

L.  C.  Wiswell  and  his  associates  in  the  de- 
partment and  in  the  house  are  now  for  the  first 


The  first  view  shown  in  this  connection  is 
that  of  the  wholesale  sales  room,  which  occupies 
a  large  space  in  the  rear  of  the  second  floor. 
It  is  literally  a  daylight  room  with  windows 
extending  along  both  sides.  As  will  be  seen  by 
the  photograph  a  complete  line  of  Victor  goods 
is  here  shown.  On  the  left  will  be  seen  the 
entrance  to  the  record  demonstration  rooms. 


depot  for  shipment  to  the  destination 


No.  1 — Section  of  Wholesale  Talking  Machine  Salesrooms 

These  are  devoted  entirely  to  the  wholesale 
purposes  and"  are  entirely  separate  from  the 
thirty-three  demonstration  booths  of  the  retail 
talking  machine  department.  Two  of  these 
booths   which    appear   in    the   illustration,  are 


No.  2 — View  of  Part  of  the  Wholesale  Record  Stock 


time  fully  able  to  realize  their  ideals  regarding 
the  handling  of  an  up-to-date  talking  machine 
business. 

It  may  be  of  interest  first  to  trace  the  course 
of  an  order  from  receiving  to  shipping.  All 
dealers'  mail  is  received  in  the  mailing  depart- 


The  entire  wholesale  department  is  located 
on  the  second  floor  of  the  new  building  with 
the  exception  of  the  repair  shop  and  retail  re- 
serve stock,  which  is  on  the  ninth  floor,  and  the 
big  general  wholesale  machine  stock  maintained 
in  the  warehouse  on  the  West  Side. 


No.  3 — Accessory  and  Advertising  Bins,  Showing  Cupboard  System 

Unicos  ma"de  by  the  Unit  Construction  Co.,  of 
Philadelphia,  many  of  which  have  been  sold  by 
Lyon  &  Healy  to  Western  dealers.  These  booths 
are  not  only  used  for  playing  over  the  new 
monthly  records  and  '"also  stock  records  for 
(Continued  on  page  58) 


No,  4 — General  Offices  of  Department  H 


No.  5 — Repair,  Adjustment  and  Polishing  Department 


59 


THE    TALKING    MACHINE  WORLD 


LYON  &  HEALY'S  PALATIAL  HOME 

(Continued  from  page  57) 

dealers,  but  are  also  used  by  the  dealers  them- 
selves who  can  bring  customers  in  to  Lyon  & 
Healy's  and  sell  them  on  the  spot.  They  can 
also,  of  course,  send  their  customers  to  Lyon  & 
Healy  for  machines  or  records,  which  they  have 
not  in  their  limited  stocks  and  the  merchants 
are  always  given  credit  for  these  sales. 

Figure  two  is  a  view  of  only  a  part  of  the 
wholesale  record  stock  and  serves  to  illustrate 
the  method  of  carrying  surplus  stock  at  the  top 
of  each  bin.  At  some  future  time  a  more  de- 
tailed account  will  be  given  of  the  remarkable 
system  of  handling  the  record  stock  by  means 
of  the  specially  devised  flag  system,  which  auto- 
matically indicates  when  replenishment  is 
needed.  It  will  be  noticed,  however,  that  this 
system  of  shelving  is  flexible.  The  racks  are 
not  only  of  sectional  construction  but  the  small 
shelves  themselves-  are  movable — thus  allowing 
the  space  devoted  to  each  particular  record  to 
be  changed  according  to  the  decrease  or  increase 
of  its  selling  power  and  adapting  that  shelf  to 
hold  anywhere  from  five  to  five  hundred  records 
at  a  time. 

Cut  number  three  illustrates  one  of  the  most 
interesting  places  in  the  department.  The  cup- 
boards with  drop  doors  are  use<l  for  accessories 
of  all  kinds  and  protect  the  goods,  of  course, 
from  dust  and  dirt.  This  system  prevents  soil- 
ing of  goods  or  packings.  The  vertical  cup- 
boards contain  a  vast  stock  of  advertising  mat- 
ter furnished  by  the  Victor  Co.  for  distrbution 
to  dealers.  This  literature  costs  the  Victor  Co. 
a  tremendous  amount  of  money  and  Lyon  & 
Healy  believe  that  it  should  be  not  only  kept 
in  condition,  but  in  such  order  as  to  enable  them 
to  maintain  the  highest  standard  of  promptness 
in  meeting  the  dealers'  demands. 

Merchants   familiar  with   the  comparatively 


limited  facilities  furnished  by  the  old  depart- 
ment in  the  building  which  Lyon  &  Healy  oc- 
cupied for  a  quarter  of  a  century  at  Wabash 
avenue  and  Adams  street  will  smile  when  they 
gaze  at  the  photograph  of  the  general  offices 
of  Department  H.  Light  and  beautiful  it  is 
and  Manager  L.  C.  Wiswell,  his  assistant,  J.  B. 
L.  Ryde,  and  the  large  corps  of  clerks  and 
stenographers  are  indeed  happy  in  their  new 
environment. 


Floral  Victrola,  Gift  of  L.  F.  Geissler,  General 
Manager  of  Victor  Talking  Machine 
Co.,  for  Lyon  &  Healy  Opening 

Cut  number  five  shows  the  novel  arrangement 
of  the  repair,  adjustment  and  polishing  depart- 
ment on  the  ninth  floor.    Each  repair  man  has 


YOUR  CUSTOMERS  WILL  WANT  THIS 


BEAUTIFUL  CHIPPENDALE 


The  Quality  Talking  Machine 


It  is  very  elaborate  in  design,  historically  correct,  in  keeping  with  the 
highest  class  of  period  furniture  and  superior  to  all  others.  It  is  such  a 
masterpiece  of  cabinet  art  work,  so  complete  as  an  instrument  and  so  beau- 
tiful in  tone  that  it  will  be  an  extraordinary  seller. 

YOU  SHOULD  ORDER  AT  ONCE 

A  full  line  of  Playerphoncs.  Our  terms  are  liberal.  Profit  about  100 
per  cent.  You  should  add  from  $1,000  to  $5,000  to  your  regular  profits 
without  tying  up  your  money  or  incurring  any  risk.  We  mean  business, 
we  know  how  Playerphones  are  selling. 

THE  PLAYERPHONE 

Plays  every  disc  record  in  a  perfect  tone.  Just  a  turn  of  the  im* 
proved,  balanced  tone  arm  and  with  sapphire  ball,  jewel-point  steel  or  fibre 
needle,  you  are  ready  for  any  disc  record  made. 

THE  PRICE  MAKES  QUICK  SALES 

There  are  seven  sizes  of  Playerphones  selling  from  $50  to  $225.  They 
compare  in  all  particulars  with  the  instruments  selling  at  from  $75  to  $400. 
They  are  very  highly  finished  in  mahogany  or  oak  and  are  the  utmost  in 
talking  machine  construction. 

The  Chippendale  and  No.  175  are  equipped  with  electric  motor  without 
extra  charge.    We  do  not  believe  any  finer  instruments  can  be  made. 

Don't  overlook  this  opportunity.  It  means  big  profit  and 
prestige  to  you.  Your  sales  will  be  rapid,  your  store  .a  headquar- 
ters. Come  to  Chicago  and  let  us  demonstrate  the  Playerphone  to 
you  personally.  If  you  decide  to  handle  our  line,  your  traveling 
expenses  will  be  refunded.  If  you  can't  come,  fill  out  the  coupon 
and  mail  it  to-day. 


PlayerphoDe  No.  225 

lr  The  Chippendale 

Extra  select,  heavy  five-ply, 
beautifully  finished  mahogany  or 
oak,  price  $225.  Equipped  with 
electric  motor  or  large  spring 
motor  running  twenty-five  min- 
utes without  rewinding,  and  tone 
arm  that  plays  all  makes  of  disc 
records  perfectly.  Cabinet  con- 
tains large  record  albums.  Tone 
arm  and  all  metal  parts  are 
gold-plated.  Most  beautiful  in- 
strument shown. 

COUPON 
PlayerphoDe  Talking  Machine  Co. 
|  802  Republic  Bids.  Chicago.  Illinois 

I  Gentlemen:  We  are  interested  in 
|  your   Playerphones  and  would  like 

THE  PLAYERPHONE  TALKING  MACHINE  CO.    |  SaLf to' us It  orS?  prices  sub 

Name   

Address   


General  Office  and  Show  Rooms:  Republic  Building,  Chicago,  111. 


D.  May 


We  Have  Solved  the  Lateral  Cut  Record  Problem 

30,000  RECORDS 

Mostly  band —  1  0  inch — lateral  cut,  ready  for  delivery  from  Chicago. 
We  are  also  prepared  to  supply  regularly  the  complete  catalog 
(including  vocals)  of  the  largest  English  manufacturers. 


THE   RECORD  CO. 


1254  S.  Jefferson  St. 


(not  Inc.) 


CHICAGO,  ILL. 


a  separate  room  to  himself  for  the  repairing 
and  testing  of  machines.  The  men  can  thus 
not  only  pursue  their  work  independently  and 
without  interruption,  but  the  testing  is,  of 
course,  more  accurate  and  the  workers  are  free 
from  the  trying  nervous  effect  of  several  ma- 
chines playing  different  ditties  at  the  same  time. 
As  already  stated  the  major  part  of  the  balance 
of  the  ninth  floor  is  taken  up  with  the  reserve 
stock  for  the  retail  department. 

The  manner  of  handling  the  wholesale  ma- 
chine stock  is  wonderful.  The  stock  is  kept 
in  a  large  warehouse  on  West  Lake  street,  near 
Sheldon,  and  the  deliveries  can  be  made  from 
here  much  quicker,  it  is  claimed,  than  from  the 
loop,  as  the  congestion  and  hindrance  to  traffic 
in  that  section  of  the  city  is  thus  avoided.  One 
large  Packard  truck  is  used  for  delivering  goods 
to  dealers  in  the  city. 

Mention  should  not  be  omitted  of  the  con- 
veniences afforded  the  employes  of  the  depart- 
ment. These  include  luxurious  appointed  lava- 
tories and  locker  rooms,  that  for  the  women 
employes,  containing  provisions  for  their  com- 
fort and  convenience  not  usually  found  in  many 
of  the  largest  wholesale  establishments. 

Notable,  indeed,  was  the  formal  opening  of 
th  enew  building,  which  took  place  the  week 
of  May  22.  The  floral  offerings  were  profuse 
and  most  notable  of  these  was  a  magnificient 
Victrola,  "life  size,"'  which  greeted  the  visitors 
as  they  entered  the  store  from  the  Wabash 
avenue  entrance.  Five  thousand  carnations,  a 
large  quantity  of  sweet  peas  and  much  smilax 
was  used  in  its  construction.  It  was  the  gift 
of  Louis  F.  Geissler,  general  manager  of  the 
Victor  Talking  Machine  Co.  and  was  greeted 
with  continual  choruses  of  admiration  on  the 
part  of  the  visitors.  Among  the  other  floral 
offerings  coming  directly  to  the  talking  machine 
department  were  beautiful  baskets  of  flowers 
from  the  Geo.  P.  Bent  Co.  and  the  Wilson  Ave- 
nue Talking  Machine  Store,  a  wonderful 
bouquet  of  roses  from  the  Chicago  Talking  Ma- 
chine Co.  and  four  beautiful  bouquets  from  F. 
D.  Hall,  of  Chicago,  the  celebrated  inventor  of 
the  fibre  needle.  During  the  mornings  of  open- 
ing week  there  were  Victor  recitals,  as  there 
now  are  all  day,  in  the  Lyon  &  Healy  concert 
hall  on  the  first  floor,  while  in  the  afternoon 
vocal  and  instrumental  artists  of  distinction 
were  heard,  quite  a  few  of  whom  were  Victor 
artists. 


INCORPORATED 

Troy,  O.,  June  9.— The  Lorimer-Hicks  Co., 
manufacturers  of  the  Lorophone  talking  ma- 
chine, has  been  incorporated  for  $150,000.  G. 
W.  Lorimer  is  president,  C.  B.  Hicks,  vice-pres- 
ident and  S.  W.  Hetherington,  secretary  and 
treasurer.  Fred  Nichols  and  E.  W.  Bowyer  are, 
with  the  officers,  directors. 


Single  Spring 

MOTORS 

For  Sale 

We  have  a  large  quantity  of  single  spring 
motors  for  quick  sale.  Plays  2  ten  inch 
records  with  one  winding. 

Price  $1.25  Each 

including  speed  regulator  and  brake. 
Turntable  20  cents  additional. 

IMMEDIATE  DELIVERY 

We  are  prepared  to  ship  immediately. 
Send  $1.25  for  sample.  Address 

Phonograph  Department 

The  Chicago  Ferrotype  Co. 

1455-57  W.  Congress  St. .  CHICAGO,  ILL. 


THE   TALKING   MACHINE  WORLD 


59 


CONVENTION  OF  EDISON  DEALERS 

Edison  Phonograph  Retailers  from  All  Sections 
of  the  Country  to  Gather  at  the  Hotel  McAl- 
pin, New  York,  to  Discuss  Business  and  En- 
joy Elaborate  Entertainment 


The  second  annual  convention  of  the  Edison 
phonograph  dealers  will  be  held  at  the  McAlpin 
Hotel  in  New  York  City  on  Thursday  and  Fri- 
day, June  22-23.  A  notification  regarding  the 
date  of  the  gathering  was  sent  to  Edison  deal- 
ers throughout  the  country  some  time  ago  and 
the  interest  that  has  been  manifested  in  the  con- 
vention indicates  that  it  will  be  attended  by 
dealers  from  coast  to  coast.  The  program  that 
will  be  presented  in  connection  with  the  gather- 
ing is  original  in  many  respects  and  has  been 
planned  along  lines  that  are  much  broader  than 
those  bounding  the  majority  of  such  affairs. 
While  matters  of  the  highest  importance  to 
Edison  phonograph  dealers  will  be  brought  up 
for  consideration,  they  will  be  presented  in  a 
way  that  will  make  them  interesting  and  enter- 
taining. 

The  first  session  will  commence  at  1.30  o'clock 
Thursday  afternoon  and  it  will  be  opened  with 
the  usual  addresses  attendant  upon  the  organi- 
zation of  such  a  gathering.  Among  the  features 
of  the  program  will  be  the  presentation  of  an 
original  play,  written  by  an  experienced  drama- 
tist, by  a  small  company  of  professional  actors. 
The  plot  reveals  the  proper  manner  of  demon- 
strating and  selling  an  Edison  phonograph.  In 
addition  to  the  play,  a  tone  test  recital,  in  which 
a  number  of  eminent  Edison  artists  will  partici- 
pate, will  be  given,  and  "The  Voice  of  the  Vio- 
lin," an  Edison  motion  picture,  in  which  the 
phonograph  is  featured,  will  be  shown,  and  ad- 
vice on  the  best  way  to  book  it  in  motion  pic- 
ture houses  will  be  given. 

On  Thursday  night  a  banquet  for  the  dealers 
will  be  held  in  the  largest  banquet  room  of  the 
McAlpin,  and  it  will  be  served  according  to  the 
high  Edison  standard.  During  the  course  of 
the  dinner  an  elaborate  cabaret  show  will  add 
to  the  entertainment.  After  the  banquet  a  num- 
ber of  widely  known  Edison  artists  will  appear 
in  a  concert  and,  later  in  the  evening,  the  guests 
will  have  the  opportunity  of  meeting  them.  The 
banquet  will  be  a  convivial  affair,  replete  with 
good  fellowship. 

It  is  safe  to  say  that  each  dealer  who  attends 
the  convention,  not  only  will  find  pleasure  and 
entertainment,  but  information  and  inspiration 
that  will  increase  largely  his  business  efficiency 
and  bring  him  material  profits.  The  foremost 
authorities  in  the  country  on  the  various 
phases  of  phonograph  production  and  market- 
ing will  be  present  and  they  will  give  the  deal- 
ers the  advantage  of  their  years  of  research  and 
experience. 

Unless  something  unforeseen  occurs,  Thomas 
A.  Edison  will  be  present  in  person  and  each 
dealer  will  have  an  opportunity  to  meet  him. 
The  inventor  has  an  important  message  for 
every  dealer  and  it  will  be  delivered,  whether 
or  not  Mr.  Edison  is  present,  by  William  Max- 
well. 


GRADED  LIST  OF  VICTOR  RECORDS 

Revised  Edition  Just  Sent  to  the  Trade — Full 
of  Valuable  Information 


The  Victor  Talking  Machine  Co.  sent  out  to 
its  dealers'  this  week  a  revised  edition  of  its 
book,  "The  Graded  List  of  Victor  Records  for 
Children  in  Home  and  School,"  containing  a 
complete  list  of  all  educational  records  issued 
by  the  company,  a  large  amount  of  valuable  in- 
formation formerly  contained  in  small  leaflets 
and  a  long  list  selected  from  the  general  cata- 
log, the  total  comprising  nearly  one  thousand 
records.  An  explanatory  note  has  been  ap- 
pended to  each  record,  and  the  whole  list  is 
carefully  graded  for  school  use. 

This  book  is  interestingly  illustrated  through- 
out, and  a  section  entitled  "Suggestions  for  using 
the  Victor  and  Victor  records  in  the  schools" 
contains  a  wealth  of  invaluable  information  for 
everyone  associated  with  education  in  its  many 


phases.  The  contents  of  this  section  are  indi- 
cated in  the  various  headings  which  include 
"Choosing  records,"  "Teaching  the  song  ma- 
terial," "Folk  songs,  familiar  songs,  ballads,  art 
songs,"  "Reading  and  story  telling,"  "Corre- 
lating with  literature,"  "Physical  education  and 
recreation,"  "Some  of  the  things  you  can  teach 
with  the  Victor,"  and  others. 

This  book  is  given  additional  weight  because 
of  the  tremendous  advances  which  the  Victor 
Co.  has  made  in  the  educational  domain  the 
past  few  years.  There  is  not  a  single  State  in 
the  Union  in  which  Victor  school  product  has 
not  been  adapted  by  the  schools  of  one  or  more 
city,  and  the  innumerable  ways  in  which  the 
Victor  may  be  utilized  in  the  school  room  arc 
outlined  in  this  new  publication,  with  its  vast 
amount  of  timely  record  material. 


THE  V0CALI0N  IN  DALLAS,  TEXAS 

Titche-Goettinger  Co.  Opens  Fine  Department 
in  That  City  Under  the  Management  of  Don 
Peyton — Also  Act  as  Distributers 


J.  G.  Corley,  Victor  Jobber  of  Richmond,  Va  , 
was  a  visitor  in  New  York  recently,  where  he 
transacted  some  important  business.  He  paid 
a  visit  to  the  Victor  plant  at  Camden,  N.  J., 
while  in  the  North  and  placed  large  orders. 


Dallas,  Tex.,  June  10. — One  of  the  most  elab- 
orate departments  devoted  to  the  sale  of  the 
Aeolian- Vocalion  in  this  section  of  the  coun- 
try, was  opened  on  May  22,  in  the  big  depart- 
ment store  of  the  Titche-Goettinger  Co.,  under 
the  management  of  .  Don  Peyton,  formerly  with 
the  Aeolian  Co.,  New  York. 

The  department  is  located  on  the  sixth  floor 
of  the  Annex.  The  three  demonstrating  rooms 
are  in  ivory  finish  and  fitted  with  double  strength 
glass.  Each  room  is  finished  in  a  different  color 
scheme,  one  in  gray,  another  in  old  rose  and 
the  third  in  a  beautiful  shade  of  blue. 

In  addition  to  handling  the  Vocalion  in  a 
retail  way  in  Dallas,  the  company  is  also  the 
distributer  for  that  instrument  in  north  Texas. 
This  firm  also  handles  the  Columbia  Grafo- 
nolas  in  that  department  here. 


MR.  DEALER 

This  is  the  Phonograph 
You  Want  to  Handle 

The  Orchestrola 

LEADER 

Only  $30. 


The  Sensation  of  the  Phonograph  World  ! 

This  beautiful  mahogany  finish  Cabinet 
Machine,  equipped  with  our  Multiplex  Tone 
Arm  and  Concerto  Sound-Box  that  plays  any 
make  of  disc  record,  powerful  double  spring 
motor,  tone  modifier,  turntable  brake  and 
speed  regulator,  and  roomy  record  compart- 
ment. Only  $30.  It  will  make  a  wonder- 
ful leader  for  your  store. 

TWENTY -ONE  DIFFERENT  MODELS 


EVERY  ONE  A  WINNER 


WE  ARE  MANUFACTURERS 

Deliveries  Guaranteed 


UNUSUALLY  LIBERAL 
DISCOUNTS 


The  Orchestrola  line  is  the  most 
complete  and  attractive  on  the  mar- 
ket: Twenty-one  different  styles — 
all  finishes — mahogany,  oak  (fumed, 
golden,  or  early  English),  black  and 
Circassian  walnut. 

PLAYS  ANY  RECORD 


The  fact  that  the  Orchestrola 
plays  all  makes  of  records,  coupled 
with  the  fact  that  our  retail  prices 
are  lower  than  other  similar  styles, 
makes  the  Orchestrola  one  of  the 
fastest  selling  phonographs  on  the 
market.  It  is  the  machine  you  want 
to  sell. 


The  Orchestrola  is  manufactured 
in  our  own  plant.  This  means  that 
we  can  control  our  output  and  guar- 
antee deliveries.  Shipments  promptly 
made  on  short  notice.  None  of 
your  customers  disappointed — no  or- 
ders cancelled. 


And  another  thing — and  most  im- 
portant of  all  to  you:  We  are  in 
position  to  give  you  unusually  at- 
tractive discounts.  Investigate  to- 
day. You  should  have  the  Orches- 
trola, especially  for  the  coming  holi- 
day season.  Get  our  proposition  be- 
fore you  decide.  Exclusive  rights 
to  one  dealer  in  each  locality. 


Write  for  Catalog  No.  24 


THE  THOMAS  MFG.  CO.,  --    Dayton,  Ohio 


60 


THE   TALKING   MACHINE  WORLD 


Big  Profits  and  Discounts  to  Dealers 


mm 


No.  415 

PRICE,  $15.00 

SIZES— 8  in.  high,  14u  in.  wide. 
15     deep,  10  in.  turntable. 


No.  625 

PRICE,  $25.00 

SIZES— 9  in.  high,  16H  in.  wide, 
18  .  deep,  12  in.  turntable. 


No.  840 

PRICE,  $40.00 

SIZES  — 13  in.  high,  17  in.  wide, 
20  in.  deep,  12  in.  turntable. 


No.  950 

PRICE,  $50.00 

SIZES— 14i ,  in.  high,  193;  in.  wide. 
20' .  in.  deep,  12  in.  turntable. 


With  the  added  styles  announced  herewith  (the  $15,  $25,  $40  and  $50  machines) 
we  offer  you,  Mr.  Dealer,  a  full  line  of 


osae 


ranging  from  $15  to  $150,  fitting  any  size  purse,  satisfying  all  demands  of  your  trade. 

Whether  viewed  from  the  viewpoint  of  a  superior  musical  instrument  or  as 
a  supreme  art  furniture  production,  the  Musictrola  appeals  strongly  to  refined 
artistic  tastes. 

The  Musictrola  is  made  by  a  house  with  a  reputation  won  during  an  honor- 
able career  of  45  years,  and  the  dealer  is  protected  by  an  unusual  guarantee. 


No.  no 

List  Price,  $75.00 

SIZES— 42  in.  high,  19  in.  wide, 
23  in.  deep,  12  in.  Turntable 


NO.  Ill 

List  Price,  $100.00 

SIZES-44  in.  high,  21  in.  wide, 
24  in.  deep,  12  in.  turntable. 


No.  114 

List  Price,  $150.00 

SIZES -48  in.  high,  23  in  wide, 
25  in.  deep,  12  in.  Turntable. 


MADE  IN  GENUINE  SELECTED  MAHOGANY  or  QUARTER-SAWED  OAK 

WE  GUARANTEE  YOU  that  we  will  refund  every  cent  of  your  money  where  goods  are  received  exactly  as  ordered 
and  represented  but  for  some  reason  they  are  not  fully  satisfactory  to  you,  providing  however,  that  all  goods 
are  returned  to  us  at  Chicago  within  ten  days  in  good  condition,  free  of  all  transportation  and  cartage  charges. 

All  Musictrolas  except  the  $15  and  $25  machines  are  equipped  for  playing  hill  and  dale 


as  well  as  lateral  cut  records. 


Passow  &  Sons 


S32  to  S42  Madison  St. 
CHICAGO 


Established  1871 


THE    TALKING    MACHINE  WORLD 


60tf 


Made  under  U.  S. 

Patent   No.   .  v.k» 

W/  'kit  Other    patents       j  J 
pending. 

s/sM 


EMERSON 

25c 

DOUBLE 
DISCS 


THE  EMERSON  RECORD 

is  the  result  of  28  years  of  con- 
centrated effort  and  experience 
in  the  phonograph  business. 


THE  EMERSON  POLICY 

To  produce  the  best  record  at 
anywhere  near  the  price.  To  give 
our  dealers  quick  and  efficient 
service.  To  keep  a  little  ahead 
of  the  popular  demand  by  pro- 
ducing the  new  hits  as  soon  as 
they  are  published — not  three 
months  later. 

To  use  only  the  best  of  everything 
that  goes  to  make  up  perfect 
records,  be  it  music,  talent,  ma- 
terial or  workmanship. 


THE  EMERSON  COMPANY 

is  an  organization  of  experts  and 
trained  executives  who  have 
gained  their  phonographic  and 
business  knowledge  through  years 
of  practical  experience  in  con- 
ducting large  and  successful  busi- 
ness enterprises. 


Plays  %  The  Time  Of  A 
Standard  10-Inch  Record 

Retails  At  25  Cents 

Nets  You  Over  50%  Profit 
On  Your  Investment 


The  Emerson  Record  is  a  universal  record  because  it 
plays  on  all  machines  but  one  without  any  attachments. 

A  rapid  selling  list  of  big  hits  sung  and  played  by  artists  of 
national  reputation,  as  well  as  humorous  and  popular  classic 
and  sacred  numbers,  make  up  the  Emerson  repertoire. 

Emerson  Records  compare  favorably  with  records  now  on  the 
market,  retailing  at  many  times  their  price. 

Emerson  Records  make  big  cash  sales  and  quick  turnovers. 

Get  the  particulars  now.  Buy  your  first  assortment  of  Emerson 
Records  at  once.    Get  the  latest  hits. 

Send  for  our  latest  lists  of  hits,  prices  and  full  particulars. 


Don't  bother  to  write  a  letter — just  clip  this  coupon  iw4>  / 
attach  it  to  your  letterhead  and  mail,  We'll  do  the  rest.  / 

^  Emerson 
y  Phonograph 

EMERSON  PHONOGRAPH  CO.  /£52 

/send  me  at  once  list 
„    „„,..__,  _    .  ,  ,         of    new    records,  prices 

Dept.  Dv    3  WEST   35th   STREET  /       and  MI  particulars 

NEW  YORK  /  Name 

y  City     

State   Signed  


NO  ATTACHMENTS  ARE  NEEDED  TO  PLAY  EMERSON  RECORDS 

(Except  on  one  positive  feed  machine) 


60/> 


THE    TALKING    MACHINE  WORLD 


PROSPERITY  IN  JTHE  MIDDLE  WEST 

Says  R.  F.  Bolton,  District  Manager  of  Colum- 
bia Co.,  Who  Recently  Returned  from  Trip 


R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  with  headquarters  at  83 
Chambers  street,  New  York,  returned  Monday 
from  a  trip  through  the  Middle  West,  which  in- 
cluded a  visit  to  Chicago,  Kansas  City,  St.  Louis 
and  Pittsburgh.  Mr.  Bolton  made  this  trip  in 
order  to  acquaint  himself  at  first  hand  with  con- 
ditions in  this  territory,  so  that  he  may  be  able 
to  present  additional  plans  or  ideas  of  service 
and  co-operation  to  the  dealers  in  the  East. 

Referring  to  his  trip,  Mr.  Bolton  commented 
upon  the  general  era  of  prosperity  which  is  cur- 
rent in  the  Middle  West,  and  stated  that  Co- 
lumbia dealers  are  closing  a  healthy,  profitable 
business,  which  gives  every  indication  of  con- 
tinuing- through  the  summer.  Mr.  Bolton 
noticed  with  pleasure  the  prestige  and  standing 
in  their  respective  communities  of  the  dealers 
handling  the  Columbia  line,  and  the  splendid 
representation.  Columbia  products  are.  receiving.- 
He  spent  some  time  with  H.  A.  Yerkes,  district 
manager  in  the  Central  West,  who  is  achieving 
the  same  measure  of  success  in  that  section  of 
the  country  as  he  did  in  the  East. 


its  plant  with  elaborate  machinery  for  making 
talking  machines.  Already  a  complete  line  of 
attractive  instruments  are  on  the  market,  and 
through  the  national  sales  organization  system 
which  the  Thomas  Manufacturing  Co.  controls, 
the  company  anticipates  a  vigorous  and  imme- 
diate marketing  of  its  line. 


N.  G.  Barber  is  the  managing  director  of  the 
Pathephone  Sales  Co.,  and  Mr.  Bristol  takes  en- 
tire charge  of  Bristol  &  Barber,  piano  bench 


INCORPORATED 

R.  L.  Kenyon,  Inc.,  of  Mexico,  N.  Y.,  has  been 
granted  a  certificate  of  incorporation  by  the 
Secretary  of  State,  Albany,  N;  Y.,  to  engage  in 
the  manufacture  of  cabinets  and  phonographs. 
The  capital  of  the  concern  is  $50,000. 


ADDITIONAL  S0N0RA  QUARTERS 

The  Sonora  Phonograph  Co.,  57  Reade  street, 
New  York,  has  leased  additional  quarters  at 
138-140  Duane  street. 


A  LIVE  FIRM  OF  DISTRIBUTERS 


N.  G.  Barber  and  E.  D.  Bristol 

and  cabinet  distributers.  Assisting  Mr.  Barber 
is  C.  H.  Kilmer,  a  talking  machine  man  of  con- 
siderable experience. 


Experience  of  N.  G.  Barber  and  E.  D.  Bristol 
in  Music  Trade  Standing  Them  in  Good 
Stead  as  Heads  of  the  Pathephone  Sales  Co., 
New  York,  Distributers  of  the  Pathe  Line 
of  Machines  and  Records 


TO  CONCENTRATE  ON  WHOLESALE 

Chicago,  III.,  June  13. — The  Pathe  Pathe- 
phone Shop,  which  has  been  located  for  some 
time  at  15  East  Adams  street,  and  which  has 
been  operated  by  the  Pathe  Pathephone  Co., 
withdrew  from  business  this  month.  R.  E.  Run- 
dell,  manager  of  the  company,  said  that  the 
move  followed  the  company's  policy  of  better 
concentrating  upon  the  wholesale  department 
of  its  activities. 


ENTERS  TALKING  MACHINE  FIELD 

Dayton,  O.,  June  12. — The  Thomas  Manufac- 
turing Co  ,  which  has  long  been  known  as  an 
extensive  manufacturer  of  lighting  systems  and 
other  specialties,  has  equipped  a  large  part  of 


Views  herewith  show  the  interior  of  the  new 
wareroom  just  created  by  the  Pathephone  Sales 
Co.,  of  New  York,  111  East  Fourteenth  street, 
New  York,  as  well  as  the  two  officers  of  the 
corporation,  N.  G.  Barber,  treasurer,  and  E.  D. 
Bristol,  president  (from  left  to  right). 

As  distributers  in  New  York  for  the  Pathe 
line  of  machines  and  records,  it  is  the  intention 
of  these  men  to  render  the  greatest  possible 
value  in  the  way  of  service  that  will  be  a 
direct  assistance  to  the  many  dealers  of  this 
territory.  For  many  years  Messrs.  Bristol  & 
Barber,  as  co-partners,  have  given  piano  dealers 
a  first-class  bench  and  stool  service,  and  the  ex- 
perience gleaned  in  this  work  gives  them  a  spe- 
cific knowledge  of  what  dealers  need  in  co- 
operation. 


Section  of  Pathephone  Sales  Co.  Wareroom 

"It  is  only  a  few  months  to  the  Christmas 
holidays,"  added  Mr.  Barber,  "and  I  would  urge 
dealers  to  secure  as  much  stock  as  possible, 
for  it  is  evident  that  the  demand  this  year  will 
be  larger  than  last." 


Think  of  Your  Holiday  Profits  Now!! 


THIS  WILL  SWELL  THEM 


Our  Model  "A"  will  prove  the  biggest 
attraction  to  your  trade 

A  DEPENDABLE  GUARANTEED  PHONOGRAPH  of  FULL, 
Clear,  Deep  Tone.  Handsomely  Finished,  to  Sell  at 

$4.00 


Liberal  Discount  to  Dealers,  Dis- 
tributors and  Premium  Users. 
The  BEST  Holiday  Talking  Machine 
Proposition.  One  that  will  Increase 
your  Record  Business. 

Send  for  sample  today.  Mahogany 
and  Circassian  Walnut  finishes.  Plays 
all  sizes  and  makes  of  disc  records.  Size 
9^x9^x534;  weight  6  lbs. 

Capacity  2,000  per  day.  Orders  re- 
ceived at  the  rate  of  3,500,  so  protect 
yourself  NOW. 

EVERY  PART  MANUFAC- 
TURED IN  OUR  OWN  PLANT 


FLEMISH-LYNN   PHONOGRAPH  CO. 

Factory  and  Executive  Offices  :  269  Thirty-Seventh  Street,  Brooklyn,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


IMPORTANT  PATHE  CANADIAN  DEAL 

Manufacturing  and  Distributing  Rights  Secured 
by  Pathe  Freres  Phonograph  Co.,  Ltd. 


E.  A.  Widmann,  president  of  the  Pathe  Freres 
Phonograph  Co.,  New  York,  announced  this 
week  that  an  importnat  deal  had  been  consum- 
mated which  provided  for  the  company's  Ca- 
nadian distribution  along  lines  allowing  for  ma- 
terial expansion  and  development. 

According  to  the  terms  of  this  deal  the  Pathe 
Freres  Phonograph  Co.  of  Canada,  Ltd.,  will 
have  the  entire  distributing  rights  for  the  Pathe 
products  in  the  Dominion  of  Canada,  and  will 
also  manufacture  Pathephones  and  Pathe  discs 
in  a  Canadian  factory  to  be  located  at  Toronto. 
The  executive  offices  of  the  Pathe  Freres  Phon- 
ograph Co.  of  Canada  will  also  be  located  at 
Toronto,  and  all  plans  have  been  completed  for 
the  formation  of  a  manufacturing  and  sales 
organization  which  will  enable  the  company  to 
give  maximum  service  to  the  dealers  in  Canada. 

W.  J.  Craig,  James  Markham  and  N.  G.  Vali- 
quette,  all  of  whom  are  prominent  in  Toronto 
business  circles,  are  the  executives  in  the  new 
Canadian  company,  and  it  is  understood  that 
the  Pathe  Freres  Phonograph  Co.  in  New  York 
is  actively  connected  with  the  Canadian  organi- 
zation. 

In  order  that  the  Canadian  company  may  in- 
augurate immediately  its  service  campaign  to 
the  dealers,  the  Pathe  Freres  Phonograph  Co. 
in  New  York  shipped  to  the  Canadian  company 
this  week  eight  cars  of  Pathephones  and  Pathe 
discs.  The  new  Canadian  factory  is  being  rushed 
to  completion  and  will  afford  the  new  company 
ample  facilities  to  handle  trade  in  the  Dominion. 


MYRON  J.  SCHLOSS  ON  THE  ROAD 


Myron  J.  Schloss,  president  of  Schloss  Bros., 
the  prominent  talking  machine  record  cabinet 
manufacturers  of  New  York,  left  last  week  on 
an  extended  business  trip  through  the  South 
and  West  during  the  course  of  which  he  will 
call  on  the  trade  in  Philadelphia,  Baltimore, 
Washington.   Pittsburgh  and  other  cities. 

At  the  Schloss  Bros,  factory  the  activity  con- 
tinues unabated,  the  demand  for  all  styles  of 
cabinets  being  unusually  strong.  The  wheel 
cabinet  is  proving  one  of  the  features  of  the 
summer  trade,  due  both  to  its  attractive  appear- 
ance and  its  convenience.  The  company  has 
lately  received  orders  from  all  sections  of  the 
country,  including  the  Pacific  Coast,  for  all  their 
various  cabinet  styles  to  match  the  leading 
-models  of  machines. 


GOOD  OROTUND  DISPLAY 


Chicago,  III.,  June  10. — The  Combination  At- 
tachment Co.,  makers  of  the  Orotund  sound 
boxes  and  attachments  for  playing  any  type  of 
record  on  machines  adapted  primarily  for 
playing  lateral  cut  records,  are  now  nicely  set- 
tled in  -  their  new  quarters  in  the  Republic 
Building,  where  they  have  excellent  facilities 
for  demonstrating  their  product,  together  with 
a  completely  fitted  up  laboratory  for  Mr.  Tures, 
the  acoustical  expert  and  inventor  of  the  Oro- 
tund. 

In  a  display  window  on  the  ground  floor 
lobby  of  the  Republic  Building,  a  beautiful  dis- 
play of  the  Orotund  in  the  various  adaptations 
is  made. 


TALKING  MACHINE  BUSINESS  for 
sale  in  Newark;  factory,  2-story  brick  build- 
ing, 22x65,  with  all  necessary  machinery;  an 
office  in  the  centre  of  the  city,  beautifully 
fitted  up,  two  desks,  typewriter  and  different 
other  furnishings;  about  100  different  kinds 
of  cabinet  talking  machines ;  will  sell  all  or 
in  parts,  or  will  take  in  a  partner,  an  able 
business  man ;  am  connected  in  other  busi- 
ness and  have  no  time  to  attend  the  above. 
Address  TALKING,  810  Broad  street, 
Newark,  N.  J. 


A  Distinctly  Individual  Advertising 
Plan  for  Talking  Machine  Dealers 


The  Soul  of  Music 

music  there  is  no  pleasure  possible 
that  has  a  more  far-reaching  influence  for  good 
—       upon  us.     Still  we  do  not  nearly  take  what  we 
should  from  the  music  of  the  world.     We,  therefore,  as 
a  nation  and  as  a  people,  do  not  benefit  as  we  might  from 
a  good  that  is  ours  to  take. 

A  Victrola  or  an  Edison 

in  your  home  will  enable  you  and  the  children  to  person- 
ally benefit  from  the  great  fund  of  music  which  the  world 
offers.  These  wonderful  instruments  make  it  possible 
for  you  to  render  every  kind  of  music  in  all  the  beauty 
and  power  of  the  composer  s  original  conception. 

You  should  come  m  and  hear  thesa  instruments.  Know 
their  wonderful  interpretative  powers.  No  obi;  gation 
to  buy.     Your  time  will  be  well  spent. 


LENORD 

Piano  amd  Mussc  Company 

POSTOFFICE  BLOCK 
Miami  Arizona 


ABOVE  we  reproduce  one  advertisement  from  our  new  Talking  Machine 
Selling  Campaign.  Because  of  their  beauty  and  effectiveness  in  illustration  and  text, 
and  from  our  years  of  experience  in  intimate  touch  with  the  Talking  Machine  trade,  we  know 
this  series  is  something  which  every  progressive  dealer  can  use  mighty  effectively  in 
creating  sales. 

Here  is  the  first  opportunity  the  Talking  Machine 
Dealer  has  had  to  secure  a  series  of  distinctly  indi- 
vidual  advertisements    that  he  can  call  his  own. 

These  talks  are  built  for  use  in  newspapers,  or  on  the  back  of  our  copyright,  colored  mailing 
cards.  The  names  of  any  make  of  machines  you  carry  can  be  inserted  in  each  advertisement. 
Only  one  dealer  in  a  community  to  be  closed.    If  you  want  it — write  now,  for  particulars. 

EDWARD  C.  PLUME  COMPANY 


Greatest  Musical  Advertising  Service  Company 


417-421  South  Dearborn  Street 


Chicago,  Illinois 


60,/ 


THE    TALKING    MACHINE  WORLD 


A  Necessity 

that 
Sells  Easily 

This  needle,  harder  than 
steel,  prolongs  the  life  of 
records,  a  consideration 
which  is  especially  im- 
portant when  expensive 
records  are  involved. 

It  can  be  used  hundreds 
of  times  without  being 
impaired  and  is  guaran- 
teed for  home  use  for 
three  months*  satisfac- 
tory service. 

Multi-Playing  Jewel 

Needles 

should  be  stocked  by 
every  dealer  because 
they  are  in  demand  and 
materially  improve  the 
effectiveness  of  the 
phonograph. 

They  retail  for  $1  and 
give  you  an  excellent 
profit. 

Write  today  for  prices 
and  information. 

Sonora  Phonograph 
Corporation 

GEORGE  E.  BRIGHTSON,  President 

Makers  of  Sonora  Phonograph 
and  Sonora  Multi-playing 
Jewel  Needle 

57  READE  STREET,  NEW  YORK 


WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  "Situation"  advertisement  intended  for  this  Depart- 
ment to  occupy  a  space  of  four  lines,  agate  measure, 
and  it  will  be  inserted  free.  Replies  will  also  be  for- 
warded without  cost.  Additional  space  will  be  at  the 
rate  of  25c.  per  line.  If  bold  faced  type  is  desired  the 
cost  of  same  will  be  25c.  per  line.  Business  oppor- 
tunities 25c.  per  line. 

RETAIL  SALESMAN  thoroughly  under- 
standing every  department  of  the  business  is 
open  for  a  position  that  will  give  a  real  oppor- 
tunity for  advancement.  Will  go  anywhere. 
Al  references.  Address  "Box  327,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New 
York  City. 

CREDIT  MANAGER  desires  to  change  posi- 
tion. Has  expert  knowledge  of  the  talking 
machine  business.  Has  made  a  thorough  study 
of  net  profits  in  relation  to  cost  of  doing  busi- 
ness from  a  wholesale  and  retail  sales  stand- 
point. Good  working  knowledge  of  the  French 
language.  Thoroughly  interested  in  all  that  per- 
tains to  the  talking  machine  industry.  Would 
prefer  Victor  or  Columbia  line,  also  a  large 
center.  Highest  references  given.  Address 
"Box  328,"  care  The  Talking  Machine  World, 
373  Fourth  Ave.,  New  York  City. 

WANTED,  A  POSITION  IN  THE  SOUTH 
— Am  at  present  manager  for  one  of  the  larg- 
est retail  dealers  in  Central  New  York,  and 
understand  thoroughly  the  mechanical  construc- 
tion of  all  makes  of  machines  and  a  close  buyer 
of  accessories.  I  can  sell  goods  outside  as  well 
as  inside  and  have  working  plans,  which  I  guar- 
antee will  increase  your  business.  Will  gladly 
correspond  fully  with  any  dealer  wanting  an  Al 
talking  machine  man.  Only  reason  for  chang- 
ing, I  prefer  a  warmer  climate.  Address  "Box 
329,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

WANTED — Large  concern  wants  young 
salesman  as  head  of  its  Victrola  department  in 
central  western  city  of  four  hundred  thousand. 
Must  be  a  sure  shot  closer,  one  who  can  enthuse 
sales  people  under  him  and  show  them  how. 
Don't  reply  if  you  use  liquor  in  any  way  or 
have  other  bad  habits.  No  floaters  wanted.  Ad- 
dress "Box  330,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

WANTED — Talking  machine  repair  man, 
thoroughly  experienced  in  all  branches  for  in- 
side and  outside  work.  One  who  can  drive* 
automobile  preferred.  Salary  to  start  $15.00. 
Unusual  opportunity  for  advancement  to  right 
man.  Give  full  details  in  first  letter.  Address 
"Box  331,"  care  The  Talking  Machine  World, 
373  Fourth  Ave.,  New  York  City. 

PARTNER  WANTED  by  manufacturer  of 
talking  machines,  have  a  nice  cabinet  factory, 
beautifully  fitted  up  offices,  have  invested 
$4,000.00.  My  foreman  wants  to  invest  $1,000.00. 
Want  a  first  class  salesman,  with  a  little  money 
and  clean  record,  and  one  who  can  put  his  entire 
time  to  this  business  to  come  with  us.  Good 
opportunity  for  the  right  party.  Address  "Box 
332,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

A  PROFITABLE  SIDE  LINE  for  travelers 
visiting  talking  machine  dealers.  We  have  a 
popular-priced  record  proposition  that  is  -a  sure 
money-maker  for  the  right  men.  Address  "Box 
R,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

FACTORY  FOR  SALE— Ideal  for  manufac- 
turing phonographs  or  records.  Three-story 
brick,  fully  equipped.  All  railroads.  150  miles 
New  York  and  Philadelphia.  Address  Bargain, 
care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 

WANTED— The  best  man  in  U.  S.  A.  by 
corporation  manufacturing  tone  arms  and 
sound  boxes  in  New  York  City.  Must  be  man 
with  inventive  ability,  capable  of  introducing 
time  and  cost  saving  methods.  State  age,  ex- 
perience, etc.  Address  "Box  5,"  care  The  Talk- 
ing Machine  World,  373  Fourth  Ave.,  New  York. 


WANTED— A  Strov  violin,  viola  and  cello. 
State  age,  condition  and  lowest  price.  Emerson 
Phonograph  Co.,  Inc.,  3  West  Thirty-fifth  St., 
New  York  City. 

FOR  SALE— INTEREST  IN  EXCLUSIVE 
TALKING  MACHINE  BUSINESS— Exclusive 
retail  talking  machine  house — Victor  and  Co- 
lumbia agencies — doing  largest  retail  talking 
machine  business  in  Southwest  wants  services 
of  an  experienced  man  with  $10,000.00  to  invest 
in  business.  A  most  excellent  opportunity  for 
experienced  talking  machine  man  with  capital. 
References  as  to  character  and  ability  required. 
Increasing  capital  from  $15,000.00  to  $25,000.00 
result  of  growth  of  business.  Located  in  city 
of  65,000  population.  Center  of  rich  trading 
territory.  Will  stand  closest  investigation. 
Address  "Box  S500,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

RECORD  MANUFACTURING  EXPERT 
would  like  to  hear  from  some  company  which 
is  having  difficulties  in  some  department  or  from 
parties  contemplating  the  manufacture  of  rec- 
ords. Have  had  twelve  years  experience  here 
and  abroad  and  have  intimate  knowledge  of  all 
branches  of  record  making  from  the  blank  wax 
to  the  finished  product.  Can  systematize  and 
reduce  costs.  "Box  333,"  care  The  Talking  Ma- 
chine World,  373  Fourth  Ave.,  New  York  City. 

'.  POSITION  WANTED— Buyer  or  inspector  for  your 
Cabinet  Department  by  an  experienced  furniture  man,  who 
understands  woodwork  construction.  Highest  reference. 
"Box  334,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York. 

POSITION  WANTED — Young  man,  age  27,  desires 
position  with  reliable  firm;  thoroughly  competent  and  un- 
derstands all  details,  purchasing  parts,  repairing  and  assem- 
bling. Best  references.  Address  "Box  335,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New  York. 

YOUNG  MAN  WANTED— Gentile,  to  take  charge  of 
new  Brooklyn  suburban  talking  machine  store,  spend  part 
time  inside  and  part  outside  selling;  make  slight  repairs. 
Write  only,  stating  experience  and  salary  and  commission 
wanted,  to  N.  W.  Herrington,  1543  East  Fourteenth  St., 
Brooklyn,  N.  Y. 

POSITION  WANTED— A  first-class  Victrola  and  talk- 
ing machine  mechanic,  with  18  years'  experience  in  the 
talking  machine  business,  also  factory  experience,  and 
possessing  inventive  ability  and  a  thorough  knowledge  of 
spring  motors,  sound  boxes,  etc.  Good  sound  box  assem- 
bler. Desires  position  with  reliable  firm.  Will  go  any- 
where. "Box  336",  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York. 

SALESMAN  WANTED — Company  manufacturing  com- 
plete line  of  high  grade  talking  machines  has  splendid 
opening  for  first-class  salesman,  experienced  in  selling 
talking  machines  to  dealers.  Give  fullest  particulars  as  to 
age,  experience,  references,  etc.  Address  "J.  E.,  No.  2," 
care  The  Talking  Machine  World,  220  South  State  St., 
Chicago,  111. 

THE  THOMAS  MANUFACTURING  CO.,  Dayton, 
Ohio,  makers  of  tone  arms,  machinings,  stampings,  punch 
and  die  work,  tool  makers,  die  workers,  etc.  Address 
Thomas  Manufacturing  Co.,  Dayton,  Ohio,  Factory  Dept.  M. 


WANTED 

Motor  Expert 

A  manufacturer  of  plionograph  motors 
and  phonograplis  wishes  to  hire  an  ex- 
perienced man' to  take  charge  of  Motor 
Manufacturing  .  Department.  Factory 
located  in  the  Middle  West.  State  your 
age,  your  experience  in  this  line  and  full 
particulars. 

Address  "Motor  Expert" 

Care  of  TALKING  MACHINE  WORLD 
373  4th  Ave.,  N.  Y.  City 


WANTED — Thoroughly  competent  phono- 
graph man  to  take  charge  of  assembling.  Must 
have  a  technical  and  practical  knowledge  of  all 
phonograph  parts  and  be  fully  acquainted  with 
and  able  to  detect  imperfections.  Only  those 
who  can  fill  these  requirements  need  apply,  stat- 
ing age,  experience,  references  and  salary  ex- 
pected. Address  "A,"  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 


Manufacturers,  Jobbers,  Retailers  and  every 
description  of  Talking  Machine  Dealers: — I  will 
pay  cash  for  Remainders  of  any  quantity.  We 
are  in  the  market  for  complete  bankrupt  stocks 
and  new  records  of  all  descriptions.  When  any 
part  of  your  stock  is  for  sale,  for  quick  action, 
write  3.  I.  Williams  Book  Co.,  533  Main  street, 
Worcester,  Mass. 


THE    TALKING    MACHINE  WORLD 


61 


THE  PATHEPHONE  IN  INDIANAPOLIS 

Tobin  Bros.  Very  Energetic  and  Successful  in 
Handling  That  Line  Both  Wholesale  and  Re- 
tail— Have  Handsome  Store — Good  Publicity 


AN  ADVERTISING  TRIUMPH 


Indianapolis,  Ind.,  June  5. — Among  the  active 
factors  in  the  local  talking  machine  field  are 
Tobin  Bros.,  who  several  months  ago  became 
Indiana  distributors  for  the  Pathe  phonographs 
and  records  and  who  opened  a  retail  store  in 
one  of  the  choicest  locations  in  the  retail  dis- 
trict of  this  city.  M.  P.  Tobin  is  head  of  the 
concern  and  is  assisted  by  his  two  brothers,  all 
of  whom  have  been  extremely  busy  and  very 
successful  ever  since  entering  the  business. 

J.  F.  Collins,  general  sales  manager  of  the 


Tobin  Bros.'  Attractive  Quarters 

Pathe  Freres  Phonograph  Co.,  who  was  in 
Indianapolis  recently,  highly  complimented 
Tobin  Bros.,  on  the  arrangement  and  location 
of  the  store  and  the  manner  in  which  the  com- 
pany was  conducting  its  business. 

Mr.  Tobin  is  at  present  working  a  new  and 
interesting  advertising  stunt  by  distributing 
gratis,  a  song  entitled  "At  Home,  With  My 
Pathe  Pathephone,"  the  words  and  music  writ- 
ten by  Ervin  R.  Miller,  a  local  composer.  The 
music  is  written  in  lively  one-step  rhythm  and 
should  prove  popular. 


APPOINTED  FACTORY  DISTRIBUTERS 


W.  R.  Anderson  &  Co.,  220  Fifth  avenue,  New 
York,  have  been  appointed  factory  distributers 
for  the  Domino  records,  manufactured  by  the 
Domino  Phonograph  Co.,  New  York.  They 
have  perfected  a  competent  sales  organization 
and  have  made  far-reaching  plans  whereby  the 
dealers  throughout  the  country  will  receive 
prompt  and  efficient  service  and  co-operation. 

The  Domino  record  is  manufactured  by  men 
who  have  been  associated  with  the  talking  ma- 
chine industry  for  many  years,  and  the  first 
lists  of  these  records  present  the  names  of 
artists  who  have  achieved  country-wide  fame. 
The  Domino  record  is  a  "hill  and  dale  record" 
and  will  play  on  all  machines  constructed  to 
reproduce  this  type  of  record.  It  is  a  double- 
faced  record  and  the  library  will  include  all 
classes  of  music,  new  supplements  being  issued 
monthly. 


MAKING  TALKING  MACHINE  PARTS 

The  Consolidated  Phono  Parts  Corp.,  which 
has  taken  over  several  large  concerns  in  the 
talking  machine  field,  is  now  producing  tone- 
arms,  sound  boxes  and  all  talking  machine  parts 
at  its  factory  in  New  York.  This  plant  occupies 
many  thousand  square  feet  in  the  building  at 
142  West  Fourteenth  street  and  the  company 
is  making  a  specialty  of  turning  out  parts  to 
order.  Harry  Davis  is  in  direct  charge  of  sales, 
and  has  already  closed  contracts  involving  many 
thousands  of  parts. 


Eldridge  R.  Johnson,  president  of  the  Victor 
Talking  Machine  Co.,  has  leased  Castle  Wall, 
the  property  of  Myron  H.  Oppenheim,  for  a 
summer  residence.  The  property  is  located  on 
a  hill  just  west  of  the  railroad,  between  Holly- 
wood and  Elberon,  N.  J. 


E.  C.  Plume,  Former  Member  of  Trade,  Now 
of  Sunlight  of  Publicity  Fame,  Produces  Re- 
markable Series  of  Syndicated  Talking  Ma- 
chine Newspaper  Ads  and  Folders 


Chicago,  III.,  June  10. — The  E.  C.  Plume  Co., 
417  South  Dearborn  street,  this  city,  is  just  out 
with  a  very  remarkable  series  of  talking  ma- 
chine advertisements  for  the  dealers'  use.  The 
advertisements  are  entirely  out  of  the  ordinary, 
both  as  to  text  and  illustrations — both  being 
the  work  of  artists  in  their  respective  lines. 
They  are  furnished  the  dealer  for  insertion  in 
his  local  papers  complete,  save  for  the  inser- 
tion of  the  dealers  name  and  that  of  the  ma- 
chine or  machines  offered.  Before  embarking 
in  his  present  business,  Mr.  Plume  was  for  fif- 
teen years  a  very  prominent  member  of  the 
talking  machine  trade,  and  the  knowledge  of 
conditions  thus  gained  have,  of  course,  been  at 
the  disposal  of  the  trained  experts  who  have  de- 
signed these  advertisements.  They  are  also  fur- 
nished in  attractive  folder  form  for  direct  mail- 
ing. The  company  is  also  nearly  ready  with  a 
new  series  of  piano  and  musical  instrument  ads 
which  far  surpass  anything  the  company  has 
done  in  this  line  in  the  past.  The  company  also 
has  ad  services  for  practically  every  line  of 
merchandise. 


UNION  PHONOGRAPH  SUPPLY  CO. 

Is  New  Name  of  the  Old  Union  Specialty  and 
Plating  Co.,  Makers  of  Talking  Machine  Ac- 
cessories— Moves  Into  New  Quarters 


Cleveland,  O.,  June  12. — W.  J.  McNamara. 
president  of  the  concern  formerly  known  as  the 
Union  Specialty  &  Plating  Co.,  announces  that  it 
has  changed  its  name  to  the  Union  Phonograph 
Supply  Co.  The  concern  manufactures  tone 
arms  and  sound  boxes  for  all  makes  of  talking 
machines,  and  due  to  the  constantly  increasing 
business  which  it  is  doing  it  has  secured  new 
quarters  at  1100  West  Ninth  street,  where  a 
building  containing  over  50,000  square  feet  of 
space  has  been  made  ready  for  occupancy.  On 
another  page  of  this  issue  will  be  found  an  an- 
nouncement of  the  removal  of  the  firm  into  its 
new  headquarters. 


FILE  INCORPORATION  PAPERS 

The  Mutual  Talking  Machine  Co.  received  a 
charter  of  incorporation  this  week  from  the 
Secretary  of  State  at  Albany,  N.  Y.  The  capi- 
tal of  the  concern  is  $15,000  and  the  incor- 
porators are  H.  Segal,  H.  Lobschutz,  Maurice 
Richmond  and  W.  Phillips.  The  last  two  named 
incorporators  are  connected  with  the  Enter- 
prise Music  Co.,  prominent  in  music  publishing 
circles,  and  this  company  will  be  actively  asso- 
ciated with  the  Mutual  Talking  Machine  Co.  in 
the  future.  The  company  will  manufacture  ma- 
chines, cabinets  and  parts. 


The  Victor  Victrola  department  of  the  Hoff- 
man music  store,  of  Wooster,  O.,  is  now  in 
charge  of  S.  Townsley,  who  was  formerly  con- 
nected with  the  Victrola  department  of  John 
Wanamaker,  New  York  City.  Mr.  Townsley 
assumed  his  new  duties  last  week  and  is  opti- 
mistic over  the  outlook. 


TRANSCONTINENTAL  TONE  TESTS 

Madame  Marie  Rappold  Completes  Country 
Wide  Demonstration  Tour  With  the  New 
Edison  Diamond  Disc  Phonograph  at  a  Tone 
Test  Held  in  Seattle,  Wash. 


Seattle,  Wash.,  June  3. — May  31  saw  the 
wind-up  in  this  city  of  the  Transcontinental  tone 
test  tour  which  the  new  Edison  Diamond  Disc 
phonograph  and  Mme.  Marie  Rappold,  prima 
donna  soprano  of  the  Metropolitan  Opera  Co., 
were  the  principal  participants.  The  tour  be- 
ban  in  Rochester,  N.  Y.,  on  April  26. 

On  April  28  Mme.  Rappold,  Verdi  E.  D.  Ful- 
ler, general  supervisor  for,  and  Arthur  Walsh, 


Mme.  Marie  Rappold 

violinist  of  the  Edison  laboratory,  gave  a  tone 
test  before  2,500  music  lovers  at  Carnegie  Hall, 
New  York.  The  tone  test  was  then  given  be- 
large  audiences  in  Newark,  N.  J.;  Philadelphia, 
Cincinnati,  Columbus,  Evanston,  III;  Minneap- 
olis, St.  Paul,  Birmingham,  Dallas,  Pueblo  and 
Greeley,  Colo.;  Pasadena,  San  Diego,  Los  An- 
geles, San  Francisco  and  finally  this  city.  The 
tour  covered  in  all  nearly  12,000  miles  and  some 
30,000  people  made  up  the  composite  audience. 
The  accompanying  illustration  shows  Mme. 
Rappold  posing  with  the  new  Edison  in  the 
store  of  Laurence  H.  Lucker,  Minneapolis. 


NEW  QUARTERS  FOR  GRAF0N0LA  CO. 

Cleveland,  O.,  June  12— The  Grafonola  Co., 
of  913  Euclid  avenue,  has  leased  the  retail  store 
room  on  the  first  floor  in  the  new  Hotel  Statler 
addition  on  upper  Euclid  avenue,  for  a  term  of 
ten  years,  at  a  reported  rental  of  $10,000  per 
year.  The  new  quarters,  which  include  a  mezza- 
nine floor  and  the  basement,  will  contain  ap- 
proximately 6,000  square  feet  of  floor  space. 
The  concern  recently  increased  its  capitaliza- 
tion from  $25,000  to  $50,000,  the  increase  being 
in  common  stock. 


Talking  Machine  Supplies 
and  Repair  Parts 


THE  RENE  MANUFACTURING  CO. 

HILLSDALE,  NEW  JERSEY 


62 


THE    TALKING    MACHINE  WORLD 


VICTOR  DEALERS  DINED  IN  BUFFALO 

Neal,  Clark  &  Neal  Give  Banquet  to  Introduce 
V.  W.  Moody,  the  New  Sales  Manager  of 
the    Company — Interesting   Addresses  Made 


Buffalo,  N.  Y.,  June  9. — Over  sixty  Victor 
dealers  in  Buffalo  and  neighboring  cities  and 
towns  in  New  York,  Pennsylvania  and  Ohio 
were  the  guests  of  Neal,.  Clark  &  Neal,  the 
prominent  Victor  distributors  of  this  city  at  a 
banquet  given  on  May  25  in  the  Dutch 
grill  of  the  Hotel  Statler,  for  the  purpose  of 
introducing  V.  W.  Moody,  who  recently  came 
from  New  York  City  to  become  sales  manager 
for  Neal,  Clark  &  Neal. 

Following  the  banquet  proper  the  dealers 
listened  to  illuminating  and  interesting  ad- 
dresses on  trade  topics  from  Mr.  Moody,  who 
talked  on  the  "Opportunities  and  Possibilities  of 
Victrola  Dealers  and  Distributors." 

In  the  course  of  his  address  Mr.  Moody 
brought  out  a  number  of  interesting  points 
which  greatly  impressed  the  dealers  present. 
He  cited  concrete  instances  where  dealers  had 
achieved  success  with  the  Victor  line  by  the  use 
of  good  sound  business  methods,  and  also 
pointed  out  where  other  dealers  had  failed  be- 
cause they  had  not  recognized  that  the  Victor 
business  required  specialization  and  concentra- 
tion in  order  to  be  profitable. 

Mr.  Moody  illustrated  how  the  Victor  dealers 
can  build  up  a  profitable  record  business  and 
emphasized  the  fact  that  record  sales  consti- 
tute an  unfailing  barometer  of  a  dealer's  suc- 
cess. He  told  the  dealers  that  they  should 
study  the  regular  Victor  catalog  and  the  records 
themselves  and  know  what  the  good  things  are 
and  just  what  the  good  points  of  a  record  con- 
sists of.  He  devoted  a  little  time  to  the  dis- 
cussion of  stock  systems,  and  as  Mr.  Moody  is 
recognized  as  one  of  the  foremost  authorities 
in  this  country  in  this  particular  division  of  the 
Victor  business,  his  suggestions  were  received 
with  interest. 

Mr.  Moody's  address  was  marked  by  frequent 


applause  as  he  emphasized  various  points  which 
the  average  Victor  dealer  is  inclined  to  over- 
look in  the  conduct  of  his  daily  business,  and 
one  of  Mr.  Moody's  timely  Southern  stories 
gave  a  humorous  finish  to  one  of  the  most 
valuable  and  interesting  discussions  that  the 
local  trade  has  ever  heard. 

The  other  speakers  were  O.  C.  Neal,  of  Neal, 
Clark  &  Neal,  who  acted  as  toastmaster;  L.  I. 
Brennenarc,  of  the  educational  department  of 
the  Victor  Talking  Machine  Co.,  who  pointed 
out  the  opportunities  for  placing  the  Victor  in 


the  schools  and  the  benefits  that  were  gained 
through  that  means  in  the  development  of  busi- 
ness generally  and  who  stated  that  the  average 
dealer  did  not. appear  able  or  willing  to  go  after 
that  trade  properly.  The  last  speaker  was 
Arthur  F.  Sheldon,  the  noted  salesmanship  ex- 
pert and  head  of  the  Sheldon  School,  who  of- 
fered some  general  points  on  good  salesman- 
ship. 

On  the  day  following  the  banquet  the  dealers 
were  taken  on  a  sightseeing  trip  to  Niagara 
Falls  by  the  Neal,  Clark  &  Neal  Co. 


CENSUS  BUREAU  ISSUES  STATISTICS  ON  MUSIC  INDUSTRY 

Preliminary  Statement  of  Facts  Obtained  in  Piano,  Talking  Machine  and  Organ  Trade  Census 
of  1914  Published  by  the  Census  Bureau — Some  Amusing  Figures 


Washington,  D.  C,  June  3. — A  preliminary 
siatement  of  the  general  results  of  the  1914 
ctnsus  of  manufactures  for  the  piano,  organ, 
phonograph,  graphophone  and  talking  macmne 
Industry  has  been  issued  by  Director  Sam  L. 
Rogers,  of  the  Bureau  of  the  Census,  Depart- 
ment of  Commerce.  It  consists  of  a  statement 
of  the  quantities  and  values  of  the  various  prod- 
ucts manufactured,  prepared  under  the  direction 
for  the  uninitiated,  but  to  members  of  the  trade 
acquainted  with  the  actual  facts  give  reasoc 
for  humorous  comment  due  to  the  glaring  in- 
supposed  to  represent  gains  and  losses. 

Reports  were  received  from  339  establish- 
ments which  manufactured  pianos  and  organs 
of  these  establishments,  including  the  materials, 
music  rolls  and  other  supplies  manufactured  by 
them,  amounted  to  $68,769,476.  At  the  census 
of  1909  there  were  reported  380  establishments, 
thus  a  decrease  of  41  in  the  number  of  establish- 
ments and  1.8  per  cent  in  the  value  of  products. 

In  addition,  in  1914,  seven  establishments,  en- 
gaged primarily  in  other  industries,  manufac- 
tured pianos  and  organs,  materials  and  supplies 
valued  at  $38,167,  and  10.428  player  attachments, 

The  number  of  pianos  of  all  kinds  manufac- 
tured decreased  from  364,545  in  1909  to  325,893 
in  1914,  or  10.6  per  cent,  and  the  value  decreased 
from  $58,493,846  to  $56,266,362,  or  38  per  cent. 


The  decrease  in  this  branch  of  the  industry  is 
due  entirely  to  the  falling  off  in  the  output  of 
upright  pianos  without  player  attachments. 

In  the  manufacture  of  organs  there  was  a 
falling  off  in  number,  but  a  decided  increase 
in  value,  the  number  having  decreased  from  65,- 
335,  in  1909  to  42,806  in  1914,  or  by  34.5  per 
cent,  while  the  value  increased  from  $5,309,016 
to  $6,378,912,  or  by  20.2  per  cent. 

Corresponding  to  the  increase  in  the  number 
of  pianos  with  player  attachments  reported, 
there  was  a  considerable  increase  in  the  value 
of  perforated  music  rolls  manufactured,  namely, 
from  $216,159  in  1909  to  $853,357  in  1914,  or 
285.5  per  cent. 

A  great  increase  is  shown  in  the  manufacture 
of  phonographs,  graphophones,  talking  machines, 
records  and  blanks.  The  output  of  these  ma- 
chines increased  from  344,681  with  a  value  of 
$5,406,684,  in  1909,  to  515,154,  with  a  value  of 
$15,290,491,  in  1914.  or  by  49.4  per  cent,  in  num- 
ber and  182.8  per  cent,  in  value.  The  records 
and  blanks,  although  increasing  but  little  in 
number,  increased  in  value  from  $5,007,104  to 
$11,111,418  or  by  121.9  per  cent. 


Thomas  F.  Hennessey  has  secured  the  Edi- 
son Diamond  Disc  agency  for  Oswego,  N.  Y., 
and  has  received  his  first  shipment  of  machines. 


Jobbers,  get  in  for  your  contracts  early. 
i  Distributors,  be  on  the  jump  and  get  in  on 
^  the  ground  floor.  Dealers,  make  the  most 
of  "your  chance"  while  it  is  still  open. 


W    WRITE  TO  FIND  OUT  ABOUT  ^ 
THE  NEW  MONEY-MAKER 

To  increase  the  dealer's  profit,  we  are  making  new,  double  disc  records,  which  we  will 
be  ready  to  ship  about  the  middle  of  July.  NO,  they  aren't  small  ones — they  are 
in  the  popular  ten  and  twelve  inch  sizes.    Several  hundred  numbers  in  the  first  list. 

Progress  means  moving  ahead.  That's  why,  in  every  issue  of  the  World,  we  put  out 
something  NEW.  We  prove  in  concrete  form  that  we  are  constantly  "going  ahead." 

Our  line  of  machines  retail  from  ten  to  two  hundred  dollars.  Our  Pride  is  the  Fraad  Jr.,  a  cabinet 
machine  which  retails  at  thirty-five  dollars. 

The  machine  proposition  we  offer  to  dealers  means  an  increased  total  in  the  dealer's  sales  and  an 
increase  of  sales  means  an  increase  in  profits. 

Our  organization  specializes  on  delivery.  "Peppy"  delivery  service  not  only  brings  lots  of  new  busi- 
ness, BUT  it  keeps  our  present  dealers  "busy  all  the  time."    We  keep  our  machines  "ready  to  ship.' 

Write  for  catalogues  and  other  particulars 

FRAAD  TALKING  MACHINE  CO.,  Inc. 

225  Lexington  Avenue,  New  York  City  Showrooms:  1160  Broadway 

Telephones,  5106-5821  Murray  Hill 


THE   TALKING   MACHINE  WORLD 


63 


REPAIRS 

TALKING  MACHINE  TROUBLES  AND 
HOW  TO  REMEDY  THEM 

Conducted  by  Andrew  H.  Dodin 


[This  department  of  The  Talking  Machine  World  which 
was  started  with  the  April  issue,  is  designed  for  the 
service  of  all  classes  of  our  readers,  including  those  who 
make,  and  those  who  sell,  talking  machines.  A  talking 
machine  out  of  order  often  reflects  both  upon  the  maker 
and  dealer,  and  yet  frequently  the  trouble  is  so  slight 
that  the  simple  knowledge  of  repairs  will  permit  of  the 
machine  being  put  into  proper  running  order,  quickly 
and  practically  without  expense.  In  the  large  cities  talking 
machine  repair  shops  are,  of  course,  available,  but  this 
department  should  prove  of  particular  value  to  the  out- 
of-town  talking  machine  men. 

Andrew  H.  Dodin,  who  conducts  this  department,  has  a 
wide  and  enviable  reputation  as  a  repairer  of  talking  ma- 
chines and  conducts  an  exclusive  talking  machine  repair 
shop  at  25  East  Fourteenth  street,  New  York.  Tell  him 
your  troubles  through  The  World  and  he  will  help  you  if 
possible.    The  service  is  free. — Editor.] 

The  average  dealer  expects  that  when  he  un- 
packs a  new  machine  it  should  run  perfectly 
when  he  puts  on  the  first  record,  and  seems 
very  much  surprised  and  loud  in  his  condemna- 
tion of  the  particular  manufacturer  of  it,  when 
he  finds  that  the  springs  jump  or  it  varies  in 
pitch  or  has  some  other  fault  that  motors  are 
heir  to. 

When  we  buy  an  automobile  or  a  fine  Swiss 
watch  we  would  not  think  of  accepting  them 
unless  the  automobile  was  tried  out  many 
times  or  the  watch  was  timed  to  the  second — 
so  why  should  we  think  that  a  machine,  which 
might  possibly  have  been  in  its  respective  pack- 
ing case  for  two  or  three  months,  knocking 
around  storehouses,  freight  cars  and  express 
wagons,  to  be  absolutely  right  without  first 
looking  it  over  and  readjusting  it. 

The  dealer,  by  using  a  little  judgment,  will 
save  himself  a  lot  of  useless  trouble  by  making 
it  a  rule  to  examine  every  motor  in  the  new 
machines  he  unpacks,  and  I  suggest  that  he 
follow  the  little  points  I  am  giving,  in  the 
order  named: 

1 —  Wipe  off  vaseline  from  spirals  of  gover- 
nor shaft  and  turntable  spindle  with  cheese 
cloth. 

2 —  Take  small  screwdriver  and  test  all 
screws,  particularly  the  governor  bearing  screws 
and  the  governor  gear  screw,  also  the  screws 
holding  motor  to  board. 

3 —  Be  sure  that  all  bits  of  cabinet  wood  ex- 
celsior or  other  packing  material  are  removed 
from  all  parts  of  the  motor,  especially  the  gear 
teeth. 

A — Oil  all  bearings,  gear  teeth  and  governor 
check  leather  or  felts. 

5 —  Put  pure  vaseline  on  spirals  and  winding 
gears. 

6 —  Wind  up  motor  and  let  it  run  down  two 
or  three  times— this  will  distribute  the  graphite 
all  through  the  coils  of  the  springs  and  pre- 
vent them  jumping. 

If  these  points  are  followed  out  with  all  new 
machines  you  will  prevent  many  repetitions  of 
the  troubles  you  have  had  in  the  past. 

To  continue  my  article  in  the  May  issue,  in 
reference  to  Victor-Victrolas  IX,  Type  F 
motors,  will  say  that  I  have  had  many  dealers 
ask  me  the  cause  of  the  jump  or  knock  in  the 
spring  cages  in  this  particular  motor. 

I  can  best  explain  these  causes  as  I  have 
found  them  by  outlining  my  method  of  repair- 
ing those  that  have  been  sent  to  me  for  ad- 
justment. 

I  first  examine  the  springs  (by  examining,  I 
mean  take  them  out  of  the  cage  and  clean  off 
old  graphite  with  gasolene),  see  that  they  are 
not  cracked  in  any  place,  put  them  back  in  cage 
and  put  in  new  graphite  mixture. 

Before  putting  spring  cage  caps  into  place  I 
make  sure  that  they  are  perfectly  straight — not 
bent  so  that  they  press  against  the  spring. 

I  then  see  that  the  tangs  on  the  cage  are  per- 
fectly straight — sometimes  smooth  them  off 
with  emery  cloth  and  then  take  winding  shaft 
and  emery  off  any  ridges  or  rough  spots  where 
the  sleeves  of  the  cage  touch  it. 

Reassembling  motor,  oiling  all  parts  and  put- 
ting vaseline  on  spirals  completes  the  work. 
Then  wind  up  springs  and  test.  If  the  little  de- 
tails are  followed  out  and  the  work  done  with 


care  and  judgment,  there  is  no  reason  why  you 
should  have  any  trouble  with  this  motor,  and  I 
will  say  that  I  find  it  one  of  the  best  running 
motors  that  I  know  of,  and  from  a  repairman's 
view,  one  of  the  simplest  to  repair  and  adjust. 
"Mr.  A.  H.  Dodin, 

"Care  The  Talking  Machine  World, 
"New  York. 

"Dear  Sir — On  several  machines  that  I  have 
had  recently,  none  of  which  might  be  termed 
standard  makes,  I  have  had  considerable  diffi- 
culty in  adjusting  the  speed.  I  operate  the 
speed  regulator  as  directed,  but  it  does  not 
respond  readily.  For  instance,  if  I  desire  to 
slow  down  the  motor,  the  regulator  does  not 
appear  to  work  until  it  acts  as  an  absolute  brake 
and  stops  the  machine.  Can  you  give  me  any 
advice  as  to  how  to  adjust  the  speed  regulator 
to  get  the  best  results? — L.  W.  B." 

Answer. — It  is  a  very  difficult  matter  to  defi- 
nitely locate  your  troubles  without  examining 
the  machine  in  question.  There  are  so  many 
different  styles  of  speed  regulators  in  use  at 
present  on  motors,  which  as  you  say,  are  not 
of  standard  make,  that  without  knowing  the  ex- 
act method  of  speed  control  used  it  would  be 
foolish  for  me  to  try,  in  this  limited  space,  to 
describe  the  troubles  which  might  happen  to 
any  or  all  of  them. 

Could  you  let  me  know  the  name  of  machine 
or  the  manufacturer  of  them  and  I  will  be 
pleased  to  give  you  further  information? — A.  H. 
Dodin. 

"Repairs,  Talking  Machine  World,  New  York, 

"Gentlemen — I  have  read  with  interest  your 
articles  on  the  lubricating  of  the  spring  with 
graphite.  Would  appreciate  it  if  you  could  ad- 
vise me  of  the  most  suitable  oil  to  be  used  for 
other  parts  of  the  motor,  such  as  the  gears, 
or,  if  oil  is  the  best  substance. — M.  M." 

Answer. — The  best  oils  I  can  recommend  for 
use  on  talking  machine  motors  are  Wado-Oil, 
manufactured  by  Wade  &  Wade.  There  are  a 
number  of  very  good  oils  on  the  market,  suit- 
able for  talking  machine  motors  and  are  used 
very  successfully:  the  Wado-Oil,  manufactured 
by  Wade   &  Wade,   Chicago,  and  the  Victor 


lubricating  oil,  put  out  by  the  Victor  Talking 
Machine  Co.,  of  Camden.  These  and  other 
suitable  oils  may  be  obtained  from  almost  any 
talking  machine  dealer. — A.  H.  Dodin. 

D.  L.  Sinter,  Philadelphia,  Pa. — Your  letter 
will  be  answered  personally  by  mail  within  a 
few  days. — A.  H.  Dodin. 

"Repair  Department,  The  World,  New  York, 

"Gentlemen — I  have  a  machine  of  foreign 
make  on  which  the  reproducer  worked  very  well 
when  it  was  new.  Recently,  however,  the  re- 
producer blasts  on  ordinarily  high  notes  and 
otherwise  proves  unsatisfactory.  It  has  not 
been  dropped  or  otherwise  damaged  to  my 
knowledge.  Will  you  kindly  suggest  what  may 
be  the  trouble  with  the  soundbox? — C.  J.  S." 

Answer. — Blasts  in  a  reproducer  are  caused 
by  several  reasons,  as  follows:  the  rubber  in- 
sulators or  gaskets  become  dry  and  hard,  leav- 
ing the  diaphragm  loose  in  its  setting;  the 
screws  holding  the  needle  arm  to  frame  work 
loose,  permitting  the  arm  to  become  loose  on 
its  bearing  points;  the  wax  which  is  placed  al 
the  point  of  contact  of  the  needle  arm  to  the 
diaphragm  may  become  cracked  or  the  screws 
holding  the  metal  back  (or  in  some  cases  a 
face  ring  is  used  which  presses  against  the  gas- 
ket), may  not  be  tight.  If  you  look  over  all 
these  points  carefully,  replace  gasket  if  neces- 
sary and  tighten  all  screws,  I  should  say  that 
the  soundbox  will  reproduce  perfectly. — A.  H. 
Dodin. 


PATHE  JOBBERS  TO  MEET  JUNE  19 

It  is  understood  that  the  jobbers  throughout 
the  country  representing  the  Pathe  Freres 
Phonograph  Co.,  New  York,  will  convene  in 
New  York  the  week  of  June  19,  and  hold  their 
first  annual  convention.  A  number  of  import- 
ant matters  will  be  discussed  at  this  conven- 
tion, and  it  is  expected  that  every  Pathe  jobber 
will  be  in  attendance. 


Carl  Noelke,  piano  and  Victor  dealer  of  La 
Crosse,  Wis.,  has  enlarged  his  quarters  through 
the  erection  of  a  two-story  addition. 


BUFFALO 

RAILROAD  -  EXPRESS-  STEAMSHIP 


Look  at  the  list  of 
railroads  running 
out  of  Buffalo; 
New  York  Central, 
West  Shore,  Lake 
Shore,  Nickel 
Plate,  Wabash, 
Erie,  Pennsyl- 
vania, Lackawan- 
na, Grand  Trunk, 
Michigan  Central, 
Lehigh,  B.  R.  &  P. 
and  B.  &  S. 


Four  express 
companies  will 
give  you  a  com- 
plete service: 
American,  Na- 
tional, Adams  & 
Wells-Fargo. 


Boat  lines  touch  a 
great  many  cities, 
on  the  La k  e  s , 
and  Andrews' 
Service  can  catch 
any  boat  on  fifteen 
minutes'  notice. 


Doesn't  it  stand  to  reason  that 
we  mean  what  we  say  when 
we  remark:  Andrews'  Victor 
Service  is  Fast  and  Complete. 

.  W.  D.  Andrews,  Buffalo,  N.  Y. 

Andrews 


64 


THE    TALKING    MACHINE  WORLD 


A  FACTORY  WHERE  EFFICIENCY  IS  THE  WATCHWORD 

Plant  of  the  Brunswick-Balke-Collender  Co.,  in  Dubuque,  la.,  Which  Is  Being  Devoted  to  the 
Manufacture  of  Talking  Machines,  Unusually  Well  Equipped  According  to  Modern  Ideas 
— Time  and  Labor  Saving  Devices  Used — Machines  in  the  Making — Interesting  Review 

Chicago,  III.,  June  10. 


-The  question  that  is 
invariably  asked  by  the  trade  nowadays  when 
the  announcement  has  been  made  of  a  new  con- 
cern entering  the  talking  machine  manufactur- 
ing field,  is  "Will  it  be  able  to  make  deliveries?'' 
There  need  be  little  doubt  as  to  the  ability  in 
this  respect  of  the  Brunswick-Balke-Collender 
Co. 

Peculiar  conditions  surround  the  talking  ma- 
chine debut  of  this  great  corporation.  It  might 
almost  be  said  that  this  concern  came  into  this 
line  fully  equipped.  When  the  company  decided 
to  bring  out  the  Brunswick  talking  machine  it 
was  potentially  ready.  In  its  well-equipped 
plants  at  Muskegon,  Mich.,  and  Dubuque,  la., 
this  company  had  been  making  cabinets  for 
other  talking  machine  manufacturers  for  some 
time.  In  fact,  although  this  has  not  been  gen- 
erally known,  quite  an  amount  of  installing  had 
been  done.  Not  only  had  this  concern  had  the 
collective  experience  of  years  of  cabinet  making, 
but  in  charge  of  the  piano  case  and  talking  ma- 
chine cabinet  departments  was  a  man  who  had 
had  years  of  experience  in  piano  factories  and 
was  a  thoroughly  equipped  acoustician  as  well 
as  an  expert  case  designer.  It  is  the  purpose 
of  this  article  to  give  some  idea  of  the  com- 
pany's plant  at  Dubuque,  where  something  like 
16.000  Brunswick  talking  machines  are  now  in 
progress  of  construction,  and  where  a  great 
many  more  will  be  put  in  work  in  the  course  of 
a  week  or  two.  These  instruments  will  be  ready 
for  shipment,  in  considerable  quantities,  on 
August  first. 

The  plant  at  Dubuque  is  an  unusual  one  in 
many  ways.  It  has  been  possible  for  the  com- 
pany to  do  there  what  it  could  not  do  in  larger 
cities,  because  of  the  disproportionate  cost  of 
land.  The  factory  buildings  themselves  occupy 
from  eight  to  ten  acres,  while  the  whole  plant, 
including  lumber  yards,  auxiliary  buildings  and 


Where  the  Covers  Are  Made 

land  provided  for  the  purpose  of  future  expan- 
sion, covers  something  like  thirty-five  acres. 
There  are  four-one-story  buildings  each  800  feet 
long  by  something  over  a  100  feet  wide,  giving 
a  total  space,  including  auxiliary  buildings,  of 
somewhere  between  350,000  and  400,000  square 


feet.  The  plant  is  on  the  main  line  of  the  Great 
Western  and  connects  directly  with  the  Illinois 
Central,  Chicago,  Milwaukee  &  St.  Paul  and 
C.  B.  &  Q.  railroads.  The  yards  contain  at  all 
times  at  least  two  and  one-half  million  feet  of 
lumber,  giving  plenty  of  time  for  further 
weather  seasoning  before  admission  to  the  dry 
kilns.    Speaking  liberally,  the  plant  is  run  by 


One  of  the  most  interesting  places  of  the 
whole  plant  is  the  immense  veneer  store  room. 
When  The  World  man  visited  it,  he  was  told 
that  there  were  something  like  two  million  feet 
of  mahogany,  500,000  feet  of  quarter  sawed  oak, 
a  couple  of  million  feet  of  poplar,  besides  a  few 
other  little  items  which  are  forgotten. 

From  the  dry  kilns  the  lumber  is  run  on 
trucks  across  other  trucks,  which  are  in  effect 
clever,  movable  pontoon  bridges,  into  the  mill 
room.  It  would  take  much  more  space  that 
is  here  available  to  give  the  slightest  idea  of  the 
superb  equipment  of  this  most  important  de- 


Two  City  Blocks  of  Phonograph  Cabinets  at  Dubuque  factory 


electric  power  and  compressed  air.  In  the  big 
power  house  at  the  north  end  of  the  plant  there 
are  two  immense  400  horsepower  boilers,  hy- 
draulic equipment  for  running  the  veneer 
presses  and  an  immense  air  compressor  for 
supplying  the  varnish  sprayers,  etc.  There  is 
also  an  isolated  electric  lighting  plant.  The 
machines  throughout  the  plant  are  run  by  indi- 
vidual motors,  supplied  by  power  current  from 
the  city  plant.  The  plant  has  its  own  fire  pro- 
tection and  its  own  fire  company  organized 
among  the  employes,  and  an  artesian  well 
1,209  feet  deep,  which  furnishes  an  excellent 
fluid  for  quenching  internal  as  well  as  external 
fires.  Adjoining  the  power  plant  is  a  complete- 
ly equipped  machine  shop  for  repairing  tools, 
die  making  and  the  like.  The  big  dry  kilns, 
which  are  also  located  at  this  north  end  of  the 
plant  have  a  capacity  of  250,000  feet  of  lum- 
ber, which  is  brought  into  the  kilns  from  the 
3'ards  on  transfer  trucks.  The  kilns  are  of  the 
very  latest  and  most  approved  construction  and 
there  is  a  remarkable  apparatus  for  testing  the 
lumber  for  moisture.  If  the  test  shows  a  great- 
er percentage  of  moisture  than  that  approved 
as  a  result  of  experience,  the  lumber  is  put  back 
in  the  kilns. 


partment  of  the  plant.  It  is  hardly  necessary 
to  state  that  a  concern  like  the  Brunswick- 
Balke-Collender  Co.  does  nothing  in  a  slip- 
shod way.  If  to-day,  John  Ehrenpreis,  the  ef- 
ficient manager  of  the  Dubuque  plant,  looks 
over  his  machinery  and  decides  that  every  ma- 
chine constitutes  the  last  word  in  the  perform- 


A  Section  of  the  Varnish  Department 

ance  of  its  particular  function,  well  and  good; 
but  if  to-morrow  he  is  shown  something  new 
and  which  impresses  him  as  being  better,  it  is 
a  ten  to  one  shot  that  an  order  is  immediately 
placed  for  the  new  and  better. 
There  are  automatic  lathes  that  are  wonderful. 


A  personally  selected  list  of  recoras  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  play  them  for  you.  


S273  bi— r— 

U1U  l»-MC*tll>DM>l 

urn  »«- 

UN  d-ci-0 
(71 W  <x  r  -~ 


-|!  .71 

Si 


lues  SS££jx£^xl 


CROFT 


Bee 


Do  You  Know  That  Record  Delivery  Envelopes 
Are  Cheaper  Than  Wrapping  Paper  and  String? 


SAMPLES  AND  PRICES  ON  APPLICATION 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalog  Supplement  Envelopes 


Long  Cabinets 
Bagshaw  Needles 
Perfection  Record  Holders 
Peerless  Locking  Plates 


CLEMENT  BEECR0FT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


THE   TALKING   MACHINE  WORLD 


65 


The  dust  collecting  system  the  company  believes 
to  be  the  most  perfect  yet  devised.    It  carries 


Martin  Nystrom 

dust  away  from  possible  contact  with  the  lungs 
of  the  workers  and  prevents  shavings  and  debris 
from  littering  the  floor.  Every  kind  of  saw  for 
doing  every  kind  of  sawing  is  in  evidence  and 
there  is  a  big  shop  just  full  of  automatic  saw- 


Veneering  Department 

filing  machines.  A  dull  saw  is  the  worst  crimi- 
nal known  around  a  B.-B.-C.  plant. 

There  are  automatic  gluing  machines  of  spe- 
cial design  and  which  are  said  to  be  the  largest 
on   record.     There   is   a   special   machine  for' 


Fine  Rubbing  Room 

clamping  dove-tail  glue  joints,  panel  gluers,  and 
a  new  "glue  printing"  device  that  stipples  just 
the  right  amount  of  glue  on  without  any  slop- 


BUY  YOUR 

SAPPHIRE  NEEDLES 

WHILE  PRICES  ARE  LOW 

Prices  are  advancing  rapidly  on  jewel 
points,  so  stock  up  today.  We  have 
a  tremendous  stock  of  needles  at  low 
prices,  and  can  guarantee  immediate 
delivery. 

Supertone  supplies  are  made  right  and 
are  the  ideal  needles  for  securing  good 
music. 

Don't  delay  but  write  today  for  prices 

Supertone  Talking  Machine  Co. 

8  West  20th  Street  NEW  YORK 


over.  The  type  of  hydraulic  veneer  presses 
used  in  this  plant  are  a  study  in  themselves. 
After  the  work  has  been  veneered  and  glued,  up 
it  goes  into  the  humidifier  kiln  equipped  with 
an  automatic  device  which  controls  the  exact 
amount  of  moisture  permitted. 

In  the  great  assembling  room,  as  elsewhere 
in  the  plant,  the  most  perfect  system  prevails. 
"Doubling  back,"  with  its  consequent  waste  of 
labor  and  increased  cost,  is  an  error  which  all 
the  skill  of  the  great  corps  of  mechanical  engi- 
neers employed  by  the  Brunswick-Balke-Coll- 
ender  Co.  must  constantly  work  to  avoid. 

The  lay-out  of  the  Dubuque  plant  in  one-story 
buildings  exclusively  promotes  this  desired  ideal 
to  the  highest  possible  degree. 

With  these  few  remarks  about  the  avoidance 
of  the  "doubling  back"  error  cometh  the  finish- 
ing departments.  After  the  staining  and  filling, 
everything,  which  means  the  shellac  and  four 
varnish  coats,  is  done  by  spraying.  For  every 
one  of  these  processes  there  is  a  separate  set 
of  spraying  booths  and  for  every  varnish  coat 
a  drying  room.  For  every  finishing  process 
there  is  a  separate  crew.  Certainly  no  "doubling 
back"  here.  Great  machines  are  provided  for 
the  coarse  rubbing,  but  the  fine  rubbing  is  done 
by  hand  rubbers.  At  the  completion  of  each 
process  there  is  an  exacting  inspection.  After- 
a  visit  to  the  trimming  department,  where  the 
hardware  and  hinges  are  put  on,  the  oilers  take 
charge.  Here  the  most  minute  defect  in  finish- 
ing is  corrected.  But  still  a  final  inspection  is 
made. 

The  installation  room,  where  the  tone  arms, 
sound  boxes,  motors,  turn  tables,  etc.,  are  put 
in  place,  is  100  feet  by  200  feet  in  size  and  in 
the  center  is  a  large  soundproof  testing  room, 
where  every  machine  is  played  and  goes  through 
a  rigid  examination  to  ascertain  if  its  musical 
education  is  complete  and  it  is  entitled  to  a  di- 
ploma from  the  tone  inspector. 

Contiguous  to  the  installation  room  is  the 
experimental  laboratory. 

The  extensive  shipping  department  is  in  the 
extreme  south  end  of  the  plant  where  the  fin- 
ished product  is  loaded  direct  onto  the  cars 
just  as  the  lumber  and  other  supplies  are  un- 
loaded at  the  extreme  north  end  of  the  plant. 
The  progress  from  raw  material  to  finished 
product  is  continuous  and  unbroken. 
•  -The«eis  one  feature  of  the  plant  that  is  un- 
desirable from  the  viewpoint  of  the  newspaper 
man.  The  saw-tooth  roofing — just  one  big 
slanting  skylight  after  another — makes  it  im- 
possible to  get  a  photograph  of  the  buildings 
that  does  hot  make  them  look  like  a  succession 
of  lumber  piles.  But  when  you  see  the  build- 
ings themselves — ah,  that  is  different.  They 
are  really  beautiful  and  they  look  light  and  airy. 

All  sorts  of  comforts  are  provided  for  the 
employes.  There  are  half  a  dozen  billiard 
tables,  'together  with  card  and  checker  tables — 
no  charge  either.  Every  noon  this  "depart- 
'me'nt"  is  crowded.  Furthermore,  there  is  a  spa- 
cious ktnch-_Foom,  where  a  big  round  whole- 
some, satisfying  meal,  soup,  meat,  vegetables 
and  "dessert  is  served  for  fifteen  cents. 

The-  B.-B.-C.  plant  is  the  pride  of  the  thriv- 
ing city  of  .40,000  people,  and  Fridolin  J.  Herr, 
the  well-known  Dubuque  architect  who  de- 
signed it  and  superintended  its  construction,  has 
received  important  commissions  because  of  the 
fame  of  this  masterpiece  in  industrial  con- 
struction. The  entire  plant,  it  should  be  noted, 
is  devoted  to  the  construction  of  talking  ma- 
chines and  cabinets. 

Martin  Nystrom,  the  manager  of  the  phono- 
graph department  of  the  Brunswick-Balke- 
Collender  Co.,  has  been  connected  with  the 
company  for  eight  years.  Prior  to  that  he  was 
superintendent  of  one  of  the  notable  piano 
plants  of  the  country,  a  position  he  won  after 
long  service  in  all.  branches  of  piano  manufac- 
ture. 

His  skill  as  a  case  designer  attracted  the 
attention  of  the  Brunswick-Balke-Collender 
Co.  and  when  this  concern  entered  the  field  of 
piano  case  manufacturing  he  was  put  in  charge 
of  that  -  department.    But  he  has  not  forgotten 


his  practical  knowledge  of  acoustics  gained  in 
his  years  of  piano  building,  and  for  several 
years  he  has  been  experimenting  in  a  quiet  way 
with  the  view  of  ultimately  producing  talking 
machines.  He  found  the  Brunswick-Balke-Coll- 
ender Co.  quick  to  accept  his  viewpoint  and  the 
remarkable  resources  of  the  big  concern  were 
placed  at  his  disposal.  Mr.  Nystrom  divides 
each  week  about  equally  between  the  Dubuque 
plant,  the  piano  case  plant  at  Muskegon,  where 
talking  machines  will  also  be  made,  and  the 
general  offices  in  Chicago.  He  has  the  hearty 
co-operation  at  Dubuque  of  Mr.  Ehrenpreis,  who 
took  charge  of  the  plant  there  on  its  construc- 
tion a  few  years  ago,  going  from  Chicago, 
where  he  had  been  in  charge  of  one  of  the 
company's  factories  for  years. 

The  various  Brunswick  phonograph  models 
can  now  be  inspected  at  the  company's  ware- 
rooms  at  629  South  Wabash  avenue,  this  city. 
They  exhibit  a  remarkable  variety  of  case  de- 
signs and  constructional  features,  which  evi- 
dently make  a  strong  appeal  to  dealers  who 
have  inspected  them. 


Half 


No.  2 


Balance 

Sound  Box 

The  NEW  No.2M  Balance  Sound 
Box,  with  the  IMPROVED 

Metalloy  Diaphragm,  is  a  revela- 
tion for  tonal  reproduction. 
Several  of  the  largest  phonograph 
manufacturers    have    adopted  it. 

Strictly  high  class.  Jobbers  and 
Manufacturers  write  for  prices. 
We  can  make  prompt  delivery. 
No  orders  too  large  or  too  small. 

We  also  manufacture 

SAPPHIRE 
NEEDLES 

TONE  ARMS 

made  from  brass  tubing,  light  and 
highly  finished. 

HIGH-GRADE 
MOTORS 

A.  F.  Meisselbach  &  Bro. 

Factories:  Prospect  Street 
and  Congress  Street 
Office:  29  Congress  St.,  Newark,  N.J. 


66 


THE    TALKING    MACHINE  WORLD 


DINNER  TO  HAYWARD  CLEVELAND 


Columbia  Graphophone  Co.  Staff  Gives  Dinner 
to  Member  of  Auditing  Department  at  Keen's 
Chop  House — Those  Present  at  the  Event 


Hayward  Cleveland,  of  the  Columbia  Grapho- 
phone Co.,  New  York,  was  the  guest  of  honor 
at  a  dinner  held  on  June  1  at  Keen's  Chop 
House,  New  York.  This  dinner  was  given  by 
the  members  of  the  Columbia  Co.'s  staffs  in 


chandising  standpoint,  but  had  also  aided  ma- 
terially in  making  successful  talking  machine 
men  of  the  younger  members  of  the  company's 

staffs. 

Mr.  Cleveland  is  now  a  member  of  the  audit- 
ing department,  with  headquarters  at  the  com- 
pany's executive  offices  in  the  Woolworth 
Building,  and  Thursday's  dinner  was  in  the  na- 
ture of  a  testimonial  from  his  former  associates. 
The  dinner  was  a  success  from  start  to  finish, 
and  telegrams  of  felicitation  were  received  by 
Mr.  Cleveland  from  members  of  the  company's 
staff  in  different  sections  of  the  country,  who 
had  been  associated  with  Mr.  Cleveland  in  the 
past. 

A  number  of  informal  addresses  were  made 
at  the  dinner,  and  there  was  a  spirit  of  good 
cheer  which  evidenced  the  high  esteem  in 
which  Mr.  Cleveland  is  held  by  his  co-workers. 
As  a  matter  of  fact  Mr.  Cleveland's  admirers 
are  scattered  around  the  globe,  for  several  of 
the  men  who  worked  under  his  direction  now 
occupy  very  responsible  positions  at  foreign 
points.  Those  at  the  dinner  were  Frederic  E. 
Goodwin,  J.  C.  Ray,  L.  U.  Shapter,  Walter  For- 
bush,  D.  J.  Fountain,  Harry  Foster,  Courtland 
Shaw,  Wm.  Button,  Donald  Stewart,  Clarence 
Seward,  Harold  Tuers,  Philip  Mardillo,  George 
Stevens,  Robert  Trowsdale,  Prescott  and  Hor- 
ace Cleveland,  John  Affitica,  A.  Bazin,  Walter 
Brunner,  John  Conway,  Louis  Miller,  Walter 
Hard,  J.  A.  Armstrong.  Arthur  Fields,  df  the 
Columbia  recording  staff  rendered  a  number  of 
vocal  selections,  accompanied  by  Mr.  Franklin. 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,    producing  a  most 
uniform  and  highly  polished  product. 
We  manufacture  ALL  parts  of  Talking 
Machines 

Dixon  Manufacturing  Co.,  Inc. 

295  FIFTH  AVENUE  NEW  YORK 


K.  R.  MOSES  SALES  MANAGER 

Of  the  Amberola  Division  of  Thos.  A.  Edison, 
Inc.,  Orange,  N.  J. 


Hayward  Cleveland 


the  different  sections  of  the  city,  many  of  whom 
had  been  associated  with  Mr.  Cleveland  for  a 
number  of  years. 

For  over  eighteen  years  Mr.  Cleveland  had 
been  a  member  of  the  Columbia  Graphophone 
Co.'s  retail  selling  division,  and  during  that 
time  had  not  only  achieved  success  from  a  mer- 


PATHE  DISTRIBUTERS  IN  ST.  PAUL 

The  Pathe  Freres  Phonograph  Co.,  New 
York,  announced  this  week  the  consummation  of 
arrangements  whereby  G.  Sommers  &  Co.,  of 
St.  Paul,  Minn.,  will  become  Pathe  distributers 
in  the  Northwest.  This  concern,  which  is  one 
of  the  most  successful  merchandising  houses  in 
its  territory,  has  perfected  plans  for  an  aggres- 
sive Pathe  campaign  and  will  have  a  staff  of 
more  than  twenty  men  on  the  road  at  all  times. 


K.  R.  Moses,  well  known  in  the  phonograph 
industry,  was  recently  appointed  sales  manager 

of  the  Amberola  divi- 
sion of  Thos.  A.  Edi- 
son, Inc.,  Orange,  N.  J. 
A  close  student  of  in- 
dustrial and  economic 
conditions,  Mr.  Moses 
has  paid  particular  at- 
tention to  the -develop- 
ment of  efficient  mer- 
chandising, and  in  his 
new  capacity,  the  Am- 
berola division  is  al- 
ready showing  signs  of 
a  good  growth.  This 
K.  R.  Moses  news    is   rather  start- 

ling to  many  people  who  do  not  realize  that 
cylinder  records  and  machines  are  in  demand 
in  many  sections  of  the  country. 


The  Wichita  Piano  Exchange,  of  120  South 
Main  street,  Wichita,  Kan.,  will  move  on  June 
15  to  153  North  Main  street,  and  is  featuring 
a  removal  sale  of  pianos,  talking  machines  and 
other  musical  goods. 


LO 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


CAE 


ELEGANTLY 
FINISHED 


Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19Vsx 
22%  in.  Holds  192  12-in.  Record..  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated.  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19y8x 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


THE   TALKING   MACHINE  WORLD 


67 


THE  PATHE  LINE  IN  KANSAS  CITY 


TALKING  MACHINE  EXPORTS 


PROMOTION  FOR  EDMUND  F.  SAUSE 


E.  E.  Trower  Music  Co.,  of  St.  Joseph,  Mo., 
Opens  Quarters  in  That  City  and  Will  Handle 
Pathephones,  Both  Wholesale  and  Retail 


Kansas  City,  Mo.,  June  5. — Kansas  City's 
"Music  Row"  is  to  have  an  addition.  Fourteen 
years  of  music  experience  have  brought  E.  E. 
Trower  from  St.  Joseph  to  Kansas  City,  where 
he  has  been  "snooping"  round  for  the  last  three 
months  for  a  suitable  location  for  the  E.  E. 
Trower  Music  Co.  He  finally  selected  913 
Grand  avenue,  in  "Music  Row."  The  music 
company  of  St.  Joseph  was  both  wholesale  and 
retail;  in  Kansas  City  it  will  have  the  added 
distinction  of  being  the  sole  agent  for  the  Pathe 
phonographs.  Mr.  Trower  has  been  a  Pathe 
jobber  for  the  district  of  the  Southwest  since 
September,  1915. 

The  room  Mr.  Trower  has  selected  is  one  of 
the  best  on  Grand  avenue,  and  being  large,  will 
afford  space  for  a  concert  room  in  the  front 
and  booths  in  the  back.  The  booths  will  be  of 
glass  and  white  enameled  woodwork.  William 
C.  Junkins  will  have  charge  of  the  retail  de- 
partment; J.  Roy  Spence  will  have  the  manage- 
ment of  the  record  department. 

Mr.  Trower  is  going  to  attend  a  meeting  of 
all  the  Pathe  jobbers  of  the  United  States, 
which  will  be  held  in  New  York,  June  17. 


COLUMBIA  LITERATURE 


New    Booklet    Issued    Describing  Complete 
Grafonola  Line 


The  advertising  department  of  the  Columbia 
Graphophone  Co.  has  just  prepared  for  distribu- 
tion a  neat  and .  attractive  Grafonola  booklet 
which  can  be  used  to  excellent  advantage  in 
circular  and  follow-up  work.  This  booklet  con- 
tains the  complete  line  of  Grafonolas  now  on 
the  market,  together  with  a  brief  description. 
The  machines  are  shown  clearly  and  distinctly, 
and  as  the  booklet  was  arranged  with  conveni- 
ence of  handling  as  the  prime  consideration, 
prospective  purchasers  cannot  fail  to  be  inter- 
ested in  its  contents.  The  Grafonolas  illustrated 
and  described  in  this  publication  are  Nos.  15, 
25,  35,  50,  75,  85,  100,  150,  200,  125E,  175E,  225  E 
and  350.  There  are  also  shown  two  types  of 
horn  machines,  Grafonolas  25H  and  60H.  The 
Columbia  Grafonola  line  is  now  designated  so 
that  the  name  of  the  machine  indicates  the  price, 
and  it  has  been  found  that  this  method  is  sat- 
isfactory in  every  way. 


MEMBER  OF  ADVISORY  COMMITTEE 


J.  Newcomb  Blackman,  president  of  the 
Blackman  Talking  Machine  Co.,  New  York  Vic- 
tor distributer,  has  been  appointed  a  member  of 
the  Advisory  Committee  of  the  American  Fair 
Trade  League,  in  recognition  of  the  indefatiga- 
ble efforts  he  has  been  making  to  assist  the 
league  in  its  work  in  behalf  of  the  Stephens 
bill. 


NEW  CONCERN  IN  KANSAS  CITY 

Kansas  City,  Mo.,  June  5. — When  the  Archi- 
tects &  Engineers'  Supply  Co.,  at  present  situ- 
ated at  923  Walnut  street,  changes  its  quarters 
to  a  place  on  Grand  avenue,  this  city  will  have 
added  another  talking  machine  dealer  to  its  list. 
James  T.  Clenny,  president  and  treasurer  of 
the  Architects  &  Engineers'  Supply  Co.  has  an- 
nounced that  it  will  be  sole  jobber  and  retail 
agent  for  the  Playerphone  in  this  territory. 
The  firm  will  operate  under  the  name  of  the 
Playerphone  Co.,  and  will  handle,  besides  the 
Playerphone,  records  and  talking  machine  sup- 
plies. 


EDMUND  V.  BRAGDON 

BOOKKEEPING  SYSTEMS  FOR 
TALKING  MACHINE  DEALERS 

140  Nassau  Street,    New  York 


The 


Figures    for    March    Presented — Exports 
Show  Increase  for  the  Month 


Leaves   Columbia  Export   Department  to  Be- 
come Associated  with  W.  C.  Fuhri 


Washington,  D.  C,  June  5. — In  the  summary 
of  the  exports  and  imports  of  the  commerce  of 
the  United  States  for  the  month  of  March, 
1916  (the  latest  period  for  which  it  has  been 
compiled),  which  has  just  been  issued  by  the 
Bureau  of  Statistics  of  the  Department  of  Com- 
merce and  Labor,  the  following  figures  relating 
to  talking  machines  and  supplies  are  set  forth: 

Talking  machines  to  the  number  of  3,107,  val- 
ued at  $88,416,  were  exported  for  March,  1916, 
as  compared  with  1,600  talking  machines,  val- 
ued at  $47,334,  sent  abroad  in  the  same  month 
of  1915.  The  total  exports  of  records  and  sup- 
plies'for  March  were  valued  at  $98,231,  as  com- 
pared with  $55,576  in  March,  1915.  For  the 
nine  months  28,247  talking  machines  were  ex- 
ported, valued  at  $836,946,  and  records  and  sup- 
plies valued  at  $664,269  were  sent  abroad  for 
that  period. 


TALKING  MACHINE  LEAGUE  NOTES 

N.  Y.  Talking  Machine  Co.  Team  Sends  the 
G.  T.  Williams  Nine  Down  to  Defeat 


The  baseball  nine  representing  the  New  York 
Talking  Machine  Co.,  Victor  distributer,  played 
its  first  game  on  Saturday  and  defeated  the 
team  wearing  the  colors  of  the  G.  T.  Williams 
Co.,  Brooklyn,  N.  Y.,  Victor  distributer.  The 
game  was  marked  by  heavy  hitting  by  the  win- 
ners, and  some  interesting  batting  averages 
were  achieved.  Brickley  and  H.  Miller  pitched 
for  the  New  York  T.  M.  Co.,  with  W.  Miller 
on  the  receiving  end.  A  number  of  games  with 
talking  machine  houses  have  been  arranged  for 
the  next  few  months,  and  H.  Miller  is  in  charge. 


W.  C.  Fuhri,  United  States  manager  of  the 
Columbia  Graphophone  Co.,  New  York,  sent 
out  this  week  to  the  members  of  the  Columbia 
service  the  following  announcement: 

"Edmund  F.  Sause,  who  has  just  started  his 

twelfth  year  in  the 
Columbia  service, 
will  be  associated 
with  me  beginning 
June  1. 

"Mr.  Sause  leaves 
the  export  depart- 
ment, where  he  has 
been  uniformly  suc- 
cessful and  this  in 
spite  of  the  peculiar- 
ly difficult  and  ad- 
verse general  con- 
ditions existing  in 
practically  all  of  the 
foreign  countries. 
"His  many  friends  will  be  gratified  that  his 
new  work  will  give  him  a  larger  and  more  im- 
mediately productive  field  of  usefulness.  I 
know  that  you  will  extend  to  Mr.  Sause  the 
same  spirit  of  friendly  co-operation  that  has 
always  existed  in  the  Columbia  Co.,  and  which 
has  contributed  so  greatly  to  its  success." 


E.  F.  Sause 


Articles  of  incorporation  were  filed  last  week 
with  the  Secretary  of  State  at  Albany  for  the 
Universal  Talking  Machine  Co.,  of  New  York. 
The  concern  will  manufacture  and  sell  talking 
machines  for  domestic  and  export  trade.  In- 
corporators are  Wm.  H.  Dean,  Walter  B.  Craig- 
head and  Jas.  Bloomfield. 


Here's  the  Point! 


Send  us  your  orders  for  Victrolas  now 

During  the  coming  months  you  should  stock  up  for  the 
busy  season. 

It  is  not  true  that  opportunity  knocks  at  every  man  s 
door  but  once.  At  least  not  in  the  case  of  the  Victor 
dealer.    It  knocks  at  his  door  this  time  every  year. 

In  fact  it's  there  NOW. 

Let  us  help  you  take  advantage  of  it  on  this  occasion. 


Talking  Machine  Co. 

97  Cham bers  St     w  ear  Church  St.  New  York 
Victor  Distributors 


68 


THE    TALKING    MACHINE  WORLD 


EDISON  PHONOGRAPH  AS  SERENADER 

Unique  Publicity  Stunt  for  the  Summer  Put 
Into  Force  by  Loveman,  Joseph  &  Loeb,  Bir- 
mingham, Ala. — Busy  Every  Night 


Messrs.  Loveman,  Joseph  &  Loeb,  Edison  deal- 
ers at  Birmingham,  Ala.,  have  adopted  a  most 
unique  and  timely  method  of  demonstrating  the 
new  Edison  during  the  summer  months.  Sum- 
mer is  the  time  for  serenading  and  this  enter- 
prising firm  is   taking  full  advantage   of  that 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operates  on  all  currents) 
WALTER  THORE,  Manufacturer,  29  West  34th  Street,  NEW  YORK  CITY 


Joseph  &  Loeb,  to  make  the  slumbers-  of  Birm- 
ingham people  sweeter,  and  to  add  pleasure  to 
the  hours  of  families  gathered  on  the  front 
verandas  for  the  summer  evenings,"  said  the 


innovation  their  "Serenader."  It  is  a  new  Edi- 
son mounted  on  the  chassis  of  an  electric  run- 
about, as  can  be  noted  in  the  accompanying 
illustration.  Dealers  should  find  this  plan 
worthy  of  consideration. 


SONORA  INTRODUCES  NEW  MODELS 


New  models  are  announced  by  the  Sonora 
Phonograph  Corp,  and  the  line  is  now  remark- 
ably complete  as  to  price  range  and  machine 
style.  The  newcomers  are  "Melodie,"  $45; 
"Barcarolle,"  $60,  and  "Laureate,"  $190. 

The  names  and  prices  of  the  group  of  models 
now  comprising  the  Sonora  line  are:  "Melodie," 
$45;  "Barcarolle,"  $60;  "Troubadour,"  $75;  "Im- 
perial." $100;  "Baby  Grand,"  $150;  "Elite,"  $175; 
-Laureate,"  $190;  "Grand,"  $225;  "Invincible," 
$350;  "Supreme,"  $1,000.  ' 


A.  E.  GARMAIZE  BECOMES  MANAGER 


Loveman,  Joseph  &  Loeb's  Twentieth  Century  Serenader 

fact  by  serenading  the  music  lovers  of  Birm-  Birmingham  News  in  a  recent  issue.  "The 
ingham  a  la  Edison.  sweet    music,    made    possible    by    Thomas  A. 

"It's  simply  the  carrying  out  of  an  idea  born  Edison,  will  be  wafted  on  the  summer  breezes." 
and  bred  in  the  head  of  Leo  Loeb,  of  Loveman,        Messrs.  Loveman,  Joseph  &  Loeb  call  this 


A.  E.  Garmaize  has  been  appointed  manager 
of  the  export  department  of  the  Columbia 
Graphophone  Co.,  New  York,  succeeding  Ed- 
mund F.  Sause.  who  has  been  appointed  to  an 
important  executive  post  in  the  United  States 
division.  Mr.  Garmaize  is  ideally  fitted  for  his 
new  position,  as  he  has  been  associated  with  the 
Columbia  Co.'s  export  department  for  six  and 
one-half  years,  and  is  thoroughly  familiar  with 
every  phase  of  export  requirements.  He  has 
visited  all  the  South  American  countries,  and 
has  also  made  frequent  trips  to  Cuba  in  the 
interests  of  Columbia  export  activities.  He  has 
won  the  friendship  and  esteem  of  Columbia 
dealers  throughout  the  world,  and  will  have  un- 
limited opportunities  to  extend  Columbia  deal- 
ers maximum  service  and  co-operation. 


THE  PATHEPHONE  SALES  CO. 

OF  NEW  YORK 

E.  D.  BRISTOL,  President  N.  G.  BARBER,  Treasurer 

115  East  14th  Street,  New  York 


PATHE  DISTRIBUTORS 

"A  Metropolitan  House  Giving  Metropolitan  Service" 


Why  don't  you  ask  us  for  details  on 
how  to  build  a  good  retail  business 
and  make  a  good  profit? 

The  PATHE  LINE  is  complete  with 
Machines  and  Records.  It  is  backed 
with  wide  national  publicity,  and 
your  interests  are  best  cared  for  by^the 
Pathephone  Sales  Co.  of  New  York. 

Don't  hesitate  any  longer,  but  write  us 
for  information  to-day. 


Three  New 

TRITON 

Models 

— new  standards  of 
talking  machine 
value 

All  TRITONS  are 
equipped  with  reversible 
tone  arms,  playing  all 
makes  of  disc  records 
with  a  mere  turn — with- 
out any  attachment. 

Cabinet  work  of  stand- 
ard grade,  well  finished. 

QTVI  F  n  — Retail  or  i  c  e 
01  ILL  V.  $30.00.  Dimen- 
sions 18x22x14.  Mahogany 
finish.  Strong  worm  drive, 
double  spring  motor. 


STYiE  C. 


— Retail  pr  i  c  e 
$17.50.  Dimen- 
sions 16x16x11.  Mahogany 
finish.  Strong  single  spring 
Triton  motor. 


STYLE  2.  -Retail 


price  STYLE  C 
$10.00.  Dimen- 
sions.   16^xl6^x7J4.  Ma- 
hogany finish.     Strong  single 
spring  Triton  motor. 


BETTER  DISCOUNT 

TO  DEALERS 
Exclusive  territorial  ar- 
rangements   for  dealers 
and  j  obbers. 

TRITON 

Phonograph  Co. 

41   UNION  SQUARE 
NEW  YORK 


THE   TALKING   MACHINE  WORLD 


69 


DECISION  IN  INTERESTING  SUIT 


U.  S.  District  Court  Holds,  in  Action  of  Colum- 
bia Graphophone  Co.,  Against  Gimbel  Bros., 
That  MacDonald  Patent  Was  Not  Infringed 
by  Defendants  in  Selling  Certain  Records, 
and  Dismisses  Complaint 

Judge  Thomas,  of  the  United  States  District 
Court,  New  York,  handed  down  a  decision  last 
week  in  the  case  of  the  American  Graphophone 
Co.  vs.  Gimbel  Bros.,  New  York,  which  had 
been  argued  some  time  ago.  The  bill  of  com- 
plaint was  dismissed  on  the  grounds  that  Gim- 
bel Bros,  had  not  infringed  the  MacDonald 
Graphophone  grand  patent  involved  in  this  suit, 
although  he  did  not  attack  the  validity  of  this 
patent,  which  formed  the  basis  of  the  suit. 

Gimbel  Bros,  had  bought  and  offered  for  sale 
Pathe,  Rex  and  Keen-o-phone  records,  which 
the  American  Graphophone  Co.  contended  in- 
fringed the  MacDonald  graphophone  grand 
patent  and  accordingly  entered  suit. 

Judge  Thomas  in  his  decision  referred  to  the 
MacDonald  graphophone  grand  patent  as  cov- 
ering both  process  and  product,  and  based  his 
decision  primarily  on  the  process  division  of  the 
patent  claims.  Referring  to  the  non-infringe- 
ment of  the  patent  in  this  respect,  Judge 
Thomas  said  in  part: 

"The  defendant  purchased  its  records  in  the 
open  market  ready  made  and  without  any  knowl- 
edge on  its  part  as  to  how  they  were  made,  and 
no  evidence  has  been  introduced,  other  than  a 
claimed  inference  or  conjecture  as  to  the  com- 
plete process  by  which  these  records  were  made, 
although  there  is  some  evidence  that  the  dif- 
ferent records  were  made  by  different  opera- 
tions; either  directly  or  indirectly  with  the 
manufacture  of  the  records. 

"And  this  brings  us  to  the  substantial  ques- 
tion involved — has  the  defendant  infringed  the 
claims  in  controversy  by  purchasing,  in  the 
open  market,  records  ready  made  without 
knowledge  on  its  part  as  to  how  they  were 
made,  and  without  any  charge  or  pretense  that 
the  defendant  has  been  guilty  of  any  act  of  con- 
tributory infringement?  Claim  4  is,  in  express 
terms,  for  a  process  or  method.  A  process  is 
a  mode  of  treatment  of  certain  materials  to  pro- 
duce a  given  result. 

"But  a  process  patent  is  not  infringed  by  sell- 
ing the  product,  and  the  vendee  of  a  product 
which  had  been  made  in  infringement  of  a 
patented  process  cannot  be  held  liable  to  the 
patentee,  or  in  any  extent  to  be  an  infringer. 
Similarity  or  even  identity  in  appearance  of  a 
product  is  not  sufficient,  and  the  charge  of  in- 
fringement can  only  be  sustained  by  certain 
proof  that  the  defendant  used  the  process  of  the 


The 

Union  Phonograph  Supply  Co. 

Successors  to 

The  Union  Specialty  &  Plating  Company 

announce  the  removal  of  their  general  offices  and  factory 
to  their  new  and  modern  building 

1100-1108  West  Ninth  Street 

Corner  of  Front  Avenue 

containing  50,000  square  feet  of  floor  space  and  equipped 
with  all  the  latest  modern  improvements. 

Thanking  you  for  past  favors  and  soliciting  your  future 
business,  we  are 

Very  truly  yours, 
The  Union  Phonograph  Supply  Company. 


We  make  tone  arms  and  sound  boxes  for  all  makes  of  talking  machines 
also  attachments  for  Victor,  Pathe,  Edison  and  Columbia  machines 


patent.  The  process  and  the  product  are  but  one, 
and  it  may  well  be  assumed  that  the  product 
results  from  the  use  of  the  process  described 
in  the  patent,  and  that  the  patent  is  not  one 
which  may  be  produced  in  any  other  way.  A 
case  directly  in  point  is  Downes  vs.  Teter- 
Heany  Development  Co.,  decided  by  the  Circuit 
Court  of  Appeals  for  the  Third  Circuit,  in  which 
it  was  distinctly  held  that  where  a  patent  in- 
cludes claims  for  a  process  and  also  for  the 
product  of  such  process,  the  latter  are  to  be 
construed  in  connection  with,  and  are  limited 
in  scope  by  the  former,  and  are  not  infringed 
unless  the  process  claims  are  also  infringed." 

A  number  of  minor  patents  were  also  involved 
in  a  second  American  Graphophone  Co.  vs. 
Gimbel  Bros,  suit  decided  by  Judge  Thomas. 
These  included  the  Phillips  patent  for  a  record 
holder  and  the  Sheble  needle  box  patent,  both 
of  which  were  held  invalid.  Judge  Thomas  also 
held  that  no  infringement  was  shown  of  the 
Emerson  adjustable  sound  box  patent,  the 
Hawthorne  phonograph  patent,  the  Mac  Don- 
ald diaphragm,  the  Kraemer  adjustable  sound 
box  and  the  MacDonald  swinging  tone  arm 
patents. 


NEW  ISSUE  OF  "ALONG  BROADWAY" 

June  Number  Full  of  Interesting  Information 
Regarding  the  Artists  Who  Are  Assisting  in 
Making  the  Edison  Diamond  Disc 


The  second  issue  of  "Along  Broadway."  that 
for  June,  1916,  has  just  been  issued  by  Thos.  A. 
Edison,  Inc.  The  new  book,  previously  described, 
in  The  World,  treats  of  matters  of  general  in- 
terest in  connection  with  the  exploitation  of  the 
Edison  Diamond  Disc  Phonograph.  It  tells  of 
the  recent  tone  tests  held  at  Carnegie  Hall,  of 
New  York's  Music  Lovers  Contest,  What  Music 
Does  for  the  Child,  Thumb  Nail  Histories  of 
Liszt,  Gounod  and  Verdi,  and  chats  with  and 
news  of  noted  recording  artists.  A  list  of  re- 
cent Edison  Re-creations  is  also  appended. 


INCORPORATED 


The  Human  Voice  Corp.  (the  Home  of  the 
Victor-Victrola),  Norfolk,  Va.,  has  been  incor- 
porated with  a  capital  stock  of  $5,000.  Ira  S. 
Lightfoot  is  president  and  E.  J.  Doran,  secretary 
and  treasurer  of  the  new  company. 


This  is  the 


"MOZART"  *-i 


p9 


That  sells  to  the  Masses  as  well  as  the  Classes. 


Retail  Price  $55.00 


Made  in  any  finish.  Plays  all  makes  of  records.  Equipped 
with  universal  joint,  Tone  Arm,  Tone-modifier.  Entire  wood 
sound  chamber  (which  eliminates  all  metallic  sounds). 


DEALERS — Write  for  interesting  proposition 


STYLE 

Height,  45'A 
Width,  17" 
Depth,  19" 


THE  MOZART  TALKING  MACHINE  CO. 


1432-1442  N.  20th  Street 


ST.  LOUIS,  MO. 


70 


THE    TALKING    MACHINE  WORLD 


H.  M.  HULL  MARRIED 


Miss  Ruby  Spaulding,  Well  Known  in  Talking 
Machine  Circles,  Married  to  Popular  Travel- 
ing  Representative   of  the  Aeolian-Vocalion 


A  real  romance  of  the  talking  machine  indus- 
try saw  its  finale  Thursday  of  last  week,  when 
H.  M.  Hull,  traveling  representative  for  the  Vo- 
calion  division  of  the  Aeolian  Co.,  New  York, 


H.  M.  Hull 

was  married  to  Miss  Ruby  Spaulding,  well  known 
in  local  talking  machine  circles.  The  ceremony 
was  held  at  St.  Bartholomew's  Church,  Forty- 
fourth  street  and  Madison  avenue,  New  York, 
and  was  attended  by  a  large  number  of  rela- 
tives and  friends.  Miss  Peri  Spaulding,  of  the 
Aeolian  Co.'s  retail  talking  machine  department, 
was  a  bridesmaid,  and  Allen  Killifer,  coach  at 
Columbia  University,  was  best  man.  The  cere- 
mony was  performed  by  Dr.  George  W.  Hull, 
of  Millersville,  Pa.,  father  of  the  groom. 

H.  M.  Hull  has  been  associated  with  the 
Aeolian  Co.  for  the  past  nine  years  and  prior 
to  joining  the  traveling  staff  of  the  Aeolian- 
Vocalion  division  was  a  member  of  the  traveling 
force  of  the  wholesale  music  roll  department. 
He  is  one  of  the  most  popular  members  of  the 
wholesale  trade,  and  has  the  friendship  of  deal- 
ers from  coast  to  coast.  Mr.  Hull  has  achieved 
signal  success  with  the  Aeolian-Vocalion  line, 
and  has  established  a  number  of  important 
agencies  since  the  first  of  the  year. 

Miss  Spaulding  was  for  a  number  of  years 
manager  of  the  talking  machine  department  at 
Aeolian  Hall,  and  more  recently  was  associated 
with  Ormes  on  Fifth  avenue.  She  numbers 
among  her  friends  members  of  the  talking  ma- 
chine industry  in  all  sections  of  the  country 
and  is  also  popular  in  the  local  piano  trade. 


USING  TRAILER  DELIVERY 


Dealers  Find  the  Trailers  Made  by  the  DeKalb 
Wagon  Co.,  Useful  for  Delivery  Purposes 


DeKalb,  III.,  June  8. — Another  business  in 
which  is  reflected  the  growing  prosperity  of 
the  talking  machine  trade,  is  that  of  the  DeKalb 
Wagon  Co.,  of  this  city,  makers  of  trailers  for 
delivery  purposes. 

"We  are  feeling  strongly  the  growth  of  the 
talking  machine  industry,"  said  E.  S.  Hunt, 
treasurer  and  manager  of  the  company,  in  a 
recent  interview.  "For  a  long  time  we  have 
been  supplying  piano  dealers  with  trailers 
whereby  they  can  hitch  the  same  on  to  their 
automobiles  and  make  deliveries,  but  about  a 
year  ago  inquiries  as  to  the  capacity  of  our 
trailers  for  the   delivery   of  talking  machines 

DECALCOMANIE 


FOR  PIANOS. TALKING 
MACHINES , ETC. SEND  COPY  Igl 
FOR  PRICES-  SKETCHES  FREE.  W»l 


"Standard" Record  Cleaner 

ARTISTIC  AND  ATTRACTIVE 

Grips  the  record  surface  and 
clings  as  if  on  rails. 

Extended  brush  area  cleans  rec- 
price,  50  cents,  List  ord  with  one  sweeping  circuit. 

Patented  June  2,  19H 

Send  10  cents  in  stamps  for  a  sample  cleaner.  Write  on  your  busi- 
ness letter  head  only.   Place  regular  orders  through  your  jobber. 

STANDARD  GRAMAPHONE  APPLIANCE  CO. 

237  LAFAYETTE  STREET  NEW  YORK 

We  also  manufacture  the  Simplex  Record  Cleaner,  Price  15  cents,  list. 


began  coming  in  and  since  that  time  our  busi- 
ness in  this  direction  has  been  decidedly  on  the 
increase.  We  are  now  making  two  styles  suit- 
able for  talking  machine  deliveries,  each  of 
which  will  hold  three  Victrola  XVI's  or  simi- 
lar machines.  The  advantage  of  our  system  is 
quite  apparent,  as  the  dealer  can  use  the  same 
automobile  which  he  uses  for  soliciting  busi- 
ness for  delivering  the  machines  sold.  The  trailer 
is  so  light  and  serviceable  that  it  can  be  taken 
almost  anywhere. 

"Our  Style  B  has  a  capacity  that  is  slightly 
increased  over  our  Style  A,  but  either  one  is 
completely  serviceable  for  talking  machine 
dealers. 

"The  prices  are  $40  and  $45  except  where 
roller  bearing  axle  is  specified,  charges  being' 
$10  and  $12.50  additional. 

"Dealers  who  have  used  our  products  speak 
highly  of  them." 


INCREASE  THE  PRICE 

C.  M.  Mayers,  sales  manager  of  the  Castle 
Phonograph  Co.,  New  York,  announced  this 
week  that  the  retail  price  of  the  company's 
Model  "E"  has  been  increased  from  $25  to  $30. 
This  was  found  necessary  because  of  the  tre- 
mendous advance  in  the  costs  of  raw  material 
and  labor.  Mr.  Mayer  states  that  this  model 
has  achieved  unusual  success  in  the  short  while 
on  the  market,  and  is  proving  a  ready  seller 
with  the  dealers.  Mr.  Mayers  recently  returned 
from  a  successful  Western  trip.- 


Cressey  &  Allen 

Victor  Distributors 
Portland  Maine 


C.  &r  A. 
SERVICE 
THE 
BEST 


200  EXTRA  I.OU0 

plS^DLES 

fa  Ihton  iUDUC  rALKINB  MACHINES 


20O  LOUO  PLAYING 


l0lSc«lEEDLES 

.wUstonillOISC  TALKING  MACHINES  A 
200    SOFT  TONE 

— TS3??RECORn 
plS  neEDLES 

Ja  Umw  »ll  DISC  TAIKIN6  MACWNES 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1000 
needles,  retailing  at  75c. 

Five  of  these  containers  packed  in  a  carton 
and  sent  prepaid  to  dealers  anywhere 
in  U.  S.  for  $1 . 50,  and  postage  on  2 h  lbs. 

(Cash  with  order  on  sample  lots) 


NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 


Highest  Grade 
Ever  Made 


SEND   FOR  SAMPLES  AND   PRICES  ON   OUR  COMPLETE  LINE 


The  Premier  CABiNif 

•QyMaiers  and  f)is/r-it>uiors  oPfhe" 


Talking  Machines  and  Cabinets 


Chicago.  Ill 
Willi  a  ms  port,  Pa 
Goshen  Ind 


GWilliarn4>ort,Pa. 


THE    TALKING    MACHINE  WORLD 


71 


The  quicker  you  turn  over  your  order  to  the  nearest 
Columbia  distributor  tor  the  new  records  by  Florence 
Macbeth,  Eddy  Brown,  Leon  Rothier  and  Helen 
Stanley  the  quicker  you  will  turn  over  your  money. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co, 

Woolworth  Building,  New  York 


PATHE  JOBBERS  AT  HEADQUARTERS      A  PROGRESSIVE  TACOMA  HOUSE 


Energetic  Wholesale  Representatives  of  Pathe 
Freres  Phonograph  Co.  Keep  in  Close  Touch 
with  the  Various  Departments 


During  the  past  few  weeks  a  number  of  the 
prominent  jobbers  handling  the  products  of 
the  Pathe  Freres  Phonograph  Co.,  New  York, 
have  visited  the  company's  executive  offices  to 


H.  F.  Ricca,  Jesse  Rosenstein,  H.  J.  Brennen 

confer  with  the  sales  department  regarding  the 
shipment  of  merchandise,  introduction  of  new 
styles,  etc.  These  jobbers  have  all  been  en- 
thusiastic in  their  predictions  for  the  business 
outlook  for  the  rest  of  the  year,  stating  that 
their  Pathe  business  to  date  has  far  exceeded 
all  expectations. 

A  group  of  these  live-wire  jobbers  who  visited 
headquarters  .recently  is  shown  in  the  accom- 
panying illustration.  They  include  Jesse  Rosen- 
stein, National  Piano  Co.,  Baltimore,  Md.;  H. 
J.  Brennen,  M.  H.  Pickering  &  Co.,  Pittsburgh, 
Pa.,  and  H.  F.  Ricca,  of  the  Peerless  Phono- 
graph Co.,  New  York.  'These  callers  spent 
some  time  listening  to  the  new  Pathe  records 
and  expressed  their  admiration  of  the  records 
now  being  produced. 


EDISON  TRADE  IN  NEWARK,  N.  J. 

Newark,  N.  J.,  June  5. — The  Phonograph 
Shop,  at  861  Broad  street,  this  city,  has  been 
doing  an  exceptionally  good  business  since  its 
opening.  Charles  O'Conor  Sloane,  president  of 
the  company,  reports  that  the  Edison  Diamond 
Disc  phonograph  recitals  held  each  afternoon 
have  proven  very  successful  in  developing  busi- 
ness. The  building  of  the  company,  specially 
designed  to  meet  the  demands  of  the  business, 
permits  of  the  holding  of  the  recitals  with  a 
maximum  of  comfort  and  convenience. 


WORLD  WIDELY^AND  WELL  READ 

In  enclosing  a  subscription  to  The  Talking 
Machine  World,  F.  W.  Matthews,  of  Holly- 
wood, Cal.,  formerly  connected  with  recording 
laboratories  in  the  East,  says:  "I  want  to  take 
this  occasion  to  thank  you  for  the  wonderful 
service  you  gave  in  the  matter  of  the  want  ad 
you  inserted  in  recent  issues  of  The  World. 
The  answers  were  many  and  of  inestimable 
value  to  me,  and  prove  how  widely  and  well 
read  your  journal  is." 


Is  That  Opened  by  the  Hopper-Kelly  Co. 
the  Temple  of  Music  Building 


Tacoma,  Wash.,  June  3. — Handling  a  com- 
plete line  of  standard  makes  of  talking  machines 
and  planning  free  weekly  concerts,  and  an  un- 
usually fine  service  department  for  the  handling 
and  distributing  of  records,  the  Hopper-Kelly 
Co.  has  opened  a  new  store  in  the  Temple  of 
Music  Building,  945  Broadway.  The  store  has 
been  completely  remodeled  and  is  one  of  the 
most  attractive  musical  centers  in  Tacoma. 

C.  H.  Hopper  and  E.  P.  Kelly  are  the  partners, 
associated  in  the  enterprise.  The  company  has 
one  store  in  Seattle  and  the  new  quarters  in 
Tacoma  are  being  operated  as  an  entirely  sep- 
arate business.  The  firm  carries  a  complete 
stock  of  Victor,  Columbia  and  Edison  products. 

It  is  in  their  service  department  that  the  Hop- 
per-Kelly Co.  plans  to  excel.  An  abundant 
stock  of  records  of  all  makes  is  carried  and 
the  firm  has  a  regular  service  by  which  the 
latest  records  are  received  in  Tacoma  at  the 
earliest  possible  moment. 

The  store  is  fitted  up  with  five  record  rooms 
and  three  salesrooms.  The  interior  of  the  store 
is  furnished  tastefully  with  handsome  rugs  and 
draperies,  the  general  color  scheme  being  a 
handsome  shade  of  gray  and  the  decorations 
being  most  artistic. 

Among  the  features  of  the  new  store  are  the 
free  public  concerts  every  Saturday  night,  which 


are  held  in  the  recital  hall  of  the  Temple  of 
Music  Building.  At  these  concerts  music  lovers 
have  an  opportunity  to  enjoy  the  latest  and 
highest  class  music  as  rendered  by  the  leading 
artists  on  the  different  phonographs. 

The  formal  opening  of  the  store  was  in 
April  and  a  splendid  celebration  was  held  at 
that  time. 


KILLEA  GETS  HONORABLE  MENTION 

Albany,  N.  Y„  May  29.— William  J.  Killea, 
Victor  dealer  at  74  South  Pearl  street,  received 
honorable  mention  for  original  advertising  in 
the  "Voice  of  the  Victor"  this  month.  At  the 
time  of  the  Villa  raid  on  Columbus,  N.  M.,  he 
wrote  an  advertisement  in  the  form  of  a  news 
item,  headed  "They're  on  Their  Way  to 
Mexico,"  which  is  the  title  of  one  of  the  Victor 
records.    The  story  described  the  record. 


LIST  OF  PATRIOTIC  RECORDS 

Always  endeavoring  to  assist  its  dealers  in 
developing  new  fields  for  record  sales,  and 
especially  at  opportune  times,  the  Victor  Co. 
advised  its  representatives  this  week  of  the 
compilation  of  a  special  list  of  Victor  records, 
suitable  for  Fourth  of  July  presentation.  This 
list  is  made  up  of  selections  already  to  be  found 
in  the  regular  catalog,  but  the  company  is  pre- 
paring a  special  hanger  and  supplement  to  be 
used  in  advertising  these  particular  selections. 


M.  B.  Fergusson  has  opened  a  talking  machine 
store  at  2301  Jefferson  avenue,  Newport,  Va. 


SPECIALISTS  IN 
CUTTING,  PUNCHING, 
AND  STRIPPING  OF 

FELT,  LEATHER, 
PAPER  AND  RUBBER 


WlDNEY 


THE  BEST  EQUIPPED 
PLANT   IN  EXISTENCE 

CARRYING  A  COM- 
PLETE  LINE  OF  FELTS 

FOR  ALL  PURPOSES 


Turntable  Felts 

ARE  OUR  SPECIALTY 

WE  CAN  SAVE  YOU  MONEY 

Also  on 

Felt  and  Rubber  Bumpers 

Our  specially  designed  machinery  enables  us 
to  offer  you  QUALITY  and  SERVICE  at 
the    right    prices    with   prompt  deliveries, 

LET  US  SUBMIT  ESTIMATES  ON  YOUR  REQUIREMENTS 

Continuous  Hinges 

We  also  handle  the  finest  line  of  Continuous  Hinges  on  which  we  will  be  glad  to  quote  you. 

THE  WIDNEY  COMPANY 

163  West  Harrison  St.  CHICAGO 


72 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  New  York  City  And  Vicinity 


The  most  noteworthy  feature  of  the  local 
talking  machine  trade  in  May  was  the  excellent 
record  business  reported  by  the  majority  of 
dealers.  For  the  past  few  months  manufactur- 
ers and  distributers  have  told  their  dealers  that 
it  would  be  to  their  advantage  to  pay  closer 
attention  to  the  development  of  their  record 
department:  especially  in  view  of  the  fact  that 
the  shortage  of  product  has  been  concentrated 
on  machines.  The  dealers  as  a  whole  have 
recognized  the  wisdom  of  this  advice,  and  the 
results  of  their  efforts  are  indicated  in  the 
record  sales  total  for  the  month  of  May,  which 
shows  a  substantial  increase  as  compared  with 
last  year. 

The  month  of  Ma}-  was  generally  satisfac- 
tory, all  factors  of  the  industry  showing  a  large 
gain  over  1915.  The  shortage  of  machines  has 
abated  somewhat  although  the  demand  for  the 
$75  and  $100  models  is  still  far  in  advance  of 
the  supply.  There  is  also  a  scarcity  of  the 
moderate  priced  machines,  due,  of  course,  to 
the  start  of  the  summer  season,  which  brings 
with  it  a  call  for  machines  for  camping  and 
general  vacation  purposes. 

Working  in  Behalf  of  Stephens  Bill 

The  local  trade  is  evincing  considerable  in- 
terest in  the  passage  of  the  Stephens  bill  which 
will  permit  price  fixing  of  patented  articles  under 
specified  conditions.  The  talking  machine  deal- 
ers recognize  that  this  bill  has  the  support  of 
the  most  progressive  and  successful  trade  or- 
ganizations in  the  country,  and  also  realize  that 
the  wonderful  success  of  the  talking  machine 
industry  may  be  attributed,  in  a  large  degree, 
to  the  one-price  policies  adopted  and  sponsored 
by  the  leading  talking  machine  companies.  The 
Talking  Machine  Men,  the  local  dealers'  organ- 
ization, has  been  an  earnest  supporter  of  the 
Stephens  bill  since  the  time  it  was  first  intro- 
duced in  Congress,  and  Henry  Mielke,  secre- 
tary of  this  association,  visited  Washington  on 
May  30  to  attend  the  hearings  before  the  House 
Interstate  and  Foreign  Commerce  Committee 
on  the  bill. 

A  number  of  out-of-town  jobbers  were  also 
present  at  these  hearings,  and  Mr.  Mielke  was 
well  pleased  with  the  fact  that  the  advocates  of 
this  measure  presented  conclusive  arguments 
regarding  its  merits. 


■II 


Getting  Summer  Business 

With  the  advent  of  warm  weather  there  has 
been,  of  course,  a  slight  falling  off  in  the  gen- 
eral talking  machine  business,  but  comparative- 
ly speaking,  this  falling  off  has  been  far  less 
than  in  other  retail  lines.  Many  of  the  local 
dealers  have  perfected  aggressive,  far-reaching 
campaigns,  to  garner  all  possible  summer  trade 
in  their  respective  localities,  and  there  is  no 
doubt  but  that  these  campaigns  will  be  produc- 
tive of  profitable  results.  This  is  particularly 
true  in  connection  with  record  sales,  as  the 
summer  season  stimulates  a  demand  for  vari- 
ous classes  of  records  that  are  particularly 
adaptable  for  warm  weather  months. 

Efficiency  Department's  Activities 

The  efficiency  department  of  the  New  York 
Talking  Machine  Co.,  Victor  distributer,  is  con- 
tinuing its  excellent  work  and  is  turning  out 
dealer  helps  which  cannot  fail  to  prove  valu- 
able, if  used  consistently.  The  company  is  is- 
suing this  month  a  very  attractive  window  card 
featuring  the  Victor  record,  "Shades  of  Night," 
as  sung  by  the  Sterling  Trio.  This  record  is 
also  used  in  the  special  electro  service  which 
was  introduced  a  few  months  ago.  and  which 
has  achieved  remarkable  success.  As  indicative 
of  the  popularity  of  the  New  York  Talking 
Machine  Co.'s  dealer  aids  it  is  interesting  to 
note  that  the  special  supplement  envelope  serv- 
ice which  has  been  used  for  the  past  year  has 
shown  an  increase  of  100  per  cent,  since  the 
issuance  of  the  March  supplement.  Referring 
to  general  business,  the  company  points  to  the 
fact  that  it  has  received  many  letters  from  Vic- 
tor dealers  in  the  East,  stating  that  they  are 
contemplating  increasing  their  facilities  in 
order  to  handle  fall  trade.  This  speaks  volumes 
for  the  prosperity  and  stability  of  Victor  busi- 
ness. 

Collections  in  Splendid  Shape 

"The  month  of  May  was  by  far  the  best  May 
in  our  history,"  said  George  A.  Baker,  assistant 
manager  of  the  Columbia  Graphophone  Co., 
83  Chambers  street,  New  York.  "A  source  of 
considerable  gratification  to  all  of  us  was  the 
fact  that  record  sales  were  ahead  of  April,  and 
machine  sales  would  have  also  shown  a  gain 
over  that  month,  if  it  were  not  for  the  shortage 
of  stock.    As  a  rule  May  is  considerably  behind 


April  in  the  total  business  closed,  and  we  are 
therefore  well  pleased  with  the  net  results  for 
this  May.  Collections  last  month  were  far 
ahead  of  April,  indicating  the  prosperity  and 
strength  of  the  individual  dealer's  business. 
There  is  no  apparent  let-up  in  the  machine  and 
record  demand,  but  on  the  contrary  we  are  re- 
ceiving large  orders  for  July  and  August  de- 
livery." 

Artistic   New  "Columbia"  Store 

The  accompanying  illustration  will  give  an 
idea  of  the  beauty  of  the  new  store  opened  a 
short  while  ago  by  Mrs.  E.  Byrne  DeWitt,  at 
1398  Third  avenue,  New  York.    This  store  is 


DeWitt's  Attractive  Room 


handling  the  Columbia  line  exclusively  and 
every  effort  will  be  made  to  give  patrons  maxi- 
mum service  and  co-operation  in  the  selection 
of  machines  and  records. 

Aggressive  Bronx  Dealer 

E.  H.  Smith,  the  well-known  Victor  dealer  in 
the  Bronx  is  now  completely  settled  in  his  new 
store  at  163d  street  and  Southern  boulevard. 
This  store  is  one  of  the  finest  Victor  establish- 
ments above  the  Harlem  River  and  Mr.  Smith's 
lengthy  experience  in  the  talking  machine  busi- 
ness has  enabled  him  to  build  up  a  profitable 
business  through  the  use  of  efficient  methods 
coupled  with  excellent  service. 

New  Cabinet  a  Success 

Landay  Bros.,  New  York,  Victor  distributers, 
are  achieving  gratifying  success  with  the  new- 
cabinet  which  they  introduced  a  few  weeks  ago. 
This  cabinet  is  designed  to  fit  the  No.  IXVic- 
trola,  and  Landay  Bros,  state  that  their  Victor 
dealers  have  found  it  a  source  of  complete  sat- 
isfaction to  themselves  and  also  to  their  cus- 
tomers. 

Unusual   Window   Displays   Attract  Attention 

The  Edison  Shop,  473  Fifth  avenue,  New- 
York  (controlled  by  the  Phonograph  Corpora- 
tion of  Manhattan),  has  been  presenting  a 
series  of  unusual  w-indow  displays  which  have 
won  commendation  from  many  passers-by 
along  Piano  Row.  This  week's  window  was 
very  attractively  arranged,  one  of  the  features 
being  a  handsomely  colored  display  card  which 
invited  the  public  to  visit  the  store's  recital  hall 
and  hear  the  duet.  "Whispering  Hope,"  sung 
by  Marie  Rappold  and  Christine  Miller.  This 
card  brought  many  music  lovers  to  the  audi- 
torium in  the  Edison  Shop,  and  also  resulted  in 
numerous  sales  of  this  popular  Edison  Diamond 
Disc  record.  Among  the  machines  shown  in 
this  window  was  the  Chippendale,  official  lab- 
oratory model,  and  the  Edison  Diamond  Disc 
$100  and  $200  models.  In  a  chat  with  The 
World,  Raymond  Duncan,  of  the  Edison  Shop, 
commented  upon  the  excellence  of  the  Edison 
Diamond  Disc  records  now  being  received  from 
the  factory,  stating  that  surface  noises  have 
been  entirely  eliminated  in  the  records  now  be- 
ing placed  on  the  market. 

(Continued  on  page  74) 


Room  73 


65  Nassau  Street 


|  Clifford  A.  Wolf  1 
MANUFACTURER  OF 

Diamond  and  Sapphire 
Phonograph  Points 


■I 

New  York  City 


Phone,  2124  Cortlandt 


iil!!l!!llllllilil!!!illi!!l!:!l!!il!IU;ii: 


THE    TALKING    MACHINE  WORLD 


73 


Proven  Statements 
Proven  Claims 


THESE  ARE  WHAT  YOU  WANT 


If  it  costs  no  more 

and 

You  can  deal  with  the  biggest 
exclusive  wholesale  distribu- 
tors of  Victor  Merchandise 
in  the  United  States 

WHY  NOT  PLACE  THAT  ORDER 

Always  first  with 


THE  NEW  YORK  TALKING  MACHINE  CO. 

119  WEST  FORTIETH  ST.  NEW  YORK 


74 


THE    TALKING    MACHINE  WORLD 


If  you  want  to  know  why  the  new  Electric  Columbia 
Grafonolas  were  sure  to  bring  about  the  revolution 
in  this  industry  which  they  are  bringing  about,  ask 
us  to  send  you  the  circular  describing  these  new 
instruments. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

VVoolworth  Building,  New  York 


TRADE  IN  NEW  YORK  AND  VICINITY 

(Continued  from  page  72) 

New  Uptown  Pathe  Dealer 

One  of  the  many  recent  additions  to  the  lists 
of  Pathe  dealers  in  local  territory  is  the  Secord 
Piano  Co.,  which  opened  warerooms  last  week 
at  3493  Broadway,  corner  of  143d  street.  N.  A. 
Secord,  head  of  this  concern,  was  formerly 
manager  of  the  piano  department  of  John  Wan- 
amaker,  New  York,  and  is  one  of  the  best 
known  piano  men  in  the  country.  His  new 
store  is  attractively  furnished  and  decorated, 
and  considerable  space  in  the  warerooms  will 
be  devoted  to  the  presentation  of  the  Pathe 
product.  This  store  is  located  in  the  heart  of 
the  uptown  residential  district  and  the  Secord 
Piano  Co.  will  doubtless  build  up  a  profitable 
Pathe  business. 

Way  Ahead  of  Last  Year 

G.  T.  Williams,  president  of  the  G.  T.  Will- 
iams Co.,  Brooklyn,  N.  Y.,  Victor  distributer, 
referring  to  general  conditions,  said:  "May  was 
a  very  satisfactory  month,  showing  a  nice  in- 
crease over  last  year.  Our  dealers  seem  to  be 
optimistic  regarding  the  summer  outlook  and 
tell  us  that  their  business  is  keeping  up  very 
well  indeed  for  this  time  of  the  year. 

Leases  Adjoining  Store 

The  Weber  Talking  Machine  Co.,  which  re- 
cently opened  an  exclusive  Columbia  store  at 
281  Broadway,  Brooklyn,  N.  Y.,  has  found  it 
necessary  to  lease  the  adjoining  store  in  order 
to  handle  the  business  in  this  locality.  The 
company  is  carrying  a  complete  stock  of  Co- 
lumbia graphophones  and  records  and  in  its 
new  home  will  have  ample  facilities  for  han- 
dling its  fast  growing  trade. 

Closing  High  Grade  Business 

Hardman,  Peck  &  Co.,  433  Fifth  avenue,  New 
York,  one  of  the  leading  piano  houses  in  the 
city,  has  been  closing  a  very  line  Edison  Dia- 
mond Disc  business.  This  company  caters  to 
a  high-class  trade,  which  appreciates  the  musi- 
cal quality  of  the  Edison  Diamond  Disc  prod- 
uct, especially  the  new  records  which  are  now 
being  turned  out  by  the  Edison  factory. 
Consistent  Advertising  Campaign 

Henry  B.  Pye  &  Co.,  which  has  been  han- 
dling the  Pathe  line  for  some  time  past,  is  de- 
voting a  good-sized  portion  of  their  advertis- 
ing in  the  local  newspaper?  to  this  department. 
They  call  attention  to  the  many  distinctive 
qualities  of  the  Pathephone  and  emphasize  the 
fact  that  the  Pathe  disc  library  embodies  every 
class  of  music,  including  recordings  by  many 
world-famous  artists.  This  concern  is  one  of 
the  leading  furniture  houses  in  the  Bronx  and 
has  an  extensive  neighborhood  clientele. 


EDISON  IN  PREPAREDNESS  PARADE 

A  feature  of  the  Citizens'  Preparedness  Parade 
that  was  held  in  New  York  quite  recently,  which 
attracted  particular  attention,  was  the  appear- 
ance among  the  marchers  of  Thomas  A.  Edi- 
son, who  paraded  over  the  entire  route  at  the 
head  of  the  Naval  Consulting  Board,  of  which 


he  is  chairman.  Mr.  Edison,  although  in  his  and  was  greeted  enthusiastically  by  the  crowds 
sixty-ninth  year,  marched  with  surprising  vigor     throughout  the  line  of  march. 


This  Should 
Interest  You 


Matches  No.  9  Vietrola 
Perfectly 

510 — Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak,  Nickel  plated  trimmings. 
Lock  and  key.  Height,  33  inches.  Top, 
17.x  20V>.  Holds  192  twelve-inch  Records. 
Matches  New  Vietrola  IX.  Top  has  coun- 
tersunk holes  to  accommodate  rubber  bump- 
ers on  machine.  Moulding  on  top  securely 
fits  base  of  machine.  Average  weight, 
crated,  75  pounds. 

Construction  and  Finish 
Guaranteed 

Immediate  Deliveries 
You  NEED  our  Catalog  AT  ONCE 

Schloss  Brothers 

637-645  West  55th  Street,  NEW  YORK 

'Phone  Columbus  7947 


TALKING  MACHINE  MEN,  WHO  AM  I? 

I  am  more  powerful  than  the  combined  armies 
of  the  world. 

I  am  more  deadly  than  bullets,  and  have 
wrecked  more  homes  than  the  mightiest  of 
siege  guns. 

I  steal  in  the  United  States  alone  over 
$300,000,000  each  year. 

I  spare  no  one,  and  find  my  victims  among 
the  rich  and  poor  alike;  the  young  and  the  old; 
the  strong  and  the  weak;  widows  and  orphans 
know  me. 

I  massacre  thousands  upon  thousands  of 
wage-earners  in  a  year. 

I  lurk  in  unseen  places,  and  do  most  of  my 
work  silently.  You  are  warned  against  me, 
but  you  heed  not. 

I  am  relentless.  I  am  everywhere;  in  the 
home,  on  the  street,  in  the  factory,  at  railroad 
crossings  and  on  the  sea. 

I  bring  sickness,  degradation  and  death,  and 
yet  few  seek  to  avoid  me. 

I  destroy,  crush  and  maim,  I  give  nothing, 
but  take  all. 

I  am  your  worst  enemy. 

I  am  Carelessness. 


ONE  ON  US 

A  contribution  from  our  subscription  depart- 
ment: "Please  discontinue  The  Talking  Machine 
World.  I  find  no  fault  with  the  magazine, 
which  I  greatly  admire  for  its  constructive,  up- 
building policy  in  aiding  the  trade,  but  the  fact 
is  I  am  no  longer  in  the  talking  machine  busi- 
ness and  besides  I'm  married." 


The  American  Talking  Film  Corp.,  manu- 
facturer of  motion  picture  talking  machines, 
was  incorporated  recently  with  a  capitalization 
of  $2,500  by  J.  J.  Comer,  Walter  I.  Patton  and 
H.  P.  and  A.  J.  Elliott,  all  of  whom  are  resi- 
dents of  Chicago.  111. 


There  is  quality  in  Boston  Albums.  Each  one  is  made 
in  one  piece  and  without  seams.  No  glue  or  paste  used.  Envel- 
opes are  locked  in  a  metal  back,  and  cannot  sag.  Every  special 
feature  patent  and  cannot  be  found  in  any  other  album. 

Made  for  all  disc  records.    Send  for  prices. 

THE  BOSTON  BOOK  CO.,  Inc. 

73  Broadway,  Brooklyn,  New  York     Factory,  103  Broadway 


THE    TALKING    MACHINE  WORLD 


75 


LOOK  FOR  ACTIVE  SUMMER  TRADE 

Cincinnatians  Are  Buying  Talking  Machines 
and  Records  in  Good  Volume — Leading  Job- 
bers Tell  of  Conditions  Which  Are  Satisfac- 
tory   Despite    Unevenness    in    Retail  Field 

Cincinnati,  O.,  June  4. — No  high  spots  were 
touched  by  the  talking  machine  trade  during 
the  past  thirty  days.  The  situation  was  inclined 
to  be  a  little  quiet,  which  is  the  general  pre- 
dicament of  all  lines  in  the  Middle  West  just 
now.  The  best  illustration,  showing  what  the 
people  are  doing  with  their  money,  is  to  be 
found  among  the  building  associations.  Their 
treasuries  are  literally  swamped  with  coin  and 
the  officers  are  unable  to  find  places  to  invest  it. 

Manager  Dittrich,  of  the  talking  machine  de- 
partment of  the  Rudolph  Wurlitzer  Co.,  sum- 
marizes the  Victor  situation  as  follows: 

"All  signs  point  to  an  extremely  active  sum- 
mer, to  a  record-breaking  fall  and  a  holiday  de- 
mand that  will  exceed  anything  ever  thought 
possible  in  the  past.  Most  dealers  have  already 
placed  orders  for  their  requirements  in  Vic- 
trolas  for  the  balance  of  the  year,  and  it  is  of 
great  importance  that  dealers  who  have  not  al- 
ready done  so  to  place  their  orders  immediately 
for  their  future  requirements.  Advance  orders 
this  year  are  more  than  double  what  they  were 
last  year,  and  it  does  not  take  a  very  far-sighted 
dealer  to  foresee  the  inevitable  result  of  such 
a  condition.  Every  mail  is  bringing  in  advance 
orders,  and  as  there  is  a  limit  to  the  output  of 
the  factory,  the  inevitable  must  happen  in  the 
case  of  those  dealers  who  do  not  anticipate  their 
requirements. 

"Record  business  continues  active,  and  or- 
ders show  that  dealers  everywhere  are  renew- 
ing and  increasing  their  stock  in  evident  antici- 
pation of  a  most  active  summer  demand.  A 
number  of  orders  for  record  demonstration 
booths  have  been  received  during  the  last  thirty 
days,  indicating  that  the  short  breathing  spell 
given  dealers  by  the  slight  slackening  of  trade, 
incidental  to  the  hot  weather,  has  enabled  them 
for  the  first  time  to  take  stock  of  the  situa- 
tion and  realize  their  shortcomings. 

"We  are  preparing  to  meet  the  situation  with 
vastly  /  increased  facilities,  and  we  know  that 
we  do  not  over-estimate  the  requirements  of 
our  dealers." 

From  a  comparative  standpoint  the  Vocalion 
department  of  the  Aeolian  Co.  exceeded  last 
year's  May  business,  which,  in  a  way,  is  a 
gratifying  method  of  looking  at  the  situation. 
The  month  was  a  fairly  busy  one.  The  man- 
ager, Charles  L.  Byers,  left  Friday  night  for 
Atlanta  to  visit  his  father,  who  is  seriously  ill. 

R.  J.  Whelen,  local  manager  of  the  Colum- 
bia Graphophone  Co.,  says:  "Business  is  good 
and  we  are  well  pleased  with  the  May  totals, 
as  they  are  far  in  excess  of  last  year's  totals 
for  May.  There  was  some  decrease  in  the  re- 
tail business  during  the  fore  part  of  the  month, 
but  the  latter  part  made  up  for  that.  Whole- 
sale business  keeps  up  remarkably  and  the  de- 
mand for  our  machines  seems  to  be  greater  than 
ever  before  in  our  history."  He  further  stated 
that  the  traveling  men  were  back  on  th£  job 
and  report  business  good  all  along  the  line. 
"Machines  are  now  coming  through  from  the 
factory  and  we  believe  when  the  new  factory 
is  in  working  order  all  orders  will  be  filled 
promptly." 

S.  H.  Nichols,  district  manager  of  the  Co- 
lumbia Graphophone  Co.,  spent  a  day  in  Cin- 
cinnati going  over  the  fall  campaign  and  get- 
ting the  traveling  men  started  out  after  fall 
orders. 

The  new  six-story  home  of  the  Starr  phono- 
graph may  be  ready  for  occupancy  within  an- 
other month. 

The  Knabe  Crystola  phonograph,  which  now 
includes  a  $200  instrument,  is  being  handled  by 
five  houses  in  this  city  and  Covington. 

Louis  Ahaus,  one  of  the  original  Victor  sales- 
men about  Cincinnati,  who  had  charge  of  the 
talking  machine  department  of  the  Lyric  piano 
Co.,  is  now  with  the  Rudolph  Wurlitzer  Co. 

The  "Safety  First"  train,  here  during  the  past 


week,  carried  a  Columbia  Grafonola  in  every 
car  for  the  entertainment  of  the  attaches  of 
the  train  as  well  as  the  visitors. 

The  Nationola  Co.,  Cleveland,  dealing  in  talk- 
ing machines,  was  incorporated  during  the  past 
week  for  $25,000  by  J.  R.  Juringus,  E.  C.  Fox, 
N.  E.  Mclntyre,  A.  Alien  and  E.  Leary. 


LOCATED  IN  THEIR  NEW  QUARTERS 

Arthur  L.  Van  Veen  &  Co.,  manufacturers 
of  Van  Veen  demonstration  booths,  are  now 
located  in  their  new  home  in  the  Marbridge 
Building,  Broadway  and  Thirty-fourth  street, 
New  York,  where  they  have  at  their  disposal 
considerably  better  facilities  than  were  afforded 
them  in  their  former  quarters. 

Mr.  Van  Veen  stated  this  week  that  the  com- 
pany had  received  a  number  of  repeat  orders 
for  Van  Veen  booths  from  dealers  in  different 
sections  of  the  country,  who  were  well  pleased 
with  the  booths  they  had  originally  ordered. 
Among  the  recent  contracts  completed  by  Van 
Veen  &  Co.  were  the  installation  of  Van  Veen 


booths  in  the  new  stores  of  Krakauer  Bros.,  125 
West  Forty-second  street,  New  York,  and 
Christman  Sons,  753  Sixth  avenue,  New  York. 


SCORING  QUITE  A  SUCCESS 

E.  W.  Fortiner,  for  three  years  field  repre- 
sentative of  the  Victor  Talking  Machine  Co., 
who  recently  made  connections  with  the  sales 
department  of  the  Stewart  Talking  Machine 
Co.,  Victor  jobber,  of  Indianapolis,  is  scoring 
a  success  with  that  enterprising  house.  Mr. 
Fortiner's  wide  acquaintance  among  the  trade 
is  regarded  as  a  distinct  asset.  His  addition 
to  the  Stewart  forces  has  greatly  strengthened 
the  service-to-dealers  of  that  company. 


VICTOR  DEALER  ENLARGES 

The  Suburban  Quality  Shop,  of  Danvers. 
Mass.,  has  been  enlarged,  a  new  demonstration 
room  having  been  installed  for  the  display  of 
Victor  Victrolas  and  records.  Manager  Quig- 
ley  reports  an  excellent  business. 


AT  OA  TVTV7'  is  rteht  in  the  heart  of 

^  -1  things,  as  you  will  see 
from  the  above  "  baseball."  Notice  the  vari- 
ous shipping  lines,  and  we  want  to  say  that 
we  are  only  three  hours  from  New  York;  six 
hours  trom  Boston,  and  six  hours  from  Buf- 
falo. Within  a  night's  ride  are  more  than 
half  of  the  people  in  the  country. 

Gately-Haire  Service  combines  efficiency  in 
ordering,  receiving  and  shipping—the  trinity 
of  service. 


Repeat  our  slogan:  "Albany  —  for 
capital  service  "—and  remember  that 
we'll  back  it  up. 


The  Gately-Haire  Co.,  Inc. 

ALBANY 


JOHN  H.  GATELY,  Pres. 


CLAUDE  B.  HAIRE 


76 


THE    TALKING    MACHINE  WORLD 


T  RAD  e  MARK. 


Tone  Arms,  Sound  Boxes,  Elbows,  Tone  Arm  and  Sound 
Box  Attachments  and  Tone  Arm  Supports  or  Bases 


may  be  die-cast  by  the  Acme  process,  when  used  in  quantities,  giving  you  a  beautiful 
and  accurate  product  at  less  cost  than  if  the  same  parts  were  made  out  of  tubing  or 
sand  castings.  The  parts  have  a  perfect  finish  and  fit  and  are  delivered  by  us  unplated, 
but  otherwise  ready  for  assembly.  We  have  had  years  of  special  experience  in  phonograph 
work,  and  will  co  operate  with  you  in  the  matter  of  design  when  desired.  Submit  models 
for  estimate,  stating  quantities  you  will  order. 

ACME  DIE  CASTING  CORPORATION 


Bush  Terminal  Building  5,  35th  Street  and  3rd  Avenue 


Brooklyn,  N.  Y. 


PLANT  ADDITIONS  SOON  READY 


Additions  Being  Made  to  Heineman  Plant  at 
Elyria,  O.,  Will  Increase  Output  200  Per 
Cent. — Tremendous  Demand  for  Goods 


Otto  Heineman,  president  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.,  25  West  Forty- 
fifth  street,  New  York,  manufacturer  of  motors, 
tone  arms  and  sound  boxes,  stated  this  week 
that  the  various  additions  to  the  company's 
plant  at  Elyria,  O.,  which  had  been  started 
some  time  ago,  were  fast  nearing  completion, 
and  that  the  new  departments  jwould  be  ready 
by.  July  1.  """ ' 

With  the  addition  of  these  new  departments 
for  manufacturing  and  assembling,  the  Otto 
Heineman  Phonograph  Supply  Co.  will  be  in 
a  position  to  increase  its  output  by  200  per  cent. 
For  the  past  six  months,  the  immense  Heine- 


man  factory  at  Elyria,  O..  has  been  working  to 
capacity,  but  the  tremendous  success  achieved 
by  the  company's  products  has  resulted  in  the 
receipt  of  orders  of  unusual  magnitude.  Mr. 
Heineman  has  been  working  indefatigably  to 
give  every  one  of  his  clients  maximum  co-oper- 
ation and  service,  and  the  recent  addition  to 
his  factory  facilities  will  enable  him  to  ade- 
quately take  care  of  the  remarkable  volume  of 
business  which  his  company  is  receiving  from 
the  leading  talking  machine  manufacturers  in 
all  sections  of  the  country. 


TALKING  MACHINE  FOR  ORPET  JURY 

Court   Grants   Permission   for   Installation  of 
Machine  in  Jury  Room  During  Trial 


The  Secretary  of  State  at  Albany,  N.  Y., 
granted  a  certificate  of  incorporation  last  week 
to  the  Mutual  Talking  Machine  Co.,  dealer  in 
talking  machines  and  records.  The  capitaliza- 
tion is  $15,000,  the  incorporators  being  H.  Se- 
gal, W.  Phillips  and  M.  A.  Richmond,  of  Hol- 
lis.  L.  I. 


Waukegan,  Wis.,  June  5. — One  of  the  inter- 
esting preliminary  features  of  the  trial  of  Will 
Orpet  for  the  murder  of  Marian  Lambert,  dur- 
ing the  efforts  to  secure  a  jury,  was  the  permis- 
sion given  by  Judge  Donnelly  to  James  O'Shea, 
one  of  the  jurors,  who  has  a  music  store  in 
Washington,  Wis.,  to  bring  a  talking  machine 
into  the  jury  room.  The  court,  however,  sug- 
gested that  the  records  include  religious  and 
operatic  suggestions,  as  well  as  ragtime,  in  order 
that  everybody  might  be  pleased. 


The  Hough  Organ  Co.,  of  Bay  City,  Mich., 
has  leased  a  three-story  building  on  Washing- 
ton street,  near  First  street,  for  the  manufacture 
of  talking  machines. 


TRADE        M  lCl}i 
MARK 


$15  to  $225 

Play  Perfectly  Every  Type  of  Disc  Record  Without  Change  of  Mechanical  Parts 


DISTRIBUTORS 


CRESCENT  SALES  CO. 

Providence,  R.  I. 


LOUIS  WOLF  &  CO. 

Furniture  Exposition  Building 

1319  Michigan  Ave.,    Chicago,  III. 


SCHILLING  PIANO  CO. 

112  West  23rd  St.,  New  York  City 


CRESCENT  RECORDS 

To  permit  the  enjoyment  of  the  popular  CRESCENT  35c.  records  on  machines  which  only  play  lateral  cut  records,  there 
is  an  attachment  which  brings  the  sound  box  into  the  proper  position,  and  retails  for  only  25c. 

These  attachments  necessarily  enable  you  to  play  not  only  our  own  records,  but  also  all  Jewel  or  Diamond  point  records 
on  any  of  the  other  well-known  phonographs.       Among  the  June  Records  are  the  following: 

1.  On  the  Beach  of  Wakikiki.  from  "Very  Good  Eddie."  4.    Pagliacci  (Prologue). 

2.  Rackety  Coo.  from  "Katinka."  5-    Elsa's  Dream,  from  "Lohengrin." 

6.    Where  Did  Robinson  Crusoe  Go.  with  Friday  on  Saturday 

3.  Arrah-Go-On,  I  Am  Going  Back  to  Oregon.  Night  from  "Winter  Garden." 


CRESCENT  TALKING  MACHINE  CO., 


89  Chambers  Street,  New  York  City 


THE    TALKING    MACHINE  WORLD 


77 


The  Trade  in  the  South 


'DINNER  DANCE"  DISPLAY  A  HIT 


TAKES  CHARGE  IN  NEW  ORLEANS 


BIG  TONE  TEST  IN  BIRMINGHAM 


Original  Method  for  Calling  Attention  to  Vic- 
tor Dance  Records  Proves  a  Big  Drawing 
Card  for  the  Rhodes-Mahoney  Co. 


Chattanooga,  Tenn.,  June  1. — One  of  the 
most  clever  advertising  stunts  in  the  interests 
of  the  Victor  dance  records  was  recently 
''pulled  off"  by  the  Rhodes-Mahoney  Co.,  o) 
this  city,  which  concern  has  on  several  previous 
occasions  had  some  effective  exhibits  for  en- 
couraging the  purchase  and  use  of  Victrolas 
and  records  to  meet  the  demands  of  the  dance 
craze. 

For  the  purpose  of  arousing  public  curiosity 
and  interest  the  display  was  widely  advertised 
as  a  "dinner  dance"  and  at  the  appointed  time 
a  large  crowd  gathered.  The  curtains  of  the 
window  were  pulled  back  to  disclose  a  well  ap- 
pointed dining  room  with  two  couples  seated 
at  the  table.  A  regular  course  dinner  was 
served  by  a  negro  waiter  in  full  view  of  the 
audience  in  the  street,  and  between  courses  one 
or  the  other  of  the  young  couples  took  the  op- 
portunity of  dancing  in  one  corner  of  the  room 
to  the  music  of  the  Victrola.  The  waiter  in- 
cidentally added  a  few  bits  of  comedy  through 
his  pantomime. 

The  "show"  lasted  for  two  hours,  and  special 
police  had  to  be  called  to  handle  the  crowd  in 
the  street.  Before  the  curtains  were  drawn  on 
the  scene  both  "ladies"  pulled  off  their  wigs 
and  stood  forth,  revealed  as  two  of  the  promi- 
nent young  men  of  the  city.  The  dinner  was 
widely  and  favorably  commented  on  in  the  local 
papers. 


II.  L.  O'Brian,  who  was  formerly  connected 
with  the  recital  department  of  the  Aeolian  Co., 
New  York,  and  more  recently  was  a  member 
of  the  staff  of  the  Brooklyn  store,  and  floor 
salesman  in  the  Aeolian-Vocalion  department, 
has  taken  charge  of  the  Vocalion  department 
of  the  D.  H.  Holmes  Co.,  Ltd  ,  New  Orleans, 
who  recently  closed  arrangements  to  handle 
the  Aeolian-Vocalion  line.  He  expects  to  de- 
velop a  profitable  market. 


Over  2,500  Members  of  Birmingham  Society 
Pack  Jefferson  Theatre  for  Occasion — Held 
Under  Auspices  of  Loveman,  Joseph  &  Loeb 
— Convention  of  Edison  Dealers  Also  Held 


SPRING  FESTIVAL  AT  RICHMOND 


NEW  EDISON  STORE  IN  ATLANTA 

Atlanta,  Ga.,  May  29. — Phonographs,  Inc., 
local  Edison  jobber,  is  going  to  have  one  of  the 
finest  Edison  homes  south  of  the  Mason  and 
Dixon  line.  O.  Simmons,  head  of  the  concern, 
states  that  the  new  home,  situated  at  the  corner 
of  Ellis  and  Peachtree  streets,  in  the  best  busi- 
ness section  of  Atlanta,  will  be  ready  for  occu- 
pancy on  October  1.  The  lower  floor  will  be 
equipped  with  sound-proof  rooms  and  recital 
hall,  together  with  a  private  office  and  mez- 
zanine balcony.  There  will  be  also  a  ladies' 
rest  room.  The  second  floor  will  be  devoted  to 
the  wholesale  department,  the  bookkeeping  and 
mailing  departments. 


Richmond,  Va.,  June  8. — We  have  recently 
had  in  our  community  the  great  spring  festival, 
which  is  given  each  year  by  the  Wednesday 
Club,  one  of  the  oldest  musical  organizations 
of  the  entire  South.  This  year  the  following 
artists  appeared  in  these  concerts  and  scored 
tremendous  successes:  Pasquale  Amato,  Olive 
Kline,  George  Coeplan,  Sophie  Braslau,  Gio- 
vanni Martinelli,  Julia  Culp,  Anna  Case  and 
Richard  Haggeman,  director  of  the  Metropol- 
itan Orchestra. 

Over  10,000  people  heard  the  three  great  con- 
certs, which  is  the  largest  attendance  in  the 
history  of  the  club.  Undoubtedly  this  great  at- 
tendance is  due  primarily  to  the  education  of 
the  public,  which  has  been  caused  by  the  ad- 
vent of  the  talking  machine;  it  should  not,  how- 
ever, be  taken  that  all  of  the  benefit  has  been 
derived  by  the  public  from  the  talking  machine 
inasmuch  as  the  dealer  has  profited  immeas- 
urably through  their  sale;  therefore,  the  great 
festivals  have  well  correlated  in  this  work.  The 
increase  in  the  record  business  due  to  the  stim- 
ulus given  by  the  concerts  has  been  tremend- 
ous, the  sales  of  records  by  the  artists  who  ap- 
peared doubling,  and  in  some  instances,  trebling. 

Inasmuch  as  the  South  has  been  particularly 
favored  this  year  with  many  visits  from  the  great 
Metropolitan  artists  of  the  country,  who  make 
records  for  the  Victor,  this  advantage  has  nat- 
urally accrued  to  the  benefit  of  the  entire  Victor 
dealership  of  this  section  of  the  country.  In 
return  for  the  evident  help  that  the  dealers  are 
receiving,  they,  on  their  part,  should  make 
every  effort  to  promote  to  a  successful  conclu- 
sion, spring  festivals,  concerts  of  great  artists, 
and  local  musicals,  as  the  result,  in  so  far  a-^ 
they  are  concerned,  is  of  necessity,  obliged  to 
bring  direct  returns. 


Birmingham,  Ala.,  June  3. — One  of  the 
musical  events  in  this  city  recently  was  the  tone 
test  recital  given  at  the  Jefferson  Theatre  un- 
der the  auspices  of  Loveman,  Joseph  &  Loeb. 
Mine.  Marie  Rappold  was  the  leading  artist 
and  her  demonstration  of  the  re-creation  of 
her  voice  through  the  new  Edison  phonograph 
was  enthusiastically  received. 

The  recital  was  arranged  largely  through  the 
efforts  of  J.  L.  Baskin,  manager  of  the  phono- 
graph department  of  Loveman,  Joseph  &  Loeb, 
who  is  a  man  of  long  experience  in  the  phono- 
graph field,  having  built  up  his  department  un- 
til it  is  one  of  the  most  important  in  the  big 
store. 

The  Jefferson  Theatre,  with  a  seating  capac- 
ity of  about  2,500,  was  crowded  to  the  doors 
by  the  society  of  Birmingham,  and  over  300 
people  were  turned  away  for  lack  of  space.  The 
recital  itself  was  under  the  direction  of  Verdi 
E.  B.  Fuller.  In  addition  to  Mine.  Rappold's 
singing,  Arthur  Walsh,  from  the  Edison  lab- 
oratories also  played  violin  selections  in  uni- 
son with  the  Diamond  Disc  phonograph.  The 
feat  of  Mme.  Rappold  in  apparently  singing 
duets  with  herself  was  especially  appreciated 
by  the  audience. 

Phonographs,  Inc.,  the  Edison  jobbers  for 
the  Atlanta  zone,  took  advantage  of  the  oppor- 
tunity and  held  a  dealers'  convention  in  Bir- 
mingham the  same  day  as  the  recital.  There 
was  a  very  successful  business  session  held  in 
the  afternoon,  and  this  was  followed  by  a  ban- 
quet in  the  evening  at  the  Hotel  Tutwiler. 
Some  of  the  dealers  present  were  Leo  Loeb, 
J.  L.  Baskin,  Verdi  E.  B.  Fuller,  A.  Walsh,  C. 
R.  Lee,  W.  L.  F.  Rosenblatt,  O.  Simmons,  W. 
B.  Word,  Winship  Nunnally,  Custis  Gutten- 
berger,  Carl  Laverty,  W.  C.  Strickland,  A.  A. 
Keyes,  J.  D.  Fleming  and  E.  E.  Bedford. 


The  new  store  of  the  DeLoache  Phonograph 
Corp.,  located  at  1701  Elm  street,  Dallas,  Tex., 
recently  opened  is  considered  one  of  the  most 
modern  talking  machine  sales  rooms  in  the 
Southwest.  Ira  DeLoache  is  president  of  the 
concern. 


We  Admit — "There's  a  Reason" 


If  you  are  looking  for  close  co-operation — 

OUR  VICTOR \T 
SERVICER 
O  U   I  C  IV 


you'll 
find 


and  satisfactory 
in  every  way 


LOW  FREIGHT  RATES.   FULL  AND  COMPLETE  STOCKS  and" 

ADVANTAGEOUS  LOCATION  for  prompt  deliveries,  enable  us  to  replenish 
your  stock  QUICKER — and  at  LESS  SHIPPING  COST  to  you. 


Proof  on  the  First  Order 


[he  rarf&U  rompuni] 

The  South's  Leading  Victor  Distributors 

213  East  Broad  Street,  Richmond,  Va. 


RUSH  ORDERS— 

Records  and  Supplies — filled 
immediately.  Complete  stock 
of  Foreign  Records.  Victor 
Repairs  b  y  factory- trained 
experts.  Free  Advertising 
Ideas  and  advice. 


78 


THE   TALKING   MACHINE  WORLD 


Dealers  Who  Believe  in  Efficiency  and  Who  Want 


PIAMU5 


Model  A  holds  3  Victrolas  or  3  similar-sized  machines. 
Also  easily  carries  I  piano. 


To  Secure   Maximum  Utility  From  an  Automobile  Should  Get 

THE  DEKALB  TRAILER 

One  of  these  attached  to  any  make  of  automobile  will  com- 
pletely  solve  your  delivery  and  receiving  problems 

Length,  7  ft.;  width,  40  in.;  sides  8  in.  deep.  Solid  steel  axle,  hickory  wheels, 
with  either  steel  or  rubber  tires.  Best  quality  steel  springs.  Painted  auto  black  and 
equipped  with  draw  bar  that  is  quickly  attached  to  any  car.  Weight,  400  lbs. 
Easy  running  and  easily  handled. 

Send  a  postal  for  details.    It's  certainly  worth  your  business'  while 

DeKalb  Wagon  Company 

DeKalb,  Illinois 


GENERAL  ACTIVITY  IN  MONTREAL 


Edison  Diamond  Disc  Phonograph  in  Recital 
for  Red  Cross — M.  H.  Browne  Co.  Moves — 
Record  Stars  to  Appear  in  Concert — New 
Stores  Being  Opened — After  Summer  Trade 


Montreal,  Que.,  June  5. — The  Edison  Dia- 
mond Disc  phonograph  was  recently  featured 
at  a  musicale  at  the  Gayety  Theatre  in  Sher- 
brooke,  Que.,  in  aid  of  the  Red  Cross  Society. 
The  machine  and  records  were  supplied  by  Ar- 
thur Bloin,  a  music  dealer  of  that  city,  and  the 
event  was  widely  advertised. 

The  M.  H.  Browne  Co.,  representing  the  Dic- 
taphone Co.,  has  removed  to  58  Beaver  Hall 
Hill,  this  city. 

Arthur  L.  Mandy,  formerly  with  the  R.  S. 
Williams  Sons  Co.,  Ltd.,  and  more  recently 
manager  of  the  Phonograph  Shop,  Ltd.,  Otta- 
wa, Ont.,  has  enlisted  in  the  Canadian  contingent 
and  .is  now  taking  the  officers'  training  course 
at  Kingston. 

H.  C.  Fortier,  of  the  well-known  Quebec  dis- 
tributing house  of  P.  T.  Legare,  Ltd  ,  recently 
returned  from  a  visit  to  New  York  and  other 
cities  in  the  United  States. 

Anna  Case,  the  Edison  artist;  Louis  Gra- 
veure,  the  Columbia  star,  and  Maggie  Teyte, 
the  Victor  favorite,  are  all  scheduled  for  a  re- 
cital in  Montreal  shortly. 

P.  H.  Lobelle  &  Co.,  Ltd.,  furniture  dealers 
of  this  city,  report  continued  success  with  the 
Columbia  and  Sonora  lines  of  phonographs. 

It  is  reported  that  N.  H.  Phinney  &  Co.,  of 
Halifax,  N.  S.,  have  opened  a  branch  salesroom 
in  Kentville,  N.  S.,  featuring  the  Edison  and 
Columbia  lines. 

Almy's,  Ltd.,  reports  some  excellent  business 
in  Columbia  machines,  selling  at  $85  and  $100, 
besides  many  sales  in  the  cheaper  types.  Miss 
Vezina  is  in  charge  of  this  department. 

The  Berliner  Gramophone  Co.,  Ltd.,  is  at 
present  featuring  some  attractive  camping 
scenes  in  its  show  window  to  stimulate  sum- 
mer Victrola  business. 

Geo.  A.  House,  direct  from  the  Edison  labo- 
ratories, has  recently  been  demonstrating  the 
new  diamond  disc  phonograph  in  the  Maratime 
Provinces. 


ATTRACTIVE  VICTOR  DISPLAY 

Dealers  in  New  York  State  pay  particular  at- 
tention to  window  displays  and  one  of  the  best 
musical  instrument  displays  shown  recently  was 
the  display  of  Finch  &  Hahn,  Troy,  New  York, 
this  being  created  under  the  direction  of  Frank 
H.  Burdick,  manager.  This  window  appeared 
sometime  ago,  it  being  in  the  nature  of  an 
Easter  window  showing.  The  effect  produced 
by  thousands  of  electric  lights  and  many  Easter 
lilies,  each  with  a  lighted  center,  together  with 
a  proper  showing  of  various  models  of  Victrola 
machines,  all  of  which  was  beautifully  rein- 
forced by  trellis  work,  caused  nearly  all  passers- 
by  to  stop  and  .spend  some  time  viewing  the 
magnificent  showing. 


Invisible 
Hinges 


Preserve  the^beauty 
of  well  designed  a?id 
finely  fi?iished 

Talking  Machines 
Music  Cabinets 
Pianos 

Player  Pianos  and  Benches 

They  are  made  in  numerous  sizes  for 
these  particular  purposes. 

When  you  fail  to  see  an  unsightly  Hinge 


protruding  you  know  SPSS  is  the 
answer. 

Write  to-day  for  catalogue  T . 


Soss  Manufacturing  Co. 

435-443  Atlantic  Avenue,  Brooklyn,  N.  Y. 
BRANCH  OFFICES: 

Chicago — 160  North  Fifth  Avenue. 
Los  Angeles— 224  Central  Bldg. 

San  Francisco — 164  Hansford  Bldg. 
Minneapolis — 3416  2nd  Ave.  So. 

Detroit— 922  David  Whitney  Bldg. 


TWO  INTERESTING  LETTERS 


Received  by  Columbia  Co.  Which  Tell  Their 
Own  Story  of  Product  Efficiency 


The  Columbia  Graphophone  Co.,  New  York, 
received  recently  the  following  letter  from  Flore 
Revalles,  of  the  Serge  de  Diaghileff  Ballet 
Russe,  relative  to  the  efficiency  of  Columbia 
dance  records. 

"Though  a  newcomer  to  your  country,  I  have 
been  more  than  interested  in  your  wonderful 
talking  machine  records  that  have  been  brought 
to  my  notice.  My  curiosity  has  been  so  great 
that  I  have  been  using  your  dance  records  for 
my  rehearsals  with  the  utmost  satisfaction,  and 
1  think  it  is  due  you  to  say  1  think  all  who 
dance  can  have  much  satisfaction  from  your 
Grafonolas  and  records,  as  their  tempo,  rhythm 
and  musical  qualities  simply  are  charming  and 
of  great  assistance." 

Another  interesting  letter  was  sent  to  the 
Columbia  Co.  by  E.  A.  Hungerford,  department 
secretary  of  the  Central  Branch  of  the  Y.  M. 
C.  A.,  Brooklyn,  N.  Y.,  the  finest  Y.  M.  C.  A. 
building  in  the  country.  This  letter  reads  in 
part  as  follows: 

"1  am  writing  to  express  to  you  our  great 
satisfaction  at  the  results  we  are  getting  from 
our  Columbia  Grafonola.  It  is  in  constant  use 
in  the  building  and  is  a  source  of  a  great  deal 
of  pleasure  to  our  members.  We  would  not 
be  without  it  for  anything  in  the  world." 


INCORPORATED 


The  Harrolla  Talking  Machine  Co.,  of  New- 
ark, N.  J.,  was  incorporated  recently  for  the 
purpose  of  manufacturing  talking  machines  and 
cabinets,  with  a  capitalization  of  $100,000. 


D.  A.  White,  of  the  White  Furniture  Co.,  Me- 
bane,  N.  C,  has  installed  a  large  Edison 
Diamond  Disc  phonograph  in  his  factory  for 
the  use  of  the  employes  there. 


TRANSFER 

NAME-PLATES 

We  make  the  Name- Plates  and  Trans- 
fers  for  the  largest  talking  machine  manu- 
facturers in  this  country  and  for  dealers  in 
every  State. 

YOUR  NAME,  Mr.  Dealer,  on  every 
machine  brings  the  owner  back  to  you  for 
records  and  his  friends  to  you  for  a  ma- 
chine. 

Samples,  Suggestions  and  Sketches  Furnished  FREE 

the  MEYERCORD  co. 

LARGEST  MANUFACTURERS  OF 

DECALCOMANI A 

TRANSFER  NAME-PLATES 

CHICAGO 


THE    TALKING    MACHINE  WORLD 


79 


ARGUMENTS  PRESENTED  IN  PRICE-CUTTING  CASE 

Elisha  K.  Camp  Argues  Appeal  of  Boston  Store  in  Action  Brought  by  Columbia  Graphophone 
Co. — Makes  Some  Interesting  Contentions  and  Cites  Numerous  Precedents 


The  appeal  of  the  Boston  Store,  of  Chicago, 
from  the  interlocutory  decree  entered  by  the 
United  States  District  Court,  on  September  27, 
1915,  against  the  Boston  Store,  its  officers,  ser- 
vants, etc.,  pendente  lite,  enjoining  the  Boston 
Store  from  cutting  prices  on  Columbia  records, 
came  on  recently  for  argument  before  the  Cir- 
cuit Court  of  Appeals,  Seventh  Circuit,  in  Chi- 
cago. 

The  Boston  Store  was  represented  by  Moritz 
Rosenthal,  Henry  H.  Kennedy,  Joseph  W. 
Moses,  Julius  Moses,  Hamilton  Moses,  Walter 
Bachrach  and  S.  Sidney  Stein.  The  appeal  was 
argued  by  Hamilton  Moses. 

The  Graphophone  Cos.  were  represented  by 
Elisha  K.  Camp,  Daniel  N.  Kirby,  Taylor  E. 
Brown  and  Clarence  E.  Mehlhope.  Mr.  Camp 
and  Mr.  Kirby  argued  the  appeal  for  the  Graph- 
ophone Cos.    In  his  argument  Mr.  Camp  said: 

"The  fundamental,  chief  and  controlling  question  in  this 
case  is  the  one  which  was  thus  stated  by  Judge  Geiger 
in  the  Court  below: 

"  'Can  a  patentee,  upon  a  sale  of  a  patented  article,  by 
contract  require  of  his  immediate  vendee  the  observance 
of  price  restrictions  upon  resale?' 

"  'It  is  the  question,'  says  Judge  Geiger,  'which  in  the 
Victor  case,  123  Fed.  424,  was  somewhat  more  broadly 
stated  to  involve  these  facts:  "the  bill  very  clearly  shows 
that  appellant  said  to  the  jobber:  'we  are  unwilling  to 
part  with  the  whole  of  our  monopoly.  There  are  no  terms 
on  which  we  will  give  you  an  unrestricted  right  to  deal 
in  our  machines.  However,  if  you  choose  to  pay  our 
price  for  a  limited  right,  we  will  place  our  machines  in 
your  hands,  to  be  sold  by  you  or  by  dealers  under  you,  to 
the  public  at  not  less  than  $25  each,'  and  that  the  jobber 
explicitly  accepted  this  offer.'  " 

"'This  is  not  a  case  like  the  Sanatogen  case  (Bauer  vs. 
O'Donnell,  229  U.  S.  1)  where  the  detendant  was  not  un- 
der contract  with  complainant -to  maintain  prices  and  where 
the  patentee  made  an  outright  sale  of  his  patented  article 
without  restriction  of  any  kind,  allowing  the  patented  article 
to  pass  out  of  the  monopoly  without  committing  by  proper 
agreement,  the  one  to  whom  the  article  came,  to  the  ob- 
servance of  an  obligation  on  his  part  and  then  tried  to 
recall  it  or  to  claim  that  by  'notice,'  he  burdened  the 
article  with  such  a  reservation;  but  this  is  a  case  where 
the  patentee,  through  its  authorized  agent  acting  within 
the  scope  of  its  authority  as  its  representative,  made  a 
conditional  or  restricted  sale  of  the  patented  articles  in 
question  by  contract  directly  with  the  defendant,  and  the 
latter  expressly  agreed,  at  the  very  instant  of  the  sale,  to 
observe  the  said  conditions  and  restrictions  which  were 
reasonable  and  lawful  and  which  required  the  defendant 
to  observe  the  resale  price  fixed  by  the  patentee,  through 
its  said  agent.  The  patentee  expressly  reserved  and  re- 
tained part  of  his  patented  monopoly  to  sell  and  did  not 
attempt  to  go  beyond  this,  or  by  a  'mere  notice,'  as  in 
the  Sanatogen  case,  to  burden  the  patented  article  with 
a  restriction  or  reservation  not  imposed  at  the  very  in- 
stant of  the  sale.  The  defendant,  Boston  Store,  having 
expressly  agreed  by  contract,  to  observe  the  restrictions 
aforesaicl,  we  contend  .that  those  restrictions  should  be 
enforced  whether  the  contract  be  regarded  as  consti- 
tuting a  valid  agreement  in  and  of  itself,  or,  as 
merely  evidencing  the  extent  to  which  the  patentee  has 
retained  a  part  of  his  monopoly  right  to  sell,  and  has 
granted  a  restricted  right  to  resell.  It  is  also  our  con- 
tention that  the  case  comes  squarely  under  the  ruling  in 
Bement  vs.  Harrow  Co.,  186  U.  S.  70,  where  the  Supreme 
Court  said  (p.  91) : 

"  '*  *  *  The  general  rule  is  absolute  freedom  in  the 
use  or  sale  of  rights  under  the  patent  laws  of  the  United 
States.  The  very  object  of  these  laws  is  monopoly,  and 
the  rule  is,  with  few  exceptions,  that  ANY  CONDITIONS 
that  are  not  in  their  very  nature  illegal  with  regard  to 
this  kind  of  property.  IMPOSED  BY  THE  PATENTEE 
AND  AGREED  TO  BY  THE  LICENSEE,  for  the  right 
to  manufacture  or  use  or  sell  the  article,  WILL  BE  UP- 
HELD BY  THE  COURTS.  The  fact  that  the  conditions 
in  the  contract  keep  up  the  monopoly  does  not  render  them 
illegal.' 

"It  is  our  further  contention  that,  as  held  by  Judge 
Geiger,  the  patentee  can  say: 

"  'I  will  manufacture  the  patented  articles  myself  and 
I  will  sell  to  no  one  except  on  condition  that  he  observe 
a  resale  price,  to  be  fixed  by  me.'  "And,  he  can  do  so, 
for  the  reason  that  the  article,  because  of  its  embodi- 
ment of  the  invention,  has  been  made  a  subject  of  law- 
fully restrictive,  price  bargaining;  and  the  Wall  Paper 
and  Dr.  Miles  Medical  cases,  212  U.  S.  233,  220  U.  S. 
393,  are  most  persuasive  in  supporting  such  view.  The 
language  of  the  Supreme  Court  in  _  the  Miles  case  (see 
p.  401)  could  give  no  clearer  recognition  to  the  full  right 
of  the  patentee  to  bargain  for  price  restriction.  The 
statement  is  almost  made  in  plain  words,  that  if  the 
proprietary  medicine  were  a  patented  article,  the  contract 
there  in  question  would,  as  between  the  parties,  receive 
the  protection  of  the  patent  laws  as  construed  in  the  Be- 
ment case." 

"Accordingly  Judge  Geiger  was  right  in  holding: 
"  'That  Dick  vs.  Henry  and  Bement  vs.  Harrow  Co., 
Victor  vs.  The  Fair,  and  the  other  cases,  supra,  so  far  as 
they  permit  a  patentee,  while  exercising  any  of  his  three 
co-ordinate  monopoly  rights,  by  proper  amendment,  to  re-, 
serve  such  portion  thereof  as  he  sees  fit,  have  not  been 
overruled  by  Bauer  vs.  O'Donnell;  but  that,  after  he  has 
once  allowed  the  patented  article  to  pass  out  of  the  monop- 
oly without  committing,  by  proper  agreement,  the  one  to 
whom  the  article  comes,  to  the  observance  of  an  obliga- 
tion on  his  part,  he  cannot  then  recall  it  or  claim  that, 
by  a  notice,  he  burdened  the  article  with  such  reservation.' 
-  "What  the  patentee  did  was  what  was  expressly  held 
to  be  lawful  and  proper  by  the  Circuit  Court  of  Appeals 
of  the  Eighth  Circuit,  in  National  Phonograph  Co.  vs. 
Schlegel,  128  Fed.,  733,  and  by  the  District  Court,  Eastern 
District  of  Pennsylvania,  in  "United  States,  vs.  Keystone 
Watch  Case  Co.,  218  Fed.  502,  before  Buffington,  Hunt 
and  McPherson,  Circuit  Judges.  Speaking  for  the  Court 
in  the  Schlegel  case,  Judge  (now  Mr.  Justice)  Van  De- 
vanter  said: 

"  'An  unconditional  or  unrestricted  sale  by  the  patentee, 
or  by  a  licensee  authorized  to  make  such  sale,  of  an  article 
embodying  the  patented  invention  or  discovery,  passes  the 
article  without  the  limits  of  the  monopoly  and  authorizes 
the  buyer  to  use  or  sell  it  without  restriction;  but  to  the 
extent  that  the  sale  is  subject  to  any  restriction  upon  the 
use  or  future  sale  the  article  has  not  been  released  from 
the  monopoly,  but  is  within  its  limits,  and,  as  against  all 
who  have  notice  of  the  restriction,  is  subject  to  control 
of  whoever  retains  the  monopoly.  This  results  from  the 
fact  that  the  monopoly  is  a  substantial  property  right 
conferred  by  law  as  an  inducement  or  stimulus  to  useful 
invention  and  discovery,  and  that  it  rests  with  the  owner 


to  say  what  part  of  this  property  he  will  reserve  to  him- 
self and  what  part  he  will  transfer  to  others,  and  upon 
zvhat  terms  he  will  make  the  transfer.' 

"Mr.  Justice  Lurton  quoted  this  opinion  with  approval, 
in  delivering  the  opinion  of  the  Supreme  Court  in  the 
Mimeograph  case  (Henry  vs.  Dick,  224  U.  S.  1). 

"Speaking  for  the  Court  in  the  Keystone  Watch  case, 
Judge  McPherson  said  (p.  514): 

"  'The  defendant  company  attempted  to  restrict  the  prices 
at  which  the  wholesaler  or  jobber  might  sell,  to  the  re- 
tailer, and  to  this  end  made  a  direct  agreement  with  the 
jobber.  As  we  understand  the  decisions,  such  an  agree- 
ment was  within  the  company's  lawful  xights.  Certain  ma- 
terial parts  of  the  Howard  watch  were  covered  by  bona  fide 
patents  taken  out  and  used  for  a  lawful  purpose,  and  as 
the  owner  of  these  patents  the  company  had  a  right  to 
make  a  direct  agreement  with  the  jobbers  ivhcreby  a  mini- 
mum price  was  fixed  at  which  the  jobber  might  selL  Be- 
ment vs.  Harrow  Co.,  186  U.  S.,  70,  22  Sup.  Ct.,  747,  46 
L.  Ed..  1058;  Henry  vs.  Dick  Co.,  224  U.  S.  1,  32  Sup. 
Ct.,  364;  56  L.  Ed.,  645,  Ann.  Cas.,  1013,  D.,  880. 

"But  the  company  went  further,  and  by  mere  notice  to 
the  retailer,  accompanying  the  box  in  which  the  watch 
was  sold  by  the  jobber,  attempted  to  fix  the  minimum  price 
at  which  the  retailer  might  sell  to  the  consumer.  No 
direct  agreement  was  made  with  the  retailer.  When  the 
company  sold  the  watch  to  the  jobber  it  had  fully  exer- 
cised .its  right  to  vend,  and  had  no  right  to  use  the  notice 
subsequently  given  in  order  to  control  the  price  at  which 
the  retailer  might  sell.  Bauer  vs.  O'Donnell,  229  U.  S,, 
1,  33  Sup.  Ct.,  616,  57  L.  Ed.,  1041,  50  L.  R.  A.  (N.  S.), 
1185.' 

"The  jobber,  not  being  the  agent  of  the  patentee,  could 
not  create  privity  between  the  patentee  and  the  retailer. 
Therefore  when  the  retailer  bought  subject  to  mere  no- 
tic,  he  got  articles  which  then  passed  out  from  under  the 
monopoly. 

"The  Supreme  Court  cited  the  Harrow  case  with  ap- 
proval in  its  last  word  on  this  subject,  namely,  the  Sana- 
togen case,  supra. 

"It  is  important  to  note  also  that  in  refusing  to  grant 
the  writ  of  certiorari  asked  for  in  the  Waltham  Watch 
Co.  case  (Waltham  Watch  Co.  vs.  Keene,  232  U.  S., 
724),  the  Supreme  Court  did  not  modify  its  ruling  in  the 
Harrow  case  to  the  effect,  as  already  stated,  that  A 
PATENTEE,  BY  CONTRACT,  MAY  FIX  THE  PRICES 
ON  HIS  PATENTED  PRODUCT.  The  defendant  Keene 
in  that  case  was  not  a  party  or  a  privy  to  the  Waltham 
Watch  Company's  price  maintenance  contract.  It  is  ex- 
pressly stated  in  Judge  Ray's  opinion  (202  Fed.,  235),  (at 
p.  230)  that 

"  'There  is  no  allegation  or  stipulation  that  the  defendant 
has  purchased  any  of  these  movements  from  the  com- 
plainant or  that  the  complainant  sold  him  any.' 

"In  two  of  the  strongest  opinions  on  the  subject  which 
we  have  found,  this  Court  has  clearly  defined  the  rights 
of  a  patentee  and  the  public  policy  declared  by  the  patent 
laws.  In  the  first  of  these,  Victor  Talking  Machine  Co. 
vs.  The  Fair,  123  Fed.,  424,  Judge  Baker,  writing  the 
opinion  of  this  Court  said  (p.  426): 

"  'Within  his  domain,  the  patentee  is  Czar.  The  people 
must  take  the  invention  on  the  terms  he  dictates  or  let  it 
alone  for  17  years.  This  is  a  necessity  from  the  nature  of 
the  grant.  Cries  of  restraint  of  trade  and  impairment  of 
the  freedom  of  sales  are  unavailing,  because  for  the  pro- 
motion of  the  useful  arts  the  Constitution  and  Statutes 
authorize  this  very  monopoly.  *  *  *  The  patentee  may 
agree  with  one  that  he  will  not  exclude  him  from  making, 
with  another  from  using,  and  with  yet  another  front  selling 
devices    that    exemplify    the    principles    of    his  invention; 

*  *  *  he  may  subdivide  as  he  pleases  and  offer  to  sell 
or  lease  in  the  most  fanciful  parcels  on  the  harshest  terms; 

*  *  *  whether  purchasers  and  tenants  come  or  not  is 
purely  his  own  concern;  *  *  *  if  purchasers  or  tenants 
do  come,  the  Courts  will  enforce  the  terms  of  the  sale 
or  lease;  *  *  *  he  cannot  be  compelled  to  part  with 
his  own  except  on  inducements  to  his  liking.' 

"In  the  other,  Rubber  Tire  Wheel  Co.  vs.  Milwaukee 
Rubber  Works  Co.,  154  Fed.,  358,  Judge  Baker,  also  writing 
the  opinion  of  this  Court,  said  (p.  362.  italics  ours): 

"  'Under  its  constitutional  right  to  legislate  for  the  pro- 
motion of  the  useful  arts.  Congress  passed  the  patent  stat- 
utes. The  public  policy  thereby  declared  is  this: — Inven- 
tive minds  may  fail  to  produce  many  useful  things  that 
they  would  produce  if  stimulated  by  the  promise  of  a 
substantial  reward;  what  is  produced  is  the  property  of  the 
inventor;  he  and  his  heirs  and  assigns  may  hold  it  as  a 
secret  till  the  end  of  time;  the  public  would  be  largely 
benefitted  by  obtaining  conveyances  of  these  new  prop- 
erties; so  the  people  through  their  representatives  say  to 
the  inventor:  Deed  us  your  property,  possession  to  be 
yielded  at  the  end  of  17  years,  and  in  the  meantime  we 
will  protect  you  absolutely  in  the  right  to  exclude  every 
one  from  making,  using,  or  vending  the  thing  patented, 
without  your  permission.  Bloomer  vs.  McOuewan,  14 
How.,  539,  548,  14  L.  Ed.,  532;  United  States  vs.  American 
Bell  Telephone  Co.,  167  U.  S.,  224,  17  Sup.  Ct.,  809,  42 
L.  Ed.,  144;  Bement  vs.  National  Harrow  Co.,  186  U.  S., 
70,  22  Sup.  Ct.,  747,  46  L.  Ed.,  1058;  Good  vs.  Daland, 
121  N.  Y.,  1,  24  N.  E.  15;  Fuller  vs.  Berger,  120  Fed., 
274,  56  C.  C.  A.,  588,  65  L.  R.  A.,  381;  Victor  Talking 
Machine  Co.  vs.  The  Fair,  123  Fed.,  424,  61  C.  C.  A.,  58, 
Rupp-Wittgenfeld  Co.  vs.  Elliott,  131  Fed.,  730,  65  C.  C. 
A.,  544.  Congress  put  no  limitations,  excepting  time,  upon 
the  monopoly.  Courts  can  create  none  without  legislating. 
The  monopoly  is  of  the  invention,  the  mental  concept  as 
distinguished  from  the  materials  that  are  brought  together 
to  give  it  a  body.  Use  of  the  materials,  as  noted  above, 
may  be  enjoined  as  injurious  to  the  public;  but  that  does 
not  invade  the  monopoly.  Use  of  the  invention  cannot  be 
had  except  on  the  inventor's  terms.  Without  paying  or 
doing  whatever  he  exacts,  no  one  can  be  exempted  from 
his  right  to  exclude.  Whatever  the  terms,  courts  will  en- 
force them,  provided  only  that  the  licensee  is  not  thereby 
required"  to  violate  some  law  outside  of  the  patent  law, 
like  the  doing  of  murder  or  arson.' 

"The  opinion  of  the  Supreme  Court  of  Washington  in 
Fisher  Flouring  Mills  Co.  vs.  Swanson,  137  Pac,  114, 
76  Washington,  649,  contains  a  very  interesting  discussion 
of  the  question  of  price  fixing  (though  not  of  patented 
articles),  and  concludes  with  this  strong  argument  in 
favor  of  the  practice: 

"  'Finally,  it  seems  to  us  an  economic  fallacy  to  assume 
that  the  competition,  which  in  the  absence  of  monopoly 
benefits  the  public,  is  competition  between  rival  retailers. 
The  true  competition  is  between  rival  articles,  a  competi- 
tion in  excellence,  which  can_  never  be  maintained  if, 
through  the  perfidy  of  the  retailer  who  cut  prices  for  his 
own  ulterior  purposes,  the  manufacturer  is  forced  to  com- 
pete in  prices  with  goods  of  his  own  production,  while  the 
retailer  recoups  his  losses  on  the  cut  price  by  the  sale  of 
other  articles,  at,  or  above,  their  reasonable  price.  It  is  a 
fallacy  to  assume  that  the  price  cutter  pockets  the  loss. 
The  public  makes  it  up  on  other  purchases.  The  manu- 
facturer alone  is  injured,  except  as  the  public  is  also  in- 
jured through  the  manufacturer's  inability,  in  the  face  of 
cut  prices,  to  maintain  the  excellence  of  his  product.  Fix- 
ing the  price  on  all  brands  of  high-grade  flour  is  a  very 
different  thing  from  fixing  the  price  on  one  grade  of  high- 
grade  flour.  The  one  means  the  destruction  of  all  com- 
petition and  of  all  incentive  to  _  increased  excellence.  The 
other  means  heightened  competition  and  intensified  incen- 
tive to  increased  excellence.  It  will  not  do  to  say  that 
the  manufacturer  has  not  interests  to  protect  by  contract 
in  the  goods  after  he  has  sold  them.  They  are  personally 
identified  and  morally  guaranteed  by  his  mark  and  his 
advertisement.'  " 


There's  A  Fine 
Profit  for  You 
in  MOTROLAS 

TlTEY  sell  fast — because 
they  are  necessary  for  the 
complete  enjoyment  of  the 
instrument. 

No  more  winding  by  hand 
— the  Motrola  does  it  for 
you.  Simple  to  attach — just 
unscrew  the  winding  crank 
and  put  the  Motrola  in  its 
place.  Connected  with 
electric  current  it  winds 
automatically,  insuring 
true  tone  and  even  time. 

Costs  practically  nothing  to 
run.   It  can't  get  out  of  order. 

Be  one  of  the  first  to  have  a 
Motrola  for  demonstrating 
purposes.  A  sample  Motrola 
will  be  sent  on  10  days'  trial 
to  any  responsible  dealer. 

Prices  and  all  other  informa- 
tion sent  on  request. 


If  you  are  in  the  vicinity  of 
New  York — on  a  convention 
trip  or  otherwise — we  will 
consider  it  a  pleasure  to  dem- 
onstrate the  Motrola  to  you  if 
you  will  call  at  our  office. 


JONES-MOTROLA,  Inc. 

171  Madison  Ave.  (cor.  33d  St.) 
NEW  YORK  CITY 


80 


THE   TALKING   MACHINE  WORLD 


Every  time  you  sell  a  $200  Columbia  Grafonola— you 
have  made  a  beautiful  profit— you  have  made  a  cer- 
tain and  regular  record  buyer,  and  you  have  added 
one  more  completely  pleased  and  actively  interested 
customer  to  your  list. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


NEW  PATHE  OFFICERS  ELECTED 


E.  A.  Widmann  Becomes  President,  J.  E.  Pathe, 
Vice-President;  G.  W.  Case,  Jr.,  Secretary, 
and  T.  E.  La  Montagne,  Treasurer 


The  annual  meeting  of  the  stockholders  of 
the  Pathe  Freres  Phonograph  Co.,  New  York, 
was  held   last  week  at  the   company's  execu- 


New  Officers  of  the  Pathe  Freres  Phonograph  Co. 

Left  to  Right — George  W.  Case,  Jr.   Secretary;  Eugene  A.  Widmann,  President; 
T.  E.  La  Montagne,  Treasurer 

tive  offices,  29  West  Thirty-eighth  street,  New 
York,  and  subsequent  to  the  transaction  of  gen- 
eral routine  matters,  the  following  officers  for 
the  ensuing  year  were  elected:  Eugene  A.  Wid- 
mann, president;  Jacques  Emile  Pathe,  vice- 
president;  George  W.  Case,  Jr.,  secretary;  T. 
E.  La  Montagne,  treasurer. 

Mr.  Widmann  was  previously  secretary  and 
treasurer  of  the  company,  and  his  election  to 
the  presidency  of  the  company  is  in  acknowl- 
edgment of  his  untiring  and  indefatigable  ef- 
forts to  place  the  Pathe  Freres  Phonograph  Co. 
i 


in  the  high  position  it  now  occupies  in  the  phon- 
ograph and  commercial  worlds.  Mr.  Widmann 
is  a  keen  business  man  and  an  able  financier  and 
before  he  joined  the  executive  forces  of  the 
Pathe  Freres  Co.  several  years  ago  was  promi- 
nent   in    other    branches    of    mercantile  life. 

Jacques  Emile  Pathe,  the  newly  elected  vice- 
president,  is  a  son  of  Emile  Pathe,  of  the  Pathe 
Freres  Co.,  Paris,  France.    He  is  an  officer  in 

the  French  army,  and 
■was  last  week 
wounded  in  the  fight- 
ing at  Verdun.  He 
is  convalescing  rap- 
idly, however,  and  ex- 
pects to  rejoin  his 
regiment  in  a  short 
while.  Mr.  Pathe's 
second  son  was  also 
wounded  some  time 
ago  while  fighting 
with  the  French  army. 

George     W.  Case, 
Jr.,   has   been  patent 
counsel  for  the  Pathe 
Freres  Phonograph 
Co.  for  a  number  of 
years,   and   is  recog- 
nized  as  one  of  the 
best    informed  mem- 
bers   of    the  phono- 
graph industry's  legal 
division.    He  will  continue  in  this  capacity  in 
addition  to   occupying  the  important  post  of 
secretary.    T.  E.  La  Montagne  is  a  leading  fig- 
ure in  the  city's  financial  circles,  although  he 
is  now  devoting  the  greater  portion  of  his  time 
to  Pathe  Freres  Phonograph  Co.  activities. 

The  four  officers  and  the  following  business 
men,  many  of  whom  are  prominent  in  their 
respective  spheres,  constitute  the  Pathe  Freres 
directorate:  Otto  Doll,  Herman  A.  Metz,  Rob- 
ert W.  Crawford,  Joseph  F.  Collins,  H.  N.  Mc- 
Menimen,  W.  Herman  Rose,  Louis  M.  Cohen. 


ADVOCATE  PRICE  MAINTENANCE 


Kansas  City  Chamber  of  Commerce  Votes  Fav- 
orably on  Referenda  Sent  by  National  Cham- 
ber— C.  J.  Schmelzer  Joins  in  Debate 


Kansas  City,  Mo.,  June  6. — The  Kansas  City 
Commercial  Club  has  voted  favorably  on  both 
the  referenda  of  the  National  Chamber  of  Com- 
merce with  reference  to  maintenance  of  resale 
prices  and  unfair  competition.  The  first  propo- 
sition was  about  Federal  legislation  permitting 
such  maintenance  of  resale  prices,  the  second 
recommending  legislation  giving  the  Federal 
Trade  Commission  authority  to  prevent  price 
cutting  in  interstate  and  foreign  commerce. 

The  club  had  submitted  both  referenda  to  its 
members,  and  their  vote  was  favorable  to  both 
propositions.  Tuesday  evening,  May  16,  there 
was  a  meeting  of  the  board  of  directors  of  the 
club,  at  which  a  formal  vote  was  taken — which 
also  resulted  in  favor  of  both  proposals. 

There  was  a  heated  debate  before  the  board 
of  directors,  in  which  C.  J.  Schmelzer,  president 
of  the  Schmelzer  Arms  Co.,  distributor  of  Victor 
talking  machines,  championed  the  Stephens  bill, 
and  the  price  maintenance  referendum.  One  of 
Mr.  Schmelzer's  opponents  in  the  debate  was 
L.  H.  Austin,  representative  of  the  National 
Chamber  of  Commerce,  who  had  been  called  on 
by  opponents  of  the  bill  to  state  certain  argu- 
ments against  it. 


OFFER  NEW  MODEL  PATHEPHONE 

Latest  $100  Instrument  Is  Finished  in  Chinese 
Lacquer  Design — Is  Very  Attractive 


The  Pathe  Freres  Phonograph  Co.,  New  York, 
has  added  to  its  line  a  new  model  of  its  $100 
Pathephone  which  is  finished  in  a  Chinese  lac- 
quered design.  This  model  is  the  same  size  as 
the  $100  Pathephone  in  mahogany  and  other 
finishes,  but  the  originality  and  artistic  concep- 
tion of  the  design  has  served  to  attract  the  at- 
tention of  numerous  music  lovers. 


John  M.  Dean  Corporation 


Putnam,  Conn. 


Manufacturers  of 


Talking  Machine 

NEEDLES 


Dean  Service  covers  every 
essential  need  in  talking 
machine  needles.  Needles 
furnished  in  bulk  or  in 
special  packages.  Quality 
needles  only. 


THE    TALKING    MACHINE  WORLD 


81 


COLUMBIA  CO._BUSINESS  ACTIVE 

W.  C.  Fuhri  Brings  Pleasing  Reports  on  Condi- 
tions From  the  Middle  West — May  Business 
Breaks  Month's  Record — R.  F.  Bolton  on 
Western  Trip — Exchanging  Views  with  Trade 


"Business  conditions  in  the  Middle  West  are 
excellent,  and  give  every  indication  of  perma- 
nence," said  W.  C.  Fuhri,  United  States  mana- 
ger of  the  Columbia  Graphophone  Co.,  who  re- 
turned late  last  week  from  a  trip  through  this 
territory.  "Wherever  I  visited,  there  was  a 
feeling  of  confidence  in  the  industrial  outlook 
which  augurs  well  for  the  future."  Mr.  Fuhri 
returned  to  New  York  in  his  automobile,  mak- 
ing the  trip  from  Chicago  in  eight  days,  and 
stopping  at  Buffalo  and  Cleveland  en  route.  He 
expects  to  remain  in  the  East  for  some  time, 
as  his  permanent  headquarters  will  be  at  the 
company's  executive  offices  in  the  Woolworth 
Building. 

The  Columbia  Co.'s  sales  totals  for  the  month 
of  May  reached  a  high  water  mark  for  this 
month,  showing  the  same  remarkable  gain  over 
last  May  that  each  month  this  year  has  reg- 
istered over  191 5's  corresponding  month.  Work 
on  the  new  factory  additions  is  being  rushed, 
and  the  new  building  which  was  purchased  last 
month  will  be  occupied  by  the  Columbia  Co.'s 
employes  during  the  course  of  the  month. 

R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Co.,  with  headquarters  at  83  Chambers 
street,  New  York,  left  June  1  for  a  visit  to 
the  company's  wholesale  divisions  in  the  Middle 
West.  Mr.  Bolton,  who  will  be  away  about 
ten  days,  will  take  advantage  of  the  opportunity 
offered  him  to  exchange  views  and  ideas  with 
his  co-workers  in  this  section,  and  this  trip 
will  doubtless  enable  him  to  introduce  a  num- 
ber of  new  plans  for  the  extension  of  further 
co-operation  to  Columbia  dealers  in  local  ter- 
ritory. The  Western  managers  will  also  learn 
just  how  the  New  York  offices  have  been  able 
to  achieve  new  sales  total  records  month  after 
month. 


NEW  EDISON  DEALERS 


Twenty-eight  Sign  During  the  Past  Month  to 
Handle  Edison  Diamond  Amberola 


Thos.  A.  Edison,  Inc.,  announces  that  twenty- 
eight  dealers  have  during  the  past  month  signed 
the  agreement  under  which  they  are  licensed  to 
sell  the  Edison  Diamond  Amberola.  Of  this 
number  twelve  will  handle  the  Amberola  line 
exclusively,  and  six  who  have  been  handling 
only  the  Diamond  Disc  line  will  take  on  the 
cylinder  line.  The  remaining  ten  dealers  have 
taken  both  the  disc  and  cylinder  lines.  The  new 
cylinder  dealers  in  the  three  classes  are: 

Amberola  Only — W.  W.  Miller,  Consecon, 
Ont.,  Can.;  Lovins,  House  Furnishing  Co.,  Mah- 
nomen, Minn.;  Whitney  &  Demoney,  Columbia 
City,  Ind.;  R.  E.  Behm,  Pittsburg,  Pa.;  Malloy 
Drug  Co.,  Van  Hook,  N.  D.;  Stein  Jewelry  and 
Music  Co.,  Geneseo,  111.;  J.  R.  Crain,  Florence, 
Kan.;  J.  D.  Bruns,  Richland,  la.;  Leach  Lake 
Trading  Post,  Walker,  Minn.;  Red  River  Lum- 
ber Co.,  Westwood,  Cal.;  Aiken  Furniture  Co., 
Aiken,  S.  C;  Nelson  J.  Renaud,  Vergennes,  Ver. 

Amberola  and  Disc — G.  G.  Fineman,  Tarboro, 
N.  C;  Johnstown  Phonograph  Co.,  Johnstown, 
Pa.;  C.  B.  Beaulieu,  Newberry,  Mich.;  M.  F. 
Hobart,  Gilman,  111.;  A.  D.  Smith,  Fredericks- 
burg, la.;  Red  Cross  Pharmacy,  Kalispell, 
Mont.;  Mitchell-Neighbors  Music  Co.,  Moun- 
tain Grove,  Mo.;  Charles  A.  Harrington,  Zear- 
ing,  la.;  Diamond  Disc  Co.,  Lawrence,  Kan.; 
Benton  County  Hardware  Co.,  Siloam  Springs, 
Ark. 

Previous  Disc  Dealers  Taking  on  A.mberola — 
M.  M.  Bovard  &  Son,  Manayunk,  Pa.;  Harmon 
Drug  Store,  Kiowa,  Kan.;  Colwell  Drug  Co., 
Pawnee,  Neb.;  Loveman,  Joseph  &  Loeb,  Bir- 
mingham, Ala.;  Demain  Pharmacy,  Kinsley, 
Kan.;  Moisman  Bros.,  Millbank,  S.  D. 


TO  JOBBERS: 

We  have  on  hand  a  quantity  of  l23/32 
inch  first  quality  MICA  diaphragms  for 
immediate  delivery.  Price  $12  per  hun- 
dred. Other  sizes  and  prices  upon  request 

JAMES  FRAZEE 
30  Church  St.,  New  York 


TORONTO  MARKET  VERY  ACTIVE 


Montagnes  &  Co.  Seek  Larger  Shipments  of 
Sonora  Phonographs — Wright  Piano  Co. 
Opens  Store  in  London,  Ont. — Big  Poster 
Campaign  for   Columbia — Cabanas  in  West 

Toronto,  Can.,  June  S. — I.  Montagnes  &  Co., 
the  Canadian  distributers  of  Sonora  phono- 
graphs, report  unusual  activity  for  these  instru- 
ments. They  are  at  present  featuring  the  So- 
nora "Supreme,"  the  Canadian  price  for  which 
is  $1,500,  and  are  distributing  an  elaborate 
booklet  describing  this  instrument.  I.  Mon- 
tagnes, head  of  the  company,  recently  spent 
some  time  in  New  York  at  the  Sonora  head- 
quarters  arranging  for   larger  shipments. 

The  Wright  Piano  Co.,  Strathroy,  Ont.,  has 
opened  retail  salesrooms  in  London,  Ont.  This 
company  is  featuring  the  Columbia  grapho- 
phone and  records. 

The  Music  Supply  Co.,  distributers  of  Colum- 
bia goods  in  this  city  announce  an  elaborate 
poster  campaign  in  the  interests  of  the  Colum- 
bia line  which  is  expected  to  stimulate  summer 
business  materially. 

The  Burnett  Piano  &  Grafonola  Co.  is  the 
title  of  a  new  concern  recently  registered  in 
Toronto. 

Ralph  Cabanas,  manager  of  the  Canadian  di- 
vision of  the  Columbia  Graphophone  Co.,  with  - 
headquarters  in  this  city,  is  now  in  .the  West, 


and  upon  returning  will  visit  all  the  large  cities 
from  Ft.  William  and  Port  Arthur  to  the  Coast, 
in  his  absence  Otis  C.  Dorian,  assistant  man- 
ager, is  in  charge. 

The  Edison  Diamond  Disc  phonograph  fur- 
nished by  the  R.  S.  Williams  &  Sons  Co.,  Ltd., 
was  one  of  the  features  at  a  recent  concert 
held  in  Massey  Hall,  Toronto,  in  the  interests 
of  "Bantam's  Battalion."  Alice  Verlet,  Vernon 
Archibald,  Glenn  Ellison  and  Fred  Van  Epps 
appeared  in  person  at  the  recital  and  sang  in 
unison  witli  their  voices  as  re-created  by  the 
Diamond  Disc  phonograph. 


OPEN  A  FACTORY  IN  NEWARK,  0. 


The  Home  Music  Co.  has  opened  a  talking 
machine  shop  at  Lancaster,  Pa.,  where  the  Co- 
lumbia line  will  be  handled  exclusively. 


A  Good  Filing  Cabinet  for  the  Price  of  a  Good  Record 


«« 


Sectional  Record  Cabinet 

This  cabinet  has  been  designed  with  view  of  meeting 
the  demand  for  a  Practical,  Inexpensive  and  Attractive 
Record  Cabinet  for  dealers  in  Talking  Machines. 

Constructed  on  the  expansion  principle,  it  possesses 
the  following  advantages  over  stationary  cabinets  or 
shelving,  viz: 

It  Grows  With  Your  Requirements 

(You  add  sections  as  you  need  them.) 

You  Pay  Only  for  What  You  Use 

(No  empty  shelves  nor  overcrowding.) 

Easily  Adapted  to  Any  Space 

(Quickly  rearranged  to   suit  new  conditions.) 

Carefully  Made  and  Beautifully  Finished 

in  Quartered  Oak  or  Imitation  Mahogany,  it  will  har- 
monize with  the  most  costly  surroundings  and  lend  a 
tone  of  refinement  to  your  Talking  Machine  Depart- 
ment. 

Price  per  section  ^/l  7C 
with  sliding  fronts,    %pT"»  t  O 


3.75 


Per  section  without 
sliding  fronts, 

Capacity  of  each  section,  200  Records; 
100  Edison  Records 

Tops  and  Bases  $2.25  Each 

Sold  direct  from  factory  only. 

Shipped  on  Approval,  Freight  Paid 

to  all  points  east  of  Montana,  Wyoming,  Colorado  and 
New  Mexico;  freight  equalized  to  points  in  and  be- 
yond these  States.  You  do  not  help  tc  test  a  doubt- 
ful experiment  in  placing  your  order  with  us.  We  have  been  engaged  in  the  manufacture  of  sectional  book- 
cases and  filing  cabinets  for  over  fifteen  years,  and  give  you  the  benefit  of  our  long  experience. 

The  C.  J.  LUNDSTROM  MFG.  CO.,  Little  Falls,  N.  Y. 

Branch  Office,  FLATIRON  BLDG.,  NEW  YORK  CITY 


Send  for  descriptive  Circular  No.  SO 


Art  Cabinet  Specialty  &  Manufacturing  Co.  Re- 
cently Incorporated  to  Make  Talking  Ma- 
chines and  Cabinets  in  That  City 

.   •  ••• 

Newark,  O.,  June  1. — The  Art  Cabinet  & 
Specialty  Manufacturing  Co.,  manufacturers  of 
talking  machines  and  special  cabinets,  has  in-  | 
corporated  a  new  company  with  a  capital  of 
$15,000,  the  incorporators  being  G.  M.  Scharr, 
Columbus,  0.;  Geo.  Hayden  and  C.  W.  Miller, 
Newark,  O.;  J.  A.  Kettering  and  L.  C.  Wogan, 
of  Marion,  O. 

The  company  has  leased  a  temporary  plant 
in  this  city,  but  is  looking  for  a  new  location 
ajM  adequate  factory  facilities  to  meet  its  fu- 
ture requirements. 


82 


THE    TALKING    MACHINE  WORLD 


The  Columbia  Grafonola  Is  more  and  more 
being  recognized  as  the  supreme  instru- 
ment of  music.  The  greatest  music  lovers 
are  buying  the  most  perfect  instrument. 


(Write  for  "Music  Money,"  a  book  "fulVof  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


EFFECTIVE  WINDOW  DISPLAY  MADE  IN  MINNEAPOLIS 


Minneapolis,  Minn.,  June  5.— At  the  time  of  let  avenue,  prepared  the  window  display  shown 
the   appearance   of   the    Boston    Grand    Opera     in  the  accompanying  illustration.    This  window 


Columbia  Co.'s  Window  Display  During  Visit  of  Boston  Opera  Co. 

Company  in  this  city,  the  local  headquarters  won  very  favorable  mention  from  the  local 
of  the  Columbia  Graphophone  Co.,  414  Nicol-     trade,  and  was  even  commented  upon  by  sev-~ 


"PHONO-CUT"  RECORDS 


Now    ^DC.  F.O.B.  N.Y. 

LIST  PRICE  65c. 


PHONO  CUT  "WONDER"  No.  2 

10  inch  Double  Face.    Vertical  Cut.  Hst  price  $7,50. 

List  Price,  65c.    Sample  Price,  25c,  Plus  Postage  Equipped  with  Universal  Tone  Arm  and  Sound  Box 

F.  0.  B.  New  York.  Colonial  Mahogany  Finish,  Cabinet  size,  5 'sx 1 2x1 2. 

W rite  for  descriptive  folders,  advertising  material  and  special  dealers'  proposition. 

WONDER  TALKING  MACHINE  CO. 

113-119  FOURTH  AVENUE  (at  12th  Street), 


NEW  YORK 


Telephones:    STU  YVES  ANT  1666,  1667,  1668 


eral  newspapers.  The  photographs  of  the  opera 
stars  in  the  window  gave  a  personal  touch  to 
the  display,  which  added  considerably  to  its  ef- 
fectiveness. The  window  as  a  whole,  is,  of 
course,  pertinent  to  the  visit  of  the  Boston 
Grand  Opera  Company,  and  Columbia  dealers 
in  this  territory  have  found  it  to  their  advantage 
to  use  displays  of  this  character  whenever  the 
occasion  is  presented. 


COMMENTS  ON  EDISON  TONE=TESTS 

Interesting  Volume  of  Press  Comments  on  the 
Demonstrations  of  the  Edison  Diamond  Disc 
Phonograph  and  Records  Just  Issued 


Thos.  A.  Edison,  Inc.,  has  just  issued  a  most 
interesting  volume  which  emphasizes  the  value 
and  success  of  the  "re-creation"  tone  tests  that 
have  been  held  throughout  the  country.  The 
book  in  question  contains  reproductions  of  com- 
ments on  the  tone  tests  which  have  appeared  in 
the  daily  papers  in  all  sections  of  the  country, 
all  the  comments  being  of  a  most  favorable 
nature.  In  connection  with  the  newspaper 
articles  there  are  shown  portraits  of  several  of 
the  leading  artists  who  have  figured  in  the  tone 
tests  which  proved  the  success  of  the  Edison 
method  of  re-creation. 


NEW  VICTOR  DEALERS'  CATALOG 

The  Victor  Talking  Machine  Co.  sent  out 
to  its  dealers  recently  a  new  numerical  catalog 
listing  all  records  which  were  issued  up  to  and 
including  the  April  supplement.  In  this  nu- 
merical catalog,  extra  pages  are  provided  for 
pasting  in  the  new  records  issued  every  month, 
and  six  divided  spaces  before  each  number  af- 
ford a  most  convenient  method  for  keeping  track 
of  the  demand  for  each  particular  record. 

Other  literature  mailed  this  week  by  the  Vic- 
tor Co.  included  the  regular  June  supplement  of 
new  Victor  records  and  supplements  of  new 
German,  Hebrew,  Hungarian,  Italian,  Polish, 
Portuguese,  Russian,  Swedish  and  Spanish 
records. 


NEWS  FOR  THE  BASEBALL  FANS 

The  Blackman  Talking  Machine  Co..  97 
Chambers  street,  New  York,  Victor  distributor, 
will  have  a  uniformed  baseball  "nine"  on  the 
"diamond"  this  season,  and  games  are  now  be- 
ing booked  with  teams  representing  other  job- 
bers and  talking  machine  houses  in  this  terri- 
tory. The  schedule  already  calls  for  games 
with  the  teams  from  the  American  Talking  Ma- 
chine Co.,  Brooklyn,  N.  Y.;  New  York  Talking 
Machine  Co.,  New  York;  G-  T.  Williams  Co., 
Brooklyn,  N.  Y.,  and  the  Columbia  Grapho- 
phone Co.'s  distributing  division,  New  York. 
George  Thau  is  manager  of  the  Blackman  team. 


COLUMBIA  CO.  FILES  SUIT 

The  Columbia  Graphophone  Co.,  New  York, 
has  filed  suit  in  the  United  States  District  Court 
against  the  Emerson  Phonograph  Co.,  alleging 
that  the  latter  has  infringed  the  Jones  patent 
in  the  production  of  Emerson  records. 


THE    TALKING    MACHINE  WORLD 


83 


NOW   IS  THE  TIME  TO  INSTALL  NEW  BOOTHS 


STYLE  "A" 


STYLE  "B" 


STYLE  "C" 

Van  Veen  Sectional  Bed-Set  Booths  can  be  erected  as  easily  as  a  bed  (no  skilled  labor  required).  Our  standard  designs  shown  above. 
Booths  shipped  on  short  notice  anywhere.  Room  sizes  any  multiple  of  3  feet.  High  grade  finish,  will  match  your  sample  if  desired. 
Sound  proof  construction.    Mail  your  requirements  for  prices  and  descriptive  circulars. 

ARTHUR  L.  VAN  VEEN  &  CO.,  Marbridge  Bldg.,  Broadway  and  34th  St.,  New  York 


NO  SEASONS  IN  KANSAS  CITY  TALKING  MACHINE  TRADE 

Demand  for  Machines  and  Records  Shows  No  Signs  of  Break — J.  F.  Ditzell  Breaks  Hand — 
R.  L.  Burke  Joins  Rotary  Club — Joe  Mullen  Goes  with  Wunderlich — Improvements  in 
Jones  Department — Dealers  Favor  Interest  Charge  on  Talking  Machine  Sales 


Kansas  City,  Mo.,  June  5. — The  talking  ma- 
chine business  in  Kansas  City  is  no  longer  a 
matter  of  seasons,  but  has  become  a  question 
of  being  able  to  supply  the  great  demand  for 
instruments  at  all  times.  Some  of  the  stores 
report  trade  as  strong  as  that  of  the  holiday 
months,  while  others  remark  on  the  firmness  of 
the  business,  expressing  surprise  at  the  won- 
derful way  in  which  it  is  holding  up.  Kansas 
City,  as  a  whole,  has  suffered  from  a  very  late 
spring,  but  this  has  seemed  to  be  of  aid  to 
the  talking  machine  dealers.  With  the  opening 
of  the  summer  season  it  is  expected  that  a 
number  of  cheaper  grade  instruments  will  be 
sold  to  meet  the  demand  of  the  out-of-door 
contingent. 

John  F.  Ditzell,  manager  of  the  Victrola  de- 
partment of  the  George  B.  Peck's  store,  is  suf- 
fering from  a  broken  hand,  which  was  injured 
while  participating  in  a  baseball  game  on  the 
Kansas  City  Athletic  Club's  field,  of  which  he  is 
a  member. 

R.  L.  Burke,  proprietor  of  the  R.  L.  Burke 
Music  Co.,  Joplin,  Mo.,  was  one  of  the  charter 
members  of  a  Rotary  Club,  recently  organized 
in  Joplin,  Mo.  Mr.  Burke  represents  the  piano 
and  talking  machine  industry  in  that  city. 

The  recently  organized  Steinola  Co.  reports 
that  it  is  making  excellent  progress. 

A  man  who  gives  expression  to  the  thoughts 
of  many  dealers  in  this  section  is  E.  S.  Hall, 
proprietor  of  the  Hall  Music  Co.,  who  said,  "I 
find  it  is  harder  to  get  instruments  than  it  is 
to  sell  them.  Notwithstanding  the  many 
brands  of  talking  machines  now  on  the  mar- 
ket, I  find  a  dandy  business  with  my  Victrolas." 


Mr.  Hall  has  a  location  that  is  very  unique,  and 
which  he  believes  is  one  of  the  best  in  the  city. 
One  window  of  his  store  faces  the  street,  while 
the  other  side  is  exposed  to  the  lobby  of  one  of 
the  largest  down-town  office  buildings. 

Joe  Mullen,  who  for  the  past  twelve  years 
has  been  in  charge  of  the  talking  machine  de- 
partment of  the  Carl  Hoffman  Music  Co.,  is 
now  with  the  Wunderlich  Music  Co. 

James  H.  Hamilton  is  the  new  wholesale  rep- 
resentative for  the  Thomas  A.  Edison,  Inc.,  in 
the  Missouri  territory,  working  out  of  Kansas 
City.  He  succeeds  Charles  H.  Yates,  who  left 
for  the  Western  Coast  recently. 

The  Schmelzer  Arms  Co.  reports  its  sale  of 
records  as  equalling  the  winter  standard  and 
are  very  much  pleased  with  the  showing.  Or- 
ders have  been  coming  in  from  the  out-of-town 
cities  asking  for  the  Billy  Sunday  records. 

Since  the  opening  of  the  piano  department 
of  the  Jones  Store  Co.,  the  arrangement  of  the 
Victrola  quarters  has  been  somewhat  altered. 
The  booths  have  been  moved  around  and 
squared  together,  and  although  the  department 
looks  a  trifle  smaller,  it  really  is  much  better, 
as  it  gives  it  a  more  secluded  section  and 
furthers  its  resemblance  to  a  separate  part  of 
the  store.  The  piano  salesmen  who  work  out- 
side of  the  store  are  being  used  as  prospect- 
getters  for  the  Victrola  department,  and  Harry 
H.  Bibb,  manager  of  that  department,  reports 
some  good  sales.  The  reverse  is  also  true,  how- 
ever, and  quite  often  a  talking  machine  sales- 
man can  "tip"  off  a  piano  man,  with  a  resultant 
benefit. 

Ever  since  "Billy"  Sunday  has  been  in  Kan- 


sas City  each  Victrola  dealer  has  been  flooded 
with  requests  for  music  by  the  famous  Homer 
Rodeheaver.  And  they  are  all  glad  to  say 
that  the  supply  of  these  records  is  holding  up 
very  well. 

Expert  Schwenker,  of  the  mechanical  de- 
partment of  the  Victor  Co.,  recently  called  on 
the  Victor  dealers  in  this  territory  'and  gave 
them  advice  regarding  the  Victor  motor.  Other 
technical  points  regarding  the  instrument  was 
also  expounded. 

Several  Kansas  City  dealers  have  mentioned 
the  subject  of  cash  payments  on  talking  ma- 
chines as  compared  to  time  sales.  Three  or 
four  volunteered- information  that  there  should 
be  some  method  of  allowing  something  to  the 
person  who  pays  cash  for  his  machine.  "There 
is  absolutely  no  incentive  for  a  person  to  lay 
down  $150  for  an  instrument  when  all  he  needs 
is  cash  enough  to  make  the  first  payment,"  said 
a  prominent  dealer  recently.  "I  believe  that 
there  is  but  one  way  to  handle  this,  and  that  is 
for  the  manufacturers  to  make  a  clause  in  their 
contracts  with  the  dealers  regarding  the  same. 
In  no  other  way  will  we  ever  be  able  to  handle 
the  situation." 

An  item  of  unusual  interest  in  the  music 
instrument  field  of  Kansas  City  is  that  the 
stock  of  the  Carl  Hoffman  Music  Co.  was  pur- 
chased on  June  1  by  the  Wunderlich  Music  Co. 
This  did  not,  however,  include  the  Victrola  and 
Columbia  franchises,  both  of  which  were  for- 
feited. It  is  not  known  whether  either  com- 
pany will  release  these  franchises  and  allow 
someone  else  to  open  in  Kansas  City,  but  the 
report  is  that  this  will  not  be  done. 

M.  M.  Blackmail,  resident  manager  of  the 
Edison  Co.,  reports  an  excellent  business 
in  this  territory.  He  recently  returned  from  a 
two  weeks'  trip  over  the  territory,  during  which 
time  he  visited  Iola,  Ft.  Scott,  Columbus,  Clin- 
ton, Springfield,  Joplin  and  other  intervening 
points. 


ESTABLISHED  1868 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.    We  manufacture  to  order  only. 


84 


THE    TALKING    MACHINE  WORLD 


"Tone  plus  tone  control"  comes  as  near  as 
ever  you  will  get  to  a  nut-shell  definition 
of  what  the  Columbia  is  offering  and  what 
record  buyers  are  wanting. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


GENERAL  EXPANSION  THE  RULE  IN  MILWAUKEE  TRADE 

Many  New  Concerns  Handling  Talking  Machines  and  Records — Aeolian-Vocalion  Makes 
Formal  Bow  to  the  Public — A.  G.  Kunde  on  Merchants'  Excursion — Important  Addi- 
tion to  Schuster  &  Co.'s  Staff — Emil  O.  Schmidt  to  Move — Other  News  of  Interest 


Milwaukee,  Wis.,  June  5. — The  talking  ma- 
chine business  in  all  lines  in  this  city  is  keeping 
up  at  a  rate  that  is  apparently  only  limited 
by  the  inability  of  the  wholesalers  and  retailers 
to  secure  sufficient  stock  in  certain  lines.  New 
concerns  and  new  machines  have  entered  the 
field  but  the  old  stand-bys  are  still  holding  their 
own  in  good  shape. 

The  Aeolian-Vocalion  made  its  formal  bow 
to  a  select  audience  of  Milwaukee  musicians  on 
May  31,  when  Edmund  Gram,  414-416  Milwau- 
kee street,  "christened  his  new  baby,"  the  Ed- 
mund Gram  parlor  grand,  a  new  product  of  the 
Edmund  Gram  Piano  Co.,  manufacturers. 
Aeolian-Vocalion  selections  were  interspersed 
with  the  classical  music  on  the  piano  by  Rob- 
ert Adams-Buell.  Mr.  Gram  accompanied  Vo- 
calion  vocal  selections  on  his  new  grand  after 
the  formal  program  was  ended. 

A.  G.  Kunde,  Columbia  distributer,  516  Grand 
avenue,  spent  the  week  of  June  4  on  the  annual 
excursion  of  the  Merchants'  and  Manufacturers' 
Association,  which  sent  ninety  prominent  Mil- 
waukee business  men  on  a  tour  in  a  special  train 
through  northern  Illinois,  eastern  Iowa  and 
southern  Wisconsin  for  six  days.  Mr.  Kunde 
is  the  only  representative  of  the  music  trades 
on  this  year's  trip. 

The  Gether  Piano  Co.,  recently  incorporated 
by  Milwaukee  interests,  has  opened  a  piano  and 
talking  machine  store  at  625  Grand  avenue,  and 
is  pushing  the  Empire  talking  machine. 

J.  H.  Becker,  manager  of  the  piano  and  talk- 
ing machine  department  of  the  big  Twelfth 
street  store  of  Edward  Schuster  &  Co.,  reports 
a  record-breaking  May  business,  and  is  con- 
fident that  June  will  be  even  better.  Mr.  Becker 
has  been  fortunate  in  obtaining  the  services  of 
Miss  Blanche  Brewster,  an  accomplished  pi- 
anist, who  is  devoting  much  of  her  time  to  the 
Victrola  business  and  has  introduced  some  new 
"stunts"  in  accompanying  Victor  records  on  the 
piano  and  player-piano.  Miss  Brewster  arranged 
a  splendid  program  of  patriotic  music  for  the 
afternoon  of  Memorial  Day  and  the  audience 
overflowed  the  recital  hall,  necessitating  a  sec- 


ond performance,  which  lasted  until  the  store 
gong  rang  and  had  to  be  cut  short.  The  re- 
sult of  the  new  arrangement  has  been  that  piano 
owners  have  become  Victrola  enthusiasts  and 
Victrola  owners  have  become  piano  enthusiasts, 
with  a  corresponding  increase  in  the  sales  of 
each.  A.  Meyer,  who  handles  the  same  depart- 
ment in  the  big  South  Side  store  on  Mitchell 
street,  also  reports  an  excellent  run  of  business. 

J.  C.  Berryman  has  opened  a  music  shop  at 
Brodhead,  Wis.,  and  is  meeting  with  good  busi- 
ness in  the  Columbia  and  other  lines,  which 
heretofore  have  not  had  adequate  representa- 
tion in  the  extreme  southern  part  of  Wisconsin. 

George  L.  Hibbard,  manager  of  the  Colum- 
bia department  of  the  Smith  Piano  Co.,  90  Wis- 
consin street,  Milwaukee,  is  using  his  big  six- 
cylinder  Cole  to  excellent  advantage  in  run- 
ning down  prospects.  Mr.  Hibbard  is  not  lit- 
erally running  them  down,  but  has  established 
a  fine  record  for  getting  there  before  the  other 
fellow. 

The  Edmund  Gram  Music  House,  414-416 
Milwaukee  street,  reports  a  list  of  Aeolian-Vo- 
calion sales  which  is  rather  astonishing,  con- 
sidering the  fact  that  the  line  has  been  before 
the  Milwaukee  public  only  two  months.  The 
Gram  talking  machine  business  for  May  was  by 
far  the  largest  of  any  month  in  the  history  of  the 
department,  barring  only  December  of  last  year. 
One  of  the  best  sales  of  the  month  was  that 
of  a  Style  J  Vocalion  and  a  Style  B  Steinway 
grand  to  A.  G.  Wells,  prominent  grain  man  of 
DePere,  Wis.,  the  sales  aggregating  $1,500. 
Paul  Seeger,  manager  of  the  department,  spent 
two  weeks  at  the  Aeolian  factories  in  New 
York,  and  is  now  able  to  extol  the  merits  of 
the  line  to  the  best  advantage,  having  received 
minute  instruction  in  all  the  inner  workings  of 
the  Vocalion. 

Emil  O.  Schmidt,  310  Grand  avenue,  Mil- 
waukee, who  will  move  to  his  new  store  in  the 
new  Palace  Hippodrome  building  at  Grand  ave- 
nue and  Sixth  street,  about  June  15  or  20,  has 
incorporated  the  business  under  the  name  of 
Emil  O.  Schmidt  Piano  Co.,  with  a  capital  stock 


MAGNET  DECALCOMANIE  NAMEPLATES 


SOLD  BY 

HURTEAU.WILLIAHS&C01' 

MONTREAL    OTTAWA 


F0B  TALKING  MACHINE 
r      CABINETS  En.  1 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below. 

250       500  1000 


$12  $15 


$20 
$25 


Gold  letters,  black  edged  . 

Black  letters,  solid  gold  back-  fcan 
ground,   with   fancy   border  «pAO  <pZU 

Samples  upon  application, 

GEO.  A.  SMITH  &  CO.,  Inc. 

136  Liberty  Street,         New  York,  N.Y. 


SOU,®  BIT 

C Oldest  Music  House  irj  VA  and  H  t'^ 
 IQ3    E    BROAD    STREET  j 

BiieKiKi®Ki®1,mo 
t '       eauB  etc  j 


of  $25,000.  Henry  M.  Steussy,  a  well  known 
business  man  of  New  Glarus,  Wis.,  has  become 
associated  with  Mr.  Schmidt  and  will  take  an 
active  part  in  the  management,  devoting  most 
of  his  attention  to  the  talking  machine  de- 
partment, which  represents  the  Pathe. 

Gustave  Spankus,  manager  of  the  talking  ma- 
chine department  of  the  Hoeffler  Piano  Mfg. 
Co.,  Milwaukee,  has  resigned  to  become  a  mem- 
ber of  the  Victrola  staff  of  the  Boston  Store, 
Milwaukee.  H.  R.  Bruder  succeeds  him  as 
manager  at  Hoeffler's. 

A.  L.  Towne  &  Son,  Waterloo,  Wis.,  are  new 
Pathe  dealers  reported  by  the  Pathephone  Co., 
of  Milwaukee. 

The  Milwaukee  branch  of  the  W.  W.  Kim- 
ball Co.,  Broadway  and  Mason  streets,  is  doing 
a  fine  business  in  Edison  machines  and  reports 
several  exceptional  sales  of  the  more  expensive 
styles  to  Milwaukee  business  men. 

"Victrola  business  is  the  best  we  have  ever  ex- 
perienced," is  the  good  word  coming  from  L.  C. 
Parker,  manager  of  the  talking  machine  depart- 
ment of  Gimbel  Bros.,  Milwaukee.  The  fumed 
oak  cabinets  are  very  much  in  demand  and 
hardly  enough  can  be  obtained  to  fill  orders. 
Mr.  Parker  says  the  $150  Victrola  is  the  leader 
of  them  all  in  'number  of  sales,  although  the 
$100  style  is  not  far  behind.  Among  the  best 
sales  reported  by  Mr.  Parker  are:  Albert  C. 
Downing,  illustrious  potentate  of  Tripoli  Tem- 
ple, Nobles  of  the  Mystic  Shrine,  $250  Vic- 
trola; Fred  Zwaska,  champion  of  Milwaukee 
golfers,  $150  Victrola. 

Stampf  &  Langhoff,  Ltd.,  who  have  been 
operating  a  large  department  store  at  Grand 
avenue  and  Second  street,  in  addition  to  six 
men's  stores  in  various  parts  of  the  city,  will 
discontinue  the  department  store  about  July  1. 
The  store  has  been  representing  the  Columbia. 

The  Premier  Talking  Machine  Co.,  220  West 
Water  street,  is  one  of  the  heavy  advertisers 
in  Milwaukee  newspapers  and  as  a  result  is 
getting  a  good  share  of  the  business.  The  con- 
cern is  wholesale  and  retail  distributers  of  the 
Premier  for  Wisconsin. 

The  Elginola  Talking  Machine  Co.,  of  this 
city,  is  making  a  strong  bid  for  patronage,  not 
only  in  Milwaukee  but  throughout  the  State. 
Frank  Rose,  general  manager,  has  spent  much 
of  his  time  on  the  road  and  reports  good  whole- 
sale as  well  as  retail  sales. 

Word  has  been  received  in  Milwaukee  that 
the  Automatic  File  &  Index  Co.,  Green  Bay, 
Wis.,  is  largely  extending  its  facilities,  particu- 
larly in  the  department  devoted  to  talking  ma- 
chine and  music  cabinets.  A  two-story  addi- 
tion, 40  by  100  feet,  is  now  under  way. 

Thomas  P.  Ratcliff,  representing  the  educa- 
tional department,  and  G.  F.  Floyd,  Wisconsin 
traveling  representative  of  the  Victor  Talking 
Machine  Co.,  spent  the  week  of  May  15-20  in 
Milwaukee  assisting  the  Badger  Talking  Ma- 
chine Shop  on  the  occasion  of  its  formal  open- 
ing. 


The  Hannah  Drug  Store,  at  Mangum,  Okla., 
has  added  a  full  line  of  Victor- Victrolas,  records 
and  supplies. 


THE    TALKING    MACHINE  WORLD 


85 


2  GRESHAM  BUILDING,  BASINGHALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


Despite  Restrictions  Due  to  Governmental  Ac- 
tion on  Supplies  the  Talking  Machine  Trade 
in  England  Continues  to  Exist — Difficulties 
Are  Many  But  Efforts  Are  Being  Made  to 
Solve  Them — Members  of  Trade  Keeping  in 
Touch  with  Developments — Congratulations 
on  J.  E.  Hough's  Marriage — Music  Trade  Men 
to  Meet  in  Convention — Budget  of  His  Mas- 
ter's Voice  News — Pathe  Freres  May  Manu- 
facture in  England — New  Columbia  Records 
by  Mme.  Clara  Butt — News  of  Month 


London,  Eng.,  E.  C,  Tune  4. — Notwithstand- 
ing the  exigencies  of  present  circumstances,  it 
is  a  matter  for  some  gratification  that  the  Brit- 
ish talking  machine  trade  continues  to  exist. 
As  is  well  known  official  action  would  tend  to 
confine  to  this  country  alone  such  trade  as  with 
the  restriction  of  supply  parts,  gramophone 
manufacturers  are  able  to  cultivate.  In  other 
words,  the  business  activity  of  ourselves  and  of 
our  buyers  from  overseas,  is  seriously  threat- 
ened. The  total  extinction  of  trade  in  musical  in- 
struments is  scarcely  possible;  though  to  be  sure, 
our  commercial  path  is  strewn  with  formidable 
obstacles.  Difficulties  are  made  to  be  overcome. 
By  concentrated  effort,  it  is  within  common 
recognition  that  so  far,  the  trade  has  demon- 
strated fully  its  ability  to  protect  the  interests  of 
our  industry,  and  if  to-day  it  is  up  against  a 
bigger  proposition  in  the  recent  prohibition  of 
imports  and  exports,  we  may  rest  assured  that 
every  effort  is  being  put  forth  to  obtain  reason- 
able concessions  from  the  powers  that  be. 

The  Musical  Industries'  Emergency  Com- 
mittee has  amalgamated  with  the  Music  Trades 
Convention,  and  much  good  work  has  already 


been  accomplished  under  the  energetic  secretary- 
ship of  M.  E.  Ricketts,  of  the  Gramophone  Co., 
Ltd.  Sir  Guy  Granet,  representing  the  Board 
of  Trade  Restriction  of  Imports  Department, 
lent  a  sympathetic  ear  to  the  views  and  opinions 
of  a  representative  deputation  from  the  Music 
Trades  Convention,  and  by  request,  he  has  since 
received  some  valuable  data  as  to  the  compo- 
nent parts  absolutely  necessary  for  musical  in- 
strument manufactures,  and  is  also  in  posses- 
sion of  a  compromise  proposition  anent  the 
amount  of  tonnage  which  could  be  dispensed 
with  in  the  event  of  the  granting  of  restricted 
licenses.  It  may  be  assumed  that  as  the  Govern- 
ment very  naturally  desires  to  maintain  its  trade 
sources  of  revenue,  it  will  not  readily  restrict 
altogether  the  trading  proclivity  of  a  commun- 
ity which  has  millions  of  pounds  sterling  capi- 
talized and  disburses  large  sums  in  wages  to 
thousands  of  employes.  Some  evidence  that 
this  view  is  not  unreasonable  is  found  in  the 
fact  that  manufacturers  have  so  far  experienced 
no  great  difficulty  in  obtaining  export  licenses. 
We  may,  therefore,  without  detriment  to  fur- 
ther and  persistent  representations  in  official 
quarters,  adopt  a  sanguine  anticipation  that 
matters  will  not  become  as  bad  as  some  would 
have  us  believe.  Nevertheless,  it  is  very  neces- 
sary to  continue  a  strong  propaganda  against 
any  further  inroads  into  the  welfare  of  the  musi- 
cal instrument  trade,  and  to  this  end,  it  is  ex- 
pected that  all  live  dealers  will  respond  by 
exercising  their  best  efforts  in  support  of  those 
who  are  giving  so  much  time  and  trouble  to  the 
protection  of  trade  interests. 
Present  Trade  Satisfactory — Outlook  Not  Bright 
It  is  pleasant  to  note  that  from  all  sources 


reports  indicate  that  talking  machine  trade  in 
general  continues  to  maintain  a  fairly  steady 
position.  All  things  considered,  the  sales  of 
records  are  particularly  good,  especially  in  the 
industrial  centers  where  the  purchasing  power 
of  the  masses  would  seem  to  be  only  restricted 
by  its  desire  to  lend  financial  aid  in  the  prose- 
cution of  this  terrible  war.  The  class  of  record 
that  is  most  in  demand  varies  considerably, 
according  to  local  conditions.  Bulk  sales  are 
represented  by  topical  ditties,  the  lighter  type 
of  music,  etc.,  but  of  the  whole  a  very  respect- 
ful percentage  of  sales  may  be  classified  under 
the  heading  of  standard  works,  ballads  and  the 
serio-sentimental  items.  Musical  comedy  and 
revue  music  is  in  fair  demand,  which  also  may 
be  said  of  the  classical  record  issues. 

On  the  machine  side,  tilings  are  still  in  an 
unsettled  state,  and  may  be  expected  to  so  con- 
tinue. There  is  a  shortage  of  all  supplies,  and 
what  few  instruments  are  available  would  seem 
to  be  sold  before  they  are  made,  judging  by 
advance  bookings,  and  the  almost  frantic  letters 
manufacturers  receive  from  their  dealers  asking 
for  deliveries. 

Since  the  introduction  in  Parliament  of  a  bill 
for  securing  general  service  from  all  men  of 
military  age,  it  is  feared  that  the  output  of  mus- 
ical goods  may  be  still  further  curtailed.  It  is, 
of  course,  inevitable! 

J.  E.  Hough  Married 

The  indication  given  in  my  last  report  of  the 
prospective  marriage  of  a  leading  British  gram- 
ophone record  manufacturer,  is  now  au  fait 
accompli.  It  is  no  less  a  personage  than  our 
old  friend,  J.  E.  Hough,  the  father  of  the  trade, 
(Continued  on  page  86) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout   the  world    as  the 

Hall-mark  of  quality 


Branches 


Agencies 


"His  Master's  Voice" 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

—it  is  the  "  His  Master's  Voice  " 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,   violinists,  o  r  - 
chestras  and  bands — all  enshrined 
in  the  unequalled  "  His 
Master's  Voice  " 
records 


DENMARK:  Skandinavisk  Grammophon-Akti- 
eselskab,  Frihavnen,  Copenhagen. 

FRANCE:  Cie.  Frangaise  du  Gramophone,  115 
Boulevard  Richard  Lenoir,  Place  de  la  RSpub- 
lique,  Paris. 


SPAIN: 

Balmes, 


Cia.  Francesca  del  Gramophone,  56, 
Barcelona. 


SWEDEN:  Skandinaviska  Grammophon-Aktie- 
bolaget,  Drottning  Gatan  No.  47,  Stockholm. 

RUSSIA:  The  Gramophone  Co.,  Ltd.,  45,  Nevsky 
Prospect,  Petrograd  (Petersburg) ;  No.  1 
Solyanka,  Solyanoi  Dvor,  Moscow ;  9,  Golovinsky 
Prospect,  Tiflis;  Nowy-Swiat  30,  Warsaw;  33, 
Alexandrowskaya  Dlitsa,  Riga;  11  Michailovskaya 
Ulitsa,  Baku. 

INDIA:  The  Gramophone  Co.,  Ltd.,  139,  Bal- 
liaghatta  Road,  Calcutta ;  7,  Bell  Lane,  Fort, 
Bombay. 


AUSTRALIA:  S.  Hoffnung  &  Co.,  Ltd.,  Sole 
Concessionaries  of  The  Gramophone  Company, 
Limited,  163,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophouium,  Ltd.,  118-120 
Victoria  Street,  Wellington. 

SOUTH  AFRICA:  Darter  &  Sons,  Post  Box  174, 
Capetown;  Mackay  Bros.,  Post  Box  251,  Johannes- 
burg; Mackay  Bros.  &  MeMahon,  Post  Box  419, 
Durban;  Ivan  H.  Haarburger,  Post  Box  105, 
Bloemfontein ;  Franz  Moeller,  Post  Box  108,  East 
London;  B.  J.  Ewins  &  Co.,  Post  Box  86,  Queens- 
town;  Handel  House,  Kimberley;  Laurence  & 
Cope,  Post  Box  132,  Buluwayo ;  The  Argus  Co., 
Salisbury. 

EAST  AFRICA: 

Marques. 


Bayley     &     Co.,  'Ldurenzo 


Great  Britain 


HOLLAND:  American  Import  Co.,  22a,  Amsterd 
Veerkade,  The  Hague. 

ITALY:   A.  Bossi  &  Co.,  Via  Orefici  2,  Milan. 

EGYPT  (Also  for  the  Soudan,  Greece  and  the 
Ottoman  Empire) :  K.  Fr.  Vogel,  Post  Box  414, 
Alexandria. 


The  Gramophone  Company,  Ltd. 

HAYES     -     MIDDLESEX     -  ENGLAND 


86 


THE    TALKING    MACHINE  WORLD 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 
Winners    leave   the   dealer   a   generous   margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED — in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  85) 


whose  marriage  with  a  lady  of  sweet  mien,  Mrs. 
Harriet  Marland,  was  solemnized  last  month  at 
St.  Luke's  Parish  Church,  West  Norwood.  The 
happy  event  was  preceded  by  an  interesting 
ceremony,  the  memory  of  which  Mr.  Hough 
will  cherish  all  his  life.  It  consisted  of  a  pres- 
entation by  the  whole  staff  of  the  Edison  Bell 
Works  of  a  silver  tea  and  coffee  service,  an 
illuminated  address  and  gold  wrislet  watch  with 
band  of  particularly  choice  design.  In  his 
acknowledgment,  it  was  obvious  that'  Mr.  Hough 
was  much  moved  by  the  feeling  of  affection  dis- 
played by  his  employes  toward  himself,  and 
in  this  sense  he  gave  ample  evidence  of  his  ap- 
preciation, especially  remarking  upon  the  sym- 
bol of  the  illuminated  address  which  for  his 
own  part  represented  a  band  between  them  that 
could  never  be  broken  while  he  lived. 

Attended  b}r  a  wide  circle  of  trade  and  pri- 
vate friends  and  relatives  from  all  parts  of  the 
country,  the  wedding  itself  passed  off  pleasantly 
and  smoothly.  The  bride  was  given  away  by 
Robert  Marland,  and  as  best  man,  Harold 
Hough  acquitted  himself  well. 

During  the  reception  held  at  Willoughby  Hall, 
close  by  the  church,  Mr.  and.  Mrs.  J.  E.  Hough 
clasped  the  hand  of  friendship  and  received  the 
congratulations  of  some  one  hundred  and  fifty 
guests,  whose  presence,  it  may  be  said,  stood 
for  some,  if  totally  inadequate,  recognition  of 
the  wide  popularity  and  general  esteem  in  which 
the  bride  and  bridegroom  are  held.  On  behalf 
of  Mr.  Hough's  many  American  friends,  and 
from  myself,  I  would  take  this  opportunity  of 
extending  hearty  felicitations  upon  the  happy 
ceremony  and  in  spirit  raise  a  glass  to  toast 
long  life,  prosperity  and  happiness  to  bride  and 
bridegroom! 

The  recording  band  of  T.  E.  Hough,  Ltd., 
under  the  baton  of  Victor  Willis,  provided  an 
excellent  musical  program  during  the  wedding 


breakfast  and  between  the  speeches,  which  lat- 
ter by  the  way,  were  couched  in  terms  of  espe- 
cial warmth.  In  reply  to  the  usual  toasts,  Mr. 
Hough  gave  free  rein  to  his  thoughts  which, 
though  of  a  kindly,  humorous  turn,  revealed  at 
times  a  sense  of  emotion  typical  of  his  high 
character  and  general  good  nature.  To  all 
those  who  had  assisted  in  the  ceremony  he  paid 
handsome  tribute,  but  it  was  very  evident  that 
what  touched  him  the  most,  if  one  may  be  per- 
mitted to  say  so,  were  the  many  expressions  of 
loyalty  and  affection  from  his  extensive  staff. 
He  gave  himself  free  expression  to  these  feel- 
ings and  assured  his  employes  that  he  fully 
reciprocated  their  manifestation  of  respect  and 
love. 

The  unavoidable  absence  of  His  Worship  the 
Mayor  of  Lambeth,  due  to  matters  connected 
with  the  Royal  Command  in  reference  to  a  mili- 
tary contingent,  was  feelingly  referred  to  by 
Mr.  Hough. 

Through  her  "worser"  half,  Mrs.  Hough  in- 
timated her  grateful  thanks  for  the  warmth  with 
which  all  had  received  her,  and  she  very  rightly 
felt  that  she  had  not  come  amongst  strangers. 

A  number  of  well-known  vocalists  and  variety 
artists  were  present  as  friends  of  Mr.  Hough, 
and,  perhaps,  needless  to  sa3r,  rose  to  the  occa- 
sion with  special  contributions  from  their 
repertory. 

The  gramophone  trade  was  strongly  repre- 
sented by  manufacturers,  factors  and  dealers, 
a  list  of  whom  only  the  restrictions  of  space 
forbid. 

Of  the  presents,  a  real  fine  array  was  made 
of  almost  everything  most  prized  by  a  newly 
married  couple.  If  they  represented  some  cri- 
terion of  the  general  esteem  in  which  Mr. 
Hough  and  his  good  lady  are  held,  then  it  is 
unmistakably  sincere. 

Again,  hearty  congratulations  and  good  wishes ! 


Sixth  British  Music  Convention 

The  Sixth  British  Music  Convention  was  held 
this  year  at  Harrogate,  from  May  22-25  inclu- 
sive. Owing  to  the  necessity  of  posting  my 
matter  earlier  than  in  pre-war  times,  I  am  pre- 
cluded from  sending  a  report  until  next  month. 
The  advance  program,  however,  affords  some 
idea  of  the  subjects  which  the  various  sections 
of  the  convention  will  lay  under  discussion.  The 
trade  meets  this  time  under  exceptional  cir- 
cumstances and  will  have  before  it  many  dif- 
ficult problems  to  elucidate.  Among  the  sub- 
jects down  for  discussion  may  be  mentioned 
"Standardization  of  Manufacture  and  Trade 
Methods,"  "British  Trade  Overseas,"  "The 
Adoption  of  a  National  Schedule  of  Minimum 
Sheet  Music  Prices,"  "The  Hire  Purchase  Sys- 
tem," etc.  Various  papers  touching  upon  im- 
portant trade  conditions  after  the  war  will  be 
read  and  fully  discussed.  Altogether,  the  con- 
vention has  planned  a  busy  time,  and  one  may 
perhaps  be  permitted  to  express  the  hope  that 
practical  effect  will  duly  be  given  to  its  findings. 
Taxation  Does  Not  Affect  Home  Entertainment 

The  introduction  of  an  entertainment  tax  by 
the  British  Government  gives  T.  E.  Osborne,  of 
Belfast,  scope  for  a  timely  press  announcement. 
Perhaps  no  other  trader  makes  such  good  use 
of  topical  events  as  our  Belfast  friend,  who  on 
this  occasion  devotes  his  press  advertisements 
to  reminding  the  public  that  taxation  does  not 
affect  home  entertainment  by  means,  of  course, 
of  the  gramophone! 

Pathe  Freres  in  England 

The  great  French  house  of  Messrs.  Pathe 
Freres,  we  learn,  has  in  contemplation  the  man- 
ufacture of  its  products  on  this  side  of  the 
Channel.  Factory  preparations  are  proceeding 
apace! 

Captured  Even  the  Dialects 

One  of  Germany's  most  prominent  Shakes- 


Mr.  DEALER:  You  Will  Be  SHORT  OF  RECORDS  This  Season! 


REGISTERED 


TRADE  MARK 


You  lost  business  last  season  through  the  demand  exceeding 
the  supply.    Don't  let  it  happen  again. 

Get  into  touch  with  us  right  away,  and  make  sure  of  your 
stock  for  the  busiest  Fall  trade  you've  ever  had. 

Our  Records  are  better,  our  Prices  are  better,  and  our 
Deliveries  are  surer  than  any  brand  you've  ever  handled. 

All  enquiries  to : — The  Manufacturers 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England  Cables 


THE    TALKING    MACHINE  WORLD 


87 


FROM  OUR  LONDON  HEADQUARTERS- (Continued  from  page  86) 


pearean  scholars,  Professor  Brandt,  in  the 
course  of  a  Shakespeare  tercentenary  address, 
disclosed  the  fact  that  before  the  war  "Junior 
inquirers  into  English  philology  were  sys- 
tematically sent  from  Germany  to  England  to 
make  gramophone  records  of  English  and  Scot- 
tish dialects."  Really! 

Leading  Seaman  Tomsett,  D.  S.  M.! 

In  honor  to  the  above  gentleman  who  had 
been  in  its  employ  for  some  five  years,  the 
Columbia  Graphophone  Co.  recently  gave  a  lit- 
tle complimentary  dinner  at  the  Cafe  Mar- 
guerite, London.  Louis  Sterling  occupied  the 
chair  and  was  ably  supported  by  other  Colum- 
bia officials.  Tomsett  was  on  a  mine-sweeper 
somewhere  in  the  North  Sea.  Two  mines  be- 
came entangled  in  the  gear — two  brave  men 
volunteered  to  release  them.  One  was  Tomsett. 
The  terrible  operation  cost  him  an  arm:  yet  he 
freed  that  mine!  In  vivid  and  thrilling  words, 
the  story  is  told  in  verse  by  Herbert  C.  Ridout, 
and  it  makes  fine  reading  of  how  Tomsett  won 
the  Distinguished  Service  Medal. 

Wide  Variety  in  New  Record  Program 

If,  as  the  Zonophone  Co.  says  in  their  latest 
bulletin,  "Variety  is  the  spice  of  life,"  its  new 
record  program  will  afford  much  pleasure  in 
the  huge  camp  of  Zonophone  dealers.  Obvi- 
ously, the  list  under  review  will  make  a  very 
wide  appeal  if  only  by  reason  of  its  choice  and 
varied  selection  of  selling  titles.  The  popular 
lyric  tenor,  Sidney  Coltham,  delivers  himsell 
well  of  "Love  in  her  Eyes"  and  "Where'er  You 
Walk"  (Handel),  and  as  usual,  the  Black 
Diamond  Band  presents  some  exquisitely  played 
contributions — overture  part  1  and  2  of  "En- 
dure to  Conquer"  and  selections  from  "Tina," 
a  recent  musical  comedy  success  on  this  side. 
The  foregoing  are  twelve-inch  double  records. 
The  ten-inch  items  bristle  with  selling  value 
and  include  further  records  by  the  Black 
Diamond  organization.  Mr.  Hatherley  Clarke, 
counter  tenor  (with  chorus  and  orchestra),  con- 
tributes two  fine  numbers,  "White  Wings"  and 
"Little  Sweetheart,  Come  and  Kiss  Me,"  which 
will  unquestionably  please  the  public.  Two 
"side-splitters"  by  Whitlock  and  Bluff  teem 
with  pure  unadulerated  humor,  "Shipwrecked" 
and  "Schmidt  and  the  Special  Constable"  being 
well  calculated  to  enjoy  enormous  sales.  Jack 
Pleasants,    Nat    D.    Ayer,    Florrie    Ford  and 


J.  Stead  &  Co.,  Ltd. 

Manor  Needle  Works 

SHEFFIELD,  ENGLAND 

MANUFACTURERS  OF 

Talking  Machine 

Main  Springs 

Best  Prices — Best  Quality 
Inquiries  Solicited 


Charlie  Collins  are  other  popular  artists  who 
help  to  endorse  the  spice-of-life-variety  claim. 
Filling  Orders  for  Grammavox  Records 

The  Sound  Recording  Co.  advises  me  it  is  in 
a  position  to  fill  orders  for  Grammavox  records 
promptly,  and  pay  special  attention  to  inquiries 
from  overseas.  The  company  undertakes  appli- 
cations for  export  licenses  and  can,  of  course, 
only  accept  orders  subject  to  the  granting  of 
such  licenses.  Many  new  vocal  and  instru- 
mental records  have  been  issued  and  its  com- 
plete catalog  covers  a  very  wide  field  of  musical 
taste. 

France's  Exports  of  Musical  Instruments 

Despite  the  life  struggle  in  which  she  is  en- 
gaged, France  still  manages  to  produce  and 
export  goods  to  quite  a  considerable  amount. 
Musical  instrument  exports,  for  instance, 
reached  in  1915  the  respectable  value  of 
£519,600,  an  advance  over  the  previous  year 
of  something  like  £110,000!  To  America  the 
value  of  these  exports  in  1915  was  close  upon 
£40,000. 

Getting  Ready  for  Trade  After  the  War 

It  is  reported  that  in  order  to  neutralize  the 
Allies'  trade  plans  for  a  boycott  of  German 
goods  after  the  war,  German  manufacturers  are 
establishing  business  houses  in  and  incor- 
porated under  the  laws  of  Switzerland! 
Wm.  Boosey  Fails  of  Election 

Wm.  Boosey,  of  Messrs.  Chappell  &  Co., 
pianoforte  manufacturers  and  music  publishers, 
London,  who  put  up  a  gallant  fight  as  an  in- 
dependent candidate  for  the  parliamentary  divi- 
sion of  Tewkesbury,  unfortunately  failed  to  win 
a  majority  of  votes.  Better  luck  next  time! 
"His  Master's  Voice"  News 

Hereunder  is  briefly  summarized  the  more 
important  news  received  this  month  from  the 
Gramophone  Co.,  Ltd.: 

An  innovation  of  special  value  these  sunny 
days  is  the  provision  of  dummy  records  where- 
with the  dealer  can  make  a  fine  window  array 
and  save  the  real  records  which  warp  and  thus 
become  unsalable  when  placed  in  a  hot  window. 
To  all  "H.  M.  V."  dealers  a  dozen  is  offered 
free  of  charge. 

First  records  of  "The  Bing  Boys  Are  Here," 
the  latest  Alhambra  "Revue,"  are  ready  and 
their  prompt  issue  merits  commendation.  They 
are  made  by  the  versatile  composer-singer,  Nat 
D.  Ayer,  who  is  responsible  for  all  the  music 
of  this  attractive  Revue.  Throughout,  the 
recording  is  superb  and  will  satisfy  the  most 
critical  ear. 

The  one  and  only  Caruso,  who  records  ex- 
clusively for  the  "H.  M.  V"  Co.,  contributes  no 
less  than  six  new  records  this  month.  One  is 
tempted  to  ask — what  matters  if  Covent  Gar- 
den Opera  is  closed,  when  here,  in  record  form, 
is  the  great  artist  himself  giving  of  that  peer- 
less voice  which  has  so  enchanted  the  world? 
I  will  not  attempt  to  gild  fine  gold,  suffice  it  to 
say  that  the  famous  tenor  receives  full  justice 
at  the  hands  of  the  "H.  M.  V."  recording  expert. 


With  the  May  supplementary  list— full  of 
good  selling  titles — goes  a  specially  worded  let- 
ter to  dealers  pointing  out  the  vast  scope  which 
exists  for  the  cultivation  of  strong  summer 
trade.  Outdoors,  the  gramophone  will  this  year 
be  more  in  evidence  than  ever.  It,  therefore, 
behooves  all  who  would  make  hay  while  the 
sun  shines  to  prepare  to  gather  in  a  rich  har- 
vest of  sales. 

Up-to-date  with  its  methods  and  witli  it- 
productions,  the  Gramophone  Co.  continues,  as 
usual,  the  issue  of  some  fine  sales-publicity  lit- 
erature, window  bills,  shop-hangers,  etc.  Of 
the  latter  category,  a  series  of  new  artistic 
posters  is  announced.  As  a  matter  of  fact  they 
may  well  be  termed  pictures  for,  pleasingly 
executed  in  colors,  their  artistic  effect  is  such 
as  to  represent  an  ornamental  adornment  on 
the  walls  of  any  dealer's  demonstrationg  rooms. 
The  artist's  photo  is  superimposed  on  a  suit- 
able design  in  colors,  the  whole  justifying  the 
purchase  of  a  special  frame.  These  pictures 
are  free  to  dealers  who  will  give  them  a  promi- 
nent display. 

Mention  should  be  made  of  the  fact  that  "His 
Master's  Voice"  Co.  is  well  to  the  fore  with  its 
daily  newspaper  and  other  press  advertisements. 
All  special  issues  of  new  records  are  given 
suitable  publicity  and  needless  to'  say  the  rec- 
ord shipping  department  has  little,  if  any,  time 
to  think  matters  over. 

To  Issue  Playing  Card  Sets 

Some  two  or  three  issues  back,  I  mentioned 
in  these  columns  the  Winner  Record  Co.'s  in- 
tention to  issue  a  series  of  playing-card  sets. 
These,  I  now  learn,  are  ready.  The  cards  are 
manufactured  by  the  well-known  firm  of  De  La 
Due  &  Co.,  whose  work  is  of  the  finest  quality, 
the  back  of  each  card  bears  the  famous  Win- 
ner trade  mark  in  colors,  the  words  being 
picked-out  in  gold,  and  the  whole  strikingly  re- 
lieved on  a  background  of  crimson.  Each  pack 
is  put  up  in  a  special  case,  the  whole  being 
priced  at  a  nominal  figure  to  dealers  for  resale 
at  a  profit.  It  is  a  fine  advertising  plan  and 
those  interested  should  write  for  sample  card, 
terms,  etc.,  to  the  Winner  Record  Co.,  Ltd., 
Willowbrook  Grove,  Camberwell,  London,  S.  E. 
Records  by  Historic  Band 

It  is  not  generally  known  that  the  Third 
Reserve  Battalion  Scots  Guards  Band  of  drums, 
fifes,  bugles  and  bagpipes  marched  the  Seventh 
Division  of  the  British  army  in  Flanders  up  to 
the  Battle  of  Ypres,  one  of  the  most  desperate 
and  bloody  battles  of  the  war.  They  stayed  too 
in  the  fighting  line  for  a  period,  doing  ambu- 
lance and  other  work,  during  which  time  several 
were  killed  and  wounded. 

When  they  returned  to  England  to  rest,  the 
Invicta  Record  Co.  with  admirable  enterprise, 
secured  the  services  of  this  famous  band  for  the 
making  of  a  series  of  fine  records.  The  fifes, 
drums,  bugles  and  bagpipes  have  all  recorded 
in  a  realistic  manner,  and  the  records  are  ex- 
{Continued  on  page  88) 


THE  EDISON-BELL 


VELVET-FACE   (VF)  RECORD 


10  inch 

2/6 


12  inch 

4/— 


DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS    THE   SUPREME    EFFORT   OF   GRAMOPHONIC  ART 

There  are  no  faulty  VF's,  as  Every  Record  has  to  pass  a  crucial 
test  before  it  is  released  for  sale.  The  production  is  of  the  highest 
quality.  The  Titles  and  Subjects  recorded  are  by  the  most 
prominent  artists  in  the  Gramophone  world. 

If  your  jobber  doesn't  stock  them,  try  our  Direct  Service.  It  will 
pay  you  both  for  quality  and  price.  Duty  paid.  For  full  partic- 
ulars, Wholesale  and  Retail,  apply  to 


,f^~s  to. SOX  »f  VI 
ifht/  CRftMOfHONe 


I*' 


E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


88 


THE    TALKING    MACHINE  WORLD 


THE  HOUSE  OF  MANY  PARTS 

WM.  COOPER  BROS.,  Ltd. 

63   City   Road,    London,   E.    C.      Also  at  Manchester  and  Cardiff 


THE  FAMOUS  BRITISH-MADE 

COLISEUM  RECORDS 

(10"  and  12"  double-sided) 

A  large  and  varied  choice  of  titles,  over  1300  catalogued 

The  prevalent  demand  from  all  parts  of  the  world  for  British  records  of  merit  encour- 
ages us  to  make  a  special  offer  to  enterprising  dealers  able  to  handle  large  quantities. 
The  Coliseum  is  a  record  of  high  tonal  quality,  bearing  a  large  selection  of  splendidly 
recorded  titles,  including  all  the  English  and  American  "hits"  by  tip-top  artists  who 
have  established  for  themselves  a  big  reputation.    Only  real-selling  titles  listed. 

Our  special  offer,  together  with  lists  and  other  interesting  publicity  matter,  sent  free 
upon  receipt  of  your  trade  card. 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  87) 


pected  to  command  enormous  sales. 

"Brave  Women  Who  Wait"  is  one  of  Eng- 
land's biggest  songs  at  the  present  moment, 
and  on  "Guardsman"  records  seems  likely  to 
break  all  records. 

The  Invicta  Recod  Co.  has  been  busily  re- 
cording during  the  past  month  and  intends  to 
continue  in  anticipation  of  a  record  season.  Ow- 
ing to  additions  at  the  factory  they  are  in  a 
position  to  deliver  a  million  more  records  this 
season  than  they  did  last. 

New  Columbia  Records  by  Clara  Butt 

The  Columbia  Co.  announces  a  magnificent 
record  of  "The  Rosary"  by  Madame  Clara  Butt, 
who  in  this  famous  song  chant  seems  to  have 
surpassed  herself  in  beauty  and  expression  of 
delivery.  The  recording  does  full  justice  to 
Madame  Butt's  wonderful  voice,  and  the  Co- 
lumbia officials  naturally  point  with  pride  to 
the  wide  eulogy  which  their  enterprise  has 
evoked.  W.  H.  Squire,  Sir  Henry  J.  Wood, 
Miss  Carrie  Herwin  and  much  other  first  class 
talent  contribute  to  the   latest  Columbia  pro- 

BIG  STORES  FAVOR  STEPHENS  BILL 

Leading   Department   Stores   of    the  Country 
Favor  Maintenance  of  Resale  Prices 


Washington,  D.  C,  June  5. — The  Stephens 
Bill  for  maintenance  of  resale  prices  is  con- 
tinually growing  in  popular  favor.  Hitherto 
it  has  been  supposed  that  the  larger  department 
stores  of  the  country  were  opposed  to  the  bill, 
but  the  American  Fair  Trade  League  has  proved 
that  this  supposition  is  false  by  a  statement 
which  is  to  be  submitted  to  Congress,  and  in 
which  it  is  stated  that  some  of  the  largest  de- 
partment stores  in  the  country  have  been  won 
over  to  the  Stephens  bill  legalizing  uniform 
price  contracts  as  sound  public  policy. 

The  league  in  its  statement  says  that  among 
the  big  stores  in  favor  of  the  plan  are  B.  Alt- 
man  &  Co.,  who  announced  its  support  in  a  let- 
ter declaring  that  the  Stephens  bill  should  be 
satisfactory  to  all  merchants;  John  Wanamaker, 
who  personally  signed  a  petition  in  favor  of 
the  measure;  James  McCreery  &  Co.  and  Bloom- 
ingdale  Bros.,  of  New  York;  Lamson  Bros. 
Co.,  of  Toledo;  the  Strouss-Hirshburg  Co.,  of 
Youngstown,  and  others  of  America's  greatest 
merchants  who  aligned  themselves  with  John 
Sheppard.  Jr.,  the  head  of  Sheppard,  Norwell 
Co.,  of  Boston,  and  the  Sheppard  Co.,  of  Provi- 
dence, in  support  of  honest  advertising  methods. 

"Monarchs  of  Music"  was  the  heading  of  a 
remarkably  strong  two-page  spread  used  by 
the  Victor  Talking  Machine  Co.  in  a  recent 
issue  of  the  Saturday  Evening  Post.  This  ad- 
vertisement referred  to  the  "monarch"  as  Ca- 
ruso, the  world-famous  tenor,  who  is  under  ex- 
clusive contract  with  the  Victor  Co.,  and  the 
Victrola  XVIII.,  retailing  at  $350.  The  read- 
ing matter  used  in  these  two  pages  was  brief 
and  pithy,  calling  attention  to  the  sweetness 
and.  mellow  beauty  of  Victrola  tone,  and  the 
mighty  army  of  world-great  Victor  artists. 


gram,  which  also  includes  "out  first"  records 
from  London's  latest  Revues — -"Follow  the 
Crowd,"  "Toyland,"  etc. 

High  Class  Winner  Publicity 
A  batch  of  high  class  publicity  matter  from 
the  Winner  Record  Co.  affords  me  the  oppor- 
tunity of  mentioning  that  British  record  houses 
are,  if  gradually,  coming  to  realize  the  import- 
ance of  presenting  their  postal  sales-arguments 
along  lines  which  will  command  attention. 
Hitherto,  any  old  kind  of  paper,  printing  and 
get-up  was  deemed  sufficient  for  the  purpose. 
But  this  reproach  no  longer  holds  good  with 
the  better  class  firms.  A  typical  - example  is 
the  steady  improvement  noticeable  in  connec- 
tion with  the  Winner  advertising  matter,  which 
for  general  quality  is  all  that  one  could  desire. 
Well  written,  telling  display  and  generally 
pleasing  to  the  eye.  its  value  is  unquestionably 
tenfold,  and  well  calculated  to  successfully 
achieve  its  object  of  stimulating  the  sales  of 
Winner's,  which  latter,  by  the  way,  shows  no 
sign  of  diminishing,  season  notwithstanding. 

EDISON  DEALERS  TO  MEET 

It  has  just  been  announced  that  the  second 
annual  convention  of  Edison  dealers  will  be 
held  in  New  York  at  the  Hotel  McAlpin,  June 
22  and  23.  From  all  indications  every  dealer 
who  attends  should  derive  considerable  bene- 
fit therefrom,  for  he  will  learn  about  practical 
methods  of  marketing  the  New  Edison. 


DIDUR  TO  RECORD  FOR  PATHE 

Leading  Basso  of  Metropolitan  Opera  Co.  Signs 
Contract  With  Pathe  Freres 

The  Pathe  Freres  Phonograph  Co.,  New 
York,  announced  last  week  the  consummation 
of  arrangements  whereby  Adam  Didur,  leading 
bass  of  the  Metropolitan  Opera  Co.,  New  York, 
will  record  exclusively  for  the  Pathe  library. 
Mr.  Didur  will  make  his  first  records  in  the 
near  future,  and  his  popuarity  both  here  and 
abroad  should  insure  the  favorable  reception 
of  his  recordings. 

Mr.  Didur,  who  has  been  associated  with  the 
Metropolitan  Opera  Co.,  for  the  past  eight 
years,  created  the  title  role  in  the  Russian 
opera  "Boris  Godounow,"  by  Mossorgsky,  the 
celebrated  Russian  composer.  He  achieved 
a  noteworthy  success  in  this  role,  which  added 
to  the  laurels  he  had  won  in  Europe  and  in  this 
country.  The  Pathe  Freres  Co.  regard  Mr. 
Didur's  acquisition  as  an  important  link  in  their 
fast  growing  chain  of  operatic  stars  under  ex- 
clusive contract. 


ISSUES  "WAKE  UP,  AMERICA"  POSTER 

Thos.  A.  Edison,  Inc.,  Provides  Record  Selling 
Aid  for  the  Dealers 


Thos.  A.  Edison,  Inc.,  in  line  with  the  policy 
of  developing  the  demand  for  new  records,  has 
just  issued  a  most  striking  poster  for  the  use  of 
dealers  featuring  the  preparedness  song  "Wake 
Up,  America"  (Edison  Diamond  Disc  record 
No.  50,347;  Blue  Amberol  record  No.  2,919). 
The  poster,  measuring  14x20,  has  the  title  in 
large  letters  under  a  handsomely  designed  head- 
ing, while  just  below  is  shown  a  soldier  in  con- 
tinental uniform  calling  to  the  charge.  The 
poster  should  prove  of  real  value  in  developing 
interest  in  the  record  in  question. 


USE  ENVELOPE  STOCK  SYSTEM 

Among  the  local  Victor  dealers  who  installed 
this  month  the  record  envelope  stock  system 
introduced  some  time  ago  by  the  New  York 
Talking  Machine  Co.,  Victor  distributer,  are 
Saul  Birns,  111  Second  avenue,  New  York,  and 
B.  Guy  Warner,  Bedford  avenue,  Brooklyn, 
N.  Y.  Both  of  these  dealers  are  well  pleased 
with  the  results  obtained  from  the  use  of  this 
system,  as  it  eliminates  guess  work  and  enables 
the  dealer  to  buy  records  from  actual  sales  sta- 
tistics. 


Yale  Champion  Racer 
$40. 


Are  We  Intruding  ? 


T~\  O  you  feel  that  it  is  out  of  place  to  adver- 
tise  bicycles  in  a  talking  machine  trade 
journal  ? 

You  wouldn't  think  so  if  you  knew  the  num- 
ber of  our  dealers  who  handle  both  phono- 
graphs and  bicycles.  The  inquiries  received 
from  our  advertising  also  tell  us  that  many 
dealers  in  musical  supplies  have  an  eye  open 
to  the  money-making  possibilities  of  bicycles. 

We  have  recently  purchased  the  manufactur- 
ing rights  and  good  will  of  the  well-known 

Yale  Bicycles 


*T^HEY  are  a  very  popular  wheel,  well  and 
*•  favorably  known.   A  complete  line  of  seven 
models  is  now  ready  at  retail  prices  ranging 
from  $25  to  $45. 

Write  us  for  agency  proposition  and  illus- 
trated catalog. 

The  DAVIS  SEWING  MACHINE  COMPANY 

Also  Mfrs.  of  Dayton  Motorcycles,  Bicycles  and  Motor  Bicycles 
Dept.  Y  DAYTON,  OHIO 


THE    TALKING    MACHINE  WORLD 


89 


EXPECT  BUSY  SUMMER  IN  BALTIMORE 


Business  Outlook  Continues  Excellent — The 
Hub  to  Handle  Talking  Machines — Sanders 
&  Stayman's  New  Quarters — J.  M.  Mann  to 
Install  Victor  Line — Leading  Concerns  Make 
Splendid  Reports  Regarding  Business 


Baltimore,  Md.,  June  5. — Indications  are  that 
the  talking  machine  dealers  in  this  city  will  be 
busibr  engaged  all  summer.  Although  one  of 
the  summer  months  has  started  they  report 
that  there  has  not  been  the  least  let-up  in  busi- 
ness and  all  that  is  hindering  some  of  them  is 
an  inability  to  secure  sufficient  machines  to 
supply  the  enormous  demand.  This  is  particu- 
larly true  of  the  distributers.  Some  of  them 
are  pretty  well  "up  in  the  air"  while  others 
seem  to  be  getting  some  very  good  shipments. 
The  record  sales  also  are  going  big  and  many 
of  the  retailers  are  hav-ing  big  rushes  on  this 
end  of  the  business. 

While  many  high  priced  machines  are  being 
sold,  the  demand  for  cheaper  ones  seems  to  be 
gaining  considerably.  This  is  held  to  be  due 
to  the  fact  that  many  persons  are  going  to  the 
country  and  shores  and  are  taking  along  small 
machines  for  amusement  while  away. 

Of  particular  interest  to  the  trade  is  the  re- 
moval of  the  Sanders  &  Stayman  Co.,  repre- 
sentatives of  the  Aeolian-Vocalion.  This  house 
also  handles  the  Victor  and  Columbia  lines.  It 
would  be  hard  to  imagine  a  better  establishment 
in  every  particular  than  the  one  this  house  has 
opened  at  319  North  Charles  street.  The  talk- 
ing machines  are  handled  on  the  first  floor  and 
there  is  plenty  of  room  for  everything.  The 
entire  interior  is  of  the  very  best  quality  and 
the  numerous  sound-proof  booths  are  enameled 
in  white.  The  appearance  is  a  most  striking 
one. 

Another  important  announcement  is  that  the 
Hub,  the  big  department  store,  will  open  a 
talking  machine  department  in  conjunction  with 
a  piano  department  at  the  corner  of  Charles 
and  Fayette  streets,  the  building  vacated  by  the 
Sanders  &  Stayman  Co.  The  location  is  a  good 
one,  being  directly  in  the  heart  of  the  city. 
Charles  B.  Noon,  who  came  to  Baltimore  from 
St.  Louis,  to  handle  the  piano  department,  will 
have  charge  of  the  talking  machine  depart- 
ment. The  piano  department  has  not  been 
established  as  yet.  The  house  handles  Co- 
lumbia and  Edison  machines. 

Still  another  move  of  interest  to  the  talking 
machine  trade  was  the  announcement  that  the 
Joseph  M.  Mann  Piano  Co.  would  install  the 
Victor  line.  To  prepare  for  this  department 
in  conjunction  with  his  piano  department,  Mr. 
Mann  has  taken  over  the  entire  building  where 
he  is  located.  He  expects  the  new  department 
to  open  by  July  1. 

The  talking  machine  distributers  are  much 
pleased  with  the  way  things  are  moving  along. 

May  was  a  wonderful  month  with  the  Co- 
lumbia headquarters  here,  according  to  A.  J. 
Heath,  local  manager.  It  went  far  ahead  of 
the  same  month  of  1915.  During  the  month 
Mr.  Heath  made  a  tour  of  the  South,  visiting 
Richmond.  Roanoke,  Norfolk  and  many  points 
in  North  Carolina.  W.  T.  McCoy,  of  Charlotte, 
has  signed  to  handle  the  Columbia  line. 

W.  L.  Eckardt,  district  manager  of  the  Co- 
lumbia; James  P.  Bradt,  general  sales  man- 
ager for  the  Columbia,  and  Frank  Dorian,  gen- 
eral manager  of  the  Columbia's  dictaphone  de- 
partment, visited  the  city  during  the  month. 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Why  handle  inferior  machine-made 
American  imitations  when  you  can  get  at  similar 
prices  the  genuine  hand-made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any   other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 


163  KEARNY  ST. 


SAN  FRANCISCO 


Sole  Distributors  for  the  United  States  and  Canada 


Khaki 
Moving  Covers 

will  enable  you  to  deliver  your 
phonographs  free  of  blemishes  of 
all  kinds. 


No.  3  Carrying  Strap  Shown  in  Cut,  $1.00 


THESE  covers  are  made  of  Government  Khaki,  interlined  with 
heavy  felt  or  cotton,  fleece-lined,  quilted  and  properly  manu- 
factured.   Perfect  protection  in  all  weather. 


GRADE  B 


GRADE  A 


.00 


$5 

Sy._50  E.  H.  LANSING 


Use  the  Lansing  Khaki  Moving  Cover  and 
your  delivery   troubles  will   be  over. 

Write  for  booklet 


Carrying  Straps  Extra 


611  Washington  St.  BOSTON 


Remarkable  reports  are  made  by  W.  C.  Rob- 
erts, manager  for  E.  F.  Droop  &  Sons  Co., 
Victor  distributers.  He  says  that  May  was 
90  per  cent,  better  than  the  corresponding 
month  of  last  year,  and  that  during  the  first  two 
days  of  this  month  85  per  cent,  more  business 
was  done  than  during  the  entire  month  of  June 
of  last  year.  Mr.  Roberts  paid  a  visit  to  the 
factory  a  few  days  ago.  He  says  that  he  is  get- 
ting some  good  shipments  of  machines  and  he 
is  hoping  this  good  work  will  continue. 

Henry  Eisenbrandt,  who  has  charge  of  the 
talking  machine  department  of  H.  R.  Eisen- 
brandt Sons,  Inc.,  also  says  that  things  are 
booming,  and  that  his  only  complaint  is  that 
he  is  unable  to  get  as  many  machines  as  de- 
sired. He  has  just  accepted  two  large  orders 
with  the  provision  that  they  be  filled  when 
possible.  This  house  distributes  the  Victor 
lines.  The  same  complaint  comes  from  Cohen 
&  Hughes,  also  distributers  of  the  Victor.  Some 
big  orders  are  being  filled  by  the  house  and 
the  demand  for  machines  continues. 

Jesse  Rosenstein,  of  the  National  Piano  Co., 
Pathe  distributers,  reports  big  wholesale  and 
retail  business,  and  is  suffering  to  some  extent 
because  he  is  unable  to  get  enough  machines  to 
meet  the  big  demand. 

The  retailers  also  report  good  business  with 
numerous  sales  of  high-priced  machines.  This 
is  particularly  true  with  William  Knabe  &  Co.,_ 
where  the  Victor  line  is  handled.  The  business 
of  May  was  far  better  than  that  done  in  April 
by  the  company,  reports  Milton  Boucher,  man- 
ager of  the  talking  machine  department.  Among 
the  sales  made  was  a  $200  machine  to  Dr. 
Hand,  of  the  University  of  Maryland  Hospital. 
The  machine  was  placed  in  one  of  the  sun 
parlors  at  the  hospital  and  is  being  used  for 
the  entertainment  of  the  convalescing  patients. 


A  PROGRESSIVE  J3R00KLYN  DEALER 

One  of  the  aggressive  and  successful  Victor 
dealers  in  local  territory  is  George  Millard, 
1803  Myrtle  avenue,  Brooklyn,  N.  Y..  who  has 
built  up  a  profitable  Victor  trade  in  the  city  of 
''trolleys  and  rubber-plants." 

Mr.  Millard  attributes  a  considerable  portion 


Warerooms  of  Geo.  Millard 

of  his  success  to  the  fact  that  he  pays  close  at- 
tention to  the  condition  of  his  record  stock, 
using  a  system  which  enables  him  to  keep  his 
stock  up-to-date  and  complete  at  all  times,  in 
addition  to  furnishing  him  with  a  key  to  the 
likes  and  dislikes  of  his  patrons. 

A  portion  of  Mr.  Millard's  store  is  shown 
herewith,  and  it  will  be  noticed  that  that  record 
stock  is  arranged  so  that  it  may  be  handled 
with  maximum  efficiency  and  convenience.  Mr. 
Millard  also  specializes  on  the  sale  of  higher- 
priced  Victrolas,  in  which  he  has  been  very 
successful. 


INCREASE  FACTORY  FACILITIES 


The  Reynolds  Music  Shop  at  Bisbee,  Ariz., 
reports  excellent  business  in  the  Columbia  Elec- 
tric Grafonola. 


The  Nanes  Art  Furniture  Co.,  New  York, 
manufacturer  of  Savoy  gramophones,  has  fur- 
ther increased  its  factory  facilities,  and  in  addi- 
tion to  manufacturing  its  own  cabinets,  is  now 
turning  out  cabinets  for  a  number  of  prominent 
manufacturers.  The  additional  manufacturing 
capacity  at  the  company's  disposal  will  enable 
it  to  handle  a  very  large  cabinet  output.  Miss 
Elizabeth  T.  Nanes,  secretary  and  general  man- 
ager of  the  company,  states  that  the  demand 
for  Savoy  machines  is  steadily  increasing,  the 
call  for  the  higher-priced  models  being  par- 
ticularly active. 


USE 

"Arrow  " 

SOUND  BOXES 
TONE-ARMS 
MOTORS 

"They're  Built  Right" 


N 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  N.  J. 


/ 


90 


THE    TALKING    MACHINE  WORLD 


The  demand  itself  is  the  most  unmistakable 
indication  that  Columbia  Grafonolas  and 
Columbia  Double-Disc  Records  are  the 
product  that  the  public  wants. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


E.  S.  BEALE  RESIGNS  AS  MANAGER    VIEW  OF  COLUMBIA  GRAPHOPHONE  CO.'S  NEWEST  PLANT 


Gives    Up  Direction  of    Burgess-Nash  Piano 
Store  in  Omaha  by  Direction  of  Physician 


Omaha,  Neb.,  June  3. — Edgar  S.  Beale,  for 
the  past  sixteen  months  manager  of  the  Bur- 
gess-Nash piano  store  in  this  city,  and  one  of 
the  most  capable  and  best-liked  men  in  the  re- 
tail field,  has  resigned  his  post,  effective  June  1. 

Mr.  Beale  has  been  active  in  the  piano  busi- 
ness for  the  past  ten  years.  He  came  to  Omaha 
on  February  1,  1915,  after  having  been  for  seven 
years  manager  of  the  St.  Louis  branch  of  the 
Estey  Co.  Previous  to  that  time  he  was  con- 
nected with  Phillip  Werl  ein,  Etd.,  at  New  Or- 

During  his  stay  in  Omaha,  he  has  developed 
the  Burgess-Nash  piano  store  into  one  of  the 
handsomest  and  most  attractive  in  the  city,  mean- 
while building  up  a  trade  which  was  the  object 
of  extreme  pride  on  the  part  of  his  house,  both 
in  the  piano  and  Victrola  departments. 

Mr.  Beale's  action  was  prompted  by  the  dic- 
tum of  his  physicians,  who  insisted  that  he  take 
a  vacation  and  a  much  needed  rest.  During 
the  summer  he  will  spend  his  time  chiefly  on 
the  Gulf  coast. 


Herewith  is  shown  the  first  photograph  of 
the  new  factory  building  purchased  a  fortnight 
ago  by  the  American  Graphophone  Co.  (Co- 
lumbia Graphophone  Co.)  at  Bridgeport,  Conn. 
This  factory,  which  is  now  being  put  into  shape 
for  occupancy  by  the  Columbia  Co.,  will  be 
used  exclusively  for  record  production,  and  will 
materially  augment  the  company's  record  out- 
put, which  has  shown  tremendous  increases  dur- 
ing the  past  year  or  two. 

This  new  factory  is  credited  with  being  one 
of  the  most  up-to-date  and  efficiently  arranged 
manufacturing  plants  in  Bridgeport,  and  was 
formerly  occupied  by  the  Birdsey-Somers  Co. 
It  is  a  four-story  building,  and  with  the  ground 
which  was  included  in  the  purchase  occupies  an 
area  of  six  and  one-half  acres.    The  building- 


VICTOR  CO.'S  NEW  RECORD  CATALOG 

The  Victor  Talking  Machine  Co.  announced 
to  its  dealers  this  week  that  the  May  1916  edi- 
tion of  the  Victor  record  catalog  is  now  ready 
for  distribution.  This  new  catalog  does  not 
differ  in  make-up  and  arrangement  from  recent 
preceding  editions,  as  it  has  been  conclusively 
proven  that  the  present  method  of  indexing 
and  listing  makes  for  maximum  efficiency  and 
convenience.  The  many  extra  pages  in  the  May 
edition  indicate  the  remarkable  activity  of  the 
Victor  recording  department  during  the  past 
six  months,  the  record  catalog  being  a  semi-an- 
nual publication. 

The  Victor  Co.  has  also  sent  out  to  its  trade 
a  new  numerical  price  list  of  all  repair  parts 
for  Victors  and  Victrolas. 


The  New  Columbia  Plant,  Formerly  the  Birdsey-Somers  Factory 


itself  has  78,000  square  feet,  with  every  modern 
convenience  for  the  comfort  of  employes.  There 
is  a  power  and  lighting  plant  connected  with 
the  factory  building  which  is  not  shown  in  the 
accompanying  photograph. 

According  to  present  plans  the  Columbia  Co. 
will  take  formal  possession  of  the  new  plant  the 
early  part  of  the  month,  and  it  is  likely  that 
3,000  expert  workmen  will  be  employed  in  the 
factory. 

This  latest  purchase  by  the  Columbia  Co.  is 
the  third  of  a  series  of  recent  additions  to  the 
company's  manufacturing  facilities  which  indi- 
cate the  wonderful  strides  that  the  Columbia 
product  is  making.  Only  recently  a  new  seven- 
story  factory  building  was  completed  adjoining 
the  main  buildings  of  the  Columbia  Co.,  and  a 
few  weeks  ago  the  con- 
tract was  awarded  for 
the  erection  of  a  three- 
story  addition  which  will 
give  ■  30,000  additional 
square  feet.  With  all  of 
these  new  buildings  it  is 
more  than  likely,  how- 
ever, that  the  demand 
for  Columbia  products 
the  next  few  months  will 
far  outdistance  the  fac- 
tory output,  but  it  is  en- 
couraging to  note  that 
the  company  is  exercis- 
ing every  possible  means 
to  co-operate  with  its 
dealers,  and  give  them 
efficient  service. 


COLUMBIA  IN  WESTERN  NEW  YORK 


Several  New  Dealers  Signed  Up  Recently  by 
Buffalo  Headquarters 


The  White  Furniture  Co.,  of  Mebane,  N.  C, 
is  making  preparations  to  manufacture  talking 
machine  cabinets. 


Buffalo,  N.  Y.,  June  4. — Manager  W.  O. 
Sprague,  of  the  Columbia  Graphophone  Co., 
with  headquarters  in  this  city,  reports  an  ex- 
ceptional demand  for  the  products  of  that  com- 
pany in  Western  New  York.    The  local  offices 


have  closed  a  number  of  important  contracts 
with  dealers  recently,  the  new  dealers  including 
Kuhn  Bros.,  Buffalo;  Martin  Bros.,  Syracuse, 
and  Praub  &  Son,  Auburn.  A  number  of  other 
deals  are  pending. 


The  Doyle  Furniture  Co.,  of  Galesburg,  111., 
recently  established  a  record  for  a  long-dis- 
tance shipment,  when  it  sent  a  Victor- Victrola 
to  one  of  its  customers  in  Sweden. 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone  the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  Marbrldoe  Bldg..  3ith  St.  and  Broadway.  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginapkones ; 

Coin-operated    Mandolin    Orchestrions;  Vacuum 

Cleaners  and  otker  specialties. 


Keep  Your  Record  Stock  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  SO'page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


THE    TALKING    MACHINE  WORLD 


91 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


Washington,  D.  C,  June  5,  1916.— Resonator 
for  Sound  Reproducing  Devices.— William  B. 
Hollingshead,  Mt.  Vernon,  N.  Y.,  assignor  of  one- 
half  to  Waldo  G.  Morse,  Yonkers,  N.  Y.  Patent 
No.  1,173,272. 

In  the  following  specification  is  described  an 
improved  resonator  in  connection  with  a  talking 
machine,  but  it  is  obvious  that  it  may  be  used  in 
other  situations. 

The  object  is  to  provide  a  resonator  for  talking 
machines  or  the  like  in  which  the  megaphone  or 
horn  is  entirely  eliminated. 

A  further  object  is  to  produce  a  device  in  which 
the  intensity  of  the  sounds  may  be  increased  or 
diminished. 

A  further  object  is  to  increase  the  volume  of 
tone  by  inserting  in  the  path  of  the  sonorous  waves, 
bodies  capable  of  vibrating  together  with  the  prin- 
cipal vibrating  body.  These  vibrating  bodies  or 
septa  are  rigidly  attached  to  the  body  of  the  reso- 
nator which  incloses  the  talking  machine  mechan- 
ism and  with  which  the  tone  arm  of  the  talking- 
machine  communicates.  The  septa  have  free  edges 
which  are  capable  of  free  vibration.  The  septa 
may  be  made  of  variable  thickness  or  may  be 
weighted  to  synchronize  them,  and  the  walls  of  the 
resonator  or  cabinet  are  provided  with  valved  open- 
ings for  the  escape  of  the  amplified  sound  waves. 

In  the  drawing  this  invention  is  illustrated  in 
connection  with  a  phonograph  of  the  disc  type, 
but  it  is  to  be  understood  that  it  is  not  limited  to 
machines  of  this  character,  but  is  equally  adaptable 
to  talking  machines  of  the  cylindrical  type. 

Fig.  1  is  a  plan  view  of  the  improved  resonator 
showing  the  same  applied  to  a  disc  record  talking 
machine.    Fig.  2  is  a  horizontal  section  on  the  line 


J  [ 

B  1            i  i 

2—2  of  Fig.  4.  Fig.  3  is  a  front  elevation  of  the 
device.  Fig.  4  is  a  section  on  the  line  4 — 4  of  Fig. 
1.  Fig.  S  is  a  section  on  the  line  5 — 5  of  Fig.  2. 
Fig.  6  is  a  section  on  the  line  6 — 6  of  Fig.  2.  Fig. 
7  is  a  horizontal  sectional  view  of  a  modification, 
the  section  being  taken  on  the  line  7 — 7  of  Fig.  8. 
Fig.  8  is  a  section  on  the  line  8 — 8  of  Fig.  7.  Fig. 
9  is  a  perspective  view  of  a  modified  form  of  sep- 
tum. Fig.  10  is  a  detail  view  of  a  further  modi- 
fication. Fig.  11  is  a  detail  view  of  a  still  further 
modification  showing  a  pair  of  imperforated  dia- 
phragms. 

Machine  for  Shaving  Sound  Records. — Charles 
Schiftel,  Montclair,  N.  J.,  assignor  to  the  New 
Jersey  Patent  Co.,  West  Orange,  N.  J.  Patent  No. 
1,174,292. 

This  invention  relates  to  machines  for  shaving 
sound  records  when  it  is  desired  to  remove  the  outer 
portion  of  a  sound  record  tablet  in  which  the 
record  is  impressed  in  order  that  a  fresh  surface 
may  be  presented  to  be  recorded  upon,  and  more 
particularly  to  an  improved  construction  for  ef- 
fecting the  movement  of  the  shaving  knife  into  and 
out  of  operative  position  and  the  locking  of  the 
same  in  operative  position. 

This  invention  has  been  especially  designed  for 
embodiment  in  machines  in  which  the  shaving  knife 
is  adapted  to  be  held  in  engagement  with  a  rotat- 
ing record  of  wax-like  material,  such  as  are  de- 
scribed, for  example,  in  a  patent  to  John  Ott,  No. 
796,857,  dated  August  9,  1905,  and  in  an  applica- 
tion of  Frank  E.  Traphagen,  Serial  No.  592,976, 
filed  November  18,  1910,  and  entitled  shaving  knife 


for  sound  records.  In  machines  of  this  character 
heretofore  employed,  much  difficulty  has  been  ex- 
perienced in  readily  effecting  an  adjustment  of  the 
shaving  knife  to  secure  the  proper  cut,  that  is,  a 
cut  that  is  neither  too  deep  nor  too  shallow. 

The  principal  object  of  this  invention  is  to  ob- 
viate this  objection,  and  in  accordance  with  this 
object  there  is  provided  in  a  machine  of  this  type, 
an  improved  construction  whereby,  regardless  of 
the  amount  of  material  which  has  previously  been 
shaved  from  a  record  for  which  the  machine  is 
adapted,  a  single  and  easy  manipulation  first  ef- 
fects the  engagement  of  the  cutting  tool  of  the 
shaving  knife  with  the  record  and  the  projection 
thereof  into  the  material  of  the  record  such  a  dis- 
tance as  to  secure  the  proper  depth  of  cut,  and 
thereafter  effects  the  locking  of  the  knife  in  such 
position,  and  whereby  another  single  manipulation 


first  effects  the  release  of  the  knife  and  thereafter 
the  return  thereof  to  inoperative  position. 

Another  object  of  the  invention  resides  in  ren- 
dering the  last  mentioned  action  more  or  less  au- 
tomatic. 

This  invention  also  contemplates  the  provision 
of  a  device  in  the  form  of  an  attachment  adapted 
to  be  readily  applied  to  shaving  machines  in  use 
for  accomplishing  the  above  results. 

Fig.  1  is  a  side  elevation,  partly  in  section,  of  a 
record  shaving  machine  in  accordance  with  the  in- 
vention with  the  shaving  knife  in  inoperative  posi- 
tion. Fig.  2  is  a  fragmentary  view  similar  to  Fig. 
1  with  the  shaving  knife  locked  in  operative  posi- 
tion.   Fig.  3  is  an  enlarged  sectional  view  on  line 

3 —  3  of  Fig.  1,  parts  being  shown  in  elevation. 
Fig.    4   is   an    enlarged    sectional    view    on  line 

4 —  4  of  Fig.  3,  a  part  being  omitted ;  and  Fig.  5 
is  a  fragmentary  view,  partly  in  section,  showing 
the  connection  between  the  actuating  bell  crank 
lever  and  the  mounting  therefor. 

Needle  Setter. — Frederick  A.  Chapin,  Toledo, 
O.    Patent  No.  1,173,251. 

This  invention  relates  to  means  for  positioning 
a  member  for  coaction  with  another  member  for 
subsequent  relative  travel  there-between. 

This  invention  has  utility  when  incorporated  in 
connection  with  reproducing  mechanisms,  especially 
sound  reproducers  of  the  disc  record  type. 

Referring  to  the  drawings :  Fig.  1  is  a  perspec- 
tive view  of  an  embodiment  of  the  invention  in 


connection  with  a  disc  record  sound  reproducer; 
Fig.  2  is  a  longitudinal  section,  on  an  enlarged 
scale,  of  features  of  the  device  of  the  invention ; 
and  Fig.  3  is  a  side  elevation  of  the  device,  ad- 
justed for  use  in  connection  with  a  different 
diameter  record  than  the  showing  in  Fig.  1,  with  a 
fragment  of  the  machine  shown. 

Gramophone  Record. — Arthur  Eichengrun,  Ber- 
lin, Germany.    Patent  No.  1,175,728. 

This  invention  relates  to  sound  records,  tablets, 
discs  or  other  bodies  for  use  in  sound  recording 
and  sound  reproducing  machines. 

Sound  records  used  for  gramophones  and  the 
like  apparatus  give  after  a  very  short  use  indistinct 
and  impure  tone.  This  is  caused  by  miscroscopi- 
cally  small  injuries  to  the  edges  of  the  sound 
grooves  or  phonetic  characters.  This  phenomenon 
is  due  to  the  brittleness  of  the  foundation  material 


containing  shellac,  colophonium,  asphalt  and  the 
like  that  is  generally  used  for  making  such  sound 
records.  Numerous  attempts  have  been  made  to 
obviate  this  drawback  by  replacing  the  usual  founda- 
tion material  by  elastic  substances  such  as  celluloid, 
xylonite,  gallalite,  hardened  gelatin,  ebonite  and 
the  like.  These  materials,  however,  have  not 
proved  altogether  satisfactory  for  this  purpose. 
Celluloid,  which  was  particularly  recommended, 
is  liable  gradually  to  settle  down  until  its  surface 
becomes  level,  the  phonetic  characters  then  becom- 
ing partially  or  entirely  obliterated;  moreover  cel- 
luloid is  liable  to  shrink  and  its  tension  then  becomes 
so  altered  as  to  warp  the  record.  Apart  from  this 
physical  change  of  celluloid  the  material  itself  is 
too  hard  for  the  purpose  in  question  and  produces 
a  shrill  harsh  tone,  and  it  is  inconvenient  to  em- 
ploy. 

The  present  invention  aims  at  obviating  these 
drawbacks  and  at  imparting  to  the  record  body 
the  requisite  degree  of  toughness  coupled  with  a 
sufficient  but  not  undue  degree  of  hardness,  and 
also  at  very  materially  improving  the  tone  and  the 
details  of  the  phonetic  record  and' at  simplifying 
the  process  of  its  manufacture.  For  this  purpose, 
according  to  the  present  invention  the  foundation 
layer  or  body  of  the  record  is  coated  with  a  layer 
of  cellulose  ester  containing  the  acetyl  group  prior 
to  receiving  the  sound  record  and  said  sound  record 
is  then  impressed  in  the  layer  of  the  cellulose  ester 
and  preferably  also  in  the  layer  of  other  material 
immediately  below  said  cellulose  ester.  Record 
bodies  produced  in  this  way  retain  the  phonetic 
characters  permanently  because  the  layer  of  cellu- 
lose ester,  containing  the  acetyl  group  is  not  liable 
to  level  down  like  a  celluloid  layer.  Such  records 
are  not  liable  to  shrink  and  in  consequence  of  the 
plasticity  and  non-elastic  character  of  the  layer  a 
fine,  soft,  mellow  tone  is  obtained. 

Owing  to  the  high  concentration  of  the  solutions 
which  can  be  prepared  with  cellulose  ester  con- 
taining the  acetyl  group,  they  can  be  applied  to  the 
record  disc  in  one  operation  without  the  necessity 
of  successive  coatings  or  applications.  The  plasticity 
of  the  cellulose  ester  containing  the  acetyl  group  can 
be  modified  or  adapted  to  the  material  in  conjunc- 
tion with  which  it  is  to  be  used,  that  is  to  say  to 
the  material  forming  the  underlayer  or  body.  This 
is  of  vital  importance  to  the  production  of  a  good 
tone  because  it  will  be  obvious  that  the  particular 
kind  of  sound  obtained  from  a  record  body  of  one 
kind  of  material  (say.  for  example,  cardboard) 
will  be  very  different  from  the  one  obtained  from  a 

record  body  of  a 
widely  different 
material,  such,  for 
instance,  as  vul- 
canite. 

A  further'advan- 
rj.G.d.  . 

tage  is  that  where 

the  film  of  the  cellulose  ester  is  so  thin  that  the 
sound  record  is  impressed  not  only  in  said  film, 
but  in  the  under  layer,  the  guiding  of  the  needle 
is  effected  by  said  under  layer  as  well  as  by 
the  cellulose  ester  layer,  while  the  cellulose 
ester  will  protect  the  walls  of  the  sound  record 
in  the  under  layer  and  prevent  them  from 
crumbling  or  being  otherwise  damaged  or  de- 
faced. 

It  has  sometimes  been  found  convenient  not  to 
make  layers  of  cellulose  ester  containing  the  acetyl 
group  alone  but  to  employ  mixtures  of  the  same 
with  softening  agents  such  as  di-chlorhydrin  or 
with  liquid  or  solid  bodies  adapted  to  impart  in- 
creased plastic  properties  to  the  layers  of  cellulose 
ester,  such,  for  example,  as  camphor  substitutes, 
and  it  will  be  obvious  that  if  desired  organic  and  in- 
organic filling  materials,  especially  in  a  finely  pow- 
dered state  may  be  admixed  therewith.  Of  inor- 
ganic filling  materials,  mineral  powders  presenting 
a  certain  resistance  to  the  needle  have  been  found 
especially  convenient,  such,  for  example,  as  gypsum, 
kieselguhr,  or  the  like. 

The  invention  is  diagrammatically  illustrated  in 
the  accompanying  drawings,  in  which  : — 

Fig.  1  represents  in  section  one  form  of  the  disc : 
and  Fig.  2  another  form  thereof. 

Repeater. — Edward  S.  Keogh,  New  York.  Pat- 
ent No.  1,175,639. 

Among  the  principal  objects  which  the  present 


FOlg.I. 


92 


THE    TALKING    MACHINE  WORLD 


LATEST  PATENTS  RELATING  TO  TALKING  MACHINES— (Continued  from  page  91) 


invention  has  in  view  are  r  to  provide  means  for 
automatically  replaying  a  disc  record ;  to  diminish 
the  time  interval  between  the  repetitions  of  the 
playing  of  said  disc  record ;  and  to  noiselessly  sus- 
pend and  inaugurate  the  playing  of  said  record. 

Drawings. — Fig.  1  is  a  plan  view  of  a  talking 
machine  employing  a  record  disc,  showing  in  con- 
junction therewith  a  repeater  constructed  and  ar- 
ranged in  accordance  with  the  present  invention ; 
Fig.  2  is  a  side  edge  view  of  the  same ;  Fig.  3  is  a 


cross  section  of  an  enlarged  scale,  taken  as  on  the 
line  3 — 3  in  Fig.  2;  Fig.  4  is  a  top  plan  view  show- 
ing a  fragment  of  a  record  disc,  and  in  conjunction 
therewith  a  modified  form  of  the  invention ;  Fig. 
5  is  a  front  edge  view  of  the  construction  shown  in 
Fig.  4;  Fig.  6  is  a  detail  view  of  an  enlarged  scale, 
showing  in  cross  section  a  central  fragment  of  a 
disc  constructed  and  arranged  in  accordance  with 
the  modified  form  of  the  invention. 

Tape  Graphophone. — Isaac  S.  Turner,  Cen- 
tralia.  Wash.,  and  Theodore  B.  Turner,  Penticton, 
B.  C.  Canada.    Patent  No.  1,175,205. 

This  invention  relates  to  improvements  in  acous- 
tics, 'and  more  specifically  to  tape  graphophones. 

The  object  of  the  invention  is  to  provide  a  graph- 
ophone construction  that  will  utilize  an  endless 
tape  of  considerable  length  upon  which  the  etching 
for  reproduction  is  contained,  and  of  a  width 
adapted  to  receive  a  continuous  line  of  etching  suc- 
cesssively  disposed-  with  respect  to  the  width  of 
the  tape.  This  system  of  arrangement  provides 
for  the  placing  upon  a  single  record  a  very  lengthy 
production,  or  an  entire  music  or  other  program 
which  may  be  reproduced  without  interruption  for 
the  frequent  changing  of  records,  as  when  small 
cylinder  records  are  used.  At  the  same  time  the 
device  may  be  interchangeably  used  for  cylinder 
records. 

A  further  object  of  the  invention  is  to  provide 
a  novel  endless  tape  construction  for  use  in  record- 
ing and  reproducing  sound  when  used  in  connection 
with  this  novel  graphophone. 

Referring  to  the  drawings,  which  are  merely  il- 
lustrative of  the  invention.  Fig.  1  is  a  side  elevation 


This  invention  relates  to  improvements  in  the 
vibratory  members  of  the  sound  box  of  a  phono- 
graph, and  more  specifically  to  an  auxiliary  dia- 
phragm, located  between  the  usual  diaphragm  and 
the  outlet  to  the  amplifier. 

This  invention  is  an  improvement  on  the  auxiliary 
diaphragm  disclosed  in  application  Serial  No.  37,- 
904  filed  July  3,  1915. 

One  object  of  this  invention  is  to  provide  an  aux- 
iliary diaphragm  of  such  material  and  construc- 
tion, as  will  produce  a  more  musical  and  softer 
tone. 

A  second  object  is  to  provide  such  a  diaphragm 
as  will  produce  a  tone,  amplified  to  a  greater  de- 
gree than  is  possible  by  the  use  of  the  usual  dia- 
phragm alone. 

A  third  object  is  to  provide  such  a  diaphragm, 
as  will  produce  better  enunciation  than  heretofore 
attained. 

A  fourth  object  is  to  produce  a  wooden  dia- 
phragm which  will  vibrate  substantially  as  well 
across  the  grain  of  the  woods  as  with  the  grain. 

Fig.  1  illustrates  a  sectional  view  through  a 
phonograph  sound  box  equipped  with  an  auxiliary 
diaphragm.  Fig.  2  illustrates  a  plan  view  of  one 
form  of  the  improved  diaphragm.    Fig.  3  illustrates 


a  plan  view  of  a  modified  form  of  this  improved 
diaphragm,  and  Fig.  4  illustrates  a  sectional  view 
along  line  4 — 4  of  Fig.  3. 

Diaphragm  for  Sound  Reproducers. — James  H. 
Sutlive,  Keokuk,  la.    Patent  No.  1,176,326. 

This  invention  relates  to  diaphragms  for  sound 
reproducers,  one  of  its  objects  being  to  provide  a 
composite  diaphragm  whereby  the  vibration  is  dis- 
tributed practically  equally  over  the  entire  dia- 
phragm and,  consequently,  the  harsh  tones  so  often 
produced  during  the  reproduction  of  high  tones  are 
avoided  while  at  the  same  time  all  tones  repro- 
duced are  more  natural  because  of  the  larger 
vibrating  surface. 

A  further  object  is  to  provide  a  diaphragm  which 
can  be  substituted  readily  for  those  now  in  use. 

In  the  accompanying  drawings  the  preferred 
form  of  the  invention  has  been  shown. 

In  said  drawings : — Figure  1  is  a  plan  view  of  a 


In  carrying  out  this  and  other  objects  the  in- 
vention is  characterized  by  a  controller  which  is 
carried  by  the  movable  element  and  which  by  its 
engagement  with  the  grooves  of  the  record  will 
control  the  moment  that  the  braking  element  shall 
be  permitted  to  operate.  Preferably  the  braking 
element  is  also  carried  by  the  movable  element, 
and  is  under  the  influence  of  a  latch  which  nor- 
mally restrains  its  action,  said  latch  being  in  turn 
controlled  by  the  controller  engaging  the  record. 

It  is  clear  that  the  controller  must  be  of  a  pe- 
culiar character  in  order  to  obtain  this  result  in 
a  practical  manner.  The  necessary  characteristics 
of  this  controller  are  that  it  must  be  non-playing, 
that  is  to  say,  its  engagement  with  the  record 
grooves  must  not  produce  a  tune  or  a  scratch ;  it 
must  not  injure  the  record;  it  must  not  retard  the 
rotation  of  the  rotatable  member ;  it  must  not 
sensibly  increase  the  pressure  with  which  the  sound 
reproducing  stvdus  engages  the  record.  To  this 
end  it  is  found  that  a  brush  makes  an  ideal  non- 
playing  follower  for  controlling  the  braking  ele- 
ment in  that  it  possesses  all  the  characteristics  above 
enumerated  and  has  in  addition  the  further  char- 
acteristic that  it  cleans  the  record  as  the  latter 
passes  underneath  the  brush.  This  brush  will  pref- 
erably be  set  with  its  bristles  slightly  inclined  and 
with  their  ends  extending  in  the  direction  of  rota- 
tion of  the  rotatable  member  so  as  to  produce  a 
soft  and  yielding  engagement  with  the  record. 

The  braking  element  controlled  by  the  controller 
is  preferably  mounted  on  the  movable  element  such 
as  the  swinging  arm  in  such  a  way  that  it  has  a 
pivotal  movement  when  engaging  the  record,  said 
pivotal  movement  being  of  such  a  character  that 
the  braking  element  swings  into  engagement  with 
the  record  in  the  direction  of  rotation  of  the  record 
so  that  the  rotation  of  the  record  once  the  braking 
element  has  initially  engaged  the  same  will  of  itself 
serve  to  additionally  clamp  the  braking  element 
more  securely  into  position. 

In  the  said  drawings :  Figure  1  is  a  conventional 
representation  in  plan  of  an  ordinary  phonograph 


showing  the  invention  applied  thereto.  Fig.  2  is 
a  side  elevation  of  both  braking  devices  showing 
their  relation  to  the  rotatable  element  and  to  the 
record  carried  thereby,  as  well  as  to  the  movable 
element  or  swinging  arm.  Fig.  3  is  a  view  of  the 
end  of  the  movable  element  or  swinging  arm  and 
sound  reproducer,  showing  the  braking  element  in  its 
released  position.  Fig.  4  is  a  view  looking  in  the  di- 
rection of  the  arrow  4,  Fig.  3.  Fig.  5  is  a  detail  view 
of  the  means  for  securing  the  braking  element  to  the 
swinging  arm.  Fig.  6  is  a  detail  view  of  an  adjust- 
able member  for  properly  positioning  the  controller 
with  respect  to  the  sound  reproducing  stylus.  Fig. 
7  is  a  side  elevation  of  a  modified  form  of  the 
invention  showing  a  cut-out  or  switch  for  use 
when  an  electric  motor  is  employed  to  operate  the 
rotatable  element.  Fig.  8  is  a  view  looking  in  the 
direction  of  the  arrow  8,  Fig.  7. 


The  Denver  Phonograph  Co.  is  a  new  con- 
cern which  has  opened  up  at  1417  California 
street,  Denver,  Col. 


of  the  device  with  the  side  cover  removed  to  show 
the  interior  arrangement  of  the  parts.  Fig.  2  is  a 
vertical  sectional  view  taken  on  the  line  2 — 2  of 
Fig.  1.  Fig.  3  is  a  detail  view  of  the  sliding  sup- 
port construction.  Fig.  4  is  a  fragmental  detail  of 
the  partition  showing  the  cut-out  portion  adapted 
to  admit  the  shaft  of  the  rollers  to  the  slots. 

Sound  Box  for  Phonographs.— Joseph  C.  Kulp, 
Atlantic  Highlands,  N.  J.    Patent  No.  1,174,996. 


diaphragm  constructed  in  accordance  with  the  pres- 
ent invention.  Fig.  2  is  an  enlarged  section  there- 
through. Fig.  3  is  an  enlarged  section  through  a 
modified  form  of  diaphragm. 

Phonograph  Stop. — Montague  Adair,  New  York. 
Patent  No.  1,175,912. 

The  present  invention  relates  generally  to  a  stop 
mechanism  for  phonographs  or  the  like  in  which 
there  is  a  rotatable  element  carrying  a  record  hav- 
ing a  zone  of  grooves,  and  a  movable  element 
which  has  a  motion  with  respect  to  said  rotatable 
element  during  the  operation  of  the  machine. 

It  is  well  known  that  the  extent  of  the  zone  of 
grooves  of  the  record  varies  and  in  the  stopping 
devices  heretofore  employed  it  has  usually  been 
the  practice  to  adjust  such  stopping  device  to  cor- 
respond with  the  extent  of  the  groove  zone  prior 
to  playing  the  record,  the  machine  thereby  auto- 
matically stopping  when  the  end  of  the  record  is 
reached. 

It  is  the  main  object  of  this  invention  to  pro- 
vide means  whereby  such  adjustment,  to  fit  it  to 
each  individual  record,  will  be  rendered  unneces- 
sary so  that  the  machine  will  stop  automatically 
when  the  end  of  the  record  is  reached,  irrespective 
of  the  extent  of  the  zone  of  grooves. 


REPAIRS 

All  Makes  of  Talking  Machines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 
25  East  14th  Street  New  York 

TELEPHONE,  STUYVESANT  292 


THE    TALKING    MACHINE  WORLD 


93 


RECORD  BULLETINS  FOR  JULY,  1916. 


COLUMBIA  GRAPHOPHONE  CO. 

BLUE-LABEL  DOUBLE-DISC  RECORDS 
With  Orchestra  Accompaniment 
No.  Title.  Size. 

A2002  Shades  of  Night  (Friedland  and  Franklin), 

Sterling   Trio  10 
My   Dreamy   China   Lady    (Van   Alstyne),  So- 
prano-Tenor   Solo,    Grace    Nash-Henry    Burr  10 
A2006  Pretty  Please   (Von  Tilzer),  Soprano  Solo, 

Marguerite  Farrell  10 
Are  You  Prepared  for  the  Summer?  (Schwartz), 

Baritone  Solo  Arthur  Fields  10 

A2004  I   Can   Dance   With  Everybody  But  My  Wife 

(Golden),  Tenor.    Comic  Song,  Dan  W.  Quinn  10 
Way   Down   in   Borneo-o-o    (Piantadosi) ,  Bari- 
tone-! enor.  .  .Arthur  Collins-Byron  G.   Harlan  10 
A2005  There's  a  Quaker  Down  in  Quaker  Town  (Sol- 

mon)   Peerless  Quartet  10 

When    It's    Springtime    in    Killarney.  Tenor 

Solo   Henry  Burr  10 

A2003  Are  You  Half  the  Man  Your  Mother  Thought 
Vou'd  Be?   (De  Costa).     Tenor  Duet, 

Albert    Campbell-Henry    Burr  10 
I've    Got    the    Blues   for    Home    Sweet  Home 

(Meyer).     Baritone   Solo  Oscar   Shaw  10 

A2000  The  Honolulu  Blues  (Monaco  and  Clarke), 

Peerless    Quartet  10 
There's  a  Garden  in  Old  Italy  (Glogau).  Tenor 

Duet   Albert  Campbell-Henry  Burr 

A2001  I  Love  You — That's  One  Thing  I  Know  (Gil- 
bert and  Friedland).    Tenor  Solo,  Henry  Burr  10 
Baby  Shoes  (PiantadosiJ.     Tenor  Solo, 

Henry   Burr  10 
A2008  Come  On  to  Nashville,  Tennessee  (Donaldson). 

Character  Song   George  H.  O'Connor  10 

The    Kid    is    Clever    (Brockmann).  Baritone- 
Tenor  Duet.. Arthur  Collins-Byron  G.  Harlan  10 
DOUBLE-DISC  RECORDS 
Dance  Records  Recorded  Under  Personal  Super- 
vision of  G.  Hepburn  Wilson 
A5815  The    Murray    Walk    (Biese    and  Klickmann). 

Fox-trot   Prince's    Band  12 

The  Girl  On  the  Magazine  from  "Stop,  Look 
and  Listen"  (Berlin).  Fox-trot.  Introduc- 
ing "That  Hula  Hula"  Prince's  Band  12 

A5S14  Oh,  Joe.  With  Your  Fiddle  and  Your  Bow, 
You  Stole  My  Heart  Away  (Donaldson). 
One-step.      Introducing    "When    Verdi  Plays 

the  Hurdy  Gurdy  Prince's  Band  12 

Evelyn   (Felix).     One-step.  '  Introducing  "Pom 

Pom"   Prince's    Band  12 

A5816  Babes  in  the  Wood  from  "Very  Good  Eddy" 
(Kern).      Fox-trot.      Introducing    "Old  Boy 

Neutral"   Prince's  Band  12 

Love  Me  at  Twilight  (Grant).  Fox-trot, 

Prince's  Band  12 

A5817  Southern  Roses  (Strauss) 


Wine,   Women   and  Song 
A5806  Peer  Gynt  Suite  (Grieg). 


Waltz, 

Prince's  Orchestra 
(Strauss).  Waltz, 
Prince's  Orchestra 
Part  I.  Morning, 
Prince's  Orchestra 
Peer    Gynt    Suite    (Grieg).     Part    II.  Ase's 

Death   Prince's  Orchestra 

A5807  Peer  Gynt  Suite   (Greig).     Part  III.  Anitra's 

Dance   Prince's  Orchestra 

Peer  Gynt  Suite   (Grieg).     Part  IV.     In  the 
Hall    of    the   Mountain  King, 

Prince's  Orchestra 
BLUE-LABEL  DOUBLE-DISC  RECORDS 
A2007  Down   Where  the   Swanee   River   Flows  (Von 

Tilzer).     Comic   Al  Jolson 

They  Made  It  Twice  as  Nice  as  Paradise  and 
They  Called   It  Dixie  -Land    (Whiting)  Bari- 
tone-Tenor Duet...Jas.  F.  Harrison-Jas.  Reed 
A1991  Star  Spangled  Banner   (Arranged  by  J.  Philip 

Sousa)   Prince's  Band 

Columbia  the   Gem  of  the  Ocean  (Shaw), 

Prince's  Band 

A2012  America  Columbia   Mixed   Double  Quartet 

Battle  Hymn  of  the  Republic  (Words  by  Julia 
Ward  Howe) ,  Columbia  Mixed  Double  Quartet 
A1999  Nigger    Love    a    Watermelon,    Ha!    Ha!  Ha! 

Baritone  Solo.  Banjo  and  Orchestral  Accom- 
paniment  Harry  C.  Browne 

Old    Dan   Tucker.     Baritone   Solo.     Banjo  and 
Orchestral  Accompaniment.  .Harry  C.  Browne 
A1995  Laugh  and  You'll  Never   Feel   Blue  (Weston 
and  Young).     Laughing  Duet.     Soprano  and 

Baritone  Irene  Young-Al  H.  Weston 

Those  Country  Days  Surely  Were  It  (Weston 
and  Young).     Laughing  Duet.     Soprano  and 

Baritone   Irene  Young-Al  H.  Weston 

A 1996  When  You  and  I  Were  Young,  Maggie  (But- 
terfield).     Violin,  'Cello  and  Piano, 

Taylor  Trio 

Bring  Back  My  Bonnie  to  Me.     Violin,  'Cello 

and  Piano   ....Taylor  Trio 

Pure  Hawaiian  Music 
A1993  Pua    Mohala  (Nape), 

Henry  N.  Clark,  Tenor,  and  Hawaiian  Octette 
Hawaiian  Medley  (Nape  and  Hopkins).  Intro- 
ducing  (1)   Moanalua  Hula,   (II)  Maunawili, 
(III)    Neleana.     Hawaiian   Guitar  Duet, 

Helen   Louise-Frank  Ferera 
A1998  The  Kangaroo  Hop  (Morris).  Fox-trot. 

Blue  and  White  Marimba  Band 
Oh,   Joe   With   Your   Fiddle   and   Your  Bow, 
.    You    Stole    My    Heart    Away  (Donaldson). 
Fox-trot    ...Blue  and   White   Marimba  Band 
A1990  Brighten  the  Corner  Where  You  Are  (Gabriel). 

Baritone  Solo   Homer  A.  Rodeheaver 

If  Your  Heart  Keeps  Right   (Ackley).  Bari- 
tone Solo   Homer  A.  Rodeheaver 

A2011  I  Know  a  Lovely  Garden  (D'Hardelot).  Tenor 

Solo   Judson  House 

Forgotten  (Cowles).    Tenor  Solo,  Judson  House 
A2010  Eileen    Alanna  (Thomas), 

Columbia    Stellar  Quartette 
Last  Night  (Kierulf) .  .Columbia  Stellar  Quart. 
A1988  Simple  Confession   (Simple  Aveu)  (Thome), 

Prince's  Orchestra 
Hearts  and   Flowers  (Tobani), 

Prince's  Orchestra 

A2009  Santa    Lucia    (Cottrau)  Prince's  Orchestra 

What  My  Mother  Wants  to  Know  (Mamma  Mia 

Che  Vo  Sape)  (Nutile)   Prince's  Orchestra 

A1933  A  Hot  Time  in  the  Old  Town  Tonight  (Chatta- 

way)   Prince's  Band 

Any  Rags?     (Allen)  Prince's  Band 

A5813  Awake    Dearest    One     (Ball).  Tenor-Soprano 

Duet   Orville    Harrold-Lydia  Locke 

The   Sunshine   of  Your   Smile    (Ray).  Tenor- 
Soprano    Duet.  .Orville    Harrold-Lydia  Locke 
SYMPHONY  DOUBLE-DISC  RECORDS 
A5810  Caprice    Basque    (de    Sarasate).  Violin-Piano 

Duet   Eddy   Brown-George  Falkenstem 

Nocturne  in  E  Minor  (Chopin-Auer).    Opus  72. 
Violin-Piano  Duet, 

Eddy  Brown-George  Falkenstein 
A5809  Dreams  (Strelezki).  Soprano  Solo, 

Helen  Stanley 
Love's  Sorrow  (Shelley).    Soprano  Solo, 

Helen  Stanley 

A5812  Magic  Flute  (Mozart).    "O  Isis  et  Osiris"  (O 


12 
12 


12 
12 


12 


12 


10 


10 


10 
10 


10 


10 


10 


10 
10 


10 
10 


in 


10 
10 


10 
1  0 


10 


10 
10 


10 


10 
10 


12 
12 


12 


12 

12 


12 


Isis  and  Osiris).    In  French.    Bass  Solo, 

Leon  Rothier 

Don  Carlos  (Verdi).    "Ella  Giammai  M'Amo'." 

In  Italian.     Bass  Solo  Leon  Rothier 

A5811  Spring  Voices   (Voci  di  Primavera)  (Strauss). 

In  English.    Soprano  Solo ....  Florence  Macbeth 
I've  Been  Roaming  (Horn).     In  English.  So- 
prano  Solo   Florence  Macbeth 


12 
12 
12 
12 


EDISON  BLUE  AMBEROL  RECORDS 

CONCERT  LIST 

No.  Title. 
28237  Air  des  Bijoux  (Jewel  Song) — Faust  (Gounod). 

Soprano  Solo   Alice  Verlet 

2^236  My    Old    Kentucky    ITome — Variations  (Foster- 
Spalding).     Violin-Piano  Albert  Spalding 

2919  Wake  Up,   America!    (Jack   Glogau).  Baritone 

Solo  Joseph  A.  Phillips 

2915  American   Fantasie    (Victor  Herbert), 

New   York  Military  Band 

2904  Battle  Cry   of  Freedom   (George   F.  Root), 

Walter   Van  Brunt  and  Chorus 
2912  Dixie  (Emmett).    Mixed  Voices. 

Metropolitan  Mixed  Chorus 
2914  Yankee   Doodle.     Mixed  Voices, 

Metropolitan  Mixed  Chorus 
REGULAR  LIST 

2900  Babes  in  the  Wood — Very  Good,  Eddie  (Jerome 

Kern).     Soprano-Tenor  Duet, 

Gladys  Rice-Walter  Van  Brunt 
2897  I  Can  Dance  With  Everybody  But  My  Wife — 
Sybil  (John  L.  Golden).    Tenor  Solo, 

Billy  Murray 

2916  Yaaka  Hula  Hickey  Dula  (Hawaiian  Love  Song), 

(Goetz,   Young  and  Wendling).     Tenor  Solo, 

Walter    Van  Brunt 
SONGS  AND  BALLADS 
2S98  Call   Me   Your  Darling  Again    (J.    P.  Skelly). 

Soprano   Elizabeth    Spencer  and  Chorus 

2899  I  Seem  to  Hear  You  Gently  Calling  (William  H. 

Perrins).    Tenor  Solo  Lmory  B.  Randolph 

2907  Lights  ot   My  'Home  Town   (Chas.   K.  Harris).  " 

Tenor  Solo   Walter  Van  Brunt 

2909  My   Pretty  Lena   (Yodle  Song)  (Barton), 

Ward  Barton 

2905  Nanny  (I  Have  Never  Loved  Another  Girl  But 

You)   (Harry  Lauder)  Glen  Ellison 

2910  Serenade   (F.   Schubert).     Tenor  Solo, 

Burton  Lenihan 
•  2913  What  a  Wonderful  Mother  You'd  Be  (Al.  Pian- 
tadosi).    Tenor  Solo  Walter  Van  Brunt 

2902  Wonderful  Rose  of  Love  (A.  J.  Mills).  Tenor 

Solo   George  Wilton  Ballard 

BANDS  AND  ORCHESTRAS 

2911  Aloha  Oe  Waltzes,  for  Dancing, 

Jaudas'  Society  Orchestra 

2906  Serenade — Les  Millions  D'Arlequin  (R.  Drigo), 

Armand  Vecsey  and  His  Hungarian  Orchestra 
2918  Sybil     Fox     Trot     (When    Cupid     Calls),  (Victor 
Jacobi.)     For  Dancing.  .Jauda's  Society  Orchestra 
QUARTETS  AND  CHORUSES 

2903  (a)    De  Sandman    (Protheroe);    (b)   The  Drum 

(Gibson).    Male  Voices,  unaccompanied, 

Criterion  Quartette 
2896  Songs  of  Other  Days — No.  2,  Mixed  Voices, 

Metropolitan  Mixed  Chorus 

2908  Swing  Along!     (Will   Marion  Cook), 

Orpheus   Male  Chorus 
INSTRU MiEN T A L  S PECTA LT IE S 

2917  Medley    of    Hawaiian    Airs — No.    1,  Hawaiian 

Guitars  Helen  Louise  and  Palakiko  Ferreira 

2901  Silver  Threads  Among  the  Gold  (H.  P.  Danks), 

Xylophone,    unaccomp  Lou    Chiha  "Frisco" 

NEW  DIAMOND  DISC~RECORDS 


50343  My  Mother's 
There's 


Rosary  (Meyer).  Tenor, 

Walter  Van  Brunt 
Long,  Long  Trail  (Elliott).  Tenor, 

George  Wilton  Ballard  and  Chorus 
50344  Babes   in    the   Wood    (Kern).     Fox-trot,  For 

-  dancing   Jaudas'  Society  Orchestra 

Stop:    Look!   Listen!    (Berlin).     F"ox-trot.  For 

dancing   Jaudas'  Society  Orchestra 

80306  Babes  in  the  Wood — Very  Good,  Eddie  (Kern). 
Soprano  and  Tenor, 

Gladys  Rice  and  Walter  Van  Brunt 
Here  Comes  Tootsi — Around  the  Map  (Finck). 

Soprano   Gladys  Rice  and  Chorus 

80308  I    Want    All    the    World    to    Know— Katinka 
(Friml).     Soprano  and  Tenor, 

Elizabeth  Spencer  and  Walter  Van  Brunt 
Racbety  Coo! — Katinka  (Friml).     Contralto  and 
Baritone  Helen  Clark  and  Joseph  A.  Phillips 


No. 


VICTOR  TALKING  MACHINE  CO. 

POPULAR  SONG  HITS  FOR  THE  MONTH 


Size. 


17994  Roll   Your  Yiddish   Eyes   for  Me   (Sam  Lewis- 

Geo.   W.  Meyer)  Rhoda  Bernard  10 

My  Yiddish  Matinee  Girl  (Addison  Burkhardt). 

Rhoda  Bernard  10 
18013  She  Was  a  Girl  I  used  to  Know  (Jas.  Frederick 

Hanley)  Albert  Campbell-Henry  Burr  10 

Put  Your  Arms  Around  Me,  Lindy  Lou  (Addi- 
son   Burkhardt-Al.  Piantadosi)  

Albert  Campbell-Henry  Burr  10 
18028  Shades  of  Night  (Gilbert-Friedland-Franklin)  . . . 

Sterling  Trio  10 

I  Love  You  Best  of  All  (Tell  Taylor)  

Harry  Macdonough  10 
18038  Honey  Bunch  (Andrew  Sterling-Dan  Caslar)  . . . . 

Collins  and  Harlan  10 
The  Georgia  Skip  (Fred  Hager). Byron  G.  Harlan  10 
18046  Oh,  Joe,  with  Your  Fiddle  and  Bow  (You  Stole 
My    Heart    Away)     (William  Tracey-Walter 

Donaldson)   Peerless   Quartet  10 

Arrah  Go  On,  I'm  Gonna  Go  Back  to  Oregon 
(Lewis-Young-Grant)  Peerless    Quartet  10 

18050  Johnny  Get  a  Girl  (Stanley  Murphy-HVry  Puck) 

Collins  and  Harlan  10 
The    Ragtime    Pipe   of   Pan    (from   the  Winter 
Garden   production   "A   World   of  Pleasure") 

(Harold  Atteridge-Sigmund  Romberg)  

Billy  Murray  10 

18051  Simple    Melody    (from-  "Watch    Your  Step") 

(Irving  Berlin) ... -Edna  Brown-Billy  Murray  10 
They  Made  it  Twice  as  Nice  as  Paradise  (And 
They    Called   it   Dixieland)    (Raymond  Egan- 
Richard  A.  Whiting)  Geoffrey  O'Hara  10 

18052  Baby    Shoes  (Goodwin-Rose-Piantadosi)  

Edna  Brown  10 
The    Girl    Who   Wears   a    Red    Cross   on  Her 
Sleeve  (Will  Mahoney)  (with  Male  Quartet)  .  . 

William  Barnes  10 

18053  Where  the  Shamrock  Grows  (J.  Brandon  Walsh- 

Egbert  Van  Alstyne)  Geoffrey  O'Hara  10 

My  Grandfather's  Girl  (Will  Dillon)  

Jane  Kenyon  10 

18054  My   Own   Iona    (Moi-One-Ionae)  (Gilbert-Fried- 

land-Morgan)    (with  Male  Quartet)  

William  Barnes  10 


In    the   Beautiful    Seaside    Air    (Wm.  Tracey- 
Walter  Donaldson)  (with  Male  Quartet)  

"Billy  Murray  10 

DANCE  RECORDS 
18039  Pom   Pom— Medley   One-Step    ("Evelyn" — "Pom 

Pom"  and  "In  the  Dark")    (Hugo  Felix)  

Victor  Military  Band  10 
Honky  Tonky — One-Step  (Chas.  McCarron-Chris. 
Smith)   Victor  Military  Band  10 

18047  On  Your  Way— One-Step  (Noble  MacClure)  

Victor  Military  Band  10 

Hilda  Fox  Trot  (Uriel  Davis)  

Victor    Military    Band  10 

35548  Down  Where  the  Swanee  River  FTows — Medley 

Fox  Trot   Victor  Military  Band  12 

Harry    von    Tilzer — Medley    One-Step,    No.  2 
(Harry  von  Tilzer)  Victor  Military  Band  12 

35554  Are  You  Prepared  for  the  Summer — Medley  One- 

Step  ("Are  You  Prepared  for  the  Summer" — 
"The  Greatest  Battle  Song  of  All" — "Is 
There  Still  Room  for  Me  'Neath  the  Old 
Apple      Tree" — "The      Letter      that  Never 

Reached  Home")  Victor  Military  Band  12 

Walkin'  the  Dog — Fox  Trot  (Shelton  Brooks).. 

Victor  Military  Band  12 
MISCELLANEOUS  INSTRUMENTAL  RECORDS 

17957  National  Emblem  March  (E.  E.  Bagley)  

Arthur  Pryor's  Band  10 

Garde  du  Corps  March  (R.  B.  Hall)  

Arthur  Pryor's  Band  10 
18019  Spring    Song    (Mendelssohn)     (Orchestra  with 

Bird   Calls)  Charles  Gorst  10 

The  Robin's  Return  (Leander  Fisher)  (Orchestra 

with  Bird  Calls)  Charles  Gorst  10 

18037  Honest  Toil  March   (Concertina  Solo)  

Alexander  Prince  10 
The   Diadem   Quick-Step    (Concertina  Solo).... 

Alexander  Prince  10 
18042  Peer    Gynt    Suite,    No.    1     (Part    3— "Anitra's 

Dance")    (Edvard  Grieg,  Op.  46)'  

Victor  Concert  Orchestra  10 
Peer  Gynt  Suite,  No.  1   (Part  4 — "In  the  Hall 
of  the  Mountain  King")    (Edvard  Grieg,  Op. 

46)   Victor  Concert  Orchestra  10 

18056  An  Operatic  Nightmare — Fox  Trot  (Arranged  by 
Arndt)  (Pianoforte)  (A  Pianistic  Distortion  of 
"The  Miserere";  Mendelssohn's  "Wedding 
March";  Lohengrin  "Wedding  March";  "Sol- 
diers' Chorus";  Tales  of  Hoffman,  Barcarolle; 
Aida  March;  arias  from  Tannhauser,  Samson, 
Faust  and  Pagliacci;  and  the  Rigoletto  Quar- 
tet)  Felix  Arndt  10 

Nola  Fox  Trot  (Arndt)  (Pianoforte) .  Felix  Arndt  10 

18048  Cavalleria      Rusticana — Intermezzo  (Mascagni) 

(Marimba)   

Hurtado  Bros.  Royal  Marimba  Band  of 

Guatemala  10 
Fading     Leaves — Serenata     (H.     E.  Carroll) 

(Marimba)   

Hurtado  Bros.  Royal  Marimba  Band  of 

Guatemala  10 
35557  Artist's  Life  Waltz   (Johann  Strauss  (Marimba) 
Hurtado  Bros.  Royal  Marimba  Band  of 

Guatemala  12 
American      Airs — Medley      (Marimba)  ("Dill 
Pickles" — "Sleep      Baby      Sleep" — "American 
Patrol"— "Girl  I  Left  Behind  Me"— "Dixie"— 

"Yankee   Doodle".  .  .  

Hurtado  Bros.  Royal  Marimba  Band  of 

.  Guatemala  '  12 

VOCAL  RECORDS 
18025  I'm  a  Jolly  Old   Rover   (T.   B.  Henry-Geoffrey 

O'Hara)   Wilfred  Glenn  10 

The  Old  Sexton  (Park  Benjamin-Henry  Russell) 

Wilfred  Glenn  10 

18035  When    the   Moon   am    Shining    (Barton)  (Duet 

with  Guitar)  Ward  Barton-Frank  Carroll  10 

Rock-A-Bye    Baby    (New    version    by  Barton) 
(Yodling  Duet  with  Guitar), 

Ward  Barton-Frank  Carroll  10 

18041  Jock  o'  Hazledean  (Scotch  Ballad)  (Scott)  

Henry  Burr  10 
The  Harp  that  Once  Thro'  Tara's  Halls  (Thomas 
Moore)   Henry  Burr  10 

18044  I'm   a   Longin'   Fo'   You    (Karl  Fuhrmann-Jane 

Hathaway)   Elsie  Baker  10 

Two  Roses   (Jean  P.   Selinger-Hallett  Gilberte), 

Elsie  Baker  10 

18045  Home,  Sweet  Home  (Payne-Bishop)  .Elsie -Baker  10 
My  Old  Kentucky  Home  (Stephen  C.  Foster)... 

Elsie  Baker  10 

35550  Songs  of  the  Past— No.  11,  Victor  Mixed  Chorus  12 
Chorus,  "Ma  Rainbow  Coon"  (Green-Sloane) 
— Solo  and  Quartet,  "Only  a  Pansy  Blos- 
som" (Rexford-Howar.d) — Solo  and  Chorus, 
"Push  dem  Clouds  Away"  (Gaunt) — Solo  and 
Mixed  Quartet,  "In  the  Shade  of  the  Old 
Apple  Tree"  (Williams- Van  Alstyne) — Solo 
and  Chorus,  "Bedelia"  (Jerome-Schwartz) — ■ 
Chorus,  "The  Sidewalks  of  New  York"  (Law- 
lor-Blake). 

Songs  of  the  Past — No.  12,  Victor  Mixed  Chorus  12 
Quartet,  "Playmates" — (Dacre-Forman) — Solo 
and  Chorus — "I'd  Leave  Ma  Happy  Home  for 
You"  (Heelan-Von  Tilzer) — Solo  and  Chorus, 
"The  Bowery"  (Hoyt-Gaunt) — Chorus,  "Ta- 
ra-ra-Boom-de-ay"  (Sayers) — Solo  and  Chorus, 
"The  Midway" — Solo  and  Chorus,  "My  Wife's 
Gone  to  the  Country,  Hurrah,  Hurrah  '  (Whit- 
ing-Berlin-Snyder). 
35552  Gems  from  "Sweethearts"  (Smith-Herbert), 

Victor  Light  Opera  Company  12 

Gems    from    "Naughty    Marietta"  (Young-Her- 
bert)  Victor  Light  Opera  Company  12 

35549  The  Masque  of  Comus  (1)  "From  the  Heavens 

Now  I  Fly"  (2)  Chorus — "Sabrina  Fair"  (John 
Milton-Henry  Lawes)  (acc.  by  Harp,  Strings 
and  Woodwind), 

Raymond  Dixon  and  Mixed  Quartet  12 
The  Masque  of  Comus   (1)   "Sweet  Echo"  (2) 
"By  the  Rushy-Fringed  Bank"   (John  Milton- 
Henry  Lawes)   Olive  Kline  (3)   "Back  Shep- 
herds,   Back!"    (John    Milton-Henry  Lawes), 

Raymond   Dixon  12 
RECITATIONS  AND  SPECIALTIES 
35545  When  Malindy  Sings  (Paul  Lawrence  Dunbar), 

(Negro  Dialect  Recitation),  Homer  Rodeheaver  12 
Me  and  Jim  (Anonymous),  (Recitation), 

Harry  E.  Humphrey  12 
35556  Uriah  Heep  (from  "David  Copperfield"),  (Char- 
•      acter  Impersonation  from  Dickens), 

William    Sterling    Battis  12 
Micawber    (from    "David   Copperfield"),  (Char- 
acter Impersonation   from  Dickens), 

William  Sterling  Battis  12 

35555  Paul    Revere's    Ride    (Longfellow),  (Dramatic 

Reading  with  descriptive  effects), 

William   Sterling   Battis  12 
The   Rising   of  '76    (Thomas   Buchanan  Read), 
(Dramatic  Reading  with  descriptive  effects), 

William  Sterling  Battis  12 

18036  Old  Country  Fiddler  on  Woman  Suffrage  (Rural 

Comedy)   Charles  Ross  Taggart  10 

Old  Country  Fiddler  at  the  Party  (Rural  Com- 
edy with  Violin)  Charles  Ross  Taggart  10 

BLUE  AND  PURPLE  LABEL  RECORDS 
45095  Are   You   Prepared   for   the   Summer  (Kalmar- 

Leslie-Schwartz)   Nora  Bayes  10 

The  Greatest  Battle  Song  of  All  (Friend-Down- 
ing-Ruby)   Norah  Bayes  10 

(Continued  on  page  94) 


94 


THE    TALKING    MACHINE  WORLD 


Leading  Jobbers  of  Talking  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 

Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 

EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman ,]  pay  &  Go. 

San  Francisco,  Los  Angeles,  Portland,  Seattle,  Spokane 

PACIFIC  COAST  DISTRIBUTORS 
Victrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Holton  Band  Instruments 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 
RICHMOND,  VA. 


OLIVER 
DITSON 
COMPANY 

BOSTON 


Largest  VICTOR  Talking 
Machine  Distributors  East  of 
Chicago.   

Creators  of  "  The  Fa«te$t  Victor 
Service."  Let  as  tell  yon  more 
about  oar  service. 


The  Chicago 
Edison  Jobber 

The  perfection  of  musical 
Instruments  — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  advertising 
for  the  dealer — Our  plan. 

The  PHONOGRAPH  CO. 

229  So.  Wabash  Ave.,  CHICAGO 


W.J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR  &  EDISON 

Distributors 


Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


RECORD  BULLETINS  FOR  JULY— (Continued  from  page  93) 


45090  Just  a-Wearyin'  for  You  (Frank  Stanton-Carrie 

Jacobs-Bond)   Lucy  Isabelle  Marsh 

His  Lullaby  (Healy-Jacobs-Bond), 

Lucy   Isabelle  Marsh 

45094  Dixie  Land  (Dan  Emmett)  Kitty  Cheatham 

I'se  Gwine  Back  to  Dixie  (C.  A.  White), 

Kitty  Cheatham 
55076  Creation — "In   Native  Worth"  (Haydn), 

Paul  Althouse 
By  the  Waters  of  Babylon  (C.  T.  Howell), 

Reinald  Werrenrath 
70116  Bonnie   Maggie   Tamson    (There's   No  Another 
Lass  Like  the  Lass  I   Love),   Harry  Lauder 

60139  In  the  R-o-t-a-r-y  Harry  Lauder 

55075  Guide  Thou  My  Steps  (from  "Les  Deux  Jour- 
nees") —  (Der  Wassertrager — The  Water-Car- 
rier) (Cherubini)  (English  adaptation  by  Ar- 
thur Baildron)   Reinald  Werrenrath 

Requiem  Mass  in  C  Minor  (Requiem  Aete'rnam) 
(Cherubini),  in  Latin ..  Victor  Oratorio  Chorus 
45092  I   Attempt  from   Love's  Sickness  to   Fly  (from 
"The   Indian   Queen")    (Sir   Robert  Howard- 
Henry  Purcell)   Reinald  Werrenrath 

My  Mother  Bids  Me  Bind  My  Hair  (Haydn), 

Lucy  Isabelle  Marsh 
RED  SEAL  RECORDS 
Sophie  Braslau,  Contralto — In  English 
64539  Birds  in  the  Night   (A  Lullaby), 

Lionel  H.  Lewin — Arthur  S.  Sullivan 
Enrico  Caruso,  Tenor — In  Italian 
88555  Mia   sposa   sara    la    mia   bandiera    ("My  Bride 

Shall  be  My  Flag")   A.  Rotoli 

Julia  Cuup.  Contralto — In  German 
74462  Israel   in   Egypt — Arie,   "Dank  sei  dir"  (Intro- 
duced into  "Israel"  at  a   recent  Berlin  Per- 
formance)  Handel 

Emilio  de  Gogorza.  Baritone — In  Italian 

74421  Non  e  Ver  ('Tis  Not  True)  Tito  Mattei 

Emmy  Destinn,   Soprano — In  Italian 
S8557  II  Trovatore — D'amor  sull'  ali  rosee  (Love,  Fly 

on  Rosy  Pinions)   (Act  4)  Verdi' 

Mischa    Elman.  Violinist 
(Pianoforte  by  Walter  H.  Golde) 
74340  Chanson  Louis  XIII  and  Pavane, 

Couperin-Kreisler 
Alma   Gluck,   Soprano — In  English 

64566  Nightingale  Song  (from  "The  Tyrolean")  (Bird 

Voices    by    Charles    Kellogg)  Carl  Zeller 

Marcel  Journet,  Bass — In  Italian 

64567  Hymne   de   Mameli,   "Fratelli   d'ltalia"  (Italian 

Patriotic  Song).  Goffredo  Mameli-Michele  Novaro 
Fritz   Kreisler.  Violinist 
(Pianoforte  by  Carl  Lamson) 
64565  Berceuse  Romantique  (Slumber  Song)  (Op.  9), 

Fritz  Kreisler 
Giovanni  Martinelli,  Tenor — In  French 
64574  Ouvre  ton   coeur    (Open  Thy  Heart)  (Spanish 

Serenade)   Bizet 

John  McCormack.  Tenor — In  English 
64532  Sing!  Sing!  Birds  on  the  Wing, 

Leslie   Cocke-Godfrey  Nutting 
Ernestine  Schumann-Heink,  Contralto — In  German 
S8550  Das  Erkennen   (Recognition)  Carl  Loewe 


in 


10 


12 


10 


12 


12 


12 


in 


10 


10 


10 


Evan  Williams.  Tenor — In  English 
64594  When   the   Boys   Come  Home, 

John    Hay-Oley    Speaks  10 
Herbert  Witherspoon,  Bass — In  English 

64534  Off  to  Philadelphia  (Old  Irish  Melody)   10 

Efrem  Zimbalist,  Violinist 
74467  Harlequin's  Serenade  (from  "Les  Millions  D'Ar- 

lequin")    (Violin    Solo)  Drigo  12 


PATHE  FRERES  PHONOGRAPH  CO. 

No.  Title.  Size. 

64001  O  Paradiso,  from  "I'Af ricaine"  (Meyerbeer), 

Lucien  Muratore  llj^ 
Reviens   (Fragson  and  Christine), 

Lucien  Muratore  11J4 
MUSICAL  COMEDY  SUCCESSES 

30437  Evelvn.    from    "Pom    Pom"     (Caldwell  and 

Felix)  Henry  Burr  ll'/2 

Mon    Desir,   from   "Pom    Pom"    (Caldwell  and 

Felix)   Eileen   Molloy    11 'X 

3U426  Which  Switch  is  the  Switch  Miss  for  Ipswich? 

(Barnet  and  Darewski)   Arthur  Collins  11A 

Yaaka  Hula  Hickey  Dula   (Wendling  and  Joe 

Young)   Collins  and  Harlan    11 A 

NEW  STANDARD  VOCAL  RECORDS 
60045  The  Star  Spangled  Banner  (Arr.  by  S.  Jack- 
son)  Anna    Fitziu  11J4 

Old  Folks  at  Home   (Foster) ....  Anna  Fitziu  11J4 

30433  Ben  Bolt   (Kneass)  James  Stanley  ll'A 

Beauty's  Eyes  (Tosti)   Wallace  Cox  ll'A 

30420  Dixie   (Old  Standard  Song)  Emmet, 

Peerless    Quartet    11 A 
Kentucky  Babe  (Old  Standard  Song)  (Geibel), 

Peerless  Quartet  1114 
MISCELLANEOUS  SELECTIONS 
3039S  The  Declaration  of  Independence  of  the  U.  S., 
Part  I,   (Thomas  Jefferson), 

Harry  E.  Humphrey,  Elocutionist  ll'A 
The  Declaration  of  Independence  of  the  U.  S., 
Part  II,   (Thomas  Jefferson), 

Harry  E.  ITumphrev.  Elocutionist  1114 
POPULAR  VOCAL  HITS  OF  THE  MONTH 
30427  Wake  Up,  America  (Graff,  Jr.,  and  Jack  Glo- 

gau)  . . .-.  Flugh  Robinson  ll'A 

Georgia  Moon  (Barron  and  Havez), 

Chas.  Harrison  and  Beulah  Gaylord  11K 

30438  Hello,  Hawaii,  How  Are  You?    (Kalmar,  Les- 

lie and  Schwartz)   Arthur  Collins  ll'A 

Loading   Up   the    Mandv    Lee    (Murphy  and 

Marshall)   Collins  and  Harlan  ll'A 

30435  On   the   Old   Back   Seat   of  the  Henry  Ford 

(Will  and  Lawrence  Dillon)  .  .Arthur  Collins  ll'A 
The  Kid  is  Clever  (James  Brockman), 

Collins  and  Harlan  1114 
NEW  INSTRUMENTAL  AND  DANCE  RECORDS 
30408  Intermezzo  from  "Goyescas"  (Granados), 

Pathe  Concert  Orchestra    11 A 
Tarantelle    Romantique     (Pechotsch),  Violin 

Solo   Jan   Rudenyi    11 A 

30455  Cavatina    (Raff),   Violin,   'Cello,  Harp, 

Pathe  Symphonic  Trio  11J4 
Caprice  (Pechotsch),  Violin  Solo.. Jan  Rudenyi  11J4 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  AND  CHICAGO 

Two  points  of  supply;  order  from  the  nearer 


GATELY-HAIRE  CO.,  Inc. 

//  it's  Victor,  we  have  it 
We  have  it  if  it's  Victor 
ALBANY,  N.  Y. 


The  PERRY  B.  WHITSIT  CO. 

Distributors  of 

Victrolas  and  Victor  Records 

COLUMBUS,  OHIO 


SMcpfim 


PACIFIC  COAST  DISTRIBUTORS 
322  Post  Street  San  Francisco 


Every  Jobber  in  this  country  should  be 
represented  in  this  department.  The  cost 
is  slight  and  the  advantage  is  great.  Be 
sure  to  have  your  card  in  this  department 
of  The  Talking  Machine  World. 


30418  Poet  and  Peasant,  Overture,  Part  1  (Suppe), 

Pathe  Concert  Orchestra    1 1  'A 
Poet  and  Peasant,  Overture,  Part  II  (Suppe), 

Pathe  Concert  Orchestra  ll'A 
30373  America,  Overture,  Part  I,  including  Hail  Co- 
lumbia. Home  Sweet  Home,  and  Red,  White 
and  Blue  (Moses),  Pathe  Concert  Orchestra  11J4 
America,  Overture,  Part  II,  including  Yankee 
Doodle,  America,  Dixie  Land,  and  Star 
Spangled  Banner  (Moses), 

Pathe  Concert  Orchestra    11 A 
3042S  Red  Rooster  Rag  (Dr.  G.  W.  Ronfort),  One 

or  Two-Step   Pathe  Dance  Orchestra  ll'A 

Good    Scout    (Kaufman),    One   or  Two-Step, 

Pathe    Dance    Orchestra    11 A 
30430  Bugle  Call  Rag  (Blake  and  Morgan),  Fox  Trot, 

Pathe   Dance    Orchestra  ll-'A 
Leontine  (Jackel-Berge) ,  Valse, 

Pathe   Dance   Orchestra  11J4 

NEW  INSTRUMENTAL  HAWAIIAN  RECORDS 
30376  Hapa  Haua  Hula  Girl  (Hawaiian  Intermezzo), 
Louise  and  Ferera  Hawaiian  Troupe 
Waikiki  March  (Hawaiian  March), 

Louise  and  Ferera  Hawaiian  Troupe 
30394  Mauna  Kea  (David  Nape),  (2)  Mia  Poina  Oe 
Ia'u  (3)  Sweet  Lei  Lehua, 

Louise  and  Ferera  Hawaiian  Troupe 
Pua  Mohala  and  Meleana  (David  Nape), 

Louise  and  Ferera  Hawaiian  Troupe 


1154 
ll'A 

ll'A 
ll'A 


OPERAPHONE  MFG.  CORPORATION 

1073  Sunshine  of  Your  Smiles.    Tenor  Elliott 

Little  Mother.     Baritone  James  Hall 

1074  Ciribiribin  (in  Italian).    Soprano  Fausta  Pisano 

Maria,  Mari  (in  Italian).    Soprano.  ..  .Fausta  Pisano 

1075  Song  of  Hawaii  (Waltz).    Hawaiian  Guitars, 

Hilena  and  Palakiko 
On  the  Beach  at  Wakiki.    Hawaiian  Guitars. 

Hilena  and  Palakiko 

1076  Rackety  Coo.    From  "Katinka."  Soprano, 

May  Naudain 

Beautiful  Isle  of  Somewhere.    Tenor  Hal  Reed 

1077  Pagliacci — Prologue    (Leoncavallo).  Baritone, 

Alan  Turner 

'  Thannhauser — Evening  Star  (Wagner).  Baritone, 

Alan  Turner 

1078  Hello.  Hawaii,  How  Are  You.    Soprano.  .Ada  Jones 
Arrah,  Go  On,  I'm  Gonna  Go  Back  to  Oregon. 

Soprano   Ada  Jones 

1079  I  Sent  My  Wife  to  the  Thousand  Isles.  Tenor, 

M.  J.  O'Connell 
Where   Did   Robinson    Crusoe   Go    with  Friday 
on  Saturday  Night.     Tenor  Arthur  Collins 

1050  Lost  Chord.    Baritone  Alan  Turner 

Venetian  Song  (Tosti).    Baritone  Alan  Turner 

1051  Madame  Butterfly — One  Fine  Day.  Soprano, 

Gertrude  Rennyson 
Love's  Old  Sweet  Song  (Molloy).  Soprano, 

Gertrude  Rennyson 
1082  Elsa's    Dream    (Elsa's   Traum).      From  Lohen- 
grin (Wagner).    Soprano  Gertrude  Rennyson 

Mighty  Lak'a  Rose  (Nevin).  Soprano, 

Gertrude  Rennyson 

1053  Operaphone  Waltz  Dance  Orchestra 

Honey  Bunch.     Fox-trot  Dance  Orchestra 

1054  On  the  Hoko  Moko  Isle.    One-step. . Dance  Orchestra 
Medley  Waltz — A  Perfect  Day . '. ..  .Dance  Orchestra 


SUPPOSE  you  were 
a  buyer  instead  of  a  seller 

of  phonographs.    You  would 
compare  the  Sonora  with  others. 

And  you  would  find  that  the  Sonora  Swiss- 
made  motor  is  unequalled  in  construction 
and  design,  that  the  tone-control  is  scien- 
tifically and  correctly  accomplished,  that 
this  instrument  is  designed  (not  adapted)  to 
play  all  disc  records,  and  that  the  features, 
such  as  the  automatic  stop,  envelope  filing 
system,  motor  meter,  sound  box,  etc.,  all 
are  of  a  decidedly  superior  character. 

Finally,  the  grace  and  elegance  of  the  cabinet  work, 
and  the  marvelous  purity,  strength  and  expressiveness 
of  the  tone  would  convince  you  that  there  is  no 
phonograph  like  the  Sonora — the  value  and  beauty  of 
which  is  irresistible. 

That's  why  there's  such  a  tremendous  demand  for 
Sonora. 

Sonora  sales  agencies  are  valuable. 

If  you  are  interested  in  selling  "the  highest  class  talking 
machine  in  the  world,"  write  to  us. 


Ten  Superb  Models: 
$45  $60  $75  $100  $150  $175  $190  $225  $350  $1000 

SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 
Mid-Western  Office,  320  South  Wabash  Avenue,  CHICAGO,  ILL. 
Main  Office,  NEW  YORK  CITY 

Representatives  throughout  the  country 


THE   TALKING   MACHINE  WORLD 


PRESTIGE  and  PROFITS 


No  matter  how  distinctive  and 
lucrative  any  dealer's  line  may  be, 
the  NEW  EDISON  would  add 
prestige  and  profit.  Prestige  be- 
cause the  NEW 
EDISON  embodies 
Thomas  A.  Edison's 
new  art — Music's  Re- 
Creation.  Demonstra- 
tions of  this  unparal- 
leled achievement  have 
profoundly  impressed 
many  thousands  of 
cultured  music  lovers 
with  the  fact  that  the 
NEW  EDISON  is  the 
peer  of  the  finest  musi- 
cal instruments  in  ar- 
tistic achievement  and 
unapproached  by  any 
in  its  range  of  musical 
expression. 


The  NEW 
Chippendale — Official 


On  the  recently  concluded  tour  of 
Marie  Rappold,  brilliant  Metro- 
politan star,  when  she  sang  in  im- 
mediate comparison  with  the  NEW 
EDISON  from  New  York  to 
Seattle,  from  St.  Paul  to  Dallas, 
some  30,000  music  lovers  and  critics 


strained  their  ears  to  catch  any 
difference  between  Mme.  Rappold's 
living  and  Re-Created  voices  and 
were  astounded  to  find  there  was 
no  difference  to  catch. 

Surely  an  instrument 
to  sustain  this  exacting 
test  must  possess  char- 
acteristics so  distinc- 
tive as  to  place  it  above 
comparison.  The  pres- 
tige thus  created  is  an 
invaluable  asset  for  the 
Edison  dealer. 

Edison  profits  are 
ample.  The  average 
per  sale  is  unusually 
large  and  requires  no 
more  effort  to  secure, 
and  frequently  less 
than  with  lines  carry- 
ing a  much  smaller 
profit  per  sale. 

The  Edison  Probationary  Zone 
Plan  gives  good  dealers  a  chance  to 
prove  that  they  are  good  dealers. 

Details  of  this  plan  may  be  secured  from  the 
jobber  in  the  list  below  nearest  you,  or  from 

THOMAS  A.  EDISON,  Inc. 

279  Lakeside  Avenue,  ORANGE,  NEW  JERSEY 


EDISON 

Laboratory  Model 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS: 


CALIFORNIA 

Los  Angeles — Diamond  Disc  Distribut- 
ing Co.  _  ■  ' 
San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New   Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS 
Chicago — The  Phonograph  Co.- 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 

IOWA 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Biish. 


LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

NEW  YORK 
Albany — American  Phonograph  Co. 
New  York — The  Phonograph  Corp.  of 

Manhattan, 
Syracuse — Frank  E.  Bolway  &  Son,  Inc. 

OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland  —  The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn   Phonograph  Co.. 
Williamsport — W.  A.  Myers. 


TEXAS 

Dallas  —  Texas-Oklahoma  Phonograph 
Co. 

Ei  Paso — El  Paso  Phonograph  Co.,  Inc. 
UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.  of  Detroit. 

MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 
Kansas  City — The  Phonograph  Co.  of 

Kansas  City. 
St  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 


NEBRASKA 
Omaha — Shultz  Bros. 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The    Phonograph    Co.  of 
Milwaukee. 

CANADA 

Montreal— R.  S.  Williams  4  Sons  Co., 
Ltd. 

St.  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Calgary— R.  S.  Williams  &  Sons  Co., 
Ltd. 


SPECIAL— THE  NATIONAL  TALKING  MACHINE  JOBBERS'  CONVENTION 


VOL.  XII.    No.  7. 


SINGLE  COPIES.  26  CENTS 
PER    YEAR,    ONE  DOLLAR 


makers  jv 
sellers  of 
ihalkirigr 

machines 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  July  15,  1916 


Victrola  if  XVI,  $200 

Mahogany  or 


The  instrument  by  which  the  value  of 
all  musical  instruments  is  measured 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York.  N.  Y..  under  the  act  of  Congress  of  March  2,  1879. 


Read  what  this  says  and 
you  11  be  convinced! 


DO  you  fully 
realize  what  it 
means  to  win  out 
against  the  compe- 
tition of  the  entire 
world  ? 


TT  means  that  something 

has  been  done,  something  more 
remarkable  than  any  one  else  has 
been  able  to  accomplish. 

That  is  the  reason  why  the  makers 
of  the  g>onora  Phonograph  have 
gathered  in  a  little  leaflet  the 
data  pertaining  to  the  awarding  of 
the  highest  score  for  tone  quality  to 
the  i^onora  at  (the  Panama- Pacific 
International  Exposition. 

Read  the  letters  from  members  of  the  Inter- 
national Jury  that  heard  and  passed  on  the 
merits  of  the  various  machines  exhibited. 


DEAD  the  letter  of  Mr.  O. 

H.  Fernbach,  Secretary,  Inter- 
national Award  System,  in  which  he 
states  that  "The  only  jury  which 
heard  and  tested  all  the  phonographs 
at  the  Panama-Pacitic  Exposition 
recommended  that  the  i§>onora 
Phonograph  be  given  a  marking  for 
tone  quality  higher  than  that  given  to 
any  other  phonograph  or  talking 
machine." 

These  letters  will  show  you  conclusively 
how  !?onora  triumphed. 

The  finer  the  tone  quality  the  finer  the  phono- 
graph.   That  is  self-evident. 


Hear  the  S>0tt0ta  and  you  will  agree  that  it  is,  as  claimed, 
'''the   highest   class    talking   machine    in   the  world." 

Write  for  the  nemo  "Inside  Story"  leaflet.    Sent  free  on  request. 

Ten  Superb  Models 

$45   $60   $75   $100   $150   $175   $190   $225   $350  $1,000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 

Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 
Mid- Western  Office,  320  South  Wabash  Avenue,  CHICAGO,  ILL. 
Western  Office,  344  Geary  Street,  SAN  FRANCISCO,  CAL. 

Representatives  throughout  the  country 


The  Talking  Machine  World 


Vol.  12.    No.  7 


New  York,  July  15,  1916 


Price  Twenty  Cents 


KEEPING  SALESMEN  INTERESTED      HANDLING  THE  APPROVAL  QUESTION      INTERESTED  IN  SALES  TRAINING 


George  F.  Standke,  Manager  of  Retail  Depart- 
ment of  Columbia  Graphophone  Co.,  Kansas 
City,  Uses  New  Sales  Credit  System 


Kansas  City,  Mo.,  July  6. — George  F.  Standke, 
retail  manager  of  the  Columbia  Graphophone 
Co.,  Kansas  City,  is  getting  fine  results  from 
a  new  system  of  handling  sales.  The  basis  of 
this  system  is  the  giving  of  proper  credit  to 
each  salesman  for  his  sales.  The  name  of  every 
prospect  secured  by  a  salesman  is  entered  on 
Mr.  Standke's  private  book  and  there  credited 
to  the  salesman.  This  prospect's  name  is  then 
entered  on  a  date  card  index  under  the  date 
when  the  prospect  is  again  to  be  seen.  Every 
morning  the  prospects  on  cards  of  that  day  are 
given  to  the  salesmen  credited  with  them.  But 
if  the  prospect  happens  to  be  sold  by  another 
salesman  the  report  of  the  sale  is  made  to  Mr. 
Standke,  who  looks  up  the  salesman  who  first 
got  the  prospect  and  credits  him  with  that 
sale.  The  men  break  even  under  this  plan — and 
experience  has  shown  them  that  they  do,  so 
every  fellow  is  on  his  toes  to  sell  every  pros- 
pect regardless  of  who  is  to  profit  by  that  sale. 


Manager  A.  W.  Roos,  of  the  Columbia  Grapho- 
phone Co.,  Indianapolis,  Explains  How  He 
Solved  the  Problem  of  Discontinuing  Ap- 
proval System  Without  Hurting  His  Business 


Indianapolis,  Ind.,  July  5. — A.  B.  Roos,  mana- 
ger of  the  Columbia  Graphophone  Co.  here,  was 
recently  asked  by  an  Eastern  dealer  how  he 
managed  to  discontinue  the  practice  of  sending 
records  out  on  approval  without  hurting  his 
business.  Mr.  Roos  stated,  in  explanation,  that 
about  five  months  before  the  first  of  the  year, 
at  which  time  it  was  decided  to  do  away  with 
the  approval  system,  all  the  clerks  were  noti- 
fied that  whenever  any  customers  took  records 
on  approval  they  were  to  be  informed  that  after 
December  15,  1915,  they  could  get  no  more 
records  on  approval. 

"By  the  time  the  date  came  around  to  stop 
the  approval  system,"  said  Mr.  Roos,  "all  our 
customers  were  acquainted  with  the  fact  and 
they  did  not  have  any  reason  to  be  offended. 
We  did  not  lose  any  business  to  any  extent  and 
are  very  well  pleased  with  the  way  we  are  get- 
ting along." 


TO  TAKE  RECORDS  TO  LABRADOR 

Dr.  Wilfred  Grenfell  Purchases  Supply  of  Co- 
lumbia Records  for  Expedition 


Montreal,  Can.,  July  3. — Dr.  Wilfred  Grenfell, 
of  Labrador  fame,  recently  purchased  a  liberal 
supply  of  patriotic  and  popular  Columbia  rec- 
ords from  Layton  Bros.,  which  he  will  take 
along  with  him  on  his  coming  trip  to  Labrador 
for  exploration  purposes. 


INCREASE  CAPITAL  STOCK 

The  Grafonola  Co.,  of  913  Euclid  avenue, 
Cleveland,  O.,  has  leased  the  retail  store  room 
on  the  first  floor  in  the  new  Hotel  Statler  for 
a  term  of  ten  years.  The  capitalization  of 
the  concern  was  recently  increased  from  $25,- 
000  to  $50,000  common  stock. 


Thomas  F.  Hennessey,  of  Oswego,  N.  Y., 
has  secured  the  Edison  Diamond  Disc  agency. 


A  FEATURE  OF  THE  ROSE  FESTIVAL 

Floral  Window  Display  of  Wiley  B.  Allen  Co.  in 
Portland,  Ore.,  Attracts  Unusual  Amount  of 
Attention — 35,000  Roses  Used  for  the  Display 


Portland,  Ore.,  July  2. — One  of  the  most  elab- 
orate window  displays  during  the  recent  Rose 


ords  were  built  out  of  Caroline  Testout  roses 
on  a  background  of  moss,  and  were  about  seven 
feet  in  diameter, -with  real  Red  Seal  records  in 
the  center. 

The  decorations  were  in  charge  of  J.  L. 
Loder,  manager  of  the  Victrola  department  of 
the  store.  It  took  the  services  of  eight  men 
three  days  to  complete  the  work.    Over  35,000 


Rose  Window  Display  of 

Festival  in  this  city  was  that  prepared  by  the 
Wiley  B.  Allen  Co.,  which  occupied  four  win- 
dows with  100-foot  frontage  on  the  Broadway 
side  of  the  company's  store. 
As  will  be  seen  in  the  accompanying  illus- 


the  Wiley  B.  Allen  Co. 

roses  of  various  hues  and  carefully  selected  to 
secure  uniform  size  were  required  to  carry  out 
the  scheme. 


Victor  Record  Window 

tration  three  windows  were  devoted  to  pianos 
and  the  fourth  window  situated  on  the  corner 
to  Victor  records.    The  two  big  Red  Seal  rec- 


LEAVES  FOR  SWITZERLAND 

Frederic  Hermann  Thorens,  representing  H. 
Thorens,  Ste.  Croix,  Switzerland,  sailed  Sat- 
urday, July  1,  for  that  country  after  a  two 
months'  stay  here.  While  in  America  Mr. 
Thorens  closed  a  number  of  important  deals 
whereby  talking  machine  manufacturers  will 
use  the  Thorens  motor  extensively  during  the 
coming  year.  He  has  been  advised  that  the 
factory  output  will  be  materially  increased  in 
the  near  future,  and  the  house  is  planning  to 
give  prompt  service  and  co-operation  to  the 
Thorens  clients.  Mr.  Thorens  expects  to  re- 
turn to  this  country  within  the  next  two 
months. 


Many  Dealers  and  Salesmen  Take  Advantage  of 
Offer  of  Phonograph  Co.,  of  Kansas  City,  for 
Instruction  in  the  Selling  of  Edison  Phono- 
graphs and  Records — The  Modus  Operandi 


Kansas  City,  Mo.,  July  5.— The  Phonograph  Co. 
of  Kansas  City,  has  been  highly  gratified  the 
past  few  weeks  by  the  response  of  dealers  in 
the  territory  to  its  opportunities  for  training 
salesmen.  Many  of  the  dealers  themselves  have 
come  to  these  schools,  but  the  chief  advantage 
is  the  training  of  men  who  will  have  charge  of 
phonograph  departments.  During  the  past  week, 
for  instance,  the  following  Edison  department 
managers  have  been  in:  Jenkins,  Red  Cross 
Pharmacy,  Bartlesville;  Caney,  Hogabaum  Co., 
Pittsburg,  Kan.;  Houghton,  O'Brien  Pharmacy, 
Beloit,  Kan.  The  dealers  seem  to  prefer  to  send 
men  in  who  can  learn  the  business  and  become 
competent  to  handle  the  departments  as  a  dis- 
trict enterprise. 

More  than  twenty-five  dealers  have  already 
paid  expenses  of  salesmen  for  a  week  or  more 
at  the  Kansas  City  headquarters,  and  thirty 
more  have  expressed  their  desire  to  give  their 
salesmen  such  training. 

The  company  has  regular  floor  salesmen's 
-meetings  every  two  weeks,  and  when  one  or 
two  outside  salesmen  are  in  the  city,  they  at- 
tend these  sessions.  When  the  visitors  are  more 
numerous,  special  meetings  are  arranged  for 
them.  The  visitors  are  given  special  training  in 
the  service  department  as  well  as  in  salesman- 
ship. The  tendency  this  indicates  is  considered 
important — for  the  dealers  realize  that  different 
equipment  and  ability  are  necessary  to  sell 
musical  goods,  than  to  sell  the  ordinary  com- 
modities in  a  drug  store. 


ORDERING  LIBERALLY  IN  MONTREAL 

Dealers,  for  the  Most  Part,  Insuring  Against 
Shortage  of  Machines  in  the  Fall — Demand 
for  Wartime  Records — Dealers  Attend  Edi- 
son Convention — Other  Trade  Activities 


Montreal,  Can.,  July  3.— The  majority  of  the 
talking  machine  dealers  in  this  city  and  vicinity 
are  at  present  placing  large  orders  with  the 
manufacturers  with  a  view  to  anticipating,  if 
possible,  the  expected  shortage  that  generally 
develops  in  the  fall,  and  a  great  number  of- 
them  will  be  prepared  for  the  holiday  trade 
when  it  arrives. 

The  Berliner  Gramophone  Co.,  Ltd.,  reports 
a  large  demand  for  the  new  wartime  record, 
"Our  Hearts  Go  Out  to  You,  Canada,"  and  also 
for  "Listen  to  the  Mocking  Bird,"  sung  by 
Alma  Gluck.  The  patriotic  records  are  increas- 
ing in  popularity  steadily  and  the  Berliner  Co. 
has  recently  issued  an  attractive  advertising 
hanger  in  two  colors  in  the  shape  of  a  large 
Union  Jack,  with  mortised  center,  calling  at- 
tention to  a  number  of  patriotic  records. 

Several  local  talking  machine  dealers  attended 
the  Edison  convention  in  New  York  recently, 
including  Philip,  E.  H.  A.  and  Geo.  Layton,  all 
of  Layton  Bros.  Bourget  Goodwin  and  the 
Monty  Bros.,  from  Granby,  Que.,  also  attended. 

The  new  Stewart  talking  machines  are  being 
featured  by  a  number  of  local  houses,  including 
the  Robt.  Mitchell  Co.,  Ltd.,  and  Henderson  & 
Richardson,  of  Montreal,  and  Allen  &  Cockrane, 
of  Ottawa.  A  Victrola  and  a  supply  of  records 
furnished  the  music  for  a  recital  recently  held 
in  Sherbrooke,  Que.,  under  the  auspices  of  the 
Graduate  Nurses'  Association. 

C.  R.  Coleman  has  resigned  as  manager  of 
the  Montreal  branch  of  the  R.  S.  Williams  Sons, 
Ltd.,  which  position  he  has  held  since  the 
branch  was  opened  six  years  ago.  Beyond  a 
lengthy  vacation  in  the  wilds  his  future  plans 
are  indefinite. 


4 


THE   TALKING    MACHINE  WORLD 


FINE  HALF  YEAR  BUSINESS  RECORD  IN  KANSAS  CITY 

Although  There  is  a  Shortage  of  Certain  Types  of  Machines,  Records  Are  Plentiful — Much 
Interest  Displayed  in  Jobbers'  Convention — What  the  Various  Prominent  Houses  Are 
Doing  to  Stimulate  Interest — Talking  Machines  Aid  in  Recruiting — News  of  the  Month 


Kansas  City,  Mo.,  July  5— With  the  coming  of 
July  the  talking  machine  jobbers  and  dealers 
are  looking  over  the  figures  of  their  business  for 
the  first  half  of  the  year  with  great  satisfaction, 
for  the  first  six  months  brought  a  larger  increase 
in  trade  than  a  similiar  period  in  previous  years. 
Incidentally  the  month  of  June,  with  many  of 
the  houses,  proved  the  best  month  of  the  year. 
A  liberal  volume  of  orders  are  being  placed  for 
the  holiday  trade,  for  it  is  realized  that  with  an 
actual  shortage  in  some  styles  during  the  sum- 
mer months  the  dealers  who  want  to  meet  de- 
mands in  the  fall  must  be  prepared. 

The  Schmelzer  Arms  Co.'s  talking  machine 
department  has  had  to  scramble  to  keep  up  with 
the  demand  from  dealers  for  machines.  Every 
style  of  instrument  seems  to  be  going  at  top 
speed,  and  June  was  the  biggest  month  so  far 
this  year,  the  close  of  the  biggest  six  months' 
business  the  department  has  ever  had.  A.  A. 
Trostler,  manager,  says  that  dealers  are  trying 
their  best  to  build  up  their  stocks,  had,  indeed, 
started  as  early  as  March  to  make  preparations 
for  Christmas  business.  But  the  dealers  seem 
to  be  unable  to  make  much  headway,  the  goods 
moving  as  fast  as  they  are  secured. 

Mr.  Trostler  recently  went  with  the  Commer- 
cial Club,  which  visited  ninety-six  towns  in  a 
week.    He  found  dealers  most  optimistic. 

Dealers  of  Kansas  City  territory  have  shown 
deep  interest  in  the  jobbers'  convention  at  At- 
lantic City.  They  realize  that  the  jobbers  are 
looking  at  merchandising  from  the  standpoint 
of  getting  goods  into  the  hands  of  the  customer 
and  their  interests  are  common.  The  conven- 
tion will  help  greatly — if  any  help  were  needed 
— to  build  up  a  close  sympathy  between  jobbers 
and  dealers. 

E.  A.  Erisnian,  district  manager  of  the  New 
England  States  for  the  Columbia  Co  ,  with  head- 
quarters at  Boston,  spent  Saturday  in  Kansas 
City  with  E.  A.  McMurtry,  manager  of  the 
Kansas  City  branch.  The  Western  trip  of  Mr. 
Erisman  was  in  line  with  the  policy  of  the  com- 
pany to  give  its  men  an  opportunity  to  see  how 
other  managers  handle  business,  and  it  is  a 
great  help  to  them.  Mr.  McMurtry  visited  Mr. 
Erisman  in  Boston  last  February. 

The  Columbia  branch  in  Kansas  City  has 
been  working  at  top  speed  with  an  especially 
strong  sale  of  high-priced  machines  of  the  $150 
and  $200  type.  There  is  a  shortage  of  smaller 
machines  which  are  popular  in  the  summer. 


Mr.  Blackman,  manager  of  the  Phonograph 
Co.,  of  Kansas  City,  distributer  for  the  South- 
west, went  to  Wichita  July  1  to  assist  in  plan- 
ning an  exclusive  Edison  department  for  the 
George  Innes  Mercantile  Co.  The  Innes  store 
is  one  of  the  finest  in  Kansas — and  it  will  go 
into  the  phonograph  business  "right." 

The  Edison  Shop,  of  Kansas  City,  recently 
used  large  display  space  to  exploit  the  Edison, 
and  gave  the  names  of  dealers  in  the  Kansas 
City  territory,  including  Kansas,  Missouri, 
Arkansas  and  Oklahoma.  It  was  a  notable  list 
of  high  class  music  dealers  and  merchants.  It 
is  said  that  there  are  only  a  dozen  or  so  places 
in  this  territory  where  dealers  can  now  get  the 
Edison,  all  other  desirable  towns  having  Edison 
dealers  now. 

The  E.  E.  Trower  Music  Co.  received  its  first 
shipment  of  Pathe  machines  June  30,  and  July  1 
opened  its  retail  store  in  Kansas  City  for  busi- 
ness. It  is  a  beautiful  store,  with  the  rugs, 
decorations,  signs  and  every  feature  harmoniz- 
ing for  an  impressive  effect.  The  company 
started  its  local  advertising  July  1.  R.  L.  Waters 
and  B.  W.  Chappell,  travelers  for  the  E.  E. 
Trower  Music  Co.,  distributer  in  the  Southwest 
for  the  Pathe,  are  organizing  the  territory  well, 
sending  in  many  dealer-contracts. 

E.  S.  Hall,  of  the  Hall  Music  Co.,  resurrected 
the  record  "They're  on  Their  Way  to  Mexico" 
last  week  and  revived  the  demand  by  playing 
it  while  the  recruiting  was  going  on  in  the  same 
building.  This  record  came  out  three  years  ago, 
but  the  words  fit  the  present  state  of  affairs. 
The  head  of  the  commissary  department  had  his 
quarters  in  the  Scarritt  Arcade,  where  the  Hall 
Music  Co.  is  located,  and  altogether  with  the 
music  and  the  khaki  uniforms,  the  place  had 
quite  a  military  atmosphere.    -  _r  '*■ 

The  Billy  Sunday,  Rodeheaver  and  Mrs. 
Asher  records  have  been  in  constant  demand, 
both  by  people  in  Kansas  City  and  in-  the  small 
towns  nearby.  '""  1  /  . 

The  Victrola  department  of  the  Peck  Dry 
Goods  Co.  has  sold  small  machines  to  friends 
of  soldiers  and  these  have  been  sent,  with  a 
free  donation  of  records  from  the  store,  to 
Nevada,  Mo. 

The  talking  machine  department  of  the  J.  W. 
Jenkins'  Sons  Music  Co.  has  also  sold  machines 
to  the  different  companies  that  went  to  Nevada, 
and  has  sent  a  large  number  of  records  to  Bat- 
tery B.  Mr.  Ditzell,  manager  of  this  department. 


will  attend  the  Talking  Machine  Jobbers'  As- 
sociation convention  at  Atlantic  City. 

E.  C.  Rauth,  of  the  Koerber-Brenner  Co.,  St. 
Louis,  Mo.,  was  in  the  city  recently. 

C.  R.  Moores,  representative  of  the  Ross  P. 
Curtice  Co.,  Lincoln,  Neb.,  both  for  their  pianos 
and  for  the  Victor  goods  for  which  they  are 
jobbers,  was  in  Kansas  City  recently,  calling  on 
A.  A.  Trostler,  of  the  Schmelzer  Arms  Co.,  in 
reference  to  the  jobbers'  convention.  Mr. 
Moores  had  just  returned  from  a  visit  to  the 
Victor  factories. 

A  series  of  concerts  was  held  recently  by  the 
music  department  of  the  Jones  Store  Co.,  dur- 
ing which  entertainments  were  given  every 
afternoon  for  two  weeks.  The  program  included 
piano  and  player  selections  and  Victrola  num- 
bers. The  attendance  was  highly  satisfactory, 
and  the  sales  of  Victrolas  reached  a  consider- 
able volume.  The  co-operation  of  the  piano 
and  player  division  with  the  Victrola  section 
proved  very  profitable  to  both. 

Miss  N.  Williams,  formerly  employed  by  the 
Schmelzer  Arms  Co.,  is  now  in  the  Victrola  de- 
partment of  the  Jones  Store  Co. 

The  Columbia  retail  store  at  Kansas  City 
came  within  one  or  two  machines  of  doubling 
business  in  June  of  June  last  year.  There  are 
several  reasons  for  this  increase,  one  of  which 
is  the  special  window  display  that  the  store  has 
been  putting  up.  There  was  a  beautiful  and 
striking  display  for  Fourth  of  July  records.  The 
window  was  typical  of  the  style  and  taste  which 
George  F.  Stanke,  retail  manager,  puts  into 
them.  There  was  one  large  machine  in  the 
middle  of  the  window  with  white  window 
streamers,  forming  the  staff,  running  to  each 
side.  On  the  staff  were  the  characteristic  trade 
mark  notes  of  the  company.  Two  large,  very 
stiff  cardboard  signs,  lettered  with  especial 
artistry,  were  placed  in  corners  of  the  window, 
and  on  them  were  styles,  record  numbers  and 
soloists  and  each  bore  a  record.  The  simplicity 
of  the  window  was  the  important  feature  of 
its  effectiveness,  and  it  sold  records. 


NEW  PATHE  DISTRIBUTERS 

•  The  Pathe  Freres  Phonograph  Co.,  New 
York,  announced  this  week  the  appointment  of 
the  Armstrong  Furniture  Co.}  Memphis,  Tenn., 
as  Pathe  distributer  in  that  section.  This  con- 
cern is  well-known  throughout  the  South,  and 
is  now  perfecting  a  sales  organization  that  will 
concentrate  on  the  development  of  Pathe  whole- 
sale :  business. 


The  Fraad  Talking  Machine  Co.  was  incor- 
porated for  $100,000.  and  not  for  $10,000  as 
published  recently  in  the  New  York  Times. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE  WORLD 


5 


Victrola  IV,  $15 

Oak 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  VIII,  $40 

Oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric.  $250 

Mahogany  or  oak 


Victrola  supremacy 

The  Victrola  has  earned  its  supremacy  by  the  great 
things  it  has  actually  accomplished. 

The  large  measure  of  success  enjoyed  by  Victor 
dealers  is  in  keeping  with  Victrola  supremacy. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 


Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely   played   on   machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,   Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,  Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala.. .  Talking  Machine  Co. 
Boston,   Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Boffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Bros. 

Chicago,   111  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 
Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,  Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 
Des  Moines,  la  Mickel  Bros.  Co. 


=  Victor  Distributors  

Detroit,   Mich  Grinnell  Bros. 

Elmira,  N.  Y  Elmira  Arms  Co. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,    Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind.. .  Stewart  Talking  Machine  Co. 
Jacksonville,    Fla. ..  Florida  Talking  Machine  Co. 

Kansas  City,  Mo. ...J.  W.  Jenkins  Sons  Music  Co. 

Schmefzer  Arms  Co. 

Lincoln,  Nebr  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 

Eos  Angeles,  Cal.. .  Sherman,  Clay  &  Co. 

Memphis,  Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Badger  Talking  Machine  Co. 

Minneapolis,  Minn..  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,   Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,    Tenn....O.  K.  Houck  Piano  Co. 

Newark,   N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn...  Henry  Horton. 

New  Orleans,  La.. . .  Philip  Werlein,  Ltd. 

New  York,  N.  Y  Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 


Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 
Peoria,  111  Putnam-Page  Co.,  Inc. 

Philadelphia,  Pa. ...Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

W.  F.  Frederick  Piano  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I....  J.  Samuels  &  Bro.,  Inc. 
Richmond,   Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y  E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U..  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San  Antonio,  Tex..  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal.  Sherman,  Clay  &  Co. 

Seattle,  Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D...  Talking  Machine  Exchange. 

Spokane,  Wash  Sherman,  Clay  &  Co. 

St.  Eouis,  Mo  Koerber-Brenner  Music  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y  W.  D.  Andrews  Co. 

Toledo,   O  The  Whitney  &  Currier. 

Washington,  D.  C.  Robt.  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


8 


THE    TALKING    MACHINE  WORLD 


• 


THE    PULLING    TEST — THE    STRENGTH    IS  THERE 


THE  STRONGEST  ALBUM    MADE   AT  ANYWHERE   NEAR   ITS   LOW  PRICE 


The  Well-Known  "National" 
Record  Albums 
Are  Always  the  Leaders 


The  only  Safe  and  Conveni= 
ent  Way  to 
Protect  Disc  Records 


For  Durability,  Finish  and 

Artistic  Design 
Our  Albums  Have  No  Equal 


They  are  made  in  the  most 
substantial  man= 
ner  by  skilled  workmen 


PATENT  APPLIED  FOR 


STRENGTH   AT  THE  STRESS  AND   STRAIN    POINT        PRACTICALLY   UNBREAKABLE   FOR   REGULAR  USAGE 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  Cabinets  Nos.  X  and  XI.    We  also  make  Albums  containing  17  pockets. 

With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 
THESE   ALBUMS   ARE  THE   BEST   FOR   VICTOR,   COLUMBIA  AND  ALL   OTHER   DISC  RECORDS 

w"o°rNDpE;cCesSOLICITED  NATIONAL  PUBLISHING  CO.,  239  S.  American  St.,  PHILADELPHIA,  PA. 


IMPORTANT  MEETING  OF  THE  TALKING  MACHINE  MEN,  INC. 


Meetings  Henceforth  Third  Wednesday  of  Each 
Elected — Some  Interesting  Talks- 


Month — Discuss  National  Association — Officers 
■Important  Committees  Appointed 


At  the  June  monthly  meeting  of  the  Talking 
Machine  Men,  Inc.,  the  organization  of  New 
York,  New  Jersey  and  Connecticut  talking  ma- 
chaine  dealers,  held  at  Keene's  Chop  House  on 
West  Thitry-fifth  street,  New  York,  it  was  de- 
cided that  as  a  matter  of  convenience  all  future 
meetings  of  the  association  be  held  at  Keene's. 
The  regular  monthly  meetings  being  held  on  the 
third  Wednesday  of  each  month,  for  the  benefit 
of  those  dealers  who  desire  a  social  hour  before 
the  meeting  it  has  been  arranged  to  serve  an  in- 
formal luncheon  at  1  o'clock  on  the  day  of  the 
meeting  at  a  cost  of  75  cents. 

One  of  the  features  of  the  meeting  was  the 
report  made  by  Henry  Mielke  of  his  recent  trip 
to  Washington  as  a  representative  of  the  talking 
machine  men  to  attend  the  hearings  on  the 
Stephens  Bill  for  price  maintenance,  and  he 
stated  that  a  full  report  of  the  matter  would  be 
filed  later.  A  resolution  thanking  Mr.  Mielke 
for  his  work  was  adopted  unanimously. 

A  particularly  important  and  interesting  ac- 
tion taken  by  the  talking  machine  men  at  the 
meeting  was  the  appointment  of  a  committee  of 
five,  consisting  of  John  E.  Hunt,  president;  H. 
Mielke,  Theodore  Arison,  J.  T.  Coughlin  and  S. 
Lazarus  to  discuss  ways  and  means  for  forming 
a  national  association  of  talking  machine 
dealers.  The  committee  was  appointed  at  the  sug- 
gestion of  Mr.  Mayers,  who  declared  that  there 
was  a  real  necessity  for  such  an  organization 
which  should  be  so  designed  as  to  take  in  the 
various  local  associations  now  in  existence. 

It  was  announced  during  the  meeting  that  J. 
G.  Bremner,  former  president  of  the  association, 
was  no  longer  connected  with  that  organiza- 
tion. 

During  the  course  of  the  meeting  an  interest- 
ing talk  on   "Co-operation   in   Business"  was 


given  by  A.  P.  McCoy,  of  the  Fulton  Driggs  & 
Smith  Co.,  Waterbury,  Conn.,  and  vice-presi- 
dent for  Connecticut  of  the  Talking  Machine 
Men. 

J.  T.  Coughlin,  vice-president  of  the  associa- 
tion for  New  York,  also  spoke  at  some  length 
on  the  subject  of  "Organization  and  Price  Main- 
tenance," and  gave  the  dealers  some  excellent 
ideas  to  think  over. 

As  a  matter  of  convenience  in  holding  meet- 
ings the  by-laws  of  the  Talking  Machine  Men 
were  amended  to  provide  that  ten  instead  of 
fifteen  members,  as  formerly,  should  constitute 
a  quorum.  From  the  revival  of  interest  on  the 
part  of  dealers  in  the  Talking  Machine  Men,  it 
is  very  probable  that  future  attendance  will  be 
such  that  the  question  of  a  quorum  need  not 
be  brought  up. 

The  officers  of  the  Talking  Machine  Men  for 
the  year  are:  President,  John  E.  Hunt,  White 
Plains,  New  York;  vice-president  for  New 
York,  J.  T.  Coughlin;  vice-president  for  New 
Jersey,  H.  H.  Jaffe,  Hoboken,  N.  J.;  vice-presi- 
dent for  Connecticut,  A.  P.  McCoy,  Waterbury; 
treasurer,  A.  Galuchie,  Jersey  City,  and  secre- 
tary, Sol  Lazarus,  New  York. 

The  list  of  committees  follows: 

Executive  Cpmmittee — Henry  Mielke,  1680  Second  ave- 
nue; R.  Montalvo,  209  Nelson  avenue,  New  Brunswick, 
N.  J. ;  Yonkers  Talking  Machine  Co.,  M.  Goransiky, 
Yonkers,  N.  Y. 

Associate  Members  Executive  Committee — Adams  Music 
Store,  6950  Second  avenue;  Saul  Birns,  117  Second  ave- 
nue; Blackman  Talking  Machine  Co.,  97  Chambers  street; 
R.  F.  Bolton,  83  Chambers  street;  Chas.  H.  Ditson,  8  East 
Thirty-fourth  street;  Irving  Kurtz,  135  Broadway;  Max 
Landay,  563  Broadway;  Mathushek  &  Son  Piano  Co.,  1569 
Broadway;  A.  H.  Mayers,  1983  Broadway;  John  Y.  Shep- 
ard  (G.  T.  Williams),  217  Duffield  street,  Brooklyn,  N.  Y. ; 
I.  Zion,  Broadway  and  Eighty-third  street;  E.  Leins  Piano 
Co.,  304  West  Forty-second  street. 

Entertainment  Committee — John  Y.  Shepard  (Chairman), 
217  Duffield  street,  Brooklyn  (G.  T.  Williams  Co.);  Geo. 
Kelly  (New  York  Talking  Machine  Co.) ;  J.  T.  Coughlan, 
485-87  Eighth  avenue;  A.  Galuchie,  724  Bergen  avenue,  Jer- 
sey City,  N.  J.;  Sol  Lazarus,  216  East  Fifty-ninth  street; 
E.  Blout  (Riddell),  2799  Broadway. 


QUALITY  ALBUMS 

are  manufactured  by  us  in  two  grades  to  meet  all  needs 

Metal  Back  Albums 

are  sold  with  a  guarantee  to 
Outlast  Any  Record  Album  Made  in  America 

•I  Our  second  grade,  No.  1012,  with  pockets  bound  in  black  cloth  and  lying  perfectly 
flat  when  open,  will  appeal  to  those  dealers  who  are  desirous  of  giving  their  customers 
the  very  best  value  for  their  money.  We  sell  this  album  at  a  price  that  will  enable 
you  to  discontinue  stocking  an  inferior  article. 

Send  for  a  sample  of  either  of  the  above 

NEW  YORK  ALBUM  &  CARD  CO.,  Inc., 


23-25  Llspenard  St. 
NEW  YORK  CITY 


Finance  Committee — G.  T.  Lake  (Chairman),  1501  Madi- 
son avenue;  Epstein  (Epstein  &  Berdy),  1198  Fulton  street, 
Brooklyn,  N.  Y.;  Johann  Schick,  956  Third  avenue;  I. 
Zion,  Broadway  and  Eighty-third  street;  E.  Leins  Piano 
Co.,  304-6  West  Forty-second  street. 

Legal  Committee — J.  T.  Coughlan  (Chairman),  487  Eighth 
avenue;  Irving  Kurtz,  135  Broadway;  Henry  Mielke,  1680 
Second  avenue. 

Membership  Committee — John  Y.  Shepard  (Chairman), 
G.  T.  Williams  Co.,  217  Duffield  street,  Brooklyn;  E.  Blout 
(Riddell),  2799  Broadway;  Blackman  Talking  Machine  Co. 
(Wilkins),  97  Chambers  street;  New  York  Talking  Machine 
Co.  (Fontaine),  119  West  Fortieth  street;  S.  Pearsall 
(Spencer),  16  West  Forty-sixth  street;  S.  B.  Davega 
(Kaiser),  831  Broadway;  Fred  G.  Scholl,  1125  Jamaica  ave- 
nue, Woodhaven,  L.  I.;  American  Talking  Machine  Co. 
(Goldsmith),  368  Livingston  street,  Brooklyn;  I.  Davega, 
Jr.,  Inc.,  125  West  125th  street;  Daniel  R.  Weed  &  Son, 
Beacon,  N.  Y. 

Advertising  Committee — Adams  Music  Store  (F.  P. 
Adams),  6950  Third  avenue,  Brooklyn;  Owens  &  Beers, 
81  Chambers  street;  Landay  Bros.,  563  Fifth  avenue;  C.  H. 
Ditson  &  Co.,  8-10-12  East  Thirty-fourth  street;  Saul  Birns, 
117  Second  avenue;  A.  P.  McCoy,  Waterbury,  Conn.; 
Fred  Loeser  &  Co.  (E.  Paul  Hamilton),  482  Fulton  street, 
Brooklyn;  L.  Bamberger  &  Co.  (Semels,  manager),  Market 
street,  Newark,  N.  J.;  Columbia  Phonograph  Co.  (R.  F. 
Bolton). 

Auditing  Committee — A.  Anderson  (Chairman),  (New 
York  Talking  Machine  Co.);  Theo.  Arison,  52  West  116th 
street;  M.  W.  Gibbons,  1314  Fulton  street,  Brooklyn. 

Grievance  Committee — A.  H.  Mayers  (Chairman),  1983 
Broadway;  Fred  Michaelis,  269  Jackson  avenue,  Jersey 
City,  N.  J.:  Ideal  Music  Co.  (Jacob),  29  John  street;  Geo. 
M.  Millard,  1803  Myrtle  avenue,  Brooklyn;  Hugo  H. 
Traeger,  61  Wright  street,  Stapleton,  S.  I.;  Daniel  R. 
Weed  &  Son,  Beacon,  N.  Y.;  E.  H.  Smith,  945  Southern 
Boulevard;  Mathushek  Piano  Co.,  1569  Broadway. 

NEW  UDELL  CABINET  CATALOGS 

Six  New  Booklets  to  Be  Issued,  Each  Devoted 
to  Cabinets  for  Particular  Machine 


Indianapolis,  Ind.,  July  4. — H.  T.  Griffith,  sales 
and  advertising  manager  of  the  Udell  Works, 
manufacturers  of  talking  machine  cabinets,  has 
announced  that  the  company  will  soon  have 
six  new  catalogs  to  mail  to  the  trade. 

There  will  be  a  catalog  each  devoted  respec- 
tively to  the  Victor,  Columbia,  Pathe,  Vocalion, 
Sonora  and  Empire  lines.  The  catalogs  are 
beautifully  illustrated  and  the  cuts  show  the 
machines  and  the  cabinets  together.  Mr. 
Griffith  expects  the  new  catalogs  will  prove 
popular  with  the  dealers  as  the  Victor  dealer 
and  the  others  will  have  handy  an  exclusive 
cabinet  catalog  for  their  use. 


NEW  QUARTERS  IN  HARLEM 

Albert  Sichel,  Victor  Dealer,  Has  Handsome 
New  Store  on  125th  Street 


Albert  Sichel,  who  was  formerly  at  233  West 
125th  street,  and  who  was  compelled  to  vacate 
owing  to  the  fact  that  Loew's  new  theatre  will 
occupy  that  address,  has  moved  to  much  larger 
quarters  at  219  West  125th  street.  Mr.  Sichel 
handles  a  complete  line  of  Victor  Victrolas  and 
records.  His  new  salesrooms  are  equipped  with 
ten  soundproof  demonstration  rooms. 


LATEST  VICTOR  PUBLICITY 

"Will  there  be  music  for  you  and  your  friends 
this  summer?"  is  the  title  of  an  attractive  four- 
page  folder  which  was  mailed  to  the  Victor 
trade  this  week  by  the  Victor  Talking  Machine 
Co.  This  folder  is  appropriately  illustrated,  the 
pictures  showing  some  of  the  many  uses  of  the 
Victrola  and  Victor  records  during  the  summer 
season.  A  letter  accompanying  this  folder  sug- 
gests that  Victor  dealers  start  an  aggressive 
campaign  to  secure  all  possible  summer  trade. 


THE    TALKING    MACHINE  WORLD 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 
Oak 


Victrola  VIII,  $40 

Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victor  supremacy 
is  overwhelming 

Musically,  artistically,  commer- 
cially, Victor  supremacy  is  always, 
everywhere,  in  evidence. 

Its  universal  recognition  makes 
success  easy  for  every  Victor  dealer. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  u.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  DUtrlbntora 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tunis-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


8 


THE    TALKING    MACHINE  WORLD 


o^TALKINQ  ^ 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,      -  -      -      -      -      Business  Manager 

Trade  Representatives!    Cla*" Henderson,  C.  Chace,  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush. 

Boston  t  John  H.  Wilson,  824  Washington  Street. 
Chicago  Office!  E.  P.  Van  Hablingen,  Consumers'  Building,  220  South  State  Street. 

Heniy  S.  Kingwill,  Associate.    Telephone,  Wabash  6774. 
London,  Kngr.,  Office t  2  Gresham  Buildings,  Basinghall  St.  W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.26;  all  other  countries,  $1.75.        Single  copies,  20  cents. 

ADVERTISEMENTS!  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.   Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

«r  NOTICE  TO  ADVERTISERS. — Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  JULY  15, 1916 

|3  EPORTS  from  all  sections  of  the  country  indicate  that  the 
1\  enthusiasm  of  talking  machine  dealers  over  business  pros- 
pects for  the  coming  months,  and  particularly  for  the  fall  and 
holiday  season  is  not  based  merely  on  optimism,  but  is  backed 
by  action.  In  most  localities  dealers  are  placing  unusually  heavy 
orders  for  fall  delivery  in  order  to  overcome  as  far  as  possible 
the  effect  of  the  shortage  that  factory  officials  announce  as  sure 
to  be  in  evidence. 

Some  dealers  declare  that  they  have  already  placed  orders 
sufficient  to  take  care  of  demands  far  and  above  anything  previ- 
ously recorded,  on  the  theory  that  last  minute  shipments  may  be 
held  up  and  that  the  proportion  of  the  orders  filled  will  be  just 
about  sufficient  to  meet  actual  demands  when  the  rush  comes. 

Preparedness  doesn't  mean  military  efficiency  alone.  It  is  a 
mighty  good  .system  to  apply  to  ordinary  business.  The  talking 
machine  retailers  are  realizing  it  more  than  ever.  The  placing 
of  early  orders  not  only  proves  the  confidence  of  the  dealer  in 
his  business,  but  guarantees  him  future  protection  through  giving 
the  jobber  a  fair  line  on  the  demand  he  is  expected  to  meet.  The 
jobber,  in  turn,  in  his  orders  to  the  factory  gives  the  manufac- 
turers first  hand  information  on  what  is  expected  of  them  in  the 
fall  so  that  if  there  is  a  shortage  they  can  divide  available  supplies 
to  the  best  advantage. 

THE  talking  machine  trade,  which  for  the  past  year  or  so,  has 
been  chaotic  in  certain  particulars,  appears  to  have  again 
found  its  level  under  the  new  conditions,  and  those  in  touch  with 
the  situation  can  see  a  further  settling  of  things  to  normal. 

For  several  months  there  has  been  a  flood  of  new  talking 
machine  companies  incorporated,  often  at  the  rate  of  half  a  dozen 
a  day.  A  great  many  of  these  new  concerns  have  found  that 
money  in  the  talking  machine  business  is  not  picked  up  for  the 
asking,  that  to  win  success  in  the  trade  means  consistent  effort 
and  legitimate  development  just  the  same  as  in  any  other  line  of 
business. 

Some  of  the  new  ventures  are  on  a  sound  basis.  The  men 
behind  them  have  gone  at  the  matter  in  a  businesslike  way,  and 
without  the  get-rich-quick  idea,  but  too  great  a  number  have 
embarked  in  the  business  with  limited  capital,  putting  out  pro- 
ducts without  originality  and  with  a  lack  of  definite  ideas  where 
to  find  the  selling  field  and  .how'to  exploit  their  goods  when  they 
found  it. 

One  need  not  pose  as  a  prophet  to  forecast  that  there  will  be 
a  reaction  from  an  artificial  condition,  and  the  usual  result  of  a 


survival  of  the  fittest.  Such  a  reaction  will  do  much  to  keep  the 
trade  on  a  high  plane  and  enable  it  to  enjoy  a  natural  healthy 
growth. 


THE  big  event  of  the  month  in  talking  machine  circles  has 
been  the  annual  convention  of  the  National  Association  of 
Talking  Machine  Jobbers  at  Atlantic  City,  a  complete  report  of 
which  is  to  be  found  in  the  news  columns  of  this  issue  of  The 
World. 

In  many  respects  the  latest  convention  of  the  jobbers  repre- 
sents the  culmination  of  development  work  that  has  been  a 
feature  of  that  organization  since  its  inception.  The  Association 
has  been  known  as  one  that  has  done  things.  While  in  their  social 
affairs  the  members  of  the  Association  and  those  who  attend  the 
Conventions  with  them  have  represented  one  large,  peaceful  fam- 
ily, the  Conventions  have  not  in  any  sense  been  looked  upon 
primarily  as  an  outing,  as  there  has  been  a  time  for  play,  also 
has  there  been  set  aside  a  time  for  work,  and  the  work  has  been 
earnest  and  resultful. 

This  year  the  slogan  has  been  education,  the  sort  of  educa- 
tion that  will  enable  the  jobber  and  those  connected  with  him  to 
better  understand  and  conduct  his  business,  that  will  enable  him 
to  glean  a  thorough  understanding  of  the  mechanical  details  of 
the  products  he  handles,  as  well  as  of  the  most  efficient  methods 
for  their  exploitation  and  sale.  An  Association  with  this  object 
in  view  cannot  go  wrong. 

From  all  accounts,  as  this  is  written,  the  attendance  will  be 
one  that  will  surpass  all  previous  records,  a  tribute  not  only  to 
the  cohesive  character,  of  the  Association,  but  also  to  the  ability 
of  those  charged  with  making  up  an  attractive  program. 


ONE  of  the  most  interesting  moves  yet  to  be  made  by  a  local 
organization  of  talking  machine  dealers  was  the  appointment 
of  a  committee  at  the  last  meeting  of  The  Talking  Machine  Men, 
Inc.,  to  discuss  ways  and  means  for  the  organization  of  a  National 
Association  of  Talking  Machine  Dealers,  to  take  in,  if  possible, 
local  associations  now  existing  in  a  number  of  cities. 

The  proposition  is  a  big  one;  it  cannot  be  accomplished  in  a 
day,  if  at  all,  but  the  idea  is  worth  far  more  than  passing  thought. 

In  the  same  business,  with  interests  so  closely  allied  and  the 
same  problems  to  face,  it  would  appear  that  there  are  genuine 
grounds  for  the  formation  of  a  national  organization  of  talking 
machine  dealers.  Were  the  approval  question,  for  instance,  acted 
upon  by  such  an  organization,,  such  action  would  prove  much 
more  effective  than  resolutions  against  the  approval  system 
adopted  in  certain  localities  and  which  give  aid  to  competition  in 
neighboring  centers  where  such  regulation  does  not  exist.  Then 
interest  charges,  limit  of  payments,  and  character  of  advertising 
could  all  be  governed  with  the  greatest  effect. 

To  the  most  optimistic,  however,  it  must  be  apparent  that  a 
national  organization  of  talking  machine  dealers  is  something 
far  in  the  distance,  although  the  action  taken  by  The  Talking 
Machine  Men,  Inc.,  at  least  places  it  in  the  ranks  of  possibilities. 


WHILE  everything  looks  favorable  for  the  passage  of  the 
Stephens  Bill,  which  upholds  the  principle  of  price  mainte- 
nance, the  members  of  the  talking  machine  trade  should  be 
on  the  alert  to  keep  in  touch  with  their  representatives  in  Wash- 
ington, and  continue  to  urge  upon  them  continued  and  active 
interest  in  this  measure.  The  bill  has  received  the  support  of 
all  the  leading  business  organizations  of  the  country,  and  this 
is  demonstrated  in  the  endorsement,  by  a  three  to  one  vote,  of 
the  Chamber  of  Commerce  of  the  United  States. 

Certain  big  interests  are  protesting  against  price  standardiza- 
tion, and  some  of  the  small  fry  have  joined  in,  through  lack  of 
courage  and  ability  to  act  and  think  for  themselves;  while  some 
chain  and  sensational  department  stores,  mail  order  concerns 
and  trading  stamp  interests — all  vicious  price  cutters — are  sav- 
agely attacking  the  uniform  price  policy.  Without  standardiza- 
tion they  can  go  right  along  "baiting"  the  public  with  standard 
brands,  and  beating  the  public  with  private  brands.  Their  sole 
complaint  is  that  legitimate  business  men  will  not  permit  them 
to  cut.on  quality,,  and  get  the  profit  they  must  have  on  the  cheap 
products.'; 

Price  maintenance  does  not  establish  a  monopoly ;  for  the 
proposed  legislation  is  permissive,  not  mandatory,  and  no  pro- 


THE    TALKING    MACHINE  WORLD 


9 


ducer  need  come  under  the  protection  of  this  provision  unless 
he  choses  to  do  so. 

The  Stephens  Bill  is  a  constructive  measure  of  the  highest 
importance  to  business  men,  and  if  enacted  into  law  can  only 
work  for  the  best  interests  of  this  and  every  other  trade. 

Meanwhile  there  must  be  no  let-up  or  indifference  on  the 
part  of  the  talking  machine  men  in  keeping  in  touch  with  W ash- 
ington,  to  the  end  that  representatives  in  Congress  are  made 
aware  of  the  wishes  and  desires  of  their  constituents. 


THE  talking  machine  trade  has  not  been  slow  in  introducing 
business  building  innovations,  but  it  remained  for  the  talking 
machine  dealers  of  Louisville,  Ky.,  through  their  new  Associa- 
tion to  introduce  a  "Talking  Machine  Week"  for  the  benefit  of 
that  city.  Nine  representative  houses,  handling  among  them 
Columbia,  Victor  and  Edison  lines,  formed  the  Talking  Machine 
Dealers'  Association  of  Louisville  and  for  the  week  of  June  26th 
to  July  1st  carried  a  most  attractive  joint  advertisement  in  the 
local  papers.  Daily  concerts  were  held  at  all  the  stores  and 
readers  were  urged  to  take  advantage  of  the  occasion  to  enjoy  a 
demonstration  of  the  machine  of  their  choice,  or  to  make  com- 
parisons. The  high  quality  of  the  modern  talking  machine,  as 
compared  with  its  predecessors,  was  strongly  emphasized.  Cer- 
tainly such  work  is  for  the  uplift  of  the  trade  generally,  and 
proves  that  the  talking  machine  dealers  as  a  class  are  up  and 
doing,  and  that  they  realize,  in  Louisville  at  least,  the  high  value 
of  co-operative  action ;  the  strength  of  numbers  in  talking  ma- 
chine exploitation  as  in  other  matters-.  Such  a  movement  should 
be  earnestly  encouraged,  and  might  be  emulated  in  any  city  with 
profit  to  those  who  display  the  proper  initiative. 


thing  and  they  the  pioneers,  yet  a  sufficient  number  of  the  piano 
merchants  handle  talking  machines  to  have  informed  the  main 
body  of  what  the  talking  machine  companies  and  their/  represen- 
tatives have  accomplished  and  are  doing  to  stimulate  interest  in 
music  in  the  schools. 

The  leading  talking  machine  companies  were  among  the  first 
to  realize  the  influence  of  the  child  mind  in  bringing  about  the 
sale  of  musical  instruments,  and  after  preliminary  surveys  estab- 
lished educational  departments  for  the  primary  and  sole  purpose 
of  introducing  talking  machines  and  records  into  schools  and 
colleges.  There  is  nothing  haphazard  about  the  system.  It  was 
carefully  mapped  out  and  after  the  authorities  were  interested 
they  received  earnest  co-operation  in  carrying  out  the  idea  to 
a  successful  conclusion,  through  the  issuance  of  special  records, 
reading  matter  and  by  other  means. 

Piano  men  in  their  new  campaign  of  Trade  Advancement 
cannot  do  better  than  take  a  leaf  from  the  book  of  experience 
in  the  possession  of  the  talking  machine  trade,  for  the  methods 
used  therein  are  of  proven  value. 


AT  the  recent  conventions  of  piano  manufacturers,  merchants 
and  travelers  held  in  New  York,  the  matter  of  most  general 
importance  discussed  in  the  meetings  was  that  of  ways  and  means 
for  Trade  Advancement.  In  other  words,  means  for  stimulating 
interest  in  music  generally  in  the  schools  and  through  other 
mediums,  thereby  creating  a  demand  for  musical  instruments, 
particularly  pianos. 

Piano  men  went  after  the  matter  as  though  it  were  a  new 

■I 


THAT  live  talking  machine  dealers  are  fully  cognizant  of  the 
inestimable  value  of  local  publicity  is  indicated  by  the  en- 
thusiastic manner  in  which  many  concerns  participate  in  local 
celebrations,  on  a  business  basis.  The  talking  machine  men  ap- 
pear particularly  interested  in  celebrations  of  which  pageants 
or  parades  form  a  part  and  which  offer  the  opportunity  for  en- 
tering special  floats. 

To  the  offices  of  The  World  come  each  month,  numerous 
photographs  showing  window  displays  or  floats  of  an  elaborate 
character  prepared  for  some  event  in  which  a  certain  city  or 
town  is  interested,  and  a  surprising  number  of  these  displays 
have  won  first  or  second  prizes.  It  is  noted — with  comparatively 
no  exceptions — that  the  instrument  featured  by  the  house  is 
shown  in  the  display,  being  represented  either  by  a  model  in 
flowers  or  other  material,  or  by  the  actual  sample  of  the 
machine  itself.  Grasping  opportunities  for  publicity — and  such 
publicity  is  welcomed  and  looked  for — is  one  of  the  earmarks  of 
the  wide-awake  merchant,  and  lines  him  up  with  the  big  business 
men  of  his  town. 


s    giiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiw   mum  ii  iiiinnninnnninn  iiiiiiiiii  in  i  mi  iiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiii  iiiiiuii  i  iiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiii  iiiiiiiiiiiiiini  i  mi  iiiiiiiiiiiin  in  mi  i  luiniiun  i  nn  ininmpj 

||  Twenty  Dollars  for  Manhattan  | 

J  I  The  value  of  Manhattan  today  is  represented  by  its  creative 

|  |  improvements.    Any  City,  County,  State  or  Service  im- 

H  |  proves  only  to  the  extent  of  the  attention  and  money  given  to  it. 

1 1  Thousands  for  l^Rvttk  \ 

|  |  We  are  never  contented  with  the  "things  of  yesterday"  in 

■  |  Pearsall  Service.    Progress  and  more  progress  is  the  serv- 

■  |  ice  word  and  this  is  why  we  grow.  An  auditing  of  our 
|  1  sales  records  shows  a  constantly  increasing  growth — sure 
B  |  signs  that  the  quality  of  Service — to  emphasize  the  word 
m  I  "quality" — is  right.    A  Pearsall  Servicee  is  a  Happy  One. 


SILAS  E.  PEARSALL  CO., 


EW  YORK 

AT  18  WEST  46th  STREET 
NEAR  FIFTH  AVENUE 


10 


THE    TALKING    MACHINE  WORLD 


Think  ol  the  prestige  ol  offering  records 
by  Casals,  Parlow,  Rothier,  Graveure,  Al 
Jolson  and  the  Zoellner  String  Quartette 
all  on  one  list  — the  latest  Columbia 
announcement. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


ST.  LOUIS  DEALERS  TO  HOLD  OPEN  MEETINGS  HEREAFTER 

Will  Inject  Social  Features  in  Regular  Monthly  Gatherings  to  Revive  Interest  in  the  Organiza- 
tion— Discuss  Plan  to  Equalize  the  Value  of  Trade-Ins — the  Interest  Question 


St.  Louis,  Mo.,  July  3. — Following  the  decision 
that  it  would  no  longer  conduct  its  affairs  as  a 
secret  society,  the  St.  Louis  Talking  Machine 
Dealers'  Association  has  decided  to  hold  regu- 
lar monthly  meetings  where  there  will  be  a 
dinner,  in  a  different  restaurant  of  note  each 
month,  perhaps  auto  trips  to  suburban  resorts, 
something  to  drink  if  wanted,  but  mostly  plenty 
of  talk.  Previous  to  the  dinner  held  at  the  Mis- 
souri Athletic  Association  club  house  the  last 
Tuesday  in  June  the  monthly  meetings  had 
been  attended  by  two  or  three  persons.  There 
was  a  growing  indifference  in  the  ranks  as  to 
the  association.  There  were  fifteen  members 
present  at  the  June  meeting,  representing  the 
following  firms:  Koerber-Brenner  Music  Co., 
Silverstone  Music  Co.,  Columbia  Co.,  Smith 
Reis  Piano  Co.,  Field-Lippman  Piano  Stores 
Co.,  Theibes  Piano  Co.,  Mengle  Music  Co.,  Stix, 
Baer  &  Fuller  Dry  Goods  Co.,  Vandervoort 
Music  Salon.  Managers  of  the  Famous  &  Barr 
Co.  and  the  Nugent  Bros.  Dry  Goods  Co.  ex- 
pressed regret  at  being  unable  to  attend  and 
pledged  support. 

In  calling  the  meeting  to  order  after  the 
dinner,  F.  K.  Niemueller,  of  the  Associated  Re- 
tailers' organization,  permanent  chairman  and 
secretary,  told  the  members  that  the  associa- 
tion was  threatened  with  death  from  indiffer- 
ence and  that  any  association  that  had  saved 
as  much  as  $25,000  to  its  members  in  two  years 
(as  had  been  done  on  the  interest  proposition) 
deserved  to  live.  That  it  would  be  worth  while 
if  it  did  nothing  more  than  to  perpetuate  the 
present  restrictions  on  records  sent  on  approval. 

Then  the  members  opened  discussions  on 
matters  uppermost  in  their  minds.  Val  Reis 
was  then  made  chairman  of  a  committee  to  re- 
port at  the  next  meeting  on  a  proposal  to  raise 
the  requirement  that  customers  taking  records 
on  approval  must  retain  50  per  cent,  of  those 


taken.  The  twenty-four  return  requirement  will 
be  maintained.  Some  members  reported  that 
they  already  required  50  per  cent,  to  be  taken, 
although  the  association  rules  set  the  require- 
ment at  25  per  cent. 

Irby  W.  Reid,  of  the  Columbia  Co.;  Charles 
Lippman,  of  the  Field-Lippman  Piano  Stores, 
and  Mrs.  Medairy,  of  the  Stix,  Baer  &  Fuller 
Dry  Goods  Co.,  were  appointed  to  select  the 
next  meeting  place  and  to  call  the  meeting. 
Also  they  are  expected  to  report  at  the  next 
meeting  on  a  plan  to  equalize  the  value  of 
trade-ins.  A  suggestion  was  made  that  each 
member  in  making  an  offer  on  any  musical  in- 
strument should  telephone  to  Mr.  Niemueller, 
the  secretary,  the  amount  of  that  offer  and  that 
he  should  card  index  all  such  offers  so  that  any 
other  dealer  could  obtain  the  figure.  This  plan 
met  with  general  approval,  but  it  was  thought 
best  to  allow  further  consideration. 

Then  somebody  started  a  discussion  of  the 
rule  regarding  the  charging  of  interest  on  de- 
ferred payments.  This  practice  is  followed  by 
all  Columbia,  Victor  and  Edison  dealers  except 
the  time  payment  furniture  stores,  and  there 
always  has  been  some  friction  over  this  feature. 
The  hottest  argument  of  the  evening  resulted 
concerning  this  feature,  but  it  died  down  when 
all  hands  declared  that  their  intentions  were  of 
the  best  and  they  wished  only  to  bring  about 
entire  harmony.  So  far  the  furniture  houses 
have  declined  to  align  themselves  with  the  as- 
sociation, but  it  is  hoped  to  gain  from  them  the 
concession,  at  least,  that  they  will  charge  in- 
terest on  sales  of  talking  machines  when  noth- 
ing else  is  sold.  Their  present  practice  is  not 
to  charge  interest  on  furniture  bills  but  to  give 
a  discount  for  cash. 

Aside  from  the  furniture  houses,  the  associa- 
tion includes  practically  all  downtown  dealers 
except  Aeolian  Hall.    The  small  dealers  outside 


the  main  shopping  districts  are  not  members, 
owing  to  the  cost  of  joining  the  association,  but 
in  the  main  they  follow  the  association  agree- 
ment. Some  rumors  are  heard  of  secret  com- 
missions given  by  them  but  this  is  not  frequent. 
The  small  dealers  never  give  offense  in  the  mat- 
ter of  over  valuation  of  trade-ins  and  they  are 
sticklers  for  interest  and  for  the  minimum 
monthly  payments. 


OPENS  NEW  STORE  IN  BUFFALO 

John  G.  Shuler  Takes  Over  Edison  Agency  For- 
merly Held  by  Schuler  Bros.,  Recently  Dis- 
solved— Opens  Elaborate  Quarters 


Buffalo,  N.  Y.,  July  3.— The  well-known  house 
of  Schuler  Bros.,  777  Main  street,  this  city,  was 
dissolved  last  month  and  the  Edison  agency, 
formerly  held  by  that  firm,  was  taken  over  by 
John  G.  Schuler  in  a  new  location  in  the  Utica 
Building  at  1394  Main  street.  The  new  store 
is  in  the  uptown  trade  center  and  has  a  front- 
age of  thirty  feet  and  a  depth  of  180  feet,  be- 
ing artistically  decorated. 

The  business  started  off  with  a  rush  imme- 
diately upon  the  opening  of  the  new  store,  and 
Mr.  Schufer  is  enthusiastic  over  the  outlook. 
L.  M.  Cole  is  the  manager  of  the  Edison  depart- 
ment. Pianos  and  player-pianos  are  also 
handled  by  the  house. 


The  capital  stock  of  the  Eagle  Talking  Ma- 
chine Co.,  of  New  York  City,  has  been  in- 
creased from  $200,000  to  $500,000. 


The  Wuchter  Music  Co.,  of  1019  Hamilton 
street,  Allentown,  Pa.,  reports  an  exceptional 
demand  for  Columbia  Grafonolas  and  records. 
Seven  demonstration  booths  are  installed  in 
the  store. 


F.  E.  Farley,  of  Crown  Point,  Ind.,  will  op- 
erate a  music  store  there,  carrying  a  full  line 
of  talking  machines  and  pianos. 


We  Will  Make  Fine  Cases 


FOR  TALKING 
MACHINE  MANUFACTURERS 


We  have  a  large  plant,  well  equipped  with  the  latest  woodworking  machinery 
and  finishing  rooms.    We  can  also  create  handsome  designs  for  you. 

Send  specifications,  quantity,  and  blue  prints,  if  possible,  for  prices. 


DEALERS— 

Who  would  be  interested  in  a  line 
of  quality  pianos  at  sale-able  prices 
should  write  us. 


CJmtt  &  Sutler  $tano  Company 

PERU,  INDIANA 


THE    TALKING    MACHINE  WORLD 


11 


Doehler  Die  Castings 

IB    are  the  solution  of  your  Tone-Arm  and   Sound-Box  problem. 

BJ  All  parts — fitting  perfectly — delivered  ready  for  plating  and 
■J  assembling — no  further  machining  required — makes  them  more 
■j    economical  than  those  produced  by  any  other  method. 

■J  The  illustration  herewith  shows  a  few  of  the  various 
|H  "DOEHLER"  Die-Cast  Sound-Boxes,  that  some  of  the  most 
■J    widely  known  Talking  Machines  on  the  market  are  equipped  with. 

BROOKLYN.  N.Y. 
TOLEDO.  OHIO. 


HOW  THE  AUTO  FIEND  SUMS  IT  UP 

Shortcomings  of  an  Ambitious  Salesman  Set 
Forth  by  Employer  in  Auto  Language 


"When  you  came  into  the  talking  machine 
business,  young  man  (thus  saith  the  proprietor 
who  had  just  acquired  the  auto  infection),  "you 
represented  yourself  to  be  a  forty-horsepower 
machine,  fully  equipped  and  tested;  ready  for 
the  track;  spark-plug  in  action,  bearings  oiled, 
reservoir  loaded  with  gasoline,  steering  appa- 
ratus in  perfect  order,  lamps  in  place,  exhaust 
properly  muffled;  hand-painted  from  end  to  end; 
good  for  a  hill-climbing  contest,  an  endurance 
run,  or  any  old  thing  in  the  way  of  hard  work 
that  a  chauffeur  (that's  me)  might  require  of 
you.  These  were  a  few  of  the  specifications 
that  you  unrolled  before  rr.e  at  the  time  ,  you 
were  chartering  yourself  to  me  for  a  business 
run. 

"So  far,  your  action  has  not  been  good,  and 
your  tires  are  too  fully  inflated  to  be  secure 
when  you  strike  the  jolts.  Your  steering  gear 
is  hard  to  manage;  you  will  make  for  the  curb 
when  your  place  is  in  the  middle  of  the  road. 
You  lag  in  the  hills,  and  make  a  big  noise  in 
going  over  the  stretches  of  bad  road.  At  times 
you  can  put  on  the  full  forty  horse  momentum, 
and  at  other  times  it  drops  down  to  a  half  dozen 
old  spavined  hacks.  Your  spark  plug  is  erratic. 
It  is  in  action  for  a  cigarette,  I  notice,  but  not 
to  be  relied  upon  when  a  time  comes  for  the 
machine  to  go. 

"You  don't  like  to  carry  loads;  eerrf  to  be  a 
fancy  roadster,  not  available  as  an  auto-truck 
in  an  emergency.  I  don't  like  your  lubricants; 
too  large  a  proportion  of  aqua  vitae  to  the 
oil. 

"How  would  it  do  for  you,  young  man,  to 
again  go  over  the  specifications  and  see  if  you 
cannot  gear  up  to  meet  them?  The  machine 
seems  to  have  some  good  stuff  in  it,  and  what  it 
needs  is  to  get  it  into  better  running  order.  If 
so,  all  right.  If  not,  'Back  to  the  garage  for 
yours.'  " 


The  Human  Voice  Corp.  (The  home  of  the 
Victor  Victrola),  Norfolk,  Va.,  has  been  incor- 
ported  with  .a  capital  stock  of  $5,000.  Ira  S. 
Lightfoot  is  president  and  E.  J.  Doran  secre- 
tary and  treasurer  of  the  new  company. 


AN  EDUCATIONAL  VOLUME 

Is  "The  Victor  Book  of  the  Opera,"  Which  Has 
Won  a  Great  Vogue 

The  third  edition  of  "The  Victor  Book  of  the 
Opera"  has  just  made "  its  appearance.  As  is 
well  known  this  volume,  with  its  110  stories  of 
the  operas,  its  seven  hundred  illustrations  and 
descriptions  of  twelve  hundred  Victor  operatic 
records,  has  proven  one  of  the  great  factors  in  the 
trade  in  disseminating  not  only  a  knowledge  of 
the  operas  themselves,  but  of  the  perfection  and 
excellence  of  these  operatic  records  from  an  ed- 
ucational standpoint. 

Those  people  who,  in  the  olden  days,  viewed 
the  talking  machine  as  a  toy  and  failed  to  com- 
prehend its  value  as  one  of  the  most  potent  fac- 
tors in  expanding  a  knowledge  of  music  in  its 
higher  forms,  have  been  educated  to  a  large  ex- 
tent through  this  volume.  They  have  been  able 
to  comprehend  the  enormous  labors  of  the  Vic- 
tor Co.  in  assembling  such  a  remarkable  array 
of  artists,  who  are  brought  into  the  homes  ol 
the  masses  of  the  people  by  means  of  the 
records  which  they  have  made. 

This  revised  volume  of  "The  Victor  Book  of 
the  Opera"  should  be  in  the  home  of  every- 
one interested  in  operatic  music,  and  dealers 
should  make  it  their  duty  to  acquaint  customers 
with  its  contents  and  its  importance  in  an  edu- 
cational way. 


GRAF0N0LAS  ANDJ'SAFETY  FIRST" 

Used    in   Exhibit   Prepared  by  United  States 
Government  Now  Touring  the  CouRtry 

Columbia  Grafonolas  are  important  features 
of  the  equipment  of  the  "Safety  First"  exhibit 
prepared  by  the  United  States  Government, 
and  now  touring  the  country.  This  exhibit  con- 
sists of  a  twelve-car  train  of  interesting  exhib- 
its by  the  Treasury,  War, .  Navy  and  Agricul- 
tural departments,  Department  of  the  Interior, 
Commerce  Commission  and  the  Red  Cross  So- 
city.  Each  individual  exhibit  is  equipped  with 
a  Columbia  Grafonola,  which  plays  continu- 
ously from  1  to  9  p.  m.  daily. 

At  one  town  the  Grafonola  was  carried  to 
the  station  platform  and  a  Sunday  evening 
public  concert  was  given  to  over  a  thousand 
persons.  The  first  sound  that  greeted  Presi- 
dent Wilson  and  Cabinet  when  they  visited  the 
train  was  "Hail  to  the  Chief,"  played  on  a 
Grafonola. 

This  "Safety  First"  exhibit  is  attracting 
country-wide  attention,  as  it  was  prepared  to 
acquaint  the  people  of  the  United  States  with 
the  various  methods  adopted  by  the  Federal 
Government  to  further  personal  safety. 


If  you  weren't  taught  politeness  at  home,  you 
will  have  a  hard  time  cultivating  it;  but  you  can 
"never  succeed  as  a  salesman  without  it. 


Room  73 


65  Nassau  Street 

llllllllllillllllllllll 


DEVICE  TO  GIVE  SOUND  CONTROL  J 

The    Rowland    Sound    Regulator    Co.,    New  §H 

York,  has  placed  on  the  market  a  device  which,  d 

it  states,  will  give  perfect  tone  control  under  K 

all  conditions.    This  device  has  been  on  sale  K 
in  local  territory  for  quite  some  time,  where  it 
has  attracted  considerable  attention.  The  regu- 

lator  was  invented  by  Dr.  Rowland  E.  Faldl,  s 

a  well-known  authority  on  acoustics,  who  is  |H 

vice-president  of  the  Rowland  Sound  Regula-  ^ 

tor  Co.  ■ 


I  Clifford  A.  Wolf  I 
MANUFACTURER,  OF 

1       Diamond  and  Sapphire 

Phonograph  Points  ■ 


in 

New  York  City 


iil(HII!l!llll!l!llllllll!llllllllll!llll!ll!l 

Phone.  2124  Cortlandt 


THE  HUMAN  VOICE  CORPORATION  ■ 


12 


THE    TALKING    MACHINE  WORLD 


II 


I 


I 


1 


1 


Discriminating 


Dealers 


T3  ASE  their  choice  of  a 
line  of  merchandise  as 
much  on  quality  as  on  pro- 
fit-producing possibilities. 
Their  wisdom  and  foresight 
impel  them  to  choose  mer- 
chandise that  not  only 
"stays  sold"  but  that  sells 
more  of  the  same  line  and 
at  the  same  time  builds  up 
a  reputation  for  distinctive 
quality  that  becomes  an  in- 
valuable asset. 

Such  a  line  of  merchandise 
tones  up  an  entire  business, 
and  affects  all  other  lines  in 
the  merchant's  establish- 
ment. 

For  super-distinctiveness,  no 
musical  merchandise  equals 
the  New  Edison,  for  no  in- 
strument is  enough  like  it  to 
bear  comparison. 


THE    TALKING    MACHINE  WORLD 


13 


HSEggggggggigSggri!  "  «  a  «  a  a  a  a  a  a  a  a  -  «  a  a  a  a  a  a  a  a  k  a  w  k  m  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  ;:  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  t  a  a  a  a  a  ■ 
g 


I 


a 


Edison 
Dealer 
Policy 

T  TNDER  the  Probation- 
^  ary  Zone  Plan  the 
Edison  dealer  is  encouraged 
to  prove  how  good  a  dealer 
he  can  be  and  in  addition  is 
given  every  assistance  the 
vast  Edison  organization  is 
capable  of  rendering. 

Added  to  this  is  the  fact 
that  every  sale  of  a  New 
Edison  carries  a  worth 
while  profit,  in  most  cases 
requiring  less  effort  than 
merchandise  on  which  a 
much  smaller  profit  per  sale 
is  realized. 

Inquiries  may  be  addressed 
to  the  nearest  Edison  jobber 
in  the  list  on  the  back  cover 
of  this  issue,  or 


Thomas  A.  Edison,  Inc. 

279  Lakeside  Avenue 
Orange,  N.  J. 


a 


a 


1 


a. 


a 


lag  a  a  h  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  ajja  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  aggaggggMJgggggggHggliaggggggggggaggggggggggggggg^^g 


14 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 

 *  


Boston,  Mass.,  July  7. — Local  business  in  all 
the  stores  is  just  aboutat  the  top  notch  and 
June  surpassed  all  records  everywhere.  One 
feature  that  has  become  conspicuous  in  the 
past  few  weeks  is  the  prevalence  of  the  cash 
business  over  the  partial  payment  idea,  which 
means  sometimes  a  long  period  for  tied-up 
money.  Everywhere  there  is  a  marked  dispo- 
sition to  encourage  the  cash  transaction.  The 
quick  interchange  of  money  is  always  a  bene- 
fit to  general  trade.  There  is  a  strong  feeling 
that  with  the  end  of  summer  business  is  go- 
ing to  take  a  tremendous  boost,  and  in  this 
sentiment  the  talking  machine  men  only  share 
the  feeling  with  what  is  prevalent  everywhere 
in  the  business  world. 

Returns  from  Western  Trip 

Arthur  C.  Erisman,  manager  of  the  Boston 
department  of  the  Columbia  Graphophone  CO., 
has  just  returned  from  an  extended  trip 
through  the  Middle  West,  taken  at  the  solici- 
tation of  the  head  officers,  who  were  anxious 
that.  Mr.  Erisman  should  undertake  some 
special  work,  which  he  is  so  competent  to 
handle.  The  trip  included  visits  to  Buffalo, 
Pittsburgh,  Detroit,  Chicago,  Kansas  City,  St. 
Louis  and  Philadelphia.  He  found  business 
excellent  everywhere  and  the  trip  gave  him 
many  new  ideas  as  to  how  other  managers 
conduct  their  local  headquarters.  Mr.  Eris- 
man was  no  sooner  home  than  he  hurried 
away  to  New  York  for  a  few  days'  business 
conference. 

W.  L.  Currier  to  Portland 

Everyone  in  the  local  trade'  misses  Wallace 
L.  Currier,  late  manager  of  the  talking  ma- 
chine department  of  Chickering  &  Sons;  but 
Mr.  Currier,  with  characteristic  ambition  and 
hustle,  which  he  inherits  from  his  talented 
father,  Mason  P.  Currier,  manager  of  the 
Chickering  retail  warerooms,  looked  about  for 
an  opportunity  to  branch  out,  and  he  found 
just  this  opportunity  in  Portland,  Me.  This 
city  he  found  was  a  good  field  in  which  to  ex- 
ploit the  Edison  Diamond  Disc  machines,  so 
he  resigned  from  his  Boston  post  and  began 
work  upon  the  new  plan.  He  leased  quarters 
in  the  Masonic  Building  in  Portland  and  he 
found  quick  co-operation  from  the  Edison  peo- 
ple. He  had  hoped  to  open  his  warerooms 
several  days  ago,  but  that  was  not  possible 
because  of  the  details  involved  in  getting  a 
new  place  ready.  So  the  opening  is  taking 
place  on  the  10th  inst.    In  honor  of  the  open- 


ing his  friends  in  Chickering's  sent  Mr.  Currier 
a  handsome  palm  which  will  occupy  a  promi- 
nent place  in  the  new  warerooms.  Among 
those  who  will  go  down  for  the  opening  will 
be  Manager  Fred  H.  Silliman,  of  the  Pardee- 
Ellenberger  Co.,  and  L.  H.  Ripley,  of  the  same 
Boston  quarters. 

New  Manager  at  Chickering  &  Sons 

By  the  retirement  of  Wallace  Currier  to 
open  the  new  Edison  quarters  in  Portland, 
Ralph  Longfellow  becomes  manager  of.  the 
Edison  and  Victor  departments  at  the  Chick- 
ering &  Sons  Tremont  street  warerooms.  Mr. 
Longfellow  has  had  a  wide  experience  in  the 
talking  machine  business  and  is  well  equipped 
for  the  managerial  post.  In  August  Mr.  Long- 
fellow will  take  his  vacation,  going  to  Long 
Island,  but  -en  route  will  stop  off  at  New 
Haven  and  visit  his  brother,  Wilbur  W.  Long- 
fellow, who  formerly  was  with  the  Chickering 
house,  but  is  now  holding  a  responsible  posi- 
tion with  the  Pardee-Ellenberger  Co. 

Marriage  of  Guy  R.  Conor 

One  of  the  interesting  bits  of  news  of  the 
month  is  the  marriage  of  Guy  R.  Conor,  of  the 
traveling  staff  of  the  Pardee-Ellenberger  Co., 
and  Miss  Dorothea  Kathryn  Meehan,  of  Dor- 
chester, the  ceremony  having  taken  place  on 
June  28.  Just  now  Mr.  Conor  and  his  bride 
are  taking  a  honeymoon  among  the  Thousand 
Islands  in  the  St.  Lawrence.  On  their  return 
they  will  live  in  Argyle  street,  Dorchester. 
Vocalion  Co.'s  New  Dress 

The  warerooms  of  the  Vocalion  Co.,  at  190 
Boylston  street,  have  taken  on  a  new  dress 
suitable  to  the  warm  weather  season.  All  the 
furniture  has  been  covered  with  handsome 
printed  linens  which  give  just  the  right  sum- 
mer touch.  Manager  R.  S.  Hibshman,  of  this 
establishment,  states  that  the  June  business 
was  considerably  in  excess  of  what  might  rea- 
sonably have  been  expected.  Leo  E.  G.  Shat- 
ney,  floor  manager  of  the  house,  went  up  to 
Bangor  the  latter  part  of  June  to  attend  the 
wedding  of  a  sister.  Later  he  played  the  part 
of  host  to  the  newly-married  couple  here  in 
town  and  entertained  them  extensively  for  sev- 
eral days. 

Eastern  Talking  Machine  Co.'s  Camp 

All  aboard  for  Camp  "  'Tis  Ours,"  at  South- 
port,  Me.,  on  the  shores  of  the  Penobscot  River, 
say  the  boys  of  the  Eastern  Talking  Machine 
Co.  Members  of  Manager  Taft's  staff  have  been 
going  down  there  for  several  years  and  the  first 


group  to  get  away  this  season  will  be  Jerry 
Splaine,  Ed.  Welch  and  John  Maguire,  but  they 
won't  start  for  several  weeks  yet.  With  these 
boys  will  go  James  McDonald,  of  the  Columbia 
forces,  and  they're  all  anticipating  a  jolly,  good 
time.  Later  another  group  of  Eastern  chaps, 
including  Billy  Fitzgerald,  the  manager  of  the 
wholesale  department,  and  Mark  Read  and 
James  White,  will  start. 

Announce  Their  Engagement 
The  engagement  has  been  announced  of  Har- 
ry Rosen,  the  well-known  talking  machine  deal- 
er in  School  street,  and  Miss  Rosa  Caplan.  The 
couple  sent  to  their  friends  a  dainty  card,  on 
which  were  these  lines: 

We're  two  such  happy  people. 

We  wanted  you  to  know, 

And  so  we  send  this  little  card 

And  sign  ourselves  below. 
Silver  Cup  for  Steinert  Auto  Display 
In  the  automobile  parade  which  was  a  fea- 
ture of  the  Brookline  Fourth  of  July  celebra- 
tion, was  a  float  entered  by  the  well-known 
house  of  M.  Steinert  &  Sons  Co.,  in  which  sev- 
eral Victrolas  figured  conspicuously.  In  the 
center  of  the  float  was  a  Jewett  grand  piano, 
and  ranged  at  the  corners  were  the  Victrolas,  to 
which  were  attached  black  leather  funnels, 
which  protruded  through  masses  of  red,  white 
and  blue  bunting,  making  them  to  appear  like 
miniature  cannon.  Near  each  Victrola  stood  a 
khaki-clad  youth  which  still  further  carried  out 
the  idea  of  musical  preparedness.  The  float  de- 
servedly received  recognition  in  the  shape  of  a 
silver  cup  as  a  prize.  All  along  the  route  it  re- 
ceived many  words  of  approbation. 

An  Attractively  Arranged  Window 
In  one  of  the  windows  of  the  Eastern  Talk- 
ing Machine  Co.  is  a  most  inviting  looking  dis- 
play which  immediately  suggests  a  quiet  week 
in  the  woods.  It  is  a  camp  scene.  In  the  fore- 
ground is  a  fire,  over  which  is  suspended  a  ket- 
tle. Through  the  logs  of  wood  one  can  discern 
the  flames,  the  illusion  being  well  produced  by 
strips  of  red  and  yellow  paper.  There  is  a  tent 
with  rifle  and  fishing  rod  close  by  and  a  back- 
ground of  evergreens.  A  placard  suggests  the 
desirability  of  having  a  Victrola  as  an  important 
part  of  a  camping  outfit.  The  window  attracts 
many  passersby. 

Another  Seasonable  Display 
Another  house  that  has  an  attractive  window 
suggestive  of  camp  and  canoe  life,  is  that  of  A. 
McArthur  &  Co.,   111-117  Washington  street. 


RE-CREATION— Edison's  New  Art,  has  secured  for  the  New 
EDISON  Diamond  Disc  Phonograph  the  stamp  of  unqualified 
approval  from  the  cultured  music  lover  who  turns  a  deaf  ear 
toward  anything  that  smacks  of  mechanical  reproduction — the 
critic  who  will  have  nothing  short  of  the  actual  RE-CREATION 
of  musical  sound.  Added  to  this  is  the  fact  that  every  Edison 
dealer  has  plenty  of  "elbow  room." 

(From  a  recent  advertisement  by  Thomas  A.  Edison,  Inc.) 

We  can  add  to,  but  not  strengthen  the  truthfulness  and  accuracy  of 
the  foregoing.  We  can  say,  however,  that  two  PvE  Services  are  at  your 
disposal— each  a  separate  organization  of  post-graduate  experience. 


THE  PARDEE-ELLENBERGER  CO.,  INC. 

Edison  Jobbers  for  New  England,  with  complete  wholesale  offices  at 

BOSTON   and   NEW  HAVEN 


THE    TALKING    MACHINE  WORLD 


15 


THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND— (Continued  from  page  14) 


The  foreground  is  filled  in  with  mossy  turf  and 
small  rocks,  there  is  a  background  of  hilly  sug- 
gestiveness  and  a  tent,  boiling  kettle,  fishing 
rod,  net  and  gun,  all  carry  out  the  summer  va- 
cation idea.  A  small  Victrola  is  in  the  fore- 
ground and  the  Victor  dog  and  a  jack  rabbit 
are  features  of  the  scene. 

Interested  in  Baseball  Game 

The  talking  machine  boys  are  all  agog  over 
the  forthcoming  baseball  game  between  the 
Chickering  &  Sons  team  and  that  of  M.  Stein- 
ert  &  Sons  Co.,  which  is  to  be  played  on  Frank- 
lin Field  on  July  15.  The  Chickering  boys  are 
quite  enthusiastic  players,  and  they  have  won 
some  exciting  games  lately. 

Great  June  Business 

The  Columbia  Graphophone  Co.  had  the  big- 
gest June  business  in  the  history  of  the  local 
house,  and  the  complaint  is  that  there  is  a 
serious  shortage  of  machines.  The  Tremont 
street  headquarters  are  being  remodelled  at  the 
rear  of  the  ground  floor  in  order  to  give  more 
space  to  the  foreign  record  department,  which 
under  the  superintendence'  of  Frank  Mills  is 
growing  rapidly.  This  is  getting  to  be  a  very 
important  department  of  Manager  Erisman's 
business. 

Famous  Pitcher  Orders  Victrola 

The  Victor  department  of  the  Henry  F.  Miller 
Co.  had  a  visit  yesterday  from  "Dutch"  Leon- 
ard, the  famous  pitcher  of  the  Boston  Amer- 
icans, and  before  he  left  he  had  purchased  a 
high-priced  Victrola  and  a  large  bunch  of  choice 
records.  Warren  Batchelder,  the  manager  of 
the  department,  goes  away  on  the  15th  inst.  on 
his  vacation,  which  will  be  spent  with  his  family 
at  Pine  Point,  Me.  Percy  W.  Baker,  the  chief 
clerk,  will  take  his  vacation  the  first  week  in 
August. 

Proud  of  Business  Showing 

Manager  Frederick  H.  Silliman,  of  the  Par- 
dee-Ellenberger  Co.'s  Boston  headquarters,  is 
justifiably  proud  over  the  showing  his  depart- 
ment made  for  last  month,  which  he  said  was 
120  per  cent,  in  advance  of  the  business  of  a 
year  ago.  Even  more  business  might  have  been 
done  were  there  sufficient  machines  to  supply 
the  demand. 

Vacation  Now  Under  Way 

Manager  Francis  T.  White,  of  the  Edison  and 
Victor  departments  of  the  C.  C.  Harvey  Co., 
plans  to  spend  his  vacation  at  the  Ocean  House, 
Swampscott,  and  he  will  start  away  for  the  last 
two  weeks  in  July.  Louis  Coner,  one  of  his 
salesmen,  is  enjoying  an  automobile  trip  of  sev- 
eral days  through  New  York  State.  Manager 
White  says  July  has  made  a  very  good  start  in 
his  department. 

Some  of  those  already  away  on  their  vaca- 
tions at  the  Columbia  Graphophone  Co.'s  Bos- 
ton quarters  are  William  Townsend,  who  is  at 
York  Beach,  Me.  A.  A.  Magowan,  who  is  at 
his  home  in  Springfield;  R.  H.  Luscomb  and  his 
brother,  J.  F.  Luscomb,  who  are  in  Fall  River; 
Miss  Lillian  Dunigan,  also  at  York  Beach,  and 
Miss  Bessie  Langdon,  who  is  in  the  White 
Mountains. 

Enjoyed  Regular  Drive 

George  Lincoln  Parker's  Victor  and  Edison 
departments  enjoyed  a  regular  drive  during 
June,  and  Manager  John  Alsen  says  that  July 
has  started  off  very  well,  despite  some  rather 
hot  weather  which  the  town  is  now  experienc- 
ing. Mr.  Alsen  is  thinking  of  joining  some  of 
the  Eastern  Talking  Machine  boys  at  their 
camp  "Tis  Ours"  at  Southport,  Me.,  early  in 
August.  George  H.  Bishop,  of  Manager  Alsen's 
staff,  has  retired  from  the  talking  machine  busi- 
ness and  gone  to  New  York,  where  he  is  to  be- 
come purser  on  a  steamer  that  is  about  sailing 
for  Panama.  Eventually  he  hopes  to  sail 
around  South  America. 

Emilio  De  Gogorza  a  Victor 

Emilio  De  Gogorza,  the  Victor  artist,  whose 
"Non  e  Ver"  has  just  been  added  to  the 
July  catalog,  was  a  caller  at  the  warerooms  of 
the  Eastern  Talking  Machine  Co.  a  few  days 
ago.  He  came  down  from  Maine,  where  he 
left  his  wife,  Emma  Eames,  superintending  some 


large  functions  for  the  relief  of  the  French 
wounded. 

Personals 

H.  E.  Shartle,  of  the  Victor  Co.,  was  a  caller 
on  the  Boston  trade  lately,  making  the  rounds  of 
several  of  the  Victor  warerooms. 

Charles  Urlass,  of  the  Edison  and  Victor 
staffs,  at  Chickering  &  Sons,  is  one  of  the  first 
of  that  group  to  go  off  on  his  vacation.  Urlass 
has  lately  had  a  second  little  one  added  to  his 
family. 

Harlan  P.  Skelton,  of  the  Thomas  A.  Edison 
Co.,  has  made  splendid  recovery  from  his 
operation,  and  he  is  now  off  on  a  business  trip. 

W.  O.  Pardee,  head  of  the  Pardee-Ellenberger 
Co.  of  New  Haven,  was  in  town  a  few  days  ago 
and  said  that  he  is  planning  to  spend  his  vaca- 
tion up  in  the  White  Mountains  where  his 
family  will  accompany  him. 

W.  E.  Birdsell,  manager  of  the  F.  H.  Thomas 
Co.'s  Edison  department  at  the  Boylston  street 
headquarters,  was  one  of  those  attending  the 
Edison  conference  in  New  York  a  few  weeks 
ago,  and  he  came  back  home  with  a  new  lot  of 
enthusiasm.  Mr.  Birdsell  and  his  staff  have 
built  up  a  large  business  in  the  Edison  line. 

Miss  Gertrude  Woodman,  formerly  head  of 
the  talking  machine  department  of  the  Gilchrist 
Co.,  is  now  manager  of  the  talking  machine  de- 
partment at  the  Tremont  stores,  formerly  the 
old  Butler  establishment. 

NEEDLE  PRICES  TEND  UPWARD 

Lowell,  Mass.,  July  7. — C.  H.  Bagshaw,  gen- 
eral manager  of  W.  H.  Bagshaw,  talking  ma- 
chine needle  manufacturers,  in  a  statement  to 
a  representative  of  The  World,  stated  that  he 
sees  no  prospect  of  any  reduction  in  the  price 
of  needles.  "If  the  present  prices  are  changed 
at  all,"  Mr.  Bagshaw  added,  "I  think  they  will 
go  higher,  owing  to  the  tremendous  increases 
in  the  cost  of  special  needle  wire  and  every- 
thing else  that  enters  into  the  manufacture  of 
talking  machine  needles." 


BUSINESS  ACTIVITY  IN  WORCESTER 

All  Branches  of  Trade  Make  Good  Reports — 
Charging  of  Interest  No  Detriment 

Worcester,  Mass.,  July  6. — Business  in  all  the 
recognized  lines  of  talking  machines  is  of  large 
volume  the  past  month  and  there  is  no  likeli- 
hood of  there  being  any  let-up  in  the  business 
throughout  the  summer.  The  plan  of  no  records 
on  approval,  as  recommended  by  the  Victor  Co., 
appears  to  be  subscribed  to  by  nearly  all  the 
Victor  dealers  in  the  city,  and  thus  far  the  plan 
has  worked  advantageously  with  those  houses 
adopting  it.  The  plan  of  discouraging  lease  ac- 
counts through  charging  6  per  cent,  additional, 
appears  not  to  be  a  detriment  to  trade.  A  large 
class  of  the  buying  public  have  taken  to  it 
kindly  and  it  has  so  worked  out  that  many  more 
cash  accounts  are  now  on  the  books  of  some  of 
the  concerns  than  ever  before. 

JOINS  HIS  FATHER'S  BUSINESS 

Portsmouth,  N.  H.,  July  8. — The  firm  of  Joseph 
Hassett  Co.,  of  this  city,  which  has  large  and 
commodious  Victor  warerooms  in  the  center  of 
the  city  has  taken  on  a  new  member,  Joe  Has- 
sett, son  of  his  able  father.  The  son  has  just 
been  graduated  from  the  Portsmouth  High 
School  and  is  all  eager  for  business.  He  is 
well  posted  on  the  talking  machine  business  and 
will  prove  a  distinct  advantage  to  the  house. 
The  Hassett  warerooms,  a  most  progressive 
store,  has  furnished  may  ships  of  the  United 
States  Navy  with  Victor  outfits  and  Naval  at- 
taches are  among  its  best  customers. 

H.  T.  ABRAMS^  NEW  POST 

Hiram  T.  Abrams,  of  Portland,  Me.,  who 
some  years  ago  was  connected  with  the  talking 
machine  department  of  M.  Steinert  &  Sons,  has 
been  elected  president  of  the  Paramount  Film 
Corp.  of  America,  one  of  the  largest  producers 
of  motion  picture  films  in  the  United  States. 


Quick  Service 
for  Victor  Dealers 

There's  no  lost  motion  in  our  organization 
— no  red  tape  methods  in  our  order  depart- 
ment. Everybody  here  is  ready  and  eager 
to  help  you  to  do  business.  When  you 
want  something  in  the  Victor  line  right  oft, 
get  in  touch  with  us. 

Telephone  to  Steinert's 

Oxford  1330 

Remember  that  we  have  the  largest  and 
most  complete  stock  of  Victor  records  in 
New  England,  and  that  it  is  yours  to 
command. 

M.  Steinert  &  Sons  Co. 

35  ARCH  STREET,  BOSTON 


16 


THE    TALKING    MACHINE  WORLD 


Another  Talking-R 


A BIGGER  CONVENTION— tli 
gressing  and  growing  prosperou. 
trade-mark,  the  most  musically  sign 

Just  one  topic  for  discussion :  what  does  th 
cance — what  is  behind  the  "notes"? 


Tone  Quality  I 


Tone  quality  in  the  reproducing  construction  of  the 
Columbia  Grafonola.  Tone  quality  in  the  Columbia  Records 
that  are  bought  to  play  on  it — tone  quality  so  absolutely 
superior  that  every  buyer  of  a  Columbia  Record,  every  owner 
of  a  Columbia  Grafonola  knows  it  and  talks  about  it ! 


Prestige  I 


t 


Prestige  that  comes  to  a  dealer  in  handling  a  product  well 
made  and  well  advertised.  Prestige  that  comes  to  a  dealer  in 
handling  a  line  that  measures  up  to  every  expectation  of  the 
public.  There  is  no  line  advertised  today  with  greater  effect 
or  with  more  profitable  results  to  the  dealer  than  the  Columbia 
line  of  records  and  Grafonolas. 


1 


Progr  essivenessl 


Continuously,  day  in  and  day  out,  experts  in  every  manu- 
facturing department  of  the  Columbia  Graphophone  Company 
are  inventing  and  developing  improvements  which  ultimately 
bring  profits  to  the  pockets  of  Columbia  dealers. 


COLl 

Graphoph] 

Woolworth  t 


THE    TALKING    MACHINE  WORLD 


17 


chine  Convention! 


biggest  ever — of  the  dealers  pro- 
jnder  the  sign  of  the  "double-note" 
icant  trade-mark  in  the  world  today. 

trade-mark  mean  to  you — what  is  its  signifi- 


MBIA 

le  Company 

dg.,  New  York 


Stability ! 


t 


Merchandising  stability  in  manufacturing  method,  in 
selling  policy,  in  product,  plans  and  publicity.  The  fact  that 
every  statement  made  in  Columbia  advertising  is  true  is  a 
policy  of  business  stability  which  means  much. 


Success  ! 


The  success  of  the  past  year  has  been  a  story  of  enor- 
mously increased  demand  for  product,  enlarged  activities,  new 
factory  buildings,  new  plants,  additions  to  old  plants  and  a 
steady  upward  rise  of  production  and  output.  Increased  pro- 
duction and  increased  sales  are  the  plans  for  a  prosperous 
future  for  all  Columbia  dealers. 


Your  Interest! 


If  you  are  not  already  "in"  on  this  second  convention  it 
is  to  your  interest  to  put  all  your  ideas  and  enthusiasms 
behind  the  famous  Columbia  "Note  the  Notes"  trade-mark. 
It  is  to  your  interest  to  know  just  what  there  is  behind  this 
trade-mark.  It  is  to  your  interest  to  get  this  information 
today.    Our  answer  is  ready.    Ask  us  for  it. 


18  THE    TALKING    MACHINE  WORLD 


Needle  Questions 


1.  Who  made  the  first  needle? 

2.  Who  makes  the  most  needles? 

3.  Who  has  the  largest  needle  factory? 

4.  Who  makes  the  best  needles? 

5.  Who  uses  special  needle  steel? 

6.  Who  does  the  biggest  export  needle  trade? 

7.  Who  shipped  63,000,000  needles  in  10  days? 

8.  Where  should  I  buy  my  needles? 

Eight  Questions  and  ONE  Answer 


W.  H.  BAGSHAW 

LOWELL,  MASS. 


THE    TALKING    MACH3NE  WORLD 


19 


Big  business  booms  for  Columbia  dealers 
—Bert  Williams,  Al  Jolson,  Frank  Tinney, 
Weber  &  Fields,  Irene  Franklin  and  many 
others  of  equal  fame  in  the  field  of  humor. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


ACTIVE  SUMMER  TRADE  REPORTED  IN  SAN  FRANCISCO 

Talking  Machine  Dealers'  Association  Proving  an  Active  Force  in  the  Trade — Recent  Re- 
union a  Most  Enjoyable  One — Pacific  Coast  Dealers  Placing  Heavy  Orders  with  Man- 
ufacturers to  Meet  the  Demands  for  Fall  Trade — Jobbers  Leaving  for  Convention 


San  Francisco,  Cal.,  July  5. — Interest  in  talk- 
ing machines  does  not  seem  to  have  fallen  off 
a  great  deal  this  month  in  spite  of  the  summer 
season  uncertainties,  and  in  some  instances  an 
increase  in  business  is  reported  for  June.  In 
the  interior  the  dealers  are  enjoying  a  fairly 
normal  trade  also.  There  is  a  noticeable  in- 
crease in  the  prominence  given  to  lower  priced 
talking  machines  of  late.  Many  of  these  instru- 
ments are  purchased  for  the  use-  of  children. 
The  record  business  shows  a  stimulation  by 
reason  of  the  sale  of  cheap  machines,  so  the  big 
concerns  are  not  complaining.  The  local  talk- 
ing machine  people  all  report  dance  records  to 
be  the  best  sellers  this  month,  notably  the  fox 
trot  and  one  step  records.  These  are  much  in 
demand  at  summer  resorts  and  country  homes. 
Talking  Machine  Dealers  Meet 

The  Talking  Machine  Dealers'  Associations, 
of  the  San  Francisco  Bay  counties,  gathered  at 
their  regular  quarterly  meeting  and  dinner  in 
San  Francisco  on  the  evening  of  June  14,  and 
one  of  the  most  enthusiastic  meetings  ever  held 
by  them  is  reported.  The  dinner  was  held  at 
the  Old  Poodle  Dog  Cafe  and  covers  were 
laid  for  about  forty.  A  good  representa- 
tion of  the  dealers  from  Oakland,  Alameda, 
Richmond,  San  Francisco  and  other  near-by 
points  were  present  and  in  the  way  of  speeches 
and    entertainments,    the    members  excelled 


themselves.  This  dinner  was  arranged  by 
William  F.  Morton,  of  Sherman,  Clay  &  Co., 
chairman  of  the  executive  committee,  and  past 
master  of  manipulating  social  functions.  He 
was  accorded  a  hearty  vote  of  thanks  for  his 
signally  successful  endeavors  in  this  instance.. 
Among  the  speech  makers  must  be  mentioned 
C.  J.  Kenrick,  representing  the  Victor  Co.,  who 
spoke  on  salesmanship  and  sales  organization; 
Gus  Eilers,  of  the  Eilers'  Music  House,  who  told 
of-  his  recent  Eastern  trip  and  gave  an  interest- 
ing analytical  comparison  of  business  conditions 
in  the  East  and  West,  and  A.  W.  White,  mana- 
ger of  the  Emporium  talking  machine  depart- 
ment. Mr.  White's  little  talk  was  concerned 
with  the  why  and  wherefore  of  talking  machines 
in  a  department  store  and  the  ways  and  means 
of  selling  them.  Nor  must  there  be  omitted  the 
excellent  musical  numbers  rendered  by  Harvey 
Orr,  of  Sherman,  Clay  &  Co.,  who,  accompanied 
by  Jack  Fletcher,  of  the  same  company,  sang 
several  songs  in  a  tenor  voice  of  singular  rich- 
ness. It  was  remarked  that  Mr.  Orr's  voice  was 
of  the  timbre  adapted  to  records,  so  perhaps  he 
will  be  discovered  by  the  record  manufacturers 
some  day  and  thereafter  sing  to  the  nations. 
James  J.  Black,  with  his  ready  wit  and  alert 
executiveness,  served  as  toastmaster.  Joe  Scott, 
who  recently  started  in  business  at  the  stand 
of  George  Scott  on  Clement  street,  was  enrolled 


as  a  new  member,  and  the  Richmond  Hardware 
Co.,  Edison  dealers  of  Richmond,  was  also 
entered  for  membership. 

A.  W.  White,  manager  of  the  talking  machine 
department  of  the  Emporium,  says  business  in 
his  department  is  100  per  cent,  better  this  June 
than  a  year  ago.  The  Stewart  phonograph, 
made  by  the  Stewart  Phonograph  Corp.,  is  be- 
ing shown  at  the  Emporium.  High  grade  ma- 
chines of  the  smaller  models  are  selling  well  for 
the  country  trade. 

Andrew  McCarthy  Off  to  Convention 

Andrew  McCarthy,  of  Sherman,  Clay  &  Co., 
leaves  this  week  to  attend  the  annual  conven- 
tion of  the  National  Association  of  Talking 
Machine  Jobbers  at  Atlantic  City.  Being  presi- 
dent of  this  association,  he  will  preside  at  that 
gathering. 

Attended  Knights  Templar  Conclave 

Charles  Mauzy,  manager  of  the  Victor  and 
Columbia  talking  machine  departments  of  the 
Byron  Mauzy  Co.,  was  initiated  as  a  Knight 
Templar  last  week  and  is  a  present  attending 
the  national  conclave  of  the  Knights  Templar, 
being  held  in  Los  Angeles.  Byron  Mauzy,  his 
father,  is  also  a  Templar,  and  is  at  the  conven- 
tion, the  two  having  made  the  trip  by  auto- 
mobile. 

Joins  Pathe  Pathephone  Co. 

A.  T.  Morey,  well  known  to  the  Pacific  Coast 
furniture  trade,  has  joined  the  traveling  force 
of  the  Pathe  Pathephone  Co.  and  is  covering  his 
territory  in  Northern  California.  The  San 
Francisco  office  of  the  Pathe  Co.  reports  diffi- 
culty in  keeping  enough  $75  models  in  stock. 

E.  P.  La  Selle,  527  McDonald  avenue,  Rich- 
(Continucd  on  page  21) 


irmani  Therein 


(Switzerland) 


chime  Worfc 


SPECIALTY: 


t-C 


©tor 


AND  ALL  ACCESSORIES  FOR  THE  TALKING 
MACHINE  INDUSTRY,  SUCHfAS: 

SOUND  BOXES,  TONE  ARMS,  Etc. 


20 


THE   TALKING   MACHINE  WORLD 


DOMINO  QUALITY 


The  quality  of  the  Domino  Kecord  is  not  limited  to 
its  playing  qualities,  to  the  excellence  of  its  recordings 
and  the  honesty  of  its  manufacture.  It  is  apparent  in 
the  very  "look"  of  it,  in  the  label,  the  container,  the 
price  cards,  the  displays  and  all  the  incidental 
advertising  helps  which  are  being  issued  for  Domino 
dealers. 

The  aim  of  the  producers  and  the  distributors  is  to 
make  the  Domino  Kecord  a  clean-cut,  well- rounded, 
increasingly  profitable  dealer's  proposition,  to  give  it 
the  earmarks  of  "class"  in  all  the  little-big  things  that 
count  with  the  buying  public,  to  make  a  Domino 
Record  agency  a  genuine  and  growing  asset. 


Dealers,  jobbers  and  manufacturers  interested  in  pho- 
nographs which  play  a  vertical  cut  record  will  find  the 
Domino  line  of  particular  assistance  for  it  offers  a  quality 
record  at  a  popular  price,  a  price  which  will  enable 
every  family  to  own  more  records,  to  buy  more  new 
selections  and  thus  find  a  keener  zest  in  the  possession 
of  a  phonograph. 

New  recordings  for  August  ccntain  such  popular  vocal 
hits  as  "You're  a  Dangerous  Girl",  sung  by  O'Connell, 
"Old  Glory",  by  Alan  Turner,  "Shades  of  Night",  by 
Kichard  Darville  and  "Ladder  of  Koses"  by  Inez 
Barbour,  together  with  eight  new  dance  numbers, 
three  Hawaiian  melodies,  patriotic  songs  and  marches 
and  other  up-to-the-minute  selections. 


INTRODUCTORY  OFFEK 

Twelve  selected  double  disc  records  (selling  price,  35c  or  3  for  $1.00)  illustrating  the 
Domino  standard,  popular,  comic,  vocal  and  instrumental  selections,  will  be  sent  postpaid  to 
any  dealer  for  $2.50.  Or  a  double  sample  order  of  24  records  for  $5.00.  Advance 
August  list  mailed  on  request. 


THE  W.  R.  ANDERSON  COMPANY 


220  FIFTH  AVENUE 


NEW  YOPsK 


FACTORY  DISTRIBUTORS 


THE   TALKING   MACHINE  WORLD 


21 


TRADE  NEWS  FROM  SAN  FRANCISCO 

(Continued  from  page  19) 

mond,  Cal.,  has  had  his  Pathe  shop  going  for 
two  months  now  and  is  enjoying  a  very  en- 
couraging trade.  He  is  one  of  the  first  dealers 
in  small  communities  on  the  Coast  to  open  a 
Pathe  agency. 

Some  Edison  Activities 

C.  W.  Davis,  the  new  manager  of  the  Edi- 
son Shop  in  San  Francisco,  while  new  to  the 
talking  machine  business,  is  an  old  hand  at  the 
piano  business  and  is  very  well  known  to  the 
trade  in  the  Northwest.  He  was  recently  with 
Kohler  &  Chase  at  Portland. 

The  latest  recital  given  by  the  Edison  Shop 
was  especially  interesting  to  music  lovers.  Miss 
Zhay  Clark,  the  well  known  harpist  whose  pro- 
grams at  the  exposition  last  year  excited  enthu- 
siastic public  comment,  was  the  principal  par- 
ticipant. She  was  occompanied  on  the  violin 
by  Mrs.  Balis.  The  Edison  demonstration  con- 
certs grow  in  popularity. 

R.  T.  Haydock,  of  the  San  Francisco  Edison 
Shop,  is  on  his  vacation  at  Orange,  N.  J. 

A  new  dealer  to  handle  the  Edison  line  is 
Prouty,  of  Napa,  Cal. 

"Weingartner's,"  prominent  druggists  of  Palo 
Alto,  have  installed  the  Edison  line  and  have 
provided  a  modern  separate  department. 

"Wilson's,"  of  the  flourishing  little  city  of 
Martinez,  has  made  a  record  for  that  place  in 
the  phonograph  line.  Eight  Edison  machines 
were  sold  in  eight  days  of  this  month,  one  of 
which  was  a  $250  machine. 

Heavy  Orders  for  Columbia  Machines 

Fred  A.  Dennison,  Pacific  Coast  manager  for 
the  Columbia  Phonograph  Co.,  states  that  the 
Coast  dealers  are  ordering  heavily  for  fall  de- 
livery well  in  advance  this  year  on  account  of 
the  desire  to  make  sure  of  having  plenty  of 
stock  at  the  right  time.  Mr.  Dennison  returned 
last  week  from  an  eight-day  pleasure  trip  to 
Los  Angeles.  He  made  the  trip  by  automobile 
and  was  accompanied  by  his  family.  Though 
meant  as  a  pleasure  trip,  he  found  that  business 
followed  him  on  the  road  and  waited  ahead  for 
him  in  Los  Angeles.  The  only  way  to  take  a 
real  vacation  these  days,  he  says,  is  to  go  up 
in  a  balloon. 

L.  C.  Ackley,  formerly  a  talking  machine 
dealer  at  San  Fernando,  Cal.,  is  now  on  the 
traveling  force  of  the  Columbia  Co.,  making 
territory  in  Southern  California,  with  headquar- 
ters at  the  Los  Angeles  office. 

L.  V.  Ridgeway,  representing  Lyon  &  Healy, 
of  Chicago,  has  been  calling  on  the  local  trade. 
Still  Visiting  Around  New  York 

George  R.  Hughes,  of  the  Wiley  B.  Allen  Co., 


is  a  short  phrase  but  it  simplifies  much.  It  is  a  dealer's  pledge  of  friend- 
ship for  a  distributor;  gained,  not  by  one  purchase,  but  by  rendering  intelli- 
gent, courteous  service,  with  every  transaction,  large  or  small,  extending  over 
a  period  of  time.  We  are  happy  to  say  our  distributorship  is  "my  distribu- 
tor" for  an  increasing  number  of  dealers  who  have  compared  our  methods,  our 
service,  our  large  and  extensive  stock,  and  have  found  them  to  be  just  a  little 

better  than  elsewhere. 


Allen 


Portland      M  a 


attended  the  national  convention  of  the  Piano 
Merchants'  Association  in  New  York  and  will 
remain  in  the  East  to  attend  the  convention  of 
the  Talking  Machine  Jobbers  at  Atlantic  City. 
Before  returning  to  San  Francisco  he  will  also 
visit  several  talking  machine  factories. 

Some  Other  Trade  Brieflets 

James  J.  Black,  manager  of  the  Wiley  B. 
Allen  talking  machine  department,  has  left  for 
an  automobile  trip  to  the  Yosemite  Valley. 

F.  B.  Travers,  manager  of  the  Sonora  Phono- 
graph Co.,  has  just  been  making  a  call  on  the 
trade  in  the  South.  He  states  that  business  in 
the  Sonora  line  is  in  fine  shape  on  the  Coast. 

E.  M.  Bonnell,  the  Los  Angeles  manager  for 
the  Pathephone  Co.,  is  East  on  a  visit. 

A.  J.  Kendrick,  representing  the  Victor  Talk- 
ing Machine  Co.,  has  left  for  the  East. 


EDISON  EMPLOYES  OFF  FOR  FRONT 

Work  was  suspended  at  several  of  the  plants 
of  Thomas  A.  Edison,  Inc.,  at  Orange,  N.  J., 
for  about  a  half  hour  on  Thursday,  June  22,  the 
day  on  which  the  militia  from  the  Oranges,  in 
New  Jersey,  left  for  Sea  Girt,  where  the  State 
forces  were  mobilizing.  The  soldiers  left  on 
the  Erie  railroad,  which  runs  close  to  the  Edi- 
son works,  and  they  entrained  near-by. 

A  great  crowd  of  employes  swarmed  the  vi- 
cinity of  the  tracks  and  said  good-bye  to  the 
departing  soldiers.  Nearly  one  hundred  of  the 
three  hundred  who  left  had  been  employed  in 
the  Edison  industries.  The  whistle  continued 
to  salute  the  militiamen  until  the  train  had 
pulled  out  of  the  yard  and  the  last  sight  that 
the  soldiers  saw  was  the  farewells  waved  to 
them  from  the  windows  of  the  factory. 


We  Fill  Your  Orders 


Records: 


You  cannot  afford  at 
this  time  to  be  with- 
out the  services  of  a 
Jobber  who  guarantees 
to  fill  your  orders. 


i 


Machines: 


Almost  daily  ship- 
ments by  the  Factory 
and  by  concentrating 
our  efforts  enables  our 
extending  unequaled 
service. 


Cleveland  is  the  logical  Center  between  New  York  and  Chicago  and  our  Shipping  Facilities  are 
unequaled.     You  save  Time,  Increase  your  Profits  and  reduce  operating  expenses. 


A  TRIAL  WILL  CONVINCE 


ECLIPSE  MUSICAL  CO 


VICTOR 
Distributors 


CLEVELAND 


22 


THE   TALKING   MACHINE  WORLD 


EDISON  OBSERVES  FLAG  DAY 


Great  Inventor  Takes  Part  in  Exercises  at  Edi- 
son Plant  in  Orange,  N.  J. 


Flag  Day,  June  14,  saw  the  second  formal 
Edison    celebration    of    the    holiday    at  the 

Thomas  A.  Edison, 
Inc.,  plants  at 
Orange,  N.  J.  The 
observance  was 
marked  by  a  flag 
raising,  Mr.  Edison 
himself  hauling  Old 
Glory  up  to  a  con- 
spicuous place  on 
his  laboratory. 
When  it  was  waving 
proudly  in  the 
breeze,  Mr.  Edison 
led  the  crowd  in 
saluting  it,  as  shown 
in  the  picture  of  the 
great  inventor, 
given  herewith.  The 
celebration  of  Flag 
Day  at  the  Edison 
plants  was  consid- 
ered of  especial  sig- 
nificance this  year 
in  view  of  the  atti- 
-J  tude  that  Mr.  Edi- 
Edison  Salutes  Flag  son  has  taken  to- 
ward   the    question    of   national  preparedness. 

The  observance  took  place  at  noon,  occupy- 
ing about  a  half  hour.  While  the  ceremonies 
were  in  progress  inside  the  laboratory  fence, 
thousands  of  employes  watched  and  listened 
from  the  outside.  One  of  the  features  of  the 
program  was  the  appearance  of  the  Edison 
band,  a  new  musical  organization  connected 
with  the  Edison  industries,  which  played  its 
first  public  program  on  this  occasion.  The  mu- 
sicians accompanied  the  singing  of  "The  Star 
Spangled  Banner,"  and  then  played  "America 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operates  on  all  currents) 
WALTER  THORPE,  Manufacturer,  29  West  34th  Street,  NEW  YORK  CITY 


I  Love  You,"  as  well  as  several  marches  and 
popular  selections,  with  vim  and  spirit. 


MACHINE  FUNERAL  RITES 

Scott  Plans  Talking  Machine  Discs  for  Use  in 
Remote  Places 


DANCING  PROVES  ATTRACTION 

At  the  Retail  Store  of  Gately-Haire  Co.,  Inc., 
Albany,  N.  Y. 


In  line  with  the  present  day  entertainment 
policies  of  progressive  talking  machine  stores, 
John  L.  Gately,  president  of  the  Gately-Haire 


Lake  City,  Minn.,  July  1. — Death  soon  will 
have  lost  its  sting.  James  Scott,  of  this  city,  is 
planning  a  series  of  disc  talking  machine 
records  for  use  at  funerals  in  remote  places. 
The  records  will  contain  a  funeral  oration,  a 
song  by  a  quartet  and  a  prayer. 

Various  types  of  records  are  planned.  Ac- 
cording to  Scott,  a  Presbyterian  will  have  a 
strong  Presbyterian  program,  Baptists  will 
have  characteristic  sermons,  and  so  on  for 
every  denomination. 

If  a  strong  eulogy  is  desired,  it  will  be  forth- 
coming. The  entire  program  will  cost  not  to 
exceed  $1. 


The  Putnam-Frost  Bros.,  of  Newfield,  N.  J., 
have  moved  their  talking  machine  store  to  a 
larger  establishment  on  Broadway  in  order  to 
accommodate  the  increasing  demand  for  Vic- 
tor Victrolas. 


The  Metropolitan  Sales  Co.,  New  York,  deal- 
ing in  talking  machines,  records  and  cabinets, 
has  been  incorporated  at  Albany  with  a  capital 
of  $300,000. 


■ 

1'  1 

H 

Boone  Medford  and  J.  E.  Massie,  of  Waynes- 
ville,  N.  C,  are  featuring  the  Columbia  Grafo- 
nola,  a  large  stock  of  machines  and  records  be- 
ing carried. 


Miss  Durkee 

Co.,  Inc.,  Albany,  N.  Y.,  in  its  retail  store,  is 
featuring  Miss  Geraldine  Noble  Durkee,  age 
six  years,  who  is  appearing  in  a  series  of  dances 
to  the  music  of  the  Victor  talking  machine. 
Her  performance  before  enthusiastic  audiences 
always  creates  a  furor. 


The  Standard  Popular  Priced  Talking  Machine  Record 

Operaphone  Records 

have  stood  the  test  and  are  now  a  demonstrated  success.  They  are  sold  by 
hundreds  of  dealers,  from  coast  to  coast — and  the  demand  is  growing  all  the 
time.  Conscientious  effort  to  produce  and  deliver  records  according  to  our 
promises  has  spelled  success  for  us. 

In  six  months  our  catalogue  has  grown  from  12  to  90  numbers- — 180  selections — no  duplicates, 
of  the  finest  standard  and  popular  music — vocal  and  instrumental — rendered  by  experienced 
and  popular  artists. 

We  want  every  dealer  who  sells  talking  machines  equipped  with  a  universal  tone  arm  to  sell 
OPERAPHONE  RECORDS.  One  sells  the  other.  The  demand  for  a  popular  priced  record 
is  big  and  Operaphone  Records  satisfy  that  demand.    They  sell  quickly  on  demonstration. 

Dealers  can  make  no  mistake  carrying  OPERAPHONE  RECORDS,  they  are  8  inches  in  diameter, 
double  sided,  and  have  more  music  than  the  10  inch  records  of  other  makes.  They  are 
"vertical"  or  "up  and  down'  cut,  but  play  with  a  steel  needle,  no  jewel  point  required. 

OPERAPHONE  RECORDS  are  played  on  the  standard  phonographs  not  equipped  with 
universal  tone  arms  with  a  small  adapter  or  attachment,  which  is  easy  to  use  and  costs  little. 

The  OPERAPHONE  goal  is  the  production  of  the  best  phonograph  record  in  the  market  and 

we  are  making  good. 

We  solicit  inquiries;  and  will  send  catalogue  and  price  list  on  request. 

Operaphone  Manufacturing  Corporation,  2Ne Jy^^n61?!6 

752  INSURANCE  EXCHANGE,  JACKSON  BOULEVARD,  CHICAGO,  ILL. 


THE    TALKING    MACHINE  WORLD 


23 


608 

Golden  Oak.    For  Victrola  VIII. 
607  lor  Columbia  Jewel 


504 

Golden  Oak.    For  Victrola  IV.  and 
Columbia  Meteor. 


809 

Mahogany,   Golden,   Fumed   or  Weath- 
ered Oak.    For  Victrola  FX. 


Cabinet  Supremacy 


No  Matter  What  Make  of  Talking  Machine  You  Handle, 
Whether  Victor,  Columbia,-  Edison,  Sonora,  Pathe,  Vocalion,  Etc., 
Our  Cabinets  Will  FIT  and  MATCH  them  Perfectly,  Giving  them 
that  "Cabinetmatch"  appearance. 

Quality,  Price  and  Service 

Are  the  most  important  factors  when  purchasing  cabinets. 
You  will  find  the  best  material,  construction  and  finish  in  our  mer- 
chandise, at  prices  that  are  unequalled  for  cabinets  of  their  kind. 

Write  today  for  our  Catalog  and  be 
Prepared    for    Your    Fall  Business 

SCHLOSS  BROTHERS 


503 

Golden  Oak  and  Mahogany.    For  Vic- 
trola   IV.    and    VI.,    Columbia  Meteor, 
Eclipse  and  Jewel. 


637-645  WEST  55th  STREET 


NEW  YORK 


Phone,  Columbus  7947 


610 

Mahogany,   Golden,   Fumed  or  Weath- 
ered Oak,  for  Victrola  IX.    No.  609  for 
Old    Victrola    IX.      611    for  Columbia 
Favorite.     612  for  Edison  80. 


700 

Mahogany,    Golden,   Fumed   or  Weathered 
Oak  for  Victrola  IX.    No.  601  for  Old  Vic- 
trola IX.    603  for  Columbia  Favorite.  604 
for  Edison  A-80. 


506 

Golden  Oak.    For  Victrola  VI. 
505  for  Columbia  Meteor. 


Mahogany,   Golden,   Fumed   or  Weathered 
Oak.    For  Victrola  rx.     No.  701  for  Old 
Victrola   IX.     703   for   Columbia  Favorite. 
704  for  Edison  A-80. 


24 


THE   TALKING   MACHINE  WORLD 


PATRIOTIC  RECORDS  IN  DEMAND 

Indianapolis  Dealers  Find  Mobilization  Helps 
Sale  of  Patriotic  Numbers 

Indianapolis,  Ind.,  July  6. — Talking  machine 
dealers  here  have  been  featuring  the  talking 
machines  and  records  to  good  advantage  in 
catering  to  the  public's  demand  for  patriotic 
music,  following  the  mobilization  of  the  State 
militia.  In  fact,  the  Columbia  machine  took  a 
foremost  place  in  connection  with  the  recruit- 
ing. A.  W.  Roos,  local  manager  for  the  Colum- 
bia Co.,  lent  two  machines  and  supplied  patri- 
otic records  for  two  of  the  downtown  recruit- 
ing stations.  In  this  manner,  it  was  an  easy- 
matter  for  the  recruiting  officers  to  attract  and 
hold  the  crowds.  There  was  no  doubt  but  that 
the  music  encouraged  many  enlistments. 

Mr.  Roos  is  greatly  pleased  the  way  business 
continues.  With  the  record  for  June  practically 
three  times  as  large  as  for  the  month  of  June 
in  1915,  Mr.  Roos  states  that  the  total  business 
up  to  date  is  close  to  the  entire  total  of  1915. 


D.  Sommers  &  Co.,  which  several  months 
ago  began  handling  the  Columbia  line,  is  now 
about  to  enlarge  its  talking  machine  department 
and  considers  doubling  or  trebling  the  space. 

Two  good  accounts  for  the  Columbia  Co. 
were  opened  in  Terre  Haute  with  the  Harvey 
Furniture  Store  and  the  Scott-Hart  Furniture 
Store.  Several  counties  from  the  Chicago  dis- 
trict have  been  added  to  Mr.  Roos'  territory 
in  Northern  Central  Indiana. 

The  Western  Columbia  Cabinet  Co.,  which 
has  been  doing  business  here  for  about  a  year, 
will  close  its  plant  here  within  the  next  thirty 
days.  The  machinery  has  been  moved  to  the 
Stout-Mehornay-Duckwall  Co.,  of  Salem,  Ind., 
which  owned  and  operated  the  local  plant. 

V.  N.  Shischcoff,  the  enterprising  naturalized 
American,  who  built  up  a  small  talking  machine 
business  in  the  foreign  district  of  Indianapolis, 
has  advanced  to  the  point  where  he  could  give 
up  his  box  car  quarters  and  has  fitted  up  a  nice 
store  at  530  West  Washington  street.  He 
handles  the  Columbia  line  exclusively. 


George  Stewart,  of  the  Stewart  Talking  Ma- 
chine Co.,  Victor  jobbers,  is  on  a  trip  to  the 
East.  After  a  visit  at  the  Victor  factory,  Mr. 
Stewart  went  to  the  convention  of  the  Asso- 
ciated Advertisers'  Clubs  of  the  World  in  Phila- 
delphia. E.  B.  Knight,  advertising  manager  for 
the  Stewart  Co.,  is  on  his  vacation.  He  accom- 
panied Mr.  Stewart  to  the  Victor  factory  and 
later  to  Philadelphia. 

Walter  E.  Kipp,  of  the  Kipp  Phonograph  Co.,  is 
taking  a  short  vacation  along  with  his  business 
matters.  Jewell  Cartmill,  secretary  of  the  com- 
pany, reports  that  the  Edison  business  is  good. 

At  the  Edison  shop  business  is  considered 
as  keeping  up  with  the  rest  of  the  year,  al- 
though there  is  a  slight  falling  off  due  to  the 
summer  season. 

M.  P.  Tobin,  of  the  Pathe  Phonograph  Co., 
Inc.,  says  that  the  advertising  song,  "At  Home 
With  My  Pathe  Pathephone,"  has  been  meeting 
with  approval.  Mr.  Tobin  has  added  another 
man  to  his  forces,  E.  R.  Miller,  of  Indianapolis, 
who  will  look  after  the  retail  sales  in  the  store. 

  \ 


DO  YOU  REALIZE  THE  FACT-MR.  DEALER 


A  BIG  VICTOR  RECORD  TRADE  IS  MORE  PROFITABLE  TO  YOU 
THAN  THE  SAME  AMOUNT  OF  VICTOR  MACHINE  BUSINESS? 


RECORDS  ARE  SOLD  FOR  CASH 

MOST  MACHINES  ARE  SOLD  ON  INSTALLMENTS 


WHICH  DO  YOU  PREFER— CASH,  OR  12  TO  24  MONTH  PROMISES? 


A  WISE  DEALER  WILL  CARRY  AT  ALL  TIMES  EVERY 
RECORD  IN  THE  VICTOR  CATALOGUE 


IF  YOU  ARE  NOT  DOING  THIS  YOU  ARE  LOSING  MONEY 


COMMENCE  TO  THINK  ABOUT  YOUR  FALL  RECORD  STOCK  NOW.  BUY 
AN  ADVANCE  SUPPLY  OF  STANDARD  SELECTIONS  AND  THEREBY  PRE- 
PARE YOURSELF  FOR  ANY  SHORTAGE  THAT  MAY  OCCUR  LATER.  THE 
DEMAND  THIS  FALL  WILL  BE  ENORMOUS. 

PUSH  THE  SALE  OF  VICTOR  RECORDS 

SEND  US  YOUR  RECORD  ORDERS— AMERICAN  SERVICE  IS  GOOD  SERVICE. 
THOSE  DEALERS  WHO  HAVE  TRIED  IT  KNOW.    WE  CAN  SHOW  YOU. 
IF  YOU  ARE  STILL  UNACQUAINTED  WITH  IT. 

BE  A  REGULAR  AMERICAN  DEALER 


AMERICAN  TALKING  MACHINE  COMPANY 

368  LIVINGSTON  STREET  BROOKLYN,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


25 


Every  Columbia  Grafonola  sold  brings  you 
one  big  profit  right  on  the  spot,  and  then 
starts  off  on  a  steady  non-stop  run  of 
record  dividends. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


FIFTH  ANNUAL  EDISON  FIELD  DAY 

Two  Thousand  Employes  of  Thomas  A.  Edison, 
Inc.,  Enjoy  Outing  at   Olympic  Park 


The  fifth  annual  field  day  of  the  employes  of 
Thomas  A.  Edison,  Inc.,  of  Orange,  N.  J.,  was 
held  on  June  17  at  Olympic  Park,  in  Newark. 
Fully  two  thousand  persons  who  are  connected 
with  the  Edison  industries  gathered  at  the  park 
and  participated  in,  or  were  witnesses  of,  a  fine 
program  of  athletic  events.  Mr.  Edison  occu- 
pied a  prominent  place  in  the  grandstand  and 
awarded  a  handsome  cup  to  the  individual  who 
won  the  greatest  number  of  points  in  the  vari- 
ous contests.  He  manifested  a  deep  interest  in 
the  proceedings  and  frequently  applauded  the 
efforts  of  the  contestants. 

There  were  twenty-seven  events  on  the  pro- 
gram and  seven  of  these  were  for  the  ladies. 
The  rest  were  confined  to  the  men  and  boys  and 
they  included  all  kinds  of  legitimate  and  freak 
contests.    At  the  close  of  the  sports,  late  in  the 

I! 


afternoon,  the  majority  of  those  who  had  come 
to  the  park  for  the  events  of  the  afternoon  re- 
mained for  the  evening  and  enjoyed  dancing  and 
other  amusements  afforded  by  the  park.  The 
annual  Edison  field  day  is  marked  by  a  com- 
plete suspension  of  work  in  the  Edison  indus- 
tries. It  is  Mr.  Edison's  gift  to  his  employes 
and  it  is  highly  appreciated  and  made  the  most 
of  by  the  thousands  of  men  and  women  who 
are  employed  in  the  industries  controlled  by 
the  great  inventor. 


COMBINED  TALKER  AND  TELEGRAPH 

Details  of  Invention  of  Dr.  Max  Herz,  a  Prom- 
inent Vienna  Scientist 


Braile  books.  The  principle  of  the  new  device 
lies  in  the  conveying  of  Morse  or  other  tele- 
graphic signs  to  the  blind  through  the  sense 
of  hearing.  On  the  machine  are  placed  small 
records,  each  of  which  may  contain  a  whole 
story  written  out  in  code. 

To  produce  these  records  a  further  instru- 
ment, composed  of  two  Morse  keys  and  elec- 
tric sounders,  is  required,  the  sounders  being 
connected  with  a  needle  which  cuts  into  the 
prepared  wax  record.  The  records  consist  only 
of  long  and  short  sounds  and  they  can  be  sold 
at  extraordinarily  low  prices.  It  is  proposed 
through  this  medium  to  issue  a  daily  news- 
paper for  the  blind,  which  will  contain  the  im- 
portant news  of  the  day. 


A  dispatch  from  Vienna,  Austria,  of  recent 
date  notes  that  Dr.  Max  Herz,  a  well-known 
Vienna  scientist,  has  invented  a  sort  of  combi- 
nation of  talking  machine  and  telegraph  which 
will  enable  the  blind  to  "read"  with  far  greater 
ease  than  the  present  cumbersome  and  costly 

nun 


TAKES  CHARGE  IN  WOOSTER 

S.  Townsley,  formerly  with  John  Wana- 
maker,  New  York,  has  been  placed  in  charge 
of  the  Victor  department  of  the  Hoffman 
Music  Store,  in  Wooster,  O. 

Ill 


■  HIIIIIIIIIIIIHUIIIII 


mill 


DITSON 

VICTOR  SERVICE 

For  many  years  we  have  helped  dealers  to  grow,  not  only  dealers 
in  Victor  talking  machines,  records  and  supplies,  but  also 
dealers  in  Musical  Merchandise  and  Sheet  Music. 

This  experience  is  at  your  service  and  it  is  the  kind  that  has  been  developed 
by  actual  service  on  the  firing  line. 

So  when  you  use  Ditson  Service,  you  secure  the  best.  Let  us  talk  over  a  "Fall 
Campaign"  with  you. 


Oliver  Ditson  Company 

BOSTON 


Chas.  H.  Ditson  &  Co. 

NEW  YORK 


(     ^IIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU  ■ 


IlilUilliillllllllllllllllim 


lllllllllllilllil 


26 


THE    TALKING    MACHINE  WORLD 


MILWAUKEE  TRADE  IN  EXCESS  OF  THAT  OF  LAST  YEAR 

Shortage  of  Machines  in  All  Styles  Being  Felt — Sale  of  Records  Being  Pushed  with  Vigor 
— Emil  O.  Schmidt  Store  Opened — Novel  Idea  in  Demonstration  Room  Decorations  at 
Badger  Talking  Machine  Shop — Schefft  &  Sons  Recovering  from  Fire — News  of  Month 


Milwaukee,  Wis.,  July  5. — Wholesalers  and  job- 
bers in  talking  machines  agree  that  the  volume 
of  business  in  June  is  considerably  in  excess  of 
that  for  the  same  month  last  year,  and  it  is  a 
conservative  statement  to  say  that  business  dur- 
ing the  past  month  is  the  best  Milwaukee 
houses  have  ever  experienced. 

The  shortage  of  machines  is  still  a  problem 
that  Milwaukee  dealers  are  battling  with.  In 
the  words  of  one  large  retailer,  there  always 
has  been  a  shortage  and  there  always  is  likely 
to  be  a  shortage.  Sales  are  continually  ahead 
of  the  supply,  but  it  seems  that  Milwaukee 
buyers  at  least  are  good  waiters  and  rather  ex- 
pect that  they  will  be  required  to  wait  for  de- 
liveries, particularly  when  they  buy  special  case 
styles.    There  has  been  a  shortage  of  fumed  oak 


talkers  for  some  months  and  there  is  no  relief 

in  sight. 

Milwaukee  dealers  are  more  concerned  with 
the  sale  of  records  than  of  machines,  judging 
from  the  extraordinary  efforts  directed  that 
way,  and  the  many  original  ways  and  means 
that  are  being  devised  to  push  sales  of  records. 

The  Mexican  embroglio  has  not  seemed  to 
affect  business  to  an  appreciable  extent,  al- 
though tradesmen  realize  that  any  kind  of  a 
scare  like  this  induces  people  to  "pull  in  their 
horns,"  as  it  were,  and  restrict  their  buying  to 
some  extent  because  a  rainy  day  may  come 
later. 

Opening  of  Emil  O.  Schmidt  Store 

This  month  there  is  to  be  recorded  the  open- 
ing of  another  elaborate  music  establishment, 


which  is  without  doubt  one  of  the  finest  Pathe 
representations  in  the  Middle  West.  The  Emil 
O.  Schmidt  Co.  has  moved  into  its  new  store 
at  525  Grand  avenue,  in  the  Palace  Hippodrome 
Building,  now  being  completed  at  a  cost  of 
$600,000.  The  Schmidt  Co.  was  delayed  nearly 
three  weeks  in  occupying  the  new  quarters  be- 
cause the  contractors  met  with  unexpected  de- 
lays. The  formal  opening  was  held  June  24 
and  26.  The  company  is  primarily  a  piano 
dealer,  but  it  has  recently  taken  on  the  Pathe 
and  is  doing  a  splendid  business.  The  Pathe 
parlors  are  among  the  "swellest"  in  the  city  and 
occupy  a  large  part  of  the  second  floor,  where 
a  recital  hall  seating  150  people  has  been  set 
apart.  The  talking  machine  department  is  under 
the  direct  charge  of  Henry  M.  Steussy,  secre- 
tary and  treasurer  of  the  Schmidt  Co.,  who 
recently  moved  to  Milwaukee  from  New  Glarus, 
Wis.  Emil  O.  Schmidt  is  president  and  general 
manager  of  the  entire  business,  which  recently 
was  incorporated  with  an  authorized-  capital 
stock  of  $50,000. 

The  Badger  Talking  Machine  Shop  Active 

The  Badger  Talking  Machine  Shop,  which  re- 
cently took  occupancy  of  its  new  building  at 
425  Grand  avenue,  and  is  an  exclusive  Victor 
retailer,  lias  been  changed  to  a  separate  corpora- 
tion from  the  Badger  Talking  Machine  Co.,  135 
Second  street,  Victor  jobber  and  wholesaler. 
The  name  of  Badger  Talking  Machine  Shop  is 
retained  by  the  new  corporation.  The  capital 
stock  is  $40,000  and  R.  H.  Zinke,  W.  C.  Schmidt 
and  Adele  Vogt  appear  as  incorporators.  Mana- 
ger Zinke  is  working  out  some  new  and  novel 
sales  methods,  with  particular  reference  to  rec- 
ords, and  the  big  recital  hall  on  the  second  floor 
is  open  to  the  public  at  all  times.  It  is  equipped 
with  a  Kimball  grand  piano,  and  Mr.  Zinke  has 
recently  been  making  a  specialty  of  teaching 
pianists  to  accompany  vocal  records  without 
charge.  Naturally,  this  method  has  made  a 
large  number  of  sales  of  operatic  vocal  records, 
which  all  dealers  know  are  profitable  to  sell. 
Dance  records  are  also  pushed,  and  when  the 
July  records  came  out  Mr.  Zinke  extended  a 
cordial  invitation  to  lovers  of  dancing  to  use  his 
recital  hall  for  trying  out  the  terpsichorean 
selections.    Many  took  advantage  of  the  offer. 

Manager  Zinke  has  also  originated  a  new  idea 
in  making  each  of  his  demonstrating  booths 
typify  something  different  from  the  other.  For 
instance,  one  booth  has  been  decked  out  as  a 
"black  and  white  outing  room."  On  these  hot 
days  a  person  actually  feels  cool  just  by  looking 
into  the  room,  and  after  sitting  in  it  for  a  few 
minutes  and  listening  to  a  number  of  breezy 
records,  it  is  not  a  far  stretch  of  the  imagina- 
tion to  feel  as  if  he  were  on  the  porch  of  a 
summer  home  on  the  shores  of  some  fine  lake 
in  the  north  of  Wisconsin.    Electric  fans  add 


BALANCE 


S 


oun 


d  B 


ox 


Half  Size  No.  2 


HTHE  new  No.  2M  Balance  Sound  Box,  with  the 
improved  Metalloy  Diaphragm,  is  a  revelation  for 
tonal  reproduction.  Several  of  the  largest  phonograph 
manufacturers  have  adopted  it. 

Strictly  high  class.  Jobbers  and  manufacturers  write 
for  prices.  We  can  make  prompt  delivery.  No  orders 
too  large  or  too  small. 

A.  F.  Meisselbach  &  Bro. 

Factories:  Prospect  Street  and  Congress  Street 


Office:  29  Congress  Street 


Newark 


New  Jersey 


We  also  manufacture 

SAPPHIRE 
NEEDLES 


TONE  ARMS  MOTORS 


Made  from  brass  tubing,  light 
and  highly  finished 


Only  of  the  highest 
quality 


The  Paramount 
Record  Brush 

For  cleaning  the  grooves  of  Phono- 
graph and  Talking  Machine  Records. 
Removes  grit,  takes  off  finger  marks, 
improves  the  tone.  Made  of  soft  black 
hair,  set  in  solid  rosewood  backs, 
highly  polished. 

Will  not  injure  the  Records.  Retails 
for  25c-35c  and  50c.  Sold  by  distrib- 
utors and  jobbers  of  Phonographs  and 
Talking  Machines. 

MANUFACTURED  BY 

Frederick  M.  Hoyt  &  Brother 

Brush  Manufacturers 
TROY,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


27 


The  completeness  of  the  Columbia  line ;  its 
rapidly  growing  popularity;  the  lair  and 
solid  policy  of  the  Company— these  are 
three  good  reasons  why  the  Columbia  line 
cannot  safely  be  ignored. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


a  touch  of  breeziness  that  makes  the  illusion 
more  distinct.  The  other  booths  are  being  ar- 
ranged on  other  lines,  such  as  a  Japanese  room, 
a  military  room,  and  so  on. 

New  Pathe  Dealers 

The  Pathephone  Co.  of  Wisconsin,  185  Fourth 
street,  this  city,  has  recently  appointed  a  large 
number  of  new  dealers  throughout  Wisconsin. 
Manager  Lawrence  McGreal  is  among  the  job- 
bers who  are  suffering  from  a  shortage  of  ma- 
chines and  in  spite  of  repeated  shipments,  is 
hardly  able  to  hold  his  own  because  of  the  ex- 
traordinary demands  from  retailers.  Records 
are  coming  through  in  good  shape,  however. 
New  Pathe  dealers  include  John  E.  Daly,  Grand 
Rapids,  Wis.;  L.  A.  Towne,  Waterloo,  Wis.; 
Carpenter  Sales  Co.,  Waukesha,  Wis.;  A.  F. 
Schoen,  Mayville,  Wis.;  Roesing  &  Haas,  Bur- 
lington, Wis.;  Tillman  Bros.,  LaCrosse,  Wis.; 
the  Koerner  Drug  Co.,  Jefferson,  Wis.,  and 
Schmutzler  &  Oestreich,  Watertown,  Wis. 
Orders  for  Hinged  Cover  Support 

Harry  T.  Young,  representing  the  Chicago 
Hinged  Cover  Support  &  Balance  Co.,  Chicago, 
spent  the  last  week  in  June  in  the  Milwaukee 
■trade  and  reports  that  the  device  has,  been  ac- 
corded an  enthusiastic  reception  here  as  well 
as  throughout  the  country.  A  number  of  local 
factories  are  going  to  use  the  appliance. 
Great  Vocalion  Activity  at  Gram's 

The  Aeolian-Vocalion,  although  introduced  to 
the  public  only  three  months  ago  in  Milwaukee, 
is  breaking  all  taking  machine  sales  records  at 
the  Edmund  Gram  Music  House.  The  house 
also  handles  the  Columbia,  and  Manager  Paul 
Seeger  is  kept  on  the  jump  from  morning  till 
night.    The  Aeolian-Vocalion  is  a  fit  companion 


for  the  Steinway  and  other  high  class  pianos  the 
Gram  house  represents,  and  it  is  interesting  to 
note  that  a  great  many  sales  are  made  to  Stein- 
way owners.  Edmund  Gram,  head  of  the  house, 
was  elected  vice-president  of  the  National  As- 
sociation of  Piano  Merchants  of  America  at  the 
recent  convention  in  New  York. 

The   Hoeffler  Piano  Manufacturing  Co.  has 
been  introducing  the  Starr  talking  machine  to 
the  local  and  State  trade  during  the  past  month. 
To  Return  Soon  to  Old  Quarters 

Chas.  H.  Schefft  &  Sons,  Victrola  shop,  849 
Third  street,  expect  to  get  back  into  their  store, 
damaged  by  fire  several  weeks  ago,  by  July  15. 
The  firm  has  been  doing  business  on  an  ample 
scale,  in  spite  of  the  handicap  of  having  to  at- 
tract customers  to  a  temporary  second  floor 
location.  The  rebuilt  store  will  be  one  of  the 
finest  in  Milwaukee.  Seven  large  demonstrat- 
ing booths  are  included  in  the  equipment. 

The  talking  machine  departments  in  all  three 
stores  of  Edward  Schuster  &  Co.,  one  of  the 
largest  department  store  concerns  in  this  city, 
are  being  remodeled  and  put  into  tip-top  shape 
for  an  active  retail  campaign  on  the  Victrola. 
Sonora  Phonograph  for  Theatre 

Charles  J.  Orth,  of  this  city,  is  receiving  many 
compliments  on  the  Sonora  from  purchasers 
throughout  the  State  and  in  Milwaukee.  Mr. 
Orth  has  made  a  campaign  on  motion  picture 
houses  and  placed  a  large  number  of  the  higher 
priced  styles.  The  Jackson  Theatre  in  Mil- 
waukee, one  of  the  largest  in  the  city,  is  using 
the  Sonora  to  entertain  the  crowds  during  inter- 
missions. The  trend  of  sales  is  well  indicated 
by  the  fact  that  out  of  eight  consecutive  sales 
made  by  Mr.  Orth  during  the  past  week,  five 


were  $150  machines,  two  of  the  $75  style,  and 
one  $35  instrument. 

Activity  With  Edison  Shop 

The  Edison  Shop,  213-215  Second  street,  re- 
ports the  best  June  volume  in  its  history.  The 
jobbing  business  has  shown  a  decided  increase 
from  month  to  month  over  last  year,  and  in 
spite  of  an  expected  summer  slackening,  busi- 
ness is  being  maintained  on  a  high  level. 

The  Premier  Talking  Machine  Co.,  220  West 
Water  street,  this  city,  has  been  granted  the 
jobbing  rights  on  the  Golden  Tone  needle  for 
Wisconsin  and  Northern  Michigan.  Park 
Adams,  manager,  who  has  just  returned  from  ,i 
trip,  reports  a  splendid  business. 

The  Gether  Piano  Co.  has  been  doing  a 
"record-breaking"  business  in  Empire  talkers, 
and  is  extending  its  selling  campaign  through- 
out the  State.  K.  L.  Williams  is  now  traveling 
out  of  Green  Bay,  Wis.,  for  the  Gether  house. 

Furniture  stores  in  Milwaukee,  which  handle 
talking  machines,  are  finding  much  profit  in 
these  connections,  and  in  some  instances  are 
selling  almost  as  many  machines  as  pieces  of 
furniture,  comparing  sales  on  a  price  basis. 
Many  jewelry  stores  are  handling  talking  ma- 
chines with  profitable  results. 

Good  Results  From  Trip 

A.  G.  Kunde,  Columbia  jobber,  is  reaping  the 
benefit  of  his  recent  trip  with  the  Merchants 
and  Manufacturers'  Association  trade  extension 
trip  into  Eastern  Iowa,  Northern  Illinois  and 
Southern  Wisconsin.  More  than  fifteen  re- 
tailers have  been  appointed  as  a  direct  result 
of  the  demonstrations  made  by  Mr.  Kunde  on 
the  special  train,  upon  which  the  Columbia  was 
the  official  instrument. 


Lessons  of  the  Convention! 


^  Every  meeting  at  Atlantic  City  served  to  emphasize  that  service  and 
co-operation  are  the  key-notes  of  Victor  success.  Without  service  of  a 
proper  and  adequate  character  the  Victor  dealer  is  handicapped  in  every 
direction.    We  therefore  ask  you  to  let 

WILLIAMS  CO.  SERVICE 

be  at  your  command.  We  are  equipped  and  ready  to  assist  you  in  your 
merchandising  problems.  Every  member  of  this  organization  is  a  practical 
Victor  man;  knows  the  business,  and  can  appreciate  the  problems  which 
confront  the  dealer.    Our  co-operation  is  based  on  actual  fact,  not  theory. 

Why  not  take  advantage  of  this  experience  ? 

G.  T.  Williams  Co.    ""S&gSgS*"    217  Duf field  Street,  Brooklyn,  N.  Y. 


28 


THE    TALKING    MACHINE  WORLD 


Our  Victor  Dealer-Service 

Is  Based  Upon  Co-Operation 

30THING  that  will  contribute  to  efficiency  is  missing. 
I  Prompt  service — quick  shipments — low  freight  rates 
d  are  merely  incidentals.  In  addition,  we  offer  the 
I  Live  Victor  Dealer,  advertising  ideas,  helps  and 
I  suggestions  that  will  materially  increase  his  volume 
I  of  sales.  Also  a  faclory  repair  department  that  will 
wm  add  to  your  profits  at  a  saving  of  time  and  money! 
If  you  do  business  south  of  the  Mason  &  Dixon  Line,  order  your 

•  sAClX*  Records 
|G*  Supplies 
and  Repairs 

thru  the  South's  most  progressive  distributors.  Our  service 
always  satisfies!  Get  in  touch  with  us  today — let  us  show 
you  why  we  can  serve  you  best.  Better  still,  stop  in  on  your 
way  home  from  the  convention  and  get  acquainted  with  us. 
We've  got  a  dandy  Fall  Service  Plan  to  outline  to  you  that 
means  dollars! 


"The  House  That  Made  Richmond  Musical" 

213  East  Broad  Street  ::  ::  Richmond,  Va. 


THE    TALKING    MACHINE  WORLD 


29 


The  Trade  in  the  South 


LOUISVILLE  DEALERS  ORGANIZE 


Following  Formation  of  Dealers'  Association, 
a  Talking  Machine  Week  Is  Held,  Which 
Produced  Excellent  Results 


Louisville,  Ky.,  July  4. — At  a  meeting  of  the 
local  talking  machine  dealers  held  at  the  Hotel 
Henry  Watterson,  this  city,  recently,  the  Talk- 
ing Machine  Dealers'  Association  of  Louisville 
was  formed  for   the  purpose  of  co-operating 


June  26th  to  July  1st 

Talking  Machine  Dealers  organize  to  promote  interest  in 
sales  during  entire  week.  Daily  concerts  may  be  heard 
at  the  various  stores  and  each  visitor  will  be  entertained 
by  selections  of  their  choice  on  the  Victor- Victrola. 
Columbia- Graf onola  and  Edison  Phonograph. 

The  Talking  Machine  Dealers'  Association 
of  Louisville 

Is  Represented  By  the  following  Dealers: 

RUDOLPH  WURLITZbR  CO.,  652  South  Fourth  Ave. 

Vkt«  Victrohs  and  Victor  Records  (Mr.  L.  J.  Reed.  Mgr.) 

COLUMBIA  GRAPHOPHONE  CO..  403  South  Fourth" Ave. 

-  Columbia  CrafonoUi  and  Columbia  Records  (Mr.  Ben  L.  Brown.  Mgr.) 

STEWART  DRY  GOODS  CO..  Fourth  and  Walnut  Sts 

Victor  \ittrolas  and  Victor  Records.  Depu  Seventh  Floor  (Sir.  W  R  Fimgan.  Mgr  ) 

KAUFMAN-STRAUS  CO..  Fourth  Ave .  Bet  Green  and  Walnut 

Columbia  CraionoUs,  Edison  Phonographs  and  Records  (Mr.  R  D.  DdTy.  Mgr.) 

HERMAN  STRAUS  &  SONS,  Fourth  and  Market  Sts. 

Columbia  Crafonolas  and  Columbia  Records  (Sir.  E.  Keith  Lyons,  Mgr.) 

J.  BACON  &  SONS.  Fourth  and  Market  Sts. 

Victor  Vtcuolas  and  Victor  Records  (Mr.  A.  N.  Ansell,  Mgr.) 

CENTRAL  FURNITURE  CO.  226  W.  Market  St. 

Columbia  Gra/onolas  and  Colunfbia  Records  (Mr.  C.  E.  N;yes,  Mgr.) 

BENSINGFR  OUTFITTING  CO,  315  W.  Market  SL 

Columbia  Craionofas  and  Columbia  Records  (Mr  B.  C  Able.  Mgr.) 

L'H  ARMONI E  COM  PAG  N  IE,  562  S.  Fourth  Ave..  £s£ 

Victor  Vjctrolas  and  Victor  Records  (Mr  J.  S.  CaJvcard,  Mgr.) 

The  talking  machine  of  today  is  so  far  in  advance  of  the  old 
style,  noise  producing  instruments  of  just  a  few  years  ago. 
that  we.  as  members  of  this  association,  feel  we  should  set 
aside  this  week  as  Special  Demonstration  Week.  The  sea 
son  of  home  improvement  is  ever  at  hand,  a  real  transfor- 
mation, greater  than:  though  one  built  his  own  theater,  takes 
place  when  you  buy  a  talking  machine  Then  all  of  the 
world  s  greatest  artists  become  a  part  of  the  household  and 
share  with_the  family  the  task  of  keeping  things  moving 
along  pleasantly  The  talking  machine  of  today  is  thoroughly 
enjGyed  by  every  member  of  the  family — it  sings  the  old- 
time  melodies  for  the  grandparents,  it  plays  the  latest  dance 
music  for  the  young  folks,  and  it  tells  the  children  wonder- 
ful fairy  stories  to  go  to  bed  by 

Help  Us  Boost  Talking  Machine  Week 


Poster  Featuring  Talking  Machine  Week 

in  developing  a  more  general  interest  in  talking 
machines  and  records. 


Nicholson  Record  Cabinets 

and  also 

Record  Sectionals 

Record  cabinets, 
piano  player  roll 
cabinets,  fitted 
with  horizontal 
shelves  or  upright. 

Also  manufac- 
turers of  the 
Nicholson  Elastic 
Sectional  Book- 
cases, in  all  the 
popular  styles. 

Write  for  1916 
Catalogue 

In  two  j  24  inches  wide,  18  inches  deep,  36  inches  high 
sizes    /  18  inches  wide,  18  inches  deep,  36  inches  high 

K.  Nicholson  Furn.  Co. 

Chase  City,  Va. 

Represented  by  A.  H.  Arons 
9th  Floor,  N.  Y.  Exposition  Bldg.,  Furniture  Exchange 


The  first  evidence  of  the  success  of  the  new 
association  was  the  celebration  of  Talking  Ma- 
chine Week  in  Louisville  from  June  26  to  July  1. 
During  the  week  the  stores  were  handsomely 
decorated,  frequent  recitals  and  concerts  were 
given  each  day  and  a  large  volume  of  local  ad- 
vertising matter  distributed,  all  calculated  to  in- 
terest the  public  to  a  great  degree. 

During  the  week  also  large,  attractive  and 
impressive  advertisements  were  run  in  the  local 
papers  by  the  new  association,  in  which  the 
names  of  the  association  members  were  pub- 
lished, together  with  lines  handled  and  the 
names  of  the  managers.  The  advertising  called 
particular  attention  to  the  great  development 
made  in  the  talking  machine  during  the  recent 
years  and  urged  readers  to  visit  the  nearest 
store  and  listen  to  their  favorite  machine,  or  to 
shop  around  and  make  comparisons  if  desired. 

All  the  dealers  were  most  enthusiastic  over 
the  success  of  the  week  and  the  direct  results 
received  through  their  efforts.  Trade  marks  of 
the  various  lines  were  deeply  impressed  upon 
the  local  public,  the  Columbia  Co.,  for  instance, 
used  a  five  by  three  feet  banner,  showing  the 
"Note  the  Notes"  trade  mark,  and  one  depart- 
ment store  placed  a  banner  on  each  side  of 
twenty-two  of  its  wagons.  Other  lines  were 
exploited  with  equal  effect. 

The  members  of  the  new  association  are:  The 
Rudolph  Wurlitzer  Co.,  L.  J.  Reed,  manager; 
Columbia  Graphophone  Co.,  Ben  L.  Brown, 
manager;  Stewart  Dry  Goods  Co.,  W.  R.  Fini- 
gan,  manager;  Kaufman-Straus  Co.,  R.  D. 
Duffy,  manager;  Herman  Straus  &  Sons,  E. 
Keith  Lyons,  manager;  J.  Bacon  &  Sons,  A.  N. 
Ansell,  manager;  Central  Furniture  Co.,  G.  E. 
Noyes,  manager;  Bensinger  Outfitting  Co.,  B.  C. 
Able,  manager;  L'Harmonie  Compagnie,  J.  S. 
Calveard,  manager. 

The  officers  of  the  association  are:  President, 
Ben  L.  Brown,  Columbia  Phonograph  Co.;  vice- 
president,  W.  R.  Finigan,  Stewart  Dry  Goods 
Co.;  secretary,  E.  Keith  Lyons,  Herman  Straus 
&  Sons,  and  treasurer,  R.  Duffy,  Kaufman- 
Straus  Co. 


EXCELLENT  TRADE  IN  THE  SOUTH 


Corley  Co.  Has  New  Fall  Selling  Plan— All  Sec- 
tions of  South  Improve — Crops  Promise  Ex- 
traordinary Harvest — Musical  Interest  Grows 


Richmond,  Va,,  July  10. — Activity  in  the  talk- 
ing machine  trade  throughout  the  South  is  in- 
creasing in  volume,  as  is  demonstrated  by  the 
plans  which  the  Corley  Co.,  the  leading  Vic- 
tor distributer  of  the  South,  is  making  for 
its  fall  trade  President  John  G.  Corley,  ac- 
companied by  his  son,  Frank  W.  Corley,  who 
is  general  manager  of  the  concern,  visited  the 
North  several  weeks  ago,  and  during  their  visit 
they  placed  with  the  Victor  Talking  Machine 
Co.  one  of  the  largest  orders  for  machines  and 
records  that  the  Victor  Co.  has  ever  received 
from  any  distributer.  The  Corley  concern  has 
mapped  out  a  fall  service  plan  which  contains 
many  new  and  attractive  ideas  for  increasing 
talking  machine  business,  and  the  plan  is  rap- 
idly being  adopted  by  the  great  number  of  local 
dealers  who  are  served  by  the  Corley  firm. 

Economic  conditions  in  the  South  are  bet- 
ter to-day  than  have  ever  been  before.  Weather 
conditions,  which  were  somewhat  unfavorable  in 
certain  sections  for  a  time,  have  made  a  de- 
cided change  for  the  better,  with  the  result  that 
the  crops  now  give  evidence  of  an  abundant 
harvest.  The  diversification  of  crops,  and  the 
gradual  elimination  of  the  single-crop  idea, 
which  has  hitherto  hindered  and  agricultural 
progress  of  the  South,  is  another  factor  which 
is  materially  increasing  the  purchasing  power  of 
the  citizens  throughout  this  section. 

In  the  manufacturing  centers  in  Alabama, 
Tennessee,  and  West  Virginia,  the  mills  and  fac- 
tories are  working  to  capacity,  and  the  complete 


and  favorable  readjustment  of  the  cotton-in- 
dustry, together  with  the  greatly  increased  ac- 
tivity in  the  coal  and  iron  industry,  all  have 
tended  to  bring  about  a  big  era  of  prosperity. 

Always  musically  inclined,  the  Southern  peo- 
ple have  this  year  shown  an  even  greater  in- 
terest in  music  than  hitherto,  as  is  witnessed  by 
the  spring  festival  which  was  held  in  Rich- 
mond a  few  weeks  ago  at  which  many  noted 
operatic  stars  appeared.  There  is  a  noticeable 
increase  in  the  number  of  concerts  and  musicales 
which  have  been  given  all  over  the  South  since 
the  first  of  the  year,  and  this  has  had  a  direct 
influence  in  extending  and  enlarging  the  de- 
mand for  talking  machines  and  records. 

With  prosperous  conditions  generally  obtain- 
ing, and  with  the  interest  in  things  musical  in- 
creasing as  it  is,  the  prospects  for  the  talking 
machine  trade  are  especially  bright. 


g-ttjle  ?£ 

RETAIL  PRICE,  $30.00 

Mahogany  finish.  Dimensions  18x19x1?  inches.  Double  spring, 
worm  gear,  noiseless  motor,  with  12  inch  turn  table.  Castle 
Universal  tone  arm  plays  all  makes  of  records  without  extra 
attachments. 

y»V     MECHANICALLY  PERFECT 

(Castle 

Tfti ,  1  litf    THE  INSTRUMENT  WITH 
^l^P        THE  CRYSTAL  TONE 

Talking  Machines 
Predominate 

Leading  dealers  are  reaping 
the  benefits  from  selling 
talking  machines  that  rep- 
resent guaranteed  quality, 
attractive  appearance  and 
unusual  value. 

Acquaint  yourself  with  our 
attractive  sales  plan.  Write 
at  once  for  full  information. 

Immediate  Deliveries 

CASTLE 
PHONOCRAPHCO. 

General  Offices 

Fifty-three  Maiden  Lane 
New  York 


30 


THE   TALKING   MACHINE  WORLD 


We  Are  Making  Immediate  Deliveries 

The  SAVOY 


SAVOY— Style  65 


Mahogany,  Highest  Grade  Finish.     Size  on  Casters,  48  Inches  High, 
22  Inches  Wide,  and  23  Inches  Deep.     Double  Spring  Wormgear 
Motor,  12-Inch  Turntable. 


We  are 
Equipped  to 
Turn  Out 
Highest 
Grade 

Phonograph 
Cabin  ts  in 
Large 
Quantities. 

Let  us 
Figure  on 
Your 
Present 
and  Future 
Require- 
ments. 


line  of  machines  will  give  you  a  chance  to  sell 
every  prospect  in  your  territory.  Our  line  is 
complete,  machines  retailing  from  $15  to  $85;  also 
special  machine  and  cabinet  combinations.  Savoy 
machines  play  all  makes  of  records. 

Write  for  dealer  proposition 


SAVOY— Style  25 

Mahogany,  Highest  Grade  Finish — Size  18%  Inches  Wide,  14  Inches  High  and  22  Inches 
Deep.     Double  Spring  Wormgear  Motor,  12  Inch  Turntable. 

NANES  ART  FURNITURE  CO. 

Grand  Street  and  East  River,  NEW  YORK 


NO  LET-UP  TO  PROSPERITY  IN  THE  DETROIT  TRADE 

Talking  Machine  Dealers  Profiting  by  the  General  Prosperity  Which  Has  Existed  in  De- 
troit for  the  Past  Six  Months — Machines  Hard  to  Get — Wallace  Brown  Featuring  Edi- 
son Line  in  Novel  Billboard  Advertising — Improvements  at  Grinnell  Bros. — Other  Items 


Detroit,  Mich.,  July  7. — It's  the  same  old  story 
in  the  same  old  way  so  far  as  talking  about 
business  conditions  in  Detroit  are  concerned. 
There  is  no  let-up  to  local  prosperity  and  this 
applies  particularly  to  the  talking  machine  trade. 
Another  year  is  bound  to  see  more  dealers  here 
because  every  business  thoroughfare  is  develop- 
ing, and  especially  those  in  the  outskirts.  This  is 
due  to  the  development  in  real  estate  and  to  the 
fact  that  the  first  six  months  of  1916  were  the 
greatest  for  building  Detroit  has  ever  known, 
and  the  remaining  six  months  will  show  even  a 
better  record.  You  just  can't  stop  Detroit 
from  forging  ahead — and  it  wouldn't  be  at  all 
surprising  if  by  1920,  our  population  exceeded 


that  of  Cleveland.  "A  million  by  1920"  is  still 
the  slogan  of  Detroit  business  men. 

Wholesalers  and  retailers  in  the  talking  ma- 
chine business  make  relatively  the  same  state- 
ment, which  is  to  the  effect  that  this  has  been 
a  splendid  year  so  far,  there  having  been  prac- 
tically no  quiet  spells. 

C.  H.  Grinnell,  who  has  charge  of  the  Victor 
jobbing  business  of  Grinnell  Bros.,  231  Cass 
avenue,  says  business  is  surpassing  all  expecta- 
tions. Shipments  of  machines  from  the  fac- 
tory are  not  coming  in  quite  as  good  as  they 
might  be,  but  this  fault  he  attributes  partly  to 
the  railroad  company,  who  claim  they  are  help- 
less because  of  freight  congestion  everywhere. 


"We  could  sell  many  more  machines  if  we 
could  only  get  them,"  he  said.  "But  one  thing 
pleases  us  and  that  is  our  record  business.  We 
have  a  big  stock  on  hand  and  are  able  to 
promptly  care  for  any  sized  order.  We  never 
were  in  better  shape  on  records."  C.  H.  Grin- 
nell and  A.  A.  Grinnell,  treasurer  of  the  com- 
pany, will  attend  the  Victor  Jobbers'  conven- 
tion at  Atlantic  City. 

J.  R.  Peckham,  manager  of  the  Pathephone 
Co.,  Michigan  Pathe  jobbers,  attended  the 
New  York  convention  of  the  Pathe  jobbers, 
accompanied  by  M.  F.  Millard,  one  of  the  large 
stockholders.  Mr.  Peckham  said  he  benefited 
greatly  by  attending  the  convention  and  talk- 
ing with  jobbers  from  other  sections  of  the 
country.  He  expects  to  inaugurate  a  number 
of  new  business-getting  schemes  in  the  very 
near  future.  He  says  trade  is  good  and  getting 
better. 

R.  B.  Ailing,  general  manager  of  the  Phono- 
graph Co.  of  Detroit,    Edison    jobbers,  says 


For  Dealers 
and 

Jobbers  handling 
The 

Leading  Type 
of 

Talking  Machines 


3 


PERFECT  TONE  CONTROL  SECURED 

by  a  simple  turn  of 

The  Rowland  Sound  Regulator. 

A  simple  device,  instantly  attached  to  the  machine,  absorbs  all 
harsh,  metallic  sound,  as  well  as  annoying  scratching  noises. 

Retail  j  Nickel-plated  regulator  .  .  .  $1.00 
Price  \  22  Karat  Gold-plated  regulator  .  1.50 

Usual  trade  discount  to  authorized  Jobbers  and  Dealers 

SAVES  TIME,  LABOR  AND  NEEDLES. 

Sample  forwarded  to  licensed  dealers  everywhere  upon  receipt 
of  50  cents.    Money  refunded  if  unsatisfactory. 


ROWLAND  SOUND    REGULATOR  CO.,  Inc., 


261  Broadway,  New  York  City 


THE    TALKING   MACHINE  WORLD 


35 


trade  has  been  excellent  right  along,  although 
he  looks  for  things  to  quiet  down  during  July 
and  August,  and  then  to  re-open  with  a  bang 
in  September  after  everybody  is  back  from  va- 
cationing. Mr.  Ailing,  several  of  his  staff,  and 
thirteen  Michigan  Edison  dealers  went  to  New 
York  in  a  special  car  to  attend  the  Edison  con- 
vention at  the  McAlpin  Hotel,  June  22,  23 
and  24. 

Wallace  Brown,  31  East  Grand  River  ave- 
nue, is  paying  $100  a  month  for  a  large  bill- 
board on  Woodward  avenue,  near  Charlotte, 
bearing  these  words:  "When  they  say  Edison 
you  think  of  Wallace  Brown."  It  is  costly  for 
general  publicity,  but  Mr.  Brown  believes  it 
pays  in  that  particular  section.  Electric  glim- 
mers keep  the  sign  lighted  all  night.  Mr. 
Brown  says  he  is  always  glad  to  listen  to  any 
advertising  proposition  and  will  tackle  any- 
thing that  has  merit. 

K.  Mills,  manager  of  the  Columbia  branch, 
503  Woodward  avenue,  spent  an  enjoyable  va- 
cation of  two  weeks  in  June  touring  as  far  East 
as  Buffalo.  Mrs.  Mills  accompanied  him.  For 
the  six  months  period  ending  June  30.  as  com- 
pared with  last  year,  Mr.  Mills  says  the  in- 
crease in  actual  dollars  and  cents  would  really 
be  amazing.  This  is  no  reflection  on  last  year, 
because  Mr.  Denison,  who  was  manager  a; 
that  time,  also  showed  a  big  increase  over  the 
same  period  for  1914 — but  it  only  goes  to 
show  how  the  Columbia  line  is  developing  in 
Michigan.  Mr.  Mills  reports  also  that  since 
the  completion  of  the  new  addition  to  the  Co- 
lumbia factory,  shipments  have  been  much  bet- 
ter, both  as  to  machines  and  records,  and  this 
has  materially  aided  in  bringing  up  the  figures 
for  merchandise  sold. 

Ed  Andrew,  manager  of  the  J.  L.  Hudson 
talking  machine  department,  returned  July  3 
from  a  three  weeks'  motor  trip  through  the 
East.  Mrs.  Andrew,  as  well  as  his  father  and 
mother,  were  also  on  the  trip. 

The  new  Sonora  phonograph  shop  at  607 
Woodward  avenue,  owned  by  John  E.  Schmidt, 
compares  favorably  with  any  of  the  modern 
stores,  and  is  doing  a  good  business,  according 
to  Mr.  Schmidt,  who  also  owns  the  East  De- 
troit Music  House  on  Gratiot  avenue,  which 
features  the  Sonora  in  connection  with  pianos, 
players  and  musical  instruments. 

Another  local  Sonora  dealer  is  W.  W.  Gunn, 
at  794  Woodward  avenue,  who  says  he  could 
sell  many  more  machines  if  he  could  only  get 
them.  Mr.  Gunn  expects  to  push  the  Sonora 
real  hard  this  fall. 

A.  E.  Noble,  Columbia  dealer,  Woodward 
avenue,  attended  the  convention  of  the  Na- 
tional Association  of  Piano  Merchants  at  the 
Hotel  Astor,  in  June.  Before  returning  home 
he  visited  Boston  and  other  Eastern  points. 

W.  H.  Huttie,  district  manager  at  Detroit 
for  the  Starr  Piano  Co.,  110  Broadway,  says 
every  week  is  showing  steady  improvement  in 
the  new  phonograph  department. 

The  Kalamazoo  (Mich.)  Edison  Shop  has 
moved  from  203  North  Burdick  street  to  115 


East  Main  street.  B.  A.  Monroe  and  J.  H. 
Monroe  are  the  proprietors  of  this  shop. 

H.  L.  Ireland,  assistant  manager  of  the  Co- 
lumbia branch  in  Pittsburgh,  was  a  visitor  in 
Detroit  June  24.  A.  C.  Erisman,  district  man- 
ager for  the  Columbia  in  the  New  England 
States  was  also  a  recent  visitor  in  June.  Mr. 
Erisman  was  connected  with  the  local  Colum- 
bia office  about  ten  years  ago. 

John  Schmelzer,  Columbia  dealer  in  Sagi- 
naw, who  operates  stores  on  the  east  and  west 
side,  and  who  carries  the  complete  line  at  the 
east  side  store,  has  now  decided  to  put  in 
equally  as  complete  a  line  in  his  west  side 
store. 

Some  extensive  improvements  are  in  con- 
templation for  the  Victor  retail  department  of 
Grinnell  Bros.  At  present  the  entire  base- 
ment is  devoted  to  Victrolas  and  records.  Ar- 
chitects are  now  working  on  the  plans  for  re- 
modeling the  basement. 

Victor  dealers  throughout  Michigan  have 
been  advertising  and  featuring  their  $15  and 
$25  models  to  people  occupying  summer  cot- 
tages, and  they  have  been  ready  sellers. 

The  Columbia  retail  department  of  Heynz 
Bazaar,  147  Woodward  avenue,  under  the  man- 
agement of  Phil  Lang,  is  doing  a  splendid  busi- 
ness. During  June  Mr.  Lang  cleaned  out  a  big 
lot  of  cylinder  Columbia  records. 

Larry  Dow  is  now  the  manager  of  the  Edi- 
son department  at  the  Frank  Bayley  store,  114 
Broadway.  He  was  formerly  with  Wallace 
Brown. 

Max  Strasburg,  74  Library  avenue,  is  using 
his  old  store  at  Grand  River  and  Library  ave- 
nues, for  displaying  Columbia  machines,  al- 
though a  big  sign  in  the  window  conveys  the 
information  that  he  has  moved  to  No.  74.  Mr. 
Strasburg  holds  the  lease  on  the  corner  until 
October,  and  feels  that  he  might  as  well  use 
it  in  this  way  rather  than  let  it  remain  vacant. 
Max  reports  good  business  both  on  Victor  and 
Columbia  goods. 


JOIN  HEINEMANF^ACTORY  STAFF 

E.  Jaccard  and  Rene  Jaccard  Now  Connected 
with  That  Concern  in  Elyria,  O. 


Otto  Heineman,  president  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.,  New  York,  an- 
nounced this  week  that  E.  Jaccard  and  his  son, 
Rene  Jaccard,  had  joined  the  Heineman  factory 
forces  at  Elyria,  O.  E.  Jaccard  is  well  known 
in  talking  machine  circles,  having  been  associ- 
ated with  the  Sonora  Phonograph  Corp.  for  a 
number  of  years,  and  is  thoroughly  posted  on 
all  phases  of  the  industry's  technical  division. 
In  the  Heineman  plant  Mr.  Jaccard  will  con- 
centrate his  activities  on  experimental  and  re- 
search work,  in  conjunction  with  Louis  Vali- 
quet,  consulting  engineer  at  the  Heineman  fac- 
tory. 


E.  C.  Albertson,  music  dealer  of  Bridgetown, 
N.  J.,  has  leased  a  large  store  on  South  Laurel 
street,  where  he  is  displaying  talking  machines. 


An  opportunity  to  secure 

MOTORS-SOUND  BOXES- 
TONE  ARMS 

at  extremely  low  prices 

MOTORS 

1  Bbl.  (about  125  motors)  at  $1.00  per  motor 


1,000 


.95 


5,000  " 

"     .90   '•  " 

SOUND 

BOXES 

TONE  ARMS 

100  lots. 

 60  each 

100  lots.  .  ..60  each 

1,000  "  . 

__.50  " 

1,000  "  ....50  " 

WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Ave.,  (^V.)  New  York 

Telephone,  Stuyvesant  1666,  1667,  1668 


The  Experts  of  the 
Whole  World 

Awarded  us  this 
Gold  Medal 

At  the  Panama-California 


PA 


Exposition 

The  Wide  Awake  Progres- 
sive Dealers  who  manage  their 
OWN  business  sell 

The  Shelton  Electric 
Phonograph  Motor 


To  secure  a  customer  is  one  thing. 
To  hold  him  is  another.  To  ac- 
complish this  you  musl  give  him 
what  he  wants.  We  have  sold  and 
are  selling  thousands  of  these 
Motors  which  proves  the  Public 
wants  an  electric  driven  machine 
at  a  medium  price. 

Order  a  sample.  Demonstrate 
it  to  your  favorite  customers.  Be  the 
first  in  your  city  to  give  100%  service. 

SHELTON  ELECTRIC  CO. 

NEW  YORK  SAN  FRANCISCO 

30  Ea«t  42d  Street  62  Po.t  Street 

Factory:  Fort  Wayne,  Indiana 


32 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Philadelphia  And  Locality 


Philadelphia,  Pa.,  July  8. — The  month  of  June 
has  been  most  profitable  to  all  the  talking  ma- 
chine dealers  of  Philadelphia,  and  it  ends  the 
first  six  months  of  the  present  year  in  a  most 
satisfactory  way,  with  profits  very  much  ahead 
of  a  corresponding  period  of  last  year.  The 
prospects  are  most  glowing  for  the  future.  The 
manufacturers  are  coming  nobly  to  the  aid  of 
the  jobbers  and  retailers  and  less  complaint  is 
heard  about  the  scarcity  of  goods  during  June 
than  at  any  time  during  the  year — in  fact  in 
several  years. 

Victor  Co.  Float  Wins  Prize 

The  advertising  men  held  there  convention 
in  Philadelphia  during  the  week  of  June  26,  and 
it  brought  many  talking  machine  men  to  this 
city.  In  this  convention  the  talker  attracted 
a  great  amount  of  attention,  and  the  Victor 
Talking  Machine  Co.  display  in  the  big  Monday 
evening  parade  won  first  prize  against  a  great 
many  very  attractive  displays. 

The  Victor  display  consisted  of  a  large  float 
on  which  was  a  picture  of  "His  Master's  Voice." 
The  dog,  made  of  plaster  of  paris,  was  of  im- 
mense proportions,  as  was  also  the  Victor  horn. 
Back  of  this  came  another  elaborate  float  large 
enough  to  hold  at  least  two  dozen  men  and 
women  dressed  in  the  exact  costumes  prescribed 
by  all  the  leading  operatic  roles.  It  was  very 
well  carried  out  and  was  picturesque,  and  the 
general  public  as  well  as  the  judges  agreed  that 
to  the  Victor  belonged  first  honors. 

Firm  of  Hughes  &  Eakins  Dissolved 

The  firm  of  Hughes  &  Eakins,  who  handle 
talking  machines  as  well  as  pianos,  at  261 
South  Fifty-second  street,  lias  been  dissolved. 
Mrs.  Eakins  purchased  Mr.  Hughes'  interest, 
and  is  conducting  the  place  under  the  name, 
Eakins  Piano  Co. 

W.  Lester  Bowers,  of  the  Heppe  talking 
machine  department,  has  gone  to  Texas  with  his 
regiment,  one  of  the  very  few  soldiers  among 
local  talking  machine  men. 

Increase  in  Columbia  Co.  Business 

Manager  Walter  L.  Eckhardt,  of  the  Pennsyl- 
vania Talking  Machine  Co.,  reports  that  in  June 
his  business  has  been  keeping  up  its  regular 
quota  of  increase,  and  was  fully  100  per  cent, 
ahead  of  the  same  month  last  year,  which  in 
t  itself  was  a  very  extraordinary  month.  Mr. 

■■m 


Eckhardt  states:  "We  have  booked  orders  for 
the  Columbia  for  fall  delivery  to  the  extent  of 
about  300  per  cent,  increase  over  last  year, 
and  with  the  present  facilities  for  handling  our 
business,  we  find  that  we  are  better  able  to 
handle  this  increase,  with  much  more  ease  and 
precision  and  with  practically  the  same  force. 
We  have,  however,  increased  our  clerical  force." 

The  firm  was  favored  the  past  week  with  a 
visit  from  James  P.  Bradt,  general  sales  mana- 
ger of  the  Columbia  Co.;  Frank  Dorian,  general 
manager  of  the  Dictaphone;  N.  F.  Milner,  gen- 
sales  manager  of  the  Dictaphone;  M.  D.  Easton, 
of  the  sales  department,  and  Messrs.  Hanff  and 
Metzger,  advertising  agents. 

Mr.  Eckhardt  reports  that  his  firm  has  been 
doing  a  very  large  business  at  their  Atlanta 
store,  and  has  taken  a  new  loft  which  will 
double  their  floor  space.  He  has  just  returned 
from  a  visit  to  that  city  and  says  he  was  de- 
lighted with  the  condition  that  he  found  there. 

Mr.  Eckhardt  was  most  enthusiastic  regard- 
ing the  Victor  Co.  display  in  the  ad  men's 
parade.  He  said:  "I  want  to  congratulate  them 
on  their  enterprise.  Their  float  representing 
the  different  characters  from  the  operas  was 
wonderfully  done  and  was  an  interesting  and 
educational  exhibit  that  fully  justified  the  effort. 
I  was  away  so  much  that  it  was  not  possible 
for  me  to  attempt  an  adequate  competitive  dis- 
play." 

Development  in  Edison  Demand 

Blake  &  Burkhart,  the  big  dealers  here  in  the 
Edison,  report  that  their  business  in  June  was 
very  good  and  it  would  have  been  very  much 
better  had  they  been  able  to  have  gotten  the 
goods.  They  did  not  find  a  shortage  of  ma- 
chines, but  in  the  record  situation.  Mr. 
Burkhart  says:  "We  are  assured  the  record 
proposition  will  be  taken  care  of  in  the  future, 
as  the  Edison  people  have  increased  their  out- 
put to  practically  double  what  is  was  formerly, 
and  in  another  month  or  so  we  will  be  able  to 
overcomes  the  present  shortage." 

H.  A.  Weymann  &  Son  made,  during  the 
ad  men's  week  in  Philadelphia,  a  very  creditable 
display  of  Victrolas,  and  their  entire  building- 
was  decorated  for  the  occasion. 

Harry  Weymann  says  that  the  demand 
for  Victrolas  and  records  is  just  as  great  now 


There  are  many  reasons  back  of  the 
broad  statement  above  as  to  why 
Penn  should  fill  your  orders.  One  is, 
because  Penn  can  do  it,  if  anyone 
can.  And  that's  one  reason  why  you 
see  no  stock  piled  up  around  our  store- 
house, for  every  available  machine 
and  record  goes  OUT  to  our  dealers. 
Put  your  trust  in  Penn.  We'll  work 
hard  to  please  you. 


V 
I 

C 
T 
O 
R 


Penn  Phonograph  Co.,  Philadelphia 


as  it  was  in  any  month  during  this  year.  He 
says:  "There  seemed  to  be  no  let  up  to  the 
demand,  and  we  are  making  every  effort  to  keep 
our  dealers  supplied.  Records  we  are  in  a 
position  to  fill  100  per  cent." 

Wants  Dealers  to  Charge  Interest 

Mr.  Weymann  is  very  hopeful  that  all  the 
dealers  in  Philadelphia  will  get  together  and 
not  only  agree  upon  charging  6  per  cent,  in- 
terest on  the  lease  plan,  but  also  to  agree  upon 
a  certain  percentage  that  should  be  paid  down 
and  so  much  per  month — a  uniform  rate  among 
the  dealers  as  to  the  time  that  leases  should 
run.  ■  ' 

H.  A.  Weymann  has  removed  his  family  to 
his  cottage  at  Chelsea,  Atlantic  City,  and  is 
commuting  each  day. 

Messrs.  Schnell  and  Megehan,  of  Seventeenth 
street  and  Columbia  avenue,  Victor  dealers,  will 
erect  three  new  booths  in  the  front  part  of 
their  store. 

Busy  Times  With  Buehn  Co. 

Louis  Buehn  &  Co.  report  that  June  was  their 
biggest  month  this  year,  and  was  very  much 
better  than  the  same  month  last  year.  Mr. 
Buehn  has  taken  a  cottage  at  Ocean  City  for 
the  season,  but  will  spend  several  days  a  week 
at  his  Philadelphia  warerooms.  Before  Mr. 
Buehn  went  away  he  took  a  two  weeks'  auto- 
mobile trip  through  the  New  England  States, 
going  as  far  as  Maine.  W.  J.  Raush,  of  the 
Swank  Hardware  Co.,  of  Johnstown,  Pa.,  was 
in  Philadelphia  last  week  attending  the  ad  men's 
convention,  and  reports  that  the  talking  ma- 
chine business  in  his  section  is  fine.  Another 
visitor  was  J.  J.  Knies  of  Mahonoy  City. 

The  Edison  dictating  machine  business  has 
also  shown  a  very  handsome  increase  over 
any  previous,  month  of  the  year,  and  their  pros- 
pect for  the  coming  month  is  very  good.  They 
have  been  able  to  keep  on  their  full  winter 
force  all  summer.  Among  some  of  the  largest 
of  their  sales  in  June  were  the  George  A. 
Parker  Hosiery  Co.,  the  Standard  Supply  and 
Equipment  Co.,  John  B.  Stetson  &  Co.,  the  Dill 
and  Collins  paper  people,  as  well  as  a  number 
of  smaller  orders. 

The  Penn  Co.  on  July  1  ended  the  greatest 
year  in  their  history  and  by  a  per  cent,  in  ad- 
vance of  any  other  year  that  is  almost  stagger- 
ing. They  report  that  machines  and  records 
are  coming  in  very  much  better  than  heretofore, 
and  that  they  are  in  excellent  shape  to  begin 
July,  which  they  believe  will  be  another  record 
breaker.  Two  members  of  the  firm  will  alter- 
nate at  the  Talking  Machine  Jobbers'  Conven- 
tion at  Atlantic  City  next  week.  t 

Introducing  the  Wizard  Needle's 

Among  the  newer  developments  in  the  talk- 
ing machine  trade  are  Wizard  needles,  manufac- 
tured by  H.  S.  Townsend,  1833  West  Venango 
street,  of  this  city,  this  needle  being  in  the  semi- 
permanent class.  These  retail  at  25  cents  a  box 
of  ten  needles.  Claims  made  by  the  manufac- 
turer are:  Scratch  is  eliminated,  guaranteed  not 
to  injure  records,  produces  a  soft  mellow  sound, 
and  will  play  a  number  of  times  without  chang- 


VICTOR  CO.'S  PATRIOTISM 


Camden,  N.  J.,  June  26. — The  Victor  Talking 
Machine  Co.,  following  the  call  for  the  mobili- 
zation of  the  National  Guard,  issued  an  an- 
nouncement to  the  effect  that  all  employes  of 
the  concern  who  responded  to  the  call  would  be 
given  their  salaries  during  the  time  they  were 
in  service  and  that  upon  their  return  positions 
would  be  provided  for  them. 


The  Victor  Talking  Machine  Co.,  of  Camden, 
N.  J.,  has  announced  the  usual  quarterly  divi- 
dend of  $1.75  on  preferred  stock  and  $5  on  com- 
mon stock.  These  dividends  will  be  payable 
July  15  to  stock  of  record  as  of  June  30. 


THE   TALKING   MACHINE   WORLD  33 

Two  things  to  remember 
after  the  Convention 

■ 

— that  the  Victrola  is  the  greatest 
!        single  unit  in  today's  world  of 

merchandising. 

—that  BUEHN  VICTOR  SERVICE 

helps  you  most  to  realize  the 
profits  due  to  your  efforts  with 
this  unit. 


Philadelphia 


34 


THE    TALKING    MACHINE  WORLD 


NOW   IS   THE  TIME  TO  INSTALL  NEW  BOOTHS 


STYLE  "A"  STYLE  "B"  STYLE  "C" 

Van  Veen  Sectional  Bed-Set  Booths  can  be  erected  as  easily  as  a  bed  (no  skilled  labor  required).  Booths  shipped  on  short  notice 
anywhere.  Room  sizes  any  multiple  of  3  feet.  High  grade  -  finish,  will  match  your  sample  if  desired.  Sound  proof  construction. 
Mail  your  requirements  for  prices  and  descriptive  circulars.     Designs  furnished  for  complete  interiors. 

ARTHUR  L.  VAN  VEEN  &  CO.,  Marbridge  Bldg.,  Broadway  and  34th  St.,  New  York 


ENTIRE  BUILDING  FOR  LANDAY 


To  Occupy  Entire  Five  Floors  of  23  West  For- 
ty-second Street,  Which  Will  Be  Remodeled 
and  Re-arranged  for  Retail  Victor  Trade 


Max  Landay,  of  Landay  Bros.,  New  York, 
Victor  distributers,  announced  last  week  the 
closing  arrangements  whereby  this  concern  will 
occupy  the  entire  building  at  23  West  Forty- 
second  street,  New  York,  which  is  in  the  heart 
of  the  high-class  retail  district.  Five  entire 
floors  in  this  building  will  be  devoted  to  the  ex- 
clusive sale  and  exhibition  of  Victor  goods — in 
fact  the  plans  indicate  that  this  establishment 
will  be  a  veritable  "Victor  Temple  of  Music." 

Mr.  Landay  states  that  the  front  of  the  build- 
ing will  be  torn  out  and  remodeled  and  that  the 
interior  will  consist  of  the  latest  and  most  up- 
to-date  ideas  in  the  equipment  of  retail  ware- 
rooms.  The  demonstration  booths  will  be 
handsomely  furnished  and  decorated  and  there 
will  also  be  constructed  a  recital  hall  which  will 
be  devoted  to  informal  Victor  recitals.  A  fea- 
ture of  this  Victor  establishment  will  be  an  edu- 
cational department  which  will  be  given  over 
exclusively  to  this  important  branch  of  the  Vic- 
tor industry. 

The  facade  of  the  new  building  will  be  of  a 
festive  character,  with  Corinthian  ornamental 
columns.  The  scheme  of  decoration  and  orna- 
mentation throughout  will  be  suggestive  of  a 
Temple;  dignified  and  substantial,  withal  attrac- 


tive. The  latest  ideas  in  concealed  lighting  sys- 
tems will  be  installed  in  the  new  building. 

Landay  Bros,  have  occupied  the  store  floor 
of  the  building  at  23  West  Forty-second  street 
for  the  past  eighteen  months,  and  have  achieved 
a  remarkable  success  there  from  a  commercial 
standpoint,  which  left  no  doubt  as  to  the  desir- 
ability of  the  location  as  a  retail  headquarters. 
Facing  the  New  York  Public  Library,  and  a  few 
doors  from  Fifth  avenue,  this  Victor  showroom 
will  be  ideally  situated  in  every  respect. 

Landay  Bros,  have  never  hesitated  to  spend 
large  sums  of  money  to  make  their  exclusive 
Victor  establishments  artistic  to  a  degree,  and 
Max  Landay  is  now  working  out  plans  which 
will  make  the  Landay- Victor  Music  Temple  a 
show  place  of  the  local  retail  trade. 


DEMAND  FOR  SPRING  LUBRICANT 


In  a  recent  chat  with  The  World,  P.  Henry 
Kerler,  of  Ilsley-Doubleday  &  Co.,  New  York, 
stated  that  the  graphite  phono  spring  lubri- 
cant which  this  company  introduced  a  short 
while  ago  is  meeting  with  very  pleasing  suc- 
cess. Talking  machine  manufacturers  have 
favorably  commented  upon  the  many  qualities 
of  this  lubricant,  and  are  using  it  extensively 
for  motors,  main  springs,  gears,  etc. 


H.  H.  Rhodes  is  the  manager  and  W.  W. 
Raitinger,  assistant  manager,  of  the  Forest 
Park  branch  of  the  Geo.  P.  Bent  Co.,  Chicago, 
which  was  recently  opened. 


The 

Union  Phonograph  Supply  Co. 

Successors  to 

The  Union  Specialty  &  Plating  Company 

Manufacturers  of  Talking  Machine  Supplies 

announce  the  removal  of  their  general  offices  and  factory 
to  their  new  and  modern  building 

1100-1108  West  Ninth  Street 

Corner  of  Front  Avenue 

Cleveland,  O. 

containing  50,000  square  feet  of  floor  space  and  equipped 
with  all  the  latest  modern  improvements. 

Thanking  you  for  past  favors  and  soliciting  your  future 
business,  we  are 

Very  truly  yours, 
The  Union  Phonograph  Supply  Company. 


GENEROSITY  OF  SONORA  CORP. 


To  Increase  Salaries  of  Men  Ordered  to  Mex- 
ico and  Will  Retain  Positions  for  Them 


The  employes  of  the  Sonora  Phonograph 
Corporation  who  are  members  of  the  National 
Guard,  and  who  were  called  out  for  Mexican 
service  recently,  donned  their  uniforms  and 
hastened  to  the  armories  without  knowing  just 
what  arrangements  the  company  would  make 
for  their  care  while  away. 

George  E.  Brightson,  president  of  the  So- 
nora Co.,  quietly  increased  the  salaries  of  all 
the  men  ordered  out  at  once,  and  stated  that 
the  new  salaries  would  be  paid  while  the  men 
were  absent.  Their  positions  will  be  waiting 
for  them  on  their  return. 

The  first  news  that  some  of  the  men  had 
about  this  pleasing  surprise  wyas  from  the 
newspapers  issued  while  they  were  about  to  go 
aboard  their  trains.  Letters  have  been  pour- 
ing in  from  all  over  the  country  commending 
the  Sonora  Phonograph  Corporation  for  its 
action  in  relieving  its  men  of  worry  as  to  how 
their  families  are  to  be  provided  for  while  they 
are  in  the  country's  service. 

The  workers  in  the  Sonora  offices  and  fac- 
tories are  watching  the  reports  of  develop- 
ments on  the  border  with  much  interest,  as 
their  men  are  in  quite  a  number  of  the  New 
York  regiments,  and  those  at  home  feel  as 
though  they  were  at  the  front  by  proxy. 


USING  NEW  WORM=GEAR  MOTOR 

All  Models  of  Wonder  Talking  Machines  to 
Have  New  Motor  Equipment 


Hugo  S.  Radt,  vice-president  of  the  Wonder 
Talking  Machine  Co.,  New  York,  announced 
this  week  that  the  company  is  now  using  a  new 
worm-gear  motor,  which  replaces  the  former 
type  of  motor  used  in  Wonder  machnes.  This 
new  motor  will  be  used  in  the  $5  and  $7.50 
models  as  well  as  the  more  expensive  ones, 
thereby  enabling  the  company's  dealers  to  fur- 
nish their  trade  with  the  new  motor  in  all  types 
of  Wonder  machines.  Mr.  Radt  states  further 
that  this  new  motor  has  been  carefully  tested 
at  the  company's  factory  for  four  and  a  half 
months  and  has  given  perfect  service  under  all 
conditions. 


Ephraim  F.  Aldrich,  receiver  of  the  Boston 
Talking  Machine  Co.,  recently  won  a  verdict 
of  $3,100  in  a  suit  against  George  A.  Whit- 
more,  for  the  recovery  of  money  alleged  to  be 
due  for  an  option  on  the  purchase  of  the  bank- 
rupt concern. 


jSCHLOSS  BRQTHERSE 


Supplement,  J  he  1  altting  Machine  World.,  July  /£>,  litio 


The  famous  Victor  trademark,  "His  Master's  Voice,"  is  the  best 
known  trademark  in  the  world. 

It  is  the  guarantee  of  quality.  It  stands  for  all  that  is  best  in 
music.  It  is  the  hallmark  of  noteworthy  achievements  in  the  talking- 
machine  art — achievements  that  have  firmly  established  Victor 
supremacy  on  a  basis  of  great  things  actually  accomplished. 


it 


i 


lerspoon  Goritz 
adski    Eames  gori 


Sammarco  ^ 
Gluck 


Melba 


McCormack 


m  gapggH«!!jj£ 


it)  i"w  rrr 


*«  iu  tci  r" 


— H,i 


The  greatest  musical 
industry  in  the  whole 
world— the  gigantic 
Victor  factories. 


Victrola  IV,  $15 

Oak 


Victrola  XVI,  $200 
Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


mjpreiM 


Musically,  artistically,  com- 
mercially, Victor  supremacy  is 
always,  everywhere  in  evidence. 

Its  universal  recognition 
brings  success  to  every  Victor 
dealer — an  ever-increasing  suc- 
cess without  a  parallel  in  the 
music  industry. 


Victrola  XIV,  $150 

Mahogany  or  oak  "0 


Victi 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  VIII,  $40 

Oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  IX,  $50 

Mahogany  or  oak 


THE    TALKING    MACHINE  WORLD 


35 


oooooooooooooa 


oooooooooooooa 


GOO  '  COOOOOOOO 


Tenth  Annual  Convention 

of  the 

National  Association  of  Talking  Machine  Jobbers 

Atlantic  City,  July  10  to  13,  1916 


J§j  @§ooooc§xx»oi^[a3oooaxx)ooooa  ia§oooo<^oooo^)ij  oxooooooooooo  <^ooooc|Dooog3  oooooooooooooa  (^)ooooc^)00oo(fe>|  oooooooooooooaj  <^ooooi^oooo^>[  oooooocooooooa|  <^ooooc^oooo§s»  ooaxooccooooaj  [g] 


Atlantic  City,  N.  J.,  July  13.— Beyond  all 
doubt  the  most  successful  convention  of  the 
National  Association  of  Talking  Machine  Job- 
bers ever  held  was  the  tenth  annual  meeting 
which  convened  at  the  Hotel  Traymore,  this 
city,  on  Monday,  and  has  been  in  constant  ac- 
tion ever  since. 

In  the  first  place  the  attendance  has  been  un- 
usually large.  Not  only  have  the  jobbers  and 
their  executives  come  to  the  convention,  but 
in  several  cases  they  brought  with  them  as 
many  as  a  half  dozen  of  the  employes  for  the 
purpose  of  absorbing  the  information  regarding 
the  making  and  marketing  of  Victor  talking 
machines  and  records,  which  was  made  one  of 
the  main  features  of  the  convention.  The  prom- 
ise of  an  educational  convention,  made  some 
time  ago,  was  well  carried  out  with  the  earnest 
co-operation  of  the  Victor  Co.  and  its  officials. 

The  business  meetings,  which  went  far  to 
prove  how  active  the  association  officers  and 
committeemen  ha^e  been  during  the  past  year, 
were  held  On  Mcnday  and  Tuesday  afternoons, 
with  the  mornings  given  over  to  the  enjoyment 
of  the  many  pleasures  offered  by  this  popular 
resort.  With  the  general  meeting  on  Wednes- 
day there  began  the  educational  features,  in- 
cluding addresses  by  the  department  heads  of 
the  Victor  factory  as  well  as  those  engaged 
in  the  exploitation  work  for  that  company.  The 
big  event,  next  to  the  banquet  on  Tuesday 
night,  was  the  appearance  of  artists  of  inter- 
national fame,  who  entertained  the  jobbers 
on  Wednesday  evening  through  the  courtesy 
of  the  Victor  Co.,  for  whom  all  the  artists  pres- 
ent make  records.  Such  names  as  Alma  Gluck, 
John  McCormack,  Efrem  Zimbalist,  Reinald 
Werrenrath  and  others  of  equal  note  afford  an 
indication  of  the  calibre  of  the  talent  which  the 
jobbers  have  heard  so  often  through  the  me- 
dium of  big  selling  records  and  were  now  privi- 
leged to  hear  in  the  flesh,  so  to  speak. 

In  the  matter  of  general  entertainment  there 
was  nothing  left  to  be  desired,  for  despite  the 
rain  which  came  on  Sunday  afternoon  and  on 
Monday,  the  work  of  the  committee  in  charge 
of  the  arrangements  showed  itself  in  the  per- 
fect manner  in  which  each  detail  was  attended 
to.  From  both  the  business  and  the  social 
standpoint  the  convention  was  by  far  the  great- 
est ever. 

The  First  Session  on  Monday  Afternoon 

The  first  business  session  was  held  on  Mon- 
day afternoon  in  the  Rose  Room  of  the  Tray- 
more, with  President  McCarthy  presiding,  who 
presented  the  following  report  of  his  year  as 
president: 

PRESIDENT  MCCARTHY'S  REPORT 

It  is  incumbent  upon  your  officers  to  render 
at  each  annual  meeting  an  account  of  their 
stewardship  for  the  year  entrusted  to  them  by 
you,  and  to  set  forth  for  your  approval  or  other- 
wise an  account  of  their  doings  during  that 
period.  You  will  be  given  full  and  complete 
statements  by  your  secretary  and  treasurer  as 
to  the  physical  and  financial  standing  of  our 
association,  and  on  these  reports  I  will  not  in- 
trude.   They  will  speak  for  themselves. 

In  general  the  association  members  have  en- 
joyed a  year  of  splendid  business  and  pros- 
perity, and  I  congratulate  each  and  every  one 
of  us  upon  being  engaged  in  the  best  business 
of  which  I  have  any  knowledge  at  this  time. 
The  work  at  the  factory  has  been  generous  to 


a  marked  degree,  and  supplies  have  been  more 
nearly  ample  than  for  many  years;  with  many 
indications  of  better  things  to  come  in  the  near 
future. 

My  work  for  the  association  during  the  year 
just  closing  has  been  rendered  light  and  pleas- 
ant by  the  efficient  gentlemen  you  so  wisely 
chose  to  co-operate  with  me  in  carrying  on  our 
labors,  and  to  those  gentlemen  go  my  heart- 
felt thanks.  Our  ranks  are  practically  unbroken, 
and  we  face  the  future  serenely  and  hopefully. 
There  remains  great  and  good  work  ahead  of  us 
in  perfecting  our  organization  and  our  busi- 
ness, first  and  foremost  being  our  work  to  se- 


Retiring  President  Andrew  G.  McCarthy 

cure  the  passage  of  the  Stephens  bill.  As  to 
the  work  done  on  this  measure  by  our  secre- 
tary and  committee  you  will  be  duly  advised  by 
the  secretary.  That  the  measure  is  of  para- 
mount importance  to  us  goes  without  saying. 
Additional  ways  and  means  to  further  the  pas- 
sage of  the  bill  will  be  presented  to  this  meet- 
ing, for  which  I  bespeak  your  careful  consid- 
eration. 

A  pleasant  happening  outside  the  beaten  path 
of  business  during  the  year  was  the  marriage 
of  our  good  friend  and  well-wisher,  the  gen- 


OfUcers  of  the  National  Association  of  Talk- 
ing Machine  Jobbers  for  1916-1917 


President,  Edwin  C.  Rauth,  Koerber- 
Brenner  Co.,  St.  Louis,  Mo. 

Vice-President,  H.  A.  Winkelman,  Oli- 
ver Ditson  Co.,  Boston,  Mass. 

Secretary,  L.  C.  Wiswell,  Lyon  &  Healy, 
Chicago,  111. 

Treasurer,  W.  H.  Reynalds,  Mobile,  Ala. 


eral  manager  of  the  Victor  Co.,  Mr.  Louis  F. 
Geissler,  and  to  him  and  his  charming  bride 
our  association  paid  its  best  respects  in  the 
form  of  a  suitable  and  appropriate  memento. 

I  deem  it  proper  at  this  time  to  take  official 
cognizance  of  the  regrettable  and  untimely 
passing  away  of  a  friend  and  comrade  to  each 


Next  Convention  City 

Atlantic  City 


and  every  one  of  us  in  the  person  of  the  late 
Colonel  Edward  Lyman  Bill,  the  editor  and  pro- 
prietor of  the  official  journal  of  our  trade,  The 
Talking  Machine  World,  and  also  The  Music 
Trade  Review,  devoted  to  the  interests  of  the 
music  trade.  A  kindly,  courteous,  polished  gen- 
tleman and  a  staunch  friend  and  supporter  of 
our  organization.     May  he  rest  in  peace. 

Matters  of  major  and  serious  import  will  be 
presented  to  you  at  this  time  which  will  re- 
quire your  earnest  attention,  and  for  these  and 
for  our  sessions  throughout  I  ask  for  the  fair- 
ness, harmony  and  good  fellowship  which  have 
ever  distinguished  our  annual  meetings. 
The  secretary's  report  was  as  follows: 

SECRETARY  E.  C.  RAUTH'S  REPORT 
At  the  close  of  our  last  meeting  in  San  Fran- 
cisco, Cal.,  on  July  24,  1915,  this  association 
totaled  eighty-eight  members,  all  of  whom  are 
distributers  of  Victor  Talking  Machines.  Since 
that  time,  Chase  &  West,  of  Des  Moines,  la., 
have  been  automatically  dropped  from  member- 
ship; owing  to  their  discontinuing  the  distribut- 
ing of  Victor  talking  machines.  We  have  re- 
ceived one  new  member- — Hext  Music  Co.,  of 
Denver,  Col.  This  still  leaves  a  total  member- 
ship of  eighty-eight,  consisting  of  seventy-eight 
regular  members  and  ten  branch  house  mem- 
bers. 

The  executive  committee,  since  our  last  an- 
nual convention,  has  had  two  meetings — one  be- 
ing held  on  September  19,  1915,  at  Philadelphia, 
Pa.,  and  the  other  in  New  York  City,  February 
15,  1916.  Both  meetings  were  well  attended  by 
your  executive  committeemen,  and  also  by  other 
members  of  this  association. 

The  meeting  at  Philadelphia  was  called  for 
the  purpose  of  levying  a  special  assessment  to 
create  a  fund  to  carry  on  the  work  of  promoting 
the  Stephens  bill.  It  might  be  well,  at  the 
proper  time,  to  bring  this  matter  up  for  dis- 
cussion, particularly  since  some  of  the  members 
paid  this  assessment  under  protest. 

If  we  intend  to  continue  our  good  work,  in 
promoting  the  Stephens  bill  during  this  and,  if 
necessary,  the  next  session  of  Congress,  it  will 
very  likely  devolve  upon  us  to  raise  more  funds. 
The  detailed  report  of  your  secretary  will  show 
the  immense  amount  of  work  done  by  your 
Stephens  committee,  for  which  they  received  no 
remuneration.  The  only  expense  defrayed  by 
this  association  was  railroad  fare  and  hotel  ac- 
commodation. Every  Congressman  in  the 
United  States,  during  the  adjourned  period  of 
Congress,  was  visited  by  some  member  of  your 
Stephens  committee.  Your  legislative  com- 
mittee made  three  different  trips  to  Washing- 
ton. This  will  give  you  only  a  faint  idea  of 
the  vast  amount  of  effort  necessary  to  carry 
on  this  work. 

The  meeting  at  New  York  was  the  regular 
mid-winter  meeting  of  your  executive  commit- 
tee. At  this  meeting,  a  committee  of  three  was 
appointed  to  confer  with  the  Allied  Music 
Trades,  to  consider  the  Klugh  resolution.  This 
committee  was  given  no  power  to  act,  but  was 
instructed  to  report  back  to  the  association  at 
its  next  meeting,  July  10,  1916. 

A  committee  of  three  was  appointed  to  con- 
sider suitable  plans  for  the  establishment  of 
an  association  credit  bureau,  and  submit  the 
report  of  these  plans  to  the  next  annual  meet- 
ing:, The  committee  consisted  of:  H.  G.  Koer- 
(Coniinued  on  page  36) 


36 


THE    TALKING    MACHINE  WORLD 


Members  of  the  National  Association  of  Talking  Machine  J 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS-(Continued  from  page  35) 


ber,  chairman;  A.  A.  Trostler  and  J.  N.  Black- 
man. 

A  committee,  consisting  of  J.  N.  Blackmail, 
chairman;  W.  H.  Reynalds  and  J.  C.  Roush,  was 
appointed  to  visit  the  Victor  Co.,  to  discuss 
matters' of  mutual  interest  to  the  entire  industry. 

The  following  letter  was  received  from  L.  F. 
Geissler,  acknowledging  receipt  of  the  wedding 
present  sent  by  the  members  of  this  associa- 
tion: 

February  12,  1916. 

Mr.  James  F.  Bowers,  Chicago,  111. 

Dear  Mr.  Bowers:  To  you  as  chairman,  and.  through 
you,  I  would  attempt  to  express  to  the  National  Associa- 
tion of  Talking  Machine  Jobbers  my  genuine  and  deep 
appreciation — 

First:  For  the  kind  sentiments  expressed  by  them  through 
the  medium  of  the  beautiful  illuminated  book  of  presenta- 
tion bearing  their  signatures. 

Second:  For  the  perfectly  magnificent  set  of  silver  which 
Mrs.  Geissler  and  myself  have  already  taken  so  much 
pleasure  in  exhibiting  to  our  friends,  and  which  we  only 


Retiring  Secretary,  E.  C.  Rauth 

wish  might  be  used  in  the  joy  of  serving  each  member  at 
our  own  table. 

I  have  never  had  any  evidence  of  friendship  so  deeply 
affect  me  as  did  this  beautiful  gift,  and  I  would  that  I 
could  shake  the  hand  of  every  member  of  our  association 
in  grateful  personal  acknowledgment.  Most  sincerely  yours, 
(Signed)  Louis  F.  Geissler. 
I  also  have  the  following  letter  from  J.  Ray- 
mond Bill,  acknowledging  the  memorial  tribute 
sent  by  this  association  to  the  family  of  our 
lamented  friend,  Colonel  Edward  Lyman  Bill: 

April  11,  1916. 
The  National  Association  of  Talking  Machine  Jobbers. 

Gentlemen:  I  have  recently  received,  through  the  kind- 
ness of  Mr.  James  F.  Bowers,  the  leather-bound  memorial 
tribute  to  my  late  father,  Edward  Lyman  Bill. 

I  have  not  as  yet  delivered  it  to  the  rest  of  my  family, 
but  even  before  doing  so.  I  am  moved  to  evince  in  some 
meagre  way  my  own  heart-felt  appreciation. 

To  a  young  man  who  has  just  lost  his  father,  there  can 
be  nothing  of  a  dearer  nature  than  those  acts  which  throw 
into  vivid  relief  the  good  character  of  the  one  now  absent. 

I  have  always,  son-like,  thought  a  great  deal  of  my 
father,  but  when  I  see  such  men  as  I  know  to  be  promi- 
nent in  the  Jobbers'  Association,  extending  to  the  lone- 
some family  some  evidence  of  their  sincere  esteem,  I  can 
only  thank  those  friends  for  adding  another  long  chapter 


to  my  filial  love  for  my  father.  But  my  thanks  to  you  for 
this  sort  of  a  gift  must  stand  unqualified — fitting  words  are 
not  within  my  power. 

But  at  least  I  can  say  that  all  the  good  things  "The 
Colonel"  has  said  to  his  son  about  the  Jobbers,  have  now 
been  turned  from  the  verbal  into  the  real  by  your  truly 
human  deed.  Sincerely, 

(Signed)  J.  Raymond  Bill. 

TREASURER  REYNALDS'  REPORT 

In  connection  with  his  report  as  treasurer  of 
the  association,  W.  H.  Reynalds  said:  "The 
finances  of  our  association  are  in  a  very  flour- 
ishing condition,  and  the  membership,  almost 
to  a  man,  has  been  very  prompt  in  paying  their 
dues  and  assessments,  thus  showing  their  ap- 
preciation of  the  valuable  work  the  association 
has  been  doing. 

"The  adjustment  on  the  price  of  double-faced 
records  several  years  ago  has  paid  each  mem- 
ber many  thousand  per  cent,  interest  on  his  in- 
vestment in  dues  and  assessments  in  the  asso- 
'  ciation,  to  say  nothing  of  the  benefits  they  are 
deriving  through  the  vigilance  of  the  traffic 
committee,  through  the  great  benefits  derived 
from  close  contact  between  the  factory  and  the 
association,  through  the  great  benefits  of  the 
convention,  which  serves  as  a  big  melting  pot 
for  the  views  of  the  members,  and  through  the 
many  benefits  derived  by  every  man  who  rubs 
shoulders  with  those  engaged  in  the  same 
struggle  in  life. 

"I  do  not  believe  that  any  organization  has 
been  more  active  in  looking  after  the  interests 
of  the  trade  it  represents,  and  I  am  satisfied, 
through  the  manner  in  which  the  members 
cheerfully  provide  funds  for  the  organization, 
that  they  are  fully  satisfied  with  results." 

REPORT   OF  TRAFFIC  COMMITTEE 

The  traffic  committee,  of  which  L.  C.  Wis- 
well  is  chairman,  reported  as  follows  regarding 
its  work  for  the  year: 

Our  industry  is  indeed  fortunate  as  far  as 
traffic  matters  are  concerned,  for  during  the 
past  year  no  changes  in  the  freight  classification 
or  rate  increases  were  proposed  by  the  various 
classification  committees. 

Some  person  or  concern  (your  committee  was 
unable  to  learn  whom)  made  application  through 
the  Western  classification  committee  for  sec- 
ond class  CL  rating  on  combination  carloads 
of  talking  machines  and  pianos,  minimum  18,000 
pounds. 

A  hearing  was  held  on  this  application  in  Chi- 
cago at  which  your  committee  through  its 
chairman  appeared  and  talked  for  the  affirma- 
tive. A  number  of  other  interests  had  represen- 
tatives at  this  meeting.  After  hearing  all  the 
evidence  the  classification  committee  rejected 
the  application. 

You  will  be  interested  to  learn  that  at  the 
•  present  time  there  is  a  movement  on  foot  to 
change  the  CL  rating  on  talking  machines, 
reducing  the  minimum  from  24,000  pounds  to 
16,000  pounds.  You  are  all  cognizant  of  the  fact 
that  it  is  a  physical  impossibility  for  the  factory 
to  put  24,000  pounds  of  Victrolas  in  a  thirty-six- 


foot  car.  Victrolas,  regardless  of  size,  sufficient 
to  fill  a  car,  will  not  in  the  aggregate  weigh 
24,000  pounds.  Heretofore  the  factory  has 
been  compelled  in  many  instances  to  delay  car- 
load shipments  in  order  to  put  in  a  sufficient 
quantity  of  records  to  make  the  minimum,  also 
in  many  instances  the  distributers  have  been 
obliged  to  pay  for  tonnage  which  they  did  not 
receive  because  of  the  fact  that  the  Victor  Co. 
in  filling  the  car  was  only  able  to  put  in,  say 
22,000  pounds,  when  the  minimum  is  24,000 
pounds. 

The  reducing  of  the  minimum  to  16,000 
pounds  will  not  only  mean  that  in  making  car- 
load shipments  the  Victor  Co.  will  be  able  to 
fill  the  car  to  the  minimum,  but  it  will  mean 
more  carload  shipments  to  distributers,  hence  a 
great  saving  in  freight  charges. 

It  is  estimated  that  if  this  recommendation  is 
adopted  by  the  various  committees  it  will  mean 
a  saving  of  thousands  of  dollars  in  freight 
charges,  all  of  which  argue  for  larger  net 
profits,  for  where  you  are  now  paying  for  LCL. 
first  class  rating  on  Victrolas  and  records  on 
shipments  aggregating  16,000  pounds  and  over 
you  will  save  the  difference  between  LCL  and 
CL  rating  on  shipments  weighing  of  this  size. 

While  your  committee  can  only  presage,  still 
evidence  at  hand  tends  to  show  that  the  recom- 
mendation will  be  favorably  received.  However, 
we  should  not  be  caught  napping,  therefore, 
your  committee  respectfully  suggests  that  the 
association  have  a  representative  at  the  meet- 
ings of  the  official  Southern  and  Western  clas- 
sification committee  when  this  recommendation 
comes  up  for  hearing.  Your  chairman  has  been 
reliably  informed  that  the  Western  classification 
committee  also  the  official  classification  commit- 
tee will  docket  this  recommendation  for  a  hear- 
ing at  their  next  meeting  which  will  be  held  in 
Chicago  and  New  York  respectively.  Respect- 
fully submitted,  traffic  committee:  L.  C.  Wis- 
well,  chairman;  W.  F.  Davisson.  G.  A.  Mairs,  E. 
N.  Upshaw,  H.  L.  Royer. 

ARRANGEMENT  COMMITTEE'S  REPORT 

A.  A.  Trostler,  chairman  of  the  arrangement 
committee  of  the  association,  as  a  matter  of 
regularity  filed  his  report,  but  the  excellent 
work  of  that  committee  in  arranging  the  details 
of  the  convention  was  so  evident  that  a  report 
of  its  activities,  except  as  a  matter  of  record, 
was  superfluous.  Mr.  Trostler's  report  read  in 
part: 

"The  function  of  the  arrangement  committee 
is  largely  working  out  the  details  of  conven- 
tions. Your  chairman,  with  his  fellow  members 
on  this  committee,  has  not  left  a  stone  unturned 
to  make  this — the  tenth  annual  convention — our 
banner  one,  and  hopes  that  when  this  conven- 
tion is  over  it  will  prove  so.  The  many  requests 
for  reservations  and  other  information  pertain- 
ing to  this  convention,  prompts  me  to  make  the 
above  statement. 


THE    TALKING    MACHINE  WORLD 


37 


eh  r> 


IT- 


f  V  H 

-  I 


ir  Friends  Who  Attended  the  Convention  in  Atlantic  City 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS    (Continued  from  page  36) 


"I  have  enjoyed  the  work  allotted  to  me  by 
President  McCarthy,  and  greatly  appreciate  the 
honor.  The  hotel  management  has  done  every- 
thing possible  for  your  committee  and  has  made 
it  as  easy  as  they  could  to  make  satisfactory 
arrangements." 

Mr.  Trostler  here  spoke  of  the  arrangements 
made  for  the  banquet  and  of  the  co-operation 
of  the  Victor  Co.  and  its  artists  in  furnishing 
entertainment,  and  continuing  said: 

"I  also  want  to  say  that  L.  F.  Geissler,  gen- 


Arthur  A.  Trostler 

eral  manager  of  the  Victor  Talking  Machine 
Co..  has  done  everything  possible  to  assist  your 
committee  in  working  out  the  details  pertain- 
ing to  the  Educational  Day,  and  I  am  satisfied 
that  you  will  gain  a  world  of  information  which 
is  valuable  to  your  business. 

"In  conclusion,  I  want  to  thank  the  members 
of  our  association  for  answering  the  questions 
that  I  put  to  them  through  the  mails  as 
promptly  as  they  did,  which  helped  me  very 
materially.  I  also  want  to  thank  the'  balance 
of  my  committee  for  the  wonderful  support  they 
have  given  me,  and  my  fellow  members  have 
worked  just  as  hard  as  their  chairman.  We 
know  that  one  cannot  accomplish  great  things 
unless  he  has  the  support  and  co-operation  of 
others." 

Following  the  report  of  Mr.  Trostler  came 
the  report  of  the  legislative  committee,  which 
was  presented  by  Mr.  Mickel.  The  report  out- 
lined the  work  which  the  committee  had  done 
during  the  year,  and  also  was  supplemented  by 
the  report  of  the' special  Stephens  Bill  com- 
mittee, which  was  presented  by  Secretary 
Rauth,  after  Mr.  Mickel's  report  had  been  read. 


Mr.  Mickel  showed  that  the  legislative  com- 
mittee had  been  exceedingly  active  in  endeav- 
oring to  foster  interest  and  support  for  the 
Stephens  Bill,  and  the  report,  which  is  as  fol- 
lows, was  received  with  much  approval  by  the 
convention : 

REPORT  OF  LEGISLATIVE  COMMITTEE 

The  report  of  the  legislative  committee  will 
have  to  include  the  report  of  the  special  com- 
mittee on  the  Stephens  Bill  for  the  entire  work 
of  the  year  has  been  concentrated  on  this  one 
movement.  I  will  not  attempt  in  this  report  to 
go  into  the  details  of  this  work.  If  any  of  you 
are  interested  to  know  what  has  been  done, 
apply  to  our  efficient  secretary,  E.  C.  Rauth, 
after  the  meeting  and  you  will  be  gratified  to 
see  the  detailed  account  of  the  work  which 
has  been  accomplished  by  the  different  mem- 
bers of  the  committee. 

Special  interest  in  the  Stephens  Bill  was 
aroused  at  the  convention  in  San  Francisco.  W. 
H.  Reynalds  and  myself  discussed  the  plan  of 
our  association  doing  something  more  definite 
on  the  Stephens  Bill  than  had  been  done  before. 
The  matter  was  then  presented  to  the  executive 
committee  which  held  a  meeting  immediately 
after  our  convention,  at  which  time  the  execu- 
tive committee  decided  to  have  appointed  a 
special  Stephens  Bill  committee. 

In  the  latter  part  of  July  I  talked  to  Louis  F. 
Geissler  about  the  work  and  he  stated  to  me 
that  if  the  association  could  be  of  assistance  in 
bringing  about  the  passage  of  the  Stephens  Bill, 
it  would  have  done  more  good  than  the  organi- 
zation had  accomplished  since  it  had  been  in 
existence.  I  mention  this  so  that  the  members 
of  the  association  who  have  not  been  active, 
will  appreciate  the  importance  of  the  work  done. 
When  the  committee  began  to  look  into  the 
plan  it  very  soon  developed  that  we  required 
money  in  order  to  accomplish  much,  so  in  the 
early  fall  there  was  a  meeting  of  the  executive 
committee  and  the  special  Stephens  Bill  com- 
mittee called  in  Philadelphia,  at  which-  time 
there  was  an  assessment  of  $100  per  member 
to  defray  the  expenses  of  the  committee.  At 
this  time  we  divided  the  United  States  up  into 
districts,  allotting  specific  sections  to  the  differ- 
ent members  of  the  committee  and  also  to  some 
who  were  not  on  the  committee  and  were  will- 
ing to  devote  some  time  to  this  work. 

In  February,  another  meeting  was  called  in 
New  York,  at  which  time  our  plans  were  fur- 
ther perfected  and  adjournment  taken  to  Wash- 
ington. This  meeting  was  attended  by  Messrs. 
Roush,  Nestor,  Blackman,  Rauth  and  myself. 
While  in  Washington  we  called  on  a  number  of 
the  Senators  and  Representatives  and  Secretary 
Tumulty,  also  consulted  with  Mr.  Whittier,  of 
the  American  Fair  Trade  League,  and  I  am  sure 
that  every  member  of  the  committee  agrees 
with  me  that  we  did  some  very  active  work  at 
that  time. 


Since  that  meeting  it  has  been  necessary  on 
one  occasion  for  Mr.  Rauth  to  go  to  Washing- 
ton; on  another  occasion,  Mr.  Blackman 
went.  Last  November,  it  seemed  to  be  neces- 
sary that  some  one  go  to  Atlanta,  Ga.  Black- 
man,  Rauth  and  myself  made  that  trip.  About 
a  month  ago  the  committee  on  Interstate  and 
Foreign  Commerce,  to  which  this  bill  has  been 


George  E.  Mickel 

referred,  took  it  up,  which  made  it  necessary 
for  our  committee  to  have  another  meeting  in 
Washington,  and  at  that  time  J.  Newcomb 
Blackman  made  a  very  able  argument  before 
the  committee.  The  hearings  will  be  continued 
before  this  committee  at  some  future  date,  but 
when  it  will  be  reported  out  is  indefinite..  I 
mention  these  few  instances  just  to  give  you  an 
idea  of  the  time  a  thing  of  this  kind  requires 
and  this  is  only  a  small  amount  of  the  work 
done.  I  have  not  attempted  to  give  any  de- 
tailed account  of  the  trips  that  every  member 
of  this  committee  has  made  and  they  have  re- 
quired much  more  time  than  these  special  trips 
I  have  mentioned.  The  report  which  our  secre- 
tary, E.  C.  Rauth,  has,  if  looked  over,  will  give 
you  some  idea  of  the  time  that  has  been  given 
to  this  work.  I  want  to  say  to  you,  gentlemen, 
that  the  thanks  of  the  association  are  due  to 
the  individual  members  of  this  committee  for 
the  work  which  they  have  done. 

The  plan  of  operation  as  conceived  originally 
was  to  see  individually  the  United  States  Rep- 
resentatives and  Senators  to  secure  if  possible 
(Continued  on  page  38) 


38 


THE    TALKING    MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  37) 


their  promise  to  vote  for  and  support  this  bill. 
This  was  work  which  had  not  been  done  by 
any  other  organization  and  the  results  have 
been  very  satisfactory.  In  conversation  with 
Mr.  Whittier,  of  the  American  Fair  Trade 
League,  he  stated  to  our  committee  "that  no  as- 
sociation in  the  United  States  had  done  the 
efficient  work  for  the  Stephens  Bill  that  has 
been  done  by  the  National  Association  of 
Talking  Machine  Jobbers."  This  has  been  done 
by  the  conscientious  and  persistent  effort  of 
the  committee,  all  of  them  having  given  liberal- 
ly of  their  time. 

The  work,  however,  is  just  well  started  be- 
cause it  looks  now  as  if  the  bill  would  not 
come  up  during  this  session  of  Congress, 
and  if  it  does  not,  we  should  continue  the  work 
so  well  begun.  The  plan  of  operation  is  right. 
Going  direct  to  the  Representatives  and  Sena- 
tors is  the  thing  to  do.  They  have  all  been 
flooded  with  letters  and  we  have  had  it  done 
by  the  dealers  and  this  should  be  continued, 
but  each  of  you  should  be  so  vitally  interested 
as  to  plan  some  way  to  get  directly  in  touch 
with  your  Senators  and  Representatives. 

We  have  every  reason  to  be  encouraged  for 
some  of  the  most  prominent  men  in  Congress 
are  interesting  themselves  in  the  Stevens  Bill. 
In  conversation  with  George  M.  Hitchcock, 
Senator  from  Nebraska,  he  stated  to  me  that 
either  the  Stephens  Bill  or  one  embodying  the 
same  principle  would  undoubtedly  become  a 
law  soon.  In  an  interview  with  Senator  Cum- 
mins, of  Iowa,  he  said  to  me:  "Mr.  Mickel,  I 
am  much  interested  in  the  Stephens  Bill,  familiar 
with  its  provisions,  will  work  for  it  and  sup- 
port it."  The  members  of  our  committee  re- 
port that  almost  in  every  instance  they  have 
been  received  with  the  utmost  courtesy  and  it 
is  up  to  this  association  to  continue  the  effort 
as  originally  planned. 

STEPHENS  BILL  COMMITTEE  REPORT 

Following  Mr.  Mickel,  Secretary  Rauth  made 
the  following  report  of  the  special  Stephens 
bill  committee: 

"The  following  is  the  general  report  of  the 
special  Stephens  bill  committee  appointed  to 
work  in  the  interests  of  the  Stephens  bill  at  a 
regular  meeting  of  the  legislative  committee  of 
thfe  National  Talking  Machine  Jobbers'  Asso- 
ciation, at  Philadelphia,  SejHrember  10,  1915. 
The  members  of  this  committee  were  as  fol- 
lows^ J-  Newcomb  Blackman,  Blackman  Talk- 
ing Machine;  Co.,  New;~York;  J.  F.  Bowers, 
Lyon  &  Healy,  Chicago;  Louis  Buehn,  the 
Louis  Buehn  Co.;  Lester  Burchfield,  Sanger 
Bros.,  Dallas,  Tex.;  B.  R.  Foster,  I.  Davega, 
Jr^  Inc.,  New  York;  Harry  G.  Koerber,  Koer- 
ber-Brenner  Co.,  St.  Louis;  Andrew  G.  McCar- 
thy, Sherman.  Clay  &  Co.,  San  Francisco; 
George  A.  Mairs,  W.  J.  Dyer  &  Bro.,  St.  Paul; 
Geo.  E.  Mickel,  chairman,  Nebraska  Cycle  Co., 
Omaha.  Neb  ;  French  Nestor,  W.  F.  Frederick 
Piano  Co.,  Altoona,  Pa.;  E.  F.  O'Neill,  Beck- 
with,  O'Neill  &  Co..  Minneapolis:  W.  H.  Par- 
menter,  the  Whitney  &  Currier  Co.,  Toledo,  O.; 
E.  C.  Rauth,  secretary,  Koerber-Brenner  Co., 
St.  Louis;  William  H.  Reynalds,  Reynalds 
Music  House,  Mobile,  Ala.;  J.  C.  Roush,  Stand- 
ard Talking  Machine  Co.,  Pittsburgh,  Pa.;  C.  J. 
Schmelzer,  Schmelzer  Arms  Co.,  Kansas  City, 
Mo.;  A.  M.  Stewart,  Stewart  Talking  Machine 
Co.,  Indianapolis,  tnd.;  W.  G.  Walz,  W.  G. 
Walz  Co..  El  Paso.  Tex.;  J.  P.  Werlein,  Philip 
Werlein,  Ltd.,  New  Orleans,  La.;  P.  B.  Whit- 
sit,  Perry  B.  Whitsit  Co.,  Columbus,  O.;  L.  C. 
Wiswell,  Lyon  &  Healy,  Chicago;  Rudolph 
Wurlitzer,  Rudolph  Wurlitzer  Co.,  Cincin- 
nati, O. 

"It  is  very  difficult  for  me  to  give  the  mem- 
bers even  an  idea  of  the  vast  amount  of  work 
done  by  this  committee,  as  the  expense  which 
would  be  entailed  in  giving  out  a  lengthy  re- 
port will  not  permit  it.  If  I  was  to  include  in 
this  report  all  of  the  correspondence  and  the 
complete  report  of  each  committeeman,  it 
would  require  a  volume  as  large  as  'The  Victor 
Book  of  the  Opera.'  The  members  must  take 
into  consideration  that  each  Congressman  was 


personally  called  up  by  some  committeeman  and 
thousands  of  letters  were  sent  out  to  dealers 
all  over  the  country.  In  addition  to  that,  pe- 
titions favoring  the  Stephens  bill  were  solicited 
by  committeemen  from  constituents  in  the  dis- 
tricts of  the  various  Congressmen. 

"If  this  association  was  compelled  to  pay  for 
the  time  spent  on  this  work  by  each  committee- 
man we  would  have  been  financially  unable  to 
carry  on  the  work,  as  our  funds  would  have 
been  exhausted  months  ago. 

"I  feel  sure  that  the  members  of  the  associa- 
tion will  fully  realize  the  immense  amount  of 
preparatory    work    involved    in    properly  ap- 


Secretary  Rauth  reported  also  upon  the 
hearing  of  the  Stephens  Standard  Price  Bill  be- 
fore the  House  Committee  on  Interstate  and 
Foreign  Commerce,  in  Washington,  on  May  31, 
at  which  were  present  George  E.  Mickel,  J. 
Newcomb  Blackman,  A.  A.  Trostler,  French 
Nestor  and  Mr.  Rauth.    Continuing,  he  said: 

"The  opening  address  was  made  by  Paul 
Nystrom,  formerly  Professor  of  Economics  of 
the  University  of  Wisconsin.  Professor  Nys- 
trom's  testimony  was  very  definite  and  to  the 
point.  The  next  witness  was  our  own  J.  New- 
comb Blackman,  who  presented  many  practical 
arguments.     Messrs.   Nystrom  and  Blackman 


Ex-Presidents  of  N.  A.  T.  M.  J. 

Left  to  Right — James  F.  Bowers,  Perry  B.  Whitsit,  T.  Newcomb  Blackman,  Joseph  C.  Roush,  George  E.  Mickel,  An- 
drew J.  McCarthy,  Edwin  C.   Rauth   (New  President) 


proaching  Congressional  representatives;  thou- 
sands of  letters  had  to  be  written;  advance 
work  undertaken  among  the  merchants  in  order 
to  make  an  effective  demonstration;  numerous 
skeins  unraveled  in  a  quest  for  any  information 
bearing  upon  the  personal  and  official  charac- 
teristics of  the  man  seen  which  might  prove 
helpful  in  seeking  his  support. 

"In  spite  of  the  laudable  work  done  by  our 
interests  and  those  of  other  lines  of  business, 
we  found  a  singularly  large  degree  of  apathy 
among  the  merchants;  many  had  no  knowledge 
of  the  bill;  a  large  number  were  apparently  in- 
different and  some  hostile. 

"The  underlying  principles  of  the  Stephens 
bill  are  sound  and  absolutely  essential  to  the 
proper  consummation  of  our  interests.  Much 
has  been  accomplished,  but  much  more  remains 


consumed  the  greater  part  of  the  first  day,  the 
balance  of  the  time  being  tak«n  up  by  members 
of  various  retail  organizations. 

"On  the  morning  of  the  second  day,  the  first 
witness  was  Mrs.  Christine  Frederick,  editor 
of  economics  of  the  Ladies'  Home  Journal  and 
the  New  York  Evening  Sun.  Mrs.  Frederick 
consumed  about  two  hours  in  presenting  her 
argument  to  the  committee,  thoroughly  explain- 
ing the  advantages  to  be  gained  by  the  con- 
sumer. Her  arguments  were  very  clear  and 
concise  and  made  a  marked  impression  upon 
the  committee. 

"The  committee  allowed  an  additional  thirty 
minutes,  and  this  time  was  taken  up  by  Mrs. 
Heath,  president  of  the  Housewives'  League, 
an  organization  of  80,000  members.  It  is  to  be 
regretted  that  Mrs.  Heath  could  not  have  more 


Talking  Machine  M 

to  be  done.  The  impressions  we  make  and  the 
results  secured  are  going  to  be  as  great  as  the 
interest  and  sympathy  displayed  by  our  mem- 
bers in  this  work.  Before  this  measure  can 
come  up  for  discussion  in  the  House,  however, 
it  must  be  reported  by  the  Interstate  and  For- 
eign Commerce  Committee.  Therefore,  write 
your  Congressman  to-day,  asking  him  when  the 
Stephens  bill  will  be  given  a  hearing  by  this 
committee." 


en  Ready  for  a  Dip 

time,  as  she  too,  spoke  from  the  consumers' 
standpoint. 

"The  committee  seemed  only  to  be  interested 
in  how  the  Stephens  bill  would  affect  the  buy- 
ing public  and,  in  a  small  measure,  the  retailer. 

"Adjournment  was  taken  until  after  the  first 
of  July,  when  the  opposition  will  be  given  an 
opportunity  to  present  their  evidence;  after 
that  we  will  be  permitted  to  show  evidence  in 
rebuttal. 


THE    TALKING    MACHINE  WORLD 


39 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  38) 


"It  seems  very  encouraging  for  our  bill  to 
be  presented  to  Congress  at  this  session,  and 
I  am  sure  that  all  those  who  attended  the  hear- 
ing feel  very  optimistic  as  to  the  result. 

"It  is  now  essential  that  all  those  interested 
in  the  Stephens-Ashurst  bill  keep  right  after 
their  Senators  and  Congressmen,  particularly 
since  the  election  is  drawing  nigh." 

In  Memory  of  Col.  Bill 

James  F.  Bowers  then  presented  a  resolu- 
tion of  regret  at  the  death  of  Col.  Edward  Ly- 
man Bill,  founder  and  editor  of  The  Talking 


Machine  World.  The  members  of  the  associa- 
tion rose  and  stood  in  silence  for  a  moment  in 
memory  of  the  departed  editor. 

Ladies  Attend  the  Theatre 
Owing  to  the  rain  on  Monday  afternoon,  the 
auto  trip  planned  for  'the  ladies  had  to  be  aban- 
doned, and  they  were  taken  to  Keith  Theatre 
where,  to  the  number  of  fifty,  they  were  the 
guests  of  the  Victor  Co.,  at  an  excellent  vaude- 
ville show.  The  trip  to  and  from  the  theatre 
was  made  in  rolling  chairs,  and  the  ladies  made 
quite  an  imposing  parade. 


New  Officers  Elected  Tuesday  Afternoon 


The  final  business  session  of  the  convention 
was  held  on  Tuesday  afternoon,  the  most  im- 
portant feature  being  the  election  of  offices  as 
follows: 

President.  Edwin  C.  Rauth,  Koerber-Brenner 
Co.,  St.  Louis. 

Vice-President,  Henry  A.  Winkelman,  Oliver 
Ditson  Co.,  Boston. 

Secretary,  L.  C.  Wiswell,  Lyon  &  Healy,  Chi- 
cago. 

Treasurer,  W.  H.  Reynalds,  Mobile,  Ala. 

The  Executive  Committee  will  consist  of  the 
four  new  officers  and  the  three  junior  past 
presidents,  namely,  A.  G.  McCarthy,  George  E. 
Mickel  and  J.  C.  Roush. 

Chamber  of  Commerce  Plan  in  Committee 

During  the  session  the  plan  advanced  by  Paul 
B.  Klugh  for  the  formation  of  a  Music  Indus- 
tries' Chamber  of  Commerce,  which  was  dis- 
cussed at  the  Monday  session,  again  was 
brought  to  the  attention  of  the  jobbers  and  the 
report  of  the  committee  which  attended  the 
meeting  held  in  New  York  in  February  of  all 
representatives  of  the  allied  music  trades,  to 
act  in  the  matter,  was  received  and  accepted. 
The  matter  was  finally  left  in  the  hands-  of  the 
Executive  Committee  of  the  association  with 
instructions  to  report  at  the  next  convention. 
Grave  Charge  Against  J.  F.  Bowers 

One  of  the  bright  spots  of  the  meeting  came 
when  President  McCarthy  notified  James  F. 
Bowers  that  he  had  grave  charges  to  present 
against  him.  The  charges  proved  to  be  a  gift 
in  the  form  of  a  handsome  morocco  bound  set 


of  the  Encyclopedia  Brittanica,  in  a  mahogany 
stand  and  stamped  with  Mr.  Bowers'  name  in 
gold.    The  gift  was  accompanied  by  the  follow- 


tion  for  the  excellent  services  and  earnest  zeal 
devoted  to  this  organization." 

On  the  inside  page  of  the  testimonial,  en- 
grossed in  the  center  of  an  Irish  harp  of  gold, 
appeared  the  words: 

"To  all  you  have  been  a  source  of  inspiration 
for  your  activities  in  the  events  that  have 
marked  our  social  and  business  period.  Each 
yesterday  with  you  was  a  happy  day.  May  the 
rememberance  of  it  always  stay.  (Signed) 
Perry  B.  Whitsit,  Lester  Burchfield  and  Arthur 
A.  Trostler. 

When  it  came  time  to  select  a  meeting  place 
for  the  1917  convention,  Max  Landay  came  out 
strong  for  New  York,  but  James  F.  Bowers 
said  that  there  was  no  need  for  a  vote  because 
he  had  already  decided  upon  Atlantic  City. 
Atlantic  City,  therefore,  it  will  be,  the  date  and 
place  being  left  to  the  Executive  Committee. 

A  number  of  other  matters  of  direct  interest 


Newly  Elected  Officers  of  the  Association 

From  Left  to  Right — E.  C.  Rauth,  President;  H.  A.  Winkelman,  Vice-President;  L.  C.  Wiswell,  secretary;  W.  H.  Rey-'J 

nalds,  Treasurer  f 

ing  testimonial  handsomely  engrossed:  to   the  association  members  alone  were  also 

"Presented  to  James  F.  Bowers  as  a  token  of  discussed  at  the  session  which  brought  to  a 
appreciation  from  the  members  of  the  associa-     close  the  official  activities  of  the  convention. 


Important  Papers  Read  At  Wednesday's  Session 


The  Victor  Co.,  formally  took  charge  of  the 
destinies  of  the  jobbers  and  the  other  conven- 
tioners  on  Wednesday  and  acted  as  host  during 
the  balance  of  the  convention  period  at  Atlantic 
City,  Camden  and  Philadelphia.  The  first  sec- 
tion of  the  Victor  Co.  program  was  the  open 
meeting  in  the  Belvidere  room  at  the  Traymore 
on  Wednesday  afternoon  at  which  papers  pre- 
pared by  several  of  the  department  heads  at  the 
Victor  factory  were  read  and  addresses  made 
by  those  in  charge  of  the  great  advertising  and 
exploitation  work  being  carried  on  by  the  Vic- 
tor Co. 

Advertising  Manager  H.  C.  Brown  called  the 
meeting  to  order  and  declared  during  the  course 
of  his  opening  remarks  that  the  already  great 
advertising  appropriation  of  his  company  had 
been  increased  by  between  $650,000  and  $700,000, 
a  statement  which  was  met  with  much  enthusi- 
asm. Mr.  Brown  thereupon  introduced  Louis 
F.  Geissler,  general  manager  of  the  Victor  Co., 
who,  on  the  subject  of  "1916  and  What  it 
Brings,"  had  the  following  to  say  as  the  formal 
introduction  to  the  list  of  addresses: 

LOUIS  F.  GEISSLER'S  ADDRESS 

"1916  and  What  is  Brings"  has  been  sug- 
gested as  the  title  for  a  talk  by  myself.  I 
have  prepared  only  a  short  essay  on  the  sub- 
ject and,  in  view  of  the  number  and  excellence 
of  the  papers  which  are  to  be  read  this  after- 
noon before  you,  it  behooves  me  to  make  my 
remarks  as  brief  as  possible. 


The  uppermost  thought  in  the  mind  of  all 
merchants  as  applied  to  the  query,  "what  does 

1916  hold  for  you?"  will  be,  how  much  money; 
how  much  more  profit  will  I  make  as  a  Victor 
merchant  in  this  year  than  last?  The  answer 
will  be  made  by  three  kinds  of  merchants  which 
I  have  in  mind. 

The  first  merchant  is  he  whose  profits  will  be 
increased  just  that  proportion  in  which  ship- 
ments from  the  Victor  Co.  exceed  the  ship- 
ments of  1915;  I  mean  the  merchant  who  will 
figuratively  sit  down — and  there  are  a  number 
ol  such  among  the  dealers — who  will  practically 
be  content  with  that  solution  and  satisfied  with 
that  advancement.  He  is  the  least  enterpris- 
ing of  our  representatives. 

The  second  merchant  is  he  who  adopts  that 
policy  in  so  far  as  Victrola  shipments  are  con- 
cerned, who  will  dispose  of  all  Victrolas  that  he 
will  acquire  from  the  factory,  but  whose  grasp 
of  the  possibilities  of  increasing  record  busi- 
ness is  better  than  merchant  number  one  and 
who  in  consequence  devises  ways  and  means 
and  concentrates  upon  the  development  of  the 
record  trade,  thereby  increasing  his  record  out- 
put and  consequent  profits  probably  20  per  cent, 
over  those  of  merchant  number  one. 

The  third  Victor  merchant  is  he  who  is  both 
thoughtful  and  further  seeing  than  either  of 
the  other  two,  and  who  will  make  1916  serve 

1917  in  advance  by  his  hard  work  and  closer 
study  of  his  business  by  better  advertising,  more 


liberal  advertising.  By  practically  following  the 
Victor  Co.  tactics  which  are  ever  to  keep  the 
demand  for  Victrolas  far  in  advance  of  the  sup- 
ply— he  makes  1916  serve  1917.  He  will  enter 
1917  with  a  greater  quantity  of  unfilled  orders, 
consequently  guaranteed  business  and  a  clientele 
which  keeps  him  in  the  front  rank  with  our 
leading  distributers. 

1916  has  brought  and  will  bring  a  rush  of  in- 
experienced men  into  our  field  of  manufactur- 
ing; developments  of  interest  if  not  of  menace  to 
your  trade  are  growing.  Already  several  would- 
be  competitors  have  fallen  by  the  wayside,  and 
it  is  my  opinion  that  the  future  will  see  many 
more  expire  and  many  others  who  will  not  meet 
with  any  marked  degree  of  success. 

I  am  very  positive  in  the  opinion  that  your 
trade  during  the  fall  and  winter  months  will 
surpass  that  recorded  in  any  past  season.  I 
am  equally  certain  that  notwithstanding  our  in- 
crease in  output,  the  buying  abilities  and  de- 
mands of  our  country  will  be  no  better  met  pro- 
portionately, than  they  have  been  in  the  past. 
While  this  is  proving  and  will  prove  annoying, 
it  is  certainly  a  healthy  annoyance. 

There  is  no  necessity  for  my  quoting  sta- 
tistics. The  prosperity  and  wealth  of  our  coun- 
try have  been  so  thoroughly  exploited  by  our 
journals  that  its  wonderful  financial  condition 
from  coast  to  coast  is  equally  well  known  to 
you. 

(Continued  on  page  40) 


40 


THE   TALKING   MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS — (Continued  from  page  39) 


The  question  of  peace  or  war  and  its  conse- 
quent result  upon  our  industries  and  the  pros- 
perity of  these  United  States  is  one  upon  which 
the  keenest  judges  differ  very  materially.  To 
read  the  various  impressions  of  various  author- 
ities, it  would  seem  to  be  an}-  man's  guess. 

While  powerful  influences  will  be  at  work  for 
manj'  months  to  come  that  will  affect  more  or 
less  the  business  of  this  country  it  is  my  con- 
clusion that  at  least  two  or  three  years  of  great 
prosperity  are  ahead  of  us  in  these  United 
States.  I  fail  to  see  how  the  many  billions  of 
wealth  that  our  country  has  accumulated  during 
the  last  two  years,  the  comparative  conserva- 
tism during  these  times  of  undreamed-of  pros- 
perity, our  comparative  freedom  from  debt  to 
the  outside  world,  our  promising  crops,  and  our 
well  developed  mines,  can  help  but  exert  an 
influence  for  prosperity  that  will  extend  at  least 
through  that  period  or  until  the  great  natural 
swing  towards  a  more  economical  era  again  as- 
serts itself. 

1916  and  subsequent  years  are  very  apt  to  re- 


Louis  F.  Geissler 
turn  to  you  just  exactly  what  will  be  your  due 
according  to  the  physical  effort  and  the  mental 
power  and  whatever  degree  of  enterprise  you 
place  in  and  behind  your  business. 

The  Victor  Talking  Machine  Co.  throughout 
all  its  departments  has  certainly  blazed  a  way 
for  you  and  is  no  mean  example  of  hard  work, 
enterprise  or  expenditure.  We  hope  to  do  our 
share  and  to  keep  up  the  pace. 

During  the  past  year  and  since  our  last  pleas- 
ant meeting  upon  those  beautiful  Pacific  shores, 
your  prosperity  and  ours  has  been  again  well 
marked.  No  backward  step  has  been  taken. 
Your  solidity  and  ours  has  been  better  welded 
by  another  year  of  pleasant  experiences;  the 
Victor  family  remains  a  powerful  unit  to  resist 
the  attempted  encroachment  of  usurpers  and 
imitators. 

With  your  loyal  and  good  business  sense,  we 
are  willing  to  rest  our  future  advancement.  That 
the  Victor  Co.  will  underwrite  all  your  efforts 
by  doing  their  full  share  of  the  labor  that  makes 
for  our  continued  and  greater  success  is  an  as- 
surance that  I  will  give  you  with  all  the  force 
that  I  possess. 

Ernest  John,  of  the  advertising  department, 
next  read  several  papers  on  the  production,  facts 
and  problems  at  the  Victor  factory  and  which 
were  prepared  by  the  heads  of  various  de- 
partments, the  first  paper  being  that  of  Belfort 
G.  Royal,  general  superintendent  of  the  immense 
plant.    The  others  follow  in  order: 

B.  G.  Royal,  General  Superintendent 

Mr.  Chairman,  Ladies  and  Gentlemen: — No  reasonable 
man  expects  that  a  composer  of  music  shall  also  be  a 
successful  carpenter.  We  don't  expect  a  plumber  to  be 
a  poet.  I  assure  you  that  anyone  who  aspires  to  be 
general  superintendent  of  the  Victor  Talking  Machine 
Co.,  will  have  neither  time,  opportunity  nor  energy,  to 
become  a  specialist  at  .anything  else. 

In  my  official  capacity,  I  do  a  good  deal  of  talking. 
Good  plain  speech.  It  seems  to  be  effective.  It  may. 
indeed,  be  eloquent,  but  I  believe  it  is  not  the  kind  of 


eloquence  which  we  associate  with  speech-making.  That 
is  why  I  prefer  to  have  a  paper — a  very  short  paper — 
read  to  you,  instead  of  attempting  a  speech. 

I  want  to  give  you  some  insight  into  the  difficulties  we 
have  had  to  meet  and  overcome,  for  that  will  be  of 
greater  service  to  you,  and  so — more  interesting — than  any 
form  of  oratory. 

"Stupendous"  is  a  word  which  is  suffering  slightly  from 
over-work,  and  yet  I  feel  that  it  is  the  one  most  satis- 
factory word  to  use  in  connection  with  the  Victor.  Within 
so  short  a  time,  we  have  grown  so  fast  and  the  ratio  of 
expansion  has  been  so  great,  that,  in  my  opinion,  it  is 
not  at  all  remarkable  that  you  '  gentlemen  should  have 
experienced  a  shortage  of  Victor  product.  I  am  sur- 
prised, and,  I  confess,  very  pleased,  that  the  shortage 
has  not  been  greater. 

It  is  easy  enough  to  suggest  that  we  add  more  buildings, 
more  machinery,  and  so  on,  but  the  fact  is  that  an  increase 
in  output  is  not  so  readily  achieved  as  all  that.  If  that 
were  so,  there  never  would  have  been  a  shortage.  We  are 
always  building.  In  fact,  if  we  ever  get  through,  I  think 
we  shall  have  to  hire  somebody  to  make  a  noise  like  a 
pile-driver,  just  so  that  we  may  all  feel  at  home. 

It  has  been  the  same  thing  every:'  year  for  many  years. 
New  buildings  have  been  put  up  one  after  another.  New 
machinery  has  been  installed  almost  before  the  concrete 
has  dried  and  in  every  instance  this  has  been  done  regard- 
less of  cost.  We  never  hesitate  to  adopt  a  new  process, 
just  as  soon  as  we  are  satisfied  that  it  will  mean  an  im- 
provement in  our  product  or  maintain  its  standard  of 
excellence  with  a  saving  in  time,  but — you  see — when  we 
build  a  new  cabinet  factory  or  install  a  new  and  more 
effective  battery  of  record  presses,  there  are  other  com- 
pensating changes  which  must  be  made. 

It  does  no  good  to  increase  the  cabinet  output  if  we 
cannot  proportionately  increase  the  manufacture  of  motors 
and  vice  versa.  We  have  to  effect  a  more  or  less  complete 
reorganization  all  along  the  line,  from  the  boiler  room  to 
the  delivery  truck.  More  machinery  means  more  pulley 
wheels  to  be  turned,  which  means  that  we  must  begin  at 
the  beginning  of  things  and  generate  more  steam  with 
which  to  keep  them  turning. 

You  must  realize  that  this  same  thing  is  true,  not  merely 
as  between  one  department  and  another,  but  in  each  de- 
partment, itself.  Mr.  Kieffer  has  five  thousand  men  in 
the  cabinet  factory.  Five  thousand  men,  and  every  one 
of  them  working  hard  all  day  long.  Imagine  the  fear- 
fullv  disastrous  condition  which  would  immediately  result 
if  the  even  balance  of  all  the  various  operations  were 
destroyed. 

I  believe  it  is  a  fact  that  years  ago,  before  the  city  of 
New  York  had  its  present  traffic  system,  Broadway  was 
once  blocked  for  a  space  of  two  whole  days.  A  worse 
condition  than  that  would  prevail  if  we  had  not  evolved 
a  system,  an  organization,  which  passes  vast  quantities 
of  raw  material  through  our  big  plant  without  congestion. 

In  this  respect  the  rapid  growth  of  a  concern  presents 
possibilities  of  real  danger.  We  have  grown  used  to  the 
idea  of  armies  which  consist,  not  of  thousands  of  men  as 
they  once  did,  but  of  millions,  and  military  men  know 
that  it  is  a  vastly  less  difficult  problem  to  manoeuver  a 
hundred  thousand  men  than  to  handle  a  million.  They 
are  apt  to  get  in  one  another's  way.  and  by  sheer  weight 
of  numbers,  produce  a  confusion,  which  may  in  time, 
become  a  rout. 

It  is  comparatively  easy  to  expand  gradually,  but,  thanks 
to  our  combined  efforts — I  mean  the  efforts  of  you  gentle- 
men assembled  here,  and  the  efforts  of  the  Victor  Talking 
Machine  Co.  itself — the  growth  of  Victor  business  has 
not  been  gradual.  It  has  been  entirely  healthful,  but  it 
has  nevertheless  been  a  progression  by  leaps  and  bounds. 

I  can  quite  see  that  it  must  be  extremely  annoying  to 
be  short  of  goods,  in  a  market  that  grows  more  and  more 
eager  every  day,  every  month,  every  year,  and  yet  I 
have  no  doubt  Mr.  Geissler  can  convince  you  that  you 
are  to  be  congratulated  rather  than  condoled. 

I  have  so  far  made  no  reference  to  another  factor  which 
affects  every  commercial  enterprise  in  the  most  direct,  most 
vital  way — and  that,  is  labor.  Last  year,  in  spite  of  the 
fact  that  the  most  populous  countries  in  the  world  were 
short  of  food,  yet,  nevertheless,  it  was  impossible  to  get 
enough  labor  to  properly  harvest  this  country's  crops. 
There  is  no  longer  such  a  thing  as  "common"  labor.  _  The 
unskilled  laborer  today  is  working  in  munition  factories  at 
wages  which  formerly  could  be  commanded  only  by  skilled 
men. 

I  should  feel  that  I  had  wasted  an  opportunity,  if  I 
did  not,  at  this  time,  call  your  attention  to  another,  and 
most  important  consideration.  The  commerce  of  the  world 
has  been  disorganized  by  the  European  war.  Raw  material 
of  every  description,  has  so  advanced  in  price,  as  to  ap- 
proach the  prohibitive — yet  there  has  been  no  raising  of 
the  royalties  on  Victor  product. 

Actually,  of  course,  war  conditions  represent  only  the 
climax,  for  the  tendency  in  labor  and  material  has  been 
upward  for  a  considerable  time. 

Since  1911,  and  prior  to  our  recent  voluntary  increase 
in  wages,  this  company  has  had  to  accept  and  absorb 
out  of  its  profits,  an  advance  in  labor  cost  alone  which 
is  as  follows: 

Superintendent  of  Buildings....     18  per  cent. 

Cabinet    Factory   20  per  cent. 

Shipping    Department   26  per  cent. 

Printing  Department    30  per  cent. 

Other  Mfg.  Departments   40  per  cent. 

It  mav,  or  may  not,  be  correct  to  say  that  this  company 
has  had  to  accept  and  absorb  this  increase,  but  it  is 
positively  correct  to  say  that  that,  at  least,  is  what  we 
have  done. 

We  haven't  complained — we  haven't  handed  on  this  in- 
creased cost  to  you,  to  your  dealers,  or  to  the  public,  but 
it  has  been  another  and  a  considerable  problem,  which  we 
have  had  to  take  into  consideration  along  with  the  equally 
urgent  problem  of  an  increased  output. 

Figures  mean  little.  Perhaps  a  comparison — which  by 
the  way  has  been  used  before — will  be  more  serviceable. 

The  highest  mountain  in  the  world  is  Mt.  Everett,  which 
is  five  and  a  half  miles  high.  If  it  were  possible  to  place 
our  year's  output  of  Victrolas  one  on  top  of  the  other, 
thev  would  reach  a  point  which  would  be  one  hundred  and 
fifty  miles  above  the  surface  of  the  earth. 

I  can  remember  the  time  when  the  shipment  of  a  carload 
of  talking  machines  was  an  event.  Today — as  our  Mr. 
Smith  can  tell  you — our  incoming  and  outgoing  freight 
for  one  year,  if  it  could  be  made  up  in  one  train,  would 
constitute  an  unbroken  line  of  cars  from  Camden  to  a 
point  three  miles  beyond  New  York. 

I  have  said  that  before  we  can  show  an  operative  in- 
crease in  output,  we  have  to  adjust  many  thousands  of 
operations,  great  quantities  of  raw  material  and  new  prin- 
ciples of  transportation  to  that  increase  I  want  to  remind 
you  that  that  has  been  done  many  times,  and  is  still  being 
done. 

There  are  lots  of  cases,  where,  lacking  complete  under- 
standing, a  man  might  not  know  whether  he  was  being 
abused  or  complimented,  and  if  I  have  been  able  to  give 
vou  a  little  clearer  conception  of  the  nature  and  physical 
aspects  of  our  gigantic  problem.  I  shall  feel  that  my  paper 
has  been  well  worth  the  reading. 

H.  H.  Murray,  Chief  Engineer 

I  have  been  asked  to  tell  you  something  of  the  work 
of  my  department  which,  for  lack  of  a  better  name,  is 
called  the  Engineering  Department.  This  name  is  rather 
broad,  however,  as  we  cover  only  the  engineering  problems 
involved  in  the  development  of  the  motor,  the  taper  arm, 
the  sound  box  and  their  accessories,  and  the  special  tools, 
machinery  and  processes  used  in  their  manufacture  in  the 


machine  factory.  There  is,  of  course,  a  great  deal  of  en- 
gineering in  a  manufacturing  business  like  ours.  The  entire 
plant  with  its  buildings  for  offices,  factories,  warehouses 
and  packing  and  shipping  is  an  impressive  example  of  what 
can  be  done  toward  making  a  thorotighly  workable  and 
efficient  plant  in  the  heart  of  a  crowded  city,  and  is  a 
credit  to  the  engineering  ability  of  the  men  who  have 
built  it  up  The  power  plant  and  the  equipment  for  dis- 
tributing heat,  light,  water  and  power  has  also  required 
much  thought  and  study  along  engineering  lines.  The 
heads  of  our  various  manufacturing  and  research  depart- 
ments are,  though  they  would  probably  deny  it,  engineers 
of  no  mean  skill,  for  it  requires  engineering  ability,  as 
well  as  executive  ability,  to  plan  and  arrange  the  equipment 
of  machinery,  etc.,  required  to  rapidly  produce  work  which 
shall  stand  the  test  of  Victor  quality  and  keep  within  the 
costs  necessary  to  yield  a  satisfactory  margin  of  profit. 
The  term  engineer  as  generally  applied  means  either  an 
engine  driver  or  a  theorist  who  spoils  a  lot  of  good  ma- 
terial with  something  he  has  read  in  a  book.  The  real 
engineer  is  a  man  who  follows  mechanical  principles  in 
his  work,  and  it  makes  no  difference  whether  he  learned 
these  principles  from  hard  experience  or  got  them  from  a 
book  so  long  as  he  uses  horse  sense  in  applying  them. 
But  to  come  back,  to  our  subject,  which  is  my  own  small 
job,  and  to  tell  you  something  of  what  we  do  and  how 
we  do  it.  It  is  not  likely  that  any  of  you  have  ever 
honored  us  with  a  visit,  as  we  are  one  of  the  secret 
departments  whose  work  is  done  behind  closed  doors 
where  visitors  never  enter.  I  cannot,  therefore,  tell  you 
of  the  wonderful  new  things  which  are  coming,  partly 
because  I  have  my  instructions  and  partly  because  we 
don't  produce  that  sort  of  thing.  Our  work  is  a  series 
of  steps,  an  addition  here  or  a  change  there,  which  will 
make  the  machine  more  attractive  or  more  convenient  to 
operate,  and  it  is  only  occasionally  that  some  novelty  like 
the  Electric  Victrola  or  the  Tungs-tone  stylus  is  brought 
out. 

The  beginning  of  a  job  with  us  usually  happens  when 
Mr.  Royal  brings  us  an  idea  with  instructions  to  work 
out  its  possibilities,  a  requirement  for  some  attachment 
or  new  model  with  instructions  to  develop  something  which 
will  do  the  work,  or  with  some  suggestion  of  our  own 
for  improvement  on  the  product  or  its  manufacture.  We 
usually  first  work  out  our  ideas  on  the  drawing  board 
until  we  are '  satisfied  of  their  practicability,  after  which 
we  make  working  models  to  prove  our  theories.  For  this 
work  we  have  a  force  of  about  seventy-five  men  composed 
of  designers,  draftsmen,  pattern  makers,  expert  mechanics 
and  experimenters,  the  latter  working  in  individual  labora- 
tories equipped  with  everything  possible  to  assist  them. 
In  fact  the  whole  department  is  equipped  with  the  very 
best  and  most  accurate  machinery  and  apparatus  that  can 
be  obtained,  in  the  purchase  of  which  we  never  consider 
the  cost,  but  only  its  suitability  for  the  work.  This  equip 
ment  consists  of  electrical  and  physical  apparatus  from 
the  most  delicate  measuring  instruments  to  presses  which 
will  exert  hundreds  of  tons  pressure. 

The  designing  of  a  new  model  or  device  on  the  board 
frequently  takes  months  of  thought  and  study  only  to 
find  that  we  are  on  the  wrong  path  and  that  we  must  begin 
it  all  over  again.  Our  designers  do  not  limit  their  working 
time  to  the  six  or  eight  hours  a  day  of  the  ordinary  man, 
for  the  investigator's  mind  is  never  really  off  the  particular 
problem  which  is  before  him.  It  is  always  with  him  and 
many  an  hour  is  spent  with  paper  and  pencil  at  his  home. 
Science  yields  her  treasures  very  grudgingly  and  it  is 
only  by  the  most  persistent  and  painstaking  effort  that 
she  can  be  persuaded  to  tell  us  anything. 

The  model  also  often  requires  long  study  and  much 
changing,  for  a  design  on  paper  is  not  always  successful 
in  metal,  and  the  model,  like  the  drawing,  is  often  dis- 
carded after  months  of  trying  work,  and  a  new  start  is 
made.  Even  when  a  successful  model  is  finally  constructed, 
our  work  is  not  done  for  it  must  then  be  studied  for  sim- 
plification and  improvement  and  its  manufacturing  pos- 
sibilities considered.  When  we  are  satisfied  that  we  have 
a  practical  device  we  submit  it  to  our  Executive  Commit- 
tee for  their  examination  and  criticism.  If  its  adoption 
is  ordered  we  proceed  to  prepare  for  its  manufacture. 
•This  means  that  working  drawings,  complete  to  the  minutest 
detail,  must  be  made  of  every  piece  or  combination  of 
pieces.  These  drawings  must  carry  all  the  information 
required  for  purchasing  the  material,  making  the  parts, 
and  collecting  the  costs  and  this  information  must  be  stated 
with  all  the  exactness  of  a  legal  document,  yet  briefly  and 
so  clearly  that  it  cannot  be  misconstrued.  Hundreds  and 
thousands  of  prints  are  made  every  year  from  these  draw- 
ings as  every  department  whose  work  in  any  way  con- 
cerns the  parts  must  have  copies  for  reference.  A  very 
simple  yet  comprehensive  system  has  been  devised  for 
filing  and  recording  the  drawings  and  prints  and  keeping 
every  copy  up  to  date  so  that  all  departments  may  have 
exactly  the  same  information.  One  of  the  most  important 
points  on  the  drawings  is  the  specifications  of  the  materials 
to  be  used.  The  right  material  must  be  selected,  the  first 
consideration  in  which  is,  of  course,  the  work  which 
the  piece  has  to  do.  But  there  is  frequently  a  wide 
range  to  select  from,  as  for  instance  steel,  which  is  the 
name  of  an  almost  endless  number  of  combinations  of 
iron  and  carbon  and  sometimes  other  elements.  This  re- 
quires a  broad  knowledge  of  the  metallurgical  and  physical 
properties  of  the  different  materials  in  order  to  select  the 
one  best  suited  for  the  purpose  and  best  adapted  for  the 
various  manufacturing  processes.  This  frequently  means 
many  physical  tests  and  even  chemical  analyses,  before 
the  really  best  material  for  the  particular  purpose  is  finally 
found.  Having  once  decided  on  the  right  material,  rigid 
specifications  are "  drawn  for  it  and  the  mills  are  held 
strictly  to  these  specifications  by  an  elaborate  system  of 
testing  and  inspection,  one  instance  of  which,  as  you 
have  probably  observed  in  the  factory,  is  the  series  of 
tests  to  which  we  put  our  main  spring  material. 

Having  completed  the  drawings  of  the  device  our  next 
step  is  to  design  for  the  factory  the  jigs,  tools  and  special 
machines  which  are  needed  to  produce  the  parts  rapidly 
and  economically,  and  so  accurately  that  they  will  be 
interchangeable.  The  planning  of  a  set  of  tools  must  also 
have  full  consideration.  The  ideal  equipment,  of  course, 
is  the  one  which  will  produce  maximum  quality  at  minimum 
cost.  Generally  speaking  to  combine  these  two  points 
means  the  use  of  fully  automatic  machinery  so  that  labor 
costs  can  be  most  nearly  eliminated.  But  this  kind  of 
machinery  costs  large  sums  of  money,  which  must  be 
considered  in  the  cost  of  the  parts  which  it  makes  as  this 
is  the  only  way  in  which  this  money  can  be  returned. 
For  this  reason  we  must,  in  planning  our  new  equipment, 
take  into  account  the  probable  quantity  to  be  made,  and 
let  me  tell  you  that  this  question  is  of  great  importance 
in  the  engineering  of  manufacturing.  It  concerns  you  as 
distributers  fully  as  much  as  it  does  us  as  makers.  The 
policy  of  standard  prices  for  standard  goods  we  all  know 
to  be  the  life  blood  of  every  kind  of  manufacturing  and 
selling.  But  the  engineer  must  remember,  that  while  you 
cannot  afford  to  lower  the  price  of  a  given  type  of  ma- 
chine, you  cannot  even  consider  raising  it,  and  that  if 
he  is  to  add  improvements  he  must  decrease  costs  at 
some  point  and  if  he  changes  quality  it  must  be  for  the 
better.  Increased  production  enabling  us  to  use  more 
fully  automatic  machinery  is  the  easiest  line  of  action. 
Look  for  instance,  at  the  completeness  of  the  Victrola  XI 
of  todav  as  compared  with  the  Victrola  XI  which  we  first 
put  out  some  years  ago.  This  has  been  made  possible 
by  two  things,  one  of  which  is  the  great  increase  in  the 
volume  of  business  enabling  us  to  work  out  the  other 
which  is  the  development  of  elaborate  machines  and  tools 
for  lowering  the  costs  of  production.  These  machines 
improve  the  product  in  quality,  too,  as  they  eliminate,  to 


THE    TALKING    MACHINE  WORLD 


41 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  40) 


a  great  extent,  the  element  of  uncertain  hand  labor.  You 
can  and  probably  have  seen  this  change  in  your  trips 
through  the  factories  during  the  past  years.  In  the  drill- 
ing department  for  instance,  you  formerly  saw  a  man 
pull  a  lever  for  each  hole  drilled  in  a  casting,  while  now 
you  will  find  that  he  pulls  a  lever  once  for  a  dozen  or 
more  holes  In  the  punching  department  you  formerly  saw 
the  man  pick  up  a  short  strip  of  material  and  feed  it 
step  by  step  under  a  punch  at  the  same  time  pressing  a 
pedal  with  his  foot  for  each  piece  made.  Now  you  see 
this  man  take  a  coil  of  two  or  three  hundred  feet  of  the 
same  material,  put  one  end  of  it  in  the  press,  start  the 
machine,  and  then  go  away  and  let  it  run  itself,  knowing 
that  it  will  do  the  work  far  faster  and  with  less  chance 
for  mistake  than  if  he  tried  to  operate  it  in  the  old  way. 
In  some  cases  such  as  screw  machines  we  are  able  to  buy 
standard  automatic  machinery  which  with,  slight  changes 
will  do  the  work  required.  But  generally  we  must  design 
what  we  need,  and  in  many  cases  this  has  resulted  in  some 
strikingly  novel  machines,  such  as  those  used  for  bending 
tone  tubes,  making  Tungs-tone  styli,  doing  special  drilling 
operations,  numbering  sound  boxes,  and  many  others. 

An  example  of  one  of  our  larger  problems  of  design, 
experiment  and  testing  is  the  Electric  Victrola.  The  de- 
velopment of  this  machine  was  exceedingly  long  and  dif- 
ficult, and  involved  a  tremendous  amount  of  research  and 
experiment  in  both  its  electrical  and  mechanical  features, 
although  the  former  were  the  cause  of  our  greatest  dif- 
ficulties. At  the  time  we  started  to  work  out  this  problem 
the  universal  electrical  motor  was  known,  of  course,  as  it 
was  in  use  on  the  dictating  machines,  though  the  motor 
which  was  satisfactory  for  the  dictating  machine  would 
not  do  for  a  talking  machine,  and  the  majority  of  the 
electric  motor  manufacturers  did  not  believe  it  could 
be  made  to  work  satisfactorily.  But  we  cannot  let  a 
little  thing  like  that  discourage  us.  If  a  manufacturer 
tells  us  that  the  material  we  want  cannot  be  made,  we 
go  to  work  to  show  him  how,  and  in  a  great  many 
cases  we  have  succeeded  in  enabling  him  to  add  some- 
thing to  his  regular  line  of  product,  as  well  as  in  getting 
what  we  want.  Frequently,  too,  we  have  been  able  to  show 
manufacturers  how  to  make  additions  and  modifications  on 
their  machines  which  will  be  really  valuable  in  other  lines 
of  work.  It  is  this  boldness  and  daring  which  is  the 
secret  of  good  special  machinery  design  and  we  are  fre- 
quently consulted  by  these  same  makers  on  other  problems 
after  they  have  once  done  work  for  us.  There  was  much  of 
this  sort  of  thing  in  developing  the  electric  motor,  and  it 
does  not  seem  too  much  to  say  that  something  of  the 
success  of  the  small  universal  electric  motor  as  used  today 
on  vacuum  cleaners  and  other  household  devices  is  the 
result  of  the  efforts  made  by  a  number  of  the  electrical 
manufacturers  to  develop  a  motor  which  would  satisfy 
our  requirements. 

But  we  have  many  problems  which  we  must  work  out 
entirely  within  the  organization.  One  of  these,  of  which 
you  have  heard  much  and  seen  but  little,  is  the  Tungs-tone 
stylus.  Years  of  study  were  spent  in  the  search  for  a 
material  which  should  meet  the  need  for  a  needle  which 
would  last  indefinitely  and  not  wear  out  the  record. 
Finally  it  was  discovered  that  tungsten  possessed  the  neces- 
sary properties  Then  came  the  problem  of  finding  a 
construction  for  a  needle  made  of  this  material  which 
would  allow  us  to  make  it  commercially,  and  in  enormous 
quantities,  and  in  devising  machinery  to  do  this  automati- 
cally. Both  of  these  were  real  problems.  The  first  took 
months  of  study  before  the  present  simple  construction 
was  found  and  adopted,  and  then  came  the  machinery 
which  we  believe  is  absolutely  unique,  and  is  certainly  as 
clever  for  its  purpose  as  is  often  seen.  It  is  hard  to 
realize  the  minuteness  of  the  point  of  the  stylus,  and 
when  it  is  considered  that  this  small  bit  of  wire,  which 
is  measured  in  thousandths  of  an  inch,  must  be  taken  up 
by  the  machine,  inserted  in  position  in  the  steel  body 
or  holder  and  fastened  firmly  in  place,  and  that  this  must 
be  done  with  absolute  accuracy  or  the  work  will  be  spoiled 
and  the  machine  blocked,  the  difficulty  of  our  task  can  be 
understood.  But  we  have  worked  this  out  successfully, 
and  we  are  now  giving  our  most  earnest  attention  to  get- 
ting enough  of  these  machines  to  make  some  showing  to- 
ward satisfying  the  tremendous  demands  with  which  you 
have  so  flatteringly  received  our  latest  innovation.  The 
present  congested  condition  of  the  machinery  factories 
and  the  shortage  of  skilled  mechanics  has  made  this  very 
difficult,  and  you  will  realize  the  sincerity  of  our  efforts 
when  I  tell  you  that  we  are  using  even  the  men  of  our 
experimental  shop  on  this  work  although  to  do  this  has 
caused  us  to  neglect  some  very  promising  new  work. 

Another  line  of  work  in  our  department,  which  is  of 
great  importance  and  also  of  great  difficulty,  is  the  effort 
to  make  the  product  so  simple  in  design  that  it  cannot 
be  tampered  with  or  made  to  work  wrong  It  is,  of  course, 
a  satisfaction  to  design  a  device  and  find  that  the  model 
will  do  what  is  required.  But  we  cannot  stop  here.  We 
must  next  study  it  very  closely  to  find  out  in  how  many 
ways  the  curiously  inclined  user  can  put  the  thing  out 
of  business  and  we  must  work  to  eliminate  as  many  of 
these  ways  as  possible.  It  is  remarkable,  also,  what  an 
incompetent  repairman  can  and  will  do  to  put  a  talking 
machine  out  of  order.  We  know  that  what  the  customer 
requires  is  a  machine  that  will  run  evenly  and  quietly  and 
stay  that  way,  just  as  the  watch  maker  knows  that  his 
trade  requires  an  accurate  timepiece,  and  as  the  sewing 
machine  maker  knows  that  his  trade  requires  a  machine 
to  make  a  smooth  even  stitch.  But  the  latter  do  not 
have  to  contend  with  the  curious  and  incompetent  repair- 
men or  customer  for  no  one  but  a  skilled  expert  dares  to 
attempt  the  adjustment  of  either  of  these  devices.  The 
user  does  not  tamper  with  his  watch  or  his  sewing  ma- 
chine or  his  piano.  He  takes  it  to  the  best  house  that 
he  can  find  where  he  feels  confident  that  a  good  man, 
and  not  the  janitor  of  the  building,  will  do  the  work. 

I  have  gone  into  some  detail  in  this  paper  regarding 
what  we  do  in  our  department,  my  thought  being  to  give 
you  some  idea  of  the  study  and  care  which  is  given  the 
premilinary  stages  in  the  making  of  the  world's  best  talking 
machine,  the  standard  by  which  all  other  musical  instru- 
ments, as  well  as  all  other  talking  machines,  are  judged. 

I.    F.   Burton,   Superintendent  Manufacturing 
Department 

Mr.  Chairman,  Ladies  and  Gentlemen: — I  suppose  every 
one  of  you  has,  at  some  time  in  the  past,  visited  the  Victor 
Co.'s  Manufacturing  Department,  which  is  the  name  given 
to  the  factory  where  the  Victor  motors  for  all  types  of 
machines,  either  Victor,  Victrola  or  Victrola  Electric,  as 
well  as  the  accompanying  metal  parts,  including  taper 
arms,  sound  boxes  and  hardware  used  on  cabinets,  are 
made  and  assembled  into  groups  and  then  erected  into 
the  cabinet,  after  which  they  are  thoroughly  tested  out  for 
accuracy  in  governing  and  playing  qualities  before  they 
are  sent  to  the  shipping  department. 

If  you  have  already  seen  the  department,  it  might  be 
assumed  you  are  well  acquainted  with  the  various  opera- 
tions performed  in  it.  No  doubt  you  are — in  a  way — 
but  you  will  have  an  opportunity  to  visit  it  again  tomorrow, 
and  I  feel  sure  you  will  find  many  new  points  of  interest. 

Think  what  the  history  of  the  Victor  Co.  has  been. 
Every  year  you  gentlemen  have  done  a  big  business  in 
Victor  product,  but  the  next  year  has  been  bigger  yet. 
We  have  no  chance  to  stand  still  and  I  know,  for  a  fact, 
that  even  our  own  people  can  never  safely  say  they  are 
thoroughly  acquainted  with  all  the  operations  and  the 
methods  of  producing  the  work. 

These  operations  and  methods  are  being  changed  from 
day  to  day,  due  to  improvements,  both  by  the  installation 
of  up-to-date  machinery  and  the  changing  of  devices  for 
getting  out  the  work  more  accurately  and  rapidly. 


You  may,  today,  know  all  about  some  portion  of  some 
floor  or  some  one  operation  which  you  have  seen  done, 
but  six  months  from  today,  you  will  find  things  greatly 
changed,  as  the  result  of  improvements.  Generally  speak- 
ing, these  changes  are  due  to  the  installation  of  new 
machinery  and  methods  and  always  with  the  one  object 
in  view — betterment  of  the  output. 

Take  the  case  of  the  driving  and  winding  gears,  which 
in  years  past  were  made  by  hand  indexing  with  fixed  cut- 
ters. Then  improved  methods  were  introduced  so  they 
were  semi-automatically  produced  more  rapidly  and  ac- 
curately, but  today  all  gears  are  cut  on  rotating  hobs  in 
automatic  hobbing  machines,  which  gives  us  absolutely  per- 
fect indexing,  so  that  the  diameters  and  spacings  of  the 
teeth  are  perfect. 

Another  example  of  improvement  is  found  in  the  gov- 
ernor. Years  ago  we  made  the  governor  balls  of  lead  in 
moulds,  by  which  method  the  weight  of  the  balls  would 
vary  as  much  as  twelve  grains  so  they  had  to  be  selected 


L.  C.  Wiswell,  A.  A.  Trostler,  H.  J.  Shartle,  of 
Arrangement  Committee 

and  paired  up  in  sets,  whereas,  at  present  we  make  them 
on  the  automatic  screw  machines,  so  we  can  guarantee 
they  will  not  vary  more  than  one-half  a  grain,  so  that  the 
governors  are  in  perfect  balance.  Also  the  method  of 
fastening  the  springs  has  been  greatly  improved. 

Also  the  turntable  spindle  and  governor  spindle  driving 
gear  teeth,  as  well  as  the  turntable  spindle  and  governor 
spindle  threads,  have  been  improved  upon  in  shape  as  well 
as  the  number  of  teeth  increased,  so  they  have  a  much 
better  and  more  accurate  mesh  as  well  as  working  faces, 
producing  quietness,  so  that,  today,  we  rarely,  if  ever, 
hear  of  noisy  governors  unless  they  have  been  damaged 
in  transit. 

The  turntables  have  also  been  greatly  improved  upon  by 
means  of  the  use  of  steel  instead  of  cast  iron,  whereby 
they  are  made  accurate  and  thoroughly  balanced.  Ribs 
and  spokes  have  been  pressed  in  to  stiffen  them  and  the 
steel  hubs  attached  to  them  are  spun  in  as  well  as  fastened 
by  means  of  four  rivets  which  are  staked  securely  in 
place,  after  which  the  center  hole  is  bored  perfectly  con- 
centric with  the  periphery  and  face,  so  the  turntable  runs 
true  and  in  even  balance. 

All  parts  are  made  within  the  limits  of  one-thousandth 


Lester  Burchfield  and  Geo.  Stewart,  of  the  Ar- 
rangement Committee 

part  of  an  inch  and  many  as  close  as  a  quarter  of  a  thou- 
sandth. 

Do  you  realize  what  it  means  to  comply  with  this 
standard?  No  matter  how  eager  the  market  may  be  or 
how  urgently  you  may  be  demanding  more  goods  from  the 
factory,  we  positively  do  not  deviate  from  the  high  standard 
of  accuracy.  If  we  did,  it  would  impair  the  prestige  which 
has  taken  the  company  years  of  patient  industry  to  establish. 
No  matter  how  perfect  the  record  or  sound  box  may  be, 
if  the  motor  does  not  make  the  turntable  revolve  at  an 
even  rate  of  speed,  harmony  becomes  discord. 

After  the  governor  sleeve  and  friction  disc  have  been 
assembled  and  the  hole  bored  perfectly  true,  it  is  then 
placed  on  a  fly  arbor  which  runs  dead  true  and  both 
sides  and  periphery  of  the  friction  disc  are  faced  off 
perfectly  accurate,  so  it  runs  perfectly  true  on  the  side 
where  the  friction  leather  comes  in  contact  with  it  to  con- 
trol the  even  governing  of  the  motor. 

An  example  of  how  rigidly  our  standards  are  maintained 
is  demonstrated  by  our  careful  testing  and  retesting  and 
inspection  throughout  the  factory,  both  in  manufacturing 
and  assembling  as  well  as  in  erecting  machines,  and  I  as- 
sure you  nothing  leaves  the  manufacturing  department  but 
what  is  correct. 

In  the  buffing  and  polishing  department,  sixth  floor, 
we  have  installed  a  quantity  of  up-to-date  machinery,  much 
of  it  automatic,  whereby  we  do  much  larger  quantities  than 
formerly  and  with  considerably  less  handling,  which  again 
makes  for  efficiency. 


Every  one  who  has  visited  the  manufacturing  department 
seems  to  remember  the  multiple  drill  presses  in  the  drill 
press  department  on  the  third  floor.  These  are  machines 
especially  designed  for  drilling  holes  of  different  or  the 
same  size  at  the  same  time.  The  largest  of  these  presses 
can  drill  as  many  as  twenty  holes  at  one  time,  either  in 
steel,  iron  or  brass,  and  our  latest  equipment  are  com- 
bination drilling  and  tapping  machines,  so  we  can  do  either 
drilling  or  tapping  with  the  same  spindle  or  any  number 
of  spindles  by  a  slight  change,  or  we  can  do  part  drilling 
and  part  tapping  on  the  same  press,  and  they  are  all 
equipped  with  automatic  feeds,  trips  and  quick  returns. 

We  also  have,  among  our  latest  improved  machinery  in 
this  department,  a  group  of  machines  on  one  bed  which 
automatically  bore,  face,  drill  and  tap  parts  without 
changing  them  in  the  jigs  or  fixtures,  merely  by  the  rotat- 
ing of  the  table  on  which  they  are  placed.  This  gives  more 
accurate  and  interchangeable  work,  and  the  same  is  true 
of  the  work  on  the  top  plates  They  are  placed  in  accu- 
rate jigs  in  which  all  of  the  holes  may  be  drilled,  reamed 
or  tapped,  and,  as  all  work  is  done  at  pne  setting,  they 
come  out  interchangeable  and  are  true  to  the  thousandth 
part  of.  an  inch,  with  the  result  that,  when  we  come  to 
the  point  of  assembling,  the  parts  all  interchange  and  fit 
properly,  as  they  cannot  do  anything  else,  so,  if  we  have 
spent  hundreds  of  thousands  of  dollars  and  months  of 
time  in  adding  new  machinery,  jigs  and  fixtures,  it  has 
been  with  the  net  result  that  we  have  obtained  an  increased 
output  and  absolute  accuracy  and  interchangeability. 

In  the  automatic  screw  machine  department,  on  the 
second  floor,  we  have  installed  a  number  of  four  spindle 
automatic  screw  machines  on  which  four  pieces  are  fin- 
ished at  one  rotation  of  the  machine,  whereas,  on  the 
single  spindle  machines,  we  were  only  able  to  produce  one. 
We  have  also  installed  automatic  attachments  on  many 
of  the  machines  whereby  the  parts  are  drilled,  milled  and 
knurled  before  the  piece  is  cut  off,  thereby  saving  re- 
handling  on  separate  machines.  We  have  also  installed  a 
large  number  of  automatic  screw  machines  for  making 
the  new  Tungs-tone  stylus. 

In  the  punch  press  department,  first  floor,  we  have  put 
in  a  number  of  up-to-date  automatic  punch  presses  and 
bending  and  forming  machines,  among  which  are  a  thou- 
sand ton  press  for  forming  up  turntables,  wire  bending 
machine  for  forming  regulating  shafts,  spring  barrel  cap 
retainers  and  similar  wire  and  rod  parts,  and  a  compound 
automatic  press  for  blanking,  forming,  transferring,  pierc- 
ing and  bending  all  parts  from  sheet  metal. 

We  are  also  installing  automatic  roll  feed  attachments 
for  feeding  the  work  through  the  presses  from  stock  in 
large  coils  and  chop  shears  on  the  press  to  chop  up  the 
scrap  stock  as  it  leaves  the  press  We  have  also  installed 
in  this  department  an  electric  hoist  on  overhead  tracks 
whereby  we  convey  the  work  quickly  from  one  part  of  the 
floor  to  another.  This  track  also  extends  out  over  the 
metal  platform  on  the  outside  of  the  building,  on  which 
and  under  which  we  store  our  metal  trucks  filled  with 
scrap  material.  We  have  also  installed  a  large  twenty 
ton  scale  on  which  the  wagons  can  be  backed  and  loaded 
with  this  scrap  material,  making  a  great  saving  in  handling 
same.  We  can  store  a  car  load  of  this  scrap  material,  or 
more,  in  these  trucks  before  we  need  to  dispose  of  it. 

All  of  these  improvements  have  been  added  at  tremendous 
expense  to  the  company  for  the  betterment  of  the  output 
and  many  improved  features  have  been  added,  also,  to 
the  machines,  all  of  which  has  been  without  any  addi- 
tional expense  to  you  or  the  users  of  the  machines. 

When  you  go  through  the  factory,  everything  seems  to 
be  working  along  so  nicely,  it  seems  to  be  almost  auto- 
matic. But  you  must  remember  that  this  automatic  smooth- 
ness is  a  thing  that  is  only  developed  gradually.  Before 
we  can  put  a  new  operation  into  effect  or  perform  some 
operation  in  a  new  way,  we  frequently  have  to  design  the 
entire  machine  and,  almost  invariably,  manufacture  a  new 
set  of  tools,  jigs  and  fixtures  to  accomplish  the  same. 

Have  you  any  idea  how  big  this  item  of  tool  manu- 
facturing is?  Our  tool  cost  for  maintaining  this  standard 
in  the  past  year  alone  has  been  about  $100,000.00  and  on 
all  floors  of  this  six-story  building  in  which  the  manufac- 
turing department  is  located,  there  is  a  vault  containing 
these  jigs,  tools  and  fixtures,  both  of  the  present  as  well 
as  of  the  past  product,  in  which  collection  there  are, 
approximately,  20,000  separate  pieces.  Every  bit  of  this 
special  machinery,  these  jigs,  tools  and  fixtures  which 
we  have  adopted  and  are  using  at  the  present  time,  have 
been  duplicated  eight  or  ten  times  by  earlier  models. 

All  of  these  special  machine  tools  mentioned,  as  well 
as  punches  and  dies,  jigs  and  fixtures,  have  been  specially 
designed  and  specially  built  at  tremendous  expense,  es- 
pecially for  The  Victor  Talking  Machine  Co.,  that  we  may 
be  able  to  get  out  absolutely  interchangeable  parts  with 
the  greatest  possible  degree  of  perfection. 

Except  for  accidents  in  transportation,  or  some  other 
cause  beyond  our  control,  the  machines,  motors,  etc., 
manufactured  in  this  department  are  as  near  perfect  as 
human  ingenuity  is  able  to  make  them.  This  is  not 
merely  a  claim;  it  is  a  known  fact. 

E.    K.    Smith,    Superintendent    Shipping  De- 
partment 

Ladies  and  Gentlemen: — All  the  finished  product  of  the 
Victor  Co.  passes  through  the  shipping  department,  where 
it  is  applied  to  orders,  packed  and  shipped.  As  the  pack- 
ing and  shipping  of  a  product  are  equally  as  important 
as  the  designing  and  manufacture,  I  want  _  to  show  you 
the  careful  consideration  whicli  we  give  to  it. 

The  shipping  department  building  includes  five  and  one- 
half  acres  of  floor  space,  and  is  so  arranged  that  all  in- 
coming goods,  outside  of  machines  and  records,  are  received 
at  the  Northeast  corner,  whether  they  come  in,  in  carloads, 
teams  or  automobile  trucks.  The  goods  are  distributed  to 
the  various  floors  from  this  point  by  platform  and  endless 
chain  elevators,  where  they  are  placed  in  stock. 

Machines  are  received  from  the  manufacturing  depart- 
ment over  a  bridge  connecting  the  two  buildings  on  the 
fourth  floor.  Records  are  received  on  the  second  floor 
by  means  of  a  gravity  conveyor  which  brings  them  from 
the  fourth  floor  of  the  pressing  plant  through  the  manu- 
facturing building,  to  us.  All  goods  sent  to  the  shipping 
room  are  completely  packed,  and  are  delivered  from  the 
center  of  the  building  by  platform  and  endless  chain  type 
elevators,  where  they  receive  the  final  check  and  are 
shipped. 

Many  manufacturers  spend  vast  sums  of  money  to  de- 
sign and  manufacture  their  goods,  but  do  not  give  the 
packing  and  shipping  equal  consideration.  The  result  is 
that  their  products  reach  destination  in  a  more  or  less 
broken  or  damaged  condition.  This  means  dissatisfied 
customers,  claims  and  additional  expense  to  both  the  manu- 
facturer and  his  customers.  The  Victor  Co.  leads  not  only 
in  manufacturing,  but  also  in  methods  of  packing.  This 
company  was  the  first  to  discover  ways  and  means  of 
shipping  highly  finished  cabinets,  which  would  guarantee 
safe  arrival  at  destination  without   damage  to   the  finish. 

When  speaking  of  packing,  the  average  person  thinks  of 
excelsior  or  hay  and  a  wooden  box;  but  we  pack  differently 
for  any  of  our  large  cabinet  machines  could  be  unpacked 
in  your  parlor  without  making  any  dirt. 

Let  me  tell  you  about  some  of  the  special  machines  we 
use  to  build  the  various  forms  of  packing  frames.  We 
have,  for  instance,  a  single  spindle  boring  machine  with 
automatic  feed,  equipped  with  a  special  screw  driver  at- 
tachment, designed  and  made  in  the  shipping  department 
for  assembling  the  screws  in  the  skid  crossbars.  One 
operator  will  drive  about  7,500  screws  per  day  with  this 
machine.    It  is  also  used  for  drilling  the  bolt  holes  in  the 

(Continued  on  page  42) 


42 


THE    TALKING    MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS — (Continued  from  page  41) 


skid  crossbars.  One  operator  drills  about  9,000  holes  per 
day. 

Another  machine  which  is  used  principally  for  lid  clamps 
is  a  special  type,  fitted  with  spindles  which  can  be  set  at 
any  degree  for  boring  angular  holes.  One  operator  will 
bore  about  6,000  holes  per  day. 

Then  too,  we  have  specially  constructed  power  belt  con- 
veyors, made  in  the  shipping  department,  on  which  corks 
are  inserted  in  guard  rails,  gauged,  coated  with  paraffine 
wax  and  assembled  with  screws  while  the  conveyor  is  in 
motion,  at  the  rate  of  twenty-four  guard  rails  per  minute. 

Instead  of  hammer  and  nails,  we  have  nailing  machines 
which  are  used  for  framing  boxes,  i  e.,  fastening  the  sides 
to  ends,  after  which  operation,  the  box  moves  on  to  the 
next  machine,  which  nails  on'  the  back  These  two  ma- 
chines are  equipped  with  the  latest  improved  power  feed 
tables,  and  special  cleat  shelves  to  hold  the  veneer  panels 
rigid  while  being  assembled.  These  machines,  with  four 
operators,  average  a  little  better  than  three  boxes  per 
minute. 

Another  special  attachment  which  was  designed  and  made 
in  the  shipping  department,  is  a  Yankee  screw  driver, 
equipped  with  special  attachment  for  driving  screws,  and 
permitting  the  operator,  after  screws  are  started,  to  place 
the  sleeve  over  the  head.  The  blade  automatically  finds 
the  slot,  drives  the  screw  home,  and  then  throws  off.  We 
have  also  portable  electric  hand  drills,  which  are  used 
principally  in  drilling  holes  in  the  packing  case  to  fasten 
the  skid  to  the  case.  We  also  use  special  portable  electric 
screw  drivers,  which  have  the  same  attachment  as  the 
Yankee  screw  driver.  This  is  used  for  driving  screws  into 
skids,  attaching  them  to  the  packing  case.  A  very  interest- 
ing machine  which  we  use  is  what  is  known  as  a  Jumbo 
Mullen  Tester,  and  is  used  for  testing  the  strength  of  all 
paper,   corrugated   and   fiber  board   used   by   the  shipping 


The   "One   Price"    Brothers,   Homer    G.  and 
M.  G.  Price 

department.  This  machine  insures  us  that  these  materials 
are  of  the  proper  strength,  and  that  we  are  getting  what 
we  pay  for. 

As  you  know,  in  the  packing  of  our  small  machines,  they 
are  imbedded  in  excelsior.  We  found,  however,  great  dif- 
ficulty in  getting  packers  to  properly  pull  this  excelsior 
apart,  and  so  we  installed  what  is  known  as  an  excelsior 
picking  machine.  The  excelsior  is  placed  on  a  belt  con- 
veyor by  an  operator,  and  is  run  through  this  machine 
at  the  rate  of  one  hundred  pounds  per  minute,  and  is 
pulled  apart  much  better  and  finer  than  could  be  done  by 
hand.  We  use  approximately  one-half  a  car  of  excelsior 
per  day. 

As  you  know,  all  manufacturers  have  drawings  covering 
the  ditterent  parts  they  manufacture,  but  I  know  of  none 
that  have  drawings  covering  the  packing  material  they 
use.  But  with  us,  all  packing  material  is  covered  by  blue 
prints.  Each  piece  of  packing  material  is  gauged  and 
carefully  inspected  for  defects  to  insure  quick  and  accurate 
packing.  We  use  from  four  to  eight  carloads  of  packing 
material  daily.  We  carry  in  stock  at  all  times  from  75  to 
125  carloads  of  packing  material,  the  bulk  of  it  being  in 
outside  warehouses. 

I  think  by  this  time  I  have  convinced  you  that  great 
care  is  exercised  in  the  shipping  department  in  preparing 
the  packing  material. 

The  packing  of  our  machines  is  carried  on  very  simi- 
larly to  the  manufacture  of  them,  each  man  performing 
his  little  bit  as  the  machine  passes  him.  The  first  operation 
is  attaching  back  stay  to  cabinet.  The  cabinet  factory  has 
attached  angle  irons  in  the  back  of  this  cabinet  where 
machine  bolts  are  to  go,  which  means  absolutely  accurate 
boring  is  necessary  on  the  back  stay.  The  next  operation 
is  attaching  guard  rails  to  the  back  stay.  The  ends  of  the 
guard  rails  overlap  each  other  in  such  a  manner  that  when 
placed  around  the  cabinet  they  have  great  strength  and 
permit  the  packing  case  to  be  severely  crushed  without 
marring  the  cabinet,  because  the  latter  is  held  at  a  uniform 
distance  from  the  guard  rails  by  paraffme  wax  coated  corks 
End-wood  is  depended  upon  to  take  the  strain  instead  of 
the  screws. 

Considerable  time  and  money  was  expended  before  we 
found  that  natural  cork,  properly  coated  with  paraffme 
wax,  could  be  placed  against  the  finish  of  cabinets  without 
harmful  results. 

The  next  operation  is  fastening  the  skid  to  bottom  of  the 
cabinet,  and  fastening  guard  rails  to  them  by  means  of  up- 
right strips.  The  cabinet  then  moves  on,  where  the  lid 
clamp  is  fitted  to  the  lid  and  fastened  to  guard  rails. 
Then  it  moves  on  to  where  the  albums,  outfit  and  turntables 
are  packed,  after  which  operation  the  cabinet  is  ready  to 
be  placed  in  the  packing  case. 

I  wish  to  call  your  attention  to  the  fact  that  while  we 
utilize  the  inside  of  the  cabinet  for  packing  purposes,  we 
do  so  without  harmful  results  to  the  inside  finish.  The 
Victor  Co.  spends  yearly,  many  thousand  dollars  in  the 
packing  of  their  goods,  which  could  be  saved  if  they  did 
not  consider  the  unpacking  conditions.  As  an  example, 
screws  are  used  in  the  packing  of  all  our  large  type 
machines,  when  nails  would  answer  the  purpose  from  a 
packing  point  of  view,  equally  well.  Here  is  a  case  where 
both  material  and  labor  are  an  extra  expense  to  us,  but 
we  aim  to  have  our  machines  reach  destination  in  first- 
class  shape;  and  we  make  the  packing  as  simple  as  possible 
for  the  one  who  must  unpack. 

After  the  cabinet  is  placed  in  the  packing  case,  it  is 
placed  on  the  conveyor  system,  which  elevates  it  four  feet, 
six  inches  from  the  floor.  The  case  then  moves  by  gravity 
around  to  the  point  where  holes  are  drilled  through  the 
packing  case  into  the  skid — this  work  being  done  by  port- 
able electric  drills.  As  the  machine  passes  this  operator, 
another  operator  starts  the  screws  in  holes  just  bored,  and 
machine  continues  to  the  next  operator,  where  the  screws 


are  driven  by  a  portable  electric  screw  driver.  After 
the  machine  leaves  this  operator,  it  goes  into  the  other 
end  of  the  building,  and  is  there  laid  on  its  back. 

At  this  point  the  lid  is  fastened  on  This  work  is  done 
by  two  operations,  one  being  the  starting  of  the  screws 
with  a  hammer  and  the  other  driving  them  home  with  the 
Yankee  screw  driver.  '  After  reaching  the  end  of  this 
conveyor,  they  are  then  placed  in  an  upright  position  and 
moved  along  on  the  conveyor  system  to  another  elevator, 
which  again  raises  them  to  a  height  of  approximately  four 
feet  six  inches,  where  they  again  start  traveling  by  gravity. 

The  packed  machine  is  then  weighed  on  an  automatic 
scale.  This  scale  is  more  accurate  than  an  ordinary  beam 
scale,  being  much  more  sensitive,  and  is  tested  several 
times  per  day  with  government  test  weights. 

About  four  years  ago  we  adopted  three-ply  crossgrain 
veneer  to  take  the  place  of  solid  wood  for  many  of  our 
boxes  In  other  cases  we  adopted  corrugated  and  fiber 
board  boxes.  In  this  way  we  have  cut  down  weight  wher- 
ever it  could  possibly  be  done  and  be  consistent  with  safety. 

You  will  doubtless  recall  that  Mr.  Geissler  advised  you 
two  years  ago  that  improved  methods  of  packing  had  re- 
duced the  shipping  weight  of  our  product  to  such  an  extent 
that  for  the  year  of  1913  it  saved  in  excess  of  350  car- 
loads of  freight.  It  might  interest  you  to  know  that  the 
changes  in  vogue  then  and  additional  changes  represent  a 
saving  to  you  in  freight  charges  on  more  than  450  car- 
loads for  the  year  of  1915.  This  represents  a  saving  to 
you  in  dollars  and  cents  of  more  than  $50,000.  This 
year's  saving  will  be  on  more  than  650  carloads,  and  in 
dollars  and  cents,  means  more  than  $80,000  saved  to  our 
distributers.  This  saving  in  transportation  charges  not 
only  affects  you,  but  is  again  enjoyed  by  the  dealer. 

When  we  come  to  the  point  of  shipping  our  product!  we 
load  practically  all  of  the  cars.  We  do  this  for  two  rea- 
sons; first,  to  insure  proper  loading;  second,  to  get  the 
greatest  possible  weight  into  a  car.  As  you  know,  all 
machines  are  shipped  on  schedules  issued  by  our  order  de- 
partment, and  these  schedules  are  followed  out  to  the 
letter  by  the  shipping  department.  We  endeavor  at  all 
times,  to  load  cars  that  will  give  you  the  best  and  quickest 
movement.  We  often  ship  machines  in  the  afternoon  that 
are  received  in  the  morning.  This  applies  to  machines 
which  come  through  in  quantities  sufficient  to  cover  allot- 
ment scheduled  for  all  distributers  in  one  city  or  territory. 
At  all  times  the  matter  of  transportation  charges  is  con- 
sidered, and  when  shipment  can  be  billed  as  a  carload 
showing  a  saving  to  you,  it  is  so  billed. 

Shipments  going  forward  via  boat  line  are  necessarily 
hauled  to  Philadelphia,  and  such  shipments  we  endeavor 
to  deliver  in  ample  time  to  make  the  next  sailing. 

Freight  conditions,  however,  are  in  a  very  congested 
state;  every  transportation  company  apparently  having 
more  business  than  it  can  handle  and  give  good  service. 
Some  of  the  boat  lines  go  so  far  as  to  stamp  bills  of  lading, 
"subject  to  delay."  Whenever  possible,  in  making  ship- 
ments, I  can  assure  you  that  your  interests  are  carefully 
watched,  both  regarding  service  and  transportation  charges. 
All  shipments  which  go  forward  via  express,  are  watched 
with  the  same  care  as  far  as  service  and  transportation 
charges  are  concerned.  In  many  instances  goods  receive 
special  packing,  reducing  the  weight  and  likewise  the  ex- 
press charges.  In  many  instances,  express  shipments  leave 
our  building  direct  for  the  trains,  special  arrangements 
having  been  made  with  the  express  agents,  in  order  to 
insure  quick  deliveries.-  During  the  holiday  season,  all 
express  shipments  are  hauled  direct  from  the  shipping 
room  by  the  express  companies,  direct  to  the  trains.  Ex- 
press wagons  call  for  shipments  four  or  five  times  a  day 
regularly,  and  whenever  necessary,  special  wagons  are 
sent  upon  request. 

Parcel  post  shipments,  when  compared  with  the  other 
business,  are  very  small  of  course,  but  we  still  maintain 
good  service  in  this  branch,  merchandise  being  delivered 
to  the  post  office  four  times  per  day,  and  oftener  if  neces- 
sary. 

Cars  are  moved  directly  from  our  shipping  department, 
where  they  are  under  cover  at  all  times,  and  even  under 
lock  and  key,  until  our  own  electric  locomotive  switches 
them  onto  the  Pennsylvania  Railroad  tracks. 

Gentlemen,  the  proof  of  the  pudding  is  in  the  eating. 
After  taking  a  high  railroad  official  through  the  shipping 
department,  he  informed  me  that  he  knew  of  no  article 
shipped  where  the  care  and  protection  were  used  to  guard 
against  damage  while  in  transit,  that  Victor  goods  were 
receiving.  He  was  up-to-date  too,  for  after  glancing  at 
the  veneer  boxes  he  said,  "You  have  the  maximum  strength, 
but  the  minimum  weight."  We  feel  that  we  are  packing 
our  goods  well,  but  wish  your  co-operation  to  better  condi- 
tions in  the  packing,  in  the  same  manner  as  in  other 
branches  of  the  business;  therefore,  should  you  receive 
any  of  our  goods  in  an  unsatisfactory  condition,  when 
advising  us  of  this  condition,  won't  you  go  into  detail  as 
far  as  possible,  and  any  suggestion  that  you  can  make,  I 
assure  you  shall  be  given  careful  consideration.  While 
complaints  are  not  pleasant  to  receive,  I  can  honestly  say 
they  have  been  a  great  benefit  in  strengthening  weak 
points  in  the  shipping  end  of  our  business.  I  figure  that 
men  who  make  no  mistakes  do  nothing,  and  try  to  impress 
upon  my  employes  the  fact  that  every  mistake  made, 
should  be  a  lesson  and  improvement  made  from  same. 

E.  T.  Kieffer,  Superintendent  Cabinet  Factory 

Ladies  and  Gentlemen: — The  birth  of  the  Victrola  inaug- 
urated a  demand  for  all  that  was  best  in  materials  and  a 
construction  heretofore  never  deemed  necessary  in  pro- 
ducing woodwork.  Shortly  after  its  incipience  it  was  de- 
cided to  cut  away  from  the  hide  bound  processes  of  the 
woodworking  field  and  introduce  what  was  at  that  time 
thought,  and  since  proven,  to  be,  better  methods  and  worth 
in  the  selection  of  the  materials  that  go  to  make  the 
Victrola  what  it  is  today,  standing  in  comparison  to  other 
woodwork,  in  about  the  same  relation  as  a  plated  watch 
does  to  a  solid  gold  one. 

African  mahogany,  which  enters  into  its  construction 
almost  exclusively,  at  that  time  was  not  a  wood  universally 
used  by  the  cabinet  makers  of  the  world;  no  one  had  ever 
attempted  to  analyze  its  richness  of  figure  and  lustrous 
beauty  in  comparison  with  its  domestic  brother,  the  Mexi- 
can, so  when  the  Victor  entered  the  field  of  purchasers 
it  did  so  much  the  same  way  as  our  forefathers  hewed  their 
way  into  new  fields,  flatly  refusing  to  follow  a  beaten  path 
in  their  search  for  the  best  that  could  be  had,  and  decided 
at  that  time  to  use  this  class  of  mahogany  exclusively. 
How  wise  their  course  was,  has  been  shown  by  the  fact 
that  at  this  day  African  mahogany  has  become  the  one 
wood  used  exclusively  throughout  the  woodworking  trades 
and  had  it  not_  been  for  the  foresight  of  the  Victor  Co. 
in  anticipating  and  preparing  against  a  shortage,  we  would 
today  be  like  the  other  factories  throughout  the  country, 
facing  a  famine  and  compelled  to  use  substitutes,  but  fortu- 
nately, the  markets  of  the  world  were  gone  through  in 
time  and  we  have  plenty  for  our  needs,  while  others  are, 
as  before  mentioned,  using  substitutes. 

When  the  Victor  Co.  first  began  to  use  this  wood,  it 
did  so  much  as  others  would  do;  simply  went  into  the 
markets  and  bought  it  and  all  the  comments  it  made  was 
that  Victor  wanted  African  wood.  How  different,  how- 
ever, today  we  now  hear  the  word  "Victrola"  all  over  the 
world  used  to  designate  the  kind  of  wood  wanted  and  we 
find  its  name  coupled  with  this  wonderful  .product  of 
nature;  we  hear  today  of  men  sent  specially  into  the 
forests  of  Africa  to  find  trees  that  will  make  Victrola 
wood,  trees  that  will  be  six  feet  in  diameter,  in  order  to 
produce  wood  twenty-four  inches  on  the  quarter;  we  hear 
of  the  markets  of  the  world  being  combed  for  Victrola 
wood  and  instead  of  a  man's  waxing  enthusiastic  over  a 
big  log  and  saying  what  a  magnificent  piece  of  wood,  he 
says  there's  a  Victrola  log;  we  hear  of  ships  being  char- 


tered to  bring  Victrola  wood  here,  of  fabulous  prices 
being  paid  insurance  companies  for  its  protection  while 
en  route  to  our  shores  during  war  time.  Every  effort 
of  brain  and  brawn  being  used  to  enable  us  to  give  you  a 
Victrola  that  is  a  fitting  child  to  "its  magnificent  parent. 

The  true  African  mahogany  or  Kahaya  Senegalensis, 
as  it  is  called,  unlike  its  domestic  relation,  grows  to  enor- 
mous dimensions,  standing  alone,  a  veritable  monarch  of 
the  forest;  overtopping  and  of  greater  girth  than  its  com- 
panions, it  presents  to  the  searcher  the  fulfillment  of  all 
his  efforts,  in  locating  this  king  of  the  forest  and  fully 
repays  for  the  trouble  of  hewing  and  transporting  to  the 
coast,  all  of  which  has  to  be  done  through  almost  im- 
passable forests,  reeking  with  fever,  reptiles  and  dangers 
that  would  try  the  courage  of  the  bravest  constitutions, 
and  which  has  claimed  its  toll  of  human  lives,  in  order 
to  bring  this  wonderful  product  of  nature  to  beautify  our 
homes. 

Another  wood  that  enters  into  the  construction  of  the 
"Victrola"  is  walnut.  A  great  many  people  have  the 
idea  that  the  selection  of  this  wood  is  left  to  the  general 
customary  merchant-scheme.  In  other  words,  the  pur- 
chaser goes  out  and  selects  what  he  can  get.  This,  how- 
ever, I  can  assure  you,  in  the  grade  of  wood  demanded 
in  the  manufacture  of  our  machines,  is  impossible.  The 
class  of  wood  we  require  can  only  be  obtained  by  diligent 
search  and  great  expense. 

-  As  an  illustration  of  the  above  statement,  I  would  call 
your  attention  to  the  accompanying  photograph,  which  I 
regret  not  having  brought  before  you  in  a  large  picture, 
but  owing  to  the  need  of  this  material,  the  tree  was  cut 
up  before  we  ever  decided  to  bring  the  matter  to  your 
attention. 

This  tree,  to  which  I  refer,  is  one  cut  of  about  a  thou- 
sand that  were  looked  over  and  rejected  because  they  did 
not  measure  up  in  beauty  and  figure  to  that  which  is  re- 
quired for  our  machines.  Like  the  proverbial  story  of 
finding  a  pearl   among  swine,   this  tree  stood  out  in  its 


Left  to  Right— L.  L.  Roush,  P.  B.  Whitsit, 
R.  H.  Morris,  N.  Goldfinger,  L.  J.  Gerson 
Watching  the  Bathers 

beauty  above  everything  else,  representing  one  of  the 
largest  and  finest  specimens  ever  taken  out  of  the  State 
of  Maryland,  measuring  five  feet  six  inches  in  diameter, 
and  producing  more  than  seven  thousand  feet  of  perfectly 
sound  and  figured  wood. 

Standing  on  the  North  Point  Shore  of  the  Patapsco 
River,  about  eighteen  miles  east  of  Baltimore,  it  was  a 
monument  to  the  most  beautiful  and  historic  spot  in  the 
State  of  Maryland,  being  the  scene  of  the  Battle  of  North 
Point  An  old  colonial  mansion  stands  there  at  this  date, 
one  hundred  and  thirty  years  old,  which  was  the  head- 
quarters of  General  Ross  while  the  British  were  landing 
for  the  invasion  of  Baltimore.  In  the  ensuing  battle, 
General  Ross  was  killed. 

Walnut  trees  of  this  size  have  become  a  rarity,  and  the 
Victor  Co.,  following  its  usual  custom,  on  noting  the 
perfections  of  this  piece  of  timber,  its  size,  soundness, 
color  and  figure,  decided  that  it  was  to  be  Victrola  wood. 
The  veneers  into  which  that  tree  was  manufactured  have 
justified  this  judgment  in  every  respect,  and  will  soon  be 
submitted  to  you  clothing  a  Victrola.  I  only  point  out 
to  you  this  fact  in  order  to  make  you  appreciate  what  it 
means  to  select  and  procure  our  class  of  wood. 

In  a  like  sense  the  construction  has  also  called  for  all 
that  was  new  and  best  in  the  minds  of  efficient  and  cap- 
able constructors,  designed  as  a  musical  instrument,  it  has 
achieved  a  distinction  with  the  priceless  violin,  the  piano, 
harp,  etc,  to  give  us  the  renditions  of  the  master,  both 
of  the  past  and  present. 

Its  peculiar  dimensions  lending  itself  to  the  caprices  of 
shipping  companies  throughout  the  country  demand  a  con- 
struction that  will  resist  wear  and  abuse,  to  an  almost 
unheard-of  extent,  to-  insure  which,  workmanship  of  the 
highest  character  has  to  be  devised  and  followed  in  tie 
minutest  detail. 

If  I  were  to  take  you  step  by  step  throughout  the 
factory  and  stop  at  each  operation,  I  would  only  be  suc- 
cessful in  establishing  one  fact  in  your  mind  that  would 
stand  out  indelibly,  like  a  beacon  light  to  a  shipwrecked 
mariner,  and  that  would  be  the  merits  of  hundreds  of 
inspections  that  take  place  before  the  Victrola  finally 
takes  its  last  plunge  across  the  bridge  into  the  machine 
department  After  the  last  cabinet  factory  inspectors  agree 
to  let  it  through  it  bids  adieu  to  its  home,  there  to  be 
pounced  on  and  turned  over  and  divested  of  all  its  glamor 
by  some  of  the  most  cold-blooded,  unemotional  inspectors 
that  can  be  found,  who  absolutely  refuse  to  let  anything 
pass  that  does  not  meet  with  the  Victor  standard. 

This  brings  me  to  the  point  that  affects  you  more  than 
any  of  us  and  that  is  tne  care  of  the  cabinet  after  it 
leaves  our  hands 

Having  shown  you  to  what  extent  we  go  to  produce  a 
worthy  instrument  it  is  certainly  not  too  much  to  ask 
you  to  continue  on  with  the  same  desire  to  place  it  in 
the  homes  with  the  same  adherence  to  details  as  called  for 
in  its  manufacture 

Many  a  little  scratch  and  bruise  which  mars  its  beauty 
can  be  readily  obliterated  if  the  proper  method  be  em- 
ployed; to  this  end  I  would  ask  you  to  study  and  develop 
a  knowledge  of  this  part  of  your  work 

Efficient  and  capable  instructors  are  always  at  your  com- 
mand in  the  factory,  and  an  hour  of  your  time  spent 
among  them  will  be  of  the  greatest  assistance  and  help 
to  you  in  handling  the  cabinets  as  they  pass  through  your 
hands. 

A  great  part  of  the  causes  for  complaints  from  our 
distributers  is  traceable  to  careless  handling  and  the  cli- 
matic changes  to  which  the  product  is  subjected.  ^ 

After  the,  case  is  unpacked,  sometimes  bruises  and 
scratches  are  found,  and  the  finish  rubbed  off  or  paper 
sticking  to  the  cabinets,  and  it  is  my  desire  in  connection-^ 
with  this  matter  to  offer  a  few  suggestions,  which  may  be 
of  help  in  the  successful  handling  of  such  minor  repairs 
as  may  be  necessary  to  place  the  cabinet  in  an  A-l  condi- 


THE    TALKING    MACHINE  WORLD 


43 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  42) 


tion  without  returning  the  cabinet  to  the  factory. 

It  has  come  under  our  observation  that  whenever  such 
repairs  have  been  attempted  by  unskilled  mechanics,  and 
the  improper  use  of  materials,  greater  damage  to  the  in- 
strument has  resulted. 

After  the  cabinet  is  unpacked,  it  should  be  wiped  off 
with  a  piece  of  fine  cheese  cloth  to  remove  all  dirt  and 
marks  of  packing.  Then  taking  a  clean  piece  of  the 
same  cloth  and  using  a  small  portion  of  cleaner,  made  of 
three  parts  of  benzine  and  one  part  of  paraffine  rubbing  oil, 
go  all  over  the  case,  rubbing  briskly  lengthwise  of  the 
grain,  cleaning  off  all  the  surplus  and  brushing  out  all  the 
corners.    A  soft  round  three  degree  bristle  varnish  brush 


of  the  grain  and  only  so  far  as  the  body  of  varnish  will 
stand.  This  also  applies  to  scratches.  If  too  deep  to 
rub  out,  they  may  be  burned  in  with  shellac  cement;  the 
spot  leveled  up  with  fine  sandpaper  and  touched  up  to  the 
required  color  and  French  polished  with  a  solution  of 
shellac,  alcohol  and  raw  linseed  oil,  using  a  piece  of  cotton 
covered  with  a  piece  of  fine  linen  cloth.  This  requires 
skill  and  experience  and  should  never  be  attempted  by  a 
novice  on  large  flat  surfaces.  Rubbed  spots  and  white 
corners  may  be  touched  up  with  spirit  stain  made  from 
Bismarck  brown,  dissolved  in  alcohol,  to  which  is  added  a 
little  shellac.  This  for  the  regular  red  mahogany;  for  the 
English  brown  a  little  Nigrosine  added  to  this  stain  will 


A  Quartet  of  Prominent  Delegates  to  the  Jobbers'  Convention 


is  good  for  this  purpose.  Cabinets  should  never  be  sponged 
with  water  and  then  exposed  to  the  strong  rays  of  the  sun 
in  a  show  window,  which  acts  as  a  lens  and  either  blisters 
the  varnish,  fades  the  color  or  ruins  the  finish  so  that  it 
must  be  removed.  So  called  liquid  polishes  should  be 
avoided,  which  are  supposed  to  work  "wonders";  frequently 
they  do,  but  in  a  different  way  than  intended,  and  may 
destroy  the  finish,  leaving  the  surface  sticky  and  the  satin 
finish  spotted  and  cloudy.  The  cleaning  preparation  men- 
tioned before  will  answer  all  purposes. 

Bruises,  if  not  too  deep,  may  be  safely  rubbed 
out  with  a  piece  of  soft  felt  and  3F  pumice  stone  and 
paraffine   rubbing  oil,   taking   care  to   go   only  lengthwise 


give  the  required  shade.  J"he  special  finishes  and  oak  re- 
quires the  color  adapted  to  the  finish. 

Paper  sticking  to  the  finish  can  be  removed  with  a 
cloth  and  water,  dry  carefully  and  rub  the  surface  with 
third  degrees  pumice  stone,  soft  felt  and  paraffine  oil.  If, 
after  rubbing  closely  the  marks  still  show,  it  will  require 
the  services  of  a  skilled  mechanic  to  French  polish  the 
same  to  the  desired  finish,  which  is  then  dulled  off  with  a 
soft  brush  dipped  in  3F  pumice  stone  and  cleaned  up  as 
before  mentioned. 

Where  the  finish  has  turned  gray  or  spotted  from 
dampness  or  some  unusual  condition,  the  only  remedy  is  to 
have  the  finish  removed  and  should  only  be  attempted  by 


a  competent,  experienced  polisher,  and  never  by  a  novice. 

As  I  have  said  before,  the  machines  leave  the  Victor 
factories  in  perfect  condition  and  if  not  injured  in  trans- 
portation, severe  climatic  changes  or  unusual  conditions, 
should  open  up  in  first-class  shape  and  if  properly  handled 
and  taken  care  of  should  cause  no  trouble  whatever. 

C.  H.  Wickes,  Superintendent  Record  Pressing 
Plant 

Mr.  Chairman,  Ladies  and  Gentlemen: — I  suppose  there 
may  be  other  kinds  of  business  as  interesting  as  the  Victor, 
but  all  I  have  to  say  is,  that  so  far,  I  have  never  been 
able  to  find  any  of  them.  I  always  expect  that  visitors 
to  the  factory  are  going  to  be  very  enthusiastic  about 
my  department,  and  my  expectations  have  never  been  dis- 
appointed. 

When  you  stop  to  think  about  it — it  is  a  wonderful 
thing.  I  have  delivered  to  me  the  finest  kind  of  chocolate 
colored  dust.  Tons  of  it  at  a  time.  It  is  worth  a  good 
deal  of  money  of  course,  because  there's  so  much  of  it 
and  the  ingredients  come  from  all  over  the  world,  but 
when  that  same  "dust"  leaves  my  department  it  is  worth 
hundreds  of  thousands — yes,  millions — of  dollars.  Instead 
of  being  so  much  dust,  it  is  artistic  triumph — in  a  thousand 
forms. 

Being  a  truthful  man,  I  have  to  admit  that  I,  myself, 
do  not  have  much  to  do  with  the  miracle  that  happens. 
Mine  is  a  straight  manufacturing  proposition,  but  I  don't 
believe  there's  a  soul  in  my  whole  department  but  what 
realizes  the  importance  of  the  work  we  do.  I  believe  we 
have  made  the  claim  in  our  advertising  that  the  Victrola 
has  done  for  music  what  the  printing  press  did  for  litera- 
ture. That  is  our  particular  job.  It  is  all  very  well  for 
Caruso  or  Melba  to  sing  like  angels,  but  it  is  up  to  us  to 
"print"  their  music  in  such  a  form  that  it  can  be  enjoyed 
by  everybody,  no  matter  where  they  live  and  how  much  they 
know  about  music.  Its  also  up  to  us  to  make  so  many 
records  that  the  cost  of  each  is  kept  down  so  that  they 
will  be  within  the  reach  of  all. 

Most  of  you  know  the  process,  but  I  want  to  give  a 
short  outline  of  the  operations  performed  in  the  record 
pressing  plant 

People  always  want  to  know  just  what  composition  we 
use  in  making  records,  but  you  will  easily  understand 
how  that  piece  of  information  is  not  for  me  to  give. 

Perhaps  you  don't  know  that  the  combination  of  sub- 
stances we  use  is  so  delicately  adjusted  that  we  need  the 
services  of  an  analytical  chemist  at  all  times.  If  some 
one  of  the  ingredients  didn't  come  up  to  normal,  it  would 
throw  out  the  entire  combination,  and  so  all  raw  product 
is  submitted  to  analysis  and  all  mixtures  are  similarly 
examined. 

The  record  material  is  now  compounded  in  our  new 
plant  near  the  river  front.  By  the  way,  since  the  last 
Jobbers'  Convention  was  held,  we  have  put  an  entirely 
new  plant  for  the  preparation  of  record  material  into 
operation — which  in  the  matter  of  methods  and  output, 
represents  a  very  considerable  gain.  The  new  material 
preparing  plant  is  located  near  the  river,  adjoining  the 
new  power  plant  and  pumping  station. 

To  resume  my  story.  When  the  record  material  arrives 
at  the  record  pressing  plant,  it  is  fed  into  big  mixing 
and  kneading  machines,  having  steam  heated  rollers  or 
other  appliances  which  raise  the  composition  to  the  exact 
temperature  at  which  it  develops  the  required  degree  of 
softness.  By  the  time  this  happens,  the  kneaded  mass  has 
turned  black  and  it  exists  thereafter  not  as  dust,  but  as 
an  absolutely  smooth,  plastic  mass. 

We  handle  it  in  immense  rolls — about  all  that  two  men 
can  handle  in  passing  it  from  one  mixing  or  kneading 
machine  to  another.  Finally  this  black  "dough"  is  rolled 
out  into  long  strips  ninety  feet  long,  three  feet  six  inches 
wide  and  approximately  one-eighth  inch  thick.  The  last 
set  of  rollers  mark  it  off  into  squares  ten  or  twelve  inches, 
as  the  case  may  be.  It  is  conveyed  some  distance  by  a 
wide  canvas  belt,  and  while  on  this  belt,  passes  through 
a  cooling  chamber  which  hardens  the  composition  so  that 
it  can  be  handled  readily. 

The  squares  are  then  sent  to  the  pressing  floors.  The 
actual  pressing  is  probably  more  familiar  to  you  than  any 
one  other  operation  performed  by  my  department. 

The  squares  of  record  material  are  again  heated  on 
steam  tables  to  just  the  right  temperature.  The  press 
operator  then  puts  a  label,  face  down  on  the  center  of  the 
matrix,  and  folds  over  it  one  of  the  softened  squares  of 
record  composition.  A  heavy  pressing  plate  is  then  placed 
on  top  and  the  whole  thing  is  slid  between  the  jaws  of  a 
press,  where  sufficient  power  is  applied  to  make  a  perfect 
impression. 


Advertising  and  Education  Discussed 




After  the  manufacturing  departments  had  had 
their  say,  as  it  were,  the  other  departments  of 
the  great  Victor  organization  also  had  their 
inning  with  Ernest  John,  of  the  advertising  de- 
partment of  the  company,  leading  off  with  the 
following  address  on  "Advertising  That  Gets 
Attention:" 


Advertising 
That  Gets  Attention 

By  Ernest  John 

Mr.  Chairman,  Ladies  and  Gentlemen:  There 
are  some  people  who  look  for  trouble.  There 
are  others  who  have  trouble  thrust  upon  them. 
I  do  not  belong  to  the  first,  but— evidently  I  do 
belong  to  the  second,  class  of  unfortunates. 
Any  man  who  undertakes  to  say  anything  worth 
saying  on  "Advertising  That  Gets  Attention" — 
and  say  it  in  fifteen  minutes,  is  likely  to  have 
all  the  trouble  he  wants  without  looking  for  it. 
It  is  not  a  general  subject  to  be  dealt  with  in 
a  general  way,  but  a  highly  specific  subject 
which  must  be  so  dealt  with.  There  is  no  time 
to  lose — no  chance  to  wander  into  pleasant  ver- 
bal byeways,  and  so,  if  you  please — if  I  may  so 
far  presume  upon  your  forbearance — I  shall 
work  close  to  my  notes. 


They  say  that  money  talks.  I  suppose  it  does, 
but  for  that  matter,  so  can  a  parrot.  As  be- 
tween two  advertisers,  each  of  them  using  the 
same  amount  of  space,  one  of  them  will  be 
more  successful  than  the  other — always.  In 
every  case  it  will  be  found  that  the  successful 
advertiser  is  the  one  who  has  found  out  what  is 
the  best  thing  to  say  and  what  is  the  best  way 
to  say  it.  Each  man  may  spend  the  same 
amount. of  money,  but  one  man's  money  talks 
louder  and  more  plainly.  Is  there  a  remedy  for 
such  condition  of  affairs?    Of  course  there  is. 

There  are  certain  first  principles  in  advertis- 
ing which  are  perfectly  understandable,  just  as 
there  are  certain  fundamental  principles  in 
music  or  mathematics.  They  can't  very  well 
be  weighed  or  measured  or  analyzed  in  a  test 
tube,  but  they  are  there  nevertheless,  and  they 
work  just  as  effectively  as  the  liveliest  microbe 
that  ever  came  to  live  in  a  human  lung. 

Geraldine  Farrar,  in  an  interview  given  some 
time  ago,  was  asked  how  a  student  practicing 
four  hours  a  day  should  spend  her  time.  Miss 
Farrar's  reply  was  quite  characteristic.  She 
said,  "Think  for  three  hours  and  practice  for 
one."  If  you  first  think  for  an  hour,  you  will 
write  the  right  sort  of  copy,  and  figure  out  the 
right  typographical  arrangement  in  a  very  few 
minutes. 


There  are  many  of  you  no  doubt,  who  have 
come  to  understand  advertising  very  well. 

I  will  venture  to  say  you  have  arrived  at  that 
happy  estate  as  the  result  of  hard  knocks  and 
spiritual  anguish.  Never  mind,  you  can't  have 
had  any  worse  experience  than  I  have,  because 
"they  ain't  no  such  animal."  In  my  newspaper 
days  I  labored  for  years  to  convince  a  town  full 
of  small  store  keepers  that  it  pays  to  adver- 
tise, and  believe  me,  gentlemen,  I  earned  my 
money.  It  was  worse  than  that.  I  had  to  earn 
my  own  money  and  theirs  too.  And  under  such 
circumstances  advertising  technique  becomes  an 
instinct,  or  you  become  a  corpse. 

I  may  have  comparatively  little  to  offer  you, 
but  I  have  much  hard  won  experience  to  offer 
through  you  to  your  dealers,  and  that  is  what 
the  Victor  Co.  has  asked  me  to  do. 

If  an  advertisement  is  to  produce  any  busi- 
ness, it  must  first  of  all  be  read.  I  am  not 
trying  to  be  funny,  nor  do  I  propose  to  feed 
you  spoonfuls  of  sophistry.  I  mean  just  what 
I  say,  and  I  believe  the  first  question,  the  most 
important  question  of  all  is,  how  to  get  your 
advertisement  read.  I  am  not  talking  for  the 
benefit  of  the  man  who  uses  pages  or  half  pages 
of  space.  When  a  man  can  burn  up  space  like 
that  he  doesn't  need  much  help  from  me,  nor 
indeed,  from  anyone.  The  very  size  of  his  ad- 
vertisement will  turn  the  trick,  unless  he  makes 
a  very  bad  mess  of  it. 

What  I  want  to  do  is  to  make  one  or  two 
practical  suggestions  for  the  man  who  can  only 
(Continued  on  page  44) 


44 


THE    TALKING    MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  43) 


buy  five  or  six  inches  of  space,  single  or  dou- 
ble column.  To  get  such  ads.  read,  in  other 
words  to  make  people  see  them,  is  quite  a 
healthy  job. 

It  is  easier  to  overlook  a  mole  hill  than  a 
mountain,  and  similarly  it  is  easier  to  overlook 
a  small  ad.  on  a  crowded  page  than  it  is  to 
overlook  a  big  one.  So  the  right  sort  of  typo- 
graphical make  up  is  doubly  necessary  for  the 
use  of  small  space. 

You  must  realize  that  every  newspaper  ad- 
vertiser has  the  same  tools  to  work  with  as 
every  other  advertiser;  namely — type,  ink,  paper 
— and  brains.  All  the  different  effects  are 
gained  by  the  same  means  under  the  limitations 
which  are  imposed  by  the  mechanical  processes 
of  printing,  and  here  is  the  essential  fact. 

Almost  the  only  chance  for  the  small  ad.  is 
that  it  shall  be  different  in  appearance  from  the 
other  ads.  which  surround  it. 

Generally  speaking,  you  will  find  that  one  of 
the  best  ways  to  make  an  ad.  look  "different" 
from  the  other  fellow's  is  by  cutting  down 
your  copy  to  one-half  its  usual  length,  and  then 
I  would  suggest  that  you  throw  out  one-half  of 
what  is  left. 

Brevity  is  the  thing  to  strive  for,  but  not,  of 
course,  at  the  expense  of  sense.  You  must  use 
enough  words  to  make  your  message  intelligible, 
but  don't  let  even  one  unnecessary  word  creep  in. 

Actually — when  it  comes  to  making  your  ads. 
stand  out  from  all  the  rest,  no  one  can  help 
you  very  much  at  long  range.  It  is  eminently 
a  job  for  the  man  on  the  spot.  No  one  else  is 
familiar  enough  with  the  appearance  of  the 
pages  of  a  certain  newspaper  in  a  certain  town. 
But— 

If  you  can't  buy  space  enough  to  dominate 
the  page  you  must — if  your  advertisement  is  to 
be  read — make  it  "different"  from  the  rest,  and 
attractively  different.     Very  well! 

The  first  and  simplest  way  of  making  one  ad. 
different  from  those  which  surround  it  is — nat- 
urally— by  getting  a  contrast.  I  have  said  al- 
ready, that  most  advertisers  try  to  say  too 
much.  Obviously  then,  if  you  buy  five  inches, 
double  column,  and  limit  your  copy  to  ten 
words,  your  ad.  will  be  "different."  That's  one 
way.  Of  course,  no  one  can  say  much  in  ten 
words,  and  I  don't  mean  to  seriously  suggest 
that  you  should  actually  confine  your  copy  in 
any  such  way. 

The  point  that  I  do  wish  to  make,  and  make 
very  strongly,  is — that  since  the  majority  of 
people  are  averse  to  buying  space  and  leaving 
it  blank,  that  you,  if  you  have  courage  enough 
to  use  lots  of  white  space,  will  find  that  your 
advertisement  does  stand  out  from  among  the 
others. 

Next — if  the  advertisers  of  your  town,  gen- 
erally speaking,  have  a  tendency  to  use  bold, 
black  type  so  that  the  characteristic  look  of  the 
page  is  black  and  heavy,  you  can  make  your 
advertisement  look  "different"  by  using  a  light 
silvery  looking  type  which  carries  little  ink. 
You  will  again  get  a  contrast,  and  that  contrast 
is  the  thing  which  catches  the  eye  of  the  casual 
observer. 

Again,  it  can  be  done  with  cuts.  Two  artists 
will  make  a  sketch  of  the  same  thing,  but  just 
as  likely  as  not,  they  will  make  two  entirely  dif- 
ferent looking  sketches,  because  each  one  of 
them  may  use  a  different  kind  of  pen  stroke 
and  each  ma)'  express  black  and  white  values 
in  a  different  way.  Franklin  Booth's  black  and 
white  sketches  are  totally  different  in  charac- 
ter from  those  of  Call  or  Paus,  and  it  is  quite 
possible  to  get  sketches  and  cuts  which  have 
a  strong  touch  of  individuality  all  of  their  own. 
Here  again,  you  see  it  would  be  possible  to 
make  your  ads.  catch  the  eye  more  quickly  than 
if  you  used  just  the  ordinary  kind  of  cut. 

While  I  am  on  the  subject  of  cuts,  let  me  say 
that  in  my  experience  it  is  better  to  use  no 
cuts,  than  to  use  poor  ones.  If  you  ever  use 
a  picture  of  any  sort,  be  dead  sure  that  it  tells 
the  story  you  want  to  tell,  and  suggests  what 
you  want  to  suggest.  What's  more,  be  sure 
that  it  does  that  unmistakably. 


It  doesn't  do  any  good  to  publish  pretty 
pictures  unless  these  pictures  make  the  observer 
think  along  the  lines  that  you  want  him  to  think. 
When  you  can  do  that — do  it,  by  all  means, 
for  the  quickest  and  most  vivid  impressions  that 
can  be  carried  to  the  human  brain,  are  those 
that  can  be  carried  through  the  human  eye. 

Another  point  to  be  considered  in  picture  ads. 
or  in  the  use  of  cuts,  is  this:  Can  you  as- 
sume that  everybody  is  interested  in  your  ad- 
vertisements? You  can  assume  nothing  of  the 
sort.     A  type  ad.  has  got  to  be  read,  or  it  will 


L.  C.  Wiswell  and  A.  A.  Trostler  Getting  the 
Air  on  the  Hotel  Traymore  Balcony 


do  you  no  good;  whereas,  a  picture  ad.  only 
has  to  be  glanced  at.  And  so,  other  things  be- 
ing equal,  the  picture  ad.  is  best. 

How  much  time  does  the  average  reader 
spend  in  reading  advertisements?  How  much 
time  do  you?  And  you*  being  an  advertiser 
yourself,  probably  spend  twice  as  much  time 
as  the  non-advertiser  does.  What  happens  is 
this.  A  man  buys  a  paper  to  find  out  the  news 
of  the  day.  In  turning  over  the  pages  he 
can't  very  well  shut  out  the  ads.  entirely,  but 
his  eye  only  skims  them  over,  and  it  is  up  to 
you  to  shoot  the  big  idea  into  that  casual 
reader's  mind  if  you  can.     That's  why  the  pic- 


Starting  Out  to  Give  the  Boardwalk  the  "O.  O." 

ture  ad.  has  so  much  drawing  power  and  why 
brevity  is  so  very  necessary. 

I  have  dealt  so  far  only  with  the  question  of 
how  you  can  get  attention  for  your  advertise- 
ment. Volumes,  of  course,  could  be  written 
as  to  the  kind  of  copy  you  should  use,  but  for 
the  present  I  shall  content  myself  with  showing 
you  some  examples  of  ads.  which  were  made 
over  into  better  ones.  I  want  to  remind  you 
that  in  making  over  these  ads.  I  was  careful 
to  use  the  same  borders,  and  as  a  general 
thing,  the  same  type  as  were  used  in  the  orig- 
inals. Personally,  I  should  not  care  to  use 
some  of  them  myself,  but  I  wanted  to  show 
that  understanding  the  principles  involved  would 
improve  the  results. 

Here  is  an  original  advertisement  published 
by  a  Victor  dealer.     I  think  you  will  agree  with 


me  that  first  it  is  a  fairly  good  ad.  for  grand 
opera,  but  a  comparatively  poor  one  for  the 
Victrola.  Second:  there  are  too  many  facts 
presented,  and  whenever  that  is  the  case,  each 
one  fact  loses  much  of  its  value.  There  is  no 
one  suggestion  which  stands  out  prominently 
enough.  I  contend  that  the  thing  which  should 
have  been  played  up  is  the  fact  that  grand  opera 
is  always  available  to  people  when  they  have  a 
Victrola. 

In  the  made  over  ad.  you  will  notice,  too, 
that  while  we  used  the  same  cut,  we  changed 
the  character  of  it.  The  reason  for  doing  so  is 
that  broken  lines,  because  of  their  incomplete- 
ness, attract  the  eye,  especially  in  a  newspaper 
page  where  the  make  up  of  the  paper  demands 
straight  lines. 

Here  are  two  more.  The  border  used  seems 
to  me  to  be  weak  and  meaningless,  but  I  kept 
to  the  rules  of  the  game,  and  used  the  same 
border  in  my  own  reconstructed  ad.  You  will 
notice  this  original  announces  "A  New  Stock  of 
Victor  Records."  Now  that,  of  course,  may  be 
a  matter  of  pride  for  the  dealer,  and  in  a  way 
it  is  a  matter  of  interest  to  the  customer,  but 
the  thing  to  do  is  to  emphasize  what  this  new 
stock  of  records  will  mean  to  the  customer  in 
musical  entertainment  for  him.  Customers  are 
not  interested  in  a  dealer's  stock  as  such,  but 
they  are  interested  in  what  that  stock  represents 
to  them. 

The  next  original  advertisement  is  good  if 
you  read  the  whole  ad.,  but  until  you  do  that, 
you  would  have  no  possible  idea  that  its  pur- 
pose was  to  advertise  the  Victrola.  The  word 
"Victrola"  is  not  played  up  anywhere,  and  you 
must  flash  that  word  "Victrola"  at  people. 

People  who  read  advertisements  are  divided 
into  two  classes.  One — the  larger  class — has 
no  interest  in  an  ad.  except  in  a  purely  casual 
way,  and  then  it  is  a  question  of  catching  his 
interest  on  the  fly.  There  is  another  smaller 
class  of  readers  who  are  interested.  When  a 
man  has  got  the  Victrola  "bug"  in  his  system, 
he  will  read  anything  about  it,  but  it  is  much 
safer  in  preparing  advertising  copy  to  figure 
that  most  people  have  no  very  specific  interest. 
The  word  "to-morrow,"  the  price  and  the  deal- 
er's name  don't  suggest  anything  of  what  the 
customer  can  enjoy  through  having  a  Victrola. 
Here  in  this  reconstructed  advertisement,  you 
will  see  that  with  very  little  change  as  to  copy 
and  only  slight  changes  as  to  typographical 
make  up,  the  ad.  has  been  made  more  effective, 
as  a  Victor  ad. 

Here  is  one  more  sample.  It  is  a  sort  of  trick 
advertisement  that  I  personally  condemn.  The 
man  who  prepared  it  had  ingenuity,  but  it  was 
misdirected.  Think  for  a  minute — when  you 
start  out  to  write  an  acrostic  you  have  to  make 
the  words  you  use  fit  the  acrostic  rather  than 
the  idea  you  want  to  convey.  That  is  obvi- 
ously wrong. 

These  are  all  the  examples  I  have  prepared. 
No  one,  of  course,  can  do  much  with  so  big  a 
subject  in  so  short  a  paper,  but  I  want  in  con- 
clusion to  say  a  word  or  so  about  quality. 

If  you  will  show  me  the  printed  matter  a  man 
uses,  I  can  tell  you  just  about  what  sort  of  man 
he  is.  Doesn't  that  sound  like  a  piece  of  idle 
presumption?  It  isn't.  I  can  show  you  that  it 
isn't  in  a  moment.  You  can  do  the  same  thing. 
Haven't  you  often  seen  a  bill  head,  a  letter  head 
or  an  advertisement  that  irresistibly  brought  to 
your  mind  a  picture  of  a  country  grocery?  And 
on  the  other  hand,  doesn't  Tiffany  stationery 
suggest  Fifth  avenue?  Yes — and  there  are  all 
manner  of  modifications  in  between.  There  is 
such  a  thing  as  a  "quality  look"  in  printed  mat- 
ter, and  my  advice  to  you  is  to  get  it — for  you 
are  handling  a  "quality"  product  that  ranks  with 
the  great  masterpieces  of  art  or  literature. 

Together — with  the  Victrola — we  are  doing  for 
music  what  the  printing  press  did  for  literature. 

There  is  a  line  of  Omar  Khayyam  which 
reads : 

One  wonders  what  the  Vintners  buy 
One-half  so  precious  as  the  thing  they  sell. 
Those  lines  are  no  les«  applicable  to  the  Victor 


THE   TALKING   MACHINE  WORLD 


45 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  44) 


dealer.  Do  you  realize,  gentlemen,  that  your 
merchandise  is  not  only  Victrolas  and  Victor 
records?  It  is  all  that  those  things  represent. 
It  is  joy,  laughter,  tears — whatever  the  need  of 
the  moment  may  demand.  It  is  the  inspired 
achievement  of  some  great  artist.  A  quality 
product?  Mr.  Chairman,  that  question  has  been 
answered — is  being  answered — North  and  South 
and  East  and  West. 

Mrs.  Frances  E.  Clark,  of  the  educational 
department,  then  read  the  following  paper: 


The  Victor  in  the  Schools 

By  Mrs.  Frances  E.  Clark 


For  the  third  time,  I  have  the  pleasure  of 
bringing  to  this  wideawake  body  of  thinking 
men  the  message  of  progress  in  one  of  the  lines 
of  the  Victor  business — the  educational  work. 

Emulating  the  phenomenal  growth  of  the 
Victor  itself,  this  youngest  child  of  the  organ- 
ization may  well  take  pride  in  its  achievements. 
The  story  of  the  beginning  of  the  work  and  the 
organization  of  the  department  are  too  recent 
and  too  well  known  to  need  recapitulation. 
Music  is  one  of  the  vital  things  in  education 
to-day,  and  only  through  the  talking  machine 
can  it  be  adequately  presented  to  the  millions 
who  can  in  no  other  way  come  to  know  real 
music. 

Pedagogy — psychology  and  human  need  are 
at  one  in  this  at  last,  and  America  is  aroused 
a*  never  before  to  the  value  of  music  as  a 
universal  pleasure,  a  cultural  avocation  and. 
lastly,  an  education.  It  has  in  it  inherently 
more  elements  of  educational  value  than  any- 
other  branch — reading  excepted. 

The  use  of  music  as  an  educational  factor  is 
a  comparatively  recent  discovery.  A  speaker 
the  other  day  read  from  early  reports  of  pro- 
ceedings of  the  school  committee  of  Boston, 
enumerating  reasons  why  music  should  be 
taught  in  the  schools.  Discipline,  mental  ac- 
tivity, invigorating  of  pupil  for  other  studies,  pa- 
triotism, etc.,  but  never  once  for  music  itself. 
Reports  of  meetings  of  supervisors  and  other 
musicians  are  as  barren  of  any  suggestion  of 
using  real  music  itself. 

For  fifty  years  after  music  was  first  intro- 
duced into  the  schools  of  Boston,  sight  reading 
was  the  only  aim  and  object.  Then  came  the 
singing  of  songs,  and  some  little  reaching  out 
after  better  things,  but  not  until  five  years  ago, 
when  our  work  began  to  crystallize  the  idea  and 
to  show  how  the  Victor  could  carry  the  great 
music  of  the  world  into  every  school,  did  there 
come  an  awakening  to  the  power  and  value  of 
real  music  in  education.  The  entire  plan  and 
aim  of  teaching  has  been  changed.  Many  do 
not  yet  realize  the  cause  of  the  complete  over- 
turning of  ideals  and  aims  in  the  teaching  of 
school  music. 

The  impetus  is.  of  course,  a  part  of  the  gen- 
eral awakening  of  America  in  music  in  all  lines 
and  fields  of  activity,  but  the  Victor  has  made 
possible  the  practical  realization  of  the  dreams 
of  a  musical  America  through  the  schools  where 
rests  the  future  of  our  national  music. 

Not  less  sight  reading  but  more  is  being 
taught  because  of  the  quickened  interest  and 
keener  ear  resulting  from  hearing  much  fine 
music.  Not  fewer  songs  but  many  more  are 
being  taught  because  of  the  easy,  rapid  and  ac- 
curate learning  of  songs,  folk,  familiar  and  art 
songs,  direct  from  the  records,  in  perfect  tone, 
rhythm  and  phrasing,  enriched  by  instrumental 
accompaniment,  wholly  impossible  in  the  old 
way.  Music  supervisors  were  baffled  and 
beaten  in  their  efforts  in  securing  credits  for 
music  work  and  in  producing  a  sufficiently  ar- 
tistic finish  in  their  choral  singing  on  public 
occasions  as  to  command  the  respect  and  en- 
dorsement of  musicians  and  boards  of  education, 
with  the  resulting  appropriation  of  enough 
money  to  continue  their  meagre  salaries  for  an- 
other year  because  there  were  no  standards  be- 
yond the  often  pitiful  efforts  of  the  village  choir. 


The  Victor  has  opened  up  now  a  new  world 
of  tone  values  and  interpretations  which  the 
pupils  may  hear,  available  for  all,  and 
which  is  being  carried  as  fast  as  our  efforts  and 
years  can  do  so,  into  every  school  in  the  entire 
country.  Every  large  summer  school  is  at  this 
present  moment  presenting  courses  in  music 
appreciation  and  most  of  them  with  Victor  rec- 
ords. The  three  great  book  company  summer 
schools  being  held  in  Chicago  are  each  giving 
full  courses  with  daily  lectures  and  classes  all 
illustrated  with  the  Victor.  At  New  York  Uni- 
versity, Chautauqua,  Ocean  City,  N.  J.;  Boulder, 
Col.;  Berkeley,  Cal.;  Emporia,  Kan.;  University 
of  Illinois,  University  of  Wisconsin,  University 
of  Arkansas,  Worcester  University,  and  in 
dozens  of  other  such  schools  such  courses  are 
being  given.  Our  folk  dance  records  are  be- 
ing used  at  this  moment  on  four  Chautauqua 
circuits  comprising  nearly  a  thousand  towns. 
Our  lecturers  are  presenting  the  work  in  many 
other  large  normal  summer  schools,  county  in- 
stitutes, district  and  State  associations. 

The  piano,  which  for  two  hundred  years  has 
been  the  standard  purveyor  of  all  forms  of 
music,  has  been  outclassed,  wonderful  as  it  is, 
as  an  interpreter  of  music.  It  can  give  only 
a  meagre  representation  of  the  stringed  in- 
struments, the  woodwinds  or  the  combination  of 


Mrs.  Frances  E.  Clark 


strings  in  trios  or  quartet,  or  the  orchestra  or 
band. 

It  is  entirely  barren  in  the  wonderful  tone 
coloring  of  the  orchestra,  and  therefore  inade- 
quate in  giving  a  student  any  conception  of  the 
great  form  of  symphony  and  sonata. 

Even  the  player-piano,  while  excellent  for  ex- 
tended study  of  form  and  piano  literature,  is 
still  narrow  in  its  scope  and  useless  in  any  true 
representation  of  the  larger  forms.  It  is  help- 
less in  the  great  field  of  vocal  music,  which  is 
by  far  the  richest  of  all. 

The  opera,  the  highest  development  in  the 
combination  of  instrument,  voice  and  dramatic 
action,  and  also  the  great  choral  works  of  the 
oratorio  are  closed  to  the  piano. 

It  is  the  once  despised  talking  machine  that  is 
the  open  sesame  to  this  great  world  of  tonal 
beauty. 

By  means  of  the  Victor  and  the  Victor  only 
can  the  music  of  the  world,  properly  interpreted 
by  the  greatest  artists,  be  disseminated  through- 
out the  entire  country  for  all  to  enjoy. 

If  then  to  the  Victor  falls  the  privilege  and 
duty  to  purvey  the  nectar  of  the  gods  to  a 
thirsting  populace,  and  we  desire  to  build  surely, 
sanely  and  safety  for  a  well  assured  future, 
where  shall  we  begin  but  with  the  children. 
Let  us  but  educate  the  ears  of  the  children  to 
know  music  and  the  question  is  settled. 

The  number  of  cities  and  towns  throughout 
the  United  States  placing  the  Victor  as  an  in- 
tegral part  of  every  day  school  work,  has  grown 
with  ever  increasing  ratio  from  one  city  in 
1910  to  500,  900,  1,800,  2,700  and  now,  to  nearly 
4,000,  an  average  of  800  added  for  each  of  the 
five  years  and  our  reports  are  far  from  com- 
plete. 

On  the  playgrounds  one  Victor  reaches  a  large 
number  of  children  whose  school  buildings  do 
not  yet  possess  an  instrument.     Our  lecturers 


are  reaching  very  large  numbers  of  children  a 
year  in  direct  contact,  while  the  little  children 
below  school  age  in  the  home  are  getting  the 
message  from  their  brothers  and  sisters. 

Some  of  these  Victors  are  being  carried 
around  to  many  different  buildings  in  country 
and  small  town  schools. 

A  conservative  estimate  would  place  the  num- 
ber of  children  being  reached  at  nearly  or  quite 
12,000,000. 

An  authority  in  school  matters  recently  said 
to  me:  "Does  the  Victor  Co.  realize  what  a 
tremendous  thing  this  educational  work  is  for 
future  business?  It  has  been  demonstrated  that 
75  per  cent  .of  the  pupils  use  in  after  life  the 
tools,  books  and  equipment  used  in  the  school 
life." 

These  millions  of  children  who  are  to-day  in 
the  schools  are  soon  to  be  the  home-makers,  the 
business  men  and  financiers  of  the  nation.  It 
is  therefore  of  no  small  matter  to  lead  them 
with  the  Victor  through  records  of  special  ap- 
peal, to  a  taste,  love  for  and  knowledge  of  good 
and  lasting  music. 

If  we  want  to  establish  a  large  and  valuable 
clientele  for  the  next  decade,  reach  the  high 
schools  and  grammar  schools  of  to-day. 

Everybody  knows  this  and  every  nostrum  and 
humbug  tried  to  use  the  schools  for  free  ad- 
vertising, which  has  resulted  in  stringent  rules 
being  adopted  in  many  places  prohibiting  any 
lectures  or  demonstrations  being  given  where 
a  commercial  idea  is  attached.  In  spite  of  this 
our  lecturers  find  entree  and  are  almost  always 
welcome  as  offering  something  of  great  value 
to  the  schools.  We  are  working  consistently 
showing  the  teachers  better  ways  to  secure 
greater  returns  from  their  investment,  giving 
them  real  value  and  instruction  in  a  little  under- 
stood subject. 

We  have  played  fair  with  the  schools  and 
have  continuously  tried  to  give  them  the  records 
most  useful -and  most  needed  at  the  lowest  pos- 
sible rate.  We  have  given  out  millions  of  copies 
of  valuable  booklets. 

Because  of  a  clear  understanding  of  the  needs 
of  the  schools  we  have  been  able  to  offer  serv- 
ice in  many  lines,  and  the  school  people  have 
followed  our  lead  with  remarkable  alacrity. 

At  first  there  was  but  one  thought — that  of 
music  appreciation.  We  soon  added  material 
for  actual  teaching  of  songs — then  came  records 
for  marching,  folk  dancing,  calisthenics,  pen- 
manship, stenotypy,  American  music,  geogra- 
phy and  many  other  correlations  with  school 
work,  giving  information  and  suggestions  as  to 
better  ways  to  use  the  records. 

The  great  field  of  the  rural  schools  lies  al- 
most untouched.  Material  is  nearly  prepared, 
both  records  and  printed  matter,  to  cover  this 
— and  we  hope  to  inaugurate  a  vigorous  cam- 
paign for  this  work  in  September. 

Our  new  edition  of  "What  We  Hear"  is  at 
last  on  press  and  will  be  ready  to  push  a  re- 
newed effort  in  all  high  schools  and  colleges-- 
a  definite  course  of  study  with  the  book  as  a 
text  in  the  hands  of  the  pupils,  and  not  merely 
a  reference  text  as  before. 

Our  commercial  work  has  been  a  revelation 
to  all.  The  discovery  that  the  appeal  of 
rhythm  to  the  motor  activity  of  the  fingers  in 
the  penmanship,  and  typewriting  is  the  same  as 
to  the  feet  in  dancing,  has  completely  over- 
turned methods  in  such  teaching.  Much  greater 
speed,  fluency,  clearness  and  better  form  is  ob- 
tainable when  the  motion  is  controlled  and  in- 
spired by  music. 

The  use  of  our  splendid  new  records  in  the 
study  of  English  literature  was  adopted  last 
week  by  the  National  English  Teachers'  Asso- 
ciation. This  is  another  of  our  new  lines  of 
work  where  the  possibilities  are  boundless.  We 
have  had  this  year  ten  lecturers  and  hope  to 
increase  the  number  for  next  year  to  more  ade- 
quately cover  many  sections  yet  but  scarcely 
touched. 

The  greatest  danger  now  is  not  that  we  may 
not  succeed,  that  is  long  past,  but  that  we  may 
(Continued  on  page  46) 


46 


THE    TALKING    MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  45) 


be  overwhelmed  by  an  embarrassment  of 
riches — so  many  schools  placing  Victors,  and 
not  knowing  enough  of  our  ever-widening  plans 
for  their  use — fail  to  derive  the  full  benefit  from 
them.  A  Victor  in  a  school  closet  gathering 
dust  and  out  of  repair,  for  want  of  new  records 
to  keep  alive  the  interest  of  the  children  to 
carry  along  definite  plans  for  use  in  various 
fields,  is  the  worst  possible  advertisement.  If 
the  Victor  is  being  used  intelligently  and  joy- 
fully every  day,  the  news  filters  into  the  homes 
and  builds  Victor  prestige,  but  if  the  results  are 
marred  by  improper  adjustment  of  the  repro- 
duction, or  if  the  number  of  records  is  so  small 
as  to  defeat  any  real  plan  of  use,  or  the  same 
few  are  played  so  frequently  as  to  weary  the 
pupils,  then  the  whole  splendid  plan  falls  into 
disrepute — through  no  fault  of  the  plan,  the 
material  prepared,  or  the  innate  love  of  the  pu- 
pils for  the  work,  but  simply  plain  starvation 
for  lack  of  food — or  stagnation  because  of  a 
continual  diet  of  the  same  thing. 

It  is  a  matter  of  life  and  death  to  the  whole 
plan  of  school  work,  which  has  now  reached 
such  astounding  proportions,  as  well  as  to  the 
business  side  of  it,  to  keep  the  schools  supplied 
with  fresh  records  for  the  ever-increasing  lines 
of  service  of  the  school  Victor.  This  can  only 
be  done — if  you,  as  Victor  distributers,  second 
our  efforts  in  making  these  especially  prepared 
records,  by  giving  them  a  chance.  If  you  do 
not  order  them  and  do  not  endeavor,  by  letters 
and  personal  appeal,  to  induce  your  dealers  to 
order  them,  how  can  the  school  people  have 
any  opportunity  to  find  out  anything  about 
them? 

We  are  mailing  direct  a  large  amount  of.  lit- 
erature but  this  is  not  enough.  There  must  be 
the  more  intimate  personal  touch  of  the  local 
dealer,  where  all  information  may  be  had  and 
at  least  a  representative  list  of  educational 
records  may  be  heard. 

Again,  the  average  clerks  on  the  floors  of  a 
large  number  of  the  stores  of  our  dealers  are 
unfortunately  not  musicians,  and  great  diffi- 
culty is  experienced  by  school  people  and 
supervisors  in  obtaining  any  accurate  informa- 
tion about  educational  records,  or  in  fact  any 
enthusiasm  for  and  knowledge  of  any  consid- 
erable number  of  our  Red  Seal  records,  which 
we  use  so  freely  in  educational  work. 

One  of  your  number  confessed  to  me  a  while 
ago  that  he  had  never  read  the  educational  page 
in  the  "Voice  of  the  Victor,"  never  read  our 
circular  letter  nor  a  single  one  of  our  booklets 
nor  "What  We  Hear?"  nor  had  a  single  clerk 
or  assistant  ever  done  so. 

Do  you  not  think  that  the  time  is  ripe  for  the 
organization  of  educational  departments  in  every 
single  one  of  your  retail  stores  and  in  the  stores 
of  your  larger  dealers  to  take  care  of  this  tre- 
mendously important  branch  of  Victor  business? 
Do  you  not  think  you  would  increase  your  rec- 
ord business  enormously  with  a  very  valuable 
clientele  of  mothers  in  the  homes  as  well  as 
to  the  schools  if  you  had  at  least  one  tal- 
ented, bright  musicianly  young  woman  or  young 
man  on  your  floor  who  knows  music  as  a  whole 
and  who  will  give  the  necessary  time  to  find- 
ing out  what  records  young  children  should 
hear,  and  what  lines  of  work  are  to  be  carried 
out  in  the  schools? 

Thousands  of  mothers,  having  a  Victrola  in 
their  homes,  have  not  the  slightest  idea  what 
records  to  get  for  the  children  or  what  can  be 
done  toward  their  education  by  means  of  the 
right  kind  of  records,  and  I  grieve  to  say  that 
hundreds  of  Victor  stores  are  unable  to  en- 
lighten them  on  the  subject  when  they  appeal 
for  help. 

Hundreds  of  our  schools  having  Victors  have 
never  heard  of  our  many  new  lines  of  work  until 
an  educational  representative  comes  along  to 
show  them  what  is  being  done.  You,  as  Victor 
distributers,  are  vitally  interested  in  all  that 
tends  to  build  up  Victor  prestige  and  I  plead 
with  you  to  recognize  this  imperative  need  to 
give  better  attention  to  this  service  to  the  homes 
and  schools.    The  schools  are  vital  to  our  future 


and  every  effort  should  be  made  to  increase  this 
value  as  well  as  to  serve  them  better  for  the 
cause  of  education. 

A  number  of  you  have  already  organized  edu- 
cational departments — this  is  fine — the  number 
should  be  increased  before  September  first  to 
practically  every  large  Victor  store  in  the  coun- 
try. This  movement  has  grown  so  fast  that  it 
requires  prompt  and  efficient  measures  to  keep 
pace  with  it.  We  cannot  get  on  with  the  equip- 
ment of  four  years  ago  nor  even  one  year  ago. 
The  department  has  planned  for  greatly  ex- 
tended development,  but  we  need  your  co-opera- 
tion to  the  fullest  extent  to  achieve  the  suc- 
cess which  the  field  promises.  Will  you  not 
send  us  orders  for  literature  carefully  adjusted 


Chas.  F.  Bruno  and  F.  E.  Evans  Getting  the  Air 

to  your  actual  needs?  Will  you  not  order  more 
liberally  the  records  especially  prepared  for 
service  in  one  or  another  of  the  lines  of  educa- 
tional work,  and  then  let  the  homes  and  schools 
know  about  them?  Will  you  not  encourage  your 
dealers  to  put  somebody  on  their  floors  who 
can  push  this  work  intelligently  and  will  you  see 
■that  they  are  supplied  with  the  fullest  infor- 
mation and  literature?  This  work  is  no  longer 
an  experiment  nor  an  idle  dream  but  has  come 
to  stay,  as  the  stone  that  was  almost  rejected 
by  the  builders  and  has  become  at  least  one  of 
the  corner  stones  of  the  arch  of  Victor  suc- 
cess. 

The  next  paper  was  that  by  C.  G.  Child,  di- 
rector of  the  Recording  Laboratory. 


Your  Opportunity  to  Create  a 
Greater  Interest  in  Music 

By  C.  G.  Child 


Ladies  and  Gentlemen:  A  few  days  ago  I 
was  told  by  Mr.  Geissler  that  I  was  again  to 
have  the  privilege  of  saying  a  few  words  to 
you  at  your  annual  Convention.  The  program 
for  Victor  Day  was  shown  to  me,  and  I  found 
that  I  was  put  down  for  what  was  termed,  in  a 
most  complimentary  manner,  an  address  to  you 
on  the  building  up  of  the  greatest  musical  cat- 
alog in  the  world.  I  asked  if  the  subject  head- 
ing of  the  few  remarks  that  I  would  make 
might  be  changed,  and  that  I  might  once  more 
say  to  you  something  touching  on  your  oppor- 
tunities to  further  the  interest  in  and  to  bring 
to  the  great  public  the'  better  music  of  the 
world.  It  will,  I  fear,  be  necessary  for  me  to 
make  some  repetitions  of  my  little  talk  to  you 
of  two  years  ago,  but  the  matters  which  I  then 
brought  to  your  attention  are  even  more  urgent 
to-day  than  they  were  at  that  time. 

Some  of  you  will  perhaps  remember  the  ex- 
pression which  I  used  here,  two  years  ago  as  to 
taking  our  business  "out  of  Coney  Island,"  and 
may  I  say  now  that  it  rests  almost  entirely  with 
you  whether  the  business  goes  back  to  the 
"Coney  Island"  type  or  not? 

Your  interests  and  the  interests  of  the  Vic- 
tor Co.  are  so  closely  allied  to-day  that  I  feel 


I  may  talk  of  our  interests  together,  and  I  hope 
you  will  not  consider  my  remarks  in  the  light 
of  criticism.  Having  had,  ever  since  the  in- 
corporation of  the  Victor  Co.,  almost  the  sole" 
responsibility  for  the  artists  added  to  the  Vic- 
tor catalog  and  for  their  repertoire,  as  given  to 
us  in  the  records  in  the  catalog,  I  perhaps  am 
more  closely  in  touch  with  the  very  difficult 
situation  to-day  than  anyone  connected  with  the 
business. 

You  will  remember  that  I  called  your  atten- 
tion to  the  fact  that  the  present  grand  opera 
is  more  a  musical  dramatic  production  to-day 
than  ever  before.  We  rarely  see  anything  that 
touches  on  the  wonderful  melodies  abounding 
in  the  old  operas  of  that  time.  We  have  gone 
through  this  class  of  music  again  and  again,  we 
have  been  compelled,  on  account  of  the  reper- 
toire of  the  artists,  to  make  repetition  after  repe- 
tition from  these  wonderful  old  melodies,  so 
that  to-day  there  is  scarcely  anything  in  the 
"bel  canto  school"  that  is  not  represented  in 
our  catalog.  This  situation  has  been  so  thor- 
oughly gone  over  time  after  time  that  there 
is  not  much  left  to  be  taken  from  these  old 
works.  It  is  so  thoroughly  exhausted  that  it 
reminds  me  a  bit  of  a  story  that  Harry  Lauder 
told  me  about  a  year  ago. 

A  young  Scotch  lad  came  to  Glasgow  to  work 
in  a  factory.  He  took  up  his  abode  with  an 
old  Scotch  boarding  house  keeper,  and  during 
the  first  week  he  was  with  the  old  lady,  she 
gave  him  for  his  breakfast  a  soft  boiled  egg, 
for  his  luncheon  another  soft  boiled  egg,  for 
his  tea  in  the  afternoon  after  the  hard  work 
that  he  had  done,  a  hard  boiled  egg,  and  at 
night  so  that  he  might  have  a  complete  change, 
she  gave  him  a  poached  egg  on  toast.  At  the  end 
of  the  first  week  when  he  had  gotten  his  pay,  go- 
ing home  at  night  .he  passed  a  butcher  shop  and 
saw  sausages  hanging  in  the  window.  He  went 
in  and  asked  the  butcher  to  give  him  a  pound 
and  a  half  of  sausages.  He  wanted  the  long- 
thin  ones  instead  of  the  short  fat  ones,  because 
there  was  more  to  them. 

He  took  the  sausages  to  the  old  lady  and  said: 
"Mother,  I  thought  I  would  like  to  have  a 
change  for  my  breakfast  in  the  morning.  Will 
you  cook  the  sausages  for  me?"  "Aye,  Danny 
boy,  but  how  do  you  . cook  sausages?"  "Why, 
mother,  you  cook  sausages  like  you  cook  a 
sausage."  "But  I  ne'er  have  cooked  a  sausage." 
"Why,  mother,  you  cook  them  like  you  cook  a 
fish."  In  the  morning  Danny  came  down  to  his 
breakfast  fully  expecting  to  have  a  real  treat. 
He  was  met  by  the  old  lady  who  said  to  him: 
"Danny,  lad,  I  fear  you'll  be  sore  disappointed. 
There's  not  much  left  to  them  when  they're 
cleaned." 

By  this  I  do  not  mean  to  imply  in  any  way 
that  there  is  not  much  to  the  melodies  of  the 
bel  canto,  but  I  do  mean  to  say  that  we  have  so 
cleaned  and  exhausted  this  particular  type  of 
music  that  we  have  taken  practically  all  the 
meat  and  good  there  is  in  it. 

But  in  music  as  in  our  own  lives,  there  are 
many  other  kinds  of  food,  and  there  is  a  field 
which  is  far  greater  and  almost  limitless  in  its 
scope  of  wonderful  music,  and  that  is  the  lieder 
and  concert  songs  of  a  great  number  of  com- 
posers, the  principal  ones  being  Schumann, 
Schubert,  Brahms,  and  of  the  present  day,  De- 
bussy, Chadwick  and  many  others. 

If  you  gentlemen  would  take  the  time  to  study 
the  programs  of  the  concert  artists,  you  would 
find  this  kind  of  music  represented  in  a  far 
greater  degree  and  used  much  more  frequently. 
It  appeals  to  all  classes,  it  is  musically  instruc- 
tive and  in  your  own  hands  lies  the  oppor- 
tunity to  increase  the  demand  for  this  music 
and  bring  it  to  the  public  and  thereby  add  great- 
ly to  your  own  profits. 

I  am  constantly  told  by  our  Record  Ordering 
Department  that  dealers  are  worried  about  the 
size  of  the  Red  Seal  list,  and  ask,  can't  we  cut 
out  this,  can't  we  cut  out  that,  and  just  as  fre- 
quently I  am  asked  by  the  artists,  "Mr.  Child, 
what  are  we  to  sing?  Some  of  the  best  things 
musically  we  have  done  for  the  Victor  meet 


THE    TALKING    MACHINE  WORLD 


47 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  46) 


with  little  or  no  reception.  We  find  on  our 
annual  statements  of  account  only  a  few  of  the 
records  sold  of  the  selections  which  seem  to 
have  the  greatest  success  in  our  concert  work. 
Cannot  something  be  done  to  awaken  an  inter- 
est in  this  music?" 

I  had  a  long  talk  with  Caruso  only  a  short 
time  ago  along  just  these  lines.  I  have  told 
you  just  how  seriously  he  and  all  of  the  other 
artists  take  their  Victor  work,  and  Caruso  told 
me  that  he  could  not  understand  why  two  rec- 
ords from  Germania,  which  he  had  made  for 
us  some  few  years  ago,  were  among  the  poorest 
selling  records  in  his  list.  Artistically  he  consid- 
ered them  a  great  credit  to  himself,  and  he  spoke 
with  much  disappointment  at  the  lack  of  ap- 
preciation of  these  and  other  numbers  of  the 
same  character. 

Only  a  few  months  ago,  when  some  of  you 
gentlemen  were  at  the  Victor  factory  as  a  com- 
mittee to  discuss  some  matters  with  Mr.  Geiss- 
ler,  I  was  called  to  the  meeting  and  I  asked 
you  if  as  a  personal  favor,  yo.u  would  not  listen 
to  two  records  which  were  to  appear  in  our  next 
bulletin.  88552  La  Reine  de  Saba — Prete  moi 
ton  aide  (Queen  of  Sheba-Lend  Me  Your  Aid) 
and  87242  Luna  d'Estate  (Summer  Moon) — and 
if  you  could  tell  me  why  such  records  as  these 
would  not  appeal  to  the  general  public  and  why 
you  could  not  sell  them  in  large  quantities. 

Do  yotf  not  think  that  it  would  be  a  most 
profitable  thing  for  you  yourselves  to  make  a 
close  study  of  the  lives  and  work  of  our  great 
artists,  and  in  this  way  be  in  a  position  to  give 
your  sales  forces  instruction  and  advice  as  to 
bringing  forward  records  of  the  kind  to  which 
I  have  referred? 

The  great  artist  obtains  his  or  her  position  in 
the  musical  world  not  alone  through  the  won- 
derful God-given  gift  of  a  glorious  voice,  but 
through  years  and  years  .of  the  hardest  kind  of 
work  and  study,  and  the  thing  which  counts  the 
most  with  them  all  and  with  the  public  to  which 
they  sing,  is  their  ability  to  correctly  interpret 
the  music  of  the  great  masters.  It  is  in  your 
hands  to  carry  everywhere  that  interpretation 
and  to  make  it  known  and  felt. 

The  real  artist  does  not  want  to  be  known 
alone  as  a  singer  of  "Carry  Me  Back  to  Old 
Virginny"  and  "Little  Grey  Home  in  the  West," 
or  as  a  singer  of  "I  Hear  You  Calling  Me," 
"Tipperary"  and  "A  Little  Bit  of  Heaven,"  and 
they  ask  and  insist,  rightly,  I  think,  that  in 
their  Victor  repertoire  there  must  be  records 
which  represent  their  artistic  and  serious  work. 

We  have,  during  the  past  three  or  four  years, 
seen  two  or  three  of  our  great  artists  retire  from 
opera  and  the  concert  field.  We  have  lost  one 
or  two  by  death,  and  while  the  great  majority 
of  our  celebrity  artists  are  still  in  their  prime 
with  years  of  their  career  before  them,  even- 
tually their  places  will  have  to  be  taken  by  the 
new  names  and  the  new  voices  of  young  singers 
who  are  gradually  coming  to  the  front,  and  it 
is  of  the  most  urgent  necessity  that  you  and 
your  staff  should  try  to  create  an  interest  in 
the  work  of  these  new  singers  as  it  appears  in 
the  bulletins  and  catalogs. 

We  must  between  us  make  a  demand  for  their 
records,  and  we  must  make  their  sales  large 
enough  to  make  their  Victor  accounts  of  real 
interest  to  them.  The  best  way  to  accomplish 
this  is  for  you  to  familiarize  yourselves  with  this 
music.  Our  competitors  to-day  are  ready  and 
willing  to  pay  enormous  prices  to  secure  a 
name,  and  it  is  in  your  hands  to  give  us  the 
kind  of  help  and  aid  that  will  make  it  possible 
for  us  in  the  coming  years  to  hold  the  posi- 
tion that  we  have  held  so  long  in  the  opinion 
of  the  singers,  which  is  that  they  would  rather 
be  connected  with  the  Victor  Co.  than  with  any 
other  company  making  records.  The  cost  to 
you  of  stocking  and  carrying  records  of  all  of 
these  singers  is  not  great  as  compared  to  the 
value  that  is  in  it  for  us  all. 

The  concert  which  has  been  arranged  for  this 
evening,  not  for  your  entertainment  alone,  but 
for  your  instruction  as  well,  is  given  to  you 
by  some  of  our  great  artists  and  our  most  val- 


uable singers  who  wish  to  give  to  you  in  the 
program  a  message,  not  only  of  the  popularity 
of  some  of  the  lighter  things  which  they  have 
sung,  but  a  message  touching  on  really  good 
music. 

Mme.  Alma  Gluck  and  her  husband,  Mr.  Zim- 
balist,  have  broken  into  their  summer  at  Lake 
Placid,  New  York,  and  come  all  the  way  to 
Atlantic  City  to  give  this  message  directly  to 
you.  Mr.  John  McCormack  has  given  up  his 
much  needed  rest  and  recreation  at  his  summer 
home  in  Rowayton,  Conn.,  to  tell  you  that  there 
are  other  things  that  he  sings  beside  the  light 
ballads  of  the  day.     Mr.  de  Gogorza  has  left 


Left  to  Right— L.  Burchfield,  H.  J.  Shartle,  E. 
Paul  Hamilton,  M.  Max,  S.  O.  Wade 

his  summer  home  in  Bath,  Me.,  and  comes  also 
to  say  to  you  that  he  wants  you  to  hear  some- 
thing that  is  really  serious  in  music.  Mr.  Zim- 
balist  brings  you  the  same  message,  and  the 
soloists  of  the  Victor  Opera  Co.  whose  work  on 
the  program  this  evening  is  confined  entirely  to 
concerted  numbers,  have  the  same  appeal  to 
make. 

The  courtesy  of  these  singers  in  coming  to 
Atlantic  City  to  sing  for  you  to-night  is  a  very 
great  one,  and  I  earnestly  trust  and  hope  that 
their  message  to  you  may  come  in  such  a  way 
that  a  real  effort  will  be  made  to  take  from 
your  record  racks  the  good  music  which  they 
have  done  for  us  and  give  to  your  sales  force 
some  plan  whereby  this  music  may  be  played 
and  explained  and  talked  of  to  your  customers. 

Could  you  not  follow  closely  the  concert  pro- 
grams of  the  artists  who  appear  in  your  vari- 
ous cities  and  vicinities  and  bring  to  the  atten- 
tion of  your  customers  at  these  most  opportune 
times,  records  of  selections  which  these  artists 
are  to  sing. 

There  are  fifty-two  weeks  in  the  year.  Would 
it  not  be  possible  each  week  to  take  some  two 
or  three  records  of  the  class  to  which  I  have 
referred,    say    one    artist    this    week,  another 


Wm.  Haddon,  Thos.  Green,  E.  Paul  Hamilton; 
Mrs.  Hamilton  and  Mrs.  Green  in  Chairs 


artist  another  week,  and  so  on,  and  have  the 
sales  people  familiarize  themselves  with  these 
records  so  that  they  can  present  them  in  such 
a  way  that  interest  will  be  awakened  and  a  de- 
mand gradually  built  up  for  this  kind  of 
music,  which  means  so  much  to  us  in  the  future 
years. 

One  of  the  addresses  of  special  interest,  inas- 
much as  it  was  made  by  a  man  not  .directly  in- 
terested in  the  exploitation  or  sale  of  Victrolas 


was  that  of  Dr.  A.  E.  Winship,  editor  of  the 
Journal  of  Education,  Boston,  and  who  had  for 
his  subject,  "The  Mission  of  School  Music  and 
the  Message  of  the  Victrola."  Dr.  Winship  re- 
viewed the  work  of  the  schools  and  of  famous 
individual  educators  in  testing  the  sight  and 
hearing  of  school  children  and  told  how  illit- 
eracy had  been  overcome  through  attention  to 
those  matters.  He  emphasized  the  fact  that  it 
was  not  only  necessary  that  a  person  should 
simply  hear  well,  but  that  the  ear  should  be 
trained  to  enjoy  the  finest  sensation. 

His  address  was  listened  to  with  great  atten- 
tion, for  it  presented  some  salient  facts  in  a 
new  and  interesting  manner. 


The  Mission  of  School  Music 
and  The  Message  of  the  Victrola 

By  Dr.  A.  E.  Winship 


"The  trouble  is,"  said  Dr.  Winship,  "we 
have  never  made  any  use  of  the  sense  of  hearing 
as  a  fine  art  with  all  the  people.  We  have 
never  trained  the  ear  in  school.  What  ab- 
surdity could  be  greater  than  to  leave  men  and 
women  illiterate  because  they  would  not  enjoy 
reading  'Paradise  Lost'  and  could  not  wing  a 
penman's  graceful  bird.  That  would  be  no  more 
viciously  absurd  than  to  leave  the  multitudes 
with  untrained  ears  because  they  cannot  ap- 
preciate the  quavers  and  semi-quavers  of  the 
highest  musical  composition.    .    .  . 

"Teachers  test  the  eyes  of  children  and  their 
hearing  if  faulty.  It  should  be  as  definite  a  duty 
for  every  teacher  to  test  the  ear  and  train  the 
ear  to  hear  discriminatingly  as  to  teach  the  chil- 
dren to  learn  the  multiplication  table.  All  ears 
can  be  easily  trained  to  feel  the  thrill  of  rhythm. 

"Any  person  who  can  walk  with  another  and 
not  keep  step  is  as  uncultured  as  one  who  can 
sit  with  his  hat  on  in  the  presence  of  a  lady  in 
a  parlor  or  reception  room.  Marching  in  step, 
and  walking  in  step  when  not  marching,  is  as 
definite  a  responsibility  for  the  school  as  cor- 
rect speech.  Rhythm  can  be  attained  for  every 
child  and  must  be  attained  in  every  well  man- 
aged school.  The  thrill  of  melody  is  also  an 
indispensable  attainment  for  every  child.  Col- 
lege songs  and  other  rippling,  frollicking 
jingles  are  as  necessary  in  school  as  is  a  black- 
board. You  are  not  after  classical  music  now 
any  more  than  you  are  training  in  'Paradise 
Lost'  when  reading  'Jack  and  Jill  Went  Up  the 
Hill' 

"You  do  not  need  these  jingles  for  pupils 
who  can  sing  and  who  know  music  and  appre- 
ciate the  art  of  music,  but  there  are  some  in 
every  school  who  can  only  have  melody  stirred 
in  them  by  the  melody  in  song,  and  there  are 
few.  if  any,  who  will  not  respond  ultimately  to 
melody,  and  besides  it  livens  up  a  dull  school 
as  nothing  else  does.  'Yankee  Doodle'  and 
'Dixie,'  'Old  Black  Joe'  and  'Old  Kentucky 
Home'  have  a  mission  for  the  school  and  an 
especial  mission  for  the  non-musical  ones  who 
need  to  have  their  ears  unstopped  thereby. 

"While  music  touches  the  lowest  depths,  it 
also  rises  to  the  greatest  heights.  Nothing  in 
any  of  the  common  branches  has  any  such  pos- 
sibilities of  g'ory  as  have  the  masterpieces  in 
song. 

"While  you  reach  down  after  the  dullest  ones 
with  'Jingle  Bells'  and  the  semi-musical  ones 
with  'My  Bonnie  Lies  Over  the  Ocean'  and  'An- 
nie Laurie,'  there  are  those  whose  soul  will 
respond  to  'Rocked  in  the  Cradle  of  the  Deep,' 
'Bandelier,'  'Sailing  O'er  the  Bounding  Main' 
and  'Then  You'll  Remember  me.' 

"Nothing  but  music  sways  the  physical,  men- 
tal, and  moral  being  as  does  the  charm  of 
rhythm.  Physical  health  needs  rhythm,  indus- 
trial peace  needs  it,  contentment  cannot  be  main- 
tained without  it,  and  social  efficiency  and  do- 
mestic life  need  rhythm.  Rhythm  is  one  of  the 
subtlest  and  one  of  the  most  majestic  forces  in 
the  earth  beneath  and  in  the  skies  above.  To 

(Continued  on  page  48) 


4S 


THE    TALKING    MACHINE  WORLD 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  47) 


spend  time  on  the  lesser  needs  of  the  child  and 
not  unloose  the  charm  and  power  of  rhythm  is 
an  unspeakable  tragedy. 

"And  yet  rhythm  is  as  nothing  when  com- 
pared with  melody.  Rhythm  is  primarily  phy- 
sical, while  melody  is  for  the  mind.  What 
rhythm  does  for  the  body,  melody  does  for  the 
intellect.  While  rhythm  sways  the  physical  life, 
melody  sets  the  mental  life  aglow.  The  work 
of  the  school  is  to  see  to  it  that  the  child  gets 
control  of  his  mind,  gets  it  in  action,  gets  it  in 
action  right,  helps  it  in  action  along  right  lines. 
Intense  M'nd  Needs  Break  in  Intensity 

"The  intense  mind  needs  to  break  its  in- 
tensity. That  which  is  intense  to  the  child  is 
far  from  intensity  to  the  teacher.  The  whole 
effort  of  the  school  is  to  make  the  life  of  the 
schoolroom  intense.  Study,  think,  do  more  and 
more,  is  the  whole  plan  and  purpose  of  the 
school.  What  the  school  needs  is  the  occa- 
sional breaking  in  upon  intensity  and  nothing 
does  this  so  effectively,  so  refreshingly,  so  iri- 
spiringly  as  melody.  And  nothing  helps  achieve 
any  of  these  as  does  the  melody  of  music. 

"Rhythm  prepares  the  quiet  and  peace  for 
receptivity,  but  the  mind  must  have  something 
more.  It  needs  the  lightness  and  the  bright- 
ness which  melody  alone  can  give  to  the  slug- 
gish mind:  the  captivating  frolic  which  melody 
alone  can  bring  into  the  chaotic  mind,  the  de- 
licious joy  which  melody  alone  can  give  to  the 
sour  soul. 

"  There  is  no  normal  child  for  whom  rhythm 
and  melody  have  not  a  mission,  a  simple,  ap- 
plicable, adaptable  mission.     Harmony  may  not 


Flirting  with  the  Ocean 

be  for  all  minds,  but  it  is  Heaven  itself  to 
those  for  whom  it  has  a  mission.  Harmony  is 
the  rainbow  of  promise  to  the  soul  that  is  so 
situated  that  it  may  catch  the  arch  of  glory 
spanning  its  horizon. 

"The  child  wrestling  with  '2  and  2  are  4'  can- 
not appreciate  the  wonders  of  higher  mathe- 
matics, but  no  one  would  make  the  high  school 
student  mark  time  because  there  are  some  whose 
minds  are  as  yet  closed  to  every  truth  above 
the  table  of  two.  So  the  mission  of  music 
that  begins  with  the  simplest  sway  of  rhythm, 
and  tarries  awhile  with  the  faintest  ripple  of 
melody  should  give  wing  to  the  highest  flight 
of  the  joy  of  the  masters. 

Music  Now  in  Smallest  School 

"All  this  has  been  mere  sentiment  in  the  past. 
Not  a  few  years  ago  I  might  as  well  have  talked 
about  making  rainbows  in  the  chemical  labora- 
tories as  to  talk  about  the  universality  of  rhythm 
and  melody,  and  the  heights  of  musical  glory 
in  the  country  school,  but  to-day  every  highest 
aspiration  of  music  for  the  soul  can  go  to  the 
smallest  school  in  any  country  community. 

"It  was  a  beastly  day  on  which  I  stepped  from 
the  train  at  a  lonely  station  in  Idaho  whose 
postmark  was  on  the  letters  I  received  from 
time  to  time.  I  found  that  I  was  eight  miles 
from  the  one-room  school  I  sought.  When  I 
asked  the  liveryman  if  be  would  drive  me  out 
in  the  country  he  replied,  'Not  on  your  life.' 
But  when  I  spoke  the  name  of  the  teacher,  he 
said,  'I'd  not  go  out  there  in  this  mud  to  save 
your  life,  but  I'll  try  it  to  carry  a  friend  from 
the  outside  world  to  see  Annie  Pike  Green- 
wood.' 


"Here  was  a  little  woman,  a  graduate  of  a  uni- 
versity, a  writer  of  poems  for  the  'Century 
Magazine,'  who  had  corresponded  with  Rich- 
ard Watson  Gilder,  teaching  the  little  school  in 
a  far  away  district  when  her  husband  was  fenc- 
ing the  pesky  rabbits  from  the  ranch  whose 
crops  they  had  entirely  eaten  the  year  before. 


Left   to    Right — Emanuel    Blout,    Mrs.  Blout, 
Mrs.  T.  E.  Swann  and  Mr.  Swann  After  a  Dip 

I1  shall  never  forget  how  my  heart  sank  as  I 
got  the  first  glimpse  of  that  shanty  school  house 
on  the  plains  in  which  was  Annie  Pike,  the 
valedictorian  and  poet  of  the  university  a  few 
short  years  ago! 

The  Victrola  in  the  Desert  School 

"As  we  approached  we  heard  Tetrazzini  sing- 
ing, and  then  Caruso.  I  had  talked  about  the 
wonders  of  the  Victrola.  I  had  even  written 
of  its  glory,  but  it  had  been  an  artificial  ap- 
preciation until  I  heard  in  that  little  Idaho 
shanty  of  a  school  house  a  $60  Victrola  which 
had  been  purchased  from  the  proceeds  of  coun- 
try entertainments.  One  evening  every  week 
and  every  Sunday  afternoon  that  little  school 
room  was  filled  with  people  of  all  classes, 
with  men,  women  and  children  who  came  for 
the  rhythm,  for  the  melody,  for  the  harmony 
of  the  masters. 

"There- is  a  tine  new  school  house  there  now, 
and  babies  are  in  the  Greenwood  home.  The 
rabbits  have  retreated  to  new  ranches,  and  there 
are  good  crops,  better  markets  and  better  prices 
and  Annie  Pike  Greenwood  is  not  teaching  any 
more,  but  she  is  a  community  leader  all  the 
same,  and  new  records  are  continually  coming 
to  that  Victrola.  Prosperity  and  joy  reign  all 
about  them. 

"But  not  every  community  has  an  Annie  Pike 
Greenwood  to  arrange  entertainments  for  the 
purchase  of  a  $60  instrument,  and  I  have  per- 
sonally seen  instruments  costing  less  than  $25 
in  a  score  of  rural  schools  on  the  plains  of 
North  Dakota,  as  they  are  all  over  this  broad 
land. 

"Not  every  school  has  as  yet  any  community 
leader  to  purchase  even  a  $25  instrument,  but  I 
have  in  a  single  half  day  gone  with  Professor 
Farrington,  of  the  Cedar  Falls,  la.,  State  Nor- 
mal College,  as  he  carried  his  little  Victrola  to 
five  different  country  schools  with  one  lone 
record  made  on  purpose  for  him  with  one 
stanza  each  of  'Old  Black  Joe'  and  several  other 
attractive  songs  from  the  jolly  to  the  patriotic 
and  devout.  And  after  the  Victrola  had  given 
them  one  of  these  stanzas  he  would  have  the 
school  sing  it  with  the  Victrola,  and  then  he 
would  have  some  child  stand  beside  the  instru- 
ment and  sing.  Twenty  minutes  in  a  country 
school  was  glory  enough,  and  every  week  Pro- 
fessor Farrington  or  one  of  his  music  students 
goes  to  a  series  of  schools,  thanks  to  the  possi- 
bilities of  the  automobile.  Ordinarily  the  visit 
is  longer  than  was  ours. 

Appreciation  of  the  Artists 

"But  there  are  not  normal  schools  enough  to 
cover  all  rural  schools,  and  not  every  faculty 
has  an  available  automobile,  so  as  in  the  case  of 
Professor  Beach,  of  the  Emporia,  Kan.,  State 
Normal  School,  they  loan  instruments  and  rec- 
ords for  a  week  or  more  and  send  them  and  re- 


ceive them  back  by  parcel  post.  Sometime 
someone  will  have  the  genius  to  paint  a  word 
picture  of  the  message  of  hope  and  cheer,  of 
beauty  and  glory  that  has  come  to  the  world  in 
rhythm,  in  melody,  in  masterpieces  through  the 
Victrola.  I  have  heard  Madam  Schumann- 
Heink  and  Tetrazzini  sing  when  fabulous 
prices  have  been  paid.  I  have  seen  Tetrazzini 
called  before  the  curtain  again  and  again.  But 
the  ovation  was  not  a  faint  suspicion  of  the 
greeting  she  daily  receives  from  ten  thousand 
schools  where  she  will  continue  to  sing  to 
millions  yet  unborn. 

"About  1632  the  officials  of  Massachusetts 
built  a  highway  out  West,  and  in  due  time  re- 
ported that  a  highway  had  been  built  eight 
miles  to  the  bluffs  midway  between  the  upper 
and  lower  falls  on  the  Charles  River,  'which  is 
as  far  West  as  a  highway  will  ever  be  needed.' 

"In  1856— sixty  years  ago — the  seventh  prin- 
cipal meridian  was  located.  The  United 
States  Government  employed  an  expert  civil  en- 
gineer, a  young  Harvard  graduate,  to  run  a 
line  west  on  the  fortieth  parallel  from  the  Mis- 
souri River  into  Kansas  as  far  as  civilization 
would  ever  go,  and  in  the  archives  of  Wash- 
ington is  his  report  that  he  had  surveyed  west 
from  the  Missouri  River  on  the  fortieth  parallel 


F.  R.  Kessnick  and  Miss  Florence  Briscoe, 
of  the  Corley  Co. 

about  100  miles  'which  is  as  far  west  as  civil- 
ization will  ever  go.' 

Fixing  New  Educational  Limits 

"The  chief  mission  of  Boston.  Harvard  and 
kindred  spirits  of  the  East  has  been  to  set  a 
limit  beyond  which  the  privileges  of  education 
should  not  go.  For  generations  reading,  writing 
and  arithmetic  were  as  far  as  the  educational 
highway  was  allowed  to  go.  Little  by  little 
the  principal  meridian  scholastically  was  car- 
ried farther  and  farther  away  from  the  traditions 
of  the  fathers,  but  no  advance  has  been  made 
without  the  most  vigorous  attempt  to  prevent 
the  extension  of  opportunities. 

"Only  a  little  while  ago  did  any  public  school 
pretend  to  give  the  privileges  of  music.  At 
first  it  was  by  rote  and  then  by  note,  but  this 
teaching  was  only  for  those  who  had  an  ear  for 
music;  nothing  was  allowed  in  the  school  room 
except  devotional  hymns  mostly  in  the  long 
meter.  Only  recently  were  gospel  hymns  al- 
lowed in  any  school  anywhere.  Most  of  us  can 
remember  when  churches  even  would  allow  no 
musical  instrument  to  accompany  the  worship 
of  song.  Until  very  recently  it  never  entered 
into  the  heart  of  man  to  have  children  in  school 
hear  any  music  other  than  that  which  the3r 
themselves  can  sing. 

"The  great  American  desert  is  made  to  do 
more  than  to  blossom  as  a  rose.  Great  Lakes, 
Great  Dam  Lakes,  feed  to  the  parched  desert  as 
needed  the  stored  waters  of  the  winter  moun- 
tain. There  is  to-day  a  great  desert  waste  bar- 
ren of  all  appreciation  of  the  masters  in  music, 
but  this  need  not  be  in  the  future  if  from  the 
reservoir  of  the  records  of  all  the  masters  of 
to-day  there  can  be  the  Victrola  in  every  school 
room  in  America,  the  instrument  through  which 
these  records  can  captivate,  fascinate,  thrill  and 


THE    TALKING    MACHINE  WORLD 


49 


CONVENTION  OF  NATIONAL  ASSOCIATION  OF  TALKING  MACHINE  JOBBERS— (Continued  from  page  48) 


inspire,  the  children  of  every  school  in  America. 

"I  yield  to  no  one  in  my  appreciation  of  the 
rural  mail  service,  and  of  the  rural  telephone, 
but  I  place  above  either  and  above  both  of  them 


in  the  service  for  God  and  humanity  the  pos- 
sibilities of  the  instrument  which  will  ever  more 
thrill  country  life  with  the  richest  music  of  the 
greatest  masters." 


World  Famous  Artists  Entertain  Jobbers 


With  a  galaxy  of  artists  of  international  fame, 
declared  to  be  the  greatest  ever  gathered  to- 
gether for  any  one  concert  of  either  public  or 
private  character,  with  a  brilliant  audience  of 
talking  machine  men  and  their  ladies  that  be- 
came madly  enthusi- 
astic with  the  appear- 
ance of  each  new  ar- 
tist on  the  platform, 
and  with  a  program 
that  was  decidedly 
well  balanced  and  cal- 
culated to  bring  out 
the  selections  with 
which  the  audience 
were  most  familiar  as 
associated  with  the 
records  made  by  the 
various  singers  and 
instrumentalists,  the 
Complimentary  Concert  given  by  Victor  artists 
to  the  National  Association  of  Talking  Machine 
Jobbers  in  the  Rose  Hall  at  the  Hotel  Tray- 
more  on  Wednesday  night  was  not  only  the 
star  feature  of  this,  and  for  that  matter,  of  pre- 
ceding conventions,  but  was  a  musical  event 
of  unusual  interest  and  importance. 

Every  artist  appeared  to  be  in  a  joyous  frame 
of  mind  and  each  gave  the  best  that  was  in  him 
or  her,  the  program  being  so  arranged  that  each 
artist  had  two  or  three  numbers,  so  diversified 


Reinald  Werrenrath 

as  to  offer  a  fairly  large  range  in  music,  rang- 
ing from  opera  selections  to  the  lighter  ballads 
and  folk  songs.  Neither  the  brilliant  array  of 
musical  talent  or  their  generous  work  will  soon 
be  forgotten  by  those  privileged  to  attend  the 
concert 

The  program  opened  with  the  overture  "Mig- 
non,"  played  by  the  Victor  Orchestra,  under  the 
direction  of  Walter  B.  Rogers,  with  Rosario 
Bourdon  as  associate  director.  The  full  orches- 
tra was  present  and  played  brilliantly. 

After  the  overture  came  the  Orpheus  Quar- 
tet, consisting  of  J.  S.  MacDonald,  first  tenor; 
Reinald  Werrenrath,  baritone;  Lambert  Mur- 
phy, second  tenor,  and  William  Hooley,  bass, 
four  singers  who  needed  no  introduction  to  the 
jobbers.  The  quartet  sang  with  the  true  darky 
swing  intended  by  the  composer,  Will  Marion 
Cook's  delightful  number,  "Swing  Along,"  and 
followed  it  with  a  stirring  rendition  of  the  fa- 
mous and  popular  "Stein  Song." 

Next  in  order  came  the  Good  Night  Quartet 


from  "Martha,"  sung  by  Miss  Olive  Kline,  so- 
prano; Miss  Sophie  Braslau,  contralto;  Lam- 
bert Murphy,  tenor,  and  Reinald  Werrenrath, 
baritone,  in  a  manner  that  aroused  the  audience 
to  great  enthusiasm.  The  same  quartet,  aug- 
mented with  the  other  singers  of  the  Victor 
Opera  Company,  next  sang  the  familiar,  but 
welcome,  waltz  from  "Faust." 

The  appearance  of  Efrem  Zimbalist,  the  noted 
violinist,  was  greeted  with  a  volume  of  applause 
that  stopped  proceedings  temporarily,  and  the 
applause  was  renewed  after  his  wonderful 
playing  of  the  three  selections  assigned  to  him 


John  McCormack 

on  the  program,  namely:  "Harlequin's  Sere- 
nade," the  Andantino  from  the  Second  Sonata, 
Op.  42,  of  Max  Reger,  and  a  brilliant  Polish 
dance  of  his  own  composition. 

The  next  artist  was  Emilio  de  Gogorza,  the 
famous  baritone,  who  gave  a  magnificent  ren- 
dering of  "Oh,  Promise  of  a  Joy  Divine,"  from 
"Le  Roi  de  Lahore";  the  old  English  ballad, 
"Drink  to  Me  Only  With  Thine  Eyes,"  and  the 
popular  Spanish  "La  Paloma." 

The  enthusiasm  of  the  audience  was  again 
aroused  with  the  appearance  of  Alma  Gluck,  one 
of  the  greatest  of  our  contraltos,  who  had  for 
her  share  of  the  program  Handel's  "Oh,  Sleep! 
Why  Dost  Thou  Leave  Me?"  from  "Semele"; 
"Sing  Me  to  Sleep,"  with  violin  obligato,  by 
Mr.  Zimbalist,  and  her  famous  song,  especially 
in  Victor  record  form,  "Carry  Me  Back  to  Old 
Virginny,"  with  the  support  of  a  male  quartet 
in  the  chorus. 

The  final,  but,  not  by  any  means,  the  least  im- 


Efrem  Zimbalist 

portant.  of  the  artists,  was  the  famous  Irish 
tenor,  John  McCormack,  who,  after  the  tre- 
mendous ovation  had  subsided  and  he  was  able 
to  proceed,  sang  the  Prize  Song  from  the  "Die 
Meistersinger";  a  delightful  little  Viennese  folk 


song,  "The  Old  Refrain,"  with  music  composed 
by  Fritz  Kreisler,  and  lastly,  "Larboard  Watch," 
as  a  duet,  with  Mr.  Werrenrath. 

The  wonderful  entertainment  of  the  evening 
came  to  a  close  with  the  singing  of  a  medley  of 
patriotic  airs  by  the  Victor  Opera  Company, 
with  the  "Star  Spangled  Banner"  as  the  final 


Emilio  de  Gogorza 

selection,  bringing  the  audience  to  its  feet  in  a 
last  round  of  applause  and  cheers. 

At  the  conclusion  of  the  program  James  F. 
Bowers,  in  behalf  of  the  association,  expressed 
the  deep  appreciation  of  that  body  of  the  treat 
given  them  by  the  artists,  which  expression  was 
backed  by  a  rising  vote  of  thanks. 

The  several  artists  were,  later  in  the  evening, 
the  guests  of  Louis  F.  Geissler  at  dinner  at  the 
Hotel  Shelburne,  at  which  some  members  of 
the  audience  and  Victor  officials  were  present. 


ACCESSORY  MEN  AT  CONVENTION 

Makers  of  Cabinets,  Booths  and  Other  Prod- 
ucts Mingle  with  the  Jobbers 

As  is  usually  the  case  at  the  convention  of  the 
jobbers,  the  makers  of  accessories  were  con- 
siderably in  evidence,  although  there  were  few 
exhibits  at  the  hotel.  Among  those  seen  about 
the  lobbies  during  the  convention  were  E.  H. 
Lansing,  the  maker  of  the  khaki  covers  for 
talking  machines;  Ross  Douglas,  of  the  Na- 
tional Toy  Co.,  manufacturer  of  Ragtime  Rastus. 
the  "Wireless  Pup"  and  other  novelties  for  the 
talking  machine;  Clement  Beecroft  and  Albert 
E.  Long,  representing  the  Long  Cabinet  Co., 
who  displayed  several  newer  styles  of  cabinets 
in  their  room;  S.  O.  Wade,  of  Wade  &  Wade, 
Chicago,  manufacturers  of  fibre  needle  cutters, 
special  oils  for  talking  machines  and  other  ac- 
cessories, Daniel  E.  Williams,  the  veteran 
representative  of  the  Udell  Works,  Indianapolis, 
and  H.  Allen  Dalley,  sales  manager,  and  Mr. 
Drum,  representing  the  Unit  Construction  Co., 
makers  of  Unico  booths,  Philadelphia,  Pa. 


EXECUTIVE  COMMITTEE  MEETS 

Jobbers'  Executives  to  Confer  with  Victor  Of- 
ficials— Decide  to  Affiliate  with  Chamber  of 
Commerce  of  U.  S.  and  Appoint  Committee 


At  a  meeting  of  the  new  executive  committee 
it  was  decided  that  the  committee  go  to  the 
Victor  factory  on  Friday  to  confer  with  the  of- 
ficials of  that  company  regarding  a  number 
of  matters  of  mutual  interest  and  importance. 

Following  the  suggestion  made  at  the  annual 
banquet  by  L.  F.  Geissler  that  the  association 
become  affiliated  with  the  Chamber  of  of  the 
United  States  it  was  decided  by  the  executive 
committee  to  take  such  action  and  twelve  mem- 
bers of  the  association  were  appointed  to  secure 
individual  memberships  in  the  Chamber.  The 
twelve  members  were:  E.  C.  Rauth,  Geo.  E. 
Mickel,  W.  H.  Reynalds,  J.  C.  Roush,  Perry  B. 
Whitsit,  James  E.  Bowers,  Andrew  J.  McCar- 
thy, Wm.  Schmelzer,  J.  N.  Blackmail,  L.  C. 
Wiswell,  R.  Wurlitzer,  H.  A.  Winkelman. 


50 


THE    TALKING    MACHINE  WORLD 


BANQUET  OF  THE  JOBBERS'  ASSOCIATION 


Never  in  the  history  of  the  Jobbers'  Associa- 
tion has  there  ever  been  a  banquet  that  quite 
compared  in  attendance,  entertainment  and  gen- 
eral arrangements  with  that  held  on  Tuesday 
evening  at  the  Traymore,  which  represented  the 
big  social  event  of  the  convention. 

Not  the  least  interesting  feature  was  the  ap- 
pearance of  James  F.  Bowers  in  his  regular 
role  of  toastmaster,  with  his  fund  of  Celtic  wit 
bubbling  out  in  practically  every  sentence. 

The  speakers  of  the  evening  included  Louis 
F.  Geissler,  general  manager  of  the  Victor  Talk- 
ing Machine  Co.;  Hon.  Edward  F.  Trefz,  of  the 
Chamber  of  Commerce  of  the  United  States; 
Edwin  C.  Rauth,  the  newly  elected  president; 
Andrew  G.  McCarthy,  the  retiring  president  of 
the  association,  and  J.  Raymond  Bill,  of  the 
Talking  Machine  World. 

In  his  address,  as  the  first  speaker,  Mr.  Geiss- 
ler told  of  the  wonderful  development  of  the 
Victor  business  and  of  the  optimistic  outlook 
for  the  future  and  said: 

Louis  F.  Geissler  on  Victor  Expansion 

"Mr.  President,  Mr.  Toastmaster,  Ladies  and 
Gentlemen — I  am  again  grateful  for  the  honor 
and  pleasure  afforded  by  your  kind  invitation 
to  another  meeting  with  your  association  and 
our  friends  of  the  talking  machine  industry. 

"Your  conventions  are  indeed  an  exception- 
ally genial  gathering  of  friends  rather  than 
competitors;  I  doubt  if  there  be  another  na- 
tional business  organization  wherein  a  feeling 
of  such  fine  fellowship — such  general  interest 
and  comradeship  exists  as  does  within  this  body 
of  Victor  distributers  who  comprise  the  Nation- 
al Association  of  Talking  Machine  Jobbers  of 
America. 

"For  years  your  annual  meetings  have  been 
looked  forward  to  by  your  members  with  an- 
ticipatory pleasure — your  affairs  and  relations 
as  between  yourselves  and  with  our  company 
have  been  so  tranquil — confidence  so  complete 
and  mutual,  that  little  of  frictional  purport  has 
ever  darkened  the  horizon  or  threatened  the 
harmony  of  our  meetings  and  conferences;  for 
this  the  Victor  Co.  has  striven  and  to  the  main- 
tenance of  this  delightful  condition  our  distrib- 
uters have  contributed  until  this  policy  of  real 
family  intimacy  and  trust  has  been  created. 

"It  is  our  hope  that  the  behavior  of  our  com- 
pany in  its  future  dealings  with  your  member- 
ship will  be  such  as  to  perpetuate  this  enviable 
relationship. 

"Your  meetings  have  been  honored  socially 
and  advantaged  by  a  good  attendance  and  a 
lively  interest  upon  the  part  of  the  ladies  of 
your  families — God  bless  them — what  a  prosy 
lot  of  fellows  we  would  appear  on  these  occa- 
sions without  them.  The  debt  that  we  owe 
them  we  gratefully  acknowledge — they  are  the 
incentive  for  our  noblest  impulses  and  greatest 
ambitions — their  intelligent  interest  in  our 
business  affairs,  their  intuitively  good  advice 
in  times  of  crisis,  their  encouragement  and 
solace  in  adversity,  every  real  man  applauds 
and  we  of  the  talking  machine  industry  are 
blessed  with  women  who  have  come  up  and 
through  with  us  from  the  days  of  smaller  and 
less  pretentious  things,  through  the  days  of 
experiment,  doubt  and  worry  in  the  industry  to 
these  days  of  prosperity  and  expansion  and  the 
enjoyment  of  your  prosperity  is  all  the  more 
complete  because  of  the  happy  association  of 
your  charming  wives  and  daughters  with  your 
accomplishments. 

"While  I  yield  to  no  man  any  greater  respect 
for  the  ladies  than  I  possess  and,  have  tried  to 
express,  I  am  not  entirely  oblivious  of  the 
traits  of  some  very  importunate  business 
women  and  at  this  point  a  story  recently  read 
may  be  apropos  just  to  show  my  male  friends 
present  what  they  have  missed: 

"John  D.  Rockefeller's  friends  say  that  he 
tells  this  most  frequently:  It  is  the  story  about 
the  man  whose  wife  had  him  bluffed  and  who 


was  obliged  to  do  her  bidding.  One  night  she 
chased  him  under  the  bed.  He  persisted  in 
peeking  out  from  under  to  see  what  she  was 
up  to.  In  harsh  tones  she  bade  him  quit  his 
peeking.  Summoning  all  the  courage  at  his 
command  he  declared:  'So  long  as  I've  the 
spirit  of  a  real  man,  I'll  take  a  little  peek!' 

"If  I  have  less  to  say  to  you  all  to-night  than 
has  been  my  wont  upon  similar  occasions,  it  is 
because  to-morrow  I  hope,  the  Victor  Co.  is 
to  have  the  pleasure  of  this  audience  at  our 
program  of  business  talks,  whereat  more  tech- 
nical affairs  will  be  dealt  with  and  in  which  we 
hope  your  business  instincts  and  acumen  will 
cause  you  to  be  much  interested. 

"The  evening  concert  will  assemble  such  an 
array  of  world  '  renowned  talent  as  is  possible 
only  for  the  Victor  Co.  to  gather. 

"The  artists  who  are  present  to  entertain  you 


and  have  their  children  play  pianos  and  other 
musical  instruments.  Talking  machines  are 
simply  the  great  stepping  stones  to  a  realization 
of  how  life  improves  because  of  the  music 
which  is  put  into  it. 

"This  Jobbers'  Association  has  not  only  en- 
deavored to  raise  the  national  character  of  our 
people  through  musical  appreciation,  but  it  has 
fought  to  place  the  music  trade  on  a  basis  of 
healthy  profits — profits  of  a  standard  sort  that 
admit  of  great  constructive  service^  in  the  vend- 
ing of  musical  instruments,  and  some  day  when 
price  maintenance  has  been  established,  thanks 
in  great  measure  to  the  untiring  efforts  of  the 
association,  the  rest  of  the  music  trade  will  be 
loud  in  its  acclamation  of  the  far  sighted  policy 
which  you  gentlemen  have  adopted. 

"The  talking  machine  has  not  only  brought 
music  into  the  homes  of  the  masses — has  not 


Hotel  Traymore,  Atlantic  City,  Where 

responded  to  the  invitation  to  appear  at  your 
convention  with  such  unfeigned  pleasure  and 
with  such  an  exhibition  of  appreciation  for  what 
you  have  done  and  are  doing  for  them  that  the 
compliment  is  all  the  prettier  and  more  enjoy- 
able. 

"I  will  close  my  remarks  by  extending  to 
you  all,  on  behalf  of  the  Victor  Co.,  the  warm- 
est invitation  to  be  in  attendance  at  our  Victor 
Day  at  Camden  and  Philadelphia  on  Thursday." 
Messrs.  Clay  and  Rauth  Speak 

Following  Mr.  Geissler  came  Philip  T.  Clay, 
who  made  a  witty  address  on  general  subjects, 
and  who  gave  way  to  E.  C.  Rauth,  the  newly 
elected  president.  Mr.  Rauth  expressed  his  be- 
lief in  short  speeches  and  stated  that  he  would 
follow  that  rule,  which  he  accordingly  did. 
Silent  Toast  to  the  Late  Col.  Bill 

Before  introducing  the  next  speaker,  J.  Ray- 
mond Bill,  of  the  Talking  Machine  World,  Mr. 
Bowers  paid  a  glowing  tribute  to  his  father,  the 
late  Col.  Edward  Lyman  Bill,  founder  and  edi- 
tor of  The  World,  and  called  for  a  standing 
and  silent  toast  to  Col.  Bill's  memory. 

J.  Raymond  Bill's  Remarks 

"To  my  mind  the  true  mission  of  music  is  to 
ennoble  and  uplift,  and  I  doubt  if  anything  has 
been  a  greater  factor  towards  accomplishing 
this  result  than  has  the  talking  machine.  Most 
musical  instruments  require  years  of  training  to 
play  them,  not  so  the  talking  machine.  That 
is  why  its  appeal  has  been  so  universal,  because 
through  it  music  in  all  its  varieties  is  open  to 
everyone  and  anyone.  It  is  the  one  practical 
instrument  that  can  introduce  musical  apprecia- 
tion on  a  real  and  nation-wide  scale.  As  far 
as  hurting  the  other  branches  of  the  music 
trade — that  is  impossible — for  the  more  that 
people  become  familiar  with  the  great  musical 
compositions  the  more  they  will  want  to  play 


Convention  and  Banquet  Were  Held 

only  happily  enriched  the  men  who  have  made 
the  talking  machine  business  their  calling,  but 
it  has  also  left  an  indelible  mark  of  good  na- 
ture on  the  men  who  have  been  engaged  in  the 
work  of  spreading  music  broadcast.  Surely  if 
music  raises  a  national  character,  there  is  a 
great  deal  of  satisfaction  in  furthering  its 
cause.  Whether  we  be  manufacturers,  jobbers, 
dealers  or  journalists,  we  all  unite  under  the  in- 
spiration given  by  good  music,  and  this  inspira- 
tion is  not  without  its  reflection.  It  shows  in 
the  contented  smiles  of  every  person  here. 
Look  around  you  and  you  will  easily  see  that 
not  only  is  there  no  discord  in  good  music,  but 
that  the  social  harmony  between  the  vendors  of 
good  music  is  complete." 

Speech, of  Hon.  Edward  F.  Trefz 

The  final  speaker  was  E.  F.  Trefz,  who  talked 
on  "The  Relation  of  the  Chamber  of  Commerce 
of  the  United  States  to  the  Business  Interests 
of  the  Country,"  and  gave  the  jobbers  some 
new  ideas  of  just  what  the  Chamber  is  and  how 
it  operates  for  the  protection  of  the  business 
man.     He  said: 

"Business  for  the  past  few  years  has  been 
under  a  sort  of  theoretical  indictment  on  the 
part  of  our  government.  Business  has  been 
looked  upon  with  suspicion.  It  started  with  the 
fight  upon  the  railroads  about  fifteen  years  ago, 
and  while  doubtless  in  the  process  of  rehabili- 
tation, recapitalization  and  readjustment,  there 
have  been  some  abuses  in  the  conduct  of  those 
corporations,  we  believe  the  railroads  of  this 
country,  because  of  their  particular  advance- 
ment over  the  railroads  of  all  other  countries, 
have  given  in  the  increase  of  taxable  wealth  far 
greater  value  than  they  can  possibly  have  taken 
out  of  society.    .    .  . 

"It  is  not  in  the  passage  of  a  law  but  in  the 
inculcation  of  law  that  society  realizes  its  surest 
safeguard. 


THE    TALKING    MACHINE  WORLD 


"Of  62,550  laws  passed  by  various  States  of 
the  Union  during  a  certain  period,  as  compared 
with  less  than  18,000  laws  passed  in  Great 
Britain  during  the  same  space  of  time,  over 
54,000  of  the  laws  were  designed  to  control  or 
regulate  business  in  some  particular.  Other 
nations  have  a  real  excuse  for  believing  that  the 
United  States  is  a  nation  of  thieves  after  such 
a  showing  at  lawmaking,  and  in  considering  the 
great  number  of  laws  we  must  consider  that  the 
Almighty  rules  the  world,  even  at  present,  with 
only  ten  laws  or  commandments." 

Mr.  Trefz  stated  that  China  had  the  laugh  on 
every  other  nation  of  the  world,  for  through 
the  thousands  of  years  she  had  preserved  her 
integrity  and  avoided  the  disintegration  that 
has  been  the  lot  of  other  nations,  because  of 
the  fact  that  there  is  a  lack  of  an  abundance  of 
laws.  Chinese  children  are  taught  only  two 
laws,  he  stated,  one  being  not  to  lie  and  the 
other  not  to  steal. 

Business  Men  Now  a  Unit 

In  coming  directly  to  the  work  of  the  Cham- 
ber of  Commerce  Mr.  Trefz  said  that  up  to  the 
time  of  the  formation  of  the  Chamber,  labor 
and  other  organizations  could  lift  their  voices 
on  national  questions  as  a  unit  and  with  power 
and  effect,  while  the  business  men  could  only 
protest  as  representatives  of  special  trades  and 
industries  and  with  the  accepted  appearance  of 
having  some  ulterior  motive  against  the  in- 
terests of  other  business  men.  Through  the 
Chamber  of  Commerce,  however,  the  business 
men  of  the  country  can  now  make  themselves 
heard  and  respected,  for  the  Chamber  includes 
in  its  memberships  740  organizations  with  over 
600,000  business  men  enrolled.  He  stated  that 
during  the  past  four  ,  years  the  Chamber  had 
sent  out  about  sixteen  referenda  on  national 
questions  in  order  to  get  an  expression  from 
its  members,  with  the  result,  in  the  case  of  the 
referendum  on  the  question  of  laws  for  the 
maintenance  of  retail  prices,  that  the  vote  was 
practically  seven-eighths  in  favor  of  such  leg- 
islation, with  only  a  two-thirds  vote  required  to 
put  the  Chamber  on  record  in  favor  or  against  ■ 
a  project. 

In  closing  Mr.  Trefz  warned  the  diners  that 
the  country  was  about  to  pass  through  its  most 
trying  times,  not  excepting  the  Civil  War 
period,  for  with  the  ending  of  the  war  abroad 
we  would  be  left  without  a  friend  and  with 
the  other  nations  joining  against  us  in  trade 
development.  Under  such  conditions  the  Ameri- 
can business  man  will  need  all  :the  aid  he  can 
get  from  the  Government  without  being 
pestered  by  too  many  laws,  and  the  National 
Chamber  of  Commerce  will  endeavor  to  se- 
cure that  support. 

L.  F.  Geissler's  Recommendation 

•At  the  conclusion  of  Mr.  Trefz's  address  Gen- 
eral Manager  Geissler  arose  for  the  second  time 
and  strongly  advised  that  the  National  Associa- 
tion of  Talking  Machine  Jobbers  become  a 
member  of  the  Chamber  of  Commerce  of  the 
United  States.  The  Victor  Co.,  as  an  individual 
house,  has  been  affiliated  with  the  Chamber  for 
a  number  of  years. 

The  toastmaster  then  read  a  telegram  from 
J.  B.  Spillane,  editor  of  The  Talking  Machine 
World,  extending  best  wfshes  to  the  convention 
and  regretting  his  inability  to  be  present. 

Mr.  Bowers  here  made  his  noted  reference  to 
the  fact  that  midnight"  is  the  shank  of  the  even- 
ing at  Atlantic  City  and  thus  ended  the  pro- 
gram, except  for  the  hours  of  dancing  that  fol- 
lowed. 

The  entertainment  offered  both  during  and 
after  the  dinner  was  of  the  unusual  sort  and 
was  presented  by  record  artists  of  reputation, 
who  sang  the  popular  songs  of  the  day  with  a 
vim.  The  entertainers  included  Billy  Murray, 
Arthur  Collins,  Henry  Burr,  John  Meyer,  Byron 
G.  Harlan,  Albert  Campbell  and  Vess  Ossman, 
with  Theodore  Morse,  the  composer,  at  the 
piano. 

In  all  ways  the  banquet  was  a  notable  one, 
and  owing  to  perfect  arrangements,  it  went  off 
without  a  hitch. 


30^ 


THE    TALKING    MACHINE  WORLD 


ENJOYABLE  TRIP  TO  THE  VICTOR  FACTORY  AT  CAMDEN 

Special  Train  Takes  Jobbers  and  Their  Families   from    Atlantic    City    to    Camden — Luncheon 
Served   in   New   Administration   Building — Theatre  Party,  Supper  and  Dance  in  Evening 


The  last  event  of  the  greatest  of  all  jobbers' 
conventions  was  the  entertainment  provided  by 
the  Victor  Talking  Machine  Co.,  in  Camden, 
on  Thursday.  The  details  of  carrying  the  job- 
bers to  the  factory  from  Atlantic  City  was  at- 
tended to  in  true  Victor  style.  Tags  were  pro- 
vided for  baggage  which  was  sent  direct  to  the 
Bellevue-Stratford  Hotel,  Philadelphia,  where 
reservations  were  made  for  all  the  jobbers  and 
their  families.  At  11  o'clock  the  entire  party  took 
a  special  train  from  Atlantic  City,  arriving  in 
Camden  at  noon  and  proceeding  at  once  to  the 
new  Administration  Building.  The  change 
from  the  breeze-swept  boardwalk  upon  the 
ocean  front  to  the  hot  streets  of  the  city  was 
a  severe  and  sudden  one,  but  during  an  elab- 
orate luncheon  served  in  the  cool  Auditorium 
on  the  eighth  floor  of  the  Administration  Build- 
ing, most  of  the  conventionists  managed  to  get 
back  to  normal. 

Immediately  after  luncheon  the  visitors  were 
divided  into  squads  of  ten  and  under  the  cap- 
able guidance  of  members  of  the  office  force, 
who  were  qualified  to  give  full  and  interesting 
information  regarding  all  the  processes  ob- 
served, and  were  conducted  through  many  of 
the  most  important  departments  of  the  factory; 


through  the  motor  departments,  the  wonderful 
machine  shops  and  finally  through  the  immense 
cabinet  factory  which,  even  with  its  acres  of 
floor  space,  and  5,500  employes,  has  been  un- 
able to  keep  up  with  the  demands  for  the  Vic- 
trola.    Every  detail  was  carefully  explained. 

At  the  conclusion  of  the  tour  of  the  factories, 
the  parties  returned  to  the  Administration 
Building,  where  automobiles  were  waiting  to 
carry  them  to  the  Bellevue-Stratford  Hotel, 
Philadelphia,  where  each  member  of  the  party 
found  a  room  assigned  to  him  as  a  guest  of  the 
Victor  Co. 

In  the  evening  the  jobbers  were  entertained 
by  the  Victor  Co.  at  a  theatre  party  at  Keith's 
Theatre,  where  a  fine  vaudeville  bill,  inter- 
spersed with  topical  bits  aimed  at  the  guests,  was 
enjoyed.  The  party  then  returned  to  the  Belle- 
vue-Stratford to  enjoy  an  elaborate  after-theatre 
supper,  followed  by  a  dance  lasting  into  the  wee 
sma'  hours,  held  in  the  Rose  and  North  Gar- 
den on  the  roof  of  the  hotel.  It  was  cool  there 
and  this  helped  in  part  to  make  the  convention- 
ists forget  the  heat  throughout  the  day. 

On  Friday  morning  there  was  a  general  exo- 
dus of  jobbers  to  their  homes  in  all  sections  of 
the  United  States,  and  even  Hawaii. 


THOSE  PRESENT  AT  THE  CONVENTION  AND  THE  BANQUET 


Those  who  registered  at  convention  head- 
quarters included:  Gately-Haire  Co.,  Albany, 
N.  Y.,  J.  L.  Gately  and  wife;  Elyea-Austell  Co.. 
Atlanta,  Ga.,  C.  L.  Elyea  and  wife;  Talking  Ma- 
chine Co.  of  Texas,  Austin,  Tex.,  T.  E.  Swann 
and  wife;  Cohen  &  Hughes,  Inc.,  Baltimore, 
Md.,  I.  Son 'Cohen  and  wife,  Miss  E.  Cohen, 
Charles  Jacob  1  and  Miss  Lowenstein;  E.  F. 
Droop  &  Son,  Baltimore,  Md.,  W.  C.  Roberts r 
H.  R.  Eisenbrandt  Sons,  Baltimore,  Md.,  W.  A. 
Eisenbrandt;  Andrews  Music  House  Co.,  Ban- 
gor, Me.,  M.  H.  Andrews  and  W.  T.  Jordan; 
Talking  Machine  Co.,  Birmingham,  Ala.,  A.  R. 
Boone;  Oliver  Ditson  Co.,  Boston,  Mass.,  H. 

A.  Winkelman  and  wife;  M.  Steinert  &  Sons 
Co.,  Boston,  Mass...  H.  L.  Rover  and  wife. 

American  Talking  Machine  Co.,  Brooklyn,  N. 
Y.,  R.  H.  Morris  and  W.  H.  Barker;  G.  T. 
Williams  Co.,  Brooklyn,  G.  T.  Williams;  Neal, 
Clark  &  Neal  Co.,  Buffalo,  N.  Y.,  W.  J.  Buehl 
and  wife  and  O.  L.  Neal  and  wife  and  B.  E. 
Neal;  Lyon  &  Healy,  Chicago,  L.  C.  Wiswell, 
L.  V.  B.  Ridgeway,  J.  E.  Bowers  and  wife,  Mark 
Healy,  W.  Roache  and  R.  Smith;  Talking  Ma- 
chine Co.,  Chicago,  G.  P.  Ellis.  R.  Keith,  W. 
Lockridge  and  R.  Griffith. 

Rudolph  Wurlitzer  Co.,  Cincinnati,  Rudolph 
Wurlitzer;  Rudolph  Wurlitzer  Co.,  Chicago, 
Fred  Siemon;  Eclipse  Musical  Co.,  Cleveland, 
O.,  T.  H.  Towell,  P.  J.  Towell,  C.  K.  Bennett, 
Ethel  Volk  and  C.  Maresh:  Perry  B.  Whitsit 
Co.,  Columbus,  O.,  Perry  B.  Whitsit  and  wife: 
W.  H.  Buescher  &  Sons  Co.,  Cleveland,  O.,  F. 
W.  Buescher,  W.  H.  Buescher,  J.  Buescher  and 
F.  Smith. 

Sanger  Bros.,  Dallas  Tex.,  L.  Burchfield,  E 
Sanger;  Knight-Campbell  Music  Co.,  Denver, 
Col.,  C.  H.  Arbenz;  Mickel  Bros.  Co.,  Des 
Moines,  la.,  W.  P.  Deal;  Grinnell  Bros.,  De- 
troit, Mich.,  A.  A.  Grinnell,  C.  H.  Grinnell,  G. 
F.  Martin;  Elmira  Arms  Co.,  Elmira,  N.  Y.,  J. 
W.  Butts;  Thomas  Goggan  &  Bros.,  Galveston, 
Tex.,  George  N.  Copely  and  wife;  W.  D. 
Adams,  Honolulu,  H.  I.;  Stewart  Talking  Ma- 
chine Co.,  Indianapolis,  Ind.,  Geo.  E.  Stewart; 
Florida  Talking  Machine  Co.,  Jacksonville,  Fla., 
W.  M.  Dunham,  J.  J.  Logan  and  wife;  George 

B.  Peck  Dry  Goods  Co,  Kansas  City,  Mo.,  J. 
F.  Ditsell  and  wife;  Schmelzer  Arms  Co.,  Kan- 
sas City,  Mo.,  C.  J.  Schmelzer,  A.  A.  Trostler. 
Miss  E.  Trostler;  Ross  P.  Curtice  Co.,  Lincoln, 
Neb.,  Ross  P.  Curtice. 

O.  K.  Houck  Piano  *Co  ,  Memphis,  Tenn.,  J. 
F.  Houck;  Badger  Talking  Machine  Co.,  Mil- 
waukee, Wis.,  H.  Goldsmith;  Beckwith  &  Neill 
Co.,  Minneapolis.  Minn.,  E.  F.  O'Neill  and  wife; 


Reynalds  Music  House,  Mobile,  Ala.,  W.  H. 
Reynalds;  Price  Talking  Machine  Co.,  New- 
ark, N.  J.,  M.  J.  Price  and  wife,  H.  S.  Price  and 
wife;  Philip  Werlein,  Ltd.,  New  Orleans,  La., 
Parham  Werlein;  H.  Norton,  New  Haven 
Conn.;  Blackman  Talking  Machine  Co.,  New- 
York,  J.  N.  Blackman  and  wife,  F.  P.  Oliver 
and  wife;  Emanuel  Blout,  New  York,  E.  Blout 
and  wife,  C.  B.  Riddle  and  wife;  C.  Bruno  & 
Sons,  Inc.,  New  York,  C.  F.  Bruno,  E.  G. 
Evans;  I.  Davega,  Jr.,  Inc.,  New  York,  I.  Da- 
vega  and  wife,  Byron  R.  Forster;  S.  B.  Davega 
Co.,  New  York,  S.  B.  Davega  and  D.  E.  Levey 
and  wife. 

Charles  H.  Ditson  &  Co.,  New  York,  P.  E. 
W.  Carlson;  J.  B.  Greenhut  Co.,  New  York,  N. 
Goldfinger  and  wife;  Landay  Bros.,  Inc.,  New 
York,  Max  Landay  and  James  Landay;  Musical 
Instrument  Sales  Co.,  New  York,  C.  A.  Wagner 
and  C.  R.  Wagner;  New  York  Talking  Ma- 
chine Co.,  New  York-;  R.  W.  Morey;  Ormes. 
Inc.,  New  York,  Henry  E.  Smith;  Silas  -E. 
Pearsall  Co.,  New  York,  Thomas  F.  Green  and 
wife;  John  Wanamaker,  New  York,  L.  J.  Ger- 
son  and  wife,  A.  Russell  and  wife,  I.  I.  Gerson, 
H.  B.  Bertine,  George  E.  Tanner  and  wife: 
Nebraska  Cycle  Co.,  Omaha,  Neb.,  Geo.  E. 
Mickel. 

A.  Hospe  Co.,  Omaha.  Neb.,  A.  Hospe;  Put- 
nam-Page Co.,  Inc..  Peoria,  111.,  F.  H.  Putnam 
and  Roy  Page;  Louis  Buehn,  Philadelphia,  Pa.; 
Lit  Bros,  Philadelphia,  Pa.,  A.  A.  Sternberger; 
Penn  Phonograph  Co.,  Philadelphia,  Pa.,  Henry 
Miller  and  wife,  T.  W.  Barnhill  and  wife;  the 
Talking  Machine  Co.,  Philadelphia,  Pa.,  Henry 
A.  Ellis  and  wife;  W.  F.  Frederick  Piano  Co., 
Pittsburgh,  Pa.,  French  Nestor,  M.  Max,  D. 
Gara  and  G.  S.  Hards;  H.  A.  Weymann  &  Son, 
Inc..  Philadelphia,  Pa.,  A.  G.  Weymann  and 
wife,  W.  A.  Weymann  and  wife,  H.  W.  Wey- 
mann and  wife,  G.  "W.  Carroll  and  wife,  G.  W. 
Huver  and  wife. 

C.  C.  Mellor  Co.,  Pittsburgh,  Pa.,  J.  Fisher, 
T.  T.  Evans  and  W.  C.  Dierksr  Standard  Talk- 
ing Machine  Co.,  Pittsburgh,  Pa.,  J.  C.  Roush, 
L.  L.  Roush,  L.  C.  Mountcastle,  Marie  Light- 
ner;  Cressy  &  Allen,  Inc.,  Portland,  Me.,  C.  R. 
Cressey,  C.  B.  Snow,  R.  L.  Wentworth;  J.  Sam- 
uels &  Bros.,  Providence,  R.  I.,  J.  R.  Fales;  the 
Corley  Co.,  Richmond,  Va.,  J.  G.  Corley,  F.  W. 
Corley,  F.  R.  Kessnich,  H.  C.  Lukhafd  and 
Florence  Biscoe. 

Sherman,  Clay  &  Co.,  San  Francisco,  Cal.,  A. 
G.  McCarthy,  Philip  T.  Clay;  W.  Gus  Haen- 
schen,  St.  Louis,  Mo.;  Koerber-Brenner  Co.,  St. 
Louis,  Mo,  E.  C.  Rauth,  R.  F.  Ott  and  wife;  W. 


J.  Dyer  &  Bros.,  St.  Paul,  Minn.,  Geo.  A.  Mairs; 
W.  D.  Andrews  Co.,  Syracuse,  N.  Y.,  R.  L. 
Andrews;  the  Whitney  &  Currier  Co.,  Toledo, 
O.,  W.  H.  Parmenter;  F.  G.  Loeffler,  Union 
Hill,  N.  J.;  R.  C.  Rogers  Co.,  Washington,  D. 
C.  R.  C.  Rogers  and  wife;  E.  F.  Droop  &  Sons 
Co.,  Washington,  D.  C,  Carl  A.  Droop  and  C. 
L.  Howser;  Frederick  Loeser  &  Co.,  Brooklyn, 
E.  Paul  Hamilton  and  wife: 


LADIES  ENJOY  THEATRE  PARTY 

Auto  Trip  Postponed  on  Account  of  Rain  But 
Ladies  See  Good  Vaudeville  Show 


Owing  to  rain  the  automobile  trip  arranged 
for  the  entertainment  of  the  ladies  on  Monday 
afternoon  was  cancelled,  and  through  quick  ac- 
tion, blocks  of  seats  were  secured  at  Keith's 
Theatre,  where  about  fifty  ladies  saw  a  vaude- 
ville show  headed  by  Billie  Taylor  and  Stella 
Mayhew.  and  including  Sunshine  and  Tempest, 
as  guests  of  the  Victor  Co.  The  ladies  mak- 
ing up  the  party  included: 

Miss  F.  Biscoe,  Richmond,  Va.;  Mrs.  R.  C. 
Rogers,  Washington,  D.  C;  Mrs.  H.  L.  Rogers, 
Baltimore,  Md.;  Mrs.  H.  A.  Ellis,  Philadelphia, 
Pa.;  Mrs.  John  F.  Ditzel,  Kansas  City,  Mo.; 
Mrs.  E.  F.  O'Neill,  Minneapolis,  Minn.;  Mrs. 
M.  G.  Price,  Newark,  N.  J.;  Mrs.  H.  S.  Price, 
Brooklyn,  N.  Y.;  Mrs.  J.  N.  Blackman,  East 
Orange,  N.  J.;  Mrs.  F.  P.  Oliver,  Brooklyn; 
Mrs.  I.  Davega,  New  York;  Mrs.  N.  Goldfin- 
ger. New  York;  Mrs.  T.  F.  Green,  New  Ro- 
chelle,  N.  Y.;  Mrs.  L.  J.  Gerson,  N  ew  York; 
Mrs.  T.  W.  Barnhill,  Philadelphia,  Pa.;  Mrs. 
H.  P.  Miller,  Philadelphia,  Pa.;  Mrs.  J.  L.  Gate- 
ly, Albany,  N.  Y.;  Mrs.  I.  S.  Cohen  and  Miss 
Cohen,  Baltimore,  Md.;  Mrs.  H.  A.  Winkelman, 
Boston,  Mass.;  Mrs.  O.  L.  Neill,  Buffalo,  N.  Y.; 
Mrs.  James  F.  Bowers,  Chicago,  111.;  Mrs.  P.  B. 
Whitsit,  Columbus,  O.;  Mrs.  G.  H.  Copley, 
Galveston.  Tex.;  Miss  Lightner,  Pittsburgh; 
Mrs.  F.  K.  Dolbeer,  Miss  Edna  Dolbeer,  Miss 
Ruth  Dolbeer,  Moorestown,  N.  J. 


AUTO  RIDE  FOR  THE  LADIES 

Taken  on  Tour  of  Atlantic  City  and  Suburbs 
on  Tuesday  Afternoon 


The  automobile  trip  for  the  ladies,  which  was 
scheduled  for  Monday  afternoon  but  postponed 
on  account  of  rain,  was  given  on  Tuesday  after- 
noon while  the  jobbers  were  in  session.  The 
ladies,  to  the  number  of  forty  or  more,  in  ten 


Start  of  Ladies'  Auto  Trip 

cars  toured  Atlantic  City  and  suburbs  for  an 
hour  or  more  before  returning  to  the  hotel. 
Lester  Burchfield  and  Parham  Werlein  did  the 
honors  in  Chesterfieldian  fashion. 


PERCY  S.  FOSTER  A  VISITOR 


Among  those  interested  in  the  doings  of  the 
Talking  Machine  Jobbers'  Association  was 
Percy  S.  Foster,  secretary  of  the  National  As- 
sociation of'  Piano  Merchants,  with  which  or- 
ganization several  of  the  jobbers  are  affiliated. 
Mr.  Foster  with  Mrs.  Foster  came  to  Atlantic 
City  with  the  close  of  the  piano  conventions  in 
New  York  on  lune  24  and  have  been  here  ever 


THE    TALKING    MACHINE  WORLD 


GRIST  FROM  THE  JOBBERS'  CONVENTION  MILL 


Although  the  convention  opened  officially  on 
Monday,  a  majority  of  the  delegates  arrived  in 
Atlantic  City  on  Sunday  to  take  advantage  of 
the  extra  day  as  a  sort  of  holiday,  and  some  of 
them  even  showed  up  on  Saturday,  because  they 
knew  there  was  a  good  time  awaiting  them  and 
they  wanted  to  get  all  the  enjoyment  possible 
out  of  it. 


The  interest  aroused  by  the  educational  fea- 
tures of  the  convention  program  was  empha- 
sized by  the  delegations  that  represented  certain 
of  the  jobbers.  As  many  as  six  representatives 
of  a  single  house  was  not  an  unusual  number, 
the  managers  bringing  their  associates  and  as- 
sistants in  order  that  they  might  gather  as  much 
information  as  possible  regarding  the  Victor 
line  to  aid  them  in  the  development  of  the  busi- 
ness. 


The  ladies  as  usual  were  very  much  in  evi- 
dence for  the  jobbers'  convention  is  noted  for 
its  resemblance  to  a  big  family  party.  While 
their  men  folk  were  in  session  the  ladies  were 
liberally  entertained,  being  given  a  theatre  party 
at  Keith's  on  Monday  afternoon  and  a  trip 
around  Atlantic  City  in  automobiles  on  Tues- 
day. In  addition  they  enjoyed  the  bathing  in 
the  morning,  and  passed  the  midnight  hour  with 
gay  parties  in  the  evening. 


The  banquet  menu  contained  the  startling  in- 
formation that  with  the  Aiguillettes  de  Sea  Bass 
Bonne  Femme  there  would  be  served  '"Saturn" 
in  place  of  the  usual  sauterne.  This  may  have 
been  the  reason  why  some  of  those  present  de- 
clared that  they  later  discovered  several  new 
planets  in  the  midnight  sky. 

Realizing  the  inclination  of  the  jobbers  and 
their  friends  to  burst  into  song  at  the  slightest 
excuse,  those  in  charge  of  the  preparation  of 
the  program  wisely  devoted  seven  of  its  twelve 
pages  to  the  printing  of  the  words  of  a  number 
of  the  popular  songs,  on  the  theory  perhaps 
that  when  the  jobbers  were  singing  they  might 
as  well  sing  them  properly. 


A  feature  of  the  program  which  particularly 
appealed  to  the  talking  machine  men  was  the 
opportunity  offered  to  met  personally  a  large 
number  of  prominent  artists  whose  records 
they  have  been  handling  from  various  periods. 
Xot  only  did  such  stars  as  McCormack,  De- 
Gogorza,  Werrenrath,  Zimbalist  and  Alma 
Gluck  appear  in  person  before  the  jobbers,  but 
the  singers  and  players  of  popular  songs,  such 
as  Campbell,  Burr,  Collins  and  Harlan,  Teddy 
Morse,  Billy  Murray  were  also  present  in  the 
flesh,  to  prove  how  really  good  they  could  sing. 


Some  few  of  the  conventionists — a  very  few 
— did  not  seize  the  opportunity  for  mingling 
with  the  briny,  but  that  fact  did  not  keep  them 
off  the  beach  at  bathing  time,  for  some  of  the 
costumes  of  the  women  bathers  reminded  one 
of  the  heavy  dressing  of  the  Ziegfeld  Follies, 
and  proved  a   decided  attraction. 


Sunday  night  bathing  was  a  feature  of  this 
year's  convention.  Many  were  parading  on  the 
Boardwalk  and  got  caught  in  a  good  gallon- 
sized  rain  storm,  which  added  to  the  sundry 
cash  accounts  of  bushelmen.  P.  S. — What  is  a 
bushelman?    Ask  Louis  Buehn,  he  don't  know. 


Conversation  drifted  to  sharks  at  one  stage 
of  the  game,  for  only  recently  two  bathers  off 
the  Jersey  coast  were  killed  by  them.  This  did 
not  stop  many  from  getting  wet,  although  the 
good  swimmers  were  not  seen  beyond  the  line 
of  .breakers. 

It  goes  without  saying  that  two  men  were 
very  much  missed — the  late  Col.  Edward  Ly- 


man Bill,  and  O.  K.  Houck,  who  is  convalescing 
from  a  serious  illness. 


A  question  puzzles  those  interested  in  sea 
food,  and  that  is  why  so  many  distributers  take 
clam  broth  for  breakfast?  Clam  broth  -as  a 
food  is  a  fine  drink,  its  action  being  of  a  lateral 
cut  type. 


Henry  Winkelman,  Oliver  Ditson  Co.,  Bos- 
ton— Henry,  as  everyone  calls  him — is  living  on 
a  farm  in  Acton,  Mass.,  where  the  activities  of 
such  things  as  cabbage,  turnip,  lettuce,  water- 
melon, beet,  parsnip,  potato,  mean  much.  Or 
it  might  be  termed:  The  action  of  vegetables  at 
Henry's  Acton  farm. 


The  Traymore  management  might  have  made 
a  hit  by  serving  finger  bowls  with  turntables, 
for  it  was  particularly  noticeable  that  empty 
cabinet  finger  bowls  were  not  used  by  anyone — 

not  one — except   .    "What  I  know  about 

finger  bowls,"  by  E.  G.  Evans. 


Talking  about  speed  records,  the  Bruno  party 
from  New  York  motored  down  to  the  Tray- 
more is  five  and  one-half  hours,  running  time, 
the  distance  being  150  miles,  or  an  average  of 
about  twenty-eight  miles  the  hour,  which  is 
traveling.  Chas.  F.  Bruno,  in  whose  Pierce- 
Arrow  car  the  party  journeyed,  and  E.  G. 
Evans,  the  Bruno  Victor  representative,  alter- 
nated in  driving  and  at  a  few  stages  of  the  run 
the  speedometer  registered  "60." 


W.  H.  Reynalds,  from  Mobile,  was  unable  to 
get  in  touch  with  his  headquarters  owing  to  the 
hurricane,  but  eventually  landed  a  wire  through. 
At  this  writing  he  wasn't  able  to  discover  if 
any  damage  was  done  to  his  property. 


Monday  morning  loomed  dark  and  cloudy, 
the  chief  topic  of  conversation  being  about  the 
German"  submarine  that  came  through  from 
Germany  with  a  cargo  of  dyestuffs.  John  L. 
Gately.  president  of  the  Gately-Haire  Co.,  Al- 
bany, N.  Y.,  ventured  the  opinion  that  it  was 
more  difficult  to  kill  Chinamen  with  automobile 
than  to  cross  the  ocean  in  a  submarine.  He 
has  tried  and  he  knows. 


Although  the  submarine  landed  at  Baltimore, 
I.  Son  Cohen,  of  Cohen  &  Hughes,  protested 
that  he  had  nothing  to  do  with  it,  and  as  evi- 
dence, offered  the  fact  that  he  registered  Sun- 
day night.  "All  my  submarines  go  out  through 
the  shipping  room,"  added  Mr.  Cohen. 


Although  the  convention  this  year  was  held 
at  the  Hotel  Traymore,  one  of  Atlantic  City's 
newest  and  most  palatial  hostelries,  a  number 
of  the  jobbers  and  their  families  did  not  forego 
a  visit  to  the  old  headquarters  at  the  Chalfonte, 
where  the  convention  was  held  for  several  years. 
The  quietness  of  the  lobby  at  that  hotel  was 
quite  in  contrast  to  the  excitement  rampant  at 
the  Traymore. 


Was  the  "Angel  Chorus"  present?  You  can 
just  bet  it  was,  in  full  voice  and  under  com- 
petent leadership.  In  the  various  resorts  along 
the  Boardwalk  and  at  the  banquet  the  chorus 
had  plenty  of  opportunity  to  tell  just  what  they 
thought  of  certain  members  of  the  association, 
all  of  it  good. 


One  of  the  committeemen  who  came  in  for 
high  praise  was  A.  A.  Trostler  of  the  Schmelzer 
Arms  Co.,  who  as  chairman  of  the  arrangements 
committee,  laid  the  plans  for  the  convention. 
That  the  program  went  off  without  a  hitch  was 
proof  of  the  thought  and  care  that  had  been 
given  to  its  preparation,  and  Mr.  Trostler  and 
his  associates  on  the  committee  were  deserving 
of  all  the  commendation  that  came  their  way. 


The  motto  of  the  conventioners  traveling  from 
the  West  on  the  special  was  "Down  with  liquor," 
and  the  result  was  that  when  the  train  reached 
the  convention  city  there  were  left  only  six 
bottles  of  White  Rock,  a  couple  of  bottles  of 
ginger  ale  and  a  half  bottle  of  cocktails.  And 
Sunday  is  dry  at  Atlantic  City. 


The  publicity  bureau  of  the  Hotel  Traymore  is 
a  busy  place  with  the  result  that  the  jobbers 
got  more  advertising  in  the  daily  papers  than 
has  been  the  case  at  any  previous  convention. 
The  fact  that  grand  opera  artists  of  interna- 
tional fame  were  to  sing  for  the  jobbers  at  the 
banquet  and  at  the  recital  on  Wednesday  eve- 
ning, through  the  courtesy  of  the  Victor  Co.,  was 
made  the  basis  of  some  excellent  publicity  stuff 
that  appeared  in  several  of  the  New  York. 
Philadelphia  and  Atlantic  City  papers. 


Coming  with  the  rain  on  Monday  were  Max 
Landay  and  James  Landay,  of  New  York,  who 
added  rays  of  sunshine  to  the  conventioners. 


"Safety  First"  came  in  for  a  great  deal  of 
discussion,  this  movement  being  one  of  prime 
interest  to  the  guests. 


The  charter  members  of  the  Ancient  and  Ef- 
fervescent Order  of  the  Yellow  Dog  were  all 
present,  although  Big  Mastiff  O.  K.  Houck  was 
missing.    A  meeting  was  held  in  the  kennel. 


Plus  a  bunch  of  new  expressions  and  a  new 
(?)  pair  of  white  pants,  Thos.  F.  Green,  gen- 
eral manager  of  the  Silas  E.  Pearsall  Co.,  New 
York,  was  about  the  corridors,  main  floor,  base- 
ment and  mezzanine. 


Genial  Frank  K.  Dolbeer,  the  host  of  hosts, 
welcomed  everyone  in  his  usual  cheery  manner 
and  no  one  was  overlooked  in  the  good  things. 

Sure  there  was  a  honeymoon  couple  at  the 
convention.  Just  before  leaving  for  Atlantic 
City,  R.  E.  W.  Carlson,  manager  of  the  Victrola 
department  of  the  Chas.  H.  Ditson  Co.,  New 
York,  married  Miss  Judith  Kerberg,  of  that 
city,  and  brought  her  to  the  convention  with 
him. 


In  the  midst  of  the  convention  festivities  Roy 
Keith,  W.  Lockridge  and  Wm.  Griffith,  of 
the  Chicago  Talking  Machine  Co.,  answered 
duty's  call  and  left  for  the  training  camp  at 
Plattsburgh,  N.  Y.,  to  take  a  month's  course  in 
military  instruction.  They  got  a  great  send  off 
from  the  jobbers. 


The  first  peek  of  sunshine  since  Sunday 
served  to  brighten  things  on  Tuesday  morning, 
with  the  result  that  there  was  a  grand  rush  for 
the  bathing  beaches  by  all  hands.  Bathing  in 
the  rain  did  not  appear  to  have  much  charm  for 
the  majority  of  the  conventioners  who  wanted 
something  to  warm  them  when  they  cartie 
from  the  water. 


The  reports  of  a  man-eating  shark  which  has 
killed  two  men  within  the  past  fortnight  near 
Jersey  beaches,  did  not  appear  to  worry  the 
talking  machine  men  who  took  their  dips  in  the 
briny  early  and  often.  As  one  thin  jobber  re- 
marked the  shark  would  only  grab  him  if  he 
needed  a  toothpick  after  eating  a  fat  man. 


The  Western  delegation  to  the  convention 
displayed  their  usual  penchant  of  traveling  in 
style  by  coming  to  Atlantic  City  in  a  special 
car  attached  to  the  Manhattan  Limited,  one  of 
the  best  trains  over  the  Pennsylvania  line. 
The  Westerners  left  Chicago  on  Saturday 
morning  and  arrived  in  Atlantic  City  Sunday 
in  plenty  of  time  to  be  present  at  the  begin- 
(Continued  on  page  SOd) 


THE    TALKING    MACHINE  WORLD 


GRIST  FROM  THE  JOBBERS'  CONVENTION  MILL — (Continued  from  page  50c) 


ning  of  things.  Those  who  came  from  Chi- 
cago included  Jas.  F.  Bowers,  secretary,  Mar- 
quette A.  Healy,  vice-president  and  general 
manager,  and  L.  C.  Wiswell,  manager  of  the 
talking  machine  department,  W.  C.  Roche  and 
L.  V.  B.  Ridgeway,  Lyon  &  Healy;  Roy  J. 
Keith  and  Geo.  P.  Ellis,  of  the  Chicago  Talk- 
ing Machine  Co.;  A.  Hospe,  of  A.  Hospe 
&  Co.,  Omaha;  Lester  Burchfield,  of  Sanger 
Bros..  Dallas,  Tex.;  Mr.  and  Mrs.  S.  O.  Wade, 
of  Wade  &  Wade,  Chicago;  G.  A.  Mairs,  of 
W.  J.  Dyer  &  Bro.,  St.  Paul;  Fred  A.  Siemon, 
of  the  Rudolph  Wurlitzer  Co.,  Chicago;  G.  F. 
Ruez  and  S.  Goldsmith,  of  the  Badger  Talking 
Machine  Co.,  Milwaukee;  E.  C.  Rauth,  of  the 
Koerber-Brenner  Co.,  St.  Louis,  and  Roy 
Page  and  F.  H.  Putnam,  Putnam-Page  Co., 
Peoria,  111.;  Parman  Werlein,  of  Philip  Wer- 
lein,  Ltd.,  New  Orleans,  La. 

When  the  train  reached  Pittsburgh  another 
special  talking  machine  men's  car  was  at- 
tached, containing  Dan  J.  Nolan,  of  the  May 
Co.,  Cleveland;  T.  H.  and  P.  J.  Towell,  of  the 


Eclipse  Musical  Co.,  Cleveland;  I.  H.  Buescher, 
F.  W.  Buescher,  W.  H.  Buescher  and  Grant 
Smith,  of  the  W.  H.  Buescher  Co.,  of  Cleve- 
land; J.  C.  Roush,  C.  A.  Bruce  and  L.  C. 
Mountcastle,  of  the  Standard  Talking  Machine 
Co.,  Pittsburgh;  W.  F.  Frederick,  F.  Nestor 
and  G.  S.  Hards,  of  the  W.  F.  Frederick  Piano 
Co.;  J.Fischer,  E.  F.  Evans  and  W.  C.  Dierks, 
of  the  C.  C.  Mellor  Co..  Pittsburgh;  Mr.  and 
Mrs.  Max,  of  the  Kaufmann  Bros.,  Depart- 
ment Store,  Pittsburgh.  It  was  a  gay  party 
that  rolled  in  from  the  West  to  Atlantic  City. 


ANNOUNCE  FIRST  OUTING 


John  Y.  Shepard,  chairman  of  the  entertain- 
ment committee  of  The  Talking  Machine  Men, 
has  announced  that  the  first  outing  of  this  as- 
sociation will  be  held  on  August  16,  at  Rye 
Beach.  Carry-alls  will  convey  dealers  and 
their  friends  to  this  beach  at  10  a.  m.  and  2  p. 
m.  Invitations  are  being  sent  out  to  the  deal- 
ers and  a  large  attendance  is  expected. 


BATTING  OVER  .990 

in  the 

VICTOR  RECORD  LEAGUE 


Our  Infield  Covers 

Western  Pennsylvania 
Eastern  Ohio  and 
West  Virginia 

We  have  signed  up  a  Complete  Stock 

RECORDS 

That  are  most  popular 
That  are  hard  to  get 
That  are  seldom  called  for 

"Come  Clean  From  Pittsburgh9' 

If  you  send  your  order  to  the 

Standard  Talking  Machine  Co. 

"Exclusively  Victor — Wholesale  Only" 

PITTSBURGH 


MAKE  US  PROVE  IT 


"STANDARD  SERVICE 
IS 

STANDARD  SERVICE" 


"STANDARD  SERVICE 
IS 

STANDARD  SERVICE" 


PROVES  THE  WORLD'S  SUPREMACY 

Only  Full  and  Complete  Report  of  Convention 
Proceedings  Found  in  This  Issue  of  the  Of- 
ficial Journal  of  the  Trade 


The  absolute  and  unqualified  supremacy  of 
The  Talking  Machine  World  in  the  handling 
of  all  news  features  connected  with  the  talking 
machine  trade  has  never  been  more  clearly 
demonstrated  than  in  connection  with  the  con- 
vention at  Atlantic  City.  Reaching  its  readers 
on  regular  schedule,  The  World  will  be  found 
to  contain  the  only  full  and  complete  report  of 
the  convention  proceedings  from  the  opening 
session  to  the  closing  entertainment,  livened 
with  a  series  of  characteristic  snap-shots,  taken 
especially  for  this  paper — a  full  report  of  the 
happenings  that  will  reach  the  desks  of  the 
convention  delegates,  in  many  cases,  before 
they  themselves  return  to  their  homes. 

The  first  complete  program  of  the  conven- 
tion proceedings,  the  first  advertisement,  de- 
signed by  The  World  copy  department,  and 
the  only  complete  report  of  the  convention, 
simply  reflects  World  service  during  a  decade 
and  more.  That  is  why  The  World  is  the  only 
recognized  talking  machine  paper,  is  read  by 
thousands  the  world  over,  and  was  referred  to 
by  President  McCarthy  in  his  official  report  as 
"the  official  journal  of  our  trade." 


ELECT  OFFICERS  IN  MINNEAPOLIS 

At  the  annual  dinner  and  meeting  of  the  As- 
sociated Talking  Machine  Dealers  of  Minneap- 
olis, held  on  June  17,  Archie  Matheis,  of  the 
Talking  Machine  Co.,  was  elected  president; 
D.  C.  Prestion,  of  the  L.  S.  Dolandson  Co., 
vice-president,  and  Blanche  I.  Saunders,  of  the 
Metropolitan    Music   C  o.,  secretary-treasurer. 


PATHEPHONE  DISTRIBUTERS'  CO. 

The  Pathephone  Distributers'  Co.,  of  New 
York,  Inc.,  was  granted  a  certificate  of  incor- 
poration on  Saturday  by  the  Secretary  of 
State,  Albany,  N.  Y.,  to  engage  in  the  talking 
machine  and  musical  instrument  business. 
This  concern,  which  will  act  as  a  distributer  of 
the  products  of  the  Pathe  Freres  Phonograph 
Co.,  New  York,  has  a  capital  of  $50,000,  and 
the  incorporators  are  H.  A.,  E.  I.  and  L.  Ric- 
ca,  New  York.  The  concern  takes  over  the 
Peerless  Phonograph  Co. 


The  baseball  nines  representing  the  G.  T. 
Williams  Co.,  Brooklyn,  N.  Y.,  and  the  Black- 
man  Talking  Machine  Co.,  New  York,  Victor 
distributers,  met  in  a  "battle  royal"  Saturday 
on  a  diamond  at  Avenue  H  and  Ocean  avenue, 
Brooklyn,  N.  Y.,  and  the  G.  T.  Williams  Co. 
emerged  victorious,  being  on  the  long  end  of 
an  18  to  16  score. 


TTUfC  KWlrv 


VEECO 

The  Electric  Drive  of  Supremacy 
for  Talking  Machines 


Manufacturers  and  Dealers  Write  to 

VICTOR  Electrical 
Equipment  Company 

248  Boylston  St.      Boston,  Mass. 


DE  CALCOM  AN  IE 

•NAME  PLATES  • 

FOR  PIANOS, TALKING 
MACHINES, ETC.  SEND  COPY 
FOR  PRICES-  SKETCHES  FREE. 


THE    TALKING    MACHINE  WORLD 


51 


The  talking  machine  dealer  who  misses 
the  business  that  is  coming  in  under  the 
Columbia  trade  mark  is  missing  a  liberal 
and  growing  share  of  a  mighty  good  thing, 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


STEINWAY  TO  HANDLE  CLAYOLA 

Branch  Stores  of  Steinway  &  Sons  to  Carry 
New  Talking  Machine 

Cincinnati,  O.,  July  8. — R.  E.  Wells,  general 
manager  of  the  Middle  West  store  of- Steinway 
&  Sons,  while  in  the  East  last  week  closed  ar- 
rangements whereby  all  the  Steinway  stores  in 
this  territory  will  handle  a  new  talking  machine 
which  is  known  as  the  "Clayola."  The  stores 
to  handle  this  machine  are  located  in  Cincin- 
nati, Columbus,  Dayton,  Indianapolis  and  Louis- 
ville. It  is  also  understood  that  N.  Stetson  & 
Co.  in  Philadelphia,  will  carry  the  "Clayola." 

This  new  machine  contains  many  new  im- 
provements and  perfections  which  were  de- 
veloped by  George  Clay  Cox,  of  the  house  of 
J.  W.  Martin  &  Bro.,  Rochester,  N.  Y.,  well- 
known  piano  concern,  which  incidentally  has 
handled  the  Steinway  piano  for  a  number  of 
years.  The  ''Clayola"  will  be  marketed  in  a 
number    of    finishes    and    styles,  electrically 

operated  to  retail  at  $150  up. 

*    *    *  * 

In  connection  with  the  above  announcement, 
it  was  also  mentioned  that  Steinway  &  Sons, 
New  York,  would  handle  the  "Clayola."  This 
statement,  however,  has  been  definitely  denied 
at  Steinway  Hall,  there  being  no  thought  in  the 
minds  of  the  Steinway  directorate  regarding  the 
installation  of  any  talking  machine  at  the  Stein- 
way  headquarters    in    this  city. 


JACK  WELKER  WITH  I.  EACUTT 

Jack  Welker,  formerly  of  the  wholesale  de- 
partment of  Lyon  &  Healy,  is  manager  of  the 
Victor  agency  recently  opened  on  East  Sixty- 
third  street,  Chicago,  by  I.  Eacutt. 


RECORDION 


Trade  Mark 


Five 
Sizes 


Ten 

Designs 


Complete 
or 

Cabinets 
Only 


List 
Prices 

$20.00 
to 

$200.00 

Ask  for 
Booklet 

and 
Photos 


NOW  is  the  TIME  for  DEALERS  TO  APPLY 

COLUMBIA  Mantel  Co. 

Leonard  and  Devoe  Streets,  Brooklyn,  N.  Y. 

Telephone,  Stagg  2726 


FILES  BANKRUPTCY  PETITION 


The  Albany  Edison  Diamond  Disc  Studio, 
Inc.,  of  Utica,  N.  Y.,  has  filed  a  petition  in 
bankruptcy,  showing  liabilities  of  $44,000  and 
assets  of  $35,000.  The  concern  engaged  in  re- 
tailing talking  machines  and  records. 


Romaine,  Arthur  Collins",  Sam  Ash,  the  leading 
tenor  of  "Rackety  Coo;"  Grace  Nash  and 
others,  who  sing  some  of  the  most  popular 
hits  of  the  day. 


GRAPHOPHONE  SHARES  IN  THE  GLORY 


A  Columbia  graphophone  was  part  of  the 
equipment  of  the  German  submarine  "Deutsch- 
land"  which  arrived  in  Baltimore  this  week  after 
a  trip  across  the  Atlantic  which  will  make  his- 
tory. This  Columbia  machine  figured  promi- 
nently in  the  day's  news,  as  Capt.  Koenig  re- 
ferred to  it  frequently  in  his  narrative  as  being 
well-nigh  indispensable  to  the  officers  and  the 
crew  in  their  efforts  to  amuse  themselves  on 
their  long  journey. 


SERIES  OF  HEBREW  RECORDS 

The  Emerson  Phonograph  Co.  will  place  on 
the  market  in  the  near  future  a  series  of  He- 
brew records  of  popular  Hebrew  melodies,  with 
organ  accompaniments,  by  the  Rev.  Meyer 
Kenewsky,  the  well-known  Cantor,  which  will 
mark  a  departure  from  the  usual  type  of  mod- 
erate-priced record.  R.  D.  Wyckoff,  vice-presi- 
dent and  general  manager  of  the  company  is 
enthusiastic  regarding  the  new  Emerson  supple- 
ments which  contain  records  by  several  well- 
known  artists,  including  Henry  Burr,  Manuel 


SOME  STRIKING  PUBLICITY 

The  Victor  Co.  carried  in  last  week's  Satur- 
day Evening  Post,  one  of  the  finest  two-page 
advertisements  which  has  appeared  in  this  me- 
dium for  quite  some  time.  The  feature  of  this 
copy  was  the  fact  that  only  six  words  were 
used,  these  being  "A  Summer's  Night  and  the 
Victrola."  As  the  Victor  Co.  mentioned  in  a 
letter  accompanying  the  proof  of  this  advertise- 
ment which  was  sent  to  each  dealer,  $12,000  for 
six  words  is  worth  more  than  passing  atten- 
tion. The  illustration  for  this  advertisement 
was  a  splendid  example  of  modern  printing  and 
lithographic  art,  for  the  dancing  figures  were 
remarkably  true  to  life  and  unusually  clear  and 
distinct. 


NEW  STORE  IN  PORTLAND,  ME. 

Portland,  Me.,  July  11. — A  new  talking  machine 
store  was  added  to  this  city's  quota  yesterday 
when  Wallace  L.  Currier  opened  the  doors  of 
his  new  Phonograph  Shop  in  the  Masonic  Tem- 
ple. This  store  will  handle  the  Edison  Diamond 
Disc  line  exclusively.  Mr.  Currier  was  former- 
ly connected  with  the  M.  Steinert  &  Sons  Co  , 
Boston,  and  Checkering  &  Sons,  Boston,  Mass.. 
and  is  thoroughly  familiar  with  the  sales  possi- 
bilities of  the  Edison  Diamond  Disc  line. 


To  Southern  Dealers 

If  you  want  prompt  and  accurate  service  — 

If  you  wish   to  deal  with  a  distributor  who  takes 
PERSONAL  interest  in  YOUR  success  — 

If  you  want  your  orders  to  go  where   they  will  be 
appreciated  — 

If  you  want— in  short  —  SATISFACTION - 

SEND  YOUR  ORDERS  TO 

Reynalds  Music  House 


W.  H.  REYNALDS,  Prop. 
Victor  Distributors 


167  Dauphin  Street 


MOBILE,  ALA. 


52 


THE    TALKING    MACHINE  WORLD 


■  y 

1 


Patented  March  21,  1916 
Patented  May  2,  1916 
Patented  June     20,  1916 


Unico  E: 

*Z5hQ  Gatoly-HairQ  Co.  f 

Unico  Service  is  based  upo 

Preparedness 

Immense  stocks  (over  1,000  rooms)  make  possible 
immediate  Shipments  in  Standard  Finishes 
Three  to  Ten  Day  Shipment  in  Special  Finishes 
Unico  Shipping  Service  insures  safe  and  quick  delivery 
Our  Planning  Bureau  will  promptly  submit  suggestions  for 
Modernizing  either  your  Talking  Machine  Department  or  your 
Complete  Establishment.    Unico  Rooms  can  be  installed 
by  any  one,  but  we  maintain  a  thoroughly  organized 
Installation  Department  and  will  include  this  service  when  desired. 

UNICO  DEMONSTRATING  ROOM  AND  I 

Will  insure  your  Fall  m 


Wire,  Write,  Phone 
or  Gall 
To-day 


THE  UNIT  CONSTBI 

121-131  South  31st  Street  | 


THE    TALKING    MACHINE  WORLD 


uipment 

Albany,  N.  Y. 

PrGparodness  plus  Exporionco 

Experience 

Twenty  years  Service  in  the  Equipment  of  the 

leading  Mercantile  Establishments  throughout  the  United  States 

Production  restricted  to  the  Highest  Grade  Cabinet  Fixture  work 

insures  satisfaction  as  to  Design,  Execution  and  Quality  of  Finish 

Hundreds  of  successful  Money  Making  Departments  have  been 

planned  by  us  and  equipped  with  The  Unico  System. 

This  experience  enables  us  to  cover  any  requirement  however 

large  or  small  and  to  develop  highest  Sales  Efficiency  at 

moderate  Cost 


CCORD  EQUIPMENT  ORDERED  NOW 
I  Holiday  Business 

I IGTION  COMPANY 

Philadelphia,  U.  S.  A. 


Send 

us  rough  plan 

of 

your  space 

To-day 

1 


_ 


54 


THE    TALKING    MACHINE  WORLD 


NEW  MAGNOLA  IMPROVEMENTS 


OPEN  MANY  NEW  ACCOUNTS 


Some  Changes  of  Importance  Made  in  the 
Latest  Magnola  Styles  of  Talking  Machines 
Which  Are  Essential  and  Valuable 


Chicago,  III.,  July  11. — The  Magnola  Talking 
Machine  Co.,  of  this  city,  which  is  a  subsidiary 
of  the  old  established  piano  manufacturing  house 
of  the  M.  Schulz  Co.,  have  been  having  a 
really  excellent  demand  for  their  Magnola  talk- 
ing machine  and  have  placed  a  number  of  de- 
sirable agencies.  A  change  has  been  made  in 
the  Magnola  which  promises  to  still  further  en- 
hance its  general  excellence  both  in  regard  to 
appearance  and  tonal  quality.  The  tone  de- 
flecting .  feature  of  the  Magnola  has  been 
changed  somewhat  in  design,  and  the  grill  work 
concealing  the  tone  chamber  will  be  done  away 
with  and  a  drop  door  substituted.  When  open 
this  door  forms  a  shelf  on  which  records  may 
be  placed.  It  also,  it  is  stated,  serves  as  an 
auxiliary  to  the  tone  deflection  system.  This 
change  has  already  been  made  in  the  Queen 
Anne  style,  a  one  hundred  dollar  machine,  and 
will  be  incorporated  in  the  entire  line. 


MAKING  DISPLAY  AT  GRAND  RAPIDS 

The  Empire  Talking  Machine  Co.  Showing 
Their  Full  Line  of  Talking  Machines  at  the 
Grand  Rapids  Furniture  Exposition 


Chicago.  III..  July  10. — The  Empire  Talking 
Machine  Co.  are  showing  their  complete  line 
of  models,  ranging  from  $25.00  to  $200.00,  at 
the  Grand  Rapids  Furniture  Exposition,  on  the 
fourth  floor  of  the  Klingman  building.  A 
sound  proof  demonstrating  room  has  been  in- 
stalled and  shows  "off  the  models  to  splendid 
advantage  and  enables  the  salesmen  to  demon- 
strate their  splendid  tone  quality  in  a  way 
that  is  winning  unstinted  praise  from  the  deal- 
ers who  have  visited  the  exhibition.  A  great 
many  new  accounts  have  been  opened  up  with 
high-class  dealers  during  the  present  fall  season. 

H.  C.  Shea,  formerly  sales  manager  of  the 
Pathephone  Co.,  of  Detroit,  is  in  charge  of  the 
Empire  exhibition  at  Grand  Rapids  during  the 
furniture  exhibition,  and  at  the  close  of  the  ex- 
hibition, August  1st,  will  take  charge  of  the 
Empire  sales  in  Chicago  and  adjacent  territory. 
Mr.  Shea  is  thoroughly  posted  on  all  phases 
of  the  talking  machine  business  and  will  be  in 
position  to  give  Empire  dealers  splendid  service 
and  assistance. 

The  Empire  catalog  is  well  on  the  way  and 
will  be  mailed  to  dealers  during  the  present 
month,  and  it  promises  to  be  an  innovation  in 
talking  machine  catalogs.  In  addition  there 
will  be  a  very  attractive,  sixteen  page  booklet, 
illustrating  all  Empire  models  in  natural  col- 
ors and  telling  a  heart  interest  story  entitled 
"Dorothy  Decides."  These  booklets  will  be 
furnished  to  Empire  dealers  in  quantities  so  that 
they  can  send  them  out  to  their  prospective  cus- 
tomers. The  Empire  window  signs  are  mak- 
ing their  appearance  on  many  attractive  store 
fronts  throughout  the  country,  while  the  Empire 
lantern  slides  are  effective  advertising  factors. 


BUY  YOUR 

SAPPHIRE  NEEDLES 

WHILE  PRICES  ARE  LOW 

Prices  are  advancing  rapidly  on  jewel 
points,  so  stock  up  today.  We  have 
a  tremendous  stock  of  needles  at  low 
prices,  and  can  guarantee  immediate 
delivery. 

Supertone  supplies  are  made  right  and 
are  the  ideal  needles  for  securing  good 
music. 

Don't  delay  but  write  today  for  prices 

Supertone  Talking  Machine  Co. 

8  West  20th  Street  NEW  YORK 


St.  Louis,  Mo.,  July  6. — J.  P.  Fitzgerald,  presi- 
dent of  the  Mozart  Talking  Machine  Co.,  1432 
North  Twentieth  street,  states  that  the  com- 
pany has  opened  a  number  of  important  ac- 


counts during  the  past  few  weeks  which  will 
necessitate  a  material  increase  in  its  output.  The 
Style  "A"  Mozart  machine,  a  cabinet  model, 
retailing  at  $55,  has  been  achieving  unusual  suc- 
cess, the  orders  for  this  instrument  exceeding 
all  expectations. 


TIME  TO  PREPARE 


You  Are  Losing  Time,  Sales,  Money 


Unless  your  Records 
are  filed  in  the 


OGDEN 

SYSTEM 

Which  is 

GUARANTEED 
TO  YOU 

by  your  jobber 

A  PATENTED  DEVICE 
FOR  FILING  RECORDS 


Patented  Features  which 
Can't  be  used  in  any  other 
System.  A  Modern 
Method  of  Filing  which 
shows  the  selling  value  of 
every  Record.  Prevents 
warping.  Locates  any 
Record  instantly.  Thou- 
sands of  pleased  users. 


OGDEN  SECTIONAL  CABINET  CO. 

LYNCHBURG,  VA. 


Model  No.  1  for  10"  and  12"  Records. 
Model  No.  3  Edison  Special. 
Model  No.  8  for  Pathe  Records. 

Free  estimate  furnished 


MUSIC  STORES 

MAKE  LARGE  EXTRA  PROFITS 
WITH  THIS  BEAUTIFUL 


The  Quality  Talking  Machine 

$1000  to  $5000  Extra  Profits  Yearly 

Everywhere  high-class  music  stores  are  handling  Playerphones  in  con- 
junction with  their  regular  business.  People  are  demanding  high-grade 
cabinet  talking  machines.  There  are  no  finer  instruments  built  than 
Playerphones,  and  the  Playerphone  has  the  added  advantage  of  playing 
all  disc  records  as  well  or  better  than  the  instruments  for  which  the  records 
were  made.  The  adjustment  of  the  sapphire  ball.  Jewel  point,  steel  or 
fiber  needle,  as  the  case  may  be,  and  just  a  slight  turn  of  the  wonderfully 
nalanced  full  curve  tone  arm  does  it. 

from   $1,000   to   $5,000   extra  profit 
a  year,  handling  the  Playerphone. 
The  Price  is  Irresistible 

That  is  another  wonderful  fea- 
ture of  Playerphones.  While  they 
are  the  utmost  in  talking  machine 
construction,  very  highly  finished  in 
mahogany  or  oak,  the  prices  of  the 
seven  sizes  range  from  $50  to  only 
$225.  Each  one  of  these  Player- 
phones compares  with,  and  in  most 
rases  is,  mechanically,  musically  and 
artistically,  better  than  instruments 
selling  at  from  $75  to  $400. 


Exclusive  Features — 100%  Profit 

These  and  many  other  exclusive 
features  make  the  Playerphone  the 
most  popular  talking  machine  on 
the  market  and  the  easiest  to  sell. 
Our  terms  are  so  liberal  that  you 
make  about  100  per  cent,  profit  on 
every  sale,  and  our  time  payment 
plan  to  you  permits  you  to  get  your 
profit  without  having  to  tie  up  any 
money  or  incur  any  risk.  From  the 
way  most  music  stores  are  selling 
Playerphones,     you     should  make 


The  Playerphone 

Is  a  beautiful  instrument — a  cabi- 
net of  the  best  design — a  wonder- 
fully finished  piece  of  quality  fur- 
niture— a  drawing  card  wherever  it 
is  shown.  People  are  fascinated 
with  its  graceful  design,  its  glorious 
tone  qualities  thrill,  and  its  many 
exclusive  mechanical  advantages  are 
irresistible.  Note  this:  Nos.  175 
and  225  are  equipped  with  an  elec- 
tric motor  without  extra  charge. 


The  complete  line  of  Playerphones  is  superior  in  every  way. 
They  give  you  an  opportunity  for  big  profit  and  prestige  you  can't 
afford  to  miss.  Come  to  Chicago  and  let  us  demonstrate  the 
Playerphone  to  you.  If  you  decide  to  handle  our  line,  your  travel- 
ing expenses  will  be  refunded.  If  you  can't  come,  fill  out  this 
coupon  and  mail  it  to-dav — sure! 

THE  PLAYERPHONE  TALKING  MACHINE  CO. 

General  Office  and  Show  Rooms:   Republic  Building,  Chicago,  111. 


COUPON 


I 

Playerphone  Talking  Machine  Co. 
I  802  Republic  Bid-.  Chicago,  III. 

J  Gentlemen:  We  are  interested  in 
I  your  Playerphones   and   would  like 

I full  particulars  and  prices  sub 
mitted  to  us  at  once 

■  Name  ; . 

:|  Address   R.D. 


THE   TALKING   MACHINE  WORLD 


55 


The  Columbia  Grafonola  85— the  tremen- 
dous selling  power  of  the  Grafonola  75  plus 
the  great  popularity  of  the  Columbia  in- 
dividual record  ejector. 


(Write  for  "Music  Money"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


SUCCESS  WITH  SONORA  IN  TEXAS 


De  Loache  Phonograph  Corp.,  of  Dallas,  Tex., 
Establishes  Many  High-Class  Dealers  in  That 
State — Handsome  Retail  Quarters 


cern,  B.  W.  Carrington  and  D.  W.  Marshall. 

Since  entering  the  local  field,  the  new  con- 
cern has  established  a  number  of  new  high- 


Dallas,  Tex.,  July  5. — One  of  the  most  notable 
successes  of  the  talking  machine  field  in  this 


Section  of  Main  Floor  of  De  Loache  Store 

section  of  the  country  has  been  that  scored  by 
the  De  Loache  Phonograph  Corp.,  of  this  city, 
which  was  organized  about  six  months  ago  for 
the  purpose  of  handling  the  Sonora  phonograph 
as  distributers  throughout  the  State  of  Texas, 
and  conducting  a  retail  establishment  for  the 
sale  of  the  Sonora  in  this  city.  The  company 
was  incorporated  early  in  the  year  with  a  cap- 
ital stock  of  $10,000,  the  incorporators  being 
Ira  P.  De  Loache,  who  is  president  of  the  con- 


Corner  of  the  Mezzanine  Floor 

class  dealers  in  many  Texas  cities  and  its  activ- 
ities has  been  limited  largely  to  the  amount  of 
stock  obtained  from  the  Sonora  factory.  The 
line  has  been  featured  in  a  dignified  manner  be- 
fitting its  character  and  an  effective  publicity 
has  been  particularly  noticeable  in  the  quality 
of  the  retail  business  that  has  been  developed. 
For  its  headquarters  in  this  city,  the  De  Loache 
Phonograph  Corp.  occupies  a  large  building 
running  from  1708  Elm  street  to  1707  Live  Oak 
street,  the  store  being  elaborately  fitted  up  to 
meet  the  requirements  of  the  business. 

On  the  main  floor  there  are  provided  a  num- 
ber of  soundproof  rooms  for  the  demonstration 
of  machines,  all  finished  in  white,  and  there  has 
been  fitted  up  on  the  mezzanine  floor,  over  the 


The  Practical  Packing  Case 

for 

Talking  Machines  and  Cabinets 

is  the 

Re-enforced  Three-Ply  Veneer  Case 

Strength: 

Fully  equal  to  ]4  lumber. 

Weight: 

About  60_per  cent  of  lumber  case. 

Tightness: 

Sides,  Tops  and  Ends  are  each  one 
piece,  making  a  practically  dust  proof 
and  water  tight  case. 

Appearance: 

Much  neater  than  any  other  type  of  case. 

Proof: 

The  largest  manufacturers  of  talking 
machines  use  this  case  exclusively. 

If  you  will  advise  sizes  of  your  packing 
cases,  inside  dimensions,  we  will  send,  with- 
out charge,  a  case  to  test  out.  We  will  con- 
sider it  a  favor  to  be  allowed  to  send  sample. 

EMPIRE  MANUFACTURING  CO. 

GOLDSBORO,  N.  C. 


booths,  a  handsomely  furnished'reception  room, 
illustrated  herewith,  where  visiting  dealers  and 
retail  customers  may  be  entertained. 

A  particularly  interesting  and  original  feature 
of  the  retail  service  of  the  company  is  the  man- 
ner in  which' machines  are  delivered.  A  special 
automobile  is  provided  for  the  purpose  with  the 
permanent  square  glass  case  attached  to  the 
rear  of  the  body.  The  case  will  hold  the  largest 
size  of  Sonora  machine  and  as  the  instrument 
•is  being' taken  to  the  home  of  the  customer  it 
makes  a  very  effective  advertisement  for  the 
company.  The  automobile  is  finished  in  white 
with  the  name  of  the  company  in  gold  on  the 
sides,  and  makes  a  most  imposing  appearance. 

The  De  Loache  Corporation  reports  that  the 
bulk  of  the  demand  thus  far  has  been  for  the 


The  Novel  Delivery  Auto 

higher-priced  machines,  and  that  at  times  it  has 
been  difficult  to  obtain  a  suitable  stock  for  the 
more  expensive  type  of  instruments. 


JOHN  STEPLER  RESIGNS 

John  Stepler,  foreman  of  the  night  shift  auto- 
matic screw  machine  department  of  the  Ameri- 
can Graphophone  Co.  (Columbia  factories), 
Bridgeport,  Conn.,  resigned  from  this  position 
last  Saturday  following  the  advice  of  his  phy- 
sician to  take  a  complete  rest.  As  a  token  of 
their  regard  the  men  of  the  department  met  in 
the  parlor  of  the  Howard  Avenue  Hotel,  to 
which  place  Mr.  Stepler  was  decoyed,  and  pre- 
sented him  with  a  beautiful  diamond  stick  pin. 


FULL  PAY  FOR  ENLISTED  MEN 

West  Orange,  N.  J.,  June  26.— Thos.  A.  Edi- 
son, Inc.,  announced  last  week  that  all  employes 
in  the  works  who  are  enlisted  in  the  National 
Guard,  or  who  enlist  now,  will  receive  full  pay 
during  the  time  that  they  may  be  called  away 
for  active  service,  and  that  their  positions  will 
be  held  open  for  them  until  their  return. 


SCMLOSSBROrilLRS  • 


:j  /Jew  "York 


56 


THE   TALKING   MACHINE  WORLD 


OUR  SERVICE 

COVERS  THE  COUNTRY 


DEALERS  EVERYWHERE 

find  it  pays  them  to  use 
OUR  DEALERS  EFFICIENCY  AND  SALES  IDEAS 

Small  Dealers  particularly  need  our  Helping  Hand 

Are  You  taking  advantage  of  this  Service  f 


Chicago  Talking  Machine  Company 

VICTOR  DISTRIBUTORS 

12  No.  Michigan  Ave.  Chicago 


THE    TALKING    MACHINE  WORLD 


57 


From  Our  Chicago  Headquarters 


E.  P.  VAN  HARLINGEN,  Manager 
HENRY  S.  KINGWILL,  Associate 


World  Office 
Consumers'  Bldg.,  220  South  State  St.,  Chicago 
Telephone:  Wabash  5774 


Chicago.  III..  July  10.— Although  naturally,  in 
connection  with  the  preceding  months,  June 
showed  something  of  the  falling  off  due  to  the 
intervention  of  the  traditionally  dull  summer 
season,  it  still  made  a  better  showing  relative- 
ly as  well  in  amount  of  business  than  last  year. 
Dealers  have  become  so  accustomed  to  the 
chronic  shortage  of  goods  that  they  are  doing 
everything  in  their  power  to  keep  their  stocks 
up  and  are  also  placing  advance  orders  for 
fall  trade  earlier  than  ever.  Local  jobbers  say 
that  June  was  either  the  biggest  or  one  of  the 
biggest  Junes  they  ever  had,  and  that  July  bids 
fair  to  make  a  similar  record. 

Local  retail  trade  is  reported  as  making  an 
excellent  showing  considering  the  season,  and 
all  told  the  situation  is  one  conducive  to  the 
much  to  be  desired  contented  frame  of  mind. 
Ely  Covers  Chicago  Loop 

F.  F.  Dawson  resigned  a  week  ago  as  whole- 
sale "loop"  salesman  for  the  Chicago  office  of 
the  Columbia  Graphophone  Co,  and  will  en- 
gage in  another  line  of  business. 

C.  R.  Ely,  formerly  traveling  from  the  East 
for  the  Columbia  Co.,  but  who  has  lately  been 
doing  promotion  work  for  this  office,  will 
now  devote  his  distinguished  talents  to  boosting 
Columbia  sales  and  landing  new  accounts  in 
the  downtown  business  district.  Mr.  Ely  is  ad- 
mirably equipped  for  the  job. 

E.  A.  McMurty,  manager  of  the  Kansas  City 
branch  of  the  Columbia  Graphophone  Co.,  was 
in  Chicago  this  week  conferring  with  District 
Manager  Yerkes.  He  was  able  to  report  con- 
ditions as  excellent  in  his  territory  and  said  that 
owing  to  the  splendid  crop  conditions  every- 
body in  Kansas  was  looking  for  an  unusually 


prosperous  and  satisfactory  fall  trade  in  that 
State. 

E.  B.  Slidell,  manager  of  the  Dallas,  Tex., 
branch  of  the  Columbia  Graphophone  Co.,  also 
spent  a  few  days  in  Chicago  this  week.  Mr. 
Slidell  has  the  entire  State  of  Texas  under  his 
care  and  keeps  two  men  busy  besides  making 
frequent  trips  among  the  dealers  himself.  With 
an  81  per  cent,  normal  cotton  crop  and  ten 
thousand  addition  acres  planted,  business 
should  be  good  in  Texas.  In  fact  the  last  fiscal 
year  was  way  ahead  of  any  previous  one  in 
the  history  of  the  Dallas  house. 

Good  Fourth  Display 

A  Wabash  avenue  piano  store  had  for  the 
patriotic  feature  of  their  Victor  window  a 
framed  copy  of  a  steel  engraving  of  the  signing 
of  the  Declaration  of  Independence,  and  be- 
neath it  was  this  legend:  "Write  your  declara- 
tion of  musical  independence  by  placing  a  Vic- 
tor in  your  home." 

C.  T.  M.  Co.'s  "Movie"  Service 

The  Chicago  Talking  Machine  Co.  has  added 
another  to  its  many  service  triumphs  for  deal- 
ers. This  concern  has  had  prepared  for  them  a 
series  of  specially  adaptable  and  timely  motion 
picture  films,  fixing  the  attention  of  the  people 
who  see  them  upon  the  wonderful  possibilities 
of  the  Victrola  as  the  ideal  home  entertainer, 
and  practically  conveying  the  idea  that  the 
store  of  the  dealer  using  the  service  furnishes 
the  instrument  that  will  bring  the  world's  great- 
est artists  into  the  home.  These  films  last  just 
long  enough  to  fix  the  idea  in  the  minds  of 
the  audience  in  a  graphic  manner,  but  are  not 
long  enough  to  weary  the  beholder.  The  com- 
pany call  attention  to  the  fact  that  13,000,000 


people  attend  movies  daily  and  that  every  talk 
ing  machine  dealer  should  cover  his  part  of  this 
tremendous  field  and  take  advantage  of  the  un- 
limited opportunities  at  his  disposal. 

The  first  film  is  now  ready  for  distribution. 
Briefly,  its  scenario  is  as  follows:  Start  of  reel 
shows  a  Victrola  XVI  with  doors  closed.  Doors 
of  record  compartment  fly  open  and  several 
records  come  out  of  the  albums.  Records  flit 
across  the  film  and  take  their  position  in  a 
row  at  top  of  the  picture.  Records  then  ex- 
plode, changing  into  photographic  reproduc- 
tions of  Victor  artists,  such  as  Caruso,  Gluck, 
McCormack  and  Lauder.  There  are  letters  to 
form  the  following  words,  which  then  take  their 
position,  one  at  a  time,  under  the  artists'  pic- 
tures, "The  World's  Greatest  ■  Artists  Make 
Records  for  the  Victrola."  Then  follows  the 
dealer's  name  and  address. 

To  prepare  an  individual  film  of  this  sort 
would  cost  the  dealer  from  $30  to  $50,  but  by 
contracting  for  a  large  number  of  them  the 
company  is  able  to  offer  the  service  for  the 
small  sum  of  $5.50.  All  that  the  company  asks 
in  order  to  demonstrate  the  force  of  this  ad- 
vertising proposition  is  that  dealers  arrange 
now  to  exhibit  this  film  at  their  local  motion 
picture  theatre.  As  said  before,  a  special  serv- 
ice has  been  prepared  and  as  the  films  are  is^ 
sued  from  time  to  time  they  will  all  prove  just 
as  forceful  in  attracting  attention  to  Victor 
goods  and  to  the  dealer  handling  them  as  the 
first.  ;  '•  • 

Six  Best  Sellers  : 

The  six  best  Columbia  sellers  this  month 
were:  "The  Murray  Walk"  and  "The  Girl  on 
the  Magazine";  "Southern  Roses"  and  "Wine, 
Woman  and  Song";  "Star  Spangled  Banner" 
and  "Columbia  the  Gem  of  the  Ocean";  "Amer- 
(Continued  on  page  59) 


Wade  &  Wade  Accessories 
For  Talking  Machines 


The  Wade 


POLISHflVG-, 

'talking"  machines 
ipian0s  &;  furniture 

"  >°f  ALL  KINDS 


This  is  the  Grease  for  the  spur  gears 
and  worm  gears,  and  eliminates  the  grit- 
ting and  grinding  noise. 

We  also  manufacture  a  light  grease  to 
be  used  in  spring  barrels  to  prevent  the 
springs  from  sticking  and  releasing 
irregularly.  This  grease  does  not  get 
hard  or  dry  out. 

Further  information  upon  application. 


Fibre 
Needle 

Cutter  No 


1 


The  New  Improved  No.  1  Wade  Fibre 
Needle  Cutter  in  which  the  upper  and 
lower  blades  work  parallel  to  each  other. 


The  Wade 


This  is  the  Oil  for  close-fitting  bear- 
ings on  Talking  Machines,  typewriters, 
or  any  other  fine  machines. 


Fibre 
Needle 

Cutter  No. 2 

The  No  2  Wade  Cutter  is  still  as  pop- 
ular as  ever  and  the  demand  for  them 
steadily  increases. 


The  Wade  Polish  leaves 
a  perfectly  dry,  hard,  glossy 
finish. 


Get  your  orders  in  at  once  for  Wade  Accessories 
A  trial  order  will  convince  you  that  we  have  the  accessories  the  people  want 

WADE     &    WADE,  3807  Lake  Park  Ave.,  Chicago,  III. 


58 


THE    TALKING    MACHINE  WORLD 


^/g^00"      \  mwm^A%< 


si 


ffoNiUUI-''  Q 


alii 


-JM- 


You  gef  SERVICE  from  this 

HALF-MILLION  RECORD  STOCK 

Housed  in  this  building  is  the  largest  and  most  accessible  jobbing  stock  of  Victor 
Records  in  the  World  ! 

It  is  complete. 

It  is  up  to  date. 

It  will  eliminate  back  orders  for  you. 

The  Service  it  enables  you  to  give  your  customers  will  help  you  to  dominaie  in 
the  Victrola  business  of  your  locality. 

Our  specialty  is  speed  in  filling  orders  complete.  Save  freight  and  express  charges 
by  ordering  your  Victrola  supplies,  and  other  musical  merchandise  from  one  house 
and  having  them  all  forwarded  together. 

LYON  &  HE AL Y 

Victor  Record  and  Victrola  Distributors 

CHICAGO 


This  illustration 
shows  a  small  sec- 
tion of  our  record 
stock-room ;  you 
can  just  see  the 
end  of  the  second 
row  of  shelves  in 
the  picture. 

These  shelves  hold 
the  "live"  stock, 
which  is  "mov- 
ing." This  supply 
is  kept  up  conT 
stantly.  Reserve 
bins  carry  the 
extra  supply.  This 
half  million  stock 
means  complete 
shipments. 


This  room  was 
planned  so  as  to 
assure  speedy 
shipments.  All 
orders  are  shipped 
the  day  they  are 
received. 

The  records  are 
taken  from  these 
shelves  by  the  or- 
der fillers,  to  the 
packing  bench, 
and  are  then 
dropped  through 
the  parcel  chute 
direct  to  auto- 
trucks, thus  quick- 
ly starting  on 
their  journey  to 
you. 


THE   TALKING   MACHINE  WORLD 


59 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  57) 


ica"  and  "Battle  Hymn  of  the  Republic"; 
''There's  a  Quaker  Down  in  Quaker  Town"  and 
"When  It's  Springtime  in  Killarney";  "When 
You  and  I  Were  Young,  Maggie"  and  "Bring 
Back  My  Bonnie  to  Me." 

The  six  best  sellers  in  the  Pathe  library  this 
month  were:  "Hello,  Hawaii,  How  Are  You?" 
and  "Loading  Up  the  Mandy  Lee";  "Hupa 
Haua  Hula  Girl"  and  "Waikiki  March";  "O 
Pardiso,"  from  "L'Africaine,"  and  "Reviens," 
sung  by  Lucian  Muratore;  "Star  Spangled  Ban- 
ner" and  "Old  Folks  at  Home";  "Evelyn"  and 
"Mon  Desir,"  from  "Pom-Pom";  "Wake  Up, 
America"  and  "Georgia  Moon." 

In  the  Victor  list  the  popular  records  of  the 
red  seal  type  were:  "Birds  in  the  Night,"  by 
Sophie  Braslau;  "Non  e  Ver,"  by  Emilio  de 
Gogorza  and  the  "Nightingale  Song"  by  Alma 
Gluck.  In  the  rag  pieces,.  "Pom-Pom"  with 
"Honky  Tonky";  "Walkin'  the  Dog"  with  "Are 
You  Prepared  for  Summer,"  and  "Arrah  Go  On, 
I'm  Gonna  Go  Back  to  Oregon"  with'  "Oh  Joe, 
With  Your  Fiddle  and  Bow,"  were  in  the  great- 
est demand. 

The  popular  records  for  the  month  in  the 
Edison  offerings  proved  to  be  "Yaaka  Hula 
Hickey  Dula"  with  "On  the  Hoko  Moko  Isle"; 
"Songs  of  Other  Days,  No.  1"  with  "Songs  of 
Other  Days,  No.  2";  "Kentucky  Babe"  with 
"Swing  Along,"  and  "Wake  Up,  America"  with 
"Played  by  a  Military  Band."  Two  Edison  rec- 
ords in  German,  which  have  taken  especially 
well  this  month  are:  "Der  Tyroler  und  sein 
Kind"  with  "Mad'le,  ruck,  ruck,  ruck,"  sung  by 
Karl  Jorn  and  "Als  Bublein  klein  an  der  Mut- 
ter Brust"  with  "Der  Vogelfanger  bin  ich  ja." 

Reed  Landis,  son  of  Federal  Judge  K.  M. 
Landis,  formerly  connected  with  the  retail  de- 
partment of  the  Aeolian-Vocalion  Co.,  under  O. 
C.  Searles,  is  now  a  member  of  the  First  Illi- 
nois Cavalry  on  the  Mexican  border. 

Poem  to  L.  &  H.  Concert  Hall 

Lyon  &  Healy  announce  the  close  of  an  in- 
teresting contest  in  connection  with  selecting 
a  poem  to  be  used  on  the  program  of  their  new 
concert  hall.  The  prize  was  offered  for  the 
most  suitable  poem  in  the  opinion  of  the  judge. 
The  editor  of  "Poetry"  acted  in  this  capacity. 
We  are  informed  that  eighty-five  poems  were 
submitted  and  that  it  was  a  difficult  matter  to 
judge  them.  Five  were  selected  as  especially 
good  and  one  of  these  was  passed  on  as  the 
most  fitting  for  use  in  the  hall. 

The  following  poem  seems  indeed  well  fitted 
for  the  purpose: 

IN  THE  NEW  LYON  &  HEALY  CONCERT  HALL 
By  Agnes  Lee 

Hush!    May  we  not  feel  their  presence?    They  are  here. 

Wing  upon  wing, 

The  gods  are  gathering, 

Invisible,  potential,  closing  near. 

Heart,  be  a  noble  amphora,  for  wine 

Of  golden  sound! 

Mind,  be  a  thought  profound 

To  meet  their  challenge  with  the  countersign. 

For  us  their  flashing  pennons  are  unfurled 

On  Art's  high  peak. 

Hush, — they  are  going  to  speak, 

The  everlasting  great  who  move  the  world! 

The  Lyon  &  Healy  concert  hall  has  been  an 


important  part  of  this  institution  for  the  past 
fifteen  years.  This  hall  has  been  crowded  daily 
with  music  lovers  interested  in  the  Victrola  and 
Duo-Art  Pianola.  The  poem  is  certainly  ap- 
propriate to  these  concerts.  The  hall  also  will 
be  placed  at  the  disposal  of  patrons  of  the  in- 
stitution for  concert  purposes. 

Edison  Managers  Get  Together 

On  Wednesday  afternoon  of  last  week  vari- 
ous managers  of  Edison  branches  met  in  Chi- 
cago for  the  purpose  of  round  table  discussion. 
A  good  deal  was  said  and  resolved  with  a  view 
to  further  increasing  public  respect  and  favor 
for  the  Diamond  Disc.  Among  those  present 
as  the  guests  of  C.  E.  Goodwin  and  the  Phono- 
graph Co  ,  of  Chicago,  were:  George  Babson,  of 
New  York;  R.  B.  Ailing,  of  Detroit;  William 
Schmidt,  of  Milwaukee,  and  M.  M.  Blackman, 
of  Kansas  City. 

The  evening  of  the  same  day  was  devoted  to 
a  generous  repast  served  at  the  Chicago  Ath- 
letic Club  to  the  concurring  Edison  managers 
and  the  many  Edison  dealers  of  Chicago.  The 
gathering  took  advantage  of  Mr.  Blackman's 
presence  and  speaking  ability  by  inducing  him 
to  get  friendly  in  what  proved  to  be  a  very 
practical  and  inspiring  talk,  entitled  "Coming 
Through." 

Lewis  Back  in  Chicago 

L.  L.  Lewis  has  accepted  a  position  as  man- 
ager of  the  Cortina  language  course  depart- 
ment, which  has  just  been  established  in  con- 
nection with  the  Grafonola  Shop,  at  12  North 
Michigan  avenue.  Mr.  Lewis  has  recently  trav- 
eled over  the  country,  establishing  agencies  for 
the  Cortina  system,  and  is,  therefore,  thoroughly 
posted  with  the  line.  Some  years  ago  Mr. 
Lewis  successfully  conducted  the  I.  C.  S. 
language  department  at  Lyon  &  Healy; 
from  there  he  went  to  Mexico  and  was 
for  sometime  manager  of  the  Edison  phono- 
graph interests  in  that  country,  and  after- 
wards for  four  years  was  manager  of  the  talking 
machine  department  in  one  of  the  largest  mer- 
cantile houses  in  the  city  of  Mexico.  He  is  a 
most  efficient  man  and  Chicago  is  fortunate  in 
getting  his  services  in  teaching  languages.  The 
Cortina  system,  which  uses  disc  records  exclu- 
sively, has  a  patriotic  feature  which  Mr.  Lewis 
takes  keen  pleasure  in.  He  not  only  has  Span- 
ish, French,  Italian  and  German  courses,  but 
also  an  English  course  calculated  to  aid  new 
citizens  in  mastering  the  language  of  the  coun- 
try of  their  adoption. 

Personals  and  Visitors 

Roy  Keith,  of  the  Chicago  Talking  Machine 
Co.,  spent  the  Fourth  down  at  Springfield,  111., 
with  George  Cheattle,  formerly  of  the  C.  T.  M. 
forces,  and  who  now,  with  his  brother  and 
father,  conducts  the  Music  Shop  at  the  state 
capital.  On  his  return  Mr.  Keith  spent  a  day 
with  Mr.  Spaad,  manager  of  the  Emerson  Piano 
Co.,  at  Decatur,  111.  They  have  recently  occu- 
pied a  new  store,  elaborately  fitted  up  with  a 
fine  Victrola  department,  which  has  just  been 


placed  in  charge  of  G.  W.  Deetz,  formerly  ad- 
vertising manager  of  the  leading  Decatur  daily 
paper. 

I.  C.  Parker,  manager  of  the  talking  machine 
department  of  Gimbel's,  Milwaukee,  was  in  Chi- 
cago this  week  on  his  way  to  attend  the  conven- 
tion of  the  Alexander  Hamilton  Institute,  of 
which  he  is  one  of  the  lecturers,  in  Milwaukee. 
Open  New  Store 

Arthur  Kopp,  formerly  manager  of  the  Pathe 
Shop  on  Wilson  avenue,  and  L.  W.  Sporlein 
recently  bought  the  Victor  license  of  A.  H. 
Dannemark,  at  Wilmette,  111.,  and  will  utilize  it 
in  the  establishment  of  the  Sheridan  Road  Music 
Shop,  at  6750  Sheridan  Road,  Chicago.  They 
will  handle  Victor  records  exclusively. 

Price  Advance  on  Needle  Cutters 

S.  O.  Wade,  of  Wade  &  Wade,  states  that  he 
is  having  a  great  deal  of  trouble  in  securing 
steel  for  the  Wade  fibre  needle  cutters  and  that 
the  big  advance  in  the  price  of  the  metal  has 
made  it  necessary  to  make  a  moderate  increase 
in  the  price  of  the  finished  product.  Mr.  Wade 
left  Saturday  with  the  Chicago  bunch  for  the 
Talking  Machine  Jobbers'  Convention  at  At- 
lantic City.  He  was  wife  accompanied. 
F.  A.  Ruger  Establishes  Chicago  Office 

F.  A.  Ruger,  who  has  been  for  some  time 
with  the  Acme  Die-Casting  Corporation,  of 
Brooklyn,  N.  Y.,  has  been  appointed  central 
western  representative  of  that  concern  and  has 
established  an  office  at  232  South  Clark  street. 
Mr.  Ruger  has  on  display  about  250  die-cast- 
ings among  which  are  some  50  talking  machine 
tone  arms  and  attachments  which  will  show 
what  can  be  accomplished  for  the  talking  ma- 
chine maker  by  the  die-casting  process. 
For  those  who  wish  to  equip  their  machines 
with  tone  arms,  sound  boxes  and  other  parts  of 
a  distinctive  type,  Mr.  Ruger  always  has  new 
designs  on  hand  which  he  will  gladly  submit 
or  in  collaboration  with  the  engineering  de- 
partment of  his  company  will  work  out  a  de- 
sign to  meet  special  conditions.  Mr.  Ruger 
has  already  secured  a  large  number  of  excel- 
lent accounts  among  talking  machine  manufac- 
turers in  Chicago  and  other  cities  in  this  ter- 
ritory. 

Provides  Soldiers  with  Victrolas 

t.  A.  Eacutt,  proprietor  of  the  Woodlawn 
Talking  Machine  Shop,  1131  East  Sixty-third 
street,  was  the  first  to  send  a  musical  instru- 
ment to  our  Mexican-bound  soldiery.  Mr. 
Eacutt  sent  a  Victor  machine  and  records  to 
Col.  J.  B.  Sanborn,  commander  of  the  First  Illi- 
nois Infantry.  In  making  the  gift,  Mr.  Eacutt 
said:  "Please  accept  from  us  a  Victor  talking 
machine  with  quite  a  selection  of  records.  We 
would  thank  you  to  forward  the  same  to  any  of 
the  Chicago  regiments.  A  little  music  will  help 
to  pass  many  a  lonely  hour." 

"Used"  Machines  Offered 

One  of  the  first  offers  of  "used"  talking  ma- 
chines was  made  this  month  by  one  of  the  large 
(Continued  on  page  61) 


THE   COVER  WITHOUT   A  CATCH 


THE  COVER  THAT  NEEDS  NO  CATCH 

IT  needs  no  catch  simply  because  it  catches  itself. 
That  is,  it  is  self-controlled.    Its  own  weight,  re- 
acting  upon   itself   through   simple  mechanical 
principles,  robs  it  of  its  weight.  Thus  it  makes  fingers, 
records  and  the  top  itself  safe  from  being  shattered  by 
dropping. 

Simple,  safe  and  easily  applied.    An  effective  talk- 
ing'point  and  a  great  feature. 


Showing  How  It  Operates 


CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO.,  144  S.  Wabash  Ave.,  CHICAGO 


60 


THE    TALKING    MACHINE  WORLD 


Dealers — Prepare  for  the  New 

SWICK-PATHEPHONE 

And  Pathe  Disc  Records 

An  Epochal  Development  in  the  Phonograph  Industry 

The  Brunswick-Balke-Collender  Company — for  several  decades  America's  master 
producers  of  cabinet  work — now  announce  the  Brunswick-Pathephone.  Th  is  new 
instrument  ushers  in  nine  new-day  improvements.  No  rival,  we  believe,  has  more 
than  two  or  three  of  them.  The  majority  are  found  on  the  Brunswick-Pathephone 
and  Pathe  disc  records  exclusively.  They  include  the  supreme  attainments  of  the 
Pathe  Freres  Company. 

The  Pathe  Freres  Company  will  manufacture  the  records  for  the  Brunswick-Pathe- 
phone. But  this  great  instrument  will  play  not  only  these  exceptional  records, 
but  also  any  other  disc  records  vertical  or  lateral  cut. 

The  Brunswick-Pathephone  introduces  prices  unknown  before  on  instruments  of 
super- excellence.  For  remember,  it  brings  not  only  the  supreme  achievements 
in  sound  reproduction,  but  also  rarest  woods,  finest  cabinet  work  and  unrivaled 
conveniences. 


Mammoth  Resources 

Brunswick-Pathephones  will  be  manufactured  in 
the  great  Brunswick  -  Pathephone  factory  at 
Dubuque,  Iowa.  (See  illustration.) 

They  will  be  distributed  through  the  60  Bruns- 
wick Branch  Houses  in  all  parts  of  the  United 
States  and  in  Canada. 

An  ample  stock  will  be  carried  at  each  branch 
— and  there  is  one  near  your  store. 

This  means  that  Brunswick  Service  to  dealers 
will  be  unrivaled.    And  the  Brunswick  Pathe- 


phone and  Pathe  records  will  be  widely  adver- 
tised in  the  nation's  powerful  periodicals. 

Behind  this  enterprise  are  $  1  5,000,000  and  we  shall 
employ  these  vast  resources  to  make  the  Bruns- 
wick-Pathephone dominate  the  phonograph  field. 

Write  Us  Now 

Please  don't  underestimate  the  value  of  immedi- 
ate action.  Our  proposition  means  unequaled 
expansion  for  good  aggressive  dealers  every- 
where. Write  for  full  details  today.  Investi- 
gation  incurs    no    obligation.      Write  at  once. 


The  Brunswick  -  Balke -Collender  Co., 


Dept.  623-633  South  Wabash  Avenue 
202  CHICAGO 


THE   TALKING   MACHINE  WORLD 


61 


— the  Machine 
that  Plays 
any  Record 


Don't  wait  another  minute ;  if  you  have  not  done  so, 
write  us  to-day  for  the  most  interesting  talking  machine 
proposition  ever  made. 

Our  big,  new,  general  catalogue  is  ready ;  it  covers  our 
entire  line  of  Empire  Talking  Machines,  Cabinets, 
Records  and  accessories ;  get  your  copy. 


Every  Day,  Hundreds  of  Letters 

are  coming  in,  requesting  Information  and  details  of  the 
Empire  selling  plan  and  dealer  helps,  asking  about  the 

EMPIRE 

Is  one  from  you  among  them?    If  not,  write  to-day. 

There  is  prestige,  profits  and  repeat  business  for  an  Empire 

Selling  Agency — as  an  Empire  owner  is  an  Empire  booster. 

For— 

The  Empire  plays  any  record.  The  Empire  covers  have  a 
The  Empire  is  equipped  with      support  without  a  catch. 

TheTmSwI^qalpped  with  £he  Empire  designs  are  orlg- 
an  Automatic  Stop.  ' 

The  Empire  tonal  quality  is  The  Empire  Is  supreme  in  de- 

unexcelled.  sign  and  finish. 

And  above  all — 

The  Empire  proposition  to  dealers  with  the  original  dealer 
helps  we  furnish,  makes  the  Empire  Agency  invaluable  to 
any  live  dealer. 

Seven  sizes  to  retail  at  from  $300  down  to  $2S. 
An  Empire  for  every  home— for  any  purse. 


m 


EMPIRE  TALKING  MACHINE  COMPANY 


JOHN  H.  STEINMETZ,  President 


429  S.  WABASH  AVE.,  CHICAGO,  ILL. 


f 


Model  B. 
Price  $100 


Some   valuable   jobbing   territory    still  open. 


majestic 


FROM  OUR  CHICAGO  HEADQUARTERS — (Continued  from  page  59) 


4 


J8<j(jiir 


"MODEL  J"  $100,  (Electric  Motor) 

8 Eight  New  Patented  Q 
IMPROVEMENTS  O 

affecting  every  vital  part  of  a  Talking  Ma- 
chine and  reproduces  perfect  disc  records 
of  all  makes. 

NATURAL  AS  LIFE 

The  Majestic  improved  features  are 
No.  1.  MAJESTIC  REPRODUCER 

"Natural  as  Life" 
No.  2.  MAJESTIC  "SURFACE" 
SILENCER 
eliminates  scratching 
No.  3.  MAJESTIC  ADJUSTABLE  TONE- 
ARM 

plays  any  make  disc  record. 
No.  4.  MAJESTIC  AUTOMATIC-STOP 

correct  and  positive. 
No.  5.  MAJESTIC  MODULATOR 

does  not  choke  nor  muMe. 
No.  6.  MAJESTIC  DOUBLE  &  TRIPLE 
TONE-CHAMBERS 

Tone  voluminous,  not  tense. 
No.  7.  MAJESTIC  REVOLVING  RECORD 
FILING  SYSTEM 

easy  to  reach. 
No.  8.  MAJESTIC  ELECTRIC  MOTORS 

adaptable  any  current. 

Prices:  $50,  $75  Spring  Motors 
$100,  $150,  $200,  Electric  Motors 

Dealer 's  territories  now  being  allotted 
Built  by 

Majestic  Phonograph  Co. 

Mc Clare  Buildiig     218  S.  Wabash  Avenue,  Chicago 


piano  houses  on  Wabash  avenue,  which  printed 
an  advertisement  calling  attention  to  used  talk- 
ing machines  as  well  as  used  pianos. 

To  Make  Talkers  at  Elgin 
The  Elgin,  111.,  property  of  the  bankrupt  En- 
gelhardt-Seybold  Co.,  has  been  taken  over  by 
the  E.  P.  Johnson  Piano  Co.,  of  Ottawa,  111., 
which  is  capitalized  at  $200,000.  In  addition  to 
the  manufacture  of  pianos  and  organs  the  new 
concern  will  pay  considerable  attention  to  the 
making  of  phonographs,  which  has  already  been 
established  at  the  Ottawa  plant.  The  machine 
is  known  as  the  "Artonian"  phonograph.  The 
officers  of  the  company  are  E.  P.  Johnson,  pres- 
ident and  manager;  William  Grote,  vice-presi- 
dent; A.  M.  Johnson,  secretary,  and  Henry 
Muntz,  treasurer.  Frank  Grote  is  superin- 
tendent. 

I.  Hirschberg,  representing  Hallis  &  Co.,  a 
mercantile  house  of  Port  Elizabeth,  South  Af- 
rica, was  in  Chicago  last  week.  He  placed  a 
material  order  for  talking  machines  during  his 
stay  here. 

Miss  O.  K.  Gressing,  who  has  been  identi- 
fied with  the  music  business  in  Milwaukee, 
Wis.,  for  a  number  of  years,  died  in  that  city 
last  week.  She  was  a  sister  of  Otto  Gressing, 
who  was  formerly  connected  with  the  talking 
machine  trade  and  who  is  now  with  the  Mel- 
ville Clark  Piano  Co. 

C.  Harry  Bent,  formerly  secretary  of  the 
Geo.  P.  Bent  Co.,  and  now  Western  wholesale 
representative  of  the  Cheney  Talking  Machine 
Co.,  with  headquarters  at  Pasadena,  Cal.,  is  in 
Chicago.  He  had  no  announcement  to  make  as 
to  his  future  plans. 

Herbert  P.  Gibbs,  traveler  for  the  Rudolph 
Wurlitzer  Co.,  was  along  Piano  Row  last  week, 
accompanied  by  the  two  junior  Gibbs's.  One  is 
Herbert,  Jr.,  and  the  other  William.  They  are 
twins  about  four  years  old  and  are  the  hand- 
somest pair  of  kids  on  Wabash  avenue. 

H.  S.  Allen,  Victor  man  of  Los  Angeles,  Cal., 
was  one  of  the  month's  visitors  to  the  local 
trade. 

The  Music  Shop  is  a  new  store  at  Loda,  111., 
that  is  specializing  in  talking  machines. 

A.  D.  Chattelle,  music  dealer  of  Warren,  111., 
was  killed  recently  by  an  Illinois  Central  train 
while  riding  in  the  automobile  of  a  friend,  Peter 
Howe,  of  Darlington,  Wis.  The  five  other  oc- 
cupants of  the  car  died  instantly  and  Mr.  Chat- 
telle died  on  the  way  to  a  Freeport,  111.,  hospi- 
tal. 

The  West  Goes  East 

As  the  result  of  the  efforts  of  L.  C.  Wiswell, 
of  Lyon  &  Healy,  the  Western  delegates  to  the 
convention  of  the  National  Talking  Machine 
Jobbers'  Association  at  Atlantic  City,  were  able 
to  make  the  journey  eastward  together.  Two 
special  cars,  occupied  exclusively  by  the  talk- 
ing machine  people,  were  attached  to  the  Man- 
hattan Limited  train  on  the  Pennsylvania  Rail- 
road which  left  Chicago  last  Saturday,  arriving 
at  Atlantic  City  Sunday  morning  at  9  o'clock. 


One  car,  which  was  carried  from  Chicago,  was 
occupied  entirely  by  the  Chicago  and  Western 
contingents,  the  other  car  being  put  on  at  Pitts- 
burgh for  the  accommodation  of  the  Smoky 
Cityites  and  the  Cleveland  delegation.  A  list 
of  those  who  were  in  the  two  cars  will  be  found 
elsewhere  in  a  detailed  story  of  the  trip  in  this 
issue  of  The  World. 

Off  For  Plattsburg 
The  Chicago  talking  machine  and  piano  trades 
are  going  to  have  quite  a  representation  at  the 
citizen's  military  training  camp  at  Plattsburg, 
N.  Y.  Roy  J.  Keith  is  already  in  New  York 
getting  a  little  of  the  Talking  Machine  Job- 
bers' Convention  and  will  leave  from  there 
Tuesday  night  for  Plattsburg.  A.  M.  Lock- 
ridge  and  W.  C.  Griffith  also  of  the  Chicago 
Talking  Machine  Co.,  are  also  on  their  way  to 
Plattsburg.  Charles  Bent,  the  youngest  son 
of  George  P.  Bent,  president  of  the  Geo.  P. 
Bent  Co.,  will  spend  a  month  of  his  vacation 
between  his  junior  and  senior  years  at  the  Uni- 
versity of  Chicago  at  the  Plattsburg  training 
camps.  John  Mitchell,  of  the  automatic  de- 
partment of  Lyon  &  Healy,  leaves  to-night,  and 
on  the  same  train  goes  H.  S.  Kingwill,  of  the 
Chicago  branch  of  the  Talking  Machine  World, 
who  is  specially  delegated  as  war  correspondent 
of  The  Talking  Machine  World  and  The  Music 
Trade  Review  at  the  front. 


"OROTUND 

Sound 
Reproducers 


Orotund  "  sound- 
boxes reduce  that 
scratching  surface 
noise  and  improve 
the  tone  of  talking 
machines,  playing  any  record.  Write  for 
descriptive  circular  and  quantity  prices. 

Exclusive  Design— Highest  Quality 

Sample  price  to  dealers — with  full  equipment 
for  playing  any  record — $3.50  postpaid. 

Terms:  cash  with  order 

Combination  Attachment  Co. 


524  Republic  BIdg. 


Chicago,  HI. 


For  REPAIR  PARTS 

OF  ALL  KINDS  WRITE  ME 
at  my  new  location 

180  North  Dearborn  St. 
CHICAGO 

Repair  parts  bought  and  sold. 
Expert  Repairing  a  Specialty. 

Charles  Bryan 


62  THE   TALKING   MACHINE  WORLD 


No.  li)  with  Victor  IX.    Built  to  harmonize  with  No.    7!M),    C  abinet    with    Wood    Rack    Interior.  No.  787.    Size,  35  ini*.  high;  top,  21%xl8V> 

machine.     Of  selected  mahogany  or  oak  in  any  Height  3i'/>  ins.;  top,  15%xl554  ins.     Will  hold  Holds  90  records  in  .felt-lined  shelves,  or  15: 

color.     Nickel-plated  fittings,  index  system,  etc.  112  ten  or  twelve-inch  records.    Made  in  oak  or  wood  rack.    Finished  in  any  color.    Popular  i 

Felt-lined  shelves  to  prevent  injury  to  06  records.  mahogany.     Index    system,    needle    holder,    etc.  Sonora  and  other  dealers. 

Wood  rack  holds  156.  Used  for  small  machines  generally. 


AN  additional  new  building  and 

-^"^  new  machinery  that  together  will  in- 
crease the  output  of  Salter  Cabinets  by  100%  has  just  been 
completed  by  this  company. 

It  means  that  for  the  first  time  in  many  years  we  will  be  able 
to  keep  pace  with  our  orders. 

It  means  that  you  can  secure  almost  immediate  delivery  on 
any  one  of  the  many  different  styles  that  we  make. 

From  now  on,  in  addition  to  Salter  Quality,  Salter  Practicality 
and"  the  moderate  Salter  Price  you  can  get  delivery  ! 


THE  SALTE] 

Originators  of  Felt-Lined  Cabinets 


THE   TALKING   MACHINE  WORLD 


63 


ALTER  CABINETS 


No.  166.  Height,  30  ins.;  top,  25x20  ins.  Records 
can  be  laid  on  front  when  open.  Felt-lined  com- 
partments hold  52  records.  Wood  rack  holds  96, 
Any  color  in  mahogany  or  oak.  Much  used  by 
Path£  and  other  dealers. 


Cabinet  No.  100,  with  Edison  100-A  machine. 
Designed  especially  to  fit  on  machine  shelf,  and 
finished  to  match.  It  is  quickly  and  easily  fas- 
tened by  means  of  four  screws.  Felt-lined  com- 
partments and  index  afford  ideal  protection  and 
tiling  facilities.    Made  in  any  color. 


No.  Ill,  with  Columbia  "Favorite.*'  Has  ap- 
pearance of  one  article.  Height,  S3y2  Ins.;  top, 
23xl9Yt  ins.  Finished  in  any  color.  Felt-lined  in- 
terior will  hold  and  protect  96  records.  Hand- 
somely trimmed  and  equipped.  Any  color  of 
select  mahogauy  or  oak. 


'THESE  standard  Salter  Styles  will 

bring  us  a  tremendous  Fall  and  holiday 

business,  and  we  hope  to  take  care  of  it  with  our  new 
facilities. 

To  be  on  the  safe  side  however,  give  some  thought  to  the  cabi- 
net situation  now.  Go  over  your  lists  and  then  go  over  our 
catalog. 

You  will  find  the  present  an  opportune  time  to  do  this.  You 

will  have  a  rush  on  machines  before  long  that  will  leave  but  little  time  except 
for  machine  sales.  Spend  some  time  on  this  cabinet  subject  now  and  make 
your  profits  later.  ' 

Now  is  the  time!    Send. for  catalogs. 


HFG.  COMPANY 

339  N.  OAKLEY  BLVD.,  CHICAGO 


64 


THE    TALKING    MACHINE  WORLD 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  61) 


LYON  &  HEALY'S  HANDSOME  RETAIL  DEPARTMENT 

Most  Completely   Equipped  for  the   Convenience  of  the  Public — Concert  Hall  an  Interesting 

Feature    of  This  Well-Arranged  Establishment 

A   silent   salesman   case,  in 


Chicago,  III.,  July  11. — In  the  June  World 
an  illustrated  account  was  given  of  the  facilities 
for  handling  the.  wholesale  talking  machine 
business  of  Lyon  &  Healy  in  the  company's 


reception  room. 

which  accessories  are  displayed, 
is  a  feature  of  the  latter.  The 
rotation  system  of  handling  cus- 
tomers is  used  so 
that  the  salesmen 
get  an  equal 
chance.  The 
sales  force  is  a 
thoroughly 
trained  one.  It 
includes  T.  B. 
Stone,  whose  five 
years  of  service 
has  been  marked 
by  steady  pro- 
motion; Joseph 
N.  Vesey,  vet- 
eran in  point  of 
years  of  service 
with  the  house, 
and  who  has  been 
selling  talking 
machines  for 
Lyon  &  Healy 
for  a  decade  and 
a  half;  John  Otto,  second  oldest 
in  years  given  to  the  depart- 
ment, and  who  knows  the  Victor 
from  A  to  Z,  and  Harry  G.  Bartruff,  an  efficient 
newcomer.  Miss  M.  Olso  is  the  "usheress," 
who  receives  customers  and  assigns  them  to  the 
salesmen,  and  she  has  as  an  assistant  a  young 


mer  season,  recourse  is  had  to  three  overflow 
rooms  on  the  mezzanine  floor  just  off  the  beau- 
tiful waiting  room. 

Up  on  the  second  floor  the  big  and  wonder- 
fully equipped  retail  record  room  looms  up  in 


Section  of  the  Victrola  Sales  Department,  Two  of  the  Sound 
Proof  Rooms  Are  Seen  in  the  Background 

new  building  at  the  corner  of  Wabash  avenue 
and  Jackson  boulevard.    This  month  an  attempt 
will  be  made  to  convey  some  idea  of  the  retail 
"talking  machine  department.     Perhaps  depart- 
ments   would    be    the  better 
term.     The  machine   sales  de- 
partment occupies  space  on  the 
first  floor  and  on   the  mezza- 
nine; the  remarkable  retail  rec- 
ord department  and  the  general 
offices  of  Department  H  are  lo- 
cated on  the  second  floor,  the 
remainder  of  which  accommo- 
dates various  media  of  whole- 
sale  Victor  activity,   while  on 
the  ninth  floor  is  found  the  re- 
pair department. 

Start  in  with  the  "machine 
sales."  Turn  to  the  right  as 
you  enter  the  store  from  Wa- 
bash avenue  and  there  you  are. 
If  your  mission  is  to  purchase 
sheet  music  or  to  spend  a  few 
minutes  in  the  L.  &  H.  concert 
hall,  or  whether  you  are  going 
"up  stairs,"  you  must  pass  the 
Victor  machines.    First  there  is 

a  beautifully  rugged  and  Adam  A  Section  of  the  Victor  Record  Sales  Department,  New  Lyon 
style  furnished  reception  room.  &  Healy  Building  (No.  2) 

Off  of  this  open  four  Victor  salesrooms,  woman  named  Gladys  Foster.  When  the  four 
each  containing  a  sample  of  each  of  the  Vic-  main  salesrooms  are  all  occupied,  as  is  fre- 
trola  styles.    The  art  styles  are  shown  in  the     quently  the  case,  even  in  the  so-called  dull  sum- 


Concert  Hall,  New  Lyon  &  Healy  Building,  Victrola  and  Duo- 
Piano  Concerts  Are  Given  Here  Daily 

all  its  glory.  You  step  right  off  the  elevators 
into  the  reception  room,  where  Mrs.  Pinger,  the 
"monitor,"  receives  the  customers,  assigns  them 
to  private  record  rooms  if  they  want  to  hear 
records,  to  a  station  of  the  long  counter  if 
they  want  to  select  records  to  be  sent  on  ap- 
proval, or,  if  they  have  just  purchased  ma- 
chines, to  the  service  room  in  one  corner  of  the 
department,  where,  seated  at  convenient  tables 
they  are  waited  upon  by  musically  versed  at- 
tendants who  assist  them  in  selecting  their  ini- 
tial record  selections.  There  are  twenty-three 
commodious  record  demonstration  rooms  ex- 
tending around  three  sides  of  the  large  center 
space,  in  which  the  record  stock  cabinets  are 
located.  In  assigning  a  customer  to  a  room  the 
monitor  glances  at  the  electric  signal  board 
shown  in  illustration  No.  2.  The  dead  bulbs 
indicate  the  rooms  not  occupied.  A  saleswoman 
is  summoned  and  as  a  room  is  entered  and  the 
door  is  closed  the  room  is  lighted  and  the  bulb 
corresponding  to  the  room  number  on  the  sig- 
nal board  also  lights  up.  Exactly  the  reverse 
happens  when  the  room  is  vacated.  If  the  cus- 
tomer happens  to  be  alone  in  a  room  and  wants 
an  attendant,  she  pushes  a  button,  a  purple 
light  bulb  on  the  signal  board  gets  busy,  as 
does  also  the  monitor,  who  "buzzes"  the  ap- 
propriate attendant.  Each  demonstration  sales 
woman  has  charge  of  two  adjoining  rooms. 
These  demonstration  rooms  reach  the  height 
of  soundproofness.  An  idealized  system  of 
weather  stripping  prevents  sound  leaking  out 
between  the  door  and  the  door  jam.  It  is  also 
applied  to  the  bottom  of  the  door,  but  is  coun- 


Dealers  Who  Believe  in  Efficiency  and  Who  Want 


This  Model  holds  3  Victrolas  or  3  similar-sized  machines. 
Also  easily  carries  1  piano. 


To  Secure  Maximum  Utility  From  an  Automobile  Should  Get 

The  DEKALB  TRAILER 

One  of  these  attached  to  any  make  of  automobile  will  com- 
pletely solve  your  delivery  and  receiving  problems 

Length,  7  ft.;  width,  40  in.;  sides  8  in.  deep.  Solid  steel  axle,  hickory  wheels, 
with  either  steel  or  rubber  tires.  Best  quality  steel  springs.  Painted  auto  black  and 
equipped  with  draw  bar  that  is  quickly  attached  to  any  car.  Weight,  400  lbs. 
Easy  running  and  easily  handled. 

Send  a  postal  for  details.    It's  certainly  worth  your  business'  while 

DeKalb  Wagon  Company 

DeKalb,  Illinois 


THE    TALKING    MACHINE  WORLD 


65 


One  short  and  direct  route  to  Columbia 
profits  is  Columbia  double -disc  dance 
records— endorsed  BY  THE  PUBLIC. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  64) 


tersunk  in  the  door  when  open.  As  the  door  is 
closed  a  plunger  working  on  contact  releases 
a  spring  and  drops  the  strip  into  place. 

With  these  natural  loopholes  for  sound 
guarded  against,  the  heavy  glass  partitions  do 
their  duty  wonderfully  as  tests  made  for  the 
delectation  of  The  World  man  amply  demon- 
strated. 

Now  take  a  glance  at  that  long  counter 
shown  in  illustration  No.  2.  It  is  divided  into 
stations,  each  accommodating  one  customer  and 
in  charge  of  an  attendant.  Each  section  has 
three  of  the  three  last  monthly  bulletins  under 
glass  and  beneath  the  counter  and  at  each  sta- 
tion is  a  complete  stock  of  needles,  albums  and 
various  accessories,  together  with  literature, 
catalogs,  supplements,  etc.  At  the  eastern  end 
of  the  reception  room  is  a  service  room  where 
record  returns,  complaints  and  repair  orders 
are  handled.  Near  it  is  another  silent  salesman 
display  case  for  accessories. 

The  retail  record  department  is  in  charge  of 
Wm.  Nolan,  who  has  no  less  than  thirty  young 
women  as  assistants.  Many  of  them  have  been 
with  Lyon  &  Healy  for  many  years  and  the 
corps  is  noted  for  its  intelligence,  musical 
knowledge  and  its  trained  expertness  in  the 
enunciation  of  the  names  of  Italian,  German, 
French  and  Spanish  operas  and  arias. 

Just  a  word  about  the  daily  Victor  recitals 
in  the  concert  hall  on  the  main  floor.  Since 
the  removal  to  the  new  building  the  feature  of 
accompaniments  to  the  Victrola  developed  to 
some  extent  in  Victor  hall  in  the  old  building 
has  been  greatly  extended.  Lyon  &  Healy 
have  a  number  of  accomplished  musicians  in 
their  employ  and  they  utilize  them  to  excellent 
advantage.  Miss  Elsie  Stein,  who  is  in  charge 
of  the  concert  hall,  plays  delightfully  and  often 
plays  accompaniments  on  the  Steinway  grand 
to  Caruso  and  others  of  the  golden  voice.  Miss 
Clara  Thurston  often  comes  down  with  her 
harp.  Miss  Treat,  of  the  record  department, 
sings  with  the  record  artists  every  once  in  a 
while,  or  lets  the  Victor  orchestra  accompany 
her.  Edward  J.  Freund,  the  violinist,  who  has 
his  studio  in  the  building,  frequently  appears  on 
the  programs. 

Manager  L.  C.  Wiswell,  of  Department  H, 
and  his  capable  assistant,  J.  B.  Hyde,  have 
every  reason  to  be  proud  of  the  new  retail  talk- 
ing machine  department  in  all  of  its  ramifica- 
tions. 


TO  DISTRIBUTE  THE  MAJESTIC 

O.  W.  Richardson  &  Co.,  the  big  rug  and 
house  furnishing  concern  of  South  Wabash 
avenue,  has  taken  the  jobbing  rights  of  the 
Majestic  phonograph  in  six  States:  Illinois, 
Iowa,  Michigan,  Wisconsin,  Ohio  and  Indiana. 
The  move  is  an  important  one,  for  the  entrance 
of  the  Richardson  Co.  into  the  field  means  an 
active  representation  in  the  States  named  of 
a  line  that  is  already  making  its  presence 
strongly  felt. 


IMPORTANT  PATHE-BRUNSWICK-BALKE-COLLENDER  DEAL 

Western  Concern  to  Handle  Pathe  Records  in  a  Wholesale  Way — Their  Talking  Machine  to  Be 
Known  as  the  Brunswick- Pathe — Avenues  of  Distribution 


Chicago,  III.,  July  11. — One  of  the  most  im- 
portant deals  in  the  talking  machine  trade  that 
has  taken  place  for  some  time  was  consummated 
when  the  Brunswick-Balke-Collender  Co.,  with 
headquarters  in  this  city,  closed  the  contract 
with  the  Pathe  Freres  Phonograph  Co.,  of  New 
York,  whereby  they  will  handle  the  entire  line 
of  Pathe  records  selling  them  in  a  wholesale 
way.  They  will  thus  be  able  to  supply  dealers 
of  their  talking  machines  the  name  of  which  is 
being  changed  from  the  "Brunswick"  to  "Bruns- 
wick-Pathe." This  puts  the  B.-B.-C.  Co.  in  an 
excellent  position  in  meeting  the  demands  of 
their  trade,  as  the  Pathe  records  include  not 
only  those  by  American  artists  recorded  at  their 
laboratory  in  New  York  including  a  large  num- 
ber of  the  latest  "hits"  issued  each  month,  but 
also  their  tremendous  European  catalog.  The 
dealer  purchasing  the  Brunswick-Pathe  ma- 
chines will,  therefore,  be  able  to  furnish  his 
trade  with  anything  from  the  late  popular  song 
to  grand  opera  arias  sung  by  artists  of  interna- 
tional reputation.  The  Brunswick-Pathe  phono- 
graph is  a  distinctive  machine  created  by  the 
Brunswick-Balke-Collender  Co.,  but  the  present 
deal  was  contemplated  although  not  consum- 
mated when  the  machine  was  being  worked  out. 
Therefore,  special  attention  was  given  to  equip- 
ping it  for  playing  the  hill  and  dale  as  well  as 
the  lateral  cut  records.  Every  make  of  records 
can  be  played  most  satisfactorily  on  the  Bruns- 
wick-Pathe. 

Martin  Nystrom,  manager  of  the  Brunswick- 
Balke-Collender  phonograph  department,  has 
been  in  the  East  for  the  last  ten  days  arrang- 
ing the  details  of  the  new  deal  and  two  repre- 
sentatives of  the  Pathe  Freres  Phonograph  Co., 
are  now  in  Chicago  making  out  the  order  for 
records  which  is  an  unusual  one.  The  initial 
order  will  approximate  500,000  records.  Ex- 
tensive stocks  of  Brunswick-Pathe  phonographs 
and  of  the  Pathe  records  will  be  carried  not  only 
at  the  Chicago  office  and  sales  rooms  at  623- 
633  South  Wabash  avenue,  but  at  all  the  various 
branches  offices  and  sales  rooms  which  are  as 
follows: 

Eastern:  New  York  City,  29-35  West  Thirty- 
second  street;  Albany,  N.  Y.,  576  Broadway; 
Baltimore,  Md.,  11-13  North  Liberty  street;  Bos- 
ton, Mass.,  90  Washington  street;  Buffalo,  N.  Y., 
219-221  Washington  street;  Newark,  N.  J.,  224 
Market  street;  New  Haven,  Conn.,  129-131  Tem- 
ple street;  Philadelphia,  1002  Arch  street;  Syra- 
cuse, N.  Y.,  411  South  Clinton  street;  Washing- 
ton, D.  C,  712  Thirteenth  street,  N.  W. 

Southern:  Atlanta,  Ga.,  22  Luckie  street;  Dal- 
las, Tex,  611  Main  street;  El  Paso,  Tex,  129 
San  Francisco  street;  Memphis,  Tenn,  128  Mon- 
roe avenue;  New  Orleans,  La,  735-7.37  Poydras 
street;  San  Antonio,  Tex,  112  Main  avenue. 

Western:  Cincinnati,  O,  130-132  East  Sixth 
street;   Butte,   Mont,    Broadway  and  Arizona 


street;  Cleveland,  O,  1035-37-39  Huron  road; 
Columbus,  O,  166  North  High  street;  Denver, 
Colo,  1701-19  Fifteenth  street;  Des  Moines,  la, 
113  Walnut  street;  Detroit,  Mich,  98-100  Ran- 
dolph street;  Indianapolis,  Ind,  118  South  Me- 
ridian street;  Kansas  City,  Mo,  1329-1331  Main 
street;  Milwaukee,  Wis,  275-277-279  West  Water 
street;  Minneapolis,  Minn,  426-428-430  Third 
street,  South;  Oklahoma  City,  Okla,  22  North 
Robinson  street;  Omaha,  Neb,  407-409  South 
Tenth  street;  Pittsburgh,  Pa,  20  Wood  street; 
Salt  Lake  City,  Utah,  55-59  West  South  Temple 
street;  St.  Louis,  Mo,  106  South  Fourth  street; 
Toledo,  O,  513-515-517  North  St.  Clair  street; 
Muskegon,  Mich.;  Big  Bay,  Mich.;  Dubuque,  la. 

Pacific  Coast:  Los  Angeles,  Cal,  845  South 
Los  Angeles  street;  Portland,  Ore,  46-48  Fifth 
street;  San  Francisco,  Cal,  767-769-771  Mission 
street;  factory,  Twentieth  and  Harrison  streets; 
Seattle,  Wash,  200-202-204  First  avenue,  South; 
Spokane,  Wash,  216-218-220  Wall  street. 

Canadian:  Edmonton,  Alberta,  647  Fourth 
street;  Montreal,  P.  Q,  11  Notre  Dame  street, 
West;  Toronto,  Ont,  80  York  street;  Van- 
couver, B.  C,  552  Beatty  street;  Winnipeg,  Man, 
143  Portage  avenue,  East;  Toronto,  Can. 

Foreign:  Buenos  Aires,  Argentine  Rep,  Calle 
Libertad  176-190;  Honolulu,  Hawaii,  71  Queen 
street;  Mexico  City,  Mex,  la  La  Calle  De  Ca- 
puchinas,  No.  25;  Monterey,  Mexico;  Paris, 
France,  2  Rue  des  Italiens  (Grand  Boulevards). 


DOUBLE  SIZE  OF  SALTER  FACTORY 

Addition  to  Salter  Plant  Just  Completed  That 
Doubles  the  Plant's  Output — Can  Now  Sup- 
ply All  Demands  for  Cabinets — Particularly 
for  Fall  and  Winter  Trade 


Chicago,  III,  July  10. — The  end  of  July  will 
see  completed  in  every  particular  an  addition 
to  the  Salter  factory  that  will  more  than  dou- 
ble the  plant's  output.  The  actual  work  of 
construction  on  the  new  building  has  been  near- 
ly finished  and  the  work  of  installing  new  ma- 
chinery is  well  under  way.  The  new  struc- 
ture is  immediately  to  the  south  of  the  old  build- 
ing at  339  North  Oakley  boulevard. 

"Our  principal  difficulty  in  the  past  has  been 
inadequate  production,"  said  J.  F.  Mortensen  to 
The  World.  "With  the  approach  of  the  fall 
months  and  the  heavy  demands  that  that  season 
also  brings  it  is  a  source  of  considerable  satis- 
faction to  us  and  to  our  friends  to  know  that 
they  will  be  taken  care  of  on  delivery  as  well 
as  on  quality  and  price.  With  this  new  ad- 
vantage we  feel  that  the  fall  of  1916  will  be 
the  greatest  period  of  prosperity  in  our  his- 
tory by  far.  The  felt  lined  cabinet  which  was 
original  with  this  company  has  enjoyed  tre- 
mendous popularity.  Its  advantages  are  so 
easily  demonstrated  and  dealers  have  always 
found  it  a  quickly  marketable  accessory. 


66 


THE    TALKING    MACHINE  WORLD 


REPAIRS 

TALKING  MACHINE  TROUBLES  AND 
HOW  TO  REMEDY  THEM 


Conducted  by  Andrew  H.  Dodin 


[This  department  of  The  Talking  Machine  World  which 
was  started  with  the  April  issue,  is  designed  for  the 
service  of  all  classes  of  our  readers,  including  those  who 
make,  and  those  who  sell,  talking  machines.  A  talking 
machine  out  of  order  often  reflects  both  upon  the  maker 
and  dealer,  and  yet  frequently  the  trouble  is  so  slight 
that  the  simple  knowledge  of  repairs  will  permit  of  the 
machine  being  put  into  proper  running  order,  quickly 
and  practically  without  expense.  In  the  large  cities  talking 
machine  repair  shops  are,  of  course,  available,  but  this 
department  should  prove  of  particular  value  to  the  out- 
of-town   talking  machine  men. 

Andrew  H.  Dodin,  who  conducts  this  department,  has  a 
wide  and  enviable  reputation  as  a  repairer  of  talking  ma- 
chines and  conducts  an  exclusive  talking  machine  repair 
shop  at  25  East  Fourteenth  street,  New  York.  Tell  him 
your  troubles  through  The  World  and  he  will  help  you  if 
possible.    The  service  is  free. — Editor.] 

COLUMBIA  DOUBLE  SPRING  MOTOR 


There  are  so  many  different  styles  of  Colum- 
bia motors  that  I  am  going  to  write  several 
articles  in  reference  to  adjustments  and  little 
repairs  that  the  average  dealer  can  do  himself 
as  the  occasion  demands. 

This  month  we  will  consider  the  troubles 
which  might  happen  to  the  present  type  of  dou- 
ble spring  Columbia  motor. 

Of  course,  the  chief  trouble  is  always  the 
problem  of  replacing  a  broken  spring.  This 
should  be  found  very  easy  for  any  one  who 
has  a  screwdriver  and  pair  of  pliers  handy  and 
is  not  averse  to  getting  his  hands  a  little  dirty. 

First  remove  the  screws  which  hold  the 
spring  cage  shaft  in  place — take  point  of  screw- 
driver and  push  shaft  out  far  enough  to  get 
hold  of  end  with  pliers,  when  same  can  be 
easily  pulled  out.  Be  careful  not  to  loosen  the 
little  brass  bushing  which  fits  between  the  run- 
ning gear  and  casting  and  ■  which  is  used  to 
keep  the  cage  in  its  proper  position  in  relation 
to  the  winding  ratchet  on  one  end  and  the 
operating  gear  on  the  opposite  end. 

Before  removing  the  eight  little  screws  from 
the  tabs  of  the  spring  cage  plate  make  a  mark 
of  some  kind  on  one  of  the  tabs  and  also  oppo- 
site the  tab  on  the  cage  (do  this  on  both  cages) 
so  that  when  replacing  the  plate  you  will  have 
some  guide  to  get  the  plate  back  in  the  same 
position  it  was  originally,  otherwise  you  may 
find  that  the  tabs  will  not  center  over  the  screw 
holes. 

In  removing  the  broken  spring  be  very  care- 
ful that  you  do  not  let  spring  slip  and  fly  out 
of  the  cage — for  Columbia  springs  are  very 
strong  and  are  liable  to  cut  and  damage  any- 
thing they  may  strike. 

I  use  two  methods  in  putting  in  the  new 
spring.  First,  take  the  new  spring,  clamp  it 
tight  in  a  vise  and  cut  the  wire  band  which 


holds  it  coiled  up — then  gradually  loosen  vise 
and  allow  to  spring  to  uncoil.  I  then  coil 
spring  into  the  cage  by  hand.  The  other  plan 
I  often  use  is  to  take  an  old  clamp  ring  from 
a  Victor  3014A  spring  and  knock  it  into  position 
over  the  Columbia  spring  just  above  the  clamp 
wire — then  cut  wire — the  clamp  ring  will  hold 
spring  securely  and  allows  room  to  pull  end  of 
spring  out  as  we  do  with  the  Victor  springs — 
thus  permitting  you  to  hook  end  of  spring  on 
cage  rivet  as  we  do  with  the  Victor  springs. 

After  graphiting,  and  for  Columbia  springs  I 
use  a  kind  of  paste  graphite  called  Graphitoleo, 
replace  cage  plate,  using  your  guide  marks  on 
tabs  and  cages  to  get  the  tab  holes  center,  re- 
place tab  screws,  put  cage  into  motor,  slide 
shaft  through  cage  and  brass  •  bushing — tighten 
up  screws  which  hold  shaft  in  position,  wind  up 
motor  and  test. 

In  a  new  motor  about  the  only  other  trouble 
you  might  have  occasion  to  overcome  will  be  in 
the  governor,  either  a  possible  broken  gover- 
nor spring  or  the  spring  screws  have  worked 
loose.  In  all  cases  I  remove  governor  and 
take  it  all  apart.  I  clean  the  center  hole  of 
friction  disc,  clean  the  governor  spindle  with 
croens  cloth  and  oil  until  it  will  slide  per- 
fectly free  through  the  hole  of  friction  disc, 
then  replace  the  balls  and  springs,  being  sure 
that  springs  line  up  perfectly  straight  and  also 
sure  that  screws  are  set  up  good  and  tight:  re- 
place governor  in  motor,  allowing  just  a  little 
end  play  and  set  up  governor  bearing  screw 
good  and  tight. 

If  the  governor  is  properly  assembled  and 
the  springs  are  straight,  screws  tight,  etc.,  you 
should  have  little  trouble  with  motors  changing 
speed,  which  causes  the  change  of  pitch  in  the 
reproduction  of  the  record; 


Indianapolis,  I.nd.,  July  1,  1916. 
Andrew  H.  Dodin, 

Care  The  Talking  Machine  World. 

Dear  Sir — Being  repairman  for  the  Edison 
Shop  of  Indianapolis,  Ind.,  I  have  made  several 
experiments  in  regard  to  spring  lubricants,  and 
have  as  yet  found  none  that  gives  satisfaction. 

No  doubt  you  are  familiar  with  the  spring 
barrel  in  question,  which  is  the  new  style  Edi- 
son. There  is  an  extra  disc  inside  of  the  spring 
barrel  cover  which  I  cannot  find  the  reason 
for  using.  Do  you  think  this  disc  rubbing 
against  the  edge  of  the  spring  would  cause  a 
pounding  sound,  or  jumping  spring? 

What  do  you  think  of  dry  graphite  as  a  lubri- 
cant? Yours  very  truly, 

Roy  R.  Peakce,  Repair  Department. 

Answer — For  a  spring  lubricant  for  use  in 
new  style  Edison  motor,  would  suggest  that 
you  try  Dixon's  Graphitoleo,  which  can  be  ob- 


tained in  small  cans  and  is  manufactured  by 
the  Jos.  Dixon  Crucible  Co.,  Jersey  City. 

As  to  the  extra  disc  inside  spring  cage,  do 
not  think  the  same  could  cause  trouble  unless 
the  side  in  contact  with  spring  had  become 
rough  or  cut  in  some  way. 

Think  your  trouble  is  more  in  the  graphiting. 
I  never  use  dry  graphite  for  spring  lubrica- 
tion.— A.  H.  Dodin. 


SPECIALIZING  IN  TALKER  FELTS 

Widney  Co.,  of  Chicago,  Call  Attention  to 
Their  Facilities  for  Producing  Felt  Parts  Used 
in  Talking  Machine  Construction 


Chicago,  III.,  July  10. — The  Widney  Co.,  of  163 
West  Harrison  street,  this  city,  long  recognized 
as  one  of  the  leading  houses  for  cut  felt  spe- 
cialties, are  now  calling  the  attention  of  talk- 
ing machine  manufacturers  to  their  unrivalled 
facilities  for  producing  all  the  felt  parts  used  in 
the  construction  of  talking  machines.  They 
have  recently  added  a  Special  Service  De- 
partment to  their  business  for  the  purpose  of 
assisting  the  many  manufacturers  in  this  in- 
dustry to  solve  their  felt  problems.  This  depart- 
ment is  made  up  of  men  who  have  been  activel> 
connected  with  the  construction  of  talking  ma- 
chines and  who  are  therefore  well  able  to  ad- 
vise on  questions  of  felt  for  the  line.  The  com- 
pany has  also  installed  many  special  large  die 
cutting  machines  for  producing  turntable  felts, 
bumpers,  insulators,  wicks,  washers,  etc.,  and  as 
they  have  in  their  equipment  dies  and  tools  for 
producing  all  the  standard  sizes  of  these  articles 
they  are  in  a  position  to  offer  exceptionally 
prompt  deliveries. 

Although  the  general  labor  situation  and  the 
wool  shortage  has  seriously  handicapped  the  felt 
market,  this  company  prepared  its.elf  against  the 
situation  months  ago  with  the  result  that  they 
now  have  on  hand  large  stocks  of  all  the  grades 
of  felt  used  in  talking  machine  work.  In  these 
abnormal  times  it  means  considerable  to  the 
manufacturer  to  be  able  to  place  his  orders  with 
a  house  who  can  be  depended  upon  to  give 
prompt  deliveries,  and  who,  through  careful 
planning  ahead  are  in  a  position  to  send  out 
goods  that  are  up  to  standard  in  quality  at 
prices  that  are  not  governed  by  "war"  condi- 
tions. 


Roy  F.  Ott,  progressive  and  successful  Co- 
lumbia dealer  at  Huntsville,  Ala.,  was  a  visitor 
to  New  York  this  week,  spending  some  time  at 
the  executive  offices  and  factory  of  the  Colum- 
bia Co.  Mr.  Ott  is  enthusiastic  regarding  the 
business  he  is  closing  with  the  Columbia  line, 
and  incidentally  paid  a  tribute  to  The  Talking 
Machine  World,  which  he  states,  he  finds  in- 
valuable in  the  conduct  of  his  establishment. 


The  MOZART  Special  Style  "A" 

Retail  Price  $55.00 

Is  satisfying  the  demand  for  a  large  low  priced  cabinet  machine,  that  has  proven 
the  biggest  leader  on  the  market  today. 

Equipped  with  Universal  joint  tone-arm,  playing  all  makes  of  records,  entire  wood 
sound-chamber,  tone  modifier,  large  double  spring  nickle-plated  motor,  playing  6 
to  7  records  with  one  winding. 

Compare  the  size  of  the  MOZART  SPECIAL  with  other  machines  retailing  at  $1 00. 
Order  sample  machines  today  and  be  prepared  for  your  fall  business. 
Mr.  jobber:  We  specialize  in  making  up  machines  to  your  specifications  in  quantity  lots. 
Dealers  .Wire  or  write  at  once  for  samples  and  discounts  to  the  trade  on  our  various  models- 

THE  MOZART  TALKING  MACHINE  CO. 

J.  P.  FITZGERALD,  President 
1432  to  1442  North  20th  Street,  St.  Louis,  Missouri 


THE    TALKING    MACHINE  WORLD 


67 


NEW  QUARTERS  IN  CANTON,  0. 

Miller-McConnell  Co.  Holds  Formal  Opening 
of  Handsome  Store  at  416  Market  Avenue, 
North,  That  City — Up-to-Date  Equipment 

Canton,  O.,  July  5. — Much  local  interest  is  being 
displayed  in  the  handsome  new  quarters  of  the 
Miller-McConnell  Co.,  opened  recently  in  the 
new  Vicary  Building,  at  416  Market  avenue, 
North,  this  city.  The  company  occupies  three 
large  floors  in  the  building,  all  handsomely 
equipped.  The  front  of  the  first  floor  is  fitted 
up  as  a  rest  room  for  ladies  and  equipped  with 


Miller-McConnell's  Attractive  Quarters 


telephones,  easy  chairs  and  writing  desks,  the 
hangings  and  upholstery  being  of  a  rich  rose 
shade. 

Immediately  back  of  the  rest  room  are  located 
five  demonstrating  booths  for  Victrolas  and 
records,  the  woodwork  being  in  gray  and  ma- 
hogany and  the  furniture  of  wicker.  A  feature 
of  the  equipment  is  a  record  stock  room  hold- 
ing 6,500  records,  any  one  of  which  may  be 
picked  out  instantly.  The  record  stock  is  kept 
constantly  at  the  6,500  mark. 

The  downstairs  room  has  a  large  recital  hall 
fitted  up  at  the  front,  where  both  Victrola  and 
player-piano  recitals  will  be  held.    The  main 


ANDREWS 

MUSIC  HOUSE  CO. 

BANGOR 

MAINE 

VICTOR 

Distributors 

With  the  highest  type  of  service 


piano  wareroom  is  located  in  the  rear  of  the 
first  floor.  V.  G.  Miller  and  Lawson  S.  McCon- 
nell  are  the  members  of  the  firm. 

SOUTHERN  CALIFORNIA  NEWS  ITEMS 

Call  for  Small  Machines  Prevails — Tungs-Tone 
Needles  Popular — News  of  Month 

Los  Angeles,  Cal.,  July  5. — Not  until  the  last 
week  of  June  did  summer  really  arrive,  but  at 
last  it  is  here,  and  a  great  many  people  are 
leaving  for  the  mountains  and  beaches.  Con- 
sequently the  demand  for  small  machines  has 
begun,  also  record  business  is  fine,  especially 
in  the  popular  and  dance  numbers. 

The  demand  for  large  machines  has  dropped 
off  somewhat,  although  all  dealers  report  a  very 
good  business  for  this  season  of  the  year. 
Stocks  are  in  a  great  deal  better  condition  than 
they  have  been  for  several  years,  especially  is 
this  true  concerning  machines  of  which  all  mod- 
els are  now  obtainable.  A  great  many  records 
are  still  hard  to  get,  in  fact  such  a  thing  as  a 
complete  stock  of  records  is  an  unknown  quan- 
tity in  Los  Angeles. 

There  is  an  increasing  demand  for  Tungs- 
tone  needles,  and  the  supply  seems  to  be  di- 
minishing, most  houses  having  hundreds  of 
special  orders  awaiting  to  be  filled.  In  order 
to  make  them  go  farther,  some  of  the  dealers 
are  cutting  the  packages  in  two,  and  only  giving 
two  needles  to  each  person. 

The  tri-annual  Conclave  of  the  Knights  Tem- 
plar, given  in  this  city  from  June  18  to  24,  was 
one  of  the  greatest  conventions  ever  given  here. 
More  than  40,000  Knights  were  here,  and  the 
city  was  beautifully  decorated  in  their  honor. 
Several  of  the  local  dealers  sent  talking  ma- 
chines to  the  several  headquarters  of  the  Tem- 
plars for  the  entertainment  of  themselves  and 
their  ladies. 

The  members  of  the  talking  machine  force 
of  this  city  are  jubilant  over  the  fact  that  all 
music  stores  will  close  on  Saturdays  at  1  p.  m. 
during  the  summer  months. 

Owing  to  the  Holmes  Music  Co.  of  422  South 
Broadway  retiring  from  business,  the  Andrews 
Talking  Machine  Co.,  who  for  several  years 
has  occupied  space  in  their  store,  will  move 
later  this  month  to  350  South  Broadway,  where 
this  firm  will  occupy  the  entire  ground  floor. 

Barker  Bros,  have  lately  put  in  a  complete 
line  of  Edison  Amberolas  and  records. 

Harold  Jackson,  road  representative  for  the 
Diamond  Disc  Distributing  Co.,  of  340  South 
San  Pedro  street,  is  on  a  vacation.  Mr.  Jack- 
son, who  motors  over  nearly  his  entire  route, 
made  3,000  miles  last  month. 

The  music  department  of  Barker  Bros,  is  mak- 
ing an  exhibit,  the  first  in  this  city,  of  the 
Schloss  wagon  cabinet  for  talking  machine  rec- 
ords. The  company  will  carry  a  stock  of  the 
cabinets  in  future. 

Quality  Bassett,  a  music  dealer  of  Bristol, 

Conn.,-  recently  purchased  a  carload  of  Edison 

Diamond  Disc  phonographs,  including  many  of 
the  higher  priced  models. 


SEMNANNUAL  COLUMBIA  CATALOG 

Columbia  Graphophone  Co.  Issues  Attractive 
List  of  All  Records  up  to  June,  1916 

The  Columbia  Graphophone  Co.  has  just  is- 
sued its  regular  semi-annual  catalog  of  Colum- 
bia records.  This  catalog  is  dated  June,  1916, 
and  contains  all  Columbia  records  listed  to  date. 

This  new  publication  contains  several  changes 
in  make-up  and  appearance  which  were  em- 
bodied in  this  book  in  order  to  make  it  even 
more  valuable  to  the  dealer  than  the  previous 
editions  of  this  catalog. 

The  new  Columbia  catalog  is  divided  into 
three  parts;  one-third  of  the  book,  consisting  of 
an  alphabetical  list  of  every  Columbia  record  in 
the  general  library,  arranged  so  that  if  a  pur- 
chaser knows  the  name  of  the  record  he  wants 
to  find  he  can  do  so  without  the  slightest  incon- 
venience. The  center  of  the  book  is  devoted 
to  an  attractive  thirty-two-page  tinted  section, 
listing  the  operatic  and  concert  artists  who 
make  Columbia  records,  and  the  names  of  their 
records  are  accompanied  by  biographies  and  ar- 
tistic illustrations  of  the  different  artists.  The 
third  section  of  the  catalog  consists  of  a  classi- 
fied list  of  all  the  Columbia  records  wherein 
each  selection  is  placed  under  the  heading  or 
division  where  it  properly  belongs. 

The  value  of  this  book  is  well  summed  up  by 
William  S.  Scherman,  who  states  that  it  is  not 
only  an  order  taker,  but  an  order  maker,  for 
the  classified  division  acts  as  a  powerful  stimu- 
lant to  increased  record  sales  by  suggesting  to 
the  purchaser  records  similar  to  the  one  he  is 
purchasing. 

Typographically  the  new  Columbia  catalog  is 
beyond  the  slightest  criticism,  for  it  represents 
the  combined  efforts  of  a  number  of  the  coun- 
try's leading  type  experts. 

EPSTEIN  &  BERDY  DISSOLVE 

The  firm  of  Epstein  &  Berdy,  formerly  oper- 
ating stores  at  1198  Fulton  street,  Brooklyn,  N. 
Y.,  and  2977  Third  avenue,  New  York  City,  has 
been  dissolved  by  mutual  agreement.  The 
Brooklyn  store  is  now  under  the  sole  manage- 
ment of  Wm.  Berdy,  while  the  New  York 
store  will  be  controlled  entirely  by  Louis  Ep- 
stein, each  one  assuming  responsibility  for  the 
present  and  future  liabilities  of  the  individual 
stores.  Each  store  will  handle  a  full  line  of 
Victor  Victrolas  and  records. 


J.  ADLER  VISITS  PATHE  OFFICES 

A  recent  visitor  to  the  executive  offices  of 
the  Pathe  Freres  Phonograph  Co.,  New  York, 
was  J.  Adler  of  the  Globe  Furniture  Co.,  Brad- 
dock,  Pa.,  who  called  to  discuss  plans  for  fall 
business  with  J.  F.  Collins,  sales  manager  of  the 
Pathe  Freres  Co.  Mr.  Adler  stated  that  in 
the  short  time  he  had  handled  the  Pathe  line 
he  had  closed  a  remarkable  business,  and  that 
he  looks  forward  to  a  decided  increase  in 
sales  with  the  coming  of  the  fall  and  holiday 
business. 


Two  New  Xriton  Winners 

-ANNOUNCING  the  only  single  spring,  worm  drive  motor  of  American  manufacture.  A  substantially  built 
motor  of  standard  quality,  playing  with  absolute  accuracy  of  universal  speed  from  beginning  to  end  of  a  record. 
Ready  for  delivery.    Sample  sent  on  receipt  of  $2.75,  complete  with  ten  inch  turn  table. 

Tone  arm  and  reproducer  No.  4.  Reproducing  tone  of  unexcelled  clearness  and  brilliancy.  The  arm  is  of  handsome, 
unusually  dignified  lines,  highly  nickel-plated,  performing  everything  that  may  be  expected  of  a  tone  arm.  Ready  for 
delivery.    Complete  sample  sent  on  receipt  of  $2.00. 

Other  motors  of  our  manufacture:  Single  spring  gear  motor,  complete  with  ten  inch  turn  table,  $1  65;  double  spring, 
worm  drive  motor,  playing  two  twelve  inch  records  with  one  winding,  motor  without  equal,  complete  with  twelve 
inch  turn  table,  accurate  speed  tabulator,  $4.25. 

We  also  make  tone  arms  and  sound  boxes  ranging  in  prices  from  $1 .00  to  $3.75  per  set. 

Triton  Phonograph  Co.,  41  Union  Sq.,  New  York 


68 


THE    TALKING    MACHINE  WORLD 


HALLET  &  DAVIS  GET  PATHE  LINE 


Arrangements  Made  Whereby  Weil-Known 
Piano  Firm  Will  Handle  the  Pathe  Pathe- 
phone  Machines  and  Records  Through  Its 
Dealers — Will  Carry  Complete  Stock 


to  have  a  distribution  through  channels  which 
should  aid  immeasureably  in  developing  and  in- 
creasing Pathe  popularity. 


Announcement  was  made  this  week  by  the 
Hallet  &  Davis  Piano  Co.,  whose  executive 
headquarters  are  at  146  Boylston  street,  Bos- 
ton, with  New  York  offices  at  18  East  Forty- 
second  street,  that  this  company  has  secured 
the  complete  line  of  phonographs  and  records 
of  the  Pathe  Freres  Phonograph  Co.,  29  West 
Thirty-eighth  street,  New  York,  for  distribution 
among  the  several  hundred  piano  merchants 
throughout  the  country  handling  the  Hallet  & 
Davis  pianos  and  player-pianos.  This  move 
manifests  once  again  the  progressiveness  of 
this  company,  which  has  always  been  well 
known  for  making  far-sighted  business  deals. 
With  the  concluding  of  the  arrangements  the 
Hallet  &  Davis  Piano  Co.  becomes  the  first 
piano  manufacturer  to  furnish  their  dealers  with 
a  full  outside  line  of  phonographs  and  records. 

This  company  has  followed  the  policy  which 
has  been  pursued  by  the  house  for  many  years 
of  placing  at  the  disposal  of  the  piano  mer- 
chants who  handle  their  instruments,  a  most 
complete  line  of  product.  This  concern  holds 
the  distinction  of  being  the  first  Eastern  man- 
ufacturer to  furnish  their  dealers  with  a  com- 
plete line  of  instruments,  as  well  as  having  de- 
veloped the  Virtuolo,  which  has  become  recog- 
nized as  one  of  the  most  efficient  player-pianos 
on  the  market.  Vrith  the  new  line  of  Pathe 
phonographs  and  Pathe  discs,  Hallet  &  Davis 
dealers  will  be  assured  of  meeting  all  competi- 
tion from  whatever  angle  it  may  come. 

E.  A.  Widmann,  president  of  the  Pathe 
Freres  Phonograph  Co.,  referring  to  the  con- 
summation of  this  deal  expressed  his  keen 
pleasure  at  having  the  Hallet  &  Davis  Co.  num- 
bered among  the  Pathe  jobbers.  Mr.  Widmann 
states  that  the  many  stores  handling  the  Hallet 
&  Davis  line  will  enable  the  Pathe  Freres  Co. 


BROWN  DEBATES  STEPHENS  BILL 

Advertising  Manager  of  the  Victor  Co.  Has  In- 
teresting Debate  with  E.  L.  Howe 


One  of  the  most  interesting  features  of 
Wednesday's  session  at  the  annual  convention 
of  the  Advertising  Clubs  of  the  World,  held  in 
Philadelphia  last  week,  was  a  spirited  debate 
over  the  Stephens-Ashurst  bill  which  is  pend- 
ing in  Congress.  This  bill  seeks  to  prohibit 
price-cutting  on  articles  widely  advertised  and 
bearing  trade-marks. 

The  debate,  which  was  held  before  the  retail 
advertisers'  department  of  the  convention  was 
between  E.  L.  Howe,  executive  secretary  of  the 
National  Retail  Dry  Goods  Association,  and  H. 
C.  Brown,  advertising  manager  of  the  Victor 
Talking  Machine  Co.  Mr.  Howe  spoke  in  op- 
position to  the  bill  and  Mr.  Brown  in  its 
favor. 

Mr.  Brown  contended  that  the  Stephens- 
Ashurst  measure  deserved  the  support  of  the 
advertising  men.  Price-cutting,  he  said,  had 
ruined  many  department  stores  in  New  York 
City,  and  was  mainly  responsible  for  several 
recent  failures.  He  said  it  was  not  a  fair  way 
of  doing  business — that  customers  who  paid 
less  for  some  articles  at  bargain  sales  paid 
proportionately  more  on  other  goods  to  make 
up  for  it.  Otherwise,  he  said,  the  merchant 
could  not  do  business. 

"Price-cutting  is  merely  intended  to  get  peo- 
ple into  the  stores  in  order  that  they  may  be 
induced  to  buy  something  else,  the  price  of 
which  has  been  boosted,"  he  said.  "Maintain- 
ing the  price  is  a  protection  to  the  public 
against  exploitation  and  to  the  manufacturer, 
who,  by  his  own  efforts  and  by  advertising,  has 
established  a  market  for  his  wares." 

He  quoted  price-cutting  advertisements  pub- 
lished by  one  New  York  firm  to  prove  that  it 
was  selling  the  articles   below  the  wholesale 


price,  a  thing  it  could  not  do  unless  it  hoped 
to  make  up  the  deficit  in  some  way. 

"If  merchants  want  to  cut  prices,  let  them 
establish  trade-marks  of  their  own,"  he  said. 
"But  it  is  my  belief  that  the  days  of  bargain- 
ing are  over.  When  the  department  stores  are 
pushing  ahead  to  the  extent  of  making  our 
women  wear  straw  hats  in  January,  things 
have  gone  as  far  as  they  can." 


The 


TALKING  MACHINE  EXPORTS 

Figures    for    April    Presented — Exports 
Show  Increase  for  the  Month 


Washington,  D.  C,  July  7. — In  the  summary 
of  the  exports  and  imports  of  the  commerce  of 
the  United  States  for  the  month  of  April,  1916 
(the  latest  period  for  which  it  has  been  com- 
piled), which  has  just  been  issued  by  the  Bureau 
of  Statistics  of  the  •  Department  of  Commerce 
and  Labor,  the  following  figures  relating  to 
talking  machines  and  supplies  are  set  forth: 

Talking  machines  to  the  number  of  4,410,  val- 
ued at  $127,292,  were  exported  for  April,  1916, 
as  compared  with  2,748  talking  machines,  valued 
at  $75,614,  sent  abroad  in  the  same  month  of 
1915.  The  total  exports  of  records  and  supplies 
for  April  were  valued  at  $129,558,  as  compared 
with  $62,861  in  April,  1915.  For  the  ten  months 
32,657  talking  machines  were  exported,  valued 
at  $964,238,  and  records  and  supplies  valued  at 
$793,827  were  sent  abroad  for  that  period. 


Wm.  S.  Scherman,  of  the  Columbia  adver- 
tising department,  left  Saturday  for  a  fort- 
night's vacation — destination  unknown.  With 
the  characteristic  temperament  of  the  modern 
advertising  man  Mr.  Scherman  prefers  to  wan- 
der where  his  fancy  dictates. 


R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Co.,  returned  from  a  week's  visit  to  the  up- 
State  cities  in  his  territory,  which  include 
Rochester,  Albany  and  Buffalo.  He  states  the 
business  outlook  in  this  section  is  splendid. 


No.  38  Edison  B80  Cabinet  No.  58  Victrola  Cabinet  No.  61  Columbia  Cabinet 

HFR70{^     A RIMPT^l  are  made  for  a11  types  of  talking  machines- 

nLI\£<U\i  V^/AOll^l  lli  1  O  Several  of  the  new  models  are  shown  above, 
and  you  can  see  that  the  designs  represent  the  latest  word  in  cabinet  architecture.  All  of  these 
three  are  excellent  sellers  and  many  dealers  are  making  money  by  showing  customers  how  it  is  to 
their  advantage  to  own  a  Herzog  cabinet. 

HERZOG  ART  FURNITURE  COMPANY,  Saginaw,  W.  S.,  Mich. 


THE   TALKING   MACHINE  WORLD 


69 


WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
a  "Situation"  advertisement  intended  for  this  Depart- 
ment to  occupy  a  space  of  four  lines,  apate  measure, 
and  it  will  be  inserted  free.  Replies  will  also  be  for- 
warded without  cost.  Additional  space  will  be  at  the 
rate  of  25c.  per  line.  If  bold  faced  type  is  desired  the 
cost  of  same  will  be  35c.  per  line.  Business  oppor- 
tunities 25c.  per  line. 


MANUFACTURERS,  Jobbers,  Retailers  and 
every  description  of  Talking  Machine  dealers: 
I  will  pay  cash  for  Remainders  of  any  quantity. 
We  are  in  the  market  for  complete  bankrupt 
stocks  and  new  records  of  all  descriptions. 
When  any  part  of  your  stock  is  for  sale,  for 
quick  action,  write  J.  I.  Williams  Book  Co.,  533 
Main  St.,  Worcester,  Mass. 


WANTED — Large  concern  wants  young 
salesman  as  head  of  its  Victrola  department  in 
central  western  city  of  four  hundred  thousand. 
Must  be  a  sure  shot  closer,  one  who  can  enthuse 
sales  people  under  him  and  show  them  how. 
Don't  reply  if  you  use  liquor  in  any  way  or 
have  other  bad  habits.  No  floaters  wanted.  Ad- 
dress "Box  330,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 


WHOLESALE  VICTOR  distributer  needs 
talking  machine  salesmen.  Address  "L.  M.  R.," 
care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 


Ready  at  Last 

The  Melophone 

Handy      Portable       Light  Compact 
Convenient  Golden  Toned 


For  Home  and  Country  Place,  for  the  Library 

and  the  Dining  Room,  for  the  Camp,  the  Yacht 

and  the  Canoe,  for  the  Journey,  the  Home 

Musicale  and  the  Impromptu  Dance. 

13  x  14!^  x  8  inches.    Plays    four  ten-inch 

records  at  one  winding  and  all  makes  of  Disc 

Records. 


f X  L  KW G  MA  CHINE. 
COMPANY,  INC., 

376-378-380  LAFAYETTE  STREET 
CITY  OF  NEW  YORK.  N.Y. 


U.  S.  and  Canada  Patentees  and  Sole  Makers 
Also  Makers  of  the 
MELLOWTONE,  No.  Ill 


List  Price  $Jg  17x19x12^  inch 


The  greatest  phonograph  value  ever  offered. 
Samples  will  be  sent  to  dealers  on  receipt  of 
?io.oo.   Liberal  Discounts. 


Will  Exchange  for  Records 

I  have  a  complete  set  of  TALKING 
MACHINE  WORLD   from  June, 
1906,  to  June,  1916.  Will  exchange 
for  best  offer  of  records. 
Address 

H.  C.  FABER,  Monongah,  W.  Va. 


WANTED — Young  man  to  assist  in  wholesale  Victor  de- 
partment. State  age,  experience  and  salary  expected. 
Send  reply  to  "Box  338,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 


POSITION  WANTED — Experienced  young  woman,  cap- 
able of  handling  talking  machine  department,  desires  to 
make  change.  A-l  references.  Address  "Box  339,"  care 
The  Talking  Machine  World,  373  Fourth  Ave.,  New  York 
City. 


POSITION  WANTED  by  a  young  man  who  is  thor- 
oughly acquainted  in  the  Victor  products;  desires  position 
as  inside  salesman.  Capable  of  furnishing  first-class  refer- 
ence. Address  "Box  337,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 


CABINET  SUPERINTENDENT  desires  to  make  a 
change.  Now  connected  with  one  of  the  largest  phono- 
graph manufacturers  in  this  country.  Have  had  twenty- 
hve  years'  practical  cabinet  experience,  and  thoroughly  un- 
derstand cabinet  manufacturing  and  designing  in  every  de- 
tail. Address  "Competent,"  care  The  Talking  Machine 
World,  373  Foufth  Ave.,  New  York  City. 


MR.  MANUFACTURERS — An  all-around  experimental 
inventor  of  improvements  and  thorough  practical  knowledge 
with  a  ten-year  experience  in  the  talking  machine  manu- 
facturing line,  desires  position  to  take  charge  of  a  talking 
machine  manufacturing  plant  with  reliable  firm.  Will  go 
anywhere.  Best  of  references.  Address  "Box  340,"  care 
The  Talking  Machine  World,  373  Fourth  Ave.,  New  York- 
City.  .  .. 


POSITION  WANTED— Buyer  or  inspector  for  your 
Cabinet  Department  by  an  experienced  furniture  man,  who 
understands  woodwork  construction.  Highest'  reference. 
"Box  334,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York. 


POSITION  WANTED— Young  man,  age  27,  desires 
position  with  reliable  firm;  thoroughly  competent  and  un- 
derstands all  details,  purchasing  parts,  repairing  and  assem- 
bling. Best  references.  Address  "Box  335,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New  York. 


YOUNG  MAN  WANTED— Gentile,  to  take  charge  of 
new  Brooklyn  suburban  talking  machine  store,  spend  part 
time  inside  and  part  outside  selling;  make  slight  repairs. 
Write  only,  stating  experience  and  salary  and  commission 
wanted,  to  N.  W.  Herrington,  1543  East  Fourteenth  St., 
Brooklyn,  N.  Y. 


POSITION  WANTED— A  first-class  Victrola  and  talk- 
ing machine  mechanic,  with  18  years'  experience  in  the 
talking  machine  business,  also  factory  experience,  and 
possessing  inventive  ability  and  a  thorough  knowledge  of 
spring  motors,  sound  boxes,  etc.  Good  sound  box  assem- 
bler. Desires  position  with  reliable  firm.  Will  go  any- 
where. "Box  336",  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York. 


TO  INCREASE  OUTPUT 


C.  M.  Mayers,  sales  manager  of  the  Castle 
Phonograph  Co.,  New  York,  announced  this 
week  that  the  company  had  completed  arrange- 
ments whereby  its  output  will  be  increased 
fully  150  per  cent,  by  the  first  of  the  year.  The 
company  had  been  endeavoring  for  some  time 
to  secure  additional  manufacturing  facilities, 
in  order  to  handle  its  growing  trade.  Mr.  May- 
ers is  now  arranging  to  open  a  distributing  cen- 
ter in  Chicago  and  another  office  in  a  leading 
city  in  the  far  West  which  will  enable  the  com- 
pany's dealers  to  secure  maximum  service.  At 
the  present  writing  the  Castle  Phonograph  Co. 
is  concentrating  on  the  manufacture  of  the 
Style  "E"  model,  retailing  at  $30. 


UNITED  CO.  TAKES  LEASE 


The  United  Talking  Machine  Co.,  of  Newark, 
N.  J.,  has  leased  the  second  floor  at  174  Emmett 
street,  Newark,  for  a  term  of  years.  The  lease 
was  made  through  the  real  estate  firm  of  Louis 
Schlesinger,  Inc. 


AND5  KOCH 

Manufacturer 

KOCH-O-PHONE 

Phonographs,  Paris,  Tone  Arms,  Sound  Boxes, 
Records,  etc. 

Write  for  samples  and  prices 

296  Broadway,  New  York 


HARPVOLA 

Price  $10.00 

DISTRIBUTERS  WANTED 

HARPVOLA  TALKING  MACHINE  CO. 

HARRISBURG,  PENNA. 


GEO.  W.  LYLE  WITr^DOMESTIC  CORP. 

Well  Known  Talking  Machine  Man  Becomes 
Sales  Agent  for  This  Company  With  Offices 
in  New  York — Will  Co-operate  with  Dealers 

George  W.  Lyle,  who  for  many  years  was 
vice-president  and  general  manager  of  the  Co- 
lumbia Graphophone  Co.,  New  York,  has  be- 
come associated  with  the  Domestic  Talking 
Machine  Corp.,  of  Philadelphia,  Pa. 

Mr.  Lyle  has  leased  offices  at  111  Broadway, 
Suite  815,  New  York,  where  he  will  make  his 


Geo.  W.  Lyle 

headquarters  as  sales  agent  for  this  company. 
He  is  now  engaged  in  organizing  a  capable 
sales  staff,  which  will  co-operate  with  the  deal- 
ers and  render  them  valuable  and  practical  as- 
sistance. 

Mr.  Lyle  is  thoroughly  familiar  with  every 
phase  of  the  talking  machine  industry  and  he 
is  especially  well  qualified  to  co-operate  with 
the  dealers,  as  he  understands  and  appreciates 
their  problems. 

Since  his  retirement  from  active  business  a 
little  over  a  year  ago  Mr.  Lyle  has  been  direct- 
ing the  destinies  of  a  large  farm,  but  was  per- 
suaded to  re-enter  the  talking  machine  busi- 
ness by  Horace  Sheble,  founder  of  the  Domes- 
tic Talking  Machine  Corp.,  and  one  of  Mr. 
Lyle's  old  friends. 

SECURES  AGENCY  FOR  S0N0RA 

Waco,  Tex.,  July  10. — The  local  agency  for  the 
Sonora  phonograph  has  been  secured  by  the 
Goldstein-Migel  Co.,  a  prominent  music  house 
in  this  section.  The  superintendent  of  the 
Sonora  department  will  be  J.  B.  Nolan,  who 
has  had  several  years  experience  in  the  talk- 
ing machine  line,  having  formerly  been  sales- 
man in  Illinois  for  the  Haddorff  Music  House. 

SINGLE  SPRING 
Straight-gear 

MOTORS 

play  2-10"  or  1-12" 
record  in  one  winding 

$  1.50  each 
in  quantities 

This  includes  all  trim- 
mings together  with 
10"  turn  table. 

Prompt  Delivery 

 '  Send  $2.00  for  sample  — — - 

ARROW  f  A   207  Market  St. 

MOTOR  v"*  Newark, N.J. 


70 


THE    TALKING    MACHINE  WORLD 


TWO  NEW  APPOINTMENTS 


R.  G.  Craig  Appointed  Head  of  New  York  Talk- 
ing Machine  Co.'s  Efficiency  Department — W. 
G.  Porter  Joins  Staff  in  Executive  Office 


signal  success  of  the  New  York  Talking  Ma- 
chine Co.'s  efficiency  work  will  doubtless  be 
augmented  under  Mr.   Craig's  direction. 

W.  G.  Porter,  who  has  been  covering  New 
York   and   Pennsylvania   territory   during  the 


R.  W.  Morey,  general  manager  of  the  New 
York  Talking  Machine  Co.,  New  York,  Victor 


r 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,    producing  a  most 
uniform  and  highly  polished  product. 
We  manufacture  ALL  parts  of  Talking 
Machines 

Dixon  Manufacturing  Co.,  Inc. 

295  FIFTH  AVENUE  NEW  YORK 


TO  MANUFACTUREJHE  MAN0PH0NE 

James  Manoil  Co.,  60  Broadway,  New  York, 
Makes  Announcement  of  New  Line  of  Ma- 
chines—B.  Abrams  to  Be  Vice-President  and 
General  Manager — Factory  at  Newburg 


R.  G.  Craig 

distributer,  announced  this  week  the  appoint- 
ment of  R.  G.  Craig  as  head  of  the  company's 
efficiency  department.  Mr.  Craig  will  also  de- 
vote considerable  time  to  the  sales  division, 
and  will  endeavor  to  co-operate  with  Victor 
dealers  even  more  closely  than  the  company 
has  in  the  past. 

Mr.  Craig  has  been  connected  with  the  New 
York  Talking  Machine  Co.'s  sales  department 
for  the  past  year  and  a  half,  and  during  that 
time  has  visited  Victor  dealers  throughout  the 
East.  He  is  therefore  well  qualified  to  extend 
real  service  to  the  company's  dealers,  and  the 


W.  G.  Porter 

past  year,  has  also  joined  the  staff  of  the  ex- 
ecutive officers,  and  will  be  associated  with 
the  sales  and  efficiency  division.  Mr.  Porter, 
during  the  short  while  he  visited  the  trade, 
earned  the  friendship  and  esteem  of  his  deal- 
ers, and  he  will  work  along  lines  that  cannot 
fail  to  be  profitable  to  the  company's  dealers. 


C.  H.  Dietrich,  talking  machine  dealer  of 
154  Monticello  avenue,  Jersey  City,  N.  J.,  was 
among  the  business  men  who  had  a  special  dis- 
play during  the  recent  "Made  in  Jersey  City 
Week"  in  that  city. 


Announcement  was  made  this  month  by  the 
James  Manoil  Co.,  Inc.,  with  executive  offices 
at  60  Broadway,  New  York,  of  the  manufacture 
of  the  Manophone.  B.  Abrams,  formerly  owner 
of  the  Grand  Talking  Machine  Co.,  of  Brooklyn, 
will  be  vice-president  and  general  manager  of 
the  company.  The  other  officials  of  the  con- 
cern are  James  Manoil,  president;  Enrique 
Paats,  owner  of  the  Hercules  Mineral  Water 
Co.,  treasurer;  while  the  directors  are  James 
Manoil,  A.  Livingston  Norman,  of  Anderson, 
Iselin  &  Anderson,  and  Emil  Oppenheim,  of 
Oppenheim  &  Co. 

While  the  executive  offices  of  the  company 
are  at  60  Broadway,  the  factory  is  located  in 
Newburgh,  N.-  Y.,  where  up-to-date  facilities 
are  maintained  for  the  manufacturing  of  ma- 
chines. Five  styles  of  machines  are  now  being 
put  on  the  market. 

Mr.  Manoil,  president  of  the  company,  was 
for  a  number  of  years  general  manager  for 
Slocum,  Aaron  &  Slocum,  exporters  and  manu- 
facturers. Mr.  Abrams  has  had  several  years' 
experience  in  the  talking  machine  business. 


LO 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 


Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak.  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  19Msx 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  I9y8x 
225/s  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas  VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


Supplement — The  Talking  Machine  World,  July  15,  IQ16 


Otto  Heineman  Phonograph  Supply  Co. 


INCORPORATED 


25  WEST  45th  STREET,  NEW  YORK 
FACTORY:  ELYRIA,  OHIO 


Central  West  Division 
CHICAGO,  ILL. 
19  West  Jackson  Boulevard 

S.  A.  RIBOLLA.  Sales  Mgr. 


Southern  Division 
ATLA  N  T  A ,  G A 
3234  Fairlie  Street 

C.   H.   ANNIS.  Sales  Mgr. 


Northern  Pacific  Coast  Division 
SEATTLE,  WASH. 
218  Second  Ave.,  So. 
JOSEPH  M.  ABRAMS.  Sales  Mgr. 


The  Home   of   Heineman   Motors,  Elyria,  O. 
The  Largest  and  Busiest  Phonograph  Motor  Factory  in  the  World. 
24  Hours  Per  Day — 6  Days  a  Week. 


CJ)e  ©tto  2|ctneman  Pjonograpl)  ismpplp  Co. 

takeg  pleasure  tn  announcing  ttjat  tfje  Motoring  neto  anb 
abbtttonal  bepartment£  at  ttg  (Elprta  factory  are  nob  reabp 
ant)  tn  tooriung  styape: 

1.  Brining  Jflachineg. 

2.  iPuncf)  pressing;  jflachines. 

3.  Automatic  hereto  jfttlachines;. 

4.  Assembling  department. 

5.  Cone  Arm  department. 

Witty  tfjege  tncrea^eb  factlttte*  ioe  can  a&tfure  our  traue  prompt 
beltbertes  on  tfjetr  motor,  tone  arm  anb  sounb  box  orbersL 
let  Hetneman  quatttp  anb  co  operation  be  at  pour  £erbtce. 


THE   TALKING    MACHINE  WORLD 


71 


Talking  Machine  Supplies 
and  Repair  Parts 

SPECIALTIES:  MAIN  SPRINGS,  GOVERNOR 
SPRINGS   AND   SOUND    BOX  PARTS 

THE  RENE  MANUFACTURING  CO- 

HILLSDALE,  NEW  JERSEY 


ONLY  WAY  TO  TAKE  A  VACATION 

Says  Arthur  D.  Geissler,  Is  to  Pack  Up  Some 
Day  and  Start  Out  Without  Knowing  Where 
You  Are  Going — How  it  Worked  Out 

"The  only  way  to  take  a  vacation  and  get  a 
real  rest  is  to  pack  up  some  day  and  start  out 
without  knowing  where  you  are  going,  when 
you  are  coming  back  and  where  you  will  sleep 
from  one  night  to  the  other,"  said  Arthur  D. 
Geissler,  vice-president  of  the  New.  York  Talk- 
ing Machine  Co.,  New  York  Victor  distributer, 
who  returned  last  week  from  an  automobile 
trip  which  carried  him  into  parts  of  Canada. 

When  asked  to  explain  his  cryptic  advice, 
and  for  an  account  of  his  trip,  Mr.  Geissler  said: 
"I  reached  the  office  one  day  feeling  pretty  well 
fagged  out  and  as  the  day  progressed  I  wanted 
to  get  away  from  business,  family  and  friends. 
During  the  course  of  the  afternoon  I  'phoned 
out  to  the  house  to  have  a  few  clothes  packed 
in  a  grip,  instructed  my  chauffeur  to  meet  me, 
and  left  with  no  idea  when  I  would  return. 

"When  my  chauffeur  asked  for  instructions 
I  told  him  'to  go  north,'  and  that  was  my  only 
itinerary.  That  night  I  spent  in  the  heart  of 
the  Berkshires  at  a  little  place  called  Redman 
Inn.  From  there  I  went  through  the  White 
Mountains  and  the  lake  resorts  in  that  vicinity. 

"One  night  we  stopped  just  outside  of  New- 
port, Vt,  and  found  a  little  farm  with  the  sign 
out,  'Summer  Boarders  Wanted.'  This  seemed 
infinitely  more  attractive  than  any  commercial 
hotel  in  the  town,  so  I  decided  to  stay  there 
for  the  night,  using  as  a  garage  a  space  in  the 
front  yard,  topped  by  a  huge  oak  tree. 

"Tn  the  evening  our  hostess  entertained  us 
with  one  of  the  first  types  of  Tel-Elec.tric  piano 
players,  and  she  seemed  to  be  greatly  interest- 
ed in  me  when  she  learned  that  I  was  con- 
nected with  the  Victor  business.  She  told  me 
that  she  had  saved  a  little  more  than  $100  to- 
wards a  Victrola,  which  she  was  convinced 
would  make  her  house  the  most  popular  resort 
in  that  section.  The  next  morning  I  called  up 
New  York  and  managed  to  dig  up  a  Victrola 
which  had  been  traded  in  by  a  dealer  and  had 
a  second-hand  license.  Our  little  landlady  was 
overjoyed  with  the  machine,  and  I  suppose  that 
by  now  the  little  farm  with  its  modest  retire- 
ment, which  served  to  attract  travelers  on  the 
highway  is  in. the  throes  of  a  full-fledged  musi- 
cal entertainment. 

"The  next  morning  found  us  in  Quebec,  and 
one  of  the  most  enjoyable  parts  of  the  trip  was 
putting  the  'car'  on  board  the  steamer  at  Que- 
bec and  going  up  the  St.  Lawrence  to  Montreal. 
That  part  of  the  journey  back  from  Montreal  is, 
in  my  opinion,  the  ideal  motor  tour  of  this 
country  Around  Lake  Champlain  and  Lake 
George,  through  the  Adirondacks,  down  the 
Hudson  and  through  the  haunts  of  Rip  Van 
Winkle,  making  a  trip  of  over  400  miles  over 
the  best  State  roads  in  the  East. 

"We  covered  1,560  miles  in  nine  days  without 
an  itinerary,  and  I  believe  that  this  kind  of  a 
trip,  which  nature  has  made  possible,  seems  to 
have  been  laid  out  for  the  special  benefit  of  the 
haphazard  motorist." 


George  A.  Baker,  assistant  advertising  man- 
ager of  the  Columbia  Co.'s  local  distributing 
division,  is  back  from  a  week's  rest. 


FOREIGN  RECORD  ACTIVITIES 

Columbia    International     Record  Department 
Salesmen   Hold  Interesting  Meeting 

There  was  held  recently  at  the  offices  of  the 
International  record  department  of  the  Colum- 
bia Graphophone  Co.,  a  meeting  of  a  number 
of  the  company's  salesmen  who  specialize  on 
this  division  of  Columbia  record  business. 
Among  those  who  attended  the  meetings  were 
Lambert  Friedl,  Pittsburgh,  Pa.;  A.  Thalmeyer, 
Philadelphia,  Pa.,  and  Mr.  Blimke,  Chicago,  111. 
Anton  Heindl,  head  of  the  Columbia  Co.'s  inter- 
national record  department,  provided  a  number 
of  interesting  topics  for  discussion,  and  the 
meetings  were  very  successful.  The  Columbia 
Co.'s  international  record  business  has  increased 
tremendously  the  past  few  years  and  is  now  an 
important  factor  throughout  the  country. 

BUSINESS  HAS  TRIPLED 

Success  Achieved  by  the  Mickel  Bros.  Co  ,  of 
Des  Moines,  in  Their  Business 


Des  Moines,  Ia.,  July  5. — In  line  with  the  gen- 
eral policy  of  improving  service  extended  Vic- 
tor dealers,  Mickel  Bros.  Co.,  distributers  in 
Iowa,  recently  completed  extensive  improve- 
ments in  their  general  office  and  warehouse, 
120  South  Sixth  avenue.  A  substantial  dis- 
play and  demonstrating  room  handsomely 
equipped  and  furnished  has  been  added  for 
the  reception  of  dealers  and  their  customers. 
The  room  is  finished  in  English  brown  ma- 
hogany, and  with  a  general  line  of  sample 
machines,  gives  the  dealer  an  idea  of  proper 
dignity  and  value  of  display.  The  warerooms 
have  been  practically  rebuilt  with  time-saving- 
record  stock  racks  and  shelves. 

Mickel  Bros.  Co.,  though  young  in  the  field 
of  jobbers,  have  developed  a  large  clientele  of 
dealers.  The  local  Des  Moines  office  is  under 
the  management  of  W.  P.  Deal,  recently  a 
Victor  factory  traveler,  who  is  proud  to  state 


that  since  his  control  the  general  business  has 
tripled  in  comparison  with  previous  years. 
Mickel  Bros.  Co.  find  courtesy,  promptness  and 
energy  the  foundation  for  their  success. 

THE  PROBLEM  OF  SUCCESS 

Gentle  Manner  and  Winning  Voice  Always  Win 
Friends,  Especially  in  the  Commercial  World 

Successful  business  men  value  their  time 
often  more  than  the  best  line  of  goods  you  can 
give  them.  If  you  beat  about  the  bush  to  a 
tactful  man  he  will  show  his  impatience  by 
scowling,  and  if  you  do  the  same  thing  to  a 
candid  man  he  will  exclaim,  "Well,  what  can  1 
do  for  you?" 

Coming  to  the  point  does  not  mean  aggres- 
siveness. Modesty  wins  even  in  business.  It 
is  especially  valuable  in  combating  an  aggres- 
sive nature.  A  positive  and  negative  force  pre- 
vails in  business  as  well  as  in  electricity.  A 
gentle  manner  and  a  pleasant  voice  always  win 
friends,  especially  in  the  business  world. 

They  give  greater  weight  to  your  logical  and 
concise  facts.  A  convincing  manner  shows  per- 
fect self-control  and  a  knowledge  of  men.  Show 
that  you  have  something  worth  while  to  say 
and  offer  by  your  voice,  your  carriage  and  walk. 
This  is  poise,  and  poise  means  that  you  are 
even  more  confident  of  your  goods  than  of  your- 
self. This  says  to  your  customer,  "I  have  come 
to  force  this  on  you." 

A  successful  man  tells  us  that  the  time  has 
come  when  business  men,  along  with  all  others, 
must  educate  their  faculties.  They  must  learn 
how  to  overcome  obstacles  and  to  break  down 
barriers  by  stating  the  value  of  goods.  It  is 
your  business  to  see  your  argument  from  the 
beginning  and  to  express  it  with  clearness  and 
precision. 

If  you  wish  to  win  in  business  it  is  your  duty 
not  alone  to  analyze  the  science  of  business  but 
the  thinking  of  your  mind.  You  may  imagine 
that  it  is  as  natural  for  you  to-  think  clearly  and 
logically  as  it  is  to  breathe.  It  is  not.  The 
fewest  are  given  this  gift,  but  it  can  be  acquired 
by  years  of  hard  work  and  a  desire  to  win. 

NEW  PATHE  DEALER 

The  Pathe  Pathephone  Shop  is  the  name  of  a 
new  store  ope-ned  this  week  at  3904  Broadway, 
New  York.  This  store,  which  is  located  in  the 
heart  of  the  uptown  residential  district,  will 
handle  a  complete  line  of  products  of  the  Pathe 
Freres  Phonograph  Co. 

The  capitalization  of  the  Boston  Book  Co., 
73  Broad  street.  Brooklyn,  N.  Y.,  is  $5,600  in- 
sead  of  $2,500  as  recently  published.  Julius 
Alter  is  president.  This  company  makes  talk- 
ing machine  record  albums. 


TO  JOBBERS: 

We  have  on  hand  a  quantity  ot  l23/32 
inch  first  quality  MICA  diaphragms  for 
immediate  delivery.  Price  $12  per  hun- 
dred. Other  sizes  and  prices  upon  request 

JAMES  FRAZEE 
30  Church  St.,  New  York 


We  have  on  hand  2,000  of  the  above  illustrated  phonograph 
which  we  will  sell  as  a  job  lot  at  $2.75  each. 


Cleartone  Phonographs 


Write  for  our  new  CATALOG 

the  first  of  its  kind  in  America,  illustrating  32 
different  styles  of  phonographs,  retailing  from 
$4  to  $200.  Our  catalog  also  contains  1  32 
illustrations  of  various  parts  and  equipment  of 
everything  required  in  the  phongraph  industry. 

Lucky  13  Phonograph  Co. 


3  East  12  th  Street 


New  York 


72 


THE    TALKING    MACHINE  WORLD 


Style  300— $30.00 


is  the  result  of  years  of  thouc 
been  thoroughly  conversant  w 
inception.  Knowing  the  requi 
in  general,  they  have  produce 
cessfully  meets  them,  but^also 
which  can  be  used  as  new  ta 


The  Manophone  is  one  of  the  few  machines 
on  the  market  which  represents  how  well  a 
phonograph  can  be  made  and  not  how  cheap. 

The  manufacturers  of  the  Manophone  have  put  the.  very 
best    material    and    workmanship    into   its  construction. 


Style 


Our  factory  located  at  Newburgh,  N.Y.,  where  shipping  facilities  ani 

saving  devices  for  the  manufacture  of  phonograph, 


The  James  Manoil  Co. 
is  not  a  new  corpora- 
tion, but  has  had  years 
of  extensive  business 
experience.  It  has  a 
complete  and  efficient 
organization  fully  de- 
veloped to  successfully 
cope  with  the  require- 
ments of  the  talking 
machine  industry. 


Write  Immediately  for  further  information,  terms,  prices. 


JAMES  MANOIL 


Style  750— $75.00 


Executive  Offices: 

60  BROADWAY,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


73 


ujnd  study  by  men  who  have 
.pe  talking  machine  since  its 
its  of  the  trade  and  the  public 
cfbnachine  which  not  only  suc- 
>dies  certain  exclusive  features 
points  by  the  dealer. 


Style  500— $50.00 


ar 


The  Manophone,  owing  to  its  exclusively 
constructed  tone-arm,  plays  all  makes  of 
records  perfectly. 

It  is  made  in  five  sizes.  Its  cabinet  designs  have  distinctive  in- 
dividuality and  beauty.     The  line  is  complete  in  every  detail. 


advantageous  is  equipped  with  most  modern  machinery  and  labor- 
P  hat  the  highest  grade  workmanship  is  guaranteed. 


A  national  advertis- 
ing campaign  to  the 
consumer  will  be 
launched  in  the  inter- 
ests of  the  dealers 
handling  the  Mano- 
phone. Every  ad- 
vertising aid  possible 
is  assured  the  retailer. 


i  territory  granted  in  the  United  States  and  foreign  countries. 

pOMPANY,  Inc. 

Factory : 

NEWBURGH,  N.  Y. 


Style  1000— $100.00 


74 


THE   TALKING    MACHINE  WORLD 


UTILIZING  WINDOW  DISPLAY 

Mrs.  E.  Byrne  de  Witt  Utilizes  Both  Ware- 
rooms  and  Window  for  Display  Purposes 


Those  dealers  who  imagine  that  their  front 
windows  cannot  be  used  to  advantage  because 
of  limited  size  will  find  the  accompanying  pho- 
tographs interesting  and  perhaps  suggestive  of 
similar  displays.  They  represent  the  show 
window  and  interior  of  a  new  talking  machine 
store  recently  opened  by  Mrs.  E.  'Byrne  de 
Witt,  at  1398  Third  avenue,  New  York.  Mrs. 
de  Witt  handles  the  products  of  the  Columbia 
Graphophone  Co.  exclusively. 

This  store  is  a  small  shop;  only  a  few  steps 
would  carry  you  by  the  windows,  yet  the  display 
is  effective  in  every  particular.  The  monthly 
hanger  issued  by  the  Columbia  Co.  is  utilized, 
together  with  the  "note  the  notes"  cut-out,  a 
recent  Saturday  Evening  Post  and  a  number  of 
Grafonolas.  A  window  transparency  is  also 
used  to  excellent  advantage  in  connection  with 
the  running  widow  signs.  The  Columbia  trans- 
parency was  attached  and  a  sign  painter  com- 
pleted the  entire  lettering  across  both  windows. 
The  use  of  the  transparency  in  this  way  saved 


the  biggest  expense  in 
a  window  sign. 

Referring  to  Colum- 
bia product,  Mrs.  de 
Witt  says: 

"It  is  with  great 
pleasure  I  take  this  op- 
portunity, at  the  open- 
ing of  my  new  store, 
to  express  my  extreme 
satisfaction  with  the 
Columbia  line.    I  never 


^TALKING  MACHINES 


realized  the  wonderful 
possibilities  afforded  a 
dealer  through  hand- 
ling Columbia  product 
until  I  started  putting 
my  energy  in  your  di- 
rection. Since  then  I 
have  been  more  agree- 
ably surprised,  and 
have  established  a 
profitable  and  constant- 
ly increasing  clientele." 


Attractive  Quarters  of  Mrs.  E.  Byrne  de  Witt 


LABOR  MEN  FAVOR  STEPHENS  BILL 

Reports  That  Organized  Labor  Is  Opposed  to 
Price  Maintenance  Are  Unfounded 


ANOTHER  COLUMBIA  BUILDING 


GEO.  W.  MORGAN  RESIGNS 


Edmund  A.  Whittier,  secretary-treasurer  of 
the  American  Fair  Trade  League,  stated  in  a 
recent  interview  that  the  reported  opposition 
of  labor  organizations  to  the  Stephens  bill  is  a 
deliberate  misrepresentation  of  facts,  the  truth 
of  the  matter  being  that  only  one  small  local 
in  the  entire  country  took  adverse  action  when 
the  bill  was  brought  up  before  it  for  discussion, 
and  this  adverse  action  was  taken  under  mis- 
apprehension and  probably  will  be  reversed, 
according  to  latest  information.  It  is  hardly 
consistent  for  organized  labor  to  oppose  the 
Stephens  bill,  for  the  principal  on  which  labor 
organizations  are  founded  is  identical  with  that 
principal  which  underlies  the  standard  price 
measure. 

Labor  organizations  seek  to  standardize  the 
prices  of  labor,  and  the  Stephens  bill  seeks  to 
standardize  the  prices  of  identified  products  of 
labor.  Stable  production  and  stable  markets 
mean  steady  employment  at  satisfactory  wages, 
and  no  labor  organization  can  conscien- 
tiously oppose  any  measure  which  seeks  to 
bring  about  these  results.  Many  of  the  strong- 
est opponents  of  the  Stephens  bill  are  concerns 
which  pay  exceeding  small  wages,  many  of  the 
large  department  stores,  which  have  been  ac- 
tive in  their  opposition  to  this  bill,  being 
known  all  over  the  country  because  of  the  ex- 
tremely small  wages  which  they  pay  to  their 
employes.  It  is  interesting  to  note  that  almost 
all  of  the  higher-class  department  stores  are  in 
favor  of  the  Stephens  bill,  as  are  all  manufac- 
turers who  seek  to  bring  about  conditions 
whereby  an  honestly-made  product  may  be 
marketed  under  fair  conditions  and  at  a  fair 
price. 

Piano  manufacturers  and  dealers  alike 
should  lend  their  hearty  co-operation  to  the 
efforts  now  being  made  by  the  American  Fair 
Trade  League  to  bring  about  the  enactment  of 
the  Stephens  bill  into  law.  Concerted  action  is 
necessary  and  every  intelligent  business  man 
in  this  country  should  do  all  in  his  power  to 
help  bring  about  a  condition  which  will  be  of 
lasting  benefit  to  manufacturer,  dealer  and 
consumer  alike. 


The  members  of  the  1915  class  of  Penn  Yan 
Academy  presented  their  alma  mater  with  a 
handsome  Victor  Victrola  at  the  commence- 
ment exercises  held  recently. 


SCHLQSS  BROTHERS! 


C  A  B  I  N  ET  M  Af  G  H? 


Bridgeport,  Conn.,  July  7. — The  Columbia 
Graphophone  Co.  has  awarded  the  contract  for 
the  erection  of  another  factory  building  which 
will  be  devoted  to  record  production.  This  fac- 
tory will  be  erected  alongside  the  Birdsey- 
Somers  building  which  the  Columbia  Co.  re- 
cently purchased.  Other  new  Columbia  plants 
will  also  be  erected  in  the  near  future. 


George  W.  Morgan,  for  a  number  of  years 
manager  of  the  piano  and  Victor  departments 
of  Gimbel  Bros.,  New  York,  resigned  from  this 
position  this  week  to  join  the  local  John  Wana- 
maker  piano  department  in  an  important  capac- 
ity. Mr.  Morgan's  successor  has  not  yet  been 
appointed,  F.  E.  Fitzgerald,  assistant  manager, 
now  being  in  charge  of  the  department. 


Size  16  in.  x  1/  in.  x  37  m. 


.   The  Mutual  Special 


$37.50  (Retail) 

Cabinet,  Mahogany  or  Oak,  hand 
carved,  first-class  finish.  Equipped 
with  a  strong  double  Spring  Worm- 
gear  Motor,  Universal  Tone-arm, 
and  will  play  all  records  without 
any  attachments. 

Another  Exquisite  Model 
$50.00 

Size  18  in.  x  20  in.  x  42  in. 

A  live  proposition  for  live  dealers ; 
don't  delay,  send  for  full  particulars, 

liberal  discounts. 

The  Mutual  Talking  Machine  Co.,  Inc. 

145  W.  45th  St.,  New  York,  N.Y.  (New  Address) 


Try  the 


SEMI-PERMANENT 


Wizard  needle 

Eliminates  the  Scratch.    Produces  a  Soft  Mellow  Tone,  bringing  out  all 
the  richness  of  either  Vocal  or  Instrumental  Music.    Will  not  injure 
the  Finest  Record.  Write  for  prices  and  full  particulars. 
Send  for  H.  S.  TOWNSEND 

Free  1833  VENANGO  STREET  PHILADELPHIA,  PA. 

Sample  Patent  applied  for 


THE    TALKING    MACHINE  WORLD 


75 


J.  NEWCOMB  BLACKMAN  DEFENDS  THE  STEPHENS  BILL 

Presents  Some  Exceedingly  Strong  Arguments  for    Price    Maintenance    Before  Governmental 
Committee  as  a  Representative  of  the  National  Association  of  Talking  Machine  Jobbers 


At  the  recent  hearing  on  the  Stephens  bill  be- 
fore the  Committee  for  Interstate  and  Foreign 
Commerce,  House  of  Representatives,  Wash- 
ington, D.  C,  one  of  the  most  interesting  ad- 
dresses was  made  by  J.  Newcomb  Blackman, 
president  of  the  Blackman  Talking  Machine 
Co.,  New  York,  Victor  distributer,  and  also  one 
of  the  representatives  of  the  National  Associa- 
tion of  Talking  Machine  Jobbers. 

In  the  first  part  of  his  testimony  Mr.  Black- 
man  briefly  pointed  out  the  unlimited  arguments 
in  favor  of  price  maintenance,  and  after  answer- 
ing a  number  of  questions  propounded  by  mem- 
bers of  the  committee,  was  requested  by  the 
chairman  of  the  committee  to  present  his  clos- 
ing arguments  in  a  limited  time  so  that  the 
hearing  could  be  adjourned  temporarily. 

Mr.  Blackman  thereupon  gave  the  following 
testimony  which  is  an  unusually  valuable  brief 
for  price  maintenance,  and  which,  considering 
the  fact  that  it  was  extemporaneous  and  given 
against  a  time  limit,  deserves  special  praise: 

Mr.  Blackman:  Until  the  recent  decision  of  the  United 
States  Supreme  Court,  by  a  vote  of  five  to  four,  deciding 
that  it  was  against  public  policy  to  permit  restriction  in 
price  after  the  title  had  been  given  to  an  article,  it  was 
legal  to  conduct  business  restricting  the  re-sale  price,  re- 
gardless of  the  passing  of  the  title. 

Let  us  not  lose  sight  of  the  fact  that  this  decision  might 
easily  be  reversed  were  the  Supreme  Court  to  re-hear  the 
case.  Then,  again,  the  Supreme  Court  was  merely  inter- 
preting the  law,  as  affecting  public  policy  on  a  question  of 
the  conduct  of  business. 

It  appears  that  the  whole  question  sums  up  as  to 
whether  or  not  it  is  in  the  interest  of  public  policy  to  allow 
a  fixed  price.  This  being  the  case,  then  why  not  decide 
that  question  instead  of  allowing  it  to  be  done  through 
one  process  and  prohibit  it  by  another,  which  would  appear 
as  class  legislation  or  interpretation  of  law. 

Let  me  give  you  some  examples  where  the  provisions 
in  the  Stephens  Bill  are  in  operation  and  considered  per- 
fectly legal.  I  will  draw  a  comparison  between  a  real 
estate  operator,  who  practically  manufactures  land  through 
a  process  of  taking  a  large  tract  of  virgin  land  and  de- 
veloping and  improving  it  until  it  represents  improved  and 
highly  restricted  property,  and  a  mercantile  manufacturer. 
The  real  estate  merchant  has  the  land  surveyed  and  mapped 
out,  showing  roads  and  lots  to  be  sold,  and  offers  the 
property  for  sale.  The  restrictions  are  obligatory  only 
after  we  have  exercised  our  option  to  purchase,  and  we 
can  refuse  to  buy,  because  of  the  restrictions,  for  the  rea- 
son that  there  is  to  be  found  other  property  unrestricted, 
or  with  restrictions  to  our  liking.  We  recognize,  however, 
that  these  restrictions,  to  become  effective,  and  in  order 
that  we  may  individually  enjoy  them,  must  be  binding  on 
other  property  owners  and  run  for  a  certain  length  of  time 
and  be  binding  on  subsequent  purchasers.  Such  property 
may  not  necessarily  be  sold  direct  by  the  real  estate  oper- 
ator, but  through  any  real  estate  agent,  and  we  have 
noticed  quite  generally  that  the  real  estate  agents'  com- 
missions are  uniform. 

I  have  heard  opponents  of  the  Stephens  Bill  claim  that 
when  you  take  title  to  property  you  should  be  free  to  do 
as  you  please  with  it,  and  while  you  may  reply  that  you 
could  re-sell  the  property  without  restriction  as  to  the 
price,  the  other  restrictions  certainly  restrict  your  pros- 
pective purchasers  to  those  who  are  willing  to  be  bound 
by  the  restrictions. 

This  universal  method  of  developing  residence  property 
is  so  generally  recognized  as  desirable  and  necessary  that 
you  would  not  be  considered  a  good  neighbor  if  you  at- 
tempted to  break  down  values  for  purely  selfish  reasons, 
as  follows:  Suppose  you  decided  to  lay  aside  the  moral 
question  as  to  what  was  right  and  fair  to  the  other  pur- 
chasers, but  with  an  ulterior  motive  rented  your  property 
to  a  family  of  darkies.  You  know  that  this  would  affect 
the  value  of  the  entire  property,  but  more  particularly  the 
adjoining  properties.  After  you  have  in  this  manner  dam- 
aged the  values  of  the  adjoining  properties,  you  might  in- 
directly buy  them  in,  and  by  a  pre-arrangement  plan  for 
your  own  selfish  benefit,  in  that  way  ruin  values  and  revert 
to  yourself  the  benefit.  Your  action  would  not  be  ap- 
proved, and  you  would  not  be  respected,  even  though  you 
might  be  able  to  get  away  with  it.  Why  not  say  in  this 
case  that  a  real  estate  operator  can  still  sell  his  property 
and  get  his  price?  You  can  readily  see  that  he  may  not 
be  able  to  sell  it  as  residence  property  to  the  class  of 
buyers  intended  and  that  values  in  the  entire  real  estate 
development  referred  to  have  been  seriously  injured,  al- 
though the  land  remains  the  same. 

Does  this  not  compare  with  the  manufacturer  who  erects 
a  factory,  buys  raw  material  in  large  quantities,  and  pro- 
ceeds to  map  out  a  plan  for  manufacturing  of  merchan- 
dise, and  turns  the  bulk  raw  material  into  small  lots,  or  a 
manufactured  product?  Does  not  the  price  cutter,  who, 
regardless  of  business  ethics,  uses  some  of  the  product 
as  bait,  create  a  false  standard,  and  does  he  not  have  an 
ulterior  motive,  as  in  the  case  of  the  real  estate  sharper, 
who  rented  to  the  darky  family?  There  seems  to  me  to  be 
a  strong  resemblance  in  the  effect  of  the  damage  to  the 
producer  in  both  cases.  However,  in  the  first  instance,  it 
is  generally  frowned  on,  and  in  the  other  considered  quite 
clever,  and  the  consumer,  who  does  not  regard  the  rights 
of  others,  but  simply  follows  his  selfish  desires,  takes  ad- 


vantage of  these  cut-price  schemes  and  lauds  the  price 
cutter.  If  it  is  a  good  argument  that  the  producer  and  con- 
sumer can  take  care  of  themselves  without  restriction, 
which  some  claim  take  away  independence,  then  there  are 
many  laws  on  the  statute  books  to-day  that  should  be 
repealed.  We  know,  however,  that  public  policy  demands 
laws,  and  that  there  shall  be  uniform  observance.  We  need 
a  police  department  in  business,  as  well  as  in  society. 

Here  is  another  illustration.  When  Henry  Ford  found 
that  he  could  not  sell  his  automobiles  at  a  uniform  price 
through  independent  agents,  did  he  agree  with  the  govern- 
ment that  a  uniform  price  was  unnecessary  and  not  in  the 
interest  of  public  policy?  On  the  contrary,  being  one  of 
our  largest  and  wealthiest  manufacturers,   he  immediately 


J.  Newcomb  Blackman 

changed  his  system  and  distributed  his  automobiles  at  uni- 
form prices  through  his  own  stores  by  a  process  of  holding 
title  to  the  automobile  until  it  was  sold  at  a  uniform  re- 
tail price.  If  uniform  prices  are  wrong,  wherein  has  the 
public  been  benefited,  and  if,  as  90  per  cent,  of  the  mer- 
chants of  the  country  believe,  they  are  absolutely  necessary 
to  insure  uniform  quality  and  satisfactory  service,  then 
why  make  it  possible  for  only  the  largest  and  wealthiest 
manufacturers  to  operate  legally  on  a  uniform  price  basis? 

The  prices  at  which  some  standard  trade-mark  goods 
are  sold  represent  such  losses  that  were  we  not  aware  of 
the  fact  that  the  loss  is  made  up  on  other  goods,  on  which 
a  proportionately  high,  profit  was  made,  we  would  ques- 
tion whether  the  goods  had  not  been  stolen.  The  methods 
pursued  by  some  price-cutters,  I  believe,  constitute  commer- 
cial stealing,  and  I  believe  the  Stephens  Bill  protects  the 
honest  manufacturer,  wholesaler,  retailer  and  consumer, 
and  will  be  legislation  that  will  foster  and  protect  honest 
merchandising. 


advertising,  and  that  it  was  not  the  merit  of  the  article 
itself  which  brought  about  such  a  large  sale.  I  do  not 
agree  with  this  statement,  nor  the  statement  that  any  ad- 
vertising of  a  reputable  article  increases  the  cost;  on  the 
other  hand,  have  found  that  by  quantity  production  through 
increased  demand,  better  value  has  been  obtained.  I  used 
to  buy  ordinary  alarm  clocks  of  the  unknown  variety 
without  any  guarantee  for  about  98c.  each.  They  lasted 
a  few  months,  and  I  threw  them  away.  About  two  years 
ago  I  bought  a  Big  Ben  and  a  Little  Ben.  They  are  keep- 
ing good  time,  are  apparently  as  good  as  new,  and  I  think 
I  have  received  my  money's  worth.  You  do  not  have  to 
buy  Big  Bens,  but  can  select  the  98c.  variety,  but  I  want 
manufacturers  who  produce  a  good  article  to  have  the  pro- 
tection that  will  enable  them  to  continue. 

The  Gillette  razor  has  been  referred  to.  I  bought  one 
about  ten  years  ago  and  paid  the  full  list  price,  of  $5.00. 
It  is  as  good  as  new,  and  I  feel  that  I  have,  in  that  case, 
value  received.  I  tried  a  razor  put  on  the  market  and 
widely  advertised  at  25c.  After  one  shave,  I  decided  that 
the  price  compared  with  the  article.  Then,  again,  I  tried 
a  dollar  safety  razor,  and  while  it  may  be  fairly  said  that 
it  was  worth  a  dollar,  I  believe  that  my  experience  with 
the  Gillette  is  not  one  that  calls  for  any  complaint. 

Personally,  I  do  not  ask  the  government  to  give  me  the 
right  by  fair  or  unfair  means  to  get  merchandise  I  want 
at  a  price  I  want  to  pay,  regardless  of  the  injury  to  the 
merchant.  So  long  as  there  are  plenty  of  safety  razors, 
shoes,  hats  and  other  articles  of  merchandise  in  competition, 
the  law  of  supply  and  demand  will  give  me  ample  protection. 

A  Congressman  from  the  South  asked  me  whether  the 
Stephens  Bill  would  enable  the  cotton  merchant  to  brand 
his  cotton  and  sell  it  at  a  uniform  price.  I  said,  "Cer- 
tainly, nobody  will  stop  you."  And  then  he  said,  "Can 
we  get  the  price?"  I  ^replied,  "I  was  not  aware  that  it 
was  the  purpose  of  this  bill  to  sell  the  goods  for  the  mer- 
chant. If  he  has  not  enough  real  value  in  his  goods,  the 
branding  of  them  and  putting  a  uniform  price  on  them 
will  re-act,  and  he  will  not  exercise  his  option  to  do  busi- 
ness under  the  provisions  of  the  Stephens  Bill." 

In  conclusion,  I  think  the  consumer  should  have  the 
protection  of  the  Stephens  Bill,  in  order  to  insure  him  a 
steady  supply  of  identified  merchandise  at  a  uniform  price 
and  quality.  The  small  independent  merchants  of  the 
country  should  be  able  to  buy  goods  from  manufacturers 
who  desire  to  operate  under  the  Stephens  Bill,  to  protect 
them  against  being  put  out  of  business  by  the  merciless 
price-cutter,  or  by  the  necessity  of  a  manufacturer  doing 
business  through  his  own  stores,  to  operate  on  the  uniform 
price  basis.  The  producers  or  manufacturers  need  the 
protection  of  the  provisions  in  the  Stephens  Bill  to  enable 
them  to  manufacture  goods  of  uniform  quality,  which  is 
only  possible  with   a  uniform  price. 

Before  my  time  is  up,  let  me  get  this  home.  It  is 
strictly  optional  whether  any  one  chooses  to  operate  under 
the  Stephens  Bill.  Any  producer  or  manufacturer  under  the 
terms  of  the  Stephens  Bill  must  lay  his  cards  on  the  table 
with  the  government,  thus  exposing  his  system  to  the 
fiercest  competition.  To  qualify  for  operation  under  this 
bill  there  must  be  no  monopoly,  and  if  a  monopoly  de- 
velops, the  operator  would  immediately  disqualify. 

A  privilege  and  a  protection  will  be  restored,  which  was 
only  recently  removed,  by  the  closest  possible  decision  of 
seven  Supreme  Court  judges  as  to  the  interpretation  of 
law  in  the  interest  of  public  policy. 

The  underlying  reasons  calling  for  the  passage  of  this 
bill  are  to  foster  and  protect  honest  merchandising  and 
discourage  immoral  practices  in  business.  The  element  of 
competition  is  not  lessened,  but  increased,  and  it  is  changed 
only  to  the  extent  that  it  makes  it  possible  to  more  clearly 


Some  one  referred  to  the  Big  Ben  clocks  in  a  manner 
that  would  indicate  that  the  price  was  inflated  to  pay  for    define   what  is  honest  competition. 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1000 
needles,  retailing  at  75c. 

Five  of  these  containers  packed  in  a  carton 
and  sent  prepaid  to  dealers  anywhere 
inU.  S.for  $1.50,  and  postage  on  2h  lbs. 

(Cash  with  order  on  sample  lots) 

NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 

Ever  Made 


SEND   FOR  SAMPLES  AND   PRICES  ON   OUR  COMPLETE  LINE 


76 


THE    TALKING    MACHINE  WORLD 


For  accurate  and  beautiful 
phonograph  parts  order 

ACME 
Die  Castings 


ACME  DIE  CASTINGS  are  made  under  great  pressure  in  steel  moulds. 
They  are  cast  accurately  to  the  thousandth  part  of  an  inch,  and  are  de- 
livered to  you  ready  for  assembling  and  plating. 

The  Acme  patented  process  makes  possible  a  beauty  of  design  and  wide 
range  of  construction  which  cannot  be  secured  by  other  means  except  at  very 
high  cost.  When  light  weight  is  essential  the  castings  may  be  made  with  1/32 
in.  walls. 

Beautiful  finish,  strength  of  the  metal  and  its  close,  velvety  grain  are 
characteristic  features  of  Acme  Die  Castings.  They  present  a  perfect  sur- 
face for  plating  of  any  kind — nickel,  brass,  gold,  etc. 

Acme  Dies  are  guaranteed  for  an  unlimited  number  of  castings. 

The  service  of  experts — Prompt  deliveries 


The  Acme  organization  is  composed  of 
experts  who  have  had  years  of  experience 
in  die-casting  phonograph  parts.  They  are 
ready  to  co-operate  with  you,  and  their 
help  in  carrying  out  your  plans  or  in 
offering  suggestions  will  be  found  valu- 
able. 

The  production  capacity  of  Acme  Die 
Casting  Machines  is  greater  than  that  of 
any    others    in    existence    using  similar 


metals.  This  means  deliveries.  You  can 
depend  upon  getting  your  castings  when 
you  want  them.  Our  daily  capacity  per 
die  is  greater. 

Send  us  prints  or  models  for  estimate, 
stating  quantities  you  will  use.  You  will 
find  our  prices  low  considering  the  qual- 
ity of  the  castings  and  the  high  quality 
of  our  service. 

Act  now  and  be  convinced. 


Acme  Die  Casting  Corporation 


Bush  Terminal  Bldg.,  35th  St.  and  3rd  Ave. 
Brooklyn,  N.  Y. 


Sales  Offices: 


TRADE  M  ARK 


Boston- 
Detroit- 


176  Federal  Street 
-965  Woodward  Avenue 


Philadelphia— Widener  Building 
Chicago— 232  S.  Clark  Street 


THE    TALKING    MACHINE  WORLD 


77 


PRIZE  WINNERS  IN  SINGING  CONTEST  MAKE  RECORD. 

Successful  Contestants  in  Denver  Newspaper  Contest  Make  Trip  to  New  York  for  the  Pur- 
pose of  Making  a  Record  for  Columbia  Co. — Royalties  to  Establish  Fund  for  Amateurs 


A  record  of  unusual  interest  was  made  last 
week  at  the  laboratories  of  the  Columbia 
Graphophone  Co.,  New  York,  when  Miss  Alice 
Forsyth,  a  soprano,  and  Chauncey  Parsons,  a 
tenor,  each  recorded  a  selection  for  a  Columbia 


identity  of  each  singer  was  unknown  to  any 
group  of  judges. 

A  total  count  of  the  contestants  showed  that 
452  amateur  singers  in  the  "Centennial  State" 
had  signified  their  intentions  of  entering  the 


orado  College;  Prof.  Al.  B.  Longacre,  Univers- 
ity of  Denver;  Dean  Henry  Housely  and  Dr. 
Nicoll  Brown.  The  contest  finally  narrowed 
down  to  twelve  contestants,  and  the  judges, 
after  a  lengthy  consideration  of  the  qualities  of 
each  competing  voice,  selected  Miss  Forsytli 
and  Mr.  Parsons  as  the  winners.  The  contest 
was  decided  upon  the  following  qualifications — 
natural  voice,  tone  production,  interpretation 
and  diction.  After  being  announced  the  win- 
ners, Miss  Forsyth  and  Mr.  Parsons  left  for  New 
York,  in  charge  of  Mr.  and  Mrs.  Herrick.  They 
spent  quite  some  time  at  the  Columbia  factories 
in  Bridgeport,  Conn.,  and  made  a  record  which 
has  been  pronounced  a  decided  success,  and 
which  will  be  placed  on  sale  shortly. 

Miss  Forsyth  has  a  natural  voice  of  remark- 
able beauty,  and  at  the  public  hearings,  as- 
tounded the  critics  with  her  clarity  of  diction 
and  tone  production.  Neither  Miss  Forsyth 
nor  Mr.  Parsons  has  appeared  on  any  public 
stage,  but  their  achievement  in  the  Denver  con- 
test has  brought  them  many  offers. 


Chauncey  Parsons  Recording 

double-faced  record,  to  be  issued  shortly.  Be- 
hind the  making  of  this  record  is  a  story  of 
effort  and  achievement  which  has  attracted  the 
attention  of  the  newspapers  and  musical  worlds 
in  a  number  of  the  large  cities. 

Last  month  H.  A.  Herrick,  managing  editor 


in  the  Columbia  Laboratory 

contest,  and  as  the  great  majority  of  these  ama- 
teurs possessed  very  pleasing  voices,  the  judges 
were  forced  to  exercise  extreme  skill  and  care 
to  give  absolute  justice  to  all  the  singers. 

On  the  night  of  the  final  contest  Mr.  Her- 
rick arranged  for  the  use  of  the  Auditorium 
Theatre,  the  largest  theatre  in  that  city,  and 
one  of  the  best-known  amusement  houses  in  the 
West.  An  audience  of  four  thousand  music 
lovers  assembled  to  hear  the  finals  of  the  con- 
test and  a  similar  number  were  unable  to  ob- 
tain admittance  to  the  theatre. 

The  judges  at  the  final  contest  consisted  of 
Prof.  George  M.  Chadwick,  of  the  University 
of  Colorado;  Dean  Edward  Danforth  Hale,  Col- 


DEFERRED  PAYMENT  CONTRACT 

The  Victor  Talking  Machine  Co.  sent  out  to 
its  dealers  recently  a  sample  copy  of  a  de- 
ferred payment  and  instalment  contract.  The 
company  strongly  recommends  that  for  the  sake 
of  uniformity  Victor  dealers  use  this  new  form 
of  contract,  where  payments  of  cash  royalties 
on  the  instalment  plan  are  accepted. 

This  contract  contains  an  interest  clause  call- 
ing for  6  per  cent,  interest  upon  deferred  pay- 
ments which  is  the  usual  rate  of  interest  col- 
lected by  Victor  dealers. 

An  interesting  section  of  this  contract  is  a 
supplemental  "endorsement"  whereby  another 
party  guarantees  that  the  purchaser  of  the  Vic- 
tor machine  on  the  instalment  plan  will  either 
pay  the  amount  specified  in  the  contract  or  will 
return  the  Victor  machine  to  the  dealer  within 
thirty  days  after  default  or  violation  of  any  of 
the  conditions  mentioned  in  the  contract. 

The  use  of  this  endorsement  is,  of  course, 
optional,  although  the  Victor  Co.  suggests  that 
it  is  advisable,  as  experience  has  shown  that 
frequently  an  employer  or  responsible  friend 
will  sign  this  endorsement  in  the  nature  of  a 
guarantee  only  of  the  honesty  of  a  customer. 


Chauncey  Parsons — Alice  Forsyth 

of  the  Rocky  Mountain  News,  a  Denver  news- 
paper, after  conferring  with  several  of  his 
friends,  including  E.  J.  Dalzell,  Columbia 
wholesale  representative,  decided  to  hold  a  con- 
test which  would  be  open  to  all  amateur  singers 
in  the  State  of  Colorado.  The  winners  of  this 
contest  were  to  be  the  guests  of  Mr.  Herrick 
and  his  newspaper  on  a  trip  to  New  York,  and 
arrangements  were  consummated  with  the  Co- 
lumbia Graphophone  Co.  whereby  they  would 
make  a  record  at  the  company's  laboratory. 
This  record  was  designated  as  the  "Scholar- 
ship Fund  Record,"  and  it  was  decided  that  a 
certain  proportion  of  the  sales  from  this  record 
would  be  devoted  to  a  fund  to  be  known  as  the 
"News-Times-Columbia-Colorado  -  Scholarship 
Fund."  This  fund  was  to  be  placed  at  the  dis- 
posal of  deserving  and  needy  amateur  singers, 
whose  voices  showed  unmistakable  signs  of 
rare  talent,  but  whose  means  did  not  permit  of 
a  continuation  of  their  studies. 

As  soon  as  Mr.  Herrick  announced  this  novel 
contest  he  was  deluged  with  applications,  and 
every  means  was  taken  to  have  the  contest  fair- 
ly judged  without  prejudice  to  any  competing 
singer.  It  was  decided  to  divide  the  tests  into 
three  groups,  preliminary,  semi-final  and  finals. 
Every  contestant  was  assigned  a  number,  and 
from  the  moment  they  entered  the  contest  the 


UNCLE  SAM  and 
the  MEXICAN 

Uncle  Sam  is  Booting  the  Mexican 
Bandit  in  Vigorous  Yankee  Fashion 
and  Boxing  his  Ears.  The  Mexi- 
can is  "Beating  It"  as  fast  as  he 
can  go. 

Patent  No.  113189S 

Only  one  dealer  has  seen  this  novelty  before 
this  copy  was  sent  to  the  Talking  Machine 
World.  He  is  the  manager  of  a  large  Victor 
Distributor  and  said:  "Send  us  one  gross  of  Uncle 
Sam  and  The  Mexican  as  soon  as  possible." 

This  Novelty  is  timely  and  a  side-splitter. 
We  have  had  to  use  our  "First  Aid  to  the  In- 
jured" on  people  who  have  seen  it  in  our  factory. 

Recommended  in  connection  with  the  following  records: 

{They're  on  their  way  to  Mexico  A 1 565  f  They're  on  Their  Way 

Patriotic  Airs  March  -    -    No.5573      V  i  C  t  O  T  To  Mexico     -    No.  17599 

National  Emblem  March  -    No.  1025  [  National  Emblem  March     No.  1025 

(This  toy  does  not  fit  on  the  Edison  Machine) 

These  figures  are  hand  painted  in  four  colors  and  Retail  at  $1.25. 
Price  to  Dealers  $9.00  per  dozen.  Order  at  once  and  get  this 
Novelty  first.  Will  be  a  tremendous  hit  with  the  Public  —  A  good 
Midsummer  Novelty  and  Business  Getter. 

National  Toy  Co.,  271  Congress  St.,  Boston,  Mass. 

Manufacturers  of  Ragtime  Rastus  and  The  Boxers. 


78 


THE    TALKING    MACHINE  WORLD 


STOP! 
READ! 
ACT! 


Now  is  the  time  to  order 
Victrolas. 

Don't  wait  until  the  rush 
starts. 

Begin  building  up  your 
record  stock  also. 

We  have  been  building  up 
ours  for  months  past  and 
are   now   filling  95%  to  100%  on  all 
record  orders  received. 

A  good  supply  of  the  best  selling 
records  will  pay  big  dividends  later. 

Get  some  of  this  money  by  sending 
in  your  order  now. 


Talking  Machine  Co. 

97  Chambers  St.    n  ear  Church  St.  New  York 


Victor  Distributors 


THE    TALKING    MACHINE  WORLD 


79 


QUICK  RECOVERY  FROM  FIRE  LOSS 

Schloss  Bros.  Plant  Again  in  Full  Operation 
Within  a  Month  After  it  Had  Been  Over 
Half  Destroyed  by  Blaze 


The  practically  complete  recovery  in  three 
weeks  from  the  effects  of  a  fire  that  destroyed 
practically  half  its  plant  and  caused  heavy  dam- 
age to  the  remaining  section,  is  the  unusual 
record  made  by  Schloss  Bros.,  talking  machine 
cabinet  manufacturers  of  this  city.  On  June  17, 
in  the  midst  of  a  thunderstorm  a  bolt  of  light- 
ning came  through  one  of  the  windows  on  the 
top  Moor  of  the  company's  factory  and  started 
a  dangerous  blaze  that  got  beyond  the  control 
of  the  employes.  Before  the  fire  engines  ar- 
rived the  entire  floor  was  a  mass  of  flames, 
which  were  eating  their  way  through  the  roof. 
Three  alarms  were  immediately  turned  in  by 
the  firemen,  bringing  the  necessary  fighting 
force. 

The  great  quantity  of  water  thrown  into  the 
blazing  floor  poured  through  to  the  floors  be- 
low, soaking  machinery  and  a  large  stock  of 
finished  and  unfinished  cabinets.  Through  good 
fortune  several  carloads  of  dimension  stock 
which  had  just  arrived  was  still  in  the  railroad 
yards  awaiting  unloading  when  the  fire  came. 
This  stock  was  moved  into  temporary  quarters, 
the  .  machinery  dried  out,  repaired  and  put  into 
operation,  and  within  about  a  week  a  large  sec- 
tion of  the  factory  was  in  full  working  order. 

As  The  World  goes  to  press  the  burned  sec- 
tion has  again  been  occupied,  and  Schloss  Bros, 
are  sending  out  cabinets  at  their  usual  rate. 
Complete  recovery  is  attributed  to  the  energy 
of  Myron  Schloss,  president,  and  Edwin  G. 
Schloss,  general  manager  of  the  company. 


REINHART  IN  CHARGE  OF  CREDITS 

Becomes  Head  Credit  Man  for  New  York  Talk- 
ing Machine  Co. — M.  Owens  Joins  Staff 


M.  M.  Reinhart  has  been  placed  in  charge  of 
the  credit  department  of  the  New  York  Talking 
Machine  Co.,  New  York,  Victor  distributer.  Mr. 
Reinhart  has  been  associated  with  the  company 
for  more  than  a  year,  and  during  that  time  has 
won  the  friendship  and  esteem  of  Victor  dealers 
and  his  associates.  He  is  fully  conversant 
with  the  requirements  of  his  new  post,  and  will 
endeavor  to  co-operate  with  the  company's 
patrons  in  every  possible  way. 

Morris  Owens  has  joined  the  staff  of  the  New 
York  Talking  Machine  Co.,  occupying  a  posi- 
tion in  the  credit  department. 


L.  L.  Spencer,  of  the  Silas  E.  Pearsall  Co  ,  16 
West  Forty-sixth  street.  New  York,  has  re- 
turned from  a  short  visit  to  his  old  home  in 
Illinois,  where  he  spent  a  part  of  his  vacation. 


Thos.  Mee  opened  a  talking  machine  store  at 
Clinton,  III,  recently,  featuring  the  Colum- 
bia Grafonola. 


THIS  IS  AN 

"ATLAS"  paccaks'eng 

MADE  ONLY  BY 

NELSON  &  HALL  CO., 

MONTGOMERY   CENTER,  VT. 


This 
Stamp 

may  be  seen  wherever  cabinet 
machines  are  shipped. 


The  Reason: 


ATLAS 


3-PLY 
VENEER 


PACKING  CASES 


are  made  by  experts  who  have  studied  the  needs 
of  the  talking  machine  trade  from  beginning  to  end. 
Our  manufacturing  and  shipping  facilities  are  excellent. 


We  can  give  you  invaluable  advice  regard- 
ing style  of  packing  and  shipping  costs. 

MAY  WE?  WRITE  TODAY 

NELSON  &  HALL  CO. 


MONTGOMERY  CENTER 


VERMONT 


NEW  HELP  FOREDISON  DEALERS 

Salesman's  Manual,  Containing  Talking  Points 
on   Edison   Phonographs,   Just  Issued 


A  new  salesman's  manual,  designed  for  the 
use  of  dealers  in  the  new  Edison,  recently  has 
been  issued  and  distributed  by  Thomas  A.  Edi- 
son, Inc.,  of  Orange,  N.  J.  The  manual  is  novel 
in  that  it  has  been  bound  in  loose-leaf  form, 
which  will  permit  the  addition  of  supplement- 
ary material  to  the  various  sections  into  which 
it  is  divided.  The  book  treats  the  new  Edison 
from  a  demonstrating  and  sales  standpoint  and 
between  its  covers  there  is  a  liberal  education 
for  those  selling  this  instrument. 

Among  the  features  is  a  "Straight  Talk," 
which  outlines  the  form  of  an  ideal  demonstra- 
tion. By  a  study  of  this  outline  demonstra- 
tion the  dealer  will  learn  the  most  effective 
method  of  presenting  his  facts  and  marshaling 
his  arguments  in  dealing  with  a  prospect.  An- 
other department  is  devoted  to  a  series  of 
questions  and  answers.  Other  pertinent  points 
regarding  the  Edison  are  driven  home  by  the 
same  methods.  The  book  also  contains  selling 
points  on  all  of  the  records  in  the  new  Edi- 
son catalog. 

With  each  manual  a  set  of  cards,  each  show- 
ing an  Edison  artist  singing  in  comparison 
with  Edison's  re-creation  of  their  voice  and 
a  brief  description  of  their  artistic  capabilities. 


INCREASE  CAPITAL  TO  $1,300,000 

At  a  meeting  of  the  stockholders  of  the 
Pathe  Freres  Phonograph  Co.,  held  at  the 
company's  executive  offices  last  week,  it  was 
decided  to  increase  the  capital  of  the  company 
from  $900,000  to  $1,300,000.  This  increase  was 
suggested  to  the  stockholders  subsequent  to  a 
meeting  of  the  board  of  directors. 

By  increasing  its  capital  to  $1,300,000,  the  Pathe 
Freres  Phonograph  Co.  will  be  in  a  position 
to  adequately  take  care  of  the  remarkable  ex- 
pansion of  its  business,  which  has  been  par- 
ticularly impressive  the  past  year.  New  fac- 
tories are  now  being  erected  and  a  number  of 
important  manufacturing  and  merchandising 
deals  have  been  closed  which  insure  an  outlet 
for  the  company's  capacity  production  during 
the  next  twelve  months. 


VISITING  YELLOWSTONE  PARK 

Minneapolis,  Minn.,  July  10. — Archie  Matheis. 
proprietor  of  the  Talking  Machine  Co.,  Victor 
dealers,  of  Minneapolis,  with  Mrs.  Matheis,  left 
July  1  on  an  automobile  trip  to  Yellowstone 
Park  and  return.  They  are  acting  as  official 
pathfinders  of  the  southern  route  to  Yellow- 
stone, and  are  reporting  road  conditions  to  G. 
Roy  Hill,  secretary  of  the  Minneapolis  Auto- 
mobile Club.  Mr.  Matheis,  who  reports  good 
business  prospects,  expects  to  return  about  the 
first  of  August. 


A  personally  selected  list  of  records  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  plsy  them  for  you. 


CROFT 


Bee 


Do  You  Know  That  Record  Delivery  Envelopes 
Are  Cheaper  Than  Wrapping  Paper  and  String? 


SAMPLES  AND  PRICES  ON  APPLICATION 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalog  Supplement  Envelopes 


Long  Cabinets 
Bagshaw  Needles 
Perfection  Record  Holders 
Peerless  Locking  Plates 


CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


80 


THE    TALKING    MACHINE  WORLD 


II   CI   CV'C  r„««k:4^  DL«„^  C~„:~«.  I„L   * nw%L        The  Perfect  Lubricant  for  Talking 

ILoLt,  i  o  brapnite  rhono  opnng  Lubricant  mc 

Write  for  descriptive  folder,  sample  and  prices 


Jachine  Motors,  Mainsprings,  Gears,  etc. 


Manufactured  by    ILSLEY-  DOUBLED  AY    &    CO.  Established  1853 

229-231  Front  Street,  New  York,  N.  Y.,  U.  S.  A. 


THREE  NEW  TALKING  MACHINE  HOUSES  FOR  ST.  LOUIS 

Brunswick-Balke-Collender  Co.,  Artophone  Co.  and  Pathephone  Co.  will  open  new  stores 
in  a  Few  Weeks — Local  Trade  Reports  Record-Breaking  Sales  for  Past  Month — Patri- 
otic Songs  in  Demand — Dealers  Seeking  to  Solve  the  Problem  of  Approvals — Other  News 


St.  Louis,  Mo.,  July  6. — With  three  new  talk- 
ing machine  houses  due  to  open  within  a  few 
weeks,  an  old  line  piano  house  adding  a  ma- 
chine of  its  own  to  its  line,  there  is  plenty  of 
interest  on  "Piano  Row"  besides  talking  over 
the  June  sales  records  that  equal  those  of  holi- 
day months,  as  was  the  case  with  many  houses. 

The  new  stores  are  those  of  the  Brunswick- 
Balke-Collender  Co.,  at  1118  Olive  street,  which 
will  open  July  15.  While  this  store  will  handle 
other  goods-  made  by  this  firm,  which  have 
been  sold  by  a  branch  store  in  another  part  of 
town  for  many  years,  the  new  store  will  fea- 
ture the  Brunswick  talking  machines.  Local 
dealers  who  have  seen  this  machine  are  free 
with  praise  of  its  appearance. 

Another  new  store  will  be  opened  by  Sep- 
tember 1  by  the  Artophone  Co.,  of  this  city,  at 
1113  Olive  street.  The  Artophone  Co.  will  use 
this  building  as  a  sales  wareroom  and  assembly 
and  manufacturing  plant  except  the  fifth  floor, 
which  has  been  leased  to  the  Baldwin  Piano 
Co.,  whose  warerooms  are  next  door,  to  be 
added  to  the  Baldwin  shop  space.  The  Arto- 
phone machines  are  advertised  as  "made  in  St. 
Louis,"  and  have  been  on  sale  here  several 
months. 

The  third  store,  which  will  be  opened  by 
August  1,  is  that  of  the  Pathephone  Co.,  of 
Missouri,  at  1010  Olive  street.  R.  H.  Gordon, 
manager  of  the  Pathephone  Co.,  returned  from 
the  jobbers'  meeting  .in  New  York  late  last 
month  and  immediately  got  the  decorators  busy 
on  his  new  place.  The  Pathephone  business  has 
outgrown  the  second  floor  quarters  leased  by 
this  company  when  it  opened  for  business  here 
last  September.  The  added  record  racks  now 
occupy  about  half  of  the  space  formerly  de- 
voted to  both  records  and  display  of  machines. 
Mr.  Gordon  says  that  much  interest  is  being 
shown  in  the  new  models  of  the  Pathephone 
and  he  expects  fine  fall  orders  on  these.  His 
record  orders  are  running  unexpectedly  heavy. 

The  local  trade  has  run  out .  of  all  bounds, 
according  to  all  dealers.  A  number  of  them 
report  June  totals  as  higher  than  those  of  last 
December,  their  former  highwater  mark,  despite 
that  in  practically  all  lines  there  is  a  shortage  of 
certain  models  of  machines  or  of  the  most  pop- 
ular records. 

The  Columbia  warerooms  have  enjoyed  a 
very  favorable  month  despite  a  shortage  of  the 
small  machines  to  meet  the  demand  for  the 
outing  trade.  A  big  hit  has  been  made  with 
the  records  of  "Wake  Up,  America,"  "They're 
on  Their  Way  to  Mexico,"  and  "Soldier  Boy." 
Heavy  sales  of  the  second  number  were  made 
to  men  in  soldier's  uniform  after  the  mobiliza- 
tion of  the  local  militia  was  ordered.  It  was 
apparently  the  only  talking  machine  record  that 
exactly  filled  the  bill.  The  Columbia  Co.  ad- 
vertised this  feature  heavily  and  accompanying 
the  placard  in  the  show  window  announcing 
the  numbers  was  a  pile  of  sand,  a  reminder  that 
the  St.  Louis  soldiers  were  on  their  way  to 
Laredo,  where  there  is  more  sand  than  anything 
else  except  heat. 

Manager  Irby  W.  Reid  was  in  Chicago  the 
first  of  the  month  on  a  business  trip.  A  June 
visitor  at  the  Columbia  warerooms  was  Arthur 
Erismann,  Columbia  district  manager  for  New 
England,  -and  spn-in-law  of  Mr.  Reid.  Mr. 
Erismann  found  his  visit  to  the  local  store 
quite  profitable  and  was  enabled  to  leave  some 
pointers,  so  his  stay  was  mutually  agreeable. 

The  Gua-ssman-Perker  Furniture  Co.,  at  8206 


North  Broadway,  St.  Louis,  is  a  new  Columbia 
dealer.  ,  This  firm  placed  a  heavy  initial  order 
and  is  preparing  for  an  extensive  trade,  as  it 
does  a  heavy  country  trade  north  of  St.  Louis. 

Manager  Ching,  of  Aeolian  Hall,  says  the 
June  business  in  Aeolian-Vocalion  machines  was 
surprisingly  good.  A  feature  now  is  the  num- 
ber of  Vocalion  owners  who  bring  their  friends 
into   the   store   to   buy,   a   custom   which  the 


Aeolian  Hall  salesforce  regards  as  very  com- 
plimentary to  their  machine.  The  record  busi- 
ness, which  now  is  well  established  on  the  first 
floor,  is  thriving.  The  move  to  the  first  floor 
from  the  former  basement  rooms  has  proved 
to  be  a  distinct  advantage,  despite  the  fact  that 
the  basement  salesroom  left  little  to  be  desired. 
Aeolian  Hall  service  in  keeping  track  of  record 
customers,  too,  helps. 

The  Silverstone  Music  Co.  reports  an  excel- 
lent business  in  Edison  machines  and  records. 
The  sales  of  Diamond  Disc  records  would  be 
better,  it  is  said,  if  the  supply  was  equal  to  the 
demand.  A  bit  of  good  news  from  the  Edison 
standpoint  was  that  the  Stix,  Baer  &  Fuller 
Drygoods  Co.  has  advanced  to  the  A  class  of 


BEGINNING  AUGUST  1st 

WONDER  TALKING  MACHINES 

$5.00  to  $20.00 

Will  be  equipped  with  our  new  noise/ess 

WORM-GEAR  MOTORS 

(Illustrated  Beloiv) 


Advance  orders  for 
A  u  gust  delivery 
filled  in  order  of 
their  receipt 


"Wonder"  Noiseless  Motor  (Two-thirds  Actual  Size) . 


"Wonder"  No.  1 
List  Price,  $5.00 

Universal  Tone  Arm  and  Sound  Box. 
Colonial  Mahogany  Finished  Cabinet. 
Size:  4%  x  12  x  12  inches. 


"Wonder"  No.  2 


List  Price,  $7.50 

Universal  Tone  Arm  and  Sound  Box. 
Colonial  Mahogany  Finished  Cabinet.- 
Size:  5>s  x  12  x  12  inches. 


All  new  machines  will  be  made  with  TAPERED 
SHAFTS  insuring  absolutely  true  running  turn-table 


Write  for  descriptive  folders,  advertising  material  and  special  dealers'  proposition 

THE  WONDER  TALKING  MACHINE  COMPANY 

113-119  Fourth  Avenue  (at  12th  St.)  New  York    Sw~ .Jijjjggw,  .«es 


THE    TALKING    MACHINE  WORLD 


81 


dealers.  This  department  store  has  been  adver- 
tising the  Edison  machines  quite  freely.  They 
also  advertise  the  Victors,  which  they  handle. 

One  of  the  problems  that  is  causing  a  good 
deal  of  study  is  that  of  returns  of  records  taken 
out  on  approval.  One  dealer  has  been  keeping 
record  and  he  finds  that  it  is  not  the  average 
customer  who  violates  rules  and  does  other 
annoying  things,  but  the  wealthy  machine  own- 
ers. He  also  finds  that  this  class  of  persons  is 
likely  to  have  a  worn  or  damaged  record,  or- 
der, this  number  to  him  (or  her)  on  approval 
and  keep  the  good  one  and  return  the  dam- 
aged one.  Also  there  is  a  growing  tendency  of 
owners  of  a  laterally  cut  record  machine  to 
order  hill  and  dale  records  and  try  them  out 
on  their  machines  and  then  return  them,  usually 
more  or  less  damaged.  This  complaint  comes 
from  dealers  in  both  styles  of  records.  It 
seems  that  no  machine  owner  is  satisfied  with 
the  records  made  for  their  machines,  as  long 
as  some  lists  seem  to  be.  One  dealer  who  prac- 
tically refused  to  sell  a  hill  and  dale  record  to 
the  owner  of  a  machine  that  played  only  lat- 
erally cut  records  was  threatened  with  a  suit 
and  later  this  customer  tried  to  force  him  to 
take  back  the  record  that  he  had  threatened  suit 
to  obtain.  These  and  other  things  have  made  it 
appear  that  it  would  be  better  to  cut  out  ap- 
provals all  together  or  at  least  establish  an  ap- 
proval department  and  keep  records  in  this  de- 
partment and  not  inflict  those  once  sent  out  on 
approval  on  the  good  customers  who  come  to 
the  demonstration  rooms  to  listen  and  then 
buy  or  the  still  larger  class  that  come  in,  tell 
what  they  want,  pay  cash  and  have  a  right  to 
be  indignant  if  they  get  a  damaged  record. 


NEW  SONORA  CATALOG  ISSUED 


A  manufacturer's  agent  in  Canada  desires  to 
receive  samples  and  quotations  from  American 
manufacturers  and  exporters  of  talking  machine 
points.  Full  information  may  be  secured  by  ad- 
dressing the  Bureau  of  Foreign  and  Domestic 
Commerce,  either  at  Washington,  D.  C,  or  at 
the  Customs  House,  New  York  City,  and  re- 
ferring to  foreign  trade  opportunity  No.  21,394. 


Artistic   Booklet   Describing   Different  Sonora 
Models  Just  Off  the  Press 

Many  new  departures  in  catalog  construc- 
tion are  seen  in  the  new  volume  illustrating  and 
describing  the  Sonora  phonograph,  just  issued 
by  the  Sonora  Phonograph  Corporation,  57 
Reade  street,  New  York,  and  now  being  mailed 
to  the  trade.  Coming  from  the  press  of  the 
American  Lithographic  Co.,  New  York,  it  is 
needless  to  say  that  it  is  a  specimen  of  the 
beautiful  in  the  printing  art. 

A  new  feature  in  the  presentation  of  the  dif- 
ferent Sonora  models  is  the  grading  of  each 
type  of  machine  according  to  the  tone,  which 
was  carefully  done  by  a  board  of  tone  experts. 
For  example,  the  "Supreme"  model  of  the 
Sonora,  retailing  at  $1,000  (construction  and 
design  patented),  has  a  tone  grading  of  "AA," 
while  the  "Invincible"  model  is  graded  "A,"  and 
as  the  various  models  are  presented,  the  grad- 
ing differs,  model  "Melodie"  taking  a  tone 
grading  of  "F."  This  new  departure  will  give 
to  the  customer  a  clearer  idea  of  the  musical 
value  of  the  different  models.  As  the  catalog 
says:  "All  Sonora  machines  are  graded  accord- 
ing to  tone.  The  difference  lies  in  added  full- 
ness and  depth  with  each  grade,  produced  by 
scientific  means;  but  all  Sonora  machines,  from 
the  highest  to  the  lowest  in  price,  have  a  true 
Sonora  tone,  worthy  of  the  name.  Sonora  tone 
is  free  from  metallic  sounds  and  the  rattling  of 
mechanism.  Friction  between  the  record  and 
the  needle  is  reduced  to  a  minimum." 

Some  of  the  Sonora  features  covered  in  this 
volume  by  articles  are:  Tone  Control,  Univers- 
al Playing,  Sonora  Motor,  Cabinet  Design,  So- 
nora Motor  Meter,  Envelope  Filing  System, 
Sonora  Electric  Instruments,  Needles,  Testi- 
monials, Awards,  and  Record  Cabinets. 

Although  a  separate  catalog  has  been  pub- 
lished relating  specifically  to  the  "Supreme" 
thousand  dollar  Sonora  phonograph,  two  pages 
in  this  catalog  are  devoted  to  it.  Other  models 
are  the  "Invincible,"  the  "Grand,"  the  "Laure- 


ate," the  "Elite,"  the  "Baby  Grand,"  the  "Im- 
perial," the  "Troubadour,"  the  "Barcarolle"  and 
the  "Melodie." 


EDISON  FACTORY  BAND  ORGANIZED 


Employes  of  Thomas  A.  Edison,  Inc.,  Form 
Brass  Band — First  Public  Appearance 


A  band  has  been  organized  at  the  Edison  fac- 
tories at  Orange,  N.  J.,  the  membership  being 
confined  to  men  employed  in  the  Edison  plant. 
Arrangements  have  been  made  whereby  the 
members  of  the  band  will  have  the  advantage  of 
the  best  instruction  that  can  be  provided  and  a 
high-class  musical  organization  is  anticipated. 
Although  formed  only  a  short  time  ago,  the 
Edison  band  already  has  an  extensive  member- 
ship and  a  lively  interest  is  being  manifested 
in  its  activities,  both  on  the  part  of  the  mem- 
bers and  their  fellow  employes. 

The  first  public  appearance  of  the  new  organ- 
ization was  on  June  14,  flag  day,  .when,  with  ap- 
propriate ceremonies,  the  stars  and  stripes  were 
raised  above  the  roof  of  Mr.  Edison's  labora- 
tory. Despite  the  fact  that  only  a  few  rehears- 
als had  been  held,  the  efforts  of  the  musicians 
resulted  in  the  production  of  some  inspiring 
music,  which  was  thoroughly  enjoyed  by  the 
large  number  of  employes  of  the  Edison  fac- 
tories present. 


VICTOR  OFFICES  BEING  MOVED 


Camden,  N.  J.,  July  7.— The  executive  offices  of 
the  Victor  Talking  Machine  Co.  are  being 
slowly  moved  from  the  former  headquarters  at 
the  southeast  corner  of  Front  and  Cooper 
streets,  to  the  magnificent  new  building  at  the 
northwest  corner  of  the  same  streets.  The 
moving  is  being  effected  slowly  so  as  not  to 
interfere  with  the  work  of  the  concern. 


The  Heidelberg  Furniture  Co.,  of  Jackson, 
Miss.,  recently  opened  a  Columbia  Grafonola 
department. 


Deliver  Your  Talking  Machines 
in  LANSING  Khaki  Covers 

Preparedness  is  the  cry  th  roughout  the  Country  and  an  order  placed  now  is  a 
move  in  the  right  direction  by  getting  ready  for  the  coming  Season's  business. 

All  materials  are  of  High  Grade  — the  covers  are  heavily  padded  and  quilted 
and  properly  manufactured  —  the  Patent  Buckle  that  is  used  is  a  necessity  for 

Safely  handling  these  expensive  instru- 
ments. 


ANSING 


They  afford  perfect  protection  from 
the  Weather  -  finger  prints  —  scratches 
and  all  other  blemishes. 


The  Pioneer  Khaki  Moving  Cover  Mir. 

Use  the  Lansing  Khaki  Moving  Cover  and  save  money. 

"BEST  BY  TEST"  IS  THE  LANSING  SLOGAN. 

E¥  ¥         ¥      A    1VT  CI  I  1VT  f**         611   WASHINGTON  STREET, 
.  rl.  LAIN  olIN  Ij,  boston,  mass. 


82 


THE    TALKING    MACHINE  WORLD 


W.  S.  GRAY  WITH  DOMESTIC  CORP. 

Becomes  Pacific  Coast  Sales  Agent  for  This 
New  Manufacturing  Concern 


Walter  S.  Gray,  who  for  the  past  eighteen 
years  has  been  connected  with  the  Columbia 
Graphophone  Co.,  and  for  twelve  years  their 
Pacific  Coast  general  manager,  has  resigned  his 
position  to  become  Pacific  Coast  sales  agent  for 
the  Domestic  Talking  Machine  Corp.  In  such 
capacity  Mr.  Gray  will  have  entire  charge  of 


chine  trade  to-day  owe  their  introduction  to 
the  industry  to  his  efforts.  Not  only  has  Mr. 
Gray  occupied  a  prominent  position  in  talking 
machine  trade  circles  in  the  United  States,  but 
he  is  responsible  for  starting  many  large  ac- 
counts in  China  and  Japan,  having  traveled  the 
Orient  on  a  number  of  occasions. 

Mr.  Gray  expects  to  open  offices  in  San 
Francisco,  which  he  will  make  headquarters 
for  selling  Domestic  talking  machines  on  the 
Pacific  Coast.  His  friends  in  the  trade  are  le- 
gion and  all  join  in  wishing  him  the  full  meas- 
ure of  success  which  his  years  of  experience 
plus  the  attractiveness  of  the  line  he  will  con- 
centrate on  seem  to  fully  justify. 


DEALERS  INSPECT  VICTOR  LINE 

Many    Conventioners    Visit    Victor   Jobbers — 
Interested  in  Record  Stock  Systems 


CONDITIONS  GOOD  IN  MIDDLE  WEST 


Declares  Otto  Heineman  Upon  Return  from 
Trip  Through  That  Section — Chicago  Office 
Doing  Large  Business  in  Machine  Parts 


Walter  S.  Gray 

sales  of  Domestic  talking  machines  on  the  Pa- 
cific Coast. 

Mr.  Gray  can  well  be  classed  as  one  of  the 
pioneers  in  the  talking  machine  industry  and 
can  recount  many  amusing  incidents  of  hap- 
penings when  talking  machines  were  a  decided 
novelty. 

Many  houses  prominent  in  the  talking  ma- 


"Business  conditions  throughout  the  Middle 
West  are  splendid,  and  from  all  indications  the 
talking  machine  trade  will  enjoy  a  record-break- 
ing fall  prosperity,"  said  Otto  Heineman,  presi- 
dent of  the  Otto  Heineman  Phonograph  Sup- 
ply Co.,  New  York,  who  returned  last  week 
from  a  visit  to  the  company's  Middle  West 
branch  in  Chicago  and  the  factory  at  Elyria,  O. 

"Our  Chicago  office  has  been  closing  a  busi- 
ness far  beyond  expectations,  and  this  applies 
to  our  tone  arms  and  sound  boxes  as  well  as 
motors.  The  talking  machine  manufacturers  in 
the  Middle  West  are  building  up  a  steady  and 
profitable  business  along  lines  which  insure  the 
stability  of  the  industry. 

"The  new  and  additional  departments  at  our 
factory  are  now  in  working  shape  and  with  the 
increased  facilities  they  afford  us  we  can  assure 
our  clients  a  more  effective  service  and  co-oper- 
ation than  they  have  received  in  the  past.  These 
new  departments  contain  new  machinery  of  the 
most  modern  type  and  our  output  will  be  aug- 
mented considerably  by  these  additions  to  our 
plant." 


The  recent  piano  convention,  which  attracted 
dealers  from  Coast  to  Coast,  was  responsible 
for  a  large  number  of  dealers  calling  at  the 
headquarters  of  the  local  Victor  distributers,  in 
order  to  get  in  touch  with  conditions  in  the 
East.  These  visitors  carefully  examined  the  lat- 
est ideas  in  record  stock  systems  so  that  they 
may  utilize  them  in  their  own  establishments. 

Among  these  out-of-town  Victor  dealers  were 
the  following,  who  spent  some  time  at  the  of- 
fices of  the  New  York  Talking  Machine  Co., 
Victor  distributer:  Mr.  Parker,  Parker-Gard- 
ner Co.,  Charlotte,  N.  C;  Messrs.  Lamotte  and 
Thearle,  Thearle  Music  Co.,  San  Diego,  Cal.; 
W.  C.  Heim,  Danbury,  Conn.;  Mr.  Marshman, 
manager  of  the  Victor  department,  McClure  & 
Cowles,  Albany,  N.  Y.;  W.  J.  McCarthy,  Will- 
iam Mueller  Co.,  Baltimore,  Md.;  J.  H.  Troup, 
Jr.,  and  Robert  Troup,  Troup  Music  House, 
Harrisburg,  Pa. 


INTRODUCE  THREE  NEW  MODELS 


Special  Tone  Arm  Also  Produced  by  Mutual 
Talking  Machine  Co.,  Recently  Reorganized 


The  Mutual  Talking  Machine  Co.,  New  York, 
which  recently  reorganized,  increased  its  capital 
and  broadened  its  activities,  has  added  three 
new  models  to  its  line,  retailing  at  $37.50,  $50 
and  $75.  The  company  has  also  arranged  to 
manufacture  talking  machine  parts,  specializing 
on  the  production  of  a  tone  arm  embodying 
several  distinctive  features. 

The  Royal  Cabinet  Manufacturing  Co.,  a  sub- 
sidiary company  to  the  Mutual  Talking  Ma- 
chine Co.,  has  been  formed,  with  H.  Lobschutz 
as  general  manager.  This  concern  will  manu- 
facture all  Mutual  cabinets  and  has  also 
equipped  its  plant  to  do  general  cabinet  work 
for  the  trade. 


25c-Majestic  Records-25c 


(DOUBLE  DISC) 


An  Entirely  New  Double  Disc  Seven-Inch  Record 
for  Twenty-Five  Cents  (vSal) 


^  Majestic  Records  play  as  long  as  most  ten-inch 
records. 

1§  Majestic  Records  compare  with  anything  now 
on  the  market  in  tonal  quality  and  manufacture.  We 
welcome  comparison. 

^  The  Majestic  Catalogue  embraces  all  that  is 
best  in  the  world's  musical  literature — Vocal  and  In- 
strumental—  Classical,  Secular  and  Sacred  —  and  the 
popular  hits  of  the  day. 


^  Our  name  is  our  trademark,  and  all  we  stand  for  is 
represented  in  our  product. 

^  We  are  here  to  stay — therefore  our  records 
are  not  made  as  a  complement  to  a  "cheap 
machine "  —  they  are  made  for  the  best 
machines  on  the  market. 

^  This  proposition  to  dealers  "sparkles  all  over."  We 
offer  the  maximum  pioduct  at  a  minimum  charge. 


TO  JOBBERS — Our  price  means  a  world  wide  range  for  the  dealer.    Their  field  is  your  field. 

Don't  delay.    Wire  for  particulars. 


50c — Majestic  Adaptor — 50c 

The  Majestic  Adaptor  is  a  simple  attachment 
which  enables  any  phonograph  to  play  all  records 


Majestic  Phonograph  Co.,  Inc., 


247-253  West  19th  Street 
New  York  City 


THE    TALKING    MACHINE  WORLD 


83 


Illustration  Shows  Record  Two-thirds  Actual  Size 


Dealers:  Here  You  Get 
Something  Brand-New 
and  Exclusive 


THE  PATHE  LIBRARY  OF  FAMOUS  ARTISTS 


(See  next  page) 


84 


THE    TALKING    MACHINE  WORLD 


THE  PATHE  LIBRARY 


The  Following  Famous  Artists  Are  But  Part  Of  Pathe 

Exclusive  Talent 

We  have  in  the  Pathe  library  exclusive  records  by  artists  of  great  fame  who  have  never  been  heard 
in  this  country,  and  because  of  their  contracts  abroad  may  never  be  heard  in  America — except  from  a 
Pathe  Disc.    We  also  have  many  other  Pathe  artists  who  have  won  fame  upon  the  American  operatic 

stage. 

Muratore,  Chicago  Opera  Company;  Albers,  Opera  Comique,  Paris;  Burzio,  La  Scala,  Milan; 
Parvus,  La  Scala,  Milan;  Note,  Grand  Opera  Company,  Paris;  Fitziu,  Metropolitan  Opera  House, 
New  York;  Bassi,  Covent  Garden,  London;  Burrian,  Metropolitan  Opera  House,  New  York;  Didur, 
Metropolitan  Opera  House,  New  York;  Rudolph  Ganz,  the  solo  pianist;  Dr.  Bernhardt  Stein- 
berg, Cantor  of  Temple  Beth-El,  New  York,  recognized  as  the  greatest  authority  in  America  on 
traditional  Jewish  music;  Aumonier,  Bardi,  Chenal,  Denera,  Thomas  Egan,  Baptiste  Hoffman, 
Grace  Hoffman,  Junka  Burchardt,  Magliulo,  Merentie,  Montesanto,  Scampini,  Sparkes,  Tanzler, 
Vaguet.  Vogelstrom,  Weil,  and  numerous  additional  well-known  singers,  soloists,  symphony  or- 
chestras, bands,  "trios,"  etc.,  who  record  exclusively  for  Pathe,  place  the  Pathe  dealer  ia  an  en- 
viable position  to  supply  the  constant  public  demand  for  something  New,  Exclusive,  Better. 

The  following  artists  of  international  fame  also  record  for  Pathe:  Vallandri,  Sammarco,  An- 
cona,  Urlus,  Cavalieri,  Giorgini,  Ober,  de  Cisneros,  Slezak,  Galvany,  Titta  Ruffo,  Lenzi,  Journet. 

The  "golden  voices"  of  hundreds  of  other  of  the  world's  greatest  artists  are  heard  at  their  best 
on  Pathe  Records. 

Do  you  not  see  the  impregnable  position  the  Pathe  dealer  holds  when  he  is  able  to  offer  his  public 
such  records  as  these?    Records  which,  artistically,  are  unsurpassed. 

The  Pathe  library  meets  every  need  of  the  dealer.  Besides  these  great  selections  by  opera  and  con- 
cert stars  and  by  famous  orchestras  and  bands,  it  is  kept  constantly  up  to  date  with  the  newest  popular 
music  of  the  day. 

The  large  size  of  the  average  Pathe  Disc  make  possible  longer  sound  waves.  The  longer  the  sound 
wave  the  truer  the  music. 

PATHE  FRERES  PHONOGRAPH  COMPANY 


Urlus 


Merentie 


Giorgi 


m 


>F  FAMOUS  ARTISTS 

Don't  Sell  Your  ^Customer  "Half"  a  Phonograph 

Sell  the  Pathephone,  which  plays  any  make  of  disc  record.  And,  if  your  customer  owns  a  machine 
which  is  not  of  Pathe  make,  you  can  sell  him  Pathe  records  just  the  same.  Pathe  discs  play  beautifully 
on  any  standard  make  of  phonograph.    A  simple  attachment  accomplishes  this. 

The  Pathe  "Violin"  Wood  Sound  Chamber  produces  a  rich,  full,  throbbing  tone,  which  a  metal  or 
part  metal  sound  chamber  can  never  achieve  This  feature  makes  the  Pathephone  wonderfully  easy  for 
you  to  sell.    In  fact,  all  the  Pathe  selling  points  are  sales  clinchers.    For  example — 

The  Pathe  Sapphire  Ball 

the  polished  round  jewel  which  glides  smoothly  over  the  face  of  the  record,  without  ever  ripping  or 
wearing.  You  never  have  the  bother  of  changing  needles  on  a  Pathephone.  The  Sapphire  ball  does  not 
wear  out,  nor  wear,  dig  or  destroy  the  record. 

Pathe  discs  sell  for  65c  to  $4.00  and  are  all  double-faced,  including  records  of  the  greatest  artists. 

Dealers :  Are  You  Awake  To  This  Opportunity  ? 

Are  you  awake  to  the  fact  that  you  really  have  something  new  and  exclusive  if  you  secure  a  Pathe 
Agency  ?    You  have  : 

1.  A  name — Pathe — which  stands  for  highest  quality — Pathe. 

In  Europe  this  name  has  long  signified  pre-eminence  in  two  fields — Phonograph  and  Moving  Picture. 
In  America,  Pathe  Freres  are  now  duplicating  their  European  success. 

2.  Abroad,  Pathe  Discs  have  enjoyed  artistic  supremacy  for  over  twenty  years. 

3.  The  support  of  National  Publicity  of  the  highest  order.  Watch  for  the  new  Pathe  advertising  in 
the  Saturday  Evening  Post. 

4    The  backing  of  a  business  house  of  acknowledged  high  standing. 

5.  The  co-operation  and  assistance  of  an  experienced  selling  organization,  which  supplies  you  with 
every  possible  aid  to  quick  sales — literature,  handsome  store  hangers,  bulletins,  letters,  catalogs,  etc., 
etc.    An  organization  as  alive  to  your  interests  as  to  its  own. 

Think  one  minute,  and  you  will  write  asking  for  full  information  about  the  Pathe  line  and  our 
attractive  proposition  to  new  dealers.     Write  now. 

::  29  West  38th  Street,  New  York 


Didur 


Titta  Ruffo 


86 


THE    TALKING    MACHINE  WORLD 


Factories  and 
Studios  in  the  Great  Musical 
Centers  of  the  World 

Pathe  Recording  Studios  and  Factories 
are  located  at  Paris,  London,  Berlin, 
Moscow,  Vienna,  Brussels,  Milan,  New 
York,  Brooklyn,  and  Belleville,  New 
Jersey.  Here  are  pictures  of  some  of 
them. 


Yet,  with  the  rapid  growth  of  the  bus- 
iness here,  the  increased  demand  for 
Pathephones  and  Pathe  discs,  increased 
facilities  for  service  becomes  imperative. 


The  handsome  new  building  shown  be- 
low (in  Brooklyn,  N.  Y.)  is  the  latest  link 
in  the  Pathe  chain  that  spells  Service. 


Find  out  how  far-reaching  this  service  is. 
Get  in  touch  with  us  and  learn  the 
significance  of  the  name  "Pathe"  to  the 
dealer. 


//  you  are  in  business  for  results  we  want  to 
know  you.  Drop  us  a  line  to-day.  Tear  out 
coupon. 


Pathe  Freres  Phonograph  Co. 

29  West  38th  Street,   New  York 

Gentlemen :  — 

Am  interested  in  your  proposition  to 
dealers.  Without  obligation  on  my  part,  please 
send  further  particulars  and  literature. 


Add 


ress. 


THE    TALKING    MACHINE  WORLD 


87 


If  you  will  make  careful  comparison,  you 
will  find  that  the  range  of  Columbia  prices 
will  bring  you  closer  to  more  varieties  of 
profit  than  any  other  line  on  the  market. 


(Write  for  "Music  Money,"  a  book~A" t ulFof  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co, 

VVoolvvorth  Building,  New  York 


EDISON  DEALERS  IN  CONVENTION 


Greatest  Gathering  in  History  of  the  Edison 
Trade  in  Session  Recently  in  New  York 


The  second  annual  convention  of  Edison 
phonograph  dealers  was  held  at  the  Hotel 
McAlpin,  New  York,  on  Thursday  and  Fri- 
day, June  22  and  23,  and  was  successful  in  every 
way.  A  number  of  special  cars  from  various 
points  throughout  the  country  brought  in  a 
large  number  of  Edison  dealers  which,  together 


address  of  welcome  to  the  visiting  dealers.  A 
message  from  Thos.  A.  Edison  was  read  by 
William  Maxwell,  vice-president,  Thomas  A. 
Edison,  Inc.,  and  the  characteristic  utterances 
of  this  world-famous  inventor  were  enthusias- 
tically applauded.  An  original  play,  in  one  act, 
entitled  "Bought  and  Nearly  Paid  For,"  was 
then  produced  by  Frank  Smithson.  The  plot 
of  this  piece  is  woven  around  the  method  of 
demonstrating  and  selling  an  Edison  phono- 
graph. It  was  very  capably  acted  by  Miss  Nan- 
nette  Flack,  William  Wadsworth  and  Richard 


Second  Annual  Convention  Banquet  of  Edison  Dealers  at  Hotel  McAlpin 


with  the  dealers  from  near-by  territories, 
brought  the  attendance  to  more  than  500. 

The  first  business  session  took  place  Thurs- 
day afternoon,  when  A.  C.  Ireton,  general  sales 
manager  for  Thomas  A.  Edison,  Inc.,  made  an 


Tucker.  During  this  playlet  the  dealers  sat  as 
critics  and  entered  into  an  animated  discussion 
in  which  every  one  present  freely  joined. 

The  open  forum  Thursday  afternoon  included 
two  interesting  papers  entitled  "Ideals  and  Edi- 


torials," by  Edward  C.  Boykin,  director  of  sales 
promotion,  Thomas  A.  Edison,  Inc.,  and  "The 
Ideal  Dealer  and  His  Reward,"  by  T.  J.  Leon- 
ard, assistant  general  sales  manager,  Thomas 
A.  Edison,  Inc.,  who  outlined  the  probationary 
zone  policy  of  the  Edison  organization. 

The  banquet  was  held  Thursday  evening  at 
the  Hotel  McAlpin  and  the  diners  were  enter- 
tained by  a  number  of  prominent  Broadway 
actors.  Subsequent  to  the  banquet  a  concert 
was  given  by  the  following  Edison  artists:  Miss 
Elizabeth  Spencer,  Miss  Helen  Clark,  Joseph  A. 
Phillips,  Billy  Murray,  Walter  Van  Brunt  and 
the  Criterion  Quartet. 

The  Edison  artists  who  took  part  were  greet- 
ed with  unbounded  enthusiasm  by  the  dealers. 
Miss  Spencer,  who  is  a  great  favorite  with  Edi- 
son dealers  and  owners,  received  a  veritable 
ovation  and  responded  by  singing  several  re- 
quest selections,  among  them  the  famous  and 
universally  loved  "Happy  Days."  The  reception 
to  the  other  artists  present  was  only  a  shade,  if 
that,  less  enthusiastic.  As  a  grand  finale  all 
joined  in  singing  "The  Star  Spangled  Banner." 

On  Friday  morning  Dr.  Miller  Reese  Hutch- 
ison, chief  engineer  and  personal  representative 
for  Mr.  Edison,  read  a  very  interesting  paper, 
entitled  "Why  the  New  Edison  Is  a  Laboratory 
Product."  This  was  followed  by  a  paper  en- 
titled "Mechanical  Service,"  by  F.  F.  Gilmore, 
engineering  attache  to  the  musical  phonograph 
division,  Thomas  A.  Edison,  Inc. 

The  afternoon  session  included  the  follow- 
ing papers:  "The  Diamond  Amberol  Line,"  by 
K.  R.  Moses;  "Doing  It  Better  and  Different- 
ly—the Way  to  Win,"  by  W.  D.  Wilmot,  Fall 
River,  Mass.;  "Things  You  Want  to  Know 
About,"  by  William  Maxwell. 

The  open  forum  on  Friday  featured  "Tone 
Test  Recitals,"  by  Mme.  Marie  Rappold  and 
Arthur  Middleton,  Edison  artists.  This  forum 
concluded  with  the  showing  of  "The  Voice  of 
the  Violin,"  an  Edison  motion  picture,  featuring 
the  new  Edison,  a  photo-dramatic  demonstra- 
tion of  Edison's  new  art,  music's  re-creation. 


Motors,  Tone  Arms  and  Sound  Boxes 


You  are  in  the  phonograph  business.  You  intend  to  stay  in  it. 
You  claim  some  individual  merit  in  your  product — else  you 
could  not  stand  present  day  competition. 

We  are  making  tone  arms  and  sound  boxes,  constructed  specially 
to  meet  your  ideas  so  that  you  may  maintain  a  position  among 
the  leaders  in  the  trade. 

//  you  want  to  use  an  exclusive  type  of  tone  arm  or  sound 
box,  send  us  rough  drawings  and  we  will  submit  our 
quotations,  whicl\  will  be  unusually  low — consistent  with 
high  quality  materials  and  good  workmanship. 


Our  line  of  single  and  double  spring  motors — as  well  as  several 
universal  tone  arms  and  sound  boxes  of  the  most  improved  character 
— will  be  ready  for  the  trade  in  the  near  future. 

On  a  date,  which  we  will  announce  later,  we 
will  not  accept  orders  for  deliveries  this  season 
from  concerns  not  our  customers  at  the  time. 
Write  us  before  you  place  your  orders  for  the 
season's  requirements. 

All  parts  finished  in  nickel,   gold,  silver  or  oxidized  plating. 


CONSOLIDATED  PHONO  PARTS  CORP. 

14-2-146  West  14th  Street  Telephone  989  cheuea  New  York  City 


88 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  New  York  City  And  Vicinity 


The  local  talking  machine  trade  enjoyed  a 
healthy  and  prosperous  business  in  June,  there- 
by continuing  the  remarkable  record  achieved 
by  the  industry  during  the  past  eighteen  months. 
The  sales  totals  for  the  month  were  far  ahead 
of  last  June,  many  of  the  dealers  stating  that 
their  month's  business  compared  very  favorably 
with  the  figures  of  the  fall  months  of  only  a 
few  years  ago. 

Those  dealers  who  have  inaugurated  cam- 
paigns to  secure  summer  business  from  every 
possible  angle  are  more  than  pleased  with  the 
results  to  date.  This  is  especially  true  in  con- 
nection with  the  sale  of  moderate  priced  ma- 
chines, for  it  has  been  found  that  the  average 
owner  of  a  high-priced  machine  is  not  particu- 
larly desirous  of  taking  it  with  him  to  a  country 
resort  if  a  smaller  one  will  fill  the  requirements 


during  the  summer  season.  Quite  a  number  of 
the  dealers  have  based  their  sales  arguments  on 
this  particular  point,  and  in  almost  every  in- 
stance have  succeeded  in  selling  a  small  ma- 
chine. There  is,  of  course,  a  constantly  increas- 
ing demand  for  the  moderate  priced  models  to 
be  used  for  camping,  canoeing,  etc.,  and  on  the 
whole  the  machine  business  so  far  this  summer 
has  been  more  than  satisfactory. 

Concentrating  on  Record  Development 
During  the  past  year  many  of  the  distributers 
have  endeavored  to  point  out  to  the  dealers 
that  their  record  business  was  worthy  of  con- 
siderably more  than  passing  attention.  They 
have  emphasized  the  fact  that  the  record  depart- 
ment is  actually  the  keynote  of  the  talking  ma- 
chine dealer's  profits  and  success,  and  that 
record  sales  are  the  surest  indication  of  the 


BRUNO 


The  House  Reliable 

ESTABLISHED  1834 


CERVING  the  dealer  only 
^  has  always  been  our 
policy  —  not  an  innovation. 

C.  BRUNO  &  SON,  Inc. 


Victor  Distributors 
351=353  Fourth  Avenue 

WE  DO  NOT  RETAIL 


NEW  YORK 


prosperity  of  an  establishment.  The  dealers 
have  studied  the  various  plans  and  ideas  sub- 
mitted for  their  consideration,  and  as  a  result, 
there  is  no  doubt  but  that  the  record  business 
of  the  average  New  York  dealer  is  on  a  far 
more  efficient  and  profitable  basis  at  the  present 
time  than  ever  before.  There  are  no  longer  any 
haphazard  or  hit-or-miss  methods  employed  in 
the  handling  of  record  stock,  but  on  the  con- 
trary, card  systems  are  utilized  which  enable 
the  dealer  to  order  the  right  records  at  the  right 
time,  and  also  assist  him  in  giving  real  service 
to  his  customers. 

Large  Local  Attendance  at  Victor  Convention 

The  Victor  jobbers'  convention  at  Atlantic 
City  this  week  attracted  a  greater  number  of 
delegates  from  the  local  trade  than  any  previous 
year.  Practically  every  Victor  distributer  in 
the  local  territory  was  represented  at  the  con- 
vention, and  many  of  them  were  accompanied 
by  their  families  and  members  of  their  sales 
and  executive  staffs.  There  is  no  doubt  but  that 
these  annual  conventions  are  productive  of  in- 
valuable results,  for  they  not  only  give  the  dis- 
tributer an  idea  of  what  his  associates  are  do- 
ing throughout  the  country,  but  they  promote 
a  spirit  of  friendship  and  good  fellowship. 
Lease  New  Executive  Quarters 

Landay  Bros.,  New  York  distributers,  have 
leased  the  ground  floor  and  basement  of  the 
building  at  151  West  Thirtieth  street,  consisting 
of  15,000  square  feet  of  space,  which  they  will 
use  as  executive  offices,  wholesale  and  shipping 
departments.  They  started  moving  from  their 
old  executive  offices,  569  Fifth  avenue,  a  few 
days  ago,  and  expect  to  be  fully  established  in 
their  new  quarters  by  the  end  of  next  week. 
This  building  is  ideally  located  from  a  transit 
standpoint,  being  situated  in  the  Pennsylvania 
Terminal  zone,  and  convenient  for  out-of-town 
visitors.  In  this  new  building  Landay  Bros, 
will  have  adequate  facilities  to  take  care  of 
their  fast  growing  wholesale  and  retail  trade. 
Shipments  Improving  Steadily 

"June  was  a  remarkably  good  month,  showing 
a  very  large  gain  over  last  year,"  said  R.  F. 
Bolton,  district  manager  of  the  Columbia  Graph- 
ophone  Co.  "There  is  still  enough  shortage  of 
goods  to  be  somewhat  annoying,  but  shipments 
are  getting  better  right  along.  We  have  re- 
ceived assurances  from  the  executive  offices  that 
July  will  put  us  on  our  feet  as  far  as  machines 
are  concerned.  The  record  situation  has  im- 
proved materially,  and  shipments  are  coming 
through  better  than  ever.  There  is  still  a  slight 
shortage  in  our  foreign  record  catalog,  but  this 
division  is  also  improving  and  by  next  month 
should  be  in  excellent  shape.  We  have  been 
getting  the  benefit  of  increased  manufacturing 
facilities  on  our  record  production  and  -expect 
to  have  the  same  on  machines  this  month.  The 
strong  demand  just  now  in  our  machine  line 
is  for  the  $75  and  $100  models,  with,  of  course, 
the  corresponding  types  with  the  special  record 
equipment,  retailing  at  $85  and  $110.  The  record 
business  seems  to  show  a  tendency  to  favor 
the  higher  class  record,  although  there  is,  of 
course,  the  usual  summer  demand  for  dance  and 
popular  selections.  The  outlook  for  the  rest 
of  the  summer  is  very  fine,  and  personally  I 
see  no  signs  of  any  let-up  in  the  remarkable 
prosperity  of  the  talking  machine  industry." 
Timely  Window  Displays 

During  the  past  few  weeks  the  Phonograph 
Corporation  of  Manhattan,  which  conducts  the 
Edison  Shop  at  473  Fifth  avenue,  has  prepared 
a  number  of  special  window  displays  which  have 
attracted  the  favorable  attentions  of  passers-by 
along  Piano  Row.  One  of  these  recent  displays 
was  devoted  to  "Preparedness,"  an  artistic  dis- 
play card  listing  some  of  the  Edison  Diamond 
Disc  records  which  apply  to  this  patriotic 
theme.  The  new  Edison  Diamond  Disc  records 
{Continued  on  page  90) 


THE    TALKING    MACHINE  WORLD 


89 


ICanDanceWiftEverv- 
-BodyBufMyWfe 

Y-V»H.kHiiU.ypgu, 

MORE  ThanAHit! 


WW 


SERVICE  ITEMS? 

A  POSTAL  FROM  YOU  WILL  BRING  SAMPLES  OF 

THIS  SERVICE 

WINDOW  DISPLAY  POSTERS 

STANDARD  LIST  RECORD 
CATALOGS 

RECORD  RACKS 

RECORD  DELIVERY  BAGS 

KRAFT  STOCK  ENVELOPES 

MACHINE  PROSPECT  POST 
CARDS 

RECORD  PROSPECT  POST 
CARDS 

NEW  YORK  TALKING  MACHINE  CO. 

119  WEST  FORTIETH  STREET  NEW  YORK  CITY 


RICHARDSON  ILLUSTRATING  CO, 


90 


THE    TALKING    MACHINE  WORLD 


TRADE  IN  NEW  YORK  AND  VICINITY 

(Continued  from  page  88) 

contained  in  Supplement  No.  59  are  proving 
very  popular,  especially  a  first  recording-  by 
Giovanni  Zenatello,  a  tenor  who  has  achieved 
international  success.  This  record  is  meeting 
with  a  ready  sale  and  becoming  more  popular 
day  by  day. 

A  Successful  "Uptown"  Store 

Walter  Drey  &  Co.,  which  opened  a  new  store 
at  1358  St.  Nicholas  avenue,  with  the  Pathe  line 
as  a  leader,  is  closing  a  very  successful  business 
and  has  already  secured  a  good  sized  list  of 
patrons  for  Pathephones  and  Pathe  discs.  Mr. 
Drey  is  making  a  special  effort  to  develop  the 
sale  of  the  higher  priced  models  of  Pathephones. 
Efficiency  Work  Producing  Results 

The  efficiency  department  of  the  New  York 
Talking  Machine  Co.,  Victor  distributer,  has  is- 
sued a  new  and  attractive  series  of  price  cards 
for  Victrolas.  These  cards  are  furnished  in 
four  or  five  different  designs  so  that  the  dealers 
may  use  the  style  best  suited  to  individual  re- 
quirements.   The  company  is  still  continuing  to 


receive  very  gratifying  responses  to  its  special 
electro  service,  the  demand  for  the  July  electro 
exceeding  all  expectations.  This  electro  ad- 
vertised the  Victor  record  "Shades  of  Night," 
sung  by  the  Sterling  Trio.  In  addition  to  the 
electro  a  handsome  window  card  was  prepared 
to  feature  this  record,  and  the  results  of  this 
publicity  are  evidenced  in  the  splendid  sales 
totals  reported  by  the  company's  dealers.  There 
is  no  doubt  but  that  this  special  co-operative 
service  is  acting  as  a  powerful  stimulus  to 
record  business. 

Language  School  to  Handle  Graphophones 
The  Columbia  Graphophone  Co.  closed  ar- 
rangements this  week  whereby  the  R.  D.  Cor- 
tina Co.,  12  East  Forty-sixth  street,  New  York, 
will  handle  the  complete  line  of  Columbia  graph- 
ophones and  records.  This  company  is  well 
known  in  educational  circles,  having  introduced 
the  Cortina  system  of  teaching  languages,  which 
has  been  remarkably  successful.  This  company 
is  planning  to  furnish  a  handsome  studio  in  its 
building  which  will  be  devoted  exclusively  to 
the  sale  of  Columbia  graphophones  and  records, 


specializing  particularly  on  foreign  records, 
operatic  and  concert  selections.  This  concern 
will  also  carry  a  library  of  Columbia  folk  songs 
and  feature  the  machine  line  extensively. 
An  Enthusiastic  Fisherman 
The  "Izaak  Walton"  of  the  local  Victor  trade 
is  the  name  which  may  be  well  applied  to  Louis 
Barg,  7810  Third  avenue,  Brooklyn,  N.  Y.  Mr. 


Louis  Barg 

Barg  has  not  missed  a  Friday  fishing  trip  in 
three  years,  and  in  the  accompanying  photo- 
graph may  be  seen  in  the  pursuit  of  his  favorite 
hobby.  Incidentally,  it  may  be  said,  that  Mr. 
Barg  has  been  just  as  successful  with  his  Vic- 
tor business  as  he  has  in  catching  the  members 
of  the  finny  tribe,  and  his  neighbors  consider 
him  "some  fisherman." 

Expect  Substantial  Summer  Business 

Spear  &  Co.,  the  well-known  furniture  house 
which  recently  opened  a  new  building  at  22 
West  Thirty-fourth  street,  is  handling  the  Co- 
lumbia line  exclusively,  and  to  date  have  been 
very  successful.  Manager  Friedman  is  enthusi- 
astic regarding  the  progress  of  his  Columbia  de- 
partment and  is  sure  that  the  company  will  close 
a  banner  business  this  summer  and  fall. 
Edison  Diamond  Disc  Line  Popular 

Krakauer  Bros.,  who  are  occupying  a  new 
store  at  125  West  Forty-second  street,  are  de- 
voting a  considerable  portion  of  their  ware- 
rooms  to  the  display  of  the  Edison  Diamond 
Disc  line.  Milton  Weil,  manager  of  the  Kra- 
kauer store,  states  that  his  Edison  business  has 
been  far  ahead  of  last  year,  and  that  the  splen- 
did location  of  the  store  has  aided  considerably 
in  developing  new  Edison  sales. 

Furniture  House  Features  Pathe  Line 

One  of  the  many  recent  accounts  opened  in 
Greater  New  York  by  the  distributers  of  the 
Pathe  Freres  products,  is  Ludwig  Baumann  & 
Co.,  Brooklyn,  N.  Y.,  which  is  handling  the 
complete  Pathe  line  and  displaying  it  to  excel- 
lent advantage  in  its  show  window.  Pathe 
products  have  been  very  successful  in  Brooklyn 
and  several  dealers  who  are  handling  the  line 
are  closing  an  excellent  summer  business. 
Tone  Test  Attracts  Large  Audience 

One  of  the  most  attractive  establishments  in 
suburban  territory  is  the  Edison  Shop  at  Stam- 
ford, Conn.,  which  was  recently  opened  by 
George  A.  Heimer.  The  Edison  Diamond  Disc 
line  is  handled  exclusively  in  these  warerooms, 
and  Mr.  Heimer,  through  the  use  of  high-class 
methods  and  up-to-date  sales  policies,  has  suc- 
ceeded in  placing  the  Edison  Diamond  Disc 
phonograph  in  a  front  position  in  the  Stamford 
musical  world.  A  tone  test  recital  held  in  a 
Stamford  theatre  and  sponsored  by  Mr.  Heimer 
attracted  a  capacity  audience,  which  was  delight- 
ed and  amazed  at  the  results  of  the  tone  test. 


The  Fleifile  Co.,  of  New  York,  was  granted  a 
certificate  of  incorporation  last  week  by  the 
Secretary  of  State  at  Albany,  N.  Y.  The  con- 
cern will  manufacture  talking  machines,  mu- 
sical equipment  and  loose  leaf  devices,  the  cap- 
italization being  $10,000. 


PHONOLAMP 

YES 
THE  LIVE 
TALKING  MACHINE  DEALERS 

Backed  up  Our  Judgment 
by 

Placing  Their  Orders  With  Us 
and  Are  Increasing  Their  Sales  by 
PHONOLAMP  Orders.  Are  You  Among  Them? 


The  Phonolamp 


Electric  Phonograph  Co. 

29  West  34th  Street,  NEW  YORK 

Factory:  Mount  Vernon,  N.  Y. 


THE   TALKING   MACHINE  WORLD 


91 


With  Columbia  Eclipse 

Height  32  inches.  Width  17  inches.  Depth  17 
inches.  Quartered  Oak  Front.  Mahogany  Front. 
Holds  208  Records. 

This  style  is  also  fine  with  Victrola  VI 


BDELE 


(abinets 


■  For  Records  m 

■  play  a  leading  part  in  the  sale  U 
'  of  a  talking  machine  outfit.  This  I( 
g=  is  true  because  a  machine  and  ■ 

■  a  library  of  records  without  a  H 
=  Udell  Record  Cabinet  are  not  || 
|H  complete.  H 

|jg  Put  it  up  to  your  customer  and  ask  him 
where  he  is  going  to  file  his  records.  Of 

SB  course,  people  buy  what  they  see — so 

;  have  several  in  your  store.  You  not  only  ^| 

§^  get  the  profit  on  the  cabinet  but  you  are  IK 

IS  making  a  better  record  buyer.   The  im-  == 

U  portance  of  that  cannot  be  overstated. 

Sgl  A  better  record  buyer  because  he  takts  WM 

ijjs  some  pride  in  the  care  and  filing  of  his  JH 

j  records.    He  knows  just  what  he  has  J=j5 

Hj  because  of  the  system  used  in  filing. 

IB  The  large  capacity  of  a  Udell  Record  H 

Cabinet  makes  a   consumer  want  to  sH 

hi  fin  it  up.  m 

HJ  Yes,  it's  a  mighty  good  proposition  for  KS 
I- you  to  push  Udell  cabinets. 

=  you   can    get   pictures  HJ 

jjs  ana*  prices  by  writing  to  (| 

|  The  Udell  Works  | 

pj  1204  West  28th  Street  H 

■  Indianapolis,  Ind.  ■ 


EDUCATORS  ENDORSE  TALKERS 

At  Meeting  Held  During  Convention  in  New 
York  There  Was  Displayed  a  Strong  Senti- 
ment in  Favor  of  Use  of  Talking  Machines 
and  Player-Pianos  in  Work  of  Schools 


At  a  special  meeting  of  the  Music  Education 
Department  of  the  National  Educational  Asso- 
ciation, held  at  Hunter  College  during  the  con- 
vention of  the  educators  in  New  York  during 
the  week  of  July  3,  the  principal  matter  dis- 
cussed was  that  of  the  use  of  talking  machines 
and  player-pianos  in  the  schools,  high  schools 
and  colleges  of  the  country,  as  aids  to  instruc- 
tion in  music. 

A  number  of  the  teachers  present  delivered 
addresses  on  the  subject,  among  them  being 
Leonard  B.  MacWhood,  instructor  in  music  at 
the  Drew  Theological  Seminary,  and  who 
proved  a  strong  advocate  for  the  talking  ma- 
chine in  school  work.  Another  speaker  was 
Leo  R.  Lewis,  professor  of  music  at  Tufts  Col- 
lege, who  came  to  the  defense  of  the  player- 
piano  in  the  school,  and  had  one  of  the  piano 
companies  give  a  demonstration  of  the  possi- 
bilities for  the  benefit  of  his  audience. 

Other  addresses  were  made  by  Margaret 
Floy  Washburn,  professor  of  psychology  of 
Vassar  College,  and  Louise  Haessler,  of  Hunter 
College,  who  had  singers  in  costume  to  give 
Hungarian,  Swedish  and  Slavonic  airs  in  con- 
nection with  her  paper  on  "The  Folk  Song." 

The  meeting  authorized  a  committee  of  ten 
to  communicate  with  school  superintendents 
over  the  country  advocating  attention  to  com- 
munity music  and  to  prepare  a  basis  for  instruc- 
tion in  the  subject. 


NEW  EDISON  DEALERS 

Many    Names    Added    to    List    of  Retailers 
Handling  Amberola  and  Diamond  Disc  Line 


Thomas  A.  Edison,  Inc.,  has  announced  that 
the  following  dealers  have  arranged  to  handle 
the  Edison  Amberola  line  during  the  past 
month:  Charles  F.  Weber,  Teutopolis,  111.; 
Harry  R.  Thalis,  Hagerstown,  Ind.;  George  E. 
Seavey,  Amesbury,  Mass.;  Etzikon  Pharmacy, 
Etzikon,  Alta.,  Can.;  Ross  McKeen,  Owen 
Sound,  Ont,  Can.;  Marvin  Bros.,  Arrow  River, 
Man.,  Can.  The  dealers  taking  on  the  Amerbola 
and  disc  lines  are:  Keller  Bros.,  Skagway, 
Alaska;  M.  E.  Crockett,  Sisseton,  S.  D.;  Dia- 
mond Disc  Shop,  New  Orleans,  La.;  the  Mer- 
cantile Co.,  Long  Beach,  Cal.;  Hopewell  Music 
Shop,  Hopewell,  Va. ;  Theodore  A.  Matson,  Ra- 
cine, Wis.;  Schoenberg  &  Rahn,  St.  Joseph, 
Mich.;  Thomson  &  Co.,  Santa  Rosa,  N.  M.; 
Texas  Pacific  Mercantile  &  Manufacturing 
Co.,  Thurber,  Tex.;  J.  R.  Hartgraves,  Caldwell, 
Tex.;  Waconia  Drug  Co.,  Waconia,  Minn.; 
Rodgers-Wade  Furniture  Co.,  Paris,  Tex.;  Max 
Davis,  West  Hoboken,  N.  J. 

Edison  Diamond  Disc  dealers  who  have  also 
arranged  to  handle  the  disc  line  are  as  follows: 
C.  F.  Bath  Music  Store,  Abilene,  Kans.;  Frank 
Rouse,  Benson,  Neb.;  Hutchison-Wamser  Co., 
Portsmouth,  O.;  Book  Brothers  Piano  Co., 
Madison,  Wis.;  B.  &  W.  Drug  Co.,  Vernon, 
Tex.;  C.  J.  Robinson,  Newell,  la.;  H.  L.  Paden, 
Atwood,  Kans.;  Henry  and  John  Pomer,  Al- 
bany, N.  Y.;  W.  W.  Williamson,  Sulphur 
Springs,  Tex.;  H.  D.  Leffel,  San  Angelo,  Tex. 


TALKER  MEN  OFF  TO  THE  FRONT 

Among  the  members  of  the  local  talking  ma- 
chine trade  who  have  joined  their  regiments  for 
service  at  Mexico  are  J.  A.  Giles,  traveling  rep- 
resentative for  the  Blackman  Talking  Machine 
Co.,  Victor  distributer,  and  Nelson  Decker,  a 
member  of  the  sales  staff  of  the  the  Ideal  Music 
Co.,  New  York,  Victor  distributer.  Mr.  Giles 
is  a  lieutenant  in  his  company,  and  has  long 
been  active  in  National  Guard  affairs. 


According  to  advices  from  France,  an  inven- 
tor has  perfected  a  form  of  talking  machine 
record  made  from  a  species  of  cloth,  which  may 
be  sent  through  the  mails  like  an  ordinary 
letter. 


SAVE 


o 


o 


Order   these  Special 
Landay  Cabinets  at 
once.    Should  be 
$12.50,  but  our 
price  only 

$9.^  each 

We  are  able  to  offer  these  special 
No.  990  cabinets  at  this  price  only 
because  the  manufacturer  laid 
in  a  sufficient  supply  of  raw 
materia]  before  the  increase  in 
prices. 

However,  the  price  must  neces- 
sarily be  raised  after  this  allot- 
ment is  gone.  Better  place  your 
order  at  once.  We  will  be  glad 
to  ship  you  a  sample  if  you 
desire. 

As  explained  in  the  last  month's 
advertisement  these  cabinets  are 
well  made  of  fine  Mahogany 
veneer  on  all  sides  and  top ;  are 
substantial  in  appearance  and 
finely  finished  and  will  retail 
easily  at  $18.00. 

The  quantity  we  have  on  hand 
is  rapidly  growing  smaller  so  we 
suggest  you  place  your  order 
now  before  it  slips  your  mind. 

Ianda\j 


Victor  Distributors  Exclusively 

563  Fifth  Ave.,  New  York,  N.  Y. 


92 


THE    TALKING    MACHINE  WORLD 


Multi-playing 
Jewel 


NEEDLE 


TTERE  is  a  needle 
-■-  -■-  that  is  guaranteed 
to  give  perfect  satis- 
f action  for  three 
months  daily  service. 

Fitting  the  records 
exactly,  it  adds  greatly 
to  the  beauty  and  ac- 
curacy of  the  sound. 

Lengthens  the  life  of 
records,  owing  to  its 
hardness  and  con- 
sequent unchanging 
correct  form. 

Does  away  with  the 
trouble  of  constantly 
changing  steel  needles. 

Sells  readily  at  $1.00 
and  nets  the  dealer 
a  good  profit. 

Stock  this  —  it's  a 
splendid  seller  that 
everybody  wants. 

Write  today  for  prices 
and  information. 


Sonora  Phonograph 
Corporation 

GEORGE  E.  BRIGHTSON,  President 

Makers  of  Sonora  Phonograph 
and  Sonora  Multi-playing 
Jewel  Needle 

57  READE  STREET        NEW  YORK 


TALKING  MACHINES  AND  THE  MOVIES 


Horace  Sheble  Points  Out  the  Similarity  in 
Purpose  and  Result  Which  Both  Talking  Ma- 
chines and  Motion  Pictures  Possess 


Philadelphia,  Pa.,  July  6. — Horace  Sheble, 
president  of  the  Domestic  Talking  Machine 
Corporation,  is  a  philosopher  who  crystallizes 
mental  observations  into  actual  basic  results. 
Comparing  the  talking  machine  with  the  mov- 
ing picture,  he  points  to  the  analogy  as  well  as 
the  difference.  They  parallel  each  other  in 
greatness  of  invention.  They  both  appeal  to 
the  love  of  entertainment  and  the  desire  for  ed- 
ucation. They  have  brought  the  best  music, 
drama  and  comedy  of  the  world  to  all  the 
homes  of  the  world,  but  their  appeal  to  popu- 
larity has  been  along  different  courses. 

The  moving  picture,  from  the  first,  declared 
Mr.  Shelbe,  was  planned  for  the  masses,  with 
the  result  that  $400,000,000  is  said  to  be  spent 
annually  by  the  people  of  this  country  to  see 
moving  pictures.  Through  the  direct  appeal  be- 
ing made  by  talking  machine  manufacturers, 
however,  the  day  will  soon  be  here  when  every 
home,  no  matter  how  humble,  will  enjoy  the 
uplifting  entertainment  of  a  good  talking  ma- 
chine, and  the  cost  will  be  so  small  that  it  will 
not  be  missed  in  the  weekly  wage.  In  outlining 
the  present  revolution  in  the  market  he  stated 
that  it  is  to  be  expected  that  the  country  will 
be  flooded  with  an  almost  endless  amount  of 
cheap  "furniture,"  with  assembled  parts  and 
based  on  unscientific  principles.  This  flood  will 
be  temporarily  detrimental  to  the  business  in 
general,  and  the  public  will  soon  learn  that  a 
varnished  box  is  not  a  talking  machine  and  that 
tonal  quality  is  the  one  essential  element. 

In  organizing  the  Domestic  Talking  Machine 
corporation,  as  is  stated,  every  element  in 
manufacturing  and  merchandising  has  been  ana- 
lyzed by  experts  of  long  experience,  with  the 
result  that  the  Domestic  machines  were  per- 
fected first  for  quality  of  tone  and  accuracy  of 
reproduction.  The  soundbox,  with  its  sensi- 
tive reciprocal  action  is  one  of  the  ingenious 
features  of  the  new  machine.  The  diaphragm 
is  of  aluminum  and  is  made  by  a  process  that 


prevents  buckling  to  the  slightest  degree  and 
closes  the  pores  of  the  metal  to  make  it  im- 
pervious to  atmospheric  changes.  It  is  declared 
that  in  10,000  Domestic  diaphragms  there  has 
not  been  one  that  varies  in  tonal  quality.  The 
Domestic  cabinets  are  attractively  designed, 
built  of  seasoned  resonant  woods  and  intended 
to  match  the  appointments  of  any  home. 
Through  the  installation  of  efficient  and,  in 
many  cases,  distinctly  original  machinery,  the 
cost  of  production  has  been  minimized  through 
the  elemination  of  waste. 

The  same  principles  of  efficiency  are  to  be  ap- 
plied to  the  marketing  of  the  product,  the  fore- 
runner of  which  has  been  libera!  advertising 
from  which  the  results  are  credited  directly  to 
the  dealer  representing  the  Domestic  in  a  given 
territory.  The  great  demand  from  dealers  for 
territorial  rights  proves  that  the  plan  is  suc- 
ceeding, and  the  plant  is  now  being  operated  to 
capacity,  with  complete  machines  being  shipped 
regularly.  An  interesting  announcement  in  this 
connection  appears  on  page  96  and  97. 


INSTALLED  MANY  NEW  BOOTHS 

Arthur  L.  Van  Veen,  president  of  A.  L.  Van 
Veen  &  Co.,  New  York,  manufacturer  of  Van 
Veen  demonstration  booths,  stated  this  week 
that  his  company  had  completed  several  im- 
portant installations  during  the  past  few 
months,  among  others,  in  the  new  stores  of  Carl 
Bauer  &  Sons,  and  the  Savidge  &  Reed  Co., 
Brooklyn,  N.  Y.      '  :  . 

Mr.  Van  Veen,  who  is  now  working  out 
plans  for  the  equipment  of  several  new  talking- 
machine  stores  in  different  sections  of  the 
country,  has  received  letters  from  a  number  of 
his  clients  expressing  their  pleasure  with  the 
booths  the  Van  Veen  Co.  has  erected. 


McMENIMEN  RETURNS  FROM  TRIP 

H.  N.  McMenimen,  managing  director  of  the 
Pathe  Freres  Phonograph  Co.,  New  York,  re- 
turned to  his  desk  Monday  after  a  ten  weeks' 
stay  in  Chicago,  during  which  time  he  consum- 
mated a  number  of  important  deals,  and  visited 
the  company's  jobbers  in  the  surrounding  ter- 
ritory. 


PERSONAL  SERVICE 

The  members  of  our  Company  are  always  available  and 
will  gladly  see  you  personally  or  write  you  at  any  time  we 
can  possibly  serve  you. 

Why  not  communicate  at  once  with  us? 

BADGER  TALKING  MACHINE  CO.  JS^SSg^ 

VICTOR  DISTRIBUTORS 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

phonograph;  Standard  Metal  Mfg.  Co. 

HORNS    & 


227ICHESTNUT  STREET 


NEWARK,  N.  J. 


Chicago.  Ill 

WlLLIAMSPORT  Pa 

Goshen  iho 


THE    TALKING    MACHINE  WORLD 


93 


! 


DOUBLE 
DISCS 


Made  under 
Patent  No. 
639452. 

Other  patents 
pending. 


4  months  on  the  market 
and  firmly  established 

— That's  the  history  of  the  the  Emerson  25c  Double  Disc.    Hundreds  of  retailers  have 
put  in  a  complete  stock  of  Emerson  records  and  are  selling  them — Big. 

Most  of  them  are  sending  in  their  re-orders — that's  what  counts. 

The  newest  selections,  the  best  artists,  the  newest 
and  most  approved  methods  of  recording,  the  fam- 
ous exclusive  Emerson  Universal  playing  feature — 
all  at  a  popular  price  have  won  the  public  favor. 

If  you  haven'L  already  placed  your  first  order  now  is  the  time 
to  do  it. 


You  are  losing  valuable  sales  and  big  profits  eveiy  day  you 
are  without  the  Emerson  line. 


Remember — the  Emerson  25c  Double  Disc  plays  3A  the 
time  of  a  Standard  10-inch  record.  Plays  on  all  phono- 
graphs without  attachments  except  on  one  positive 
feed  machine. 

The  Emerson  list  of  selections  includes  the  most  popular, 
classic,  comic,  sentimental  and  sacred  numbers — it's  a  list  of 
live,  fast  sellers. 

It  takes  only  a  small  investment  to  get  started — do  it  now. 

Clip  the  coupon — attach  it  to  your  letter  head  and  mail  it  to 
us — we'll  give  you  the  facts  and  our  big  list  of  hits. 

Don't  wait  or  hesitate,  but 

send  that  coupon  now  ^^^^m^ 

Emerson  Phonograph  Co.,  Inc. 

Dept.  D,  3  West  35th  Street 
New  York 

NO  ATTACHMENTS  ARE  NEEDED  TO  PLAY  EMERSON  RECORDS 

( Except  on  one  positive  feed  machine ) 


A  Few  New 
Emerson  Releases 

748] 
747  ] 

750 
749 

736 
752 
745 


Rackety  Coo.  Fox-trot. 
La  Confession  Waltz. 

Emerson  Military  Band 
Babes  in  the  Wood. 
Harrigan  and  Hart. 

Emerson  Military  Band 
{Maryland,  My  Maryland  .  Herbert  Morley 
<  Silver  Threads  Among  the  Gold. 
I  Henry  Burr 

(Lead.  Kindly  Light  Henry  Burr 

I  The  Palms   Henry  Burr 

Good-Bye,  Good  Luck,  God  Bless  You. 

Peerless  Quartette 
Come  Back  to  Erin,  Mona  Darling. 

(Tenor  Duet)   ...Burr  and  Campbell 
I   Sent   My   Wife   to   the  Thousand 

Isles   M.  J.  O'Connell 

Meet  Me  in  Havana,  Anna. 

M.  J.  O'Connell 
Sweet  Cider  Time  When  You  Were 

Mine   Arthur  Collins 

I  Miss  You,  Miss  America. 

Manuel  Romaine 

*7C1     (Hesitating   Blues  Henry  Burr 

/  jl    1  Luana  Lou   Henry  Burr 

i  Ladder  of  Roses.  One-step. 
!  Pavlova  Gavotte.  .Emerson  Military  Band 


746 


EMERSON  PHONOGRAPH  CO.  Inc., 


DEPT.  D,  3  WEST  35th  ST. 


NEW  YORK 


Gentlemen: 

Kindly  send  me  at  once  full  particulars  and  full 
list  of  Emerson  hits. 


Na 


City. 


Stale  . 


94 


THE    TALKING    MACHINE  WORLD 


The  best  piece  of  record  selling  literature 
is  just  off  the  press— the  new  summer 
edition  of  the  Columbia  double-disc  record 
catalog.  It  lists  hundreds  of  selections  that 
your  customers  want  right  now.  Ask  for 
a  copy  and  see  for  yourself. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


EDISON  DIAMOND  DISC  IN  AUSTRALIA 

New  Firm  of  Wills  &  Patton  Secures  Sole  Rep- 
resentation for  That  Line  for  State  of  Vic- 
toria, Australia — Open  Edison  Shop 

A.  H.  Wills,  proprietor  of  Wills  &  Co.,  7 
Quadrant,  Launceston,  Tasmania,  Edison  and 
Gramophone  jobbers,  and  R.  E.  Patton,  one  of 
the  partners  of  Patton  &  Sons,  piano  and  music 
warehouses,  Hobart,  Tasmania,  has  combined 
forces  and  have  secured  the  sole  distributing 
rights  for  the  new  Edison  Diamond  Disc  prod- 
ucts for  the  State  of  Victoria,  Australia,  under 
the  name  of  Wills  &  Patton.  The  new  concern 
has  opened  an  establishment  under  the  name  of 
the  Edison  Shop  at  265  Collins  street,  Mel- 
bourne, Australia,  and  announced  the  fact  in  a 
letter  to  The  World  enclosing  an  order  for  two 
years'  subscription  in  advance.  Both  members 
of  the  firm  are  old  World  subscribers. 


ton  said,  "We  have  made  arrangements  whereby 
we  expect  to  give  our  dealers  efficient  service 
and  co-operation.  They  will  be  furnished  with 
attractive  window  cards  and  other  •  publicity 
and  sales  helps  which  we  feel  sure  will  aid  them 
in  selling  Domino  records.  We  are  very  well 
pleased  with  the.  reception  accorded  the  Domino 
records  and  our  dealers  and  other  prominent 
members  of  the  trade  tell  us  that  these  records 
are  meeting  with  general  approval." 

W.  R.  Anderson  &  Co.  are  now  organizing 
their  sales  force,  and  expect  to  have  a  group  of 
competent  men  call  on  dealers  throughout  the 
country.  Arrangements  are  also  being  made 
to  handle  a  comple  line  of  talking  machines 
which  will  retail  from  $15  to  $150. 


LOS  ANGELES  STORE  IMPROVED 


REPORTS  GOOD  RECORD  DEMAND 

Manager  Bouton  Says  Domino  Records  Are 
Well  Received  in  All  Sections  of  the  Country 
Organizing  Capable  Sales  Force 


Talking  Machine  Department  of  Broadway  De- 
partment Store  Moved  to  Larger  Quarters  on 
the  Fourth  Floor  of  This  Establishment 


P.  M.  Bouton,  manager  of  W.  R.  Anderson  & 
Co.,  220  Fifth  avenue,  New  York,  is  enthusias- 
tic regarding  the  success  of  the  Domino  records 
for  which  this  company  are  sole  distributers, 
and  which  were  introduced  to  the  trade  a  few 
months  ago. 

Referring  to  the  company's  plans,  Mr.  Bou- 


Los  Angeles,  Cal.,  July  3. — The  talking  ma- 
chine department  of  the  Broadway  department 
store  has  been  moved  from  the  eighth  to  the 
fourth  floor,  where  extensive  improvements 
have  just  been  completed.  The  department  is 
here  given  much  larger  space,  and  this  space 
has  been  fixed  up  in  truly  artistic  style,  mak- 
ing it  one  of  the  most  attractive  and  conve- 
niently arranged  talking  machine  departments 
in  the  city.  There  are  eight  sound-proof,  well- 
ventilated   and   comfortably   furnished  demon- 


SPECIAUSTS  IN 
CUTTING,  PUNCHING, 
AND  STRIPPING  OF 

FELT,  LEATHER, 
PAPER  AND  RUBBER 


WlDNEY 


THE  BEST  EQUIPPED 
PLANT  IN  EXISTENCE 

CARRYING  A  COM- 
PLETE  LINE  OF  FELTS 

FOR  ALL  PURPOSES 


Turntable  Felts 

ARE  OUR  SPECIALTY 

WE  CAN  SAVE  YOU  MONEY 

Also  on 

Felt  and  Rubber  Bumpers 

Our  specially  designed  machinery  enables  us 
to  offer  you  QUALITY  and  SERVICE  at 
the    right   prices    with  prompt  deliveries, 

LET  US  SUBMIT  ESTIMATES  ON  YOUR  REQUIREMENTS 

Continuous  Hinges 

We  also  handle  the  finest  line  of  Continuous  Hinges  on  which  we  will  be  glad  to  quote  you. 

THE  WIDNEY  COMPANY 

163  West  Harrison  St.  CHICAGO 


strating  rooms,  and  a  well-condensed  section 
devoted  to  record  racks  and  the  office. 

The  whole  section  has  its  woodwork  done  in 
old  ivory,  with  egg-shall  gloss  finish,  and  the 
floors  are  heavily  carpeted  in  peacock  blue. 
The  doors  to  the  booths  are  of  glass,  of  the 
French  window  type,  and  large  plate-glass  win- 
dows are  introduced  in  the  partitioning  walls. 
The  company  has  been  carrying  a  half-page  ad- 
vertisement announcing  the  closing  out  of  the 
present  stock  of  Sonoras  at  old  prices,  to  make 
room  for  re-stocking  with  prices  somewhat  ad- 
vanced, and,  according  to  Manager  F.  A.  Guy- 
ette,  of  the  department,  the  sale  is  successful. 


FINE  RECORD  OF  PROGRESS 


Acme  Die  Casting  Corporation  Shows  Over 
200  Per  Cent.  Increase  in  Filled  Orders — 
Outlook  for  Balance  of  Year  Fully  as  Good 


For  the  six  month's  period  ending  June  30, 
the  Acme  Die  Casting  Corporation  of  Brook- 
lyn, N.  Y.,  shows  an  increase  in  filled  orders 
of  over  200  per  cent,  over  the  preceding  six 
month's  period.  This  report  is  made  all  the 
more  encouraging  by  the  unfilled  orders  on 
hand  which  indicate  that  the  period  just  started 
will  show  another  increase  at  least  equally  as 
large.  The  unfilled  orders  on  hand  now  are 
the  largest  in  the  history  of  the  company  and 
the  indications  are  that  an  increase  of  over 
300  per  cent,  in  filled  orders  for  the  year  is 
certain.  The  officers  of  the  company  believe 
that  this  is  an  unheard  of  growth  in  the  die 
casting  business. 

A  large  part  of  the  product  of  this  company 
is  used  for  phonograph  parts,  which  are  sup- 
plied to  the  leading  manufacturers  of  this  line. 

The  Acme  die  casting  machines  are  unique 
and  they  eliminate  all  manual  labor  and  have  a 
much  greater  capacity  and  a  much  greater 
power  than  any  other  machine.  This  company 
is  said  to  be  to-day  the  only  company  who  die 
cast  tone  arms  with  one-thirty-second  inch 
walls  in  zinc  alloys.  It  has  taken  large  orders 
for  sound  boxes  and  tone  arms,  a  condition  of 
which  was  the  limitation  of  the  effective  weight 
on  the  record  to  four  and  one-half  ounces. 

Acme  die  castings  are  made  in  the  Bush 
Terminal,  which  is  a  railroad  terminal,  having 
direct  connections  with  all  trunk  lines  and  with 
a  great  many  steamship  lines.  The  Bush  Ter- 
minal is  a  city  in  itself.  If  all  the  employes 
and  their  families  were  to  settle  in  a  separate 
town,  the  Bush  city  would  be  about  33  1/3  per 
cent,  larger  than  Albany,  the  capital  city  of 
New  York  State. 


Ralph  Burger,  of  72  Broadway,  Newburgh, 
N.  Y.,  has  secured  a  local  agency  for  Columbia 
Grafonolas  and  records. 


THE    TALKING    MACHINE  WORLD 


95 


INDIFFERENT  SALES  SERVICE 


Some  Very  Pertinent  Criticism  Based  Upon 
Personal  Experiences  Indulged  in  by  a  Writer 
in  "The  Little  Schoolmaster" 


In  a  recent,  issue  of  Printers'  Ink  appeared 
the  following  incident,  among  the  "straight- 
from-the-shoulder"  talks  in  the  department  con- 
ducted as  the  "Little  Schoolmaster's  Class- 
room." The  article  is  reproduced  exactly  as 
it  appeared  in  Printers'  Ink,  including  the 
"Schoolmaster's"  criticism: 

'"Advertising  men  are  hard  to  please  when  it 
comes  to  selling  methods.  We  know  how  sales 
work  ought  to  be  done,  according  to  Hoyle,  and 
it  gets  on  the  nerves  to  see  good  advertising 
nullified  at  the  last  because  of  poor  or  indif- 
ferent sales  service. 

"Here  is  an  uncolored  account  of  a  recent 
sales  transaction  for  an  aggressively  advertised 
article — one  of  the  fine  'parlor  editions'  of  the 
talking  machines  (never  mind  which  one!). 

"Customer  enters  the  store.  Salesman  steps 
forward:    'Did  you  want  something?' 

"Customer  pleasantly:  'Yes,  I  rather  think  I 
do.  I  have  been  thinking  of  buying  one  of  these 
machines.' 

"Salesman:  'About  what  price  did  you  want 
to  pay?' 

"Customer,  again  smiling:  'As  a  matter  of 
fact,  there  is  no  particular  sum  that  I  had  in 
mind  that  I  especially  wanted  to  get  rid  of.  I 
should  like  to  see  the  different  machines  and 
compare  values.' 

"Salesman  thereupon  shows  two  different 
styles,  one  priced  at  $75  and  one  at  $50,  index 


cabinet  extra. 

"Customer:  'Is  there  really  any  difference  in 
the  tone  values  between  these  two?' 

"Salesman  assures  him  that  there  is.  Cus- 
tomer had  been  previously  apprised  by  a  friend, 
who  bought  the  lower.-priced  instrument,  that 
the  manager  of  the  store  had  given  his  positive 
assurance  that  there  was  no  perceptible  differ- 
ence, so  far  as  tone  values  went,  between  these 
two  grades.  Grave  suspicion  of  the  sincerity  of 
the  store's  counsel  at  once  began  to  rise  in  the 
customer's  mind. 

"Customer:  'Is  the  lower  case  mahogany  or 
birch  ?' 

"Salesman:  'I  don't  know  about  that  for 
sure.  I  don't  guess  it  is  real  mahogany,  though.' 
And  then,  it  is  but  fair  to  relate,  the  salesman 
scored  his  first  real  point:  'Wouldn't  you  like 
to  hear  the  $50  machine?'  The  customer  nodded 
thanks  and  began  to  be  hopeful,  but  just  then 
the  salesman  called  in  a  poor  little  office  boy 
and  gave  him  a  good  scolding  that  didn't  help 
the  atmosphere. 

"The  customer  had  a  favorite  piece  that  he 
wanted  to  hear,  but  he  waited,  thinking  that 
surely  the  salesman  would  ask  if  there  was  any- 
thing in  particular  that  he  would  care  to  hear. 
But  the  question  didn't  come.  One  of  the  regu- 
lar demonstration  records  went  on,  and  it  was 
a  good  record,  though  it  is  doubtful  that  the 
selection  would  have  suited  every  customer. 

"The  situation  was  saved  by  the  manager 
himself  coming  in  and  taking  charge  of  the 
transaction.  But  even  then  there  was  a  big 
snag  to  overcome  in  the  directly  opposed  bits 
of  counsel  as  to  the  difference  between  the  two 
instruments  of  different  prices. 


"We  can't  reach  perfection  in  salesmanship, 
of  course.  No  matter  what  system  of  training 
is  introduced,  there  are  human  beings  in  tin- 
selling business  who  will  not  profit  by  the  in- 
struction, who  will  blunder  and  spoil  the  effect 
of  all  the  back  pages  and  double-page  spread> 
of  the  advertising  campaign.  But  ought  not 
these  clever  advertising  men  to  look  into  the 
methods  of  the  best  salesmen  of  the  article,  lay 
out  one  or  more  standard  ways  of  greeting  and 
demonstrating,  and  send  out  this  illuminating 
material  to  managers  of  branch  offices?" 


CHAS.  D.  JOHNSON  VISITS  PATHE 

Librarian    of    Cossitt    Library,    of  Memphis, 
Praises  Pathe  Operatic  Records 


A  visitor  recently  to  the  offices  of  the  Pathe 
Freres  Phonograph  Co.,  of  New  York,  was 
Chas.  D.  Johnson,  librarian  of  Cossitt  Library, 
Memphis,  Tenn.  Mr.  Johnson  is  a  recognized 
authority  on  operatic  records  and  every  Satur- 
day afternoon  gives  an  opera  talk  at  his  library 
which  is  illustrated  by  appropriate  records  and 
stereopticon  views. 

For  the  past  two  years  Mr.  Johnson  has  been 
receiving  from  the  Pathe  Freres  Co.  a  complete 
library  of  all  Pathe  operatic  records,  which  he 
carefully  tries  out  and  then  makes  suggestions 
to  the  Pathe  Co.  regarding  their  listing,  classi- 
fication, etc.,  in  the  Pathe  catalog. 

In  a  chat  with  The  World,  Mr.  Johnson  com- 
mented enthusiastically  upon  the  Pathe  operatic- 
records,  stating  that  the  many  artists  who  have 
been  recently  added  to  the  Pathe  recording 
staff  are  producing  records  of  unusual  excel- 
lence. 


INVISIBLE  HINGES 

Emphasize  Beautiful  Wood 
Finishes 

So  many  Talking  Machine  Cabinets'  are  designed  with 
a  disguise  of  the  instrument  as  their  chief  feature  that  in- 
visible hinges  are  of  special  importance. 

Ordinary  hinges  may  be  made  inconspicuous,  but  the 
fact  that  they  cannot  be  completely  hidden  by  any  ingenuity 
mars  every  cabinet  on  which  they  are  used. 

S0SS1  INVISIBLE  HINGES  preserve  the  beauty  of 
well-designed  and  finely  finished. 

Talking  Machines  Music  Cabinets 
Pianos       Player-Pianos  and  Benches 

They  are  made  in  numerous  sizes  for  these  particular 
purposes.  They  are  simple,  strong  and  durable,  easy  to 
install  and  are  an  improvement  on  any  class  of  cabinet 
work. 

When  you  fail  to  see  an  unsightly  hinge  protruding, 


you  know  SOSS  is  the  answer 


We  will  be  pleased  to  send  you  our  new  illustrated  booklet.    Write  today  for  catalogue  "T' 


SOSS  MANUFACTURING  COMPANY 


435-443  Atlantic  Avenue 


BROOKLYN,  N.  Y. 


BRANCH  OFFICES: 

CHICAGO— 160  NORTH  FIFTH  AVENUE  SAN  FRANCISCO— 164  HANSFORD  BUILDING 

LOS  ANGELES— 224  CENTRAL  BUILDING        MINNEAPOLIS— 3416  SECOND  AVENUE,  SO. 

ST.  PAUL— 922  DAVID  WHITNEY  BUILDING 


96 


THE    TALKING    MACHINE  WORLD 


Domestic 

TALKING  MACHINE 


The  biggest  hit 
in  the  talking  machine  world 


UERE  it  is  again — the  leader  of  the  already 
A  1  well-known  line  of  Domestic  Talking 
Machines. 

The  biggest  achievement  in  the  talking  machine 
world— (not  only  in  this  publication,  but  the  big- 
gest achievement  of  its  kind  in  all  the  world). 

The  Domestic  line  of  low  priced  talking  machines 
has  taken  the  trade  by  storm.  And  no  wonder. 
From  the  standpoint  of  perfect  tone  reproduc- 


tion, high  class  design  and  superb  finish,  nothing 
has  ever  been  offered  that  can  approach  it. 

The  Domestic  is  blazing  the  trail  over  an  entirely 
new  route — accurate  tone  reproduction  and  beauty 
of  cabinets  at  unheard-of  low  prices. 

The  reciprocal  spring  principle  of  the  wonderful 
Domestic  Patented  Sound  Box  is  not  only  different 
but  truly  wonderful.  It  is  as  sensitive  as  a  compass 
needle,  as  accurate  as  a  chronometer.  The  cabi- 
nets are  genuine  hard  resonant  woods,  not  mere  sof  I 


THE    TALKING    MACHINE  WORLD 


97 


^DDMESTICJ 


This  Model 
17  Inches  Deep 
15  Inches  Wide 
8  Inches  High 

Other  Models 


woods  stained  oak  or  mahogany  finish.  The  finish 
is  hand-rubbed,  while  the  fittings  are  heavily  plated 
and  in  keeping  with  the  rest  of  the  instrument. 

The  Domestic  Silent  Service  Motor  is  an  achieve- 
ment in  high-class  spring  motor  design  and  con- 
struction. It  is  powerful  and  quiet,  and  runs  with 
the  steadiness  of  a  high-grade  clock. 

The  Domestic  is  not  a  mere  piece  of  "furniLure"  with  assembled 
parts  but  a  perfect  musical  instrument,  ever])  part  being  made  in 
our  own  plant  except  the  woodwork-    There  is  a  Domestic 


model  to  suit  all  economical  tastes.  Made  by  men  who 
have  spent  the  best  part  of  their  business  lives  in  designing 
and  building  talking  machines.  A  winner  for  all  live,  well- 
established  dealers.  A  line  that  satisfies  the  music  loving 
public.  A  Domestic  contract  is  a  valuable  franchise  and  we 
are  limiting  their  number  so  that  a  Domestic  Dealer  may 
secure  all  the  benefit  of  his  and  our  combined  efforts. 
Catalogue  of  full  line  ready. 
Write — right  away.    "Live  wires"  are  wiring. 

DOMESTIC  TALKING  MACHINE  CORPORATION 

HORACE  SHEBLE.  Pres. 

33d  and  ARCH  STREETS  PHILADELPHIA 


98 


THE    TALKING    MACHINE  WORLD 


BECOMES  RECORDING  SUPERVISOR     IMPORTANT  PATHE=BRUNSWICK  DEAL 


The  Columbia  Graphophone  Co.,  New  York, 
announced  this  week  the  appointment  of  Clyde 
Emerson  as  recording  supervisor,  with  head- 
quarters at  the  company's  recording  labora- 
tories, 102  West  Thirty-eighth  street.  New 
York. 

Mr.  Emerson's  promotion  to  this  important 


Brunswick-Balke-Collender  Co.  to  Sell  Pathe 
Records  and  Call  Its  New  Machine  the 
"Brunswick-Pathephone,"  Under  License  from 
the  Pathe  Freres  Phonograph  Co. 


Goshen  at  once.     The   furniture  concern   has  ■ 
been  supplying  the  cabinets  for  a  number  of 
talking  machine  firms,  and  will  now  widen  its 
field  by  the  manufacture  of  talking  machines 
for  the  general  trade. 


Clyde  Emerson 

post  is  well  deserved,  as  he  has  been  associated 
with  the  Columbia  Co.'s  recording  department 
for  nineteen  years  and  has  attained  his  present 
position  through  consistent  effort  and  unfail- 
ing loyalty.  Mr.  Emerson"s  skill  as  a  sound 
recorder  is  equalled  by  very  few  members  of 
the  talking  machine  industry,  and  the  splendid 
quality  of  the  present-da}'  Columbia  records 
may  be  attributed  in  a  considerable  measure 
to  his  ability.  Mr.  Emerson  has  visited  all  cor- 
ners of  the  globe  in  the  interests  of  the  Colum- 
bia record  department  in  addition  to  his  lab- 
oratory and  mechanical  experience. 


The  Pathe  Freres  Phonograph  Co.  recently 
made  an  arrangement  with  the  Brunswick- 
Balke-Collender  Co.,  by  which  the  Brunswick- 
Balke-Collender  Co.  is  to  sell  the  Pathe  record 
in  conjunction  with  its  machine,  which  it  is  go- 
ing to  call  the  "Brunswick  Pathephone,"  under 
a  license  agreement  from  the  Pathe  Freres 
Phonograph  Co. 

The  Brunswick-Balke-Collender  Co.  has  a 
very  large  distributing  organization,  and  will 
concentrate  its  efforts  especially  at  points  where 
the  Pathe  Freres  Phonograph  Co.  is  not  en- 
trenched at  the  present  time. 

The  Brunswick-Balke-Collender  Co.  expects 
to  enter  into  a  large  national  advertising  cam- 
paign on  the  Pathe  records  in  conjunction  with 
the  "Brunswick-Pathephone." 

The  Pathe  Freres  Phonograph  Co.  has  on 
hand  a  great  many  orders  for  machines,  the 
shipments  of  which  have  been  somewhat  de- 
layed, owing  to  the  difficulty  in  obtaining 
springs  and  other  parts  from  Europe.  However, 
this  situation  is  now  clearing  up  and  shipments 
will  go  forward  in  large  quantities  in  the  very 
near  future. 

There  is  ready  some  advance  copy  of  very  at- 
tractive advertising  matter  to  appear  in  the  Sat- 
urday Evening  Post  and  other  national  maga- 
zines, all  of  which  is  in  the  plan  of  the  active 
campaign  that  the  Pathe  Freres  Phonograph 
Co.  is  working  out  for  the  benefit  of  its  dealers 
and  jobbers,  a  plan  which  should  prove  very 
successful. 


ELECTED  AN  ACTIVE  MEMBER 

James  P.  Bradt  Honored  with  Membership  in 
National  Association  of  Piano  Merchants 


James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Graphophone  Co.,  New  York,  has 
been  elected  an  active  member  of  the  National 
Association  of  Piano  Merchants.  Mr.  Bradt 
was  notified  of  his  election  last  week,  subse- 
quent to  the  annual  meeting  of  the  association 
held  in  New  York  last  week. 

It  is  an  unusual  honor  and  distinction  for 
anyone  but  a  piano  man  to  be  elected  an  ac- 
tive member  of  the  National  Association  of 
Piano  Merchants,  and  Mr.  Bradt  is  being  con- 
gratulated on  all  hands  upon  the  honor  be- 
stowed upon  him. 

Mr.  Bradt  is  one  of  the  most  popular  mem- 
bers of  the  talking  machine  industry,  and  dur- 
ing his  many  years'  experience  in  the  sales  di- 
vision of  the  business  has  not  only  won  the 
friendship  of  the  talking  machine  dealers'  trade, 
but  the  piano  merchants  as  well.  Possessed 
of  a  jovial  and  magnetic  personality  Mr.  Bradt 
numbers  among  his  personal  friends  dealers  in 
every  city  of  any  appreciable  size  throughout 
the  country. 


BANTA  CO.  TO  MAKE  TALKERS 


The  Banta  Furniture  Co.,  of  Goshen,  Ind.,  has 
purchased  the  Hubert  A.  Meyers  Phonograph 
Co.,  of  Toledo,  O.,  and  will  move  the  plant  to 


MAKING  C0MPLETEL1NE  OF  CABINETS 

The  K.  Nicholson  Furniture  Co.,  Chase  City, 
Va.,  well-known  as  manufacturers  of  sectional 
bookcases  and  desks,  has  added  a  new  depart- 
ment to  its  factory  and  is  manufacturing  a  com- 
plete line  of  sectional  record  cabinets,  standard 
record  cabinets  and  music  roll  and  music  cabi- 
nets. The  company  has  already  shipped  its 
cabinets  to  dealers  in  different  parts  of  the 
country,  who  are  well-pleased  with  their  con- 
struction and  appearance. 


Crescent 


tram  m  forf 

^^^T  MARK 


Products 


pRESCENT  Dealers  are  equipped  not  only 


with  the  Best  Selling  Line  of  Phonographs,  but 


also  with  a  Most  Profitable  Line  of  Accessories. 

Ask  for  Details  now  of  the  Following  Distributors 


LOUIS  WOLF  &  CO. 
221  4th  Avenue 
New  York  City 

LOUIS  WOLF  &  CO. 
1319  Michigan  Avenue 
Chicago,  111. 


CRESCENT  SALES  CO. 
Providence, 

R.  I. 

CRESCENT  SALES  CO. 
23  Jackson  Blvd. 
Chicago,  111. 


SCHILLING  PIANO  CO. 
112  W.  23d  Street 
New  York  City 
ALBERTA  SPECIALTY  CO. 
1619  Broadway 
Brooklyn,  N.  Y. 


Whatever  your  requirements  may  be — Phonographs,  Equipments,  Attachments, 
Accessories,  "Crescent  Products"  will  serve  you  best. 


Crescent  Talking  Machine  Co., 


89  Chambers  Street 
New  York  City 


THE    TALKING    MACHINE  WORLD 


99 


MACHINE  SHORTAGE  IN  BALTIMORE 


Difficult  to  Meet  the  Demand — Victor  Line  with 
Mann  Piano  Co. — Secures  More  Room — The 
Hub  Handling  Talkers — Leading  Jobbers  and 
Retailers  Make  Fine  Business  Reports 


Baltimore,  Md.,  July  5. — More  machines  is  the 
general  cry  on  the  part  of  the  Baltimore  talk- 
ing machine  dealers.  Many  of  them  are  afraid 
that  if  they  do  not  get  more  machines  they  will 
be  unable  to  take  care  of  all  the  business.  The 
record  sales  also  are  holding  up  very  well  and 
some  of  the  distributers  are  filling  some  extra 
large  orders. 

Several  of  the  local  jobbers  will  attend  the 
convention  which  will  open  in  Atlantic  City 
next  week.  They  are  looking  forward  to  this 
gathering  with  a  great  deal  of  interest. 

One  of  the  most  important  events  in  the  talk- 
ing machine  line  in  Baltimore  recently  was  the 
placing  of  the  Victor  line  with  the  Mann  Piano 
Co.,  of  which  Joseph  M.  Mann  is  president. 
The  stock  arrived  several  days  ago  and  the 
first  public  announcement  has  just  appeared. 
Charles  E.  Stran,  prominent  in  local  talking 
machine  circles,  is  the  manager  of  the  new  de- 
partment, and  from  the  way  he  has  started  out 
he  will  prove  himself  to  be  the  right  man  in  the 
right  place. 

In  order  to  take  care  of  the  business  the 
Mann  Co.  has  leased  the  entire  building  where 
the  firm  is  located.  This  gives  the  house  ample 
room  to  take  care  of  big  business  and  to  offer 
excellent  displays. 

Before  this  month  is  out  another  large  talk- 
ing machine  store  will  have  opened.  It  is  the 
Hub,  the  big  department  store.  This  house 
has  taken  over  the  large  building  at  the  corner 
of  Charles  and  Fayette  streets,  formerly  oc- 
cupied by  the  Sanders  &  Stayman  Co.,  which 
is  being  fitted  up  now  for  a  complete  line  of 
Columbia  and  Edison  machines.  The  machines 
now  are  sold  in  the  main  building  at  the  corner 
of  Baltimore  and  Charles  streets. 

A.  H.  Heath,  manager  of  the  Columbia 
Graphophone  Co.,  is  much  pleased  with  the 
business  being  done.  The  distributing  depot  is 
rushed  with  work  and  the  orders  are  coming 
faster  than  they  can  be  filled.  Many  of  the 
dealers,  says  Mr.  Heath,  are  getting  ready  for 
a  big  fall  trade  and  as  a  result  his  place  is  being 
kept  on  the  go  from  early  until  late.  Many 
other  dealers,  however,  are  placing  their  orders 
for  immediate  delivery  and  large  numbers  of 
machines  are  being  sent  out.  The  great  de- 
mand for  the  lower  priced  machine,  which  seems 
to  be  prevailing  in  this  city  at  present,  is  taxing 
the  house  to  its  utmost.  In  fact,  it  is  unable 
to  get  sufficient  machines  to  meet  this  demand. 

Mr.  Heath  also  reports  extra  large  sales  of 
records.  The  present  difficulty  with  Mexico  has 
brought  about  a  very  large  sale  of  the  record, 
"They're  on  Their  Way  to  Mexico." 

W.  C.  Roberts,  manager  of  E.  F.  Droop  & 
Sons  Co.,  Victor  distributers,  is  elated  over  the 
way  business  is  moving  along.  The  May  busi- 
ness, Mr.  Roberts  reports,  was  double  that  done 
in  the  same  month  of  last  year  and  June  busi- 
ness will  prove  three  times  as  great  as  that 
done  last  June.  On  the  first  half  of  the  year, 
Mr.  Roberts  says  that  1916  is  about  30  per  cent, 
ahead  of  the  first  six  months  of  1915. 

The  Aeolian-Vocalion,  which  is  handled  in 
this  city  by  the  Sanders  &  Stayman  Co.,  is  still 
going  big.  Most  of  the  machines  being  sold 
are  of  the  higher  prices.  William  B.  Turling- 
ton, manager  for  the  firm,  is  greatly  pleased 
with  the  way  the  music  lovers  are  taking  to  the 
Vocalion.  He  has  arranged  an  excellent  dis- 
play of  them  at  the  new  Sanders  &  Stayman 
store. 

Several  new  dealers  were  signed  up  during 
the  month  by  Jesse  Rosenstein,  of  the  National 
Piano  Co.,  distributers  of  the  Pathe  line.  Mr. 
Rosenstein  is  hard  at  work  in  an  effort  to  secure 
additional  machines  to  meet  the  heavy  demand. 
He  reports  big  business  on  all  sides  with  no 
let  up  because  of  the  warm  weather. 

I.  Son  Cohen,  of  Cohen  &  Hughes,  also  dis- 
tributers of  the  Victor  line,  has  only  one  com- 


plaint to  make.  That  is  he  cannot  get  as  many 
machines  as  he  could  use. 

Good  business  also  is  reported  by  H.  R. 
Eisenbrandt  Sons,  Inc.,  Victor  distributers. 
This  year  is  far  ahead  of  the  same  period  of  last 
year  and  so  far  there  is  no  indication  of  any 
slacking  up  in  business.  This  house  is  short 
of  some  of  the  models. 

Milton  Boucher,  manager  of  the  Victrola  de- 
partment of  William  Knabe  &  Co.,  reports  some 
good  business  for  the  month  and  he  looks  for 
the  trade  to  continue  along  the  same  line.  The 
record  sales  also  are  very  good.  The  Knabe 
store  is  a  very  attractive  one  and  the  window 
displays  are  creating  a  great  deal  of  favorable 
comment. 


TYPING  BY  "TALKER"  MUSIC 


How  Talking  Machine  Helps  Students  in  Speed 
and  Evenness  Explained  by  H.  S.  Smith 


for  use  in  teaching  typewriting.  The  idea  of 
typing  by  music  came  to  Mr.  Smith  as  a  re- 
sult of  investigations  which  demonstrated  that 
one  of  the  most  important  factors  in  type- 
writing speed  is  evenness  of  operation. 

Mr.  Smith  got  the  idea  that  the  strongly  ac- 
centuated time  of  a  dance  record  played  on  a 
graphophone  would  enable  students  to  acquire 
a  desirable  rhythm  of  writing. 

On  entering  one  of  Mr.  Smith's  classes  a 
visitor  is  first  attracted  by  the  strains  of  "The 
Stars  and  Stripes  Forever,"  or  some  other  fa- 
miliar tune,  accompanied  by  the  sharp  click  of 
the  keys  of  twenty-five  or  thirty  typewriting 
machines. 

Investigations  as  to  the  value  of  this  method 
as  applied  to  featuring  long-hand  penmanship 
are  under  way  by  the  management  of  the 
school,  and  the  plan  may  be  extended  to  this 
department  in  the  future. 


Spokane,  Wash.,  July  6. — Harold  S.  Smith,  of 
the  Spokane  Expert  School  of  Business,  has 
installed  a  Columbia  graphophone  in  his  school 


Initiative  consists  of  doing  on  the  spot  with- 
out being  told  and  without  complaining  what  the 
other  fellow  never  thought  of  doing — and  didn't 
do  when  he  was  told. 


Are  You  on  the  Border? 

Not  Mexico — but  on  the  border  of 
profits  or  no  profits.  To  keep  away 
the  no-profit  enemy,  be  well  armed 
with  machines  and  records,  main- 
taining a  battery  of  the  different 
Victor  styles  and  several  regiments 
of  records. 

Gately-Haire  Service 

Is  on  a  War  Footing 


It  is  ready  at  all  times  to  rush  to  your  assist- 
ance with  plenty  of  reinforcements,  so  you 
won't  waste  a  single  selling  sh  ell.  No  gilt 
braid  or  frills  but  plenty  of  hard  work  and  a 
co-operation  that  has  had  the  experience  of 
war  campaigns  in  many  commercial  centres. 


/ oin  the  C-H  colors.  Service 
only  as  long  as  you  are 
satisfied. 

Gately-Haire 
Company,  Inc. 

JOHN  L.  GATELY,  Pres. 

121  N.  Pearl  Street 

Sumner  Bldg. 

ALBANY 


100 


THE    TALKING   MACHINE  WORLD 


The  exclusive  Columbia  models  include  a 
number  of  the  most  artistic  designs  in  the 
field— in  finish  and  workmanship— a  com- 
pliment to  any  home. 


C  Write  for  "Music  Money",  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


BIGGEST  HALF  OF  YEAR  TO  COME 

Confidence  Born  of  Enthusiasm,  the  Keynote 
of  Successful  Victor  Business,  Will  Secure 
Big  Profits  for  Those  Who  Go  After  Them 


The  year  is  almost  half  gone!  It  is  only  a  few- 
weeks  since  the  general  manager  announced 
that  business  with  us  was  per  cent,  ahead 

of  a  corresponding  period  last  year.  That's 
how  it  is  with  us,  or  was  then.  Since  then 
it  has  increased  still  more,  but  the  question  is: 
How  is  it  with  you? 

The  other  day  we  asked  the  contract  de- 
partment for  information  as  to  establishment 
of  new  dealers,  and  the  answer  was:  "We  are 
turning  down  applications  by  the  hundred." 
That  is  done  because  it  is  absurd  to  establish 
new  dealers  when  you  cannot  supply  existing 
dealers  with  all  the  product  they  could  use. 
In  the  past  few  years  we  have  spent  millions 
of  dollars — actually  millions — in  increasing  our 
output.  It  is  evident,  then,  that  a  good  many 
people  must  be  making  a  lot  of  money  out 
of  Victor  product.  But  the  question  is:  How 
is  it  with  you? 

It's  a  fine  thing,  a  splendid  thing,  to  be  en- 
gaged in  a  business  with  a  line  in  which  the  de- 
mand is  always  many  laps  ahead  of  the  sup- 
ply; but  the  question  is:  Are  you  making 
money  out  of  it? 

If  you're  not,  it's  up  to  you  to  begin  to  ask 
why — for  there  are  thousands  of  people  who 
are.  They  are  the  dealers  who  rise  above  old- 
fashioned  ideas  and  conduct  their  Victor  busi- 
ness with  the  courage  born  of  enthusiasm. 

The  public  can't  be  fooled  very  successfully. 
They  know  just  as  well  as  the  dealer  knows 
whether  he's  got  confidence  in  his  business  or 
whether  he  hasn't.  If  they  find  that  he  hasn't, 
why  then  they  lack  confidence  too,  an4  business 
which  could  be  had  easily  by  a  dealer  who  had 
the  required  amount  of  confidence  and  enthusi- 
asm, will  go  to  seed  if  the  dealer  lacks  those 
necessary  qualities. 


When  you've  made  up  your  mind  to  buy  any- 
thing, from  a  hat  to  a  hobby  horse,  do  you  deal 
with  a  piker?  You  do  not.  You  go  to  a  store 
that  is  a  store,  that  carries  a  stock  which  per- 
mits you  to  exercise  some  choice  and  where  you 
believe  the  people  know  something  about  the 
goods  they  handle. 

"For  the  Colonel's  Lady  and  Judy  O'Grady 
Are  sisters — under  their  skins" 
wrote  Rudyard  Kipling,  and  we  are  disposed  to 
think  he  knew  what  he  was  talking  about. 
Human  nature  is  very  much  the  same,  whether 
it  is  being  blistered  in  the  Sahara  or  petrified  in 
Iceland,  and  when  you  want  to  know  how  things 
look  to  the  other  fellow,  the  best  way  to  do  it 
is  to  ask  yourself  how  they  look  to  you — be- 
cause under  the  same  sort  of  conditions,  all 
men  and  women  will  act  in  pretty  much  the 
same  way. 

People  won't  trade  at  a  store  that  doesn't 
inspire  their  confidence.  There  are  several  ele- 
ments which  contribute  to  that  necessary  build- 
ing up  of  confidence.  First  of  all  comes  stock, 
then  appearances,  service  and  so  forth. 

When  a  man  intends  to  let  go  a  fistful  of 
good  "iron  men"  that  he's  earned  by  the  sweat 
of  his  brow,  he  wants  to  feel  that  he'll  get  the 
best  that's  to  be  had  for  the  money,  and  sure 
as  fate  he'll  begin  to  back  toward  the  door  if 
the  stock  looks  small.  He  feels  that  he'd  get 
a  better  choice  elsewhere,  and  so  you  have  an 
unnecessary  obstacle  to  overcome  which  was 
erected  by  your  own  bad  judgment  in  not  doing 
business  in  a  big  way. 

We  learn  slowly,  but  the  dealer  with  only  a 
few  years'  experience  must  have  found  out  by 
now  that  any  good  business  man  who  is  willing 
to  go  after  Victor  business  in  a  big  way  will 
reap  a  rich  harvest.  This  is  a  statement  which 
can  be  verified  with  the  utmost  ease.  Big  as  the 
first  half  year's  business  has  been,  there  is  still 
a  bigger  to  be  won  from  the  last  half  of  the 
year,  and  that  is  why  we  want  to  say  to  every 
individual  dealer — How  is  it  with  you? — Voice 
of  the  Victor. 


MADE  TIMELY  WINDOW  DISPLAY 


How  Klaye  Bros.  Utilized  Window  in  Connec- 
tion With  Mobilization  Movement 


La  Crosse,  Wis.,  July  7. — An  excellent  example 
of  a  timely  and  attractive  window  display  is 
shown  herewith.  This  window  was  used  by 
Klaye  Bros.,  205  Main  street,  at  the  time  the 
National    Guardsmen    left    LaCrosse    for  the 


Klaye  Bros.'  Window,  La  Crosse,  Wis. 

mobilization  point.  A  city  holiday  was  declared 
at  that  time,  and  the  window  attracted  consid- 
erable attention. 

Klaye  Bros.,  who  have  handled  the  Columbia 
line  of  graphophones  and  records  for  some  time 
with  pleasing  success,  are  "live  wires"  in  every 
respect.  In  addition  to  using  timely  and  effec- 
tive window  displays,  they  are  also  extensive 
newspaper  advertisers,  and  their  copy  is  pre- 
pared with  careful  attention  to  every  detail. 
They  have  built  up  a  profitable  Columbia  clien- 
tele through  the  use  of  this  advertising  and  the 
efforts  of  a  capable  sales  organization. 


The  W.  H.  Marion  Music  House,  of  Mt.  Airy, 
N.  C,  is  featuring  the  Columbia  Grafonola 
with  great  success. 


John  M.  Dean  Corporation 


Putnam,  Conn. 


Manufacturers  of 


Talking  Machine 

NEEDLES 


Dean  Service  covers  every 
essential  need  in  talking 
machine  needles.  Needles 
furnished  in  bulk  or  in 
special  packages.  Quality 
needles  only. 


THE   TALKING    MACHINE  WORLD 


An  unsolicited  tribute  to  the  value 
of  the  Talking  Machine  World 
as  a  profitable  advertising  medium. 


101 


F.  E.  Levanseler 


Phone  Randolph  3739 


J.  L.  Abbott 


GHftragn  Tiftngrii  (Hour  Support  anil  ialatu*  (tto. 


GENERAL  OFFICE  - 144  SOUTH  WABASH  AVENUE 

THIRD  floor 

CHICAGO,  ILLINOIS 


PAT     APPLIED  FOR. 

FACTORY 

143-45-47  W.  AUSTIN  AVE 
CHICAGO.  JLUNOIS*. 


PAT.  APPLIED  rod 

EXPERIMENTAL  LABORATORY 

441  W.  61ST  STREET.  CHICAGO 


June  12,1916 


Talking  Machine  World", 
373  Fourth  Ave. , 
New  York  City. 
Gentlemenr- 

We  think  it  is  only  fair  to  you  that  we  should  relate  our 
experience  as  an  advertiser  in  the  Talking  Machine  World. 

We  placed  our  Hinged  Cover  and  Support  for  talking" machines 
in  the  market  about  six  months  ago  and  practically  all  the  business  we 
have  done  so  far  originated  in  the  WORLD.     Of  course, we  have  had  men  on 
the  road, but  the  initial  inquiries  have  come  from  our  advertisements  in 
your  paper.     We  estimate  that  up  to  the  present  time  we  have  sold  over 
40,000  Hinged  Cover  Supports  through  your  medium. 


The  evident 
interested  us  greatly. 


thoroughness  of  your  circulation  campaign  has 


We  are  constantly  receiving  letters  from  people  contemplat- 
ing entering  the  talking  machine  business  either  as  manufacturers  or 
dealers  who  have  not  been  associated  with  the  trade  in  the  past.  They 
all  mention  that  they  saw  our  advertisement  in  the  WORLD.     While  natural- 
ly  the  bulk  of  our  business  is  done  with  the  manufacturers  we  are  doing 
business  with  dealers  in  practically  every  one  of  the  United  States  and 
have  received  inquiries  from  all  over  the  world  -  all  through  your 
excellent  journal. 

We  certainly  wish  to  congratulate  you  on  your  success  and 
the  valuable  service  you  are  giving  the  trade  both  in  respact  to  the  help- 
ful articles  and  comprehensive  news  features  in  your  reading  columns  and 
the  information  conveyed  through  the  advertisements. 

with  kindest  regards, we  remain, 

Yours  very  truly, 

Chicago  Hinged  Cover  Support^  Balance  Company. 

By, 

JLA:HD 


reas. 


m 


102 


THE    TALKING    MACHINE  WORLD 


Note' 


The  Columbia  Grafonola  is  now  recognized  as  an 
instrument  of  music  in  the  best  homes  in  the  land 
—an  instrument  that  its  owners  are  proud  of. 
Columbia  Grafonolas  are  artistic  in  their  appearance 
and  wonderful  in  tone. 


( Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


TRADE  NEWS  FROM  CINCINNATI 

With  Big  Business  Increases  Reported  the  De- 
mand Has  Been  Greater  for  Records  Than 
Machines — The  Leading  Jobbers  Express 
Themselves  Well  Satisfied  with  the  Condi- 
tions and  Prospects  in  This  Territory 

Cincinnati,  O.,  July  5. — There  apparently  was 
a  slight  slump  in  the  demand  for  machines  dur- 
ing June,  but  the  sales  of  records  was  on  a 
satisfactory  basis.  The  situation,  generally 
speaking,  is  a  most  satisfactory  one  for  the  time 
of  the  year.  The  slight  slump  might  be  at- 
tributed to  the  lack  of  publicity  given  talking 
machine  houses  who,  following  a  time  honored 
custom  prevalent  about  Cincinnati,  are  inclined 
to  let  up  in  their  advertising  propaganda  when 
the  heat  waves  make  themselves  felt  over  the 
Ohio  valley. 

Manager  Byars,  of  the  Aeolian  Co.'s  Voca- 
lion  department,  reports  a  50  per  cent,  increase 
in  June  business  over  June  of  last  year,  and 
present  indications  are  that  the  summer  busi- 
ness is  going  to  be  far  above  par.  The  Voca- 
lion  has  found  its  way  into  the  homes  of  so 
many  prominent  people  in  Cincinnati,  that  its 
prestige  is  now  established.  Selling  them  is 
comparatively  easy  now  to  what  it  was  a  year 
ago.  The  splendid  tone  of  the  instrument  is 
becoming  so  well  known  that  it  is  a  common 
thing  to  hear  people  speaking  of  the  Vocalion 
tone. 

Mr.  Byars  is  busy  organizing  a  new  sales 


organization  for  the  fall.  He  is  adding  several 
new  men  of  promising  ability. 

R.  J.  Whelen,  manager  of  the  local  Columbia 
store,  stated  that  business  for  June  had  been  all 
that  could  be  asked  in  the  retail  line  and  the 
wholesale  is  coming  in  by  leaps  and  bounds. 
"The  factory  is  getting  on  its  feet,"  he  said, 
"and  we  are  able  to  fill  practically  all  orders 
on  demand  with  the  exception  of  a  few  smaller 
types,  but  we  expect  to  be  on  a  normal  basis 
in  the  near  future  with  all  types.  Our  traveling 
men  are  continuing  to  take  large  fall  orders  and 
also  substantial  orders  for  immediate  delivery. 
They  report  that  conditions  in  our  line  are  good 
all  through  the  territory." 

Manager  Dittrich,  of-  the  Victor  department 
of  the  Rudolph  Wurlitzer  Co.,  says: 

"The  demand,  both  retail  and  wholesale,  has 
been  very  active  during  the  last  thirty  days. 
Record  sales  have  been  good  and  the  majority 
of  dealers  have  placed  orders  for  at  least  part 
of  their  requirements  during  the  next  six 
months. 

"The  feature  of  the  June  business  was  the 
tremendous  demand  for  patriotic  records.  The 
demand  for  patriotic  music  has  been  increasing 
from  year  to  year  and  we  can  safely  say  that 
the  demand  this  year  is  double  that  of  last  year. 

"We  have  shipped  more  Victrolas  to  country 
homes  this  year,  than  ever  before  and  it  is  evi- 
dent that  Victrola  lovers  even  when  away  from 
home,  insist  upon  Victrola  entertainment. 

"The  Wurlitzer  House  will  be  well  represented 


at  the  Talking  Machine  Jobbers'  convention  at 
Atlantic  City.  Carrying  out  the  Wurlit.zer  policy 
of  assisting  their  employes  in  increasing  effici- 
ency, there  will  be  six  representatives  attend- 
ing the  convention  on  this  occasion.  We  be- 
lieve that  it  is  a  most  liberal  education  for  any 
talking  machine  man  to  get  in  touch  with  the 
vast  Victor  factory  and  to  absorb,  first  hand, 
the  enthusiasm  that  exists  there  and  take  in  the 
immensity  of  the  industry  and  the  conviction 
of  superiority  that  has  made  Victor  products 
so  famed." 

O.  A.  Peterson,  manager  of  the  Cincinnati 
branch  of  the  Phonograph  Co.,  is  rusticating 
about  Spokane,  Wash.,  taking  a  well-earned 
rest.  He  did  much  towards  putting  the  Edison 
machine  on  a  firm  basis  in  this  territory.  Mr. 
Peterson  will  be  away  about  six  weeks.  E.  H. 
Delman  is  now  in  charge  of  the  house. 


MEETING  TRADE  DEMANDS 

Sonora  Phonograph  Corp.  Develops  Plans 
Along  Service  Lines  Whereby  the  Factory 
Resources  Have  Been  Perfected  so  as  to  Bet- 
ter Insure  Required  Stock  Reaching  Dealers 

In  a  chat  with  one  of  the  heads  of  the  largest 
factory,  making  cabinets  for  the  Sonora  Phono- 
graph Corp.,  57  Reade  street,  New  York,  he 
related  the  interesting  information  that  the  out- 
put of  cabinets  for  the  Sonora  corporation,  if 
placed  side  by  side,  would  equal  twenty-five 
miles  in  length,  while  if  each  cabinet  was  placed 
on  top  of  one  another,  the  height  would  be 
fifty  miles.  This  gives  a  vivid  idea  of  the  num- 
ber of  Sonora  phonographs  being  sold. 

President  Geo.  E.  Brightson  has  been  giving 
his  personal  attention  to  the  service  end  of  the 
business,  his  aim  being  to  co-operate  with  the 
many  Sonora  dealers  so  that  they  have  sufficient 
stock  to  come  somewhere  near  meeting  the  de- 
mands. While  the  service  under  his  direction 
has  greatly  improved,  due  to  a  re-organization 
of  the  factory,  .the  increased  demand  from  the 
retail  trade  seems  to  keep  pace  with  all  endeavors 
on  the  part  of  the  factory  to  supply  the  goods. 

In  relation  to  the  production  of  the  Sonora 
factory,  several  changes  have  been  made  in 
both  the  operating  and  executive  factory  staff, 
which  have  helped  to  inspire  a  co-operation  be- 
tween heads  of  departments  and  workmen  that 
is  already  manifesting  itself  by  an  increase  in 
output  that  is  of  assistance  in  filling  orders. 

A  number  of  Sonora  employes  have  left 
with  their  regiments  and,  as  referred  to  else- 
where, the  astounding  statement  was  made  by 
President  Geo.  E.  Brightson  that  not  only  would 
these  men  continue  to  draw  their  salaries  in 
full  and  would  be  in  line  for  promotion  when 
they  returned,  but  that  on  July  1  the  salaries 
of  these  men  would  be  raised.  This  move  is 
typical  of  the  Brightson-Sonora  spirit. 


TRATC  mai>v 


BUFFALO 


RAILROAD 

Look  at  the  list  of 
railroads  running 
out  of  Buffalo: 
New  York  Central, 
West  Shore,  Lake 
Shore ,  Nickel 
Plate,  Wabash, 
Erie,  Pennsyl- 
vania, Lackawan- 
na, Grand  Trunk, 
Michigan  Central, 
Lehigh,  B.  R.  &  P. 
and  B.  &  S. 


EXPRESS 

Fo u r  express 
companies  will 
give  you  a  com- 
plete service: 
American,  Na- 
tional, Adams  & 
Wells-Fargo. 


STEAMSHIP 

Boat  lines  touch  a 
great  many  cities, 
on  the  Lakes, 
and  Andrews' 
Service  can  catch 
any  boat  on  fifteen 
minutes'  notice. 


Doesn't  it  stand  to  reason  that 
we  mean  what  we  say  when 
we  remark:  Andrews'  Victor 
Service  is  Fast  and  Complete. 
^  W.  D.  Andrews,  Buffalo,  N.  Y. 

Andrews 


THE    TALKING    MACHINE  WORLD 


103 


PATHE  FRERES  DISTRIBUTERS'  ASSOCIATION  FORMED 

Organization  Perfected  Among  Distributers  of  the  Pathe  Products  to  Further  Their  Mutual 
Interests — Four-Day  Convention  Held  Recently  in  New  York  City — Banquet  at  the  Hotel 
Claridge  One  of  the  Events  of  the  Convention — Those  Who  Were  in  Attendance 


WE 


The  distributers  handling  the  products  of  the 
Pathe  Freres  Phonograph  Co.  gathered  in  New 
York  on  June  21,  and  after  attending  executive 
sessions  for  four  days  announced  the  formation 
of  the  Pathe  Phonograph  Distributers'  Asso- 
ciation. 

The  officers  of  this  new  association  are  as 
follows:  President,  E.  T.  Caldwell,  Fischer 
Piano  Co.,  Cleveland,  O.;  first  vice-president,  H. 
J.  Brennan,  Pickering  &  Co.,  Pittsburgh,  Pa.; 
second    vice-president,    E.    E.    Trower,    E.  E. 


therefore,  starts  its  career  with  the  co-opera- 
tion of  every  Pathe  jobber. 

During  the  course  of  the  convention  the 
Pathe  jobbers  were  entertained  by  the  Pathe 
Freres  Phonograph  Co.,  which  arranged  a  num- 
ber of  events  that  were  carried  out  very  suc- 
cessfully. These  included  a  theatre  party,  an 
automobile  trip  to  the  Pathe  plant  at  Bellville, 
N.  J.,  and  a  banquet  at  the  Hotel  Claridge  on 
Wednesday  evening. 

The  last  mentioned  affair  was  one  of  the  most 


Pathe  Dinner  at  Hotel  Claridge;  Anna  Fitziu  in  Center 


Trower  &  Co.,  Kansas  City,  Mo.;  secretary, 
Hugo  Ricca,  Peerless  Phonograph  Co.,  New 
York;  treasurer,  E.  S.  Bristol,  Pathephone  Sales 
Co.  of  New  York.  These  officers  constitute  the 
executive  committee  of  the  new  association. 

The  Pathe  Phonograph  Distributers'  Associa- 
tion was  formed  to  promote  the  mutual  interests 
of  Pathe  distributers  and  to  enable  all  factors 
of  the  Pathe  business  to  co-operate  more  closely 
and  more  efficiently  with  each  other.  There  is 
no  limit  to  the  membership,  any  jobber  handling 
Pathe  products  being  eligible  to  join,  and  each 
jobber  having  one  vote  upon  all  questions  in- 
troduced at  the  meetings.  It  is  planned  to  hold 
the  convention  annually,  and  judging  from  the 
enthusiasm  of  those  in  attendance  at  the  or- 
ganization meeting  this  week,  the  association 
will  be  an  active  factor  in  promoting  Pathe 
trade. 

At  the  present  time  there  are  twenty-six  dis- 
tributers of  Pathe  goods,  and  eighteen  of  these 
were  present  at  this  week's  convention.  Every 
one  of  the  twenty-six,  however,  has  expressed 
a  willingness  to  become  a  member  of  the  Pathe 
Phonograph    Distributers'    Association  which, 


enjoyable  features  of  the  entire  convention, 
there  being  in  attendance  all  of  the  visiting 
Pathe  jobbers,  together  with  a  number  of  in- 
vited guests,  including  Anna  Fitziu,  the  famous 
operatic  soprano,  who  recently  closed  a  con- 
tract to  record  exclusively  for  the  Pathe  library. 
During  the  course  of  the  evening  Madam  Fitziu 
rendered  a  number  of  selections  which  were 
followed  in  turn  by  her  recent  Pathe  records. 
These  records  were  enthusiastically  applauded 
as  they  illustrated  to  excellent  advantage  the 
splendid  recording  qualities  of  Madam  Fitziu's 
voice. 

A  native  Hawaiian  troupe  contributed  large- 
ly to  the  evening's  enjoyment,  and  E.  M.  Bon- 
nell,  of  Los  Angeles,  favored  the  guests  with 
some  of  his  old  time  stage  successes.  A  num- 
ber of  informal  speeches  were  made,  including 
a  very  interesting  talk  by  E.  A.  Widmann,  presi- 
dent of  the  Pathe  Freres  Phonograph  Co.,  and 
timely  addresses  by  Russell  E.  Hunting,  Sr.,  J. 
F.  Collins,  Ralph  Leininger,  George  W.  Case, 
Jr.,  and  E.  T.  Caldwell.  Mr.  Case  was  accorded 
hearty  congratulations  for  the  success  of  the 
banquet  as  he  worked  indefatigably  to  make  the 


P  R  E 


PARED 


To 
Your 
Without 


Avail  Yourself  of  Our 

SPECIAL  SAMPLE  OFFER 


WM.  F.  NYE 


New  Bedford,  Mass. 


affair  an  interesting  and  most  memorable  one 
for  all  who  were  in  attendance. 

Among  those  present  at  the  dinner  were  E. 
M.  B  onnell,  Curtis-Colyear  Co.,  Los  Angeles, 
Cal.;  H.  J.  Brennan,  Pickering  &  Co,  Pitts- 
burgh, Pa.;  C.  P.  Chew,  A.  Victor  &  Co.,  Buf- 
falo; E.  E.  Trower,  E.  E.  Trower  &  Co.,  Kan- 
sas City,  Mo.;  Jesse  Rosenstein,  National  Piano 
Co.,  Baltimore,  Md. ;  Henry  Nathan,  A..  Victor 
&  Co.,  Buffalo;  E.  D.  Bristol  and  F.H.Kilmer, 
Pathephone  Sales  Co.  of  New  York,  L.  T.  Ware, 
G.  Sommers  &  Co.,  St.  Paul,  Minn.;  E.  T.  Cald- 
well, Fischer  Piano  Co.,  Cleveland,  O.;  J.  R. 
Peckham,  Pathephone  Co.  of  Detroit,  Detroit, 
Mich.;  R.  H.  Gordon,  Pathephone  Co.  of  St. 
Louis,  St.  Louis,  Mo.;  M.  F.  Maillard,  Pathe- 
phone Co.  of  Detroit,  Detroit,  Mich.;  Frederick 
Doll,  Jacob  Doll  &  Sons,  New  York,  N.  Y.;  J. 
B.  Stillwell,  Stillwell  Co.  New  York,  N.  Y.;  M. 
P.  Tobin,  Pathe  Phonograph  Co.,  Indianapolis, 
Ind.;  N.  G.  Barber,  Pathephone  Sales  Co.  of 
New  York;  George  J.  Murai,  Manila  Trading 
Co.,  Manila,  P.  I.;  J.  C.  McCIain,  Berkhoel 
Music  Co.,  Salt  Lake  City,  Utah;  Hugo  Ricca, 
Joseph  Schwartz  and  E.  D.  Ackerman,  Peer- 
less Phonograph  Co.,  New  York. 

The  following  executives  and  staff  members 
of  the  Pathe  Freres  Phonograph  Co.  were  also 
in  attendance:  E.  A.  Widmann,  T.  E.  LaMon- 
tagne,  George  W.  Case,  Jr.,  J.  O.  Young,  J.  I. 
Bernat,  W.  H.  Penn,  J.  F.  Collins,  James  Wai- 
ters, Ralph  Leininger,  W.  H.  Rose,  Frank  L. 
Capps,  R.  B.  Caldwell,  Russell  Hunting,  Jr., 
Paul  Mendigal. 

Russell  Hunting,  Sr.,  of  the  Pathe  Freres 
Co.,  in  Paris,  was  a  guest  of  honor,  having  re- 
cently arrived  here  after  an  extensive  recording 
trip  through  China. 


ESTABLISHED  1868 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.    We  manufacture  to  order  only. 


104 


THE    TALKING    MACHINE  WORLD 


The  Columbia  recordings  of  song  hits  are 
real  hits — hits  as  songs  and  hits  as  sales. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


TALKING  MACHINE  TRADE  IN  TORONTO  VERY  ACTIVE 

Why  John  A.  Sabine,  of  the  Music  Supply  Co.,  Doubled  His  Orders — New  $1,500  Sonora 
Displayed — Canadian  Vitaphone  Co.,  Ltd.,  to  Close  Out  Business — Ralph  Cabanas  Chats 
Interestingly  of  Trip  to  Pacific  Coast — Finds  Business  Good  in  West — News  of  Month 


Toronto,  Ont.,  July  3. — While  in  New  York  John 
A.  Sabine,  of  the  Music  Supply  Co.,  wrote  his 
firm's  customers  from  the  Columbia  recording 
laboratories,  giving  them  an  idea  of  conditions 
in  the  talking  machine  trade.  Although  having 
several  thousand  machines  on  order,  he  decided 
to  double  the  order  in  the  hope  that  by  doing 
so  he  would  be  able  to  get  sufficient  machines 
to  take  care  of  those  who  anticipate  their  needs 
and  order  early.  Incidentally  Mr.  Sabine  urged 
upon  dealers  the  wisdom  of  getting  orders 
booked  as  a  precautionary  measure,  and  not 
with  the  idea  that  either  wholesalers  or  manu- 
facturers desired  large  orders  for  immediate  de- 
livery, being  so  far  behind  with  deliveries. 

The  Saxafour,  composed  of  Messrs.  Gilbert, 
Robinson,  McGuirl  and  Till,  all  of  Toronto, 
made  an  original  saxophone  record  on  the 
phonograph  in  the  parlors  of  the  R.  S.  Williams 
&  Sons  Co.,  Ltd.,  last  month  for  the  purpose  of 
submitting  it  to  New  York  theatrical  managers 
to  get  a  chance  on  the  "big  time." 

E.  van  Gilder,  of  I,  Montagnes  &  Co.,  To- 
ronto, passed  through  Montreal  recently  on  his 
return  from  a  tour  of  the  Maritime  Provinces. 
Mr.  van  Gilder  visited  each  Province,  including 
Prince   Edward   Island,  and   reports  excellent 


/ 


Sapphire  Needles 

Jewel  Points 

for  the  reproduction  of  hill  and  dale 
cut  records. 

Samples 

Full  Tone  -  -  -  30c  each 
Half  Tone     -  35c  each 

Special  prices  in  dozen,  hundred 
and  thousand  lots. 

A.  F.  Meisselbach  &  Bro. 

Congress  Street       NEWARK,  N.  J. 


\ 


success  in  placing  Sonora  phonograph  agencies. 

A  sample  of  the  $1,500  Sonora  phonograph, 
referred  to  in  the  last  issue  of  The  Talking  Ma- 
chine World,  has  been  received  by  I.  Montagnes 
&  Co.,  of  Toronto,  Canadian  distributers  of 
Sonora  lines.  The  formal  introduction  of  this 
Sonora,  which  is  named  "Supreme,"5  was  before 
a  select,  invited  audience. 

One  of  the  particularly  interesting  features 
of  the  program  was  the  exhibition  of  dancing 
given  by  Miss  Queenie  Smith,  premier  dancer 
of  the  Metropiltan  Opera  House  Ballet  School, 
to  the  accompaniment  of  music  from  the  "Su- 
preme" Sonora.  Refreshments  were  served  to 
the  audience  during  the  intermission. 

James  P.  Bradt,  general  sales  manager  of  the 
Columbia  Graphophone  Co.,  New  York,  and 
formerly  manager  of  the  Canadian  division  of 
the  company's  business,  spent  a  half  day  in 
Toronto  recently. 

The  shareholders  of  Canadian  Vitaphone  Co., 
Ltd.,  Toronto,  have  decided  to  wind  up  the  con- 
cern and  have  published  a  notice  to  that  effect. 
W.  R.  Fosdick,  vice-president  and  general  mana- 
ger of  the  firm,  has  been  appointed  liquidator. 
Creditors  are  given  until  June  26  to  file  their 
claims.  Canadian  Vitaphone  Co.,  Ltd.,  was  in- 
corporated in  the  fall  of  1913  with  an  Ontario 
charter  authorizing  capital  of  $250,000  in  $10 
shares. 

The  Music  Supply  Co.,  Toronto,  are  offering 
their  dealers  a  store  fixture  that  should  be  a 
great  convenience  and  a  valuable  sales  adjunct. 
This  is  a  multiplex  display  stand  on  which  to 
affix  the  monthly  hangers  listing  new  records. 
There  are  six  swinging  frames,  on  each  side  of 
which  is  inserted  a  hanger,  so  that  there  can 
always  be  the  last  dozen  issued  on  view.  The 
frames  swing  like  the  leaves  of  a  book.  The 
stand  sells  at  $10. 

Ralph  Cabanas,  manager  of  the  Canadian  di- 
vision of  the  Columbia  Graphophone  Co.,  has 
returned  to  headquarters  at  Toronto  after  a  six 
weeks'  trip  through  Western  Canada  to  the  Pa- 
cific Coast.      On   this,   his   first  trip  through 


Canada's  West.  Mr.  Cabanas  visited  all  the  large 
centers  and  many  of  the  smaller  places  in  order 
to  thoroughly  familiarize  himself  with  condi- 
tions of  doing  business  and  to  become  acquaint- 
ed with  Columbia  dealers.  The  open-hearted  hos- 
pitality with,  which  he  met  and  the  ready  wel- 
come extended,  as  only  Western  people  know 
how  to  extend  it,  more  than  ever  convinced  hjm 
of  the  wisdom  of  his  coming  to  this  country. 

Business  in  the  West  Mr.  Cabanas  reported 
good  with  a  very  noticeable  improvement  over 
last  year.  The  wealth  resulting  from  last  year's 
crops  has  given  Grafonola  and  record  business 
a  very  material  impetus,  and  in  British  Colum- 
bia also  there  is  quite  a  perceptible  advance. 

The  Toy  Products  Co.  of  Canada,  49  Bathurst 
street,  Toronto,  Ont.,  manufacture  the  Little 
Wonder  talking  machine,  which  is  a  real  nov- 
elty, and  ought  to  command  an  enormous  sale. 
It  is  a  sure-enough  talking  machine  that  will 
reproduce  musical  records,  and  the  price  is 
ridiculously  low — $1. 

Mr.  Shea,  proprietor  of  the  Hippodrome, 
Toronto,  was  recently  feted  by  the  Toronto 
Sportmen's  Patriotic  Association,  and  made  the 
recipient  of  an  Edison  Diamond  Disc  phono- 
graph. 

The  Canadian  Phonograph  Co.,  103  Yonge 
street,    Toronto,    are    advertising  Operaphone 

disc  records. 


THE  SALESMAN  PUT  IT  OVER 


A  traveling  man  who  stutters  spent  all  after- 
noon in  trying  to  sell  a  grouchy  business  man 
a  bill  of  goods. 

As  the  salesman  was  locking  up  his  grip  the 
grouch  was  impolite  enough  to  observe  in  the 
presence  of  his  clerks:  "You  must  find  that 
impediment  in  your  speech  very  inconvenient 
at  times." 

"Oh,  n-no,"  replied  the  salesman.  "Every- 
body has  his  p-peculiarity.  S-stammering  is 
mine.    What's  y-yours?" 

"I'm  not  aware  that  I  have  any,"  replied  the 
merchant. 

"D-do  you  stir  y-your  coffee  with  your  r-right 
hand?"  asked  the  salesman. 

"Why,  yes,  of  course,"  replied  the  merchant, 
a  bit  puzzled. 

"W-well,"  went  on  the  salesman,  "t-that's 
your  peculiarity.    Most  people  use  a  teaspoon." 


MAGNET  DECALC0MANIE  NAMEPLATES 


SOLD  BY 

HURTEAU.WILLIAMS&C0.i° 

MONTREAL    OTTAWA 


;oR  TALKING  MACHlMp 
r      CABINETS  En.  1 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below, 

250       500  1000 


$12  $15 


$20 
$25 


Gold  letters,  black  edged 

Black  letters,  solid  gold  back-  tf;i/>  £9A 
ground,   with   fancy  border  «M©  <p£\) 
Samples  upon  application. 
GEO.  A.  SMITH  &  CO.,  Inc. 
136  Liberty  Street,         New  York,  N.Y. 


son,®  EHf 

("Oldest  hua.c  House  .oVAandNC^ 

raneraKiOKiLu.m. 

>  95115)  ETC  • 


THE    TALKING    MACHINE  WORLD 


105 


2  GRESHAM  BUILDING,  BASING  HALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


Business  Most  Active  But  Manufacturing 
Greatly  Curtailed  by  Lack  of  Supplies  from 
Abroad — General  Situation  and  Outlook  Re- 
viewed— Efforts  Being  Made  to  Modify  the 
Official  Prohibition  Order — A  New  Record 
Material  Introduced — Gramophone  Co.  Makes 
Splendid  Business  Report  for  the  Year — The 
Good  Work  Accomplished  at  Sixth  British 
Music  Trade  Convention  Held  at  Harrow- 
gate — Some  Very  Attractive  Records  Being 
Placed  on  the  Market  These  Days — Great  Ac- 
tivity at  the  Hayes  Factories  of  "His  Master's 
Voice" — News  of  the  Month 


London,  E.  G,  Eng.,  June  30. — Of  the  trade 
situation  at  the  moment  it  would  seem  from 
inquiry  in  responsible  quarters  that  while  mat- 
ters in  general  and  prohibition  restrictions  in 
particular  are  not  altogether  satisfactory,  the 
position  is  not  without  a  ray  of  sunshine. 

The  sales  of  records  continue  to  make  a 
steady  showing,  London  vieing  with  the  Prov- 
inces in  its  proportionate  demand  for  new  is- 
sues. A  pleasing  feature  is  the  continued  won- 
derful trade  in  the  big  industrial  centers  where 
dealers  have  laid  themselves  out  to  handle  the 
steady  call  for  records  bearing  the  lighter  type 
of  musical  selections  and  the  popular  vocal  num- 
bers. As  a  matter  of  fact,  manufacturers 
scarcely  cope  with  retail  orders  and  factory  out- 
put is  determined  more  by  the  shortage  of  labor 
than  any  want  of  orders. 

Machines  too  are  selling  as  fast  as  they  can 
be  made.  There  is,  however,  a  great  curtail- 
ment of  necessary  supplies  from  neutral  sources 
abroad.  Future  instrument  trade,  it  is  expected, 
will  suffer  by  reason  of  the  import  prohibition 


legislation.  While  licenses  may  now  be  secured 
to  import  a  percentage,  based  upon  previous 
figures  over  a  period  of  parts  and  accessories 
from  Switzerland,  France  and  Italy,  it  is  fairly 
clear  that  official  refusal  will  meet  any  applica- 
tion for  musical  imports  from  America  and 
countries  other  than  those  named.  This  is  due 
to  the  fact  that  space  in  ships  returning  from 
the  States  can  be  utilized  to  more  profitable 
advantage,  while  on  the  other  hand,  it  is  a  mat- 
ter of  more  or  less  common  knowledge  that 
on  the  homeward  journey  from  the  countries 
named  our  ships  do  not  carry  anthing  like  their 
full  cargo  capacity.  We  are  consequently  de- 
pendent upon  what  our  allies  can  get  to  their 
ports  from  home  factories  and  from  Switzer- 
land. The  latter  country  is  and  always  has 
been  our  chief  supplier  of  gramophone  parts 
in  which  they  do  an  enormous  export  business 
with  all  foreign  countries.  The  Swiss  manu- 
facturers have  naturally  taken  all  legitimate 
measures  to  preserve  their  output,  and  in  con- 
sequence of  our  Government's  initial  refusal 
to  consider  any  modification  of  the  prohibition 
ban,  they  immediately  took  steps  to  strengthen 
their  position,  with  the  result  that  large  quan- 
tities of  motors,  tone  arms,  sound  boxes,  etc. 
have  been  diverted  from  England  to  America. 
We  know  that  some  important  Swiss  houses, 
feeling  doubtless  a  little  anxious  as  to  the  trade 
situation  on  this  side,  sent  representatives  to 
America,  where  large  engagements  were  entered 
into  for  the  supply  of  gramophone  goods 
amounting  to  many  months'  output. 

This,  of  course,  can  only  mean  one  thing  and 
that  is  that  British  houses  will  in  consequence 
experience  a  shortage  of  supplies  to  a  consid- 


erable extent,  I  am  afraid.  Under  different  cir- 
cumstances such  a  position  would  not  have  so 
grave  an  import  for  us,  indeed,  it  might  be  a 
blessing  in  disguise  if  only  in  stimulating  home 
manufacture.  As  it  is  we  are  very  much  handi- 
capped. All  our  suitable  available  machinery  is 
utilized  for  war  work,  and  labor  is  at  a  pre- 
mium. That's  the  alpha  and  omega  of  the 
whole  business  as  far  as  any  chance  of  increas- 
ing our  manufacturing  facilities  is  concerned, 
and  we  can,  therefore,  do  little  beyond  urging 
our  claims  as  old  and  regular  customers  entitled 
to  some  preferential  treatment  from  Swiss 
houses.  There  is  encouragement  in  the  fact 
that  so  far  as  possible  within  the  iron  rules  of 
legal  commercial  engagements  we  shall  be  ac- 
corded fair  treatment,  and  evidence  thereof  is 
found  in  the  tons  of  supplies  which  continue  to 
reach  us  "under  license"  from  Switzerland.  Con- 
tent to  believe  that  things  might  have  been 
worse,  the  trade  is  wisely  and  loyally  deter- 
mined to  make  the  best  of  it  in  the  hope  that  the 
position  may  by  chance  improve  later.  For  what 
we  have  received  by  the  way  of  licenses  to  im- 
port, it  is  but  fair  to  accord  public  thanks  on 
behalf  of  the  whole  trade  to  Mr.  Ricketts,  of 
the  Gramophone  Co.,  Ltd.,  for  his  untiring  ef- 
forts to  secure  a  modification  of  the  official  pro- 
hibition order.  By  conspicuous  ability  and  sound 
logical  reasoning  with  the  Board  of  Trade  he 
succeeded  in  the  task  of  moving  them  to  modify 
a  restriction  which  would  have  meant,  had  it 
been  maintained,  almost  the  entire  destruction 
of  British  gramophone  trade.  As  reported  in 
another  column  Mr.  Ricketts'  work  was  officially 
recognized  at  the  British  Music  convention  and 
{Continued  on  page  106) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout  the  world    as  the 

HALL-MARK   OF  QUALITY 


HIS  MASTERS  VOICE 


REG.  U.S.  PAT.  OFF. 


Branches 


Agencies 


His  Master's  Voice1 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

— it  is  the  "  His  Master's  Voice  " 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,   violinists,  o  r  - 
chestras  and  bands — all  enshrined 
in  the  unequalled  "  His 
Master's  Voice  " 
records 


DENMARK:  Skandinavisk  Gramniophon-Aktl- 
eselskab,  Frihavnen,  Copenhagen. 

FRANCE:  Cie.  Franchise  du  Gramophone,  115 
Boulevard  Richard  Lenoir,  Place  de  la  R6pub- 
lique,  Paris. 

SPAIN:  Cia.  Francesca  del  Gramophone,  56, 
Balmes,  Barcelona. 

SWEDEN:  Skandinaviska  Grammophon-Aktie- 
bolaget,  Drottning  Gatan  No.  47,  Stockholm. 

RUSSIA:  The  Gramophone  Co.,  Ltd.,  45,  Nevsky 
Prospect,  Petrograd  (Petersburg)  ;  No.  1 
Solyanka,  Solyanoi  Dvor,  Moscow ;  9,  Golovinsky 
Prospect,  Tiflis;  Nowy-Swiat  30,  Warsaw;  33, 
Alexandrowskaya  Ulitsa,  Riga;  11  Michailovskaya 
Ulitsa,  Baku. 

INDIA:  The  Gramophone  Co.,  Ltd.,  139,  Bal- 
liaghatta  Road,  Calcutta ;  7,  Bell  Lane,  Fort, 
Bombay. 


Great  Britain  : 


AUSTRALIA:  S.  Hoffnung  &  Co.,  Ltd.,  Sole 
Concessionaries  of  The  Gramophone  Company, 
Limited,  163,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophonium,  Ltd.,  118-120 
Victoria  Street,  Wellington. 

SOUTH  AFRICA:  Darter  &  Sons,  Post  Box  174, 
Capetown;  Mackay  Bros.,  Post  Box  251,  Johannes- 
burg; Mackay  Bros.  &  McMahon,  Post  Box  419, 
Durban;  Ivan  H.  Haarburger,  Post  Box  105, 
Bloemfontein ;  Franz  Moeller,  Post  Box  108,  East 
London;  B.  J.  Ewins  &  Co.,  Post  Box  86,  Queens- 
town;  Handel  House,  Kimberley;  Laurence  & 
Cope,  Post  Box  132,  Buluwayo;  The  Argus  Co., 
Salisbury. 

EAST     AFRICA:      Bay  ley     &    Co.,  Lourenzo 

Marques. 

HOLLAND:   American  Import  Co.,  22a,  Amsterd 

Veerkade,  The  Hague. 

ITALY:  A.  Bossl  &  Co.,  Via  Oreflci  2,  Milan.  ¥ 

EGYPT  (Also  for  the  Soudan,  Greece  and  the 
Ottoman  Empire) :  K.  Fr.  Vogel,  Post  "Box  414, 
Alexandria. 


The  Gramophone  Company,  Ltd. 


HAYES 


MIDDLESEX 


ENGLAND 


106 


THE    TALKING    MACHINE  WORLD 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 
Winners    leave   the   dealer   a   generous   margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED — in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  105) 


we  are  glad  of  this  opportunity  of  giving  further 
publicity  to  the  fact. 

"Bing  Boys"  Music  on  Columbia  Records 

One  of  the  most  unique  combinations  of  Eng- 
land's leading  comedians  is  to  be  found  in  Lon- 
don's latest  revue  at  the'  Alhambra  Theatre, 
where  Oswald  Stoll  has  provided  the  war-weary 
with  a  tonic  of  laughter,  music  and  scenic  de- 
light. Small  wonder,  too,  when  the  public  has 
three  such  favorites  as  George  Robey,  Alfred 
Lester  and  Violet  Loraine  to  keep  their  risibles 
in  constant  action. 

These  famous  laughter-makers  are  under  ex- 
clusive contract  to  the  Columbia  Co.,  so  it 
comes  about  that  this  firm  is  once  again  to  the 
fore  with  exclusive  records  by  original  artists 
of  London's  latest  thing  in  revues. 

And  the  records  reflect  in  very  truth  the 
gaiety  that  permeates  the  Alhambra  atmosphere 
nightly  and  the  merry  trio  in  one  of  those 
ridiculous  nonsense  songs!  The  verses  deal 
with  a  variety  of  subjects,  but  all  tail  off  into 
the  wholly  extraneous  pronouncement  that 
"Another  little  drink  wouldn't  do  us  any  harm." 
The  little  asides  between  the  artists,  too,  give 
a  delightful  air  of  spontaneiety  to  the  record. 
Then  there  is  a  very  pretty  duet  sung  by  George 
Robey  and  Violet  Loraine,  "If  You  Were  the 
Only  Boy  in  the  World,"  and  as  sung  by  the 
pair  it  is  one  of  the  choicest  gems  imaginable, 
though  one  strongly  suspects  that  one  is  being 
"spoofed"  by  the  manner  in  which  it  is  sung. 
Similarly,  Alfred  Lester  and  Violet  Loraine 
have  a  duet,  "A  Lady  of  a  Thousand  Charms," 
in  which  the  woe-begone  Oliver  Bing  (Alfred 
Lester)  apostrophises  Emma  (Miss  Loraine) 
with  all  the  exaggeration  of  mock  seriousness 
of  which  he  is  capable.  It  is  a  luscious  piece  of 
"codding." 

George  Robey  as  Lucifer  Bing  has  two  typi- 
cal Robey  numbers  in  "I  Stopped,  I  Looked, 


I  Listened,"  and  "In  Other  Words,"  the  latter 
a  profound  and  funny  study  in  terminology. 
The  lugubrious  one,  Alfred  Lester,  has  a  so- 
called  ragtime  number,  but  seeks  syncopated  in- 
spiration, not  in  Dixie  or  Tennessee,  but  in 
"Dear  Old  Shepherd's  Bush,"  and  much  fun  is 
extracted  out  of  the  effort — as  may  well  be  ex- 
pected by  any  one  who  can  imagine  Alfred 
Lester  in  ragtime.  Violet  Loraine  is  fitted  with 
a  splendid  "Zoo"  number,  in  which  the  animals 
are  described  as  doing  "The   Kipling  Walk." 

In  addition  to  these  three  fine  comedians, 
Jack  Morrison  figures  in  his  original  "Clock 
Song"  and  "The  Right  Side  of  Bond  Street," 
while  the  Alhambra  Orchestra,  conducted  by 
John  Ansell,  plays  the  "Bing  Boys"  selections 
and  three  orchestral  numbers. 

Order  Windup  of  German  Firms 

A  London  Gazette  announcement  says  that 
orders  have  been  made  by  the  Board  of  Trade 
requiring  the  following  German-owned  firms  to 
be  wound  up:  C.  Bechstein,  pianoforte  manu- 
facturers, Wigmore  street  W.,  and  G.  Dittmann, 
Ltd.,  58  City  road,  E.  C,  agents  for  records  and 
gramophones. 

Bankruptcy  Petition  Filed 

A  receiving  order  in  bankruptcy  is  out  against 
August  Ernst  Gottlieb  Thospann  who,  now  in 
a  civilian  interment  camp,  formerly  carried  on 
business  at  9  Fore  street  avenue,  London,  S.  C. 
If  memory  serves,  it  was  Mr.  Thospann  who 
proposed  to  market  a  home  recording  apparatus. 
Good  Report  from  Gramophone  Co. 

"The  shares  of  the  Gramophone  Co.  have 
been  very  active  the  last  day  or  two,  on  hopes 
connected  with  the  financial  year,  which  ends 
June  30.  Since  last  September  the  undertaking 
has  been  a  controlled  establishment  and  on  the 
occasion  of  the  last  annual  report  the  directors 
indicated  that  the  contracts  then  entered  into 
were  likely  to  mean  satisfactory  profits  for  the 


current  year.  The  opinion  of  the  board  has 
been  amply  justified,  we  believe,  and  the  figures 
in  the  forthcoming  balance  sheet  may  be  ex- 
pected to  turn  out  excellently.  It  will  be  re- 
called that  the  trading  profits  to  June  30,  1915, 
were  no  more  than  £16,772,  as  against  £138,186 
for  1913-14,  the  directors  having  been  busy 
adapting  the  works  and  resources  of  the  com- 
pany for  munitions  rather  than  music  making 
purposes.  The  installation  and  manufacture  of 
special  plant  and  tools  meant  a  temporary  loss 
to  the  ordinary  shareholders,  whose  dividends 
for  ten  years  until  then  had  averaged  18^4  per 
cent,  per  annum.  The  last  distribution  was  10 
per  cent.,  and  we  anticipate  that  the  next  re- 
turn on  the  ordinary  shares  will  turn  out  to  be 
well  above  that  rate,  so  busy  has  the  company 
been  on  Government  work  throughout  the  year 
now  coming  to  an  end." — Pall  Mall  Gazette. 
Ebonitis — A  New  Record  Material 
In  the  matter  of  records,  machines  and  sup- 
plies of  raw  material,  the  English  market  was, 
until  the  opening  of  hostilities,  more  than  we 
like  to  admit  dependent  upon  foreign  manu- 
facturers— mainly  German.  Although  to-day  we 
are  not  sufficiently  organized  to  meet  all  our 
requirements,  it  is  a  matter  for  congratulation 
that  steps  are  being  taken  which  will  we  hope 
once  and  for  all  eliminate  any  future  chance 
of  enemy  manufacturers  ever  regaining  their 
old  dominance  in  our  Home  and  Colonial  mar- 
kets. If  we  have  from  this  war  realized  one 
thing,  it  is  not  to  declare  in  advance  what  we» 
propose  to  do  but  to  do  it,  and  then  talk.  It  may, 
therefore,  now  be  said  that  after  a  period  of 
close  experiment,  there  has  been  devised  by 
Ebonitis,  Ltd.  (Willowbrook  Grove,  Zeckham, 
London,  S.  E.)  and  recently  marketed  a  new 
material  for  records  which  supercedes  and  en- 
tirely eclipses  in  quality  the  German  stuff. 
The  ingredient  of  "Ebonitis"  cannot,  of  course, 


Mr.  DEALER:  You  Will  Be  SHORT  OF  RECORDS  This  Season! 


REGISTERED 


TRADE  MARK 


You  lost  business  last  season  through  the  demand  exceeding 
the  supply.    Don't  let  it  happen  again. 

Get  into  touch  with  us  right  away,  and  make  sure  of  your 
stock  for  the  busiest  Fall  trade  you've  ever  had. 

Our  Records  are  better,  our  Prices  are  better,  and  our 
Deliveries  are  surer  than  any  brand  you've  ever  handled. 

All  enquiries  to: — The  Manufacturers 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England  Cables 


THE    TALKING    MACHINE  WORLD 


107 


FROM  OUR  LONDON  HEADQUARTERS- (Continued  from  page  106) 


be  disclosed,  but  I  have  satisfied  myself  of  its 
superiority  in  respect  of  smoothness  and  dura- 
bility of  wear.  Experience  has  proved  it  to  be 
free  of  the  many  faults  of  the  old  process  of 
manufacture  which  the  record  user  too  often  dis- 
covered after  purchase.  In  every  way  satisfac- 
tory, "Ebonitis''  is  a  compound  which  may  be 
strongly  recommended  to  all  overseas  record 
manufacturers.  The  company  invites  all  in- 
terested to  communicate  with  them,  giving  as 
far  as  possible  the  fullest  information  as  to 
quantity  required,  etc.,  when  the  lowest  quota- 
tion possible  will  be  forthcoming. 
The    Sixth    British    Music    Trade  Convention 

It  is  now  possible  to  send  for  publication  a 
brief  resume  of  the  proceedings  at  the  Sixth 
British  Music  Convention,  held  at  Harrogate 
last  month.  The  delegates  were  received  by  the 
Mayor  and  Mayoress  of  Harrogate,  who  extend- 
ed a  very  hearty  welcome  to  their  visitors.  It 
is  interesting  to  recall  that  Harrogate  was  the 
scene  of  the  first  music  trade  convention. 

Briefly  to  consider  what  has  been  done  and 
to  indicate  what  has  to  be  done,  represented 
the  theme  of  the  first  day's  proceedings, 
opened  by  the  president,  Henry  Billinghurst, 
of  John  Brinsmead  &  Sons,  Ltd.,  who  remind- 
ed his  audience  "that  the  steady  growth  of  the 
business  side  of  our  conventions  and  the  val- 
uable lectures,  papers  and  discussions  we 
heard  at  Brighton,  Buxton,  Bournemouth  and 
Blackport  ....  the  work  has  steadily 
grown  and  with  it  the  mutual  understanding  of 
the  various  branches  of  the  trade. 

"As  to  the  future,"  continued  Mr.  Billing- 
hurst, "it  depends  on  ourselves.  We  must  set 
about  at  once  to  further  properly  organize  our- 
selves." In  the  form  of  a  question  the  speaker 
put  it  that  to  capture  the  world's  markets  Brit- 
ish manufacturers  need  combined  effort, 
mutual  assistance  and  proper  State  backing. 
A  reference,  we  take  it,  to  an  advocacy  of  con- 
tinued tariff  protection  after  the  war. 

"...  Apparently  our  Government  has 
not  realized,"  said  Mr.  Billinghurst,  "that  ours 
is  a  most  important,  and  I  may  say,  national 
industry.  It  is  estimated  in  the  first  place,  that 
there  are  some  £37,000,000  capital  invested  in 
it;  that  there  are  about  62,500  people  directly 
employed,  and  that  their  average  annual  wages 
amount  to  £5,388,000.  We  can  justly  claim 
that  Great  Britain  is  the  home  of  the  industry; 
that  the  oldest  and  most  experienced  piano- 
forte manufacturing  houses  in  the  world  are 
British,  and  that  many  of  the  leading  English 
makers  were  already  ancient  firms  before  their 
principal  German  competitors  came  into  ex- 
istence. I  know  of  no  single  great  innovation 
regulating  the  construction  of  modern  piano- 
fortes that  was  not  originally  invented  and  de- 
veloped by  British  makers;  only  to  be  subse- 
quently copied  (when  proved  to  be  successful) 
by  our  foreign  competitors."  In  the  course  of 
reference  to  official  action  in  relation  to  the 
imposition  of  a  tariff  duty,  prohibition  of  im- 


ports, etc.,  the  president  complained  that  the 
Government,  even  to-day,  permits  German 
music  and  instrument  agencies  and  business 
owned  by  Germans  '(either  interned  or  resident 
in  Germany),  to  continue  to  trade  and  sell 
their  wares,  and  thus  preserve  the  good  will 
of  German  names  and  German  firms  against 
the  time  peace  shall  be  declared. 

Because  of  want  of  organization  and  power 
of  resistance,  the  music  trade  was  the  easiest 
to  shoot  at  and  the  least  likely  to  retaliate. 
Here  Mr.  Billinghurst  breathed  a  word  of  en- 
couragement— "We  have  been  passing  through 
dark  days,  but  we  have  grappled  over  diffi- 
culties with  the  little  available  organization  to 
hand."  In  combination  and  "with  the  advan- 
tage of  the  energy,  knowledge  and  resource  of 
Mr.  Ricketts,  of  the  Gramophone  Co.,  those 
able  to  deal  with  the  crisis  had  succeeded  in 
getting  permission  to  import  requisite  supplies 
from  France  and  a  favorable  consideration  of 
importations  of  other  necessary  supplies  from 
Switzerland  and  Italy.  .  .  .  We  must  com- 
bine to  keep  out  the  £749,450  worth  of  musical 
instruments  (to  say  nothing  of  Gramophones 
and  sheet  music),  imported  annually  from  Ger- 
many and  Austria;  we  must  secure  to  this 
country  the  £504,666  imported  from  Germany 
by  Australia,  the  £33,885  by  Canada,  the 
£124,709  by  South  Africa,  the  £68,666  by  New 
Zealand,  etc." 

Mr.  Billinghurst's  instructive  and  inspiring 
address  was  warmly  applauded  and  there  can 
be  no  doubt  that  every  endeavor  will  be  made 
to  carry  out,  as  far  as  possible,  that  which  he 
so  strongly  urged. 

Replying  to  a  vote  of  thanks,  Mr.  Billing- 
hurst took  the  oocasion  to  pay  a  handsome 
tribute  to  Mr.  Ricketts  for  the  very  valuable 
work  which  he  had  done  on  behalf  of  the  trade 
in  securing  from  the  Board  of  Trade  a  partial 
cancellation  of  the  importation  restrictions. 
In  these  circumstances  the  convention  con- 
veyed to  Mr.  Ricketts  a  very  hearty  vote  of 
thanks  and  a  well  deserved  memento  in  the 
shape  of  a  gold  cigarette  case,  inscribed  "In 
recognition  of  invaluable  services  rendered  to 
the  British  musical  industry,  1916."  Mr.  Rick- 
etts suitably  acknowledged  this  pleasing  recog- 
nition of  his  efforts. 

Many  important  subjects  were  opened  by 
various  important  members  of  the  trade,  and 
afterwards  discussed  with  an  evident  desire  to 
reach  definite  and  satisfactory  conclusions 
upon  which  to  act. 

Alex  Dow  read  an  exceedingly  valuable 
paper  touching  upon  the  best  method  for  in- 
creasing overseas  trade.  He  evinced  a  com- 
plete and  practical  understanding  of  his  sub- 
ject and  at  the  finish  was  successful  in  carry- 
ing the  following  interesting  resolution:  "That 
this  meeting  of  the  British  Pianoforte  Manu- 
facturers approves  the  policy  of  sending  out 
(to  British  colonies,  etc.),  a  commission  of 
inquiry,  regarding  the  overseas   trade,  and  if 


the  council  can  devise  ways  and  means  to  car- 
ry it  into  effect,  this  meeting  pledges  itself  to 
give  the  scheme  its  hearty  support  and  finan- 
cial help." 

Apart  from  subjects  affecting  internal  or- 
ganization, methods  of  handling  trade  diffi- 
culties, etc.,  it  must  be  acknowledged  that  the 
outstanding  feature  of  the  convention  proceed- 
ings was  the  president's  theme  regarding  the 
position  of  the  British  music  trade  in  relation 
to  the  present  and  the  after-war  problems.  I 
should  describe  the  keynote  of  the  convention 
as  concentrated  in  a  general  expression  that 
now  and  no  other  is  the  time  for  preparation. 
If  by  reason  of  labor  shortage,  prohibitions  as 
to  this  or  that,  and  other  exigencies  inseparable 
from  present  circumstances,  it  may  be  difficult 
to  put  into  immediate  effect  any  special  cam- 
paign along  the  lines  indicated,  it  should  in 
no  single  instance  be  allowed  to  discourage  or 
prejudice  the  work  of  preparation.  The  war 
may  last  another  five  years;  on  the  other  hand, 
it  may  be  only  another  twelve  months  or  so 
before  peace  is  declared — we  do  not  know. 
But  what  we  do  know  is  that  we  must  be  in 
every  sense  ready  for  "the  day."  Let  us  get 
that  into  our  minds  and  act  upon  it  concertedly 
and  at  once. 

I  know  of  no  better  example  or  stimulant  best 
calculated  to  achieve  this  objective  than  Mr. 
Billinghurst's  energetic  and  encouraging  work, 
which,  in  combination  with  the  activities  of 
other  leading  traders  in  the  pianoforte,  organ, 
supplies,  gramophones  and  sheet  music  sec- 
tions, deserves  the  highest  praise  and  practical 
support  of  the  music  industry  as  a  whole. 
Excellent  Zonophone  Lists 

"Records  you  can  rely  on"  aptly  express  the 
thoughts  of  Zonophone  dealers,  for  each  month 
the  company  issues  a  list  of  new  numbers  reli- 
able as  to  variety,  artists,  quality  and  price. 
The  supplement  for  July  is  a  typical  example, 
there  being  a  real  galaxy  of  first  calss  talent 
whose  contributions  are  of  like  value  from  every 
point  of  view.  A  window  bill  depicts  the  fam- 
ous Florrie  Forde  in  one  of  "her  gorgeous  cos- 
tumes, the  text  giving  publicity  to  some  of  her 
latest  and  best  records,  of  which  No.  1,630  bear- 
ing "Mister  Sergeant  Michael  Donoghue"  and 
"The  Girls  Know  as  Much  as  You  Know"  figure 
on  the  July  list.  Selections  part  1  and  2  of 
"Chin-Chin,"  the  American  revue  success,  are 
handled  very  tunefully  by  the  Black  Diamond 
Band,  which  is  also  responsible  for  a  medley 
march,  introducing  a  selection  of  typical  Aus- 
tralian ditties,  and  "The  Call"  march,  both  on 
No.  1,625.  The  popular  lyric  tenor,  Sidney 
Coltham,  is  down  for  one  ten-inch  and  one 
twelve-inch  record,  and  other  good  sellers  are  . 
vocal  records  by  Foster  Richardson,  Herbert 
Payne,  G.  H.  Elliott,  Billy  Whitlock  and  Henry 
Bluff  and  the  Misses  Elsie  and  Dorothy  South- 
gate  (violin  and  mustel  organ),  J.  Pidoux 
(banjo),  etc.  Zonophone  dealers  abroad  should 
(Continued  on  page  108) 


THE  EDISON-BELL 


VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS    THE   SUPREME    EFFORT   OF    GRAMOPHONIC  ART 


10  inch 

2/6 


12  inch 

4/— 


There  are  no  faulty  VF's,  as  Every  Record  has  to  pass  a  crucial 
test  before  it  is  released  for  sale.  The  production  is  of  the  highest 
quality.  The  Titles  and  Subjects  recorded  are  by  the  most 
prominent  artists  in  the  Gramophone  world. 

If  your  jobber  doesn't  stock  them,  try  our  Direct  Service.  It  will 
pay  you  both  for  quality  and  price.  For  full  particulars,  Whole- 
sale and  Retail,  apply  to 


J.  E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


108 


THE    TALKING    MACHINE  WORLD 


THE  HOUSE  OF  MANY  PARTS 

WM.  COOPER  BROS.,  Ltd. 

63   City   Road,    London,   E.    C.      Also  at  Manchester  and  Cardiff 

THE  FAMOUS  BRITISH-MADE 

COLISEUM  RECORDS 

(10"  and  12"  double-sided) 

A  large  and  varied  choice  of  titles,  over  1300  catalogued 

The  prevalent  demand  from  all  parts  of  the  world  for  British  records  of  merit  encour- 
ages us  to  make  a  special  offer  to  enterprising  dealers  able  to  handle  large  quantities. 
The  Coliseum  is  a  record  of  high  tonal  quality,  bearing  a  large  selection  of  splendidly 
recorded  titles,  including  all  the  English  and  American  "hits"  by  tip-top  artists  who 
have  established  for  themselves  a  big  reputation.    Only  real-selling  titles  listed. 

Our  special  offer,  together  with  lists  and  other  interesting  publicity  matter,  sent  free 
upon  receipt  of  your  trade  card. 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  107) 


certainly  stock  well  of  the  good  things  on  "this 
month's  program. 

Miniature  Folder  Brings  Message 

A  miniature  folder,  measuring  3^x2^  inches, 
reaches  us  from  the  Gramophone  Co.  It  is  a 
novelty-reminder  of  the  scarcity  of  paper,  and 
points  out  that  it  may  be  necessary  one  day  to 
economize  as  per  sample.  Meanwhile,  "there  is 
no  scarcity  of  records,"  and  a  plentiful  supply 
of  the  "Happy  Day"  revue  numbers  are  ready. 
Two  hits  in  one — an  advertising  and  a  record 
achievement,  which  "H.  M.  V."  dealers  will  not 
be  slow  to  appreciate. 

Winner  Record  Co.  Very  Active 

In  the  artistic  field,  if  one  may  so  term  it  in 
relation  to  record  contributors,  the  Winner 
Record  Co.  has  of  late  been  very  active.  At  one 
time  it  was  content  with  the  comfortable 
proverb  that  "there  are  as  good  fish  in  the  sea," 
etc.,  while  other  firms  secured  unto  their 
patrons  the  large  fish  exclusively.  It  is  un- 
doubtedly a  fine  commercial  asset  to  provide 
that  from  which  others  are  excluded.  Hence  the 
exclusive  contract  vogue  with  leading  artists. 
Many  well-known  comedians  now  serve  their 
best  on  Winners  exclusively,  as  for  instance, 
The  Two  Bobs  and  Will  Evans,  while  other 
famous  laughter-raisers  in  plenty  provide  each 
month  all  the  gems  from  the  musical  sphere  of 
London.  The  quality  and  general  value  of 
Winners  were  never  better  than  to-day,  which, 
of  course,  is  as  it  should  be  with  a  company 
that  is  not  content  merely  to  rest  upon  past 
laurels.  Of  recent  record  issues  the  June  sup- 
plement provides  really  excellent  fare  and  it  is 
sufficient  to  say  that  therein  may  be  found  a 
remarkable  aggregation  of  current  music,  both 
vocal  and  instrumental,  by  eminent  artists.  To 
mention  a  few:  Billy  Merson,  Ernie  Mayne,  The 
Two  Bobs,  Stanley  Kirby,  Jessie  Broughton, 
the  Royal  Court  Orchestra  and,  last  but  not 
least,  the  renowned  Alhambra  Theatre  Orches- 
tra, which   under  the   baton   of  John  Ansell, 


contributes   some    splendid   selections   of  that 
popular  revue,  "The  Bing  Boys  Are  Here." 
"His  Master's  Voice"  Activities 

The  Hayes  factories  of  "His  Master's  Voice" 
Co.  appear  to  have  been  abnormally  busy  of  late 
in  the  wealth  of  quality  and  abundance  of  new 
record  issues.  No  sooner  a  new  revue  or  musi- 
cal play  is  put  on  the  boards  the  gramophone 
recording  director  is  busy  putting  it  on  "H.  M. 
V."  records.  No  time  is  lost  and  no  expense 
spared  in  maintaining  the  tradition  of  the  firm 
for  first  water  'quality  and  quick  issue.  One 
instance  in  particular  is  furnished  in  connection 
with  "The  Happy  Day"  musical  comedy  at 
Daly's  Theatre.  The  first  night  was  May  13. 
Seventeen  days  later  a  recording  session  for  a 
complete  set  of  records  was  in  full  swing  and 
by  June  7  the  discs  were  on  sale! 

Other  recent  issues  include  the  musical  suc- 
cesses from  "My  Lady  Frayle,"  "Mr.  Manhat- 
tan" and  "The  Bing  Boys  Are  Here,"  in  which 
there  are  many  tuneful  items  that  make  a  wide 
appeal  to  gramophone  owners.  Dealers  are,  of 
course,  carrying  full  stocks  and  always  it  seems 
bombarding  the  company  with  repeat  orders. 

Big  sales,  too,  are  experienced  in  the  ordinary 
"H.  M.  V."  monthly  issues,  which  cater  to  the 
demand  for  operatic  and  standard  songs  and 
instrumental  numbers,  not  excluding  a  reason- 
able leavening  of  the  better  class  comic  items 
popular  with  music  hall  patrons. 

In  fact,  it  must  be  admitted  that  while  the 
Gramophone  Co.  makes  a  more  than  ordinary 
contribution  on  the  serious  side  of  music,  at  the 
same  time  it  by  no  means  neglects  the  senti- 
mental and  comic  sections,  upon  which,  by  the 
way,  many  companies  assert,  and  truly  so,  they 
place  the  greatest  reliance  from  a  revenue  view 
point.  Be  that  as  it  may  the  fact  remains  that 
this  company  occupies  a  supreme  position  in  the 
provision  of  the  greatest  number  of  all  classes 
of  records,  the  wide  range  of  music  offered  be- 
ing truly  remarkable.    A  big  advertising  cam- 


paign has  been  undertaken  to  make  known  the 
splendid  musical  value  of  the  "H.  M.  V."  June 
supplement,  and  we  have  little  doubt  that 
dealers  will  rise  to  the  occasion  by  supporting 
the  company's  large  generous  expenditure, 
locally. 

Sad  and  Pathetic  Music  Has  the  Call 

In  the  glamour  of  war  there  is  much  pathos. 
Sons  and  daughters,  wives  and  mothers  bid 
goodbye  to  their  loved  ones,  bravely  disguising 
as  best  they  can  their  full  and  aching  hearts. 
In  times  of  such  anxiety,  music,  as  we  all  know, 
exercises  a  wonderfully  soothing  influence,  and 
this  in  mind,  it  is  curious  to  note  the  type  of 
record  which  finds  most  favor.  Inquiry  reveals 
that  among  a  substantial  percentage  of  people 
scant  consideration  is  given  music  of  the  vigor- 
ously cheery  kind,  the  evident  demand  being  for 
records  having  a  tendency  rather  in  the  direc- 
tion of  the  sad  and  pathetic.  "When  the  War 
Is  Over,  Mother,  Dear,"  "When  Daddy  Comes 
Home  Again"  are  the  class  of  songs  that  sell 
best.  At  least  that  for  instance  is  the  experi- 
ence of  one  company — The  Invicta — who  find 
that  their  "Guardsman"  records  of  the  two 
numbers  mentioned  are  in  greater  demand  than 
they  can  adequately  fill.  The  latest  "Guards- 
man" list,  by  the  way,  is  a  real  bumper — full  of 
picked  selling  numbers;  it  should  be  in  the 
hands  of  all  overseas  dealers  out  for  a  profit- 
able line. 


REPORTS  BUSINESS  EXPANSION 


Miss  Elizabeth  R.  Nanes,  secretary  and  gen- 
eral manager  of  the  Nanes  Art  Furniture  Co., 
New  York,  manufacturer  of  the  Savoy  Gramo- 
phones, in  a  chat  with  The  World,  commented 
upon  the  progress  which  this  company  is  mak- 
ing. "During  the  past  few  months  we  have 
placed  our  lines  with  a  number  of  prominent 
dealers  throughout  the  country,"  said  Miss 
Nanes.  "They  are  all  well  pleased  with  our 
combination  cabinets  and  machines,  and  judg- 
ing from  the  reports  of  our  dealers  we  have 
every  reason  to  believe  that  the  Savoy  line  will 
meet  with  a  ready  sale  during  the  remainder 
of  the  year." 


The  Ideal  Music  Co.,  Poughkeepsie,  has  been 
incorporated  with  a  capital  stock  of  $10,000  to 
manufacture  talking  machines  and  supplies, 
sport  and  other  goods.  The  directors  are 
Harry  Lawson,  Albert  R.  Palmer  and  Ralph  P. 
Dunlap. 


The  Whitehall  Phonograph  Shop,  which  has 
opened  elaborate  quarters  at  32  Whitehall 
street,  Atlanta,  Ga.,  will  feature  the  Edison 
Diamond  Disc  phonograph. 


The  Hall-Stephenson  Co.,  of  Knoxville, 
Term.,  has  retired  from  business,  and  the  Co- 
lumbia Grafonola  agency  controlled  by  it  has 
been  secured  by  the  firm  of  Sterchi  &  Haun, 
with  H.  C.  Fowler  as  manager,  who  will  push 
the  Columbia  line. 


EBONITIS 


LIMITED 


MANUFACTURERS  OF  PLASTIC  MATERIAL 

Manufacturer os  de  materias  primas 


FOR 

para 


GRAMOPHONE  RECORDS 

los  discos  de  Gramophone 

QUOTATIONS  GIVEN.  ADDRESS 

Se  envian  precios.  Direccion 

EBONITIS  limited,  Willowbrook  Grove,  Peckham,  London,  S.  E. 

ENGLAND 


THE    TALKING    MACHINE  WORLD 


109 


Piiiiiiiiiiim  iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


TOLEDO  and  The  Victor 

Our  slogan  is  "First  of  all  RELIABILITY"  and 
dealers  who  use  our  service  know  we  live  up  to  it 


^llllllllWIIIIIIIIlllllllllllllllllllllllllllllllllllllUlllllllllllim 

I    Try  us  on  "Shorts"  j 

and  watch  your 
|  orders  grow  § 

Sllllllllllllllllllllllllll  IIIIIIIIUIIIIIIIIIIIIIIIIHIIIIINIIllllllllllllllllllllIIIIIHIIIIIIIIIIIIIIIIIIIIIIUIIIIIIINIIli 


FLETCHER  BROS.  ATTRACTIVE  STORE 


Establishment  Just  Opened  in  Victoria  Is  Most 
Attractively  Arranged — Recital  Hall  a  Fea- 
ture— Daily  Concerts  Are  Well  Attended 

Victoria,  B.  C,  Can.,  July  3. — Fletcher  Bros., 
one  of  the  largest  retail  music  houses  in  the 
Dominion  of  Canada,  with  stores  in  Vancouver 


Columbia   and   Edison   Demonstrating  Rooms 

and  Victoria,  have  just  moved  into  a  new  store 
in  this  city,  which  is  considered  by  leading 
authorities  as  the  finest  music  store  in  Western 
Canada. 

In  addition  to  handling  a  high-grade  line  of 
pianos  and  player-pianos  Fletcher  Bros,  carry 
the  Columbia  and  Edison  lines  of  machines  and 


Fletcher  Bros.'  Recital  Hall 

records,  with  which  they  have  achieved  excellent 
success. 

The  accompanying  photographs  will  give  an 
idea  of  the  attractiveness  of  the  new  Fletcher 
Bros,  warerooms.  The  talking  machine  demon- 
stration rooms  are  furnished  attractively  and 
comfortably,  the  main  idea  being  to  have  vis- 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Why  handle  inferior  machine-made 
American  imitations  when  you  can  get  at  similar 
prices  the  genuine  hand  made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any  other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 

163  KEARNY  ST.  SAN  FRANCISCO 

Sole  Distributors  for  the  United  States  and  Canada 


THE  WHITNEY  &  CURRIER  CO. 

TOLEDO,  OHIO 


VICTOR 
Distributors 


::i.;-ii'!,i:i;iiii:hiii:ii  ;i  jukiei:  mi  ;i:iiii  julmmmim  i  !.!:m:i:li  mi:;!;  i:i:i:ii:hLi  i.i  i:i 

itors  and  patrons  feel  at  home  when  selecting 
records  and  machines. 

A  feature  of  the  new  warerooms  is  a  beauti- 
ful recital  hall,  in  which  informal  concerts  are 
given  daily  on  the  Columbia  Grafonolas  and  the 
Edison  Diamond  Disc  phonographs.  These  re- 
citals are  well  attended  and  serve  to  impress 
upon  music  lovers  the  musical  possibilities  of 
the  modern  talking  machine  record.  These  re- 
citals have  resulted  in  the  closing  of  numerous 
machine  sales,  in  addition  to  being  a  powerful 
stimulus  to  the  development  of  increased  record 
business. 


HAS  AN  INTERESTING  HISTORY 

Career  of  Denton,  Cottier  &  Daniels,  Buffalo, 
Admirably  Set  Forth  in  Special  Article  in 
Recent  Edition  of  Buffalo  Paper 


In  a  recent  issue  of  the  Buffalo,  N.  Y.,  Press, 
devoted  entirely  to  the  gathering  of  the  Rotary 
Clubs  of  that  city,  there  appeared  a  full  page 
illustrated  story  regarding  the  house  of  Denton, 
Cottier  &  Daniels,  the  head  of  which,  Wm.  H. 
Daniels,  is  an  enthusiastic  Rotarian.  The 
article  was  devoted  exclusively  to  the  talking 
machine  department  of  the  company.  The  illus- 
tration included-  a  view  of  the  Victrola  depart- 
ment and  portraits  of  such  stars  as  Geraldine 
Farrar,  Fritz  Kreisler,  Mme.  Schumann-Heink, 
Mischa  Elman,  Reinald  Werrenrath  and  Harry 
Lauder  listening  to  the  reproduction  of  their 
voices  through  the  medium  of  the  Victrola.  The 
history  of  the  house  of  Denton,  Cottier  & 
Daniels,  which  was  founded  in  1827,  was  par- 
ticularly interesting. 


FIGURES  ILLUSTRATE  PROGRESS 


"Our  business  is  unusually  satisfactory  for 
this  time  of  the  year,"  said  Philip  A.  Ravis,  vice- 
president  of  the  New  York  Album  &  Card  Co., 
New  York,  in  a  recent  chat  with  The  World. 
"In  fact,  our  sales  totals  for  June  compared 
very  favorably  with  the  figures  of  last  fall,  indi- 
cating the  healthy  condition  of  the  talking  ma- 
chine industry. 

"We  have  not  only  experienced  a  phenome- 
nal demand  for  our  Nyacco  metal  back  albums, 
but  our  No.  1012  album,  which  is  somewhat 
lower  in  price,  is  also  meeting  with  a  splendid 
reception  everywhere.  We  are  urging  our 
dealers  to  anticipate  their  album  requirements 
as  much  as  possible,  as  the  supply  of  raw  mate- 
rials is  both  limited  and  uncertain." 


SOME  VALUABLE  POINTERS 

"The  Big  Magnet  Gets  'Em,"  is  the  pithy 
title  of  one  section  of  an  article  purporting  to 
give  big  ideas  for  small  dealers.  In  part  this 
says:  "A  small  store  with  a  handsome  front  at- 
tracts considerably  more  attention  than  a  city 
block  of  poorly  lighted  and  poorly  decorated 
windows.  Your  store  face,  not  its  size,  counts. 
You've  got  to  be  looked  at  before  you're  bought 
at." 


"Fresh  Paint"  is  the  second  heading  in  this 
article  in  the  "Columbia  Record."  This  para- 
graph emphasizes  the  fact  that  a  clean  store 
front  is  always  attractive,  and  that  paint  is  one 
thing  which  may  distinguish  a  store  from  its 
drab  neighbors. 

Other  valuable  sections  in  this  article  are 
headed  "Free  Concerts"  and  "Welcome,"  these 
pertinent  and  timely  subjects  being  discussed  in 
an  informal,  breezy  way,  which  is  both  inter- 
esting and  unusual. 


FINE  DEPARTMENT  IN  LOS  ANGELES 

Elaborate  Arrangements  for  Accommodation  of 
Talking  Machine  Customers  in  Store  of  Wiley 
B.  Allen  Co. — Ten  Demonstrating  Rooms 

Los  Angeles,  Cal.,  July  3.— What  is  declared  to 
be  one  of  the  handsomest  talking  machine  de- 
partments on  the  Pacific  Coast  is  that  of  the 
Wiley  B.  Allen  Co.  in  this  city,  which  embraces 


View  of  Demonstrating  Rooms 

ten  sound-proof  demonstration  booths  arranged 
in  a  straight  and  broken  line,  together  with 
other  conveniences  for  machine  display  and 
record  storage.  The  woodwork  is  of  Colonial 
design  finished  in  old  ivory  enamel  with  delicate 
gold  trim.  The  interiors  of  the  rooms  are  heav- 
ily carpeted  and  rich  green  draperies  are 
elaborately  furnished.  The  record  stock  is  kept 
in  a  long  alley  in  back  of  the  room.  Both 
the  Victor  and  Columbia  lines  are  handled  in 
the  department,  which  is  under  the  manage- 
ment of  H.  E.  Lindsey,  assisted  by  L.  O.  La- 
Mont,  Miss  Lottie  Kruse,  Miss  R.  Johnson  and 
Miss  Mary  Schienle. 


use: 
"Arrow  " 

SOUND  BOXES 
TONE-ARMS 
MOTORS 

"They're  Built  Right" 


N 


ARROW 
MOTOR 


CO. 


207  Market  St. 
NEWARK,  N.  J. 


V 


110 


THE    TALKING    MACHINE  WORLD 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


Washington,  D.  C,  July  8. — Sound  Box  Dia- 
phragm.— John  H.  Elfering,  Camden,  N.  J.,  as- 
signor to  the  Victor  Talking  Machine  Co.,  same 
place.    Patent  No.  1,182,078. 

The  principal  object  of  this  invention  is  to 
provide  a  diaphragm  that  will  readily  respond 
to  the  most  delicate  vibrations  and  accurately 
record  and  reproduce  all  of  the  high  and  low 
tones  and  the  included  range  with  equal  clear- 
ness. Further  objects  of  this  invention  are  to 
provide  a  diaphragm  having  its  major  portion 
formed  substantially  inflexible  and  capable  of 
reciprocation  independently  of  its  margin;  and 
to  provide  means  to  flexibly  connect  said  in- 
flexible major  portion  with  said  margin. 

The  form  of  this  invention  provides  a  dia- 
phragm comprising  a  central  conically  dished 
inflexible  plate,  having  a  peripheral  flange  ex- 
tended in  a  plane  in  substantially  perpendicular 
relation  to  the  axis  of  said  conical  plate,  a  sepa- 
rate annular  margin  surrounding  said  flange  in 
a  plane  therewith,  and  a  thin  flexible  imperfor- 
able  membrane  connecting  said  flange  and  mar- 


gin  and  arranged  to  support  said  inflexible  plate. 
In  the  accompanying  drawing  Figure  1  is  a 
front  elevational  view  of  a  diaphragm  showing 
the  perferred  embodiment  of  this  invention; 
Fig.  2  is  a  central  transverse  sectional  view 
taken  on  the  line  2 — 2  in  Fig.  1;  Fig.  3  is  a 
front  elevational  view  of  a  modification  of  the 
structure  shown  in  Fig.  1,  and  Fig.  4  is  a  trans- 
verse sectional  view  of  the  diaphragm  shown 
in  Fig.  3  and  taken  on  the  line  4 — 4  in  said 
figure. 

Automatic  Talking  Machine. — John  Gabel, 
Chicago,  111.    Patent  No.  1,182,551. 

The  invention  relates  to  talking  or  sound  "re- 
producing machines  of  the  type  set  forth  in 
an  application  filed  February  26,  1906,  Serial 
Number  302,878,  in  which  mechanism  is  pro- 
vided for  automatically  engaging  the  disks  or 
records  and  the  sound  box  needle  or  stylus  and 
for  automatically  shifting  the  sound  box 
or  reproducer,  and  starting  and  stopping  the 
machine. 

The  object  of  the  present  invention  is  to  im- 
prove and  simplify  the  construction  and  provide 


In  the  drawings,  Figure  1  is  a  rear  view  of 
the  machine  with  the  back  door  of  the  casing 
removed  to  expose  the  operating  mechanism; 
Fig.  2  is  a  plan  view  of  the  part  of  the  operating- 
mechanism  with  parts  shown  in  section  on  the 
line  2 — 2  of  Fig.  1.  Fig.  3  is  an  enlarged  detail 
view  with  parts  shown  in  vertical  section  on  the 
line  3 — 3  of  Fig.  2  and  viewing  the  mechanism 
from  the  front  of  the  machine.  Fig  3a  is  a 
detail  view  in  rear  elevation  of  parts  shown  in 
Fig.  3.  Fig.  4  is  a  plan  view  of  the  upper  por- 
tion of  the  mechanism  with  parts  shown  in  sec- 


tion  on  the  line  4 — 4  of  Fig.  1.  Fig.  4a  is  a  view 
in  front  elevation  of  parts  shown  in  Fig.  4. 
Fig.  5  is  an  end  view  of  the  upper  portion  of 
the  machine.  Fig.  6  is  an  enlarged  detail  view 
of  parts  shown  in  Fig.  1.  Fig.  7  is  a  view  of 
the  mechanism  shown  in  Fig.  6  with  parts  in 
section  on  the  line  7 — 7  of  Fig.  6.  Fig.  8  is  a 
view  of  parts  shown  in  Fig.  7  in  shifted  position. 
Fig.  9  is  an  enlarged  detail  view  in  horizontal 
section  of  the  needle-holder  or  magazine.  Fig. 
10  is  a  view  in  elevation  thereof.  Fig.  11  is  an 
enlarged  view  in  elevation  of  the  sound  box 
illustrating  the  needle  changing  mechanism. 
Fig.  12  is  a  sectional  view  of  a  joint  of  the 
sound  box  arm.  Fig.  13  is  an  enlarged  detail 
view  of  the  needle  changing  mechanism  with 
parts  shown  in  section. 

Needle  Holder  for  a  Talking  Machine. — Albert 
J.  Mickley,  New  York.    Patent  No.  1,182,922. 

This  invention  consists  of  an  improvement  in 
the  means  for  firmly,  immovably  and  uniformly 
holding  the  needle  of  a  talking  machine,  the 
same  embodying  a  sleeve  or  socket  in  which 
such  needle  is  contained,  the  same  being  adapted 
to  support  directly  the  point  portion  of  the 
needle,  as  well  as  the  body  thereof,  so  that  the 
needle  is  solidly  and  steadily  sustained  through- 
out its  length,  whereby  the  rasping,  metallic, 
and  other  unsatisfactory  sounds  in  the  repro- 
duction are  obviated,  and  there  are  fuller,  more 
distinct,  clearer  and  more  resonant  tones  pro- 
duced with  much  less  wear  upon  the  records 
than  heretofore,  due  to  the  greater  length  and 
liner  pointed  needles  that  can  be  used  with  this 
invention. 

Figure  1  represents  a  side  elevation  of  a 
needle  holder  for  a  talking  machine  embodying 
this  invention.  Fig.  2  represents  a  transverse 
section  thereof  on  the  line  x — x,  Fig.  1,  on  an 
enlarged  scale.  Fig.  3  represents  a  side  eleva- 
tion thereof  on  an  enlarged  scale.  Fig.  4  repre- 
sents a  front  end  view  thereof.  Fig.  5  represents 


means  whereby  its  operation  is  rendered  more 
positive  and  certain. 


a  longitudinal  section  thereof.  Fig.  6  represents 
a  side  elevation  showing  a  slight  modification 
thereof.  Fig.  7  represents  an  end  view  thereof. 
Fig.  8  represents  a  longitudinal  section  of  an- 
other embodiment  of  the  invention.  Fig.  9  rep- 
resents a  transverse  section  thereof  on  the  line 
y— y,  Fig.  8. 


Phonograph. — George  L.  Stone,  Grand  Rapids, 
Mich.,  assignor  to  Thos.  A.  Edison,  Inc.,  West 
Orange,  N.  J.    Patent  No.  1,184,268. 

This  invention  relates  to  phonographs  and 
its  object  is  to  provide  improved  means  for 
pivotally  mounting  the  horn  or  sound  conveyer 


of  the  phonograph  and  to  provide  a  device  hav- 
ing various  new  and  useful  features. 

Figure  1  is  a  side  elevation  of  a  device  em- 
bodying the  invention  mounted  in  a  cabinet  with 
parts  broken  away  to  show  the  construction; 
Fig.  2  a  front  elevation  of  the  same;  Fig.  3 
a  plan  view  with  the  top  removed;  Fig.  4  an 
enlarged  detail  of  the  joint  in  the  neck  of  the 
horn;  Fig.  5  an  enlarged  detail  of  the  upper 
pivot  of  the  horn;  Fig.  6  a  detail  of  the  upper 
pivot  plat;  Fig.  7  a  detail  of  the  lower  pivot 
plate,  and  Fig.  8  a  sectional  detail  of  the  lower 
pivot. 

Phonograph  or  Talking  Machine. — Thomas  A. 
Edison,  Llewellyn  Park,  West  Orange,  N.  J. 
Patent  No.  1,184,332. 

This  invention  relates  to  phonographs  or  talk- 
ing machines  particularly  of  the  type  in  which 
disk  or  flat  records  are  operated  upon,  and 
preferably  in  which  the  sound  conveying  and 
amplifying  horn  is  inclosed  within  a  suitable 
cabinet. 

In  this  invention  the  sound  reproducer  is 
carried  by  the  sound  conveyer  which  is  con- 
nected with  the  interior  of  the  reproducer,  the 
arm  of  the  sound  conveyer  to  which  the  repro- 
ducer is  secured  preferably  being  integral  and 


continuous  with  the  large  amplifying  horn.  The 
conveyor  is  pivotally  mounted  or  suspended  ad- 
jacent the  large  exit  end  of  the  amplifier  in  such 
a  manner  that  the  whole  conveyer  and  repro- 
ducer oscillate  about  the  pivotal  means  referred 
to  during  the  reproduction  of  the  record,  the 
mounting  of  the  horn  or  amplifier  being  prefer- 
ably such  as  also  to  permit  a  simple  manipula- 
tion or  adjustment  of  the  same  to  remove  the 
reproducer  from  the  operative  position  when  it 
is  desired  to  change  the  record.  Also,  in  the 
preferred  embodiment  of  this  invention,  the 
lateral  movement  of  oscillation  of  the  sound 
conveyer  and  reproducer  during  the  reproduc- 
tion of  a  record  is  obtained  by  the  engagement 
of  mechanical  means  with  co-acting  driving 
means,  the  said  mechanical  means  being  secured 
to  the  sound  amplifier  or  so  mounted  as  to 
cause  the  desired  feeding  movement  of  the  lat- 
ter, this  mechanical  means  and  the  driving 
means  being  disengaged  by  the  same  adjust- 
ment of  the  sound  conveyer,  which  places  the 
reproducer  in  inoperative  position. 

Figure  1  represents  a  vertical  cross  section 
and  side  elevation  of  a  phonograph  or  talking 
machine  comprising  an  inclosing  cabinet  and 
embodying  one  form  of  the  invention;  Fig.  2 
represents  a  top  plan  view  of  the  same,  the 
cover  of  the  cabinet  being  removed;  Fig.  3 
represents  an  enlarged  vertical  sectional  detail 
of  the  means  for  pivotally  supporting  the  upper 
side  of  the  horn  or  sound  amplifier,  as  shown  in 
Fig.  1;  Fig.  4  is  an  enlarged  section  taken  upon 
line  4 — 4  of  Fig.  1;  Fig.  5  is  a  partial  sectional 
and  side  elevational  view  similar  to  Fig.  1  of  a 
modification  of  the  invention;  Fig.  6  is  an  en- 


THE    TALKING    MACHINE  WORLD 


larged  sectional  detail  of  the  means  for  pivotally 
supporting  the  upper  side  of  the  horn  or  sound 
amplifier  used  in  connection  therewith;  Fig.  7 
is  an  enlarged  sectional  view  taken  on  line  7 — 7 
of  Fig.  5,  and  Fig.  8  is  a  section  taken  upon 
line  8 — 8  of  Fig.  7,  certain  parts  being  shown 
in  side  elevation. 

Phonograph  or  Talking  Machine. — Thomas  A. 
Edison,  West  Orange,  N.  J.,  assignor  to  Thos. 
A.  Edison,  Inc.,  same  place.  Patent  No.  1,184  333. 

This  invention  relates  to  phonographs  or  talk- 
ing machines  particularly  of  the  type  in  which 
disk  or  flat  records  are  operated  upon,  and 
preferably  in  which  the  sound  conveying  and 
amplifying  horn  in  inclosed  within  a  suitable 
cabinet;  and  in  a  general  way,  the  invention 
resembles  that  disclosed  in  application  Serial 
No.  596,007,  filed  December  7,  1910,  and  entitled 
phonographs  or  talking  machines.  In  accord- 
ance with  this  invention,  the  sound  reproducer 
is  carried  by  the  sound  conveyer,  which  is  con- 
nected with  the  interior  of  the  reproducer,  the 
arm  of  the  sound  conveyer  to  which  the  repro- 
ducer is  secured  preferably  being  integral  and 
continuous  with  the  large  amplifying  horn.  The 
conveyer  is  pivotally  mounted  or  suspended  ad- 
jacent the  large  exit  end  of  the  amplifier  in 
such  a  manner  that  the  conveyer  and  reproducer 
oscillate  about  an  axis  through  the  pivotal 
means  referred  to  during  the  reproduction  of 
the  record,  the  mounting  of  the  horn  or  ampli- 
fier being  .preferably  such  as  also  to  permit  a 
simple  manipulation  or  adjustment  of  the  same 
to  remove  the  reproducer  from  operative  posi- 
tion when  it  is  desired  to  change  the  record. 
Also,  in  the  preferred  embodiment  of  this  in- 
vention the  lateral  movement  of  oscillation  of 
the  sound  conveyer  and  reproducer  during  the 
reproduction  of  a  record  is  obtained  by  the  en- 
gagement of  a  mechanical  means  with  co-acting 
driving  means,  the  said  mechanical  means  being 
secured  to  the  sound  amplifier  and  so  mounted 
as  to  cause  the  desired  feeding  movement  of  the 
latter,  this  mechanical  means  and  the  driving 
means  being  disengaged  by  the  adjustment  of 
the  sound  conveyer  which  places  the  reproducer 
in  inoperative  position. 

The  principal  object  of  this  invention  is  to 
improve  the  means  for  placing  the  reproducer 
and  feed  in  inoperative  position,  these  means 
preferably  imparting  a  direct  bodily  elevation  to 
the  conveyer. 


Figure  1  represents  a  vertical  cross-section 
and  a  side  elevation  of  a  phonograph  or  talking 


machine  mounted  in  an  inclosing  cabinet  and 
embodying  one  form  of  the  invention;  Fig.  2 
represents  a  top  plan  view  thereof,  the  cover  of 
the  casing  being  removed;  Fig.  3  represents  a 
side  elevation  of  improved  stop,  the  parts  of 
the  casing  to  which  the  same  is  connected  being 
shown  in  section,  and  Fig.  4  represents  a  plan 
view  of  improved  means  for  adjusting  the 
sound  conveyer,  the  supporting  rod  to  which 
same  are  connected  being  shown  in  cross  sec- 
tion. 

Phonograph  or  Talking  Machine. — Thomas  A 
Edison,  West  Orange,  N.  J.  Patent  No.  1,184,334. 

This  invention  relates  to  phonographs  or  talk- 
ing machines,  particularly  of  the  type  in  which 
disk  or  flat  records  are  operated  upon  and 
preferably  in  which  the  sound  conveying  and 
amplifying  horn  is  inclosed  within  a  suitable 
cabinet,  the  present  invention  resembling  in 
some  respects  that  disclosed  in  application 
Serial  No.  609,  100,  filed  February  17,  1911. 

The  principal  object  of  the  invention  is  to 
provide  a  machine  of  the  type  above  referred  to, 
which  may  be  constructed  in  a  compact  and 
inexpensive  form. 

Another  object  is  to  provide  means  for 
rotating  the  record  support  and  feeding  the  re- 
producer across  the  record  surface,  and  means 
whereby  the  said  first  named  means  are  ren- 


dered inoperative  when  the  reproducer  is  dis- 
engaged from  the  record  surface. 

A  further  object  of  the  invention  is  to  provide 
a  metallic  talking  machine  cabinet  adapted  to 
support  the  talking  machine  motor  and  of  such 
a  construction  that  the  vibrations  of  the  motor 
will  not  be  imparted  to  the  cabinet,  unpleasant 
foreign  sounds,  such  as  would  be  produced  by 
the  vibration  of  the  cabinet  being  avoided. 

Figure  1  represents  a  front  elevation  of  a 
phonograph  or  talking  machine  embodying  one 
form  of  the  invention;  Fig.  2  represents  a  verti- 
cal sectional  view  illustrating  a  detail  of  con- 
struction of  improved  cabinet;  Fig.  2a  represents 
a  sectional  view  illustrating  a  modification  of 
the  feature  of  the  invention  disclosed  in  Fig.  2; 
Fig.  3  represents  a  view  of  the  phonograph  or 
talking  machine  of  Fig.  1,  partly  in  elevation 
and  partly  in  vertical  section  taken  on  the  line 
3 — 3  of  Fig.  4;  Fig.  4  represents  a  sectional  view 
thereof  taken  on  the  line  4 — 4  of  Fig.  3;  Fig. 
5  represents  a  top  plan  view  thereof;  Fig.  6 
represents  a  vertical  sectional  view  on  the  line 
6 — 6  of  Fig.  7  and  illustrating  the  upper  part 
of  the  mounting  of  the  sound  conveyer;  Fig.  7 


represents  an  elevation  of  the  parts  shown  in 
Fig.  6,' taken  from  a  point  to  the  right  of  Fig.  6; 
Figs.  8  and  9  represent  a  plan  view  and  side 
elevation  respectively  of  details  of  the  apparatus 
employed  for  feeding  the  sound  conveyer  later- 
ally; Fig.  10  represents  a  sectional  view  taken  on 
the  line  10—10  of  Fig.  8;  Figs.  11  to  17  inclu- 
sive represent  views  of  details  of  construction, 
Fig.  12  being  in  elevation,  Fig.  13  in  central 
cross  section,  and  Figs.  11,  14,  15,  16  and  17  be- 
ing partly  in  section  and  partly  in  elevation,  the 
section  shown  in  Fig.  17  being  taken  on  the  line 
17—17  of  Fig.  16. 

Talking  Machine. — Alex  Fischer,  Kensington, 
London,  England.    Patent  No.  1,184,938. 

The  present  invention  refers  to  a  construc- 
tion, in  which  the  top  or  door  of  the  cabinet, 
while  being  so  formed  as  to  be  capable  of  being 
turned  into  various  positions,  is  itself  furnished 
with  one  or  more  secondary  hinged  or  sliding 
flaps  or  strips,  forming  a  reflecting  surface  or 
surfaces  which  can  be  brought  into  a  large  num- 
ber of  different  positions  and  retained  in  such 
positions  independently  of  one  another  when 
desired,  in  order  that  the  sound  may  be  reflected 
either  in  one  direction  only,  as  has  already  been 
the  case,  or  in  various  directions  at  the  same 
time  and  in  various  ways  to  suit  requirements. 
Where  a  cabinet  is  not  used,  there  is  a  reflect- 
ing device  adapted  to  be  mounted  at  the  mouth 
of  the  trumpet  of  a  talking  machine,  which 
reflecting  device  is  provided  with  a  secondary 
hinged  or  sliding  flap  or  flaps  or  strips  before 
mentioned. 

Figure  1  is  a  front  elevation  of  the  machine 
with  the  doors  open;  Fig.  2  is  a  sectional  plan; 
Fig.  3  is  an  enlarged  view  of  the  top  of  the  cabi- 
net; Fig.  4  is  a  plan  view  of  same.  Fig.  5  is  a 
similar  view  to  Fig.  4  of  a  slightly  modified 
form.  Fig.  6  is  a  sectional  view  on  the  line 
A — B  of  Fig.  5  looking  in  the  direction  of  the 
arrow.  Figs.  7  to  12  are  partly  diagrammatic 
views  of  the  cabinet  showing  different  kinds  of 
covers,  and  also  showing  the  cover  in  some  of 
the  different  positions  it  can  be  made  to  assume. 
Fig.  13  illustrates  Jiow  a  reflector  with  adjust- 


111 


able  flaps  may  be  applied  adjustly  directly  to 
the  mouth  of  the  horn.  Fig.  14  shows  another 
form  of  the  reflector  applied  adjustably  to  the 
top  of  a  cabinet.  Fig.  15  is  a  plan  view  of  still 
another  form  of  reflector  with  sliding  flaps. 
Fig.  16  is  a  plan  view  of  a  portion  of  a  reflector 
provided  with  a  resonating  chamber.    Fig.  16a 


shows  a  transverse  section  thereof.  Fig.  17 
is  a  perspective  view  showing  still  another  way 
of  applying  reflectors  to  the  top  of  a  cabinet  in 
such  manner  that  they  may  be  adjusted  rela- 
tively to  the  mouth  of  the  horn  and  relatively 
to  each  other.  Figs.  18  and  19  show  other  ways 
of  applying  reflectors  to  the  mouth  of  the  horn 
of  a  talking  machine. 

Phonograph  for  Dolls  or  Other  Toys. — Her- 
man Ringel,  Newark,  N.  J.    Patent  No.  1,185,001. 

This  invention  relates  more  especially  to 
phonographs  designed  to  be  placed  in  dolls  or 
other  toys,  whereby  they  can  be  constructed  in 
a  manner  so  simple  and  inexpensive  as  to  be 
adapted  to  almost  universal  use  in  the  produc- 
tion of  articulate  sounds,  and  especially  short 
sentences  or  phrases  of  everyday  speech. 

In  the  accompanying  drawings,  Figure  1  rep- 
resents a  front  elevation  of  the  improved  phono- 
graph. Fig.  2  represent  a  plan  view  of  the 
same.  Fig.  3  represents  a  transverse  section 
taken  on  lines  x — x  of  Fig.  1,  looking  in  the 
direction  indicated  by  the  arrows.  Fig.  4  rep- 
resents in  partial  section,  a  side  elevation  of  the 
improved  phonograph  taken  on  lines  a — a  of 


Fig.  2,  looking  in  the  direction  indicated  by  the 
arrows,  the  phonograph  being  shown  in  position 
in  a  dotted  view  of  a  doll,  and  Fig.  5  represents 
a  plan  view  of  the  split-nut  used  in  connection 
with  the  improved  phonograph. 

Other  patents  received  which  have  not  been 
illustrated  and  described  in  this  department  of 
The  World,  are: 

Diaphragm. — John  H.  Ellis,  Milwaukee,  Wis. 
Patent  No.  1,177,025. 

Machine  for  Transmitting  Sound  Over  Long 
Distances. — Walter  Opel,  Leipzig,  Ger.  Patent 
No.  1,177,047. 

Phonograph. — Newman  H.  Holland,  West 
Orange,  N.  J.    Patent  No.  1,178.014. 

Phonograph. — Frank  L.  Dyer,  Montclair,  N.  J. 
Patent  No.  1,178,061. 

Phonograph. — Harry  L.  Cassard,  Philadelphia, 
Pa.    Patent  No.  1,178,840. 

Phonograph. — Emil  Opferkuck  and  John  Pfei- 
fer,  Springfield,  O.    Patent  No.  1,178,871. 

Sound  Box. — Pliny  Catucci,  Newark,  N.  J. 
Patent  No.  1,180,008. 

Sound  Box  Diaphragm. — Eldridge  Johnson, 
Merion,  Pa.    Patent  No.  1,180,401. 

Talking  Machine. — John  C.  English,  Camden, 
N.  J.    Patent  No.  1,181,655. 

Apparatus  for  Transmitting  Sound  Waves. — 
Edward  Allen  Leet,  New  York.  Patent  No. 
1,181,146. 

Mounting  for  Record  Supporting  Tables  in 
Talking  Machines. — Frank  L.  Capps,  Bridgeport, 
Conn.    Patent  No.  1,181,108. 


112 


THE    TALKING    MACHINE  WORLD 


RECORD  BULLETINS  FOR  AUGUST,  1916. 


VICTOR  TALKING  MACHINE  CO. 


POPULAR  SONGS  FOR  AUGUST 
No.  Title.  Si 

18064  There's    Someone    More    Lonesome   Than  You 
(Lou  Klein-Harry  Von  Tilzer), 

James  Reed-J.  F.  Harrison 
The  Ashes   of  My   Heart   (Jeff  Branen-Arthur 

Lange)   Charles  Harrison 

1S065  At  the  End  of  a  Beautiful  Day   (Wm.  H.  Per- 

rins)   Jane  Kenyon 

Love  Me  at  Twilight  (from  "Step  This  Way") 
(Jerome-Young-Grant)   Herbert  Stuart 

18066  There's  a  Garden  in  Old  Italy  (Joe  McCarthy- 

Jack  Glogau)  Albert  Campbell-Henry  Burr 

Come  Back  to  Arizona  (Bryan-Paley) , 

James  Reed-J.  F.  Harrison 

18067  'Wav   Down   in   Borneo-o-o-o    (John   H.  Flynn- 

Al  Piantadosi)   ...Collins  and  Harlan 

On   the   Old    Dominion    Line    (Jean   C.  Havez- 
Geo.  Botsford   Peerless  Ouartet 

18068  Hello,  Summer!  (F.  Wallace  Rega), 

Collins  and  Harlan 
The   Honolulu   Blues    (Grant   Clarke-Jimmie  V. 
Monaco)   Peerless  Quartet 

18072  I'm  Going  Way  Back  Home  and  Have  a  Won- 

derful Time  (Wm.  Jerome-Jean  Schwartz), 

Arthur  Collins 

The  Stormy  Sea  of  Love  (Ballard  MacDonald- 
Harry  Carroll)  M.  J.  O'Connell 

18073  I  Sent  My  Wife  to  the  Thousand  Isles  (from 

"Robinson  Crusoe,  Jr.")  (Sterling-Moran-Von 

Tilzer)   Billy  Murray 

I've   Got   a   Sweet   Tooth   Bothering   Me  (from 
Lew  Fields'  "Step  This  Way")  (Irving  Berlin) 

M.  J.  O'Connell 

18079  Do  What  Your  Mother  Did  (I'll  Do  the  Same  as 

Your  Dad)    (Will   Dillon-Albert   Von  Tilzer), 

Sterling  Trio 

When   the   Sun   Goes   Down   in   Romany  (from 
"Step  this  Way")  (Lewis-Young-Grant), 

Sterling  Trio 

18080  Hurrv    Back    to    My    Bamboo    Shack  (Irving 

Berlin)   Alice  Green 

We're  Too  Old  to  Go  to  You  (William  A.  Wi- 
lander-Harry   DeCosta)  Charles  Harrison 

18081  My     Mother's     Rosary     (Sam     Lewis-Geo.  W. 

Meyer)   Avon  Comedy  Four 

Yaaka  Hula  Hickey  Dula  (Hawaiian  Love  Song) 
(Goetz-Young-Wendling) .  .  Avon  Comedy  Four 
DANCE  RECORDS 

18082  Uncle  Tom  One-step  (Hugo  Frey), 

Victor  Military  Band 
Arrah  Go  On,  I'm  Gonna  Go  Back  to  Oregon — 
Medley   One-step   (Bert  Grant), 

Victor  Military  Band 

35561  Siam — Medley      Fox-trot — "Siam" — "You're  a 

Dangerous  Girl" — "The  Honolulu  Blues" — 
"You  Can't  Get  Along  With  'em  or  Without 

'em"   Victor  Military  Band 

Ole  Virginny  One-step  (J.  S.  Zamecnik), 

Victor  Military  Band 

35562  Loading  Up  the  Mandy  Lee — Medley  One-step — 

"Loading  Up  the  Mandy  Lee" — "In  the  Valley 
of  the  Nile  —"That  Midnight  Frolic  of  Mine" 
— "My  Dreamv  China  Lady," 

Victor  Military  Band 
Johnny   Get  a   Girl — Medley   Fox-trot —  Johnny 
Get  a  Girl" — "I  Gave  My  Heart  and  Hand  to 
Someone    in    Dixieland" — "There's    a  Quaker 
Down  in  Quaker  Town" — "I  Love  you  So," 

Victor  Military  Band 
MISCELLANEOUS  INSTRUMENTAL  RECORDS 
17934  Tyrolean    Dance    (Scherzo   from    Sonatine,  Op. 
100)  (Dvorak)  (Violin  and  Pianoforte), 

Natalie  and  Victoria  Boshko 
Menuett  in  G  (Beethoven), 

Natalie  and   Victoria  Boshko 
18063  In  the  Gloaming   (Annie  F.  Harrison)  (Violin- 

'Cello-Piano-Celesta)   McKee  Trio 

Supplication    (Meditation)    (Mabel    B.  McKee), 
( Violin-'Cello-Piano-Celesta)   McKee  Trio 

18069  Song  of  Hawaii   (Redding)    (Hawaiian  Guitars), 

Helen  Louise-Frank  Ferera 
Hawaiian    Hula    Medley     (in    Fox-trot  time) 
(Hawaian  Guitars) .  Helen  Louise-Frank  Ferera 

18070  Evening  Bells   ( Abendlauten)    (Eilenberg)  (Vio- 

lin-'Cello-Harp    with    Bells)  Venetian  Trio 

Alpine  Violet   ( Alpenveilchen)    (Andre)  (Violin- 
Cello  and  Harp)   Venetian  Trio 

18071  A    ven    czigany    (Hungarian    Song,    "The  Old 

Gypsy")   (Zerkowitz  Bela), 

Olga  Munkacsy's  Orchestra 
Prends  Moi!  Valse  (A.  Nilson  Fyscher), 

Olga  Munkacsy's  Orchestra 
18055  The  Girl  I   Left  Behind  Me — Humoresque  (ar- 
ranged by  Herman  Bellstedt), 

Arthur  Pryor's  Band 
Arkansaw  Traveler — Parody  (Lovenberg), 

Arthur  Pryor  s  Band 
18059  When    You're   Away    (from    "The   Only  Girl") 

(Herbert)  (Violoncello)  Rosario  Bourdon 

Underneath  the  Stars  (Spencer)  (Violoncello), 

Rosario  Bourdon 

18078  Loreley  Paraphrase  (Nesvadba)  .  .Conway's  Band 
From    Foreign    Parts — Spain    (Moszkowski,  Op. 

23)   Conway's  Band 

35559  Lucia  Sextette  (Donizetti), 

Hurtado  Bros.  Royal  Marimba  Band 
Aida  Selection  (Verdi)  (Introduction — Chorus  of 
the  People — Grand  March,  Act  2), 

Hurtado  Bros.  Royal  Marimba  Band 
35486  Liebestraum  (A  Dream  of  Love)    (Liszt)  (from 
"Liebestraume,"  Op.  62,  No.  3)  (Pianoforte), 
Julius  L.  Schendel 
Prelude    (Rachmaninoff)    (C   Sharp   Minor,  Op. 

3,  No.  2)   (Pianoforte)  Julius  L.  Schendel 

VOCAL  RECORDS 
18062  Long  Ago  in  Alcala  (Weatherly-Ross-Messager) 
(Tenor  with  Orchestra) ...  .John  Barnes  Wells 
(1)  The  Owl  (2)  Crow's  Egg  (3)  Why?  (J.  B. 
Wells)  (Tenor  with  Orchestra), 

John  Barnes  Wells 
35551  Gems  from  "The  Mikado"— Part  1  (Gilbert  and 
Sullivan)  (Operetta  Medley  with  Orchestra)  — 
Quartet,  "Behind  the  Lord  High  Executioner" 
— Solo  and  Chorus,  "The  Flowers  that  Bloom 
in  the  Spring" — Women's  Trio,  "Three  Little 
Maids" — Solo,  "Tit  Willow" — Duet  and 
Chorus,  "With  Joyous  Shout", 

Victor  Light  Opera  Company 
Gems  from  "The  Mikado" — Part  2  (Gilbert  and 
Sullivan)    (Opera    Medley    with    Orchestra) — 
Chorus,  "Gentlemen  of  Japan" — Solo,  "A  Wan- 
dering Minstrel" — Solo  and  Quartet,  "A  Song 
of  the  Sea" — Solo,  "Moon  Song" — Duet,  "Em- 
peror of  Japan" — Solo  and  Chorus,  "My  Ob- 
ject All  Sublime" — Chorus,  "Finale  1st  Act," 
Victor  Light  Opera  Company 
35558  Songs  of  the  Past — No.  13,  "Neapolitan  Favor- 
ites" (Mixed  "Chorus  with  Orchestra) — Chorus, 
"Santa  Lucia" — Solo  and  Chorus,  "Funiculi- 
Funicula"   (Denza) — Solo  and  Male  Quartet, 
"Maria,     Maril"     (di     Capua) — Chorus,  "A 


10 
10 

10  35563 
10 
10 

10  18074 
10 
10 
10 

10  18075 


10 


10 


10 


10 


10 


12 


12 


10 


10 


12 


12 


18076 


74481 
74482 


88554 

10 

10  64596- 
10  88565 
87247 


88564 
64588 

64529 

64595 
74479 


64449 
Er 
87240 


74480 
64577 


10  45099 
10 


45096 

55077 

60143 
45097 


Frangesa!"  (Costa) — Solo,  "Torna  a  Sur- 
riento"  (de  Curtis) — Solo,  "'0  sole  mio"!  (di 
Capua) — -Chorus,   "Carmela"   (de  Curtis), 

Victor  Mixed  Chorus 

Songs  of  the  Past — No.  14,  Spanish  Ballads 
(Mixed  Chorus  with  Orchestra) — Chorus,  "La 
Gitana"  (The  Gypsy) — Duet,  "La  Golondrina" 
(The  Swallow)  (Serradell)— Solo,  "In  Old 
Madrid"  (Trotere) — Duet,  "La  Paloma"  (The 
Dove)  (Yradier) — Chorus,  "Carmena"  (Wil- 
son)  Victor  Mixed  Chorus 

Our  Guide  in  Genoa  (from  "Innocents  Abroad," 
Mark  Twain)  (Samuel  L.  Clemens)  (Hum- 
orous Reading)  William  Sterling  Battis 

How  Tom  Whitewashed  the  Fence  (from  "Tom 
Sawyer,"  Mark  Twain)  (Samuel  L.  Clemens) 
(Humorous  Reading) . -William  Sterling  Battis 

(1)  The  Leaves'  Party  (2)  Thanksgiving  Song 
(from  "Songs  of  Child  World  No.  1")  (Con- 
tralto with  Pianoforte)  Elsie  Baker 

(1)  Land  of  Now  (2)  Tracks  in  the  Snow  (from 
"Songs  of  Child  World  No.  1,"  Riley-Gaynor) 
(3)  Jack-o-Lantern  (from  "Lilts  and  Lyrics," 
Riley-Gaynor)   (Soprano  with  Pianoforte), 

Olive  Kline 

The  Old  Time  Religion  (Male  Quintette), 

Tuskegee  Institute  Singers 

(1)  Heaven  Song  (2)  Inchin'  Along  (Male 
Quintette)  Tuskegee  Institute  Singers 

(1)  Humpty  Dumpty  (2)  To  Market  (3)  Crooked 
Man  (4)  Tommy  Tucker  (5)  Mother  Hubbard 
(from  "The  House  that  Jack  Built")  (Riley- 
Gaynor)   (Soprano  with  Orchestra), 

Elizabeth  Wheeler 

(1)   Sing  a  Song  of  Sixpence   (2)1  Love  Little 
Pussy  (3)   Georgie  Porgie  (4)   Pussy  Cat  (5) 
Feast  of  Lanterns  (from  "Mother  Goose  Melo- 
dies," J.  W.  Elliott)  (Soprano  with  Orchestra), 
Elizabeth  Wheeler 
RED  SEAL  RECORDS 
Mabel  Garrison,  Soprano 

Lullaby  from  Ermine  (with  Mixed  Chorus, 

Jacobowski 

Tales  of  Hoffmann — Doll  Song  (Contes  d'Hoff- 
mann — "Les  oiseaux  dans  la  Charmille")  in 

French   Offenbach 

Enrico  Caruso,  Tenor — In  French   . . 
Le  Cid — "0  souverain,  o  juge,  o  perel"  ("Oh 
Heaven,  Earth  and  Sea"),  (Act  3) ..  .Massenet 
Emilio  de  Gogorza,  Baritone — In  Italian 
— Musica  Proibita  (Forbidden  Music), 

S.  Gastaldon,  Op.  5 
Emmy  Destinn,  Soprano — In  English 
Die  Bekehrte  (Damon)   (Op.  13,  No.  1)  (Words 

by  Goethe)   ....Max  Stange 

Geraldine  Farrar,  Soprano 
Star  Spangled  Banner, 

Samuel  Arnold-Francis  Scott  Key 
Johanna  Gadski,   Soprano — In  German 
Die  Lorelei — Volkslied  (The  Loreley) ....  Silcher 

Alma  Gluck,  Soprano — In  English 
Bonnie  Sweet  Bessie  (Scotch  Air) .  .Root-Gilbert 
Fritz  Kreisler,  Violinist 
(Pianoforte  by  Carl  Lamson) 
The  Old  Refrain  (Vienna  Popular  Song)  .Kreisler 

Giovanni  Martinelli,  Tenor — In  Italian 
(Harp  accompaniment  by  Francis  J.  Lapitino) 

Mattinata  ("  Tis  the  Dav")  Leoncavallo 

John  McCormack,  Tenor — In  English 

Meistersinger — Prize  Song  Wagner 

Maroarete  Ober,  Contralto — In  German 
(Pianoforte  by  Arthur  Arndt) 
Wiegenlied  (Cradle  Song)  .  . Ebeling-Humperdinck 
nestine  Schumann-Heink,  Contralto — In  English 
The  Mother  Sings  (Die  Mutter  Singt)  (Op.  60, 

No.  2)   Greig 

Evan  Williams,  Tenor — In  English 

Mollie  Darling  Will  S.  Hays 

Efrem  Zimbalist,  Violinist 
Chant  D'Automne  (Op.  37,  No.   10)    (Song  of 

Autumn)   Tschaikowsky 

BLUE  AND  PURPLE  LABEL  RECORDS 
Hello,  Hawaii,   How   Are  You?  (Kalmar-Leslie- 
Schwartz)    (Comedienne  with  Orchestra). 

,  Nora  Bayes 

When  Old  Bill  Bailey  Plays  the  Ukulele  (Chas. 
McCarron-Nat  Vincent)  (Comedienne  with 
Orchestra)   Nora  Bayes 

Le  Cygne  (The  Swan)  (Saint-Saens)  (Violon- 
cello)   (Pianoforte  by  Rosario  Bourdon), 

Hans  Kindler 

Melody  in  F  (Rubinstein)  (Violoncello)  (Piano- 
forte by  Rosario  Bourdon)  Hans  Kindler 

Love's  Lullaby  (Augusta  E.  Statson,  C.  S.  D.) 
(Soprano  with  Orchestra)  Kitty  Cheatham 

Little  Gray  Lamb  (Sullivan)  (Recitation), 

Kitty  Cheatham 

It's  Nice  to  Get  Up  in  the  Mornin'  (But  It's 
Nicer  to  Lie  in  Bed)  (Lauder)  (Scotch  Spec- 
ialty with  Orchestra)  Harry  Lauder 

Don't  Believe  All  You  Hear  in  the  Moonlight 
(from  "Heart  O'  Th'  Heather'")  (MacFarlane- 
Greene-Lang)    (Baritone  with  Orchestra), 

George  MacFarlane 

In  Scotland  (Down  Through  the  Heather)  (from 
"Heart  O'  Th'  Heather")  (George  MacFar- 
lane-Theodore  Morse)  (Baritone  with  Orches- 
tra)  George  MacFarlane 


12 


12 


12 


12 


10 


10 


10 

12 

12 

12 

10 

12 

10 
12 
10 

10 

10 

12 

10 

10 
12 

10 

10 

10 

10 
10 
12 
12 

10 

10 
10 


COLUMBIA  GRAPHOPHONE  CO. 

DOUBLE-DISC    BLUE-LABEL    RECORDS  (WITH 
ORCHESTRA  ACCOMPANIMENT) 
,41  Jolson,  Supreme  Comedian,  adds  New  Laugh  Hit  to  His 
Columbia  List 

No.  Title.  Size. 

A2021  I  Sent  My  Wife  to  the  Thousand  Isles  (Von 

Tilzer)  Al  Jolson,  comedian  10 

It's  a  Hundred  to  One  You're  in  Love  (Von 

Tilzer),  Tenor  M.  T.  O'Connell  10 

POPULAR  HITS  OF  THE  MONTH 
A2025  Hurry    Back   to   My   Bamboo    Shack  (Berlin), 

Tenor  ■  Henry   Burr  10 

Samoa  (Some  More)   (Mohr),  Tenor  Duet, 

Albert  Campbell  and  Henry  Burr  10 
A2026  I've  Got  a  Sweet  Tooth  Bothering  Me  (Berlin). 

Mezzo-Soprano   Anna  Chandler  10 

The  Stormy  Sea  of  Love   (Carroll),  Baritone, 

Oscar  Shaw  10 
A2019  My  Grandfather's  Girl  (She  Was  a  Grand  Old 

Girl)    (Dillon)  Peerless  Quartette  10 

Through  These  Wonderful  Glasses  of  Mine  (Von 
Tilzer).    Tenor  Duet, 

Albert  Campbell  and  Henry  Burr  10 
A2020  She   Always   Did   the   Minuet    (Von_  Tilzer).  So- 
prano   Solo  Marguerite  Farrell  10 

Do  What  Your  Mother  Did  (Von  Tilzer), 

Sterling  Trio  10 
A2024  Songs  We  Used  to  Sing  in  Dixieland  (Roma). 

Baritone-Tenor  Jas.  F.  Harrison-Jas.  Reed  10 

The  Sweetest  Melody  of  All  (Monaco) .  Soprano, 

Grace  Nash  10 
A2027  Gootmon  is  a  Hootmon  Now  (Grant).  Mezzo- 
Soprano   Anna  Chandler  10 


Michael  and  His  Motor-Cycle  (McCarthy).  Bari- 
tone Oscar  Shaw 

A2023  Young  America  (We're  Strong  for  You)  (Mc- 

Kenna)  Peerless  Quartette 

We'll   Never  Let  Our  Old   Flag  Fall  (Kelly). 
Baritone  and  Broadway  Quartette, 

Albert  Wiederhold 
DOUBLE-DISC  RECORDS 
Dance  Records  of  the  Month 
A5828  Where  Did  Robinson  Crusoe  Go  With  Friday 
on  Saturday  Night?  (Snyder).    One-step.  In- 
troducing "Now  He's  Got  a  Beautiful  Girl." 

Prince's  Band 

At  the  Fountain  of  Youth  (Jentes).  One-step. 

Prince's  Band 
A5825  Mo  Ana  (A  Hawaiian  Waltz)  (Olsen). 

Prince's  Band 

La  Confession  (Morgan).  Waltz.  .Prince's  Band 
A5826  Red  Raven  Rag   (Straight).  Fox-trot. 

Prince's  Band 

Bantam  Step  (Jentes).  Fox-trot. .  .Prince's  J3and 

A5827  Siam  (Fischer).    Fox- trot ... '.  Prince's  Band 

On  the  Hoko  Moko  Isle  (Von  Tilzer).  One- 
step  Prince's  Band 

BLUE-LABEL  DOUBLE-DISC  RECORDS 
A1992  Sweet  Is  Tipperary  (Fischer).     Soprano  Solo. 

Mary  O'Rourke 

Ma  Little  Curly  Headed  Baby  (Clutsam).  So- 
prano Solo  Mary  O'Rourke 

Violin  Gems  by  Jules  Falk 
A1927  Berceuse  from  Jocelyn  (Godard).    Violin  Solo. 

Jules  Falk 

La  Cinquantaine  (Gabriel  Marie).    Violin  Solo. 

Jules  Falk 

Brilliant  Banjo  Solos 
A1989  Pearl  of  the  Harem  (Guy).    Banjo  Solo.  Orch. 

acc  Fred  Van  Eps 

The  Motor  March  (Rosey).    Two-step.  Banjo 

Solo,  orch.  acc  Fred  Van  Eps 

Records  by  Salzedo,  Famous  Solo  Harpist 

A1986  Gigue  (Corelli).    Harp  Solo  Carlos  Salzedo 

Chacone  (A.  Durand).  Harp  Solo. Carlos  Salzedo 
First  Records  by  Famous  Cabaret  Quintette 
A1987  Exhortation  (Rogers  and  Cook), 

The  Right  Quintette 
Rain  Song  (Rogers  and  Cook), 

The  Right  Quintette 
Perfection  in  Quartette  Harmonies 
A1997  Still,  Still  With  Thee  (Gerrish).  Unaccompanied. 

Columbia  Stellar  Quartette 
Just  As  I  Am   (Bradbury).  Unaccompanied. 

Columbia  Stellar  Quartette 
Two  Tosti  Airs  by  Taylor  Trio 
A2013  My  Dreams  (Tosti).    Violin,  'Cello  and  Piano. 

Taylor  Trio 

Beauty's  Eyes  (Tosti).  Violin,  'Cello  and  Piano. 

Taylor  Trio 
Two  Clever  Orchestral  Numbers 
A2014  Aubade  (Massenet-Kretschmer). 

Prince's  Orchestra 
Bells  of  St.  Malo  (Rimmer)  ..  Prince's  Orchestra 
Music  by  Marimba  Band 
A2017  Kiss  Me  Again  (Victor  Herbert).  Waltz. 

Blue  and  White  Marimba  Band 
Railroad  Jim  (Vincent).  Fox-trot. 

Blue  and  White  Marimba  Band 
American  Folk  Songs  by  Banjo-Baritone  Expert 
A2015  Gwine   to   Run   All   Night    (Foster).  Baritone 

Solo,  Banjo  and  orch.  acc  H.  C.  Browne 

Roll   Out,   Heave   Dat   Cotton    (Hays).  Bari- 
tone Solo,  Banjo  and  orch.  acc.H.  C.  Browne 
Melodies  by  Hawaiian   Guitar  Experts 
A2016  Wailana   Waltz    (Drowsy    Waters).  Hawaiian 
Guitar  Duet.  .Helen  Louise  and  Frank  Ferera 
Hawaiian  Medley  (I.  Arranged  by  Libornio;  II. 
Liliuokalani).    Two-step.    Introducing  "Maui" 
and    "Aloha    Oe."     Hawaiian    Guitar  Duet. 

Helen  Louis  and  Frank  Ferera 
Stirring  Rvthms  of  the  Brass  Band 
A2022  Semper  Fidelis  March  (Sousa) ...  Prince's  Band 
American  Peace  March  (Hager) ..  Prince's  Band 
Some   Gymnastic    Violin  Technique 
A2018  Durang's  Hornpipe.    Introducing  "Little  Brown 

Jug."    Violin  Solo  Don  Richardson 

Mississippi  River.    Violin  Solo..  Don  Richardson 
Quaint  Music  of  Gypsy  Czimbalom 
A1994  Narcissus  (Nevin).    Gypsy  Czimbalom  Solo. 

Gypsy  Countess  Verona 
Zigeunerweisen,  Gypsy  Airs  (Pablo  de  Sarasate). 
Gypsy  Czimbalom  Solo. Gypsy  Countess  Verona 
DOUBLE-DISC  RECORDS 
Brilliant  Orchestration  of  Complete  Overture 
A5805  Overture  to  Martha  (Flotow).    Part  I. 

Prince's  Orchestra 
Overture  to  Martha  (Flotow).    Part  II. 

Prince's  Orchestra 
The  Stupendous  Tartar  Ballet  from  Prince  Igor 
A5808  Prince  Igor  (Borodin).    Dance  No.  17.    Part  I. 

Beecham  Symphony  Orchestra 
Prince  Igor  (Borodin).    Dance  No.  17.    Part  II. 

Beecham  Symphony  Orchestra 
Two  Shakespearean  Orations 
A5822  Julius  Caesar.    Marc  Antony's  Oration  Over  the 
Body  of  Caesar  (Shakespeare). 

H.  E.  Humphrey 
Othello.    Othello's  Apology  (Shakespeare). 

H.  E.  Humphrey 
BLUE-LABEL  DOUBLE-DISC  RECORDS 
First  Records  by  Zoellner  Quartette 
A5818  Humoresque    On    Two    American    Folk  Songs. 

"Dixie"  and  "Old  Folks  at  Home"  (Arranged 

by  Kramer)  Zoellner  String  Quartette 

Genius  Loci  (Thern)  .  .Zoellner  String  Quartette 
Two  Magnificent  Operatic  Choruses 
A5824  I!   Trovatore   (Verdi).     Chorus.     El  Miserere. 

In  English  with  orch.  acc.  Grace  Kerns, 
Charles   W.    Harrison   and    Columbia  Opera 

Chorus 

Cavalleria    Rusticana    (Mascagni).      Scene  and 
Prayer.    In  English  with  orch.  acc. 

Columbia  Opera  Chorus 
SYMPHONY  DOUBLE-DISC  RECORDS 
Superb  Playing  by  Kathleen  Parlow 
A5819  Tambourin  Chinois.    Opus  3  (Kreisler).  Violin 
Solo.     (Charles  A.  Prince  at  the  piano). 

Kathleen  Parlow 
Romance  (Svendsen).    Violin  Solo.    (Charles  A. 

Prince  at  the  piano)  Kathleen  Parlow 

Pablo  Casals,  "Artist  of  Artists,"  Plays  Brilliant  "Allegro 

and  a  Haydn  "Minuet" 
A5821  Allegro  Appassionato  (Saint-Saens).  'Cello  Solo. 

(Charles  A.  Baker  at  the  piano.) .  Pablo  Casals 
Minuet  in  C  Major,  with  Variations  (Haydn). 
'Cello  Solo.    (Charles  A.  Baker  at  the  piano.) 

Pablo  Casals 
Louis  Graveure  Sings  Sacred  Selections 
A5820  Abide  With  Me   (Monk).     Baritone  Solo  with 

orch.  acc  Louis  Graveure 

Jesus,  Lover  of  My  Soul   (Marsh).  Baritone 
Solo  with  orch.  acc, 
Louis  Graveure  and  Columbia  Stellar  Quartette 
Rothier  Thrills  with  "Marseillaise" 
A5823  La  Marseillaise   (The  Marseillaise)    (de  Lille). 

Bass  Solo.    Orch.  acc  Leon  Rothier 

La  Pere  La  Victoire  (Father  Victory)  (Ganne.) 

Bass  Solo.    Orch.  acc  Leon  Rothier 

DOUBLE-DISC  RECORDS 
A1368  Softly  Awakes  My  Heart.    Taddeo  di  Girolamo, 

conductor  Ellery  Band 

Danse  Annamite  (Maquet)  Ellery  Band 

A574  Hush!    Don't   Wake   the   Baby.     Yodle  Song. 
Roll  on  Silver  Moon  Yodle  Song 


THE    TALKING    MACHINE  WORLD 


113 


A1654  British  Grenadiers  and  Johnny  Cope. 

Fife  and  Drum  Corps 
Garry  Owen  and  The  Campbells  Are  Coming. 

Fife  and  Drum  Corps 
A1805  The  Lady  Picking  Mulberries  (Kelly).  • 

Prince  s  Orchestra 
Spring  Morning  Serenade  (P.  Lacombe). 

Prince's  Orchestra 


A1S16 

A1729 

A1687 
A1815 

A968 

F.2812 
E2802 
E2803 
E279S 


The  Owl  and  the  Pussy  Cat  (De  Koven).  Un- 
accompanied Columbia   Stellar  Quartette 

The  Musical  Trust   (Healey).  Unaccompanied. 

Columbia  Double  Male  Quartette 
All  the  Silver  from  the  Silvery  Moon  (Williams 
and  Godfrey).    Comic  Song. ...  Billy  William; 
I   Wish   It  Was   Sunday  Night   (Williams  and 

Godfrey).    Comic  Song  Billy  Williams 

Blue  Bells  of  Scotland.    Orchestra  Bells  Solo  by 

Howard  Kopp 

The  Secret  (Hazel).  Xylophonist,  Howard  Kopp 
The  Rosary  (Nevin)    'Cello,  Violin  and  Piano. 

Revillon  Trio 

I  Hear  You  Calling  Me  (Marshall).  Instru- 
mental Trio,  'Cello,  Violin  and  Piano. 

Stehl,  Taylor  and  Bergh 
Song  Without  Words  (Dubez).  Harpist, 

Charles  Schuetze 
Love's  Old  Sweet  Song  (Molloy). 

Violin,  'Cello  and  Harp  Trio 
Sybil  Illusions.  Waltz. 

Bekes  Bela  Gypsy  Orchestra 

Sybil  Waltz  Bekes  Bela  Gypsy  Orchestra 

Nathan,  Nathan,  What  Are  You  Waiting?  Orch. 

acc  Rhoda  Bernard 

Rosie  Rosenblatt.    Orch.  acc... Rhoda  Bernard 

Antone.    Orch.  acc  Rhoda  Bernard 

Cedro  (My  Italian  Romeo).    Orch.  acc. 

Rhoda  Bernard 

Hindenburg  Hotzendorf  March.  Patriotic  March 
Song.    Military  Band  acc  Apollo  Trio 

Schleswig-Holstein.  Patriotic  March  Song.  Mili- 
tary Band  acc  Apollo  Trio 


10 

10 

10 

10 

10 

10 

10 

10 

10 
10 

10 


10 
10 
10 

10 

10 

10 
10 
10 

10 

10 

10 


28238 
28239 
2921 
2923 

2931 

2935 
2926 
2924 

2934 
2936 
2933 
2937 

2922 
2927 
2925 
2932 
.  2929 

2938 
2920 
2928 
2930 

2939 

9443 
9442 

9441 


THOS.  A.  EDISON,  INC. 

BLUE  AMBEROL  CONCERT  LIST 
Praise  Ye — Attila   (G.  Verdi),  Tenor  and  Bari- 
tone, orch.  acc, 

Marie  Rappold.  Karl  Jorn  and  Arthur  Middleton 
Where'er  You  Walk — Semele  (G.  Handel)  Tenor, 

orch.  acc  '.  Redferne  Hollinshead 

REGULAR  LIST 
Are  You  Half  the  Man  Your  Mother  Thought 
You'd   Be?    (Harry   de   Costa),   Tenor,  orch. 

acc  Walter  Van  Brunt 

When  It's  Orange  Blossom  Time  in  Loveland 
(I'll  be  Waiting  at  the  Church  for  You) 
(Arthur  Lange),  Tenor,  orch.  acc, 

George  Wilton  Ballard  and  Chorus 
Where   Did   Robinson   Crusoe   Go   With  Friday 
on  Saturday  Night?  (Geo.  W.  Meyer),  Tenor, 

orch.  acc  Billy  Murray  and  Chorus 

SONGS  AND  BALLADS 
Letter    That    Never    Reached    Home  (Archie 

Gottler),  Tenor,  orch.  acc. .George  Wilton  Ballard 
Mary  of  Argyle,  Old  Scotch  Air.  Tenor,  orch. 

acc  Will  A.  Rhodes,  Jr. 

Sing  Us  a   Song  of  Bonnie   Scotland    (T.  H. 

Payne)  Glen  Ellison 

BANDS  AND  ORCHESTRAS 
Pretty  Edelweiss — Alone  at  Last  (Franz  Lehar), 

Arrnand  Vecsey  and  His  Hungarian  Orchestra 
Setting  the  Pace — One-step  (Chester  W.  Smith), 

for  Dancing  Jaudas'  Society  Orchestra 

True  to  the  Flag  March  (von  Blon), 

United  States  Marine  Band 
Wake     Up,     America!     Medley — One-step,  for 

Dancing  Jaudas'  Society  Orchestra 

INSTRUMENTAL  SPECIALTIES 
First  Heart  Throbs   (Rich.   Eilenberg,  Op.  50), 

Bells,  orch.  acc  John  F.  Buckhardt 

Hilo  March,  Hawaiian  Guitars, 

Helen  Louise  and  Palakiko  Ferreira 
Kangaroo  Hop — Fox-trot     (Melville  Morris), 

Xylophone,  orch.  acc  Lou  Chiha  "Frisco" 

Legende  (H.  Wieniawski,  Op.  17),  Violin,  Piano 

acc.  by  Robert  Gayler  Richard  Czerwonky 

Lullaby — Jocelyn  (Godard),  Cornet,  orch.  acc, 

Ernst  Albert  Couturier 
HUMOROUS  SELECTIONS 
Johnny  Get  a  Girl   (Harry  Puck),  Tenor,  orch. 

acc  Billy  Murray  and  Chorus 

Since  Mother  Goes  to  Movie  Shows  (Albert  Von 

Tilzer),  orch.  acc  Billy  Murray 

Slidus  Trombonus  (A  Trombone  Comedy)  (M.  L. 

Lake)  Sodero's  Band 

What's   the  Use   of   Goings  Home    (Jimmie  V. 

Monaco),  Baritone,  orch.  acc  Arthur  Fields 

AN  APPEALING  RECITATION 
Italian    Rosa    (Cotton    and    Long),  Recitation, 

Lester  Bernard 
SWEDISH  AND  DANISH  RECORDS 
A    Sa    rulla   vi    pa    Kuttingen — Baritone,  orch. 

acc.  (Swedish)  Chas.  G.  Widden 

National  Song  of  Denmark  (King  Christian 
Stood  Beside  the  Mast)  (Hartman), 

New  York  Military  Band 
Swedish  Guard  March  (O.  T.  Lovander), 

New  York  Military  Band 


50348  On  the  Hoko  Moko  Isle  (H.  von  Tilzer), 

Arthur  Collins  and  Byron  G.  Harlan 
Yaaka    Hula    Hickey    Dula    (Hawaiian  Love 
Song)   (Goetz,  Young  and  Wendling),  Tenor, 

Walter  Van  Brunt 

80311  Songs  of  Other  Days — No.  1, 

Metropolitan  Mixed  Chorus 
Songs  of  Other  Days — No.  2 

Metropolitan  Mixed  Chorus 

83043  Explanatory  Talk  for  Monologo  (Dio  mi  potevi 

scagliar)     (Had    it    Pleased    Heaven) ..  Otello 
(Verdi) 

Monologo  (Dio  mi  potevi  scagliar)  (Had  it 
Pleased  Heaven) — Otello  (Verdi),  Tenor,  in 
Italian  Giovanni  Zenatello 

83044  Explanatory   Talk   for   Amour!   viens  aider  ma 

faiblesse  (O  Love!  In  My  Weakness  Give 
Power) — Samson  et  Dalila  (Saint-Saens) 
Amour!  viens  aider  ma  faiblese  (O  Love!  In 
My  Weakness  Give  Power) — Samson  et  Dalila 
(Saint-Saens),   Mezzo-Soprano,  in  French, 

Margarete  Matzenauer 


PATHE  FRERES  PHONOGRAPH  CO. 


No. 
64002 


64003 
•62010 

62009 
52001 


Title. 

Werther,    "Pourquoi   me   reveiller"  (Massenet), 

Lucien  Muratore 
Le  Temps  des  Cerises  (Clement  and  Renard), 

Lucien  Muratore 
Christmas  Valse  (Le  Foret  del  Noel)  (Margis) 
Lucien  Muratore  and  Lina  Cavalieri 
La  Marseillaise  (De  LTsle) ....  Lucien  Muratore 
O  Sole  Mio  (Neapolitan  Folk  Song)  (Di  Capua) 

Lina  Cavalieri 
Penso     (Neapolitan    Song)     (Paola    Tosti  and 

Pagliara)  Lina  Cavalieri 

Faust,  "The-  Flower  Song"  (Gounod), 

Eleonora  de  Cisneros 

A  Dream  (Bartlett)   Eleonora  de  Cisneros 

Thou  Brilliant  Bird,  from  "The  Pearl  of  Brazil" 
G  et  St.  Etienne — (F.  David) ..  Grace_  Huffman 
The  Last  Rose  of  Summer  (Fr, 


Size. 

12 

12 

12 
12 

12 


52002  Silver  Threads  Among  the  Gold 


von  Flotow), 
Grace  Huffman 
(Danks), 

Thomas  Egan 
.  -  Thomas  Egan 


20003 
35023 
40035 

20002 

20004 
35030 

NEW 

62005 
62006 

62007 

62008 

40037 

40038 

35032 


12 
12 

12 

12 

12 
12 

ioy2 

10'A 
12 
12 


Come  Back  to  Erin  (Claribel) 
NEW  BETTER  CLASS   VOCAL  RECORDS 
The  Trumpeter  (Airlie  Dix)  . . Thomas  Howell 

The   Bandolero    (Stuart)  Thomas  Howell 

Stein  Song  (Bullard) ....  Pathe  Male  Quartette 

Sweetheart  (Strickland)  Reed  Miller 

The  Sunshine  of  Your  Smile  (Cooke  and  Ray) 

Hardy  Williamson  12 
Memories,    Ballad    (Kahn    and    Van  Alstyne) 

Alfred  Alexander  12 
NEW  INSTRUMENTAL  NOVELTIES 
When    Love    Is    Silent    "Meditation"  (Klick- 

man  Pathe  Concert  Orchestra    10  'A 

Editha  (Aletta)  "Intermezzo," 

Imperial  Symphony  Orchestra  \0'A 
Serenade  (Raimund  Petchotsch) .  .  Jan  Rudenyi  10A 
Gavotte  "Mignon"  (Thomas) .  .Harry  Lonsdale  10y2 
Shades  of  Night  (Friedland), 

Pathe  Concert  Orchestra  12 
Lettre  De  Manon  (Gillet), 

Pathe  Symphony  Orchestra  12 
RECORDS  FROM  THE  FOREIGN  CATALOGUE 
FOR  THIS  MONTH 
GRAY  LABEL  RECORDS 

Noel   (Adam)  Note  12 

La  Charite  (Faure)  .  .  Note  12 

Carmen   (Arie  der  Micaela"  (Bizet), 

Marga  Junka-Burchardt  12 
Lohrengrin  "Das  Susse  Lied  Verhallt  (Wagner) 

Erna  Denera,  soprano;  Hans  Tanzler,  tenor  12 
La  Sonnambula  "Prendi  l'anel  ti  dono"  (Bellini) 

Aristodemo  Giorgini  12 
Manon  (Ah  dispar)  (Massenet), 

Aristodemo  Giorgini  12 
I  Pagliacci,  Prologue  Part  I  (Leoncavallo), 

Luigi  Montesanto  12 
I  Pagliacci,  Prologue  Part  II  (Leoncavallo), 

Luigi  Montesanto  12 
PURPLE   LABEL  RECORDS 
Sylvia  "Pizzicato"   (Delibes)    (Violin,  Harp  and 

Flute   Cevilia  Trio  12 

Celebrated  Largo   (Handel)    (Violin,  Violincello, 
Harp), 

Mile.  Marguerite,  Jeanne  and  Genevieve  Marx  12 
Caresse  de  fleurs   (Leuntjens)  (Violin), 

M.  Leuntjens  12 
Charme  secret  (Leuntjens)  (Violin), 

M.  Leuntjens  12 
BLACK  LABEL  RECORDS 
La   Diane,   La   Retraite   Federale    (Swiss  Airs) 

(Metzger) . Garde  Republicaine  Band  ot  France  12 
Marche  des  Alsaciens,  Lorraine  (XXX), 

of  France  12 


of 


NEW  EDISON  DIAMOND  DISC  RECORDS 

50347  Played  by  a  Military  Band  (Mohr),  Tenor. 

Billy  Murray 
Wake  Up,  America!  (Glogau),  Baritone, 

 Joseph  A.  Phillips 


Garde  Republicaine  Band 

35033  La  March  Victorieuse  Russe  (XXX), 

Garde  Republicaine  Band 
Our  Heroes  March  (XXX) 

Garde  Republicaine  Band  of 

35034  Roumanian  Hymn  (XXX) 

Garde  Republicaine  Band  of  France 
King  Albert  of  Belgium  March  (XXX), 

Garde  Republicaine  Band  of  France 

35035  Swiss  National  Hymn  (Carrey) 

Garde  Republicaine  Band  of  France 
A   mon   pays,   Chanson   pour   mon  pays  (Swiss 
Airs)  (Baumgartner) 

Garde  Republicaine  Band  of  France 

35036  En  avant  a  la  defense  des  Freres  Slaves  (Rus- 

sian March)  (XXX), 

Garde  Republicaine  Band  of  France 


France 
France 


12 
12 


12 
12 


12 


12 


12 


La  Conquete  de  Loov  (XXX), 

Garde  Republicaine  Band  of  France  12 

35037  Marche  des  Korrigans  (Ropartz), 

Paris  Grand  Orchestra  12 
EI  Batallador  Waltz  (XXX) .  Sardinian  Orchestra  12 
TWO  NEW   WHISTLING   SELECTIONS   BY  JOE 
BELMONT 

35028  Birds  at  the  Brook  (Stullts)  Joe  Belmont  12 

Whistling  Rufus  (Mills)  Joe  Belmont  12 

NEW  HUMOROUS  HEBREW  DIALECT  HITS 

35031  My  Automobile  (Hebrew  Dialect)  Joe  Welch  12 

Gootman   is   a   Hootman   Now    (Lewis,  Young 

and  Grant)  Rhoda  Bernard  12 

MUSICAL  COMEDY  SUCCESSES 

35026  I   Can   Dance   With   Everybody   But   My  Wife, 

from  "Sybil"  (Golden)  Arthur  Collins  12 

Sweet  Brown  Maid  of  Kaimuki  (Hawaiian  Love 
Song)   (Kealohapomaikai  and  Kailimai), 

Louis  J  Winsch  12 
NEW  PEERLESS  HAWAIIAN  RECORDS 
35020  That  Ukulele  Band  (Edelheit  Smith  and  Vandi- 

ver)  Louise  and  Ferera  Hawaiian  Troupe  12 

My  Bird  of  Paradise  (Berlin), 

Louise  and  Ferera  Hawaiian  Troupe  12 
35039  Kilima  Waltz  (Pali), 

Queen  Liliuokalani  Hawaiian  Orchestra  12 
Hilo  March  (Herr.  Berger), 

Queen  Liliuokalani  Hawaiian  Orchestra  12 
NEW  DANCE  RECORDS 

35038  Honky  Tonky  One  or  Two-step  (McCarron  and 

Smith) ..  Rector's  New  York  Dance  Orchestra  12 
La    Confession,    Valse    (Carey,    Morgan  and 
Onivas) ..  Rector's  New  York  Dance  Orchestra  12 

35018  Blue  Danube  Waltz  (Strauss), 

Pathe  Military  Band  12 
Wedding  of  the  Winds  (Hall), 

Pathe  Dance  Orchestra  12 

35019  Chinese  Blues  (Moore  &  Gardner), 

Pathe  Dance  Orchestra  12 
Mighty  Lak'  a  Rose  (Nevin  and  McKee), 

Pathe  Dance  Orchestra  12 

35029  Thev  Didn't  Believe  Me,  introducing  "The  Land 

of  Let's  Pretend"  (Kern), 

Pathe  Dance  Orchestra  12 
Bantam  Step  f  Jentes) ....  Pathe  Dance  Orchestra  12 
POPULAR  VOCAL  "HITS"  DF  THE  MONTH 
10072  You're  the  Image  of  Mother  (Graham,  Lee  and 

Hill)   Alfred  Alexander  10'A 

I'm  Going  to  Raise  My  Boy  to  be  a  Soldier 

(Callahan  and  Friedman) ...  Hugh  Robinson  10A 
19073  America  First  (Callahan  and  Gray). Henry  Burr  10y2 
Oh   Those   Blues   (Murphy.   Biese  and  Klick- 

man)   Collins  and  Harlan  10'A 

10074  In  the  Heart  of  an  Irish   Rose   (Frost  and 

Keithley)  M.  J.  O'Connell  10A 

How'd    You    Like    to    go    a  Honeymooning? 

(Lamb  and  Jones)  Campbell  and  Burr  10y2 

10076  What  the  Use  of  Living  Without  Love  (Lamb 

and  Jones)  Irving  Gillette  10A 

There's  a  Girl  in  this  World  for  Each  Lonely 

Bov  (Jack  Frost)  Henry  Burr  10!/$ 

35025  Your  Wife  (Connelly,  Burkhardt  and  Pianta- 

dosi)  Louis  J.   Winsch  12 

I  Love  You,  That's  One  Thing  I  Know  (Gil- 
bert and  Friedland)  Alfred  Alexander  12 

35027  Siam,   Persian   Song  of   Love   (Johnson  and 

Fisher)   Hugh  Robinson  12 

Oh  You  Summer  (Hager) .. Collins  and  Harlan  12 


No. 
736 


745 


752 


751 


746 


748 
747 


750 


749 
749 


EMERSON  PHONOGRAPH  CO. 

POPULAR  SONG  HITS 

Size 

Good-Bye,  Good  Luck,  God  Bless  You.  Orch. 

acc  Peerless   Quartet  7 

Come  Back  to  Erin,  Mona  Darling.    Tenor  Duet, 

orch.  acc  Burr  &  Campbell  7 

I  Miss  You,  Miss  America.    Tenor  Solo,  orch. 

acc  Manuel  Romaine  7 

Sweet  Cider  Time,  When  You  Were  Mine.  Bari- 
tone Solo,  orch.  acc   7 

I  Sent  My  Wife  to  the  Thousand  Isles.  Tenor 

Solo,  orch.  acc  M.  J.  O'Connell  7 

Meet  Me  in  Havana,  Anna.     Tenor  Solo,  orch. 

acc  M.  J.  O'Connell  7 

Hesitating  Blues.    Baritone  Solo,  orch.  acc, 

Arthur  Collins  7 
Luana  Lou.    Tenor  Solo,  orch.  acc... Henry  Burr  7 

DANCE  RECORDS  ■ 
Ladder  of  Roses.  One-step, 

Emerson  Military  Band  7 
Pierrot  and  Pierrette  Waltz, 

Emerson  Military  Band  7 
La  Confession  Waltz.  ..  .Emerson  Military  Band  7 
Racketty  Coo.   Fox-trot.  .Emerson  Military  Band  7 

Babes  in  the  Wood  Emerson  Military  Band  7 

Harrigan  and  Hart,  Part  I,  Instrumental  Med- 
ley  Emerson  Military  Band  7 

STANDARD  AND  SACRED  SELECTIONS 
Maryland,  My  Maryland.     Balitone  Solo,  orch. 

acc  Herbert  Morley  7 

Silver  Threads  Among  the  Gold.     Tenor  Solo, 

orch.  acc  Henry   Burr  7 

Lead  Kindly  Light.    Tenor  Solo,  orch.  acc, 

Henry  Burr  7 

The  Palms.    Tenor  Solo,  orch.  acc. Henry  Burr  7 


The  Melodograph  Corp.,  of  New  York,  en- 
gaged in  the  manufacture  and  sale  of  talking 
machines,  has  been  incorporated  with  a  capi- 
tal of  $1,500,000,  $500,000  of  which  is  7  per 
cent,  cumulative. 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hexaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  Marbrldae  Bldg.,  34th  St.  and  Broadway.  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginapkones; 
Coin-operated    Mandolin    Orchestrions;  Vacuum 
  Cleaners  and  otker  specialties.   


NEEDLES 

WE  MANUFACTURE 

Diamond  needles  for  Edison 
Sapphire  needles  for  Edison 
Sapphire  needles  for  Pathe 

in  stock  ready  for  delivery 
MERMOD  &  CO.,  505  5th  Ave.,  N.  Y. 


Keep  Your  Record  Stock  with 


Coats  about  $2.00  for  250  recorda  for  50  years 
Send  for  20»page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  .  NEW  YORK 


114 


THE    TALKING    MACHINE  WORLD 


Leading  Jobbers  of  Talking  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 

Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 

EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman Jpay  &  Go. 

San  Francisco,  Los  Angeles,  Portland,  Seattle,  Spokane 

PACIFIC  COAST  DISTRIBUTORS 
Victrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Holton  Band  Instruments 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates, 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 

RICHMOND,  VA. 


The  Chicago 
Edison  Jobber 

The  perfection  of  musical 
Instruments  — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  advertising 
for  the  dealer — Our  plan. 

The  PHONOGRAPH  CO. 

229  So.  Wabash  Ave.,  CHICAGO 


1856 


19)6 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  AND  CHICAGO 

Tivo  points  of  supply;  order  from  the  nearer 


GATELY-HAIRE  CO.,  Inc. 

If  it's  Victor,  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


The  PERRY  B.  WHITSIT  CO. 

Distributors  of 

Victrolas  and  Victor  Records 

COLUMBUS,  OHIO 


O  LIVER 
DITSON 
COMPANY 

BOSTON 


Largest  VICTOR  Talking 
Machine  Distributors  East  of 
Chicago.   

Creators  of  11  The  Fastest  Victor 
Service."  Let  as  tell  yoa  more 
about  oar  service. 


W.J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR  &  EDISON 

Distributors 


Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


PACIFIC  COAST  DISTRIBUTORS 
322  Post  Street  San  Francisco 


Cressey  &  Allen 

Victor  Distributors 
Portland  Maine 


C.  Est  A. 
SERVICE 
THE 
BEST 


EVERY  JOBBER  IN  THIS  COUNTRV  SHOULD  BE  REPRESENTED  IN  THIS  DEPARTMENT.    THE  COST  IS  SLIGHT  AND  THE  ADVANTAGE  IS  GREAT. 

AND  HAVE  YOUR  CARD  IN  THIS  DEPARTMENT  OF  THE  TALKING  MACHINE  WORLD. 


BE  SURE 


SUPERVISES  MOTOR  CONSTRUCTION 


Louis  P.  Valiquet  Appointed  Consulting  Engi- 
neer for  Otto  Heineman  Co. 


COLUMBIA  CO.  STILL  EXPANDING 

To  Increase  Further  Its  Manufacturing  Facili- 
ties at  Bridgeport — Fifth  Edition  of  Music 
Money  Just  Issued — A  Valuable  Volume 


Otto  Heineman,  president  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.,  New  York,  an- 
nounced this  week  the  appointment  of  Louis 
P.  Valiquet  as  consulting  engineer,  with  head- 
quarters at  the  Heineman  factories,  in  Elyria, 
O.  Mr.  Valiquet  will  supervise  motor  construc- 
tion and  work  out  new  ideas  and  plans  in  the 
company's  experimenting  and  research  de- 
partments. 

Louis  P.  Valiquet  is  well  known  both  here 
and-  abroad  as  one  of  the  ablest  technical  men 
in  the  talking  machine  industry,  and  his  previ- 
ous connections  have  included  important  posts 
with  leading  talking  machine  manufacturers. 
His  intimate  knowledge  of  the  mechanical  and 
constructive  phases  of  the  industry  will  en- 
able Mr.  Valiquet  to  render  invaluable  aid  to 
the  Otto  Heineman  Phonograph  Supply  Co.  in 
its  plans  to  render  the  manufacturers  maximum 
service  and  co-operation. 


A  certificate  of  incorporation  was  issued  last 
week  by  the  Secretary  of  State  at  Trenton,  N. 
J.,  to  the  Bergen  Talking  Machine  Co.,  of 
Hackensack,  N.  J.,  which  will  engage  in  the 
manufacture  and  sale  of  talking  machines. 


The  Columbia  Graphophone  Co.  is  making 
plans  to  even  further  increase  its  manufactur- 
ing facilities  at  Bridgeport,  Conn.  Notwith- 
standing the  recent  completion  of  an  immense 
plant,  the  purchase  of  a  six-story  factory  build- 
ing, and  the  construction  of  a  new  building 
adjoining  the  company's  present  plant,  it  has 
been  found  that  additions  are  still  needed,  and 
steps  in  that  direction  have  already  been  taken. 
The  Columbia  factory  forces  are  working  three 
shifts  a  day,  and  it  need  hardly  be  stated  that 
the  company  is  closing  the  best  year  in  its  his- 
tory. In  fact,  the  figures  to  date  are  so  far 
ahead  of  last  year,  the  previous  record-breaker, 
that  comparisons  belittle  the  efforts  and  results 
achieved  in  1915. 

The  fifth  edition  of  Music  Money  made  its 
appearance  last  week  and  outside  of  some  il- 
lustrations of  new  factory  buildings  completed 
since  the  last  edition,  and  the  revision  of  the 
statistics- regarding  sales  and  output,  this  edi- 
tion is  substantially  the  same  as  the  fourth 
one.  This  book  has  acquired  an  enviable  repu- 
tation in  the  talking  machine  industry,  and  sev- 
eral dealers  have  told  the  Columbia  Co.  that 
they  regard  it  as  the  "Bible."  Summarized 
briefly,  Music  Money  shows  what  the  industry 
is  founded  on,  how  the  demand  for  talking  ma- 
chine products  can  be  established  and  stimulated 
and  how  the  dealer  can  profitably  handle  this 
demand.  It  is  addressed  to  exclusive  talking 
machine  dealers  and  piano  and  furniture  deal- 


ers handling  talking  machines,  and  for  piano 
merchants,  in  particular,  it  is  especially  valu- 
able in  that  it  points  out  how  the  dealer, 
through  the  proper  exploitation  of  his  talking 
machine  department,  can  bring  his  patrons  to 
his  warerooms  frequently  and  regularly. 


PATHE  TRADE  MARK  REGISTERED 

The  Pathe  Freres  Phonograph  Co.,  of  Wil- 
mington, Del.,  recently  filed  a  trade  mark  in 
the  patent  office  at  Washington,  D.  C,  con- 
sisting of  a  disc  bearing  the  words  "Sapphire 
Records,"  the  bottom  of  the  plate  containing 
the  words  "Made  for  United  States  Consump- 
tion Only." 


CONTINUING  ITS  CAMPAIGN 

Notwithstanding  the  advent  of  warm  weather, 
the  Aeolian  Co.  is  continuing  its  splendid  cam- 
paign in  behalf  of  the  Aeolian-Vocalion.  Sun- 
day's newspapers  contain  a  large  sized  adver- 
tisement presenting  the  distinctive  merits  of 
the  Aeolian-Vocalion  in  an  interesting  and  per- 
sonal manner.  This  advertisement  carried  an 
attractive  illustration  which  enhanced  its  ef- 
fectiveness materially. 


The  Columbia  Graphophone  Co.,  at  174  Tre- 
mont street,  Boston,  Mass.,  has  taken  a  new 
lease  of  the  premises,  together  with  additional 
space  on  the  second  floor. 


Gordon  Stewart,  who  has  had  several  years 
experience  in  the  talking  machine  line,  has 
been  appointed  manager  of  the  Victor  depart- 
ment of  the  M.  Steinert  &  Sons  Co.,  of  Ban- 
gor, Me. 


THE  INSTRUMENT  OF  QUALITY 


CLEAR   AS  A  BELL 


Can't 


It  Everywhere 


NOR  can  you  buy  a  Howard  watch,  or  a  Worth  gown,  or 
a  Pierce-Arrow  motor — everywhere.     Because  of  exceptional  merits  the 
sales  of  £s>onoras  are  great. 

The  best  representative  in  each  locality  is  chosen  as  the  ^onora  representative  and  this 
selection  implies  that  the  bottom  dealer  is  better  qualified  to  give  his  customers  perfect 
service,  than  is  any  other  firm  in  his  territory. 


TTis  a  fact  that  the  femora  does 
■■■  more  to  sell  itself  than  any  sales- 
man. 

After  listening  to  the  magnificent 
richness  of  the  tone  of  the  jponora. 
the  visitor  naturally  is  interested  in 
knowing  something  about  the  mechan- 
ical construction  of  the  instrument, 
the  purchase  of  which  has  been  men- 
tally decided  upon. 

Then  the  salesman  who  is  demon- 
strating the  Janata  explains  the  per- 
fection of  the  Swiss-made  motor,  the 
unique  effective  method  of  tone  con- 
trol at  the  sound  source,  the  superior- 
ity of  design  of  the  &iuuira  Sound 
Box,  the  advantage  of  a  phonograph 
made  especially  (and  not  adapted  by 
means  of  makeshifts)  to  play  all  disc 
records,  etc. 


Grand  $225 


Then  you'll  know  that  the  ^uttora 
is  the  finest  phonograph  manufactured 
to-day,  and  you  will  understand  why 
it  was  awarded  the  highest  score  for 
tone  quality  at  the  Panama  Pacific  In- 
ternational Exposition. 


TJZRITE  today  if  you  are  interested  in  handling  the  i£>onora.  Should 
**  territory  be  open  we  shall  be  pleased  to  consider  the  matter  with  you. 

Ten  magnificent  models  are  now  ready 

$45   $60   $75   $100  $150  $175  $190  $225  $350  $1000 
SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 

Main  Offices  and  Salesrooms,  57  READE  STREET,  NEW  YORK 
Mid  Western  Office,  320  South  Wabash  Avenue,  CHICAGO,  ILL. 
Western  Office,  344  Geary  Street,  SAN  FRANCISCO,  CAL. 

Representatives  throughout  the  country 


TJUT  these  explanations  are 
not  what  sell  the  g>onora  in 
such  quantities  as  to  keep  the 
factory  running  at  the  highest 
possible  speed. 

The  superb  tonal  beauty  of  the 
femora  and  its  handsome  appearance 
are  its  great  sales  features. 

If  you  contemplate  selling  phono- 
graphs, go  out  and  hear  all  makes,  just 
as  though  you  were  going  to  buy  a      $  =■ 
machine  for  your  own  use  at  home. 


HaislBaiSlglSBSaS 
is) 
2 
3 


5 


s 


H 


INDIVIDUALITY 


Re- Creation  of  every  tonal  char- 
acteristic of  the  human  voice 
and  human-played  instruments, 
plus  the  magnetism  that  only 
a  human  can  give  to  musical 
sound,  is  the  unparalleled 
achievement  of  the  New  Edison. 

Edison  dealers  are  Edison  deal- 
ers because  of  their  ability  to 
appreciate  and  profit  by  this 
individuality  that  distinguishes 
the  New  Edison  from  every 
other  instrument  or  device  fash- 
ioned by  the  hand  of  man. 


THOMAS  A.  EDISON,  Inc. 

279  Lakeside  Avenue      Orange,  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


CALIFORNIA 
Los  Angeles — Diamond  Disc  Distribut- 
ing Co. 

San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 

IOWA 

Des  Moines — Harger  &  Blish. 
Sioux   City — Harger  S  Blish. 


LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 

MASSACHUSETTS 
Boston — Pardee-Ellenberger  Co. 

MICHIGAN 
Detroit — Phonograph  Co.,  of  Detroit. 

MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 
Kansas   City — The   Phonograph   Co.  of 

Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 

NEBRASKA 
Omaha — Shultz  Bros. 


NEW  YORK 
Albany — American   Phonograph  Co. 
New  York — The  Phonograph  Corp.  of 

Manhattan. 
Syracuse — Frank  E.  Bohvay  &  Son,  Inc. 

OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland  — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 

TEXAS 

Dallas  —  Texas-Oklahoma  Phonograph 

Co. 

El  Paso — El  Paso  Phonograph  Co.,  Inc. 


UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The    Phonograph    Co.  of 
Milwaukee. 

CANADA 

Montreal — R.  S.  Williams  &  Sons  Co., 
Ltd. 

St.  Tohn— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Calgary— R.   S.  Williams  &  Sons  Co., 
Ltd. 


VOL.  XII.   No.  S. 


SINGLE  COPIES,  ?0  CENTS 
PER    YEAR,    ONE  DOLLAR 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  August  15,  1916 


The  best-known  trade  mark  in  the  world 

"The  Victor  talking  machine's  design,  'His  Master's  Voice/ 
has  become  a  household  word,  and  the  quaint  little  fox  terrier  at 
attention  before  the  horn  is  familiar  to  more  Americans  than  any 
of  the  world's  great  masterpieces" — Collier's  Weekly. 


Entered  a9  second-class  matter  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y.,  under  the  act  of  Congress  of  March  2,  1879, 


THE    TALKING    MACHINE  WORLD 


THE  INSTRUMENT  OF  QUALITY 


CLEAR  AS  A  BELL 


Why  this  is  "The  Highest  Class 
Talking  Machine  in  the  World" 


1 — Universal  Playing 


THE  Sonora  is  designed  to  play  all  makes  of  disc  records 
perfectly.    It  was  so  designed  before  it  -was  built;  no 
make-shifts  or  awkward,  unsatisfactory  devices  are  added 
to  secure  this  decided  advantage. 


2 — Tone  Quality 


TEN  BEAUTIFUL  MODELS 


$45 
$175 


$60 

Td90 


$75  $100  $150 
$225     $350  $1,000 


COR  tone  quality  the  Sonora  is  without  a  peer,  winning 
the  highest  score  for  this  at  the  Panama-Pacific  Expo- 
sition in   competition  with  the  world's  foremost  phono- 
graphs and  talking  machines. 

3 —  Tone  Control 

AT  the  sound  source,  the  proper  place,  is  the  Sonora  tone 
*1  control.  It  is  simple  in  design,  but  remarkably  effective 
in  expression.  This  is  another  notable  Sonora  patent  that 
assists  in  making  this  instrument  the  very  best  one  that 
human  ingenuity  has  been  able  to  devise. 

4 —  Sound  Box 

THIS  assists  in  reproducing  the  golden  tones  and  is  note- 
worthy for  its  excellence  of  construction.    Made  from 
the  best  of  materials,  it  sends  forth  notes  that  are  clear, 

distinct,  accurate  and  beautiful. 

5 —  Automatic  Stop 

fys  all  machines  there  is  placed  an  automatic  stop,  which 
^  is  decidedly  convenient  and  useful.  It  is  simple  and 
mechanically  correct,  and  gives  added  pleasure  and  enjoy- 
ment. 

6 —  Cabinet  Work  and  Design 

THE  Sonora  is  extraordinary  for  the  exceptional  beauty 
of  its  design  and  cabinet  work.    The  graceful,  flowing 
lines  ("Bulge"  effect)  are  the  result  of  a  patented  process 
and  are  exclusive  with  Sonora. 

7—  Motor 

THE  motor  is  made  in  Switzerland  by  experts  with  gen- 
erations of  experience,  and  plays  about  twice  as  long 
as  do  motors  of  other  machines  sold  at  similar  prices.  For 
constructional  excellence,  durability,  and  strength,  it  is 
the  supreme  motor  of  the  phonograph  world. 

8 —  Sound  Amplifier  or  Horn 

THE  sound  amplifier  helps  create  the  wonderful  tone  that 
1   the  Sonora  is  noted  for.    It  is  made  on  scientific  prin- 
ciples  and   with   special    treatments   that   are  exclusive 
with  us. 

9 —  Envelope  Filing  System 

THIS  is  a  inarvel  of  simplicity  and  convenience.  Records 
1  are  instantly  available  and  can  always  be  located  where 
and  when  they  are  desired. 

The  Complete  Instrument 

THE  assembled  machine  is  an  aggregation  of  individual- 
1  ly  perfect  parts  correctly  combined.  As  a  result,  the 
tone  is  of  unrivaled  clarity  and  magnificence,  with  a  depth 
of  expression  that  makes  the  Sonora  unqualifiedly  "The 
Highest  Class  Talking  Machine  in  the  World." 


Write  today  if  you  are  inteiested  in  selling  this  splendid  instrument 


SONORA  PHONOGRAPH  CORPORATION 


Mid-Western  Office, 
320  South  Wabasb  Avenue,  CHICAGO,  ILL. 


GEORGE  E.  BRIGHTSON,  President 

Main  Offices  and  Salesrooms, 
57  Reade  Street,  NEW  YORK 

Representatives  throughout  the  country 


Western  Office, 
344  Geary  Street,  SAN  FRANCISCO,  CAL. 


The  Talking  Machine  World 

Vol.  12.    No.  8  New  York,  August  15,  1916  Price  Twenty  Cents 

THE  COMPETITION  IDEA  A  BIG  FACTOR  IN  SALES  RESULTS      NEW  SONORA  SALES  MANAGER 


Monthly  Sales  Contests  and  Bonus  System  Prove  Good  Stimulus  to  Sales  Force  in  Securing 
Satisfactory  Results — Competition  Is  the  Life  of  Salesmanship 


The  spirit  of  competition  goes  far  to  make 
life  worth  living.  The  average  man  can  eat 
so  much,  wear  only  one  suit  of  clothes  at  a 
time  and  otherwise  find  himself  limited  in  his 
actual  requirements,  but  in  the  face  of  com- 
petition he  endeavors  to  eat  elaborately  in  lav- 
ish surroundings,  have  several  changes  of 
clothes,  all  good,  and  to  be  seen  in  fast  com- 
pany, as  it  were.  All  this  is  not  just  because 
the  individual  really  wants  or  enjoys  such  a 
condition,  but  his  competitor  is  doing  it,  and 
he  endeavors  to  increase  his  income  to  a  point 
where  he  can  show  an  equal  amount  of  "class." 
Vanity  it  may  be  called,  but  it  is  vanity  devel- 
oped through  competition,  all  of  which  brings 
us  to  a  discussion  of  the  matter  of  competition 
among  talking  machine  salesmen. 

There  is  the  natural  competition — the  desire 
of  every  man  to  get  all  the  business  he  can  and 
a  little  more  than  the  other  fellow,  but  many 
concerns  have  found  it  desirable  and  profitable 
to  stimulate  this  natural  competition  by  special 
offers  of  awards  and  through  contests.  Only 
recently  a  Western  house  held  a  contest  among 
its  salesman  with  a  trip  to  the  piano  trade  con- 
ventions in  New  York  as  grand  prize.  Other 
houses  stimulate  the  competition  idea  constantly 
by  offering  weekly,  monthly,  or  quarterly 
prizes  for  the  champion  salesman.  A  New  Jer- 
sey concern  keeps  the  salesmen  on  edge  by  run- 
ning a  selling  contest  each  month,  the  success- 
ful man  being  entitled  to  a  salary  increase 
throughout  the  month  following,  the  increase 
continuing  until  some  other  salesman  captures 
the  monthly  prize.  With  a  prize  in  sight,  no 
matter  how  inconsequential  it  may  be,  every 
salesman  feels  stimulated  to  do  his  best. 

The  plain  matter  of  selling,  and  the  steady 
earning  of  money  are  naturally  the  first  induce- 
ments, but  that  soon  becomes  routine,  and  all 
too  often  the  salesman  reaches  a  gait  that  he 
maintains  without  any  apparent  effort  to  speed 
up.  It  is  just  such  a  spirit  that  affects  the  ath- 
lete, running  by  himself  or  with  some  friends 
without  any  real  objective.  He  simply  jogs  . 
along,  covers  a  certain  distance,  maybe  in  good 
time,  but  without  great  enthusiasm.     Put  the 


same  man  in  a  race  against  the  field,  with  a 
prize  offered  for  the  man  who  breaks  the  tape, 
and  he  puts  real  effort  into  his  work. 

So  it  is  with  salesmanship,  which  is  well  sum- 
med up  by  a  manager  who  recently  said:  "Too 
many  talking  machine  executives  labor  under 
the  idea  that  a  salesman  will  not  do  his  best 
unless  he  is  constantly  hounded.  In  other  words, 
the  salesman  cannot  get  through  the  day  and 
work  properly  unless  he  goes  out  of  the  store 
in  the  morning  with  a  scolding  still  ringing  in 
his  ears.  Many  managers  scold  even  their  best 
men  on  every  occasion,  feeling  that  if  the  men 
realize  that  the  manager  is  dissatisfied  with  their 
efforts  they  will  put  forth  further  energy  to  suit 
him.  The  great  trouble  with  this  system  is  that 
the  ordinary  salesman  becomes  hardened  to  the 
continual  complaining  of  the  manager,  lets  the 
scolding  go  in  one  ear  and  out  the  other,  and 
plods  along  in  the  usual  way.  On  the  other 
hand,  the  efficient  salesman — the  valuable  man 
who  is  doing  the  best  he  knows  how,  producing 
results — is  likely  to  be  of  a  sensitive  nature  and 
allows  the  constant  hounding  to  get  on  his 
nerves.  ,  The  result  is  that  he  either  becomes 
over-wrought  and  sacrifices  much  of  his  ability, 
or  becomes  disgusted  and  goes  with  a  house 
that  treats  its  men  humanely. 

"There  is  no  question  but  that  the  competition 
idea  is  the  real  secret  in  inducing  salesmen  to 
toe  the  mark.  The  'don't-care'  type  won't  im- 
prove under  any  conditions,  but  the  good  man 
will  put  forth  every  effort  in  his  power,  not 
alone  for  the  sake  of  securing  the  prize  but 
through  the  pure  love  of  competition,  of  doing 
something  and  doing  it  better  than  his  fellows. 
I,  personally,  have  a  monthly  contest  and  give 
the  winning  man  a  bonus  of  1  per  cent,  addi- 
tional on  his  actual  cash  showing,  and  l/i  per 
cent,  on  his  instalment  accounts.  It  sometimes 
runs  up  into  money,  but  the  more  I  pay  means 
the  more  money  I  have  received.  And  there  are 
the  other  dozen  or  so  salesmen  who  have  been 
bringing  in  increased  business  in  their  efforts 
to  win  the  prize. 

"Competition  is  the  life  of  trade,  and  is, 
therefore,  the  life  of  salesmanship." 


THE  TALKING  MACHINE  IN  BERMUDA 

Victrolas  Form  Important  Part  of  Stock  of  E. 
S.  Outerbridge's  General  Store  There 


The  accompanying  photograph  shows  the 
store  of  E.  S.  Outerbridge,  Victor  dealer,  at 


The  Store  of  E.  S.  Outerbridge 

St  George,  Bermuda,  with  Mr.  Outerbridge  and 
H.  Royer  Smith  in  the  doorway.  The  photo- 
graph was  taken  during  Mr.  Smith's  recent  visit 
to  the  island.  Mr.  Smith  is  the  Illinois  whole- 
sale traveler  for  Lyon  &  Healy,  and  he  spent 
a  very  enjoyable  vacation  in  Bermuda,  return- 
ing a  couple  of  weeks  ago.  The  Outerbridge 
store  is  well  known  to  tourists,  as  it  contains  a 
general  assortment  of  merchandise  running  all 


the  way  from  Victor  Victrolas  to  anchors.  Mr. 
Outerbridge  reports  a  good  trade  in  both  ma- 
chines and  records,  and  says  he  could  do  even 
a  larger  business  than  he  is  doing  if  he  could 
get  a  sufficient  supply  of  Victor  machines. 

QUITE  A  SHORTAGE  IN  WINNIPEG 

Winnipeg,  Man.,  Can.,  August  4. — Robert  Shaw 
is  still  bemoaning  a  shortage  of  Columbia  Grafo- 
nolas.  Orders,  he  states,  are  piling  up,  although 
a  plentiful  supply  of  records  is  arriving  in 
much  better  shape  than  formerly.  This  firm  is 
anticipating  good  business  from  its  foreign 
catalog  which  is  being  published. 

Thos.  Nash,  manager  of  His  Master's  Voice 
Gramophone  Co.,  Ltd.,  Toronto,  was  a  recent 
visitor  to  the  Western  Gramophone  Co.,  the 
Victor  distributor  for  the  West.  Business  is 
reported  good  by  these  firms,  in  spite  of  the 
shortage  of  Victrolas. 

Mr.  Fitch,  manager  of  Babson,  Bros.,  Edison 
phonograph  dealers,  is  back  from  a  six  weeks' 
vacation.  This  firm  has  adopted  daylight  saving 
upon  a  majority  vote  of  the  employes. 

DISTRIBUTORS  FOR  THE  "VEECO" 

The  Pathephone  Sales  Co.,  Ill  East  Four- 
teenth street,  New  York,  has  been  appointed 
distributor  for  the  Veeco,  the  electric  motor 
made  by  the  Victor  Electrical  Equipment  Co., 
246  Boylston  street,  Boston,  Mass. 


Frank  J.  Coupe,  Prominent  in  the  World  of 
Publicity,  Also  to  Assume  Post  of  Adver- 
tising Manager — To  Co-operate  with  Dealers 

The  Sonora  Phonograph  Corp.,  57  Reade 
street.  New  York,  has  secured  as  its  advertising 
and  sales  manager,  Frank  J.  Coupe,  of  the  Red- 
field  Advertising  Agency,  this  city.  There  are 
few  men  better  known  in  advertising  circles 
than  Frank  J.  Coupe.  For  over  seventeen  years 
he  has  been  connected  with  large  corporations, 
developing  sales,  advertising,  and  promotion 
plans.  He  is  familiar  to  newspaper  and  maga- 
zine advertising-  men  throughout  the  country 
and  his  knowledge  of  effective  advertising 
methods  is  such  that  aggressive  riew  campaigns 
may  be  expected  shortly  from  Sonora  head- 
quarters.- 

Some  of  the  prominent  concerns  with  the  busi- 
ness building  of  which  the  new  Sonora  manager 
has  been  intimately  identified  are:  Standard  Mail 
Order  Co.,  Kohinoor  Pencils,  Onoto  Fountain 
Pen,  American  Lead  Pencil  Co.,  American  Ther- 
mos Bottle  Co.  and  many  others. 

The  new  connection  is  not  the  first  associa- 
tion of  Mr.  Coupe  with  the  Sonora  Corp.  He 
has  guided  its  advertising  from  the  days  when 
it  was  a  tiny  infant,  in  the  phonograph  world, 
until  to-day  it  has  grown  into  one  of  the  big 
industrial  plants  of  the  country. 

Because  of  his  wide  experience  Mr.  Coupe 
will  be  able  to  be  of  particular  assistance  to  the 
dealers  throughout  the  country  in  helping  them 
with  advertising,  selling  plans  and  methods,  etc  , 
and  he  will  be  in.  such  close  touch  with  them 
as  to  act  for  them  as  their  New  York  represen- 
tative. This,  in  times  when  the  constant  cry  is, 
"Send  us  more  machines,"  is  no  sinecure. 

Though  the  major  part  of  Mr.  Coupe's  time 
will  be  devoted  to  the  Sonora  Corp.  he  will  re- 
tain his  interest  and  office  as  vice-president  in 
the  Redfield  Advertising  Agency,  which  will 
continue  to  handle  the  Sonora  advertising  as 
heretofore. 

In  a  series  of  letters  and  booklets  which  will 
soon  be  sent  out,  the  new  manager  is  expected 
to  have  something  of  more  than  ordinary  in- 
terest to  say  to  the  trade,  and  as  the  Sonora  way 
of  doing  business  has  always  been  marked  b> 
its  independence,  originality  and  sound  business 
sense,  the  Sonora  Corp.  and  its  representative:- 
will  without  doubt  have  extra  good  ammunition 
for  the  fall  and  winter  drive  this  year. 


HANDLE  COMPLETE  COLUMBIA  LINE 

Washington,  D.  C,  August  5. — Lansburg  & 
Bro.,  of  this  city,  have  closed  arrangements  to 
handle  the  complete  line  of  products  manufac- 
tured by  the  Columbia  Graphophone  Co.,  New 
York,  and  have  placed  a  very  large  initial  order 
with  H.  C.  Grove,  manager  of  the  Columbia  dis- 
tributing division  in  this  city. 

Lansburg  &  Bro.,  who  are  one  of  the  leading 
mercantile  concerns  in  Washington,  are  just 
completing  a  seven-story  addition  to  their  al- 
ready large  store.  With  the  completion  of  thi.i 
addition,  they  are  planning  to  open  several  new 
departments,  including  one  devoted  to  the  Co- 
lumbia line. 


A.  MAGOUN  THE  NEW  MANAGER 

A.  Magoun,  a  well-known  talking  machine 
man,  has  been  appointed  manager  of  the  talk- 
ing machine  department  of  Otto  Wissner,  Inc., 
S3  East  Thirty-fourth  street,  New  York,  which 
duties  he  undertook  the  first  of  the  month.  This 
house  handles  the  Columbia,  Sonora  and  Vic- 
tor products.  Possessed  of  a  sparkling  person- 
ality and  being  well-liked  by  his  customers,  Mr. 
Magoun  bids  fair  to  achieve  considerable  suc- 
cess in  his  new  post  of  duty. 


4 


THE    TALKING    MACHINE  WORLD 


INFORMATION  OF  VALUE  TO  THE  NEW  MAN  IN  THE  FIELD 

Importance  of  Having  More  Than  a  Cursory  Knowledge  of  the  Various  Types  of  Machines  and 
Records — Correct  Speed  for  Reproduction — Some  Record  Troubles — Some  Suggestions 


A  man  going  into  the  talking  machine  busi- 
ness as  a  dealer  must  remember  that  in  entering 
any  new  line  of  business  success  depends  large- 
ly upon  an  understanding  of  that  business.  Talk- 
ing machines  do  not  sell  themselves  automat- 
ically, although  the  tremendous  advertising 
campaigns  carried  on  in  the  field  almost  accom- 
plish that  effect.  The  retailer  must  know  not 
only  how  to  tell  the  customer  about  his  ma- 
chines and  records  intelligently  and  authori- 
tatively, but  must  know  enough  about  the  line 
he  handles,  or  contemplates  handling  to  se- 
lect stock  to  the  greatest  advantage.  A 
little  study  of  the  various  types  of  machines 
and  records  and  the  gleaning  of  some  knowl- 
edge about  the  records  themselves,  should  serve 
to  prevent  him  from  investing  more  or  less  capi- 
tal in  a  line  of  machines  or  records  that  are 
decidedly  foreign  to  one  another,  so  far  as  play- 
ing qualities  are  concerned. 

With  any  make  of  talking  machines  and  rec- 
ords there  crop  up  certain  problems  that,  while 
simple  and  readily  solved  by  the  man  who 
has  been  in  the  trade  for  some  time,  cause  some 
trouble  to  the  newcomer.  In  this  section  of 
The  World  information  will  be  given  on  such 
problems  that  do  not  of  necessity  concern  the 
technical  construction  or  mechanical  features 
of  the  instruments  which  are  so  capably  handled 
in  the  department  of  "Repairs"  by  A.  H.  Dodin. 
The  Importance  of  Correct  Speed 

In  the  sale  of  talking  machines  of  any  make, 
it  is  the  demonstration  that  offers  the  final 
argument  to  the  purchaser  if  the  price  is  right. 
The  machine  is  sold  to  reproduce  music,  and  if 
the  reproduction  is  imperfect  and  unsatisfactory, 
fine  construction,  cabinet  attractiveness,  strength 
of  spring  and  all  other  mechanical  details  may 
be  set  forth  for  naught. 

With  the  great  majority  of  records  a  speed  of 
seventy-eight  revolutions  a  minute  will  be  found 
to  give  the  most  satisfactory  results.  It  may  be 
well,  if  the  reproducing  speed  is  not  given  on 
the  record,  for  the  dealer  to  write  to  the  manu- 
facturer and  learn  the  speed  at  which  the  re- 
cording is  done,  for  the  recording  and  reproduc- 
ing speeds  must  be  the  same  to  give  the  proper 
effect  and  preserve  the  naturalness  of  tone.  The 
better  class  of  machines  are  provided  with  in- 
dicators to  show  how  many  revolutions  the 
machine  is  running.  Many  machines,  however, 
have  simply  the  speed  adjustment  without  the 
indicator. 

The  dealer  may  learn  the  proper  speed  by 
considerable  experimenting,  but  this  does  little 
good  to  the  record  and  does  not  impress  the 


customer  very  favorably.  A  better  way  is  when 
the  machines  are  first  received  to  fix  each  one 
at  the  proper  speed  so  that  they  will  be  ready 
for  demonstration  at  any  time.  Where  there 
is  no  indicator,  or  where  the  indicator  is  not 
accurate,  the  number  of  revolutions  of  the  turn- 
table may  be  readily  determined  by  inserting  a 
strip  of  paper  about  one-half  inch  wide  between 
the  record  and  the  turntable,  and  as  the  record 
is  played,  count  the  number  of  times  the  paper 
passes  a  given  point  within  a  minute.  In  mak- 
ing this  test,  the  record  should  be  played  in  the 
ordinary  manner  instead  of  running  free,  as 
it  will  be  found  that  the  weight  of  the  sound 
box  and  the  pressure  of  the  needle  will  have 
some  effect  upon  the  speed. 

Making  Disc  Records  at  Home 

A  correspondent  has  written  to  inquire  if  it 
is  possible  to  make  disc  records  at  home.  In 
reply  we  would  say  that  to  the  best  of  our 
knowledge  there  is  no  practical  system  in  vogue 
for  the  home  recording  of  disc  records.  In  the 
first  place,  the  process  is  somewhat  compli- 
cated and  would  require  equipment,  the  cost  of 
which  would  be  prohibitive.  In  the  first  place, 
on  the  disc  talking  machines  the  grooves  serve 
to  carry  the  reproducing  point  across  the  record 
and  to  record  on  such  a  surface  it  is  necessary 
to  provide  a  mechanism  that  will  carry  the 
recording  stylus  along  at  an  even  speed  while 
the  record  is  being  made.  Moreover,  the  mate- 
rial used  for  most  master  disc  records  is  so  soft, 
that  were  it  used  for  ordinary  recording  a  very 
few  reproductions  would  ruin  it. 

Our  correspondent  probably  gets  his  idea 
from  the  old  cyclinder  machines,  many  of  which 
were  supplied  with  record  attachments  and 
special  records  for  that  purpose.  The  fact  that 
cylinder  machines  were  equipped  with  worm 
gears  to  carry  the  recorder  along  the  record 
surface  made  this  system  possible,  and  are  still 
to  be  found  in  connection  with  various  types  of 
dictating  machines  on  the  market  at  the  present 
time. 

Repetition  of  Certain  Notes 

A  dealer  writes  to  The  World  to  inquire  why 
it  is  that  occasionally  while  playing  records 
the  reproduction  will  be  all  right  through  a 
section  of  the  record  and  then  suddenly  one 
note,  or  series  of  notes,  will  be  repeated  sev- 
eral times  before  the  reproduction  is  continued 
in  the  proper  way.  There  are  several  causes 
for  this,  the  most  frequent  being  some  dirt  or 
other  foreign  substance  being  in  the  record 
groove,  which  tends  to  throw  the  needle  back 
into  the  preceding  groove.    The  remedy  lies  in 


carefully  cleaning  out  the  grooves  with  a  soft 
brush.  Sometimes  the  repetition  is  due  to  the 
marring  of  the  record  through  a  scratch  or  in- 
dentation by  the  needle.  In  such  a  case,  there 
is  no  remedy.  For  ordinary  use,  constant  repe- 
tition at  that  particular  point  may  be  avoided, 
says  one  who  knows,  by  giving  the  machine  a 
slight  jar  when  the  indentation  is  reached  by 
the  needle,  which  will  cause  the  needle  to  jump 
the  obstruction  and  continue  in  the  groove. 
The  Two  Types  of  Records 

The  frequent  reference,  in  advertisements 
and  elsewhere,  to  lateral  cut  and  vertical  cut  or 
"hill  and  dale"  records,  has  served  to  confuse 
more  than  one  new  entrant  into  the  trade  ranks 
and  The  World  has,  on  a  number  of  occasions, 
been  called  upon  to  explain  the  general  differ- 
ence between  the  two  types  of  records. 

For  the  benefit  of  those  who  are  still  puzzled, 
it  may  be' explained  that  the  difference  between 
the  lateral  cut  and  the  hill  and  dale  records 
is  to  be  summed  up  briefly  as  follows:  In  the 
lateral  cut  records  the  sound  waves  are  re- 
corded on  the  walls  of  the  record  grooves,  the 
bottom  of  the  groove  being  smooth.  In  the 
hill  and  dale  records  the  sound  waves  are  re- 
corded at  the  bottom  of  the  groove,  the  sides 
being  smooth.  In  playing  lateral  cut  records 
the  sound  box  must  be  kept  in  a  vertical  position 
with  the  diaphragm  parallel  with  the  sound 
grooves  so  that  the  needle  follows  the  sides  of 
the  record  groove,  and  the  vibrations  will  be 
communicated  to  the  diaphragm  direct.  In 
playing  hill  and  dale  records  the  reproducer 
must  be  placed  in  position  with  the  diaphragm 
parallel  with  the  record  surface,  or  upright  with 
the  diaphragm  surface  at  right  angles  with  the 
record  grooves  so  that  the  vibrations  may  be 
carried  directly  from  the  sound  reproducing 
surface  at  the  bottom  of  the  record  to  the  dia- 
phragm. 


LEARNING  TO  BE  A  SOLDIER 


William  C.  Griffith,  with  the  Chicago  Talk- 
ing Machine  Co.,  Chicago,  111.,  has  been  at  the 
Civilians'  Training  Camp  at  Plattsburg,  N.  Y., 
learning  to  be  a  real  soldier.  He  writes  that  he 
has  to  get  up  at  5  o'clock  on  week  days,  while 
on  Sunday  morning  he  can  sleep  until  6  o'clock, 
the  extra  hour  being  quite  enjoyable,  as  he 
puts  it.  Mr.  Griffith  is  the  brother  of  Tom 
Griffith,  sales  manager  of  the  Udell  Works, 
Indianapolis,  Ind. 


E.  H.  Gaines,  of  Gaffney,  S.  C,  is  opening  a 
music  store  in  the  Wood  Building  on  Frederick 
street,  where  he  will  feature  the  Edison  Dia- 
mond Disc  phonographs  and  records.  The 
store  will  be  in  charge  of  Miss  Alice  Gaines. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 

IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE  WORLD 


5 


Victrola  VI,  $25 

Oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric.  $250 

Mahogany  or  oak 


Victrola  supremacy 

Supreme  as  a  musical  instrument,  the  Victrola 
naturally  stands  supreme  as  a  business  proposition. 

The  success  of  Victor  dealers  follows  Victrola 
supremacy  as  a  matter  of  course. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal.  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot   be   safely   played   on    machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,    Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,   Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,  Ala.. .  Talking  Machine  Co. 
Boston,   Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Bros. 

Chicago,   111  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,   Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 
Des  Moines,  la  Mickel  Bros.  Co. 


 Victor  Distributors  = 

Detroit,   Mich  Grinnell  Bros. 

Elmira,  N.  Y  Elmira  Arms  Co. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,    Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 

Indianapolis,  Ind.. .  Stewart  Talking  Machine  Co. 
Jacksonville,  Fla. ..  Florida  Talking  Machine  Co. 
Kansas  City,  Mo. ...J.  W.  Jenkins  Sons  Music  Co. 

Schmefzer  Arms  Co. 

Lincoln,  Nebr  Ross  P.  Curtice  Co. 

Little  Kock,  Ark  O.  K.  Houck  Piano  Co. 

Los  Angeles,  Cal. . .  Sherman,  Clay  &  Co. 

Memphis,   Tenn  O.  K.  Houck  Piano  Co. 

Milwaukee,   Wis  Badger  Talking  Machine  Co. 

Minneapolis,  Minn..  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Wm.  H.  Reynalds. 

Montreal,    Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,    Tenn. ...O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Talking  Machine  Co. 

New  Haven,  Conn. ..Henry  Horton. 

New  Orleans,  La.. ..  Philip  Werlein.  Ltd. 

New  York,  N.  Y.. . .  Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 


Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Peoria,  III   Putnam- Page  Co.,  Inc. 

Philadelphia,  Pa....  Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

W.  F.  Frederick  Piano  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  R.  I. ...J.  Samuels  &  Bro.,  Inc. 
Richmond,   Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y  E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U. .  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San   Antonio,   Tex..  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal.  Sherman,  Clay  &  Co. 

Seattle,  Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D...  Talking  Machine  Exchange. 

Spokane,   Wash  Sherman,  Clay  &  Co. 

St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y  W.  D.  Andrews  Co. 

Toledo,    O  The  Whitney  &  Currier. 

Washington,  D.  C.  Robt.  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE    TALKING    MACHINE  WORLD 


THE  PULLING  TEST— THE  STRENGTH  IS  THERE 


THE  STRONGEST  ALBUM  MADE  at  anywhere  near  its  low  price 


PATENT   APPLIED  FOR 


Strength  at  the  Stress  and  Strain  Point.    Practically  Unbreakable  for  Regular  Usage. 


THE  WELL-KNOWN  "NATIONAL"  RECORD  ALBUMS  ARE  ALWAYS  THE  LEADERS 


THE  ONLY  CONVENIENT  AND  SAFE  WAY  TO  PROTECT  DISC  RECORDS 

These  Alburns  will  pay  for  themselves  in  a  short  time  by  preserving  Reords.      When  full  the  Albums  are  flat 
and  even  like  books.    They  will  fit  in  a  library  cabinet  or  book  case,  or  they  will  lie  flat  on  one  another. 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  cabinets  Nos.  X  and  XI.  We  also  make  Albums 
containing  17  pockets.    With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 

For  durability,  finish  and  artistic  design,  our  Albums  have  no  equal.  They  are  made  in  the  most  substantial  manner  by  skilled 
workmen.    We  sell  our  superb  Albums  at  big  discounts  to  meet  competition.    Shall  we  quote  prices  ? 

THESE  ALBUMS  ARE  THE  BEST  FOR  VICTOR,  COLUMBIA  AND  ALL  OTHER  DISC  RECORDS 

NATIONAL  PUBLISHING  CO.,  239  s.  American  sr..  PHILADELPHIA,  PA. 


TALKERS  FOR  CANADIAN  CAMPS 

Heavy  Demand  for  Machines  from  Vacationists 
— Higher-Priced  Models  Have  the  Call  in 
Montreal — Wm.  Lee,  Ltd.,  Opens  New  Store 
— New  Makes  Offered  Public — Other  News 


Montreal,  Can.,  August  4. — The  ease  with 
which  talking  machines  may  be  transferred  in 
automobiles  and  motor  boats,  and  the  pleasant 
effect  of  music  on  the  water  or  in  the  woods, 
has  made  these  instruments  immensely  popular 
in  the  summer  camp  at  lake  and  mountain  re- 
sorts. From  boats  out  in  the  lake  and  from  cot- 
tages along  the  shore  the  music  of  the  best 
bands,  orchestras  and  singers  is  being  enjoyed 
by  thousands  of  music  lovers  who  take  their 
machines  with  them  on  their  trips  to  the  coun- 
try or  to  the  beach.  Dealers  within  easy  auto- 
mobile distance  from  resorts  and  lakes  find  it 
profitable  to  feature  talking  machines  and  rec- 
ords and  many  sales  are  made  to  tourists  who 
have  high  priced  instruments  at  home,  but  who 
want  smaller  and  less  expensive  instruments 
for  their  camp  or  summer  home.  Such  wonder- 
ful strides  have  been  made  in  perfecting  low- 
priced  ,  talking  machines,  it  i-.  rare  to  find  a 
camp  of  music  lovers  that  does  not  have  one 
or  more  of  these  instruments.  They  are  com- 
ing more  and  more  in  vogue  along  the  lake 


shore  for  furnishing  music  to  dance  with,  the 
marvelous,  accurate  and  clear  tone  being  ad- 
mired by  all. 

The  Mills  Phonograph  Co.  has  removed  to 
701  St.  Lawrence  boulevard. 

G.  M.  Reece  and  Victor  Michallis,  of  the  Ber- 
liner Gramophone  Co.,  Ltd.,  were  recent  visitors 
to  Boston  and  whilst  there  called  on  the  East- 
ern Talking  Machine  Co.,  Victor  distributors  in 
that  city. 

The  higher  priced  models  of  Sonora  and  Co- 
lumbia machines  are  meeting  with  favor,  said 
Charles  Culross,  who  handles  these  makes  to 
good  advantage.  The  Sonora  Jewel  needle  is 
proving  exceptionally  popular  and  where  one 
is  sold  it  always  means  one  more  to  another 
buyer. 

Wm.  Lee,  Ltd.,  has  opened  up  at  618-622  St. 
Catherine  street  West,  and  will  feature  the  Edi- 
son Amberola,  Columbia  Grafonola  and  Stewart 
machines,  besides  giving  special  attention  to  the 
repairing  of  talking-  mac',  ines. 

The  Rossignol  Talking  Machine  Co.,  51  St. 
Paul  street  West,  has  placed  on  the  market  a 
machine  wholesaling  at  $7.50  upwards. 

The  remarkable  growth  of  the  talking  machine 
department  of  Layton  Bros.,  Edison  and  Colum- 
bia dealers,  has  rendered  it  necessary  to  remove 
this  department  from  the  second  floor  to  the 
ground  floor.    It  will  be  greatly  enlarged  and 


modernized  in  keeping  with  the  high-class  lines 
handled  by  this  house.  Seven  soundproof  booths 
each  eight  by  six  with  a  special  process  of  ven- 
tilization  will  be  installed. 

That  the  summer  camp  and  summer  home 
business  is  productive  of  good  business  is  evi- 
denced by  the  fact  that  the  Berliner  Gramophone 
Co.,  Ltd.,  business  in  this  regard  is  growing 
larger  every  year  in  the  demand  for  Victor  talk- 
ing machines  and  records. 

JOINS  BOARD  OF  DIRECTORS 

John  N.  Beach,  Prominent  in  Insurance  and 
Business  Circles,  Elected  Director  of  the 
Sonora  Phonograph  Corp. 

At  a  recent  meeting  of  the  board  of  directors 
of  the  Sonora  Phonograph  Corp.  a  vacancy  was 
filled  by  the  unanimous  election  of  John  N. 
Beach. 

Mr.  Beach  is  very  well  known  in  commercial 
circles,  having  been  actively  engaged  for  many 
years.  At  present  he  is  one  of  the  directors  of 
the  Equitable  Life  Assurance  Co.,  and  also  a  di- 
rector of  the  Atlantic  Mutual  Marine  Insurance 
Co.,  and  is  president  of  the  Lord's  Court  Build- 
ing, 27  Williams  street,  and  is  affiliated  with 
numerous  other  large  enterprises.  Mr.  Beach 
will  form  a  valuable  acquisition  to  the  present 
board  of  the  Sonora. 

HERRINQTON'S  ATTRACTIVE  STORE 

Norman  W.  Herrington  held  a  formal  open- 
ing of  his  very  attractive  talking  machine  store 
at  1218  Kings  Highway,  Brooklyn,  N.  Y.,  on 
July  19.  The  store,  which  is  newly  built,  is 
finished  in  mahogany  and  white  with  three  sound 
proof  rooms  and  a  floor  space  100  feet  square, 
which  is  used  for  the  display  and  sale  of  Sonora 
phonographs,  Columbia  Grafonolas  and  a  com- 
plete line  of  records.  Mr.  Herrington  is  getting 
in  touch  through  correspondence  with  the  people 
of  his  locality,  and  so  far  is  doing  an  excellent 
business. 


METAL  BACK  ALBUMS 

Give  300  %  More  Service  Than  Any  Other  Album 
THEY  ARE  PATENTED 

No  other  Album  like  it  has  been  or  can  be  manufactured 

Send  for  Sample 

NEW  YORK  ALBUM  &  CARD  CO.,  23  Lispenard  St.,  New  York 


THE    TALKING    MACHINE  WORLD 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 

Oak 


Victrola  IX,  $50 

Mahogany  or  oak 


Victrola  supremacy 
all  the  time  and  everywhere 


Viewed  from  the  standpoint  of 
musical  art,  judged  by  the  character 
and  prestige  of  the  stores  that  handle 
it,  measured  in  dollars  for  its  ability 
as  a  profit-producer,  the  Victrola  is 
supreme. 


mi 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  u.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played -only 
with  V ictor  Needles  or  Tungs-tone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


I  7 


Ft 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


8 


THE    TALKING    MACHINE  WORLD 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 

J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,  Business  Manager 

Trade  Representatives:     Glad  Henderson,  C.  Chace.  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush,  V.  D.  Walsh 

Boston:  John  H.   Wilson,   324  Washington  Street. 
Chicago  Office:  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  5774. 
London,  Eng.,  Office:  2  Gresham  Buildings,  Basinghall  St.   W.  Lionel  Sturdy,  Mgr. 

The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities  throughout  America. 

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.75.    Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.    Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

NOTICE  TO  ADVERTISERS.-Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones  —  Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  AUGUST  15, 1916 

WHILE  it  is  customary  at  this  season  of  the  year  for  busi- 
ness men  in  all  lines  of  trade  to  slow  up  in  their  plans  of 
business  promotion,  it  must  be  admitted  that  there  has  been 
little  of  this  in  evidence  in  the  talking  machine  trade  during  the 
present  summer  months,  for  great  activity  is  reported  from  al- 
most every  section  of  the  country.  The  greater  employment  of 
labor  and  the  more  general  diffusion  of  money  among  the  people 
has  been  prolific  of  results  to  the  talking  machine  men. 

Relaxation  from  business  pressure  is  a  very  necessary  re- 
quirement during  the  heated  months.  It  is  good  for  the  mind 
and  the  body,  and  every  man  should  have  a  vacation,  but  to  ac- 
complish this  it  is  not  necessary  for  business  houses  to  shut  off 
steam  or  permit  their  business  to  lay  idle. 

The  modern  business  organization  should  be  so  well  ar- 
ranged that,  whether  in  the  wholesale  or  retail  lines,  everything 
progresses  during  the  summer  season  just  as  well  as  the  winter 
season,  and  it  is  the  man  who  wisely  makes  business  plans  for 
all  seasons  who  usually  wins  out. 

It  will  be  noted  that  the  business  houses  who  have  carried 
on  very  active  campaigns  during  the  summer  months  are  now 
being  rewarded  by  increased  business.  There  can  be  no  resting 
on  laurels  won  in  any  season,  but  just  the  same  the  plan  of 
operation  should  call  for  every  member  of  the  force  getting  an 
opportunity  of  resting  up  and  receiving  mental  and  physical  re- 
juvenation so  that  the  entire  force  is  ready  for  the  business  ac- 
tivities of  the  fall  season  with  renewed  energy. 

AS  is  universally  recognized,  the  wonderful  talking  machine 
business  of  to-day  has  been  built  upon  advertising — adver- 
tising that  has  been  increased  in  extent  constantly  with  the  pass- 
ing of  years  and  which  was  actually  increased  when  those  en- 
gaged in  other  lines  of  business  were  close  to  panic  and  preached 
retrenchment.  In  the  history  of  American  business  there  are 
few,  if  any,  more  convincing  examples  of  the  power  of  publicity, 
carefully  thought  out  and  courageously  carried  out.  As  the 
demand  for  talking  machines  and  records  increased  and  swamped 
the  facilities  of  the  factories,  despite  frequent  large  additions  to 
buildings  and  equipment,  the  question  has  frequently  been  asked 
"Why  increase  instead  of  decrease  the  advertising  when  the  pres- 
ent demand  can  only  be  met  in  part?"  The  real  explanation  of 
this  apparently  paradoxical  condition  was  offered  by  one  of  the 
officials  of  the  Victor  Co.,  in  an  address  at  the  Atlantic  City 
convention  when  he  said:  "We  are  increasing  our  advertising 
appropriation  by  several  hundred  thousand  dollars  this  year,  not 


for  the  present  alone,  but  for  the  future.  The  present  demand  is 
far  in  excess  of  the  supply  and  our  advertising  is  designed  to 
make  that  condition,  so  far  as  possible,  a  permanent  one." 


IT  is  a  popular  argument  adduced  by  many  publishers  of  books 
and  magazines  that  the  talking  machine  and  automobile  have 
been  potent  factors  in  destroying  the  reading  habit  among  all 
classes  of  people.  While  a  casual  consideration  of  these  fore- 
bodings, corroborated  as  they  are  by  certain  superficial  symp- 
toms of  a  changing  public  taste,  suggests  something  of  credibility 
in  the  theory  upon  which  they  are  based,  yet  facts  are  neces- 
sarily more  convincing  than  theory.  For  instance,  one  New 
York  publishing  house  announced  recently  that  its  bindery  has 
orders  now  for  one  million  books  beyond  those  it  would  normally 
manufacture  in  the  coming  three  months. 

The  obvious  and  important  deduction  to  be  made  from  this 
convincing  evidence  of  book  publishing  activity  is  the  very  simple 
one  that  the  public  demand  for  literature  produced  in  compara- 
tively permanent  form  is  increasing  rather  than  abating. 

As  a  matter  of  fact,  the  popularity  of  the  talking  machine 
has  been  a  great  blessing.  It  has  made  a  great  many  people 
more  content  with  their  homes  and  more  inclined  to  enjoy  a 
good  book  and  at  the  same  time  enjoy  good  music.  It  has  ele- 
vated the  musical  taste  of  the  masses;  it  has  created  a  desire 
for  better  music,  and  this  has  created  a  psychological  condi- 
tion that  has  also  increased  the  desire  for  good  reading. 

This  is  something  rather  hard  to  explain,  but  the  fact  re- 
mains that  anything  which  inclines  to  refinement  in  the  home 
and  produces  a  mental  condition  that  creates  a  demand  for  better 
things,  whether  it  be  furnishings  or  music,  also  inclines  to  the 
demand  for  good  books. 

While  the  popularity  of  the  automobile  may  be  harmful  to 
book  publishers,  because  it  takes  people  away  from  the  home, 
the  talking  machine  should  not  be  included  in  this  category. 

The  advertising  end  of  the  publishing  business  should  ex- 
clude the  talking  machine  when  making  the  argument  all  too 
common  just  now,  that  there  is  a  decline  in  the  tendency  to  read 
good  books. 

During  the  last  twelve  months,  evidence  is  abundant  that 
there  is  a  decided  revival  of  interest  in  good  books,  and  there 
is  every  indication  that  this  interest  will  grow  rather  than  dimin- 
ish. It  is  significant  that  this  increase  has  gone  hand  in  hand 
with  the  increase  in  the  output  of  talking  machines. 


THE  promises  and  predictions  made  by  those  in  charge  of  the 
arrangements  for  the  recent  annual  convention  of  the  Na- 
tional Association  of  Talking  Machine  Jobbers  regarding  the 
attendance  at  and  profitable  character  of  the  sessions  at  Atlantic 
City  were  more  than  fulfilled  at  the  convention  itself.  Never 
before  have  the  jobbers  had  presented  to  them  so  much  detailed 
information  regarding  the  production  and  selling  ends  of  their 
business,  by  those  who  through  close  association  with  the  various 
departments  in  executive  capacities  were  therefore  best  qualified 
to  offer  authentic  information.  The  problems  of  manufacturing 
looked  upon  by  too  many  of  the  jobbers  as  more  or  less  incidental 
took  on  a  new  meaning  Avhen  explained  by  those  who  face  the 
problems  constantly.  Generous  hints  on  how  to  advertise  most 
profitably  and  effectively,  how  to  develop  business  in  the  schools, 
and  how  to  forward  the  cause  of  music  generally  were  given  to 
the  jobbers  in  a  form  that  made  them  usable  and  understandable. 
All  this  was  topped  off  by  a  tour  of  inspection  of  the  great  Victor 
plant,  and  much  of  the  work  previously  explained  by  department 
heads  was  actually  witnessed. 

Although  the  usual  attractive  entertainments  at  Atlantic  City 
and  Philadelphia  were  enjoyed  to  the  utmost,  the  conventionists 
for  the  most  part  attended  the  meetings  with  deep  appreciation 
of  the  importance  attached  thereto,  and  carried  away  with  them 
a  fund  of  new  ideas  that  should  manifest  itself  in  a  more  than 
normal  increase  of  business  during  the  coming  year. 

The  convention  went  far  to  prove  that  the  talking  machine 
industry  is  not  built  on  the  hit  or  miss  plan.  It  has  its  manufac: 
turing  and  sales  problems  and  a  future  to  be  protected  just  as 
any  other  business  and  the  wonderful  success  that  has  come  to 
those  who  have  stuck  to  the  business  during  the  past  years  has 
not  been  the  result  of  sheer  luck,  but  rather  the  result  of  intelli- 
gent and  expensive  exploitation  work  carried  on  by  those  ranking 


THE    TALKING    MACHINE  WORLD 


9 


as  pioneers  in  the  trade,  and  is  indicative  of  a  spirit  of  confidence 
in  the  future  of  the  business  that  has  seldom  been  seen. 

Those  who  for  any  reason  were  unable  to  be  present  at  the 
Atlantic  City  meetings  will  do  well  to  re-read  and  study  the  com- 
plete reports  of  the  sessions  published  in  The  World  last  month. 
Therein  is  to  be  found  material  that  will  prove  highly  valuable 
in  developing  business  in  the  months  to  come. 


A TALKING  machine  dealer,  located  in  a  Western  city,  who 
has  won  quite  a  reputation  as  a  salesman  as  well  as  an  ex- 
ecutive, was  a  visitor  to  the  sanctum  of  The  World  the  other 
day,  and  when  cross-examined  as  to  what  peculiar  talents  or 
gifts  he  possesses  that  enable  him  to  score  such  a  special  success 
in  his  field,  he  stated  that  there  was  nothing  remarkable 
about  his  accomplishments  other  than  the  fact  that  he  had  made 
it  an  object,  whenever  he  had  a  holiday,  of  seeking  trade  infor- 
mation, of  broadening  his  knowledge  of  men  and  things. 

In  quite  a  friendly  way  he  would  call  upon  local  retailers, 
sometimes  as  a  customer,  sometimes  as  a  visitor.  He  would  note 
how  he  was  received,  how  the  salesman  "talked  up"  the  lines 
about  which  he  inquired,  and  how  his  demands  in  general  were 
met.  He  thus  acquired  much  valuable  information  which  he 
utilized  when  he  got  back  to  his  own  warerooms.  His  experi- 
ences were  many  and  varied,  and  some  of  them  induced  him  to 
modify  his  own  methods  very  considerably ;  for  he  remarked 
that  to  stand  in  the  warerooms  of  another  man  was  like  seeing 
himself  as  others  saw  him,  and  he  never  failed  to  profit  by  the 
lesson. 

There  is  a  moral  here  which  is  so  transparent  that  there  is 
hardly  need  for  elucidation — it  means  that  the  merchant  or 
salesman  who  desires  to  become  an  adept  at  his  business  must 
not  be  content  with  his  own  theory  of  doing  things,  but  rather 
find  out  by  practical  example  whether  someone  else  is  not  doing 
things  better. 

No  man  has  yet  been  able  to  know  everything,  and  the 
egotistic  salesman  who  thinks  that  his  sales  methods  cannot  be 
excelled  is  rather  a  dangerous  personality  in  any  business,  for 
he  never  seeks  to  learn.  What  a  contrast  is  to  be  found  in  the 
man  who  realizes  that  he  knows  his  business  pretty  thoroughly, 
but  who  always  seeks  for  suggestions  and  who  never  fails  to 
adopt  a  better  plan  of  doing  things  when  he  learns  of  them. 

It  is  hardly  necessary  to  say  that  the  Western  merchant 
above  referred  to  has  built  up  a  very  fine  business,  and,  as  might 
be  expected,  he  is  affiliated  with  lines  of  national  reputation,  the 
sales  of  which  add  to  his  standing  in  the  community. 

THIS  is  an  age  of  ideas.    Never  before  in  the  history  of  the 
world  has  there  been  such  an  urgent  and  increasing  demand 
for  bright  thoughts  of  a  commercial  nature. 

The  competition  which  yearly  draws  the  lines  of  trade 
tighter,  and  sifts  men  and  affairs  with  a  relentless  force,  turns 


the  business  mind  upon  some  new  object  with  which  to  strike 
out  from  the  crowded  highway  into  an  unbeaten  path  toward 
success. 

In  every  office,  store  and  shop  throughout  the  wide  world 
there  is  somebody  who  is  continually  thinking  and  seeking  for 
an  idea  which  will  help  his-affairs.  The  clergyman  is  thinking 
of  an  idea  which  will  extend  his  influence.  The  physician,  as 
he  sits  by  the  bedside,  is  seeking  for  some  new  idea  which  will 
aid  nature.  The  banker  is  puzzling  his  brain  for  an  idea  which 
will  master  finance,  and  talking  machine  manufacturers,  jobbers 
and  dealers  are  on  the  still  hunt  for  ideas  to  improve  their  busi- 
ness. It  only  requires  a  mere  idea,  if  it  is  a  perfect  one,  to  pre- 
pare the  foundation  for  a  great  success ;  but,  like  inventions, 
ideas  which  stand  the  test  of  practice  are  rare  indeed. 

Men  who  have  that  peculiar  faculty  which  enables  them  to 
so  apply  old  principles  to  new  purposes  as  to  produce  a  novel 
idea  or  method  are  the  sort  of  inventors  whom  the  world  admires 
and  rewards. 

It  is  said  that  ninety  out  of  every  one  hundred  business  men 
fail  who  continue  in  a  given  line  for  a  term  of  years,  and  the 
majority  of  those  who  do  succeed  will  tell  you  that  a  new  idea 
which  turned  the  current  of  their  thoughts  was  the  keystone  of 
their  prosperity. 

IN  no  branch  of  the  music  trade  industry  is  more  attention  being 
given  to  the  value  of  window  display  than  in  the  talking  ma- 
chine trade.  As  a  matter  of  fact  the  window  as  a  sales  factor  is 
a  topic  that  is  of  continuous  interest  and  one  which  is  engaging 
the  attention  of  the  best  minds  in  all  lines  of  industry  to-day. 
While  it  is  only  one  of  a  number  of  factors  that  contribute  to  a 
store's  success,  yet  it  is  a  vital  one,  because  the  window  is  a 
continuous  trade  promoter  day  and  night,  and  where  the  mer- 
chant gives  it  intelligent  attention,  it  is  bound  to  be  a  profit- 
maker.  As  someone  said  recently :  Don't  be  afraid  to  be  seen 
looking  straight  into  your  competitor's  window  and  look  delib- 
erately, too,  for  you  may  there  and  then  discover  the  real  reason 
for  his  success,  for  in  these  days  an  attractively  arranged  window 
is  almost  too  big  an  asset  to  set  a  limit  upon. 

When  you  see  a  whole  front  torn  out  of  a  comparatively  new 
building,  just  to  put  in  a  new  idea  of  a  window,  just  make  up 
your  mind  that  that  merchant  is  a  smart  one.  and  has  discovered 
the  value  of  a  good  looking  window,  and  he  doesn't  care  what  he 
spends  to  build  and  dress  it. 

It  will  pay  to  make  your  windows  look  smart  at  any  cost. 
Make  people  think  they  want  what  they  never  thought  they 
wanted  before,  and  they  will  want  when  they  see  attractive  look- 
ing windows.  Now,  if  you  have  well  digested  this  fact,  and  put 
it  into  execution,  you  have  conquered  a  big  obstacle  to  success. 

You  should  put  your  personality  into  your  show  windows, 
displays  and  your  store,  and  make  them  represent  you  by  having 
everything  therein  look  neat,  attractive  and  dignified. 


DIXSON 

VICTOR  SERVICE 

For  many  years  we  have  helped  dealers  to  grow,  not  only  dealers  in  Victor  talking 
machines,  records  and  supplies,  but  also  dealers  in  Musical  Merchandise  and  Sheet  Music. 

This  experience  is  at  your  service  and  it  is  the  kind  that  has  been  developed  by  actual 
service  on  the  firing  line. 

So  when  you  use  Ditson  Service,  you  secure  the  best.  Let  us  talk  over  a  "Fall  Campaign" 
with  you. 

Oliver  Ditson  Company  Chas.  H.  Ditson  &  Co. 

BOSTON  NEW  YORK 


10 


THE    TALKING    MACHINE  WORLD 


m 


MP 


The  Otto  Heineman  Phonograph  Supply  Co. 


INCORPORATED 


25  WEST  45th  STREET,  NEW  YORK 
FACTORY,  ELYRIA,  OHIO 


ANNOUNCES  THE 

Heineman  Motor  No.  3 

1917  MODEL 

Standard  Motor  for  Floor  Machines 

Now  Ready  for  Delivery 


Two-Thirds  Size  of  Motor 


mi 


Some  of  its  New  Features 


1.  All  bearings  are  hardened,  bur- 
nished and  polished. 

2.  Governor   is   fitted  with  thrust 
bearings. 

3.  Turntable  shaft  on  end,  burnished, 
polished  and  hardened. 


4.  Turntable  with  cast  iron  bushing 
riveted  on. 

5.  Frame  and  spring  barrels  high 
grade  japanned  enamel,  absolutely 
rust  proof. 

6.  Lock  washers  under  every  screw. 


mm  ii  I  i  mum  iiiiiiiiiiiiiii  i  iiiii  imiiiiiiiimiiiimimiiiiimiii 


Qflffhn 


Prtsidcni 


iDIIIIM^ 


THE    TALKING    MACHINE  WORLD 


11 


The  instrumental  line  of  Columbia  Double- 
Disc  Records  gains  a  marked  increase  in 
strength  through  the  announcement  of  the 
first  recordings  by  De  Pachmann,  master 
pianist.  First  recordings  in  the  September 
Columbia  list— out  August  20th. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


BIG  PERCENTAGE  OF  INCREASE  IN  PACIFIC  COAST  TRADE 

Excellent  Reports  Made  for  First  Half  of  Current  Year — Labor  Troubles  Tie  Up  Shipping — 
New  Sonora  "Supreme"  Model  Displayed — Talking  Machine  Men  Now  on  Vacation  Bent 
— Remodeling  Recital  Hall  of  Edison  Shop — Changes  Among  Sales  Staffs — Other  News 


San  Francisco,  Cal.,  August  1. — The  first  half 
year  reports  in  the  San  Francisco  talking  ma- 
chine business  show  a  considerable  increase 
over  the  same  period  a  year  ago.  Some  firms 
report  business  over  the  entire  Coast  territory 
to  be  as  heavy  for  the  first  half  of  the  year  as 
for  the  entire  year  of  1915,  but  on  the  whole  it 
is  perhaps  unsafe  to  claim  there  has  been  more 
than  a  25  per  cent,  increase.  The  greatly  in- 
creased demand  for  records  has  helped  most  to 
swell  the  volume,  and,  of  course,  the  number  of 
cheap  new  machines  on  the  market  is  largely 
responsible  for  the  unusually  heavy  record 
sales.  The  summer  months  are  not  much 
brisker  than  normal  in  most  of  the  local  talking 
machine  departments,  but  spring  business  was 
very  good.  Labor  trouble  in  the  shipping  trades 
has  interfered  with  business  a  great  deal  since 
the  first  of  June  and  the  trouble  is  not  over 
yet,  though  the  situation  has  eased  up  a  great 
deal  in  the  past  two  weeks.  There  was  some 
car  shortage  due  to  the  tying  up  of  water  ship- 
ping, but  the  talking  machine  trade  has  not  suf- 
fered unduly.  Leading  concerns  are  still  ham- 
pered by  their  inability  to  get  sufficient  supplies 
from  the  factories.  This  is  vacation  season  and 
many  dealers  are  away  to  the  mountains  or 
other  summer  retreats.  Talking  machines  seem 
to  be  more  popular  for  dancing  at  the  summer 
resorts  this,  year  than  ever  before. 

Displaying  the  Sonora  "Supreme" 

The  San  Francisco  branch  of  the  Sonora 
Phonograph  Corp.  has  now  on  display  one  of 
the  magnificent  thousand-dollar  phonographs, 
the  "Supreme,"  at  its  Geary  street  sales  rooms 
and  it  is  attracting  a  lot  of  attention.  F.  B. 
Travers,  manager  of  the  company,  has  been 
spending  a  very  pleasant  vacation  in  the  High 
Sierras  this  month. 

A.  R.  Pommer  an  Enthusiastic  Golfer 

A.  R.  Pommer,  head  of  the  Pacific  Phono- 
graph Co.,  attended  the  national  golf  tourna- 
ment at  Del  Monte,  Cal.,  this  month.  His  en- 
thusiasm for  the  ancient  and  royal  game  is  just 
as  keen  as  ever. 

O.  N.  Kruschke,  sales  manager  of  the  Pacific 
Phonograph  Co.,  is  at  present  calling  on  the 
trade  up  the  Sacramento  Valley. 

The  Pacific  Phonograph  Co.  reports  business 
up  to  July  first  to  be  greater  than  for  the  whole 
of  last  year,  with  the  best  half  of  the  year  yet 
to  come.  The  record  business  has  been  excep- 
tionally good,  but  the  sale  of  machines  out- 
stripped all  expectations.  The  average  price  of 
the  machines  sold  came  to  over  $125. 

Mrs.  Edwards  Back  to  Edison  Shop 

Josephine  Edwards,  who  has  been  with  the 
Pacific  Phonograph  Co.,  is  now  back  on  the 
floor  of  the  Edison  Shop.  "It  seems  like  home 
to  be  back  here,"  she  remarked,  "and  it  is  most 
pleasing  to  know  that  the  old  customers  have 
not  forgotten  me."    Mrs.  Edwards  has  had  a 


wide  experience  with  Edison  phonographs,  hav- 
ing been  with  the  Edison  Shop  previously  and 
on  the  traveling  sales  force  of  the  Pacific  Phon- 
ograph Co.  Last  year  she  was  in  charge  of 
the  Edison  recital  work  at  the  Panama-Pacific 
Exposition,  playing  the  Edison  diamond  disc 
with  the  Kimball  pipe  organ.  Here  she  at- 
tained considerable  distinction  by  the  high 
order  of  the  entertainment  she  provided  and  won 
recognition  as  one  of  the  ablest  women  in  the 
talking  machine  field  of  the  Pacific  Coast. 

Mrs.  Norris,  who  was  very  popular  as  a  dem- 
onstrator of  the  Edison  phonograph,  is  no 
longer  in  charge  of  the  recitals  at  the  Edison 
Shop.  In  fact,  the  voice  and  phonograph  re- 
citals have  been  discontinued  for  the  summer, 
though  the  weekly  Saturday  record  recital  is 
still  given.  Mrs.  Norris  is  at  present  at  Fresno. 
Remodeling  Recital  Hall 

The  recital  hall  on  the  mezzanine  floor  of  the 
Edison  Shop  is  undergoing  a  radical  transfor- 
mation. Though  beautiful  enough  before,  it 
would  seem,  Manager  Davis  was  not  satisfied, 
and  he  has  spared  no  expense  to  make  the  room 
a  model  for  phonograph  recital  demonstrations. 
The  little  stage  is  being  removed  as  the  eleva- 
tion interfered  with  the  acoustics  somewhat. 
By  the  addition  of  beautiful  draperies  and  play- 
ing from  the  floor  level,  a  better  result  is  ob- 
tainable. The  hall  is  being  redecorated  in  deli- 
cate tints  and  the  floor  will  be  laid  with  a  car- 
pet of  sea-green  and  blue  shades.  New  draperies 
and  upholstered  chairs  will  be  added  also.  And 
not  only  is  the  recital  hall  being  reconstructed, 
but  also  the  private  demonstrating  rooms.  Each 
room,  instead  of  being  bare  of  wall  and  coldly 
business-like,  is  to  be  refurnished  to  resemble  a 
cozy  sitting  room  in  a  private  home.  Pictures 
will  grace  the  walls,  rugs  relieve  the  shining 
hardwood  of  the  floors  and  draperies  and  up- 
holstered furniture  will  further  lend  a  home 
aspect.  Commencing  in  August  daily  recitals 
will  be  given  at  the  Edison  Shop. 

Roger  Haydock,  of  the  Edison  Shop,  who 
has  been  visiting  the  laboratories  of  the  Edison 
Co.,  in  New  Jersey,  has  returned  to  San  Fran- 
cisco. 

Mr.  Storms,  of  the  Pacific  Phonograph  Co., 
is  covering  his  territory  in  the  Watsonville  dis- 
trict. 

In  Charge  of  Dictaphone  Department 

Paul  F.  West,  who  has  been  for  some  years 
the  San  Francisco  manager  of  the  Royal  Type- 
writer Co.,  and  who  has  won  a  splendid  repu- 
tation as  a  sales  campaigner,  is  now  in  charge 
of  the  Dictaphone  department  of  the  Columbia 
Graphophone  Co.,  Pacific  Coast  headquarters 
in  San  Francisco.  Mr.  West  brought  with  him 
from  the  Royal  Typewriter  office  three  of  his 
ablest  assistants  who  are  now  devoting,  their 
energies  and  enthusiasm  to  the  welfare  of  the 
Dictaphone.    These  persons  are:    Miss  McKim, 


who  had  charge  of  the  employment  department 
of  the  Royal  office;  Mr.  Matthews  and  Mr. 
Coombs,  both  of  the  sales  force. 

Fred  A.  Denison  in  the  Northwest 
Fred  A.  Denison,  manager  of  the  Columbia 
Graphophone  Co.,  on  the  Pacific  Coast,  is  mak- 
ing a  trip  through  the  Northwest  this  month  for 
the  purpose  of  visiting  the  various  branches  of 
the  company  in  Seattle,  Portland  and  other 
cities. 

The  local  branch  of  the  Columbia  Co.  has 
been  handicapped  by  the  non-arrival  of  goods 
from  the  factory.  They  are  oversold  on  some 
machines  and  records. 

J.  J.  Black,  manager  of  the  talking  machine 
department  of  the  Wiley  B.  Allen  Co.,  allowed 
himself  a  vacation  this  month  and  spent  the 
time  at  the  Yosemite  Valley.  He  came  back 
greatly  refreshed  in  mind  and  body. 

W.  S.  Gray  with  Domestic  Corp. 

Walter  S.  Gray,  who  is  well  known  in  San 
Francisco  as  the  former  manager  of  the  Co- 
lumbia Graphophone  Co.,  and  who  has  been 
absent  from  the  city  for  several  months,  has 
now  returned  as  the  Pacific  Coast  manager  of 
the  Domestic  Talking  Machine  Corp.,  a  Phila- 
delphia concern.  Mr.  Gray  is  an  old  hand  at  the 
talking  machine  game  and  he  will  lose  no  time 
in  establishing  his  new  line  in  the  Coast  terri- 
tory. The  headquarters  will  be  in  San  Fran- 
cisco, but  no  definite  location  has  been  decided 
upon  as  yet.  Mr.  Gray  intends  to  inaugurate  a 
lively  campaign  for  trade. 


WlPNEY 


MANUFACTURERS  OF 

Turntable 
Felts 

Our  extensive  stock  and  specially 
designed  machinery  enable  us  [to 
offer  you  . 

Quality-Service 
Price 

We  also  want  to  quote  you  on 

Felt  and  Rubber 
Bumpers 

May  we  submit  estimates  on  your  requirements  ? 

THE  WIDNEY  CO. 


Patton  Bldg. 


CHICAGO,  ILL. 


12 


THE    TALKING    MACHINE  WORLD 


i: 


i; 


CHIPPENDALE 
Official  Laboratory  Model 


LOUIS  XV. 
Model  B375 


The  NEW 
EDISON 

is  so  far  above  mechanical  mimicry 
that  it  has  been  accorded  a  place 
(by  over  two  hundred  of  the  lead- 
ing music  critics  of  America) 
among  the  finest  musical  instru- 
ments of  all  time. 

The  Edison  dealer  appreciates  the 
fact  that  such  prestige  carries  great 
weight  with  the  public  and  is  not 
slow  to  take  advantage  of  it.  The 
results  are  seen  in  a  substantial 
and  ever-increasing  business  from 
a  clientele  of  the  most  cultured 
music  lovers. 


SHERATON 

Inlaid 
Model  B275' 


THE    TALKING    MACHINE  WORLD 


13 


The  NEW 
EDISON 

proposition  to  dealers  is  not  hedged 
in  by  petty  considerations  that 
hamper  and  annoy  the  dealer  until 
he  is  more  concerned  about  the  def- 
inition of  his  franchise  than  he  is 
about  his  sales.  The  Edison  dealer 
policy  is  as  broad  and  comprehen- 
sive as  we  know  how  to  make  it. 

When  the  Edison  dealer  proves  by 
results  that  he  is  thoroughly  culti- 
vating his  zone  of  operations,  our 
response  is  such  that,  in  all  fairness, 
he  could  not  ask  more. 

THOMAS  A.  EDISON,  Inc. 

279  Lakeside  Avenue  ORANGE,  N.  J. 


SHERATON 
Without  Inlaid 
Model  C150 


LOUIS  XVI. 
Model  B450 


ADAM 
Model  C200 


14 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


Boston,  Mass.,  August  7. — It  will  come  as 
welcome  news  to  the  talking  machine  trade  at 
large  that  at  last  the  dealers  are  waking  up  to 
the  need  of  purchasing  early  their  fall  stock 
of  goods.  On  several  occasions  this  depart- 
ment has  called  attention  to  the  dilatory  attitude 
of  dealers  in  this  matter.  Mention  of  it,  it  is 
true,  was  more  or  less  inspired  by  some  of  the 
large  distributors  and  jobbers  who  had  tried, 
many  times  in  vain,  to  impress  upon  the  trade 
the  necessity  of  placing  their  orders  early. 
With  this  issue  a  new  situation,  and  an  alto- 
gether encouraging  one,  can  be  recorded.  Al- 
ready stacks  of  orders,  as  one  large  house  ex- 
presses it,  are  on  hand  for  delivery  any  time 
from  now  on  into  the  fall.  These  find  their 
way  quickly  to  the  factories  and  the  rush  of 
business  reported  from  the  home  establish- 
ments is  said  to  exceed  for  this  time  anything 
that  the  business  has  yet  known.  The  indica- 
tions, therefore,  are  for  an  enormous  business 
this  fall  and  winter  and  it  will  be  sad  sledding 
for  those  who  have  not  got  early  on  the  band 
wagon. 

Busy  Times  with  Pardee-Ellenberger  Co. 

Manager  Frederick  H.  Silliman,  of  the  Pardee- 
Ellenberger  Co.,  has  not  as  yet  found  time  to 
get  away  on  a  vacation,  because,  as  he  says, 
there  is  too  much  business,  and  it  looks  just 
now  as  though  the  house  would  be  all  sold  out 
before  fall.  He  adds  that  the  firm  is  experi- 
encing a  regular  Christmas  rush  and  the  indica- 
tions are  that  with  the  present  demand  for 
goods  keeping  up  there  is  to  be  a  very  large 
fall  business.  Mr.  Silliman  has  one  vacation 
consolation.  He  is  enjoying  week-end  trips  in 
his  new  automobile  and  this  gives  him  a  wel- 
come respite  from  business.  W.  O.  Pardee, 
head  of  the  company,  was  over  in  town  the 
other  day  and  told  your  correspondent  that  he 
was  planning  to  go  to  Chocura,  N.  H.,  about 
the  12th  of  the  month. 

Big  Columbia  Improvements  Under  Way 

Improvements  of  a  rather  extensive  character 
are  again  under  way  at  the  Columbia  Grapho- 
phone  Co.'s  Tremont  street  quarters,  and  one 
wonders  if  there  is  ever  to  be  an  end  to  the 
changes.  But  they  are  demanded  by  the  tre- 
mendous growth  of  the  Columbia  business, 
which  is  increasing  surprisingly  under  the  con- 
stant eye  of  Manager  Arthur  Erisman.  At  the 
rear  of  the  ground  floor  there  is  a  new  record 
room  being  built  which  will  ease  the  front  of 


the  store  considerably  as  the  records  hereto- 
fore have  been  kept  there.  At  the  forward  end 
of  the  floor  new  demonstration  booths  are  being 
constructed  and  these  are  likely  to  be  constantly 
occupied.  With  the  three  new  ones  there  will 
be  perhaps  the  largest  number  of  booths  of 
any  talking  machine  quarters  in  the  city.  The 
foreign  record  department  has  about  tripled  in 
the  past  year,  which  is  a  good  indication  of  the 
growth  of  business.  Other  alterations,  too,  are 
under  way  on  an  upper  floor,  which  lately  was 
leased  to  meet  the  growing  demands  of  busi- 
ness. Manager  Erisman,  who  has  not  taken  a 
vacation  for  several  years,  left  last  night  for 
Lake  Sunapee,  N.  H.,  where  he  and  his  wife 
and  child  will  remain  for  a  few  weeks. 

Fred  Erisman,  brother  of  Manager  Arthur 
Erisman,  of  the  Columbia  Co.,  is  about  finish- 
ing his  two  weeks'  vacation.  He  has  had  as  his 
guests  at  his  new  home  in  Winchester,  his  two 
brothers,  Malcolm  and  Albert  Erisman,  both 
from  Philadelphia,  and  they  have  been  let  in 
on  the  ground  floor  in  seeing  the  wonders  of 
Boston.  A  visitor  at  the  Columbia  quarters 
a  week  ago  was  W.  C.  Fuhri,  the  United  States 
manager  of  the  Columbia  Co.  Three  new  women 
have  been  added  in  the  past  week  to  the  book- 
keeping department  of  the  company. 

M.  Steinert  Co.  Happenings 

With  a  well-organized  force,  Manager  Arthur 
Royer,  of  M.  Steinert  &  Sons  Co.,  is  able  to 
despatch  business  at  a  rapid  rate  these  days. 
System  is  his  watchword  and  it  is  seldom  that 
the  machinery  of  business  needs  oiling  in  his 
offices  and  warerooms.  Manager  Royer  re- 
turned a  few  days  ago  from  Connecticut,  where 
he  visited  several  cities  on  a  business  trip.  He 
tells  some  great  stories  of  the  prosperity  of  the 
manufacturing  centers  of  that  State,  where  the 
manufacture  of  war  munitions  has  been  a  tre- 
mendous stimulus  to  business  activity.  He  re- 
mained home  only  a  few  days  when  he  started 
off  in  his  car  for  Canada,  where  he  and  his  fam- 
ily have  spent  their  vacation  for  several  sum- 
mers. Mr.  Royer  will  go  to  Murray  Bay  and 
several  of  the  places  along  the  St.  Lawrence 
river. 

New  Ditson  Building  Under  Way 

The  old  building  on  the  site  of  which  the 
Oliver  Ditson  Co.  is  about  to  put  its  new  struc- 
ture is  finally  razed  and  definite  building  opera- 
tions will  now  be  begun.  Manager  Henry  H. 
Winkelman,  of  the  Victor  department,  is  eagerly 


looking  forward  to  the  time  when  he  will  be 
occupying  his  new  quarters,  which  promise  to 
be  wonderfully  well  adapted  to  his  growing 
Victor  business.  Mr.  Winkelman  is  planning 
to  go  on  his  vacation  the  latter  half  of  August 
and  will  take  his  family  to  Maine.  Otto  A. 
Piesendel,  Mr.  Winkelman's  valued  right-hand 
man,  is  already  away  at  Long  Beach,  Gloucester, 
where  his  family  preceded  him. 

Closed  Excellent  July  Business 

There  was  a  very  good  July  business  in  both 
Edison  and  Victor  goods  at  the  warerooms  of 
George  Lincoln  Parker,  besides  many  pros- 
pects ahead.  Manager  John  Alsen  thinks  that 
the  prospects  are  good  for  a  large  fall  business. 
A  scarcity  in  the  receipt  of  machines  is  what 
constitutes  the  element  of  worry  just  now. 
Mr.  Alsen  left  a  couple  of  days  ago  for  South- 
port,  Me.,  where  he  is  to  be  the  guest  of  the 
Eastern  Talking  Machine  boys  at  their  cottage, 
"  'Tis  Ours,"  where  they  have  enjoyed  them- 
selves for  several  seasons. 

Activity  with  the  Eastern  Co. 

Speaking  of  the  Eastern  Co.'s  boys,  the  first 
contingent  already  .has  left  for  the  Southport 
camp,  these  being  Ed  Welch  and  Jerry  Spillane. 
As  the  warm  weather  is  again  upon  us,  they  are 
going  away  in  the  nick  of  time.  These  boys 
will  constitute  a  merry  bunch. 

Business  at  the  Eastern  Co.'s  Tremont  store 
is  all  that  had  been  anticipated  for  July. 
Manager  Elton  Taft's  son,  Elton,  Jr.,  who  is  a 
student,  is  in  the  store  this  summer  getting  some 
business  experience.  He  will  go  back  to  school 
at  the  beginning  of  the  fall  season. 

A  Visitor  from  Montreal 

Harry  Brown,  who  is  pleasantly  remembered 
in  Boston  when  he  was  with  the  Eastern  Talk- 
ing Machine  Co.,  is  expected  in  town  about  the 
12th  of  the  month.  Mr.  Brown  has  been  lo- 
cated in  Montreal  for  the  past  few  years,  where 
he  has  been  able  to  build  up  a  splendid  business. 
George  Reese,  who  is  associated  with  friend 
Brown,  was  a  caller  on  the  Boston  trade  last 
week. 

Alterations  at  the  Osgood  Co.  Establishment 

The  Victor,  Edison  and  Columbia  depart- 
ments at  the  furniture  store  of  the  C.  E.  Osgood 
Co.  are  being  extensively  remodeled  and  redeco- 
rated, and  in  a  week  or  so  it  will  be  in  hand- 
some shape  to  welcome  customers.  Manager 
Chester  J.  Sylvester  has  watched  carefully  the 
details  of  remodelling  and   has  decided  on  a 


RE-CREATION— Edison's  New  Art,  has  secured  for  the  New 
EDISON  Diamond  Disc  Phonograph  the  stamp  of  unqualified 
approval  from  the  cultured  music  lover  who  turns  a  deaf  ear 
toward  anything  that  smacks  of  mechanical  reproduction — the 
critic  who  will  have  nothing  short  of  the  actual  RE-CREATION 
of  musical  sound.  Added  to  this  is  the  fact  that  every  Edison 
dealer  has  plenty  of  "elbow  room." 

(From  a  recent  advertisement  by  Thomas  A.  Edison,  Inc.) 

We  can  add  to,  but  not  strengthen  the  truthfulness  and  accuracy  of 
the  foregoing.  We  can  say,  however,  that  two  P-E  Services  are  at  your 
disposal— each  a  separate  organization  of  post-graduate  experience. 


THE  PARDEE-ELLENBERGER  CO.,  INC. 

Edison  Jobbers  for  New  England,  with  complete  wholesale  offices  at 

BOSTON   and   NEW  HAVEN 


THE   TALKING   MACHINE   WORLD  15 

THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND— (Continued  from  page  14) 


scheme  of  white  and  old  gold  for  the  wall-fin- 
ishing interior.  There  is  a  new  Colonial  en- 
trance, which  is  flanked  with  white  Corinthian 
columns,  which  give  quite  an  imposing  effect. 
Mr.  Sylvester,  who  is  spending  the  summer  at 
Winthrop,  will  go  on  his  vacation  the  latter 
part  of  August  and  will  take  with  him  his 
brother,  Roy,  who  is  with  the  Columbia  Co. 
Louis  Samuels,  of  Manager  Sylvester's  staff,  is 
taking  his  vacation  in  Montreal.  The  summer 
business  thus  far  in  this  department  has  been 
very  satisfactory. 

Expanding  Its  Department 

The  large  furniture  store  of  A.  McArthur  & 
Co.  is  largely  increasing  its  Columbia  and  Vic- 
tor departments  and  four  soundproof  rooms 
are  being  added  to  the  equipment.  The  de- 
partment is  being  removed  to  near  the  main 
entrance  so  that  no  customers  entering  the 
store  can  escape  coming  into  immediate  con- 
tact wTith  it. 

Enjoying  Increased  Facilities 

With  increased  facilities  for  handling  busi- 
ness, the  talking  machine  department  of  the 
Iver  Johnson  Sporting  Goods  Co.,  at  155  Wash- 
ington street,  is  making  marked  progress. 
Manager  Arthur  W.  Chamberlain  is  just  now 
on  his  vacation  at  New  Found  Lake,  N.  H., 
where  he  has  been  for  several  seasons. 

Nelson  Furbush  on  Vacation 

Nelson  Furbush,  of  the  Furbush-Davis  Co., 
on  Boylston  street,  is  making  an  extended  visit 
at  his  father's  farm  in  Freedom,  N.  H.  Mr. 
Furbush  became  ill  while  attending  the  New 
York  convention  and  ptomaine  poisoning  de- 
veloped which  kept  him  confined  to  his  home 
for  several  weeks.  He  will  return  to  town  the 
latter  part  of  August. 

Steinert's  Camp  Scene  Window 

A  camp  scene  with  all  the  accessories  for  a 
pleasant  week-end  rest  is  being  shown  in  the 
Boylston  street  windows  of  the  M.  Steinert  & 
Sons  Co.  There  is  the  tent  with  a  comfort- 
able looking  cot  inside,  fire  and  cooking  uten- 
sils, canoe  and  gun.  The  expression  of  the  man 
standing  by  the  tent  tells  of  pleasant  memories 
and  equally  happy  anticipations.  Of  course,  a 
camp  is  not  complete  without  a  talking  machine, 
so  here  is  a  Victor. 

Larger  Vocalion  Quarters 

Business  at  the  Vocalion  headquarters  keeps 
right  along  despite  summerish  weather.  Man- 
ager R.  S.  Hibshman  is  about  to  branch  out  in 
a  larger  degree  and  his  company  has  leased  the 
whole  of  the  building  it  now  occupies,  and  will 
carry  the  Weber  pianos,  in  addition  to  the  Vo- 
calion phonogragh. 

SELLING  HIGH-PRICED  GOODS  PAYS 

Letters  from  Two  Competing  Dealers  in  One 
City  Offer  Proof  of  Fact  to  A.  C.  Erisman— 
Imparts  Some  Excellent  Sales  Advice 

Boston,  Mass.,  August  7. — Two  letters  of  more 
than  passing  interest  from  Columbia  dealers  in 
the  same  city  were  received  recently  at  the  of- 
fice of  Arthur  C.  Erisman,  New  England  district 
manager  for  the  Columbia  Graphophone  Co. 
One  read:  "Send  us  some  more  200's,  also  some 
225  E's.  These  higher  priced  machines  are  our 
very  best  sellers."  The  other  read:  "We  have 
a  $200  machine  we  want  to  exchange  for  four 
50's — send  us  some  small  machines  in  exchange 
for  the  higher  priced  instrument,  our  trade 
won't  purchase  anything  beyond  $50  or  $75 
models. 

Naturally  dealer  No.  1  was  making  the  big 
profits  in  that  particular  city.  Mr.  Erisman, 
carefully  weighing  the  letter  from  dealer  No.  2, 
immediately  wrote  him  a  letter  which  brought 
the  following  reply  the  next  day:  "Your  letter 
received — along  the  line  of  your  suggestions  we 
sold  the  200  and  took  an  order  for  another.  We 
will  make  it  a  point  to  talk  these  high  grade 
machines.    It  pays." 

In  view  of  the  above  it  is  interesting  to  read 
Mr.  Erisman's  letter,  which  was  as  follows: 
"Our  Boston  sales  force  are  adepts  at  selling 
'de  luxe.'    As  salesmen,  no  doubt  every  one  of 


you  Columbia  dealers  is  equally  adept.  All  you 
need  is  a  hint. 

"We  never  ask  a  man  what  priced  instrument 
he  wants.  We  take  him  immediately  to  a  spe- 
cially displayed  350.  Record  A-1735  is  kept  on 
this  machine  for  demonstration.  We  play  it  at 
once  and  no  time  is  allowed  the  customer  to 
talk  price.    The  salesman  shows  the  fascinations 


Arthur  C.  Erisman 

of  this  style  instrument.  He  talks  of  the  enor- 
mous tone  chamber,  artistic  design,  delights  of 
such  an  instrument  in  the  home  and  at  this 
point  (one  always  being  in  his  pocket)  produces 
an  order  book  and  pencil.  The  salesman  who  at- 
tacks the  day's  duties  without  an  order  book 
does  not  deserve  the  title.  Produced  at  the 
right  time  in  the  right  way  it  will  win  many  a 
battle. 

"At  this  point  we  mention  the  price — $350 — 
and  compare  it  with  the  $500  or  $600  the  man 
would  pay  for  a  piano,  pointing  out  that  the 
$350  purchases  the  very  epitome  of  perfection 


in  a  Grafonola.  Also  it  is  pointed  out  the  Grafo- 
nola  brings  'all  the  music  of  all  the  world.'  If 
a  customer  says  here  that  $350  is  more  than  he 
cares  to  pay  at  present  we  have  a  200  or  225-E 
flanking"  the  grand  and  offer  these  types  with 
the  privilege  of  exchange  for  a  grand  within 
ninety  days — and  nine  times  out  of  eleven  we 
sell  at  the  very  least  a  110  or  150  and  very  often 
the  200  instead  of  a  35  or  50." 

Mr.  Erisman's  letter  as  quoted  above  is 
worthy  of  close  attention  in  view  of  the  fact 
that  he  has  achieved  unusual  success  with  the 
higher  priced  machines.  From  his  very  first 
entrance  into  the  talking  machine  business  he 
realized  that  concentration  on  the  sale  of  the 
better  class  of  machines  would  pay  handsome 
dividends  all  along  the  line. 

As  Mr.  Erisman  has  often  pointed  out  to  his 
associates  and  the  Columbia  dealers  in  his  ter- 
ritory, a  $200  or  $150  machine  in  the  home  will 
mean  a  better  satisfied  customer,  will  raise  the 
standard  of  record  sales,  will  prove  a  thousand 
fold  better  advertisement  for  the  dealer's  store, 
and  a  lot  more  money  for  the  dealer. 

FORREST  GIVING  VICTOR  RECITALS 

Lawrence,  Mass.,  August  8. — J.  J.  Forrest,  Victor 
dealer  of  this  city,  has  been  attracting  consid- 
erable attention  to  his  establishment  by  giving 
informal  concerts,  featuring  selections  by  local 
artists,  together  with  a  carefully  chosen  pro- 
gram of  Victor  records.  Mr.  Forrest  pays  par- 
ticular attention  to  the  records  which  he  uses 
at  these  concerts,  in  order  that  the  audience 
may  obtain  some  idea  of  the  unlimited  scope 
of  the  Victor  repertoire.  A  recent  program 
featured  Victor  records  made  by  John  McCor- 
mack,  Sousa's  Band,  Caruso,  Fritz  Kreisler,  the 
Victor  Orchestra  and  the  Peerless  Quartet. 

The  Secretary  of  State  at  Wilmington,  Del., 
granted  a  charter  of  incorporation  last  week 
to  the  Metronola  Phonograph  Co.,  which  will 
make  and  sell  talking  machines. 


Needle  Questions 

1.  Who  made  the  first  needle? 

2.  Who  makes  the  most  needles  ? 

3.  Who  has  the  largest  needle  factory? 

4.  Who  makes  the  best  needles? 

5.  Who  uses  special  needle  steel? 

6.  Who  does  the  biggest  export  needle  trade? 

7.  Who  shipped  63,000,000  needles  in  1  0  days? 

8.  Where  should  I  buy  my  needles? 

Eight  Questions  and  ONE  Answer 

W.  H.  BAGSHAW 

LOWELL,  MASS. 


16 


THE    TALKING    MACHINE  WORLD 


Columbia  Record  Prestige  ! 
Columbia  Record  Demand! 

Once  in  a  while  it  is  profitable  to  take  a  sort  of  inventory  <] 
the  reasons  that  justify  the  prestige  that  everybody  recognize) 

We  have  reason  to  be  well  satisfied  that  the  one  word  "tone\ 
explains  it  all — coupled  with  our  very  successful  policy  of  issuii; 
"All  the  hits  while  they  are  hits." 

Take  our  dance  records:  You  as  a  dealer  know  better  than  any- 
one else  that  in  tone,  as  well  as  in  time  and  rhythm,  they  are 
unsurpassed. 

Take  any  one  of  our  instrumental  trios:    What  but  pure,  perfect 
tone  made  this  instant  and  permanent  success? 

Take  our  unmatchable  talking  records:  "Cohen  at  the  Tele- 
phone," or  any  of  the  others.  Had  you  any  idea  that  talking 
records  could  take  hold  in  such  extraordinary  fashion? 

Take  our  recordings  of  the  violin:    Has  the  violin  ever  before 
been  anything  like  so  faithfully  reflected? 

And  Jin  musical  novelties:  What  a  hit  was  made  by  our 
Hawaiian  music,  and  how  the  Marimba  records  sold  and  resold! 

It's  the  tone  of  such  records  as  these  that  has  made  the  presti ,3 
—and  prestige  is  demand. 

And  the  demand  for  Columbia  Grafonolas  and  Columbia  Doubl- 
Disc  Records  has  been  increasing  so  rapidly  that  the  bare  figur  s 
— 80%,  100%,  and  now  200%  increase  over  a  corresponding  peri<i 
of  the  past  year — are  enough  to  convince  any  shrewd  buyer  ail 
seller  of  merchandise  that  the  demand  is  healthy,  natural  and  de- 
pendable and  growing  even  stronger  every  week. 


Columbia  Graphophone  I 

Woolworth  Building,  New  York  f 


THE    TALKING    MACHINE  WORLD 


17 


I 


1 


ipany 


TVTO  other  trade -mark 
means  so  much  to  music 
lovers  as  these  Columbia 
music  notes.  They  are 
more  than  a  commercial 
trade -mark — they  are  a 
symbol.  Trade  on  this  trade- 
mark— Note  the  Notes. 


18 


THE    TALKING    MACHINE  WORLD 


VAN  VEEN  "BED-SET"  SECTIONAL  BOOTHS 


STYLE  "A"  STYLE  "B"  STYLE  "C" 

Van  Veen  Bed-Set  Sectional  Booths  can  be  erected  as  easily  as  a  bed  (no  skilled  labor  required).  Booths  shipped  on  short  notice 
anywhere.  Room  sizes  any  multiple  of  3  feet.  High  grade  finish,  will  match  your  sample  if  desired.  Sound  proof  construction. 
Mail  your  requirements  for  prices  and  descriptive  circulars.     We  design  and  build  complete  interiors. 

ARTHUR  L.  VAN  VEEN  &  CO.,  Marbridge  Bldg.,  Broadway  and  34th  St.,  New  York 


INDIANAPOLIS  TRADE  VERY  ACTIVE 

Hot  Weather  Does  Not  Affect  Talking  Machine 
Business  in  That  City — Dealers  Placing  Big 
Orders  for  Fall — What  the  Various  Concerns 
Have  to  Report  Anent  Conditions 


Indianapolis,  Ind.,  August  3. — In  spite  of  all 
the  freakish  turns  the  weather  has  taken,  the 
local  talking  machine  dealers  are  still  coming 
along  with  reports  of  "better  business  than 
ever."  And  that  is  saying  something,  consider- 
ing the  fact  that  the  past  month  of  July  was  the 
second  hottest  month  in  the  history  of  the 
weather  bureau  here. 

There  has,  of  course,  not  been  a  brisk  de- 
mand for  the  higher  priced  machines,  but  the 
sales  of  the  lower  priced  machines  have  kept  up 
the  total  business. 

The  wholesalers  all  report  that  they  are  filling 
many  summer  orders  from  dealers  who  learned 
last  year  the  folly  of  trying  to  get  orders  filled 


during  the  rush  of  the  winter  months.  Walter 
E.  Kipp,  of  the  Kipp  Phonograph  Co.,  distribu- 
tors of  the  Edison,  says  the  last  month  showed 
a  tremendous  increase  over  July,  1915,  and  that 
the  biggest  worry  continues  to  be  the  difficulty 
in  getting  shipments  fast  enough  from  the  fac- 
tory. 

A.  W.  Roos,  local  manager  for  the  Columbia 
Co.,  has  rented  the  storeroom  next  to  the 
Columbia  store  for  the  purpose  of  maintaining 
a  larger  stock  to  supply  the  dealers  who  do  not 
buy  direct  from  the  factory.  Mr.  Roos  has 
secured  many  summer  orders  from  his  larger 
dealers,  among  them  being  the  D.  Sommers  Co., 
which  has  been  pushing  the  Columbia  machine 
strongly. 

Mr.  Roos  has  not  fully  recovered  from  an 
injury  he  received  when  he  fell  in  the  street 
and  injured  his  leg  several  weeks  ago.  The  ac- 
cident occurred  in  front  of  a  recruiting  station, 
where  Mr.  Roos  had  lent  a  Columbia  machine, 
and  friends  of  Mr.  Roos  say  that  his  attention 


Quick  Service 
for  Victor  Dealers 


There's  no  lost  motion  in  our  organization 
— no  red  tape  methods  in  our  order  depart- 
ment. Everybody  here  is  ready  and  eager 
to  help  you  to  do  business.  When  you 
want  something  in  the  Victor  line  right  oft, 
get  in  touch  with  us. 

Telephone  to  Steinert's 

Oxford  1330 

Remember  that  we  have  the  largest  and 
most  complete  stock  of  Victor  records  in 
New  England,  and  that  it  is  yours  to 

command. 


M.  Steinert  &  Sons  Co. 

35  ARCH  STREET,  BOSTON 


was  so  fixed  on  the  machine  that  he  failed  to 
see  the  curb.'  Mr.  Roos  reports  the  dictaphone 
business  for  the  last  month  as  establishing  a 
new  record  for  Indiana,  with  the  talking  ma- 
chine business  at  least  125  per  cent,  more  than 
July,  1915. 

Frank  Carlin,  of  the  Carlin  Music  Co.,  in 
speaking  of  the  talking  machine  business,  said 
that  he  was  surprised  at  the  way  the  business 
keeps  up  through  the  hot  weather. 

Arnold  E.  Pfeiffer,  manager  of  the  Starr  Piano 
Co.,  is  featuring  the  Starr  phonograph  in  win- 
dow advertising  and  is  getting  results.  At  the 
Pearson  Piano  Co.  it  was  reported  that  the 
talking  machine  department  was  keeping  up  its 
record.  Victor  machines  and  records  swelled 
the  sales  record  for  July  at  the  Fuller- Wagner 
Music  Co. 

E.  L.  Lennox  &  Co.  reports  the  business  in 
Victrolas  and  Edisons  continues  good.  The 
Rex  Talking  Machine  Co.  is  doing  considerable 
advertising  in  the  "movies"  and  with  good  re- 
sults. 

At  the  Aeolian  Co.,  the  Vocalion  is  coming 
right  along  and  it  is  expected  to  be  one  of  the 
leading  sellers  this  fall. 

M.  P.  Tobin,  of  the  Pathe  Phonograph  Co., 
reports  that  his  men  continue  to  bring  in  con- 
tracts with  live  dealers  all  over  the  State. 
Among  those  signed  recently  are  the  W.  A. 
McNaughton  Co.,  of  Muncie;  Frank  A.  Brown, 
piano  merchant  at  Logansport;  The  Osbon  Dry 
Goods  Co.,  of  Noblesville,  and  the  Iroquois 
Drug  Co.,  of  Marion,  Ind. 

The  McNaughton  Co.,  which  runs  one  of  the 
largest  department  stores  in  the  State,  will  han- 
dle the  Pathe  exclusively  and  is  devoting  con- 
siderable space  to  the  talking  machine  depart- 
ment, which  is  under  the  management  of 
Prof.  Harry  Paris. 

At  the  Stewart  Talking  Machine  Co.,  jobbers 
of  the  Victor  line,  business  continues  good. 
Emerson  Knight,-  advertising  manager,  and  the 
sales  force  are  passing  some  of  their  time  these 
hot  days  joking  with  E.  W.  Fortiner,  one  of  the 
Stewart  salesman,  who,  they  say,  has  developed 
the  golf  fever  to  such  a  degree  that  he  is  likely 
at  any  time  to  stop  talking  about  Victrolas  and 
begin  telling  of  his  latest  exploits  on  the  green. 
Fortiner,  however,  insists  that  the  better  the 
golf  player  you  are,  the  better  the  salesman  you 
are,  and  he  is  not  letting  jokes  bother  him  in 
the  least. 


NEW  FILING  AND  INDEXING  SYSTEM 

A  new  system  of  filing  and  ind'exing  records 
has  just  been  introduced  by  Henry  Rosenberg, 
14  Wooster  street,  New  York.  This  system 
which  is  known  as  the  "Indexo"  phono  record 
holders  consists  of  a  set  of  specially  constructed 
holders  which  may  be  stood  on  edge  in  the 
racks  or  laid  in  piles  on  shelves  of  the  cabinet. 
Each  record  is  filed  in  a  separate  holder,  and  the 
names  of  the  records  may  be  written  on  the  in- 
dividual holders,  making  for  maximum  conven- 
ience in  every  way. 


THE    TALKING    MACHINE  WORLD 


19 


^■iiiii  tiii-tniii  [iuMriiMititiiriiiiiiiM[iiMirniii!iinrii:iEn:n][;Tijiimijniitijii[itiiui]MriiijiiiiTii[iLiit]ti[  mi  rEiiiriiisiiiiiiHiiiriiiiiinriiiiiiLiiiJiimiiunnriiiiiiiJMi  [iLni][iiijiiEiiuiiLiiii[  riiiuMiiiiiHniininiiiuuintiitiiiiiiMriiiiiJMtiiiMiiiLJiiiiiiiiiMiiiiiEniiiJMiiriiiiuuriiiinuiiiiiiiiiniiiiiijniiLiiiiiiciiiiiiiJiiLiLiiutiiiriLiicjiiii  nui<r  Liiiiiiiiniiirinnri  innj  nt  itjiniiijiirjtiiirintiii  <^ 

§  ^nmumwnnunitmniiiiiiinnininiuimHiiiiuimniniiiiiiiiiiiiiiHiiiiiiniiiiiHiMMiiuiiiiHiiiiiiiiiiiiiM  i 


B  &  H  FIBRE  NEEDLES 

Announcement 

THE  B  &  H  Fibre  Manufacturing  Com- 
pany, Sole  Owners,  Patentees  and  Manu- 
facturers of  the  Fibre  Needle  are  now  in  a 

position  to  supply  their  specialty  to  such  of  the  trade  as  are 
not  now  ordering  from  the  Victor  Talking  Machine  Company 
or  the  Columbia  Graphophone  Company. 

The  Fibre  Needle  is  today  a  part  and  parcel 
of  the  Talking  Machine  and  Phonograph. 

Its  place  among  needles  is  unique,  in  that  its 
specific  performance  is  different  and  quite 
separate  and  apart  from  any  other. 

The  Fibre  Needle  has  no  competition — it  is 
in  a  class  of  its  own. 

It  has  been  proven  to  be  the  only  needle  that 

does  not  injure  the  record — that  eliminates  "surface  sound"  and 
produces  a  "round  tone." — Three  Facts  to  be  Remembered ! 

The  Fibre  Needle  has  never  failed  to  repay 

the  dealer,  in  terms  of  increased  profits  and  prestige,  for  all 
efforts  expended  in  familiarizing  his  customers  with  its 
many  advantages. 

B  &  H  FIBRE  MFG.  CO. 

33  &  35  W.  Kinzie  Street  CHICAGO 


i  ^■■■■iT[uiiii)iiii]iiiiiiiiiiiiiii]iiiiii]iiTM<niiiiiiiniiitiTiiiiriiiiiiiiTiiiiMiiiiitiriiiiiiiiiiiiiriiiiiiiiriiii[i[iiiiiiiiEiiiiiiriiiiiiMiiTijiiriiiiiir  iiiiiiiiiiiiirinitiiiiiiiiiiniiitiniiliniiiniiiinTiiriiiiiiiiiiiiiiiiiiiiiiniiiiiimitiiiiiiniiitiliiiiliiiiiliHliniiiiiiiiiiiirillliiliiiiiiiiiiiiiiiiiiiiiriiiitiiiiiiiii  iiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiniiiiinHuiiuiiiimitiiiiiiiiiuiiiiiiiiiinianiiiHi urn ituiniuiiiiiiii^  § 

Sum  mrniinnmnnunmmiimninnniiiiimniimninimmlnTiniiiirnnrnrmiirniiniMiiiiiiitiiM  iiiiiiiiiimiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiilinillllllllliraiillliffliiliiiiniraihiinmn 


20 


THE    TALKING    MACHINE  WORLD 


ACTIVE  CONDITIONS  PREVAIL  IN  KANSAS  CITY  TRADE 

Dealers  Who  Attended  Jobbers'  Convention  Enthusiastic  Over  Good  Results  It  Produced — 
Governmental  Safety  Exhibit  Train  Carries  Grafonolas — May,  Stern  &  Co.  Department 
Remodeled — Blackman   Heads   Music    Committee  of  Advertising  Club — General  News 


Kansas  City,  Mo.,  August  4. — A.  A.  Trostler. 
manager  of  the  talking  machine  department  of 
the  Schmelzer  Arms  Co.,  returned  the  morning 
of  July  28  from  the  trip  he  made  following  the 
convention  of  talking  machine  jobbers.  He  was 
accompanied  on  this  trip  by  E.  C.  Rauth,  of  St. 
Louis.  They  went  up  into  Canada,  where  they 
had  a  pleasant  visit  with  the  Berliner  Gramo- 
phone Co.,  at  Montreal,  and  with  other  dealers 
and  jobbers  in  talking  machines.  Coming  back 
to  Detroit,  they  took  the  boat  trip  thence  to 
Chicago.  Mr.  Trostler  is  enthusiastic  over  the 
convention  and  the  good  it  did.  W.  E.  Lyman, 
his  assistant,  efficiently  managed  the  depart- 
ment during  Mr.  Trostler's  absence. 

C.  J.  Schmelzer,  president  of  the  Schmelzer 
Arms  Co.,  who  attended  the  convention  of  talk- 
ing machine  jobbers,  left  Kansas  City  shortly 
after  his  return  from  the  East  for  Colorado, 
where  he  will  take  a  short  vacation. 

The  nine  cars  in  the  safety  exhibit  of  the 
United  States  Government  were  on  side  track 
at  Kansas  City,  two  days  recently.  Each  car  is 
equipped  with  a  Columbia  Grafonola,  and  the 
men  made  a  bee  line  for  the  Columbia  shop  in 
Kansas  City.  Mr.  Standke,  manager  of  the  re- 
tail store,  had  called  at  the  train  as  soon  as 
it  stopped,  and  inquired  as  to  their  needs.  They 
wanted  records.  And  they  stocked  up  with 
almost  a  complete  new  line.  The  machines  have 
been  a  great  treat  for  the  men  with  the  train, 
and  are  kept  going  most  of  the  time.  The 
music  helps  the  men  at  the  work  of  cleaning 
the  cars;  solaces  the  lonesomeness  of  trips,  and 
assuages  the  boredom  of  long  waits  at  small 
towns.  The  train  is  going  westward  again,  and 
these  hot  days  and  nights  the  Grafonolas  are 
expected  to  make  life  bearable. 

E.  E.  McMurtry,  manager  of  the  Kansas  City 
branch  of  the  Columbia  Co.,  went  on  his  vaca- 
tion August  1.  It  was  to  be  a  short  one,  less 
than  a  month.  He  expected  to  find  some  cool 
spots  in  Estes  Park,  Colo. 

Grant  Pauley,  a  partner  in  the  Kroh  Music 
Co.,  of  Muskogee,  Okla.,  visited  the  Columbia 
store  in  Kansas  City  on  his  return  from  a  trip 
East  that  had  included  the  Elks'  convention. 
Mr.  Pauley  is  the  impressario  of  Muskogee,  and 
has  brought  nearly  all  the  great  artists  there. 
He  arranged  for  some  on  this  trip.  The  Kroh 
Co.  handles  Grafonolas  in  Muskogee,  and  the 
visits  of  the  great  artists  are  used,  with  the 
distribution  of  Grafonolas,  to  build  up  in  this 


city  a  desire  and  appreciation  of  music  that  is 
really  wonderful. 

E.  S.  Hall,  of  the  Hall  Music  Co.,  has  found 
the  summer  dull  only  in  spots,  for  the  talking 
machine  and  record  trade;  his  sales  of  Vic- 
trolas  has  exceeded  expectations. 

John  F.  Ditzell,  manager  of  the  talking  ma- 
chine department  of  the  Geo.  B.  Peck  Dry 
Goods  Co.,  with  Mrs.  Ditzell,  has  returned  from 
the  jobbers'  convention  and  several  side  trips. 
They  visited  New  York,  Syracuse,  Washington, 
Philadelphia,  Cleveland  and  Chicago,  in  each 
city  inspecting  the  talking  machine  departments 
of  the  big  stores. 

The  report  was  given  recently  of  the  sending 
of  talking  machines  and  records  to  the  soldiers 
from  Kansas  City  from  the  talking  machine 
department  of  the  Geo.  B.  Peck  Dry  Goods  Co. 
The  machines  and  records  were  gifts  from  Kan- 
sas City  people  to  the  soldiers,  and  were  pur- 
chased at  the  Peck  store — not  given  by  the 
store. 

Charles  M.  Robertson,  in  charge  of  the  talk- 
ing machine  department  of  May,  Stern  &  Co.,  is 
delighted  with  the  new  arrangement  of  the  de- 
partment. The  present  location  is  near  the 
elevator,  and  two  rooms  have  been  provided 
besides  equipment  and  decorations  far  ahead  of 
those  in  the  previous  location  in  the  store.  The 
business  has  responded  to  the  improved  sur- 
roundings. 

An  addition  to  the  Victrola  department  of  the 
Jones  Store  Co.  is  Thomas  W.  Ivey,  recently 
in  the  phonograph  department  of  the  North- 
Mehornay  Furniture  Co.,  and  previously  with 
the  Southwestern  Talking  Machine  Co.,  of 
Dallas,  Tex. 

Harry  B.  Bibb,  manager  of  the  Victrola  de- 
partment of  the  Jones  Store  Co.,  had  to  scramble 
this  summer  to  provide  vacations.  Indeed,  in- 
stead of  reducing  the  number  of  employes,  he 
had  to  find  -extra  help  for  the  record  section. 
In  the  large  business  done  the  more  expensive 
machines  predominate. 

The  Wunderlich  Piano  Co.  accepts  the  sum- 
mer dullness  philosophically,  and  while  keeping 
up  its  usual  pace  of  advertising  and  providing 
attractive  windows,  has  not  spread  out.  "People 
do  not  want  to  stay  indoors  and  listen  to  new 
records,"  said  one  connected  with  the  firm. 
"No  use  fooling  ourselves." 

Music  was  an  important  feature  of  the  annual 
picnic  of  the  Jones  Store  Co.,  at  which  this 


year  more  than  2,000  employes  were  present. 
The  store  closed  for  the  afternoon.  Harry  B. 
Bibb,  manager  of  the  talking  machine  depart- 
ment, was  a  member  of  the  dance  and  the  music 
committees. 

The  talking  machine  department  of  the  Geo. 
B.  Peck  Dry  Goods  Co.  is  planning  an  exten- 
sive campaign  of  advertising,  which  will  proba- 
bly exceed  any  of  the  previous  ones.  The  com- 
pany is  also  planning  to  extend  its  service  in 
an  educational  way  this  fall  and  winter,  when 
school  is  in  session,  and  to  give  the  pupils  and 
teachers  the  fullest  co-operation  towards  the 
knowledge  of  and  appreciation  of  good  music. 

M.  M.  Blackman,  manager  of  the  Edison 
Shop,  of  Kansas  City,  has  been  appointed  chair- 
man of  the  music  committee  of  the  Kansas  City 
Advertising  Club. 

E.  E.  Trower,  of  the  E.  E.  Trower  Music  Co., 
distributor  for  the  Kansas  City  territory  of  the 
Pathephone,  has  made  fine  progress  in  the  or- 
ganizing of  the  district.  The  company  has  its 
salesmen  out,  who  are  locating  the  Pathephone 
in  many  of  the  best  cities.  Mr.  Trower  reports 
conditions  favorable  and  collections  especially 
good. 

William  Volker,  a  large  wholesaler  of  cur- 
tains, draperies,  floor  coverings,  furniture  and 
hardware,  in  Kansas  City,  is  now  handling  the 
Knabe  Crystola  over  all  the  territory  that  the 
firm  covers  with  its  salesmen. 

W.  E.  Rupe,  manager  of  the  Starr  Piano  Co.'s 
Kansas  City  branch,  with  Mrs.  Rupe,  has  gone 
on  a  vacation  to  Grand  Rapids.  They  will  re- 
turn by  way  of  Richmond.  The  trade  at  the 
Kansas  City  branch  has  been  excellent  in  phono- 
graphs and  records  this  summer. 

Miss  Minna  C.  Lee,  who  has  been  with  the 
Kansas  City  branch  of  the  Starr  Piano  Co.  al- 
most since  its  establishment,  was  married  July  8 
to  Mr.  C.  R.  Olson. 

J.  D.  McKenzie,  representing  the  Player- 
phone,  was  in  Kansas  City  recently,  visiting  the 
agents  in  this  territory,  the  Architects'  and  En- 
gineers' Supply  Co. 


COLUMBIA  RECORDS  BY  DE  PACHMANN 

The  Columbia  Graphophone  Co.  is  announcing 
in  its  September  supplement  the  first  records  by 
Vladimir  De  Pachmann,  the  world-famous  pian- 
ist, who  has  achieved  international  renown  as 
an  interpreter  of  Chopin's  music.  The  selections 
played  by  De  Pachmann  for  the  Columbia  li- 
brary include  Liszt's  famous  "Polonaise- 
Cadenza"  and  Chopin's  Etude,  Op.  25,  No.  3, 
No.  3  in  F  Major  and  Prelude  Op.  28,  No.  16 
in  B  Flat  Minor.  The  splendid  piano  tone  of 
these  records  has  won  considerable  praise  from 
pianists  who  have  visited  the  Columbia  labora- 
tory and  heard  them. 


We  Fill  Your  Orders 


Records: 


You  cannot  afford  at 
this  time  to  be  with- 
out the  services  of  a 
Jobber  who  guarantees 
to  fill  your  orders. 


A 


Machines: 


ECLIPSE 


1 


f 


Almost  daily  ship- 
ments by  the  Factory 
and  by  concentrating 
our  efforts  enables  our 
extending  unequaled 


service. 


Cleveland  is  the  logical  Center  between  New  York  and  Chicago  and  our  Shipping  Facilities  are 
unequaled.    You  save  Time,  Increase  your  Profits  and  reduce  operating  expenses. 


A  TRIAL  WILL  CONVINCE 


ECLIPSE  MUSICAL  CO., 

CLEVELAND 


VICTOR 
Distributors 


THE    TALKING    MACHINE  WORLD 


21 


They  are  telling  us  that  the  recordings  by 
the  Taylor  Trio  are  among  the  fastest  money 
makers  in  the  Columbia  Instrumental  list. 
Are  you  taking  advantage  of  this? 


(  Write  for  "Music  Money",  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


TALKER  TRADE  IN  CANADA  SHOWS  STEADY  PROGRESS 

Columbia  Sales  Constantly  on  the  Increase,  Declares  Ralph  Cabanas — Pathe  Freres  Pathe- 
phone  Co.,  of  Canada,  Ltd.,  Organized  to  Distribute  Pathe  Goods — General  Expansion  in 
the  Trade  Through  the  Entrance  of  Many  New  Wholesale  and  Retail  Dealers 


Toronto,  Ont.,  August  5. — Among  the  few 
representatives  from  Canada  who  visited  New 
York  recently  was  Ralph  Cabanas,  manager  of 
the  Canadian  division  of  the  Columbia  Grapho- 
phone Co.,  with  headquarters  in  this  city.  Mr. 
Cabafias  had  only  returned  from  his  Western 
trip  a  few  days  when  business  required  his  pres- 
ence in  New  York,  where  his  family  had  gorie 
while  he  was  absent  in  the  West.  Activity  in 
the  talking  machine  trade  in  the  United  States 
he  thought  to  be  just  as  pronounced  as  in 
Canada,  with  the  various  manufacturers  making 
abnormal  efforts  to  take  care  of  the  dealer's  de- 
mands. Mr.  Cabanas  is  quite  elated  with  the 
continued  increase  in  Columbia  sales  in  Canada 
and  the  prospect  of  his  firm  catching  up  with 
sales  at  an  early  date. 

R.  P.  Newbigging,  head  of  the  Newbigging 
Cabinet  Co.,  Ltd.,  of  Hamilton,  who  visited  New 
York  recently,  speaking  of  the  talking  machine 
trade,  said:  "Everything  points  to  a  very  busy 
fall  trade  in  the  United  States  and  that  will  likely 
mean  a  shortage  for  Canada. 

A  new  firm  Was  organized  and  incorporated 
with  an  Ontario  charter  to  distribute  and  event- 
ually manufacture  Pathe  lines  in  Canada,  under 
the  name  and  style  of  the  Pathe  Freres  Pathe- 
phone  Co.,  of  Canada,  Ltd.  The  headquarters 
of  the  company  are  at  215  to  219  Victoria  street, 
Toronto,  a  five-story  brick  block  owned  by  W. 
J.  Craig,  who  is  managing  director  of  the  new- 
corporation.  Associated  with  Mr.  Craig  on  the 
executive  staff  are  James  Malcolm  and  N.  G. 
Valiquette,  of  Montreal.  The  latter  has  one 
of  the  largest  and  most  successful  retail  furni- 
ture and  furnishing  houses  in  Canada.  Mr.  Mal- 
colm has  old  established  and  progressive  furni- 
ture manufactories  at  Listowell  and  Kincardine. 
The  firm,  of  which  he  is  the  head,  was  estab- 
lished many  years  ago  by  his  father,  the  late 
Andrew  Malcolm,  of  Kincardine,  and  a  former- 
member  of  the  Ontario  Legislature.  This  firm 
is  rated  among  the  most  advanced  furniture 
manufacturing  establishments  in  the  country, 
and  has  a  wide  reputation  for  up-to-dateness. 
Mr.  Craig,  who  will  be  the  active  head  of  the 
new  concern,  has  had  a  long  career  in  the  fur- 
niture industries  in  Canada,  in  which  he  is  well 
known  and  has  made  an  unqualified  success. 
For  many  years  he  has  handled  the  products 
of  the  best  Canadian  factories  in  addition  to  im- 
ported lines.  He  maintains  permanent  show 
rooms  in  his  building  on  Victoria  street,  To- 
ronto, where  the  headquarters  of  the  Pathe 
Freres  Pathephone  Co.,  of  Canada,  Ltd.,  are  lo- 
cated. The  management  of  the  Pathephone  and 
record  business  is  vested  with  Henry  Pratt, 
formerly  on  the  selling  staff  of  the  R.  S.  Will- 
iams &  Sons  Co.,  Ltd.,  and  latterly  in  charge  of 
the  retail  phonograph  department  of  Frank 
Stanley.    While  it  is  the  purpose  to  manufacture 


_ 

in  Canada,  Pathephones  and  records  are  in  the 
meantime  being  imported  from  the  factories  of 
the  New  York  concern,  with  which  the  new  firm 
is  linked  up  with  as  well  as  the  parent  firm  in 
France.  Referring  to  the  prospects  for  doing 
business  Mr.  Pratt  stated  to  your  correspondent 
that  so  numerous  have  been  the  inquiries  for 
agencies  even  before  they  were  ready  to  make 
any  definite  announcement  that  they  have  been 
unable  to  take  care  of  them  all. 

To  be  prepared  for  the  fall  rush  and  in  line 
with  their  policy  of  service,  the  Music  Supply 
Co.,  of  Toronto,  has  leased  additional  wareroom 
space  in  order  to  handle  a  larger  stock  of  Co- 
lumbia Grafonolas  than  they  have  ever  carried. 
Having  in  mind  the  shortage  that  has  existed 
and  the  increased  demands  that  it  is  confidently 
expected  will  be  made  on  the  talking  machine 
trade  this  fall  they  have  placed  unusually  heavy 
orders  in  the  hope  of  being  able  to  accumulate 
stock  in  advance  to  take  care  of  early  fall  de- 
liveries. The  Columbia  factories  are  gradually 
catching  up  with  orders  and  hope  to  be  in  a 
position  by  the  end  of  the  summer  to  fill  all 
orders  immediately. 

Otis  C.  Dorian,  assistant  manager  of  the  Co- 
lumbia  Graphophone   Co.,  Toronto,   is  among 


the  members  of  the  music  trade  spending  a  va- 
cation in  the  "Highlands  of  Ontario." 

I.  Montagnes,  of  I.  Montagnes  &  Co.,  To- 
ronto, the  Canadian  distributors  of  Sonora  phon- 
ographs, has  returned  from  a  visit  to  the  Sonora 
factories  at  New  York.  Mr.  Montagnes  was 
well  pleased  with  the  goods  he  was  able  to 
secure  for  immediate  delivery  which,  he  states, 
will  take  care  of  orders. 

C.  R.  Coleman,  late  manager  of  the  R.  S. 
Williams  &  Sons  Co.,  Ltd.,  branch,  at  Montreal, 
has  returned  to  his  home  city  of  Toronto, 
where  he  is  now  manager  of  Thos.  Claxton,  Ltd. 
The  latter  firm  is  retailer  and  wholesaler  of 
musical  merchandise  and  has  an  extensive  trade, 
featuring  Edison  and  Columbia  lines. 

The  home  of  J.  D.  Ford,  the  energetic  and 
popular  manager  of  the  R.  S.  Williams  &  Sons 
Co.,  Ltd.,  retail  phonograph  department,  in  this 
city,  was  favored  by  a  recent  visit  from  the 
stork,  who  left  a  miniature  edition  of  the  head 
of  the  house. 

The  demand  for  the  first  recordings  of  Flor- 
ence Macbeth  has  been  exceptionally  good. 

The  A.  A.  Langford  Co.,  London,  Ont.,  has 
taken  on  the  representation  of  the  Sonora. 


JOINS  COLUMBIA  AD  STAFF 


Charles  Wm.  Wolfe,  for  five  years  a  mem- 
ber of  the  advertising  division  of  the  Corn 
Products  Co.,  has  recently  joined  the  advertis- 
ing staff  of  the  Columbia  Graphophone  Co., 
New  York. 


Indiana  Veneer  &  Panel  Co. 
Hoosier  Panel  Co. 

NEW  ALBANY,  IND. 

Two  modern  Panel  Plants  under  one  efficient  management. 
Four  years'  experience  as  manufacturers  of  complete 

Phonograph  Panel  Work 

ALL  WOODS 

Large  quantities  figured  African  Mahogany;  Quartered  White  Oak  and  American 
Walnut  carried  at  all  times.  Prices  quoted  per  complete  cabinet  on  various  models 
including  all  panels.  Orders  or  contracts  taken  for  so  many  cabinets  of  various 
models  per  week  or  month. 

Shipments  made  in  complete  sets  cut  to  size  and  sanded.  Such  advantages  elim- 
inate much  detail  from  your  office  and  factory  and  enable  you  to  increase  cabinet 
production  which  means  additional  profit. 

Write  for  more  complete  information  or  have  our  representative  call  and  name 
prices  on  your  various  models  and  explain  the  advantages  of  our  system. 


22 


THE    TALKING    MACHINE  WORLD 


These  Pictures  Tell  a  Story 

The  story  of  quality. 

The  story  of  unfailing  accuracy  and  uniformity. 
The  story  of  lightness  and  strength. 
The  story  of  large  production  and  prompt  deliveries. 
The  story  of  DIE-CASTING  SERVICE. 

Specify 

Acme  Die  Castings 

for  all-around  satisfaction  in  Talking  Machine  parts.  There  can  be  no  finer 
product.  Acme  Die  Castings  are  made  by  an  organization  of  practical  men 
who  have  had  years  of  experience  in  Phonograph  work,  and  who  have  de- 
veloped special  machinery  and  compounded  special  metals  for  obtaining 
unusual  results  in  die  casting. 

Tone  Arms  and  Sound  Boxes  cast  the  Acme  way  will  give  you  what  you 
must  have — light  weight  on  the  record,  due'  to  thin  but  strong  and  uniform 
walls. 

We  can  meet  exceptional  requirements  and  save  you  a  large  percentage 
of  the  cost  of  parts  which  have  to  be  cast  and  machined  or  made  from  rubing. 
Acme  Die  Castings  are  ready  to  plate  or  assemble  when  you  receive  them — 
and  you  get  them  when  you  want  them,  and  in  the  desired  quantities. 

Consult  Our  Engineers 

They  are  ready  to  help  you  realize  the  ut- 
most benefit  from  the  Die  Casting  Process. 

Acme  Die  Casting  Corporation 


TRaoe  m  a  ok 


Bush  Terminal  Bldg.,  35th  St.  and  3rd  Ave. 
Brooklyn,  N.  Y. 

Sales  Offices: 


Boston— 176  Federal  Street 
Detroit — 965  Woodward  Avenue 


Philadelphia — Widener  Building 
Chicago— 232  S.  Clark  Street 


THE    TALKING    MACHINE  WORLD 


23 


MIDSUMMER  RECITALS  SUCCESSFUL 

Emergency  Ventilating  System  in  Edison  Shop 
in  Kansas  City  Makes  Recital  Hall  a  Haven 
of  Rest  in  the  Hot  Days — A  Piece  of  Enter- 
prise That  Should  Appeal  to  Other  Dealers 


Kansas  City,  Mo.,  August  7. — Here's  one  in- 
stance of  the  methods  which  have  held  up  the 
sales  of  the  Edison  Shop  at  Kansas  City  during 
the  summer  months.  It  is  one  of  the  reasons 
that  July  looked  like  a  winter  month,  from  the 
standpoint  of  the  visitors  and  buyers  in  the 
Edison  Shop.  The  concert  room  was  hardly 
without  an  audience  any  part  of  the  day,  and 
on  some  of  the  hottest  days  there  were  com- 
fortable crowds. 

The  reason:  The  room  was  comfortably  cool. 
And  Mr.  Blackman  advertised  the  fact  that  it 
was  cool.  He  had  had  the  men  build  chutes  for 
air  passages  from  the  concert  room  to  the  rear 
of  the  store,  chutes  made  out  of  cases  in  which 
machines  had  been  shipped.  Similar  air  tunnels 
were  led  to  the  various  demonstration  rooms 
and  to  the  reception  room.  In  the  rear  window 
a  great  exhaust  fan  was  erected,  similar  to  those 
used  by  restaurants  for  their  kitchens.  This  fan 
drew  the  cool  air  from  the  clean  basement 
through  the  various  rooms,  and  indeed  from 
the  entire  store,  out  into  the  alley  and  away. 
Below  the  stage  in  the  concert  room  was  the 
ventilator  through  which  the  cool  air  reached 
the  room,  and  it  had  to  pass  over  the  auditorium 
to  reach  the  exit  shaft,  into  which  it  was  pulled 
by  the  exhaust  fan.  The  room  was  delightful — 
and  Mr.  Blackman  advertised  the  pleasing  fact 
to  fhe  limit. 

In  the  front  window  was  a  display  of  ma- 
chines and  records,  and  apparently  casually  a 
few  ribbons  were  attached  to  them.  The  ex- 
haust fan  caused  a  current  of  air  that  kept  these 
ribbons  constantly  agitated,  and  the  fact  of  a 
breeze  was  apparent.  A  large  card  in  the  win- 
dow bore  this  inscription: 

"A  cool  breeze  -blows  through  delightful 
Diamond  Disc  Hall.  Step  in,  rest  a  bit  and 
hear  'My  Laddie,'  Anna  Case." 

The  name  of  the  record  was  on  a  separate 
card,  and  changed  frequently. 

This  usually  caused  the  passerby  to  hesitate 
a  moment  by  the  door  of  the  store.  And  on 
this  door  was  another  sign: 

"You  are  welcome  in  this  store.  Rest  in 
Diamond  Disc  Hall.  Real  music;  fresh,  pure 
air;  continuous  program." 

If  the  visitor  opened  the  door  he  felt  a  cur- 
rent of  cool  air  pulling  him  in — a  breeze  in  fact 
— and  it  was  certainly  enticing  in  the  hot,  dry 
days  of  July.  For  July  broke  all  records  in 
Kansas  City  for  heat  and  dryness. 

That  was  a  bit  of  local  advertising,  pulling 
the  customers  into  the  store. 


The  Paramount 
Record  Brush 


For  cleaning  the  grooves  of  Phono- 
graph and  Talking  Machine  Records. 
Removes  grit,  takes  off  finger  marks, 
improves  the  tone.  Made  of  soft  black 
hair,  set  in  solid  rosewood  backs, 
highly  polished. 

Will  not  injure  the  Records.  Retails 
for  25c-35c  and  50c.  Sold  by  distrib- 
utors and  jobbers  of  Phonographs  and 
Talking  Machines. 

MANUFACTURED  BY 

Frederick  M.  Hoyt  &  Brother 

Brush  Manufacturers 
TROY,  N.  Y. 


Are  You  Making 
The  Most  of  Your  Opportunities? 


t|  Victor  dealers  who  have  been  and  are  suc- 
cessful realize  that  there  is  going  to  be  an 
unusual  opportunity  this  fall  to  achieve 
even  better  results  and  more  profits  than 
they  have  in  the  past. 

^  This  can  only  be  accomplished,  however, 
if  your  stock  and  service  are  complete  and 
thoroughly  up-to-the-minute. 

^  If  there  is  any  phase  of  your  business 
which  needs  a  little  more  attention  than 
usual  routine  supervision,  this  organization 
is  prepared  to  assist  you  along  practical, 
helpful  lines. 

^  May  we  not  serve  you? 


G.  T.  WILLIAMS  CO.,  217  Duffield  St.,  Brooklyn,  N.  Y. 

Victor  Wholesale  Exclusively 


TALKING  MACHINE  FOR  FUNERALS 

Instrument  a  Gift  to  Calvary  Cemetery  for  the 
Benefit  of  the  Poor 


body  knows,  a  noted  contralto.  Alice  Verlet 
is  a  Belgian  and  besides  being  an  ardent  devotee 
of  the  land  of  her  birth,  she  is  one  of  the  lead- 
ing coloratura  sopranos. 


An  experiment  was  made  with  talking  ma- 
chine music  at  two  funerals  recently  held  in  the 
chapel  in  Calvary  Cemetery,  at  which  Father 
Lonergan,  chaplain  of  the  cemetery,  officiated. 

Thousands  of  burials  are  made  yearly  in  Cal- 
vary Cemetery,  and  in  many  instances  the  fam- 
ilies are  too  poor  to  pay  for  music.  It  was  this 
that  recently  led  two  women  to  present  to 
Father  Lonergan  one  of  the  latest  styles  of  talk- 
ing machines,  with  appropriate  records,  in 
memory  of  their  dead  sister. 

Father  Lonergan  declined  to  disclose  the 
names  of  the  donors,  but  said  they  were  inter- 
ested in  having  suitable  music  rendered  at  the 
funerals  of  the  poor.  The  machine  was  set  up 
in  the  chapel  in  Calvary  Cemetery,  which  is  a 
reproduction  of  a  famous  chapel  in  Rome. 


INCORPORATED 

The  Paddock  Diaphragm  Co.,  of  Brooklyn, 
N.  Y.,  was  incorporated  recently  for  the  pur- 
pose of  making  diaphragms  for  talking  machines 
and  dictaphones.  The  capitalization  is  $10,000, 
the  incorporators  being  H.  D.  Watson  and  L. 
M.  and  S.  D.  Paddock. 


NEW  COLUMBIA  STORE  IN  NEWARK 


Donald  Co.  to  Handle  the  Columbia  Line — Re- 
cent Publicity — Vacations  Still  Under  Way 


The  Columbia  Graphophone  Co.'s  local  whole- 
sale division,  83  Chambers  street,  New  York, 
closed  arrangements  last  week  with  the  Don- 
ald Co.,  Newark,  N.  J.,  whereby  this  concern 
will  install  a  Columbia  department  and  handle 
the  complete  line  of  Columbia  products.  The 
Columbia  line  has  been  increasing  steadily  in 
popularity  in  Newark  and  the  surrounding  ter- 
ritory, and  the  Donald  Co.  expects  to  feature 
the  line  extensively. 


NEW  EDISON  BOOKLET 

"A  Scot  and  a  Belgian"  is  the  peculiarly  op- 
portune title  of  a  leaflet  just  issued  by  Thomas 
A.  Edison,  Inc.,  of  Orange,  N.  J.  The  title  of 
the  leaflet  is  derived  from  the  fact  that  Chris- 
tine Miller  and  Alice  Verlet  were  recently  fea- 
tured in  the  Edison  national  advertising.  Chris- 
tine Miller  is  of  Scottish  descent  and,  as  every- 


Nicholson  Record  Cabinets 

and  also 

Record  Sectionals 

Record  cabinets, 
piana  player  roll 
cabinets,  fitted 
with  horizontal 
shelves  or  upright. 

Also  manufac- 
turers of  the 
Nicholson  Elastic 
Sectional  Book- 
cases, in  all  the 
popular  styles. 

Write  for  1916 
Catalogue 

K.  Nicholson  Furn.  Co. 

Chase  City,  Va. 


Samples    f  9th  Floor,  New  York  Furniture  Exposition  Bldg. 
and       J    1118,1  Vo,at  Sllow  Roomi,  High  Point,  N.  C. 

and 

Furniture  Buyen'  Exchange,  High  Point,  N.  C. 


Salesmen 


24 


THE    TALKING    MACHINE  WORLD 


DEMAND  FOR  GOOD  SALESMEN  IN  CINCINNATI  TRADE 


Business  for  July  Reported  Satisfactory — New  Corporation  to  Promote  Crystola  Talking 
Machine  Being  Formed — Leading  Jobbers  in  All  Lines  Make  Cheery  Reports  on  Trade 
Outlook — Dealers  Stocking  Up  in  Anticipation  of  an  Unusually  Lively  Fall  Trade 


Cincinnati,  O.,  August  5. — While  no  official  in- 
formation is  available  it  is  understood  that  steps 
have  been  taken  towards  the  formation  of  a 
new  corporation  which  will  take  over  all  the 
rights  connected  with  the  Knabe  Crystola  talk- 
ing machine,  introduced  less  than  a  year  ago. 

Officials  of  the  company  decline  to  discuss 
the  present  stage  of  the  negotiations.  It  is  in- 
timated that  a  corporation,  having  a  capitaliza- 
tion of  $750,000,  has  practically  been  formed 
for  the  purpose  of  manufacturing  the  Crystola. 
The  talking  machine  is  to  be  separated  from 
the  Knabe  Bros.  Co.,  although  officers  of  the 
latter  concern,  it  is  intimated,  will  continue  to 
have  a  financial  and  probably  an  executive  in- 
terest in  the  production  of  the  Knabe  Crystola. 
Much  Cincinnati  capital  is  to  be  invested  in 
the  corporation,  it  is  said. 

One  of  the  great  drawbacks  of  the  retail 
houses  about  Cincinnati  is  the  inability  of  the 
dealers  to  secure  the  proper  kind  of  salesmen. 
Several  of  the  owners  admit  that  their  poor 
showing  of  the  past  thirty  days  was  principally 
due  to  the  lack  of  efficient  help  and  their  in- 
ability to  secure  men  who  are  willing  to  take 
up  the  selling  of  talking  machines  as  a  life  vo- 
cation. 

In  a  general  way  the  business  of  July  was 
satisfactory.  Manager  Dittrich,  of  the  Victor 
department  of  the  Rudolph  Wurlitzer  Co.,  cov- 
ers the  Cincinnati  situation  as  follows: 

"The  past  month  was  extremely  hot  and  the 
business  suffered  accordingly,  in  a  retail  way. 
When  the  instinct  of  self-preservation  makes 
everyone  seek  protection  from  the  terrific  heat 
it  is  practically  impossible  to  push  the  sale  of 
Victrolas  or  to  expect  much  attention  on  the 
part  of  prospective  buyers.  However,  even 
with  the  big  handicap  of  extremely  hot  weather, 
the  business  was  up  to  its  normal,  and  the  de- 
mand for  records  was  about  the  average  for 
this  time  of  the  year. 

"In  a  wholesale  way,  however,  business  was 
extremely  good.  There  is  never  an  idle  mo- 
ment either  in  our  machine  warehouse  or  the 
wholesale  record  department,  and  orders  are 
piling  in  in  such  quantities  that  it  is  evident 
that  most  of  the  dealers  are  determined  not  to 
go  into  the  busy  season  unprepared,  and  the 
numerous  record  orders  also  indicate  that  the 
record  end  of  the  talking  machine  business  is 
just  coming  into  its  own  and  receiving  the  at- 
tention that  it  merits. 

"It  is  evident  that  the  volume  of  business 
will  be  determined  not  by  the  demand,  but  by 
the  supply,  and  as  dealers  are  purchasing  all 
the  machines  that  they  can  lay  their  hands  on, 
the  shortage  apparently  will  continue  just  as 
acute  as  it  has  been  during  the  last  six  months, 
and  in  fact,  grow  worse  every  day  among  those 
dealers  who  have  not  taken  time  by  the  fore- 
lock and  prepared  in  advance  for  the  fall  and 
winter  business  by  purchasing  liberally  in  ma- 
chines and  records." 

Nothing  will  be  done  towards  the  establish- 
ment of  a  phonograph  department  in  connec- 
tion with  the  Middle  West  branches  of  Stein- 
way  &  Sons  until  the  return  of  Divisional  Man- 
ager R.  E.  Wells  from  his  vacation.  Mr.  Wells 
is  rusticating  somewhere  in  the  neighborhood 
of  French  Lick  Springs. 

Manager  R.  J.  Whelan,  of  the  Cincinnati 
branch  of  the  Columbia  Graphophone  Co.,  re- 
marked that  the  same  terrific  demand  exists  for 
all  types  of  Grafonolas,  and  there  is  still  a  great 
shortage  of  machines  for  which  he  is  holding 
bona-fide  orders.  He  has  been  assured  that  the 
factory  will  bring  them  through  shortly,  taking 
care  of  the  great  demand  which  will  surely  fol- 
low after  the  present  hot  spell  has  passed.  He 
said  further: 

"While  the  business  in  Cincinnati  proper  has 
been  a  little  slow,  as  far  as  the  machine  indus- 
try goes,  the  record  trade  has  been  splendid, 


and  there  seems  to  be  a  demand  for  all  the 
records  we  get  out,  both  popular  and  classic." 
The  major  portion  of  the  Cincinnati  store  have 
had  their  vacations,  and  are  all  back  in  harness 
again,  awaiting  the  rush  which  is  sure  to  come 
in  the  very  near  future. 

Mr.  Byars,  manager  of  the  Vocalion  depart- 
ment at  the  Aeolian  Co.  here,  reports  a  nice  in- 
crease in  July  business  over  last  year.  The 
hot  wave  at  the  close  of  the  month  unquestion- 
ably cut  down  on  the  floor  sales,  but  not  suf- 
ficiently to  overcome  the  big  lead  of  the  first 
two  weeks.  Record  business  has  been  remark- 
ably good  and  indications  point  to  an  excep- 
tionally big  record  business  in  spite  of  the  sum- 
mer heat.  The  great  difficulty  in  the  phono- 
graph business,  according  to  Mr.  Byars,  is  the 


development  of  good  salesmen.  The  energetic, 
enthusiastic  and  intelligent  chap,  which  is  the 
only  raw  material  you  can  accept  for  training, 
is  a  mighty  scarce  article.  The  market  is  flooded 
with  the  cultured,  refined  little  fellow,  who 
would  love  the  work  provided  he  can  have  two 
hours  leisure  in  the  morning  and  three  in  the 
afternoon.  The  fellows  who  really  want  to 
work  are  certainly  as  scarce  as  hen's  teeth. 

The  Otto  Grau  Piano  Co.  is  now  stocking  up 
for  a  busy  fall  season.  The  Cable  Piano  Co. 
is  doing  likewise.  The  Phonograph  Co.  is  com- 
mencing to  receive  select  records  which  have 
been  in  demand  for  months,  but  could  not  be 
filled  on  account  of  the  recent  fire  at  the  factory. 

The  Phonograph  Finance  Co.,  Cleveland, 
with  a  capitalization  of  $5,000,  has  been  char- 
tered by  John  H.  Price,  Phelps  Crum,  E.  E. 
Maynard,  V.  L.  Polcar  and  C.  D.  Sutton. 


A  new  Edison  phonograph  store  has  been 
opened  at  Edgerton,  Ind.,  by  Ray  Hosack,  son 
of  W.  L.  Hosack,  who  handles  the  Edison  line 
in  Angola,  Ind. 


DLAY  longer  than  the  average  1 0-inch 

records  and  retail  at  less  than  one-half  the  price. 

No  wonder  the  talking  machine  owner 

demands  them! 

A  veritable  whirlwind  of  popularity  is 

stirred  up  wherever  they  are  demonstrated. 

You  should  sell  them — not  only  because 

there's  profit  in  them — but  because  they  build  busi- 
ness by  making  friends ! 


Operaphone  Manufacturing  Corporation 


200  Fifth  Avenue 
NEW  YORK  CITY 


752  Insurance  Exchange,  Jackson  Boulevard 
CHICAGO 


THE    TALKING    MACHINE  WORLD 


25 


Every  month  there  is  less  substituting  of  other 
product  when  Columbia  is  asked  for.  It  is  clearly 
impossible  to  substitute  any  other  recorded  voice  for 
that  of  Graveure,  for  instance,  and  extremely  hard 
to  argue  some  other  instrument  for  a  Columbia 
Grafonola.  So  why  should  any  dealer  try  it? 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Wool  worth  Building,  New  York 


TALKING  MACHINE  MEN'S  OUTING 

Organization  to  Hold  Annual  Affair  on  Sep- 
tember Sixth — Elaborate  Program 


"Meteor,"  "Lyric,"  "Melodia,"  "Eclipse,"  "Cam- 
peon,"  "Joya,"  "Favorita,"  "Esterlino,"  "Jefe," 
"Mignonette,"  "Nonpariel,"  "DeLuxe"  and 
"Grand." 


Secretary  Sol.  Lazarus,  of  The  Talking  Ma- 
chine Men,  Inc.,  has  sent  out  a  circular  an- 
nouncing that  the  annual  outing  of  the  associa- 
tion will  take  place  September  6,  at  Rye  Beach. 
The  entertainment  committee  is  working  hard 
to  assure  the  success  of  the  affair,  and  an  elab- 
orate program  of  games  has  been  arranged. 
Baseball  games  between  the  nines  of  the  New 
York  Talking  Machine  Co.  vs.  the  G.  T.  Will- 
iams Co.,  and  between  the  Blackman  Talking 
Machine  Co.  vs.  the  American  Talking  Machine 
Co.,  are  expected  to  be  among  the  features. 

Tickets  are  $3  a  person,  including  an  auto- 
mobile ride  from  Twenty-third  street.  New 
York  City,  to  Rye  Beach,  an  excellent  shore 
dinner  and  a  return  ride.  Those  who  desire  to 
attend  the  outing  are  requested  to  communicate 
at  once  with  Secretary  Lazarus,  at  216  East 
Fifty-ninth  street,  stating  the  number  of  tickets 
they  will  require. 


DEALER  MUST  GO  AFTER  TRADE 

Widespread  and  Good  Advertising  Alone  Will 
Not  Produce  all  the  Results,  Declares  M.  M. 
Blackman,  of  Kansas  City 


A  POST  CONVENTION  PICTORIAL 

How   Some  of   the   Delegates   Looked  After 
Motoring  to   Camden  from   Atlantic  City 


The  accompanying  photograph,  which  shows 
a  set  of  two  perfectly  good  tires,  was  snapped 
in  front  of  the  office  building  of  the  Victor 


COLUMBIA  MACHINES  FOR  EXPORT 

Illustrated  and  Described  in  New  Catalog  Just 
Issued  by  Columbia  Graphophone  Co. 


The  Columbia  Graphophone  Co.'s  export  de- 
partment has  just  issued  a  very  attractive  cata- 
log listing  the  various  machines  in  the  Colum- 
bia line  designed  for  export  trade.  Quite  a 
number  of  these  machines  are  intended  exclu- 
sively for  export  use,  embodying  distinctive 
features  appealing  to  this  class  of  trade. 

This  catalog  is  very  artistically  arranged,  par- 
ticular care  having  been  taken  to  make  the 
translation  of  the  descriptions  accurate  in  every 
detail.  The  cuts  used  are  clear  and  distinct,  the 
cabinets  being  colored  to  resemble  mahogany. 

Among  the  machines  listed  in  this  catalog 
are  the  following,  the  names  given  being  the 
terms  used  in  export  trade:  "Armonia,"  "Bijou," 


Some  Conventioners  Snapped 

Talking  Machine  Co.,  Camden,  N.  J.,  during  the 
last  convention.  Reading  from  left  to  right  are 
Thomas  Towell,  of  Cleveland,  O.;  J.  C.  Roush, 
Standard  Talking  Machine  Co.,  Pittsburgh,  Pa.; 
Miss  E.  Trostler,  Glad  Henderson,  of  The  Talk- 
ing Machine  World;  Charles  Bruno,  of  C.  Bru- 
no &  Sons,  Inc.,  New  York;  Miss  M.  Lightner, 
of  Pittsburgh,  Pa.,  and  three  auto  horns.  The 
photograph  was  snapped  by  E.  G.  Evans,  the 
party  just  arriving  from  Atlantic  City  to  visit 
the  plant  of  the  Victor  Co. 


Kansas  City,  Mo.,  August  4. — M.  M.  Blackman, 
manager  of  the  Edison  Shop  at  Kansas  City,  the 
local  retail  store  for  the  distribution  of  Diamond 
Disc  machines,  was  known  to  have  been  doing 
rather  extensive  local  advertising,  and  he  was 
called  upon  for  comment  on  the  effect  of  adver- 
tising at  a  meeting  of  the  Kansas  City  Adver- 
tising Club. 

"Local  advertising  has  certainly  pulled  the 
business  into  our  store,"  he  said.  "There  isn't 
any  doubt  that,  the  dealer  has  to  go  after  his 
trade  for  himself.  He  can't  expect  any  amount 
of  national  advertising  to  build  up  his  per- 
sonal trade.  On  the  other  hand,  a  compara- 
tively small  amount  of  national  advertising, 
shrewdly  taken  advantage  of  by  a  dealer,  and 
supported  by  careful  local  advertising,  will  yield 
big  returns.  But  the  local  advertising  undoubt- 
edly is  necessary." 

The  Edison  Shop,  of  Kansas  City,  has  had 
rather  a  remarkable  record  the  past  few  months 
— which  can  be  credited  largely  to  the  local  ad- 
vertising-. 


B.  L.  Malone  &  Co.,  Grady,  Texas,  are  among 
the  recent  additions  to  the  Edison  phonograph 
dealers  in  that  territory. 


Mrs.  Flora  W.  Axelby,  of  Newark,  N.  J.,  is 
collecting  talking  machines  and  records  to  be 
sent  to  the  regiments  on  the  Mexican  border. 


SUFFER  FROM  GREAT  EXPLOSION 

Quite  a  number  of  the  local  talking  machine 
stores  suffered  from  the  effects  of  the  munitions 
explosions  in  New  York  harbor  on  Sunday, 
July  30,  and  in  the  different  parts  of  the  city 
show  windows  were  completely  destroyed  by 
the  explosion.  Among  the  downtown  stores 
whose  windows  were  shattered  were  the  Co- 
lumbia Graphophone  wholesale  division,  at  83 
Chambers  street,  and  the  Blackman  Talking 
Machine  Co.,  97  Chambers  street.  The  most 
annoying  part  of  the  loss  of  these  windows  is 
the  fact  that  they  cannot  be  replaced  for  several 
weeks,  owing  to  the  shortage  of  glass  at  the 
present  time. 


VICTOR  RECORD  SALES  ARE  CASH  SALES 

ARE    YOU    PUSHING   VICTOR    RECORD    SALES    FOR    ALL    THERE    IS    IN  IT? 

DO  YOU  PUSH  RED  SEAL  RECORDS  ? 

DO  IT  NOW 

THE  COMBINATION  OF  "AMERICAN  SERVICE "  AND  YOUR  EARNEST  EFFORTS  WILL 

PRODUCE  RESULTS— AND  PROFITS 

BE  AN  AMERICAN  DEALER 

AMERICAN   TALKING   MACHINE  COMPANY 


368  LIVINGSTON  ST. 


BROOKLYN,  N.  Y. 


26 


THE    TALKING    MACHINE  WORLD 


SEMBACH  WITH  COLUMBIA 

Noted  Wagnerian  Tenor  Has  First  Records  in 
September  Supplement 


The  Columbia  Graphophone  Co.,  New  York, 
has  announced  the  addition  to  its  list  of  famous 
artists  of  Johannes  Sembach,  Wagnerian  tenor 
of  the  Metropolitan  Opera  Co.,  New  York.  His 
first  records  are  in  the  September  supplement 
and  include  a  number  of  the  selections  which 


Johannes  Sembach 

have  made  him  internationally  prominent  in 
operatic  circles. 

Johannes  Sembach,  in  addition  to  achieving 
world-wide  fame  as  an  interpreter  of  Wagner- 
ian opera,  is  one  of  the  few  operatic  tenors  who 
sing  equally  well  in  three  languages — French, 
Italian  and  German.  He  has  also  made  a 
country-wide  reputation  during  the  last  few  sea- 
sons as  an  out-door  singer,  having  sung  at  the 
Yale  Bowl  presentation  of  "Die  Walkure,"  in 
the  title  role  of  ''Siegfried,"  in  Pittsburgh,  and 
in  a  number  of  other  performances  under  the 
open  sky. 


A  NOVEL  VICTROLA  SAVINGS  PLAN 

The  A.  B.  Clinton  Co., .  of  New  Haven  and 
Hartford,  Conn.,  which  has  been  very  success- 
ful with  the  Victor  line,  has  made  a  specialty 
of  introducing  original  advertising  matter  at 
opportune  times.  This  literature  has  produced 
excellent  results,  primarily  because  it  was  "off 
the  beaten  track"  and  contained  a  personal, 
human  interest  message. 

A  recent  piece  of  advertising  distributed  by 
the  company  consisted- of  a  savings  bank  en- 
velope, bearing  this  copy:  "Just  see  how  easy  it 
is  to  slip  a  few  nickels,  dimes  and  quarters,  now 

til 


Room  73 

11 


THORPE  ELECTRIC  MOTORS 

FOR  TALKING  MACHINES  (Operates  on  all  currents) 
WALTER  THORPE,  Manufacturer,  29  West  34th  Street,  NEW  YORK  CITY 


and  then,  into  this  Victrola  dime  saver.  When 
it  contains  $5  bring  it  to  us  and  select  your 
Victrola.  We  will  send  it  to  your  home  at 
once  and  furnish  you  with  another  Victrola 
bank,  and  in  this  way  you  will  have  a  fine 
Victrola  and  not  miss  the  money." 


ENTERS  THE  CABINET  FIELD 


John  J.  Cavanaugh,  452  Fulton  street,  Brook- 
lyn, N.  Y..  has  placed  on  the  market  a  complete 
line  of  cabinets,  known  as  the  "Cavanaugh"  cab- 
inets, which  are  designed  to  match  Victor  table 
machines,  and  in  the  comparatively  short  while 
the3r  have  been  before  the  trade,  have  been  the 
subjects  of  considerable  praise  from  the  deal- 
ers. 

Mr.  Cavanaugh  has  been  associated  with  the 
talking  machine  industry  for  many  years,  and 
in  designing  his  cabinets,  he  utilized  the  experi- 
ence which  he  had  garnered  during  that  time. 
He  aimed  particularly  to  have  the  Cavanaugh 
cabinets  match  perfectly  the  instruments  which 
they  were  intended  to  accommodate,  and  to 
this  end,  embodied  a  number  of  distinctive  fea- 
tures which  have  contributed  materially  to  the 
success  of  his  products. 


ANNOUNCE  NEW  RECORD  LABELS 


Operaphone  Records  to  Have  Paper  Labels  in 
Black  and  Gold — Factory  Output  Trebles 


In  connection  with  the  steady  improvement 
of  its  product,  the  Operaphone  Manufacturing 
Corp.,  New  York,  has  made  arrangements  to 
supply  all  its  records  in  future  with  attractive 
paper  labels  in  black  with  bright  gold  letters. 
The  new  label  not  only  adds  to  the  appearance 
of  the  record,  but  makes  it  easier  to  see  at  a 
glance  the  name  of  the  selection.  Since  the 
first  of  the  year  the  demand  for  the  Opera- 
phone records  has  increased  at  a  rapid  rate, 
with  the  result  that  the  output  of  the  company's 
plant  in  Long  Island  City  has  been  trebled  in 
that  time.  With  branches  in  Chicago  and  other 
cities,  the  problem  of  distribution  is  being  han- 
dled very  successfully,  and  the  list  of  Opera- 
phone dealers  is  growing  steadil}-. 


65  Nassau  Street 

iiimiiiiiiin 


|  Clifford  A.  Wolf  J 
MANUFACTURER  OF 

Diamond  and  Sapphire  1 
Phonograph  Points  | 


ii 

New  York  City 


Phone.  2124  Cortlandt 


HOW  TO  "RAISrTRECORD  BUYERS 

Hints  Regarding  the  Raising  of  75-Cent  Record 
Buyers  into  $3  Class 


"How  to  raise  a  75-cent  record  buyer  to  the 
$3  class"  is  the  title  of  the  following  pertinent 
and  informative  article  appearing  in  this 
month's  "Columbia  Record:" 

"Class  in  selling  psychology  called  to  order! 
Here's  Mr.  B.  of  S.  &  G.  somewhere  north  of 
Nyack,  complaining  that  all  his  customers  car- 
ry 75-cent  pieces  in  their  pockets  and  never  un- 
ravel a  whole  dollar  bill  at  any  one  time. 
What's  the  use  of  offering  the  'Pique  Dame 
Overture'  (A-5763— $1)  to  a  man  who  never 
asks  for  anything  over  the  YA  $  mark? 

"Here's  the  answer.  Because  anyone  appre- 
ciating the  75-cent  line  of  Columbia  records  will 
appreciate  the  $1,  $1.50  and  $3  lines.  They  may 
not  take  your  word  for  it;  you  may  have  to  do 
the  'educational'  work,  but  it  will  pay  you  well 
to  do  it. 

"A  good  lot  of  selling  psychology  is  neces- 
sary and  some  time  is  needed,  but  it  will  work. 
"This  is  the  way: 

"Take  a  customer  who  is  now  buying  the 
Taylor  Trio  and  Stellar  Quartet  records  °at  75 
cents.  After  one  of  the  usual  'trio'  purchases 
suggest  offhandedly,  T  see  you  enjoy  trio  music, 
just  listen  a  moment  to  one  of  our  Trio  de 
Lutece  recordings.  You  know  this  trio  is  com- 
posed entirely  of  master  musicians.  They  are 
really  the  epitome  of  trio  perfection— and  theii 
records  are  only  75  cents  too.'  Then  play  A 
1907.  Follow  this  up  by  suddenly  remembering 
'one  more  really  remarkable  trio  recording'  and 
play  A-5789— 12-inch,  $1. 

"Hint  at  how  much  more  music  is  given  on  the 
12-inch  record.  You  have  made  a  start.  Keep 
on  playing  Trio  de  Lutece  records  at  every 
opportunity.  They  instill  an  appreciation  of 
higher  class  music.  A  little  later  talk  about  the 
beauty  of  the  'cello  in  the  Taylor  records.  Sug- 
gest hearing  a  real  'cello  record,  solo.  Play 
Popper's  Spanish  Dance  by  Casals,  A-5650— 
$1.50.  This  is  brilliant  and  light  music  that  will 
appeal  to  anyone.  When  your  man  comes  to 
the  point  of  enjoying  Casals  you  have  him 
where  he  will  enjoy  the  whole  catalog  of  fine 
instrumental  music. 

"Don't  force  a  man  from  one  extreme  to 
another.  Make  your  sales  appeal  along  the 
lines  of  his  natural  likes.  A  love  of  music  will 
grow  by  suggestion.  And  above  all,  don't  force 
your  sales  idea  until  a  man  has  bought  what  he 
wants  first.  One  sale  will  then  be  assured  and 
you  can  develop  the  next, 

"Along  the  lines  of  vocal  music  the  same 
ideas  apply.  After  playing  the  latest  Stellar 
Quartet  selections  suggest  the  customer  hear 
some  of  the  solos  by  the  individual  members'  of 
the  quartet.  There  you  have  the  entering  wedge 
to  oratorios,  opera  and  chorus  recordings. 
Reed  Miller's  oratorio  selection  and  Harrison's 
oratorio  and  operatic  selection  will  gradually 
impress  themselves  on  anyone  who  already  ap- 
preciates these  voices  in  the  Stellar  Quartet. 
'Oh,  by  the  way,  here  is  a  record  by  the  second 
tenor  of  the  Stellar  Quartet,'  you  can  say  as  you 
put  on  'Comfort  Ye  My  People,'  A-5506— $1.25, 
by  Mr.  Miller.  Never  give  up.  Always  play  at 
least  one  record  in  the  price-class  above." 


McMENIMEN  HOME  FROM  WEST 

HI  H.  N.  McMenimen,  managing  director  of  the 

Ml  Pathe  Freres  Phonograph  Co.,  New  York,  re- 

s  turned  Monday  from  a  week's  stay  in  Chicago. 

s  His    reports    of    business    conditions    in  the 

HI  "Windy  City"  are  most  optimistic,  for  notwith- 

^  standing  the  terrific  heat  throughout  the  Middle 

HI  West,  there  is  a  healthy  tone  to  wholesale  and 

HI  retail  business  which  augurs  well  for  the  future. 


Supplement — The  Talking  Machine  World,  August  15,  igi6 


PROMPT  DELIVERIES-PHONOGRAPH  MOTORS 


PLAYING  5-12    INCH  RECORDS 


No.  4B — Polished  and  Buffed  Nickel  Plated  Double  Spring 
Phonograph  Motor,  complete  with  Graduated  Regulator,  Stopper, 
Escutcheon,  Four  Screws.  Four  Rubber  and  Four  Steel  Washers, 
SCREW-ON  WINDING  KEY,  and  either  a  12"  Stamped  (Green 
Felt)  or  a  12"  Cast  (Green  Felt)  Turntable.  PLAYING  5-12" 
RECORDS.    This  motor  contains  2  springs  1"  wide  by  14  ft.  long. 


We  will  send  Phonograph  Manufacturers,  for  trial  or  test  pur- 
poses, complete  sample  with  BOTH  12"  Stamped  (Green  Felt) 
and  12"  Cast  (Green  Felt)  Turntables  on  receipt  of  check  or 
money  order  for  $7.65.     Special  quantity  prices  on  application. 

If  after  trying  out  this  Motor  you  find  you  cannot  use  it — 
return  the  same  and  we  will  REFUND  PURCHASE  PRICE  IM- 
MEDIATELY. 


PLAYING  3-12  INCH  RECORDS 


No.  6T — Double  Spring  Phonograph  Motor,  complete  with 
Graduated  Regulator,  Stopper,  Escutcheon,  Three  Screws,  Three 
Rubber  and  Three  Steel  Washers,  SCREW-ON  WINDING  KEY, 
and  either  a  12"  Stamped  (Green  Felt)  or  a  12"  Cast  (Green  Felt) 
Turntable.  PLAYING  3-12"  RECORDS.  This  motor  contains  2 
springs  1"  wide  by  11  ft.  long. 


12"  Cast  Turntables, 
Nickel  Plated,  Edges  Pol- 
ished and  Buffed,  guaran- 
teed to  run  perfectly  true 
and  GUARANTEED  TO 
STAY  TRUE  RUN- 
NING. Can't  be  bent  out 
of  shape  by  leaning  on  it, 
or  in  any  other  way. 

Price  for  Turntable  and 
gluing  on  the  felt,  you  to 
furnish  whatever  color  and 
grade  of  felt  you  choose, 
ship  it  to  us  in  circles  of 
the  proper  dimensions,  and 
we  will  put  it  on, 
 43c  each 


Weight  2  lbs.,  14  oz. 


We  will  send  Phonograph  Manufacturers,  for  trial  or  test  pur- 
poses, complete  sample  with  BOTH  12"  Stamped  (Green  Felt) 
and  12"  Cast  (Green  Felt)  Turntables,  on  receipt  of  check  or 
money  order  for  $4.65.     Special  quantity  prices  on  application. 

If  after  trying  out  this  Motor  you  find  you  cannot  use  it — 
return  the  same  and  we  will  REFUND  PURCHASE  PRICE  IM- 
MEDIATELY. 


12"  Stamped  Turntables 
Nickel  Plated,  Edges  Pol- 
ished and  Buffed  with 
Three  ribs,  which  hold  it 
absolutely  rigid.  We  can 
make  prompt  shipments 
of  any  quantity  you  may 
desire. 

Price  for  Turntable  and 
gluing  on  the  felt,  you  to 
furnish  whatever  color  and 
grade  of  felt  you  choose, 
ship  it  to  us  in  circles  of 
the  proper  dimensions,  and 
we  will  put  it  on. 
 33c  each 


CHAS.  H.  ELTING  &  COMPANY 


ght  2  lbs.,  6  oz. 


1330  THE  REPUBLIC 
209  S.  STATE  ST. 


CHICAGO 


THE    TALKING    MACHINE  WORLD 


27 


And  now  Sembach!  The  greatest  ot  Ger- 
man Tenors  has  been  convinced  that  his 
art  could  properly  be  recorded  and  he  has 
just  made  his  first  Columbia  Double-Disc 
Records — out  August  20th, 


(Write  for  "Music  Money,"  a  book  "fall  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graptioptione  Co 

Woo l worth  Building,  New  York 


MESSAGES  FOR  KAISER  VIA  U-BOAT 

German  Submarine  "Deutschland"  Carries 
Voices  of  800  Interned  German  Sailors  to 
Their  Emperor  on  Talking  Machine  Records 


When  the  German  undersea  liner  "Deutschland'' 
sailed  for  home  last  week  there  was  included 
in  the  cargo  a  small  package  that  was  not  listed 
in  the  manifest,  but  which  was  nevertheless  of 
immense  value  to  those  interested  in  it,  for  the 
package  is  addressed  to  the  Kaiser  personally 
and  carries  to  him  the  actual  spoken  messages 
of  the  800  or  more  German  sailors  interned  at 
Norfolk,  Va. 

The  packet  contains  a  dozen  or  more  phono- 
graph records  and  to  the  interned  sailors  in 
Norfolk  it  has  a  greater  value  than  all  the  rest 
of  the  entire  cargo  of  the  "Deutschland."  For 
months  the  German  sailors  wondered  how  they 
could  get  messages  to  the  fatherland.  The  mail 
service  was  out  of  commission,  thanks  to  the 
British  censorship. 

It  seemed  to  them  for  a  long  time  that  no 
means  would  be  found  to  communicate  with 
their  families.  Hope  came  with  the  arrival  of 
the  submarine  and  her  sturdy  crew,  and  the  in- 
terned sailors  at  once  became  active.  Hundreds 
of  letters  were  written,  mail  bags  were  filled 
with  messages  to  dear  ones  at  home.  But  some- 
thing was  lacking  in  them,  the  ability  to  trans- 
mit the  human  voice. 

With  characteristic  ingenuity,  the  men  de- 
cided to  make  a  series  of  phonographic  records, 
to  sing  into  them  the  patriotic  and  folk  songs 
of  the  fatherland.  The  blank  records  were 
quickly  obtained,  every  one  of  the  800  men  hav- 
ing a  voice  in  the  making  of  some  records. 
Never  was  "Die  Wacht  am  Rhein"  sung  with 
greater  fervor,  according  to  this  information 
from  Norfolk.  It  was  followed  by  "Deutsch- 
land, Deutschland  ueber  Alles."  So  carried  away 
with  enthusiasm  were  the  sailors  to  show  love 
for  the  fatherland  that  they  included  the  Kaiser's 
favoriate  hymn,  by  Luther,  "Eine  fester  Burg 
ist  unser  Gott." 

"In  der  Heimat  giebts  ein  Wiedersehn,"  "Ich 
bin  ein  Preusse,"  "Kennt  Ihr  meine  Farben" 
and  several  other  equally  well  known. 

One  officer  recited  into  a  record  the  loyalty 
of  his  men  and  their  longing  to  get  back  to  their 
people.  When  the  records  were  finished  they 
were  securely  wrapped  in  stout  paper  and  ad- 
dressed to  the  German  Emperor.  The  parcel, 
which  has  a  sentimental  value  to  every  one  of 
the  800  men  interned  in  Norfolk,  was  tenderly 
given  to  the  care  of  Capt.  Koenig,  who  promised 
to  see  to  it  that  the  records  were  placed  in  the 
hands  of  the  Kaiser,  if  good  fortune  favored  him 
and  the  "Deutschland"  gets  safely  back  to 
Bremen. 

This  is  one  reason  why  every  German  in  Nor- 
folk said  a  little  prayer  as  she  cleared  the  capes 
for  deep  water. 


The  Colonial  Music  Shop,  recently  opened  in 
Freeport,  111.,  by  A.  G.  Crockett,  handles  a  full 
line  of  Edison  phonographs  in  addition  to 
pianos. 


SALISBURY  CO.  OPENS  STORE 

Salisbury,  N.  C,  August  7. — The  Salisbury 
Music  &  Supply  Co.  recently  opened  a  new 
store  at  102  Dock  street  for  the  purpose  of 
featuring  the  Victor  line  of  talking  machines 
and  records,  over  350  different  selections  being 
carried  in  stock.  Several  soundproof  booths, 
furnished  in  wicker,  add  to  the  attractiveness  of 
the  store.  The  owners  of  the  store  are  W.  C. 
Day,  Jr.,  of  Danville,  Va.,  and  G.  P.  Stanley,  of 
Parkton,  N.  C,  both  of  whom  have  had  wide 
experience  in  the  talking  machine  field. 


A  VERSATILE  'TALKER"  DEALER 

Chas.  L.  Gordon,  Jamaica,  N.  Y.,  a  live  Victor 
dealer  of  that  city,  not  only  finds  time  to  operate 
a  band  and  orchestra  which  is  known  as  Gor- 
don's Red  Uniform  Band,  but  he  is  a  composer 
of  no  mean  distinction.  His  latest  success  is 
"Peace  and  Liberty,"  a  march  that  is  being 
played  by  a  number  of  bands  in  the  eastern  sec- 
tion of  the  country. 


THE  PHONOGRAPHIC  TOP 

The  phonographic  top  is  the  latest  novelty 
based  on  the  principle  of  sound  production  found 
in  all  talking  machines.  The  top  is  a  metal  disc 
with  seven  circles,  of  graduated  size,  fashioned 
of  pin-point  dots  upon  it,  each  circle  represent- 
ing the  note  in  the  scale  of  C  natural.  To  play 
a  tune  on  it,  the  top  is  spun  so  that  the  disc 
revolves  rapidly,  and  the  dots  flash  around  so 
quickly  that  they  have  the  appearance  of  a  con- 
tinuous line.  With  the  point  of  a  paper  cone  the 
different  lines  are  touched,  and  the  notes  of 
popular  airs  can  thus  be  picked  out. 


SOME  PLACE  TO  VACATIONIZE 

Joseph  Honig,  advertising  manager  of  the 
Doehler  Die  Casting  Corporation,  Brooklyn, 
N.  Y.,  is  spending  his  vation  at  Lake  Chargogga- 
goggmanchaugagoggchaubunagoggamaug,  Web- 
ster, Mass.  Mrs.  Honig  accompanies  him.  Mr. 
Honig  submits  this  lake  name  as  a  new  talking 
machine  name  suggestion. 


A  Good  Filing  Cabinet  for  the  Price  of  a  Good  Record! 

Standard  Sectional 
Record  Cabinet 


TOP 

^-$1.50 

10"  REC. 
■<-  SECTION 
$1.75 


10"  REC. 
-<-  SECTION 
$1.75 


10"  REC. 
-<-  SECTION 
$1.75 

REDUCING 
-<r-  SECTION 
$1.75 

12"  REC. 
<-  SECTION 
$2.25 


<-  BASE 
$2.25 


A  practical,  inexpensive,  convenient  cabine 
(or  dealers;  made  on  the  sectional  principle,  affording 
the  following  advantages: 

It  grows  with  your  requirements:  You  first 
purchase  just  the  number  of  sections  you  actually  need 
for  your  present  requirements;  as  you  need  more  space, 
add  more  sections. 

Adapted  to  any  space  ;  As  many  sections  as 
desired  may  be  placed  in  a  stack;  as  many  stacks  may 
be  used  side  by  side  as  wall  space  will  permit. 

Neat  in  appearance  :  No  empty  shelves;  no  over- 
crowding. Case  always  complete,  yet  always  cap- 
able of  additional  expansion. 

Carefully  made  and   beautifully  finished  in 

plain  oak.  golden  finish.  Metal  strips  for  partitions, 
with  label  holder  under  each  compartment;  eight  com- 
partments in  each  section. 

Made  in  two  sizes;  to  hold  10-inch  and  12-inch  rec- 
ords. Each  lection  holds  200  records  (100  Edison 
records.)  Stack  may  be  made  up  with  all  sections  of 
the  same  size;  or  sections  for  10-inch  records  may  be 
used  above  sections  for  12-inch  records  by  means  of 
a  reducing  section  as  shown  in  accompanying  illustration. 


Price  per  section 
for  10-inch  records 

Price  per  section 
for  12-inch  records 


$1.75 
$2.25 


This  Combination 

TOTAL  $13.00 

Capacity  600-10"  and  200-12"  Records 

On  Approval — Freight  Paid 


10-inch  top  section,  $1.50;  base,  $1.75 
12-inch  top  section,  $2.00;  base,  $2.25 

Reducing  section,  for  use  when  10-inch  and  12-inch 
sections  are  used  in  same  stack,  $1.75. 

Cases  shipped  on  approval;  on  orders  amounting  to 
$10.00  and  over  we  pay  freight  to  all  points  East 
of  Montana,  Wyoming,  Colorado  and  New  Mexico. 
To  points  in  and  West  of  these  states,  we  equalize 
freight  charges. 

Send  for  our  new  illustrated  circular.  No.  60. 


The  C.  J.  Lundstrom  Mfg.  Co. 

LITTLE  FALLS,  N.  Y. 
Branch  Office:  Flatiron  Bldg  .  New  York  City 

Fifteen  Years'  Experience  Making  High 
Grade  Filing   Cabinets   and  Bookcases 


SECTION^ 


28 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Philadelphia  And  Locality 


Philadelphia,  Pa.,  August  6. — The  talking  ma- 
chine business  in  Philadelphia  during  July  was 
everything  that  the  dealers  could  hope  for,  so 
far  as  the  public  is  concerned,  and  nearly  every- 
thing they  had  hoped  for  from  the  manufac- 
turers, who  were  not  able  to  keep  the  trade 
properly  supplied  and  yet  they  did  better  than 
during  some  of  the  previous  months  of  the 
year.  Whether  it  was  the  Victor,  the  Columbia 
or  the  Edison  dealers,  all  of  them  report  that 
their  business  has  been  only  limited  by  the 
amount  of  stock  they  were  able  to  secure  in  the 
way  of  machines,  but  in  records  most  of  them 
had  little  about  which  they  could  complain. 
They  are  beginning  to  understand  the  trade  and 
are  sending  in  their  orders  for  records  in  such 
a  way  that  many  of  the  big  firms  here  have  been 
able  to  supply  the  demand  almost  to  the'  extent 
of  100  per  cent. 

Death  of  John  B.  Miller 

Death  has  entered  the  ranks  of  the  prominent 
local  talking  machine  dealers  in  the  passing 
away  of  John  Bremer  Miller  on  Sunday,  July 
30  at  6.30  p.  m.  Mr.  Miller  had  been  treas- 
urer of  the  Penn  Phonograph  Co.  for  a  num- 
ber of  years,  and  was  one  of  the  best  known  and 
best  liked  of  the  men  in  the  local  trade.  The 
wide  esteem  in  which  he  was  held  was  shown 
in  the  many  messages  of  regret  received  by  the 
company  and  by  the  large  attendance  at  his 
funeral. 

Mr.  Miller  had  not  been  in  the  best  of  health 
for  some  time  and  concluded  on  taking  an  au- 
tomobile trip  through  New  England,  accom- 
panied by  Mrs.  Miller.  They  were  on  their 
homeward  trip  when  he  was  taken  with  a  chill 
while  riding  near  New  London,  Conn.,  towards 
evening.  He  was  feeling  better  the  following 
morning  and  decided  to  resume  the  journey 
home  in.  his  machine.  He  was  extremely,  ill  all 
the  way  until  this  city  was  reached  on  Satur- 
day last,  when  a  consultation  of  physicians  was 
held  at  his  home,  and  the  doctors  pronounced 
him  critically  ill  and  advised  that  he  be  removed 
at  once  to  a  hospital.  This  was  done  but  he 
only  survived  until  Sunday.  Mr.  Miller  was 
buried  from  his  home,  705  Kenilworth  avenue, 
Oak  Lane,  on  Wednesday  afternoon  at  3 
o'clock,  and  is  survived  by  Mrs.  Miller. 

Mr.  Miller  began  his  business  career  when  a 


young  man,  by  connecting  himself  with  the 
William  H.  Horstmann  Co.,  now  at  Fifth  and 
Cherry  streets.  Later  he  was  connected  with 
the  firm  of  Partridge  &  Richardson,  department 
store,  at  Eighth  &  Chestnut  streets,  where  he 
was  in  charge  of  the  wholesale  department. 
After  that  he  went  into  business  for  himself 
at  1004  Market  street.  He  closed  out  his  in- 
terest in  that  business  in  1898,  when  the  Penn 
Phonograph  Co.  was  established,  and  became 
treasurer  of  that  company,  a  position  he  has 
held  ever  since. 

Mr.  Miller  was  fifty-three  years  of  age,  and  a 
prominent  member  of  the  Rotary  Club,  the 
Manufacturers'  Club,  the  Odd  Fellows  and  also 
the  Masonic  Fraternity.  He  took  an  active  in- 
terest in  the  Lutheran  Church  at  Oak  Lane. 
Among  those  who  attended  the  funeral  were 
F.  K.  Dolbeer,  George  D.  Ornstein,  H.  C. 
Brown  and  W.  B.  Fulghun,  representing  the 
Victor  Co.,  and  the  local  jobbers  were  well  rep- 
resented as  well  as  a  number  of  out-of-town 
retailers. 

As  the  Penn  Phonograph  Co.  is  a  stock  com- 
pany, Mr.  Miller's  death  will  cause  no  change 
in  the  firm.  H.  F.  Miller,  the  secretary  of  the 
company,  who  was  no  relative  of  the  deceased, 
was  absent  on  an  automobile  trip  at  the  time 
of  the  death.  He  left  this  city  on  Saturday, 
July  29,  and  as  he  left  no  direct  address  at 
which  he  could  be  reached,  he  did  not  hear  of 
his  partner's  death  until  after  the  funeral,  as 
the  firm  was  unable  to  locate  him. 

Report  an  Active  Business 

The  Penn  Co.  report  that  its  business  was 
most  excellent  in  July  and  that  the  increase 
was  simply  remarkable.  This  concern  is  ex- 
periencing the  same  difficulty  in  getting  ma- 
chines that  it  had  for  several  months  past  and 
has-been  unable  to  accumulate  any  stock  what- 
ever for  its  fall  trade,  machines  going  out  as 
fast  as  they  are  being  received. 
Vacations  Under  Way  with  Blake  &  Burkhart 

Blake  &  Burkhart,  the  most  prominent  firm 
handling  the  Edison  machine  in  this  city,  re- 
port that  their  business  in  July  has  been  quite 
satisfactory  for  that  month.  They  have  been 
able  to  fill  up  their  stock  of  records  in  very 
good  shape,  and  machines  have  also  been  com- 
ing through  in  a  satisfactory  way.    Herbert  E. 


Blake  is  away  on  his  vacation  at  the  present 
time,  which  he  is  spending  in  taking  automo- 
bile trips  to  every  section  from  his  country 
home  near  Llanarch,  Pa.  G.  G.  Blake,  Jr.,  one 
of  the  salesmen,  is  also  away  on  his  vacation, 
which  he  is  spending  at  Buffalo,  N.  Y.  Irvin 
H.  Burkhart  will  leave  for  a  two  weeks'  stay 
at  Ocean  City,  Md.,  on  Monday  of  next  week. 
A.  H.  Bates  Takes  Charge 

A.  H.  Bates  has  been  made  the  head  of  the 
talking  machine  department  at  the  Wanamaker 
store.    He  is  a  very  efficient  man  and  they  are 
planning  big  things  for  the  coming  season. 
Buehn  Doubles  Last  Year's  Business 

The  Louis  Buehn  Co.  reports  that  it  has 
doubled  last  year's  business  for  July  and  a 
very  large  percentage  of  this  increase  was  in 
the  record  department.  Mr.  Buehn  says  "the 
sale  of  records  with  us  has  kept  up  wonderfully 
well.  Records  and  machines  are  coming  in  in 
a  fairly  decent  way,  and  in  a  sufficient  quantity. 
We  have  unfilled  orders  now  for  a  large  num- 
ber of  machines,  and  we  hope  to  be  able  to 
meet  all  demands  that  may  be  made  upon  us. 
Everything  points  to  the  best  season  we  have 
ever  had." 

Phenomenal  Columbia  Business 

Manager  Eckhardt,  of  the  Pennsylvania  Talk- 
ing Machine  Co.,  reports  that  the  company's 
business  has  been  phenomenal,  and  that  it  is 
not  a  case  of  business  itself,  but  a  case  of  mer- 
chandise. July  showed  the  average  percentage 
of  increase  of  previous  months,  and  on  August 
the  first  the  firm  had  back  orders  and  unfilled 
orders  the  largest  in  its  history. 

Mr.  Eckhardt  had  hoped  to  remain  away  dur- 
ing the  entire  month  of  July,  but  he  has  decided 
to  merely  spend  as  much  time  as  possible  with 
his  family  at  the  Marlborough-Blenheim,  At- 
lantic City,  and  go  back  and  forward  from  his 
office  several  times  a  week.  He  says  his  firm 
is,  for  the  first  time  in  a  great  many  months,  in 
receipt  of  shipments  of  the  fifteen,  twenty-five 
and  thirty-five  dollar  machines,  and  that  it  is 
a  real  pleasure  to  renew  their  acquaintance  with 
this  particular  type. 

INCREASE  UNIT  CO.  FACTORY  FORCE 

Philadelphia,  Pa.,  August  8. — So  brisk  is  busi- 
ness with  the  Unit  Construction  Co.,  Thirty-first 
and  Chestnut  streets,  this  city,  makers  of  Unico 
booths,  that  a  doubling  of  the  force  was  neces- 
sary, and  the  plant  is  working  day  and  night. 

A  number  of  big  deals  were  recently  closed, 
involving  thousands  of  dollars,  for  special  in- 
stallations, while  the  smaller  orders  comprising 
one  or  more  separate  booths  have  practically 
trebled. 

Inasmuch  as  the  Unit  Construction  Co.  makes 
a  specialty  of  prompt  shipments,  it  is  obliged 
to  carry  a  tremendous  amount  of  stock  on  hand, 
this  service  being  rendered  without  charge  to 
any  dealer. 

CARING  FOR  SOLDIERS'  FAMILIES 

Camden,  N.  J.,  July  31. — The  Victor  Talking 
Machine  Co.,  which  has  a  number  of  employes 
away  at  the  front  with  the  army,  is  looking 
after  the  dependents  of  those  men,  and  will 
continue  to  do  so  as  long  as  they  are  away  in 
the  service.  In  addition  to  giving  the  men  full 
salaries  while  they  are  away,  arrangements  have 
been  made  to  see  that  the  families  of  the  men 
are  not  in  want.  The  Victor  Co.  is  co-operat- 
ing with  a  special  committee  appointed  by  the 
City  Council  in  this  work. 

A  new  structure  to  be  known  as  the  Edison 
Building,  is  rapidly  nearing  completion  on 
South  Salina  street,  Syracuse,  N.  Y.  It  will  be 
occupied  by  Frank  E.  Bolway  &  Son,  distribu- 
tors of  the  Edison  Diamond  Disc  phonograph, 
as  soon  as  it  is  finished. 


18  Years  of  Service 
is  back  of  every 
Penn  Shipment  of 
Victor  Victrolas 

"We  know  how  to  do  it" 

Penn  Phonograph  Co. 

PHILADELPHIA 


THE    TALKING    MACHINE  WORLD 


29 


DEEP  STUFF 


is  subway  build- 
ing.   The  engi- 


neers puzzle  over  plans  and  blueprints  for  many 
moons  before  the  work  is  completed.  But  at  last 


Service  is  never  BUILT.  No  matter  if  Buehn 
Victor  Service  is  the  best  today,  we  want  it  the 
best  TOMORROW,  and  the  next  day.  It  is  this 
"keeping  everlastingly  at  it"  policy  that  WINS. 

What  you  want  is  DELIVERIES.  You  want 
your  record  business  to  be  PROFITABLE.  You 
want  goods  when  you  want  them,  today,  to- 
morrow and  the  next  day.  Quick  service  fol- 
lowed by  a  big  rest  is  a  flash  in  the  pan. 

Buehn  Service  delivers.  It  delivers  consistently, 
quietly,  and  permanently.  It  is  the  kind  of  service 
that  successful  dealers  must  have  in  order  to 
be  successful. 


it  is  BUILT. 


THE 


LOUIS  BUEHN 


COMPANY 


PHILADELPHIA'S 


Exclusive  Wholesale 
VICTOR  DISTRIBUTORS 


30 


THE    TALKING    MACHINE  WORLD 


U  — 

z 


a 


C 
0 
N 

0 

a 


DO 
< 

u 

> 
z 

<  >- 

o 

H  _ 
—  « 

U.  u 


*►*  I       Trade  Mark  Reg. 

PHONO  RECORD  HOLDER 

makes  a  man  proud  of  his  records,  because  every  title  in 
his  collection  can  be  seen  when  they  are  in  his  cabinet. 
He  will  therefore  be  a  good  record  buyer. 

Every  Indexo  file  is  cloth  bound  all  around  to  stand 
the  hardest  usage  and  has  an  artistic  design  on  front 
and  back.  10  and  12  inch  sizes.  Put  up  for  retailing  one 
dozen  to  a  carton — one  gross  to  a  case. 

Order  now  to  make  sure  of  supply. 

Sample  and  prices  on  application. 


HENRY  ROSENBERG 


Sole  Manufacturer 


14-16  WOOSTER  ST., 


NEW  YORK 


READY  FOR  FALL  RUSH  IN  BALTIMORE 

Talking  Machine  Dealers  of  That  City  Prepared 
to  Handle  Unusual  Volume  of  Business  Dur- 
ing Coming  Months — New  Dealers  Enter  the 
Field — Warm  Weather  Business  Good 


Baltimore,  Md..  August  4. — Baltimore  dealers  are 
preparing  to  handle  a  big  fall  rush.  Almost 
all  of  them  are  stocking  their  stores  as  fast  as 
they  can.  The  retailers,  with  but  few  excep- 
tions, report  that  they  are  doing  excellent  busi- 
ness considering  the  fact  that  a  great  many 
people  are  out  of  the  city.  Record  business  also 
is  holding  up  well. 

The  Victrola  department  recently  opened  by 
the  Mann  Piano  Co.,  of  which  Charles  R.  Stram 
is  manager,  is  making  excellent  progress.  Mr. 
Mann  has  just  had  a  large  sign  placed  in  front 
of  his  store  and  this  attracts  a  great  deal  of 
attention. 

The  talking  machine  department  of  the  Hub, 
a  large  department  store,  has  been  removed 
from  the  main  building  to  Charles  and  Fayette 
street,  the  house  formerly  occupied  by  the  San- 
ders &  Stayman  Co.  The  firm  handles  the  Edi- 
son and  Columbia  lines.  The  building  has  been 
greatly  improved  and  is  one  of  the  finest  in  this 
section.  The  department  is  in  conjunction  with 
a  new  piano  department  just  opened.  There 
are  six  booths  on  the  first  floor  and  the  entire 
interior  is  finished  in  white.  W.  E.  Collins  is 
in  charge  of  the  talking  machine  department. 
-C.  B.  Noon  is  head  of  the  new  store. 

Failure  to  secure  sufficient  machines  to  meet 
the  demand  is  still  the  complaint  coming  from 
the  distributors.  Most  of  the  Victor  dealers 
are  hard  after  the  distributors  in  their  efforts 
to  get  their  stock  well  up.  The  distributors 
are  doing  all  they  can  to  accommodate  them, 
but  they  are  having  a  trying  time. 

A.  J.  Heath,  in  charge  of  the  Columbia  head- 
quarters here,  is  overjoyed  the  way  business 
keeps  up.  "It  is  truly  wonderful,"  he  said, 
"and  things  are  just  going  great  with  us.  Pros- 
pects were  never  better.  The  dealers  continue 
to  stock  up  and  are  taking  all  of  the  goods 
they  can  get  their  hands  on.  All  appear  to 
be  sure  that  the  coming  fall  is  going  to  be  a 
record  breaker  and  they  want  to  have  all  the 
ammunition  in  their  line.  In  other  words,  the 
preparedness  in  the  air  has  spread  to  the  busi- 
ness world." 

Jesse  Rosenstein,  the  Pathe  distributor,  an- 
nounces that  he  has  just  signed  up  the  Romin- 
ger  Furniture  Co.,  Winston-Salem,  N.  C,  and 
Amberg  &  Jordan,  Inc.,  406  to  408  North  Eu- 
taw  street,  one  of  the  large  furniture  houses  of 
Baltimore.  Mr.  Rosenstein  expects  to  announce 
some  additional  distributors  very  shortly.  He 
reports  business  very  good. 

The  shortage  of  machines  is  still  handicap- 
ping H.  R.  Eisenbrandt  Sons,  Inc.,  Victor  dis- 
tributors. Henry  Eisenbrandt,  who  has  charge 
of  the  Victrola  department,  says  that  he  would 
have  no  trouble"  whatever  in  disposing  of  far 
more  machines  than  he  is  able  to  get  possession 
of.    The  same  shortage  is  reported  by  Cohen 


&  Hughes,  also  local  distributors  of  the  Victor 
line. 

The  higher  priced  machines  are  having  the 
call  with  E.  F.  Droop  &  Sons  Co.,  also  dis- 
tributors of  the  Victor  Co.  machines  and  rec- 
ords. W.  C.  Roberts,  manager  of  this  house, 
is  away  on  his  vacation  at  present.  The  same 
old  shortage  is  reported; 

Although  the  weather  is  very  warm  the  sales 
of  the  Aeolian-Vocalion,  which  is  handled  in 
this  section  by  the  Sanders  &  Stayman  Co., 
holds  up  well.  W.  B.  Turlington,  manager  of 
the  house,  says  no  complaint  whatever  can  be 
made  upon  the  way  the  machines  are  selling. 
The  demand  in  this  line  also  runs  toward  the 
higher  prices.  The  house  also  handles  the  Vic- 
tor and  Columbia  machines. 

L.  K.  Scott,  formerly  with  the  Reid  &  Hughes 
Co.,  of  Waterbury,  Conn.,  is  the  new  manager 
of  the  Victrola  department  of  Stewart  &  Co., 
one  of  the  largest  department  stores  in  the  city. 
Mr.  Scott,  who  recently  came  to  this  city,  is 
much  pleased  with  the  outlook.  He  has  started 
to  make  plans  for  the  Fall  rush  and  is  getting 
in  a  good  supply  of  machines.  Mr.  Scott  has 
added  E.  M.  Ogilvie,  formerly  with  the  Sonora 
Co.,  in  New  York,  to  his  present  sales  force.  A 
live  campaign  is  planned. 

Preparations  for  the  fall  trade  with  the  Vic- 
trola department  of  William  Knabe  &  Co., 
which  is  now  under  the  management  of  Henry 
T.  Kennedy,  who  has  taken  the  place  of  Milton 
Boucher,  promoted  to  the  piano  department. 


TELEPHONES  ORDERS  FROM  COAST 


San  Francisco,  Cal.,  August  3. — The  Stern 
Talking  Machine  Corp.,  1085  Market  street,  Pa- 
cific Coast  distributors  of  Rex  phonographs 
and  records,  has  been  closing  a  large  business. 
A  .few  weeks  ago  Frederick'  Stern,  president  of 
the  company,  decided  to  call  up  the  Rex  plant 
at  Wilmington,  Del.,  on  the  long  distance  tele- 
phone in  order  to  arrange  for  additional  ship- 
ments of  machines  and  records.  He  ordered 
two  carloads  of  merchandise  for  shipment  this 
month,  and  also  inquired  regarding  another  car- 
load which  had  been  somewhat  delayed  in 
transit.  This  telephone  call  from  the  Coast  to 
the  East  is  a  fair  indication  of  the  Stern  Co.'s 
energetic  sales  policies. 


PLAUT=CADDEN  CO.  RECITALS 


Norwich,  Conn.,  August  8. — The  Plaut-Cadden 
Co.,  of  this  city,  Victor  dealers,  have  been  re- 
ceiving considerable  notice  in  the  local  news- 
papers by  reason  of  the  success  they  have 
achieved  with  Victor  recitals.  This  company 
has  made  a  specialty  of  giving  informal  concerts 
at  frequent  intervals,  and  aside  from  the  in- 
creased sales  which  this  publicity  has  produced, 
these  recitals  have  served  to  make  the  Plaut- 
Cadden  store  a  Mecca  for  local  music  lovers. 


Eugene  Krone  has  opened  a  new  and  exclu- 
sive Diamond  Disc  store  in  Bryan,  O. 


Deliver  Your  Talking  Machines 
in  LANSING  Khaki  Covers 


Preparedness  is  the  cry  throughout  the  Country  and  an  ordei  placed  now  is 
a  move  in  the  right  direction  by  getting  ready  for  the  coming  Season  s  business. 

All  materials  are  of  High  Grade — the  covers  are  heavily  padded  and  quilled 
and  properly  manufactured — the  Patent  Buckle  that  is  used  is  a  necessity  for 

Safely  handling  these  expensive  instru- 

ANSING 


They  afford  perfect  protection  from 
the  Weather — finger  prints — scratches  and 
all  other  blemishes. 


The  Pioneer  Khaki  Moving  Cover  Mfr. 

Use  the  Lansing  Khaki  Moving  Cover  and  save  money. 

" BEST  BY  TEST"  IS  THE  LANSING  SLOGAN 


E.  H.  LANSING, 


611  WASHINGTON  STREET, 

BOSTON,  MASS. 


THE    TALKING    MACHINE  WORLD 


31 


150  NEW  DEALERS  IN  THREE  MONTHS 

G.  Sommers  &  Co.,  St.  Paul,  Minn.,  Win  Quick 
Success  as  Jobbers  of  the  Pathe  Phonographs 
Throughout  Northwestern  Territory 


SALES  POINTERS  OF  VALUE 


St.  Paul,  Minn.,  August  1—  C.  E.  Gore,  trav- 
eling representative  for  the  Pathe  Freres 
Phonograph  Co.,  New  York,  left  this  city  this 

week  after  spending 
three  weeks  with  G. 
Sommers  &  Co.,  Pathe 
distributors  for  this  ter- 
ritory. Mr.  Gore's 
time  was  well-spent  in 
this  city,  as  he  assisted 
G.  Sommers  &  Co.  in 
putting  their  stock  in 
shape,  and  also  gave 
them  valuable  help  in 
organizing  the  efficient 
sales  staff  which  is  now 
visiting  the  trade. 

G.  Sommers  &  Co. 
have  only  been  Pathe 
distributors  since  the 
first  of  May,  but  in  this 
very  short  time  have  signed  up  150  dealers  to 
handle  the  Pathe  line.  Their  territory  reaches 
out  to  Spokane,  covering  the  Northwest  to  that 
city,  and  fifteen  salesmen  are  spending  all  their 
time  co-operating  with  the  company's  Pathe 
dealers  in  this  section. 

Before  leaving  St.  Paul,  G.  Sommers  &  Co. 
gave  Mr.  Gore  an  order  aggregating  $125,000 
worth  of  Pathephones  and  Pathe  discs,  and  ac- 
cording to  their  present  plans  and  the  aggres- 
siveness of  their  sales  campaign,  they  will  sell 
$500,000  worth  of  Pathe  goods  before  the  first 
of  the  year.  L.  T.  Ware,  who  is  in  charge  of 
this  division  of  the  Sommers  business,  is  a  keen 
and  aggressive  merchandising  expert,  and  his 
enthusiasm  regarding  the  possibilities  of  the 
Pathe  line  is  based  on  years  of  experience  and 
judgment  which  are  reflected  in  the  success  his 
company  has  already  achieved  in  the  Pathe 
goods. 

Mr.  Gore's  destination  after  leaving  St.  Paul 
is  Memphis,  Tenn.,  where  he  will  render  similar 
co-operation  to  the  Armstrong  Furniture  Co., 
which  only  recently  arranged  to  handle  the 
Pathe  line  as  distributors.  Mr.  Gore  is  thor- 
oughly versed  in  all  phases  of  the  talking  ma- 
chine industry,  and  the  practicability  of  his  sug- 
gestions is  evidenced  in  the  splendid  sales  totals 
of  the  Pathe  distributors  with  whom  he  has 
worked. 


INCREASING  ITS  FACTORY  CAPACITY 

St.  Louis,  Mo.,  August  5.— J.  P.  Fitzgerald, 
president  of  the  Mozart  Talking  Machine  Co., 
states  that  the  company's  sales  totals  this  sum- 
mer have  far  exceeded  all  expectations,  and  as 
a  matter  of  fact,  business  the  past  month  or 
two  has  resembled  the  fall  and  winter  season's 
activities.  The  company  is  steadily  increasing 
its  factory  capacity  to  cope  with  its  increased 
business. 


Bearing  on  Victor  Records  and  Their  Use  Sent 
Out  by  V.  W.  Moody,  of  Neal,  Clark  &  Neal, 
Buffalo — Offers  Some  Interesting  Facts 


Buffalo,  N.  Y.,  August  7.— V.  W.  Moody, 
manager  of  Neal,  Clark  &  Neal,  Victor  distribu- 
tors, has  just  sent  out  to  the  company's  dealers 
for  general  distribution  a  selected  list  of  Victor 
records  for  the  convenience  of  those  who  have 
not  had  an  opportunity  to  study  the  complete 
Victor  catalog. 

On  the  last  page  Mr.  Moody  asks  a  number 
of  pertinent  questions,  under  the  heading  "Do 
You  Know:"  "That  your  Victrola  should  oper- 
ate at  a  speed  of  seventy-six  revolutions  per 
minute?  That  the  governor  'friction  pads'  must 
be  oiled  monthly?  That  the  sound  box  gaskets 
must  be  live  rubber?  That  your  Victrola  must 
not  vary  in  speed  the  slightest?  That  in  a  high 
soprano  note  there  are  3,000  vibrations  per  sec- 
ond? That  if  your  motor  drags  for  one-half 
of  60/76  of  a  second  that  1,500  of  these  soprano 
vibrations  will  be  flat?  That  your  reproducing 
point  (needle)  travels  over  approximately  100 
yards  of  reproducing  surface  with  each  twelve- 
inch  record  played?" 


OUTING  OF  TALKING  MACHINE  MEN 

Talking  Machine  Dealers'  Association  of  Buf- 
falo to  Hold  Annual  Picnic  This  Month 


Buffalo,  N.  Y.,  August  1. — The  Talking  Ma- 
chine Dealers'  Association  of  Buffalo,  one  of 
the  most  influential  organizations  of  its  kind  in 
the  country,  is  completing  arrangements  for 
the  annual  outing  to  be  held  late  in  August. 
Present  plans  point  toward  the  affair  being 
staged  at  Crystal  Beach,  a  lake  resort  on  the 
Canadian  shore.  F.  E.  Bruehl,  of  the  Neal, 
Clark  &  Neal  Victrola  department  is  the  chief 
spirit  working  toward  the  success  of  the  big 
event. 


At  a  dinner  given  last  month  by  the  Chamber 
of  Commerce,  of  Odgensburg,  N.  Y.,  the  mem- 
bers and  guests,  among  whom  was  Chas.  M. 
Tait,  of  Gouverneur,  N.  Y.,  had  the  pleasure  of 
listening  to  a  telephone  conversation  between 
Ogdensburg  and  San  Francisco.  One  of  the 
interesting  features  of  the  program  was  hear- 
ing Harry  Lauder's  Victor  record,  "I  Love  a 
Lassie,"  played  on  a  Victrola  in  San  Francisco. 
Mr.  Tait  states  that  every  word  was  astonish- 
ingly clear  and  distinct,  and  that  Harry  Lauder's 
Scotch  "burr"  was  as  distinct  as  though  the 
Victrola  was  in  the  very  room  in  which  they 
were  sitting.  The  program  closed  with  "The 
Star-Spangled  Banner"  played  on  the  Victrola. 


R.  E.  Babylon  has  purchased  an  interest  in 
the  Dillon  Bros,  talking  machine  factory  at 
Piqua,  O.,  which  will  be  enlarged  by  the  addi- 
tion of  a  new  building  and  the  installation  of 
new  machinery. 


An  opportunity  to  secure 

MOTORS 

SOUND  BOXES-TONE  ARMS 

at  extremely  low  prices 


MOTORS 

1  Bbl.  (about  125  motors)  at  $1.00  per  motor 

1,000  " 

"     .95    "  " 

5,000  " 

"     .90   '•  " 

SOUND  BOXES 

TONE  ARMS 

100  lots  60  each 

100  lots  60  each 

1,000  "  -_-50  " 

1,000  "  __..50  " 

WONDER  TALKING  MACHINE  CO. 

113-119  Fourth  Ave.,  (Jfst.)  New  York 

Telephone,  Stuyvesant  1666,  1667,  1668 


No.  498.    Vertical  Interior 


For   Columbia  "Favorite" 
Height,   32   in.     Width,   19    in.     Depth,    22  in. 
Holds  240  records. 

Mahogany  Front — Golden  Quartered  Oak  Front 

Average  weight,  crated,  SO  pounds. 

[If  horizontal  shelving  is  desired,  order  No. 
1498.] 

[When  felt  interior  is  wanted,  order  No.  49SF.] 


ENJOY  HARRY  LAUDER'S  RECORD  ■! 


UDELE 


j^abinets 


For  Records 

■  play  a  leading  part  in  the  sale 
BB  of  a  talking  machine  outfit.  This 
EB  is  true  because  a  machine  and 
BB  a  library  of  records  without  a 
BB  Udell  Record  Cabinet  are  not 
BB  complete. 

Put  it  up  to  your  customer  and  ask  him 
where  he  is  going  to  file  his  records.  Of 
course,  people  buy  what  they  see — so 
j=|      have  several  in  your  store.  You  not  only 
~ get  the  profit  on  the  cabinet  but  you  are 
making  a  better  record  buyer.    The  im- 
|gj      portance  of  that  cannot  be  overstated. 
'—■  -      A  better  record  buyer  because  he  takes 
some  pride  in  the  care  and  filing  of  his 
Hii      records.    He  knows  just  what  he  has 
=^      because  of  the  system  used  in  filing. 

BB      The  large  capacity  of  a  Udell  Record 
Cabinet  makes  a    consumer  want  to 

m  en  it  up. 

H|      Yes,  it's  a  mighty  good  proposition  for 
you  to  push  Udell  cabinets. 

BS  You   can   get  pictures 

and  prices  by  writing  to 

|  The  Udell  Works 

1204  West  28th  Street 

■  Indianapolis,  Ind. 


pp 


THE   TALKING   MACHINE  WORLD 


33 


i  Offer  This  Newest  Service 
o  Our  Dealers  -  -  -The  Full 
Line  of  Pathephones  and 
Pathe  Disc  Records 


Concerning 
Pathe 
Quality 


VY7E  have  chosen  Pathe  products  because 
they  have  an  international  reputation  ; 
because  they  are  reliable ;  because  dealers 
can  sell  them  with  the  knowledge  that  cus- 
tomers will  stay  satisfied. 

We  chose  the  Pathephone  because  it  has 
a  "Violin"  Sound  Chamber  of  resonant 
wood  that  adds  warmth  and  mellowness 
to  tone.  Because  it  plays  with  a  polished 
Sapphire  Ball  that  never  has  to  be  changed 
and  never  scratches  records  (like  sharp 
metal  needles). 

We  chose  Pathe  Discs  because  they  re- 
produce more  truly.  Because  they  are  more 
durable,  showing  no  signs  or  wear  after 
years  of  use.  Because  they  are  cheaper — 
All  Pathe  records  from  dance  music  to 
grand  opera  are  double-disc.  A  single  price 
pays  for  two  selections.  Because  Pathe 
Discs  reproduce  not  only  the  voices  of 
singers  who  are  enjoying  triumphs  in 
America,  but  also  the  voices  of  famous 
European  artists  who  have  never  sung  in 
this  country.  Finally,  we  chose  Pathe  Discs 
because  the  indications  are  becoming  clear- 
er and  clearer  daily  that  the  public  will 
demand  Pathe  records,  no  matter  what 
make  of  machine  they  own. 


Concerning  Our 
Financial 
Service 

are  prepared  to  back  up  Pathe  prod- 
ucts and  to  stand  behind  our  dealers 
with  the  strongest  kind  of  service.  We 
don't  mean  just  merchandising  service. 
Everybody  is  doing  that  now,  more  or  less. 
We  mean  Financial  Service. 


We  will  cash  your  installment 
phonograph  paper  !  We  will  let 
you  buy  new  stock  on  the  strength 
of  your  customer's  promise  to  pay! 

This  means  that  your  business  can 
grow  from  the  start.  You  don't 
have  to  wait  for  the  cash  to  come  in. 


If  you  are  the  kind  that  likes  to  grasp 
success  more  than  to  dream  about  it,  you 
will  ask  our  Phonograph  Division  today 
about  our  Financial  service. 


Davis  Piano  Company 

(Established  1839) 

[ONOGRAPH  DIVISION 

eral  Offices,  1  8  East  42nd  St.,  New  York 


34 


THE    TALKING    MACHINE  WORLD 


Al  Jolson-the  biggest  money  maker  in  the 
popular  record  Held,  and  an  exclusive  Col- 
umbia artist.  New  records  by  Jolson  in 
the  September  list. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolwortli  Building,  New  York 


MILLION  POUNDS  OF  SPRING  STEEL 

Enormous  Supply  of  That  Important  Material 
for  Talking  Machine  Motor  Manufacture 
Now  on  Hand  at  Otto  Heineman  Co.  Factory 


Five  hundred  tons,  one  million  pounds  of 
spring  steel,  for  use  in  the  manufacturing  of 
Heineman  motors  are  now  on  hand,  and  are 


A  Small  Portion  of  the  Million  Pounds 

being  utilized  in  the  production  of  these  well- 
known  motors. 

Even  in  ordinary  times,  this  vast  amount  of 
spring  steel  would  attract  more  than  passing 


One  View  of  the  Spring  Steel 

interest,  but  with  the  present  condition  of  the 
steel  market,  and  the  extreme  difficulty  ex- 
perienced by  manufacturers  in  all  lines  to  secure 
sufficient   steel   for   their   daily   or   weekly  re- 


quirements, this  amount  of  spring  steel  as- 
sumes imposing  proportions. 

Otto  Heineman,  president  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.,  is  a  firm  believer 
in  the  doctrine  of  "preparedness"  as  applied  to 
commercial  success,  and  as  soon  as  he  realized 
that  raw  materials  were  becoming  scarcer 
day  by  day,  made  his  plans  accordingly,  and 
instructed  his  purchasing  agents  to  spare  no 
efforts  to  secure  an  adequate  supply  of  that  all 
important  factor  in  motor  production — spring 
steel. 

In  pursuance  of  these  instructions  orders  were 
placed  aggregating  considerably  more  than  500 
tons,  and  although  the  price  was  far  in  advance 
of  anything  previously  paid  for  spring  steel,  Mr. 
Heineman  approved  the  orders  so  that  his 
patrons  might  receive  their  motor  shipments  at 
the  earliest  possible  moment  regardless  of  the 
expense  or  inconveniences  involved. 

The  first  portion  of  this  vast  order  was  re- 
ceived some  time  ago,  and  shipments  have  been 
received  daily,  until  at  the  present  time  there 
are  one  million  pounds  on  hand.  All  of  this 
steel  is  subjected  to  the  severest  possible  tests, 
and  only  the  very  highest  grade  of  product  is 
O.K.'d  for  use  in  the  Heineman  motors. 

As  soon  as  this  spring  steel  is  approved  by 
the  Heineman  factory  experts  it  is  put  in  work, 
and  extreme  care  is  taken  that  the  steel  stands 
up  perfectly  under  every  process.  "Quality"  is 
the  keynote  of  the  Heineman  factory  policy, 
and  no  matter  how  many  motors  are  on  order, 
Mr.  Heineman  does  not  permit  the  slightest 
deviation  from  the  quality  dictates  which  have 
guided  his  company  in  its  remarkably  successful 
career. 

A  faint  idea  of  the  tremendous  volume  of 
spring  steel  comprising  one  million  pounds  may 
be  gleaned  from  the  accompanying  photographs, 
although  these  pictures  show  but  a  very  small 
portion  of  the  500  tons.  It  is  a  tribute  to  the 
popularity  of  Heineman  motors  that  even  this 
vast  amount  of  spring  steel  will  suffice  but  a 
very  short  while,  as  the  Otto  Heinemann  Co. 


has  received  some  huge  orders  the  last  few 
months  which  will  necessitate  working  the  fac- 
tory to  capacity  and  overtime  for  a  long  time  to 
come. 


BELIEVES  IN  AN  OUTDOOR  LIFE 


F.  P.  Oliver  Snapped  After  Eighteen  Holes  of 
Golf  With  Francis  Wilson 


Fred  P.  Oliver,  the  active  vice-president  and 
general  manager  of  the  Blackman  Talking  Ma- 


F.  P.  Oliver  and  Francis  Wilson 

chine  Co.,  New  York,  Victor  distributor,  is  a 
firm  believer  in  the  benefits  to  be  derived  from 
an  active  outdoor  life.  He  is  an  ardent  golfist 
and  has  even  made  his  appearance  on  the 
"diamond"  as  a  member  of  the  Blackman  Talk- 
ing Machine  Co.'s  baseball  nine.  In  the  accom- 
panying picture,  Mr.  Oliver  "is  taking  it  easy" 
with  Francis  Wilson,  prominent  theatrical  star, 
at  the  latter's  country  home,  "The  Hill,"  at 
Lake  Mahopac,  N.  Y.  Messrs.  Oliver  and  Wil- 
son just  finished  eighteen  holes  when  this  pho- 
tograph was  snapped  by  J.  N.  Blackman,  presi- 
dent of  the  Blackman  Talking  Machine  Co., 
who  was  also  spending  a  few  days  at  Lake 
Mahopac. 


Dealers  Who  Believe  in  Efficiency  and  Who  Want 


This  Model  holds  3  Victrolas  or  3  similar-sized  machines. 
Also  easily  carries  I  piano. 


To  Secure   Maximum  Utility  From  an  Automobile  Should  Get 

THE  DEKALB  TRAILER 

One  of  these  attached  to  any  make  of  automobile  will  com- 
pletely solve  your  delivery  and  receiving  problems 

Length,  7  ft.;  width,  40  in. ;  sides  8  in.  deep.  Solid  steel  axle,  hickory  wheels, 
with  either  steel  or  rubber  tires.  Best  quality  steel  springs.  Painted  auto  black  and 
equipped  with  draw  bar  that  is  quickly  attached  to  any  car.  Weight,  400  lbs. 
Easy  running  and  easily  handled. 

Send  a  postal  for  details.    It's  certainly  worth  your[business'  while 

DeKalb  Wagon  Company 

DeKalb,  Illinois 


THE    TALKING    MACHINE  WORLD 


35 


NEW  YORK  CITY 


S.  B.  Davega  Co. 

Est.  32  years  831  BROADWAY 

SERVICE 

SERVICE 

SERVICE 

RECORDS 

RECORDS 

RECORDS 

Victor- Victrolas 

Send  for  Price  List  of  Accessories 

IMPORTANT  ANNOUNCEMENT  IN  NEXT  ISSUE 


BUILDING  UP  RECORD  BUSINESS 


Some  Live  Facts  and  Hints  Offered  by  the 
Stewart  Talking  Machine  Co.,  Indianapolis,  to 
a  Dealer  Whose  Record  Sales  Were  Not 
What  They  Should  Be — Excellent  Suggestions 

The  Stewart  Talking  Machine  Co.,  Indian- 
apolis, Ind.,  Victor  distributor,  sent  out  a  most 
interesting  letter  some  time  ago  in  response  to 
a  letter  from  a  Victor  dealer  who  had  written 
that  his  record  business  was  only  14  per  cent, 
of  his  total.  This  letter,  reading  as  follows,  is 
well  worth  the  careful  attention  of  every  talk- 
ing machine  dealer: 

"Your  recent  letter  has  been  considered  with  much  interest, 
and  we  have  spent  a  considerable  length  of  time  in  looking 
up  material  for  a  complete  answer.  We  find  that  your 
record  orders  for  the  last  six  months  show  an  advance  over 
previous  accounts.  You  are  to  be  congratulated  on  that. 
And  you  are  not  to  be  entirely  held  at  fault  because  your 
record  business  is  not  greater.  Yet  it's  certain  that  the 
record  business  should  be  much  more  than  14  per  cent,  of 
the  total.  They  should  equal  the  machine  orders.  You 
have  done  splendid  work  in  placing  Victrolas,  but  you  have 
overlooked  vast  possibilities  for  enlarging  your  record  busi- 
ness.   We  should  have  told  you  so  sooner. 

"At  the  present  time  it  is  possible  to  get  from  the  Victor 
factory  records  in  almost  numberless  quantities — a  pleasant 
situation  for  you  when  machines  are  so  hard  to  obtain. 
And  it  is  equally  as  pleasant  for  us. 

"There  are  several  suggestions  that  might  be  followed 
toward  the  increase  of  your  record  business. 

"One  dealer  delighted  us  with  the  news  that  he  never 
hears  a  customer  ask  for  'I  Hear  You  Calling  Me'  without 
suggesting  and,  if  such  is  in  order,  playing  three  or  four 
other  McCormack  records.  If  this  dealer  does  not  have 
'Cecile'  on  his  shelf  he  suggests  'Millicent'  or  any  other 
good  waltz  record,  fearing  that  in  nine  cases  out  of  ten  a 
customer  will  not  come  back  for  a  certain  record  if  it  is  not 
to  be  bad  when  wanted.  A  keying  system  that  classifies 
waltzes,  arias,  violin  solos,  etc.,  under  a  code  sign,  enables 
him  to  pick  out  similar  records  quickly.  He  does  not  call 
this  substitution  but  restitution — saving  an  order!  He  is  a 
dealer  who  sends  out  great  quantities  of  records  on  twenty- 
four  hours'  approval.  For  it's  an  active  stimulant  to  his 
customers'  record  appetites — the  more  they  hear,  the  more 
they  want.  He  is  the  dealer  who  writes  a  breezy  letter 
with  every  monthly  list  of  records  sent  out  on  his  mailing 
list  and  who  calls  by  'phone  all  customers  whom  he  thinks 
might  be  interested  in  special  records.  And  he  is  the  very 
same  dealer  who  is  profiting  and  profiting-  and-  realizing 
profit  on  his  record  department. 

"Another  dealer  makes  a  practice  of  giving  monthly  re- 
citals, selecting  the  headliners  of  each  record  list  and  invit- 
ing home  talent  to  assist — by  this  latter  feature  attracting 
more  local  interest.  He  says  pleasant  service  in  the  store 
brings  better  results  than  any  amount  of  "record-on-ap- 
proval"  bother. 

"But  one  other  man  comes  forward  with  a  plan  for  boost- 
ing record  business  which  should  commend  itself  to  your 
attention  through  its  uniqueness. 

"He  employed  a  young  man  instructed  in  the  mechanical 
workings  of  a  Victrola,  to  make  regular  tours  of  inspection 
among  all  the  local  owners  of  Victor  machines,  testing  the 
motors  to  correct  jumping,  to  see  if  they  make  seventy-eight 
revolutions  per  minute,  to  see  if  the  diaphragm  is  at  proper 
tension  to  bring  out  roundly  the  high  tones  of  certain 
instrumental  records  he  might  play  (for  instance,  Kreisler's 
'Serenade  Espagnole')  and  to  see  if  the  sound  box  is  prop- 
erly adjusted  to  produce  powerful  vocal  records  such  as 
Caruso's  'Celeste  Aida"  without  'blasting.'  Upon  finishing 
each  inspection  the  young  man  might  play  a  few  other  good 
numbers  and  leave  behind  a  list  of  the  latest  records. 

"When  the  man  of  the  house  gets  home  at  night  and  dis- 
covers that  his  Victrola  has  been  improved  he  will  want  to 
hear  for  himself.  The  wife  and  children  will  recall  the 
beautiful  songs  and  instrumental  selections  the  young  man 
played,  will  discover  the  list  of  new  ones — and  there  you 
are.  Following  the  natural  consequences  still  further,  this 
dealer  sees  neighbors  and  non-owners  of  Victrolas  trooping 

f 


in  to  hear  new  records  on  the  improved  instruments  and 
going  home  with  the  '*buy-it-now"  instinct  hard  working  in 
their  minds. 

"Familiarize  your  customers  with  the  opera,  says  another 
retailer.  Lead  them  into  the  story  of  an  otherwise  bewil- 
dering maze  of  music,  and  speak  in  plain  United  States 
words  so  that  they  may  feel  Lucia  di  Lammermoor  to  have 
been  no  one  but  little  Lucy  from  the  old  Scotch  town  of 
Lammermoor — as,  indeed,  she  was.  Let  them  know  that 
the  English  meaning  of  'Cavalleria  Rusticana'  is  'Rustic 
Chivalry"  and  that  the  plot  is  based  on  a  situation  that  has 
popped  up  in  human  events  since  time  out  of  mind — that 
of  a  woman,  well  married,  making  up  to  a  former  lover. 
Show  your  customers  clearly  that  grand  opera  is  simply 
a  magnifying  glass  which  intensifies  the  loves  and  passions 
of  human  beings— although  the  glass  itself  may  lend  a  touch 
of  the  sublime. 

"While  you  are  playing  for  your  friends  the  remarkable 
record  88061 — Caruso  singing  'On  with  the  Play' — explain 
that  the  Italian  tenor  is  performing  in  character  of  a  circus 
clown  'I  Pagliacci' — 'The  Players' — and  is  sobbing  out  his 
wretchedness  over  the  faithlessness  of  his  wife. 

"All  this  would  be  bringing  them  closer  to  a  high  em- 
bodiment of  art — a  consequent  desire  for  fuller  knowledge — ■ 
the  commencing  of  a  grand  opera  library — the  foundation 
of  a  growing  record  demand.  Tell  the  story!  Tell  the 
story!    Tell  the  story! 

"The  successful  pursuit  of  this  plan  would  call  for  your 
advice  as  to  the  formation  of  a  customer's  record  library. 
You  see,  the  assembling  of  valuable  records  should  have 
the  same  painstaking  attention  that  a  book-lover  gives  to  his 
collections.  There  are  few  model  libraries  that  do  not  have 
a  proportion  of  light  fiction  against  heavy  drama — one  bal- 
ancing the  other  to  a  nice  degree — but  in  none  does  Robert 
W.  Chambers  approach  in  representation  Balzac,  Victor 
Hugo  or  Maupassant;  nor  is  there  a  lack  of  Shakespeare  or 
Milton  on  the  shelves.  In  the  same  way  'Tipperary'  should 
have  a  strong  counterweight  in  'Celeste  Aida'  and  records 
of  similar  magnificence. 

"Make  them  know  it.  'Victor  Book  of  the  Opera'  and 
Voice  of  the  Victor  will  help  you.     Grand  opera  offers  a 


broad  and  substantial  foundation  for  a  building  of  record 
business. 

"And  here  read  a  few  of  our  words:  A  record  stock 
increased  from  well  selected  numbers  is  as  good  as  old 
wheat  in  the  mill — better  because  it  -turns  oftener.  Do  not 
feel  that,  because  records  may  be  easily  obtained  at  the 
present  time  it  is  possible  to  hold  every  customer  off  until 
his  order  can  be  filled  here.  Did  you  ever  go  into  a  store 
for  a  pair  of  shoes  and,  when  the  clerk  was  unable  to  fit 
you,  did  you  agree  to  wait  patiently  until  the  shoe  jobber 
or  shoe  manufacturer  could  get  a  pair  made? — A  ready 
stock  saves  many  a  sale. 

Your  record  business  should 

equal  your  machine  business. 
"You  have  turned  a  commendable  voltage  or  energy  on 
Victrola  business,  but  switching  a  little  more  current  into 
record  lines  would  liven  up  the  wires  for  all  of  us,  and  set 
the  sparks  to  jumping  in  a  way  that  would  warm  your 
heart — and  ours — and  your  customers." 


PROTEST  GRANTING  OF  TRADE=MARK 

A  protest  was  filed  on  July  1,  by  the  Sonora 
Phonograph  Corporation  through  their  attor- 
neys against  the  granting  of  a  trade-mark  to 
the  Pathe  Freres  Phonograph  Co.,  of  Wilming- 
ton, Del.,  on  a  disc  bearing  the  words  "Sapphire 
Records,"  the  bottom  of  the  plate  containing  the 
words,  "Made  for  United  States  Consumption 
Only."  The  Pathe  Freres  Phonograph  Co. 
has  been  granted  until  August  22  to  file  an  an- 
swer to  the  protest  of  the  Sonora  Corporation. 

The  Union  Phonograph  &  Machine  Co.,  of 
Newark,  N.  J.,  was  incorporated  last  week  with 
a  capitalization  of  $25,000,  to  deal  in  talking 
machines  and  accessories. 


LEONARD  MARKELS 

165  William  Street  NEW  YORK 

First-Class  Double -Spring  Worm -Gear  Motors 

The  "Markels"  Motor  is  Guaranteed  to  give  Real  Service 

All  Talking  Machine  Accessories,  Sound  Boxes,  Tone  Arms,  Etc. 

Prompt  Deliveries  Guaranteed 


36 


THE    TALKING    MACHINE  WORLD 


-•V  • 

■ 


Si: 


:;i:::- 


US 


r-: 

I 
ft 


2S 

-  ; 

■  - 


UNIGO  EQUIPMENT 

Represents 
Efficiency 
and  Economy 


CONSTRUCTION 
PATENTED 


Hundreds  of  Pr 
Increased  Sales  and  Profit 

The  Unico  Demon 

Order  your  Unico  Equipment  novv 


A  Single  Room  ? 

We  are  shipping  one,  two  and  three  room 
installations  daily  to  all  sections  of  the 
United  States. 

Any  requirement  promptly  shipped  from 
stock  in  Standard  or  Special  Finish. 


Vict< 

Unit  Cone t ruction  Co 
31et  and  CheetDut  St 
Philadelphia,  pa. 

Centlemen:- 

We  feel  tl 
beautiful  effect  you 
In  our  Btore,  which  i 

It  certaii 
effect  secured  and  i 

Oonvenleni 
thank  you  moat  heart: 

The  quail' 
you  may  rest  aeeured 
to  our  many  friends. 


JtC/fcFD 


UNIGO  COST  IS  MODERATE 

(Prices  Start  at  $75) 


121-131  SOUTH  31st  STREET 


Unico  Rooms  are  shipped  Gompletel  i 

Exclusive  Sound  Insia( 

Wire  1 

We  have  a  Representative  in  your  territory 

THE  UNIT  COM 


THE    TALKING    MACHINE  WORLD 


37 


DESIGNS 
PATENTED 


UNIGO  EQUIPMENT 

Attracts  and 
Holds 

New  Trade 


Dealers  Have 
ti  One  Hundred  Pe 


ling  Room  System 

irnize  your  Department  over  night 


any 


o  the  extremely 
nor  Decorations 
task* 

ticability  of  the 
.prove  on  It. 

arrived  at  and  we 
■  uggeetlone. 

j  In  Itself,  and 
^ending  your  Material' 


The  Largest  Department  ? 

Twelve  of  the  largest  Talking  Machine 
Departments  in  the  United  States  will  be 
equipped  by  us  in  the  next  thirty  days. 

Ten  Exceptional  Designs 

(Patented) 

Sectional  Interlocking  Construction 

(Patented) 


Finished  ready  for  Quick  Installation 
4t  Proofing  Features 

UNIGO  QUALITY  INSURES  SATISFACTION 

(Over  30%  Repeat  Orders) 

Descriptive  Literature  on  Request 

PHILADELPHIA,  U.  S.  A. 


RICHARDSON    ILLUSTRATING    CO.,    N.  Y. 


38 


THE    TALKING    MACHINE  WORLD 


INTEREST  IN  EDUCATIONAL  RECORDS 

Dealers  Steadily  Showing  Greater  Appreciation 
of  the  Opportunities  That  Lie  in  the  Develop- 
ment of  That  Line  of  Business — Good  Sug- 
gestions from  New  York  Talking  Machine  Co. 


Talking-  machine  dealers  throughout  the 
country  are  realizing  more  and  more  the  un- 
limited possibilities  which  are  at  their  com- 
mand to  develop  the  sale  of  educational  records. 
During  the  past  year  manufacturers  and  dis- 
tributors have  joined  to  impress  upon  the  deal- 
er that  the  word  "Educational"  does  not  neces- 
sarily mean  that  the  records  listed  under  that 
heading  are  not  intended  solely  for  use  in  the 
schoolroom,  but  on  the  contrary,  can  be  sold 
for  use  in  the  home. 

In  this  connection  the  following  letter  recent- 
ly sent  out  by  A.  D.  Geissler,  vice-president  of 
the  New  York  Talking  Machine  Co.,  and  the 
Chicago  Talking  Machine  Co.,  is  worthy  of 
more  than  passing  interest.    It  reads: 

"Did  it  ever  occur  to  you- how  many  records 


Invisible 
Hinges 


Preserve  the  beauty 
of  well  designed  a?id 
finely  finished 

Talking  Machines 
Music  Cabinets 
Pianos 

Player  Pianos  and  Benches 

They  are  made  in  numerous  sizes  for 
these  particular  purposes. 

When  you  fail  to  see  an  unsightly  Hinge 


protruding  you  know  SPSS  is  the 
answer. 

Write  to-day  for  catalogue  T. 


Soss  Manufacturing  Co. 

'435-443  Atlantic  Avenue,  Brooklyn,  N.  Y. 
BRANCH  OFFICES: 

Chicago— 160  North  Fifth  Avenue. 
Los  Angeles— 224  Central  Bldg. 

San  Francisco — 164  Hansford  Bldg. 
Minneapolis — 3416  2nd  Ave.  So. 

Detroit— 922  David  Whitney  Bldg. 


there  are  in  our  regular  educational  list  which, 
if  brought  to  the  attention  of  the  parents  to 
whom  yo-u  are  selling  our  regular  catalog  list, 
would  be  eagerly  snapped  up  by  them?  The 
Victor  Co.,  at  the  recent  distributors'  conven- 
tion, brought  out  very  forcefully  the  fact  that 
many  parents  are  in  search  of  indirect  methods 
by  which  they  may  educate  their  children  with- 
out commanding  them  to  study. 

"I  thoroughly  believe  that,  if  you  should  de- 
vote one  room  exclusively  to  the  demonstration 
of  educational  records,  and  have  one  salesman 
in  your  force  specialize  in  this  work — study  it 
and  really  become  an  expert  in  it,  such  room 
would  pay  you  big  dividends  and  at  the  same 
time  would  have  the  effect  of  stimulating  your 
other  salesmen  to  similar  efforts  in  suggesting 
these  records  to  your  regular  trade. 

"This  is  a  scheme  which  might  be  systemat- 
ically and  effectively  thought  out  and  inaug- 
urated by  you.  As  a  suggestion — possibly  the 
enclosed  list  of  educational  records  would  ap- 
peal to  you  as  a  very  good  list  to  take  the  ini- 
tiative in."  The  list  enclosed  in  this  letter  com- 
prised the  following  Victor  records: 

31855  National  Airs  of  All  Nations.  Great  Britain, 
"Rule  Britannia";  Austria,  "God  Preserve  the 
Emperor";  Russia,  "God  Save  the  Czar"; 
France,  "Marseillaise";  Italy,  "Garibaldi 
Hymn";  Germany,  "Watch  on  the  Rhine"; 
United  States,  "Star  Spangled  Banner." 

Victor  Mixed  Chorus 

17104  London  Bridge  (English.  2.  Mulberry  3ush. 
Round  and  Round  the  Village. 

Sousa's  Band 

17918  Go  to  Sleep,  My  Dusky  Baby.  Arr.  from 
"Humoresque"  (Dvorak),  by  Frank  Rix. 
Rockin'  Time  (Gertrude  L.  Knox). 

Misses  Kline-Baker-Dunlap 
18000  The  Hatter  (from  "Folk  Dances  of  Denmark") 
(Burchenal).       Three     Dance     (from  "Folk 

Dances  of  Denmark")  (Burchenal)  

17163  The  Seven  Ages  of  Man   (from  "As  You  Like 

It")    (Shakespeare)  Frank  Burbeck 

Shylock's  Rebuke  (from  "Merchant  of  Venice") 

(Shakespeare)   Frank   Burbeck  10 

17580  America  (Henry  Carey) ...  Victor  Military  Band 
The  Red,  White  and  Blue  (David  T.  Shaw). 

Victor  Military  Band  10 
60080  The    Toymaker's    Shop    ("Babes    in  Toyland") 

(Herbert)   Herbert's  Orchestra 

55049  Songs   of  Our  Native  Birds,  No.   1.  _  Catbird; 

stormy  petrel;  cardinal  redbird;  jenny  or 
house  wren;  loon;  red  wing  blackbird;  bobo- 
link; California  mountain  quail  and  general 
conversation  of  the  birds  of  the  marsh. 

Charles  Kellogg  1.2 
55049  Songs  of  Our  Native  Birds.    No.  2.  Ringdove; 

goldfinch  (wild  canary);  wood  pewee;  blue 
jay;  whip-poor-will;  mourning  dove;  meadow 
lark;  peabody  bird  (white-throated  sparrow); 
catbird;  wood  or  barn  owl;  hoot  owl. 

Charles  Kellogg  12 


12 
10 

10 

10 

10 

10 
10 

10 

10 


LARGE  ORDERS  FOR  DIAPHRAGMS 

James  L.  Frazee,  30  Church  street,  New 
York,  manufacturer  of  "Crystal  Edge"  dia- 
phragm's, returned  Monday  from  a  trip  to  New 
England,  during  which  he  concluded  arrange- 
ments for  purchasing  large  quantities  of  raw 
material  in  order  to  adequately  handle  his  fast- 
growing  trade.  Mr.  Frazee  now  has  a  traveling 
representative  in  the  South,  and  is  making  plans 
for  a  large  fall  and  winter  trade.  He  states 
that  during  the  past  week  or  two  he  has  re- 
ceived a  number  of  very  large  orders  for  his 
diaphragms,   one   order  totaling  $12,500. 


M.  J.  Coats,  who  recently  opened  a  drug  store 
in  the  new  Grace  Building,  on  William  street, 
Little  Falls,  N.  Y.,  will  also  carry  a  line  of 
Edison  Diamond  Disc  phonographs. 


i 


1  i 


I  For 
Talking 
Machine 
Manufacturers 
and 

Dealers 


The  Perfect  Automatic  Brake.  Simple 
construction.  Easily  attached.  No  Talk- 
ing Machine  complete  without  it. 

Write  for  sample  and  attractive 
quantity  prices. 

PERFECT  AUTOMATIC  BRAKE  CO. 

Room  400,  425  S.    Wabash   Ave.,  Chicago 


A  GOOD  needle 

is  essential  to 

the  proper  pro- 
duction of  clear,  rich 
tones.    A  poor  needle 

will  mar  the  beauty  of 
the  finest  machine  and  the 
finest  record.  The  needle 
here  offered  has  stood  the  test 
of  time  and  has  been  found  to 
be  of  superlative  value. 


annra 

Multi-playing 
Jewel 


pITS  the  records  ex- 
actly  preventing  wear 
and  reproducing   tone  values 
perfectly. 

TIARD  and  unchang- 

ing  in  form  and  prolongs 
the  life  of  the  records. 

(^IVES  splendid  satis- 

faction  for  three  months 
of  the  hardest  kind  of  service. 
GUARANTEED  to  do  this. 

T)OES  away  with  the 
annoyance  of  continually 
changing  steel  needles. 

CELLS  easily  at  $1.00 

and  affords  a  good  profit 
to  the  dealers. 

Stock  the  Sonora 
Multi-Playing  Jewel  Needle! 

Write  today  for  information 
and  prices 

Sonora  Phonograph 
Corporation 

GEORGE  E.  BRIGHTSON,  President 
Makers  of  Sonora  Phonograph 
and  Sonora  Multi-playing 
Jewel  Needle 

57  READE  STREET        NEW  YORK 


THE   TALKING    MACHINE  WORLD 


39 


If  you  have  missed  the  Columbia  profits 
during  the  last  season,  you  must  have  done 
it  unwillingly.  If  you  miss  them  this  com- 
ing season  the  amount  of  them  will  make 
a  long  column  on  your  debit  page. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


GREAT  EXPANSION  OF  EDISON  PLANT 

Present  Factories  Being  Worked  Night  and 
Day  to  Keep  Up  with  Demand  and  Additional 
Buildings  Are  Necessary — A  Formal  State- 
ment Regarding  the  Situation 


The  factories  of  Thomas  A.  Edison,  Inc., 
Orange,  N.  J.,  for  some  months  past  have  been 
taxed  to  their  utmost  capacity  as  a  result  of  the 
tremendous  demand  for  the  New  Edison  and 
Edison  Re-Creations  and  it  now  has  become 
necessary  to  erect  a  number  of  temporary  struc- 
tures in  the  vicinity  of  the  works  in  order  to 
provide  for  additional  manufacturing  facilities. 
There  recently  has  been  a  tremendous  increase 
in  Edison  sales,  an  increase  that  has  made 
necessary  the  maintenance  of  large  night  forces 
and  the  carrying  on  of  work  in  some  depart- 
ments seven  days  a  week.  It  is  to  relieve  some 
of  this  congestion  that  portions  of  the  perma- 
nent buildings  that  formerly  were  used  for  stor- 
age purposes  are  being  equipped  with  machin- 
ery and  delivered  to  the  purpose  of  active  man- 
ufacturing. 

A  formal  statement  regarding  conditions  at 
the  Edison  phonograph  plants  has  just  been  is- 
sued. "Business  has  attained  phenomenal  pro- 
portions," it  states,  "and  the  capacity  of  our 
present  buildings  is  greatly  overtaxed.  We  have 
found  it  necessary  to  divert  former  storerooms 
to  active  manufacturing  purposes  and  we  now 
are  storing  large  quantities  of  raw  material,  as 
well  as  much  of  our  finished  product,  in  tempo- 


rary structures  that  have  been  erected  in  the 
vicinity  of  our  plants.  Our  men  are  working 
day  and  night,  also  Sundays.  We  have  found 
it  necessary 'to  impose  a  tremendous  burden  on 
every  branch  of  our  manufacturing  division  in 
order  to  keep  up  with  the  demands  made  upon 
us  by  the  sales  department. 

"Before  the  New  Edison  was  placed  on  the 
market  it  was  foreseen  that  its  introduction 
would  be  followed  by  a  strong  demand  for  the 
instruments  and  records.  It  was  supposed  that 
ample  preparations  to  fill  the  requirements  of 
any  market  that  might  develop  had  been  made. 
But  the  demand  has  exceeded  all  expectations 
and,  as  a  result,  we  are  having  difficulty  in  meet- 
ing it.  The  spirit  of  Mr.  Edison  animates  the 
entire  organiation,  however,  and,  because  of 
this,  we  do  not  feel  that  anything  is  impossible. 
By  making  the  most  vigorous  efforts  we  can 
satisfy  the  demands  that  are  being  made  upon 
us  until  contemplated  expansions  and  improve- 
ments relieve  the  pressure  under  which  we  are 
working  at  the  present  time." 


KIMBALL  CO.  TO  HANDLE  PATHE  LINE 


E.  ARMSTRONG  NEW  SALES  MANAGER 

Chicago,  III.,  August  7. — Elmon  Armstrong, 
who  is  known  to  the  wholesale  music  interests 
in  the  Middle  West,  and  very  thoroughly  and 
generally  known  in  the  musical  industry  from 
coast  to  coast,  has  been  appointed  Western  sales 
manager  for  the  Compton-Price  Co.,  Coshocton, 
O.,  manufacturers  of  the  Stradivara  phono- 
graph, with  headquarters  in  Chicago. 


Satisfy  and  Please  Your  Trade 

Shrewd,  progressive  dealers  do 
so  by  supplying  them  with  the 

VICSONIA 


1  knowing  it  is  the  only  sound  box 
that  will  reproduce  Edison  Disc 
Records  on  other  machines  perfectly  and  with  true 
fidelity  to  the  original  rendering. 

Instantly  adapted,  no  alterations  necessary,  to  Victrola,  Grafonola,  Crescent,  Sonora, 

Pathe;  special  type  for  Aeolian  Vocalion.  Two  independent  machines  from  one. 
Gold  or  Nickel  Plated,  permanent  Sapphire  or  Gem  Diamond  points. 

One  Vicsonia,  nickel  plated,  sapphire  point  sent  any  dealer  in  United  States  or 
Canada  on  receipt  of  $4. 

Prepare  for  Fall  Trade;  Order  NOW 

Vicsonia  Mfg.  Company 

313  East  134th  Street  New  York  City 


Prominent  Chicago  Piano  Manufacturers  Close 
Important  Deal  with  Pathe  Co. 


Chicago,  III.,  August  9. — An  announcement 
based  on  authentic  information  was  made  here 
to-day  to  the  effect  that  the  W.  W.  Kimball 
Co.  has  closed  a  deal  whereby  it  will  handle 
the  Pathe  Freres  line  of  machines  and  records 
not  only  in  its  retail  department,  but  also  in  a 
wholesale  way,  distributing  the  goods  to  retail 
dealers  throughout  the  country.  This  is  the 
second  large  piano  manufacturing  corporation 
to  tie  up  with  the  Pathe  line  lately,  as  the  Hal- 
let  &  Davis  Piano  Co.  made  distributing  ar- 
rangements on  the  Pathe  line  only  last  week. 

It  is  pointed  out  that  the  Kimball  Co.,  inci- 
dentally placed  itself  in  a  more  favorable  posi- 
tion in  respect  to  its  own  machine,  which  is 
to  be  known  as  the  Kimball  phonograph,  and 
which  is  believed  will  be  in  readiness  for  the 
market  very  soon.  The  advantage  of  having  a 
library  of  records  such  as  the  Pathe  library  is 
cannot  be  overestimated  in  conjunction  with  the 
launching  of  a  new  machine. 


SUCCESSFUL  VICTOR  RECITAL 

Rhodes    Bros.    Entertain    Large    Audience  at 
Recent  Affair  Given  in  Their  Roof  Garden 


Tacoma,  Wash.,  August  5. — Rhodes  Bros.,  Victor 
dealers,  recently  held  a  Victrola  recital  in  their 
building  which  attracted  an  audience  of  several 
hundred  women  and  which  was  a  success  both 
from  an  artistic  and  a  commercial  standpoint. 

The  excellent  attendance  at  this  recital  was 
made  possible  through  the  use  of  large  news- 
paper space  and  the  fact  that  the  Rhodes  Bros, 
building  has  a  roof  garden  and  tea  room  in 
which  the  recital  was  held. 

In  addition  to  the  Victrola  the  services  of 
two  well-knwwn  local  musicians  were  secured, 
and  the  program  was  made  as  varied  as  possible 
so  as  to  interest  every  one. 

The  impression  created  by  this  recital  has 
been  reflected  in  the  splendid  business  closed 
by  Rhodes  Bros.,  and  it  is  quite  likely  that 
similar  recitals  will  be  held  in  the  near  future. 


B.  L.  Malone  &  Co.,  of  Grady,  Tex.,  have 
added  the  Edison  Diamond  Disc  line  of  phono- 
graphs and  records  to  their  business. 


VEECO 

The  Electric  Drive  of  Supremacy 
for  Talking  Machines 


Manufacturers  and  Dealers  write  to 

VICTOR  Electrical 
Equipment  Company 

248  Boylston  St.      Boston,  Mass. 


One  of  the 

Domestic 

L  in  e 


The  Wonderful 

Domestic 

Sound  Box 


The  Dominance  of  the 

Domestic 


OMESTIC  Talking  Machines  comprise  the  .  logical 
moderate  price  line  to  handle.    And  here's  why: 

They  have  been  designed  and  are  being  manufactured  and  sold  by 
men  who  are  recognized  experts  in  this  field. 

They  are  being  manufactured  complete,  with  the  exception  of  the 
wood  work,  under  one  roof. 


The  manufacturers  concentrate  in  one 
field,  devoting  their  entire  attention  to 
doing  one  thing  economically  and  well. 

The  oiganizalion  surrounding  the  Do- 
mestic line  is  of  as  high  standing  and 
broad  knowledge  as  the  largest  manu- 
facturers in  the  industry. 

The  Domestic  line  caters  to  the  masses 
where  values  must  be  and  are  prominent 
factors  to  insure  success. 

All  Domestic  machines  are  full  guaran- 
teed, and  the  Domestic  organization 
stands  squarely  back  of  them. 

As  a  dealer  you  do  business  direct  with 
the  Manufacturer  when  you  handle  the 
Domestic  line.  You  have  something  of 
value,  something  that  is  distinctive  and 
different  from  others. 


We  are  prepared  to  make  prompt  ship- 
ments, have  materials  on  hand  for  a 
large  output  and  expect  to  take  good 
care  of  all  our  dealers  by  giving  them 
a  superior  product  along  with  efficient 
service. 

The  great  value  to  the  consumei,  liberal 
discounts  to  the  dealer  and  a  broad  sales 
policy  insure  each  dealer  reaping  the 
benefit  of  his  efforts. 

We  are  closing  dealers'  contracts  daily 
and  hourly;  our  output  is  increasing  by 
leaps  and  bounds. 

If  you  have  not  as  yet  applied  for  the 
agency,  do  so  now  before  youi  neighbor 
secures  it.  One  thing  is  certain :  some- 
one in  your  locality  is  going  to  handle 
the  Domestic  line. 

Can  you  afford  to  lose  the  opportunity  ? 


Domestic  Talking  Machine  Corp. 

HORACE  SHEBLE,  President 

33d  and  Arch  Streets,  Philadelphia 


GEO.  W.  LYLE 

New  York  and  New  England  Sales  Agent 
815  Trinity  Builcing,  New  York 


WALTER  S.  GRAY 

Pacific  Coast  Sales  Agent 
422  Chronicle  Building,  San  Francisco,  Cal. 


Domesti 

TALKING  MACHINE 


THE    TALKING    MACHINE  WORLD 


41 


MUSIC  TRADE  MEN  AT  PLATTSBURG 

Trade  Showing  Not  So  Large  as  Might  Be — 
Chicago  Talking  Machine  Co.  Well  Repre- 
sented— Life  of  the  "Rookie"  Not  a  Rosy 
One,  But  Does  Much  Good  Declares  Keith 

Plattsburg,  N.  Y.,  August  7. — The  third  camp 
of  the  season  of  1916  of  the  Military  Training 
Camps  has  finished  its  last  week  of  work  in  a 
"long  hike,"  and  is  breaking  camp  in  prepara- 
tion to  'return  to  business  and  home. 

The  men  have  had  a  month's  intensive  mili- 
tary training  and  "intensive"  means  that  the 
"Rookies"  have  had  drilled  into  them  in  that 
time  what  the  recruits  joining  the  regular  army 
would  get  in  three  or  four  months.     For  the 


Left  to  Right— W.  C.  Griffith,  Corp.  R.  J.  Keith, 
Arnold  Lockridge 


army  officers  who  acted  as  instructors  at  the 
camps  were  expected  to  impart  to  the  business 
men  in  training  as  much  as  possible  of  the 
ground-work  of  a  military  education  with  the 
idea  that  ultimately  these  "Rookies"  can  serve 
in  the  event  of  war  as  a  nucleus  around  which 
to  build  a  force  of  officers  for  the  armies  that 
would  have  to  be  raised. 

Members  of  the  music  trade  were  not  in  at- 
tendance at  the  camp  to  any  great  extent — for 
the  music  trade  evidently  does  not  believe  in 
preparedness,  at  least,  as  far  as  itself  is  con- 
cerned. There  was  one  firm,  however,  that  made 
an  excellent  showing,  and  that  was  the  Chicago 
Talking  Machine  Co. 

Sales  Manager  R.  J.  Keith  was  there  and 
brought  with  him  W.  C.  Griffith  and  Arnold 
Lockridge,  both  of  the  sales  department.  The 
men  were  assigned  to  the  same  regiment — the 
Seventh — but  were  placed  in  different  companies, 
Keith  being  corporal  of  his  squad. 

It  isn't  the  easiest  work  in  the  world,  some- 
times, to  keep  a  lot  of  prosperous  Victor  deal- 
ers satisfied  with  deliveries — especially  around 
holiday  time — but  it's  easy  compared  with  what 
the  "Rookies"  have  to  do.  In  the  morning  is 
"Reveille" — at  5.40  and  part  of  the  time  at  4.30 
a.  m.  Then  after  "setting-up"  comes  mess,  and 
after  that  marching  or  drilling  and  sometimes 
sham  battles  in  which  the  men  carrying  the  full 
pack  of  forty  pounds  on  their  backs  and  rifle, 
bayonet  and  belt,  march  through  the  dust  and 
heat,  deploy  and  fight  a  desperate  battle  with 
another  battalion  of  "Rookies,"  firing  innumer- 
able blank  cartridges  and  ending  the  struggles 
of  the  losing  side  in  a  desperate  bayonet  charge. 

Then  comes  the  tiresome  march  back  to  camp, 
sousing  with  buckets  of  water  and  noon  mess. 
Then  in  the  afternoon  drilling  by  platoon  or 
rifle  practice  on  the  range.  Then  comes  "Re- 
treat" with  its  ceremonies.  "Inspection  arms" 
and  "Dismissed"  followed  immediately  by  the 
supper  call.  After  the  scramble  for  the  "slum- 
gullion"  there  is  a  conference  in  which  the  men 
are  given  a  talk  on  "The  Use  and  Care  of  the 
Rifle"  or  "Strategy  at  .the  Dardanelles,"  etc. 
After  that  an  hour  for  yourself  and  then  "Taps" 
with  nothing  to  do  'till  to-morrow.  On  the 
"hike"  there  is,  in  addition,  making  and  break- 
ing camp  and  attending  to  one's  own  meals. 


"Oh!  they  worked  us,  all  right,"  said  Keith,  "but 
it  has  done  all  of  us  a  lot  of  good,  and  we  have 
learned  the  lesson  that  army  officers  have  tried 
to  teach  the  public  for  the  past  two  years.  We 
know  that  even  should  'vast  citizen  armies  spring 
to  arms'  were  war  to  develop,  they  wouldn't  be 
worth  a  rap  for  six  months.  We  have  worked 
for  a  month,  and  the  principal  thing  we  learned 
was  that  we  were  mighty  poor  excuses  for  sol- 
diers in  spite  of  all  our  sweating  and  drilling." 

NEW  COLUMBIA  DEALER 

Ellis  Bros.  &  Joseph,  Binghamton,  N.  Y.,  to 
Handle  Line — Grafonolas  in  Burl  Walnut — 
New  Advertising  Service 

Among  the  recent  new  accounts  opened  by 
the  Columbia  Graphophone  Co.,  New  York,  in 
near-by  territory,  was  that  of  Ellis  Bros.  & 
Joseph,  Binghamton,  N.  Y.,  who  will  handle  the 
complete  Columbia  line  and  concentrate  a  con- 
siderable portion  of  its  activities  on  the  devel- 
opment of  foreign  record  business.  This  con- 
cern caters  to  a  large  clientele  in  its  territory, 
and  the  comprehensive  scope  of  the  Columbia 
Co.'s  foreign  record  library  will  enable  it  to 
offer  its  customers  an  unlimited  repertoire  of 
foreign  selections. 

The  Columbia  Co.  has  advised  its  dealers  that 
it  is  prepared  to  furnish  burl  walnut  Grafonolas 
at  a  very  moderate  increase  over  the  price  of 
regular  mahogany  and  oak  finishes.  The  ex- 
treme scarcity  of  burl  walnut  has  been  the  sub- 
ject of  considerable  discussion  among  the  deal- 
ers, as  the  wonderful  figuring  of  the  burl  grain 
and  its  dark,  rich  coloring  has  made  this  finish 
quite  popular  throughout  the  country.  Accord- 
ing to  the  scale  of  prices  announced  by  the  Co- 
lumbia Co.,  burl  walnut  Grafonolas  may  be  ob- 
tained at  the  following  prices,  as  compared  with 


$95;  No.  100,  at  $115;  No.  110,  at  $125;  No.  150, 
at  $175;  No.  200,  at  $225.  The  prices  quoted 
are  the  retail  list  prices  for  the  various  Grafo- 
nolas. 

A  new  advertising  service  has  just  been  of- 
fered to  Columbia  dealers  whereby  the  dealer 
may  tie  up  his  name  with  the  Columbia  product 
in  a  distinctive,  individual  manner.  Columbia 
distributors  have  been  instructed  to  prepare  a 
special  hand-drawn  design  for  each  dealer  re- 
questing one,  featuring  his  name  with  the  popu- 
lar "Note  the  notes"  trade-mark.  Electros  can 
then  be  made  in  various  sizes  for  single,  double 
or  triple  newspaper  column  advertisements,  for 
letterheads,  billheads,  envelopes  or  advertising 
circulars.  This  service  is  offered  free  of  charge 
to  all  Columbia  representatives. 

PAULIN  USESTHEATRE  PROGRAMS 

Local  Victor  Dealer  Advertises  by  Means  of 
Four-Page  Colored  Inserts 

Santa  Barbara,  Cal.,  August  4. — Ralph  H.  Paulin, 
Victor  dealer  of  this  city,  is  using  a  series  of 
theatre  program  advertisements  which  embody 
many  unusual  features,  and  are  attracting  more 
than  passing  attention  from  theatre-goers.  He 
has  had  printed  special  four-page  colored  in- 
serts advertising  the  Victor  line,  and  these  are 
placed  in  the  programs  of  the  local  theatre  and 
other  places  of  amusements.  These  inserts  cost 
very  little  more  than  a  regular  advertisement, 
and  serve  to  produce  far  better  results  from 
every  standpoint. 

The  Adolpli  Furniture  Store,  of  Wheeling, 
\Y.  Va.,  has  opened  a  Columbia  Grafonola  de- 
partment. 

The  Harmonola  Co.,  Inc.,  has  leased  the  first 
floor  and   basement   of   1611   Chestnut  street, 


the  regular  finishes:  Grafonola  85,  burl  walnut,     Philadelphia,  Pa.,  as  general  offices. 

We  Carry  Everything 
for  the  Victor  Dealer 

One  of  the  largest  and  most  complete  Record 
Stocks  in  the  East. 

A  full  line  of  cabinets  for  all  type  Victrolas. 

Record  Delivery  Bags,  Supplement  Envelopes. 
Supplies  of  all  kinds. 

A  full  stock  of  Victor  repair  parts. 

Everything  and  anything  you  may  need  for- 
warded promptly  and  accurately. 

When  your  Distributor  fails  you,  try  us. 

Blackman  Service  is  REAL  Service 


Victor  Distributors 


42 


THE    TALKING    MACHINE  WORLD 


LARGER  STOCKS  BEING  CARRIED  BY  DETROIT  DEALERS 

Faith  in  the  Future  Shown  by  the  Manner  in  Which  Trade  Is  Prepared  for  Demands — A 
Little  Hint  on  Record  Salesmanship — Pathephone  Dealers  to  Hold  Convention — Talk- 
ing Machine  Association  to  Meet  and  Discuss  Interest  and  Approval  Questions 


Detroit,  Mich.,  August  7. — For  months  and 
months  we  have  been  announcing  in  the  De- 
troit letter  of  The  World  that  business  locally 
was  showing  tremendous  increases  as  compared 
with  previous  years,  so  that  to  mention  it  again 
would  be  repeating  "an  old  chestnut."  But 
we  do  want  to  say  that  the  number  of  talking 
machine  dealers  in  Detroit  and  throughout  the 
State  is  increasing  very  rapidly  from  the  state- 
ments made  by  Michigan  Victor,  Columbia, 
Edison  and  Pathe  jobbers.  We  have  stated 
before  that  the  city  of  Detroit  is  showing 
marked  development  in  its  population  and  its 
territory  and  wherever  the  new  districts  are  de- 
veloping, both  for  residences  and  business,  there 
is  a  field  for  one  of  the  talking  machine  lines. 
Probably  the  greatest  development  is  taking 
place  through  the  State;  every  town  with  a 
population  of  2,500  people  and  up  offers  a 
lucrative  field  to  someone  for  talking  machines. 
In  making  the  rounds  of  dealers,  both  in  De- 
troit and  suburbs,  as  well  as  through  the  State, 
The  World  representative  finds  large  stocks 
are  being  carried — much  larger  than  a  year  ago 
— which  means  that  dealers  are  optimistic. 

That  the  talking  machine  is  a  great  educator 
for  higher-class  music  is  the  statement  made 
by  .  Wallace  Brown,  operating  the  Wallace 
Brown  Edison  Store  at  31-33  East  Grand  River 
avenue.  "Many  of  our  customers  when  they 
first  buy  their  machine  ask  for  a  lot  of  pop- 
ular records,  band  music,  etc.,"  he  said. 
"But  we  notice  that  invariably  about  two  or 
three  months  later  they  buy  better  music — 
operatic  selections — music  that  is  real  music." 

A  mistake  made  by  many  machine  and  record 
salesmen  is  to  put  on  the  record  and  then  walk 
away  until  about  the  time  the  record  is  com- 
pleted, says  one  Detroit  dealer,  who  contends 
that  this  is  a  serious  mistake  in  salesmanship 
as  applied  to  the  talking  machine  industry. 
"No  matter  how  many  times  the  salesman  hears 
the  record,  he  should  sit  down  with  the  cus- 
tomer and  listen  to  it  again  just  as  if  he  had 
never  heard  it  before  and  was  enjoying  every 
bit  of  it.  I  never  could  see  that  method  of 
playing  records  with  only  the  machine  and  the 
customer  in  the  room — it  looks  too  mechanical. 
If  we  are  to  have  salesmanship  in  the  talking 
machine  business,  then  we  must  see  that  cus- 
tomers get  individual  attention.  Selling  rec- 
ords is  different  than  selling  groceries,  cigars, 
or  other  commodities." 

It  is  expected  that  September  will  surely  see 
a  renewal  of  the  business  meetings  of  the  De- 
troit Talking  Machine  Association,  by  which 
time  most  of  the  dealers  will  have  returned 
from  their  vacations — the  weather  will  be  cool 
— and  everybody  will  be  actively  interested  in 
business  problems.  There  is  sure  to  be  an 
agitation  against  the  approval  system  and  an 
attempt  made  to  get  every  dealer  in  Detroit  to 
charge  6  per  cent,  interest.  If  some  dealers 
persist  in  not  charging  interest,  there  is  very 
apt  to  be  some  real  fighting  on  the  proposition 
by  other  dealers,  now  charging  interest,  who 
say  "let's  all  do  one  thing  or  the  other." 

J.  R.  Peckham,  general  manager  of  the  Pathe- 
phone Co.  of  Detroit,  is  anxiously  looking  for- 
ward to  the  first  convention  in  Michigan  of  the 
Pathe  dealers  which  is  scheduled  for  some  time 
in  September.  Mr.  Peckham  has  sent  out  let- 
ters to  dealers  and  the  answers  indicate  that 
Pathe  dealers  favor  such  a  get-together. 

It  isn't  often  that  George  Smith,  of  the  De- 
troit Musie-  (Columbia  dealer)  Co.,  288  Wood- 
ward avenue,  takes  a  vacation,  but  this  year  he 
cast  business  aside  and  toured  to  Niagara  Falls, 
going  by  way  of  Canadian  territory. 

The  "Carola"  phonograph  now  has  Michigan 
representation — the  State  agency  having  been 
placed  with  the  Michigan  Carola  Co.,  with  of- 
fices in  the  Equity  building,  Detroit.  The 
''Carola"  is  made  in  Cleveland. 


The  Edison  phonograph  is  being  vigorously 
pushed  on  the  east  side  by  the  East  Side  Dia- 
mond Disc  Shop,  at  the  corner  of  Gratiot  and 
Townsend  avenues.  The  shape  of  the  store  is 
triangular  and  is  very  conspicuous  in  that  sec- 
tion. The  store  is  under  the  management  of 
William  Cummings,  who  has  done  very  effec- 
tive work  in  Detroit  as  an  Edison  demonstrator. 
The  owner  of  the  enterprise  is  a  well-known 
East  Side  druggist. 

Great  preparations  are  being  made  at  The 
Edison  Store,  Woodward  avenue,  Detroit, 
for  a  whopper  fall  trade.  On  every  floor  im- 
provements are  being  made  that  call  for  greater 
efficiency.  The  Phonograph  Co.  of  Detroit,  oc- 
cupying part  of  the  same  building,  is  also  mak- 
ing changes  to  get  prepared  for  the  prompt  ren- 
dering of  service  to  its  retail  customers. 


At  Grinnell  Bros.,  C.  H.  Grinnell,  manager  of 
the  jobbing  (Victor)  department,  and  Harry 
Rupp,  manager  of  the  retail  store,  report  good 
business  for  the  first  six  months  of  1916 — bet- 
ter than  previous  years — with  the  outlook  very 
bright  for  the  balance  of  the  year. 

Max  Strasburg,  of  Detroit,  spent  ten  days  of 
August  at  the  summer  home  of  his  brother  at 
Point  Aux  Barques,  Mich.  Mr.  Strasburg  told 
The  World  that  he  never  carried  as  large  a  stock 
of  talking  machines  and  Grafonolas  as  at  the 
present  time.  He  felt  sure  that  the  coming 
fall  would  be  a  most  successful  one. 

"The  Melodophone"  is  the  trade  name  of  the 
talking  machine  which  the  Clough  &  Warren 
Piano  Co.,  of  Adrian,  Mich.,  is  just  bringing  out. 
They  will  be  sold  at  all  of  the  company's  retail 
stores.  The  Detroit  store  is  in  the  University 
Building  and  managed  by  R.  L.  Dupraw. 

Edward  Lyons,  representing  the  Eclipse  Mu- 
sical Co.,  of  Cleveland  (Victor  jobbers),  was  a 
recent  Detroit  visitor. 

S.  H.  Nichols,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  with  headquarters  at 
Pittsburgh,  was  also  a  recent  Detroit  visitor. 


How  Big  Should  a  Record  Be  ? 

Lincoln's  much  quoted  opinion  concerning  the  length  of  a  man's  legs 
serves  as  an  apt  guide  to  the  solution  of  this  problem.  A  record  should 
be  big  enough  to  contain  the  music  of  a  complete  selection.  Whether 
the  record  is  seven  inches  in  diameter,  or  22,  as  some  European  records 
are,  all  we  can  require  is  that  it  play  a  complete  selection. 

DOMINO  DOUBLE  DISC  RECORDS,  though  only  seven  inches  in 
diameter,  play  for  about  three  minutes,  long  enough  for  the  average 
selection,  and  as  long  as  the  ordinary  ten-inch  record  now  on  the  market. 
This  is  possible  because  of  the  DOMINO  method  of  recording,  which 
allows  150  grooves  to  the  inch  as  against  90  on  most  ten-inch  records. 
This  style  of  recording  is  direct  and  complete,  marking  a  new  era  in 
record  convenience. 

DOMINO  RECORDS  play  on  all  phonographs  made  to  play  vertical 
cut  records  and  on  all  phonographs  with  a  universal  tone  arm.  When 
used  on  machines  made  to  play  only  lateral  cut  records  a  small  inex- 
pensive and  easily  adjusted  attachment  is  necessary. 

Dealers 

DOMINO  RECORDS  offer  you  the  opportunity  we  believe  you  have 
been  seeking.  Their  popular  price — Three  for  One  Dollar- — will 
increase  your  customers'  interest  in  the  enlargement  of  their  record 
libraries.    This  means  for  you  many  more  sales  and  continuous  profits. 

Arrangements  should  be  made  now  to  insure  prompt  shipments  of 
new  Fall  recordings. 

INTRODUCTORY  OFFER, 

The  widespread  response  made  to  our  Introductory  Sample  Offer 
made  last  month  has  induced  us  to  repeat  it.  Twelve  selected 
double  disc  records  (selling  price,  35c  or  3  for  $1.00)  illustrating 
the  Domino  standard,  popular,  comic,  vocal  and  instrumental  selec- 
tions, will  be  sent  postpaid  to  any  dealer  for  $2.50.  Or  a  double 
sample  order  of  24  records  for  $5.00.  Catalogues  mailed  on  request. 

Factory  Distributors 

THE  W.  R.  ANDERSON  COMPANY 

220  FIFTH  AVENUE  NEW  YORK 


THE    TALKING    MACHINE  WORLD 


43 


Are  You  Satisfied  That  the  SOUND  BOX  on  Your  Machine  Has  a  SATISFACTORY  DIAPHRAGM? 

"CRYSTAL  EDGE" 

{The  Edge  is  Clear  as  Crystal) 

MICA 

DIAPHRAGMS 

Will  Meet  the  Most  Exacting  Requirements 
Can  be  furnished  in  any  quantities  Only  highest  grade  MICA  used 

Prompt  deliveries  assured  Write  for  samples  and  prices 

JAMES   FRAZEE,   30   CHURCH   STREET,   NEW  YORK 


AN  ENTHUSIASTICJBASEBALL  TEAM 

Organized  and  Equipped  by  the  Employes  of 
the  American  Talking  Machine  Co.,  Brooklyn 

Through  circumstances  over  which  they  have 
had  no  control,  such  as  unexpected  vacations, 
etc.,  the  members  of  the  baseball  team  of  the 
American  Talking  Machine  Co.,  Victor  distribu- 
tors of  Brooklyn,  N.  Y.,  are  to  be  commended 
for  their  willingness  rather  than  their  accom- 
plishments.    The  team  has,  however,  crossed 


VALUE  OF  ADVERTISING  SERVICE 

Offered  by  by  Lyon  &  Healy  to  Victor  Dealers 
Wins  Commendation  of  Arthur  D.  Geissler 


In  a  recent  chat  with  The  World,  Arthur  D. 
Geissler,  vice-president  of  the  New  York  Talk- 
ing Machine  Co.  and  the  Chicago  Talking  Ma- 
chine Co.,  Victor  distributors,  stated  that  the 
Victrola  advertising  service  being  offered  to 
Victor  dealers  by  Lyon  &  Healy,  Chicago,  is 
one  of  the  best  things  yet  put  out  as  an  aid 
to  the  dealer. 

He  stated  that  any  dealer  who  can  afford  to 
use  in  his  local  papers  the  amount  of  space  re- 
quired for  good,  efficient  advertising  certainly 
cannot  afford  to  overlook  the  opportunity  of- 
fered them  by  Lyon  &  Healy  to  get  cuts  in 
which  are  incorporated  high  class  drawings  by 
excellent  artists,  together  with  suggestions  of 
live  up-to-date  text  matter  which  can  be  altered 
to  fit  his  local  conditions. 

Only  the  fact  of  Lyon  &  Healy's  enormous 
retail  business  and  their  opportunity  to  get  up 
these  drawings  and  advertising  for  themselves 
could  have  made  this  advertising  service  pos- 
sible at  the  very  reasonable  charge  asked. 

Mr.  Geissler  states  that  he  certainly  shall 
recommend  that  the  live  dealers  of  the  New 
York  Talking  Machine  Co.  and  the  Chicago 
Talking  Machine  Co.  take  advantage  of  this 
offer. 


SHEBLE  TALKS  OF  "DOMESTIC"  AGE 

Head  of  Domestic  Corporation  Says  This  Is 
the  Age  of  Specialists  in  the  Trade  and  Talks 
of  Various  Phases  of  the  Business 

While  this  may  be  the  age  of  specialists  and 
the  era~  of  the  man  who  does  some  one  thing- 
best,  in  the  talking  machine  business  it  is  the 
age  of  the  man  who  has  grown  up  with  the  in- 
vention from  the  beginning,  through  every 
phase  of  its  development." 

So  says  Horace  Sheble,  president  of  the  Do- 
mestic Talking  Machine  Corporation  and  cre- 
ator of  the  Domestic  talking  machine,  which  in 
a  short  time  has  won  much  success.  Mr.  Sheble 
then  proceeded  to  divide  the  ages  of  the  talking 
machine  business  as  historians  divide  the  ages  of 
life,  beginning  first  with  the  experimental  stage 
and  leading  up  finally  to  present  day  system  of 
greater  output,  reduced  cost,  and  catering  to 
the  masses  in  the  sale  of  a  machine.  Mr. 
Sheble  was  asked  why  he  called  his  new  ma- 
chine the  Domestic  when  the  "bias"  were  so 
popular  with  so  many  other  makers.  "Well," 
he  said,  "the  Domestic  isn't  an  imitation  of  any 
other  machine,  and  I  see  no  reason  to  suggest 
that  it  is  even  by  name.  Then,  again,  the  Do- 
mestic is  just  what  its  name  implies — a  ma- 
chine for  home  lovers  for  those  who  take  pride 
in  their  home  and  enjoy  all  the  comforts  of 
life  without  false  extravagance.  No  income 
tax  list  is  necessary  to  prove  that  there  are  at 
least  fifty  million  of  these  people  whom  the 
Domestic  can  help  domesticate  their  homes." 


OPERATING  ENTIRE  PLANT 

Schloss  Bros.,  Now  Completely  Recovered  from 
Effects  of  Recent  Fire — Buy  New  Auto  for 
Local  Transportation  Purposes 

Schloss  Bros.,  manufacturers  of  talking  ma- 
chine cabinets  at  637-645  West  Fifty-fifth  street, 
N.  Y.,  are  now  operating  the  top  floor  section 
of  their  factory  at  full  blast  just  as  before  the 
upper  floor  of  the  plant  was  wrecked  by  light- 
ning some  two  months  ago.  The  demand  for 
cabinets  for  early  delivery  make  the  recovery 
of  this  space  particularly  welcome.  After  the 
fire  Schloss  Bros.,  put  extra  pressure  on  the 
undamaged  section  of  their  plant  with  the  re- 
sult that  there  was  little,  if  any,  delay  in  deliv- 
eries. In  order  to  facilitate  his  work  among 
the  local  dealers  Edwin  G.  Schloss,  general 
manager  of  the  company,  has  purchased  a  new 
Maxwell  car  to  solve  the  transportation  prob- 
lem. 


RECENTLY  INCORPORATED 

The  Meir  Specialties  Corp.,  of  Wilmington, 
Del.,  was  recently  incorporated  for  the  pur- 
pose of  manufacturing  and  selling  talking  ma- 
chine needles  of  steel,  wood  and  bone.  The 
capitalization  is  $100,000,  the  incorporators  be- 
ing C.  L.  Rimlinger,  Norman  P.  Coffin  and 
Clement  M.  Enger. 


American  Talking  Machine  Co.'s  Baseball  Team 

Standing,  Left  to  Right:  Herman  Rushin,  George  Henkel. 
Albert  Fountaine.  James  Williams,  John  Pittari,  Gustaf 
Xelson.  Sitting:  Henry  Dillon,  Robert  Bigelow.  Albert 
Thraves,  Max  Gottlieb. 

bats  twice  with  the  team  representing  the  G.  T. 
Williams  Co.,  of  Brooklyn,  and  divided  the 
wins.  There  have  also  been  a  number  of  scrub 
games  of  unofficial  character  indulged  in  for 
practice  purposes.  The  team  is  uniformed  and 
enthusiastic.  It  is  probable  that  it  will  play 
some  other  team  in  the  trade  at  the  outing  of 
The  Talking  Machine  Men,  Inc.,  at  Rye  Beach, 
in  September,  although  the  matter  has  not  been 
settled  definitely. 

David  Bacon  Richardson  is  the  new  member 
of  the  Richardson  Illustrating  Co  ,  New  York, 
the  proud  father  being  P.  Bacon  Richardson, 
head  of  the  concern.  Young  Master  Richardson, 
while  only  a  few  days  old,  is  already  giving 
vocal  indications  in  fortissimo  effects  that  he 
is  a  live  issue. 


"BUSINESS  TRULY  REMARKABLE" 

Says  E.  A.  Widmann,  President  of  the  Pathe 
Freres  Phonograph  Co.,  In  Discussing  Con- 
ditions— Receiving   Some   Large  Orders 

"Business  conditions  at  the  present  time  are 
truly  remarkable,"  said  E.  A.  Widmann,  presi- 
dent of  the  Pathe  Freres  Phonograph  Co.,  New 
York,  in  a  chat  with  The  World.  "We  have  re- 
ceived some  unusually  large  orders  from  our 
distributors,  and  judging  from  indications  at 
the  present  time,  this  fall  will  be  a  record-break- 
ing season  for  all  factors  of  the  talking  machine 
industry,  and  I  am  glad  to  say  that  Pathe  deal- 
ers will  evidently  share  in  this  prosperity. 

"We  are  making  every  effort  to  increase  our 
factory  facilities  all  along  the  line,  and  I  think 
that  we  can  safely  assure  our  distributors  and 
dealers  maximum  efficiency  and  co-operation  in 
their  shipments  this  coming  fall." 


"The  Best  I  Have  Seen."  "Rush  My  Order." 

When  leading  phonograph  manufacturers  say  openly  that  our  line  has  "hit  the  spot"  and  then  back  up  these  nice  words 
with  orders  for  five  and  ten  thousands  of  our 

New  Universal  Tone  Arms  and  Sound  Boxes 

we  feel  that  you  ought  to  know  it.  Manufacturing  skill  shows  at  its  best  in  our  new  line  of  Universal  Tone  Arms  and 
Sound  Boxes,  which  produce  a  volume,  sweet  and  mellow,  that  will  please  the  most  exacting  of  your  customers. 

There  is  one  rule,  which  if  followed,  profits  anyone,  "Buy  the  phonograph  trade  by  "Buying  the  Best" — THE  CON- 

Best,"  whether  in  tone  arms  or  door  knobs.  SOLID ATED  LINE  OF  UNIVERSAL  TONE 

If  you  want  to  use  an  exclusive  type  of  tone  arm  or  sound  box,  ARMS  AND  SOUND  BOXES. 

send  us  rough  sketch  and  we  will  submit  our  quotations,  which  All  parts  finished  in  nickel,  gold,  silver  or  oxidized  plating. 

will  be  unusually  low — consistent  with  high  quality.  Write  us  before  you  place  your  orders  for  the 

You  can  share  in  the  enormous  profits  now  being  made  in  the  season's  requirements.    Write  today. 

CONSOLIDATED  PHONO  PARTS  CORP. 

142-14-6  West  14th  Street  Telephone  989  Chelsea  New  York  City 


44 


THE    TALKING    MACHINE  WORLD 


OUR  BL5T  ADVLRTI5LMLNT-5ATI5FILD  CUSTOMERS 


WORTH  '  'J** 


OK»sc5Esnp  Talkixg  Machine  Co.,  ixc. 

9»  Ctt«i»«»B  Street 

new  York.   May  2,  1B16. 

Doehler  Die  Casting  Co., 
Court  4  9th  Ste., 

Brooklyn,  H.  Y. 
Seat  lease  n : 

Upon  moving  Into  our  new  offices,  we 
wish  to  take  the  opportunity  to  express  our  apprecia- 
tion not  only  of  the  quality  of  the  merchandise,  which 
you  have  delivered  to  us  during  toe  years  we  have  done 
business  with  you,  but  also  the  excellent  service  and 
untiring  efforts,  which  all  the  members  of  your  company 
who  have  anything  to  do  with  our  parts,  have  given  us 
during  this  time. 

Our  greatest  desire  is  to  build  a 
phonograph  which  at  all  times  stands  for  quality,  and 
excellent  wortasnship,  and  we  count  upon  your  co-opera- 
tion in  the  future  as  we  know  that, In  your  line  that 
your  product  is  unexcelled,  and  also  to  let  you  know 
that  we  appreciate  your  prompt  deliveries,  anJ  unvary- 
ing quality  during  a  period  when  other  manufacturers 
are  taking  advantage  of  the  -difficulties  due  to  the 
unsettled  market  conditions. 

With  very  best  regards,  we  remain, 
Very  truly  yours, 

SeW  talking  machine^co.,  in  07, 


THE    TALKING    MACHINE  WORLD 


45 


INTERESTING  AEOLIAN- VOCALION  WINDOW  DISPLAY 


St.  Louis,  Mo.,  Aug- 
ust 5. — A  show  win- 
dow display  at  Aeo- 
lian Hall  last  week- 
showing  an  Aeolian- 
Yocalion  in  the  midst 
of  a  vacation  scene 
attracted  much  atten- 
tion. The  summer 
house  was  in  the  dis- 
tance, everything  be- 
ing worked  out  nice 
ly  as  to  grading,  foli- 
age, lawn,  lake,  etc. 
The  figures  were  dolls 
and  they  were  having 
a  gay  time  while  a 
Model  D  machine 
supplied  the  music. 
Manager  R.  E.  Ching 
originated  the  idea. 


COMPANY  REORGANIZED 

The  Majestic  Talking  Machine  Co.  Elect  New 
Officers  and  Will  Have  Capital  Stock  of 
$500,000— Occupy  Six-Story  Factory 


HOT  WEATHER  HELPS  RECORD  SALES 

At  Least  This  Is  the  Claim  of  Some  Twin  City 
Dealers— Talker  Proves  a  Solace— Columbia 
Manager  Preparing  for  Fall — Sales  Staffs  Be- 
ing Increased — News  of  the  Travelers 


Minneapolis  and  St.  Paul,  Minn.,  August  7.— 
Hot  weather  does  not  stimulate  the  sale  of  talk- 
ing machines,  but  it  does  boom  the  record  busi- 
ness in  a  pleasing  manner,  the  Twin  City  dealers 
have  discovered  since  the  superheated  period 
began.  When  it  is  too  warm  to  dance,  too  warm 
even  for  motoring,  and  the  majority  haven't  even 
the  energy  to  make  their  way  to  the  bathing 
beaches  the  talking  machine  is  a  solace  and  a 
comfort,  provided  it  is  fed  with  new  records. 
Hence  the  stimulus  to  the  record  sale. 

The  summer  trade  in  Minneapolis  and  St. 
Paul  alike  has  been  far  ahead  of  that  of  1916. 
This  is  the  announcement  alike  of  the  Beckwith- 
O'Neill  Co.,  jobbers,  of  the  Victor  lines,  Lau- 
rence H.  Lucker,  jobber  of  the  Edison  goods, 
and  Robert  Souders,  Northwestern  representa- 
tive of  the  Columbia  Graphophone  Co. 

The  Victrola  license  in  St.  Paul  held  by 
Raudenbush  &  Sons, '  has  been  transferred  by 
the  Beckwith-O'Neill  Co.  to  the  Golden  Rule 
department  store,  in  St.  Paul,  which  is  to  greatly 
enlarge  and  organize  its  talking  machine  de- 
partment. The  Gustafson-Taylor  Piano  Co., 
Minneapolis,  has  opened  a  talking  machine  de- 
partment and  is  handling  the  Columbia  line. 

Robert  Souders,  of  the  Columbia  Co.,  learned 
a  lesson  in  preparedness  last  December  when 
he  was  caught  by  an  unexpected  rush  of  orders 
and  was  unable  to  fill  them.  This  will  not  hap- 
pen in  1916.  He  has  leased  the  entire  fourth 
floor  of  the  Childs'  building,  on  Nicollet  avenue, 
and  has  filled  it  with  machines  and  supplies. 
This  is  the  reserve  stock  and  current  orders 
are  being  filled  from  the  old  quarters  on  the 
third  floor. 


Laurence  H.  Lucker,  president  of  the  Minne- 
sota Phonograph  Co.,  Edison  representatives 
in  this  district,  reports  that  the  July  trade  for 
his  house  was  about  four  times  as  large  in 
volume  as  for  July,  1915.  The  outlook  for  a 
bulky  fall  trade  is  most  encouraging  as  all  the 
rural  dealers  are  banking  on  doing  better  than 
ever. 

Mr.  Lucker  recently  has  added  two  high  class 
men  to  his  staff,  C.  A.  Briggs,  formerly  with  the 
Edison  Co.  in  New  York,  and  J.  R.  DeSaxe, 
formerly  with  the  Phonograph  Corporation  of 
New  York.  Mr.  Briggs  will  tour  the  Northwest 
and  Mr.  DeSaxe  will  have  charge  of  the  adver- 
tising. 

The  Beckwith-O'Neill  Co.  has  been  minus  the 
services  of  Eugene  F.  O'Neill  for  more  than  a 
month.  He  has  not  returned  from  the  con- 
vention yet,  but  is  due  soon.  After  the  big 
meet  he  visited  the  Victor  factories  and  head- 
quarters, and  then  went  to  Boston  to  look  up 
friends  and  relatives.  The  company  has  been 
somewhat  handicapped  by  its  inability  to  obtain 
machines  to  keep  pace  with  the  demand. 

Archie  Matheis,  of  the  Talking  Machine  Co., 
this  city,  and  his  wife  have  just  returned  from 
an  interesting  trip  to  Yellowstone  Park,  which 
they  enjoyed  in  their  motor  car.  The  trip  out 
took  a  week  over  long  stretches  of  roads  and 
trails  difficult  to  circumnavigate,  and  through 
eighty-five  miles  of  scenery  which  is  so  beauti- 
ful as  to  defy  description  in  cold  type.  They 
had  some  rain  and  storms — enough  to  make  it 
a  hard  trip,  but  difficulties  of  this  kind  are  to 
be  looked  for,  and  they  enable  a  man  to  cope 
with  the  most  difficult  problems  in  the  talking 
machine  field.  Mr.  Matheis,  by  the  way,  was 
one  of  the  first  to  send  a  Victrola  to  the  boys 
of  the  First  Minnesota,  who  are  down  in  Mexico. 

The  Tonola  Phonograph  Co.  has  started  to 
manufacture  phonographs  at  711  Fifteenth  ave- 
nue, N.  E.  L.  A.  Priess,  well-known  in  the 
local  piano  trade,  is  the  head  of  this  concern. 


Chicago,  III.,  August  7. — Arrangements  have 
just  been  completed  whereby  the  Majestic  Talk- 
ing Machine  Co.  is  to  be  re-organized  and 
backed  by  sufficient  capital  to  insure  its  being, 
within  the  coming  year,  one  of  the  big  factors  of 
local  talking  machine  manufacture.  Formalities 
of  increased  stock  have  been  complied  with  and 
the  reorganized  concern  will  have  the  backing 
of  capital  stock  amounting  to  $500,000.  In  the 
past  the  company's  activities  have  been  ham- 
pered by  a  lack  of  capital  sufficient  to  handle  the 
company  and  its  product  properly. 

C.  A.  Hartman,  president  of  the  American 
Bankers'  Service  Co.,  is  the  leader  of  the  new 
interests.  He  is  a  business  man  of  long  stand- 
ing and  will  bring  to  the  company,  in  addition 
to  new  financial  backing,  much  valuable  experi- 
ence in  commercial  affairs.  Although  Mr.  Hart- 
man  will  become  treasurer  of  the  new  company, 
he  will  continue  to  make  his  offices  at  room  1614 
Republic  Building. 

The  six-story  plant  formerly  used  by  the  Gul- 
bransen-Dickinson  Co.,  manufacturers  of  pianos, 
player  actions,  etc.,  which  is  located  at  312-314- 
316  Union  Park  Court,  has  been  taken  over  and 
the  first  lot  of  500  Majestic  machines  to  come 
out  of  the  new  factory  is  now  in  the  course  of 
completion.  A  similar  number  of  machines  will 
be  turned  out  every  fifteen  days  until  new  equip- 
ment will  make  it  possible  to  radically  increase 
this  number. 

"We  feel  that  we  have,  in  the  Majestic,  a 
commercial  proposition  of  the  highest  charac- 
ter," said  Mr.  Hartman,  "and  we  also  think  that 
in  the  acquisition  of  the  patents  of  our  presi- 
dent, Mr.  Blood,  we  have  further  cause  for  op- 
timism. We  will  be  able  to  handle,  because  of 
our  immediate  banking  connections,  paper  of 
both  the  dealer  and  the  consumer  and  we  will 
take  it  in  any  amounts." 

Mr.  Blood  will  continue  as  president,  Mr. 
Hartman  will  be  treasurer  and  O.  J.  Kloer  as 
sales  manager.  Other  officers  have  not  yet  been 
announced. 


REARRANGES  BROOKLYN  STORE 

The  Ranah  Co.,  Victor  dealers  at  10  Fourth 
avenue,  Brooklyn,  N.  Y.,  has  recently  rear- 
ranged its  store,  adding  five  new  demonstra- 
tion booths,  besides  enlarging  their  space  de- 
voted to  records.  The  interior  has  been  re- 
decorated and  the  exterior  has  also  been  im- 
proved by  being  repainted. 


Joseph  F.  Collins,  sales  manager  of  the  Pathe 
Freres  Phonograph  Co.,  New  York,  returned 
Monday  from  a  two  weeks'  stay  at  Wood- 
bourne,  N.  Y.  He  confirmed  his  reputation  for 
conservatism  by  stating  frankly  that  his  entire 
catch  of  fish  during  that  period  consisted  of  one 
lone  fluke. 


First  of  all 
Reliability 


TOLEDO< 

and 

The 

Victor 


TTERE  is  the  home  of  good  automobiles  and  good 
Victor  service.    We  use  every  motive  power 
to  give  you  a  Service  of  Reliability  —  one  that  you 
can  depend  upon. 

Record  deliveries  is  our  specialty.  Send  us  ten  or 
one  hundred  numbers  and  we'll  actually  deliver. 


THE  WHITNEY  &  CURRIER  CO. 


VICTOR 
Distributors 


TOLEDO,  OHIO 


46 


THE    TALKING    MACHINE  WORLD 


A  personally  selected  list  of  records  which  you  should  have  In 
your  home.  Kindly  mark  any  you  would  like  to  hear,  and  It  will  be 
a  pleasure  for  us  to  play  them  for  you.  * 


l  J 

uiujV. 
i;ss)]£ 


HTIJ  B 
(Mil  h 

BttlU 
Wilt  ' 
Milt  ■ 
UK  i 

i;ik  o 


"|i  IS 

r(  .» 
si  -n 
"i 


CROFT 


Bee 


Conditions  in  the  Paper  Market  are  such  that  it  will  Pay 
to  Order  Record  Envelopes  for  Holiday  Trade  NOW 


SAMPLES  AND  PRICES  ON  APPLICATION 


Record  Delivery  Envelopes 
Record  Stock  Envelopes 
Catalog  Supplement  Envelopes 


Long  Cabinets 
Bagshaw  Needles 
Perfection  Record  Holders 
Peerless  Locking  Plates 


CLEMENT  BEECROFT,  309  W.  Susquehanna  Ave.,  PHILADELPHIA 


BANNER  monthjn  LOS  ANGELES       HALLET  &  DAVIS  CO.  OPEN  TEN  DISTRIBUTING  OFFICES 


July  Trade  of  Most  Satisfactory  Proportions — 
Andrews  Talking  Machine  Co.  in  New  Home 
— Window  Display  of  Records  of  the  World 
— So.  California  Music  Co.'s  Departments 


Piano  Manufacturers  Will  Establish  Branch  Offices  All  Over  the  Country  to  Distribute  the  Pathe 
Freres  Line  of  Talking  Machines  and  Records — Business  in  Charge  of  Harry  T.  Leeming 

Chicago  has  already 


Los  Angei.es,  Cal..  August  7. — July  has  proved 
to  be  a  banner  month  for  all  of  the  talking  ma- 
chine dealers  in  Los  Angeles.  Usually  a  com- 
paratively slow  month  of  the  season,  this  hot 
month  has  upset  all  predictions  and  has  shown 
itself  as  a  delightful  surprise  to  the  trade  in 
general. 

The  Andrews  Talking  Machine  Co.  has 
moved  its  headquarters  from  422  South  Broad- 
way to  350  South  Broadway.  The  new  shop,  is 
very  tasteful  in  every  detail  and  up  to  the 
minute  in  modern  fixtures.  There  are  seven 
record  booths,  each  well  lighted  and  ventilated. 
The  first  two  booths  are  arranged  so  that  it  is 
possible  to  make  one  large  room  out  of  them, 
if  necessary.  The  store  is  lighted  throughout 
with  clusters  of  small  electric  lamps  attractive- 
ly arranged.  The  Andrews  Co.  will,  as  for- 
merly, handle  the  Edison  disc,  Victor  and  Co- 
lumbia. 

At  the  Wiley  B.  Allen  store  Manager  Lindsey 
reports  a  very  exceptional  total  of  July  sales. 
Many  of  the  force  at  present  are  away  enjoying 
vacations,  and  those  remaining  are  kept  busy 
during  the  absence  of  the  others,  by  the  un- 
usual summer  business. 


Chicago,  III.,  August  7. — Announcement  is 
made  here  to-day  that  the  Hallet  &  Davis  Piano 
Co.  will  open  here  within  a  few  days  the  first 
of  ten  distributing  offices  through  which  the 
company  will  distribute  the  Pathe  Freres  line 
of  talking  machines  and  disc  records. 

Harry  T.  Leeming,  formerly  with  the  Edison 
interests,  will  manage  the  new  phonograph  di- 
vision of  the  Hallet  &  Davis  Co.'s  activities 
and  will  appoint  in  each  of  the  ten  cities  to  be 
selected    a    district    manager    who    will  have 


charge  of  that  territory, 
been  placed  upon  the  list  and  the  quarters  of 
the  Pathe  Pathephone  Co.  of  Illinois,  located 
on  the  fifth  floor  of  the  Shops  Building,  at  17 
North  Wabash  avenue,  have  been  taken  over 
and  will  be  ready  for  business  shortly.  R.  O. 
Ainslie  will  be  office  manager  and  Frank  J. 
Bowers  will  act  as  special  representative  to  be 
identified  with  the  work  of  opening  up  the  other 
distributing  points  for  pushing  this  line  of  talk- 
ing machines. 


The  Geo.  Birkel  Co.  reports  the  best  July 
business  in  the  history  of  the  concern,  and  the 
best  month  of  the  year  since  the  winter.  The 
Birkel  people  handle  the  Victor  exclusively. 

Manager  Boothe,  of  the  talking  machine  de- 
partment at  Barker  Bros.,  reports  himself  as 
being  more  than  satisfied  with  his  July  sales, 
and  is  looking  forward  to  an  equally  good. 
August.  This  firm  now  handles  the  Edison  cyl- 
inder line,  in  addition  to  the  Edison  disc,  Vic- 
tor and  Columbia. 

F.  S.  Allen,  proprietor  of  the  Musical  Record 
Co.,  offers  one  of  the  most  unique  and  inter- 
esting window  displays  seen  in  the  city  for  a 
long  time.  It  consists  of  records  made  in  all 
parts  of  the  world.    Mr.  Allen  collected  these 


CABINETS 


'\Y/E  manufacture  a  com- 
plete line  of  disc  record 
cabinets  in  all  styles  and  fin- 
ishes. These  cabinets  fit  per- 
fectly all  types  of  machines  and 
are  guaranteed  in  every  partic- 
ular. Our  prices  are  moderate, 
enabling  you  to  make  a  good 
profit  on  every  sale. 

Place  your  orders  now  for 
your  Fall  requirements. 


ESCO  WAGON  ILLUSTRATED 
44  inches  high;  17  inches  wide;  20  inches 
deep.    Fits  Victrola  IX. 


NANES  ART  FURNITURE  CO. 

GRAND  ST.  and  East  River,  NEW  YORK 


records  while  on  his  recent  visit  to  New  York 
City.  In  the  collection  may  be  found  discs 
from  London,  Paris,  Berlin,  Prague,  Petrograd, 
Peking,  Smyrna,  Jerusalem  and  many  other 
far-away  places.  The  Musical  Record  Co.  carry 
the  Edison  disc  and  Victor  lines. 

E.  W.  Bornell,  manager  of  the  Pathe  Shop 
of  this  city,  tells  of  a  fine  business  month  and 
expects  to  have  a  splendid  autumn,  as  the  new 
model  Pathe  will  be  on  the  market  at  that  time. 
Mr.  Bornell  is  strongly  in  favor  of  organizing 
a  retail  talking  machine  dealers'  association  sim- 
ilar to  that  in  San  Francisco.  Many  of  the  local 
trade  are  similarly  disposed  and  it  is  believed 
that  efforts  of  organization  in  this  direction  will 
soon  be  inaugurated. 

The  Southern  California  Music  Co.  now  has 
two  separate  phonograph  departments.  The 
Edison  department,  which  includes  all  Edison 
Diamond  Disc  and  Edison  Amberola  machines 
is  under  the  direct  supervision  of  Wm.  H. 
Richardson.  Mr.  Richardson  has  been  with  the 
above  firm  ten  years  and  heretofore  has  had 
charge  of  the  entire  talking  machine  depart- 
ment. The  other  department,  known  as  the 
talking  machine  department  and  including  all 
Victor  and  Columbia  goods,  is  in  charge  of 
H.  H.  Fish. 


Jesse  Rosenstein,  of  the  National  Piano  Co., 
Baltimore,  Md.,  Pathe  distributor,  was  a  visitor 
this  week  at  the  executive  offices  at  the  Pathe 
Freres  Phonograph  Co.,  New  York.  He  spoke 
encouragingly  of  trade  conditions  and  placed 
a  good-sized  order  for  Pathephones  and  Pathe 
discs. 


ILSLEY'S 

Graphite  Phono 
Spring  Lubricant 

The  Perfect  Lubricant  for  Talking  Machine 
Motors,  Mainsprings,  Gears,  Etc. 

Write  for  descriptive  folder  and  prices 

Manufactured  by 

ILSLEY- DOUBLEDAY   &  CO. 

Established  1853 

229-231  Front  Street      New  York,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


47 


The  Columbia  selling  policy  is  what  the 
insurance  people  would  call  an  accumula- 
tive policy,  because  its  value  has  an 
annual  increase. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co, 

Wool  worth  Building,  New  York 


DISCUSSES  EDUCATIONAL  VALUE 

Of  the  Talking  Machine — Interesting  Views  of 
H.  A.  Yerkes,  Western  District  Manager  of 
the  Columbia  Co..  on  Live  Subject 


In  a  recent  interview  in  the  Denver  "Rocky 
Mountain  News,"  H.  A.  Yerkes,  Central  Western 
district  manager  of  the  Columbia  Graphophone 
Co.,  interestingly  discussed  the  educational 
value  of  the  talking  machine,  and  its  importance 
in  promoting  an  appreciation  of  the  better  class 
of  music. 

Mr.  Yerkes'  talk  was  published  in  connection 
with  the  recent  song  contest  held  in  Denver, 


H.  A.  Yerkes 
Col.,  which  was  described  in  detail  in  last 
month's  World.  The  winners  of  this  contest 
visited  the  Columbia  Co.'s  laboratories  in  this 
city  and  made  a  record  which  has  been  pro- 
nounced a  signal  success. 

In  one  section  of  his  interview,  Mr.  Yerkes 
said: 

"Anything  that  stimulates  an  interest  in  com- 
munity music  should  be  encouraged.  And  cer- 
tainly we  cannot  begin  to  estimate  the  value  of 
a  contest  that  brings  to  light  talents  that  other- 
wise might  have  been  lost  to  the  world.  Very 
often  young  singers  are  too  timid  to  display 
their  gifts.    All  they  need  is  encouragement. 

"The  News-Times-Columbia  contest  was  an 
educational  thing  and  the  Columbia  Co.  is  al- 
ways looking  for  educational  ideas.  Records 
are  one  of  the  greatest  of  all  educational  fac- 
tors. They  have  brought  good  music  to  homes 
everywhere.  In  country  districts,  where  good 
music  was  unknown  you  will  hear  the  boys 
whistle  Tl  Trovatore'  and  'Faust,'  for  the  talk- 
ing machine  has  made  the  classics  as  familiar 
to  them  as  'Yankee  Doodle'  and  'Dixie.' 

"Little  tots  learn  to  carry  tunes  from  hear- 
ing the  records.  It  teaches  languages  and 
special  folklore.  Its  use  in  schools  is  increasing. 
Our  company  has  specialists  who  do  nothing 
else  but  seek  for  ways  of  making  the  talking 
machines  of  even  more  value  to  the.  educational 
world. 


"All  the  time  we  are  seeking  to  improve  the 
Columbia  Grafonola.  We  have  four  of  the 
best  inventors  in  the  world  working  to  make  it 
better.  We  have  the  two  best  chemists  in  this 
country  working  for  us  and  managers  every- 
where are  seeking  for  new  ideas. 

"Our  catalogs  form  a  complete  library  of 
music.  Each  contains  a  treatise  on  the  com- 
position, the  composer  and  the  inspiration.  The 
boy  or  girl  in  whose  home  there  is  a  Grafonola 
learns  from  our  catalogs  the  history  of  the 
piece  played  and  the  history  of  the  composer. 
The  catalogs  give  information  that  is  educa- 
tional even  to  the  trained  musician." 


a  number  of  the  up-to-date  selections,  played  by 
just  this  sort  of  an  orchestra,  in  your  coming 
monthly  supplement.  We  have  a  considerable 
demand  for  'Walkin'  the  Dog,'  and  also  'Pretty 
Baby'  records.  The  new  Grace  Hoffman  record 
(No.  520O1)  is  very  fine  and  everyone  seems  to 
want  it." 


NEW  DISPLAY  FIXTURE  FOR  DEALERS 


New  Rack  for  Record  Lists  Opens  Up  in  Flat 
Position   and    Is    Easily  Installed 


PATHE  DANCE  RECORDS  POPULAR 

Numbers    Recorded   by    Rector's    New  York 
Dance  Orchestra  Finding  a  Ready  Sale 


The  Pathe  Freres  Phonograph  Co.,  New 
York,  has  just  sent  out  a  letter  to  its  jobbers 
and  dealers  calling  attention  to  the  character  of 
the  Pathe  dance  records,  recorded  by  Rector's 
New  York  Dance  Orchestra.  As  indicative  of 
the  success  of  these  dance  records  the  company 
calls  attention  to  the  following  letter  recently 
received  from  the  State  Street  Pathephone  Co., 
of  Chicago. 

"The  dance  record,  'Honky  Tonky'  (No. 
35038),  played  by  Rector's  New  York  Dance 
Orchestra,  is  a  very  good  seller.  It  is  played 
by  the  kind  of  an  orchestra  that  the  people 
like.  It  should  be  profitable  for  you  to  put  out 


The  new  swinging  fixture  for  record  lists  just 
put  out  by  the  Universal  Fixture  Corp.  of  New 
York  City,  involves  a  new  and  practical  ad- 
vantage. The  rack,  instead  of  opening  up  in 
the  usual  V  shape,  swings  back  flat,  no  matter 
at  what  point  the  rack  is  opened  up.  This  nat- 
urally has  a  decided  display  advantage  in  that  it 
means  the  cards  will  be  plainly  legible  clear 
across  the  room.  The  rack  itself  is  surprisingly 
light,  is  finished  in  a  handsome  black  and  can 
be  located  anywhere  with  two  screws. 

That  record  lists  appearing  in  swinging  dis- 
play fixtures  are  a  great  advantage  in  promot- 
ing sales  for  the  lists  of  "timely"  records  is  not 
a  proposition  requiring  argument.  The  new 
company  in  the  field,  realizing  this,  are  launch- 
ing a  campaign  to  cater  directly  to  and  for  the 
dealer,  whether  that  dealer  handles  Victor,  Co- 
lumbia, Pathe,  Edison  or  other  lines. 


Order   liberally   now — Christmas   is  coming! 


BALANCE  SOUND  BOX 


THE  new  No.  2M  Balance  Sound  Box, 
with  the  improved  Metalloy  Diaphragm 
is  a  revelation  for  tonal  reproduction.  Sev- 
eral of  the  largest  phonograph  manufac- 
turers have  adopted  it. 

Strictly  high  class.  Jobbers  and  manufac- 
turers write  for  prices.  We  can  make 
prompt  delivery.  No  orders  too  large  or 
too  small. 


Half  Size  No.' 2 


A.  F.  Meisselbach  &  Bro. 

Factories:  Prospect  Street  and  Congress  Street 
Office:  29  Congress  Street 

Newark  ::  New  Jersey 

We  also  manufacture 

SAPPHIRE  TONE  ARMS  MOTORS 
NEEDLES 


Made  from  brass  tubing,  light 
and  highly  finished 


Only  of  the  highest 
quality 


48 


THE    TALKING    MACHINE  WORLD 


Read  what  this  noted  artist  has  to  say  about 
the  Manophone. 

It  is  a  true  artist's  expression  of  approval, 
the  greatest  recommendation  possible  for  a 
musical  instrument. 


Lucille  Lawrence 

Prima  Donna  Soprano 

The  brilliant  American  soprano  whose  phonographic  records  are  among  the  most  sought 
after  in  Italy  to-day. 

Miss  Lawrence  is  a  finished  artist — her  knowledge  of  music  is  exceptional.  Read  what  she 
has  to  say  about  the  Manophone.  An  unsolicited  expression  from  one  who  knows  should 
convince  you  far  more  than  anything  we  could  say  about  this  new  and  wonderful  machine. 


THE    TALKING    MACHINE  WORLD 


49 


las  already  won  the  admiration  and  approval  of  those 
a  hose  knowledge  of  music  makes  them  competent 
udges  of  musical  quality. 

The  Manophone  leaves  nothing  to  be  desired,  be  it  richness  of  tone,  volume  of 
ound,  or  the  true  reproduction  of  the  most  delicate  musical  instrument — all 
hese  and  more  are  its  attainments. 

The  beauty  of  the  cabinet  work  of  the  Manophone  is  worthy  of  its  musical 
juality  and  mechanical  refinements. 

The  Manophone  owing  to  its  exclusively 
instructed  tone-arm,  plays  all  makes  of  records 
perfectly.  It  is  one  of  the  few  machines  on 
he  market  which  represents  how  well  a  phono- 
graph can  be  made  and  not  how  cheap. 

The  complete  Manophone  line  is  now  ready. 
Is  range  includes  models  at  $15,  $30,  $50,  $75, 
and  $100. 

Every  instrument  is  a  remarkable  value  at 
:he  price  and  allows  you  a  most  liberal 
3rofit. 

Dur  advertising  will  be  extensive  and  complete.  It  will 
3e  of  a  distinctive  and  unusual  nature.  It  will  bring  inter- 
ested buyers  to  the  stores  of  Manophone  dealers. 

jet  in  touch  with  us  now  and  get  the  details  of  this 
lew  and  wonderful  talking  machine. 

Exclusive  territory  still  open.  An  unusually  liberal 
3roposition  for  those  who  write  first.  Send  for  catalog. 


50 


THE    TALKING    MACHINE  WORLD 


TO  n'JB  CUSTOMERS  :  - 


July  the  twenty-seventh 
19  16 


AN  EFFECTIVE  LETTER  FOR  THE  USE  OF  DEALERS 

Chicago,  III.,  August 
8. — One  of  the  most 
popular  things  the 
Chicago  Talking  Ma- 
chine Co.  has  ever 
done  for  their  dealers 
is  supplying  them 
with  expertly  con- 
structed letters,  neat- 
ly printed  in  imita- 
tion t3rpewriting  on 
attractive  letter 
heads.  The  cut  which 
extends  across  the 
top  of  the  letter 
shows  a  large  group 
of  Red  Seal  artists 
clustered  around  a 
mahogany  Victrola. 
The  letter,  which  is 
designed  to  accom- 
pany the  monthly 
Victor  bulletin,  tells 
about  the  principal 
numbers  in  a  snappy, 
convincing  manner, 
and  is  furnished  the 
dealer  with  his  "sig- 
nature'* all  ready  for 
mailing.  The  com- 
pany also  furnishes 
the  dealer  with  mail- 
ing envelopes  bearing 
his  reprint  and-  adver- 
tisement of  one  or 
two  of  the  feature 
records.  With  the 
equipment  goes  the 
requisite    number  of 

bulletins  also  with  the  Reproduction  of  Letter  Prepared  by  Chicago  Talking  Machine  Co. 

dealer's  reprint.  All  he  has  to  do  is  to  fold  let-  address  the  envelope.  This  service  is  given  to 
ters,  insert  them,  with  the  bulletin,  and  stamp  and     the  dealer  practically  at  cost  to  the  Talking  Ma- 


chine Co.,  and  they  get  quantity  rates  which  are 
only  a  fraction  of  what  the  dealer  would  have  to 
pay  otherwise,  and  which  would  prove  pro- 
hibitive. One  of  these  letters  is  here  repro- 
duced. 


DEATH  OF  CLYDE  H.  SLEASE 

Clyde  H.  Slease,  treasurer  of  the  Lynn  Phono- 
graph Co.,  New  York,  was  killed  last  week  in 
an  automobile  accident-  near  Goshen,  N.  Y.  Mr. 
Slease  'who  -was  prominent  in  the  business 
world,  was  thirfy-five  years  old.  He  is  survived 
by  a  widow  and  three  children. 


It  Isn't  often  that  a  popular  song  nakes  such  aT  big  hit  that 
the  Victor  Company  have  to  put  it  out  again. 

But  that's  Just  what  has  haDpened  with  "Wi  UOTHEB'S  ROSARY" 
and  "YAAKA  HULA  HICKEY  DULA"  .     This  time  the  selections  are 
made  by  the  Avon  Comedy  Four  -  new  artists  for  the  Victor  - 
but  very  favorably  known  by  vaudeville  gosrs.     They  give  a  new 
version  of  these  Justly  popular  numbers. 

Another  number  you'll  surely  like  is  "WHEN  THE  SUB  GOES  DOWN 
IN  ROMANY"  from  "STEP  THIS  WAY"  by  the  Sterling  Trio  -  It's 
chucl^full  of  melody. 

For"  those  who  like  sentiment  in  their  music  -  and  we  all  do 
more  of  less,  don't  ws?  -  there's  "LOVE  ITS  AT  TWILIGHT"  a 
pretty  little  ballad  that  is  very  pleasingly  interpreted  by 
Herbert  Stuart. 

After  all  though,  it's  hard  to  beat  the  old  songs  for  simple, 
sweet  melody.     That's  why  everybody  will  enjoy  "IN  THE  GLOAMING" 
by  the  McKee  Trio.     It's  doubled  with  a  delightful  new  number 
"SUPPLICATION"  played  by  the  same  talented  trio. 

Then  there's  another  new  artist  who  has  joined  the  long  list  of 
Victor  Eeadliners  -  liiss  llabel  Garrison  -  a  wonderful  coloratura 
sopre.no  of  the  Metropolitan  Grand  Opera.     Her  singing  of  the 
"LULLABY  FROM  ERUINIE"  is  exquisitely  done  -  You'll  be  glarl  to 
have  a  record  of  this  gifted  soprano  in  your  collection. 

To  balance  up  this  unusually  attractive  list  for  August  is  the 
"STAR  SPANGLED  BANNER"  by  Geraldine  Farrar  -  certainly  a  most 
timely  offering  and  sung  in  a  most  inspiring  way  by  this  patriotic, 
truly  American  woman. 

There  are  loads  of  other  good  numbers  -  let  us  play  them  for 
you.     Don't  forget  that  July  26th  is  Opening  Day  for  these  ne« 
August  records . 

Very  truly  yours, 


LIST  OF  FOREIGN  RECORDS 

The  Victor  Talking  Machine  Co.  sent,  out  to 
its  dealers  recently  a  group  of  foreign  and  do- 
mestic supplements  of  new  records  which  are 
worthy  of  more  than  passing  attention,  consid- 
ering the  season  of  the  year.  The  foreign  rec- 
ord supplements  included  new  Bohemian,  Ger- 
man, Greek,  Hebrew,  Hungarian,  Italian, 
Polish,  Roumanian,  Russian,  Ruthenian,  Span- 
ish and  Swedish  Victor  records. 


A  VISITOR  FROM  TEXAS 


E.  B.  Shiddell,  manager  of  the  Columbia 
Graphophone  Co.'s  wholesale  headquarters  at 
Dallas,  Tex.,  was  a  visitor  to  New  York  last 
week,  with  optimistic  reports  of  conditions  in 
the  "Lone  Star"  State.  In  common  with  other 
Columbia  distributers,  Mr.  Shiddell  has  been 
inconvenienced  to  some  extent  by  the  short- 
age of  Columbia  product,  but  he  was  delighted 
to  find  that  the  Columbia  factories  were  in- 
creasing their  output  day  by  day. 


Tcwr.er,  N.  Dakota. 


HARRIS  DRUG  CO. 


The  Motion  Picture  Welfare  League,  Inc., 
New  York,  has  been  incorporated  with  a  capi- 
tal stock  of  $5,000  to  manufacture  and  deal  in 
phonographs,  supplies,  motion  pictures,  etc.  The 
incorporators  are  M.  Perlman,  G.  Littman  and 
J.  H.  Maynard. 


We  Are  the  Originators  of 


The  Famous 


Our  three  most  popular  styles 


100 — Mahogany,  Golden.  Fumed  or  Weath- 
ered Oak  for  Victrola  IX.    Xo.  601  for  Old 
Victrola   IX.     603   for   Columbia  Favorite. 
604  for  Edison  A-80. 


Wagon  Cabinets 

Your  stock  not  complete  without  them 


602 — Golden  Oak  or  Mahogany  for  Victrola 
VI.  Xo.  706  for  Columbia  F.clipse.  707  for 
Columbia    Jewel.      708    for    Victrola  VIII. 


102 — Mahogany,  Golden,  Fumed  or  Weath- 
ered Oak. — For  Victrola  IX.     No.  701  for 
Old  Victrola  IX.    703  for  Columbia  Favor- 
ite.    701  for  Edison  A-80. 


We  also  make  many  other  styles  of  cabinets  and  will  be  glad  to  send  our  catalog  for  the  asking 

SCHLOSS  BROTHERS 


637-645  West  55th  St 


Phone,  Columbus  7947 


NEW  YORK  CITY 


THE    TALKING    MACHINE  WORLD 


51 


DE  MOLL  FEATURING  THE  VOCALION 


Washington    Dealer    Recently    Exhibited  Art 
Style  Vocalions  in  Attractive  Manner 


Washington,  D.  C,  August  9.— O.  J.  De  Moll 
&  Co.,  the  well-known  piano  house  at  Twelfth 
and  G  streets,  N.  W.,  which  also  handles  the 
Aeolian-Vocalion  line  of  phonographs  in  this 


A  Section  of  the  Vocalion  Display 

city,  is  planning  to  give  this  line  an  aggressive 
exploitation  this  fall,  along  lines  which  will  ma- 
terially increase  the  prestige  of  this  phonograph 
in  Washington. 

A  short  while  ago,  O.  J.  De  Moll  &  Co.  pre- 
sented an  exhibit  of  art  style  Aeolian-Vocalions 


which  attracted  visitors  from  a  number  of  out- 
of-town  points.  This  exhibit  proved  a  signal 
success,  and  served  to  impress  upon  music 
lovers  in  this  section  that  the  Aeolian-Vocalion 
is  a  distinctive  type  of  phonograph,  embodying 
original  constructional  ideas,  with  unlimited 
possibilities  as  to  cabinet  design. 

It  is  more  than  likely  that  O.  J.  De  Moll  & 
Co.  will  hold  similar  displays  during  the  coming 

season,  and  accom- 
pany these  exhibits 
by  appropriate  musi- 
cal programs.  This 
medium  of  publicity 
not  only  advertises 
the  Aeolian-Vocalion 
in  a  high-class  man- 
ner, but  interests  the 
public  in  the  artistic 
side  of  the  modern 
phonograph,  as  dis- 
tinguished from  its 
every-day  purposes. 

The  accompanying 
photograph  showing 
one    section    of  the 
Aeolian-Vocalion  art 
style  exhibit  will  give 
some  idea  of  the  character  of  the  instruments 
comprising  this  special  display.  The  warerooms 
were  attractively  decorated  during  the  period  of 
the  exhibition,  and  the  newspaper  publicity  ac- 
corded the  display  called  attention  to  the  indi- 
viduality  of   each   style   instrument  exhibited. 


NEW  SONORA  CORP.  WAREHOUSES 

Additional  Space  Badly  Needed  to  Care  for 
Rapidly  Increasing  Demands  Upon  That  Con- 
cern— Used  for  Storage  of  Raw  Material 


DISPENSARY  FOR  EDISON  PLANT 


It   Is    Completely    Equipped    with  Competent 
Physician  and  Trained  Nurse  in  Charge 


A  recent  innovation  at  the  plant  of  Thos.  A. 
Edison,  Inc.,  Orange,  N.  J.,  is  the  establishment 
of  a  medical  and  surgical  dispensary  to  provide 
free  treatment  for  employes  who  may  be  in- 
jured or  taken  sick  while  at  work.  The  dis- 
pensary is  in  charge  of  Dr.  A.  Daniel,  a  well- 
known  physician  of  East  Orange,  N.  J.,  who  is 
assisted  by  a  trained  nurse.  No  expense  has 
been  spared  in  equipping  the  plant  hospital 
and  every  detail  is  most  modern. 


ing  on  the  manufacture  of  four  styles,  retailing 
at  $50,  $85,  $150  and  $200.  Particular  care  was 
taken  in  selecting  the  cabinet  designs  for  the 
"National  Bluebird"  machines,  which  embody 
several  distinctive  features,  including  record 
ejectors  and  castors. 


In  line  with  the  "service  first"  policy  of  Presi- 
dent George  E.  Brightson,  Sonora  Phonograph 
Corp.,  57  Reade  street,  New  York,  plans  were 
recently  made  whereby  two  five-story  ware- 
houses were  leased,  one  on  Duane  street  and 
the  other  on  Broadway,  these  two  places  to  be 
exclusively  utilized  for  storage  purposes.  Here 
will  be  stored  raw  material  (there  is  no  chance 
to  store  finished  machines)  so  that  as  the  plans 
mature  for  more  increases  of  factory  output 
during  the  fall,  everything  will  be  in  readiness 
for  the  work. 

Constant  watch  over  all  phases  of  Sonora 
work,  although  helpful,  has  not  as  yet  made  any 
material  decrease  in  the  number  of  orders  on 
hand  for  immediate  delivery.  In  fact,  as  fast 
as  the  company  creates  additional  output,  the 
demand  seems  to  grow  in  excess  of  the  accom- 
plishments, and  as  Mr.  Brightson  puts  it:  "It 
seems  more  of  a  problem  to  diminish  orders 
than  to  increase  the  output." 

The  growth  during  this  summer  over  the  out- 
put of  the  same  period  last  year  is  figured  to  be 
a  trifle  over  400  per  cent,  increase,  and  those 
familiar  with  the  policies  of  merchandising  back 
of  the  Sonora,  know  that  this  is  all  "cash  busi- 
ness" sent  in  by  the  better  class  of  business 
men.  In  fact,  the  Sonora  Co.  selects  dealers 
much  as  a  man  selects  a  site  for  his  home. 

In  addition  to  the  foregoing  two  new  ware- 
houses in  New  York,  the  company  has  also 
leased  additional  space  for  the  use  of  its  Chi- 
cago branch. 


John  Feuerstein  has  opened  a  new  piano  and 
talking  machine  store  in  Sturgeon  Bay,  Wis. 


The  McLane  &  Quentrel  Piano  Co.,  of  Cop- 
perhill,  Tenn.,  is  now  installed  in  a  large  brick 
building  there  and  is  featuring  a  fine  line  of 
pianos,    players,    Victor    Victrolas    and  small 

goods. 


TRADE  VISITORS  TO  CHICAGO 


Among  recent  trade  visitors  to  Chicago  were 
J.  G.  Moore,  Sioux  City;  J.  M.  Buck  and  wife. 
Lansing,  Mich.;  F.  F.  Pitzell,  of  the  George 
B.  Peck  Dry  Goods  Co.,  Kansas  City,  Mo.;  W 
G.  Haenschen,  manager  of  the  talking  machine 
department  of  the  Scruggs,  Vandervoort  & 
Barney  Dry  Goods  Co.,  also  Lorraine  Merritt, 
of  the  same  company,  and  Julius  Beckman,  A. 
D.  Geissler,  New  York;  A.  Sonergan,  of  Block 
&  Kuhl,  Peoria,  111.;  A.  O.  Farlow,  Doyle  Fur- 
niture Co.,  Galesburgh,  111.;  W.  Hanke,  Gim- 
bel  Bros  ,  Milwaukee,  Wis.,  and  J.  B.  Williams, 
of  the  Wurzburg  Dry  Goods  Co.,  Grand  Rapids, 

MlC  h. 


REPORTS  HEALTHY  TRADE  DEMAND 

The  Mutual  Talking  Machine  Co.,  New  York, 
reports  a  very  healthy  demand  for  the  new 
"Mutual  Special"  machine,  which  it  announced 
in  last  month's  issue  of  The  World.  The  mem- 
bers of  the  sale  staff  state  that  this  machine  is 
meeting  with  a  ready  sale  throughout  the  coun- 
try, and  the  returns  received  from  the  adver- 
tisement in  the  July  World  have  made  this  com- 
pany enthusiastic  boomers  of  the  drawing  pow- 
ers of  advertising  in  The  Talking  Machine 
World.  The  "Mutual  Special"  is  a  floor  ma- 
chine, retailing  at  $37.50,  and  playing  all  types 
of  records. 


INTRODUCE  "NATIONAL  BLUEBIRD" 


The  National  Talking  Machine  Co.,  118  East 
Twenty-eighth  street,  New  York,  has  just  placed 
on  the  market  a  new  line  of  machines  to  be 
known  as  the  "National  Bluebird"  talking  ma- 
chines.   At  present  the  company  is  concentrat- 


A   Brand  New 
Record  Bulletin 
Fixture 

TEN  DAYS'  TRIAL  TO  THE  FIRST 
250  DEALERS  WHO  TAKE 
ADVANTAGE  OF  THIS  OFFER 

Holds  12  Monthly  Bulletins 

Every  wing  on  this  fixture 
lies  perfectly  flat 

is   what  a   UNIVERSAL  will    do  for  you 

Sell  your  old  records 
Increase  sales  of  new  records 
Improve  the  appearance  of  your  show  room 
Make  it  easy  for  your  customers  to  see  your  lists 

Should  be  in  every  booth 
Can  be  seen  from  any  angle 
Can  be  used  for  any  standard  size  list 

COLUMBIA     VICTOR     EDISON  PATHE 


Why  we  make  you  this  offer? 


HERE'S  THE  COUPON 
SEND  IT  ALONG  TO-DAY 


For  two  years  our  "Service 
has  been  experimenting  to  get 


Department" 
fixture  that 


will  combine  many  advantages  of  wing  display 
and  make  it  easy  for  customers  to  see  the  lists 
at  a  distance. 

This  has  been  accomplished  in  the  fixture 
illustrated.  In  order  to  place  the  fixture  on 
the  market,  we  are  making  a  special  introduc- 
tory trial  offer  to  the  '  first  250  progressive 
dealers  who  are  willing  to  seize  every  oppor- 
tunity for  increasing  business.  You  run  no 
risk  in  this  fixture,  because  if  you  are  not 
satisfied  at  the  end  of  ten  days  you 
can  send  it  back  to  us  without  expense. 

The  trial  number  is  limited 

SO  SIGN  THE  COUPON  NOW 


r 


Universal  Fixture  Corporation 
131  We.t  23d  Street  New  York 

Kindly  send  me,  the  cheap- 
est way,  one  of  your  phono- 
graph bulletin  fixtures.  If 
this  is  not  satisfactory,  I  am 
to  return  it  to  you  at  your 
expense  in  ten  days.  If  it 
does  what  you  claim,  I  am  to 
remit  $8.50  to  you  at  the  end 
of  the  ten  days'  trial. 


Name  .  . 
Address 


52 


THE    TALKING    MACHINE  WORLD 


ORCHESTRA  LEADER  NOW  MANAGER 

W.  Gus  Haenschen,  Well  Known  in  St.  Louis 
Musical  Circles,  Manager  of  Talking  Machine 
Department  of  Vandervoort  Music  Salon — 
Sells  Records  Made  by  Own  Orchestra 


St.  Louis,  Mo.,  August  10. — The  newest  recruit 
to  the  talking  machine  selling  game  in  St.  Louis 

begins  at  the  top. 
He  is  W.  Gus  Haen- 
schen, manager  of  a 
popular  orchestra 
bearing  his  name, 
but  in  the  new  ca- 
pacity he  is  manager 
of  the  Victrola  de- 
partment of  the 
Vandervoort  Music 
Salon.  He  begins 
W.  Gus  Haenschen  his  work  as  an  en- 
thusiast and  with  full  confidence  that  he  can 
make  it  go.  Already  he  has  evidence  that  he 
has  routed  the  "summer  jinx"  and  has  a  good 
record  to  show  for  his  first  month.  Another 
feature  of  Mr.  Haenchen's  business  career  is 
that  he  sells  records  made  by  himself.  Re- 
cently he  and  a  part  of  his  orchestra  had  sev- 
eral records  made  by  the  Columbia  personal 
service  department  and  he  has  had  quite  a  run 
on  these.  They  are  chiefly  his  own  composi- 
tions, several  of  which  have  enjoyed  good  sale 
throughout  the  country.  Local  musical  folk 
look  upon  Mr.  Haenschen  as  an  authority  on 
questions  of  popular  music  and  he  is  certain 
to  have  a  considerable  following  in  the  record 
business  because  of  this  fact. 

"I  did  not  come  into  this  business  expecting 
to  upset  old  methods,"  said  Mr.  Haenschen  to 
The  World  correspondent.  "I  first  intend  to 
find  myself  and  learn  my  bearings  exactly  in 
this  new  phase  of  musical  work.  I  think  that 
selling  is  a  good  deal  of  faith  in  your  product, 
enthusiasm  and  'pep'  and  those  three  things  I 
have,  along  with  some  common  sense.  I  have 
found  that  I  enjoy  the  situation  immensely  and 


that  the  fact  that  I  am  selling  mechanical  musi- 
cal machines  is  not  going  to  cause  me  to  let 
up  in  my  own  music.  Indeed,  I  find  association 
with  the  records  here  rather  encouraging  to 
musical  work."  Mr.  Haenschen  is  a  native  of 
St.  Louis,  a  graduate  of  Washington  University 
and  an  athlete. 


TO  AMUSE  PARALYSIS  VICTIMS 

Dr.  Haven  Emerson,  Commissioner  of  Health 
for  New  York  City,  has  issued  an  appeal  for 
used  talking  machines  for  the  benefit  of  suf- 
ferers from  infantile  paralysis.  Hundreds  of 
little  patients  are  now  in  the  hospitals,  af- 
flicted with  the  disease,  and  they  have  little  or 
no  means  of  amusement.  Those  who  care  to 
contribute  either  machines  or  records  for  this 
purpose  have  been  requested  to  send  their  do- 
nations to  Dr.  Otto  J.  Wilson,  of  the  Depart- 
ment of  Hospitals,  at  Sixteenth  street  and  the 
East  River. 


SMOKING  ROOM  IN  VICTOR  STORE 

Springfield,  Mass.,  August  9. — The  Meekins, 
Packard  &  Wheat  Co.,  Victor  dealer,  in  this 
city,  is  planning  to  introduce  a  number  of  in- 
novations this  fall  in  the  way  of  unusual  ware- 
room  furnishings  and  decorations.  Last  winter 
this  .company  equipped  one  of  their  demonstra- 
tion booths  as  a  smoking  room  and  a  number 
of  business  men  soon  formed  the  habit  of  drop- 
ping in  to  hear  the  new  Victor  records,  and 
enjoying  a  cigar  at  the  same  time.  It  is  prob- 
able that  similar  innovations  will  be  ready  in 
time  for  the  fall  season. 


ANOTHER  MODEL 
OF  OUR  32  STYLES 

Write  for  our 
new  eighty- 
two  page 
catalog 

The  only  one  of 
its  kind  in  Amer- 
ica. It  contains 
every  essential 
part  of  a  talking 
machine.  It  has 
over  five  hun- 
dred illustrations 
of  parts  and  thir- 
ty-two different 
styles  of  phono- 
graphs. 

LUCKY  13  PHONOGRAPH  CO. 

3  East  12th  Street,  New  York 


Oak  or  Mahogany.  Size,  20  54 
in.  Wide.  20  K  in-  Deep.  44 
in.  High.  Double  spring  motor, 
12-inch  turntable,  reversible 
tone  arm,  playing  all  records. 


STEPHENS  BILL  HEARINGS 


ATTRACTIVE  COLUMBIA  AD 

The  Columbia  Co.  carried  a  very  attractive 
page  advertisement  in  the  July  22  issue  of  the 
Saturday  Evening  Post,  entitled  "The  Stage  of 
the  World."  The  illustration  used  in  this  ad- 
vertisement carried  out  the  thought  of  the  head- 
line, and  the  text  pointed  out  that  "You  have  a 
stage  of  the  world  in  your  home  if  you  own  a 
Columbia  Grafonola  and  Columbia  records." 


It  has  been  announced  that  further  hear- 
ings on  the  Stephens  bill  advocating  price  main- 
tenance have  been  postponed  until  later  in  the 
year  when  Congress  reconvenes.  At  that  time 
the  opposition  will  advance  their  arguments, 
subsequent  to  which  the  advocates  of  the  meas- 
ure will  probably  be  heard  in  rebuttal. 


A.  Brown,  of  the  Good  Value  Bargain 
House,  Baltimore,  Md.,  was  a  caller  at  Colum- 
bia headquarters  last  week,  with  optimistic  re- 
ports of  the  business  outlook  in  his  territory. 
Mr.  Brown  is  making  plans  for  a  prosperous 
fall  trade,  which  he  states,  is  certain  to  come. 


Crescent 


Products 


MARK 


Four  New  "CRESCENT"  Models 

We  have  four  new  and  exclusive  de- 
signs now  ready  for  the  fall  season. 

Is  your  stock  up  to  date  ? 

If  not,  ask  for  details  now  of  the  following 
distributors  : 


LOUIS  WOLF  &  CO. 
221  4th  Avenue 
New  York  City 

LOUIS  WOLF  &  CO. 
1319  Michigan  Avenue 
Chicago,  III. 


CRESCENT  SALES  CO. 

Providence, 

R.  I. 


SCHILLING  PIANO  CO. 
112  W.  23d  Street 
New  York  City 
CRESCENT  SALES  CO. 
23  E.  Jackson  Blvd. 
Chicago,  111. 


Whatever  your  requirements  may  be — Phonographs,  Equipments, 
Attachments,  Accessories — "Crescent  Products"  will  serve  you  best. 

Crescent  Talking  Machine  Co. 


^Style  No.  12 


$75.00 


89  CHAMBERS  STREET 


NEW  YORK  CITY 


THE    TALKING    MACHINE  WORLD 


53 


IMPORTANT  CHANGE  MADE  IN  CONDITIONAL  SALES  LAW 

Recent  Decision  Rendered  by  the  Court  of  Appeals  Gives  Buyer  the  Right  to  Claim  Damages 
by  Pleading  Breach   of  Warranty — Sale  of  a  Piano  the  Case  in  Question 


On  July  11  the  Court  of  Appeals  of  the  State 
of  New  York  handed  down  a  decision  which 
constitutes  an  important  change  in  the  Condi- 
tional Sales  Contract  Law  and  which  should 
be  carefully  regarded  by  piano  dealers  and 
other  merchants  transacting  business  under  this 
law. 

Briefly  summarized,  the  Court  of  Appeals 
held  "that  in  an  action  by  the  seller  under  a 
conditional  sale  agreement  to  reclaim  the  goods 
by  replevin,  the  buyer  may  defend  by  pleading 
a  breach  of  warranty  by  way  of  recoupment  in 
diminution  or  extinction  of  the  price." 

The  facts  in  this  case  are  as  follows:  Peter 
C.  Peuser  sold  to  Elizabeth  D.  Marsh  under 
conditional  sale  agreement  a  piano  for  $260,  of 
which  $25  was  to  be  paid  in  merchandise,  $16  in 
cash  and  the  balance  in  monthly  installments  of 
$6  each.  The  defendant  failed  to  pay  the  sum 
of  $141  with  accrued  interest.  The  plaintiff 
thereupon  commenced  an  action  in  replevin  to 
recover  possession  of  the  piano.  The  defendant 
set  up  the  defense  that  relying  upon  certain 
warranties  made  by  the  plaintiff  she  had  paid 
the  sum  of  $119,  to,  apply  on  the  purchase  price 
and  set  up  a  counterclaim  of  $200  damages  sus- 
tained by  her  by  reason  of  plaintiff's  breach  of 
warranty.  The  lower  court  held  that  this  de- 
fense did  not  apply  to  this  case,  but  the  Court 
of  Appeals  reversed  this  decision  and  decided 
that  such  a  defense  could  be  interposed  in  this 


action;  thereby  holding  that  conditional  sales 
fall  within  the  provision  of  the  Uniform  Sales 
Act. 

In  commenting  upon  this  decision  a  number 
of  prominent  attorneys  point  out  that  it  is 
directly  contrary  to  what  has  heretofore  been 
the  law  in  this  State. 

Lorence  &  Harkavy,  New  York,  attorneys  for 
the  New  York  Piano  Manufacturers'  Associa- 
tion, state  that  the  courts  held  in  two  cases 
previously  recited  that  the  defense  of  breach  of 
warranty  was  not  available  to  a  defendant 
under  a  conditional  sale  agreement  until  the  full 
price  agreed  upon  had  been  paid. 

"The  present  decision  of  the  Court  of  Ap- 
peals," states  this  firm,  "makes  absolutely  no 
mention  of  these  two  previous  decisions,  and 
while  it  does  not  appear  in  the  opinion  of  the 
court  that  these  two  cases  are  expressly  over- 
ruled, it  is  impossible  to  reconcile  such  a  deci- 
sion and  consequently,  in  our  opinion,  these 
two  cases  are  overruled. 

"This  will  seriously  affect  future  actions  of 
this  nature  and  undoubtedly  purchasers  of 
pianos  and  other  articles  under  conditional  sales 
contracts  will  attempt  to  defeat  such  actions  or 
cut  down  balances  due  by  means  of  this  de- 
fense. It  will  simply  mean  that  greater  care 
will  have  to  be  exercised  by  dealers  and  sales- 
men in  making  statements  to  customers  at  the 
time  contracts  are  signed." 


Talking  machine  dealers  might  utilize  Mr. 
Schauffler's  suggestions  to  excellent  advantage 
and  make  a  special  campaign  for  record  sales 
among  their  patrons  who  are  indisposed  or 
"under  the  weather." 


UNIT  CONSTRUCTION  CO.  FILES  SUIT 

Philadelphia,  Pa.,  August  11. — The  Unit  Con- 
struction Co.,  Thirty-first  and  Chestnut  streets, 
of  this  city,  makers  of  Unico  demonstrating 
rooms,  announced  to-day  that  they  had  filed 
action  in  the  United  States  Court,  Eastern  Dis- 
trict of  Pennsylvania,  against  the  Huskey  Man- 
ufacturing Co.,  of  the  same  city,  claiming  in- 
fringement of  design  and  construction  of  Unico 
demonstrating  rooms,  as  well  as  infringement 
of  literature. 

This  company  also  asks  for  an  injunction 
restraining  the  defendant  from  using  the  de- 
sign, construction  or  literature  of  the  plaintiff, 
together  with  an  accounting  •  and  damages. 


RECORDS  CHARM  THE  BOVINE  SOUL 

Denver  Dairyman  Installs  Talking  Machine  in 
Barn  to  Increase  Cow's  Yield  of  Milk 


THE  HEALING  POWER  OF  MUSIC 

Some  New  and  Interesting  Views  on  the  Ef- 
fect of  Music  Upon  the  Mental  and  Spiritual 
Being — How  Young  David  Played  the  Harp 
for  King  Saul — Most  Effective  Music 


Robert  Haven  Schauffler,  in  a  recent  issue  of 
the  Good  Housekeeping  magazine,  says  in  part 
that  "most  of  us  suffer  more  mentally  and  spir- 
itually than  we  do  physically.  Headache  is  bad 
enough,  but  a  heartache  is  worse.  A  month  of 
the  grippe  is  by  no  means  as  difficult  to  bear  as 
a  month  of  the  blues." 

'  "Since  King  Saul  used  to  have  young  David 
come  in  with  a  harp  to  drive  away  his  evil 
spirit,  the  healing  power  of  music  has  been 
known  and  deliberately  used  by  an  occasional 
wise  man  here  and  there." 

Then  in  talking  of  the  effect  of  music  on 
everyone,  he  makes  one  proviso,  "Therefore,  I 
do  not  offer  prescriptions  which  follow  with 
full  confidence  that  they  will  all  be  helpful  to 
everybody,  but  simply  in  the  hope  of  providing 
a  starting  point  for  each  one  to  work  out  his 
own  individual  system  of  musical  therapeutics." 

For  instance,  he  says:  "What  one  needs  as  an 
antidote  for  morbidity  is  healthy,  sunlit  music 
like  'The  Lass  with  the  Delicate  Air,'  composed 
by  Dr.  Arne  and  sung  by  an  artist  like  Sem- 
brich;  Schubert's  song,  'The  Trout';  the  varia- 
tions from  the  Beethoven  'Sonata  in  A  flat, 
Opus  26';  'The  Sandman,'  by  Brahms;  or  Boc- 
cherini's  famous  'Minuet.' 

"These  pieces,  however,  and  those  to  be  sug- 
gested later,  are  put  down  with  many  misgiv- 
ings and  mental  reservations.  It  is  dangerous 
to  generalize  about  the  effect  of  any  particular 
piece  upon  humanity,  because  the  nature  of 
music  is  to  be  'all  things  to  all  men,'  to  call 
up  a  different  picture  or  idea  in  the  mind  of 
each  one  who  hears  it. 

"For  effacing  a  disagreeable  impression,  with 
completeness  and  dispatch,  there  is  nothing 
quite  so  effective  as  well-selected  music  well 
performed.  Any  of  the  following  pieces  should 
produce  the  desired  results:  Schubert's  'Unfin- 
ished Symphony,'  his  'Linden  Tree,'  as  sung  by 
a  singer  like  Witherspoon;  Macdowell's  'To  a 
Wild  Rose'  and  'Starlight,'  'Angels  Ever  Bright 
and  Fair,'  by  Handel;  Chopin's  'Ballade'  in  A 
flat;  and  these  things  by  Schumann:  'A  minor 
Concerto,'  'Scenes  from  Childhood,'  'The  Lotus 
Flower'  and  the  'Symphonic  Etudes.' 

"As  another  antidote  for  the  blues,  sometimes 
it  is  better  to  hear  unlaughing  music  which  is 


simply  effervescent  with  optimism  and  the  J03' 
of  life.  I  mean  things  like  Schubert's  'Hark, 
Hark,  the  Lark'  and  'Who  is  Sylvia' — things 
like  'The  Heavens  Are  Telling  the  Glory  of 
God,'  from  Haydn's  'Creation';  the  first  move- 
ment of  Beethoven's  'Seventh  Symphony,'  or 
the  'Alia  Danza  Tedesca,'  from  his  string  quar- 
tet Op.  130.  And  let  me  recommend  such 
waltzes  as  Waldteufel's  'Estudiantina,'  Johann 
Strauss'  'Thousand  and  One  Nights'  and  'Beau- 
tiful Blue  Danube.'" 

Mr.  Schauffler  closes  the  article  with  "Lastly, 
as  a  provider  of  change  of  air,  certain  music  is 
almost  as  good  as  the  wishing  mat  in  the  fairy 
story." 


Denver,  Col.,  August  10. — Ragtime  music  at 
milking  time  is  an  innovation  on  the  dairy  farm 
of  W.  W.  Wilcox,  just  east  of  Denver.  He 
says  the  herd  shows  its  appreciation  by  yield- 
ing an  increased  amount  of  lacteal  fluid.  He 
recently  installed  a  phonograph  in  one  end  of 
the  barn. 

"It  serves  two  purposes,"  explained  Mr.  Wil- 
cox, a  former  Chicago  man.  "It  keeps  the  cows 
quiet,  for  the  cow  has  an  aesthetic,  musical  tem- 
perament; it  keeps  the  men  from  talking  and 
forgetting  their  work.  This  constant  interrup- 
tion from  talking  among  the  men  interferes 
with  the  flow  of  milk  and  lessens  the  quantity 
the  cow  would  yield  otherwise. 

"The  music  charms  and  soothes  the  bovine 
soul  as  nothing  else  can,  and  under  such  con- 
ditions she  will  allow  even  an  ordinary  milker 
a  greatly  increased  quantity. 

"I  know  that  she  pays  for  the  music." 


INCREASE  CAPITAL  STOCK 

Frank  E.  Bolway  &  Sons,  Inc.,  of  Syracuse, 
N.  Y.,  have  certified  to  an  increase  in  capital 
stock  from  $100,000  to  $125,000. 


Here  is  a  Different  Line 

Ready  for  Delivery 


Style  85 
Retail  Price  $85 


The  "National  Blue- 
bird" Machines  represent 
the  last  word  in  talking 
machine  construction.  The 
cabinets  are  distinctive  and 
high-grade,  genuine  mahog- 
any and  oak  being  used. 

All  "National  Blue- 
bird" machines  play  all 
types  of  records  without 
any  attachment.  Equipped 
with  the  finest  motor,  tone- 
arm,  sound-box  and  tone 
modifier.  Floor  machines 
have  new  record  ejectors 
and  casters. 

Retail  from  $50  to  $200 
Write  for  Dealer  Proposition 


National  Talking  Machine  Company,  Inc.,  118  East  28th  St.,  New  York 


54 


THE    TALKING    MACHINE  WORLD 


WINS  PRAISE  FROM  ARTISTS 

Manophone  Announced  Last  Month  by  James 
Manoil  Co.  Wins  Quick  Approval — James 
Manoil  Returns  from  Trip — New  Illustrated 
Catalog  to  Be  Out  August  20 


which  has  ever  appeared  in  the  talking  machine 
field.  It  will  contain  the  various  styles  of  the 
Manophone  illustrated  by  the  use  of  reproduc- 
tions of  wash  drawings,  which  have  been  com- 
pleted with  the  greatest  care. 


EFFECTIVE  AEOLIAN  PUBLICITY 

Artistic  and  Well-Written  Advertisement  Fea- 
tures the  Aeolian-Vocalion 


According  to  reports  from  the  executive  of- 
fices of  the  James  Manoil  Co.,  60  Broadway. 
New  York,  the  announcement  of  the  Mano- 
phone which  was  made  exclusively  in  The 
World  last  month,  was  received  with  much  en- 
thusiasm by  talking  machine  dealers  all  over 
the  country.  Although  a  new  product,  the 
Manophone  has  also  won  the  quick  approval 
of  several  well-known  artists  who  have  strong- 
ly endorsed  it.  Among  these  is  Miss  Lucile 
Lawrance,  a  soprano  prima  donna  of  note,  and 
her  endorsement  of  the  Manophone  which  ap- 
pears on  another  page  of  this  issue  is  consid- 
ered by  the  officials  of  the  company  as  a  splen- 
did tribute.  She  was  recently  one  of  the  soloists 
at  the  entertainment  of  the  National  Open  Air 
Festival  at  the  Polo  Grounds,  New  York,  when 
Verdi's  "Requiem  Mass"  was  sung  by  nearly 
1,000  voices. 

James  Manoil,  president  of  the  company,  ar- 
rived home  the  early  part  of  last  week  from  an 
automobile  trip  to  Chicago,  where  he  found  a 
wave  of  prosperity  throughout  the  country 
which  he  visited.  "From  what  I  could  see,"  he 
said  to  a  World  representative  this  week,  "we 
have  every  occasion  to  feel  satisfied  that  there 
will  be  big  business  during  the  coming  fall.  We 
have  had  a  very  satisfactory  demand  for  the 
Manophone,  which,  although  just  placed  on  the 
market,  has  appealed  to  many  dealers  owing  to 
its  several  individual  characteristics,  and  its  ex- 
ceptional tone  quality.  We  are  manufacturing 
a  machine  notable  for  its  construction  and  work- 
manship and  artistic  cabinet  design  as  well  as 
containing  these  individual  features." 

The  new  Manophone  catalog  will  be  ready 
for  distribution  by  August  20.  According  to  B. 
Abrams,  vice-president  and  general  manager  of 
the  company,  no  expense  has  been  spared  in 
making  this  booklet  one  of  the  most  artistic 


LARGE  INCREASE  IN  V0CALI0N  SALES 

New  Orleans,  La.,  August  10. — Manager  H.  L. 
O'Brian,  of  the  D.  H.  Holmes  Co.,  states  that 
the  Aeolian-Vocalion  department  of  the  store 
has  shown  a  65  per  cent,  increase  in  sales  dur- 
ing the  past  month.  The  firm  has  recently  been 
featuring  a  series  of  advertisements  concerning 
the  desirability  of  the  Vocalion  as  a  means  of 
entertainment  on  yachts  and  in  summer  camps 
and  many  good  sales  have  resulted  from  this 
seasonable  publicity. 


SECURES  AGENCY  FOR  PATHEPHONE 

Stockton,  Cal.,  August  10. — The  Pedersen  Music 
Co.  has  been  given  the  exclusive  agency  in  this 
territory  for  the  Pathe  Pathephone.  Henry 
Burgee,  formerly  with  the  Pathephone  Shop  of 
Chicago,  and  now  connected  with  the  local 
Pathe  headquarters  in  San  Francisco,  who  re- 
cently visited  the  Pedersen  store,  states  that  he 
believes  the  outlook  for  the  Pathe  line  in  this 
territory  for  the  fall  and  winter  to  be  excep- 
tionally promising. 


CHANGE  DATE  OF  OUTING 

On  page  twenty-five  of  The  World  this  month 
is  an  item  regarding  the  annual  outing  of  The 
Talking  Machine  Men,  Inc.,  at  Rye  Beach,  the 
date  of  the  outing  is  given  as  September  6.  As 
we  go  to  press  it  is  announced  by  the  associa- 
tion officials  that  the  outing  date  has  been 
changed  to  September  12,  and  that  it  will  posi- 
tively be  held  on  that  day. 

The  regular  monthly  meeting  of  The  Talking 
Machine  Men,  Inc.,  will  be  held  at  Keen's  Chop 
House  on  Wednesday,  August  16,  at  1  p.  m., 
when  the  final  details  of  the  outing  will  be  ar- 
ranged and  other  matters  of  interest  dis- 
cussed. 


"Music  as  Wonderful  as  Mother  Love"  was 
the  heading  of  an  unusually  artistic  advertise- 
ment used  by  the  Aeolian  Co.  in  the  Sunday 
newspapers  to  feature  the  Aeolian-Vocalion. 
An  illustration  pertinent  to  this  heading  was  a 
feature  of  the  advertisement,  which  read: 

"Sweet  and  low!  .  .  .  tenderly  caressing 
the  spirit  like  a  gentle,  soft-skinned  hand — a 
fragile,  pastel-tinted  thing  of  dreams,  yet  surg- 
ing with  a  wonderment  of  unquestioning  love — 
the  lullaby! 

"Perhaps  you  have  sat  enthralled  as  such  a 
fascinating  melody,  glowing  with  a  strange,  an 
almost  celestial  beauty,  sighed  from  beneath 
the  bow  of  a  master  violinist — or  breathed 
softly  from  the  lips  of  a  gifted,  geniused  singer. 
All  the  joy  of  such  an  experince  you  may  have 
time  and  time  again. 

"For  the  Aeolian-Vocalion,  the  wonderful 
new  phonograph,  searches  out  from  every 
record  its  last  subtlety  of  sound — finds,  even, 
all  the  delicate,  elusive  harmony  of  the  music 
of  mother  love  and  gives  it  back  to  stir  your 
soul  like  the  gentle,  sweet  tone  of  distant 
chimes,  or  the  hushed  vox,  humana  of  a  great 
church  organ. 

"A  triumph  of  musical  instrument  making,  in- 
deed— this  great  new  phonograph  which  voices 
perfectly  the  pale,  appealing  delicacy  of  the 
lullaby,  or  sounds  truly  the  bold,  ringing  im- 
periousness  of  a  fanfare  of  trumpets. 

"As  the  Vocalion  gives  forth  its  glories  of 
music,  you  may  take  the  Graduola — the  re- 
markable Vocalion  expression  control — and  by 
instinctive  pressure  touch  each  phrase  with  a 
tinge  of  your  own  personality — impress  each 
tone  in  the  mold  of  your  own  music  feeling. 

"This  is  the  real  wonder  of  the  new  phono- 
graph— it  gives  you  all  the  pleasure  of  listening 
to  glorious  music,  and  the  supreme  joy  of  mak- 
ing music — the  prime  joy  of  creative  musician- 
ship." 


SUPERTONE,  No.  5 
18  x  18  x  36        Retails,  $50— $75 


THE  "BIG  3"  LEADERS  OF 

TRADE  MARK 

Talking  Machines 

NOW  READY  FOR  DELIVERY 

It  has  taken  us  months  to  perfect  the  SUPERTONE  line  and  you  can  rest  assured 
that  the  SUPERTONE  talking  machine  gives  you  the  most  profits. 

Every  machine  is  up  to  the  quality  represented,  and  we  invite  comparison  on  any 
of  our  models  with  machines  costing  much  more. 

Notice  the  illustrations  and  remember  that  these  machines  are  all  equipped  with 
heavy  double  spring  worm  gear  motors,  Universal  tone  arms,  etc.,  and  beautifully 
finished  cabinets. 

Write  for  special  wholesale  prices 
and  get  ready  for  the  fall  rush. 

SUPERTONE  TALKING  MACHINE  CO. 

10  WEST  20th  STREET  NEW  YORK 


SUPERTONE,  No.  2 
16  x  16x8^       Retails,  $15— $25 


SUPERTONE,  No.  4 

I6J4:  x20><  x  14|4    Retails,  $30— $50 


THE    TALKING    MACHINE  WORLD 


55 


TRUTH  IN  ADVERTISING  PAYS 

Snappy  Letter  on  This  Subject  Sent  Out  by  a 
Chicago  Sales  Manager — Crooked  Dollar 
Gained  To-day  Means  Loss  of  Ten  Honest 
Dollars  To-morrow — Building  a  Reputation 


The  following  weekly  bulletin  was  issued  re- 
cently by  the  sales  manager  of  one  of  Chicago's 
most  progressive  retail  piano  houses,  which 
handles  talking  machines,  and  it  offers  a  real  ser- 
mon on  the  matter  of  truth  in  advertising  and 
selling.  The  bulletin  says  in  its  introduction: 
"We  are  developing  a  very  large  force  of  fight- 
ers for  business.  The  thing  that  is  continually  in 
my  mind  is:  Can  we  develop  this  force  as 
quickly  as  we  are  developing  and  still  develop 
the  right  working,  principles  in  the  minds  of 
these  men  and  women?"  The  following  article 
gives  this  subject  proper  treatment: 
The  Truth  in  Advertising 

"Listen,  young  man!  The  cleverest  man  in 
the  world  is  the  man  that  tells  the  truth,  and 
tells  it  all  the  time,  not  occasionally. 

"Sometimes  you  can  profit  by  a  lie,  but  it  is 
like  dodging  bullets;  you  never  know  when  you 
are  going  to  get  hurt. 

"Lying  is  a  game.  Sometimes  it  is  a  very 
exciting  game.  But  it  is  essentially  gambling. 
And  gambling,  any  sort  of  gambling,  is  not~ 
business.  ' 

"The  fundamental  laws  of  business  are  just 
as  accurate  and  as  well  established  as  the  prin- 
ciples of  geometry. 

"It  is  hard  to  see  this,  for  our  visual  range 
is  limited.  Most  of  us  can  see  the  crooked  dol- 
lar coming  to-day,  but  not  the  ten  straight  dol- 
lars it  is  going  to  lose  us  to-morrow. 

"Real  business  success  is  cumulative.  It  grows 
like  a  snowball.  And  the  one  thing  that  makes 
it  keep  us  growing,  even  while  we  sleep,  is  our 
persistent  truthfulness  and  dependableness. 

"If  you  put  an  advertisement  in  the  paper  an- 
nouncing goods  worth  $5  for  sale  at  $2,  and  if 
the  people  come  and  buy,  and  find  out  the  stuff 
is  not  worth  10  cents,  you  may  make  a  one-day's 
gain,  but  you  have  alienated  a  lot  of  indignant 
customers  and  have  started  to  saw  away  the 
posts  that  sustain  your  reputation. 

"If  you  have  a  store  rented  for  a  week  only 
and  propose  to  conduct  a  sacrifice  sale  of  goods 
that  will  make  everybody  disgusted  who  buys 


Mellowtone  III 

SIZE  17x19x12^  INCHES 

Plays  four  ten-inch  records  at 
one  winding.  Plays  all  makes 
of  disc  records.  Handsome  in 
finish  and  appearance.  Beauti- 
ful toned. 


List  Price 


$15-00 


Maximum  price  to  dealers  $10.00. 
Discounts  on  application. 


TXLKfl^FG"  MACHINE! 
COMPANY,  INC.. 

376-378-380  LAFAYETTE  STREET 
CITY  OF  NEW  YORK.  N.Y. 


them,  then  perhaps  you  may  lie  with  a  high 
hand  and  a  stretched-out  hand. 

"But  if  you  are  in  the  town  to  stay,  and  want 
regular,  returning,  increasing,  satisfied,  friendly 
customers,  it  will  pay  you  to  stick  to  the  old- 
fashioned  truth. 

"Exaggeration  is  lying.  It  does  not  take  long 
for  the  people  in  the  community  to  get  the  habit 
of  discounting  25  per  cent,  of  all  you  say. 

"If  you  continually  overstate  and  vociferate, 
you  must  keep  on  getting  louder  until  you  soon 
become  incoherent. 

"But  if  you  habitually  state  only  what  is 
soberly,  honestly  true,  by  and  by  everything 
you  say  will  be  always  above  par. 

"A  man's  repute  for  truthfulness  is  as  much 
a  part  of  his  capital  as  are  his  store  and  stock; 
so  much  so  that  he  can  raise  money  on  it. 

"As  civilizatioa  progresses,  business  becomes 
more  and  more  an  affair  of  credit  and  trust. 
The  very  foundation  of  big  business  is  trust- 
worthiness. Therefore,  if  you  are  ever  going 
to  get  beyond  the  peanut-stand  and  push-cart 
stage  of  merchandise  you  must  establish  a  basis 
of  dependableness. 

"There  is  not  one  thing  in  this  world,  young 
man,  that  can  be  of  as  much  value  to  you  as 
building  a  reputation  such  that  men  will  say, 
'Your  word  is  as  good  as  your  bond.' 
■  "It  is  well  to  be  clever  and  keen  and  Johnny- 
on-the-spot;  it  is  well  to  look  out  for  number 
one  and  to  know  a  good  bargain,  but  best  of 
all  is  to  have  the  world  say  to  you: 

"  'Whatever  that  man  says  can  be  absolutely 
relied  upon.'  " 


CHICAGO'S  SIX_BEST  SELLERS 

Chicago,  III.,  August  11. — The  six  best  Co- 
lumbia record  sellers  here  this  month  were  "The 
Murray  Walk"  and  "The  Girl  on  the  Magazine," 
"Babes  in  the  Wood"  and  "Love  Me  at  Twi- 
light," "There's  a  Quaker  Down  in  Quaker 
Town"  and  "When  It's  Springtime  in  Killar- 
ney,"  "Pua  Mohala"  and  "Hawaiian  Melody," 
"Simple  Confession"  and  "Hearts  and  Flowers" 
and  "Where  Did  Robinson  Crusoe  Go  with  Fri- 
day on  Saturday  Night"  and  "I'm  Going  Back 
Home  and  Have  a  Wonderful  Time." 

In  the  Pathe  library  the  six  best  sellers  were 
"Christmas  Valse"  and  "La  Marseillaise,"  "Thou 
Brilliant  Bird"  and  "The  Last  Rose  of  Summer," 
"Silver  Threads  Among  the  Gold"  and  "Come 
Back  to  Erin,"  "My  Automobile"  and  "Goot- 
man  Is  a  Hootman  Now,"  "Honky  Tonky"  and 
"La  Confession,"  and  "Wake  Up,  America"  and 
"Georgia  Moon." 

The  August  popular  sellers  of  the  Victor  were 
"Do  What  Your  Mother  Did  (I'll  Do  the  Same 
as  Your  Dad)"  and  "When  the  Sun  Goes  Down 
in  Romany,"  "My  Mother's  Rosary"  and  "Yaaka 
Hula  Hickey  Dula,"  "Uncle  Tom  One-Step"  and 
"Arrah,  Go  On,  I'm  Gonna  Go  Back  to  Ore- 
gon," "In  the  Gloaming"  and  "Supplication," 
"Song  to  Hawaii"  and  "Hawaiian  Hula  Mel- 
ody" and  "Lullaby  from  Erminie." 

The  following  were  the  popular  records 
offered  by  the  Edison  Co.:  "American  Fantasie" 
and  "National  Emblem  March,"  "Lo!  Hear  the 
Gentle  Lark"  and  "Where'er  You  Walk,"  "On 


Closing  Out  Sale 

All  of  Our  Six  Inch  Vertical 
Cut  Records 

We  have  on  hand  100,000  6-inch  vertical  cut 
records  including  operatic,  vocal  and  instru- 
mental selections  by  many  well  known  artists. 

As  we  have  discontinued  the  manufacture  of 
this  type  of  record  and  are  now  concentrating 
on  the  Emerson  Universal  cut 
10-cent  and  25-cent  Double- 
discs,  we  will  dispose  of  any 
or  part  of  this  lot,  minimum 
quantity  1000  at   -    -    -    -    -         JK.  each 


4 


Address 

Emerson  Phonograph  Company 

3  West  35th  Street  NEW  YORK 

Attention  Mr.  Bernard  D.  Colin 


the  Hoko  Moko  Isle"  and  "Yaaka  Hula  Hickey 
Dula,"  "My  Bonnie,  Bonnie  Jean"  and  "Nanny 
I  Have  Never  Loved  Another  Girl  Like  You," 
"Kangaroo  Hop"  and  "Setting  the  Pace,"  and 
"Home  to  Our  Mountain"  and  "Praise  Ye." 


PLEASED  AT  BUSINESS  PROSPECTS 

Fred  P.  Oliver,  vice-president  and  general 
manager  of  the  Blackman  Talking  Machine  Co., 
New  York,  Victor  distributor,  returned  re- 
cently from  a  visit  to  the  company's  dealers  up- 
State.  He  was  greatly  pleased  to  learn  that  the 
Victor  dealers  are  closing  an  excellent  sum- 
mer business,  and  judging  from  the  plans  now 
under  way,  the  coming  fall  will  be  a  record- 
breaking  season  in  every  respect. 


Boone  Medford  and  J.  E.  Massie,  of  Waynes- 
ville,  N.  C,  have  built  up  a  splendid  business 
in  Columbia  Grafonolas,  and  are  carrying  a  full 
line  of  machines  and  records. 


The  American  Graphophone  Co.  has  declared 
the  regular  quarterly  dividend  of  1%  per  cent, 
on  its  preferred  stock,  payable  August  15  to 
stock  of  record  August  first. 


The  Phonolamp 


SOME 
DESIRABLE 
TERRITORY 
YET  OPEN 

Electric 
Phonograph  Co. 

29  WEST  34th  STREET 
NEW  YORK 

Factory  :  Mount  Vernon,  N.  Y. 


56  THE    TALKING    MACHINE  WORLD 


Specif icat  ions 

Sheraton  Inlaid  Cabinet. 
Finished    in   hand  rubbed 

antique  mahogany. 
Size  22  in.  Wide,  23  in. 

and  48  in.  High. 
Perfect  Tone  Control  Device. 
Six  Record  Albums  furnished. 
Automatic  start  and  stop  device 
Special  long  running  Motor. 
Equipped  to  play  all  makes 

disc  records. 
All   exposed  Metal    Parts  Gold 

Plated. 

$225.00 


Get  aboard  t 

The  time  vl 
progressive  si 

We  have  m 
Don  A 


PATHE  FRERES 

29  WEST  38th  ! 


Records 

Like  These  Sell  Themselves 


The  Pathe  library  is  noted  for  its  collection  of  famous  Amer- 
ican and  European  operatic  stars,  symphony  orchestras,  soloists, 
bands,  etc.  Many  of  these  records  by  the  world's  best  talent  are 
exclusive  with  Pathe. 

Many  Pathe  European  records  are  by  celebrated  artists  who 
have  never  been  in  America. 

All  this  gives  the  Pathe  Dealer  a  never-failing  means  of  stimu- 
lating new  business.  HE  HAS  SOMETHING  THE  OTHER 
FELLOW  LACKS! 

The  Pathe  Dealers'  profit  is  big.  Supreme  quality  coupled 
with  good  value  enable  him  to  speedily  build  up  a  solid,  substan- 
tial business. 

All  Pathe  Discs  are  double-faced !  Even  the  finest  operatic 
records:   (65c.  to  $4.00). 

Pathe  Pathephones,  equipped  to  play  any  make  of  disc  record, 
$25.00  to  $225.00. 


/agon  now! 

'  for  the  live 
look  ahead  ! 

proposition! 
VOW 


Model  No.  75 

Specifications 


)NOGRAPH  CO. 

NEW  YORK,  N.  Y. 


Mahogany,  also 
Golden  or  Fumed 


Deep, 


Finished  in 
Weathered, 
Oak. 

Size  18  in.  Wide,  19  in. 

and  42  in.  High. 
Perfect  Tone  Control  Device. 
Commodious     shelf     space  for 

disc  records. 
Equipped   to   play  all   makes  of 

disc  records. 

$75.00 


58 


THE   TALKING   MACHINE  WORLD 


WORLD'S  CLASSIFIED  ADVERTISING 

Any  member  of  the  trade  may  forward  to  this  office 
u  "Situation"  advertisement  intended  for  this  Depart- 
ment to  occupy  a  space  of  four  lines,  agate  measure* 
and  it  will  be  inserted  free.  Replies  will  also  be  for- 
warded without  cost.  Additional  space  will  be  at  the 
rate  of  25c.  per  line.  If  bold  faced  type  is  desired  the 
cost  of  same  will  be  25c.  per  line.  Business  oppor- 
tunities 25c.  per  line. 

FACTORY  SUPERINTENDENT  WISHES 
POSITION — Thoroughly  experienced  execu- 
tive, is  open  to  offers  from  the  trade.  Has  in- 
creased production  and  decreased  cost  in  pres- 
ent position.  Tone  arm,  sound  box  and  motor 
expert.  Address  "Box  346,"  care  The  Talking 
Machine  World,  373  Fourth  Ave.,  New  York. 

WANTED — One  of  the  oldest  record  com- 
panies in  the  country  has  positions  open  to  a 
thoroughly  competent  lateral-cut  recorder;  also 
a  plastic  man  in  its  pressing  plant.  Replies 
will  be  considered  confidential  and  should  state 
qualifications,  experience  and  terms.  Address 
"S.  S.  M.,"  care  The  Talking  Machine  World, 
373  Fourth  Ave.,  New  York  City. 

WHOLESALE  VICTOR  distributer  needs 
talking  machine  salesmen.  Address  "L.  M.  R.," 
care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 

A  YOUNG  INVENTOR  seeks  engagement. 
Desires  no  pay  whatever  until  ability  has  been 
thoroughly  tested  and  proven.  Letters  only. 
Joseph  Brewer,  161  East  122d  St.,  New  York. 

WANTED — Expert  motor  mechanic.  Must 
have  worked  with  a  motor  manufacturer  and 
understand  fine  points  of  assembling,  elimina- 
tion of  noise,  etc.  State  full  particulars.  Ad- 
dress "Box  No.  352,"  care  of  The  Talking  Ma- 
chine World,  373  Fourth  Ave.,  New  York. 

MANUFACTURERS,  Jobbers,  Retailers  and 
every  description  of  Talking  Machine  dealers: 
I  will  pay  cash  for  Remainders  of  any  quantity. 
We  are  in  the  market  for  complete  bankrupt 
stocks  and  new  records  of  all  descriptions. 
When  any  part  of  your  stock  is  for  sale,  for 
quick  action,  write  J.  I.  Williams  Book  Co.,  533 
Main  St.,  Worcester,  Mass. 

MR.  MANUFACTURERS — An  all-around  experimental 
inventor  of  improvements  and  thorough  practical  knowledge 
with  a  ten-year  experience  in  the  talking  machine  manu- 
facturing line,  desires  position  to  take  charge  of  a  talking 
machine  manufacturing  plant  with  reliable  firm.  Will  go 
anywhere.  Best  of  references.  Address  "Box  340,"  care 
The  Talking  Machine  World,  373  Fourth  Ave..  New  York. 

SITUATION  WANTED— Selling  ability  backed  by  en- 
ergy and  originality.  Young  man,  24,  three  years'  experi- 
ence in  all  branches,  desires  connection  anywhere.  Address 
"Box  341."  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York  City. 


jfe  COLLEGE  BOOK  STORE  fljl 
™       160-162  Princess  5t.  Kingston.  Oht.     .  ™ 


WANTED 

A  partner  in  this  business  for  Talking  Machine  Depart- 
ment. The  finest  opening  in  Canada  or  the  United  States 
for  Talking  Machine  business.  Can  secure  agency  for  any 
of  the  leading  machines. 

Kingston  is  located  at  the  junction  of  Lake  Ontario  and 
the  St.  Lawrence  and  Rideau  rivers,  at  the  head  of  the 
Thousand  Islands.  Population  23,000,  with  rich  surround- 
ing country  trade;  reached  by  three  railroads  and  steam 
boats.  University  with  attendance  of  1,800  and  Royal 
Military  College  (Canada's  West  Point).  Good  manufac 
turing  center,  with  the  largest  locomotive  works  in  Canada. 

Store  is  located  in  the  heart  of  the  shopping  center  with 
best  display  windows  in  the  city,  modern  copper  front  with 
tiled  entrance.  Two  floors  each  60  x  30  x  16.  Second 
floor  reached  by  wide  center  stairway  at  rear  of  first  floor, 
can  be.  usecL_  exclusively  for  talking  machine  business. 
-  Ample  room  for  five  large  demonstration  booths  and  large 
recital  hall.  Beautifully  lighted  with  large  front  and  side 
windows  and  skylight.    Hardwood  floor. 

Book  and  stationery  business  increased  in  1915,  43  per 
cent.  First  six  months  of  1916  increased  68  per  cent,  over 
corresponding  six  months  of  1915. 

Partner  must  have  thorough  knowledge  of  the  Talking 
Machine  business. 

Address,  with  full  particulars, 

COLLEGE  BOOK  STORE, 
Kingston,  Ont. 

POSITION  WANTED — Energetic  young  man,  capable 
of  managing  Victrola  department,  wishes  position  in  the 
East.  Address  "Box  343,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City.  

MECHANICAL  ENGINEER  desires  position  as  super- 
visor of  motor,  tone  arm,  sound  box  production  in  a  plant 
in  New  York  or  nearby  territory.  Thoroughly  experienced. 
Al  references.  Address  "Box  344,"  care  The  Talking  Ma- 
chine World,  373  Fourth  Ave.,  New  York  City. 

CABINET  SUPERINTENDENT  desires  to  make  a 
change.  Now  connected  with  one  of  the  largest  phonograph 
manufacturers  in  this  country.  Have  had  twenty-five  years' 
practical  cabinet  experience,  and  thoroughly  understand 
cabinet  manufacturing,  buying  and  designing  in  every  de- 
tail. Address  "Competent,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City.  

WANTED  GOOD  SALESMAN — Competent  to  manage 
small  goods  department  in  music  store.  Permanent  position 
Only  an  experienced  man  of  about  25  to  30  years  old  will 
be  considered.  Goldsmith's  Music  Store,  69  South  High 
St.,  Columbus,  O. 

SALESMAN  WANTS  POSITION— I  am  30  years  of  age 
and  have  seven  years'  experience  as  a  salesman.  Can  give 
the  best  of  references.  Address  "Box  345,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New  York  City. 

VICTOR  MAN  who  thoroughly  understands  the  retail 
business  from  every  angle  desires  to  join  sales  staff  of 
Victor  distributor.  First-class  references.  Address  '  Box 
348,"  care  The  Talking  Machine  World,  373  Fourth  Ave., 
New  York  City. 


Live  Dealers  Are  Taking 
Advantage   of  Our 
Special  Discounts. 

Are  You  One  of  Them? 
If  Not,  Get  Busy  NOW. 

The  Mutual  Special 

$37.50  (Retail) 

Cabinet,  Mahogany  or  Oak,  hand 
carved,  first-class  finish.  Equipped 
with  a  strong  double  Spring  Worm- 
gear  Motor,  Universal  Tone-arm, 
and  will  play  all  records  without 
any  attachments. 

Write  for  circular  on  our  No.  1  and  No.  2 
Improved  Tone  Arms.  Shipments  ready 
September  15th. 

The  Mutual  Talking  Machine  Co.,  Inc.,  145  W.  45th  St.,  New  York 


Size 

16  in.  x  1/  in.  x  37  in 


HIGH-CLASS  aggressive  man  who  has  had  entire  charge 
of  Victor  distributors,  wholesale  and  retail  business,  for 
several  years,  desires  to  locate  with  live  concern.  Best 
of  references.  Address  "High  Class,"  care  The  Talking 
Machine  World,  373  Fourth  Ave.,  New  York. 

POSITION  WANTED— Young  man,  26,  traveled  in 
South  America  for  talking  machine  concern,  desires  posi- 
tion. Speaks  Portuguese,  Spanish,  Bohemian,  German  and 
English.  Address  *'Box  342,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

POSITION  WANTED  as  manager  of  talking  machine 
department.  Five  years  with  present  employer  but  want 
to  make  change.  Age  33,  married.  Best  references.  Thor- 
oughly familiar  with  New  York  City  and  Chicago  trade. 
Address  "Box  349,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

FIRST-CLASS  varnish  foreman  wishes  position-  with 
phonograph  company  manufacturing  a  high-grade  talking 
machine.  "Box  351,"  care  The  Talking  Machine  World,  373 
Fourth  Ave.,  New  York  City. 

MANAGER  DEPARTMENT— Reliable  business  getter, 
good  ideas,  no  humbug,  experienced  sales  manager  and 
executive.  Good  appearance,  education,  and  address;  age 
27.  Can  do  business  with  best  of  trade.  Prefer  coast  or 
western  city.  Want  permanent  position.  "Box  350,"  care 
The  Talking  Machine  World,  373  Fourth  Ave.,  New  York. 

WANTED — Young  man  to  assist  in  wholesale  Victor  de- 
partment. State  age,  experience  and  salary  expected. 
Send  reply  to  "Box  338,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

POSITION  WANTED— Experienced  young  woman,  cap- 
able of  handling  talking  machine  department,  desires  to 
make  change.  A-l  references.  Address  "Box  339,"  care 
The  Talking  Machine  World,  373  Fourth  Ave.,  New  York. 

POSITION  WANTED  by  a  young  man  who  is  thor- 
oughly acquainted  in  the  Victor  products;  desires  position 
as  inside  salesman.  Capable  of  furnishing  first-class  refer- 
ence. Address  "Box  337,"  care  The  Talking  Machine 
World,  373  Fourth  Ave.,  New  York  City. 

POSITION  WANTED— Buyer  or  inspector  for  your 
Cabinet  Department  by  an  experienced  furniture  man,  who 
understands  woodwork  construction.  Highest  reference. 
"Box  334,"  care  The  Talking  Machine  World,  373  Fourth 
Ave.,  New  York. 


FOR  SALE 

In-  prosperous  and  growing  town,  50,000 
population,  exclusive  Edison  business  for  sale. 
Opportunity  unsurpassed.  "Box  347,"  care  The 
Talking  Machine  World,  373  Fourth  Ave.,  New 
York  City. 


MOTORS  FOR  SALE 

We  offer  for  immediate  shipment  three  thou- 
sand single  spring  motors,  complete,  with  ten- 
inch  turntables  and  all  fittings.  Address  "A. 
T.  10,"  care  The  Talking  Machine  World,  220 
South  State  St.,  Chicago,  111. 


Manufacturers,  Attention ! 

Advertiser  having  patented  a  simple  at- 
tachment for  talking  machine  of  the 
"Disc"  type,  which  permits  the  making  of 
amateur  records  thereon,  wishes  to  dis- 
pose of  same  outright,  or  to  arrange  for 
manufacturing  on  a  royalty  or  profit-shar- 
ing basis.  Article  can  be  manufactured  at 
low  cost.  Demonstration  in  New  York 
City  by  appointment.  Address  "X.  Y.  Z.," 
care  The  Talking  Machine  World,  373 
Fourth  avenue,  New  York. 


PLEASED  WITH  CONDITIONS 

W.  C.  Fuhri,  United  States  manager  of  the 
Columbia  Co.,  and  A.  C.  Erisman,  New  Eng- 
land district  manager,  made  a  trip  through  this 
territory  recently  visiting  the  Columbia  whole- 
sale centers  and  a  number  of  the  company's 
dealers.  Mr.  Fuhri  was  well  pleased  with  the 
conditions  he  found  in  the  New  England  States, 
and  the  dealers  in  turn  were  delighted  to  learn 
that  the  Columbia  Co.'s  increased  manufactur- 
ing facilities  will  be  reflected  in  a  steady  in- 
crease in  the  machine  and  record  output. 


Eli  Farney,  director  of  the  Ladies'  Band,  at 
Hutchinson,  Kan.,  and  J.  J.  Farney  have  pur- 
chased the  Edison  Shop  at  18  North  Main  street, 
from  E.  J.  Hollister. 


216  BARGAINS 

for  Quick  Cash  Buyer 

Well  known  manufacturers  will  sell  216  remain- 
ing talking  machines  of  a  model  which  has  just  been 
discontinued.     Retails  for  $30.00._ 

Mahogany  finished,  covered  cabinet,  14  x  17  x  20 
inches.  Double  spring  worm  driven  motor  with 
12-inch  turntable  and  universal  tone  arm. 

Every  machine  in  perfect  condition.  Communi- 
cate by  LETTER  only  with 

G.  W.  HERZIG 

Factory  142  West  26th  Street 

Representative  New  York  City 


THE    TALKING    MACHINE  WORLD 


59 


DEATH  OF  HENRY  D.  KING 

Manager  of  Personal  Record  and  Professional 
Departments  of  the  Columbia  Co.,  Passed 
Away  in  Branford,  Conn.,  on  August  10 


Henry  D.  King,  manager  of  the  personal 
record  and  professional  departments  of  the  Co- 
lumbia Graphophone  Co.,  New  York,  died  on 


bia  Co.,  he  had  won  the  esteem  and  friendship 
of  his  associates  in  all  departments.  Few  men- 
showed  greater  interest  in  their  work  than  Mr. 
King,  for  he  never  seemed  to  consider  time  or 
effort  in  the  discharge  of  his  duties. 

The  remarkable  success  of  the  Columbia  Co.'s 
personal  record  and  professional  departments 
may  be  attributed  in  a  large  measure  to  Mr. 
King's  indefatigable  efforts,  coupled  with  his 
pleasing  personality  and  wide  acquaintance  in 
the  artistic  and  musical  professions. 

Mr.  King  was  also  well  known  in  insurance 
circles  in  this  city,  having  occupied  the  position 
of  vice-president  of  the  National  Security  Co. 
prior  to  joining  the  staff  of  the  Columbia 
Graphophone  Co. 

The  funeral  was  held  on  Saturday  afternoon 
from  Branford,  quite  a  number  of  the  Colum- 
bia Co.'s  executives  being  present.  Among  the 
many  floral  offerings  was  a  beautiful  wreath 
from  the  employes  of  the  Columbia  Co. 


SWINDLERS  BUSY  IN  NEW  YORK 


Have  Numerous  High-Priced  Machines  Sent  to 
One  Address  After  Making  Small  Payment, 
and  Then  Re-Sell  Them  Before  Second  Pay- 
ment Is  Collected 


A.  T.  DOTY  APPOINTED  MANAGER 


It  has  been  reported  to  The  World  that  a 
band  of  swindlers  has  been  operating  among 
talking  machine  dealers  in  New  York  City  re- 
cently and  causing  some  considerable  loss.  The 
members  of  the  band  are  purchasing  Victrolas 
XIV  and  XVI  on  instalments,  paying  $10  down 
and  having  as  many  as  half  a  dozen  instru- 
ments shipped  to  one  address  in  a  single  day. 
The  Victrolas  are  re-sold  soon  after  delivery 
and  the  fraud  is  not  discovered  until  an  effort 
"is  made  to  get  the  second  payment.  Dealers 
are  warned  to  be  particularly  careful  in  investi- 
gating the  standing  and  references  of  those  at 
present  buying  the  two  types  of  machines 
named. 


A.  T.  Doty  has  been  appointed  manager  of 
the  sales  department  of  the  Arion  Manufactur- 
ing Co.,  250  Devonshire  street,  Boston,  Mass., 
makers  of  the  Arionola.  Mr.  Doty  is  an  experi- 
enced and  widely  known  talking  machine  man. 

RETURNS  TO  HIS  DESK 


Henry  D.  King 

August  10  at  the  home  of  Mrs.  King's  family, 
at  Branford,  Conn. 

Mr.  King  had  been  ill  for  the  past  five  months 
but  it  was  thought  that  he  was  convalescing  at 
the  time  he  left  his  home  in  Brooklyn  for  Bran- 
ford. He  suffered  a  relapse,  however,  and  died 
suddenly  on  Thursday. 

During  the  comparatively  short  while  that 
Mr.  King  had  been  associated  with  the  Colum- 


R.  G.  Craig,  head  of  the  efficiency  depart- 
ment of  the  New  York  Talking  Machine  Co., 
New  York,  Victor  distributor,  returned  to  his 
desk  Monday  after  a  two  weeks'  rest,  upon 
which  he  conceived  a  number  of  new  ideas 
which  will  be  introduced  to  the  company's  deal- 
ers in  the  near  future. 


C0=0PERATI0NJNSCH00L  WORK 

•  The  value  of  reaching  the  young  people  is 
being  taken  into  really  practical  account,  to 
judge  by  the  embossed  announcement-invita- 
tion recently  issued  by  I.  Davega,  Jr.,  Inc.,  of 
New  York  City,  the  significant  part  of  which 
reads  "We  take  pleasure  in  announcing  that, 
beginning  with  September  1,  we  will  have  a 
separate  Educational  Victrola  Department,  in 
charge  of  Miss  H.  M.  Moses,  who  is  well  known 
in  school  and  educational  work." 


SECURES  COLUMBIA  AGENCY 


The  Heidelberg  Furniture  Co.,  Jackson,  Miss., 
has  secured  the  agency  for  the  Columbia  Grafo- 
nolas  and  records  in  that  city.  Ben  Martin  is 
in  charge  of  the  new  department. 


NEW  EDISON  STORE 

L.  H.  Walter,  of  the  Walter  Piano  Co.,  Hills- 
boro,  Tex.,  has'  leased  the  newly  finished  Inter- 
urban  Building,  where  he  will  carry  a  complete 
line  of  pianos,  sheet  music,  small  goods  and 
Edison  Diamond  Disc  phonographs. 

The  Pettit  Jewelry  "store,  at  Downs,  Kan., 
has  opened  a  department  devoted  to  the  Pathe 
Pathephone. 


CABI 


WELL  MADE 
THROUGHOUT 


These 

With 

Others 

Comprise 

the 


ELEGANTLY 
FINISHED 


Most 
Complete 
Line 
of 

Record 
Cabinets 


D  77 

Mahogany,  Golden  Oak.  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  80  lbs. 


D  79 

Mahogany,  Golden  Oak,  Fumed  Oak, 
Weathered  Oak.  Height  34  in.  Top  l9Vsx 
22%  in.  Holds  192  12-in.  Records.  For  Vic- 
trolas VIII  and  IX,  and  Columbia  "Favor- 
ite." No  countersunk  holes  in  top.  Sliding 
Record  Shelf.    Average  weight,  crated,  85  lbs. 


PROMPT  DELIVERIES  ON  ALL  ORDERS 

Write  for  Illustrated  Catalogue 

THE  GEO.  A.  LONG  CABINET  CO., 

HANOVER,  PA. 


60 


THE    TALKING    MACHINE  WORLD 


Patented  Feb.  4.  1916 

Models  1  and  3  with 
Wood    Panel  Doors; 
Quartered     Oak  and 
Mahogany 


A  SECTIONAL 

Cabinet 

— Adds  dignity  to  your  store. 

— Increases  your  sales. 

— Locates  any  record  instantly. 

— Adapted  to  any  space. 

— Fits  your  requirements. 

— Add  sections  when  needed. 

— Helps  you  to  grow. 

— Files  records  in  smallest  space. 

— A  pajtented  and  exclusive 
device. 

— Th"e  [best  filing  "Sales 
System." 

— Unconditionally  guaranteed  to 
you. 

— L ist  of  Jobbers  and  a 
''Modern  Method  of  Fil- 
ing" mailed  upon  request. 


OGDEN  SECTIONAL  CABINET  CO.,  Lynchburg,  Va. 


uct,  as  our  aim  and  ambition  is  to  give-  our 
trade  the  prompt  service  which  we  feel  is  such 
a  substantial  portion  of  their  opportunity  to 
succeed." 


THE  RECOVERY  OF  SMALL  DEBTS 

Canadian  Legislature  Passes  Bill  Enabling  the 
Collection  of  Debts  of  $50  or  Less 


Winnipeg,  Man.,  Can.,  July  31. — A  bill"  of  in- 
terest to  Canadian  piano  merchants  will  go  into 
effect  the  first  of  August,  providing  for  the 
recovery  of  small  debts,  not  exceeding  $50.  The 
bill  provides  that  a  creditor  may  go  to  the 
magistrate  of  a  civil  court  and  secure  a  sum- 
mons against  any  debtor  who  owes  said  creditor 
$50  or  less,  and  upon  service  of  the  summons, 
the  debtor  shall  appear  in  court  and  answer  the 
allegation  upon  which  the  summons  was  issued. 
If  the  claim  of  the  creditor  is  proven,  the  court 
will  then  enter  judgment  against  the  debtor  for 
the  sum  in  question.  The  costs  of  the  proceed- 
ing are  very  light,  and  it  is  thought  that  this 
bill  will  have  a  very  beneficial  effect  in  enabling 
merchants  to  collect  small  bills  which  are  due 
them  and  which  hitherto  have  not  been  worth 
the  rather  high  cost  of  a  court  proceeding. 


PITTSBURGH  DEALERS  HOLD  OUTING 

The  Talking  Machine  Dealers'  Association  of 
Pittsburgh  held  its  second  annual  outing  at 
Olympia  Park,  near  McKeesport  late  last 
month.  A  large  number  of  dealers  and  their 
friends  attended,  and  an  elaborate  program 
of  games  and  athletic  events  was  given  for 
their  entertainment.  Prizes  were  given  the 
winners  of  the  athletic  contests,  and  a  bounti- 
ful supply  of  good  things  for  the  inner  man 
helped  everyone  to  enjoy  the  affair. 


SECURING  RAW  MATERIALS 


How  the  Difficulty  in  This  Field  Was  Over- 
come by  Horace  Sheble,  President  of  the  Do- 
mestic Talking  Machine  Corporation 


Philadelphia,  Pa.,  August  10. — Horace  Sheble, 
president  of  the  Domestic  Talking  Machine 
Corporation,  in  an  interview  with  The  World 
representative,  stated  that  Domestic  talking  ma- 
chines are  meeting  with  a  most  favorable  re- 
ception from  the  trade. 

"We  are  closing  dealers'  contracts  daily,"  said 
Mr.  Sheble,  "under  our  sales  plan  of  granting 
a  dealer  exclusive  selling  rights  in  the  territory 
he  can  logically  cover,  and  are  receiving  enthu- 
siastic letters  from  many  of  our  dealers  regard- 
ing the  favorable  reception  the  public  is  extend- 
ing Domestic  talking  machines. 

"Our  problems  in  getting  started  have  cer- 
tainly been  legion,  but  our  plant  is  now  fully 
equipped,  everything  is  in  full  swing  and  our 
output  is  increasing  by  leaps  and  bounds.  Even 
though  this  is  the  dull  season  of  the  year  we 
are  shipping  our  product  on  orders  as  fast  as  it 
comes  through. 

"Every  talking  machine  manufacturer  has 
faced  a  serious  condition  during  the  past  year 
in  endeavoring  to  secure  raw  materials,  and  this 
situation  is  not  improving  materially  as  far  as 
we  can  see. 

"Several  months  ago  through  fortuitous  cir- 
cumstances plus  an  efficient  purchasing  organi- 
zation, we  were  able  to  obtain  delivery;  not 
promises,  of  such  raw  materials  as  will  enable 
us  to  operate  our  plant  for  some  six  or  eight 
months  to  come,  and  such  conditions  place  us 
in  position  to  make  prompt  shipments  and  in- 
sure our  being  able  to  take  proper  care  of  our 
trade  this  fall  when  the  real  demand  for  talking 
machines  starts. 

"We  thoroughly  realize  how  discouraging  it  is 
to  a  dealer  who  spends  his  money  creating  a 
demand  for  a  product  and  then  finds  deliveries 
do  not  materialize.    From  the  present  condition 


of  the  raw  material  market  we  believe  many 
dealers  will  face  this  situation  in  the  fall  un- 
less they  thoroughly  satisfy  themselves  that  de- 
livery promises  are  based  on  facts  and  not  on 
manufacturers'  hopes  that  conditions  in  the  raw 
material  market  will  better  themselves. 

"We  have  had  several  offers  to  sell  raw  ma- 
terials at  advances  over  cost,  but  our  business 
is  manufacturing  talking  machines,  not  specu- 
lating in  raw  materials,  and  we  expect  to  de- 
vote every  pound  to  manufacturing  our  prod- 


A  VISITOR  FROM  MILWAUKEE 

Henry  M.  Steussy,  secretary  and  treasurer  of 
the  E.  O.  Schmidt  Piano  Co.,  Milwaukee,  Wis., 
was  a  caller  this  week  at  the  offices  of  the  Pathe 
F^eres  Phonograph  Co.,  whose  products  his 
company  handles.  Mr.  Steussy  spoke  encour- 
agingly of  the  business  situation  in  Milwaukee, 
stating  that  Pathe  business  the  past  two  months 
had  been  far  in  advance  of  expectations. 


CONCEITED 


"Van  Hamm,  the  actor,  seems  to  be  growing 
a  trifle  deaf.    I  wonder  what  caused  it." 

"I'm  sure  I  don't  know,  but  he  claims  it  is  the 
result  of  constant  applause." 


PRACTICALLY  100%  PROFIT 


t:  music 

STORES 
Can  Make  from 
$1000  to $5000 
Extra  Profits 
Yearly. 

ul  Talking  Machine. 

It  sells  on  sight  and  sound — No  experience  needed  to  sell  Playerphones 

Everywhere  high-class  music  stores  are  handling  Playerphones  in  con- 
junction with  their  regular  business.  People  are  demanding  high-grade 
cabinet  talking  machines.  There  are  no  finer  instruments  built  than 
Playerphones,  and  the  Playerphone  has  the  added  advantage  of  playing 
all  disc  records  as  well  or  better  than  the  instruments  for  which  the  records 
were  made.  The  adjustment  of  the  sapphire  ball,  Jewel  point,  steel  or 
fiber  needle,  as  the  case  may  be,  and  just  a  slight  turn  of  the  wonderfully 
oalanced  full  curve  tone  arm  does  it. 


Exclusive  Features — 100%  Profit 

These  and  many  other  exclusive 
features  make  the  Playerphone  the 
most  popular  talking  machine  on 
the  market  and  the  easiest  to  sell. 
Our  terms  are  so  liberal  that  you 
make  about  100  per  cent,  profit  on 
every  sale,  and  our  time  payment 
plan  to  you  permits  you  to  get  your 
profit  without  having  to  tie  up  any 
money  or  incur  any  risk.  From  the 
way  most  music,  stores  are  selling 
Playerphones,    you     should  make 


from  $1,000  to  $5,000  extra  profit 
a  year,  handling  the  Playerphone. 
The  Price  is  Irresistible 

That  is  another  wonderful  fea- 
ture of  Playerphones.  While  they 
are  the  utmost  in  talking  machine 
construction,  very  highly  finished  in 
mahogany  or  oak,  the  prices  of  the 
seven  sizes  range  from  $50  to  only 
$225.  Each  one  of  these  Player- 
phones compares  with,  and  in  most 
cases  is,  mechanically,  musically  and 
artistically,  better  than  instruments 
selling  at  from  $75  to  $400. 


The  complete  line  of  Playerphones  is  superior  in  every  way. 
They  give  you  an  opportunity  for  big  profit  and' prestige  you  can't 
afford  to  miss.  Come  to  Chicago  and  let  us  demonstrate  the 
Playerphone  to  you.  If  you  decide  to  handle  our  line,  your  travel- 
ing expenses  will  be  refunded.  If  you  can't  come,  fill  out  this 
coupon  and  mail  it  to-day — sure! 

THE  PLAYERPHONE  TALKING  MACHINE  CO. 

General  Office  and  Show  Rooms:   Republic  Building,  Chicago,  111. 


Playerphone  No.  160 

Heavy,  five-ply,  beautifully  fin- 
ished, mahogany  or  oak,  price  $160. 
Size  22y2  inches  wide,  24  inches 
deep  and  50  K  inches  high.  Extra 
large  spring  motor  and  tone  arm 
that  plays  all  makes  of  disc  records 
perfectly — equipped  with  Player- 
phone record  albums.  We  compare 
this  instrument  as  to  tone  and  qual- 
ity with  others  retailing  at  $200. 
Tone  arm,  crank,  and  all  metal 
parts  gold  plated. 

|~~  COUPON 

I-  Playerphone  Talking  Machine  Co. 
802  Republic  Bldg.  Chicago,  III. 

Gentlemen:    We  are  interested  in 
I  your   Playerphones   and   would  like 

■  full  particulars  and  prices  sub- 
|  mitted  to  us  at  once 

■  Name   

—|  Address   R.D. 


THE    TALKING    MACHINE  WORLD 


61 


..'■if 


Jiffffr 


AL  JOLSON 

SINGING  HIS  NEW) 
(SUCCESS  "  I  SENT 

HV    WIFE     TO  THE 
(THOUSAND  ISLES'.'j 


T 


m 


Jin 


EMERSON 
RECORDS 
ALL  BIG 
HITS 


EMERSON 

25* 

DOUBLE  OISCS 


m  19 


\ \\ >  ?rw,..«iurfii'ii>'w"lllll^t|""1 


3  ^Veeks  From 
Broadway  To 
^rbur  Store. 


1916 


JULY 


1916 


MON. 

SAT. 

n 

^  « 

* 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

116 

17 

18 

19 

20 

21 

22 

1 30 

31 

Three  weeks  after  Al  Jolson  first  sang,  "I  Sent  My  Wife 
To  The  Thousand  Isles" — an  Emerson  Record  of  the  song 
was  on  the  shelves  of  our  dealers. 

This  is  an  excellent  example  of  the  efficiency  and  promptness  of  Emerson  recording. 
While  other  manufacturers  take  months  to  release  a  new  number — we  take  weeks. 
Broadway's  stamp  of  approval  is  our  cue  to  act. 
Immediate  service  is  one  of  the  many  exclusive  Emerson  features. 

Emerson  25c  Double  Discs 

have  already  taken  their  place  in  the  record  field. 

Emerson  Records  are  the  result  of  combining  the  best  talent,  the  most  approved 
methods,  and  the  leading  popular  selections  while  they  are  at  the  height  and  even 
before  they  are  at  the  height  of  public  favor. 

In  addition  to  all  this,  there  is  the  exclusive  Universal  playing  feature  which 
makes  it  possible  to  play  Emerson  Records  on  all  phonographs  without  an 
attachment,  except  one  positive  feed  machine. 

Emerson  25c  Double  Discs  play  %  the  time  of  a  standard  10-inch  record. 

You  are  losing  valuable  sales  and  big  profits  every  day  you  are  without  the  Emerson  line. 
A  small  investment  is  all  that's  necessary — the  sales  are  big,  the  profits  liberal,  the  turnover  rapid. 


The  first  step  to  big  profits  is  to  attach  that 
coupon  to  your  letterhead  and  mail  it  to 
us — take  that  step  now  P 

Emerson  Phonograph  Co.,  Inc. 

Dept.  D,  3  West  35th  Street  New  York 


r 


EMERSON  PHONOGRAPH  CO.  Inc., 

DEPT.  D,  3  WEST  35th  ST.  NEW  YORK 


Gentlemen: 

Kindly   send   me  at  once  full  particulars  abou11 
Emerson  Records  and  complete  list  of  your  latest  hits 


Name  . 


City. 


State  . 


62 


THE    TALKING    MACHINE  WORLD 


CONCERT  HALL  A  FEATURE 

Of  the  Attractive  and  Spacious  Store  of  the 
Kesselman-O'Driscoll  Co.  in  Milwaukee 


Milwaukee,  Wis.,  August  4. — One  of  the  at- 
tractive Victrola  stores  in  this  city  is  that  of 
the  Kesselman-O'Driscoll  Co.,  at  1920  Fond  du 


Concert  Hall  at  Kesselman-O'Driscoll  Store 

Lac  avenue.  The  salesrooms'  are  spacious  and 
admirably  laid  out,  while  a  feature  of  the 'estab- 
lishment, which  is  proving  a  great  attraction,  is 
the  concert  hall,  which  embraces  over  400  square 
feet  of  floor  space.  This  hall  has  been  placed 
at  the  disposal  of  clubs,  societies  and  individuals 
for  entertainments  as  a  meeting  place,  free  of 
charge,  and  has  proven  quite  a  business  move. 
Music  on  the  Victrola  is  supplied  to  the  users 
of  the  hall,  so  that  a  goodly  number  of  new 
prospects  are  made  acquainted  with  the  pos- 
sibilities of  the  Victor  through  this  means. 


MAKING  DISC  RECORD  CABINETS 

The  Nanes  Art  Furniture  Co.,  New  York,  is 
now  devoting  a  considerable  portion  of  its  plant 
to  the  production  of  disc  record  cabinets.  These 
cabinets  have  been  on  the  market  for  some 
little  time,  and  have  won  general  praise  from 
the  company's  dealers.  One  of  the  must  suc- 
cessful cabinets  in  the  line  is  the  "Esco"  wagon, 
which  enables  the  owner  of  a  machine  to  wheel 
the  instrument  around  at  his  convenience. 


The  W.  B.  Smith  Music  Store,  Marietta,  O., 
has  been  moved  to  new  quarters  at  276  Front 
street,  that  city. 


The  Cut  Rate  Phonograph  Shop  has  leased 
a  new  store  at  22  East  125th  street,  New  York 
City. 


BUY  YOUR 

SAPPHIRE  NEEDLES 

WHILE  PRICES  ARE  LOW 

Prices  are  advancing  rapidly  on  jewel 
points,  so  stock  up  today.  We  have 
a  tremendous  stock  of  needles  at  low 
prices,  and  can  guarantee  immediate 
delivery. 

Supertone  supplies  are  made  right  and 
are  the  ideal  needles  for  securing  good 
music. 

Don't  delay  but  write  today  for  prices 

Supertone  Talking  Machine  Co. 

8  West  20th  Street  NEW  YORK 


AND3  KOCH 

Manufacturer 

KOCH-O-PHONE 

Phonographs,  Paris,  Tone  Arms,  Sound  Boxes, 
Records,  etc. 

Write  for  samples  and  prices 

296  Broadway,  New  York 


A  GREAT  PUBLICATION 

Tell  the  average  person  that  it  takes  125 
pages,  11  by  15  inches,  to  thoroughly  report 
the  affairs  in  the  talking  machine  industry  of 
America  for  a  single  month,  and  that  indi- 
vidual will  think  you  are  a  fit  subject  for  an 
investigation  of  your  sanity.  The  proof  of 
the  matter  will  be  found  in 
the  current  issue  of  The 
Talking  Machine  World,  just 
issued  from  the  New  York 
offices.  This  magazine,  while 
of  interest  to  every  person 
having  an  interest  in  the  talk- 
ing machine  industry,  is  par- 
ticularly appealing  to  the 
talking  machine  dealer.  The 
issue  just  off  the  press  car- 
ries the  complete  report  of 
the  recent  convention  of  the 
National  Talking  Machine 
Jobbers  held  in  Atlantic  City. 
The  convention  is  reported 
in  a  splendid  manner  by  ex- 
pert writers.  Aside  from  the 
convention  report  there  is 
more  than  a  hundred  pages 
of  interesting  reading  and 
advertising  matter  appealing 
directly  to  the  dealer.  Altogether,  it  is  a  great 
publication  and  is  better  than  anything  yet  is- 
sued by  The  World  in  its  history  of  twelve 
years'  publication.  But  we  wonder  how  it  is 
possible  to  issue  such  a  splendid  magazine  at 
the  very  small  price  of  a  dollar  a  year.  It 
certainly  is  worth  more. — R.  E.  Cord,  in  the 
Camden  (N.  J.)  Courier. 


Jewel  Needles 

DIAMOND,  SAPPHIRE,  AGATE 

For  All  Types  of  Records 

Our  methods  of  grinding  needles  are  the 
most  scientific  known,   producing  a  most 
uniform  and  highly  polished  product. 
We  manufacture  ALL  parts  of  Talking 
Machines 

Dixon  Manufacturing  Co.,  Inc. 

295  FIFTH  AVENUE  NEW  YORK 


"Among  our  records  which  have  been  very 
successful  are  the  recordings  by  Richard  Dar- 
ville,  baritone,  and  Alan  Turner,  baritone,  both 
of  whom  are  well  known  in  musical  circles,  and 
whose  Domino  records  are  gaining  in  popular- 
ity day  by  day." 


A  talking  machine  which  announces  the  hours 
is  the  latest  invention  of  a  music  lover.  A 
series  of  records  is  so  arranged  that  a  short 
air  is  played  every  fifteen  minutes,  a  longer 
record  marking  the  full  hour.  It  should  make 
getting  up  pleasant. 


AUGMENT  THEIR  RECORDING  STAFF 


"We  have  been  more  than  pleased  with  the 
reception  accorded  our  records  by  the  dealers 
throughout  the  country,''  said  T.  H.  McClure, 
general  manager  of  the  Domino  Phonograph 
Co.,  New  York,  in  a  chat  with  The  World.  "In 
the  Middle  West,  for  example,  Domino  records 
have  not  only  met  with  a  ready  sale,  but  the 
dealers  have  voluntarily  written  us  letters  of 
praise  regarding  the  musical  qualities  of  our 
product. 

"During  the  past  few  months  we  have  com- 
pleted arrangements  with  a  number  of  well- 
known  artists  whose  records  will  be  announced 
in  time  for  our  dealers  to  feature  them  in  our 
fall  trade.  We  also  have  other  plans  which  will 
augment  our  recording  staff  materially. 


SINGLE  SPRING 

Straight -gear 
MOTORS 

play  2-10"  or  1-12" 
record  in  one  winding 

$  1.50  each 
in  quantities 

This  includes  all  trim- 
mings together  with 
1  0"  turn  table. 

Prompt  Delivery 

Send  $2.00  for  sample 


ARROW  £  A  207  MarketSt. 


MOTOR 


Newark,  N.  J. 


Talking  Machine  Supplies 
and  Repair  Parts 

SPECIALTIES:  MAIN  SPRINGS,  GOVERNOR 
SPRINGS   AND   SOUND   BOX  PARTS 


THE  RENE  MANUFACTURING  CO. 

HILLSDALE,  NEW  JERSEY 


Try  the 


SEMI-PERMANENT 


Wizard  needle 

Eliminates  the  Scratch.    Produces  a  Soft  Mellow  Tone,  bringing  out  all 
the  richness  of  either  Vocal  or  Instrumental  Music.    Will  not  injure 
the  Finest  Record.  Write  for  prices  and  full  particulars. 
Send  for  H.  S.  TOWNSEND 

c  1833  VENANGO  STREET  PHILADELPHIA,  PA. 

Sample  Patent  applied  for 


THE    TALKING    MACHINE  WORLD 


63 


GRAFONOLA  PROMINENT  AT  EDUCATORS'  CONVENTION 

Work  of  Educational  Department  of  Columbia  Graphophone   Co.   Wins   Praise   of   Teachers — 
Furnishes  Music  for  Folk  Dancing  at  City  College  Stadium 


The  Columbia  Graphophone  Co.'s  educational 
division,  which  is  under  the  direction  of  Frederic 
Goodwin,  played  a  prominent  part  in  the  activi- 

iiiim—nn 


in  the  musical  section  exhibit,  and  the  efficiency 
of  the  Columbia  school  product  was  emphasized 
by   the    enthusiastic   approval   of   the  visiting 


Illinium  llliiinlinwin  «iii  " 


Folk   Dancing  to  Music   of  the  Grafonola 


ties  of  the  National  Education  Association, 
which  convened  in  New  York  last  month. 

Among  the  events  in  which  the  Columbia 
Grafonola  was  used  was  at  the  stadium  of  the 
College  of  the  City  of  New  York,  when  4,000 
children  danced  to  the  music  of  the  Grafonola. 
The  Columbia  Co.  carried  an  extensive  display 


school  superintendents  and  teachers,  some 
32,000  in  number. 

Mr.  Goodwin  suggests  that  Columbia  dealers 
throughout  the  country  reap  the  benefit  of  the 
pleasing  impression  created  by  the  Columbia 
exhibit,  and  keep  in  close  touch  with  the  teachers 
and  educational  authorities  in  their  localities. 


THE  VALUE  OF  PROPER  SERVICE  IN  BUSINESS  BUILDING 

It  Is  Through  Service  That  the  Manufacturer  and  Wholesaler  Develop  and  Hold  Close  Ref- 
lations with  the  Dealer — One  Instance  Where  a  Jobber's  Courtesy  Didn't  Pay 


A  good  classification,  perhaps,  of  the  selling 
factors  that  keep  the  manufacturer  and  dealer 
in  close  harmony,  are:  1,  quality  of  products  in 
relation  to  price;  2,  personality  of  salesmen  rep- 
resenting manufacturer;  3,  the  service  offered  by 
the  manufacturer  to  the  dealer. 

Without  harping  on  the  first  two,  let  us  con- 
sider the  matter  of  co-operative  service — a  truly 
twentieth  century  departure.  Manufacturer's 
service  to  the  dealer  may  take  almost  any  num- 
ber of  forms — it  is  limited  only  by  the  original- 
ity of  the  men  in  the  manufacturer's  employ. 
Among  the  more  common  forms  might  be  men- 
tioned such  as  help  in  the  matter  of  copy  for 
retail  advertising;  circular  literature  for  . mailing 
to  prospects,  decorative  signs  and  placards,  as- 
sistance as  to  efficiency  in  account  keeping,  and 
filling  of  orders  on  time,  before  time,  and  of  a 
special  nature — all  of  which  costs  the  manufac- 
turer a  good  deal  in  point  of  time  and  money. 

When  a  dealer  is  confronted  with  the  prob- 


lem of  what  line  to  handle,  his  technical  knowl- 
edge is  brought  into  play  in  judging  the  qual- 
ity of  the  manufacturer's  product.  Naturally 
this  is  primarily  important.  Next  comes  the  per- 
sonal equation  which  is  not  a  matter  where 
specific  intelligence  is  called  into  play — we  are 
influenced  by  another's  personality  not  so  much 
in  accordance  with  our  will  to  be  so  influenced 
as  we  are  in  spite  of  ourselves.  There  is  then 
just  one  field,  other  than  the  one  involving  tech- 
nical knowledge,  which  requires  the  exertion 
of  critical  judgment.  This  is  the  matter  of  serv- 
ice which  the  manufacturer  offers  the  dealer. 

It  behooves  the  retailer  to  pay  considerable 
attention  to  the  quality  and  extent  of  service 
and  to  by  all  means  give  due  credit  to  the  man- 
ufacturer or  jobber  who  is  really  co-operative 
in  the  service  proffered.  Too  often  dealers  re- 
gard service  as  a  legitimate  "gift"  which  en- 
titles the  manufacturer  or  wholesaler  to  no  re- 
ciprocation by  way  of  repeat  orders  and  regu- 


lar business.  The  following  incident  from  this 
year's  trade  may  help  illustrate  this  attitude  of 
the  dealer. 

A  certain  retailer  wanted  a  talking  machine 
of  a  special  weathered  oak  finish.  He  went  to 
the  jobber  from  whom  he  usually  purchased 
and  was  informed  it  would  be  impossible  to 
supply  such  a  machine.  The  dealer  then  went 
to  another  jobber  with  whom  he  did  some  busi- 
ness and  was  likewise  turned  down.  Finally, 
he  approached  a  wholesaler  with  whom  he  did 
practically  no  business  and  who  therefore  owed 
this  dealer  nothing.  Nevertheless,  this  last 
wholesaler,  in  a  spirit  of  real  service,  offered  to 
try,  and  as  a  result,  delivered  the  machine  two 
days  before  the  specified  time.  Moreover,  the 
wholesaler  had  to  pay  dealer's  price  for  the  par- 
ticular machine  and  in  addition  assumed  the 
transportation  charges  which  covered  some  700 
miles. 

Now,  ordinarily,  one  would  suppose  that  such 
generous  treatment  would  warrant  gratitude  of 
a  decent  sort;  yet  when  this  wholesaler  at  a 
later  date  phoned  the  same  dealer  to  ascertain 
if  the  dealer  wanted  some  rare  records  the  job- 
ber happened  to  have  in  stock,  there  was  lack 
of  even  courtesy.  The  dealer  answered  the 
'phone  in  person,  heard  what  the  jobber  had  to 
say,  and  rejoined,  "Wait  a  minute."  The  jobber 
waited  for  the  dealer  to  determine  whether  he 
needed  the  specific  records.  To  his  surprise  the 
'phone  was  taken  up  by  the  office  girl,  who, 
after  hearing  the  story  all  over  again,  informed 

the  jobber  that  Mr.   ,  the  dealer,  was  busy. 

Needless  to  say  the  jobber  hung  up  his  receiver 
and  whistled  (or  cursed)  softly. 

The  dealer  in  question  not  only  showed  un- 
gentlemanly  action  and  a  lack  of  gratitude  for 
favors  conferred  at  the  jobber's  expense,  but 
he  showed  a  failure  to  be  thoroughly  up-to-date 
in  his  business  methods.  In  this  stage  of  com- 
mercial life,  the  live  retailer  should  not  only 
recognize  and  appreciate  service  extended  by 
the  manufacturer  and  wholesaler — he  should 
even  seek  out  the  wholesaler  and  manufacturer 
who  offer  a  good  product  combined  with  the 
greatest  amount  of  practical  co-operative  serv- 
ice, as  the  best  party  to  do  business  with. 


NEW  AL  J0LS0N  WINDOW  CARD 


A  new  Al  Jolson  window  card  in  colors  has 
just  been  issued  by  the  Columbia  Co.  Al  Jol- 
son is  termed  by  many  the  "King  of  fun-mak- 
ers," and  his  records  have  achieved  signal  suc- 
cess. This  new  window  card  will  doubtless 
serve  to  stimulate  interest  in  his  Columbia  re- 
cordings, and  thereby  influence  sales. 


H.  C.  FOWLER  IN  NEW  POSITION 


H.  C.  Fowler,  formerly  manager  of  the  Co- 
lumbia Grafonola  department  of  the  Hall- 
Stephenson  Co.,  of  Knoxville,  Tenn.,  is  now 
associated  with  Sterchi  &  Haun,  in  the  same 
capacity,  the  latter  firm  having  secured  the 
agency  for  the  Columbia  line  from  the  Hall- 
Stephenson  Co. 


Xwo  New  Triton  Winners 

-ANNOUNCING  the  only  single  spring,  worm  drive  motor  of  American  manufacture.  A  substantially  built 
motor  of  standard  quality,  playing  with  absolute  accuracy  of  universal  speed  from  beginning  to  end  of  a  record. 
Ready  for  delivery.    Sample  sent  on  receipt 'of  $2.75,  complete  with"  ten  inch  turn  table. 


Tone  arm  and  reproducer  No.  4.     Reproducing  tone  of.  unexcelled  clearness  and  brilliancy.    The  arm  is  of 
unusually  dignified  lines,  highly  nickel-plated,  performing  everything  that  may  be  expected  of  a  lone  arm. 
delivery.    Complete  sample  sent  on  receipt  of  $2.00. 


handsome, 
Ready  for 


Other  motors  of  our  manufacture:  Singk 


iingle  spring  gear  motor,  complete  with  ten  inch"" turn  table,  $1.65;  double  spring, 
worm  drive  motor,  playing  two  twelve  inch  records  with  one  winding,  motor  without  equal,  complete  with  twelve 
inch  turn  table,  accurate  speed  tabulator,  $4.25. 

We  also  make  tone  arms  and  sound  boxes  ranging  in  prices  from  $1 .00  to  $3.75  per  set. 

Triton  Phonograph  Co.,  41  Union  Sq.,  New  York 


64 


THE    TALKING    MACHINE  WORLD 


THE  SURVIVAL 

AVERY  large  number  of  new  talking-machines  has  been  placed  on 
market  within  the  last  year.  Some  are  good — others  VERY  PO( 
Thousands  of  dollars  have  been  spent  in  advertising  some  of  the  wo 
But  assuming  that  they  are  all  pretty  fair — which  they  are  not — how  m; 
months  of  HARD  TIMES  could  one-tenth  of  the  talking-machine  manu: 
turers  (95%  of  them  only  assemblers)  survive?  Are  vou  PERMANENT 
ESTABLISHING  YOURSELF  IN  BUSINESS  when  you  sell  aTomtrola,  Di 
anola  or  Harrygraph  if  vou  face  the  very  GRAVE  probability  of  Tom,  D 
and  Harry  SHUTTING  UP  SHOP? 

Have  you  ever  seen  the  long  list  of  DEFUNCT  automobile  manufacture 

Such  an  Insurance  Policy  and  Guar; 

handling  the  new  line  of  talking-machines  manufactured  by  the  Flemish-Lynn  Phonograph  Con  I 
LARGEST,  FINEST,  NEWEST,  MOST  EFFICIENTLY  EQUIPPED  FACTORY  IN  Tf| 
and  the  Company's  policy  of  LARGE  SALES  and  SMALL  PROFITS  accounts  for  the  STAR 
PERFECT  RECREATORS  OF  SOUND.    THESE  PRICES  AND  SPECIFICATIONS 


Model 
Number 
No.  5 


Approximate 
Measurements 

12"xl2"x5'' 


No.  of  Records 
Turn  Table    at  One  Winding 


8' 


One  12' 


Speed 
Regulator 

Side 


Ret; 
Pri( 


Sturdy,  Guaranteed  Flemish  mute  motor.    W onderful  tone.  Without  doubt  the  big- 
gest value  (at  its  Low  Dealer's  Price)  ever  manufactured.    Will  capture  the 

.country   $  5.' 

No.    8  14  'xl5y4  "x6%"  10"  One  12"  Side 

Same  motor  as  Model  No.  5.    Extra  heavy  tone  arm.    Three  needle  cups  and  other 

refinements.    Self-Starter   7.; 

No.  10  16"xl6"x7"  10"  Three  10"  Top  Dial 

Finest,  modern.  Flemish  worm  gear,  mute  motor.    Three  needle  cups,  Self-Starter. 

Beautifully  designed  and  finished.    Nothing  like  it  at  the  price   10.' 

No.  20.   Size  16"xl6"x40V2".   Plays  3V2-\0"  records.    10"  turn  table.  Self-Starter.  Top  Dial  R 

Everything  in  or  on  these  Mac 

Every  model  plays  all  makes  of  Records — Lateral  or  Hill  and  ] 
without  any  attachment.  Each  machine  is  equipped  Avith  the  Abs 
New  and  Unique  Wagner  Reproducer.  This  is  a  tremendously  vital 
It  is  an  Exclusive  Feature.  It  is  the  Only  reproducer  playing  all  mi 
records  that  brings  The  Needle  Point  to  a  Perfect  Center.  It  als 
mates  all  vibration.  It  is  foolproof.  Turn  the  screw  and  the  slotted  £ 
Adjust  position. 

Every  model  is  Mahogany  finish.     (Richer  and  more  exquisite 


Distributors  and  Dealers 
Are  Offered  Most 
Unusual  Propositions 

Reputable,  aggressive  busi- 
ness-men should  make  Im- 
mediate arrangements  to  see 
the  Complete  Line.  Seeing 
and  hearing  are  believing  — 
Early  deliveries  on  all  models 


THE  FLEMISH-LYNN 

Factories  and  Test  Laboratories,  37th  St.,  Brooklyn,  N.  Y. 


THE    TALKING    MACHINE  WORLD 


THE  FITTEST 


l't  put  yourself  in  the  same  position  as  the  dealers  who  have  handled  their  cars! 

n  about  your  big  stock  of  machines,  your  rent  and  other  expenses?  Are 
of  your  "contracts"  or  franchises  worth  anything?  What  do  any  companies 
rantee  you  in  the  way  of  prices,  territory  or  meeting  of  competition? 

{iou  wish  to  consider  your  money  in  stock,  fixtures,  rent  and  general  expenses 
(INVESTMENT — not  a  gamble  depending  on  the  continuance  of  boom  times, 
maintenance  of  inflated  prices  or  the  whim  of  somebody  or  other — you 
ST  CONNECT  with  a  manufacturing  company  that  INSURES  and 
ARANTEES  that  your  money  ,  is  SAFELY,  PERMANENTLY,  CO- 
ERAT1VELY  INVESTED. 

Offered  All  Distributors  and  Dealers 

Vj  of  thousa?ids  of  dollars  have  been  invested  by  the  men  whose  genius  has  made  possible  the 
■  the  manufacture  of  any  similar  line  of  talking-machines.    Its  TREMENDOUS  CAPACITY 

W  PRICES  of  a  line  of  UNPRECEDENTEDLY  EXQUISITE,  SCIENTIFICALLY 

HEMSELVES! 


odel  Approximate  No.  of  Records  Speed 

'  mber  Measurements  Turn  Table    at  One  Winding  Regulator 

.  15         13y2 "xl7"xl2y4"  10"  Three  10"  Top  Dial 

quisitely  designed  Crown  Moulded  Top  Cover.    Same  wonderful  Extra  values  as 
Model  No.  10  


.  35 


161/2"xl9"x40'' 


12' 


4y2-10' 


Top  Dial 


lest,  modern,  Flemish  Double-Spring  Mute  Motor.  Flemish  Pivot  Tone  Arm.  Dou- 
ble-door, handsome  cabinet  with  4  record  shelves.  The  equal  of  any  $7 5  machine. 
.  50  18"x22%"x41"  12"  Five  10"  Top  Dial 

en  larger,  finer,  and  more  extravagantly  equipped  and  finished  than  Model  No.  35. 
Super-Mute  Motor.  More  spacious  cabinet,  with  5  record  shelves — the  Ne  Plus 
Ultra  of  Talking  Machines  

\igned  Cabinet,  holding  35  individual  records.  Artistic  Top  Cover.  The  Supreme  Value. 

nufactured  in  our  own  factories 

odels. )    But  in  the  more  modest  models  we  do  not  charge  extra  for   • 

any  finish. 

rery  model  (except  No.  5)  is  equipped  with  the  most  modern  Self- 
k — a  real  innovation  on  machines  for  Everyman.  This  automatic 
aving  device  banishes  unsightly  brakes. 

Very  model  (except  No.  5)  has  three  or  more  Needle  Cups. 
'I  models  have  all-wood  cabinets.    All-wood   (specially  selected  and 
)  sound  chambers.    Scientifically  correct  sound  boxes  and  tone  arms. 

!5  exquisitely  finished. 


Retail 
Price 


$15 


35 


50 
20 


NOG  RAPH  COMPANY 

lies  Offices,  N.  E.  cor.  41st  St.  and  Madison  Ave.,  New  York  City 


Size,  beauty  and  refinements 
and  conveniences  extraor- 
dinary are  essential  to  any 
fine  line  of  talking  machines. 

Correct  prices  are  a  vital 
necessity,  but 

The  all  important  consider- 
ation is 


TONE 


66 


THE    TALKING    MACHINE  WORLD 


Built  from  the  standpoint  of  the  customer. 
The  special  Cavanaugh  -  run  makes  the 
machine  and  cabinet  look  like  a  unit,  in- 
stead of  two  separate  pieces. 


S10.15 
Singrlj 


$10.25 
Lots 
of  12 


Original  In  Design — Superior  In  Work- 
manship—In All  Victor  Finishes 

Cavanaugh9,  Cabinets  have  increased  the 
Victor  business  wherever  they  have  been 
put  on  sale.    Yours  is  no  exception. 

J.  J.  CAVANAUGH 

452  Fuiton  Street  : :  Brooklyn,  N.  Y. 

Catalogue  on  request 


J 


S10.25 
Singly 


$10.00 
Lots 

of  6 


QUALITY  BASIS  OF  COMPETITION 

—  • 

Not  Price  Juggling  or  Shell-Game  Methods- 
Some  Interesting  Observations 


The  world  is  surely,  if  somewhat  slowly,  com- 
ing to  realize  that  quality  is  the  real  basis  of 
competition.  What's  the  use  of  buying  a  piano 
or  a  suit  of  clothes  for  a  small  sum  of  money  if 
they  are  of  such  inferior  quality  that  they  can- 
not satisfactorily  serve  the  purpose  for  which 
they  were  designed? 

Advertising  and  the  use  of  trade  marks  have 
brought  about  a  tremendous  improvement  in 
business  conditions  which  is  of  direct  benefit  to 
the  public.  The  Ingersoll  dollar  watch  has  be- 
come a  standard  by  which  all  watches  can  be 
measured.  The  public  has  found  out  what  a 
dollar  should  be  able  to  buy. 

If  the  man  who  thinks  98  cents  is  enough  to 
pay  for  an  Ingersoll  watch  will  open  up  an 
exclusive  store  to  handle  nothing  but  Ingersoll 
watches,  he  will  find  out  that  he  has  been  mis- 
taken. Or,  again,  if  he  thinks  the  dealer  pays 
too  much  for  the  watches  he  buys  from  the 
factory,  let  him  build  a  watch  which  can  be  sold 
for  less  and  do  the  same  work.    He  will  find  out 


again  that  he  has  been  considerably  mistaken. 

It  doesn't  take  brains  to  substitute  cheap  ma- 
terial— all  you  need  is  a  yellow  streak  and  no 
conscience. 

Good  material  is  good  material,  and  its  value 
is  established.  There  are  boundaries  beyond 
which  not  even  the  largest  corporation  can 
go.  We,  for  instance,  use  immense  quantities 
of  mahogany.  Mahogany  represents  value.  We 
can  buy  it  in  the  open  market  for  about  so  much 
and  then  we  come  to  the  limit.  Even  if  we 
went  to  Africa  and  acquired  certain  lands  on 
which  mahogany  grows,  we  should  have  to  cut 
and  ship  that  mahogany  to  the  point  where  it 
can  be  manufactured.  Having  done  that  we 
should  find  that  our  own  mahogany  was  costing 
as  much — or  more — as  the  mahogany  we  had 
bought  on  the  open  market. 

The  same  thing  is  true  in  every  line  of  manu- 
facture, and  so  long  as  first-class  material  has 
a  certain  value,  no  one  can  cut  prices  without 
making  it  up  somewhere  else.  That  is  merely 
robbing  Peter  to  pay  Paul. 

There  was  a  time  when  the  wealthy  manu- 
facturer could  pull  off  all  sorts  of  underhand 
stunts  and  put  unfriendly  dealers  or  competing 


manufacturers  out  of  business  by  juggling  with 
the  price  and  varying  the  quality  to  suit,  says 
the  "Voice  of  the  Victor."  But  once  a  manu- 
facturer puts  a  trade  mark  on  his  goods  and 
advertises  the  price  of  them,  he  has  given 
hostages  to  fortune — he — while  he  may  not  have 
intended  to  do  so — has  given  a  bond  guarantee- 
ing his  own  good  behavior. 

Competition,  far  from  being  eliminated,  be- 
comes even  more  active  and  of  more  value  to 
the  public.  The  Ingersoll  dollar  watch  will  con- 
tinue to  prosper — as  it  should — so  long  as  it 
continues  to  be  an  eminently  satisfactory  dollar's 
worth.  Any  other  manufacturer  who  can  pro- 
duce a  better  watch  at  a  dollar  is  entirely  free 
to  do  so,  a'nd  such  competition — a  competition 
in  quality — is  of  real  and  measurable  benefit  to 
the  public,  while  price  cutting  or  price  juggling 
represents  nothing  more  than  a  glorified  shell 
game. 


R.  F.  Bolton,  district  manager  of  the  Colum- 
bia Graphophone  Co.,  New  York  division,  re- 
turned recently  from  a  fortnight's  stay  at  As- 
bury  Park,  N.  J.  In  his  absence  his  sales  staff 
hung  up  record  breaking  figures  for  the  month. 


Experts  Pronounce  It  An  Unparalleled  Success 

The  tone  reproduction  of  our  No.  2  tone-arm  and  reproducer  sketched 
below,  is  just  what  you  are  looking  for. 


Fig.  No.  1 
In  non-playing 
position 


Fig.  No.  3 
Vertical  cut 
record  position 


Fig.  No.  2 
Lateral  cut  record 
position 

TO  CHANGE  POSITIONS,  FOLLOW  THE  ARROW  POINT 

PREPAREDNESS 

We  are  prepared  and  ready  to  ship  at  once,   subject  to  exhaustion  of  immense  stock, 
the  following  motors:    No.  0,  No.  1,  No.  2,  No.  3  and  No.  4 

Independent  German-American  Talking  Machine  Co.,  I 

54-56  BLEECKER  STREET,  NEW  YORK  CITY 


nc. 


THE    TALKING    MACHINE  WORLD 


67 


REPAIRS 

TALKING  MACHINE  TROUBLES  AND 
HOW  TO  REMEDY  THEM 


Conducted  by  Andrew  H.  Dodin 


of  teeth  or  undamaged  part  into  playing  posi- 
tion. 

To  do  this  I  place  gear  in  vise — Fig.  2 — 
strike  shaft  at  A  driving  same  through  pinion 


[This  department  of  The  Talking  Machine  World  which 
was  started  with  the  April  issue,  is  designed  for  the 
service  of  all  classes  of  our  readers,  including  those  who 
make,  and  those  who  sell,  talking  machines.  A  talking 
machine  out  of  order  often  reflects  both  upon  the  maker 
and  dealer,  and  yet  frequently  the  trouble  is  so  slight 
that  the  simple  knowledge  of  repairs  will  permit  of  the 
machine  being  put  into  proper  running  order,  quickly 
and  practically  without  expense.  In  the  large  cities  talking 
machine  repair  shops  are,  of  course,  available,  but  this 
department  should  prove  of  particular  value  to  the  out- 
of-town  talking  machine  men. 

Andrew  H.  Dodin,  who  conducts  this  department,  has  a 
wide  and  enviable  reputation  as  a  repairer  of  talking  ma- 
chines and  conducts  an  exclusive  talking  machine  repair 
shop  at  25  East  Fourteenth  street.  New  York.  Tell  him 
your  troubles  through  The  World  and  he  will  help  you  if 
possible.    The  service  is  free. — Editor.] 

REPAIRS  THAT  CAN  BE  MADE  WITHOUT 
THE  USE  OF  NEW  PARTS 
Many  repairmen  and  dealers  have  at  different 
times  been  confronted  with  the  difficulty  of  se- 
curing, the  proper  part  to  replace  a  broken  or 
worn  one,  and  particularly  has  it  become  the 
case  at  the  present  time  when  repair  shops 
are  beginning  to  receive  in  greater  numbers  the 
small  cheaply  made  motors — both  foreign  and 


a 


IT 


and  gear — and  in  doing  so  I  am  very  careful 
not  to  damage  shaft  bearing  points  at  A.  In 
some  cases  pinion  is  set  into  gear  at  C  and  it 
will  be  necessary  to  take  a  file  and  shape  oppo- 
site end  of  pinion  to  fit  into  the  brass  gear. 

After  fitting  pinion  to  gear  I  replace  shaft 
getting  distance  from  bottom  of  gear  to  end  of 
shaft  D,  Fig.  1,  about  the  same  as  it  was 
originally,  then  place  gear  and  spring  cage 
into  motor  and  see  how  cage  gear  meshes  with 
pinion.  It  may  be  necessary  to  drive  shaft  a 
little    further   through    gear  in   order   to  get 


not  run  in  mesh  with  pinion  teeth  on  interme- 
diate gear. 

It  is  a  very  easy  matter  to  replace  the  broken 
teeth  in  these  gears  providing  you  have  fa- 
cilities for  soldering,  a  good  file,  a  jeweler's  saw 
and  some  small  pieces  of  brass  or  steel  plate. 

In  Fig.  3  at  A  you  will  see  the  outline  of  the 
piece  I  cut  out  of  gear  where  teeth  have  been 
broken  off,  making  my  saw  cuts  at  an  angle  so 
tfat  when  new  piece  is  fitted  and  soldered  into 
place  it  will  be  impossible  to  pull  it  out.  At  C 
you  will  notice  outline  of  the  wrong  way  to  make 
saw  cuts.  When  a  piece  of  this  shape  is  sol- 
dered in  it  is  liable  to  pull  out  at  any  time. 
After  making  the  cut  in  gear  I  take  a  small 
piece  of  material  and  file  it  into  shape  so  that 
it  fits  loosely  into  cut — leaving  a  projecting  piece 
at  D  big  enough  to  file  out  the  new  teeth. 
Now  solder  the  piece  into  position — file  flush 
on  both  sides  of  plate  and  then  shape  the  re- 
quired number  of  teeth  with  a  small  file. 

Before  replacing  gear  on  spring  cage  be  sure 
that  spring  is  caught  on  hook  of  shaft  and  that 
spring  has  proper  graphite  mixture.  I  advise 
the  use  of  Ilsley's  graphite  lubricant,  which 
can  be  purchased  ready  mixed  in  just  the  right 
proportion  of  graphite,  oil,  etc.,  so  that  it  is 
unnecessary  for  you  to  add  anything  to  it  and 
for  these  small  spring  cages  would  use  only 
about  a  tablespoonful  to  the  cage,  more  than 
that  would  prevent  motor  from  running  a  12-inch 
record. 


DESCRIPTION  OF  RECORD  THIEF 


Local  Dealers  Describe  Negro  Who  Is  Reported 
to  Have  Stolen  Many  Records  from  Local 
Stores  During  Past  Few  Weeks 


■3. 


t,;  iii..,' > cm lUtm.w t i [ i tnFrrmio 


A 


domestic.  I  want  to  say  a  few  words  to  t!  e 
repairman  who  must  get  his  repair  out  with- 
out waiting  for  the  new  part  to  arrive  and  try 
and  show  with  the  aid  of  a  few  simple  shop 
drawings,  how  a  broken  gear  or  the  broken  teeth 
of  a  spring  cage  gear  can  be  easily  repaired. 

The  teeth  of  the  pinion  on  the  intermediate 
gear  in  many  cases  become  stripped  in  one 
place,  Fig.  1,  B,  permitting  spring  cage  gear 
to  run  free.  As  spring  cage  gear  almost  always 
runs  in  a  position  nearly  at  top  of  pinion — it 
is  always  possible  to  take  pinion  gear  and  turn 
same  around,  bringing  the  bottom,  C,  Fig.  1, 


At  the  last  meeing  of  the  Talking  Machine 
Men,  Inc.,  several  members  gave  an  excellent 
description  of  the  record  thief  who  has  been 
operating  to  considerable  extent  in  various  parts 
of  the  city.  According  to  the  descriptions,  which 
agreed,  the  offender  is  a  prosperous  look- 
ing light  complexioned  negro,  about  five  feet 
seven  inches  tall,  and  rather  stout,  whose 
method  of  working  is  to  abstract  the  records 
from  their  accustomed  racks  and  place  them 
in  a  false  pocket  in  the  front  of  his  trousers. 
They  say  that  the  thief  is  very  clever  in  finding 
means  for  causing  clerks  to  go  to  another  part 
of  the  store  while  he  grabs  the  records.  He 
does  not  appear  to  favor  any  particular  records, 
but  takes  those  most  conveniently  at  hand. 


pinion  into  just  the  proper  running  position. 

The  spring  cage  gears  on  these  types  of 
motors  are  also  a  source  of  a  great  deal  of 
trouble.  The  teeth  are  very  often  broken  off 
or  mashed  in  such  a  way  that  the  gear  will 


The  Phonograph  Finance  Co.,  of  Cleveland, 
O.,  was  recently  granted  a  charter  of  incorpora- 
tion by  the  Secretary  of  State  at  Columbus,  O. 
The  concern  is  capitalized  at  $5,000.        '  ■ 


"What's  a  Pearsall  SERVICEE?" 

said  a  dealer 

This  was  a  new  one  to  him,  although  he  had  been  one  for  a 
number  of  years.  A  PEARSALL  SERVICEE  is  a  dealer  who 
is  served  by  Pearsall  Victor  Service;  he  is  one  of  those  men 
who  know  good  service,  and  who  is  growing  because  he  lets 
us  help  him. 


Better  find  out  for  yourself  that  this  is  true. 


SILAS  E.  PEARSALL  CO., 


NEW  YORK 

AT  18  WEST  46th  STREET 
NEAR  FIFTH  AVENUE 


68 


THE    TALKING    MACHINE  WORLD 


The  long  wear  of  Columbia  Records  is  a 
feature  that  printed  words  hardly  convey. 
But  in  practice  there  is  no  mistaking  it.  It 
is  a  feature  that  is  peculiarly  Columbia  and 
once  a  record  buyer  realizes  it,  he  is  solid. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


UNUSUALLY  HEAVY  RECORD  BUSINESS  IN  MILWAUKEE 

Sales  Come  Close  to  Exceeding  Those  During  Holiday  Season — Influx  of  Cheap  Machines 
Has  Effect — Progress  of  the  Sonora  Line — Ministers  Praise  Aeolian-Vocalion — Edison 
Dealers  in  Milwaukee  Forming  Trade  Association — Other  News  of  the  Month 


Milwaukee,  Wis.,  August  8. — Sales  of  records 
in  Milwaukee  during  July  reached  the  largest 
volume  ever  known  in  any  one  month,  save  only 
the  period  preceding  the  Christmas  holidays. 
The  enormous  disposition  of  records  actually 
created  a  serious  shortage  at  one  time  during 
the  month,  but  herculean  efforts  by  the  job- 
bers in  getting  quick  action  from  the  factories 
overcame  the  difficulty  and  at  this  time  the 
trade  is  ready  for  most  any  kind  of  a  crisis. 

The  sale  of  machines  is  being  well  main- 
tained, but  the  recent  spell  of  terrific  heat  has 
affected  business  to  some  extent,  which  nat- 
urally is  to  be  expected  in  July  and  August. 
Nevertheless,  dealers  say  stocks  are  moving 
faster  than  last  year. 

The  influx  of  so-called  cheap  machines,  re- 
tailing at  $5  to  $15  admittedly,  has  cut  into  the 
sale  of  higher-priced  machines,  especially  for 
summer  home  and  outing  use.  As  a  matter 
of  fact,  however,  most  of  the  people  who  buy 
a  $5  talker  for  country  use  have  purchased 
regular  machines  for  their  homes,  and  every 
machine  sold,  whether  it  cost  $5  or  $500,  is  a 
potential  record  customer,  so  the  odds  are  about 
even. 

The  Premier  Talking  Machine  Co.,  which 
established  a  Milwaukee  branch  on  October  1, 
1915,  has  promoted  Manager  Park  Adams  to  the 
position  of  manager  of  the  new  Michigan 
branch,  with  headquarters  at  Detroit.  T.  W. 
Abell,  of  New  York,  has  succeeded  Mr.  Adams 
as  manager  of  the  Milwaukee  interests,  at  220 
West  Water  street.  This  branch  handles  the 
wholesale  business  of  Wisconsin  and  Upper 
Michigan. 

The  Sonora  phonograph  continues  to  increase 
its  popularity  in  this  territory  under  the  able 
direction  of  Charles  J.  Orth,  276  West  Water 
street.  Hot  weather  has  not  been  a  particular 
drawback  to  sales,  Mr.  Orth  says,  and  inas- 
much as  the  manufacturers  now  are  able  to 
make  deliveries  on  schedule  time,  his  July  vol- 
ume of  sales  was  the  largest  since  he  took  this 
line.  As  a  high  class  piano  man,  Mr.  Orth 
has  established  an  enviable  reputation,  which  is 
coming  in  good  stead  on  phonograph  business. 
Oftentimes  a  prospective  customer  calls  Mr. 
Orth  by  telephone,  and  upon  receiving  his  as- 
surance as  to  Sonora  quality,  the  order  is  placed 
without  even  a  demonstration.  Most  of  Mr. 
Orth's  Sonora  sales  are  above  the  $100  mark, 
and  a  very  few  are  below  $75. 

The  Aeolian-Vocalion  was  introduced  to  a 
distinct  class  of  trade  by  the  Edmund  Gram 
Music  House,  414-416  Milwaukee  street,  a  short 
time  ago  when  Mr.  Gram  gave  a  recital  before 
100  members  of  the  Wisconsin  Synodal  con- 
vention of  the  Evangelical  Lutheran  Church. 
The  ministers  were  loud  in  their  praise  of  the 
Vocalion,  particularly  after  the  rendition  of  a 
selection  like  "Open  the  Gates  of  the  Temple," 


by  Evan  Williams,  with  accompaniment  on  the 
Edmund  Gram  parlor  grand  piano  by  Mr.  Gram 
himself.  Paul  Seeger,  manager  of  the  Aeolian 
department  at  Gram's,  reports  a  splendid  run 
of  business,  especially  in  the  $100  and  $150 
styles.  Every  Steinway  piano  customer  of  the 
Gram  house  is  being  canvassed,  and  the  cam- 
paign has  resulted  in  a  large  number  of  sales 
of  the  costlier  styles,  with  and  without  electric 
motor  attachment.  Mr.  Seeger  and  his  fam- 
ily have  been  enjoying  a  summer  home  on  the 
upper  Milwaukee  River  this  summer. 

Edison  retailers  in  Milwaukee  are  forming  an 
association  for  mutual  benefit  and  sociability. 
Dealers  and  their  employes  will  be  eligible  to 
membership,  and  one  of  the  objects  will  be  to 
effect  a  stronger  co-operation  between  interests 
representing  the  same  line  in  the  same  city.  H. 
N.  Hahn,  manager  of  the  Edison  department  at 
the  C.  Niss  Furniture  Co.,  is  temporary  chair- 
man, and  H.  W.  Gausewitz,  manager  of  the  re- 
tail department  of  the  Edison  Shop,  213  Sec- 
ond street,  is  secretary.  The  dealers  include 
the  George  H.  Eichholz  Co.,  542  Twelfth 
street;  Edison  Shop,  Art.  B.  Meyers,  460  Elev- 
enth avenue,  Miss  Co.,  709  Third  street,  and  the 
Flanner-Hafsoos  Music  House,  417  Broadway. 

Glynn  and  Sylvester  Cremer,  Cashton,  Wis., 


have  opened  a  music  and  jewelry  store  in  the 
Granville  Hall  building  and  advertise  both  the 
Edison  and  Victor  lines. 

The  remodeled  Victrola  department  of  the 
Milwaukee  Boston  Store  is  nearly  ready  for 
the  grand  opening  planned  by  Manager  James 
Schoonmaker  during  the  week  of  August  14. 
Business  has  been  conducted  in  spite  of  the 
handicap  of  remodeling  work  and  torrid 
weather.  The  department  is  equipped  with 
eight  new  large  type  booths,  electrically  lighted 
and  ventilated.  A  large  record  room  and  a 
concert  hall  also  have  been  provided. 

Leslie  C.  Parker,  manager  of  the  Victrola  de- 
partment at  Gimbel's,  attended  the  recent 
World's  Salesmanship  Congress  at  Detroit,  and 
upon  his  return  to  Milwaukee  took  the  initia- 
tive in  a  movement  to  organize  a  Milwaukee 
Salesmanship  Club.  He  has  been  given  the  co- 
operation of  the  Merchants  and  Manufactur- 
ers' Association,  Advertisers'  Club  and  other  or- 
ganizations. Mr.  Parker  is  one  of  the  leading 
sales  managers  of  Milwaukee. 

A.  G.  Kunde,  Columbia  jobbers,  516  Grand 
avenue,  have  had  the  busiest  month  in  their 
experience.  Mr.  Kunde  has  been  participating 
in  numerous  short  excursions  with  the  jobbers' 
division  of  the  Merchants  and  Manufacturers' 
Association,  and  was  a  member  of  the  week's 
handshaking  tour,  conducted  by  the  Tripoli 
Temple,  Mystic  Shrine.  The  Columbia  thus 
was  the  "official"  talking  machine  on  four  spe- 
cial trains  in  less  than  two  months.  On  July 
31,  Mr.  Kunde  made  the  jobbers'  excursion  to 
Delavan,  and  on  the  following  Thursday  night 


Truetone  Combination  Sets 


MADE  IN  U.  S.  A. 


Five  different  tones,  each  tone  packed  sep- 
arately. 200  in  a  metal  box,  5  boxes 
in  a  convenient  container  holding  1000 
needles,  retailing  at  75c. 

Five  of  these  containers  packed  in  a  cartoon 
and  sent  prepaid  to  dealers  anywhere 
inU.  S.for  $1.50,  and  postage  on2ilbs. 

C Cash  with  order  on  sample  lots)  i 


NEW  YORK  DISC  NEEDLE  CO. 

110  WORTH  STREET,  NEW  YORK  CITY 


Highest  Grade 
Ever  Made 


SEND   FOR  SAMPLES  AND   PRICES  ON   OUR  COMPLETE  LINE 


THE    TALKING    MACHINE  WORLD 


69 


accompanied  the  annual  across-the-lake  jobbers' 
excursion  to  Mainstee,  Mich.  The  house  of 
Kunde  received  valuable  publicity  by  its  dona- 
tion of  three  Columbia  machines  and  a  supply 
of  records  to  the  Milwaukee  companies  of  the 
Wisconsin  National  Guard  forming  the  First 
Wisconsin  Brigade  now  encamped  near  San 
Antonio,  Tex.  Letters  from  the  soldier  boys 
thanking  Mr.  and  Mrs.  Kunde  for  their  much 
appreciated  gift  are  still  coming. 

Harry  A.  Goldsmith,  secretary  of  the  Badger 
Talking  Machine  Co.,  135  Second  street,  re- 
cently was  elected  a  member  of  the  Milwaukee 
Press  Club.  Mr.  Goldsmith  is  a  former  news- 
paper man,  and  an  expert  writer  on  financial 
topics,  but  forsook  the  pen  to  job  the  Victor 
in' Wisconsin  and  Upper  Michigan  two  years 
ago. 

J.  H.  Becker,  manager  of  the  Victrola  de- 
partment of  the  Twelfth  street  store,  and  O. 
Meyer,  manager  of  the  same  division  of  the 
Mitchell  street  store  of  Edward  Schuster  & 
Co.,  Milwaukee,  have  been  spending  their  an- 
nual vacations  at  their  favorite  lakes  in  Wau- 
kesha county.  Mr.  Becker  spent  his  time  at 
Xagawicka  Lake,  and  Mr.  Meyer,  as  usual, 
went  to  Oconomowoc  Lake.  During  their  ab- 
sences, the  work  of  remodeling  the  Victrola 
departments  was  carried  on  with  extra  vigor 
and  rushed  to  completion.  T.  P.  Lehrner, 
general  manager  of  the  piano  and  talking  ma- 
chine interests  of  the  three  Schuster  stores,  is 
now  on  his  vacation. 

August  C.  Quentmeyer,  Premier  dealer  at 
Columbus,  Wis.,  showed  his  public  spirit  by 
donating  a  Premier  to  the  Columbus  Municipal 
Park  Commission  to  assist  in  raising  funds  re- 
quired for  building  an  ornamental  entrance  and 
otherwise  improving  the  city  park. 

D.  F.  Roate,  Algoma,  Wis.,  has  sold  his  stock 
of  musical  merchandise  and  will  retire. 

John  Feuerstein  is  a  new  piano  and  talking 
machine  dealer  at  Sturgeon  Bay,  Wis.  He 
will  handle  the  Victor  exclusively. 

The  business  of  the  Milwaukee  Talking  Ma- 
chine Manufacturing  Co.,  416-418  Fourth  street, 
has  been  incorporated  with  an  authorized  cap- 
ital of  $75,000.  Edward  Heaney  is  president 
and  Frank  A.  Welsand,  secretary.  The  incor- 
poration indicates  no  change  in  the  business  or 
policies  of  the  company. 

A.  J.  Boden,  Victor  dealer  at  Clintonville, 
Wis.,  drove  to  Milwaukee  in  his  new  car  to 
call  on  the  Badger  Talking  Machine  Co.  Mr. 
Boden  placed  a  large  order  for  fall  delivery. 

The  Pathephone  was  exhibited  by  the  Pathe- 
phone  Co.,  of  Wisconsin,  183  Fourth  street,  at 
the  recent  annual  convention  of  the  Wisconsin 
Retail  Jewelers'  Association.  Manager  Law- 
rence McGreal  was  in  charge  of  the  exhibit 
and  gained  a  number  of  fine  dealers  among  the 
jewelers.  The  Pathe  was  the  only  talker  rep- 
resented at  the  convention. 

"There  is  only  one  trouble,"  says  the  re- 
porter of  a  Berlin,  Wis.,  newspaper,  "with  the 
new  arrangement  at  Neumann  &  Hoyer's  drug 
store  and  ice  cream  parlor  since  Mr.  Doering 
sold  them  one  of  the  $250  Edison  phonographs. 
There  is  such  a  variety  of  excellent  music 
coming  from  the  instrument,  and  so  many  good 
things  to  eat  while  getting  the  good  music,  that 
one  is  liable  to  forget  that  there  is  work  to  be 
done." 

The  Hatten  Lumber  Co.,  New  London,  Wis., 
one  of  the  oldest  and  largest  logging  and  lum- 
bering companies  in  Wisconsin,  has  installed 
a  complete  Dictaphone  system  in  its  big  offices. 

G.  F.  Rueb,  president  of  the  Badger  Talking 
Machine  Co.,  135  Second  street,  has  returned 
from  a  two  weeks'  automobile  trip  through 
northern  Wisconsin  and  upper  Michigan  with 
his  family. 

The  Starr  phonograph  is  enjoying  a  fine  run 
of  business  in  Milwaukee  and  throughout  Wis- 
consin since  the  Hoeffler  Manufacturing  Co. 
took  on  the  wholesale  contract  for  this  terri- 
tory. 

"Jimmie"  Cox,  former  champion  speedway 
motorcyclist  of  the  country,  and  later  a  member 
of  the  retail  force  of  the  Badger  Talking  Ma- 
chine   Shop,  is  one  of  the   Milwaukee  music 


trades  men  now  on  the  Mexican  border  with 
the  Wisconsin  troops.  Mr.  Cox  has  been  de- 
tailed to  the  motorcycle  squad. 

Several  large  chair  and  furniture  factories  in 
Wisconsin  have  recently  made  advantageous 
contracts  for  the  manufacture  of  cabinets  for 
talking  machine  manufacturers,  and  much  ca- 
pacity is  being  turned  over  to  the  new  work. 
One  of  the  largest  producers  at  this  time  is  the 
Wisconsin  Seating  Co.,  New  London,  Wis., 
which  has  contracted  with  the  Edison  interests 
for  a  large  part  of  its  cabinet  requirements. 
The  Wisconsin  Chair  Co.,  Port  Washington, 
Wis.,  is  also  building  an  enormous  lot  of 
phonograph  cabinets  on  contracts. 

"We  have  experienced  a  summer  resort  busi- 
ness both  on  machines  and  records  that  is 
simply  wonderful,"  was  the  report  of  R.  H. 
Zinke,  manager  of  the  Badger  Talking  Ma- 
chine Shop.  Mr.  Zinke  said  there  was  still 
cause  for  complaint  on  the  shortage  of  ma- 
chines, but  records  are  coming  more  freely. 
Outside  of  summer  resort  business,  trade  is  sea- 
sonable, but  better  than  in  any  past  year.  The 


black  and  white  outing  room  told  of  in  the  last 
issue  of  The  World  has  made  such  a  decided 
hit  with  the  Badger's  trade  that  Mr.  Zinke  is 
now  working  out  a  Hawaiian  room,  furnished 
with  real  Hawaiian  materials  direct  from  the 
islands. 


DOMESTIC  CO.  ON  PACIFIC  COAST 


Walter  S.  Gray,  Pacific  Coast  manager  of  the 
Domestic  Talking  Machine  Co.,  Philadelphia, 
Pa.,  has  opened  headquarters  in  the  Chronicle 
Building,   San  Francisco. 


WILL  NOT  WHOLESALE  TALKERS 


Steinway  &  Sons,  New  York,  this  week  of- 
ficially denied  any  intention  of  wholesaling  the 
Clayola  talking  machine  to  any  Steinway  deal- 
ers who  might  desire  to  handle  this  machine. 
Steinway  &  Sons  will  handle  this  machine  in 
their  Middle  West  stores,  and  any  other  rumors 
in  connection  with  their  activities  in  this  direc- 
tion are  without  foundation. 


the  Spokane  Expert  School  of  Business,  has  "  other  fellow  never  thought  of  doing — and  didn't 
installed  a  Columbia  graphophone  in  his  school    do  when  he  was  told. 


Are  You  on  the  Border? 

Not  Mexico — but  on  the  border  of 
,  profits  or  no  profits.  To  keep  away 
the  no-profit  enemy,  be  well  armed 
with'  machines  and  records,  main- 
taining a  battery  of  the  different 
VictoiL^tyles  and  several  regiments 
of  records. 

Gately-Haire  Service 

Is  on  a  War  Footing 


It  is  ready  at  all  times  to  rush  to  your  assist- 
ance with  plenty  of  reinforcements,  so  you 
won't  waste  a  single  selling  shell.  No  gilt 
braid  or  frills  but  plenty  of  hard  work  and  a 
co-operation  that  has  had  the  experience  of 
war  campaigns  in  many  commercial  centres. 


Join  ihe  C~H  colors.  Service 
only  as  long  as  you  are 
satisfied. 

Gately-Haire 
Company,  Inc. 

JOHN  L.  GATELY,  Pre.. 

121  N.  Pearl  Street 

Sumner  Bldg. 

ALBANY 


ALBANY 

"for  capital  service 


)9  ■ 


NEED  WE 
SAY  MORE? 


THE  GATELY-HAIRE  CO.,  Inc 

JOHN  L.  GATELY,  President 


70 


THE    TALKING    MACHINE  WORLD 


1 3,000,000 

People  Attend  Movies  Daily 

Are  You  Reaching  This  Tremendous  Field? 


Our  animated  film  service  in  your  territory  identifies 
your  store  and  business  with  the  enormous  drawing 
power  of  the  Victor  National  Publicity. 


This  film  service  is  another  of  our  valuable  "Helps  to  Dealers." 

Write  for  particulars. 

Chicago  Talking  Machine  Company 

Victor  Distributors 

12  No.  Michigan  Avenue      •'.  •       '  .  *      #  .  '  Chicago 


THE    TALKING    MACHINE  WORLD 


71 


From  Our  Chicago  Headquarters 


E.  P.  VAN  HARLINGEN,  Manager 
HENRY  S.  KINGWILL.  Associate 


World  Office 
Consumers'  Bldg.,  220  South  State  St.,  Chicago 
Telephone:  Wabash  5774 


Chicago,  III.,  August  7. — It's  really  getting 
monotonous,  this  writing  reviews  of  conditions 
in  the  talking  machine  trade.  There  is  so  lit- 
tle change  from  month  to  month.  It's  just 
the  same  old  story — business  showing  a  notable 
increase  over  the  corresponding  month  of  the 
preceding  year — a  continued  shortage  of  goods 
notwithstanding  continually  increasing  the  out- 
put of  the  factories.  Record  stocks  are  in  ex- 
cellent condition  and  demands  on  them  show 
that  the  dealers  are  doing  considerable  busi- 
ness right  in  the  midst  of  the  heated  term. 
Never  in  the  history  of  the  trade  have  dealers 
generally  placed  their  fall  orders  so  early.  Al- 
though some  of  the  jobbers  for  the  old  estab- 
lished companies  seemed  to  be  a  little  per- 
turbed for  a  while  over  the  influx  of  the 
host  of  new  talking  machine  manufacturers, 
they  are  inclined  to  look  at  the  matter  in  a 
very  philosophical  manner  now.  Instead  of  a 
reduction  in  business  it  is  steadily  increasing  at 
a  wonderful  rate.  It  is  evident  that  this  is 
going  to  continue,  although  the  new  concerns 
will  also  sell  a  lot  of  machines — those  that 
are  conscientious  regarding  their  product  and 
who  pursue  legitimate  sales  methods.  It  sim- 
ply means  that  the  consumer  is  going  to  be 
worked  more  intensively  than  ever  before  be- 
cause there  will  be  so  many  more  dealers  after 
him,  and  this  educational  process  will  increase 
vastly  the  number  of  purchasers.  That's  the 
view  being  taken  by  veterans  in  the  distribut- 
ing field,  and  it  is  no  doubt  the  correct  one. 
Displays  Dealers  Efficiency  Devices 

Important  changes  are  being  made  in  the  ex- 
tensive quarters  of  the  Chicago  Talking  Ma- 
chine Co.,  at  12  North  Michigan  avenue  with 
a  view  to  giving  visiting  dealers  practical  dem- 
onstrations of  the  various  efficiency  devices  and 
methods  originated  by  the  company  with  a 
view  to  enabling  the  dealer  to  systematize  and 
organize  his  business  on  the  best  possible 
basis.  The  company's  repair  department  has 
been  housed  in  a  well-lighted  enclosure  and 
made  a  model  department  in  every  way,  in 
point  of  equipment,  cabinets  for  repair  parts, 
accessories,  etc.  The  shipping  department  has 
been  put  on  dress  parade  so  to  speak,  and  deal- 
ers are  invited  to  inspect  it  and  learn  how  the 
systems  there  employed  can  be  adapted  to  their 
own  business.     Immediately  opposite  the  dem- 


onstrating booths  in  the  main  warerooms  an  ad- 
dition to  the  efficiency  and  service  department 
is  being  established,  in  the  way  of  a  room 
12x10  feet  in  size  in  which  the  various  forms 
and  systems  supplied  by  the  company  will  be 
placed  before  the  dealer  in  actual  operation,  such 
as  the  Tomaco  record  racks  for  dealers  with 
the  stock  envelope  signals  for  automatically 
keeping  track  of  condition  of  stock  and  of 
good  and  slow  selling  records,  etc.  On  a  con- 
venient table  will  be  the  Tomaco  stock  book 
for  ordering  records,  while  the  monthly  window 
card  service  and  other  advertising  matter  will 
be  appropriately  displayed. 

To  Open  Woodlawn  Pathe  Shop 

R.  E.  Rundell,  formerly  sales  manager  of  the 
Pathe-Pathephone  Co.,  of  Illinois,  which  was 
recently  withdrawn  from  business  and  whose 
offices  were  taken  over  by  the  phonograph  divi- 
sion of  the  Hallet  &  Davis  Piano  Co.,  will 
enter  the  retail  business  and  will  open,  about 
September  1,  the  Woodlawn  Pathe  Shop  at  1314 
East  Sixty-third  street.  Mr.  Rundell  will  have 
associated  with  him  in  his  new  venture  H.  D. 
Blodgett,  formerly  of  the  State  Street  Pathe- 
phone  Shops. 

Cable-Nelson  Catalog  Issued 

The  Cable-Nelson  Piano  Co.,  of  Chicago,  has 
made  its  first  formal  announcement  of  the 
"Cable-Nelson  talking  machine"  through  the 
medium  of  a  neat  little  brochure  that  gives  a 
concise  but  very  clear  and  complete  description 
of  the  machine  and  the  parts  that  go  into  it.  An 
illustration  of  the  model  factories  of  the  com- 
pany at  South  Haven,  Mich.,  is  also  included  in 
the  booklet. 

Sonora  Takes  Additional  Space 

Thomas  R.  Johnson,  in  charge  of  local  ac- 
tivities of  the  Sonora  Phonograph-  Corporation, 
announces  that  the  company  has  taken  the  en- 
tire second  floor  of  the  building  at  320  South 
Wabash  avenue,  where  the  concern  is  now  lo- 
cated on  the  top  floor.  The  new  space  will 
be  almost  entirely  used  for  wareroom  space, 
although  a  demonstration  room  in  which  to 
demonstrate  the  Sonora  to  dealers  may  be  lo- 
cated there  also.  The  new  space  amounts  to 
between  four  and  five  thousand  square  feet, 
and  should  be  a  great  help  to  the  Chicago  dis- 
tributing center  especially  with  the  approach 
of  the  busy  holiday  season.     According  to  Mr. 


Johnson  the  summer  season  has  pr.oved  to  be 
anything  but  dull  this  year,  and  says  his  books 
show  a  doubling  of  business  over  last  year. 
Completes  Important  Deals 
H.  A.  Yerkes,  division  superintendent  of  the 
Columbia  Graphophone  Co.,  is  doing  much 
traveling  nowadays,  and  in  the  past  month  has 
consummated  several  important  deals  involv- 
ing the  wholesale  distribution  of  Columbia 
goods  from  several  pivotal  points  in  the  ex- 
tensive territory  under  his  jurisdiction.  He 
recently  made  a  trip,  including  Denver,  Salt 
Lake  City,  Omaha  and  Lincoln.  At  Salt  Lake 
City,  he  arranged  for  an  extension  of  opera- 
tions of  Dalzell  Bros.,  operating  at  Denver  as 
jobbers  under  the  name  of  the  Columbia  Stores 
Co.  They  will  open  another  distributing  point 
at  Salt  Lake,  and  have  secured  commodious 
exclusive  wholesale  quarters  in  the  Dooley 
Block.  They  will  also  specialize  on  the  Dicta- 
phone. 

On  his  return  from  the  West  Mr.  Yerkes 
went  to  New  Orleans.  As  a  result  of  his  visit 
the  Columbia  Co.  will  withdraw  from  the  re- 
tail business  in  the  Crescent  City,  devoting 
their  energies  to  the  dealers.  Exclusive  whole- 
sale quarters  have  been  secured  in  a  large  build- 
ing on  Canal  street,  and  it  will  be  fitted  up  in 
a  manner  enabling  them  to  care  for  the  wants 
of  dealers  in  that  section  in  a  more  efficient 
manner  than  ever. 

Starting  Right 

Miss  Elizabeth  M.  Shaw,  for  some  years 
with  the  Chicago  Talking  Machine  Co.,  and 
one  of  as  pulchritudinous  a  group  of  young 
women  as  can  be  found  out  of  captivity,  sur- 
rendered her  liberty  last  month  and  married 
Lloyd  McLean  Thomas,  a  prominent  young 
business  man  of  Little  Rock,  Ark.  The  wed- 
ding gifts  were  many,  but  none  were  more 
prized  than  a  Victrola  and  records  from  her 
former  employers.  The  standard  of  musical 
culcha  will  be  rigidly  maintained  at  the  C.  T. 
M.  Co. 

Mr.  Creed  hopes  that  Miss  Shaw's  example 
will  not  prove  contagious,  but  the  gleam  of  dia- 
monds from  feminine  fingers  gives  rise  to  seri- 
ous doubts. 

New  Stores  and  Departments 

The  South  Shore  Talking  Machine  and  Lamp 
Shop  is  the  name  of  a  new  concern  that  has 
opened  very  handsome  quarters  at  6719  Stony 
Island  avenue.    They  handle  Columbia  goods. 
(Continued  on  page  73) 


THE  WADE 


THE  PRACTICAL 
Fibre  Needle  Cutter 


THE  WADE 


The  WADE  embodies  the  right  principle,  worked  out  through  long  experience.  It.  is  simple,  durable  and  accurate.  It  trims  the 
needle  at  an  angle  resulting  in  the  best  tone.    The  WADE  cutters  are  made  of  the  best  steel  and  are  absolutely  guaranteed. 


Fibre 
Needle 

Cutter  No.  Z 


The  WADE  has  a  self- 
acting  stop,  which  pre- 
vents waste  and  enables 
one  to  get  from  12  to  15 
perfect  playing  points 
from  one  fibre  needle. 
No.  2  has  a  double  action, 
making  it  especially  easy 
to  operate.  No.  1  is  a 
very  popular  cutter  which 
has  given  excellent  serv- 
ice. You  save  more  than 
double  the  price  of  the 
Wade  in  the  repointing 
of  the  first  50c.  worth  of 
needles. 


The  Wade 


Fibre 

Needle 


Cutter  No.  1 


RETAIL  PRICES— No.  1,  $1.50;  No.  2,  $2.00 

Order  from  your  regular  Dis- 
tributor — we  sell  to  Jobbers  only 


WADE  &  WADE, 


3807  Lake  Park  Ave. 
CHICAGO,  ILL. 


72 


THE    TALKING    MACHINE  WORLD 


Turn  that  interest 
into  sales! 


DURING  the  Summer  thousands  of  people  have  had 
their  interest  aroused  in  the  Victrola,  at  camp,  at 
the  lakes,  sea  shore,  their  neighbors'  or  similar  places. 
Prepare  for  these  people  now  while  they  feel  the  effects 
of  that  "Buying  Influence."  They  will  greatly  increase 
your  volume  of  business. 

An  up-to-date  stock  and  a  constant  supply  of  the  latest 
releases  is  what  will  interest  them. 

Lyon  &  Healy  have  the  largest  jobbing  stock  of  Victor 
Records  in  the  country.  We  have  a  Half  Million 
Records  ready  for  immediate  shipment. 

Our  specialty  is  SERVICE.  We  make  quick  deliveries. 
Our  Victor  Stocks  are  always  as  complete  as  possible  in 
every  detail,  including  many  quick  selling  accessories. 

Our  SERVICE  includes  sales  helps  which  make  a 
dealer's  store  distinctive,  sales  helps  which  develop 
business  and  increase  profits. 

Enjoy  the  advantages  of  buying  all  of  your  musical  goods 
from  one  house;  it  means  one  order,  one  shipment,  one 
transportation  charge,  and  a  saving  in  freight  as  well. 


LYON  &  HEALY 


World's  Foremost  Music  House 


Wabash  Ave.  and  Jackson  Blvd. 
CHICAGO 


THE    TALKING    MACHINE  WORLD 


73 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  71) 


Hassmer  Bros.,  piano  merchants  (90S  Bel- 
mont avenue),  have  added  a  talking  machine 
department,  specializing  on  Columbia  goods. 

Nielsen  &  Lesher,  1961  North  Halstead  street, 
have  added  Columbia  graphophones. 

The  Goldberg  Furniture  Co.,  who  conduct 
several  stores  in  Chicago,  have  opened  a  new 
one,  and  their  largest,  at  3014-20  Lincoln  ave- 
nue. It  has  a  frontage  of  1010  feet  and  has  a 
well  equipped  Columbia  department  as  have 
their  other  establishments. 

The  Kennedy  Furniture  Co.  have  opened  a 
new  store  at  3948  West  Twelfth  street.  They 
will  handle  the  complete  Columbia  line  and  are 
putting  up  two  demonstration  booths. 

Other  dealers  who  have  added  the  Columbia 
line  exclusively  include  S.  Olkenitzky,  music 
dealer,  8453  Burley  avenue,  Chicago. 

The  Central  Music  Co.  is  the  name  of  a  new 
concern  just  opening  a  music,  piano  and  talk- 
ing machine  store  at  5621  West  Twenty-second 
street,  Cicero.  Richard  Navatny  and  Joseph 
Chlebecek  are  the  proprietors.  They  have  ar- 
ranged for  the  Columbia  line. 

Tells  About  English  Conditions 

Frank  Samuel,  general  manager  of  Barnett 
Samuel  &  Sons,  Ltd.,  of  London,  made  some  in- 
teresting revelations  regarding  the  effect  of  the 
great  war  on  the  English  music  trades  in  a  chat 
with  The  World  this  month.  Mr.  Samuel's  pres- 
ence in  America  at  this  time  is  mainly  due  to 
the  absolute  necessity  for  a  respite  from  the 
overwork'  and  mental  strain  experienced  since 
the  outbreak  of  the  war. 

The  house  of  Barnett  Samuel  &  Sons,  Ltd., 
was  established  in  1832  and  Frank  Samuel  is  a 
grandson  of  the  founder.  When  the  war  started 
there  were  four  men  by  the  name  of  Samuel  in 
charge  of  the  destinies  of  the  old  house — two 
brothers  and  two  cousins.  All  of  them  with 
the  exception  of  Frank  Samuel,  who  was  se- 
lected to  stay  in  charge  of  the  business  and 
look  after  government  contracts,  enlisted. 
Edgar  Samuel,  a  lieutenant  in  charge  of  the 
bomb  corps,  was  killed  in  France  in  January. 
The  other  two  are  still  at  the  front.  The  com- 
pany manufacture  the  Boyd  pianos  and  the  Boyd 
Pistonola  player-pianola.  The  latter  created  a 
great  deal  of  interest  when  it  was  exhibited  in 
Chicago  two  or  three  years  ago.  The  com- 
pany also  make  band  instruments  and  drums 
on  a  large  scale  and  handle  small  goods  of  all 
descriptions.  They  publish  an  enormous  cat- 
alog, handsomely  illustrated,  with  color  process 
cuts  and  do  a  large  trade  with  the  colonies. 
In  the  last  three  years  they  have  supplied  some- 
thing like  12,000  drums  to  the  British  army  and 
the  drum  shop  is  the  only  portion  of  the  plant 
which  has  not  been  hampered  because  of  en- 
listments. It  has  been  to  the  interest  of  the 
government,  of  course,  to  keep  that  department 
working  in  force.  They  have  also  sold  a  large 
number  of  trumpets  of  the  national  army  design 
to  the  British  government. 

Besides  their  other  musical  instrument  ac- 
tivities Barnett  Samuel  &  Sons  have  long  been 


an  important  factor  in  the  talking  machine 
manufacturing  field.  In  April  of  1913  they 
brought  out  the  "Decca,"  an  interesting  ma- 
chine which  folds  up  into  valise  form,  much 
after  the  fashion  of  the  folding  organs  known 
to  the  American  market.  This  was  not  a  cheap 
machine  as  English  prices  go,  ranging  from 
five  to  ten  pounds  retail.  It  was  designed 
originally  for  the  summer  resort  trade,  but 
when  four  months  later  the  war  broke  out  the 
house  was  quick  to  see  the  value  of  the  machine 
as  a  means  of  furnishing  musical  entertainment 
and  diverting  the  mental  tension  of  the  sol- 
diers in  the  trenches.  A  strong  advertising 
campaign  was  started  in  the  daily  papers  and  in 
periodicals  advising  people  to  send  a  "Decca" 
to  the  boys  at  the  front.  So  far  about  40,000 
of  these  machines  have  been  sold  for  that 
purpose.  Mr.  Samuel  says  that  the  talking  ma- 
chine business  among  the  stay-at-homes  in 
England  is  remarkably  good,  and  that  there  is 
a  greater  proportion  of  the  higher  grade  goods 
sold  than  ever  before.  The  reason  for  this  is 
dual.  In  the  first  place  there  has  been  a  shut- 
ting off  of  competition  of  cheap  foreign  ma- 
chines and  the  remarkable  salaries  paid  to  both 
men  and  women  in  the  munition  factories  have 
made  them  large  purchasers  of  what  are  usually 
termed  luxuries. 

Has  Fine  Summer  Home 
C.  F.  Baer,  manager  of  the  Chicago  office  of 
the  Columbia  Phonograph  Co.,  gave  a  little 
"party"  Sunday  to  a  few  of  his  friends  in  cele- 
bration of  the  completion  of  his  fine  new  sum- 
mer home  on  Lake  Kathryn,  near  Antioch,  111. 


C.  F.  Baer's  Summer  Home 

It  stands  on  the  site  of  the  less  pretentious  cot- 
tage which  he  has  had  there  for  several  years, 
and  is  one  of  the  most  beautiful  and  best 
equipped  houses  on  the  lake.  Mr.  Baer  can  spend 
Thanksgiving  and  Christmas  there,  if  he  chooses, 
as  it  is  most  substantialy  built,  and  besides 
screened  sleeping  porches,  bathroom  and  all 
summering  conveniences,  has  electric  lights  and 
hot  water  heat.  In  the  photograph  taken  Sun- 
day and  here  reproduced  are  seen  Mr.  and  Mrs. 
Baer  and  the  two  little  Baers  in  the  foreground, 
while  the  trio  in  the  rear  consists  of  Arthur 
Boland,  Fred  Binger  and  R.  G.  Winter,  all  of  the 
Columbia  forces.  Ed.  Blimke,  of  the  Chicago 
office,  was  off  fishing  while  the  picture  was  be- 


"The  last  word"  in  re-creation  of  music.  Produced 
by  the 

"Orotund"  Sound-Box 


Dealers   should   handle   the   "Orotund"    outfits  to 
make  their  machines  universal  in  playing  all  records. 
Sample  price  to  dealers  $3.50,  cash  with  order. 
Please  mention  make  of  machine  when  ordering. 

COMBINATION  ATTACHMENT  CO. 

524  Republic  Bldg.  CHICAGO.  ILL 


ing  taken  and  W.  W.  Parsons,  a  former  Colum- 
bia man,  but  now  of  the  FlexiFile  Sales  Co., 
was  operating  the  camera. 

Talking  Machine  Shop's  New  Home 
The  Talking  Machine  Shop  will  occupy  its  new 
home  at  234  South  Wabash  avenue,  around  the 
first  of  September.  Though  the  whole  build- 
ing is  leased  by  the  company  only  two  floors 
will  be  occupied  by  them.  On,  the  first  floor 
there  will  be  a  reception  room,  record  sales, 
and  record  stock  room.  The  machine  sales 
room  will  be  on  the  second  floor  in  addition  to 
six  more  record  sales  rooms,  office,  and  recep- 
tion room. 

Lyon  &  Healy  Field  Day 

Six  hundred  store  and  factory  employes  of 
Lyon  &  Healy  and  all  the  officers  and  depart- 
ment heads  took  Ravinia  Park  by  storm  Satur- 
day, July  29.  Transportation  and  all  expenses 
were  borne  by  the  house,  and  a  delightful  lunch 
was  served  in  the  casino  and  on  tables  spread 
under  the  trees.  In  the  afternoon  a  magnificent 
concert  by  the  famous  Chicago  Symphony  Or- 
chestra was  enjoyed,  and  after  that  everybody 
adjourned  to  the  magnificent  athletic  field  where 
the  baseball  enthusiasts  of  the  talking  machine 
and  sheet  music  departments,  joined  battle  in  a 
contest  to  decide  the  supremacy.  As  is  usual 
in  many  such  contests,  the  victory  did  not  come 
to  those  who  were  in  the  lead  at  the  start,  and 
the  skillful  battery  enabled  the  "Victrolas"  to 
carry  away  the  laurels.  During  the  luncheon 
Miss  S.  G.  Lessick,  of  the  Victor  record  de- 
partment, sang,  and  the  L.  &  H.  saxaphone  quar- 
tet gave  several  numbers. 

Those  who  stayed  for  the  evening  concert  had 
the  pleasure  of  hearing  Mabel  Garrison,  of  the 
Metropolitan  Opera  Co.,  and  whose  Victor  rec- 
ord of  the  "Doll  Song"  from  the  "Tales  of 
Hoffman,"  and  which  she  has  sung  at  Ravinia, 
is  meeting  with  a  big  sale. 

"PlayRite"  Motors  in  Demand 

The  American  Phonoparts  Co.  reports  a  re- 
(Continued  on  page  75) 


THE   COVER  WITHOUT  A  CATCH 


THE  COVER  THAT  NEEDS  NO  CATCH 

IT  needs  no  catch  simply  because  it  catches  itself. 
That  is,  it  is  self-controlled.    Its  own  weight,  re- 
>  acting  upon   itself   through  simple  mechanical 
principles,  robs  it  of  its  weight.  Thus  it  makes  fingers, 
records  and  the  top  itself  safe  from  being  shattered  by 
dropping. 

Simple,  safe  and  easily  applied.    An  effective  talk- 
ing point  and  a  great  feature. 

Showing  How  It  Operates 

CHICAGO  HINGED  COVER  SUPPORT  &  BALANCE  CO.,  144  S.  Wabash  Ave.,  CHICAGO 


74 


THE    TALKING    MACHINE  WORLD 


The  Mandel  Phonograph 
A  New  Entry 


It  is  not  an  ordinary  talking  machine,  nor  is 
it  an  assembled  product  constructed  merely 
to  sell. 

But'the  MANDEL  Phonograph  is  a  high- 
grade  instrument,  every  part  of  which  is 
made  by  us  in  our  big  phonograph  factories 
in  Benton  Harbor,  Mich.,  and  Chicago,  111. 

Yes,  it's  a  masterpiece,  not  only  in  crafts- 
manship but  in  its  performance  as  well. 

The  dealer  who  understands  the  value  of 
consumer  service,  has  a  strong  grip  on  the 
underlying  principles  of  successful  selling. 

Consumer  service  is  what  you  give  with  the 
MANDEL  Phonograph.  Its  chief  appeal  is 
low  price  to  the  consumer,  yet  low  price  that 
is  consistent  with  high  quality — quality 
which  demonstrates  that  not  a  detail  was 
overlooked  in  making  the  MANDEL  a 
Phonograph  that  is  good  to  the  eye  and  ear. 

And  for  the  dealer  the  MANDEL  line 
earns  profits  unusually  large.  This  is 
prompted  by  a  liberal  policy  that  will  secure 
the  right  kind  of  co-operation  between  us 
and  our  dealers — co-operation  that  spells 
large  sales  and  mutual  profits. 

Beauty,  massiveness,  refinement,  true  repro- 
ductive powers — these  and  more  we  claim 
for  the  MANDEL  Phonograph. 

Our  exceptional  equipment  has  enabled  us  to 
prepare  adequately — we  can  actually  make 
immediate  deliveries. 

Write  for  further  details  and  our  liberal 
terms. 


:!iiiiii!iiitiiiiiiiiiiiiiiiiiiiiniimiiniimtii 


The  Mandel  Manufacturing  Co. 

General  Offices : 

DEPT.  A 

501-511  LAFLIN  STREET,  CHICAGO,  ILL. 


Mandel,  No.  2 

Price,  with  Spring  Motor  $30.00 

Price,  with  Electric  Motor   45.00 


Cabinet  in  genuine  mahogany  or  quar- 
ter-sawed oak.  Size  of  cabinet  is  20 
inches  long,  15%  inches  high,  and  17 
inches  wide.  Equipped  with  spring 
motor  or  electric  motor.  Has  10-inch 
turntable. 


Mandel,  No.  3 

Price,  with  Spring  Motor  $  90.00 

Price,  with  Electric  Motor   105.00 

The  size  of  this  cabinet  is  48  inches 
high,  23  inches  deep,  and  32  inches 
wide.  Made  in  genuine  mahogany  or 
;  quarter-sawed  oak.  Special  finishes 
'if  desired.  Has  two  shelves  for  rec- 
'  ord  albums  and  fifty  individual  up- 
i  right  record  compartments.  Hardware 
highly  nickeled. 

Equipped  with  double  spring  motor 
or  electric  motor  operating  on  direct 
or  alternating  current  and  on  all  volt- 
ages from  100  to  125,  also  200  to  250 
volts.  12-inch  turntable.  Equipped  with 
tone  graduator  for  increasing  and  di- 
minishing the  volume  of  sound.  Re- 
producer, tone  arm,  sound  chamber, 
speed  regulator,  brake — are  all  that 
can  be  desired  in  a  high-grade  phono- 
graph. 


THE    TALKING    MACHINE  WORLD 


75 


GET  THIS  CATALOGUE 

before  you  take  a  step  toward  selling  Talking  Machines 

Competition  is  keen  in  the  Talking  Machine  field,  and  the  EMPIRE  is  the 
one  machine  that  can  cut  out  competition  for  you. 

This  beautiful,  instructive  book  describes  our  entire  novel  dealer  proposi- 
tion, and  the  finest,  biggest  values,  most  profitable  line  of  Talking  Machines 
ever  put  out — the 

EMPIRE 

the  machine  that  plays    any  record 

The  EMPIRE  has  every  improvement  found  on  any  Talking  Machine,  and 
many  exclusive  features.  These,  together  with  the  wide  selections  of  models 
and  prices,  make  the  EMPIRE  the  easiest  and  quickest  selling  machiue  in 
the  field. 

Don't  delay — for  the  sake  of  your  prestige  and  profits  send  for  a  copy  of 
this  Catalog  now. 

Just  ask  us  to  send  you  our  new  catalogue  of  EMPIRE  TALKING 
MACHINES  and  complete  information  regarding  our  proposition  and  real 
dealer  helps.    There  is  no  obligation  on  your  part. 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  73) 


markable  increase  in  interest  upon  the  part  of 
the  trade  in  its  "PlayRite"  electric  motor.  "The 
trade  seems  to  be  more  optimistic  than  ever  over 
the  future  of  the  electrically  driven  phonograph 
and  our  business  in  this  direction  is  increasing 
very  rapidly,"  said  S.  S.  Schiff  recently.  "Our 
motor  attains  an  even,  steady  speed  without 
making  condensers  or  transformers  necessary. 
No  rheostats  are  necessary  to  regulate  its  speed. 
We  claim  that  it  eliminates  spring  troubles,  is 
noiseless,  will  not  blow  fuses  and  costs  but  a 
cent  a  week  to  operate.  Those  manufacturers 
who  are  equipping  with  the  electric  motor  seem 
satisfied  that  they  are  building  for  the  future  in 
marketing  an  electric-driven  machine.  As  for 
ourselves  we  have  unbounded  faith  in  the  elec- 
tric's  future  and,  of  course,  in  the  future  of  the 
'PlayRite'  motor  in  particular."  An  interesting 
announcement  from  this  company  appears  on 
page  77. 

Exhibits  at  Furniture  Show 

There  were  quite  a  few  talking  machine  ex- 
hibits at  the  furniture  show  in  the  big  permanent 
building  on  Michigan  avenue  last  month. 

The  Vitanola  Talking  Machine  Co.  had  an 
extensive  showing  of  their  line  and  opened  a 
number  of  new  accounts  as  a  result. 

The  Wisconsin  Chair  Co.,  of  Port  Washing- 
ton, Wis.,  showed  the  new  Dennett  talking  ma- 
chine named,  after  the  president  of  the  company. 
An  unique  feature  is  that  the  machine  is  so  con- 
structed that  the  record  files  are  in  the  upper 
part  of  the  cabinet  making  it  possible  to  pro- 
cure and  replace  them  without  bending.  Un- 
usual size  and  length  of  horn  and  consequent 
volume  and  sonority  of  tone  is  claimed.  Other 
exhibits  were  those  of  the  Lyraphone  Co.,  of 
New  York,  and  of  Schram  Bros,  and  M.  J. 
Foyer,  both  of  Chicago. 

B.  B.  C.  Conference 

The  Brunswick-Balke  Collender  Co.  held  a  big 
conference  at  their  Muskegon,  Mich.,  factories 
last  week.  Over  a  hundred  and  fifty  department 
and  sales  managers  from  all  over  the  country 
were  in  attendance.  They  were  shown  through 
the  phonograph  and  other  plants  and  listened  to 
lectures  by  superintendents  and  technical  men. 

Special  attention  was  naturally  given  to  the 
Brunswick-Pathe  phonograph,  as  this  is  one  of 
the  company's  latest  and  most  important  depar- 
tures.   Martin  Nystrom,  manager  of  the  talking 


For  REPAIR  PARTS 

OF  ALL  KINDS  WRITE  ME 
at  my  new  location 

180  North  Dearborn  St. 
CHICAGO 

Repair  parts  bought  and  sold. 
Expert  Repairing  a  Specialty. 

Charles  Bryan 


machine  department,  gave  a  whole  day  to  the 
crowd  which  was  very  enthusiastic  over  the  ex- 
haustive demonstrations  of  the  Brunswick- 
Pathephone  and  Pathe  records.  The  construc- 
tional and  accoustic  features  of  the  machine  were 
fully  explained  and  sales  campaigns  formulated. 

The  company  is  preparing  to  open  handsome 
and  well  equipped  wholesale  and  retail  ware- 
rooms  on  the  ground  floor  of  a  building  a  few 
doors  north  of  the  company's  general  offices  at 
623-33  South  Wabash  avenue.  Ivan  L.  Web- 
ster, who  has  been  with  the  Pathe  since  the  line 
was  opened  in  Chicago,  is  in  charge  of  the  record 
department. 

Personals 

C.  E.  Goodwin,  general  manager  of  the  Phono- 
graph Co.,  after  spending  several  days  in  Charle- 
voix, Mich.,  golfing  with  Gustave  Babson,  has 
gone  to  Duluth  to  finish  up  his  vacation.  He 
will  return  about  the  19th.  When  he  returns,  his 
assistant,  D.  L.  Dubois,  will  go  on  an  automo- 
bile trip  among  the  fishing  grounds  of  Wiscon- 
sin. Wm.  H.  Guild,  wholesale  traveler  for  the 
Phonograph  Co.,  is  spending  his  vacation  in 
Michigan.  A.  D.  Wayne,  retail  manager,  leaves 
next  week  for  a  fortnight's  vacation  at  Eagle 
Lake,  Wis. 

Charles  F.  Winegar,  general  sales  manager  of 
the  Chicago  Hinge  Cover,  Support  and  Balance 
Co.,  has  returned  to  Chicago  after  a  sojourn 
among  Eastern  trade  during  which  he  had  his 
headquarters  at  the  New  York  office.  Mr. 
Winegar  will  spend  some  little  time  visiting  im- 
portant prospects  in  the  West  and  for  the  pres- 
ent can  be  reached  most  directly  at  the  Chicago 
office.  The  company  has  made  splendid  prog- 
ress with  its  specialty  which  is  now  being  in- 
corporated in  the  product  of  about  a  score  of 
talking  machine  manufacturers. 

George  Davidson,  of  the  Talking  Machine 
shops,  is  accompanied  by  his  wife  and  several 
friends  on  an  auto  trip  to  Denver.  He  is  ex- 
pected back  about  the  15th  of  the  month. 

S.  O.  Wade,  of  Wade  &  Wade,  makers  of  the 
Wade  fibre  needle  cutters,  spent  considerable 
time  in  the  East  after  the  jobbers'  convention. 
He  was  accompanied  by  Mrs.  Wade,  and  they 
were  the  guests  at  Buffalo  for  several  days  at 
the  home  of  B.  M.  Andrews,  of  the  house  of 
W.  D.  Andrews.  Distributors  in  New  York, 
Philadelphia,  Boston  and  other  points  were 
visited,  and  some  excellent  orders  for  the  firm's 
product  secured.    Mr.  Wade  is  now  in  Iowa. 

Will  Knabe,  vice-president  of  the  Knabe  Bros. 
Co.,  of  Cincinnati,  O.,  makers  of  the  Knabe- 
Crystola  line  of  talkers,  was  in  Chicago  this 
week  in  conference  with  Al.  Bruckner,  local  rep- 
resentative. 

Fred  A.  Siemon,  manager  of  the  talking  ma- 
chine department  of  the  Rudolph  Wurlitzer  Co.'s 
Chicago  branch,  is  on  a  vacation  that  he  is 
spending  at  Delavan  Lake,  Wis. 

George  Chopin,  manager  of  the  talking  ma- 
chine department  of  the  Bry-Block  Mercantile 
(Continued  on  page  77) 


Ittctics  tic 


"MODEL  J"  $100,  (Electric  Motor) 

8 Eight  New  Patented  Q 
IMPROVEMENTS  O 

affecting  every  vital  part  of  a  Talking  Ma- 
chine and  reproduces  perfect  disc  records 
of  all  makes. 

NATURAL  AS  LIFE 

The  Majestic  improved  features  are 
No.  1.  MAJESTIC  REPRODUCER 

"Natural  as  Life" 
No.  2.  MAJESTIC  "SURFACE" 
SILENCER 
eliminates  scratching 
No.  3.  MAJESTIC  ADJUSTABLE  TONE- 
ARM 

plays  any  make  disc  record. 
No.  4.  MAJESTIC  AUTOMATIC-STOP 

correct  and  positive. 
No.  5.  MAJESTIC  MODULATOR 

does  not  choke  nor  muffle. 
No.  6.  MAJESTIC  DOUBLE  &  TRIPLE 
TONE-CHAMBERS 

Tone  voluminous,  not  tense. 
No.  7.  MAJESTIC  REVOLVING  RECORD 
FILING  SYSTEM 

easy  to  reach. 
No.  8.  MAJESTIC  ELECTRIC  MOTORS 

adaptable  any  current. 

Prices:  $50,  $75  Spring  Motors 
$100,  $150,  $200,  Electric  Motors 

Dealer's  territories  now  being  allotted 
Built  by 

Majestic  Phonograph  Co. 

McCIure  Building     218  S.  Wabash  Avenue,  Chicago 


76 


THE    TALKING    MACHINE  WORLD 


Dealers  Who  Sell  Small  Machines 


No.  752— Cabinet  35  inc.  high.  Top  17  x  17  in.  Felt-lined 
compartments  holding  72  records.  Wood  rack  compartments 
holding  132  records.  Index  system,  needle  holder,  etc.  Used 
for  small  machines  generally.     Finished  in  Oak  or  Mahogany. 


Should  and  can  easily  make  large 
additional  profits  by  disposing  of  a 
a  SALTER  cabinet  with  every 
machine  sale. 

Machine  owners  must  have  a  place 
to  put  records  and  they  must  have 
something  to  set  the  machine  upon. 

They  realize  that  and  think  of  it  at 
once.  Here  is  where  the  cabinet 
sale  comes  in  and  invariably  it  comes 
quickly ! 

There  is  nothing  easier  to  sell  in  a 
situation  of  this  sort  than  a  good 
cabinet  and  especially  one  of  the 


Salter  Felt-Lined  Cabinets 


They  come  in  a  large 
number  of  styles  and  sizes 
and  in  different  finishes. 

There  is  no  small  machine 
that  a  SALTER  cabinet  will 
not  accommodate.  There 
is  no  machine  that  is  too 
good  for  a  SALTER  cabi- 
net and  there  is  no  purchas- 
er who  is  not  impressed 
immediately  with  SALTER 
quality. 

Here  are  two  styles  that  fairly 
sell  themselves. 

Wake  up  your  salesman  on  this, 
get  our  catalogs  and  start  right  in! 


1 


No.  166.— Height,  30  in. ;  top, 
25  x  20  in.  Records  can  be  laid  on 
front  when  open.  Felt-lined  com- 
partments hold  52  records.  Wood 
rack  holds  96.  Any  color  in  Ma- 
hogany or  Oak. 


SALTER  MFG.  CO. 


337-349  N.  OAKLEY 
BLVD. 


CHICAGO 


ORIGINATORS  OF 
FELT-LINED  CABINETS 


THE    TALKING    MACHINE  WORLD 


77 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  75) 


Co.,  of  Memphis,  Tenn.,  and  E.  T.  Anderson, 
of  the  Cable  Music  House,  of  Rock  Island, 
111.,  were  recent  visitors  to  the  local  talking 
machine  trade. 

H.  R.  Fitzpatrick,  Lyon  &  Healy  traveler  in 
Michigan  and  Indiana,  and  H.  Royer  Smith. 
L.  &  H.  booster  in  Illinois,  are  back  in  their 
territories  following  enjoyable  vacations.  J. 
E.  Meagher,  Lyon  &  Healy  ambassador  in  Wis- 
consin, is  spending  a  vacation  in  the  East. 

Rumors  are  around  that  Frank  Johnson,  of 
the  Talking  Machine  Shops,  is  to  be  married 
ere  long.  The  only  possible  clue  to  the  lady's 
name  is  found  in  the  fact  that  the  young  Romeo 
is  always  playing  a  record  with  something  in 
it  about  "Marguerite." 

Edward  Williams,  Bloomington,  Ind.,  and 
Mr.  Rix,  of  the  Rix  Furniture  Co.,  of  Big 
Springs,  Tex.,  were  members  of  the  trade  visit- 
ing the  Great  Central  Market  a  few  days  past. 

Messrs.  Callahan  and  Kendrick,  Pacific 
Coast  Victor  travelers,  stopped  in  Chicago  re- 
cently en  route  to  Camden. 

L.  C.  Wiswell,  head  of  the  Lyon  &  Healy 
talking  machine  department,  followed  up  his 
work  at  the  convention  with  a  little  rest  that 
included  a  motoring  trip  through  Indianapolis, 
Columbus,  Cleveland,  Toledo  and  back  home. 

J.  B.  Ryde,  assistant  manager  of  the  L.  &  H. 
department,  is  on  a  vacation  to  White  Lake 
with  his  family. 

Mandel  Brothers  Establish  Department 

The  firm  of  Mandel  Brothers,  one  of  the  best- 
known  of  the  State  street  department  stores,  has 
established  a  talking  machine  department,  and 
has  taken  on  the  full  line  of  Columbia  machines 
and  records.  The  section  will  be  located  on 
the  ninth  floor  and  will  be  in  charge  of  Mr. 
Ling,  who  announces  that  the  department  will 
be  formally  opened  about  the  middle  of  this 
month.  In  addition  to  the  Columbia  line  the 
Starr,  Little  Wonder  and  Emerson  records  will 
be  carried.  The  Stewart  is  to  be  carried  in  the 
toy  department. 


C.  R.  Ely,  who  negotiated  the  deal  for  the  Co- 
lumbia Co.  is  to  be  congratulated  upon  estab- 
lishing the  line  with  such  a  large  institution. 
Playerphone  Making  Progress 

The  Playerphone  Talking  Machine  Co..  of 
Chicago,  has  been  making  rapid  progress  since 
its  inception  and  visitors  to  the  offices  in  the 
Republic  Building  have  been  surprised  with 
the  activities  to  be  seen  there.  In  a  little  talk 
with  D.  W.  McKenzie,  the  president  of  the 
company,  he  said,  "We  are  opening  some  very 
large  assembling  rooms  at  21-23  South  Wabash 
avenue,  and  all  five  factories  making  cabinets 
for  us  will  ship  in  here.  We  are  delivering  at 
the  rate  of  fifty  to  a  hundred  a  day. 

"Williams-Davis-Brooks  &  Hinchman  Sons, 
wholesale  druggists,  of  Detroit,  Mich.,  are  meet- 
ing with  great  success  jobbing  the  Playerphone. 
We  have  several  traveling  men  on  the  road, 
shipping  them  from  one  to  a  hundred  instru- 
ments monthly.  The  Oklahoma  Book  Co.,  of 
Oklahoma  City,  Okla.,  is  doing  the  same  thing. 
The  J.  W.  Crowdus  Drug  Co.,  of  Dallas,  Tex., 
has  a  monthly  demand  as  large  as  the  two  pre- 
ceding companies.  We  closed  up  with  quite  a 
number  of  other  large  distributors,  one  in  In- 
dianapolis and  several  on  the  Western  coast. 
The  Playerphone  in  a  very  short  time  will  be 
equipped  with  an  automatic  stop.  We  have 
also  made  improvements  on  our  electric  motors 
that  we  are  going  to  equip  our  instruments  with 
by  next  month." 

Opens  Offices  for  Crescent  Co. 

The  Crescent  Talking  Machine  Co.,  of  New 
York,  will  have  representation  in  Chicago  from 
now  on,  as  Wra.  R.  Everett  has  opened  offices 
in  Suite  502,  23  East  Jackson  boulevard,  and  is 
pushing  the  line  in  such  fashion  as  to  insure  its 
being  a  factor  in  the  local  trade  ere  long.  Mr. 
Everett  has  had  wide  experience  in  manufactur- 
ing and  selling,  and  while  in  his  past  connec- 
tions showed  a  wide  knowledge  of  the  talking- 
machine  field.  The  Crescent  line  ranges  in  re- 
tail price  from  $12.50  to  $200. 


Brings  Out  New  Automatic  Brake 

The  Perfect  Automatic  Brake  Co.,  of  this 
city,  has  entered  the  market  with  an  automatic 
brake.  The  stop  is.  somewhat  similar  to  other 
brakes  and  is  set  by  simply  moving  the  tone  arm 
to  the  inside  as  far  as  it  will  go  and  then  set- 
ting the  stop  at  the  place  desired.  The  stop  is 
said  to  be  very  easily  attached,  simple  to  operate 
and  can  be  used  with  any  machine. 


MANDEL  A1FG.  CO.  IN  THE  FIELD 

Prominent     Manufacturers     Enter  Into 
Manufacture  of  Talking  Machines 


the 


Chicago,  III.,  August  5. — The  Mandel  Manu- 
facturing Co.,  of  Chicago  and  Benton  Harbor, 
Mich.,  recent  entrants  into  the  field  of  phono- 
graph manufacture,  has  completed  both  its  or- 
ganization and  its  product  and  has  started  in 
upon  a  powerful  campaign  for  the  fall  trade. 

The  company  acquired  some,  time  ago  the 


Mandel  Manufacturing  Co.'s  Chicago  Plant 

large  plant  formerly  occupied  by  the  Spencer 
Barnes  Co.,  manufacturers  of  high-grade  ■  fur- 
niture at  Benton  Harbor,  Mich.,  and  the  splen- 
did equipment  which  that  plant  was  possessed 
of  is  seen  in  the  construction  and  finish  that 
characterize  the  first  of  the  Mandel  machines 
to  be  shown. 

The  Mandel  Co.  is  in  a  favorable  position  in 
that  its  instruments  are  not  assembled  products, 
(Continued  on  page  79) 


Phonograph  Manufacturers 


Top  View 


Bottom  View 
Showing  method  of  mounting  on  motor  board 


we  have  "Just  what  you  are  looking  for" 

"PLAY- RITE" 

Electric  Phonograph  Motors 

Simple  and  substantial.  Praised  by  all  who  have  seen  it. 

Can  be  installed  by  any  ordinary  workman. 

PUSH  THE  LITTON  — The  "Play-Rite"  Motor  Does  the  Rest 

Seven  Reasons  why  you  should  use  Play-Rite  Motors  : 

1st — Price  about  the  same  as  an  ordinary  spring  motor. 
2nd — No  more  winding.  , 
3rd — No  more  spring  troubles. 

4th — Cost  less  than  one  cent  per  week  to  operate. 
5th — Guaranteed  not  to  burn  out  or  blow  fuses. 

6th — Guaranteed  to  run  steady  regardless  of  variation  in  electric  current. 
7th — Motors  are  furnished  complete  with  12-inch  turn-table,  speed  regulator,  10 
feet  of  cord,  plug  and  switch  ready  for  installation.     Furnished  for  either 
Direct  or  Alternating  Current.    Quick  Deliveries. 

The  "  PLAY-  RITE"  Universal  Tone  Arm 

is  the  one  and  only  device 
that  possesses  all  of  the 
advantages  and  none  of 
the  annoyances  of  other 
tone  arms. 

Will  Play  Any  Record 
MANUFACTURERS      v,  ho 

are  making  talking  ma- 
chines should  investigate 
this  device. 

HIGH  GRADE  SPRING 
MOTORS  on  hand  for  im- 
mediate delivery. 

American  Phono  -  Parts  Company 

208  South  Wabash  Avenue  Chicago 


78 


THE    TALKING    MACHINE  WORLD 


IS 


^■•-.vf?? 


tllfiii 
Pi 

MP 
- .  - 


■ 


..  •..•<••:. . . 

- 


1& 

1 


DEALERS-A  THOUSAND  MORE 
WRITE  OR  WIRE  US  NOW 

For  the  Brunswick-Pathephone  Agency 

OUR  first  announcement  of  the  new  Brunswick-Pathephone  and 
Pathe  Disc  Records  has  created  a  stir  throughout  the  trade 
that  probably  has  no  equal.    Telegrams  and  letters  came  from 
dealers  everywhere.     Hundreds  applied  for  the  agency  of  this  revo- 
lutionary line. 

Now  heavy  advance  orders  are  coming  daily.  And  we  shall  soon 
be  ready  to  start  the  initial  shipments. 

But  please  remember  this — our  first  allotment  is  limited.  Those 
who  secure  this  agency  at  once  will  be  in  a  strong  position  to  make  a 
flying  start  when  our  impressive  campaign  of  advertising  starts  this  fall 
throughout  the  nation. 

Never  have  values  like  these  been  known  before  on  high-class 
phonographs.  And  Brunswick's  leadership  as  the  maker  of  fine  cabinets 
plus  Pathe  attainments  in  Records  and  Reproduction — these  two  great 
forces  bring  a  companion  proposition  that  experts  predict  will  dominate 
the  field. 

Brunswick  -  Pathephone 
and  Pathe  Records 

Write  us  today  for  full  particulars.  See  the  beautiful  models,  the  wonderful  cabinet  construction,  the 
marvelous  attainments  in  sound  box  and  tone  chamber.  And  get  our  low  prices  and  trade-winning  offer 
to  one  good  live  merchant  in  every  city  and  town.    No  obligation.    Don't  be  late. 

The  Brunswick-Balke-Collender  Co. 

Brunswick-Pathephone  Department  203 

623-633  S.  Wabash  Avenue  : : 


THE    TALKING    MACHINE  WORLD 


79 


FROM  OUR  CHICAGO  HEADQUARTERS— (Continued  from  page  77) 


present  large  proportions  speaks  well  for  the 
founders,  and  it  is  predicted  that  their  success 
in  the  phonograph  business  will  be  a  duplica- 
tion of  their  former  triumphs  in  other  lines  of 


but  are  manufactured  in  their  entirety,  includ- 
ing the  manufacture  of  all  metal  parts  in  the 
Mandel  factories. 

In  addition  to  the  styles  equipped  with 
spring  motors 
the  company  is 
bringing  out 
two  styles  that  y 
are  to  be 
equipped  with 
electric 
motors. 

The  proprie- 
tors  of  the 
Mandel  Man- 
ufacturing Co., 
Messrs.  M. 
and  L.  Man- 
del,  have  been 
in  the  manu- 
facturing busi- 
ness over  ten 
years,  and 
they  have 
been,  and  still 
are  manufac- 
turing cameras  f  ~'! — 

and   photo-  Mandel  Manufacturing  Co.'s  Factory  at  Benton  Harbor,  Mich, 

graphic  materials  under-  the  firm  name  of  the  endeavor.  The  general  offices  of  the  company 
Chicago  Ferrotype  Co.  The  rise  of  this  com-  are  located  at  the  Chicago  plant  at  501-511 
pany   from   an   insignificant   beginning   to   its     South  Laflin  street. 


TO  FEATURE  FIBRE  NEEDLES 

The  B.  &  H.  Fibre  Manufacturing  Co.  Seeks  a 
Broader  Market  and  Re-Establishes  Direct 
Communication  With  the  Trade 

Chicago,  III.,  August  7. — The  B.  &  H.  Fibre  Manu- 
facturing Co.,  33  and  35  West  Kinzie  street,  the 
patentee,  owner  and  manufacturer  of  the 
fibre  needle,  announces  that  after  six  years  it 
is  again  able  to  re-establish  direct  communica- 
tion with  the  trade.  For  the  past  six  years  it 
has  made  its  product  exclusively  under  the  name 


of  the  Victor  fibre  needles  and  Columbia  fibre 
needles.  It  will  still  manufacture  as  in  the 
past  for  these  companies  but  will  also  produce 
fibre  needles  under  its  own  "B.  &  H."  label. 

F.  D.  Hall,  the  president  of  the  company,  and 
who  invented  the  fibre  needle  and  placed  it  on 
the  market  a  decade  ago,  has  been  tireless  in 
his  efforts  to  bring  it  to  the  highest  point  of 
perfection.  A  large  force  is  employed  in  the 
factory  on  Kinzie  street,  and  new  machinery 
of  special  design  is  constantly  being  added. 
The  merits  of  the  fibre  needle  are  recognized 


by  the  trade  all  over  the  country.  In  many 
stores  salesmen  are  instructed  to  demonstrate 
with  fibre  needles  not  only  because  of  the 
character  of  the  tone  secured  and  the  absence 
of  scratch,  but  also  because  they  do  not  injure 
the  records. 

C.  E.  ELTING  CO.  IN  MOTOR  FIELD 

Well-Known  Spring  Manufacturers  Enter  Talk- 
ing Machine  Trade  and  State  They  Are  Ready 
to  Make  Motor  Deliveries  Immediately 

Chicago,  III.,  August  1. — The  Charles  H. 
Elting  Co.  has  made  formal  announcement  of 
its  entry  into  the  field  of  talking  machine  manu- 
facture. In  discussing  the  move,  A.  O.  Elting 
said:  "About  all  that  we  can  say  is  that  we 
equipped  ourselves  to  manufacture  motors  the 
early  part  of  May  and  are  now  ready  to  make 
deliveries.  Our  reason  for  venturing  into  the 
phonograph  motor  manufacturing  business  is 
that  we  are  spring  manufacturers  and  have 
for  years  supplied  motor  springs.  When  the 
present  stringency  of  the  market  took  place  and 
everybody  wanted  springs,  we  could  not  help 
but  feel  that  it  would  be  more  advantageous  to 
use  our  own  springs  and  put  them  into  motors. 
This  is  our  sole  reason  for  having  gone  into  the 
motor  manufacturing  business.  We  have  un- 
limited facilities  for  any  quantity  of  business  wc 
may  get.  We  have  all  the  raw  material  we  may 
require  and  are  in  a  position  to  take  care  of 
any  business  which  may  be  offered  to  us." 

A  NEW  RECORD  FILING  SYSTEM 

Number  of  Commendable  Features  in  New 
Filing  Cabinets  Intended  for  Use  in  Homes 

Chicago,  III.,  August  5. — A  new  record  filing 
system  Richmond  has  entered  the  field.  The 
FlexiFile  Sales  Co.,  of  327  South  LaSalle  street, 
is  placing  on  the  market  a  patented  method  of 
storing  records  for  instant  use  in  the  home, 
{Continued  on  page  81) 


How  is  This  for  Value? 


Style  100  International 

Stands  48  inches  high,  20  inches  wide  and  22'/i 
inches  deep.     Mahogany  or  oak. 


We  claim  that  one  of  the  best  values  in  the  talk- 
ing machine  trade  today  —  both  to  the  retail  buyer 
and  the  dealer  —  is  in  our  Model  100 

INTERNATIONAL 

$100  RETAIL 

It  is  finished  artistically  in  choice  mahogany  or 
oak,  equipped  with  fine  quality  nickel-plated  metal 
parts  and  a  powerful  motor  that  can  be  wound  while 
playing.  Speed  regulator  and  indicator.  Equipped 
with  jeweled  needle  to  play  hill  and  dale  records. 
We  also  supply  200  steel  needles  for  use  with 
lateral  cut  records. 

Our  line  ranges  from  $15  to  $200  retail. 
Get  our  Catalog 


International  Talking  Machine  Co. 


1719  West  Van  Buren  Street 


Chicago,  111. 


80 


THE    TALKING    MACHINE  WORLD 


TlexHm  DISC  RECORD  CABINETS 

Devised  by  Business  System  Experts  Combining 
Greatest   Capacity  with   Perfect  Accessibility 


FlexiFile  No.  1- (Closed) 
Capacity  75  Records — 10  or  12  inch 

RETAIL  PRICE,  $15.00 


REC 

;ORD  INDEX 

TITLE 

Na 

TITLE 

TITLE 

Q 

B 

C 

K 

& 

THE  RECOROS  ARE  INDEXED  ALPHABETICALLY 
AND  CROSS-INDEXED  NUMERICALLY  SEVEN 
TO  TEN  GUIDE  CARDS  NUMBERED  CONSECU- 
TIVELY ARE  PLACED  IN  EACH  CANVAS  POCKET 
EACH  RECORD  IS  INDEXED  ALPHABETICALLY 
ACCORDING  TO  ITS  TITLE  AND  GIVEN  A 
NUMBER.  AND  FILED  IN  FRONT  OF  THE  COR. 
RESPONDING  NUMBER  SHOWN  ON  INDEX  TAB 
OF  GUIDE  CARD.  IN  THE  CASE  OF  A  DOUBLE- 
FACED  RECORD.  IT  IS  INDEXED  ALPHABETIC- 
ALLY TWICE  ON  THE  INDEX  CARD.  BUT  BOTH 
TITLES  CARRY  THE  SAME  NUMBER. 


The  Fl  exi  File  is  an 
exclusive  system 
fully  covered  by 
U-  S.  and  Canadian 
patents. 

It  is  revolutionizing 
record  filing  as  it 
has  office  work. 


THESE  cabinets,  made  in 
three  models,  are  especial- 
ly adapted  for  machines 
ranging  from  $5  to  $35  in 
retail  price. 

When  a  record  is  wanted,  the 
top,  with  machine,  slides  to 
one  side  exposing  contents  of 
entire  record  receptacle.  Our 
patented  FlexiFile  system,  il- 
lustrated below,  gives  double 
the  storage  capacity  of  other 
systems.  There  are  no  al- 
bums— no  wooden  partitions 
or  shelving. 

Records  do  not  come  in  con- 
tact, cannot  break  or  mar, 
double-faced  records  are  in- 
stantly located  by  a  perfect 
alphabetical  and  numerical 
index. 


NOTHING  TO  HANDLE  EXCEPT 
THE  PARTICULAR  RECORD  THAT 
IS  DESIRED  — THE  PLACE  FROM 
WHICH  IT  IS  TAKEN  REMAINS 
OPEN  UNTIL  IT  IS  RETURNED. 


NOTE  ABSENCE  OF  PARTITIONS 
AND  ALBUMS— FULL  CAPACITY  OF 
DRAWER  UTILIZED.  SEVEN  REC- 
ORDS (INCLUDING  GUIDE  CARDS) 
ARE  FILED  TO  EACH  LINEAL  INCH 
OF  THE  DEPTH  OF  DRAWER. 


RECORDS  NEVER  CHIP  OR 
CRACK  AS  THEY  DROP 
INTO  CANVAS  POCKETS. 


THE  POCKETS  OPEN.  MAKING 
RECORDS  ACCESSIBLE.  OR 
CLOSE  COMPACTLY  BY  A  TOUCH. 


FlexiFile  No.  1  — (Open) 
Capacity  75  Records  — 10  or  12  inch 

RETAIL  PRICE,  $15.00 


LIST  PRICES 

Liberal   Discounts  to  Dealers 

1 .  (Shown  in  illustra- 
tions. )  Extension  top,  1  8"  x 
1  8".  One  filing  compartment, 
capacity  75  records  with  75 
index  guide  cards,  $15.00. 

2.  Extension  top,  19"  x 
28".  Two  filing  compart- 
ments, capacity  150  records 
with  150  index  guide  cards, 
$30.00. 

3.  Extension  top,  24"  x 
38".  Three  filing  compart- 
ments, capacity  300  records 
with  300  index  guide  cards, 
$40.00. 

Finished  in  either  Mahog- 
any, Fumed  or  Golden  Oak. 
Cabinets  2  and  3  have  Cane 
side  panels. 

SPECIAL  LINE 

Special  cabinets  for  dealers' 
stock  records.  Price  on  ap- 
plication. 

Above  prices  do  not  in- 
clude talking  machine  shown 
in  illustration. 


FlexiFile  Sales  Company 

327  South  La  Salle  Street,  CHICAGO 


For  Illinois : 

FlexiFile  Distributing  Co. 

306-7  Webster  Bldg. 


DISTRIBUTORS: 


For  New  York  City,  Connecticut,  Rhode  Island,  New  Jersey 

FlexiFile  Co.  of  New  York,  Inc. 

Suite  305,  395  Broadway,  New  York 


THE    TALKING    MACHINE  WORLD 


81 


^1 


We  say  to  you  here,  and  we  stand  ready  to  prove  it,  that 
Columbia  records  are  uniformly  the  best  that  your  money  or 
your  customer's  money  can  buy.  Bring  the  argument  down 
to  brass  tacks  if  you  like ;  pick  your  own  point ;  record  ma- 
terial, record  surface,  record  tone,  record  wear,  repertoire, 
timeliness,  artists — any  one  or  all  of  them! 


(Write  for  "Music  Money"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


FROM  OUR  CHICAGO  HEADQUARTERS  (Continued  from  page  79) 


which  appears  to  have  most  commendable  fea- 
tures. The  merit  of  the  principle  involved  has 
already  been  demonstrated  in  the  world  of  busi- 
ness and  the  FlexiFile  letter  filing  cabinets  are 
being  used  by  many  large  concerns  in  this  and 
other  cities.  To  adapt  the  system  to  the  task 
of  caring  for  disc  records  was  an  easy  matter, 
and  this  was  done  by  President  Frank  P.  Read 
and  W.  W.  Parsons,  a  man  well  known  in  the 
talking  machine  field,  who  secured  an  interest 
in  the  business  and  has  been  elected  secretary. 

The  company  is  already  negotiating  with  a 
number  of  large  talking  machine  manufacturers 
with  a  view  to  the  incorporation  of  the  Flexi- 
File system  in  their  cabinet  machines.  Not 
content  with  this,  however,  the  company  is  also 
bringing  out  a  line  of  neat  cabinets  of  their 
own  for  use  with  the  small  popular-priced  ma- 
chines, ranging  say  from  $5  to  $35  retail  and  of 
which  there  are  a  number  on  the  market. 

As  will  be  seen  in  the  illustrations  on  page  80, 
the  records  are  kept  in  a  vertical  position,  but 
are  suspended  in  canvas  pockets  or  "hammocks" 
which  do  not  come  in  contact  with  the  bottom 
or  sides  of  the  filing  receptacle.  There  is  no 
chance,  therefore,  of  the  record  being  damaged 
should  it  slip  from  the  fingers.  Each  pocket 
contains  seven  records  which  are  separated  from 
each  other  by  guide  cards.  The  FlexiFile  is 
telescopic,  but  when  a  record  has  been  taken 
out  the  pocket  remains  open  until  it  is  returned. 
Only  one  record  need  be  removed  in  order  to 
get  the  one  desired. 


The  alphabetical  numerical  index  is  the  front-- 
ispiece,  so  to  speak,  of  the  file  proper.  By  it 
selections  on  double-faced  records  are  quickly 
located. 

The  FlexiFile  record  cabinet,  which  the  com- 
pany is  now  ready  to  supply  the  trade,  is  made 
in  three  models,  the  storage  capacities  of  which 
are  for  75,  150  and  300  records  respectively. 
The  top  of  the  cabinet  slides  back  with  the 
machine  on  it,  enabling  free  access  to  the 
records. 

President  Read  is  a  man  of  long  experience 
in  organizing  and  launching  important  business 
enterprises  and  has  devoted  the  last  year  in  the 
promotion  of  the  FlexiFile  proposition. 

W.  W.  Parsons  has  been  associated  with  the 
talking  machine  business  since  1893,  at  that 
time  being  associated  with  the  North  American 
Phonograph  Co.,  and  in  later  years  was  asso- 
ciated with  the  Columbia  Graphophone  Co.,  in 
1902  having  opened  their  Milwaukee  musical 
store  and  later  returned  to  Chicago,  where  he 
has  been  associated  with  them  in  executive  po- 
sitions until  a  short  time  ago.  He  is  not  only 
secretary  of  the  FlexiFile  Sales  Co.,  which  con- 
trols the  FlexiFile  for  the  entire  country,  but 
is  also  president  of  the  FlexiFile  Distributing 
Co.,  which  controls  the  sales  for  the  State  of 
Illinois. 

R.  R.  Schotta,  formerly  manager  of  the  Office 
Equipment  Mart,  of  Chicago,  has  opened  Eastern 
offices  at  395  Broadway,  under  the  title  of  the 
FlexiFile  Co.  of  New  York,  Inc. 


LYON  &  HEALY'S  SUMMER  WINDOW 


Every  summer  Lyon  &  Healy  devote  a  show 
window  to  the  unlimited  pleasure  that  a  Victrola 


An  Artistic  Vacation  Window 

owner  can  get  out  of  a  machine  while  at  summer 
resort  or  in  camp.  The  display  occupies  the 
large  window  at  the  corner  of  Jackson  boule- 
vard and  Wabash  avenue,  and  has  been  seen  and 


admired  by  many  thousands  of  people.  In  the 
foreground  on  both  sides,  in  the  shape  of  a  right 
angle,  is  a  large  tank,  which  is  arranged  to 
look  like  a  brook.    The  bottom  of  this  tank  is 

covered  with  stones 
and  sand.  Darting 
about  in  this  deep 
pool  are  about  two 
dozen  large,  live  brook 
trout.  The  sides  of 
the  pool  are  covered 
with  rocks  and  moss, 
where  the  fish  at  first 
were  wont  to  hide,  in 
order  to  keep  away 
from  the  crowds  of 
people  at  the  window. 
In  the  center  fore- 
ground are  a  man  and 
a  woman  in  a  canoe. 
The  young  lady  is 
operating  the  Vic- 
trola, while  her  escort 
is  furnishing  the  mo- 
tive power  for  the 
boat.  In  front  of  the 
brook  some  snipe  are 
Display  feeding,  and  on  a  log 

on  the  further  bank  of  the  brook  are  a  family  of 
mud  turtles,  while  some  birds  are  flying  high  in 
the  air.  This  window  display  has  caused  con- 
siderable favorable  comment  and  many  sales. 


A  POSTER  ON  THEVICT0R  "STARS" 

A  large  folder  that  is  designed  for  billboard 
service  and  which  calls  the  attention  of  the  pub- 
lic in  an  effective  way  to  the  wonderful  galaxy 
of  stars  that  are  making  records  for  the  Vic- 
tor library  has  been  produced  by  Lyon  &  Healy 
in  connection  with  the  comprehensive  Victor 
advertising  service  that  the  big  Chicago  house 
has  designed  for  its  dealers.  This  poster  is 
being  syndicated  to  Victor  dealers  in  all  parts 
of  the  country  so  popular  has  it  been  with 
the  trade. 

Another  feature  of  the  service  is  a  series  of 
forty-eight  advertisements,  four  of  which  are 
furnished  to  the  dealer  in  mat  form  each  month. 
This  copy  is  mainly  of  the  "human  interest" 
variety  and  in  every  instance  bears  out  one  or 
more  of  the  manifold  advantages  of  Victrola 
ownership. 


INTERNATIONAL  COJN  NEW  FACTORY 

The  International  Talking  Machine  Co.,  which 
was  formerly  located  at  1216  South  Jefferson 
street,  has  just  completed  moving  into  a  much 
enlarged  and  improved  factory  and  has  begun 
shipments  of  goods  from  the  new  quarters.  The 
offices  of  the  company  are  now  located  at  1719 
West  Van  Buren  street,  while  the  factory  is 
located  on  Hermitage  avenue,  just  south  of 
Van  Buren  street.  The  offices,  however,  are 
directly  connected  with  the  factory.  Besides 
the  office  and  storage  space  there  are  three 
floors  of  factory  space,  each  amounting  to  7,500 
square  feet.  New  machinery  and  other  equip- 
ment is  being  installed  and  the  company  is  now 
able  to  turn  out  a  remarkably  increased  num- 
ber of  machines  daily. 


EQUIPMENT  IN  NEWSALTER  FACTORY 

The  work  of  equipping  the  new  Salter  factory 
with  woodworking  and  finishing  machinery  has 
been  completed  and  the  factory's  capacity  has 
taken  the  expected  large  increase  without  any 
delay. 

Indications  are  that  dealers  are  not  to  be 
caught  napping  on  cabinet  deliveries  this  year 
and  A.  H.  Grim,  who  was  formerly  with  the 
Tonk  Manufacturing  Co.,  and  who  now  cares 
for  the  local  business  of  the  Salter  Co.,  reports 
a  large  number  of  orders  on  holiday  goods  that 
are  to  be  delivered  immediately. 


CRESCO  ELECTRIC 
PHONOGRAPH  MOTOR 

will  be  ready  for  delivery  Sept.  15th 

Can  make  deliveries  of  spring  motor 
parts,  governor,  gears,  stampings,  etc, 


I 


WW 


Chicago  Recording 
Scale  Company 

210  Spring  Street 
Waukegan  Illinois 


82 


THE    TALKING    MACHINE  WORLD 


WHOLESALE  TRADE  SHOWS  BIG  GAIN  IN  ST.  LOUIS 


Extreme  Heat  Hurts  Retail  Sales  But  Dealers  Are  Busy  Preparing  for  Unusually  Active 
Fall — Dealers'  Association  to  Discuss  Trade-in  Values  and  the  Approval  System — Elec- 
tion of  E.  C.  Rauth  to  Presidency  Pleases  Friends  in  Home  City — Other  News 


St.  Louis,  Mo.,  August  7. — The  trade  in  talking 
machines  is  progressing  nicely  and  some  high 
merchandising  records  are  being  made,  but  the 
latter  half  of  July  showed  a  strong  slump  in 
the  record  business  in  the  downtown  stores. 
For  the  first  time  in  the  remembrance  of  down- 
town merchants  the  Victor  Monthly  advertise- 
ment came  and  went  without  a  distinct  showing 
in  the  cash  sales.  But  at  that  time  the  mercury 
was  reaching  almost  100  daily  and  the  dealers 
did  not  blame  the  customers  for  not  going  out 
of  their  way  for  anything  even  as  attractive 
as  new  records.  It  was  the  same  with  other 
lines.  There  was  only  a  small,  steady  trade 
and  nothing  the  dealers  could  do  would  stir 
anything  but  more  heat. 

The  greatest  gains,  perhaps,  for  the  month 
was  in  the  wholesale  business.  At  the  Colum- 
bia warerooms  C.  R.  Salmon,  wholesale  man- 
ager, said,  "we  had  a  whale  of  a  month."  Mark 
Silverstone  said,  "we  have  more  than  doubled 
previous  records.  E.  C.  Rauth,  of  the  Koerber- 
Brenner  Music  Co.,  said  for  the  Victor  line, 
"trade  is  excellent  in  all  sections  of  our  terri- 
tory." 

The  jobbers  are  strongly  of  the  opinion  that 
a  good  many  dealers  are  planning  not  to  be 
caught  short  of  machines  next  winter,  and  for 
that  reason  are  placing  very  heavy  orders  early 
in  the  season.  Most  of  the  orders  now  being 
booked  are  for  immediate  delivery.  The  job- 
bers are  quite  sure  that  these  orders,  as  large 
as  they  seem,  will  not  help  much  for  the  holiday 
trade,  as  the  retail  trade  is  going  forward  to 
such  an  extent  that  the  stocks  that  the  retailers 
anticipated  for  holiday  trade  help  will  be  eaten 
up  in  a  hurry  when  the  fall  buying  begins. 

This  view  is  founded  on  the  trade  in  those 
sections  of  the  country  where  the  crop  money 
has  been  cashed  in.  Also  on  the  fact,  which  is 
subtantiated  by  the  last  Federal  Reserve  Bank 
report,  that  this  section  of  the  country  is  just 
now  coming  into  its  own  in  the  wave  of  pros- 
perity that  swept  the  Eastern  country  a  few 
months  ago.  Almost  without  exception,  crops 
are  good  and  money  is  in  demand,  factories  are 
working  overtime  and  labor  is  about  the  only 
scarce  commodity. 

Dealers'  Association  to  Discuss  Trade  Matters 

The  Talking  Machine  Dealers'  Association  has 
called  its  next  meeting  for  the  Century  Boat 
Club,  which  is  high  on  the  bluffs  on  the  south 
side  of  the  city.  At  this  meeting  the  "trade  in" 
committee  will  make  its  report,  and  from  the 
amount  of  consideration  and  discussion  given 
to  this  question  by  members,  it  is  believed  that 
the  report  will  be  adapted.  It  probably  will 
set  a  value  of  10  per  cent,  of  the  original 
price  on  all  old  style  machines  that  are  offered 
in  part  payment.  Also  that  the  customer  must 
buy  a  machine  priced  at  at  least  ten  times  the 
amount  of  this  allowance  to  get  full  benefit. 
No  arrangement  has  been  made  for  setting  a 
value  on  comparatively  new  machines,  this  be- 
ing left  for  the  present  to  the  dealer.  But 
all  values  put  on  trade-ins  must  be  reported  at 
once  to  the  secretary  who  will  card  index  them 
and  report  such  values  to  any  other  dealer  who 
may  inquire.  This  latter  method  is  depended 
upon  to  check  the  evil  that  arises  over  pianos 
and  other  instruments  that  are  offered  as  trade- 
ins. 

The  record  approval  committee  has  not  been 
as  successful  in  reaching  more  rigid  provisions 
than  those  now  in  force,  according  to  reports. 
The  present  plan  is  that  the  customer  must 
keep  at  least  25  per  cent,  of  the  records  taken 
out  and  must  make  returns  in  twenty-four 
hours.  It  is  believed  that  the  percentage  will 
be  raised  to  50  per  cent. 

Going  After  Motor  Boat  Trade 

Retail  Manager  Philipps  at  Columbia  ware- 
rooms,  reports  exceptional  sales  of  small  ma- 


chines to  motor  boat  owners  and  club  houses. 
This  season  he  employed  as  salesman  a  man 
in  another  trade,  but  whose  passion  is  the  river. 
He  goes  to  the  water  at  every  opportunity  and 
knows  all  the  regulars.  He  had  never  tried  his 
hand  at  selling,  but  has  made  good  with  Co- 
lumbias  as  a  side  line.  He  has  had  two  or  more 
sales  every  week  and  has  brought  in  some  cus- 
tomers who  bought  high  priced  machines,  but 
his  own  sales  all  have  been  the  small  ones. 

I.  J.  Goldwasser  is  the  latest  addition  to  the 
Columbia  sales  staff. 

Mark  Silverstone,  of  the  Silverstone  Music 
Co.,  Edison  jobbers,  is  maintaining  his  news- 
paper advertising  throughout  the  summer 
months  by  occasional  remarks  in  facsimile  pen- 
manship, personally  signed  and  carried  under 
his  picture.  Mr.  Silverstone  is  already  begin- 
ning to  mention  a  forthcoming  tone  test  in  his 
advertising,  although  it  will  not  be  given  until 
some  time  in  October.  He  says  that  the  crowd 
for  this  already  is  assured. 

Congratulations  for  Secretary  Rauth 

E.  C.  Rauth  went  North  for  a  vacation  after 
attending  the  meeting  of  the  Talking  Machine 
Jobbers'  Association  at  which  he  was  elected 
president  of  that  body.  There  was  consid- 
erable inquiry  for  him  here  after  the  Talking 
Machine  World  had  brought  the  report  of  the 
meeting,  as  many  dealers,  including  those  in 
other  lines  than  the  Victor,  which  is  Mr.  Rauth's 
special  study,  wished  to  offer  their  congratula- 
tions to  him  and  also  to  the  association.  When 
Mr.  Rauth  got  home  the  first  of  the  month  he 
found  an  accumulation  of  business  and  affairs 
awaiting  him,  so  that  he  has  had  little  time 
to  give  attention  to  affairs  of  the  future.  He 
found  a  good  many  things  concerning  the  local 
Talking  Machine  Association,  of  which  he  has 
been  one  of  the  active  members,  that  had  been 
postponed  until  assured  that  he  would  be  here 
to  attend  the  meeting. 


ENVELOPES 


are  far  superior  to  wrapping  paper 
for  wrapping  records.  Your  cus- 
tomers will  appreciate  this  kind  of 
package  more  than  you  imagine. 
We  make  them  of  gray  or  brown 
kraf  t  with  string  and  button  fastener, 
either  printed  to  your  copy  or  plain. 
Try  our  corrugated  paper  packing 
boxes.  Samples  upon  request. 
J.  L.  GI LLESPIE  CO.,  Pittsburgh,  Pa. 


Manager  Irby  Reid,  of  the  Columbia  Co..  was 
at  Memphis  the  first  of  the  month  for  several 
days. 

H.  A.  Yerkes,  district  manager  of  the  Colum- 
bia line,  was  here  from  Chicago  for  several 
days  the  first  of  the  month  reviewing  the  local 
situation. 

Manager  Hallahan,  of  Aeolian  Hall,  talking 
machine  department,  was  glad  to  get  away  early 
this  month  for  a  vacation.  The  hot  season,  it 
seems,  has  been  more  wearing  on  the  Aeolian- 
Vocalion  staff  than  on  the  trade.  As  a  last 
word  Mr.  Hallahan  expressed  amazement  that 
"the  machine  trade  had  continued  into  the  hot 
season  and  quoted  this  as  the  progress  the 
Vocalion  was  making  and  the  hold  it  was  gain- 
ing on  the  St.  Louis  public.  At  Aeolian  Hall 
considerable  pride  is  taken  in  the  service  de- 
partment, and  this  feature  is  said  to  have  sus- 
tained the  record  sales  at  a  very  high  mark 
through  the  heated  season. 


NEW  TYPES  OF  TONE  ARMS 

The  Consolidated  Phono  Parts  Corp.,  New 
York,  has  just  placed  on  the  market  two  types 
of  universal  tone  arms.  According  to  its  pres- 
ent plans  the  company  will  have  a  line  of  four 
styles  of  these  tone  arms,  all  of  which  will  be 
ready  in  the  near  future.  During  the  past  few 
weeks  the  company's  sales  staff  closed  a  num- 
ber of  important  deals  for  the  various  parts  it 
manufactures,  including  two  motor  deals,  total- 
ing many  thousands  of  motors. 


PERSONAL  SERVICE 

The  members  of  our  Company  are  always  available  and 
will  gladly  see  you  personally  or  write  you  at  any  time  we 
can  possibly  serve  you. 

Why  not  communicate  at  once  with  us? 

BADGER  TALKING  MACHINE  CO.  135  s—s— 


MILWAUKEE,  WIS. 


VICTOR  DISTRIBUTORS 


TONE  ARMS 

TURNTABLES 

For  many  years  we  have  been  the  only  manufacturers  of 
good  metal  phonograph  horns,  and  recently  we  have  added 
equipment  for  making  Tone  Arms  and  Turntables  of  high- 
est quality. 

These  products  are  made  to  your  specifications  only.  Ask 
for  estimates. 

?u Standard  Metal  Mfg.  Co. 

HORNS       227  CHESTNUT  STREET  NEWARK,  N.  J. 


The  Premier  Cabinet  Co. 

•Qy^faAenr  and  Dis/rihuiors  oPfhe-~ 


Talking  Machines  and  Cabine/tvs 


Chicago.  Ill 

W  l  L  L  l  A  M  3 PORT,  Pa 

Goshen  Ind 


^William^rtPa. 


THE    TALKING    MACHINE  WORLD 


83 


THE  FLOAT  THAT  MADE  ADVERTISING  MEN  ENTHUSIASTIC 


The  winning  by  the  Victor  Talking  Machine 
Co.,  of  the  silver  cup  offered  for  the  best  float 
in  the  parade  held  during  the  recent  convention 
of  the  Associated  Advertising  Clubs,  in  Phila- 
delphia, was  told  in  all  reports  of  the  conven- 
tion, published  in  all  sections  of  the  country 
and  proved  a  means  of  publicity  well  worth' the 
effort  put  in  designing  and  arranging  the  float 
in  question.    That  one  of  the  country's  largest 


portions.  Lights  hidden  in  channels  on  each 
side  of  the  float,  similar  to  the  foot  lights  in  the 
theatre,  and  supplied  by  current  from  storage 
batteries,  kept  the  float  brilliantly  lighted 
through  the  line  of  march.    The  second  section 


Towering  over  everything  was  the  Victrola. 
Almost  as  high  was  an  heroic  figure  in  armor  of 
Die  Walkiire — at  the  rear  an  equally  heroic 
figure  of  Lohengrin.  There  were  Siegfried, 
Aida,  Tosca,  Mme.  Butterfly,  Faust  and  Pagli- 
acci,  Parsifal,  Boheme  and  many  others.  Then, 
to  emphasize  the  universality  of  Victor  music, 


Prize  Winning  Display  of  Victor 

advertisers  secured  the  award  is  a  matter  of 
particular  interest.  The  attractiveness  of  the 
float,  which  is  illustrated  herewith,  indicates 
that  the  judges  could  not  be  far  wrong  in  pre- 
senting the  prize  as  they  did. 

For  the  first  section  of  the  float,  one  of  the 
Victor  Co.'s  big  Packard  trucks  was  covered 
with  a  platform  hidden  under  white  cloth  with 
valances  reaching  close  to  the  ground  on  each 
side.  On  the  platform  the  Victor  trade  mark, 
dog  and  all,  was  reproduced  in  mammoth  pro- 


Co.,  in  Advertising  Clubs'  Parade 

of  the  exhibit  consisted  of  a  wagon  used  to 
transport  scenery  and  covered  with  a  platform 
measuring  twelve  by  thirty-six  feet.  The  float 
was  also  lighted  as  was  the  first  one,  with  the 
addition  of  four  automobile  searchlights  playing 
on  the  Victrola  from  the  four  corners  of  the 
platform. 

On  this  float  were  thirty  persons  in  costume — 
not  intended  to  represent  artists,  but  to  be  a 
sort  of  personification  of  the  opera  itself.  Here, 
of  course,  is  magnificent  material  for  a  pageant. 


there  was  a  chorister  to  represent  sacred  music, 
a  violinist  and  a  bandmaster.  Vaudeville,  and 
even  the  "nigger"  minstrel  music,  were  repre- 
sented, though  not  so  prominently. 

The  characters  were  costumed  and  made-up 
in  the  Metropolitan  Opera  House  dressing 
rooms  and  with  the  aid.  of  expert  costumers. 
Two  pages  followed  the  floats  throughout  the 
parade,  tossing  balloons  carrying  the  Victor 
advertisment  into  the  crowds. 


TO  TAKE  RECORDS  TO  LABRADOR 

Montreal,  Can.,  July  31. — Dr.  Wilfred  Grenfeli, 
of  Labrador  fame,  recently  purchased  a  liberal 
supply  of  patriotic  and  popular  Columbia  rec- 
ords from  Layton  Bros.,  which  he  will  take 
along  with  him  on  his  coming  trip  to  Labrador. 


iiiiuiiiiiiiiiiiiiiiiiiiiiin 


MfWSTiC  RECORDS 


(VERTICAL  CUT) 

DOUBLE  DISC  RECORDS 
A  Business  Talk  With  Jobbers  About  a  7"  Record 


It's  a  changed  situation.  The  demand 
for  a  lower  priced  record  is  even  greater 
than  it  was  a  year  ago. 

In  about  three  months  or  sooner  the  de- 
mand  will  be  many  times  greater  than  it 
is  today. 

Probably  the  greatest  factor  in  bringing 
about  this  change  will  be  the  Majestic 
Record. 

Because:  The  Majestic  Record  is  7" 


— plays  as  long  as  most  10"  records 
— qualifies  with  the  best  and  sells  for  25c. 

When  we  put  Quality — three  minutes 
— and  brought  the  price  to  25c — we  did 
something  for  the  trade. 

No  other  record  sells  with  such  ease  as  the 
Majestic.    Deliveries  in  quantity  Now. 

Get  in  touch  with  us  now — we  are  ready 
to  "talk  turkey"  with  live  dealers  where 
we  are  not  already  represented. 


Majestic  Phonograph  Co.,  Inc., 


247-253  West  19th  Street 
New  York  City 


lUIIUlllililillllllli 


84 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  New  York  City  And  Vicinity 


The  local  talking  machine  trade  closed  a  very 
healthy  July,  as  there  was  very  little  evidence  of 
the  expected  midsummer  depression,  and  the 
sales  totals  showed  a  good-sized  gain  over 
last  year.  August  has  started  in  equally  as  well, 
and  from  all  indications  the  coming  fall  will 
be  a  record  breaking  season  for  all  factors  of 
the  talking  machine  industry. 

Machine  Situation  Improving 

Machine  shipments  have  improved  consider- 
ably the  past  few  weeks,  although  there  is  still 
a  shortage  of  the  machines  retailing  at  $75  and 
$100,  with  the  usual  scarcity  of  the  lower-priced 
models  which  always  have  a  big  sale  during  the 
summer  months.  The  record  situation  was 
never  better  than  it  is  at  the  present  moment, 
and  the  distributors  are  filling  practically  all 


record  orders  on  a  100  per  cent,  basis.  The 
summer  record  supplements  issued  by  the  vari- 
ous manufacturers  have  been  especially  praise- 
worthy this  year,  containing  a  wealth  of  mate- 
rial suitable  for  summer  presentation.  The  bet- 
ter class  of  music  has  also  been  well  repre- 
sented in  these  record  supplements  and  the 
dealers  report  a  very  gratifying  demand  for 
these  records.  In  fact  they  state  that  this  sum- 
mer's record  sales  have  consisted  in  the  main  of 
the  better  class  of  music. 

Getting  Ready  for  Fall  Trade 
Quite  a  number  of  the  local  dealers  have 
taken  advantage  of  the  summer  months  to  re- 
decorate arrd  refurnish  their  warerooms  in  prep- 
aration for  fall  trade.  The  prosperity  of  the 
talking  machine  industry  is  well  evidenced  by 


the  activities  of  the  trade  in  this  direction,  and 
in  all  parts  of  the  city  carpenters,  masons  and 
decorators  are  busily  engaged  in  improving  the 
appearance  of  talking  machine  warerooms,  con- 
structing new  booths  and  generally  putting  the 
various  establishments  in  order  for  the  coming 
season. 

Price  Cards  Well  Received 

The  new  price  cards  recently  prepared  by  the 
efficiency  department  of  the  New  York  Talking 
Machine  Co.,  Victor  distributor,  have  met  with 
phenomenal. success,  and  dealers  throughout  the 
country  have  been  ordering  complete  sets  oi 
these  cards  for  use  in  their  warerooms.  These 
cards  were  prepared  in  four  different  designs 
so  that  the  dealer  may  choose  the  design  best 
suited  for  his  particular  requirements.  The 
many  other  dealer  helps  issued  by  this  efficiency 
department  are  continuing  to  give  perfect  satis- 
faction to  the  company's  dealers  and  have  been 
heartily  praised  by  Victor  representatives  every- 
where. 

Pleased  With  Fall  Outlook 

"July  business  was  very  satisfactory,"  said 
R.  F.  Bolton,  district  manager  of  the  Columbia 
Graphophone  Co.,  in  a  chat  with  The  World. 
"Our  sales  totals  were  considerably  ahead  of 
last  year,  and  would  have  been  much  greater  if 
we  had  been  able  to  receive  sufficient  merchan- 
dise from  our  factory.  The  outlook  for  fall  is 
very~  gratifying,  and  we  have  on  hand  at  the 
present  time  more  orders  for  fall  deliveries  than 
at  any  time  in  the  history  of  this  organization. 
We  expect  to  complete  deliveries  of  these  orders 
during  the  next  two  months  so  that  our  dealers 
will  be  adequately  prepared  for  the  fall  trade." 
Mr.  Bolton  left  Monday  for  a  two  weeks'  trip 
up  State,  upon  which  he  will  visit  the  Columbia 
distributing  branches  in  the  various  cities  in- 
cluded in  his  territory. 

Activities  of  the  Local  Dealers 

A  fair  idea  of  the  actual  status  of  the  local 
talking  machine  trade  may  be  gathered  from 
the  reports  of  the  dealers  in  the  various  sections 
throughout  the  city.  For  example,  the  stores  in 
the  Washington  Heights  section  report  a  slight 
depression  during  the  month  of  July,  owing  to 
the  fact  that  so  many  of  their  customers  leave 
town  for  the  summer.  At  the  same  time,  how- 
ever, these  dealers  report  business  consider- 
ably ahead  of  last  year,  especially  in  their 
record  departments. 

Reports  From  the  Washington  Heights  Dealers 

The  Secord  Piano  Co.,  which  recently  opened 
piano  warerooms  at  3493  Broadway  and  is  han- 
dling the  complete  Pathe  line,  is  achieving  very 
pleasing  success  with  these  products.  Mr. 
Secord  is  making  plans  for  a  splendid  fall  trade 
and  will  concentrate  to  a  great  extent  on  the 
sale  of  the  higher  priced  Pathephones. 

The  Abelowitz  Phonograph  Co.,  at  1353  St. 
Nicholas  avenue,  which  handles  the  Victor  line 
exclusively,  recently  redecorated  its  store  and 
added  two  new  demonstration  booths.  This 
company  makes  a  specialty  of  handling  the  com- 
plete catalog  of  Victor  records,  together  with 
a  large  proportion  of  the  foreign  records  is- 
sued by  the  Victor  Co.  Mr.  Abelowitz,  in  com- 
paring this  year's  business  with  1915,  stated  that 
the  first  seven  months  had  shown  an  increase 
of  over  100  per  cent. 

The  Audubon  Grafonola  Shop,  3750  Broad- 
way, handling  the  Columbia  line  exclusively,  re- 
ports an  exceptionally  active  summer  demand 
for  Columbia  records.  This  shop  has  been 
somewhat  handicapped  by  the  Columbia  ma- 
chine shortage,  but  expects  to  have  its  stock 
of  machines  completely  filled  within  the  next 
week  or  two. 

Summer  business  at  the  Edison  Shop,  160th 
street  and  Broadway,  has  been  fully  up  to  ex- 
pectations, and  preparations  are  being  made 
for  a  healthy  fall  trade.  This  store  is  one  of 
(Continued  on  page  86) 


BRUNO 


The  House  Reliable 


ESTABLISHED  1834 


tlJ! 


Mi 


31 


Hffpl 
lIlIP 

a1  i  i  I 


•  1 1 

j  m  m  l|  ii|  ui 


mi 

3 


3  J33  33a_H3  tjj  J!J 


1 JM  B  Si  a 
H  333  313  ail 

ipjii  liiMiiii   

33 331313  IIIIlLILlJHHIffll 
11 133  333  333  2f  $ 

is  m  m  1|  f  m 


^ERVINQ  the  dealer  only 
has  always  been  our 
policy — not  an  innovation. 

C.  BRUNO  &  SON,  Inc. 

Victor  Distributors 
351=353  Fourth  Avenue  NEW  YORK 

WE  DO  NOT  RETAIL 


Hill1'111 11111 


THE   TALKING   MACHINE   WORLD  83 


Did  it  ever  occur 
to  you  just  what 
an  exclusive  whole- 
saler means  to  you? 


New  York  Talking  Machine  Company 

119  WEST  40th  STREET 
NEW  YORK,  N.  Y. 


86 


THE   TALKING   MACHINE  WORLD 


TRADE  IN  NEW  YORK  AND  VICINITY 

(Continued  from  page  84) 

the  most  attractive  retail  establishments  on 
upper  Broadway,  being  decorated  and  furnished 
along  the  most  up-to-date  lines. 

The  Daly  &  Cool  Music  Shop,  556  West  181st 
street,  handling  the  Victor  and  Columbia  lines, 
recently  added  three  new  demonstration  booths 
for  their  store  equipment,  and  generally  re- 
arranged their  warerooms  to  accommodate 
these  new  booths.  The  appearance  of  the  store 
has  been  greatly  improved  the  past  few  weeks, 
and  in  its  present  shape  every  convenience  is 
afforded  visitors  and  prospective  purchasers. 

The  recently  opened  Pathe  Shop,  at  3909 
Broadway,  which  has  only  been  in  business  a 
few  months,  has  already  developed  a  very 
profitable  trade  with  this  line.  The  new  Pathe 
records  have  been  very  popular  with  this  store's 
clientele  and  according  to  the  plans  of  the 
Pathe  Freres  Co.  Pathe  dealers  will  be  given 
every  possible  co-operation  and  service  during 
the  next  few  months. 

Harlem  Trade  Very  Satisfactory 

In  the  125th  street  district  July  business  was 
unusually  active  and  from  a  talking  machine 
standpoint  this  street  is  gradually  becoming 
one  of  the  city's  important  retail  centers. 

The  retail  Victor  department  of  I.  Davega, 
Jr.,  will  shortly  be  improved  by  the  addition  of 
several  new  demonstration  booths,  which  will 
be  ready  in  ample  time  to  handle  the  fall  trade. 
Herman  Lowenstein,  manager  of  this  depart- 
ment, is  most  enthusiastic  in  his  predictions  for 
the  future,  especially  as  his  company's  summer 
business  has  been  far  ahead  of  expectations. 

The  Grafonola  Shop,  143  West  125th  street, 
handling  the  Columbia  line  exclusively,  closed 
a  very  satisfactory  July  trade.  Courtland  Shaw, 
manager  of  this  store,  recently  visited  Boston, 
and  while  there  gathered  some  new  ideas  in 
connection  with  the  handling  of  his  repair  de- 
partment, which  has  greatly  enhanced  the  ei- 
ficiency  of  this  important  department. 

Winterroth  &  Co.,  the  well-known  piano 
house,  recently  arranged  to  handle  the  complete 
Pathe  line  in  the  company's  Harlem  store,  at 
14  West  125th  street.  J.  E.  Winterroth,  mana- 
ger of  this  store  is  well  pleased  with  the  results 
already  achieved  in  his  Pathe  department,  and 
expects  to  close  a  splendid  fall  trade. 

Harry  W.  Acton,  manager  of  the  Victrola 
and  Grafonola  departments  at  the  Kranich  & 
Bach  store,  16  West  125th  street,  states  that 
business  for  the  month  of  July  was  far  ahead  of 
expectations. 


REGISTRATION  OF  TUNGS=T0NE 


Some  Interesting  Data  Leading  to  the  Accepta- 
bility of  This  Word  by  the  United  States 
Patent  Office  Filed  by  the  Victor  Co. 


J.  A.  Kraus,  manager  of  the  Triton  Phono- 
graph Corp.,  41  Union  Square,  New  York,  is 
recovering  from  a  serious  operation. 


In  a  recent  issue  of  Printers'  Ink,  an  inter- 
esting article  appeared  relative  to  the  success 
of  the  Victor  Talking  Machine  Co.  in  securing 
registration  for  the  name  "Tungs-tone"  from 
the  Patent  Office, at  Washington,  D.  C.  As  this 
article  points  out,  below,  the  Victor  Co.  was 
obliged  to  overcome  numerous  obstacles  before 
it  was  finally  successful  in  its  claims. 

"Wonder  that  the  Victor  Talking  Machine 
Co.  was  able  to  'get  by'  at  the  Patent  Office 
with  'Tungs-tone,'  its  latest  trade-mark,  has 
been  freely  expressed  in  advertising  circles.  As 
a  matter  of  fact,  the  word  was  rejected  by  the 
United  States  Examiner  of  Trade-Marks  at 
Washington  until  he  was  instructed  from  the 
office  of  the  United  States  Commissioner  of 
Patents  to  rule  differently.  The  decision,  on 
appeal,  makes  it  appear  that  'Tungs-tone'  was 
never  warrantably  in  danger  at  the  Patent  Of- 
fice, and  this  opinion  from  headquarters  may  be 
interesting  to  advertisers  in  general  as  shed- 
ding additional  light  upon  the  acceptability  of 
the  suggestive  word — most  sought  of  all  types 
of  trade-marks. 

"  'Tungs-tone'  was  proffered  for  registration 
by  the  Victor  Co.  as  a  mark  for  its  new-style 
talking  machine  needles  or  styli,  and  since  the 
needle  points  are  admittedly  made  of  tungsten 
the  trade-mark  examiner  promptly  made  a  rul- 
ing that  'Tungs-tone'  is  too  near  tungsten.  Of 
course  the  examiner  had  to  take  cognizance  of 
the  fact  that  the  word  as  used  by  the  Victor, 
is  divided  into  two  parts,  and  that  in  pronounc- 
ing it  the  average  retail  dealer  in  talking  ma- 
chines is  prone  to  place  the  emphasis  on  the 
last  syllable  in  pursuance  of  the  Victor  adver- 
tising policy  that  always  plays  up  the  'tone'  of 
its  products.  However,  that  aspect  of  the  case 
did  not  disconcert  the  head  of  the  trade-mark 
division,  for  he  held  that  even  though  the  word 
be  divided  it  fell  under  the  ruling  in  the  case  of 
the  Shumate  Razor  Co.,  wherein  it  was  decided, 
some  time  since,  that  'Tungsteel'  could  not  be 
registered  as  a  trade-mark  for  razors  and  pocket 
knives. 

"As  a  reward  of  merit  for  originality,  how- 
ever, the  first  assistant  commissioner  gave  his 
sanction  to  the  Victor  Co.  when  it  appealed  the 
'Tungs-tone'  case.  He  has  pointed  out,  in  jus- 
tification of  his  action,  that  'Tungs-tone'  is  a 
newly  coined  word,  not  in  the  dictionary,  and 
that  therefore  no  one  would  need  it  in  describ- 
ing his  needles.  In  other  words,  he  holds  that 
it  leaves  open  to  everybody  else  all  words  in- 


REPAIRS 


All  Makes  of  Talking  Machines 
Repaired  Promptly  and  Efficiently 


TALKING  MACHINE  REPAIR 
AND  SALES  CORPORATION 

ANDREW  H.  DODIN,  President 
25  East  14th  Street  New  York 

TELEPHONE,  STU  YVES  ANT  292 


eluding  'tungsten'  that  would  be  useful  in  de- 
scribing any  quality  or  property  appertaining  to 
phonograph  needles.    *    *  * 

"Counsel  for  the  Victor  Talking  Machine 
Co.  were  able  to  cite,  in  pressing  their  appeal, 
a  number  of  comparatively  late  decisions  at 
the  Patent  Office  as  indicating  the  recent  len- 
iency of  Patent  Office  practice  with  respect  to 
suggestive  words.  That  familiarity  on  the  part 
of  an  advertiser  with  the  concessions  as  to 
trade-marks  that  have  been  made  to  other  ad- 
vertisers may  prove  a  genuine  asset  is  indicated 
by  the  final  'Tungs-tone'  decision  which  seem- 
ingly gives  partial  credit  for  the  reversal  of  the 
trade-mark  examiner  to  the  mustering  of  prece- 
dents. 

"Among  the  current  admissions  that  the  Vic- 
tor instanced  to  justify  the  entry  of  'Tungs- 
tone'  were  the  acceptance  of  'Porceliron'  for 
enameled  ware;  'Benzo-Boreine'  for  an  anti- 
septic lotion;  'Kromoke'  for  leather  belting;  and 
best  of  all  because  in  the  musical  field  and  em- 
bracing 'tone,'  the  word  Tnterpretone'  lately 
allowed  for  mechanical  music-playing  instru- 
ments. Confronted  with  this  array  the  first 
assistant  commissioner  of  patents  said  with  re- 
spect to  'Tungs-tone':  'In  view  of  these  decis- 
ions and  the  instances  showing  the  trend  of  the 
office  practice,  it  is  believed  that  this  word 
should  be  allowed.'  " 


TO  OPEN  OFFICE  IN  CHICAGO 

R.  D.  Wyckoff,  general  manager  of  the  Emer- 
son Phonograph  Co.,  New  York,  announced 
this  week  that  the  company  had  arranged  to 
open  a  branch  office  at  7  East  Jackson  boule- 
vard, Chicago,  111.,  in  order  to  handle  its  fast 
growing  trade  in  the  Middle  West.  F.  W. 
Clement  has  been  placed  in  charge  of  this 
branch,  which  will  carry  a  complete  stock  of 
Emerson  records  and  make  deliveries  to  the 
dealers  in  that  territory. 


L.  L.  McMaster,  of  Wakefield,  Mass.,  has 
secured  the  local  agency  for  the  Columbia. 


oreo 


(Switzerland) 


Talkln: 


chiime  Work; 


SPECIALTY 


©tor 


AND  ALL  ACCESSORIES  FOR  THE  TALKING 
MACHINE  INDUSTRY,  SUCH  AS: 

SOUND  BOXES,  TONE  ARMS,  Etc. 


THE    TALKING    MACHINE  WORLD 


87 


TALKING  MACHINES  FOR  HAITI 

Consular  Agent  Reports  a  Good  Opening  for 
Inexpensive  Machines  There 


Washington,  D.  C,  July  31. — According  to  spe- 
cial agent  Garrard  Harris,  there  is  an  opening 
in  Haiti  for  an  inexpensive  talking  machine.  He 
says  "It  should  be  as  simple  and  durable  as  it 
is  possible  to  make  and  as  near  'fool  proof  as 
ingenuity  can  devise.  Wax  records  will  not  do 
on  account  of  their  liability  to  breakage  and 
also  because  of  climatic  conditions.  The  flat 
rubber  records  should  be  provided  and,  if  pos- 
sible, should  contain  a  selection  on  each  side. 

"If  an  agency  could  be  established  to  sell  in- 
struments on  the  instalment  plan,  the  number 
disposed  of  would  be  large.  The  Haitians,  or 
the  vast  majority  of  them,  are  not  able  to  make 
purchases  involving  a  considerable  outlay  at 
one  time,  but  on  a  payment  down  and  a  certain 
sum  per  week  will  undertake  and  carry  through 
financial  outlays  otherwise  impossible.  They 
are  very  fond  of  music  and  would  undoubtedly 
welcome  the  opportunity  to  purchase  talking 
machines,  of  which  there  are  very  few,  indeed, 
on  the  island.  There  would  be  a  limited  de- 
mand for  the  more  expensive  kinds  also. 

"Records  in  French  would  prove  most  popu- 
lar. Representatives  should  be  thoroughly  fa- 
miliar with  and  fluent  in  the  French  language 
to  be  successful." 


TO  HOLD  ANNUAL  OUTING 

The  New  York  Talking  Machine  Co.,  Victor 
distributor,  has  made  arrangements  whereby  its 
employes  will  hold  their  annual  outing  and 
games  on  September  9  at  Beech  Hill  Inn,  Rye 
Beach,  N.  Y.  A  comprehensive  program  of 
athletic  events  has  been  prepared  for  this  year's 
outing  with  the  star  attraction  in  the  shape  of 
the  annual  baseball  game  between  the  single 
and  married  men.  Last  year's  game  was  won 
by  the  bachelors,  but  this  year's  tussle  promises 
to  be  even  more  thrilling  than  the  1915  game. 
W.  L.  Garber  and  R.  G.  Craig  are  in  charge 
of  all  arrangements  and  a  banner  attendance 
is  expected. 


Dealers 
Appreciate 

the  efficiency  and  good  judg- 
ment of  manufacturers  who 
ship  their  cabinet  machines  in 

ATLAS 
PACKING  CASES 

(3-ply  veneer — clear  spruce  cleats) 

These  cases  save  freight  charges 
and  the  contents  arrive  in  perfect 
condition. 


Wrile  for  complete  information 

NELSON  &  HALL  CO. 


MONTGOMERY  CENTER 


VERMONT 


D.  D.  O'NEILL  BECOMES  MANAGER 

Of  the  Talking  Machine  Department  of  Gimbel 
Bros.,  New  York — An  Experienced  Man 


LOOK  OUT  FOR  THIEVES 

Sol  Lazarus,  the  well-known  Victor  and  Co- 
lumbia dealer  at  216  East  Fifty-ninth  street, 
New  York,  reported  last  week  the  loss  of  two 
Columbia  and  nine  Victor  sound  boxes  from  his 
establishment.  The  thieves  have  not  yet  been 
apprehended,  although  no  effort  is  being  spared 
to  bring  them  to  justice.  This  thievery  of 
sound  boxes  has  been  prevalent  in  the  East  the 
past  few  months,  and  there  is  apparently  an 
organized  band  concentrating  in  this  field. 


D.  D.  O'Neill  was  this  week  appointed  man- 
ager of  the  Victrola  department  of  Gimbel 
Bros.,  New  York,  succeeding  George  W.  Mor- 
gan, who  had  been  in  charge  of  this  department 
in  connection  with  the  piano,  sheet  music  and 
musical  merchandise  sections. 

Mr.  O'Neill  is  thoroughly  versed  in  all  de- 
tails of  the  Victor  business  and  recently  con- 
ducted his  own  Victor  establishment  in  Phila- 
delphia, Pa.  The  Gimbel  Victor  department  is 
one  of  the  most  successful  in  this  city  and  will 
offer  Mr.  O'Neill  unlimited  opportunities  for 
development  and  expansion. 

F.  E.  Fitzgerald  retains  charge  of  the  piano 
sheet  music  and  musical  merchandise  depart- 
ments. 


great  personalities  of  the  opera,  notes  and  com- 
ments on  various  developments  along  musical 
lines,  and  information  bearing  on  the  Edison 
Diamond  Disc  phonograph.  While  designed 
primarily  for  circulation  among  owners  of  Edi- 
son machines  it  has  proven  so  interesting  that 
it  is  being  sought  by  persons  who  are  not  own- 
ers of  machines,  but  who  wish  to  keep  them- 
selves posted  on  musical  events  and  progress. 
The  magazine  is  attractive  from  a  typographi- 
cal standpoint,  and  the  increasing  demand  for 
it  shows  that  it  is  fulfilling  its  mission  well. 


"ALONG  BROADWAY"  POPULAR 

The  latest  Edison  publication,  "Along  Broad- 
way," is  growing  in  popularity  with  each  suc- 
ceeding issue.    It  contains  interviews  with  the 


CASES  ON  THE  CALENDAR 

Judge  Mayer,  in  the  United  States  District 
Court;  called  the  calendar  for  the  cases  to  be 
argued  in  the  court's  September  and  October 
terms.  A  number  of  talking  machine  manufac- 
turers have  actions  on  this  calendar,  including 
the  following:  Victor  Talking  Machine  Co.  vs. 
Sonora  Phonograph  Corp.  (three  actions);  Vic- 
tor Talking  Machine  Co.  vs.  Globe  Talking  Ma- 
chine Co.;  American  Graphophone  Co.  vs. 
Emerson  Phonograph  Co.;  Gibson  vs.  Sonora 
Phonograph  Corp. 


Biggest  Hits  of  the  Year! 


Mascot  Nos.  1  and  2 

STYLE  No.  1 

Hornless,  cabinet  style  machine,  with  a 
good  strong  motor.  All  metal  parts  nickel 
plated.  Height  16  inches,  width  8!A  inches, 
depth  9  inches.  Plays  5  and  7-inch  records. 
White  Enamel,  Mahogany,  or  Walnut  Finish. 
Packed  in  individual  cartons.    Wholesale,  $4. 

STYLE  No.  2 

This  is  the  only  phonograph  of  its  size 
that  plays  all  sizes  and  makes  of  records. 
It  stands  30  inches  high,  15^  inches  wide, 
\4y2  inches  deep.  All  metal  parts  are 
nickel  plated.  Equipped  with  a  very  strong 
double-spring  motor,  a  10-inch  turntable  and 
Universal  Tone  Arm.  Highly  polished  cabi- 
net, MAHOGANY  finish.    Wholesale,  $15. 

Write  for  complete  catalog 

Mascot  Talking  Machine 
Manufacturing  Co. 

66  West  37th  Street      NEW  YORK 


88 


THE    TALKING    MACHINE  WORLD 


The  new  line  of  Columbia  Burl  Walnut 
Grafonolas  are  practically  non-competitive. 
Have  you  seen  your  Distributor  regarding 
these  new  models? 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital  ) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


ENGAGE  THE  RIAL  TO  ORCHESTRA 

This  Organization,  of  Which  Hugo  Riesenfeld  Is 
Conductor,  to  Make  Records  for  Emerson  Co. 


The  Emerson  Phonograph  Co.,  New  York, 
has  completed  arrangements  whereby  the 
Rialto  Orchestra,  conducted  by  Hugo  Riesen- 


master  at  the  Imperial  Opera  House  in  Vienna, 
and  in  recent  years  being  associated  with  the 
Manhattan  Opera  House  and  the  Century  Opera 
House  in  New  York.  The  Rialto  Orchestra  has 
already  recorded  several  selections  for  the 
Emerson  library  which  will  be  ready  for  the 
Emerson  trade  in  the  very  near  future. 


TALKING  MACHINE  MEN,  INC.,  MEET 

Discussion  of  Misleading  Advertising  a  Feature 
of  Monthly  Meeting 


Hugo  Riesenfeld 

feld,  will  make  a  series  of  records  for  the  Emer- 
son disc  library.  This  orchestra,  consisting  of 
thirty-five  selected  musicians,  has  proven  a  big 
attraction  at  the  Rialto  Theatre,  Forty-second 
street  and  Broadway,  New  York. 

Mr.  Riesenfeld  is  prominent  in  musical  circles 
both   here   and   abroad,   having  been  concert 


The  monthly  meeting  of  the  Talking  Machine 
Men,  Inc.,  was  held  July  19  at  Keen's  Chop 
House,  70  West  Thirty-sixth  street,  New  York, 
and  was  well  attended,  in  spite  of  the  fact  that 
a  large  number  of  members  were  on  vacation. 

A  luncheon  was  served  at  1  o'clock  and  the 
business  session  immediately  followed.  In  the 
absence  of  President  Hunt,  Vice-President  J.  T. 
Coughlin  presided.  He  opened  with  a  few  brief 
remarks  and  stated  that  owing  to  the  hot 
weather  business  would  be  transacted  as  rapidly 
as  possible. 

Chairman  Shepard,  of  the  committee  on 
credentials,  presented  several  applications  for 
membership,  which  were  voted  on  and  accepted. 
This  committee  also  reported  that  it  was  suc- 
ceeding in  getting  publicity  for  the  organiza- 
tion that  would  be  of  great  benefit  in  enlarging 
its  membership.  Mr.  Shepard  also  stated  his 
committee  was  preparing  a  card  for  use  in  win- 
dows and  other  conspicuous  places,  showing 
that  the  displayer  was  a  member  of  the  Talk- 
ing Machine  Men,  Inc. 

The  association  went  on  record  against  mis- 
leading and  detrimental  advertising.  A  resolu- 
tion was  also  passed  instructing  the  secretary 
to  prepare  letters  to  be  presented  to  the  differ- 
ent manufacturers  of  records  giving  them  all 
the  information  the  association  possessed  in 
regard  to  price  cutters.  After  the  meeting  was 
officially  adjourned,  several  informal  talks  took 
place. 


INSTALL  DEMONSTRATION  BOOTHS 

Prominent  Concerns   Find   Use  for  the  Van 
Veen  "Bed  Set"  Booths — Numerous  Inquiries 


A.  L.  Van  Veen,  president  of  A.  L.  Van  Veen 
&  Co.,  New  York,  manufacturer  of  Van  Veen 
"Bed  Set"  demonstration  booths,  stated  this 
week  that  the  company  had  received  quite  a 
number  of  letters  of  praise  from  local  dealers 
for  whom  it  had  installed  booths  during  the 
past  few  weeks.  Among  these  concerns  are  the 
following:  Kraukauer  Bros., .  Christman  Sons, 
Stultz  &  Bauer  and  Savidge  &  Reed. 

Mr.  Van  Veen  also  stated  that  he  had  re- 
ceived numerous  inquiries  from  dealers  through- 
out the  country  who  are  planning  to  add  to 
their  equipment  before  the  fall  season  starts. 
Baumann  &  Co.,  162d  street  and  Third  avenue, 
New  York,  arranged  this  week  for  the  installa- 
tion of  a  complement  of  Van  Veen  booths. 


RECEIVER  FOR  ALBANY  CO. 


Albany,  N.  Y.,  July  31. — The  Albany  Diamond 
Disc  Co.,  retail  distributers  of  talking  machines, 
was  placed  in  the  hands  of  a  receiver  last  week, 
Nathan  D.  Griffen  being  appointed  as  the  same. 
The  petition  in  bankruptcy  which  was  filed 
shows  liabilities  of  $44,000  and  assets  of  $35,000. 
The  receiver  has  been  given  permission  to  con- 
tinue the  business  of  the  concern,  under  a  bond 
of  $20,000.  The  creditors  of  the  concern  are 
being  represented  by  H.  D.  Wright,  of  Glovers- 
ville,  N.~Y. 


MAKING  DETERLING  MACHINES 


Muncie,  Ind.,  August  5. — The  Deterling  Talking 
Machine  is  being  built  by  the  Deterling  Music 
Co.  in  the  factory  of  the  Bell  Bros.  Piano  Co., 
space  having  been  rented  in  the  factory  for 
that  purpose.  Contrary  to  a  report  recently 
published,  there  is  no  connection  between  the 
Deterling  concern  and  the  Bell  Bros.  Co. 

■1 


John  M.  Dean  Corporation 


Putnam,  Conn. 


Manufacturers  of 


Talking  Machine 

NEEDLES 


Dean  Service  covers  every 
essential  need  in  talking 
machine  needles.  Needles 
furnished  in  bulk  or  in 
special  packages.  Quality 
needles  only. 


THE    TALKING    MACHINE  WORLD 


89 


The  Trade  in  the  South 


TRADE  BOOMING  IN  THE  SOUTH 

Crop  Conditions  Excellent  in  Most  States, 
Though  Floods  Have  Done  Some  Damage — 
Increasing  Demand  for  Machines  and  Records 


Talking  machine  business  in  the  South  con- 
tinues to  show  a  very  favorable  trend  despite 
the  fact  the  summer  season  usually  brings  a 
cessation  of  activities  in  almost  every  line  of 
business.  Aside  from  the  growing  popularity 
of  the  talking  machine,  the  enhanced  prosperity 
of  the  South  has  greatly  increased  the  number 
of  people  to  whom  a  talking  machine  is  now  a 
necessity  rather  than  a  mere  luxury.  The  agri- 
cultural and  industrial  conditions  in  the  South 
as  a  whole  are  very  promising. 

Crops  are  in  good  shape  in  Virginia  and  most 
of  the  wheat  and  oats  have  been  cut  and  have 
shown  a  bountiful  yield.  Corn  is  making  a  fine 
showing,  the  same  condition  prevailing  in  West 
Virginia,  where  the  setback  to  the  corn  crop 
which  occurred  in  the  early  part  of  the  season 
has  been  entirely  overcome.  In  Kentucky  the 
outlook  is  very  bright.  The  hay  crop  was  ex- 
cellent and  the  corn  and  tobacco  prospects  are 
very  rosy.  The  yield  of  wheat  is  not  as  high 
as  was  expected  but  the  quality  is  excellent. 
Unusually  good  prices  are  being  offered  for 
live  stock. 

The  recent  weeks  have  brought  a  great  deal 
of  rain  in  the  South,  which,  on  the  whole,  has 
been  beneficial.  In  Tennessee,  however,  there 
has  been  little  rain,  and  while  the  cotton  crop  is 
good,  the  corn  crop  would  be  greatly  benefited 
by  more  rain.  Prospects  of  a  good  crop  of  cot- 
ton in  Texas  are  excellent.  There  have  been 
good  rains  in  the  southern  section  of  the  State 
although  the  Pan-Handle  complains  of  some 
drought,  which  is  not  serious,  however.  Crops 
are  better  in  Louisiana  than  for  several  years. 


Cotton  is  in  full  bloom  and  the  corn  crop  is 
excellent  and  is  practically  made. 

The  erection  of  a  large  packing  house  at 
Statesboro,  Ga.,  which  is  in  the  center  of  the 
finest  agricultural  section,  and  for  which  a  con- 
tract has  recently  been  completed,  will  greatly 
stimulate  the  production  of  live  stock.  Heavy 
rains  in  the  southeast  section  have  reduced 
crop  prospects  somewhat.  The  corn  crop,  es- 
pecially, will  suffer,  and  the  cotton  crop  will 
show  a  decrease,  but  conditions  on  the  whole 
are  fairly  good.  The  situation  in  Alabama  is 
not  as  favorable  as  might  be  wished.  The  heavy 
rains  and  floods  did  considerable  damage,  al- 
though the  crops  on  the  highlands  are  excel- 
lent. Increasing  indications  of  diversified  farm- 
ing are  seen  on  every  hand,  which  will  enhance 
the  future  prosperity  of  the  State. 

Unusually  good  crops  are  reported  from  the 
northern  section  of  Mississippi.  In  other  sec- 
tions of  the  State  the  outlook  is  not  so  good,  as 
thousands  of  acres  of  corn  and  cotton  have 
been  ruined  by  the  water  overflow. 

Continued  prosperity  is  shown  in  the  manu- 
facturing centers  throughout  the  entire  South 
and  unemployment  has  been  greatly  diminished. 
The  people  generally  are  making  more  money 
than  they  have  for  some  years  past,  and  they 
are  evincing  their  love  for  music,  which  is  char- 
acteristic of  them,  by  investing  a  fair  propor- 
tion of  their  earnings  in  musical  instruments. 
Talking  machine  distributors  in  every  section 
of  the  country  report  a  demand  which  has  ac- 
tually resulted  in  a  shortage  of  goods.  There 
is  an  excellent  call  for  the  better  class  of  rec- 
ords and  the  average  price  of  talking  machines 
sold  is  much  higher  than  formerly,  all  of  which 
indicates  prosperous  conditions  in  the  talking 
machine  trade,  and  bright  prospects  for  a  con- 
tinuance of  the  same  in  the  future. 


ORIGINAL  ADVERTISING  WINS 

How  the  Victor  Department  of  the  Rhodes- 
Mahoney  Co.  Has  Increased  Its  Business 


Chattanooga,  Tenn.,  August  1. — The  Victor 
talking  machine  department  of  the  Rhodes- 
Mahoney  Furniture  Co.,  of  this  city,  which  is 
under  the  capable  management  of  H.  G.  Ray,  is 
one  of  the  most  enterprising  in  the  South.  Ad- 
vertising in  the  local  papers  is  a  favorite  means 
of  concentrating  attention  on  the  establishment, 
and  a  recent  ad,  which  called  attention  to  the 
resources  of  this  department,  its  offer  of  one 
year's  service  on  any  Victrola  purchased,  with 
an  expert  mechanic  at  the  buyer's  service,  has 
been  no  small  factor  in  the  growth  of  the  busi- 
ness. 

A  recent  advertisement  which  contained  pic- 
tures of  the  various  styles  of  Victrolas  and  por- 
traits of  Manager  Ray,  Mrs.  L.  R.  House,  in 
charge  of  the  record  department,  and  J.  B. 
Wilbanks,  of  the  repair  department,  has  come 
in  for  considerable  praise.  In  this  connection 
Mr.  Ray  remarked:  "This  campaign  of  adver- 
tising has  more  than  doubled  our  business,  and 
has  caused  considerable  comment  because  of  its 
originality."  It  is  worth  noting  that  concerns 
that  do  advertise  in  this  original  way  win  out. 


TRADE  CONDITIONS  IN  SAVANNAH 

Savannah,  Ga.,  August  1. — Trade  for  July  and 
August  in  this  locality  is  usually  rather  quiet 
while  the  cotton  is  in  the  making,  for  most  of 
our  people  are  either  at  the  seashore  or  in  the 
mountains.  While  there  has  been  considerable 
damage  to  some  of  the  crops  in  the  Southwest 
and  Northern  Georgia  by  recent  floods,  yet  this 
immediate  vicinity  has  not  been  very  seriously 
(Continued  oh  page  90) 


t  ( 


JUST  OUT! 


A  Winner  of  Trade — Where-ever  Displayed" 

Corley  Victrola  Carrying  Case 

Sells  like  "hot  cakes" — every  owner  of  a  Victrola  IV  will  want  one !  Will 
increase  your  sales  of  machines.  Pays  the  dealer  a  good  profit!  As  handy 
to  carry  as  a  suit  case — as  strong  and  durable  as  a  trunk. 

Fills  a  Long-Felt  Want! 


Extra  well  made  from  three-ply  veneer;  covered  with 
hard  fibre,  including  bottom,  inside  measurements, 
17K"  long,  13;+"  wide,  11"  deep.  Fibre  bound, 
heavy  steel  brassed  trimmings,  excelsior  lock;  strap 
hinges,  bolts,  cloth  lined.  Fitted  with  blocks  to 
hold  Victrola  in  place  when  traveling. 


Be  First 

to  reap  the  profits  from  this 
big  seller.  Sample  case  $5.00. 
In  lots  of  6  or  more,  $4.50. 
Immediate    shipment  made. 


The  Tartey  Tampani! 

The  Victor  House  of  Dixieland — Distributors 

213  East  Broad  Street,  Richmond,  Va. 


VCORLEYT) 
I  C  T  0|\ 

Service  is  Supreme 
in  the  South! 


90 


THE    TALKING    MACHINE  WORLD 


The  Columbia  selling  methods  and  effective  adver- 
tising are  bringing  the  line  more  and  more  into 
public  notice  every  day — and  the  dealers  not  yet 
carrying  the  line  are  feeling  this,  as  well  as  those 
who  do.  We  have  the  clearest  kind  of  evidence  of 
that  fact  before  us  all  the  while. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


THE  TRADE  IN  THE  SOUTH 

{Continued  from  page  89) 


HOW  THE  GRAF0N0LA  AIDED  RECRUITING  IN  NEW  ORLEANS 


New  Orleans,  La,.  August  6. — The  B.  Grune-  the  recruiting  by  means  of  a  Grafonola.  The 

affected.    The  local  dealers  handling  the  lead-    waid  Co.,  of  this  city,  took  advantage  of  a  timely  power  of  music  and  particularly  the  power  of 

ing  talking  machine  lines  are  looking  forward    opportunity  recently  when  the  National  Guard  the  Columbia  list  of  double-disc  patriotic  records 
to  a  very  fine  fall  business.    The  trade  outlook 
is  excellent  in  every  respect  and  the  dealers  are 
well  prepared. 


CARRYING  TRUNKS  FOR  VICTROLAS 

Corley  Co.  Announces  New  Convenience  for  the 
Owners  of  Smaller  Types  of  Machines 


The  problem  of  the  Victrola  owner  who  de- 
sires to  carry  his  machine  to  camp  or  country, 
and  who  has  been  faced  with  the  alternative  of 
having  the  instrument  securely  boxed  or  take 
chances  on  having  it  damaged,  has  been  solved 
l>y„  the  Corley  Co.,  of  Richmond,  Va.,  which 
has  placed  on  the  market  its  new  trunks  for 
Victrolas  VI,  VIII  and  IX.  The  trunks  are 
made  of  exact  size  to  fit  the  machines,  are  con- 
structed of  three-ply  veneer  and  covered  with 
hard  fibre,  have  metal  corners  and  substantial 
locks  and  are  fitted  to  carry  the  Victrolas  se- 
curely without  packing.  The  trunks  should  ap- 
peal not  only  to  the  talking  machine  owners 
but  also  to  the  salesmen  who  have  occasion  to 
carry  sample  machines  on  their  travels.  Straps  of  this  city  prepared  to  mobilize  in  response  to 
are  provided  so  that  the  trunk  may  be  carried  instructions  from  the  Government  officials,  and 
as  a  suit  case  and  it  is  also  strong  enough  to  it  was  found  that  artillery  companies  A,  B  and  C 
permit  of  its  being  checked  as  ordinary  bag-  lacked  a  full  complement  of  men. 
gage.  It  should  prove  to  be  an  all-year-round  A  recruiting  office  was  opened  and  at  this 
trade  feature.  point  the  B.  Grunewald  Co.  suggested  aiding 

BUFFALO 


resulted  in  the  three  companies  recruiting  to  de- 
sired strength  in  a  few  days. 


LARGER  QUARTERS  IN  ATLANTA 

The  Columbia  Graphophone  Co.,  of  Atlanta, 
Ga.,  has  leased  the  entire  third  floor  of  the 
Rosser  &  Porter  Building  at  63  North  Pyror 
street  for  a  term  of  three  years.  The  company 
formerly  occupied  a  portion  of  the  third  floor, 
but  their  increasing  business  made  additional 
space  necessary.  Their  new  lease  gives  them 
10,000  feet  of  floor  space. 


RAILROAD 

Look  at  the  list  of 
railroads  running 
out  of  Buffalo; 
New  York  Central, 
West  Shore,  Lake 
Shore,  Nickel 
Plate,  Wabash, 
Erie,  Pennsyl- 
vania, Lackawan- 
na, Grand  Trunk, 
Michigan  Central, 
Lehigh,  B.  R.  &  P. 
and  B.  &  S. 


EXPRESS 

Four  express 
companies  will 
give  you  a  com- 
plete service: 
American,  Na- 
tional, Adams  & 
Wells-Fargo. 


STEAMSHIP 

Boat  lines  touch  a 
great  many  cities, 
on  the  Lakes, 
and  Andrews' 
Service  can  catch 
any  boat  on  fifteen 
minutes'  notice. 


PRIZE  ESSAY  CONTEST  ON  VICTROLA 

.  Macon,  Ga.,  August  5. — The  Oberry-Williams 
Co.,  Victor  dealers,  recently  conducted  a  prize 
contest  for  the  best  essay  on  the  subject,  "The 
Victrola  in  the  Home."  Many  really  good  es- 
says were  received,  the  prize,  a  $50  Victrola,  be- 
ing awarded  to  Mrs.  Louis  Carter,  the  commit- 
tee of  award  being  composed  of  three  ladies 
interested  in  literary  work. 


Doesn't  it  stand  to  reason  that 
we  mean  what  we  say  when 
we  remark:  Andrews'  Victor 
Service  is  Fast  and  Complete. 

^  W.  D.  Andrews,  Buffalo,  N.  Y. 

Andrews 


VICTOR  ADS  ON  WRAPPING  PAPER 

Arlington,  Tex.,  August  7. — Coulter  &  Son,  Vic- 
tor dealers  in  this  city,  are  advertising  Victrolas 
and  Victor  records  in  a  rather  unique  manner 
by  having  their  Victor  advertisements  appear 
on  the  wrapping  paper  on  each  package  that 
leaves  their  store.  By  changing  these  adver- 
tisements frequently  the  company  has  been  able 
to  carry  into  the  homes  of  all  visitors  to  its 
store  a  very  effective  Victor  message. 


The  Lenoir  Phonograph  Shop  was  recently 
opened  on  West  Main  street,  Lenoir,  N.  C;  a 
recital  hall  being  one  of  the  features  of  the 
new  store,  which  will  feature  the  Edison  Dia- 
mond Disc  phonographs  and  records. 


THE    TALKING    MACHINE  WORLD 


91 


2  GRESHAM  BUILDING,  BASING  HALL  STREET  E.  C,  LONDON,  W.  LIONEL  STURDY,  MANAGER. 


General  Feeling  of  Financial  Insecurity  Has  Ef- 
fect on  British  Talking  Machine  Trade — 
Scarcity  of  Competent  Workmen  a  Factor — 
Increase  in  Imports  Reported — Planning  for 
Active  Trade  Campaigns  After  the  War — 
New  Russian  Records  Listed  by  British 
Houses — What  the  Newest  Record  Lists  Con- 
tain— Court  Asked  to  Decide  on  Standard 
Record — Enterprise  Shown  by  Certain  Con- 
cerns in  Face  of  Adverse  Conditions — Records 
to  Instruct  in  Wireless  Operation — More 
German  Firms  Ordered  to  Liquidate — Short- 
age of  Packing  Boards  Announced 


London,  E.  C,  England,  July  26. — In  the  gramo- 
phone and  musical  instrument  domain  general 
trade  conditions  are  not  overbright  at  the  mo- 
ment. Except  perhaps  in  particular  centers, 
sales  have  fallen  off  considerably  all  over  the 
country,  mainly  we  should  imagine  in  conse- 
quence of  a  widespread  feeling  of  insecurity  as 
to  the  effect  of  calling-up  wage  earners  and 
business  men  generally  for  military  service. 
These  days  money  is  not  so  freely  spent  on 
things-one-can-do-without,  and  there  is  now  a 
more  general  desire  to  invest  in  war  loans,  or 
otherwise  earmark  surplus  earnings  for  deposit 
in  the  bank.  All  men  up  to  the  age  of  forty- 
one  not  yet  in  khaki  or  exempt  come  under  the 
military  service  acts,  and  this  gigantic  domestic 
upheaval  obviously  is  going  to  turn  things  in- 
side out.  Dealers  therefore  fear  to  add  to  their 
stocks  or  otherwise  tie  up  capital.  The  trade 
has  reached  a  kind  of  ragtime  stage  when  or- 
ders are  placed  piecemeal  as  conditions  demand, 
though  in  bulk,  quite  a  fair  business  is  being 
done.  Of  the  prospects  for  the  season,  I  feel 
sanguine  that  trade  will  not  be  unsatisfactory, 


conditions  and  difficulties  considered.  Once  we 
reach  a  level  and  know,  or  rather  be,  in  a  bet- 
ter position  to  estimate  possibilities  and  prob- 
abilities at  their  true  value,  definite  plans  of 
campaign  and  expenditure  can  be  more  safely 
embarked  upon.  As  it  is,  one  is  shy  of  taking 
action,  though  necessity  has  compelled  in  cer- 
tain quarters  commitment  to  confirmation  of 
contracts.  Despite  little  individual  forebodings, 
which  happily  find  only  secret  expression,  there 
is,  broadly  speaking,  an  unshaken  confidence  in 
the  industrial  and  political  future.  The  war 
has  reached  a  stage  when  reasonable  optimism 
is  more  than  ever  justified.  But  in  the  present 
stage  of  the  conflict  it  were  foolish  to  indulge 
in  estimates  of  an  early  peace,  and  we  have 
therefore  schooled  ourselves  to  look  both  ways 
determined  to  make  the  best  of  things  as  they 
are,  proceed  cautiously,  and  be  ready  for  any- 
thing that  may  eventuate. 

A  Glance  at  Trade  Conditions 
A  glance  at  the  inner  workings  of  the  gramo- 
phone trade  in  relation  to  official  prohibitions, 
etc.,  may  be  of  interest.  The  question  which 
takes  precedence  of  all  others  is  that  affecting 
the  right  of  the  trade  to  import  certain  neces- 
sary parts  and  accessories.  Although  the  posi- 
tion in  this  respect  is  still  a  little  uncertain  it 
is  becoming  clearer  each  day,  and  is  by  now 
pretty  well  known  that  the  Board  of  Trade  has 
conceded  the  music  trade  permission  to  import 
under  license  a  specified  portion  of  its  annual 
imports.  France  and  Switzerland,  I  understand, 
may  be  authorized  to  sell  us  goods  up  to  about 
50  per  cent,  of  the  total  value  we  imported  dur- 
ing twelve  months  prior  the  prohibition  order. 
These  goods  represent  articles  required  by  the 
whole  music  industry,  as  for  instance,  piano 


actions,  and  certain  metal  parts;  gramophone 
motors,  tone  arms,  sound  boxes,  horns,  etc. 

In  regard  to  imports  from  America,  the  posi- 
tion is  somewhat  better  than  was  at  first  thought 
possible.  Official  restriction,  which  for  a  long 
time  held  just  against  all  argument,  has  at  last 
been  removed  to  the  extent  of  permitting  the 
importation  of  metal  parts  up  to  140  tons  per 
month.  Being  perhaps  the  freest  and  most  flex- 
ible center  of  the  world's  metal  markets  at  the 
present  period,  American  foundries  are  in  the 
best  position  to  look  after  our  small  musical 
requirements  promptly.  The  weight  allowed  is 
a  mere  fleabite,  yet  so  urgent  are  our  require- 
ments on  shipping  capacity — every  available  foot 
of  space  being  required  for  the  transport  of 
other  or  more  necessary  merchandise — that  it 
was  only  after  very  considerable  difficulty  and 
argument,  our  officials  were  moved  to  make  the 
concession  of  this  small  amount  of  tonnage. 
Small,  yes! — but  withal  vital  to  the  existence  of 
the  music  trade  industry,  vital  out  of  all  pro- 
portion to  the  other  interests  at  stake?  This  140 
tons  will  not  go  far.  It  has  to  be  spread  over 
the  pianoforte,  player,  organ,  gramophone,  and 
every  other  section  of  the  trade.  Still,  we  are 
grateful  under  the  circumstances,  because  it  will 
enable  us  to  keep  things  going  pending  a  re- 
turn to  the  good  old  times,  of  now,  it  seems, 
so  long  ago! 

Planning  Post  Bellum  Campaigns 

So  far  as  is  possible  under  the  present  dif- 
ficult conditions  it  is  pleasing  to  note  that  quite 
a  number  of  British  gramophone  firms  have 
prepared  a  plan  of  campaign  to  go  into  effect 
as  soon  as  the  war  is  over.  These  plans  in  the 
main  are,  by  the  exigencies  of  the  situation, 
(Continued  on  page  92) 


'His  Master's  Voice' 

— the  trade-mark  that  is  recognized 
throughout  the  world   as  the 

HALL-MARK  OF  QUALITY 


Branches 


Agencies 


'His  Master's  Voice" 


Copyright 


This  intensely  human  pic- 
ture stands  for  all  that  is 
best  in  music 

— it  is  the  "  His  Master's  Voice  " 
trade-mark,  and  it  brings  to  you, 
no  matter  where  you  are,  the 
very  best  music  of  every  kind, 
sung  and  played  by  the  world's 
greatest  artists  —  the  greatest 
singers,  pianists,   violinists,  o  r. - 
chestras  and  bands — all  enshrined 
in  the  unequalled  "  His 
Master's  Voice  " 
records 


DENMARK:  Skandinavlsk  Grammopbon-Aktl- 
eselskab,  Friharnen,  Copenhagen. 

FRANCE:  Cie.  Franchise  du  Gramophone,  115 
Boulevard  Richard  Lenoir,  Place  de  la  Repub- 
lique,  Paris. 

SPAIN:  Compafiia  del  GramOfono,  56-58  Balmes, 
Barcelona. 

SWEDEN:  Skandinaviska  Grammophon-Aktie- 
bolaget,  Drottnlng  Gatan  No.  47,  Stockholm. 

RUSSIA:  The  Gramophone  Co.,  Ltd.,  45,  Nevsky 
Prospect,  Petrograd  (Petersburg) ;  No.  1 
Solyanka,  Solyanol  Dvor,  Moscow;  9,  Golovlnsky 
Prospect,  Tlflls;  Nowy-Swlat  30,  Warsaw;  33, 
Alexandrowskaya  Ulitsa,  Riga ;  11  Mlchallovskaya 
Ulltsa,  Baku. 

INDIA:  The  Gramophone  Co.,  Ltd.,  139,  Bal- 
liaghatta  Road,  Calcutta ;  7,  Bell  Lane,  Fort, 
Bombay. 


AUSTRALIA:  S.  Hoffnung  &  Co.,  Ltd.,  Sole 
Concessionaries  of  The  Gramophone  Company, 
Limited,  163,  Pitt  Street,  Sydney. 

NEW  ZEALAND:  Gramophonium,  Ltd.,  118-120 
Victoria  Street,  Wellington. 

SOUTH  AFRICA:  Darter  &  Sons,  Post  Box  174, 
Capetown;  Mackay  Bros.,  Post  Box  251,  Johannes- 
burg; Mackay  Bros.  &  MeMahon,  Post  Box  419, 
Durban ;  Ivan  H.  Haarburger,  Post  Box  105, 
Bloemfontein ;  Franz  Moeller,  Post  Box  108,  East 
London;  B.  J.  Bwins  &  Co.,  Post  Box  86,  Queens- 
town;  Handel  House,  Kimberley;  Laurence  & 
Cope,  Post  Box  132,  Buluwayo;  The  Argus  Co., 
Salisbury. 

EAST  AFRICA: 

Marques. 


Bayley     &    Co.,  Lourenzo 


Great  Britain  : 


HOLLAND :  American  Import  Co.,  22a,  Amsterd 
Veerkade,  The  Hague. 

ITALY:   A.  Bossi  &  Co.,  Via  Oreflci  2,  Milan. 
EGYPT   (Also  for  the   Soudan,  Greece  and  the 
Ottoman  Empire) :    K.  Fr.  Vogel,  Post  Box  414, 
Alexandria. 


The  Gramophone  Company,  Ltd. 


HAYES 


MIDDLESEX 


ENGLAND 


92 


THE    TALKING    MACHINE  WORLD 


We  do  not  rely  on  giant  advertisements  for  Sales — We  depend 

on  intrinsic  Merit  alone. 

No  amount  of  advertising  can  increase  the  value  of 

WINNER  RECORDS: 

("The  World's  Super-Disc") 

They  outwear  all  others. 
Only  up-to-date  songs  and  selections  recorded. 
Winners   leave   the   dealer   a   generous   margin   of  profit. 
THEY  SELL  ON  THEIR  MERITS 

Independent  LIVE  REPRESENTATIVES  WANTED — in  U.  S.  and  British  Colonies 
Write  the  manufacturers  for  Trade  Terms 

THE  WINNER  RECORD  CO.,  Ltd. 

Willowbrook  Grove,  Camberwell,  London,  England 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  91) 


merely  on  paper,  so  to  speak,  yet  none  the  less 
merit  encouragement.  As  time  passes  they  will 
mature  and  take  practical  shape.  In  exam- 
ining every  detail  of  what  is  likely  to  prove  a 
somewhat  complex  situation  when  peace  shall 
again  reign,  we  are  on  the  right  track  to  pre- 
serve and  develop  our  trade  interests  to  the 
exclusion  of  after  war  enemy  propaganda.  All 
that  can  be  urged  at  the  moment  is  to  perfect 
our  system  and  organize  not  for  defensive  pur- 
poses, but  for  an  immediate  trade-war  offen- 
sive the  moment  conditions  permit.  This  is 
what  we  are  doing,  and  when  expedient  so  to 
do  I  shall  advise  World  readers,  especially  its 
huge  army  of  Colonial  traders,  just  what  ex- 
actly they  may  expect  from  this  market. 

One  concrete  instance  of  British  enterprise 
that  may  now  be  mentioned  is  furnished  by  the 
house  of  J.  E.  Hough,  Ltd.,  Glengall  road,  Peck- 
ham,  London.  Suitable  plant  has  already  been 
installed  for  the  manufacture  of  complete 
gramophones  which  will  render  the  firm  inde- 
pendent of  foreign  supplies.  The  labor  and 
supply  difficulties  are  serious  handicaps  at  the 
moment,  but  there  is  already  sufficient  evidence 
that  Messrs.  Hough  will  be  in  a  position  to 
meet  all  afterwar  machine  requirements.  Good 
luck  to  them! 

What  is  a  Standard  Record? 

A  novel  point  bearing  upon  the  playing  size 
of  a  record  was  raised  in  a  recent  law  action 
between  the  Regent  Fittings  Co.  of  Old  St. 
London,  and  Hall  Bros.,  Heath  road,  Ilford. 
The  latter  was  sued  by  the  Regent  people  for 
5  guineas,  the  price  of  a  gramophone  supplied. 
On  the  day  of  sale  plaintiff  demonstrated  that 
the  instrument  contained  a  motor  that  would 
play  eight  records,  but  the  next  day  defendant 
returned  and  complained  that  when  he  tried 
it  at  home,  the  machine  would  not  play  more 
than  four  records  with  one  winding.     On  this 


ground  defendant  repudiated  the  transaction, 
hence  the  action-at-law.  The  evidence  at  the 
first  hearing  being  somewhat  conflicting,  Judge 
Graham  adjourned  the  case  for  production  of 
the  instrument.  Subsequently  this  was  brought 
into  court,  and  on  the  Magistrate's  advice,  taken 
into  the  courtyard  for  purposes  of  demonstra- 
tion. After  a  thorough  test  it  was  found  that 
the  motor  would  run  not  quite  to  the  limit  of 
five  records.  These  particular  records,  it  ap- 
pears, were  supplied  by  defendant  whose  coun- 
sel said  that  plaintiff  had  brought  up  a  lot  of 
records — all  short  tunes,  and  he  could  not  al- 
low a  test  with  those  on  the  ground  that  they 
were  not  "standard"  records.  Plaintiff  inter- 
polated that  "defendants'  records  were  of  very 
large  size,  and  it  was  not  a  fair  test  ...  he 
should  take  records  of  an  average  size  (length) 
which  I  have  with  me  .  .  .  the  motor  will 
play  eight."  After  further  argument  Judge 
Graham  remarked:  "I  have  nothing  about 
standard  records  on  my  notes.  It  was  sug- 
gested the  plaintiff  said  it  would  do  eight  tunes 
with  one  wind:  the  defendant  did  not  suggest 
the  plaintiff  said  standard  records,  and  when 
he  got  home  he  tried  standard  records  and  they 
would  not  work."  Defendants'  counsel:  I 
took  it  for  granted  that  it  was  agreed  they  must 
be  standard  records.  Judge:  You  may  have 
done  so,  but  there  is  no  mention  of  it  here, 
and  the  plaintiff  says  he  has  actually  got  eight 
records  which  can  be  played  by  this  motor 
with  one  wind;  isn't  that  fair  on  his  part?  You 
have  proved  that  it  will  not  play  eight  standard 
records,  but  there  is  no  evidence  that  he  pur- 
chased it  with  the  idea  that  it  would  do  so. 
Counsel:  You  will  recognize  that  this  case 
raises  a  very  important  point  in  the  trade  as  to 
what  a  record  really  is.  We  bought  this 
gramophone  to  work  10-inch  records,  the  rec- 
ords recognized  in  the  trade,  and  it  raises  a  big 


question  if  a  man  can  put  you  off  with  anything. 
Judge  Graham:  I  see  nothing  in  the  point.  The 
defendant  himself  admits  he  took  plaintiff's 
word  it  would  play  eight  tunes;  no  mention  was 
made  of  standard  size,  but  it  is  not  right  to 
say  it  will  not  do  eight  tunes.  There  will  be  a 
verdict  for  plaintiff  for  the  amount  claimed, 
with  costs. 

As  far  as  my  experience  goes,  this  is  the  first 
instance  in  law  of  distinction  being  made  be- 
tween tunes  and  records.  The  attempt  to  raise 
a  question  on  what  counsel  was  pleased  to 
term  "standard"  records  as  measured  by  length 
of  playing  time,  is  to  say  the  least,  ingenious. 
Plaintiff  having  demonstrated  that  his  machine 
would  play  eight  records,  there  being  no  guar- 
antee as  to  the  length  of  each  record,  only  one 
judgment  was  possible,  in  this  particular  in- 
stance. At  the  same  time  one  cannot  help 
giving  expression  to  the  opinion  that  the  con- 
tention of  defendant's  counsel,  from  a  common 
sense  point  of  view,  was  quite  good.  Apart 
from  the  case  in  question,  one  must  agree 
that  in  general  the  claims  made  as  to  the 
playing  strength  of  gramophone  motors  are 
often  misleading.  If  these  claims  are  to  be 
based  on  the  number  of  records  a  motor  will 
play,  it  is  scarcely  fair  to  determine  it  by  the 
shortest  record  that  can  be  found,  any  more 
than  by  the  longest.  An  average  should  be  and 
could  be  struck,  but  I  am  of  the  opinion  that 
it  would  be  far  more  honest  to  describe  this  or 
that  machine  as  containing  a  motor  that  will 
play  for  so  many  minutes.  By  so  doing  any 
question  of  alleged  misrepresentation  would  be 
entirely  eliminated.  Towards  this  desirable  end, 
the  law  action  under  review  will  materially  as- 
sist. 

Grammavox  Record  for  Oversea  Buyers 

Far  removed  from  the  district  known  as 
Phonoland,    the    Sound    Recording   Co.,  Ltd., 


Mr.  DEALER:  You  Will  Be  SHORT  OF  RECORDS  This  Season! 


REGISTERED 


M 


TRADE  MARK 


You  lost  business  last  season  through  the  demand  exceeding 
the  supply.    Don't  let  it  happen  again. 

Get  into  touch  with  us  right  away,  and  make  sure  of  your 
stock  for  the  busiest  Fall  trade  you've  ever  had. 

Our  Records  are  better,  our  Prices  are  better,  and  our 
Deliveries  are  surer  than  any  brand  you've  ever  handled. 

All  enquiries  to: — The  Manufacturers 

THE  INVICTA  RECORD  CO.,  Ltd.,  1  New  Inn  Yard,  London,  E.  C,  England  Cables 


THE    TALKING    MACHINE  WORLD 


93 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  92) 


with  its  headquarters  on  Swallow  street,  Picca- 
dilly, London,  W.,  seems  rather  to  court  a  cer- 
tain seclusion  outside  the  publicity  limelight 
so  frequently  reflected  upon  the  doings  of  other 
gramophone  houses.  While  not  wholly  so, 
there  is  nevertheless  a  measure  of  truth  in  the 
fact  that  the  company  are  not  at  the  moment 
desirous  of  proclaiming  too  loudly  the  active 
work  which  they  are  accomplishing  in  behalf 
of  gramophone  traders  abroad.  Like  most 
other  firms  the  Grammavox  record  people  have 
been  seriously  affected  by  the  shortage  of  labor, 
but  arrangements  are  now  happily  almost  com- 
plete whereby  this  difficulty  will  soon  be  but 
a  memory.  In  conversation  with  the  general 
manager,  M.  W.  Chapman,  we  were  assured 
that  the  company's  facilities  for  prompt  re- 
cording and  dispatch  of  5,000  lots  and  up,  will 
enable  them  to  offer  oversea  buyers  the  best 
service  towards  the  complete  ousting  of  enemy 
firms  and  oversea  record  buyers  are  therefore 
invited  to  commence  immediate  negotiations  for 
adequate  supplies  of  the  all-British  Grammavox 
records  at  competitive  prices.  As  an  earnest  of 
their  enterprise  and  determination,  the  Sound 
Recording  Co.  has  already  secured  additional 
premises  in  Swallow  street,  and  as  they  aptly 
put  it:  "We  hope  to  get  more  of  this  street 
in  good  time."  The  Grammavox  record  (10- 
inch  double)  has  behind  it  many  years  of  good 
reputation  abroad  for  quality  and  general  value, 
and  in  this  direction  there  can  be  no  doubt 
but  that  the  company  is  on  the  high  road  to 
achieve  further  successes. 

Issue  Series  of  Records  in  Russian 
The  existing  ties  of  friendship  between  Britain 
and  Russia  will  undoubtedly  be  further  strength- 
ened along  commercial  lines  after  the  war,  and 
sincere  commendation  is  due  to  any  enterprise 
that  will  assist  in  bridging  the  wide  and  diffi- 
cult gulf  between  the  distinctive  habits  and 
general  intercourse  of  each  country.  To  a 
closer  commercial  understanding  a  knowledge  of 
the  somewhat  intricate  Russian  language  is  a 
first  essential.  Upon  that  will  arise  the  com- 
mercial edifice  which  it  is  hoped  to  build  up. 
In  this  grand  work  it  is  encouraging  to  know 
that  "His  Master's  Voice"  will  speak  with  no 
uncertain  voice.  The  policy  of  the  Gramophone 
Co.,  Ltd.,  has  ever  been  one  of  high  ideals  and 
in  musical  and  educational  achievement,  it 
stands  unquestionably  pre-eminent  in  its  suc- 
cessful endeavors  to  raise  the  tone  of  our  in- 
dustry and  place  it  upon  a  plane  as  closely  al- 
lied to  art  as,  under  present  methods  of  pro- 
duction, it  may  attain.  In  this  regard  the  com- 
pany's reputation  is  endorsed  by  the  issue  of  a 
fine  series  of  Russian  language  records,  which 
will  make  considerably  easier  the  students' 
task  of  learning  the  accent,  grammar,  and  cor- 
rect phrasing  of  this  intricate  language.  The 
records  have  been  spoken  by  a  Russian  master 
— no  less  a  person  than  Nevill  Forbes,  M.A., 
reader  in  Russian  to  Oxford  University.  The 
chapters  are  from  the   "First  Russian  Book" 


(Forbes)    published    by    the    Clarendon  Press. 
False  Declaration  Brings  Fine 

For  making  a  false  declaration  with  regard 
to  musical  instruments  imported  to  Dittlehamp- 
ton  and  London,  Messrs.  Joseph  Wallis  &  Son, 
Ltd.,  London,  were  recently  mulcted  in  fines 
amounting  to  £60. 

Attractive  Winner  Records 

Oversea  records  buyers  are  offered  a  very  at- 
tractive line  in  the  "Winner"  double  disc,  which, 
in  point  of  popularity  occupies  a  prominent 
place  on  the  British  markets  at  home  and 
abroad.  The  Winner  quality  is  second  to 
none  as  judged  by  artistic  and  recording  stand- 
ards. A  new  list  of  good  selling  titles  is  is- 
sued each  month,  and  dealers  have  come  to 
place  implicit  reliance  upon  the  sales  value  of 
these  issues.  That  is  the  supreme  test,  and  as 
the  "Winner"  record  output  increases  each 
month  commensurately  with  the  demand,  it  may 
be  accepted  without  question  as  a  sign  of 
strength  and  vitality.  This,  of  course,  reflects 
good  service  in  that  provision  is  made  for 
every  musical  taste  by  the  issue  of  records 
which  have  all  passed  a  special  examination  by 
trained  assistants.  Apart  from  this  quality 
test,  the  Winner  boasts  a  splendid  number  of 
star-bill  artists,  many  exclusive,  and  whose 
contributions  are  chosen  from  the  very  latest 
of  London's  musical  programs.  A  typical  ex- 
ample is  the  current  Winner  list,  and  dealers 
are  well  advised  to  obtain  it,  together  with  a 
complete  Winner  record  catalog  and  trading 
terms.  The  company's  address  will  be  found 
in  their  announcement  elsewhere  in  this  sec- 
tion. 

Variety  in  Zonophone  Records 

The  essence  of  Zonophone  record  issues  is 
"variety,"  to  which  also  one  might  add  'top- 
icality," for  centered  in  the  company's  August 
supplement  is  about  the  most  comprehensive 
choice  alike  welcome  to  dealer  and  public.  It 
includes  a  "special!"  What  that  means  the 
Zonophone  public  will  readily  recognize.  Many 
and  varied  are  the  songs  for  Tommy  and  Jack, 
but  none  for  the  tireless  munition  workers — 
until  now.  This  Zono  special,  as  may  be 
guessed,  is  the  one  that  fills  the  bill,  and  fills 
it  very  effectively,  too!  Aptly  named  "The 
Munition  Workers'  Song — an  inspiration  by,  we 
are  glad  to  note  a  young  British  musician,  Miss 
Kathleen  Bruckshaw — it  portrays  in  vivid  words 
that  will  evoke  the  admiration  of  all  who  hear 
them,  a  fine  tribute  to  the  men  "behind"  whose 
lot  it  is  to  undergo  the  stress  and  strain  of 
continuous  weeks  and  months  of  hard  work  at 
the  bench,  lathe,  or  other  machine,  in  support 
of  our  gallant  army  and  navy.  That  pre- 
eminent artist,  Robert  Radford  (bass)  has  ex- 
clusively recorded  this  magnificent  song  for  the 
British  Zonophone  Co.  On  the  reverse  is  re- 
corded "The  Victor  March,"  by  the  Black  Dia- 
mond Band,  and  altogether  nothing  is  want- 
ing to  make  the  record  the  success  which  it  un- 
doubtedly merits. 


The  Zono  August  list  is  otherwise  well  col- 
lated in  up-to-date  numbers,  talent  and  quality! 
Bid  for  Suffrage  Patronage 

Among  recent  record  programs,  we  notice 
that  the  Grammavox  Co.  make  a  bold  bid  for 
the  suffrages  of  keen  buyers.  It  may  be  noted 
here  that  special  attention  is  given  to  oversea 
trade  requirements,  details  of  which  are  set 
forth  in  the  company's  announcement  elsewhere 
in  this  section.  A  fine  array  of  popular  selling 
titles,  numbering  well  over  2,000  and  covering 
every  phase  of  music  both  vocal  and  instru- 
mental, is  available  in  big  or  small  parcels  at 
keen  prices.  Covering  a  host  of  standard 
songs,  orchestral,  band,  and  solo-instrumental 
"hits,"  the  repertory  is  withal  up-to-date,  as  wit- 
ness, for  example,  the  production  of  London's 
very  latest  musical  delight — "Razzle  Dazzle" 
within  seven  days  of  its  stage  appearance.  This 
Revue  is  a  remarkable  success,  and  the  Sound 
Recording  Co.  have  been  called  upon  to  press 
heavily  to  insure  that  no  order  may  go  un- 
fulfilled or  delayed. 

A  find  profit-making  line  is  offered  and  pub- 
licity matter,  lists  and  terms  of  trading  can  be 
obtained  from  the  Sound  Recording  Co.,  Ltd., 
Swallow  street,  Piccadilly,  London,  W. 

Interested  in  Canadian  Suit 

Great  interest  is  being  taken  by  British  rec- 
ord manufacturers  in  the  action  of  the  Berliner 
Gramophone  Co.,  Montreal,  to  restrain  the  Win- 
nipeg Piano  Co.  from  offering  for  sale  the 
Coliseum  records,  which  are  made  in  London. 
The  matter  being  sub  judice,  comment  for  the 
present  is  precluded.  But  we  may  say  that  in 
London  trade  circles  there  is  a  general  desire 
to  have  this  and  other  patents  affecting  the 
sale  of  British  records  in  a  British  Dominion, 
cleared  up  once  and  for  all. 

Diminishing  Supply  of  Workers 

With  most  of  their  "eligibles"  either  in  the 
army  or  about  to  be  called  up,  British  firms 
find  it  no  sinecure  to  keep  things  going  on 
the  depleted  staff  at  their  disposal,  and  as  may 
be  surmised  an  unusual  strain  is  thereby  im- 
posed upon  those  at  the  helm  to  whose  lot 
falls  the  arduous  duty  of  maintaining  an  ade- 
quate service.  It  is  no  wonder,  therefore,  that 
under  such  conditions  prevalent  over  an  all  too 
long  period  nature  at  last  rebels.  A  case  in 
point  is  that  of  Frank  Samuel,  of  the  well- 
known  musical  instrument  house  of  Barnett 
Samuel  &  Sons,  Ltd.,  this  city.  For  many 
months  past  Frank  has  been  doing  the  work 
of  two  or  three  ordinary  men,  with  the  inevi- 
table result.  Upon  medical  advice  he  has  been 
forced  to  take  a  prolonged  rest,  and  at  the  mo- 
ment of  writing  is  in  America.  From  cable- 
grams received  by  Nelson  Samuel,  I  learn  that 
he  has  much  benefited  by  the  sea  voyage,  and 
is  rapidly  regaining  his  normal  good  health. 
Mr.  Samuel  is  expected  home  early  in  August, 
if  not  before,  when  we  shall  hope  to  find  him 
completely  restored. 

(Continued  on  page  94) 


THE  EDISON-BELL 

VELVET-FACE   (VF)  RECORD 

DOUBLE-SIDED— NEEDLE-CUT— 10  inch  and  12  inch 
IS    THE   SUPREME   EFFORT   OF   GRAMOPHONIC  ART 

There  are  no  faulty  VF's,  as  Every  Record  has  to  pass  a  crucial 
test  before  it  is  released  for  sale.  The  production  is  of  the  highest 
quality.  The  Titles  and  Subjects  recorded  are  by  the  most 
prominent  artists  in  the  Gramophone  world. 


10  inch 

2/6 


12  inch 

4/— 


If  your  jobber  doesn't  stock  them,  try  our  Direct  Service.  It  will 
pay  you  both  for  quality  and  price.  For  full  particulars,  Whole- 
sale and  Retail,  apply  to 


J.  E.  HOUGH,  Ltd.,  Edison  Bell  Works,  Glengall  Rd.,  Peckham,  London,  England 


94 


THE    TALKING    MACHINE  WORLD 


Gramophone  Records 

Special  Points  for  Overseas  Keen  Houses 


REG.  TRADE  MARK 


"A  British  Firm  of  Repute" 

"Offers   Close  Quotations" 

"5000  'Five  Thousand' 
Lots  and  Up" 


Address:  EXPORT  MANAGER 

SOUND  RECORDING  COMPANY,  LIMITED 
Swallow  Street,  Piccadilly,  London,  England 

CABLES :  —  "  GRAMMA  VOX,  LONDON" 


^POINTS^ 


Repertoire,  nearly  2000  Titles. 

Hundreds  of  Superb  Bands  and  Orchestrals. 

Lightning  Shipments  under  Export  Licenses. 

Packing  by  Experts. 

Special  Labels  if  Required. 

Real  Rock  Quotations. 

F.  O.  B.  London  or  Port  of  Entry. 

The  Finest  1  0  inch  Needle  Cut  in  the  Market. 


FROM  OUR  LONDON  HEADQUARTERS— (Continued  from  page  93) 


Need  Not  Pay  Over  Enemy  Debts 

As  British  traders  are  unable  to  obtain  pay- 
ment of  debts  due  to  them  by  enemies,  the 
president  of  the  Board  of  Trade  announces  that 
they  will  not  be  compelled  to  diminish  capital 
by  paying  to  the  public  trustee  moneys  owing 
to  enemy  firms.     Verb  sap! 

Music  of  New  Revues  on  "H.  M.  V."  Records 

An  attractive  window  poster  from  the  Gramo- 
phone Co.  reminds  us  that  all  the  best  and  latest 
Revues  and  musical  comedies  may  be  obtained 
on  "H.  M.  V."  records.  A  few  are:  "The  Bing 
Boys,"  "Follow  the  Crowd,"  "Bric-a-Brac," 
"Joyland,"  "Watch  Your  Step,"  "Tina,"  "Betty," 
"Pell  Mell,"  "To-Night's  the  Night,"  and  last 
but  not  least,  "Razzle-Dazzle,"  and  "Half-Past 
Eight."  The  services  of  the  original  artists 
have  been  secured  for  many  of  these  fine  rec- 
ords ! 

German  Firms  Ordered  Wound  Up 

The  Board  of  Trade  has  made  orders  for  the 
following  German  firms  to  be  wound  up: 
Reifurt  &  Co.,  pianoforte  dealers,  30  City  road, 
London;  Kastner  &  Co.,  Ltd.,  dealers  in  player- 
pianos,  191  Regent  street,  London,  W. 

In  the  case  of  Angeuer,  Ltd.,  music  publishers, 
a  reference  was  made  in  Parliament  to  the 
transference  of  shares  from  a  German  to  certain 
British  nominees.  It  was,  however,  officially 
stated  that  payment  for  the  shares  transferred 
was  made  by  promissory  notes  payable  six 
months  after  the  war.  The  advisory  commit- 
tee reported  that  they  were  unable  to  say  that 
the  transaction  was  only  colorable,  but  "Steps 
were  now  being  taken  to  transfer  the  (other 
— ed.)  shares  still  held  by  German  subjects  to 
British  subjects,  and  to  place  the  company 
under  British  control." 

Wireless  Instructions  on  Records 

Yet  another  field  of  practical  endeavor  is  be- 
ing cultivated  by  means  of  gramophone  rec- 
ords.     Made    by   the    Gramophone    Co.,  Ltd., 


the  Wireless  Press  is  now  in  possession  of 
instruction  records  for  radio-telegraphic  stu- 
dents who  are  thereby  enabled  to  perfect  their 
knowledge  of  "receiving,"  and  enter  upon  earlier 
examinations  with  better  chances  of  success  than 
under  the  old  system  of  teaching.  The  records 
are  usable  on  all  needle-disc  instruments  and 
may  be  purchased  from  the  Wireless  Press, 
Ltd.,  Marconi  House,  London,  W.  C. 

Shortage  of  Packing  Boards 
Owing  to  the  great  shortage  of  millboard, 


the  Gramophone  Co.,  Ltd.,  ask  their  dealers  to 
use  every  endeavor  to  ease  the  situation  by 
making  up  individual  orders  to  not  less  than 
eight  records.  Each  order  for  one  or  two  rec- 
ords claims  a  cardboard  box  made  to  hold 
eight  or  ten  records.  The  request  calls  for  im- 
mediate action  on  the  part  of  dealers,  as  other- 
wise the  company  might  be  compelled  to  charge 
for  the  box  where  an  order  is  for  less  than  eight 
records,  in  order  to  keep  overhead  costs  as  low 
as  possible. 


HAS  HOUSEFUL  OF  MUSIC 

How  E.  E.  Thompson  Pipes  Talking  Machine 
Music  Through  His  Dwelling 


The  problem  of  distributing  music  throughout 
an  entire  house  has  been  solved  by  E.  E.  Thomp- 
son, of  Brazil,  Ind.,  who  recently  piped  talking 
machine  music  through  his  house  from  a  cen- 
tral plant  in  the  basement.  By  simply  touching 
an  electric  button  on  the  wall  music  of  melodi- 
ous tones  issues  from  the  cold  air  duct  and  the 
hot  air  registers  in  the  floors.  Every  room 
having  a  register  is  provided  with  music.  Even 
the  cook  can  peel  potatoes  to  the  tune  of  a 
lively  one-step  or  broil  a  steak  to  an  aria  from 
grand  opera. 

The  invention  of  Mr.  Thompson  is  based  on 
the  principle  of  the  talking  machine.  On  a  large 
circular  table  in  the  basement,  supported  by 
gas  pipe  legs,  are  a  series  of  ten  iron  discs. 
Each  of  the  discs  supports  a  standard  phono- 
graph record.  All  of  the  discs  are  kept  in  mo- 
tion by  a  long  sewing  machine  belt,  which  is 
propelled  by  a  small  electric  motor  attached 
to  the  under  side  of  the  table.  In  the  center 
of  the  table  is  a  big  plaster  of  paris  horn  point- 
ing downward  like  a  morning  glory.  At  the 
base  of  the  horn  is  a  tube  which,  in  turn,  con- 
veys the  music  from  the  needle  and  sounds 
through  the  horn.    Down  the  center  of  the  tube 


is  a  tiny  shaft  which  terminates  in  a  little  cork 
roller.  This  rolls  around  on  the  wavy  surface 
of  the  top  of  a  wooden  rim  around  the  edge  of 
the  table. 

The  needle  is  allowed  to  descend  to  the  discs 
at  points  where  it  drops  into  the  outside  grooves 
of  the  records  by  depressions  cut  in  the  rim. 
After  a  selection  is  played  the  cork  roller  reaches 
the  raise  on  the  far  side  of  the  depression  in  the 
outer  rim,  climbs  up,  lifts  the  needle  from  the 
record  and  carefully  places  it  on  the  next  record. 
Thus  the  needle  moves  from  record  to  record 
until  the  whole  ten  records  are  played  and 
starts  all  over  again,  running  as  long  as  the 
motor  is  kept  going,  and  supplying  music  at  any 
hour  of  the  day  or  night. 


J.  Stead  &  Co.,  Ltd. 

Manor  Needle  Works 

SHEFFIELD,  ENGLAND 


MANUFACTURERS  OF 


Talking  Machine 

Main  Springs 

Best  Prices — Best  Quality 
Inquiries  Solicited 


EBONITIS  LIMITED 

MANUFACTURERS  OF  PLASTIC  MATERIAL 

Manufacturer os  de  materias  primas 


FOR 

para 


GRAMOPHONE  RECORDS 

los  discos  de  Gramophone 

QUOTATIONS  GIVEN.  ADDRESS 

Se  envian  precios.  Direccion 

EBONITIS  limited,  Willowbrook  Grove,  Peckham,  London,  S.  E. 

ENGLAND 


THE    TALKING    MACHINE  WORLD 


95 


FEATURING  THE  EDISON  PHONOGRAPH  IN  HAVANA,  CUBA 


The  group  of  pictures  herewith  shows  three 
views  of  the  establishment  the  of  Harris  Bros. 
Co..  Havana,  recently  appointed  distributer  of 


unique  window  display.  The  large  white  disc 
had  circular  lines  drawn  on  the  face  to  indicate 
the  grooves  of  a  record.    This  disc  was  kept  re- 


Window  Display,  Demonstration  Room  and  Exterior  of  the  Harris  Bros.  Co. 
Edison  phonographs  and  records  in  Cuba.  The  volving  while  the  hangers  and  cuts  shown  in 
picture  to  the  right  shows  the  exterior  of  the  front  were  stationary,  thus  creating  a  most 
Harris  Bros.  Co.  building,  which  is  considered  novel  effect  and  attracting  a  great  deal  of  atten- 
one  of  the  most  attractive  in  the  business  section  tion.  The  lower  left  picture  shows  a  corner  of 
of  Havana.    The  upper  left  illustration  shows  an     the  demonstration  room. 


G.  W.  LYLE  ORGANIZING  STAFF 


George  W.  Lyle,  who  recently  joined  the 
forces  of  the  Domestic  Talking  Machine  Corp., 
Philadelphia,  Pa.,  as  sales  agent,  with  head- 
quarters in  New  York,  has  opened  offices  in  the 
Trinity  Building,  111  Broadway,  and  is  now 
organizing  a  capable  sales  staff  which  will  co- 
operate with  the  Domestic  dealers  along  prac- 
tical lines. 


country.  They  were  most  optimistic  in  their 
predictions  for  the  future,  stating  that  there  is 
certain  to  be  a  tremendous  demand  for  Pathe- 
phones  and  Pathe  discs  throughout  the  Do- 
minion of  Canada. 


OPENS  COLUMBIA  DEPARTMENT 


VISITORS  AT  PATHE  OFFICES 


The  Allison  Furniture  Co.,  of  Americus,  Ga., 
has  opened  a  fully-equipped  Columbia  Grafo- 
no!a  department,  with  a  complete  line  of  the 
various  styles,  and  a  full  selection  of  records. 


Among  the  visitors  last  week  at  the  offices  of 
the  Pathe  Freres  Phonograph  Co.,  New  York, 
were  W.  J.  Craig,  Toronto,  James  Malcolm, 
Kincardine  and  N.  G.  Valiquette,  Montreal,  Can. 
These  gentlemen  are  the  officers  of  the  Pathe 
Freres  Phonograph  Co.  of  Canada,  and  they- 
visited  New  York  to  discuss  a  number  of  im- 
portant matters  relative  to  the  manufacturing 
and   distribution   of   Pathe    products    in  their 


ESTABLISHING  MANY  AGENCIES 


The  Mascot  Talking  Machine  Manufacturing 
Co.,  New  York,  has  placed  on  the  market  a  line 
of  machines  ranging  in  price  from  $6  to  $90. 
It  has  been  establishing  a  number  of  agencies 
in  different  sections  and  has  been  particularly 
successful  with  its  Styles  Nos.  1  and  2,  retailing 
at  $6  and  $25  respectively. 


WE 


P  R  E 


PARED 


To 
Your 
Without 


Avail  Yourself  of  Our 

SPECIAL  SAMPLE  OFFER 


WM.  F.  NYE 


New  Bedford,  Mas 


THE  VALUE  OF  THE  TRADE=MARK 

A   Display  of  the  Columbia  Trade-Mark  Se- 
cured a  Large  Record  Order  from  Japan 

The  Columbia  department  in  the  store  of 
Spear  &  Co.,  22  West  Thirty-fourth  street,  New 
York,  filled  an  order  for  Columbia  records  re- 
cently which  furnished  a  significant  tribute  to 
the  popularity  of  the  Columbia  "Note  the  notes" 
trade-mark. 

Dr.  Richard  Goldschmidt,  who  had  been  trav- 
eling in  Japan,  and  at  the  time  war  was  de- 
clared, was  interned  as  a  prisoner  of  war,  in  a 
recent  letter,  requested  a  friend  in  this  country 
to  forward  him  a  representative  collection  of 
Columbia  records  for  the  entertainment  of  him- 
self and  fellow  prisoners.  In  his  letter  he  par- 
ticularly asked  that  the  records  be  of  Columbia 
manufacture,  pasting  a  copy  of  the  Columbia 
trade-mark  on  his  letter. 

The  man  who  had  been  commissioned  to 
purchase  the  records  happened  to  pass  Spear 
&  Co.'s  establishment  on  West  Thirty-fourth 
street,  where  he  noticed  a  large  "Note  the 
notes"  trade-mark  in  the  window,  and  accord- 
ingly decided  to  buy  his  records  there.  With 
the  assistance  of  Manager  Freedman,  a  splen- 
did collection  of  records  was  selected  and  for- 
warded to  Dr.  Goldschmidt. 


DIVIDEND  FOR  BREMNER  CREDITORS 

Judge  Hand  recently  instructed  the  trustee 
of  the  Bremner  Talking  Machine  Co.,  of  187 
Broadway,  to  declare  a  dividend  of  \2l/2  per  cent, 
to  creditors.  Liabilities,  as  filed  at  the  time  of 
bankruptcy,  were  $16,133.  After  payment  of 
the  first  dividend  there  will  not  be  a  large 
amount  left  over. 


ESTABLISHED  1868 


EDWARD  B.  JORDAN  &  CO.,  Inc. 

127-135  DEGRAW  ST.— 36-60  TIFFANY  PL.,  BROOKLYN,  N.  Y. 

Talking  Machine  Cabinet  Manufacturers 

We  made  the  first  talking  machine  cabinets  created  in  this  country,  and  we  have  specialized 
in  this  particular  line  ever  since. 

We  will  submit  special  designs  of  talking  machine  or  record  cabinets,  or  quote  you  from  blue 
prints  or  samples.    We  manufacture  to  order  only. 


96 


THE    TALKING    MACHINE  WORLD 


They  all  look  their  money's  worth,  and 
they  all  demonstrate  it.  They  all  make 
their  own  friends,  and  keep  them.  The 
Columbia  line  of  upright  Grafonolas  pay 
as  they  go. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co. 

Woolworth  Building,  New  York 


NEW  HE1NEMAN  MOTOR  ANNOUNCED 

Otto  Heineman  Phonograph  Supply  Co.  Places 
Model  No.  3  on  the  Market — Some  Exclusive 
Features  Which  Will  Appeal  to  the  Trade 

Otto  Heineman,  president  of  the  Otto  Heine- 
man  Phonograph  Supply  Co.,  New  York,  an- 
nounced this  month  the  latest  addition  to  the 
company's  extensive  motor  line,  consisting  of 
a  new  model  to  be  known  as  the  Heineman 
No.  3  motor,  1917  model. 

In  a  chat  with  The  World,  Mr.  Heineman, 
referring  to  this  new  motor,  said:  "For  several 
months  we  conducted  numerous  experiments 
and  tests  in  our  factory  with  the  idea  of  de- 
veloping and  perfecting  a  new  motor  which 
could  be  utilized  as  a  standard  motor  for  floor 
machines.  Our  engineers  and  factory  experts 
spent  quite  some  time  on  the  different  phases 
of  the  motor  problem  and  finally  perfected  a 
motor  which  we  believe  has  a  number  of  very 
important  new  features. 

"We  have  already  shipped  quite  a  number  of 
these  motors  to  the  leading  talking  machine 
concerns  throughout  the  country  and  I  am 
pleased  to  say  that  this  new  No.  3  motor,  1917 
model,  is  giving  perfect  satisfaction  in  every 
respect.  We  are  now  ready  to  ship  this  motor 
in  large  quantities  and  the  new  departments 
which  we  recently  opened  in  our  factory  will  en- 
able us  to  turn  out  a  sufficient  number  of  these 
Xo.  3  motors  to  adequately  handle  the  demands 
of  our  trade." 

The  Heineman  No.  3  motor,  1917  model,  has 


Sapphire  Needles  ^ 


Jewel  Points 

for  the  reproduction  of  hill  and  dale 
cut  records. 

Samples 

Full  Tone  -  -  -  30c  each 
Half  Tone      -      -      -      35c  each 

Special  prices  in  dozen,  hundred 
and  thousand  lots. 


A.  F.  Meisselbach  &  Bro. 

Congress  Street       NEWARK,  N.  J. 


a  screw  handle  and  screw  shaft,  the  turntable 
shaft  is  on  the  end,  burnished,  hardened  and 
polished.  The  governor  has  thrust  bearings 
and  the  end  of  the  governor  shaft  is  also  bur- 
nished and  polished. 

The  frame  of  the  Heineman  No.  3  motor,  1917 


LATEST  UDELL  LITERATURE 

Just  issued  by  the  Udell  Works,  Indianapolis, 
Ind.,  are  catalogs  Nos.  51  and  52,  the  former  be- 
ing devoted  exclusively  to  disc  record  cabinets 
for  Columbia  Grafonolas  and  the  latter  ex- 
clusively to  disc  record  cabinets  for  Victor  Vic- 
trolas. 

The  Udell  Works  has  specialized  in  record 
cabinets  for  many  years  and  the  quality  of  its 
merchandise  is  well  known  by  the  thousands  of 
merchants  of  this  country. 

Tom  Griffith,  advertising  and  sales  manager, 
is  the  prime  mover  behind  the  Udell  drive, 
which  has  resulted  in  such  a  big  business  for 
the  house,  and  speaking  about  the  new  cabi- 
nets and  catalogs,  Mr.  Griffith  said,  "We  figure 
that  it  is  better  to  have  separate  catalogs,  as 
where  dealers  handle  Victrolas  they  want  a 
catalog  that  does  not  show  anything  but  Vic- 
trolas, and  the  same  is  true  of  the  Columbia 
dealers."  Our  plant  is  humming,  and  we  ex- 
pect this  fall  and  winter  to  go  ahead  of  all 
previous  records.  We  not  only  have  cabinets 
for  the  Columbia  and  Victor  portable  types,  but 
will  shortly  have  folders  ready  illustrating  cabi- 
nets for  the  Pathe,  Vocalion,  Sonora  and  Em- 
pire machines. 


Heineman    No.   3   Motor,   1917  Model 

model,  embodies  a  number  of  valuable  features 
which  contribute  considerably  to  its  mechanical 
value.  When  the  frame  goes  on  the  milling 
machines  great  care  is  taken  that  there  is  an 
exact  and  precise  distance  between  the  winding 
gear  and  the  ratchet.  This  aids  materially  in 
making  the  motor  absolutely  noiseless.  Instead 
of  nickel  plating  the  frame  the  Otto  Heineman 
Co.  has  arranged  to  use  japanned  enamel  on  all 
Heineman  No.  3  motor  frames.  This  also  ap- 
plies to  the  spring  barrels.  The  use  of  japanned 
enamel  not  only  greatly  improves  the  appear- 
ance of  the  motor,  but  makes  it  rust  proof. 

There  are  quite  a  number  of  other  features 
embodied  in  the  Heineman  No.  3  motor,  1917 
model,  as  for  example,  every  screw  has  lock 
washers.  No  effort  or  expense  was  spared  to 
make  this  Heineman  No.  3  motor  thoroughly 
representative  of  Heineman  quality,  and  the 
reception  already  accorded  this  motor  indicates 
that  it  will  achieve  a  very  large  measure  of 
success.  An  agreeable  volume  of  advance  or- 
ders for  this  motor  have  already  been  received. 


CRAIG  CAMPBELL  WITH  PATHE 

The  Pathe  Freres  Phonograph  Co.,  New 
York,  closed  arrangements  recently  whereby 
Craig  Campbell,  a  tenor  who  has  achieved  con- 
siderable success  on  the  concert  and  vaudeville 
stages,  will  record  for  the  Pathe  record  library. 
Mr.  Campbell's  first  records  will  be  announced 
shortly. 

Craig  Campbell  has  made  a  number  of  suc- 
cessful tours  in  different  sections  of  the  coun- 
try, and  his  rendition  of  operatic  and  standard 
selections  has  won  praise  from  newspaper  and 
musical  critics  in  the  leading  cities  he  visited. 
His  repertoire  is  extensive  and  his  first  re- 
cordings will  include  selections  which  should 
meet  with  a  ready  sale. 


A  rather  interesting  feature  of  the  September 
list  of  records  issued  by  the  Victor  Talking 
Machine  Co.  is  a  double  disc  pipe  organ  record, 
which  is  claimed  is  one  of  unusual  excellence. 
It  is  difficult  to  secure  a  clear  reproduction  of 
the  pipe  organ  on  a  talking  machine  record. 


MAGNET  DECALC0MAN1E  NAMEPLATES 


SOLD  BY 

HUOTEAU.W1LIIAMS&C0.™ 

MONTREAL    OTTAWA 


FOP  TALKING  MACH|Nc 
1      CABINETS  En  L 


We  can  furnish  the  same  or  similar  style  as  shown 
herewith,  according  to  the  price  scale  given  below. 


250 

$12 

Black  letters*  solid  gold  back-     -i  /» 
with  |j fancy   border  <plO 


Gold  letters,' black  edged 

Black  let 
ground, 


Samples  upon  application, 

GEO.  A.  SMITH  &  CO. 


500  1000 

$15  $20 
$20  $25 

,  Inc. 


136  Liberty  Street, 


New  York,  N.Y. 


SOILED  BIT 

c 


dest  Music  House  .o  VA  and  N  C  "\ 
IQ3    E    BRQAO    STREET  I 


=  sscjb  (sis' . 


^=tm  ®  85  sua ,  <m  „  ■=» 


THE    TALKING    MACHINE  WORLD 


97 


The 


Union  Phonograph  Supply  Co. 

Successors  to 

The  Union  Specialty  &  Plating  Company 

Manufacturers  of  Talking  Machine  Supplies 

announce  the  removal  of  their  general  offices  and  factory 
to  their  new  and  modern  building 

HOO-llOS  West  Ninth  Street 

Corner  of  Front  Avenue 

Cleveland,  O. 

containing  50,000  square  feet  of  floor  space  and  equipped 
with  all  the  latest  modern  improvements. 

Thanking  you  for  past  favors  and  soliciting  your  future 
business,  we  are 

Very  truly  yours, 
The  Union  Phonograph  Supply  Company. 


HOW  MUSIC  INCREASES  OUTPUT 

Value  of  the  Talking  Machine  as  a  Means  of 
Enjoying  and  Stimulating  Work  Illustrated 


The  accompanying  picture  shows  the  use  of  a 
talking  machine  in  a  glove  factory.    The  em- 


This  is  simply  another  concrete  indication  of 
the  modern  trend  of  using  music  as  the  means 
of  relieving  nervous  strain  in  the  factory.  This 
picture  first  appeared  in  "System,"  the  well- 
known  magazine  of  business,  under  the  inter- 
esting caption:  "Does  Music  Increase  Output?" 
This  latter  sounds  like  a  proposition  in  which 


Talking  Machine  Music  Stimulates  Glove  Workers 


ployer  of  these  girls  says  that  they  can  clean 
almost  twice  as  many  gloves  every  working  day 
when  the  phonograph  is  playing  lively  music  as 
they  do  on  days  when  it  is  silent.  Conse- 
quently, he  believes  that  investing  in  a  phono- 
graph or  two  for  use  in  work  rooms  is  well 
worth  while. 


talking  machine  dealers  ought  to  offer  a  pretty 
strong  affirmative  side,  and  indeed  get  some 
new  business  on  the  strength  of  their  arguments 
that  music  does  increase  output,  for  the  fact 
has  been  proven  on  numerous  occasions  and  is 
being  generally  recognized  by  employers  in 
factories  and  elsewhere. 


UKULELES 

The  biggest  sellers  in  the  small  musical  instrument 
business.  Why  handle  inferior  machine-made 
American  imitations  when  you  _  can  get  at  similar 
prices  the  genuine  hand-made  instruments  of 

Jonah  Kumulae,  Honolulu 

The  old,  thoroughly  seasoned  native  Hawaiian  Koa 
of  which  they  are  constructed  is  greatly  superior  to 
any  other  wood  in  tone  quality — Kumulae  instru- 
ments have  no  superior  in  this  respect. 
Send  for  wholesale  price  list. 

SHERMAN,  CLAY  &  CO. 

163  KEARNY  ST.  SAN  FRANCISCO 

Sole  Distributors  for  the  United  States  and  Canada 


ISSUE  IMPOSING  CATALOG 

The  Lucky  13  Phonograph  Co.,  New  York, 
manufacturers  of  the  Cleartone  and  Lucky  Star 
phonographs,  has  just  issued  an  eighty-two 
page  catalog  which,  in  addition  to  listing  the 
various  instruments  comprising  these  lines,  con- 
tains illustrations  and  descriptions  of  every 
part  entering  into  the  manufacture  of  phono- 
graphs. The  company  carries  all  conceivable 
parts  in  stock  so  that  it  can  supply  the  trade. 


SUMMER  ACTIVITY  IN  JERSEY  CITY 

Leading  Stores  Across  the  Hudson  Make  Most 
Encouring   Reports    Regarding  Conditions 


Jersey  City,  N.  J.,  August  5.— The  talking 
machine  dealers  of  this  city  have  been  closing 
an  excellent  summer  business,  as  the  follow- 
ing reports  indicate.  Record  business  has  kept 
up  remarkably  well  and  the  shortage  of  ma- 
chines, as  a  whole,  has  slightly  abated. 

Wissner's  warerooms,  134  Newark  avenue, 
states  that  the  summer  talking  machine  busi- 
ness has  been  exceptionally  large.  Miss  Nellie 
Hanly,  who  is  in  charge  of  the  talking  machine 
department,  says  her  sales  have  been  greatly 
aided  by  the  complete  stock  of  records  that  her 
department  carries.  Several  new  soundproof 
demonstration  rooms  are  soon  to  be  added. 
The  Victor,  Columbia  and  the  Sonora  lines  are 
handled  by  this  house. 

The  Lauter  Co.'s  store  at  149  Newark  avenue 
has  had  a  good  summer  business  with  the  Victor 
line.  The  demand  here  for  records  has  also 
been  above  expectations.  The  infantile  paraly- 
sis scare  has  kept  many  home  who  usually 
spend  a  part  of  the  summer  season  at  the  re- 
sorts, and  this  has  influenced  sales  of  both  ma- 
chines and  records. 

At  the  Mathushek  warerooms,  ,150  Newark 
avenue,  Victrola  sales  for  the  summer  months 
have  been  good.  C.  J.  Collins,  manager  of  the 
store,  reports  the  sale  recently  of  a  Victrola  to 
Chief  Monohan,  of  the  Jersey  City  police  force. 

Andrew  Brunton,  whose  salesrooms  are  at 
111  Newark  avenue,  reports  many  sales  of  Edi- 
son Diamond  Disc  phonographs.  He  is  the  ex- 
clusive Edison  disc  dealer  in  the  shopping  dis- 
trict. This  store  is  doing  some  splendid  adver- 
tising in  the  daily  papers  and  is  using  original 
ideas. 

At  the  Jacob  Doll  &  Sons'  warerooms,  con- 
certs on  the  Pathephone  are  given  daily,  and 
are  greatly  aiding  the  sales  of  these  machines. 
Samuel  D.  Metz,  manager  of  the  store,  states 
that  the  sale  of  both  machines  and  records  are 
surprisingly  large  and  the  outlook  for  the  future 
never  was  brighter. 


GROUND  BROKEN  FOR  NEW  PLANT 

New  Factory  for  Columbia  Products  Will  Cost 
About  $300,000— Is  East  of  Newly  Acquired 
Birdsey-Somers  Factory 


Bridgeport,  Conn.,  July  24. — Ground  has  been 
broken  for  the  new  plant  of  the  American  (Co- 
lumbia) Graphophone  Co.,  on  Barnum  avenue, 
east  of  the  recently  acquired  Birdsey-Somers 
factory.  It  is  estimated  that  this  new  plant  will 
cost  about  $300,000,  and  several  hundred  men 
in  the  employ  of  the  contracting  company  are 
rushing  the  work  to  an  early  completion. 

The  new  building  is  to  lie  between  Bar- 
mini  avenue  and  Grant  street,  along  Summer- 
field  avenue.  It  will  be  of  reinforced  concrete, 
110  feet  wide  by  428  feet  long,  three  stories 
high.  It  will  be  similar  in  appearance  to  the 
former  corset  factory,  but  will  be  of  different 
architecture. 

Occupation  of  the  Birdsey-Somers  plant  by 
the  Columbia  Co.  is  being  taken  at  the  present 
time,  the  corset  machinery  and  equipment  be- 
ing moved  out  and  new  machinery  being  moved 
in.  The  Columbia  Co.  has  been  adding  to  its 
factory  plants  in  all  sections  to  handle  its  tre- 
mendously increasing  trade,  and  it  is  said  that 
the  end  is  not  yet  in  sight. 


The  Weber-Knapp  Co.,  Jamestown,  N.  Y., 
suppliers  of  hardware  trimmings  for  cabinets, 
recently  doubled  the  capacity  of  its  plant. 


Hardware  for 
Talking  Machine  Cabinets 

Lid  Supports.Tone  Rods,  Needle  Cups, 
Knobs,  Continuous  Hinges,  Etc. 

Write  for  Samples  and  Prices 

WEBER-KNAPP  COMPANY 

JAMESTOWN,  NEW  YORK 


98 


THE    TALKING    MACHINE  WORLD 


LATEST  PATENTS  RELATING  TO  TALKING 
MACHINES  AND  RECORDS 


Washington,  D.  C,  August  8. — Method  of 
Making  Phonographic  Records. — Hagar  H.  By- 
ron, Chicago,  111.,  assignor  by  mesne  assign- 
ment of  one-third  to  A.  H.  Adams,  Ada  E. 
Pickard  and  J.  L.  Jackson,  same  place.  Patent 
No.  1,185,056." 

This  invention  has  for  its  object  to  provide 
a  new  and  improved  method  by  which  con- 
tinuous records  of  any  desired  length  may  be 
made  having  one  or  more  grooves  correspond- 
ing with  the  sound  waves  to  .be  reproduced; 
also  to  provide  for  making  such  sound  grooves 
by  photography  and  thus  make  practicable  the 
simultaneous  making  of  sound  records  and 
photographic  records  on  the  same  medium,  such 
as  a  flexible  film,  thereby  insuring  perfect  syn- 
chronism. 

In  the  accompanying  drawings,  Figure  1  is 
a  vertical  sectional  view  showing  one  form  of 
apparatus  that  may  be  conveniently  employed 
for  photographing  sound  waves  upon  a  con- 
tinuous film  and  at  the  same  time  photograph- 
ing views  thereon;  Fig.  2  is  an  enlarged  detail, 


showing  the  face  view  of  a  portion  of  a  com- 
bined phonographic  and  kinetographic  record 
as  made  by  such  apparatus;  Fig.  3  is  an  enlarged 
detail,  being  a  partial  vertical  cross  section  on 
line  3 — 3  of  Fig.  1;  Fig.  4  is  an  enlarged  detail, 
being  a  partial  vertical  section  on  line 
4 — 4  of  Fig.  3;  Fig.  5  is  a  perspective  view  of 
the  guide  wheels  and  shaft,  and  Fig.  6  is  a  cross 
section  of  the  finished  record. 

Sound  Reproducing  or  Recording  Machine. — 
George  H.  Underhill,  Boston,  Mass.  Patent 
No.  1,185,149. 

This  -  invention  consists  in  improvements  in 
sound  reproducing  or  recording  machines,  be- 
ing particularly,  though  not  exclusively,  con- 
cerned with  machines  employing  a  plurality  of 
records  which  are  brought  successively  into 
operative  relation  with  the  sound  recording  or 
reproducing  mechanism. 

Herein  is  illustrated  one  specific  embodiment 
of  the  invention  as  applied  to  a  sound  reproduc- 
ing or  recording  machine  employing  a  feeding 
mechanism  by  means  of  which  the  records  are 
singly  and  automatically  transferred  from  a 
traveling  magazine  or  holder  into  operative  re- 
lation with  the  sound  reproducing  mechanism 
of  the  machine.  Subsequently,  after  reproduc- 
tion of  an  individual  record,  the  latter  is  then 
automatically  withdrawn  from  its  operative  po- 
sition upon  the  machine  and  replaced  in  the 
holder,  which  then  advances  to  bring  a  fresh 
record  adjacent  the  machine.  The  new  record 
is  then  automatically  transferred  to  the  machine, 
the  stylus  mechanism  restored  to  its  initial  po- 
sition, and  the  operations  of  the  machine,  which, 
during  the  interval  of  feeding  the  records  on 
and  off  the  holder  have  been  suspended,  are 
repeated  as  described. 

In  the  drawings,  Figure  1  is  a  plan  view  of 
the  machine;  Fig.  2  is  a  sectional  elevation  of 
the  record  feeding  mechanism  taken  on  the  line 
2 — 2  in  Fig.  3;  Fig.  3  is  a  sectional  elevation 
looking  toward,  the  right,  and  on  the  line  3 — 3 
in  Fig.  2;  Fig.  4  is  a  section  on  the  line  4 — 4  in 
Fig.  5  looking  toward  the  right  and  showing 


the  feeding  carriages;  Fig.  5  is  a  plan  view  on 
an  enlarged  scale  of  the  feeding  mechanism  with 
the  traveling  carrier  removed;  Fig.  6  is  an 
elevation,    partly    diagrammatic,    showing  the 


tilting  shelf  and  the  control  thereof;  Fig.  7  is 
an  enlarged  cross  sectional  view  of  the  phono- 
graph, showing  the  phonograph  feed  and  the 
tilting  shelf  in  end  elevation,  and  Figs.  8,  9  and 
10  are  diagrams  of  the  circuit  connections. 

Tone  Varying  Attachment  for  Reproducing 
Needles.— Richard  H.  Vesey,  Denver,  Col.  Patent 
No.  1,185,266. 

This  invention  relates  to  improvements  in 
means  applied  to  the  reproducing  needles  of 
talking  machines  and  consists  in  equipping  the 
needle  holder  with  a  number  of  pieces  or  blocks 
composed  of  substances  varying  in  hardness  or 
density,  all  of  them  preferably  being  of  less 
density  than  metal  of  which  the  usual  needle 
holder  is  composed. 

In  the  improvement  the  needle  holder  is 
simply  extended,  the  extension  consisting  of  a 
hollow  part  which  may  be  integral  with  the 
ordinary  needle  holding  member,  within  which 
hollow  part  is  located  a  number  of  mem- 
bers of  varying  density  or  hardness  as  here- 
tofore stated.  These  members  are  perforated 
to  register  with  the  recess  or  socket  of  the  ordi- 
nary needle  holding  part.  The  needle,  if  rela- 
tively loud  results  are  required,  should  extend 
into  the  metal  socket  or  recess  of  the  ordinary 
metal  part.  When  it  is  desired  to  vary  the  tone 
by  making  it  lower  or  softer,  the  needle  is  with- 
drawn from  the  metal  socket  so  that  its  inner 
extremity  shall  engage  one  of  the  members  of 
the  improvement.  As  these  members  them- 
sleves  are  of  varying  density  or  hardness',  as 
many  different  primary  or  basic  variations  in 
tone  may  be  obtained,  as  there  are  different 
members  or  substances  employed.  In  the  con- 
struction illustrated  in  the  drawing  there  are 
shown  three  blocks  or  pieces,  composed  of  dif- 
ferent material  from  the  metal  holder,  the  said 
blocks  or  pieces  also  varying  in  density  as  com- 
pared with  one  another.  Consequently  four  dif- 
ferent primary  tone  variations  may  be  obtained, 
one  when  the  needle  is  in  the  socket  of  the 
metal  holder,  and  others  as  the  inner  extremity 
of  the  needle  is  left  within  the  other  blocks  or 
pieces  of  the  improvement.  Furthermore  a  great 
variety  of  sub-tone  variations  may  be  obtained 
by  varying  the  distances  which  the  needle  pene- 


trates any  one  of  the  said  members.  In  order 
to  vary  the  tone  it  is  only  necessary  to  adjust 
the  needle  by  moving  it  outwardly  or  inwardly 
as  may  be  required. 

In  the  drawing,  Figure  1  is  a  perspective  view 
of  a  sound  reproducing  machine  of  the  disk 
type,  the  needle  holder  being  equipped  with  the 
improvement.  Fig.  2  is  a  detail  view  of  a  needle 
and  needle   holder  likewise  equipped.     Fig.  3 


is  a  similar  view  showing  a  slightly  modified 
form  of  construction.  Fig.  4  is  a  sectional  view 
in  detail  showing  the  improvement  applied  to  a 
needle  holder  of  ordinary  construction,  the  lat- 
ter being  indicated  by  dotted  lines.  Fig.  5  is  a 
similar  view  showing  a  slightly  modified  form 
of  construction.  Figs.  6  to  9  inclusive  are  de- 
tail sectional  views  showing  the  improved  needle 
holder  construction  with  the  needle  in  different 
positions  of  adjustment,  the  parts  being  shown 
on  a  larger  scale  than  in  the  other  views. 

Light  and  Sound  Distributing  Apparatus. — 
George  E.  Emerson,  Newark,  N.  J.,  assignor  by 
Mesne  assignments  to  Emerson  Phonograph 
Co.,  Inc.,  New  York.    Patent  No.  1,185,987. 

This  invention  relates  to  light  and  sound  dis- 
tributing apparatus,  and  comprises  means  for 
producing  sound  waves,  said  sound  waves  co- 
acting  with  the  heat  of  light  rays,  produced  by 
the  appurtenances  of  the  invention,  and  from 
which  results  a  distribution  of  the  said  sound 
waves. 

The  invention  assumes  the  form  of  a  piece 
of  artistic  furniture,  and  specifically  comprises 
a  sound  producing  apparatus  coacting  with  the 
heat  resulting  from  a  source  of  light,  preferably 
a  lamp,  the  lamp  generally  consisting  of  an 
electric  bulb,  although  other  sources  of  light 
may  be  used.  The  lamp  is  positioned  to  coact 
with  the  sound  waves  produced  by  the  apparatus 


without  interfering  with  the  vibrations  thereof. 

Some  of  the  forms  in  which  the  invention  may 
be  embodied  are  shown  and  described  in  this 
application,  although  the  disposition  of  the  ele- 
ments shown,  may  be  varied  in  numerous  ways 
without  departing  from  the  invention. 

The  source  of  light  or  lamp  of  the  invention 
is  surrounded  by  an  envelop  of  heated  air,  the 
hottest  layer  being  adjacent  to  the  lamp,  and 
the  temperature  of  the  layers  decreasing  with 
their  distance  from  the  lamp.  The  velocity  of 
sound  increases  with  the  temperature  of  the 
transmitting  medium,  the  velocity  increasing  at 
about  the  rate  of  23.9  inches  with  one  degree 
centigrade.  The  end  of  the  sound  wave  nearest 
to  the  lamp  travels  faster  than  the  portion  more 
distant  from  the  lamp.  The  direction  of  ad- 
vance of  the  sound  wave  before  entering  the 


unequally  heated  mass  of  air  surrounding  the 
lamp  is  parallel  to  the  axis  of  the  lamp,  and 
variably  heated  strata  of  air  about  the  lamp 
cause  a  turning  of  the  sound  wave,  so  that  the 
direction  of  advance  thereof  is  diverged  from 
the  axis  of  the  lamp,  thereby  producing  a  dis- 
tribution of  the  sound  waves. 

In  the  various  forms  of  the  invention  shown 
and  described,  in  which  the  source  of  illumina- 
tion consists  of  a  lamp  within  the  sound  duct 
or  horn  of  the  apparatus,  the  lamp  is  separated 
or  stepped  off  from  the  latter,  so  that  the  ad- 
vance of  the  sound  waves  is  not  obstructed. 
When  a  lamp  shade  is  used  it  is  preferably 
made  of  a  translucent  material  that  will  rever- 
berate from  the  effects  of  the  sound  waves  im- 
pinging thereon,  and  thereby  perform  the  func- 
tions of  a  sound  horn. 

Referring  to  the  accompanying  drawings, 
Figure  1  represents  an  elevation  and  partial 
axial  section  of  one  form  of  the  invention;  Fig. 


THE    TALKING    MACHINE  WORLD 


99 


2  shows  an  enlarged  fragmentary  portion  of 
Fig.  1;  Fig.  3  is  a  top  view  of  Fig.  2  with  some 
of  the  elements  omitted;  Fig.  4  shows  a  sec- 
tion of  Fig.  3  on  the  line  4 — 4;  Fig.  5  represents 
an  elevation  and  partial  vertical  axial  section 
of  a  modification  of  the  invention;  Fig.  6  shows 
an  elevation  and  partial  axial  section  of  a  second 
modification  of  the  invention;  Fig.  7  shows  an 
elevation  of  a  third  modification  of  the  inven- 
tion; Fig.  8  represents  a  modification  of  Fig.  7, 
and  Figs.  9  and  10  show  elevations  of  further 
modifications  of  the  invention. 

Sounding  Board  for  Phonographs. — Owen  B. 
Williams,  Seattle,  Wash.    Patent  No.  1,186,869. 

The  object  of  this  invention  is  to  eliminate 
certain  objectionable  qualities  in  the  sounds  re- 
produced in  talking  machines,  particularly  such 
sounds  as  harsh  and  unnatural  tones  and  the 
squeakiness  or  shrill  character  of  sounds  as 
sometimes  produced.  This  comprises  an  im- 
provement in  the  tonal  qualities  of  the  sounds 
reproduced  making  them  a  more  correct  repro- 
duction of  the  original  sounds. 

Figure  1  is  a  vertical  section  taken  through 
the  rotative  bell  or  table  upon  which  the  re- 
^v** *■  -  .  rv*      producing   disc    is  sup- 

ported while  in  use.  Fig. 
2  is  a  half  plan  view  of 
'one  type  of  construction 
for  the  novel  device 
which  constitutes  the  in- 
vention. Fig.  3  is  a  like 
half  plan  view  of  the 
same  member  with  slight 
modifications  of  struc- 
ture, and  Fig.  4  is  a  sec- 
tion showing  in  detail 
the  construction  of  the  supporting  foot  or  pro- 
jection. 

Means  for  Making  and  Reproducing  Phono- 
graph Records. — Charles  F.  Winch,  New  York. 
Patent  No.  1.187,119. 

This  invention  relates  to  apparatus  for  use  in 
connection  with  sound  recording  and  reproduc- 
ing machines  and  has  to  do  more  particularly 
with  a  means  for  taking  up  and  transmitting  the 
sounds  to  or  from  the  stylus  or  needle  which 
engages  the  record. 

A  principal  object  of  the  invention  is  to  pro- 
duce a  greater  amplitude  of  movement  of  the 
stylus  in  response  to  the  vibrations  set  up  by 
the  speaker  or  singer  than  is  possible  by  previ- 
ous constructions  and  at  the  same  time  to  secure 
an  action  of  said  stylus  that  shall  follow  posi- 
tively and  faithfully  the  vibrations  produced  by 
the  speaker  or  singer  whose  voice  is  to  be 
recorded. 

Essentially  this  invention  consists  of  a  liquid 
holding  receptacle  having  a  diaphragm  closing 
one  wall  or  side  thereof  and  of  larger  area  than 
the  stylus  carrying  diaphragm  and  having  also 
a  liquid  outlet  by  which  the  body  of  liquid  with 
which  the  diaphragm  is  in  contact  may  be  placed 
in  communication  with  the  diaphragm  carrying 
the  recording  stylus  or  needle. 

The  preferred  form  of  carrying  out  the  in- 
vention is  shown  in  the  accompanying  drawings 
wherein  a  horn  like  the  ordinary  sound  gather- 
ing horn  of  a  phonograph  recorder  or  repro- 
ducer is  shown 
constructed  as  a 
liquid  tank  with 
a  sound  receiv- 
ing or  produc- 
ing diaphragm 
located  in  or 
near  the  mouth 
of  the  same,  suitable  means  being  also  provided 
for  permitting  the  filling  of  the  tank  with  a 
liquid.  This  particular  form  of  the  invention 
may  be  conveniently  described  as  a  phonograph 
tank  horn. 

The  drawing  shows  this  form  of  the  invention 
in  vertical  central  section. 

Sound  Box  for  Phonographs. — Newman  H. 
Holland,  West  Orange,  N.  J.,  assignor  to  the 
New  Jersey  Patent  Co.,  same  place.  Patent 
No.  1,187,146. 

This  invention  relates  to  sound  boxes  and 
more  particularly  to  that  part  of  a  sound  box 
which  carries  the  diaphragm  and  the  stylus.  It 


has  heretofore  been  customary  to  mount  the 
stylus  of  a  recorder  in  an  arm  or  lever  dis- 
posed of  at  an  angle  with  reference  to  the  dia- 
phragm and  secured  thereto  both  at  the  center 
and  at  the  periphery  thereof.  This  construc- 
tion is  objectionable  in  that  the  inclined  stylus 
arm  acts  as  a  brace  and  thereby  brakes  or 
dampens  the  vibrations  of  the  diaphragm. 

It  is  the  object  to  eliminate  this  objection  by 
securing  the  stylus  arm  to  the  diaphragm  in 
such  a  way  that  the  portion  of  ti.e  said  arm 


which  is  adjacent  the  periphery  of  the  dia- 
phragm will  be  movable  with  reference  to  the 
latter.  Another  object  is  to  provide  a  new  and 
improved  means  for  securing  the  diaphragm  to 
its  support  without  the  use  of  adhesives,  screws 
or  other  similiar  fastening  means. 

Figure  1  is  a  side  elevation  of  a  recorder  em- 
bodying the  invention;  Fig.  2  is  a  central,  ver- 
tical section  of  the  diaphragm  support  and  the 
parts  carried  thereby,  the  diaphragm  being 
shown  in  end  elevation,  and  Fig.  3  is  a  bottom 
plan  view  partly  broken  away  of  the  device 
shown  in  Fig.  2. 

Sound  Reproducing  Machine. — John  C.  English, 
Camden,  N.  J.,  assignor  to  the  Victor  Talking 
Machine  Co.,  same  place.    Patent  No.  1,187,892. 

The  main  objects  of  this  invention  are,  to  pro- 
vide a  compact  talking  machine  having  actu- 
ating mechanism,  and  sound  reproducing  and 
sound  amplifying  mechanism  inclosed  within  a 
casing;  to  provide  a  talking  machine  having 
sound  reproducing  mechanism,  and  a  sound 
amplifier  inclosed  in  a  casing  having  an  im- 
proved adjustable  cover  arranged  to  receive  the 
sound  waves  delivered  from  the  sound  ampli- 
fier and  to  deflect  the  same  in  any  desired  direc- 
tion; to  provide  a  talking  machine  having  a 
record  support  mounted  within  a  casing,  sound 
reproducing  means  and  sound  amplifying  means 
arranged  to  co-operate  with  the  record  support, 
and  supported  within  the  casing  from  the  rear 
wall  thereof,  the  sound  amplifying  means  hav- 
ing a  delivery  end  opening  upwardly  beneath  the 
plane  of  the  record  support;  to  provide  a  talking 
machine  having  a  rasing  provided  with  an  ad- 
justable cover  and  improved  means  for  holding 
the  cover  in  adjusted  position;   to   provide  a 


talking  machine  having  a  casing  provided  with 
a  movable  cover,  and  improved  means  for  pre- 
venting the  sudden  closing  of  the  cover;  to  pro- 
vide a  talking  machine  having  a  casing  recessed 
internally  to  permit  of  the  use  of  a  relatively 
large  record. 

In  the  drawings,  Figure  1  is  a  fragmentary 
.-ide  elevation  partly  in  vertical  section  of  a 
talking  machine  constructed  in  accordance  with 
this  invention,  and  Fig.  2  a  transverse  vertical 
section  on  line  2 — 2  of  Fig.  1,  looking  in  the 
direction  of  the  arrows. 

Sound  Box  for  Talking  Machines. — Alva  D. 
Jones,  Philadelphia,  Pa.,  assignor  of  one-half 
to  John  S.  Latta,  same  place.  Patent  No. 
1,188,079. 

This  invention  consists  of  an  attachment  for 
the  sound  box  in  a  talking  machine  by  which 
such  box  constructed  to  be  used  with  a  record 
having  its  sound  groove  laterally  waved,  can 
be  adapted  to  be  employed  with  a  record  of  the 
"hill  and  valley"  type. 

It  further  consists  of  means  for  supporting 


such  a  sound  box  in  a  horizontal  plane  instead 
of  in  a  vertical  plane  from  the  tone  arm;  for 
attaching  a  tube  extension  between  the  sound 
box  and  the  tone  arm  to  present  the  former  in 
the  proper  position  to  the  record;  means  foi 
preventing  relative  rotation  of  the  box  upon  it- 
support  and  the  dislocation  of  the  stylus. 

In  the  annexed  drawings,  Figure  1  represents 
a  side  elevation  of  the  end  of  the  tone  arm,  of 
a  gooseneck  and  sound  box  of  a  talking  machine 
embodying  the  invention.  Fig.  2  represents  a 
plan  view  of  a  talking  machine  having  the  in- 
vention applied  to  it.  Fig.  3  represents  a  sec- 
tion on  the  line  x — x  in  Fig.  1.  Fig.  4  represents 
a  plan  view  of  the  sound  box  and  stylus  mech- 
anism. Fig.  5  represents  a  detail  view  of  the 
tone  intensifying  elements.  Fig.  6  represents  a 
detail  view  of  a  detachable  form  of  such  ele- 
ments.    Fig.  7  represents  a  perspective  detail 


view  of  the  end  of  the  gooseneck  and  of  the 
sound  box  tube,  detached  from  each  other.  Fig. 
8  represents  an  axial  section  of  such  parts  when 
joined. 

Sound  Reproducing  Machine. — John  C.  English, 
Camden,  N.  J,,  assignor  to  the  Victor  Talking 
Machine  Co.,  same  place.    Patent  No.  1,188,374. 

The  main  objects  of  this  invention  are,  'to 
provide  a  compact  talking  machine  having  actu- 
ating mechanism,  and  sound  reproducing  and 
sound  amplifying  mechanism  inclosed  within  a 
casing;  to  provide  a  talking  machine  having 
sound  reproducing  mechanism  and  a  sound  am- 
plifier inclosed  in  a  casing  having  an  improved 
adjustable  cover  arranged  to  receive  the  sound 
waves  delivered  from  the  sound  amplifier  and 
to  deflect  the  same  in  any  desired  direction;  to 
provide  a  talking  machine  having  an  amplifier 
provided  with  an  upwardly  opening  delivery  end 
and  inclosed  in  a  casing  having  an  adjustable 
cover  arranged  to  deflect  the  sound  waves  de- 
livered by  the  amplifier  and  to  throw  the-  same 
forwardly  in  any  desired  direction;  to  provide  a 
talking  machine  having  an  amplifier  with  a  de- 
livery end  inclosed  in  a  casing  provided  with  an 
adjustable  cover  arranged  to  deflect  the  sound 
waves  delivered  by  the  amplifier,  and  having 
an  adjustable  damper  or  closure  arranged  ad- 
jacent the  delivery  end  of  the  amplifier  to  vary 
the  quantity  of  sound  waves  directed  against 
the  deflecting  surface  of  the  cover  of  the  casing, 
and  thus  modify  the  intensity  of  the  sound 
waves  delivered  by  the  talking  machine;  to  pro- 
vide a  talking  machine  inclosed  in  a  casing  hav- 
ing a  movable  cover  and  improved  means  for 
holding  the  cover  in  position  of  adjustment;  to 


provide  an  improved  sound  amplifier;  to  pro- 
vide sound  modifying  means  for  a  sound  am- 
plifier. 

In  the  drawings,  Figure  1  is  a  fragmentary 
side  elevation,  partly  in  vertical  section,  of  a 
talking  machine  constructed  in  accordance  with 
this  invention,  and  Fig.  2  is  a  fragmentary  trans- 
verse vertical  section  partly  in  elevation  on 
line  2 — 2  of  Fig.  1  looking  in  the  direction  of 
the  arrows. 


M.  T.  Abernathy  has  purchased  an  interest 
in  the  business  of  Kors  &  Meinhardt,  of  Inde- 
pendence, Kans.,  Edison  Diamond  Disc  dealers, 
the  firm  now  being  known  as  Abernathy,  Kors 
&  Meinhardt. 


100 


THE    TALKING    MACHINE  WORLD 


RECORD  BULLETINS  FOR  SEPTEMBER,  1916. 


COLUMBIA  GRAPHQPHONE  CO. 

BLUE-LABEL  DOUBLE-DISC   RECORDS  A5677 
Popular  Songs 

A2039  Keep  a  Place  Down  in  Your  Heart  for  Ireland  A5703 
tVon  Tilzer).     Tenor  Solo,   orch.  accompani- 
ment  De  Los  Becker  10 

Welcome,  Honey,  to  Your  Old  Plantation  Home 
(Gumble).     Orch.  accompaniment,  A1547 

Peerless  Quartet  10 
A2045  On   the   South   Sea   Isle    (Von   Tilzer).  Orch. 

accompaniment   Sterling  Trio  10 

I    Lost    My    Heart    in    Honolulu  (Edwards). 

Orch.   accompaniment  Sterling  Trio    10  A1678 

A2046  America  Prepare!  (Day).    Orch.  accompaniment, 

Broadway  Quartette  10 
Medley    of    American    Patriotic    Airs    (arr.  by 
Maurice     Smith).       Introducing     "America,  '  A5749 
"Yankee  Doodle,"  "Columbia,  the  Gem  of  the 
Ocean,"  "Marching  Through  Georgia," 

Prince's  Band  10 
A2038  By  the  Sad  Luana  Shore  (Goetz).    Tenor  Duet. 

Orch.  accompaniment,  A1914 
Albert  Campbell-Henry  Burr  10 
Come  Back  to  Arizona  (Paley).  Tenor-Baritone 
Duet.     Orch.   accompaniment,  A5710 
Reed  Miller-Frederick  D.  Wheeler  10 
A2037  Johnny  Get  a  Girl  (Puck).  Baritone-Tenor  Duet. 

Orch.  accomp. .  Arthur  Collins-Byron  G.  Harlan  10 
If    You    Love   Your   Girl    in    the  Summertime 
(Piantadosi).      Baritone-Tenor    Duet.      Orch.  E2852 

accomp  Arthur  Collins-Byron  G.  Harlan  10 

A2043  Oh,  How  She  Could  Yacki  Hacki  Wicki  Wacki 
Woo  (That's  Love  in  Honolulu)  (Von  Tilzer). 

Tenor  Solo.     Orch.  accomp..-.  G.  Harlan  10 

Some  Girls  Do  and  Some  Girls  Don't  (Johnson- 
Gerber-Jentes).  Baritone  Solo.  Orch.  accomp.,  E2860 

Oscar  Shaw  10 
A2042  Suzanne    (Carroll).     Soprano   Solo.     Orch.  ac- 
comp Anna  Wheaton  10 

I  Didn't  Know  That  Lovin'  Was  So  Good  (Von  E2861 
Tilzer).    Soprano  Solo.    Orch.  accomp., 

Anna  Wheaton  10 
A2040  If  I  Knock  the  "L"  Out  of  Kelly  (It  Would 

Still  be  Kelly  to  Me)  (Grant).    Soprano  Solo.  E2863 

Orch.  accomp  Marguerite  Farrell  10 

The  Greatest  Battle  Song  of  All  (Ruby).  Tenor 

Solo.     Orch.  accomp  Irving  Kaufman  10 

A2044  There's    Someone    More    Lonesome   Than    You  E2844 
(Von  Tilzer).    Tenor-Baritone  Duet.    Orch.  ac- 
comp James  Reed-James  F.  Harrison  10 

Don't   Leave   Me,    Daddy    (Verges).  Baritone 

Solo.    Orch.  accomp  Arthur  Fields  10 

Al  Jolson  in  His  Latest  Hilarious  Hit 
A2041  You're    a    Dangerous    Girl    (Monaco).      Orch.  E2867 

accomp  Al  Jolson,  comedian  10 

On  the  Old  Dominion  Line  (Botsford).  Orch. 

accomp  Peerless  Quartette  10 

DOUBLE-DISC  RECORDS 
Dance  Records  of  the  Month 
A5837  Down   Where   the   Swanee   River    Flows    (Von  F9868 

Tilzer).    Fox-trot  Prince's  Band    12  - 

I  Sent  My  Wife  to  the  Thousand  Isles  (Von 
Tilzer).  (a)  "It's  a  Hundred  to  One  You're 
in  Love,"  (b)  "Pretty  Please."  One-step, 

Prince's  Band  12 
A5836  Your  Wife  (Piantadosi).     Introducing  "Let  My 

Dream  Come  True."    One-step. .  Prince's  Band  12 
On  Your  Way   (MacClure).  One-step, 

Prince's  Band  12 
A5838  Missouri  Waltz  (From  an  original  melody  pro- 
cured   by    J.    C.    Appel,    arranged    by    F.  K. 

Logan)  Prince's  Orchestra  12 

The  Waltz  We  Love  (Vecsey)Prince's  Orchestra    12  18088 
BLUE-LABEL  DOUBLE-DISC  RECORDS 
Two  Hymns  by  Mixed  Quartette 
A2030  Holy    God    We    Praise    Thy    Name  (Ritter). 

Orch.  accomp  Columbia  Mixed  Quartette  10 

Mother  Dear,  Oh  Pray  for  Me.    Orch.  accomp.,  18089 
Columbia  Mixed  Quartette  10 
A2032  Manzanillo    (Mexican   Dance)    (Robyn,   arr.  by 

Recker)   Prince's  Orchestra  10 

Sunshine  and  Roses   (Rolfe).     A  Novelette, 

Prince's  Orchestra    10  18100 
A2033  Manna  Kea — Medley.     Hawaiian  Guitar  Duet, 

Helen  Louise-  and  Frank  Ferera  10 
That  Ukulele  Band  (Granville).  Hawaiian  Guitar 

Duet  Helen  Louise  and  Frank  Ferera  10 

A2034  Hill  and   Dale   (Lodge).     Syncopated  Fox-trot.  18101 
Banjo,  Saxophone  and  Piano.... Van  Eps  Trio  10 
Daly's    Reel    (Daly).      Banjo,    Saxophone  and 

Piano  Van  Eps  Trio  10 

Jolly  Patter  by  Billy  Williams  18102 
A2035  I  Keep  On"  Toddling  Along  (Rule  and  Pelham). 

Orch.   accomp  Billy  Williams,   comedian  10 

I'll  Have  to  Ask  My  Mother  (Williams  and 
Godfrey).     Orch.  accomp., 

Billy  Williams,  comedian  10 
Kimmel.  a  Real  Accordion  Acrobat  18103 
A2036  Medley   of   Irish  Jigs.     Introducing   "Haste  to 
the    Wedding,"    "Larry    O'Gaff"    and  "The 
Smash."    Joe  Linder  at  the  Piano, 

John  J.  Kimmel,  Accordion    10  18104 
Medley   of   Irish    Reels.     Introducing  "Bonnie 
Kate,"  "Swallow  Tail,"   "Star   of  Munster." 
Joe  Linder  at  the  Piano, 

John  J.  Kimmel,  Accordion  10 

DOUBLE-DISC  RECORDS  101n, 
Master  Overture  Masterfully  Played  1Biu/ 
Aj829  Tannhauser — Overture  (Wagner).     Part  1, 

Prince's  Symphony  Orchestra  12 
Tannhauser — Overture  (Wagner).     Part  2,  mirK 

Prince's  Symphony  Orchestra  12  JolUs 

SYMPHONY  DOUBLE-DISC  RECORDS 
Graveure' s  Art  at  Its  Height 
A2047  Flow    Thou    Regal    Purple    Stream  (Arnold). 

Baritone   Solo  Louis  Graveure  10 

Tommy  Lad !  (Margetson).     Baritone  Solo, 

Louis  Graveure  10 
A5831  Etude,  Op.  25,  No.  3,  in  "F"  Major  and  Pre- 
lude,   Op.    28,    No.    16,    in    "B"    Flat  Minor 
Chopin).    Piano  Solo.  .Vladimir  De  Pachmann  12 
Polonaise — Cadenza  (Liszt).    Piano  Solo, 

Vladimir  De  Pachmann  12 
A5835  Lohengrin.      In     Fernem     Land     (In  Distant 
Lands).      Lohengrin's    Narrative  (Wagner). 
Tenor  Solo,  in  German,  with  orchestra, 

Johannes  Sembach  12 
Die     Walkure.     Siegmund's     Liebeslied  (Sieg- 
mund's  Love  Song).     Winter  Sturme  Wichen 
Den   Wonnemond    (Now   Winter   Storms  Are 
Waning)   (Wagner).    Tenor  Solo,  in  German, 

with   orchestra  Johannes  Sembach  12 

A5839  Do     You     Remember?     (Carrie  Jacobs-Bond). 

Baritone  Solo.    Orch.  accomp.  ...  Oscar  Seagle  12 
A  Perfect  Day  (Carrie  Jacobs-Bond).  Baritone 

Solo.     Orch.  accomp  Oscar  Seagle  12 

DOUBLE-DISC  RECORDS 
A5441  On   the   Road   to   Manadalay    (Speaks).  Basso 

Solo.    Orch.  a-ccomp  Frank  Croxton  12 

Father  O'Flynn  (Arranged  by  Stanford).  Basso 

Solo.    Orch.  accomp  Frank  Croxton  121 

\5636  Hunting  Tower  (When  Ye  Gang  Awa'  Jamie.) 
Soprano-Tenor  Duet.    Orch.  accomp., 

Grace  Kerns-Harry  McClaskey  12 


Land  of  the  Swallows  (Masini).  Contralto-Tenor 
Duet.    Orch.  accomp., 

Mildred  Potter-John  Barnes  Wells 
Espana  Rhapsody  (Cliabrier)  .Prince's  Orchestra 
Ballet  Egyptien  (Luigini) ...  .Prince's  Orchestra 
Scenes  Pittoresques  (Massenet).  Angelus, 

Prince's  Orchestra 
Scenes  Pittoresques  (Massenet).     Fete  Boheme. 

Prince's  Orchestra 
Gone  Are  the  Days.     Tenor   Solo.     Orch.  ac- 
comp Charles  Harrison 

I'm  Coming  Back  to  Dixie  and  You  (Lyons, 
Yosco  and  Mullane.     Orch.  accomp., 

Peerless  Quartette 
Answer  (Robyn).    Tenor  Solo.     Orch.  accomp., 

Reed  Miller 

Blue    Alsatian    Mountains    (Adams).  Soprano 

Solo.     Orch.  accomp  Grace  Kerns 

Casse-Noisette  Suite  (Tschaikowsky).  Danse 
Chinoise  and  Danse  des  Mirlitons, 

Prince's  Orchestra 
Casse-Noisette  Suite  (Tschaikowsky).    Valse  des 

Fleurs  Prince's  Orchestra 

Second  Regiment  C.  N.  G.  March  (Reeves), 

Prince's  Band 

Washington  Post  March   (Sousa) .  Prince's  Band 

Absent  (Metcalf).  Soprano  Solo.  In  English, 
with  orchestra.  .Madame  Corinne  Rider-Kelsey 

A  Dream  (Bartlett).  Soprano  Solo.  In  Eng- 
lish, with  orchestra, 

Madame  Corinne  Rider-Kelsey 

Wanderlied  (Wanderer  Song).  In  German,  with 
orchestra, 

Max  Bloch,  Tenor  Metropolitan  Opera 
O  Bitt  Euch,  Liebe  Vogelein  (You  Merry  Birds). 
In  German,  with  orchestra, 

Max  Bloch,  Tenor  Metropolitan  Opera 
Longing  for  Our  Country, 

Russian  Balalaika  Orchestra 
Song  of  the  Volga  Boatmen, 

Russian  Balalaika  Orchestra 
Butterfly  Waltz  (Andreef), 

Russian  Balalaika  Orchestra 
Bright  Shines  the  Moon  (Andreef), 

Russian  Balalaika  Orchestra 
The  Lundby  Waltz  (Johnson).    Accordion  Duet. 

Lager  and  Olson 
Norwegian  Peasant  Waltz.    Accordion  Duet, 

Lager  and  Olson 
Nad  Berounkou  Pod  Tetinem  (On  the  Hill  Near 
Tetine).     In  Bohemian,  with  orchestra, 

Erma  Zarska,  Soprano  Metropolitan  Opera 
Andulko,    Me    Dite    (Annie,    My    Child).  In 
Bohemian,  with  orchestra, 

Erma  Zarska,  Soprano  Metropolitan  Opera 
Manon    Lescaut    (Puccini).      "La  Madrigale." 
Mezzo-Soprano  and  Chorus.     In  Italian,  with 

orchestra  E.  Lopez-Nunes 

Manon  Lescaut  (Puccini).  "Ah!  non  v'  avvic- 
nate."    Tenor  Solo.    In  Italian,  with  orchestra, 

Cav.  E.  Garbin 

La  Forza  Del  Destino  (Verdi).  (The  Force  of 
Destiny)  "Del  mondo  i  disinganni."  Baritone- 
Basso  Solo.    In  Italian,  with  orchestra, 

F.  Corradetti-V.  Bettoni 
La  Forza  Del  Destino   (Verdi).     "Urna  fatale." 
Baritone  Solo.    In  Italian,  with  orchestra, 

D.  Caporello 


VICTOR  TALKING  MACHINE  CO. 


17980 


17981 


18106 


35535 


35571 


POPULAR  SONGS  FOR  SEPTEMBER 
You're  a  Dangerous  Girl  (from  "Robinson  Cru- 
soe, Jr.")   (Grant  Clarke-Jimmie  V.  Monaco), 
Avon  Comedy  Four 
I'm  Going  Way  Back  Home  and  Have  a  Wonder- 
ful Time(Jerome-Schwartz)..Avon  Comedy  Four 
I'm    Saving   Up    the    Means   to    Get    to  New 
Orleans    (Howard   Johnson-Harry    de  Costa), 
Collins  and  Harlan 
My  Lovin'  Lou  (James  Kendis), 

Collins  and  Harlan 
He's  the  Makin's  of  a  Darn'd  Fine  Man  (Will 

Mahoney-Otto  E.  Herman)  Ada  Jones 

When  Priscilla  Tries  to  Reach  High  C  (Jack 
Mahoney-Harry  Von  Tilzer), 

Ada  Jones-Billy  Murray 
On     Lake     Champlain      (Alfred  Bryan-Albert 

Gumble)   Sterling  Trio 

Dear    Old    Dreamy    Honolulu    Town  (Farran- 

Branen-Rega-Lange)  Peerless  Quartet 

Pretty  Baby  (from  "Passing  Show  of  1916"  pro- 
duced at  the  Winter  Garden)  (Kahn-Jackson- 

Van  Alstyne)   Billy  Murray 

When  You  Drop  Off  At  Cairo,  Illinois  (from 
"Step  This  Way")   (E.  Ray  Goetz-Cliff  Hess), 

Bill  Murray 

It's    Always    Orange    Day   in    California  (from 

"Canary  Cottage")   Peerless  Quartet 

I  Never  Knew  (from  "Canary  Cottage")  (Earl 

Carroll)   Edna  Brown-James  Reed 

I   Left  Her   on   the   Beach  at   Honolulu  (from 
"Ziegfeld  Follies— 1916")  (Gene  Buck-Louis  A. 
Hirsch) .  Harry  Macdonough  and  Mixed  Chorus 
Have  a  Heart   (from   "Ziegfeld  Follies — 1916") 
(Gene  Buck-Jerome  D.  Kern), 

Alice  Green-Raymond  Dixon 
Uncle    Sammy's   Army    (M.    H.    Morse-H.  M. 

Dolph)   James  F.  Harrison 

Old    Glory    (A    Song   of    Preparedness  (Edwin 

Skedden-Katherine  Pike)  Herbert  Stuart 

If  I  Knock  the  "L"  Out  of  Kelly  (from  Lew 
Fields'  "Step  This  Way")  (Lewis-Young- 
Grant)   Marguerite  Farrell  and  Chorus 

By  the  Sad  Luana  Shore  (from  Lew  Fields' 
"Step  This  Way")   (E.  Ray  Goetz), 

Marguerite  Farrell  and  Chorus 
DANCE  RECORDS 
The  Globe  Trot  (Crudup  Vesey), 

Victor  Military  Band 
La  Czarine — Three-step  (Mazurka  Russe)  (Louis 

Ganne)   Victor  Military  Band 

Mi  Ricurita — Tango  (Osman  Perez  Freire), 

Victor  Dance  Orchestra 
El  Amanecer — Tango  (Roberto  Firpo), 

Victor  Dance  Orchestra 
Two-Key  Rag — Fox  trot   (Joe  Hollander)  (Pat- 
rick  Conway,   Director)  Conway's  Band 

The    Harlequin — One-step    (Chas.    J.  Roberts) 

Patrick  Conway.  Director  Conway's  Band 

Love's       Spell — Three-step       (Mazurka)  (Ed. 

Strauss)   Victor  Military  Band 

Varsoviana  ("See  My  New  Shoes")  (Allen  Dod- 
worth)   (Patrick  Conway,  Director), 

Conway's  Band 

Have  a  Heart — Medley  fox  trot  (from  "Zieg- 
feld Follies— 1916")  (Patrick  Conway,  Di- 
rector), "Have  a  Heart" — "I  Left  Her  on  the 
Beach  at  Honolulu" — "Bachelor  Days," 

Conway's  Band 

Welcome  Honey  to. Your  Old  Plantation  Home — 
Medley  one-step  (Patrick  Conway,  Director), 
"Welcome  Honey  to  Your  Old  Plantation 
Home" — "On  the  Old  Dominion  Line" — "She's 
Good   Enough  to  be  Your   Baby's  Mother" — 


10 


10 


10 
10 


10 
10 


10 


10  . 
10 


10 


10 


10 
10 


10 


10 


10 
10 


10 


10 


10 


10 
10 
10 
10 
10 
10 
12 


12 


12 


"Everybody  Loves  a  Little  Bit  of  Irish," 

Conway's  Band 

MISCELLANEOUS  INSTRUMENTAL  RECORDS 
17941  Paghacci — Vesti  la  giubba   (On  with   the  Play) 

(Leoncavallo)   (Accordion  Solo)  Pietro 

Cavalleria  Rusticana — Intermezzo  (Mascagni) 
(Four  Piano  Accordions), 

Pietro's  Accordion  Quartet 
18049  Minuet  (Boccherini)   ( Violin-Flute-'Cello-Harp), 

Florentine  Quartet 
Traumerei  (Schumann)  (Violin-Flute-'Cello-Harp), 

Florentine  Quartet 
18057  Mo-Ana   (Hawaiian  Waltz)    (Olsen)  (Mandolins 

and  Guitar)   Athenian  Mandolin  Quartet 

Cadiz  March  (Ballig), 

Athenian  Mandolin  Quartet 
18060  Remembrance  of  Gatshina — Valse  (Andreeff), 

Imperial  Russian  Balalaika  Court  Orchestra 
On  the  Wings  of  Song  (Mendelssohn), 

Imperial  Russian  Balalaika  Court  Orchestra 

18085  Ragging  the  Scale — Fox  trot  (Claypoole)  Banjo 

Solo)   Fred  Van  Eps 

Eldorado    March    (Victor   Herbert)  (Xylophone 

Solo)   William  H.  Reitz 

18087  Maui  Aloha — One-step  (Hawaiian  Guitars), 

Helen  Louise-Frank  Ferera 
Pua  Carnation  (Hawaiian  Guitars), 

Helen  Louise-Frank  Ferera 
18097  Pussyfoot  March   (In  Fox  Trot  Time)  ("Slap" 
White)   (Saxophone  Sextette), 

Six  Brown  Brothers 
Bull  Frog  Blues  (In  Fox  Trot  Time)  (Browne- 

Shrigley)   Six  Brown  Brothers 

35564  Blue  Danube  Waltz  (Tohann  Strauss), 

Hurtado  Bros.  Royal  Marimba  Band 
Southern  Roses  Waltz  (Rosas  del  Sur)  (Johann 
Strauss .. Hurtado  Bros.  Royal  Marimba  Band 
18083  The  Mocking  Bird  (Winner)   (Whistling  Solo), 

Frank  Haffort 
Tout  Passe  Waltz   (Berger)    (Whistling  Solo), 

Guido  Gialdini 
PIPE  ORGAN  RECORDS 
35547  Hallelujah  Chorus  (from  "The  Messiah") 

(Handel)   Reginald  L.  McAll 

Funeral  March  (Chopin)  Richard  K.  Biggs 

VOCAL  RECORDS 
35568  Songs  of  the  Past — No.  15 — Chorus,  "O  Dem 
Golden  Slippers"  (Bland) — Solo  and  Male 
Quartet,  "Darling  Nellie  Gray"  (Hanby)— 
Chorus,  "Shine  On"  (Schoolcraft) — Solo  and 
Male  Quartet,  "Carry  Me  Back  to  Old  Vir- 
ginny"  (Bland) — Solo  and  Male  Quartet,  "Zip 
Coon" — Solo  and  Male  Quartet,  "I'se  Gwine 
Back  to  Dixie"  (White) — Chorus  "In  the 
Morning  by  the  Bright  Light"  (Bland), 

Victor  Mixed  Chorus 
Songs  of  the  Past — No.  16 — Chorus,  "Oh!  Sus- 
anna"— Solo  and  Mixed  Quartet,  "Old  Dog 
Tray" — Solo  and  Male  Quartet,  "Nelly  Bly" — 
Solo  and  Male  Quartet,  "Come  Where  My 
Love  Lies  Dreaming" — Solo  and  Mixed  Quar- 
tet, "Hard  Times" — Chorus,  "Camptown 
Races"   (Stephen  C.  Foster), 

Victor  Mixed  Chorus 
35566  Scrooge — Part  1 — "Marley's  Ghost"  (Monologue 
arranged   from  "A  Christmas  Carol")  (Dickens), 
William  Sterling  Battis 
Scrooge — Part  2 — "The  Ghost  of  Christmas  Past" 
(Monologue    arranged    from     "A  Christmas 

Carol")   (Dickens)  William  Sterling  Battis 

35567 — Scrooge — Part  3 — "The  Ghost  of  Christmas 
Present"  (Monologue  arranged  from  "A 
Christmas  Carol")  (Dickens), 

William  Sterling  Battis 
Scrooge — Part  4 — "The  Ghost  of  Christmas  to 
Come"   (Monologue  arranged  from  "A  Christ- 
mas Carol")  (Dickens)  .  William  Sterling  Battis 

18086  (1)  Bible  Reading — Luke    2    (2)    A  Christmas 

Carol  (J.  G.  Holland)  Harry  E.  Humphrey 

(1)  It  Came  Upon  the  Midnight  Clear  (Willis) 
(2)  Hark!  the  Herald  Angels  Sing  (Mendels- 
sohn) (3)  Joy  to  the  World  (Handel), 

Victor  Concert  Orchestra 
17870  Joseph  Mine   (Beruhmtes  Weihnachtslied)  (Cal- 

visius — A.  D.  1587)  Victor  Mixed  Chorus 

(1)  Lo,  How  a  Rose  E'er  Blooming  (2)  To  Us  Is 
Born  Immanuel   (M.  Praetorius — A.  D.  1609), 

Lyric  Quartet 
BLUE  AND  PURPLE  LABEL  RECORDS 
45093  Liebesfreud     (Old    Vienna    Waltz)  (Kreisler), 
Charles    Kellogg,    "The    Nature    Singer"  and 

Victor  Orchestra 
Pas  des  Amphores  (Air  de  Ballet,  No.  2)  (Chami- 
nade) .  .Charles  Kellogg,  "The  Nature  Singer" 
and  Victor  Orchestra 
45100  For  Dixie  and  Uncle  Sam  (Brennan-Ball) , 

Nora  Bayes 

Homesickness  Blues  (Cliff  Hess)  Nora  Bayes 

60141  Doughie  the  Baker  (It's  Nicer  When  You  Make 
It  Up  Again)   (Lauder-MacFayden) , 

Harry  Lauder 
RED  SEAL  RECORDS 
Emma  Calve,  Soprano — in  French 
88570  La   Marseillaise    (with    the   Metropolitan  Opera 

Chorus)   Rouget  de  L'Isle 

Enrico  Caruso,  Tenor — in  French 

88556  La  Procession  Ch.  Brizeux-Cesar  Franck 

Geraldine  Farrar,  Soprano 
87248  Lead,  Kindlv  Light, 

Cardinal  J.  H.  Newman-Rev.  J.  B.  Dykes 
Johanna  Gadski,  Soprano — In  German 
88566  Haidenroslein  (Hedge  Rose)   (with  String  Quar- 
tet) Goethe-Werner 

Mabel  Garrison,  Soprano — in  French 
74489  Mignon — Polonaise    (Je  suis  Titania    (I'm  Fair 

Titania!)  (Act  II)  Ambroise  Thomas 

Emilio  de  Gogorza,  Baritone 

64584  Pagliacci — Prologue  in  Italian   Leoncavallo 

64598  Je  sais  que  vous  etes  jolie  (I  Feel  I'm  in  Love) 

in  French   H.  Poupon  Christine 

Alma   Gluck,  Soprano — in  English 
64591  The  Bird  of  the  Wilderness   (Text  from  "The 
Gardener"  by  Rabindranath  Tagore), 

Horsman 

Louise  Homer,  Contralto — in  English  . 

87259  Last  Night  Halfdan  Kjerulf 

87255  Oh,  Promise  Me  (from  "Robin  Hood") . deKoven 

Fritz  Kreisler,  Violinist 
64600  Rondino    (On    a    theme    by    Beethoven)  (with 

String  Quartet)  Kreisler 

John   McCormack,   Tenor — Fritz   Kreisler,    Violinist — 
English 

(Pianoforte  by  Edwin  Schneider) 
87245  Tales  of  Hoffmann — Barcarolle  ("Belle  Nuit" — 

Oh  Night  of  Love)  Offenbach 

Maud  Powell,  Violinist 
(Piano  accompaniment  by   Arthur  Loesser) 
6461  1  Molly  on  the  Shore  (Irish  Reel), 

Setting  by  Percy  Grainger 
Clarence  Whitehill,  Baritone 
64602  Marching  Through  Georgia  Henry  C  Work 

thosTTTedison,  inc. 


12 


10 


10 
10 
10 
10 
10 
10 
10 
10 
10 
10 
10 


10 
10 


12' 
12 


10 
10 


12 
12 


12 


12 


12 


12 


12 


10 


10 


10 


10 


10 


12 


10 


10 


10 


10 


NEW  EDISON  DIAMOND  DISC  RECORDS 
50350  All  Aboard  for  Chinatown  (Brookhouse) . 

Arthur  Collins  and  Byron  G.  Harlan 
I  Can  Dance  With  Evervbody  But  My  Wife — 

Svbil   (Golden).    Tenor  Solo  Billy  Murray 

50352  My  "Bonnie.  Bonnie  Jean  (Lauder)  Glen  Ellison 

Nanny,  I  Have  Never  Loved  Another  Girl  _  But 
You  (Lauder)   Glen  Ellison 


THE    TALKING    MACHINE  WORLD 


101 


50353  Kangaroo  Hop — Fox-trot  (Morris).  Xylophone, 

Lou  China  ''Frisco" 
Setting  the  Pace — One-step  (Chester  W.  Smith). 

For  Dancing  Jaudas'  Society  Orchestra 

50355  Sybil  Fox-trot  (When  Cupid  Calls  (Jacobi).  For 

Dancing   Jaudas'  Society  Orchestra 

Sybil  Waltz  (Jacobi).    For  Dancing^ 

Taudas'  Society  Orchestra 
S3045  I   Am   a   Roamer   Bold    (  Son   and  Stranger") 

(Mendelssohn).     Basso  Solo.  ..  .Arthur  Middleton 
Spring  Morning.     Soprano  Solo  Julia  Heinrich 


EDISON  BLUE  AMBEROL  RECORDS 

CONCERT  LIST 
28241  Gigue,    Rust;    and  Pierrot — Serenade  (Alberto 
Randegger,  Jr).     Violin,  piano  acc.  by  Andre 

Benoist   Albert  Spalding 

REGULAR  LIST 

2942  Are  You  from  Dixie?   ('Cause  I'm  From  Dixie 
Too)  (George  L.  Cobb).    Tenor,  orch.  accomp., 

Billy  Murray  and  Chorus 

2957  Baby   Shoes    (Al.    Piantadosi).     Soprano  Solo. 

Orch.   accomp  Elizabeth  Spencer 

2948  Don't    Bite    the    Hand    That's    Feeding  You 

(Jimmie    Morgan).     Tenor    Solo.     Orch.  ac- 
comp Walter  Van  Brunt 

2940  If  I  Knock  the  "L"  Out  of  Kelly  (It  Would  Still 

Be  Kelly  to  Me)  (Grant-Lewis-Young).  Orch. 
accomp  ....Ada  Jones  and  Chorus 

2954  She   Sang  "Aloha"   to   Me    (Joseph   B.  Carey) 
.   Tenor  Solo.    Orch.  accomp., 

Walter  Van  Brunt  and  Chorus 

2949  So  Long  Letty   (Earl   Carroll).     Contralto  and 

Baritone  Duet.     Orch.  accomp., 

Helen  Clark  and  Joseph  A.  Phillips 

2962  Sweet    Cider    Time,    When    You    Were  Mine 

(Percy  Wenrich).     Baritone  Solo.     Orch.  ac- 
comp Joseph  A.  Phillips 

(Introducing  Helen  Clark  in  the  Refrain) 
2953  There's  a  Quaker  Down  in  Quaker  Town  (Alfred 
Solman).    Baritone,  orch.  accomp., 

Joseph  A.  Phillips 
SONGS  AND  BALLADS 

2946  My  Bonnie,  Bonnie  Jean  (Harry  Lauder).  Orch. 

accomp  Glen  Ellison 

2951  My   Grandfather's   Girl    (Will   Dillon).  Tenor, 

orch.  accomp  George  Wilton  Ballard 

2955  Spirit  Flower   (Campbell-Tipton).     Tenor,  orch. 

accomp  Emory  B.  Randolph 

2959  When  Irish  Eyes  Are  Smiling — The  Isle  o' 
Dreams  (Ernest  R.  Ball).  Tenor,  orch.  ac- 
comp Walter  Van  Brunt 

BANDS  AND  ORCHESTRAS 

2958  Chateau    Three-Step    (Will    Donaldson).  For 

dancing   Jaudas'  Society  Orchestra 

2947  Marcia  Roma  (Musso.)  Creatore  and  His  Band 

2950  Missouri  Waltz  (Logan-Eppel).     For  dancing. 

Jaudas'  Society  Orchestra 
2961 — On  the  Hoko  Moko  Isle  Medley — One-step.  For 

dancing   Jaudas'  Society  Orchestra 

INSTRUMENTAL  HITS 

2956  Hana   Haole   Hula   Girl    (Sonny   Cunha).  Ha- 
waiian Guitars. .  .Helen  Louise  and  Palakiko  Ferreira 

2944  Keep  Off  the  Grass  (Harry  Von  Tilzer).  Banjo, 

orch.  accomp  Vess  L.  Ossman 

2941  Medley   of   Hawaiian  Airs — No.   2.  Hawaiian 

Guitars  .Helen  Louise  and  Palakiko  Ferreira 

2943  Love-Sick  Coon.    Vaudeville  Sketch  with  Banjo. 

Billy  Golden  and  James  Marlowe 

2945  Serenade  (Schubert).    Cornet  with  orch. 

Ernst  Albert  Couturier 
2052  Winter  Song.   Male  Voices,  unaccomp. 

Criterion  Quartet 

2963  Story  of  the  Little  Red  Hen;  and  Little  Maud's 

Story.    Bed-time  Stories.'.  Alice  Goddard 

FRENCH  RECORDS 

27176  Le  Pere  la  Victoire  (Louis  Ganne).  Baritone, 

orch.  accomp  Orphee  Langevin 

27177  Le  Saint  Laurent  (Xavier  Mercier).  Baritone, 

orch.  accomp  Orphee  Langevin 

SWEDISH  RECORDS 
9445  National  Air  of  Sweden... New  York  Military  Band 
9444  Sockerdricka  (Kuplett).    Baritone,  orch.  accomp. 

Charles  G.  Widden 


PATHE  FRERES  PHONOGRAPH  CO. 


82001  Goyescas,  "La  Maja  y  el  Ruisenor"  (Granados). 
Sung  in  Spanish. 

Anna  Fitziu,  Soprano,  orch.  accomp.  14 
Ave  Maria   (Gounod).     (In  English.) 

Anna   Fitziu,    Soprano,   Violin,   Harp,  Organ 

accomp.     Violin  Obligato    14 

62011  Maria,  Mari    (Neapolitan    Song)    (Di  Capua). 
Sung  in  Italian. 

Lina  Cavalieri,  Soprano,  orch.  accomp.  12 
So   'turnato    (Neapolitan   Song)    (Cassesse  and 
Falve).     Sung  in  Italian. 

Lina  Cavalieri,  Soprano,  orch.  accomp.  12 
52004  Aria  Fresca   (Fresh  Air)    (Nardella).     Sung  in 

Italian. .  .Hugh  Allan,  Baritone,  orch.  accomp.  12 
Canta  Pa  Luna  (Song  to  the  Moon)  (Nardella). 
Sung  in  Italian. 

Hugh  Allan,  Baritone,  orch.  accomp.  12 
NEW  VOCAL  FOREIGN  RECORDS 
Gray  Label  Records 
80069  Rigoletto  "Et  sa  voix"   (Verdi).  Duet. 

Vallandri,  Soprano,  Note,  Baritone,  orch.  acc.  14 
Rigoletto  "Quartette"  (Verdi). 

Vallandri,     Soprano;     Lapeyrette,  Contralto, 
 Lasalle,  Tenor;  Note,  Baritone   14 


62013  La  Juive,  "Rachel,  quand  der  Seigneur"  (Hal- 

evy).    In  French. . Guitar,  Tenor,  orch.  accomp.  12 
Alignon,  "Air  de  Titania"  (Polonaise)  (Thomas). 
Sung  in  French. 

Marguerite  Charpentier,  Soprano,  orch.  accomp.  12 

62014  Aida  "Duet  Act  III"  "Aida-Amonasro"  Part  I 

(Verdi).     Sung  in  Italian. 

E.  Magliulo,  Soprano;  Montesanto,  Baritone  12 
Aida   "Duet  Act  III"   "Aida-Amonasro"  (Part 
II  (Verdi).     Sung  in  Italian. 

E.  Magliulo,  Soprano;  Montesanto,  Baritone  12 
62016  Lohengrin   "Du  armste"    (Thou  Unhappy  One) 
(Wagner).    Duet,  sung  in  German. 
Erna    Denera,    Soprano;    Thela  Plaichinger, 

Soprano,  orch.  accomp   12 

Lohengrin   "Wenn   ich   im   Kampfe"    (When  in 
Battle)    (Wagner).  Duet. 

Erna  Denera,  Soprano;  Hans  Tanzler,  Tenor  12 

62018  Manon  "Duo  de  la  lettre"  (Letter  Duet)  (Mas- 

senet).   In  French. 

Vallandri,  Soprano;  Vaguet,  Tenor,  orch.  acc.  12 
Manon   "Duo   de   la   rencontre"    (Duet  Act  I). 
In  French. 

Vallandri,  Soprano;  Vaguet,  Tenor,  orch.  acc.  12 

62019  Lucia    di    Lammermoor    "D'un  .  amour    qui  me 

brave"     (Cruda     funesta)      (Donizetti).  In 

French   Note,  Baritone,  orch.  accomp.  12 

Rigoletto  "Courtisans  race  vile  et  damnee"  (Vice 
Race  of  Courtiers)   (Verdi).    In  French. 

Albers,  Baritone,  orch.   accomp.  12 

62020  La   Boheme   "Musetta    Waltz   Song"  (Puccini). 

In  Italian.  ..  .A.  Billi,  Soprano,  orch.  accomp.  12 
The  Pearl  Fishers  "Temer  non  so  per  me"  (I 
Fear  Not)    (Bizet).     In  Italian. 

Edvige  Medugno,  Soprano,  orch.  accomp  12 
NEW  FRENCH  SONGS 
22001  Le  P'tit  Objet  (Scotto-Christine) .    In  French. 

Par  Polin,  orch.  accomp.  10 
Les     Petites     Compensations     (Spencer).  In 
French  Par  Polin,  orch.  accomp.  10 

30338  L'Ame  Des  Violons  (Rene  de  Buxeuil).  Valse 

Tzigane  Par  Junka,  avec  orchestre  12 

Ferme  Tes  Jolie  Yeux  (Rene  de  Buxeuil).  Ber- 
ceuse  Par  Junka,  avec  orchestre  12 

30339  La  P'tite  Lilie  (E.  Gavel).    Chanson  vecue. 

Par  Marcelly,  avec  orchestre  12 
Florella  (E.  Desmoulins).    Chanson  venitienne. 

Par  Marcelly,  avec  orchestre  12 

30340  Rendez-moi  Mes  Vingt  Ans  (E.  Gavel).  Valse 

populaire  Par  Marcelly,  avec  orchestre  12 

Les  Grognards  Passent  (Sablon).  Chanson. 

Par  Marcelly,  avec  orchestre  12 
30344  L'Echo  Tyrolien  (St.  Servans). 

Par  Charlesky,  avec  orchestre  12 
Chevrier,  Chante  (Thoulouze)  Tyrolienne. 

Par  Charlesky,  avec  orchestre  12 
30348  Mariage  au  Oiseaux  (P.  Lincke). 

Par  Fragson,  avec  piano  12 
Je  Connais  Une  Blonde  (Goetz  et  Sloane).  Chan- 
sonnette  sur  les  motifs  de  la  nouvelle  danse 

Americaine  Par  Fragson,  avec  piano  12 

30361  Pour  Toi   (Codini-Courtioux).     Valse  Chantee. 

Par  Berard,  avec  orchestre  12 

Je  serai-la  (Codini). 

Par  Berard,  avec  orchestre  12 
50011  On  the  Road  to  Mandalay  (Kipling  and  Speaks). 

Wallace  Cox,  Baritone,  orch.  accomp.  12 
Out  on  the  Deep  (Cowen  and  Lohr). 

James  Stanley,  Basso,  orch.  accomp.  12 
40042  Ever  of  Thee  (Hall). 

Carrie  Herwin,  Contralto,  orch.  accomp.  12 
When  Twilight  Comes  (Strelezki). 

Carrie  Herwin,  Contralto,  orch.  accomp.  12 
40041  Lo,  Here  the  Gentle  Lark   (Wm.  Shakespeare 
and  Bishop). 

Lillian  Heyward,  Soprano,  orch.  accomp.  12 
The  Fairy  Flute. 

Rosina  Buckman,  Soprano,  orch.  accomp.  12 
40039  Drink  to  Me  Only  with  Thine  Eyes  (Old  Eng- 
lish Melody)  (Jonson). 

Wallace  Cox,  Baritone,  orch.  accomp.  12 
Friend  of  Mine  (Sanderson). 

Thorpe  Bates,  Baritone,  orch.  accomp.  12 
40036  The  Holy  City  (Weatherley  and  Adams). 

James  Stanley,  Basso,  orch.  accomp.  12 
I  Love  to  Tell  the  Story  (Hanks  and  Fischer). 

Stanley  Mixed  Quartette,  organ  accomp.  12 
35022  Where  the  River  Shannon  Flows  (Russell). 

Harry  McClaskey,  Tenor,  orch.  accomp.  12 
West  Country  Song  "Devon  for  Me"  (Kahn). 

Harry  Reynolds,  Basso,  orch.  accomp.  12 
35050  I  Come  frae  Scotland  (Godfrey  and  Williams). 

Billy  Williams,  Comedian,  orch.  accomp.  12 
Mister  John  MacKenzie  O   (Godfrey  and  Will- 
iams) "Billy  Williams,  Comedian,  orch.  accomp.  12 
35024  There's  a  Quaker  Down' in  Quaker  Town  (Bal- 
lad) (Solman  and  Berg). 

Alfred  Alexander  and  Frank  Webster,  orch.  acc.  12 
Morning,  Noon  and  Night  (White). 

Louis  J.  Winsch,  Baritone,  orch.  accomp.  12 

20005  All  I  Want  Is  a  Cottage,  Some  Roses  and  You 

(Chas.   K.  Harris). 

Campbell  and  Burr,  orch.  accomp.  10 
At  the  End  of  a  Beautiful  Day  (Wm.  H.  Per- 
rins)  Henry  Burr,  Tenor,  orch.  accomp.  10 

20006  If  I  Find  the  Girl,  from  "Very  Good,  Eddie" 

(Hazzard.  Reynolds  and  Kern). 

Louis  J.  Winsch,  Baritone,  orch.  accomp.  10 
My  Grandfather's  Girl,  from  "Jane  O'Day  from 
Broadway"  (W.  A.  Dillon). 

Louis  J.  Winsch,  Baritone,  orch.  accomp.  10 
VOCAL  SPECIALTIES  WITH  BIRD  EFFECTS 
20008  The  Old  Rustic  Bridge  by  the  Mill  (Skelly),  with 
Bird  Effects. 

Arthur  George,  Baritone,  orch.  accomp.  10 
The  Song  of  the  Thrush   (Le  Brun),  with  Bird 
 Effects. Arthur  George,  Baritone,  orch.  accomp.  10 


NEW  FOREIGN  INSTRUMENTAL  RECORDS 

35047  Glorious  and  Courageous  Allies  (Anon.). 

Garde  Republicaine  Band  of  France  12 
Bulgarian  Hymn  (Anon.). 

Garde  Republicaine  Band  of  France  12 

35048  The  Return  from  the  Battle,  Part  I  (Anon.). 

Garde  Republicaine  Band  of  France  12 
The  Return  from  the  Battle,  Part  II  (Anon.). 

Garde  Republicaine  Band  of  France  12 

35049  Samson  and  Delila  (Saint-Saens)   Fantasie.  Part 

17  Garde  Republicaine  Band  of  France  12 

Samson  and  Delila  (Saint-Saens)   Fantasie,  Part 

II  Garde  Republicaine  Band  of  France  12 

NEW  HAWAIIAN  RECORDS— VOCAL  AND 
INSTRUMENTAL 

35044  Amina  (Paul  Lincke)  Intermezzo. 

Louise  Ferera  Hawaiian  Troupe  12 
Portuguese  Tango  (Played  by  the  Composers). 

Louise  Ferera  Hawaiian  Troupe  12 

35045  My  Own  Iona  (Gilbert,  Friedland  and  Morgan). 

Henry  Burr,  Louise  and  Ferera  Hawaiian  Or- 
chestra Accompaniment    12 

Waikiki  Mermaid  (Sonny  Cunha). 

Louise  and  Ferera  Hawaiian  Troupe.  12 


OPERAPHONE  MANUFACTURING  CORP. 


1601 
1803 
1904 
1085 

1086 

1087 

1088 
1089 

1090 

1091 

1092 


Fox-trot — Globe-trot  (Roberts) .... Operaphone  Band 
Hail  to  the  Spirit  of  Liberty — March  (Sousa), 

Operaphone  Band 
I'm     Falling    in    Love  -  with     Someone  (from 
"Naughty  Marietta")   (Herbert) .  .Charles  Harrison 

Beauty's  Eyes  (Tosti)  Charles  Harrison 

Listen  to  That  Dixie  Band  (Yellen-Qobb), 

Collins  &  Harlan 

Any   Rags    (Allen)  Arthur  Collins 

Never    Let    the    Same    Bee    Sting    You  (from 

"Very  Good,  Eddie")  (Mack-Smith)  .Arthur  Collins 
Stormy  Sea  of  Love   (MacDonald-Carroll) , 

M.  J.  O'Connell 
I've  Got  a  Sweet  Tooth  Bothering  Me  (Berlin), 

M.  J.  O'Connell 

Baby  Shoes  (Piantadosi)  Louise  Mertens 

If  I  Knock  the  "L"  Out  of  Kelly,  Sure  He'd 

Knock  the  "L"  Out  of  Me  (Bert  Grant). Dan  Quinn 

At  the  Fountain  of  Youth  (Jentes)  Dan  Quinn 

The  Ashes  of  My  Heart  (Branen-Lange) .  Carl  Bergen 

Forgotten   (Cowles)  Carl  Bergen 

Whispering  Hope  (Hawthorne), 

Sue  Harvard  and  Louise  Mertens 
My  Laddie  (Scotch  Low  Song)  (Thayer). Sue  Harvard 
Along  the  Rocky  Road  to  Dublin — One-step  (Bert 

Grant)   Dance  Orchestra 

Mighty  Lak'  a  Rose — Waltz  Dance  Orchestra 

Babes  in  the  Wood  (from  "Very  Good,  Eddie") 

Fox  trot  (Kern)  Dance  Orchestra 

Southern    Roses — Waltz    (Strauss) .. Dance  Orchestra 

At  Dawning  (Eberhardt-Cadman)  Carl  Bergen 

The  Nightingale.-.  Sue  Harvard 


EMERSON  PHONOGRAPH  CO. 


7-INCH  EMERSON  DOUBLE  DISCS 

POPULAR    SONG    HITS    OF    THE    MONTH  ORCHESTRA 

ACCOMPANIMENT 

757  Arrah  Go  On,  I'm  Gonna  Go  Back  to  Oregon. 

Tenor  Solo   Samuel  Ash 

My  Gal  Sal.    Tenor  Solo  Manuel  Romain 

764  If  I  Knock  the  "L"  Out  of  Kelly.    Comic  Song. 

Dan  Quinn 

Some  Little  Bug  Is  Going  to  Find  You.  Comic 

Song  Dan  Quinn 

763  Auf  Wiedersehn,  from  Musical   Comedy  "Blue 
Paradise."    Soprano  and  Tenor  Duet. 

Grace  Nash  and  Samuel  Ash 
Somewhere  a  Voice  Is  Calling.    Baritone  Solo. 

Herbert  Morley 

760  At  the  End  of  a  Beautiful  Day.    Tenor  Solo. 

Samuel  Ash 

All  I  Want  Is  a  Cottage,  Some  Roses  and  You. 

Tenor  Solo  Manuel  Romain 

759  I've  Got  the  Army  Blues.    Baritone  Solo. 

Morton  Harvey 
The  Old  Flag  Never  Touched  the  Ground.  Tenor 
Solo   Manuel  Romain 

765  Rackety-Coo,  from  Musical   Comedy  "Katinka". 

Soprano  and  Tenor  Duet. 

Grace  Nash  and  Samuel  Ash 
Trail  to  Sunset  Valley.    Tenor  Solo. Manuel  Romain 
POPULAR  DANCE  RECORDS 

762  Whistler  and  His  Dog  Emerson  Military  Band 

Second  Regiment  Connecticut  March. 

Emerson  Military  Band 

761  Wee  Bit  o'  Scotch.    Fox-trot. Emerson  Military  Band 
Up  the  Street.    March  and  One-step. 

Emerson  Military  Band 

STANDARD  AND  MISCELLANEOUS  SELECTIONS 

758  Believe    Me,    If    All    Those    Endearing  Young 

Charms.    Tenor  Solo  with  orch.  accomp. 

Henry  Burr 

Oh,  Promise  Me.  Tenor  Solo,  with  orch.  accomp. 

Henry  Burr 

755  Charge  of  the  Light  Brigade.    Dramatic  Recita- 

tion, accomp.  by  Bugle...  Harry  Humphrey 

Barbara  Frietchie.    Dramatic  Recitation,  accomp. 
by  Fifes  and  Drums  Harry  Humphrey 

756  Seven  Ages  of  Man.     Recitation  from  Shakes- 

peare's "As  You  Like  It"  .Harry  Humphrey 

Shylock's  Justification   of   the  Jew.  Recitation 
from  Shakespeare's  "Merchant  of  Venice." 

Harry  Humphrey 


READY  REFERENCE  OF  GENERAL  SUPPLIES 


DEALERS 

Send  for  our  "Trial  Proposition"  on  the 
Regina  Hezaphone — the  latest  and  best  pay- 
ing popular  priced  coin-operated  instrument 
for  use  in  public  places. 


211  Marbrldae  Bldfl..  34th  St.  and  Broadway.  New  York  City 
Manufacturers  of  Regina  Music  Boxes;  Reginapaones; 
Coin-operated    Mandolin    Orchestrions ;  Vacuum 
 Cleaners  and  other  specialties. 


Keep  Your  Record  StocK  with 


Costs  about  $2.00  for  250  records  for  50  years 
Send  for  20'page  catalog 

THE  SYRACUSE  WIRE  WORKS, 

SYRACUSE  -  NEW  YORK 


102 


THE    TALKING    MACHINE  WORLD 


Leading  Jobbers  of  Talking  Machines  in  America 


SERVICE  FIRST 


EXCLUSIVE  VICTOR  JOBBERS 
WHOLESALE  ONLY 


Standard  Talking  Machine  Co. 

PITTSBURGH,  PA. 


Victor  Exclusively 

EASTERN  TALKING  MACHINE  CO. 

177  Tremont  Street,  Boston 

VICTOR  DISTRIBUTORS 


Sherman, |May  &  Go. 

San  Francisco,  Los  Angeles,  Portland,  Seattle,  Spokane 

PACIFIC  COAST  DISTRIBUTORS 
Victrolas  and  Victor  Records,  Steinway  Pianos,  Pianola 
Pianos,  Holton  Band  Instruments 


The  Chicago 
Edison  Jobber 

The  perfection  of  musical 
Instruments  — THE  EDISON 
diamond  disc  PHONOGRAPH 
—with  EDISON  double  disc 
records. 

THE  PERFECTION  OF 
SERVICE— Our  Service. 

The  Perfection  of  advertising 
for  the  dealer — Our  plan. 

The  PHONOGRAPH  CO. 

229  So.  Wabash  Ave.,  CHICAGO 


1856 


1916 


VICTOR 

DISTRIBUTORS 

VICTORS  EXCLUSIVELY 

We  make  a  specialty  of  getting  the  order 
out  on  time — every  time. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  AND  CHICAGO 

Two  points  of  supply;  order  from  the  nearer 


GATELY-HAIRE  CO.,  Inc. 

//  it's  Victor,  we  have  it 
We  have  it  if  it's  Victor 

ALBANY,  N.  Y. 


The  PERRY  B.  WHITSIT  CO. 

Distributors  of 

Victrolas  and  Victor  Records 

COLUMBUS,  OHIO 


Southern  Victor  Dealers 

Largest  Stock  VICTROLAS  and  RECORDS. 
Prompt  Shipment  and  Low  Freight  Rates. 

WALTER  D.  MOSES  &  CO. 

Oldest  Music  House  in  Virginia  or  North  Carolina. 

RICHMOND,  VA. 


OLIVER" 

Largest   V  I  C  T  O  R  Talking 
D  I  T  S  O  N     Machine   Distributors  East  of 

COMPANY 

Creators  of     1  The   Fastest  Victor 

  Service."     Let   as   tell   you  more 

Jg  Q  g  fj1  Q  about  our  service. 


W.J.  DYER  &  BRO. 

Saint  Paul,  Minn. 

VICTOR  &  EDISON 

Distributors 


Quick  Service  for  all  points  in  the  North- 
west.   Machines,  Records,  Supplies. 


PACIFIC  COAST  DISTRIBUTORS 
322  Post  Street  San  Francisco 


Cressey  &  Allen 

Victor  Distributors 
Portland  Maine 


C.  &  A. 
SERVICE 
THE 
BEST 


EVERY  JOBBER  IN  THIS  COUNTRY  SHOULD  BE  REPRESENTED  IN  THIS  DEPARTMENT.    THE  COST  IS  SLIGHT  AND  THE  ADVANTAGE  IS  GREAT. 

AND  HAVE  YOUR  CARD  IN  THIS  DEPARTMENT  OF  THE  TALKING  MACHINE  WORLD. 


BE  SURE 


AUTO  FOR  GRUNEWALD  SERVICE 


This    New    Orleans   Piano    House  Purchases 
Studebaker  Truck  for  Delivery  of  Grafonolas 


New  Orleans,  La.,  July  29. — The  L.  Grunewald 
Co.,  of  this  city,  is  utilizing  the  most  modern 
ideas  in  retail  wareroom  equipment  in  order 
that  its  patrons  may  receive  efficient  service 
and  co-operation.    In  this  connection  the  com- 


vertised  in  this  city,  a  large  painted  bulletin 
board  on  St.  Charles  avenue  featuring  the  fa- 
mous Columbia  "Note  the  Notes"  trade-mark, 
with  the  names  and  addresses  of  some  of  the 
local  Columbia  dealers. 


A  G0=AHEAD  MT.  VERNON  STORE 


The  accompanying  photograph  shows  the 
handsome  interior  of  the  phonograph  store  of 
the    Arcade    Phonograph    Corp.,    Mt.  Vernon, 


TALKING  MACHINE  EXPORTS 


The  Figures  for  May  Presented — Exports  Show 
Increase  for  the  Month 


The   Grunewald  Delivery  Truck 

pany  recently  purchased  a  Studebaker  truck 
which  is  used  exclusively  for  the  distribution  of 
Columbia  Grafonolas  and  records  to  its  cus- 
tomers in  this  city  and  the  outlying  suburbs. 
It.  is  proving  an  invaluable  aid  to  the  store's 
general  delivery  system,  and  the  service  it  is 
rendering  has  won  considerable  praise  from  the 
Grunewald  Columbia  clientele.  The  words 
"Columbia  Grafonolas  and  Records"  appear  in 
bold  lettering  on  the  side  of  the  truck,  form- 
ing an  effective  advertisement  for  these  prod- 
ucts. 

It  may  be  mentioned,  incidentally,  that  Co- 
lumbia graphophones  and  records  are  well  ad- 


Washington,  D.  C,  July  29. — In  the  summary 
of  the  exports  and  imports  of  the  commerce  of 
t  e  United  States  for  the  month  of  May,  1916 
(ihe  latest  period  for  which  it  has  been  com- 
!  iled),  which  has  just  been  issued  by  the  Bureau 
oi  Statistics  of  the  Department  of  Commerce 
and  Labor,  the  following  figures  relating  to 
talking  machines  and   supplies  are   set  forth: 

Talking  machines  to  the  number  of  4,162,  val- 
ued at  $117,517,  were  exported  for  May,  1916, 
as  compared  with  $2,456  talking  machines,  valued 
at  $79,987,  sent  abroad  in  the  same  month  of 
1915.  The  total  exports  of  records  and  supplies 
for  May  were  valued'  at  $73,968,  as  compared 
with  $75,432  in  May,  1915.  For  the  eleven 
months  36,819  talking  machines  were  exported, 
valued  at  $1,081,815,  and  records  and  supplies 
valued  at  $867,795  were  sent  abroad  for  that 
period. 


Salesrooms   of   Arcade   Phonograph  Corp. 

N.  Y.,  of  which  A.  Stephenson  is  president  and 
treasurer.  This  house  is  a  representative  of  the 
Columbia,  Sonora  and  Victor  talking  machines 
and  in  its  territory  is  considered  to  be  quite,  a 
live  organization. 


OPENING  NEW  STORE 

John  Lindemod  is  installing  a  music  shop  ad- 
jacent to  the  Campbell  jewelry  store,  at  Osa- 
watomie,  Kan.,  where  a  full  line  of  Victor  Vic- 
trolas and  Edison  Diamond  Disc  machines  will 
be  carried. 


FRANK  SAMUEL  VISITS  COLUMBIA  CO. 

Frank  Samuel,  general  manager  of  Barnett 
Samuel  &  Sons,  Ltd.,  London,  Eng.,  was  a  vis- 
itor last  week  at  the  offices  of  the  Columbia 
Graphophone  Co.,  New  York,  whose  products 
his  concern  handles  as  a  distributor.  Mr.  Sam- 
uel spoke  enthusiastically  of  the  Columbia  b'usi- 
ness  his  house  is  closing,  stating  that  their  sales 
to  date  have  exceeded  all  expectations.  He  vis- 
ited the  Columbia  factory  at  Bridgeport,  Conn., 
and  was  greatly  impressed  with  the  same. 


THE    TALKING    MACHINE  WORLD 


What  Would YOU  Rather  Have  f 


THE  agency  for  a 
phonograph  which  is 
sold  at  every  store,  or 
the  agency  for  the  is>onora 
which  is  restricted  to 
the  best  dealers  in  any 
locality — which  ? 

THERE  is  a  tremen- 
dous demand  for 
i§>ottora3  from  all  over 
the  world.  The  excel- 
lence of  each  machine 
sold,  sells  others.  The 
advertising  of  fetmora  is 
steady  and  aggressive. 

TF  you  handle  the 
-1  femora  you  offer  for 
sale  the  instrument 
which  won  the  highest 
score  for  tone  quality 
at  the  recent  San  Fran- 
cisco Exposition,  in 
competition  with  every 


phonograph  and  talking 
machine  worth  men- 
tioning. 

WE  suggest  that  if 
you  feel  that  you 
are  able  to  do  justice  to 
the  sale  of  a  product  of 
such  acknowledged  and 
proved  superiority  as  is 
ikmora— we  suggest  that 
you  write  us. 

HpHE  demands  of  our 
present  dealers  are 
making  our  production 
department  exert  itself 
to  the  last  notch,  but  we 
are  looking  ahead  to 
the  future. 

TPHE  fact  that  each 
month  breaks  the 
preceding  month's 
record  for  sales  should 
make  you  think. 


OttQia,  the  most  perfect  phonograph  in 
existence,  is  what  the  public  wants  to  buy 

Do  you  want  to  sell  itf 

Ten  magnificent  models 

Each,  at  its  price,  the  world's  finest  phonograph 

$45   $60   $75    $100    $150    $175   $190    $225    $350  $1000 

SONORA  PHONOGRAPH  CORPORATION 

GEORGE  E.  BRIGHTSON,  President 

Main  Offices  and  Salesrooms,  57  Reade  Street,' NEW  YORK 
Mid-Western  Office,  320  South  WabashlAvenue,  CHICAGO,  ILL. 
Western  Office,  344  Geary  Street,  SAN  FRANCISCO,  CAL. 

Representatives  throughout  the  country 


"EDISON" 

Xhe  Stamp  of  Genius 
and — 


the  mark  of  a  dealer 
policy  that  gives 
the  merchant 
licensed  to  sell 
the  New 
Edison 
every 


CHIPPENDALE 
Official  Laboratory  Model 


ADAM 
Model  C200 


MODERNE 
Model  A100 


oppor- 
tunity to 
demonstrate 
that  no  more 
dealers  are  nec- 
essary within  his 
zone  of  operations 
in  order  to  secure  the 
maximum  results  from 
that  zone. 


THOMAS  A.  EDISON,  Ina 

279  Lakeside  Avenue      Orange,  N.  J. 


SHERATON 
Without  Inlav 
Model  CI 50 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


CALIFORNIA 
Los  Angeles — Diamond  Disc  Distribut- 
ing Co. 

San  Francisco — Pacific  Phonograph  Co. 

COLORADO 
Denver — Denver  Dry  Goods  Co. 

CONNECTICUT 
New  Haven — Pardee-Ellenberger  Co. 

GEORGIA 
Atlanta — Phonographs,  Inc. 

ILLINOIS 
Chicago — The  Phonograph  Co. 

INDIANA 
Indianapolis — Kipp  Phonograph  Co. 

IOWA 

Des  Moines — Harger  &  Blish. 
Sioux  City — Harger  &  Blish. 


LOUISIANA 
New  Orleans — Diamond  Music  Co.,  Inc. 


Boston- 


MASSACHUSETTS 
-Pardee-Ellenberger  Co. 


MICHIGAN 
Detroit — Phonograph  Co.,  of  Detroit. 

MINNESOTA 
Minneapolis — Laurence  H.  Lucker. 

MISSOURI 
Kansas  City — The  Phonograph  Co. 

Kansas  City. 
St.  Louis — Silverstone  Music  Co. 

MONTANA 
Helena — Montana  Phonograph  Co. 


of 


Omaha- 


NEBRASKA 
-Shultz  Bros. 


NEW  YORK 
Albany — American   Phonograph  Co. 
New  York — The  Phonograph  Corp.  of 

Manhattan. 
Syracuse — Frank  E.  Bolway  &  Son,  Inc. 

OHIO 

Cincinnati — The  Phonograph  Co. 
Cleveland  — The  Phonograph  Co. 

OREGON 
Portland — Pacific  Phonograph  Co. 

PENNSYLVANIA 
Philadelphia — Girard  Phonograph  Co. 
Pittsburgh — Buehn  Phonograph  Co. 
Williamsport — W.  A.  Myers. 

TEXAS 

Dallas  —  Texas-Oklahoma  Phonograph 
Co. 

El  Paso — E!  Paso  Phonograph  Co.,  Inc. 


UTAH 

Ogden — Proudfit  Sporting  Goods  Co. 

VIRGINIA 
Richmond — C.  B.  Haynes  &  Co. 

WASHINGTON 
Seattle — Pacific  Phonograph  Co.,  N.W. 
Spokane — Pacific  Phonograph  Co. 

WISCONSIN 
Milwaukee — The    Phonograph    Co.  of 
Milwaukee. 

CANADA 

Montreal — R.  S.  Williams  &  Sons  Co., 
Ltd. 

St,  John— W.  H.  Thome  &  Co.,  Ltd. 
Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Vancouver — Kent  Piano  Co.,  Ltd. 
Winnipeg — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Calgary — R.  S.  Williams  &  Sons  Co., 
Ltd. 


VOL.  XII.   No.  9. 


SINGLE  COPIES.  20  CENTS 
PER    YEAR.     ONE  DOLLAR 


makers  jv 
sellers  of 
talking^* 

machines 


Published  Each  Month  by  Estate  of  Edward  Lyman  Bill  at  373  Fourth  Ave.,  New  York,  September  15, 1916 


Victrola  ^  XVI,  $200 

Mahogany  or 


The  instrument  by  which  the  value  of 
all  musical  instruments  is  measured 


HIS  MASTERS  VOICE 


V 


Entered  as  second-claf'      '*er  May  2,  1905,  at  the  post  office  at  New  York,  N.  Y.,  under  the  act  of  Congress  of  March  2,  1879, 


THE    TALKING   MACHINE  WORLD 


THE  INSTRUMENT  OF  QUALITY 


CLEAR   AS  A  BELL 


WHEN  you  see  this  trade  mark  on  a  phono- 
graph you  know  and  the  public  knows 
that  it  is  the  name  of  the  instrument  that 

Won  the  highest  score  for  tone  quality  at  the  Panama 
Pacific  Exposition. 

Has  a  Swiss-made  silent  motor  that  runs  nearly  twice  as 
long  as  do  motors  in  similar  priced  machines. 

Is  characterized  by  extremely  graceful  lines  due  to  the 
patented  "bulge"  cabinet  construction. 

Has  a  sound  box  which  doesn't  deteriorate  with  time. 

Plays  all  makes  of  disc  records,  being  designed  (not 
adapted)  to  do  this. 

Controls  tone  volume  at  the  sound  source — the  proper 
place — without  the  slightest  blurring  or  marring  of  the 
accuracy  of  reproduction. 

Is  so  marvelously  beautiful,  so  sweet  and  expressive  as 
to  make  each  machine  sold  a  wonderful  salesman 
for  other  Sonoras. 


TTHE  Sonora  is  The  Highest  Class  Talking  Machine  in 
*  the  World.     It  is  the  instrument  which  you  should 

sell.  Write  us  once  if  you  are  interested  in  the  agency  for  your 
territory.  Act  quickly  so  as  to  get  your  shipment  in  time  for  the  heavy, 

profitable,  holiday  trade. 


$45  $60 


TEN  SUPERB  MODELS 
$75    $100    $150    $175    $190    $225    $350  $1000 


SONORA  PHONOGRAPH  CORPORATION 


MID-WESTERN  OFFICE 

320  S.  Wabash  Ave.,  Chicago,  III. 


GEORGE  E.  BRIGHTSON,  President 

MAIN  OFFICES  AND  SALESROOMS 
57  Reade  St.,  New  York 


WESTERN  OFFICE 
344  Geary  St.,  San  Francisco,  Cal. 


The  Talking*  Machine  World 


Vol.  12.    No.  9 


New  York,  September  \5,  \9l6 


Price  Twenty  Cents 


SCIENCE  OF  SALESMANSHIP  LARGELY  JUST  COMMON  SENSE  EXCELLENT  PROSPECTS  IN  WINNIPEG 


Ordinary  Intelligence  and  Use  of  Brains  Should  Serve  to   Solve  Many  of  the   Problems  That 
Arise — Knowledge  of  Line  Handled  the  Salesman's  Greatest  Asset 

who  has  both  gas  and 


Salesmanship  is  a  science,  yet  it  is  founded 
absolutely  on  common  sense,  and  the  talking 
machine  salesman  who  uses  common  sense  in 
his  work  will  achieve  lasting  success. 

Much  has  been  said  about  the  psychology  of 
salesmanship,  yet  after  all  the  closest  psycho- 
logical investigations  show  that  the  science  of 
salesmanship  is  based  squarely  and  absolutely 
on  common  sense.  In  the  selling  of  talking  ma- 
chines, as  in  the  selling  of  everything  else,  com- 
mon-sense is  the  greatest  help  that  the  sales- 
man can  have. 

We  are  told  that  perseverance  is  the  thing 
that  wins — common-sense  tells  us  that  if  we 
are  endeavoring  to  do  a  thing,  it  is  much  better 
to  keep  at  the  task  until  we  have  either  accom- 
plished it,  or  else  demonstrated  its  absolute  im- 
possibility. The  salesman  is  told  that  he  should 
know  his  line  thoroughly — common-sense  tells 
us  that  no  one  can  sell  an  article,  or  even  talk 
on  a  subject  convincingly,  unless  he  knows 
something  about  it,  and  the  more  complete  his 
knowledge  is,  the  more  convincingly  he  can 
talk,  the  easier  and  better  he  can  sell. 

The  salesman  should  keep  posted  on  the  lat- 
est developments  in  his  particular  line,  which 
is  the  veriest  common-sense,  for  tallow  candles 
went  out  of  fashion  when  kerosene  lamps  were 
invented,  the  kerosene  lamp  went  into  the  dis- 
card when  illuminating  gas  came  into  general 


use,  and  to-day  the  man 
electricity  in  his  home   turns   on   the  "juice" 
rather  than  hunt  for  a  match. 

The  same  theory  can  be  applied  to  every 
maxim  which  has  been  laid  down  for  the  guid- 
ance of  the  salesman.  There  are  a  multitude 
of  things  which  the  salesman  must  know,  and 
believe  in,  and  put  into  practice,  in  order  to 
achieve  success,  yet  an  investigation  will  prove 
that  all  of  them  are  predicated  on  sound  com- 
mon-sense. 

That  some  salesmen  are  more  successful 
than  others  is  because  the  successful  ones  have 
more  common-sense  than  have  those  who  are 
less  fortunate,  or,  perhaps  more  strictly  speak- 
ing, they  use  more  common-sense  in  their  work 
than  do  their  mediocre  brethren. 

A  good  appearance,  an  easy  address,  a  facile 
tongue,  a  pleasing  personality,  all  are  more  or 
less  natural  gifts  which  some  men  possess  to  a 
greater  degree  than  do  others,  yet  every  one 
of  these  qualities  can  be  cultivated  to  the  point 
of  absolute  possession  if  a  sufficient  amount  of 
common-sense  is  applied  to  the  problem. 

Therefore,  the  greatest  factor  in  successful 
salesmanship  is  common-sense,  and  the  "talker" 
salesman  who  will  cultivate  it,  and  apply  it  dili- 
gently, is  the  one  who  will  achieve  a  success 
that  will  make  his  competitors  envy  him  and 
"wonder  how  he  does  it." 


ADVISE  DEALERS  TO  READ  "WORLD"   AUTO  PROVES  A  TRADE  DEVELOPER 


Should  Keep  in  Touch  with  Big  Things  Going 
on  in  the  Trade,  Say  Frank  E.  Bolway  &  Son, 
Inc.,  in  One  of  Their  Letters  to  Dealers 

In  line  with  its  progressive  policy  of  advance- 
ment under  the  direction  of  Frank  E.  Bolway, 
the  house  of  Frank  E.  Bolway  &  Son,  Syracuse, 
N.  Y.,  exclusive  Edison  distributors,  has  writ- 
ten to  its  many  dealers  the  following  letter: 
Mr.  Edison  Disc  Dealer: 

Every  night  you  read  the  newspaper  to  learn 
of  the  important  happenings  in  the  world  in 
which  you  live. 

You  are  a  talking  machine  dealer.  Are  you 
reading  the  talking  machine  newspaper?  Do  you 
know  of  the  big  things  that  are  going  on  in  our 
game,  and  obtaining  the  valuable  ideas  that  are 
waiting  for  you  in  the  perusal  of  this  news- 
paper? 

We  call  it,  rather  incorrectly,  a  newspaper; 
it  is  The  Talking  Machine  World,  a  publication 
that  you  should  have  and  should  read  and 
should  study. 

Our  only  interest  in  this  publication  is  an 
appreciation  of  its  quality,  and  we  would  like 
to  see  you  a  subscriber  to  it.  It  costs  only  $1.00 
a  year,  and  comes  once  a  month.  You  can  ob- 
tain it  through  the  estate  of  Edward  Lyman 
Bill,  373  Fourth  avenue,  New  York  City. 

The  sending  of  your  subscription  in  to-day 
may  mean  making  ideas  that  will  bring  money 
to  you  in  the  coming  season.  Very  truly  yours, 
Frank  E.  Bolway  &  Son,  Inc. 

As  this  letter  was  sent  out  voluntarily  by 
Mr.  Bolway,  it  not  only  shows  the  interest  that 
he  has  "in  The  World,  but  it  should  prove  to 
dealers  that  it  is  the  paper  for  them  to  read. 

Frank  E.  Bolway  &  Son  will  soon  be  in  their 
new  home,  which  is  a  magnificent  building,  and 
a  photograph  of  it  will  appear  herein  when 
completed. 


Roy  F.  Ott,  Huntsville,  Ala.,  Uses  Maxwell  Car 
in  Covering  Wide  Country  Territory — Is 
Placing  Victrolas  in  Many  Schools 


Huntsville,  Ala.,  September  2. — Roy  F.  Ott, 
head  of  the  Roy  F.  Ott  Talking  Machine  Co., 
this  city,  believes  in  a  modern  method  of  getting 
business  and  as  a  result  is  constantly  on  the 
go  through  the  country  districts  in  his  automo- 
bile for  the  purpose  of  developing  and  closing 
sales.    The  accompanying  illustration  shows  Mr. 


Roy  F.  Ott  and  His  Victor  Car 

Ott  on  the  road  in  his  Maxwell  car,  which  has 
traveled  over  15,000  miles  and  built  up  so  much 
business  that  a  new  auto  truck  is  fequired  to 
make  deliveries.  Just  so  the  people  may  know 
whom  he  represents  Mr.  Ott  has  equipped  his 
car  with  a  big  Victor  dog  fastened  to  the  hood 
and  a  Victor  sign  on  the  wind  shield. 

Mr.  Ott  has  been  particularly  active  in  de- 
veloping school  trade,  and  with  the  opening  of 
the  country  schools  he  has  made  arrangements 
to  canvass  every  school  within  seventy-five  miles 
of  Huntsville.  Already  eleven  schools  have, 
been  equipped  with  Victrolas  through  his  efforts, 
with  many  more  in  line. 


NEW  STORE  IN  TRENTON,  N.  J. 

The  Noah  L.  Walker  Phonograph  Co.  has 
opened  quarters  at  322  East  Eighth  street, 
Trenton,  N.  J.,  and  will  feature  the  Carola  talk- 
ing machine  in  that  section. 


C.  J.  LeClair,  who  handles  the  Laffargue, 
Jacob  Bros,  and  other  makes  of  pianos,  at 
Pompton  Lakes,  N.  J.,  has  opened  a  large  talk- 
ing machine  department,  in  which  he  will  han- 
dle the  Columbia  machines  and  records,  as  well 
as  the  Concertola  Corp.  line. 


Harvest  Promising  and  Money  Plentiful  in 
Western  Canada — Columbia  Distributors  Hold 
Picnic — Recent  Travelers  From  the  East 


Winnipeg,  Man.,  September  1. — Favorable  harv- 
est prospects  and  a  more  free  circulation  of 
actual  money  is  having  a  wholesome  effect  upon 
trade.  The  heads  of  the  various  music  houses 
while  eagerly  anticipating  fall  business  are  not 
spending  their  time  wishing  for  the  passing  of 
summer  as  last  year,  for  example.  Prospects  in 
the  country  are  splendid  and  with  this  season's 
crop  safely  harvested  the  West  should  be  in  a 
financial  position  to  take  care  of  its  financial 
obligations  to  the  East.  Considerable  interest 
attaches  to  the  local  agency  movements  and 
changes  reported  below. 

Manager  Fitch,  of  Babson  Bros.,  Edison 
phonograph  dealers,  has  returned  to  his  duties 
after  a  delightful  six  weeks'  vacation  spent  in 
Portland,  Ore.,  and  Seattle  with  his  family. 

The  Western  Fancy  Goods  Co.,  Columbia 
distributor,  joined  with  the  Western  Hotel  Sup- 
ply and  the  Gowans  Kent  Western,  Ltd.,  As- 
sociation Companies,  in  its  annual  outing,  the 
party  consisting  of  about  sixty  all  told.  The 
management  had  chartered  a  car,  proceeding 
to  Selkirk,  some  thirty  miles  distant,  on  the  Red 
River.  There  were  the  usual  picnic  festivities 
including  the  races  for  the  kiddies  and  dancing 
in  the  pavilion  to  the  music  of  a  65  Grafonola. 
The  company  then  sat  down  to  a  splendid  din- 
ner provided  by  the  management,  and  speeches 
were  the  order  of  the  day. 

Stanwood's,  Ltd.,  reports  a  fair  month's  busi- 
ness in  Edison  and  Columbia  machines  and 
records,  with  good  prospects  ahead. 


'GRAFONOLA  TWINS"  IN  BUFFALO 


Clever  Mechanical  Dancers  Prove  Strong  At- 
traction in  Show  Windows  of  Household  Out- 
fitting Co. — Columbia  Records  Furnish  Music 


Buffalo,  N.  Y.,  September  5. — The  Household 
Outfitting  Co.,  the  prominent  furniture  house, 
which  has  taken  an  active  interest  in  the  talk- 
ing machine  game  since  opening  its  new  Grafo- 
nola department  recently,  is  pushing  the  Colum- 
bia line  of  machines  with  unusual  energy  at  the 
present  time. 

Sometime  ago  the  Household  Co.  displayed 
in  its  show  windows  "The  Grafonola  Twins," 
marvels  of  mechanical  grace  and  skill  who  gave 
an  unusually .  interesting  dancing  performance 
to  the  music  of  Columbia  records;  the  twins, 
one  male  and  one  female,  gave  an  excellent 
demonstration  of  the  late  dances  and  were  re- 
markably lifelike  in  appearance.  "They  are  ma- 
chines," said  one  little  girl.  "They  are  not, 
they're  human  beings,"  argued  her"  companion. 
"Darned  if  I  know,"  declared  papa,  and  that 
was  the  common  situation. 


JOS.  NOLAN  WITH  GATELY=HAIRE 

Joseph  Nolan,  "Albany's  premier  comedian," 
has  become  associated  with  the  Victrola  head- 
quarters of  the  Gately-Haire  Co.,  Inc.,  121 
North  Pearl  street,  as  a  member  of  the  retail 
force. 

Mr.  Nolan  is  well  known  as  an  entertainer 
in  private  entertainments,  having  participated 
in  various  entertainments  held  at  Wolferts 
Roost,  the  Adelphi  Club,  the  Mohawk  Golf 
Club,  the  Knights  of  Columbus  and  other  prom- 
inent organizations.  His  many  friends  are  strong 
in  their  congratulation  of  his  connection  with 
"Albany's  Musical  Center"  and  Mr.  Nolan  has 
invited  all  to  visit  him  to  hear  their  favorite 
selections  on  the  Victrola.  As  a  member  of  the 
Knights  of  Columbus  he  has  the  good  wishes 
of  the  entire  organization  for  his  success  in  his 
new  venture. 


4 


THE    TALKING    MACHINE  WORLD 


THE  PROCESS  OF  MAKING  TALKING  MACHINE  NEEDLES 

How  the  Very  Necessary  Accessory  to  the  Modern  Talking  Machine   Is   Produced  in  Billions 
for  the  Consumption  of  Americans — The  Little  Details  That  Count  in  Finishing 


To  compile  any  accurate  figures  regarding 
the  number  of  talking  machine  needles  used  in 
the  United  States  in  the  course  of  a  year  would 
probably  require  the  earnest  consideration  of  a 
professor  in  mathematics,  inasmuch  as  every 
time  a  record  is  played  the  needle  must  be 
changed  or  should  be  changed.  The  ordinary 
family  "will  use  twenty  to  twenty-five  needles 
in  the  course  of  an  evening.  Multiply  this  by 
the  number  of  talking  machines  of  all  makes  in 
constant  use  and  we  should  have  some  needle 
figures  that  would  surprise  even  those  engaged 
in  selling  them. 

In  view  of  the  general  use  of  talking  machine 
needles,  some  details  regarding  their  manufac- 
ture, from  the  time  the  carbon  steel  rods  three- 
sixteenths  of  an  inch  in  diameter  are  received 
at  the  factory  to  the  time  the  finished  needle  is 
ready  for  use  should  prove  interesting,  and 
especially  so  to  those  in  the  trade. 

The  operations  are  as  follows:  The  rods  are 
first  heated  in  an  annealing  oven  and  then  slowly 
cooled  in  order  to  soften  them.  In  this  heating 
and  cooling  process  they  become  oxidized  or 
coated  with  scales.  To  remove  these  they  are 
tapped  with  hammers,  after  which  they  are 
"pickled"  in  a  solution  of  acid  and  water,  and 
again  heated  in  another  oven  much  cooler  than 
the  first  to  remove  the  effects  of  pickling.  They 
are  then  taken  to  the  wire-drawing  machine, 
where  the  three-sixteenth-inch  soft  rod  by  be- 
ing drawn  through  a  die  plate  about  one-eighth 
inch  in  diameter  is  reduced  to  No.  8  wire.  Draw- 
ing compresses  and  hardens  the  metal,  making 
it  necessary  to  repeat  the  annealing  process  be- 
fore another  reduction  in  diameter  is  possible. 
Therefore,  these  operations  must  be  repeated 
about  five  times  before  the  requisite  reduction 
to  one-sixteenth  inch  or  No.  16  wire  is  obtained. 

The  long  coil  of  small  wire  is  now  passed  to 
a  forming  machine,  in  appearance  like  a  lathe, 
which  in  spinning  around  the  wire  as  fed 
through  it.  straightens  and  cuts  it  into  rods 
about  eighteen  inches  in  length.  These  rods 
are  gathered  up  and  taken  to  a  grinding  ma- 
chine, an  ingenious  special  mechanism,  which 
points  the  ends  of  about  150  of  them  at  a  time. 
They  are  fed  to  it  sideways  and  are  held  in 
exact  position,  fed  through  and  turned  as  they 
grind  against  the  stone  by  means  of  rubber  tired 
wheels  or  rollers.  One  set  of  ends  being 
pointed,  the  rods  are  reversed  and  again  fed  to 
the  grinder  to  point  the  opposite  ends.  The 
now  double-pointed  rods  pass  to  the  cutting 
machine.  Its  operator  seizes  a  handful  (about 
100)  pushes  the  ends  against  a  plate  to  even 


them,  places  them  in  the  cutting  machine  against 
a  gauge  plate  set  five-eighths  inch  from  the 
shear,  and  touching  a  lever  cuts  off  100  rough 
needles  at  a  stroke.  Turning  the  bunch  of  rods 
end  for  end  100  more  needles  drop  into  the  hop- 
per. The  shortened  rods  pass  to  the  next 
grinder  and  thence  to  the  next  cutter,  and  so 
on  until  the  rod  is  about  used  up. 

The  now  rough  needles  are  spread  evenly  to 
the  depth  of  an  inch  over  the  surface  of  a  heavy 
iron  plate  or  tray,  and  while  on  this  tray  are 
heated  cherry  red  in  a  special  furnace,  on  being 
removed  from  which  they  are  at  once  thrown 
into  large  double  cans  containing  whale  oil  to 
harden  them.  These  cans  are  kept  in  a  water 
tank  for  cooling  purposes.  The  inner  cans  have 
strainers  at  the  bottom,  so  that  when  removed 
with  needles  in  them  the  oil  drains  back  into 
the  outer  cans,  which  always  remain  in  the 
water. 

The  needles,  perfectly  shaped  and  hardened, 
but  still  in  the  rough  and  gummy  with  oil,  are 
placed  in  a  huge  pan  or  trough,  which  slides 
back  and  forth  with  jerking  motion  (somewhat 
like  that  of  an  ordinary  ash  sifter)  on  the  top 
of  what  may  be  called  a  "washing  machine." 
Here  they  are  treated  to  a  bath  of  soft  soap,  or 
soda  and  water,  as  they  roll  about  in  the  bot- 
tom of  the  pan.  After  a  thorough  shaking  up  in 
this  soapy  mixture  they  are  drained,  and  while 
still  damp  are  placed  in  a  tumbling  barrel  or, 
in  other  words,  a  slowly  revolving  barrel,  pivoted 
at  an  angle  of  about  forty-five  degrees.  About 
double  their  bulk  in  dry  sawdust  is  mixed  with 
them,  and  in  a  short  time  dries  them  thoroughly. 
They  are  then  separated  from  their  sawdust 
towel  by  a  rather  ingenious  contrivance,  which 
sucks  off  the  dust  and  leaves  the  needles. 

It  is  now  necessary  to  prepare  their  surfaces 
for  the  final  polish,  and  to  do  this  they  are 
scoured.  A  batch  numbering  several  thousand 
is  mixed  with  a  pasty  looking  compound,  and 
the  mass  is  wrapped  into  a  cylindrical  canvas 
packet  about  five  inches  in  diameter  and  two 
feet  in  length.  Several  "packets"  tightly  bound 
around  with  strong  rope  are  placed  in  a  machine 
called  a  "mangier,"  in  which  they  are  rolled 
back  and  forth  between  two  slabs  as  one  would 
make  a  roll  of  butter. 

After  this  careful  rolling  or  massage  treatment 
is  continued  for  some  time,  the  needles,  by  rub- 
bing against  each  other  in  the  scouring  com- 
pound, are  thoroughly  cleansed  and  smoothly 
surfaced,  and  are  taken  from  the  packets.  They 
are  then  given  a  rinsing  in  clear  water  and  an- 
other turn  in  the  sawdust  barrel,  after  which 


they  are  for  the  last  time  packed  into  sausage- 
like canvas  casings  and  rolled  this  time  with  a 
fine  polishing  compound.  From  this  last  maul- 
ing they  emerge  as  finished  product,  and  are 
sent  to  the  stockroom  to  be  weighed  (not 
counted)  into  packets  of  100  or  more. 

There  are  about  sixteen  processes  between 
the  steel  rod  and  the  finished  needle  or,  if  we 
count  the  number  of  operations  necessarily  re- 
peated, in  the  wire  drawing,  annealing  process, 
pickling,  hammering,  etc.,  there  are  about  forty- 
two  handlings  in  all,  and  yet  in  no  case  is  a 
needle  handled  singly  as  such. 


LIVE  FEATURESBRING  RESULTS 

A.  R.  Meyer,  Havana,  111..  Finds  Ways  to  Make 
Summer  Business  Active 


Havana,,  III.,  September  4. — One  of  the  most 
interesting  of  the  several  floats  of  the  Fourth 
of  July  Parade  held  in  this  city  was  that  entered 
by  A.  R.  Meyer,  the  enterprising  local  Victor 


A.  R.  Meyer's  Victor  Float 

dealer,  who,  by  inaugurating  special  features, 
has  succeeded  in  doing  a  surprisingly  large  sum- 
mer business.  Mr.  Meyer  built  the  float  over 
the  body  of  his  automobile  and  used  the  ad- 
vertising matter  of  the  Victor  Co.,  including 
banners,  to  great  advantage,  in  the  decorations. 
A  Victrola  XVI  had  a  prominent  position  on  the 
float.  Mr.  Meyer  drove  the  car  himself  through- 
out the  line  of  march.  Through  special  adver- 
tising stunts  Mr.  Meyer  got  some  excellent 
business  as  a  result  of  the  Chautauqua  season 
and  also  did  a  large  business  with  the  campers 
at  Quiver  Lake,  Havana's  summer  resort. 


LIPMAN  KAISER  SOME  MOTORIST 

Lipman  Kaiser,  the  popular  representative  of 
the  S.  B.  Davega  Co.,  the  Victor  distributor,  is 
quite  some  motorist  during  his  leisure  hours. 
Early  this  month  Mr.  Kaiser  made  a  journey 
over  the  roads  to  Lake  Sacondaga,  N.  Y.,  in  the 
Adirondacks  in  order  to  bring  Mrs.  Kaiser  home 
from  her  vacation,  and  made  the  trip  of  217  miles 
in  a  single  day,  returning  in  the  same  time. 


EASTERN  VICTOR  SERVICE 

IS  WHAT  SUCCESSFUL  NEW  ENGLAND  VICTOR  DEALERS  USE 


IT  HELPS  THEM  TO  BE  SUCCESSFUL 

It  helps  them  to  attract  and  hold  customers  by  placing  them  in  a  position  to  give  prompt  service 
to  their  trade,  to  supply  the  machine  or  record  wanted,  when  it  is  wanted,  to   make  profits. 

IT  COSTS  NO  MORE  THAN  ORDINARY  SERVICE 

The  Eastern  Talking  Machine  Co. 

177  TREMONT  STREET,  BOSTON,  MASS. 
Largest  Exclusive  Victor  Distributors  in  the  East 


THE    TALKING    MACHINE  WORLD 


5 


Victrola  IV,  $15 

Oak 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  VIII,  $40 

Oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


Victrola  supremacy 

The  supremacy  of  the  Victrola  commercially  is 
coincident  with  its  supremacy  as  a  musical  instrument. 

The  success  of  Victor  dealers  goes  "hand  in  hand" 
with  Victrola  supremacy. 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co..  Montreal,  Canadian  Distributors. 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only  with 
Victor  Needles  or  Tungs-tone  Slylus  on  Victors  or  Victrolas.  Victor  Records 
cannot   be   safely   played   on    machines  with  jeweled  or  other  reproducing  points. 


Albany,  N.  Y  Gately-Haire  Co.,  Inc. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 

Austin,    Tex  The  Talking  Machine  Co.,  of 

Texas. 

Baltimore,   Md  Cohen  &  Hughes,  Inc. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons,  Inc. 

Bangor,  Me  Andrews  Music  House  Co. 

Birmingham,   Ala.. .  Talking  Machine  Co. 
Boston,   Mass  Oliver  Ditson  Co. 

The  Eastern  Talking  Machine 
Co. 

The  M.  Steinert  &  Sons  Co. 
Brooklyn,  N.  Y  American  Talking  Mch.  Co. 

G.  T.  Williams. 
Buffalo,  N.  T  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,   Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Bros. 

Chicago,   111  Lyon  &  Healy. 

Chicago  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  The  W.  H.  Buescher  &  Sons  Co. 

The  Collister  &  Sayle  Co. 

The  Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Sanger  Bros. 

Denver,   Colo  The  Hext  Music  Co. 

The  Knight-Campbell  Music  Co. 

Des  Moines,  la  Mickel  Bros.  Co. 

Detroit,   Mich  Grinnell  Bros. 

Elmira,  N.  Y  Elmira  Arms  Co. 

EI  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,    Tex  Thos.  Goggan  &  Bro. 

Honolulu,  T.  H  Bergstrom  Music  Co.,  Ltd. 


=  Victor  Distributors  - 

Indianapolis,  Ind.. .  Stewart  Talking  Machine  Co. 
Jacksonville,  Fla. ..Florida  Talking  Machine  Co. 
Kansas  City,  Mo. ...J.  W.  Jenkins  Sons  Music  Co. 

Schmefzer  Arms  Co. 

Lincoln,  Nebr  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 

Los  Angeles,  Cal.. .  Sherman,  Clay  &  Co. 
Memphis,  Tenn.....O.  K.  Houck  Piano  Co. 

Milwaukee,   Wis  Badger  Talking  Machine  Co. 

Minneapolis,  Minn..  Beckwith,  O'Neill  Co. 

Mobile,   Ala  Win.  H.  Reynalds. 

Montreal,    Can  Berliner  Gramophone  Co.,  Ltd. 

Nashville,    Tenn....O.  K.  Houck  Piano  Co. 

Newark,   N.   J  Price  Talking  Machine  Co. 

New  Haven,  Conn.. .  Henry  Horton. 
New  Orleans,  La....  Philip  Werlein,  Ltd. 


New  York,  N.  Y  Blackman  Talking  Mach.  Co. 

Charles  H.  Ditson  &  Co. 

Landay  Bros.,  Inc. 

New  York  Talking  Mach.  Co. 

Ormes,  Inc. 

Silas  E.  Pearsall  Co. 

Emanuel  Blout. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 
Omaha,   Nebr  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Peoria,  III  Putnam-Page  Co.,  Inc. 

Philadelphia,  Pa  Louis  Buehn  Co.,  Inc. 

C.  J.  Heppe. 

Penn  Phonograph  Co.,  Inc. 

The  Talking  Machine  Co. 

H.  A.  Weymann  &  Son,  Inc. 
Pittsburgh,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

W.  F.  Frederick  Piano  Co. 

Portland,    Me  Cressey  &  Allen,  Inc. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Providence,  K.  I  J.  Samuels  &  Bro.,  Inc. 

Richmond,    Va  The  Corley  Co.,  Inc. 

W.  D.  Moses  &  Co. 
Rochester,  N.  Y  E.  J.  Chapman. 

The  Talking  Machine  Co. 
Salt  Lake  City,  U. .  Consolidated  Music  Co. 

The  John  Elliott  Clark  Co. 
San    Antonio,   Tex..  Thos.  Goggan  &  Bros. 
San  Francisco,  Cal.  Sherman,  Clay  &  Co. 

Seattle,   Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D...  Talking  Machine  Exchange. 

Spokane,   Wash  Sherman,  Clay  &  Co. 

St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Syracuse,  N.  Y  W.  D.  Andrews  Co. 

Toledo.   O  The  Whitney  &  Currier. 

Washington,  D.  C.  Robt.  C.  Rogers  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE    TALKING    MACHINE  WORLD 


THE  PULLING  TEST— THE  STRENGTH  IS  THERE 


THE  STRONGEST  ALBUM  MADE  at  anywhere  near  its  low  price 


Strength  at  the  Stress  and  Strain  Point.    Practically  Unbreakable  for  Regular  Usage. 


THE  WELL-KNOWN  "NATIONAL"  RECORD  ALBUMS  ARE  ALWAYS  THE  LEADERS 

THE  ONLY  CONVENIENT  AND  SAFE  WAY  TO  PROTECT  DISC  RECORDS 

These  Alburns  will  pay  for  themselves  in  a  short  time  by  preserving  Records.      When  full  the  Albums  are  flat 
and  even  like  books.    They  will  fit  in  a  library  cabinet  or  book  case,  or  they  will  lie  flat  on  one  another. 

We  manufacture  disc  Record  Albums  containing  12  pockets  to  fit  the  Victrola  cabinets  Nos.  X  and  XI.  We  also  make  Albums 
containing  17  pockets.    With  the  indexes  they  are  a  complete  system  for  filing  all  disc  Records. 

For  durability,  finish  and  artistic  design,  our  Albums  have  no  equal.  They  are  made  in  the  most  substantial  manner  by  skilled 
workmen.    We  sell  our  superb  Albums  at  big  discounts  to  meet  competition.    Shall  we  quote  prices  ? 

THESE  ALBUMS  ARE  THE  BEST  FOR  VICTOR,  COLUMBIA  AND  ALL  OTHER  DISC  RECORDS 

NATIONAL  PUBLISHING  CO.,  239  s.  American  st..  PHILADELPHIA,  PA. 


OPEN  NEW  SECTION  IN  SPOKANE 


Enlarged  Department  in  the  Crescent  Store 
Handsomely  Decorated  and  Equipped — De- 
partment Meets  With  Great  Success  During 
Three  Years  of  Operation 


Spokane,  Wash.,  September  5. — One  of  the 
most  attractive  talking  machine  departments  in 
this  section  of  the  country  is  the  new  Victrola 
section  recently  opened  in  the  Crescent  store 
here,  one  of  the  retail  dry  goods  stores  con- 
ducted by  the  Spokane  Dry  Goods  Co. 

The  new  section  contains  three  booths,  each 
eight  by  twelve  feet,  and  one  booth  twelve  by 
fourteen  feet,  the  latter  to  be  used  for  display 
of  machines  as  well  as  record  demonstration. 
The  architectural  theme  of  the  booths  is  the 
modification  of  the  Italian  renaissance.  The 
woodwork  is  finished  in  flat  ivory  enamel  and 
the  front,  sides  and  partitions  are  small  panes 
of  clear  glass.  The  booths  are  handsomely  fur- 
nished and  the  floors  are  covered  with  mauve 
colored  carpets,  the  lighting  is  of  the  indirect 
sort.  The  record  stock,  which  has  been  doubled 
in  size  with  the  opening  of  the  new  section,  is 
carried  in  racks  built  in  an  aisle  in  back  of  the 
booths.  The  entire  department  occupies  a  large 
space  on  the  third  floor  of  the  store. 

The  Victrola  department  of  the  Crescent  store 


was  opened  in  a  small  way  in  1912  and  consistent 
effort  brought  immediate  results  until  the  sales 
during  a  single  month  at  present  are  frequently 
greater  than  those  of  the  first  year.  The  de- 
partment is  under  the  management  of  W.  H. 
Duffe. 

The  management  does  not  consider  its  work 
finished   when   a   sale   is   closed  or  payments 


Spokane  Dry  Goods  Co.  Department 

completed.  An  accurate  mailing  list  of  all  pur- 
chasers of  machines  is  kept  and  the  Victor  sup- 
plement is  mailed  to  them  each  month.  A  re- 
pair and  adjustment  service  is  also  maintained 
in  order  that  all  Victrolas  sold  by  the  store  may 
be  kept  in  perfect  condition.  Every  purchaser 
is  invited  to  use  this  service:  and,  while  estab- 


METAL  BACK  ALBUMS 

Give  300%  More  Service  Than  Any  Other  Album 
THEY  ARE  PATENTED 

No  other  Album  like  it  has  been  or  can  be  manufactured 

Send  for  Sample 

NEW  YORK  ALBUM  &  CARD  CO.,  23  Lispenard  St.,  New  York 


lished  only  about  a  year,  is  proving  very  popu- 
lar. While  it  was  established  primarily  for  the 
store's  own  clientele  many  who  have  purchased 
machines  elsewhere  have  patronized  it,  and,  of 
course,  are  good  prospects  for  record  business. 

The  Crescent  in  its  advertising  sometimes 
suggests  the  purchase  of  records  where  they  can 
be  charged  on  one's  monthly  bill.  This  has  also 
proved  effective. 


FRANK  BURDICK  ENJOYING  LIFE 

Manager  of  Finch  &  Hahn,  Albany,  N.  Y.,  Has 
the  Motoring  Bee  and  Satisfies  It 


Troy,  N.  Y.,  September  6. — Frank  Burdick,  man- 
ager of  the  Finch  &  Hahn  store  in  this  city, 
has  just  completed  one  of  the  most  enjoyable 
vacations  of  his  life.  He  is  a  great  lover  of 
outdoor  life,  in  fact  a  great  lover  of  life  in  gen- 
eral, where  there  is  motoring  concerned,  and 
now  that  he  has  a  real  chance  after  all  his  years 
of  constant  business  activity  to  taste  such  he 
has  decided  to  buy  a  real  automobile  so  that 
he  might  not  have  his  pastime  interrupted  with 
the  repair  shop  calls.  Mr.  Burdick  predicts  a 
very  large  increase  in  his  Victor  business  dur- 
ing the  coming  season  and  from  all  appearances 
of  his  establishment,  for  he  now  has  one  of  the 
most  beautiful  emporiums  in  this  section,  he 
will  receive  his  full  quota  of  the  business.  Large 
sound-proof  demonstrating  rooms,  four  in  num- 
ber, have  been  added  to  his  equipment. 


DEATH  OF  ISAAC  A.  HARRISON 

Isaac  A.  Harrison,  for  many  years  connected 
with  Thos.  A.  Edison,  Inc.,  died  August  13 
at  the  home  of  his  sister  in  New  York  City. 
He  was  sixty-seven  years  of  age  and  was  the 
son  of  Capt.  Geo.  W.  Harrison,  who  was  killed 
in  the  last  battle  of  the  Civil  War. 


Erward  Allington,  Jr.,  has  opened  an  attrac- 
tive Pathe  Pathephone  Shop  on  Stevenson 
street,  Freeport,  111. 


THE   TALKING   MACHINE   WORLD  SF 


7 


Victrola  IV,  $15 

Oak 


Victrola  VI,  $25 

Oak 


Victrola  VIII,  $40 

Oak 


J  Victrola  IX,  $50 

Mahogany  or  oak 


HIS  MASTERS  VOICE 


Victor  supremacy 

Victor  supremacy  is  a  real  asset 
for  every  music  dealer. 

Just  how  much  of  an  asset  de- 
pends upon  the  dealer  himself — with 
no  limit  to  the  measure  of  his  success. 


Victor  Talking  Machine  Co.,  Camden,  N.  J.,  u.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors 

Important  warning.  Victor  Records  can  be  safely  and  satisfactorily  played  only 
with  Victor  Needles  or  Tungs-lone  Stylus  on  Victors  or  Victrolas.  Victor  Records 
cannot  be  safely  played  on  machines  with  jeweled  or  other  reproducing  points. 


Victrola  X,  $75 

Mahogany  or  oak 


Victrola  XI,  $100 

Mahogany  or  oak 


Victrola  XIV,  $150 

Mahogany  or  oak 


Victrola  XVI,  $200 

Victrola  XVI,  electric,  $250 

Mahogany  or  oak 


THE    TALKING    MACHINE  WORLD 


3 


PUBLISHED  BY  THE  ESTATE  OF  EDWARD  LYMAN  BILL 

(C.  L.  Bill,  Executrix.) 


J.  B.  SPILLANE,  Editor 
J.  RAYMOND  BILL,  Associate  Editor 
AUGUST  J.  TIMPE,  Business  Manager 

Trade  Representatives:     Glad  Henderson,  C.  Chace.  L.  E.  Bowers,  B.  Brittain 
Wilson,  A.  J.  Nicklin,  L.  M.  Robinson,  Wilson  D.  Bush,  V.  D.  Walsh 

Boston:  John   H.   Wilson,   324   Washington  Street. 
Chicago  Offlee:  E.  P.  Van  Harlingen,  Consumers'  Building,  220  South  State  Street. 

Henry  S.  Kingwill,  Associate.    Telephone,  Wabash  5774. 
London.  Eng.,  Offlee:  2  Gresham  Buildings,  Basinghall  St.    W.  Lionel  Sturdy,  Mgr 
The  Talking  Machine  World  has  regular  correspondents  located  in  all  of  the  principal 
cities   throughout  America.   

Published  the  15th  of  every  month  at  373  Fourth  Ave.,  New  York. 

SUBSCRIPTION  (including  postage):  United  States,  Mexico,  $1.00  per  Year; 
Canada,  $1.25;  all  other  countries,  $1.75.     Single  copies,  20  cents. 

ADVERTISEMENTS:  $4.50  per  inch,  single  column,  per  insertion.  On  quarterly  or 
yearly  contracts  a  special  discount  is  allowed.     Advertising  pages,  $125.00. 

REMITTANCES  should  be  made  payable  to  the  Estate  of  Edward  Lyman  Bill  by 
check  or  Post  Office  Money  Order. 

5®"  NOTICE  TO  ADVERTIS  E  RS.— Advertising  copy  should 
reach  this  office  by  the  first  of  each  month.  By  following  this  rule 
clients  will  greatly  facilitate  work  at  the  publication  headquarters. 

Long  Distance  Telephones  — Numbers  5982-5983  Madison  Sq. 
Cable  Address:  "Elbill,"  New  York. 

NEW  YORK,  SEPTEMBER  15,  1916  

FROM  all  sections  of  the  country  come  most  optimistic  reports 
regarding  the  conditions  in  the  talking  machine  field  and  the 
prospect  for  fall  and  winter  business — reports  which  in  view  of  the 
actual  situation  are  not  in  the  least  exaggerated.  The  best  proof 
of  the  confidence  that  talking  machine  dealers  feel  in  future  busi- 
ness, however,  is  found  in  the  manner  in  which  a  surprisingly 
large  number  of  retailers  are  investing  their  money  in  new 
equipment  and  in  the  remodeling  of  their  stores. 

Hardly  a  day  passes  without  a  report  of  some  dealer  who  has 
leased  larger  space,  installed  new  booths,  redecorated  his  store 
or  otherwise  made  provision  for  a  substantial  increase  in  busi- 
ness, thus  giving  substantial  assurance  of  his  belief  in  what  the 
future  will  bring  forth.  This  expansion  is  not  in  any  sense  a 
gamble,  for  in  the  majority  of  cases  the  actual  business  in  hand 
or  in  sight  makes  it  absolutely  necessary  that  the  dealer  prepare 
to  handle  it  properly  or  otherwise  to  forfeit  his  share  of  the 
prosperity. 

The  dealers  who  have  made  these  additions  and  improve- 
ments are  to  be  congratulated  not  only  upon  their  good  business 
sense,  and  their  confidence  in  the  future,  but  upon  the  success 
that  they  have  made  of  their  chosen  business  that  has  enabled 
them  to  take  the  new  step. 

THE  campaign  for  fall  trade  opens  this  month  following  the 
usual  summer  period  of  recuperation  indulged  in  by  mem- 
bers of  the  talking  machine  trade.  At  no  time  was  the  business 
outlook  so  satisfactory,  and  with  this  end  in  view  jobbers  and 
dealers  have  been  preparing,  during  the  summer,  for  a  lively 
business  this  fall. 

It  now  needs  only  united  action  on  the  part  of  all  concerned 
to  insure  the  year  1916  going  on  record  as  a  better  business  year 
than  its  predecessor.  When  this  is  accomplished  something  will 
have  been  done,  for  it  must  be  admitted  that  last  year  made  a 
splendid  showing  in  the  talking  machine  trade. 

Two  very  effective  means  of  publicity  indulged  in  by  wide- 
awake talking  machine  men  are  recitals  and  local  advertising. 
If  indulged  in  sporadically  the  recital  plan  will  not  be  any  more 
profitable  than  newspaper  advertising — to  win  success  it  will 
be  necessary  at  all  times  to  work  continuously,  and  along  original 
lines.  What  is  worth  doing  at  all  is  worth  doing  well,  and  an 
investment  in  publicity  of  any  kind  should  be  well  considered  to 
the  end  that  it  pays  good  dividends. 

If  a  recital  campaign  is  contemplated,  it  would  be  well  to 
send  out  invitations  attractively  printed,  so  that  they  impress 


the  recipients  with  the  fact  that  the  house  issuing  them  is  worth 
while.  Merchants  are  judged  by  appearances,  and  when  a  thing 
is  done  sloppily  or  indifferently  it  creates  a  bad  impression  that 
is  most  harmful  to  a  business. 

The  same  thing  applies  to  advertising  in  the  newspapers. 
Advertisements  should  contain  ideas ;  whatever  is  to  be  said 
should  be  presented  in  a  manner  to  attract  the  eye  and  interest 
the  reader. 

Sometimes  dealers  say  that  this  attention  to  details  is  hardly 
worth  while — that  they  cannot  estimate  the  results.  This  com- 
plaint may  be  well  founded  in  some  instances,  but  the  history 
of  every  business  shows  that  those  who  work  along  dignified, 
progressive  lines  win  out. 

It  is  not  to  be  inferred  from  this  that  there  should  be  any 
indifference  to  the  trade  of  the  humblest,  for  it  is  significant  that 
the  people  in  a  modest  station  of  life  like  to  deal  with  a 
successful  dealer.  They  feel  that  his  success  is  due  to  his  hon- 
est}- and  his  upright  principles,  hence  the  importance  of  work- 
ing along  constructive,  intensive  lines  in  the  development  and 
expansion  of  a  business. 

It  matters  little  whether  it  is  window  display,  warerooms 
arrangement,  exploitation  through  recitals,  or  newspapers,  if 
everything  is  neatly  and  correctly  handled  results  are  bound  to 
accrue  that  will  well  repay  the  merchant  for  his  efforts. 


11  T  TOW  much  time  should  be  given  to  the  sale  of  a  record?" 

A  1  was  asked  of  an  experienced  and  successful  salesman  in 
a  retail  talking  machine  department.  '"That's  entirely  a  question 
of  salesmanship,"  was  the  prompt  reply.  "To  some  record  cus- 
tomers that  buy  a  record  I  would  give  about  five  minutes,  and 
with  some  others,  if  I  spent  an  hour  in  demonstrating  and  selling 
a  single  record  I  would  consider  the  time  well  spent.  "You 
must  either  know  your  customer  or  size  him  up.  It  wouldn't 
pay  to  spend  an  hour  selling  one  record  to  a  person  who  was  not 
a  prospect  for  more  records,  or  who  would  not  be  in  a  position 
to  influence  someone  else  to  buy  records.  You  must  gauge 
your  customer,  and  that  is  not  always  easy  to  do. 

"Some  business  men  can  get  through  with  an  interview  and 
dismiss  the  caller  in  ten  minutes,  where  others  would  keep  him 
half  the  afternoon.  Perhaps  it  is  a  question  of  mental  attitude. 
The  person  being  interviewed  knows  the  value  of  his  time  and 
has  trained- himself  to  consider  the  interview  at  an  end  when  the 
business  is  transacted,  and  he  can  tactfully  dismiss  the  visitor, 
making  the  latter  feel  that  it  is  his  time  that  is  too  valuable  to 
waste. 

"Similarly  in  selling  a  record.  It  is  a  question  of  the  most 
profitable  thing  to  do ;  which  might  be  in  getting  the  customer 
out  in  a  minimum  of  time,  or  it  might  be  in  keeping  him  around 
for  an  hour.  It  depends  upon  a  number  of  circumstances,  and 
only  the  good  salesman  knows  how  to  be  governed  by  circum- 
stances but  he  cannot  put  into  words  any  explanation.  All  he 
can  tell  you  is  not  to  waste  time,  and  to  sell  enough  records  to 
make  your  work  profitable,  regardless  of  how  little  or  how  much 
time  is  given  to  the  customer." 


THE  Stephens  Bill,  which  is  now  up  before  Congress  for  con- 
sideration, should  continue  to  excite  the  liveliest  interest  of 
talking  machine  men.  for  the  passage  of  this  measure  is  one  that 
will  not  only  safeguard  prices  in  the  talking  machine  industry, 
but  will  likewise  help  every  other  industry  inasmuch  as  the 
principles  embodied  in  this  bill  are  based  on  correct  and  honest 
merchandising. 

As  an  eminent  exponent  of  price  maintenance  recently  said :  < 
"It  certainly  cannot  be  against  public  interest  for  a  man  who 
makes  a  talking  machine,  a  plow,  or  produces  a  bushel  of  corn, 
to  have  something  to  say  about  what  happens  to  the  product 
when  it  reaches  the  market.  To  say  that  his  interest  has  dis- 
appeared when  he  has  passed  the  legal  title  to  that  product  to 
the  distributor,  is  far-fetched  in  the  extreme.  The  producers  of 
a  product  are  vitally  interested  in  the  condition  that  the  product 
reaches  the  consumer,  and  in  the  attitude  the  consumer  holds 
towards  it,  because  upon  the  attitude  that  the  consumer  holds 
towards  that  product  depends  his  future  patronage. 

"It  is  a  favorite  argument  to  say  that  it  is  none  of  the  pro- 
ducer's business  what  is  done  with  his  product  after  he  has  sold 
it  and  secured  full  payment  therefor.     The  absurdity  of  such 


THE    TALKING    MACHINE  WORLD 


9 


claims  is  apparent  to  every  producer,  because  when  anything 
happens  to  his  product  in  the  course  of  its  transfer  to  the  con- 
sumer, and  after  it  reaches  him,  which  causes  the  consumer  to 
complain  about  its  condition,  immediately  the  distributor  trans- 
fers that  complaint  to  the  producer,  and  if  the  producer  has  any 
pride  in  his  article  or  his  reputation  as  a  producer,  he  will  satisfy 
the  complainant  in  some  manner  so  that  his  distributor  will  not 
lose  the  consumer's  patronage. 

"It  cannot  be  said,  either,  that  the  producer  has  lost  com- 
plete title  to  his  product  in  its  broadest  sense,  simply  because 
he  has  accepted  a  fixed  price  from  the  distributor  for  it,  as  it  is 
distinctly  understood  between  the  producer  and  the  distributor 
that  if  the  article  is  not  up  to  contract  the  producer  will  make 
it  good,  and  a  successful  producer  does  make  it  good.  The  title 
does  not  pass  in  full  to  the  producer  until  the  consumer  is  satis- 
fied with  the  purchase." 

IN  the  early  days  of  the  talking  machine  and  the  player-piano 
and  until  quite  recently,  in  fact,  items  regarding  those  instru- 
ments were  turned  over  to  the  humorists  of  the  daily  papers  for 
endless  cartoons  and  jokes  regarding  "canned"  or  machine  made 
music.  The  general  public  and  consequently  those  who  conduct 
the  newspapers  have,  however,  taken  a  new  viewpoint  of  ma- 
chines that  reproduce  music  of  the  masters,  and  have  begun  to 
realize  that  such  machines  and  records  have  a  value  that  cannot 
be  estimated  on  a  dollars  and  cents  basis.  Papers  in  several 
sections  of  the  country,  including  New  York,  have  inaugurated 
special  departments  occupying  a  page  or  more  each  day  and 
devoted  to  "Music  in  the  home,"  and  the  plan  seems  to  be  grow- 
ing in  favor. 

The  most  impressive  proof  of  this  new  attitude,  however, 
was  in  the  form  of  an  editorial  written  by  Arthur  Brisbane 
which  appeared  in  the  New  York  Evening  Journal  of  August 
19,  in  the  heading  of  which  he  said :  "To-day  the  house  with- 
out an  instrument  to  reproduce  the  voices  of  artists,  the  genius 
of  musicians,  is  like  a  house  without  a  library,"  and  later  on 
he  explains:  "The  self  respecting  man  would  scarcely  admit 
that  he  lived  in  a  house  without  books.  Just  as  great  a  mis- 
fortune— greater  even  for  young  people  and  for  children — is  to 
live  in  a  house  without  the  modern  miracle  of  art,  the  machine 
that  talks  and  sings,  and  the  piano  that  contains  within  itself 
or  the  machine  that  gives  a  voice  to  the  millions  of  pianos  that 
are  dumb  because  none  in  the  household  can  make  them  speak. 
In  ancient  days,"  he  continues,  "few  men— only  the  rich — 
could  own  good  books.  Each  book  was  written  by  hand,  illus- 
trated by  hand.  To-day  the  poorest  man  may  own  the  greatest 
books.  The  intellectual  genius  of  all  ages  is  on  the  shelf  asking 
only  to  be  taken  and  made  part  of  the  owner. 

"As  it  was  with  books  and  the  thoughts  of  the  greatest 
writers  so  it  was,  until  recently,  with  music  and  the  genius  of 


the  great  musicians.  Music  was  for  the  few.  Year  after  year 
a  painful  study  was  necessary  to  enable  the  individual  to  repro- 
duce even  in  a  faulty  manner  the  creations  of  genius. 

"To-day,  thanks  to  the  invention  of  the  machine  that  speaks, 
not  only  the  greatest  music,  but  the  greatest  musicians,  singers 
and  players  of  musical  instruments,  are  at  the  command  of  every 
family,  of  every  mother  and  father,  of  every  child. 

"Painful  labor  and  unsatisfactory  results  of  musical  study 
are  done  away  with.  The  genius  of  Beethoven,  the  dramatic 
power  and  voice  of  the  greatest  artists  are  at  hand  on  your 
shelf  like  the  poems  of  Shakespeare — and  great  personality  added 
to  the  beauty  of  music."  Toward  the  close  of  the  editorial  Mr. 
Brisbane  gives  the  following  advice:  "If  you  haven't  in  your 
house  a  machine  that  makes  all  music  and  all  artists  your  own, 
GET  ONE." 

The  editorial,  occupying  almost  the  entire  depth  of  the  page, 
three  columns  wide,  and  going  into  the  homes  of  over  three- 
quarters  of  a  million  New  Yorkers  alone,  should  prove  one  of  the 
greatest  selling  arguments  that  has  yet  been  placed  in  the  hands 
of  the  talking  machine  dealer  by  a  great  newspaper. 


TOO  often  we  come  across  advertisements  in  the  daily  papers 
— and  talking  machine  merchants  are  not  exempt — in 
which  all  available  space  is  jammed  full  of  closely  set  type,  which 
the  advertiser  supposedly  expects  that  the  reader  will  peruse. 
Perhaps  the  reader  will,  but  the  odds  are  that  he  will  skip  it 
and  read  some  other  advertisement  that  looks  easier — one  in 
which  fewer  words  are  used  and  which  is  relieved  in  some  form 
so  as  to  interest  the  reader. 

Advertising  writers  long  ago  learned  that  it  is  wiser  to  focus 
the  reader's  attention  upon  one  simple  and  essential  idea,  rather 
than  spread  it  out  thinly  over  a  mass  of  details,  no  one  of  which 
is  emphasized  with  enough  force  to  make  a  lasting  impression, 
or  a  permanent  dent  in  the  mind  of  the  reader. 

Advertising  space  costs  money,  and  the  merchant  who  has 
money  to  spend  in  this  way  should  see  that  the  space  is  used  in 
the  most  effective  and  result-producing  way.  Where  he  is  doubt- 
ful of  his  own  ability  to  convey  his  ideas  to  the  public,  it  is  much 
better  to  get  the  aid  of  an  advertising  man,  or  consult  the  ad- 
vertising service  bureaus,  which  are  conducted  by  a  number  of 
leading  manufacturers,  and  which  have  proven  such  a  great  aid 
to  the  dealers  in  small  cities. 

Writing  advertisements  and  editing  a  paper  are  two  things 
which  the  general  public  always  imply  they  can  do  better  than 
the  men  engaged  in  these  occupations — until  they  try.  Hence 
the  wise  merchant  is  he  who  is  modest  enough  to  realize  his 
own  limitations  as  an  advertising  man,  or  editorial  writer,  and 
getting  down  to  brass  tacks,  seeks  the  aid  of  specialists,  thus 
making  his  advertising  more  effective  and  dominating,  while  at 
the  same  time  he  is  relieved  of  considerable  worry. 


DITSON 

VICTOR  SERVICE 

For  many  years  we  have  helped  dealers  to  grow,  not  only  dealers  in  Victor  talking 
machines,  records  and  supplies,  but  also  dealers  in  Musical  Merchandise  and  Sheet  Music. 

This  experience  is  at  your  service  and  it  is  the  kind  that  has  been  developed  by  actual 
service  on  the  firing  line. 

So  when  you  use  Ditson  Service,  you  secure  the  best.  Let  us  talk  over  a  "Fall  Campaign" 
with  you. 

Oliver  Ditson  Company  Chas.  H.  Ditson  &  Co. 

BOSTON  NEW  YORK 


10 


THE    TALKING    MACHINE  WORLD 


Caution 

THE  B  &  H  Fibre  Mfg.  Co. 

A  takes  occasion  to  again  call  your  attention  to  the 
persistent  efforts  made  by  various  unscrupulous  concerns, 
to  place  upon  the  American  market,  needles  purporting 
to  be  similar  in  shape  and  material  to  the  patented  article 
manufactured  by  our  company. 

^  We  understand  that  most  of  these  infringing  needles  are 
oroug  ht  here  from  Japan  and  offered  to  the  trade  at  a 
low  price.  We  also  understand  that  a  few  dealers,  tempted 
by  the  low  price,  have  been  induced  to  lay  in  a  supply. 

^  In  justice  to  yourselves,  let  us  caution  you  against  in- 
vesting in  or  offering  for  sale,  an  article  which  will  only 
bring  disrepute  to  your  establishment  and  cause  the  loss 
of  many  valuable  customers.  A  fibre  needle  made  re- 
gardless of  the  purpose  for  which  it  is  intended,  is  worth- 
less— a  pointed  match — a  toothpick  would  answer  the 
purpose  as  well. 

^  After  ten  years  of  persistent  study  and  scientific  experi- 
mental work,  we  have  produced  a  needle  meeting  all  the 
essential  requirements  of  a  disc  record.  Perfect  tonal  re- 
production, reliability  and  durability  have  been  achieved. 

tj  The  Fibre  Needle  is  protected  by  U.  S.  Letters  Patent, 
issued  to  our  Frederick  D.  Hall,  November  1 2,  1 907. 
The  B  &  H  Fibre  Co.  are  sole  owners  and  manufac- 
turers of  the  fibre  needle  in  this  and  other  countries, 
protected  by  Hall  s  patent. 


B  &  H  Fibre  Mfg.  Co. 


33  and  35  W.  KINZIE  STREET  CHICAGO 


THE    TALKING    MACHINE  WORLD 


11 


Al  Jolson,  Bricc  &  King,  eighteen  popular  hits— well, 
you  won't  have  to  drag  buyers  in,  that's  sure!  You 
have  a  star  proposition  for  October  on  popular  as 
well  as  classical  records. 


(Write  for  "Music  Money,"  a  book  "full  of  meat"  for  those 
dealers  interested  in  quick  and  frequent  turnover  of  capital.) 


Columbia  Graphophone  Co 

Woolworth  Building,  New  York 


THE  TALKING  MACHINE  AT  THE  COUNTY  FAIR 

A  Story  Illustrating  the  Fact  That  the  County  Fair  Offers  Great  Opportunities  for  a  Unique 
Advertising  Campaign — All  Talking  Machine  Dealers  Who  Are  in  the  Market  for  Orig- 
inal Ideas,  Please  Note  What  Results  a  Really  Original  Idea  Will  Bring 


The  country  surrounding  Port  Haines  is 
noted  for  its  exceptional  agricultural  products, 
and,  therefore,  when  fair  time  rolls  around  there 
is  a  great  deal  of  good  natured  rivalry  among 
the  farmers.  This  rivalry  is  not  only  keen 
but  far  reaching  and  hence  the  Port  Haines  fair 
is  some  fair. 

You  will  remember  reading  in  the  April  num- 
ber of  The  Talking  Machine  World  how  John 
Jones,  the  successful  and  well  known  talker 
man  of  Blanktown,  N.  Y.,  invaded  Port  Haines 
and  established  there  a  Unique  Talker  Shop 
which  was  in  every  way  a  miniature  edition 
of  his  famous  Blanktown  establishment.  You 
will  also  remember  how  he  made  it  a  pro- 
nounced success  by  the  incorporation  of  orig- 
inal ideas  for  which  his  social  hostess  and 
star  salesman  were  responsible. 

This  story  has  to  deal  with  the  wonderful 
results  gained  through  the  medium  of  a  novel 
publicity  scheme  worked  out  at  the  Port  Haines 
fair  by  the  Unique  Talker  Shop.  Not  only 
are  the  Port  Haines  cattle  and  pumpkins  famous 
for  their  size  and  beauty,  but  the  babies  who 
are  fortunate  enough  to  be  born  within  the 
confines  of  this  ideal  community  and  its  sur- 
rounding suburbs  are  veritable  little  angels  in 
appearance  and  100  per  cent,  efficient  as  to 
mind  and  body. 

Taking  these  things  into  consideration  a  few 
weeks  before  the  opening  of  the  celebrated  agri- 
cultural exhibition,  the  social  hostess  ap- 
proached the  star  salesman  and  spoke  unto  him 
as  follows: 

"S.  S.,  I've  a  notion  that  a  baby  beauty  con- 
test would  be  a  great  stunt  for  us  to  pull  off 
at  the  fair.     What  do  you  think?" 

"You  know  by  experience,  my  dear  young 
lady,  that  I  am  always  in  the  market  for  new 
ideas;  please  explain  your  scheme,"  replied  the 
star  salesman  enthusiastically.  This  youth  like 
most  others  who  have  made  a  success  of  life 
through  the  turning  of  gray  matter  into  dol- 
lars, did  not  think  for  a  minute  that  he  knew 
it  all,  and,  therefore,  was  only  too  eager  to 
hear  from  his  subordinate.  In  fact,  he  was  not 
in  the  least  like  the  man,  who  suffering  from  a 
serious  affection  of  the  eyes,  called  upon  a  cele- 
brated specialist  for  treatment.  The  noted 
oculist  examined  him  and  shook  his  head.  "You 
will  be  blind  in  a  month,"  he  said.  "Oh,  well," 
replied  the  afflicted  one;  "it  does  not  matter,  I 
have  seen  everything."  As  I  said  before,  my 
friend,  the  star  salesman,  was  not  of  this  brand 
— but  we  digress. 

"My  idea  is  this,"  continued  the  social  hostess 
earnestly  "we  shall  have  an  extremely  attrac- 
tive booth  at  the  fair — so  attractive,  in  fact, 
that  the  folks  will  stop  to  look  at  the  decora- 
tions as  well  as  listen  to  the  music,  but  this  is 
just  scratching  the  surface  of  my  scheme,  lis-, 
ten!     Clear  across  the  top  of  the  booth  will 


be  spread  a  huge  sign  crying  aloud  to  all  who 
have  eyes  to  see  that  a  baby  beauty  contest  is 
in  progress,  and  that  to  the  prettiest  baby  will 
be  awarded  a  model  De  Luxe  talking  machine. 
We  will  also  have  an  electrically  operated  in- 
strument, with  a  repeating  attachment  installed, 
proclaiming  the  fact  from  out  the  grooves  of  a 
specially  recorded  disc. 

"In  order  that  every  baby  may  have  an  equal 
chance,  a  photographer  will  be  in  attendance 
and  as  each  chubby  infant  appears  on  the 
scene  in  the  arms  of  parent  or  guardian, '  as 
the  case  may  be,  he  will  be  photographed  free 
of  charge,  and,  on  the  last  day  of  the  fair 
when  all  the  babies  in  Port  Haines  and  sur- 
rounding country  have  made  our  booth  a  visit, 
and  our  supply  of  pictures  resembles  a  veritable 
garden  of  pink  and  white  roses,  we  will  dis- 
play the  collection  of  photographs  and  have  a 
voting  contest,  the  baby  receiving  the  most 
votes  to  get  the  machine." 

"I  not  only  congratulate  you  but  give  you 
carte  blanche.  May  your  scheme  win  the  suc- 
cess it  deserves."  The  star  salesman  offered 
fhis  hand  to  the  social  hostess  in  a  gust  of 
ardent  zeal. 

The  morning  of  the  opening  of  the  fair 
downed  clear  and  cool — an  ideal  day  for  cattle, 
pumpkins  and  babies.  In  the  building  set  apart 
for  the  display  of  musical  instruments,  the 
booth  of  the  Unique  Talker  Shop  made  the 
finest  showing  of  all.  The  setting  was  that 
of  a  nursery,  the  color  scheme  being  green  and 
white  with  a  frieze  of  animals  and  birds  run- 
ning blithely  round  the  walls.  Toys  galore  lay 
upon  the  brilliant  rugs  and  a  talking  machine 
rendered  nursery  rhymes  from  a  corner. 

A  trained  nurse  in  her  well  starched  uniform 
of  snowy  white  assisted  the  social  hostess  in 
greeting  each  chubby  youngster  and  inducing 
him  to  make  friends  with  the  camera  man. 
When  the  mother  was  tired  or  the  baby  cross, 
he  was  entertained  for  an  hour  while  the  parent 
was  told  to  see  the  sights  unencumbered  for 
awhile.  It  is  needless  to  say  that  this  little 
courtesy  make  a  great  hit. 

Of  course,  as  each  child  was  photographed, 
the  names  and  addresses  of  the  parents  were 
procured,  and  it  was  ascertained  whether  or  not 
they  owned  a  talking  machine,  and  if  they  were 
at  all  interested  in  the  most  wonderful  of  all 
musical  instruments.  If  they  had  friends  who 
were  talker  enthusiasts,  their  names  were  ob- 
tained also,  and  considered  possible  prospects 
for  records  or  better  machines. 

The  babies  came  in  droves  and  the  nursery 
was  soon  full  to  overflowing.  It  soon  was 
known  throughout  the  fairgrounds  that  one 
could  leave  one's  offspring  at  the  Unique  Talker 
Shop,  booth  and  not  only  get  a  chance  to  win  a 
!  talking  machine,  but  obtain  an  hour's  respite 
from  toting  Willie  as  well.     It  became  neces- 


sary eventually  to  enlist  the  services  of  two 
extra  nurses  and  an  additional  photographer  to 
relieve  the  congestion. 

Upon  the  last  day  of  the  fair  when  the  voting 
contest  was  held,  there  were  three  hundred  and 
sixty-five  cherubic  juveniles  to  vote  for,  and 
over  fifteen  hundred  votes  were  cast. 

Fair  time  is  with  us,  Mr.  Dealer,  and  it  is 
for  you  to  say  whether  or  not  the  baby  beauty 
contest  idea  is  worthy  of  your  consideration. 

Howard  Taylor  Middleton. 


JOSEPH  ISAACS  IN  NEW  QUARTERS 

Now  Located  in  Handsome  and  Commodious 
Store  at  176  Sixth  Avenue,  New  York 


Joseph  Isaacs,  who  formerly  operated  talking 
machine  warerooms  at  164  Sixth  avenue,  recently 
moved  to  larger  quarters  at  176  Sixth  avenue, 
owing  to  the  great  increase  in  his  business  dur- 
ing the  last  year.  The  new  quarters  have  been 
especially  fitted  for  the  display  of  machines  and 
have  eight  demonstration  rooms.  Mr.  Isaacs, 
who  is  an  exclusive  Victor  dealer,  carries  a  large 
stock  of  records,  and  is  using  efficient  methods 
to  capture  sales. 


Get  acquainted  with  your  employes.  Talk 
with  them  sometimes  on  other  matters  than 
business.  After  you  get  on  level  ground  with 
them,  you  may  discover  that  some  of  them  are 
just  as  capable,  if  not  more  so,  of  running  your 
business  as  you  are  yourself. 


WlDNEY 

MANUFACTURERS  OF 

Turntable 


Felts 


Our  extensive  stock  and  specially 
designed  machinery  enable  us  to 
offer  you 

Quality  -  Service 
Price 

We  also  want  to  quote  you  on 

Felt  and  Rubber 
Bumpers 

May  we  submit  estimates  on  your  requirements  ? 

THE  WIDNEY  CO. 


Patton  Bldg. 


CHICAGO,  ILL. 


12 


THE    TALKING    MACHINE  WORLD 


I 


1 


a 


As  in  the  world  of  science,  so  in  the 
world  of  music,  the  name  that  stands 
for  an  indomitable  will  to  accomplish 
what  had  never  before  been  accom- 
plished— the  name  that  stands  for  the 

absolute  Re-Creation 
of  all  forms  of  music, 
Thomas  A.  Edison's 
new  achievement  in 
the  science  of  sound 
reproduction. 


CHIPPENDALE 
Official  Laboratory  Model 


THE    TALKING    MACHINE  WORLD 


13 


HiaEilMK^ES'awlSsjsgiag  a    :; a  a  a  a a  a  a  a  "•  a  a  a  "•    "    a    ■'•  «  a  «  a  ■"  '■'    a-a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  a  aia.a  a.a,a;a.g 

I  a 


The  name  that  stands  for  an  elastic 
dealer  policy — the  Edison  Probation- 
ary Zone  Plan,  under  which  the  dealer 
is  given  every  opportunity  and  incen- 
tive to  cultivate  his  zone  of  operations 
so  intensively  that  no 
more  dealers  will  be 
needed  in  order  to 
secure  the  maximum 
Edison  business  from 
that  zone. 


Thomas  A.  Edison,  Inc. 

279  Lakeside  Ave.  ORANGE,  N.  J. 


ADAM 
Model  C200 


14 


THE    TALKING    MACHINE  WORLD 


The  Trade  In  Boston  And  New  England 

JOHN  H.  WILSON,  MANAGER,  324  WASHINGTON  STREET,  BOSTON,  MASS. 


Boston,  Mass.,  September  2. — Everywhere  the 
trade  is  picking  up.  Which  is  not  to  say  that 
August  was  such  an  awfully  bad  month.  It  is 
true  that  with  some  dealers  it  was  almost  dead, 
with  others  sleeping,  yet  there  were  several 
of  the  hustling  dealers  who  found  the  month 
an  extremely  lively  one.  It  is  of  interest,  and 
this  was  touched  on  last  month,  that  out-of- 
town  dealers  are  finding  it  to  their  advantage 
to  place  their  orders  early,  with  the  result  that 
never  before  were  there  so  many  demands  for 
talking  machines  on  hand  at  this  season  of  the 
year  as  at  the  present  time. 

Improvements  at  Columbia  Headquarters 

Manager  Arthur  Erisman  got  back  to  the 
Columbia  Graphophone  offices  on  September  5, 
and  it  was  with  delight  and  satisfaction  that 
he  viewed  the  improvements  and  changes 
which  have  taken  place  during  his  absence  up 
at  Lake  Sunapee,  N.  H.,  where  he  and  Mrs. 
Erisman  and  the  baby  have  been  spending 
their  vacation.  The  ground  floor  of  the  Co- 
lumbia quarters  has  undergone  quite  a  change. 
A  new  line  of  demonstration  booths  down  the 
length  of  the  right  side  of  the  store  has  been 
put  in  and  there  now  are  eight.  It  will  not 
be  long  before  even  that  number  will  be  un- 
equal to  the  demand.  The  visitor  now  passes 
down  the  aisle  to  the  offices  at  the  rear  be- 
tween two  tiers  of  booths,  all  of  which  are 
tastefully  painted  and  comfortably  furnished. 
Manager  Erisman  says  the  business  went  by 
leaps  and  bounds  during  his  absence,  and  that 
August  was  by  far  the  largest  month  in  the 
history  of  the  Boston  headquarters. 

Steinert  Salesmen  in  Conference 

The  New  England  salesmen  of  the  M. 
Steinert  &  Sons  Co.  held  a  two  days'  confer- 
ence at  Steinert  Hall  the  latter  part  of  August, 
and  among  those  present  was  Manager  H.  S. 
Roger,  of  the  Victor  department  of  this  large 
house,  who  had  only  a  short  time  before  re- 
turned from  his  vacation  at  Murray  Bay,  and 
other  places  along  the  St.  Lawrence  River. 
Mr.  Roger's  Victor  business  has  grown  con- 
siderably during  the  summer. 

Vocalion  Co.  Quarters  Rearranged 

Considerable  progress  is  being  made  in  the 
changes  and  rearrangement  of  the  Vocalion 
Co.'s  Boylston  street  warerooms,  and  the  ele- 
vator service  now  being  installed  at  the  right 
side  of  the  main  entrance  is  nearly  completed. 
The  record  price  sale  of  a  Vocalion  occurred 


the  latter  part  of  August,  when  a  $2,000  ma- 
chine was  sold  to  a  wealthy  resident  of  Lynn. 
The  machine  was  one  that  has  had  a  conspic- 
uous position  in  the  warerooms,  and  has  at- 
tracted much  attention  because  of  its  beauty. 
Manager  R.  S.  Hibshman  has  made  several 
trips  over  to  New  York  in  the  past  few  weeks 
to  consult  with  the  Aeolian  officers  regarding 
the  improvements  now  under  way.  Leo  Shat- 
ney,  the  hustling  young  salesman  of  the  house, 
has  returned  from  his  fortnight's  vacation, 
spent  with  friends  along  the  Jersey  coast. 
Vacation  Season  Now  Over 

Vacations  are  over  in  the  Victor  department 
of  the  Henry  F.  Miller  Co.  over  which  Warren 
Batchelder  presides.  The  August  business  has 
been  exceptionally  good  for  mid-summer.  Mr. 
Batchelder  has  lost  the  services  of  Percy  W. 
Baker,  who  has  been  attached  to  his  depart- 
ment for  several  years.  Mr.  Baker  has  ac- 
cepted the  position  of  manager  of  the  Colum- 
bia department  of  Davis  Brothers  at  683  Wash- 
ington street. 

Good  business  in  both  the  Edison  and  Vic- 
tor lines  is  reported  by  George  Lincoln  Parker, 
whose  department  is  in  charge  of  John  Alsen. 
The  latter  has  just  returned  to  his  duties 
after  a  pleasant  and  restful  vacation  spent  at 
Southport,  Me.,  and  looks  as  brown  as  an  In- 
dian. 

Good  Report  from  Chickering  &  Sons 

Ralph  Longfellow,  manager  of  the  Edison 
and  Victor  departments  of  Chickering  &  Sons, 
is  back  from  New  York,  where  he  spent  his 
vacation.  His  brother,  Wilbur  Longfellow, 
formerly  of  the  Chickering  house,  who  has  been 
at  New  Haven,  Conn.,  for  a  number  of  months 
as  one  of  the  staff  of  the  Pardee,  Ellenberger 
Co.,  Inc.,  has  been  paying  his  old  friends  in 
Boston  a  visit.  Andrew  F.  Lyons,  of  the 
Chickering  staff,  is  home  after  his  two  weeks' 
rest.  Leroy  Christianson  is  at  the  present 
time  at  Alton  Bay,  N.  H. 

Reports   Excellent  Victor  Business 

Business  at  the  Eastern  Talking  Machine 
Co.'s  warerooms  has  made  an  excellent  show- 
ing in  the  wholesale  end  during  August,  and 
within  the  last  week  of  the  month  there  was 
quite  a  spurt  in  the  retail  branch.  Billy  Fitz- 
gerald, the  wholesale  manager  for  the  Eastern, 
and  Mark  Reed  have  been  away  at  Southport, 
Me.,  where,  for  a  fortnight,  they  enjoyed  the 
delights  of  "  'Tis  Ours,"  the   camp  where  so 


much  hospitality  is  doled  out.  Both  returned 
after  Labor  Day.  John  Maguire,  of  the  re- 
tail staff,  is  back  from  New  York,  where  he 
spent  a  part  of  his  vacation. 

Harry  Rosen  a  Benedict 

On  Sunday,  September  3,  Harry  Rosen;  the 
talking  machine  dealer  of  School  street,  was 
a  happy  bridegroom,  for  on  that  day  at  Temple 
Mishkan  Tefila,  in  Roxbury,  he  was  married  to 
Miss  Rosa  Caplan,  daughter  of  Mrs.  Esther 
L.  Caplan,  in  whose  name  the  invitations  were 
sent  out.  Mr.  Rosen  and  his  bride  will  make 
their  home  in  one  of  the  suburbs  of  the  city. 
Chickering  Team  Plays  Winning  Ball 

The  baseball  team  at  Chickering  &  Sons,  made- 
up  of  the  Edison  and  Victor  salesmen,  have 
been  playing  some  winning  games  this  sum- 
mer. One  of  their  last  games  was  with  the 
North  Reading  town  team  played  on  North 
Reading  Park  and  the  Chickering  boys  won  out. 
five  to  three. 

Nelson  L.  Furbush  Improving 

Nelson  L.  Furbush,  head  of  the  Furbush- 
Davis  Co.,  who  has  been  seriously  ill  at  his 
father's  farm  at  Freedom,  N.  H.,  is  showing 
improvement  according  to  latest  accounts.  At 
one  time  a  fortnight  ago  Mr.  Furbush  was  in 
a  serious  condition.  The  Edison  outfits  which 
the  Furbush-Davis  Co.  features  have  found 
many  sales  in  the  past  month. 

Columbia  Staff  Enjoy  Vacations 

Roy  Sylvester,  of  the  retail  staff  of  the  Co- 
lumbia Graphophone  Co.,  has  been  away  on 
his  vacation.  He  was  with  his  brother,  Ches- 
ter J.  Sylvester,  who  is  head  of  the  talking  ma- 
chine department  of  the  C.  E.  Osgood  Co. 
They  have  been  enjoying  an  automobile  trip. 
John  Shaughnessy,  in  charge  of  the  bookkeep- 
ing department  of  the  Columbia  Co.,  is  back 
from  his  vacation,  spent  largely  in  Portland,  to 
which  city  he  and  a  few  friends  motored.  Miss 
Margaret  Holland,  Manager  Arthur  Erisman's 
private  secretary,  is  home  from  the  White 
Mountains,  and  James  McDonald  and  John 
Burke  also  are  home  after  their  fortnight's 
vacation.  McDonald  was  with  some  of  the 
Eastern  boys  at  their  camp  at  Southport,  Me. 
Exploiting  the  Solophones 

A  new  consignment  of  Solophones  has  been 
received  by  the  Hallet  &  Davis  Co.,  and  these 
are  being  exploited  in  a  business-like  manner. 
The  new  models  are  now  on  exhibition  in  the 
"talker"  department  on  Boylston  street. 


MUSIC'S  RE-CREATION 

What  will  you  do,  when  we  tell  you  that  Edison  Re- Creations 
of  music,  played  on  Edison's  new  invention,  The  New  Edison, 
are  indistinguishable  from  the  original  music? 

If  you  say  you  don't  believe  this,  you  array  yourself  against  two 
hundred  thousand  music  lovers  who  have  actually  heard  the 
comparison  made  and  who  unanimously  confess  their  inability 
to  detect  the  living  voices  from  Edison's  Re-Creation  of  them. 

THE  PARDEE -ELLENBERGER  CO.,  Inc. 

BOSTON,  MASS.  NEW  HAVEN,  CONN. 


THE    TALKING    MACHINE  WORLD 


15 


THE  TRADE  IN  BOSTON  AND  NEW  ENGLAND— (Continued  from  page  14) 

Working  On  New  Ditson  Building 

The  old  building  at  the  corner  of  Tremont 
street  and  Head  place  is  entirely  razed.  The 
basement  is  cleared  of  debris,  and  forthwith 
the  new  building  of  the  Oliver  Ditson  Co.,  in 
which  the  Victor  department  is  to  be  so  well 
housed,  will  begin  to  rise.  Manager  Henry 
Winkelman,  back  from  his  vacation,  is  full  of 
enthusiasm  for  the  fall  and  winter  business, 
which  for  the  Ditson  Co.  promises  to  be  large. 
Otto  A.  Piesendel,  manager  Winkelman's  right 
hand  man,  also  is  home  after  an  absence  from 
business  cares. 

Planning  for  Busy  Season 
Manager  Francis  T.  White,  of  the  Victor 
and  Edison  departments,  of  the  C.  C.  Harvey 
Co.,  is  planning  for  a  busy  fall  and  winter 
business.  He  is  mapping  out  a  campaign 
which  should  attract  many  persons  to  the  at- 
tractive and  restful  graphophone  department 
which  he  so  ably  manages. 

Nat  Peabody  Enjoys  Motor  Trip 
Nat  Peabody,  Victor  manager  at  the  Glou- 
cester store  of  F.  W.  Peabody,  was  a  caller 
on  the  Boston  trade  a  few  days  ago,  and  had 
much  to  say  of  his  recent  interesting  automo- 
bile trip  through  Maine  and  New  Hampshire, 
during  which  he  and  his  friends  camped  out 
wherever  they  happened  to  be.  En  route  Pea- 
body paid  a  visit  to  "  'Tis  Ours,"  the  Southport, 
Me.,  camp,  where  he  found  much  hospitality 
at  the  hands  of  the  Eastern  Talking  Machine 
Co.'s  boys,  who  happened  to  be  there. 


PREPARED  FOR  AN  ACTIVE  FALL 

Burrows  &  Sanborn,  Lynn,  Mass.,  Have  Good 
Stock  and  Fine  Quarters 


Lynn,  Mass.,  September  4. — Burrows  &  San- 
born, talking  machine  dealers  of  this  city,  are 
well  prepared  to  take  care  of  an  unusually  ac- 
tive fall  and  winter  business,  both  in  the  matter 
of  stock  and  in  the  arrangement  of  their  estab- 
lishment. The  house,  which  handles  both  Vic- 
tor and  Columbia  machines  and  records,  has 
several  modern  demonstration  rooms  in  addi- 
tion to  a  large  recital  hall  for  the  convenience 
of  customers  and  prospects. 


CUPID  GRABS  TWO  MORE  VICTIMS 

Boston,  Mass.,  September  4. — Harry  Rosen,  pro- 
prietor of  Rosen's  Talking  Machine  Shop,  3 
School  street,  this  city,  who  handles  the  Vic- 
tor, Columbia  and  Edison  lines  of  records,  was 
married  yesterday  to  Miss  Rosa  Kaplan,  at  the 
Temple  Mishkan  Tenia,  Roxbury. 


B 

There  is  an  individuality  of  artisticness  to 

B 

E 

IAGSHAW  NEEDLE 

That  has  taken  since  1870  to  secure 

S 

The  trade  is  advised  to  anticipate  their  needle 

requirements    for    1917,    owing   to  market 

conditions  of  both  materials  and  labor. 

B 

W.  H.  BAGSHAW         Lowell,  Mass. 

B 

ISSUE  OF  CHORDS  AND  DISCORDS 

Latest  Edition  of  Hallet  &  Davis  Co.  House 
Organ  Devoted  to  General  Policy  of  the 
Phonograph  Division  of  the  Business 


Boston,  Mass.,  September  5. — The  current  issue 
of  Chords  and  Discords,  published  monthly 
by  the  Hallet  &  Davis  Piano  Co.,  is  entirely 
devoted  to  arousing  an  interest  in  the  Pathe 
Pathephones  which  are  to  be  added  to  the 
phonograph  division  of  this  large  Boston  house. 
A  foreword  in  the  issue  tells  of  the  general 
policy  of  the  phonograph  division  of  the  Hal- 
let &  Davis.  Other  articles  pertain  to  the 
financial  service,  "The  Possibilities  of  the 
Phonograph  Business,"  and  a  fourth  article 
tells  of  the  management  of  this  department  of 
the  company.  "The  Advantages  of  the  Pol- 
ished Sapphire  Jewel  Used  in  Playing  Pathe 
Records"  is  of  special  interest  to  those  handling 
this  machine.  Under  the  head  of  "The  Link- 
ing of  Two  Famous  Names,"  one  reads  the 
following: 

The  Pathe  Freres  has  enjoyed  the  highest 
prestige  in  Europe  for  the  past  twenty  years 
or  more.  The  Hallet  &  Davis  Piano  Co.  has 
enjoyed  the  prestige  of  seventy-seven  years  in 
this  country,  including  intentional  triumphs. 
Both  are  nationally  advertised.  It  would  be 
difficult  for  anyone  to  pick  up  any  of  the  im- 
portant national  papers  and  not  see  one  of  the 
names,  and  this  will  be  the  impression  which 
the  public  will  receive.  Pathe  records  are  be- 
ing advertised  by  prominent  consumers  all  over 
the  country,  locally  and  nationally.  This  means 
that  a  Pathe  dealer  can  cash  in  on  all  of  this 
publicity.  Pathe  advertisements  are  furnished 
the  dealers  for  newspaper  work.  A  complete 
set  of  cuts,  etc.,  is  at  the  commiand  of  every 
dealer.  Some  of  the  best  known  of  the  big- 
gest advertising  men  in  New  York  collaborate 
with  Pathe  in  preparing  advertising  helps  for 
Pathe  dealers. 


FINE  QUARTERS  IN  GARDNER,  MASS. 

Gardner,  Mass.,  September  5. — Among  those 
occupying  quarters  in  the  new  Robichaud  & 
Mountain  Block  on  Parker  street,  which  was 
thrown  open  to  the  public  on  last  Saturday 
amid  great  enthusiasm  is  the  Gardner  Phono- 
graph Co.,  dealers  in  Edison  phonographs.  The 
Gardner  Phonograph  Co.  has  beautiful  parlors 
on  the  second  floor  of  the  building,  which  have 
been  elaborately  decorated  and  furnished.  Geo. 
A.  Murray  is  in  charge  of  the  showroom.  Upon 
the  opening  of  the  building  the  phonograph  con- 


cern received  floral  tributes  from  Thos.  A. 
Edison,  Inc.,  Orange,  N.  J.,  and  the  Pardee- 
Ellenberger  Co.,  of  Boston. 


STEINERT  DEALERS  IN  CONVENTION 

Retailers  of  Victor  Line  Gather  at  Boston 
Headquarters,  Listen  to  Business  Addresses 
by  Department  Heads  and  Discuss  Trade 
Problems — Entertained  by  Company 


Boston,  Mass.,  September  6. — Nearly  thirty  of 
the  Victor  dealers  whose  stores  constitute  a 
chain  operated  by  M.  Steinert  &  Sons  Co.,  met 
this  morning  for  a  conference  at  the  Arch 
street  Victor  warerooms  of  the  company.  Gen- 
eral Manager  Herbert  L.  Royer,  of  the  Stein- 
ert's  Victor  department,  presided,  and  in  his 
opening  address  he  dwelt  on  the  opportunities 
that  were  before  the  dealers  this  coming  year 
and  gave  the  men  many  valuable'  hints  as  to 
the  proper  conduct  of  their  business.  He  was 
followed  by  F.  M.  Cunningham,  floor  sales- 
man at  the  Arch  street  store,  and  Kenneth  E. 
Reed,  who  has  charge  of  the  record  stacks, 
the  latter  laying  emphasis  on  the  need  of 
keeping  a  close  watch  on  what  is  in  stock  and 
what  is  needed  and  of  keeping  everything  in  a 
methodical  manner.  Merton  D.  Williams,  the 
advertising  manager  of  the  Steinert  Co.,  gave 
some  valuable  pointers  as  to  how  best  to  ar- 
rest the  attention  of  the  public  and  attract 
prospective  buyers. 

In  the  afternoon  there  was  an  open  discus- 
sion on  various  phases  of  the  Victor  business. 
The  men  were  entertained  at  dinner  at  the 
Boston  City  Club  and  the  women  attending 
the  conference  were  dined  at  Young's  Hotel. 
In  the  evening  the  party  all  went  to  the  Co- 
lonial Theatre  to  see  "The  Amber  Empress." 

Those  attending  the  conference  were  Herbert 
L.  Royer,  the  general  manager,  and  the  fol- 
lowing from  Boston:  G.  L.  Foote,  F.  M.  Cun- 
ningham, K.  E.  Reed,  C.  W.  Royer,  F.  H. 
Robie,  P.  B.  White,  H.  Fleischman,  J.  Wills 
and  Miss  Charlotte  Brown;  also  G.  M.  Stuart 
of  Bangor,  L.  Roake  of  Bridgeport,  R.  Welch 
of  Brockton,  A.  S.  Burns  and  W.  Bailey  of 
Fall  River,  L.  M.  French  of  Fitchburg,  J.  Buz- 
zell  and  M.  Brennan  of  Lowell,  H.  Nute  of 
Manchester,  L.  M.  Austin  of  New  Bedford, 
M.  E.  O'Connell  of  New  Haven,  M.  L.  Patrick 
of  Portland,  A.  T.  Waite  of  Providence,  C.  A. 
Hutchins  of  Springfield,  J.  V.  Riley  of  Water- 
bury,  C.  A.  Whitcomb  of  Worcester,  Miss 
Arline  Brown  of  Manchester,  Miss  Alice  Healy 
of  New  Bedford,  and  Miss  L.  M.  Smith  of 
Worcester. 


16 


THE    TALKING    MACHINE  WORLD 


Burl  Walnut  Gra 

One  of  the  Outstanding  Opport 
the  Talking  Machine  Dealer 


THE  wonderful  figuring  in  the  burl  grain 
the  unusually  dark  rich  walnut  cole 
makes  BURL  WALNUT  undeniably  the  i 
aristocratic  cabinet  finish  on  the  market  toe 

In  order  to  meet  the  demand  the  entire  upr 
line  of  Columbia  Grafonolas  has  been  madi 
in  Burl  Walnut  finish. 


Styles  and  prices  are  as  follows: 

Grafonola  75,  Burl  Walnut 
Grafonola  85, 
Grafonola  100, 
Grafonola  110, 
Grafonola  150, 
Grafonola  200, 


$80.00 
90.00 
110.00 
120.00 
175.00 
225.00 


The  market  is  waiting  for  you  on  this  par 
larly  handsome  line  of  Grafonolas.  Be  the 
to  seize  the  opportunity  in  your  territory! 


COLUMB 

Graphophone  ComjJ 

Woolworth  Building      New  ] 


THE    TALKING    MACHINE  WORLD 


18 


THE    TALKING    MACHINE  WORLD 


HAVE  VAN  VEEN  BOOTHS  BEEN  SUCCESSFUL? 

JUDGE  FOR  YOURSELF! 

Here  are  a  few  recent  installations : 

Columbia  Graphophone  Co.,  Sonora  Phonograph  Corporation, 
Carola  Co.,  Stultz  &  Bauer,  Christman  Sons,  Krak  auer  Bros., 
Crescent  Talking  Machine  Co.,  Boehm  Bros.,  Gotham  Shop, 
I.  Zion,  Baumann  &  Co. 

We  have  letters  of  commendation  from  everyone  of  these 
concerns.    We  will  gladly  send  you  copies. 

One  of  Our  Most  Popular  Styles 

Van  Veen  Bed-Set  Sectional  Booths  can  be  erected  as  easily  as  a  bed  (no  skilled  labor  required).  Booths  shipped  on  short  notice 
anywhere.  Room  sizes  any  multiple  of  3  feet.  High  grade  finish,  will  match  your  sample  if  desired.  Sound  proof  construction. 
Mail  your  requirements  for  prices  and  descriptive  circulars.     We  design  and  build  complete  interiors. 

ARTHUR  L.  VAN  VEEN  &  CO.,  Marbridge  Bldg.,  Broadway  and  34th  St.,  New  York 


TRADE  NEWS  FROM  INDIANAPOLIS 


Plans  Completed  for  Big  Meeting  of  Edison 
Dealers  to  Be  Held  in  October — General 
Optimism  Regarding  Fall  Outlook — Active 
Campaign  in  Favor  of  the  Pathe  Line 


Indianapolis,  Ind.,  September  2. — Walter  Kipp, 
president  of  the  Kipp  Phonograph  Co.,  Edison 
distributor,  is  putting  the  finishing  touches  to 
the  program  for  a  meeting  of  the  Edison  dealers 
in  this  territory  for  October  2  and  3.  While 
Mr.  Kipp  declined  at  this  time  to  divulge  the 
entire  program,  he  declared  that  the  meeting 
would  "outdo  anything  like  any  jobber  had  ever 
attempted." 

The  German  House  will  be  the  place  where 
the  meetings  are  to  be  held.  A  banquet  and 
a  tone  test  demonstration,  with  Edison  artists 
and  officials  present,  are  some  of  the  features 
of  the  program. 

Mr.  Kipp  has  been  working  on  the  program 


for  several  months.  He  is  expecting  every 
Edison  dealer  in  his  territory  to  be  present  and 
from  present  indications  there  will  be  few 
dealers  who  will  be  willing  to  miss  the  treat  that 
is  in  store  for  them. 

With  the  summer  passed,  talking  machine 
jobbers  and  dealers  here  are  settling  down  to 
real  work  with  the  belief  that  they  are  going 
to  enjoy  the  biggest  business  this  fall  and  winter 
that  they  ever  have  had.  Even  the  threatened 
railroad  strike  did  not  tend  to  effect  the  spirit 
of  optimism  that  prevails  here. 

A.  W.  Roos,  local  manager  for  the  Columbia 
Co.,  is  spending  his  vacation  in  St.  Louis. 

S.  H.  Nicholas,  of  Pittsburgh,  district  manager 
of  the  Columbia  Co.,  visited  the  local  branch 
last  week. 

W.  S.  Barringer,  assistant  general  manager 
of  the  Stewart  Talking  Machine  Co.,  distrib- 
utors of  the  Victor  line,  has  returned  from  his 
vacation,  which  he  spent  in  Detroit  with  his 
brother-in-law,  Max  Strasburg,  a  Victor  dealer. 


M.  Steinert  &  Sons  Co. 


35  ARCH  STREET 


BOSTON 


VICTOR 

Distributors 


LARGEST  AND  MOST  COM- 
PLETE STOCK  OF  RECORDS 
IN  NEW  ENGLAND 


Our  service  is  unsurpassed.  A  trial 
will  convince  you  that  we  can  please 
and  satisfy  you.  Send  your  order  now. 


E.  B.  Knight,  advertising  manager  of  the 
Stewart  Co.,  has  announced  that  the  company 
will  make  special  effort  to  encourage  the  estab- 
lishment of  educational  departments  in  stores 
not  only  to  feature  machines  for  school  use, 
but  to  instruct  the  public  in  the  use  of  educa- 
tional records. 

M.  P.  Tobin,  of  the  Pathe  Phonograph  Co., 
Inc.,  reports  that  the  summer  business  has  been 
fairly  good  and  that  prospects  for  this  fall 
are  exceptionally  bright.  Mr.  Tobin  is  figuring 
on  launching  a  vigorous  advertising  campaign 
within  a  few  weeks.  He  began  his  work  here 
after  the  holiday  season  last  year  and  this  year 
he  expects  to  make  the  Pathe  a  leading  con- 
tender for  the  holiday  business. 

Since  Arthur  Pfeiffer  became  manager  of  the 
local  branch  of  the  Starr  Piano  Co.  he  has  been 
pushing  the  Starr  phonograph  by  window  and 
newspaper  advertising,  with  the  result  he  is 
building  up  a  good  demand  for  the  Starr  ma- 
chine. 


SPEAR  &  CO.'S  NEW  STORE 

On  Thirty-fourth  Street,  New  York,  Are  Fea- 
turing Columbia  Products  Exclusively 


Spear  &  Co.,  one  of  the  best  known  furniture 
houses  in  this  city,  which  recently  opened  a  new 
store  on  Thirty-fourth  street,  are  featuring  to 
excellent  advantage  the  products  of  the  Colum- 
bia Graphophone  Co.,  which  they  handle  ex- 


Spear  &  Co.'s  "Talker"  Department 

clusively.  Through  the  use  of  energetic  sales 
methods  and  consistent  publicity  they  have  built 
up  an  extensive  Columbia  business  which  -will 
doubtless  be  considerably  augmented  this  com- 
ing fall. 

J.  D.  Friedman,  manager  of  Spear  &  Co.'s 
Columbia  department,  is  a  well-known  talking 
machine  man  who  is  thoroughly  enthusiastic 
regarding  the  merits  of  Columbia  products.  He 
has  succeeded  in  securing  numerous  window 
displays,  and  the  show  windows  of  the  Spear 
Building  are  decorated  with  several  decalco- 
manias  of  the  well-known  Columbia  trade-mark 
"Note  the  Notes."  This  is  the  only  lettering 
on  the  company's  show  windows.  For  the  com- 
ing fall  Spear  &  Co.  have  arranged  to  materially 
enlarge  their  Grafonola  department,  and  en- 
hance the  efficiency  of  their  machine  and  record 
divisions. 


THE    TALKING    MACHINE  WORLD 


19 


PREPARED  FOR  A  BUSY  FALL  BUSINESS  IN  KANSAS  CITY 

Dealers  and  Distributors  Are  Stocking  Up,  Although  it  Is  Difficult  to  Get  Sufficient  Ma- 
chines— Edison  Dealers  in  Convention — Large  Columbia  Sales  During  G.  A.  R.  Encamp- 
ment— A.  A.  Trostler  Makes  Cheery  Report  Regarding  General  Outlook — Other  News 


Kansas  City,  Mo.,  September  5. — The  immedi- 
ate demand  for  talking  machines  is  so  large 
in  Kansas  City  and  territory,  that  the  dis- 
tributors and  dealers  have  difficulty  getting 
stocked  up  in  preparation  for  the  fall  business. 
The  Columbia  Co.  at  Kansas  City  has  been 
able,  however,  to  get  a  fair  stock  on  hand, 
and  its  dealers  are  also  getting  into  good  shape 
to  handle  the  rush.  The  dealers  are  ordering 
ahead,  for  October,  November  and  December 
delivery,  and  in  many  cases  machines  are  being 
bought  and  stored  by  the  Kansas  City  distrib- 
uting office  awaiting  orders. 

"The  demand  is  as  heavy  as  ever,  and  we 
are  selling  every  dollar's  worth  of  Victor  goods 
we  can  lay  our  hands  on,"  said  A.  A.  Trostler, 
manager  of  the  talking  machine  department  of 
the  Schmelzer  Arms  Co.  In  response  to  a 
question,  he  said  that  the  entrance  of  so  many 
new  makes  of  talking  machines  into  the  market 
had  apparently  had  little  effect  unless  it  was 
to  stimulate  the  sales  of  Victors. 

Ross  Darrow,  of  the  Darrow  Music  Co., 
Tulsa,  Okla.,  was  a  recent  visitor  in  Kansas 
City.  The  firm  has  had  a  good  trade  in  Co- 
lumbia machines;  incidentally,  Mr.  Darrow 
called  on  John  F.  Ditzell,  manager  of  the  Vic- 
trola  department  of  the  Geo.  B.  Peck  Dry 
Goods  Co.,  who  is  an  old  friend. 

The  Geo.  B.  Peck  Dry  Goods  Co.,  which  has 
highly  developed  systems  throughout  its  store, 
has  also  such  a_  high  development  in  its  talk- 
ing machine  department.  For  instance,  during 
the  past  few  months,  the  approval  record  busi- 
ness has  been  reduced  by  48  per  cent.,  and  at 
the  same  time,  the  total  sales  of  records  have 
increased  18  per  cent.  The  approval  business 
of  this  store  had  always  been  very  successful, 


but  it  was  considered  wise  to  reduce  it  so  far 
as  possible.  And  it  was  done  by  the  careful 
observance  of  plans  laid  down  by  Manager  Dit- 
zell. These  plans  were  based  on  the  attrac- 
tion of  customers  to  the  store  itself. 

A  convention  of  the  Kansas  City  zone  of  the 
Edison  dealers  was  held  in  Kansas  City  prior 
to  the  Des  Moines  convention,  attended  by 
about  fifty  dealers,  and  being  supplemental  to 
the  a